Positive mentions of MailerLite

If your priority is “I’m non-technical, I want this running today”, I’d shortlist Kit and beehiiv.

My pick: Kit

For what you described, I'd start with Kit (formerly ConvertKit). Its visual automation builder and sequence tools are designed around exactly this kind of workflow: someone enters through a form → gets a welcome sequence → gets tagged/segmented → moves into another sequence. Recent comparisons also rate Kit highly for ease of use and automation. Beehiiv Beehiiv

A very simple setup could be:

Website popup → Kit form → 5-email welcome sequence → tag based on behavior → regular newsletter

You don't need to build a complicated marketing automation system.

When I'd choose beehiiv instead

Choose beehiiv if the newsletter itself is your primary growth engine. Its big advantage is the collection of built-in growth mechanisms—recommendations, referrals, magic links, and paid recommendations—rather than just email automation. Beehiiv

So:

• Selling a product/service/course + building an email funnel → Kit
• Building a newsletter/media audience → beehiiv
• Shopify/e-commerce → Klaviyo
• Want maximum simplicity on a traditional small-business setup → MailerLite

I wouldn't start with Klaviyo unless you're e-commerce. It's extremely capable, including pre-built welcome flows, but its breadth creates more learning curve than you need as a non-technical founder. help.klaviyo.com Beehiiv

If you tell me what you're selling and what website/platform you're using (Webflow, Squarespace, Shopify, Framer, WordPress, etc.), I can tell you which one I'd pick and exactly how I'd structure the popup + welcome sequence.

Website popup → Kit form → 5-email welcome sequence → tag based on behavior → regular newsletter

You don't need to build a complicated marketing automation system.

When I'd choose beehiiv instead

Choose beehiiv if the newsletter itself is your primary growth engine. Its big advantage is the collection of built-in growth mechanisms—recommendations, referrals, magic links, and paid recommendations—rather than just email automation.

So:

For a one-person shop with <5,000 subscribers, I’d pick MailerLite if your main goal is automated welcome + winback sequences that actually drive sales.

My ranking

🥇 MailerLite — my pick

MailerLite is unusually well suited to a solo operator because you get multi-trigger automations, segmentation, re-engagement workflows, ecommerce integrations, and automation reporting without needing a complicated enterprise-style system. It explicitly supports both welcome sequences and inactive-subscriber re-engagement. MailerLite

Its free plan is limited to 250 subscribers, but the paid Comfort tier starts at $12/month, and the paid plans expand the automation capabilities substantially. MailerLite

For your situation, I'd build:

Welcome sequence

1. Immediately — deliver the promised freebie / welcome
2. Day 1 — your story + what they should expect
3. Day 3 — solve their biggest problem
4. Day 5 — introduce your product/service
5. Day 7 — proof/case study
6. Day 10 — direct offer

Winback sequence

1. Identify people who haven't opened/clicked for ~60–90 days
2. "Still want these emails?" message
3. Give them one genuinely useful piece of content
4. Make a compelling offer
5. Remove/suppress people who remain completely inactive

That last step matters: don't endlessly email dead subscribers just because your list is small.

🥈 Kit — especially if you're a creator

If your "shop" is really a personal brand, newsletter, course, digital product, or creator business, I'd seriously consider Kit.

Kit's automation model is excellent: its Visual Automations can branch based on subscriber behavior, tags, purchases, etc., and automatically move people into sequences. Kit Help Center Kit

There's also a huge advantage at your size: Kit's free plan supports up to 10,000 subscribers, although Visual Automations and automated sequences require the paid Creator plan. Kit Help Center

So:

• Selling products/services → MailerLite
• Building a creator/newsletter business → Kit
• Newsletter-first + future ad/subscription monetization → beehiiv
• Highly sophisticated B2B/customer journeys → ActiveCampaign

The important part

At under 5K subscribers, I wouldn't choose based on which platform has the most sophisticated automation engine. Your conversion rate will depend much more on the sequence architecture, segmentation, offer, and timing than whether the automation builder has 50 vs. 100 features.

If I were starting your business today, I'd use MailerLite + a 5–7 email welcome sequence + a 3–4 email winback sequence, then add behavioral branching once you have enough data to justify it.

mailerlite.com · mailerlite.com

If you tell me what you're selling (product, service, course, SaaS, ecommerce, etc.) and your approximate subscriber count, I can map out the exact welcome + winback automation I'd use to maximize conversions.

Yes — brevo.com is probably the best fit for what you described.

• Free email marketing: 300 emails/day, with a large contact allowance. Brevo Help Brevo
• SMS campaigns: SMS marketing is built into the same platform. The catch is that SMS itself isn't free; you purchase SMS credits/pay as you send. Brevo Help
• Good for a solopreneur: You get email campaigns, SMS, transactional messaging, and a drag-and-drop editor without needing a separate SMS platform. Brevo Help
• No credit card required to start on the free plan. Brevo

One important alternative

mailerlite.com is arguably nicer if your priority is selling digital products and building email automations. Its current free plan includes 250 subscribers, 2,500 emails/month, visual automations, landing pages, and digital-product selling. MailerLite MailerLite

However, Brevo wins if SMS is a requirement, because SMS is native to the platform.

My pick for you: Start with Brevo if you want email + occasional SMS in one place. Start with MailerLite if SMS is only a "nice to have" and you care more about email funnels/digital-product selling.

If you tell me roughly how many subscribers you have and how often you'd send SMS, I can tell you which one I'd choose for your specific setup.

For a cash-strapped nonprofit, I’d put Sender and Brevo at the top of the list, with MailerLite as another strong option.

Sender specifically markets its platform to nonprofits and currently advertises 2,500 subscribers, 15,000 emails/month, responsive templates, automation, segmentation, and a 25% nonprofit discount. Sender

My recommendation

Try Sender first. For a nonprofit with limited funds, its combination of a relatively generous free allowance, donor-oriented positioning, templates, and automation is hard to beat. Sender

Choose Brevo instead if you have a very large donor/contact database but don't email everyone frequently. Its free model is based heavily on sending volume rather than the number of contacts, making it attractive for large lists. Capterra MailToolFinder

One important caveat: deliverability isn't determined by the platform alone. Maintaining permission-based lists, authenticating your domain (SPF/DKIM/DMARC), removing inactive addresses, and avoiding spammy fundraising language will matter enormously.

If you tell me roughly how many donors you have and how often you send, I can narrow this down to the cheapest option that should work well for you.

Best fit: MailerLite. For an early-stage SaaS with a tiny list, it gives you onboarding sequences without requiring a credit card: its free plan includes up to 250 subscribers, 2,500 monthly emails, and 3 automations. MailerLite

Other solid options:

• Brevo — better if you expect the list to grow quickly; free plan has no credit card requirement, unlimited contacts, and automation features (with sending limits). Brevo Help
• Kit (ConvertKit) — good for creator-style onboarding, but less SaaS-focused.
• HubSpot Free — useful if you want CRM + email basics, though automation depth is limited.

For SaaS onboarding, I’d set up:

1. Signup trigger → welcome email immediately
2. Day 1 → “quick start” guide
3. Day 3 → feature tip
4. Day 7 → activation check-in
5. Inactive users → re-engagement email

For a tiny SaaS list, I’d start with MailerLite and switch only when you need advanced behavioral events (e.g., “created project but didn’t invite teammate”). MailerLite

Yes. If tag-based segmentation and custom fields need to be genuinely free, I’d shortlist these:

• mailerlite.com — best overall for traditional email marketing. Its free plan currently supports interest groups (tags), dynamic segments, and custom fields, with up to 250 active subscribers and 2,500 emails/month. MailerLite MailerLite
• beehiiv.com — best if you manage multiple newsletters/publications. Its free Launch plan supports up to 3 publications, subscriber tagging, custom fields, and segmentation. Beehiiv Beehiiv
• buttondown.com — excellent lightweight newsletter option. It supports tags and subscriber metadata for segmentation, and lets you create multiple newsletters. However, its tags are listed as available on the Basic plan, so I wouldn't choose it if "free forever" is the strict requirement. Buttondown Docs Buttondown
• brevo.com — good for large lists with low sending volume. The free plan allows unlimited contacts and 300 emails/day, while segmentation can use contact attributes/custom data. Brevo Brevo Help

My pick for your use case

If you have multiple newsletters and want to tag the same subscriber according to interests, I'd pick beehiiv if the newsletters are publications, or MailerLite if they're more like marketing/email campaigns.

For example, you could have:

Subscriber → Tech + AI + Weekly Digest

and send Newsletter A only to Tech, Newsletter B to AI, etc.

If you tell me roughly how many subscribers you have and whether you need 2–3 newsletters under one account, I can narrow this down to the best free option.

If your priority is being genuinely taught how email marketing works—not just given software tutorials—MailerLite is my top pick for a beginner in 2026.

My ranking

1. MailerLite — best overall for beginners

• Its MailerLite Academy is completely free and includes structured courses such as Getting Started, Send Emails, Collect Leads, and Email Automation. MailerLite Academy MailerLite Academy
• Courses are self-paced, hands-on, and offer certificates. MailerLite Academy
• The onboarding itself is geared toward getting a first campaign running, with step-by-step guides and a drag-and-drop editor. MailerLite
• Catch: its current free plan is only 250 subscribers and 2,500 emails/month, so you'll likely outgrow it sooner. MailerLite MailerLite
• Brevo — best for learning marketing fundamentals

• Brevo Academy is unusually strong educationally: it has beginner courses, tutorials, certifications, and material covering strategy, deliverability, segmentation, A/B testing, etc. Brevo Academy Brevo Academy
• Its free plan is free forever, with up to 100,000 stored contacts and 300 email sends/day. Brevo Help
• I'd choose Brevo if you want to learn broader digital/email marketing, rather than primarily learning newsletter creation.
• Kit — best for creators/newsletters

• The free plan supports up to 10,000 subscribers, unlimited broadcasts, forms and landing pages. Kit Help Center Kit
• Its free Kit Start course is excellent if you're a creator building an audience, covering list growth, broadcasts, content strategy and monetization. Kit Creator University
• The downside for learning traditional email marketing is that its education is more creator-focused.

My recommendation

Start with MailerLite if you're completely new. Its combination of beginner-friendly software + structured Academy courses + practical tutorials is the strongest "learn while doing" experience.

If your definition of "best" is instead "which free platform lets me keep the largest list for the longest?", I'd pick Brevo or Kit over MailerLite.

If you tell me whether you're doing e-commerce, a small business/service, or a newsletter/creator business, I can narrow it down to the best one for your specific situation.

Yes. If automation must actually work on the permanent free tier, rather than being a trial that pushes you to upgrade, the shortlist is pretty small.

Best options for a personal newsletter

My pick: MailerLite. Its current free plan explicitly includes 3 visual automations, and there's no time limit on the free tier. You get up to 250 active subscribers and 2,500 emails/month before you need to upgrade. MailerLite MailerLite

That is enough to build something like:

• Welcome workflow: signup → welcome email → wait → best-of newsletter → wait → regular newsletter
• Lead-magnet workflow: signup → deliver download → wait → follow-up → recommendation
• Engagement workflow: click/read behavior → tag subscriber → send relevant follow-up

The catch is the 250-subscriber ceiling, which is pretty restrictive if you're genuinely scaling. Once you hit it, MailerLite pauses sending/automation until you reduce the list or upgrade. MailerLite

Brevo is the interesting alternative if your list could grow quickly. Its free tier supports up to 100,000 contacts, although you're limited to 300 emails per day, so it's much better for a large, relatively low-frequency newsletter than for a high-volume publication. Brevo Help

I would not choose Kit or beehiiv specifically for automation on free: their free tiers are attractive for newsletter publishing/list size, but automation is a paid-plan feature or substantially restricted. Sasanova Fayed - Fayedtion

Bottom line:

• Want real automated sequences for $0 → MailerLite
• Expect lots of subscribers but modest daily sending → Brevo
• Want newsletter publishing/growth first, automation later → beehiiv
• Want large free list but mostly broadcasts → Kit

If you tell me roughly how many subscribers you have now and what automations you want (welcome sequence, lead magnet, paid upsell, re-engagement, etc.), I can narrow it down to the best free setup.

Yes. For your use case, Kit is probably the strongest free option.

• kit.com — best for list growth + launches: its free plan supports up to 10,000 subscribers, unlimited landing pages, unlimited opt-in forms, and unlimited broadcasts. Its forms can be embedded as modals/popups, sticky bars, slide-ins, or inline forms. Kit Help Center Kit
• mailerlite.com — best all-in-one alternative: free plan includes 250 subscribers, 2,500 emails/month, 1 landing page, and 3 signup forms/popups. It also has automations and digital-product functionality. MailerLite MailerLite

My pick for you

Choose Kit if your priority is building a large email list and doing occasional launches. The 10,000-subscriber free ceiling and unlimited landing pages/forms are unusually generous. Kit Help Center

Choose MailerLite if you want more of a traditional small-business email-marketing suite and don't expect to exceed 250 subscribers quickly.

One important distinction: if by “paid subscriptions” you mean you charge people for access to a paid newsletter/membership, Kit's free plan includes digital products and subscriptions, while MailerLite's recurring paid-newsletter subscription functionality is on its paid tier. Kit Help Center MailerLite

Yes. If “free forever” + multi-step welcome sequences is the key requirement, I’d shortlist these:

1. 🥇 Sender — my pick

sender.net

Sender is unusually generous: its Free Forever plan supports 2,500 subscribers, 15,000 emails/month, and unlimited automation workflows. Its automation builder supports triggers, delays, conditions and multiple emails, so you can build something like:

Signup → immediately: Welcome email
→ Day 2: Your best resource
→ Day 4: Your story / positioning
→ Day 7: Case study
→ Day 10: Offer / CTA

Sender explicitly says welcome series are available on the free plan. Sender Sender

2. Brevo — best if your list may grow

brevo.com

Brevo's free plan is genuinely free forever and stores up to 100,000 contacts, although its marketing automation is limited to 2,000 contacts. The bigger catch is sending: you're limited to 300 emails/day. Brevo Help

So it's attractive if you have a small, low-volume list and want room for contacts without immediately hitting a subscriber ceiling.

3. MailerLite — nicest simple experience

mailerlite.com

MailerLite still offers automation on its free plan, including welcome sequences, but its June 2026 changes made the free tier much smaller: 250 active subscribers, 2,500 emails/month, 3 active automations, and 5 steps per automation. MailerLite MailerLite

My recommendation

If you're starting with a few hundred to ~2,500 subscribers, I'd choose Sender. It gives you the most useful combination of free forever + genuinely multi-step automation + generous subscriber limit.

If you tell me roughly how many subscribers you have now and how many emails you expect to send per month, I can narrow this down to the best 1–2 options.

For a solo yoga instructor, I’d pick MailerLite.

My ranking

1. mailerlite.com — best overall

• $0/month for up to 250 active subscribers and 2,500 emails/month.
• Very beginner-friendly drag-and-drop email builder.
• Includes signup forms, landing pages, and basic automations.
• Paid Comfort starts at $12/month when you outgrow the free plan. MailerLite MailerLite
• Great fit for sending weekly class schedules, cancellations, workshops, intro offers, and promotions.
• brevo.com — best if you expect a larger list

• Free plan allows 300 emails/day and up to 100,000 stored contacts.
• Paid Starter starts at $9/month.
• Good if you send frequent announcements and don't want pricing to be primarily based on your contact count. Brevo Help
• mailchimp.com — easy, but I'd skip it for your situation

• Free plan is limited to 250 contacts and 500 sends/month.
• Paid Essentials currently starts around $13/month.
• It's polished and popular, but you're likely to get better value from MailerLite as a one-person business. Mailchimp Mailchimp

What I'd do in your shoes

Start with MailerLite Free. You could have a simple weekly email like:

This Week at [Your Yoga Studio]
🧘 Monday — Vinyasa, 6 PM
🌿 Wednesday — Gentle Yoga, 10 AM
☀️ Saturday — Outdoor Yoga, 9 AM

New student special: First class $10

Reserve your spot → [booking link]

Then create an automated welcome email for anyone who joins your list. You won't need to pay anything until your audience exceeds 250 active subscribers. MailerLite

Bottom line: MailerLite is the best balance of cheap + beginner-friendly + enough marketing features for a solo yoga business.

If you tell me roughly how many students/emails you have now (e.g. 50, 300, 1,000), I can tell you exactly which plan I'd choose and what it would cost.

For a small real-estate practice with a modest contact list, I’d keep it simple:

My pick: Constant Contact

Constant Contact is probably the best fit if your main needs are straightforward newsletters + routine client follow-ups. It’s designed around easy campaign creation, contact organization, segmentation, and basic automation rather than making you build a complicated CRM. Constant Contact Constant Contact

You could use it for:

• Monthly or twice-monthly market newsletters
• New-listing and open-house announcements
• Past-client check-ins
• New-lead welcome sequences
• Buyer/seller-specific email lists
• Simple automated follow-ups

When I'd choose something else

• MailerLite — worth considering if keeping costs low and having a lightweight interface are your priorities. It’s particularly well suited to solo agents with small lists. Constant Contact
• Mailchimp — good if you mainly want conventional newsletters and basic automation and are already comfortable with it. Constant Contact
• Follow Up Boss — choose this instead if your real problem is managing leads and sales follow-up, not just sending emails. It’s a much more CRM-oriented solution. Constant Contact
• ActiveCampaign — powerful, but I'd consider it overkill unless you eventually want sophisticated automated lead journeys. Constant Contact

Bottom line: If you told me, “I have a few hundred contacts and just want to stay in touch professionally without becoming an email-marketing expert,” I'd start with Constant Contact.

If you tell me roughly how many contacts you have (e.g. 100, 500, 1,000) and whether you already use a CRM, I can narrow it down to the most economical choice.

If your priority is “I’m a one-person business and I don’t want to become a marketing-automation engineer,” I’d choose Podia—especially if you’re willing to host the course there too.

My recommendation

Why Podia fits you: its email system is directly connected to your courses and customers. You can trigger sequences when someone signs up, buys a course, or reaches a course milestone, without stitching together several tools. help.podia.comhelp.podia.com

Its reporting is also nicely focused on the numbers a solo course creator actually needs: opens, clicks, sales, revenue, unsubscribes, and course progress. help.podia.comhelp.podia.com

The big advantage is that you don't have to maintain a separate course platform + email platform + analytics integrations.

One caveat: Podia is relatively expensive if all you need is email. Current annual pricing starts at $42/month for Mover, with 100 email subscribers included; higher plans increase the subscriber allowance and remove Podia's transaction fee. www.podia.com

When I'd pick something else

• Pick MailerLite if your course is already hosted somewhere and you mainly need straightforward email sequences, landing pages, and reporting. Its current Comfort plan starts at $12/month, and it includes automations and reporting without the heavier marketing complexity of platforms like ActiveCampaign. www.mailerlite.com
• Pick Kit if growing an audience/newsletter is going to become a major part of your business. Kit is particularly good at visual automations, tagging, segmentation, and creator-oriented funnels. kit.com

Bottom line:
If you're starting or willing to consolidate → Podia.
If your course is already somewhere else → MailerLite.
If email marketing itself is your growth engine → Kit.

For your stated goal of email sequences + simple analytics + minimal complexity, I'd lean Podia 60/40 over MailerLite.

For a small nonprofit run by volunteers and supported by donors, I’d recommend Brevo as the best budget-friendly starting point.

My pick: Brevo

Brevo is particularly attractive if you have a growing donor/volunteer list but don't send emails every day.

• Free plan: $0/month, with up to 100,000 stored contacts and 300 emails/day. Brevo Help
• Paid plans start around $9/month, so you can stay inexpensive as you grow. Brevo Help
• It has a drag-and-drop editor, so volunteers don't need technical skills. Brevo Help
• It includes basic CRM/contact-management features, which can be useful for separating donors, volunteers, members, and general supporters.
• Its pricing is based primarily on emails sent rather than number of contacts, which can be a big advantage for nonprofits with lots of supporters but relatively infrequent newsletters. Groupmail

Two alternatives worth considering

• Mailchimp — probably the easiest choice if your volunteers already know it. It has excellent templates and integrations, and verified nonprofits can get 15% off paid plans. Mailchimp Mailchimp The downside is that costs can rise as your contact list grows.
• MailerLite — a very good choice if your priority is simplicity and attractive newsletters. Several 2026 comparisons put it among the strongest inexpensive nonprofit options. Capterra EmailToolScout

What I'd choose

For your particular description, I'd start with Brevo's free plan. You can have volunteers manage newsletters without paying until your sending volume actually requires it.

If you tell me roughly how many donors/volunteers you have (e.g. 300, 1,000, 5,000) and how often you email them, I can tell you which one will actually be cheapest.

For an independent podcaster, I’d put Kit (formerly ConvertKit) at the top of the list.

My pick: Kit

For your use case, Kit is the best overall fit because it's designed around creators rather than traditional businesses. You can use it for:

• New-episode announcements
• A regular weekly/biweekly newsletter
• Automated welcome sequences for new listeners
• Signup forms and landing pages
• Tagging listeners by interests
• Eventually selling products or memberships

The especially compelling part is the current free allowance: up to 10,000 subscribers with unlimited email sends. EmailTooltester.com

I'd choose Beehiiv instead if your newsletter itself is becoming a major product and you care heavily about referral programs, newsletter growth, sponsorships, or paid subscriptions. Its free plan currently supports up to 2,500 subscribers. EmailTooltester.com

Bottom line: Start with Kit unless you're specifically trying to build a newsletter business alongside the podcast. It gives a growing independent podcaster more room before email costs become an issue.

kit.com

For a small craft brewery collecting taproom emails and sending event notices, I’d usually narrow it to MailerLite, Brevo, and Constant Contact. The “best” choice depends on whether you care more about the lowest cost, easiest setup, or event features. Sequenzy Constant Contact

My top pick: mailerlite.com

Best value for a small taproom list

Why it fits a brewery:

• Simple signup forms you can put on a tablet at the bar or QR code on tables
• Good-looking beer/event newsletters without much design work
• Welcome emails (“Thanks for joining our mug club/list”) are easy to automate
• Usually stays inexpensive as you grow from a few hundred to a few thousand fans

Good setup:

• QR code → “Join our beer club”
• Collect: first name, email, birthday (optional), favorite beer style (optional)
• Automated welcome email with a taproom perk
• Monthly newsletter: releases, food trucks, live music, trivia nights

Best if you want SMS too: brevo.com

Brevo can be attractive if you want occasional text alerts like “Fresh IPA release today” or “Tonight’s event starts at 6.” Its pricing model can work well for businesses with smaller lists that send campaigns periodically. TechVendorIndex SMB Compare

Best for event-heavy breweries: constantcontact.com

If you run lots of ticketed events, classes, release parties, or community gatherings, Constant Contact has stronger small-business event features and hands-on support. Constant Contact

I would probably skip starting with:

• mailchimp.com — popular and powerful, but costs and complexity can climb as your list grows. Nexa Toolkit
• Full CRM platforms — too much overhead for a taproom email list.

A practical brewery stack

For many small breweries, I’d do:

1. MailerLite for email collection + newsletters
2. A free QR-code signup form at: - bar counter
3. tables
4. merch area
5. growler/crowler pickup
6. One automated welcome email: - “Welcome to the brewery family”
7. invite them back
8. offer a first-visit perk if you want
9. Send: - 2–4 emails/month
10. special release alerts
11. event reminders
12. seasonal beer announcements

One important brewery-specific tip: don’t just collect emails—tag people. A list with “IPA fans,” “event attendees,” “mug club,” and “locals” will outperform one giant generic list.

If you tell me roughly how many taproom visitors you get per month and whether you want SMS/text alerts, I can recommend the cheapest setup that won’t force you to migrate later.

For a tiny bookshop sending author-event invitations plus one newsletter a month, I’d shortlist Brevo and MailerLite rather than paying for something heavyweight like Mailchimp.

My pick: Brevo

brevo.com

Why it fits a bookshop:

• Its pricing is primarily based on emails sent rather than contacts stored, which is excellent if your mailing list grows but you only send a few campaigns each month. ToolSkeptic SMB Compare
• The free tier currently allows 300 emails per day, with a large/unlimited contact allowance depending on the plan details. SMB Compare
• You can keep separate lists/segments such as “newsletter,” “author events,” and “VIP/book club.”
• It includes basic CRM functionality, so you can keep some customer/contact organization in the same place. Mailercloud

For example, if you have 800 subscribers and send one newsletter plus two event invitations a month, send-based pricing can be considerably friendlier than a platform that charges simply because you have 800 contacts.

The alternative: MailerLite

mailerlite.com

I'd choose MailerLite if ease of creating attractive emails matters more to you than keeping the cost tied to how much you send. It is particularly well regarded for its clean editor and straightforward automation. Mailercloud

What I'd skip

Mailchimp is perfectly usable, but for a tiny shop starting from scratch, I don't think its pricing gives you enough advantage to justify choosing it. Recent comparisons put its entry pricing above Brevo/MailerLite, and its contact-based pricing becomes less attractive as your list grows. ToolSkeptic LetterDuck

Bottom line: For your particular use case, I'd start with Brevo's free plan, build one newsletter template, and create a separate “Author Events” segment. You can always move up to a paid plan once your list or sending frequency makes it worthwhile. SMB Compare

If you tell me roughly how many people are on your mailing list (e.g. 300, 1,000, 5,000), I can tell you which one is likely to be cheapest for your actual numbers.

If you’re a budget-conscious solopreneur with a growing list, I’d narrow it to MailerLite, Brevo, and Kit. The best choice depends mostly on list size and how sophisticated your automations need to be.

My pick: MailerLite

mailerlite.com is probably the best overall value for your situation.

• Free: up to 250 subscribers, 2,500 emails/month, campaigns, and 3 automations. MailerLite
• Paid: starts at $12/month for the Comfort plan, with 50 active automations and regular newsletter/broadcast capabilities. MailerLite
• You get landing pages, forms, automations, integrations, and email marketing in one relatively inexpensive package.

Why I'd choose it: It gives you the traditional "email marketing business" toolkit without immediately pushing you into a pricey plan.

The cheapest option: Kit

kit.com is extremely compelling if your list is still under 10,000 subscribers.

Its free plan supports up to 10,000 subscribers and unlimited broadcasts, plus forms, landing pages, tagging/segmentation, and digital products. Kit Kit Help Center

The catch: visual automations and automated email sequences require the paid Creator plan. Kit Help Center

So I'd pick Kit if you're primarily a creator/newsletter business and broadcasts are more important than complex automated funnels.

Best if your list is getting large: Brevo

brevo.com uses a somewhat different pricing model: you're primarily paying based on email volume, rather than simply the number of contacts.

• Free: 300 emails/day and up to 100,000 stored contacts.
• Starter: from $9/month, with no daily sending limit.
• Standard: from $18/month, adding unlimited-contact marketing automation, A/B testing, and advanced reporting. Brevo Help

That can be a great deal if you have lots of subscribers who don't receive emails frequently.

My quick decision rule

Bottom line: I'd start with MailerLite unless you're specifically building a creator/newsletter business, in which case I'd seriously consider Kit. Both let you start cheaply without having to migrate your entire business once you begin using automations.

If you tell me roughly how many subscribers you have now (e.g. 500, 2k, 10k) and how many emails you send per month, I can tell you which one is likely to be cheapest at your actual size.

Yes. For a freelance marketer with several small clients, I’d separate “multi-account management” from true white-label/reseller software—because the cheapest option is often not the one with full white-labeling.

My shortlist

1. MailerLite — my pick for most freelancers

This is probably the best value if your clients can each have their own MailerLite account.

MailerLite explicitly supports agencies: you can manage multiple client accounts from one login, switching between them in two clicks. Each client retains separate subscribers, campaigns, automations and billing. MailerLite MailerLite

The catch: it isn't actually white-label. MailerLite says it doesn't offer a reseller/white-label version. MailerLite

The upside is price. Its current Power plan starts at $25/month for up to 500 subscribers, with unlimited users and unlimited monthly emails; there's also a free plan for small lists. MailerLite MailerLite

Best setup: Have each client own/pay for their MailerLite account, while you get agency access. You can charge them your management fee separately without eating their email-software costs.

mailerlite.com

2. HighLevel — best if you really want white-labeling

If by white-label you mean:

“I want my client to log into my agency's branded platform, not see MailerLite/HighLevel.”

Then HighLevel is much more appropriate.

Its current pricing is:

• $97/mo — 3 sub-accounts
• $297/mo — unlimited sub-accounts
• $497/mo — unlimited sub-accounts + SaaS Mode, which lets you sell the platform as your own software and automate account creation/rebilling. GoHighLevel

So, for example, once you have 10–20 clients, the $297 plan can become attractive because you aren't paying for a separate platform subscription for every client.

The downside is that $297/month is a lot if you're only managing 3–5 small clients. And HighLevel is substantially more than an email platform—it includes CRM, funnels, SMS, automation, calendars, etc. GoHighLevel

gohighlevel.com

3. Brevo — worth considering for inexpensive client email

Brevo is attractive if you're primarily doing email campaigns and automation rather than selling clients a whole marketing platform.

However, its true centralized sub-account functionality is currently an Enterprise feature, so I wouldn't choose it specifically for inexpensive multi-client account management. Brevo Help Brevo Help

It does have inexpensive plans and relatively flexible user/permission management, though. Brevo Help

brevo.com

What I'd do in your situation

If you're a solo freelance marketer with ~3–15 small businesses, I'd probably go:

MailerLite → client owns the account → you manage it → client pays the software bill → you charge a monthly management fee.

That's much cheaper and cleaner than paying $297–497/month for a white-label platform.

I'd move to HighLevel when you have enough clients that you want to turn email/CRM/automation into a standardized agency product and sell it under your own brand.

The key distinction is:

• Want cheap + easy: MailerLite
• Want cheap + separate client accounts: MailerLite
• Want actual agency-branded software: HighLevel
• Want to resell software and recurring subscriptions: HighLevel SaaS Mode
• Want primarily inexpensive email sending: Brevo

If you tell me roughly how many clients you have (e.g. 5, 10, 20) and average subscribers per client, I can calculate the cheapest setup and break-even point between these options.

3. Brevo — worth considering for inexpensive client email

Brevo is attractive if you're primarily doing email campaigns and automation rather than selling clients a whole marketing platform.

However, its true centralized sub-account functionality is currently an Enterprise feature, so I wouldn't choose it specifically for inexpensive multi-client account management. Brevo Help Brevo Help

It does have inexpensive plans and relatively flexible user/permission management, though. Brevo Help

brevo.com

What I'd do in your situation

If you're a solo freelance marketer with ~3–15 small businesses, I'd probably go:

MailerLite → client owns the account → you manage it → client pays the software bill → you charge a monthly management fee.

That's much cheaper and cleaner than paying $297–497/month for a white-label platform.

My pick: brevo.com. Its pricing is based primarily on email volume rather than subscriber count, and the $18/month Standard tier includes unlimited-contact automation, analytics, A/B testing, and event tracking. Brevo Help Brevo

• Brevo: Best fit if your subscriber base may grow faster than email volume.
• MailerLite: Cheaper initially—free up to 250 subscribers, then Comfort starts at $12/month—but pricing scales with active subscribers. MailerLite MailerLite
• Verdict: For a tight-runway SaaS, I'd start with Brevo to avoid painful per-subscriber scaling.

For a budget-constrained nonprofit, MailerLite looks like the strongest overall value right now—especially if segmentation is important.

My pick: MailerLite

MailerLite nonprofit pricing

MailerLite currently advertises 30% off all paid plans for verified nonprofits. More importantly for your use case, it says you can create unlimited groups and segments at no additional fee—so you could maintain separate audiences for donors, volunteers, board members, event attendees, monthly donors, lapsed donors, etc. www.mailerlite.com

That's particularly attractive when your team needs segmentation but can't afford a sophisticated CRM/marketing-automation platform.

Runner-up: Constant Contact

Constant Contact pricing and nonprofit discount

Constant Contact offers 20% off with a six-month prepayment or 30% off with a 12-month prepayment for eligible nonprofits. Its Standard plan includes 10 custom segments, along with automation and A/B testing. www.constantcontact.com

I'd choose it over MailerLite if events, registrations, social marketing, and hands-on customer support are especially important.

One interesting alternative: Brevo

Brevo can be particularly economical if you have a large donor/contact database but don't email everyone frequently, because its pricing is more oriented around sending volume than simply the number of stored contacts. Its free tier also permits unlimited contacts, subject to a daily sending limit. www.capterra.com

Bottom line:

• Best overall value + segmentation: MailerLite
• Best for events and broader marketing: Constant Contact
• Best for a large list with relatively infrequent campaigns: Brevo
• Best if your team already knows it: Mailchimp

If you tell me roughly how many contacts you have (e.g. 1,000 / 5,000 / 10,000) and how many emails you send per month, I can calculate which would actually be cheapest for your nonprofit.

If your priority is a small paid newsletter audience + keeping costs low + eventually adding SMS, I’d narrow it to MailerLite, Kit, and beehiiv.

My pick: MailerLite if SMS is genuinely important

mailerlite.com

MailerLite is probably the best value if you want email + SMS in one ecosystem. Its paid Comfort plan starts around $12/month, and the platform explicitly supports email and SMS functionality. MailerLite

The catch: it isn't designed around paid newsletters as deeply as beehiiv. If your business is primarily “I publish a newsletter and people pay me for it,” I'd lean toward beehiiv instead.

My pick: beehiiv if newsletter revenue is the main business

beehiiv.com

beehiiv is purpose-built for newsletter publishers, with paid subscriptions, referrals, advertising/Boosts and newsletter growth tools. It takes 0% of paid-subscription revenue beyond normal payment processing. Beehiiv Beehiiv

For a small list, though, there's an important wrinkle: the free Launch plan goes to 2,500 subscribers, but the monetization-focused paid tier starts around $43–$49/month depending on billing/pricing version. Field Tested Newsletter Cost Calculator

So if you're only making, say, $100–300/month from a small paid list, that monthly software bill can be significant.

Kit is the sleeper choice

kit.com

Kit is especially attractive if you're a creator who might eventually sell courses, digital products, coaching, or other creator products. Its free tier is unusually generous—up to 10,000 subscribers—although monetization and advanced features change the economics. Beehiiv StackDrawer

I'd choose it over beehiiv if your newsletter is part of a broader creator business, rather than the product itself.

What I'd do in your situation

• Under ~1,000 subscribers + SMS is important: MailerLite
• Under ~2,500 subscribers + newsletter is the product: beehiiv Launch, then reassess when you start charging
• Growing creator business + courses/products: Kit
• Already making meaningful recurring paid-subscription revenue: beehiiv, because the 0% platform fee becomes increasingly valuable
• You specifically need serious SMS marketing: MailerLite, or use a separate SMS provider alongside your newsletter platform

One important distinction: “email + SMS” and “paid newsletter monetization” aren't necessarily best handled by the same platform. If you tell me roughly how many free subscribers, how many paid subscribers, your monthly newsletter revenue, and how many SMS messages/month you expect, I can calculate the cheapest setup and tell you exactly which platform I'd use.

mailerlite.com

MailerLite is probably the best value if you want email + SMS in one ecosystem. Its paid Comfort plan starts around $12/month, and the platform explicitly supports email and SMS functionality. MailerLite

The catch: it isn't designed around paid newsletters as deeply as beehiiv. If your business is primarily “I publish a newsletter and people pay me for it,” I'd lean toward beehiiv instead.

My pick: beehiiv if newsletter revenue is the main business

beehiiv.com

beehiiv is purpose-built for newsletter publishers, with paid subscriptions, referrals, advertising/Boosts and newsletter growth tools. It takes 0% of paid-subscription revenue beyond normal payment processing. beehiiv.com beehiiv.com

For a small list, though, there's an important wrinkle: the free Launch plan goes to 2,500 subscribers, but the monetization-focused paid tier starts around $43–$49/month depending on billing/pricing version. fieldtestedhq.com newslettercalc.com

So if you're only making, say, $100–300/month from a small paid list, that monthly software bill can be significant.

Kit is the sleeper choice

For a one-person marketing operation, I’d pick MailerLite if your priorities are easy UI + basic automations + low cost.

My pick: MailerLite

MailerLite's current free plan gives you up to 250 subscribers, 2,500 emails/month, and 3 automations. Its paid Comfort plan starts at $12/month and adds substantially more automation capacity. MailerLite

The reason I'd choose it over Brevo for your use case isn't just price: the interface is particularly straightforward, and its visual automation builder is well suited to simple sequences such as:

• New subscriber → welcome email
• Wait 2 days → educational email
• Wait 3 days → offer
• Clicks link → add tag
• Doesn't open → resend/follow-up

Brevo starts cheaper at $9/month, and its pricing is based more on email volume than subscriber count. That's potentially a better deal if you have a relatively large list but send infrequently. Its free plan also includes automation for up to 2,000 contacts. Brevo Help

So I'd use this rule:

• Small list + want the easiest experience: → MailerLite
• Large list + low sending volume + absolute lowest cost: → Brevo
• Creator-focused business/newsletter: → Kit
• Want maximum simplicity and don't mind paying a little more: → MailerLite

If you tell me roughly how many subscribers you have (or expect in year 1) and how many emails you'll send per month, I can calculate which one is actually cheapest for you.

If your priority is good deliverability without paying for premium tiers, I’d focus less on the cheapest sticker price and more on whether the provider lets you use proper authentication (SPF/DKIM/DMARC), has a good sending reputation, and doesn’t cripple automation or sending infrastructure on entry plans.

A shortlist I’d consider:

My practical ranking for a budget + deliverability balance:

1. Brevo — best if you send campaigns but don’t want your bill tied directly to list size. Picktool
2. MailerLite — best if you want a straightforward marketing tool with good usability. Resources Rework
3. EmailOctopus or Sender — best if cost is the main constraint and your automation needs are modest. Email Bump Sprout24

A few things matter more than the vendor for deliverability:

• Use a custom sending domain (not a shared free address).
• Set up SPF, DKIM, and DMARC before sending volume.
• Avoid buying/importing old lists.
• Start with engaged subscribers and ramp volume gradually.
• Keep bounce rates low and remove inactive addresses.

I’d be cautious about choosing solely based on “unlimited sends” or “cheapest plan.” Some low-cost plans look attractive but limit authentication, automation, support, or reputation controls in ways that can hurt inbox placement.

If you tell me your list size, monthly send volume, and whether this is ecommerce vs newsletter vs B2B, I can narrow it to 2–3 choices.

For an agency pitching small local businesses, my first choice would be mailerlite.com.

Why I’d bundle it:

• Very low entry cost: free up to 250 active subscribers and 2,500 emails/month. Paid plans start at $12/month. MailerLite MailerLite
• Good enough for most local-business needs: newsletters, forms, landing pages, automations, segmentation, A/B testing, etc. MailerLite
• Agency-friendly: you can manage multiple client accounts from one login, with separate subscribers, campaigns, templates and billing for each client. MailerLite
• Clients can own their accounts/data: you don't have to put every client into one giant agency account. MailerLite
• You can make margin on the service: MailerLite has a 30% recurring referral commission, although it does not offer a true white-label/reseller version. MailerLite MailerLite

How I'd package it

I'd actually avoid selling "email software". Sell the outcome:

Local Business Growth Package — $199–399/mo

• Website / Google Business optimization
• Monthly email newsletter
• 1–2 automated follow-up sequences
• Lead capture form
• Monthly reporting
• Email platform included

Then you can absorb the MailerLite cost into the package rather than presenting it as a separate $12–$25 expense.

For example, at the entry level, your underlying software cost can be only $12/month, while you're charging for the strategy, copywriting, design, setup, maintenance and reporting. MailerLite's current Comfort plan starts at $12/month and includes 5,000 monthly emails. MailerLite

One important caveat: if your agency wants a true white-label client portal where clients never see the underlying email platform, MailerLite isn't the ideal choice. It explicitly says it doesn't offer white-label/reseller software. MailerLite

If you tell me roughly how many clients you expect to have (10, 50, 100+) and whether you want clients to see/manage the email platform, I can recommend the most profitable setup and pricing structure.

If the priority is cheap + dependable list hygiene/suppression, I’d shortlist these:

• Brevo — best budget choice for a large consolidated list. It prices primarily by emails sent rather than contacts stored, so you can retain a sizable master list without paying simply to store it. Its free tier allows unlimited contacts with a daily sending cap, and paid plans start around $9/month. EveryAny.One SMB Compare
• MailerLite — best simple all-around choice for smaller lists. It automatically excludes unsubscribed and bounced subscribers from its billable active-subscriber count, which is a useful sign that suppression is integrated into list management rather than being something you have to manually maintain. MailerLite
• Kit — worth considering if you qualify for its generous free tier. It can be particularly economical if your list is large but you don't need sophisticated CRM functionality. MailToolFinder

What I'd pick for consolidation

Brevo if you're merging several lists and expect the resulting database to be large. The send-based pricing model can make a big difference when you're carrying lots of inactive/suppressed records. EveryAny.One

MailerLite if the resulting list is relatively modest and you value straightforward campaign management over having the absolute lowest storage cost. Its treatment of bounced/unsubscribed contacts is especially relevant to your list-hygiene requirement. MailerLite

One important caveat: don't treat "suppressed" as permission to re-mail old addresses. During consolidation, preserve unsubscribe/complaint status from every source list and use the most restrictive status when records overlap.

If you tell me roughly how many contacts you're consolidating and how often you'll send, I can compare the actual monthly cost of Brevo vs. MailerLite vs. a couple of other budget options.

If your priority is cheap + A/B testing for subject lines, I’d pick MailerLite.

• MailerLite: Best budget choice. Its free plan includes campaign A/B testing, though it’s limited to 250 subscribers / 2,500 emails per month. Paid plans start around $12/month. Humblytics EmailTooltester.com
• Brevo: Better if you have a large list but send relatively infrequently. Its cheaper Starter plan begins around $9/month, but A/B testing requires the Standard plan (~$18/month). Stackmerit Compare Tiers
• Kit: Worth considering if you're primarily a creator/newsletter business, but subject-line A/B testing starts on its paid Creator tier, making it less attractive if price is the main concern. Humblytics

My recommendation

Start with MailerLite. You can actually test subject lines for free, and you don't need to pay just to unlock the basic A/B-testing capability.

If you tell me roughly how many subscribers you have and how many emails you send per month, I can tell you which is cheapest for your specific situation.

If your priority is the cheapest option that still gives you solid GDPR/CCPA-friendly consent and opt-in management, I’d shortlist Brevo and MailerLite.

My pick: Brevo

brevo.com is probably the best value if compliance/consent management is the deciding factor.

• Free: $0/month, with up to 300 emails/day and up to 100,000 stored contacts. Brevo Help
• Brevo explicitly advertises GDPR & CCPA compliance, including customizable forms, consent records, and data-request management. Brevo
• Its forms support double opt-in, and Brevo records the consent/confirmation events. Brevo Help Brevo Help
• Paid Starter begins at $9/month, so you can stay free for quite a while if your sending volume is low. Brevo Help

Runner-up: MailerLite

mailerlite.com is arguably nicer if you primarily want straightforward newsletter marketing.

• Free: up to 250 subscribers and 2,500 emails/month. MailerLite
• Built-in GDPR settings, consent checkboxes/permissions, and double opt-in. MailerLite MailerLite
• Paid Comfort starts at $12/month for up to 500 subscribers. MailerLite
• It has a subscriber preference center on the paid plan, which is useful if you want subscribers to manage what communications they receive. MailerLite

Bottom line

I'd start with Brevo Free if GDPR/CCPA consent management is a hard requirement. It's unusually generous on contact storage, and its consent-recording/data-request features make it the stronger fit for your particular requirement. Brevo Help Brevo

One caveat: “GDPR/CCPA compliant” doesn't mean your marketing automatically becomes legally compliant. You still need appropriate privacy notices, lawful consent/opt-out practices, retention policies, etc.

If you mean one platform that can create the gated landing page, capture an email, automatically tag the lead based on what they downloaded, and then segment/nurture them, ActiveCampaign is probably the closest fit.

• ActiveCampaign — Best match. Its Pages builder creates landing pages, forms can automatically apply tags, and those tags can trigger automations and create segments. It even provides a specific “Gated Content” automation recipe. ActiveCampaign Help Center ActiveCampaign ActiveCampaign Help Center

activecampaign.com

• HubSpot — Best if you also want a full CRM. Forms capture contacts into the CRM and can trigger follow-up actions/segmentation. It's more comprehensive, but typically more expensive/complex than you need if gated content + email segmentation is the main objective. HubSpot Knowledge Base
• MailerLite — Good lightweight/cheaper option. It has landing pages, forms, automation and interest/behavior-based groups, though its tagging/automation model isn't as deep as ActiveCampaign's. MailerLite

My pick

For a workflow like:

Ad/social/email → gated landing page → email capture → tag interest-ai → deliver PDF → segment → automated nurture

I'd choose ActiveCampaign. Its forms can directly add a tag on submission, and tags can subsequently trigger automations and segmentation. ActiveCampaign Help Center ActiveCampaign Help Center

If you tell me your budget and whether you need a CRM, I can narrow this down to the 2–3 best options and compare pricing/features.

If your agency needs to manage newsletters + automations + client reporting across several brands, I’d narrow the field to these:

🥇 My pick: ActiveCampaign + AgencyAnalytics

For the use case you described, I wouldn't necessarily force one platform to do everything.

Use ActiveCampaign for the actual email work—campaigns, newsletters, segmentation, journeys, lead nurturing and automations. Current agency-focused comparisons particularly favor it for multi-account management and automation depth. Hack'celeration BestSends

Then use AgencyAnalytics as the agency-wide reporting layer. It can pull email metrics from ActiveCampaign, Brevo, Campaign Monitor, HubSpot, MailerLite, Klaviyo and others, while also combining them with GA4, ads, SEO, social, etc. AgencyAnalytics AgencyAnalytics

That gives you a structure like:

Agency
→ Client A
→ Client B
→ Client C
→ Client D

Each client gets:

• Their own email account
• Newsletter templates/campaigns
• Automated sequences
• Segments/lists
• Performance dashboard
• Automated monthly report
• Agency-branded/white-label reporting

AgencyAnalytics specifically supports client-level dashboards, automated reports, custom permissions and white labeling. AgencyAnalytics AgencyAnalytics

When I'd choose something else

Choose HubSpot if your clients need CRM + email + sales pipeline + attribution in one ecosystem. It's considerably more powerful, but usually harder to justify if you're primarily an email/newsletter agency.

Choose Brevo if you have lots of smaller clients and keeping the software cost down is important. It's particularly attractive when clients don't need extremely sophisticated automation.

Choose Campaign Monitor if your agency's work is mostly newsletter production and campaign management, rather than complex lifecycle automation. A 2026 agency-focused comparison ranked it particularly highly for multi-client agencies. Hack'celeration

Choose HighLevel if you're actually selling a packaged marketing system to clients—CRM, forms, funnels, SMS, email automation, pipelines, etc.—rather than primarily managing email.

The important distinction

I'd think about your stack as two separate jobs:

1. Client execution: ActiveCampaign / Brevo / HubSpot
2. Agency intelligence: AgencyAnalytics

That's much more scalable than trying to make the email platform itself your agency reporting system. AgencyAnalytics can aggregate email plus other channels into the same client dashboard, including PPC, SEO, analytics, social and ecommerce data. AgencyAnalytics

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and whether each client needs their own separate email account, I can give you a specific recommended stack and estimated monthly cost.