Answers that do not mention BigCommerce
5 of 36 answers this week do not mention BigCommerce. Topic: B2B ecommerce. Week of 24th to 30th Aug 2026.
"is there a tool that supports customer-specific catalogs, minimum order quantities and account hierarchies for business buyers"
Yes. If you mean B2B/wholesale commerce software that can model real business-buyer relationships—not just a standard ecommerce store—there are several options.
| Platform | Customer-specific catalogs | MOQs / order rules | Account hierarchies | Best fit |
|---|---|---|---|---|
| SAP Commerce Cloud | ✅ | ✅/configurable | ✅ Strong | Large enterprise / ERP-heavy |
| Virto Commerce | ✅ | ✅/configurable | ✅ | Complex B2B distributors |
| BlueCart | ✅ | ✅ | Some account/subaccount support | Wholesale distributors |
| Uphance | ✅ | ✅ | Account-level | Apparel/wholesale |
| TrueCommerce | ✅ | Configurable | ✅/account-based | Manufacturers/distributors |
A particularly close match to your requirements is Virto Commerce: it supports virtual catalogs scoped to an account/role/contract, account-specific price lists, and B2B workflows such as purchasing approvals and delegated buying. virtocommerce.com
If account hierarchy is the critical requirement—e.g.:
Parent Company → Divisions → Locations → Buyers, with different catalogs, prices, spending limits and approval rights
then SAP Commerce Cloud is particularly strong. Its B2B organization model uses hierarchical units, with customers, permissions, budgets and cost centers attached to those units. help.sap.com It also supports linking catalogs/pricing to specific B2B units. help.sap.com
If you tell me what you're selling and roughly how your customer hierarchy works, I can narrow this down to the 3 best platforms and compare their catalog, MOQ, pricing, hierarchy, ERP integration, and approximate cost.
Behind this answer: 3 searches, 30 results retrieved
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.uphance.com/b2b-ordering-portal/?utm_source=chatgpt.com | not cited |
| 2 | https://kenodo.com/industries/ecommerce/b2b-wholesale-portals?utm_source=chatgpt.com | not cited |
| 3 | https://www.bluecart.com/b2b-ecommerce?utm_source=chatgpt.com | not cited |
| 4 | https://buyience.com/b2b-storefront?utm_source=chatgpt.com | not cited |
| 5 | https://woocommerce.com/products/b2b-ecommerce-for-woocommerce/?utm_source=chatgpt.com | not cited |
| 6 | https://wizcommerce.com/product/b2b-order-management-software/?utm_source=chatgpt.com | not cited |
| 7 | https://www.truecommerce.com/products/b2b-ecommerce-platform/?utm_source=chatgpt.com | not cited |
| 8 | https://sherocommerce.com/pages/shopify-b2b-buyer-portal?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
"recommend a store builder that handles registration approval, net 30 invoicing and sales rep commissions for B2B sales"
Yes. For those requirements, I’d look at B2B-first commerce platforms rather than a generic Shopify-style store builder.
My top pick: OroCommerce
oroinc.com is probably the strongest fit if your sales process is genuinely B2B and you want the system to accommodate custom workflows.
It supports:
- Business/customer registration and approval — configurable workflows can route customer/order approvals based on your rules. ORO INC. ORO INC.
- Net terms / invoicing — buyers can access invoices and account information through the B2B portal, with invoicing/payment workflows integrated into the platform. ORO INC. ORO INC.
- Sales reps — built-in CRM, account ownership, quoting, customer history, and tools for reps to create/manage orders. ORO INC. ORO INC.
- Complex B2B pricing — customer-specific pricing, price lists, account hierarchies, approval chains, etc. ORO INC.
- ERP integration — including NetSuite, SAP, Microsoft Dynamics and others. ORO INC.
The caveat: I wouldn't assume OroCommerce's standard package calculates sales-rep commissions exactly the way you want. Its CRM/reporting/workflow capabilities can support the process, but I'd specifically ask them to demonstrate commission calculation and payout reporting using your rules.
Another strong option: Pepperi
pepperi.com is particularly interesting if your sales reps are a major part of the business.
Pepperi combines a B2B storefront with sales-rep order taking, customer-specific catalogs/pricing, approval workflows, invoice portals, and AR information. It also provides sales-rep performance/target reporting. B2B Commerce Platform | Pepperi B2B Commerce Platform | Pepperi
I'd put Pepperi ahead of OroCommerce if your model is "sales reps + wholesale customers + online ordering" rather than primarily self-service ecommerce.
If you're already on Shopify
shopify.com can get surprisingly close with B2B apps. For example, NET30 provides customer credit approval, Net 15/30/60 terms, automatic invoices, credit limits and payment tracking inside Shopify. NET30
But you'd likely need a separate solution for sales-rep commission calculation, so I wouldn't choose this architecture if commissions are a core requirement and you want everything tightly integrated.
What I'd choose
| Requirement | OroCommerce | Pepperi | Shopify + apps |
|---|---|---|---|
| Customer registration/approval | Excellent | Excellent | Good |
| Net 30 | Excellent | Good/Excellent | Excellent with app |
| Invoicing/AR | Excellent | Excellent | Good with apps |
| Sales rep management | Excellent | Excellent | Needs apps |
| Rep commissions | ⚠️ Verify/customize | ⚠️ Verify | Needs app |
| Complex B2B pricing | Excellent | Excellent | Good |
| ERP integration | Excellent | Excellent | Good |
| Ease of launching | Medium | Medium | High |
My recommendation: start with OroCommerce if you need a serious B2B portal with approval workflows, account hierarchies, invoicing, reps and ERP integration. Start with Pepperi if your sales-rep/field-sales operation is the center of the business.
If you tell me what ERP/accounting system you use (NetSuite, QuickBooks, Dynamics, SAP, etc.) and how you calculate commissions (e.g. 5% of collected sales, commission by rep/product/customer, split commissions), I can narrow this to 2–3 platforms and identify which one can handle the whole workflow without custom development.
Behind this answer: no web searches, 1 tracked brand mentioned
ChatGPT answered from its own knowledge, without searching the web.
Tracked brands mentioned
For your requirements, I’d look at B2B-first commerce platforms rather than a standard Shopify-style store builder.
My top picks
1. B2B Wave — best overall fit
- Customer/company registration and approval workflows
- Assign customers to specific sales reps
- Automatic sales-rep commission calculations, including customer-specific commission rates
- Customer-specific catalogs and pricing
- Internal approval processes for multi-buyer accounts www.b2bwave.com
- Strong fit if your business is wholesale/distribution and you want something relatively straightforward.
2. Pepperi — best for a larger sales organization
- B2B ecommerce storefront + sales-rep ordering in the same platform
- Reps can manage customer accounts and place orders on customers' behalf
- Buyer-specific catalogs/pricing
- Order workflows and approvals
- Invoice/AR information and payment terms are supported www.pepperi.com
- I'd favor this if your sales reps are an important part of the ordering process rather than merely an affiliate/commission layer.
3. Willow Commerce — promising if you want a simpler wholesale storefront
- Company accounts
- Customer-specific pricing
- Net 30/60/90 terms
- Purchase orders
- Quote management
- Its feature set explicitly includes tracking sales-rep commissions. willowcommerce.com
One important distinction
If by “registration approval” you mean:
Prospect fills out a wholesale application → your staff reviews it → approves the company → assigns pricing + Net 30 + credit limit + sales rep → customer can then order
then I'd put B2B Wave and Pepperi at the top of the list.
If you also need actual credit underwriting for Net 30 rather than simply assigning approved customers Net 30 terms, you may want to pair the storefront with something like Credit Key, which handles digital applications, credit decisions, Net 30 and collections. www.creditkey.com
What I'd choose
| Requirement | B2B Wave | Pepperi | Willow |
|---|---|---|---|
| B2B storefront | ✅ | ✅ | ✅ |
| Customer approval | ✅ | ✅/configurable | ✅/configurable |
| Net 30 | ✅/integration | ✅ | ✅ |
| Sales-rep assignment | ✅ | ✅ | ✅ |
| Automatic commissions | ✅ | Reporting/configuration | ✅ |
| Rep places orders for customer | ✅ | Excellent | ✅ |
| Best for | Wholesale SMB/mid-market | Larger sales teams/distributors | Simpler wholesale |
My first demo would be B2B Wave. It is unusually close to your exact combination of approved B2B accounts + rep assignment + automated commissions + wholesale pricing without requiring you to assemble a bunch of separate apps. www.b2bwave.com
If you tell me what you sell, roughly how many customers/reps you have, and what accounting/ERP you use (QuickBooks, NetSuite, Sage, etc.), I can narrow this to the best 2–3 options and identify which ones can handle the entire workflow natively.
Behind this answer: 4 searches, 28 results retrieved, 1 tracked brand mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://factoryjet.com/b2b-ecommerce?utm_source=chatgpt.com | not cited |
| 2 | https://willowcommerce.ai/b2b/?utm_source=chatgpt.com | not cited |
| 3 | https://sellifyhq.com/b2b?utm_source=chatgpt.com | not cited |
| 4 | https://commerceunit.com/b2b-commerce?utm_source=chatgpt.com | not cited |
| 5 | https://resolvepay.com/net-terms-ecommerce/?utm_source=chatgpt.com | not cited |
| 6 | https://www.pepperi.com/b2b-e-commerce/?utm_source=chatgpt.com | not cited |
| 7 | https://support.pepperi.com/hc/en-us/categories/200120003-Pepperi-B2B-eCommerce-Storefront?utm_source=chatgpt.com | not cited |
| 8 | https://www.pepperi.com/?utm_source=chatgpt.com | not cited |
| and 20 more results | ||
Tracked brands mentioned
"recommend a platform suited for multi-currency, multi-country B2B sales with localized catalogs and tax handling"
For your requirements, I’d shortlist commercetools first, with Adobe Commerce as the stronger alternative if you want more functionality in a traditional commerce suite.
My recommendation: commercetools
commercetools is particularly well suited if you expect a genuinely international B2B operation rather than simply translating one storefront.
- Multi-country: Products can have country-specific availability, prices, tax categories, and configurations. commercetools Documentation commercetools Documentation
- Multi-currency: Pricing can be defined by currency, country, customer group, and channel, which is useful for negotiated B2B pricing. Commercetools
- Localized catalogs: Product names, descriptions, images, and attributes can be localized while maintaining a central catalog. Commercetools
- B2B: It supports business units, roles/permissions, customer-specific pricing, and account-oriented commerce. commercetools Documentation
- Tax: It has international tax configuration, with the ability to integrate third-party tax calculation for more complex jurisdictions. commercetools Documentation
- Architecture: Its composable/API-first approach is attractive if you already have an ERP, PIM, CRM, tax engine, or custom frontend that you want to retain.
The main downside is that commercetools is more of a platform than an all-in-one application. You'll typically need more implementation work and integration expertise.
When I'd choose Adobe Commerce instead
Adobe Commerce is arguably the better choice if you want a more complete out-of-the-box commerce environment.
It supports multiple websites/stores/store views with different domains, languages, catalogs, currencies, and regional configurations from one Commerce instance. Experience League Experience League It also has substantial native tax configuration, including customer/product tax classes, geographic tax rates, VAT configuration, and cross-border pricing. Experience League Experience League
It can also maintain different base currencies at the website level and accept/display multiple currencies. Experience League
The tradeoff is greater platform complexity and operational overhead, particularly as the number of countries/stores grows.
Quick decision
| Requirement | commercetools | Adobe Commerce |
|---|---|---|
| Many countries | Excellent | Excellent |
| Multiple currencies | Excellent | Excellent |
| Localized catalogs | Excellent | Excellent |
| Customer-specific B2B pricing | Excellent | Excellent |
| Complex B2B account structures | Excellent | Excellent |
| Tax handling | Excellent + integrations | Very strong native tooling |
| Headless/composable | Excellent | Good |
| Fastest route to a conventional storefront | Good | Better |
| Large existing ERP/PIM ecosystem | Excellent | Excellent |
| Minimize custom platform work | Good | Better |
Bottom line: If you're building a sophisticated global B2B commerce stack and have engineering/integration capability, I'd pick commercetools. If you want a more integrated enterprise commerce platform with substantial built-in administration for stores, catalogs, currencies, and taxes, I'd pick Adobe Commerce.
For a third option, Shopify Plus is worth considering if ease of operation is more important than extreme catalog/pricing/tax complexity; current B2B comparisons generally position it as the simpler unified B2B/B2C option. shopify.com
Behind this answer: no web searches, 3 tracked brands mentioned
ChatGPT answered from its own knowledge, without searching the web.
Tracked brands mentioned
For your requirements, I’d shortlist Adobe Commerce, Shopify Plus, and commercetools, with Adobe Commerce as the strongest overall fit if B2B complexity is substantial.
| Platform | Multi-country / currency | Localized catalogs | B2B capabilities | Tax handling | Best fit |
|---|---|---|---|---|---|
| Adobe Commerce | Excellent | Excellent | Excellent | Excellent, extensible to tax engines | Complex enterprise B2B |
| Shopify Plus | Excellent | Excellent | Very good | Very good, especially cross-border | Faster deployment / B2B + B2C |
| commercetools | Excellent | Excellent | Excellent | Strong, but typically integration-heavy | API-first/composable architecture |
My recommendation: Adobe Commerce
Adobe's Commerce platform is particularly well suited when each country may have different products, prices, currencies, customer segments, and tax rules.
- Localized catalogs: Adobe Commerce B2B supports shared catalogs that can be assigned to particular companies, with company-specific pricing and product access. Experience League Experience League
- Multi-currency: currencies and base pricing can be configured at the website level, allowing different regional storefronts to operate with different currencies. Experience League Experience League
- Tax: its tax model supports product/customer tax classes, geographic tax zones and rates, VAT, and tax calculation based on shipping/billing address or origin. Experience League Experience League
- B2B: shared catalogs and company-specific pricing make it a better fit than platforms where localization is primarily designed around consumer storefronts.
When I'd choose Shopify Plus instead
Choose Shopify Plus if you prioritize speed, operational simplicity, and a unified B2B/B2C setup over highly customized commerce logic. Shopify Markets supports market-specific catalogs, pricing, currencies, languages, domains, and taxes/duties; B2B catalogs can also use fixed local-currency pricing. Shopify Shopify Help Center Shopify Help Center
When I'd choose commercetools
If you're building a sophisticated API-first/headless architecture and have strong engineering resources, commercetools may be the best long-term option. Its catalog supports pricing by currency, country, customer group and channel, while product data can be localized and assortments tailored by region. commercetools commercetools
Bottom line:
- Complex B2B + many countries/tax regimes → Adobe Commerce
- B2B + B2C + fastest operational rollout → Shopify Plus
- Highly customized/headless enterprise architecture → commercetools
If you tell me roughly how many countries, currencies, SKUs, and B2B customer-specific price lists you need, I can narrow this to one platform and explain the architecture I'd use.
When I'd choose commercetools
If you're building a sophisticated API-first/headless architecture and have strong engineering resources, commercetools may be the best long-term option. Its catalog supports pricing by currency, country, customer group and channel, while product data can be localized and assortments tailored by region.
Behind this answer: no web searches, 3 tracked brands mentioned
ChatGPT answered from its own knowledge, without searching the web.
