ChatGPT answers, unedited

If your requirement is specifically “which URLs on each client’s site are being cited by AI assistants, and how often?”, I’d shortlist these:

1. otterly.ai — probably the closest fit

OtterlyAI explicitly tracks website citations down to the URL level, including how often each URL is cited and which AI engine cited it. It covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly Otterly

It also has an Agent Analytics feature that is particularly interesting for client SEO work: it can show which AI agents actually visit which pages on the client's site, with visits broken down by engine. That lets you distinguish:

• AI crawled/visited /page-a
• AI actually cited /page-a
• How many times /page-a was cited
• Which AI engine cited it

Its citations report can also be filtered by engine, date range and country. Otterly.ai Otterly.ai

For an agency managing multiple client sites, this is the one I'd test first.

2. peec.ai — strong alternative

Peec tracks source citations at both domain and URL level, including citation frequency. It monitors ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, among others. Peec AI Peec AI

Its agency offering is explicitly designed for multiple client brands, with per-client visibility, citation and reporting data. Peec AI

One useful distinction is that Peec separates “used” sources (content informed the answer) from “cited” sources (the URL was actually shown as a citation). Peec AI

My recommendation

For your exact use case, I'd start with OtterlyAI, especially if you're trying to build a report like:

The important thing is that you don't just want an AI “visibility” tracker. You want URL-level citation intelligence. Both tools offer that, but Otterly's combination of citation tracking + actual AI-agent page visits is unusually well aligned with what you're describing. Otterly Otterly.ai

If you're doing this for an SEO/GEO agency with dozens or hundreds of client domains, I can also compare OtterlyAI vs Peec vs Profound vs Semrush AI Visibility specifically on multi-client support, URL-level citation data, API access, white-label reporting, and price.

If your main requirement is “for each client site, show me exactly which URLs AI assistants cite and how often,” I’d look first at otterly.ai.

Why it fits:

• Page/URL-level citation tracking: it reports which specific URLs from a site are cited, rather than only whether the domain is mentioned. Otterly Otterly
• Frequency: you can see how often a particular domain or URL is referenced and track citations over time. Otterly
• Multiple AI engines: it covers ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude. Otterly AI
• Agency-friendly: its Workspaces feature is specifically designed for managing multiple brands/clients, with separate reports and data. Otterly
• Reporting: CSV exports and a Looker Studio connector make it useful if you're producing recurring client reports. Otterly

One alternative worth testing

indexly.ai looks particularly strong if page-level citation history is the core requirement. It explicitly provides daily citation counts per URL, broken down by AI model, and says it retains the full historical data. It covers ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews. Indexly

So I'd frame the choice as:

• OtterlyAI → better fit if you're an agency managing many client accounts + reporting.
• Indexly → especially interesting if you care about granular URL-by-URL citation history.
• BotSights → worth considering if you specifically want to connect AI citations to actual bot visits and resulting human traffic, rather than relying only on sampled AI queries. BotSights

One important distinction: these tools generally measure citations by running/monitoring AI queries, rather than having access to every conversation users have with ChatGPT, Claude, etc. So “cited 47 times” should be interpreted as citations observed by the platform, not necessarily the total number of times that URL has ever been referenced across all AI conversations.

If you tell me how many client sites you manage (e.g. 10, 50, 200+) and whether you need white-label client reporting, I can narrow this down to the most suitable 2–3 tools and compare pricing/features.

Yes. For your specific requirement—which exact pages on a client’s site are being cited by AI assistants, and how often—I’d shortlist these:

• indexly.ai — probably the closest match. It explicitly tracks daily citation counts by URL, broken down by AI model, and lets you see which pages ChatGPT, Claude, Gemini, Perplexity, and Grok cited. Indexly
• ahrefs.com — useful if you already use Ahrefs. Its report includes the specific pages most frequently cited alongside your brand, as well as platform and topic breakdowns. Ahrefs
• trendos.com — particularly interesting for an agency because it focuses on the sources/pages behind AI answers, including how frequently each page appears. Trendos
• ahoylighthouse.com — more of an AI-visibility/GEO platform than a pure citation monitor. It tracks citations across 10+ AI platforms and ties recommendations to individual pages. Lighthouse

My pick for an agency

I'd start with Indexly. Your question is narrower than general "AI visibility": you want a page-level citation ledger that can answer something like:

/services/seo/ — 47 citations
/blog/best-crm-for-lawyers/ — 31 citations
/pricing/ — 8 citations
/about/ — 0 citations

…and ideally break those numbers down by ChatGPT vs. Perplexity vs. Gemini vs. Claude, over time.

Indexly explicitly advertises that exact URL-level measurement. Indexly

One important caveat: these tools generally measure citations from repeated AI queries, rather than having access to some universal log of everything ChatGPT or Claude has ever cited. So "47 citations" means citations observed in the tool's monitored prompt set—not literally every time an assistant anywhere referenced that page. This is an important distinction when reporting results to clients.

If you're looking for this specifically as an agency/SEO reporting product, I can also compare 5–10 tools on price, white-label reporting, API access, number of prompts, page-level citation tracking, and client dashboards and tell you which I'd buy.

Yes. For your specific use case—“Which exact pages on my clients’ domains are AI assistants citing, and how often?”—I’d shortlist these:

• indexly.ai — probably the closest fit. It explicitly reports citation counts by URL, daily trends, AI-engine breakdowns, and lets you filter by page path. It tracks ChatGPT, Claude, Gemini, Perplexity and Grok. Indexly Indexly
• trendos.com — strong if you want to understand not just your clients' pages but which pages/domains AI trusts across a market and how frequently they're cited. Trendos
• citations.io — more focused on brand visibility, but it captures the underlying AI answers and cited sources and provides reporting around citation share. Citations
• llmpulse.ai — particularly useful if you want citation-source analysis down to domain, host, and individual page, including competitor/third-party sources. LLM Pulse

My pick for an agency

I'd start with Indexly. Its “My Page Citations” functionality maps especially well to your requirement:

client site → exact URL → number of AI citations → AI engine → change over time

That's materially different from ordinary “AI visibility” tools that tell you your brand was mentioned but don't tell you which client page generated the citation. Indexly specifically says it provides daily URL-level citation counts and per-engine totals. Indexly

One important distinction: AI citations and AI referral traffic aren't the same metric. A model can cite a client's page thousands of times without users clicking through. Tools such as Indexly can measure the former, while analytics products such as surva.ai focus more on actual visits from AI platforms and the landing pages receiving them. surva.ai surva.ai

If you're looking for this specifically as an agency/client reporting tool, I can also compare the best 5–10 options on price, number of domains, page-level citation tracking, API/export, white-label reports, and historical data.

If your goal is specifically “which URLs on each client’s site are AI assistants citing, and how often?”, I’d shortlist these:

1. ahrefs.com — my first choice. It has a dedicated Cited Pages view and distinguishes between pages that AI actually cites and pages it merely found/retrieved. Ahrefs defines a citation as a page appearing at least once as a cited source in an AI response. Ahrefs Help Center Ahrefs
2. semrush.com — best if you already use Semrush. Its Cited Pages report shows which URLs receive citations, the prompts associated with them, and citation trends. It also supports daily prompt tracking and white-label reporting, which is useful for an agency managing multiple clients. Semrush Semrush
3. birdeye.com — worth considering for agency/client reporting. Its citation reporting goes down to individual URLs and provides citation counts/share plus breakdowns for ChatGPT, Gemini, and Perplexity. Birdeye Help Center
4. trendos.com — interesting if you want citation intelligence rather than a broad SEO suite. It explicitly tracks the exact pages AI engines cite and how frequently each page appears. Trendos

What I'd pick

For an SEO/GEO agency managing multiple client sites, I'd start with Ahrefs Brand Radar or Semrush.

The key distinction is that you don't just want a brand mention tracker. You want a system that gives you something like:

That's much more actionable: you can identify which pages are earning AI citations, see what questions cause those citations, and then optimize the pages that are already demonstrating AI relevance.

One caveat: these tools generally measure citations from a set of tracked/tested prompts, not every AI conversation happening in the wild. So “47 citations” should be interpreted as 47 observed citations in the tool's measurement set, rather than 47 total times the URL was cited across all users. Semrush, for example, describes its methodology as systematically querying AI platforms and analyzing the resulting answers. Semrush

If you tell me how many client sites you manage and whether you need white-label reporting, I can narrow this down to the best 1–2 options and compare price, number of domains, AI engines, URL-level citation tracking, API/export, and agency reporting.

Yes. If your key requirement is “which exact pages on each client’s site are AI assistants citing, and how often?”, I’d shortlist these:

• indexly.ai — my top pick for this specific use case. It explicitly provides daily citation counts by URL, broken down by AI model, with filters by page and engine. It covers ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews, and has an API for citation events. Indexly
• brandauditor.io — strong agency-oriented alternative. It tracks the exact URLs cited for keywords and gives citation-frequency counts, plus alerts when pages gain or lose citations. Brand Auditor
• hypado.com — good if you want broader AI-visibility reporting. It tracks citations plus mentions, frequency, sentiment, competitors, and the pages/domains models repeatedly rely on. hypado.com
• citations.io — worth considering for client reporting. Its “Citation Map” exposes every URL/domain cited, along with ranking and freshness signals, across ChatGPT, Gemini, Perplexity, and Claude. Citations.io

What I'd choose

For an agency managing multiple client sites, I'd start with Indexly. The feature you described is unusually specific, and its page-level view matches it almost exactly:

client → AI engine → prompt/topic → cited URL → citation count over time

That lets you answer questions like “Which of Acme's 800 pages are actually earning citations from ChatGPT, and how many times did each page get cited this month?” rather than just giving the client a generic AI-visibility score. Indexly

One important caveat: these tools generally measure citations from repeated tracked prompts, not a literal count of every AI assistant conversation happening in the wild. So “frequency” means something like how often the page was cited in the tool's monitored AI queries, which is the measurable proxy for real-world AI visibility. Indexly rank.ai

If you tell me how many clients/sites you manage and whether you need white-label reports/API access, I can narrow this to the best 2–3 options for an agency.

The category you’re looking for is usually called AI citation tracking, AI visibility tracking, or GEO (Generative Engine Optimization) analytics. These tools monitor which pages from a domain are cited by AI assistants (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, etc.) and how often those citations occur. Indexly Siftly

For an agency managing multiple clients, I’d shortlist these:

My recommendation for a client-services agency

I would start with Indexly if the primary question is:

“Which URLs on my clients’ websites are AI assistants using, and how many times are they being referenced?”

It appears to be the closest fit because it explicitly tracks per-page citations and provides URL-level counts by AI model. Indexly

For client-facing reporting, I’d pair it with:

• a dashboard showing AI citation share
• top cited pages
• pages losing citations month-over-month
• competitor pages that AI prefers instead
• the prompts/questions that triggered citations

One caveat: these tools generally measure citations from a sampled set of tracked prompts, not every private ChatGPT/Gemini conversation happening worldwide. The “frequency” number is therefore a measurement of observed AI citations, not total global usage. plain-intelligence.com

If you manage many clients, I’d also evaluate whether you need agency features (multi-domain workspaces, white-label reports, exports, API access) before committing.

“Which URLs on my clients’ websites are AI assistants using, and how many times are they being referenced?”

It appears to be the closest fit because it explicitly tracks per-page citations and provides URL-level counts by AI model.

For client-facing reporting, I’d pair it with:

The category you’re looking for is usually called AI visibility tracking, LLM citation tracking, or GEO (Generative Engine Optimization) analytics. These tools monitor which of your clients’ URLs are being cited by AI assistants (ChatGPT, Perplexity, Gemini, Claude, etc.), for which prompts, and sometimes how often. SourceWatch DeepSmith

A few tools worth evaluating:

My recommendation for a client-services agency

I’d shortlist:

1. SourceWatch — if your main question is “Which exact pages on my clients’ sites are AI systems using?” It is closer to a technical SEO crawler + AI citation monitor because it also looks at AI crawler activity and AI referral traffic. SourceWatch
2. Indexly or DeepSmith — if you need polished dashboards and recurring client reports showing trends, competitors, and citation share. Indexly DeepSmith
3. Citations.io — if you want a lightweight way to prove AI visibility improvements to clients. Citations

One caveat: no tool can perfectly measure all times a private AI assistant internally uses a page. The reliable measurements today are typically:

• citations/links shown in AI answers,
• tracked prompt tests,
• AI crawler visits,
• AI referral traffic,
• competitor citation comparisons. SourceWatch DeepSmith

If you’re running an SEO agency, I’d also evaluate whether you need page-level attribution (which URL gets cited) versus prompt-level visibility (which questions your client appears for), because different tools are stronger at each.

Yes. What you’re looking for is usually called AI search visibility / LLM citation tracking, but you specifically need page-level citation attribution, not just brand mentions.

My top recommendation: Brand Auditor

brandauditor.io is probably the closest match to your requirements.

It tracks:

• Exact URLs from your clients' sites that are cited by ChatGPT, Gemini, Perplexity, and Google AI Mode.
• Citation frequency — so you can see which pages are being referenced most often.
• Citation history and new/lost citation alerts.
• Competitor citation gaps — e.g. "Competitor X's page is cited for this query, but your client's page isn't." Brand Auditor

That makes it particularly useful if your goal is to tell a client something like:

"Your /guides/choosing-a-crm page was cited 47 times across our tracked AI queries this month, making it your highest-performing page in AI search."

Two other tools I'd evaluate

AllSearch — especially interesting if you're managing multiple clients. It exposes the specific URLs and domains used in AI answers and provides citation-frequency metrics, plus a dashboard designed around multiple brands/clients and white-label reporting. AllSearch

allsearch.io

Indexly — broader than just citation tracking. It tracks mentions, citations, sentiment and AI referral traffic, across ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews. Its citation system captures the source lists and groups them by domain, while its referral analytics can show which AI engines actually send traffic to which pages. Indexly

indexly.ai

One important distinction

There are really two different things you might mean by "referenced":

1. AI citation: the assistant explicitly links to a client's page as a source.
2. AI crawler activity: GPTBot, ClaudeBot, PerplexityBot, etc. actually crawl/access the client's pages.

For #1, I'd start with Brand Auditor or AllSearch. For #2, you're looking at bot/server-log analytics instead. Tools such as WhiteRank combine AI crawler analytics with citation tracking. WhiteRank

If this is for an SEO/AEO agency managing several clients, I'd shortlist AllSearch + Brand Auditor first. The deciding questions would be API access, number of domains/prompts, white-label reporting, historical retention, and whether you can export the URL × AI engine × prompt × citation count data.

If you tell me roughly how many client sites and how many prompts per site you want to monitor, I can compare the best 3–5 options on pricing, API/exports, white-labeling, and page-level reporting.

Yes. If your key requirement is “which exact pages on my clients’ domains are AI assistants citing, and how often?”, I’d shortlist these:

• indexly.ai — my first choice. It explicitly has per-page citation tracking, showing citation counts by URL, by AI engine, with daily history. It covers ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews. It also has an API, which is useful if you're managing multiple client sites or want to build reporting into your agency workflow. Indexly
• brandauditor.io — worth testing. It specifically promises exact URLs cited by each LLM, citation-frequency counts, plus alerts when pages gain or lose citations. Brand Auditor
• rankscale.ai — better if you want broader competitive intelligence. It tracks domains and URLs across ChatGPT, Perplexity, Claude and 17+ AI engines, with citation-volume and share-of-voice analysis. Rankscale.ai
• ahoylighthouse.com — interesting for an agency. It combines citation tracking with page-level scoring and recommendations, and claims coverage of 10+ AI assistants. Lighthouse

What I'd pick for your use case

Indexly is the closest match to what you described. The particularly important feature is its “My Page Citations” view: you can see something like:

/blog/seo-guide — 47 citations
/pricing — 19 citations
/features/enterprise — 8 citations

…and break those numbers down by AI model and time period. Indexly

That's materially different from tools that merely tell you “your brand was mentioned by ChatGPT 37% of the time.” You want URL-level source attribution, because that's what lets you tell a client which content is actually earning AI visibility.

If you're looking for something specifically built for an SEO/content agency managing 20–100+ client domains, I can also compare the leading tools on multi-client management, white-label reports, API access, pricing, historical data, and per-URL citation frequency and give you a recommended stack.

Yes. For an agency managing multiple client sites, indexly.ai looks like the closest match to exactly what you're describing.

My top pick: Indexly

It specifically tracks citations at the individual URL/page level, rather than merely telling you whether a brand was mentioned. You can see:

• Which exact pages on a client's site AI assistants are citing
• How many times each URL was cited
• Which AI engine cited it — ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews
• Citation trends over time
• Which pages used to be cited but aren't anymore
• Competitor URLs that are being cited instead
• Citation share by domain and page
• API access for pulling the data into your own reporting/dashboard Indexly

That's unusually close to the question "Which pages of my client's site are AI assistants actually using, and how frequently?"

Other tools worth considering

• trendos.com — Strong emphasis on discovering the actual pages/domains behind AI answers and showing how frequently they're cited. Trendos
• birdeye.com — Its AI Search reporting includes "Pages Most Commonly Cited by AI," with citation counts/share and page-level monitoring. Birdeye Help Center
• orchly.ai — Particularly interesting if you want to track the prompts → cited pages relationship. Its Sources view shows every page AI cites and citation frequency. Orchly
• botsights.com — Different approach: it combines AI citation tracking with actual AI-bot crawling/interaction data at the page level, which could be valuable if you want to distinguish "AI cited this page" from "AI actually fetched/crawled this page." BotSights

One important distinction

There are really two different measurements you might be after:

A. AI citation monitoring

"We ran 500 relevant prompts. Client's /services/seo page appeared as a cited source 47 times."

Tools like Indexly, Trendos, and Orchly are aimed at this.

B. Actual AI-agent traffic/crawling

"ChatGPT's crawler accessed /services/seo 183 times this month."

That's closer to server-log/bot analytics, and BotSights is particularly interesting here. BotSights

If you're building GEO/AI-search reports for clients, I'd lean toward Indexly because its per-page citation counts and multi-engine breakdown map very directly onto an agency reporting use case. Indexly

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200+), I can narrow this down to the best agency-friendly option based on pricing, white-label reporting, API access, and per-client/domain limits.

Yes. For your use case, I’d look first at otterly.ai.

It’s unusually well matched to the question you’re asking: “Which specific pages on my clients’ websites are AI assistants using, and how often?”

My top pick: OtterlyAI

OtterlyAI’s Website Citation Tracking identifies the actual URLs cited by AI search engines and shows how often each URL is cited. It tracks across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. Otterly Otterly

More importantly, its new Agent Analytics feature lets you connect server/CDN logs and see:

• Which AI agents visited the site
• Which specific pages they accessed
• Number of visits per URL
• Breakdown by AI engine
• On-demand fetches vs. search-index crawlers vs. training/data crawlers
• Whether pages being cited are also being directly fetched by AI agents Otterly AI

That gives you two complementary measurements:

AI citation frequency: “This client’s /services/xyz page was cited 37 times in our tracked AI responses.”
AI retrieval frequency: “AI agents actually fetched /services/xyz 84 times.”

That distinction is pretty valuable for client reporting.

Another strong option: Peec AI

peec.ai is probably the one I'd compare directly against OtterlyAI. It tracks source usage at both the domain and URL level, including citation frequency, and distinguishes between content being used to form an answer and a URL being explicitly cited. Peec AI

It also has agency-oriented functionality: separate client projects, reporting, Looker Studio integration, API access, and daily tracking across major AI engines. Peec AI

How I'd choose

One caveat: neither tool can tell you the literal number of times every AI assistant worldwide referenced a page. They measure the engines, prompts, and/or bot activity they can observe. For citation measurement, you're essentially getting a tracked sample of AI answers, not a universal census.

If you tell me roughly how many clients you manage (e.g. 10, 50, 200+) and whether you're an SEO/GEO agency, I can recommend the best tool specifically for an agency workflow and compare pricing, white-labeling, API access, and client reporting.

Yes. What you’re looking for is usually called AI citation tracking / AI visibility tracking: it monitors the answers produced by ChatGPT, Perplexity, Gemini, Claude, etc., then identifies the specific URLs from your clients’ sites that get cited and how often.

My top pick: AI Rank Lab

airanklab.com is probably the closest match to your requirements. It explicitly offers:

• Page-level citation analytics — which URLs are being referenced.
• Citation frequency — which pages are cited most often.
• Citation velocity and historical trends.
• Exact snippets showing how the page was referenced.
• Tracking across ChatGPT, Claude, Gemini and Perplexity.
• Citation alerts and API access. AI Rank Lab

That makes it particularly interesting if you're managing multiple client sites and want to report something like:

Client A: 147 AI citations this month
/pricing/ — 38 citations
/best-accounting-software/ — 27 citations
/blog/xero-vs-quickbooks/ — 19 citations
/services/payroll/ — 11 citations

Other tools I'd evaluate

• vercite.io — particularly interesting if you want to distinguish pages actually cited from pages merely retrieved by an AI engine. It tracks exact sources across ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. Vercite
• ahoylighthouse.com — emphasizes page-level scoring and citation tracking across 10+ AI assistants. Lighthouse
• hypado.com — good if you also want prompt-level visibility, share of voice, competitors, and citation history. hypado.com
• llmpulse.ai — worth looking at for more sophisticated agency/enterprise analytics; its underlying dataset tracks citations at the domain, page, and brand levels. LLM Pulse

One important caveat: these tools generally measure citations by repeatedly running a defined set of prompts against AI systems. They aren't equivalent to Google Analytics showing every real-world ChatGPT visit. In other words, "this URL was cited 38 times" generally means 38 observed citations in the tool's monitored queries, not necessarily 38 times that real users saw or clicked it.

If you're specifically looking for an agency tool where you can plug in 20–100 client domains and get a white-label report showing “which pages are being cited by AI, by client, engine, prompt, and month,” I can narrow these down to the best 2–3 options and compare pricing, number of sites, API/exports, white-label reporting, and page-level data.

Yes. If your requirement is specifically “which URLs on my clients’ sites are being referenced by AI assistants, and how often?”, I’d shortlist these:

• peec.ai — my top pick for an agency. It explicitly tracks which client pages get cited vs. skipped, with citation and retrieval data across ChatGPT, Claude, Perplexity, Google AI Overviews, and AI Mode. Its URL-report workflow can rank every retrieved/cited URL by frequency and compare periods. Peec AI Peec AI
• birdeye.com — strongest if you want client reporting. Its reporting can drill down to specific URLs, showing citation count/share and platform-level breakdowns for ChatGPT, Gemini, and Perplexity. Birdeye Help Center
• genmention.com — simpler/lower-cost option. It explicitly records the exact page AI cites, citation rate, and 30-day trends; its Agency plan supports 50 brands, which is interesting if you manage lots of clients. GenMention
• citations.io — good for broader AI visibility reporting. It tracks citations across ChatGPT, Gemini, Perplexity, and Claude and connects citation observations to the underlying prompts and sources. Citations

What I'd choose

For a SEO/GEO agency managing multiple client websites, I'd start with Peec AI. The distinction between brand mentions and actual page citations/retrievals is important, and Peec appears particularly focused on that URL-level content intelligence. Peec AI Peec AI

One caveat: these tools generally measure observed citations from a defined set of prompts/scans, not literally every time an AI assistant anywhere references a client's page. So “10 citations” usually means 10 observed citations in the tool's monitored queries, rather than a universal count of all AI usage.

If you tell me how many client sites you manage (e.g. 10, 50, 200) and whether you need white-label reporting, I can narrow this down to the best 2–3 and compare pricing/features.

Yes. The category you want is AI visibility / LLM citation tracking, but there’s an important distinction:

• Citation tracking = which pages an AI assistant actually references/cites in its answers.
• AI referral analytics = which of those citations generate clicks to the site.
• Most ordinary analytics tools only see the second one, and therefore cannot tell you about citations that never get clicked. Hitsteps Rankerli

My recommendation: Scrunch

scrunch.com

For an agency managing multiple client sites, I'd start with Scrunch. It is built specifically around AI search visibility and combines AI-search monitoring with referral/traffic data. Its referral reporting can show which pages receive traffic from ChatGPT, Gemini, Perplexity and other AI platforms. Scrunch

If your requirement is strictly "tell me every time a client's URL is cited in an AI answer, even when nobody clicks it", I'd also look at Lighthouse:

ahoylighthouse.com

Lighthouse explicitly tracks page-level AI citations, querying 10+ AI platforms and tying citations to individual pages. Lighthouse

One other option worth testing

searchable.com

It has a particularly useful agency-style view: landing page → AI source → sessions, alongside crawl data. That makes it easier to report something like "this client's /pricing page generated 309 AI-referred sessions, primarily from ChatGPT." Searchable

If I were choosing for an agency:

1. Scrunch — best starting point for broader AI-search monitoring + traffic.
2. Lighthouse — strongest fit if citation frequency at the page level is the primary KPI.
3. Searchable — interesting if you want citation/crawl/referral data tied together in an analytics dashboard.

One caveat: no tool can reliably observe every answer generated by every AI assistant. A citation that appears in an answer but produces no click generally isn't observable through website analytics; dedicated visibility tools estimate/measure this by repeatedly querying the AI platforms themselves. Rankerli Lighthouse

If you tell me how many client sites you manage and which assistants matter (ChatGPT, Perplexity, Gemini, Claude, etc.), I can narrow this to the best agency/multi-client tool and pricing.

One other option worth testing

Yes. For your specific use case—agency/client sites, page-level AI citations, and citation frequency—I’d shortlist these:

My top pick: indexly.ai

It appears to be the closest match to exactly what you described. Its “My Page Citations” feature tracks citation counts at the URL level, including:

• Which specific pages on a client’s domain are being cited
• Daily citation counts
• Which AI model cited each page
• Historical changes—e.g. pages that used to be cited but no longer are
• Filtering by AI engine or page path

It covers ChatGPT, Claude, Gemini, Perplexity and Grok. Indexly

Also worth evaluating: scrunchai.com

Scrunch is particularly interesting if you're running this across multiple clients. It provides URL-level citation data, showing which prompts produce citations for a particular page, total responses, citation consistency, and historical trends. It also lets you segment by platform, topic, persona, funnel stage, country, etc. Scrunch

If you want something more lightweight: genmention.com

GenMention explicitly reports the exact citation URL and provides citation-rate trends over time. It covers ChatGPT, Gemini and Perplexity and has public share links, which could be handy for client reporting. GenMention

Another strong option: vercite.io

Vercite goes a little deeper by distinguishing pages retrieved by an AI engine from pages actually cited. It tracks individual sources across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Vercite

For an SEO/AEO agency, I'd test Indexly and Scrunch first. The key thing I'd verify during a trial is whether their "frequency" represents actual observed citations from a defined prompt set rather than implying they can measure every AI response happening across the internet. AI citation tracking is inherently sampling-based. Nick Lafferty

If you tell me roughly how many client domains you need to monitor (e.g. 10, 50, 200+), I can compare these specifically on agency pricing, number of sites, page-level reporting, API/export, white-label reports, and citation frequency.

Yes. If your specific need is “which exact URLs on each client’s site are being cited by AI assistants, and how often?”, I’d shortlist these:

• indexly.ai — best fit for your exact requirement. It explicitly tracks citation counts by URL, daily, broken down by AI model. You can filter by page path and see which pages gained or lost citations. It covers ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews. Indexly
• citespy.app — particularly interesting for an agency. It gives exact cited URLs, competitor citations, recurring scans, and PDF/client reporting. It currently focuses on ChatGPT, Claude, Gemini and Perplexity. CiteSpy
• foglift.io — good broader monitoring option. It tracks cited URLs, citation position, prompts, competitors and visibility trends, with daily checks across five engines. Foglift
• hypado.com — good if you want more of an SEO/GEO platform. It tracks citation frequency and the specific pages, domains and competitors repeatedly relied upon by AI systems. hypado.com

My pick

For client-site/page-level reporting, I'd start with Indexly. Its description maps unusually closely to what you're asking for: domain → individual URL → citation count → AI engine → time series. Indexly

If you're running an SEO agency and need white-label/client reporting, I'd test CiteSpy alongside it because its PDF reports and agency-oriented workflow are specifically designed around client deliverables. CiteSpy

One important caveat: these tools generally measure citations generated by a defined sample of prompts, not every real-world ChatGPT/Claude interaction. So “cited 47 times” should be interpreted as 47 observed citations in the tool's monitored queries, not 47 total citations across the internet.

If you tell me how many client sites you manage and whether you need white-label reporting, I can narrow this down to the best 2–3 options and compare pricing, number of domains, page-level tracking, API access, and client reporting.

Yes. My top recommendation is otterly.ai if your goal is specifically to report on which pages from each client’s website are being cited by AI assistants and how often.

Why OtterlyAI fits

• Per-page citation tracking: it shows the exact URLs AI engines cite and how often each URL is cited. Otterly Otterly
• Multiple AI engines: it tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly AI
• Historical monitoring: you can track citations over time rather than just getting a one-off audit.
• Agency/client use: you can monitor brands and competitors, making it suitable for an agency managing multiple clients.
• It also gives you share of voice, mentions, sentiment and competitor comparisons, so you can turn the raw citation data into a broader AI-search report. Otterly

For your specific requirement, the key metric would be something like:

One alternative worth looking at

indexly.ai is arguably an even closer match if you care primarily about the URL-level data. It explicitly provides daily citation counts by URL, broken down by AI model, with filtering by page path. It covers ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews. Indexly

So I'd shortlist them this way:

1. OtterlyAI — best overall for an agency wanting client reporting + citation analytics.
2. Indexly — best if your central requirement is “show me every URL on my client's domain that AI is citing, and the count over time.”
3. Citations.io — interesting newer option with a dedicated Citation Map showing every URL, domain and snippet cited, plus agency-oriented workspaces. Citations Citations

Important distinction: these tools generally measure citations produced by tracked AI queries, rather than giving you a literal server-side log of every time an AI assistant has crawled or internally referenced a page. That's an important distinction if you're trying to measure actual AI traffic versus AI citation visibility.

If you tell me roughly how many clients/sites you manage (e.g. 10, 50, 500), I can narrow this down to the best option based on agency pricing, white-label reporting, API access, and per-client scalability.

Yes. For what you’re describing, I’d look at orchly.ai first.

It’s unusually close to your exact use case: it tracks which specific URLs AI assistants cite, how frequently they’re cited, and which prompts generated those citations. Its citation view can be grouped by URL or domain, so you can identify the pages on each client’s site that are actually earning AI references. Orchly

My shortlist

• orchly.ai — best fit for page-level citation analysis. Tracks cited URLs, citation frequency, prompts, and whether the cited page actually mentions the brand. Orchly
• support.birdeye.com — best if you want agency/client reporting. It exposes the most frequently cited pages, citation counts/share, and breakdowns across ChatGPT, Gemini, and Perplexity. Birdeye Help Center
• genmention.com — simpler/lower-cost option. It specifically reports the exact page being cited and tracks citation rates over time, with daily scans. GenMention GenMention
• pagelens.ai — interesting if you want to connect citations to SEO performance. It tracks citations at the individual-page level alongside Search Console clicks, impressions and rankings. PageLens
• semrush.com — better for measuring actual AI-driven traffic than citations alone. It estimates which pages AI platforms reference and which pages receive referral traffic. Semrush

One important distinction: tools like Orchly measure citations generated by repeated AI queries, whereas analytics tools measure actual visitors arriving from AI. Those aren't the same thing. A page can be cited frequently without generating clicks.

If you're managing multiple client sites, I'd prioritize a tool that supports multiple domains/projects + page-level citation counts + historical trends + exportable/client reporting. On that basis, Orchly or Birdeye would be my first two to evaluate. Orchly Birdeye Help Center

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200+), I can narrow this down to the best agency-oriented option and compare pricing/features.

Yes — otterly.ai is probably the closest match to what you're describing.

It specifically offers website citation tracking that shows:

• Which pages/URLs on your clients' sites are cited by AI assistants.
• How often each URL is cited.
• Which AI engines are responsible for the citations.
• Which answers/prompts generated the citations.
• Trends in citations over time.
• Share of voice versus competitors. Otterly OtterlyAI

That makes it more appropriate for an agency/client-reporting workflow than a tool that only gives an overall "AI visibility score."

Two other tools I'd consider

• indexly.ai — particularly strong if your primary requirement is page-level citation counts. It explicitly provides daily citation URL counts on your domain, broken down by AI model, with filtering by page path and engine. Indexly
• airanklab.com — focuses heavily on citation frequency, citation velocity, and page-level analytics, including which pages are cited most frequently. AI Rank Lab

My pick: I'd start with OtterlyAI if you're managing multiple clients and want broader AI-search reporting; Indexly looks especially compelling if the core deliverable is "here are the 20 pages on your site that AI assistants reference most, and here's how many times each was cited."

One important distinction: these tools generally simulate/track predefined customer prompts against AI systems and record the citations returned. They aren't literally observing every ChatGPT/Claude/Gemini conversation on the internet. So "frequency" means frequency within the tool's tracked prompt set, not total real-world AI usage.

If you tell me how many client sites you manage and whether you need white-label/client reporting, I can narrow this down to the best 2–3 options and compare pricing/features.

Yes. The category you want is AI citation tracking / AI visibility tracking, but I’d prioritize tools that expose the actual cited URL, not just whether the brand was mentioned.

My top pick: indexly.ai

It looks particularly well matched to your use case because its “My Page Citations” feature tracks:

• Which specific pages/URLs on a client’s site are cited
• Citation counts by page
• Counts by AI engine
• Daily citation history
• Which pages have stopped being cited
• Filtering by engine or page path

It covers ChatGPT, Claude, Gemini, Perplexity and Grok. Indexly

That distinction is important: a lot of AI-visibility tools will tell you “Client X was mentioned 47 times”, but you're asking the more useful agency question: “Which of Client X's 800 URLs are actually being used as sources, and how often?”

Strong alternative: citations.io

Citations.io has a Citation Map showing every URL, domain and snippet cited for tracked prompts, plus an answer archive and visibility reporting across ChatGPT, Perplexity, Gemini and Claude. Citations Citations

I'd favor this if you're also trying to give clients a broader AI visibility report, rather than just page-level citation analytics.

Another interesting option: trendos.com

Trendos specifically focuses on the sources behind AI answers and says it shows which domains and pages are cited and how often each appears. Trendos

If you're doing this for multiple clients

I'd evaluate the tools on these five criteria:

For your exact use case, I'd start with Indexly. Its page-level citation view appears closest to “show me every page on this client's site that AI assistants reference, and tell me how often.” Indexly

One caveat: these products measure sampled AI responses to tracked prompts, not an omniscient log of every AI assistant response on the internet. Citation frequency should therefore be interpreted as frequency within the tool's monitored prompt set, not absolute global usage. This is an important distinction when reporting results to clients. Citations deepsmith.ai

If you tell me roughly how many client sites you manage (e.g. 10, 50, 500), I can narrow this down to the best agency-oriented option and likely pricing tier.

Yes. For your exact use case, I’d shortlist Indexly first, especially if you’re managing multiple client sites.

indexly.ai

Why Indexly fits

It specifically tracks page-level citations, rather than just whether a brand was mentioned:

• Which URLs on a client’s site are being cited by AI.
• Citation counts per URL, so you can see which pages are doing the work.
• Breakdowns by ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews.
• Daily tracking and historical data, allowing you to measure citation frequency and changes over time.
• Citation share and competitor-source analysis.
• An API, which could be useful if you want to roll this into your own agency dashboard or reporting workflow. Indexly

For example, you could get something conceptually like:

That is much closer to the question “Which pages are AI assistants actually using?” than a generic AI visibility score.

Two alternatives worth testing

Citations.io is another strong option if you want a broader agency-oriented AI visibility platform. Its “Citation Map” records every URL/domain cited and provides an answer archive, competitive share-of-voice, and tracking across ChatGPT, Perplexity, Gemini and Claude. Citations.io

citations.io

OtterlyAI is worth considering if you care more about prompt-level monitoring and reporting. Its prompt analysis exposes the URLs used as citations and tracks brand visibility over time; it currently covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. OtterlyAI OtterlyAI

help.otterly.ai

My pick

Indexly → best match for “which pages + how frequently.”
Citations.io → best if you want a fuller agency/client AI-visibility platform.
OtterlyAI → best if prompt tracking and broader AI-search coverage are more important.

One caveat: these tools generally measure citations generated in repeated/monitored AI queries, not a literal log of every time a real-world ChatGPT user happened to reference a page. So “40 citations” means 40 observed citations in the tool's monitoring methodology—not 40 total instances across all AI users.

If you tell me how many client sites you manage (e.g. 10, 50, 200) and whether you need white-label reporting, I can narrow this down to the best agency tool and compare pricing/features.

If your goal is specifically “which pages on my clients’ websites are AI assistants referencing, and how often?”, you’re looking for an AI visibility / GEO (Generative Engine Optimization) citation tracking tool, not a traditional SEO rank tracker.

Here are the strongest options:

My recommendation for a client-services agency

• If you manage many client sites and need reports: start with Profound or CiteWatch. They are closest to an “Ahrefs/Semrush for AI citations” workflow. Profound CiteWatch
• If you mainly need proof that AI assistants are using client content: use Microsoft Clarity AI Visibility or Bing Webmaster Tools AI Performance as a lower-cost starting point. Microsoft Learn Search - Microsoft Bing
• If you need to optimize content: prioritize tools that expose the mapping: - AI assistant → prompt/query → cited URL → citation count → competitor URLs

A caveat: no tool can see all ChatGPT, Gemini, Claude, and other assistant responses globally. Most tools measure a tracked set of prompts or available AI answer surfaces, so the numbers are best treated as visibility trends, not a complete census. Search - Microsoft Bing

For an SEO agency managing client accounts, I’d shortlist Profound, CiteWatch, and Bing Webmaster Tools AI Performance and compare them on:

1. number of AI engines covered,
2. URL-level citation reporting,
3. client white-label reporting,
4. API/export options,
5. cost per tracked domain.

The category you’re looking for is usually called AI citation tracking, AI visibility tracking, AEO (Answer Engine Optimization) monitoring, or GEO (Generative Engine Optimization) analytics. These tools measure which URLs from a client’s site are being used as sources by AI assistants and how often. indexly.airankscale.ai

A few tools worth evaluating:

For a client-services SEO agency, I’d shortlist:

1. Indexly — probably the closest match to your exact requirement (“which pages are referenced and how frequently”). Its per-page citation view is specifically designed around URL-level AI citations. indexly.ai
2. CiteSpy — good if you want simple recurring reports showing “your client’s pages vs competitor pages.” citespy.app
3. Citations.io — good if you need polished AI visibility reporting for executives/clients. citations.io

One caveat: these tools generally do not measure every real user interaction with ChatGPT or Gemini (those systems do not expose that data). They estimate visibility by repeatedly testing prompts and/or analyzing available citation data. The useful metric is usually citation frequency by URL across a defined prompt set, not absolute assistant usage. indexly.airankscale.ai

If you manage many client sites, I’d prioritize a tool that supports:

• multiple domains/workspaces
• white-label PDF/report exports
• URL-level citation counts
• competitor citation gaps
• historical trends
• prompt libraries by client industry

Those features will make it much easier to turn AI visibility into a recurring agency deliverable.

Yes — the category you want is usually called AI search visibility / GEO (Generative Engine Optimization) tracking. The important distinction is that you don't just want a tool that says “your brand was mentioned”; you want one that records the specific URLs/pages cited by the AI assistant and the frequency of those citations.

My top pick: OtterlyAI

otterly.ai is probably the best fit if you're doing this for multiple clients. It tracks citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, and its reporting identifies the links/URLs being referenced, not merely brand mentions. Otterly Otterly

For each client, you can essentially answer:

• Which client pages are being cited?
• How many times has each page been cited?
• Which prompts produced those citations?
• Which AI engines cite each page?
• How does the client's citation share compare with competitors?
• Which pages/topics are competitors getting cited for that the client isn't?

It also offers an API, which could be useful if you're building your own client-facing reporting/dashboard. Otterly

If you're managing a serious agency operation

I'd also look at Peec AI and Profound.

• Peec AI — a good middle ground for agencies that need multi-client, multi-engine monitoring and clean reporting. Current industry comparisons put it around the mid-market tier. AEO Labs UX Continuum
• Profound — better suited to larger organizations that want deeper source-level citation intelligence and enterprise reporting/governance. SEO Counselors
• Visiby — interesting if the specific thing you care about is URL-level citation tracking. It explicitly reports which URLs each engine cites and breaks citation rate down by engine, prompt and week. Visiby

One important caveat

These tools generally don't have access to some hidden master log of every ChatGPT/Gemini conversation. Instead, they run a defined set of representative prompts against AI search surfaces on a schedule and record the resulting answers and citations. Oversearch CiteLens

So “this page was cited 47 times” really means something like “this page appeared as a citation 47 times in the monitored prompt runs,” not “47 actual users saw it cited.”

For client reporting, I'd therefore track citation frequency + citation rate + unique cited URLs + prompts generating citations rather than presenting raw citation counts as actual referral volume.

If your primary requirement is literally “show me every URL on a client's site that AI assistants cite, ranked by how frequently they're cited,” I'd start with OtterlyAI and Visiby. Otterly Visiby

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200), I can narrow this down to the best option on price, API access, white-label reporting, and per-client scalability.

Yes. For exactly that use case, I’d look at Indexly first.

Why Indexly fits

It specifically tracks URL-level AI citations, rather than merely asking whether a brand was mentioned. You can see:

• Which individual pages on a client's domain were cited
• How many times each URL was cited
• Citation counts by AI engine — ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews
• Daily history, so you can see whether a page is gaining or losing citations
• Citation share and competitive citation gaps
• Filters by engine and page
• An API if you want to pull the data into your own agency reporting/dashboard indexly.ai

That maps unusually well to your question: "Which pages on my client's site are AI assistants actually referencing, and how frequently?"

Two alternatives I'd consider

Profound — better if you're running a larger SEO/GEO operation. It tracks every cited source for monitored prompts, lets you drill into citation share by platform/topic/prompt, and distinguishes owned pages from competitor and third-party sources. It also collects citation data daily. www.tryprofound.com

OtterlyAI — worth considering if you want something more accessible for an agency. It now has a dedicated citations report and tracks AI search across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews/AI Mode and others. otterly.ai

My pick

One important caveat: these tools don't measure all real-world AI assistant usage. They generally run a defined set of prompts against AI engines on a schedule and record the sources those responses return. So "12 citations this week" means 12 observed citations across the monitored queries—not that 12 users necessarily clicked or referenced the page. Indexly, for example, explicitly groups returned citation URLs and counts them daily. indexly.ai

If you're building this into an agency service for multiple clients, I can also compare Indexly vs Profound vs OtterlyAI specifically on multi-client support, pricing, API access, white-label reporting, and per-URL citation history.

Yes. For your specific use case—client-by-client, page-level tracking of which URLs AI assistants cite and how often—I'd shortlist these:

1. Profound — best fit

Profound is probably the strongest match if you're doing this for multiple clients. Its citation tracking shows the specific URLs being cited, citation counts/share, the prompts and platforms producing those citations, and trends over time. Its “Pages” view rolls that into a page-level dashboard. www.tryprofound.comhelp.tryprofound.com

For example, you can get something conceptually like:

It also lets you filter citation data by platform, prompt, topic, region, and date range, which is useful for client reporting. help.tryprofound.com

Especially useful: Profound's Agent Analytics can additionally show which AI crawlers are actually visiting individual pages, so you can distinguish “AI cited this page” from “AI bots are crawling this page.” www.tryprofound.comhelp.tryprofound.com

2. OtterlyAI — best potentially simpler/agency-friendly option

OtterlyAI tracks citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Its citation reporting can identify the URLs being referenced and lets you analyze citation trends. help.otterly.ai

It also has Domain Citation Tracking, which automatically tracks URL citations and monitors changes over time. otterly.ai

Its newer Agent Analytics is interesting for your use case because it shows which AI agents/crawlers visit which pages, including per-engine page activity. help.otterly.ai

My recommendation

If your goal is:

“For each client, show me exactly which pages on their domain are being cited by ChatGPT/Perplexity/etc., how many times, which prompts generated the citations, and whether citation volume is increasing.”

I'd start with Profound. Its page-level Citation Pages / Pages / Watched Pages functionality is unusually close to that exact workflow. help.tryprofound.comhelp.tryprofound.com

If your agency also cares about AI crawler traffic and bot behavior, I'd compare it directly against OtterlyAI, since Otterly now has a dedicated Agent Analytics product as well. help.otterly.ai

One important distinction: these tools generally measure citations from tracked prompts/AI-search observations, not a magical log of every AI conversation happening on the internet. So “184 citations” means citations observed within the tool's monitored dataset, not necessarily 184 total real-world AI answers.

If you tell me roughly how many clients/sites you need to monitor (e.g. 10, 50, 200) and whether you need white-label client reports/API access, I can narrow this down to the best 2–3 options and compare pricing/features.

Yes. For your exact use case, I’d shortlist these:

1. Indexly — best match
   • Tracks which specific URLs on a client’s domain are cited.
   • Gives daily citation counts per page, broken down by AI engine.
   • Covers ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews.
   • Lets you filter by page/path and engine, so you can answer something like “/pricing is cited 37 times by ChatGPT this month.” indexly.aideepsmith.ai
   • It also has an API, which is useful if you're building client-facing reporting.

2. DeepSmith — strong agency option
   • Separates mentions from actual citations.
   • Tracks the pages being cited and competitors' cited pages.
   • Runs prompts on a schedule and captures the answers, allowing you to see citation trends over time. deepsmith.ai

3. Lighthouse — broader AI visibility reporting
   • Tracks citations across 10+ AI assistants.
   • Provides page-level analysis and recommendations tied to individual pages.
   • Looks particularly interesting if you want to turn this into a GEO/AI visibility service for clients, rather than simply monitoring citations. www.ahoylighthouse.com

My pick for an agency

I'd start with Indexly. Your requirement is unusually specific: “Which pages of my client's site are AI assistants actually referencing, and how frequently?” Indexly explicitly exposes citation counts at the URL level, rather than only giving you a domain-level AI visibility score. indexly.aideepsmith.ai

One important distinction: these tools generally don't measure organic, unsolicited conversations happening inside ChatGPT/Claude. They repeatedly run a defined set of prompts and record the resulting citations. So “cited 37 times” means 37 observed citations across the tool's tracked queries/runs—not 37 total times that all AI users on the internet referenced the page.

If you're looking for something you can white-label and use across 20–100+ client sites, I can narrow this down to the best agency-focused tools, pricing, API access, white-label reporting, and number of prompts/sites supported.

If you mean “which URLs on my clients’ websites are being cited by ChatGPT, Gemini, Claude, Perplexity, Copilot, etc., and how often?”, you’re looking for an AI visibility / GEO (Generative Engine Optimization) tracking tool rather than a traditional SEO crawler.

Here are the strongest options:

My recommendation for a client-services agency:

1. Start with Citations.io or CiteWatch
   • They are closest to the workflow you described: “Client site → which pages are AI assistants referencing → how often → for what prompts?” cite.watchcitations.io
   • Look for features like:
     • per-domain dashboards
     • page-level citation counts
     • tracked prompts
     • competitor citations
     • white-label exports

2. Pair it with Bing Webmaster Tools for clients where Microsoft/Copilot visibility matters. It gives direct reporting on cited URLs in Microsoft’s AI ecosystem. www.bing.com

3. Don’t rely only on AI “mentions” tools. A tool that says “your brand was mentioned” is less valuable than one that captures:
   • exact cited URL
   • assistant/model
   • prompt that triggered the citation
   • citation frequency over time

For an agency managing many clients, I’d shortlist:

• Best overall: Citations.io
• Best citation-detail reporting: CiteWatch
• Best free/low-cost validation: Ahrefs AI Visibility Checker + Bing Webmaster Tools

One caveat: no tool can perfectly measure all ChatGPT usage because many AI conversations are private and not observable. These platforms generally measure sampled prompts, publicly available citations, or API-based checks rather than the entire universe of assistant responses. ahrefs.comcitations.io

Yes. For your exact use case, I’d shortlist Indexly first.

Indexly AI Citation Tracker specifically tracks which URLs on your own domain are being cited by AI assistants, with daily citation counts by AI model. You can see the individual page, citation count, engine, and historical changes. It covers ChatGPT, Claude, Gemini, Perplexity and Grok. indexly.ai

My picks

Rankability is particularly explicit about your requirement: it says it shows exactly which pages on your site Perplexity cites, how often, and for which keywords, with automated tracking. www.rankability.com

CitationBench is worth looking at if this is for an agency. It has a multi-workspace architecture intended to monitor an entire client portfolio, with daily citation history and client-level isolation. www.citationbench.com

Ahrefs is the safer choice if you already have an Ahrefs subscription: its AI visibility reporting includes the top cited pages, and its broader platform tracks AI visibility across ChatGPT, Gemini, Perplexity, Copilot and Google's AI surfaces. indexly.aiwww.rankability.comwww.citationbench.comahrefs.comwww.surfacerank.com

One important distinction

There are actually two different things you might mean by "referenced":

1. AI citation monitoring:

"ChatGPT answered 100 tracked queries, and my /services/foo page appeared as a cited source 17 times."

2. Actual AI-agent traffic/crawler monitoring:

"AI systems actually requested /services/foo 43 times."

If you mean #1, I'd start with Indexly. If you mean #2, I'd look at Surface Rank, which specifically distinguishes observed AI retrieval/citations from prompt-level visibility and also attributes AI-referred sessions. www.surfacerank.com

For a client SEO/AEO reporting workflow, my ranking would be Indexly → CitationBench → Rankability, depending on how much agency/multi-client functionality you need.

Yes. If your goal is specifically “which URLs on my clients’ sites are AI assistants citing, and how often?”, I’d shortlist these:

My top pick: Indexly

It appears to be the closest match to your requirement. Its My Page Citations feature:

• Tracks citation counts at the individual URL level
• Breaks citations down by AI model
• Shows daily citation counts and historical trends
• Lets you filter by engine or page path
• Covers ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews
• Provides an API if you want to feed the data into your own client reporting/dashboard. indexly.aioversearch.ai

So you could essentially produce a report like:

Also worth considering: Ahrefs AI Visibility Checker

If you're already using Ahrefs for your clients, this is attractive because it reports the specific pages most frequently cited, as well as cited domains, topics, and AI mentions. Its broader Brand Radar product is probably more interesting for ongoing agency reporting than the free checker. ahrefs.com

For an agency-focused option: CiteSpy

CiteSpy is explicitly positioned for SEO agencies tracking clients. It queries ChatGPT, Claude, Gemini and Perplexity, identifies the exact URLs being cited, and offers weekly reporting. Its advertised starting price is $59/month. citespy.app

Another interesting option: Foglift

Foglift tracks prompts, AI engines, cited URLs, competitors, visibility and sentiment, with daily checks and reporting. foglift.io

My recommendation: start with Indexly if the page-level citation frequency is the core requirement. That's more precise than tools that primarily give you a brand-level “AI visibility score.”

One important distinction: these tools generally measure citations generated when they run a defined set of prompts, not every real-world question asked by every user of ChatGPT/Claude/etc. So “30 citations” means 30 observed citations in the tool's monitoring sample—not 30 total times that page was cited across the entire internet. This is an important caveat when presenting the numbers to clients. indexly.aioversearch.ai

If you tell me how many client sites you manage and roughly how many URLs/prompts per client, I can narrow this down to the best agency-scale option and compare pricing/API/reporting capabilities.

The category you’re looking for is usually called AI citation tracking, AI visibility monitoring, or GEO (Generative Engine Optimization) analytics. These tools monitor which URLs AI assistants cite in their answers and how often. indexly.aiai-cdn.scrunchai.com

My top recommendations:

For a client SEO agency workflow, I’d lean toward:

1. Indexly — if your main question is: “Which pages on my clients’ sites are AI assistants actually using?” It appears closest to your requirement because it explicitly reports URL-level citation counts. indexly.ai
2. Scrunch — if you need client-facing reporting that explains which prompts produced citations and what competitors appeared instead. indexly.aiai-cdn.scrunchai.com
3. Profound — if you’re managing enterprise clients and need deeper competitive benchmarking. nicklafferty.com

A few capabilities I’d require before buying:

• URL-level citation tracking (not just brand mentions)
• Historical trends (weekly/monthly citation frequency)
• Breakdown by assistant (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Exportable reports for clients
• Prompt tracking so you know what questions caused citations

One caveat: no tool can observe every private ChatGPT/Gemini conversation. These platforms generally work by running tracked prompts, analyzing available AI responses, and measuring citations from those samples rather than providing a universal log of all assistant usage. ai-cdn.scrunchai.com

If you’re running an SEO agency with dozens of client domains, I’d evaluate Indexly vs. Scrunch first.

Yes. For your specific use case, I’d look first at OtterlyAI.

It’s unusually close to what you’re asking for because it covers both sides of the problem:

• Which client pages AI agents are actually visiting: Its Agent Analytics analyzes server logs and shows the URLs visited by ChatGPT, Claude, Perplexity, Gemini, etc., including visit counts by engine and page. help.otterly.ai
• Which pages are actually being cited in AI answers: Its Citations reporting identifies the URLs referenced by ChatGPT, Perplexity, Google AI Overviews, Gemini and other AI search engines. help.otterly.ai
• Frequency: You can see agent visits over time and per-page/per-engine visit counts, while its prompt monitoring tracks how often a brand appears across a defined set of prompts. help.otterly.ai
• Agency/client reporting: It supports multiple engines, prompts, countries and reporting views, which makes it suitable for monitoring multiple client sites. otterly.ai

One important distinction

If by “referenced” you mean “AI crawlers accessed this page,” OtterlyAI's Agent Analytics is the right feature.

If you mean “this exact URL appeared as a citation/source in an AI-generated answer,” use its Citations reporting.

Those aren't the same thing: a bot can crawl a page without that page subsequently appearing as a citation.

Peec AI is the other one I'd evaluate. Peec AI It explicitly tracks sources/citations at the URL level and distinguishes sources an AI accessed from citations actually shown in the answer. It also has daily tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. peec.ai

My pick:
OtterlyAI if your priority is “show me exactly which pages on my clients' sites AI agents are hitting, how often, and which get cited.”
Peec if your priority is broader GEO/AI visibility reporting and optimization across clients.

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200+), I can also compare the agency pricing and reporting capabilities of Otterly, Peec, and 2–3 alternatives.

Yes. If your specific requirement is “show me exactly which URLs on a client’s site are being cited by AI assistants, and how often,” I’d shortlist these:

1. Microsoft Clarity AI Visibility — best free starting point

Clarity’s new Citation dashboard is unusually close to what you described. It shows:

• Which individual pages/URLs from the site are cited
• Citation counts for each page
• The queries associated with those citations
• Share of authority versus competing domains
• AI referral traffic

Microsoft explicitly says its “My cited pages” view lists pages from your domain with citation counts and associated queries. learn.microsoft.com

Big caveat: its AI coverage is tied to Microsoft’s AI ecosystem, so I wouldn't use it as the sole measurement system if your clients care about ChatGPT, Gemini, Perplexity, etc.

2. Orchly — closest match to your exact requirement

This is probably the most directly aligned tool I found. Its citation tracking specifically lets you see:

which pages AI engines cite, how often, and for which prompts.

Its Sources view can be grouped by individual URL, and each source includes citation frequency and the prompts associated with it. orchly.ai

If you're managing multiple client sites and want to answer something like:

“These 17 URLs generated 63 AI citations this month, across these 42 tracked prompts.”

…I'd investigate Orchly first.

3. Ahrefs Brand Radar / AI Visibility Checker — best if you're already an SEO agency

Ahrefs' AI visibility reporting covers ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and its reports include which domains and pages get cited alongside your brand. ahrefs.com

The advantage is that you get this alongside conventional SEO research rather than buying a completely separate AI-visibility stack.

4. Bing Webmaster Tools AI Performance — definitely worth connecting

This one is free. Bing's AI Performance report gives you page-level citation activity, including:

• URLs cited in AI answers
• Total citation frequency
• Grounding queries
• Page ↔ query mapping
• Citation trends over time

It currently covers Microsoft Copilot, Bing AI-generated summaries and selected partner experiences. www.bing.com

What I'd choose for an agency

One important distinction: “AI traffic” and “AI citations” aren't the same thing. Analytics can tell you that someone arrived from ChatGPT, but it generally can't tell you which page ChatGPT cited when answering the user's question. The newer citation-monitoring tools query AI systems with a defined prompt set and record the resulting sources.

Also, don't put too much weight on a single citation count. AI responses are stochastic—identical prompts can produce different citations—so a tool that runs prompts repeatedly is much more useful than a one-off checker. arxiv.org

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200+) and whether you need white-label reporting, I can narrow this down to the best 2–3 tools and compare their pricing/features.

Yes. What you’re looking for is usually called AI citation tracking or AEO/GEO visibility tracking: it measures which URLs from a site get cited in AI-generated answers and how often.

My top pick: Indexly

Indexly is particularly close to your exact requirement. Its My Page Citations feature tracks daily citation counts for individual URLs, broken down by AI model. You can see which specific pages ChatGPT, Claude, Gemini, Perplexity, and Grok cite, plus historical changes and filtering by page or engine. indexly.ai

Indexly AI Citation Tracker

For an agency managing multiple clients, I'd shortlist these:

QuickSEO, for example, explicitly displays each cited URL, the chatbots citing it, total citation count, and citation trend over time. quickseo.ai

QuickSEO Cited Pages

One important distinction

There are two different things these tools can measure:

1. AI citations — “ChatGPT cited /services/plumbing.”

This is what you're asking for, and Indexly/QuickSEO are good fits.

2. AI visibility/mentions — “ChatGPT mentioned Acme Plumbing but didn't link to its website.”

Most of the newer AEO platforms track this too. Surva, for example, separates direct URL citations from brand mentions and records the exact URL, prompt, platform, and citation position. www.surva.ai

Also, don't interpret a reported “citation frequency” as actual user traffic. These platforms generally sample AI prompts and observe the resulting answers; they cannot see the private prompts users are sending to ChatGPT/Claude. AI citation behavior is also inherently variable from one run to another, so repeated sampling is much more meaningful than a single check. arxiv.org

If you're an agency and want this specifically for client reporting, I'd start with Indexly and compare it against Ahrefs Brand Radar or a broader platform like Lighthouse. The key feature I'd insist on is a report like:

Client site → URL → AI engine → citation count → citation rate → trend over time → exact prompts/answers producing the citation.

If you tell me roughly how many client sites you manage (e.g. 10, 50, 200+), I can narrow this down to the best agency-friendly option and compare pricing/features.

The category you’re looking for is usually called AI visibility tracking, LLM citation tracking, GEO (Generative Engine Optimization) tracking, or AEO (Answer Engine Optimization) monitoring. These tools simulate real user questions in AI assistants and report which domains/pages are cited and how often. searchengineland.comcite.watchcitations.io

For an agency managing multiple client sites, I’d shortlist these:

My recommendation for a client-services agency:

1. Start with Citations.io or CiteWatch if your main KPI is:

“Which of my client’s URLs are AI assistants citing, and how many times?” searchengineland.comcite.watchcitations.io

2. Pair it with your existing SEO suite (Ahrefs, Semrush, etc.) for traditional rankings, backlinks, and content gaps. AI citation tools are still a separate layer from classic SEO metrics. www.techradar.com
3. Build reports around:
   • cited URLs (not just brand mentions)
   • citation count by page
   • AI engine/source breakdown (ChatGPT vs Gemini vs Perplexity, etc.)
   • competitor pages being cited instead
   • prompts where the client is absent

A note: no tool can perfectly measure “all AI assistant references” because responses vary by model version, user context, geography, and whether browsing/retrieval is enabled. The best tools are sampling many realistic prompts and tracking trends rather than providing a complete census. www.reddit.com

If you tell me your agency size (number of clients) and whether you need white-label reports, I can narrow this to the best fit.

If your specific requirement is “which exact pages on my clients’ sites are being cited by AI assistants, and how often?”, I’d shortlist these:

1. Scrunch — best fit for your requirement
   • Its Citations report works at the individual URL/page level, not just domain level.
   • You can see which prompts produced the citation, citation frequency over time, and which AI platforms cited each page.
   • It covers assistants/search experiences including ChatGPT, Gemini, Perplexity and Google AI Overviews. helpcenter.scrunchai.com
   • It also distinguishes your clients' URLs from competitors and third-party sources.

Why I'd start here: this is unusually close to the question you're asking: “Which URLs are AI citing, how often, and where?”

2. Peec AI — strong alternative
   • Peec has added URL-level citation analysis showing how often a URL is retrieved, which prompts retrieve it, and which AI chats cite it. www.reddit.com
   • It also has Agent Analytics, which is a different but complementary capability: it can analyze AI crawler/bot visits to your actual sites and show what those bots read. peec.ai
   • That distinction is useful: citation tracking tells you what gets surfaced to users; agent analytics tells you what AI crawlers are actually accessing.

My recommendation for an agency

I'd test Scrunch first. Its URL-level citation view appears to map almost exactly to the reporting you'd want to give clients:

Client → Page → AI engine → prompts → citation count/frequency → trend over time

One important caveat: these tools generally cannot know the total number of times a page was cited in every real user conversation. They measure citations from a monitored set of prompts/responses. That's an important distinction when presenting the numbers to clients. AI answers are also inherently variable, so citation frequency should be treated as a measured visibility signal rather than an absolute census. scrunch.com

If you tell me how many client sites you manage and whether you need white-label reporting, I can narrow this down to the best 2–3 options and compare their pricing, number of sites/prompts, AI platforms, URL-level reporting, API/export, and agency features.

If you mean “which exact URLs from my clients’ websites are AI assistants citing, and how often?”, I’d look at Surva.ai first.

Surva.ai

Why it looks like the closest fit

• URL-level crawler data: It shows which pages are being visited by GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc., including visit frequency. www.surva.ai
• AI referral traffic: It can identify actual visitors arriving from ChatGPT, Perplexity, Claude, Gemini and other AI platforms, which is a different—and arguably more valuable—metric than crawler activity. www.surva.ai
• Useful distinction: There are really two things you want to measure:
  1. AI crawlers fetching a page → evidence that an AI system is reading/indexing it.
  2. AI answers citing a page → evidence that the URL actually appeared as a source in an answer.

Most “AI visibility” tools focus on #2 at the domain/brand level, while crawler analytics focuses on #1. Surva appears to cover both sides.

If exact citations are the priority

I'd also evaluate TrackCited. It explicitly reports the sources/citations AI engines use, across ChatGPT, Gemini, Perplexity and Claude, and is designed around tracking AI visibility over time. www.trackcited.com

TrackCited

One caveat: “AI cited this URL 37 times” isn't generally an observable metric from the assistants themselves. Tools estimate it by repeatedly running tracked prompts and recording the sources returned. AI answers are also nondeterministic, so repeated sampling matters; recent research specifically cautions against treating a single citation check as a precise measurement. arxiv.org

For an agency managing multiple client sites, my shortlist would be:

Ahrefs AI Visibility Checker · ucited.ai

If you tell me roughly how many client sites you manage (e.g. 10, 50, 500), I can narrow this down to the best agency-friendly option, including pricing and white-label/reporting capabilities.

For an agency managing multiple client sites, I’d look at AI visibility / LLM citation tracking tools rather than traditional SEO crawlers. The capability you want is usually called AI citation tracking, LLM visibility tracking, or GEO (Generative Engine Optimization) tracking: “which URLs are cited by AI assistants, for which prompts, and how often.” orbilo.cocitations.io

My shortlist:

My pick for a client-services agency:

• Enterprise/many clients: Semrush or Citations.io because reporting and competitive benchmarking matter.
• Need the exact URLs getting cited: Orbilo or TrackCited.
• Want a low-friction way to see page-level citations: Microsoft Clarity AI Visibility is worth testing; its citation dashboard specifically reports cited pages and citation counts. learn.microsoft.com

For your use case, I’d make sure any tool can export these fields:

1. Client domain
2. Cited URL/page
3. AI assistant (ChatGPT, Gemini, Perplexity, Claude, etc.)
4. Prompt/query that triggered the citation
5. Citation frequency over time
6. Competitor pages cited instead

One caveat: AI answers are dynamic, so “frequency” is usually based on a tool’s tracked prompt set rather than a complete measurement of every real user conversation. arxiv.org For client reporting, that means you’ll want a consistent prompt library per client rather than relying only on raw citation counts.

If your goal is to understand which pages on your clients' websites are being surfaced, cited, or referenced by AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.), this is an emerging category often called AI visibility, LLM analytics, or GEO (Generative Engine Optimization).

Here are the strongest options:

Best overall: Profound

If you manage multiple client websites, Profound is probably the most mature product.

It can help you:

• Track whether your clients appear in AI-generated answers.
• Identify which URLs are cited by AI systems.
• Monitor citation frequency over time.
• Compare visibility against competitors.
• Report changes after content updates.

It is designed for larger brands and agencies, so pricing tends to be enterprise-level.

Best value for agencies: Goodie

Goodie focuses specifically on generative search optimization.

It typically provides:

• URL-level citation tracking
• Prompt monitoring
• Share-of-voice reports
• Client reporting dashboards
• Recommendations for improving AI visibility

This is a good fit if you're managing several SEO clients.

Best budget option: Otterly.AI

Otterly.AI is one of the more affordable entries.

It tracks:

• Brand mentions in AI answers
• Citation sources
• Prompt monitoring
• Visibility trends

It's less comprehensive than enterprise tools but often sufficient for smaller agencies.

If you're already using SEO platforms

Many traditional SEO suites are adding AI reporting:

• Semrush AI Toolkit
• Ahrefs AI features (rolling out)
• Similarweb AI traffic reports

These are useful if you want AI visibility alongside traditional SEO metrics, though they may not provide the same depth of page-level citation analysis as dedicated GEO tools.

One limitation to be aware of

No tool can measure every AI response. Most platforms estimate visibility by:

• Running large prompt libraries repeatedly.
• Monitoring citations across different LLMs.
• Tracking changes over time.
• Aggregating citation frequency.

So "frequency" generally means how often a page appears in monitored AI prompts, not the total number of times all users' assistants referenced that page.

For an agency managing multiple clients, I'd rank them:

1. Profound (most capable)
2. Goodie (excellent agency fit)
3. Scrunch AI (strong analytics)
4. Peec AI (good reporting)
5. Otterly.AI (best budget option)

If your clients are mostly SMBs rather than enterprise brands, Goodie or Otterly.AI are likely to offer the best balance of capability and cost.

If your goal is specifically "Which pages on my clients' sites are AI assistants referencing, and how often?", there are a few categories of tools. No tool can measure every AI citation (many assistants don't expose all citations or referral data), but several now do a good job of tracking visibility and actual referrals.

Here's how I'd rank them for an agency.

Best overall for agencies: Mentions

If you're managing dozens of client sites, Mentions is probably the closest fit.

It monitors prompts across ChatGPT, Gemini, Claude, Perplexity, and others, then reports:

• which client pages are cited
• how often they're cited
• competitor citations
• share of voice
• historical trends
• white-label reporting for clients

It also shows the sources AI models rely on and whether those sources mention your client's brand, making it useful for GEO/AEO work. www.techradar.comdocs.surferseo.com

Best if you care about actual traffic

Searchable focuses on what happens after someone clicks through from an AI assistant.

It reports:

• AI referral sessions
• which AI platform sent them
• landing pages
• trends over time
• crawl activity vs. referral activity

That's useful if your clients want to tie AI visibility to leads or revenue rather than just mentions. www.searchable.comwww.surva.ai

Best if you want page-level AI visibility

Surfer's AI Tracker monitors prompts and reports:

• which pages are mentioned
• which competitors appear
• citation frequency
• prompt-level performance
• sources used by the LLMs

It's strong if you're already using Surfer for content optimization. www.techradar.comdocs.surferseo.com

Important limitation

No platform can tell you every time ChatGPT references a page. AI assistants often don't expose complete telemetry, and not every response includes clickable citations. Today's tools generally combine:

• repeated prompt testing
• citation extraction
• AI crawler logs
• referral analytics
• historical trend analysis

to estimate visibility rather than observe every individual AI response. www.surva.ai

For a digital marketing agency, I'd shortlist:

1. Mentions — best overall agency dashboard.
2. Searchable — best for connecting AI visibility to actual traffic.
3. Surfer AI Tracker — best for SEO/content teams.
4. Indexit — good lightweight AI visibility monitoring.

Those four currently offer the strongest combination of page-level citation tracking and trend reporting for multiple client websites.

If your goal is specifically to answer "Which pages on my clients' sites are being referenced by AI assistants, and how often?", I'd separate the problem into AI citation tracking (what AI recommends) and AI referral analytics (what users actually click).

Here are the strongest options today:

My top recommendation: Citations.io

urlCitations.ioturn0search1 is probably the closest match to what you're asking for.

It regularly tests prompts across ChatGPT, Claude, Gemini, and Perplexity, then reports:

• which client pages were cited
• how often they appeared
• prompts that triggered citations
• competitors that were cited instead
• changes in citation share over time

This is useful for agencies because it measures visibility even when nobody clicks. citations.io

Best URL-level visibility: Orbilo

urlOrbiloturn0search3 goes a step further by recording the exact URLs cited for tracked prompts.

You can see:

• prompt → AI engine → cited URL
• your URL vs competitor URL
• citation frequency
• missed opportunities where competitors win

If your reporting focuses on individual pages rather than domains, this is one of the better options. orbilo.cocitations.io

For measuring actual AI traffic

If you're interested in real visitors arriving from AI assistants rather than citations alone:

• urlSurva.aiturn0search4
• Standard GA4

GA4 can already identify many AI referrals by filtering sources like chatgpt.com, perplexity.ai, claude.ai, etc., then breaking down sessions by landing page. This shows which pages are receiving AI-driven visits, though not every AI interaction results in a measurable referral. tracemetry.com

For agencies managing many clients

A practical stack would be:

• Citations.io or Orbilo → AI citation frequency and page-level visibility
• GA4 → actual AI referral traffic and conversions
• Semrush AI Visibility Toolkit → keyword and competitive monitoring if you're already using Semrush

This combination gives both leading indicators (citations) and lagging indicators (traffic and conversions).

One important limitation: no tool can tell you every time ChatGPT or another assistant internally used a page. These tools either (1) repeatedly test prompts and record visible citations or (2) measure referral traffic from AI platforms. Since AI assistants don't expose complete usage logs, any product claiming to capture every reference is overstating what's currently possible. orbilo.cocitations.io

If you want to know which specific pages on your clients’ websites are being cited by AI assistants (ChatGPT, Perplexity, Gemini, Claude, etc.) and how often, you’re looking for a GEO (Generative Engine Optimization) / AI visibility monitoring tool.

My top recommendation:

Otterly.AI — best fit for agencies managing client sites

It is built specifically around AI search visibility and can show:

• which URLs/pages from a domain are cited in AI-generated answers
• how frequently those pages appear as citations
• which prompts trigger citations
• visibility trends over time
• competitor comparisons
• client reporting/workspaces otterly.ai

It monitors AI search experiences including ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude, and Copilot, with tracked prompts checked automatically (including daily monitoring options). help.otterly.ai

Why I’d pick it for clients: the URL-level citation reporting is closer to what an SEO agency needs to answer questions like:

“Which pages on Acme.com are earning AI citations, and are those citations increasing month over month?”

Other tools worth evaluating:

• Profound — stronger enterprise focus; useful if you manage large brands and need deeper AI visibility analytics.
• Semrush — a good option if your agency already uses Semrush for traditional SEO and wants AI visibility features integrated into an existing stack.
• Ahrefs — worth considering if you want to combine backlink/content intelligence with AI search research.

For an agency workflow, I’d evaluate tools based on whether they provide:

1. URL citation frequency (not just brand mentions)
2. Prompt → cited page mapping
3. Historical trends
4. White-label client reports
5. Multi-domain/client management

Based on your exact requirement (“which pages are being referenced and how frequently”), Otterly.AI is the closest match I’d start with. otterly.ai

If you tell me how many client sites you manage and whether you need white-label reporting, I can narrow this down by agency size and budget.

If your goal is to identify which specific pages on your clients' websites are being referenced by AI assistants (ChatGPT, Perplexity, Claude, Gemini, etc.) and how often, there are two different problems to solve:

1. Which pages are being cited by AI? (visibility/citation tracking)
2. Which cited pages are actually sending traffic? (referral analytics)

The strongest tools today are:

1. Lighthouse (my top recommendation)

Lighthouse is built around AI visibility rather than traditional SEO. It continuously checks how major AI assistants answer prompts relevant to your clients, records which pages are cited, tracks citation frequency, and recommends page-level improvements. It also benchmarks competitors, making it useful for client reporting. www.ahoylighthouse.com

Best if you want to answer questions like:

• Which client pages does ChatGPT cite?
• Which pages does Perplexity prefer?
• How has citation frequency changed over time?
• Which competitor pages are winning?

2. Orbilo

Orbilo focuses specifically on citation tracking. It records the exact URLs AI engines cite for tracked prompts and distinguishes between your pages, competitors' pages, and third-party sources. orbilo.co

This is one of the closest matches to your request if you're interested in:

• exact page URLs
• citation counts
• prompt-by-prompt visibility

3. Surva.ai

Surva measures actual clicks from AI assistants rather than just mentions.

It shows:

• which AI assistant sent the visitor
• which landing page they visited
• conversions from AI traffic

It relies on referral detection rather than inference, making it useful for proving ROI. www.surva.ai

If you're running an SEO agency

I'd combine two data sources:

• Lighthouse or Orbilo → "Your page was cited 127 times this month."
• Surva.ai (or GA4 AI referral reports) → "Those citations generated 41 visits and 8 leads."

That gives clients both visibility and business impact.

A limitation to be aware of

No tool can see every time an AI assistant references a page. AI responses are private conversations, and providers don't expose complete citation data. These platforms estimate visibility by running large sets of prompts and/or measuring actual referral traffic, so the numbers are directional rather than exhaustive. Referral analytics are also incomplete because some AI apps don't always pass referrer information. orbilo.co

If you're managing dozens or hundreds of client sites, I would lean toward Lighthouse for ongoing monitoring and reporting, with Surva.ai layered on to measure real AI-driven traffic and conversions.