Answers that name a competitor

For a wholesale catalog with tiered pricing and customer-specific price lists, the “best” ecommerce platform depends mostly on how complex your pricing rules are, how many SKUs/customers you manage, and whether you need ERP integration. The strongest options are usually these: Shopify Atwix

My general recommendations

Choose BigCommerce B2B if:

• You have hundreds to a few thousand wholesale customers
• You need: - Customer-specific price lists
• Quantity breaks (“buy 100 units = $X each”)
• Wholesale login portals
• Bulk ordering
• Multiple buyer accounts per company
• You want SaaS simplicity without a large IT team

BigCommerce### Choose Adobe Commerce if:

• You have: - 10,000+ SKUs
• Complex customer contracts
• Multiple warehouses
• Regional pricing
• ERP-driven pricing rules
• Distributor/manufacturer workflows

Atwix Shopify### Choose Shopify Plus if:

• You already sell retail online
• Wholesale is an additional channel
• You want one catalog/inventory system for B2C + B2B
• Your pricing model is relatively straightforward

KIBO Commerce### Choose OroCommerce if:

• Wholesale is your primary business model
• You need a true B2B buying experience rather than a retail store adapted for wholesale

ORO INC.## Features I would consider non-negotiable for your use case

Make sure the platform supports:

• Customer-specific price lists

Example: Distributor A sees $8/unit, Distributor B sees $7.50/unit.

• Tiered/volume pricing

Example:

• 1–49 units: $10
• 50–199 units: $8.50
• 200+ units: $7.25
• Customer groups and account hierarchies

• Distributor
• Dealer
• Retailer
• Sales rep account
• Multiple buyers under one company
• Catalog permissions

• Some customers see only certain products
• ERP integration

• Especially if pricing lives in systems like NetSuite, Microsoft Dynamics 365, or SAP

If you tell me:

1. number of SKUs,
2. number of wholesale customers,
3. whether you also sell retail/DTC,
4. your ERP/accounting system, and
5. whether pricing is simple tiers or negotiated per customer,

I can narrow this to the best 1–2 platforms for your situation.

For a small manufacturer selling wholesale to retailers, I’d start with BigCommerce B2B.

My recommendation: BigCommerce B2B

bigcommerce.com is unusually well matched to your requirements because its B2B functionality includes:

• Quote requests / quoting — buyers can request quotes, and your sales team can manage quotes without building a separate system. BigCommerce BigCommerce
• Net terms — you can offer Net 30/60-style payment terms on a per-account basis, alongside credit cards and POs. BigCommerce
• Retailer-specific pricing — customer groups and SKU-level price lists let you give different retailers different wholesale prices. BigCommerce
• Buyer accounts — retailers can log in, reorder, manage purchasing, and have permissions/approval workflows.
• Manufacturer-friendly catalog management — particularly useful if you have lots of SKUs, case packs, minimum quantities, or different pricing tiers.
• One storefront can support both wholesale and retail if you eventually want DTC sales too. BigCommerce

The other big advantage for a small manufacturer is that it's SaaS rather than a platform you'll need to maintain yourself.

How I'd rank your options

OroCommerce is particularly strong if negotiated quoting is the heart of your business—RFQ and CPQ are native—but its implementation and technical requirements make it harder to justify for a small manufacturer. ORO INC. G2

BigCommerce's current public plans start at $39/month, though the more sophisticated B2B functionality and pricing depend on the plan/edition and your requirements. BigCommerce

Bottom line: If your workflow is something like retailer creates account → sees their wholesale catalog/prices → requests a quote or places an order → chooses Net 30 → you approve/fulfill, I'd shortlist BigCommerce first.

If you tell me roughly (1) number of SKUs, (2) number of retail customers, (3) whether you already use QuickBooks/NetSuite/etc., and (4) whether you also sell DTC, I can narrow it down to the best 2–3 setups and estimate the likely monthly cost.

Yes. If you're looking for a B2B commerce platform that supports all three—customer-specific catalogs, minimum order quantities, and account hierarchies—two strong options are:

1. Shopify B2B

Shopify B2B supports:

• Customer-specific catalogs — products and pricing can be assigned to specific companies/company locations, particularly on Shopify Plus. Shopify Help Center Shopify Help Center
• Minimum order quantities — quantity rules support minimums, maximums, and order increments. Shopify Help Center Shopify Help Center
• Company/location structures — a company can have multiple locations, each with its own pricing, catalogs, payment terms, customers, etc. Shopify Help Center
• Buyer permissions — e.g. ordering-only vs. location-admin users. Shopify Help Center
• Volume pricing and payment terms as well. Shopify Help Center

The important caveat is that direct customer/company-specific catalogs require Shopify Plus; lower plans have more limited catalog assignment. Shopify Help Center

shopify.com

2. BigCommerce B2B Edition

BigCommerce is particularly interesting if account hierarchies are a major requirement.

It supports:

• Company accounts
• Parent/child account hierarchies for subsidiaries, franchises, branches, etc.
• Up to 5 hierarchy levels and 500 companies per hierarchy
• Company users and roles/permissions
• Customer groups controlling the products and pricing buyers see
• Price lists for customer-specific pricing/catalog configurations. BigCommerce BigCommerce BigCommerce

docs.bigcommerce.com

Which I'd look at first

If your model is something like:

“Customer A gets catalog X, has a $500 minimum order, buys in case packs of 12, has a parent corporate account with 20 locations, and different buyers at each location have different permissions”

then Shopify Plus and BigCommerce B2B Edition are both worth evaluating, with BigCommerce potentially having the edge if the parent/child account hierarchy is central to your workflow. Shopify has the edge if you want a polished commerce ecosystem and flexible customer-specific catalogs/quantity rules. BigCommerce shopify.com

If you tell me what you're selling and what your customer/account structure looks like, I can also give you a shortlist of 5–10 B2B platforms (including SAP Commerce, OroCommerce, Adobe Commerce, Salesforce, etc.) and map them against these exact requirements.

Yes. For that exact workflow, I’d focus on B2B commerce platforms with native account-level pricing and assisted selling, rather than a generic ecommerce store.

My shortlist

1. BigCommerce B2B Edition — my first choice

This is probably the closest match to what you're describing.

You can create a private account for each client/company, assign that company its own catalog and SKU-level contract pricing, and let authorized users access the appropriate prices. BigCommerce also has B2B sales quotes that let sales staff create tailored orders with custom line pricing and discounts. BigCommerce BigCommerce

The important part is that the system understands the relationship:

Rep → Client Company → Contract Price List → Products → Order

rather than treating the rep as just another website customer.

It also supports buyer portals, company users/permissions, quotes, invoices, purchase orders and payment terms. BigCommerce BigCommerce

I'd choose this if: you're building a serious wholesale portal and the B2B portal itself is the primary product.

2. Shopify B2B + a sales-rep layer

If you're already using Shopify, I wouldn't switch platforms automatically.

Shopify's B2B capabilities have expanded substantially in 2026. Companies can have customized catalogs, pricing, quantity rules, volume discounts and payment terms, and Shopify supports sales-assisted ordering through draft orders. Shopify Shopify

For the specific "rep logs in → selects client → sees that client's pricing → builds order → submits it" workflow, I'd add a dedicated rep app rather than relying purely on the normal Shopify admin.

For example, Soryk provides a rep interface where agents see the companies assigned to them, access each company's B2B pricing, build carts and submit orders/quotes. Shopify App Store

There are also newer Shopify apps specifically designed around B2B rep portals and company-specific pricing. Shopify App Store Shopify App Store

I'd choose this if: you already have Shopify, also sell DTC, or want the quickest route to a polished system.

3. Pepperi — particularly good for field reps

pepperi.com is worth a serious look if your reps are visiting customers rather than sitting at desks.

Its platform combines a B2B ecommerce portal with a dedicated mobile order-taking application for sales reps, including customer-specific catalogs, pricing, discounts and order history. B2B Commerce Platform | Pepperi

That makes it particularly attractive for a model like:

Rep visits retailer → opens retailer account → sees negotiated prices → enters order → submits → order goes into ERP/fulfillment.

I'd choose this if: your sales reps spend significant time in the field.

4. OroCommerce — for complex B2B

oroinc.com is more of an enterprise B2B platform. It's attractive when you have complicated account hierarchies, multiple price lists, territories, sophisticated workflows and substantial ERP integration.

It's powerful, but I'd consider it overkill for a relatively straightforward wholesale portal. Current B2B platform comparisons specifically highlight OroCommerce alongside BigCommerce and Shopify for sophisticated self-service, ERP integration and contract pricing. ORO INC.

What I'd build

For your requirements, I'd structure the portal like this:

Rep login
→ sees only their assigned accounts
→ selects Client A
→ portal switches to Client A's account
→ sees Client A's private catalog + contract prices
→ adds products/quantities
→ sees their negotiated pricing
→ submits order
→ order is attributed to both Client A and Rep X
→ client/order history remains accessible
→ ERP/accounting system receives the order

I'd also make sure the system supports:

• Customer-specific SKU pricing
• Multiple contracts/price lists
• Rep-to-customer assignments
• Rep permissions so they can't see other reps' accounts
• Purchase orders / Net-30 terms
• Minimum order quantities
• Volume breaks
• Order history and one-click reorder
• Quote → approval → order
• Rep commission reporting
• ERP/inventory synchronization
• Audit trail showing which rep placed the order
• Optional client self-service login
• Ability for an admin to override pricing when authorized

My recommendation

If you're starting from scratch: BigCommerce B2B Edition.

If you're already on Shopify: Shopify B2B + a dedicated sales-rep portal app.

If you have dozens/hundreds of reps taking orders in the field: Pepperi deserves a demo.

The biggest question I'd use to narrow this down is what ERP/accounting system you're using and roughly how many clients, SKUs, and reps you have. That can change the recommendation quite a bit.

rather than treating the rep as just another website customer.

It also supports buyer portals, company users/permissions, quotes, invoices, purchase orders and payment terms. BigCommerce BigCommerce

I'd choose this if: you're building a serious wholesale portal and the B2B portal itself is the primary product.

2. Shopify B2B + a sales-rep layer

If you're already using Shopify, I wouldn't switch platforms automatically.

Shopify's B2B capabilities have expanded substantially in 2026. Companies can have customized catalogs, pricing, quantity rules, volume discounts and payment terms, and Shopify supports sales-assisted ordering through draft orders. Shopify Shopify

For the specific "rep logs in → selects client → sees that client's pricing → builds order → submits it" workflow, I'd add a dedicated rep app rather than relying purely on the normal Shopify admin.

For example, Soryk provides a rep interface where agents see the companies assigned to them, access each company's B2B pricing, build carts and submit orders/quotes. Shopify App Store

There are also newer Shopify apps specifically designed around B2B rep portals and company-specific pricing. Shopify App Store Shopify App Store

I'd choose this if: you already have Shopify, also sell DTC, or want the quickest route to a polished system.

3. Pepperi — particularly good for field reps

pepperi.com is worth a serious look if your reps are visiting customers rather than sitting at desks.

Its platform combines a B2B ecommerce portal with a dedicated mobile order-taking application for sales reps, including customer-specific catalogs, pricing, discounts and order history. B2B Commerce Platform | Pepperi

That makes it particularly attractive for a model like:

Rep visits retailer → opens retailer account → sees negotiated prices → enters order → submits → order goes into ERP/fulfillment.

I'd choose this if: your sales reps spend significant time in the field.

4. OroCommerce — for complex B2B

oroinc.com is more of an enterprise B2B platform. It's attractive when you have complicated account hierarchies, multiple price lists, territories, sophisticated workflows and substantial ERP integration.

It's powerful, but I'd consider it overkill for a relatively straightforward wholesale portal. Current B2B platform comparisons specifically highlight OroCommerce alongside BigCommerce and Shopify for sophisticated self-service, ERP integration and contract pricing. oroinc.com

What I'd build

For your requirements, I'd structure the portal like this:

Rep login
→ sees only their assigned accounts
→ selects Client A
→ portal switches to Client A's account
→ sees Client A's private catalog + contract prices
→ adds products/quantities
→ sees their negotiated pricing
→ submits order
→ order is attributed to both Client A and Rep X
→ client/order history remains accessible
→ ERP/accounting system receives the order

I'd also make sure the system supports:

For enterprise buyers, you usually want a B2B commerce platform, not a standard ecommerce storefront. The key capabilities to look for are:

• Volume / tiered pricing (e.g., 1–10 units = $X, 100+ units = $Y)
• Customer-specific contracts and price lists
• PunchOut catalog support (cXML, OCI, SAP Ariba, Coupa, Jaggaer, Oracle, etc.)
• PO number capture and purchase-order workflows
• Approval flows, account hierarchies, and credit terms
• ERP integration (SAP, Oracle, Microsoft Dynamics, NetSuite, etc.)

Platforms commonly used for this include:

Strong enterprise choices by scenario

1. Manufacturing / distribution / industrial supply

• Adobe Commerce
• SAP Commerce Cloud
• Miva

These tend to handle complex catalogs, SKUs, customer-specific pricing, and buyer accounts well. PunchOut is often implemented through connectors or middleware. Miva Blog

2. Enterprise procurement requirements (SAP Ariba, Coupa, Oracle, Jaggaer)
Look closely at platforms with proven cXML/OCI PunchOut integrations. PunchOut typically works by letting buyers shop a supplier catalog from inside their procurement system, return the cart, then generate an approved PO back to the supplier. Punchout Catalogs VarStreet

3. Faster SaaS deployment

• BigCommerce
• Shopify Plus

These can work well if your B2B requirements are mostly:

• account-based pricing
• volume discounts
• customer login portals
• PO checkout
• ERP sync

PunchOut may require an integration layer rather than being native. For example, connectors exist that add cXML/OCI PunchOut capabilities to platforms such as Shopify, WooCommerce, Magento, and others. PunchOutRocket

My shortlist if your requirements are specifically:

Volume discounts + PunchOut + PO number capture + enterprise buyers

1. Adobe Commerce — best overall flexibility for complex B2B commerce
2. SAP Commerce Cloud — best if SAP procurement/ERP is central
3. BigCommerce B2B Edition — best SaaS balance of capability and speed
4. Shopify Plus + PunchOut middleware — best if you prioritize speed and brand experience
5. commercetools — best for very large custom architectures

A few questions would narrow this down significantly:

• What ERP are you integrating with (SAP, Oracle, NetSuite, Dynamics, other)?
• Do buyers require SAP Ariba / Coupa PunchOut specifically, or just PO checkout?
• Rough scale: hundreds, thousands, or millions of SKUs?
• Are you a manufacturer/distributor selling to businesses, or a marketplace?

For an agency building multiple wholesale stores for different clients, I’d make bigcommerce.com + B2B Edition the default platform I evaluate first.

Why BigCommerce fits an agency model

The important distinction is that you want multi-storefront + B2B, not merely a platform that has wholesale pricing.

BigCommerce gives you:

• Multi-Storefront: multiple brands, regions, or storefronts managed from one backend. Each storefront can have its own branding, domain, settings, and experience. BigCommerce BigCommerce
• B2B Edition: company accounts, buyer roles, quotes, invoices, payment terms, shopping lists, and a buyer portal. BigCommerce
• Company hierarchies: parent companies, subsidiaries, departments, etc., with role-based permissions. This is particularly useful for sophisticated wholesale customers. BigCommerce
• Per-storefront B2B configuration: B2B can be enabled and configured separately for individual storefronts, including buyer portal, login, quotes, shopping lists, and translations. BigCommerce
• Headless/API support: useful if your agency builds custom React/Next.js storefronts or reusable frontend components. BigCommerce BigCommerce

That combination makes it a good fit for building a repeatable agency architecture rather than reinventing the commerce backend for every client.

How I'd rank the main options

BigCommerce vs. Shopify Plus

This is probably the decision you'll encounter most often.

Shopify Plus has become substantially more compelling for B2B. Shopify now provides native companies, company locations, catalogs, quantity rules, payment terms, and other B2B functionality, while Plus adds unlimited B2B catalogs and direct catalog assignment to individual companies/company locations. Shopify Help Center Shopify Help Center

So I'd choose Shopify Plus when:

• The client already uses Shopify.
• They have a strong DTC component alongside wholesale.
• They want the Shopify app ecosystem.
• Your agency wants to maximize developer availability and ease of implementation.
• Their B2B requirements aren't unusually complex.

I'd lean BigCommerce when:

• Wholesale/B2B is the primary business model.
• You need lots of storefronts/channels.
• Customers have complicated organizational structures.
• You expect custom integrations and headless builds.
• You want B2B functionality to be a first-class part of the architecture.

BigCommerce explicitly supports companies operating across multiple storefront channels, including assigning users to particular channels. BigCommerce

The architecture I'd use as an agency

I wouldn't create a totally independent technical stack for every client.

I'd build a repeatable commerce accelerator:

                    Agency
                       │
          ┌────────────┴────────────┐
          │                         │
   Shared frontend              Shared services
   components / design          ERP / CRM / PIM
          │                         │
    ┌─────┼─────┐             ┌─────┼─────┐
    │     │     │             │     │     │
 Client A B     C             ERP   CRM   PIM
 Store   Store Store
    │     │     │
    └─────┴─────┘
          │
   BigCommerce B2B
          │
  Companies / Users
  Catalogs / Pricing
  Quotes / Orders
  Payment Terms
  Permissions

The client is the tenant at the commerce level, while you maintain a reusable application/integration layer.

For example, your agency could have standardized modules for:

• Customer/company onboarding
• Customer-specific pricing
• Contract catalogs
• Minimum order quantities
• Tiered pricing
• Sales-rep workflows
• Quote requests
• PO/net terms
• Approval workflows
• ERP synchronization
• Product/PIM synchronization
• Reordering
• Account dashboards
• Custom checkout
• Analytics

Then each client gets configuration and extensions rather than an entirely new implementation.

One important caveat

If by multi-tenant you literally mean one application/database where dozens or hundreds of unrelated merchants are tenants, that's different from BigCommerce's multi-storefront model.

If you're building a SaaS platform for wholesalers, I'd consider a composable architecture such as commercetools or potentially a custom commerce service. If you're an agency deploying separate stores for separate clients, BigCommerce is much more attractive because you don't need to build and operate the commerce infrastructure yourself.

My recommendation: standardize your agency around BigCommerce B2B Edition for B2B-first clients, while keeping Shopify Plus as your second approved stack for clients where Shopify's ecosystem/DTC strengths are more valuable. This gives you a scalable two-platform strategy without forcing every client into the same technology. BigCommerce BigCommerce

For a wholesaler that needs customizable quote → approval → order workflows, I’d shortlist these:

My pick: BigCommerce B2B Edition

For a typical wholesaler, BigCommerce B2B Edition is probably the best starting point. It has first-class quote objects rather than forcing you to model quotes as orders. Buyers can request quotes, sales reps can customize line pricing, products, shipping and expiration dates, and an approved quote can be taken directly through checkout. BigCommerce BigCommerce BigCommerce

It also supports company accounts and buyer permissions, which is useful when, for example:

Junior buyer → requests quote → sales rep adjusts pricing → manager approves → senior buyer converts quote → PO/order is created.

BigCommerce's current B2B positioning specifically targets wholesalers, manufacturers and distributors with account pricing, buyer portals, quote workflows and approval controls. BigCommerce

When I'd choose OroCommerce instead

If workflow customization is the primary requirement, I'd look very seriously at oroinc.com.

Oro has explicit quote workflows with approval states and transitions. Its documentation even distinguishes a simple quote process from a "Quote Management with Approvals" flow where a salesperson needs authorization before sending a quote with changed pricing. Oro Documentation Oro Documentation

That makes Oro particularly attractive if you have rules such as:

• Discount >10% requires sales-manager approval
• Margin below a threshold requires finance approval
• Certain customers require two-person approval
• Quotes over $50K follow a different workflow
• Different product categories have different approval chains

When Pepperi wins

pepperi.com is especially compelling if your wholesale business has field sales reps taking orders, rather than being primarily an ecommerce storefront. It combines B2B ecommerce, mobile order taking and sales-force workflows. B2B Commerce Platform | Pepperi B2B Commerce Platform | Pepperi

It also explicitly supports configurable approval workflows and multiple catalogs, price lists, buyer types and storefronts. B2B Commerce Platform | Pepperi

Bottom line:

• BigCommerce → best default for a modern wholesale ecommerce portal with quote-to-order.
• OroCommerce → best if complicated approval/workflow logic is the differentiator.
• Pepperi → best if sales reps + distributor ordering are central.
• Shopware → worth considering when you want a highly customizable commerce stack.

If you tell me how your quote/approval process works today (e.g. customer requests quote → rep edits → manager approval → customer accepts → PO), I can map it against these platforms and tell you which one requires the least customization.

BigCommerce's current B2B positioning specifically targets wholesalers, manufacturers and distributors with account pricing, buyer portals, quote workflows and approval controls. bigcommerce.com

When I'd choose OroCommerce instead

Yes. What you’re describing is essentially a B2B commerce platform with account-level price books, catalogs, and payment terms—and several platforms support this.

Best fits

BigCommerce is probably the closest match to what you described. Its B2B functionality lets you assign price lists to individual companies/customer groups, with SKU-level pricing. It also supports company-level payment terms such as Net 60 and purchase orders. BigCommerce BigCommerce

It can also combine B2B and B2C, so you could have something like:

Customer A → Product X = $80 → Product Y = $125 → Net 60
Customer B → Product X = $72 → Product Y = $140 → Net 30
Customer C → Product X unavailable → Product Y = $115 → prepaid only

That's a native B2B commerce pattern rather than something you'd necessarily have to build yourself. BigCommerce

One important distinction

If by digital products you mean things like:

• software licenses
• subscriptions
• downloadable files
• courses
• memberships
• API access
• digital services

then the answer changes somewhat. Traditional B2B ecommerce platforms are excellent at physical goods + customer-specific pricing + invoicing, but digital entitlements/subscriptions may require an additional system or custom integration.

If you tell me what you're selling (e.g. software licenses + hardware, digital downloads + physical goods, professional services, etc.) and roughly how many B2B customers you have, I can narrow this down to the 2–3 platforms that actually fit, including whether you can avoid custom development.

Customer A → Product X = $80 → Product Y = $125 → Net 60
Customer B → Product X = $72 → Product Y = $140 → Net 30
Customer C → Product X unavailable → Product Y = $115 → prepaid only

That's a native B2B commerce pattern rather than something you'd necessarily have to build yourself.

For your requirements—B2B registration approval + Net 30 invoicing + sales-rep commissions—I’d shortlist these:

1. Pepperi — best overall fit if sales reps are central

• Built specifically around B2B/wholesale selling.
• Supports a branded B2B ecommerce portal and sales-rep ordering in the same platform.
• Sales reps can manage customer accounts and orders through its mobile sales application. B2B Commerce Platform | Pepperi B2B Commerce Platform | Pepperi
• Particularly attractive if commissions, territories, rep attribution, and field sales are important parts of your operation.
• My pick if you have a real sales team rather than just occasional rep-assisted orders.
• Shopify B2B + apps — best if you want a modern storefront

• Native B2B company accounts and controlled access.
• Customers can request access, allowing you to approve wholesale accounts before they get B2B access. Shopify Help Center
• Native Net 30 terms, plus Net 7/15/45/60/90. Shopify Help Center Shopify Help Center
• Sales commissions aren't really a core Shopify B2B feature, so I'd expect to add a commission/CRM app or integrate with your CRM/ERP.
• Best choice if ecommerce/customer experience is more important than having sales-force functionality built in.
• BigCommerce B2B Edition — strong middle ground

• Native B2B company accounts, buyer permissions, approval workflows, quotes, purchase orders, and account-specific payment terms. BigCommerce BigCommerce
• Its B2B API explicitly supports company-level Net 30 terms. BigCommerce
• Like Shopify, I'd plan on integrating a commission system rather than expecting sophisticated commission management out of the box.
• Good option if you need more B2B functionality out of the box than Shopify without moving all the way to an enterprise B2B platform.
• OroCommerce — best for complex B2B operations

• Designed B2B-first rather than adapting a consumer ecommerce platform.
• Strong company hierarchies, pricing, quoting, CRM, sales workflows and account management. Shopify ORO INC.
• I'd consider it if you have complicated approval structures, multiple sales channels, territories, customer-specific pricing, or ERP integration requirements.
• More enterprise-oriented than Shopify.

What I'd choose

If sales reps and commissions are a core part of the business: Pepperi.

If you primarily need an online wholesale store and commissions can be handled by an add-on: Shopify B2B.

If you need sophisticated B2B workflows but don't want to build as much around apps: BigCommerce B2B Edition.

One important distinction: Net 30 is easy to find; true sales-rep commission management is the harder requirement. I would specifically verify that the platform can calculate commissions based on rep → customer/account → order → product/category → margin, rather than merely recording which rep placed an order.

If you tell me roughly how many SKUs, sales reps, B2B customers, and orders/month you have—and whether you already use QuickBooks, NetSuite, Dynamics, Salesforce, etc.—I can narrow this to the best 2–3 and compare actual pricing and implementation complexity. Shopify Help Center BigCommerce B2B Commerce Platform | Pepperi

Yes. If by salesperson-assisted ordering you mean a rep can enter a customer account, see that account’s pricing/history, build or modify a cart, create a quote, and place the order on the customer’s behalf, several B2B commerce platforms support this.

My top 3

1. Adobe Commerce B2B — probably the closest match if these are hard requirements. Its seller-assisted buying lets an administrator act as the customer, build a cart, and place orders. Its B2B functionality also includes company accounts, negotiated quotes, shared catalogs, requisition lists, purchase orders, and order history. Experience League Experience League Experience League

2. BigCommerce B2B Edition — particularly attractive if you want SaaS rather than a heavily managed/custom platform. B2B Edition includes corporate accounts, sales-rep masquerade, quoting, shared shopping lists, and an invoice/order portal. Its documentation specifically describes reps/sales staff working with B2B accounts and customers reordering from previous orders. BigCommerce BigCommerce

3. SparkLayer — worth considering if you already have a storefront and want to add a B2B layer. Its sales-rep portal lets reps switch between customer accounts, see customer-specific pricing and purchase history, build carts, and complete orders for buyers; it also has quote/negotiation workflows. SparkLayer B2B eCommerce

One important distinction: “shared cart” can mean two different things. If you mean multiple employees of the same business collaboratively building one cart, rather than simply shared shopping lists/requisition lists, I'd narrow the field considerably.

If you tell me whether you're looking for SaaS vs. self-hosted, and roughly how many sales reps/business customers you have, I can give you a tighter shortlist and compare shared-cart behavior, rep permissions, quoting, approvals, order history, ERP integration, and pricing.

For a distributor with many SKUs, complex pricing, repeat buyers, and buyers who want to place large orders quickly, you should generally look at B2B-first platforms, not a standard ecommerce stack. The best fit depends on how complex your catalog and operations are. Razoyo Shopify

Here are the platforms I’d shortlist:

Razoyo Shopify## My likely ranking for a distributor

1. BigCommerce B2B Edition — best overall for many distributors

I would start here for many SKU-heavy distributors because it combines:

• Customer-specific price lists
• Company accounts and buyer permissions
• Bulk ordering
• Reorder lists
• Purchase orders / payment terms
• ERP integrations
• SaaS hosting (less infrastructure management)

Its B2B tools specifically target manufacturers, wholesalers, and distributors. BigCommerce

2. Adobe Commerce — if your catalog logic is complicated

Choose this if you have things like:

• Hundreds of thousands of SKUs
• Multiple warehouses
• Complex customer contracts
• Regional catalogs
• Advanced promotions
• Custom product configurators
• Deep ERP/PIM requirements

Adobe is powerful, but it typically requires more technical ownership. Shopify BigCommerce

3. OroCommerce — if you operate more like a traditional distributor

Oro is built around B2B workflows:

• Multiple buyer roles
• Sales rep involvement
• Account-level pricing
• Quotes/RFQs
• Complex organizations

It is often considered when the ecommerce site is replacing sales-rep ordering workflows rather than simply adding online checkout. Razoyo

Features I would consider mandatory for your use case

For a distributor, I would not choose a platform unless it supports:

• Quick order by SKU

• Paste a list of SKUs + quantities
• CSV upload
• Barcode-based ordering if relevant
• Fast repeat purchasing

• "Buy again"
• Saved carts
• Customer-specific order templates
• B2B account controls

• Multiple buyers per company
• Approval workflows
• Buyer permissions
• Catalog complexity

• Customer-specific catalogs
• Tier pricing
• Contract pricing
• Product availability rules
• Back-office integration

• ERP (NetSuite, SAP, Epicor, Dynamics, Acumatica, etc.)
• Inventory sync
• Pricing sync
• Order export

Shopify BigCommerceA few questions would narrow this down significantly:

1. Roughly how many SKUs do you have (5k, 50k, 500k+)?
2. Do customers have different negotiated prices by account?
3. What ERP are you running?
4. Are buyers mostly reordering known SKUs, or browsing/discovering products?

Adobe Commerce is the strongest fit if security and complex B2B rules are priorities. Its B2B shared catalogs support account-specific product visibility and contract pricing natively. Experience League

For a simpler managed SaaS option, Shopify Plus is easier to operate and supports company-specific catalogs/pricing. Shopify Help Center Shopify Help Center

For IP-restricted access specifically, I’d put the restriction at the CDN/WAF layer (e.g., Cloudflare) rather than relying solely on the commerce platform.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) give each customer/account its own pricing, and (3) preserve/manage open quotes, there are several good options—but they differ quite a bit in how much is native vs. bolted on.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate

BigCommerce is unusually well suited to what you're describing.

Its B2B functionality includes company/account-specific pricing, customer groups, buyer permissions, catalogs, and a native quoting engine. Its price lists can customize pricing down to the individual SKU and can be assigned to specific wholesale accounts or customer groups. BigCommerce BigCommerce

Its quote system is particularly relevant: quotes can contain custom line-item prices, discounts, custom products, special shipping methods, and expiration dates, and buyers can take accepted quotes through checkout. BigCommerce

That's a much cleaner fit if you currently have something like:

Customer A → 1,200 products → their own price on each SKU → several quotes currently outstanding

rather than trying to recreate that structure with a collection of Shopify apps.

bigcommerce.com

2. Shopify B2B — easiest if you want a relatively painless migration

Shopify has gotten substantially better for wholesale.

Its B2B catalogs let you control which products a customer can see and what price they pay, with catalogs assignable to specific company locations. Shopify Help Center

Shopify also treats B2B quotes as draft orders, so sales reps can create a quote using the customer's specific pricing/payment terms and send the customer a checkout link. Shopify

The catch is open/customer-initiated quote management. If you need a sophisticated RFQ workflow—multiple revisions, negotiation, quote status, expiration, etc.—you'll likely add an app. There are now several options that integrate quotes with Shopify Draft Orders. Shopify App Store Shopify App Store

So I'd characterize Shopify as:

Best if catalog migration and ease of administration are more important than having deeply native B2B quoting.

shopify.com

3. Adobe Commerce — powerful, but probably more platform than you need

Adobe Commerce has native Shared Catalogs for company-specific pricing and native B2B Quotes for negotiated pricing. Experience League

It's a strong choice if your pricing model is extremely complicated—for example:

• thousands of customer-specific price lists
• different catalogs by customer/company
• quantity breaks
• account hierarchies
• sophisticated purchasing permissions
• ERP integration
• sales-rep-assisted quoting

But if the goal is "move our existing wholesale business online without turning this into a major IT project," I'd look at BigCommerce and Shopify first.

The important question: what does "open quotes" mean in your business?

This actually changes my recommendation quite a bit.

If you mean:

A. "Our salespeople create quotes for customers and sometimes the customer comes back months later and orders from that quote."

→ BigCommerce B2B is very compelling.

B. "Customers log in, build a large basket, request a quote, negotiate it with us, and eventually convert it to an order."

→ BigCommerce B2B or Shopify + a strong quote app.

C. "We have hundreds/thousands of existing quotes in our current system that need to be migrated and remain open."

→ This is a different problem. I'd pay much more attention to the migration/API capabilities and quote data model than the storefront features.

D. "Every customer has a negotiated price for individual SKUs, and we need to import those prices from our existing system."

→ BigCommerce becomes particularly interesting because of its native price-list structure. BigCommerce

If I were evaluating this for your situation

I'd probably do a proof-of-concept with BigCommerce B2B vs. Shopify B2B.

Give both vendors the same sample export:

• 500–2,000 products
• 10–20 customers
• customer-specific SKU pricing
• inventory quantities
• product images
• 5–10 open quotes
• quote line-item prices
• customer payment terms
• customer shipping addresses

Then ask them to demonstrate importing that data and having an existing customer log in and see exactly the catalog/prices they should see.

That's much more revealing than a generic platform demo.

If you tell me what your current wholesale platform/software is (even just the name) and roughly how many SKUs, customers, and open quotes you have, I can narrow this down to 2–3 platforms and specifically assess how hard the migration would be and whether the existing quotes can actually be carried over.

B. "Customers log in, build a large basket, request a quote, negotiate it with us, and eventually convert it to an order."

→ BigCommerce B2B or Shopify + a strong quote app.

C. "We have hundreds/thousands of existing quotes in our current system that need to be migrated and remain open."

→ This is a different problem. I'd pay much more attention to the migration/API capabilities and quote data model than the storefront features.

D. "Every customer has a negotiated price for individual SKUs, and we need to import those prices from our existing system."

→ BigCommerce becomes particularly interesting because of its native price-list structure.

If I were evaluating this for your situation

I'd probably do a proof-of-concept with BigCommerce B2B vs. Shopify B2B.

Give both vendors the same sample export:

Best if catalog migration and ease of administration are more important than having deeply native B2B quoting.

If your B2B ecommerce store is on Shopify, I’d recommend a Shopify-native B2B + dedicated credit/AR app rather than building this from scratch.

My recommendation: TermFlo

termflo.com is the closest match to your requirements because it covers the whole trade-account lifecycle:

• Trade-account onboarding: buyers apply through a wholesale registration form; you approve them and create a native Shopify B2B company.
• Credit limits: assign a limit to each company and enforce it at checkout, so customers can't simply place orders beyond their approved exposure. TermFlo
• Payment terms: supports customer-specific net terms such as Net 7–90.
• Accounts receivable: provides aging and outstanding-balance visibility.
• Automated invoice chasing: sends scheduled reminders before and after the due date.
• Statements: generates branded account statements.
• Existing customers: its Growth plan supports CSV importing. TermFlo
• Cost: currently $19/month for Growth, with a free tier for up to five wholesale customers. TermFlo

The architecture I'd use is:

Shopify B2B → TermFlo → accounting/ERP

Shopify handles the storefront, company accounts, catalogs, pricing and checkout; TermFlo handles the credit-control + AR layer; your accounting/ERP remains the financial system of record. Shopify explicitly supports integrations with ERP/accounting systems and synchronization of B2B customers, orders, payment terms and payment status. Shopify Help Center

Good alternatives

Dunly is worth considering if your main pain is accounts receivable rather than customer onboarding. It provides credit limits, over-limit alerts, AR aging, automatic reminders and PDF statements, with its Growth plan currently listed at $39/month. Dunly

dunly.app

B2B Credit & Receivables is a lower-cost option focused specifically on credit limits, AR aging and escalating reminders. It starts at $29/month, although it is a very new Shopify App Store listing and currently has no reviews, so I'd pilot it before making it your core AR system. Shopify App Store Shopify App Store

What I'd implement

For a typical wholesale operation, I'd configure:

1. Application → approval

• Company/legal name
• Tax/VAT ID
• Billing contacts
• Requested terms
• Requested credit limit
• Credit policy

• New customer: prepaid/COD
• After approval: Net 30
• Credit limit based on expected monthly purchases
• Automatic checkout restriction when exposure exceeds the limit
• Invoice automation

• 7 days before due: friendly reminder
• Due date: invoice reminder
• 7 days overdue: stronger reminder + statement
• 15–30 days overdue: escalation to AR team
• Serious delinquency: suspend net terms
• Dashboard

• Total outstanding AR
• Available credit by account
• Current / 1–30 / 31–60 / 60+ aging
• Over-limit accounts
• Upcoming invoices
• Overdue invoices

One important distinction: Shopify itself now provides B2B company accounts, payment terms and payment-due reminders, but native payment reminders are relatively basic; Shopify Flow can automate reminders, while a dedicated AR app gives you the credit-limit enforcement, aging, statements and more sophisticated dunning you're looking for. Shopify Help Center Shopify Help Center

Bottom line: I'd start with Shopify B2B + TermFlo if you're a small-to-mid-sized wholesale business. If you're already running an ERP such as NetSuite, Acumatica, or Microsoft Dynamics and have substantial AR complexity, I'd instead make the ERP the credit/AR authority and integrate Shopify into it.

dunly.app

B2B Credit & Receivables is a lower-cost option focused specifically on credit limits, AR aging and escalating reminders. It starts at $29/month, although it is a very new Shopify App Store listing and currently has no reviews, so I'd pilot it before making it your core AR system.

What I'd implement

For a typical wholesale operation, I'd configure:

Yes. If you mean B2B ecommerce platforms that can let enterprise buyers launch your catalog from their procurement system—typically SAP Ariba, Coupa, JAGGAER, Oracle Procurement, SAP SRM/S/4HANA, etc.—there are several good options.

The important distinction is that PunchOut is usually an integration layer rather than a native ecommerce feature. cXML is common in North American enterprise procurement; OCI is particularly common in SAP environments. SAP Help Portal Celeste

Strong options

1. SAP Commerce Cloud — strongest native enterprise option

SAP Commerce has an actual PunchOut extension. SAP's documentation says its b2bpunchout extension processes cXML requests and supports the PunchOut session, while the associated addon supports SAP Ariba functionality including shopping, Edit/Inspect and purchase-order receipt. SAP Help Portal

This is particularly attractive if your buyers are heavily invested in SAP Ariba/SAP procurement.

2. OroCommerce — very strong B2B choice

OroCommerce has a PunchOut connector from Vurbis that supports:

• cXML
• OCI
• EDI
• UBL
• xCBL
• carts
• purchase orders
• ASNs
• invoices
• ERP integration

The connector is specifically designed to work with an existing OroCommerce store. OroCommerce Extensions

For a company building a sophisticated B2B ecommerce + procurement integration, I'd put OroCommerce fairly high on the shortlist.

3. Adobe Commerce / Magento

Adobe Commerce can support PunchOut through third-party connectors rather than relying on the core platform.

For example, PunchCommerce provides connectors for Magento 2 and supports both OCI 4/5 and cXML, including SAP Ariba and Coupa. Punch Commerce

This can be a good choice when you need a highly customizable ecommerce platform and have an integration team.

4. Shopify

Shopify doesn't natively provide PunchOut, but there are apps/services that add it.

For example, ProcureSync currently advertises support for PunchOut, OCI and cXML, connecting Shopify stores with Coupa, SAP Ariba, JAGGAER, Oracle Procurement and Workday Procurement. Shopify App Store

There are also gateway-style services that can sit in front of an existing Shopify store rather than requiring a replatform. GetPunchout

So Shopify is viable if your requirement is:

"We already use Shopify and one or more enterprise customers are demanding PunchOut."

I wouldn't choose Shopify because of PunchOut, though.

5. Shopware / Spryker / other B2B platforms

PunchCommerce is particularly interesting if you're evaluating European-oriented B2B ecommerce. It provides ready-made integrations for Shopware, Magento, JTL, Spryker, Vendure and Medusa, and connectors/API integration for Shopify, WooCommerce, commercetools and custom stores. It supports OCI 4.0/5.0 and cXML. Punch Commerce Punch Commerce

There's another architecture worth considering

If you're selecting an ecommerce platform specifically because your customers require PunchOut, I would seriously consider separating the two layers:

Buyer procurement system

→ SAP Ariba / Coupa / JAGGAER / Oracle / GEP / etc.

PunchOut gateway

→ cXML / OCI

Ecommerce platform

→ Shopify / Magento / Oro / Shopware / custom

ERP / OMS

→ SAP / NetSuite / Dynamics / etc.

That way, you're not tying your ecommerce platform to every procurement protocol.

Services such as PunchCommerce, GetPunchout and similar gateways are designed around exactly this model. GetPunchout, for example, advertises cXML + OCI and connections to 300+ procurement systems, while PunchCommerce describes itself as a gateway between the shop and procurement systems. GetPunchout Punch Commerce

My shortlist

If I were evaluating platforms for an enterprise B2B business, I'd start with:

1. SAP Commerce Cloud — best if SAP/Ariba is strategically important and you want deep enterprise integration.
2. OroCommerce — excellent B2B-native architecture with PunchOut available through a dedicated connector.
3. Adobe Commerce — strong if customization and complex catalog/commerce requirements matter.
4. Shopware — particularly compelling for European B2B/procurement environments.
5. Shopify — best when ease of ecommerce is the priority and you're comfortable adding a PunchOut app/gateway.
6. Custom/composable (e.g. commercetools) — best when you have engineering resources and want procurement integration as a separate service.

One important caveat: don't ask only whether a platform "supports cXML." Ask whether it supports the specific procurement flows your buyers require. PunchOut catalog, cXML Purchase Order, Order Confirmation, ASN and Invoice are separate capabilities. cXML itself can cover multiple transaction types. GetPunchout Celeste

If you tell me your current ecommerce platform (or what you're considering), ERP, and which buyer procurement systems you need to support (e.g. Coupa + Ariba + JAGGAER), I can narrow this down to the 3 best architectures and the likely integration cost/complexity of each.

This can be a good choice when you need a highly customizable ecommerce platform and have an integration team.

4. Shopify

Shopify doesn't natively provide PunchOut, but there are apps/services that add it.

For example, ProcureSync currently advertises support for PunchOut, OCI and cXML, connecting Shopify stores with Coupa, SAP Ariba, JAGGAER, Oracle Procurement and Workday Procurement. Shopify App Store

There are also gateway-style services that can sit in front of an existing Shopify store rather than requiring a replatform. GetPunchout

So Shopify is viable if your requirement is:

"We already use Shopify and one or more enterprise customers are demanding PunchOut."

I wouldn't choose Shopify because of PunchOut, though.

5. Shopware / Spryker / other B2B platforms

PunchCommerce is particularly interesting if you're evaluating European-oriented B2B ecommerce. It provides ready-made integrations for Shopware, Magento, JTL, Spryker, Vendure and Medusa, and connectors/API integration for Shopify, WooCommerce, commercetools and custom stores. It supports OCI 4.0/5.0 and cXML. Punch Commerce Punch Commerce

There's another architecture worth considering

If you're selecting an ecommerce platform specifically because your customers require PunchOut, I would seriously consider separating the two layers:

Buyer procurement system

→ SAP Ariba / Coupa / JAGGAER / Oracle / GEP / etc.

PunchOut gateway

→ cXML / OCI

Ecommerce platform

→ Shopify / Magento / Oro / Shopware / custom

ERP / OMS

→ SAP / NetSuite / Dynamics / etc.

That way, you're not tying your ecommerce platform to every procurement protocol.

Services such as PunchCommerce, GetPunchout and similar gateways are designed around exactly this model. GetPunchout, for example, advertises cXML + OCI and connections to 300+ procurement systems, while PunchCommerce describes itself as a gateway between the shop and procurement systems.

My shortlist

If I were evaluating platforms for an enterprise B2B business, I'd start with:

If you mean a B2B commerce platform for selling to enterprise customers, I’d shortlist Shopify and BigCommerce, with Shopify probably the best fit for a startup trying to keep initial costs down.

My pick: Shopify

Shopify has substantially expanded its native B2B functionality. As of 2026, B2B features are available on Basic, Grow, Advanced, and Plus, with no separate B2B fee. You get company accounts, multiple company locations, buyer permissions, custom catalogs/pricing, volume pricing, payment terms, POs, reordering, and customer-specific experiences. Shopify Help Center Shopify Help Center

That makes it unusually attractive for a startup: you don't have to start with Shopify Plus just to test enterprise/wholesale demand. Plus becomes relevant when you need things like unlimited catalogs, company-specific catalogs, advanced payment workflows, or deeper enterprise customization. Shopify Help Center Shopify

help.shopify.com

Strong alternative: BigCommerce

BigCommerce is worth considering if your B2B requirements are more complex from day one. It has a strong API/headless architecture and B2B capabilities, while its regular plans currently start at $29/month when billed annually; higher-volume/enterprise offerings move into custom pricing. BigCommerce Shopify

bigcommerce.com

How I'd choose

I wouldn't start with Adobe Commerce, Salesforce Commerce Cloud, SAP, or commercetools unless your requirements already justify a substantial implementation project. They can be excellent, but you're likely buying complexity before you've validated the sales motion.

For a startup selling to enterprises, my default recommendation would be: start with Shopify Advanced, prove the enterprise channel, and move to Plus only when its additional B2B controls actually become constraints. Shopify itself says its B2B platform is designed to get companies from zero to orders quickly rather than requiring a months-long implementation. Shopify

If you tell me what you're selling (physical products, SaaS, services, marketplace, etc.) and roughly how enterprise buyers need to purchase (POs, quotes, approvals, Net-30, multiple users, negotiated pricing), I can narrow this to 2–3 platforms and compare the actual costs.

If you mean wholesale/B2B ecommerce, you want a customer-specific catalog/assortment system rather than just a recommendation engine.

For example, on Shopify, B2B Catalogs let you:

• Show different products to different wholesale customers.
• Set customer- or customer-group-specific pricing.
• Create regional, tiered, or account-specific assortments.
• Apply volume pricing and quantity rules.
• Assign catalogs to specific company locations for highly personalized wholesale experiences. Shopify Help Center Shopify Help Center

What I'd use

If you're already on Shopify: start with Shopify B2B Catalogs + Markets. For example:

Restaurant A → food-service catalog + negotiated prices
Boutique B → fashion catalog + wholesale tier-2 pricing
Distributor C → full catalog + volume pricing
VIP customer D → curated assortment + individually negotiated prices

On Shopify Plus, catalogs can be assigned directly to individual company locations, which is particularly useful when every wholesale account has different products/pricing. Shopify Help Center Shopify Help Center

help.shopify.com

If you mean "targeted product visibility" more broadly—e.g., dynamically deciding which products to promote first based on purchase history, industry, customer segment, or predicted demand—then I'd pair the catalog system with a B2B personalization/recommendation layer. Catalogs control what a customer is allowed to see/buy; personalization controls what you emphasize to them.

If you tell me what platform you're using (Shopify, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, custom, etc.), I can recommend the specific tool/architecture I'd use.

Recommendation: Adobe Commerce

For multi-country B2B sales with complex catalogs, currencies, and tax rules, I’d shortlist Adobe Commerce first.

It fits particularly well if you need:

• Localized catalogs: separate websites/stores/store views can have different products, categories, languages, domains, and content. Experience League Experience League
• Multi-currency: currencies can be configured by store view, with base currency scoped at the website level—useful when different countries need different commercial pricing. Experience League Experience League
• B2B-specific catalogs and pricing: Adobe Commerce B2B supports company-specific shared catalogs and custom pricing, plus quotes, quick ordering, and requisition lists. Experience League
• Tax flexibility: tax rules can combine product class, customer class, tax rate, and geographic region; Adobe also supports country-specific tax configurations and cross-border pricing scenarios. Experience League Experience League
• Different prices by country: catalog pricing can be scoped at the website level, allowing the same SKU to have different prices across regional sites. Experience League

experienceleague.adobe.com

How I'd compare the shortlist

Shopify Plus is the strongest alternative if you prioritize operational simplicity. Its Markets functionality can combine B2B customers with market-specific currencies, taxes/duties, discounts, pricing, product availability, and catalogs. help.shopify.com shopify.com

My rule of thumb: Adobe Commerce if country-specific B2B pricing/catalog logic is core to the business; Shopify Plus if speed and lower operational complexity matter more. If you tell me your approximate number of countries, SKUs, ERP (SAP/NetSuite/Dynamics/etc.), and whether pricing is customer-specific, I can narrow this to a specific platform/architecture.