ChatGPT answers, unedited

Yes. If you need CPL (pay per lead) + CPS (pay per sale) + CPC/PPC (pay per click) simultaneously, there are platforms that support all three under one tracking/commission system.

Platforms to look at

• awin.com — Awin explicitly supports CPA/sale, CPL, and CPC commission models. Its current documentation says advertisers can configure all three. Awin Help Center Awin Help Center
• rekomi.com — Designed specifically around running pay-per-sale, pay-per-click, and pay-per-lead, including mixing the models within campaigns. It also provides first-party/S2S tracking, fraud scoring, and automated payouts. Rekomi Rekomi
• scaleio.io — Supports CPC, CPL, and CPS, along with other performance models such as CPI and CPR. It's positioned more as a performance advertising platform than a traditional affiliate-management platform. ScaleIO ScaleIO
• offerit.com — Supports commissions per click, per action, per sale, plus other models, making it suitable if you want flexible affiliate offer structures. Offerit

If you're building one unified program

I'd distinguish between two requirements:

The key question is whether you want to run your own partner program or buy traffic from an existing publisher/affiliate network. If you tell me which one, plus whether you need one campaign where the same partner can earn CPC + CPL + CPS, I can narrow this down to the most appropriate platform and compare pricing, tracking, APIs, fraud prevention, and payout capabilities.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously, two platforms stand out:

My recommendation: Everflow

Everflow explicitly supports CPC, CPA, and CPS payout models, including custom payout configurations. Its documentation also supports combining CPA + CPS and assigning different rules to specific partners/offers. Everflow Helpdesk Everflow API

For example, you could configure:

• Lead offer: $25 per qualified lead
• Sale offer: 8% of the sale
• Traffic offer: $0.50 per qualified click
• Different partners can have different payout structures.
• You can also use conversion events to pay on stages such as lead → qualified lead → sale. Everflow Helpdesk Everflow

everflow.io

impact.com is another strong option

impact.com supports purchasing traffic based on referrals, conversions, leads, and clicks, and its Enterprise offering specifically lists advanced tracking for CPC and additional payout incentives. Impact Help impact.com

impact.com

If you're building an affiliate/performance network where you need all three models running at the same time, I'd investigate Everflow first. It is particularly explicit about the underlying payout types and event-level configuration.

If you tell me whether you're an advertiser/brand, an affiliate network, or a marketplace connecting advertisers to publishers, I can narrow this down to the best 2–3 platforms and compare pricing, tracking, API, fraud prevention, and payout flexibility.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS/CPS), and pay-per-click (PPC/CPC) campaigns at the same time, you’re looking for a performance marketing / affiliate tracking platform, not a basic affiliate tool.

Good options:

Awin Help Center Post Affiliate Pro### Strongest choices by scenario

• You are an advertiser/brand wanting affiliates, publishers, influencers, and partners:

Awin is a strong choice because it supports CPA/pay-per-sale, CPL/pay-per-lead, and CPC/pay-per-click commission structures. Awin Help Center

• You are building a performance marketplace or managing many traffic partners:

Everflow or CAKE are usually better because they focus on granular attribution, partner tracking, fraud controls, and multi-channel performance reporting.

• You want to create your own affiliate network:

TUNE is commonly used for custom partner ecosystems.

Key features you should require:

• Multiple payout rules in the same account (CPL + CPS + CPC)
• Conversion tracking and attribution windows
• Click fraud filtering
• Lead validation/approval workflows
• Postback/API tracking
• Different commission rules by partner, campaign, product, or geography
• Real-time reporting

One thing to confirm before choosing: Do you need to operate your own marketplace/network (recruit affiliates and manage offers), or do you just need software to track your existing partners? The best platform differs significantly between those two use cases.

Yes. Everflow is probably the strongest fit if you need CPL + CPS + CPC simultaneously in one platform.

Everflow supports:

• Pay-per-lead (CPL): fixed CPA payouts for qualifying lead/conversion events.
• Pay-per-sale (CPS): percentage-of-sale payouts.
• Pay-per-click (CPC): fixed payout for each click.
• Hybrid models: CPA + CPS can also be combined.
• Multiple conversion events: you can pay differently for lead submission, approval, purchase, upsell, etc. Everflow Helpdesk Everflow Helpdesk

Its API explicitly supports cpc, cpa, cps, and cpa_cps payout types, so these aren't just theoretical capabilities. Everflow API

My recommendation

1. Everflow — best overall fit

everflow.io

Best if you're building a performance/affiliate network or managing multiple advertisers and partners. It also has lead-generation functionality that can track and pay at different stages of the lead journey. Everflow

2. impact.com — strong alternative

impact.com

impact.com supports CPC payout events and a broad range of partnership models, including lead and sale-based partnerships. Its CPC functionality allows customized click payouts. Impact Help impact.com

If your requirement is literally:

One platform where Offer A pays $X/lead, Offer B pays Y%/sale, and Offer C pays $0.XX/click, with different partners and tracking rules

I'd shortlist Everflow first.

If you tell me whether you're (a) an affiliate network, (b) an advertiser/brand, or (c) building a marketplace connecting advertisers with publishers, I can recommend the best platform and compare Everflow vs impact.com vs Trackier vs TUNE for your exact setup.

Yes. If you need one platform that can simultaneously support pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC), my strongest recommendation is Everflow.

Best fit: Everflow

Everflow explicitly supports:

• CPL / CPA — fixed payout for a lead or other conversion
• CPS — percentage of the sale value
• CPC — fixed payout for each click
• Hybrid models — e.g. fixed amount + percentage of sale
• Multiple conversion events — you can have different payout models at different stages of the same customer journey. Everflow Helpdesk Everflow Helpdesk

For example, you could configure a program like:

Everflow's documentation specifically lists CPC, CPA, CPS, and CPA + CPS payout models, and its lead-generation functionality supports paying based on stages such as lead submission or approval. Everflow Helpdesk Everflow

everflow.io

Another strong option: impact.com

impact.com is also capable of this kind of performance partnership setup. Its platform supports tracking leads, conversions, clicks, and sales, with flexible contracts and dynamic payouts. Its Enterprise offering specifically lists advanced tracking for CPC and additional payout incentives. impact.com Impact

impact.com

My recommendation

If your primary requirement is "one tracking/affiliate platform where we can create offers with different CPC, CPL, and CPS payout structures", I'd choose Everflow.

If you're building a broader affiliate + influencer + referral partnership ecosystem, I'd also evaluate impact.com.

If you tell me whether you're an advertiser/brand, an affiliate network, or an agency, I can narrow this down further and compare Everflow vs impact.com vs Trackdesk vs TUNE specifically for your use case.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) running simultaneously, I’d shortlist these:

Best fit: Everflow

Everflow is particularly well suited if you’re building a performance/affiliate network or managing multiple partner payout models. Its payout system supports:

• CPC — fixed payout per click
• CPA/CPL — fixed payout per conversion/lead
• CPS — percentage of the sale
• CPA + CPS — fixed amount plus percentage of sale
• Multiple conversion events, each with its own revenue/payout model Everflow Helpdesk Everflow Helpdesk

It also specifically supports lead-generation workflows where you can track and pay based on lead stages/approvals. Everflow

everflow.io

Strong alternative: impact.com

Impact.com can also handle different performance outcomes and compensation structures. Its platform supports tracking leads, conversions, and CPC, with more advanced payout options available on higher tiers. Impact Impact

impact.com

Another option: Awin

Awin explicitly supports CPA, CPL, and CPC commission models. Awin Help Center However, if you're looking to build a highly customized platform with different payout logic and multiple conversion events, I'd lean toward Everflow.

My recommendation

If all three models need to coexist in the same platform, I'd choose Everflow. It gives you the most direct control over the underlying click → lead → sale funnel and lets you define different payout models at the offer/event level.

For example:

Everflow's payout architecture is designed to support this kind of combination. Everflow Helpdesk

If you tell me whether you're an advertiser/brand, an affiliate network, or building a marketplace connecting advertisers with publishers, I can narrow this down to the best 2–3 platforms and compare pricing, API capabilities, tracking, fraud prevention, and payout flexibility.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) running simultaneously, I’d shortlist Everflow and TUNE.

Best fit: Everflow

Everflow explicitly supports CPA/CPL, CPS, CPC, and hybrid payout structures. Its API supports payout types including cpc, cpa, cps, and cpa_cps, while its event-based system lets you define different actions and payouts. Everflow API Everflow Helpdesk

For example, you could configure:

• CPC: $0.50 per qualified click
• CPL/CPA: $25 per submitted/approved lead
• CPS: 10% of the resulting sale
• Different partners/offers can use different models
• You can also track multiple events in the same customer journey

Everflow specifically advertises tracking CPA/CPC/CPM and ongoing revenue, and its B2B solution lists CPA/CPS/CPC/CPM and custom campaigns. Everflow Everflow

Strong alternative: TUNE

TUNE can also handle all three. Its payout system supports cost per conversion (CPA/CPL), cost per sale (CPS), and cost per click (CPC). It also supports multiple goals within a single offer, so you can track leads and sales as separate conversion events. TUNE TUNE

My recommendation

If you're building a performance-marketing/affiliate network where advertisers can choose CPL, CPS, or CPC on different offers, I'd lean toward Everflow. If you want a highly customizable, established affiliate-network infrastructure, TUNE is also a very strong choice.

If you tell me whether you're building (1) an affiliate network, (2) an advertiser's internal partner program, or (3) a marketplace connecting advertisers and publishers, I can narrow this down to the best 2–3 platforms and compare pricing, API, tracking, payouts, fraud prevention, and white-label capabilities.

Yes. Everflow is probably the strongest fit if you need one platform to support pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously.

Best fit: Everflow

Everflow explicitly supports:

• CPL / CPA — fixed payout for a qualified lead or other conversion
• CPS — percentage of the sale value
• CPC — fixed payout per click
• Hybrid models — e.g. CPA + CPS
• Different payout structures by offer/partner, so you can run all three models within the same platform. Everflow Helpdesk Everflow API

It also tracks clicks, conversions, revenue, and partner payouts, and supports lead-stage/event-based payouts, which is particularly useful if a "lead" needs to be validated or approved before you pay for it. Everflow

everflow.io

Another option: Trackdesk

Trackdesk is also worth considering. Its current platform supports CPA, CPL, CPS, RevShare, and hybrid commission models and tracks clicks, leads, and sales. Trackdesk Help Center Trackdesk

trackdesk.com

My recommendation: If you're building a multi-offer affiliate/partner network where different advertisers may use CPL, CPS, or CPC—and potentially combine them—I'd choose Everflow. If you're primarily running a simpler affiliate program for your own business, Trackdesk may be easier.

If you tell me whether you're building an affiliate network, lead-generation marketplace, or your own partner program, I can narrow it down to the best 2–3 platforms and compare pricing, tracking, payouts, APIs, and fraud prevention.

If you need one platform that can run pay-per-lead (PPL/CPL), pay-per-sale (PPS/CPA), and pay-per-click (PPC/CPC) simultaneously, you’re looking for a performance marketing / affiliate management platform rather than a standard affiliate tool.

A few platforms that can support all three models:

Awin Help Center Awin Help Center### My shortlist by use case

• If you are a brand launching an affiliate program:

→ Impact.com or Awin

• If you are building a marketplace/network where advertisers and publishers transact:

→ Everflow, TUNE, or CAKE

• If you need very granular attribution rules (different payouts by partner, funnel stage, geography, product, etc.):

→ Everflow or TUNE

A typical setup would look like:

• PPC campaign: Partner earns $0.10 per validated click
• PPL campaign: Partner earns $25 per qualified lead
• PPS campaign: Partner earns 10% of completed sales

The important requirement is that the platform supports multiple conversion events and commission rules in the same account, not just one payout type. For example, Awin documents support for CPA (sales), CPL (leads), and CPC (clicks), including running CPC alongside CPA/CPL campaigns. Awin Help Center

If you’re building this for an affiliate marketplace, ad network, SaaS referral program, or lead-generation business, the best choice changes quite a bit.

If you need one platform that can run pay-per-lead (PPL/CPL), pay-per-sale (PPS/CPS), and pay-per-click (PPC/CPC) campaigns at the same time, you’re looking for a performance marketing / affiliate tracking platform with flexible commission rules, not a traditional affiliate tool.

Some platforms that can handle all three models:

A particularly direct match is rekomi.com: it supports commission campaigns based on per sale, per click, and per lead, including mixing models across campaigns. Rekomi Rekomi

For a more enterprise setup, Everflow is commonly used for advertisers and networks that need granular tracking, partner management, and custom conversion events.

The right choice depends on your scale:

• Small/mid-size brand, SaaS, ecommerce: Rekomi or similar affiliate SaaS tools.
• Agency/network managing many advertisers and publishers: Everflow, Affise, or Trackier.
• Enterprise partnership ecosystem: Impact.

Before choosing, verify these capabilities:

• Multiple payout rules in the same account (CPC + CPL + CPS)
• Custom conversion events (lead submitted → qualified lead → sale)
• Server-to-server postbacks
• Fraud detection for fake clicks/leads
• Partner-level commission overrides
• API/webhook support
• Attribution windows and deduplication

If you tell me whether you are building an affiliate network, an advertiser program, or an internal partner/referral system, I can narrow it to the best 2–3 options.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously, there are several platforms that can handle this.

Best options

1. trackdesk.com — best overall for an affiliate/partner program

• Supports CPL, CPS, CPC, CPA, revenue share, and hybrid models.
• Can assign different commission models per partner or per offer.
• Includes S2S tracking, APIs/webhooks, fraud detection, and automated payouts. Trackdesk Trackdesk
• Good choice if you're building a serious partner/affiliate program rather than simply buying traffic.
• linktrust.com — strong for performance marketing/network operations

• Explicitly supports CPA, CPL, CPC, and CPS.
• Tracks the funnel from click → lead → sale and supports lead validation and attribution. LinkTrust
• Particularly suitable if you operate an affiliate network or lead-generation marketplace.
• offershub.com — very flexible payout engine

• Supports CPA, CPI, CPL, CPS, and CPC.
• Allows different payouts by country, device, affiliate, etc.
• Can support multiple events within one offer with different payouts. OffersHub
• affclix.com — good if you're building your own affiliate network

• Supports CPL + CPS + CPC along with CPA, CPI, and revenue share.
• Its commission engine can put different payout rules on the same offer based on geo, device, publisher tier, or conversion event. Affclix

My recommendation

If your requirement is literally:

One platform → one tracking system → affiliates/partners can be paid per click, per lead, OR per sale

I'd shortlist Trackdesk and LinkTrust first.

If you're building a network/marketplace where advertisers post offers and publishers choose them, I'd lean toward LinkTrust, OffersHub, or AffClix.

If you tell me whether you're (a) an advertiser buying traffic, (b) an affiliate network connecting advertisers and publishers, or (c) a SaaS/company running your own partner program, I can narrow this to the best 2–3 platforms and compare pricing, APIs, tracking, payouts, and white-label capability.

Yes. If you need one platform that can simultaneously support pay-per-lead, pay-per-sale, and pay-per-click, my strongest recommendation is Everflow.

everflow.io

Why Everflow fits

• Pay-per-lead: Supports CPA/fixed payouts for conversion events such as lead submissions, sign-ups, MQLs, SQLs, etc. Everflow Everflow Helpdesk
• Pay-per-sale: Supports CPS, including percentage-of-sale payouts, as well as fixed + percentage combinations. Everflow Helpdesk Everflow Helpdesk
• Pay-per-click: Supports CPC payouts where partners are paid a fixed amount for each click. Everflow Helpdesk Everflow Helpdesk
• Multiple models in the same program: Its custom payout settings can use CPA, CPS, CPC, CPA+CPS, CPM, or PRV, with rules applied by partner, offer, event, geography, etc. Everflow Helpdesk
• Event-based tracking: You can track the customer journey and pay differently depending on what happens—for example, $10 for a qualified lead, $100 when that lead becomes a customer, or $0.50 per click for another partner. Everflow Everflow

A possible setup

The important distinction is that these don't have to be three separate systems. Everflow's offer/event and custom-payout structure is designed to accommodate different payout rules within the same platform. Everflow Helpdesk Everflow Helpdesk

If you're building an affiliate/partner network rather than just running your own affiliate program, Everflow would be one of the first platforms I'd evaluate. If you tell me whether you're an advertiser/brand, affiliate network, agency, or marketplace, I can also compare Everflow against Trackier, Affise, TUNE, and Impact specifically for these three payment models.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) running within the same platform, a few options can handle that:

• rekomi.com — explicitly supports per sale, per click, and per lead campaigns, with affiliate tracking, commission rules, and payouts in one system. Rekomi
• offerit.com — supports CPC, CPS, CPA, plus other commission structures. Offerit
• awin.com — its current advertiser commission system supports CPA, CPL, and CPC. Awin Help Center
• mediaone.ai — supports CPC, CPL, and CPS, and says campaigns can use one or a blend of models. MediaOne.ai MediaOne.ai

My recommendation

If your requirement is literally “one platform where we can run all three models simultaneously”, I'd shortlist Rekomi and MediaOne.ai first.

If you're building a more sophisticated affiliate/performance network rather than simply managing your own affiliate program, Awin or a dedicated performance network may be more appropriate.

If you tell me what you're selling (e-commerce, SaaS, insurance, home services, etc.) and whether you're the advertiser or the network, I can narrow this to the best 2–3 platforms and compare pricing, tracking, API/postback support, fraud prevention, and whether CPC+CPL+CPS can run concurrently.

Yes. If you need CPL (pay-per-lead), CPS (pay-per-sale), and CPC/PPC (pay-per-click) running simultaneously, there are a few platforms worth considering.

Best fits

• rekomi.com — Probably the cleanest match if you're running your own affiliate/referral program. It explicitly supports per-sale, per-click, and per-lead campaigns in the same system, with tracking, fraud scoring, and payouts. Rekomi Rekomi
• clickloop.com — Supports CPL, CPC, and CPS (plus CPA), particularly as a performance/affiliate network. ClickLoop
• offerit.com — Its commission engine supports per-click, per-sale, and per-action structures, making it useful if you want flexibility in how affiliates are compensated. Offerit
• performcb.com — A larger performance-marketing network supporting CPL, CPS, CPA, and pay-per-call, though CPC isn't highlighted as one of its core models. [Perform[cb]](https://www.performcb.com/affiliate-partners/?utm_source=chatgpt.com)

My recommendation

If your requirement is literally:

One platform → same partner ecosystem → campaigns can be paid on a click, lead, OR sale basis

I'd start with Rekomi. It explicitly lists all three models—per-click + per-lead + per-sale—rather than requiring you to combine separate systems. Rekomi

If you're building a large affiliate/performance network rather than simply managing your company's affiliate program, ClickLoop or Offerit may be more appropriate.

If you tell me whether you're (1) an advertiser/brand trying to acquire leads and sales, (2) an affiliate network/platform operator, or (3) an agency managing campaigns for multiple clients, I can narrow this down to the best 3 platforms and compare pricing, tracking, API/postback support, fraud prevention, and payout capabilities.

Yes. If you need one platform that can simultaneously support pay-per-lead, pay-per-sale, and pay-per-click, my strongest recommendation is Everflow.

Best fit: Everflow

Everflow explicitly supports:

• PPL / CPA — fixed payout for a qualified lead or other conversion
• PPS / CPS — percentage of the sale value
• PPC / CPC — fixed payout per click
• Hybrid models — e.g. fixed amount + percentage of sale
• Multiple conversion events — allowing different events within the same offer to have their own revenue/payout models Everflow Helpdesk Everflow Helpdesk

For example, you could structure a campaign like:

Everflow's API also explicitly supports cpc, cpa, cps, and cpa_cps payout types. Everflow API

everflow.io

Another strong option: TUNE

TUNE also supports all three. Its documentation specifically lists:

• Cost per conversion/action
• Cost per sale
• Cost per click
• Conversion + sale hybrid
• Impression-based models as well TUNE Support

tune.com

My recommendation

If you're building a performance marketing/affiliate network where different advertisers may use different compensation models, I'd shortlist:

1. Everflow — best overall fit
2. TUNE — strong alternative, especially for larger/enterprise programs

The important distinction is that you don't necessarily need one offer to pay all three ways. You can configure different offers/events/partners with different models, while managing them from the same platform.

If you tell me whether you're an advertiser, affiliate network, lead-gen company, or marketplace, I can recommend the best platform architecture and compare Everflow vs TUNE vs Trackdesk vs Impact specifically for your use case.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously, there are several options, but the best fit depends on whether you're running your own affiliate/performance program or buying traffic from an existing network.

Best options

• awin.com — Strong established choice. Awin officially supports CPA, CPL, and CPC commission models, so it can handle all three within one affiliate network. Awin Help Center
• rekomi.com — Particularly interesting if you want software to operate your own partner/referral program. It explicitly supports per-sale, per-click, and per-lead campaigns and automated affiliate payouts. Rekomi
• offerit.com — Affiliate-management platform supporting CPC, CPS, CPA, plus other commission structures. Offerit
• ClickLoop — A performance network that explicitly lists CPL, CPC, CPS and CPA, making it a closer match if you want an existing offer/traffic network rather than just affiliate software. ClickLoop
• Triad Media — Supports CPA, CPL and CPC campaigns and uses Everflow for tracking/attribution. Triad Media

My recommendation

If your requirement is literally:

One platform where different partners/campaigns can be paid by lead, click, or sale

I'd shortlist Awin, RekomI, and Offerit.

If you're building your own marketplace/network where advertisers define offers and publishers choose between CPL/CPS/CPC, I'd lean toward Rekomi or Offerit for platform infrastructure, while Awin is the stronger choice if access to an established affiliate ecosystem is important.

If you tell me whether you're (1) an advertiser/brand, (2) an affiliate network, or (3) building a SaaS platform for advertisers and publishers, I can narrow this down to the best 2–3 platforms and compare pricing, tracking, APIs, payouts, and white-label capability.

Yes. If you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously, the strongest fits are Everflow and TUNE.

Best fit: Everflow

Everflow explicitly supports all three payout models:

• CPC — fixed payout for each click.
• CPL/CPA — fixed payout for a conversion/lead.
• CPS — percentage of the sale amount.
• It can also combine CPA + CPS for the same conversion and supports multiple conversion events within an offer. Everflow Helpdesk Everflow Helpdesk Everflow Helpdesk

That makes Everflow particularly attractive if your requirement is something like:

Partner A gets $2 per click, Partner B gets $25 per qualified lead, and Partner C gets 10% of the resulting sale — all managed within the same platform.

everflow.io

Strong alternative: TUNE

TUNE also supports the three models. Its payout system includes cost per conversion (CPA/CPL), cost per sale (CPS), and cost per click (CPC), and it can combine a flat conversion payout with a percentage of the sale. TUNE Support

TUNE is especially compelling if you're building a large/white-label affiliate or partner network, since it emphasizes customizable partner management, APIs, automation, and marketplace functionality. TUNE TUNE

tune.com

My recommendation

If you're choosing one specifically because all three models need to coexist, I'd start with Everflow. Its payout architecture explicitly treats click, conversion, and sale-based models as configurable revenue/payout models. Everflow Helpdesk Everflow Helpdesk

If you tell me whether you're building an affiliate network, lead-gen marketplace, ad platform, or internal performance-marketing system, I can narrow this down to the best platform and explain the exact setup for all three models.

Yes. If you need one platform that can simultaneously support pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC), Everflow is one of the strongest fits.

Best fit: everflow.io

Everflow explicitly supports:

• CPL / CPA — fixed payout for a qualified lead or other conversion
• CPS — percentage of the sale value
• CPC — fixed payout for clicks
• Hybrid models — e.g. CPA + CPS
• Different payout/revenue rules by offer, event, affiliate, or campaign Everflow Helpdesk Everflow Helpdesk Everflow API

This makes it particularly suitable if, for example, you want:

Affiliate A → $25 per qualified lead
Affiliate B → 8% of every sale
Affiliate C → $0.50 per click

…and want to track and manage all three within the same platform.

Another strong option: impact.com

impact.com also supports leads, sales, and CPC. Its platform supports event-based payouts and specifically has CPC functionality with configurable click payout rules. Impact Help impact.com

My recommendation

If your core requirement is performance/affiliate tracking with multiple payout models, I'd start with Everflow. Its documentation explicitly exposes CPC, CPA, CPS, and CPA+CPS as payout types, which is unusually clear for your use case. Everflow API

If you tell me whether you're building an affiliate network, an advertiser's partner program, or a lead-generation marketplace, I can narrow this down to the 3 best platforms and compare pricing, APIs, tracking, fraud prevention, and payout flexibility.

Yes. If you need one platform to run pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously, there are a few options, but they differ significantly.

Best fits

• offerit.com — Probably the closest match if you specifically need all three payout mechanics in one affiliate platform. It explicitly supports CPC, CPS, CPA, and other commission structures, with no stated limitation on how affiliates are paid. Offerit
• global.clear-reports.com — Strong choice if you're building/operating a more sophisticated performance-marketing operation. It explicitly lists CPC, CPL, CPS/CPA, CPM, revenue share, and hybrid models. ClearReports
• mediaone.ai — Supports CPC, CPL, CPS, CPA, CPI and provides tracking, attribution, reporting, and fraud controls. MediaOne.ai
• adgohub.com — Explicitly advertises CPS, CPL, CPA, and CPC models, so it matches the requirement on paper. AdgoHub

My recommendation

If your requirement is:

Advertiser → multiple partners → some paid per click, some per lead, some per sale → unified tracking/reporting/payouts

I'd shortlist Offerit and ClearReports first.

If you're looking for a platform to build your own marketplace/network rather than simply join an existing affiliate network, ClearReports looks particularly relevant because it supports multiple commercial models and supplier/affiliate management in one system. ClearReports

One important distinction: Admitad, for example, supports CPL and CPS very well, but its published affiliate solution doesn't explicitly list CPC alongside them, so I wouldn't choose it if CPC is a hard requirement. admitad.com

If you tell me whether you're an advertiser/brand, an affiliate network, or building a platform for other advertisers, I can narrow this down to the best 2–3 platforms and compare pricing, API, tracking, payouts, and white-label capability.

Yes. If you need one platform/network that can simultaneously support Pay-Per-Lead (CPL), Pay-Per-Sale (CPS), and Pay-Per-Click (CPC), there are several options.

Best fits

• swaarm.com — Strong choice if you're looking for an affiliate/performance tracking platform. Its 2026 documentation explicitly lists CPL, CPS, and CPC, along with CPA, CPI, and CPM. Swaarm Help Center
• offershub.com — Supports CPA, CPI, CPL, CPS, and CPC payout models and allows different payout amounts by country, device, affiliate, etc. OffersHub
• clickloop.com — Specifically advertises PPL, PPS, and PPC programs, so it matches your three models almost exactly. ClickLoop
• scaleio.io — A performance advertising platform supporting CPC, CPL, and CPS among several other pricing models. Scale.io

My recommendation

If you're building/operating your own marketplace or affiliate network, rather than simply looking for somewhere to buy traffic, I'd look hardest at Swaarm or OffersHub. They are closer to the infrastructure you need for managing offers, tracking clicks/conversions, assigning payouts, and supporting multiple payout models.

If you tell me whether you're (1) an advertiser wanting to acquire leads/sales, (2) an affiliate wanting to monetize traffic, or (3) building your own platform/network, I can narrow this down to the best 2–3 platforms and compare pricing, tracking, API, postbacks, fraud prevention, and white-label capabilities.

Yes. If you mean one performance-marketing/affiliate platform where you can run pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) campaigns at the same time, there are several options.

Best fits

1. Awin — probably the strongest established option. Awin explicitly supports CPA, CPL, and CPC, and its documentation says CPC campaigns can run alongside CPL and CPA campaigns. Awin Help Center

awin.com

2. LinkTrust — particularly interesting if you're building a more sophisticated performance-marketing operation. It explicitly supports CPA, CPL, CPC, and CPS and provides tracking/attribution across campaign types. LinkTrust

linktrust.com

3. OffersHub — supports CPA, CPI, CPL, CPS, and CPC payout models, including multiple payout models and dynamic payouts. OffersHub

offershub.com

4. Offerit — supports CPC, CPS, CPA and other commission structures, and says different commission models can be combined within the same offer. Offerit

offerit.com

My recommendation

If you're looking for a platform to operate your own network/program, rather than simply joining an existing affiliate network, I'd shortlist:

LinkTrust → OffersHub → Offerit

If you're an advertiser wanting to recruit publishers/affiliates, I'd look at Awin first.

The important distinction is whether you need all three models simultaneously for the same campaign/offer or simply need the platform to support all three across different campaigns. If you tell me which one you're building, I can narrow this to the best 3 platforms and compare pricing, tracking, API, fraud prevention, publisher management, and payout capabilities.

Yes. If you need one platform to support pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC/PPC) simultaneously, there are a few viable options.

Best fit: Awin

Awin explicitly supports all three commission models:

• CPL — pay a partner for a qualified lead
• CPS/CPA — pay when a sale occurs
• CPC — pay for valid clicks

Awin's current advertiser documentation confirms all three models can be configured. Awin Help Center

help.awin.com

Other platforms worth considering

Offerit specifically advertises CPC, CPS, and CPA/action payouts, while Rekomi says its commission engine supports CPC, CPL, and CPS. Offerit Rekomi

If you're building your own performance marketplace

If your requirement is more sophisticated—e.g., advertisers can choose CPL, CPS, or CPC on a campaign-by-campaign basis, while publishers/affiliates see all three in one dashboard—I'd look beyond a conventional affiliate network and consider a performance-marketing/affiliate tracking platform.

The key capabilities I'd require are:

1. Multiple payout events — click → lead → sale.
2. Different payout rules per campaign/partner.
3. S2S/postback tracking for leads and sales.
4. Sub-ID tracking so you can attribute each event to the correct publisher/source.
5. Deduplication and fraud detection.
6. Hybrid campaigns — e.g. $2 per lead + 5% of resulting sales.
7. Real-time reporting across CPC, CPL and CPS.
8. Advertiser and publisher accounts with separate balances/settlement.

My recommendation: If you simply need an established network that already handles the three models, Awin is the strongest mainstream choice. If you're trying to build a platform/business where these three models are core functionality, tell me that—that's a different problem, and I can compare Awin vs impact.com vs Everflow vs TUNE vs Offerit specifically for that architecture.

That combination is very much within Everflow's model.

2. impact.com — also capable

impact.com supports CPC payouts and customizable payout rules, as well as payments for leads, sales, signups, and other conversion events. Its higher-tier plans specifically mention CPC and advanced tracking. Impact Help Center impact.com

It's particularly attractive if you're also managing creators, influencers, affiliates, and customer-referral programs in one system. impact.com

My recommendation

If your primary requirement is one performance-marketing platform where you can simultaneously run CPL + CPS + CPC, I'd choose Everflow.

If you're building a broader affiliate + influencer + creator + referral ecosystem, I'd take a harder look at impact.com.

One important distinction: CPL is generally configured as a CPA/fixed payout against a lead conversion event, rather than necessarily appearing as a separate "CPL" payout type. Everflow documents this explicitly. Everflow Helpdesk

If you tell me whether you're an advertiser/brand paying partners or an affiliate network connecting advertisers and publishers, I can narrow this down to the best 3–5 platforms and compare pricing, tracking, API capabilities, and whether all three models can operate within the same offer/campaign.

Yes. Everflow is one of the strongest fits if you need pay-per-lead, pay-per-sale, and pay-per-click in the same platform.

everflow.io

It supports:

• Pay-per-lead (CPL/CPA): fixed payout for a qualified lead or other conversion event.
• Pay-per-sale (CPS): percentage of the sale/revenue.
• Pay-per-click (CPC): fixed payout for clicks.
• Hybrid models: e.g. CPA + CPS, where you can pay a fixed amount plus a percentage of the sale. Everflow Helpdesk Everflow Helpdesk
• Different payout models by offer/partner: so you don't have to force every partner into the same compensation structure.
• Event-based payouts: useful if a "lead" later becomes an approved lead, sale, subscription, renewal, etc. Everflow Everflow
• Partner/affiliate management, tracking, reporting and payouts in the same system. Everflow

My recommendation

If your requirement is essentially:

One platform → multiple partners → some paid for clicks, some for leads, some for sales → centralized tracking and payouts

I'd put Everflow at the top of the shortlist.

Its API also explicitly supports CPC, CPA, CPS, and CPA+CPS payout types, which is a good indication that these aren't just marketing claims—they're native pricing models in the platform. Everflow API

If you tell me what you're selling (e-commerce, insurance, SaaS, home services, etc.) and whether you need to recruit the publishers/affiliates or already have them, I can compare Everflow vs. Impact.com, TUNE, CAKE, and PartnerStack and tell you which is the best fit.

Yes. If you mean one platform where you can run campaigns simultaneously on pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC), there are several options.

Best fits

• performcb.com — Probably the strongest fit for an established advertiser. It explicitly supports CPL, CPS, CPC, and CPA pricing and has affiliate/publisher acquisition infrastructure. [Perform[cb]](https://www.performcb.com/affiliate-partners/?utm_source=chatgpt.com) [Perform[cb]](https://www.performcb.com/outcome-based-marketing-ecommerce/?utm_source=chatgpt.com)
• scaleio.io — Built specifically around performance advertising and supports CPC, CPL, CPS, plus CPI and other models, with campaign management and real-time reporting. Scale.io
• awin.com — Its current commission system supports CPA, CPL, and CPC. CPA can be configured as a percentage or fixed amount for sales, so it's a strong affiliate-platform option, although its terminology is CPA rather than explicitly CPS. Awin Help Center
• affilinext.com — Supports CPL, CPS, CPA and hybrid models, with click/conversion tracking, S2S postbacks, publisher management and finance. Its site does not prominently list CPC alongside those models, so I'd verify CPC requirements before selecting it. AffiliNext

My recommendation

If your requirement is strictly all three at the same time — CPC + CPL + CPS — I'd start with Perform[cb] and Scale.io.

If you're building your own affiliate/performance network rather than simply buying traffic, that's a different requirement. In that case, I'd look at an affiliate tracking/partner-management platform that lets you create separate offers with different payout rules rather than an ad network.

If you tell me whether you're (1) an advertiser buying leads/sales/clicks, (2) a publisher monetizing traffic, or (3) building a platform/network for other advertisers and publishers, I can narrow this down to the 3 best platforms and compare pricing, tracking, API, fraud prevention, and payout capabilities.

Yes. If you need one platform that can simultaneously support pay-per-lead (PPL), pay-per-sale (PPS/CPS), and pay-per-click (PPC/CPC), the two strongest options are:

1. impact.com — best overall for partnership/affiliate programs

impact.com supports all three models:

• Pay-per-lead: fixed payouts for qualified leads/actions.
• Pay-per-sale: fixed or percentage-of-sale commissions.
• Pay-per-click: CPC event types with configurable click payouts. help.impact.com
• You can also use different payout rules, caps, geographic/device restrictions, and performance bonuses. help.impact.com
• Its current plans include tracking for conversions, leads, bookings, app installs, and advanced CPC tracking. impact.com

This would be my first choice if you're building a broad affiliate/partner network where different partners or campaigns need different compensation models.

2. Everflow — best for performance/affiliate networks

Everflow explicitly supports:

Its payout engine lets you select Click for CPC, Conversion Event for CPA/PPL, and percentage of sale for CPS. helpdesk.everflow.io It also has dedicated lead-generation functionality for tracking and paying on different lead stages. www.everflow.io

My recommendation

If your requirement is specifically:

One platform → multiple partners → some paid per click, some per lead, some per sale → centralized tracking and payouts

I'd shortlist impact.com and Everflow, with impact.com being my pick for a general partnership/affiliate program and Everflow being particularly attractive if you're operating more like a performance marketing/affiliate network.

If you tell me whether you're the advertiser/brand or the affiliate network, I can also compare impact.com vs Everflow vs PartnerStack vs TUNE specifically for your use case and identify which handles simultaneous PPL + PPS + PPC most cleanly.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS/CPA), and pay-per-click (CPC/PPC) campaigns at the same time, look for a performance marketing / affiliate tracking platform rather than a standard affiliate tool. Some platforms that support all three models are:

Awin explicitly supports CPA (sales), CPL (leads), and CPC commission structures, including running CPC alongside CPL and CPA campaigns. Awin Help Center

My shortlist by use case

• You are building an affiliate network/marketplace:

→ CAKE by getcake or Trackier

• You are a SaaS company managing partners:

→ Everflow

• You want a mature global affiliate ecosystem:

→ Awin

• You need enterprise partnership management (affiliates + influencers + strategic partners):

→ Impact.com

Key capabilities to verify before choosing:

• Multiple commission types inside the same campaign
• Conversion tracking by event (click → lead → sale)
• Lead validation/deduplication
• Postback/API tracking
• Fraud detection for CPC traffic
• Different payouts by partner, geography, product, or funnel stage

A common architecture is:

• CPC: pay for qualified traffic
• CPL: pay when a prospect submits a qualified action
• CPS/CPA: pay when revenue is generated

Many platforms support these as separate commission events within the same partner ecosystem. Awin Help Center HubSpot Blog

If you share whether you are an advertiser running your own partner program or building a marketplace/network for affiliates, the best choice changes significantly.

Yes. If you need pay-per-lead (CPL/CPA), pay-per-sale (CPS/rev share), and pay-per-click (CPC) simultaneously, the strongest fit I found is Everflow.

Best fit: Everflow

Everflow explicitly supports all three payout models:

• Pay-per-click (CPC): fixed payout for each click.
• Pay-per-lead/action (CPA): fixed payout for a qualifying conversion such as a lead.
• Pay-per-sale (CPS): percentage of the sale value.
• It can also combine fixed + percentage payouts and use multiple conversion events within the same offer. Everflow Helpdesk Everflow Helpdesk
• For lead generation, it can track and pay based on stages such as lead submission or approval. Everflow
• It also has partner management, tracking, reporting, and payments built into the platform. Everflow

everflow.io

Another option: TUNE

TUNE is another serious candidate, particularly if you're building a more customized affiliate/partner network. It emphasizes customizable commissioning, tracking, partner management, and payment infrastructure. TUNE TUNE

tune.com

My recommendation: Start with Everflow if the requirement is specifically one platform that natively handles CPL + CPS + CPC. Its documentation explicitly confirms all three, whereas TUNE is more attractive when customization/network infrastructure is the priority.

If you tell me whether you're an advertiser/brand, affiliate network, or lead-generation company, I can narrow this down to the top 3 platforms and compare pricing, tracking, APIs, fraud prevention, and payout flexibility.

Yes. If you need one platform that can run CPC, CPL/PPL, and CPS/PPS simultaneously, there are a few options worth considering:

My first choice would be Awin if you're building a serious partner/affiliate program. Awin's current commission system explicitly supports CPC, CPL, and CPA, with CPA configurable as a percentage or fixed amount per sale. help.awin.comrekomi.com

If you mean you want advertisers/publishers to be able to choose CPC, CPL, or CPS on the same campaign marketplace, Scale.io is particularly close to what you're describing: it advertises CPC, CPL, and CPS as separate pricing models within the same performance advertising platform. www.scaleio.io

Rekomi is another interesting option because it explicitly describes its commission engine as supporting CPC + CPL + CPS simultaneously. rekomi.com

If you tell me whether you're trying to build (1) an affiliate network, (2) an ad marketplace, or (3) a platform for your own business/clients, I can narrow this down to the best 3 platforms and compare pricing, tracking, API, postbacks, fraud prevention, and white-label capabilities.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS), and pay-per-click (PPC) simultaneously, you’re looking for a performance marketing / affiliate management platform with flexible commission rules rather than a traditional ad platform. help.awin.com

Strong options:

Best overall choices

1. Everflow — best if you are building your own performance marketplace

• Supports multiple payout events (lead, sale, signup, click, install, etc.)
• Strong tracking, attribution, fraud controls, partner management
• Good for affiliate networks, agencies, SaaS, and lead-gen companies

2. Impact.com — best enterprise option

• Handles complex partner contracts and hybrid compensation structures
• Useful when you need affiliates, influencers, publishers, and strategic partners in one system

3. Awin — best if you want access to an existing affiliate network

• Supports CPA/sale, CPL/lead, and CPC/click commission structures. help.awin.com

What I would choose based on your use case:

• Launching an affiliate network or marketplace: Everflow
• Running a large brand partnership ecosystem: Impact.com
• Wanting thousands of existing publishers/affiliates: Awin
• Need a self-hosted/simple affiliate program: Post Affiliate Pro

A key requirement is that the platform must support multiple conversion events in the same program (for example: $0.10/click → $5 qualified lead → $100 sale) and have rules for attribution, validation, and fraud prevention. help.awin.com

If you tell me whether you are a brand paying affiliates, an affiliate network, or a marketplace connecting buyers and sellers, I can narrow this to the best 2–3 platforms.

Yes. If you need one platform that can simultaneously support pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC), the strongest fits are:

1. Everflow — best fit for flexible performance marketing

Everflow explicitly supports CPC, CPA/CPL, CPS, and hybrid payout models. Its API documentation lists cpc, cpa, cps, and cpa_cps as payout types, so you can configure different offers/partners under different models. developers.everflow.io

This makes it particularly attractive if you're building a network where:

• Partner A gets $X per click
• Partner B gets $Y per qualified lead
• Partner C gets Z% per sale
• You can also combine models for the same campaign where appropriate.

2. impact.com — best for a polished enterprise partnership platform

impact.com supports CPC, CPL/CPA, and sale-based commissions, with customizable contracts and payout rules. Its documentation specifically describes purchasing traffic based on leads and clicks, while its affiliate materials identify CPC, CPL, and CPS as supported models. help.impact.com

It also has dedicated CPC payout rules, including the ability to establish different payouts for particular types of clicks. help.impact.comhelp.impact.com

My recommendation

If your requirement is specifically:

“We need a performance platform/network that can run CPL + CPS + CPC simultaneously, with granular tracking and different payout rules by partner/offer.”

I'd shortlist Everflow first, then impact.com.

One important distinction: CPL and CPS are usually conversion-based affiliate payouts, whereas CPC pays on the click itself, so you'll want a platform with robust attribution, fraud detection, deduplication, and rules for which event gets paid. impact.com, for example, offers fraud scoring and advanced CPC tracking at higher tiers. impact.com

If you tell me whether you're (a) an advertiser/brand buying leads, sales and clicks, or (b) building your own affiliate/ad network where other companies will run offers, I can narrow this down to the 3–5 platforms actually suited to your business model.

Yes. Everflow is probably the strongest fit if you need pay-per-lead, pay-per-sale, and pay-per-click simultaneously within one performance-marketing platform.

• Pay-per-lead: configure a fixed CPA/RPA payout for a lead or other conversion event.
• Pay-per-sale: use CPS/revenue-share, including a percentage of the sale value.
• Pay-per-click: configure a fixed CPC payout for clicks.
• Mixed models: Everflow can also combine fixed + percentage payouts and track additional conversion events. helpdesk.everflow.io
• It supports partner/affiliate management, tracking, reporting, and payouts in the same platform. www.everflow.io

Everflow official site

Another strong option is impact.com. It supports flexible compensation throughout the conversion funnel and can reward partners for outcomes such as qualified prospects, approved applications, closed deals, and recurring revenue. impact.com

My recommendation

If you're building an affiliate/ad network where advertisers can choose CPL, CPS, or CPC on different offers, I'd lean Everflow because its revenue/payout architecture explicitly supports CPC, CPA, CPS, and mixed models. helpdesk.everflow.ioimpact.com

If you tell me whether you're an advertiser, affiliate network, or marketplace, I can narrow this down to the best 3–5 platforms and compare pricing, API, tracking, fraud prevention, and payout capabilities.

Yes. If you need one platform that can run CPL (pay-per-lead), CPS (pay-per-sale), and CPC (pay-per-click) simultaneously, there are several options.

Best fits

• [Perform[cb]](https://www.performcb.com/?utm_source=chatgpt.com) — Probably the strongest fit if you're looking for a performance marketing / affiliate network. It explicitly supports CPL, CPS, and CPC, alongside CPA, CPI, CPE, and pay-per-call. www.performcb.com
• Rekomi — A good fit if you want to operate your own affiliate/referral program rather than access a traditional affiliate network. It supports per-sale, per-click, and per-lead campaigns in the same system, with automated affiliate payouts. rekomi.com
• Offerit — More affiliate-network/offer-management oriented; its commission system supports per-click, per-action, and per-sale payouts. www.offerit.com
• ClickLoop — Explicitly supports CPC, CPL, and CPS, plus CPA, although it appears more focused on its own performance offers than being a general-purpose enterprise platform. www.clickloop.com

If you're building this for your own business, I'd lean toward Rekomi for a relatively straightforward affiliate/referral setup, or Perform[cb] if you want a larger performance-marketing network and partner acquisition capability.

If you tell me whether you're an advertiser wanting to pay affiliates or a publisher/network wanting to pay partners, I can narrow this down to the 2–3 platforms that best fit your architecture.

Yes. If you need one platform that can simultaneously support Pay-Per-Lead (CPL/CPA), Pay-Per-Sale (CPS), and Pay-Per-Click (CPC), the strongest options are:

1. Everflow — my top recommendation

Everflow explicitly supports all three:

• CPL / CPA: fixed payout for a conversion/lead
• CPS: percentage of the sale amount
• CPC: fixed payout per click
• It can also combine CPA + CPS and track different stages of a lead/customer journey. helpdesk.everflow.io
• It supports partner-specific payouts, automated payments, granular attribution, and tracking across affiliates and paid media. www.everflow.io

This makes it particularly suitable if you want, for example:

Partner A → $25 per qualified lead
Partner B → 10% of every sale
Partner C → $0.75 per click

all managed within the same system.

2. TUNE — also very capable

TUNE supports cost per click, cost per lead, and cost per sale, and its Offer Goals functionality lets you track multiple conversion events within a single offer—for example, a lead followed later by a sale. www.tune.com

TUNE is especially attractive if you're building a custom affiliate/partner network or need extensive control over partner-level payout structures. www.tune.com

My recommendation

If you're primarily an advertiser/brand running multiple performance channels, I'd choose Everflow. If you're actually operating an affiliate network where advertisers and publishers need to configure their own offers and payout structures, I'd look more closely at TUNE.

If you tell me whether you're (a) an advertiser, (b) an affiliate network, or (c) a lead-generation marketplace, I can narrow this down to the best 2–3 platforms and explain the exact setup for running CPL + CPS + CPC simultaneously.

Yes. Everflow is probably the strongest fit if you need pay-per-lead (CPL), pay-per-sale (CPS), and pay-per-click (CPC) simultaneously within one platform.

Everflow supports all three payout models, including CPA/CPL-style fixed payouts, CPS percentage-of-sale payouts, and CPC payouts. It can also mix models and apply different payout rules by partner, offer, or conversion event. helpdesk.everflow.io

How I'd compare the main options

Why I'd lean Everflow: you can create different offers such as:

• Lead → $25 CPL
• Sale → 10% CPS
• Click → $0.50 CPC
• Or even CPA + CPS on the same conversion event

Everflow explicitly documents CPC, CPA, CPS, and mixed CPA+CPS payout configurations. helpdesk.everflow.io

Everflow's pricing/details are worth reviewing because pricing is customized rather than a simple low-cost SaaS plan.

impact.com is the other platform I'd seriously evaluate. It supports affiliate, creator, and referral programs and allows payouts at different points in the conversion funnel. impact.com

If you tell me whether you're an advertiser/brand, affiliate network, or agency, and roughly how many leads/sales/clicks per month, I can narrow this down to the best 2–3 platforms and compare pricing, tracking, fraud prevention, APIs, and payout flexibility.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS), and pay-per-click (PPC) simultaneously, you’re looking for an affiliate/performance marketing tracking platform with flexible commission rules rather than a traditional affiliate network.

Strong options:

trackdesk.comrekomi.com

Best fits by use case

If you need all three models natively:

• Trackdesk is one of the better fits because it supports multiple commission types including CPA/CPL/CPS and tracks clicks, leads, and sales. trackdesk.com
• Rekomi explicitly supports per-sale, per-click, and per-lead campaigns. trackdesk.comrekomi.com

If you are running a large affiliate network or media-buying operation:

• Everflow is commonly used for complex partner attribution, tracking, and payouts.

If you are building a marketplace where advertisers set different payout rules:

• Look for features like:
  • offer-level commission rules
  • postback/S2S tracking
  • click fraud detection
  • lead validation/approval workflows
  • multi-touch attribution
  • custom conversion events

One important distinction: many platforms can track clicks while paying for leads/sales, but fewer treat PPC as a true payable event (paying partners for qualified clicks). If PPC is a core revenue model—not just a tracking metric—verify that explicitly before choosing.

For a platform that genuinely supports PPC + PPL + PPS in the same system, I would shortlist:

1. Trackdesk
2. Rekomi
3. Everflow

trackdesk.comrekomi.com

If you mean a publisher marketplace like Google Ads-style traffic buying, rather than an affiliate platform, the shortlist would be different.

Yes. If you need one platform that can simultaneously run Pay-Per-Lead (CPL), Pay-Per-Sale (CPS), and Pay-Per-Click (CPC) campaigns, there are a few good options.

Best fits

My first choice: LinkTrust. It explicitly supports CPA, CPL, CPC and CPS campaign types and provides tracking from the initial impression/click through to the sale. www.linktrust.com

LinkTrust

Offerit is another strong option if you're primarily building an affiliate program. It specifically supports payouts per click, per action, and per sale, with flexible commission rules. www.offerit.com

Offerit

Scale.io is worth considering if you're looking more for a performance advertising platform than traditional affiliate-management software. It advertises CPC, CPL and CPS among its pricing models. www.scaleio.io

Scale.io

One important distinction

If by "simultaneously" you mean the same advertiser can have different partners/offers paid under different models at the same time—e.g.:

• Partner A → $25 per qualified lead
• Partner B → 10% per sale
• Partner C → $0.75 per click

then LinkTrust/Offerit-style affiliate tracking software is the direction I'd look.

If instead you mean one individual campaign should be able to pay CPC → CPL → CPS at different stages of the same customer journey, that's a more specific requirement, and I'd narrow the platforms differently.

If you tell me whether you're the advertiser, affiliate network, or publisher, I can give you the top 3 platforms and their pricing/features for your exact setup.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS/CPA), and pay-per-click (PPC/CPC) campaigns at the same time, you are generally looking for an affiliate/performance marketing platform, not a traditional ad platform. Several platforms can handle all three models. help.awin.comwww.offerit.com

Top options:

help.awin.com

My shortlist by use case

1. Best all-around enterprise choice: Awin
Awin explicitly supports multiple commission structures, including cost-per-click (CPC), cost-per-lead (CPL), and cost-per-acquisition/sale (CPA). help.awin.com

2. Best if you need a highly customizable affiliate engine: Offerit
Offerit supports CPC, CPS, CPA, and other payout structures, making it suitable when different partners need different compensation rules. help.awin.comwww.offerit.com

3. Best for SaaS/marketplaces building their own partner ecosystem: Everflow
Good if you need:

• affiliate tracking
• influencer tracking
• referral programs
• multiple payout rules
• fraud controls
• API integrations

4. Best for lead-gen verticals (insurance, finance, home services, etc.): Phonexa
Strong for validated leads, routing, and lead monetization workflows. help.awin.comphonexa.com

What I would choose

• Affiliate marketplace with many advertisers/publishers: Awin or Everflow
• Your own offers with custom commission logic: Offerit
• Lead-heavy business (calls/forms/qualified leads): Phonexa
• Enterprise performance network: CAKE or Everflow

One important design question: do you need one campaign to pay different partners differently (for example, Partner A gets paid per click, Partner B per lead, Partner C per sale), or do you simply need the platform to support all three models across separate campaigns? The answer changes the best choice.

Yes. Everflow is probably the strongest fit if you need pay-per-lead, pay-per-sale, and pay-per-click simultaneously.

Everflow explicitly supports:

Its documentation specifically lists CPC, CPA, CPS, and CPA + CPS payout models, with clicks and conversion events as separate actions. helpdesk.everflow.io

Everflow platform

Why I'd shortlist Everflow

If your requirement is something like:

• Partner A → $2 per lead
• Partner B → 10% per sale
• Partner C → $0.50 per click
• Partner D → $10 per lead + 5% of resulting sale

…you can configure these different compensation structures within the same tracking/partner platform rather than stitching together three systems. Everflow also supports tracking clicks, conversions, revenue, and partner performance in one system. helpdesk.everflow.io

TUNE is another platform worth evaluating for a larger/enterprise partner program; it offers customizable partner programs, conversion tracking, and commission management. www.tune.com

My recommendation: Start with Everflow if the simultaneous CPC + CPL + CPS requirement is the key criterion.

If you tell me whether you're building an affiliate network, lead-gen marketplace, ad platform, or internal partner program, I can narrow this down to the 3 best platforms and compare pricing, tracking, APIs, fraud prevention, and payout flexibility.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS/CPA), and pay-per-click (PPC/CPC) campaigns at the same time, you’re generally looking for an affiliate/performance marketing platform with flexible commission rules, not a standard ad platform. www.offerit.comphonexa.com

Strong options:

www.offerit.comphonexa.com

My shortlist by use case:

• You are creating your own marketplace/network: Everflow or Offerit
• You need thousands of advertisers/publishers already available: Awin or Impact.com
• You are focused on qualified leads (insurance, finance, home services, B2B): Phonexa is worth evaluating because lead validation and routing are major requirements. phonexa.com

A few implementation details matter:

• Use separate conversion events for each model (click → lead → sale) rather than mixing payouts into one event.
• Add fraud detection and lead-quality rules for PPL/PPC, since those models are easier to abuse.
• Confirm the platform supports hybrid campaigns (for example: $0.10/click + $25/qualified lead + 10% sale commission).

If you mean a platform for advertisers to buy traffic (like an ad network) rather than software to run your own affiliate program, the answer changes.

Yes. If you mean one platform where you can run campaigns using all three compensation models—PPC, PPL, and PPS—simultaneously, there are a few options.

Best fit: Scale.io

Scale.io explicitly supports CPC (pay-per-click), CPL (pay-per-lead), and CPS (pay-per-sale), along with other performance models. It also advertises real-time tracking and attribution across these models. www.scaleio.io

Other possibilities

The important distinction is that PPC is much less commonly offered as an affiliate payout model than PPL or PPS. A platform may support all three in its broader advertising ecosystem without allowing a single advertiser/partner program to mix all three under one campaign.

If your requirement is specifically:

One platform → one partner/publisher network → same campaign ecosystem → some partners paid per click, some per lead, some per sale

then I'd narrow the search differently. I can compare the top 5 platforms that actually support that exact setup, including tracking, attribution, fraud prevention, API/webhooks, and pricing.

Yes. There are affiliate/partner marketing platforms that can support all three compensation models simultaneously:

• Pay-per-click (PPC/CPC) – reward partners for qualified clicks.
• Pay-per-lead (PPL/CPL) – reward for form fills, registrations, or qualified leads.
• Pay-per-sale (PPS/CPS) – reward for completed purchases.

Here are the strongest options:

Rekomi explicitly supports creating campaigns that pay per click, per lead, or per sale, with automated tracking, fraud detection, and payouts. rekomi.com

Offerit is designed for affiliate networks and supports CPC, CPA (lead/action), CPS (sale), CPM, and recurring commissions, making it one of the most flexible options. www.offerit.com

Adcentri also allows advertisers to define whether affiliates are paid for sales, leads, or clicks, depending on the campaign. adcentri.com

If you're building a marketplace

If your platform needs to support different advertisers using different pricing models simultaneously, your commission engine should allow each campaign to specify:

• Campaign A → Pay $0.15 per click
• Campaign B → Pay $8 per qualified lead
• Campaign C → Pay 12% per sale

All three can run concurrently, with attribution handled by a common tracking system (cookies, server-to-server events, or unique links).

Enterprise options

If you're expecting high volume (millions of clicks or thousands of partners), enterprise platforms such as impact.com, Partnerize, and TUNE also support flexible payout rules, though they're generally more expensive and aimed at larger organizations.

If your goal is to build your own affiliate platform rather than use an existing one, I can also outline an architecture that supports PPC, PPL, and PPS in a single commission engine with unified tracking and reporting.

If you need to support pay-per-lead (PPL), pay-per-sale (PPS/CPA), and pay-per-click (PPC) within the same platform, your options narrow considerably. Most affiliate platforms specialize in one or two models rather than all three.

Here are the strongest options:

Best overall: Impact.com

If you're running a mature partnership program, Impact can:

• Pay affiliates for clicks
• Pay fixed amounts per lead
• Pay commissions on completed sales
• Mix commission rules by partner
• Handle coupon partners, influencers, affiliates, B2B referrals, and strategic partners in one platform

This is one of the few systems designed to manage multiple compensation models simultaneously.

Best for flexibility: Everflow

Everflow is particularly strong if you:

• Buy media
• Work with affiliates
• Manage influencers
• Need multiple payout events

You can define different conversion events such as:

• Click → $0.20
• Qualified lead → $15
• Sale → 10%

The same partner can even earn from all three if that's how you structure the campaign.

Best for custom affiliate networks: Tune

Tune was built around performance marketing and supports:

• CPC
• CPL
• CPA/CPS
• Multi-event conversions
• API-driven tracking
• Custom payout logic

It's popular with companies operating their own affiliate or partner network.

Best for large affiliate networks: CAKE

CAKE has long been used by affiliate networks because it supports:

• Click tracking
• Lead generation
• Sales attribution
• Tiered payouts
• Multiple conversion events
• Fraud detection

If you're building your own platform

If this is for your own marketplace or SaaS product, I'd recommend looking at:

1. Everflow (fastest to launch)
2. Tune (most customizable)
3. Impact.com (best enterprise ecosystem)

All three can support campaigns where one advertiser pays:

• $0.10 per click
• $20 per qualified lead
• 8% of completed sales

within the same platform.

If you can share your use case—such as affiliate marketing, influencer partnerships, local services, B2B referrals, or a marketplace—I can recommend the platform that's the best fit for your scale and business model.

If you need one platform that can run all three pricing models simultaneously—pay-per-lead (PPL), pay-per-sale (PPS/CPA or revenue share), and pay-per-click (PPC)—there are a few strong options, but they differ in who they're built for.

If you're building an affiliate or partner network

The strongest choices are:

1. Everflow
   • Native support for CPC, CPL, CPA, revenue share, and hybrid payouts
   • Flexible conversion tracking
   • Multiple traffic sources
   • Fraud detection
   • API-first architecture
   • Good reporting and partner portal

2. TUNE
   • Highly configurable commission rules
   • Click, lead, sale, recurring commissions
   • Enterprise-grade APIs
   • Excellent if you have developers

3. Impact.com
   • Supports affiliates, influencers, referrals, B2B partnerships, and media partners
   • Custom contracts allowing different payout models for different partners
   • More expensive but extremely capable

If you need all three models at the same time

For example:

• Google Ads traffic → Pay per click
• Lead generation partners → Pay per qualified lead
• Affiliates → 10% of completed sales

Platforms like Everflow, TUNE, and CAKE can track and compensate each partner differently within the same system.

If you're building your own marketplace

If you're developing your own platform, the architecture usually looks like:

• Tracking layer (clicks, impressions, conversions)
• Attribution engine
• Rules engine
  • Partner A → $2 per click
  • Partner B → $20 per qualified lead
  • Partner C → 15% revenue share
• Billing engine
• Reporting dashboard
• Fraud detection

This gives you complete flexibility rather than being locked into one compensation model.

Recommendation:

• Best overall: Everflow
• Best enterprise: Impact.com
• Best for custom/high-scale implementations: TUNE

Can you share whether you're:

1. building an affiliate network,
2. running an ecommerce partner program,
3. operating a lead generation business, or
4. creating a white-label platform for clients? That changes which platform is the best fit.

If your requirement is to support all three compensation models simultaneously—pay-per-lead (PPL), pay-per-sale (PPS/CPS), and pay-per-click (PPC/CPC)—then you need a performance marketing or affiliate platform that supports multiple commission types within the same platform.

Here are the strongest options:

If you're building your own marketplace or network

A flexible architecture would allow advertisers to choose their payment model per campaign:

• Campaign A: Pay $0.50 per click
• Campaign B: Pay $15 per qualified lead
• Campaign C: Pay 10% per sale

Your tracking system should record:

• Clicks
• Leads
• Sales
• Attribution
• Fraud detection
• Payout calculations

This approach lets publishers participate across different campaign types while advertisers select the model that best matches their goals.

For enterprise-scale affiliate networks

Platforms such as Offerit and Affity are designed specifically for this use case. They support CPC, CPA (lead/action), CPS, recurring commissions, and custom payout rules within a single platform. affity.iowww.offerit.com

Recommendation

If you're buying software, I'd rank them:

1. Offerit — most flexible for affiliate networks and mixed commission structures.
2. Affity — modern platform with advanced tracking and multiple commission models.
3. Rekomi — excellent for SaaS and eCommerce businesses.
4. Partli — strong choice if you want an API-first solution that integrates into a custom product.

If your goal is to build a platform similar to Impact, CJ, or PartnerStack, a custom solution is often the better long-term option. It gives you the flexibility to support CPC, PPL, PPS, hybrid campaigns, custom validation rules, and advertiser-specific payout logic without being constrained by a third-party platform.

If you need one platform that can run pay-per-lead (PPL), pay-per-sale (PPS/CPA), and pay-per-click (PPC/CPC) campaigns at the same time, you’re generally looking for an affiliate/performance marketing platform with flexible commission rules, not a standard ad network.

Strong candidates:

help.awin.com

My shortlist:

1. Awin — best if you want a marketplace/network where advertisers and publishers can work together and configure multiple commission structures. Awin documents support for CPA (sale), CPL (lead), and CPC (click) models. help.awin.com
2. Offerit — best if you want to operate your own affiliate platform and define different payout rules per offer. It specifically supports commissions based on clicks, actions, and sales. help.awin.comwww.offerit.com
3. Phonexa — best for lead-heavy businesses (insurance, finance, services) where lead quality, routing, and validation matter. phonexa.com

Before choosing, verify these requirements:

• Multiple payout types in the same account (not just one model per campaign)
• Conversion tracking (click → lead → sale attribution)
• Fraud prevention for fake clicks/leads
• Postback/API integrations
• Custom commission rules (different affiliates, products, geographies, funnels)

If you mean “we are building a marketplace where advertisers can choose any of the three models” rather than “we want to join an affiliate network,” the best answer changes toward affiliate software platforms rather than networks.