ChatGPT answers, unedited

Yes. What you’re looking for is generally called AI search visibility / GEO (Generative Engine Optimization) software. These platforms run sets of real-world prompts against ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, etc., then show whether your site was mentioned/cited, which page was cited, and which prompt triggered it. Otterly HubSpot

Tools worth looking at

• otterly.ai — probably the easiest starting point. It tracks prompts across multiple AI engines and shows the specific URLs that AI answers cite. It also has prompt research to discover questions people may be asking. Otterly Otterly
• Profound — geared more toward larger marketing/SEO teams. It focuses heavily on AI-search visibility, real prompt data, citations, competitors, and source-level analytics. Lectern
• hubspot.com — useful if you're already in HubSpot. It tracks selected AI-search prompts and identifies the domains/pages appearing in AI answers. HubSpot
• Peec AI — another dedicated AI-visibility platform focused on tracking how brands appear across AI search engines and analyzing competitors/citations. Lectern
• CiteScope — particularly focused on which query triggered a citation, which AI engine cited you, and citation frequency over time. Citescope AI
• Citations.io — explicitly connects the prompt → AI answer → cited source, including the exact pages/domains being cited. Citations.io

The distinction that's important

If your goal is specifically:

"What questions/prompts cause ChatGPT or other AI assistants to pull information from our website?"

I'd prioritize a tool that gives you this chain:

Prompt → AI response → your mention → exact URL/page cited

rather than one that merely gives you an "AI visibility score."

For example, you want to discover something like:

That lets your SEO/content team work backwards from actual AI citations rather than guessing which keywords matter.

One caveat: these tools generally cannot tell you the exact private prompts individual ChatGPT users typed. They construct/track prompt sets and measure the resulting AI answers. Some platforms additionally use prompt-demand/research data to identify likely real-world questions. Otterly Citations.io

If you tell me your website type/industry and whether you're primarily interested in ChatGPT, Google AI Overviews, Perplexity, or all of them, I can narrow this to the 2–3 tools that fit your use case and compare their pricing/features.

Yes. What you’re looking for is generally called AI search visibility / AEO / GEO tracking software. These tools repeatedly run relevant prompts through AI assistants and show which prompts cause your site to be mentioned or cited, which URLs are cited, and which competitors appear instead.

A few worth looking at:

The key distinction

If your question is:

“Which questions/prompts are people asking AI that result in ChatGPT citing our website?”

you want a platform with prompt discovery + citation tracking, not merely an “AI visibility score.”

For example, you'd want to see something like:

OtterlyAI explicitly offers this combination: prompt research to uncover relevant prompts, followed by citation tracking showing which URLs AI engines actually cite. otterly.ai

One important caveat: these tools generally cannot tell you the exact hidden internal prompt that caused an AI assistant to retrieve a page. They test observable prompts and analyze the resulting answers/citations. That's different from having access to the assistant's private retrieval logs.

If you tell me your website/industry and whether you care mainly about ChatGPT, Google AI Overviews, Perplexity, or all of them, I can narrow this down to the 2–3 tools that fit your use case and compare their current pricing/features.

Yes. What you’re looking for is generally called AI visibility / LLM visibility / GEO (Generative Engine Optimization) tracking.

The key distinction is that you want software that can answer “Which prompts cause an AI assistant to cite our pages?”, not merely “Does AI mention our brand?”

Tools worth looking at

• ahrefs.com — probably the closest match to your question. It lets you track custom prompts, see the AI responses, identify which pages/domains are cited, and monitor prompts across ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode and others. It also has a large database of search-backed prompts. Ahrefs Ahrefs Help Center
• semrush.com — particularly useful if you're already a Semrush user. Its prompt research identifies questions that trigger brand mentions/citations and topics where you're absent, alongside AI visibility and technical AI-search auditing. Semrush
• serps.io — more focused on actually running your tracked prompts through multiple AI engines and recording whether your domain gets cited. It supports ChatGPT, Claude, Gemini, Grok and Perplexity. SERPs
• indexly.ai — explicitly built around tracking the prompts buyers use and seeing mentions/citations across multiple engines, with daily monitoring. Indexly
• citations.io — focused specifically on AI citations across ChatGPT, Gemini, Perplexity and Claude, including which sources are being surfaced. Citations

What I'd look for in your situation

If your objective is something like:

“We sell accounting software. Tell me which questions people ask ChatGPT/Perplexity/Gemini where our website gets cited, which exact URL gets cited, and which questions cause competitors to get cited instead.”

I'd prioritize Ahrefs Brand Radar or Semrush.

The useful workflow is:

Keyword/topic → natural-language prompt → AI response → cited URL → your page vs. competitor page

For example, you might track:

• “What are the best accounting platforms for a 50-person SaaS company?”
• “How should a SaaS company handle revenue recognition?”
• “Alternatives to [competitor]”
• “Best [category] for companies with [specific characteristic]”
• “How much does [category] software cost?”
• “What should I look for when choosing [category] software?”

Then you can see which prompts actually produce citations to your domain and which pages are being used as evidence.

One important caveat: none of these tools can see the private prompts people are typing into ChatGPT. They sample/execute prompts themselves and measure the resulting AI answers. Ahrefs explicitly describes its data as a structured sample rather than access to private conversations. Ahrefs

If you tell me your website/company and roughly what you sell, I can also show you the specific prompt categories I'd track and which of these tools fits that use case.

Yes. The category you’re looking for is usually called AI visibility, AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These tools let you define or discover prompts such as:

• “What are the best [product/service] providers?”
• “Who should I use for [specific problem]?”
• “What are alternatives to [competitor]?”
• “Which companies specialize in [your category]?”

Then they repeatedly run those prompts against AI assistants and show whether your company/site is mentioned, which of your pages are cited, which competitors appear, and what prompts produce visibility. Arbling Austin Heaton

The ones I'd look at

• tryprofound.com — Strong enterprise-oriented option with deep AI-search monitoring and citation analytics.
• peec.ai — Good for marketing/SEO teams wanting prompt tracking, competitor comparisons and visibility analytics.
• otterly.ai — More accessible option for monitoring prompts, mentions and website citations across AI search. Arbling Geohats
• serps.io — Tracks the same prompts across ChatGPT, Claude, Gemini, Grok and Perplexity and records citations. SERPs
• rank.ai — Particularly interesting if you want daily prompt monitoring and to see when competitors are recommended instead. Rank.ai

One important distinction: no tool can generally tell you the exact private prompts that real users typed into ChatGPT. Instead, they monitor a representative prompt set and/or infer prompt opportunities from observed AI-search behavior. Otterly explicitly notes this limitation. Otterly

If your actual question is more specific...

If what you really want is:

“Show me the keywords/questions people are asking AI that cause ChatGPT/Perplexity/Gemini to pull our website as a source.”

that's a slightly different problem. I'd prioritize a tool that provides prompt discovery + citation-level data + the exact URL/page cited, rather than one that only gives you an overall “AI visibility score.”

There are also newer tools that can correlate AI prompts → cited page → competitor → content gap, which is much more actionable for an SEO/content team.

If you tell me what kind of website/business you have, I can recommend the 2–3 best tools for this specific use case and compare their pricing, prompt discovery, citation tracking, and ability to identify the pages on your site being pulled by AI.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) tracking, AI search monitoring, or LLM citation tracking. These tools simulate customer prompts in AI assistants and show whether your website is mentioned, cited, or used as a source. Webflow Help Center Indexly

Some commonly used tools:

What these tools can reveal

They typically answer questions like:

• “When someone asks ‘What are the best CRM tools for startups?’, does ChatGPT mention us?”
• “Which prompts cause AI assistants to cite our blog?”
• “Which competitor appears instead of us?”
• “Which pages on our site get pulled into AI answers?”
• “Which third-party websites are influencing AI recommendations?” CitePrism Indexly

A practical setup

For most companies, a good starting workflow is:

1. Create a list of 50–200 customer-style prompts:

• “best [category] for [audience]”
• “[competitor] alternatives”
• “how to solve [problem]”
• “tools for [use case]”
• Run those prompts weekly in:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Track:

• Brand mention rate
• Citation rate
• Which URLs are cited
• Competitor share of answers
• Update content around prompts where competitors are winning.

One important limitation: these tools generally cannot see the private prompts real users type into ChatGPT or Claude. They work by running your own tracked prompts and measuring the resulting answers. CitePrism

If you tell me your company type (SaaS, ecommerce, publisher, local business, etc.), I can suggest which tool fits best and what prompt set to start tracking.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or AI citation tracking. These tools simulate user prompts in AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.) and show:

• Which prompts/questions cause an AI assistant to mention your brand
• Whether your website is cited as a source
• Which pages on your site get pulled into answers
• Which competitors appear instead
• Which content gaps may prevent citation

Some commonly used tools:

A typical workflow looks like this:

1. Start with customer-intent prompts, not just keywords:

• “best CRM for small businesses”
• “alternatives to [competitor]”
• “how do I solve [problem your product solves]”
• “companies that provide [service]”
• Run those prompts through AI engines:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews (where available)
• Measure:

• “Was our site mentioned?”
• “Which URL was cited?”
• “What wording/context caused the citation?”
• “What competitor was chosen instead?”
• Optimize content:

• Add clearer definitions and FAQs
• Create comparison pages
• Strengthen author/entity credibility
• Improve structured data/schema
• Make important facts easy for AI systems to extract

If you already use SEO tools, a useful pairing is:

• Google Search Console + Ahrefs/Semrush for traditional keyword discovery
• Citations.io / Promptwatch / Scrunch / MentionScout for AI assistant visibility

One caveat: no tool can see the private internal prompts used by OpenAI, Google, or Anthropic models. They infer likely user prompts by testing queries and observing which sources are cited. Citations Scrunch

If you tell me your website type (SaaS, ecommerce, publisher, local business, etc.), I can suggest the tools and prompt-tracking setup that fit best.

The category you’re looking for is usually called AI visibility tracking, LLM optimization (LLMO), AI search optimization, or generative engine optimization (GEO). These tools monitor the prompts people ask AI assistants, then show whether your website is mentioned, cited, or used as a source. Citations.io Citations.io

Some tools to evaluate:

What these tools generally do:

• Prompt discovery: Find questions like “best software for X,” “alternatives to Y,” or “how to solve Z” where AI assistants may recommend your competitors instead of you. Citations.io
• Citation tracking: Show the exact pages AI assistants pull from or reference. Citations.io
• Competitor comparison: Reveal which sites are winning the same prompts. MentionScout
• Content gap analysis: Identify pages you may need to create or improve so AI systems have stronger evidence to cite. Citations.io

A practical setup is:

1. Export your top SEO keywords from Google Search Console/Ahrefs/Semrush.
2. Convert them into AI-style questions (“Who are the best…?”, “Compare…”, “What should I choose?”).
3. Track those prompts weekly or monthly across ChatGPT, Gemini, Claude, and Perplexity.
4. Measure which prompts produce answers that cite your pages.

If your goal is specifically “find the exact prompts that cause ChatGPT to pull from my website”, prioritize tools that expose prompt → AI answer → cited URL, rather than just a generic AI visibility score. Citations.io Citations.io

Yes. What you’re looking for is generally called AI visibility tracking, LLM visibility, GEO (Generative Engine Optimization), or AI search monitoring software.

These platforms let you identify which prompts/questions cause ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc. to mention or cite your website, and often show which URL on your site was cited.

The strongest options

• ahrefs.com — Particularly interesting if you already use Ahrefs. It analyzes visibility across ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode and is built from a very large prompt dataset. Good for discovering the broader universe of prompts rather than only monitoring prompts you manually enter. Ahrefs
• tryprofound.com — Strong enterprise-oriented option for prompt-level AI visibility and citation analysis. A recent independent test ranked it highest for citation depth. LLM Visibility Tools LLM Visibility Tools
• peec.ai — Good for tracking prompts, competitors, mentions and citations across multiple AI engines.
• otterly.ai — More accessible for smaller teams; tracks prompts and whether your brand/site appears in AI answers.
• citations.io — Very focused on the specific question you're asking: what customer prompts produce answers that cite us, and which competitors/sources get cited instead? It tracks ChatGPT, Gemini, Perplexity and Claude. Citations
• llmranks.io — Particularly useful if you want to see the exact prompts where competitors get cited and you don't, plus the source pages being used. LLMRanks
• rank.ai — Tracks buyer prompts across several AI platforms and lets you monitor changes over time. Rank.ai

The distinction I'd pay attention to

There are actually two different things you might mean:

1. "What prompts cause AI to cite my website?"

For example:

"What are the best payroll platforms for startups?"

→ ChatGPT cites yourdomain.com/compare/payroll

"How do I calculate payroll taxes for a small business?"

→ ChatGPT cites yourdomain.com/payroll-tax-guide

Tools such as Citations.io, LLMRanks, Profound and Peec are designed for this.

2. "What prompts are people actually asking AI that could lead them to my website?"

That's more interesting from a marketing/SEO perspective. You want to discover prompts such as:

• "best [category] for [audience]"
• "[product] alternatives"
• "how to [problem your product solves]"
• "[competitor] vs [your product]"
• "companies that provide [service]"
• "what should I use for [use case]"

Then determine which of those prompts produce your site as a cited source versus a competitor's site.

Ahrefs is particularly interesting for this because its AI Visibility Index is built from a huge prompt dataset modeled from real search behavior rather than simply having you invent a few hundred prompts yourself. Ahrefs

What I'd recommend

If your goal is "I want to know exactly which AI questions are driving citations to our website, and which questions we're missing", I'd shortlist:

1. Profound — best for sophisticated/enterprise analysis
2. Ahrefs AI Visibility — best if you already have an SEO/Ahrefs operation and want a very large prompt universe
3. Citations.io — very focused on prompt → answer → citation analysis
4. LLMRanks — interesting for finding competitor wins and your missed prompts

One important caveat: these tools generally cannot tell you the actual private prompts individual ChatGPT users typed that resulted in visits to your site. They work by creating/monitoring representative prompt sets and querying AI engines, then measuring mentions and citations. That's different from having access to ChatGPT users' private query logs. Citations Frase

If you tell me roughly how large your website is and whether you're B2B, ecommerce, SaaS, publisher, etc., I can narrow this to the 2–3 tools I'd actually buy and explain what each would reveal that Google Search Console/GA4 can't.

Tools such as Citations.io, LLMRanks, Profound and Peec are designed for this.

2. "What prompts are people actually asking AI that could lead them to my website?"

That's more interesting from a marketing/SEO perspective. You want to discover prompts such as:

If you mean “which user queries in AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.) cause those systems to cite, mention, or retrieve content from our website?”, this is an emerging area often called AI search optimization (AISO), generative engine optimization (GEO), or LLM visibility tracking.

Tools that can help include:

AI visibility / GEO tracking platforms

• tryprofound.com — Tracks how brands appear in AI answers, which prompts trigger mentions, competitor visibility, and citation sources across AI search experiences.
• scrunch.com — Monitors brand presence in AI-generated answers and helps identify prompts where your content is surfaced.
• otterly.ai — Tracks AI search rankings and visibility for sets of prompts across assistants.
• peec.ai — Provides monitoring of brand visibility in AI answers and prompt-based tracking.
• writesonic.com — Offers GEO-focused optimization and tracking features.

SEO platforms adding AI visibility features

• semrush.com — Traditional SEO platform that has added AI visibility tracking capabilities alongside keyword and competitor research.
• ahrefs.com — Useful for understanding content authority, backlinks, and search demand that often influences AI retrieval.
• similarweb.com — Helps analyze traffic sources and competitive visibility, including emerging AI-driven discovery patterns.

If you want to discover the actual prompts

Most tools work by letting you create a prompt set, for example:

• “best CRM for small businesses”
• “alternatives to [competitor]”
• “how do companies solve [problem]”
• “what tools should a marketing team use for [task]”

They then repeatedly test those prompts against AI assistants and report:

• whether your company/site appears
• which pages are cited
• what competitors appear instead
• which wording or topics trigger inclusion
• how your visibility changes over time

For a website owner, a practical setup is usually:

1. Use Google Search Console + analytics to identify high-value topics bringing humans to your site.
2. Build a list of 50–500 likely AI prompts customers would ask.
3. Track those prompts in a GEO tool such as Profound, Scrunch AI, Otterly, or Peec.
4. Compare: - prompts where competitors appear but you do not
5. pages AI systems cite from competitors
6. missing content you could create

A key limitation: there is no tool that can see the complete private logs of ChatGPT, Gemini, or Claude users and tell you every prompt that caused your website to be retrieved. These platforms do not expose that data. The available tools use controlled prompt testing, public AI outputs, and visibility monitoring.

If you tell me which AI assistants matter most (ChatGPT, Google Gemini, Perplexity, Claude, Copilot, etc.) and whether you want enterprise monitoring or a cheaper DIY approach, I can narrow the options.

Yes. What you’re looking for is generally called AI search visibility, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you don't just want to know whether AI mentions your brand—you want to know which prompts cause AI assistants to cite specific pages on your website.

Best options

• tryprofound.com — Probably the closest match to your question. Profound lets you track prompts across ChatGPT, Google AI Overviews, Perplexity and other answer engines, see the citations generated for each prompt, and importantly, search a specific URL to see the prompts that cause AI engines to cite that page. Profound Profound
• otterly.ai — Stronger if you want an accessible monitoring/SEO-style product. It lets you build or discover prompts, run them across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode and Copilot, and see which URLs AI cites for each prompt. Otterly Otterly AI
• peec.ai — Another good option for tracking AI visibility, citations, competitors and the prompts driving mentions. It specifically reports the most-cited sources for tracked prompts. Peec AI

If your question is specifically:

"We have 5,000 pages on our website. Which AI prompts/questions are causing ChatGPT, Perplexity, Gemini, etc. to pull information from each page?"

Profound is the one I'd investigate first. Its URL-level prompt analysis is unusually close to that exact use case. Profound

For example, you could discover something like:

That is much more useful than traditional keyword tracking because the unit of analysis becomes the natural-language prompt and the resulting citation, rather than a Google keyword ranking.

One caveat: these platforms generally simulate/monitor prompts and analyze the resulting AI responses; they don't have a magic log showing every prompt ever typed into ChatGPT that happened to retrieve your site. For example, Peec explicitly describes its measurement as individual prompt runs and UI-based scraping of AI engines. Peec AI

If you tell me roughly how many pages your site has and whether you're primarily interested in ChatGPT, Google AI Overviews, or all AI engines, I can recommend the best tool and explain what data you'd actually get from it.

Yes. The category you’re looking for is generally called AI search visibility / AI SEO / Generative Engine Optimization (GEO) software.

The key distinction is whether you want to know which prompts cause AI assistants to mention your brand versus which prompts cause them to actually cite/link to your website.

Best options

• otterly.ai — probably the easiest starting point. It lets you track specific prompts across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and reports both brand mentions and the specific URLs/domains cited. It also has AI Prompt Research to discover relevant prompts. Otterly AI Otterly
• Profound — better suited to larger/enterprise teams that want deeper prompt-volume, citation and competitive analysis. It is one of the major enterprise players in this category. Austin Heaton Refine AI
• Peec AI — strong for tracking AI visibility and analyzing which URLs are being cited, particularly for agencies and mid-market teams. The Rank Masters Bloomiro
• Scrunch AI — more focused on AI-search visibility plus understanding how AI agents discover and consume your content. Best GEO Software
• Citations.io — specifically interesting if your priority is prompt → AI response → cited URL analysis. It provides a prompt tracker and citation map showing the URLs/domains AI engines cite. Citations

What I would measure

For your particular question, I'd want a tool that gives you something like:

Prompt: "What are the best accounting software options for small businesses?"
ChatGPT: mentions your company
Source cited: yoursite.com/comparison
Competitors cited: X, Y, Z
Frequency: 37% of runs
Position: #2 source
Last detected: yesterday

Then you can build a database of hundreds of commercially relevant prompts and discover:

1. Which prompts produce citations to your site
2. Which pages get cited
3. Which prompts mention competitors instead
4. Which pages competitors have that you're missing
5. Which prompts have the greatest estimated demand/intent
6. How citation frequency changes after you modify content

That's considerably more useful than simply checking whether "ChatGPT knows about us."

One caveat: these tools generally cannot tell you the private prompts real individual ChatGPT users typed. They construct/monitor prompt sets and run them repeatedly against AI search systems, then analyze the resulting answers and citations. Otterly, for example, explicitly describes its system as adding prompts manually or discovering them through its Prompt Research tool and then monitoring them daily. Otterly AI

If you tell me your website/industry and whether you're primarily interested in ChatGPT, Gemini, Perplexity, or all of them, I can recommend the 2–3 tools that are most appropriate and compare their pricing/features.

Yes. What you’re looking for is generally called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These tools let you define or discover prompts such as “What are the best [type of product] for X?”, run them against AI assistants, and see whether your site is mentioned/cited, which page is cited, which competitors appear, and which prompts trigger your visibility. NeuralGen Austin Heaton

The strongest options

For the specific question you asked, I'd start with OtterlyAI. Its current product specifically includes AI Prompt Research, where you can provide your website, brand, or keywords and get suggested prompts; you can then monitor those prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot. Otterly Otterly AI

One important distinction

There are actually two different questions you might be trying to answer:

1. “What prompts cause AI assistants to cite my website?”

→ AI visibility/GEO tools such as Otterly, Profound and Peec are designed for this.

2. “What prompts are actual users typing into ChatGPT/Claude/etc. that lead to my website?”

→ This is much harder. AI providers generally don't give you a Google-Search-Console-equivalent database of users' exact prompts. You have to infer/reconstruct the prompt universe and monitor it. Otterly AI Otterly

So if your goal is “show me the questions/prompts where ChatGPT is using our content as a source”, that's a very tractable use case.

If you tell me what type of website/business you have, I can also recommend the best 2–3 tools for your situation and explain exactly what data each one will give you.

If you mean “which prompts/questions cause ChatGPT, Gemini, Claude, Perplexity, etc. to cite or use pages from our website?”, there’s a growing category of software for this—often called AI visibility, AEO (Answer Engine Optimization), or LLM visibility tools.

Some of the better-known options are:

• tryprofound.com — Tracks how brands appear across AI answers and lets you analyze the prompts, sources, competitors, and citations behind those answers.
• scrunchai.com — Focuses on AI-search visibility, including monitoring prompts and how AI engines represent/cite your brand.
• otterly.ai — Monitors brand visibility across AI search engines and tracks prompts/queries and citations.
• peec.ai — AI-search analytics for tracking visibility, prompts, competitors, and citations.
• athenahq.ai — Tracks how companies and their content show up in AI-generated answers.
• semrush.com — Useful if you already use Semrush and want to connect traditional SEO data with AI-search visibility.

The important distinction

If your goal is specifically:

“Show me the actual prompts/keywords for which an AI assistant retrieved/cited my website.”

I'd prioritize Profound, Scrunch, or Otterly.AI rather than a conventional SEO platform.

These tools generally work by running large sets of relevant prompts against AI/search systems and recording things such as:

Prompt → AI answer → Was our brand mentioned? → Which URL was cited? → Which competitors were cited? → Position/share of answer

For example, you might discover:

One caveat: these platforms generally can't tell you the complete universe of prompts that caused an AI model to access your site. They can test/monitor a defined prompt set and observe citations or mentions. AI assistants don't normally expose a comprehensive log of every query that led to a page being retrieved.

If you tell me whether you're trying to optimize for ChatGPT specifically, or all AI assistants, I can compare the leading tools and tell you which one is best for discovering the actual prompts + URLs being cited.

Yes. What you’re looking for is generally called AI search visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

The key distinction is that these tools don’t just track traditional Google keywords. They let you monitor actual natural-language prompts, see whether an AI assistant mentions your company, and—most importantly—identify which pages on your website it cites.

Best options

• otterly.ai — Probably the best fit if you specifically want “Which prompts cause AI to cite my website?” It tracks prompts across ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews and AI Mode, and reports the specific URLs cited for each prompt. It also has AI Prompt Research to discover relevant prompts rather than requiring you to supply every prompt yourself. Otterly Otterly
• tryprofound.com — More enterprise-oriented. It tracks real-world AI prompts and shows which prompts drive citations, which sources are being cited, and how your visibility compares with competitors. It says its prompt research dataset contains 1.3B+ real-user AI conversations. Profound Profound
• scrunch.com — Particularly strong for analyzing which exact URLs get cited for which prompts. Its reporting can drill from a domain → specific URL → prompts that cited that URL. It can also generate prompts from your existing SEO keywords. Scrunch Scrunch

What the data looks like

For example, you might discover:

That's much more actionable than knowing that you rank #3 for "accounting software" on Google.

One important caveat

There generally isn't a reliable analytics report saying “ChatGPT user X searched this exact prompt and then visited your page.” These platforms instead create/monitor sets of representative prompts and repeatedly query AI search systems, recording the resulting mentions and citations. Otterly, for example, explicitly describes running tracked prompts daily and recording domain citations. Otterly

So if your goal is:

“Find the questions people ask AI that result in AI assistants using/citing our content, and tell me which pages are responsible.”

I'd shortlist OtterlyAI, Scrunch, and Profound, with OtterlyAI being the one I'd investigate first for a straightforward marketing/SEO workflow.

If you tell me your website/company and roughly how much you're willing to spend per month, I can compare these three on prompt discovery, ChatGPT tracking, URL-level citations, competitor analysis, pricing, and whether they can tell you which existing pages to optimize.

You’re looking for AI visibility / LLM SEO / generative engine optimization (GEO) software. These tools track which queries cause AI assistants to mention or cite your website, and often show competitors and the sources being used.

Some of the better-known options are:

• Profound — Tracks brand visibility across AI search/assistants and analyzes the prompts and responses driving mentions.
• Otterly.AI — Monitors predefined prompts across AI search engines and tracks citations, mentions, and competitors.
• Peec AI — Focuses on tracking how brands and websites appear for AI-generated search queries.
• Scrunch AI — Provides AI visibility monitoring and insights into how brands appear in LLM-generated answers.
• AthenaHQ — Tracks brand presence and citations across AI search environments.

The important distinction

If your goal is specifically:

“What exact prompts/keywords cause ChatGPT, Gemini, Claude, Perplexity, etc. to retrieve or cite pages from our website?”

you want a platform that supports prompt-level tracking + citation/source attribution, rather than a conventional SEO rank tracker.

There is also an important technical limitation: you generally cannot see the private prompts or internal retrieval logs of users asking ChatGPT or other assistants about your site. These platforms instead run large sets of known/test prompts themselves and observe whether your site appears as a cited or referenced source.

If you tell me your website's industry and approximate size (e.g. 500 pages vs. 500,000 pages), I can recommend the 2–3 tools most suited to identifying the prompts that surface your content, including pricing and what each actually measures.

Yes. What you’re looking for is generally called AI visibility tracking, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These platforms monitor prompts/questions in AI assistants and tell you when your brand or website is mentioned or cited, which prompts triggered it, which pages were used, and which competitors were cited instead. Austin Heaton Otterly

The strongest options

Ahrefs is particularly interesting because its current AI Visibility Index says it models 471M+ real prompts from its keyword database across ChatGPT, Gemini, Perplexity, Copilot and Google's AI surfaces. Ahrefs

Otterly is particularly close to your exact question: its platform has AI Prompt Research designed to uncover prompts, topics and intent patterns, then AI Search Analytics showing how your brand and website appear in AI answers. It also exposes citations and prompts through its API. Otterly

One important distinction

There are actually two different questions you might want answered:

1. "What prompts cause AI assistants to cite my website?"

→ Otterly, Profound, Peec, Ahrefs, Semrush.

2. "Which actual pages/sections of my website are AI assistants using when answering those prompts?"

→ This is more sophisticated. You want source-level citation tracking, not merely a visibility score.

For example, ideally you'd get something like:

Prompt: "What are the best accounting software options for small businesses?"
ChatGPT: Your brand mentioned
Citation: yoursite.com/comparison/accounting-software
Competitors cited: X, Y, Z
Citation frequency: 18%
Related prompts: "best accounting software for startups," "QuickBooks alternatives," etc.

That's much more actionable than simply being told that your "AI visibility score" is 63.

If your goal is specifically content strategy

I'd prioritize Otterly or Profound. Otterly is a good starting point if you want to discover the actual prompt/topic patterns that lead to citations without building an enterprise program. Profound is more appropriate if you need deep source-level intelligence across a large site or multiple markets. Current comparisons describe Profound as the deeper enterprise option and Otterly as the more accessible monitoring platform. Austin Heaton SEO Counselors

If you tell me what kind of website/business you have and roughly how many pages it has, I can narrow this down to the 2–3 tools I'd actually buy, including current pricing and exactly which one can identify the specific prompts → AI response → your URL chain.

Yes. What you’re looking for is generally called AI visibility tracking, GEO (Generative Engine Optimization), or AI prompt tracking software.

These tools repeatedly test prompts such as “What are the best X?”, “How do I choose X?”, or “Which companies provide X?” across ChatGPT, Gemini, Perplexity, Claude, etc., then show whether your site was mentioned/cited, which URL was cited, what competitors appeared, and which prompts triggered your visibility. Ahrefs Indexly

Tools I'd look at

• ahrefs.com — Probably the strongest choice if you're already using Ahrefs. It has a particularly interesting approach: its prompt database is derived from real search behavior, rather than entirely synthetic prompts, and it tracks ChatGPT, Gemini, Perplexity, Copilot and Google's AI surfaces. Ahrefs Ahrefs
• citations.io — More focused specifically on which prompts produce citations and which sources AI trusts. It runs customer-type prompts across ChatGPT, Gemini, Perplexity and Claude. Citations.io
• indexly.ai — Strong if your primary question is “Which prompts cause us to appear, and how do we compare with competitors?” It tracks individual prompts across six AI/search surfaces. Indexly
• geoflux.ai — Particularly interesting if you want to go beyond your own site and understand which third-party websites AI cites instead of you. It provides domain- and URL-level citation analysis. GEOflux
• surfacerank.com — Worth considering if you specifically want to distinguish between prompt-level visibility and actual AI crawler/retrieval activity on your website. SurfaceRank
• georion.app — Combines prompt monitoring, citation tracking, competitor share of voice and a page-level AI-citation diagnostic. Georion

One important distinction

There are actually two different questions you might be asking:

1. “What prompts make AI assistants mention/cite our website?”

→ AI visibility/prompt tracking tools are excellent for this.

2. “What actual prompts are real people typing into ChatGPT that subsequently cause our website to be retrieved?”

→ That's much harder. Most platforms cannot give you a literal log of users' private ChatGPT prompts. Instead, they construct/track representative prompts and observe the resulting AI answers and citations.

If your goal is specifically “find the keywords/questions we should create content around because AI assistants are likely to retrieve our site for them,” I'd start with Ahrefs + one dedicated AI visibility tracker. Ahrefs is especially interesting because its AI prompt dataset is tied to real search behavior. Ahrefs

If you tell me what type of website/business you have, I can also identify the 2–3 best tools for your particular use case and compare their pricing, prompt data, AI platforms covered, and ability to show the exact page that was cited.

If you mean software that shows which prompts people use in ChatGPT, Claude, Gemini, Perplexity, etc. that result in your website being cited or mentioned, the category is usually called AI search visibility / LLM visibility / generative engine optimization (GEO).

Some tools in this space include:

• Otterly.AI — tracks brand visibility and citations across AI search engines and can monitor prompts/queries.
• Profound — enterprise-focused platform for tracking how brands appear across AI answers and understanding the queries driving visibility.
• Peec AI — tracks brand visibility across AI search and provides prompt-level insights.
• Writesonic / GEO tools — offers AI-search visibility tracking and query monitoring.
• Semrush — increasingly includes AI-search visibility/brand-monitoring capabilities alongside traditional SEO.
• Ahrefs — useful for the traditional search side and increasingly relevant to AI visibility, though it isn't primarily a prompt-to-citation analytics platform.

The important distinction

There are actually three different things you might want to measure:

1. Which prompts cause an AI assistant to mention/cite your site?

→ Tools like Profound, Peec, and Otterly are closest.

2. Which real users' prompts led to traffic arriving at your site?

→ This is harder. You can combine analytics/referrer data with UTM tracking and server logs, but AI assistants generally don't expose the user's exact prompt.

3. Which questions should you optimize your site for so AI assistants are more likely to cite you?

→ GEO/AI-visibility platforms can run large sets of predefined prompts and measure your presence versus competitors.

If your goal is specifically “Give me a list of the prompts/questions where ChatGPT, Gemini, Perplexity, or Claude currently cite my website”, I can compare the best tools for that use case, including pricing, which AI platforms they monitor, whether they expose the actual prompts, and which one I'd choose for a small vs. enterprise website.

You’re looking for AI search / LLM visibility tools—software that tracks which queries/prompts cause ChatGPT, Gemini, Perplexity, Claude, etc. to mention or cite your website.

The main categories/tools are:

• AI visibility / GEO platforms — track your brand across thousands of AI prompts and show which queries produce mentions/citations.
• Prompt monitoring tools — let you define specific prompts and monitor the resulting AI answers over time.
• Citation/source analysis — identify which pages on your site are being retrieved or cited by AI systems.
• Competitor/Share-of-Voice tracking — compare how often your site is cited versus competitors for the same prompts.

Some of the better-known platforms include Semrush, Ahrefs, Profound, Otterly.AI, and Peec AI.

If your specific question is “Can I see the actual keywords/prompts that caused an AI assistant to retrieve/cite a particular URL on my site?”, that's a more specific capability, and the answer differs substantially by platform. I can compare the current tools and tell you which ones actually expose the prompts, cited URLs, AI engine, and frequency/visibility data, rather than just giving you a generic GEO tool list.

The category you’re looking for is usually called AI visibility tracking, AI search monitoring, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software. These tools test the kinds of questions people ask AI assistants, then show whether your website is mentioned, cited, or ignored.

Some tools that do this:

• citations.io — Tracks prompts across AI assistants and shows when your brand/site is cited, which competitors appear instead, and which sources AI systems use. Citations
• mentionscout.com — Monitors buyer-style prompts, AI answers, citations, competitors, and gaps where competitors appear but you do not. MentionScout
• brandcitation.com — Measures AI mentions, citations, sentiment, and share of voice for tracked prompts. BrandCitation
• indexly.ai — Tracks AI mentions, citations, sentiment, and AI-driven visibility trends across multiple AI platforms. Indexly
• pagelens.ai — Runs buyer prompts against AI engines and shows whether your brand appears and which sources are being cited. PageLens

What these tools typically reveal:

• Which prompts trigger your website being surfaced

• Example: “best accounting software for nonprofits”
• Example: “alternatives to [competitor]”
• Example: “how to choose a CRM for a 50-person sales team”
• Which pages AI assistants pull from

• Your product pages
• Blog posts
• Documentation
• Reviews
• Third-party mentions
• Where competitors win

• “ChatGPT recommends competitor X but not us”
• “Perplexity cites competitor pages more often”
• What content gaps exist

• Missing comparison pages
• Missing FAQs
• Weak topical coverage
• Lack of authoritative references

For a more mature SEO/content team, I’d usually pair an AI visibility tracker with traditional tools such as ahrefs.com or semrush.com to connect AI citations back to keyword research, backlinks, and content strategy.

A practical setup is:

1. List 50–200 customer questions/prompts.
2. Run them weekly through AI visibility software.
3. Track: - % of prompts where your brand appears
4. URLs cited
5. competitors appearing instead
6. new content needed to close gaps

If you mean “which exact prompts cause ChatGPT/Claude/Gemini to quote pages from our domain” rather than brand visibility generally, the tools above are the closest fit, but you may also want server logs, analytics, and AI crawler monitoring to see actual AI bot visits.

Yes. What you’re looking for is generally called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you want a tool that can answer:

“What prompts/questions cause AI assistants to mention or cite our website, and which of our pages are they pulling from?”

Best options

• ahrefs.com — probably my first choice if you already use Ahrefs. It analyzes hundreds of millions of search-backed AI prompts and shows which prompts/topics generate mentions, which pages get cited, and how you compare with competitors. You can also add your own exact prompts and track them across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews/AI Mode, etc. Ahrefs Ahrefs
• otterly.ai — particularly good if your primary goal is AI citation monitoring. It runs prompt sets across major AI engines and reports the specific URLs cited in the resulting answers. It also has prompt research to uncover topics and intent patterns driving AI answers. Otterly Otterly
• semrush.com — strong if you're already a Semrush customer. Its Prompt Research identifies topics people ask AI, while Prompt Tracking lets you monitor a custom set of prompts and see which brands/sources appear. Semrush
• Profound — more enterprise-oriented. It combines AI-answer visibility, prompt demand, citations, and AI crawler/agent analytics, which is useful if you specifically want to understand how AI systems are interacting with your site. TechnologyAdvice

What I'd use for your specific question

If your objective is “find the keywords/prompts that cause ChatGPT and other assistants to pull from our site”, I'd shortlist:

Ahrefs is probably the best starting point if you mean “I want to discover the actual question/prompt space around our business and then see whether our pages are being cited.” Ahrefs explicitly maps prompts back to underlying search demand and can identify the specific pages cited in AI responses. Ahrefs Ahrefs

One important caveat: none of these tools can see users' private ChatGPT conversations or expose OpenAI's internal prompt data. They test large, structured samples of prompts and measure the resulting AI answers, so they're estimates of your AI visibility rather than a literal log of every time an assistant accesses your site. Ahrefs

If you tell me what kind of website/business you have, I can also recommend the best tool specifically for your use case and explain exactly how I'd use it to identify the prompts that are driving AI citations to your site.

Yes. What you’re looking for is generally called AI visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These platforms let you track things like:

• Which prompts/questions cause ChatGPT, Gemini, Perplexity, Claude, etc. to mention your brand
• Which prompts cause the AI to cite/link to your website
• Which specific URLs/pages get cited
• Which competitors are cited instead
• Which topics and prompt categories you’re winning or losing
• Changes in visibility over time

The tools I’d look at

Ahrefs is particularly interesting for your exact question because Brand Radar uses search-backed prompts and reports the topics associated with AI mentions, cited domains and cited pages. It also lets you add your own custom prompts for ongoing monitoring. Ahrefs Ahrefs Help Center

Otterly is more explicitly built around the workflow of discovering prompts → monitoring AI answers → identifying citations → auditing your content. Otterly

One important distinction

There are actually two questions you might be asking:

A. "What prompts make AI mention/cite our website?"

This is exactly what the tools above are designed to answer.

For example:

"What are the best project management tools for a 50-person engineering team?"

→ ChatGPT cites yoursite.com/best-project-management-tools

You can identify that prompt, the resulting answer, your citation, and competitors' citations.

B. "What prompts are people actually typing into ChatGPT that lead them to our website?"

That's harder. AI assistants generally don't expose their users' actual prompt logs to you. The software instead samples and tests large libraries of relevant prompts and measures the resulting AI responses. Ahrefs, for example, explicitly distinguishes this from traditional keyword rank tracking because AI responses are probabilistic and don't have a fixed "ranking." Ahrefs

So I would not think of this as simply "AI keyword research." It's closer to prompt-level visibility and citation monitoring.

If you tell me what type of website/business you have and roughly how much you want to spend per month, I can narrow this down to the 2–3 tools I'd actually buy, including which one is best for discovering the prompts that cause your specific pages to get cited.

Yes. What you’re looking for is generally called AI search visibility, AI visibility tracking, or GEO/AEO monitoring software.

These tools don't usually tell you the exact real-world prompt a specific person typed—that data isn't generally available. Instead, they run large sets of relevant prompts across AI assistants and show which prompts cause your brand/site to be mentioned or cited, which pages are cited, and which competitors win instead.

Best options

• otterly.ai — Probably the closest match to your question. It tracks prompts across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and others, and reports the specific URLs your site gets cited for. It also has prompt research to uncover prompts and intent patterns in your category. Otterly Otterly
• ahrefs.com — Particularly interesting if you already use Ahrefs. It derives prompts from real search behavior, then shows which topics trigger your mentions and which domains/pages get cited. Ahrefs
• tryprofound.com — More enterprise-oriented. Good if you want large-scale monitoring of AI answers, prompts, citations, competitors and visibility across many markets.
• peec.ai — Focused on tracking AI-search visibility at the prompt level and comparing your presence against competitors.
• rank.ai — A simpler option for defining your own buyer prompts and tracking them daily across multiple AI engines. Rank.ai

The distinction I'd pay attention to

If your question is:

"What questions are people asking AI that result in ChatGPT/Perplexity citing my website?"

I'd look first at OtterlyAI and Ahrefs.

If it's:

"Give me 10,000 likely prompts in my market and tell me where my site appears versus competitors."

I'd look at Profound, Otterly, or Peec.

And if it's:

"Which specific pages on our website are AI assistants pulling information from?"

OtterlyAI is especially relevant because it explicitly tracks cited URLs and can show which of your pages AI engines use as sources. Otterly

One important caveat: AI citation tracking is not the same thing as website analytics. Google Analytics/Search Console can tell you about traffic and search queries, but they generally cannot tell you "someone asked ChatGPT this exact prompt and ChatGPT subsequently cited /pricing." AI visibility platforms are essentially trying to measure that missing layer.

If you tell me your website/business type and whether you're primarily interested in ChatGPT, Google AI Overviews, Perplexity, or all of them, I can narrow this down to the 2–3 tools I'd actually evaluate, including pricing and what each can/can't measure.

Yes. What you’re looking for is generally called AI search visibility / GEO (Generative Engine Optimization) / AEO software. The key distinction is whether the tool merely tells you “your brand was mentioned” or can show which prompts caused an AI assistant to cite a specific page on your website.

Best options for your use case

For example, Profound explicitly says you can search a URL and see the full set of prompts that cause AI engines to cite that page, including platform and prompt-volume breakdowns. Profound Profound

tryprofound.com

Similarly, OtterlyAI runs your prompt set across multiple AI engines and records which pages AI systems cite. It also has a gap analyzer showing prompts where competitors are cited but you aren't. Otterly

otterly.ai

Semrush has a similar "Sources" report showing the domains and URLs cited for your tracked prompts. Semrush

semrush.com

The capability I'd specifically look for

Suppose you have a page:

yourdomain.com/best-crm-software

You ideally want the software to tell you something like:

Page cited: /best-crm-software
Prompts producing citations:

• "What are the best CRM platforms for small businesses?"
• "What CRM should a 50-person SaaS company use?"
• "HubSpot vs Salesforce for a small business"
• "Best CRM with email automation"

AI engines: ChatGPT, Gemini, Perplexity, Claude
Citation frequency: X%
Competitors cited: Salesforce, HubSpot, Zoho
Your page: cited in 18% of responses

That's much more useful than conventional SEO keyword tracking because you're measuring the relationship between prompt → AI answer → cited source URL.

One important caveat

No tool can literally tell you every real prompt users have typed into ChatGPT that resulted in your site being used. Most platforms either:

1. Generate/curate a representative prompt set and run those prompts repeatedly, or
2. Have access to proprietary/aggregated AI conversation data to estimate real-world prompt demand.

Profound is particularly interesting here because it says its Prompt Volumes product uses a dataset of 1.3B+ real user AI conversations and can connect prompts to the URLs AI cites. Profound Profound

So if your actual question is:

“I want to know exactly which questions people ask AI that result in ChatGPT/Perplexity/etc. pulling information from our website, down to the specific page.”

I'd start by evaluating Profound vs. OtterlyAI vs. Semrush. Profound is probably the strongest fit if discovering the prompt → citation → URL relationship is the central requirement.

If you tell me your website/industry and whether you're looking at ChatGPT, Gemini, Perplexity, Claude, or all of them, I can compare the tools specifically for this use case, including pricing, prompt-volume data, API access, and whether they show the exact cited URL.

semrush.com

The capability I'd specifically look for

Suppose you have a page:

yourdomain.com/best-crm-software

You ideally want the software to tell you something like:

Page cited: /best-crm-software
Prompts producing citations:

• "What are the best CRM platforms for small businesses?"
• "What CRM should a 50-person SaaS company use?"
• "HubSpot vs Salesforce for a small business"
• "Best CRM with email automation"

AI engines: ChatGPT, Gemini, Perplexity, Claude
Citation frequency: X%
Competitors cited: Salesforce, HubSpot, Zoho
Your page: cited in 18% of responses

That's much more useful than conventional SEO keyword tracking because you're measuring the relationship between prompt → AI answer → cited source URL.

One important caveat

No tool can literally tell you every real prompt users have typed into ChatGPT that resulted in your site being used. Most platforms either:

1. Generate/curate a representative prompt set and run those prompts repeatedly, or
2. Have access to proprietary/aggregated AI conversation data to estimate real-world prompt demand.

Profound is particularly interesting here because it says its Prompt Volumes product uses a dataset of 1.3B+ real user AI conversations and can connect prompts to the URLs AI cites.

So if your actual question is:

“I want to know exactly which questions people ask AI that result in ChatGPT/Perplexity/etc. pulling information from our website, down to the specific page.”

The software category you’re looking for is usually called AI visibility tracking, Generative Engine Optimization (GEO), AI search optimization, or LLM monitoring. These tools try to show which prompts, queries, or topics cause AI assistants to mention or cite your website.

Some notable options:

A few important distinctions:

• If you want to know “Which exact prompts make ChatGPT/Claude/Gemini mention my site?” → tools like Profound, Scrunch AI, Otterly AI, and Peec AI are closest to that goal.
• If you want to know “Which pages on my site are likely to be cited by AI?” → look at AI citation monitoring plus traditional SEO tools (Semrush, Ahrefs, Google Search Console).
• If you want to know “How do I make my content more likely to be used by AI assistants?” → GEO tools analyze content structure, authority signals, and entity coverage.

Keep in mind that AI assistants generally do not expose a complete log of every user prompt that led to a citation. These platforms usually work by running their own sets of test prompts, monitoring AI outputs, and comparing results over time.

For a website owner, a practical setup is often:

1. Use an AI visibility tracker (Profound/Scrunch/Otterly/Peec) to monitor mentions.
2. Build a prompt library around your customer questions (e.g., “best software for X,” “alternatives to Y,” “how to solve Z”).
3. Compare which pages get cited and improve those pages with clearer answers, structured data, expert authorship, and topical depth.

If you tell me your website type (SaaS, ecommerce, publisher, local business, etc.) and which assistants matter most (ChatGPT, Perplexity, Gemini, Claude), I can suggest the best-fit tools.

Yes. The software category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization).

The key distinction is that you want a platform that tracks both the prompts that produce AI answers and the URLs/domains the AI cites or uses as sources.

Best options

• peec.ai — probably the closest match to what you're describing. You can build/identify important prompts, track them across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode and Copilot, and see which URLs are being used or cited. It also has query fanout data showing the related searches an AI system performs behind a prompt. Peec Peec
• tryprofound.com — particularly strong for enterprise teams. It tracks prompts, AI visibility, source citations, prompt volumes and competitive visibility. TechnologyAdvice
• otterly.ai — good if you want prompt research plus monitoring of your site's citations across ChatGPT, Perplexity, Google AI, Gemini and Copilot. It specifically offers research to uncover prompts/topics/intent patterns and citation tracking down to the URL. Otterly Otterly
• ahrefs.com — useful if you're already an Ahrefs customer and want AI visibility integrated with conventional SEO. It monitors how brands appear in ChatGPT, Gemini, Perplexity, Copilot and Google AI results. Ahrefs
• scrunchai.com — another option focused heavily on AI citations, prompt tracking and AI traffic. It is included among the leading AI-search monitoring platforms. TechnologyAdvice

What I'd look for in your case

If your actual question is:

"What questions are people asking AI, and which of those questions cause ChatGPT/Perplexity/Gemini to pull pages from our website?"

I'd prioritize Peec AI or Profound.

You want these five capabilities:

1. Prompt discovery — find the natural-language questions associated with your target keywords/products.
2. Prompt tracking — repeatedly run those prompts across AI assistants.
3. Source/URL attribution — identify the exact page on your site that was cited or retrieved.
4. Prompt → URL relationship — see which questions cause which pages to appear.
5. Competitive comparison — see when a competitor's page gets cited for a prompt where yours doesn't.

One particularly useful distinction is "mentioned" vs. "used as a source." A company can be absent from the visible AI answer while its website is nevertheless being used to construct the answer. Peec, for example, explicitly tracks both source usage and explicit citations. Peec Peec

If you tell me what kind of website/business you have and roughly how many pages/target keywords you manage, I can narrow this down to the 2–3 tools I'd actually shortlist, including pricing and what each can/can't tell you.

One particularly useful distinction is "mentioned" vs. "used as a source." A company can be absent from the visible AI answer while its website is nevertheless being used to construct the answer. Peec, for example, explicitly tracks both source usage and explicit citations. Peec Peec

If you tell me what kind of website/business you have and roughly how many pages/target keywords you manage, I can narrow this down to the 2–3 tools I'd actually shortlist, including pricing and what each can/can't tell you.

Yes. What you’re looking for is generally called AI visibility tracking, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

These tools simulate/monitor the questions people ask AI assistants and show which prompts cause your brand or website to appear, which URLs get cited, and which competitors get cited instead.

The strongest options

For example, Otterly describes its workflow as creating a library of conversational questions prospects actually ask, then running those prompts across AI engines to identify which brands get cited, how often, and in what context. otterly.ai

Citations.io goes a step further by providing a citation map showing every URL/domain that AI engines cite for your tracked prompts. citations.io

The important distinction

If your question is:

"What questions/prompts are causing ChatGPT, Gemini, Claude, or Perplexity to pull pages from our website?"

you want a tool that tracks both prompts AND source URLs.

You don't just want a traditional SEO rank tracker. The useful report looks something like:

That lets you identify the actual query/topic → AI answer → website URL relationship, rather than simply knowing that your brand was mentioned.

One caveat: these platforms generally cannot tell you the exact private prompt a particular human typed into ChatGPT. Instead, they build/run representative prompt sets and observe the AI-search responses. That's important because AI responses can also vary by personalization, location, conversation history, and other factors. otterly.ai

If you tell me your website/business and whether you're primarily interested in ChatGPT, Gemini, Claude, Perplexity, or all of them, I can narrow this down to the 2–3 tools I'd actually recommend and compare their pricing/features.

Yes. What you’re looking for is generally called AI visibility / GEO (Generative Engine Optimization) software. These platforms monitor the prompts people might ask AI assistants, then show whether your site is mentioned or cited as a source, which pages are being cited, and which prompts produce those citations.

Best options

• semrush.com — probably the best fit if you specifically want “Which prompts cause AI to cite my website?” It can track custom prompts in ChatGPT, Google AI Mode and Gemini, and its Sources report shows the exact domains and URLs cited for those prompts. Semrush Semrush
• tryprofound.com — strong enterprise-oriented option for monitoring AI search visibility and citations across multiple AI platforms.
• otterly.ai — more lightweight/purpose-built for tracking prompts, mentions and citations across AI search engines.
• peec.ai — particularly focused on GEO analytics and citation/source analysis.
• ahrefs.com — worth considering if you're already an Ahrefs customer.

The category has expanded considerably in 2026, with Semrush, Profound, Peec, Otterly, Ahrefs and others taking somewhat different approaches. TechnologyAdvice UX Continuum

The important distinction

There are actually two different questions you may be asking:

1. “What prompts cause AI assistants to cite us?”

Example:

“What are the best accounting software options for small businesses?”

→ ChatGPT answers and cites yourwebsite.com/best-accounting-software.

You want to know:

• The prompt
• AI platform
• Whether your brand appeared
• Which URL was cited
• How frequently it was cited
• Which competitors were cited instead

Semrush's Prompt Tracking + Sources reports are particularly good for this. Semrush

2. “What prompts should people be asking that could lead AI to cite us?”

That's more of a prompt discovery / opportunity research problem. Semrush's Prompt Research, for example, lets you start with a keyword/topic and discover related AI prompts and the domains currently being cited for them. Semrush Semrush

One caveat

None of these tools can literally observe every prompt typed into ChatGPT, Gemini, Claude, etc. They generally maintain prompt databases and/or repeatedly run a controlled set of prompts against AI platforms. Semrush explicitly describes its Prompt Tracking as querying your selected prompts on the target platforms daily. Semrush

So the useful mental model is:

keyword/topic → likely AI prompts → run/monitor prompts → see AI answer → identify citations → identify your cited URL → optimize content → monitor again

If you tell me your website/business and which AI assistants matter most (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.), I can recommend the 2–3 tools that best fit and explain exactly what each one can reveal about your site's citations.

Yes. The category you’re looking for is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) software.

The key distinction is that these tools don't literally know every prompt a real person has typed into ChatGPT. Instead, they generate and monitor large sets of relevant prompts, run them against AI assistants/search engines, and show you which prompts produce answers that cite your website.

The tools I'd look at

For example, OtterlyAI lets you enter your brand/site and discover relevant AI prompts, then monitor those prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot and Claude. It reports the exact domain and URL cited for each prompt. help.otterly.ai

Scrunch goes particularly deep on the question you're asking: for a tracked prompt, it can show the AI response, which sources were cited, which specific URL on your site was cited, and which prompts are associated with that URL. scrunch.com

The analysis you probably want

Suppose you sell enterprise cybersecurity software. You could discover something like:

Prompt: "What are the best enterprise cybersecurity platforms for a 5,000-person company?"
→ ChatGPT cites your /enterprise-security page

Prompt: "Alternatives to [Competitor X] for enterprise security"
→ ChatGPT cites a Gartner article, not your site

Prompt: "How should a CIO evaluate cybersecurity vendors?"
→ ChatGPT cites three competitors, not you

That lets you build a much more useful dataset:

Prompt → AI assistant → AI answer → cited sources → your URL/competitor URL → frequency → position/share of voice

That's considerably more actionable than simply knowing "ChatGPT mentioned our brand."

One important caveat: there isn't currently a tool that can reliably tell you the actual private prompts every user has entered into ChatGPT or Claude that resulted in your site being used. These platforms generally infer/recreate the prompt universe through prompt research and monitoring. Otterly, for example, explicitly describes its system as discovering relevant prompts and then monitoring those prompts. help.otterly.ai

If your primary question is "Which prompts cause AI assistants to cite specific pages on our website?" I'd start with Scrunch or OtterlyAI. If you're an enterprise SEO/GEO operation and also want demand/agent/crawler analytics, I'd investigate Profound. technologyadvice.com

If you tell me your website/industry and whether you're primarily interested in ChatGPT, Google AI, Perplexity, or all of them, I can also recommend the best tool and explain exactly what data you should be looking for.

Yes. What you’re looking for is generally called AI visibility tracking, AI search monitoring, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you want a tool that tracks the prompts that cause AI assistants to mention or cite your site, not merely whether your brand appears.

Tools I’d shortlist

Otterly specifically says it can identify AI prompts, monitor responses, and show the citations driving your visibility. It currently covers ChatGPT, Google AI Overviews/AI Mode, Gemini, Perplexity, Copilot and Claude. otterly.ai

Ahrefs is particularly interesting because its Brand Radar uses search-backed prompts rather than simply inventing hypothetical questions. Its reports can show the topics associated with your brand and the specific pages and domains cited in AI responses. otterly.aiahrefs.comseocounselors.com

One important caveat

No software can literally tell you the exact prompt a random person typed into ChatGPT that resulted in your website being cited. These platforms generally work by building/using a library of relevant prompts and repeatedly querying AI systems, then measuring the resulting mentions and citations. otterly.ai

So the useful output looks more like:

Prompt: “What are the best [type of product/service] for X?”
ChatGPT: mentions your company
Source cited: yoursite.com/page-A
Competitors cited: competitor1.com, competitor2.com
Frequency/visibility: X%
Position: #2

That lets you work backward and discover which questions your content is currently winning and, more importantly, which questions competitors are winning that you aren't.

What I'd choose

If your specific objective is “show me the prompts/questions that cause AI assistants to pull/cite content from our website”, I'd start with OtterlyAI or Ahrefs.

If you're an enterprise SEO/content team and want much deeper analysis of why particular pages become sources, I'd investigate Profound as well. Current 2026 comparisons describe Profound as particularly strong for source-level citation intelligence and enterprise AI-search analytics. seocounselors.com

If you tell me your website/industry and roughly how large your SEO team is, I can compare the best 3–5 tools specifically for this use case, including pricing, exact prompt/citation capabilities, and which one I'd buy.

Yes. What you’re looking for is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO software. The key capability is prompt-level citation tracking: you give the platform a set of questions, it runs them against AI assistants, and tells you whether your site was mentioned or cited—and often the exact page that was cited.

The strongest options

One distinction that's important

There are really two different questions you might want answered:

1. "What prompts cause AI to cite my website?"

For example:

"What are the best payroll software options for a 200-person company?"

→ ChatGPT cites yoursite.com/payroll-guide

→ Profound/Scrunch/Promptwatch can show that relationship.

2. "What prompts could cause AI to cite my website?"

This is more interesting for content strategy. You want software that can discover/estimate the universe of relevant prompts, rather than requiring your team to manually invent 500 questions.

Profound is particularly interesting here because it says its Prompt Volumes product can use a large dataset of real AI conversations and can search a URL to find the prompts associated with citations to that page. www.tryprofound.comwww.tryprofound.com

What I'd recommend

If your goal is specifically:

"Take our website and tell us which questions people ask AI that result in our pages being pulled into the answer."

I'd shortlist Profound, Scrunch, and Promptwatch first.

If you're already heavily invested in SEO, Semrush is probably the easiest addition to your existing stack.

And if you want to experiment before buying, start with Ahrefs' free AI Visibility Checker. ahrefs.com

If you tell me what type of website/business you have and roughly how many pages you have, I can also compare these tools specifically on prompt discovery, exact URL-level citation tracking, ChatGPT/Claude/Gemini coverage, API access, pricing, and whether they can tell you which prompts are driving traffic.

Yes. What you’re describing is generally called AI search visibility / AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) software.

The key distinction is that you want a tool that can answer:

“What prompts are people using, and which of those prompts cause ChatGPT/Perplexity/Gemini/etc. to cite pages on our website?”

The strongest options I’d look at are:

My first choice: Profound

For your specific question, Profound looks particularly strong.

Its Prompt Volumes product lets you investigate prompts associated with your domain and competitors. More importantly, Profound says you can enter a particular URL and see the set of prompts that cause AI engines to cite that page, including platform and prompt-volume information. www.tryprofound.com

Its Answer Engine Insights also tracks the actual AI responses and citation sources for prompts, so you can move from:

Prompt → AI answer → citation → specific page on your site

rather than simply measuring whether your brand was mentioned. www.tryprofound.com

OtterlyAI is probably the easiest alternative

Otterly lets you create a set of prompts—or use its prompt-research functionality—and then monitors those prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot. It reports both brand mentions and domain citations. help.otterly.ai

It also lets you drill into an individual prompt and see the actual response and citation details. help.otterly.ai

So it's excellent if your workflow is:

"Here are 500 questions our customers might ask AI. Tell me which ones cite us, which pages they cite, and which competitors get cited instead."

Semrush makes sense if you're already a Semrush customer

Semrush's AI Visibility Toolkit has Prompt Research, which can discover relevant prompts and identify brands/domains controlling the conversation, plus Prompt Tracking, which monitors your selected prompts and shows which domains/pages are cited. www.semrush.com

It also has a particularly large prompt database—Semrush currently says its AI prompt database contains 289M+ prompts and responses. www.semrush.com

One important caveat

None of these can literally tell you every prompt that has ever caused an AI assistant to retrieve your website. AI systems don't expose a complete query → retrieval log to third parties.

What these platforms do is observe/reconstruct the relationship using combinations of real-world prompt datasets, controlled prompt testing, AI responses, and citation analysis.

If your goal is specifically “find the prompts that lead AI assistants to cite each individual URL on our site”, I'd prioritize:

1. Profound → best match
2. OtterlyAI → excellent and easier to operate
3. Semrush → best if you also want conventional SEO in the same platform

If you tell me roughly how large your site is and whether you're primarily concerned with ChatGPT, Perplexity, Gemini, or all of them, I can also compare these three on pricing, prompt discovery, URL-level citation data, API access, and enterprise reporting.

Yes. What you’re looking for is generally called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is that you don't just want to know whether AI mentions your brand; you want to know:

1. Which prompts/questions cause AI assistants to cite your website
2. Which specific URLs they cite
3. Which prompts mention your brand but cite competitors instead
4. Which competitors/sources are being cited
5. Which prompts are likely to matter based on real search/user behavior

Best options

Profound is probably the closest match to the exact question you're asking. Its Prompt Volumes product says you can enter a specific URL and see the full set of prompts that cause AI engines to cite that page, including platform and volume information. www.tryprofound.com

Profound – Prompt Tracking

Semrush is another strong choice if you're looking for a more conventional SEO platform. Its Prompt Tracking tracks custom prompts across ChatGPT, Google AI Mode and Gemini, and its Sources report shows the domains and URLs cited for those prompts. www.tryprofound.comwww.semrush.comwww.tryprofound.com

Semrush – Prompt Tracking

Frase is interesting if your ultimate goal is “find the prompts we're losing, then tell our content team what to change.” It tracks the actual answer text, citations, competitors and AI crawlers. www.frase.io

Frase – AI Visibility Tracking

One important caveat

These platforms generally cannot tell you literally every prompt ever entered into ChatGPT/Claude/Gemini that resulted in your site being used. They achieve this by maintaining/creating sets of prompts and repeatedly running them against AI systems, sometimes supplemented by datasets of real-world prompts.

For example, Profound says its prompt-volume dataset contains 1.3B+ real user AI conversations, while Ahrefs says its prompts are derived from actual search behavior rather than synthetic questions. www.tryprofound.com

So if your objective is:

“Give me every question people could ask an AI that results in our website being cited, and tell me which pages answer those questions.”

I'd shortlist Profound first, then Semrush and Frase.

If you tell me what kind of website/business you have and roughly how much traffic/pages you have, I can also compare the 5–7 best platforms by price, prompt coverage, citation tracking, and whether they can identify the exact prompts driving citations to individual URLs.

Yes. The category you’re looking for is usually called AI visibility tracking, AI search monitoring, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).

These tools don't reveal the actual private prompts individual users type into ChatGPT. Instead, they build/monitor a large set of realistic prompts and show which prompts cause AI assistants to mention your brand or cite specific pages on your website.

The tools I'd look at

For your specific question, Otterly.AI is probably the closest fit. Its Prompt Research feature can take your website, brand, or keywords and suggest relevant prompts; it then monitors those prompts across multiple AI engines. You can see the exact prompt, whether your brand appeared, and the URLs cited in the answer. help.otterly.ai

For example, suppose you sell cybersecurity software. Instead of simply tracking the keyword "endpoint security", you'd want to discover/track prompts such as:

• "What are the best endpoint security platforms for a 500-person company?"
• "What should a CISO look for when choosing endpoint protection?"
• "Compare [competitor] vs [your category]"
• "Best cybersecurity software for healthcare organizations"
• "What tools can help reduce ransomware risk?"

Then the software tells you something much more actionable:

Prompt: Best endpoint security platforms for mid-sized companies
ChatGPT: cites Competitor A, Competitor B, YourSite.com
Perplexity: cites Competitor A, Competitor C
Gemini: cites Competitor B, YourSite.com/page-X

You can consequently identify which questions lead AI to pull from which pages of your site, as well as where competitors are being cited instead. Otterly specifically provides citation-level analysis for individual prompts. help.otterly.ai

One important distinction

If what you really mean is:

"Can I see the actual questions people are asking ChatGPT that result in visits/citations to my website?"

That's a harder problem. AI visibility platforms generally simulate and monitor prompts rather than giving you a universal log of users' private ChatGPT conversations. You'd want to combine AI-visibility software with your server logs, analytics, referral data, and Search Console where available.

If you tell me what kind of website/business you have, I can recommend the 2–3 best tools and the exact setup I'd use to discover the prompts most likely to generate citations to your site.

Yes. The software category you’re looking for is usually called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).

The key distinction is that you want a tool that goes beyond “does AI mention my brand?” and tells you:

1. Which prompts/questions cause your site to be cited
2. Which pages on your site are being cited
3. Which competitors get cited instead
4. Which AI engines are doing it — ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude, Copilot, etc.
5. What topics/prompts you aren't showing up for

Tools I'd look at

Ahrefs, for example, says its system derives prompts from real search behavior, then reports the topics that trigger mentions and the domains/pages cited alongside your brand. ahrefs.com Otterly specifically offers AI Prompt Research to uncover prompts, topics and intent patterns that generate AI answers, alongside citation monitoring. otterly.ai HubSpot similarly provides prompt tracking and citation analysis showing which pages and domains appear in AI answers. www.hubspot.com

One important caveat

These tools generally cannot tell you the literal private prompt a person typed into ChatGPT that caused your page to be retrieved. Instead, they run and monitor representative prompts themselves.

For example, they might discover/track:

“What are the best payroll software options for a 50-person company?”

and tell you:

ChatGPT → cited: yoursite.com/payroll-guide
Perplexity → cited: competitor.com/comparison
Google AI Overview → cited: yoursite.com/pricing

That's much closer to what you're asking for: mapping prompts → AI answers → citations → your website pages.

If your actual goal is “I want to know exactly which questions people are asking AI that result in traffic/citations to our website”, I can also compare the best tools specifically for that use case—including pricing, prompt volume, API access, Google/ChatGPT coverage, and whether they show the exact cited URL.

Yes. What you’re looking for is generally called AI visibility tracking, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The key distinction is: you don't just want to know whether AI mentions your brand—you want to know which prompts cause AI assistants to cite specific pages on your website.

Best options

For example, OtterlyAI explicitly lets you enter prompts or use its Prompt Research tool to discover prompts, then monitors those prompts across AI search engines and reports domain/URL citations. help.otterly.ai

What I would measure

Suppose you sell accounting software. You'd want a system that can show something like:

Prompt: "What are the best accounting platforms for small businesses?"
ChatGPT → recommends your company → cites /small-business-accounting

Prompt: "How should a 20-person company choose accounting software?"
ChatGPT → doesn't mention you → cites Competitor A

Prompt: "Best alternatives to QuickBooks for startups"
Perplexity → mentions you → cites /quickbooks-alternative

That's considerably more useful than a generic "AI visibility = 14%" score because you can connect prompt → answer → cited URL → competitor → content opportunity.

Ahrefs is particularly interesting if you want to discover prompts at scale: its current Brand Radar product says it uses real search behavior to derive search-backed prompts, and reports which domains and pages are cited alongside brands. ahrefs.com

One important caveat

No tool can tell you every prompt ever asked of ChatGPT that resulted in your website being used. AI assistants don't provide a universal log of user prompts and retrieval events.

These platforms instead build a controlled prompt set, repeatedly run those prompts against AI/search systems, and record the resulting mentions and citations. Otterly describes this explicitly as automatically monitoring the prompts you specify. help.otterly.ai

So if your goal is "Find the exact questions/prompt patterns where AI is currently using our website, and identify the pages being cited", I'd start with OtterlyAI or Ahrefs Brand Radar.

If you tell me your website/industry, I can also identify the 3–5 tools I'd shortlist for your specific situation, including which one gives you the best prompt → URL → competitor data.

Yes. What you’re looking for is generally called AI Search Visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

The important distinction is that these tools don't usually know the exact prompts real users typed into ChatGPT—that data isn't generally available. Instead, they build and monitor a large set of representative prompts and show which prompts cause your brand/site to appear, which URLs get cited, and which competitors are being cited instead. www.techradar.comotterly.ai

The tools I'd look at

A recent 2026 comparison found that Peec AI, Profound, Scrunch, Ahrefs and Semrush differ substantially in platform coverage and depth, so the choice depends heavily on whether you want monitoring, competitive research, or technical optimization. nboundmarketing.com

For your specific question, I'd prioritize these

1. OtterlyAI — easiest way to answer "what prompts cause AI to cite us?"

It specifically offers AI Prompt Research to uncover prompts/topics/intent patterns, then tracks which brands and website URLs get cited for those prompts. otterly.ai

OtterlyAI

2. Scrunch — particularly interesting if you want to know which pages AI bots actually access

Scrunch goes beyond "did ChatGPT mention us?" and tracks citations, AI bot traffic, AI referrals, and the pages AI systems interact with. scrunch.com

Scrunch AI

3. Ahrefs Brand Radar — interesting if your SEO team already has Ahrefs

One advantage is that Ahrefs can derive AI-search questions from its large database of actual search behavior rather than relying entirely on invented/plausible prompts. That makes it useful for connecting traditional search demand → AI prompts → AI citations. www.techradar.com

One important caveat

If your goal is literally:

"Show me the exact questions people are asking ChatGPT that result in ChatGPT retrieving/citing our specific URL."

No commercial tool can reliably give you that complete dataset today. The AI platforms don't expose everyone's private prompt history.

The practical approach is to build a prompt universe around your business—e.g. 500–5,000 questions covering brand, category, problem, comparison, product, competitor, and purchase-intent queries—and repeatedly run them through the AI engines.

Then you can get something much more actionable:

Prompt: "What are the best X platforms for a mid-size company?"
AI: recommends A, B, C
Your site: not cited
Competitor: cited
Competitor URL: /best-x-platforms
Opportunity: create/optimize content addressing this question.

That's essentially the emerging GEO workflow.

If you tell me what type of website/business you have, I can also recommend the 2–3 best tools for your situation and explain exactly what data each one will give you (including pricing and whether they can identify the specific pages being cited).

Yes. The category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These tools can monitor the prompts/questions, run them against AI assistants/search engines, and show whether your website is mentioned or cited—and, importantly, which URLs AI systems used as sources.

Best options

The distinction I'd pay attention to

There are actually two different questions you might be asking:

1. "What prompts cause AI to cite my website?"

For example:

"What are the best project management tools for a 50-person company?"

→ ChatGPT answers
→ cites yoursite.com/guide-to-project-management

Tools like Otterly, Profound, Peec, and Ahrefs Brand Radar are useful here.

2. "What are the actual prompts people are asking AI that could lead to my website?"

That's harder. AI companies generally don't give marketers a complete log of users' private ChatGPT prompts. So most platforms generate/research representative prompts rather than giving you a literal list of every prompt users typed.

That's an important caveat when evaluating these products. Ahrefs, for example, attempts to ground its questions in actual search-keyword data, while Otterly has an AI Prompt Research feature for discovering relevant prompts. help.otterly.aiwww.techradar.com

If this is for your company, I'd use this workflow

Google/SEO keywords → AI prompts → AI answers → citations → your URLs

For example, suppose you sell cybersecurity software. You'd want to discover prompts such as:

• "Best cybersecurity software for a 500-person company"
• "Alternatives to [competitor]"
• "How do I protect a SaaS company from ransomware?"
• "What cybersecurity tools should a mid-market company use?"
• "Compare [your product] vs [competitor]"
• "Best SOC 2 compliance tools"
• "What should I look for when choosing endpoint security software?"

Then monitor those prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, and Copilot, recording:

Prompt → Are we mentioned? → Are we cited? → Which of our URLs? → Which competitors are cited? → What sources does AI prefer instead?

That last part is especially valuable because it tells you what content to create or improve, rather than simply giving you an "AI visibility score."

If you tell me what your website/company sells and roughly who your customers are, I can recommend the 2–3 tools I'd shortlist for your specific use case, including which one is best for discovering the prompts rather than merely tracking them.

If you mean “which user prompts cause AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.) to mention or cite our website?”, you’re looking for AI search visibility / AI SEO / Generative Engine Optimization (GEO) tracking tools.

Some tools in this space:

A few approaches these tools typically use:

• Prompt monitoring: You define hundreds of questions users might ask (“best CRM for startups,” “how to reduce cloud costs,” etc.) and the tool checks whether AI assistants mention your site.
• Citation tracking: Shows which pages from your domain are being referenced.
• Competitor comparison: Reveals when another company is cited instead of you.
• Content gap analysis: Identifies topics where AI answers exist but your site lacks authoritative content.
• Prompt discovery: Some platforms infer which prompt patterns are driving visibility.

If you want to know exactly which prompts caused ChatGPT specifically to retrieve your website, that is harder. Public AI assistants generally do not expose their internal retrieval logs. The practical method is to:

1. Build a large prompt set relevant to your customers.
2. Run those prompts repeatedly across AI assistants.
3. Track mentions, citations, and ranking position.
4. Correlate results with your content changes.

For an enterprise marketing team, I’d typically start with Profound or Peec AI for prompt-level AI visibility tracking, then combine it with traditional SEO tools for content strategy.

Yes. What you’re looking for is generally called AI search visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software.

The important distinction is: these tools generally don’t know the exact real-world prompt a user typed into ChatGPT. Instead, they create/monitor large sets of likely customer prompts and show you which prompts cause an AI engine to mention your brand or cite your website. AI results can also vary between runs, so trends across repeated measurements are more meaningful than a single result. arxiv.org

Best options

OtterlyAI is probably the closest match to the question you asked. You can give it your URL, keywords, brand, or industry and its Prompt Research tool generates natural-language prompts. It then monitors those prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot, reporting whether your brand was mentioned and whether your website was cited. help.otterly.ai

Peec AI is particularly interesting if you want to answer the next question: “Which types of prompts are actually driving our visibility, and where are competitors beating us?” It tracks prompt-level performance, categorizes prompts by intent, and identifies sources AI systems cite in your category. peec.ai

What I would measure

For your website, I'd build a dashboard around:

Prompt → AI response → Brand mention → Your URL cited → Competitor cited → Source URL → AI engine

For example:

“What are the best software platforms for managing X?”

→ ChatGPT
→ Your company mentioned
→ Your /product-x page cited
→ Competitor Y also mentioned
→ AI also cited 3 industry publications

Then you can discover that perhaps “best X software” prompts produce citations to your site, while “X alternatives” prompts don't.

One particularly valuable feature is citation/source analysis: rather than simply asking “Did ChatGPT mention us?”, you can identify which pages and third-party websites AI engines repeatedly rely on for your category. Otterly, for example, has a dedicated citations report for this. help.otterly.ai

If you tell me your website/domain and what you sell, I can also map out the specific software I'd use, what it would tell you, and how I'd set up the first 50–100 prompts to identify the queries most likely to generate AI citations.

Yes. What you’re looking for is generally called AI visibility / LLM visibility / GEO (Generative Engine Optimization) software.

The key distinction is that these tools usually don’t reveal the actual private prompts real users typed into ChatGPT. Instead, they run large sets of representative prompts against AI assistants and show you which queries cause your website/brand to appear, which pages get cited, and which competitors are cited instead. searchengineland.com

Tools I’d look at

For example, Track My Visibility explicitly reports the prompts where your brand appears and the exact URL paths AI systems use as citations. trackmyvisibility.com

Ahrefs Brand Radar takes an interesting approach: rather than pretending it knows users' private ChatGPT prompts, it builds questions from its large database of actual search queries and tests those against AI engines. www.techradar.com

If your question is specifically…

"What questions would someone ask ChatGPT that cause it to pull our particular article/page?"

I'd prioritize Profound, Peec, or Track My Visibility. You want a report roughly like:

Prompt:
"Best software for managing X for a mid-sized company?"

AI assistant:
ChatGPT

Your brand:
Mentioned #2

Cited page:
yoursite.com/guide-to-x

Competitor cited:
competitor.com/x-guide

Other sources:
reddit.com/...
forbes.com/...
gartner.com/...

Opportunity:
Improve / add evidence to your X comparison page

That is much more actionable than simply getting an "AI visibility score."

One important caveat: AI answers aren't deterministic. The same prompt can produce different citations at different times, so you should evaluate visibility over repeated runs rather than treating a single result as definitive. arxiv.org

If you tell me your website/industry and whether you're looking for a free, <$100/mo, or enterprise tool, I can narrow this to the 2–3 best platforms and compare their exact capabilities/pricing.

A relatively new category of software is emerging specifically for this. It's often called AI search optimization (AIO), LLM optimization (LLMO), or Generative Engine Optimization (GEO). These platforms try to answer questions like:

• Which prompts cause ChatGPT, Claude, Gemini, or Perplexity to mention my brand?
• Which AI assistants cite or summarize content from my website?
• Which topics am I "visible" for in AI-generated answers?
• What content should I create to improve AI visibility?

Some of the leading tools include:

If your goal is specifically "Which prompts lead AI to my content?"

The dedicated AI visibility tools (like Profound, Otterly, Goodie AI, and Peec AI) are the closest match. They typically:

• Maintain thousands of prompts across industries.
• Test those prompts regularly against multiple AI assistants.
• Record whether your website or brand appears.
• Show which pages were referenced.
• Track changes over time.
• Compare your visibility with competitors.

They don't have access to the internal prompts users type into ChatGPT. Instead, they simulate representative prompts and measure how AI systems respond.

If your goal is "Which pages on my site are being used?"

No tool can tell you every time ChatGPT reads or references your pages. However, you can combine several signals:

• Google Search Console to find pages ranking for informational queries.
• Your web analytics (e.g., GA4) to detect referral traffic from AI products when available.
• Server logs to identify crawler activity from AI services.
• AI visibility platforms to see which pages are most often cited in generated answers.

For marketing teams

A practical stack is:

1. Ahrefs or Semrush for traditional SEO.
2. Profound or Otterly.AI for AI visibility tracking.
3. GA4 for measuring downstream traffic and conversions.
4. Your server logs for monitoring AI crawler activity.

This combination gives a more complete picture of both traditional search performance and how your content appears in AI-generated responses.

If you're a publisher or SaaS company, I can also recommend tools based on your budget (free, under $100/month, or enterprise) and whether your focus is ChatGPT, Perplexity, Gemini, Claude, or all of them.

The category you’re looking for is usually called AI visibility tracking, Generative Engine Optimization (GEO) tools, or AI search monitoring. These tools test a set of prompts/questions against AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.) and show whether your website is mentioned, cited, or used as a source. searchengineland.com

Some commonly used options:

A typical workflow looks like this:

1. Create a prompt set

Example:

• “Best project management software for startups”
• “Alternatives to [competitor]”
• “How do companies solve [problem your product solves]?”

2. Run those prompts repeatedly through AI assistants.

3. Measure:
   • Did the AI mention your company?
   • Did it cite your URL?
   • Which competitor appeared instead?
   • Which pages from your site were used?
   • What topics cause you to appear?

4. Optimize content around the prompts where you are missing.

A note: these tools generally cannot reveal the actual private prompts typed by every AI user (those aren’t available). They infer opportunities by testing representative prompts and monitoring AI outputs. searchengineland.com

If your goal is specifically “which exact questions cause ChatGPT to cite our website?”, prioritize tools with prompt tracking + citation tracking (for example Citations.io, LLMMonitor, Ranklogs, or Ahrefs) rather than general SEO platforms. ahrefs.comcitations.io

If you mean “which user queries/prompts cause AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.) to cite, quote, or retrieve content from our website?”, you’re looking for AI search visibility / generative engine optimization (GEO) tracking tools. This is an emerging category; no tool has perfect visibility into every AI assistant’s private retrieval process, but several can measure and approximate it.

Tools that track AI visibility and prompts

If your goal is specifically “what prompts make ChatGPT pull from my site?”

The closest workflow today is:

1. Create a prompt set
   • Example:
     • “best CRM software for nonprofits”
     • “how to choose enterprise accounting software”
     • “alternatives to [competitor]”
     • “what is [your category]”
2. Run those prompts across AI engines
   • ChatGPT
   • Perplexity
   • Gemini
   • Claude
   • Microsoft Copilot
3. Track:
   • Did your domain appear?
   • Was your page cited?
   • Which competitor was cited instead?
   • What wording/context caused retrieval?
4. Optimize pages for:
   • clear factual statements
   • structured headings
   • FAQs
   • authoritative references
   • schema markup
   • content that directly answers likely questions

Also useful: log your own site’s AI crawler activity

If you want to know whether AI systems are accessing your site, analyze server logs and look for crawlers such as:

• GPTBot (OpenAI)
• ClaudeBot (Anthropic)
• Google-Extended (Google)
• PerplexityBot

This tells you who crawled your content, but not necessarily which prompts caused retrieval.

For enterprise teams

A typical stack is:

• AI visibility monitoring: Profound / Scrunch AI / Peec AI
• SEO intelligence: Semrush or Ahrefs
• Web analytics: Google Search Console + analytics platform
• Log analysis: Cloudflare, Datadog, Splunk, or server logs

If you’re trying to measure B2B brand visibility in AI answers, e-commerce product discovery, or whether ChatGPT cites your documentation/content, the best tool choice differs.

If your goal is to understand which prompts, keywords, or AI queries cause assistants like ChatGPT, Gemini, Claude, or Perplexity to surface your website, a new category of tools has emerged for this. They generally focus on AI search visibility rather than traditional SEO.

Here are some of the leading options:

If you want to know which prompts trigger your content

The best platforms continuously test thousands of prompts like:

• "Best CRM for nonprofits"
• "How do I treat tennis elbow?"
• "Top accounting software for freelancers"

They then report:

• Whether your website was cited
• Your ranking among cited sources
• Which competitors were cited instead
• How visibility changes over time
• New prompts where your site recently started appearing

This is similar to keyword tracking for Google SEO, except the "search results" are AI-generated answers.

If you want to discover new AI prompt opportunities

Some platforms automatically cluster prompts by intent, such as:

• Informational
• Comparison
• Purchase
• Local
• Troubleshooting
• Industry-specific questions

Instead of only giving you keywords, they identify the actual natural-language questions people ask AI assistants.

If you want to build your own monitoring

Many companies create custom systems that:

1. Generate thousands of likely prompts using an LLM.
2. Query AI assistants via available APIs or compliant browser automation where appropriate.
3. Record:
   • Whether the brand is mentioned
   • Which URLs are cited
   • Competitors mentioned
   • The wording of the response
4. Store results in a database and visualize trends in tools like Looker Studio, Tableau, or Power BI.

This approach provides more flexibility but requires engineering effort and careful adherence to each platform's terms of service.

Combine with traditional SEO data

To understand why AI systems may cite your content, combine AI visibility tools with:

• Google Search Console for search queries and click data.
• Google Analytics for user behavior.
• Ahrefs or Semrush for keyword rankings and backlink analysis.

Recommendation by company size

• Small business or startup: Otterly.AI or Peec AI.
• Mid-sized marketing team: Scrunch AI or Goodie AI.
• Large enterprise: Profound, which offers extensive prompt monitoring and competitive intelligence.

One important limitation: no tool can tell you every prompt that users actually enter into ChatGPT or other AI assistants. These tools infer opportunities by testing large sets of prompts and tracking when your content is cited, rather than accessing users' private conversations.

If your goal is to understand which prompts or keywords cause AI assistants (like ChatGPT, Claude, Gemini, Perplexity, or Copilot) to surface content from your website, you're looking at a relatively new category of software often called AI search analytics, LLM visibility, or AI brand monitoring.

Here are some of the leading options:

What these platforms actually measure

Most can answer questions like:

• Which prompts mention your company?
• Which competitors are recommended instead?
• Which pages AI assistants cite or summarize?
• How often your brand appears across thousands of prompts.
• Which topics you're missing that competitors cover.
• How visibility changes over time.

Some also estimate share of voice across AI assistants.

If your goal is finding the prompts themselves

The strongest products maintain libraries of thousands to millions of prompts and tell you things like:

• "Best CRM for nonprofits"
• "How do I fix a leaking faucet?"
• "Best accounting software for startups"

and whether your site appears in responses.

This is much more useful than traditional keyword research because people ask AI much longer, conversational questions.

Lower-cost approach

If you're not ready for an enterprise platform, you can combine:

• Semrush or Ahrefs for keyword research
• Google Search Console for organic search queries
• Manual testing in ChatGPT, Gemini, Claude, and Perplexity using your highest-value customer questions
• A spreadsheet to track whether your brand is cited over time

My recommendation by company size

• Small business (<$1M revenue): Semrush plus manual AI prompt testing.
• Growing SaaS or e-commerce: Otterly.AI or Peec AI.
• Mid-market B2B: Scrunch AI.
• Large enterprise: Profound, which is one of the most comprehensive platforms focused specifically on AI search visibility.

If you tell me your website or industry (for example, healthcare, legal, SaaS, e-commerce, manufacturing, etc.), I can recommend the tools that tend to perform best in that niche and suggest the types of prompts you should monitor.