Answers that name a competitor

For a marketing agency, you’re looking for an AI visibility / GEO (Generative Engine Optimization) reporting platform — something that can monitor how a client’s brand appears in ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc., and turn that into a client-facing report. TrustData TechnologyAdvice

Here are the main tools agencies are using:

What I’d evaluate for an agency workflow

Look for these capabilities:

• Custom prompt sets

Example: “What are the best accounting firms in Austin?” or “Which CRM is best for startups?” rather than only generic brand searches.

• Multi-client management

You want separate workspaces/brands so every client can have their own dashboard.

• White-label exports

PDF reports, logos, agency branding, and scheduled email reports are important for retainers.

• Competitor visibility

Clients usually care less about “AI score” and more about:

• “Are we appearing?”
• “Who appears instead of us?”
• “Which sources are AI systems using?”
• Citation tracking

A brand mention is useful, but knowing which websites AI systems rely on gives you an optimization roadmap. Ahrefs

A practical agency stack

A common setup would be:

1. AI visibility tracker → Profound, Otterly, Visibrand, SynectGEO, or Ahrefs
2. SEO/content data → Semrush or Ahrefs
3. Reporting layer → Looker Studio, AgencyAnalytics, DashThis, or the tool’s own client portal
4. Monthly deliverable:

• AI visibility score
• Share of voice vs. competitors
• Top prompts where client appears
• Missing opportunities
• Recommended content/actions

If you’re selling this as a monthly agency service, I’d prioritize tools with white-label dashboards and multi-brand management rather than just the cheapest tracker. Visibrand

If your agency needs AI share of voice across many clients + polished, client-facing reports, I’d narrow the field to these:

My practical shortlist

1. AgencyAnalytics — best if reporting is the priority

Its AI Tracker is built directly into the agency reporting platform rather than being another standalone dashboard. It tracks client visibility across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, including competitor share of voice. Crucially, the AI data can flow into the same white-labeled, automated client reports as SEO, PPC, analytics and social data. AgencyAnalytics

agencyanalytics.com

2. Peec AI — best dedicated AI-visibility workflow for agencies

Peec is particularly interesting if AI visibility itself is becoming a service you sell. It supports separate client projects, competitor benchmarking, share of voice, branded dashboards, CSV/API export, and automated reporting. Its agency workflow can also generate per-client summaries and compile them into a Google Slides deck. Peec AI

peec.ai

3. Profound — consider it for sophisticated/enterprise clients

Profound is more analytics-heavy and is positioned toward larger organizations. Current comparisons describe its agency functionality and deeper prompt/AI-search analytics as major differentiators, but the economics make more sense when individual client retainers justify a more expensive platform. AI Search Tools Geohats

4. Otterly — good lightweight starting point

If you mainly need to answer “How often is Client X mentioned by AI engines, and how does that compare with competitors?” without buying a much larger analytics platform, Otterly is worth evaluating. Current comparisons position it toward smaller/budget-conscious agencies. AI Search Tools Demand Local, Inc.

What I'd look for specifically

For an agency, don't evaluate these purely on the quality of their AI visibility score. The operational features matter more:

• Client isolation: separate prompts, competitors and reporting for every account.
• Share of voice: percentage of tracked AI responses in which the client appears versus competitors.
• Citation/source analysis: why the client is appearing, not merely whether it appears.
• Trend reporting: month-over-month visibility and competitor movement.
• White labeling: your logo/domain/branding rather than the software vendor's.
• Automated reports: scheduled PDFs, dashboards or slide decks.
• Exports/API: important if you eventually want your own agency dashboard.
• Multiple AI engines: ideally ChatGPT, Google AI, Gemini, Perplexity and Claude rather than one model.
• Prompt-level drill-down: essential when a client asks, “Why did our share of voice drop?”

For your exact use case, I'd start by demoing AgencyAnalytics and Peec side-by-side. AgencyAnalytics is compelling if you want AI SOV to become another section of your existing monthly marketing report; Peec is compelling if you want to build a more specialized AI visibility/AEO reporting service. AgencyAnalytics Peec AI

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need PDF/PowerPoint reports or live dashboards, I can narrow this down further and compare the current pricing/per-client economics.

agencyanalytics.com

2. Peec AI — best dedicated AI-visibility workflow for agencies

Peec is particularly interesting if AI visibility itself is becoming a service you sell. It supports separate client projects, competitor benchmarking, share of voice, branded dashboards, CSV/API export, and automated reporting. Its agency workflow can also generate per-client summaries and compile them into a Google Slides deck. Peec AI

peec.ai

3. Profound — consider it for sophisticated/enterprise clients

Profound is more analytics-heavy and is positioned toward larger organizations. Current comparisons describe its agency functionality and deeper prompt/AI-search analytics as major differentiators, but the economics make more sense when individual client retainers justify a more expensive platform. AI Search Tools Geohats

4. Otterly — good lightweight starting point

If you mainly need to answer “How often is Client X mentioned by AI engines, and how does that compare with competitors?” without buying a much larger analytics platform, Otterly is worth evaluating. Current comparisons position it toward smaller/budget-conscious agencies. AI Search Tools demandlocal.com

What I'd look for specifically

If your priority is agency workflow + multiple clients + AI share-of-voice tracking + polished reporting, I’d shortlist these:

My practical shortlist

1. Peec AI — probably the first demo I'd take

Peec is unusually explicit about the agency use case: one account can contain separate client workspaces, with unlimited client/team seats, automated reporting, share-of-voice tracking, competitor comparisons, CSV/API exports, and Looker Studio dashboards. Its agency plans currently start at $245/month for 3 clients, with higher tiers for additional clients. Peec AI Peec AI

The particularly useful part for an agency is the reporting workflow: Peec says its MCP can loop through client projects, compare visibility/SOV with the prior period, generate summaries, and compile them into a Google Slides deck. Peec AI

peec.ai

2. Profound — if your clients are enterprise

Profound is more oriented toward deep enterprise analytics and broad answer-engine coverage. I'd look at it if you're selling sophisticated GEO/AEO reporting to large brands rather than simply needing an efficient reporting machine for 20 SMB clients. Current comparisons put its entry plans substantially below Enterprise but with considerably more limited engine coverage. Baarely

tryprofound.com

3. Promptwatch — worth a demo if you want reports plus action

Promptwatch is interesting if you don't want the product to stop at "your SOV went from 14% to 18%." Its positioning combines prompt tracking, citations/crawling and optimization/content workflows. Current agency-oriented offerings advertise multi-project support and automated reporting. AI Search Tools Best GEO Software

What I'd choose based on agency size

• 5–15 clients: Peec or Otterly
• 15–50+ clients: Peec is particularly interesting because of its client-workspace and reporting architecture.
• Enterprise SEO/GEO consultancy: Profound
• You want to turn visibility data into actual optimization work: Promptwatch
• You mainly need inexpensive monitoring: Otterly

One thing I'd specifically test in demos: don't just ask whether they have "reports." Ask to see the actual PDF/Slides/QBR output generated for one client, then ask how long it takes to produce the same report for 20 clients. That's where agency tools differ substantially.

If you tell me roughly how many clients you manage (e.g. 10, 30, 100) and whether you want PDF reports, live white-label dashboards, or automated Google Slides, I can narrow this to 2–3 and compare their current agency pricing/features.

The particularly useful part for an agency is the reporting workflow: Peec says its MCP can loop through client projects, compare visibility/SOV with the prior period, generate summaries, and compile them into a Google Slides deck. Peec AI

peec.ai

2. Profound — if your clients are enterprise

Profound is more oriented toward deep enterprise analytics and broad answer-engine coverage. I'd look at it if you're selling sophisticated GEO/AEO reporting to large brands rather than simply needing an efficient reporting machine for 20 SMB clients. Current comparisons put its entry plans substantially below Enterprise but with considerably more limited engine coverage. baarely.com

tryprofound.com

3. Promptwatch — worth a demo if you want reports plus action

For a small digital agency, I’d shortlist these three, with one clear first choice:

1. Best fit: agencyanalytics.com

If your real goal is “give me something I can turn into a polished client PowerPoint/report every month,” AgencyAnalytics is probably the safest choice.

• Built specifically for agencies and client reporting.
• Tracks visibility across ChatGPT, Google AI Overviews/AI Mode, Claude, Perplexity and Gemini.
• Puts AI visibility alongside SEO, PPC, social and traffic metrics, which makes the story much easier to present to a client.
• Produces client-ready reports rather than just exposing raw crawler logs. AgencyAnalytics
• Better choice if your presentation is about “How visible is this client in AI search?” rather than purely “Which AI bots crawled their website?”

My pick if presentation quality and agency workflow matter most.

2. Best for actual crawler evidence: indexly.ai

Indexly is more interesting if by AI crawler analytics you specifically mean GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc. hitting the client's site.

It shows which crawlers fetch which URLs and how frequently, and it has branded agency reports, scheduled reports and white-label capabilities. It also exposes API data if you eventually want to automate your own PowerPoint/dashboard workflow. Indexly

I'd choose this if your agency wants to sell something like:

AI Crawler & Citation Readiness Report
“Here are the AI systems reading your site, what they're reading, what they're missing, and what we recommend fixing.”

3. Worth considering: ahrefs.com

If you already use Ahrefs, this is potentially the lowest-friction option. Its Bot Analytics tracks AI crawlers server-side, including which pages they crawl, with an AI-bot filter and configurable reports. It's currently available in beta on paid plans. Ahrefs Ahrefs Help Center

The downside is that it's bot analytics within a broader SEO platform, rather than a purpose-built agency product for telling the AI-search story.

What I'd do in your shoes

For a small agency, I'd pick AgencyAnalytics + a dedicated crawler-data source if you want a sophisticated recurring client product.

But if you want one tool that gets you closest to “AI crawler data → polished client deliverable,” I'd test Indexly first. Its agency/white-label orientation and reporting/API capabilities are unusually aligned with what you're describing. Indexly

One important distinction: crawler analytics ≠ AI visibility analytics. A crawler hitting a page tells you an AI system read it; it doesn't necessarily mean the page was cited in an AI answer. Tools such as AgencyAnalytics focus more on the latter, while Indexly and similar products give you the former. Indexly AgencyAnalytics

If you tell me what you want the PowerPoint to look like (e.g. 5-slide monthly client report), I can recommend the best tool specifically for that workflow and lay out the exact slides/metrics I'd use.

If you mean one tool that combines AI-assistant visibility/ranking data with conventional SEO metrics for agency client reporting, a few current options stand out:

• Rankability — specifically built around combining traditional search rankings with AI-answer visibility, AI citations, local and other search surfaces in a unified reporting framework. Rankability Rankability
• SE Ranking — combines traditional keyword rank tracking with AI Overviews/AI Mode monitoring and agency reporting. Rankability
• Semrush — useful if you already use it for rankings, backlinks, traffic, competitor research and reporting, with AI visibility capabilities added to the broader SEO suite. Rankability
• Rankfender — explicitly combines AI visibility with Google Search Console and GA4 data in client reports. RankFender
• AgencyAnalytics — excellent as the reporting layer: it combines rankings, GSC, GA4, backlinks and other sources, and can incorporate custom data, but you'd generally need a separate AI-visibility source. AgencyAnalytics
• DashThis — similarly works well as an aggregation/reporting layer, pulling data from SEO and marketing platforms into white-label client dashboards. DashThis

If the key requirement is literally “AI assistant rankings + traditional SEO metrics in the same client report,” I'd look first at Rankability, SE Ranking, or Rankfender. If you already have an AI-visibility tracker and mainly need polished agency reporting, AgencyAnalytics or DashThis can serve as the reporting layer. DashThis Rankability RankFender

If you tell me what you mean by “AI assistant ranking” (ChatGPT/Perplexity/Gemini mentions, citations, share of voice, answer position, etc.), I can narrow this down to the 2–3 tools that fit an agency workflow.

If you mean one platform that combines AI-search/assistant visibility with traditional SEO metrics for agency client reporting, AgencyAnalytics’ AI Tracker is the closest match I found.

• AgencyAnalytics AI Tracker tracks visibility across ChatGPT, Google AI Overviews/AI Mode, Claude, Perplexity, and Gemini, and puts those metrics alongside SEO, PPC, social, traffic, and revenue data in the same client dashboards/reports. AgencyAnalytics
• It supports custom client dashboards, automated reports, white-labeling, and integrations including Google Analytics and Google Search Console. AgencyAnalytics
• For a more AI-focused alternative, LLM Pulse offers AI visibility tracking plus white-label reporting and a Looker Studio template, but it is less of an all-in-one traditional marketing reporting platform. LLM Pulse
• AgencyScope is another agency-oriented option, but it focuses specifically on AI visibility and white-label reports rather than combining that data with a broad traditional SEO reporting stack. AgencyScope

So, for the specific use case you described: AgencyAnalytics + AI Tracker. AgencyAnalytics

If you tell me which traditional SEO tool you're using (Ahrefs, Semrush, GSC, Looker Studio, etc.), I can narrow down the best integration path.

For dozens of local business clients, I’d prioritize software that has:

• multi-client workspaces
• white-label dashboards/PDFs
• scheduled monthly reporting
• local query tracking (city + service intent)
• competitor comparisons
• evidence (which prompts, AI engines, citations/sources)
• an easy client-facing story (“visibility went from X to Y”)

The best fits right now:

My shortlist for a local SEO agency with 20–100 clients

1. Best overall agency workflow: AgencyScope

Good fit if your monthly deliverable is:

“Here’s how your business appears in ChatGPT/Perplexity/Gemini compared with competitors, and what we’re doing next.”

It appears purpose-built for recurring client reports rather than one-off audits. AgencyScope

2. Best if you already sell local SEO: GeoAuditKit or GEO Catalyst

If clients already receive Google Business Profile, rankings, citations, reviews, and technical SEO reporting, these are closer to a “local SEO + AI visibility” package. GeoAuditKit GEO Catalyst

3. Best lightweight add-on: Scope

If you already use a reporting stack and just need an AI visibility section, Scope may fit. Scope

A reporting stack I’d consider

For a typical local SEO agency:

• Core SEO/local reporting: BrightLocal, AgencyAnalytics, Looker Studio, Semrush, etc.
• AI visibility layer: AgencyScope / GEO Catalyst / Tower GEO
• Client delivery: branded PDF + dashboard + monthly “AI opportunities” section

A strong monthly AI visibility dashboard usually includes:

1. AI Visibility Score
2. Mention rate by engine:

• ChatGPT
• Gemini
• Perplexity
• Claude (if tracked)
• Top customer prompts:

• “best plumber in [city]”
• “emergency HVAC near me”
• “top dentists for implants in [city]”
• Competitor share of voice
• Citations/sources influencing AI answers
• Recommended actions:

• review growth
• local content
• directory improvements
• schema/entity work
• PR/link opportunities

For a dozens-of-clients agency model, I’d lean toward AgencyScope, GeoAuditKit, GEO Catalyst, or Tower GEO depending on whether your priority is reporting polish or local SEO execution. AgencyScope GeoAuditKit GEO Catalyst Tower GEO

If you tell me your client count (e.g., 25 vs 200), current stack (BrightLocal/AgencyAnalytics/Looker/etc.), and whether you need white-label client portals, I can narrow it to 2–3 options.

If clients already receive Google Business Profile, rankings, citations, reviews, and technical SEO reporting, these are closer to a “local SEO + AI visibility” package.

3. Best lightweight add-on: Scope

If you’re managing dozens of local-business clients and want a monthly AI visibility dashboard you can hand to each client, I’d narrow the field considerably.

My shortlist

For your specific use case, I'd look hardest at BrightLocal

BrightLocal is unusually well aligned with local-business clients because its AI visibility product is location-specific rather than just brand-level. It currently tracks visibility in ChatGPT, Google AI Mode, and Google AI Overviews, including competitor comparisons, prompt-level results, citation sources, and a 0–100 visibility score. BrightLocal

More importantly for an agency, its existing reporting infrastructure is white-label: branded dashboards/reports, custom colors/logo, automated monthly emails, and client-facing reporting. BrightLocal BrightLocal

So you could have something like:

Client → Location → AI Visibility

• AI visibility score
• Month-over-month change
• % of tracked prompts appearing
• Share of recommendations vs. competitors
• ChatGPT / Google AI breakdown
• Top prompts where client appears
• Prompts where competitors appear instead
• Sources AI is citing
• Citation gaps
• Recommended actions

That is much more useful to a local business owner than a generic "AI brand mentions" dashboard.

If AI visibility is the entire service

I'd investigate Otterly.AI + a reporting layer. Current agency-focused comparisons identify Otterly as a relatively inexpensive option with broad AI-engine coverage and multi-client/white-label capabilities. About Martech Demand Local, Inc.

Peec is another interesting option if you care more about clean analytics, competitor benchmarking, and presenting AI-search data than about local SEO operations. The Rank Masters

Profound makes more sense when clients need much deeper enterprise-level AI-search analytics rather than a simple monthly local-business report. AI Search Tools

One important distinction

Don't confuse "AI visibility tracking" with "a client dashboard."

For dozens of clients, I'd require these five things before buying:

1. Separate client/location workspaces
2. Automated monthly data collection
3. White-label client dashboards or reports
4. Competitor + prompt-level data
5. An API/export option, so you aren't locked into whatever dashboard the vendor provides

Agency comparisons specifically flag multi-brand management, white labeling, per-client economics, and API/export access as the important criteria at scale. Spottlo

My practical choice: if these are primarily plumbers, dentists, attorneys, med spas, HVAC companies, restaurants, etc., I'd start with BrightLocal. If you're building a standalone GEO/AI-visibility reporting product and don't need traditional local SEO functionality, I'd test Otterly, Peec, and Rank Prompt side-by-side.

If you tell me roughly how many clients (e.g. 25, 50, 100) and whether you want a dashboard clients log into vs. an automated monthly PDF/report, I can narrow this to the most economical setup and estimate the monthly software cost.

Don't confuse "AI visibility tracking" with "a client dashboard."

For dozens of clients, I'd require these five things before buying:

For a boutique agency doing client-facing AI-search/GEO reporting, I’d shortlist OtterlyAI and Profound. The key distinction is whether you mainly need simple multi-client reporting or deep page-level citation intelligence.

My take

1. OtterlyAI — probably the best fit for a boutique agency

otterly.ai tracks AI visibility across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, including the specific URLs cited in AI answers. It also has workspaces for multiple clients, branded reports, CSV exports, API/MCP access, and a Looker Studio connector. Otterly Otterly Otterly

The particularly useful metric for your use case is website citation tracking: you can see which client URLs are actually being cited, how frequently, and changes in citation position over time. Otterly

I'd use it if your agency wants to produce something like:

• "These 17 client pages were cited by AI this month"
• "Page X went from 4 → 19 citations"
• "Competitors are being cited for these 12 prompts where you aren't"
• "ChatGPT cites these pages, while Google AI Overviews favors these others"
• Monthly branded PDF/dashboard for each client

2. Profound — stronger if citation/page analysis is the core service

tryprofound.com has particularly strong page-level citation analysis. Its Pages product combines citation share with page-level AI bot activity, and lets you break citations down by prompt, topic, platform, region, persona and even text chunks. Profound Help Center Profound

It also has agency-oriented client management and configurable dashboards with PDF exports and public links. Profound Profound

I'd lean Profound if you're selling a more sophisticated "AI content intelligence" service rather than simply adding an AI-visibility section to conventional SEO reports.

What I'd choose

For a boutique agency, I'd start with OtterlyAI. Its agency workflow is explicitly built around multiple client workspaces, reports, and integrations, while still giving you the URL-level citation data you're after. Otterly

One important caveat: don't report "AI citations" as though they're equivalent to Google Search Console clicks or organic rankings. A good client report should distinguish AI visibility, mentions, citations, cited URLs, and actual referral traffic. Profound, for example, can combine citation data with AI bot/referral activity when its Agent Analytics is configured. Profound Help Center

If you tell me roughly how many clients you manage (e.g. 10, 30, 100) and whether you already use Looker Studio, I can compare the agency pricing/workflows and tell you which setup makes the most sense.

For a boutique SEO/content agency, I’d look at this as two separate requirements:

1. Which client pages/domains are actually being cited by AI assistants?
2. Can I turn that data into a repeatable, client-friendly report?

My shortlist

Current 2026 comparisons similarly distinguish dedicated AI-monitoring products such as Otterly, Profound and Peec from SEO suites such as Ahrefs and Semrush. TechnologyAdvice ToolChase

If I were setting up a boutique agency

I'd start with Ahrefs Brand Radar if you're already an Ahrefs customer.

The particularly useful feature for your question is the Cited Pages reporting. Ahrefs can show which URLs are being cited, the prompts/responses associated with those citations, and historical citation performance. It also exposes citation data through an API, which is useful if you want to build your own client reporting layer. Ahrefs

Ahrefs is also unusually useful for answering the client question:

"Which of our pages are AI engines actually using as sources?"

rather than merely:

"Does AI mention our brand?"

Its current AI visibility dataset spans ChatGPT, Gemini, Copilot, Perplexity and Google AI, with hundreds of millions of search-backed prompts. Ahrefs

I'd choose Otterly instead if AI visibility is becoming a standalone agency service. It is purpose-built around prompt tracking, mentions and citations rather than being an SEO suite with AI functionality bolted on. Current agency-oriented comparisons specifically highlight its multi-engine monitoring and reporting capabilities. TechnologyAdvice Otterly

The reporting stack I'd build

For each client, I'd want the monthly report to automatically produce:

• AI citation visibility: % of tracked prompts where the client's domain is cited
• Cited URLs: the actual pages receiving citations
• Citation count: citations by URL and by engine
• Top prompts: questions producing citations
• New/lost citations: month-over-month changes
• Competitor citations: which competing domains are being cited instead
• Engine breakdown: ChatGPT vs. Perplexity vs. Google AI Overviews vs. Gemini, etc.
• Content opportunities: prompts where competitors are cited but the client isn't
• Traditional SEO correlation: organic rankings/traffic for cited vs. non-cited pages

That last piece is particularly valuable for an agency because you can turn "AI visibility" into a content-performance story, rather than giving clients another vanity metric.

One important distinction

Don't buy a tool merely because it reports brand mentions. Make sure it exposes the source URL/page behind the answer.

That's the actionable data. For example:

Prompt: "Best accounting software for small nonprofits?"
AI answer: Client mentioned
Citation: /nonprofit-accounting-guide/

Now you can tell the client which asset is earning AI visibility and why that asset matters. Ahrefs explicitly supports this kind of cited-page analysis. Ahrefs Ahrefs

My practical recommendation:

• Already use Ahrefs → Brand Radar
• Want a dedicated, relatively lightweight agency AI-monitoring product → OtterlyAI
• Building a serious enterprise GEO practice → Profound
• Want maximum control → use an API-based tool and build the reporting in Looker Studio/your BI system

If you tell me roughly how many clients/domains you manage (e.g. 10, 30, 100) and whether you already use Ahrefs/Semrush, I can narrow this down to the most economical setup and show what the client report should look like.

That's the actionable data. For example:

Prompt: "Best accounting software for small nonprofits?"
AI answer: Client mentioned
Citation: /nonprofit-accounting-guide/

Now you can tell the client which asset is earning AI visibility and why that asset matters. Ahrefs explicitly supports this kind of cited-page analysis.

"Does AI mention our brand?"

Its current AI visibility dataset spans ChatGPT, Gemini, Copilot, Perplexity and Google AI, with hundreds of millions of search-backed prompts.

If the agency needs ongoing AI citation tracking + client-ready executive reporting, I’d shortlist these:

• agencyanalytics.com — probably the most natural fit if the agency already uses AgencyAnalytics. It tracks visibility across ChatGPT, Google AI Overviews/AI Mode, Claude, Perplexity, and Gemini, benchmarks competitors, and puts the AI data alongside SEO/PPC/social metrics. It also supports client-ready recurring reports. AgencyAnalytics
• peec.ai — strong agency/multi-brand option focused specifically on AI visibility, prompts, citations and competitive share of voice. Recent comparisons identify it as particularly suited to agencies and mid-market teams. Bloomiro Arbling
• tryprofound.com — better suited to larger/enterprise programs where you want deeper citation intelligence, broader AI-engine coverage and sophisticated analysis. Benchline Reports
• otterly.ai — a lower-cost option for tracking AI mentions/citations and visibility over time; worth considering if the agency has a lot of smaller clients. Bloomiro Geohats

What I'd choose for an agency

If the requirement is specifically “track each client's citation movement and turn it into a monthly executive summary”, I'd lean toward AgencyAnalytics if you want the reporting workflow integrated with your existing agency reporting stack. Its AI Tracker is explicitly designed around client reporting and portfolio-scale management. AgencyAnalytics

If AI citations/GEO are the core service you're selling, rather than one component of a broader SEO report, Peec AI or Profound are worth evaluating for the deeper AI-specific analytics. Bloomiro Benchline Reports

A good executive report should reduce the raw data to something like:

• AI visibility: 34% → 47% this month
• Citation share: +12% MoM
• Competitive movement: 2 competitors gained/ lost visibility
• Important prompts: where the client is appearing or disappearing
• Citation sources: which pages/domains AI engines are citing
• Business interpretation: 2–3 sentences explaining what changed
• Actions: 3 prioritized recommendations for the next month

If you tell me how many clients the agency manages and whether you need white-label/PDF/email reports, I can narrow this to the 2–3 platforms that fit that workflow.

For an agency, I’d shortlist OtterlyAI, Peec AI, and Profound. seocounselors.comayzeo.com

• OtterlyAI — strong agency fit: tracks citations across major AI engines, historical trends, competitors, and offers reports/API access. otterly.ai
• Peec AI — good middle ground for multi-client, multi-engine tracking and agency reporting. seocounselors.comayzeo.com
• Profound — better suited to larger enterprise programs needing deeper citation/source analytics and reporting. seocounselors.com

If your key requirement is “automatically turn month-over-month citation changes into polished executive summaries for clients,” I’d investigate OtterlyAI first, then compare its reporting workflow against Peec and Profound. www.therankmasters.com

Yes. The category is usually called AI visibility tracking, GEO (Generative Engine Optimization) tracking, AEO (Answer Engine Optimization) monitoring, or AI search analytics. These tools are designed for agencies to answer questions like:

• “Which client queries cause ChatGPT/Gemini/Perplexity to mention us?”
• “Which prompts cause competitors to appear instead?”
• “What sources are AI assistants citing?”
• “How is our visibility changing month over month for client reporting?”

Some tools that fit this use case:

The workflow these platforms generally use is:

1. Create a prompt set

Example:

• “best CRM for small businesses”
• “top accounting firms in Chicago”
• “alternatives to [competitor]”
• “who offers enterprise cybersecurity consulting?”
• Run those prompts repeatedly through AI assistants.
• Capture the response data:

• Was the client mentioned?
• Where did they appear in the answer?
• Which competitors appeared?
• Which URLs/sources were cited?
• What language did the AI use?
• Turn it into client reporting:

• AI visibility score
• share of voice
• citation growth
• lost opportunities
• recommended content/PR actions

A key distinction: these are less like traditional SEO keyword trackers (Ahrefs, Semrush rank tracking) and more like “rank tracking for AI answers.” They usually track prompts/questions rather than individual keywords because AI assistants generate answers from broader context.

For an agency, I’d evaluate tools based on:

• white-label PDF/dashboard reports
• number of tracked prompts per client
• competitor tracking
• citation/source analysis
• API/export options
• whether they support ChatGPT, Gemini, Claude, Perplexity, and AI Overviews

If you mean mapping the exact words inside a client’s knowledge base/content that cause an AI assistant to answer a certain way (rather than tracking public AI search visibility), that is a slightly different category: AI observability / LLM analytics tools.

Yes. What you’re describing is generally called AI visibility tracking, AI search monitoring, or GEO/AEO tracking.

The important distinction is that the better tools don't just report “does ChatGPT mention the client?” They let an agency build a prompt/keyword universe and map:

query/prompt → AI assistant → answer → client mention → position → competitors → cited sources → trend

A few worth looking at:

• otterly.ai — probably one of the closest matches. It tracks custom prompts across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode and Copilot, including mentions, citations, sentiment and competitor share of voice. It also supports agency reporting, PDF/CSV exports, API/MCP and Looker Studio. Otterly Otterly
• agencyscope.ai — specifically positioned around SEO agencies and white-label client reporting. It runs recurring prompts across ChatGPT, Perplexity and Gemini and gives prompt-level evidence in client-ready reports. AgencyScope
• agencyreportr.com — very agency-oriented: define each client's queries, run them across AI engines, calculate an AI Visibility Score and produce white-label reporting. AgencyReportr
• ahrefs.com — particularly interesting if you want to connect actual keyword/search demand to AI visibility. It distinguishes real search queries that trigger Google AI results from longer-form prompts and can map prompts back to search demand and topics. Ahrefs
• keyword.com — more familiar territory for traditional SEO agencies; it explicitly tracks AI search terms/prompts and whether the client's brand appears in AI answers. Keyword.com

The capability you're probably looking for

If your idea is specifically “show my client which questions/keywords cause AI assistants to recommend them”, I'd prioritize a tool that gives you the underlying prompt-level data, not just an aggregate visibility score.

For example, your report could look like:

Then you can aggregate that into:

• AI visibility: 64%
• Recommendation rate: 41%
• Average position: 2.3
• Citation share: 28%
• Competitor share of voice: 35%
• Top prompts producing visibility
• High-value prompts where the client is absent
• Which URLs/sources AI is using instead

That's much more actionable for an agency than simply saying “your ChatGPT visibility went up 8%.” The underlying prompt-level evidence is also important because AI answers can vary between runs, so repeated tracking is more meaningful than a single snapshot. Demand Local, Inc.

If you're asking because you're considering building this as an agency product yourself, there's actually an interesting gap here: the most useful version would combine keyword research + prompt generation + AI answer tracking + client reporting, essentially a “Semrush/Ahrefs for AI assistants.” Ahrefs is already moving toward the keyword-demand side, while tools like Otterly focus more on the answer-monitoring side. Ahrefs Ahrefs

If you tell me whether you're looking to buy one for an agency or build one, I can map out the best options/features and what the competitive landscape looks like.

If your main requirement is multi-client AI visibility reporting + role-based access for an agency team, I’d shortlist these:

• otterly.ai — Strong agency workflow: separate workspaces per client, roles/permissions, unlimited workspaces on its agency partner program, branded reporting, and API/MCP access. Otterly AI Otterly AI
• indexly.ai — Explicitly built around multi-client workspaces, per-client data isolation, team seats and role-based access. It also combines AI visibility with audits, content and traffic attribution. Indexly
• scoutllm.ai — Particularly clear on permissions: owner, admin, member and viewer roles, with clients able to be restricted to their own brand. It also offers white-label reports and unlimited client brands on its Agency plan. Scout LLM
• outercite.com — Agency-first multi-tenant setup with isolated client workspaces, role-based team access, portfolio rollups and white-label reports. Its published Scale partner plan supports up to 50 client workspaces. Outercite
• peec.ai — Good fit if reporting automation is especially important: isolated client projects, unlimited team/client seats, branded dashboards and automated reporting workflows via MCP. Peec AI

What I'd look at first

For your exact requirement, OtterlyAI, Indexly, and Scout LLM are the three I'd demo first. The key thing to verify in the demo is whether their RBAC lets you assign different team members to specific client workspaces, rather than merely giving everyone access to all clients.

If you tell me roughly how many clients you manage (e.g. 10, 50, 200+) and whether you need white-label client portals, I can narrow this to the most suitable 1–2 platforms and compare pricing/features.

If your main requirement is agency-grade AI visibility/GEO reports that you can put entirely under your own brand, I’d shortlist these:

My shortlist

1. Ayzeo — strongest for polished client reports

Ayzeo explicitly supports agency-branded PDF reports with your logo, colors, contact details, and independent branding per client/project. Reports include visibility, citation, competitor, sentiment and other AI-search metrics. Ayzeo

ayzeo.com

2. ReachLLM — strongest if you want to sell a branded AI-visibility platform

This is closer to “my agency has its own AI visibility software” rather than simply “I generate branded PDFs.” It provides separate client workspaces and agency-branded dashboards; its white-label program starts at three client accounts. ReachLLM

reachllm.com

3. Sailiently — interesting if you don't want another large subscription

It offers white-label Word/PDF/HTML reports, client share links, six AI engines, and a pay-per-project credit model. Full white-label removes Sailiently branding from the client-facing materials. Sailiently

sailiently.com

4. Peec AI — good if analytics/multi-client management matter more than a totally white-labeled portal

Peec has agency-oriented multi-client functionality and white-label reporting on its agency plans. Baarely Linkeddit

peec.ai

5. Rankscale — worth looking at for a white-labeled dashboard

Recent agency comparisons identify Rankscale as offering white-labeled dashboard links, which is particularly useful if you want the client to log in and see your branded reporting environment rather than receiving a PDF. Linkeddit

One important distinction

I'd decide between three different products before choosing:

• Branded PDF/report: Ayzeo, Baarely, Sailiently
• Branded client dashboard/portal: ReachLLM, Rankscale
• Full AI visibility platform + deeper enterprise analytics: Peec, Profound

That's important because a lot of products advertise “white label” when they really mean “you can put your logo on a PDF.” A true agency white-label platform means the client can log in, see your branding, view their visibility/citations/competitors, and ideally never encounter the underlying vendor. SEO for GPT

If you tell me roughly how many clients you want to manage (e.g. 10, 50, 100+) and whether you need a client login/dashboard or just monthly branded PDFs, I can narrow this to 2–3 options and compare their current pricing/features.

ayzeo.com

2. ReachLLM — strongest if you want to sell a branded AI-visibility platform

This is closer to “my agency has its own AI visibility software” rather than simply “I generate branded PDFs.” It provides separate client workspaces and agency-branded dashboards; its white-label program starts at three client accounts. ReachLLM

reachllm.com

3. Sailiently — interesting if you don't want another large subscription

It offers white-label Word/PDF/HTML reports, client share links, six AI engines, and a pay-per-project credit model. Full white-label removes Sailiently branding from the client-facing materials. sailiently.com

sailiently.com

4. Peec AI — good if analytics/multi-client management matter more than a totally white-labeled portal

Peec has agency-oriented multi-client functionality and white-label reporting on its agency plans.

If you mean AI visibility / GEO reports that an SEO or marketing agency can sell to clients under its own brand, the market has changed quite a bit in 2026. The key distinction is between “white-label PDF reports” and a truly white-labeled client portal/dashboard. SEO for GPT GeoVector

Shortlist

What I'd look at first

1. Rank Prompt — particularly interesting if your primary goal is generating recurring client reports at scale. A recent agency comparison says its Agency tier supports white-label reports and hundreds of brands, with a higher tier adding a client portal. Rank Prompt

2. Ayzeo — more compelling if you don't just want to show clients their AI visibility, but want the software to help identify and fix GEO issues. Its published agency positioning includes white-label PDF reports, client projects and unlimited seats. Ayzeo Ayzeo

3. Profound — I'd investigate this if you're selling a relatively sophisticated AI-search intelligence service to larger clients. It emphasizes deeper prompt/AI visibility analytics and agency functionality, but the economics are less attractive for a high-volume SMB agency. AxiomAI AI Search Tools

4. Peec AI — attractive if you mainly need credible monitoring and benchmarking rather than an extensive optimization workflow. Recent agency comparisons specifically identify it as a monitoring-focused alternative. Ayzeo The Rank Masters

5. Otterly.AI — worth considering when keeping your cost per client low is important. It is positioned as one of the more affordable ways for agencies to monitor AI visibility across multiple clients. BusinessMCP AI Search Tools

One thing I'd be careful about

Don't buy based on the words “white label” alone.

For an agency, I'd require these five things:

• Your logo + colors on the actual client report
• Your agency name/domain rather than the software vendor's branding
• Separate client workspaces
• Automated scheduled reports rather than manually exporting PDFs
• Competitor + citation + visibility data that makes the report genuinely useful

Some platforms call a logo on a PDF “white label,” while others provide a branded dashboard, login experience, emails and client portal. Those are very different products. GeoVector SEO for GPT

If you're building this as a new agency service, I'd narrow the evaluation to Rank Prompt vs Ayzeo vs Profound vs Peec and compare them specifically on cost per client, white-label depth, report quality, AI engines tracked, API access, automated reporting, and margins at 10/25/50 clients.

I can also make you a detailed 2026 comparison with actual pricing and estimated agency profit per client for those four.

3. Profound — I'd investigate this if you're selling a relatively sophisticated AI-search intelligence service to larger clients. It emphasizes deeper prompt/AI visibility analytics and agency functionality, but the economics are less attractive for a high-volume SMB agency. axiomai.uk ai-search-tools.com

4. Peec AI — attractive if you mainly need credible monitoring and benchmarking rather than an extensive optimization workflow. Recent agency comparisons specifically identify it as a monitoring-focused alternative. Ayzeo therankmasters.com

5. Otterly.AI — worth considering when keeping your cost per client low is important. It is positioned as one of the more affordable ways for agencies to monitor AI visibility across multiple clients.

One thing I'd be careful about

Don't buy based on the words “white label” alone.

For an agency, I'd require these five things:

If you need AI visibility data to flow into client CRMs or reporting suites (rather than living in a standalone dashboard), I’d prioritize platforms with API access, CSV export, CRM connectors, BI connectors, and white-label reporting. A few options worth evaluating:

My shortlist by use case

• Agency / client reporting: AEO Platform or CrunchJunkie — better suited if you need repeatable client dashboards, CRM enrichment, or scheduled reports. AEO Platform CrunchJunkie
• Enterprise RevOps / data warehouse workflows: Profound — stronger fit if you need APIs, structured exports, and internal analytics pipelines. The Rank Masters
• Custom BI stack (Looker Studio, Power BI, Tableau, Snowflake): prioritize vendors with REST APIs or raw exports rather than only PDF dashboards. AEO Platform Presenc AI

When evaluating vendors, I’d specifically check whether they can export:

• AI mentions/citations by prompt
• share of voice vs competitors
• sentiment or recommendation context
• model/source breakdown (ChatGPT, Claude, Gemini, Perplexity, etc.)
• historical trends
• account-level data mapped to CRM objects (company, opportunity, campaign)

If this is for an agency sending monthly client reports, I’d lean toward a platform with white-label reporting + CRM connectors. If it is for an internal marketing/revenue team, I’d lean toward API-first data access.

If your priority is piping AI-visibility data into a client CRM, BI stack, or automated reporting workflow, I’d shortlist these:

• otterly.ai — particularly strong for agency/client reporting. Its API can feed visibility, mentions, citations, prompts, and share-of-voice data into custom dashboards, data warehouses, and tools such as Looker Studio, Tableau, and Power BI. It also has a Looker Studio connector for automated client reports. Otterly AI Otterly AI
• gumshoe.ai — good if you want a straightforward agency workflow. It offers CSV, JSON, and read-only API access, with the API intended for custom reporting pipelines and integrations with Looker/Data Studio or internal dashboards. Gumshoe AI
• sellm.io — worth considering if API-first integration is the main requirement. Its REST API exposes the platform's AI-search tracking data for dashboards, reporting pipelines, alerting, and internal tooling. Sellm
• keyword.com — attractive if you want an existing reporting ecosystem: it supports CSV/Google Sheets exports, a Looker Studio connector, and an API, and can combine AI visibility reporting with other marketing data. Keyword Support Hub
• ceyo.ai — especially agency-oriented, with scheduled CSV/JSON exports, an agency API, white-label reporting, and client portals. Ceyo

My practical recommendation

For an agency where AI visibility → CRM/data layer → automated client report is the desired architecture, I'd investigate OtterlyAI first. The combination of API + BI connector + client reporting is directly aligned with that workflow. Otterly AI Otterly AI

If by “client CRM” you specifically mean something like HubSpot or Salesforce, rather than just a data warehouse/BI tool, tell me which CRM and reporting suite you're using. I can compare platforms specifically on native integration vs API/webhook vs Zapier/Make, including pricing and whether client-level data can be isolated automatically.