ChatGPT answers, unedited

If your main requirement is AI share of voice by country + language, rather than generic “AI visibility,” I’d shortlist these:

My recommendation

For a serious global market-by-market program, I'd start with Profound, Qwairy, and Semrush.

1. Profound — best overall

It is particularly strong if you want to answer questions like:

“What is our AI SOV in Germany vs. France vs. the US, for the same buying-intent prompts, and which competitors are taking the share we're losing?”

It's more enterprise-oriented than the lightweight trackers, and current comparisons consistently put Profound among the leading dedicated AI-visibility platforms. foglift.io

2. Qwairy — best for geographic/language granularity

This is the one I'd investigate first if internationalization is the core requirement. Qwairy explicitly advertises monitoring across 100+ countries and 10+ languages, with drill-down by brand, region, language, and AI engine. www.qwairy.co

3. Semrush — best if you want AI SOV integrated with traditional search

Semrush's enterprise AI visibility product lets you drill from global SOV down to markets, cities, products, and prompts, and benchmark competitors across engines. enterprise.semrush.com

One important distinction

Don't evaluate these tools solely on whether they say “countries” and “languages.” For your use case, I'd test whether they can maintain a controlled prompt matrix, e.g.:

Brand × country × language × AI engine × intent × competitor

For example:

• US / English / ChatGPT / “best CRM for mid-market”
• France / French / ChatGPT / equivalent localized query
• Germany / German / Gemini / equivalent query
• Japan / Japanese / Perplexity / equivalent query

Then calculate SOV within each market, rather than combining all markets into one global score.

That matters because a global 35% SOV can conceal something like 55% US / 38% UK / 19% France / 7% Japan.

I'd also look closely at how the vendor defines SOV. Some count brand mentions, others weight position/recommendation, and others emphasize citations. Those can produce materially different rankings. Otterly, for example, defines SOV as your share of brand mentions versus competitors across tracked prompts. help.otterly.ai

If you tell me your industry, number of countries/languages, and whether you're tracking ChatGPT/Perplexity/Gemini/AI Overviews, I can narrow this to the 2–3 best platforms and compare their actual geo/language capabilities and pricing.

If your specific requirement is AI share of voice by geographic market and language, I’d narrow the field to Profound and Peec AI, with Otterly.AI as the lower-cost option.

My ranking

🥇 Best overall: tryprofound.com

For a multinational brand, this would be my first demo.

Profound explicitly supports filtering AI visibility/share of voice by regions, platforms, prompts, topics and personas, and its reporting/API can break SOV down by region and model. Profound Profound Profound Knowledge Base

Its current product also goes beyond a simple "mentioned/not mentioned" metric: visibility, SOV, position, citation share, co-citation and co-mention can all be analyzed. Profound

That's particularly valuable if you want something like:

US / English: 28% SOV
Germany / German: 14%
France / French: 21%
Japan / Japanese: 7%
Brazil / Portuguese: 32%

…and then compare each market against the same 5–10 competitors.

Profound's current research product is also explicitly focused on cross-market brand visibility, including whether US positioning predicts European visibility. Profound

🥈 Best balance: peec.ai

I'd look very closely at Peec if your main objective is competitive SOV benchmarking rather than a huge enterprise analytics stack.

It tracks visibility, position, sentiment and SOV across AI engines and provides side-by-side competitor comparisons. Peec AI

More importantly for your question, Peec has a specific country-level market-gap workflow that pulls visibility and SOV by country code and identifies which competitor dominates each market. Peec AI

So if your core question is:

"Where are we losing AI visibility to competitors?"

Peec is particularly compelling.

🥉 Budget option: otterly.ai

Otterly is worth considering if you want to get monitoring running cheaply and don't need the same depth of enterprise analysis.

Current comparisons put its entry pricing around $29/month, with higher tiers for substantially more prompts. Marqeable

The tradeoff is that international/linguistic segmentation and enterprise-grade analysis aren't as compelling as Profound or Peec.

What I'd actually buy

If you're evaluating this for a global marketing/SEO organization, I'd run a bake-off between:

1. Profound — strongest choice for a global "AI market intelligence" system.
2. Peec AI — strongest challenger if SOV-by-country and competitor benchmarking are the primary requirements.
3. Otterly — include only if price/volume efficiency is important.

The key thing I'd test in the demos isn't the headline "number of countries/languages." Ask each vendor to demonstrate this exact report:

Brand × Competitor × Country × Language × AI engine × Prompt category → Visibility + SOV + Position + Citations

For example:

That dimensionality is the real differentiator. A lot of GEO tools can claim "global" or "multilingual" while making it difficult to get a genuinely apples-to-apples market comparison.

If you tell me roughly how many countries/languages, number of brands/competitors, and whether this is for an enterprise or agency, I can give you a much tighter Profound vs Peec vs Otterly recommendation, including likely pricing and the exact questions I'd ask in the demos.

…and then compare each market against the same 5–10 competitors.

Profound's current research product is also explicitly focused on cross-market brand visibility, including whether US positioning predicts European visibility. Profound

🥈 Best balance: peec.ai

I'd look very closely at Peec if your main objective is competitive SOV benchmarking rather than a huge enterprise analytics stack.

It tracks visibility, position, sentiment and SOV across AI engines and provides side-by-side competitor comparisons. peec.ai

More importantly for your question, Peec has a specific country-level market-gap workflow that pulls visibility and SOV by country code and identifies which competitor dominates each market. peec.ai

So if your core question is:

"Where are we losing AI visibility to competitors?"

Peec is particularly compelling.

If by AI share of voice you mean “Across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude, etc., how often does my brand appear versus competitors—and how does that change by country, language, and prompt?”, I’d shortlist these:

Recent comparisons consistently put Profound at the enterprise end, Peec in the mid-market sweet spot, and Otterly as the inexpensive entry point. ayzeo.comgenerative.qa

My recommendation

For a multinational brand, I'd start with Profound. Its advantage isn't merely tracking whether you're mentioned; it's the ability to analyze large prompt sets, competitors, citations/sources, and AI visibility at enterprise scale. That's much closer to the question “What's our AI SOV in Germany vs. France vs. the US, in German vs. French vs. English?” than a basic AI-ranking tracker. generative.qa

Peec AI is the one I'd demo alongside it. It's particularly strong on competitor share-of-voice and is generally much more accessible for an in-house marketing team. generative.qa

One important buying criterion

Don't just ask vendors whether they support "countries" or "languages." Ask them to demonstrate:

1. Country-level prompt localization — e.g. US, UK, Germany, France, Japan.
2. Language-specific prompts — native German/French/Japanese rather than translated English prompts.
3. Local SERP/AI behavior — especially Google AI Overviews/AI Mode.
4. Competitor SOV by market — not just your aggregate visibility score.
5. Citation/source SOV — which domains are causing competitors to win.
6. Historical trends — SOV by market/language over time.
7. Prompt-level exports/API — essential if you want to combine AI SOV with your own market, revenue, or SEO data.

That distinction matters: a tool can technically support 10 countries while giving you only a superficial global visibility score.

If you tell me roughly how many countries/languages you need (e.g. 5 countries/3 languages vs. 30 countries/15 languages), I can narrow this to the 2–3 strongest options and compare their geographic/language capabilities and pricing.

If your specific requirement is AI share of voice (SOV) by country and language, I’d shortlist these:

My pick: Peec AI

For your use case, Peec is probably the strongest fit.

It explicitly calculates Share of Voice against competitors, rather than merely measuring whether you're mentioned, and its reporting can break performance down by country, AI model, topic and competitor. peec.aisupport.conductor.com

It also supports a substantial range of languages, including English, German, French, Spanish, Italian, Arabic, Dutch, Polish, Portuguese, Hebrew and others. peec.ai

The particularly useful distinction is:

• Visibility = % of AI responses where you're mentioned
• SOV = your mentions ÷ all tracked brand mentions
• Position = where you tend to appear
• Sentiment = how positively you're described

That makes it much better for a question like "What's our AI SOV in Germany vs. France vs. the US, and which competitor is taking share from us?" than tools that primarily report generic AI visibility. peec.ai

OtterlyAI is the strongest alternative

If breadth of geographic coverage is the priority, I'd seriously consider OtterlyAI. It currently supports 65+ countries, and its monitoring accepts prompts in any language, while maintaining the selected country context. help.otterly.aiotterly.aipeec.aihelpcenter.scrunchai.com

It also explicitly supports market-by-market visibility/SOV analysis and tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and other AI search environments. otterly.ai

One advantage: countries/languages don't incur a separate pricing charge in the same way that prompt/model usage does on Peec; Peec says pricing is based on prompts/models rather than number of regions or languages. peec.ai

Scrunch is worth looking at for enterprise

Scrunch is particularly interesting if you care about the actual sources and citations behind SOV, not just the score. It supports prompts in any language and lets you pair language with country-level personas. helpcenter.scrunchai.com

It currently monitors nine major AI platforms, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok and Meta AI. helpcenter.scrunchai.com

One important caveat

Don't treat "global SOV" as a single meaningful number. For multilingual brands, I'd structure the measurement as:

Market × language × AI engine × intent × competitor

For example:

Germany × German × ChatGPT × commercial × Brand A vs. Brand B

versus

Germany × English × ChatGPT × commercial × Brand A vs. Brand B

That's important because AI engines can behave very differently across languages. Peec's research, for example, found substantial English-language retrieval even when users submit non-English ChatGPT queries. peec.ai

Bottom line:
Peec → best choice if SOV by market + language + competitor is the core job.
OtterlyAI → best if you want very broad country coverage and strong value.
Scrunch → best if you need deeper enterprise analysis of citations and AI sources.
Conductor → best if you're already heavily invested in enterprise SEO and want AI SOV inside that ecosystem; its current product has dedicated AI-search SOV visualizations. support.conductor.com

If you tell me roughly how many countries/languages, number of brands/competitors, and whether this is for an enterprise SEO team or an agency, I can narrow this to the best 2–3 and compare their pricing, limits, AI engines, geo granularity, and API/export capabilities.

If your goal is specifically AI share of voice by country/market and language, I’d shortlist these:

Recent comparisons consistently put Profound, Peec, and Otterly among the leading dedicated AI-visibility platforms, while Ahrefs and Semrush are increasingly competitive as broader SEO suites. loudmink.ai

My ranking for your particular use case

1. Profound — best if you're managing many countries

I'd start here if you need something like:

US / English vs Germany / German vs France / French vs Japan / Japanese
→ AI visibility → share of voice → competitors → citations → sentiment → trend over time.

Profound is particularly compelling when you need large prompt sets, segmentation, enterprise reporting, and comparisons across markets. Recent 2026 comparisons characterize it as the deepest enterprise analytics option. loudmink.ai

2. Peec AI — probably the best fit for a marketing team

Peec is attractive if the central question is:

“What's our AI share of voice versus competitors in each market?”

It emphasizes competitor benchmarking and mention/share-of-voice tracking, and recent testing found it particularly useful for quantifying the ratio between a brand and its market leader. generative.qawww.roberto-serra.com

3. Otterly.ai — best if you want cheaper, granular monitoring

I'd choose Otterly if you don't need the full enterprise analytics layer. One useful differentiator is its emphasis on the actual URLs being cited and the context of those citations, rather than just whether the brand appeared. generative.qawww.roberto-serra.com

The important caveat

For international AI SOV, don't buy based simply on the number of “languages supported.”

You want the platform to let you independently vary at least:

• Country / market — US, UK, DE, FR, JP, etc.
• Language — English, German, French, Japanese, etc.
• AI engine — ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews/AI Mode, etc.
• Prompt set — identical intent translated/localized appropriately
• Competitor set
• Location context — ideally the query is actually executed in the target market, rather than merely translated
• Share of voice methodology — because vendors don't calculate SOV identically. verityscore.io

That last point is surprisingly important: “AI share of voice” isn't a standardized metric. Different vendors weight mentions, position, impressions, citations, etc. differently. verityscore.io

What I'd buy

If you're a large multinational / enterprise: Profound.

If you're a mid-market/global marketing or SEO team: Peec AI.

If you're testing the category or have a smaller budget: Otterly.ai.

If you tell me roughly how many countries/languages you need (e.g. 10 countries × 6 languages) and whether you care about ChatGPT/Gemini/Perplexity/Google AI separately, I can narrow this to the 2–3 tools that actually support that setup, including current pricing and a feature-by-feature comparison.

If your core requirement is AI share of voice by geographic market and language, I’d shortlist these three:

My recommendation

1. Similarweb — best if you're doing this at a multinational/enterprise level.

Similarweb's AI Search Intelligence explicitly measures brand mention share (AI share of voice), visibility, prompts, citations and sentiment across AI engines. Its big advantage is connecting AI visibility with broader market and traffic intelligence rather than treating GEO as an isolated dashboard. www.similarweb.com

That's particularly useful if the question you're asking is:

"What's our AI SOV in Germany vs. France vs. the US, and does that correspond to our market position, search demand and AI referral traffic?"

I'd start here for a global brand.

2. Profound — best if AI SOV itself is the main KPI.

Profound is particularly strong for competitive share-of-voice across markets, regions and product lines, with granular AEO analytics and broad AI-engine coverage. www.similarweb.com

I'd favor it over Similarweb if your team already has analytics/SEO infrastructure and wants a dedicated GEO intelligence layer rather than a broader digital-intelligence platform.

3. OtterlyAI — probably the best fit for your exact geo × language use case.

This is the one I'd investigate first if you want something operationally simple.

Otterly currently supports 65+ countries, and you can run the same prompt in different country contexts. It also supports prompts in all languages, querying the AI engine in the language you've entered. help.otterly.ai

So you can construct something like:

Product category × English × US
Product category × German × Germany
Product category × French × France
Product category × Spanish × Spain
Product category × Spanish × Mexico
Product category × Portuguese × Brazil

…and compare visibility, mentions/SOV, competitors and citations across those cells.

That's much closer to the actual question a global SEO/GEO team needs to answer.

One important distinction

Don't buy a tool merely because it says it has "AI visibility."

For your use case, I'd require these dimensions:

Brand × competitor × prompt × AI engine × country × language × time

Then calculate/report:

• Share of voice
• Mention rate / visibility
• Competitive rank
• Sentiment
• Citation share
• Which domains/pages are generating your visibility
• Which competitors gain SOV in each market
• Change over time
• AI engine differences

This matters because visibility ≠ share of voice. A brand can appear in 30% of relevant AI answers while owning only 10% of the total brand mentions because several competitors are mentioned alongside it. Similarweb explicitly distinguishes these two metrics. www.similarweb.comwww.similarweb.compeec.ai

If I were buying today

Enterprise multinational: Similarweb → Profound
Global SEO/GEO team: OtterlyAI → Peec AI
Heavy multilingual research: OtterlyAI or Peec AI
Need AI visibility tied to traffic/business intelligence: Similarweb
Need deepest dedicated GEO analytics: Profound

One other reason I'd take the geo/language dimension seriously: Peec's recent research across 20 countries found substantial differences in how AI engines use translated/local sources in non-English markets. In other words, "US English SOV" is not a reliable proxy for "German SOV" or "Brazilian Portuguese SOV." peec.ai

If you tell me roughly how many countries/languages, number of brands/competitors, and whether this is for SEO, brand, or market intelligence, I can narrow this to the best 2–3 platforms and compare their actual geo/language capabilities and pricing.

If your core requirement is AI share of voice (SoV) by country × language × AI engine, I’d shortlist these:

My #1: Peec AI

For your exact use case, Peec is probably where I'd start. Its SoV metric explicitly measures your share of brand mentions versus tracked competitors, and it has tooling specifically for identifying which geographic markets competitors dominate. docs.peec.ai

The important distinction is that you don't just want "does ChatGPT mention us?" You want something closer to:

US / English / ChatGPT → 31% SoV
Germany / German / ChatGPT → 18% SoV
France / French / ChatGPT → 24% SoV
Japan / Japanese / ChatGPT → 7% SoV

…and then the same comparison across competitors and engines.

That's the level at which I'd evaluate these platforms.

Scrunch is arguably better for sophisticated market analysis

Scrunch is particularly compelling if you need to understand why SoV differs between markets. It supports prompts in any language and lets you pair language with country-level personas. Its reporting can be segmented by country, AI platform, prompt topic, persona, funnel stage, and competitor. helpcenter.scrunchai.com

It also measures SoV from actual AI responses rather than estimating it, and supports eight major AI platforms according to its current documentation. ai-cdn.scrunchai.com

So I'd choose Scrunch over Peec if your team is asking questions like:

• Why do we win in Germany but lose in France?
• Which local publishers are causing the difference?
• Is the problem our French content or the competitive landscape?
• Which competitors gain SoV specifically in Spanish prompts?
• Does ChatGPT behave differently from Gemini/Perplexity in each market?

Otterly is the value option

Otterly is worth serious consideration if you need lots of countries without enterprise-level spend. Its current documentation says it supports 65+ countries, with region-specific monitoring across multiple AI platforms. help.otterly.ai

It also explicitly supports running the same prompts across countries so you can compare regional visibility and local competitors. help.otterly.ai

I'd pick it when the requirement is primarily:

"Give me a global AI rank/visibility dashboard at a reasonable price."

rather than:

"Give my international SEO/GEO team a sophisticated market-intelligence system."

Profound

I'd put Profound on the enterprise shortlist if you're a large multinational. It's one of the stronger platforms for broad AI-search analytics and competitive benchmarking; current comparisons characterize it as particularly strong for enterprise analytics and engine breadth. www.trylyra.ai

But if country × language is the central buying criterion rather than just one dimension of AI visibility, I'd demo Peec and Scrunch first.

My ranking for your specific requirement

1. Peec AI — best overall for international SoV
2. Scrunch — best for deep geo/language segmentation and analysis
3. Profound — best enterprise-grade broader AI intelligence
4. Otterly — best value/global monitoring

One important caveat: don't compare vendors based solely on their number of "languages supported." What matters is whether they actually execute the prompt in that language from the target geography, capture the resulting answer/citations, and let you normalize the comparison across markets. Scrunch explicitly supports this country + language pairing, for example. helpcenter.scrunchai.com

If you're buying this for a multinational brand, I would make the demo vendors run the same 50–100 commercial-intent prompts in, say, US English, UK English, German, French, Spanish, Italian, Japanese, and Portuguese, and then demand a matrix of SoV × country × language × LLM × competitor. That test will reveal much more than a feature checklist.

If you mean AI share of voice (AI SOV) — i.e., “how often does my brand appear in ChatGPT/Gemini/Perplexity answers versus competitors, broken down by country, language, and market?” — the strongest tools today are:

My shortlist by use case

Global enterprise (50+ countries, many languages)

1. Profound — best if you need executive reporting, competitive intelligence, and large-scale tracking. indexly.ai
2. Evertune — best if AI SOV becomes a formal brand KPI. indexly.ai
3. Peec AI — best balance of multilingual coverage and usability. indexly.ai

B2B SaaS / technology companies

• Peec AI or Profound are usually the strongest fits because you can compare category prompts across markets (e.g., “best CRM in Germany” vs “best CRM in Japan”). indexly.ai

Consumer brands with localization needs

• Look for:
  • country-level prompt sets
  • native-language prompting (not just translated prompts)
  • local citation tracking
  • competitor sets that change by market

Agencies managing many clients

• Otterly AI and Peec AI tend to fit better because reporting workflows and multiple projects matter more than enterprise analytics depth. www.honeyb.aiverityscore.io

Features I would insist on before buying

For geographic/language AI SOV, avoid tools that only give one global score. You want:

• ✅ AI engine breakdown:
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google AI Overviews / AI Mode (where available)

• ✅ Market segmentation:
  • country
  • city/region (if relevant)
  • language
  • persona/audience

• ✅ Prompt-level reporting:
  • “Which prompts cause us to win/lose?”
  • “Which competitors replace us?”

• ✅ Citation intelligence:
  • which domains AI cites
  • why competitors appear

• ✅ Repeatable methodology:
  • multiple runs per prompt
  • sampling over time (AI answers vary) verityscore.io

If I were selecting a stack

• Enterprise multinational: Profound + Peec AI for complementary views
• Mid-market global brand: Peec AI
• SEO team expanding into AI search: Semrush AI Visibility
• Need a board-level AI brand metric: Profound or Evertune

One important caveat: AI SOV is still an emerging metric, and vendors calculate it differently (mentions vs citations vs ranking position vs sentiment weighting), so I would compare methodologies before comparing dashboards. www.honeyb.aiverityscore.io

If you tell me your industry (B2B SaaS, ecommerce, travel, finance, etc.), number of countries/languages, and whether you care about ChatGPT only vs all AI engines, I can narrow this to 2–3 options.

If your core requirement is AI share of voice by market × language × AI engine, I’d shortlist these:

My pick: Profound

For your specific use case, Profound is probably the strongest choice. Its tracking lets you assign prompts to countries, cities and languages, then calculate visibility, rank and share of voice at the prompt level. It also tracks multiple answer engines, including ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok and others. www.tryprofound.com

That matters because I wouldn't treat "global AI visibility" as one metric. A useful dataset should look more like:

Brand × market × language × engine × topic × prompt

For example:

Germany × German × ChatGPT × "best CRM for Mittelstand"
Germany × English × ChatGPT × "best CRM for European companies"
France × French × Perplexity × "meilleur CRM..."
US × English × Google AI Overviews × "best CRM..."

Profound explicitly supports this kind of country/language segmentation, and its own research demonstrates why native-language tracking matters: its analysis of 3.25B citations found materially different citation patterns across languages and countries. www.tryprofound.comwww.tryprofound.com

Peec is the one I'd demo alongside it

Peec AI is particularly interesting if your primary KPI is competitive SOV by country rather than the broader enterprise analytics/workflow layer. Its tooling explicitly supports pulling brand visibility and share of voice broken down by country, including comparing the same metrics against competitors. peec.ai

I'd put it ahead of Otterly if you're building a serious international reporting system.

Otterly is the value option

Otterly is surprisingly strong for geographic analysis: it currently supports 65+ countries and simulates AI search from within each country, so you're measuring regional differences rather than simply translating one global result. help.otterly.ai

It's a good choice if you want:

• country-by-country monitoring
• competitor SOV
• citation tracking
• relatively straightforward reporting
• lower cost than enterprise platforms

Where Similarweb becomes interesting

If you're asking a broader question—"What's our AI SOV in each country, and how does that relate to our competitive position, traffic and market opportunity?"—I'd seriously evaluate Similarweb.

Its AI Share of Voice methodology distinguishes brand visibility from brand mention share, which is an important distinction: appearing in 20% of answers isn't the same as owning 20% of the competitive conversation. www.similarweb.com

Similarweb also exposes AI rankings by country + category + AI engine, making it particularly interesting for market-level competitive intelligence. www.tryprofound.compeec.aiaisearch.similarweb.com

My ranking for your use case

If you're a multinational brand:

1. Profound — best overall for market × language × engine analysis
2. Peec AI — best alternative if SOV/competitive analytics are the priority
3. Similarweb — best if you want AI visibility integrated with broader market/traffic intelligence
4. Otterly — best value and very good geographic coverage
5. Semrush — best if you're already deeply embedded in its SEO ecosystem

One important buying criterion: don't just ask vendors whether they "support multiple countries and languages." Ask them to demonstrate the same 50–100 prompts run in, say, US English, UK English, German Germany, French France, and Spanish Mexico, and show you SOV, competitor SOV, citations, sentiment, and engine-specific results side by side. Regional AI results can differ substantially, and simply translating an English prompt is not equivalent to running a native-language/local-market query. www.tryprofound.comwww.tryprofound.com

If you tell me how many countries/languages you need and whether this is for SEO, brand marketing, or competitive intelligence, I can narrow this to the best 2–3 and compare their actual pricing/coverage.

If your priority is comparing AI share of voice across countries and languages, I’d shortlist these:

My picks

1. LLM Pulse — best fit if "AI share of voice" is the core requirement.
It explicitly calculates SoV against competitors and lets you slice it by AI model, country, language, and prompt collection. It also position-weights mentions, so being recommended first matters more than merely appearing somewhere in the response. llmpulse.ai

2. Qwairy — best if you're managing lots of markets.
Its enterprise offering claims 100+ countries and 10+ languages, with regional/language-specific monitoring, multi-brand dashboards, BI integrations, and portfolio-level reporting. That's particularly interesting if you're comparing dozens of country-market combinations rather than just 5–10. www.qwairy.co

3. Writesonic — best if you want the analytics tied to optimization.
It tracks visibility, citations, sentiment and SoV across 10+ AI platforms and lets you filter by market, language, competitor, topic and intent. writesonic.com

4. KIME — worth considering for international brand teams.
It specifically supports tracking across markets, languages and AI models and provides visibility, mention rate, recommendation frequency, sentiment and SoV benchmarking. kime.ai

5. GrowByData — strongest if citation/source intelligence matters as much as SoV.
Its interesting differentiator is separating visibility from citation share, so you can see not just whether AI mentions you but which sources are actually contributing to that visibility. growbydata.com

One important caveat

Don't choose based on the number of "countries" or "languages" alone. For global AI visibility, I'd test whether the product actually executes localized prompts in the target locale, rather than merely translating an English prompt. AI answers can change substantially based on country, language, local search results and grounding sources.

For example, a useful benchmark would be:

Brand A vs B vs C → "best [category] for [use case]" → US/English vs Germany/German vs France/French vs Japan/Japanese → ChatGPT vs Gemini vs Perplexity → SoV + position + citations

That's much more meaningful than a single global AI visibility score.

If I were buying today:

• 5–20 markets: LLM Pulse
• 20–100+ markets / enterprise: Qwairy
• SEO/GEO team that also wants optimization workflows: Writesonic
• Heavy citation/market intelligence: GrowByData

If you tell me roughly how many countries/languages, number of brands, and whether you're B2B or consumer, I can narrow this to the 2–3 products I'd actually demo, including pricing and specific gaps in their geographic/language coverage.

If your core requirement is comparing AI share of voice across countries and languages, I’d shortlist these:

My picks

1. Semrush Enterprise AIO — best overall for a global enterprise

Semrush now explicitly supports location + language targeting, competitor comparisons, and AI SoV reporting across ChatGPT, Google AI Mode, Perplexity and Gemini. Its SoV metric incorporates both mentions and position in AI responses. www.semrush.com

Semrush AI Visibility / Enterprise AIO

2. Profound — best if AI search intelligence is the primary job

I'd look hardest at Profound if you're managing a large multinational brand and want granular competitive intelligence rather than simply an SEO add-on. Community comparisons consistently put Profound toward the enterprise end of the market, particularly for custom reporting and competitive analysis. www.reddit.comwww.reddit.com

3. Peec AI — best dedicated GEO platform

A strong choice if you don't need the enormous traditional-SEO ecosystem around Semrush. It's purpose-built around AI visibility, including share of voice, sentiment, mentions and citations across multiple AI engines. www.reddit.comwww.reddit.com

4. OptimizeGEO — particularly interesting for your specific use case

This is one I'd demo specifically because it advertises city-level geographic tracking and multilingual prompt coverage in one dashboard. That's closer to your question than tools that merely let you select a country. www.optimizegeo.ai

5. Omnia — good practical option for multinational monitoring

Omnia explicitly positions its monitoring around countries and languages, while tracking SoV, citations and competitors across major AI engines. www.useomnia.com

Omnia

One important caveat

For a multinational program, I would not treat "AI share of voice in France" as simply the French equivalent of your US SoV.

The underlying citation/source ecosystem can be dramatically different by market and language. A 2026 analysis covering 12 markets and 13 languages found substantial market-specific differences in the sites LLMs use as sources; another large-scale analysis found that AI-search source overlap between markets can be surprisingly low. arxiv.org

So I'd want the platform to let you compare at least:

Market × language × AI engine × prompt category × competitor × mention rate × position × citation share

rather than just giving you a single global "visibility score."

If I were buying today

• Global Fortune 500 / multinational: Profound or Semrush Enterprise AIO
• AI-search/GEO team: Peec AI
• Lots of countries + city-level localization: OptimizeGEO
• Lean marketing team: Omnia
• Want one platform alongside conventional SEO: Semrush

If you tell me how many countries/languages you need (e.g. 10 countries / 6 languages) and roughly how many brands/prompts, I can narrow this to the best 3 and compare their actual geo/language capabilities, engines, API/export, historical data, and likely pricing.

If your main requirement is AI share of voice (SOV) by geographic market and language, I’d narrow the field to Peec AI, Profound, and Writesonic, with Peec AI probably the best fit for a multinational marketing team.

My top 3

1. Peec AI — best overall for your use case

Peec AI

This is the one I'd demo first. Peec explicitly supports segmentation by model, country, and prompt tags, so you can construct something like:

US / English vs UK / English vs Germany / German vs France / French

…and compare brand visibility, competitors, citations, and trends. It also says it runs prompts daily, which is useful for longitudinal SOV rather than one-off snapshots. peec.aipeec.aiwritesonic.com

Its particularly attractive differentiator is that international/region tracking is built into the product rather than being an afterthought. peec.ai

2. Profound — best for a sophisticated enterprise program

Profound

I'd choose this if you need a more comprehensive enterprise-grade AI-search intelligence system: lots of markets, competitors, prompts, citation analysis, reporting and organizational workflows.

The tradeoff is complexity/cost. For simply answering "What's our AI SOV in Germany vs the US?", Peec may get you there faster.

3. Writesonic — worth testing if language/market segmentation is the #1 requirement

Writesonic AI Visibility Tracker

Writesonic is unusually explicit about allowing filtering by competitor, market, language and intent, while tracking visibility, citations, sentiment and SOV across 10+ AI platforms. writesonic.com

One important caveat

Don't buy based simply on the number of "countries" or "languages" a vendor claims to support.

For your use case, I'd test whether the platform actually executes localized prompts in the relevant market/language, rather than merely letting you tag a prompt as "Germany." You want to distinguish:

• 🇺🇸 US user asking in English
• 🇬🇧 UK user asking in English
• 🇩🇪 German user asking in German
• 🇩🇪 German user asking in English
• 🇫🇷 French user asking in French

Those can produce materially different AI recommendations and citations.

I'd also insist on being able to calculate SOV at multiple levels:

Brand SOV → category SOV → competitor SOV → country → language → AI engine → prompt/intent

That lets you answer questions like "We're #1 in US English but only #6 in German queries in Germany—why?" rather than getting one global "AI visibility score."

My recommendation

If I were evaluating these for a multinational brand, I'd run a 2-week bake-off of Peec vs Profound vs Writesonic using the exact same:

• 100–300 prompts
• 5–10 countries
• 3–5 languages
• 5–10 competitors
• 3–5 AI engines
• informational + commercial + comparison intent

Then compare SOV consistency, localization fidelity, citation accuracy, competitor detection, historical trending, and export/API quality.

If you tell me how many countries/languages you need and whether this is B2B, ecommerce, travel, finance, SaaS, etc., I can give you a much more specific shortlist—including which platform is strongest for 10+ markets and what the likely enterprise pricing looks like.

If your priority is comparing AI share of voice across countries and languages, I’d shortlist these:

1. Profound — my #1 for global programs

Profound is probably the strongest fit if you're trying to answer questions like:

“What's our AI share of voice in Germany vs. France vs. Japan, and how does that change when the query is in German, French, or Japanese?”

It explicitly supports share of voice, regional comparisons, model-level analysis, topics and prompts. Its reporting can break visibility down by region, and its current platform covers a broad set of answer engines. help.tryprofound.com

Its API also exposes share_of_voice, visibility, mentions, average position, etc., which is useful if you want to put global AI-SOV into your own BI/reporting stack. docs.tryprofound.com

I'd choose Profound if: you're an enterprise/multinational and AI visibility is becoming a serious market-intelligence KPI.

2. Semrush AI Visibility — best for SEO + AI together

Semrush has become unusually strong here. Its AI Visibility Toolkit lets you specify location and language, then compare AI share of voice against competitors. Brand Performance supports 68,000+ location-language combinations, including country, region, city and global configurations. www.semrush.com

It also covers ChatGPT, Google AI Mode, Perplexity and Gemini, with competitor and sentiment analysis. www.semrush.com

The big advantage is that you can connect AI visibility with traditional SEO data, keywords, backlinks, content and competitor research.

I'd choose Semrush if: your team already has a substantial SEO operation and wants AI SOV incorporated into the existing workflow.

3. Peec AI — best dedicated AI-SOV analytics

Peec is particularly attractive if you don't need the enormous SEO suite around the AI data.

Its definition of SOV is straightforward: your brand's mentions divided by total tracked brand mentions. docs.peec.ai

More importantly for your use case, Peec explicitly supports country-level competitive gaps—e.g., identifying countries where your visibility trails a competitor and calculating the SOV gap. peec.ai

Peec is also doing interesting research on multilingual AI search. For example, its analysis of 10M+ ChatGPT searches found substantial English-language retrieval even when users ask questions in other languages. peec.ai

I'd choose Peec if: the core requirement is a clean AI visibility / SOV intelligence layer, rather than a broad SEO platform.

The important distinction: country ≠ language

For your use case, I wouldn't buy based simply on “number of countries supported.”

You ideally want to be able to construct a matrix like:

That's important because English-only measurement can materially misrepresent local-market AI visibility. Recent research across 12 European languages found that query language can substantially change which brands are recommended, particularly benefiting local brands when users query in their home language. arxiv.org

My recommendation

If I were evaluating these for a multinational brand, I'd run a bake-off between:

Profound vs. Semrush vs. Peec

And I'd give each the same:

• 10–20 countries
• 3–5 languages
• 50–200 prompts per market
• 5–10 competitors
• ChatGPT + Gemini + Perplexity + Google AI
• branded and non-branded prompts
• weekly/monthly SOV tracking

Then compare not just the dashboards, but whether the underlying prompt/response data is actually comparable across languages and geographies.

For a pure global AI-share-of-voice use case, my ranking is: Profound > Peec > Semrush. For a combined SEO + AI program, I'd flip that to Semrush > Profound > Peec.

If your specific need is AI share of voice (SOV) by country/market and language, I’d shortlist these:

My recommendation

1. Scrunch AI — probably the best fit for your exact requirement.

Scrunch lets you segment AI share of voice by country, AI platform, topic, persona, funnel stage, branded/non-branded prompts, and other dimensions. It also lets you drill down to individual prompts and citations rather than just giving you a single global visibility score. scrunch.com

That makes it particularly attractive if you're trying to answer questions like:

“Our brand has 22% AI SOV in Germany, but only 9% in France—and is the difference caused by language, competitors, or the sources LLMs are using?”

2. Profound — best if this is a serious global enterprise measurement program.

I'd favor Profound if you need a more sophisticated enterprise setup spanning many markets, models, competitors and prompts. Independent 2026 comparisons generally put it toward the enterprise end of the category. nboundmarketing.com

3. Peec AI — best pure SOV/competitive-intelligence choice.

Peec explicitly measures visibility, position, sentiment and share of voice, including competitor comparison, and lets you select the AI models you want to monitor. peec.ai

One important caveat about “language”

Don't assume that a tool supporting multiple languages means it can answer the market × language question properly.

This is actually a meaningful methodological issue: recent research across 12 European languages found that changing the query language can substantially change which brands are recommended, with English-only monitoring potentially understating local brands' AI visibility. arxiv.org

For a global program, I'd therefore insist that the platform can distinguish at least:

Country → language → prompt/topic → AI engine/model → brand SOV → competitor SOV → citations

rather than simply translating English prompts into other languages.

If I were buying today

I'd run a bake-off between Scrunch, Profound and Peec using the same 100–300 prompts in, say, US English, UK English, German, French, Spanish and Japanese, across your major target markets.

The winner shouldn't necessarily be the one reporting the highest SOV. I'd judge them on:

1. True geographic localization — does “France” actually mean a French-market AI result?
2. Native-language prompts rather than machine-translated prompts.
3. Repeatability — how much does SOV fluctuate between runs?
4. Model coverage — ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.
5. Competitor SOV at market/language level.
6. Citation/source SOV — why is the competitor winning?
7. Raw response access — can you inspect the actual AI answers behind the metric?
8. API/export — essential if you're building a global reporting layer.

That last point matters because AI visibility is still relatively immature: different platforms can produce materially different SOV figures depending on how they sample prompts, deduplicate responses, and define a “mention.” llmvisibility.tech

Bottom line: Scrunch is my first choice for geo × language × SOV, Profound for a large enterprise/global intelligence program, and Peec if your primary requirement is straightforward competitive AI SOV.

If you tell me how many countries/languages, which AI engines, and roughly how many brands/competitors you're tracking, I can give you a much more specific 2026 shortlist—including pricing, API access, geographic granularity, and which one I'd buy.

If your specific requirement is AI share of voice by country × language × competitor × AI engine, I’d shortlist these:

1. Semrush — my first choice

For a multinational brand, Semrush is probably the easiest place to start. Its Brand Performance reports let you specify a location and language, then compare AI share of voice, sentiment and competitors. Semrush says it supports 68,000+ location-language combinations, including countries, regions and cities. www.semrush.com

It also lets you break performance down by AI platform, including ChatGPT, Google AI Mode, Perplexity and Gemini. www.semrush.com

Why I'd pick it: you can get something like:

Germany / German / SaaS category → Brand A 31% SoV vs Brand B 24% vs Brand C 18%

and compare that with:

France / French → Brand A 17% vs Brand B 29%...

That's much closer to the market-by-market competitive intelligence use case you're describing.

2. Scrunch — potentially better for a serious global program

Scrunch is particularly interesting if you want to build a matrix of country × language × persona × prompt × model. It supports prompts in any language and country-level geolocation through personas. helpcenter.scrunchai.com

Its SoV reporting can be filtered by AI platform, topic, persona, funnel stage, country, etc. scrunch.com

A particularly useful feature is that one prompt template can be deployed across multiple countries, languages, personas and AI platforms. scrunch.com

I'd choose Scrunch over Semrush if your core problem is managing a large international AI-search measurement program rather than integrating AI visibility into an existing SEO stack.

3. Peec AI — excellent if SoV is the central KPI

Peec is purpose-built around AI visibility. It explicitly measures visibility, position, sentiment and share of voice against competitors. peec.ai

I'd put it high on the list if your dashboard needs to answer:

• What % of AI answers mention us?
• How does that compare with competitors?
• Which prompts drive our SoV?
• Which LLMs are we winning/losing?
• Is our position improving over time?

It's less of an all-in-one SEO platform and more focused on the AI visibility analytics problem.

4. OtterlyAI — strong value for multinational monitoring

Otterly is surprisingly good for this particular requirement. It currently supports 65+ countries, and its monitoring accepts prompts in any language, preserving the language you actually entered and querying the AI engine in the selected country context. help.otterly.ai

That's important because English-only measurement can materially misrepresent local AI visibility. Recent research found that changing the query language can substantially change which brands are recommended, particularly for local brands. arxiv.org

My ranking for your use case

If you're evaluating software specifically for global AI Share of Voice, I'd rank them:

1. Semrush — best combination of geographic/language coverage + SoV + competitive analysis
2. Scrunch — best for sophisticated country/language/persona segmentation
3. Peec AI — best dedicated AI SoV analytics experience
4. OtterlyAI — best if you want broad international coverage without going straight to enterprise tooling

One important caveat: don't compare vendors' SoV percentages as if they're interchangeable. They use different prompt sets, sampling methodologies, model environments and weighting. Treat each platform's SoV primarily as a within-platform trend/benchmark.

If you're buying for a global enterprise, I'd actually run a bake-off between Semrush vs. Scrunch vs. Peec using the same ~50 prompts across, say, US/English, UK/English, Germany/German, France/French, Japan/Japanese and Brazil/Portuguese. That will reveal much more than feature/pricing comparisons.

If you mean AI Share of Voice (AI SOV) — measuring how often a brand appears in AI-generated answers versus competitors across countries, regions, and languages — the best tools are still a developing category (often called GEO / AEO / AI visibility platforms). For a global program, I’d prioritize: location simulation, language support, competitor benchmarking, citation tracking, prompt-level data, and repeatable measurement cadence. arxiv.org

Here are the strongest options:

My shortlist by use case

Global enterprise (50+ markets, many languages)

1. Profound
2. Semrush
3. OptimizeGEO

SEO/content team adding AI visibility

1. Semrush
2. Peec AI

Agency managing multiple brands

1. Peec AI
2. Otterly.AI

Features I would require before buying

For a true geographic/language comparison, make sure the tool can:

• Run the same prompt set by country + language
  • e.g., “best CRM for startups” in English US vs German Germany vs Japanese Japan
• Separate:
  • brand mentions
  • competitor mentions
  • citation sources
  • position/order in answer
  • sentiment
• Track multiple AI engines:
  • ChatGPT
  • Google AI features
  • Gemini
  • Perplexity
  • Claude
• Export data for BI tools
• Repeat measurements over time (AI answers fluctuate, so one-off checks are unreliable). arxiv.org

If your goal is a multinational brand dashboard (e.g., compare AI SOV in US vs UK vs Germany vs Japan), I would lean toward Profound or Semrush for enterprise reporting, with OptimizeGEO worth evaluating if localization depth is the main requirement. www.reddit.comwww.optimizegeo.ai

If you're looking to measure AI Share of Voice (AI SoV)—that is, how often your brand is mentioned or recommended by AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.) across different countries and languages—the market is still evolving. A handful of platforms have emerged as leaders.

Here's how I'd compare them:

Top recommendations

1. Profound

Best for large brands wanting the deepest AI visibility data.

Strengths:

• Tracks ChatGPT, Gemini, Claude, Perplexity, and other AI systems
• Country-specific prompts
• Localized prompt libraries
• Brand share of voice
• Competitor benchmarking
• Citation/source analysis
• Executive dashboards

This is currently one of the strongest products if AI SoV is your primary KPI.

2. Peec AI

Probably the strongest choice for multilingual companies.

Strengths:

• Compare visibility across countries
• Native multilingual prompt tracking
• AI search rankings
• Brand mentions
• Competitive benchmarking
• Market-by-market reporting

If you're comparing, for example:

• US vs Germany
• France vs Spain
• English vs Japanese

Peec AI is particularly well suited.

3. Goodie

Good balance between usability and depth.

Highlights:

• AI visibility monitoring
• Prompt management
• Competitor tracking
• Geographic segmentation
• Marketing-friendly dashboards

4. Scrunch AI

More focused on AI optimization than pure monitoring.

Useful for:

• discovering why competitors appear more often
• monitoring recommendation quality
• testing prompts
• improving AI discoverability

Traditional SEO suites

Both Semrush and Ahrefs have begun adding AI search and AI overview capabilities. They're useful if AI visibility is only one part of your broader SEO program, but they generally aren't as specialized for AI SoV as the dedicated platforms above.

Features that matter for geographic AI SoV

For international brands, prioritize platforms that support:

• Country-specific prompt testing
• Native-language prompts (not just translation)
• Multiple AI models (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Local competitors by market
• Citation and source analysis
• Trend tracking over time
• Custom prompt libraries
• API access for BI dashboards
• Scheduled monitoring

If you operate in 20+ countries

A common enterprise setup is:

• Profound for executive AI Share of Voice reporting
• Peec AI for multilingual and country-level tracking
• Semrush or Ahrefs for traditional SEO alongside AI visibility

That combination gives both AI-specific insights and conventional search performance.

If you can share:

• how many countries you operate in,
• which AI platforms you care about (ChatGPT only, or also Gemini, Claude, Perplexity, etc.), and
• whether you're B2B or B2C,

I can recommend the best fit based on your scale and budget.

If your goal is comparing AI share of voice (SoV) across countries and languages, you're looking for a newer category often called AI visibility, LLM visibility, or Generative Engine Optimization (GEO) platforms. The biggest differentiator isn't whether they measure SoV—many do—but whether they support localized prompts, multiple languages, and country-specific testing.

Here's how I'd rank them:

Best overall: Semrush AI Visibility Toolkit

Semrush has become one of the strongest options because it combines:

• AI share of voice
• Country-level reporting
• Competitor comparisons
• Prompt tracking
• Traditional SEO metrics
• Historical trends

It also lets you break down visibility by geography, which is essential for comparing markets like Germany vs. Japan vs. Brazil rather than treating AI visibility as a single global number. www.semrush.com

Best for multinational brands: Profound

Profound is probably the most mature enterprise AI visibility platform.

It focuses on:

• ChatGPT
• Gemini
• Claude
• Perplexity
• Google AI
• localized prompts
• citation analysis
• competitor benchmarking

It's commonly used by Fortune 500 marketing teams because it emphasizes governance, reporting, and market segmentation rather than just rankings. www.reddit.com

Best for international GEO teams: Otterly AI

Otterly AI has been one of the earlier platforms supporting country-specific monitoring.

Good capabilities include:

• country-specific prompt execution
• competitor tracking
• AI citation monitoring
• recurring reports

Many agencies use it for international clients because it supports repeated monitoring across markets. neuraladx.com

Best if language differences matter

If you're studying AI behavior across languages (for example, asking the same question in English, Spanish, French, Japanese, and Arabic), look for tools that let you specify:

• query language
• execution location
• AI model
• competitor set

Research published in 2026 found that LLM recommendations can change substantially depending on the query language, especially for regional brands. English-only monitoring can significantly understate visibility in local markets. arxiv.org

Important capabilities to require

For a global AI SoV program, I'd insist on:

• Native multilingual prompt libraries
• Country-specific execution
• Separate reporting by language and market
• ChatGPT, Gemini, Claude, Perplexity, and Google AI support
• Citation/source tracking
• Competitor benchmarking
• Historical trend analysis
• API access
• Export to BI tools (Looker, Power BI, Tableau)

If you're evaluating vendors

Ask these questions:

• Can I run the same prompt in 20 countries?
• Can I compare English vs. local-language prompts?
• How many LLMs are tracked?
• Are prompts executed from the target country or merely translated?
• Is SoV weighted by mention position or simple mention count?
• How often are prompts rerun?
• Can I upload my own prompt library?
• Is the data accessible via API?

Recommendations by organization size

• Enterprise (global brands): Semrush AI Visibility Toolkit, Profound, Adobe LLM Optimizer
• Mid-market: Otterly AI, Peec AI
• Agencies: Otterly AI, Peec AI, Semrush
• Research/benchmarking: Semrush plus a custom prompt framework to normalize results across countries

One caveat: there is no industry-standard definition of "AI share of voice." Some tools count any brand mention, others weight the order of mentions, and others factor in citations or prominence. If you're comparing vendors, verify exactly how each calculates SoV before using the metric for cross-platform or year-over-year comparisons. llmpulse.ai

If your priority is comparing AI share of voice across countries, regions, and languages, you're looking for the new category of AI Visibility / GEO (Generative Engine Optimization) platforms, not traditional SEO tools.

Here's how I'd rank the current options:

1. Genoma — strongest overall for geographic AI visibility

Genoma is one of the few platforms built specifically around country- and language-specific AI behavior.

It lets you:

• compare ChatGPT, Claude, and Gemini
• run prompts in different countries
• compare English vs. Spanish vs. French (etc.)
• measure AI Share of Voice by market
• see which URLs AI is citing
• compare competitors by geography rather than just globally. www.genomahq.com

This is probably the closest match to your question.

2. ORIA — best enterprise workflow

ORIA emphasizes:

• market-specific prompts
• language filtering
• AI answer monitoring
• competitor benchmarking
• executive dashboards
• prompt intelligence segmented by geography and intent. oria.global

If you have regional marketing teams, this is a strong choice.

3. OptimizeGEO — strongest geographic analytics

Their standout capabilities include:

• city-level tracking
• multi-region monitoring
• multilingual prompts
• normalized AI visibility scoring
• tracking across ChatGPT, Gemini, Claude, Copilot, Grok, Google AI, and Perplexity. www.optimizegeo.ai

If your company operates across North America, Europe, APAC, and LATAM simultaneously, this is one of the most comprehensive offerings.

4. GeoHub

GeoHub focuses heavily on:

• countries
• personas
• languages
• citation quality
• domain-level AI visibility

One nice feature is showing why AI produced different answers in Thailand versus Singapore versus Germany. www.geohub.app

5. Zumi

Zumi is particularly good for daily competitive tracking:

• mention rate
• share of voice
• average answer position
• engine-by-engine comparisons
• competitor dashboards. www.zumihq.com

If you're a large enterprise

Also consider:

• Profound
• AthenaHQ
• Peec AI

These are widely discussed as enterprise AI visibility platforms with strong competitive intelligence capabilities, although publicly available information on multilingual geographic comparison is less detailed than for the tools above. www.reddit.com

Features to insist on

For international AI share-of-voice measurement, I'd expect a platform to support:

• Country-level prompt execution (e.g., US vs. UK vs. Germany vs. Japan)
• Native-language prompts rather than machine-translated ones
• Multiple AI engines (ChatGPT, Gemini, Claude, Perplexity, Google AI Mode/Overviews, Copilot, Grok)
• AI Share of Voice by competitor
• Citation/source tracking
• Trend analysis over time
• Custom prompt libraries by market
• API access for exporting data to BI tools

One important caveat

Comparing markets isn't as simple as translating prompts. Recent research shows that query language alone can significantly change which brands AI recommends, meaning an English-only audit can substantially underestimate the visibility of local brands in their home markets. For global brands, you should measure using native-language prompts in each target market, not just English translated across regions. arxiv.org

For a multinational company tracking AI visibility in 20+ countries, my shortlist would be:

1. urlOptimizeGEOturn0search2 (most comprehensive geographic capabilities)
2. urlGenomaturn0search0 (excellent market and language segmentation)
3. urlORIAturn0search1 (best enterprise reporting)
4. Profound (enterprise competitive intelligence)
5. Peec AI (strong monitoring with a growing feature set)

If your priority is comparing AI share of voice (SoV) across countries, languages, and competitors, the market is still maturing. Most tools do one of three things:

1. Enterprise AI visibility monitoring (best for global brands)
2. SEO platforms adding AI visibility
3. Specialized AI SoV startups

Here's how I'd rank them.

1. Profound (Best overall for multinational brands)

Strengths:

• Country-specific prompt testing
• Native-language prompt libraries
• Competitive AI share of voice
• Citation tracking
• Trend analysis over time
• Enterprise dashboards

If you're monitoring:

• US vs Germany
• Japan vs Korea
• English vs Spanish vs French

this is probably the strongest dedicated platform today. Industry analysts and practitioners consistently place it among the leaders for enterprise AI visibility. www.ai-visibility-software.comwww.reddit.com

2. Semrush AI Visibility Toolkit

If your organization already uses Semrush for SEO, this is often the easiest addition.

Advantages:

• AI SoV alongside traditional search
• Country databases
• Competitive comparisons
• AI Overview tracking
• Existing keyword and SEO data integration

It won't always have the deepest LLM-specific analytics, but it excels at connecting AI visibility with organic search performance. www.semrush.com

3. LLM Pulse

One of the stronger products specifically for:

• filtering by country
• filtering by language
• comparing AI models
• measuring SoV over time

It lets you segment by:

• locale
• prompt collection
• model
• date

which is valuable for international brands. llmpulse.ai

4. Otterly AI

Popular with agencies because it supports:

• multiple countries
• recurring prompt runs
• competitor monitoring
• historical reporting

Its international coverage is one of its stronger differentiators. www.ai-visibility-software.comwww.reddit.com

5. Peec AI

Especially good for European companies.

Good at:

• multilingual monitoring
• citation analysis
• competitive AI visibility
• recurring benchmark reports

Often chosen by marketing teams operating across several European markets. www.ai-visibility-software.comwww.reddit.com

6. AISoV (Braign)

A more focused AI share-of-voice platform.

It compares:

• ChatGPT
• Claude
• Gemini

using the same prompt set while measuring:

• brand mentions
• competitors
• citations
• share of voice

Simple and purpose-built rather than an all-in-one SEO suite. sov.braign.io

What matters for multilingual AI SoV

If you're evaluating vendors, I'd specifically ask whether they support:

• Native-language prompts (not just machine-translated English prompts)
• Country-specific execution (e.g., French users in France vs. French users in Canada)
• Separate reporting by language and geography
• Multiple repeated runs per prompt (AI outputs vary between runs)
• Citation/source tracking
• Competitor benchmarking
• Historical trend analysis

Research has shown that AI recommendations can differ substantially depending on the query language and local market. English-only monitoring can underestimate the visibility of local brands in their home languages. arxiv.org

Recommendations by organization size

• Global enterprise (20+ countries): Profound
• Enterprise already using SEO platforms: Semrush AI Visibility Toolkit
• Mid-market SaaS or B2B: LLM Pulse
• Agency managing international clients: Otterly AI
• European multilingual brands: Peec AI
• Cost-conscious teams wanting focused AI SoV: AISoV (Braign)

If you can share your use case—for example, a consumer brand, B2B SaaS, pharmaceuticals, finance, or another industry—and roughly how many countries and languages you need to monitor, I can narrow this to the 2–3 platforms that best fit those requirements.

For comparing AI share of voice (AI SOV) across countries, regions, and languages, the best software depends on whether you care most about competitive benchmarking, enterprise reporting, prompt-level analysis, or GEO optimization (generative engine optimization). The market is still evolving, so I’d prioritize tools that let you control prompt sets, AI engines, locales, and languages rather than just giving a single “visibility score.” www.shadow.inc

My shortlist by use case

Global enterprise (10+ markets, many languages)

1. Profound
2. BrightEdge
3. Semrush

Marketing team wanting practical GEO improvements

1. Semrush
2. Peec AI
3. OptimizeGEO

Agency benchmarking multiple clients

1. Peec AI
2. Semrush
3. Profound

Features I would require before buying

For a true geographic/language AI SOV comparison, make sure the platform supports:

• Locale simulation (e.g., US vs Germany vs Japan results)
• Prompt translation and native-language prompts (not only English prompts translated afterward)
• Multiple AI engines (ChatGPT, Gemini, Perplexity, AI Overviews, etc.)
• Competitor share-of-mentions/citations
• Historical tracking (AI answers fluctuate, so repeated measurements matter) arxiv.org
• Source/citation analysis (which local websites, publishers, and communities influence AI answers)

A key consideration: English-only tracking can miss meaningful differences in local markets because AI recommendations and sources can vary by query language and geography. arxiv.org

If you’re choosing for a multinational brand, I’d lean toward Profound or BrightEdge. If you’re building a GEO program from scratch, I’d start with Semrush + a specialist AI visibility platform like Peec AI or OptimizeGEO.