Answers that name a competitor

For a 3-person paid-ads agency on a tight budget, I’d avoid buying a heavyweight “all-in-one” intelligence platform. There’s an important catch: competitor ad spend is always estimated, not their actual billing data. Even Semrush explicitly says its spend figures are benchmarks rather than exact spend. Semrush

My shortlist

What I'd actually do

Start with SpyFu + free platform-level intelligence.

SpyFu's current Basic plan is listed at $39/month, and it gives you competitor Google Ads keywords, ad history, estimated budgets, and unlimited data/downloads. SpyFu SpyFu It specifically estimates Google Search spend; SpyFu says its budget estimates don't include display or other non-Google-search advertising. SpyFu Help Center

Then use the free ad libraries from Meta, Google, TikTok, etc. to fill in the social side. For social, I'd focus less on trying to obtain an exact dollar figure—which generally isn't publicly knowable—and instead track:

• Which competitors are actively advertising
• Number of active creatives
• Creative/message themes
• Offers and promotions
• Landing pages
• How long individual ads remain active
• New creative launches
• Channel mix

That combination gives a small agency a surprisingly useful “who is spending where and what are they saying?” picture without paying hundreds per month.

When I'd pay for Semrush

If you really want one dashboard covering search + social, Semrush's Advertising Toolkit is the more compelling option. Its current Base tier is $99/month, while Pro is $220/month; Pro adds AdClarity for competitor display, video and social intelligence, including creatives, placements and spend. Semrush Semrush

Its search research is quite deep: competitor keywords, ads, historical trends, traffic-cost/spend estimates and landing pages. Semrush Semrush

So I'd frame it this way:

• <$50/mo: SpyFu + free social ad libraries
• ~$100/mo: Semrush Advertising Toolkit Base if you value having everything together
• $220+/mo: Semrush Pro if cross-channel competitor intelligence is a meaningful part of your agency's service
• Enterprise budget: Similarweb becomes interesting; its Ad Intelligence covers search, display, social and other paid channels, but pricing is sales-led. Similarweb Similarweb

One important caveat: don't present competitor “spend” to clients as fact. Treat it as a directional estimate. Semrush, SpyFu and Similarweb all derive these figures from observed ads, keywords, traffic and CPC/impression models rather than competitors' actual invoices. SpyFu Help Center Semrush Similarweb

If you tell me roughly how many clients/competitors you monitor and whether your clients are mostly Google, Meta, or both, I can narrow this to the cheapest stack I'd use for a 3-person agency.

For a 3-person agency on a tight budget, I’d avoid enterprise ad-intelligence platforms. The practical setup is one paid search-intelligence tool + the free ad libraries for social.

My shortlist

Semrush's current Advertising Toolkit is particularly interesting because its Base plan is $99/month billed annually and includes competitor keyword analysis, Google research, Meta integration, and a unified dashboard. Its Pro plan is $220/month and adds AdClarity with competitor display/video/social ads and spend data. Semrush Semrush

For search specifically, Semrush can estimate competitor paid-search costs at the keyword level and provides historical data going back to 2012. Semrush Semrush

What I'd actually do

Option A — ~$40/month:
Use SpyFu for Google Ads competitor research, then use Meta's free Ad Library and Google's free Ads Transparency Center for social/search creative monitoring. This gives you the most coverage per dollar, but you'll be stitching things together manually.

Option B — ~$100/month:
Use Semrush Advertising Toolkit Base as your main tool. For a small agency, this is probably the cleanest compromise if you want one place for client competitor research. Semrush

I would not pay $200–$650+/month for Similarweb/Pathmatics-class intelligence unless competitor intelligence itself is a significant billable service for your agency. Spend estimates from these platforms are modeled estimates, not audited competitor budgets, so the numbers should be treated directionally rather than as ground truth. adlibrary.com

One important distinction: "competitor ad spend" is much easier to estimate for search than social. Search tools can infer spend from keywords, CPCs, traffic and ad presence; social platforms generally don't expose a competitor's total budget, so paid tools are still estimating it.

Bottom line: I'd start with Semrush at $99/mo if you want one paid tool, or SpyFu + free ad libraries if $100/month is genuinely painful. Semrush AdEye

If you tell me whether your clients are mainly ecommerce, lead gen, SaaS, or local businesses, I can narrow this to the cheapest stack that actually makes sense for your agency.

For local business clients, I’d usually recommend Adbeat + Similarweb/Semrush depending on how deep you need to go. The right choice depends on whether you want creative monitoring, media placement intelligence, or client reporting.

Best options for an agency managing local businesses

1. Adbeat — best for display + video competitor monitoring

Best fit: agencies that need to show clients “here’s what your competitors are actually running.”

Strengths:

• Tracks competitor display ads, native ads, and video ads
• Shows creatives, landing pages, publishers, ad networks, and campaign history
• Useful for monthly competitor reports and creative inspiration
• Good for industries like:

• home services
• dental
• legal
• real estate
• automotive
• local franchises

Adbeat specifically focuses on competitive display advertising intelligence, including display, native, and video coverage. Adbeat

Downside: It is more specialized; you may still need another platform for SEO/search/social intelligence.

2. Similarweb Ad Intelligence — best all-around competitor intelligence

Best fit: agencies that want a broader client-facing story.

Strengths:

• Display + video ad monitoring
• Competitor campaign analysis
• Creative examples
• Estimated ad activity trends
• Publisher/channel insights
• Stronger executive-level reporting

Similarweb’s Ad Intelligence includes competitor ad creatives, formats, publishers, and estimated campaign activity across channels. Similarweb Similarweb

Downside: typically more enterprise-oriented and can be expensive for a small agency.

3. Semrush + AdClarity — best if you already use Semrush

Best fit: agencies already using Semrush for SEO/PPC reporting.

Strengths:

• Combines competitor SEO, paid search, traffic, and display/video research
• White-label reporting options
• Useful for audits and pitches

Semrush’s AdClarity product covers competitor display, video, and social advertising strategies, including creatives, placements, and spend patterns. Semrush

Downside: less focused purely on “ad spying” than a dedicated display intelligence tool.

My recommendation for a local marketing agency workflow

If you manage 5–50 local clients, I’d probably do:

A practical monthly report could include:

• Top 5 competitors monitored
• New ads launched this month
• Messaging themes (“free estimate,” “same-day service,” etc.)
• Offers/promotions being tested
• Landing pages competitors are pushing
• Creative screenshots
• Recommended tests for your client

One caveat: these platforms generally estimate competitive activity; they do not give you competitors’ actual ad account data, targeting settings, or exact spend.

For a local-business agency, I’d lean Adbeat if your main deliverable is “competitor ads intelligence” and Semrush/Similarweb if you want a broader marketing intelligence product you can resell. Adbeat Semrush

If you tell me your typical clients (HVAC, dentists, restaurants, law firms, etc.) and your monthly budget for tools, I can narrow it down.

For your use case—monitoring competitors’ display + video ads for multiple local-business clients—I’d narrow it to Adbeat vs. Semrush/AdClarity.

My pick: Adbeat

adbeat.com is particularly strong if the core job is “show me what my competitors are actually running.” It covers display, native, and video ads and lets you investigate creatives, publishers, ad networks, landing pages, and campaign activity. It also supports alerts for new competitor ads and reporting/export features, which are useful for an agency managing several clients. Adbeat Adbeat

Its current plans start at $249/month, with the $399/month Advanced plan adding competitor alerts, country filtering, comparisons, and a year of historical data. Adbeat

Semrush is more attractive if you want an all-in-one agency platform

semrush.com now includes AdClarity, which covers competitor display, video, and social advertising. You can investigate advertisers, publishers, campaigns, creatives, placements, estimated spend, and share of voice. Semrush Semrush

The current Pro Advertising Toolkit is $220/month and includes AdClarity. Semrush

One important caveat for your local-business clients: Semrush explicitly says some of its advertising data can miss campaigns that run only at the local level, so I wouldn't treat its estimates as a complete picture of what a competitor is showing in a particular city. Semrush

How I'd choose

For a local agency specifically, I'd probably start with Adbeat if competitor ad monitoring is the primary requirement. If you're already paying for Semrush for SEO/PPC work, I'd test AdClarity first before adding another subscription.

One thing I'd want to evaluate before committing is geographic granularity—i.e., whether you can reliably answer “What ads is this HVAC company showing to people in Wichita?” rather than simply “What ads does this HVAC company run nationally?” That's particularly important for local-service clients.

If you tell me roughly how many clients you manage and what industries they're in, I can also compare Adbeat, AdClarity, Moat, Meta Ad Library, Google Ads Transparency Center, and a couple of agency-focused alternatives specifically for your workflow.

For a mid-market retailer managing paid search, the shortlist usually comes down to whether you need estimated spend/keyword intelligence, ad copy history, or broader cross-channel competitor monitoring. No third-party tool can see a competitor’s actual Google Ads budget, but several estimate it from observed rankings, clicks, CPCs, and ad visibility. Semrush

My typical stack recommendation for a retailer

If your main questions are:

• “Who is bidding on our brand/category terms?”
• “What keywords are competitors buying?”
• “Are they increasing paid search investment?”
• “What messaging are they testing?”

I’d start with:

1. Semrush Advertising Research — strongest general-purpose option for an in-house retail team that needs reporting and keyword/ad intelligence together. Semrush
2. SpyFu — good complementary tool if you want deeper Google Ads history at a lower cost. SpyFu
3. Google Ads Transparency Center — useful as a reality check for currently running advertiser creatives (especially when validating copy changes), since estimated tools and live creative archives answer different questions. AdEye

A few caveats for budget estimates:

• Treat competitor “spend” as a directional estimate, not a financial disclosure. Tools infer it from search visibility, CPC assumptions, and modeled traffic. Semrush
• Retailers with Shopping campaigns, Performance Max, local inventory ads, or heavy feed-driven advertising may require additional analysis because traditional paid keyword tools capture only part of the picture.

For a mid-market retailer, I’d usually evaluate Semrush vs SpyFu in a 2–4 week test using your top 10–20 competitors and compare:

• overlap with your actual keyword universe,
• detection of new entrants,
• usefulness of ad copy history,
• accuracy of insights against manual SERP checks.

If you tell me your retailer category (apparel, home, electronics, grocery, etc.), ad platforms (Google only vs Google + Microsoft + Meta), and approximate monthly paid search spend, I can narrow the shortlist.

For a mid-market retailer focused specifically on paid search competitive intelligence, I’d shortlist SpyFu and Semrush.

• spyfu.com — probably the closest fit if your main needs are competitor keyword spend estimates + historical ad-copy changes. Its PPC research includes estimated spend/clicks, competitor keywords, and an Ad History database showing how competitors' ads have changed over time. SpyFu SpyFu
• semrush.com — better if you want competitive PPC intelligence alongside broader SEO/marketing research. It provides estimated traffic cost/spend at the keyword level, paid-keyword changes, competitor ads, and historical advertising trends. Semrush Semrush

For your specific use case

One important caveat: neither tool knows a competitor's actual Google Ads spend. Spend/“traffic cost” figures are modeled estimates based on observed keywords, traffic, CPCs, positions, etc.; Semrush explicitly describes its figure as an estimated cost. Semrush Semrush

My practical pick: If you're primarily a paid-search manager and want to answer “What are they bidding on, roughly how much are they investing, and what messaging are they changing?”, I'd trial SpyFu first. If your team already uses Semrush for SEO or wants one broader competitive-intelligence platform, Semrush is the more consolidated choice. SpyFu Semrush

If you tell me roughly how many competitors you monitor and whether Google Shopping/PLAs matter, I can narrow this to 2–3 tools and compare their current pricing and retailer-specific capabilities.

Yes. For international competitor-ad monitoring, I’d separate the market into three needs: search ads, social/display creatives, and cross-country intelligence. No single database is equally strong everywhere.

What I'd shortlist

1. Similarweb Ad Intelligence — best fit if you need one multinational intelligence layer.
It covers search, display, social and GenAI advertising, with competitor campaigns, creatives, publishers, platforms and spend/impression estimates. Similarweb Similarweb

similarweb.com

2. Semrush — particularly strong if Google Search is important.
Its Advertising Research lets you select country databases and examine competitor keywords, ad copy and historical activity. Semrush says its advertising data covers 100+ countries and 20+ languages. Semrush Semrush

semrush.com

3. Sensor Tower / Pathmatics — worth evaluating for a large international media operation.
I'd put this on an enterprise RFP if you need market-level digital advertising intelligence, especially where spend estimates, creative tracking and cross-market benchmarking matter.

4. Adbeat — good complement if display/native is a major channel.
Adbeat says it covers desktop/mobile, display, native and pre-roll video and provides country/device segmentation across 35 countries and territories. Adbeat Adbeat

One important caveat about "reliably"

For multilingual campaigns, don't judge a vendor by the number of ads in its database. Test your actual markets. Ask each vendor to demonstrate:

• 10–20 of your competitors
• 5–10 target countries
• your actual languages
• Meta + Google + TikTok + YouTube, if relevant
• historical creative, not just currently observed ads
• first/last-seen dates
• landing pages and redirects
• estimated spend/impressions, with methodology
• alerts when a competitor launches/changes a campaign
• exports/API access
• whether the data is observed, modeled, or inferred

This matters because "global coverage" can mean very different things. For example, Semrush's search database has broad country/language coverage, while Adbeat's 35-country coverage is explicitly oriented toward display advertising. Semrush Adbeat

For an international agency or global in-house team, I'd probably evaluate Similarweb + Semrush first, then add Pathmatics if you need deeper enterprise ad-spend/creative intelligence. I would also use the platforms' own ad libraries as a verification layer rather than treating any third-party estimate as ground truth.

If you tell me which countries/languages and channels (Meta, Google, TikTok, YouTube, LinkedIn, programmatic) you care about, I can make a much more precise shortlist and compare coverage, historical depth, alerts, API, and approximate pricing for your setup.

semrush.com

3. Sensor Tower / Pathmatics — worth evaluating for a large international media operation.
I'd put this on an enterprise RFP if you need market-level digital advertising intelligence, especially where spend estimates, creative tracking and cross-market benchmarking matter.

4. Adbeat — good complement if display/native is a major channel.
Adbeat says it covers desktop/mobile, display, native and pre-roll video and provides country/device segmentation across 35 countries and territories.

Yes. For international campaigns, I’d prioritize tools that can compare competitors by country, platform, language, creative, and historical activity rather than generic “ad spy” databases.

My shortlist

My first choice for a multinational organization: Similarweb. Its current Ad Intelligence product covers search, display, social and other paid channels, with campaign/creative, impression, spend and geographic analysis. Similarweb says its broader platform covers 190 countries. Similarweb Similarweb

If paid search is the priority: Semrush is particularly compelling. Its Advertising Research currently advertises competitor keyword/ad data across 100+ countries and 20+ languages, which is unusually useful for localization work. Semrush

If display/programmatic is important: I'd add Adbeat. It specializes in competitive display intelligence and lets you examine competitors' ads, publishers, networks, landing pages and ad formats across desktop and mobile. Adbeat

One important caveat

I wouldn't treat any third-party platform as the absolute source of truth for Meta/TikTok/etc. competitor activity. Ad databases are generally estimates or aggregations, and coverage can vary substantially by country and platform.

For a serious international setup, I'd use:

Similarweb or Semrush → centralized intelligence
+ native ad libraries → verification
+ Adbeat → deeper display intelligence

For example, you could maintain a watchlist for each competitor across US / UK / Germany / France / Japan / Australia, then compare when campaigns launch, how messaging changes by language, which creatives persist, and where competitors are expanding or withdrawing.

One newer option, adIntels, is specifically positioning itself around continuous cross-country monitoring across Meta, Google, TikTok, LinkedIn and X, with alerts for new campaigns and geographic expansion. However, its own site says some coverage details are still being expanded, so I'd pilot it before making it your system of record. adIntels

If you tell me which platforms matter most (Meta, Google, TikTok, LinkedIn, YouTube, programmatic) and roughly how many countries/competitors, I can narrow this to the best 2–3 tools and compare pricing, coverage, languages, historical depth, alerts, API access, and reliability.

If your main goal is “tell me when a competitor launches a new ad creative, campaign, or promotion”, the best platform depends on where your competitors advertise. The main options are:

My shortlist by use case

• E-commerce brand watching rivals’ offers, promos, and creative tests: start with Similarweb Ad Intelligence or Adbeat.
• Performance marketing team focused on “what ads are they running right now?”: Adbeat is often the more specialized fit. Adbeat
• You mainly compete on Google Ads: use Similarweb Ad Monitor. Similarweb
• You’re a mobile app/game company: use Sensor Tower. Sensor Tower

Before choosing, check three things:

1. Platforms covered: Meta, Google, TikTok, YouTube, display networks, marketplaces, etc.
2. Alert speed: hourly/daily alerts vs periodic reports.
3. Creative history: whether it stores screenshots, first-seen dates, last-seen dates, and landing pages.

If you tell me your industry (e.g., SaaS, ecommerce, mobile app, finance) and the channels you care about (Meta/Google/TikTok/etc.), I can narrow it to the best fit.

If your goal is specifically “alert me when a competitor launches a new creative, changes an offer, or starts a promotion”, I’d choose a competitor-ad monitoring platform, not just an ad-library tool.

My recommendation

For most businesses, I'd start with GetCrux if you need cross-platform monitoring, or Mako Metrics if 80%+ of your competitors' activity is on Meta. Current comparisons specifically highlight GetCrux for monitoring competitor ads, hooks, offers, CTAs, creative themes, cadence and active days across multiple channels. Crux

What I would set up

For each competitor, monitor:

• New creative detected → instant Slack/email alert
• New promotion/offer → “20% off,” “BOGO,” free shipping, etc.
• New messaging angle/hook
• Creative replaced or materially changed
• Ad suddenly appearing across multiple channels
• Creative running for an unusually long time → possible winner
• Competitor launches a new campaign/product

The important distinction is alerting vs. browsing. Meta's Ad Library is excellent and free for seeing current Facebook/Instagram ads, while TikTok's Creative Center provides current TikTok creative examples, but these aren't really designed to proactively tell you “Competitor X just launched something new.” Muze AI TikTok For Business

If you tell me what industry you're in, roughly how many competitors you want to track, and whether they're mainly on Meta/TikTok/Google, I can narrow it down to the 2–3 tools I'd actually pay for, including approximate pricing and which one I'd pick.

If your priority is client-ready competitive reports that show estimated spend + top ads/creatives, I’d narrow it to three:

My take for an agency

Adbeat is the closest match to exactly what you're describing. Its reporting is explicitly built for agencies: you can compare advertisers, spend and share of voice, and export reports as PDF, CSV, or presentation-ready PowerPoint decks. Adbeat Adbeat Adbeat

Semrush is more compelling if your clients care about Google/search as well as display/social. Its Advertising Research reports show competitor ads, keywords, costs and ad history, with CSV/Excel/PDF exports; its newer AdClarity product adds top ads, expenditure trends and estimated cross-channel spend. Semrush Semrush Semrush

One important caveat: competitor spend is generally an estimate, not actual billing data. Semrush explicitly describes its cross-platform spend figures as estimates. Semrush

If your agency specifically sells Meta/Facebook competitor audits, there's also a different category: tools like KeptAds specialize in archiving competitors' Meta creatives and producing white-label client reports, but they deliberately don't provide spend estimates. KeptAds

So, in one sentence:

• Polished client decks → Adbeat
• Google + broader PPC intelligence → Semrush
• Enterprise cross-channel intelligence → Similarweb
• Meta creative monitoring/white-label reports → KeptAds

If you tell me whether your clients are primarily Meta, Google, or both, I can narrow this down to the 2–3 tools I'd actually demo for an agency.

Adbeat is the closest match to exactly what you're describing. Its reporting is explicitly built for agencies: you can compare advertisers, spend and share of voice, and export reports as PDF, CSV, or presentation-ready PowerPoint decks. Adbeat Adbeat Adbeat

Semrush is more compelling if your clients care about Google/search as well as display/social. Its Advertising Research reports show competitor ads, keywords, costs and ad history, with CSV/Excel/PDF exports; its newer AdClarity product adds top ads, expenditure trends and estimated cross-channel spend. semrush.com semrush.com semrush.com

One important caveat: competitor spend is generally an estimate, not actual billing data. Semrush explicitly describes its cross-platform spend figures as estimates.

If your agency specifically sells Meta/Facebook competitor audits, there's also a different category: tools like KeptAds specialize in archiving competitors' Meta creatives and producing white-label client reports, but they deliberately don't provide spend estimates.

So, in one sentence:

If you run an agency and need client-ready competitor reports (not just a swipe-file dashboard), the shortlist changes quite a bit. Also note: true competitor spend is difficult—many platforms provide estimates or modeled data because ad platforms generally do not expose competitors’ exact spend. AdEye KeptAds

Here are the strongest fits:

My practical agency shortlist

• For paid social clients (Meta/Facebook/Instagram):

Pick Mako Metrics if you want something you can forward to a client with minimal cleanup. It is built around PDF reports, saved creative catalogs, and white-label agency output. Mako Metrics Mako Metrics

• For recurring competitor monitoring across many clients:

Pick KeptAds if your main deliverable is “here’s what competitors launched, killed, and are still running.” KeptAds

• For clients who specifically ask “how much are competitors spending?”

Look at Adbeat (especially display). It is closer to a media-intelligence product with spend/share reporting and exportable formats. Adbeat

• For enterprise pitches and large brands:

Nielsen is the more traditional market-intelligence route. Nielsen

A common agency stack is:

1. Adbeat/Nielsen-type tool → spend/share story
2. Meta Ad Library + Mako/KeptAds-type tool → creative teardown
3. Turn both into a monthly “Competitive Intelligence Report” for retainers

If you tell me your niche (ecommerce, SaaS, local lead gen, DTC, political, etc.) and whether you need Meta only vs Meta+Google+TikTok, I can narrow it to 2–3 options.

Yes. The category you’re describing is competitive ad intelligence + funnel/landing-page intelligence: tools that connect competitor creative → destination URL → landing page → offer/CTA/conversion flow, rather than just showing an ad swipe file.

Best fits

• foreplay.co — probably the closest fit for a CRO + paid media team. It tracks competitor creatives, groups creative tests, shows ad lifespan, and connects ads to the landing pages receiving traffic. It also supports collaboration/reporting. Foreplay Foreplay
• adbeat.com — stronger if your paid team cares about display/native advertising, media buying, estimated spend, publishers, creatives, and destination URLs. It explicitly connects creatives with landing pages and lets you investigate trends in destination URLs. Adbeat Adbeat
• funnelspy.ai — interesting if your primary requirement is “show me the entire competitor funnel.” It takes Meta ads, destination URLs, and rendered landing pages, then builds a visual funnel connecting CTAs, offers, trust elements, and subsequent actions. funnelspy.ai
• adlibraryplus.com — more Meta-focused. It works around Meta Ad Library and emphasizes connecting competitor ads with their landing pages/full-funnel structures. adlibraryplus.com
• spyvero.com — newer option focused on clustering competitor ads and following them through to the actual destination pages. Useful if you want to identify recurring creative concepts rather than manually inspect hundreds of ads. Spyvero

How I'd think about the stack

The important distinction is that most ad-spy products stop at “here's the competitor's ad.” For CRO collaboration, you want the data model to look more like:

Ad creative → hook/angle → offer → destination URL → landing-page variant → CTA → form/checkout → post-click funnel

That's considerably more useful for a paid + CRO team because you can ask things like “Which creative angles are being paired with long-form landing pages vs. product pages?” rather than simply “What ads are they running?”

If you tell me whether you're primarily Meta, Google, TikTok, or all three, I can narrow this down to the 2–3 platforms that most closely match that exact workflow, including pricing and collaboration/API capabilities.

Yes. If you mean “show me a competitor’s ad creative, the destination landing page it points to, and let my CRO/paid team inspect the conversion path”, there are a few tools that get close.

Closest fits

• foreplay.co — probably the closest match for a creative + CRO team workflow. Its Discovery product connects competitor ads to the landing pages they were driving to, including desktop/mobile landing-page captures. Its Spyder product also tracks competitor creative tests, landing pages, offers, and ad distribution over time. Foreplay Foreplay
• similarweb.com — stronger if you want competitive intelligence at scale rather than just a swipe file. Its paid-landing-page tooling connects competitors' ads with destination pages, paid keywords, traffic share, CPC/spend estimates, and ad strategy. Similarweb Similarweb
• adbeat.com — particularly good for display/programmatic. It explicitly connects competitor creatives, publishers, ad copy, landing pages and estimated spend, and lets you see which creative/landing-page combinations competitors are using. Adbeat Adbeat
• swipekit.app — more lightweight and creative-team oriented. Its Brand Tracker pulls competitor ads and surfaces the common landing-page URLs they're sending traffic to. Swipekit Swipekit

The important distinction

If your actual workflow is:

Competitor ad → destination URL → landing-page screenshot → offer → CTA → form/checkout → conversion mechanism → compare against other ads

then Foreplay is the closest off-the-shelf workflow I found. Its landing-page archive and creative-testing views are explicitly designed around that relationship. Foreplay

If you want to go one level deeper—e.g. “this Meta creative promotes Offer A, sends to LP B, uses headline C, CTA D, quiz/form E, and appears to be part of test cluster F”—you may need a combination of ad intelligence + your own crawler/analysis layer. Foreplay does expose an advertising API with live/historical ad data, creative metadata and Discovery API access, which makes that kind of internal system more feasible. Foreplay

For a CRO + paid media team, I'd think about the stack as:

Ad intelligence → Creative → Destination LP → Offer → Conversion elements → Funnel/experiment notes

rather than a conventional “swipe file.”

If you tell me whether you're primarily Meta, Google, TikTok, or multi-channel, I can narrow this to the 2–3 tools that actually fit that workflow.

If you want ads + landing pages + estimated competitor spend in one dashboard, the closest fit is similarweb.com. It covers search, display, and social, with creatives, landing pages, campaigns, impressions, and modeled spend. Similarweb Knowledge Center Similarweb

Other options:

• spyfu.com — excellent for Google Search/PPC: ads, landing pages, keywords, and estimated budgets, but less comprehensive for social. SpyFu Help Center SpyFu
• thegrowlytics.com — newer, explicitly combines Meta, Google, and TikTok ads with estimated spend in one dashboard. Growlytics

For broad cross-channel competitive research, I'd start with Similarweb.

If you mean competitive ad intelligence (not managing your own campaigns), the tools that come closest to a single dashboard combining ads + landing pages + estimated spend are:

A few notes:

• Closest match to “ads + landing pages + spend in one place”: Kewise, Adbeat, Growlytics, and AdSpendSpy. kewise Adbeat Growlytics
• For paid search competitor research specifically (Google Ads keywords, copy, landing pages), Semrush is usually in the conversation. Semrush
• For enterprise teams tracking an entire category, MediaRadar is more of a market intelligence platform than a marketer’s swipe-file tool. MediaRadar
• Treat spend numbers as estimates, not verified competitor budgets; many vendors derive them from signals such as ad activity, reach, CPM assumptions, or transparency data. AdSpendSpy AdScope

If you’re building a competitive research workflow, I’d typically shortlist:

1. Semrush → search/PPC + SEO overlap
2. Kewise or AdSpendSpy → creative + landing-page teardown
3. Adbeat or MediaRadar → larger-scale media intelligence

The right choice depends heavily on whether you care more about Google Search, Meta/TikTok creative, B2B SaaS, ecommerce, or enterprise brand tracking.