Neutral mentions of Moz
1 answer this week mention Moz in a neutral tone. Topic: Competitor analysis tools. Week of 14th to 20th Sep 2026.
"as an seo consultant, which competitor analysis platforms make it easy to compare backlink profiles between sites?"
as an seo consultant, which competitor analysis platforms make it easy to compare backlink profiles between sites?
Ahrefs and Semrush are the easiest choices for competitor backlink comparisons. LBHQ Link Building Journal
- Ahrefs — Best overall. Its Link Intersect/Backlink Gap features quickly show domains linking to competitors but not you. Excellent filtering and prospecting.
- Semrush — Best all-in-one option. Backlink Gap makes side-by-side competitor comparison particularly straightforward.
- Moz Pro — Easiest for simpler reporting and DA/Spam Score, but less powerful for deep competitive research.
- Majestic — Excellent for historical link intelligence and Trust Flow, but less convenient for straightforward competitor gap analysis.
- SE Ranking — Good lower-cost alternative with backlink gap functionality. Buy Backlinks for SEO Symaxx Digital
My consultant pick: If backlink analysis is a major part of your work, use Ahrefs. If you already use a broader SEO suite, Semrush is probably the most convenient.
For a typical competitor analysis, I'd compare referring domains, common/gap domains, high-authority links, anchor text, dofollow/nofollow, and competitors' most-linked pages rather than simply comparing total backlink counts.
Behind this answer: no web searches, 5 tracked brands mentioned
ChatGPT answered from its own knowledge, without searching the web.
Tracked brands mentioned
Ahrefs
Majestic
Semrush
Moz
SE Ranking
