Answers that mention Hootsuite

Yes. There are a few good options, but the best fit depends on whether you mean “benchmark against specific creators I choose” or “benchmark against creators in my niche/follower tier.”

Best options

• hootsuite.com — probably the easiest all-around option. It pulls metrics from Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest and Threads into one dashboard, and its competitive tools compare engagement rate, audience growth, posting frequency and other metrics against competitors/industry benchmarks. Hootsuite Hootsuite
• rivaliq.com — my pick if benchmarking is the priority. It's particularly strong for comparing your accounts against a defined competitive “landscape,” including engagement rate and post-level performance. Its averages are calculated in ways that account for differences in follower size and posting volume. Rival IQ Help Center Rival IQ
• sproutsocial.com — excellent if you want a polished cross-network dashboard plus competitor analysis. Its reporting can aggregate Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Threads and Pinterest, while competitor reports let you compare engagement and audience growth. Sprout Social Support Sprout Social Support
• creatoriq.com — more geared toward professional creator/influencer programs than an individual creator, but particularly interesting if you want creator-specific peer benchmarks. CreatorIQ says its benchmarking database spans 1.1M creators and 2M accounts. CreatorIQ
• creatoriq.com — useful as a quick benchmark rather than an ongoing dashboard. You can benchmark by industry, region, follower tier and platform, with data from more than 1M social accounts. CreatorIQ

What I'd choose for a creator

If your goal is something like:

“I have 50K Instagram followers, 100K TikTok followers and 30K YouTube subscribers. Am I getting better engagement than other creators my size in my niche?”

I'd lean Rival IQ or CreatorIQ, rather than a generic social scheduler.

One important caveat: “engagement rate” isn't standardized across networks. Instagram might calculate it from followers, while another platform/tool may use impressions or reach. So you want a tool that lets you compare within-platform benchmarks rather than simply averaging your Instagram + TikTok + YouTube rates into one number.

If you tell me which platforms you use (e.g. TikTok + Instagram + YouTube) and roughly how many followers you have, I can narrow this down to the 2–3 tools that are actually best for your situation, including which ones can benchmark you against creators rather than brands.

For your specific goal—cross-platform measurement + comparison to nonprofit/sector benchmarks—I’d pick Rival IQ.

Why Rival IQ is the best fit

• Benchmarking is its core strength. It lets you compare your organization against a defined competitive/industry “landscape,” rather than just reporting your own numbers. Rival IQ Help Center Rival IQ
• It covers multiple networks and provides cross-channel performance comparisons, including engagement, audience growth, posting frequency and top content. Rival IQ
• It has nonprofit-specific benchmark data. Its current nonprofit landscape reports engagement rate, engagements per post, posting frequency and audience growth. Rival IQ
• You can also use its free benchmark dashboards to test whether the data is useful before committing to a paid tool. Rival IQ

How I'd rank the alternatives

Sprout is particularly strong if you want an all-in-one social management system; it supports cross-network reporting and industry/competitor comparisons, and its benchmark research covers more than 3 billion messages from over 1 million public profiles. Sprout Social Sprout Social Hootsuite similarly offers cross-platform reporting and industry benchmarking. Social Media Dashboard Hootsuite

One important caveat: don't treat any single “nonprofit engagement rate” as gospel. Current nonprofit benchmark sources use different methodologies and can produce substantially different numbers. I'd use Rival IQ for the consistent comparative dataset, then supplement it with a recognized nonprofit benchmark study for board/grant reporting. Apaya

Bottom line: If the decision criterion is “Which tool best answers how are we doing across platforms, and how do we compare with other nonprofits?” → Rival IQ. If the criterion is “We need one platform to run all our social operations and report on them” → Sprout Social is probably the better investment.

Yes. For your specific requirement—pull data from major social networks + build customizable cross-network benchmarks—I’d shortlist these:

1. Sprout Social — my first choice

Sprout is probably the closest match to what you're describing. Its analytics supports cross-network reporting, custom reporting, paid/organic analysis, post-level analysis, and competitor benchmarking. It currently covers networks including Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube, Bluesky and Threads. sproutsocial.com

The particularly relevant piece is its Cross-Network reporting, where you can compare performance across profiles/networks rather than treating each network as a separate silo. Its competitor tools can also benchmark audience growth, engagement and posting activity. support.sproutsocial.com

Choose it if: you want a polished enterprise analytics/reporting system that marketing teams can actually use without building your own data layer.

2. Rival IQ — best if benchmarking is the main requirement

Rival IQ is worth a serious look if by "benchmarks" you mean things like:

• Our engagement rate vs. competitors
• Performance by network
• Performance vs. industry averages
• Share of voice
• Content-format comparisons
• Competitor/account comparisons
• Historical benchmarking

It's more benchmark/competitive-intelligence-centric than the broader social-management suites. A current 2026 comparison specifically identifies Rival IQ as the strongest choice for competitive benchmarking. sproutsocial.com

Choose it if: you're building an analytics product for an agency, market-intelligence team, or brand strategy group rather than primarily managing/publishing social content.

3. Hootsuite — strong alternative

Hootsuite currently brings Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube and Threads into a unified analytics view. It offers custom dashboards, custom metrics/formulas, competitor benchmarking and industry benchmarking. It also supports exports in CSV, XLSX, PDF and PowerPoint. www.hootsuite.com

The ability to create custom metrics with your own formulas is particularly interesting for your requirement. www.hootsuite.com

Choose it if: you want analytics plus publishing, engagement and broader social-management functionality.

4. Emplifi — worth considering for enterprise

Emplifi is particularly interesting if your social data ultimately needs to connect to commerce, UGC, influencer activity or customer care. Its current platform positioning is much broader than analytics alone, and it has dedicated social benchmarking capabilities. emplifi.io

Choose it if: social is part of a larger customer-experience/commerce operation.

One important distinction

If you're looking to buy software for your own marketing team, I'd rank them:

Sprout → Rival IQ → Hootsuite → Emplifi

But if you're looking to build a system that lets users define arbitrary benchmarks, I'd evaluate them differently. The critical question becomes whether you can get sufficiently granular/raw data and define formulas such as:

Engagement Rate = (likes + comments + shares + saves) / impressions

and then normalize that across networks whose native metrics differ.

That's where I would pay particular attention to API access, historical data retention, metric definitions, custom formulas, competitor data provenance, and export/API availability, rather than simply looking at the number of networks supported.

If you tell me whether you're buying this for an internal marketing team, an agency, or building a product, I can narrow this to the 2–3 best options and compare their APIs, network coverage, benchmarking capabilities, pricing, and data granularity.

For a content-first publisher looking for cross-network analytics + audience benchmarks across video and social, the strongest fits are typically:

Short recommendation by publisher type:

• News/media publisher: Chartbeat is usually the closest match because it is built around editorial workflows, audience engagement, and peer benchmarking. chartbeat.comwww.brandwatch.com
• Video-first publisher or creator network: Mondo Metrics or Chartbeat + Tubular-style video intelligence are better suited because they emphasize social video performance and benchmarking. www.mondometrics.comchartbeat.com
• Enterprise publisher selling advertising/sponsorships: Comscore is worth evaluating because of its audience measurement and competitive intelligence capabilities. www.comscore.com

If the requirement is specifically “show me how our videos stack up against other publishers/creators across YouTube, TikTok, Instagram, and Facebook”, I would shortlist Chartbeat (with social video benchmarking) and Mondo Metrics first. www.mondometrics.comchartbeat.com