Answers that mention Optmyzr

If you’re managing paid search across lots of client accounts, I’d look first at optmyzr.com.

It’s particularly well suited to an agency-style workflow because you can manage multiple Google Ads/Microsoft Ads accounts from centralized dashboards and portfolios, rather than jumping into each account individually. Optmyzr Help Center Optmyzr Help Center

Why I’d pick it for your use case

• Cross-account management: The All Accounts Dashboard lets you see performance, budget pacing, account health, alerts, and optimization opportunities across accounts in one interface. Optmyzr Help Center
• Portfolio-level optimization: You can group accounts by client, region, or business unit and work at the portfolio level. Optmyzr Help Center
• Automation: Its Rule Engine lets you build if/then rules for bids, budgets, and other optimizations and schedule them across accounts. Optmyzr Help Center Optmyzr Help Center
• Budget management: You can monitor pacing, forecast spend, and reallocate budgets across campaigns/accounts based on performance. Optmyzr Help Center Optmyzr Help Center
• Standardized workflows: Useful when you want every account to get the same recurring checks—e.g. budget pacing, wasted spend, bid adjustments, anomaly detection—without manually doing the work client by client.
• Multi-channel expansion: It now supports workflows across Google, Microsoft, Amazon, Meta, LinkedIn and other platforms, although Google/Microsoft are the core fit for paid search. Optmyzr Help Center

How I'd structure it

For an agency managing, say, 20–100+ accounts, I'd use:

Optmyzr → Portfolios → automated rules → human review

For example:

1. Portfolio dashboard: identify which clients/accounts need attention.
2. Automated alerts: flag overspend, underspend, CPA/ROAS deterioration, etc.
3. Rule Engine: automate low-risk repetitive changes.
4. Budget optimization: shift budget toward campaigns with better marginal performance.
5. Optimization queue: review higher-impact recommendations manually.
6. Scheduled reporting: automatically send client/team reports.

The big advantage isn't just "one dashboard." It's that you can turn your best PPC management practices into repeatable automation, which is where the time savings become substantial. Optmyzr Help Center Optmyzr Help Center

If you tell me roughly how many accounts you manage, monthly ad spend, and whether they're mostly Google Ads or Google + Microsoft, I can also compare Optmyzr vs. Skai vs. Marin vs. native Google Ads Manager specifically for an agency workflow.

For a freelancer managing 20 local business search ad accounts, the biggest mistake is buying a “more powerful PPC tool” before fixing your operating system. At that size, you need centralized access, repeatable workflows, reporting, and alerts more than fancy automation.

A stack I’d consider:

1. Foundation: Google Ads Manager Accounts (MCC) — mandatory

business.google.com

This should be your home base. It gives you:

• One login for all 20 clients
• Cross-account reporting
• Easier permissions management
• Labels and organization
• Bulk actions across accounts

Google specifically built Manager Accounts for advertisers managing multiple client accounts. Google

2. Bulk editing: Google Ads Editor

Use this for:

• Rolling out campaign templates
• Updating ads/extensions
• Adding negative keywords
• Making large changes safely offline

For local businesses, where many accounts have similar structures (plumber, HVAC, dentist, lawyer, etc.), this saves a lot of time.

3. Reporting/client communication: Looker Studio + templates

Build one reporting template:

• Spend
• Leads
• Cost per lead
• Search terms insights
• Conversion tracking status
• Month-over-month trends

Then duplicate it per client. Your clients care less about the platform and more about “are leads coming in?”

4. Add an optimization layer (when 20 accounts start eating your week)

If you want automation:

Optmyzr
Good for:

• Rules
• Audits
• Bulk optimization workflows
• Larger portfolios

If you want account monitoring:

Apex Ads Management
Designed around managing many Search accounts with prioritization and review workflows. MyApex

If you want simpler agency-style reporting:

Tools like Adzooma or similar dashboards can help with alerts and reporting workflows. MarqOps

The workflow I’d use for 20 local clients

Monday

• Check portfolio dashboard
• Review accounts with spend spikes, CPL increases, tracking issues

Tuesday–Thursday

• Deep work on 5–7 accounts/day
• Search terms
• Negatives
• Budget pacing
• Ad testing

Friday

• Reports
• Client updates
• Next-month recommendations

My practical recommendation for a solo freelancer

At 20 clients, I’d run:

Google Ads MCC + Google Ads Editor + Looker Studio + a lightweight automation/alert tool

Don’t jump straight into a $500+/month enterprise PPC suite unless:

• you’re managing $100k+ monthly spend,
• you have employees,
• or you’re spending 10+ hours/week just checking accounts.

The real scaling unlock is usually standardization:

• one campaign naming system,
• one account structure,
• reusable negative keyword libraries,
• reusable reporting templates,
• a weekly optimization checklist.

That’s what lets 20 accounts become 50 without chaos.

If you’re managing hundreds of ad accounts, I’d put optmyzr.com at the top of the list—especially if your agency is heavily Google Ads/Microsoft Ads but also touches Meta, Amazon, or LinkedIn.

My shortlist

1. Optmyzr — best overall for an agency at your scale

• Bulk changes across accounts.
• Sophisticated if/then Rule Engine with scheduled automation.
• Budget pacing and automated bid/budget management.
• Multi-account dashboards and reporting.
• Report templates can be reused across clients and scheduled as PDFs/links.
• Strong audit/history functionality so you can see what automation changed and when. Optmyzr Help Center Optmyzr Help Center Optmyzr Help Center
• It now supports Google, Microsoft, Amazon, Meta and LinkedIn, although the exact portfolio-level automation capabilities differ by platform. Optmyzr Google Ads Optimization Optmyzr Help Center
• adalysis.com — best if you're primarily Google Ads

• Very strong for bulk PPC operations, QA, monitoring, alerts and standardized agency workflows.
• Unlimited team members/accounts is attractive for agencies.
• Particularly good if your team spends a lot of time on Google Ads quality control, search terms, negatives, ads and account audits. Adalysis
• I'd choose it over Optmyzr if your operation is almost entirely Google Search and you care more about PPC analysis/QA than cross-channel orchestration.
• marinsoftware.com — worth considering for very large/multi-channel operations

• Built around managing many clients/publishers from a unified interface.
• Bulk editing via unified grids/Excel workflows.
• Cross-client reporting, dashboards and automated alerts.
• More interesting if you're doing sophisticated enterprise/multi-publisher media buying rather than simply automating Google Ads. Marin Software Marin Software

What I'd pick for your agency

Optmyzr would be my first demo.

The differentiator for me isn't just "bulk editing." It's the combination of:

hundreds of accounts → standardized rules → scheduled automation → centralized monitoring → client reporting → audit trail.

For example, you could build an agency-wide rule such as:

If CPA is > 120% of target AND spend > $500 over the last 7 days → reduce budget 15%, notify account manager, and add the campaign to an exception report.

Then have variations of that strategy running across your client portfolio. Optmyzr specifically supports scheduled Rule Engine strategies and bulk/global strategy automation. Optmyzr Help Center

One caveat at hundreds of accounts: don't build your architecture around Google Ads MCC scripts alone. Google currently imposes a 50-account-per-run limit on MCC-level scripts, so Optmyzr's native automation is preferable for many workflows. Optmyzr Help Center

If you tell me your stack, I can narrow this down considerably

For example, if you have 300 Google Ads + 150 Meta + 50 Microsoft accounts, I can compare Optmyzr vs Adalysis vs Marin vs building your own API layer specifically for:

• bulk campaign/ad/keyword changes
• budget pacing
• automated rules
• anomaly detection
• client reporting
• Slack/email alerts
• approval workflows
• API access
• account limits
• pricing at 100/500/1,000 accounts

That comparison is where the choice gets much more interesting.

For example, you could build an agency-wide rule such as:

If CPA is > 120% of target AND spend > $500 over the last 7 days → reduce budget 15%, notify account manager, and add the campaign to an exception report.

Then have variations of that strategy running across your client portfolio. Optmyzr specifically supports scheduled Rule Engine strategies and bulk/global strategy automation. Optmyzr Help Center

One caveat at hundreds of accounts: don't build your architecture around Google Ads MCC scripts alone. Google currently imposes a 50-account-per-run limit on MCC-level scripts, so Optmyzr's native automation is preferable for many workflows.

If you tell me your stack, I can narrow this down considerably

For an in-house marketing team managing search campaigns across multiple team members, the “best” tool depends on whether you prioritize approval workflows, shared visibility, automation, or campaign execution speed. The strongest collaboration-oriented options are:

My recommendation by team type

• 3–10 person in-house PPC team:

Choose Optmyzr if search campaigns are your core focus. Its approval workflows and automation controls help prevent accidental changes while allowing specialists to work independently. Keywordme

• Marketing team managing search + paid social + multiple channels:

Consider Pace because it emphasizes one shared operating view, permissions, change history, and team-wide reporting. Pace Ads

• Enterprise marketing department with strict governance:

Look for a platform with:

• role-based access controls
• approval queues
• audit logs
• change history
• shared dashboards
• standardized campaign templates
• integrations with Slack/Teams/project management tools

Features I’d prioritize for an in-house team

1. Change tracking — know who changed bids, budgets, keywords, or ads and why.
2. Approval workflows — useful when junior and senior marketers share responsibility.
3. Shared campaign views — avoid “which spreadsheet is current?” problems.
4. Permissions — separate strategist, analyst, and reviewer access.
5. Reusable processes — templates for launches, audits, and optimization routines.

If your team is primarily running Google Search Ads, I’d lean Optmyzr. If you manage search plus other paid channels and want a shared marketing operations hub, I’d lean Pace. Pace Ads AdCrunch

If your priority is multi-account paid-search performance + visualization + custom KPI alerts, my top pick is Optmyzr.

Best overall: Optmyzr

It fits your use case particularly well because it combines:

• Multi-account dashboards: Monitor Google Ads, Microsoft Ads, Amazon, Meta, LinkedIn, and other accounts from a unified interface. Optmyzr Help Center Optmyzr Google Ads Optimization
• Portfolio-level KPIs: You can aggregate accounts into portfolios and set KPI alerts against the portfolio rather than monitoring every account separately. Optmyzr Help Center Optmyzr Help Center
• Custom metrics: Create calculated KPIs from existing metrics, which is useful for things like custom CPA, ROAS targets, efficiency ratios, or blended performance measures. Optmyzr Help Center
• Flexible alerts: Alerts can trigger when a KPI falls below a target, changes by a percentage, or trends in the wrong direction. They can be delivered through email, Slack, and Microsoft Teams. Optmyzr Help Center Optmyzr Google Ads Optimization
• Cross-account reporting: You can build reusable multi-account reports and combine data from multiple advertising platforms. Optmyzr Google Ads Optimization
• Budget monitoring: Portfolio-level budget pacing and alerts are also supported, including automation around budget control. Optmyzr Help Center

optmyzr.com

How I'd rank the alternatives

Marin is the strongest alternative if you're operating at enterprise scale. It supports cross-client reporting, custom columns/filters, recurring reports, and exception-based alerts built around report conditions. Marin Software Marin Support Marin Support

My recommendation: If you want an operational PPC command center where the team can see performance and immediately know what needs attention, choose Optmyzr. If you mainly want a highly customized BI visualization layer and are comfortable building the data infrastructure yourself, I'd lean toward Looker Studio instead.

If you tell me how many accounts, which ad platforms, and your main KPIs (e.g. CPA/ROAS/CVR/spend), I can narrow this down to the best 2–3 options for your setup.

If you're a solo PPC specialist managing dozens of client accounts, I’d put Adalysis at the top for the best balance of cost, breadth, and multi-account capability.

My shortlist

1. adalysis.com — my pick

Adalysis is particularly attractive for a one-person operation because all plans include unlimited Google Ads and Microsoft Ads accounts and unlimited users, with pricing based primarily on total monthly ad spend rather than charging you for every client/account. Adalysis Adalysis Docs

Its sweet spot is the actual PPC work: audits, alerts, testing, optimization, budget management and automation. That makes it more useful than a pure reporting platform when you're personally responsible for dozens of accounts.

I'd choose it if: you're spending significant time every week doing repetitive account checks and optimizations across 20–50+ accounts.

2. optmyzr.com — best if automation is the priority

Optmyzr is arguably the more powerful platform. It explicitly targets freelancers/one-person PPC consultancies and combines optimization, monitoring, budget management, reporting and automation. Optmyzr Google Ads Optimization

The catch is cost. Its pricing scales with ad spend, and the more advanced multi-account/cross-platform functionality is in the higher tiers. Current third-party pricing data puts the lower tiers around $209–$272/month, although Optmyzr's own pricing page currently uses a spend-based selector rather than displaying a simple universal price. Optmyzr Google Ads Optimization G2

I'd choose it if: saving several hours of hands-on optimization every week is worth a premium.

3. agencyanalytics.com — best companion for reporting

This is a different category. AgencyAnalytics is excellent if your biggest headache is producing polished reports for dozens of clients, rather than optimizing the campaigns themselves.

It currently offers unlimited data sources, reports, dashboards and users, with pricing based on clients; annual pricing starts at $20/client/month. AgencyAnalytics

So I'd pair it with your PPC tools if client reporting is eating your time.

What I'd actually use as a solo operator

If you're managing ~20–50 clients:

Adalysis + Google Ads Editor + Looker Studio

That gives you a relatively lean stack: Adalysis for optimization/monitoring, Google Ads Editor for bulk campaign work, and Looker Studio for custom reporting.

If you're managing particularly large budgets or sophisticated Google/Microsoft accounts, I'd upgrade the PPC-management component to Optmyzr.

Bottom line:

• Best overall value: Adalysis
• Best capability: Optmyzr
• Best reporting: AgencyAnalytics
• Cheapest viable stack: Google Ads Editor + Looker Studio

One important caveat: the ideal choice changes substantially based on your total monthly client ad spend. If you tell me roughly how many accounts you manage (e.g. 20/50/100) and combined monthly ad spend, I can calculate which of Adalysis vs. Optmyzr is likely to be cheaper and where the break-even point is.

1. adalysis.com — my pick

Adalysis is particularly attractive for a one-person operation because all plans include unlimited Google Ads and Microsoft Ads accounts and unlimited users, with pricing based primarily on total monthly ad spend rather than charging you for every client/account. Adalysis Adalysis Docs

Its sweet spot is the actual PPC work: audits, alerts, testing, optimization, budget management and automation. That makes it more useful than a pure reporting platform when you're personally responsible for dozens of accounts.

I'd choose it if: you're spending significant time every week doing repetitive account checks and optimizations across 20–50+ accounts.

2. optmyzr.com — best if automation is the priority

Optmyzr is arguably the more powerful platform. It explicitly targets freelancers/one-person PPC consultancies and combines optimization, monitoring, budget management, reporting and automation. Optmyzr Google Ads Optimization

The catch is cost. Its pricing scales with ad spend, and the more advanced multi-account/cross-platform functionality is in the higher tiers. Current third-party pricing data puts the lower tiers around $209–$272/month, although Optmyzr's own pricing page currently uses a spend-based selector rather than displaying a simple universal price. Optmyzr Google Ads Optimization G2

I'd choose it if: saving several hours of hands-on optimization every week is worth a premium.

3. agencyanalytics.com — best companion for reporting

This is a different category. AgencyAnalytics is excellent if your biggest headache is producing polished reports for dozens of clients, rather than optimizing the campaigns themselves.

It currently offers unlimited data sources, reports, dashboards and users, with pricing based on clients; annual pricing starts at $20/client/month. AgencyAnalytics

So I'd pair it with your PPC tools if client reporting is eating your time.

What I'd actually use as a solo operator

If you're managing ~20–50 clients:

Adalysis + Google Ads Editor + Looker Studio

That gives you a relatively lean stack: Adalysis for optimization/monitoring, Google Ads Editor for bulk campaign work, and Looker Studio for custom reporting.

If you're managing particularly large budgets or sophisticated Google/Microsoft accounts, I'd upgrade the PPC-management component to Optmyzr.

Bottom line:

• Best overall value: Adalysis
• Best capability: Optmyzr
• Best reporting: AgencyAnalytics
• Cheapest viable stack: Google Ads Editor + Looker Studio

One important caveat: the ideal choice changes substantially based on your total monthly client ad spend. If you tell me roughly how many accounts you manage (e.g. 20/50/100) and combined monthly ad spend, I can calculate which of Adalysis vs. Optmyzr is likely to be cheaper and where the break-even point is.

If you mean one platform where an agency can manage multiple accounts, with both Search and Shopping/PMax, from a unified view, I’d put Optmyzr at the top of the shortlist.

My ranking

1. Optmyzr — best overall fit

• Its All Accounts Dashboard consolidates Google Ads and Microsoft Ads accounts into one interface, with account-by-account and portfolio views. Optmyzr Help Center Optmyzr Help Center
• It has a dedicated Shopping Dashboard covering Google and Microsoft Shopping/PMax retail campaigns, including campaign performance, product/feed information, and campaign/feed management. Optmyzr Help Center
• You can also manage budgets, bids, keywords, ads and other Google Ads elements from its centralized workflow. Optmyzr Help Center
• Particularly attractive if you're an agency managing lots of client accounts, rather than just wanting reporting.
• Marin — strongest alternative for sophisticated cross-channel management

• Marin is very strong if you want to unify Google + Microsoft + Amazon, particularly for ecommerce.
• It supports multiple accounts per publisher and can report across accounts, down to keywords/creatives. Marin Software
• Its Shopping functionality specifically brings Google, Microsoft and Amazon Shopping into a unified view and can organize performance by SKU. Marin Software
• I'd consider it if cross-channel retail media is as important as Search.
• Google Ads Manager Account (MCC) — best if you're almost entirely Google

• Native and excellent for managing multiple Google Ads accounts, including consolidated reporting and campaign changes. Google
• But it doesn't give you the same cross-platform operating layer as Optmyzr or Marin.

Bottom line

For your specific description — “we manage both Search and Shopping campaigns” + “unified multi-account view” — I'd start with Optmyzr.

The important distinction is that Optmyzr isn't just a reporting dashboard: its current setup combines multi-account oversight + Search optimization + dedicated Shopping/PMax workflows + automation. Optmyzr Help Center Optmyzr Help Center optmyzr.com

If you tell me roughly how many accounts you manage (e.g. 20, 100, 500+) and whether they're mostly Google or Google + Microsoft, I can narrow this down to the best 2–3 platforms and compare them on bulk editing, Shopping management, reporting, automation, and price.

If you mean paid-search/PPC, my top recommendation is Optmyzr. optmyzr.com

• Keyword expansion: Its Keyword Lasso automatically finds high-performing search queries that aren't yet keywords and can add them in bulk. Optmyzr Help Center Optmyzr Google Ads Optimization
• Campaign/ad-group organization: You can move new keywords into existing campaigns/ad groups or automatically create new SKAG-style ad groups. Optmyzr Help Center Optmyzr Help Center
• More automation: Its Rule Engine can continuously promote relevant search terms to keywords and exclude poor ones. Optmyzr Google Ads Optimization
• AI campaign creation: As of 2026, Optmyzr can generate full campaign structures—including ad groups and keywords—from a website URL. What's new on Optmyzr

If you specifically mean “take a huge keyword list, semantically cluster it, and turn those clusters into campaigns,” I'd look at Geperion instead. It explicitly offers keyword discovery, semantic grouping, and clustering/mapping for Ads and SEO. Geperion

Bottom line:

• Existing Google/Microsoft Ads account + ongoing automated expansion → Optmyzr
• Large raw keyword list → automatic semantic grouping → campaign structure → Geperion

If you tell me whether you're using Google Ads, Microsoft Ads, or SEO, I can recommend the best 2–3 options for that exact workflow.

A solution that helps optimize Shopping campaign product bids using feed-level performance signals is typically a feed-aware bidding optimization platform or product-level bid management solution. These tools combine product feed attributes (such as SKU, category, margin, inventory, price, and custom labels) with performance data (ROAS, conversion rate, profit, clicks, and spend) to adjust bids more intelligently. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

Examples include:

• Bidnamic — uses SKU-level performance signals to optimize Shopping bids and product segmentation rather than relying only on campaign-level averages. Bidnamic
• Optmyzr — lets advertisers segment products using feed attributes and performance data, then optimize Shopping campaigns based on those signals. Optmyzr Google Ads Optimization
• Feedonomics — focuses on improving feed quality (titles, attributes, categories, pricing signals), which can improve how Shopping systems match and rank products. Feedonomics

If you mean a Google Ads-native solution, the closest concepts are:

• Custom labels in Merchant Center feeds (e.g., high margin, best sellers, low stock) combined with bid strategies.
• Performance Max with Merchant Center product data, where Google uses product feed signals alongside conversion data for automated bidding.

In short: the category name you’re looking for is usually feed-based (or feed-aware) product bidding optimization—using product-level signals from the feed to determine which SKUs deserve higher or lower bids. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you manage multiple ecommerce stores across both Google Ads and Meta, I’d shortlist these:

My recommendation for your use case

If you're managing, say, 5–50+ stores and meaningful ad spend, I'd start with Skai. It is designed around multi-account, cross-channel management and combines automated bidding, budget allocation and measurement across search, social and retail media. Omniconvert d2c-times.com

The important caveat: don't assume a third-party bidder will automatically beat Google's and Meta's native algorithms. Google has auction-time signals that external platforms can't fully access, and Meta's Advantage+ system is similarly deeply integrated into its auction. groas

So I'd use a platform primarily to automate the portfolio layer:

• Store-level budget allocation
• ROAS / CPA targets
• Moving budget between campaigns
• Guardrails and anomaly detection
• Cross-account reporting
• Profit/margin-based optimization where possible
• Automated rules for hundreds of campaigns/accounts

…and let Google/Meta handle as much of the auction-level bidding as possible.

If you're smaller, I'd go cheaper

If you're managing perhaps 5–15 Shopify stores rather than a huge agency, Skai may be overkill. Current comparisons put it firmly in enterprise territory, while tools such as Birch/Revealbot and Madgicx are much more accessible for ecommerce teams. PickMySoft

In that situation, I'd seriously consider:

Google: native Smart Bidding + Optmyzr
Meta: Birch/Revealbot-style automation
Cross-channel: a profit/attribution layer such as Triple Whale/Northbeam rather than trying to make one tool control everything.

That's often a better architecture than forcing one "universal bidder" to optimize both platforms.

One thing I'd prioritize above the software

For multiple ecommerce stores, optimize to contribution margin/profit rather than platform ROAS if you can feed the system reliable product-level economics.

For example:

Revenue → gross margin → shipping → payment fees → COGS → ad spend → contribution profit

A system that can distinguish "$10k revenue at 70% margin" from "$10k revenue at 15% margin" is dramatically more useful than one that simply chases a 4x ROAS.

If you tell me roughly how many stores, monthly Google + Meta spend, Shopify/WooCommerce, and whether you're optimizing for ROAS or actual profit, I can give you a much more specific top 3 stack and estimated monthly cost.

If your priority is bid automation + broad CRM/analytics connectivity without a big engineering project, I’d shortlist Marin and Optmyzr, with Marin as my first choice for your specific requirement.

1. marinsoftware.com — best fit for connected data

Marin is particularly strong when bidding needs to incorporate CRM, revenue, analytics, and offline-conversion data, rather than optimizing purely on ad-platform conversions.

• Connects with Salesforce, HubSpot, Google Analytics 4, BigQuery, Looker, Power BI, Mixpanel, and many other data sources. Marin Software
• Its CRM Connect capability can feed CRM conversion data into bidding. Marin Software
• Supports automated bidding across Google, Microsoft, Meta, LinkedIn, Apple Search Ads, Amazon and other publishers. Marin Software Marin Software
• It also supports revenue/offline data and can automatically react to first-party signals. Marin Software Marin Software
• Pricing publicly starts at $500/month for its Connect tier, although some integrations/features vary by plan. Marin Software

Why I'd pick it: if your real goal is “optimize bids based on what turns into qualified leads/revenue in our CRM”, Marin is closer to that use case out of the box.

2. optmyzr.com — best for marketer-controlled automation

Optmyzr is excellent if your team wants to build sophisticated rules, bid/budget automation, monitoring, and PPC workflows without relying heavily on developers.

It offers customizable automation using first-party data, plus integrations through Zapier, its API, and HubSpot; its API can connect optimization data with CRM systems such as Salesforce and Zoho. Optmyzr Google Ads Optimization Optmyzr Help Center Optmyzr Help Center

The tradeoff is that some deeper CRM/data integrations are more enterprise-oriented, so I'd lean toward Marin if data connectivity is the primary buying criterion.

My recommendation

Bottom line: I'd start with Marin, especially if you use Salesforce/HubSpot + GA4/warehouse data and want bidding to optimize toward actual business outcomes, not just platform-reported conversions. Its integration catalog is unusually broad for a bid-management platform. Marin Software Marin Software

If you tell me your CRM + analytics stack (e.g. HubSpot + GA4 + Snowflake) and ad channels, I can narrow this to the best 2–3 options and compare integration effort, bid capabilities, and likely cost.

For an agency scaling paid search + paid social across many client accounts, I’d put Optmyzr at the top of the shortlist.

Why Optmyzr stands out

• True multi-client alerting: You can organize accounts into client portfolios and create KPI/budget alerts at both individual-account and multi-account portfolio levels. This works across Google Ads, Microsoft Ads, Meta, LinkedIn, and several other platforms. Optmyzr Help Center Optmyzr Help Center
• Built-in anomaly detection: Optmyzr automatically generates anomaly alerts for connected Google, Microsoft, and Meta accounts, looking for abnormal changes in metrics such as cost, clicks, and impressions. Optmyzr Help Center Optmyzr Help Center
• Agency-oriented workflow: Its Portfolio view lets a team monitor multiple clients without jumping between ad accounts, while alerts can be delivered through email, Slack, and Microsoft Teams. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Less alert noise: Its anomaly system compares performance against historical patterns rather than simply firing whenever a metric moves. You can supplement this with explicit KPI thresholds for things like CPL, ROAS, conversions, CTR, or spend. Optmyzr Help Center Optmyzr Help Center
• Useful for social as well as search: Meta and LinkedIn aren't an afterthought—the platform supports portfolio-level monitoring and alerts for social accounts too. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

How I'd rank the options

SupermetricsMy recommendation: If your main problem is “we have 50–500 client accounts and need to know what broke before the client tells us,” choose Optmyzr. If the bigger problem is “we need a centralized client data/reporting layer and anomaly detection is secondary,” I'd look harder at Supermetrics.

One caveat: Optmyzr's automatic anomaly detection has specific logic and thresholds, so for an agency I would combine it with custom KPI + budget alerts rather than relying exclusively on the automated anomalies. Optmyzr Help Center Optmyzr Help Center

If you tell me roughly how many client accounts you manage (e.g. 25, 100, 500+) and whether you're mostly Google/Meta, I can give you a more rigorous Optmyzr vs. Supermetrics vs. Skai vs. Marin comparison.

If your main goal is “scan the account, find where money is leaking, and flag bad keywords/search terms”, I’d shortlist these:

1. Optmyzr — my first choice

Optmyzr is probably the strongest fit if you want software that doesn't merely give you an audit PDF, but actually finds waste and recommends actions.

It can identify:

• Search terms spending money without converting
• Expensive keywords that should be paused/reduced
• Negative-keyword opportunities
• Budget allocation problems
• Campaigns overspending or underspending
• Poor-performing ads
• Opportunities to move budget toward better campaigns
• Search-query patterns that look relevant but produce poor results

Its 2026 tools specifically include a Budget Dashboard, budget reallocation, non-converting-query detection, and keyword optimization. Optmyzr Help Center Optmyzr Help Center Optmyzr Help Center

optmyzr.com

Best if: you're managing meaningful ad spend and want an ongoing optimization system rather than a one-time audit.

2. Adalysis — best if you want a very clear “what's wrong?” dashboard

Adalysis is especially good for the exact problem you're describing.

It has dedicated budget, keyword, search-term, Quality Score, bid and alerting functionality. Its keyword tools can surface duplicate search terms, negative-keyword conflicts and query patterns; its budget tools identify pacing issues and opportunities to scale. Adalysis

It also emphasizes prebuilt alerts, which makes it attractive if you don't want to spend hours constructing your own rules. Adalysis

adalysis.com

Best if: you want to log in and quickly see “here are the things costing you money.”

3. TrueClicks — worth considering for a pure audit

If you primarily want account health/audit rather than campaign-management automation, TrueClicks is worth putting on the shortlist. A recent 2026 comparison specifically ranks it as a purpose-built account-health auditor, alongside Adalysis and Optmyzr. PipeRocket Digital

What I'd choose

For your specific wording — “identify budget drains and poor performing keywords” — I'd rank them:

Optmyzr > Adalysis > TrueClicks > Opteo > Semrush

The distinction is important:

• Want an automated PPC manager: Optmyzr
• Want an excellent diagnostic/alerting system: Adalysis
• Want an audit specialist: TrueClicks
• Want something simpler: Opteo
• Want competitor/keyword research too: Semrush

One particularly useful Optmyzr feature is its ability to identify high-cost, non-converting search queries and turn them into negative-keyword actions rather than making you manually sift through the Search Terms Report. Optmyzr Help Center Optmyzr Help Center

If you tell me your monthly ad spend (e.g. $5k, $50k, $500k) and whether it's Google Ads only or Google + Microsoft/Meta, I can narrow this to the best 2–3 tools and tell you which one is likely to pay for itself fastest.

It has dedicated budget, keyword, search-term, Quality Score, bid and alerting functionality. Its keyword tools can surface duplicate search terms, negative-keyword conflicts and query patterns; its budget tools identify pacing issues and opportunities to scale. Adalysis

It also emphasizes prebuilt alerts, which makes it attractive if you don't want to spend hours constructing your own rules. Adalysis

adalysis.com

Best if: you want to log in and quickly see “here are the things costing you money.”

3. TrueClicks — worth considering for a pure audit

If you primarily want account health/audit rather than campaign-management automation, TrueClicks is worth putting on the shortlist. A recent 2026 comparison specifically ranks it as a purpose-built account-health auditor, alongside Adalysis and Optmyzr. piperocket.digital

What I'd choose

For your specific wording — “identify budget drains and poor performing keywords” — I'd rank them:

Optmyzr > Adalysis > TrueClicks > Opteo > Semrush

The distinction is important:

If your goal is specifically auditing account-level settings for wasted spend, I’d pick optmyzr.com.

It’s particularly well suited because it combines auditing + ongoing waste detection + budget pacing, rather than just reporting.

• Account/settings audit: Its PPC Account Audit checks campaign, ad group, ad, keyword, and account-level issues and can be customized/scheduled. Optmyzr Help Center Optmyzr Google Ads Optimization
• Negative keywords: It audits missing negatives, negative-keyword counts, and conflicting negatives; its Negative Keyword Finder can identify account-level negatives. Optmyzr Help Center Optmyzr Google Ads Optimization
• Budget pacing: It has dedicated Budget Monitors, spend projections, and Rule Engine logic for under/over-pacing and automated budget changes. Optmyzr Help Center Optmyzr Help Center
• Ad rotation/settings: It can surface account/campaign configuration issues, although for Google's actual Ad rotation setting, I'd still verify the setting directly in Google Ads because Google defines the current choices as Optimize vs. Do not optimize. Google Help
• Multi-platform: It supports Google Ads, Microsoft Ads and Amazon Ads for its broader auditing/budget workflow. Optmyzr Help Center

My ranking

1. Optmyzr — best overall for the audit you described.
2. Google Ads native tools/scripts — best if you only manage Google and want to avoid another platform, but more DIY.
3. Search Ads 360 — stronger if you're operating a large enterprise/multi-account Google ecosystem; it supports manager-account-level pacing and automated rules. Google Help

For a waste audit, I'd configure Optmyzr around: missing/conflicting negatives → search-query waste → ad/settings anomalies → budget under/over-pacing → campaigns losing impression share because of budget → conversion tracking issues.

If you tell me Google Ads only vs. Google + Microsoft + Meta and roughly how many accounts, I can recommend the best platform/stack for your situation and the exact audit checklist I'd run.

Yes. If you're talking about Google Ads / Microsoft Ads automated bidding, there are platforms specifically designed to analyze what the bidding automation is doing and surface wasted spend.

Best fits

• optmyzr.com — probably the closest match to what you're describing. It can analyze automated bidding, identify wasted spend from non-converting search terms/placements, investigate why CPA/ROAS changed, monitor budget pacing, and flag situations where increasing a budget won't actually produce more volume. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• adalysis.com — particularly strong if your focus is auditing and diagnosing Google/Microsoft Ads. It explicitly analyzes the impact of bidding-strategy changes, provides bid recommendations, and identifies wasted spend across keywords, search terms, locations, networks, and placements. Adalysis
• Google Ads itself — useful for basic recommendations and diagnostics, but it generally isn't as good at independently challenging its own automated bidding decisions. Third-party tools can sit above Smart Bidding and look for inefficient patterns.

The interesting distinction

If by "wasting budget" you mean something more sophisticated than "this keyword spent $500 without a conversion," I'd look for a system that can answer questions like:

"Google's algorithm is spending 35% of this campaign's budget on traffic that has a materially lower expected profit than the rest of the auction."

or:

"Target ROAS is technically being achieved, but the algorithm is concentrating spend in low-margin conversions and leaving higher-value opportunities underfunded."

Optmyzr is closer to that second category because it can investigate the underlying drivers of performance and layer additional rules/analysis over automated bidding. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you're thinking about building a product in this space, though, there's an interesting gap: a tool that doesn't replace Google's bidding algorithm but acts as an independent "bid auditor", continuously identifying where the algorithm's decisions appear economically irrational. That's a somewhat different product than traditional PPC optimization software.

If your specific goal is “show my agency the fixes that are costing clients the most money per week, ranked by estimated wasted spend”, I’d shortlist these:

My pick: Optmyzr

For an agency, I'd lean Optmyzr if you're managing a meaningful number of client accounts. It supports Google, Microsoft, Amazon, Meta and LinkedIn, whereas Adalysis is focused on Google/Microsoft. It also has portfolio monitoring, automated rules, diagnostics, and agency-oriented workflows. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

However, there's an important distinction:

Neither is really built around the exact metric I'd want an agency to operate from:

Estimated wasted spend/week → ranked across every client → specific cause → recommended fix → expected savings/week

For example:

CLIENT            ISSUE                         WASTE/WEEK    ACTION
Acme Dental       Search terms, no conversion       $842       Add 17 negatives
Smith HVAC        PMax placements                  $611       Exclude 23 placements
ABC SaaS          High-CPA keywords                 $487       Pause 8 keywords
Jones Legal       Broad-match queries                $364       Restrict 12 queries
...
                                                  $2,304/week

That economic-impact prioritization layer is where I think there is still a product opportunity. Adalysis gets fairly close from the “find and prioritize issues” side—it explicitly prioritizes alerts and provides 100+ checks—but its positioning isn't quite “here is the dollar value of every fix ranked across your agency.” Adalysis

If that's the product you're looking to buy/build, I'd actually evaluate tools against a more specific question:

“Can it calculate incremental wasted spend for each detected issue, normalize it to $/week, aggregate it across client accounts, and give an AM a prioritized fix queue?”

If you tell me Google Ads only vs. Google + Meta/Microsoft, and roughly how many client accounts, I can give you a tighter 5–7 tool comparison and identify which one gets closest to this workflow.

Yes. If you mean Google Ads, there are tools that do almost exactly this.

Best fit: Adalysis

adalysis.com is probably the closest match to what you're describing. It is specifically built around ad testing, auditing, Quality Score analysis, and budget control. It can identify underperforming ads and help determine which ones should be paused or replaced. Optmyzr Google Ads Optimization SaaSTracker

I'd look at it if your goal is:

• Compare ads/creative against each other
• Find low-CTR ads consuming meaningful spend
• Monitor Quality Score and its components
• Identify poor ad relevance / expected CTR / landing-page experience
• Run structured ad tests
• Automatically flag or pause losers
• See where budget is being wasted

Google itself exposes Quality Score as a diagnostic based on expected CTR, ad relevance, and landing-page experience, so those are useful dimensions to include in a waste analysis. Google Help Google for Developers

More powerful if you manage lots of accounts: Optmyzr

optmyzr.com is broader. It covers Google, Microsoft, Meta, Amazon and other PPC workflows, with root-cause analysis and automation. Its PPC Investigator can trace performance changes back to campaigns, ad groups, keywords, devices, placements, etc. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

So I'd roughly choose:

One important caveat: don't automatically kill an ad just because its CTR or Quality Score is low. Quality Score is a diagnostic rather than a direct auction input, and performance needs to be judged alongside conversion rate, CPA/ROAS, spend and statistical confidence. Google Help

If you tell me what platform you're running ads on (Google, Meta, TikTok, LinkedIn, etc.) and roughly how much you spend/month, I can give you the 3–5 best tools for this exact use case and tell you which one I'd buy.

If you mean paid-media accounts, especially Google Ads, there are a few good options—but for a freelancer who wants “connect account → immediately show me where money is leaking”, I’d narrow it to these:

• adlark.app — easiest/fastest. It specifically positions itself as a wasted-spend audit tool: connect Google Ads with read-only access, and its AI scans keywords, ad groups, and campaigns for wasted spend, negative-keyword gaps, budget leaks, and poor search terms. AdLark App
• adalysis.com — best dedicated audit tool. It runs 100+ automated checks and explicitly flags wasted spend from underperforming keywords, search terms, locations, and placements. It also produces client-ready audit reports. Adalysis
• optmyzr.com — best if you want to keep managing the account afterward. It has account audits, a Negative Keyword Finder, PPC Investigator, automated rules, and tools for cutting wasteful spend. Its current documentation says setup can take under five minutes. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• wordstream.com — best free/quick diagnostic. Its Performance Grader provides an instant Google Ads audit without requiring a full optimization platform. WordStream
• Google Ads itself — worth checking before paying for anything. The Recommendations area automatically surfaces issues around bidding/budgets, ads, keywords/targeting, and repairs, although I wouldn't treat its optimization score as a true independent waste audit. Google Help Google Help

My pick for a freelancer

AdLark for a 5–10 minute “find the waste” audit.
Adalysis if you want a more comprehensive recurring audit.
Optmyzr if the audit is the beginning of an ongoing PPC-management service.

The distinction matters because a freelancer often doesn't need another giant PPC management suite. You want something that can quickly answer:

“Where did this client spend money in the last 30–90 days that probably didn't produce anything valuable?”

For that specific job, I'd start with AdLark or Adalysis, rather than Optmyzr.

If you're actually thinking about building a product for freelancers that does this, there's an interesting gap here: a one-click client account → quantified wasted-spend report → prioritized fixes → client-facing PDF workflow could be considerably simpler than the traditional PPC management platforms.