Latent Brand Association
What does AI already believe about your brand?
Measures the pre-existing associations a model has built up during training. The model's "default" opinion about your brand, baked into its neural weights before it ever searches the web.
LLM Authority Score
Measure how AI models rank and mention your brand
A composite metric that balances how frequently your brand is mentioned across AI responses with its average prominence within those answers. A stable picture of brand authority that accounts for the probabilistic nature of AI.
Top of Mind
How naturally does AI recall your brand?
Measures how "top-of-mind" your brand is within an AI model's internal weights, the inherent likelihood that the model will recall and mention your brand naturally, without help from external search results.
Semantic Self-Sufficiency
Can AI understand your content out of context?
Ensures your content "chunks" are self-sufficient and context-independent, remaining accurate and understandable when an AI model isolates them from the rest of a webpage. Every snippet capable of standing on its own.
Citation Capture Rate
Get your content cited by AI responses
Measures and improves the likelihood of your content being chosen from a pool of sources to be included in an AI's final response. Think of it as CTR optimization for AI models.
