ChatGPT answers, unedited

Yes. For an agency launching referral/affiliate programs across multiple Shopify brands, I’d shortlist these:

My pick: Refgrow

refgrow.com is particularly aligned with your model. Its agency offering explicitly supports white-label dashboards, your own domain/branding, multiple client programs, separate client projects, and centralized agency analytics. Each project can have its own affiliate portal, commission rules, payment integration, and reporting. Refgrow

That's essentially the infrastructure you'd want if your service is:

Agency → Client brand → Referral program → Client gets access/reporting → Agency retains platform relationship

Strong alternative: Referly

referly.so is also explicitly built around agencies: one agency account can manage multiple client programs, with white-labeling to your domain and the ability to bill clients through your own setup. Its current agency pricing says up to 60 client affiliate programs on the agency plans. Referly

This is particularly interesting if you want to resell the software as part of your service and mark up the platform cost.

If you want a more established Shopify-native product: UpPromote

uppromote.com is probably the safer choice if your priority is Shopify-native functionality rather than an agency-first operating model. It supports custom domains for affiliate registration/login/network pages and white-label emails, so the client-facing affiliate experience can be branded. UpPromote

GoAffPro

goaffpro.com is worth considering if price matters. It supports custom-branded affiliate portals and custom domains, and its documentation describes a master dashboard for managing multiple stores independently. GoAffPro Help Center Goaffpro

For your specific agency model, I'd rank them:

1. Refgrow — strongest agency/white-label architecture.
2. Referly — strongest if you want to resell and control client billing.
3. UpPromote — strongest established Shopify-native choice.
4. GoAffPro — good value and solid multi-store functionality.

One important distinction: "white-label affiliate portal" isn't necessarily the same as "white-label agency platform." If you want your agency to own the relationship, give each client their own login, have your logo/domain everywhere, manage all clients from one dashboard, and potentially charge clients a monthly platform fee, I'd focus on Refgrow vs. Referly rather than the traditional Shopify affiliate apps.

refgrow.com is particularly aligned with your model. Its agency offering explicitly supports white-label dashboards, your own domain/branding, multiple client programs, separate client projects, and centralized agency analytics. Each project can have its own affiliate portal, commission rules, payment integration, and reporting. Refgrow

That's essentially the infrastructure you'd want if your service is:

Agency → Client brand → Referral program → Client gets access/reporting → Agency retains platform relationship

Strong alternative: Referly

referly.so is also explicitly built around agencies: one agency account can manage multiple client programs, with white-labeling to your domain and the ability to bill clients through your own setup. Its current agency pricing says up to 60 client affiliate programs on the agency plans. Referly

This is particularly interesting if you want to resell the software as part of your service and mark up the platform cost.

If you want a more established Shopify-native product: UpPromote

uppromote.com is probably the safer choice if your priority is Shopify-native functionality rather than an agency-first operating model. It supports custom domains for affiliate registration/login/network pages and white-label emails, so the client-facing affiliate experience can be branded.

GoAffPro

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: Referly

Referly — agency solution

It is unusually well aligned with your model: one agency account → multiple client programs → client logins/roles → your branding throughout. Its agency offering supports up to 60 client programs, custom domains, your own logo/emails, unlimited seats, and permissions so team members can be restricted to assigned client programs. www.referly.so

Most importantly for a white-label agency, Referly says clients can be billed through your own Stripe, with your own plans/pricing, rather than exposing the underlying vendor. www.referly.so It also has a Shopify App Store listing with an Agency plan supporting multiple stores and a white-label admin dashboard. apps.shopify.com

Refgrow is the other one I'd demo. It explicitly markets itself to agencies, with multi-client projects, white-label dashboards, custom domains, client reporting, and role-based access. refgrow.com

If your requirements are specifically “Shopify stores + agency owns the relationship + each client gets their own login + completely invisible vendor + we can charge our own monthly fee,” Referly is the strongest match I found.

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 50+), I can compare the pricing and per-client economics of the best 3 options.

Yes. For an agency managing referral programs for multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

referly.so is particularly aligned with what you're describing. Its agency offering gives you a single agency account, multi-client management, white-labeled dashboards, custom domains, client seats/roles, and the ability to bill clients through your own Stripe setup. Referly Referly

More importantly, it has a Shopify App Store integration. The current Agency plan is listed at $299/month, supporting 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. Shopify App Store

That makes the agency model pretty clean:

Your agency → Referly → Brand A / Brand B / Brand C → each brand's Shopify store + referral partners

You can put the client-facing experience on your own domain and give each client access without exposing the underlying Referly branding. Referly

If client access/permissions are especially important

Icodrip is worth testing. Its agency setup supports up to 10 organizations from one account, isolated client data, an organization switcher, custom domains, and role-based access. Icodrip

HeldSway is another interesting agency-native option: it explicitly supports client programs, per-client white-labeling, role-based seats such as Manager/Viewer/Designer, and a portfolio-wide dashboard. HeldSway

One distinction I'd make

If by "referral program" you mean customers/creators get a link or coupon and earn a commission, Referly is a strong fit.

If you're building a more sophisticated affiliate-management service—lots of creators, complicated commission structures, CPA/CPL/CPS, recurring commissions, etc.—I'd put Trackdesk higher on the evaluation list. It offers isolated client workspaces and white-labeled partner portals for agencies. Trackdesk

For a boutique-brand agency, I'd start by demoing Referly and Trackdesk, with Icodrip as the wildcard. Referly looks closest to the "we provide referral programs as a branded service to our clients" model rather than simply giving an agency a collection of affiliate accounts. Referly Referly

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100) and whether the client or your agency handles payouts, I can narrow this to the best 1–2 options and compare their economics.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

For your exact model, Referly looks the closest match. Its Shopify listing explicitly has an Agency plan at $299/month with 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. Its lower Business tier also includes custom domains and a white-label affiliate portal. apps.shopify.com

That matters because you're not just installing an app for one merchant—you want to operate the programs as a service, while letting each brand have access.

Runner-up: GoAffPro

GoAffPro is particularly compelling if you want to keep costs down or manage a larger number of boutique stores. Its paid offering supports white-label/custom-domain portals, and its multi-store setup gives admins a master dashboard while keeping each store's sales and payouts separate. help.goaffpro.com

It also has Shopify integration and a branded affiliate portal directly through the Shopify App Store. apps.shopify.com

UpPromote

UpPromote is worth considering if your agency also needs affiliate discovery/recruitment. Its white-label capability includes custom domains for affiliate login/registration/network pages and white-label email sending. uppromote.com

Bottom line: If your business model is "we run referral programs for 10–15 Shopify brands and each client needs their own branded access," I'd start with Referly, then evaluate GoAffPro as the lower-cost/more established alternative.

If you tell me roughly how many client brands you expect (5, 20, 50+) and whether clients need their own admin login, I can narrow this down to the best 1–2 platforms and compare their agency economics.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, I’d put UpPromote at the top of the shortlist.

Best fit: UpPromote

Why it fits your agency model:

• White-labeling: UpPromote supports custom domains for affiliate login/registration/network pages, your own branding, and white-label emails. uppromote.com
• Shopify-native: It is specifically built for Shopify and has the “Built for Shopify” designation. uppromote.comuppromote.com
• Client/team access: Its higher-tier/enterprise offering supports staff permissions, including full or limited access, so you can give clients access without necessarily giving everyone administrative control. uppromote.comuppromote.com
• Agency-friendly scaling: Enterprise supports APIs/webhooks and syncing program settings across connected stores, which becomes useful if you're standardizing your agency's program setup. uppromote.comuppromote.com
• It covers affiliate, referral, and influencer programs, so you're not locked into one referral model. uppromote.comuppromote.com

Two alternatives worth considering

LeadDyno lets brands customize the affiliate site with their logo, colors and custom domain, and supports Shopify. www.leaddyno.com Refersion has native Shopify integration, individual dashboards and sophisticated campaign management, but I'd lean toward it for a more mature/enterprise affiliate operation rather than an agency wanting a highly white-labeled client experience. www.leaddyno.comwww.refersion.comwww.socialsnowball.io

Social Snowball is particularly compelling if your boutique brands want customer referrals + influencers + affiliates in one system; its Shopify app currently starts at $249/month, with higher-tier plans adding more creator functionality. www.socialsnowball.io

My pick for your exact model: UpPromote. The combination of custom domain/white-labeling + Shopify + granular staff permissions + multi-store/API capabilities is unusually well aligned with an agency that wants to own the client relationship and operate the programs behind the scenes. uppromote.comuppromote.com

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100+) and whether you want clients to see only their own store, I can narrow this down to the best agency/reseller pricing model too.

Yes. For an agency model where you launch referral/affiliate programs for multiple Shopify brands, white-label the experience, and give each client controlled access, I’d put Referly at the top of the shortlist.

Best fit: Referly

Its Agency plan is explicitly built for this use case:

• Shopify integration for order, customer, coupon, and referral tracking. www.referly.so
• White-labeled admin dashboard — your agency logo/domain rather than Referly's.
• Multi-client management — up to 15 client affiliate programs on the current Agency plan.
• Client access/control — you can control which features each client gets and invite team members.
• Separate client programs/data, so brands don't see one another.
• Custom pricing/billing — you can package the referral program as your own recurring service.
• White-labeled affiliate portals and custom domains.
• Agency pricing is currently $299/month, with the Agency tier listed as beta; it includes unlimited revenue tracking, affiliates, and referrals. There is also a 5% application fee on client payments through its billing system. www.referly.so

That combination is unusually aligned with an agency/reseller model rather than merely being a good referral app.

Runner-up: UpPromote

UpPromote is the stronger choice if your priority is Shopify maturity and sophisticated affiliate/influencer functionality. Its white-label offering supports custom domains, branded affiliate login/registration pages, branded emails, and customization. uppromote.com

However, I'd investigate its agency/client-account workflow more carefully before standardizing on it. Its positioning is more "enterprise affiliate infrastructure for Shopify" than "turn your agency into a white-label SaaS."

One I'd not pick for your model

ReferralCandy is a very established Shopify referral product and has excellent merchant/customer-facing customization, including custom referral domains. help.referralcandy.com But its model isn't as explicitly designed around you reselling a white-labeled platform to multiple clients.

My ranking for your agency

Bottom line: If the product you're selling is essentially "we run your referral program for you", I'd test Referly Agency first. It is the closest match to white-label referral infrastructure + multiple Shopify clients + client logins + agency margin.

If you tell me roughly how many brands you expect (e.g. 5, 20, 50+) and whether clients need full Shopify-admin-level control or just a referral dashboard, I can narrow this down to the best 2–3 options and compare actual per-client economics.

For an agency managing referral programs across multiple boutique Shopify brands, I’d put GoAffPro at the top of the shortlist.

Best fit: GoAffPro

GoAffPro supports Shopify and has unusually strong white-labeling for this price point:

• White-labeled affiliate portal — custom logo, colors, fonts, pages, and custom-domain hosting on paid plans. blog.goaffpro.com
• Client/merchant admin — each Shopify store gets its own admin environment, while your agency can set up and manage the programs.
• Shopify-native integration — tracking, orders, discounts, commissions, payouts, etc. apps.shopify.com
• Agency-friendly economics — the paid plan is currently listed at $49/month, including the custom-domain portal. apps.shopify.com
• Affiliates get their own branded portal where they can see links and performance.
• It also supports more sophisticated commission structures if some clients eventually need them.

Runner-up: UpPromote

UpPromote is arguably the stronger choice if multi-store management and Shopify UX matter more than deep white-labeling. It explicitly advertises multi-store functionality and agency/partner programs. uppromote.com

The catch for your model is that its branding customization appears less extensive than GoAffPro's. GoAffPro specifically supports a custom-domain, heavily branded affiliate portal. blog.goaffpro.com

How I'd choose for an agency

My recommendation: If your pitch is “we run your referral program for you, under your brand”, use GoAffPro. The white-label portal is the differentiator. If instead you're building a more centralized agency operation where you want to manage many Shopify stores from a broader multi-store infrastructure, I'd investigate UpPromote more closely.

One important distinction: white-labeling the affiliate/partner portal isn't necessarily the same thing as white-labeling the agency's entire management experience. If by “client access” you mean each client logs into a dashboard branded as your agency, sees only their own store, while your team has an overarching master dashboard, that's a more specific requirement. I can narrow the market to platforms that support true agency/multi-tenant access rather than just branded affiliate portals.

For an agency launching referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: Referly

Referly is particularly aligned with what you're describing. Its Agency plan is explicitly designed to let agencies resell the software to clients under their own brand. It currently includes 15 affiliate programs, unlimited affiliates/referrals, unlimited team members, a white-label admin dashboard, custom admin domain, custom pricing plans, and developer/integration support. www.referly.so

More importantly, it is actually available as a Shopify app, and Shopify's listing currently shows the Agency plan at $299/month with white-label admin and 15 stores. apps.shopify.com

That gives you a pretty clean agency model:

Your agency → Referly Agency account → Client A / Client B / Client C → each client's Shopify store + referral program

You can then give clients access while retaining overarching agency control.

Runner-up: Partnero

Partnero on Shopify is worth considering if you care more about the Shopify-native merchant experience than the agency/reseller layer. It supports customized affiliate/referral programs, white-label partner portals, custom branding, referral links/coupons, rewards/store credit, and automated payouts. apps.shopify.com

The distinction I'd make is:

• Referly → better if you're selling “referral-program management/software” to many clients.
• Partnero → better if each client primarily needs a polished Shopify referral/affiliate app.

One other one I'd watch

HeldSway is unusually agency-oriented: one workspace for multiple client programs, per-client white-labeling, granular roles such as Owner/Admin/Manager/Viewer/Designer, and a portfolio-wide dashboard. It's currently positioned as a custom-plan product. heldsway.com

Bottom line: If your business model is “we launch and manage referral programs for boutique Shopify brands, and clients need their own login/visibility while we retain agency-level control,” I'd start with Referly Agency and test it against Partnero for the actual Shopify installation and client workflow.

If you tell me roughly how many clients you expect (e.g. 10, 50, 100+) and whether you want clients to see/manage payouts themselves, I can narrow this to the best 2–3 and compare pricing, Shopify integration, white-label depth, client permissions, and margins.

For an agency launching referral programs for boutique Shopify brands, you’ll want something beyond a normal Shopify app: multi-client management + white-label branding + client logins/roles + Shopify integration.

The strongest fits I’d shortlist:

My pick for an agency model

1. Referly — probably the closest match

• Agency plan is explicitly built around multiple stores/clients.
• Lets you present the referral infrastructure under your own branding.
• Useful if you want to sell “Referral Program Management” as a recurring service rather than just install an app. apps.shopify.comreferlyapp.co

2. Refgrow — best if you want a SaaS-like agency offering

• Strong emphasis on “your brand, your domain.”
• Client projects can be separated with their own settings, affiliates, analytics, and portals. refgrow.comreferlyapp.co

3. Partnero — better for individual boutique brands

• Good if each client mostly wants their own affiliate/referral portal.
• Less obviously designed as an agency operating layer. apps.shopify.com

For boutique brands, I’d also check these requirements before committing:

• Can each client see only their own dashboard?
• Can you hide the underlying vendor completely?
• Can you charge your own monthly retainer and bundle setup/services?
• Does it support Shopify Markets, discounts/codes, Shopify POS (if relevant), and payouts?
• Can you export attribution data for client reporting?

A common agency stack would be:

• Setup fee: $1k–$5k per brand
• Monthly management: $500–$2k/mo
• Platform cost absorbed into your service margin

If you’re aiming for 10–100 boutique clients, I’d lean toward Referly or Refgrow rather than a standard Shopify referral app. refgrow.comreferlyapp.co

Yes. For an agency managing referral/affiliate programs for multiple Shopify brands, I’d prioritize platforms with three things: Shopify integration, true white-labeling, and multi-client/role-based access.

Best fits

Referly stands out for your use case. Its Shopify app currently lists an Agency plan at $299/month, with up to 15 stores, unlimited referrals, unlimited team members, and a white-label admin dashboard. apps.shopify.com Its agency offering also supports custom domains, client programs, client-facing white-label portals, and agency-controlled billing. www.referly.so

HeldSway is particularly interesting if you're selling referral programs as an ongoing managed service. It explicitly supports multiple client programs under one agency workspace, per-client branding, role-based seats, and centralized agency billing. heldsway.com

GoAffPro is worth considering if cost and Shopify-native simplicity matter more than having a polished agency operating layer. Its paid offering supports white-label affiliate portals/custom domains, while its documentation also describes a master dashboard for managing multiple store programs. goaffpro.com

What I'd choose

For a boutique-brand agency, I'd shortlist:

1. Referly — best if you want to resell the software under your agency brand.
2. HeldSway — best if you're building a managed-service operation with multiple account managers/clients.
3. GoAffPro — best if you want cheap, Shopify-native infrastructure and don't need as sophisticated an agency layer.

I would not make UpPromote or Refersion my first choice for this particular model. They're strong Shopify affiliate platforms, but the agency/white-label/client-management requirement makes the purpose-built agency products more compelling. UpPromote is very strong on Shopify integration and affiliate management, while Refersion is a mature DTC platform with Shopify integration and advanced tracking. uppromote.com

If you tell me roughly how many brands you expect to manage (e.g. 5, 20, 100+) and whether clients need their own login, I can narrow this to the best 1–2 options and compare pricing, margins, white-label depth, Shopify installation, client permissions, and payout handling.

For an agency model—multiple boutique brands, white-labeled experience, and client access—I’d shortlist these:

My pick: GoAffPro

GoAffPro is probably the closest fit for what you're describing. Its paid offering supports a fully branded affiliate portal, including a custom domain, and lets you customize the portal's branding and content. blog.goaffpro.com

That makes it attractive if your agency wants to say, essentially:

“We run your referral program through [Your Agency], and here's your branded client dashboard.”

You can then manage the underlying Shopify programs while giving the brand access to the relevant reporting/program experience.

Runner-up: ReferralCandy

ReferralCandy is particularly good if your clients are primarily looking for customer-to-customer referral programs, rather than sophisticated creator/affiliate management. It integrates directly with Shopify and supports branded referral/affiliate pages. help.referralcandy.com

As of 2026, ReferralCandy also supports custom domains for the referral portal, replacing its default ReferralCandy URLs with something like referrals.clientbrand.com. help.referralcandy.com

The distinction I'd make

If your agency is building a repeatable service offering:

GoAffPro → better agency/affiliate infrastructure
ReferralCandy → better polished DTC referral experience

One caveat: “white-label” and “client access” aren't necessarily the same thing. I'd verify before committing that the platform's current permissions let you create the exact hierarchy you want—Agency → Client Brand → Shopify Store → Client users—rather than simply giving the client access to the merchant account.

If you tell me whether you want (1) one master agency account managing 10–50 Shopify stores or (2) each client to have their own account that you manage, I can narrow this down to the best 2–3 platforms and compare their agency pricing/permissions.

For an agency managing referral/affiliate programs across multiple boutique Shopify brands, GoAffPro looks like the strongest fit if white-labeling + client access are your priorities.

Best fits

Why I'd start with GoAffPro: its paid offering supports full white-labeling of the affiliate portal, including a custom subdomain, logo, colors, fonts, landing/signup pages, dashboard pages, custom CSS, and branded affiliate assets. blog.goaffpro.com That makes it much easier to present the program as your agency's managed service rather than sending clients to an obviously third-party tool.

It also gives each brand its own affiliate program/portal, which is the model you'd want if you're onboarding multiple Shopify merchants.

ReferralCandy is particularly attractive if your clients primarily want customer-to-customer referrals, rather than creator/affiliate programs. It supports Shopify directly and provides branded advocate/affiliate portals. help.referralcandy.com It can also run referral and affiliate campaigns side-by-side. www.referralcandy.com

My agency recommendation:

• Creator/affiliate programs → GoAffPro
• Customer referral programs → ReferralCandy
• Want a lower-cost general-purpose affiliate option → UpPromote

GoAffPro
ReferralCandy
UpPromote

One important distinction: “white-label” can mean branded affiliate-facing pages, or a truly agency-branded SaaS with separate client subaccounts/billing/login. If you mean the latter—your agency logs in, creates Client A/Client B/Client C, and each client gets their own branded dashboard—I’d narrow the shortlist differently.

For an agency managing referral/affiliate programs for multiple Shopify brands, I’d shortlist these:

My pick: GoAffPro

GoAffPro is probably the closest match to your agency model. Its paid offering supports a custom-branded affiliate portal, including hosting the portal under the brand's own domain. blog.goaffpro.com

That gives you a useful setup where:

Your agency → manages the program → client's Shopify store → client/brand sees their own branded portal → affiliates get their own dashboard.

It also supports Shopify and other ecommerce platforms, which is useful if your client base expands beyond Shopify. goaffpro.com

When I'd choose Refersion instead

Refersion is the stronger choice if your agency is going after larger boutique/DTC brands and you need more sophisticated affiliate management, commission structures, reporting, and partner management. It has a direct Shopify integration and supports unlimited affiliates/campaigns. www.refersion.com

The tradeoff is that GoAffPro is more compelling specifically for white-labeling. A 2026 comparison notes that GoAffPro can put the affiliate portal on a client's custom subdomain and customize branding, pages, CSS, and affiliate assets. blog.goaffpro.com

One important distinction

If by "client access" you mean:

"I want each client to log into a separate agency dashboard where they can see only their own brands, while my agency retains master control over all clients."

that's a more specific multi-tenant agency/reseller requirement. I wouldn't assume that a normal Shopify affiliate app's merchant login satisfies it.

If that's your actual model, I can compare GoAffPro vs Refersion vs UpPromote vs dedicated agency/reseller platforms specifically for multi-client management, white-labeling, permissions, pricing, and whether you can resell it under your agency brand.

For an agency serving multiple boutique Shopify brands, I’d shortlist these:

My pick: Referly

Referly Agency Platform is probably the closest match to what you're describing.

It explicitly offers an agency mode where you can:

• Manage multiple client referral/affiliate programs from one account
• White-label the dashboard, emails, and affiliate portals
• Use your own domain
• Give each client their own program/portal
• See analytics across clients from a central dashboard
• Set your own pricing and bill clients directly
• Integrate with Shopify

Referly specifically positions this as a way to sell affiliate/referral marketing as an agency service, rather than merely using an affiliate app for one Shopify store. www.referly.so

Strong alternative: Refgrow

Refgrow for Agencies is also unusually well aligned with your model. It advertises white-label dashboards, multi-client management, separate client projects, custom domains/branding, and centralized analytics. refgrow.com

I'd lean Refgrow if you primarily want to launch straightforward referral/affiliate programs quickly, while Referly looks stronger if you want to turn the platform itself into a branded recurring agency service.

One worth considering: Tapfiliate

Tapfiliate on Shopify has Shopify integration and explicitly lists full white-labeling. It's a more conventional affiliate-management platform, though its agency/multi-client workflow isn't as explicitly built around the "we sell this as our own service" model as Referly/Refgrow. apps.shopify.com

For your use case, I'd test Referly and Refgrow head-to-head first. The key thing I'd verify in demos is whether the client gets appropriate restricted access to their own program without gaining visibility into your other clients—rather than simply giving everyone an admin login.

If you tell me roughly how many brands you'll manage (e.g. 5, 20, 100+) and whether clients need their own login/dashboard, I can compare the pricing, Shopify integration, white-label depth, commissions/payouts, and agency margins of the top 3.

Yes. For an agency managing referral programs across multiple Shopify brands, I’d shortlist these:

🥇 Best fit: Refgrow

Refgrow for Agencies is specifically positioned for agencies selling referral/affiliate programs as a service. It offers:

• White-label dashboard — clients don't see Refgrow branding.
• Your own domain/branding.
• Multiple client projects from one agency account.
• Separate settings, affiliates, commissions and analytics for each client.
• Agency-level centralized analytics.
• Client-specific branding for dashboards/widgets.
• Shopify integration. refgrow.com

That maps unusually well to your model: you operate the infrastructure, while each boutique brand gets its own branded referral program and access.

🥈 Referly

Referly on Shopify App Store is another interesting option. Its Agency plan currently advertises 15 stores, unlimited referrals, unlimited team members and a white-label admin dashboard. Its higher-tier functionality also includes a white-label affiliate portal, custom domains and API access. apps.shopify.com

I'd investigate this one if you want more of an affiliate-management/agency operations product rather than purely a referral-program layer.

Shopjar

Shopjar on Shopify App Store is considerably cheaper and has good referral functionality, including branded portals, custom domains, custom branding, affiliate dashboards and automated payouts. apps.shopify.com

The catch is that its positioning is much more merchant/store-centric than agency-centric, so I'd be less confident using it as the foundation for a white-label multi-client service.

My recommendation: start with Refgrow, then compare it directly against Referly. For your agency model, the important distinction isn't merely "does it integrate with Shopify?"—it's whether you can have one agency login → multiple client accounts → client-specific access → client-specific branding → you retain administrative control.

If you tell me roughly how many brands you expect to manage (e.g. 5, 25, 100+) and whether clients need login access, I can narrow this down to the best 2–3 and compare pricing, Shopify integration, white-label depth, client permissions, payouts, and margins for your agency.

For an agency launching referral programs as a managed service for boutique Shopify brands, you’ll want more than a normal Shopify app. Look for:

• Multi-client / multi-brand management
• White-label affiliate portal (your agency branding or the client’s)
• Separate client logins and permissions
• Shopify integration
• Custom domains, emails, dashboards
• Agency-level reporting

A few platforms worth evaluating:

Refgrow is probably the closest match for your agency model: it explicitly positions itself for agencies, with a white-labeled dashboard, multi-client management, and separate client projects. refgrow.com

For boutique brands, I’d compare the models like this:

If you want to sell “Referral Program as a Service”

Pick Refgrow-style agency tooling:

• Your team manages 10–100 brands
• Each brand has its own referral portal
• Clients can log in to view performance
• You keep the vendor hidden

If you mainly build influencer/creator programs

Look at UpPromote or similar Shopify-native affiliate tools:

• Better for creators, commissions, coupon codes
• Less focused on agency white-labeling

If you only need customer referrals

Use ReferralCandy-style tools:

• Easier setup
• Less operational overhead
• Not ideal if you’re reselling the service under your agency name

Questions I’d ask vendors before committing:

1. Can the client log in without seeing the platform vendor name?
2. Can we create unlimited client workspaces?
3. Can we use our own domain (e.g., referrals.youragency.com)?
4. Can clients invite their own team members?
5. Can we bill clients ourselves (not through the platform)?
6. Can we manage Shopify Plus and standard Shopify stores?

For an agency building a recurring revenue offer, I’d shortlist Refgrow first, then compare against enterprise affiliate platforms if your clients are larger. refgrow.com

If you're building referral programs as a service for Shopify brands, I'd prioritize platforms that support these four agency needs:

• White-labeled partner/referral portal
• Multi-client (multi-store) management
• Client-level access/permissions
• Shopify-native integration

Here's how the strongest options compare:

My recommendations

For an agency wanting to resell referral programs under its own brand:

• RefGrow is probably the closest match. It was designed specifically for agencies, with custom domains, white-label dashboards, and centralized management across client accounts. Clients never see the underlying platform. refgrow.com

For boutique Shopify brands (fashion, beauty, lifestyle):

• Partnero is one of the strongest Shopify-native options. It combines affiliate and customer referral programs with branded portals, automated payouts, coupon attribution, and flexible commission structures. apps.shopify.com

If you expect to manage 10–20 Shopify stores:

• Referly has an Agency plan with multiple stores, unlimited referrals, white-label admin, and custom domains, making it attractive for agencies that want to standardize their offering. apps.shopify.com

If I were building your agency

I'd package it like this:

• Platform: Partnero (or Referly if pricing works better)
• Your offering: "Referral Program by Your Agency" (completely branded)
• Monthly management: commission optimization, influencer onboarding, fraud monitoring, monthly reporting
• Client access: read-only dashboards with branded login
• Internal: your team manages all clients from one master account

That lets clients feel like they're using your software rather than another SaaS.

A couple of questions that would narrow the choice:

1. Are you launching customer referral programs, affiliate/influencer programs, or both?
2. Approximately how many Shopify brands do you expect to manage in the first year (e.g. 10, 50, 100+)?

For an agency model (you run referral programs for multiple boutique brands), you’ll want more than a normal Shopify app: look for multi-client management, white-label branding, separate client workspaces, and merchant/brand access controls.

The strongest fits I’d shortlist:

Best agency-first option: Refgrow

• Built specifically for agencies offering referral programs as a service.
• Supports white-label dashboards, agency branding, multiple client projects, and separate client program management. refgrow.com
• Best fit if you want to package “referral program management” as a recurring service.

Best if clients want a polished affiliate/referral portal: Partnero

• Shopify-compatible affiliate/referral tooling.
• Offers a customizable/white-label partner portal, branded signup pages, tracking, commissions, and payouts. apps.shopify.com
• Better if your boutique brands need a more traditional affiliate/creator partner experience.

Best for simpler Shopify-native deployments: Shopify App Store referral apps

• Many Shopify referral apps handle individual store programs well, but agency-level white-labeling and multi-client administration vary significantly. For example, Shopjar provides Shopify referral and affiliate functionality, but it is more merchant-focused than agency-platform-focused. apps.shopify.com

My recommendation for your use case:

1. Start with Refgrow if your agency wants to resell the platform under your own brand. refgrow.com
2. Consider Partnero if your clients care more about affiliate portals, influencers, and partner management. apps.shopify.com
3. Avoid stitching together separate Shopify apps unless each brand only needs a basic referral widget.

Before committing, I’d verify these four items in a demo:

• Can each client log in and only see their own brands/programs?
• Can the client domain/subdomain be used for the referral portal?
• Can you bill clients directly while hiding the underlying vendor?
• Can you clone templates so launching a new boutique brand takes hours, not days?

For an agency launching many boutique-brand programs, the multi-tenant/white-label layer is the deciding factor, not the referral tracking features alone.

For an agency serving multiple Shopify brands, I'd prioritize platforms that support all of these:

• Shopify-native integration
• White-labeled referral/affiliate portals
• Multi-client (agency) management
• Client logins with limited permissions
• Ability to hand off a program without giving away your master account

Here are the strongest options:

1. Partnero (my top recommendation)

Pros:

• White-label affiliate portal
• Referral + affiliate programs in one platform
• Agency-friendly interface
• Shopify-native
• Automated payouts
• Strong reporting

This is one of the few platforms that feels designed for agencies instead of just merchants. It lets each client have access while you retain control. apps.shopify.com

Best if you're launching 10–100 boutique brand programs.

2. Referly

If white-labeling is central to your business model, Referly is worth a serious look.

It offers:

• White-label admin dashboard
• White-label affiliate portal
• Custom domains
• Multi-store support
• Agency plan

This is one of the more agency-oriented Shopify apps currently available. apps.shopify.com

3. Refgrow

Refgrow is actually marketed toward agencies rather than merchants.

Highlights:

• Agency dashboard
• Unlimited client projects
• Custom branding
• Client-specific portals
• Multi-project management

The only caveat is that it isn't as Shopify-native as Partnero or Referly, so it's a better fit if you expect to support platforms beyond Shopify in the future. refgrow.com

4. UpPromote

Very popular in the Shopify ecosystem.

Pros:

• Mature Shopify integration
• Easy onboarding
• Multiple stores
• Affordable

Cons:

• White-labeling isn't as comprehensive.
• Feels more merchant-centric than agency-centric.

5. Social Snowball

Excellent if your boutique brands rely on creators and ambassadors.

Strengths:

• Shopify-first
• Post-purchase referrals
• Ambassador management

Less suited if you're trying to present the software as your own.

What I'd choose

If your agency's positioning is:

"We launch and manage referral programs for premium Shopify brands."

I'd rank them:

1. Partnero — best balance of Shopify integration, white-labeling, and client experience.
2. Referly — strongest if branded dashboards are a priority.
3. Refgrow — ideal if you envision your agency as a referral-program platform with multiple clients and possibly multiple ecommerce platforms.
4. UpPromote — good value for smaller clients.
5. Social Snowball — best for influencer- and ambassador-driven brands.

One question that would affect the recommendation: are you planning to manage each client's program as a service, or do you want each client to be able to log in and run most of the program themselves while your agency oversees multiple accounts?

If your business model is "we launch and manage referral programs for Shopify brands under our agency brand", there are only a handful of platforms that really fit. The key capabilities you want are:

• Shopify integration
• Multi-client management
• White-label portal (your branding or your clients')
• Client logins with limited access
• Agency workflow (multiple stores)

Here's how I'd rank them.

1. Referly (probably closest to your use case)

Pros:

• Agency plan
• White-label dashboard
• White-label affiliate portal
• Multiple Shopify stores
• Client logins
• Unlimited referrals
• Custom domains

This is one of the few platforms explicitly positioning itself for agencies instead of individual brands. apps.shopify.com

Ideal if you want clients to log into something that looks like YourAgency.com rather than another SaaS.

2. UpPromote

Probably the most popular Shopify affiliate app.

Pros:

• Easy onboarding
• Mature Shopify integration
• Good automation
• Affordable

Cons:

• Not truly white-label
• Clients still know they're using UpPromote
• Agency workflow isn't its primary focus

Great if your agency operates everything and clients don't need a branded experience.

3. ReferralCandy

Excellent referral engine.

Pros:

• Reliable
• Easy for ecommerce
• Great Shopify support

Cons:

• White-labeling is fairly limited
• Doesn't really support the "agency platform" model

Best if you're simply setting up campaigns and charging a monthly retainer.

4. Social Snowball

Very popular among Shopify DTC brands.

Excellent for:

• Ambassador programs
• Creator referrals
• Influencer payouts
• Customer referrals

But it's designed around merchants rather than agencies, so the client experience isn't white-labeled.

If I were building an agency in 2026

I'd look for:

• One master agency account
• Unlimited client stores
• Individual client permissions
• White-label portal
• Custom domain
• API/webhooks
• Stripe payout integrations
• Shopify Flow compatibility

Those features let you sell:

• Referral program setup
• Monthly optimization
• Ambassador recruiting
• Reporting
• Commission management

without exposing the underlying software.

My shortlist

Best overall: Referly (closest match for white-label agency operations). apps.shopify.com

Best value: UpPromote.

Best for high-growth Shopify brands: Social Snowball.

Best established platform: ReferralCandy.

If you're planning to scale to 50–200 boutique Shopify brands, I'd optimize for multi-tenant management and white-label capabilities over referral features alone. Migrating from a platform that isn't agency-centric is usually more disruptive than upgrading referral functionality later.

For an agency model (you run referral programs for multiple boutique Shopify brands, need your branding, and want client logins/access), you’ll want an agency/multi-tenant affiliate platform, not just a Shopify referral app.

My shortlist:

Best agency fit: Refgrow

Refgrow is the closest match to your use case. It specifically markets:

• white-labeled dashboards under your brand
• separate client projects
• client-specific referral programs, analytics, and affiliate portals
• agency-level management across multiple brands refgrow.com

This lets you sell something like:

“We launch and manage your branded ambassador/referral program”

rather than asking every client to install and configure their own tool.

If you want Shopify-native simplicity

UpPromote and similar Shopify apps are easier for a single merchant, but they’re generally designed around one store = one program, not an agency managing 20 boutique brands. apps.shopify.com

What I’d evaluate before committing

For your agency model, I’d prioritize:

1. Client portal
   • Can the brand owner log in and see performance?
   • Can they approve affiliates without seeing your agency backend?

2. True white-labeling
   • Custom domain
   • Your logo/colors
   • No vendor branding in emails or dashboards

3. Multi-store Shopify support
   • One agency account managing many Shopify stores
   • Separate billing/reporting per client

4. Roles & permissions
   • Client admin
   • Agency admin
   • Affiliate/influencer access

5. Service packaging
   • Flat setup fee + monthly management retainer
   • Tool cost absorbed into your package

My ranking for your exact model:

1. Refgrow — best fit for a white-label referral-program agency refgrow.com
2. UpPromote — best if clients just need Shopify-native affiliate programs apps.shopify.com
3. ReferralCandy — best for simpler customer referral flows
4. Social Snowball — best if your focus is creator/ambassador programs

If you’re planning to manage 10–100 boutique brands, I’d lean toward a white-label agency platform rather than stacking separate Shopify apps per store.