ChatGPT answers, unedited

Yes. The software category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization).

The key distinction is that you want a platform that tracks both the prompts that produce AI answers and the URLs/domains the AI cites or uses as sources.

Best options

• peec.ai — probably the closest match to what you're describing. You can build/identify important prompts, track them across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode and Copilot, and see which URLs are being used or cited. It also has query fanout data showing the related searches an AI system performs behind a prompt. Peec Peec
• tryprofound.com — particularly strong for enterprise teams. It tracks prompts, AI visibility, source citations, prompt volumes and competitive visibility. TechnologyAdvice
• otterly.ai — good if you want prompt research plus monitoring of your site's citations across ChatGPT, Perplexity, Google AI, Gemini and Copilot. It specifically offers research to uncover prompts/topics/intent patterns and citation tracking down to the URL. Otterly Otterly
• ahrefs.com — useful if you're already an Ahrefs customer and want AI visibility integrated with conventional SEO. It monitors how brands appear in ChatGPT, Gemini, Perplexity, Copilot and Google AI results. Ahrefs
• scrunchai.com — another option focused heavily on AI citations, prompt tracking and AI traffic. It is included among the leading AI-search monitoring platforms. TechnologyAdvice

What I'd look for in your case

If your actual question is:

"What questions are people asking AI, and which of those questions cause ChatGPT/Perplexity/Gemini to pull pages from our website?"

I'd prioritize Peec AI or Profound.

You want these five capabilities:

1. Prompt discovery — find the natural-language questions associated with your target keywords/products.
2. Prompt tracking — repeatedly run those prompts across AI assistants.
3. Source/URL attribution — identify the exact page on your site that was cited or retrieved.
4. Prompt → URL relationship — see which questions cause which pages to appear.
5. Competitive comparison — see when a competitor's page gets cited for a prompt where yours doesn't.

One particularly useful distinction is "mentioned" vs. "used as a source." A company can be absent from the visible AI answer while its website is nevertheless being used to construct the answer. Peec, for example, explicitly tracks both source usage and explicit citations. Peec Peec

If you tell me what kind of website/business you have and roughly how many pages/target keywords you manage, I can narrow this down to the 2–3 tools I'd actually shortlist, including pricing and what each can/can't tell you.

One particularly useful distinction is "mentioned" vs. "used as a source." A company can be absent from the visible AI answer while its website is nevertheless being used to construct the answer. Peec, for example, explicitly tracks both source usage and explicit citations. Peec Peec

If you tell me what kind of website/business you have and roughly how many pages/target keywords you manage, I can narrow this down to the 2–3 tools I'd actually shortlist, including pricing and what each can/can't tell you.

Yes. What you’re looking for is generally called AI visibility tracking, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

These tools simulate/monitor the questions people ask AI assistants and show which prompts cause your brand or website to appear, which URLs get cited, and which competitors get cited instead.

The strongest options

For example, Otterly describes its workflow as creating a library of conversational questions prospects actually ask, then running those prompts across AI engines to identify which brands get cited, how often, and in what context. otterly.ai

Citations.io goes a step further by providing a citation map showing every URL/domain that AI engines cite for your tracked prompts. citations.io

The important distinction

If your question is:

"What questions/prompts are causing ChatGPT, Gemini, Claude, or Perplexity to pull pages from our website?"

you want a tool that tracks both prompts AND source URLs.

You don't just want a traditional SEO rank tracker. The useful report looks something like:

That lets you identify the actual query/topic → AI answer → website URL relationship, rather than simply knowing that your brand was mentioned.

One caveat: these platforms generally cannot tell you the exact private prompt a particular human typed into ChatGPT. Instead, they build/run representative prompt sets and observe the AI-search responses. That's important because AI responses can also vary by personalization, location, conversation history, and other factors. otterly.ai

If you tell me your website/business and whether you're primarily interested in ChatGPT, Gemini, Claude, Perplexity, or all of them, I can narrow this down to the 2–3 tools I'd actually recommend and compare their pricing/features.

Yes. What you’re looking for is generally called AI visibility / GEO (Generative Engine Optimization) software. These platforms monitor the prompts people might ask AI assistants, then show whether your site is mentioned or cited as a source, which pages are being cited, and which prompts produce those citations.

Best options

• semrush.com — probably the best fit if you specifically want “Which prompts cause AI to cite my website?” It can track custom prompts in ChatGPT, Google AI Mode and Gemini, and its Sources report shows the exact domains and URLs cited for those prompts. Semrush Semrush
• tryprofound.com — strong enterprise-oriented option for monitoring AI search visibility and citations across multiple AI platforms.
• otterly.ai — more lightweight/purpose-built for tracking prompts, mentions and citations across AI search engines.
• peec.ai — particularly focused on GEO analytics and citation/source analysis.
• ahrefs.com — worth considering if you're already an Ahrefs customer.

The category has expanded considerably in 2026, with Semrush, Profound, Peec, Otterly, Ahrefs and others taking somewhat different approaches. TechnologyAdvice UX Continuum

The important distinction

There are actually two different questions you may be asking:

1. “What prompts cause AI assistants to cite us?”

Example:

“What are the best accounting software options for small businesses?”

→ ChatGPT answers and cites yourwebsite.com/best-accounting-software.

You want to know:

• The prompt
• AI platform
• Whether your brand appeared
• Which URL was cited
• How frequently it was cited
• Which competitors were cited instead

Semrush's Prompt Tracking + Sources reports are particularly good for this. Semrush

2. “What prompts should people be asking that could lead AI to cite us?”

That's more of a prompt discovery / opportunity research problem. Semrush's Prompt Research, for example, lets you start with a keyword/topic and discover related AI prompts and the domains currently being cited for them. Semrush Semrush

One caveat

None of these tools can literally observe every prompt typed into ChatGPT, Gemini, Claude, etc. They generally maintain prompt databases and/or repeatedly run a controlled set of prompts against AI platforms. Semrush explicitly describes its Prompt Tracking as querying your selected prompts on the target platforms daily. Semrush

So the useful mental model is:

keyword/topic → likely AI prompts → run/monitor prompts → see AI answer → identify citations → identify your cited URL → optimize content → monitor again

If you tell me your website/business and which AI assistants matter most (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.), I can recommend the 2–3 tools that best fit and explain exactly what each one can reveal about your site's citations.

Yes. The category you’re looking for is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) software.

The key distinction is that these tools don't literally know every prompt a real person has typed into ChatGPT. Instead, they generate and monitor large sets of relevant prompts, run them against AI assistants/search engines, and show you which prompts produce answers that cite your website.

The tools I'd look at

For example, OtterlyAI lets you enter your brand/site and discover relevant AI prompts, then monitor those prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot and Claude. It reports the exact domain and URL cited for each prompt. help.otterly.ai

Scrunch goes particularly deep on the question you're asking: for a tracked prompt, it can show the AI response, which sources were cited, which specific URL on your site was cited, and which prompts are associated with that URL. scrunch.com

The analysis you probably want

Suppose you sell enterprise cybersecurity software. You could discover something like:

Prompt: "What are the best enterprise cybersecurity platforms for a 5,000-person company?"
→ ChatGPT cites your /enterprise-security page

Prompt: "Alternatives to [Competitor X] for enterprise security"
→ ChatGPT cites a Gartner article, not your site

Prompt: "How should a CIO evaluate cybersecurity vendors?"
→ ChatGPT cites three competitors, not you

That lets you build a much more useful dataset:

Prompt → AI assistant → AI answer → cited sources → your URL/competitor URL → frequency → position/share of voice

That's considerably more actionable than simply knowing "ChatGPT mentioned our brand."

One important caveat: there isn't currently a tool that can reliably tell you the actual private prompts every user has entered into ChatGPT or Claude that resulted in your site being used. These platforms generally infer/recreate the prompt universe through prompt research and monitoring. Otterly, for example, explicitly describes its system as discovering relevant prompts and then monitoring those prompts. help.otterly.ai

If your primary question is "Which prompts cause AI assistants to cite specific pages on our website?" I'd start with Scrunch or OtterlyAI. If you're an enterprise SEO/GEO operation and also want demand/agent/crawler analytics, I'd investigate Profound. technologyadvice.com

If you tell me your website/industry and whether you're primarily interested in ChatGPT, Google AI, Perplexity, or all of them, I can also recommend the best tool and explain exactly what data you should be looking for.

Yes. What you’re looking for is generally called AI visibility tracking, AI search monitoring, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you want a tool that tracks the prompts that cause AI assistants to mention or cite your site, not merely whether your brand appears.

Tools I’d shortlist

Otterly specifically says it can identify AI prompts, monitor responses, and show the citations driving your visibility. It currently covers ChatGPT, Google AI Overviews/AI Mode, Gemini, Perplexity, Copilot and Claude. otterly.ai

Ahrefs is particularly interesting because its Brand Radar uses search-backed prompts rather than simply inventing hypothetical questions. Its reports can show the topics associated with your brand and the specific pages and domains cited in AI responses. otterly.aiahrefs.comseocounselors.com

One important caveat

No software can literally tell you the exact prompt a random person typed into ChatGPT that resulted in your website being cited. These platforms generally work by building/using a library of relevant prompts and repeatedly querying AI systems, then measuring the resulting mentions and citations. otterly.ai

So the useful output looks more like:

Prompt: “What are the best [type of product/service] for X?”
ChatGPT: mentions your company
Source cited: yoursite.com/page-A
Competitors cited: competitor1.com, competitor2.com
Frequency/visibility: X%
Position: #2

That lets you work backward and discover which questions your content is currently winning and, more importantly, which questions competitors are winning that you aren't.

What I'd choose

If your specific objective is “show me the prompts/questions that cause AI assistants to pull/cite content from our website”, I'd start with OtterlyAI or Ahrefs.

If you're an enterprise SEO/content team and want much deeper analysis of why particular pages become sources, I'd investigate Profound as well. Current 2026 comparisons describe Profound as particularly strong for source-level citation intelligence and enterprise AI-search analytics. seocounselors.com

If you tell me your website/industry and roughly how large your SEO team is, I can compare the best 3–5 tools specifically for this use case, including pricing, exact prompt/citation capabilities, and which one I'd buy.

Yes. What you’re looking for is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO software. The key capability is prompt-level citation tracking: you give the platform a set of questions, it runs them against AI assistants, and tells you whether your site was mentioned or cited—and often the exact page that was cited.

The strongest options

One distinction that's important

There are really two different questions you might want answered:

1. "What prompts cause AI to cite my website?"

For example:

"What are the best payroll software options for a 200-person company?"

→ ChatGPT cites yoursite.com/payroll-guide

→ Profound/Scrunch/Promptwatch can show that relationship.

2. "What prompts could cause AI to cite my website?"

This is more interesting for content strategy. You want software that can discover/estimate the universe of relevant prompts, rather than requiring your team to manually invent 500 questions.

Profound is particularly interesting here because it says its Prompt Volumes product can use a large dataset of real AI conversations and can search a URL to find the prompts associated with citations to that page. www.tryprofound.comwww.tryprofound.com

What I'd recommend

If your goal is specifically:

"Take our website and tell us which questions people ask AI that result in our pages being pulled into the answer."

I'd shortlist Profound, Scrunch, and Promptwatch first.

If you're already heavily invested in SEO, Semrush is probably the easiest addition to your existing stack.

And if you want to experiment before buying, start with Ahrefs' free AI Visibility Checker. ahrefs.com

If you tell me what type of website/business you have and roughly how many pages you have, I can also compare these tools specifically on prompt discovery, exact URL-level citation tracking, ChatGPT/Claude/Gemini coverage, API access, pricing, and whether they can tell you which prompts are driving traffic.

Yes. What you’re describing is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) software.

The key distinction is that you want a tool that can answer:

“What prompts are people using, and which of those prompts cause ChatGPT/Perplexity/Gemini/etc. to cite pages on our website?”

The strongest options I’d look at are:

My first choice: Profound

For your specific question, Profound looks particularly strong.

Its Prompt Volumes product lets you investigate prompts associated with your domain and competitors. More importantly, Profound says you can enter a particular URL and see the set of prompts that cause AI engines to cite that page, including platform and prompt-volume information. www.tryprofound.com

Its Answer Engine Insights also tracks the actual AI responses and citation sources for prompts, so you can move from:

Prompt → AI answer → citation → specific page on your site

rather than simply measuring whether your brand was mentioned. www.tryprofound.com

OtterlyAI is probably the easiest alternative

Otterly lets you create a set of prompts—or use its prompt-research functionality—and then monitors those prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot. It reports both brand mentions and domain citations. help.otterly.ai

It also lets you drill into an individual prompt and see the actual response and citation details. help.otterly.ai

So it's excellent if your workflow is:

"Here are 500 questions our customers might ask AI. Tell me which ones cite us, which pages they cite, and which competitors get cited instead."

Semrush makes sense if you're already a Semrush customer

Semrush's AI Visibility Toolkit has Prompt Research, which can discover relevant prompts and identify brands/domains controlling the conversation, plus Prompt Tracking, which monitors your selected prompts and shows which domains/pages are cited. www.semrush.com

It also has a particularly large prompt database—Semrush currently says its AI prompt database contains 289M+ prompts and responses. www.semrush.com

One important caveat

None of these can literally tell you every prompt that has ever caused an AI assistant to retrieve your website. AI systems don't expose a complete query → retrieval log to third parties.

What these platforms do is observe/reconstruct the relationship using combinations of real-world prompt datasets, controlled prompt testing, AI responses, and citation analysis.

If your goal is specifically “find the prompts that lead AI assistants to cite each individual URL on our site”, I'd prioritize:

1. Profound → best match
2. OtterlyAI → excellent and easier to operate
3. Semrush → best if you also want conventional SEO in the same platform

If you tell me roughly how large your site is and whether you're primarily concerned with ChatGPT, Perplexity, Gemini, or all of them, I can also compare these three on pricing, prompt discovery, URL-level citation data, API access, and enterprise reporting.

Yes. What you’re looking for is generally called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you don't just want to know whether AI mentions your brand; you want to know:

1. Which prompts/questions cause AI assistants to cite your website
2. Which specific URLs they cite
3. Which prompts mention your brand but cite competitors instead
4. Which competitors/sources are being cited
5. Which prompts are likely to matter based on real search/user behavior

Best options

Profound is probably the closest match to the exact question you're asking. Its Prompt Volumes product says you can enter a specific URL and see the full set of prompts that cause AI engines to cite that page, including platform and volume information. www.tryprofound.com

Profound – Prompt Tracking

Semrush is another strong choice if you're looking for a more conventional SEO platform. Its Prompt Tracking tracks custom prompts across ChatGPT, Google AI Mode and Gemini, and its Sources report shows the domains and URLs cited for those prompts. www.tryprofound.comwww.semrush.comwww.tryprofound.com

Semrush – Prompt Tracking

Frase is interesting if your ultimate goal is “find the prompts we're losing, then tell our content team what to change.” It tracks the actual answer text, citations, competitors and AI crawlers. www.frase.io

Frase – AI Visibility Tracking

One important caveat

These platforms generally cannot tell you literally every prompt ever entered into ChatGPT/Claude/Gemini that resulted in your site being used. They achieve this by maintaining/creating sets of prompts and repeatedly running them against AI systems, sometimes supplemented by datasets of real-world prompts.

For example, Profound says its prompt-volume dataset contains 1.3B+ real user AI conversations, while Ahrefs says its prompts are derived from actual search behavior rather than synthetic questions. www.tryprofound.com

So if your objective is:

“Give me every question people could ask an AI that results in our website being cited, and tell me which pages answer those questions.”

I'd shortlist Profound first, then Semrush and Frase.

If you tell me what kind of website/business you have and roughly how much traffic/pages you have, I can also compare the 5–7 best platforms by price, prompt coverage, citation tracking, and whether they can identify the exact prompts driving citations to individual URLs.

Yes. The category you’re looking for is usually called AI visibility tracking, AI search monitoring, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).

These tools don't reveal the actual private prompts individual users type into ChatGPT. Instead, they build/monitor a large set of realistic prompts and show which prompts cause AI assistants to mention your brand or cite specific pages on your website.

The tools I'd look at

For your specific question, Otterly.AI is probably the closest fit. Its Prompt Research feature can take your website, brand, or keywords and suggest relevant prompts; it then monitors those prompts across multiple AI engines. You can see the exact prompt, whether your brand appeared, and the URLs cited in the answer. help.otterly.ai

For example, suppose you sell cybersecurity software. Instead of simply tracking the keyword "endpoint security", you'd want to discover/track prompts such as:

• "What are the best endpoint security platforms for a 500-person company?"
• "What should a CISO look for when choosing endpoint protection?"
• "Compare [competitor] vs [your category]"
• "Best cybersecurity software for healthcare organizations"
• "What tools can help reduce ransomware risk?"

Then the software tells you something much more actionable:

Prompt: Best endpoint security platforms for mid-sized companies
ChatGPT: cites Competitor A, Competitor B, YourSite.com
Perplexity: cites Competitor A, Competitor C
Gemini: cites Competitor B, YourSite.com/page-X

You can consequently identify which questions lead AI to pull from which pages of your site, as well as where competitors are being cited instead. Otterly specifically provides citation-level analysis for individual prompts. help.otterly.ai

One important distinction

If what you really mean is:

"Can I see the actual questions people are asking ChatGPT that result in visits/citations to my website?"

That's a harder problem. AI visibility platforms generally simulate and monitor prompts rather than giving you a universal log of users' private ChatGPT conversations. You'd want to combine AI-visibility software with your server logs, analytics, referral data, and Search Console where available.

If you tell me what kind of website/business you have, I can recommend the 2–3 best tools and the exact setup I'd use to discover the prompts most likely to generate citations to your site.

Yes. The software category you’re looking for is usually called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).

The key distinction is that you want a tool that goes beyond “does AI mention my brand?” and tells you:

1. Which prompts/questions cause your site to be cited
2. Which pages on your site are being cited
3. Which competitors get cited instead
4. Which AI engines are doing it — ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude, Copilot, etc.
5. What topics/prompts you aren't showing up for

Tools I'd look at

Ahrefs, for example, says its system derives prompts from real search behavior, then reports the topics that trigger mentions and the domains/pages cited alongside your brand. ahrefs.com Otterly specifically offers AI Prompt Research to uncover prompts, topics and intent patterns that generate AI answers, alongside citation monitoring. otterly.ai HubSpot similarly provides prompt tracking and citation analysis showing which pages and domains appear in AI answers. www.hubspot.com

One important caveat

These tools generally cannot tell you the literal private prompt a person typed into ChatGPT that caused your page to be retrieved. Instead, they run and monitor representative prompts themselves.

For example, they might discover/track:

“What are the best payroll software options for a 50-person company?”

and tell you:

ChatGPT → cited: yoursite.com/payroll-guide
Perplexity → cited: competitor.com/comparison
Google AI Overview → cited: yoursite.com/pricing

That's much closer to what you're asking for: mapping prompts → AI answers → citations → your website pages.

If your actual goal is “I want to know exactly which questions people are asking AI that result in traffic/citations to our website”, I can also compare the best tools specifically for that use case—including pricing, prompt volume, API access, Google/ChatGPT coverage, and whether they show the exact cited URL.

Yes. What you’re looking for is generally called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is: you don't just want to know whether AI mentions your brand—you want to know which prompts cause AI assistants to cite specific pages on your website.

Best options

For example, OtterlyAI explicitly lets you enter prompts or use its Prompt Research tool to discover prompts, then monitors those prompts across AI search engines and reports domain/URL citations. help.otterly.ai

What I would measure

Suppose you sell accounting software. You'd want a system that can show something like:

Prompt: "What are the best accounting platforms for small businesses?"
ChatGPT → recommends your company → cites /small-business-accounting

Prompt: "How should a 20-person company choose accounting software?"
ChatGPT → doesn't mention you → cites Competitor A

Prompt: "Best alternatives to QuickBooks for startups"
Perplexity → mentions you → cites /quickbooks-alternative

That's considerably more useful than a generic "AI visibility = 14%" score because you can connect prompt → answer → cited URL → competitor → content opportunity.

Ahrefs is particularly interesting if you want to discover prompts at scale: its current Brand Radar product says it uses real search behavior to derive search-backed prompts, and reports which domains and pages are cited alongside brands. ahrefs.com

One important caveat

No tool can tell you every prompt ever asked of ChatGPT that resulted in your website being used. AI assistants don't provide a universal log of user prompts and retrieval events.

These platforms instead build a controlled prompt set, repeatedly run those prompts against AI/search systems, and record the resulting mentions and citations. Otterly describes this explicitly as automatically monitoring the prompts you specify. help.otterly.ai

So if your goal is "Find the exact questions/prompt patterns where AI is currently using our website, and identify the pages being cited", I'd start with OtterlyAI or Ahrefs Brand Radar.

If you tell me your website/industry, I can also identify the 3–5 tools I'd shortlist for your specific situation, including which one gives you the best prompt → URL → competitor data.

Yes. What you’re looking for is generally called AI Search Visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

The important distinction is that these tools don't usually know the exact prompts real users typed into ChatGPT—that data isn't generally available. Instead, they build and monitor a large set of representative prompts and show which prompts cause your brand/site to appear, which URLs get cited, and which competitors are being cited instead. www.techradar.comotterly.ai

The tools I'd look at

A recent 2026 comparison found that Peec AI, Profound, Scrunch, Ahrefs and Semrush differ substantially in platform coverage and depth, so the choice depends heavily on whether you want monitoring, competitive research, or technical optimization. nboundmarketing.com

For your specific question, I'd prioritize these

1. OtterlyAI — easiest way to answer "what prompts cause AI to cite us?"

It specifically offers AI Prompt Research to uncover prompts/topics/intent patterns, then tracks which brands and website URLs get cited for those prompts. otterly.ai

OtterlyAI

2. Scrunch — particularly interesting if you want to know which pages AI bots actually access

Scrunch goes beyond "did ChatGPT mention us?" and tracks citations, AI bot traffic, AI referrals, and the pages AI systems interact with. scrunch.com

Scrunch AI

3. Ahrefs Brand Radar — interesting if your SEO team already has Ahrefs

One advantage is that Ahrefs can derive AI-search questions from its large database of actual search behavior rather than relying entirely on invented/plausible prompts. That makes it useful for connecting traditional search demand → AI prompts → AI citations. www.techradar.com

One important caveat

If your goal is literally:

"Show me the exact questions people are asking ChatGPT that result in ChatGPT retrieving/citing our specific URL."

No commercial tool can reliably give you that complete dataset today. The AI platforms don't expose everyone's private prompt history.

The practical approach is to build a prompt universe around your business—e.g. 500–5,000 questions covering brand, category, problem, comparison, product, competitor, and purchase-intent queries—and repeatedly run them through the AI engines.

Then you can get something much more actionable:

Prompt: "What are the best X platforms for a mid-size company?"
AI: recommends A, B, C
Your site: not cited
Competitor: cited
Competitor URL: /best-x-platforms
Opportunity: create/optimize content addressing this question.

That's essentially the emerging GEO workflow.

If you tell me what type of website/business you have, I can also recommend the 2–3 best tools for your situation and explain exactly what data each one will give you (including pricing and whether they can identify the specific pages being cited).

Yes. The category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These tools can monitor the prompts/questions, run them against AI assistants/search engines, and show whether your website is mentioned or cited—and, importantly, which URLs AI systems used as sources.

Best options

The distinction I'd pay attention to

There are actually two different questions you might be asking:

1. "What prompts cause AI to cite my website?"

For example:

"What are the best project management tools for a 50-person company?"

→ ChatGPT answers
→ cites yoursite.com/guide-to-project-management

Tools like Otterly, Profound, Peec, and Ahrefs Brand Radar are useful here.

2. "What are the actual prompts people are asking AI that could lead to my website?"

That's harder. AI companies generally don't give marketers a complete log of users' private ChatGPT prompts. So most platforms generate/research representative prompts rather than giving you a literal list of every prompt users typed.

That's an important caveat when evaluating these products. Ahrefs, for example, attempts to ground its questions in actual search-keyword data, while Otterly has an AI Prompt Research feature for discovering relevant prompts. help.otterly.aiwww.techradar.com

If this is for your company, I'd use this workflow

Google/SEO keywords → AI prompts → AI answers → citations → your URLs

For example, suppose you sell cybersecurity software. You'd want to discover prompts such as:

• "Best cybersecurity software for a 500-person company"
• "Alternatives to [competitor]"
• "How do I protect a SaaS company from ransomware?"
• "What cybersecurity tools should a mid-market company use?"
• "Compare [your product] vs [competitor]"
• "Best SOC 2 compliance tools"
• "What should I look for when choosing endpoint security software?"

Then monitor those prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, and Copilot, recording:

Prompt → Are we mentioned? → Are we cited? → Which of our URLs? → Which competitors are cited? → What sources does AI prefer instead?

That last part is especially valuable because it tells you what content to create or improve, rather than simply giving you an "AI visibility score."

If you tell me what your website/company sells and roughly who your customers are, I can recommend the 2–3 tools I'd shortlist for your specific use case, including which one is best for discovering the prompts rather than merely tracking them.

If you mean “which user prompts cause AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.) to mention or cite our website?”, you’re looking for AI search visibility / AI SEO / Generative Engine Optimization (GEO) tracking tools.

Some tools in this space:

A few approaches these tools typically use:

• Prompt monitoring: You define hundreds of questions users might ask (“best CRM for startups,” “how to reduce cloud costs,” etc.) and the tool checks whether AI assistants mention your site.
• Citation tracking: Shows which pages from your domain are being referenced.
• Competitor comparison: Reveals when another company is cited instead of you.
• Content gap analysis: Identifies topics where AI answers exist but your site lacks authoritative content.
• Prompt discovery: Some platforms infer which prompt patterns are driving visibility.

If you want to know exactly which prompts caused ChatGPT specifically to retrieve your website, that is harder. Public AI assistants generally do not expose their internal retrieval logs. The practical method is to:

1. Build a large prompt set relevant to your customers.
2. Run those prompts repeatedly across AI assistants.
3. Track mentions, citations, and ranking position.
4. Correlate results with your content changes.

For an enterprise marketing team, I’d typically start with Profound or Peec AI for prompt-level AI visibility tracking, then combine it with traditional SEO tools for content strategy.

Yes. What you’re looking for is generally called AI search visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

The important distinction is: these tools generally don’t know the exact real-world prompt a user typed into ChatGPT. Instead, they create/monitor large sets of likely customer prompts and show you which prompts cause an AI engine to mention your brand or cite your website. AI results can also vary between runs, so trends across repeated measurements are more meaningful than a single result. arxiv.org

Best options

OtterlyAI is probably the closest match to the question you asked. You can give it your URL, keywords, brand, or industry and its Prompt Research tool generates natural-language prompts. It then monitors those prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot, reporting whether your brand was mentioned and whether your website was cited. help.otterly.ai

Peec AI is particularly interesting if you want to answer the next question: “Which types of prompts are actually driving our visibility, and where are competitors beating us?” It tracks prompt-level performance, categorizes prompts by intent, and identifies sources AI systems cite in your category. peec.ai

What I would measure

For your website, I'd build a dashboard around:

Prompt → AI response → Brand mention → Your URL cited → Competitor cited → Source URL → AI engine

For example:

“What are the best software platforms for managing X?”

→ ChatGPT
→ Your company mentioned
→ Your /product-x page cited
→ Competitor Y also mentioned
→ AI also cited 3 industry publications

Then you can discover that perhaps “best X software” prompts produce citations to your site, while “X alternatives” prompts don't.

One particularly valuable feature is citation/source analysis: rather than simply asking “Did ChatGPT mention us?”, you can identify which pages and third-party websites AI engines repeatedly rely on for your category. Otterly, for example, has a dedicated citations report for this. help.otterly.ai

If you tell me your website/domain and what you sell, I can also map out the specific software I'd use, what it would tell you, and how I'd set up the first 50–100 prompts to identify the queries most likely to generate AI citations.

Yes. What you’re looking for is generally called AI visibility / LLM visibility / GEO (Generative Engine Optimization) software.

The key distinction is that these tools usually don’t reveal the actual private prompts real users typed into ChatGPT. Instead, they run large sets of representative prompts against AI assistants and show you which queries cause your website/brand to appear, which pages get cited, and which competitors are cited instead. searchengineland.com

Tools I’d look at

For example, Track My Visibility explicitly reports the prompts where your brand appears and the exact URL paths AI systems use as citations. trackmyvisibility.com

Ahrefs Brand Radar takes an interesting approach: rather than pretending it knows users' private ChatGPT prompts, it builds questions from its large database of actual search queries and tests those against AI engines. www.techradar.com

If your question is specifically…

"What questions would someone ask ChatGPT that cause it to pull our particular article/page?"

I'd prioritize Profound, Peec, or Track My Visibility. You want a report roughly like:

Prompt:
"Best software for managing X for a mid-sized company?"

AI assistant:
ChatGPT

Your brand:
Mentioned #2

Cited page:
yoursite.com/guide-to-x

Competitor cited:
competitor.com/x-guide

Other sources:
reddit.com/...
forbes.com/...
gartner.com/...

Opportunity:
Improve / add evidence to your X comparison page

That is much more actionable than simply getting an "AI visibility score."

One important caveat: AI answers aren't deterministic. The same prompt can produce different citations at different times, so you should evaluate visibility over repeated runs rather than treating a single result as definitive. arxiv.org

If you tell me your website/industry and whether you're looking for a free, <$100/mo, or enterprise tool, I can narrow this to the 2–3 best platforms and compare their exact capabilities/pricing.

The category you’re looking for is usually called AI visibility tracking, Generative Engine Optimization (GEO) tools, or AI search monitoring. These tools test a set of prompts/questions against AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.) and show whether your website is mentioned, cited, or used as a source. searchengineland.com

Some commonly used options:

A typical workflow looks like this:

1. Create a prompt set

Example:

• “Best project management software for startups”
• “Alternatives to [competitor]”
• “How do companies solve [problem your product solves]?”

2. Run those prompts repeatedly through AI assistants.

3. Measure:
   • Did the AI mention your company?
   • Did it cite your URL?
   • Which competitor appeared instead?
   • Which pages from your site were used?
   • What topics cause you to appear?

4. Optimize content around the prompts where you are missing.

A note: these tools generally cannot reveal the actual private prompts typed by every AI user (those aren’t available). They infer opportunities by testing representative prompts and monitoring AI outputs. searchengineland.com

If your goal is specifically “which exact questions cause ChatGPT to cite our website?”, prioritize tools with prompt tracking + citation tracking (for example Citations.io, LLMMonitor, Ranklogs, or Ahrefs) rather than general SEO platforms. ahrefs.comcitations.io

A relatively new category of software is emerging specifically for this. It's often called AI search optimization (AIO), LLM optimization (LLMO), or Generative Engine Optimization (GEO). These platforms try to answer questions like:

• Which prompts cause ChatGPT, Claude, Gemini, or Perplexity to mention my brand?
• Which AI assistants cite or summarize content from my website?
• Which topics am I "visible" for in AI-generated answers?
• What content should I create to improve AI visibility?

Some of the leading tools include:

If your goal is specifically "Which prompts lead AI to my content?"

The dedicated AI visibility tools (like Profound, Otterly, Goodie AI, and Peec AI) are the closest match. They typically:

• Maintain thousands of prompts across industries.
• Test those prompts regularly against multiple AI assistants.
• Record whether your website or brand appears.
• Show which pages were referenced.
• Track changes over time.
• Compare your visibility with competitors.

They don't have access to the internal prompts users type into ChatGPT. Instead, they simulate representative prompts and measure how AI systems respond.

If your goal is "Which pages on my site are being used?"

No tool can tell you every time ChatGPT reads or references your pages. However, you can combine several signals:

• Google Search Console to find pages ranking for informational queries.
• Your web analytics (e.g., GA4) to detect referral traffic from AI products when available.
• Server logs to identify crawler activity from AI services.
• AI visibility platforms to see which pages are most often cited in generated answers.

For marketing teams

A practical stack is:

1. Ahrefs or Semrush for traditional SEO.
2. Profound or Otterly.AI for AI visibility tracking.
3. GA4 for measuring downstream traffic and conversions.
4. Your server logs for monitoring AI crawler activity.

This combination gives a more complete picture of both traditional search performance and how your content appears in AI-generated responses.

If you're a publisher or SaaS company, I can also recommend tools based on your budget (free, under $100/month, or enterprise) and whether your focus is ChatGPT, Perplexity, Gemini, Claude, or all of them.

If you mean “which user queries/prompts cause AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.) to cite, quote, or retrieve content from our website?”, you’re looking for AI search visibility / generative engine optimization (GEO) tracking tools. This is an emerging category; no tool has perfect visibility into every AI assistant’s private retrieval process, but several can measure and approximate it.

Tools that track AI visibility and prompts

If your goal is specifically “what prompts make ChatGPT pull from my site?”

The closest workflow today is:

1. Create a prompt set
   • Example:
     • “best CRM software for nonprofits”
     • “how to choose enterprise accounting software”
     • “alternatives to [competitor]”
     • “what is [your category]”
2. Run those prompts across AI engines
   • ChatGPT
   • Perplexity
   • Gemini
   • Claude
   • Microsoft Copilot
3. Track:
   • Did your domain appear?
   • Was your page cited?
   • Which competitor was cited instead?
   • What wording/context caused retrieval?
4. Optimize pages for:
   • clear factual statements
   • structured headings
   • FAQs
   • authoritative references
   • schema markup
   • content that directly answers likely questions

Also useful: log your own site’s AI crawler activity

If you want to know whether AI systems are accessing your site, analyze server logs and look for crawlers such as:

• GPTBot (OpenAI)
• ClaudeBot (Anthropic)
• Google-Extended (Google)
• PerplexityBot

This tells you who crawled your content, but not necessarily which prompts caused retrieval.

For enterprise teams

A typical stack is:

• AI visibility monitoring: Profound / Scrunch AI / Peec AI
• SEO intelligence: Semrush or Ahrefs
• Web analytics: Google Search Console + analytics platform
• Log analysis: Cloudflare, Datadog, Splunk, or server logs

If you’re trying to measure B2B brand visibility in AI answers, e-commerce product discovery, or whether ChatGPT cites your documentation/content, the best tool choice differs.

If your goal is to understand which prompts, keywords, or AI queries cause assistants like ChatGPT, Gemini, Claude, or Perplexity to surface your website, a new category of tools has emerged for this. They generally focus on AI search visibility rather than traditional SEO.

Here are some of the leading options:

If you want to know which prompts trigger your content

The best platforms continuously test thousands of prompts like:

• "Best CRM for nonprofits"
• "How do I treat tennis elbow?"
• "Top accounting software for freelancers"

They then report:

• Whether your website was cited
• Your ranking among cited sources
• Which competitors were cited instead
• How visibility changes over time
• New prompts where your site recently started appearing

This is similar to keyword tracking for Google SEO, except the "search results" are AI-generated answers.

If you want to discover new AI prompt opportunities

Some platforms automatically cluster prompts by intent, such as:

• Informational
• Comparison
• Purchase
• Local
• Troubleshooting
• Industry-specific questions

Instead of only giving you keywords, they identify the actual natural-language questions people ask AI assistants.

If you want to build your own monitoring

Many companies create custom systems that:

1. Generate thousands of likely prompts using an LLM.
2. Query AI assistants via available APIs or compliant browser automation where appropriate.
3. Record:
   • Whether the brand is mentioned
   • Which URLs are cited
   • Competitors mentioned
   • The wording of the response
4. Store results in a database and visualize trends in tools like Looker Studio, Tableau, or Power BI.

This approach provides more flexibility but requires engineering effort and careful adherence to each platform's terms of service.

Combine with traditional SEO data

To understand why AI systems may cite your content, combine AI visibility tools with:

• Google Search Console for search queries and click data.
• Google Analytics for user behavior.
• Ahrefs or Semrush for keyword rankings and backlink analysis.

Recommendation by company size

• Small business or startup: Otterly.AI or Peec AI.
• Mid-sized marketing team: Scrunch AI or Goodie AI.
• Large enterprise: Profound, which offers extensive prompt monitoring and competitive intelligence.

One important limitation: no tool can tell you every prompt that users actually enter into ChatGPT or other AI assistants. These tools infer opportunities by testing large sets of prompts and tracking when your content is cited, rather than accessing users' private conversations.

If your goal is to understand which prompts or keywords cause AI assistants (like ChatGPT, Claude, Gemini, Perplexity, or Copilot) to surface content from your website, you're looking at a relatively new category of software often called AI search analytics, LLM visibility, or AI brand monitoring.

Here are some of the leading options:

What these platforms actually measure

Most can answer questions like:

• Which prompts mention your company?
• Which competitors are recommended instead?
• Which pages AI assistants cite or summarize?
• How often your brand appears across thousands of prompts.
• Which topics you're missing that competitors cover.
• How visibility changes over time.

Some also estimate share of voice across AI assistants.

If your goal is finding the prompts themselves

The strongest products maintain libraries of thousands to millions of prompts and tell you things like:

• "Best CRM for nonprofits"
• "How do I fix a leaking faucet?"
• "Best accounting software for startups"

and whether your site appears in responses.

This is much more useful than traditional keyword research because people ask AI much longer, conversational questions.

Lower-cost approach

If you're not ready for an enterprise platform, you can combine:

• Semrush or Ahrefs for keyword research
• Google Search Console for organic search queries
• Manual testing in ChatGPT, Gemini, Claude, and Perplexity using your highest-value customer questions
• A spreadsheet to track whether your brand is cited over time

My recommendation by company size

• Small business (<$1M revenue): Semrush plus manual AI prompt testing.
• Growing SaaS or e-commerce: Otterly.AI or Peec AI.
• Mid-market B2B: Scrunch AI.
• Large enterprise: Profound, which is one of the most comprehensive platforms focused specifically on AI search visibility.

If you tell me your website or industry (for example, healthcare, legal, SaaS, e-commerce, manufacturing, etc.), I can recommend the tools that tend to perform best in that niche and suggest the types of prompts you should monitor.