ChatGPT answers, unedited

Yes. If you sell both digital downloads and physical products, the key feature to look for is product/category-level commission rules, rather than just different affiliate programs.

Strong options

• tapfiliate.com — Supports different commissions by product, SKU, or category, including multiple commission types in a single order. This is particularly useful if, for example, you want 20% on digital downloads but 8% on physical goods. Tapfiliate Help Center
• uppromote.com — Strong choice if you're on Shopify. Its special-product commission feature lets you assign different rates to individual products or collections while other products use the standard rate. It calculates mixed orders appropriately on a product-by-product basis. UpPromote Documentation
• refersion.com — Supports product-level commissions in addition to percentage, flat-rate, and tiered commission structures. Refersion Help Center
• woocommerce.com — If you're using WooCommerce, this is especially straightforward: commissions can be set by product or category, with percentage or fixed amounts overriding the store-wide rate. WooCommerce

For your particular setup

I'd narrow it down like this:

For example, you could configure:

• Digital downloads → 25%
• Physical products → 10%
• Certain high-margin physical products → 15%
• Products with no affiliate eligibility → 0%
• Mixed order → calculate the commission separately for each line item

Tapfiliate and UpPromote are particularly relevant because their documentation explicitly supports product-specific commission logic rather than forcing you to put digital and physical products into completely separate programs. Tapfiliate Help Center UpPromote Documentation

If you tell me what ecommerce platform you use (Shopify, WooCommerce, BigCommerce, custom, etc.), I can narrow this to the 2–3 best fits and compare pricing, tracking, payouts, cookie windows, and mixed-cart commission handling.

Yes. The key feature to look for is product- or category-level commission rules, so the same affiliate can earn, for example, 30% on digital downloads but 10% on physical products, even when both are in the same order.

A few options:

• WooCommerce Affiliate & Referral — particularly flexible if you're on WooCommerce. It supports different rates by product and category, percentage or fixed commissions, and more-specific rules overriding broader ones. An order containing both product types can therefore calculate commission separately for each line item. WooCommerce WooCommerce
• Affiliate for WooCommerce — another strong WooCommerce option. Its commission plans can target specific products/categories and specify different commission amounts, including rules that determine what happens to other products in the order. WooCommerce
• Simple Affiliate — if you're on Shopify, its Pro plan supports product- and collection-specific percentage overrides on top of an affiliate group's default rate. Simple Affiliate Help Center
• Solid Affiliate — worth considering for WooCommerce if you need more sophisticated combinations such as affiliate-specific + product-specific rates and product-variation-specific rates. Documentation | Solid Affiliate

What I'd look for in your setup

If your rule is simply:

you want software that calculates commission per order line, rather than applying one commission rate to the entire order.

For example, if someone buys a $50 digital download and $100 physical product, you'd want $15 + $10 = $25 commission, not 30% or 10% of the whole $150.

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, BigCommerce, custom, etc.) and whether you need recurring commissions/coupons/affiliate tiers, I can narrow this down to 2–3 suitable options and compare their pricing and exact rule capabilities.

Yes. If you sell both digital downloads and physical products, I’d prioritize software that can calculate commission per product/category, rather than simply having one commission rate per affiliate.

Best fits

• tapfiliate.com — Probably the strongest fit if you need sophisticated rules. Its “Extra Commissions” can assign different rates to products, SKUs, or categories, including different percentage/fixed structures. It can also calculate multiple commissions within one order, so a physical product and digital download can each use their own rate. Tapfiliate Help Center Tapfiliate
• goaffpro.com — Particularly attractive if you're on Shopify. It supports default, product, and collection/category commissions, and explicitly calculates commission per line item when an order contains products with different rates. GoAffPro GoAffPro Help Center
• refersion.com — Supports percentage, flat-rate, and tiered commissions, plus product-level commissions. Good choice if you want a more general-purpose affiliate platform. Refersion Help Center
• WooCommerce's affiliate/referral plugins — If your store runs on WooCommerce, there are plugins that let you set rates by product or category, with the product/category rule overriding the global rate. WooCommerce WooCommerce

For your particular setup

Suppose you want:

That's exactly the sort of setup I'd look for. Tapfiliate and GoAffPro are the two I'd investigate first because they can distinguish commission at the product/category level rather than forcing one rate across the entire order. Tapfiliate Help Center GoAffPro

If you tell me what platform your store is on (Shopify, WooCommerce, Gumroad, custom, etc.), I can narrow this down to the best 2–3 options, including pricing and whether they can handle digital + physical products in the same checkout.

Yes. If your key requirement is different commission rules for digital downloads vs. physical products, I’d shortlist these:

My pick: Tapfiliate

tapfiliate.com explicitly supports commission rules based on products, SKUs, and categories, so you could do something like:

• Digital downloads: 30% commission
• Physical goods: 10% commission
• Specific high-margin physical products: 15%
• Certain affiliates/VIP partners: additional or different rates

Tapfiliate also supports fixed and percentage commissions and says its product-level rules can be used within the same program, rather than requiring separate programs for each product category. Tapfiliate Help Center Tapfiliate Help Center

Refersion is also a strong option

refersion.com lets you assign different commission rates at the SKU level, which is particularly useful if your store already has clean SKU data. You could assign, for example, 30% to every digital-download SKU and 10% to physical-product SKUs. Refersion Help Center

One caveat: Refersion says product-level commissions aren't available on all plans. Refersion Help Center

If you tell me what platform you sell through (Shopify, WooCommerce, Gumroad, WooCommerce + a digital-download plugin, custom site, etc.), I can narrow this down to the best 2–3 options based on integration, product-level commissions, recurring commissions, and pricing.

Yes. If you sell both digital downloads and physical products, I’d prioritize platforms that can apply commission rules at the product/SKU or category level, rather than just giving every affiliate one sitewide percentage.

Best fits

• Refersion — Strong fit if you want something purpose-built for ecommerce. It supports SKU-level commission rates, so you could, for example, pay 30% on digital downloads and 10% on physical goods, while products without an override use the affiliate's default rate. It also supports percentage, flat-rate, and per-item commissions. Refersion Help Center Refersion Help Center

refersion.com

• UpPromote — Particularly attractive if you're on Shopify. It lets you assign special commission rates to individual products or collections while other products continue using the program's default rate. So you could make an entire "Digital Downloads" collection 25% and physical products 8%, for example. UpPromote Docs UpPromote Docs

uppromote.com

• Affiliate for WooCommerce — If your store is WooCommerce, this is worth a serious look. It supports per-product and per-category rates, including different percentage/fixed commissions and product exclusions. WooCommerce WooCommerce

woocommerce.com

• Spiffy — Interesting if your digital products are sold more like offers/courses/subscriptions. It supports product/plan-specific overrides and different rules for one-time versus subscription purchases. Spiffy

spiffy.co

My recommendation

If your requirement is simply:

Digital products = high commission; physical products = lower commission

I'd shortlist Refersion and UpPromote first.

One important distinction: if your digital downloads aren't in the same ecommerce catalog as your physical goods—for example, physical products are in Shopify but digital products are sold through Gumroad, WooCommerce, Kajabi, etc.—the best choice can change considerably.

If you tell me what platform your store is on (Shopify, WooCommerce, BigCommerce, custom, etc.) and where the digital downloads are sold, I can narrow this down to the 2–3 best options and compare their pricing and exact commission-rule capabilities.

Yes. The key feature you want is product-level or category-level commission rules, rather than just different commission rates for different affiliates.

For a store selling both digital and physical products, I’d shortlist:

My top picks

1. Affiliate for WooCommerce — strongest choice for WooCommerce

You can define commission rates by product or category, including percentage or fixed commissions. Its rules operate at the product-line level, so an order containing both a digital download and a physical product can have different commissions on each item. WooCommerce WooCommerce

For example:

• Digital downloads → 30%
• Physical goods → 10%
• Specific high-margin product → 40%
• Certain products → 0%

It also supports more complicated combinations such as affiliate-specific + product/category rules. WooCommerce

woocommerce.com

2. Post Affiliate Pro — best if you need sophisticated tracking

Post Affiliate Pro can route transactions based on product IDs/categories and calculate commissions separately for the individual items in a mixed cart. Its documentation specifically describes using separate campaigns for different product categories. Post Affiliate Pro

postaffiliatepro.com

3. Refersion — good ecommerce-focused option

Refersion supports percentage, flat-rate, and tiered commission structures, plus product-level commissions. Refersion Help Center

refersion.com

What I'd choose

If you tell me what platform your store runs on (Shopify, WooCommerce, Gumroad, BigCommerce, custom, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, attribution windows, payouts, and exactly how they handle a cart containing both a digital and physical product.

Yes. Since you have both digital downloads and physical products, I’d prioritize affiliate software that can apply commissions at the product/SKU/category level, rather than just one rate per affiliate.

Best fits

• tapfiliate.com — probably my first choice. It supports different commission rates for specific products, SKUs, and categories. Its current documentation specifically describes using different commission types for different products/categories and even splitting a single order into multiple product-level commissions. Tapfiliate Help Center Tapfiliate Help Center

• Example: digital downloads → 30%
• Physical products → 10%
• Premium physical SKU → 5%
• Particularly good if you're on WooCommerce; its WooCommerce integration can associate a commission type with a specific product/category. Tapfiliate Help Center
• postaffiliatepro.com — strongest for very granular rules. It supports product-specific commission types, category-based rules, and SKU-level tracking. Post Affiliate Pro This is worth considering if you expect your commission logic to get complicated.
• uppromote.com — good if you're on Shopify. It supports special/product-specific commission structures as well as tiered commissions and new-customer rules. UpPromote

What I'd choose

If your requirement is simply:

Digital products = higher commission; physical products = lower commission

I'd lean Tapfiliate. It has an explicit product/category commission mechanism, rather than forcing you to build awkward workarounds. Tapfiliate Help Center

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Gumroad, WordPress, custom, etc.), I can narrow this down to the 2–3 best options and compare pricing, integrations, cookies, recurring commissions, and product-level rules.

Yes. If you sell both digital downloads and physical products, I’d prioritize affiliate platforms that can calculate commissions at the product/SKU/category level, rather than just applying one rate to the whole order.

Best fits

• tapfiliate.com — probably the strongest fit if you need granular rules. It supports different commission rates by product, SKU, category, campaign, or partner, so you could do something like 30% on digital downloads and 10% on physical goods. Tapfiliate Help Center Tapfiliate
• uppromote.com — particularly attractive if you're on Shopify. It supports special commission rates for individual products/collections, product exclusions, tiered commissions, and different commission structures. UpPromote Docs UpPromote
• impact.com — worth considering if you're building a larger/more sophisticated partner program and need complex rules, although I'd look more closely at implementation requirements before choosing it.

For your particular setup

I'd structure it roughly like:

My first choice would be Tapfiliate if product-level commission logic is the main requirement. UpPromote would be my first look if you're on Shopify and want something more tightly integrated with the store.

One important distinction: if you mean “affiliate gets 30% when the order contains a digital product, but 10% on the physical items in that same order”, rather than simply assigning different rates to different products, that's the specific capability I'd verify before buying. Tapfiliate's product/SKU/category rules are designed for this kind of granularity, while some platforms only let you change the commission for the whole referral/order. Tapfiliate Help Center

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Gumroad, custom, etc.), I can narrow this down to the best 2–3 options and compare pricing + exact commission-rule capabilities.

Yes. If you need different affiliate commissions for digital downloads vs. physical products, I’d shortlist these:

What I'd pick for your setup

If your rule is something like:

• Digital downloads: 30% commission
• Physical goods: 10% commission
• Some physical products: 5%
• Certain products: $X flat commission

Refersion is worth a close look. Its product-level commission feature lets you assign rates to individual SKUs, while products without a special rate retain the offer's default commission. Refersion Help Center Refersion Help Center

If you want rules based on categories rather than maintaining a huge SKU list, Awin is stronger. Its commission groups can distinguish products by category, product ID, SKU, and other parameters. Awin Help Center Awin Help Center

For example, you could have:

Digital → 30%
Physical → 10%
High-cost physical → 5%
New-customer digital → 35%

Awin specifically supports commission by product category and product ID, provided product-level tracking is implemented. Awin

My recommendation: If you tell me what ecommerce platform you use (Shopify, WooCommerce, Gumroad, Podia, etc.) and roughly how many products/SKUs you have, I can narrow this down to the 2–3 best options and compare pricing, tracking, payout rules, and digital-vs-physical commission support.

Yes. If you sell both digital downloads and physical products, I’d prioritize affiliate platforms that can calculate commission at the product/SKU level, rather than simply applying one percentage to the whole order.

Best fits

• tapfiliate.com — probably the easiest fit. Its Extra Commissions can apply different rates by product, SKU, or category, so you could do something like 30% on digital downloads and 8% on physical goods. It can also calculate multiple commissions when an order contains different products. Tapfiliate Help Center Tapfiliate Help Center
• refersion.com — excellent for SKU-level rules. You can assign special commission rates to individual SKUs while keeping a default commission for everything else. Importantly, if an order contains both types of products, Refersion says it applies the appropriate SKU-level rate to those items while other products retain the default rate. Refersion Help Center Refersion Help Center
• postaffiliatepro.com — strongest for complex setups. It supports product/category-based commission routing and can calculate separate commissions when a cart contains products from different categories. This is attractive if you expect your commission logic to become more sophisticated. Post Affiliate Pro Post Affiliate Pro

What I'd choose

For example, your setup could be:

• Digital downloads → 30%
• Physical goods → 10%
• Premium/high-margin digital products → 40%
• Low-margin physical products → 5%
• Special affiliate → additional percentage or bonus

The key question is what platform your store runs on (Shopify, WooCommerce, custom site, Gumroad, etc.). That can change which of these is the best choice and how much technical work is required. Tapfiliate Help Center Post Affiliate Pro

If you tell me your store platform + roughly how many products/SKUs you have, I can narrow this down to the best 2–3 options and compare pricing/integration effort.

Yes. The key feature to look for is product-/SKU-level commission rules, rather than just different rates per affiliate.

Good options:

• Refersion — supports different commission rates by SKU/product, so you could, for example, pay 30% on digital downloads and 10% on physical products. It can bulk-import SKU commission rules. Refersion Help Center
• iDevAffiliate — supports per-product commissioning using product IDs/SKUs, with the product-specific rate overriding the normal payout. iDevAffiliate
• Awin — more enterprise-oriented, but its Product Level Tracking lets you commission based on Product ID or Product Category. This is particularly useful if your checkout contains mixed physical/digital baskets. Awin
• Affiliate for WooCommerce — if you're on WooCommerce, this is especially flexible: commission plans can target products/categories and specify different rates, including different rules within the same order. WooCommerce
• Simple Affiliate — if you're on Shopify, its Pro plan supports product- and variant-specific commission overrides. Simple Affiliate Help Center

What I'd pick

If you tell me your ecommerce platform (Shopify, WooCommerce, BigCommerce, custom checkout, etc.), I can narrow this down.

For example, your desired setup might be:

If you need all of those rules simultaneously, I'd lean toward a system with a proper commission-rule hierarchy rather than one that merely supports product-level overrides. Refersion and Awin are worth particular attention, while WooCommerce's own affiliate tooling is quite powerful if that's your platform. Refersion Help Center Awin WooCommerce

If you sell both digital downloads and physical products, you’ll want an affiliate platform that can apply different commission rules by product, category, SKU, or product type rather than only a single store-wide percentage.

Good options:

For your setup, a typical commission structure might look like:

• Digital downloads: 30% commission (high margin)
• Physical goods: 5–10% commission (lower margin)
• Premium bundles: 15% commission
• Certain products: no commission
• VIP affiliates: custom rates

Platforms with product/category rules handle this better than basic affiliate plugins. For example, WooCommerce’s affiliate tools allow product-level and category-level overrides instead of forcing one site-wide rate. WooCommerce

My shortlist would be:

1. Shopify store: Tapfiliate or Refersion
2. WooCommerce store: WooCommerce Affiliate & Referral Program or Tapfiliate
3. Large catalog / many affiliate partners: Impact.com
4. Mostly digital products or subscriptions: Rewardful or ClickBank-style systems (ClickBank supports product-level commission settings). ClickBank Support

If you tell me your ecommerce platform (Shopify, WooCommerce, Magento, custom, etc.) and whether digital downloads are one-time purchases or subscriptions, I can narrow it down.

Yes. For a store selling both digital downloads and physical products, I’d prioritize affiliate platforms that can calculate commission at the product/SKU/category level, rather than simply giving every sale the same percentage.

Best fits

• tapfiliate.com — probably the best fit for a straightforward setup. It supports different commission rates by product, category, campaign, or partner. For example, you could pay 30% on digital downloads and 8% on physical goods. Its Extra Commissions feature can assign different rates to individual products or categories. Tapfiliate Help Center Tapfiliate
• postaffiliatepro.com — strongest if your catalog/commission logic is more complex. Its Commission Groups can target products using things such as product IDs, SKUs, or tags, and it can calculate each item separately when an order contains multiple product types. Post Affiliate Pro
• tapfiliate.com is particularly relevant if you're on Shopify or WooCommerce, since it supports product/category-specific commissions and order-level tracking. Tapfiliate

For your specific model

I'd structure it something like:

Tapfiliate and Post Affiliate Pro are the two I'd shortlist. Tapfiliate is the cleaner choice if you want relatively easy configuration; Post Affiliate Pro is attractive if you expect lots of SKUs and increasingly complicated commission rules.

If you tell me what platform your store runs on (Shopify, WooCommerce, Gumroad, custom, etc.), I can narrow this down to the best 2–3 options and compare their pricing and exact product-level commission capabilities.

Yes. If you sell both digital downloads and physical products, I’d prioritize affiliate platforms that can calculate commission at the product/SKU/category level, rather than just having one global rate.

Best fits

• Tapfiliate — probably the strongest fit for a mixed catalog. It supports different commission rules by product, SKU, or category, including percentage and fixed commissions. You could, for example, set 30% on digital downloads and 10% on physical goods. Its newer “Extra Commissions” functionality specifically supports product/category-based rules. Tapfiliate Help Center Tapfiliate

tapfiliate.com

• Refersion — another good option. It supports percentage, flat-rate, and tiered commissions, plus product-level commissions within offers. Refersion Help Center

refersion.com

• UpPromote — particularly worth considering if you're on Shopify. It supports special commissions for specific products and can exclude products/collections from commission calculations. UpPromote

uppromote.com

• Affiliate for WooCommerce — if you're on WooCommerce, this is especially flexible. You can create commission plans based on product or product category, with percentage or fixed rates, and set rules for the other products in the same order. WooCommerce

woocommerce.com

For your use case

I'd structure it roughly like:

The important question is what platform your store runs on. If you tell me whether you're on Shopify, WooCommerce, WordPress, Gumroad, Etsy, a custom site, etc., I can narrow this down to the 2–3 best options and compare pricing, tracking, cookie windows, product-level rules, and payout features.

Yes. The key feature you want is product/category-level commission rules, rather than just a single commission rate per affiliate.

Best fits

• WooCommerce Affiliate for WooCommerce — probably the strongest fit if your store runs on WooCommerce. It supports different percentage or flat commissions by individual product or product category, plus affiliate-specific rules and more complex commission plans. WooCommerce WooCommerce

• Example: digital downloads → 30%
• Physical products → 8%
• Specific high-margin product → 20%
• Specific affiliate → a different rate
• You can also use rules to exclude products or set zero commission. WooCommerce
• Avada Affiliate Marketing — worth considering if you're on Shopify. It supports a default commission plus per-product overrides, so different products in the same order can receive different commission rates. For example, Product A at 20% and Product B at 10% are calculated separately. Avada Docs

What I'd choose

If you're on WooCommerce, I'd lean toward Affiliate for WooCommerce because its commission-plan system is particularly flexible for a mixed catalog. You can organize your rules around categories such as:

The important part is that digital vs. physical doesn't necessarily need to be a special "digital/physical" setting. You can put your digital products in one category and physical goods in another, then apply different commission rules to those categories. WooCommerce

If you tell me what platform you're selling on (Shopify, WooCommerce, BigCommerce, custom site, etc.), I can narrow this down to the best 2–3 affiliate systems for your exact setup, including pricing and whether they handle mixed-product orders correctly.

Yes. If you sell both digital downloads and physical goods, I’d prioritize affiliate platforms that can apply commission rules at the product/SKU or category level, rather than just one commission rate per affiliate.

Best fits

• Tapfiliate — probably the strongest fit if you need flexible rules. It supports different commissions by product, SKU, or category, including separate commission types. For example, you could pay 30% on digital downloads but 10% on physical products. Tapfiliate Help Center Tapfiliate

tapfiliate.com

• Refersion — supports percentage, flat-rate, and tiered offers, plus product-level commissions. This is a good option if you want a more traditional affiliate-management platform. Refersion Help Center

refersion.com

• UpPromote — particularly worth considering if you're on Shopify. It supports special commissions for specific products while other products use the normal program rate. UpPromote UpPromote Docs

uppromote.com

• WooCommerce Affiliate plugins — if your store is on WooCommerce, this can be even more granular. The official WooCommerce affiliate documentation describes rules for individual products and categories, with percentage or fixed commissions and rule precedence. WooCommerce WooCommerce

What I'd choose

If your requirement is something like:

Digital downloads → 30%
Physical goods → 10%
Certain high-margin products → 20%
Some products → $X fixed commission

I'd shortlist Tapfiliate first, Refersion second, and UpPromote if you're on Shopify.

One important distinction: if you mean different commission rules within the same order—e.g. a customer buys a $50 digital download and a $100 physical product, and the affiliate should receive 30% × $50 + 10% × $100—I'd specifically verify how each platform handles line-item/product-level commission calculation, rather than merely "special product commissions." Tapfiliate explicitly documents handling multiple commissions for conversions where rates vary by product/category. Tapfiliate Help Center

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, custom site, Gumroad, etc.), I can narrow this down to the best 2–3 options and compare pricing, tracking, product-level rules, refunds, and digital-download support.

Yes. If you sell both digital downloads and physical products, I’d prioritize software that can calculate commission at the product/SKU or category level, rather than only having one global affiliate rate.

Best fits

• Refersion — Strong choice for ecommerce. It supports SKU-level commission rates, so you could have, for example, 20% on digital downloads and 5% on physical goods. Refersion Help Center
• iDevAffiliate — Good if you want granular control. It supports product-specific commissions based on product IDs/SKUs, overriding the normal commission rate. iDevAffiliate
• GoAffPro — Particularly worth considering if you're on Shopify. It supports product and collection commissions, with product rates overriding the default, and calculates commissions per line item. GoAffPro
• Affiliate for WooCommerce — Probably the most straightforward choice if you're on WooCommerce. You can create different commission plans based on products or product categories, including percentage or flat rates. WooCommerce
• Post Affiliate Pro — More enterprise-oriented, but useful when you need sophisticated rules. It can route transactions to different campaigns based on product ID, allowing different commission rates by product category. Post Affiliate Pro
• Spiffy — Interesting if your digital products are sold alongside subscriptions/courses. It supports product-specific overrides as well as different rules for one-time and recurring purchases. Spiffy

What I'd choose

If your rule is simply:

Digital downloads = 20% commission
Physical products = 5% commission

I'd shortlist Refersion, iDevAffiliate, or GoAffPro.

If you're on WooCommerce, I'd go with Affiliate for WooCommerce because product/category rules are built directly into the WooCommerce ecosystem. WooCommerce

If you tell me what you're using to sell the products (Shopify, WooCommerce, WordPress, Gumroad, Etsy, custom site, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, payouts, and digital-vs-physical commission rules.

Yes. If you sell both digital downloads and physical products, you’ll want affiliate software that can calculate commission at the product/SKU/category level, rather than just applying one rate to the whole order.

Best fits

Tapfiliate is probably the strongest match for your specific requirement. Its current documentation explicitly supports different commission rates by product, SKU, or category, including multiple commissions within one order. For example, you could pay 30% on a digital download and 8% on a physical product in the same basket. Tapfiliate Help Center Tapfiliate Help Center

Refersion is another strong choice if your rules are primarily SKU-based. It lets you assign different commission rates to individual SKUs, including bulk SKU uploads. Refersion Help Center Refersion Help Center

If you're on WooCommerce, you may not need a separate affiliate platform at all: WooCommerce's affiliate extensions can apply rules by product/category and can make the most-specific rule override broader ones. WooCommerce WooCommerce

What I'd choose

If your model is something like:

• Digital downloads → 30%
• Physical goods → 10%
• Certain low-margin physical products → 5%
• Specific affiliates → special rates
• One order containing both → calculate each line item separately

I'd shortlist Tapfiliate vs. Refersion, with Tapfiliate ahead if you expect more complicated commission logic.

If you tell me whether you're on Shopify, WooCommerce, or another platform, I can narrow it down to the best 2–3 options and compare pricing + exact commission-rule capabilities.

If you're on WooCommerce, you may not need a separate affiliate platform at all: WooCommerce's affiliate extensions can apply rules by product/category and can make the most-specific rule override broader ones.

Yes. If you sell both digital downloads and physical products, I’d prioritize affiliate platforms that can change commission based on the actual product/SKU or category, rather than only setting a commission per affiliate.

Best fits

• Refersion — strongest straightforward option. Refersion supports SKU-level commissions, so you could, for example, pay 30% on a digital download and 10% on a physical product in the same order. The other items retain the default commission. SKU commissions can also be bulk-uploaded. Refersion Help Center Refersion Help Center

refersion.com

• Tapfiliate — best for more sophisticated rules. It supports product-, category-, and campaign-specific commissions, as well as different rates for affiliate groups. That makes it a good choice if your rules might evolve beyond simply “digital = X%, physical = Y%.” Tapfiliate Tapfiliate

tapfiliate.com

What I'd choose

If your rule is simply:

Digital downloads → 30%
Physical goods → 10%

I'd lean Refersion because its SKU-level commission feature maps very cleanly to that setup. Its current Growth plan specifically lists product-level commissions and SKU exclusions. Refersion

If you have rules like:

Digital → 30%
Physical → 10%
Certain high-margin products → 15%
VIP affiliates → different rates
Subscriptions → recurring commission

then Tapfiliate is probably the more flexible choice. Tapfiliate support.tapfiliate.com

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Gumroad, etc.) and your exact commission rules, I can narrow this down to the 2–3 best options and compare their pricing/integration.

Yes. Tapfiliate looks like one of the strongest fits for your setup.

It explicitly supports different commission rates by product, SKU/category, campaign, affiliate, or partner type, so you can have one affiliate program covering both digital and physical products. Tapfiliate Help Center Tapfiliate

For example, you could configure:

• Digital downloads: 30% commission
• Physical goods: 10% commission
• Specific high-margin products: 20%
• Certain affiliates: custom rates
• Subscriptions, if applicable: recurring commission

Importantly, Tapfiliate says you don't need a separate program just to calculate different commissions for specific products or categories; its Extra Commissions functionality handles that. Tapfiliate Help Center

Other good option: UpPromote

If you're on Shopify, uppromote.com is also worth considering. It supports special product commissions, flat or percentage commissions, tiered commissions, and excluding particular products/collections. UpPromote

My shortlist

I'd lean Tapfiliate if your key requirement is “different commission logic depending on what was purchased.” Its documentation specifically supports product/category-level rules. Tapfiliate

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Gumroad, WooCommerce + downloads, custom site, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, and commission-rule flexibility.

Yes. If you sell both digital downloads and physical products, the key feature to look for is product/SKU-level commission rules, so you can do something like:

• Digital downloads → 40% commission
• Physical goods → 10% commission
• High-margin physical products → 15%
• Certain products → 0% / excluded
• Potentially different rates for particular affiliates

Best fits

Refersion is particularly strong for your use case. Its current documentation says you can assign different commission rates to individual SKUs, and when an order contains multiple products, the SKU-specific rate applies to those items while other products use the offer's default rate. Refersion Help Center Refersion Help Center

GoAffPro goes even further: it supports product and collection commissions, plus rule-based royalties using things like product name, SKU, or vendor. GoAffPro Help Center GoAffPro Help Center

UpPromote supports special commissions for specific products while leaving the rest of the catalog on the normal program rate. It also supports excluding particular products/collections. UpPromote

What I'd choose

If you're on Shopify, I'd shortlist GoAffPro vs. UpPromote. If you need particularly granular SKU-level control and more advanced affiliate-program management, Refersion is worth a close look.

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, Gumroad, WordPress, etc.) and roughly how many digital vs. physical products you have, I can narrow this down to the 2–3 best options and compare pricing/features.

Yes. If your key requirement is different commission rules for digital downloads vs. physical goods, there are several good options—but GoAffPro stands out for rule flexibility.

Best fits

• goaffpro.com — strongest fit for complex product-based rules.

It supports commissions by product, collection/category, SKU, product type, vendor, product tag, and other conditions. It also calculates commission at the product/line-item level, so one order can contain a digital product at one rate and a physical product at another. GoAffPro GoAffPro Docs
Example: 30% on digital downloads, 8% on physical goods, with exceptions for particular SKUs.

• tapfiliate.com — good alternative.

Tapfiliate supports different commissions based on product, SKU, or category, although its more advanced product-specific commission functionality depends on how you integrate it (WooCommerce, JavaScript, or REST API). Tapfiliate Help Center

• refersion.com — worth considering if your program is more traditional affiliate marketing.

Refersion supports percentage, flat-rate, and tiered commission structures and also offers product-level commissions. Refersion Help Center

What I'd choose

If your setup is something like:

I'd start with GoAffPro. Its rules can use Product Type, SKU, product tags, collections, etc., which maps very naturally to separating digital and physical inventory. GoAffPro Docs

The particularly useful part is that it can handle an order containing both types rather than forcing one commission rate on the entire order. GoAffPro

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, BigCommerce, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, payouts, and digital-vs-physical commission rules.

Yes. You’ll want an affiliate platform that supports product-level (SKU/category) commission rules, not just a single store-wide commission rate. The key requirement is that the software receives order line-item data so it can tell whether a sale was a digital download or a physical item and apply the right rule. Awin Help Center Track360

Some good fits:

A common setup for your situation would be something like:

• Digital downloads: 30–50% commission (higher margin)
• Physical goods: 5–15% commission (lower margin after fulfillment costs)
• High-cost physical items: custom lower rate or flat fee
• Bundles: special commission rule based on the bundle SKU

Before choosing, check these specific features:

1. Line-item tracking

Avoid platforms that only see “$100 order total.” You need them to know “$40 ebook + $60 shipped product” so commission can be split correctly. Track360

2. Product/category overrides

You want rules like “all digital products = X%” and “all physical products = Y%,” plus exceptions for individual SKUs. Awin Help Center WooCommerce

3. Mixed-cart handling

Confirm how it calculates an order containing both types of products.

4. Refund/return handling

Especially important for physical goods where returns are common.

If you tell me your ecommerce platform (Shopify, WooCommerce, BigCommerce, custom checkout, Gumroad, etc.) and roughly how many products/affiliates you have, I can narrow this to the best 2–3 options.

Yes. If you sell both digital downloads and physical goods, I’d prioritize affiliate software that can calculate commission at the product/SKU level, rather than merely giving you different rates for different affiliates.

Best fits

Refersion is particularly straightforward: you can assign commission rates to individual SKUs, and those rates override the default offer rate for those items. If an order contains multiple products, each product can retain its own commission treatment. Refersion Help Center Refersion Help Center

GoAffPro goes even further for Shopify: it supports product/variant commissions plus collection/category rules, and explicitly calculates commissions per line item. So, for example, you could do 30% on digital downloads and 8% on physical products in the same order. GoAffPro

UpPromote supports special product commissions, where particular products receive a different rate while everything else follows the normal program rules. UpPromote

If you're on WooCommerce, Affiliate for WooCommerce lets you create commission plans for specific products or product categories, with either percentage or flat-rate commissions. WooCommerce

What I'd choose

• Shopify: GoAffPro if granular product/category rules are the main requirement; UpPromote if you also want a more extensive affiliate-program feature set.
• WooCommerce: Affiliate for WooCommerce.
• Platform-agnostic / dedicated affiliate tracking: Refersion.

For your particular model, I'd set it up something like:

• Digital downloads → 25–40%
• Physical goods → 5–15%
• Certain high-margin physical products → higher custom rate
• Low-margin/clearance products → 0% or excluded
• Mixed orders → commission calculated per line item, not one percentage across the entire order.

That last point is important: you don't want a $100 digital download and a $100 physical product in the same cart to accidentally generate the same affiliate payout.

If you tell me whether you're on Shopify, WooCommerce, BigCommerce, or something else, I can narrow this down to the 2–3 best options and compare their pricing, tracking, payouts, and exact commission-rule capabilities.

Yes. If your key requirement is different commission logic for digital downloads vs. physical products, I’d shortlist these:

My top picks

1. Awin — best for sophisticated rules

Awin can vary commission by product ID, product name, or product category, and its commission groups can combine product rules with other conditions. It requires product-level tracking to pass the relevant product information. Awin Help Center Awin Help Center

So you could do something like:

• Digital downloads → 30%
• Physical goods → 10%
• Specific low-margin physical SKUs → 5%
• New customers → additional/alternative rate

Awin's current U.S. pricing starts at $49/month plus a transaction fee on Access. Awin

2. Refersion — best if you primarily need SKU-level control

Refersion explicitly supports different commission rates by SKU, and when an order contains multiple products, it applies the appropriate SKU commission to those items while other products retain the default offer rate. Refersion Help Center

That makes it a particularly good fit if your structure is basically:

"Digital products = X%; physical products = Y%; certain products override those rates."

3. GoAffPro — worth considering if you're on Shopify

GoAffPro supports product- and variant-specific commissions, collection commissions, and commission rules. Its documentation says commissions are calculated per line item, which is exactly what you want for a cart containing both a download and a physical product. GoAffPro

What I'd choose

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, Gumroad, WordPress, custom, etc.) and roughly how you want the commissions structured—for example, "30% digital / 10% physical / 0% on certain products"—I can narrow this to the 2–3 best options and compare pricing, integrations, cookie duration, payout features, and how each handles mixed carts.

If you sell both digital downloads and physical goods, look for affiliate software that supports product-level or category-level commission rules, not just one global affiliate rate. The right setup lets you do something like:

• Digital downloads → 30% commission
• Physical products → 10% commission
• High-margin products → custom higher rate
• Low-margin products → reduced rate or flat fee
• Specific affiliates → negotiated overrides

Some options that handle this well:

A few recommendations by store setup:

• WooCommerce: Start with Affiliate For WooCommerce or AffiliateWP. Product/category commission rules are a major advantage here. woocommerce.comwww.shopify.com
• Shopify: Look at Impact.com, Tapfiliate, or Shopify-focused affiliate apps that support product overrides.
• Custom ecommerce stack: Impact.com or Post Affiliate Pro are more flexible.

For your specific mix, I’d prioritize these features:

1. SKU/product-category commission rules (digital vs physical split)
2. Mixed-cart handling (one order containing both types should calculate correctly)
3. Commission exclusions (shipping, taxes, low-margin products)
4. Affiliate-specific overrides
5. Coupon + link attribution together
6. Refund/chargeback adjustments

A common structure for mixed catalogs is:

• Digital downloads: 25–50%
• Physical goods: 5–15%
• Premium affiliates: custom negotiated rates

Those ranges reflect the typical margin differences between digital and physical products. www.shopify.com

If you tell me your platform (Shopify, WooCommerce, BigCommerce, custom checkout, etc.) and whether downloads are one-time or subscription-based, I can narrow this to the best 2–3 choices.

Yes. The key feature to look for is product- or category-level commission rules, rather than just different affiliate campaigns.

Best fits

If you're on WooCommerce, I'd pick Affiliate for WooCommerce. It lets you create commission plans based on individual products or product categories, with percentage or fixed commissions. Importantly, it calculates commission per product in an order, so an order containing both a digital download and a physical product can use different rates for each. woocommerce.com

For example:

• Digital downloads → 30%
• Physical goods → 10%
• Certain high-margin products → 20%
• Some products → 0% commission

You can also combine product rules with affiliate-specific rules and other conditions. woocommerce.com

If you're on Shopify, UpPromote is a strong alternative. It supports special commission rates for individual products or collections while other products use the normal program rate. Its documentation even gives an example of an order containing two products where each product gets its applicable commission rate. docs.uppromote.com

So my recommendation is:

• WooCommerce → Affiliate for WooCommerce
• Shopify → UpPromote
• Stripe/Paddle digital/SaaS → Rewardful

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, BigCommerce, custom, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, payout features, and how well each handles mixed carts.

Yes. If you sell both digital downloads and physical goods, I’d prioritize affiliate software that can apply commissions at the product/type/category level, rather than just one commission rate per affiliate.

Best fits

GoAffPro is the standout for your use case. Its rules engine can specifically use Product Type, SKU, product tag, product name, vendor, and other conditions to determine the commission. It also supports product-specific and collection-level commissions. docs.goaffpro.com

So you could have something like:

• Digital downloads: 30% commission
• Physical products: 10% commission
• Certain low-margin physical products: 5%
• Premium digital bundles: 40%
• Specific affiliates: custom rates on top of those rules

GoAffPro also lets you exclude shipping/tax from the commission calculation, which can be particularly useful for physical goods. docs.goaffpro.com

UpPromote is another strong choice. It supports special commissions for specific products while letting other products follow the normal program rules. It also supports percentage, flat-per-order, and flat-per-item commissions. docs.uppromote.com

What I'd choose

If your requirement is specifically “digital = one commission structure, physical = another, with exceptions”, I'd rank them:

1. GoAffPro — strongest rules engine
2. UpPromote — easier/simple product-specific setup
3. Refersion — worth looking at if you're scaling into a more sophisticated affiliate operation
4. Tapfiliate — good general-purpose option, but I'd pick the above for this particular requirement.

If you tell me what ecommerce platform you're on (Shopify, WooCommerce, Gumroad, WordPress, custom, etc.), I can narrow this down to the best 2–3 options and compare pricing, tracking, payout features, and exactly how you'd configure the digital-vs-physical commissions.

Yes. If your key requirement is different commission rules for digital downloads vs. physical goods, I’d prioritize platforms that support product/SKU/category-level commissions, rather than just a single commission rate per affiliate.

Best fits

iDevAffiliate is particularly straightforward: you can assign a commission to individual product IDs/SKUs, and that rate overrides your default commission when the product is purchased. www.idevaffiliate.com

Tapfiliate supports different commissions based on product, SKU, or category, although some implementations require WooCommerce, JavaScript, or REST API integration. support.tapfiliate.com

If you're on Shopify, Affilitrak is interesting because its rules can include/exclude products or collections and assign either percentage or fixed commissions. affilitrak.com

If you're on WooCommerce, Affiliate for WooCommerce explicitly supports product/category-specific commission plans. woocommerce.com

For your particular model

You could structure it like:

• Digital downloads: 30% commission
• Physical products: 8% commission
• Selected high-margin physical products: 12%
• Certain products: 0%
• Default: 10%

The important question is whether the software calculates those rates per line item, rather than applying one rate to the entire order. For example, if someone buys a $50 digital download and a $100 physical product, you want something like $15 + $8 = $23 commission, not 30% or 8% applied indiscriminately to the whole $150 order.

For that requirement, I'd shortlist iDevAffiliate, Tapfiliate, and Affilitrak first. Awin can do it too, but is probably more platform than a typical small/midsize store needs. www.awin.com

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, Magento, custom, etc.), I can narrow this down to the 2–3 best options and compare pricing, tracking, payout handling, and commission-rule flexibility.

Yes. If your key requirement is different commission rules for digital downloads vs. physical products, I’d shortlist these:

My pick: Tapfiliate

Tapfiliate explicitly supports different commission rates by product, SKU, or category, including percentage or fixed commissions. Its documentation gives exactly the kind of setup you're describing: different rates for different product lines within one affiliate program. support.tapfiliate.comwoocommerce.com

For example, you could have:

• Digital downloads: 30% commission
• Physical products: 10% commission
• Certain high-margin digital products: 40%
• Specific physical SKUs: $5 flat commission
• VIP affiliates: a different rate from everyone else

Tapfiliate also supports product/category-specific rules alongside affiliate-specific commissions and performance bonuses. tapfiliate.com

One caveat: Tapfiliate's product/category-specific Extra Commissions are currently listed as Scale/Enterprise features, so plan pricing matters if you need this functionality. support.tapfiliate.com

If you're on WooCommerce

Affiliate for WooCommerce is particularly attractive because its commission plans can directly target products and categories, with percentage or flat-rate commissions. It can also use taxonomies such as categories, tags, attributes, brands, and shipping classes. woocommerce.com

So if you tell me what ecommerce platform you're using (Shopify, WooCommerce, custom, Gumroad, etc.), I can narrow this down to the 2–3 best affiliate systems for your exact setup, including pricing and whether they can handle one order containing both digital and physical products with separate commissions.

Yes. The key feature you want is product/SKU-level commission rules, rather than a platform that only lets you set one commission rate for the whole store.

Strong options

Refersion is particularly straightforward if you want something like:

• Digital downloads → 30%
• Physical goods → 10%
• Certain high-margin products → 20%
• Specific SKUs → custom commission

Its documentation explicitly supports different commission rates at the product/SKU level, including bulk SKU commission uploads. support.refersion.com

If you're using WooCommerce, I'd look especially closely at Affiliate for WooCommerce. It supports commission plans based on products, product categories, product types, tags, attributes, brands, and other taxonomies, so you could simply classify your catalog as digital vs. physical and assign different rates. woocommerce.com

For example, you could have:

Digital category: 30%
Physical category: 10%
Specific premium digital product: 40%
Specific low-margin physical SKU: 5%

It can also combine product rules with affiliate-specific rules, which is useful if different partners get different rates. woocommerce.com

My pick: If you tell me whether you're on Shopify, WooCommerce, BigCommerce, or a custom store, I can narrow this down to the 2–3 best affiliate platforms for your setup, including pricing and whether they can handle mixed carts (e.g. one digital + one physical item in the same order).

Yes. If you sell both digital downloads and physical goods, you want affiliate software that can calculate commission at the product/category level, rather than just one rate across the whole order.

Best fits

Tapfiliate is probably the strongest general-purpose option for your use case. Its Extra Commissions can apply different rates to specific products, categories, or customer types, while affiliate groups can give different partners different rates. support.tapfiliate.com

For example, you could configure:

• Digital downloads: 30%
• Physical products: 10%
• Specific high-margin physical products: 15%
• Certain affiliates: custom rate
• Subscriptions: recurring commission

Tapfiliate explicitly supports product/category-level rules and fixed or percentage commissions. tapfiliate.com

UpPromote is particularly attractive if you're on Shopify. It supports special commission rates for specific products, while other products continue using the normal program commission. It can also exclude products/collections from commission entirely. uppromote.com

If you're on WooCommerce, Affiliate for WooCommerce supports commission plans based on individual products, categories, and other product taxonomies. woocommerce.com

My recommendation

If you tell me what platform your store runs on (Shopify, WooCommerce, WordPress, custom, Gumroad, etc.) and the commission rules you want, e.g. “30% digital / 10% physical / 0% shipping”, I can narrow this down to the 2–3 best options and compare their pricing and exact setup capabilities.

If you sell both digital downloads and physical products, you’ll want affiliate software that supports product-level commissions, category rules, and different payout models (for example: 40% on a digital download, 10% on a physical SKU, or no commission on certain low-margin items).

Good options:

A typical setup for your business might look like:

• Digital downloads
  • 30–50% affiliate commission
  • Instant approval
  • No shipping/refund adjustment

• Physical goods
  • 5–15% commission
  • Hold commissions until return window closes
  • Exclude low-margin SKUs

• Bundles
  • Custom rate (for example, weighted by product margin)

• VIP affiliates
  • Override rates (for example, 20% instead of 10%)

For most mixed digital + physical sellers, I’d shortlist:

1. Tapfiliate — easiest balance of flexibility and ecommerce integrations. tapfiliate.com
2. iDevAffiliate — if you need very detailed commission logic. www.idevaffiliate.com
3. Trackdesk — if you expect a larger creator/affiliate program. trackdesk.com

The best choice depends heavily on your checkout stack. If you tell me whether you use Shopify, WooCommerce, Easy Digital Downloads, Gumroad, Stripe, Kajabi, or a custom store, I can narrow it down.

If you sell both digital downloads and physical goods, you’ll want affiliate software that supports product-level or category-level commission rules, not just a single store-wide percentage. The main features to look for are:

• Different commission rates by product, SKU, collection, or category
• Rules like “digital downloads = 40%, physical goods = 10%”
• Fixed payouts for certain products (e.g., $5 per license sale)
• Excluding low-margin products
• Different rules for subscriptions, bundles, refunds, or affiliates tiers

Some platforms that handle this well:

A typical setup for your business might look like:

• Digital downloads: 30–50% commission
• Physical products: 5–15% commission
• Bundles containing both: custom rate or weighted commission
• High-cost/low-margin items: excluded or reduced commission
• Repeat digital purchases: optional lifetime or recurring commission

If you’re on Shopify, I’d start with UpPromote or Affilitrak. If you’re on WooCommerce, Affiliate for WooCommerce is usually the more flexible choice. If you run a larger multi-channel affiliate program, Awin is worth evaluating. docs.uppromote.com

The best choice depends heavily on your ecommerce platform (Shopify, WooCommerce, custom site, Gumroad, etc.) and whether your digital downloads are one-time purchases or subscriptions.

Yes. If you need different commission rules based on the product being purchased—for example, 30% on digital downloads but 10% on physical goods—the strongest fit I found is Refersion.

Best fit: Refersion

Refersion supports product/SKU-level commissions, so you can assign a specific commission to individual products while keeping a different default rate for everything else. support.refersion.com

For example:

Refersion checks each order for SKU-level rules and applies the special rate to those items; other items in the same order can use the offer's default commission. support.refersion.com

It also supports percentage, flat-rate, and tiered commissions, plus bulk uploading SKU commission rules—which is useful if you have a large catalog. support.refersion.com

What about alternatives?

Rewardful is good if your business is primarily SaaS/subscriptions, but its commission rules are principally campaign-level, rather than product/SKU-level. www.rewardful.com So I wouldn't make it my first choice for a mixed physical + digital catalog.

Bottom line: If the key requirement is “pay 30% for digital products and 10% for physical products automatically within the same affiliate program/order,” I'd shortlist Refersion first.

If you tell me what ecommerce platform you're using (Shopify, WooCommerce, BigCommerce, etc.), I can narrow this down to the 3 best options for your exact stack and compare pricing + product-level commission support.

Yes. If you sell both digital downloads and physical products, I’d prioritize affiliate platforms that calculate commission at the product/category or line-item level, rather than platforms with one commission rate for the whole order.

Best fits

Affiliate for WooCommerce is particularly straightforward if you're on WooCommerce. Its commission plans can target individual products, categories, product types, tags, attributes, brands, shipping classes, etc. You can therefore do something like 30% on digital downloads and 8% on physical goods, while also overriding rates for particular products. woocommerce.com

Awin is the stronger option if you're running a more substantial affiliate program. Its Commission Groups can vary rates based on product category, product ID, customer type, device, and other tracking conditions. help.awin.com

ClickBank supports product-level commission settings, but I'd primarily consider it if your business is heavily digital. support.clickbank.com

What I'd choose

If your requirement is simply:

"Digital products = higher commission; physical products = lower commission, even when both are in the same order."

I'd go with Affiliate for WooCommerce if you're on WooCommerce. It's purpose-built for exactly this sort of product-level commission logic.

If you're not on WooCommerce, tell me what ecommerce platform you use (Shopify, BigCommerce, Magento, custom, etc.) and roughly how many affiliates you expect, and I can narrow it down to the 2–3 best options.

Yes. If you need different affiliate commissions for digital downloads vs. physical products, several platforms can handle this at the product/SKU level.

Best fits

Refersion is particularly clean for your use case: you can set a default commission and override it for specific SKUs. So, for example, you could have 10% on physical goods and 30% on digital downloads, while products not specifically overridden use the default rate. support.refersion.com

UpPromote supports special commissions for individual products/collections and lets you exclude particular products or collections from commissions. Its current paid plans also support unlimited special products at higher tiers. uppromote.com

LeadDyno supports per-product commissions, including specifying which products generate commissions, the amount per product, and products that should be excluded. That functionality is on its higher-tier plans. support.leaddyno.com

My pick

If your rule is simply:

Digital = X% / Physical = Y%

I'd shortlist Refersion and UpPromote first. If you're on Shopify, I'd lean UpPromote for flexibility/value; if you want a more dedicated affiliate-management platform, Refersion is a strong choice.

If you tell me what ecommerce platform you use (Shopify, WooCommerce, Stripe, Gumroad, etc.) and your exact commission rules, I can narrow this to the best 2–3 options and compare pricing.

For a store that sells both digital downloads and physical products, you’ll want affiliate software that can apply product-level or campaign-level commission rules, not just one global percentage.

Good fits:

A common setup for your case would be:

• Digital downloads: higher percentage commission (e.g., 30–50%) because margins are usually higher.
• Physical goods: lower percentage commission (e.g., 5–15%) or a fixed amount because of fulfillment costs.
• Bundles: separate rules so affiliates are not overpaid on mixed carts.

My shortlist:

1. LeadDyno — if your physical products are a major part of the business.
2. Tapfiliate — if you need a flexible multi-product affiliate system.
3. Rewardful — if your digital side is mainly SaaS/subscription-based.

If you tell me your ecommerce platform (Shopify, WooCommerce, Gumroad, custom site, etc.) and whether affiliates earn on entire orders or individual SKUs, I can narrow it down.

Yes. If you sell both digital downloads and physical products and need different affiliate commission rules by product type, the key feature to look for is product-level commission rules rather than just a single commission rate.

Good options include:

• Rewardful — strong for SaaS/digital products, but less ideal if physical products are a major part of your catalog.
• Tapfiliate — supports product/category-based commission structures and works well for mixed catalogs.
• UpPromote — useful for ecommerce stores and supports different commission rates for individual products/collections.
• GoAffPro — particularly worth considering if you're on Shopify and need product-specific affiliate commissions.
• Refersion — geared toward ecommerce and supports commission rules that can vary by product/category.

My first pick for a mixed digital + physical catalog would be Tapfiliate if you need flexibility across different sales channels. If you're on Shopify, I'd look closely at UpPromote or GoAffPro.

If you tell me what platform you sell on (Shopify, WooCommerce, Gumroad, your own site, etc.) and the commission rules you want (e.g. 30% digital / 10% physical / 0% on certain products), I can narrow it down to the best 2–3 options and verify that they support those rules.

Yes. The key feature you want is product/SKU-level commission rules, rather than just one commission rate for the whole store.

Best fits

My first choice would be iDevAffiliate if you need flexibility. It lets you assign a commission rate to individual product IDs/SKUs, overriding the default rate. www.idevaffiliate.com

For example, you could have:

• Physical goods → 10%
• Digital downloads → 30%
• Certain low-margin physical products → 5%
• Premium digital products → 40%
• Specific affiliate partners → custom rates

Affilibee is particularly interesting if you want to define rules at the category level, e.g. "Digital Downloads = 30%" and "Physical Goods = 10%," rather than configuring hundreds of individual SKUs. affilibee.com

If you're using WooCommerce, the native-ish route is Affiliate for WooCommerce, which supports different percentage or flat-rate commissions by product or product category. woocommerce.com

What I'd choose

If you tell me what ecommerce platform/checkout you use (Shopify, WooCommerce, Stripe, Gumroad, custom, etc.) and roughly how many products/affiliates you have, I can narrow this to 2–3 options and compare pricing, tracking, payout handling, and commission-rule flexibility.

If you sell both digital downloads and physical products, you'll want affiliate software that supports product-level or category-level commission rules rather than a single global commission rate.

Here are the strongest options:

Example setup

Suppose your catalog looks like this:

• Printable planner (digital) → 40% commission
• Online course (digital) → 30%
• T-shirt (physical) → 12%
• Coffee mug (physical) → 10%
• Gift cards → 0%

A platform with product-level rules can automatically calculate the correct payout even when an order contains multiple product types. Some, such as Awin and iDevAffiliate, also support SKU- or category-based rules, making it easier to manage large catalogs. www.idevaffiliate.comhelp.awin.com

If you're using ecommerce platforms

• Shopify: Post Affiliate Pro, iDevAffiliate, and several Shopify-native affiliate apps support product-based commissions.
• WooCommerce: AffiliateWP and Affiliate for WooCommerce let you set commission plans by product or category. woocommerce.com
• Easy Digital Downloads: AffiliateWP integrates well, and EDD also has commission capabilities for digital products. woocommerce.comeasydigitaldownloads.com

My recommendations

• Mostly digital with a few physical products: Rewardful or Tolt.
• Roughly 50/50 digital and physical: Post Affiliate Pro or iDevAffiliate.
• Large catalog with many SKUs/categories: Awin or Post Affiliate Pro, since they offer sophisticated commission grouping and rule engines. help.awin.com

If you tell me which ecommerce platform you use (Shopify, WooCommerce, BigCommerce, Magento, custom, etc.), I can narrow this down to the best-fitting affiliate software.

If you sell both digital downloads and physical products, you want affiliate software that supports product-level or category-level commission rules rather than a single global rate. That lets you pay, for example:

• Digital downloads: 30–50% commission (higher margins)
• Physical goods: 5–15% commission (lower margins due to manufacturing, shipping, and returns)

Here are the strongest options:

My recommendations

• Small to medium ecommerce store: iDevAffiliate
  • Straightforward per-product commission setup.
  • Works well if you have dozens or hundreds of SKUs. www.idevaffiliate.com

• WooCommerce store: AffiliateWP or Affiliate for WooCommerce
  • Easy to configure different rates by product or category.
  • Good if your store already runs on WordPress/WooCommerce. woocommerce.com

• Growing brand with multiple affiliate partners: Impact.com or Awin
  • Better reporting, automation, and sophisticated commission logic.
  • Supports different rates based on product category, customer type, or other conditions. help.awin.com

A common setup for businesses selling both product types is:

• 40% on digital downloads
• 10% on physical products
• Delay affiliate payouts until the physical-product return window closes to avoid paying commissions on refunded orders.

If you tell me:

• which ecommerce platform you use (Shopify, WooCommerce, BigCommerce, Magento, custom, etc.), and
• approximately how many affiliates you expect,

I can narrow it down to the best-fit solution for your setup.

If you sell both digital downloads and physical products, you want affiliate software that can assign different commission rules based on product type, category, SKU, or tags. Not every platform supports this well.

Here are some of the strongest options:

Examples of commission rules

A capable platform should let you configure rules like:

• Physical products → 8% commission
• Digital downloads → 35% commission
• Subscription products → 25% recurring commission
• Gift cards → 0% commission
• Premium course bundle → Fixed $75 commission
• Clearance items → 3% commission

Many platforms also let you prioritize rules, for example:

• by individual SKU
• by product category
• by collection/tag
• by brand
• by affiliate tier
• by customer type (new vs. returning)

Best choices by platform

• Shopify: UpPromote is one of the easiest for assigning different commission rates to collections, products, or tags.
• WooCommerce: AffiliateWP integrates deeply with WooCommerce and supports product- and category-specific commissions through its commission rules.
• Stripe-first digital business: Rewardful works well if your digital products are sold through Stripe.
• Complex mixed catalog: Post Affiliate Pro or Everflow offer the most flexible rule engines for businesses selling both physical and digital goods.

If you share:

• your ecommerce platform (Shopify, WooCommerce, BigCommerce, Magento, custom, etc.),
• your payment processor (Stripe, PayPal, etc.), and
• roughly how many affiliates you expect,

I can narrow it down to the best fit for your setup and budget.

Yes. Many modern affiliate platforms let you apply different commission rules by product type, category, SKU, or tag, so you can pay one rate for digital downloads and another for physical products.

Here are the strongest options:

Example setup

Suppose your store sells:

• Digital templates → 40% commission
• Online courses → 30% commission
• Physical products → 10% commission
• Clearance items → 0% commission

Most of the platforms above can apply these automatically using product IDs, categories, or tags, rather than requiring separate affiliate programs. Awin, for example, supports commission groups based on product categories and product-level tracking. help.awin.com

If you sell both digital and physical products

Look for software that supports:

• Product- or SKU-level commission rules
• Category-based commissions
• Percentage and fixed-dollar commissions
• Recurring commissions (for subscriptions or memberships)
• Commission exclusions (e.g., shipping, tax, gift cards)
• Automatic commission reversals for refunds and returns

Recommendations by platform

• Shopify: UpPromote, Refersion, or Impact.
• WooCommerce: Affiliate for WooCommerce or AffiliateWP.
• BigCommerce: Impact, Awin, or Everflow.
• Custom store: Everflow or iDevAffiliate if you want API access and flexible tracking.

If you tell me:

1. your ecommerce platform (Shopify, WooCommerce, BigCommerce, custom, etc.), and
2. roughly how many affiliates you expect,

I can narrow it down to the best 2–3 options for your specific setup.

If you sell both digital downloads and physical goods, you’ll want affiliate software that can calculate commissions at the product/SKU or category level, not just a single storewide rate. Good options:

For your specific situation, I’d narrow it down like this:

• You run Shopify: look for an affiliate app that supports product-level rules and Shopify order-line-item tracking. (Many basic affiliate apps only apply one commission rate to the whole order.)
• You run WooCommerce: Affiliate for WooCommerce or AffiliateWP are usually the easiest route because they understand product categories and SKUs. woocommerce.com
• You have a custom store / multiple sales channels: iDevAffiliate is worth considering because product-specific commission overrides are a core feature. www.idevaffiliate.com
• You have many physical SKUs with different margins: prioritize SKU-level commission logic like AvantLink’s item-based approach. support.avantlink.com

A common commission setup for mixed catalogs is:

• Digital downloads: 30–50% (higher margins)
• Physical products: 5–20% (shipping, inventory, and fulfillment reduce margin)
• High-ticket items: custom flat fee or lower percentage
• Special affiliates: custom rates by partner tier

The key question is your ecommerce platform: Shopify, WooCommerce, Etsy, Gumroad, custom checkout, or something else? That will change the best recommendation.