Answers that name a competitor

For a small agency managing several clients, I’d prioritize multi-platform coverage, citation-level data, client reporting, and price rather than buying an enterprise GEO platform.

My shortlist

🏆 What I'd pick

Start with OtterlyAI.

The particularly useful part for an agency is that it doesn't just tell you "Client X appeared in ChatGPT." It can show which prompts generated the appearance, where the brand appeared in the answer, which URLs were cited, which competitors were cited instead, and how those metrics change over time. otterly.ai

That's much closer to the reporting clients actually want:

AI visibility: 42% → 57%
Prompts won: 31 → 46
Brand mentions: 18 → 29
Citations: 12 → 24
Competitor citations displaced: 7

It also covers enough of the ecosystem that you're not optimizing specifically for one model: ChatGPT + Perplexity + Gemini + Google AI surfaces + Copilot + Claude. otterly.ai

One important distinction

Don't evaluate these tools primarily on a generic "AI visibility score." I'd want four underlying metrics:

1. Mention rate — does the AI mention the client?
2. Answer position — is the client #1/#2 recommendation or buried?
3. Citation rate — does the AI actually cite the client's site?
4. Citation sources — which third-party sites are getting cited instead?

That fourth one is particularly valuable for an agency because it turns monitoring into an optimization/PR/content strategy: "AI keeps citing these 8 publications when answering questions about our client; let's figure out why." AI-search monitoring is increasingly moving toward this citation/source analysis rather than simple rank tracking. slatehq.com

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget ($50 / $200 / $500+), I can narrow this to the best 2–3 and compare their current agency pricing/features.

Yes. What you’re describing is generally called AI visibility tracking, AI search visibility, or GEO (Generative Engine Optimization) tracking.

These platforms repeatedly test questions relevant to your business across multiple AI answer engines and measure things like:

• How often your website/domain is cited
• How often your brand/business is mentioned
• Which specific pages get cited
• Which competitors are appearing instead
• Which prompts/topics produce visibility
• Your visibility/share of voice over time

Good options for a freelancer

• Ahrefs Brand Radar — probably the strongest established option. It tracks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, including mentions and citations, and lets you add custom prompts. Ahrefs Ahrefs

ahrefs.com

• Rank.ai — particularly interesting if you're a freelancer because it explicitly targets smaller users and starts around $50/month. It tracks ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and DeepSeek, with daily prompt checks. Rank.ai

rank.ai

• SearchInsight AI — explicitly markets itself to freelancers, small businesses, agencies and enterprises and tracks ChatGPT, Perplexity, Claude, Grok, Copilot, Gemini and Google's AI experiences. SearchinSight AI

searchinsight.ai

• Genwolf — good if you care about seeing the actual answers and the pages/domains cited behind them. It monitors ChatGPT, Gemini, Perplexity and Google's AI experiences daily. Genwolf

genwolf.ai

• Yogoo — worth looking at for a lightweight/free starting point. It measures citations across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews and shows which competitors are cited instead. Yogoo

yogoo.ai

One important distinction

If by "how often our pages are surfaced" you specifically mean:

"For 100 questions that potential clients might ask, how many times does an AI answer actually cite one of our URLs?"

I'd prioritize a tool that tracks citations at the URL/page level, rather than one that gives you only a generic "AI visibility score." Ahrefs, Genwolf, Indexly and AllSearch are examples that expose citation/source information. Ahrefs Genwolf Indexly AllSearch

And there's an interesting freelancer-specific opportunity here: you could potentially monitor a client's 20–50 high-value questions across 5–7 AI engines and report "AI citation rate" alongside traditional Google rankings. That's arguably a much more useful client deliverable than simply saying "your GEO score is 63."

If you tell me what kind of freelancer/business you mean (e.g. SEO freelancer managing clients, freelance designer, consultant, agency), I can narrow this down to the 2–3 cheapest tools that fit that use case.

If your goal is client-facing AI visibility reporting—tracking whether brands get mentioned, where they rank in answers, which URLs get cited, and how that changes across ChatGPT/Perplexity/Gemini/etc.—my first choice right now is OtterlyAI.

My shortlist

1. otterly.ai — best overall for agencies

• Tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly Otterly
• Tracks brand mentions + position + sentiment + share of voice + actual cited URLs.
• Has multi-client Workspaces, branded/client reports, CSV/API access and a Looker Studio connector. Otterly
• Particularly good if you need to turn the data into a recurring client dashboard/QBR report rather than just inspect AI answers.
• peec.ai — best for polished agency reporting

• Tracks mention rate, average position, citation count, sentiment and share of voice across major AI platforms. Peec AI
• Strong distinction between brand visibility and source/citation visibility.
• Its agency offering supports white-labeled Looker Studio dashboards, CSV/API, and client-specific reporting. Peec AI
• I'd seriously consider this if the dashboard/reporting experience is more important than deep GEO diagnostics.
• Profound — worth evaluating for enterprise

• I'd put it on the shortlist if you're managing larger enterprise accounts and need deeper AI-search intelligence rather than primarily an agency reporting layer.
• One useful independent comparison notes that citation measurement is inherently sampling-based, so I'd validate its methodology against your own test prompts before committing. Nick Lafferty

What I'd choose

One important distinction: don't buy a tool that only reports "brand mentioned/not mentioned." For serious client reporting, you want at least visibility → answer position → citation → cited URL → competitor → platform → prompt → geography → trend. OtterlyAI explicitly exposes citation-level data and the answers behind the metrics. Otterly Otterly AI

If you're building an agency dashboard for 10–100+ clients, I'd probably start with OtterlyAI + Looker Studio, rather than building the collection layer yourself. OtterlyAI already exposes the data needed to pipe AI-search metrics into a custom reporting layer. Otterly