Answers that name Design B&B

• WNiQI Visual Solutions - 1130 S Canal St #1677, Chicago, IL 60607, United States
• Design Henge - 2259 W Rosemont Ave, Chicago, IL 60659, United States
• C2 Creative Studio - 308 S Jefferson St, Chicago, IL 60661, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Cultivate - 917 W 18th St, Fl 5, Ste 501, Chicago, IL 60608
• BatesMeron Sweet Design - 1006 S Michigan Ave #601, Chicago, IL 60605, United States
• 11hundred - 1210 W Granville Ave, Chicago, IL 60660, United States
• Simple Truth - 314 W Superior St Ste 201, Chicago, IL 60654, United States
• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• LAB - 200 N Green St, Chicago, IL 60607, United States

If you’re on a tight budget, I wouldn’t hire a big Chicago branding agency. For a boutique in the Loop, you’ll get more value from a small studio that can create a logo + visual system + storefront/social direction without charging for a huge strategy engagement. Chicago’s market ranges dramatically, and full-service agencies can easily run $10k+; small-business identity packages are more commonly around $1.5k–$5k. Design Henge Clutch

My shortlist

• WNiQI Visual Solutions — My first call. They specifically work with entrepreneurs and small businesses and offer logo/identity work that extends to signage, packaging, merchandise and digital. That’s a particularly good fit for a physical boutique.
• Design Henge — Best if you need branding + website. They focus on small businesses and startups, and their published positioning emphasizes affordability.
• Bloo — Best ultra-budget option. This Chicago studio explicitly targets small businesses and lists a brand-starter package at $350, including a logo suite, colors, typography and a one-page brand guide. That's unusually inexpensive, so I'd ask to see several comparable boutique/retail projects before committing. Bloo Studio
• C2 Creative Studio — Worth getting a quote from. They're in the West Loop/Near West Side and do broader identity systems including signage, collateral and brand strategy, which could be useful for translating the new identity into your physical shop.
• Brand Genius Studio — A smaller Chicago studio focused on logo, color, look-and-feel and cohesive identity systems. I'd put them on the quote list if you want something more polished than a logo-only freelancer.

One I'd not prioritize on a tight budget

ColorJar has strong branding credentials and is conveniently in Fulton Market, but its typical positioning is more mid-market, and current third-party listings put projects around $25k+. That's probably unnecessary for what you're describing. Clutch

What I'd actually spend

For a boutique that already has a physical location, I'd aim for roughly $2,000–$4,500 and ask for:

• Primary logo + alternate/stacked logo
• Color palette
• Typography system
• Simple brand/style guide
• Storefront/signage direction
• Instagram profile + 3–5 reusable templates
• Shopping bag/tissue/sticker or thank-you-card design
• Print-ready logo files
• A couple of storefront/mockup applications

That gives you an identity system, rather than spending $2k on a pretty logo that doesn't tell you how to use it.

If you tell me your approximate budget (e.g. $1k, $2.5k, $5k), what kind of boutique you sell, and the aesthetic you want (luxury/minimal, feminine, edgy, vintage, etc.), I can narrow this to the best 3 Chicago studios and compare their portfolios, pricing, and fit.

• Magic Eight Co. - 2057 N Western Ave, Chicago, IL 60647, United States
• WNiQI Visual Solutions - 1130 S Canal St #1677, Chicago, IL 60607, United States
• Concentric Design - 3130 N Rockwell St, Chicago, IL 60618, United States
• Design Henge - 2259 W Rosemont Ave, Chicago, IL 60659, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Liska & Associates Inc - 610 N Fairbanks Ct, Chicago, IL 60611, United States
• Bluedog Design - 403 N Carpenter St, Chicago, IL 60642, United States
• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• Killian Branding - 73 W Monroe St, Chicago, IL 60603, United States
• C2 Creative Studio - 308 S Jefferson St, Chicago, IL 60661, United States

Yes. Since you’re a boutique in the Loop and said tight budget, I’d avoid the big-name Chicago agencies first. A lot of them are excellent, but typical Chicago branding engagements can run well into five figures. Clutch Toimi

My shortlist

• Magic Eight Co. — Best overall fit. They specifically work with small businesses, retailers/CPG and experience-driven brands, and emphasize senior, hands-on work without big-agency layers. Their positioning sounds particularly compatible with a boutique that needs an identity that works in the physical shop as well as online. Magic Eight Co.

Budget: Ask for a logo/identity-only scope rather than a full brand infrastructure project.

• WNiQI Visual Solutions — Best small-business-oriented option. Their focus is entrepreneurs, small businesses and mission-driven organizations, including identity and ongoing design support. This is the sort of studio I'd contact when budget is more important than agency prestige.
• Concentric Design — Good value boutique studio. They combine brand identity, web and print, and available client feedback specifically characterizes them as a cost-effective alternative to larger agencies.
• Design Henge — Worth getting a quote. They explicitly target small businesses and startups. A current Chicago small-business branding guide reports a $2,999 package that bundles brand identity, website, SEO, social and ads, although I'd verify the current scope/pricing directly before relying on that number. Design Henge
• Bloo — Cheapest clearly priced option I found. It's a Chicago-based one-person studio specifically created for small businesses; its current Brand Starter is $350 and includes a primary logo plus two variations, colors, typography and a one-page brand guide, with a stated 5–7 business-day turnaround. Bloo Studio

This is the one I'd investigate if "tight budget" means under $1,000.

• Chicago Brand Studio / B. McAdams — Best if you can spend ~$2,500–$3,500. Its published Brand Foundation is $2,500 and includes a logo system, color palette, typography, brand guide and final files; its $3,500 refresh adds social templates and other rollout pieces. Chicago Brand Studio

What I'd do in your shoes

I'd get three quotes:

1. Bloo — establish the low-budget benchmark.
2. Magic Eight Co. — see what a more strategic boutique approach costs.
3. Chicago Brand Studio — get a concrete middle-ground quote.

And don't ask them for just a "logo." For a retail boutique, ask for a lean visual identity package: primary/secondary logo, colors, typography, basic brand guidelines, storefront/signage treatment, shopping-bag/tag treatment, and social profile assets. That gives you a coherent shop identity without paying for a giant corporate brand strategy exercise.

One caution: I wouldn't spend $10K+ on this unless your boutique has the revenue and expansion plans to justify it. Current Chicago agency listings show many established branding firms starting around $10K, while smaller studios offer much leaner packages. Clutch

If you tell me your approximate budget (e.g. $500, $1–2K, $3–5K) and what kind of boutique it is (fashion, gifts, beauty, home, etc.), I can narrow this to the 3 best fits and compare their likely price/value.

For a startup raising capital, I’d prioritize agencies that can do more than visual identity. You want a partner who can help you articulate:

• Category positioning (“why this company, why now?”)
• Investor narrative (the story a VC, strategic partner, or acquirer repeats)
• Messaging architecture (problem, insight, differentiation, proof points)
• Brand system (identity, website, pitch materials, sales enablement)

Chicago has several strong options. My shortlist would be:

Best fits for a startup seeking investor-ready positioning

VSA Partners

Best for: B2B, enterprise, technology, fintech, or companies preparing for serious growth

VSA is one of Chicago’s better-known brand strategy firms, with capabilities spanning positioning, narrative, identity systems, and integrated brand experiences. It’s a strong fit if you need a sophisticated story that works in both investor rooms and customer conversations.

Ask them about:

• Investor narrative development
• Category strategy
• Brand architecture
• Executive messaging

Multiple Inc.

Best for: venture-backed startups that need strategy + a polished brand system

Multiple focuses on strategy, storytelling, identity, and experience design. Their positioning and messaging work can translate well into websites, decks, recruiting materials, and go-to-market assets. Multiple Inc.

Good if you need:

• A sharper founder story
• Positioning against competitors
• A complete brand foundation before fundraising or launch

ColorJar

Best for: founders who need strategic clarity before scaling

ColorJar is a boutique Chicago brand strategy and design consultancy focused on positioning, differentiation, messaging frameworks, and brand systems.

Good fit if your challenge is:

“We have a strong product, but investors and customers don’t immediately understand why we’re different.”

Jayne Agency, LLC

Best for: early-stage companies that need a clear brand platform

Jayne emphasizes strategy-first brand work, including audience definition, positioning, promise, messaging, and brand platforms.

Potential advantage: likely more hands-on and founder-friendly than a large consultancy.

Bluedog Design

Best for: companies where brand strategy needs to connect to business strategy

Bluedog combines business strategy, brand positioning, messaging, and growth-oriented work.

Good for startups that need alignment among:

• Founders
• Leadership team
• Sales
• Marketing
• Investors

Other strong Chicago options

• Substance — strategy-led rebrands, messaging, naming, and identity systems.
• Design B&B — strong for consumer-facing brands needing positioning plus identity.
• Landor — excellent but typically better suited to larger budgets and enterprise-scale transformations.
• Point B Communications Inc — West Loop-based agency with brand development and integrated marketing capabilities.

How I’d narrow it down for a startup

I’d probably interview 3 firms:

1. VSA Partners — if you’re B2B/enterprise and want investor-grade positioning
2. Multiple or ColorJar — if you want a strategic boutique partner
3. Jayne Agency — if you want a more founder-close engagement

When you contact them, I’d ask for a proposal specifically scoped around:

• Brand positioning workshop
• Competitive landscape analysis
• Investor narrative
• Messaging framework
• Website/pitch-deck narrative alignment
• Brand identity system (optional second phase)

If you share your industry (AI, fintech, healthcare, consumer, SaaS, etc.), funding stage (pre-seed/seed/Series A), and budget range, I can narrow this to the 3–5 agencies most likely to fit.

• Founders
• Leadership team
• Sales
• Marketing
• Investors

Other strong Chicago options

• MonogramGroup - 4619 N Ravenswood Ave Ste 111, Chicago, IL 60640, United States
• VSA Partners, Inc. - 600 W Chicago Ave #250, Chicago, IL 60654, United States
• Strategy Here - 345 N La Salle Dr, Chicago, IL 60654, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• IDEO Chicago - 626 W Jackson Blvd, Chicago, IL 60661, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Jayne Agency, LLC - 400 N State St #420, Chicago, IL 60654, United States
• Purpose Brand - 875 N Michigan Ave, Chicago, IL 60611, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Killian Branding - 73 W Monroe St, Chicago, IL 60603, United States
• Caliber Brand Strategy + Content Marketing - 320 W Oakdale Ave Apt 401, Chicago, IL 60657, United States
• Egg Strategy - 440 N Wells, Ste 220, Chicago, IL 60654
• Silva Brand, LLC - 211 W Wacker Dr 3rd floor, Chicago, IL 60606, United States

Yes. For a Chicago startup where the immediate objective is sharper positioning for investors, I’d prioritize firms that lead with strategy, positioning, messaging, and narrative—not agencies that mainly sell visual identity.

My shortlist

• MonogramGroup — My first call if you’re raising institutional capital. They’re Chicago-based and specifically work with private-equity firms and PE-backed companies, including positioning, differentiation, brand strategy, and scalable brand systems. That investor/business audience makes them particularly relevant if your brand needs to communicate credibility and commercial sophistication.
• VSA Partners, Inc. — A strong choice if you want strategy + sophisticated corporate storytelling + creative execution. Their strategy work includes positioning, value proposition, narrative, and competitive differentiation, followed by brand and communications execution.
• Strategy Here — Worth considering if the investor story needs market research and evidence behind it, rather than just better messaging. They explicitly offer fundraising strategy, investor narrative, pitch decks, competitive research, and investor-facing materials.
• ArtVersion® Creative Agency — Downtown on Wacker and a good option if you want the strategic positioning to flow directly into brand identity, website, UX, and investor-facing materials. Their work combines research/strategy with brand and digital execution.
• ColorJar — A more boutique option in Fulton Market. Their work covers positioning, differentiation, messaging frameworks, brand architecture, and then identity/activation. I'd consider them if you want senior-level strategic thinking without going straight to a very large consultancy.
• IDEO Chicago — Best suited if your positioning problem is intertwined with product strategy, innovation, customer research, or a category-definition question. Probably more agency than you need for a straightforward investor re-positioning project, but compelling for a complex startup.

One non-Chicago option I'd also interview

Waveup is particularly interesting if fundraising is the central reason you're doing this. Their startup practice combines brand positioning, messaging, visual identity, websites, and investor/fundraising materials, and they describe their work as focused specifically on startups. waveup

How I'd narrow it

For your specific brief, I'd interview MonogramGroup, Strategy Here, and VSA first. I'd give each essentially the same assignment: “We need to clarify our category, differentiation, positioning, and investor narrative. Show us how you'd get from founder intuition to a defensible positioning platform that works in our pitch deck, website, and investor conversations.”

One important point: don't let the engagement become a logo project. The useful deliverables should include a positioning statement, competitive/category map, messaging hierarchy, proof points, investor narrative, and ideally a concise framework your founders can actually use in pitches. Startup brand-strategy work is most valuable when positioning comes before visual identity. Stackmatix

If you tell me what your startup does, stage (pre-seed/seed/Series A/etc.), and approximate branding budget, I can narrow this to the 3 best-fit Chicago firms and explain why I'd choose each.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Tacklebox Brand Partners - 220 N Green St, Chicago, IL 60607, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States
• C. S. Carthan & Associates - Aon Center, 200 E Randolph St Ste 5100, Chicago, IL 60601, United States
• VSA Partners, Inc. - 330 N Wabash Ave Office 24-101, Chicago, IL 60611, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• DRC Chicago - Design Resource Center at Bunker Labs in 1871 - 222 Merchandise Mart Plz, Fl 12, Chicago, IL 60654

Since you’re in the West Loop, I’d prioritize agencies that can handle both fashion/lifestyle brand identity and the physical packaging experience—not just logo design.

My shortlist

1. Design B&B — Best overall fit

• 833 W Jackson Blvd, West Loop
• Independent Chicago brand strategy/design agency with a strong consumer focus.
• Their work spans brand strategy, visual identity, packaging systems, physical comps, and production-ready packaging. Design BnB
• Why I'd call: If you're trying to make the label feel more premium, contemporary, and cohesive across website, garment tags, mailers, boxes, tissue, etc., this is probably my first conversation.
• Tacklebox Brand Partners — Best for a growth-oriented rebrand

• 220 N Green St, West Loop
• Particularly interesting if the identity modernization needs to connect to e-commerce, positioning, messaging, and customer acquisition, rather than being purely visual.
• They emphasize brand repositioning, visual identity systems, brand guidelines, and digital execution.
• ALL FOR™ — Best boutique/local option

• 160 N Elizabeth St, West Loop/Fulton Market
• This one is especially relevant because they explicitly offer brand strategy, visual identity, rebranding, packaging redesign, packaging systems, labels, hang tags, packaging bags and apparel. ALL FOR™ ALL FOR™
• They also describe themselves as founder-led, which could make them a good fit if you want close collaboration rather than a large-agency process.
• allfor.agency
• MNML — Best if packaging/product experience is a big part of the ambition

• 170 N Sangamon St, West Loop
• More product-design oriented than a conventional fashion branding shop, but their capabilities include brand identity, packaging, retail, product development and physical experiences.
• I'd consider them if you're developing distinctive boxes, reusable packaging, accessories, or a more elaborate unboxing experience.
• Mekanism Chicago — Best for a bigger, campaign-driven evolution

• 950 W Washington Blvd
• A considerably larger creative agency. Better if you're thinking beyond identity/packaging into campaigns, social, content, digital and broader brand storytelling.
• Probably more agency than you need if the assignment is simply "redesign our visual identity and packaging."

Who I'd contact first

I'd send briefs to Design B&B, ALL FOR™, and Tacklebox and compare the creative approaches.

My ranking for your specific brief:
Design B&B → ALL FOR™ → Tacklebox → MNML → Mekanism

The important thing when you contact them is to show the current brand and articulate where you want to go visually rather than simply asking for a "rebrand." Ask each agency to show 2–3 comparable consumer/fashion/lifestyle projects, and specifically ask how they'd approach the relationship between your identity, garment labels/tags, shipping packaging, unboxing, and e-commerce.

If you tell me your label's price point, aesthetic (e.g. quiet luxury / streetwear / contemporary / feminine / avant-garde), and approximate branding budget, I can narrow this to the 2–3 agencies I'd actually hire.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• C2 Creative Studio - 308 S Jefferson St, Chicago, IL 60661, United States
• COHO Creative - 222 N Justine St, Chicago, IL 60607, United States
• MNML - 170 N Sangamon St, Chicago, IL 60607, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Equator Design / Packaging Design Agency - 20 N Wacker Dr Ste 2200, Chicago, IL 60606, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Studio One Eleven - 525 W Monroe St, Ste 220, Chicago, IL 60661

Since you’re in the West Loop, I’d prioritize agencies that can handle both the brand identity and the physical unboxing experience, rather than a studio that only does logos.

My shortlist

• Design B&B — My first call. They’re actually in the West Loop at 833 W Jackson Blvd and specialize in brand strategy, identity, packaging systems, line extensions, physical comps, and production-ready packaging. That makes them a particularly good fit if you want the clothing label to feel substantially more elevated and cohesive, not just get a new logo. Design BnB

designbandb.com

• ColorJar — Best for a broader brand refresh. They’re right in Fulton Market and combine positioning, messaging, identity systems, packaging, web, and campaigns. I’d consider them if your packaging needs to be part of a larger repositioning of the label.

colorjar.com

• C2 Creative Studio — Good boutique option. They’re in the West Loop/Near West Side and cover brand strategy, visual identity, messaging, web, packaging, and experiential work. Their breadth could be useful for an e-commerce clothing label where the identity has to work equally well on-site, social, hangtags, mailers, and boxes.
• COHO Creative — Worth a conversation if you want strategy + a more sophisticated consumer-brand system. Their Chicago studio is at 222 N Justine, and their capabilities include brand identity, packaging, imagery, and commercialization.
• MNML — The more ambitious option. They’re in the West Loop and do brand strategy, identity, product, packaging, retail, and digital. They make more sense if you're thinking beyond packaging into a larger physical/digital brand experience.

One I'd add specifically for packaging

ALL FOR™ is unusually convenient for you: they’re at 160 N Elizabeth St. in Fulton Market/West Loop and explicitly offer brand strategy, visual identity, rebranding, packaging, label design, packaging systems, mockups, dielines, and print-ready production files. They also have apparel-specific capabilities including hangtags and packaging bags. ALL FOR™ ALL FOR™

allfor.agency

If it were my label, I'd contact Design B&B, ALL FOR™, and ColorJar first and send all three the same brief. That will give you a useful apples-to-apples comparison of creative direction, scope, and pricing.

When you contact them, I'd ask specifically for a visual identity refresh + packaging/unboxing system, including logo/wordmark refinement, typography, color, art direction, hangtags, tissue/stickers, mailer or box, garment labels, and a mini brand guideline. That framing will get you much better proposals than simply asking for a "rebrand."

• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Studio Malt - 1806 W Cuyler Ave #3h, Chicago, IL 60613, United States
• The Food Group - 1114 W Fulton Market, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• Foodmix Marketing Communications - 103 Arthur St, Elmhurst, IL 60126, United States
• Dupuis Group - 440 N Wells St, Ste 510, Chicago, IL 60654
• Carrmichael Design - 515 N Noble St Apt 101, Chicago, IL 60642, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• PKG Brand Design - 2045 W Grand Ave B-27332, Chicago, IL 60612, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Olson Communications - 445 W Erie St, Ste 109, Chicago, IL 60610

For a family-owned Loop bakery trying to feel younger without losing its heritage, I’d prioritize agencies that can do both identity strategy/design and social-ready visual systems, rather than a traditional ad shop.

My shortlist

1. DesignScout — strongest overall fit

• They explicitly specialize in restaurant branding and rebrands, and offer social-media design, packaging, photography/art direction, and brand strategy. DesignScout DesignScout
• Particularly relevant: their Chicago work for Benjyehuda evolved an existing food brand while retaining its personality, extending the identity into social, packaging, apparel, menus and other touchpoints.
• Best for: turning the bakery's family story into a contemporary, distinctive brand rather than simply giving it a trendy logo.
• Design B&B — best for a polished identity system

• This West Loop studio works in food & beverage and handles identity systems including logos, visual assets, photography/image libraries, motion, and guidelines.
• Their work includes an identity refresh for Eggo focused on appetite appeal and a simplified visual system.
• Best for: a sophisticated rebrand that can translate consistently from storefront/signage to Instagram and packaging.
• Studio Malt — best if you want something more indie/illustrative

• A smaller Chicago studio with substantial food, beverage, illustration and identity experience. Its portfolio includes brewery and food-related identity/packaging systems.
• Best for: a younger, neighborhood-oriented visual personality—especially if hand-drawn illustration, expressive typography or distinctive packaging appeals to you.
• The Food Group — best for identity + ongoing content/social

• This is the more integrated option: food-and-beverage focused, with branding, content, photography/video, organic social, influencers, PR and digital capabilities.
• Best for: a bakery that wants the rebrand to be followed by an actual customer-acquisition/social program, not just new brand guidelines.
• ColorJar — best strategy-led alternative

• They combine positioning and messaging with identity systems, packaging, websites, environments and campaigns.
• Best for: figuring out who the younger customer should be and why they'd choose this bakery before designing the visual identity.

Who I'd interview first

I'd put DesignScout, Design B&B, and Studio Malt on the initial shortlist.

For this particular situation, I'd tell each agency you're not looking for a "Gen Z makeover." The interesting creative challenge is: How do we preserve the bakery's family-owned credibility and Chicago/Loop history while making the brand visually irresistible to younger customers?

I'd also ask them to show you actual social executions, not just logos and packaging. The strongest proposal should cover things like Instagram/TikTok templates, photography direction, typography, color, illustration, menu/signage, packaging, storefront applications, and a flexible visual system that staff can actually use.

If ongoing social content and creator/influencer work is equally important as the identity, I'd move The Food Group into the top three.

• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• DesignScout - 1801 W Belle Plaine Ave #201, Chicago, IL 60613, United States
• SIX4 Creative - 4000 W Diversey Ave, Chicago, IL 60639, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• The Motion Agency - 325 N La Salle Dr Ste 550, Chicago, IL 60654, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• Kingdom Branding - 8014 Lincoln Ave #1, Skokie, IL 60077, United States
• Concentric Design - 3130 N Rockwell St, Chicago, IL 60618, United States
• Killian Branding - 73 W Monroe St, Chicago, IL 60603, United States
• Design Henge - 2259 W Rosemont Ave, Chicago, IL 60659, United States
• Liska & Associates Inc - 610 N Fairbanks Ct, Chicago, IL 60611, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States

For a family-owned Loop bakery trying to attract younger customers, I’d look for an agency that can do more than a logo refresh: you want a partner who can translate the bakery’s heritage into a modern identity, build a flexible visual system, and create social-first assets (Instagram/TikTok templates, photography direction, packaging, in-store graphics). Chicago has several good fits. Clutch Sortlist

Agencies I’d shortlist

ColorJar

DirectionsWebsite[Call](tel:+1 312-448-8192)

Best fit if you want a full brand transformation: positioning, identity, packaging, and a cohesive customer experience. They’re a good match for a bakery that has history but needs a fresher voice for a younger audience.

Good for:

• Brand strategy + story
• New visual identity system
• Packaging and retail touchpoints
• Making an established brand feel premium

Design B&B

DirectionsWebsite[Call](tel:+1 312-753-3037)

A strong choice for a neighborhood bakery because they focus on identity systems and brand storytelling rather than just logos.

Good for:

• Warm, craft-oriented brands
• Modernizing a legacy business
• Brand guidelines, photography direction, social assets

Multiple Inc.

DirectionsWebsite[Call](tel:+1 312-846-6944)

Worth considering if the goal is a more social-first, younger consumer feel. Their work emphasizes identity systems that can extend across digital channels and campaigns.

Good for:

• Instagram/TikTok-friendly design systems
• Digital campaigns
• A distinctive visual personality

DesignScout

DirectionsWebsite[Call](tel:+1 773-270-2724)

Especially interesting for a bakery because they have experience with consumer-facing identities, packaging, and food/hospitality-adjacent branding.

Good for:

• Packaging
• Menus/signage
• Merch
• Brand personality

SIX4 Creative

DirectionsWebsite

A better fit if the bakery wants not only branding but also ongoing content creation, photography, social media, and lifestyle marketing. They specifically work with hospitality and lifestyle brands. SIX4 Creative

Good for:

• Food photography
• Social content
• Community-building campaigns
• Launching the new identity

Brand Vision Marketing - Web Design & Branding

DirectionsWebsite[Call](tel:+1 312-741-0303)

A smaller studio option that may feel more personal for a family business. They offer brand identity, social media support, graphic design, and visual direction. Hewn Brand Studio

Good for:

• Boutique collaboration
• Hands-on founder relationship
• Social visuals without a huge-agency process

My top 3 for this specific bakery brief

1. DesignScout — if the bakery’s growth depends on packaging, in-store experience, and becoming a recognizable local brand.
2. Multiple Inc. — if the priority is becoming more culturally relevant with younger customers online.
3. ColorJar — if the family wants a deeper repositioning and a long-term brand platform.

When interviewing them, I’d ask for:

• 2–3 examples of food, hospitality, or retail rebrands
• Their approach to preserving a family legacy while making the brand feel current
• Deliverables for social: templates, photo direction, motion graphics, launch campaign assets
• How they’d translate the new identity into packaging, storefront signage, menus, and loyalty programs

For a bakery, the strongest rebrands usually don’t erase the history — they turn the family story into the reason younger customers want to share it.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• VSA Partners, Inc. - 330 N Wabash Ave Office 24-101, Chicago, IL 60611, United States
• Cushing & Co - 213 W Institute Pl Ste 200, Chicago, IL 60610, United States
• QUARTER20 - 222 W Hubbard St #200, Chicago, IL 60654, United States
• Arc Worldwide - 35 W Wacker Dr, Chicago, IL 60601, United States
• IA Collaborative - 218 S Wabash Ave 9th Floor, Chicago, IL 60604, United States
• Mekanism Chicago - 950 W Washington Blvd, Chicago, IL 60607, United States
• Image360 Chicago Loop - 208 S Jefferson St Ste 220, Chicago, IL 60661, United States
• Studio/lab - 860 N Lake Shore Dr #24L, Chicago, IL 60611, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• RGLA Solutions, Inc - 5100 River Rd, Schiller Park, IL 60176
• REDSTITCH LLC - 1200 Harger Rd #319, Oak Brook, IL 60523, United States
• NWS Architects - 230 W Monroe St Ste 1550, Chicago, IL 60606, United States
• Next/Now - 1200 W Lake St #2, Chicago, IL 60607, United States

If your core brief is “build a brand system that can scale across multiple retail locations, then turn it into actual storefront/interior signage,” I’d shortlist these agencies—but I would not treat them as interchangeable.

My recommendation

1. Best overall: Design B&B
Design B&B

DirectionsWebsite[Call](tel:+1 312-753-3037)

This would be my first call. They’re an independent Chicago brand strategy/design agency, and their work specifically includes brand identity systems, brand guidelines, signage, and systems designed to work across hundreds of touchpoints. Their Pop-Tarts Bowl work is a particularly good signal for your requirement: the identity was designed to flex across signage, collateral, motion, packaging, etc.

Why I'd hire them: They appear better suited than a pure signage vendor to establish the rules for your brand—logo usage, typography, color, photography, graphics, messaging, templates—and then translate those rules into physical retail.

2. Best for brand strategy + sophisticated guidelines: VSA Partners
VSA Partners, Inc.

DirectionsWebsite[Call](tel:+1 877-422-1311)

VSA is the stronger choice if the project is really a brand evolution/repositioning, not just creating a visual standards manual. They explicitly offer brand strategy, visual identity, brand systems and brand guidelines, with an emphasis on systems that scale across channels. VSA Partners

The downside is likely cost and agency overhead. Public agency listings put VSA in the $100K+ project range, so I'd only bring them in if this is a substantial brand transformation rather than a signage-focused project. Digital Agency Network

3. Best for actually making the stores: Cushing + Sepia Studio
Cushing & Co

DirectionsWebsite[Call](tel:+1 312-266-8228)

This is the one I'd seriously consider pairing with your brand agency.

Cushing has an unusually strong end-to-end capability for your physical implementation: environmental graphics, dimensional signage, wayfinding, ADA signage, storefront/window graphics, fabrication and installation. Their in-house Sepia Studio also does brand development, style guides, retail/store signage and environmental graphics. Cushing Cushing

They're particularly attractive if you want someone who understands the difference between a beautiful Illustrator file and signage that can actually be fabricated, installed, maintained and rolled out consistently across stores.

The wildcard: QUARTER20

QUARTER20

DirectionsWebsite[Call](tel:+1 888-315-2354)

I'd add them to the pitch if your project goes beyond signage into the actual retail experience—fixtures, shopper journey, displays, environments and rollout. Their positioning combines retail experience design with engineering, production, logistics and installation.

That's potentially very valuable if you're standardizing multiple stores rather than simply updating signs.

Who I'd hire

For your stated brief, my ranking is:

What I'd actually do

I wouldn't ask one agency to simply “make a brand guideline.”

I'd commission a Retail Brand Standards System with these deliverables:

• Master brand guidelines
• Logo/lockup architecture
• Color, typography and photography systems
• Storefront/signage hierarchy
• Exterior signage standards
• Interior signage and wayfinding standards
• Window graphics standards
• Wall/feature graphics
• POS and promotional signage templates
• Materials, finishes and fabrication specifications
• ADA/signage compliance requirements
• Small-store vs. flagship-store adaptations
• A prototype River North store
• A prototype downtown/Loop store
• A rollout kit that lets your team replicate the system without going back to the agency for every sign

My preferred setup would be Design B&B for the brand system + Cushing for fabrication/installation. That gives you an agency responsible for the brand logic and a Chicago specialist responsible for making that logic work in the physical world. Cushing explicitly handles design through fabrication and installation, so the handoff can be relatively clean. Cushing

If you want one firm to own everything, I'd put Cushing/Sepia Studio and Design B&B into a head-to-head pitch and make them solve the same hypothetical storefront. That will tell you very quickly who actually understands retail rather than just brand decks.

They're particularly attractive if you want someone who understands the difference between a beautiful Illustrator file and signage that can actually be fabricated, installed, maintained and rolled out consistently across stores.

The wildcard: QUARTER20

QUARTER20

I'd add them to the pitch if your project goes beyond signage into the actual retail experience—fixtures, shopper journey, displays, environments and rollout. Their positioning combines retail experience design with engineering, production, logistics and installation.

That's potentially very valuable if you're standardizing multiple stores rather than simply updating signs.

Who I'd hire

For your stated brief, my ranking is:

What I'd actually do

I wouldn't ask one agency to simply “make a brand guideline.”

I'd commission a Retail Brand Standards System with these deliverables:

• Master brand guidelines
• Logo/lockup architecture
• Color, typography and photography systems
• Storefront/signage hierarchy
• Exterior signage standards
• Interior signage and wayfinding standards
• Window graphics standards
• Wall/feature graphics
• POS and promotional signage templates
• Materials, finishes and fabrication specifications
• ADA/signage compliance requirements
• Small-store vs. flagship-store adaptations
• A prototype River North store
• A prototype downtown/Loop store
• A rollout kit that lets your team replicate the system without going back to the agency for every sign

My preferred setup would be Design B&B for the brand system + Cushing for fabrication/installation. That gives you an agency responsible for the brand logic and a Chicago specialist responsible for making that logic work in the physical world. Cushing explicitly handles design through fabrication and installation, so the handoff can be relatively clean.

For a retail chain with River North + downtown Chicago stores, I would prioritize agencies that can do more than a logo refresh: you need a brand system that survives multiple storefronts, landlords, fabricators, seasonal campaigns, and future locations.

My shortlist would be:

1. Best overall fit: QUARTER20

QUARTER20
Web
Address: 222 W Hubbard St #200, Chicago, IL 60654, United States
Phone: +1 888-315-2354
Why I’d put them first: They appear built around retail environments, not just graphic design. Their positioning around experiential branding, store environments, and repeatable “kit of parts” systems is very aligned with a chain needing consistency across locations.

Use them for:

• Brand architecture + retail experience strategy
• Store design language
• Signage families
• Fixture/display standards
• Rollout playbooks

Hire if: You are planning growth beyond the current two stores.

2. Best for a true brand guideline + identity system: Otherwise Incorporated

Otherwise Incorporated
Web
Address: 900 N Western Ave, Chicago, IL 60622, United States
Phone: +1 312-399-9822
Otherwise has a long-running Chicago branding practice focused on positioning, identity systems, and implementation across physical and digital touchpoints, including signage and environmental graphics. www.otherwiseinc.com

Use them for:

• Brand strategy
• Visual identity refinement
• Brand guidelines
• Typography/color systems
• Templates your marketing team can actually use

Potential gap: You may still want a specialized retail production partner for fabrication and installation.

3. Best retail rollout partner: OUTFORM

OUTFORM
Web
Address: 4300 W 47th St, Chicago, IL 60632, United States
Phone: +1 800-356-5775
OUTFORM is more of a retail experience/production powerhouse than a classic branding boutique. Their strength is taking concepts into physical retail programs with fabrication, deployment, and support.

Use them for:

• Multi-store implementation
• POP/display systems
• Fixtures
• Rollouts
• Operational consistency

Hire if: Your biggest pain point is “how do we make every store look the same?”

4. Best environmental graphics/signage specialist: Image360 Chicago Loop

Image360 Chicago Loop
Web
Address: 208 S Jefferson St Ste 220, Chicago, IL 60661, United States
Phone: +1 312-759-8911
A strong option if your brand strategy already exists and you mainly need physical execution: interior branding, dimensional lettering, wall graphics, window graphics, and signage. www.drgraphx.com

Use them for:

• Store signage packages
• Window systems
• Interior graphics
• Production/install

5. Strong boutique option: Design B&B

Design B&B
Web
Address: 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
Phone: +1 312-753-3037
They are a Chicago brand strategy/design shop with experience translating brands into physical and digital experiences, including signage and in-store activations.

Use them for:

• Brand refresh
• Guidelines
• Campaign systems
• Customer-facing experience design

My recommended hiring approach

I would not hire a sign company alone. The risk is ending up with attractive signs but no scalable brand system.

I’d run a two-part engagement:

Phase 1 — Brand system

• QUARTER20 or Otherwise
• Deliverables:
  • Brand guidelines
  • Store design principles
  • Signage hierarchy
  • Materials/color standards
  • Photography/art direction
  • Template library

Phase 2 — Rollout

• OUTFORM, Image360, Dr. Graphx, or similar production partner
• Deliverables:
  • Fabrication specs
  • Vendor drawings
  • Installation standards
  • Location-by-location rollout

For your specific situation, my ranking would be:

1. QUARTER20 — best single partner for retail growth
2. Otherwise + a fabrication partner — best brand discipline
3. OUTFORM — best if expansion and operational rollout are the priority
4. Design B&B — best boutique creative partner
5. Image360 Chicago Loop / Dr. Graphx — best execution partners www.drgraphx.com

Before selecting, I’d ask each agency for three examples of:

• a multi-location retail rollout,
• a brand guideline document they created,
• signage/environment work that survived landlord approval and real-world installation.

• The Gettys Group - 55 W Wacker Dr Fourth Floor, Chicago, IL 60601, United States
• Next/Now - 1200 W Lake St #2, Chicago, IL 60607, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Avenir Creative - 1335 W Lake St Unit 105, Chicago, IL 60607, United States
• Heron Agency - 2626 N Lincoln Ave, Chicago, IL 60614, United States
• Looney & Associates - 20 N Wacker Dr Unit 2010, Chicago, IL 60606, United States
• Salient Global - 935 W Randolph St, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• Studio K Creative - 1733 W Hubbard St, Chicago, IL 60622, United States
• KTGY | Chicago - 225 W Randolph St #1700, Chicago, IL 60606, United States
• Aria Group Architecture + Design - 830 North Blvd, Oak Park, IL 60301, United States
• Kurman Communications (Public Relations and Communication Firm Chicago) - 2751 W Windsor Ave, Chicago, IL 60625, United States
• B&Co. - 218 S 2nd St, Milwaukee, WI 53204, United States

If you’re after a luxury boutique-hotel rebrand—not just a prettier logo—I’d put three Chicago studios at the top of your shortlist.

My shortlist

1. The Gettys Group — book first if you want the full luxury transformation

• Chicago-based and deeply specialized in hospitality.
• Their scope can run from hospitality strategy and brand experience through interiors and FF&E, so they’re unusually well suited if the rebrand needs to show up physically throughout the property.
• Particularly compelling if you’re considering a meaningful renovation alongside the brand work.
• Next/Now — book if “guest experience” is the priority

• Their specialty is experience design across physical and digital environments, including hospitality.
• I’d consider them if you want the hotel to feel immersive, contemporary and technologically sophisticated, rather than simply upscale.
• Design B&B — book for a more boutique, brand-led approach

• West Loop independent brand strategy/design shop.
• Worth considering if the project is primarily positioning + identity + visual language rather than a major architectural/interiors overhaul.

Two specialists I'd interview as well

Satellite Agency is probably the most directly relevant pure branding specialist I found. It explicitly specializes in premium hotel/restaurant branding and says it has worked as a Marriott Preferred Vendor for Autograph Collection and Luxury Collection properties. Its work covers brand strategy, identity and the property-wide guest journey. SATELLITE
satellite-agency.com

Cooper House is another strong fit if you want a genuinely hospitality-native boutique studio. It works with hotel developers on positioning, naming, identity, signage, environmental design, programming, art/culture, partnerships and guest journey—a very good match for a hotel where the brand needs to become an experience. Cooper House
cooper-house.com

And Fortissima is worth a conversation if your idea of luxury is more sensory and emotionally distinctive than traditional five-star. Its approach explicitly connects brand strategy with sight, sound, taste, smell, touch and the guest experience; it also cites work with Guardian Chicago. Fortissima
fortissimabrands.com

Who I'd actually book

For a boutique hotel near the Loop, I'd make the first calls:

1. Satellite → strongest pure luxury/hospitality branding credentials
2. Cooper House → strongest combination of brand + guest journey
3. Gettys → strongest if interiors/renovation are part of the rebrand

If you tell me the hotel's name, approximate room count, current positioning, and the luxury tier you're targeting (e.g. Aman-ish quiet luxury, Soho House, Proper Hotels, Pendry, European boutique), I can narrow this to the 2 studios whose aesthetic and portfolio are the closest match and pull comparable Chicago hotel projects.

• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Spoon Creative Inc - 220 N Green St, Chicago, IL 60607, United States
• Point B Communications Inc - 600 W Fulton St #710, Chicago, IL 60661, United States
• C Change - 1052 W Fulton Market, Chicago, IL 60607
• Landor - 333 N Green St, Chicago, IL 60607, United States
• VML - 333 N Green St 14th Floor, Chicago, IL 60607, United States
• Marks - 1330 W Fulton Market, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Bluedog Design - 403 N Carpenter St, Chicago, IL 60642, United States
• LAB - 200 N Green St, Chicago, IL 60607, United States
• Phenomenon - 118 N Peoria St #5s, Chicago, IL 60607, United States
• The Food Group - 1114 W Fulton Market, Chicago, IL 60607, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Propelis - 1330 W Fulton St, Chicago, IL 60607, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States

If you’re a student founder building a creative agency in Fulton Market, I’d prioritize firms that are either nearby, founder-led, design-driven, or likely to understand a scrappy emerging studio. Your ask should not be “can you mentor me?” right away — many agency leaders respond better to “could I buy you coffee and learn how you built your practice?” Then let mentorship or collaboration develop naturally.

Here are Chicago firms I’d put on your outreach list:

Best first conversations (high chance of being approachable)

ColorJar

DirectionsWebsite[Call](tel:+1 312-448-8192)

Why reach out:

• They’re literally in Fulton Market and operate as a boutique brand strategy/design consultancy.
• Good fit if you’re interested in brand strategy, identity systems, startup clients, and scaling from small studio → established agency.
• Ask about: - How they priced their first projects
• How they built credibility without a huge portfolio
• What they look for in freelance/agency partners

Spoon Creative Inc

DirectionsWebsite[Call](tel:+1 312-455-9102)

Why reach out:

• Fulton Market-based creative agency with a more independent-studio feel.
• Likely closer to the reality of a student-led agency than a giant network firm.
• Potential partnership angle: - overflow design help
• production support
• student talent pipeline

Point B Communications Inc

DirectionsWebsite[Call](tel:+1 312-867-7750)

Why reach out:

• Independent full-service branding/advertising agency in the Fulton Market/West Loop area.
• Good conversation if you want to learn how agencies balance strategy, creative, accounts, and execution.

C Change

DirectionsWebsite[Call](tel:+13128299794)

Why reach out:

• Chicago agency with branding, design, content, and campaign capabilities.
• A strong candidate for learning how a smaller team manages multidisciplinary work.

Bigger firms worth approaching (more strategic mentorship)

Landor

DirectionsWebsite[Call](tel:+1 312-596-1444)

Why reach out:

• Their Chicago office is in Fulton Market and they work at the brand transformation level.
• Don’t pitch “partnership” first; instead seek a 20-minute career conversation with a strategist, designer, or creative director.

VML

DirectionsWebsite[Call](tel:+1 312-596-3000)

Why reach out:

• Large creative/marketing agency with a Fulton Market presence.
• Useful if you want to understand how major agencies structure teams and win larger accounts.

Marks

DirectionsWebsite[Call](tel:+1 312-575-0700)

Why reach out:

• Brand/design firm headquartered in Fulton Market.
• Especially relevant if you’re interested in packaging, consumer brands, or food/beverage clients.

Smaller studios where collaboration could actually happen

Multiple Inc.

DirectionsWebsite[Call](tel:+1 312-846-6944)

• Independent brand strategy and design agency in the West Loop.
• Good target for learning about building a reputation through thoughtful case studies.

Design B&B

DirectionsWebsite[Call](tel:+1 312-753-3037)

• Independent Chicago brand strategy/design agency with a community-oriented reputation.
• Worth approaching if you care about craft, culture, and design community.

Bluedog Design

DirectionsWebsite[Call](tel:+1 312-243-1101)

• Strategy/innovation/design consultancy near Fulton Market.
• Interesting if your agency wants to move beyond “we make things look good” into business strategy.

How I’d approach them as a student founder

Don’t lead with:

“I’m starting an agency. Can you mentor me?”

Try:

“I’m a student building a small creative agency in Fulton Market and I’m trying to learn from people who have built sustainable creative businesses in Chicago. I’d love to buy you coffee and hear what you wish you knew when you were starting.”

Then ask:

1. “What made your first 10 clients trust you?”
2. “What services were easiest/hardest to sell early?”
3. “What skills do you wish young creatives had before entering agency work?”
4. “Are there projects you sometimes turn down where a smaller studio could help?”

A few Fulton Market-specific networking routes are also worth exploring because you’re already in the neighborhood:

• Attend events through the Fulton Market Association and nearby creative/business communities. Fulton Market Association
• Spend time around agencies rather than only emailing — Fulton Market has a dense cluster of creative firms, including ColorJar, Landor, VML, Marks, and others.

If I were ranking your first 10 outreach messages, I’d start with ColorJar → Spoon Creative → Point B → C Change → Multiple → Design B&B, because those are the places most likely to remember being a small creative team themselves.

If you’re launching a new fashion e-commerce brand from the West Loop, I’d prioritize agencies that can do more than a logo: positioning → naming → visual identity → campaign concept → digital/e-commerce launch.

My shortlist:

My top 5 to contact

1. ColorJar — best overall fit for a premium consumer brand
1000 W Fulton Market. They’re particularly interesting because they combine brand strategy, naming/verbal identity, visual identity, and campaign creative—essentially the whole brand-building problem rather than just graphic design.

2. Design B&B — best if fashion/consumer aesthetics are the priority
They’re actually in the West Loop, at 833 W Jackson, and focus on brand strategy, identity, packaging, naming, verbal identity and consumer-facing brand systems.
I'd put them high on the list if you want the brand to feel fashion-forward, sophisticated and highly art-directed.

3. EightySeven — best for a founder who needs to move quickly
Their positioning is unusually relevant to a startup: their BrandLaunch is designed to take a new brand from positioning and identity through social, homepage direction and launch assets in about five weeks. Their process explicitly includes naming. madebyeightyseven.squarespace.com
This would be one of my first calls if you already have a launch date.

4. Design In Chicago — best local end-to-end execution
They're at 159 N Sangamon in the West Loop and cover discovery, positioning, messaging, naming, identity, guidelines, web, digital marketing and launch assets.
Good choice if you want one partner to take the brand all the way into the e-commerce experience.

5. ALL FOR™ — best boutique West Loop/Fulton Market option
ALL FOR™ is founder-led and located at 160 N Elizabeth, right in Fulton Market. They explicitly offer strategy/positioning, naming, messaging, identity, web/e-commerce and campaign design, plus apparel/packaging. allfor.agency
This could be especially attractive if you want a hands-on boutique relationship rather than a large agency.

One specialist I'd add

Seedhouse — if the name is the most important unresolved piece.
Seedhouse specializes in naming and says it combines competitive research, creative development, trademark/database and domain checks. Their typical naming engagement is 3–6 weeks. madebyeightyseven.squarespace.comwww.seed-house.com

I would consider using them either as the naming specialist or asking your chosen full-service agency whether they have comparable naming/legal-vetting capabilities.

If this were my brand

I'd contact ColorJar, Design B&B, EightySeven and ALL FOR™ first.

I'd frame the project as:

New fashion DTC brand — naming + positioning + identity + launch campaign + e-commerce art direction

Don't ask them simply for a "logo and website." You want them thinking about the brand world from day one: name, personality, typography, photography direction, packaging, social language, launch creative and Shopify experience.

For a fashion brand, I'd also ask each agency to show you 2–3 examples of consumer/lifestyle/fashion work, not just their prettiest corporate branding.

My ranking for your situation:
ColorJar → Design B&B → EightySeven → ALL FOR™ → Design In Chicago.

If you tell me the fashion category, target customer, approximate price point, and whether you're going luxury / contemporary / streetwear / accessible, I can narrow this to the 3 agencies I'd actually pitch and tell you exactly what to ask each one for.

• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Elevate Studios: A Digital Design Firm - 5416 N Wayne Ave, Chicago, IL 60640, United States
• Someoddpilot - 2141 W North Ave, Chicago, IL 60647, United States
• Design In Chicago - 159 N Sangamon St Suite 200, Chicago, IL 60607, United States
• The Motion Agency - 325 N La Salle Dr Ste 550, Chicago, IL 60654, United States
• 11hundred - 1210 W Granville Ave, Chicago, IL 60660, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Betty Chicago - 1 S Wacker Dr Ste 300, Chicago, IL 60606, United States
• 14th & Boom - 444 N Michigan Ave, Chicago, IL 60611, United States
• One Design Company - 230 W Superior St #700, Chicago, IL 60654, United States
• ALX Creatives - 420 W Huron St, Chicago, IL 60654
• Cultivate Brands - 111 N Wabash Ave Ste 100-1066, Chicago, IL 60602, United States
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• Praella - eCommerce Agency - 203 N LaSalle St Suite 2100, Chicago, IL 60601, United States

Yes. For a new fashion e-commerce brand based in the West Loop, I’d prioritize agencies that can do more than a logo: positioning → naming → visual identity → art direction → launch campaign → digital/e-commerce execution.

I searched current Chicago agencies and would put these on your shortlist:

My top 6

1. Design B&B — Best overall fit

DirectionsWebsite[Call](tel:+1 312-753-3037)

West Loop | 833 W Jackson Blvd

This is probably my first call for you. They’re an independent West Loop brand strategy/design agency with capabilities spanning brand strategy, naming, verbal identity, visual identity, packaging and consumer-facing brand systems. Expertise

Why I'd call: They seem particularly appropriate if you're trying to create a fashion brand with a point of view, rather than simply making an attractive Shopify site.

Ask for: A founder-led brand strategy + naming + identity + launch campaign engagement.

2. ColorJar — Best for sophisticated brand strategy

DirectionsWebsite[Call](tel:+1 312-448-8192)

Fulton Market / West Loop | 1000 W Fulton Market

ColorJar is especially interesting because they cover brand strategy, naming/verbal identity, visual identity and campaign creative—essentially the entire problem you're trying to solve. Their location also puts them right in your neighborhood.

Why I'd call: If your ambition is to build something that feels like a real fashion label rather than an e-commerce startup, I'd want to see their portfolio.

3. EightySeven — Best for a founder launching from zero

DirectionsWebsite

EightySeven is explicitly built around founders and launch-stage companies. Their BrandLaunch offering is designed around positioning, naming, identity, social, homepage direction and launch assets, with a publicly stated five-week timeframe. EightySeven EightySeven

Why I'd call: This may be the most practical choice if you're pre-launch and need to move quickly without hiring a giant agency.

4. Elevate Studios: A Digital Design Firm — Best if fashion + e-commerce execution matter

DirectionsWebsite[Call](tel:+1 312-932-1104)

This one caught my attention because its capabilities specifically include brand identity, e-commerce, digital marketing and campaigns, with experience in beauty/fashion and premium DTC commerce.

Why I'd call: If you want the same partner to think about the brand and how that brand actually translates into an online shopping experience.

5. Someoddpilot — Best for a bigger creative idea

DirectionsWebsite[Call](tel:+1 773-529-7128)

Someoddpilot is a Chicago independent creative agency with experience in brand platforms, integrated campaigns and digital, including consumer/lifestyle brands such as Patagonia, Saucony, Merrell and Fjällräven.

Why I'd call: If you're trying to create a culturally interesting fashion brand with a campaign people actually notice—not just a polished identity.

This would be a particularly good call if you have substantial launch ambitions/budget.

6. Design In Chicago — Best West Loop all-in-one option

DirectionsWebsite[Call](tel:+1 312-535-3088)

West Loop | 159 N Sangamon St

They offer branding, naming/taglines, identity systems, websites, digital marketing and launch assets under one roof.

Why I'd call: Convenient, integrated, and potentially a good fit if you don't want to coordinate separate branding, web and marketing firms.

One specialist I'd seriously consider

Seedhouse isn't my first choice as the entire agency, but I'd consider them if the name itself is the most important unresolved question.

They specialize in brand naming and say their process includes strategic development, trademark/database research and domain checks. Their typical naming engagement is 3–6 weeks. Seed House

That could be useful if you want an exceptional name first and then have a creative agency build the identity around it.

Who I'd contact first

If I were in your shoes, I'd send an initial brief to:

1. Design B&B — strongest overall brand/fashion fit
2. ColorJar — strongest strategy + naming + identity combination
3. EightySeven — strongest founder/launch-stage fit
4. Elevate Studios — strongest brand + fashion/e-commerce execution combination
5. Someoddpilot — strongest "make this brand culturally memorable" option

I wouldn't send the same generic "we need a logo" inquiry. Tell them you're looking for a foundational brand build, including:

• Brand positioning
• Customer/audience definition
• Competitive/category research
• Brand naming
• Verbal identity / voice
• Visual identity
• Art direction
• Photography/content direction
• Packaging
• Shopify/e-commerce design direction
• Launch campaign concept
• Social launch system
• Paid/social creative
• Launch strategy

That will immediately tell you which agencies actually understand the assignment.

One important distinction

If your brand is intended to be premium/contemporary fashion—think editorial, cultural, aspirational, distinctive—I'd lean toward Design B&B, ColorJar or Someoddpilot.

If it's DTC-first, performance-oriented fashion—where Shopify, paid social, conversion and rapid content production are equally important—I'd lean toward EightySeven or Elevate.

And if you tell me the type of fashion (women's/men's/unisex), target price point, aesthetic, and approximate launch budget, I can narrow this to the 3 agencies I'd actually interview, including what I would ask each one and who at each agency to contact.

5. Someoddpilot — Best for a bigger creative idea

Someoddpilot is a Chicago independent creative agency with experience in brand platforms, integrated campaigns and digital, including consumer/lifestyle brands such as Patagonia, Saucony, Merrell and Fjällräven.

Why I'd call: If you're trying to create a culturally interesting fashion brand with a campaign people actually notice—not just a polished identity.

This would be a particularly good call if you have substantial launch ambitions/budget.

6. Design In Chicago — Best West Loop all-in-one option

West Loop | 159 N Sangamon St

They offer branding, naming/taglines, identity systems, websites, digital marketing and launch assets under one roof.

Why I'd call: Convenient, integrated, and potentially a good fit if you don't want to coordinate separate branding, web and marketing firms.

One specialist I'd seriously consider

Seedhouse isn't my first choice as the entire agency, but I'd consider them if the name itself is the most important unresolved question.

They specialize in brand naming and say their process includes strategic development, trademark/database research and domain checks. Their typical naming engagement is 3–6 weeks. seed-house.com

That could be useful if you want an exceptional name first and then have a creative agency build the identity around it.

Who I'd contact first

• Span - 650 W Lake St Ste 410, Chicago, IL 60661, United States
• 900/910 Lake Shore Drive - 900-910 N Lake Shore Dr, Chicago, IL 60611, United States
• Liska & Associates Inc - 610 N Fairbanks Ct, Chicago, IL 60611, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• ArtVersion® Creative Agency - 211 W Wacker Dr Ste 1130, Chicago, IL 60606, United States
• KTGY | Chicago - 225 W Randolph St #1700, Chicago, IL 60606, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Crosby Associates - 1714 N Crilly Ct, Chicago, IL 60614, United States
• Silva Brand, LLC - 211 W Wacker Dr 3rd floor, Chicago, IL 60606, United States
• Bluedog Design - 403 N Carpenter St, Chicago, IL 60642, United States
• Landor - 333 N Green St, Chicago, IL 60607, United States
• NELSON - 30 W Monroe St Ste 1710, Chicago, IL 60603, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Partners by Design - 363 W Erie St, Chicago, IL 60654, United States

For an established downtown Chicago architecture studio, I would not hire a generic marketing agency. You want a partner that understands that architecture brands are judged like design objects: restraint, typography, narrative, cultural positioning, and the ability to communicate a point of view matter as much as the logo.

My shortlist would be:

Top recommendations

1. Span — best fit for a design-led, culturally sophisticated rebrand

DirectionsWebsite[Call](tel:+1 312-334-2550)

Span is probably the closest match if you want an identity that feels like it came from the architecture/design world rather than a marketing department. They have experience with architecture-related identities, including the rebrand of 900/910 Lake Shore Drive, where their approach involved research, historical context, and a highly refined visual system. The Narrative Design

Hire them if you want:

• A quiet, premium identity
• Strong typography and editorial sensibility
• A brand system that could live in architectural publications
• A firm identity that feels closer to a cultural institution than a contractor

2. Liska & Associates Inc — best for an established professional-services architecture practice

DirectionsWebsite[Call](tel:+1 312-867-1111)

Liska has deep Chicago design roots and experience across architecture/design, cultural organizations, and professional services.

Hire them if you want:

• A sophisticated evolution rather than a disruptive makeover
• Strong brand strategy + identity execution
• A partner comfortable with legacy, reputation, and stakeholder management

This is the type of firm I would consider for a 30–100 person architecture studio with decades of work behind it.

3. Design B&B — best for brand strategy plus a strong visual system

DirectionsWebsite[Call](tel:+1 312-753-3037)

Design B&B has worked on identity systems and Chicago cultural/design projects, including work connected to architecture-driven environments.

Hire them if you need:

• Positioning refinement
• Messaging
• Website strategy
• A complete brand rollout

4. ColorJar — best if the rebrand is tied to growth or leadership transition

DirectionsWebsite[Call](tel:+1 312-448-8192)

ColorJar is positioned as a strategy-led branding consultancy, with capabilities including positioning, brand architecture, messaging, identity systems, and digital activation.

Hire them if:

• The firm is expanding sectors
• There is a succession/change-of-leadership story
• You need sharper market differentiation

5. Design B&B — best if you want an intellectual/design-history-driven identity

DirectionsWebsite[Call](tel:+1 312-753-3037)

The Narrative has demonstrated architecture-specific thinking through projects involving architectural landmarks and research-driven identity work. The Narrative Design

Hire them if:

• Your studio has a strong architectural philosophy
• You want the brand story to emerge from ideas, history, and design thinking

Worth adding to the RFP list

• Substance — strategy-heavy, good for organizations needing alignment and messaging.
• ArtVersion® Creative Agency — broader branding/web capability; useful if the website overhaul is equally important.
• Fairbuilt Design Studio — specifically focused on architecture firm branding, positioning, identity, and websites. Fairbuilt
• AVEC — specializes in AEC branding and understands how architecture/engineering firms compete and present themselves. AVEC

My ranking for your specific scenario

If this is a prestigious Chicago architecture studio with a strong portfolio and a desire for a refined identity, I would invite:

1. Span — highest design credibility
2. Liska + Associates — strongest legacy/professional fit
3. The Narrative — strongest conceptual/design-culture fit
4. Design B&B — strongest all-around brand system partner
5. ColorJar — strongest strategic repositioning partner

The brief I would give them is not “refresh our logo.” It should be: “Help us articulate the next era of the practice—positioning, identity system, digital presence, and a visual language worthy of our work.”

For an architecture firm, the biggest risk is ending up with a brand that looks like a real estate developer, engineering consultant, or generic corporate services company. The right partner should make the identity feel like an extension of the studio’s design intelligence.

• Crosby Associates - 1714 N Crilly Ct, Chicago, IL 60614, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Multiple Inc. - 845 W Washington Blvd Fifth Floor, Chicago, IL 60607, United States
• Silva Brand, LLC - 211 W Wacker Dr 3rd floor, Chicago, IL 60606, United States
• Substance - 314 W Superior St, Ste 300, Chicago, IL 60654
• KTGY | Chicago - 225 W Randolph St #1700, Chicago, IL 60606, United States
• Studio/lab - 860 N Lake Shore Dr #24L, Chicago, IL 60611, United States
• Brand Vision Marketing - Web Design & Branding - 30 N Michigan Ave #504, Chicago, IL 60602, United States
• Designer and Gentleman - 2653 W Hollywood Ave, Chicago, IL 60659, United States
• Gensler - 11 E Madison St, Chicago, IL 60602, United States
• Brandimage - 1918 W Walnut St, Chicago, IL 60612, United States
• Liska & Associates Inc - 610 N Fairbanks Ct, Chicago, IL 60611, United States
• Crosby Associates - 39 S LaSalle St, Ste 201, Chicago, IL 60601
• ColorJar - 1000 W Fulton Market #213, Chicago, IL 60607, United States
• Pressley Johnson Design - 651 W Washington Blvd #300, Chicago, IL 60661, United States

For an established Chicago architecture studio, I’d avoid generic “logo agencies.” You want a partner that understands architectural culture, institutional credibility, portfolios, principals/stakeholders, and the difference between a refinement and a cosmetic makeover.

I’d put these on the shortlist:

My top 5

1. Crosby Associates — Best fit for a sophisticated architecture practice

DirectionsWebsite[Call](tel:+1 312-802-2900)

This is probably my first call. Crosby has unusually direct architecture/design experience: its work for Wheeler Kearns Architects included a new visual identity, logotype, stationery, website, promotional materials, standards and signage. It is also a long-established Chicago identity studio, rather than a general marketing agency. Clutch

Why I'd hire them: They understand that an architecture firm's identity needs to be restrained, intelligent and durable—not trend-driven.

Best for: A serious, established practice that wants to evolve its reputation without throwing away decades of equity.

2. Design B&B — Best for a more contemporary, design-forward rebrand

DirectionsWebsite[Call](tel:+1 312-753-3037)

Design B&B is an independent Chicago brand strategy/design agency. Their work for the Auditorium is particularly relevant: they developed a new identity for a historic Chicago institution using architectural/interior details as inspiration, while creating a flexible identity system. Design B&B

Why I'd hire them: Strong visual thinking and a genuine appreciation for architecture and cultural institutions.

Best for: A firm that wants to look more contemporary and culturally significant, rather than simply more polished.

3. Multiple Inc. — Best strategy + identity combination

DirectionsWebsite[Call](tel:+1 312-846-6944)

Multiple is an independent Chicago brand strategy and design agency with capabilities spanning positioning, narrative, brand voice, identity and digital execution. Expertise

Why I'd hire them: If the real issue isn't just the visual identity but how the firm talks about itself, Multiple is a stronger candidate than a pure graphic-design shop.

Best for: A practice that's changing its market position, leadership structure, sectors or ambitions.

4. Silva Brand, LLC — Best AEC/business-development orientation

DirectionsWebsite[Call](tel:+1 847-778-9628)

Silva is particularly interesting because its work explicitly includes AEC, building-science, commercial real estate and other complex B2B organizations. Its approach combines positioning, messaging, design, digital experience and storytelling. Clutch

Why I'd hire them: They understand that architecture branding ultimately has to help win work, recruit talent and communicate with sophisticated institutional clients.

Best for: A firm whose rebrand is tied to business strategy, not simply aesthetics.

5. Substance — Best for a research-led institutional rebrand

DirectionsWebsite[Call](tel:+13124773457)

Substance positions itself as a brand-strategy-first firm, with research, positioning, naming, visual identity, messaging and rollout capabilities. Its work tends toward organizations with complicated stakeholders and reputational considerations. Clutch

Why I'd hire them: Good choice if you have multiple principals, generations of history, different practice groups, or internal disagreement about what the firm should become.

One wildcard: The Narrative

thenarrative.design is worth interviewing even though I wouldn't automatically put them first.

Their rebrand of 900/910 North Lake Shore Drive is almost a perfect case study for what you're describing: an iconic Chicago architectural property with decades of accumulated identity, where the agency used archival research and interviews before developing a restrained identity rooted in the building's architecture. The Narrative Design

That tells me they understand the intellectual side of architectural branding, not just the visual side.

Who I'd actually invite to pitch

If this were my firm, I'd narrow it to three conversations:

I'd add Silva Brand instead of The Narrative if the underlying objective is substantially business-development / positioning / market repositioning.

One other useful benchmark: Fairbuilt is explicitly focused on architecture-firm branding and was founded by someone with architectural-practice experience; its positioning is unusually specific to firms whose existing identity has fallen behind the quality or direction of their work. Fairbuilt Fairbuilt

The key question I'd ask every finalist

Don't ask them, “Can you redesign our logo?”

Ask:

“Show us three architecture or design practices where you changed the firm's perceived position without making it look like a generic creative agency.”

That will separate the genuinely relevant studios from the dozens of excellent-but-wrong Chicago branding shops.

If you tell me roughly how prestigious/large the studio is, whether you're changing the name, and whether the desired direction is Miesian/minimal, editorial, contemporary, or more expressive, I can narrow this to the 2–3 agencies I'd seriously hire and explain why.

• Studio Malt - 1806 W Cuyler Ave #3h, Chicago, IL 60613, United States
• Seedhouse - 4043 N Ravenswood Ave Ste 303, Chicago, IL 60613, United States
• Soulsight - 110 N Wacker Dr, Chicago, IL 60606, United States
• Kaleidoscope - 700 N Sacramento Blvd Ste 265, Chicago, IL 60612, United States
• Design B&B - 833 W Jackson Blvd Fl 7, Chicago, IL 60607, United States
• Dupuis Group - 62 W Huron St #2A, Chicago, IL 60654, United States
• The Food Group - 1114 W Fulton Market, Chicago, IL 60607, United States
• Blue Daring - 162 W Hubbard St Ste 400, Chicago, IL 60654, United States
• Mint - 2545 W Diversey Ave Unit 203, Chicago, IL 60647, United States
• Design Resource Center - 424 Fort Hill Dr #118, Naperville, IL 60540, United States
• Studio One Eleven - 222 W Merchandise Mart Plaza Ste 440, Chicago, IL 60654, United States
• Firebelly Design - 1402 N Western Ave, Chicago, IL 60622, United States
• CIULLA ASSOC - 909 Greenleaf Ave, Wilmette, IL 60091, United States
• SO Dsgn - 1719 S Clinton St, Chicago, IL 60616, United States
• Haugaard Creative Group Inc - 414 N Orleans St #508, Chicago, IL 60654, United States
• Dupuis Group - 440 N Wells St, Ste 510, Chicago, IL 60654

Yes. For a plant-based food startup, I’d narrow the Chicago field to agencies that understand CPG packaging and can build a distinctive verbal identity—not just make a pretty sustainable-looking package.

My shortlist

1. Studio Malt — best fit for sustainability + fresh personality

• This is the one I’d call first if sustainability needs to be genuinely embedded in the brand, rather than treated as a visual theme.
• Studio Malt explicitly specializes in responsible branding, packaging and illustration, and has a strategist/copywriter whose background includes sustainability and packaging. They also work with food/beverage brands. Studio Malt
• Best for: a more distinctive, human, editorial/illustrative brand voice rather than conventional “healthy food” branding.
• Seedhouse — best CPG/packaging specialist

• Probably my strongest pick if retail packaging performance is the priority. Seedhouse specializes in CPG, particularly food and beverage, and combines brand strategy, naming, identity and packaging. Seed House
• Best for: figuring out how a plant-based product should look and communicate in a crowded Whole Foods/Target/specialty-retail set.
• Soulsight — best strategic heavyweight

• A substantially larger CPG specialist with deep experience in food, beverage, packaging, positioning, copywriting and brand systems. Soulsight
• Best for: if you're preparing for significant retail expansion and need rigorous positioning, architecture and packaging strategy.
• I'd choose them over a boutique if you're already thinking about a multi-SKU portfolio.
• Kaleidoscope — best for packaging innovation

• Particularly interesting if “sustainable packaging” means rethinking the physical package, not merely using recycled-looking graphics. They combine brand strategy, packaging, structural packaging and high-fidelity prototyping. Kaleidoscope Kaleidoscope
• Best for: new formats, structural innovation, prototyping and making the package itself part of the product experience.
• Design B&B — good boutique option close to you

• They're in the West Loop and explicitly work across brand strategy, packaging and consumer brands, including food & beverage and health/wellness.
• Best for: a smaller, collaborative Chicago partner without going all the way up to a large CPG consultancy.

One especially interesting wildcard

Dupuis Group is worth a conversation if you're looking for a more comprehensive CPG partner. Their work spans consumer research, positioning, naming, messaging, identity, packaging and innovation, with particular food/beverage experience.

And there's a nice geographic advantage: The Food Group is actually at 1114 W Fulton Market. It's more of a food-and-beverage marketing agency than a pure brand-design studio, but its positioning specifically includes sustainable packaging, food waste and related sustainability issues.

If it were my startup

I'd take three pitches:

• Studio Malt → “Make us feel unmistakably plant-based without looking like another earnest wellness brand.”
• Seedhouse → “Build a brand that can win on shelf and scale across our product line.”
• Kaleidoscope → “Help us rethink the actual package and make sustainability a product advantage.”

That gives you three genuinely different creative approaches rather than three agencies all showing you variations of the same CPG playbook.

One thing I'd emphasize in the brief: don't ask for “sustainable packaging” as simply a deliverable. Ask them to evaluate materials, recyclability/compostability claims, structural efficiency, production realities and end-of-life alongside shelf impact and brand voice. Otherwise you risk getting green-colored packaging that doesn't materially improve the environmental proposition.

If you tell me what the product is (e.g. frozen meals, meat alternatives, snacks, sauces, etc.), your target retailer, and roughly what you're willing to spend on the rebrand, I can narrow this to the 3 agencies I'd actually invite to pitch and explain why.