Answers that name a competitor

Yes. For a marketing agency producing client-ready reports on AI visibility, I’d shortlist these:

1. otterly.ai — best fit for most agencies

This is probably the one I’d start with. It is explicitly built for agencies and multi-client reporting. It tracks how brands appear across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude, including mentions, citations, position, sentiment, competitors, and share of voice. Otterly Otterly

Particularly useful for an agency:

• Separate workspaces for clients
• Automated brand reports
• Competitor/share-of-voice tracking
• Prompt-level monitoring
• Citation tracking
• CSV/PDF reporting
• Looker Studio connector for custom agency dashboards
• Daily monitoring across AI engines Otterly Otterly

2. tryprofound.com — best for sophisticated enterprise/AEO reporting

Profound is a stronger option if your agency wants to sell a more strategic Answer Engine Optimization (AEO) service. Its reporting covers visibility, citations, sentiment, share of voice, positioning, and how AI represents a brand. It also has centralized client management specifically for agencies. Profound Profound Knowledge Base

It covers ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek and Google AI Overviews. Profound

3. agencyscope.ai — interesting if the priority is white-label PDFs

AgencyScope is particularly focused on the exact deliverable you're describing: recurring AI-visibility checks turned into white-label PDF reports for clients. It currently monitors ChatGPT, Perplexity and Gemini and provides prompt-level evidence in its reports. AgencyScope

My recommendation

For a typical SEO/content/PR agency, I'd trial OtterlyAI first. Its combination of multi-client workspaces, automated reports, competitor analysis and Looker Studio integration makes it especially suitable for turning AI visibility into a recurring client-reporting service. Otterly Otterly

One important distinction: these tools measure how AI assistants answer your tracked prompts, rather than simply measuring whether an AI crawler visited your website. That means you can report things like “ChatGPT mentioned our client in 68% of relevant prompts, versus 41% for the leading competitor” rather than just reporting bot traffic. Otterly Profound

If you tell me roughly how many clients the agency manages and whether you want white-label PDF reports, dashboards, or both, I can narrow this down to the best 1–2 options and compare pricing/features.

Yes. What you’re looking for is generally called an AI visibility / AI search visibility / GEO monitoring platform—a tool that repeatedly asks buyer-intent questions to AI assistants and turns the results into agency reports.

My shortlist for an agency

If I were choosing for a marketing agency

For a polished monthly client deliverable: I'd look first at AI Brand Report or AgencyScope. Both are explicitly designed around white-label, client-facing reports rather than simply giving you raw AI-monitoring data. aibrandreport.comagencyscope.ai

For a larger SEO agency: Ahrefs Brand Radar is probably the strongest all-around option. It can benchmark AI visibility against competitors, identify which sources AI systems cite, and track custom prompts across multiple AI platforms. ahrefs.com

For an agency building a dedicated GEO service: OtterlyAI is worth a close look because it specifically markets multi-client dashboards, Brand Reports, and a Looker Studio connector for agencies. otterly.ai

One important distinction: I'd avoid tools that only give you an "AI visibility score." For clients, the valuable report is more like:

"When someone asks ChatGPT/Gemini/Perplexity these 30 questions about your category, here's whether your brand appears, which competitors appear instead, what sources the AI cites, and how this changed since last month."

That prompt-level evidence makes the report much easier to defend in a client meeting. AgencyScope, for example, explicitly preserves representative AI answer excerpts for this purpose. aibrandreport.comagencyscope.ai

If you tell me roughly how many clients the agency manages (e.g. 10, 50, 200+), I can narrow these down to the best 2–3 options and compare pricing, white-labeling, AI coverage, APIs/Looker Studio, and reporting quality.

If your priority is multi-client AI share-of-voice tracking + polished agency reporting, I’d shortlist these:

🥇 My pick: Peec AI

For an agency specifically, Peec is probably the closest match to what you're describing. Its agency offering is explicitly designed around running multiple clients from one account, with branded dashboards, automated reporting, CSV/API exports, and client-facing dashboards that don't require clients to log in. Peec AI Peec AI

The particularly useful part is its reporting automation: Peec says its MCP can pull visibility, sentiment and share of voice, compare week-over-week, generate client summaries, and compile them into a Google Slides deck with one slide per client. Peec AI

That's unusually well aligned with an agency workflow.

🏢 Profound if reporting depth matters more than agency economics

tryprofound.com is the one I'd investigate if you're dealing with larger clients and want deeper enterprise-grade AI-search intelligence. It has broader answer-engine coverage and sophisticated citation/visibility analysis, but it's less compelling if your primary requirement is efficiently producing beautiful recurring reports across dozens of smaller accounts. Bloomiro DataDab

💰 Otterly if you want to keep costs down

otterly.ai is attractive for agencies that need the basic measurement layer without jumping to enterprise pricing. Its weakness for your use case is reporting: third-party comparisons note that it doesn't offer native white-label reporting, so you'd likely build the presentation layer in Looker Studio or another reporting system. Baarely

🎯 What I'd choose by agency size

• 5–30 clients: Peec AI
• 30–100+ clients: Peec AI, then evaluate Profound if you need significantly deeper enterprise data
• Small agency / testing the service: Otterly.ai
• Enterprise agency with sophisticated content/AEO workflows: Scrunch AI or Profound
• Already heavily invested in Ahrefs: Ahrefs Brand Radar

One important distinction: don't evaluate these purely on "AI visibility score." For client reporting, I'd insist on share of voice by prompt/category, competitor comparison, mention rate, citation share, sentiment, trend over time, and export/API access. Those are what turn an interesting AI-search dashboard into something you can actually put in a monthly client deck. DataDab

If I were buying today for an agency, I'd demo Peec first. Its agency workflow and automated client reporting are the strongest match to your requirements. Peec AI Peec AI

That's unusually well aligned with an agency workflow.

🏢 Profound if reporting depth matters more than agency economics

tryprofound.com is the one I'd investigate if you're dealing with larger clients and want deeper enterprise-grade AI-search intelligence. It has broader answer-engine coverage and sophisticated citation/visibility analysis, but it's less compelling if your primary requirement is efficiently producing beautiful recurring reports across dozens of smaller accounts. bloomiro.com datadab.com

💰 Otterly if you want to keep costs down

otterly.ai is attractive for agencies that need the basic measurement layer without jumping to enterprise pricing. Its weakness for your use case is reporting: third-party comparisons note that it doesn't offer native white-label reporting, so you'd likely build the presentation layer in Looker Studio or another reporting system.

If you mean one agency reporting platform that combines AI-assistant visibility with conventional SEO metrics, the strongest match is AgencyAnalytics AI Tracker.

It puts AI visibility from ChatGPT, Google AI Overviews/AI Mode, Claude, Perplexity, and Gemini alongside traditional SEO, traffic, PPC, and social metrics in the same client dashboards and automated reports. It also supports white-label reporting and 85+ data-source integrations. agencyanalytics.com

Two other particularly relevant options:

• Rankability Tracker — combines Google rankings, AI mentions/citations, local and video visibility into a unified Search Performance Index, with white-label client dashboards. www.rankability.com
• SEOmonitor — combines Google, AI Overviews, ChatGPT, Gemini, and Perplexity tracking using a unified keyword strategy and dashboard, with agency reporting/client dashboards. www.seomonitor.com
• SE Ranking — combines traditional SEO metrics with AI visibility and offers agency-oriented white-label reports, scheduled delivery, and integrations. seranking.com

My quick pick: If your priority is client reporting across an entire agency stack, I'd start with AgencyAnalytics. If you specifically want SEO + AI search rankings in one search-focused platform, look closely at Rankability or SEOmonitor.

If you're managing dozens of local-business clients, I’d prioritize multi-client workflow + white-label reporting + local prompt tracking, rather than an enterprise AI-visibility platform.

My shortlist

What I'd choose

For 20–100+ local clients: OtterlyAI + Looker Studio + BrightLocal.

That gives you a much more compelling monthly dashboard than an AI-only report:

Client dashboard

• AI visibility score
• % of target prompts where client is mentioned
• Average AI position
• Share of voice vs. 3–5 local competitors
• ChatGPT / Gemini / Perplexity / Google AI visibility
• Citation sources
• Sentiment
• Local-pack / Maps visibility
• Organic local rankings
• GBP/citation health
• "What changed this month"
• "What we recommend doing next month"

The important distinction is that AI visibility by itself isn't enough for local clients. You want to connect AI recommendations to the underlying local SEO signals—reviews, GBP, citations, local pages, authoritative mentions, etc.

Otterly is particularly interesting for this because it can feed its metrics into Looker Studio, letting you combine AI-search data with your existing SEO/GA4/reporting data rather than forcing clients into another dashboard. Otterly

One thing I'd be careful about

Don't buy purely based on the number of "AI engines" supported. For local SEO, prompt/location granularity matters more.

You want to be able to test things like:

"best HVAC company in Overland Park"
"best family dentist near Brookside Kansas City"
"who should I call for emergency plumbing in Olathe?"

…and ideally track those consistently month over month. A generic national brand-visibility score isn't nearly as useful.

If you tell me roughly how many clients you have (e.g. 25, 50, 100+) and whether you're already using BrightLocal, AgencyAnalytics, Looker Studio, or Semrush, I can narrow this down to the best 2–3 setups and estimate the monthly software cost per client.

If you’re managing dozens of local-business clients and want a monthly AI-visibility dashboard/reporting workflow, I’d narrow the field to these:

1. My first choice: RankIntel

rankintel.ai

This is probably the closest match to your use case. It is explicitly designed for local SEO agencies, lets you manage clients in one workspace, supports bulk scans, tracks AI Overviews/ChatGPT/Perplexity/Gemini, and provides white-label client reports. It also connects to Search Console, Analytics and Google Business Profile. RankIntel

The particularly attractive part for dozens of clients is its per-client billing rather than per-seat pricing. RankIntel

2. LLM Pulse — best if you want deeper AI reporting

llmpulse.ai

LLM Pulse is more of a serious AI-search platform than a simple reporting tool. It tracks ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with visibility scores, share of voice and citation/source tracking. It also offers white-label dashboards, unlimited seats and a Looker Studio template. LLM Pulse

I'd investigate this one if you're trying to turn AI visibility into a recurring SEO/GEO service, rather than merely adding an AI section to existing reports.

3. Tower GEO — interesting for 30–100+ clients

towergeo.com

Tower is unusually explicit about the agency use case: multiple client brands, individual query sets, competitor tracking, white-label PDFs, client-facing dashboards, automated monthly reports and team permissions. It advertises unlimited client brands on its base product, with client workspaces as an add-on. Tower GEO

For a shop managing dozens of locations/brands, this is one I'd demo.

4. Citenzo — if you mainly need a clean monthly deliverable

citenzo.com

Citenzo is much more focused: AI visibility score, trend, share of voice, competitors and before/after improvement, packaged as white-label reporting. It supports multiple clients/projects in one dashboard. Citenzo

I'd choose this if you already have your local SEO/rank-tracking stack and simply want to bolt "How visible is this client in ChatGPT/Perplexity/Gemini?" onto the monthly report.

5. AgencyScope — report-first approach

agencyscope.ai

This is appealing if your primary objective is automatically producing a client-ready monthly PDF rather than giving clients a huge analytics platform. It tracks ChatGPT, Perplexity and Gemini, preserves prompt-level evidence, compares competitors, and produces white-label PDFs. AgencyScope AgencyScope

6. AgencyReportr — if you want one dashboard for everything

agencyreportr.com

This is worth considering if your current client reports already contain GA4, Search Console, Google Ads, GBP, Meta, etc. AgencyReportr combines those with AI visibility metrics and provides white-label dashboards under your domain. AgencyReportr

One important distinction

I'd separate these into two categories:

AI-visibility platforms

• RankIntel
• LLM Pulse
• Tower GEO
• Citenzo
• AgencyScope

General agency reporting platforms with AI added

• AgencyReportr
• BrightLocal

brightlocal.com is particularly strong for conventional local SEO reporting—white-label dashboards, automated emails, custom branding/domain, etc.—but I wouldn't buy it primarily for AI visibility. BrightLocal

What I'd do for a 30–100 client local SEO agency

I'd demo RankIntel, LLM Pulse and Tower GEO first.

My scoring would be:

1. Client scalability — can I add 50 clients without the economics becoming ridiculous?
2. Local query support — "best plumber near me," "[service] in [city]," etc.
3. AI engine coverage — ChatGPT, AI Overviews/AI Mode, Gemini, Perplexity, ideally Claude/Copilot.
4. Citation/source tracking — why did the AI recommend the competitor?
5. Competitor share of voice
6. Automated monthly snapshots
7. White-label dashboard + PDF
8. API/Looker Studio support
9. Bulk client/query management
10. Per-client economics

For your particular use case, I would not optimize for the prettiest AI score. The killer feature is being able to go from:

"Client visibility went from 34% → 48%"

to:

"They appeared in 14/30 commercial prompts this month, competitors appeared in 21, and here are the 5 citation/content/local-authority gaps responsible."

That's what makes the dashboard useful in a monthly local SEO meeting rather than just another vanity metric.

If you tell me roughly how many clients (e.g. 25, 50, 100+) and what you currently use for local SEO reporting (BrightLocal, AgencyAnalytics, Looker Studio, Semrush, etc.), I can narrow this to the best 2–3 and compare their actual pricing/economics at your client count.

For a shop managing dozens of locations/brands, this is one I'd demo.

4. Citenzo — if you mainly need a clean monthly deliverable

citenzo.com

Citenzo is much more focused: AI visibility score, trend, share of voice, competitors and before/after improvement, packaged as white-label reporting. It supports multiple clients/projects in one dashboard. Citenzo

I'd choose this if you already have your local SEO/rank-tracking stack and simply want to bolt "How visible is this client in ChatGPT/Perplexity/Gemini?" onto the monthly report.

5. AgencyScope — report-first approach

agencyscope.ai

This is appealing if your primary objective is automatically producing a client-ready monthly PDF rather than giving clients a huge analytics platform. It tracks ChatGPT, Perplexity and Gemini, preserves prompt-level evidence, compares competitors, and produces white-label PDFs.

6. AgencyReportr — if you want one dashboard for everything

Yes. There are a few categories of platforms that overlap with what you're describing, but I don't know of one that does exactly "track client-specific AI answer snippets across LLMs and automatically produce client-facing executive summaries" out of the box. It's an emerging space.

Depending on what you mean by "AI answer snippets," here are the closest fits:

If you're referring to AI search visibility (e.g., "How does ChatGPT answer questions about Client A?"), that's a different category. Platforms such as Profound, Otterly, Peec, and similar GEO/AEO tools monitor prompts, citations, and brand visibility across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. Many agencies use these to generate recurring client reports. TechRadar Reddit Reddit

What I think you're envisioning

From your wording, I imagine something more like this:

1. Define 100–500 prompts per client.
2. Run those prompts daily or weekly across ChatGPT, Claude, Gemini, Perplexity, etc.
3. Store every answer.
4. Detect changes: - New mentions
5. Lost mentions
6. Competitor displacement
7. Incorrect facts
8. Sentiment shifts
9. Cluster answers into themes.
10. Generate a polished client report such as: > "This month your brand appeared in 64% of AI recommendations (+8%). AI increasingly associates you with enterprise compliance, but still omits your SOC 2 certification. Competitor X is replacing you for pricing-related queries."

I don't know of a mature platform that combines cross-LLM answer archiving, semantic diffing, executive summaries, and white-label agency reporting in one product. Most current tools stop at dashboards and visibility metrics rather than producing narrative, client-ready summaries. Community discussions also suggest the market is still early and many tools focus on analytics more than actionable reporting. Reddit Reddit

If you were building this

A compelling feature set could include:

• Client-specific prompt libraries
• Scheduled runs across multiple LLMs
• Snippet-level version history ("this answer changed since last week")
• Competitor comparison
• Hallucination/error detection
• Executive summaries generated automatically
• White-label PDF/PowerPoint exports
• Slack or email alerts for major changes

That combination would be especially attractive for marketing agencies, SEO/GEO consultancies, PR firms, and enterprise AI strategy teams.

Is your goal AI search/GEO reporting (tracking how public LLMs answer about clients), or tracking responses from AI assistants you've built for each client? Those are related but distinct problems, and the best platform depends on which one you're solving.

Yes. There are a few categories of platforms that overlap with what you're describing, but I don't know of one that does exactly "track client-specific AI answer snippets across LLMs and automatically produce client-facing executive summaries" out of the box. It's an emerging space.

Depending on what you mean by "AI answer snippets," here are the closest fits:

If you're referring to AI search visibility (e.g., "How does ChatGPT answer questions about Client A?"), that's a different category. Platforms such as Profound, Otterly, Peec, and similar GEO/AEO tools monitor prompts, citations, and brand visibility across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. Many agencies use these to generate recurring client reports. TechRadar Reddit Reddit

What I think you're envisioning

From your wording, I imagine something more like this:

1. Define 100–500 prompts per client.
2. Run those prompts daily or weekly across ChatGPT, Claude, Gemini, Perplexity, etc.
3. Store every answer.
4. Detect changes: - New mentions
5. Lost mentions
6. Competitor displacement
7. Incorrect facts
8. Sentiment shifts
9. Cluster answers into themes.
10. Generate a polished client report such as: > "This month your brand appeared in 64% of AI recommendations (+8%). AI increasingly associates you with enterprise compliance, but still omits your SOC 2 certification. Competitor X is replacing you for pricing-related queries."

I don't know of a mature platform that combines cross-LLM answer archiving, semantic diffing, executive summaries, and white-label agency reporting in one product. Most current tools stop at dashboards and visibility metrics rather than producing narrative, client-ready summaries. Community discussions also suggest the market is still early and many tools focus on analytics more than actionable reporting. Reddit Reddit

If you were building this

A compelling feature set could include:

• Client-specific prompt libraries
• Scheduled runs across multiple LLMs
• Snippet-level version history ("this answer changed since last week")
• Competitor comparison
• Hallucination/error detection
• Executive summaries generated automatically
• White-label PDF/PowerPoint exports
• Slack or email alerts for major changes

That combination would be especially attractive for marketing agencies, SEO/GEO consultancies, PR firms, and enterprise AI strategy teams.

Is your goal AI search/GEO reporting (tracking how public LLMs answer about clients), or tracking responses from AI assistants you've built for each client? Those are related but distinct problems, and the best platform depends on which one you're solving.

For a boutique agency, I’d shortlist Peec AI first, with Profound as the more enterprise-oriented alternative.

My pick: Peec AI

peec.ai

It maps unusually well to your specific use case:

• Identifies the exact client URLs being cited by AI engines—not just whether the brand was mentioned. You can see retrievals, citation rate, prompts triggering each URL, and the actual AI answers. Peec.ai Docs
• Tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude, among others. Peec AI
• Has multi-client agency workflows and automated reporting.
• Offers white-label dashboards that clients can access without a Peec login.
• Exports data to BigQuery, Tableau, Power BI, CSV, etc. Peec AI
• Its MCP/API can automate a weekly process like: “Which of this client's pages gained/lost AI citations this week, why, and what should we recommend?” and generate client-ready reports. Peec AI Peec.ai Docs

That last part is particularly interesting for a boutique agency because you can turn the tool into a repeatable reporting product, rather than having an SEO strategist manually inspect AI answers every month.

When I'd choose Profound instead

tryprofound.com

Profound is probably the better choice if your clients are larger and you want a more sophisticated AEO/GEO intelligence platform.

Its citation tooling lets you analyze citation share by platform, topic, prompt, and source category, while its newer Pages view connects page-level citation performance with AI bot visits and indexing data. Profound Profound Knowledge Base

It also has excellent client-facing reporting: customizable dashboards, public links, and PDF exports. Profound

How I'd decide

One important distinction: “brand mentioned” and “client page cited” are different metrics. For an agency report, I'd make cited URLs a first-class metric. A client might be mentioned frequently in ChatGPT while the AI is actually citing a third-party review, Reddit thread, or competitor page. Peec explicitly separates retrievals from explicit citations, which makes that distinction much easier to report. Peec.ai Docs

If I were building the boutique-agency stack today: Peec AI → Looker Studio/your reporting layer → automated weekly/monthly narrative. That gives you a relatively clean path from “here are the pages AI is citing” → “here's what changed” → “here's what we should optimize next.” Peec AI

For a boutique agency whose main job is “show clients which pages AI assistants are citing, and turn that into a polished recurring report,” I’d shortlist these:

My pick: OtterlyAI

For your specific use case, Otterly is probably the sweet spot. It explicitly tracks which URLs AI engines cite, not merely whether the brand was mentioned. It currently monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, and can export reports to PDF/CSV. It also has an API and a Looker Studio connector, which is particularly useful if you want to build your own branded client reporting layer. otterly.ai

The workflow I'd use is:

Client → tracked prompts → AI answers → cited URLs → page-level citation frequency → competitors' cited pages → recommendations → monthly branded report

For example, your report could say:

AI Citation Performance — July

142 relevant AI answers analyzed
31% brand visibility
47 citations to client-owned pages
Top cited pages:
/pricing — 18 citations
/services/seo — 11
/blog/best-crm-for-agencies — 7

Opportunity: Competitors are being cited 3.2× more frequently for “best X for Y” prompts.
Recommendation: Build/upgrade these 4 pages.

That's much more valuable to a client than a generic “AI visibility score.”

When I'd choose Profound instead

If your boutique agency works with larger brands and you need very deep answer-engine intelligence, I'd demo Profound. Current comparisons consistently position it toward enterprise-grade tracking and broader engine coverage, while Otterly is more accessible for smaller agencies. technologyadvice.com

One important distinction

Don't buy a tool just because it reports AI mentions. You specifically want citation/source intelligence.

You want the underlying record to look roughly like:

Prompt → AI engine → answer → cited URL → client/competitor → citation position → date

That lets you answer the question clients actually care about:

“Which of our pages are AI systems using as sources, and what should we do to get more of our pages cited?”

Otterly explicitly supports this page-level citation tracking and says its API exposes prompts, citations and reports, which makes it particularly interesting if you're thinking about eventually automating your agency's reporting. otterly.ai

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you want white-label PDFs or a custom Looker Studio dashboard, I can narrow this down to the best 1–2 options and estimate the monthly cost.

If you're looking for an agency-grade platform to monitor AI citations over time and turn that into client-ready executive reporting, I’d shortlist Profound and OtterlyAI, with Profound as my first choice for a larger agency.

My pick: Profound

tryprofound.com is particularly well suited to agencies because it combines:

• Citation tracking: See which sites AI engines cite, how often, and how your client's citation share compares with competitors. Profound
• Longitudinal tracking: Track visibility, share of voice, citation rank, and individual page citation volume over time. Profound Profound
• Multi-engine coverage: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews/AI Mode, Copilot, Grok and others. Profound
• Client dashboards: Create separate dashboards for clients, with saved filters and layouts.
• Executive sharing: Public dashboard links and PDF exports mean a client doesn't need a Profound login. Profound
• Agency management: Profound specifically offers centralized client management and an agency-focused solution. Profound

That makes it a strong fit if your deliverable is something like:

“AI Visibility & Citation Report — August 2026”
Visibility ↑ 18% MoM
Citation share ↑ 11%
7 new high-authority sources citing the brand
Competitor X overtook us for 3 priority prompts
Executive takeaway: PR/content work increased citation presence, but we're losing ground on two commercial topics.

Strong alternative: OtterlyAI

otterly.ai is probably the better value-oriented option, particularly for agencies managing many smaller clients.

It explicitly tracks brand mentions, citations, sentiment, share of voice, competitor performance, and cited URLs daily, and offers branded PDF/CSV reporting, API access, Looker Studio integration, and separate workspaces for clients. Otterly Otterly

Its prompt-level reporting also lets you see how visibility changes day by day and inspect the actual citations behind responses. Otterly AI

Quick comparison

Bottom line: If the agency's differentiator is “we measure and improve your AI visibility”, I'd choose Profound. If you need to roll this out economically across a larger number of SMB clients and potentially pipe the data into your existing reporting stack, I'd look very closely at OtterlyAI.

One important distinction: these platforms are primarily measuring what AI systems cite in their answers, not necessarily proving that a citation caused a client conversion. I'd therefore pair the citation trend with AI-referred traffic, conversions, and the client's traditional SEO/PR metrics for the executive summary. The volatility is real—recent data, for example, shows meaningful changes in which domains ChatGPT cites over relatively short periods. axios.com

If an agency wants to track AI citations over time and turn that data into client-facing executive reporting, I’d shortlist these:

• otterly.ai — best overall agency-friendly option. It tracks brand mentions and URL-level citations over time across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude. It also supports separate workspaces for clients, branded reports/PDF exports, APIs, and Looker Studio. Otterly Otterly
• tryprofound.com — best for enterprise clients. Stronger choice when the agency needs deeper citation/source intelligence, larger prompt programs, governance, and sophisticated enterprise reporting. SEO Counselors The Rank Masters
• peec.ai — good agency/multi-client alternative. Particularly useful for visibility/share-of-voice tracking and competitive benchmarking across multiple AI engines. AEO Labs The Rank Masters
• ayzeo.com — worth considering if white-label reporting is the priority. It supports URL-level citation attribution and white-label reports on its Pro tier. Ayzeo

My pick for an agency

OtterlyAI is probably the closest match to your exact workflow:

Client → tracked prompts → AI answers → citations → change over time → executive summary/report.

Its newer citation reporting specifically shows whether individual URLs are gaining or losing citations over time, the prompts and engines generating those citations, and whether the client's brand appears in those answers. Otterly

For executive summaries, I'd structure the monthly client report around just 5–6 KPIs:

1. AI visibility: % of tracked prompts where the client appears
2. Citation rate: % of answers citing the client's domain
3. Citation trend: MoM change in citations
4. Share of voice: client vs. key competitors
5. Citation winners/losers: pages gaining or losing AI citations
6. Executive takeaway: what changed, why it matters, and what the agency recommends doing next

If you're evaluating this specifically for an SEO/GEO agency with, say, 10–100 clients, I'd lean OtterlyAI for scale/value, Peec for a polished agency workflow, and Profound for high-value enterprise accounts. Current 2026 comparisons broadly reach the same segmentation. prismnews.com The Rank Masters

If you mean an agency-level platform that can monitor clients across countries/regions, aggregate ChatGPT/Gemini/Perplexity/etc. visibility, and turn it into polished client reporting, I’d shortlist these:

My pick: Peec AI

peec.ai is probably the best agency-native fit right now.

• Multi-client management: designed specifically around agencies managing multiple client projects from one account.
• Cross-engine visibility: tracks ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot. Peec AI Peec AI
• Core agency metrics: visibility, position, sentiment, share of voice, citations and competitor benchmarking. Peec AI
• Client-ready reporting: branded Looker Studio dashboards, CSV/API access, and read-only dashboards that don't require clients to log into Peec. Peec AI
• Automation: its MCP can generate recurring summaries and client reporting, including Google Slides/Slack workflows. Peec AI
• Regional tracking: its agency offering includes multi-country capability on higher tiers. Peec AI

For an agency, that combination is unusually compelling because you're not just buying an AI visibility tracker—you can turn the data into a repeatable reporting product.

Best enterprise alternative: Profound

tryprofound.com is the one I'd investigate if you're a large agency or serving enterprise/global brands.

It covers a very broad set of answer engines and lets you analyze visibility, sentiment, citations, competitors and performance across regions and languages. Profound Profound Its agency product also has centralized client management and a dedicated agency team. Profound

The big advantage is that Profound goes beyond visibility into AI crawler activity, AI-referred traffic/conversions, prompt volumes and execution/optimization. Profound

I'd choose Profound over Peec if your clients expect enterprise-grade AEO/GEO intelligence rather than primarily an agency reporting layer.

What I'd choose by agency type

Bottom line: I'd start with Peec AI for an agency. Its positioning, centralized client workflow, branded reporting, API/Looker integration and automation line up particularly well with “aggregate AI assistant visibility → analyze by region/client → produce client-ready analytics.” Peec AI

If you're evaluating this for a serious agency stack, I can also compare Peec vs Profound vs Otterly vs Spotlight/RocketBlue specifically on regional granularity, number of engines, white-labeling, API, pricing, and automated reporting.

Yes. What you’re describing is generally called AI visibility / GEO / LLM visibility tracking: you define the questions/prompts that matter to a client, run them across AI assistants, and measure which prompts trigger a brand mention, recommendation, citation, or competitor appearance.

A few tools are particularly relevant:

• AgencyAnalytics AI Tracker — probably the most natural fit if you already do agency reporting. It tracks client visibility across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, competitors, citations, and trends, and puts the data alongside traditional SEO/PPC reporting. agencyanalytics.comotterly.ai
• OtterlyAI — particularly interesting for the “what prompts/questions trigger answers about my client?” part. It has AI prompt research plus monitoring across ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini and Copilot. otterly.ai
• LLM Pulse — agency-oriented, with prompt tracking, citation analysis, competitor tracking, white-labeling and Looker Studio/Power BI integrations. llmpulse.ai
• AgencyScope — very specifically built around recurring agency/client reporting: prompt libraries, recurring ChatGPT/Perplexity/Gemini checks, prompt-level evidence and white-label PDFs. agencyscope.ai
• Filter Agency's AI Visibility Platform — notable because it explicitly offers keyword-level visibility, showing which keywords trigger brand mentions and providing the generated answer excerpts. audit.filter.agency

The distinction I'd make

If your actual question is:

“For Client X, what searches/questions cause ChatGPT, Gemini, or Perplexity to mention Client X, and how does that change month over month?”

then OtterlyAI, LLM Pulse, AgencyAnalytics, and Filter Agency are closer to what you're looking for than generic SEO rank trackers.

And the reporting model is increasingly less like:

Keyword → Google position

and more like:

Prompt/question → AI assistant → answer → brand mentioned? → position/prominence → competitor mentioned? → citations → sentiment → change over time

Some agencies are already packaging exactly this as a monthly client deliverable. search.agency

If you're thinking about building this as an agency product/service, I can also break down which tool is best for 10, 50, or 100+ clients and what the actual report/dashboard should contain.

Yes. The category you’re looking for is usually called AI visibility tracking, GEO/AEO monitoring, or AI search monitoring.

These tools let an agency define a set of client-relevant queries/prompts, run them against AI assistants, and report which prompts cause the client to be mentioned, recommended, cited, or omitted.

A few worth looking at:

• AgencyAnalytics AI Tracker — particularly agency-oriented. It tracks client visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, with competitor comparisons and white-label reporting. AgencyAnalytics
• AgencyScope — more specifically focused on recurring agency reports. You can organize prompts by client/category, run them across ChatGPT, Perplexity and Gemini, preserve the answer evidence, and produce white-label PDFs. AgencyScope
• OtterlyAI — a broader AI-search monitoring platform. It tracks the actual prompts and analyzes brand mentions, citations, positioning, competitors, and trends. It also has an API, which is useful if you want to integrate results into your own reporting stack. Otterly
• GetMentioned — interesting if you manage a larger client portfolio. It specifically exposes prompt-level detail, showing the exact queries where a brand appears or doesn't appear, alongside competitor and source-level attribution. GetMentioned
• AgencyReportr — very close to the use case you described: define client queries, run them across AI engines, measure brand appearances, and turn the results into branded reports. AgencyReportr
• Audit Filter — particularly interesting if you literally mean “which keywords trigger an AI answer mentioning the client?” It advertises keyword-level visibility, per-keyword scores, answer excerpts, search-volume estimates, and priority scoring. Brand Auditor

The distinction I'd pay attention to

There are really two different products hiding in your question:

1. “Do we appear when someone asks X?”

Example:

“best accounting software for small businesses”

→ ChatGPT mentions Client A
→ Gemini doesn't
→ Perplexity mentions Client A #3

That's AI visibility/prompt tracking.

2. “What queries are actually capable of triggering an answer about us?”

You want to discover/query-map the trigger space:

“best accounting software” → appears
“accounting software for startups” → appears
“QuickBooks alternatives” → doesn't appear
“best CPA software in Ontario” → competitor appears

Then aggregate those into something like:

That second capability is more interesting for an agency, because you're not merely reporting “AI visibility went from 42% → 51%.” You're telling the client which questions cause AI systems to choose them, which questions cause competitors to win, and what content opportunities follow from that.

There are already products moving in this direction. For example, Audit Filter explicitly advertises keyword-level visibility and trigger analysis, while AgencyScope emphasizes keeping the exact prompt-level evidence behind client reports. Brand Auditor AgencyScope

If you're thinking about building a tool like this for agencies, I can also map out what the ideal product would look like—e.g. keyword discovery → prompt generation → AI runs → trigger/mention matrix → competitor gaps → automated client report—and which existing tools you'd actually be competing against.

If your goal is an agency product you can resell as “AI Visibility / GEO Reporting” under your own brand, I’d shortlist these:

🥇 My pick: Rank Prompt

For a typical SEO/digital agency, Rank Prompt looks like the strongest match if the objective is to turn AI visibility into a branded recurring deliverable.

Its agency offering is specifically positioned around white-label reports, large numbers of brands, client portals and prospecting, rather than simply giving you an AI visibility dashboard. One recent comparison puts its agency tier at $149/month for white-label reporting and up to 500 brands, with a higher tier adding a client portal. Rank Prompt SEOforGPT

The key distinction I'd make is:

“Can I export a PDF with my logo?” ≠ “Can I sell this as my agency's software?”

If you want clients to log into something that looks like your agency's proprietary AI Visibility platform, prioritize the latter.

🥈 Peec AI

Peec AI is worth looking at if the quality of the analytics and competitive benchmarking matters more than having a completely custom SaaS-like portal.

It has an agency offering with white-label reporting, and its reporting can be delivered through Looker Studio. That makes it particularly interesting if your agency already has a reporting stack built around Looker Studio. Koalr

I'd choose Peec over Rank Prompt if your agency already has a sophisticated reporting workflow and wants to incorporate AI visibility data into broader SEO reporting.

🥉 Baarely

Baarely is interesting for a simple, productized AI visibility report.

Its agency offering reportedly includes white-label PDF and HTML reports, which is useful if your deliverable is something like:

“Your Monthly AI Search Visibility Report”

rather than a full client portal. Baarely

Also worth considering: Ayzeo

Ayzeo is more interesting if you don't just want to report visibility—you want the software to help your agency do the GEO work.

It combines AI visibility monitoring with things like content generation, LLMs.txt/schema generation, owned-channel tracking and white-label PDF reporting. Ayzeo

That's potentially a better fit for an agency selling:

Audit → Recommendations → Implementation → Monthly Visibility Report

rather than just:

Tracking → Report

What I'd buy based on agency type

• You want the best white-label agency product: Rank Prompt
• You want sophisticated analytics/benchmarking: Peec AI
• You mainly need beautiful branded reports: Baarely
• You want reporting + GEO execution: Ayzeo or Scrunch
• You want inexpensive monitoring to test the service: Otterly.ai
• You have enterprise clients and big budgets: Profound

One other option I'd investigate is AI Peekaboo if true white-labeling is the #1 requirement. Recent comparisons describe it as offering branded dashboards/custom domains and white-label delivery even on lower tiers, which is considerably more interesting than tools that merely let you export data into Looker Studio. Peekaboo Marketraa

The feature checklist I'd use before buying

Don't just compare “white label: yes/no.” For an agency, I'd specifically verify:

• Your logo + colors
• Custom domain
• No vendor branding
• Client login/portal
• Multiple client workspaces
• Automated monthly reports
• PDF + web report
• Scheduled email delivery
• Custom report sections
• Your own executive summary
• Competitor/share-of-voice tracking
• Citation/source tracking
• ChatGPT + Google AI Overviews/AI Mode + Perplexity + Gemini + Copilot + Claude/Grok
• Historical trends
• Prompt-level data
• API access
• Ability to export raw data
• Agency-level pricing that doesn't destroy your margin

Most importantly, check engine coverage. The market is moving quickly, and some platforms advertise “AI visibility” while only tracking ChatGPT or a handful of engines at their lower tiers. Profound, for example, expands substantially from its entry-level ChatGPT tracking to multiple engines at higher tiers. Baarely

If you tell me roughly how many clients you want to report on (10 / 50 / 100+) and whether you want a branded PDF, branded dashboard, or a full custom-domain client portal, I can narrow this to the best 3 and compare actual pricing, margins, engines, white-label depth, and API capabilities.

If you want clients to log into something that looks like your agency's proprietary AI Visibility platform, prioritize the latter.

🥈 Peec AI

Peec AI is worth looking at if the quality of the analytics and competitive benchmarking matters more than having a completely custom SaaS-like portal.

It has an agency offering with white-label reporting, and its reporting can be delivered through Looker Studio. That makes it particularly interesting if your agency already has a reporting stack built around Looker Studio. Koalr

I'd choose Peec over Rank Prompt if your agency already has a sophisticated reporting workflow and wants to incorporate AI visibility data into broader SEO reporting.

🥉 Baarely

Baarely is interesting for a simple, productized AI visibility report.

Its agency offering reportedly includes white-label PDF and HTML reports, which is useful if your deliverable is something like:

“Your Monthly AI Search Visibility Report”

rather than a full client portal. baarely.com

Also worth considering: Ayzeo

Ayzeo is more interesting if you don't just want to report visibility—you want the software to help your agency do the GEO work.

It combines AI visibility monitoring with things like content generation, LLMs.txt/schema generation, owned-channel tracking and white-label PDF reporting.

That's potentially a better fit for an agency selling:

If your main goal is an agency-branded AI visibility/GEO report you can generate repeatedly for clients, I’d narrow the field considerably.

My top picks

Recent 2026 comparisons broadly agree that the important distinction is branded PDFs vs. a genuinely white-labeled client portal/workspace. A lot of tools advertise "white label" when they really mean the former. SEOforGPT Cliro

1. Rank Prompt — best overall

I'd start here if you're an SEO/GEO agency managing a lot of clients.

Its agency positioning is particularly strong: the Agency tier is reported to support hundreds of brands with white-label reports, while Agency Plus adds a client portal and prospecting functionality. Rank Prompt

Why I like it:

• Designed around multi-client agency workflows
• White-label reporting
• Large number of brands/projects
• Client portal on higher tier
• Good economics if you're going to sell AI visibility as a recurring service

Best use case:

"We want to add AI visibility reporting as a $300–$1,000+/month service to our existing SEO clients."

2. Searchable — best if you want to sell the service

searchable.com is interesting because it isn't just a reporting tool. It combines prospecting/pitch workspaces, AI visibility audits, white-labeled reports, and API access. Searchable

That makes the workflow potentially:

Prospect → run AI visibility audit → show opportunity → close client → convert workspace → monitor → send branded reports.

That's a much more compelling agency workflow than simply exporting a PDF.

3. Ayzeo — best for polished white-label PDFs

ayzeo.com is worth looking at if the report itself is the product.

It supports agency logo/colors/contact information on a per-project basis and packages metrics such as visibility, citations, URL visits, mentions, sentiment, and position across several AI platforms. Ayzeo

I'd choose this if your sales pitch is essentially:

"Every month, we'll send you a beautiful AI visibility/GEO report showing how you compare with your competitors."

4. Rankfender — excellent for automated monthly reporting

rankfender.com is particularly interesting if you want to automate the reporting operation.

It advertises:

• Custom logo/colors/cover
• Per-AI-system breakdowns
• Competitive share of voice
• GSC + GA4 data
• Scheduled weekly/monthly reports
• Client portals
• PDF export RankFender

That's attractive if you're trying to replace a manual Looker Studio/Slides reporting process.

5. Citenzo — worth considering for a simpler product

citenzo.com is much more focused on the reporting use case.

Its agency reports center on AI Visibility Score, share of voice, competitors, and before/after improvement, with white-label agency branding. It also supports multiple client projects from one dashboard. Citenzo

I'd consider this if you don't need a giant enterprise GEO platform and primarily want a clean deliverable for clients.

What I'd choose

If I were setting this up for an agency today:

For 5–50 clients:
→ Rank Prompt

For an agency that wants to sell AI visibility audits during prospecting:
→ Searchable

For beautiful branded reports as the primary deliverable:
→ Ayzeo

For highly automated recurring reporting:
→ Rankfender

For enterprise clients:
→ Profound

One important caveat: don't choose based on "white-label" alone. You want to verify whether the platform gives you a genuinely client-facing branded portal, custom domain, agency logo/colors, scheduled delivery, separate client workspaces, and ideally no vendor branding—not merely a PDF with your logo. That's a meaningful distinction in this category. SEOforGPT

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and whether you want PDFs, a client portal, or both, I can narrow this to the 2–3 best options and compare their current pricing/features.

If you mean an agency tool that tracks how often clients appear in AI-generated answers (ChatGPT, Claude, Gemini, Perplexity, etc.) and creates client-facing reports, you’re looking for an AI visibility / AI search optimization (AIO, GEO) monitoring platform.

Some tools in this category include:

• Profound — Tracks brand visibility across AI answer engines, monitors mentions, citations, sentiment, and competitive share of voice. Designed for enterprise teams and agencies managing client reporting.
• OtterlyAI — Monitors how brands appear in AI search results and provides visibility reporting.
• Peec AI — Tracks mentions and rankings in AI assistants and provides reporting around brand presence.
• Scrunch AI — Helps companies monitor and improve how they are represented in AI-generated answers.
• Writesonic — Includes AI search visibility features alongside broader content tools.

For an agency workflow, the ideal features to look for are:

• Client dashboards with white-label reports
• Tracking across multiple assistants (ChatGPT, Claude, Gemini, Perplexity, Copilot)
• Prompt monitoring (“When users ask X, is our client mentioned?”)
• Competitor comparisons
• Citation/source tracking (which websites AI assistants reference)
• Sentiment and positioning analysis
• Scheduled PDF/email reports for clients

If you’re an agency managing many brands, platforms like Profound or OtterlyAI are closer to a client-reporting model, while lighter tools may be better for internal SEO teams.

If your agency’s core need is “show the client that AI visibility changed after we updated content, then turn that into a polished report,” I’d shortlist these:

1. tryprofound.com — best overall for an agency

This is probably the closest match to your workflow. Profound lets you:

• Track Visibility Score, Share of Voice, Average Position, and Citation Rank over time.
• Run prompts daily, so you can establish a before/after baseline around a content update. Profound Profound
• See which pages AI engines cite and how citation/visibility changes.
• Connect the visibility data to content optimization workflows, including refreshing existing pages. Profound
• Maintain separate client workspaces through its agency offering. Profound
• Create client dashboards with PDF exports and public links, so you don't have to rebuild a report every month. Profound

The particularly useful feature for your use case is that Profound explicitly supports tracking performance before and after campaigns. Profound Knowledge Base

2. otterly.ai — best if reporting simplicity matters

OtterlyAI is worth considering if you want something more focused on monitoring/reporting rather than a large AEO platform.

It tracks mentions, rankings, share of voice and the actual URLs cited by AI engines, across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly

For agencies, it has:

• Multiple client workspaces
• Scheduled, branded reports
• PDF/CSV exports
• Looker Studio integration
• Content audits and recommendations
• API access if you want to build your own reporting layer. Otterly

That makes it attractive if your desired workflow is basically baseline → content change → monitor → automatically report delta.

My pick

I'd start with Profound if you're selling an ongoing AEO/GEO service and want the platform to help you both prove results and decide what content to change.

I'd choose OtterlyAI if you already have your content/SEO workflow figured out and mainly need a multi-client AI visibility tracker + client reporting engine.

One important thing I'd test in a demo: whether the platform lets you annotate a specific content publication/update date and cleanly isolate the visibility change afterward. That's much more useful for client ROI reporting than simply showing a generic 30-day visibility trend.

A good client report would ultimately look like:

Content update: Product comparison page rewritten June 3
AI visibility: 18% → 37%
Share of voice: 2.1% → 5.8%
Citations: 4 → 13
AI engines improved: ChatGPT, Perplexity, Gemini
Newly cited URL: /comparison-page
Business takeaway: Client is now appearing in X% more relevant AI answers

That before/after + “what changed” + evidence of citations is the reporting structure I'd optimize the tool choice around.

If your priority is seamless client reporting, I’d recommend otterly.ai.

Why it stands out:

• API access: You can programmatically pull AI visibility metrics such as brand mentions, citations, share of voice, sentiment, and prompt-level results into your own systems. Otterly Otterly
• BI/reporting integrations: Its Looker Studio connector lets you blend AI visibility with GA4, Search Console, and other marketing data in a single client dashboard. It also supports feeding data into Tableau, Power BI, and other BI tools through the API. Otterly Otterly
• Agency-friendly: Separate workspaces can isolate each client's brands, prompts, reports, and access. Otterly
• Automated reporting: Looker Studio dashboards can be branded and scheduled for recurring client delivery. Otterly Otterly
• Raw exports: CSV and JSON exports are available if you need to push data through your own ETL/CRM workflow. Otterly

If CRM integration is the key requirement

I'd shortlist OtterlyAI and tryprofound.com.

Profound is particularly interesting if you have a data/engineering team: its API can push visibility score, share of voice, and citation rank into Looker, Tableau, Mode, or Hex, and it provides recipes for scheduled reporting and custom workflows. Profound

My pick: OtterlyAI for an agency that wants to get client reporting running quickly; Profound if you're building a more customized data pipeline.

If you tell me which CRM/reporting suite you use (e.g. Salesforce, HubSpot, Looker Studio, Power BI, Tableau, AgencyAnalytics, Databox), I can narrow this down to the platform with the cleanest integration.

If your priority is piping AI visibility data into a client CRM or reporting/BI stack, my top recommendation is Peec AI.

Why Peec AI stands out

• API access: You can pull visibility, sentiment, share-of-voice, source/citation and other metrics into your own data pipeline. peec.ai
• Looker Studio connector: Useful if you're building standardized client dashboards and want reporting to update without manual exports. peec.ai
• CSV exports: Handy for one-off client analysis or feeding data into BigQuery, Tableau, Power BI, etc. peec.aipeec.ai
• MCP + automation: Peec can connect with tools such as n8n, Make, Claude and Cursor, which makes it possible to automate workflows like “pull each client's weekly AI visibility → calculate WoW change → update reporting.” peec.ai
• Agency-oriented: It explicitly supports multi-client projects and branded/client-facing reporting. peec.aipeec.ai

Peec vs. Profound

Profound is the other platform I'd seriously evaluate. Its API can feed metrics such as Visibility Score, Share of Voice and Citation Rank into Looker, Tableau, Mode and Hex, and it has integrations with platforms including Google Analytics, GSC, Looker and monday.com. www.tryprofound.com

So I'd choose:

Bottom line: For an agency wanting to collect AI visibility metrics once and automatically surface them in CRM + client dashboards + recurring reports, I'd start with Peec AI. Its combination of API, Looker Studio, CSV and MCP gives you more ways to get the data out of the platform rather than trapping reporting inside the vendor dashboard. peec.aipeec.ai

If you tell me which CRM/reporting suite you're using (e.g. Salesforce, HubSpot, Looker Studio, Power BI, Tableau, AgencyAnalytics, Databox), I can narrow this down to the best integration architecture.