Neutral mentions of Peec AI

For a small ecommerce team, I’d look at AI visibility / answer-engine optimization (AEO) tools rather than traditional SEO rank trackers. They monitor prompts such as “best [product] for…” and measure whether ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, etc. mention or cite your products.

A few worth evaluating:

• Otterly.AI — geared toward relatively accessible AI-visibility tracking; tracks prompts across several AI/search surfaces and is often positioned as a lower-cost entry point. Shopify App Insights PodVector AI
• Profound — deeper monitoring, including AI citations and competitive visibility; likely more than a very small team needs initially, but useful if you want granular reporting. PodVector AI LLM Visibility Tools
• Peec AI — particularly oriented toward measuring share of voice and competitor visibility across AI answers. Stripe
• Semrush AI Visibility Toolkit — worth considering if you already use Semrush, since you can combine AI visibility data with your conventional SEO workflow. Shopify App Insights
• Google Merchant Center AI performance insights — importantly, Google itself now provides AI-specific ecommerce reporting. In the U.S., Merchant Center can report share of voice, products showing, shopping-stage performance, and product-term insights for AI Mode and AI Overviews. Google Help

What I'd track

For each important product/category, build a prompt set around:

• “best [category] for [use case]”
• “[product type] under $X”
• “[your product] vs [competitor]”
• “best [category] for [specific feature]”
• “alternatives to [competitor]”

Then track mention rate, share of voice, citation/link rate, which product/SKU gets mentioned, competitors mentioned, and which pages/sources the AI cites. That gives you considerably more actionable information than simply asking whether your brand appeared. Stripe's retail AEO framework recommends essentially this model. Stripe

For a small team, I'd start with Otterly.AI or Peec AI, plus the free/available Google Merchant Center AI reporting if you're already using Merchant Center. If you tell me your approximate catalog size, Shopify/WooCommerce/custom platform, and monthly budget (e.g. <$50, $50–200, $200+), I can narrow it to 2–3 tools and compare their product-level tracking and SOV capabilities.

If you’re an agency selling AI visibility / GEO / AEO reporting to clients, the “best” tool depends on whether you need a client-ready white-label report or deeper answer-engine analytics. The strongest agency fits currently are: Klicks Design SEO for GPT

My shortlist by agency model

• You have 5–50 SEO clients and want a monthly AI visibility deliverable:

→ Otterly.AI is probably the first one I’d test. It is built around multi-client monitoring and agency reporting workflows. About Martech Demand Local, Inc.

• You want to sell premium “AI search intelligence” retainers to enterprise clients:

→ Profound is worth evaluating because the depth of answer/citation analysis is the differentiator. Klicks Design

• You already run SEO reporting in Looker Studio / AgencyAnalytics / similar:

→ Consider a tool that feeds data into your existing reporting layer rather than replacing it. Several platforms use this connector-style approach. SEO for GPT

• You need a true reseller experience (your logo, client portal, automated reports):

→ Verify the exact white-label level. Many vendors call branded PDFs “white-label,” but a fully branded client portal is a different capability. SEO for GPT

Features I’d require before choosing one

• Tracks multiple engines: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews/AI Mode, Copilot, etc. Klicks Design
• Client-level workspaces (not just one account with many tags)
• Competitor comparison
• Citation/source tracking (which websites are getting mentioned instead of your client)
• Scheduled branded reports
• API or export access if you want to build your own dashboard
• Prompt portfolio management (so each client has industry-specific queries)

For most agencies, I’d narrow the first demo round to Otterly.AI vs. Profound vs. Peec AI and judge them on the actual client report output you would send. Klicks Design About Martech

Yes. The category is usually called AI visibility / AI search monitoring. These tools repeatedly run a fixed set of prompts, save/analyze the answers, and show how your brand’s mentions, citations, positioning, and competitors change over time.

• OtterlyAI — tracks prompts across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI surfaces, with historical trends and answer-level analysis. otterly.ai Otterly
• Peec AI — another monitoring-focused option with recurring multi-model tracking and historical visibility data. RecoProof
• Profound — more enterprise-oriented, with deeper analytics and reporting. Bloomiro
• Ahrefs Brand Radar — combines AI visibility monitoring with traditional search/brand intelligence. AskedAbout

For your specific use case, I'd look for raw answer archiving, not just “share of voice.” You want to be able to say:

“On January 15, ChatGPT described us as X. On March 15 it changed to Y. The sources it cited also changed from A to B.”

That historical answer corpus can be considerably more valuable than a single visibility score. alignify.co

Yes. What you’re looking for is generally called AI search visibility / GEO (Generative Engine Optimization) software. These platforms run sets of real-world prompts against ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, etc., then show whether your site was mentioned/cited, which page was cited, and which prompt triggered it. Otterly HubSpot

Tools worth looking at

• otterly.ai — probably the easiest starting point. It tracks prompts across multiple AI engines and shows the specific URLs that AI answers cite. It also has prompt research to discover questions people may be asking. Otterly Otterly
• Profound — geared more toward larger marketing/SEO teams. It focuses heavily on AI-search visibility, real prompt data, citations, competitors, and source-level analytics. Lectern
• hubspot.com — useful if you're already in HubSpot. It tracks selected AI-search prompts and identifies the domains/pages appearing in AI answers. HubSpot
• Peec AI — another dedicated AI-visibility platform focused on tracking how brands appear across AI search engines and analyzing competitors/citations. Lectern
• CiteScope — particularly focused on which query triggered a citation, which AI engine cited you, and citation frequency over time. Citescope AI
• Citations.io — explicitly connects the prompt → AI answer → cited source, including the exact pages/domains being cited. Citations.io

The distinction that's important

If your goal is specifically:

"What questions/prompts cause ChatGPT or other AI assistants to pull information from our website?"

I'd prioritize a tool that gives you this chain:

Prompt → AI response → your mention → exact URL/page cited

rather than one that merely gives you an "AI visibility score."

For example, you want to discover something like:

That lets your SEO/content team work backwards from actual AI citations rather than guessing which keywords matter.

One caveat: these tools generally cannot tell you the exact private prompts individual ChatGPT users typed. They construct/track prompt sets and measure the resulting AI answers. Some platforms additionally use prompt-demand/research data to identify likely real-world questions. Otterly Citations.io

If you tell me your website type/industry and whether you're primarily interested in ChatGPT, Google AI Overviews, Perplexity, or all of them, I can narrow this to the 2–3 tools that fit your use case and compare their pricing/features.

Yes. What you’re looking for is generally called AI search visibility / AEO / GEO tracking software. These tools repeatedly run relevant prompts through AI assistants and show which prompts cause your site to be mentioned or cited, which URLs are cited, and which competitors appear instead.

A few worth looking at:

The key distinction

If your question is:

“Which questions/prompts are people asking AI that result in ChatGPT citing our website?”

you want a platform with prompt discovery + citation tracking, not merely an “AI visibility score.”

For example, you'd want to see something like:

OtterlyAI explicitly offers this combination: prompt research to uncover relevant prompts, followed by citation tracking showing which URLs AI engines actually cite. otterly.ai

One important caveat: these tools generally cannot tell you the exact hidden internal prompt that caused an AI assistant to retrieve a page. They test observable prompts and analyze the resulting answers/citations. That's different from having access to the assistant's private retrieval logs.

If you tell me your website/industry and whether you care mainly about ChatGPT, Google AI Overviews, Perplexity, or all of them, I can narrow this down to the 2–3 tools that fit your use case and compare their current pricing/features.

Yes. The category you’re looking for is generally called AI visibility / AEO (Answer Engine Optimization) / GEO monitoring. These tools let you define realistic user prompts, run them across AI assistants, and inspect whether your brand or specific URLs are mentioned or cited.

A few worth looking at:

• otterly.ai — particularly aligned with your use case. You can supply prompts, monitor them across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude and Copilot, and see brand mentions plus the actual URLs cited. It also supports prompt research. Otterly OtterlyAI
• tryprofound.com — more enterprise-oriented, with answer-engine monitoring, prompt libraries and source/citation intelligence. Arbling
• peec.ai — focused on AI-search visibility analytics, including tracking prompts, mentions and citations. Arbling
• semrush.com — worth considering if you're already using Semrush, since its newer AI visibility functionality can be incorporated into an existing SEO workflow. Austin Heaton

What I'd specifically test

Don't just look for a tool that says "your brand was mentioned." For your purpose, I'd want it to capture something like:

Prompt: "What are the best software platforms for X?"
Assistant: ChatGPT
Response: [actual generated answer]
Your brand mentioned: Yes/No
Your domain cited: Yes/No
Cited URL: yourdomain.com/...
Competing sources cited: ...
Date/model: ...

That's important because being mentioned and being cited are different measurements. Some tools explicitly track the source URLs that AI systems use to justify their answers. Otterly Austin Heaton

One caveat: these platforms generally simulate a panel of prompts rather than observing your customers' private ChatGPT conversations. And AI responses are nondeterministic, so a single response isn't a definitive measurement; repeated prompts over time are much more useful. Marqeable

If you tell me what kind of content/site you want to get cited (e.g. SaaS documentation, publisher content, ecommerce, research, local business), I can narrow this down to the tools that are best suited to actually testing “does ChatGPT/Perplexity/Gemini cite my URLs when users ask X?”.

Yes. What you’re looking for is usually called AI search visibility, AEO/GEO monitoring, or LLM visibility tracking. These platforms let you define realistic user prompts, run them across AI assistants/search engines, and inspect whether your company or specific URLs are mentioned/cited.

A few options worth looking at:

• otterly.ai — probably the closest match to your description. You can enter or discover prompts, run them across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Copilot and Claude, and see the actual responses plus the URLs cited. Otterly AI Otterly
• peec.ai — focused specifically on AI-search analytics. It tracks prompts, mentions, competitors, and the sources/URLs cited by AI engines. It also exposes query fan-outs for some engines, which can help explain what searches contributed to an answer. Peec AI Peec AI
• Profound — an enterprise-oriented AI visibility platform that tracks prompts and source-level citations across AI search experiences. It tends to make more sense if you're doing this at substantial scale. Austin Heaton SEO Counselors
• Semrush AI Visibility / Brand Radar — useful if you already use Semrush and want AI visibility incorporated into a broader SEO workflow. Austin Heaton
• DIY testing — for a small number of prompts, you can maintain a spreadsheet of 20–100 representative questions and periodically run them through the relevant assistants, recording the answer, cited URLs, and whether your pages appeared. This can actually be useful as a control group alongside automated tools.

What I'd measure

Don't just measure "Did the AI mention our brand?" I'd track at least:

That's particularly important because the same prompt can produce different citations on different runs. A recent Otterly study, for example, found that citations were less stable than brand mentions across repeated measurements. Otterly

If your real goal is "Will AI cite our content?"

I'd prioritize a tool that lets you inspect the underlying answer and individual cited URLs, rather than one that gives you only an "AI visibility score." Otterly and Peec explicitly expose citation/source data. Otterly AI Peec AI

If you tell me what kind of content you publish (e.g. SaaS, publisher, research, ecommerce, documentation) and roughly how many prompts/pages you want to test, I can narrow this to the 2–3 tools that fit and explain what each can actually simulate.