ChatGPT answers, unedited

If you want to measure AI assistant share of voice (SOV) for specific keywords, prompts, and brand terms, you’re looking for an AI visibility / Generative Engine Optimization (GEO) tracking platform rather than a traditional SEO rank tracker. These tools repeatedly query AI assistants, track mentions/citations, and compare your brand against competitors. Spawned farandwide.io

Here are the strongest options:

My shortlist by use case

• Enterprise / CMO reporting: Profound or Scrunch
• SEO team adding AI visibility: Visibility.so or SERPrecon
• B2B SaaS competitive monitoring: Scrunch, Visibility.so, AnswerMonk
• Quick proof-of-concept: AI Share of Voice Tracker or AnswerMonk

Metrics I would require from any tool

A useful AI SOV platform should give you:

• Prompt-level visibility: “When someone asks best CRM for startups, how often are we mentioned?”
• Brand mention rate: % of AI answers containing your brand
• Recommendation rate: % of answers where the AI recommends you
• Competitive SOV: your share vs named competitors
• Citation share: which domains/content sources AI assistants rely on
• Engine breakdown: ChatGPT vs Claude vs Gemini vs Perplexity
• Historical trends: whether visibility is improving or declining Slate

A practical setup is to create a tracked prompt set around:

1. Category terms — “best [category]”
2. High-intent comparisons — “[brand] vs [competitor]”
3. Problem queries — “how to solve [customer pain point]”
4. Brand queries — “[brand] reviews,” “[brand] alternatives”

For most companies, I’d start with Scrunch or Visibility.so because they map closest to the workflow of “give me my AI share of voice for these 100 keywords and competitors,” then move to enterprise platforms if you need governance and reporting. Scrunch Visibility.so

If your goal is specifically “What percentage of AI answers mention my brand for these keywords/prompts, and how does that compare with competitors?”, I’d recommend tryprofound.com.

My top picks

• tryprofound.com — best overall

• Tracks Share of Voice, visibility, sentiment, positioning, and citations.
• You can create/customize prompts around specific topics, products, and brand terms.
• Tracks across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, and others. Profound Profound Knowledge Base
• Particularly strong if you want to build an AI-search reporting system for marketing/SEO teams.
• Its new Profound Index also benchmarks brands against their category using real user conversations. Profound
• peec.ai — best if you want straightforward keyword/brand monitoring

• Explicitly reports visibility %, Share of Voice, position, and sentiment.
• Lets you compare your brand against competitors on individual tracked prompts and across AI engines. Peec AI Peec AI
• I'd consider this if you want a cleaner, more focused monitoring product rather than a broader AEO platform.

What I'd choose

One important distinction: “visibility” and “share of voice” aren't the same metric. For example, Profound defines visibility as whether your brand appears in a response, while SOV measures your brand mentions relative to competitors' mentions. Profound Knowledge Base Profound Knowledge Base

If you tell me your use case (e.g. agency reporting, SaaS marketing, ecommerce, enterprise brand) and roughly how many keywords/prompts you want to track, I can narrow this down to the best 2–3 tools and compare their pricing/features.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Gemini/Claude/Perplexity about X, how often does my brand appear vs competitors?” — you’re looking for an AI visibility / GEO (Generative Engine Optimization) monitoring tool, not a traditional SEO rank tracker. spawned.com

Here are some strong options:

My shortlist by use case

For a marketing team managing a brand:

• Profound or Scrunch AI — strongest enterprise orientation.

For SEO/GEO teams managing dozens of keywords:

• Visibility.so or RankRush — better if you care about keyword/prompt-level reporting. visibility.sorankrush.ai

For competitive intelligence:

• Siftly — useful because it emphasizes repeated sampling rather than one-off AI queries, which helps reduce noisy results. siftly.ai

Features I would require before buying

Look for:

• Prompt/keyword tracking (not just “brand mentions”)
• Competitor comparison
• Per-model breakdown (ChatGPT vs Gemini vs Claude vs Perplexity)
• Historical trend lines
• Citation/source tracking (“why did AI mention them?”)
• Export/API access for dashboards

A simple metric to ask vendors about:

AI SOV = number of relevant AI answers mentioning your brand ÷ total brand mentions across you + competitors for the same prompts

Different vendors define it slightly differently, so confirm their methodology before comparing scores. www.answermonk.aiwww.get-ryze.ai

If you tell me your context (B2B SaaS, ecommerce, agency, enterprise brand, etc.) and approximate budget, I can narrow this to 2–3 best fits.

If your goal is specifically “What share of AI answers do I own for these keywords/brand terms, versus competitors?”, I’d shortlist these:

1. OtterlyAI — best fit for straightforward keyword/prompt tracking

This is probably where I’d start. You can define the exact prompts/queries you care about, monitor them across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot, and others, and see:

• Brand Coverage — % of tracked AI responses mentioning you
• Share of Voice — your mentions vs. competitors
• Brand mentions and position
• Domain citations
• Sentiment
• Performance by individual prompt and AI engine
• Historical trends

Otterly explicitly recommends separating branded/non-branded prompt sets and tracking brand variations/abbreviations. help.otterly.ai

See OtterlyAI's AI Search Analytics

Best if: you have a list like “best CRM for startups”, “HubSpot alternatives”, “HubSpot”, “HubSpot pricing”, etc., and want to know how often your brand shows up.

2. Profound — best for sophisticated/enterprise measurement

Profound is the one I'd look at if you're building a serious AI Search / AEO measurement program.

It has explicit Share of Voice, Visibility Score, competitor rankings, sentiment, citation share, positioning, and breakdowns by topic, prompt, region, and AI platform. It queries the front-end experiences of ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews/AI Mode, Copilot, Grok, DeepSeek, etc. www.tryprofound.comhelp.tryprofound.com

It also has a newer Profound Index, which benchmarks brands across industries using a large corpus of real-user conversations. www.tryprofound.com

Best if: you're an enterprise brand/agency and want something closer to an AI visibility intelligence platform than a keyword rank tracker.

3. Peec AI — worth evaluating as a third option

Peec is another major player in the AI visibility/AEO category, particularly around tracking how brands appear in AI-generated answers and benchmarking competitors. Recent comparisons generally put Peec, Otterly, and Profound in the same leading group. www.conbersa.ai

My recommendation

One important distinction: AI “share of voice” isn't exactly the same as Google keyword share of voice. These tools generally run a set of prompts repeatedly and calculate how frequently your brand is mentioned relative to competing brands. Profound, for example, defines SoV as your brand mentions divided by total brand mentions in the tracked responses. www.tryprofound.comhelp.tryprofound.com

If you tell me your use case (e.g. SaaS brand, agency, ecommerce, local business) and roughly how many keywords/prompts you want to track, I can narrow this down to the best 1–2 tools and compare pricing, number of prompts, AI engines, API access, and reporting.

If your main requirement is “give me share of voice for specific keywords/prompts and brand terms across AI assistants”, I’d shortlist these:

1. Profound — best overall for serious AI-search measurement.

It lets you define/upload custom prompts around your brand, products, and topics, then measures Share of Voice, visibility, sentiment, positioning, and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, and others. Its SOV is explicitly calculated relative to competing brands. help.tryprofound.com
Profound

2. OtterlyAI — best if you want straightforward keyword/prompt monitoring.

You define the exact prompts you care about, and it monitors them daily across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot. Its Brand Coverage and Share of Voice metrics are particularly aligned with your use case, and you can compare against competitors. help.otterly.ai
OtterlyAI

3. Ahrefs Brand Radar — best if you already use Ahrefs.

It takes a slightly different approach: it analyzes AI visibility across 405M+ search-backed prompts modeled on real keywords, lets you benchmark AI SOV against competitors, and identifies cited sources. That's attractive if you want to connect traditional SEO keyword data with AI visibility. help.ahrefs.com
Ahrefs Brand Radar

My pick

Profound if you're building a serious AI/LLM share-of-voice dashboard for a brand.

OtterlyAI if you specifically want to say: “Track these 200 exact prompts/keywords every day and tell me whether my brand appears, where it appears, and how my SOV compares with competitors.”

One important distinction: for AI assistants, “keyword” isn't quite the same as traditional Google keyword ranking. You generally want to track a portfolio of actual prompts, e.g.:

• best [category] software
• best alternatives to [competitor]
• [brand] vs [competitor]
• what are the best [category] tools?
• is [brand] worth it?
• [brand] pricing
• [brand] reviews
• [brand] alternatives

Profound explicitly recommends going beyond keywords and using conversational prompts because that better reflects how people search in AI answer engines. www.tryprofound.com

If you tell me your industry + roughly how many keywords/prompts you want to track (e.g. 100, 1,000, 10,000), I can narrow this down to the best 2–3 tools and compare their pricing, AI engines, API, and reporting.

If your goal is specifically AI-assistant share of voice for a defined set of keywords/brand terms, I’d shortlist these:

1. Peec AI — my pick for keyword-level tracking
   • Tracks prompts you define and categorizes them as branded, unbranded, or commercial.
   • Gives Share of Voice, visibility, position, and sentiment.
   • Lets you compare your brand against competitors across AI models.
   • Particularly useful if you want to answer: “For these 50–500 prompts, how often does ChatGPT/Perplexity/etc. mention us versus competitors?” peec.aihelp.tryprofound.com

2. Profound — best for enterprise/AEO teams
   • Has explicit Share of Voice and visibility metrics at the prompt/topic level.
   • Tracks ChatGPT, Gemini, Perplexity, Claude, Google AI surfaces and others.
   • Stronger if you also want citation share, competitor analysis, prompt-volume data, and content-gap analysis. help.tryprofound.com

3. Visibility.so — simplest keyword-oriented option
   • Its dashboard explicitly shows keyword → rank → Share of Voice → position → AI engines.
   • Good fit if your mental model is closer to a traditional SEO rank tracker, but for AI answers. visibility.so

What I'd choose

Peec AI if you're primarily a marketer/SEO looking to build a tracked keyword set and monitor competitive SOV.

Profound if you're building a serious enterprise AI Search/AEO measurement program and want demand data + citations + content recommendations alongside SOV.

Visibility.so if you want the most straightforward “keyword rank tracker for AI assistants” experience.

One important distinction: AI visibility ≠ AI share of voice. Visibility asks “Did my brand appear?”; SOV asks “Of all the brand mentions in these AI answers, what percentage belonged to me?” Peec and Profound explicitly distinguish the two. peec.aihelp.tryprofound.com

If you tell me roughly how many keywords you want to track (e.g. 50, 500, 5,000) and which assistants matter (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews), I can narrow this to the best 1–2 options and compare their current pricing/features.

If your goal is specifically AI-assistant share of voice for a defined set of keywords/brand terms, my first pick would be OtterlyAI.

• OtterlyAI — lets you define search prompts based on keywords, brand names, or URLs, then tracks brand coverage/share of voice, mentions, competitor visibility, sentiment, and citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot. help.otterly.aiwww.semrush.comwww.demandsphere.com
• It is particularly good if you want to say, for example, “For these 50 category prompts, what percentage of AI answers mention Brand X vs. Brand Y?” It also lets you drill down to individual prompts and engines. otterly.ai
• Pricing currently starts around $29/month, according to its site. otterly.ai

Other strong options

My recommendation:

• Best overall: OtterlyAI
• Best if keyword-level SOV is the main requirement: Visibility.so
• Best if you already live in an SEO platform: Semrush
• Best enterprise option: DemandSphere

One important distinction: these platforms generally measure AI-answer visibility/SOV from a set of prompts, rather than traditional Google-style keyword rankings. That's actually the more useful metric for AI assistants because the same prompt can produce different answers across runs and models. www.ai-visibility-software.com

If you tell me how many keywords/brand terms you need to track and which assistants matter (ChatGPT, Gemini, Claude, Perplexity, etc.), I can narrow this to the best 2–3 and compare their current pricing and limits.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT, Claude, Gemini, Perplexity, etc. about my category or brand terms, how often do I appear vs. competitors?” — these are the tools I’d shortlist:

My recommendation by use case:

• Enterprise brand / CMO reporting: Profound or Semrush
• SEO + content team trying to improve AI rankings: Scrunch AI or Visibility.so
• Need exact keyword/prompt tracking: Visibility.so or Scrunch AI
• Want control over data and technical flexibility: Elmo
• Need a lighter-weight starting point: Visibility.so is worth evaluating because it focuses specifically on AI answer visibility and keyword-level tracking. visibility.so

When evaluating tools, make sure they measure more than just “mentions.” The useful metrics are usually:

• Brand mention rate (how often you appear)
• AI SOV vs competitors
• Recommendation rate (whether the assistant recommends you, not just names you)
• Position in the answer (first recommendation vs buried in a list)
• Citation/source share (which sites AI systems rely on when mentioning brands) www.farandwide.io

If you tell me your context (B2B SaaS, ecommerce, agency, enterprise brand, local business, etc.) and which assistants matter most (ChatGPT only vs ChatGPT + Gemini + Perplexity + Claude), I can narrow this to 2–3 options.

If you want to measure AI assistant share of voice (SOV) for specific keywords, brand terms, and competitor terms, you’re looking for an AI visibility / generative engine optimization (GEO) monitoring tool. These are the strongest options I’d shortlist:

My recommendation by use case

• Enterprise marketing / brand team: start with Profound or Rank.ai. You’ll likely need historical trends, many prompts, multiple brands, and reporting.
• SEO team expanding into AI search: Ahrefs or Visibility.so are natural fits.
• B2B SaaS / demand generation: Rank.ai, Siftly, or similar prompt-monitoring tools are useful because they map to buyer questions like “best X software” or “X alternatives.”
• Quick validation before buying: run a free visibility check with Ahrefs or similar tools, then move to a paid tracker.

Metrics I’d make sure the tool supports

A good AI SOV platform should measure:

1. Prompt-level visibility
   • “Does ChatGPT mention us for ‘best CRM for startups’?”

2. Share of voice
   • % of AI answers mentioning your brand vs competitors

3. Position/ranking
   • First recommendation vs buried mention

4. Citation share
   • Which domains and pages AI assistants rely on

5. Sentiment
   • Whether mentions are positive, neutral, or negative

6. Trend over time
   • Whether competitors are gaining AI visibility

If you tell me your category (e.g., SaaS, ecommerce, agency, consumer brand) and whether you care mostly about ChatGPT, AI search broadly, or all assistants, I can narrow this to the best 2–3 options.

Yes. My first recommendation is Otterly.AI if your goal is specifically to measure AI assistant share of voice for a defined set of keywords/brand terms.

It lets you:

• Define search prompts/keywords based on the questions your customers ask.
• Track your brand and competitors across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Copilot. otterly.aiotterly.ai
• Measure brand coverage / Share of AI Voice—how frequently you're mentioned relative to competitors.
• Break results down by branded vs. non-branded prompts, which is important if you're trying to measure actual category visibility rather than simply whether the model knows your brand. otterly.aiotterly.ai
• Track citations as well as mentions, so you can distinguish “ChatGPT named us” from “ChatGPT actually cited our site.”
• Monitor changes over time rather than relying on one-off LLM queries.

Other tools I'd consider

One important distinction: don't buy a tool just because it says “AI visibility.” For your use case, I'd specifically require (1) user-defined prompts/keyword groups, (2) competitor-level SOV, (3) unbranded vs. branded segmentation, (4) per-engine results, and (5) historical tracking. Otherwise you're mostly getting a generic “visibility score.”

If you tell me your approximate number of keywords (e.g. 50, 500, 5,000) and whether this is for one brand or an agency managing multiple brands, I can narrow this to the best 2–3 options and compare pricing/features.

Yes. If your core requirement is “give me a set of keywords/brand terms and tell me how often my brand appears in AI answers vs. competitors”, I’d shortlist these:

1. Visibility.so — best simple fit
   • Lets you define your own keywords.
   • Tracks share of voice, position, and competitor visibility per keyword.
   • Covers ChatGPT, Claude, Gemini, and Perplexity.
   • Also shows which sources AI engines cite. visibility.so
   • This is probably the closest match to exactly what you described.

2. Peec AI — best for marketing/SEO teams
   • Built specifically around AI visibility monitoring.
   • Tracks brand mentions, competitors, prompts, citations, and visibility over time.
   • Good if you want to go beyond a single SOV number and understand why you're winning/losing. baarely.com

3. Profound — best enterprise option
   • More comprehensive AI-search intelligence.
   • Particularly strong if you need lots of prompts, engines, competitors, and reporting.
   • Generally more appropriate for larger brands/enterprise programs than a lightweight tracker. baarely.com

4. Otterly.AI — good lower-cost monitoring
   • Tracks AI mentions/visibility and competitors across major AI search platforms.
   • Worth considering if you primarily need monitoring rather than a full GEO optimization platform. baarely.com

5. Ahrefs Brand Radar — interesting if you're already an Ahrefs user
   • Particularly interesting because it builds AI visibility questions from Ahrefs' real search-keyword data, rather than relying entirely on manually invented prompts.
   • Tracks visibility, competitors, citations and multiple AI engines. www.techradar.com

My pick

For your specific wording—“share of voice for specific keywords and brand terms”—I'd start with Visibility.so. Its interface explicitly exposes SOV at the keyword level, which makes it easy to answer questions like:

“For best project management software, what percentage of AI answers mention us, and how does that compare with Asana/Monday/ClickUp?”

Then I'd trial Peec AI alongside it if you need deeper prompt-level analysis.

One important caveat: AI SOV isn't equivalent to Google search SOV. The exact prompt set and sampling methodology can materially change the number, so I'd pay more attention to trends over time and competitor comparisons than an isolated “37% SOV” figure. www.reddit.com

If you tell me your company/category and roughly how many keywords you want to track (e.g. 50, 500, 5,000), I can narrow this to the best 2–3 options and compare pricing, engines, keyword limits, SOV methodology, and API/reporting capabilities.

Yes. If your goal is specifically “for these exact keywords/queries, how often does an AI assistant mention my brand vs. competitors?”, I’d shortlist these:

1. Profound — best overall for enterprise
   • Tracks brand visibility/share of voice across major AI platforms.
   • Good for monitoring specific prompt/query sets, competitors, citations, and trends.
   • Strong choice if you need serious reporting and ongoing measurement.

2. Semrush AI Visibility Toolkit — best if you already use Semrush
   • Its Brand Performance reporting includes AI Share of Voice, competitor comparison, and visibility across platforms including ChatGPT, Google AI Mode, Perplexity and Gemini. www.reddit.com
   • Particularly attractive if you want to connect AI visibility to conventional SEO/keyword data.

3. DeepSmith — best straightforward monitoring
   • Tracks mention rate, citation rate and share of voice across ChatGPT, Gemini, Perplexity, Claude and Google AI Mode.
   • Importantly, it lets you see the actual answers behind the metrics and which sources AI trusts. deepsmith.ai

4. GetMint — good for keyword/intent segmentation
   • Tracks mentions, citations, sentiment and SOV across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
   • Lets you filter by competitor, market, language and intent. www.getmint.ai

5. SkuLift AI Share of Voice — worth looking at for pure SOV measurement
   • Specifically defines SOV as the percentage of AI answers in a defined query set where your brand is present/cited.
   • Measures across ChatGPT, Claude, Perplexity and Gemini. www.skulift.com

My pick

If you're building a keyword-level brand monitoring program, I'd start with Profound or Semrush. If you want a more focused, potentially simpler AI-visibility dashboard, DeepSmith looks compelling.

One important distinction: don't buy a tool just because it says "AI visibility." You want one that lets you define the actual query set (e.g. “best project management software for agencies,” “Brand X alternatives,” “Brand X pricing”), repeatedly run those queries across models, and calculate brand mentions / recommendations / citations vs. competitors. That's much more useful than a generic AI visibility score. www.farandwide.io

If you tell me your budget (e.g. <$100/mo, $500/mo, enterprise) and whether you care about ChatGPT only or ChatGPT + Gemini + Claude + Perplexity, I can narrow this to the best 2–3 options.

If you mean AI Share of Voice (SoV) — measuring how often your brand appears, is recommended, or is cited in answers from ChatGPT, Gemini, Claude, Perplexity, etc. for specific prompts/keywords — these are the tools I’d shortlist: www.shadow.inc

My recommendation by use case:

• Enterprise / brand marketing: Profound
• SEO + AI search together: Semrush or Ahrefs
• Agency reporting across many clients: Profound, Semrush, or Similarweb
• Early-stage GEO/AEO experimentation: Peec AI or similar specialized trackers
• Need a custom keyword/prompt dashboard: Look for tools that let you define a prompt set and track:
  • brand mention rate
  • competitor mention rate
  • citation frequency
  • recommendation position
  • sentiment
  • model-by-model differences (ChatGPT vs Gemini vs Claude vs Perplexity)

A key distinction: many tools measure AI visibility (“does the brand appear?”), while true share of voice compares your brand’s mentions against competitors across the same prompt set. www.surva.ai

If you tell me your context (enterprise brand, agency, SaaS, ecommerce, etc.) and which assistants matter (ChatGPT only vs all LLMs), I can narrow this to the best 2–3 options.

If your goal is specifically “for these keywords, how often does my brand appear in AI assistant answers vs. competitors?”, I’d shortlist these:

1. Semrush AI Visibility Toolkit — best overall
   • Tracks AI Share of Voice and competitor visibility.
   • Supports ChatGPT, Google AI Mode, Perplexity, and Gemini.
   • Its Brand Performance report calculates SOV using both mention frequency and position. www.semrush.com
   • Particularly good if you already use Semrush for SEO.

2. GetMint — best for keyword/prompt-level monitoring
   • Tracks mentions, citations, sentiment and SOV.
   • Covers ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
   • Lets you filter by competitor, market, language and intent. www.getmint.ai

3. BrandVisibility.ai — good straightforward tracker
   • Explicitly reports rank, share of voice and citation quality.
   • Covers ChatGPT, Gemini, Perplexity, Claude, Copilot and more. brandvisibility.ai

4. SkuLift AI Share of Voice — interesting if measurement rigor matters
   • Defines SOV as the proportion of AI answers that mention/cite your brand across a defined query set, engines and time window.
   • Tracks ChatGPT, Claude, Perplexity and Gemini. www.skulift.com

My pick

I'd start with Semrush if you're an established marketing/SEO team. It is the most mature option I've found for turning AI visibility into an actual competitive share-of-voice metric rather than simply giving you a list of mentions.

If you specifically need to enter something like:

best CRM for startups
HubSpot alternatives
CRM software for small business
HubSpot
HubSpot pricing

…and then see Brand A 42% / Brand B 27% / Brand C 18%, I'd look particularly closely at Semrush, GetMint, and SkuLift.

One important caveat: AI SOV isn't equivalent to Google keyword SOV. AI responses are nondeterministic, so good platforms need to run repeated samples rather than treating one ChatGPT response as definitive. Recent research shows substantial variability in citation/visibility results across repeated AI searches. arxiv.org

If you tell me your approximate budget and whether you need ChatGPT/Gemini/Claude/Perplexity separately, I can narrow this to the best 2–3 tools and compare pricing, keyword limits, engines, and reporting.

If your goal is specifically “for these keywords/prompts, how often does an AI assistant mention my brand vs. competitors?”, I’d start with OtterlyAI.

My recommendation: OtterlyAI

It is unusually well aligned with your requirement:

• Track specific prompts/keywords you define.
• Measures brand mentions and brand coverage across tracked AI answers.
• Calculates Share of Voice vs. competitors.
• Lets you segment reporting by product, market, or branded vs. unbranded queries.
• Tracks ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot. help.otterly.aihelp.otterly.ai
• Also tracks citations, so you can distinguish “AI mentioned my brand” from “AI actually used my site as a source.” help.otterly.ai

Their definition of SoV is essentially your brand's share of all brand mentions across the monitored prompts, which is probably the metric you're after. help.otterly.ai

Two alternatives worth evaluating

Profound — better suited if you're an enterprise marketing/SEO team and want deeper competitive and reporting capabilities. It explicitly supports Share of Voice, visibility, citations, sentiment and positioning, with filtering by topics and other dimensions. help.tryprofound.com
Profound

Semrush AI Visibility Toolkit — worth considering if you're already a Semrush customer and want AI visibility integrated with your existing SEO stack. Its AI Share of Voice is part of its Brand Performance reporting.
Semrush

One important caveat: AI SoV isn't as deterministic as Google keyword rankings. The same prompt can produce different answers across runs, models, locations, and dates, so I'd use these tools primarily for trends and competitive direction, rather than treating a 17% vs. 19% SoV difference as exact. Recent research specifically finds substantial variability in generative-search visibility measurements. arxiv.org

If I were choosing today:
OtterlyAI → easiest fit for prompt-level brand/competitor SoV
Profound → strongest choice for enterprise-grade AI-search intelligence
Semrush → best if you already live in the Semrush ecosystem

If your goal is specifically “for these keywords, how often does my brand get mentioned/recommended by ChatGPT, Gemini, Perplexity, etc. versus competitors?”, I’d shortlist these:

1. Semrush AI Visibility Toolkit — best overall
   • Tracks AI Share of Voice across tracked prompts.
   • Compares your brand with competitors.
   • Measures both frequency of mentions and prominence/position in AI answers.
   • Particularly good if you already use Semrush for traditional keyword tracking. www.semrush.com

2. Ahrefs AI Visibility Checker / Brand Radar — best for SEO teams
   • Checks visibility across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
   • Useful for connecting AI visibility with your existing keyword/SEO data. ahrefs.com

3. SkuLift AI Share of Voice — best if SOV is the core requirement
   • Explicitly built around AI Share of Voice.
   • Measures presence/citations across ChatGPT, Claude, Perplexity and Gemini for a defined query set and time period. www.skulift.com

My pick

I'd start with Semrush if you want a mature marketing/SEO platform. Its AI SoV metric is particularly close to what you're describing: you define the relevant prompts/queries, then see your brand's share versus competitors and how that changes over time. www.semrush.com

One important distinction: make sure the tool lets you specify your actual prompt/keyword set, rather than giving you a generic “AI visibility score.” For example, you might want to track:

“best project management software”
“Asana alternatives”
“best software for remote teams”
“Asana vs Monday”
“project management software for agencies”

…and then calculate brand mention %, recommendation %, citation %, average position, and competitor SOV for each term.

If you tell me your industry + 5–10 keywords/brand terms, I can also recommend the best tool specifically for that use case and compare Semrush vs Ahrefs vs SkuLift vs other dedicated AI-visibility platforms.

If you mean AI assistant share of voice (SOV) — i.e., “when someone asks ChatGPT/Gemini/Claude/Perplexity about a category or keyword, how often does my brand appear vs competitors?” — these are the tools I’d shortlist:

My picks by use case:

• Enterprise / CMO reporting: Profound
• SEO team adding GEO (generative engine optimization): Peec AI or Ahrefs
• Agency managing multiple brands: Otterly.AI
• Need a simple “who wins AI answers for these keywords?” dashboard: AskLab or DeepSmith

When evaluating these tools, I’d look for:

1. Prompt universe control — can you define your own keyword/category questions?
2. Competitor SOV — not just “are we mentioned?” but “what % of answers mention us vs competitors?”
3. Citation tracking — which websites AI assistants rely on when mentioning brands.
4. Engine coverage — ChatGPT, Gemini, Claude, Perplexity, and AI Overviews behave differently, so multi-engine tracking matters. omegatrove.comwww.shadow.inc
5. Historical trends — SOV is much more useful as a trend line than as a single snapshot.

For a marketing team starting today, I’d usually test 2–3 tools against the same 50–100 high-value prompts before committing, because AI visibility metrics are still an emerging category and vendors define “visibility” differently. omegatrove.comwww.shadow.inc

If your goal is to measure AI assistant share of voice (SOV) for a set of keywords and branded terms across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews, these are the strongest options:

If your primary KPI is "Share of Voice"

I'd narrow it down to these:

1. Profound — Probably the market leader for enterprise AI visibility. It measures:
   • Share of voice by prompt set
   • Competitor comparisons
   • Citation sources
   • Sentiment and positioning
   • Trends over time

2. Mentionable — Has one of the clearest SOV dashboards. It reports:
   • % of AI recommendations your brand receives
   • Breakdown by ChatGPT, Gemini, Copilot, Perplexity, etc.
   • Visibility trends over time
   • Prompt-level analysis mentionable.ai

3. Peec AI — Strong if you want to monitor hundreds or thousands of prompts and understand why competitors are appearing.

For keyword-specific tracking

The best platforms let you upload or define a custom prompt library, for example:

• "best CRM for startups"
• "best project management software"
• "Acme CRM"
• "Acme CRM pricing"
• "Acme alternatives"

They repeatedly query multiple AI assistants, recording metrics such as:

• Whether your brand appeared
• Ranking or order of mention
• Share of voice
• Which competitors appeared
• Sources and citations used
• Changes over time

This is generally more useful than manually checking a handful of prompts because AI responses vary from run to run, so the platforms sample repeatedly to estimate visibility. www.skulift.com

If you're looking for an API-first solution to integrate AI share-of-voice measurements into your own analytics or dashboard, I can recommend a different set of tools focused on automation rather than UI.

If your goal is to measure AI assistant share of voice (SoV)—how often your brand is recommended or mentioned by ChatGPT, Claude, Gemini, Perplexity, etc. for a defined set of keywords—there are several purpose-built platforms. The best choice depends on whether you're an enterprise, agency, or startup.

If your specific requirement is keyword-based share of voice

You want a platform that lets you:

• Upload a list of keywords (e.g. "CRM software", "customer support AI", "project management")
• Add your brand plus competitors
• Run those prompts across multiple AI assistants
• Measure:
  • % of answers mentioning your brand
  • Rank/position within answers
  • Share of recommendations
  • Citation frequency
  • Trend over time

The strongest options for this workflow are:

1. Profound – widely adopted by larger brands for AI visibility monitoring across many models.
2. MeasureLLM – good balance of keyword tracking, dashboards, and competitor analysis. www.measurellm.com
3. LLM Visibility – particularly strong at prompt-level SoV and visibility metrics. llmvisibility.tech
4. BrandVector – emphasizes recommendation share and identifies why competitors are chosen. www.brandvector.io

For agencies

If you're tracking multiple clients, look for:

• Multiple projects/workspaces
• Scheduled prompt execution
• White-label reporting
• API access
• CSV exports
• Historical trend analysis

Profound and MeasureLLM are generally better suited for agency and enterprise workflows, while AISoV and AnswerMonk are simpler and more affordable starting points. answermonk.aisov.braign.io

If you're evaluating tools for a specific use case (for example, tracking 1,000+ keywords, brand terms only, or B2B SaaS), I can narrow the recommendations further.

If you're trying to measure AI assistant share of voice (sometimes called AI visibility, LLM visibility, or AI search presence) for specific keywords and branded terms, there are several tools built for this emerging category.

Here's a comparison of some of the strongest options:

1. Profound

Best suited for larger brands and agencies.

It measures:

• AI share of voice by keyword
• Frequency your brand is mentioned
• Competitor comparison
• Citation sources used by AI assistants
• Changes over time
• Recommendations for improving AI visibility

This is one of the most comprehensive platforms if AI visibility is a strategic KPI.

2. Scrunch AI

Strong choice for marketing and SEO teams.

Features include:

• Prompt tracking across multiple AI assistants
• Brand mention monitoring
• Competitor benchmarking
• AI answer auditing
• Opportunity analysis for missing coverage

It emphasizes actionable insights rather than just rankings.

3. Peec AI

Designed specifically around AI search performance.

It tracks:

• Share of voice
• Brand visibility
• Keyword prompts
• Competitor performance
• AI answer history

Many teams compare it to "Google Search Console for AI search."

4. Otterly.AI

A simpler, lower-cost option.

Useful if you want to:

• Monitor a list of prompts
• See whether your brand appears
• Track changes weekly
• Compare competitors

It's a good fit for startups or smaller marketing teams.

5. Goodie AI

Focused on how AI assistants talk about brands.

Useful for:

• Reputation monitoring
• Prompt testing
• Brand sentiment
• Tracking mentions across common AI assistants

What to look for

The most useful platforms typically provide:

• Share of voice by prompt or keyword
• Brand mention rate (how often you're mentioned)
• Competitor comparison
• Citation/source analysis (which sites AI systems rely on)
• Historical trends
• Geographic or language segmentation, if relevant to your audience
• API access if you want to integrate the data into dashboards

My recommendations by use case

• Enterprise marketing teams: Profound
• SEO agencies: Scrunch AI
• Mid-market SaaS: Peec AI
• Startups on a budget: Otterly.AI

If your goal is specifically to quantify AI share of voice—for example, "How often does our brand appear for the top 500 prompts related to project management compared with Asana, Monday.com, and ClickUp?"—I'd prioritize Profound, Scrunch AI, and Peec AI, as they currently offer the most mature capabilities for prompt-level competitive benchmarking rather than simple mention tracking.

If you mean AI Search / Generative Engine Optimization (GEO) share of voice — i.e., “when someone asks ChatGPT, Gemini, Claude, or Perplexity about my category, how often is my brand mentioned vs. competitors?” — these are the tools I’d shortlist:

My picks by use case:

• Enterprise brand / CMO reporting: Profound or MeasureLLM
• SEO/GEO team managing many keywords and competitors: Peec AI or Visi-AI
• Smaller team wanting a focused AI visibility dashboard: GEOflux or GetMint
• If you already use SEO platforms: consider adding AI visibility features from established SEO vendors rather than buying a separate point tool. www.semrush.com

When evaluating, I’d make sure the tool can do these five things:

1. Track your exact prompts/questions, not just keywords.
2. Compare brand vs. named competitors.
3. Show which AI assistants are recommending whom (ChatGPT, Gemini, Claude, Perplexity, etc.).
4. Track citations/sources behind answers.
5. Report trends over time (weekly/monthly), since AI answers can vary between runs. arxiv.org

If you tell me your industry (B2B SaaS, ecommerce, finance, healthcare, etc.) and whether you need enterprise reporting or a lightweight tracker, I can narrow this to 2–3 best fits.