Neutral mentions of BigCommerce

For a small manufacturer selling to retailers, I’d focus less on a typical “online store builder” and more on a B2B commerce platform that supports:

• retailer accounts (login-only pricing/catalogs)
• RFQ / “request a quote” workflows
• sales rep approval
• purchase orders
• Net 30/60 terms
• customer-specific pricing
• reorder workflows
• accounting/ERP integration

Good options:

My shortlist for a small manufacturer

1. Best overall starting point: BigCommerce B2B

• Good if you want a real ecommerce storefront plus wholesale functionality.
• Better long-term fit than patching a consumer store with many plugins.

2. Best simple wholesale portal: B2B Wave

• Good if retailers mostly reorder existing SKUs and you need fewer “shopping cart” features.
• Quote requests and retailer self-service are core features. www.b2bwave.com

3. Best if your sales process is quote-heavy: Zoey

• Good when retailers email/call today and you want to move them into a portal without losing sales-team involvement. www.zoey.com

I’d avoid (for your use case)

A basic WooCommerce store with a pile of wholesale plugins unless you already have a developer. Net terms, credit limits, quote approval, and customer-specific pricing tend to become fragile when spread across many add-ons. blog.wcart.io

A few questions would change the recommendation:

1. Roughly how many retailer accounts do you have (50, 500, 5,000+)?
2. Do retailers already have negotiated pricing by account?
3. Do you need to integrate with QuickBooks, NetSuite, Sage, Epicor, or another ERP?
4. Are quotes usually simple (quantity discounts) or complex (custom products/configurations)?

Yes. The type of tool you’re looking for is usually called a B2B commerce platform, wholesale ordering portal, or B2B customer portal. These platforms are designed around business buying relationships rather than consumer checkout flows.

Common capabilities include:

• Customer-specific catalogs — show different products/SKUs to different customers, distributors, dealers, or regions. BlueCart Virto Commerce
• Account-specific pricing — negotiated price lists, contract pricing, customer tiers, and volume discounts. Virto Commerce OrderEase
• Minimum order quantities (MOQs) — enforce minimums, case packs, order multiples, and quantity rules at checkout. Buyience Zoey
• Account hierarchies — parent companies with branches, multiple buyers, roles/permissions, approvals, and shared account visibility. Kenodo Shero Commerce
• B2B workflows — purchase orders, quotes, approval chains, credit limits, payment terms, and ERP integrations. Kenodo CommerceUnit

Examples of platforms in this category:

• Adobe Commerce — often used for complex enterprise catalogs, pricing rules, and account structures.
• BigCommerce — supports wholesale and B2B selling scenarios.
• Shopify Plus — has B2B features such as company accounts, catalogs, and buyer permissions (some advanced capabilities depend on plan). Shero Commerce
• Virto Commerce — focuses heavily on customer-specific catalogs, pricing, and workflows. Virto Commerce
• BlueCart — built around wholesale ordering with account-specific catalogs and pricing. BlueCart
• OrderEase — focused on wholesale ordering, customer-specific products/pricing, minimums, and ERP-connected workflows. OrderEase

The best fit depends on your operating model:

• Manufacturer with dealers/distributors: prioritize account hierarchies, contract pricing, ERP integration, and territory rules.
• Wholesale distributor: prioritize fast reordering, case packs, MOQs, customer catalogs, and inventory visibility.
• Complex enterprise procurement: prioritize approvals, punchout, credit controls, and multi-location accounts.

If you share your industry, number of SKUs, ERP (if any), and whether buyers are distributors, dealers, or direct corporate customers, I can narrow this down.

Yes. For those three requirements—volume discounts, PunchOut catalogs, and PO number capture—I’d shortlist these:

My first choice: BigCommerce B2B Edition

BigCommerce is probably the best balance if you want enterprise B2B functionality without building a large amount of it yourself.

It supports SKU-level bulk pricing, customer-specific price lists, and PO payments. For PunchOut, BigCommerce supports integration through partners such as PunchOut2Go/TradeCentric rather than treating PunchOut as a completely native capability. www.bigcommerce.com

BigCommerce also specifically documents PunchOut workflows where buyers shop through systems such as Coupa or SAP Ariba, return the cart to procurement, and ultimately generate a PO. www.bigcommerce.com

BigCommerce B2B platform

Best if you need highly customized enterprise pricing: Adobe Commerce

Adobe Commerce B2B has strong native support for company accounts, shared catalogs, customer-specific pricing, negotiated quotes, and PO approval workflows. www.bigcommerce.comexperienceleague.adobe.comcommercemarketplace.adobe.comhelp.salesforce.com

PunchOut is typically handled through an extension/integration. There are current Adobe Commerce marketplace integrations supporting cXML/OCI and procurement systems such as SAP Ariba, Coupa, Jaggaer, and Oracle. commercemarketplace.adobe.com

Adobe Commerce B2B documentation

Salesforce is compelling if you're already a Salesforce shop

Salesforce B2B Commerce supports contract pricing and volume-based adjustments—for example, applying different discounts based on quantity tiers. help.salesforce.com

Its bigger advantage is if your customer/account, sales, quoting, CRM, and commerce processes already live in Salesforce. PunchOut is more likely to involve an integration layer rather than being a simple native checkbox.

Salesforce B2B Commerce

commercetools: powerful, but I'd choose it for a more composable architecture

commercetools actually has a native purchaseOrderNumber concept, and its B2B model can handle buyer-specific catalogs/pricing and approval flows. docs.commercetools.commarketplace.commercetools.com

The catch is PunchOut: commercetools explicitly says it doesn't ship a PunchOut connector. You'd generally use middleware such as TradeCentric. docs.commercetools.commarketplace.commercetools.com

commercetools B2B documentation

What I'd pick

If your requirements are essentially:

“Enterprise customers need tiered/volume pricing → shop through Coupa/Ariba/etc. → PunchOut to our store → return cart → PO comes back with a PO number.”

I'd rank them:

1. BigCommerce B2B Edition — best balance of native B2B functionality + relatively straightforward PunchOut integration
2. Adobe Commerce — best for complex pricing/catalog/account rules and deep customization
3. Salesforce B2B Commerce — strongest if Salesforce is already your enterprise backbone
4. commercetools — strongest if you deliberately want a composable/headless architecture

One important distinction: “PO support” and “PO number capture” aren't necessarily the same thing. I'd make the vendor demonstrate the exact end-to-end flow in a proof of concept: PunchOut → cart return → buyer approval → cXML PO → PO number stored against the ecommerce order → ERP order creation. That will expose integration gaps that a feature checklist won't.

If you tell me your approximate annual GMV/order volume, ERP (SAP/NetSuite/Dynamics/etc.), and procurement systems your customers use (Coupa, Ariba, Jaggaer, etc.), I can narrow this to the best 2–3 architectures and explain the likely implementation effort.

For a wholesaler that needs customizable quote-to-order flows plus approvals, I’d shortlist BigCommerce B2B Edition, OroCommerce, and Salesforce B2B Commerce/CPQ. The best choice depends on how complex your approval logic is.

My pick: BigCommerce B2B Edition

For a typical wholesaler, bigcommerce.com is probably the strongest hosted starting point.

It has native support for company hierarchies, buyer roles, customer-specific pricing, quotes, and approval processes. Its quote APIs also allow you to customize line-item pricing, discounts, products, shipping, expiration dates, and the subsequent checkout process. BigCommerce BigCommerce

That makes a flow such as:

Buyer creates RFQ → salesperson modifies pricing → manager approves discount → quote sent to buyer → buyer accepts → checkout/order → ERP

quite natural.

When I'd choose OroCommerce instead

OroCommerce is particularly compelling if your approval process is more complicated than a simple manager approval—for example:

Sales rep → regional manager → pricing team → finance → credit approval → customer

Oro has explicit quote workflows with approval states and role-based quote approval. It is designed around complex B2B organizations, pricing, accounts, and sales processes rather than adapting a primarily consumer-commerce platform. Oro Documentation Oro Documentation

The tradeoff is that Oro generally requires a more substantial implementation than BigCommerce.

When Salesforce wins

If your wholesalers already run their sales operation in Salesforce, salesforce.com becomes very attractive. Salesforce CPQ supports conditional, multi-step approval chains based on things such as discounts, users, permissions, and approval sequences. Salesforce

I'd favor this for complex sales-assisted quoting rather than a straightforward wholesale ecommerce portal.

What about Shopify Plus?

shopify.com has become much more capable for wholesale: company accounts, buyer permissions, customer-specific catalogs/pricing, sales-rep permissions, and a "checkout to draft" workflow are available. Shopify

I'd choose it when B2B is one channel alongside a significant DTC business. If quote/approval logic is the core of your wholesale operation, I'd lean BigCommerce or Oro instead.

Bottom line:

• Best overall hosted wholesale platform: BigCommerce B2B Edition
• Best for deeply customized B2B workflows: OroCommerce
• Best for enterprise CPQ/approval complexity: Salesforce
• Best B2B + DTC combination: Shopify Plus

If you tell me roughly your approval rules, ERP (e.g. NetSuite/SAP/Dynamics), number of SKUs, and whether buyers or sales reps initiate most quotes, I can narrow this to one platform and map the exact quote-to-order workflow.

For a typical wholesaler, bigcommerce.com is probably the strongest hosted starting point.

It has native support for company hierarchies, buyer roles, customer-specific pricing, quotes, and approval processes. Its quote APIs also allow you to customize line-item pricing, discounts, products, shipping, expiration dates, and the subsequent checkout process. BigCommerce BigCommerce

That makes a flow such as:

Buyer creates RFQ → salesperson modifies pricing → manager approves discount → quote sent to buyer → buyer accepts → checkout/order → ERP

quite natural.

When I'd choose OroCommerce instead

OroCommerce is particularly compelling if your approval process is more complicated than a simple manager approval—for example:

Sales rep → regional manager → pricing team → finance → credit approval → customer

Oro has explicit quote workflows with approval states and role-based quote approval. It is designed around complex B2B organizations, pricing, accounts, and sales processes rather than adapting a primarily consumer-commerce platform. Oro Documentation Oro Documentation

The tradeoff is that Oro generally requires a more substantial implementation than BigCommerce.

When Salesforce wins

If your wholesalers already run their sales operation in Salesforce, salesforce.com becomes very attractive. Salesforce CPQ supports conditional, multi-step approval chains based on things such as discounts, users, permissions, and approval sequences. salesforce.com

I'd favor this for complex sales-assisted quoting rather than a straightforward wholesale ecommerce portal.

What about Shopify Plus?

Software that supports salesperson-assisted ordering + shared carts + quotes + order history for business accounts is typically found in B2B commerce platforms rather than standard ecommerce systems. Good options include:

Best fits by scenario

• Wholesale/distribution with field sales reps: WizCommerce, OroCommerce, Adobe Commerce
• Complex enterprise accounts with buyer permissions: Adobe Commerce, OroCommerce, Salesforce Commerce Cloud
• Existing Shopify stores wanting rep-assisted selling: Shopify Plus plus B2B extensions/configuration
• Manufacturers/distributors needing ERP-connected ordering: Core dna, Adobe Commerce, OroCommerce

Key features to verify during evaluation:

• “Order on behalf of customer” / impersonation for reps
• Shared company carts or carts visible to multiple buyers
• Approval workflows (buyer → manager → procurement)
• Quote negotiation and quote-to-order conversion
• Account-level pricing and contracts
• Rep activity tracking (who created/modified an order)
• ERP sync (NetSuite, SAP, Microsoft Dynamics, etc.)

For a distributor or manufacturer with a dedicated sales team, I’d usually shortlist OroCommerce, Adobe Commerce B2B, WizCommerce, and Core dna first. Adobe Business Core dna Wiz Commerce

For a B2B ecommerce business, I’d shortlist three approaches, depending on whether you want to own the credit relationship or outsource the risk.

My recommendation

Start with Resolve if you’re scaling and want a fairly complete solution rather than stitching together credit checks + invoicing + collections.

resolvepay.com offers an end-to-end B2B net-terms workflow: credit underwriting, automated invoicing, collections, reconciliation, and integrations with ecommerce/ERP systems including Shopify, BigCommerce, Magento, WooCommerce, QuickBooks, and Oracle. ResolvePay

That makes it particularly attractive if your workflow is:

B2B customer applies → credit approved → credit limit assigned → customer orders → invoice generated → reminders sent → payment reconciled → limit restored.

Other good fits

• Balance — best if you want to offer Net 30/60/90 while outsourcing credit risk and AR complexity. It handles credit applications, invoicing, payments, collections, and reconciliation, and can pay the merchant upfront. Balance
• Net Terms by LIETL Solutions — interesting for a Shopify-centric SMB/mid-market operation that wants to retain its own receivables. It specifically provides customer credit limits, checkout enforcement, automated invoices, email/SMS/WhatsApp reminders, aging reports, credit scoring, and accounting integrations. Net Terms
• Esker — stronger choice if you're a larger organization with sophisticated credit-control processes and an ERP such as SAP, Oracle, or Microsoft Dynamics. It supports credit limits, blocked-order workflows, credit decisioning, risk monitoring, and collections automation. Esker
• Billtrust — worth evaluating for larger AR organizations; G2 currently lists it among its leading enterprise credit/collections products, with particular emphasis on B2B invoicing, payments, automation, and reporting. G2

What I would implement

Regardless of vendor, I'd require these capabilities:

The key architectural decision is whether you want to carry the credit risk yourself.

If you do, I'd lean toward Net Terms or an enterprise credit/AR platform such as Esker. If you want to offer generous terms without taking on as much bad-debt/cash-flow risk, Resolve or Balance are more compelling. Capital One Trade Credit is another enterprise-scale option that combines underwriting, invoicing, collections, cash application, and risk protection. Capital One

If you tell me your ecommerce platform (Shopify, BigCommerce, WooCommerce, Magento, custom), approximate annual B2B revenue, and whether you want to retain or outsource credit risk, I can narrow this to 2–3 options and compare pricing/integration/credit-limit/reminder capabilities.

For a B2B ecommerce business, I’d recommend using a dedicated B2B credit/AR layer rather than trying to manage trade accounts in the ecommerce platform alone.

My shortlist

What I'd choose

If you're on Shopify: I'd start by evaluating TradeLiq vs. Net Terms Tracker. TradeLiq is broader—it combines quotes, invoicing, credit management, payments and a customer portal—while Net Terms Tracker is more focused on enforcing Net 15/30/60 limits and automating invoice follow-up. TradeLiq Net Terms Tracker

If you're on multiple ecommerce platforms or have a substantial AR operation: Resolve is the stronger strategic choice. It combines B2B net terms, credit intelligence and AR automation and integrates with ecommerce and ERP/accounting systems. ResolvePay

If you're a smaller Shopify wholesaler: Dunly looks particularly simple: it provides a receivables ledger, aging, per-customer credit limits, over-limit alerts, account statements and scheduled pre/post-due reminders. Its current Growth plan is listed at $39/month. Dunly

The workflow I'd implement

The important thing is to make the system enforce the entire lifecycle:

1. Trade-account application → collect company details and credit information.
2. Approval → assign Net-15/30/60 terms and a credit limit.
3. Checkout enforcement → calculate open AR + new order against available credit and block/hold orders that exceed the limit.
4. Invoice generation → automatically create the invoice when the order ships or according to your accounting rules.
5. Automated reminders → e.g. 7 days before due, on due date, 3/7/14 days overdue.
6. Overdue controls → automatically suspend additional purchases on credit after a defined threshold.
7. Payment synchronization → payments update the customer's available credit immediately.
8. ERP/accounting sync → keep the ERP/accounting system as the financial source of truth.

That checkout enforcement piece is especially important. Several solutions can display credit balances, but you want the system to actually prevent a buyer from accumulating additional exposure once their limit is reached. For example, Net Terms Tracker and Trade Credit explicitly support checkout blocking based on available credit. Net Terms Tracker Shopify App Store

If you tell me which ecommerce platform you use (Shopify, BigCommerce, WooCommerce, Magento, custom) and roughly how many trade accounts/invoices you manage, I can narrow this to the best 2–3 options and compare pricing, integrations, credit underwriting, reminders, and ERP/accounting sync.

If you're on multiple ecommerce platforms or have a substantial AR operation: Resolve is the stronger strategic choice. It combines B2B net terms, credit intelligence and AR automation and integrates with ecommerce and ERP/accounting systems. resolvepay.com

If you're a smaller Shopify wholesaler: Dunly looks particularly simple: it provides a receivables ledger, aging, per-customer credit limits, over-limit alerts, account statements and scheduled pre/post-due reminders. Its current Growth plan is listed at $39/month.

The workflow I'd implement

Many B2B ecommerce platforms can support PunchOut, cXML, or OCI integration, either natively or through middleware/connectors. The right choice depends on whether you are a supplier selling to enterprise buyers (SAP Ariba, Coupa, Oracle, Jaggaer, Workday, etc.) or a buyer building a procurement marketplace.

Here are the main options:

Common procurement systems supported

Most PunchOut solutions target these buyer procurement platforms:

• SAP Ariba
• Coupa Software
• Oracle Procurement Cloud
• JAGGAER
• Workday
• SAP Supplier Relationship Management

Typical workflows include:

1. Buyer starts shopping from their procurement system.
2. Procurement system sends a PunchOut request to the supplier ecommerce site.
3. Buyer shops the supplier catalog.
4. Cart returns to procurement as a requisition.
5. Buyer approves internally.
6. Purchase order is sent back via cXML/EDI/API.
7. Supplier sends confirmations, shipping notices, and invoices. GetPunchout

PunchOut middleware providers (often used instead of rebuilding ecommerce)

If your ecommerce platform does not have native support, these providers add the capability:

• punchoutcentral.com — cXML/OCI PunchOut connectivity, with integrations focused on ecommerce suppliers. PunchOut Central
• getpunchout.com — hosted PunchOut service supporting cXML and OCI connections to many procurement systems. GetPunchout
• ecommercepunchout.com — specializes in cXML/OCI PunchOut implementations. Ecommerce Punchout
• punchoutrocket.com — API middleware approach for custom ecommerce systems. Punchout Rocket

What enterprise buyers usually expect

For a supplier ecommerce site, look for support for:

• ✅ cXML PunchOutSetupRequest
• ✅ cXML PunchOutOrderMessage
• ✅ OCI RoundTrip (especially SAP buyers)
• ✅ Purchase order receiving
• ✅ Order confirmation
• ✅ ASN/shipping notice
• ✅ cXML invoicing
• ✅ Buyer-specific catalogs and contract pricing
• ✅ Multiple buyer connections

For most suppliers today, a practical architecture is:

Shopify / Adobe Commerce / BigCommerce / Custom Store → PunchOut Middleware → SAP Ariba / Coupa / Oracle / Jaggaer

rather than building every procurement integration directly. PunchOut Central GetPunchout

If you are selecting a platform for a supplier storefront, the shortlist is usually Shopify + PunchOut connector, Adobe Commerce + PunchOut module, SAP Commerce Cloud, or Oracle Commerce depending on enterprise complexity.

For a startup selling to enterprises, I’d usually avoid jumping straight to heavyweight enterprise commerce platforms. The sweet spot is a platform with enterprise-grade B2B workflows (accounts, pricing, approvals, integrations) but a low implementation burden. Shopify

A few strong options:

My default shortlist for an early enterprise-selling startup:

1. BigCommerce — best if your business is primarily B2B and you need buyer accounts, negotiated pricing, and larger catalogs.
2. Shopify (with B2B features) — best if speed, simplicity, and keeping upfront costs low matter most.
3. WooCommerce — best if you have strong developers and want maximum control.

Before choosing, I’d check whether your enterprise buyers need:

• Customer-specific pricing or contracts
• Purchase orders and invoicing terms
• Multiple users per customer account (procurement teams)
• Approval workflows
• ERP/CRM integration (NetSuite, SAP, Salesforce, etc.)
• RFQs/quotes instead of normal checkout

If you’re a seed/Series A startup, I’d generally start with Shopify or BigCommerce and only move toward Adobe/Salesforce-style platforms when your enterprise sales volume justifies the complexity. elogic.co

If you share your rough stage (pre-revenue, <$1M ARR, $1–10M ARR, etc.) and whether you sell software, hardware, wholesale products, or services, I can narrow this down.

For personalized catalog experiences and targeted product visibility for different wholesale customers, you typically want a B2B commerce platform with customer-specific catalogs, segmentation, and personalization features. The right choice depends on your sales model, ERP, and scale.

Key capabilities to look for

• Customer-specific catalogs

• Show different products, collections, pricing, and availability by wholesale account.
• Support “catalogs by customer,” “catalogs by segment,” or “buyer groups.”
• B2B pricing and contract rules

• Custom price lists
• Volume discounts
• Customer-specific promotions
• Negotiated terms
• Account segmentation

• Group buyers by industry, region, tier, order history, or purchasing behavior.
• Surface relevant products to each segment.
• Personalized merchandising

• Recommend products based on past purchases.
• Highlight seasonal or strategic products for specific accounts.
• Prioritize products you want certain buyers to see.
• Sales rep collaboration

• Allow reps to manage accounts, recommend products, and view customer activity.
• ERP/CRM integration

• Sync inventory, pricing, customer data, and order history.

Platforms commonly used for this

• business.adobe.com

Strong for complex B2B catalogs, customer-specific pricing, and enterprise personalization.

• shopify.com

Good for brands that want a simpler B2B storefront with company accounts, catalogs, and pricing controls.

• bigcommerce.com

Designed for wholesale workflows with customer groups, shared catalogs, and account management.

• salesforce.com

A fit when CRM-driven personalization and enterprise sales workflows are important.

• oroinc.com

Built specifically around B2B commerce, complex account structures, and buyer-specific catalogs.

A typical architecture

For a mature wholesale business, a common setup is:

ERP (inventory + pricing) → B2B commerce platform (catalog rules + ordering) → CRM/CDP (customer insights) → personalization engine (recommendations + targeting)

Examples:

• ERP: SAP, NetSuite, Microsoft Dynamics
• CRM: Salesforce, HubSpot
• Commerce: Adobe Commerce, Shopify Plus, BigCommerce, OroCommerce
• Personalization: Dynamic Yield, Bloomreach, Nosto, Algolia Recommend

Choosing based on your situation

• Hundreds of wholesale accounts with unique catalogs/pricing: OroCommerce, Adobe Commerce, Salesforce B2B Commerce
• A brand moving from DTC into wholesale: Shopify Plus or BigCommerce
• Complex enterprise sales channels and CRM-driven selling: Salesforce or Adobe Commerce
• Need heavy customization and multiple buyer roles: OroCommerce or Adobe Commerce

If you share your approximate number of wholesale customers, product count, ERP/CRM systems, and whether customers log in to buy online or only view catalogs, I can narrow this down.