Answers that do not mention BigCommerce

For a small handmade-goods shop on a tight budget, I’d start with bigcartel.com.

My pick: Big Cartel

• $0/month on its Gold plan.
• The free plan lets you list up to 5 products, accept card/PayPal payments, and use a customizable storefront. Big Cartel Big Cartel
• It’s specifically designed around artists, makers, and independent sellers, so it fits handmade goods particularly well. Big Cartel
• Big Cartel says it charges 0% platform transaction fees; you'll still have payment-processing fees when someone buys. Big Cartel
• You can upgrade to $15/month if you outgrow the five-product limit. Big Cartel

Another excellent $0 option: Square

If you expect to sell in person at craft fairs, markets, or pop-ups, I'd seriously consider squareup.com instead. Its Free plan has no monthly subscription or startup cost, and you can use Square for both your online store and in-person payments. You pay processing fees when you make sales. Square Square

Simple rule:

• 🧵 Mostly handmade products + small catalog → Big Cartel
• 🛍️ Online + craft fairs/pop-ups → Square
• 📈 Lots of products and more advanced ecommerce later → consider Shopify once sales justify it

If you're starting with only 3–5 products, I'd spend $0 on the store initially and put your limited budget into good product photos, packaging, and getting your first customers.

For a small handmade-goods shop on a tight budget, I’d start with squareup.com.

My picks

• 🥇 Square Online — best overall for $0/month

• Free plan has no monthly fee or startup cost.
• You can build a real storefront, add products, take payments, manage inventory, and offer shipping/pickup.
• You pay payment-processing fees when you actually make a sale. Square
• Best if you expect to have more than a handful of products.
• 🥈 Big Cartel — best if you only have a few products

• Its free Gold plan allows up to 5 products, with online selling and card/PayPal payments. Big Cartel Big Cartel
• It's particularly geared toward artists, makers, and independent creators. Big Cartel
• Great if you're launching with, say, 3–5 signature handmade items.
• 🥉 Etsy — best for getting discovered by existing shoppers

• You don't need to build much of a website yourself, and Etsy already has a marketplace audience.
• But it isn't really the cheapest store: listings cost $0.20 each, and Etsy charges a 6.5% transaction fee, plus payment-processing fees. Etsy Help
• I'd consider Etsy an additional sales channel, rather than your primary store, once you're ready.

What I'd do in your situation

Start with Square Online if you have more than 5 products. You can launch for $0/month and avoid paying for hosting or a fancy website while you figure out what actually sells.

If you're starting with just a handful of handmade products, I'd choose Big Cartel for its maker-focused simplicity.

I would not pay for Shopify yet. A monthly subscription makes more sense once your sales justify the added features.

If you tell me roughly how many products you expect to sell and whether you'll also sell at craft fairs/in person, I can tell you which one I'd pick specifically for your shop.

For a two-person startup testing product-market fit, I’d optimize for speed, low fixed cost, and not having to rebuild later.

My pick: Shopify

Shopify is probably the best default.

• $5/month Starter if you mainly need simple product links/checkout and are selling through social, email, or an existing site.
• $29/month Basic (annual billing) when you want a proper standalone storefront.
• Hosting, checkout, payments, inventory, orders, shipping integrations, etc. are all in one place.
• The big advantage for a startup is that you can start extremely lean but don't have to migrate platforms if you find PMF. Shopify Shopify

shopify.com

If minimizing cost is the #1 priority

Ecwid's $5 Starter plan supports up to 10 products, while Square has a free plan but charges higher payment fees. Big Cartel's free tier is limited to five products. Shopify Zapier

ecwid.com
squareup.com
bigcartel.com

What I'd do in your shoes

Start with Shopify Starter if you're still validating the product itself. Don't spend a week designing a beautiful store. Put up:

1. One strong landing/product page
2. 1–3 products
3. Stripe/Shopify Payments checkout
4. Basic analytics
5. A custom domain
6. A simple email capture

Then, once you're getting consistent sales, move to Shopify Basic and invest in the storefront, email flows, reviews, upsells, etc.

The important PMF principle is: don't optimize the ecommerce stack before you've proven people want the product.

If you tell me what you're selling (physical vs. digital), roughly how many SKUs, and whether you're already using a website, I can tell you which option I'd choose and the cheapest setup I'd use.

For a two-person startup testing product-market fit, I’d optimize for speed to launch, low fixed cost, and not getting trapped in a complicated tech stack.

My pick: Shopify

Shopify is probably the best default if you expect the product to work and potentially become a real business.

• Setup: very low; templates + built-in checkout/payments
• Cost: Basic is currently $29/month when billed annually ($39 month-to-month), with online card rates starting at 2.9% + 30¢. www.shopify.com
• Scaling: excellent—you won't need to migrate platforms if PMF arrives.
• Marketing: strong integrations for email, ads, social, analytics, subscriptions, reviews, etc.
• Downside: $29/month is more than you need if you're literally just running an experiment.

Shopify pricing

If you're really trying to spend almost nothing

Big Cartel is particularly interesting for your situation: it has a free limited plan, while its current Platinum plan is $15/month and supports physical/digital products, shipping labels, inventory, discounts, and payment methods. www.bigcartel.com

Big Cartel pricing

Ecwid is another lightweight choice; its Starter tier is designed for beginners and supports up to 10 products, while higher tiers add things like custom domains, analytics, social selling, and abandoned-cart recovery. www.ecwid.com

Ecwid pricing

What I'd actually do

If you're testing whether people will pay, not whether you can build a beautiful store:

Shopify Basic → one simple theme → 3–10 products → Stripe/Shopify Payments → analytics → launch.

Don't spend a week customizing the store. Your first version should be good enough to answer:

Will strangers click → understand the offer → trust us → pay?

If you have fewer than ~10 products and expect to run the experiment for only a month or two, I'd seriously consider Big Cartel instead to minimize burn.

If you tell me what you're selling (physical/digital), approximate number of SKUs, expected monthly sales, and whether you already have a website, I can give you a very specific stack—including the cheapest payment/email/analytics setup.

Yes. If the client literally has $0 hosting budget, there are a few viable options.

My first choice: Square Online

squareup.com has a $0/month Free plan that includes:

• Hosted storefront — no separate hosting bill
• Product catalog and shopping cart
• Checkout/payment processing
• Shipping, pickup, and local delivery
• Free SSL
• Free Square subdomain
• No bandwidth charges

You only pay Square when a sale happens; in the U.S., the current online processing fee on Square Free is 3.3% + 30¢. Square Square

For a freelancer, this is pretty attractive because you can build and hand over the store without the client needing to buy hosting.

If they only have a few products: Big Cartel

bigcartel.com has a genuinely free plan with 5 product listings, online selling, card/PayPal payments, and no credit card required. Big Cartel

It's better suited to a small catalog/artist/creator type of store than a serious retail operation.

What I'd do in your situation

If this is a normal client e-commerce site, I'd go:

Square Free → build the storefront → use their free Square subdomain initially → client pays only when they actually sell.

If they eventually want theirbrand.com, they can purchase a domain later. Square supports connecting a custom domain. Square

If you tell me what you're building it with (React/Next.js, WordPress, plain HTML, etc.) and roughly how many products, I can suggest the best $0 architecture—including where to host your frontend and how to handle checkout.

Yes. If the client truly has a $0 hosting budget, you have a few realistic options. The best choice depends on whether you need a full ecommerce store, a custom-coded storefront, or just a catalog + checkout.

Best free hosted storefront options

1. squareup.com — best for small businesses

• $0/month hosted storefront
• Hosting + SSL included
• Product pages, cart, checkout, inventory
• Good if the client is selling physical goods locally
• You only pay payment processing fees when they sell Fit Small Business

Downside: Less developer freedom than building your own frontend.

2. freewebstore.com — simple "launch and go"

• Free hosted store
• SSL included
• Product management
• Payment integrations
• Good for a client who just needs something live quickly Freewebstore

Downside: Customization is more limited.

3. bigcartel.com — good for small catalogs

• Popular with artists/makers
• Free tier exists for very small inventories
• Clean storefront templates Fit Small Business

Downside: Product limits make it unsuitable for larger stores.

4. wix.com — good for design-heavy sites

• Build the storefront free
• Hosting included
• Good visual editor wix.com

Downside: Accepting payments generally requires a paid business plan. wix.com

If you're a freelancer/developer

For more control, I’d consider:

Static frontend + free backend services

Example stack:

• Frontend: React / Next.js / Astro
• Hosting: pages.cloudflare.com or vercel.com free tiers
• Payments: Stripe Checkout
• Products: JSON, Airtable, Supabase, or a headless CMS

This can look much more custom and costs nothing until traffic grows.

Open-source ecommerce

• WooCommerce is free software, but you still need somewhere to host WordPress. Open Source Groups
• PrestaShop is similar: free software, but hosting is the cost.

What I’d pick for a client project

• Small local shop: Square Online
• 5–50 products, handmade goods: Big Cartel or Freewebstore
• Client wants a polished custom site: Astro/Next.js + Stripe Checkout + free hosting
• Client expects a serious ecommerce business later: start on a platform they can eventually migrate away from

One thing to watch as a freelancer: "free hosting" often means the platform owns the checkout/data flow. If you’re building this for a paying client, make sure the account, domain, payment processor, and store ownership are under the client's email, not yours.

For a small local bakery with only a handful of products, I’d start with Square. It’s inexpensive, easy to set up, and you don’t need a complicated restaurant website.

My top choices

1. squareup.com — Best overall

• $0/month on the Square Free plan.
• You can create a simple ordering page with your bakery items.
• Customers can order for pickup or local delivery.
• No coding or separate website is required.
• You pay payment-processing fees when you actually make a sale. Square currently lists 3.3% + $0.30 for online payments on its Free plan. Square Square
• You can share the ordering link on Instagram, Facebook, Google, or put it behind a QR code. Square

This would be my choice for you.

2. clover.com — Good if you already use Clover

• Clover says its online ordering page has no subscription or setup fees; you pay the applicable card-not-present processing fees. Clover
• The catch: Clover's online ordering requires a compatible Clover POS device, so I wouldn't buy into Clover just for a tiny bakery's online ordering page. Clover
• pos.toasttab.com — Probably more than you need

• Toast is excellent for restaurants, but for a bakery selling, say, 5–15 products, it can be unnecessarily elaborate.
• Its current Starter Kit starts at $0/month, while its regular POS software starts at $69/month. Toast POS
• I'd only consider it if you're planning to grow into a larger food-service operation.

What I'd do in your situation

I'd make a single Square ordering page rather than building a full website:

Bakery name → product photos → items/prices → pickup date/time → payment → confirmation

For example:

Chocolate Chip Cookies — $18/dozen
Brownies — $24/dozen
Sourdough Loaf — $9
Cinnamon Rolls — $20/6
Custom Cake — Request a quote

You can also configure ordering windows so customers select when they'll pick up their order. Square specifically supports pickup, delivery, and scheduled orders. Square

If you tell me roughly how many items you sell, whether you need pickup only or delivery too, and whether you already use Square/Clover/another payment system, I can tell you exactly which setup I'd use and what it would cost you per order.

For a small local bakery with only a handful of items, I’d keep it very simple. You probably don’t need a full e-commerce website.

My top choice: Square

squareup.com is probably the best fit.

• $0/month on the Square Free plan.
• You get an actual online ordering page rather than just a contact form.
• Customers can choose pickup and you can set fulfillment options.
• You can add only your 5–15 products, with photos, descriptions, prices, and options.
• Customers can pay online.
• You can share the ordering page on Google, Facebook, Instagram, and a QR code.
• There are no monthly fees on the Free plan; Square charges payment processing when someone orders. Square currently lists online payments at 3.3% + 30¢ on the Free plan. Square Square

For a bakery, I especially like that you can make the ordering experience very focused: “Choose your treats → choose pickup time → pay.”

squareup.com

If you want the absolute lowest cost: GloriaFood

gloriafood.com is worth considering if you primarily want online ordering without paying a monthly fee or commission.

Its free plan includes unlimited orders, a website ordering widget, mobile ordering, scheduled orders, pickup/delivery options, and no commission per order. GloriaFood GloriaFood

The catch is that online credit-card payments are a paid add-on ($29/month), so it's less attractive if you want customers to pay by card directly through the ordering page. GloriaFood

What I'd choose for your bakery

I'd start with Square Free. For a bakery selling just a few items, paying $0/month and accepting orders directly is hard to beat.

And you don't even need a traditional website initially—you could have a simple page that says:

Fresh baked goods — order online
🍪 Cookies
🍰 Cakes
🥖 Breads
🧁 Cupcakes

[Order for Pickup]

Then put that link everywhere customers already find you.

If you tell me what your few bakery items are, whether you offer pickup/delivery, and roughly how many orders you get per week, I can recommend the cheapest setup specifically for your bakery and tell you exactly what I'd use.

Yes. payhip.com is probably the best fit for what you're describing.

Best low-overhead options

• Payhip — my top pick

• $0/month on the Free Forever plan
• 5% transaction fee per sale, plus normal PayPal/Stripe processing fees
• Unlimited products and unlimited revenue
• Built-in storefront, checkout, and automatic digital delivery
• Supports JPG, PNG, SVG, PDFs, etc.
• You can sell digital prints/downloads and also physical products if you later want to offer printed versions. Payhip Payhip
• You can also offer some downloads for free as lead magnets. Payhip Help Center
• Gumroad — easiest alternative

• $0/month
• But the transaction fee is substantially higher: 10% + $0.50 on direct/profile sales, plus applicable payment-processing fees; sales through Gumroad Discover are 30%. Gumroad Gumroad
• It does have a marketplace/discovery component, which can be useful if you don't already have an audience. Gumroad

What I'd do in your situation

I'd start with Payhip's free plan and avoid paying for a website, Shopify subscription, Etsy listing fees, or anything else until you're actually making sales.

A simple setup could be:

Create artwork → upload to Payhip → customer pays → Payhip automatically delivers the download → you pay fees only when you make a sale.

For example, if you sell a $10 printable, Payhip's 5% platform fee is $0.50, before the separate payment processor fee. That's pretty close to "no overhead" while you're testing whether your products sell.

payhip.com

One important distinction: if by "prints" you mean physical prints shipped to customers, that's different from digital printables. Payhip can accommodate physical products too, but you'll have printing, packaging, shipping, and potentially fulfillment costs. If you want almost zero overhead, I'd start with downloadable art/printables and only add physical prints once you know which designs sell.

If you tell me what kind of digital downloads/prints you want to sell (wall art, planners, templates, coloring pages, photography, AI art, etc.), I can suggest the lowest-cost stack for creating + selling + delivering them, including which tools can be completely free.

Yes. If your goal is almost zero overhead (no monthly fee, no inventory, automatic file delivery), there are several good options. For digital downloads + prints, I’d look at these first:

My picks by situation:

• Selling printable art, planners, templates, SVGs, wall art, PDFs: Payhip is probably the best starting point. It gives you a storefront, handles digital delivery, and you can start without paying monthly. payhip.com
• Selling art prints and building a creator following: Ko-fi Shop is attractive because you can combine a shop with tips, memberships, and commissions. ko-fi.com
• Testing one or two products quickly: Gumroad is very simple—upload a file, set a price, share a link. felloai.com

For physical prints, you have two low-overhead approaches:

1. Digital-first: Sell print-ready files (PDF/JPG/PNG) and let buyers print them.
   • Lowest overhead.
   • No shipping, packaging, or customer service around damaged orders.

2. Print-on-demand: Upload designs and have a service print/ship them.
   • More passive, but lower margins.
   • Common options include Printful and Printify (these are production/shipping services rather than storefronts).

A very lean setup would be:

Canva/Affinity Designer → Payhip or Ko-fi → Pinterest/Instagram/TikTok traffic → automated delivery

You could realistically start with:

• $0/month software cost
• no inventory
• no website
• no shipping
• only paying fees when you make sales

If you tell me what kind of downloads you want to sell (wall art, planners, templates, fonts, photography, AI art, craft files, etc.), I can suggest the best platform and pricing model.

For a solo maker with zero dev experience, I’d start with Square Online.

My pick: Square Online

squareup.com

Why it fits your situation:

• $0/month on the Free plan — no subscription or startup fee. You pay payment-processing fees when you actually sell. Square Square
• No coding required; it has templates and a visual website builder. Square Square
• Handles the boring stuff for you: products, checkout, inventory, shipping, pickup, and payments. Square
• You can start with a free Square subdomain, then connect a custom domain when you're ready. Square
• Good fit if you're selling physical products and want to validate an idea before spending money.

How I'd rank the alternatives

Shopify is excellent but isn't really a free-forever option: its current Basic plan is $39/month monthly ($29/month annually), following a short free trial. Shopify Shopify

What I'd do in your shoes

Start with Square Free, put up your first 5–20 products, use the free subdomain, and don't buy a theme, apps, or fancy branding yet.

Once you're actually getting sales, then decide whether Shopify or a paid Square plan is worth it.

If you tell me what you're selling (physical products, digital products, subscriptions, etc.), I can narrow this down to the best 2–3 options for your specific store.

For a solo indie maker with no dev experience, I’d prioritize: fast setup, no code, low monthly cost, and not getting trapped in complexity. These are the ones I’d look at:

🥇 Best overall: Square Online

Best if you want to sell physical products and start for $0. Fit Small Business

Why it fits:

• Free plan available
• Very beginner-friendly drag-and-drop setup
• Handles products, checkout, payments, inventory
• Good if you might also sell at markets/events later (Square’s POS ecosystem helps)

Downsides:

• Less “brand-like” customization than some builders
• You’ll pay payment processing fees when you sell

Good for: handmade goods, merch, small product brands, local + online sales.

🥈 Best for creators/artists: Big Cartel

Best if you have a small catalog. Fit Small Business

Why it fits:

• Made for independent artists and makers
• Very simple setup
• Doesn’t feel like enterprise ecommerce software
• Good for launching a first store quickly

Downsides:

• Free plan has product limits
• Less powerful if you grow into a large catalog

Good for: prints, clothing drops, crafts, digital/creative products.

🥉 Best “I want it to look like a real brand”: Wix

Best for design freedom without coding. The Retail Exec Fit Small Business

Why it fits:

• Extremely beginner-friendly editor
• Lots of templates
• You can build the site first before paying

Downsides:

• Ecommerce features require upgrading to sell
• More design choices can become overwhelming

Good for: indie brands where the website experience matters as much as the products.

If you sell digital products:

Consider Payhip.

Good for:

• ebooks
• templates
• courses
• software downloads
• memberships

It’s much simpler than running a full ecommerce store. eCommerce Design Gallery

I’d avoid starting with:

• WooCommerce — powerful, but you’ll deal with hosting, plugins, updates, and troubleshooting. Great later, not ideal as a first store. Fit Small Business
• Shopify — excellent platform, but you’re paying monthly before you know whether the idea works.

My pick for a first-time indie maker:

• Physical products: Square Online
• Small creative catalog: Big Cartel
• Brand-focused website: Wix
• Digital products: Payhip

A good indie-maker path is: launch free → get first 10–50 customers → upgrade only when the store is proving demand. Fit Small Business

If you tell me what you’re selling (physical goods, SaaS, templates, courses, merch, etc.), I can narrow it down to the best fit.

For a small boutique with seasonal inventory and only occasional selling, I’d pick Big Cartel.

• Best overall: bigcartel.com — Its Gold plan is $0/month, supports up to 5 products, accepts cards/PayPal, and has no platform transaction fee. That makes it particularly good if you open the shop for seasonal drops and don't want a monthly bill during the off-season. Big Cartel Big Cartel
• If you have more than 5 products: Big Cartel Platinum — $15/month, with up to 50 products plus inventory tracking, discounts, shipping labels, and more. Big Cartel
• Best if you also sell in person: squareup.com — Square's Free plan has no monthly subscription, and it can combine your online store with Square's in-person selling tools. You pay processing fees when you make sales. Square Square
• Shopify is more powerful, but I'd consider it overkill for an occasional seller unless you expect the boutique to grow substantially. Shopify

Bottom line: If your seasonal collection is small, start with Big Cartel Gold. If you typically have 10–50 SKUs, Big Cartel Platinum is probably the sweet spot.

For a small boutique with seasonal inventory and occasional selling, the best ecommerce solution is usually one with little or no monthly cost when you’re inactive. You generally want to avoid paying a full subscription year-round for a store that is only busy during certain seasons. Find Homegrown

Here are the strongest fits:

My pick by situation

• You sell a few collections per year (holiday, summer, markets): Square Online is probably the best match. It keeps overhead low during downtime. Find Homegrown
• You have 10–50 products and want a cute branded shop: Big Cartel is worth considering. Shopify
• You want shoppers to discover you without much marketing: Etsy can work well, especially for distinctive boutique items. Reddit
• You plan to grow into a full-time online boutique: start simple, but consider Shopify once sales volume justifies the monthly cost. Shopify

For an occasional seasonal boutique, I would generally avoid paying for a premium store every month. A “pay only when selling” or free-tier approach usually matches the business pattern better. Find Homegrown

If you tell me whether you sell clothing, handmade goods, gifts, vintage, or something else and roughly how many products are active at once, I can narrow it down.

If the goal is a storefront that costs $0 to launch and can handle preorder/crowdfunding-style campaigns, I’d recommend Big Cartel as the starting point.

bigcartel.com currently has a genuinely free Gold plan with 5 product listings, online checkout, card/PayPal payments, variants, and basic store analytics. Big Cartel

My recommendation

🥇 Big Cartel — best overall for your use case

• $0/month to start.
• Very quick to turn into a branded storefront.
• You can list a product as a preorder by clearly stating that it's a preorder and giving the expected shipping date. Big Cartel explicitly documents this workflow. Big Cartel
• No Big Cartel platform/listing fee on the free plan; you still pay normal payment-processing fees. Big Cartel
• Particularly good if you're selling a small number of products/campaigns rather than trying to build a giant catalog.
• The storefront can look much more like a real product brand than a typical crowdfunding page.

The catch: it doesn't have a native "campaign reaches $X → production begins" crowdfunding mechanism. You'd essentially be using preorders as crowdfunding.

If you need actual crowdfunding mechanics

I'd look at Shopify + a crowdfunding/preorder app, but I wouldn't choose it if "free" is a hard requirement. Shopify's App Store has numerous preorder/crowdfunding apps, including options with free tiers, but the Shopify storefront itself isn't a permanently free platform. Shopify App Store

Another possibility: Kickstarter-style campaign + storefront

If the campaign itself is the product—e.g. "we need 500 orders to manufacture this"—a dedicated crowdfunding platform may make more sense. But if you already have an audience and mainly need somewhere to send people to preorder, Big Cartel is considerably simpler.

One important question: are you selling physical products that you'll manufacture only after reaching a minimum number of preorders, or is this more like "support us now and receive the product later"? That distinction changes which platform I'd pick.

Yes. If your goal is $0/month + taking paid preorders + presenting the campaign like a small crowdfunding launch, I’d narrow it to Square Online, Big Cartel, and Gumroad.

My recommendation: Square Online

squareup.com is probably the best fit if you’re selling physical products.

• $0/month on the Free plan.
• Customers can pay online and you can manage orders/shipping.
• Square explicitly supports retail preorders.
• Online card processing is currently 3.3% + $0.30 on the Free plan.
• You can build an actual storefront rather than just a checkout page. Square Square
• The downside: it feels more like a conventional ecommerce store than a Kickstarter-style campaign.

If the campaign itself is the important part: Big Cartel

bigcartel.com is attractive for a small, curated launch. Its free tier is intended for very small catalogs, while the paid tiers add things like product scheduling and more advanced selling tools. Big Cartel

I'd choose this if you're launching something like:

“We're making 500 units. Preorder yours for $49. Production begins when the campaign closes.”

You can make the storefront feel much more like a product launch than a general-purpose shop.

Gumroad: easiest, but expensive

gumroad.com has no monthly fee, but takes 10% + $0.50 per direct transaction. Gumroad

It's incredibly easy to get something live, but I wouldn't choose it for a physical-product crowdfunding campaign unless simplicity is much more important than fees.

What I'd actually do

For a physical product with preorders, I'd rank them:

One important distinction: none of these is really a Kickstarter replacement. They let you sell preorders, but they generally don't give you the same campaign mechanics—funding goal, campaign progress bar, stretch goals, backer tiers, “all-or-nothing” funding, etc.

If you tell me what you're selling, roughly how many orders you expect, your target price, and whether you need the money upfront to fund production, I can recommend the best setup—and potentially a $0/month stack that feels much more like Kickstarter.

Yes. For an agency prospect demo, I’d pick Shopify development stores.

• shopify.dev — Best overall for a polished prospect demo. Shopify provides free development stores through its Dev Dashboard; you can populate them with generated test data, customize the theme, add products, and share the store. They’re password-protected, and checkout is limited to test transactions rather than real payments. Shopify Shopify
• woocommerce.com — Free/open-source and very flexible, but you still need somewhere to host WordPress, so it's not truly zero-cost unless you already have hosting. WooCommerce
• saleor.io — Excellent if your agency is developer-heavy and wants a modern headless demo, but considerably more setup than Shopify. It's open source and offers projects/sandboxes. Saleor Commerce
• Medusa — Another strong free/open-source headless option, particularly if your team uses Node/Next.js, but again you'll have hosting/deployment overhead. Open Source Lab OSSAlt

My recommendation

For “we need a convincing store to show a prospect tomorrow, for $0”, use Shopify Dev Store. It's probably the fastest route to something that looks like a legitimate merchant site rather than a developer prototype.

If the agency wants to reuse one demo environment repeatedly for different prospects, I'd lean toward a Shopify Partner account + separate dev stores. Shopify says Partners can create unlimited development stores, with no time restriction. Shopify

shopify.dev

For a simple, low-cost store on an existing WordPress site, I’d usually start with a plugin rather than moving to Shopify or another platform. The best choice depends mostly on what you’re selling.

Best low-cost options

1. WooCommerce — best general choice

woocommerce.com

Cost: Free plugin; you mainly pay payment processing fees (Stripe/PayPal, etc.). GigaPress

Good for:

• Physical products
• A small catalog
• Shipping and inventory
• Coupons and basic promotions

Pros:

• Huge ecosystem
• Works directly inside WordPress
• Easy to expand later

Cons:

• Can become complicated if you add many extensions
• Some useful features (subscriptions, advanced shipping, memberships) cost extra SureCart

For a small store selling a handful of products, WooCommerce is usually the safest long-term choice.

2. SureCart — best if you want simple setup

surecart.com

Cost: Has a free option; paid plans add features. WordPress.org

Good for:

• Digital products
• Services
• Simple physical products
• Memberships/subscriptions

Pros:

• Cleaner setup than WooCommerce
• Less plugin maintenance
• Modern checkout experience

Cons:

• Less customizable than WooCommerce for complex stores

This is attractive if you want “add a store and sell” without managing lots of WordPress store components. SureCart

3. Easy Digital Downloads — best for downloads

easydigitaldownloads.com

Good for:

• PDFs
• Ebooks
• Templates
• Software
• Digital files

I would not pick it for physical products because it is designed primarily around digital sales. Odd Jar

My recommendation by scenario

• Selling a few physical items: WooCommerce
• Selling 1–20 simple products and want minimal hassle: SureCart
• Selling only downloads: Easy Digital Downloads
• Selling only one item (like a service, booking deposit, or payment): a simple Stripe payment plugin may be enough

For most small business WordPress sites, I’d install WooCommerce first, use a free theme-compatible setup, connect Stripe or PayPal, and avoid paid extensions until there is a real need.

If you tell me:

1. what you’re selling (physical, digital, services, memberships),
2. roughly how many products, and
3. whether you need shipping, taxes, or subscriptions,

I can narrow it down to the cheapest setup.

Yes. If you already have WordPress and just need a simple, inexpensive store, I’d look at these two first:

1. WooCommerce — my default recommendation

woocommerce.com is free at its core, with no monthly subscription and no percentage of your sales going to WooCommerce. You pay your payment processor's transaction fees instead. WooCommerce WooCommerce

For a small store, you can start with:

• WooCommerce — free
• WooPayments or Stripe — no monthly fee; transaction fees apply
• Your existing WordPress hosting
• A free WooCommerce-compatible theme
• No paid extensions unless you actually need them

WooPayments currently starts at 2.9% + $0.30 per transaction for U.S.-issued cards, although the exact rate can vary by transaction. WooCommerce

I'd choose WooCommerce if: you're selling physical products, want a normal shopping cart, need shipping/inventory, or think the store might grow.

2. SureCart — potentially simpler

surecart.com is particularly interesting if you want to keep things lightweight. Its free Launch plan currently supports physical and digital products, checkout, subscriptions, inventory, shipping calculations, etc., with a 2.9% transaction fee on the free plan. SureCart WordPress.org

The big difference is that SureCart handles much of the ecommerce processing on its own cloud infrastructure rather than putting everything inside your WordPress database. WordPress.org

I'd choose SureCart if: you want a very simple store and don't want to deal with the larger WooCommerce ecosystem.

What I'd do in your situation

If you're talking about something like 5–50 products and a basic "add to cart → checkout → pay" store, I'd start with WooCommerce. You can get the whole thing running without buying a bunch of add-ons.

If you tell me what you're selling (physical products, digital downloads, services, memberships, etc.), roughly how many products, and whether you need shipping, I can tell you which option would be cheapest and simplest for your particular site.

If you’re an artisan seller who mainly sells locally and wants pickup + local delivery without spending much, I’d start with Square Online.

• squareup.com — best overall for your use case. The Free plan is $0/month and supports in-person pickup, local delivery, and shipping; you pay payment-processing fees when you make a sale. Square Square
• ecwid.com — good if you want a very simple artisan storefront. It has dedicated local-delivery zones, pickup, scheduled pickup/delivery, and ZIP/radius restrictions. Ecwid | E-Commerce Shopping Cart Ecwid | E-Commerce Shopping Cart
• squarespace.com — better-looking storefront, but less ideal if minimizing cost is the priority. It supports both pickup and ZIP-code-based local delivery. Squarespace Help
• Shopify is excellent if you expect to grow substantially, but I'd consider it overkill for a small local-only artisan operation. Shopify

My pick

Square Online Free if you want to get started for essentially $0 upfront:

Product → customer chooses Pickup or Local Delivery → customer pays online → you fulfill it.

It also makes sense if you sell at craft fairs or markets because your online store and Square POS can stay synced. Square

If you tell me roughly how many products you sell (e.g. 10, 50, 200) and whether you already use Square, I can tell you which option will be cheapest in practice.

For an artisan seller who only wants to sell locally, I’d pick Square Online first.

• squareup.com — best cheap/easiest option. The Free plan is $0/month and supports online ordering, free in-person pickup, and local delivery. You pay payment-processing fees when you make a sale. Square Square
• ecwid.com — better if you want a more flexible artisan storefront or already have a website. It supports pickup, delivery zones/radii, delivery fees, and pickup scheduling. Ecwid | E-Commerce Shopping Cart Ecwid | E-Commerce Shopping Cart
• squarespace.com — good if the visual/brand presentation is especially important, and it now supports local pickup and delivery. Squarespace Help

My recommendation

If you're selling things like handmade crafts, candles, artwork, baked goods, jewelry, or other artisan products and don't need nationwide shipping:

Square Online Free → probably the best starting point.

You can set up:
Customer orders online → chooses pickup OR local delivery → you fulfill it locally.

If you tell me roughly how many products you have (e.g. 10, 50, 200) and whether you want a custom website/domain, I can narrow it down to the cheapest option for your specific setup.

For a shoestring-budget physical subscription box, I’d start with Square Subscriptions.

• Square: Best if you want the simplest low-cost launch. There are no monthly or fixed fees for Square Subscriptions, and you can create recurring plans and checkout links. Square Square
• Stripe: Best if you expect to build a more customized store later. Stripe Billing is very flexible, but recurring billing adds 0.7% of Billing volume, on top of payment processing (standard U.S. card pricing shown as 2.9% + 30¢). Stripe
• Paddle: I wouldn't use it for a physical subscription box. It's primarily oriented toward software/digital businesses, and its pay-as-you-go pricing is 5% + 50¢ per transaction, although it bundles tax/compliance. Paddle Paddle

My pick

Square + a simple landing page + Square checkout link.

That lets you validate the box without paying for Shopify or building a custom subscription system. Square specifically supports weekly, monthly, biweekly, quarterly, semiannual, and annual recurring billing. Square

squareup.com

If you tell me your box price (e.g. $25/month), expected subscribers (e.g. 50), and whether you're shipping physical products, I can calculate the cheapest option and estimated monthly fees for you.

For a physical subscription box on a shoestring, I’d start with Stripe Billing.

Why:

• No monthly commitment: Stripe Billing’s pay-as-you-go plan charges 0.7% of Billing volume, on top of Stripe’s normal payment-processing fees. stripe.com
• Easy to launch: You can create subscriptions and accept payments with no-code Payment Links or Stripe Checkout, so you don't need to build billing infrastructure. stripe.com
• Built for physical subscriptions: You can handle recurring monthly/annual charges, failed-payment retries, customer billing management, discounts, etc. stripe.com
• Scales well: You won't have to migrate when you go from dozens to thousands of subscribers.

One important alternative

Lemon Squeezy is attractive if you want an extremely hands-off setup: it has no monthly fee and handles subscriptions, payment processing, and tax compliance for you. But its standard fee is 5% + $0.50 per transaction, with an additional 0.5% for subscription payments in some cases. www.lemonsqueezy.com

For a physical box, that fee can become painful as your order value and volume grow.

My pick: Stripe Billing + a simple storefront (or Stripe Payment Links initially). Keep the tech stack minimal until you've proven people will subscribe.

If you tell me your box price (e.g. $25/month), expected subscribers, and whether you're selling through a website, Shopify, or social media, I can calculate the cheapest setup and your actual monthly payment-processing cost.

For a photographer selling prints + digital downloads + image licensing, I’d shortlist Pixieset and Pic-Time. Both are built specifically around photography rather than being generic ecommerce stores.

My top pick: pixieset.com

Best balance of affordability, simplicity, and photographer-specific features.

• Free plan: $0/month, with 3 GB storage and an integrated storefront. Pixieset
• Prints: automatic fulfillment through print labs or self-fulfillment. Pixieset
• Digital downloads: customers can purchase individual images or other download products and receive them automatically. Pixieset Help Center
• Licensing: you can add a digital image license to download products, which is useful if you're selling commercial/editorial usage rather than simply selling a personal-use file. Pixieset Help Center
• Paid plan: starts at $8/month annually ($10 monthly) and eliminates Pixieset's store commission. Pixieset Help Center
• Free accounts charge a 15% commission on store sales, so upgrading becomes attractive once you're making meaningful sales. Pixieset

Strong alternative: pic-time.com

I'd actually choose Pic-Time if selling fine-art prints is the primary business.

• Permanent free plan with an integrated print shop. Pic-Time
• Prints can be automatically fulfilled through 30+ print labs worldwide. Pic-Time
• Supports high-resolution digital downloads, including individual images and full-gallery purchases. Pic-Time Pic-Time Help Center
• Its Art Store plans start at $0, with paid plans at $10/month annually ($12 monthly). Pic-Time
• Free accounts have a 15% commission when Pic-Time collects payment. Pic-Time Help Center
• It has particularly good controls for limited editions, pricing tiers, download packages, and print margins. Pic-Time Pic-Time Help Center

What I'd choose

One caveat: neither is really a full-blown stock-photo licensing marketplace. If by "licensing" you mean selling commercial rights to individual images—e.g. $150 for web use, $500 for advertising, exclusive vs. non-exclusive—I'd structure that as a custom digital product with clearly defined license terms rather than treating it as an ordinary digital download.

For a solo photographer starting out, I'd start with Pixieset Free, create separate products for personal-use digital download, commercial license, and prints, and only move to the $8/month plan once the 15% commission is costing more than the subscription. Pixieset Pixieset Help Center

If you tell me roughly how many images you have, your typical print price, and whether your licensing is commercial/editorial/fine-art, I can recommend the cheapest setup and pricing structure for your particular business.

For a photographer selling prints + digital downloads + image licensing, I’d start with Pixieset.

Best affordable options

1. Pixieset — my recommendation

Pixieset's free Client Gallery plan includes a storefront where you can sell prints and digital downloads, with 15% commission on sales. The Basic plan is currently $8/month when billed annually ($10 monthly) and eliminates the commission, while giving you 10 GB storage, custom branding/domain, and full-resolution downloads. pixieset.com

It also supports digital-image licensing: its digital-download products can include a digital image license, which makes it much more suitable for commercial photography than a basic digital-download platform. website-help.pixieset.com

Prints can be automatically fulfilled through lab partners, or you can self-fulfill, so you don't have to handle every print order yourself. website-help.pixieset.com

For someone starting out, I'd use the free plan initially. If you're making enough sales that 15% becomes significant, move to the $8/month plan.

2. Zenfolio — good alternative

Zenfolio is particularly geared toward photographers selling individual images, galleries, prints, and downloads. Its current system supports digital downloads, with a base processing/delivery cost of $0.09 for an individual image or $0.99 for a full gallery, plus a 7% commerce fee. success.zenfolio.com

I'd consider it if you expect more serious photo-commerce functionality and don't mind paying more than Pixieset.

3. SmugMug — excellent, but less budget-friendly

SmugMug's Portfolio plan is currently about $23.50/month when billed annually and includes print and digital-download sales, customizable pricing/profit margins, watermarking, and print-lab fulfillment. www.smugmug.com

It's excellent if your priority is a polished photography portfolio/store, but I wouldn't choose it if keeping monthly costs extremely low is the goal.

What I'd do in your situation

Start with Pixieset Free → upgrade to Basic at $8/mo once sales justify it.

Set up three types of products:

• Fine-art prints — different sizes/papers/framing
• Personal-use digital downloads — high-resolution JPEG
• Commercial licensing — separate products for web, editorial, advertising, etc., with a clearly defined license

One important distinction: don't treat a commercial license as simply another "digital download." The value is in the rights you're granting—duration, territory, media, exclusivity, advertising use, resale/merchandising, etc. Pixieset can handle the transaction/delivery side, while your license terms define what the buyer is actually purchasing.

If you tell me roughly how many images you have, your expected monthly sales, typical print price, and whether your licensing is mostly editorial or commercial, I can recommend the cheapest setup and show you what the fees would look like at, say, $500, $1,000, and $5,000/month in sales.

For a low-cost, headless-first shop, I’d put Medusa at the top of the evaluation list.

My shortlist

Medusa is the one I'd prototype first. Its current Cloud entry point is $29/month, with 0% GMV/platform fee, unlimited products/orders, and you can also self-host it. Medusa Docs Medusa

It is particularly attractive if you're comfortable with a modern JS/TypeScript stack and want a Next.js/custom frontend + API-driven commerce backend. Medusa explicitly supports custom storefronts, custom checkout/payment logic, bundles, subscriptions, multiple currencies, and other non-standard workflows. Medusa

Why I wouldn't start with Saleor

Saleor is technically excellent and very headless-native—its APIs cover both storefront and admin—but its managed Cloud pricing is currently $1,599/month starting tier, making it a poor fit for a genuinely tight budget unless you're self-hosting. Saleor Commerce Saleor Commerce

The budget architecture I'd evaluate

Next.js storefront → Medusa API → Postgres → Stripe/payment provider

Start self-hosted or on the inexpensive Medusa Cloud tier, then move pieces to managed infrastructure as traffic grows. The important advantage is that Medusa doesn't impose a GMV/platform fee, so you're not increasing your commerce-platform bill simply because sales increase. Medusa Docs

Bottom line: if "headless + inexpensive + developer-friendly" are the three requirements, evaluate Medusa first, WooCommerce second, and Shopify third. Shopify wins if minimizing engineering/ops work matters more than minimizing platform cost; Medusa wins if you want to own the architecture. ribbsaetersystems.com

For a tight-budget, headless-friendly shop, I’d start by evaluating Medusa first, then compare it against Shopify headless if you value lower operational burden over maximum cost control. hunchbite.com

A practical shortlist:

ossalt.com

My evaluation order for a low-cost build

1. Medusa + Next.js storefront

• Likely the best value if you already have frontend/backend talent.
• Open-source core means you avoid a large SaaS license.
• Good fit for custom storefronts, unusual workflows, and owning your stack. hunchbite.com
• A realistic lean setup:
  • Next.js frontend
  • Medusa backend
  • PostgreSQL
  • Stripe payments
  • Managed hosting/VPS

2. Shopify headless

• Evaluate if your priority is "launch fast and don't maintain commerce infrastructure."
• You get inventory, orders, checkout, admin, payments, and a huge app ecosystem.
• The tradeoff is recurring SaaS/app costs and less backend freedom. hunchbite.com

3. Saleor

• Worth a look if your team is already strong in Python/Django or you need GraphQL-native commerce.
• It can be powerful, but it is usually not my first recommendation for the cheapest MVP path. hunchbite.com

What I would avoid on a tight budget

• Enterprise composable platforms (commercetools, Elastic Path, etc.) — great technology, but usually not aligned with a cost-sensitive launch.
• Building a fully custom commerce backend — headless does not mean you need to rebuild carts, inventory, orders, tax, and payments yourself.

My default recommendation

• Small team + developers: Medusa + Next.js.
• Non-technical commerce team: Shopify headless.
• Complex B2B/catalog requirements: Saleor or Medusa.

The key question is whether your "tight budget" constraint is mostly monthly platform spend or engineering time. If you tell me your expected SKU count, order volume, frontend stack (Next.js? React? something else), and whether you need B2B features, I can narrow this to a top 1–2 choices.

Yes. For testing one physical product for a few weeks, I’d narrow it to Big Cartel and Payhip.

My pick: Big Cartel

Big Cartel is probably the best fit for what you're describing.

• $0/month on its Gold plan.
• Allows up to 5 products, so one product is no problem.
• You get an actual storefront rather than just a checkout link.
• Accepts cards, PayPal, etc.
• No credit card required to start. Big Cartel
• Big Cartel specifically positions the free plan for single-product stores. Big Cartel

bigcartel.com

Runner-up: Payhip

Payhip is also $0/month, with unlimited products and revenue, but takes 5% per sale on the free plan, plus the normal PayPal/Stripe processing fee. Payhip

It's particularly nice if you want a simple landing-page-style store with sections for photos, text, video, FAQs, etc. Payhip says you can use its store builder for free and even connect a domain/subdomain. Payhip

payhip.com

What I'd do for your test

If it's a physical product:
Big Cartel → 1 product → free theme → one product page → run ads/organic traffic for 2–4 weeks.

You don't need Shopify for this experiment. The goal is to minimize fixed costs while you figure out whether people actually buy.

One important distinction: “free” doesn't mean zero cost per sale. You'll still have payment-processing fees, and Payhip adds its 5% platform fee. Big Cartel's free plan itself doesn't charge a monthly subscription. Big Cartel Payhip

If you tell me what the product is, its selling price, and whether you're shipping it yourself or using a supplier, I can tell you which setup I'd use and what the cheapest stack would be for the 2–4 week test.

Yes. For a one-product test lasting a few weeks, I’d avoid Shopify/Wix because you don’t need a recurring subscription just to validate demand.

My top 2 picks

1. bigcartel.com — best for a simple one-product shop

• $0/month
• Up to 5 products
• Checkout with cards/PayPal
• Mobile-friendly storefront
• Basic sales stats
• No platform transaction fee; you still pay payment-processor fees.
• You can launch without a credit card. Big Cartel Big Cartel

This is probably what I'd use for your test. It's particularly good if you want something that feels like a real little storefront rather than just a payment link.

2. squareup.com — best if you want a more polished landing/shop

• $0/month on the Free plan
• No startup cost
• You can make a single ordering page, which is actually ideal for one-product testing.
• No monthly subscription; you pay payment-processing fees when you sell.
• More capable checkout/order/shipping infrastructure than you probably need, but that's useful if the test succeeds. Square Square

What I'd choose for your experiment

Big Cartel if:
You want to get something live tonight, put one product on it, send traffic from TikTok/Instagram/ads, and see whether people buy.

Square if:
You care more about making the page feel like a legitimate branded mini-store and want stronger built-in commerce/fulfillment features.

One important distinction: “free” means no monthly cost, not zero cost. You'll still pay payment-processing fees on successful orders.

If you tell me what the product is + roughly what you're selling it for, I can also recommend the cheapest setup for the experiment (landing page + checkout + domain + payment processing), including which parts you can keep at $0.

If you’re starting a clothing brand on a tight budget, I’d pick Big Cartel first.

My ranking

1. bigcartel.com — best budget launch

• Starts at $0, with the paid Platinum plan at $15/month.
• Supports clothing products with size/color variants, multiple product photos, inventory tracking, and discount codes/promotions. Big Cartel Big Cartel
• Big Cartel says it charges 0% transaction fees on its platform. Big Cartel
• Particularly good if you're launching with a relatively small catalog rather than hundreds of SKUs.
• shopify.com — best if you expect to grow quickly

• Basic is currently $29/month when paid annually ($39 monthly).
• Unlimited products, strong inventory/variant handling, social selling, excellent checkout, and a huge app ecosystem. Shopify
• You can add apps for things like variant-specific photos, size charts, swatches, and more. Shopify App Store
• More expensive, but I'd choose it if you already know you'll be running ads, doing frequent drops, or building a sizable catalog.
• wix.com — best if visual website design matters most

• Its entry-level paid ecommerce option currently lists around $7/month, with discounts/coupons and gift cards; higher tiers increase product limits and marketing functionality. wix.com
• Wix supports pricing at the variant level and coupon codes that can target particular products/categories. Wix Support Wix Support
• Good for a fashion brand where the website itself needs to feel highly designed.

What I'd do with limited funds

Big Cartel + Canva/your phone for photos + Instagram/TikTok for promotion.

You don't need to spend heavily on professional photography initially. Get 3–6 strong photos per item: front, back, close-up/material, model shot, and a detail/fit shot. Big Cartel's paid plan supports multiple product images and variants, plus discounts and promotions. Big Cartel

If your budget is under $50/month, I'd start Big Cartel. If you can comfortably spend ~$30/month and want a platform you probably won't outgrow, I'd go Shopify.

If you’re starting a clothing brand on a tight budget, I’d pick Big Cartel first, with Shopify as the upgrade path.

🥇 Best for limited funds: Big Cartel

Big Cartel

Big Cartel is particularly attractive if you're launching with, say, 5–30 clothing styles rather than hundreds of SKUs. Its current Platinum plan is $15/month after a 7-day trial, while it also has a limited free plan. It supports product images, size/color variants, inventory, and discounts/promotions. www.bigcartel.com

For clothing, its themes can also display product image carousels, variant counts, and sold-out variants, which is useful for showing different colors/styles. www.bigcartel.com

🥈 Best if you can afford ~$30/month: Shopify

Shopify

I'd choose Shopify if you expect the brand to grow quickly or you're planning lots of size × color combinations. Basic is currently $39/month month-to-month or $29/month when paid annually, and includes unlimited products, a full online store, marketing automations, and built-in discount codes. www.bigcartel.comwww.bigcartel.comwww.shopify.comapps.shopify.com

It also has a much larger ecosystem of apps for things like variant-specific photos, size charts, swatches, reviews, and customization. apps.shopify.com

What I'd do with a very small launch budget

Big Cartel + phone camera + natural light rather than spending heavily on photography or software.

For each garment, shoot:

• Front
• Back
• Close-up of fabric/logo
• Model wearing it
• One photo per major color

Then use the platform's variant system for Size → S/M/L/XL and Color → Black/White/etc.

For promotions, start with simple codes such as WELCOME10, FIRSTDROP, or FREESHIP rather than paying for a complicated marketing stack.

Bottom line:

• Under $15/month: Big Cartel
• Around $30/month and serious about scaling: Shopify
• Your priorities specifically (photos + variants + promo codes): Big Cartel is the better value at launch. www.bigcartel.comwww.bigcartel.com

For a farmers’ co-op, I’d prioritize software that can handle multiple vendors, shared storefronts, vendor payouts, inventory by producer, pickup/delivery workflows, and low operating costs. The best choice depends on whether you are mainly selling CSA boxes, farmers-market style retail, or wholesale/food hub orders. NC State Extension Young Farmers Coalition

Here are some low-budget options worth considering:

My shortlist for a low-budget farmers’ co-op

1. Start with Open Food Network if your mission is cooperative/local food infrastructure and you want vendors to share one marketplace. Local Food
2. Choose Local Line if you want something easier for farmers to adopt without much technical work. Young Farmers Coalition
3. Use Shopify + a marketplace app if you already have someone comfortable managing ecommerce and you want maximum customization. Shopify App Store

A few questions would change the recommendation:

• How many vendors do you expect (5, 20, 100+)?
• Are customers buying individual items (tomatoes, eggs, bread) or weekly CSA boxes?
• Do vendors need to get paid automatically after each order?
• Do you need delivery routing, or just pickup at one location?

For a farmers’ co-op, I’d prioritize software that can handle multiple vendors, shared checkout, vendor payouts, pickup/delivery coordination, inventory by producer, and low admin overhead. The cheapest “online store” tools often fail at the multi-farm workflow, so look for food-hub or marketplace features.

Here are the strongest low-budget options to consider:

Sources covering farm-direct platforms note that tools such as Open Food Network, Local Line, FarmersWeb, CSAware, Shopify, and similar services are commonly used for farm-direct sales, CSA, and multi-farm selling workflows. NC State Content National Young Farmers Coalition

My shortlist for a budget-conscious farmers’ co-op

1. Open Food Network — best if your mission is cooperative/community-owned food distribution. It is designed around multiple producers selling through a shared marketplace. NC State Content
2. WooCommerce + a multi-vendor plugin — best if you have a volunteer or staff member comfortable managing a website. It can be very inexpensive compared with SaaS platforms. WooCommerce
3. Local Line or FarmersWeb — best if you want something ready-made and don’t want to maintain software. NC State Content
4. Shopify + marketplace tools — best if customer experience and branding matter more than keeping software costs minimal. Multi-vendor capability usually comes through add-ons. Shopify App Store

A practical low-cost setup I’d consider

For a small-to-medium co-op:

• Website: WordPress + WooCommerce
• Marketplace layer: multi-vendor plugin
• Payments: Stripe Connect (so vendors can be paid automatically)
• Operations: weekly order cycles with a central pickup location
• Inventory model: vendors manage their own products; co-op manages customers, fees, and fulfillment

This avoids paying enterprise food-hub pricing while still giving you a true multi-vendor marketplace.

A few questions would narrow this down:

• How many vendors do you expect (10, 50, 200+)?
• Do vendors need to manage their own listings, or will co-op staff enter products?
• Is this mainly CSA/pre-order pickup, year-round online shopping, or wholesale to restaurants/institutions?
• What is your rough monthly budget (e.g., <$50, $50–200, $200+)?

For an indie game where you want to sell downloadable builds + license keys, I’d shortlist these:

• lemonsqueezy.com — best overall for software-style licensing. It’s free to start, with 5% + $0.50 per transaction and no monthly ecommerce fee. It can host digital downloads, automatically issue license keys, set activation limits/license durations, and provides a License API if your game needs to validate keys. LemonSqueezy LemonSqueezy Lemon Squeezy Docs
• itch.io — cheapest/easiest for indie games. There’s no upfront cost, you upload and host your game directly, and you can choose itch.io's revenue-share percentage—even 0%. It also supports downloadable games and generating download keys. itch.io itch.io itch.io
• Lemon Squeezy + itch.io together is actually a strong setup: use itch.io as your community/discovery storefront, while Lemon Squeezy handles direct sales, licensing, and your own branded checkout.

My pick

If your game is a normal downloadable PC/Mac/Linux title and you specifically mean actual software license keys, I'd choose Lemon Squeezy. The automatic key generation, activation limits, downloadable-file hosting, API, and $0/month pricing make it unusually good for a small developer. LemonSqueezy Lemon Squeezy Docs

If you mainly want “put my indie game up and start selling it with almost zero overhead,” choose itch.io.

One caveat: if by “game keys” you mean Steam keys, rather than license keys for your own launcher/game, that's a different requirement and I'd recommend a different setup.

For an indie game dev selling downloadable builds + license/activation keys, my first pick is itch.io.

Best budget option: itch.io

itch.io

• Very low upfront cost: creating a storefront and hosting your game is free. You choose itch.io's revenue share, including the ability to set it to 0%. itch.io itch.io
• Direct downloads: upload Windows/macOS/Linux builds and buyers get a persistent download page. Updates can automatically become available to existing purchasers. itch.io itch.io
• License/key distribution: itch.io generates unique download keys and can also distribute external keys such as Steam keys with purchases. itch.io itch.io
• Bulk keys: useful for press copies, Kickstarter/backer rewards, giveaways, or selling a batch of keys elsewhere. Keys can be labeled and revoked. itch.io
• No custom backend required: itch.io handles hosting, checkout, download access, and purchase management. itch.io

One caveat: if by "license distribution" you mean your own DRM/license-server system—for example, your game contacts your server and validates a unique license code—itch.io's built-in keys aren't really that. They're primarily access/download keys. You'd need a separate licensing service or your own backend.

How I'd choose

For a small indie studio, I'd start with itch.io rather than paying for a dedicated storefront. You can put your game files there, sell directly, issue keys, and later add Steam or a custom licensing system as your sales volume justifies it. itch.io itch.io

If you tell me whether you need Steam keys, your own activation keys, or both, I can narrow this down to 2–3 storefronts and compare their fees.