ChatGPT answers, unedited

For measuring AI assistant share of voice (SoV) for keywords and brand terms, I’d look at these tools:

• tryprofound.com — Best for enterprise teams. Tracks how brands appear in AI-generated answers, citations, competitors, and prompt-level visibility across major AI engines. Geosoftwarerankings
• ahrefs.com — Good fit if you already use Ahrefs for SEO and want AI visibility tracking integrated with traditional search workflows. Geosoftwarerankings
• citedspy.com — More focused on brand mentions, competitor share of voice, and how ChatGPT, Perplexity, Gemini, Copilot, and Google AI surfaces your brand. CitedSpy
• peec.ai — Useful for agencies managing multiple brands and prompt sets. Geosoftwarerankings
• otterly.ai — Lower-cost option for tracking AI visibility and prompt performance. Geosoftwarerankings

My shortlist:

• Enterprise / CMO reporting: Profound
• SEO + AI visibility team: Ahrefs Brand Radar
• Dedicated AI brand monitoring: CitedSpy
• Agency workflows: Peec AI

When evaluating, make sure the tool measures:

1. Brand mentions by prompt/keyword
2. Competitor mentions in the same answers
3. Citation/source tracking (not just mentions)
4. Separate scores by model (ChatGPT vs Perplexity vs Gemini, etc.)
5. Historical trends rather than one-off snapshots sourcewatch.ai

If you’re looking to measure AI assistant share of voice (SoV) for specific keywords, prompts, and brand terms, you’re looking for an AI visibility / GEO (Generative Engine Optimization) tracking tool rather than a traditional SEO rank tracker.

Here are some tools worth evaluating:

My shortlist by use case

• Enterprise brand team / CMO reporting: Profound, Scrunch AI, AthenaHQ
• SEO team adding AI search tracking: Peec AI, Rankscale, SOV Tracker
• Need a simple “what % of AI answers mention us vs competitors?” metric: SourceWatch, CitedSpy, SOV Tracker SourceWatch CitedSpy SOV Tracker

Features I’d require before buying

A good AI SoV tool should let you:

• Define a fixed set of buyer prompts (not just keywords)
• Track exact brand terms and competitors
• Measure:

• % of answers mentioning your brand
• share of mentions vs competitors
• citation frequency and cited URLs
• position/order of appearance in answers
• sentiment/context of mentions
• Break results down by:

• ChatGPT
• Gemini
• Claude
• Perplexity
• Google AI features
• Export historical reports

One important distinction: AI assistants don’t really have “keyword rankings” like Google. The better metric is usually “when users ask these category questions, how often does the assistant mention or recommend my brand compared with alternatives?” Verity Score Foglift

If you share your category (e.g., SaaS, ecommerce, healthcare, finance) and whether you need enterprise reporting or a lightweight tracker, I can narrow this to 2–3 options.

Yes. If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, and how does that compare with competitors?”, I’d shortlist these:

• otterly.ai — my top pick for straightforward keyword/prompt tracking. It lets you define the prompts your audience searches, then tracks brand coverage, share of voice, position, sentiment, and citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. You can also break results down by prompt, engine, and market. Otterly Otterly AI
• peec.ai — best if you want a clean competitive SOV dashboard. It explicitly measures the percentage of AI responses mentioning your brand and your share of brand mentions versus competitors, with prompt-level tracking and daily updates. Peec AI Peec AI
• tryprofound.com — best for enterprise/GEO intelligence. It has visibility, Share of Voice, positioning, sentiment, citation share, topic/region/platform filters, and prompt-driven analysis. Profound Help Center Profound Help Center

What I'd choose

Start with OtterlyAI if you're trying to answer questions like:

“For the 200 keywords/prompts that matter to us, how often does ChatGPT mention our brand vs. HubSpot, Salesforce, and competitors?”

It has particularly explicit support for adding prompts/keywords and monitoring them automatically, and its Share of Voice metric is designed specifically for comparing your brand against named competitors. Otterly AI Otterly

One important distinction: AI “keyword tracking” isn't quite equivalent to Google keyword rank tracking. These platforms generally turn keywords into conversational prompts and repeatedly query AI engines, measuring whether/where your brand appears. That's much closer to how users actually encounter brands in AI assistants.

If you tell me your industry + roughly how many keywords you need to track (e.g. 50, 500, 5,000), I can recommend the best one and compare pricing, number of prompts, engines, API access, and reporting.

If you want to measure AI assistant share of voice (SoV) for specific keywords, prompts, and brand terms, you’re looking for an AI visibility / Generative Engine Optimization (GEO) tracking platform. These are the strongest options I’d consider:

My shortlist by use case

• Enterprise brand / competitive intelligence: Semrush or Ahrefs
• Pure AI assistant visibility tracking: Visibility.so or AnswerMonk
• Tracking a defined set of buyer prompts (e.g., “best CRM for startups,” “alternatives to Salesforce”): Rank.ai, AnswerMonk, or Visibility.so
• Agency reporting for clients: Semrush, Ahrefs, or Visibility.so

Metrics I’d require from the tool

A good AI SoV platform should let you track:

• Prompt-level visibility: “When users ask this exact question, does my brand appear?”
• Share of voice: % of AI answers mentioning your brand vs competitors
• Position/ranking: whether you’re first recommendation, in a list, or a passing mention
• Citation sources: which websites AI systems rely on when recommending brands
• Historical trends: whether visibility is improving or declining
• Model breakdown: ChatGPT vs Gemini vs Claude vs Perplexity differences

For most marketing teams starting today, I’d test Visibility.so and Ahrefs Brand Radar side-by-side: one is more purpose-built for AI visibility workflows, while the other connects AI visibility to broader SEO intelligence. Visibility.so Ahrefs

If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, versus competitors?”, I’d start with otterly.ai.

It is unusually well aligned with that use case: you can define a prompt/keyword set, track your brand and competitors across AI engines, and see share of voice, brand coverage, mentions, rank, sentiment, and citations over time. It currently supports ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. Otterly Otterly

My shortlist

• otterly.ai — best starting point

Strong combination of keyword/prompt tracking, competitor comparison, share of voice, and citation tracking. Good if you want a practical marketing dashboard rather than a huge enterprise platform. Otterly

• tryprofound.com — best for enterprise/deep analysis

Better if you need granular prompt, citation, source, and AI-answer analytics at scale. It's generally positioned as the more enterprise-oriented option. Conbersa Tomek Sikora

• peec.ai — good middle ground

Particularly attractive for agencies or teams tracking multiple brands and wanting clean competitive AI-visibility analytics. Conbersa Arbling

What I'd measure

Don't just track “does ChatGPT mention us?”. For each keyword/prompt, I'd capture:

1. Mention rate — % of answers mentioning your brand.
2. Share of voice — your mentions vs. competitors.
3. Position/rank — where your brand appears in recommendations.
4. Citation share — how often your site is actually cited.
5. Sentiment/framing — whether the AI describes you positively.
6. Prompt coverage — which important queries produce zero visibility for you.
7. Engine breakdown — ChatGPT vs. Gemini vs. Perplexity, etc.

The important distinction is that share of voice and citation share aren't the same thing: a brand can be frequently mentioned but rarely cited as the underlying source. austinheaton.com

If you give me your industry + ~5–10 example keywords/brand terms, I can recommend the best tool specifically for your use case and compare Otterly vs. Profound vs. Peec on pricing, keyword limits, engines, API access, and reporting.

If your goal is specifically “What percentage of AI answers mention/recommend my brand for the keywords/topics that matter?”, I’d shortlist these:

• semrush.com — my pick for an established marketing/SEO team. It explicitly calculates AI Share of Voice against competitors, tracks position/prominence, and lets you break results down by ChatGPT, Perplexity, Gemini, and Google AI surfaces. Semrush
• ahrefs.com — probably the best fit if you already use Ahrefs. It tracks AI mentions, citations, competitors, and custom prompts, while also leveraging a very large database of search-derived prompts. Ahrefs
• rank.ai — worth looking at if you want keyword/prompt-level tracking with daily checks. You define buyer questions, then it calculates share of voice versus competitors for each prompt and AI surface. Rank.ai
• modelmention.io — a more focused AI-search analytics product. It has visibility, position, share of voice, sentiment, citations, competitors, prompts, domains, and URLs in the same dashboard. ModelMention

What I'd choose

One important distinction: AI Share of Voice isn't quite the same thing as traditional keyword rank. The better tools run a controlled set of prompts such as “best CRM for real estate”, then measure whether your brand appears, where it appears, how competitors perform, and which sources the AI cites. Layer3Labs | AI Consultants

If you tell me your industry + roughly how many keywords/brand terms you want to track, I can recommend the best 2–3 tools and compare their pricing, prompt limits, AI engines, and reporting capabilities.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Gemini/Perplexity/Claude about my category, how often does my brand appear vs competitors?” — you’re looking for an AI visibility / GEO (Generative Engine Optimization) tracking tool, not a traditional SEO rank tracker. Indexly

Here are the tools I’d shortlist:

My recommendation by use case

• Enterprise / VP Marketing reporting: Profound or SourceWatch
• SEO/GEO team wanting actionable gaps: Foglift or AskLab
• Competitive brand tracking across many AI engines: CitedSpy or CrowdReply
• Early experimentation / smaller teams: AskLab, SourceWatch, or similar lighter-weight trackers

Features I would require before buying

Make sure the tool can track:

• Custom prompts, not just keywords - Example: “best CRM for startups” is more valuable than just tracking “CRM.”
• Brand mentions vs citations separately - Being named ≠ being used as a source.
• Competitor share of voice - Your score should be relative to brands appearing in the same answers.
• Per-model breakdown - ChatGPT, Gemini, Perplexity, Claude, etc. behave differently, so blended scores can hide weaknesses. SourceWatch Indexly
• Historical trends - AI answers fluctuate, so a one-time snapshot is less useful. Indexly

If you tell me your category (e.g., SaaS, ecommerce, healthcare, finance) and whether you need enterprise reporting or a lightweight dashboard, I can narrow this to 2–3 best fits.

If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, and how does that compare with competitors?”, I’d shortlist these:

• otterly.ai — best fit for most teams. It lets you define the exact prompts you care about, monitor them across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and reports brand coverage, share of voice, mentions, sentiment, citations, and competitor comparisons. You can also separate branded vs. non-branded prompts. Otterly Otterly AI
• tryprofound.com — best for enterprise/deeper analysis. It has visibility and share-of-voice by topic, prompt, region and AI engine, plus positioning, citations and sentiment. Its Prompt Volumes feature is particularly useful if you want to discover the AI queries/topics worth tracking rather than manually creating every prompt. Profound Help Center Profound
• rank.ai — worth considering for a simpler setup. It tracks defined buyer prompts across ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews, including daily checks and share of voice. Rank.ai
• modelmention.io — lightweight alternative. It focuses on AI visibility, position, share of voice, sentiment and citations across ChatGPT, Gemini and Perplexity. ModelMention

My pick

Start with OtterlyAI if you want a straightforward AI Share of Voice dashboard for specific keywords/brand terms. It explicitly distinguishes:

• Brand Coverage: “Did the AI mention us?”
• Share of Voice: “What percentage of all brand mentions belongs to us vs. competitors?”
• Position: “Where in the answer did we appear?”
• Citation share: “Which sources are AI actually using?”

That distinction is important because a brand can have high coverage but still have poor share of voice or consistently appear below competitors. Otterly Otterly AI

If you're evaluating this for a GEO/AEO program, I'd choose Profound vs. OtterlyAI based on whether you prioritize enterprise-level topic/market analysis (Profound) or easier prompt-level competitive monitoring and reporting (OtterlyAI). Profound Otterly AI

If you tell me your industry + ~5–10 keywords/brand terms, I can also recommend which of these is likely to give you the best measurement setup and what metrics I'd track.

If your goal is specifically “what % of AI answers mention my brand for these keywords/prompts, versus competitors?”, I’d shortlist these:

• otterly.ai — best overall starting point. It lets you define a prompt set around specific topics/keywords, then tracks brand coverage, share of voice, competitor mentions, sentiment, and citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. It also supports branded vs. non-branded prompt tagging. Otterly Otterly
• tryprofound.com — best for enterprise/deep analytics. Strong if you need granular prompt-level data, citations, sources, competitive benchmarking, and more rigorous reporting. Austin Heaton Tomek Sikora
• peec.ai — good marketing-team option. Focuses heavily on monitoring brand visibility, competitors, prompts, sentiment, and AI citations. Conbersa
• ahrefs.com — interesting if you're already an Ahrefs user. Its index is unusually large, using 461M+ real prompts modeled from its keyword database across six AI surfaces. Ahrefs

My pick

I'd start with OtterlyAI if you have a defined list of keywords/brand terms and want a straightforward dashboard showing:

Keyword / prompt → AI engine → brand mentioned? → position → competitors mentioned → citations → share of voice

One important distinction: AI “keywords” aren't quite like Google keywords. The better tools let you track a prompt set such as:

• “best CRM for small businesses”
• “HubSpot alternatives”
• “best CRM for SaaS companies”
• “HubSpot vs Salesforce”
• “What CRM should I use for a 50-person startup?”

Then calculate your share of AI answers across repeated runs. That is generally more meaningful than checking whether an LLM happens to contain an exact keyword. Layer3Labs | AI Consultants Verity Score

If you tell me your brand + ~5–10 keywords/competitors, I can also recommend the best tool specifically for your use case and compare Otterly vs Profound vs Peec vs Ahrefs on pricing, keyword/prompt control, engine coverage, and API/reporting.

If you mean AI assistant share of voice (SoV) — i.e., “When someone asks ChatGPT, Gemini, Claude, or Perplexity about my category/keywords, how often does my brand appear compared with competitors?” — these are the tools I’d shortlist:

My recommendations by use case

• You want the closest equivalent to “Ahrefs for AI search” → Ahrefs Brand Radar. Ahrefs Help Center
• You’re an enterprise brand with many products/markets → Semrush Enterprise AIO or Profound. Semrush AI Visibility Software
• You need a lightweight tracker for a list of commercial keywords → Visibility.so or AnswerMonk. Visibility.so AnswerMonk
• You want to build your own measurement stack → Elmo or an API-based tracker. Elmo

When evaluating these tools, I’d look for these specific capabilities:

• Prompt-level tracking: Can you define queries like “best CRM for startups” or “alternatives to [brand]”?
• Brand mention share: Your mentions ÷ all brand mentions in the same answers.
• Competitor benchmarking: Not just “are we mentioned?” but “who wins?”
• Engine coverage: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode.
• Citation tracking: Which pages, reviews, forums, or publications are causing the AI recommendation.
• Historical trends: Weekly/monthly movement rather than a one-time snapshot.

For most marketing teams, I’d start with Ahrefs Brand Radar if you already have SEO data, or Visibility.so / AnswerMonk if you mainly care about tracking a curated keyword set. Ahrefs Help Center Visibility.so AnswerMonk

If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, and how does that compare with competitors?”, I’d start with peec.ai.

My shortlist

• Peec AI — best overall fit. It tracks Visibility, Share of Voice, Position, and Sentiment across AI platforms, lets you build a library of prompts, add competitors, and break results down by AI engine. Its SoV is explicitly based on your brand mentions versus competitor mentions. Peec AI Peec AI
• tryprofound.com — best for enterprise. Very strong if you want sophisticated prompt-driven analysis, competitive SoV, citations, positioning, and large-scale AI-search datasets. Profound's SoV measures your brand mentions relative to other brands in the same answers. Profound Knowledge Base Profound
• visibility.so — worth considering if you want keyword-level reporting. It explicitly shows share of voice for each keyword, historical trends, exact AI answers per prompt/model, competitor visibility, and source rankings. It currently lists ChatGPT, Claude, Gemini, and Perplexity. Visibility.so
• semrush.com — best if you're already a Semrush customer. Its Brand Performance report calculates AI SoV using both the number of mentions and where the brand appears in answers. Semrush

What I'd choose

One important distinction: these tools generally track prompts/queries rather than traditional Google-style keywords. For example, instead of only tracking project management software, you'd track prompts such as “What are the best project management tools for a 50-person company?” and then calculate your brand's share of the resulting AI mentions. That's much closer to how AI-assistant visibility actually works. Peec AI Visibility.so

For your exact wording—“share of voice for specific keywords and brand terms”—I'd trial Peec and Visibility.so side-by-side. Visibility.so appears particularly aligned with the per-keyword requirement, while Peec has the broader competitive/AI-visibility analytics layer.

If you’re looking to measure AI assistant share of voice (SOV) for specific keywords, prompts, and brand terms, you’ll want an AI visibility / GEO (Generative Engine Optimization) tracking platform rather than a traditional SEO rank tracker.

Here are some good options:

My shortlist by use case

• Enterprise marketing team: Semrush or Siftly
• GEO/AI search optimization team: AnswerMonk or Promptrack
• Startup or quick benchmark: AI Brand Track or Rank.ai
• Agency managing multiple brands: Siftly or Semrush

When evaluating, make sure the tool supports:

• Custom prompt tracking (not just brand-name searches)
• Competitor tracking
• Assistant coverage (ChatGPT, Claude, Gemini, Perplexity, AI Overviews)
• Brand mention frequency and position
• Sentiment/context (“recommended,” “mentioned,” “criticized”)
• Citation/source tracking (which sites influence AI answers)

A useful metric setup is usually:

• Brand terms: “Brand X,” “Brand X pricing,” “Brand X alternatives”
• Category prompts: “best [category] tools,” “top providers for [use case]”
• Comparison prompts: “[Competitor] vs Brand X”
• High-intent buyer prompts: “What should I buy for [problem]?”

For most teams starting today, I’d test Siftly and Semrush first for depth, then compare against a GEO-native tool like AnswerMonk or Promptrack for prompt-level accuracy. Siftly AnswerMonk Promptrack

Yes. If your goal is specifically “what percentage of AI answers mention my brand for these keywords/prompts, versus competitors?”, I’d shortlist these:

My top pick: peec.ai

Peec AI is probably the closest match to what you described. It lets you define a set of prompts/topics, track your brand and competitors across AI engines, and reports:

• Share of Voice — your brand mentions relative to competitors
• Visibility — percentage of AI responses mentioning you
• Position — where you appear in the answer
• Sentiment
• Citations/sources influencing AI answers
• Breakdown by AI engine and prompt

It explicitly supports tracking ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, and other major platforms. Peec Peec

Stronger enterprise option: tryprofound.com

I'd look at Profound if you're a larger brand/SEO team. Its Answer Engine Insights product measures visibility, Share of Voice, positioning, sentiment, citations, competitors, topics, regions, and audience personas. It queries the actual front-end experiences of ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews/AI Mode, Grok, DeepSeek, etc., rather than simply relying on API responses. Profound Knowledge Base Profound

How I'd choose

One important distinction: AI “keywords” aren't quite the same as Google keywords. The useful unit is usually a prompt/query cluster such as “best project management software,” “alternatives to Asana,” or “best [category] for enterprise,” then measuring how often each brand appears across repeated runs. AI responses are nondeterministic, so a good platform should aggregate repeated observations rather than treating one answer as definitive. Pythie

If you tell me your industry and roughly how many keywords/brand terms you want to monitor (e.g. 50, 500, 5,000), I can recommend the best 3 tools and compare their pricing, AI-engine coverage, API access, and keyword-level reporting.

Yes. If your goal is specifically “What percentage of AI-assistant answers mention my brand for these exact keywords/brand terms, and how does that compare with competitors?”, I’d shortlist these:

• semrush.com — my default recommendation for a marketing/SEO team. It explicitly calculates AI Share of Voice, lets you track prompts/topics, compares competitors, and breaks performance out across ChatGPT, Google AI, Perplexity, and Gemini. Its SoV calculation considers both mentions and position in the answer. Semrush
• ahrefs.com — particularly strong if you already use Ahrefs. It measures mentions, citations, AI Share of Voice, and estimated impressions, and covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode. Ahrefs
• visibility.so — worth considering if you want a keyword-first tracker. You can add your own keywords and see brand rank, position, SoV, mentions and citations for each keyword across ChatGPT, Claude, Gemini and Perplexity. Visibility.so
• nightwatch.io — good if you want AI visibility alongside conventional Google rank tracking. It monitors ChatGPT, Claude, Gemini, Perplexity and Copilot and reports visibility, sentiment and share of voice. Nightwatch

What I'd pick

If you're evaluating this as a brand/marketing measurement capability, I'd start with Semrush.

If your requirement is more specifically:

“Give me a list of 100–500 keywords, track my brand + 5 competitors across multiple assistants, and show me SoV by keyword, assistant, geography and time.”

then Visibility.so is especially aligned with that workflow, while Ahrefs Brand Radar is compelling if you want much broader AI-search data without having to construct every prompt yourself.

One important distinction: AI Share of Voice isn't yet a standardized metric. Some tools calculate it from brand mentions, others incorporate position, citations, search volume, or weighting. Semrush, for example, explicitly distinguishes AI mentions, citations, sources and SoV. Semrush

If you tell me your budget and whether you need ChatGPT specifically vs. ChatGPT + Claude + Gemini + Perplexity, I can narrow this to the best 2–3 tools and compare pricing, keyword limits, engines, API/export, and SoV methodology.

If your specific need is “measure AI assistant share of voice for a defined set of keywords/brand terms, and compare against competitors,” I’d shortlist these:

My top pick: peec.ai

Peec AI is probably the closest fit to what you described. It tracks:

• Share of voice — your percentage of brand mentions versus competitors.
• Visibility — percentage of AI answers mentioning your brand.
• Position — where your brand appears in the answer.
• Sentiment — how AI describes your brand.
• Prompt-level tracking — you can build a library around the specific prompts/queries that matter.
• Coverage across major AI platforms including ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. Peec AI Peec AI

The important distinction is that you generally want to convert SEO keywords into AI prompts rather than expect traditional keyword-rank tracking. For example:

Keyword: “best project management software”
AI prompts: “What are the best project management tools for a 50-person company?” / “What alternatives to Asana should I consider?”

That gives you a much more meaningful AI share-of-voice measurement.

Stronger enterprise option: tryprofound.com

I'd look at Profound if you're doing this for a larger brand or marketing organization. It has explicit Share of Voice, visibility, sentiment, positioning, competitor benchmarking, keyword/topic insights, and citation analysis. You can also upload prompts manually or generate them from brand/topic configurations. Profound Knowledge Base Profound

One particularly interesting feature is Prompt Volumes, which uses large-scale real-user AI query data to help identify what people are actually asking, rather than relying entirely on an internally created keyword list. Profound

Also worth testing: otterly.ai

Otterly is attractive if you want a straightforward analytics product. It reports share of voice, brand coverage, sentiment, average rank and competitor comparisons, broken down by prompt, engine and market. It currently covers seven AI engines including ChatGPT, Perplexity, Gemini, Claude and Google's AI surfaces. Otterly

And: scrunch.com

Scrunch is particularly good if you want to analyze SOV at the topic and individual-prompt level. It lets you segment by AI platform, topic, branded vs. non-branded prompts, persona, funnel stage and country. Scrunch Scrunch

What I'd choose

For your exact wording, I'd start with Peec AI. If you're evaluating this for a serious brand-monitoring program, I'd run a side-by-side trial of Peec vs. Profound using the same 50–100 keywords/prompts, competitors, countries and AI engines. The differences in how they define and calculate SOV are important—“visibility” and “share of voice” aren't necessarily the same metric. Peec AI Profound Knowledge Base

If you tell me your industry + roughly how many keywords/brand terms you want to track, I can narrow this down to the best 2–3 and compare pricing, number of prompts, AI engines, API/export capabilities, and SOV methodology.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT, Claude, Gemini, or Perplexity about a category/keyword, how often does my brand appear vs. competitors?” — you’re looking for an AI visibility / GEO (Generative Engine Optimization) tracking platform, not a traditional SEO rank tracker.

Here are some good options:

My shortlist by use case

• SEO/GEO team managing hundreds of keywords: Visibility.so is one of the closest fits because it is keyword/prompt oriented and reports SOV by keyword. Visibility.so
• Enterprise brand intelligence: Profound or Scrunch AI are worth evaluating.
• Fast competitive benchmark: AnswerMonk, AI Brand Track, or BrandReply are simpler ways to see “who wins the AI answer.” AI Brand Track AnswerMonk BrandReply
• DIY approach: Build a prompt set (e.g., “best CRM for startups,” “alternatives to Salesforce,” “top accounting software”) and track: - % of prompts where your brand appears
• share of mentions vs competitors
• average recommendation position
• sentiment
• citations/sources driving mentions

A good AI SOV metric usually looks like:

AI Share of Voice = your brand mentions ÷ total competitor brand mentions across tracked AI answers

For most companies, I’d start with Visibility.so for keyword-level tracking, then compare against an enterprise tool if you need deeper reporting. Visibility.so

If your goal is specifically “what % of AI answers mention my brand for these exact keywords/brand terms, versus competitors?”, I’d shortlist these:

• visibility.so — best fit for straightforward keyword-level AI SOV. It tracks specific keywords, shows share of voice, position, competitors, exact prompts/responses, citations, and trends across ChatGPT, Claude, Gemini, and Perplexity. Visibility.so
• ahrefs.com — best if you already use Ahrefs. It combines a huge pre-collected prompt index with custom prompts and explicitly calculates AI Share of Voice against competitors. Ahrefs
• siftly.ai — best for ongoing SOV reporting. It runs your prompt library regularly across ChatGPT, Claude, Perplexity, and Google AI Overviews and breaks SOV down by platform, topic, and competitor. Siftly
• demandsphere.com — best for enterprise search teams. It covers a particularly broad set of AI surfaces and combines mentions, citations, sentiment, and SOV. DemandSphere

My pick

Start with Visibility.so if you primarily want a clean answer to:

“For the 50–500 keywords/queries I care about, how often does ChatGPT/Claude/Gemini/Perplexity mention my brand vs. Brand A, B, and C?”

Its keyword-level SOV, competitor monitoring, prompt explorer, and historical tracking map very closely to that use case. Visibility.so

One important distinction: don't rely on a tool that only runs one live prompt and calls that “share of voice.” AI responses are nondeterministic, so meaningful SOV measurement should use a consistent prompt set, multiple runs/measurement periods, and a defined competitor denominator. verityscore.io foglift.io

If you tell me your industry + roughly how many keywords you want to track, I can narrow this to the best 2–3 tools and compare pricing, AI engines, keyword limits, and API/reporting capabilities.

Yes. If your goal is specifically “What percentage of AI answers for my target keywords mention my brand vs. competitors?”, I’d shortlist these:

• visibility.so — best fit for keyword-level share of voice. It lets you define keywords, shows your brand’s share of voice and rank for each keyword, compares competitors, and lets you inspect the actual AI responses. It tracks ChatGPT, Claude, Gemini, and Perplexity. Visibility.so
• ahrefs.com — best if you already use Ahrefs. It has a much larger underlying prompt dataset and tracks AI visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI surfaces. You can also add custom prompts for specific questions. Ahrefs Ahrefs
• getmint.ai — good for brand/competitor monitoring. It measures mentions, citations, sentiment, and share of voice, with filtering by competitor, market, language, and intent. GetMint
• rank.ai — good if you want daily prompt tracking. You define the buyer questions, it reruns them daily across multiple AI engines, and calculates share of voice against competitors. Rank.ai
• kitbase.dev — worth considering for a straightforward measurement product. Its share-of-voice metric is calculated from actual answers to your selected prompts, rather than an estimated/proxy score. Kitbase

My pick

I'd start with Visibility.so if the requirement is literally keyword → AI answer → brand mention → competitor share of voice. Its interface appears particularly aligned with SEO-style workflows because it reports SOV per keyword rather than only giving you an aggregate AI visibility score. Visibility.so

One important distinction: keyword tracking and AI share-of-voice aren't quite the same thing as traditional Google rank tracking. The strongest tools actually run a controlled set of prompts repeatedly and measure the resulting answers. Because LLM outputs are variable, you want historical sampling rather than a single “ask ChatGPT once” measurement.

If you tell me your approximate number of keywords (e.g. 50, 500, 5,000) and whether you care about ChatGPT only or ChatGPT + Gemini + Perplexity + AI Overviews, I can narrow this down to the best 2–3 options and compare pricing, keyword limits, engines, SOV methodology, and API/export capabilities.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Claude/Gemini/Perplexity about a category or brand term, how often does my brand appear vs. competitors?” — these are the tools I’d shortlist:

My picks by use case

• CMO / enterprise reporting: Scrunch or Profound
• SEO + content team trying to improve AI rankings: Semrush or Scrunch
• Tracking a defined list of keywords, prompts, and competitors weekly: Siftly or Mentionable
• Need a quick baseline audit before buying software: Zerquon

What I’d look for in a good AI SOV tool

Make sure it can:

• Track custom prompts, not just your brand name - Example: “best CRM for startups”
• Example: “alternatives to [brand]”
• Example: “[category] software comparison”
• Compare against a competitor set
• Separate: - brand mentions
• citations/sources
• recommendation position
• sentiment
• Segment by: - ChatGPT
• Claude
• Gemini
• Perplexity
• AI Overviews
• Show trends over time rather than a one-off score

A practical benchmark is to create a “prompt portfolio” of ~50–200 buyer-intent questions around your category and measure your brand’s percentage of AI mentions against 5–10 competitors. That produces a much more actionable SOV metric than simply counting brand mentions. Siftly aeoscore.co.uk

If you tell me your industry (B2B SaaS, ecommerce, travel, finance, etc.) and whether you need enterprise or SMB pricing, I can narrow this to the best 2–3 options.

If your goal is specifically “What percentage of AI answers mention my brand for these exact keywords/prompts, and how does that compare with competitors?”, I’d shortlist these:

• ahrefs.com — best overall for established brands. It reports AI Share of Voice, mentions, citations, competitors, and estimated impressions. Its big advantage is that you can benchmark visibility across a large pre-collected prompt/keyword universe rather than manually creating everything. Ahrefs
• visibility.so — best fit for exact keyword-level tracking. It explicitly shows share of voice, rank, and position for each tracked keyword, plus the actual AI answers and competitor visibility across ChatGPT, Claude, Gemini, and Perplexity. Visibility.so
• frase.io — good if you want monitoring + content optimization. It tracks your chosen prompts, competitor share of voice, actual answers, and changes over time across ChatGPT, Perplexity, Claude, Gemini, and Google AI. Frase
• rank.ai — good for frequent monitoring. You define the buyer prompts, and it runs them daily across seven AI surfaces, measuring mentions, citations, and competitor share of voice. Rank.ai
• spottlo.com — interesting lower-cost option. It currently advertises $39/month for one brand and 25 prompts, with weekly SOV tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Spottlo

My pick

Start with Visibility.so if you already have a defined list like:

“best [category]”
“[category] software”
“alternatives to [competitor]”
“[your brand] vs [competitor]”
“[brand/product] reviews”

It is particularly aligned with your wording because it gives you SOV at the individual keyword level, rather than just an overall AI visibility score. Visibility.so

If you're looking for something enterprise-grade with a much larger keyword universe, I'd choose Ahrefs Brand Radar instead. Ahrefs

One important distinction: AI share of voice is not the same as traditional keyword ranking. Ideally the tool should let you see the actual AI response, whether you're mentioned vs. cited, which competitors appeared, and which sources generated the answer. That makes the metric actionable rather than just another visibility score. Blankspace SkuLift

If you tell me your budget and number of keywords/brands you need to track, I can narrow this to the best 2–3 options and compare pricing, AI engines, keyword limits, and API/reporting capabilities.

If you want AI assistant share of voice for specific keywords/brand terms, I’d start with Peec AI.

My pick: Peec AI

peec.ai

It’s particularly well suited to your use case because you can build a tracked prompt/keyword set, monitor your brand against competitors, and see:

• Share of voice — your percentage of brand mentions versus competitors.
• Visibility — the percentage of AI responses that mention you.
• Position/ranking — where your brand appears in the answer.
• Sentiment — how the assistant describes your brand.
• Prompt-level performance — which specific searches/questions drive your visibility.
• Engine-level performance across AI platforms such as ChatGPT, Gemini and Perplexity. Peec AI

So, for example, you could create a set like:

"best CRM for startups"
"HubSpot alternatives"
"best enterprise CRM"
"HubSpot pricing"
"HubSpot competitors"

…and measure HubSpot's AI share of voice against Salesforce, Pipedrive, Zoho, etc. over time.

Two alternatives worth considering

OtterlyAI — probably my choice if you want a more straightforward monitoring/analytics product. It explicitly reports share of voice by prompt, AI engine, and market, plus competitor comparisons, citations and sentiment. It currently tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly

otterly.ai

Semrush AI Visibility Toolkit — best if you're already heavily invested in Semrush and want AI visibility integrated with your existing SEO data. Semrush now explicitly supports measuring AI share of voice and defines it as your AI mentions divided by total category mentions. Semrush

semrush.com

Quick recommendation

One important distinction: "keyword" in AI search isn't quite the same as an SEO keyword. The strongest tools let you track a prompt set representing the questions buyers actually ask, then calculate SOV from repeated AI responses. That's generally more meaningful than simply checking whether a brand appears for a keyword once. Influencers Time Prompt Architect

If you tell me your industry + roughly how many keywords/brand terms you want to track, I can narrow this down to the best 2–3 tools and compare pricing, number of prompts, AI engines, competitor tracking, API access, and historical data.

If your goal is specifically “what percentage of AI-generated answers mention my brand for a defined set of keywords/prompts, versus competitors?”, I’d shortlist these:

• otterly.ai — best straightforward choice. It lets you define the prompts your buyers might use and tracks brand mentions, share of voice, average rank, sentiment, and citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. You can break SOV down by prompt and engine. Otterly Otterly
• ahrefs.com — best if you already use Ahrefs. It has AI Share of Voice, competitor benchmarking, custom prompts, and a large database of search-derived prompts. It also covers ChatGPT, Gemini, Perplexity, Copilot and Google's AI experiences. Ahrefs
• Profound — best for enterprise/deep analysis. It is positioned more toward large-scale AI visibility measurement and prompt analytics; current comparisons put it at the high end for engine coverage and analytical depth. DataDab Aelo
• Peec AI — worth considering for marketing teams/agencies. It focuses heavily on AI-search analytics, prompt research and competitive brand monitoring. DataDab

My pick

Start with OtterlyAI if you have a finite list of keywords/brand terms such as:

“best CRM for startups”
“HubSpot alternatives”
“CRM for SaaS companies”
“Acme CRM”

You can turn those into a recurring prompt set and measure something like:

AI Share of Voice = your brand mentions / total competitor + brand mentions

That is more useful than simply asking whether ChatGPT mentions you, because you can see which queries you win, which competitors displace you, and how that changes over time. Otterly explicitly distinguishes coverage (do you appear?) from share of voice (how much of the competitive conversation do you own?). Otterly

If you tell me your approximate number of keywords/prompts and whether you're SMB, agency, or enterprise, I can narrow this to the best 1–2 tools and compare price, engines, keyword/prompt limits, SOV methodology, and API access.

If your goal is specifically “What percentage of AI answers for my target keywords mention my brand vs. competitors?”, I’d start with OtterlyAI.

otterly.ai

Why I’d pick it

• Keyword/prompt-level tracking: define the questions your prospects ask and monitor them over time.
• Actual AI Share of Voice: it calculates your share of answers mentioning your brand versus tracked competitors, broken down by prompt and AI engine. Otterly
• Brand-term monitoring: useful for both category queries (“best CRM for startups”) and branded queries (“[Brand] alternatives”).
• Broad engine coverage: ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly
• Competitive visibility: you can see which competitors are winning the same prompts and where you're absent.
• Citations + sentiment: it goes beyond “mentioned/not mentioned” and shows which pages AI cites and how the brand is described. Otterly

Other good options

One distinction I'd pay attention to: some products report brand coverage (“did you appear at all?”), while true share of voice compares your mentions against the other brands appearing in the same answer set. Otterly explicitly distinguishes those metrics. Otterly

If you tell me your budget (e.g. <$100/mo, $100–500/mo, enterprise) and whether you care more about ChatGPT specifically or all AI engines, I can narrow this to the best 2–3 options.

If you mean AI/LLM share of voice—how often your brand appears for a defined set of prompts/keywords compared with competitors—I’d shortlist these:

My pick

If your requirement is specifically “give me an AI share-of-voice number for these 100/1,000 keywords and brand terms,” I'd start with DemandSphere or Peec.

There's an important distinction, though: a good platform shouldn't simply search for your brand name. It should let you define a prompt universe such as:

• best CRM for startups
• Salesforce alternatives
• CRM for real estate
• HubSpot vs Salesforce
• best [category] software
• branded queries such as HubSpot pricing, HubSpot competitors

…and then repeatedly query the AI engines, recording mention rate, position/rank, citation rate, and competitor mentions. That's the more defensible definition of AI SOV. www.influencers-time.com

If you tell me your industry + roughly how many keywords you want to track + whether you care about ChatGPT only or ChatGPT/Gemini/Perplexity/Claude, I can narrow this to the best 2–3 tools and compare their current pricing and exact keyword/SOV capabilities.

If you want to measure AI assistant share of voice (SOV) for specific keywords, prompts, and brand terms, you’re looking for an AI visibility / Generative Engine Optimization (GEO) tracking platform rather than a traditional SEO rank tracker. These tools repeatedly query AI assistants, track mentions/citations, and compare your brand against competitors. Spawned farandwide.io

Here are the strongest options:

My shortlist by use case

• Enterprise / CMO reporting: Profound or Scrunch
• SEO team adding AI visibility: Visibility.so or SERPrecon
• B2B SaaS competitive monitoring: Scrunch, Visibility.so, AnswerMonk
• Quick proof-of-concept: AI Share of Voice Tracker or AnswerMonk

Metrics I would require from any tool

A useful AI SOV platform should give you:

• Prompt-level visibility: “When someone asks best CRM for startups, how often are we mentioned?”
• Brand mention rate: % of AI answers containing your brand
• Recommendation rate: % of answers where the AI recommends you
• Competitive SOV: your share vs named competitors
• Citation share: which domains/content sources AI assistants rely on
• Engine breakdown: ChatGPT vs Claude vs Gemini vs Perplexity
• Historical trends: whether visibility is improving or declining Slate

A practical setup is to create a tracked prompt set around:

1. Category terms — “best [category]”
2. High-intent comparisons — “[brand] vs [competitor]”
3. Problem queries — “how to solve [customer pain point]”
4. Brand queries — “[brand] reviews,” “[brand] alternatives”

For most companies, I’d start with Scrunch or Visibility.so because they map closest to the workflow of “give me my AI share of voice for these 100 keywords and competitors,” then move to enterprise platforms if you need governance and reporting. Scrunch Visibility.so

If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, and how does that compare with competitors?”, I’d recommend tryprofound.com.

My top picks

• tryprofound.com — best overall

• Tracks Share of Voice, visibility, sentiment, positioning, and citations.
• You can create/customize prompts around specific topics, products, and brand terms.
• Tracks across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, and others. Profound Profound Knowledge Base
• Particularly strong if you want to build an AI-search reporting system for marketing/SEO teams.
• Its new Profound Index also benchmarks brands against their category using real user conversations. Profound
• peec.ai — best if you want straightforward keyword/brand monitoring

• Explicitly reports visibility %, Share of Voice, position, and sentiment.
• Lets you compare your brand against competitors on individual tracked prompts and across AI engines. Peec AI Peec AI
• I'd consider this if you want a cleaner, more focused monitoring product rather than a broader AEO platform.

What I'd choose

One important distinction: “visibility” and “share of voice” aren't the same metric. For example, Profound defines visibility as whether your brand appears in a response, while SOV measures your brand mentions relative to competitors' mentions. Profound Knowledge Base Profound Knowledge Base

If you tell me your use case (e.g. agency reporting, SaaS marketing, ecommerce, enterprise brand) and roughly how many keywords/prompts you want to track, I can narrow this down to the best 2–3 tools and compare their pricing/features.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Gemini/Claude/Perplexity about X, how often does my brand appear vs competitors?” — you’re looking for an AI visibility / GEO (Generative Engine Optimization) monitoring tool, not a traditional SEO rank tracker. spawned.com

Here are some strong options:

My shortlist by use case

For a marketing team managing a brand:

• Profound or Scrunch AI — strongest enterprise orientation.

For SEO/GEO teams managing dozens of keywords:

• Visibility.so or RankRush — better if you care about keyword/prompt-level reporting. visibility.sorankrush.ai

For competitive intelligence:

• Siftly — useful because it emphasizes repeated sampling rather than one-off AI queries, which helps reduce noisy results. siftly.ai

Features I would require before buying

Look for:

• Prompt/keyword tracking (not just “brand mentions”)
• Competitor comparison
• Per-model breakdown (ChatGPT vs Gemini vs Claude vs Perplexity)
• Historical trend lines
• Citation/source tracking (“why did AI mention them?”)
• Export/API access for dashboards

A simple metric to ask vendors about:

AI SOV = number of relevant AI answers mentioning your brand ÷ total brand mentions across you + competitors for the same prompts

Different vendors define it slightly differently, so confirm their methodology before comparing scores. www.answermonk.aiwww.get-ryze.ai

If you tell me your context (B2B SaaS, ecommerce, agency, enterprise brand, etc.) and approximate budget, I can narrow this to 2–3 best fits.

If your goal is specifically “What share of AI answers do I own for these keywords/brand terms, versus competitors?”, I’d shortlist these:

1. OtterlyAI — best fit for straightforward keyword/prompt tracking

This is probably where I’d start. You can define the exact prompts/queries you care about, monitor them across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot, and others, and see:

• Brand Coverage — % of tracked AI responses mentioning you
• Share of Voice — your mentions vs. competitors
• Brand mentions and position
• Domain citations
• Sentiment
• Performance by individual prompt and AI engine
• Historical trends

Otterly explicitly recommends separating branded/non-branded prompt sets and tracking brand variations/abbreviations. help.otterly.ai

See OtterlyAI's AI Search Analytics

Best if: you have a list like “best CRM for startups”, “HubSpot alternatives”, “HubSpot”, “HubSpot pricing”, etc., and want to know how often your brand shows up.

2. Profound — best for sophisticated/enterprise measurement

Profound is the one I'd look at if you're building a serious AI Search / AEO measurement program.

It has explicit Share of Voice, Visibility Score, competitor rankings, sentiment, citation share, positioning, and breakdowns by topic, prompt, region, and AI platform. It queries the front-end experiences of ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews/AI Mode, Copilot, Grok, DeepSeek, etc. www.tryprofound.comhelp.tryprofound.com

It also has a newer Profound Index, which benchmarks brands across industries using a large corpus of real-user conversations. www.tryprofound.com

Best if: you're an enterprise brand/agency and want something closer to an AI visibility intelligence platform than a keyword rank tracker.

3. Peec AI — worth evaluating as a third option

Peec is another major player in the AI visibility/AEO category, particularly around tracking how brands appear in AI-generated answers and benchmarking competitors. Recent comparisons generally put Peec, Otterly, and Profound in the same leading group. www.conbersa.ai

My recommendation

One important distinction: AI “share of voice” isn't exactly the same as Google keyword share of voice. These tools generally run a set of prompts repeatedly and calculate how frequently your brand is mentioned relative to competing brands. Profound, for example, defines SoV as your brand mentions divided by total brand mentions in the tracked responses. www.tryprofound.comhelp.tryprofound.com

If you tell me your use case (e.g. SaaS brand, agency, ecommerce, local business) and roughly how many keywords/prompts you want to track, I can narrow this down to the best 1–2 tools and compare pricing, number of prompts, AI engines, API access, and reporting.

If your main requirement is “give me share of voice for specific keywords/prompts and brand terms across AI assistants”, I’d shortlist these:

1. Profound — best overall for serious AI-search measurement.

It lets you define/upload custom prompts around your brand, products, and topics, then measures Share of Voice, visibility, sentiment, positioning, and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, and others. Its SOV is explicitly calculated relative to competing brands. help.tryprofound.com
Profound

2. OtterlyAI — best if you want straightforward keyword/prompt monitoring.

You define the exact prompts you care about, and it monitors them daily across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot. Its Brand Coverage and Share of Voice metrics are particularly aligned with your use case, and you can compare against competitors. help.otterly.ai
OtterlyAI

3. Ahrefs Brand Radar — best if you already use Ahrefs.

It takes a slightly different approach: it analyzes AI visibility across 405M+ search-backed prompts modeled on real keywords, lets you benchmark AI SOV against competitors, and identifies cited sources. That's attractive if you want to connect traditional SEO keyword data with AI visibility. help.ahrefs.com
Ahrefs Brand Radar

My pick

Profound if you're building a serious AI/LLM share-of-voice dashboard for a brand.

OtterlyAI if you specifically want to say: “Track these 200 exact prompts/keywords every day and tell me whether my brand appears, where it appears, and how my SOV compares with competitors.”

One important distinction: for AI assistants, “keyword” isn't quite the same as traditional Google keyword ranking. You generally want to track a portfolio of actual prompts, e.g.:

• best [category] software
• best alternatives to [competitor]
• [brand] vs [competitor]
• what are the best [category] tools?
• is [brand] worth it?
• [brand] pricing
• [brand] reviews
• [brand] alternatives

Profound explicitly recommends going beyond keywords and using conversational prompts because that better reflects how people search in AI answer engines. www.tryprofound.com

If you tell me your industry + roughly how many keywords/prompts you want to track (e.g. 100, 1,000, 10,000), I can narrow this down to the best 2–3 tools and compare their pricing, AI engines, API, and reporting.

If your goal is specifically AI-assistant share of voice for a defined set of keywords/brand terms, I’d shortlist these:

1. Peec AI — my pick for keyword-level tracking
   • Tracks prompts you define and categorizes them as branded, unbranded, or commercial.
   • Gives Share of Voice, visibility, position, and sentiment.
   • Lets you compare your brand against competitors across AI models.
   • Particularly useful if you want to answer: “For these 50–500 prompts, how often does ChatGPT/Perplexity/etc. mention us versus competitors?” peec.aihelp.tryprofound.com

2. Profound — best for enterprise/AEO teams
   • Has explicit Share of Voice and visibility metrics at the prompt/topic level.
   • Tracks ChatGPT, Gemini, Perplexity, Claude, Google AI surfaces and others.
   • Stronger if you also want citation share, competitor analysis, prompt-volume data, and content-gap analysis. help.tryprofound.com

3. Visibility.so — simplest keyword-oriented option
   • Its dashboard explicitly shows keyword → rank → Share of Voice → position → AI engines.
   • Good fit if your mental model is closer to a traditional SEO rank tracker, but for AI answers. visibility.so

What I'd choose

Peec AI if you're primarily a marketer/SEO looking to build a tracked keyword set and monitor competitive SOV.

Profound if you're building a serious enterprise AI Search/AEO measurement program and want demand data + citations + content recommendations alongside SOV.

Visibility.so if you want the most straightforward “keyword rank tracker for AI assistants” experience.

One important distinction: AI visibility ≠ AI share of voice. Visibility asks “Did my brand appear?”; SOV asks “Of all the brand mentions in these AI answers, what percentage belonged to me?” Peec and Profound explicitly distinguish the two. peec.aihelp.tryprofound.com

If you tell me roughly how many keywords you want to track (e.g. 50, 500, 5,000) and which assistants matter (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews), I can narrow this to the best 1–2 options and compare their current pricing/features.

If your goal is specifically AI-assistant share of voice for a defined set of keywords/brand terms, my first pick would be OtterlyAI.

• OtterlyAI — lets you define search prompts based on keywords, brand names, or URLs, then tracks brand coverage/share of voice, mentions, competitor visibility, sentiment, and citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot. help.otterly.aiwww.semrush.comwww.demandsphere.com
• It is particularly good if you want to say, for example, “For these 50 category prompts, what percentage of AI answers mention Brand X vs. Brand Y?” It also lets you drill down to individual prompts and engines. otterly.ai
• Pricing currently starts around $29/month, according to its site. otterly.ai

Other strong options

My recommendation:

• Best overall: OtterlyAI
• Best if keyword-level SOV is the main requirement: Visibility.so
• Best if you already live in an SEO platform: Semrush
• Best enterprise option: DemandSphere

One important distinction: these platforms generally measure AI-answer visibility/SOV from a set of prompts, rather than traditional Google-style keyword rankings. That's actually the more useful metric for AI assistants because the same prompt can produce different answers across runs and models. www.ai-visibility-software.com

If you tell me how many keywords/brand terms you need to track and which assistants matter (ChatGPT, Gemini, Claude, Perplexity, etc.), I can narrow this to the best 2–3 and compare their current pricing and limits.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT, Claude, Gemini, Perplexity, etc. about my category or brand terms, how often do I appear vs. competitors?” — these are the tools I’d shortlist:

My recommendation by use case:

• Enterprise brand / CMO reporting: Profound or Semrush
• SEO + content team trying to improve AI rankings: Scrunch AI or Visibility.so
• Need exact keyword/prompt tracking: Visibility.so or Scrunch AI
• Want control over data and technical flexibility: Elmo
• Need a lighter-weight starting point: Visibility.so is worth evaluating because it focuses specifically on AI answer visibility and keyword-level tracking. visibility.so

When evaluating tools, make sure they measure more than just “mentions.” The useful metrics are usually:

• Brand mention rate (how often you appear)
• AI SOV vs competitors
• Recommendation rate (whether the assistant recommends you, not just names you)
• Position in the answer (first recommendation vs buried in a list)
• Citation/source share (which sites AI systems rely on when mentioning brands) www.farandwide.io

If you tell me your context (B2B SaaS, ecommerce, agency, enterprise brand, local business, etc.) and which assistants matter most (ChatGPT only vs ChatGPT + Gemini + Perplexity + Claude), I can narrow this to 2–3 options.

If you want to measure AI assistant share of voice (SOV) for specific keywords, brand terms, and competitor terms, you’re looking for an AI visibility / generative engine optimization (GEO) monitoring tool. These are the strongest options I’d shortlist:

My recommendation by use case

• Enterprise marketing / brand team: start with Profound or Rank.ai. You’ll likely need historical trends, many prompts, multiple brands, and reporting.
• SEO team expanding into AI search: Ahrefs or Visibility.so are natural fits.
• B2B SaaS / demand generation: Rank.ai, Siftly, or similar prompt-monitoring tools are useful because they map to buyer questions like “best X software” or “X alternatives.”
• Quick validation before buying: run a free visibility check with Ahrefs or similar tools, then move to a paid tracker.

Metrics I’d make sure the tool supports

A good AI SOV platform should measure:

1. Prompt-level visibility
   • “Does ChatGPT mention us for ‘best CRM for startups’?”

2. Share of voice
   • % of AI answers mentioning your brand vs competitors

3. Position/ranking
   • First recommendation vs buried mention

4. Citation share
   • Which domains and pages AI assistants rely on

5. Sentiment
   • Whether mentions are positive, neutral, or negative

6. Trend over time
   • Whether competitors are gaining AI visibility

If you tell me your category (e.g., SaaS, ecommerce, agency, consumer brand) and whether you care mostly about ChatGPT, AI search broadly, or all assistants, I can narrow this to the best 2–3 options.

Yes. My first recommendation is Otterly.AI if your goal is specifically to measure AI assistant share of voice for a defined set of keywords/brand terms.

It lets you:

• Define search prompts/keywords based on the questions your customers ask.
• Track your brand and competitors across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Copilot. otterly.aiotterly.ai
• Measure brand coverage / Share of AI Voice—how frequently you're mentioned relative to competitors.
• Break results down by branded vs. non-branded prompts, which is important if you're trying to measure actual category visibility rather than simply whether the model knows your brand. otterly.aiotterly.ai
• Track citations as well as mentions, so you can distinguish “ChatGPT named us” from “ChatGPT actually cited our site.”
• Monitor changes over time rather than relying on one-off LLM queries.

Other tools I'd consider

One important distinction: don't buy a tool just because it says “AI visibility.” For your use case, I'd specifically require (1) user-defined prompts/keyword groups, (2) competitor-level SOV, (3) unbranded vs. branded segmentation, (4) per-engine results, and (5) historical tracking. Otherwise you're mostly getting a generic “visibility score.”

If you tell me your approximate number of keywords (e.g. 50, 500, 5,000) and whether this is for one brand or an agency managing multiple brands, I can narrow this to the best 2–3 options and compare pricing/features.

Yes. If your core requirement is “give me a set of keywords/brand terms and tell me how often my brand appears in AI answers vs. competitors”, I’d shortlist these:

1. Visibility.so — best simple fit
   • Lets you define your own keywords.
   • Tracks share of voice, position, and competitor visibility per keyword.
   • Covers ChatGPT, Claude, Gemini, and Perplexity.
   • Also shows which sources AI engines cite. visibility.so
   • This is probably the closest match to exactly what you described.

2. Peec AI — best for marketing/SEO teams
   • Built specifically around AI visibility monitoring.
   • Tracks brand mentions, competitors, prompts, citations, and visibility over time.
   • Good if you want to go beyond a single SOV number and understand why you're winning/losing. baarely.com

3. Profound — best enterprise option
   • More comprehensive AI-search intelligence.
   • Particularly strong if you need lots of prompts, engines, competitors, and reporting.
   • Generally more appropriate for larger brands/enterprise programs than a lightweight tracker. baarely.com

4. Otterly.AI — good lower-cost monitoring
   • Tracks AI mentions/visibility and competitors across major AI search platforms.
   • Worth considering if you primarily need monitoring rather than a full GEO optimization platform. baarely.com

5. Ahrefs Brand Radar — interesting if you're already an Ahrefs user
   • Particularly interesting because it builds AI visibility questions from Ahrefs' real search-keyword data, rather than relying entirely on manually invented prompts.
   • Tracks visibility, competitors, citations and multiple AI engines. www.techradar.com

My pick

For your specific wording—“share of voice for specific keywords and brand terms”—I'd start with Visibility.so. Its interface explicitly exposes SOV at the keyword level, which makes it easy to answer questions like:

“For best project management software, what percentage of AI answers mention us, and how does that compare with Asana/Monday/ClickUp?”

Then I'd trial Peec AI alongside it if you need deeper prompt-level analysis.

One important caveat: AI SOV isn't equivalent to Google search SOV. The exact prompt set and sampling methodology can materially change the number, so I'd pay more attention to trends over time and competitor comparisons than an isolated “37% SOV” figure. www.reddit.com

If you tell me your company/category and roughly how many keywords you want to track (e.g. 50, 500, 5,000), I can narrow this to the best 2–3 options and compare pricing, engines, keyword limits, SOV methodology, and API/reporting capabilities.

Yes. If your goal is specifically “for these exact keywords/queries, how often does an AI assistant mention my brand vs. competitors?”, I’d shortlist these:

1. Profound — best overall for enterprise
   • Tracks brand visibility/share of voice across major AI platforms.
   • Good for monitoring specific prompt/query sets, competitors, citations, and trends.
   • Strong choice if you need serious reporting and ongoing measurement.

2. Semrush AI Visibility Toolkit — best if you already use Semrush
   • Its Brand Performance reporting includes AI Share of Voice, competitor comparison, and visibility across platforms including ChatGPT, Google AI Mode, Perplexity and Gemini. www.reddit.com
   • Particularly attractive if you want to connect AI visibility to conventional SEO/keyword data.

3. DeepSmith — best straightforward monitoring
   • Tracks mention rate, citation rate and share of voice across ChatGPT, Gemini, Perplexity, Claude and Google AI Mode.
   • Importantly, it lets you see the actual answers behind the metrics and which sources AI trusts. deepsmith.ai

4. GetMint — good for keyword/intent segmentation
   • Tracks mentions, citations, sentiment and SOV across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
   • Lets you filter by competitor, market, language and intent. www.getmint.ai

5. SkuLift AI Share of Voice — worth looking at for pure SOV measurement
   • Specifically defines SOV as the percentage of AI answers in a defined query set where your brand is present/cited.
   • Measures across ChatGPT, Claude, Perplexity and Gemini. www.skulift.com

My pick

If you're building a keyword-level brand monitoring program, I'd start with Profound or Semrush. If you want a more focused, potentially simpler AI-visibility dashboard, DeepSmith looks compelling.

One important distinction: don't buy a tool just because it says "AI visibility." You want one that lets you define the actual query set (e.g. “best project management software for agencies,” “Brand X alternatives,” “Brand X pricing”), repeatedly run those queries across models, and calculate brand mentions / recommendations / citations vs. competitors. That's much more useful than a generic AI visibility score. www.farandwide.io

If you tell me your budget (e.g. <$100/mo, $500/mo, enterprise) and whether you care about ChatGPT only or ChatGPT + Gemini + Claude + Perplexity, I can narrow this to the best 2–3 options.

If you mean AI Share of Voice (SoV) — measuring how often your brand appears, is recommended, or is cited in answers from ChatGPT, Gemini, Claude, Perplexity, etc. for specific prompts/keywords — these are the tools I’d shortlist: www.shadow.inc

My recommendation by use case:

• Enterprise / brand marketing: Profound
• SEO + AI search together: Semrush or Ahrefs
• Agency reporting across many clients: Profound, Semrush, or Similarweb
• Early-stage GEO/AEO experimentation: Peec AI or similar specialized trackers
• Need a custom keyword/prompt dashboard: Look for tools that let you define a prompt set and track:
  • brand mention rate
  • competitor mention rate
  • citation frequency
  • recommendation position
  • sentiment
  • model-by-model differences (ChatGPT vs Gemini vs Claude vs Perplexity)

A key distinction: many tools measure AI visibility (“does the brand appear?”), while true share of voice compares your brand’s mentions against competitors across the same prompt set. www.surva.ai

If you tell me your context (enterprise brand, agency, SaaS, ecommerce, etc.) and which assistants matter (ChatGPT only vs all LLMs), I can narrow this to the best 2–3 options.

If your goal is specifically “for these keywords, how often does my brand appear in AI assistant answers vs. competitors?”, I’d shortlist these:

1. Semrush AI Visibility Toolkit — best overall
   • Tracks AI Share of Voice and competitor visibility.
   • Supports ChatGPT, Google AI Mode, Perplexity, and Gemini.
   • Its Brand Performance report calculates SOV using both mention frequency and position. www.semrush.com
   • Particularly good if you already use Semrush for SEO.

2. GetMint — best for keyword/prompt-level monitoring
   • Tracks mentions, citations, sentiment and SOV.
   • Covers ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
   • Lets you filter by competitor, market, language and intent. www.getmint.ai

3. BrandVisibility.ai — good straightforward tracker
   • Explicitly reports rank, share of voice and citation quality.
   • Covers ChatGPT, Gemini, Perplexity, Claude, Copilot and more. brandvisibility.ai

4. SkuLift AI Share of Voice — interesting if measurement rigor matters
   • Defines SOV as the proportion of AI answers that mention/cite your brand across a defined query set, engines and time window.
   • Tracks ChatGPT, Claude, Perplexity and Gemini. www.skulift.com

My pick

I'd start with Semrush if you're an established marketing/SEO team. It is the most mature option I've found for turning AI visibility into an actual competitive share-of-voice metric rather than simply giving you a list of mentions.

If you specifically need to enter something like:

best CRM for startups
HubSpot alternatives
CRM software for small business
HubSpot
HubSpot pricing

…and then see Brand A 42% / Brand B 27% / Brand C 18%, I'd look particularly closely at Semrush, GetMint, and SkuLift.

One important caveat: AI SOV isn't equivalent to Google keyword SOV. AI responses are nondeterministic, so good platforms need to run repeated samples rather than treating one ChatGPT response as definitive. Recent research shows substantial variability in citation/visibility results across repeated AI searches. arxiv.org

If you tell me your approximate budget and whether you need ChatGPT/Gemini/Claude/Perplexity separately, I can narrow this to the best 2–3 tools and compare pricing, keyword limits, engines, and reporting.

If your goal is specifically “for these keywords/prompts, how often does an AI assistant mention my brand vs. competitors?”, I’d start with OtterlyAI.

My recommendation: OtterlyAI

It is unusually well aligned with your requirement:

• Track specific prompts/keywords you define.
• Measures brand mentions and brand coverage across tracked AI answers.
• Calculates Share of Voice vs. competitors.
• Lets you segment reporting by product, market, or branded vs. unbranded queries.
• Tracks ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot. help.otterly.aihelp.otterly.ai
• Also tracks citations, so you can distinguish “AI mentioned my brand” from “AI actually used my site as a source.” help.otterly.ai

Their definition of SoV is essentially your brand's share of all brand mentions across the monitored prompts, which is probably the metric you're after. help.otterly.ai

Two alternatives worth evaluating

Profound — better suited if you're an enterprise marketing/SEO team and want deeper competitive and reporting capabilities. It explicitly supports Share of Voice, visibility, citations, sentiment and positioning, with filtering by topics and other dimensions. help.tryprofound.com
Profound

Semrush AI Visibility Toolkit — worth considering if you're already a Semrush customer and want AI visibility integrated with your existing SEO stack. Its AI Share of Voice is part of its Brand Performance reporting.
Semrush

One important caveat: AI SoV isn't as deterministic as Google keyword rankings. The same prompt can produce different answers across runs, models, locations, and dates, so I'd use these tools primarily for trends and competitive direction, rather than treating a 17% vs. 19% SoV difference as exact. Recent research specifically finds substantial variability in generative-search visibility measurements. arxiv.org

If I were choosing today:
OtterlyAI → easiest fit for prompt-level brand/competitor SoV
Profound → strongest choice for enterprise-grade AI-search intelligence
Semrush → best if you already live in the Semrush ecosystem

If your goal is specifically “for these keywords, how often does my brand get mentioned/recommended by ChatGPT, Gemini, Perplexity, etc. versus competitors?”, I’d shortlist these:

1. Semrush AI Visibility Toolkit — best overall
   • Tracks AI Share of Voice across tracked prompts.
   • Compares your brand with competitors.
   • Measures both frequency of mentions and prominence/position in AI answers.
   • Particularly good if you already use Semrush for traditional keyword tracking. www.semrush.com

2. Ahrefs AI Visibility Checker / Brand Radar — best for SEO teams
   • Checks visibility across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
   • Useful for connecting AI visibility with your existing keyword/SEO data. ahrefs.com

3. SkuLift AI Share of Voice — best if SOV is the core requirement
   • Explicitly built around AI Share of Voice.
   • Measures presence/citations across ChatGPT, Claude, Perplexity and Gemini for a defined query set and time period. www.skulift.com

My pick

I'd start with Semrush if you want a mature marketing/SEO platform. Its AI SoV metric is particularly close to what you're describing: you define the relevant prompts/queries, then see your brand's share versus competitors and how that changes over time. www.semrush.com

One important distinction: make sure the tool lets you specify your actual prompt/keyword set, rather than giving you a generic “AI visibility score.” For example, you might want to track:

“best project management software”
“Asana alternatives”
“best software for remote teams”
“Asana vs Monday”
“project management software for agencies”

…and then calculate brand mention %, recommendation %, citation %, average position, and competitor SOV for each term.

If you tell me your industry + 5–10 keywords/brand terms, I can also recommend the best tool specifically for that use case and compare Semrush vs Ahrefs vs SkuLift vs other dedicated AI-visibility platforms.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Gemini/Claude/Perplexity about a category or keyword, how often does my brand appear vs competitors?” — these are the tools I’d shortlist:

My picks by use case:

• Enterprise / CMO reporting: Profound
• SEO team adding GEO (generative engine optimization): Peec AI or Ahrefs
• Agency managing multiple brands: Otterly.AI
• Need a simple “who wins AI answers for these keywords?” dashboard: AskLab or DeepSmith

When evaluating these tools, I’d look for:

1. Prompt universe control — can you define your own keyword/category questions?
2. Competitor SOV — not just “are we mentioned?” but “what % of answers mention us vs competitors?”
3. Citation tracking — which websites AI assistants rely on when mentioning brands.
4. Engine coverage — ChatGPT, Gemini, Claude, Perplexity, and AI Overviews behave differently, so multi-engine tracking matters. omegatrove.comwww.shadow.inc
5. Historical trends — SOV is much more useful as a trend line than as a single snapshot.

For a marketing team starting today, I’d usually test 2–3 tools against the same 50–100 high-value prompts before committing, because AI visibility metrics are still an emerging category and vendors define “visibility” differently. omegatrove.comwww.shadow.inc

If your goal is to measure AI assistant share of voice (SOV) for a set of keywords and branded terms across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews, these are the strongest options:

If your primary KPI is "Share of Voice"

I'd narrow it down to these:

1. Profound — Probably the market leader for enterprise AI visibility. It measures:
   • Share of voice by prompt set
   • Competitor comparisons
   • Citation sources
   • Sentiment and positioning
   • Trends over time

2. Mentionable — Has one of the clearest SOV dashboards. It reports:
   • % of AI recommendations your brand receives
   • Breakdown by ChatGPT, Gemini, Copilot, Perplexity, etc.
   • Visibility trends over time
   • Prompt-level analysis mentionable.ai

3. Peec AI — Strong if you want to monitor hundreds or thousands of prompts and understand why competitors are appearing.

For keyword-specific tracking

The best platforms let you upload or define a custom prompt library, for example:

• "best CRM for startups"
• "best project management software"
• "Acme CRM"
• "Acme CRM pricing"
• "Acme alternatives"

They repeatedly query multiple AI assistants, recording metrics such as:

• Whether your brand appeared
• Ranking or order of mention
• Share of voice
• Which competitors appeared
• Sources and citations used
• Changes over time

This is generally more useful than manually checking a handful of prompts because AI responses vary from run to run, so the platforms sample repeatedly to estimate visibility. www.skulift.com

If you're looking for an API-first solution to integrate AI share-of-voice measurements into your own analytics or dashboard, I can recommend a different set of tools focused on automation rather than UI.

If your goal is to measure AI assistant share of voice (SoV)—how often your brand is recommended or mentioned by ChatGPT, Claude, Gemini, Perplexity, etc. for a defined set of keywords—there are several purpose-built platforms. The best choice depends on whether you're an enterprise, agency, or startup.

If your specific requirement is keyword-based share of voice

You want a platform that lets you:

• Upload a list of keywords (e.g. "CRM software", "customer support AI", "project management")
• Add your brand plus competitors
• Run those prompts across multiple AI assistants
• Measure:
  • % of answers mentioning your brand
  • Rank/position within answers
  • Share of recommendations
  • Citation frequency
  • Trend over time

The strongest options for this workflow are:

1. Profound – widely adopted by larger brands for AI visibility monitoring across many models.
2. MeasureLLM – good balance of keyword tracking, dashboards, and competitor analysis. www.measurellm.com
3. LLM Visibility – particularly strong at prompt-level SoV and visibility metrics. llmvisibility.tech
4. BrandVector – emphasizes recommendation share and identifies why competitors are chosen. www.brandvector.io

For agencies

If you're tracking multiple clients, look for:

• Multiple projects/workspaces
• Scheduled prompt execution
• White-label reporting
• API access
• CSV exports
• Historical trend analysis

Profound and MeasureLLM are generally better suited for agency and enterprise workflows, while AISoV and AnswerMonk are simpler and more affordable starting points. answermonk.aisov.braign.io

If you're evaluating tools for a specific use case (for example, tracking 1,000+ keywords, brand terms only, or B2B SaaS), I can narrow the recommendations further.

If you're trying to measure AI assistant share of voice (sometimes called AI visibility, LLM visibility, or AI search presence) for specific keywords and branded terms, there are several tools built for this emerging category.

Here's a comparison of some of the strongest options:

1. Profound

Best suited for larger brands and agencies.

It measures:

• AI share of voice by keyword
• Frequency your brand is mentioned
• Competitor comparison
• Citation sources used by AI assistants
• Changes over time
• Recommendations for improving AI visibility

This is one of the most comprehensive platforms if AI visibility is a strategic KPI.

2. Scrunch AI

Strong choice for marketing and SEO teams.

Features include:

• Prompt tracking across multiple AI assistants
• Brand mention monitoring
• Competitor benchmarking
• AI answer auditing
• Opportunity analysis for missing coverage

It emphasizes actionable insights rather than just rankings.

3. Peec AI

Designed specifically around AI search performance.

It tracks:

• Share of voice
• Brand visibility
• Keyword prompts
• Competitor performance
• AI answer history

Many teams compare it to "Google Search Console for AI search."

4. Otterly.AI

A simpler, lower-cost option.

Useful if you want to:

• Monitor a list of prompts
• See whether your brand appears
• Track changes weekly
• Compare competitors

It's a good fit for startups or smaller marketing teams.

5. Goodie AI

Focused on how AI assistants talk about brands.

Useful for:

• Reputation monitoring
• Prompt testing
• Brand sentiment
• Tracking mentions across common AI assistants

What to look for

The most useful platforms typically provide:

• Share of voice by prompt or keyword
• Brand mention rate (how often you're mentioned)
• Competitor comparison
• Citation/source analysis (which sites AI systems rely on)
• Historical trends
• Geographic or language segmentation, if relevant to your audience
• API access if you want to integrate the data into dashboards

My recommendations by use case

• Enterprise marketing teams: Profound
• SEO agencies: Scrunch AI
• Mid-market SaaS: Peec AI
• Startups on a budget: Otterly.AI

If your goal is specifically to quantify AI share of voice—for example, "How often does our brand appear for the top 500 prompts related to project management compared with Asana, Monday.com, and ClickUp?"—I'd prioritize Profound, Scrunch AI, and Peec AI, as they currently offer the most mature capabilities for prompt-level competitive benchmarking rather than simple mention tracking.

If you mean AI Search / Generative Engine Optimization (GEO) share of voice — i.e., “when someone asks ChatGPT, Gemini, Claude, or Perplexity about my category, how often is my brand mentioned vs. competitors?” — these are the tools I’d shortlist:

My picks by use case:

• Enterprise brand / CMO reporting: Profound or MeasureLLM
• SEO/GEO team managing many keywords and competitors: Peec AI or Visi-AI
• Smaller team wanting a focused AI visibility dashboard: GEOflux or GetMint
• If you already use SEO platforms: consider adding AI visibility features from established SEO vendors rather than buying a separate point tool. www.semrush.com

When evaluating, I’d make sure the tool can do these five things:

1. Track your exact prompts/questions, not just keywords.
2. Compare brand vs. named competitors.
3. Show which AI assistants are recommending whom (ChatGPT, Gemini, Claude, Perplexity, etc.).
4. Track citations/sources behind answers.
5. Report trends over time (weekly/monthly), since AI answers can vary between runs. arxiv.org

If you tell me your industry (B2B SaaS, ecommerce, finance, healthcare, etc.) and whether you need enterprise reporting or a lightweight tracker, I can narrow this to 2–3 best fits.