ChatGPT answers, unedited

For a marketing agency managing many client brands, I’d shortlist Peec AI and OtterlyAI, with Peec AI looking particularly well-suited to an agency workflow.

My recommendation: Peec AI

Peec AI is explicitly built around agency/multi-client use. Its agency setup gives you separate client workspaces under one account, centralized billing, flexible prompt allocation, and client-facing reporting. Peec AI Peec AI

It tracks Share of Voice as well as visibility, mentions, position, citations and sentiment across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. Peec AI Peec AI

For an agency, the particularly useful pieces are:

• Separate workspace per client — keeps brands, competitors and prompts isolated.
• One account for your whole agency — rather than maintaining separate subscriptions/logins.
• Flexible prompt allocation — shift monitoring capacity toward larger or more important accounts.
• Automated reporting — including branded client dashboards and exports/API access.
• Multi-channel monitoring — useful if your definition of "AI share of voice" spans both chat assistants and Google's AI search experiences.
• Agency automation via MCP — Peec says you can automate weekly rollups across clients and generate summaries for Slack/Google Slides. Peec AI

peec.ai

Strong alternative: OtterlyAI

OtterlyAI is also compelling if client separation and scale are your primary concern. Its Workspaces are specifically designed for agencies managing dozens or hundreds of brands, with separate team access, reports and data for each client. Otterly Otterly.ai

It monitors the same six major AI/search surfaces and offers competitor comparisons, citation analysis, sentiment, exports and a Looker Studio connector. Otterly Otterly

otterly.ai

How I'd choose

Bottom line: I'd start with Peec AI for a marketing agency, particularly if you're selling ongoing AI-search/GEO retainers and need to turn SOV data into recurring client reports. I'd put OtterlyAI through the same trial if you have a very large client roster and want rigid workspace separation.

One thing I'd verify in demos: how they define and calculate SOV, because "visibility" and "share of voice" aren't interchangeable. Peec explicitly defines SOV as a brand's proportion of all tracked-brand mentions, rather than simply the percentage of answers where the brand appears. Peec AI

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and how many prompts per client, I can compare the likely economics and reporting setup of Peec vs. OtterlyAI for your agency.

For a marketing agency managing multiple client brands, I’d prioritize platforms that support:

• Multi-brand / multi-project workspaces
• Competitor tracking per client
• Prompt libraries (buyer-intent queries, not just keywords)
• Tracking across multiple AI assistants (ChatGPT, Gemini, Claude, Perplexity, Google AI surfaces, Copilot, etc.)
• Client-ready reporting or exports
• Historical trend tracking (AI share of voice over time)

Here are the platforms I’d shortlist:

A few other tools worth evaluating:

• ViAudit — tracks brand presence across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Copilot, and Grok, with competitor share-of-voice reporting. Viaudit
• Latentline — explicitly supports agency use cases with multi-project reporting, team roles, exports, and client-facing workflows. Latentline
• WebGlazer — focuses on monitoring how AI assistants describe brands and competitors across several engines. WebGlazer

My agency-oriented shortlist

For a large agency / enterprise clients

Start with:

1. Profound
2. Scrunch AI
3. Latentline

Look for:

• API access
• white-label reporting
• user permissions
• many brands under one account

For a boutique or mid-size agency

Start with:

1. OtterlyAI
2. Peec AI
3. OpenLens
4. ViAudit

They’re more likely to fit recurring monthly reporting packages without enterprise overhead.

Questions I’d ask vendors before buying

1. How many brands are included?

Some tools price by tracked domain, so 50 clients can become expensive.

2. Can each client have isolated dashboards?

You don’t want Client A seeing Client B’s competitors.

3. Do they store raw AI responses?

This matters when clients ask “why did ChatGPT recommend our competitor?”

4. Can you customize prompts by client?

Generic prompts create weak share-of-voice data.

5. Do they measure citations as well as mentions?

Being named and being cited are different signals.

For a marketing agency specifically, I would lean toward a platform with multi-project reporting + client dashboards, rather than a single-brand AI rank tracker. Latentline OpenLens

If you tell me roughly whether you manage 5–10 clients, 50+ clients, or enterprise accounts, and whether you need white-label reports, I can narrow this to a top 2–3.

For a multi-client marketing agency, I’d shortlist Siftly, rocketblue, and Omnia because they are built around agency workflows (multiple brands, competitors, reporting). Siftly RocketBlue Omnia

• Best overall for agencies: Siftly — strong multi-client workspaces, AI assistant monitoring, share of voice, citations, competitor benchmarking, and client reporting. Siftly
• Best for white-label client delivery: rocketblue — designed for agencies managing many brands, with white-label reports and portfolio-style monitoring. RocketBlue
• Best for SEO/content agencies: Omnia — useful if you want to turn AI visibility data into content briefs, citation strategies, and monthly retainers. Omnia
• Best if you need simpler SOV tracking: Promptrack — focuses specifically on AI share of voice across buyer prompts and competitors. Promptrack

For an agency managing dozens of brands, prioritize:

1. Separate client workspaces
2. White-label PDFs/dashboards
3. Tracking across ChatGPT, Gemini, Claude, Perplexity, Copilot
4. Competitor share-of-voice benchmarking
5. API/export access for your reporting stack

My pick: Siftly for a performance/GEO agency, or rocketblue if client-facing white-label reporting is your core service. Siftly RocketBlue

For a marketing agency managing multiple client brands, I’d shortlist three platforms, with Profound as my first choice.

My recommendation

1. tryprofound.com — best overall for an agency

Profound is explicitly built for agencies: it provides centralized client management, lets you manage multiple brands from one portal, and tracks visibility across major answer engines including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google AI Overviews. It also goes beyond reporting into identifying citation/content opportunities. Profound

Why I'd pick it: if you're trying to turn AI share-of-voice into a repeatable service you can sell across dozens of clients, Profound feels the most enterprise/agency-oriented.

2. peec.ai — best for multi-client reporting/value

Peec is particularly compelling for an agency because one account can contain multiple client workspaces, with isolated prompts, competitors and channels. It offers unlimited client seats, branded client dashboards, automated reporting, CSV/API access, and centralized billing. Peec AI Peec AI

This would be my choice if your biggest concern is operationally managing lots of clients without creating a separate account for each one.

3. otterly.ai — best straightforward SOV monitoring

Otterly tracks mentions, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Its agency program provides unlimited workspaces and branded reporting. Otterly Otterly

It's attractive if you primarily need clean monitoring + competitive benchmarking rather than a broader AEO/GEO platform.

How I'd choose

One important distinction: don't evaluate these merely on the number of "AI engines" they claim to monitor. Share of voice is only useful if the platform lets you standardize prompts, competitors, markets and measurement methodology across clients. Peec, for example, explicitly supports allocating prompts across multiple projects/brands, while Profound emphasizes centralized client management. Profound Peec AI

For your use case, I'd demo Profound and Peec side-by-side first. If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+), I can narrow this down further and compare pricing, number of prompts, white-label reporting, API access, and supported assistants.

For a marketing agency managing multiple client brands, I’d prioritize platforms with:

• Multi-workspace / multi-brand management
• White-label client reporting
• Competitor share-of-voice tracking
• Coverage across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, etc.
• Exportable dashboards clients can understand

Here are the strongest fits I’d shortlist:

My recommendation for an agency

Best overall: Zumi

For a typical agency portfolio (10–100+ brands), I’d start with Zumi because the workflow sounds closest to your use case: separate client workspaces, competitor tracking, AI engine coverage, and client-ready reporting. Zumi

Best if your deliverable is monthly client reports: SOV Tracker or Chatobserver

If your agency sells “AI visibility reporting” as a recurring service, these look particularly aligned:

• SOV Tracker → stronger emphasis on agency scorecards and white-label dashboards. SOV Tracker
• Chatobserver → stronger emphasis on polished stakeholder reports and sharing. Chatobserver

Best if strategy/GEO optimization is part of your service

Look at OpenLens or Latentline because they go beyond “are we mentioned?” into:

• which prompts trigger visibility gaps
• which competitors appear instead
• which sources AI systems cite OpenLens Latentline

What I would test before buying

Ask each vendor to demo:

1. Can I create 50 separate client workspaces?
2. Can each client only see their own data?
3. Can I brand reports with my agency logo?
4. Can I track the same competitor set over time?
5. Do they store the actual AI answers and citations, not just a score?
6. Can I compare ChatGPT vs Gemini vs Claude vs Perplexity performance?

For an agency, I would avoid tools that only provide a single “AI visibility score.” Clients usually need evidence: “You gained 8 points because ChatGPT started citing these pages and recommending you over these competitors.” Platforms that preserve prompts, answers, citations, and competitor context are much easier to turn into a paid service. OpenLens Foglift

A practical shortlist to trial:

1. Zumi — agency operating system
2. SOV Tracker — client reporting
3. OpenLens — strategy/GEO insights
4. Chatobserver — polished recurring reports

I’d expect the right choice to depend heavily on your client count (e.g., 10 brands vs. 500 brands) and whether you need white-label dashboards.

If you’re a marketing agency managing many client brands, I’d shortlist these:

1. zumihq.com — my top pick

• Built specifically for agencies and multi-client management.
• Separate workspace for each client, with isolated prompts, competitors, and history.
• Tracks ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, and DeepSeek—up to 9 engines depending on plan.
• Measures AI visibility and share of voice, including competitor rankings and citation tracking.
• Strong agency feature: white-labeled reports, so clients see your agency branding rather than Zumi's.
• Daily monitoring and portfolio-level management make it particularly suitable for a larger client roster. Zumi Zumi
• mentionsflow.com — best if you want transparent pricing

• Its Agency plan supports unlimited websites/brands, 400 tracked prompts, 5 AI engines, daily tracking, 50 seats, API/MCP access, and white-label reports.
• Tracks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview.
• Particularly interesting if you want to operationalize the data through your own reporting stack. Mentions Flow
• indaeo.com — good agency-oriented alternative

• Explicitly designed around multiple client brands.
• No stated brand limit; pricing is per brand.
• Tracks mentions, citations, competitors, sentiment, and prompt-level visibility.
• Higher tiers add Claude, daily monitoring, and white-label exports. Indaeo
• answermap.co — simplest agency reporting option

• Built specifically for agencies, with white-label reporting.
• Tracks ChatGPT, Perplexity, Claude, and Gemini and calculates competitor share of voice.
• Its Enterprise tier advertises unlimited client brands, API access, and custom queries. AnswerMap

What I'd choose

Zumi would be my first demo for an agency. The combination of multi-client workspaces + broad assistant coverage + competitor SOV + citation analysis + white-label reporting is closest to what I'd want if AI visibility is becoming a recurring service line for clients. Zumi

One important distinction: don't evaluate these tools solely on their headline "AI visibility score." For agency reporting, I'd prioritize repeatable prompt sets, competitor SOV, engine-by-engine results, citations/sources, historical trends, white-label reporting, API access, and the ability to isolate each client's data.

If you tell me roughly how many client brands you manage (e.g. 10, 50, 200+), I can narrow this to the 2–3 platforms that make the most economic sense and compare their pricing/features.

For a marketing agency managing multiple client brands, I’d prioritize platforms with:

• Multi-brand / multi-workspace support
• Competitor tracking
• Prompt libraries by industry
• Client-ready reporting (white label, exports, scheduled reports)
• Coverage across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Copilot, etc.
• Historical trends rather than one-off audits

My shortlist:

My recommendation for a marketing agency

I’d start by evaluating:

1. Chatobserver — likely the best agency match

Choose this if your agency needs to say:

“Here is your monthly AI visibility report, your competitors gained X share, and here are the prompts where you are losing.”

The agency-oriented reporting workflow is the biggest differentiator. Chatobserver

2. Pineprompt — for higher-end GEO retainers

If you sell AI search optimization as a premium service, the deeper metrics (visibility, ranking position, sentiment, citations) are useful for strategy work. Pineprompt

3. ViAudit — for broad monitoring coverage

If clients care about “are we appearing everywhere customers ask AI questions?”, its multi-engine coverage is attractive. Viaudit

What I would avoid for an agency

Avoid tools that are mainly:

• single-brand dashboards
• free AI audits with no history
• SEO tools that only added an AI visibility feature
• systems without client reporting/export capabilities

For an agency, the operational question is less “can it measure AI share of voice?” and more:

“Can my team manage 50 brands, prove movement month over month, and turn the data into a client deliverable?”

If you tell me roughly how many brands you manage (e.g., 10, 50, 500) and whether you need white-label reports, I can narrow this to 2–3 platforms.

“Here is your monthly AI visibility report, your competitors gained X share, and here are the prompts where you are losing.”

The agency-oriented reporting workflow is the biggest differentiator. Chatobserver

2. Pineprompt — for higher-end GEO retainers

If you sell AI search optimization as a premium service, the deeper metrics (visibility, ranking position, sentiment, citations) are useful for strategy work. Pineprompt

3. ViAudit — for broad monitoring coverage

If clients care about “are we appearing everywhere customers ask AI questions?”, its multi-engine coverage is attractive.

What I would avoid for an agency

Avoid tools that are mainly:

For a marketing agency managing multiple client brands, I’d shortlist Peec AI, Profound, and Zumi—but my default recommendation would be Peec AI if you want an agency-friendly balance of multi-brand tracking, share-of-voice analytics, and reporting. A recent 2026 comparison specifically identifies Peec as a strong fit for agencies and multi-brand teams. Bloomiro The Rank Masters

My shortlist

1. Peec AI — my default recommendation

Peec is particularly compelling if your workflow is:

Client → tracked prompts → AI answers → share of voice → competitors → monthly client report.

It is positioned specifically toward agencies and multi-brand tracking, with strong competitor benchmarking and marketing-oriented analytics. Bloomiro Viali AI

I'd choose it if you have, say, 10–100+ client brands and primarily need to answer:

• How often is Client A mentioned?
• What's their AI share of voice vs. competitors?
• Which prompts are we winning/losing?
• Which AI assistants are driving the difference?
• Are citations increasing?
• How has visibility changed month over month?

2. Profound — if your clients are enterprise

tryprofound.com is the one I'd investigate for large enterprise accounts where reporting depth, citation intelligence, and sophisticated analysis matter more than keeping the software inexpensive.

It's consistently positioned as the enterprise leader, whereas Peec tends to be the more natural agency/mid-market choice. Bloomiro Profound

3. Zumi — particularly interesting for agencies

zumihq.com is worth a serious demo because it explicitly advertises agency multi-client workspaces, white-label PDF reporting, share of voice, competitor SOV, daily monitoring, and up to nine AI engines. Its listed engines include ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews/AI Mode, and DeepSeek. Zumi

That agency workflow is unusually aligned with what you're describing.

What I'd do in your position

I'd run demos of Peec + Zumi + Profound and give each the same test:

1. Add 5–10 fictitious/client brands.
2. Create the same 50–100 buyer prompts for each.
3. Compare ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI surfaces.
4. Check whether SOV is calculated at brand, competitor, prompt, and engine level.
5. Test client isolation/workspaces.
6. Generate an actual white-label client report.
7. Ask what happens when you reach 50, 100, or 500 brands—especially pricing and prompt limits.

My ranking for an agency:
Peec → Zumi → Profound → Otterly.

One important distinction: don't buy based solely on an "AI visibility score." You want the underlying answer-level data, mention rate, share of voice, competitor presence, citations/sources, prompt history, and export/reporting. That's what lets your agency turn the platform into a recurring GEO/AEO service rather than just another dashboard. Conbersa arbling.com

If you tell me roughly how many clients/brands you manage (e.g. 20, 100, 500) and whether you need white-label reporting, I can narrow this to the best 2–3 and compare their current pricing/limits.

For a marketing agency managing multiple client brands, I’d shortlist Zumi first.

zumihq.com is particularly aligned with the agency use case: each client gets a separate workspace with its own prompts, competitors, and history, while your team manages everything from one portfolio. It also supports white-labeled reporting, which is a big advantage for client-facing work. Zumi

My shortlist

Why I'd pick Zumi

For an agency, I'd prioritize client isolation + portfolio management + defensible SOV metrics + reporting, rather than simply the number of AI engines supported.

Zumi measures mention rate, share of voice, and average position and can break results down by engine and prompt. It currently advertises coverage of ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, and DeepSeek. Zumi Zumi

The agency workflow is also unusually explicit: add a client, define its queries and competitors, monitor daily, then generate an agency-branded report. Zumi says onboarding a new client takes under 10 minutes. Zumi

If you have 10–100+ clients, I'd demo Zumi and Seerly side-by-side. If budget transparency is more important, take a look at Spektriq; its agency tier explicitly lists 20 brands for $349/month. Spektriq

One caveat: AI share-of-voice isn't yet a standardized metric across vendors, so before committing, ask each platform to show you the underlying AI responses and explain exactly how it calculates SOV. That matters a lot when you're putting the number in a client's QBR.

For an agency managing multiple client brands, I’d prioritize platforms that have:

• Multi-brand / multi-workspace support
• Client-ready reporting (white-label or exportable)
• Competitor share-of-voice tracking
• Coverage across multiple AI assistants (ChatGPT, Gemini, Claude, Perplexity, AI Overviews, etc.)
• Prompt libraries and recurring monitoring (not just one-off audits)

My shortlist:

My recommendation for a marketing agency

Best overall: Zumi

I’d start here if you manage many accounts. The agency-specific features matter: separate brand workspaces, competitor tracking, reporting, and the ability to compare performance by AI engine rather than giving clients one vague “AI score.” Zumi

Best for a premium AI SEO/GEO service: Latentline

If your agency is selling strategy retainers, not just dashboards, the ability to inspect prompts, answers, citations, and competitor movements is valuable. Latentline

Best for white-label client deliverables: Chatobserver

If your workflow is “monthly AI visibility report → client call → recommendations,” its reporting model is worth evaluating. Chatobserver

What I’d avoid

Avoid tools that only give a single “AI visibility score.” For agencies, clients usually ask:

• “Why did we lose share?”
• “Which competitor replaced us?”
• “Which prompts matter?”
• “Which sources are AI systems citing instead?”
• “What should our content team change?”

A platform should answer those questions, not just show a percentage.

If you tell me roughly how many clients you manage (e.g., 10, 50, 200+) and whether you need white-label dashboards, I can narrow this to the best 2–3 options.

If your agency is selling strategy retainers, not just dashboards, the ability to inspect prompts, answers, citations, and competitor movements is valuable. Latentline

Best for white-label client deliverables: Chatobserver

If your workflow is “monthly AI visibility report → client call → recommendations,” its reporting model is worth evaluating.

What I’d avoid

Avoid tools that only give a single “AI visibility score.” For agencies, clients usually ask:

For a marketing agency managing many client brands, I’d shortlist Peec AI, OtterlyAI, and Profound—but Peec AI is my strongest fit for an agency-first workflow.

My recommendation: Peec AI

peec.ai

Why I’d pick it for your use case:

• Built specifically for agencies: one account can manage separate client projects/workspaces, with centralized billing and no per-seat fees. Peec AI Peec AI
• Actual AI share-of-voice tracking: it measures visibility, mentions, citations, sentiment and SOV rather than just giving you a generic AI score. Peec AI
• Multiple AI engines: tracks ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. Peec AI
• Agency reporting: branded Looker Studio dashboards, CSV/API access, and client-facing dashboards are particularly useful if you're selling AI visibility as an ongoing service. Peec AI
• Automated reporting: its MCP integration can pull each client's SOV/visibility data, compare week-over-week, and generate summaries for your team. Peec AI
• Pitch workflow: you can create separate short-term pitch projects to demonstrate a prospect's AI visibility before they become a client. Peec AI

Two strong alternatives

OtterlyAI is probably the closest alternative if you want especially strong multi-client separation. Its Workspaces are explicitly designed for agencies managing dozens or hundreds of brands, with separate data, reports, prompts and team access per client. It also has SOV, sentiment, citations, competitive benchmarking and Looker Studio integration. Otterly Otterly Otterly

otterly.ai

Profound is worth considering if you're targeting larger enterprise clients and want a broader AEO/GEO platform rather than primarily an agency reporting tool. It offers SOV, visibility, citations, sentiment and positioning across major answer engines, plus centralized client management and an agency-specific offering. Profound Profound Knowledge Base

tryprofound.com

How I'd choose

Bottom line: For an agency, I wouldn't buy a tool designed primarily around a single brand and then try to bolt client management onto it. Peec's agency architecture—client projects, unlimited seats, centralized billing, reporting/API and automated SOV reporting—maps unusually well to an agency's operating model. Peec AI

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this to the best platform and plan for your scale.

For a marketing agency managing many client brands, my top recommendation is peec.ai.

Why Peec AI fits an agency particularly well

• Built around multiple clients/projects: You can manage separate client workspaces from one account, with centralized billing and prompt allocation. Agency plans support unlimited client seats. Peec AI Peec AI
• Actual AI Share of Voice: It measures your percentage of brand mentions versus competitors, alongside visibility, average position, sentiment, and citations. Peec AI
• Broad assistant coverage: Tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with daily tracking. Peec AI
• Client reporting: Branded/white-label-friendly dashboards through Looker Studio, plus CSV and API access. This is particularly useful if you're turning AI visibility into a recurring client deliverable. Peec AI
• Agency automation: Its MCP integration can automate weekly client summaries and reporting, including visibility, sentiment and SOV changes. Peec AI
• Pitch support: Agency plans include dedicated short-term pitch projects, so you can demonstrate a prospect's AI visibility before they become a client. Peec AI

Two alternatives worth evaluating

tryprofound.com — I'd shortlist this if your agency needs a more enterprise-oriented AEO platform. It has centralized client management, a dedicated agency team, and coverage extending to ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, Grok and DeepSeek. Profound

otterly.ai — Worth considering if you want straightforward SOV/mention/citation monitoring. It explicitly supports separate workspaces for agency clients and tracks SOV across seven AI engines. Otterly Otterly

My ranking for an agency

Bottom line: I'd start with Peec AI, particularly if you expect to manage 10+ brands and need to turn AI visibility into repeatable monthly/weekly client reporting. Its combination of client workspaces, unlimited seats, SOV tracking, broad model coverage, API/Looker integration, and agency-specific workflows is unusually well aligned with an agency operating model. Peec AI Peec AI

If you tell me roughly how many clients/brands you manage and how many prompts per client, I can also compare the likely cost and scalability of Peec vs Profound vs Otterly for your agency.

For a marketing agency managing multiple client brands, I’d shortlist Scrunch, Profound, and Peec AI. Of those, Scrunch is my first recommendation if your priority is agency-scale client management and AI share-of-voice monitoring.

My pick: scrunch.com

Why it fits an agency particularly well:

• Multi-client workspaces: manage every client/brand from one workspace rather than maintaining separate accounts. AI Customer Experience Platform Scrunch
• AI visibility/share tracking: benchmark how frequently brands appear for relevant topics and prompts, including competitor comparisons. Scrunch
• Major AI platforms: tracks brand presence across major LLM/AI search environments.
• Agency workflows: prospecting environments, bulk imports, permissions, and standardized workflows are specifically designed around agencies. AI Customer Experience Platform Scrunch
• API/white-label potential: useful if you eventually want to put AI visibility data into your own client reporting/dashboard infrastructure. AI Customer Experience Platform

Two strong alternatives

tryprofound.com — I'd choose this if you want a more enterprise-oriented AEO intelligence platform. Its Agency Mode supports separate workspaces for multiple client brands, including temporary pitch environments and ongoing client accounts. It monitors platforms including ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek and Google AI Overviews. Profound Profound Knowledge Base

peec.ai — particularly compelling if reporting and agency economics are important. One account can manage multiple client projects, prompts can be allocated across brands, and it offers branded client dashboards plus automated reporting. It currently tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Peec AI Peec AI

Bottom line: If you're selling AI-search visibility as a recurring service across, say, 20–100+ clients, I'd start with Scrunch and Profound and have them demo your actual agency workflow. If you want something more operationally/reporting-focused, put Peec in the bake-off.

One important distinction: don't evaluate these solely on a generic "AI visibility score." For an agency, I'd insist on share of voice by prompt/topic, competitor SOV, citations, sentiment, model-by-model breakdown, historical trends, exports/API, client separation, and white-label reporting. Those are what turn the platform into something you can actually package and sell to clients.

For a marketing agency managing multiple clients, I’d shortlist these three, with Peec AI as my first choice.

1. peec.ai — best overall for agencies

Peec is particularly well suited to your use case because it is built around multiple client projects under one agency account. You get isolated workspaces for each client, centralized management, unlimited client/team seats, branded reporting, and agency-specific pricing. Peec AI Peec AI

It tracks visibility, position, sentiment, citations and share of voice across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot, with daily monitoring. Peec AI Peec AI

The particularly useful agency features are:

• Separate workspace for each client/brand
• Competitor benchmarking and SOV
• White-label/client-facing dashboards
• Looker Studio, CSV and API access
• Automated reporting via MCP
• Pitch projects for prospects before they become clients
• No per-seat fees on agency plans Peec AI

My pick if your priority is operationally managing 10s or 100s of client brands.

2. tryprofound.com — best for enterprise/deep AEO

Profound is the one I'd investigate if you're a larger agency doing sophisticated enterprise AEO/GEO work. It has centralized client management and an agency-focused offering, with tracking across ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, DeepSeek and Google AI Overviews. Profound

It goes beyond basic SOV into prompt volumes, positioning, sentiment, citations and broader answer-engine intelligence. Profound Knowledge Base

Best fit: enterprise clients, larger budgets, and agencies that want a deeper strategic/AEO platform rather than simply an AI visibility dashboard.

3. otterly.ai — best value/easier deployment

Otterly is worth considering if you want something relatively straightforward and cost-efficient. It supports multiple brands/clients through Workspaces, with separate reports, prompts and audits for each. Otterly

It tracks SOV, brand coverage, sentiment and citations across seven AI engines, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. It also offers Looker Studio, API and CSV exports. Otterly Otterly

Best fit: agencies wanting solid monitoring/reporting without jumping immediately into an enterprise platform.

My ranking for your agency

If I were choosing for an agency today, I'd demo Peec first and Profound second. Peec's combination of isolated client workspaces, shared prompt allocation, automated reporting, branded dashboards and agency pricing maps unusually well to the economics of an agency. Peec AI Peec AI

One important distinction when evaluating them: don't just compare the number of AI assistants they monitor. Ask how they calculate "share of voice," how many prompts/models you can run per client, whether historical data is retained, and what client-facing/white-label reporting costs. Those factors can make a big difference when you're managing dozens of brands.

For a marketing agency managing multiple client brands, I’d prioritize platforms built around multi-tenant workspaces, client reporting, competitive share-of-voice, and white-label deliverables rather than single-brand AI rank trackers. The category is still evolving, but these are the strongest fits:

Top picks for an agency managing many brands

1. tryprofound.com — Best for enterprise clients and deep insights

Best fit: Agencies serving larger brands that want defensible reporting.

Strengths:

• Deep analysis of AI citations (which pages and sources assistants rely on)
• Competitive visibility benchmarking
• Strong for strategy work: “why is competitor X appearing more often?”
• Better suited for premium retainers where insights drive content/SEO programs

Trade-offs:

• Typically more enterprise-oriented
• May be heavier than needed for smaller clients

Slate

2. semrush.com AI Visibility Toolkit — Best if you already run SEO accounts in Semrush

Best fit: SEO/content agencies that want AI visibility integrated into existing workflows.

Strengths:

• Multi-client project management
• Existing SEO data ecosystem
• Easier client reporting if your team already uses Semrush
• Combines traditional SEO and AI visibility workflows

Trade-offs:

• AI visibility is one module in a broader suite rather than an agency-first AI monitoring product

Semrush

3. openlens.com — Best lightweight agency option

Best fit: Agencies testing AI visibility as a service or managing dozens of smaller clients.

Strengths:

• Tracks how brands appear across major AI assistants
• Includes competitor visibility and citation analysis
• Designed around agency workflows and multiple brands

Trade-offs:

• Less enterprise depth than some premium platforms

OpenLens

4. aisightline.com — Best if you want recommendations, not just monitoring

Best fit: Agencies that want to turn visibility data into an optimization roadmap.

Strengths:

• Multi-brand support
• Tracks multiple AI platforms
• Provides prioritized recommendations (“what should we fix next?”)
• Agency tiers are designed around many brands

Trade-offs:

• Newer category player, so evaluate data depth against your clients’ expectations

AI Sightline

5. zumihq.com — Best for clean multi-client dashboards

Best fit: Agencies needing repeatable reporting.

Strengths:

• Separate brand workspaces
• Tracks share of voice and mentions by prompt/engine
• White-label reporting capabilities

Trade-offs:

• More focused on monitoring/reporting than broader SEO execution

Zumi

My shortlist by agency type

Features I would require before buying

For an agency, I would not sign unless the platform has:

• ✅ Separate client workspaces
• ✅ Competitor share-of-voice tracking
• ✅ Prompt-level tracking (not just domain mentions)
• ✅ Coverage across ChatGPT, Gemini, Claude, Perplexity, Google AI features, etc.
• ✅ Exportable/white-label reports
• ✅ Historical trend data
• ✅ Citation/source analysis
• ✅ API access if you plan to automate dashboards

A practical agency stack is often:

• Profound or AI Sightline for strategic insights
• Semrush for SEO/content execution
• A reporting layer (Looker Studio, AgencyAnalytics, etc.) for client dashboards

If you tell me roughly how many clients you manage (5, 25, 100+), your average retainer size, and whether you need white-label reports, I can narrow this to 2–3 platforms.

For a marketing agency managing many client brands, I’d shortlist OtterlyAI, Profound, Peec AI, and Zumi—but my first look would be OtterlyAI if you want a practical agency reporting workflow, or Profound if you’re operating at enterprise scale.

My picks

1. otterly.ai — my default recommendation.
It tracks brand mentions, citations, sentiment, competitor visibility and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. It also supports branded PDF/CSV reporting, API/MCP access and Looker Studio integration, which is particularly useful when you're turning AI visibility into recurring client reports. Otterly

2. tryprofound.com — best for a large agency/enterprise.
I'd look here if you're managing a substantial portfolio and need deeper enterprise workflows, citation intelligence and more sophisticated analysis rather than simply tracking whether clients appear in AI answers. Current comparisons consistently position Profound toward enterprise teams. Arbling Bloomiro

3. peec.ai — worth evaluating for a mid-sized agency.
It's particularly focused on AI visibility/share-of-voice analytics and competitor benchmarking. Recent 2026 comparisons put it among the stronger choices for agencies and multi-brand tracking. Bloomiro

4. Zumi — interesting if client workspaces are your priority.
Zumi explicitly supports separate workspaces for brands/regions, isolated prompts and competitors, switching between client workspaces, and white-label PDF reporting. It says Enterprise can cover up to nine AI engines. Zumi

What I'd prioritize for your agency

Don't just compare the number of AI assistants supported. For an agency, I'd require:

• True multi-tenant/client workspaces — each client gets separate prompts, competitors and history.
• Share of Voice by brand + competitor + prompt + AI engine.
• Citation tracking — why did ChatGPT/Gemini/etc. recommend a competitor?
• Historical trends so you can demonstrate improvement month over month.
• White-label reporting and ideally client-facing dashboards.
• Bulk prompt management across dozens/hundreds of brands.
• API/Looker Studio integration so AI visibility can become part of your existing reporting stack.
• Country/language segmentation, particularly if clients operate internationally.

One important point: AI SOV is moving quickly and can change materially when an assistant changes its retrieval/citation behavior, so I'd want a platform that stores the underlying answers and citations rather than giving you only a proprietary score. Recent changes in ChatGPT's citation behavior are a good example of why this matters. Business Insider

Bottom line: If I were equipping an agency today, I'd demo OtterlyAI and Profound first, then use Peec AI as the mid-market benchmark. If your biggest pain is managing 20–100+ separate client brands with clean client reporting, I'd pay particular attention to the multi-workspace/white-label capabilities rather than choosing based purely on engine count.

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and your monthly software budget, I can narrow this to the best 2–3 and compare pricing, limits, white-labeling, API, and number of brands/prompts.

4. Zumi — interesting if client workspaces are your priority.
Zumi explicitly supports separate workspaces for brands/regions, isolated prompts and competitors, switching between client workspaces, and white-label PDF reporting. It says Enterprise can cover up to nine AI engines.

What I'd prioritize for your agency

Don't just compare the number of AI assistants supported. For an agency, I'd require:

For a marketing agency managing many client brands, I’d shortlist OtterlyAI and Peec AI, with Profound as the enterprise option.

My recommendation: otterly.ai

Why I’d pick it for an agency:

• Multi-client workspaces: separate each client’s brands, prompts, reports, and team access within one subscription. Otterly Otterly
• Broad assistant coverage: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot; Claude is also available in its current analytics offering. Otterly
• Actual AI share-of-voice tracking: compare your client's share of AI answers against competitors, broken down by prompt, engine, and market. Otterly
• Agency reporting: Looker Studio integration, exports, isolated client reporting, and agency-oriented workflows. Otterly Otterly
• Scale: Otterly specifically advertises unlimited brands/workspaces for agency use, which is particularly attractive if you're managing dozens of accounts. Otterly

otterly.ai

The other two I'd evaluate

Peec AI is especially compelling: it explicitly supports unlimited client workspaces, client-ready dashboards, automated weekly reporting, and tracks visibility, position, sentiment and SOV across six AI channels. Peec AI Peec AI

peec.ai

Profound is the one I'd investigate if you're building a serious AEO practice around larger enterprise clients. It offers centralized client management and tracks a particularly broad set of answer engines, including ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google AI Overviews. Profound Profound

tryprofound.com

What I'd choose

If your agency has 10–100+ client brands and the primary requirement is "show clients their AI share of voice every month", I'd start with OtterlyAI.

If you want more sophisticated SOV/visibility analytics and automated client reporting, put Peec AI head-to-head with it.

If you're selling high-ticket enterprise AEO/AI-search strategy, get a demo of Profound as well.

One important distinction when evaluating these platforms: don't just compare the number of "AI engines." Check whether they provide prompt-level SOV, competitor benchmarking, citations/sources, historical trends, geography, and white-label reporting—those are what make the data useful in an agency retainer rather than just an interesting dashboard.

For a marketing agency managing many client brands, I’d shortlist Zumi first.

My recommendation: Zumi

It appears particularly well matched to an agency model because it has:

• Separate workspaces per client/brand, with isolated prompts, competitors, and historical data.
• Share of voice / mention-rate tracking at both the engine and prompt level.
• Coverage across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, and DeepSeek on higher-tier plans. www.zumihq.comwww.zumihq.com
• White-label reporting on agency plans, so reports can carry your agency's branding rather than the software vendor's. www.zumihq.comwww.zumihq.com
• Daily monitoring and relatively quick client onboarding—Zumi says a new workspace can generally be set up in under 10 minutes. www.zumihq.comrankprompt.com

That combination matters more for an agency than simply having a good AI-rank tracker: client isolation + portfolio management + competitive SOV + white-label reporting are the pieces you'll actually need operationally.

Other platforms I'd evaluate

Rank Prompt is especially interesting if you're managing a large book of clients: its agency suite advertises cross-brand dashboards, client portals, white-label reports, and support for up to 1,000 brands on Agency Plus. rankprompt.com

SearchFIT is another agency-oriented option, combining multi-brand tracking with competitor comparisons and client-ready reporting across ChatGPT, Claude, Perplexity, and Gemini. searchfit.ai

If I were choosing for an agency:
Zumi → best balance of broad assistant coverage and agency workflow.
Rank Prompt → strongest candidate if scale/number of brands is the dominant requirement.
SearchFIT → worth considering if you want the platform to go beyond measurement into AEO optimization.

One thing I'd insist on during demos: ask them to show the actual SOV calculation and raw prompt/response data, not just a proprietary “AI visibility score.” AI answers can vary substantially by assistant and prompt, and recent changes in citation behavior demonstrate why relying on one composite score can be misleading. www.businessinsider.com

For a marketing agency managing multiple client brands, I’d shortlist OtterlyAI and Profound, with OtterlyAI as my default recommendation if your primary need is scalable client reporting and AI share-of-voice monitoring.

1. otterly.ai — best fit for a multi-client agency

OtterlyAI is unusually agency-oriented:

• Separate workspaces for each client, with their own prompts, brand reports, team members, and GEO audits. Otterly Otterly
• Tracks visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Microsoft Copilot. Otterly
• Measures brand mentions, coverage/share of voice, citations, competitors, and sentiment, rather than just giving you a generic AI score. Otterly
• Has branded reporting and Looker Studio integration, which is particularly useful when you're turning the data into recurring client reports. Otterly Otterly AI
• Its agency program provides unlimited workspaces, specifically designed for agencies managing multiple clients. Otterly AI
• There's also a public API if you eventually want to feed AI visibility metrics into your own reporting stack. Otterly

Why I'd pick it: the workflow maps closely to an agency model: Client → workspace → competitors/prompts → AI visibility → automated report.

2. tryprofound.com — better for enterprise-level strategy

Profound is the one I'd evaluate alongside OtterlyAI if you're managing large enterprise accounts or want more than monitoring.

It covers an especially broad set of answer engines: ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, DeepSeek, Google AI Overviews and AI Mode. It also supports benchmarking AI share of voice across engines, regions and languages. Profound Profound

For agencies, Profound offers centralized client management and a dedicated agency team, and it goes beyond measurement into content optimization and automated marketing agents. Profound

Trade-off: it's more of an enterprise AEO platform than a straightforward agency reporting tool, so I'd lean toward it if your clients have substantial budgets and you want to sell a broader AI-search optimization service.

My recommendation

I'd start with OtterlyAI, then test Profound against it using 3–5 representative clients. The key thing I'd benchmark isn't the dashboard—it’s whether both platforms produce consistent share-of-voice measurements for the same prompt set and competitors.

One caveat: AI-answer visibility is changing rapidly; for example, recent research has shown major shifts in which third-party sources ChatGPT cites, so you want a platform that lets you inspect the underlying prompts, mentions and citations—not just a single proprietary “visibility score.” Business Insider

otterly.ai · tryprofound.com

If you tell me roughly how many client brands you manage (e.g. 10, 50, 200+) and whether you need white-label reports, I can narrow this down to the best 2–3 platforms and compare their pricing/features.

For a marketing agency managing many client brands, I’d shortlist three platforms, with Profound as the strongest choice if you want a serious, scalable system rather than just a rank tracker.

My recommendation: Profound

tryprofound.com

Profound is the one I'd demo first if you're building AI visibility reporting into your agency's recurring client service. It is positioned as an enterprise AEO/GEO platform rather than simply a monitoring tool, and it can go beyond "did ChatGPT mention the brand?" into competitive visibility, citations, prompts, and optimization. Recent comparisons consistently put it in the enterprise end of the market. Arbling Viali AI

The important distinction is that AI share of voice needs to be measured consistently across a defined prompt set and competitor set. A good platform should let you answer things like:

• What percentage of relevant AI answers mention Client A?
• How does Client A's SOV compare with five competitors?
• Is visibility different in ChatGPT vs. Gemini vs. Perplexity?
• Which prompts are we winning/losing?
• Which competitors are replacing the client?
• Which third-party sources are getting cited instead?
• Is SOV increasing month-over-month after our SEO/PR/content work?

That's much more useful to an agency than a generic "AI visibility score."

If you have lots of smaller clients: OtterlyAI

otterly.ai

I'd seriously consider OtterlyAI if you have, say, dozens of SMB/mid-market accounts and need to keep the economics under control. It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, and explicitly reports brand coverage, share of voice, platform-level visibility and trends. It also has an API for pulling reporting data into your own systems. Otterly

The tradeoff is that it's more monitoring/optimization oriented than a full enterprise intelligence platform.

Peec AI is another good agency candidate

peec.ai

Peec is particularly attractive if your clients mainly want clean, understandable competitive SOV reporting rather than a huge GEO operations platform. Recent agency comparisons highlight its agency offering and white-label reporting capabilities. Koalr

One thing I'd insist on during demos

Don't buy based on the number of "AI engines" they claim to support. Ask each vendor to run the exact same 20–50 prompts for three of your actual clients and show you:

1. Share of voice by brand and competitor
2. SOV by assistant
3. Citation share
4. Position/recommendation prominence
5. Historical trend
6. Prompt-level evidence of every answer
7. Separate workspaces for each client
8. Client-facing/white-label reporting
9. API or data export
10. Pricing as you go from 10 → 50 → 100 brands

That last test is critical. Some platforms look inexpensive until you scale prompts, engines, or client workspaces.

My practical ranking for an agency: Profound if budget and sophistication matter most → OtterlyAI if you need economical multi-client monitoring → Peec AI if reporting simplicity/SOV analytics are the priority.

Also, don't treat AI SOV as a static SEO metric. AI visibility is currently quite volatile—for example, recent data showed a substantial change in Reddit's share of ChatGPT citations within just a few weeks. axios.com Your platform needs to preserve the underlying answers/citations so clients can see why the number moved, not just the number itself.

peec.ai

Peec is particularly attractive if your clients mainly want clean, understandable competitive SOV reporting rather than a huge GEO operations platform. Recent agency comparisons highlight its agency offering and white-label reporting capabilities. koalr.ai

One thing I'd insist on during demos

For a marketing agency managing multiple client brands, I’d shortlist tryprofound.com and peec.ai. My pick depends on whether you want a broader enterprise/AEO platform or a streamlined agency reporting tool.

My recommendation: Profound

tryprofound.com

Profound looks particularly well-suited to your use case because it has a dedicated Agency Mode specifically designed for managing multiple brands/client workspaces from one account. Each brand gets its own environment and data, while the agency can manage them centrally. Profound Knowledge Base

It covers the major AI surfaces, including:

• ChatGPT
• Perplexity
• Gemini
• Claude
• Google AI Overviews
• Microsoft Copilot
• Grok
• DeepSeek

For each brand, it provides AI visibility, sentiment, competitor benchmarking and prompt analysis, rather than simply counting mentions. Profound Profound

That's useful if you're selling clients a broader AI search/AEO service, rather than just an "AI share of voice" dashboard.

Strong alternative: Peec AI

peec.ai

I'd look seriously at Peec if your priority is agency operations and client reporting. It explicitly supports unlimited client workspaces, centralized management, branded client dashboards, API/CSV/Looker Studio integration, and automated reporting. Peec AI

It tracks visibility, position, sentiment and share of voice, with daily tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. Peec AI

The agency workflow is particularly compelling: you can create separate client projects, allocate prompts across brands, and automate weekly summaries/reports. Peec AI

How I'd choose

Bottom line: If you're building an agency-wide AI visibility offering, I'd demo Profound first, with Peec AI as the benchmark. Peec may actually be the better operational choice if your biggest pain is managing 10, 20, or 50+ clients and turning the data into recurring client reports.

One important caveat: AI share of voice is still a volatile metric because answer engines change their retrieval and citation behavior frequently; recent research has shown substantial shifts in which sources get cited by ChatGPT. Axios So I'd prioritize platforms that give you raw prompts, citations, competitors and historical trends, not just a single proprietary "AI visibility score."

If you tell me roughly how many client brands you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this down to the best 2–3 options and compare their agency pricing/features.

For a marketing agency managing multiple client brands, I’d shortlist Profound first, with Scrunch as the strongest alternative.

My pick: tryprofound.com

Profound is particularly well suited to an agency model because it has centralized client/brand management, an agency-specific offering, and reporting across major answer engines. Its agency product explicitly supports managing multiple brands from one portal. Profound

For each client, you can track:

• AI share of voice versus competitors
• Visibility and mention frequency
• Positioning — where the client appears in AI answers
• Sentiment and narrative
• Citation share and the sites influencing AI answers
• Performance by LLM, topic, geography, and audience
• Actual AI responses, rather than just an abstract score

Profound currently monitors ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok and DeepSeek. Profound Profound

A particularly useful agency feature is that Profound has moved beyond monitoring into recommendations and execution: it can identify opportunities around citations/content and has agents designed to act on those insights. Profound Profound

Strong alternative: scrunch.com

I'd look seriously at Scrunch if your agency's primary requirement is clean, client-facing AI share-of-voice reporting.

It measures competitive presence across tracked prompts and lets you slice results by client/topic, AI platform, persona, funnel stage, geography, and branded vs. non-branded prompts. It also shows the actual AI responses and citation sources behind the metrics. Scrunch Scrunch

Scrunch specifically positions itself for agencies and says it is used by 500+ companies and agencies; it also offers enterprise features such as SSO, role-based access, white-glove onboarding and data/API integration. Scrunch Scrunch

How I'd choose

Bottom line: For an agency building an ongoing AI visibility/AEO service across dozens of brands, I'd start with Profound. Its centralized agency workflow and breadth of analytics make it more compelling as a multi-client operating platform rather than simply an AI-rank-tracking tool. Profound help.tryprofound.com

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this to the best 2–3 platforms and compare their agency pricing/workspace limits.

For a marketing agency managing multiple clients, my first choice would be Peec AI.

peec.ai

Why I’d pick Peec AI

• Built for agencies: one account can manage multiple client projects, with centralized billing and flexible prompt allocation. Peec AI Peec AI
• Actual AI Share of Voice: it measures the percentage of AI responses mentioning your brand versus competitors, rather than just counting raw mentions. Peec AI
• Client-ready reporting: branded dashboards, read-only client links, CSV/API exports, and automated reporting workflows. Peec AI
• Multiple brands/sub-brands: agency accounts are designed to separate tracking by client/brand while sharing prompt capacity across projects. Peec AI
• Useful beyond ChatGPT: it tracks visibility, citations and sentiment across multiple AI search channels, including Google AI surfaces. Peec AI
• Good fit for scaling: pricing is based primarily on tracked prompts/models, rather than requiring a completely separate platform/account for every brand. Peec AI

How I'd shortlist the market

Recent 2026 comparisons similarly position Peec as a strong agency/multi-brand choice, while Profound is generally aimed more at enterprise depth. Bloomiro AnswerManiac

For your use case, I'd demo Peec first. The key thing I'd test during the demo is whether its project/brand limits and prompt economics work at your actual scale—for example, 20 clients × 50 prompts × 5 AI engines—because that will matter much more than the headline feature list.

If you tell me roughly how many clients/brands you manage and how many prompts per brand, I can compare Peec vs Profound vs Otterly vs RocketBlue specifically for your agency and estimate which would be cheapest/best.

For a marketing agency managing multiple client brands, I’d put Peec AI at the top of the shortlist.

Why Peec fits an agency particularly well

• Multi-client by design: agency accounts let you manage multiple brands/projects from one account, with prompts allocated across projects. peec.ai
• Actual AI share-of-voice tracking: it measures visibility, position, sentiment and share of voice against competitors, rather than just counting brand mentions. peec.ai
• Broad assistant coverage: tracks ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot. peec.ai
• Recommendations, not just dashboards: it identifies content gaps, citation opportunities and competitor weaknesses, then prioritizes actions. peec.ai
• Agency reporting: branded/client-ready dashboards, Looker Studio, CSV/API access and MCP automation are built into its agency offering. peec.ai
• Good for scaling: its current agency tiers are positioned around roughly 3–10 clients (Growth) and 11–25+ clients (Scale), with volume based on tracked prompts/credits. peec.ai

One alternative worth evaluating

OtterlyAI is probably the other one I'd demo. Its agency partner program offers unlimited workspaces, branded reporting and agency-specific capabilities, while higher tiers add API/MCP, Looker Studio and unlimited brand reports. help.otterly.ai

My pick: Peec if your core product is “we manage AI visibility/GEO for many clients and need to prove SOV improvement.” Its combination of multi-brand management, competitor SOV, recommendations and automated client reporting is unusually well aligned with an agency workflow.

One important consideration: AI visibility is volatile—recent research has shown substantial shifts in which sources AI assistants cite—so I'd favor a platform with consistent historical tracking across multiple assistants, rather than one that gives you occasional snapshots. www.axios.com

If you're evaluating vendors, I can also give you a 5–7 platform comparison specifically for agencies (Peec vs Otterly vs Profound vs similar tools), including number of brands, white-label reporting, assistant coverage, API, recommendations, and approximate pricing.

For a marketing agency managing multiple brands, I’d shortlist Peec AI first, with Profound as the stronger enterprise alternative.

My recommendation: Peec AI

peec.ai is particularly well aligned with an agency operating model:

• Multi-client management: separate workspaces for each client, with each client's prompts, competitors, and channels isolated. Peec AI Peec.ai Docs
• AI share of voice: tracks visibility and share of voice against competitors, rather than just counting mentions. Peec AI Peec.ai Docs
• Broad assistant coverage: ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, and Microsoft Copilot, with daily tracking. Peec AI
• Agency reporting: white-label/client-ready dashboards, Looker Studio, CSV/API exports, and automated reporting workflows. Peec AI
• No per-seat fees: designed so an agency can give its whole team access without adding a seat charge for every user. Peec AI
• Pitch support: dedicated pitch projects let you generate an AI-visibility/competitor snapshot for prospects before they become clients. Peec AI

That combination makes it a better fit than many AI-visibility tools that are fundamentally designed around one brand/account.

When I'd choose Profound instead

tryprofound.com is worth choosing if you're a larger agency and want a more comprehensive AEO platform, not just monitoring. It offers centralized client management and tracks visibility across ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google's AI experiences. Profound Profound

Its differentiator is breadth: alongside share-of-voice/visibility reporting, it has prompt-volume data, citation analysis, AI crawler analytics, content optimization and agents. Profound

Quick decision

Bottom line: For a typical multi-client marketing agency, I'd start with Peec AI. Its agency architecture—client workspaces, centralized team access, reporting, API/Looker integration, and pitch projects—is unusually well matched to how an agency actually operates. Peec AI

If you're managing 20, 50, or 100+ brands, I can also compare the major platforms specifically on pricing per client, number of prompts, white-labeling, API access, and which AI assistants they monitor.

For a marketing agency managing multiple client brands, I’d prioritize platforms that have:

• Multi-brand / multi-workspace management
• AI share-of-voice benchmarking (not just “mentions”)
• Tracking across ChatGPT, Gemini, Claude, Perplexity, AI Overviews, etc.
• Competitor comparisons
• White-label reports for client QBRs
• API/export options if you feed dashboards

My shortlist:

My recommendation for an agency

I’d start by evaluating Zumi vs Visibrand.

• Choose Zumi if your business model is “AI visibility reporting as a client service” — multiple workspaces, branded reporting, and agency workflows appear to be core capabilities. Zumi
• Choose Visibrand if you want a lighter-weight dashboard that can quickly scale across many brands with competitive reporting and integrations. Visibrand
• Choose Chatobserver if your agency is heavily SEO/content-focused and wants detailed prompt monitoring and citation reporting. Chatobserver

A few questions would change the recommendation:

1. Roughly how many client brands do you manage (10, 50, 500+)?
2. Do clients need white-labeled dashboards/reports?
3. Are you measuring mostly SEO/GEO performance, PR reputation, or product recommendation share of voice?

For a marketing agency managing multiple client brands, I’d shortlist these:

My recommendation: OtterlyAI

For your use case, I'd start with OtterlyAI. Its Workspaces model is particularly well suited to agencies: you can maintain separate client environments while managing them under one subscription, and its agency program offers unlimited workspaces and branded reporting. otterly.ai

The important distinction is that you're not just looking for a tool that says "is Client X mentioned in ChatGPT?" You want an agency-level system that can answer:

• What percentage of AI answers mention our client?
• What's their share of voice vs. competitors?
• Which assistants are recommending them?
• Which prompts/categories are they winning or losing?
• What sources are AI using to form those answers?
• Is visibility improving month over month?
• Can we turn that into a client-facing report?

I'd put Zumi very close behind if cross-engine SOV depth is more important than ecosystem/workspace maturity. It explicitly measures mention rate, share of voice, position, and citation quality across up to nine AI engines and supports isolated client workspaces plus white-label reports. www.zumihq.com

If you're already an AgencyAnalytics customer, I'd actually choose its AI Tracker first because it puts AI visibility alongside your clients' existing SEO, PPC, social, traffic, and revenue reporting rather than creating another reporting silo. agencyanalytics.com

My agency ranking:
1. OtterlyAI → best portfolio/workspace model
2. Zumi → strongest SOV/visibility-oriented option
3. AgencyAnalytics → best if you want one consolidated client-reporting platform
4. Peec AI → strong automation/reporting workflow
5. Siftly → interesting if GEO experimentation is part of your service

One thing I'd insist on in a demo: ask them to show SOV calculations using the exact same prompt set across ChatGPT, Claude, Gemini and Perplexity, rather than relying on a proprietary single "AI visibility score." The underlying methodology can make two platforms report dramatically different SOV numbers.

For a marketing agency managing many client brands, I’d shortlist these three:

Tower GEO is particularly aligned with your use case: it explicitly supports unlimited client brands, competitor tracking, AI-engine-level visibility, and white-label reporting/client dashboards. Its published agency pricing starts at $99/month, with client workspaces as an add-on, although I'd verify current pricing and limits in a demo. towergeo.com

DemandSphere is more of an enterprise search intelligence platform. It reports both conventional SERP and LLM share of voice and tracks AI surfaces such as ChatGPT, Perplexity, Gemini and Copilot, so it's attractive if your agency doesn't want a separate SEO and AI-visibility stack. www.demandsphere.comtrysill.com

Sill is interesting if you're managing larger numbers of brands with more sophisticated experimentation: its enterprise offering includes multi-brand dashboards, per-brand subscriptions and white-label reporting. trysill.com

What I'd prioritize in your evaluation

Don't just compare "number of AI engines." For an agency, I'd make these the requirements:

1. True multi-tenancy — each client isolated into its own workspace.
2. Share of Voice by prompt + competitor — not merely a proprietary visibility score.
3. ChatGPT, Gemini, Perplexity and Google AI at minimum.
4. Historical tracking so you can demonstrate improvement month-over-month.
5. Citation/source analysis — why a competitor is winning, not just that they're winning.
6. White-label dashboards/reports for client presentations.
7. Bulk management of prompts, competitors and brands.
8. API/export access so you can pipe data into your existing reporting stack.
9. Recommendations that turn visibility gaps into specific content/SEO actions.

I'd start with Tower GEO and DemandSphere. If you're managing, say, 20–100+ brands, I'd also test Sill and specifically compare their per-brand economics and API/reporting capabilities.

One caveat: AI "share of voice" is still a relatively young metric. Different platforms can calculate it differently, so during demos I'd give each vendor the same 20–50 client prompts and ask them to show the raw AI responses behind their SOV numbers. That will tell you much more than comparing dashboard percentages.

For a marketing agency managing many client brands, I’d shortlist Peec AI first.

My recommendation: Peec AI

It’s particularly well suited to an agency model because it treats clients as separate projects while letting you manage them from one account. Its agency setup supports allocating tracking credits across different client projects, rather than forcing you into a separate subscription/workspace for every brand. docs.peec.aipeec.ai

For your specific use case, the important pieces are:

• AI Share of Voice: Measures your client's share of brand mentions against competitors, rather than merely whether the brand appeared. docs.peec.ai
• Multi-brand/client management: Agency accounts are designed around multiple client projects and can support multiple sub-brands. docs.peec.aipeec.ai
• Competitive tracking: Visibility, position, sentiment and SOV can be monitored alongside competitors. peec.ai
• Client reporting: Branded dashboards can be shared with clients without requiring them to log into Peec; CSV/API access also lets you pipe the data into Looker Studio, BigQuery, Tableau or Power BI. peec.aipeec.aiwww.useomnia.com
• Agency automation: Their MCP integration can loop through all client projects and automatically generate weekly summaries/decks, which could substantially reduce reporting labor. peec.ai
• Google AI Mode: They now explicitly support multi-brand AI Mode tracking in addition to other AI surfaces. peec.ai

How I'd compare the alternatives

Siftly is worth a demo if your agency wants to combine visibility measurement with GEO experiments and ROI reporting; it explicitly supports mention rate, SOV, competitor benchmarking and white-label reporting across clients. siftly.ai Omnia is another interesting option if you value a straightforward single dashboard across brands, though its engine coverage is narrower—currently ChatGPT, Google AI Overviews/AI Mode and Perplexity. www.useomnia.com

Bottom line: If you're building an agency-wide AI visibility/SOV service, I'd start with Peec AI, then demo Siftly and Omnia against the same 2–3 clients. The key test isn't just "which has the nicest dashboard"; it's whether you can efficiently maintain prompt sets → competitors → SOV → citation sources → recommendations → client-ready reporting across dozens of brands.

If you're managing 20, 50, or 100+ client brands, the economics and prompt/model limits become especially important, and I'd evaluate the platforms differently.

For a marketing agency managing multiple client brands, I’d shortlist these, with LLM Pulse as my first platform to demo.

My recommendation

1. LLM Pulse — best overall agency fit

It is explicitly designed around the agency model: separate projects for each client, white-label client portals, unlimited seats, and reporting/API/Looker Studio integrations. It tracks visibility, sentiment, citations and share of voice across ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overviews. llmpulse.ai

The big advantage is that you're not just buying an AI-monitoring dashboard—you can package it as an agency service under your own brand.

2. Rankability — best if AI visibility needs to sit alongside SEO

Rankability is particularly interesting if your agency already sells SEO. It combines AI visibility/share-of-voice tracking with traditional search, local, competitor and reporting workflows, and says its agency setup supports 5–50 clients from one workspace. www.rankability.com

3. Lantern — best for sophisticated GEO work

Lantern has multi-client dashboards, per-account isolation, citation tracking and competitor benchmarking across ChatGPT, Gemini, Perplexity and Claude. It's a good candidate if your strategists need to understand why a client is or isn't appearing, rather than simply reporting a visibility percentage. www.asklantern.com

4. BrandBeacon — worth considering for straightforward monitoring

It is agency-focused and offers centralized multi-client management, competitor benchmarking and tracking across ChatGPT, Perplexity, Claude and Bing Copilot. www.brandbeacon.ai

What I'd prioritize for your agency

Don't choose based solely on the headline "AI visibility score." For an agency, I'd require:

• One login / portfolio view across all clients
• Separate client workspaces and permissions
• Share of voice by prompt, model and competitor
• Citation/source tracking—not just mentions
• Historical trends so you can demonstrate improvement
• White-label dashboards/reports
• API or Looker Studio integration
• Enough prompt/model volume that pricing doesn't explode as your client roster grows
• Ability to export the underlying evidence behind the score

If you have 20–100+ brands, I'd lean toward LLM Pulse or Lantern and test them with the same 3–5 clients before committing. If you're primarily an SEO agency adding AI visibility as another reporting layer, Rankability deserves the strongest look.

One important distinction: "share of voice" isn't standardized across these platforms. Before comparing scores between vendors, run the same brands and prompts through each and see exactly how they calculate visibility, mentions, ranking/position, citations and competitor share.

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this to the 2–3 best options and compare their current pricing/features.

For a marketing agency managing many client brands, I’d shortlist OtterlyAI, Peec AI, and Profound, with OtterlyAI as my default recommendation if you want a practical agency workflow rather than an enterprise-heavy platform.

Why I'd start with OtterlyAI

Its current platform is explicitly built around monitoring brand visibility across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, with competitor comparisons, prompt tracking and share-of-voice-style reporting. It also exposes an API, which is useful if your agency eventually wants to pipe results into your own client dashboards. otterly.ai

More importantly for your use case, independent 2026 comparisons specifically identify Otterly as supporting multiple client workspaces, while Peec and Profound take somewhat different approaches to agency accounts. deepsmith.ai

When I'd choose the others

Peec AI — I'd pick this if your main deliverable is polished AI-visibility reporting for clients. It has a strong emphasis on structured visibility/share-of-voice analytics and agency reporting. www.conbersa.ai

Profound — I'd reserve this for agencies whose clients are large enterprises and can justify enterprise-level spend. It is positioned more toward deep enterprise AI-search measurement than lightweight multi-client management. www.xseek.io

Siftly — worth a serious demo if you don't just want to say "Client X has 12% AI share of voice" but want the software to help explain why competitors win and what the agency should do next. Its agency offering specifically emphasizes visibility, competitive position, experiments and client reporting. deepsmith.aiwww.siftly.aiotterly.ai

What I'd require before signing

For an agency, I wouldn't evaluate these primarily on the headline number of AI engines. I'd require:

1. Separate workspaces per client/brand
2. Competitor share of voice, not merely mention counts
3. Prompt-level results showing why a competitor won
4. Citation/source tracking
5. Historical trends and scheduled monitoring
6. Client-ready/white-label reporting
7. User permissions so clients don't see one another
8. API or Looker Studio integration
9. Ability to track multiple countries/languages
10. Pricing that scales by clients/prompts, rather than forcing a new subscription for every brand

My recommendation: demo OtterlyAI + Peec AI first, then bring in Profound for your largest clients. If your agency wants the platform to actually generate prioritized GEO recommendations rather than just measure SOV, add Siftly to that bake-off. deepsmith.aiwww.siftly.aiotterly.ai

If you tell me roughly how many client brands you manage (e.g. 10, 50, 200+) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/workspace limits.

For a marketing agency managing multiple client brands, I’d shortlist Peec AI, Otterly.AI, and Profound—but my default recommendation would be Peec AI.

🥇 My pick: Peec AI

Peec is particularly well suited to an agency model because it has agency-specific plans, multiple client projects, multiple seats, and multi-engine monitoring rather than treating every brand as a completely separate account. Current comparisons put its agency plans at roughly $245–$795/month depending on credits/seats, though I'd verify current pricing directly before budgeting. nxtg.ai

For each client, you'd want to monitor:

• AI Share of Voice — percentage of relevant AI answers where the client appears vs. competitors
• Brand mentions and rankings
• Citation/share of cited sources
• Competitor SOV
• Prompt-level results — e.g. "best payroll software for startups"
• Engine-by-engine performance — ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot, etc.
• Trend reporting so you can demonstrate improvement month over month

That makes it much easier to turn "GEO" into an actual client reporting metric, rather than showing clients screenshots of what ChatGPT said.

🥈 Otterly.AI if you want to start cheaper

Otterly.AI is worth a serious look if you have lots of smaller clients. It explicitly supports brand visibility, competitor comparisons, share of AI voice, multiple AI engines, prompt tracking, workspaces and an API. Its entry pricing is currently advertised from $29/month. otterly.ai

The tradeoff is that you'll want to investigate its client reporting/white-label workflow carefully if reporting under your agency's brand is important.

🏢 Profound for your biggest accounts

Profound is the one I'd consider for a Fortune 500/enterprise client where data depth, governance, and scale matter more than agency economics. It is considerably more enterprise-oriented, and third-party comparisons note that tracking multiple brands can become cumbersome/expensive outside its enterprise offering. nxtg.ai

What I'd do in your shoes

If you're managing, say, 10–50 client brands, I'd evaluate Peec vs. Otterly first, with these requirements as your demo scorecard:

1. One agency account → isolated workspace per client
2. Unlimited or economically scalable brands
3. SOV calculated consistently across prompts
4. Competitor benchmarking
5. At least ChatGPT + Gemini + Perplexity + Google AI
6. Historical data retention
7. Automated monthly client reports
8. White-label reporting
9. API/export access
10. Enough prompt volume per client to make SOV statistically meaningful

One important caveat: "AI share of voice" isn't yet a standardized industry metric. Vendors can calculate it differently—mentions, citations, position, or weighted combinations—so I'd make sure the platform lets you understand exactly how its SOV number is calculated before making it a contractual KPI. www.ai-visibility-software.com

Bottom line: Peec AI for a serious multi-client agency; Otterly.AI for a larger number of smaller clients and lower tooling costs; Profound when an individual enterprise client warrants enterprise-grade depth.

For a marketing agency managing multiple client brands, I’d prioritize platforms built around multi-tenant workspaces, client reporting, competitor share-of-voice, and white-label deliverables rather than single-brand AI rank trackers.

My shortlist:

My recommendation by agency size

1–10 clients

• Start with OpenLens or GeoContextAI. You’ll get enough AI assistant coverage and reporting without overbuilding. www.geocontextai.comopenlens.comllmpulse.ai

10–50 clients

• I’d lean toward LLM Pulse because the agency workflow matters: separate client workspaces, white-label reporting, and integrations are usually more important than raw tracking. llmpulse.ai

50+ enterprise clients

• Evaluate AI Sightline, Brandlight, or enterprise tiers of agency-focused tools. These tend to emphasize governance, permissions, regions, and scale. aisightline.com

Features I would require before buying

For an agency, make sure the platform has:

• ✅ Brand workspaces (one per client)
• ✅ Competitor share-of-voice tracking
• ✅ Prompt libraries by industry/use case
• ✅ Tracking across ChatGPT, Claude, Gemini, Perplexity, Google AI surfaces
• ✅ Citation/source analysis (what websites AI trusts)
• ✅ White-label PDF/dashboard reporting
• ✅ Team permissions
• ✅ Historical trend data
• ✅ API/export options for your existing reporting stack

If you’re selling this as a new GEO/AEO service line, I’d put LLM Pulse at the top of the evaluation list, with OpenLens as a lower-cost benchmark and GeoContextAI if you want built-in recommendations. openlens.comllmpulse.ai

For a marketing agency managing many brands, my first choice is Peec AI.

Why Peec is a particularly good agency fit

• Multi-client by design: one account can manage separate client projects rather than forcing you into a single-brand workflow. peec.ai
• Actual AI share-of-voice tracking: it measures visibility/mention rate, position, citations, sentiment, and competitor performance. peec.ai
• Broad assistant coverage: ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Microsoft Copilot, with daily tracking. peec.ai
• Client reporting is a strong point: branded Looker Studio dashboards, read-only client links, CSV/API exports, and integrations with BI tools. peec.ai
• Agency automation: its MCP integration can automate weekly client summaries and reporting workflows through tools such as Claude, n8n, and Make. peec.ai
• Good for new-business pitches: agency plans include dedicated pitch projects so you can demonstrate a prospect's AI visibility before they become a client. peec.ai

The shortlist I'd evaluate

Profound is the one I'd put into an enterprise RFP alongside Peec. It covers a particularly broad set of AI surfaces—including ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI and Google AI Overviews—and positions itself as a full-stack AI-search marketing platform. www.tryprofound.com

Scrunch is more interesting if you don't just want to measure SOV but also want to optimize how AI agents consume your clients' websites. Its monitoring product tracks prompts, citations and brand performance, while its Agent Experience Platform addresses AI-bot interaction with the site. scrunch.com

My recommendation

If your agency's core requirement is:

“Give me one system where I can track AI SOV for 20, 50, or 100+ brands and turn the data into client reports.”

I'd start with Peec.

One important caveat: don't evaluate these platforms solely on their proprietary “visibility score.” AI answers are much more variable than conventional search rankings, and independent marketers have raised concerns about vendors not clearly explaining how their scores are calculated. www.reddit.com I'd insist on seeing the underlying prompts, sampling methodology, frequency, competitor calculations, citation data, and raw results during your demo.

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this down to the best 2–3 options and compare pricing, brand/project limits, SOV methodology, API, white-labeling, and reporting.

For a marketing agency managing multiple client brands, I’d shortlist Peec AI and Profound, with Peec AI as my first recommendation if your priority is scalable agency reporting.

My pick: Peec AI

Why it fits an agency particularly well:

• One account for multiple clients/projects rather than forcing you into separate brand subscriptions.
• Tracks share of voice, mentions, position, citations, and sentiment across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Microsoft Copilot. peec.ai
• White-label/client-ready dashboards that clients can access without a Peec login.
• Automated reporting via Looker Studio, CSV/API, plus an MCP integration that can generate recurring client summaries. peec.ai
• Agency plans explicitly scale from roughly 3–10 clients to 11–25+ clients, making the multi-brand use case unusually clear. peec.ai

Enterprise alternative: Profound

I'd look at Profound if you're a larger agency with enterprise clients and need deeper answer-engine intelligence. Its Agency Mode provides separate workspaces for multiple brands, including short-lived pitch workspaces and ongoing client workspaces. help.tryprofound.com It also covers a particularly broad set of answer engines, including Claude and Grok in addition to ChatGPT, Gemini, Perplexity, Copilot and Google's AI experiences. www.tryprofound.com

Bottom line:
Peec AI → best fit for an agency wanting efficient multi-client SOV tracking + white-label reporting + manageable operations.
Profound → better candidate if you're selling sophisticated enterprise AEO/GEO intelligence and need deeper analysis.

One important caveat: AI SOV shouldn't be treated like a perfectly stable Google ranking. AI answers vary between runs, so I'd favor a platform that aggregates many prompt observations over time rather than judging a brand from individual responses. arxiv.org

If you tell me roughly how many clients you manage (e.g. 10, 50, 100+), I can narrow this down and compare the agency pricing/limits and reporting capabilities.

For a marketing agency managing multiple brands, I’d put Peec AI at the top of your shortlist.

urlPeec AI for Agenciesturn0search0

My pick: Peec AI

It’s particularly well suited to the agency model because it’s built around multiple client projects/brands in one account, rather than treating each brand as an isolated subscription. It tracks:

• Share of voice / visibility — how often each brand appears in relevant AI answers
• Position — where the brand appears in the answer
• Sentiment
• Competitor visibility
• Citations and cited URLs
• Multiple AI channels, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. peec.ai
• White-label/client reporting, including Looker Studio dashboards, CSV and API access
• Automated reporting workflows, including Slack and Google Slides via its MCP integration. peec.ai

Peec explicitly offers agency pricing and says its agency setup supports multiple sub-brands/projects and flexible prompt allocation. peec.ai

Strong alternative: OtterlyAI

urlOtterlyAI for Agenciesturn0search1

I'd choose OtterlyAI if your priority is a more straightforward agency workflow. Its Workspaces are designed specifically for multiple clients: each gets its own prompts, reports, team members and GEO audits. It also supports multi-client dashboards, unlimited brand reports, Looker Studio, and exports. otterly.ai

Peec vs. Otterly

My recommendation: if you're managing, say, 10–100+ brands and want to turn AI visibility into a recurring reporting service, I'd start with Peec. Its agency workflow—one account, separate client projects, automated reporting, API/BI integration and share-of-voice metrics—is unusually aligned with how an agency actually operates. peec.ai

One important consideration: don't evaluate these platforms just by asking whether they "track ChatGPT." AI recommendations can differ substantially between models, so cross-assistant SOV and competitor comparison is much more useful than a single-platform visibility score. Recent research also finds relatively low agreement between models on which brand they recommend. arxiv.org

If you tell me roughly how many clients/brands you manage (e.g. 10, 50, 200+) and your monthly budget, I can narrow this to the best 2–3 platforms and compare pricing, prompt limits, white-labeling, API access, and SOV methodology.

For a marketing agency managing many client brands, I’d put Ahrefs Brand Radar at the top of the shortlist.

urlAhrefs Brand Radarturn0search1 tracks AI visibility across ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Overviews and AI Mode, and specifically reports AI Share of Voice, mentions, citations, impressions, and competitor comparisons. help.ahrefs.comhelp.ahrefs.com

Why it fits an agency

• Built for many brands: Ahrefs says Brand Radar supports unlimited projects, so you're not constrained to a single company/brand workspace. ahrefs.comhelp.ahrefs.com
• Actual SOV measurement: It calculates AI Share of Voice based on brand mentions/citations across AI responses rather than giving you just a generic "visibility score." help.ahrefs.comahrefs.com
• Competitive benchmarking: You can define a client's brand, competitors, market/niche, location and filters, then save reports for ongoing tracking. help.ahrefs.com
• Large prompt dataset: Brand Radar currently analyzes hundreds of millions of search-backed prompts, rather than relying exclusively on a small collection of manually invented prompts. help.ahrefs.com
• Useful beyond the dashboard: It connects AI visibility to the sources influencing those answers, including SEO, Reddit, YouTube and TikTok. help.ahrefs.com
• Agency-friendly reporting: Saved reports can be configured around each brand and its competitors, making it much easier to establish recurring client reporting. help.ahrefs.com

One alternative I'd seriously evaluate

Lantern is particularly interesting if your priority is agency operations rather than just research/measurement. Its agency offering explicitly provides a single workspace for multiple clients, account isolation, citation tracking and SOV benchmarking across ChatGPT, Gemini, Perplexity and Claude. www.asklantern.com

So I'd frame the choice this way:

My recommendation: start with Ahrefs Brand Radar, especially if you're managing dozens of clients and want one underlying data platform rather than a lightweight AI-rank tracker. Its scale and "research anything / unlimited projects" model are unusually well suited to an agency. ahrefs.comhelp.ahrefs.com

One caveat: AI SOV is inherently a modeled visibility metric, not a measurement of every real user conversation. Ahrefs explicitly describes its SOV/impression figures as potential visibility based on sampled/search-backed prompts. ahrefs.com

If you tell me roughly how many client brands you manage (10, 50, 200+), I can narrow this down to the best 2–3 platforms and compare pricing, number of brands/projects, assistants tracked, white-label reporting, API access, and agency features.

For a marketing agency managing multiple clients/brands, you’ll want an AI visibility / AI share-of-voice platform that supports multi-brand tracking, competitor monitoring, reporting, and client-facing workflows rather than a single-brand SEO-style tool.

Here are strong options to evaluate:

My shortlist for a multi-client agency

1. Profound — best overall agency/enterprise fit

• Best if you need to answer: “How visible is Client A vs. competitors in ChatGPT, Google AI experiences, and other AI answer engines?”
• Better suited for executive reporting and large account portfolios.

2. Peec AI — best for scalable monitoring

• Good if your team needs to track hundreds or thousands of prompts across many brands and industries.
• Useful for creating repeatable client scorecards.

3. Semrush — best if you want one marketing stack

• Makes sense if your agency already manages SEO, content, and competitive research there and wants AI visibility added to the workflow.

Agency buying checklist

For your use case, prioritize:

• Unlimited or high-volume brand/workspace support
• Client-separated dashboards
• Custom prompt sets by industry
• Competitor share-of-voice comparisons
• Historical trend tracking
• Exportable white-label reports
• Team permissions
• API access

A practical agency stack is often:

• Dedicated AI visibility platform (Profound/Peec/Otterly) for measurement
• Existing SEO/content platform (Semrush/Ahrefs/etc.) for execution
• BI/reporting layer (Looker Studio, Tableau, etc.) for client dashboards

If you manage dozens vs. hundreds of clients, the recommendation changes significantly.

For a marketing agency managing multiple client brands, I’d shortlist these:

My pick: Sophyx

For your specific use case, Sophyx looks like the strongest starting point. It's explicitly positioned for agencies, with white-label reporting, client-specific AI visibility audits, competitor comparisons, and recommendations for improving visibility. It also covers ChatGPT, Gemini, Claude and Perplexity. www.sophyx.io

That's important because you don't just want an SEO-style dashboard—you need something your team can operate across dozens of client brands and turn into client-facing deliverables.

If analytics depth matters more

I'd look closely at Quadrant. It reports overall and engine-specific share of voice, sentiment, rankings, prompts and competitive visibility across several AI platforms. www.projectquadrant.com

Storyzee is another interesting option if clients will challenge the numbers: it says every visibility/ranking result is backed by the actual AI answer, with separate scorecards for each engine rather than blending them into one opaque score. www.storyzee.com

What I'd require before buying

For an agency, I'd make these non-negotiable:

• Unlimited or high-volume brands/workspaces without painful per-brand pricing
• Separate client accounts/projects
• Competitor tracking and AI Share of Voice
• Prompt/query libraries that can be reused across clients
• Tracking across ChatGPT + Gemini + Claude + Perplexity at minimum
• Historical trends, not just one-off audits
• Exact answer/citation evidence behind the metrics
• White-label reports and dashboards
• Scheduled PDF/email reporting
• Export/API access
• User/seat permissions for your agency team
• Location/language segmentation if you have local or international clients

One particularly important point: don't judge a platform by a single blended "AI visibility score." Recent research suggests the leading assistants can disagree substantially about which brand they recommend, so you want engine-level SoV as well as an aggregate number. arxiv.org

If you tell me roughly how many client brands you manage (e.g. 10, 50, 200+) and your monthly budget, I can narrow this to the 2–3 platforms with the best agency economics and compare their pricing/features.

If you're an agency managing dozens or hundreds of brands, I'd prioritize multi-client workflows, competitive benchmarking, reporting, and API access over just AI visibility tracking. Many of the newer AI share-of-voice tools are designed for a single in-house marketing team, while only a handful are agency-friendly.

Here's how I'd break them down:

1. Profound (my top recommendation for agencies)

Best if you're managing 20–500 brands.

Strengths:

• AI share of voice
• Competitive benchmarking
• Prompt monitoring
• Citation analysis
• Executive dashboards
• Enterprise permissions and workspaces

It's one of the more mature products focused specifically on AI search rather than traditional SEO.

2. Semrush AI Visibility Toolkit

Best if your agency already lives inside Semrush.

Advantages:

• AI share of voice
• AI citations
• Competitor tracking
• Historical trends
• Ties directly into SEO and content opportunities

This is attractive because many agencies don't want another standalone platform. www.semrush.com

3. Scrunch

More technical than most competitors.

Good if clients ask:

• "Why isn't ChatGPT mentioning us?"
• "Which sources are AI citing?"
• "Which prompts are competitors winning?"

It lets you drill into prompt-level performance and cited sources rather than only showing an overall score. scrunch.com

4. Visbee

Designed with agencies in mind.

Features include:

• Multi-client dashboard
• White-label reports
• Client-ready PDFs
• API
• Multiple AI engines

If client reporting is a major deliverable, this is worth a look. visbee.ai

5. AISoV

A lighter-weight platform focused on:

• Brand mentions
• Share of voice
• Competitor comparisons
• Cross-model testing (ChatGPT, Claude, Gemini)

Good for smaller agencies or those just starting AI visibility reporting. sov.braign.io

What I'd choose by agency size

• 10–30 clients: Semrush AI Visibility or Visbee
• 30–100 clients: Profound
• 100+ enterprise brands: Profound + custom BI dashboards via API
• Budget-conscious agency: AISoV

Features I'd consider essential

For an agency, I'd look for:

• Multi-client workspaces
• Competitor sets per client
• Scheduled prompt monitoring
• AI share of voice over time
• Citation/source tracking
• White-label reports
• API or Looker/Power BI integration
• Role-based access for account managers
• Alerts when AI visibility changes significantly

Those capabilities make it much easier to scale reporting across many accounts instead of running manual prompt checks.

If you can share roughly how many clients you manage (e.g. 20, 75, 300+) and whether you're primarily serving B2B SaaS, local businesses, ecommerce, or enterprise brands, I can narrow the recommendations to the platforms that fit that scale and use case best.

If you're an agency managing dozens or hundreds of brands, I'd prioritize platforms with multi-client workspaces, white-label reporting, APIs, and portfolio-level dashboards over tools built for a single in-house marketing team.

Here's how I'd break down the current market:

If I were choosing for an agency

For 10–50 clients

• Peec AI would be my first demo.
• It appears to have the strongest agency workflow today, especially around recurring reporting and client dashboards. peec.ai

For enterprise clients (Fortune 500)

• Profound
• Bluefish
• Brandlight

These tend to emphasize governance, integrations, security, and executive reporting. www.tryprofound.com

Features I'd insist on before buying

Since you're managing many brands, I'd verify each vendor supports:

• Unlimited or high client/project limits
• Separate workspaces per client
• Portfolio dashboard across all brands
• White-label reports
• API access
• Scheduled exports
• Competitor benchmarking
• Prompt library management
• Coverage across ChatGPT, Gemini, Claude, Perplexity, Copilot, and other major assistants
• Historical AI share-of-voice trends
• User permissions for internal team vs. clients

Questions to ask every vendor

1. How many brands can one account manage?
2. Is pricing per brand, per prompt, or per seat?
3. Can we template prompt sets across all clients?
4. Is there an API for pulling AI visibility data into our own reporting?
5. Can clients have their own dashboards without seeing other brands?
6. How many AI models are monitored, and how frequently are prompts re-run?
7. How is "AI Share of Voice" calculated, and can we customize the prompt universe? (This matters because different vendors define and sample prompts differently.) peec.ai

For a digital marketing agency, my shortlist would be:

1. Peec AI — best fit for agencies with many SMB/mid-market clients.
2. Profound — strongest enterprise-grade analytics and reporting.
3. Bluefish AI — excellent for brands focused on AI reputation, visibility, and optimization.
4. Brandlight — particularly attractive if you manage multiple brands across regions and languages.

If you're managing 100+ client brands, I can also compare these on pricing models, API capabilities, white-label features, and CRM/BI integrations in a side-by-side matrix.

For a marketing agency managing multiple client brands, I’d prioritize platforms that have:

• Multi-brand / multi-workspace support
• Competitor share-of-voice tracking
• Custom prompt libraries by client/category
• White-label reporting or client-ready exports
• Tracking across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode
• Historical trends (not just one-off audits)

My shortlist:

My recommendation for a multi-client agency

If you manage 10+ brands:
Start with Profound or Semrush’s AI visibility capabilities. You’ll likely care less about a single brand score and more about:

• hundreds of tracked prompts
• repeatable client reporting
• competitor benchmarking
• integrating AI visibility into existing SEO/content retainers

If you’re an SEO/content agency adding an AI-search service:
I’d lean Semrush because you can package AI visibility with existing SEO deliverables.

If you want a pure “AI Share of Voice” dashboard:
Look closely at Quadrant, Peec AI, or Chatobserver. They are closer to the question clients will ask: “When people ask AI for recommendations, how often do we appear versus competitors?” chatobserver.comwww.projectquadrant.com

Before buying, test these agency scenarios

Ask each vendor to demo:

1. “Create 25 client workspaces with separate users and permissions.”
2. “Track 100 category prompts per brand.”
3. “Show competitor share-of-answer over 90 days.”
4. “Export a branded monthly report.”
5. “Show which sources/citations are causing competitors to win.”

A lot of AI visibility tools look impressive on a single-brand demo but become difficult when you need to operationalize them across dozens of clients.

If you tell me roughly how many clients you manage (e.g., 10, 50, 200) and whether you need white-label reports, I can narrow this to the best 2–3 options.

For an agency managing dozens or hundreds of brands, I'd prioritize multi-workspace management, standardized reporting, white-label exports, API access, and scheduled monitoring over just AI visibility metrics.

Here are the strongest options today:

If I were choosing by agency size

Small agency (10–30 clients)

• Mentionable
• AISoV

These are straightforward to operate and provide good client-facing reports without a large implementation effort.

Growing agency (30–150 clients)

• Brandofy
• Zumi

Both emphasize agency workflows, isolated client workspaces, scheduled audits, and standardized reporting that scales. brandofy.aiwww.zumihq.com

Enterprise agency (100+ brands or Fortune 500 clients)

• Profound

Profound has become one of the better-known enterprise platforms in AI visibility/GEO and is designed for larger organizations with more advanced reporting and integrations.

Features I'd insist on

Since AI visibility is still evolving, the platform matters less than its methodology. Look for:

• Multi-brand workspaces
• Unlimited or high-volume prompt libraries
• Competitor benchmarking
• AI Share of Voice by assistant
• Citation/source tracking
• Historical trends
• Scheduled automated scans
• White-label PDF or live dashboards
• API access
• Role-based permissions
• Team collaboration

One thing to verify before buying

Ask every vendor:

"Do you execute the same prompt set across every AI assistant on a consistent schedule, and how do you account for response variability?"

Because LLM outputs are nondeterministic, stronger platforms repeat prompts and aggregate results to produce more stable share-of-voice metrics rather than relying on a single response. www.frictionai.co

If you're evaluating platforms specifically for an SEO/GEO agency, I'd narrow the shortlist to Profound, Brandofy, and Zumi. They appear to be the strongest fits for managing many client brands while providing executive-friendly reporting and competitive AI visibility monitoring.

If you're an agency managing many client accounts, I'd prioritize platforms built around multi-brand workspaces, repeatable reporting, and AI assistant tracking rather than single-brand GEO tools.

Here's how I'd rank the current options:

My recommendations

For agencies with 10–100+ clients:
Brandofy appears to have the strongest agency-oriented workflow. It's designed around account managers handling multiple brands, with isolated client workspaces, recurring audits, competitor tracking, and reports that can be shared directly with clients. brandofy.ai

For enterprise agencies:
Sill is compelling if you need white-label reporting, per-brand subscriptions, custom integrations, and support for large client portfolios. trysill.com

If reporting consistency matters most:
AISoV is intentionally simple. Every client gets its own report, competitors, prompt set, and exportable dashboard, making it easy to standardize deliverables across accounts. sov.braign.io

If your agency already runs SEO in Semrush:
Adding Semrush Enterprise AIO may be more efficient than adopting another platform, since it combines AI Share of Voice with traditional SEO and analytics. www.semrush.com

Features I'd insist on before choosing

Since AI visibility is still evolving, I'd look beyond dashboards and verify that the platform offers:

• Monitoring across multiple assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, AI Overviews at minimum)
• Custom prompt libraries by client
• Competitor benchmarking
• Historical Share of Voice trends
• Citation/source analysis (what content the assistants rely on)
• Scheduled reports
• API or Looker Studio/BI exports
• White-label client reporting
• Multi-user permissions and workspaces

If budget isn't a constraint

Many large agencies are also evaluating enterprise-focused platforms like Profound and Evertune, which emphasize statistically rigorous AI visibility measurement at scale rather than lightweight dashboards. They tend to be aimed at enterprise brands and large agencies rather than SMBs. www.ai-visibility-software.com

If you can share:

• roughly how many client brands you manage (20? 100? 500+),
• whether you need white-label reporting,
• and whether you want monitoring only or also recommendations to improve AI visibility,

I can narrow it down to the two or three platforms that best fit your agency model.