ChatGPT answers, unedited

For an agency managing referral programs for multiple Shopify brands, I’d look at these first:

My pick: GoAffPro

GoAffPro looks particularly aligned with your use case. Its paid offering supports white-labeled affiliate portals, including custom domains, branding, and customization, while its multi-store functionality gives an admin a master dashboard for independently managing multiple stores/programs. Affiliates can also switch between connected stores. GoAffPro Help Center GoAffPro Help Center GoAffPro

That maps nicely to an agency model:

Your agency → master account → Brand A / Brand B / Brand C → each client's own referral portal

You could potentially put each client's portal on something like partners.clientbrand.com, while retaining centralized management.

ReferralCandy is worth considering

ReferralCandy has an explicit agency partner program, supports Shopify, and lets agencies run referral programs for their clients while earning recurring partner revenue. Its Shopify integration is mature and supports referral, affiliate and influencer programs. ReferralCandy Shopify App Store

The distinction is that ReferralCandy is more of a managed referral-program platform with an agency partnership layer, whereas GoAffPro appears closer to the white-label/multi-store infrastructure you're describing.

UpPromote

UpPromote is another strong Shopify-native option. It provides customizable programs, partner registration and a dedicated partner portal, and is explicitly positioned around affiliate, referral and influencer programs. UpPromote

I'd investigate its agency permissions/white-label depth before committing, though.

One important alternative: Refgrow

Refgrow is unusually well matched to the "we sell referral programs as a service" business model. It offers white-label mode, custom domains, separate client projects, role-based access, centralized management and client reporting. Refgrow

The catch: it's not the same Shopify-native app experience as GoAffPro/ReferralCandy, so I'd verify exactly how you want to connect it to each Shopify store before choosing it.

For your specific agency model, I'd shortlist: GoAffPro → ReferralCandy → UpPromote, with Refgrow worth testing if full agency white-labeling is more important than being a native Shopify app.

If you tell me whether each client should log into their own dashboard or you want to completely hide the underlying platform and sell it under your agency's brand, I can narrow this to the 1–2 best fits.

For an agency launching referral programs as a managed service for boutique Shopify brands, you’ll want more than a normal Shopify affiliate app. The key requirements are usually:

• Agency-level multi-client dashboard
• Client logins / role-based access
• White-label branding (your agency or each brand)
• Shopify integration
• Separate referral programs, payouts, analytics per client
• Ability to resell as a service

A few platforms that fit:

My shortlist for an agency model

1. Refgrow — closest match for a “referral programs as a service” agency

• Designed around agencies managing multiple client programs.
• Lets you brand the experience as your own.
• Supports separate client projects, analytics, and referral portals. Refgrow

2. Referly — strong fit for boutique Shopify brands

• White-label affiliate portal options.
• Agency pricing includes multiple stores, team members, and branded experiences. Shopify App Store
• Good if your clients are DTC brands with creators, ambassadors, or customer referral programs.

3. Build a Shopify Partner + app-services stack
If you’re also doing Shopify builds/retainers, pairing a referral platform with Shopify’s partner ecosystem can make sense. Shopify supports agencies through its Partner Program and development-store workflows. Shopify Shopify

What I’d evaluate before committing

Ask each vendor:

1. Can clients log in directly?

(Not just view reports emailed by your team.)

2. Can each client have their own branding/domain?
3. Can you hide the platform vendor completely?
4. Can you charge your own monthly management fee?
5. Does Shopify order/customer data sync automatically?
6. Can you manage payouts without becoming the merchant of record?

For a boutique-brand agency, I’d generally start demos with Refgrow and Referly because they appear closest to a white-label SaaS/reseller workflow rather than just a Shopify merchant app. Refgrow Referly

If you’re aiming for 10–100 client brands, I’d also compare pricing models (per-store fees vs agency license) because that will determine your margins.

For an agency serving multiple boutique Shopify brands, UpPromote looks like the strongest fit if white-labeling and client-facing access are priorities.

Best fit: UpPromote

uppromote.com supports Shopify and has unusually strong white-label capabilities:

• Custom domain for affiliate/referral login, registration, and network pages, so clients don't have to expose the UpPromote brand. UpPromote UpPromote
• White-label emails, including sending from the brand's own email address and customizing templates. UpPromote
• Branded affiliate portal with logo, colors, and other styling. UpPromote
• Client/merchant management functionality and API capabilities, making it better suited to an agency operating programs rather than a single merchant running one program. UpPromote
• It is explicitly built around Shopify, rather than being a generic referral platform that you have to integrate yourself. UpPromote Docs

Other options worth considering

SaaSquatch is particularly powerful for sophisticated clients: it offers custom-branded microsites, configurable experiences, APIs, roles/access controls, and enterprise governance. SaaSquatch SaaSquatch But I'd consider it overkill for most boutique brands.

Social Snowball is compelling if your clients' programs are heavily creator/ambassador + customer referral oriented. Its Shopify app currently starts at $249/month and includes post-purchase referrals, influencer management, automated payouts, tiers, and fraud/code-leak prevention. Shopify App Store Social Snowball

Bottom line: I'd shortlist UpPromote first, especially if your agency wants to say, "We manage your referral program," while giving each client a branded experience rather than sending them into a third-party-looking dashboard.

One thing I'd verify with UpPromote before committing is how agency-level multi-client management and client permissions are handled on the specific plan you would buy. The white-label functionality is clearly documented; the exact agency operating model is the piece I'd validate in a demo.

For an agency launching referral programs for multiple boutique Shopify brands, you’ll want more than a Shopify app — you need multi-tenant client management, white-label branding, separate client access, and ideally reseller/agency controls.

The strongest fits I’d shortlist:

A couple that stand out:

1. Best agency/reseller fit: RefGrow

Refgrow is probably closest to your model. It positions itself specifically for agencies: white-label dashboard, your branding/domain, multiple client projects, and separate client settings/analytics. Refgrow

Good workflow:

• Your agency sells “Referral Engine” as a service
• Each boutique brand gets its own referral portal
• Clients log in to view referrals, affiliates, commissions, analytics
• You retain admin control across accounts

2. Best Shopify-native option: Referly

Referly is worth evaluating if your clients are mostly Shopify merchants. Its agency tier includes multiple stores, team access, and white-label admin capabilities; its business tier includes white-label affiliate portals and custom domains. Shopify App Store

Good fit if your programs are:

• Customer referral programs
• Ambassador programs
• Affiliate/creator partnerships
• Discount-code-driven referrals

3. If you want a more enterprise agency layer

Genius Referrals and similar API-first platforms are better if you plan to build a branded “referral department” for many clients rather than just deploy Shopify apps.

For boutique brands specifically, I’d prioritize:

1. White-label client dashboard (so they don’t see the underlying SaaS)
2. Agency master account
3. Shopify order attribution
4. Automated rewards/payouts
5. Custom domain + branding
6. Role-based client access

My likely shortlist for your agency model:

• Refgrow → best pure white-label agency offering
• Referly → best Shopify-first balance
• Genius Referrals → best if you’re building a scalable managed service

A key question: are you planning to resell the software under your agency brand (SaaS-like), or just manage referral programs for clients as a service? That changes the best choice quite a bit.

For an agency launching referral programs as a service for boutique Shopify brands, you’ll want more than a normal Shopify referral app. The key requirements are:

• Multi-client management (one agency login, many brands)
• White-label client portal (your branding or the client’s)
• Role-based client access
• Shopify integration
• Affiliate/referral tracking + payouts
• Reporting you can package as a recurring service

A few platforms that fit this model:

Shopify App Store Referly Refgrow### My shortlist for your use case

1. Best fit: Refgrow

This is closest to a “white-label referral agency platform” model. It supports:

• agency dashboard
• multiple client projects
• separate client settings
• branded portals
• client reporting
• custom domains

That lets you sell something like:

“We launch and manage your ambassador/referral channel for $1,500 setup + $500/mo.”

while the underlying software stays invisible. Refgrow

2. Strong Shopify-native option: Referly

Good if your clients are mostly boutique ecommerce brands that need:

• customer referral programs
• affiliate portals
• influencer tracking
• Shopify connections

Its agency offering includes white-label capabilities, custom domains, and multi-store management. Shopify App Store Referly

3. If you want enterprise-grade agency operations

You may also look at platforms designed for agencies/resellers rather than just apps:

• client workspaces
• approval workflows
• branded reporting
• API access
• custom onboarding

The tradeoff is usually higher cost and more implementation.

What I’d avoid

Traditional Shopify referral apps like ReferralCandy are excellent for a single merchant, but they generally aren’t built around an agency owning dozens of client programs.

Suggested agency stack

For boutique brands, I’d structure it as:

• Referral engine: Refgrow or Referly
• Client reporting: branded dashboard + monthly growth report
• Service layer: strategy, partner recruitment, reward design, campaign optimization
• Pricing: setup fee + monthly management retainer + optional performance fee

One question that changes the recommendation: are you planning to manage the programs yourselves as a done-for-you service, or do you want each boutique brand to log in and run their own referral program under your agency brand?

Suggested agency stack

For boutique brands, I’d structure it as:

If your key requirements are Shopify compatibility + true agency white-labeling + multiple client programs + client access, I’d shortlist these:

My pick: Referly

referly.so is probably the closest match to what you're describing.

It is explicitly built around the "agency runs referral programs for clients" model: one agency account, multiple client programs, your own domain/branding, your own pricing, and client/team seats with permissions. Its agency offering supports up to 60 client programs. Referly Referly

The particularly useful part for an agency is that you can package the service yourself rather than making every boutique brand buy a separate SaaS subscription. You can define your own plans/pricing and optionally bill clients through your own Stripe. Referly

Runner-up: Refgrow

refgrow.com is also very explicitly agency-oriented. It offers a white-labeled dashboard, custom domains, separate client projects, centralized analytics, and role-based access. Refgrow

I'd lean Refgrow if operational simplicity and client/project separation matter most; Referly if you want to productize the service and resell it under your agency brand.

GoAffPro is worth considering

goaffpro.com is a more established Shopify-native option. It has custom-branded affiliate portals, custom domains, and a master dashboard for connected stores. Goaffpro GoAffPro Help Center

The caveat is that it's fundamentally a merchant affiliate app, rather than being designed first as an agency/reseller platform. So if your business model is "we manage 20 boutique brands and each client gets their own login/dashboard while the entire thing looks like our software," I'd favor Referly or Refgrow.

Bottom line: For an agency launching programs repeatedly, I'd evaluate Referly → Refgrow → GoAffPro in that order.

If you tell me roughly how many clients you expect (e.g. 10, 50, 100+) and whether clients need their own login/dashboard, I can compare the pricing and permissions model of the top 2–3.

For an agency managing referral/affiliate programs for multiple boutique Shopify brands, I’d shortlist UpPromote and GoAffPro, with UpPromote as my first choice if client access and agency-scale management are the priority.

1. Best overall: UpPromote

UpPromote is particularly interesting for your model because its enterprise offering explicitly supports staff permissions, including giving team members full or limited access, plus activity logging. It also supports APIs/webhooks and syncing program settings across connected stores. UpPromote

For the client-facing experience, UpPromote offers custom domains, branded affiliate portals, customized colors/logo, and white-label emails. UpPromote UpPromote

That makes it a good fit if your agency wants to say:

“We manage your referral program”

rather than making the client feel like they're being handed off to a third-party affiliate app.

uppromote.com

2. Best if white-labeling is the #1 priority: GoAffPro

GoAffPro is worth serious consideration. Its paid offering includes an affiliate portal on your own domain, custom branding and extensive portal customization. The Shopify App Store also lists custom domain/custom branding among its capabilities. Goaffpro Shopify App Store

The big distinction is that GoAffPro appears to be more merchant/affiliate-portal-centric, whereas UpPromote has stronger evidence of infrastructure designed around multiple teams/stores and controlled staff access.

goaffpro.com

3. Refersion if your clients are getting more sophisticated

Refersion is a stronger candidate when boutique brands grow into larger affiliate/ambassador programs. It has Shopify integration, campaign management, individualized dashboards, APIs, automated payments and first-party tracking. Refersion

But for an agency selling “white-label referral program as a service”, I'd put it behind UpPromote/GoAffPro unless your clients need its more enterprise-oriented capabilities.

refersion.com

My recommendation

If I were building your agency stack today:

UpPromote → default platform
GoAffPro → alternative when maximum portal white-labeling matters
Refersion → upgrade path for larger clients

The key thing I'd verify with UpPromote before committing is whether their agency/enterprise setup lets your agency administer multiple independent Shopify stores from one operational layer while each client retains appropriately scoped access. Their public documentation clearly supports staff permissions and multi-store program configuration, but that's different from a purpose-built agency multi-tenant dashboard. UpPromote

If that's your exact business model, I can also compare UpPromote vs GoAffPro vs Social Snowball vs Refersion specifically for an agency reselling referral programs, including per-client pricing, margins, white-label depth, multi-store management, client logins, and whether the platform exposes itself to the end client.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, I’d shortlist these:

1. goaffpro.com — best agency-friendly option

• Shopify-compatible.
• White-labeled/branded affiliate portals, including custom domains. Goaffpro GoAffPro Help Center
• Supports multiple stores under a master dashboard, so your team can manage separate brand programs while keeping them connected operationally. GoAffPro Help Center
• Unlimited affiliates, custom commissions, coupon/referral tracking, payouts, analytics, and integrations. GoAffPro Help Center GoAffPro Help Center
• This is probably the closest fit if your agency wants to say, “We run your referral program” rather than simply install an app.
• uppromote.com — best polished white-label alternative

• Explicitly offers white-labeling, including your own domain, branding, and email sender. UpPromote
• Strong affiliate/creator features, tiered commissions, automated payouts, customer referrals, and affiliate portals. UpPromote
• I'd favor this if the client-facing experience and presentation matter more than having the most agency-oriented multi-store architecture.
• Refersion — worth considering for larger/more sophisticated programs, but I'd put it behind the two above for a boutique-brand agency. Its current economics can also become less attractive as referral revenue scales because of percentage-based fees. GoAffPro

My pick for your agency

GoAffPro if you're planning to manage, say, 10–50 boutique brands and want a repeatable agency operation.

The particularly relevant feature is its multi-store connection: admins get a master dashboard and can manage each store independently, while affiliate accounts can be synchronized across stores. GoAffPro Help Center

I'd structure your service as:

Your agency → GoAffPro → each client's Shopify store → client's branded affiliate portal

That gives you a relatively clean combination of agency control + client visibility + brand-specific white labeling.

One caveat: white-labeling the affiliate-facing experience isn't necessarily the same thing as giving clients granular agency/sub-account permissions. I'd verify the exact admin-role/client-access workflow with GoAffPro before standardizing your service around it.

If you tell me how many client stores you expect to manage and whether each client needs their own login/dashboard, I can compare GoAffPro vs UpPromote specifically for an agency operating model.

Yes. For an agency managing referral/affiliate programs for multiple Shopify boutique brands, I’d shortlist these:

My pick: Referly

apps.shopify.com

Referly is the most obvious fit if Shopify compatibility is non-negotiable. Its Shopify listing specifically advertises a white-label affiliate portal, custom domains, API access, and an Agency plan with 15 stores and unlimited team members. The current Agency price shown is $299/month. Shopify App Store Shopify App Store

For your agency model, that gives you a relatively straightforward setup:

• One agency account managing multiple brand programs
• Separate Shopify stores/programs
• Branded affiliate portals
• Client/team access rather than sharing credentials
• Custom domain capability
• Unlimited referrals/team members on the Agency tier
• API access if you want to build your own reporting/onboarding layer

If white-labeling is the core business

I'd also look closely at Refgrow. It explicitly positions itself for agencies: multiple client projects, centralized analytics, role-based access, custom domains, and complete white-labeling. Refgrow

The caveat is that its current positioning is more general referral/affiliate infrastructure rather than a Shopify-first product, so I'd validate the Shopify integration and order-level tracking before committing.

Bottom line: If your clients are predominantly Shopify boutiques, start with Referly. If you're trying to turn referral programs into a white-label managed-service offering under your agency's brand, compare it directly against Refgrow/Icodrip on Shopify tracking, client permissions, and pricing per additional brand.

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 50+), I can compare the economics and features of the top 3 for your agency model.

For an agency launching referral programs as a service for boutique Shopify brands, you’ll want more than a normal Shopify referral app. The key requirements are:

• Multi-client management (one agency login, many brands)
• White-labeled client portal/dashboard
• Separate brand accounts and permissions
• Shopify integration
• Client reporting you can hand off
• Ability to charge your own monthly management/platform fee

A few platforms that fit that model:

My shortlist for your use case

1. Referly — probably the closest match for boutique Shopify brands

• Good if you’re packaging “we launch and manage your referral program.”
• Shopify-native positioning.
• White-label affiliate portal options.
• Agency pricing includes more control (team access, multiple stores, white-label admin dashboard). Shopify App Store

2. Refgrow — strongest if you want to build a referral-program-as-a-service offer

• Designed around agencies.
• Lets you present the system under your brand.
• Supports separate client projects, branding, reporting, and roles. Refgrow

3. ReferralCandy — strongest if clients mainly want a simple Shopify app

• Great merchant adoption and Shopify compatibility.
• Less ideal if your agency wants a branded SaaS-like client experience. Shopify App Store

What I’d avoid

Generic affiliate platforms that only give each Shopify store its own login. They work for merchants, but they make agencies look like they’re reselling a tool rather than delivering a branded growth service.

For boutique brands, I’d package it as:

• Setup fee: referral strategy + creative assets + launch
• Monthly retainer: optimization, influencer/referrer recruitment, reporting
• Platform fee: bundled into your agency invoice

If you’re targeting 10–50 Shopify brands, I’d lean Refgrow or Referly. If you’re targeting hundreds of smaller boutiques, prioritize a platform with true multi-tenant management and reseller billing. Refgrow Referly

Yes. For an agency managing referral programs across multiple boutique Shopify brands, I’d shortlist these:

🥇 My pick: Refgrow

refgrow.com explicitly positions itself for agencies: white-label dashboard, your own domain/branding, multi-client management, separate client projects, and centralized analytics. Each client can have their own settings, affiliates, commissions, payments and reporting. Refgrow

That maps unusually well to your model: you sell the referral program as an agency service, while the client gets access without having to interact with the underlying software brand.

🥈 Referly is worth a serious look

apps.shopify.com has an Agency plan at $299/month for 15 stores, with unlimited team members, a white-label admin dashboard, custom domains and a white-label affiliate portal. Shopify App Store Shopify App Store

For an agency with, say, 5–15 boutique brands, that's potentially a very clean commercial model.

🥉 UpPromote

uppromote.com is probably the more established Shopify-native option. Its white-label offering supports a custom domain for the affiliate login/registration/network, your own email sender, branded communications and additional customization. UpPromote

I'd choose it if the underlying referral/affiliate functionality and Shopify maturity matter more than having a deeply agency-centric client-management layer.

Where ReferralCandy fits

referralcandy.com is particularly attractive for boutique brands because it's Built for Shopify, supports both referral and affiliate programs, and has branded advocate/affiliate portals. ReferralCandy Shopify App Store

It also explicitly has an agency partner program, including support for agencies running referral programs for clients. ReferralCandy

The catch: I'd view ReferralCandy more as "excellent software that agencies can deploy for clients" than "an agency's own white-label referral SaaS."

So if your business model is: "We launch and manage referral programs for 10–50 boutique brands, give each brand/client its own login, and don't want them seeing our underlying vendor" → start with Refgrow and Referly, then compare UpPromote as the more established Shopify option.

If you tell me roughly how many client brands you expect (e.g. 5, 20, 50+) and whether clients need their own login/dashboard, I can narrow this to the best 1–2 and compare pricing, margins, permissions, white-label depth, Shopify Plus support, and agency resale economics.

Yes. For an agency managing referral programs for multiple boutique Shopify brands, ReferralCandy looks like one of the strongest fits right now.

referralcandy.com supports Shopify natively, including Shopify Plus, and has an explicit agency/partner offering. ReferralCandy ReferralCandy

Why it fits an agency model

• Shopify-native: one-click installation and native Shopify customer-account/theme integrations. ReferralCandy ReferralCandy Help Center
• White-label customer experience: you can use a client's own logo, colors, fonts, emails and pages. Custom domains can replace ReferralCandy-branded URLs with something like referrals.clientbrand.com. ReferralCandy Help Center ReferralCandy
• Client/merchant access: campaigns are managed through the Shopify-embedded dashboard or ReferralCandy's standalone dashboard, while advocates/affiliates get their own branded portal. ReferralCandy Help Center
• Agency program: ReferralCandy specifically markets to agencies, Shopify Experts and Shopify Plus Partners, with a dedicated partner manager and support. ReferralCandy
• Both referrals and affiliates: useful if your clients want customer-to-customer referrals initially but later add creators/influencers. ReferralCandy
• Boutique-brand friendly: rewards can be coupons, store credit, cash, gifts or gift cards, with built-in fraud controls and reporting. ReferralCandy

One caveat

If by “client access” you mean a true agency multi-tenant dashboard where your agency logs in once and switches between 20–50 client accounts, I would verify that specific workflow before committing. ReferralCandy clearly supports agencies and individual client dashboards, but its public documentation doesn't make a robust multi-client agency console the centerpiece.

If that's your core requirement, I can compare ReferralCandy vs. UpPromote vs. Social Snowball vs. Rivo specifically on white-labeling, multi-client/agency management, Shopify integration, pricing, and whether clients get their own login.

For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: Refgrow

For your specific model—“we launch and manage referral programs as a service for boutique brands”—Refgrow looks the closest to what you want. It explicitly supports:

• A white-labeled dashboard under your agency's branding/domain
• Multiple client projects from one agency account
• Separate affiliates, settings, commissions and analytics per client
• Client-facing branding including logos, colors, fonts and domains
• Centralized analytics across clients Refgrow

That is substantially more aligned with an agency operating model than simply giving each client their own Shopify affiliate app.

GoAffPro is the safer established alternative

goaffpro.com has particularly strong white-label functionality: its paid offering supports a custom-domain affiliate portal, branding, custom pages/CSS, and its documentation says admins can manage multiple store programs through a master dashboard. GoAffPro GoAffPro Help Center

The distinction I'd make is:

Refgrow = agency platform first.
GoAffPro = Shopify affiliate platform with strong agency/multi-store capabilities.

If your clients need to log in themselves, see their own program/reporting, while you retain centralized control across all brands, I'd lean Refgrow.

Referly is also worth testing: its Agency plan currently advertises 15 stores, unlimited team members, white-label admin dashboard, while its Business plan adds a white-label affiliate portal and custom domains. Shopify App Store

If you tell me roughly how many client brands you expect (5, 20, 100+) and whether clients need their own login, I can narrow this to the best 1–2 options and compare agency pricing + Shopify integration + client permissions + payouts + custom domains.

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: GoAffPro if Shopify is non-negotiable

goaffpro.com is probably the safest choice if every client is on Shopify. It supports custom-branded affiliate portals, custom domains, and a master dashboard for managing multiple connected store programs. Goaffpro GoAffPro Help Center GoAffPro Help Center

The caveat is that its model is more "agency managing multiple merchant stores" than "true agency SaaS with separate client logins/permissions." If your clients need to log in and see only their brand's program, I'd investigate the next option first.

Best agency-native option: Referly

referly.so is much closer to what you're describing: one agency account, multiple client programs, your own domain/branding, and client-facing programs. Its agency offering says it supports up to 60 client affiliate programs and white-labels the experience to your domain. Referly

The key question I'd ask them is how deep the Shopify integration is—i.e., native Shopify app, automatic order tracking, discounts/coupons, Shopify Payments compatibility, etc.

UpPromote is another strong Shopify-native candidate

uppromote.com has particularly good white-label capabilities: custom domain, branded affiliate login/registration, branded emails, and custom development. UpPromote It's very Shopify-focused and has substantial Shopify Plus adoption. UpPromote

For your agency model, I'd rank them:

1. Referly — best fit if agency/client separation and white-labeling are the priority.
2. GoAffPro — best if native Shopify functionality and cost-effectiveness are the priority.
3. UpPromote — best if you want a mature Shopify affiliate platform with strong branding/customization.
4. HeldSway / Refgrow — interesting if you want a more SaaS-like agency operating layer, but I'd verify Shopify support before standardizing on them. HeldSway Refgrow

One important distinction: if by "client access" you mean each boutique brand gets its own login, dashboard, permissions, billing, and data isolation while your agency retains super-admin access across all brands, that's a much narrower requirement than simply white-labeling an affiliate portal. Referly looks closest to that agency architecture.

If you tell me roughly how many Shopify clients you expect (e.g. 10, 50, 100+) and whether clients need their own logins, I can narrow this to the best 2–3 and compare pricing, Shopify integration, permissions, payout handling, and margins for the agency.

Best agency-native option: Referly

referly.so is much closer to what you're describing: one agency account, multiple client programs, your own domain/branding, and client-facing programs. Its agency offering says it supports up to 60 client affiliate programs and white-labels the experience to your domain. referly.so

The key question I'd ask them is how deep the Shopify integration is—i.e., native Shopify app, automatic order tracking, discounts/coupons, Shopify Payments compatibility, etc.

UpPromote is another strong Shopify-native candidate

Yes. For an agency managing referral/affiliate programs for multiple boutique Shopify brands, I’d shortlist these:

My pick: UpPromote

UpPromote is probably the closest match to your agency model.

Its white-label functionality lets you put the affiliate login/registration/network pages on a domain you control, use your own email address, customize automated emails, and request custom development. UpPromote UpPromote Docs

It is also built specifically for Shopify, with integrations for things like Klaviyo, Recharge, Appstle, and an API for custom integrations. UpPromote Docs UpPromote

The important distinction for an agency is that you can make the experience look like your agency's referral infrastructure rather than "Brand X uses UpPromote."

GoAffPro is worth a serious look

GOAFFPRO actually has particularly deep white-label customization: its paid offering supports a custom-subdomain affiliate portal, custom logo/colors/fonts, legal pages, landing/signup pages, dashboard customization, and custom CSS. Shopify App Store GoAffPro

So if your business model is:

Agency → launches programs → each client gets a branded portal → agency manages the backend

I'd compare GoAffPro vs. UpPromote first.

BixGrow

BixGrow is attractive if your clients mostly need customer referral/ambassador programs, rather than sophisticated affiliate operations. It's Shopify-only and supports both affiliate and referral programs, custom referral pages/widgets, automated rewards, and fraud protection. BixGrow Docs BixGrow

But I'd put it behind UpPromote/GoAffPro for a white-label agency offering.

One thing I'd verify before committing

"Client access" can mean two different things:

1. Client gets their own merchant/admin login while your agency manages the program.
2. You have one agency master account with multiple client stores/subaccounts, with permissions separating clients.

The second model is much more important for you. UpPromote's Enterprise offering explicitly supports connecting multiple stores and managing them from the platform. UpPromote Docs

If you tell me roughly how you want the agency setup to work (e.g. 10–50 Shopify clients, each gets their own branded portal, agency retains admin, clients can see reports), I can compare UpPromote, GoAffPro, Refersion, impact.com, and Social Snowball specifically on multi-client/agency functionality, pricing, and white-label depth.

It is also built specifically for Shopify, with integrations for things like Klaviyo, Recharge, Appstle, and an API for custom integrations. docs.uppromote.com uppromote.com

The important distinction for an agency is that you can make the experience look like your agency's referral infrastructure rather than "Brand X uses UpPromote."

GoAffPro is worth a serious look

GOAFFPRO actually has particularly deep white-label customization: its paid offering supports a custom-subdomain affiliate portal, custom logo/colors/fonts, legal pages, landing/signup pages, dashboard customization, and custom CSS.

So if your business model is:

Agency → launches programs → each client gets a branded portal → agency manages the backend

For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist UpPromote and GoAffPro, with UpPromote as my first choice if you want a polished agency offering.

Why I'd lean UpPromote

UpPromote explicitly supports white-labeling on your own domain, including the affiliate login/registration/network pages, your email sender, and customized automated emails. It also offers API/webhook access and custom development at the enterprise level. UpPromote UpPromote

That maps nicely to an agency model:

Your agency → Client Brand → Shopify store → Referral program → Affiliates/creators

You can present the program as part of your agency's service rather than making the client feel like they're buying a random third-party app.

GoAffPro is worth a serious look

If "white-label" is the #1 requirement, GoAffPro may actually be stronger. Its paid offering supports a custom subdomain and customization of logo, colors, fonts, landing/signup pages, affiliate dashboard, legal pages, and custom CSS. GoAffPro

So if your pitch is something like "we build and manage your branded ambassador program" and you want the portal to look completely native to each boutique brand, I'd demo GoAffPro vs. UpPromote side-by-side.

Where Refersion fits

refersion.com is more compelling when clients are larger or expect sophisticated affiliate operations. It has direct Shopify integration, campaign management, automated payments, first-party tracking, and Shopify Plus-specific capabilities. Refersion Refersion

My ranking for your agency:

1. UpPromote — best balance of white-label + Shopify + agency-friendly operation.
2. GoAffPro — strongest if deep client-facing branding is paramount.
3. Refersion — strongest for sophisticated/enterprise clients, but less attractive if your core differentiator is white-label agency delivery.

One important distinction: "white-label affiliate portal" and "multi-client agency account management" aren't necessarily the same feature. Before committing, I'd specifically confirm whether you can manage 10–50 separate client Shopify stores from an agency-level account/login, with client-specific permissions, billing, and reporting, rather than having to create and separately administer every merchant account.

If that's your actual model, I can also compare 5–7 Shopify platforms specifically on agency/multi-client management, white-labeling, pricing, and client permissions and identify the best one for scaling an agency.

Your agency → Client Brand → Shopify store → Referral program → Affiliates/creators

You can present the program as part of your agency's service rather than making the client feel like they're buying a random third-party app.

GoAffPro is worth a serious look

If "white-label" is the #1 requirement, GoAffPro may actually be stronger. Its paid offering supports a custom subdomain and customization of logo, colors, fonts, landing/signup pages, affiliate dashboard, legal pages, and custom CSS. blog.goaffpro.com

So if your pitch is something like "we build and manage your branded ambassador program" and you want the portal to look completely native to each boutique brand, I'd demo GoAffPro vs. UpPromote side-by-side.

Where Refersion fits

Yes. For an agency managing referral/affiliate programs for multiple boutique Shopify brands, I’d shortlist GoAffPro and UpPromote, with GoAffPro probably the better fit if white-labeling is the priority.

My pick: GoAffPro

goaffpro.com is particularly interesting for your model because it explicitly offers a custom-branded affiliate portal under the brand's own domain, so the boutique brand's partners don't necessarily have to interact with a conspicuous third-party GoAffPro experience. It also supports branded affiliate portals, referral tracking, commissions, analytics, and automated payouts. Goaffpro Shopify App Store

That's a good match for an agency model:

• You can set up and operate programs across multiple client stores.
• Each client gets its own Shopify-connected program and admin environment.
• The client-facing affiliate experience can be branded to the boutique brand.
• You can standardize your implementation across clients rather than building a referral system from scratch each time.
• It supports both traditional affiliate links and coupon-code attribution. Shopify App Store

UpPromote is the strongest alternative

uppromote.com is worth a serious look if you want something more polished around program management and automation. It is built specifically for Shopify and supports custom domains, white-label email, customizable email templates, affiliate portals, tiered commissions, lifetime/recurring commissions, and automated program management. UpPromote UpPromote

Its white-label capability is particularly relevant: you can use your own domain for the affiliate login/registration/network pages and send affiliate communications from the brand's email address. UpPromote

The distinction I'd make

If your agency's proposition is:

"We become the outsourced referral-program team for boutique brands."

I'd lean GoAffPro because the white-label/client-branding layer is unusually explicit and deep.

If your proposition is:

"We launch and optimize sophisticated affiliate programs for brands."

I'd lean UpPromote, particularly if you value its automation, commission structures, affiliate recruitment, and Shopify-native workflow.

One thing I'd verify before committing: neither platform should be evaluated solely on whether the affiliate portal is white-labeled. For an agency, you also want to confirm whether they provide agency-level multi-client management, client permissions/roles, consolidated billing, and the ability for your team to retain admin control while giving each brand restricted access. Those are the features that determine whether you can productize this into a clean agency service rather than managing a pile of independent merchant accounts.

If you tell me how you want the agency setup to work (e.g. one agency account → 20 Shopify clients → each client logs in and sees only their own brand), I can compare GoAffPro vs UpPromote vs Refersion specifically on that workflow and pricing.

For an agency launching referral programs as a service for multiple boutique Shopify brands, you’ll want more than a normal Shopify referral app. The key requirements are:

• Multi-client / multi-store management
• Client logins with permissions
• White-label portal or dashboard
• Shopify integration
• Agency-friendly billing or resale options
• Ability to manage affiliates, influencers, ambassadors, and payouts

The strongest fits I’d shortlist:

My recommendation by agency model

If you want to sell “we run your referral program” as a monthly service:

• Start with Refgrow or Referly. They appear closest to the agency white-label model: your team manages multiple brands, while each brand gets its own branded experience. Refgrow Referly

If your clients are premium DTC boutiques (fashion, beauty, lifestyle):

• I’d lean Referly because it is closer to Shopify/ecommerce referral workflows, with branded portals, team access, and agency-oriented plans. Referly

If you need a true “platform under our agency name” experience:

• Evaluate Refgrow first because white-labeling is a core positioning rather than an add-on. Refgrow

A practical agency stack could look like:

1. Shopify store → referral tracking app/platform
2. Your agency → program strategy, recruitment, creative assets, optimization
3. Client → branded dashboard + monthly reporting
4. You → retainers ($500–$3k+/month depending on service level)

Before choosing, I’d verify three things in a demo:

• Can the client log in without seeing the vendor brand?
• Can you manage 20–100 Shopify stores from one admin?
• Can you export branded reports your agency can deliver to clients?

For a boutique-brand agency specifically, I’d put Referly vs Refgrow at the top of the evaluation list. Refgrow Referly

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

🥇 I'd look at Referly first

referly.so explicitly targets agencies: one agency account can manage multiple client programs, with your own domain, logo, emails, pricing/billing and team permissions. Their agency setup supports up to 60 client programs, and clients can be isolated into their own programs. Referly Referly

More importantly for your model, you can give team members access only to the client programs they're assigned to, rather than handing everyone your master admin account. Referly

🥈 GoAffPro if Shopify-native is the priority

goaffpro.com is a mature Shopify-focused option. It supports custom-branded affiliate portals, custom domains, affiliate tracking, commissions and payouts. Its Shopify App Store listing confirms the Shopify integration and branded portal functionality. Goaffpro Shopify App Store

The catch: it's more merchant-centric than agency-centric. If your business model is "we operate 20 brands from one agency console and give each client a login with restricted access," I'd favor Referly over GoAffPro.

One important distinction

If by "client access" you mean:

I want Brand A's owner to log in, see only Brand A's referrals/affiliates/payouts, while my agency can see all 20 brands.

Then Referly is the closest match I found. Its agency product specifically advertises per-client programs, roles, member assignments and isolated access. Referly

If you tell me roughly how many brands you expect (e.g. 5, 20, 50+) and whether clients need full admin access or read-only reporting, I can narrow this down to the best 2–3 platforms and compare their current pricing, Shopify integration, client permissions, and agency margins.

Yes. For an agency managing referral/affiliate programs for multiple boutique Shopify brands, I’d shortlist these:

My pick: RekomI if you're building an agency offering

rekomi.com explicitly supports an agency → multiple client organizations structure: one agency umbrella with separate child organizations for each client. Your team can operate inside each client's organization with admin permissions, while white-labeling is available on higher tiers. Rekomi

That's much closer to what you're describing than simply installing an affiliate app separately in every Shopify store.

Best Shopify-native/value option: GoAffPro

goaffpro.com is particularly attractive if each boutique brand wants its own branded affiliate portal. It supports custom-branded portals and custom domains, and its multi-store setup provides a master dashboard for admins to manage individual store programs. Goaffpro GoAffPro Help Center

The catch: GoAffPro's multi-store capability isn't quite the same as a true agency/client tenancy model. You'd want to confirm exactly what permissions your agency team and each client can have before standardizing on it.

UpPromote is worth considering

uppromote.com has unusually good white-label capabilities: custom domain, branded affiliate login/registration, white-label emails, editable email templates, and custom development. UpPromote

I'd favor it if your selling point is "we launch and manage a beautiful branded referral program for you", rather than needing a sophisticated agency operating system.

Refersion for bigger brands

refersion.com integrates directly with Shopify and supports campaign management, affiliate/ambassador programs, automated payouts and first-party tracking. It also has Shopify Plus-specific capabilities. Refersion Refersion

It's more compelling once your clients are doing substantial affiliate volume, but probably overkill for many boutique brands.

If I were designing your agency stack:
Rekomi for the agency/client infrastructure → GoAffPro for inexpensive Shopify-native deployments → UpPromote when white-label presentation is the priority → Refersion for larger/Shopify Plus clients.

One important distinction: if by "client access" you mean each client gets their own login, sees only their brand's data, while your agency has a master dashboard across every brand, Rekomi is the one I'd investigate first. That's the specific workflow its agency offering is designed around. Rekomi

Yes. For an agency model serving multiple Shopify brands, I’d look beyond a normal Shopify affiliate app and prioritize multi-client management + true white-labeling + client access.

My shortlist

1. refgrow.com — best fit for an agency

• Explicitly built for agencies selling referral programs as a service.
• White-label dashboard, custom domain, logo, colors, etc.
• Multiple client projects from one agency account.
• Separate affiliates, settings, analytics, and payment integrations per client.
• Role-based access for agency users.
• The big advantage: you can operate the referral infrastructure under your agency brand rather than making clients interact with the underlying software vendor. Refgrow

Caveat: I'd verify Shopify compatibility for your exact implementation before committing; its agency positioning is excellent, but it's not as clearly Shopify-native as the next options.

2. uppromote.com — best Shopify-native white-label option

• Shopify-focused affiliate/referral platform.
• Supports custom domains for affiliate/login/registration pages.
• Lets you use your own branding and email sender.
• Strong affiliate, referral, influencer, tracking, and payout functionality. UpPromote

But: it's more "white-label the client's affiliate program" than "build an agency SaaS layer around multiple clients." I'd want to confirm exactly what client/agency permissions are available before selling it as your core platform.

3. goaffpro.com — strong Shopify option

• Shopify app with custom-branded affiliate portals and custom domains.
• Supports a master dashboard for managing multiple store programs.
• Multiple stores can be connected so affiliates can switch between programs. GoAffPro Docs Shopify App Store

This is particularly interesting if your agency wants to manage 10–50 boutique brands centrally, while each brand retains its own program.

4. partnero.com — worth evaluating

• Shopify app.
• White-label partner/referral portals.
• Custom commissions/rewards, referral links/coupons, automated payouts and analytics. Shopify App Store

I'd put it behind GoAffPro/UpPromote for your specific agency use case unless its agency permissions are a particularly good fit.

What I'd choose

If your business model is:

"We launch and manage referral programs for 20 boutique Shopify brands, charge each client a setup + monthly management fee, and give each client their own login/dashboard."

I'd start with Refgrow if Shopify compatibility checks out, because its architecture is explicitly designed around agency → multiple clients → separate programs → client access → your branding. Refgrow

If you specifically want Shopify App Store-native infrastructure, I'd test GoAffPro vs. UpPromote, with GoAffPro looking especially interesting for the multi-store/master-dashboard requirement. GoAffPro Docs

One important distinction: white-label affiliate portal ≠ white-label agency platform. A lot of Shopify apps can make the affiliate-facing experience look like the client's brand, but don't necessarily give your agency a clean parent account, client logins, permissions, billing, and portfolio-level reporting.

If you tell me roughly how many brands you expect (e.g. 5, 25, 100+) and whether clients need to log in themselves, I can narrow this to the best 2–3 platforms and compare pricing, Shopify integration, white-label depth, client permissions, and agency economics.

For an agency model—multiple Shopify brands, white-label experience, and client access—I’d shortlist these:

1. referly.so — best overall fit

• Built specifically for agencies.
• One agency account can manage multiple client programs.
• White-label admin dashboard and affiliate portals.
• Custom domains, branding, and client-facing experience.
• Its Shopify App Store listing currently shows an Agency plan at $299/month for 15 stores, with unlimited referrals and team members. Shopify App Store Referly
• This is the one I'd investigate first if you're selling “referral program management” as a service rather than simply recommending software to clients.
• goaffpro.com — best established Shopify-native option

• Strong Shopify integration and a mature affiliate/referral feature set.
• Paid tiers support a heavily branded affiliate portal, including custom-domain capability. Goaffpro Shopify App Store
• The catch: it's more merchant-centric than agency-centric. You don't get the same clean multi-client agency operating model as Referly.
• refersion.com — best for larger/more sophisticated brands

• Shopify/Shopify Plus integration, automated tracking and payouts, advanced commissions, etc. Refersion Refersion
• Good if your boutique clients may grow into serious affiliate programs.
• Less compelling if your priority is your agency being invisible and managing many clients from one white-labeled console.

My pick for your agency

Referly > GoAffPro > Refersion for your particular use case.

The important distinction is that you're not merely looking for a Shopify affiliate app. You want an agency infrastructure layer:

Your agency → multiple client accounts → each client's Shopify store → client's branded referral portal → client login/reporting → your centralized admin.

Referly explicitly markets that model, including one account for multiple client programs, white-labeling, your own domain, and your own billing/pricing. Referly

I'd also look at icodrip.com if you want a more agency-first alternative: it advertises multi-organization management, client-level isolation, white-label portals, centralized analytics, and custom domains. Icodrip

If you tell me roughly how many client brands you expect (e.g. 5, 20, 100+) and whether clients need their own logins, I can narrow this to the best 1–2 and compare agency pricing, Shopify integration, white-label depth, client permissions, and margins.

Yes. For an agency launching referral programs for multiple boutique Shopify brands, I’d shortlist these:

My pick: UpPromote

uppromote.com is probably the closest match to what you're describing.

Its white-label offering lets you run the affiliate/referral experience under your own domain, replace UpPromote branding, use your own email address, and customize communications. UpPromote It also explicitly has a partner program for agencies/service providers, including revenue sharing and technical integration support. UpPromote

That makes it attractive if your agency wants to sell something like:

“We launch and manage your referral program”

rather than:

“Here's a Shopify app you should go manage yourself.”

ReferralCandy is the other one I'd seriously consider

referralcandy.com is particularly interesting if you're positioning yourselves as a high-touch growth partner for premium brands.

They explicitly have an agency program for digital agencies, Shopify Experts and Shopify Plus Partners, including a dedicated partner manager, Slack support, development assistance and recurring revenue. ReferralCandy ReferralCandy

They've also added custom domains for the referral portal, so the customer-facing referral experience can live at something like referrals.clientbrand.com rather than a ReferralCandy URL. ReferralCandy Help Center

And Shopify integration is quite deep: app blocks, theme embeds, checkout extensions, customer accounts, etc. ReferralCandy

GoAffPro if white-label control is the #1 requirement

goaffpro.com is worth evaluating if you want each client's portal to feel almost completely native. Its paid offering supports custom subdomains, logos, colors, fonts, custom pages and CSS. GoAffPro

So I'd rank them for your agency:

1. UpPromote — best balance of white-label + agency scalability.
2. ReferralCandy — best if you're selling a premium managed-service offering.
3. GoAffPro — best if deep portal customization/white-labeling matters more than the agency ecosystem.

One important distinction: “client access” can mean two different things—giving the client their own merchant dashboard to monitor/manage the program, versus giving your agency a master dashboard where you can manage many clients. I'd specifically verify the latter before committing, because that's the architecture that will matter most once you're running 10–50+ boutique brands.

uppromote.com is probably the closest match to what you're describing.

Its white-label offering lets you run the affiliate/referral experience under your own domain, replace UpPromote branding, use your own email address, and customize communications. UpPromote It also explicitly has a partner program for agencies/service providers, including revenue sharing and technical integration support. UpPromote

That makes it attractive if your agency wants to sell something like:

“We launch and manage your referral program”

rather than:

“Here's a Shopify app you should go manage yourself.”

ReferralCandy is the other one I'd seriously consider

referralcandy.com is particularly interesting if you're positioning yourselves as a high-touch growth partner for premium brands.

They explicitly have an agency program for digital agencies, Shopify Experts and Shopify Plus Partners, including a dedicated partner manager, Slack support, development assistance and recurring revenue. ReferralCandy ReferralCandy

They've also added custom domains for the referral portal, so the customer-facing referral experience can live at something like referrals.clientbrand.com rather than a ReferralCandy URL. help.referralcandy.com

And Shopify integration is quite deep: app blocks, theme embeds, checkout extensions, customer accounts, etc. ReferralCandy

GoAffPro if white-label control is the #1 requirement

For an agency launching referral programs for multiple boutique Shopify brands, I’d look beyond a normal Shopify app and prioritize:

• Agency/multi-client workspace
• White-label portal (your brand/domain, not the vendor’s)
• Client logins or role-based access
• Shopify order/customer attribution
• Separate programs, commissions, payouts, analytics per brand

The strongest fits I’d shortlist:

My agency-oriented picks:

Best overall for an agency model: Refgrow

If your offer is something like:

“We launch and manage referral programs for premium Shopify brands”

Refgrow is closest to that operating model because it’s built around:

• one agency account
• multiple client projects
• client-specific branding
• separate analytics and commission rules
• client access controls Refgrow

Best if clients want a premium merchant experience: Partnero

For boutique brands that will actively use the dashboard themselves, Partnero looks more merchant-friendly. It supports Shopify referral programs, branded partner portals, tracking links/coupons, rewards, and payout workflows. Shopify App Store

What I’d avoid

I’d be cautious with apps that are excellent for a single Shopify store but lack:

• agency parent accounts
• client segregation
• white-label domains
• delegated access

You’ll end up managing every brand manually.

For a boutique-brand agency, I’d probably package it as:

1. Setup fee (program strategy + implementation)
2. Monthly management retainer
3. Platform cost passed through or bundled
4. Optional affiliate recruitment/optimization

A key question: are these customer referral programs (existing shoppers refer friends for rewards) or affiliate/creator programs (influencers, ambassadors, partners earn commission)? The best platform changes quite a bit depending on that.

For an agency managing multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

Referly is the closest match to your business model. Its agency offering is explicitly designed around multiple client programs from one account, with your agency's branding/domain, your own pricing, and client billing through your Stripe. It says agencies can run 15–60 client programs, depending on plan. www.referly.so

The important distinction is that you're not merely white-labeling the affiliate portal—you're effectively operating the referral software as part of your agency service.

Best established Shopify option: GoAffPro

GoAffPro is particularly compelling if your clients are almost exclusively Shopify stores. Its Shopify app supports custom-branded affiliate portals, and its master dashboard lets admins manage multiple stores independently. apps.shopify.com

Its paid white-labeling can put the portal on a client's custom subdomain and customize branding such as logo, colors, fonts, landing/signup pages, etc. blog.goaffpro.com

Refersion if you're targeting higher-end brands

Refersion is more mature and robust for serious affiliate programs. It has direct Shopify integration and supports private referral/affiliate networks. Its white-label service removes Refersion branding and supports a custom affiliate subdomain, although white-labeling is an additional service on its Scale plan. support.refersion.com

For your agency, I'd rank them:

1. Referly — best if you want to sell "managed referral program infrastructure" under your own brand.
2. GoAffPro — best if Shopify-native deployment and cost/ease are the priorities.
3. Refersion — best if your boutique brands are becoming sophisticated enough to need enterprise-grade affiliate capabilities.
4. UpPromote — good implementation option, but less compelling for an agency operating many independent client accounts.

One thing I'd verify before committing to Referly: the exact Shopify integration/deployment model and how client users are provisioned, since its agency architecture is newer than the established Shopify apps. If you want, I can also compare pricing + client permissions + Shopify integration + custom domains + billing for these four specifically from an agency-owner perspective.

Yes. For an agency launching referral/affiliate programs across multiple Shopify brands, I’d shortlist these:

My pick: Refgrow

refgrow.com is particularly aligned with your model. Its agency offering explicitly supports white-label dashboards, your own domain/branding, multiple client programs, separate client projects, and centralized agency analytics. Each project can have its own affiliate portal, commission rules, payment integration, and reporting. Refgrow

That's essentially the infrastructure you'd want if your service is:

Agency → Client brand → Referral program → Client gets access/reporting → Agency retains platform relationship

Strong alternative: Referly

referly.so is also explicitly built around agencies: one agency account can manage multiple client programs, with white-labeling to your domain and the ability to bill clients through your own setup. Its current agency pricing says up to 60 client affiliate programs on the agency plans. Referly

This is particularly interesting if you want to resell the software as part of your service and mark up the platform cost.

If you want a more established Shopify-native product: UpPromote

uppromote.com is probably the safer choice if your priority is Shopify-native functionality rather than an agency-first operating model. It supports custom domains for affiliate registration/login/network pages and white-label emails, so the client-facing affiliate experience can be branded. UpPromote

GoAffPro

goaffpro.com is worth considering if price matters. It supports custom-branded affiliate portals and custom domains, and its documentation describes a master dashboard for managing multiple stores independently. GoAffPro Help Center Goaffpro

For your specific agency model, I'd rank them:

1. Refgrow — strongest agency/white-label architecture.
2. Referly — strongest if you want to resell and control client billing.
3. UpPromote — strongest established Shopify-native choice.
4. GoAffPro — good value and solid multi-store functionality.

One important distinction: "white-label affiliate portal" isn't necessarily the same as "white-label agency platform." If you want your agency to own the relationship, give each client their own login, have your logo/domain everywhere, manage all clients from one dashboard, and potentially charge clients a monthly platform fee, I'd focus on Refgrow vs. Referly rather than the traditional Shopify affiliate apps.

refgrow.com is particularly aligned with your model. Its agency offering explicitly supports white-label dashboards, your own domain/branding, multiple client programs, separate client projects, and centralized agency analytics. Each project can have its own affiliate portal, commission rules, payment integration, and reporting. Refgrow

That's essentially the infrastructure you'd want if your service is:

Agency → Client brand → Referral program → Client gets access/reporting → Agency retains platform relationship

Strong alternative: Referly

referly.so is also explicitly built around agencies: one agency account can manage multiple client programs, with white-labeling to your domain and the ability to bill clients through your own setup. Its current agency pricing says up to 60 client affiliate programs on the agency plans. Referly

This is particularly interesting if you want to resell the software as part of your service and mark up the platform cost.

If you want a more established Shopify-native product: UpPromote

uppromote.com is probably the safer choice if your priority is Shopify-native functionality rather than an agency-first operating model. It supports custom domains for affiliate registration/login/network pages and white-label emails, so the client-facing affiliate experience can be branded.

GoAffPro

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: Referly

Referly — agency solution

It is unusually well aligned with your model: one agency account → multiple client programs → client logins/roles → your branding throughout. Its agency offering supports up to 60 client programs, custom domains, your own logo/emails, unlimited seats, and permissions so team members can be restricted to assigned client programs. www.referly.so

Most importantly for a white-label agency, Referly says clients can be billed through your own Stripe, with your own plans/pricing, rather than exposing the underlying vendor. www.referly.so It also has a Shopify App Store listing with an Agency plan supporting multiple stores and a white-label admin dashboard. apps.shopify.com

Refgrow is the other one I'd demo. It explicitly markets itself to agencies, with multi-client projects, white-label dashboards, custom domains, client reporting, and role-based access. refgrow.com

If your requirements are specifically “Shopify stores + agency owns the relationship + each client gets their own login + completely invisible vendor + we can charge our own monthly fee,” Referly is the strongest match I found.

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 50+), I can compare the pricing and per-client economics of the best 3 options.

Yes. For an agency managing referral programs for multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

referly.so is particularly aligned with what you're describing. Its agency offering gives you a single agency account, multi-client management, white-labeled dashboards, custom domains, client seats/roles, and the ability to bill clients through your own Stripe setup. Referly Referly

More importantly, it has a Shopify App Store integration. The current Agency plan is listed at $299/month, supporting 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. Shopify App Store

That makes the agency model pretty clean:

Your agency → Referly → Brand A / Brand B / Brand C → each brand's Shopify store + referral partners

You can put the client-facing experience on your own domain and give each client access without exposing the underlying Referly branding. Referly

If client access/permissions are especially important

Icodrip is worth testing. Its agency setup supports up to 10 organizations from one account, isolated client data, an organization switcher, custom domains, and role-based access. Icodrip

HeldSway is another interesting agency-native option: it explicitly supports client programs, per-client white-labeling, role-based seats such as Manager/Viewer/Designer, and a portfolio-wide dashboard. HeldSway

One distinction I'd make

If by "referral program" you mean customers/creators get a link or coupon and earn a commission, Referly is a strong fit.

If you're building a more sophisticated affiliate-management service—lots of creators, complicated commission structures, CPA/CPL/CPS, recurring commissions, etc.—I'd put Trackdesk higher on the evaluation list. It offers isolated client workspaces and white-labeled partner portals for agencies. Trackdesk

For a boutique-brand agency, I'd start by demoing Referly and Trackdesk, with Icodrip as the wildcard. Referly looks closest to the "we provide referral programs as a branded service to our clients" model rather than simply giving an agency a collection of affiliate accounts. Referly Referly

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100) and whether the client or your agency handles payouts, I can narrow this to the best 1–2 options and compare their economics.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

For your exact model, Referly looks the closest match. Its Shopify listing explicitly has an Agency plan at $299/month with 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. Its lower Business tier also includes custom domains and a white-label affiliate portal. apps.shopify.com

That matters because you're not just installing an app for one merchant—you want to operate the programs as a service, while letting each brand have access.

Runner-up: GoAffPro

GoAffPro is particularly compelling if you want to keep costs down or manage a larger number of boutique stores. Its paid offering supports white-label/custom-domain portals, and its multi-store setup gives admins a master dashboard while keeping each store's sales and payouts separate. help.goaffpro.com

It also has Shopify integration and a branded affiliate portal directly through the Shopify App Store. apps.shopify.com

UpPromote

UpPromote is worth considering if your agency also needs affiliate discovery/recruitment. Its white-label capability includes custom domains for affiliate login/registration/network pages and white-label email sending. uppromote.com

Bottom line: If your business model is "we run referral programs for 10–15 Shopify brands and each client needs their own branded access," I'd start with Referly, then evaluate GoAffPro as the lower-cost/more established alternative.

If you tell me roughly how many client brands you expect (5, 20, 50+) and whether clients need their own admin login, I can narrow this down to the best 1–2 platforms and compare their agency economics.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, I’d put UpPromote at the top of the shortlist.

Best fit: UpPromote

Why it fits your agency model:

• White-labeling: UpPromote supports custom domains for affiliate login/registration/network pages, your own branding, and white-label emails. uppromote.com
• Shopify-native: It is specifically built for Shopify and has the “Built for Shopify” designation. uppromote.comuppromote.com
• Client/team access: Its higher-tier/enterprise offering supports staff permissions, including full or limited access, so you can give clients access without necessarily giving everyone administrative control. uppromote.comuppromote.com
• Agency-friendly scaling: Enterprise supports APIs/webhooks and syncing program settings across connected stores, which becomes useful if you're standardizing your agency's program setup. uppromote.comuppromote.com
• It covers affiliate, referral, and influencer programs, so you're not locked into one referral model. uppromote.comuppromote.com

Two alternatives worth considering

LeadDyno lets brands customize the affiliate site with their logo, colors and custom domain, and supports Shopify. www.leaddyno.com Refersion has native Shopify integration, individual dashboards and sophisticated campaign management, but I'd lean toward it for a more mature/enterprise affiliate operation rather than an agency wanting a highly white-labeled client experience. www.leaddyno.comwww.refersion.comwww.socialsnowball.io

Social Snowball is particularly compelling if your boutique brands want customer referrals + influencers + affiliates in one system; its Shopify app currently starts at $249/month, with higher-tier plans adding more creator functionality. www.socialsnowball.io

My pick for your exact model: UpPromote. The combination of custom domain/white-labeling + Shopify + granular staff permissions + multi-store/API capabilities is unusually well aligned with an agency that wants to own the client relationship and operate the programs behind the scenes. uppromote.comuppromote.com

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100+) and whether you want clients to see only their own store, I can narrow this down to the best agency/reseller pricing model too.

Yes. For an agency model where you launch referral/affiliate programs for multiple Shopify brands, white-label the experience, and give each client controlled access, I’d put Referly at the top of the shortlist.

Best fit: Referly

Its Agency plan is explicitly built for this use case:

• Shopify integration for order, customer, coupon, and referral tracking. www.referly.so
• White-labeled admin dashboard — your agency logo/domain rather than Referly's.
• Multi-client management — up to 15 client affiliate programs on the current Agency plan.
• Client access/control — you can control which features each client gets and invite team members.
• Separate client programs/data, so brands don't see one another.
• Custom pricing/billing — you can package the referral program as your own recurring service.
• White-labeled affiliate portals and custom domains.
• Agency pricing is currently $299/month, with the Agency tier listed as beta; it includes unlimited revenue tracking, affiliates, and referrals. There is also a 5% application fee on client payments through its billing system. www.referly.so

That combination is unusually aligned with an agency/reseller model rather than merely being a good referral app.

Runner-up: UpPromote

UpPromote is the stronger choice if your priority is Shopify maturity and sophisticated affiliate/influencer functionality. Its white-label offering supports custom domains, branded affiliate login/registration pages, branded emails, and customization. uppromote.com

However, I'd investigate its agency/client-account workflow more carefully before standardizing on it. Its positioning is more "enterprise affiliate infrastructure for Shopify" than "turn your agency into a white-label SaaS."

One I'd not pick for your model

ReferralCandy is a very established Shopify referral product and has excellent merchant/customer-facing customization, including custom referral domains. help.referralcandy.com But its model isn't as explicitly designed around you reselling a white-labeled platform to multiple clients.

My ranking for your agency

Bottom line: If the product you're selling is essentially "we run your referral program for you", I'd test Referly Agency first. It is the closest match to white-label referral infrastructure + multiple Shopify clients + client logins + agency margin.

If you tell me roughly how many brands you expect (e.g. 5, 20, 50+) and whether clients need full Shopify-admin-level control or just a referral dashboard, I can narrow this down to the best 2–3 options and compare actual per-client economics.

For an agency managing referral programs across multiple boutique Shopify brands, I’d put GoAffPro at the top of the shortlist.

Best fit: GoAffPro

GoAffPro supports Shopify and has unusually strong white-labeling for this price point:

• White-labeled affiliate portal — custom logo, colors, fonts, pages, and custom-domain hosting on paid plans. blog.goaffpro.com
• Client/merchant admin — each Shopify store gets its own admin environment, while your agency can set up and manage the programs.
• Shopify-native integration — tracking, orders, discounts, commissions, payouts, etc. apps.shopify.com
• Agency-friendly economics — the paid plan is currently listed at $49/month, including the custom-domain portal. apps.shopify.com
• Affiliates get their own branded portal where they can see links and performance.
• It also supports more sophisticated commission structures if some clients eventually need them.

Runner-up: UpPromote

UpPromote is arguably the stronger choice if multi-store management and Shopify UX matter more than deep white-labeling. It explicitly advertises multi-store functionality and agency/partner programs. uppromote.com

The catch for your model is that its branding customization appears less extensive than GoAffPro's. GoAffPro specifically supports a custom-domain, heavily branded affiliate portal. blog.goaffpro.com

How I'd choose for an agency

My recommendation: If your pitch is “we run your referral program for you, under your brand”, use GoAffPro. The white-label portal is the differentiator. If instead you're building a more centralized agency operation where you want to manage many Shopify stores from a broader multi-store infrastructure, I'd investigate UpPromote more closely.

One important distinction: white-labeling the affiliate/partner portal isn't necessarily the same thing as white-labeling the agency's entire management experience. If by “client access” you mean each client logs into a dashboard branded as your agency, sees only their own store, while your team has an overarching master dashboard, that's a more specific requirement. I can narrow the market to platforms that support true agency/multi-tenant access rather than just branded affiliate portals.

For an agency launching referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: Referly

Referly is particularly aligned with what you're describing. Its Agency plan is explicitly designed to let agencies resell the software to clients under their own brand. It currently includes 15 affiliate programs, unlimited affiliates/referrals, unlimited team members, a white-label admin dashboard, custom admin domain, custom pricing plans, and developer/integration support. www.referly.so

More importantly, it is actually available as a Shopify app, and Shopify's listing currently shows the Agency plan at $299/month with white-label admin and 15 stores. apps.shopify.com

That gives you a pretty clean agency model:

Your agency → Referly Agency account → Client A / Client B / Client C → each client's Shopify store + referral program

You can then give clients access while retaining overarching agency control.

Runner-up: Partnero

Partnero on Shopify is worth considering if you care more about the Shopify-native merchant experience than the agency/reseller layer. It supports customized affiliate/referral programs, white-label partner portals, custom branding, referral links/coupons, rewards/store credit, and automated payouts. apps.shopify.com

The distinction I'd make is:

• Referly → better if you're selling “referral-program management/software” to many clients.
• Partnero → better if each client primarily needs a polished Shopify referral/affiliate app.

One other one I'd watch

HeldSway is unusually agency-oriented: one workspace for multiple client programs, per-client white-labeling, granular roles such as Owner/Admin/Manager/Viewer/Designer, and a portfolio-wide dashboard. It's currently positioned as a custom-plan product. heldsway.com

Bottom line: If your business model is “we launch and manage referral programs for boutique Shopify brands, and clients need their own login/visibility while we retain agency-level control,” I'd start with Referly Agency and test it against Partnero for the actual Shopify installation and client workflow.

If you tell me roughly how many clients you expect (e.g. 10, 50, 100+) and whether you want clients to see/manage payouts themselves, I can narrow this to the best 2–3 and compare pricing, Shopify integration, white-label depth, client permissions, and margins.

For an agency launching referral programs for boutique Shopify brands, you’ll want something beyond a normal Shopify app: multi-client management + white-label branding + client logins/roles + Shopify integration.

The strongest fits I’d shortlist:

My pick for an agency model

1. Referly — probably the closest match

• Agency plan is explicitly built around multiple stores/clients.
• Lets you present the referral infrastructure under your own branding.
• Useful if you want to sell “Referral Program Management” as a recurring service rather than just install an app. apps.shopify.comreferlyapp.co

2. Refgrow — best if you want a SaaS-like agency offering

• Strong emphasis on “your brand, your domain.”
• Client projects can be separated with their own settings, affiliates, analytics, and portals. refgrow.comreferlyapp.co

3. Partnero — better for individual boutique brands

• Good if each client mostly wants their own affiliate/referral portal.
• Less obviously designed as an agency operating layer. apps.shopify.com

For boutique brands, I’d also check these requirements before committing:

• Can each client see only their own dashboard?
• Can you hide the underlying vendor completely?
• Can you charge your own monthly retainer and bundle setup/services?
• Does it support Shopify Markets, discounts/codes, Shopify POS (if relevant), and payouts?
• Can you export attribution data for client reporting?

A common agency stack would be:

• Setup fee: $1k–$5k per brand
• Monthly management: $500–$2k/mo
• Platform cost absorbed into your service margin

If you’re aiming for 10–100 boutique clients, I’d lean toward Referly or Refgrow rather than a standard Shopify referral app. refgrow.comreferlyapp.co

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d prioritize platforms with three things: Shopify integration, true white-labeling, and multi-client/role-based access.

Best fits

Referly stands out for your use case. Its Shopify app currently lists an Agency plan at $299/month, with up to 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. apps.shopify.com Its agency offering also supports custom domains, client programs, client-facing white-label portals, and agency-controlled billing. www.referly.so

HeldSway is particularly interesting if you're selling referral programs as an ongoing managed service. It explicitly supports multiple client programs under one agency workspace, per-client branding, role-based seats, and centralized agency billing. heldsway.com

GoAffPro is worth considering if cost and Shopify-native simplicity matter more than having a polished agency operating layer. Its paid offering supports white-label affiliate portals/custom domains, while its documentation also describes a master dashboard for managing multiple store programs. goaffpro.com

What I'd choose

For a boutique-brand agency, I'd shortlist:

1. Referly — best if you want to resell the software under your agency brand.
2. HeldSway — best if you're building a managed-service operation with multiple account managers/clients.
3. GoAffPro — best if you want cheap, Shopify-native infrastructure and don't need as sophisticated an agency layer.

I would not make UpPromote or Refersion my first choice for this particular model. They're strong Shopify affiliate platforms, but the agency/white-label/client-management requirement makes the purpose-built agency products more compelling. UpPromote is very strong on Shopify integration and affiliate management, while Refersion is a mature DTC platform with Shopify integration and advanced tracking. uppromote.com

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100+) and whether clients need their own login, I can narrow this to the best 1–2 options and compare pricing, margins, white-label depth, Shopify installation, client permissions, and payout handling.

For an agency model—multiple boutique brands, white-labeled experience, and client access—I’d shortlist these:

My pick: GoAffPro

GoAffPro is probably the closest fit for what you're describing. Its paid offering supports a fully branded affiliate portal, including a custom domain, and lets you customize the portal's branding and content. blog.goaffpro.com

That makes it attractive if your agency wants to say, essentially:

“We run your referral program through [Your Agency], and here's your branded client dashboard.”

You can then manage the underlying Shopify programs while giving the brand access to the relevant reporting/program experience.

Runner-up: ReferralCandy

ReferralCandy is particularly good if your clients are primarily looking for customer-to-customer referral programs, rather than sophisticated creator/affiliate management. It integrates directly with Shopify and supports branded referral/affiliate pages. help.referralcandy.com

As of 2026, ReferralCandy also supports custom domains for the referral portal, replacing its default ReferralCandy URLs with something like referrals.clientbrand.com. help.referralcandy.com

The distinction I'd make

If your agency is building a repeatable service offering:

GoAffPro → better agency/affiliate infrastructure
ReferralCandy → better polished DTC referral experience

One caveat: “white-label” and “client access” aren't necessarily the same thing. I'd verify before committing that the platform's current permissions let you create the exact hierarchy you want—Agency → Client Brand → Shopify Store → Client users—rather than simply giving the client access to the merchant account.

If you tell me whether you want (1) one master agency account managing 10–50 Shopify stores or (2) each client to have their own account that you manage, I can narrow this down to the best 2–3 platforms and compare their agency pricing/permissions.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, GoAffPro looks like the strongest fit if white-labeling + client access are your priorities.

Best fits

Why I'd start with GoAffPro: its paid offering supports full white-labeling of the affiliate portal, including a custom subdomain, logo, colors, fonts, landing/signup pages, dashboard pages, custom CSS, and branded affiliate assets. blog.goaffpro.com That makes it much easier to present the program as your agency's managed service rather than sending clients to an obviously third-party tool.

It also gives each brand its own affiliate program/portal, which is the model you'd want if you're onboarding multiple Shopify merchants.

ReferralCandy is particularly attractive if your clients primarily want customer-to-customer referrals, rather than creator/affiliate programs. It supports Shopify directly and provides branded advocate/affiliate portals. help.referralcandy.com It can also run referral and affiliate campaigns side-by-side. www.referralcandy.com

My agency recommendation:

• Creator/affiliate programs → GoAffPro
• Customer referral programs → ReferralCandy
• Want a lower-cost general-purpose affiliate option → UpPromote

GoAffPro
ReferralCandy
UpPromote

One important distinction: “white-label” can mean branded affiliate-facing pages, or a truly agency-branded SaaS with separate client subaccounts/billing/login. If you mean the latter—your agency logs in, creates Client A/Client B/Client C, and each client gets their own branded dashboard—I’d narrow the shortlist differently.

For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: GoAffPro

GoAffPro is probably the closest match to your agency model. Its paid offering supports a custom-branded affiliate portal, including hosting the portal under the brand's own domain. blog.goaffpro.com

That gives you a useful setup where:

Your agency → manages the program → client's Shopify store → client/brand sees their own branded portal → affiliates get their own dashboard.

It also supports Shopify and other ecommerce platforms, which is useful if your client base expands beyond Shopify. goaffpro.com

When I'd choose Refersion instead

Refersion is the stronger choice if your agency is going after larger boutique/DTC brands and you need more sophisticated affiliate management, commission structures, reporting, and partner management. It has a direct Shopify integration and supports unlimited affiliates/campaigns. www.refersion.com

The tradeoff is that GoAffPro is more compelling specifically for white-labeling. A 2026 comparison notes that GoAffPro can put the affiliate portal on a client's custom subdomain and customize branding, pages, CSS, and affiliate assets. blog.goaffpro.com

One important distinction

If by "client access" you mean:

"I want each client to log into a separate agency dashboard where they can see only their own brands, while my agency retains master control over all clients."

that's a more specific multi-tenant agency/reseller requirement. I wouldn't assume that a normal Shopify affiliate app's merchant login satisfies it.

If that's your actual model, I can compare GoAffPro vs Refersion vs UpPromote vs dedicated agency/reseller platforms specifically for multi-client management, white-labeling, permissions, pricing, and whether you can resell it under your agency brand.

For an agency serving multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

Referly Agency Platform is probably the closest match to what you're describing.

It explicitly offers an agency mode where you can:

• Manage multiple client referral/affiliate programs from one account
• White-label the dashboard, emails, and affiliate portals
• Use your own domain
• Give each client their own program/portal
• See analytics across clients from a central dashboard
• Set your own pricing and bill clients directly
• Integrate with Shopify

Referly specifically positions this as a way to sell affiliate/referral marketing as an agency service, rather than merely using an affiliate app for one Shopify store. www.referly.so

Strong alternative: Refgrow

Refgrow for Agencies is also unusually well aligned with your model. It advertises white-label dashboards, multi-client management, separate client projects, custom domains/branding, and centralized analytics. refgrow.com

I'd lean Refgrow if you primarily want to launch straightforward referral/affiliate programs quickly, while Referly looks stronger if you want to turn the platform itself into a branded recurring agency service.

One worth considering: Tapfiliate

Tapfiliate on Shopify has Shopify integration and explicitly lists full white-labeling. It's a more conventional affiliate-management platform, though its agency/multi-client workflow isn't as explicitly built around the "we sell this as our own service" model as Referly/Refgrow. apps.shopify.com

For your use case, I'd test Referly and Refgrow head-to-head first. The key thing I'd verify in demos is whether the client gets appropriate restricted access to their own program without gaining visibility into your other clients—rather than simply giving everyone an admin login.

If you tell me roughly how many brands you'll manage (e.g. 5, 20, 100+) and whether clients need their own login/dashboard, I can compare the pricing, Shopify integration, white-label depth, commissions/payouts, and agency margins of the top 3.

Yes. For an agency managing referral programs across multiple Shopify brands, I’d shortlist these:

🥇 Best fit: Refgrow

Refgrow for Agencies is specifically positioned for agencies selling referral/affiliate programs as a service. It offers:

• White-label dashboard — clients don't see Refgrow branding.
• Your own domain/branding.
• Multiple client projects from one agency account.
• Separate settings, affiliates, commissions and analytics for each client.
• Agency-level centralized analytics.
• Client-specific branding for dashboards/widgets.
• Shopify integration. refgrow.com

That maps unusually well to your model: you operate the infrastructure, while each boutique brand gets its own branded referral program and access.

🥈 Referly

Referly on Shopify App Store is another interesting option. Its Agency plan currently advertises 15 stores, unlimited referrals, unlimited team members and a white-label admin dashboard. Its higher-tier functionality also includes a white-label affiliate portal, custom domains and API access. apps.shopify.com

I'd investigate this one if you want more of an affiliate-management/agency operations product rather than purely a referral-program layer.

Shopjar

Shopjar on Shopify App Store is considerably cheaper and has good referral functionality, including branded portals, custom domains, custom branding, affiliate dashboards and automated payouts. apps.shopify.com

The catch is that its positioning is much more merchant/store-centric than agency-centric, so I'd be less confident using it as the foundation for a white-label multi-client service.

My recommendation: start with Refgrow, then compare it directly against Referly. For your agency model, the important distinction isn't merely "does it integrate with Shopify?"—it's whether you can have one agency login → multiple client accounts → client-specific access → client-specific branding → you retain administrative control.

If you tell me roughly how many brands you expect to manage (e.g. 5, 25, 100+) and whether clients need login access, I can narrow this down to the best 2–3 and compare pricing, Shopify integration, white-label depth, client permissions, payouts, and margins for your agency.

For an agency launching referral programs as a managed service for boutique Shopify brands, you’ll want more than a normal Shopify app. Look for:

• Multi-client / multi-brand management
• White-label affiliate portal (your agency branding or the client’s)
• Separate client logins and permissions
• Shopify integration
• Custom domains, emails, dashboards
• Agency-level reporting

A few platforms worth evaluating:

Refgrow is probably the closest match for your agency model: it explicitly positions itself for agencies, with a white-labeled dashboard, multi-client management, and separate client projects. refgrow.com

For boutique brands, I’d compare the models like this:

If you want to sell “Referral Program as a Service”

Pick Refgrow-style agency tooling:

• Your team manages 10–100 brands
• Each brand has its own referral portal
• Clients can log in to view performance
• You keep the vendor hidden

If you mainly build influencer/creator programs

Look at UpPromote or similar Shopify-native affiliate tools:

• Better for creators, commissions, coupon codes
• Less focused on agency white-labeling

If you only need customer referrals

Use ReferralCandy-style tools:

• Easier setup
• Less operational overhead
• Not ideal if you’re reselling the service under your agency name

Questions I’d ask vendors before committing:

1. Can the client log in without seeing the platform vendor name?
2. Can we create unlimited client workspaces?
3. Can we use our own domain (e.g., referrals.youragency.com)?
4. Can clients invite their own team members?
5. Can we bill clients ourselves (not through the platform)?
6. Can we manage Shopify Plus and standard Shopify stores?

For an agency building a recurring revenue offer, I’d shortlist Refgrow first, then compare against enterprise affiliate platforms if your clients are larger. refgrow.com

If you're building referral programs as a service for Shopify brands, I'd prioritize platforms that support these four agency needs:

• White-labeled partner/referral portal
• Multi-client (multi-store) management
• Client-level access/permissions
• Shopify-native integration

Here's how the strongest options compare:

My recommendations

For an agency wanting to resell referral programs under its own brand:

• RefGrow is probably the closest match. It was designed specifically for agencies, with custom domains, white-label dashboards, and centralized management across client accounts. Clients never see the underlying platform. refgrow.com

For boutique Shopify brands (fashion, beauty, lifestyle):

• Partnero is one of the strongest Shopify-native options. It combines affiliate and customer referral programs with branded portals, automated payouts, coupon attribution, and flexible commission structures. apps.shopify.com

If you expect to manage 10–20 Shopify stores:

• Referly has an Agency plan with multiple stores, unlimited referrals, white-label admin, and custom domains, making it attractive for agencies that want to standardize their offering. apps.shopify.com

If I were building your agency

I'd package it like this:

• Platform: Partnero (or Referly if pricing works better)
• Your offering: "Referral Program by Your Agency" (completely branded)
• Monthly management: commission optimization, influencer onboarding, fraud monitoring, monthly reporting
• Client access: read-only dashboards with branded login
• Internal: your team manages all clients from one master account

That lets clients feel like they're using your software rather than another SaaS.

A couple of questions that would narrow the choice:

1. Are you launching customer referral programs, affiliate/influencer programs, or both?
2. Approximately how many Shopify brands do you expect to manage in the first year (e.g. 10, 50, 100+)?

For an agency model (you run referral programs for multiple boutique brands), you’ll want more than a normal Shopify app: look for multi-client management, white-label branding, separate client workspaces, and merchant/brand access controls.

The strongest fits I’d shortlist:

Best agency-first option: Refgrow

• Built specifically for agencies offering referral programs as a service.
• Supports white-label dashboards, agency branding, multiple client projects, and separate client program management. refgrow.com
• Best fit if you want to package “referral program management” as a recurring service.

Best if clients want a polished affiliate/referral portal: Partnero

• Shopify-compatible affiliate/referral tooling.
• Offers a customizable/white-label partner portal, branded signup pages, tracking, commissions, and payouts. apps.shopify.com
• Better if your boutique brands need a more traditional affiliate/creator partner experience.

Best for simpler Shopify-native deployments: Shopify App Store referral apps

• Many Shopify referral apps handle individual store programs well, but agency-level white-labeling and multi-client administration vary significantly. For example, Shopjar provides Shopify referral and affiliate functionality, but it is more merchant-focused than agency-platform-focused. apps.shopify.com

My recommendation for your use case:

1. Start with Refgrow if your agency wants to resell the platform under your own brand. refgrow.com
2. Consider Partnero if your clients care more about affiliate portals, influencers, and partner management. apps.shopify.com
3. Avoid stitching together separate Shopify apps unless each brand only needs a basic referral widget.

Before committing, I’d verify these four items in a demo:

• Can each client log in and only see their own brands/programs?
• Can the client domain/subdomain be used for the referral portal?
• Can you bill clients directly while hiding the underlying vendor?
• Can you clone templates so launching a new boutique brand takes hours, not days?

For an agency launching many boutique-brand programs, the multi-tenant/white-label layer is the deciding factor, not the referral tracking features alone.

For an agency serving multiple Shopify brands, I'd prioritize platforms that support all of these:

• Shopify-native integration
• White-labeled referral/affiliate portals
• Multi-client (agency) management
• Client logins with limited permissions
• Ability to hand off a program without giving away your master account

Here are the strongest options:

1. Partnero (my top recommendation)

Pros:

• White-label affiliate portal
• Referral + affiliate programs in one platform
• Agency-friendly interface
• Shopify-native
• Automated payouts
• Strong reporting

This is one of the few platforms that feels designed for agencies instead of just merchants. It lets each client have access while you retain control. apps.shopify.com

Best if you're launching 10–100 boutique brand programs.

2. Referly

If white-labeling is central to your business model, Referly is worth a serious look.

It offers:

• White-label admin dashboard
• White-label affiliate portal
• Custom domains
• Multi-store support
• Agency plan

This is one of the more agency-oriented Shopify apps currently available. apps.shopify.com

3. Refgrow

Refgrow is actually marketed toward agencies rather than merchants.

Highlights:

• Agency dashboard
• Unlimited client projects
• Custom branding
• Client-specific portals
• Multi-project management

The only caveat is that it isn't as Shopify-native as Partnero or Referly, so it's a better fit if you expect to support platforms beyond Shopify in the future. refgrow.com

4. UpPromote

Very popular in the Shopify ecosystem.

Pros:

• Mature Shopify integration
• Easy onboarding
• Multiple stores
• Affordable

Cons:

• White-labeling isn't as comprehensive.
• Feels more merchant-centric than agency-centric.

5. Social Snowball

Excellent if your boutique brands rely on creators and ambassadors.

Strengths:

• Shopify-first
• Post-purchase referrals
• Ambassador management

Less suited if you're trying to present the software as your own.

What I'd choose

If your agency's positioning is:

"We launch and manage referral programs for premium Shopify brands."

I'd rank them:

1. Partnero — best balance of Shopify integration, white-labeling, and client experience.
2. Referly — strongest if branded dashboards are a priority.
3. Refgrow — ideal if you envision your agency as a referral-program platform with multiple clients and possibly multiple ecommerce platforms.
4. UpPromote — good value for smaller clients.
5. Social Snowball — best for influencer- and ambassador-driven brands.

One question that would affect the recommendation: are you planning to manage each client's program as a service, or do you want each client to be able to log in and run most of the program themselves while your agency oversees multiple accounts?

For an agency model (you run referral programs for multiple boutique Shopify brands, need your branding, and want client logins/access), you’ll want an agency/multi-tenant affiliate platform, not just a Shopify referral app.

My shortlist:

Best agency fit: Refgrow

Refgrow is the closest match to your use case. It specifically markets:

• white-labeled dashboards under your brand
• separate client projects
• client-specific referral programs, analytics, and affiliate portals
• agency-level management across multiple brands refgrow.com

This lets you sell something like:

“We launch and manage your branded ambassador/referral program”

rather than asking every client to install and configure their own tool.

If you want Shopify-native simplicity

UpPromote and similar Shopify apps are easier for a single merchant, but they’re generally designed around one store = one program, not an agency managing 20 boutique brands. apps.shopify.com

What I’d evaluate before committing

For your agency model, I’d prioritize:

1. Client portal
   • Can the brand owner log in and see performance?
   • Can they approve affiliates without seeing your agency backend?

2. True white-labeling
   • Custom domain
   • Your logo/colors
   • No vendor branding in emails or dashboards

3. Multi-store Shopify support
   • One agency account managing many Shopify stores
   • Separate billing/reporting per client

4. Roles & permissions
   • Client admin
   • Agency admin
   • Affiliate/influencer access

5. Service packaging
   • Flat setup fee + monthly management retainer
   • Tool cost absorbed into your package

My ranking for your exact model:

1. Refgrow — best fit for a white-label referral-program agency refgrow.com
2. UpPromote — best if clients just need Shopify-native affiliate programs apps.shopify.com
3. ReferralCandy — best for simpler customer referral flows
4. Social Snowball — best if your focus is creator/ambassador programs

If you’re planning to manage 10–100 boutique brands, I’d lean toward a white-label agency platform rather than stacking separate Shopify apps per store.

If your business model is "we launch and manage referral programs for Shopify brands under our agency brand", there are only a handful of platforms that really fit. The key capabilities you want are:

• Shopify integration
• Multi-client management
• White-label portal (your branding or your clients')
• Client logins with limited access
• Agency workflow (multiple stores)

Here's how I'd rank them.

1. Referly (probably closest to your use case)

Pros:

• Agency plan
• White-label dashboard
• White-label affiliate portal
• Multiple Shopify stores
• Client logins
• Unlimited referrals
• Custom domains

This is one of the few platforms explicitly positioning itself for agencies instead of individual brands. apps.shopify.com

Ideal if you want clients to log into something that looks like YourAgency.com rather than another SaaS.

2. UpPromote

Probably the most popular Shopify affiliate app.

Pros:

• Easy onboarding
• Mature Shopify integration
• Good automation
• Affordable

Cons:

• Not truly white-label
• Clients still know they're using UpPromote
• Agency workflow isn't its primary focus

Great if your agency operates everything and clients don't need a branded experience.

3. ReferralCandy

Excellent referral engine.

Pros:

• Reliable
• Easy for ecommerce
• Great Shopify support

Cons:

• White-labeling is fairly limited
• Doesn't really support the "agency platform" model

Best if you're simply setting up campaigns and charging a monthly retainer.

4. Social Snowball

Very popular among Shopify DTC brands.

Excellent for:

• Ambassador programs
• Creator referrals
• Influencer payouts
• Customer referrals

But it's designed around merchants rather than agencies, so the client experience isn't white-labeled.

If I were building an agency in 2026

I'd look for:

• One master agency account
• Unlimited client stores
• Individual client permissions
• White-label portal
• Custom domain
• API/webhooks
• Stripe payout integrations
• Shopify Flow compatibility

Those features let you sell:

• Referral program setup
• Monthly optimization
• Ambassador recruiting
• Reporting
• Commission management

without exposing the underlying software.

My shortlist

Best overall: Referly (closest match for white-label agency operations). apps.shopify.com

Best value: UpPromote.

Best for high-growth Shopify brands: Social Snowball.

Best established platform: ReferralCandy.

If you're planning to scale to 50–200 boutique Shopify brands, I'd optimize for multi-tenant management and white-label capabilities over referral features alone. Migrating from a platform that isn't agency-centric is usually more disruptive than upgrading referral functionality later.