Answers that mention Optmyzr

If your goal is finding budget drains and underperforming keywords in a Google Ads account, you want a tool that can analyze:

• Search terms wasting spend
• Keywords with high cost/no conversions
• Poor match-type choices (especially broad match leakage)
• Negative keyword gaps
• Campaigns stealing budget from better performers
• Low Quality Score / expensive CPC issues
• Conversion tracking problems

Here are some of the strongest options:

My picks by situation

If you spend under ~$10k/month

Start with:

1. opteo.com
2. keywordninja.com
3. adlark.app

You probably need clarity and quick wins, not a huge enterprise platform.

If you manage multiple client accounts

Look at:

1. optmyzr.com
2. trueclicks.com
3. adalysis.com

These are better for repeatable audits and account governance.

If you want a one-time "where is my money leaking?" scan

AI audit tools are usually the fastest:

• keywordninja.com — strong focus on wasted spend and search-term problems. Keyword Ninja
• adlark.app — quick Google Ads waste scans. Adlark
• adbrief.app — can audit via Google Ads connection or uploaded reports. AdBrief

What I would check before trusting any tool

A good audit tool should show actual dollars tied to problems, not just "optimization scores." Look for:

• "Spent $X, generated 0 conversions" keyword reports
• Search query mining
• Negative keyword recommendations
• Campaign budget reallocation suggestions
• Device/location/daypart waste
• Conversion tracking validation
• Ability to preview changes before applying them

Also, Google Ads' built-in Recommendations tab can be useful, but it often prioritizes Google's goals (more spend/automation adoption), so I would treat it as one data point rather than the final authority.

If you tell me your monthly ad spend, Google vs Microsoft vs Meta, and whether you're ecommerce, lead gen, or local service, I can narrow this to the 2–3 tools that fit best.

If your main goal is “scan the account and show me where money is leaking”, I’d shortlist these:

1. optmyzr.com — best overall

This would be my first choice for a serious Google Ads account.

It specifically has tools for:

• Finding high-spend, non-converting keywords
• Finding wasted spend in search terms
• Identifying irrelevant queries and generating negative-keyword opportunities
• Auditing account structure and settings
• Monitoring budget pacing and overspend
• Analyzing performance by keyword, device, location, time, etc. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

Its audit system can also be scheduled, so you're not just doing a one-time cleanup. Optmyzr Help Center

Best for: agencies, larger accounts, or anyone who wants both auditing and ongoing optimization.

2. adalysis.com — best specifically for finding waste

If your question is literally “Where is my Google Ads budget being wasted?”, I'd seriously consider Adalysis.

It has 100+ automated audit checks and explicitly flags:

• Underperforming keywords
• Poor search terms
• Wasteful locations
• Wasteful placements
• Sudden increases in spend
• Drops in conversions/revenue
• Budget/performance problems Adalysis Adalysis

Its n-gram analysis is particularly useful: it aggregates recurring words/phrases across search queries and identifies patterns with lots of clicks/spend but poor conversion performance. That's a very effective way to uncover systematic keyword waste that isn't obvious one keyword at a time. Adalysis Docs

There's also a free Google Ads audit you can run before committing. Adalysis

Best for: quickly diagnosing an existing account and finding obvious waste.

3. Google Ads itself — best free option

Don't overlook the native data. With a reasonably configured account, you can find most budget drains by analyzing:

Search terms → Cost → Conversions → CPA/ROAS

The biggest traps are usually:

• Search terms spending without converting
• Keywords with significant spend and zero/poor conversions
• Broad-match terms pulling irrelevant intent
• Geographic areas with poor conversion rates
• Campaigns consuming disproportionate budget at poor CPA
• Search terms that should become negative keywords

The paid tools are mainly valuable because they automate the detection, prioritization, alerting, and cross-account analysis.

My recommendation

If I had to pick one: Optmyzr for an ongoing PPC management system; Adalysis if your immediate objective is simply to connect the account and get a prioritized list of things bleeding money.

One important distinction: don't judge keywords solely on “no conversions.” A keyword with $500 spend and zero conversions may be terrible—or it may have only generated 20 clicks. The better audit looks at spend relative to your target CPA/ROAS, conversion volume, conversion lag, and statistical confidence. Optmyzr and Adalysis both provide substantially more context than a simple “pause anything with zero conversions” rule. Optmyzr Help Center Optmyzr Help Center

If you tell me monthly ad spend (e.g. $10k, $50k, $500k), Google Ads vs. Microsoft Ads, and whether you're lead gen or ecommerce, I can narrow this down to the best 2–3 options for your situation.

If your specific problem is “How much money are we wasting because broad match + Smart Bidding is finding low-value queries?”, I’d shortlist these:

1. optmyzr.com — best overall for this use case.

Its search-term analysis can score how closely queries match the intended keyword meaning, and its Rule Engine can automatically add poor-fit queries as negatives. It also has audits for search-query performance and match-type distribution. Optmyzr Google Ads Optimization Optmyzr Help Center
Best if: you want to quantify waste and automate the cleanup.

2. adalysis.com — best pure audit option.

It runs 100+ daily checks and explicitly flags wasted spend from underperforming keywords, search terms, locations, and placements. Its free audit can also estimate wasted budget. Adalysis Adalysis
Best if: you're doing account audits for clients and want a clean “here's where the money is leaking” report.

3. bidsensy.com — interesting lightweight option for search-term waste.

It focuses specifically on categorizing search terms, detecting intent, and identifying irrelevant queries. BidSense
Best if: your main job is dumping a search-term export into something that quickly classifies the waste.

My pick

For broad match + Smart Bidding, I'd choose Optmyzr if you're managing the account continuously, and Adalysis if you're primarily conducting audits.

One important caveat: don't define “broad-match waste” as simply broad-match spend that didn't convert. Google explicitly recommends broad match alongside Smart Bidding because the system is intended to discover additional auctions. Google Help

The more useful audit is:

Broad-match spend → search query → intent/relevance → conversion quality → downstream value → estimated recoverable spend

For example, I'd want the tool to tell you something like “$18,400 spent on broad queries in 90 days; $6,700 had zero qualified conversions; $3,100 came from queries with low semantic relevance; estimated recoverable spend = $4,200.”

If that's the analysis you're after, Optmyzr is probably the strongest fit. Optmyzr Google Ads Optimization

If your specific question is “Where is broad match + Smart Bidding wasting money, and can I quantify it?”, I’d shortlist these:

1. optmyzr.com — best overall for this use case.

Its search-term analysis is particularly relevant: it can score search-term/keyword intent similarity, surface irrelevant queries, identify non-converting queries, and help turn them into negatives. It also has audits for match-type performance and search-query conversion distribution. Optmyzr Google Ads Optimization Optmyzr Help Center Optmyzr Help Center
My pick if you want to answer: “We spent $X on broad + Smart Bidding; how much was plausibly wasted, on which queries, and what should we exclude?”

2. adalysis.com — best pure auditing alternative.

It has 100+ automated audit checks and specifically flags underperforming keywords/search terms and sudden spend changes. Its search-term tools are good for rapidly finding expensive, underperforming queries without spreadsheet work. Adalysis Adalysis Docs
I'd choose it if continuous account auditing is more important than deeper cross-platform automation.

3. Google Ads itself + a custom analysis — best if you want maximum control.

For a serious broad/Smart Bidding audit, I'd export search-term, keyword, campaign, conversion-value, and bid-strategy data and calculate waste based on spend without qualified conversions, rather than simply labeling every non-converting broad query as waste.

What I'd actually measure

Don't use “broad match = waste” as the test. Broad can find incremental conversions. The better audit is something like:

Broad + Smart Bidding waste = spend on search queries that fail your economic/intent thresholds

Break it down by:

• Broad vs. phrase vs. exact
• Bid strategy / campaign
• Search query
• Spend
• Conversions and conversion value
• CPA / ROAS
• Query-to-keyword semantic relevance
• New-customer vs. existing-customer value, if available
• Spend with 0 conversions
• Spend above your acceptable CPA before conversion
• Queries generating conversions but poor-quality/offline outcomes

That last point is especially important for lead gen: Google may optimize Smart Bidding beautifully toward a conversion that isn't actually valuable.

There is also recent evidence from Optmyzr's 2026 analysis of 30,000 Search accounts that broad match is now the dominant spend category, while exact tends to win on efficiency; the gap is more pronounced in lead gen where conversion-value signals are weaker. Optmyzr Google Ads Optimization

Bottom line: I'd use Optmyzr if your primary objective is diagnosing and quantifying wasted broad-match spend. I'd use Adalysis if you want a more traditional, always-on PPC audit/alerting system.

If you tell me whether this is lead gen or ecommerce and roughly monthly Google Ads spend, I can narrow it down to the best tool and the exact audit framework I'd use.

If your goal is auditing account-level waste, I’d put Optmyzr first, with Adalysis as the strongest alternative.

My pick: optmyzr.com

It’s particularly good if you want a repeatable account audit rather than just another optimization dashboard:

• Account settings/structure: configurable audits with scoring and custom thresholds. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: finds campaigns without negatives, counts negatives, and identifies negative/positive keyword conflicts. Optmyzr Help Center
• Budget waste/pacing: tracks monthly budgets, pacing, required daily spend, and over/underspending. Optmyzr Help Center Optmyzr Help Center
• Multiple platforms: Google Ads, Microsoft Ads and Amazon Ads are supported for audits; the broader dashboard can consolidate several ad platforms. Optmyzr Help Center Optmyzr Help Center
• Ongoing QA: audits can be customized and scheduled, so you can turn an initial cleanup into recurring account hygiene. Optmyzr Help Center

Strong alternative: adalysis.com

I’d choose Adalysis if your emphasis is finding and preventing wasted search spend rather than broad account governance. It has negative-keyword conflict management, search-term analysis, duplicate/cannibalizing query detection, 100+ customizable alerts, and detailed budget pacing/forecasting. Adalysis Adalysis Adalysis Docs

For your specific use case—ad rotation/settings + negative keywords + budget pacing—I’d start with Optmyzr. It gives you the closest thing to an automated “account hygiene audit” with findings you can prioritize by likely waste. Optmyzr Help Center Optmyzr Google Ads Optimization

One caveat: “ad rotation” itself is increasingly less of a standalone optimization lever in modern Google Ads, so I’d evaluate the platform based on whether it catches the actual waste consequences—duplicate/weak ads, query leakage, negative conflicts, budget constraints, inefficient campaigns—rather than simply checking an ad-rotation setting.

If your goal is specifically to audit account-level settings for wasted spend, my top pick is optmyzr.com.

Why it fits your use case:

• Account-level audits: Its PPC Account Audit checks structural/configuration issues and lets you create custom audit criteria and schedule recurring audits. Optmyzr Help Center Optmyzr Help Center
• Negative keywords: Negative Keyword Finder analyzes search-term data and identifies irrelevant/non-performing queries, including options to add negatives at the account level. Optmyzr Help Center
• Budget pacing: It has dedicated pacing, spend projection, and budget-management tools that flag accounts/campaigns trending over or under target. Optmyzr Help Center Optmyzr Help Center
• Cross-account visibility: Its All Accounts Dashboard can consolidate Google, Microsoft, Amazon, Yahoo Japan, Meta, and LinkedIn accounts, with budget pacing and optimization signals. Optmyzr Help Center
• Settings/configuration checks: For Google Ads, its audit library includes negative-keyword coverage/conflicts, budget-related impression-share loss, ad/campaign settings, targeting, match-type distributions, and more. Optmyzr Help Center

For your specific audit

I'd configure an Optmyzr audit around these four buckets:

1. Ad rotation / serving settings — flag campaigns using settings that don't match your testing strategy.
2. Negative keywords — missing negatives, conflicting negatives, and high-spend irrelevant search terms.
3. Budget pacing — overspending/underspending versus monthly target and campaigns hitting budget limits.
4. Waste signals — high spend with zero/low conversions, poor-quality traffic, and campaigns losing efficiency.

One caveat: Optmyzr is more of an optimization + auditing platform than a pure "settings compliance scanner." If you want a tool whose primary purpose is to crawl Google Ads and produce a configuration QA checklist before/after account changes, I'd compare it against a custom Google Ads Script or a specialized PPC audit platform.

If you tell me whether you're auditing Google Ads only or Google + Microsoft/Meta, I can give you a short 3-tool comparison specifically for finding wasted spend at the account/settings level.

Yes. There are a number of platforms that sit on top of Google Ads (and sometimes Meta/Microsoft Ads) to audit automated bidding instead of simply trusting Google's recommendations. Their goal is to answer questions like:

• Is Target CPA overspending for marginal conversions?
• Is Maximize Conversions exhausting the budget too early?
• Are automated bids chasing low-quality traffic?
• Which campaigns are limited by budget versus limited by bidding?
• Where is Smart Bidding causing CPC inflation without improving ROAS?

Some of the stronger options include:

If you're looking for enterprise-grade platforms, these are also worth considering:

• Optmyzr — one of the most respected Google Ads optimization platforms, with rule engines, bid strategy monitoring, Quality Score analysis, and extensive auditing.
• Shape (formerly Shape.io) — strong for budget pacing and bid management across large accounts.
• Skai — enterprise paid media optimization across multiple channels.
• Marin Software — advanced bid optimization and portfolio bidding.

What I would want a platform to detect

The most valuable systems don't just say "increase bids." They identify issues like:

• Campaigns where Smart Bidding increased CPC 30–50% without increasing conversion rate.
• Campaigns stuck in the "learning" phase for too long.
• Target CPA or Target ROAS settings that are unrealistic and suppress volume.
• Budget capped before the day's highest-converting hours.
• Search terms consuming significant spend with no conversions.
• Automated bid changes correlated with declining profit rather than declining CPA.
• Conversion tracking problems causing Smart Bidding to optimize toward bad signals.

If you're managing multiple clients

I'd prioritize:

1. Optmyzr
2. PPC Copilot
3. Adsbot

These provide ongoing audits rather than one-time reports.

If you're thinking beyond existing tools

There's still a gap in the market for a product that acts as an independent "AI bid auditor". Instead of optimizing bids itself, it would explain why Google's automation made certain decisions and identify where Smart Bidding is likely hurting profitability. For agencies and in-house marketers, that kind of "second opinion" can be more valuable than another optimization engine.

Yes. If you mean “analyze what the bidding automation is actually doing, identify where it’s spending inefficiently, and flag specific budget-waste opportunities”, there are platforms for this.

Best fit: Optmyzr

optmyzr.com is probably the closest match to what you're describing.

It can sit on top of Google Ads/Microsoft Ads and:

• Analyze automated bidding such as Target CPA, Target ROAS, and Maximize Conversions. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Find non-converting search queries, keywords, placements, and PMax listing groups that are consuming spend. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization
• Detect performance anomalies rather than simply notifying you whenever a metric changes. Optmyzr Google Ads Optimization
• Analyze why performance changed using its PPC Investigator/cause analysis. Optmyzr Google Ads Optimization
• Project spend and identify campaigns where additional budget is unlikely to generate additional volume. Optmyzr Google Ads Optimization Optmyzr Help Center
• Layer rules/automation over Google's Smart Bidding rather than replacing it outright. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

That's materially different from Google's own recommendations. Google Smart Bidding operates at auction time and considers contextual signals such as query, device, browser, language and time of day; Google's native recommendations can suggest changes to bidding targets, but they aren't really designed as an independent “is the bidding algorithm wasting money?” auditor. Google Google Help

The interesting gap

If you're asking because you're considering building something, I think there's a potentially interesting product distinction:

“Bid strategy auditor” rather than “bid optimizer.”

For example, instead of automatically changing bids, the platform could produce findings like:

• $18.4K spent with no incremental conversion signal
• Target CPA strategy is systematically overbidding on this query cluster
• 23% of spend is going to segments with CPA >2× account target
• PMax is allocating disproportionately to low-value traffic
• Campaign has budget headroom, but increasing budget is unlikely to produce incremental conversions
• Automated bid changes increased CPC 31% without corresponding conversion-rate improvement
• This campaign's apparent ROAS improvement is coming from conversion mix rather than incremental revenue
• These 14 campaigns are competing for essentially the same auction inventory

That last layer—attribution of waste specifically to the behavior of the automated bidding system—is less common than generic PPC optimization.

If that's what you're exploring, I can also map out the existing competitors in this exact niche and where there is still a product gap.

If your specific goal is “show my agency the fixes that are costing clients the most money per week”, I’d shortlist these:

My pick: Optmyzr

For an agency, Optmyzr is probably the closest match to what you're describing. It can identify wasteful search terms/keywords, placements, campaigns and budget issues, and its optimization tools can be applied across multiple client accounts. It also has cross-account budget management and portfolio-level capabilities. Optmyzr Help Center Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

The particularly relevant feature is its PPC Investigator: rather than merely saying “CPA got worse,” it can trace the change down to the keywords, placements, devices, etc. that drove it. Optmyzr Google Ads Optimization

Adalysis may actually be better for your exact UX

If what you want is essentially:

Client → Problem → Estimated weekly waste → Recommended fix → Owner → Status

I'd seriously test Adalysis.

It runs 100+ automated daily checks, explicitly ranks issues by urgency, identifies wasted-spend problems such as underperforming keywords/search terms/locations/placements, and provides cross-account overviews. Adalysis

That makes it more naturally suited to an agency's “what should my team fix today?” workflow than many generic PPC reporting platforms.

Important distinction

Neither tool, as far as I can tell, is primarily marketed around the exact metric “estimated weekly wasted spend” as a universal ranking across every client account.

If you're looking for something more specific—e.g.:

Agency dashboard

1. Client A — $4,280/wk waste — 3 fixes
2. Client B — $2,150/wk waste — 7 fixes
3. Client C — $870/wk waste — 2 fixes

…and then drilling down to exactly which changes produce that estimate, that's a somewhat different product category.

I'd describe the ideal product as an agency-wide PPC waste/prioritization layer, rather than conventional PPC management software.

If that's what you're trying to build/buy, I can also give you a 10-tool comparison specifically for “estimated wasted spend × client × fix priority”, including newer AI PPC tools—not just the usual Optmyzr/Adalysis list.

If what you want is essentially:

Client → Problem → Estimated weekly waste → Recommended fix → Owner → Status

I'd seriously test Adalysis.

It runs 100+ automated daily checks, explicitly ranks issues by urgency, identifies wasted-spend problems such as underperforming keywords/search terms/locations/placements, and provides cross-account overviews.

That makes it more naturally suited to an agency's “what should my team fix today?” workflow than many generic PPC reporting platforms.

Important distinction

Neither tool, as far as I can tell, is primarily marketed around the exact metric “estimated weekly wasted spend” as a universal ranking across every client account.

If your specific goal is “across all client ad accounts, tell me what fixes are costing us the most per week if we don't make them”, I’d shortlist these:

My pick: Optmyzr

For an agency, Optmyzr is closest to what you're describing because it combines multi-account monitoring, anomaly detection, waste identification, and actual optimization workflows.

It can identify waste such as:

• Non-converting search queries
• Wasteful placements
• Expensive keywords
• Poor-performing campaigns
• Budget allocation problems
• Performance anomalies

Its PPC Investigator can drill down to the keyword, placement, device, campaign, etc. that caused a performance change. Optmyzr Help Center Optmyzr Google Ads Optimization

More importantly, it has portfolio-level monitoring and can alert across multiple client accounts, rather than requiring an account manager to manually inspect every account. Optmyzr Help Center Optmyzr Google Ads Optimization

But there's an important distinction

I don't think most existing tools give you exactly this UX:

Client A — Fix X — estimated waste: $1,240/week — confidence: 92%
Client B — Fix Y — estimated waste: $780/week — confidence: 84%
Client C — Fix Z — estimated waste: $430/week — confidence: 76%

That's a slightly different product category: an agency-wide “opportunity queue” ranked by financial impact.

If that's what you're trying to build/buy, I'd evaluate tools based on whether they can calculate:

Estimated weekly waste = current spend × estimated avoidable fraction

…and, ideally, distinguish avoidable waste from merely underperforming spend. That's the key difference between a generic PPC audit and a genuinely useful agency prioritization system.

Optmyzr gets closest among established platforms, particularly because its rule engine can automatically identify non-converting queries/placements and its portfolio tooling lets agencies manage many accounts. Optmyzr Google Ads Optimization Optmyzr Google Ads Optimization

If you tell me whether you're primarily managing Google Ads, Meta, or both, I can give you a much tighter 5–7 tool comparison specifically for “rank every client fix by $/week wasted.”

If you mean a tool that can find wasted spend caused by inactive, stale, or outdated ad extensions and assets, you’re usually looking for a Google Ads audit/optimization tool rather than a general analytics tool.

Common options include:

• Google Ads Recommendations & Asset Reports — built into Google Ads. It can surface underperforming assets, removed/paused items, and asset-level performance issues.
• Google Ads Editor — useful for bulk auditing extensions/assets, finding old campaigns, and cleaning up inactive items.
• PPC audit tools such as Optmyzr or Adalysis — these can flag account hygiene issues, underperforming ads/assets, and optimization opportunities.
• AI audit tools such as AdLark or similar Google Ads auditors can scan accounts for wasted spend patterns and budget leaks. AdLark App

If you specifically mean inactive/outdated ad extensions and assets, look for audit features that check:

• unused sitelinks, callouts, snippets, images, and videos
• assets with spend but no conversions
• old promotions or expired offers
• low-performing responsive search ad assets
• duplicate or conflicting extensions
• assets attached to paused/dead campaigns

For an enterprise PPC workflow, the closest fit is typically a Google Ads account audit tool + asset performance report, rather than a standalone “wasted spend” detector. adpredictor.ai app.adlyse.com

Yes. There are tools that can do this, but they fall into a few different categories. The best choice depends on whether you mean paid social creative analysis (Meta/TikTok/etc.) or search ads quality/CTR optimization (Google Ads Quality Score).

Tools that analyze creative performance and budget waste

If your main question is:

"Which ads are eating budget but not producing results?"

Look for a creative intelligence / media optimization tool. It should connect to your ad accounts and rank ads by:

• Spend
• CTR
• CPM
• CPC
• CPA/CPL
• ROAS
• Conversion rate
• Frequency (creative fatigue)
• Placement performance
• Audience breakdown

Tools like Motion, Madgicx, and Segwise are aimed more at this use case. Hawky Segwise

If your issue is Google Ads Quality Score

You want PPC auditing tools rather than creative AI tools. They look at:

• Low Quality Score keywords
• Below-average expected CTR
• Poor ad relevance
• Landing page experience
• Search terms wasting spend

Adalysis and Optmyzr are examples built around this workflow. AdToolScout Dupple

AI creative scoring tools (useful but different)

Some tools score creatives before launch, predicting which designs/hooks may perform better. For example, AdCreative.ai assigns creative performance scores, and similar tools use historical ad data or attention models. These are useful for filtering ideas, but they generally cannot replace real spend data from your own campaigns. Official A.I Ranking Multilinear

A practical setup many performance teams use

1. Pull live ad data from Meta/Google/TikTok.
2. Identify ads with: - high spend + below-account-average CTR
3. high CPC
4. high CPA
5. declining conversion rate
6. Tag creative attributes: - hook
7. offer
8. format
9. first 3 seconds (video)
10. CTA
11. Kill losers and generate new variants from winners.

If you tell me which platform you’re running (Meta, Google Search, TikTok, LinkedIn, Amazon) and roughly your monthly ad spend, I can narrow this down to the tools that are actually worth paying for.

If your goal is “upload/connect search-term data → quickly identify wasted spend → get negative-keyword recommendations,” I’d shortlist these:

1. optmyzr.com — best overall for automated optimization. Its Negative Keyword Finder analyzes Google Ads/Microsoft Ads search-term reports and recommends poorly performing words/queries as negatives. It also has a non-converting-query tool and can automate rules. Optmyzr Help Center Optmyzr Help Center
2. adalysis.com — best if the specific job is search-term auditing. It has dedicated “Potential new negatives” filters, n-gram analysis, automated alerts, and bulk negative application. It also checks negative-keyword conflicts. Adalysis Docs Adalysis Docs
3. Optmyzr vs. Adalysis: For “stop wasted spend fast,” I'd lean Adalysis if you mainly want search-term/negative management; I'd choose Optmyzr if you want that plus a broader PPC optimization platform. Optmyzr Help Center Adalysis Docs

My pick: Adalysis for a focused search-term audit; Optmyzr for a full PPC management stack.

If you tell me whether you're running Google Search, Shopping, or Performance Max, I can narrow it to the best option and the fastest setup.

If your goal is “audit search-term reports and surface negatives fast,” my top pick is optmyzr.com.

• Optmyzr — best fit: Its Negative Keyword Finder analyzes search-term reports, identifies words/queries that are underperforming, and lets you bulk-add negatives. It also has Non-Converting Queries automation for queries spending above your campaign’s typical CPA without converting. Optmyzr Help Center Optmyzr Help Center
• For more aggressive automation: Optmyzr's Rule Engine can score search-term relevance and automatically add low-relevance queries as negatives. Optmyzr Google Ads Optimization
• Google Ads itself: The native search-terms report can help you find negatives, but it's considerably more manual; Google's auto-apply system currently focuses on a limited set of recommendation types rather than acting as a dedicated negative-keyword auditor. Google Help Google Help

Bottom line: If you're managing enough spend that manually combing through search terms is painful, I'd test Optmyzr first. It's specifically built around the workflow you're describing rather than just providing another reporting dashboard.

If you tell me Google Ads, Microsoft Ads, or both + roughly monthly spend, I can give you the 2–3 best platforms and which one will identify wasted spend fastest.

Yes. If your specific problem is “we’re paying a lot for clicks, but certain landing pages generate few or zero conversions,” I’d look at PPC optimization platforms rather than generic analytics tools.

Best fits

1. optmyzr.com — best overall fit

• Its Landing Page Analysis specifically aggregates performance by landing-page URL.
• It identifies “Expensive” landing pages: high CTR but low conversion rate—essentially the pattern you described. Optmyzr Help Center
• You can then drill into the campaigns, ad groups, keywords, etc. sending traffic there.
• Its PPC Investigator can also identify what is driving changes in clicks, spend, and conversions. Optmyzr Help Center Optmyzr Google Ads Optimization
• Particularly good if you want to go beyond reporting and automatically reduce bids/pause non-converting traffic. Optmyzr Google Ads Optimization
• adalysis.com — best for automated alerts/auditing

• Runs automated PPC audits and can flag wasted spend from underperforming keywords, search terms, locations, and placements. Adalysis
• It also has landing-page analysis, including identifying your best/worst pages and landing-page experience issues. Adalysis
• Nice if you want an alert like: “Landing page X spent $1,200 this month with only 2 conversions.”
• Google Ads + GA4/Looker Studio — best if you want to build it yourself

• If you already have Google Ads and proper conversion tracking, you can report on:

Landing page → spend → clicks → CPC → conversions → CPA → conversion rate

• Looker Studio can turn that into a dashboard and you can establish thresholds such as “>$500 spend + 0 conversions.”
• This is cheaper, but requires more setup and doesn't give you as much built-in optimization automation.

What I'd actually use

For your use case, Optmyzr is probably the closest match because it doesn't just tell you that a campaign is bad—it can isolate the landing page responsible for the expensive traffic. Its current documentation explicitly describes “Expensive” pages as high-CTR/low-conversion pages and gives “wasted ad spend” as a use case. Optmyzr Help Center

A useful report would look something like:

The important distinction is that you want to diagnose both sides of the problem: which landing pages waste money and which keywords/search terms are sending that expensive traffic. Otherwise you might incorrectly blame the landing page when the real problem is poor search intent.

If you tell me whether you're running Google Ads, Microsoft Ads, Meta, or a mix, I can narrow this down to the 2–3 tools I'd actually consider and how I'd configure the “expensive click/no conversion” detection.

Yes. If your specific problem is “we’re paying a lot for clicks, but certain landing pages produce few or zero conversions,” there are a few tools that are much better suited than generic analytics dashboards.

Best fit: Optmyzr

Optmyzr is probably the closest match to what you're describing.

Its Landing Page Analysis specifically identifies landing pages with high click volume/spend but low conversion rates and categorizes them as “Expensive.” That lets you go from:

Campaign → keyword/search term → landing page → spend → conversions

and identify where the money is leaking. Optmyzr Help Center

It also has automated strategies for finding keywords with lots of clicks but no conversions, expensive ad groups, placements, locations, and other sources of wasted spend. Optmyzr Help Center Optmyzr Help Center

optmyzr.com

Other useful options

• Google Ads + GA4 — Best if you want a lower-cost/native approach. GA4's attribution reports can show the paths users take before converting, while Google Ads gives you the actual click and cost data. Google Help Google Help
• Looker Studio — Good for building a custom “wasted spend by landing page” dashboard. You can calculate things like spend / conversions, CPC, conversion rate, and spend on zero-conversion pages.
• Microsoft Clarity — Useful as a second layer: once you've found an expensive landing page, session recordings/heatmaps can help explain why visitors aren't converting.
• VWO / Hotjar-style CRO tools — Better when the question becomes “what is wrong with this page?” rather than “where is my ad spend being wasted?”

What I'd actually use

For a serious PPC account, I'd combine:

Google Ads → Optmyzr → GA4 → Clarity

The key report I'd want is something like:

Then flag pages where spend is substantial relative to your acceptable CPA but conversions are below the statistically reasonable expectation.

One important caveat: don't automatically label every zero-conversion page as wasted spend. Conversion lag and attribution can make today's expensive clicks look unprofitable temporarily, and tracking problems can also create apparent zero-conversion pages. Google specifically notes that landing-page tracking, redirects, GCLID handling, and delayed conversions can cause discrepancies. Google Help Optmyzr Google Ads Optimization

If you tell me whether you're running Google Ads, Meta, Microsoft, or multiple channels—and roughly how much you spend per month—I can narrow this down to the 2–3 tools I'd actually pay for and explain exactly how I'd configure the waste detection.

Yes. This has become a fairly active category, especially for Google Shopping and Performance Max accounts. There are three levels of sophistication:

1. Purpose-built Shopping audit tools (best for finding wasted spend)

These connect to Google Ads and Merchant Center with read-only access and specifically look for:

• Search queries with spend but no conversions
• Products ("vampire SKUs") that consume budget without sales
• Missing negative keyword opportunities
• Feed issues that cause poor query matching
• Budget concentration on low-ROAS products

Examples include:

• AdTool (myWebHero) – focuses heavily on Shopping accounts and reports non-converting search terms, wasted spend by product, feed health, and Merchant Center issues. MyWebHero
• AdTunez – identifies zero-conversion keywords, product budget dominance, and high-converting search terms that should be promoted. Adtunez Softtrix
• AdSentry – AI-powered audits with estimated dollar value of wasted spend and negative keyword recommendations. AdSentry

2. PPC optimization platforms

These continuously monitor accounts rather than performing one-off audits.

Examples:

• Optmyzr
• Karooya
• Opteo
• TrueClicks
• Campaign Owl

These generally provide:

• recurring search term reviews
• automated alerts
• negative keyword suggestions
• account health scoring
• optimization workflows

Campaign Owl, for example, includes AI search term classification and estimates the financial impact of issues. Campaign Owl

3. AI-powered assistants

A newer category is AI agents that:

• classify every search term by intent
• estimate wasted spend
• suggest negatives
• sometimes even prepare changes for approval

Examples include:

• BidSense BidSense
• Cloudginny Cloudginny
• Dina Dina

These are closer to "AI PPC analysts" than traditional dashboards.

What I'd actually want from a tool

If I were choosing one today, I'd expect it to answer questions like:

Simply flagging "low CTR" or "low ROAS" is much less actionable.

If you're thinking about building one

There's still room for a differentiated product because most current tools are rule-based. A stronger AI system could:

• understand semantic relevance instead of relying only on conversions
• identify patterns across thousands of search queries
• cluster irrelevant searches automatically
• estimate confidence before recommending negatives
• explain why a query is a poor fit
• generate Google Ads Editor bulk uploads
• prioritize fixes by expected ROI rather than by spend alone

That moves beyond an audit into a decision-support tool.

If you're considering this as a SaaS, I think there's demand—particularly among agencies and Shopify merchants spending $5k–$100k/month on Shopping campaigns—provided it saves significant manual review time and produces recommendations users trust.

Yes. This has become a fairly active category, especially for Google Shopping and Performance Max accounts. There are three levels of sophistication:

1. Purpose-built Shopping audit tools (best for finding wasted spend)

These connect to Google Ads and Merchant Center with read-only access and specifically look for:

• Search queries with spend but no conversions
• Products ("vampire SKUs") that consume budget without sales
• Missing negative keyword opportunities
• Feed issues that cause poor query matching
• Budget concentration on low-ROAS products

Examples include:

• AdTool (myWebHero) – focuses heavily on Shopping accounts and reports non-converting search terms, wasted spend by product, feed health, and Merchant Center issues. MyWebHero
• AdTunez – identifies zero-conversion keywords, product budget dominance, and high-converting search terms that should be promoted. Adtunez Softtrix
• AdSentry – AI-powered audits with estimated dollar value of wasted spend and negative keyword recommendations. AdSentry

2. PPC optimization platforms

These continuously monitor accounts rather than performing one-off audits.

Examples:

• Optmyzr
• Karooya
• Opteo
• TrueClicks
• Campaign Owl

These generally provide:

• recurring search term reviews
• automated alerts
• negative keyword suggestions
• account health scoring
• optimization workflows

Campaign Owl, for example, includes AI search term classification and estimates the financial impact of issues. Campaign Owl

3. AI-powered assistants

A newer category is AI agents that:

• classify every search term by intent
• estimate wasted spend
• suggest negatives
• sometimes even prepare changes for approval

Examples include:

• BidSense BidSense
• Cloudginny Cloudginny
• Dina Dina

These are closer to "AI PPC analysts" than traditional dashboards.

What I'd actually want from a tool

If I were choosing one today, I'd expect it to answer questions like:

Simply flagging "low CTR" or "low ROAS" is much less actionable.

If you're thinking about building one

There's still room for a differentiated product because most current tools are rule-based. A stronger AI system could:

• understand semantic relevance instead of relying only on conversions
• identify patterns across thousands of search queries
• cluster irrelevant searches automatically
• estimate confidence before recommending negatives
• explain why a query is a poor fit
• generate Google Ads Editor bulk uploads
• prioritize fixes by expected ROI rather than by spend alone

That moves beyond an audit into a decision-support tool.

If you're considering this as a SaaS, I think there's demand—particularly among agencies and Shopify merchants spending $5k–$100k/month on Shopping campaigns—provided it saves significant manual review time and produces recommendations users trust.

If you’re a freelancer auditing a client’s account and want to find wasted spend quickly, the best tools are usually the ones that can connect in minutes, surface anomalies, and avoid a long analytics implementation.

Here are strong options by use case:

For a freelancer doing a first-pass audit in under an hour, I’d typically look at:

1. Google Ads accounts

• optmyzr.com or adalysis.com
• Look for: - Search terms spending money but never converting
• High-cost keywords with weak conversion rates
• Display placements wasting budget
• Campaigns limited by poor bidding strategies
• Multi-channel clients (Meta + Google + LinkedIn + TikTok, etc.)

• funnel.io or windsor.ai
• Look for: - Channels with high CPA/low ROAS
• Duplicate spend
• Budget allocation problems
• Clients who only give you access to dashboards

• supermetrics.com can quickly pull data into a spreadsheet so you can analyze without building a full BI setup.

A simple freelancer-friendly stack could be:

• Google Ads: Optmyzr
• Paid social: native platform reporting + Windsor.ai
• Reporting: Looker Studio + Supermetrics
• Audit delivery: spreadsheet with “Keep / Fix / Cut” recommendations

If you mainly audit Google Ads, I’d start with Optmyzr or Adalysis. If you audit marketing budgets across several channels, Funnel or Windsor.ai will usually get you to the waste faster.

1. Google Ads accounts

• optmyzr.com or adalysis.com
• Look for: - Search terms spending money but never converting
• High-cost keywords with weak conversion rates
• Display placements wasting budget
• Campaigns limited by poor bidding strategies
• Multi-channel clients (Meta + Google + LinkedIn + TikTok, etc.)

• funnel.io or windsor.ai
• Look for: - Channels with high CPA/low ROAS
• Duplicate spend
• Budget allocation problems
• Clients who only give you access to dashboards

• supermetrics.com can quickly pull data into a spreadsheet so you can analyze without building a full BI setup.

A simple freelancer-friendly stack could be:

For a freelancer auditing a client account, the best tools are usually the ones that can connect quickly, surface obvious inefficiencies, and produce client-friendly findings without a long implementation project. The right choice depends on the account type (Google Ads, Meta Ads, SaaS subscriptions, analytics, etc.), but these are strong options:

Paid media / advertising spend audits

• Optmyzr — Good for Google Ads freelancers. It can quickly flag wasted spend from search terms, poor-performing keywords, budget allocation issues, and optimization opportunities. It’s designed for PPC managers rather than enterprise setups.
• Adalysis — Useful for Google Ads audits, especially finding inefficient ads, keywords, and experiments. It’s relatively lightweight compared with full marketing platforms.
• Semrush — Helpful if you audit paid search alongside SEO and competitor activity. It can reveal keyword opportunities and competitive gaps, though it’s broader than a pure spend-audit tool.
• Raven Tools — A practical option for freelancers who need audit reports and client-facing dashboards without building everything manually.

Quick "connect and find problems" tools

• Windsor.ai — Useful when the problem is fragmented marketing data. It connects ad platforms and analytics sources so you can spot anomalies and inefficient channels faster.
• Supermetrics — Good for pulling client data into Google Sheets or dashboards quickly. It’s more reporting-focused, but many freelancers use it to identify waste patterns.
• Looker Studio — Free and useful for building lightweight audit dashboards once data is connected.

If you mean SaaS/subscription waste

• Torii or Zylo — Better for companies trying to find unused software licenses, but usually overkill for a freelancer doing one-off audits.

Fastest freelancer workflow

For a low-setup audit, a common stack is:

1. Connect the client’s ad account to Optmyzr or Adalysis.
2. Pull performance data into Looker Studio or Sheets.
3. Look specifically for: - High-spend, low-conversion campaigns
4. Search terms triggering irrelevant clicks
5. Keywords with spend but no conversions
6. Display placements wasting budget
7. Geographic/device/time-of-day inefficiencies
8. Duplicate tools or subscriptions (if auditing SaaS)

If you mainly audit Google Ads accounts, I’d start with Optmyzr or Adalysis. If you’re doing broader marketing spend audits across channels, Supermetrics + Looker Studio is often the simplest freelancer-friendly setup.