Positive mentions of Optmyzr

If you mean Google Ads, the tools I’d look at are:

• optmyzr.com — probably the strongest fit for your specific use case. It can identify non-converting/expensive keywords, wasted search terms, budget issues, and negative-keyword opportunities, and can automate rules for recurring cleanup. Optmyzr Google Ads Optimization Optmyzr Help Center
• adalysis.com — particularly good if you want an automated account audit. It runs 100+ checks and specifically flags underperforming keywords, search terms, locations, placements, sudden spend increases, and conversion/revenue drops. Adalysis Adalysis
• semrush.com — better if you also want competitor research and keyword intelligence alongside account optimization. Its Ads AI Agent can analyze live performance and identify campaigns wasting budget. Semrush Semrush

For your exact goal

I'd narrow it to Optmyzr vs. Adalysis:

One particularly useful Optmyzr feature is its Negative Keyword Finder, which analyzes search-term data and identifies words/queries that are spending money without performing. It can also flag expensive keywords based on CPA and conversion thresholds. Optmyzr Help Center Optmyzr Help Center

If your goal is specifically "connect my account → tell me where I'm wasting money → give me a prioritized cleanup list," I'd start with Adalysis or Optmyzr rather than a general SEO/PPC platform. Adalysis also offers a free Google Ads audit, so it's a relatively low-friction way to test the approach on an account. Adalysis

If you tell me whether this is Google Search, Performance Max, Shopping, or Microsoft Ads, plus roughly how much you spend/month, I can narrow it down further.

If your main goal is finding wasted spend, budget drains, and poor-performing keywords in a Google Ads account, I’d shortlist these:

My pick: Optmyzr

For the specific job you described, Optmyzr is probably the strongest fit. Its tools can identify keywords spending above acceptable CPA thresholds, keywords with significant spend but no conversions, and non-converting search queries. It can also analyze projected vs. actual budget spend and help identify campaigns that are constrained by budget. Optmyzr Google Ads Optimization Optmyzr Help Optmyzr Help

Its Negative Keyword Finder is particularly relevant: it analyzes search-term data and identifies words/queries that are consuming spend without producing useful results. Optmyzr Help

Adalysis is the other one I'd seriously consider

If what you want is more of an "audit this entire account and show me what's wrong" workflow, Adalysis may actually be easier to start with. It runs 100+ automated checks and specifically flags wasted spend from underperforming keywords, search terms, locations, and placements. Adalysis Adalysis

It also has a free Google Ads audit that reports wasted spend, poorly converting keywords, quality-score issues, and account-structure problems. Adalysis

What I'd use for a budget-drain audit

Regardless of software, I'd want the tool to surface at least these five buckets:

1. Keywords with high spend + zero conversions
2. Keywords with CPA substantially above account/campaign target
3. Search queries that are irrelevant or low-intent
4. Campaigns burning budget while producing poor conversion value
5. Budget being allocated to weaker campaigns while stronger campaigns are budget constrained

And importantly, don't automatically pause every keyword with no conversions. Low-volume keywords can look terrible statistically. The useful analysis is spend relative to the account's expected conversion rate/CPA and enough data to make the conclusion meaningful.

Bottom line:

• Optmyzr → best if you want diagnosis + automated optimization.
• Adalysis → best if you primarily want a systematic PPC audit and alerts.
• Google Ads alone → sufficient if you just need a basic manual waste-spend analysis.

If you tell me monthly ad spend (e.g. $10k, $50k, $500k), Google Search vs. PMax, and whether you're optimizing for leads or ecommerce revenue, I can narrow this down to the most appropriate tool and workflow.

Adalysis is the other one I'd seriously consider

If what you want is more of an "audit this entire account and show me what's wrong" workflow, Adalysis may actually be easier to start with. It runs 100+ automated checks and specifically flags wasted spend from underperforming keywords, search terms, locations, and placements.

It also has a free Google Ads audit that reports wasted spend, poorly converting keywords, quality-score issues, and account-structure problems.

What I'd use for a budget-drain audit

Regardless of software, I'd want the tool to surface at least these five buckets:

If you’re trying to find overlapping audiences, duplicate remarketing pools, and redundant lists, the right software depends on whether you mean Google Ads, Meta Ads, or both. The best tools usually combine audience mapping with spend/performance data, because a 60% overlap is only a problem if the lists are competing or creating inefficient delivery.

Tools that can help

1. optmyzr.com — Best for Google Ads account audits

Good for:

• Finding redundant audience targeting
• Auditing campaigns/ad groups
• Identifying wasted spend from fragmented structures
• Managing exclusions and account hygiene

Works especially well if your issue is a large Google Ads account with years of accumulated remarketing lists.

2. ppcprotect.com — Good for Google Ads monitoring

Useful for:

• Audience and campaign monitoring
• Detecting inefficient targeting patterns
• Automating exclusions

3. adalysis.com — Strong for Google Ads audits

Useful for:

• Account structure analysis
• Audience segmentation reviews
• Finding duplicate or unnecessary campaign elements

4. madgicx.com — Stronger for Meta Ads

Useful for:

• Facebook/Instagram audience analysis
• Ad set overlap checks
• Retargeting structure reviews
• Consolidating fragmented audiences

5. smartly.io — Enterprise Meta/social management

Better suited for:

• Large paid social teams
• Multiple markets
• Complex audience operations

6. Native platform tools (often overlooked)

Meta Ads Manager

• Has an Audience Overlap feature for comparing saved, custom, and lookalike audiences.
• Helpful for seeing whether multiple ad sets are likely competing for the same users. Adsrunner

Google Ads Audience reporting

• Lets you review audience segments, performance, and management options directly inside Google Ads. Google now refers to remarketing lists as “your data segments.” Google Help

If you want a dedicated “audience cleanup” workflow

A typical audit stack looks like:

1. Export all audiences:

• Name
• Source
• Lookback window (7/30/90/180 days)
• Size
• Campaign usage
• Conversion value
• Build an overlap matrix:

• Visitors 30d vs Visitors 90d
• Cart abandoners vs Product viewers
• Purchasers vs Customer lists
• Lookalikes vs broad targeting
• Identify:

• Lists with nearly identical rules
• Lists never used
• Lists with no exclusion logic
• Retargeting windows that are too broad
• Multiple campaigns bidding into the same pool

For larger accounts, tools like funnel.io or supermetrics.com can help pull audience metadata into a warehouse/dashboard, but they usually require you to build the overlap analysis yourself.

If you tell me whether this is Google Ads, Meta Ads, LinkedIn, TikTok, or a cross-channel account, plus approximate spend/account size, I can narrow this down to the tools that actually fit.

Yes. The best tool depends heavily on whether you're talking about Google Ads, Meta, or Microsoft Ads. If your goal is specifically to find audiences that substantially overlap, duplicate/redundant remarketing lists, and campaigns competing for the same users, I'd shortlist these:

• optmyzr.com — best overall for Google Ads account auditing. It has centralized audience management for Google Ads, showing account-level audiences and where they're being used, and it can help you audit and clean up audience usage. Optmyzr Help Center Optmyzr Google Ads Optimization
• madgicx.com — particularly interesting for Meta. Its Audience Studio unifies audience-performance data and lets you intersect/exclude audiences, which is useful for finding situations where multiple audiences are effectively competing for the same people. Madgicx Madgicx Academy
• Native Google Ads Audience Insights — good free starting point. Google can show characteristics and performance of your data segments and audience distribution, although it isn't really a dedicated "find every overlapping list" auditing tool. Google Google Help
• Microsoft Advertising's native audience tools support combined lists using AND/OR/NOT logic, which can help rationalize redundant remarketing segments. Microsoft Advertising Microsoft Ads Help

What I'd use

If this is a Google Ads account, I'd start with Optmyzr. If you're managing Meta, I'd look at Madgicx.

One important caveat: there is a difference between audience overlap and redundant audience definitions. For example:

• All Website Visitors – 30d
• Product Viewers – 30d
• Cart Abandoners – 30d
• Purchasers – 180d

Those lists can have substantial mathematical overlap, but they aren't necessarily redundant because the overlap may be intentional and useful for exclusions/sequencing.

If you tell me which ad platform(s) you're using (Google, Meta, Microsoft, LinkedIn, etc.), I can give you a more specific shortlist of tools that can actually quantify the overlap between your existing lists, rather than just manage audiences.

If your specific problem is finding wasted spend caused by broad match + Smart Bidding, I’d shortlist Optmyzr and Adalysis, with a slight distinction in what each is good at.

• Optmyzr — probably the better fit if you want to diagnose where the waste is coming from. Its search-term tooling can identify non-converting queries, negative-keyword opportunities, and recurring n-gram patterns; its newer Search Term Intent Similarity analysis is specifically designed to find queries that look relevant but don't actually match your intended meaning. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Adalysis — attractive if you want a more traditional continuous Google Ads audit with automated checks, budget controls, and testing. Its strength is systematic auditing rather than deep root-cause analysis. Optmyzr Google Ads Optimization
• Google Ads itself — don't overlook it. The Search Terms Report is still the underlying dataset you need: it lets you compare actual queries against the broad keywords that triggered them and add negatives where appropriate. Google Help

For your particular use case

I'd structure the audit around:

Broad keyword → actual search term → spend → conversions/value → Smart Bidding campaign/strategy → query intent

The key is not simply flagging "broad match spent $X without a conversion." Smart Bidding is explicitly designed to bid differently at the auction level based on contextual signals, and Google recommends Smart Bidding with broad match. Google Help

What I'd want the tool to surface is something like:

Optmyzr is particularly interesting for this because its Negative Keyword Finder and Non-Converting Queries tools are explicitly aimed at this kind of waste analysis. Optmyzr Help Center Optmyzr Help Center

One important caveat: don't automatically judge a query as waste merely because it has zero conversions. With Smart Bidding, I'd segment by enough spend/exposure, conversion lag, conversion value, and query intent before adding negatives.

If you tell me your monthly Google Ads spend and whether you're running tCPA, tROAS, or Max Conversions, I can give you a much more specific recommendation between Optmyzr, Adalysis, and a DIY Google Ads audit.

For wasted-spend analysis specifically around broad match + Smart Bidding, I’d look first at Optmyzr. Its search-term analysis can identify low-intent/non-converting queries, and its audits explicitly break performance down by match type and search-query behavior. Optmyzr Google Ads Optimization Optmyzr Help Center Optmyzr Help Center

• Optmyzr — strongest fit if you want to quantify waste and automate negative-keyword rules.
• Adalysis — particularly good for continuous audits and customizable alerts for wasted spend. Adalysis
• Google Ads native reports — still essential for validating the actual search-term, conversion, and bidding-strategy data.

For your use case, I’d specifically audit query → keyword → match type → bidding strategy → conversion/CPA, rather than judging broad match itself. Google also explicitly designs some newer Smart Bidding features around broad targeting. support.google.com

For this use case, Optmyzr is the strongest fit. Its audits cover negative-keyword gaps/conflicts, ad-related settings, and account structure, while its budget tools handle pacing, alerts, and automated controls. Optmyzr Help Optmyzr Help

If you want, I can also compare Optmyzr vs. Adalysis vs. AdCortex specifically for finding wasted Google Ads spend.

If your main goal is auditing account-level settings and finding wasted spend, I’d shortlist Optmyzr and Adalysis.

My take

1. Optmyzr — strongest all-around audit + budget control

It specifically audits:

• Negative-keyword gaps and conflicting negatives
• Campaigns losing impression share due to budget
• Ad counts/structure and various campaign settings
• Keyword/match-type issues
• Account-level budget and configuration issues Optmyzr Help Center Optmyzr Help Center
• Budget pacing, including under/over-pacing alerts and projections Optmyzr Help Center Optmyzr Google Ads Optimization
• Search-term/n-gram analysis for finding waste and negative-keyword opportunities Optmyzr Help Center

optmyzr.com

2. Adalysis — particularly good if auditing is the primary job

Adalysis runs 100+ customizable checks daily, prioritizes problems by urgency, and covers account structure, wasted spend, search terms, keywords, ads, etc. Adalysis Adalysis Its search-term tooling explicitly analyzes queries against existing negatives and surfaces actionable terms. Adalysis Docs

adalysis.com

For your specific use case

If you're managing Google Ads accounts and want one system that goes beyond auditing into budget pacing and ongoing optimization, I'd start with Optmyzr. If you primarily want a daily “tell me what's wrong with this account” audit engine, I'd also trial Adalysis.

One caveat: ad rotation specifically is less about finding a single “bad setting” and more about whether the current serving/testing configuration makes sense for the campaign type. I'd include that as a custom audit criterion rather than choosing a platform solely on that feature.

Yes. If you mean “an independent layer that audits what Google/Microsoft’s automated bidding is doing and flags spend that appears inefficient,” there are platforms for exactly this.

A strong fit: Optmyzr

Optmyzr is probably closest to what you described. It can sit on top of automated bidding and analyze:

• Non-converting search queries that are consuming spend, with automated negative-keyword recommendations.
• Expensive keywords/ad groups/product groups where CPA is materially worse than the campaign norm.
• Wasted placements, including placement exclusions.
• Target CPA / Target ROAS settings and whether targets should be adjusted.
• Budget pacing and overspend, including alerts and automated budget controls.
• Budget reallocation across campaigns based on performance.
• Custom rules that flag or automatically act on conditions you define. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Help Center

optmyzr.com

The important distinction is that it doesn't simply replace Google's Smart Bidding. It can analyze the inputs and outcomes around Smart Bidding and intervene at a higher level—for example, identifying that a campaign's automated bidding is spending heavily on queries/placements that aren't producing conversions. Optmyzr Help Center

What I'd look for in a tool like this

If your specific goal is “tell me where the algorithm is wasting money,” I'd want the platform to produce something like:

Optmyzr covers many of these directly, including monitoring by bid strategy type, KPI alerts, non-converting queries, expensive entities, and budget anomalies. Optmyzr Help Center Optmyzr Help Center

There is also an important limitation: no third-party tool can literally see every auction-level decision Google/Microsoft's bidding model made and determine that each individual bid was “wrong.” The useful approach is usually to analyze the outcomes and patterns generated by the automated bidding and identify statistically/financially suspicious spend.

If you're thinking about building a product around this idea, that's actually a somewhat more specific opportunity than generic PPC optimization: “AI auditor for automated bidding that identifies incremental/wasted spend and explains why.” I can break down what existing platforms already do, what they don't do, and where there may be a product gap.

Yes. There are several platforms specifically built to sit on top of Google/Microsoft/Meta ad accounts and identify inefficient spend, bidding problems, and automation anomalies.

Platforms worth looking at

• Optmyzr — probably the closest match to what you're describing. It can analyze automated bidding, identify wasted spend from search terms/placements, monitor anomalies, and evaluate budget allocation. It also has tools for adjusting Target CPA/ROAS strategies rather than simply replacing Smart Bidding. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

optmyzr.com

• Adalysis — more audit-oriented. It runs 100+ automated checks on Google and Microsoft Ads and flags things such as underperforming keywords, search terms, locations, and placements that are consuming budget. Adalysis

adalysis.com

• AdvisorPPC — newer AI-oriented option. It connects to Google, Microsoft, and Meta, looks for wasted spend, rebalances budgets, and tunes bids. It emphasizes human approval/guardrails rather than blindly making changes. AdvisorPPC AdvisorPPC

advisorppc.com

The important distinction

If by "analyzes bidding strategies" you mean:

"Tell me when Google's automated bidding algorithm is technically hitting its target but is still wasting money because the underlying traffic/conversion signals are bad."

That's a more interesting problem than ordinary PPC optimization.

For example, you'd want a system that can flag:

• Target CPA: CPA is technically on target, but conversion quality/revenue is deteriorating.
• Target ROAS: ROAS looks acceptable because of a handful of large conversions, while incremental spend is becoming inefficient.
• Maximize Conversions: marginal conversions are getting increasingly expensive.
• Performance Max: spend is migrating toward placements/search categories with weak downstream value.
• Broad match: automated bidding is paying for queries that look semantically relevant but don't produce qualified conversions.
• Budget saturation: the algorithm is spending additional dollars where the incremental return is substantially below the account average.
• Bid/target oscillation: repeated changes to tCPA/tROAS cause unstable spending rather than improving economics.
• Conversion-lag problems: the system appears inefficient simply because recent conversions haven't been recorded yet.
• Tracking problems: automated bidding is optimizing toward a conversion event that doesn't actually represent business value.

Optmyzr is particularly relevant here because its current tooling explicitly supports analyzing automated bidding and layering optimization/guardrails on top of Google's Smart Bidding rather than treating automated bidding as a black box. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you're thinking about building a product in this space, there's also a potentially interesting gap: rather than another "PPC optimizer," build a bid-strategy auditor that answers why the automation is spending this dollar and estimates avoidable/marginal wasted spend. That is a substantially sharper product proposition.

If your specific requirement is “show my agency which fixes are costing clients the most money, expressed as estimated weekly wasted spend”, I’d shortlist these:

My closest match: Pace

paceads.com is particularly close to the workflow you're describing. Its analyzers rank audiences/placements by waste and attach an estimated monetary saving, and it can apply exclusions directly to the ad platform. Pace Ads Pace Ads

The important distinction is that Pace is designed around a portfolio/agency view, rather than making an account manager manually inspect 20–100 accounts and decide which audit finding matters most.

If you're mostly Google/Microsoft: Adalysis

adalysis.com runs daily audits with 100+ checks, ranks issues by urgency, and specifically looks for wasted spend from things such as underperforming keywords, search terms, locations and placements. It also provides cross-account overviews. Adalysis

This is a particularly good conceptual fit if your desired queue looks like:

Client A — Negative keywords — $1,240/wk estimated waste
Client B — Search terms — $870/wk
Client C — Placements — $640/wk
Client D — Location targeting — $410/wk

If you want the software to actually execute the fixes: Optmyzr

optmyzr.com is more of a complete optimization/automation platform. It can identify waste, generate proposed changes, and automate things such as excluding non-converting queries/placements and reallocating budgets. It also supports multiple ad platforms. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

One important caveat

I wouldn't treat “estimated wasted spend” as a universally standardized metric. Different products calculate it differently. For an agency, I'd want the tool to show at least:

estimated weekly waste = spend attributable to the problematic entity − expected spend if the fix were applied

…and ideally expose the assumptions behind that estimate.

If you're evaluating software for this exact use case, I'd prioritize whether it can produce a single cross-client queue sorted by $ estimated waste/week, rather than simply giving each account an audit score.

If you're actually looking to build/buy an internal tool that does exactly this, I can also map out the ideal feature set and data model for a “wasted spend leaderboard” across 50–500 client ad accounts.

Optmyzr is probably the closest fit for this use case: it supports multi-client agency workflows, cross-account monitoring, root-cause analysis, and automated identification of wasted spend. Optmyzr Google Ads Optimization Optmyzr Help Center

Adalysis is another strong option if you're primarily Google/Microsoft Ads: its audits explicitly prioritize issues by urgency and flag wasted-spend sources such as poor search terms, keywords, locations, and placements. adalysis.com

If your key requirement is specifically “show me a ranked queue of fixes by estimated $/week wasted”, I'd evaluate whether either can calculate that exact dollar-impact metric natively; neither source clearly documents that precise workflow.

Yes. There are tools that can help identify which ad creatives are wasting spend, but they usually fall into two categories:

1. In-platform optimization tools (use your real CTR, CPA, ROAS, Quality Score data)
2. Creative intelligence tools (analyze the actual images/videos/copy and predict weak spots)

No tool can perfectly predict a winner before spend, but several can help you find losers faster by combining creative analysis with live performance data. Multilinear

Tools worth looking at

For Google Ads (CTR + Quality Score + wasted spend)

• Optmyzr — strong for Google Ads auditing, identifying underperforming ads, search term waste, and optimization opportunities.
• Adalysis — focused on ad testing, quality score monitoring, and finding weak Google/Microsoft Ads variations. AdToolScout

These are better if your issue is:

• “Which RSA headlines are dragging CTR?”
• “Which keywords have poor Quality Score?”
• “Which ads spend money but don’t convert?”

For Meta / TikTok creative performance

• Motion — analyzes paid social creative performance and helps identify which concepts, hooks, and formats are driving results. Awesome Agents
• Pencil — focuses on creative intelligence, including scoring and learning from ad performance data. Official A.I Ranking
• AdLoop — analyzes creative angles and can combine competitive signals with account performance data when connected. AdLoop

Useful questions these tools answer:

• “Which hook is killing my CTR?”
• “Are UGC ads outperforming polished ads?”
• “Which creatives are spending but not producing conversions?”
• “What patterns do my winners share?”

For pre-launch creative review

• AdCreative.ai — generates/scorers creatives and provides predicted performance indicators, though scores should be treated as a filter rather than a guarantee. Multilinear Official A.I Ranking
• GazeIQ — analyzes attention patterns, such as whether headlines, products, and CTAs are likely to be noticed. GazeIQ

The workflow I’d use

A practical setup:

1. Pull the last 30–90 days of creative data:

• Spend
• Impressions
• CTR
• CPC
• CPA/ROAS
• Conversion rate
• Frequency
• Quality Score (Google)
• Classify ads:

• High spend + low CTR → likely creative fatigue or weak hook
• High CTR + low conversion rate → landing page/offer mismatch
• Low CTR + high CPM → creative likely failing auction signals
• Good CTR + rising CPA → audience fatigue or saturation
• Use a creative intelligence tool to identify patterns:

• Winning hook
• First 3 seconds of video
• Offer framing
• Visual style
• CTA placement

If you tell me your platform (Google Search, Meta, TikTok, LinkedIn, YouTube) and whether you care more about CTR, CPA, ROAS, or Quality Score, I can narrow it to the best-fit tools.

Yes. Optmyzr is probably the closest match to what you’re describing, especially if you’re running Google Ads and want the tool to identify where spend is being wasted, not just report CTR.

• Ad Analyzer: compares ads and lets you filter for low CTR, expensive creatives, declining performance, below-benchmark ads, and at-risk spend. It can also compare ads within relevant campaign peers rather than against an arbitrary account-wide average. Optmyzr Help Center
• A/B Testing for Ads: statistically compares ads within the same ad group and can identify losers that have enough data to justify pausing. Optmyzr Help Center
• Quality Score Tracker: identifies low-QS areas and breaks Quality Score into Expected CTR, Ad Relevance, and Landing Page Experience, so you can see why an area is inefficient. Optmyzr Help Center
• Automated rules: you can build rules around spend, conversions, CPA, etc., so the system can flag or act on waste rather than requiring a manual spreadsheet review. Optmyzr Help Center

Another strong option is Adalysis, particularly if your main job is Google/Microsoft Ads auditing and ad testing. It has detailed Quality Score analysis, including Expected CTR, Ad Relevance and Landing Page Experience, plus impression-weighted prioritization. Adalysis

What I'd use

If your question is essentially:

“Show me every ad that's spending meaningful money but getting unusually poor CTR/CPA, tell me whether the problem is the creative, keyword relevance, or landing page, and rank the ads I should fix first.”

I'd lean Optmyzr.

If you're primarily looking for creative-level analysis across Meta, Optmyzr's Ad Analyzer is also interesting: it can group Meta ads by creative, identify fatigue and below-benchmark creatives, and calculate the spend associated with flagged creatives. Optmyzr Help Center

One important caveat: Google Quality Score isn't really an ad-level “creative quality score.” It's primarily associated with keywords and incorporates expected CTR, ad relevance, and landing-page experience. So the best system should combine ad-level spend/CTR/conversion performance + keyword Quality Score, rather than simply saying “QS < 5 = bad ad.” Optmyzr Help Center

If you tell me whether you're running Google Ads, Meta Ads, or both, I can give you a shortlist of the 3–5 best tools for exactly this use case, including which ones can automatically pause the waste.

If your priority is “upload/connect the search-term data → quickly surface wasted spend → get negative-keyword recommendations”, I’d look at these:

• optmyzr.com — probably the most directly aligned. Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term reports and recommends negative keywords; Keyword Lasso can also identify expensive, non-converting queries and add negatives at campaign/ad-group level. Optmyzr Help Center Optmyzr Help Center Optmyzr Help Center
• keywordninja.com — more explicitly focused on finding wasted spend. It advertises wasted-spend scans, n-gram analysis, search-term mining, ranked leaks, and automated negative themes. Keyword Ninja
• Google Ads itself — if you don't need a third-party platform, Google provides search-term reporting and lets you turn irrelevant terms into negative keywords, but the analysis is substantially more manual. Google Help Google Help

For “stop wasted spend fast,” I’d shortlist Optmyzr and Keyword Ninja. Optmyzr has particularly explicit tooling for automatically analyzing the report and recommending negatives, including bulk application and configurable thresholds. Optmyzr Help Center

If you tell me whether you're running Google Search, PMax, Shopping, or Microsoft Ads, I can narrow this to the platforms that handle your campaign type best.

If your main goal is “audit search-term reports → find wasted spend → recommend negatives quickly,” I’d look at these two first:

• adalysis.com — particularly strong for this exact workflow. It automatically audits search terms, flags potential negative keywords, analyzes 1/2/3-word n-grams, and can automate adding negatives based on rules. It supports Google Ads and Microsoft Ads. Adalysis Docs Adalysis
• optmyzr.com — stronger if you want a broader PPC optimization platform. Its Negative Keyword Finder analyzes search-term reports for non-performing words, while its n-gram and Rule Engine tools can surface and automate negative-keyword actions. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Help Center

For speed specifically

Adalysis is probably the more direct fit if you want a dedicated “show me what is wasting money and let me block it” workflow. Its prebuilt negative-keyword alerts can run automatically, and you can configure automatic actions rather than manually reviewing every search query. Adalysis Docs Adalysis Docs

Optmyzr is compelling if you also want broader account auditing, keyword management, bidding/optimization, and automation alongside negative discovery. Optmyzr Help Center Optmyzr Google Ads Optimization

My practical shortlist:

1. Adalysis — fastest search-term/negative workflow
2. Optmyzr — broader PPC automation suite

If you tell me Google Ads only vs. Google + Microsoft, monthly ad spend, and whether you want AI recommendations or fully automatic negative additions, I can narrow it down further.

1. Adalysis — fastest search-term/negative workflow
2. Optmyzr — broader PPC automation suite

If you tell me Google Ads only vs. Google + Microsoft, monthly ad spend, and whether you want AI recommendations or fully automatic negative additions, I can narrow it down further.

Yes—Optmyzr is particularly well suited to this. Its Landing Page Analysis specifically identifies pages with high CTR but low conversion rate, labeling them “Expensive,” and aggregates performance by landing-page URL. Optmyzr Help Center Optmyzr Help Center

Other useful options:

• Google Ads + GA4 — good baseline for connecting spend, clicks, landing pages, and conversions; GA4 can track page interactions/events. Unbounce Documentation
• Unbounce — useful if you also want to test and optimize the landing pages themselves. Unbounce Documentation
• Optmyzr — additionally finds expensive non-converting search queries and can automate negative-keyword actions. Optmyzr Help Center

If your specific goal is “show me which landing pages are burning $ without conversions,” Optmyzr is the most directly matched tool.

Yes. If your specific problem is “which landing pages are absorbing expensive ad clicks but producing few/no conversions?”, there are a few tools that fit particularly well.

Strong options

• optmyzr.com — probably the closest match to what you're describing. Its Landing Page Analysis aggregates PPC performance by landing-page URL and specifically flags pages with high CTR + low conversion rate as “Expensive.” It can also identify costly non-converting search queries, keywords, ad groups, etc. Optmyzr Help Center Optmyzr Help Center
• adalysis.com — particularly useful if you're running Google/Microsoft Ads and want automated alerts. Its landing-page audit can flag pages with zero conversions after a configurable amount of traffic; the report also shows the keywords sending traffic and landing-page experience information. Adalysis Docs
• clarity.microsoft.com — complementary rather than a pure PPC-waste detector. Its Google Ads integration combines cost, clicks, CPC and conversions with recordings, heatmaps and behavioral signals, so you can investigate why an expensive landing page isn't converting. Microsoft Learn Microsoft Clarity
• Google Ads + GA4 — the lower-cost/basic route. You can build a report around landing page → clicks → cost → conversions → CPA, then use Clarity or another behavioral tool to investigate the bad pages.

What I'd use

For your exact use case, I'd pair:

Optmyzr → identify the expensive landing pages
↓
Microsoft Clarity → watch what those visitors actually do on the page
↓
Google Ads/Optmyzr → determine whether the problem is the search term, ad, targeting, or landing page

That distinction is important. A page with $2,000 of spend and zero conversions doesn't necessarily mean the page itself is bad—the traffic may simply be poorly targeted. Optmyzr's landing-page analysis is useful because it aggregates the page's PPC performance and lets you drill into the campaigns/ad groups behind it. Optmyzr Help Center

If you tell me which ad platforms you use (Google Ads, Meta, Microsoft, LinkedIn, etc.) and roughly how much you spend per month, I can narrow this down to the 2–3 tools that fit your setup.

Yes. There are several tools that can automate exactly this for Google Shopping.

Tools worth looking at

• optmyzr.com — probably the closest match to what you're describing. Its Shopping-specific Non-Converting Search Queries strategy can identify queries that have spent without converting and automatically add them as exact-match negatives. It also has a Negative Keyword Finder and broader PPC audits. Optmyzr Help Center Optmyzr Help Center
• growera.app — positioned specifically around ecommerce/Google Ads. It says it monitors search terms, products and campaigns daily, ranks waste by dollar impact, and can push approved negative keywords back to Google Ads. Growera
• shopiator.com — has a "Search Terms Analyzer" that monitors Shopping search terms and identifies negative-keyword candidates, plus a product-level "Wasted Spend Identifier" for products spending without conversions. Shopiator

Google itself also provides the underlying Search terms report for Shopping, where queries that triggered product ads can be analyzed and turned into negative keywords. Google Help

The important distinction

There are actually two different kinds of waste you may want the software to find:

1. Query waste

Example:
red nike running shoes → 23 clicks → $87 spend → 0 conversions
→ candidate for a negative keyword.

2. Product/SKU waste

Example:
SKU 123 → $430 spend → 17 clicks → 0 sales
→ potentially reduce its bid, exclude it, or move it into a different campaign.

The better platforms do both. Optmyzr, for example, has separate Shopping strategies for non-converting queries and expensive product groups. Optmyzr Help Center

One caution

I wouldn't use a simplistic rule like "0 conversions = negative." A query with 2 clicks and $8 spend isn't necessarily waste; a query with 35 clicks and $180 spend and no conversion is much more compelling. A useful system should account for spend, clicks, conversion history, CPA/ROAS targets, conversion lag, and query relevance.

If you're asking because you're considering building or buying a tool for this, I can also map out what an automated Shopping audit system would need to do—and which parts are already commoditized versus where there's still a useful product opportunity.

Yes. Optmyzr is probably the closest off-the-shelf tool to what you’re describing. It can automatically analyze Shopping search queries, identify queries that spend without converting, and add them as negative keywords based on rules you define. Optmyzr Help Center Optmyzr Help Center

What I’d look at

• optmyzr.com — strongest fit for automated Shopping auditing. Its Negative Keywords Finder – Shopping identifies low-performing queries and can add them as exact-match negatives. It also has rules for non-converting queries based on spend, CPA, CTR, ROAS, etc. Optmyzr Help Center Optmyzr Help Center
• Optmyzr PPC/Shopping Audits — beyond queries, it can audit feed issues, products not being advertised, missing negative keywords, disapproved products, overlapping products, and campaign structure. Optmyzr Google Ads Optimization Optmyzr Help Center
• Google Ads itself — you can do this manually with Search Terms reports and negative keywords, and Google supports negative keywords at campaign/ad-group level. Google Help Google for Developers

The important distinction

If your goal is specifically:

“Every week, find product queries that have spent $X without a conversion, determine whether they're genuinely wasteful, and automatically add appropriate negatives.”

Then Optmyzr is a very direct match. Its rules can be customized rather than simply using a blanket “0 conversions = negative” rule. Optmyzr Help Center Optmyzr Google Ads Optimization

That's important because blindly blocking every non-converting query can kill potentially valuable long-tail searches that simply haven't accumulated enough data yet.

One caveat: Performance Max is different. Google doesn't expose the same level of search-term data for PMax, and Optmyzr notes that its Shopping Negative Keywords Finder doesn't operate directly on PMax search terms. Optmyzr Help Center

If you tell me whether you're running Standard Shopping, PMax, or both, and roughly how much you spend per month, I can recommend the best software stack and the exact waste-detection rules I'd use.

If you mean paid-ad accounts, especially Google Ads, there are a few tools that fit the “connect it and immediately find waste” workflow well.

My practical take

For a freelancer doing a first-pass audit: start with WordStream. Its free grader is specifically designed to quickly assess Google Ads and calls out wasted spend, negative-keyword issues, Quality Score, CTR and other account problems. WordStream WordStream

For something you'd actually use across clients: Optmyzr is probably the more useful workflow. Its audits identify structural problems and optimization opportunities, while its tools can specifically surface expensive keywords, non-converting search queries, bad placements and budget inefficiencies. It also advertises setup in under five minutes. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If the core product you want is “tell me what's broken every day”: Adalysis is particularly focused on automated auditing, with 100+ checks and alerts for things such as underperforming keywords, search terms, locations and placements. Adalysis

If your business model is “I get access to a client's ad account, find $X of wasted spend in 10–20 minutes, and turn that into an optimization report”, I'd specifically look at tools optimized for that workflow rather than full PPC management suites.

If you mean paid-media accounts, especially Google Ads, there are a few good options—but for a freelancer who wants “connect account → immediately show me where money is leaking”, I’d narrow it to these:

• adlark.app — easiest/fastest. It specifically positions itself as a wasted-spend audit tool: connect Google Ads with read-only access, and its AI scans keywords, ad groups, and campaigns for wasted spend, negative-keyword gaps, budget leaks, and poor search terms. AdLark App
• adalysis.com — best dedicated audit tool. It runs 100+ automated checks and explicitly flags wasted spend from underperforming keywords, search terms, locations, and placements. It also produces client-ready audit reports. Adalysis
• optmyzr.com — best if you want to keep managing the account afterward. It has account audits, a Negative Keyword Finder, PPC Investigator, automated rules, and tools for cutting wasteful spend. Its current documentation says setup can take under five minutes. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• wordstream.com — best free/quick diagnostic. Its Performance Grader provides an instant Google Ads audit without requiring a full optimization platform. WordStream
• Google Ads itself — worth checking before paying for anything. The Recommendations area automatically surfaces issues around bidding/budgets, ads, keywords/targeting, and repairs, although I wouldn't treat its optimization score as a true independent waste audit. Google Help Google Help

My pick for a freelancer

AdLark for a 5–10 minute “find the waste” audit.
Adalysis if you want a more comprehensive recurring audit.
Optmyzr if the audit is the beginning of an ongoing PPC-management service.

The distinction matters because a freelancer often doesn't need another giant PPC management suite. You want something that can quickly answer:

“Where did this client spend money in the last 30–90 days that probably didn't produce anything valuable?”

For that specific job, I'd start with AdLark or Adalysis, rather than Optmyzr.

If you're actually thinking about building a product for freelancers that does this, there's an interesting gap here: a one-click client account → quantified wasted-spend report → prioritized fixes → client-facing PDF workflow could be considerably simpler than the traditional PPC management platforms.