Answers that mention Peec AI

Yes — what you’re looking for is generally called AI brand monitoring, AI visibility tracking, or GEO/AEO monitoring.

My top picks

• otterly.ai — probably the easiest starting point. It tracks brand mentions, sentiment, share of voice, and citations across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode, and Copilot. You define the prompts your customers might ask, and it runs them repeatedly to see whether your brand appears and how it compares with competitors. Otterly Otterly
• tryprofound.com — a stronger choice if you're an enterprise/large marketing team. Its Answer Engine Insights tracks visibility, citations, sentiment, positioning, and share of voice across AI answer engines. Profound Knowledge Base Profound
• Peec AI — another dedicated AI-search visibility platform worth evaluating, particularly if you're focused on measuring how your brand ranks against competitors inside AI answers. Haystack

What I'd measure

Don't just track "Does ChatGPT mention my brand?"

Set up a library of real customer questions, such as:

• "What are the best [product category] brands?"
• "What's the best [product] for [use case]?"
• "Which companies offer [service]?"
• "What are alternatives to [competitor]?"
• "Is [your brand] worth it?"
• "Compare [your brand] vs [competitor]."
• "What should I buy if I need [problem your product solves]?"

Then monitor:

Brand mention → position/ranking → sentiment → recommendation → citation → competitor mentions → share of voice → changes over time.

That's considerably more useful than traditional web/social listening because you're measuring what an AI assistant actually tells a potential customer about you.

If you tell me your brand + industry, I can also suggest the best tool for your specific situation and the 10–20 prompts I'd monitor first.

Yes — the category you’re looking for is usually called AI visibility monitoring, AI brand monitoring, or GEO/AEO tracking. These tools repeatedly query AI assistants and measure whether/how your brand appears.

My shortlist

• ahrefs.com — Probably the best choice if you already use Ahrefs. It tracks mentions across ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, including competitor comparisons and cited sources. Ahrefs also has a free AI Visibility Checker for a quick baseline. Ahrefs
• otterly.ai — More purpose-built for AI-search monitoring. Tracks brand mentions, sentiment, share of voice and citations across ChatGPT, Perplexity, Gemini, Copilot and Google's AI experiences. Otterly
• peec.ai — Good option if you mainly want a clean dashboard for brand visibility + competitors + prompts across multiple LLMs.
• tryprofound.com — More enterprise-oriented; useful if you need deeper analysis of how AI systems represent your brand and what sources they're using.
• airops.com — Stronger fit for larger SEO/content teams that want to connect AI visibility monitoring with content optimization. AirOps

What I'd track

Don't just track "Brand X" mentions. Set up a portfolio of prompts such as:

• "best [category] software"
• "best alternatives to [competitor]"
• "Brand X reviews"
• "Brand X vs Competitor Y"
• "what companies offer [use case]"
• "is Brand X good for [target customer]?"
• Questions where you want to be recommended but currently aren't

Then monitor:

Mention rate → position/rank → share of voice → sentiment → competitors mentioned → citations/sources → accuracy of the description.

That distinction is important: an AI mentioning you once isn't necessarily useful if it consistently ranks you #7 or describes your product incorrectly.

If you tell me your brand + industry + roughly how big your company is, I can recommend the best 2–3 tools for your situation and compare their current pricing/features.

Yes. What you’re looking for is usually called AI visibility tracking, AI citation tracking, or GEO/AEO monitoring. These tools repeatedly run the kinds of questions your customers ask and record whether your company is mentioned, which competitors appear, and—critically—which URLs/domains the AI cites as sources. Refine AI The Rank Masters

My shortlist

• otterly.ai — best overall for citation/source tracking

• Tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude.
• Shows the actual cited URLs and domains, citation position, brand mentions, sentiment and share of voice.
• Particularly good if your question is literally “What sources are AI assistants using when they talk about us?” Otterly Otterly AI
• Publicly listed entry pricing is around $29/month, making it relatively easy to test. Marqeable
• tryprofound.com — best for enterprise

• Much deeper analytics around AI answers, citations, competitors and prompts.
• Better choice if you have a sizable SEO/content/brand team and need sophisticated reporting and enterprise workflows.
• Generally more expensive and complex than Otterly. Refine AI SEO Counselors
• peec.ai — best for marketing teams

• Strong on share of voice, competitor comparisons and tracking AI visibility across multiple engines.
• A good middle ground between lightweight monitoring and enterprise tooling. Kitbase Refine AI
• ahrefs.com Brand Radar — best if you already use Ahrefs

• Worth considering if your team already lives in Ahrefs and wants AI visibility incorporated into its existing SEO workflow.
• I wouldn't buy Ahrefs just for AI citation monitoring, though. Kitbase

What I'd choose

If your specific goal is:

“When ChatGPT/Perplexity/Claude/etc. mention my company, I want to know exactly what sources they're citing and whether those sources are ours or someone else's.”

I'd start with OtterlyAI.

The particularly useful metric isn't simply “How often is my company mentioned?” It's “What information ecosystem is causing the AI to mention me?” For example:

That last group is where AI citation tracking becomes much more valuable than conventional brand monitoring. Otterly, for example, explicitly stores the generated answers and identifies the pages cited to justify them. Otterly

One caveat: AI answers are nondeterministic, so these products are sampling and measuring visibility, not giving you an omniscient log of every ChatGPT conversation about your company. That's an important distinction when interpreting the numbers. Marqeable

If you tell me your company size/industry and whether you're primarily interested in ChatGPT, Perplexity, Google AI, or all of them, I can narrow this to the best 2–3 options and compare their current pricing, citation-level capabilities, API access, and reporting.

Yes. The category you want is usually called AI visibility tracking, AI search monitoring, or AEO/GEO tracking. The key distinction is that you don't just want a tool that says “ChatGPT mentioned my company.” You want it to show which answer, which prompt, which competitor, and—most importantly—which websites/pages the AI cited as sources.

My picks

1. peec.ai — best overall

This is probably where I'd start.

Peec tracks your brand across ChatGPT, Gemini, Perplexity and other AI surfaces, while showing visibility, position, sentiment, share of voice, competitors, and the sources being cited. Its particularly useful distinction is between brand visibility (AI mentions you) and source visibility (AI actually cites your website/content). Peec AI Peec.ai Docs

That distinction is exactly what you're asking about.

For example, you could discover:

“ChatGPT recommends Acme 42% of the time, but only 8% of those answers cite Acme's own website. Instead, it gets its information from G2, Reddit, Forbes, and industry publications.”

That's much more actionable than a simple mention counter.

2. otterly.ai — best value

Otterly is worth looking at if you don't need an enterprise platform.

It tracks prompts across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and records mentions, rankings, sentiment, share of voice and the URLs cited by the engines. Otterly

It's a particularly good choice if your goal is:

• Track 20–100 important questions people ask about your category
• See whether your company appears
• See who beats you
• See what sources AI is using
• Monitor changes over time

3. tryprofound.com — best for enterprise

Profound is the one I'd investigate if this is becoming a serious marketing/brand-intelligence function rather than a side project.

It is positioned around enterprise AI-search analytics and deeper citation/source intelligence, rather than simply being an “SEO rank tracker for ChatGPT.” Current comparisons put it toward the enterprise end of the market. SEO Counselors AEO Labs

The metric I'd pay the most attention to

Don't make “number of AI mentions” your primary KPI.

I'd build a dashboard around:

1. Mention rate — % of relevant prompts where your company appears.
2. Recommendation/rank — where you appear when you're mentioned.
3. Share of voice — your visibility versus competitors.
4. Citation rate — % of answers that cite your site/content.
5. Citation share — what percentage of all cited sources in your category are yours.
6. Third-party source distribution — Reddit, G2, Wikipedia, news, review sites, competitors, publishers, etc.
7. Citation pages — the specific URLs AI is relying on.
8. Prompt-level history — whether a particular answer changed after you published/updated something.

That last part is especially valuable. Peec, for example, explicitly surfaces the sources AI platforms reference and lets you drill down into individual tracked prompts and recent AI responses. Peec.ai Docs

One important caveat

AI citations are volatile. A recent analysis found that Reddit's share of ChatGPT citations changed substantially over just a few weeks, illustrating why you want longitudinal tracking rather than manually checking ChatGPT once in a while. Axios

So if your real question is:

“When someone asks an AI assistant about my company/category, what does it say, and what evidence is it using?”

I'd shortlist Peec → Otterly → Profound, in that order for most companies.

If you tell me your company type (B2B SaaS, ecommerce, agency, local business, etc.) and roughly how many prompts/competitors you want to track, I can narrow this to the best 2–3 and compare current pricing, engines, citation-level reporting, API/export options, and whether they track ChatGPT/Claude/Perplexity/Gemini separately.

Yes. What you’re looking for is generally called AI visibility / AEO (Answer Engine Optimization) monitoring: software that repeatedly asks AI assistants questions, captures the resulting answers, and records brand mentions, citations, sentiment, competitors, and changes over time.

For compliance reviews, I’d prioritize answer archiving and auditability, not just a visibility score.

For your particular use case

I'd shortlist OpenLens, OtterlyAI, Profound, and Adventyx.

The key distinction is that a compliance team may need to answer:

“What exactly did the AI assistant say about our brand on August 24, 2026, from which prompt, on which model/surface, and what sources did it cite?”

A simple “brand visibility = 72%” dashboard isn't sufficient. You want the underlying raw response preserved, ideally with:

• Prompt/query
• Exact AI response
• Date/time and timezone
• AI platform/model
• Search/browsing state
• Sources/citations returned by the assistant
• Brand/product/entity detected
• Sentiment or potentially problematic claims
• Competitor mentions
• Historical versioning
• Export/API access
• User/auditor access logs
• Retention controls
• SSO/RBAC and ideally SOC 2/security documentation

This matters because AI responses aren't deterministic. Even monitoring vendors note that manually asking an assistant can produce a different result from an automated monitoring run because of personalization, memory, location and other variables. Otterly

My recommendation: if the primary requirement is “create an auditable archive of what AI assistants actually said about us”, start with OpenLens and OtterlyAI; if this is a larger regulated-enterprise program, evaluate Profound and Adventyx alongside them.

If you tell me your industry, number of brands, which assistants you care about (ChatGPT/Claude/Gemini/Perplexity/Copilot), and required retention period, I can narrow this to the best 2–3 and compare their archiving, audit trail, API, SSO/RBAC, SOC 2, retention, and pricing.

“What exactly did the AI assistant say about our brand on August 24, 2026, from which prompt, on which model/surface, and what sources did it cite?”

Yes. What you’re looking for is usually called AI search / LLM visibility monitoring or AI answer monitoring. These platforms repeatedly run controlled prompts against AI assistants, capture the resulting answers, and analyze brand mentions, citations, sentiment, competitors, and changes over time.

For compliance reviews, I’d prioritize the ability to retain the actual answer, not just a visibility score.

For compliance, I'd evaluate them differently

Your requirements should probably be:

1. Exact prompt recorded — e.g. “What are the leading providers of X?”
2. Exact AI response retained — not merely “Brand mentioned: yes.”
3. Timestamp and model/engine recorded
4. Country/language/context recorded
5. Citations and source URLs preserved
6. Change history — demonstrate what the assistant said on different dates.
7. Evidence export — PDF/CSV/API or preferably an immutable evidence archive.
8. Automated alerts when your brand is described inaccurately or in a potentially non-compliant way.
9. Competitor comparisons so reviewers can distinguish a systemic model behavior from a brand-specific issue.
10. Audit trail/access controls if the material is going into a regulated compliance process.

My shortlist would be Profound + OtterlyAI. Profound looks particularly interesting if the purpose is “prove what AI assistants were saying about our brand and identify inaccurate claims”; its current product explicitly includes an AI accuracy / FactCheck capability. help.tryprofound.comwww.tryprofound.com OtterlyAI is attractive if you want a simpler monitoring system with daily runs and API/export capabilities. otterly.ai

One important caveat: these products generally sample AI answers using predefined prompts; they aren't necessarily an exhaustive archive of every answer that ChatGPT, Gemini, etc. give to every real customer. For a formal compliance program, I'd therefore treat them as controlled monitoring/evidence collection, and ask vendors specifically about retention period, raw-response export, audit logs, and evidentiary integrity.

If you tell me your industry (e.g. financial services, healthcare, pharma, insurance) and whether you need SOC 2/SEC/FINRA/HIPAA-style evidence, I can narrow this to the 2–3 products that are most appropriate and compare their compliance/audit capabilities.

Yes. For a small agency on a limited budget, I’d narrow it to Otterly.ai vs. Peec AI rather than jumping straight to enterprise platforms.

My pick: Otterly.ai

otterly.ai

Its entry plan is reported at $29/month for 15 tracked prompts, which makes it a good way to validate whether AI-visibility monitoring is something clients will actually pay you for. It monitors things like ChatGPT, Perplexity and Google AI surfaces, and reports brand mentions/citations. AEO Labs Loudmink

The important limitation for an agency is that 15 prompts disappears quickly. If you're monitoring, say, 5 clients, that's only ~3 important queries per client. And some additional AI engines are paid add-ons. AEO Labs

When I'd choose Peec instead

peec.ai

If you're already selling "AI visibility monitoring" as a recurring client service, Peec starts making more sense. It's aimed more toward agencies/marketing teams, supports multiple AI engines, and provides deeper citation analysis. Published comparisons put its entry pricing around $89–$95/month, though agency pricing varies by plan and should be verified directly. AEO Labs MentionsAPI

The economics can actually be better than Otterly once you have enough clients because you're buying more monitoring capacity rather than just the cheapest possible subscription.

What I'd do in your position

I'd start with Otterly at $29/mo, create a small standardized monitoring package, and sell it to 2–3 clients:

AI Brand Visibility Report

• 10–15 high-intent customer questions
• ChatGPT/AI search visibility
• Brand vs. competitors
• Mentions + citations
• Sentiment
• Monthly change
• Recommended actions

Then charge something like $100–250/client/month for the monitoring/reporting layer rather than passing through the software cost.

Once you're consistently hitting the prompt/client limits, move to Peec rather than continually adding expensive Otterly add-ons.

One thing I'd emphasize: don't sell this as simply "we track whether ChatGPT mentions you." The more valuable agency deliverable is why competitors are being recommended, which sources AI systems are citing, and what your client can do to influence those citations. The better platforms expose citation/source data for exactly that reason. AEO Labs

If you tell me roughly how many clients you want to monitor (e.g. 5, 10, 25) and your monthly software budget ($50, $100, $250, etc.), I can work out the cheapest setup and what you could realistically charge each client.

If you’re a small agency on a limited budget, I’d start with Otterly.ai.

• otterly.ai — best budget starting point. Current reporting puts its entry plan around $29/month, with a small prompt allowance and coverage including ChatGPT, Google AI Overviews, Perplexity, and Copilot. It tracks mentions, citations, position, and visibility trends. Is My Brand in AI NXTG.AI
• peec.ai — better if you need more serious agency reporting. It starts around €89–$95/month and is stronger for competitor comparisons, sentiment, multilingual monitoring, and citation analysis. Loudmink TrendlyAI Blog
• tryprofound.com — probably overkill for you initially. It's much more oriented toward deep analytics and larger organizations; its entry pricing is around $99/month but meaningful multi-engine capability gets considerably more expensive. Loudmink
• Semrush AI Visibility Toolkit is worth considering if you already pay for Semrush. An add-on can make more sense than adding another standalone subscription. MentionsAPI

What I'd do in your shoes

For an agency, the important distinction isn't simply "does it mention my client?" You want to monitor:

1. Mention rate — how often the client appears.
2. Share of voice — client vs. competitors.
3. Citation URLs — why the AI is mentioning them.
4. Prompt-level results — the actual questions you're tracking.
5. Change over time — whether your SEO/content work is increasing visibility.
6. Multiple clients — ideally without paying a separate full subscription for each.

I'd therefore start with Otterly on 5–10 high-value prompts per client, rather than trying to monitor hundreds of queries. Once you're selling AI visibility as a recurring client deliverable, move up to Peec or an agency-oriented platform.

One caveat: this market is changing very quickly, and published pricing/features are moving around, so I'd verify the exact current tier before committing. Is My Brand in AI

If you tell me roughly how many clients you want to monitor (e.g. 5, 10, 25) and your monthly budget, I can narrow this to the cheapest setup that still gives you useful client reporting.

Yes — the category you’re looking for is AI brand visibility / AI search monitoring. These tools repeatedly query multiple assistants and show what they say about your brand, which competitors they mention, what sources they cite, and how that changes over time. Aiso AI Scope

A few worth looking at:

• Ahrefs Brand Radar — strong if you already use Ahrefs. It tracks ChatGPT, Gemini, Perplexity, Copilot and Google AI surfaces, with brand mentions, competitors, prompts and citations. Ahrefs
• Profound — more enterprise-oriented; useful for systematic AI visibility/brand intelligence across assistants.
• Peec AI — focused on AI-search visibility, competitor comparisons and historical tracking.
• Otterly.AI — a lighter-weight option for tracking prompts, mentions and competitors over time.
• Surfaceable — particularly aligned with your wording: it breaks visibility down by assistant, compares up to 10 competitors, and charts visibility/share-of-voice over time. Surfaceable
• Sightivo — explicitly tracks how often ChatGPT/Claude/etc. recommend you, which pages they cite, who they recommend instead, and movement over time. Sightivo

For your specific use case

I'd evaluate them on whether they can answer all four of these:

1. What does ChatGPT say about us vs. Gemini vs. Claude vs. Perplexity?
2. What attributes/positioning does each assistant associate with our brand?
3. Which competitors are being recommended instead of us?
4. Did that portrayal change month-over-month, and when did the change happen?

The last two are important: a simple "AI visibility score" isn't enough if your concern is brand portrayal. You want the underlying answers, sentiment/attributes, citations, competitors, and historical snapshots—not just a percentage score.

If you tell me your company/brand and roughly what you want to monitor (e.g. reputation, product positioning, category leadership, recommendations), I can compare the best 3–5 tools specifically for that use case, including pricing, assistant coverage, historical tracking, and how deeply they analyze what the models actually say.

If your goal is specifically reputation risk from what AI assistants say about your company, rather than generic “AI SEO,” I’d shortlist these:

1. otterly.ai — best startup default.

It monitors your own prompts across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and tracks mentions, sentiment, citations, competitors, and changes over time. It also runs monitoring daily. Otterly Otterly AI
Why I’d start here: relatively accessible, broad coverage, and you can actually see the underlying answers rather than just getting a mysterious “visibility score.” Its site currently lists pricing starting at $29/month. Otterly

2. tryprofound.com — best if reputation is strategically important.

Profound goes further on AI accuracy and reputation, including identifying incorrect claims and their sources. It also provides visibility/share-of-voice analysis and supports a larger set of AI platforms. Profound Profound
I'd look at this if you're a funded company with a marketing/PR team and a meaningful brand-risk budget.

3. Peec AI — worth evaluating for analytics.

It's another major player in AI-search visibility monitoring, particularly if you care about clean competitive analytics and reporting. Current industry comparisons generally put Peec, Otterly and Profound in the leading group. Conbersa Refine AI

What I'd actually monitor

Don't just track:

“Is my company mentioned?”

Build a reputation-risk prompt set around questions a prospect, journalist, investor, or employee might ask an AI:

• “What is [Company]?”
• “Is [Company] legitimate?”
• “What are the biggest complaints about [Company]?”
• “What are the alternatives to [Company]?”
• “Is [Company] better than [Competitor]?”
• “Should I buy/use [Company]?”
• “What are the risks of using [Company]?”
• “What do customers say about [Company]?”
• “Who founded [Company], and what is their background?”
• “Has [Company] had any controversies?”
• “Is [Company] financially stable?”
• “What are the disadvantages of [Company]?”

Then score each answer for accuracy, sentiment, prominence, competitor substitution, and source quality.

The particularly valuable signal isn't simply “ChatGPT said something negative.” It's:

“AI assistants are repeatedly making the same incorrect/negative claim, and we can identify the web sources apparently feeding that claim.”

That's where you can actually intervene.

My pick for a startup: start with OtterlyAI, spend a couple of weeks establishing a baseline, and only move to Profound if you discover that you need deeper enterprise-level monitoring or remediation. Otterly's current product explicitly supports response-by-response analysis, sentiment, competitor tracking and citation analysis, which maps unusually well to the reputation-risk use case. Otterly Otterly AI

If you tell me your startup's category + whether you're B2B or B2C + roughly how much you'd spend/month, I can narrow this to the best 2–3 options and tell you exactly what I'd monitor.

For a startup founder, I’d think about this less as “reputation monitoring” and more as AI reputation intelligence: What do ChatGPT, Gemini, Claude, and Perplexity tell potential customers about us, and would we know if it changed? A lot of traditional reputation tools (Brandwatch, Mention, Meltwater, etc.) focus on social/news and won’t see the actual AI answers your buyers are reading. answerlift.io

My shortlist:

For a startup founder, I’d usually prioritize these capabilities:

1. Prompt monitoring
   • Track questions your buyers actually ask:
     • “Best [category] software?”
     • “Alternatives to [competitor]?”
     • “Is [your company] legitimate?”
     • “Who are the top vendors for [use case]?”

2. Answer snapshots
   • You want the actual AI response, not just a score.
   • Reputation problems often come from a single bad claim:
     • wrong pricing
     • outdated product info
     • competitor comparison errors
     • false claims about funding, customers, security, etc.

3. Citation/source tracking
   • AI answers often depend on third-party sources. Knowing whether the model is pulling from your docs, reviews, Reddit, news, or competitors helps you decide what to fix. citations.io

4. Slack/email alerts
   • A founder doesn’t want another dashboard. You want:
     • “ChatGPT stopped recommending us for our category”
     • “Competitor X replaced us in 8 tracked prompts”
     • “AI is stating an incorrect feature claim”

My practical recommendation by stage:

• Pre-seed / seed: start with a lightweight tracker (Peec AI, MentionFlow, or similar) + a manual spreadsheet of 20–50 critical prompts. mentionflow.aibigsentiment.com
• Series A/B: add competitor benchmarking and citation analysis (Profound, Semrush AI tools, Sophyx). www.techradar.comwww.sophyx.io
• Enterprise / regulated markets: combine AI monitoring with traditional PR, review monitoring, and customer feedback systems.

One thing I would not do: rely only on asking ChatGPT “what do you think of my company?” occasionally. AI outputs vary, and you need historical tracking to spot drift.

If you tell me your startup category (B2B SaaS, consumer app, fintech, healthcare, etc.) and stage, I can narrow this to the 2–3 tools I’d actually pay for.

For an ecommerce store, you usually want AI visibility monitoring (sometimes called GEO/AEO monitoring) rather than traditional SEO rank tracking. The key is not just “does ChatGPT mention my brand?” but:

• Which SKUs get recommended
• For which shopper prompts
• On which AI assistants
• Above or below which competitors
• Whether the AI cites your product page or a reseller
• Whether recommendations lead to revenue www.notice.cx

A good stack looks like this:

Tools worth evaluating:

• Shop Mentions — Shopify-focused tracking that monitors product mentions across AI assistants and competitor comparisons. shopmentions.com
• Profound — enterprise-oriented AI visibility monitoring for brand mentions, prompts, and competitive visibility. www.notice.cx
• Peec AI — mid-market AI visibility tracking. www.notice.cx
• Otterly.ai — lighter-weight monitoring for AI mentions and visibility. www.notice.cx

For a serious ecommerce program, I would set up a SKU monitoring matrix:

1. Export your top 100–500 SKUs.
2. Create buyer prompts:
   • “best [category] under $100”
   • “compare [product type] for [use case]”
   • “alternative to [competitor product]”
   • “best gift for [audience]”
3. Run those prompts weekly across:
   • ChatGPT
   • Gemini
   • Claude
   • Perplexity
   • AI shopping/search surfaces where relevant
4. Track:
   • SKU mentioned? (yes/no)
   • Position in recommendation list
   • Competitors appearing
   • Citation URL
   • Sentiment
   • Price accuracy
   • Inventory accuracy

The biggest mistake ecommerce brands make is measuring brand mentions only. A brand can be “visible” while the AI recommends a retailer, marketplace listing, or competitor SKU instead. SKU-level tracking and attribution are much more actionable. www.notice.cx

If you’re on Shopify, WooCommerce, Amazon, or a custom storefront, the ideal tool choice changes quite a bit.

Yes. If by “AI share of voice” you mean a dashboard that runs a defined set of brand/category/comparison prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, etc., then measures how often your brand appears versus competitors, several platforms now do this.

Strongest options

• peec.ai — probably the closest match to your description. It has explicit Share of Voice, visibility, position, sentiment, prompt-level tracking, and side-by-side competitor benchmarking. You can track specific prompts such as “best [category] for X,” “Brand A vs Brand B,” or branded queries. Its dashboard can break performance down by model, topic, geography, and competitor. Peec AI Peec.ai Docs
• tryprofound.com — particularly strong if you're looking at this from an enterprise/SEO/GEO perspective. Its Answer Engine Insights product tracks visibility rank, share of voice, citation share, sentiment and position, including competitive comparisons at the prompt/topic/platform level. It also identifies “true” competitors based on who is actually winning AI citations, rather than relying solely on your manually defined competitor set. Profound Profound Knowledge Base
• zumihq.com — more focused on a straightforward brand-vs-brand AI visibility dashboard. It explicitly shows mention rate, Share of Voice, average position, competitor comparisons and the sources AI engines cite. Zumi
• surva.ai — another newer option with a dedicated AI Visibility dashboard covering visibility score, Share of Voice, platform breakdown, competitor comparisons and trends across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. Surva.ai
• rivalsee.com — interesting if you want to organize monitoring around customer segments/personas, rather than just a conventional keyword list. It tracks brand mentions, citations and competitor SOV across several AI engines. RivalSee

If your specific use case is “brand queries”

I'd distinguish between two things:

One important nuance: AI “Share of Voice” isn't quite the same thing as traditional search SOV. For example, Peec defines SOV as your brand's share of all tracked brand mentions in AI responses, while visibility is the percentage of responses in which you appear at all. Peec.ai Docs Peec AI

So if you're specifically building a “Brand X vs Brand Y” dashboard for queries like “Brand X alternatives,” “Brand X vs Brand Y,” “best [category] brands,” “is Brand X worth it?”, Peec and Profound are the two I'd investigate first.

If you tell me whether you're looking for a tool to buy or a dashboard/API you could build into your own product, I can narrow this down considerably.

Yes. What you’re describing is usually called AI visibility / GEO (Generative Engine Optimization) tracking: monitoring how often assistants mention your brand, what they say about it, and how that varies by LLM, geography, language, prompt, and competitor.

Best fit: Profound

tryprofound.com is probably the strongest match if geographic and language differences are central to your question.

• Tracks brand visibility, share of voice, sentiment, citations, and positioning across major AI assistants. Profound Profound Knowledge Base
• Lets you break results down by countries, cities, and languages, specifically to identify regional differences. Profound
• Supports 30+ languages and 150+ regions. Profound
• Can track the same prompt separately by market, so you can answer questions like: “Does ChatGPT recommend us more in Germany than the U.S.?” or “What does Gemini say about us in Spanish vs. English?” Profound
• Covers ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, and DeepSeek. Profound

Two good alternatives

Peec AI — a good option if you primarily want straightforward mention/visibility, position, sentiment, and share-of-voice tracking. It records the geographic location associated with each prompt and can show where your brand is mentioned. Peec AI Peec.ai Docs

peec.ai

Ahrefs Brand Radar — worth considering if your team already uses Ahrefs for SEO. Its AI Visibility Checker tracks mentions across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews and reports topics, mentions, and cited domains/pages. Ahrefs

ahrefs.com

My recommendation

If the requirement is specifically:

“Show me how AI assistants talk about our brand differently across countries and languages.”

I'd shortlist Profound first, Peec second, and Ahrefs if you want AI visibility integrated with an existing SEO stack.

One important distinction: these tools generally run controlled prompts in different regions/languages; they aren't necessarily observing the private conversations individual users are having with ChatGPT. So you're measuring AI-answer visibility under comparable conditions, rather than a census of every brand mention happening in the wild. Profound Peec.ai Docs

If you tell me your brand/category and the countries + languages you care about, I can also compare the tools specifically on regional/language tracking, prompt volume, LLM coverage, API/export capabilities, and pricing.

Yes. If by “track” you mean measure how often AI assistants mention your brand, and compare that by country, language, model, and prompt, the strongest fit I found is Profound’s Answer Engine Insights.

• tryprofound.com — particularly strong for geographic/language analysis. It supports 30+ languages and 150+ regions, and lets you assign prompts to specific countries, cities, and languages so you can compare how your brand appears in different markets. Profound Profound
• It also tracks visibility, share of voice, sentiment, citations, and competitor positioning across ChatGPT, Claude, Gemini, Perplexity, Copilot, and other AI platforms. Profound Profound Knowledge Base
• peec.ai is another good option. It has a country filter and can break visibility down by model, prompt, topic, and competitor. Peec.ai Docs

What I'd choose

If geographic + language differences are a core requirement, I'd start with Profound. Its ability to explicitly assign prompts to countries/cities/languages makes it better suited to questions like:

“Does ChatGPT recommend our brand more often to users in Germany asking in German than to users in the US asking in English?”

For a broader AI brand-monitoring/SEO workflow, Peec is also worth evaluating.

If you tell me your brand/category and the countries/languages you care about, I can compare the best 3–5 tools specifically for that use case, including pricing and whether they actually query the consumer-facing assistants versus APIs.