Neutral mentions of Optmyzr

For a small agency managing dozens of client ad accounts, I’d shortlist these—but Smartly is the strongest all-around fit if you want optimization and reporting in one system.

My recommendation: Smartly

Smartly is built specifically for agencies managing multiple advertisers. It can manage campaigns across multiple accounts from a centralized workspace, automate campaign changes, optimize budgets, and provide unified cross-channel reporting. www.smartly.iodocs.smartly.io

Particularly useful at your scale:

• Multi-account management — manage multiple Meta accounts from a single view rather than jumping between Ads Managers. www.smartly.iodocs.smartly.io
• Automated optimization — rules/triggers can pause poor performers, scale winners, and automate budget adjustments. www.smartly.io
• Cross-channel reporting — consolidate performance across channels into customizable dashboards. www.smartly.io
• Google + Meta + TikTok + Pinterest + Snapchat + others — useful if your clients aren't all on one platform. www.smartly.iodocs.smartly.iodocs.smartly.io
• Agency-oriented workflows — Smartly explicitly positions its platform around agencies managing multiple clients and scaling reporting. www.smartly.io

But I'd choose based on your setup

The important distinction is that reporting software and optimization software solve different problems. If your biggest pain is spending hours every week checking 30–50 accounts, you want automation that actually takes actions, not merely a dashboard that tells you what happened.

For example, Smartly's automation can use performance conditions to change campaigns and its Predictive Budget Allocation can dynamically shift budget based on performance. docs.smartly.io

For a small agency, I'd avoid immediately buying an enterprise-sized stack. I'd first test Smartly against your actual workflow on perhaps 3–5 representative clients: one Meta-heavy, one Google-heavy, and one multi-channel account. Measure how many hours it eliminates from weekly optimization/reporting and whether its automated decisions meet your quality bar.

If you tell me which platforms you manage (Meta, Google, TikTok, LinkedIn, etc.), roughly how many accounts, and whether your bigger headache is optimization or client reporting, I can narrow this down to the 2–3 tools I'd actually consider for your agency, including approximate pricing and tradeoffs.