Positive mentions of Thinkific

For an agency building a subscription community for a coach, I’d generally start with Circle unless the coach’s business has unusually strong course/marketing-automation requirements.

My shortlist

1. Circle — my default choice

circle.so

Circle is particularly well suited to the agency model because you can structure the client's product as spaces + membership tiers + paywalls, rather than trying to bolt a community onto a course platform.

Its current paywalls support:

• Monthly, quarterly, annual and other recurring billing
• Free and paid trials
• One-time purchases
• Installments
• Coupons
• Tiered access to specific spaces
• Automatic access changes when subscriptions cancel or payments fail
• Stripe payments and Stripe Tax
• Subscription management for members Circle Circle Circle Circle

That maps nicely onto something like:

Coach's Membership

• Free community
• $49/mo — Core
• $99/mo — Pro
• $299/mo — Coaching
• Separate spaces for each tier
• Courses/content inside the appropriate spaces
• Events/live calls
• Announcements
• Member discussions

Circle also gives you a checkout URL that you can put on the coach's existing website, social profiles, ads, etc. A purchaser can create their account and automatically receive the appropriate access after payment. Circle Circle

That's a very clean agency deliverable.

2. Skool — if simplicity is the priority

skool.com

I'd look at Skool if the coach basically wants:

"People pay monthly → they get the community → they get the courses → they participate."

It's deliberately simple and combines community, classroom/course content and membership payments.

The tradeoff is that you have less flexibility than Circle when you start building sophisticated membership architectures, different access levels, automations and a highly customized client experience.

For a single coach with one primary membership, that's often perfectly fine.

For an agency wanting to build repeatable, sophisticated client implementations, I'd lean Circle.

3. Kajabi — if the community is only part of the machine

kajabi.com

Kajabi becomes interesting when the coach needs more than the community itself:

Lead → landing page → email sequence → webinar → sales funnel → checkout → course → membership → upsell

It's much more of an all-in-one creator-business platform.

So if you're being hired to build the entire coaching business infrastructure, rather than primarily the community, Kajabi deserves serious consideration.

If the coach already has a website, CRM, email platform, etc. and you're primarily trying to build a great paid community, Circle is a more natural architecture.

4. Mighty Networks — for community as the product

mightynetworks.com

Mighty is worth considering when the community/network effect is central to the product and the client cares heavily about a branded member experience and mobile community.

It's particularly interesting if you're building something that might eventually become:

thousands of members + events + courses + discussions + subgroups + branded experience

rather than simply a paid coaching portal.

What I'd build for an agency

If I were designing your agency's standard stack, I'd make Circle + Stripe the core:

Marketing site
→ Webflow / Framer / existing site

Checkout + billing
→ Stripe via Circle

Community
→ Circle

Courses / gated content
→ Circle

Email/CRM
→ HubSpot / ActiveCampaign / ConvertKit, depending on client

Automation
→ Make / Zapier

Video
→ Vimeo / Loom / native hosting depending on content

Analytics
→ GA4 + Stripe + CRM + Circle data

The important architectural principle is:

Don't make Stripe merely a payment button. Make the subscription status the source of truth for membership access.

Circle's native Stripe integration can automatically manage access to paywalled spaces based on the subscription, including removing access after cancellation/failed payment scenarios. Circle Circle

That means your agency doesn't have to maintain a fragile chain like:

Stripe → Zapier → Airtable → custom script → community

unless you actually need that complexity.

One thing I'd decide before choosing

The biggest question is what kind of coaching business you're building:

1. Paid community — members primarily interact with each other → Circle / Skool
2. Course + community — structured curriculum is the core product → Kajabi / Circle / Thinkific
3. Membership + coaching tiers — community + group calls + premium coaching → Circle
4. Full creator business — funnels, email, landing pages, courses, products, memberships → Kajabi
5. Large branded network — community/network itself is the product → Mighty Networks

For an agency, I'd optimize less for "which platform has the most features?" and more for which platform lets you create a repeatable implementation that you can deploy for 10, 20, or 50 coaches without creating a maintenance nightmare.

On that criterion, Circle is a particularly compelling starting point because its membership, gated-content and recurring-payment primitives are already closely connected. circle.so circle.so

If you tell me the coach's expected price point, number of members, whether there are courses/live calls, and whether you're managing multiple coaches, I can lay out the exact stack I'd use—including Circle vs Skool vs Kajabi, estimated monthly software cost, payment fees, and the agency implementation architecture.

"People pay monthly → they get the community → they get the courses → they participate."

It's deliberately simple and combines community, classroom/course content and membership payments.

The tradeoff is that you have less flexibility than Circle when you start building sophisticated membership architectures, different access levels, automations and a highly customized client experience.

For a single coach with one primary membership, that's often perfectly fine.

For an agency wanting to build repeatable, sophisticated client implementations, I'd lean Circle.

3. Kajabi — if the community is only part of the machine

kajabi.com

Kajabi becomes interesting when the coach needs more than the community itself:

Lead → landing page → email sequence → webinar → sales funnel → checkout → course → membership → upsell

It's much more of an all-in-one creator-business platform.

So if you're being hired to build the entire coaching business infrastructure, rather than primarily the community, Kajabi deserves serious consideration.

If the coach already has a website, CRM, email platform, etc. and you're primarily trying to build a great paid community, Circle is a more natural architecture.

4. Mighty Networks — for community as the product

mightynetworks.com

Mighty is worth considering when the community/network effect is central to the product and the client cares heavily about a branded member experience and mobile community.

It's particularly interesting if you're building something that might eventually become:

thousands of members + events + courses + discussions + subgroups + branded experience

rather than simply a paid coaching portal.

What I'd build for an agency

If I were designing your agency's standard stack, I'd make Circle + Stripe the core:

Marketing site
→ Webflow / Framer / existing site

Checkout + billing
→ Stripe via Circle

Community
→ Circle

Courses / gated content
→ Circle

Email/CRM
→ HubSpot / ActiveCampaign / ConvertKit, depending on client

Automation
→ Make / Zapier

Video
→ Vimeo / Loom / native hosting depending on content

Analytics
→ GA4 + Stripe + CRM + Circle data

The important architectural principle is:

Don't make Stripe merely a payment button. Make the subscription status the source of truth for membership access.

Circle's native Stripe integration can automatically manage access to paywalled spaces based on the subscription, including removing access after cancellation/failed payment scenarios. Circle Circle

That means your agency doesn't have to maintain a fragile chain like:

Stripe → Zapier → Airtable → custom script → community

unless you actually need that complexity.

One thing I'd decide before choosing

The biggest question is what kind of coaching business you're building:

1. Paid community — members primarily interact with each other → Circle / Skool
2. Course + community — structured curriculum is the core product → Kajabi / Circle / Thinkific
3. Membership + coaching tiers — community + group calls + premium coaching → Circle
4. Full creator business — funnels, email, landing pages, courses, products, memberships → Kajabi
5. Large branded network — community/network itself is the product → Mighty Networks

For an agency, I'd optimize less for "which platform has the most features?" and more for which platform lets you create a repeatable implementation that you can deploy for 10, 20, or 50 coaches without creating a maintenance nightmare.

On that criterion, Circle is a particularly compelling starting point because its membership, gated-content and recurring-payment primitives are already closely connected.

If the goal is one platform that handles the private members area + course delivery + automated email drip based on purchases, I’d shortlist these:

• podia.com — simplest all-in-one. It combines courses, private community/membership areas, checkout, customer accounts, tagging/segments, and built-in email campaigns. You can trigger campaigns when someone buys or joins, so purchaser → onboarding/drip sequence can stay inside one system. Podia Podia Podia
• kajabi.com — stronger if the business is heavily marketing/funnel-oriented. It combines memberships/courses with email automation, funnels, offers, upsells, and behavioral automation. Kajabi
• thinkific.com — particularly course/LMS-focused, with private community spaces and memberships. Its built-in email automation exists, but it is less of a full email-marketing platform than Podia or Kajabi. Thinkific Thinkific Thinkific

For your specific setup

I'd look at Podia first if by "private members area" you mean:

Customer buys Course A → automatically gets a login → sees the course/private community → receives Email 1 immediately → Email 2 three days later → Email 3 a week later → etc.

Podia explicitly supports campaigns/automations and knows which customers purchased which products, without requiring you to connect a separate email system. Podia Podia Help Center

Kajabi becomes more compelling if you expect sophisticated marketing automation—for example, different sequences based on multiple purchases, lead funnels, upsells, abandoned purchases, re-engagement, and behavioral triggers. Kajabi

If you tell me roughly how many course purchasers you expect (e.g. 100, 1,000, 10,000+) and whether the membership is a community or just a locked course portal, I can narrow it down between Podia, Kajabi, and Thinkific and compare the current pricing/features.

Yes — if you want one platform that handles both a private members area and automated email drips tied to course purchases, I’d shortlist these:

My recommendation: Podia

For the requirements you gave, Podia is probably the cleanest choice.

It combines:

• A private, logged-in member area
• Course hosting and student progress
• Paid memberships/community
• Email lists and segmentation
• Automated email campaigns
• Triggers based on purchases, memberships, and other customer actions
• Checkout and payments
• Website/landing pages

Most importantly, the email system is connected directly to the products and customers. Podia specifically supports campaigns that can fire when someone buys or joins, so you don't need to connect something like Mailchimp/ActiveCampaign just to send a post-purchase sequence. Podia Podia Help Center

For example, you could build:

Customer purchases Course A →

1. Immediate welcome email
2. Day 1: "Start here"
3. Day 3: Lesson reminder
4. Day 7: Check-in
5. Day 14: Advanced resource
6. Day 21: Invite to private community
7. Day 30: Next-course offer

And the member gets their course/community access through the same Podia account.

podia.com

When I'd choose Kajabi instead

I'd lean toward Kajabi if the email marketing side is going to be a major part of the business — particularly if you're planning sophisticated funnels, multiple offers, upsells, segmentation, and more elaborate automations.

Kajabi explicitly combines courses, memberships, communities, checkout, email, landing pages and automation. Kajabi Kajabi

kajabi.com

Thinkific

Thinkific is worth considering if the course/learning experience itself is the priority. It supports memberships, communities, courses and gated member areas, and has email automation features. Thinkific Thinkific

Its email automation is somewhat less central to the product than Kajabi's, though, so I'd generally look at Podia or Kajabi first for your particular combination of requirements.

thinkific.com

Bottom line: If you tell me roughly how much the course costs, how many courses you have, whether the membership is one-time or recurring, and how sophisticated the email sequences need to be, I can narrow it down between Podia vs Kajabi vs Thinkific and tell you what I'd use for your setup.