Answers that mention Moz

If your goal is “connect rank tracking + GA4 + Search Console + conversions, then automatically produce one polished client PDF every month,” I’d shortlist these:

*Usually via Search Console or a rank-tracking connector rather than Looker Studio being the rank tracker itself.

My two picks

1. AgencyAnalytics — best if you're an SEO agency

agencyanalytics.com

It is specifically designed around agency/client reporting. Its SEO reporting supports keyword rankings across Google, Maps and Bing, while its Google Analytics integration can report organic traffic, goal completions and conversions. It also supports branded/white-label reports and scheduled automated reporting. AgencyAnalytics AgencyAnalytics

A typical client report could be:

• Executive summary
• Organic traffic: MoM / YoY
• Conversions/leads/revenue from organic
• Keyword rankings
• Top keyword gains/losses
• Search Console clicks/impressions/CTR
• Top organic landing pages
• Backlinks
• SEO work completed
• Next month's priorities

2. DashThis — probably the easiest if the deliverable is specifically a beautiful PDF

dashthis.com

DashThis explicitly combines GA4, Search Console and rank-tracking sources such as Semrush, Ahrefs, Moz, Keyword.com and WebCEO. It supports customizable/white-label dashboards and scheduled PDF reports. Dashthis Dashthis Dashthis

Its particularly nice feature is that you can build the report once and reuse the template across clients. It also supports conversion, organic traffic, ranking, landing-page and backlink KPIs in the same report. Dashthis

What I'd use for a lean SEO agency

I'd build this stack:

Rank tracker → DashThis → GA4 + GSC → automated monthly PDF

For example:

Semrush/Ahrefs
→ keyword positions, visibility, SERP movement

Google Search Console
→ clicks, impressions, CTR, average position, queries

GA4
→ organic users/sessions, leads, purchases, conversion rate/revenue

DashThis
→ combines everything → branded PDF → automatically emails client

That gives you a much more meaningful report than simply dumping ranking data into a PDF: “Did SEO produce business results?”

dashthis.com

One important distinction

If you want the absolute cheapest/customizable setup, Looker Studio is worth considering. If you want “I don't want to maintain the reporting infrastructure; just give me a client-ready PDF every month,” I'd lean toward AgencyAnalytics or DashThis. Current 2026 comparisons similarly identify AgencyAnalytics, DashThis, Whatagraph and Looker Studio as the main options, with different tradeoffs around customization, automation and agency scale. techcognate.com Dashthis

If you tell me how many clients you have and whether you're using Semrush, Ahrefs, or another rank tracker, I can narrow this down to the most cost-effective setup and show you exactly what I'd put on the 5–7 page client PDF.

For client-facing SEO reports that show backlink growth, new links, lost links, referring domains, and link quality, these are the main tools agencies typically use:

Common agency setups

1. Premium SEO agency stack

• Ahrefs or Semrush for backlink data
• Looker Studio or AgencyAnalytics for the client dashboard
• Monthly PDF/email summary

2. Link-building-only reporting

• Linkody or Ahrefs
• Report:

• Links acquired this month
• Links lost this month
• DR/DA of acquired links
• Referring domains gained
• Anchor text changes
• Link reclamation opportunities

3. White-label client reporting
Look for:

• Agency branding/logo
• Scheduled PDF reports
• Client portals
• Multiple domain management
• Notes/explanations beside metrics

Semrush specifically supports exporting backlink reports and creating customized PDF reports through its reporting tools. Semrush Linkody also emphasizes white-label PDF reporting and backlink change tracking for agencies. Linkody

For most SEO agencies, I’d narrow it to:

• Ahrefs + AgencyAnalytics → best when backlinks are a major deliverable
• Semrush + Looker Studio → best if you report on SEO broadly
• Linkody → best if you mainly need simple backlink acquisition/loss reporting at scale

A good client backlink section usually includes:

• New referring domains
• Lost referring domains
• Net backlink growth
• Top new links (with URL + authority metric)
• Lost valuable links needing outreach
• Link quality distribution
• Competitor link gap (optional)