ChatGPT answers, unedited

Yes — what you’re looking for is generally called an AI search visibility / AEO / GEO platform. These tools repeatedly query AI assistants/search engines, record whether your brand/site appears, capture the URLs being cited, compare you with competitors, and increasingly recommend what to change.

My top picks

• otterly.ai — best overall starting point. It tracks citations and mentions across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, and Claude. It also has citation-gap analysis, crawlability checks, content audits, competitor comparisons, and prioritized recommendations. Otterly Otterly AI
• tryprofound.com — strongest enterprise option. It has prompt monitoring, answer-engine visibility, citation tracking, competitive benchmarking, and recommendations/agent workflows. Its citation tooling specifically identifies the publishers and sources driving AI citations. Profound Knowledge Base Profound
• peec.ai — worth considering if your primary focus is marketing/SEO reporting and competitive visibility.

The distinction I'd pay attention to

There are actually two different things you may want to measure:

1. "Does ChatGPT/Perplexity/etc. mention my company?"

• Brand visibility
• Share of voice
• Position/ranking
• Sentiment
• "When AI answers a question, does it cite my website as the source?"

• Exact cited URLs
• Which competitor URLs get cited instead
• Which topics/pages produce citations
• Which third-party sites AI relies on
• What content/crawlability changes could increase your chances

For your wording — "crawl AI assistants to find where our site is being cited and how to improve visibility" — I'd prioritize the second capability.

Otterly, for example, explicitly tracks every cited URL, lets you see competitor citation gaps, and has recommendations covering crawlability, content, entities, news/media, Reddit, partnerships, and other off-page opportunities. Otterly AI Otterly AI

One particularly interesting feature is Agent Analytics: Otterly can analyze your own server logs to show which AI agents/crawlers are actually visiting your site and which pages they reach. That's complementary to citation tracking because being crawled ≠ being cited. Otterly AI

If I were evaluating these for a company today, I'd start with Otterly vs. Profound. Otterly looks particularly attractive if you want a practical self-serve system; Profound is more compelling if you're an enterprise SEO/content team wanting deeper citation intelligence and workflows.

If you tell me your site/category and roughly how large the company is, I can also compare Otterly vs. Profound vs. Peec on the things that matter most—coverage, citation accuracy, competitor analysis, recommendations, API, pricing, and enterprise features.

If you mean tracking where AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) cite your website and finding ways to increase those citations, you’re looking for an AI visibility / GEO (Generative Engine Optimization) platform. These are the main options:

What I’d look for in a good platform

The useful ones should show:

• Citation rate: How often your domain appears as a source.
• Mention rate: Whether AI recommends or discusses your brand even without linking.
• Citation competitors: Which sites AI chooses instead of yours.
• Prompt-level gaps: “For this customer question, competitor X appears but we don’t.”
• Source-page analysis: Which pages AI systems trust.
• Action recommendations: Content, PR, schema, structured data, or authority improvements.

Practical workflow

A typical GEO program looks like:

1. Build a list of 50–200 customer prompts:

• “best [category] software”
• “[product] alternatives”
• “how to solve [problem]”
• “companies that provide [service]”
• Run them weekly across:

• ChatGPT
• Perplexity
• Gemini
• Claude
• Track:

• Are you mentioned?
• Are you cited?
• Which competitor is cited?
• Which page gets cited?
• Improve:

• Create authoritative comparison pages.
• Add original research/data.
• Improve author expertise signals.
• Make important facts easy for AI crawlers to extract.
• Earn mentions from trusted third-party sites.

For a B2B company, I’d generally start with Ahrefs/SEMrush if you already have SEO operations, or a dedicated tool like Citations.io/Profound if your main goal is measuring AI assistant citations. Citations.io Ahrefs

If you tell me your site type (SaaS, ecommerce, local business, publisher, etc.) and monthly traffic/SEO maturity, I can narrow this down to the best fit.

Yes. What you’re looking for is generally called an AI search visibility / AEO / GEO platform—something that runs real prompts through AI assistants, records which sites get cited, compares you against competitors, and identifies content gaps.

My top picks

1. tryprofound.com — best for enterprise/serious AEO

• Tracks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode, Copilot, and others.
• Shows which URLs/domains are being cited, citation share, competitor citations, sentiment, and visibility.
• Particularly strong for answering “Why is our competitor being cited instead of us?”
• Its citation analysis can also identify publishers and authors that influence AI answers, which is useful for PR/link-building strategy. Profound Profound
• It also monitors AI crawler activity on your own site. Profound
• otterly.ai — best balance of price + actionable recommendations

• Tracks your brand and website citations across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, and Copilot.
• Lets you see the actual cited URLs and compare your citation presence with competitors.
• Has crawlability checks, content audits, GEO recommendations, prompt research, and competitive benchmarking. Otterly Otterly
• Pricing currently starts at $29/month, according to its site. Otterly
• usefindable.ai — worth considering for a leaner team

• Focuses specifically on AI citation tracking and identifying queries where competitors get cited instead of you.
• Its 2026 comparison describes it as particularly focused on ChatGPT, Perplexity, and Gemini. Findable

What I'd use for your specific goal

If your question is:

“Crawl the AI assistants, tell me every time our site gets cited, show me who gets cited instead, and tell me what we need to change to get cited more.”

I'd shortlist Profound vs. OtterlyAI.

One important distinction: don't buy a tool merely because it gives you an “AI visibility score.” The useful data is prompt → AI answer → cited sources → competitor cited instead → page/topic gap → recommended action. Profound explicitly exposes this citation chain, while OtterlyAI emphasizes turning citation and crawlability data into content recommendations. Profound Otterly

Also, this space changes quickly: recent reporting shows that even major sources can experience substantial swings in their share of ChatGPT citations, so you want ongoing monitoring rather than a one-time audit. Axios

If you tell me your website/industry and whether you're SMB, agency, or enterprise, I can narrow this down to the best 2–3 platforms and what each would actually tell you about your site, including pricing.

If you mean AI assistants (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) citing your website, the category is usually called AI visibility tracking, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) tools.

Some platforms that can help:

A good platform should let you answer:

1. When someone asks an AI assistant a buyer question, does it mention us?
2. Does it cite our domain or someone else's?
3. Which pages are being cited?
4. Which competitors are winning those citations?
5. What content/entity/technical changes could increase citation probability?

The improvement side usually comes from:

• Creating authoritative pages that directly answer high-intent questions
• Strengthening structured data/schema and entity signals
• Publishing original research, statistics, comparisons, and expert content
• Earning mentions from trusted third-party sites that AI systems already cite
• Improving crawlability for AI bots (where appropriate)
• Keeping factual company/product information consistent across the web

A practical stack many SEO teams use:

• Semrush/Ahrefs → traditional search visibility
• Google Search Console → query/page data
• One AI visibility platform → AI citations and competitor gaps
• Manual prompt testing → validate real AI answers

If you’re choosing one, I’d separate by company size:

• SMB/startup: Citations.io, UltraScout, Rank.ai, FogTrail-style audits citations.io
• Agency: Profound, Peec AI, Otterly.ai
• Enterprise: Profound and similar enterprise GEO platforms

One caveat: no tool can literally “crawl all AI assistants” because many assistants do not expose their full retrieval process. These platforms generally simulate customer prompts, collect AI outputs, and analyze citations/mentions rather than having privileged access to model internals. citations.io

Yes — this is now a distinct category usually called AI visibility, GEO (Generative Engine Optimization), or AI search visibility.

If your goal is specifically “crawl/monitor AI assistants, tell me when our site is cited, show me who gets cited instead, and tell me what to change”, I’d shortlist these:

My recommendation

If you're evaluating this for a company website, I'd start with OtterlyAI.

The important distinction is that you don't just want a tool that asks ChatGPT “does it mention my company?” You want it to answer:

1. Which commercial questions cause AI assistants to mention us?
2. Which questions should mention us but don't?
3. Which competitors are being cited instead?
4. Which URLs are AI assistants actually citing?
5. What third-party sites are influencing the answer?
6. What pages/content should we improve to increase citation probability?
7. Are AI crawlers actually able to access/index our important pages?

Otterly explicitly covers both AI-answer/citation monitoring and site-level AI-readiness/crawlability, which makes it particularly close to what you're describing. otterly.ai

Profound is the one I'd investigate if you're a larger organization with a serious enterprise GEO program and need much deeper source-level analytics. seocounselors.com

One caveat: these platforms generally don't literally see every conversation happening inside ChatGPT/Claude. They run controlled sets of prompts against the AI/search surfaces and measure the resulting mentions and citations. That's why the quality of the prompt set is extremely important. otterly.ai

If you tell me your site/company + industry + whether you're B2B or B2C, I can also compare Otterly vs Profound vs Peec specifically for your use case and tell you which one I'd buy.

Yes — what you’re looking for is generally called GEO (Generative Engine Optimization) / AI Search Visibility software. It monitors prompts across AI assistants, records whether your brand/site appears, and—importantly—shows which URLs are being cited so you can work on the gaps.

My top picks

I'd start with OtterlyAI. It is unusually close to the workflow you described: "crawl/monitor AI assistants → find where our site is cited → see competitors/sources winning citations → tell me what to improve."

Otterly currently says it monitors seven major AI search engines and tracks every cited domain/URL, including changes in citation position. It also has crawlability checks and content audits to identify why AI systems may not be citing your pages. otterly.ai

Its Citations Report is particularly relevant: it can show where your brand appears, where competitors appear, and which sources are being used by AI engines—essentially turning AI citations into a content/authority gap analysis. help.otterly.ai

It also has Agent Analytics, which is slightly different but potentially very useful: it analyzes your server logs to show which AI agents/crawlers are actually visiting your site and which pages they're reaching. help.otterly.ai

The workflow I'd use

1. Track 100–500 real customer prompts

e.g. "best [category] software", "alternatives to X", "how to [problem]".

2. Measure your visibility across ChatGPT, Perplexity, Gemini, AI Overviews, etc.

3. Export the URLs being cited for those answers.

4. Find patterns such as:
   • Competitor is cited but you aren't
   • Third-party review site is cited repeatedly
   • Your site is mentioned but the wrong page is cited
   • A particular competitor has 20 citations while you have 3
   • AI consistently relies on Reddit, industry publications, comparison sites, etc.

5. Prioritize the gaps rather than simply producing more blog content.

For example, if AI answers 50 questions in your category and repeatedly cites G2 + Reddit + three industry publications + Competitor A, while your site gets almost no citations, that's a much more actionable finding than a generic "your SEO score is 72."

Peec is also strong here: its current product specifically exposes the third-party sites AI models cite most, so you can identify where you need to establish a presence. peec.ai

Bottom line:
OtterlyAI → best fit if citation discovery + actionable optimization is the priority.
Peec → excellent if you care more about AI share-of-voice, competitive benchmarking and marketing reporting.

If you tell me what your site/business does and roughly how much traffic/revenue you're dealing with, I can also compare Otterly vs Peec vs Profound specifically for your situation, including pricing and which one I'd buy.

Yes — what you’re looking for is generally called an AI visibility / GEO (Generative Engine Optimization) platform. These tools repeatedly run the kinds of questions your customers ask across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, etc., then show whether you’re mentioned, which pages/sites are cited, which competitors win, and what you can do to improve. getrefine.aiotterly.ai

My shortlist

The important distinction

I'd not choose a platform merely because it tells you "your brand was mentioned 37 times."

The valuable workflow is:

Customer prompts → AI answers → your mention/rank → citations → competitors' citations → citation gaps → recommended actions

For example, you want to be able to discover something like:

Prompt: "What are the best accounting platforms for a 50-person SaaS company?"
ChatGPT: Competitor A, Competitor B, Competitor C
Your company: not mentioned
Sources cited: G2, Forbes, X publication, Competitor comparison page
Opportunity: you're missing from the sources AI relies upon → pursue/strengthen those sources + create supporting content.

That's much more actionable than traditional rank tracking.

There's also a particularly important finding from recent citation research: AI answers frequently rely on third-party sources rather than the company's own website. Scrunch's 2026 data, for example, reports that 87.2% of analyzed citation events came from third-party sources. scrunch.com So the platform should tell you who is influencing AI's perception of your company, not just whether your own domain is indexed.

What I'd pick

If you're a normal marketing/growth team: start with Otterly.

If you're an enterprise and AI search is becoming a major acquisition channel: evaluate Profound alongside Otterly.

If your specific objective is "find every place we need to improve so AI assistants cite us more": I'd also test Scrunch, because its citation/source analysis is particularly relevant to that problem.

If you tell me your site/company, industry, and roughly how much you'd spend per month, I can compare the top 3–5 platforms specifically for your use case—including pricing, AI engines covered, citation-level data, competitor tracking, APIs, and which one I'd actually buy.

Yes. There are now several platforms specifically built for AI Search / GEO visibility—they query AI assistants, capture the answers and citations, and show you where you're winning or losing.

My top picks

If your specific question is "Where is our website being cited, and what should we do to get cited more?" I'd start with Scrunch or OtterlyAI.

Why I'd lean Scrunch for your use case

Scrunch doesn't just tell you "your brand appeared in ChatGPT." Its Citations reporting identifies the exact URLs AI systems cited, including competitor and third-party URLs. You can then see which domains/pages repeatedly influence answers for your target prompts. helpcenter.scrunchai.com

For example, you could discover:

Prompt: "Best software for X"
ChatGPT → cites G2, Reddit, Competitor A, Industry Publication B
Your site → not cited

That's much more actionable than a generic AI visibility score.

Scrunch currently monitors nine platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok and Meta AI. helpcenter.scrunchai.com

Try Scrunch's AI visibility audit

OtterlyAI is probably the better "all-in-one" choice

OtterlyAI tracks your prompts across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude, and specifically reports brand mentions, website citations, competitor visibility and citation sources. help.otterly.ai

It also has an interesting feature that Scrunch doesn't frame quite the same way: Agent Analytics. It analyzes your server logs to show which AI crawlers/agents are actually visiting your website and which pages they're accessing—including distinguishing on-demand AI fetchers from search-index crawlers and training/data crawlers. help.otterly.ai

Try OtterlyAI

The important distinction

I'd actually use two datasets:

1. "What are AI assistants citing?"
→ Scrunch/OtterlyAI prompt monitoring

2. "What AI agents are actually crawling on our site?"
→ OtterlyAI Agent Analytics or your own server/CDN logs

Those answer different questions. A crawler visiting your page doesn't necessarily mean the page will be cited in an answer, and a page can be cited because an AI/search system found it through another source.

What I'd do for your site

Set up ~50–100 prompts representing:

• Your core products/services
• "Best X" queries
• "X alternatives"
• "X vs Y"
• Problem/solution searches
• Category searches where you should be recommended
• High-intent buyer questions
• Comparison questions involving competitors

Then look for citation gaps:

AI repeatedly cites competitors → identify why those pages are authoritative → improve your content and/or earn mentions on the third-party sites AI trusts.

That's where the real GEO opportunity is. Scrunch, for example, explicitly surfaces the domains and URLs that influence AI answers and lets you examine whether your brand is mentioned on those pages. ai-cdn.scrunchai.com

If you tell me what your company/site does and your target market, I can also recommend which of these platforms is the best fit and exactly how I'd set up the prompts/citation analysis for your site.

Yes. What you’re looking for is generally called AI search visibility / GEO (Generative Engine Optimization) software—tools that repeatedly query AI assistants, record whether your brand/site appears, identify the URLs being cited, and show competitors and optimization opportunities.

My shortlist

If your goal is specifically "Who is ChatGPT citing instead of us?"

I'd start with Scrunch.

Its citation reporting is particularly close to the workflow you're describing. For each tracked prompt, it can show the URLs AI models cited, which domains are repeatedly influencing answers, whether those pages mention your brand, and which platforms are producing the citations. helpcenter.scrunchai.com

For example, you could discover:

Prompt: "Best enterprise project management software"

ChatGPT cites: G2 → Forbes → Vendor A → Vendor B
Your company: not mentioned

Then determine:
• Which G2/Forbes pages mention competitors but not you
• Which of your own pages aren't being retrieved
• What content formats are winning
• Which publishers are disproportionately influential
• Which prompts represent the biggest visibility gap

That's much more actionable than simply getting a "share of voice = 4%" number.

One important distinction

There are actually two different things you may want to measure:

1. AI mentions/citations — "Does ChatGPT mention our brand and cite our site?"
2. AI crawler/agent behavior — "Are AI crawlers actually visiting and understanding our website?"

Scrunch is interesting because it addresses both: its Site Maps product shows how AI agents crawl your site, while its citation product tracks which URLs actually influence AI answers. helpcenter.scrunchai.com

If you're choosing one platform today, I'd evaluate Scrunch and Otterly side-by-side, with Profound if you're an enterprise SEO organization.

If you tell me your company/site and whether you're B2B, SaaS, ecommerce, local, or publisher, I can also map out exactly which platform I'd choose and the 10–20 prompts I'd monitor first.

Yes. What you’re looking for is generally called an AI visibility / GEO (Generative Engine Optimization) platform. These tools monitor prompts across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, etc., then show whether your brand/site was mentioned, which URLs were cited, who your competitors are, and what content/source gaps you have.

My shortlist

The distinction I'd pay attention to

There are actually two different things you want to measure:

1. "Does AI mention us?"
Example: Someone asks ChatGPT "What are the best payroll platforms for a 50-person company?" and your company appears in the answer.

2. "Does AI cite our website?"
The answer may not mention your company, but ChatGPT/Perplexity might cite one of your articles as a source.

The second is especially valuable for SEO/GEO because it tells you which pages are earning trust from AI systems. Peec explicitly separates these two metrics, while Otterly's citation reporting lets you identify the URLs and domains being cited. docs.peec.ai

If your goal is specifically "crawl our site and tell us how to improve"

I'd lean toward OtterlyAI or Profound.

Otterly is particularly interesting because its newer Agent Analytics looks at your actual server logs and can show visits from ChatGPT, Claude, Perplexity, Gemini, Google and other AI agents, including which pages they're crawling. It also distinguishes on-demand user fetchers from search-index crawlers and training/data crawlers. www.tryprofound.comhelp.otterly.aidocs.peec.aihelp.otterly.ai

So you can answer questions like:

"Perplexity is crawling these 8 pages, but ChatGPT is only reaching 2. Which important pages are being ignored?"

and separately:

"We're getting cited for 'X', but competitors dominate 'Y'. What sources are AI engines using instead?"

That's much more actionable than simply getting an "AI visibility score."

If you tell me your website/domain and whether you're B2B, B2C, SaaS, ecommerce, local, etc., I can also compare Profound vs Otterly vs Peec specifically for your use case—including pricing, crawler coverage, citation tracking, and which one I'd buy.

Yes. What you’re looking for is generally called AI search visibility / AEO / GEO monitoring: platforms that repeatedly run relevant prompts through ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, etc., then show whether your brand/site was mentioned, which URL was cited, which competitors were cited instead, and what you can change. technologyadvice.commentionsapi.com

My shortlist

If your goal is specifically "crawl our site + tell us how to get cited more"

I'd look particularly closely at Otterly and Scrunch.

Otterly is attractive because it has two sides of the problem:

1. Monitor the answers — what prompts produce mentions/citations and which competitors win.
2. Audit your site — its newer GEO tools check crawlability and content factors affecting whether AI engines can find, understand and reference your pages. otterly.aiotterly.ai

Scrunch is more interesting if by "crawl" you literally mean understanding AI-agent traffic to your website. It tracks AI crawlers such as GPTBot, ClaudeBot and PerplexityBot in addition to monitoring citations. baarely.com

Profound would be my choice for a larger organization where you need sophisticated competitive intelligence, lots of prompts, reporting and enterprise workflows. Current 2026 comparisons consistently put it toward the enterprise/depth end of the market. technologyadvice.com

One important distinction

Don't buy a tool merely because it gives you an "AI visibility score."

The useful output is something more like:

Query: "best [your category] for [use case]"
ChatGPT: competitor A, competitor B, you
Sources cited: competitor URLs, Reddit, review site, your competitor's comparison page
Why weren't we cited?
Which of our pages should answer this query?
What content/entity/technical changes should we make?

That's the data you can actually turn into an AEO/GEO program. The better platforms are increasingly moving toward this prompt → source → citation → recommendation workflow. mentionsapi.com

If you tell me your site/industry and roughly whether you're SMB, mid-market, or enterprise, I can narrow this to the 2–3 platforms I'd actually trial and compare their current pricing, crawler coverage, AI engines, and optimization capabilities.

Yes. What you’re looking for is usually called AI Search Visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

The strongest options I’d look at right now:

Current coverage varies, but these platforms generally monitor systems such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode, and sometimes Grok/Copilot. indexly.ai

My shortlist

If your primary question is “Where is our website being cited, and what should we change?” → Profound or Peec AI.

If you're an SEO team and already pay for a major SEO platform → Semrush or Ahrefs.

If you want something relatively lightweight to test the concept → Otterly AI.

There are also newer, more focused tools worth testing, such as Citations.io, which specifically reports the sources AI assistants cite and provides prioritized implementation recommendations. citations.io

One important distinction: don't buy a tool merely because it gives you an “AI visibility score.” The useful data is:

1. Which prompts cause your brand to appear?
2. Which prompts should produce you but don't?
3. Which URLs/domains are AI assistants citing instead?
4. What third-party sources are repeatedly influencing the answers?
5. What does the AI actually say about your company?
6. How does your share of voice compare with competitors?
7. What concrete content/PR/technical changes are recommended?

That matters because research is increasingly finding that citation count alone isn't enough: a page can be cited but have very little influence on the generated answer. More structured, evidence-rich pages tend to have greater “citation absorption.” arxiv.org

Also, don't assume traditional SEO rankings automatically translate into AI visibility. Research on GEO finds substantial differences between AI engines and a strong preference for authoritative third-party/earned sources in many AI-search environments. arxiv.org

If you give me your website URL and tell me roughly whether you're B2B, B2C, SaaS, ecommerce, local, etc., I can compare Profound vs Peec vs Otterly vs Semrush specifically for your use case and tell you which one I'd buy.

Yes — the category you're looking for is GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) platforms. They monitor what AI assistants say, which sites they cite, and where your brand/domain is missing.

My shortlist

If your specific requirement is “crawl the AI ecosystem and show me exactly where my website is being cited + what I should do to get cited more,” I'd start with OtterlyAI.

It currently monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Claude, and checks them daily. help.otterly.ai

The particularly useful part for your use case is its Citations Report. It shows the domains and URLs being cited for your tracked prompts, lets you compare them with competitors, and surfaces content gaps — e.g. “AI keeps citing these 15 third-party pages, but your company isn't mentioned there.” otterly.ai

What I'd actually measure

Don't just track “Does ChatGPT mention my brand?” I'd build a GEO dashboard around:

1. Prompt coverage — what percentage of relevant buyer questions produce a mention?
2. Domain citation share — how often is your domain cited vs. competitors?
3. Specific URLs cited — which of your pages are actually being used?
4. Third-party citation sources — which publications, Reddit threads, directories, reviews, etc. are influencing AI answers?
5. Competitor gaps — questions where competitors appear and you don't.
6. Position/prominence — are you the first recommendation or buried at #8?
7. Citation → traffic/conversion — ultimately, whether AI visibility produces business.

That's important because citation count alone isn't enough. Recent research suggests a page can be cited but contribute very little to the generated answer; the more useful metric is whether the cited material is actually being incorporated into the answer. arxiv.org

One distinction I'd make

If by “crawl AI assistants” you literally mean:

“Show me which AI bots/crawlers are visiting my website, what pages they're reading, and whether that activity results in citations.”

then look particularly closely at Scrunch. That's a somewhat different problem from traditional GEO monitoring: it focuses on AI crawler/bot activity on your own site, as well as AI visibility. A recent comparison describes this as one of Scrunch's differentiators. www.techradar.com

So I'd think of it as:

Otterly / Profound / Peec → “Where are AI answers citing me?”

Scrunch → “How are AI crawlers interacting with my site?”

Ahrefs / Semrush → “How does AI visibility fit into my overall SEO program?”

If you tell me your site/company and industry, I can also compare the top 3 platforms specifically for your situation — including pricing, which AI engines they cover, whether they crawl individual URLs, competitor analysis, API access, and which one I'd buy.

Yes. The category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization).

The strongest platforms I’d shortlist right now are:

Current comparisons put Profound, Ahrefs, Semrush, Peec and Otterly among the leading platforms, though their coverage and pricing differ considerably. minineo.com

If your goal is specifically "find where our site is being cited and tell us how to improve"

I'd look hardest at Profound or Peec AI.

You want the platform to answer questions like:

• Which prompts cause ChatGPT/Perplexity/Gemini to mention us?
• Which exact pages on our site are being cited?
• Which competitors are being cited instead?
• What third-party sites are AI engines using instead of us?
• What topics/questions have high commercial intent but zero visibility for us?
• What characteristics do the pages that are getting cited have?
• Are we being mentioned but not linked/cited?
• Is our AI share of voice increasing over time?
• What content or authority gaps should we fix?

That last part is particularly important. Research suggests that pages with strong AI citation influence tend to be well-structured and rich in directly extractable evidence—definitions, numbers, comparisons, procedures, etc.—rather than simply being pages that rank well in traditional SEO. arxiv.org

One caveat: don't treat a single AI citation report as ground truth. AI responses are nondeterministic, so good measurement needs repeated queries and trends rather than one-off checks. arxiv.org

My practical recommendation:

• <$100–200/mo: start with Otterly or Peec.
• Already an Ahrefs/Semrush customer: use their AI visibility functionality first.
• Enterprise / agency / large content operation: evaluate Profound.

If you tell me your site/industry, approximate monthly traffic, and whether you're B2B or B2C, I can narrow this to the best 2–3 platforms and explain exactly what each would uncover for you.

Yes — what you’re looking for is generally called an AI visibility / AEO / GEO platform. These tools repeatedly run real buyer-style prompts through AI assistants and record whether your brand/site is mentioned, which URLs are cited, which competitors are cited instead, and what sources the models rely on.

My shortlist

If I were choosing one today, I'd start with Ahrefs Brand Radar. It has the advantage of measuring not just mentions but citations, impressions and AI share of voice, and its database is based on search-backed prompts rather than purely synthetic queries. help.ahrefs.com

There is also a useful free Ahrefs AI Visibility Checker that lets you test a brand across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews before buying anything. ahrefs.com

One important distinction

If by "crawl AI assistants" you literally mean see which AI bots are crawling your website, rather than query AI assistants and see where they cite you, that's a different capability.

For "Where is my site being cited?", you want AI answer monitoring.

For "Are ChatGPT/Perplexity/Gemini crawlers actually visiting my pages, what are they reading, and how should I make the site more machine-readable?", I'd look at Scrunch as well. Recent testing specifically highlights its ability to connect AI visibility with AI-bot interactions and referral/conversion data. www.techradar.com

What I'd measure

Don't just track "brand mentioned." Build a dashboard around:

1. Citation share — % of relevant AI answers citing your domain
2. Share of voice — you vs. competitors
3. Cited URLs — which pages are actually being used
4. Citation sources — publications, Reddit, directories, reviews, etc. that AI trusts
5. Missing citations — questions where competitors appear but you don't
6. Prompt coverage — commercial questions your prospects ask
7. AI referral traffic/conversions — whether visibility actually produces business

And don't put too much faith in a single visibility score: AI answers are nondeterministic, so repeated measurements matter. Recent research specifically finds substantial variation in citation rankings between repeated runs. arxiv.org

If you tell me your business/site type (e.g. SaaS, ecommerce, local business, agency, B2B), I can narrow this to the 2–3 platforms I'd actually pay for and explain what each would uncover for you.

If you mean tracking where AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) cite or mention your website and finding ways to improve “AI visibility”, the category is usually called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).

Some platforms worth evaluating:

A practical stack many marketing teams use:

1. Baseline visibility
   • Run 50–200 real customer questions through ChatGPT, Gemini, Claude, and Perplexity.
   • Measure:
     • Are we mentioned?
     • Are we cited?
     • Which pages/domains are cited instead?
     • What competitors appear?

2. Find citation gaps

Look for patterns:

• AI cites review sites but not your site → build stronger third-party authority.
• AI cites outdated pages → improve freshness and structured content.
• AI cannot extract answers → make pages more machine-readable (FAQs, tables, clear definitions, schema).

3. Improve GEO/AEO

Common improvements:

• Publish authoritative comparison pages (“X vs Y”)
• Add structured data/schema
• Create pages answering specific buyer questions
• Strengthen mentions on trusted third-party sites
• Make facts, pricing, specs, policies, and research easy for models to extract

For most companies, I’d shortlist:

• Enterprise: Profound, Semrush, Ahrefs
• Focused AI citation tracking: Citations.io, Peec AI, PromptRush
• Lower-cost experimentation: Ahrefs AI visibility checker + one dedicated tracker www.promptrush.aiahrefs.com

If you share your site type (SaaS, ecommerce, publisher, local business, etc.) and traffic scale, I can narrow this to the best 2–3 options.

Yes. If your goal is specifically “show me where AI assistants are citing my site, where competitors are being cited instead, and what I should change”, there are a few platforms worth looking at.

My shortlist

If I were choosing one

I'd start with Scrunch.

The important distinction is that it doesn't just tell you “your brand appeared in AI.” It can show the actual URLs being cited, including competitor and third-party pages, and lets you drill down to the prompts responsible for those citations. helpcenter.scrunchai.com

That enables a much more useful workflow:

Prompt → AI answer → cited URLs → competitor citation → why that page wins → what content/page you should create or improve

Scrunch also analyzes your site's sitemap/page-level performance and provides recommendations around things like content restructuring, enrichment and technical normalization. origin.scrunchai.com

Profound would be my second choice if you're an enterprise marketing/SEO team that wants a broader AEO platform with competitive benchmarking and workflows. www.tryprofound.com

One important caveat: don't judge a platform purely by a single “AI visibility score.” AI answers are nondeterministic, so citation rates can vary between repeated runs; good platforms should give you enough prompt volume and historical data to see meaningful trends rather than treating one response as definitive. arxiv.org

If you tell me your site/industry and roughly how much you want to spend per month, I can compare Scrunch vs Profound vs Semrush vs Ahrefs vs other GEO tools and tell you which is likely the best fit.

If your goal is AI search engine optimization (AIO/GEO)—understanding where AI assistants mention your brand and improving your visibility—there are several good platforms, each with a different focus.

Top options

Profound

• One of the most established AI visibility platforms.
• Tracks how ChatGPT, Gemini, Claude, Perplexity, and other assistants answer questions related to your industry.
• Shows:
  • Whether your brand is mentioned
  • Which sources AI models cite
  • Share of voice versus competitors
  • Prompt monitoring over time
• Best for larger organizations.

Scrunch AI

• Built specifically for AI search optimization.
• Helps identify:
  • Which pages AI assistants prefer
  • Missing topical authority
  • Citation opportunities
  • Technical improvements for AI discoverability
• Strong for SaaS and B2B companies.

Peec AI

• Focuses on measuring AI search performance.
• Useful for tracking:
  • Brand mentions
  • Competitor rankings
  • Prompt performance
  • Changes after publishing new content

Otterly.AI

• Lower-cost option.
• Lets you monitor prompts across multiple AI assistants and see whether your brand appears.
• Good if you're just starting with AI SEO.

If you already use SEO tools

Many traditional SEO platforms now include AI visibility features.

• Semrush AI Toolkit monitors AI search mentions alongside traditional SEO.
• Ahrefs has begun adding AI-related reporting and brand visibility metrics.

What these platforms actually measure

Most track questions like:

• "Best CRM software"
• "Top project management tools"
• "How do I implement SOC 2?"
• "Best email marketing platform"

Then they record:

• whether your company appears
• where it ranks in the response
• which competitors appear
• which websites are cited
• how results change over time

If you want to improve visibility

The strongest signals tend to be:

• Publish original research, data, and statistics.
• Create comprehensive topic hubs instead of isolated blog posts.
• Build strong topical authority around your niche.
• Earn citations from trusted publications, documentation sites, and industry resources.
• Use clear headings, concise answers, and structured content that AI systems can easily extract.
• Keep content fresh and technically accessible (good crawlability, structured data where appropriate, canonical URLs, and minimal duplicate content).

My recommendation by company size

• Startup (<100 pages): Otterly.AI or Peec AI
• Growing SaaS/B2B: Scrunch AI
• Mid-market marketing team: Semrush AI Toolkit
• Enterprise: Profound

If your objective is specifically to answer "Where is ChatGPT getting information about my website, and how can I increase the chances it cites us?", I can also outline a practical workflow that combines AI visibility monitoring with traditional SEO tools like Google Search Console, Ahrefs, or Semrush.

If your goal is to understand where your website is being cited by AI assistants (ChatGPT, Gemini, Claude, Perplexity, Google AI) and what you can do to improve visibility, a new category of tools has emerged around AI Visibility, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Here are the strongest options:

My recommendations by company size

For startups and SMBs

• Ahrefs AI Visibility Checker (free starting point)
• TrackCited
• Citations.io

These provide enough insight without enterprise pricing. ahrefs.com

For larger marketing teams

• Profound
• HubSpot AI Visibility

These include share of voice, competitor comparisons, citation analysis, and recommendations across multiple AI assistants. www.tryprofound.com

What the best platforms actually measure

Rather than traditional Google rankings, they typically track:

• How often your brand appears in AI-generated answers
• Which pages from your site are cited
• Which external sites AI relies on instead of yours
• Competitor share of voice
• Which prompts mention your competitors but not you
• Citation sources (Reddit, Wikipedia, industry publications, blogs, documentation, etc.)
• Brand sentiment
• Changes in visibility over time www.tryprofound.com

The optimization advice you should expect

The better tools don't just report visibility—they recommend actions such as:

• Publishing pages that answer common customer questions directly
• Improving structured data (schema)
• Strengthening topical authority with comprehensive content
• Earning citations from trusted third-party sites that AI systems frequently reference
• Filling gaps where competitors are cited but you are not
• Updating stale content and improving factual completeness citations.io

If you're focused on AI visibility rather than SEO

A workflow many teams follow is:

1. Audit current AI visibility (Ahrefs or TrackCited).
2. Track 50–200 high-value prompts relevant to your business.
3. Identify which domains AI cites instead of your site.
4. Create or improve content to better answer those prompts.
5. Monitor changes weekly across ChatGPT, Gemini, Perplexity, Claude, and Google AI. www.trackcited.com

If you're running a content-heavy website or SaaS business, I can also recommend a GEO/AEO tool based on your budget and whether you need features like competitor tracking, API access, or agency reporting.

If your goal is to understand where AI assistants cite your site, where competitors are cited instead, and what to do to increase visibility, a new category of tools has emerged around AI visibility, LLM visibility, or Generative Engine Optimization (GEO).

Here are the strongest options:

What these tools actually do

The better platforms will:

• Monitor hundreds of prompts related to your business.
• Ask ChatGPT, Gemini, Claude, Perplexity, and Google AI.
• Record:
  • Whether your brand appears.
  • Your ranking among competitors.
  • Which websites the AI cited.
  • Which of your pages were referenced.
  • Which competitor pages are being cited instead.
• Recommend content or authority improvements to increase citation frequency. www.trackcited.com

If you're serious about GEO

The most useful features are:

• Citation source analysis (which domains AI trusts)
• Share of Voice
• Competitor comparisons
• Prompt-level tracking
• Historical trends
• Actionable recommendations instead of just dashboards

These features are generally more valuable than a simple "mention count." Community discussions also emphasize that multi-model tracking and visibility rank are more informative than a single visibility score. www.reddit.com

If you're already using SEO tools

Several established SEO platforms have expanded into AI visibility:

• Ahrefs Brand Radar
• Semrush AI Visibility Toolkit
• HubSpot AEO

These can be a good fit if your team already uses those ecosystems, though dedicated GEO platforms often provide deeper citation analysis. www.techradar.com

My recommendation by company size

• Startup or SMB: TrackCited or Oversearch.
• Marketing agency: RankScope or Citefy.
• Large enterprise: Semrush AI Visibility Toolkit or HubSpot AEO if you're already invested in those platforms. www.trackcited.com

If your goal is improving visibility in ChatGPT specifically, I can also outline a practical GEO strategy—covering the content, technical, authority, and citation signals that most consistently influence whether AI assistants reference your site.

If your goal is to understand where AI assistants (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) mention or cite your site—and what to do to improve your visibility—you're looking for an AI visibility or Generative Engine Optimization (GEO) platform rather than a traditional SEO tool.

Here are the strongest options:

If you already use SEO tools

Several major SEO suites now include AI visibility features:

• Ahrefs Brand Radar
• Semrush AI visibility tools
• SE Ranking AI Visibility Tracker

These are useful if you're already paying for one of those platforms, although dedicated GEO tools tend to provide deeper prompt-level insights. www.techradar.com

What the best platforms actually measure

The most useful metrics go beyond simple mentions:

• Which prompts mention your company
• Which AI assistants cite your website
• Which competitors are cited instead
• What external websites AI trusts when discussing your topic
• Share of voice across AI assistants
• Citation frequency over time
• Hallucinations or incorrect facts about your business
• Specific content recommendations to improve future citations

Because AI answers vary from one query to the next, the better platforms repeatedly test hundreds of prompts instead of relying on a single snapshot. citations.ioarxiv.org

How to improve AI visibility

The most effective platforms typically recommend actions like:

• Creating comprehensive, factual pages that answer specific user questions.
• Publishing original data, research, and statistics that AI systems can cite.
• Adding structured data (schema) where appropriate.
• Earning mentions from authoritative third-party sources (industry publications, Wikipedia where appropriate, reputable blogs, documentation, Reddit discussions with genuine participation, etc.).
• Keeping product, pricing, and company information consistent across your site and trusted external sources.
• Tracking which prompts competitors win and creating stronger content for those topics.

Recent GEO research suggests AI assistants favor content that is well-structured, evidence-rich, and supported by authoritative third-party sources, rather than relying only on traditional SEO signals. arxiv.org

My recommendation by company size

• Startup or SMB: Visibiliti or Citations.io
• Growing SaaS (50–500 employees): Indexly or SearchInsight AI
• Enterprise: SearchInsight AI or Spektriq
• Already using Ahrefs or Semrush: Start with their AI visibility features before adding another platform.

If you're focused on B2B SaaS, I can also recommend the platforms that currently have the best competitor benchmarking and prompt tracking for software companies.

If you're trying to understand how AI assistants (like ChatGPT, Claude, Gemini, Perplexity, and others) mention your company or website, there are now several platforms focused on "AI search" or "LLM visibility" rather than traditional SEO.

Here's a comparison:

What these platforms typically measure

They usually test thousands of prompts and report:

• Whether your brand appears in AI answers
• Which competitors are mentioned instead
• Whether your website is cited as a source
• Which pages are most frequently referenced
• Citation share by AI assistant
• Sentiment and accuracy of AI responses
• Prompt categories where you win or lose visibility

Unlike Google Search Console, they simulate real AI conversations rather than relying on search impressions.

They also identify optimization opportunities

The better platforms will recommend things like:

• Missing topical authority
• Content gaps versus competitors
• Pages that AI models frequently ignore
• Weak structured data
• Missing statistics or original research
• Opportunities to publish content that AI assistants tend to cite
• Internal linking improvements
• Better entity consistency across the web

If you're on a budget

You can build a lightweight monitoring workflow using:

• Regular scripted prompts to ChatGPT, Claude, Gemini, and Perplexity
• Tracking citations over time in a spreadsheet or database
• Comparing your visibility against competitors
• Monitoring referral traffic from AI assistants in your analytics platform (where available)
• Server logs to identify crawlers from AI companies

What actually improves AI visibility

Across major AI assistants, the sites that tend to be cited share several characteristics:

• Original research, surveys, or proprietary data
• Clear topical expertise rather than thin SEO pages
• Strong structured data (Schema.org)
• Consistent brand/entity information across the web
• High-quality editorial backlinks
• Fresh, regularly updated content
• Pages that answer specific, factual questions well
• Public documentation or knowledge resources that are easy to crawl

My recommendation by company size

• Startup or small business: Otterly.AI or Rankscale for affordable monitoring.
• Growing SaaS or marketing team: Peec AI or Goodie AI for competitive analysis and optimization.
• Large enterprise: Profound or Scrunch AI, which offer broader monitoring, governance, and AI-specific analytics.

If your goal is specifically to increase citations in ChatGPT, Claude, Gemini, and Perplexity, a combination of an AI visibility platform plus a technical audit (structured data, crawlability, and authoritative content) generally provides the clearest path to improving discoverability.