ChatGPT answers, unedited

For a small marketing agency, you’ll want a GEO (Generative Engine Optimization) / AI visibility tracking platform that can monitor:

• AI citation share of voice (which brands get cited)
• Brand mentions in answers
• Competitor visibility
• Source domains AI assistants rely on
• Performance by model (ChatGPT, Gemini, Perplexity, Claude, etc.)
• White-label reports for clients

Good options:

My shortlist for a small agency

1. Peec AI — probably the best agency fit if you need multiple client accounts and recurring reports. Geo Software Rankings
2. Otterly.AI — good if you’re testing GEO services and keeping costs low. Geo Software Rankings
3. CitedSpy — useful if your main deliverable is “here’s where your brand appears (or doesn’t) in AI answers.” CitedSpy
4. Profound — consider when clients are larger and willing to pay for enterprise intelligence. Geo Software Rankings

For an agency reporting package, I’d track these KPIs:

• AI Share of Voice: % of relevant prompts where the client appears vs competitors
• Citation Share: % of cited sources attributed to the client’s domains/content
• Mention Rate: how often the brand is recommended
• Position/placement: first recommendation vs buried mention
• Citation source gaps: which sites competitors have that AI models trust
• Model split: ChatGPT vs Gemini vs Perplexity vs Claude performance

One caveat: AI citation measurement is still an emerging category, and different tools define “share of voice” differently (mention-based vs citation-based vs position-weighted), so choose one methodology and keep it consistent for client reporting. Verity Score

If you’re building this as an agency service offering, I’d lean toward Peec AI or Otterly.AI for the dashboard + a repeatable monthly GEO audit process rather than buying an enterprise platform immediately. Reddit

For a small marketing agency managing multiple clients, I’d shortlist these:

My pick: Peec AI

For a small agency, Peec AI looks like the sweet spot. Current industry comparisons specifically identify it as an agency-friendly option starting around $95/month, while tracking AI visibility, citations, competitors and share of voice. www.aeolabs.ai

The important distinction is that you want citation share of voice, not merely "does ChatGPT mention my client?" You want to see something like:

Client: 27% citation share
Competitor A: 31%
Competitor B: 18%
Competitor C: 9%

…and then break that down by prompt, AI assistant, cited URL/domain, competitor and trend over time.

If reporting to clients is the priority

I'd also look at Foglift. It explicitly tracks the prompts buyers ask, which engines cite the brand, the URLs being cited, competitors, share of voice and sentiment across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, with daily checks. foglift.io

WhiteRank is interesting if you need an agency-oriented setup with multiple client domains and white-label reports. whiterank.io

One caveat

AI citation data is inherently noisy because the same prompt can produce different answers. So I'd favor a platform that runs standardized prompts repeatedly and reports trends, rather than one that gives you a single "AI visibility score." This volatility is significant enough that recent research has found substantial changes in which domains ChatGPT cites over relatively short periods. www.axios.com

If I were choosing for a 5–20 client agency:
Peec AI → first choice
Foglift → best lightweight alternative
Otterly → best if keeping software costs very low
Profound → only if clients need much deeper enterprise-level intelligence

If you tell me roughly how many clients/domains you need to monitor (e.g. 5, 10, 25), I can narrow this down to the cheapest option that still gives you client-level citation SOV + competitor tracking + white-label reporting.

For a small marketing agency managing multiple clients, I’d shortlist these:

• zumihq.com — best agency fit. It tracks up to 9 AI engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews/AI Mode, and DeepSeek. Crucially, it explicitly supports multiple client workspaces and white-label PDF reporting, which is a big advantage for an agency. Zumi
• citations.io — best budget-oriented option. It tracks ChatGPT, Gemini, Perplexity, and Claude, including citation share per prompt/engine, competitor share of voice, and starts at $29/month. This looks particularly interesting if you don't need nine engines. Citations
• citationradar.ai — good lightweight option. It covers ChatGPT, Perplexity, Gemini, Claude, and Grok, with competitor share-of-voice and weekly automated tracking. Citation Radar
• whiterank.io — worth considering for agencies. It supports multiple domains and white-label reporting, with daily prompt runs and visibility tracking across several engines. WhiteRank
• deepsmith.ai — strong if citation analytics matter most. It explicitly reports mention rate, citation rate, and share of voice, while letting you inspect the actual AI answers behind those metrics. DeepSmith

My pick

For a small agency, I'd start with Zumi if you're selling AI-search reporting to clients. The combination of multi-client workspaces + white-label reports + broad model coverage + daily monitoring is unusually aligned with agency workflows. Zumi

If keeping costs low is more important, I'd test Citations.io first.

One important distinction: "AI visibility" isn't necessarily "citation share of voice." Some platforms primarily measure whether you're mentioned, while others measure the proportion of answers/mentions/citations you capture relative to competitors. For client reporting, I'd specifically want prompt-level competitor share of voice + citation URLs + engine-by-engine trends, rather than a single opaque visibility score.

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/features.

For a small marketing agency, you’ll want a tool that does three things:

1. Tracks AI citation/share of voice (not just mentions)
2. Covers multiple assistants (ChatGPT, Claude, Gemini, Perplexity, etc.)
3. Supports multiple client workspaces and reporting

Good options:

My shortlist for a small agency:

• Best overall agency pick: CitationBench — if you want a metric you can sell as “AI share of voice” to clients. It specifically positions around citation share across assistants and client workspaces. www.citationbench.com
• Best budget/easier entry: Otterly.AI or Peec AI — easier if you’re adding GEO reporting alongside SEO services. www.geosoftwarerankings.comwww.citationbench.com
• Best if clients are larger brands: Profound — deeper analytics, but likely higher cost/complexity. www.geosoftwarerankings.comwww.citationbench.com

Before choosing, I’d check whether the tool reports:

• citation rate (your domain/source cited)
• share of voice vs competitors
• prompt-level results (“best X software,” “top agencies for Y,” etc.)
• engine-by-engine breakdown (ChatGPT ≠ Claude ≠ Perplexity)
• white-label PDF/dashboard reports for clients

For a 5–20 client SEO/content agency, I’d usually avoid enterprise platforms initially and pick a tool with multi-client dashboards and exportable reports. www.geosoftwarerankings.comwww.citationbench.com

For a small marketing agency, I’d shortlist Peec AI and OtterlyAI, with Profound as the more powerful but likely more expensive option.

My pick: Peec AI

Peec is particularly interesting for an agency because it tracks citation rate separately from mention rate—important because an AI can mention a brand without actually citing its website. It also supports competitor benchmarking and daily tracking across multiple AI channels. peec.aipeec.aiotterly.aiwww.tryprofound.com

For an agency, its reporting features are a big plus: it supports multiple client projects, white-label/read-only dashboards, Looker/Data Studio, CSV exports, API access, Slack summaries, and Google Slides reporting. peec.aipeec.aiotterly.aiwww.tryprofound.com

There's also an MCP integration, so you can pull Peec data into Claude and automate things like weekly client visibility reports. peec.ai

When I'd choose Otterly instead

If you're primarily after straightforward monitoring at a lower cost, Otterly is worth a serious look. Its dashboard explicitly reports Share of AI Voice, competitor visibility, citations, prompts, and engine-level performance. otterly.ai

It also has an API, which is useful if you're building your own client reporting layer. otterly.ai

When Profound makes sense

Profound is the one I'd investigate if your agency is selling a high-end GEO/AEO service. It goes considerably deeper into competitive analysis: visibility, visibility rank, citation share, SOV, sentiment, and average position across a very broad set of AI platforms. www.tryprofound.com

The tradeoff is that it's more enterprise-oriented, so it may be overkill for a small agency.

Bottom line: If you're managing, say, 5–30 clients and want to turn AI visibility into a recurring reporting service, I'd start with Peec AI. If keeping costs down is the priority, test OtterlyAI alongside it. Independent 2026 comparisons also put Peec/Otterly in the more agency-friendly tier, while Profound tends toward enterprise use. ai-search-tools.com

If you tell me roughly how many clients you have and your monthly budget, I can narrow it down to the best 2–3 and compare their actual agency pricing/features.

For a small marketing agency, I’d shortlist these three:

My pick: Peec AI

For an agency managing several client accounts, Peec looks like the best balance of breadth, agency functionality, and reporting. It tracks citation count, mention rate, position and sentiment across six major AI channels, with daily tracking and competitor benchmarking. Its agency offering also includes unlimited client seats, Looker Studio integration, CSV/API access, and white-label-friendly reporting workflows. peec.ai

That makes it particularly useful if your agency wants to say to a client:

"Your AI share of voice is 18%, Competitor A is 31%, and here's which domains are getting cited instead of you."

If cost is the priority: OtterlyAI

Otterly is worth a serious look for a smaller agency. It explicitly measures Share of AI Voice, citation ownership, competitor visibility and platform-level trends, and currently advertises pricing starting at $29/month. It also supports automated monitoring across multiple AI search experiences. otterly.ai

If clients want enterprise-grade reporting: Profound

Profound is the one I'd investigate if your agency sells a relatively high-ticket GEO/AI-search service. Its Answer Engine Insights includes share of voice, citations, competitor rankings, sentiment and visibility, and it queries the actual front-end experiences of a very broad set of AI platforms rather than relying solely on APIs. help.tryprofound.com

Bottom line:

• 5–30 clients / want agency reporting: Peec
• Small budget / want to get started cheaply: OtterlyAI
• Large clients / sophisticated GEO analytics: Profound

One important distinction: "AI citation share of voice" isn't a single standardized metric across models. I'd choose a platform that lets you inspect the underlying prompts, AI responses, cited URLs and competitors—not just a proprietary visibility score. Peec and Otterly both provide that underlying citation-level view. peec.ai

For a small marketing agency, I’d shortlist Peec AI, Scrunch, and Profound. Of those, Peec AI looks like the best agency-oriented fit based on the current feature set.

1. Peec AI — my pick for a small agency

Peec specifically has an agency workflow: multiple client projects, competitor benchmarking, automated reporting, branded/white-label dashboards, CSV/API access, and Looker Studio integration. It tracks across ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. peec.ai

It measures both Share of Voice and citation performance, so you can distinguish:

• "How often is the client mentioned?"
• "How prominent is the client versus competitors?"
• "How often is the client's site actually cited?"
• "Which sources are AI engines relying on instead?"
• "How is this changing week over week?"

Peec also says its agency plans include MCP/API, Looker Studio, CSV exports and all AI channels, which is particularly useful if you want one reporting system across 10–50 clients rather than manually checking each model. peec.ai

Peec's agency offering

2. Scrunch — strongest if citations are the main KPI

Scrunch has a particularly nice distinction between citation share and citation consistency. Citation Share is your percentage of total citation volume, while citation consistency measures how frequently you appear across responses. helpcenter.scrunchai.com

It can break results down by AI platform, prompt, topic, persona, funnel stage, country, etc., and lets you inspect the actual AI responses and cited URLs. scrunch.com

That's attractive if your agency's pitch is specifically:

"We'll increase the percentage of AI answers that cite your company/content."

3. Profound — powerful, but I'd investigate pricing first

Profound has Visibility, Citations, Sentiment, Share of Voice and Positioning, with platform-level breakdowns and a matrix comparing performance across answer engines. help.tryprofound.com

Its citation-share tooling explicitly supports comparing citation share across competitors, models and regions. help.tryprofound.comhelp.tryprofound.com

I'd lean toward it if you're building a larger AI-search consulting practice rather than simply adding AI visibility reporting to an existing SEO/content agency.

My recommendation

If you're a small agency and want one platform to put clients on and report from, I'd start with:

🥇 Peec AI → best overall agency fit
🥈 Scrunch → best for citation-focused analysis
🥉 Profound → best for deeper/enterprise analysis

One important caveat: don't compare vendors based solely on a headline "AI visibility score." Citation Share, Share of Voice, Visibility, and Citation Consistency are different metrics, and the denominator/calculation can vary substantially between platforms. For an agency, I'd make the vendor demonstrate the exact calculation on a sample client + 3 competitors before signing up. helpcenter.scrunchai.com

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you need white-label reporting, I can narrow this down to the best plan/value for your agency.

If you’re a small marketing agency managing multiple clients, I’d shortlist these:

My pick: rank.ai

For your specific requirement—AI citation share of voice across multiple assistant models—rank.ai looks particularly strong. It explicitly tracks mention rate, citation share, sentiment, competitor SOV, and citation sources across seven LLM surfaces, with daily re-checks. www.rank.ai

That makes it a good fit if you want to tell a client something like:

“Your brand has 34% AI share of voice this month, versus 51% for Competitor A. Here are the prompts where you're losing, the models where you're weakest, and the sites being cited instead.”

If you're especially focused on citations

I'd look closely at Foglift. It goes beyond whether a brand was mentioned and identifies the URLs being cited, competitors appearing instead, share of voice, and sentiment across multiple engines. foglift.io

That's valuable because citation SOV is more actionable than simply counting brand mentions: you can identify which third-party sources are influencing the AI answer and then work on those sources/content gaps.

For an agency, I'd prioritize these features

1. Multi-client workspaces — don't buy a tool designed primarily for one brand.
2. Per-model reporting — don't rely only on one blended SOV number. Citation behavior differs substantially between engines. machinerelations.ai
3. Competitor SOV — clients care about “who is taking our visibility?” more than an absolute score.
4. Exact prompt + answer history — essential for proving changes over time.
5. Citation URL tracking — tells your SEO/content team what sources are influencing the models.
6. White-label reports/dashboard — particularly important if you're selling this as a recurring agency service.
7. Reasonable per-client economics — probably the biggest differentiator for a small agency.

One caution: don't judge tools by the number of models they claim to cover alone. Cross-engine behavior is materially different, so a tool that gives you excellent prompt-level evidence and citations on 4–5 important engines can be more useful than one claiming 10+ engines with shallow reporting. machinerelations.ai

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you need white-label reporting, I can narrow this to the 2–3 best options and compare their pricing/features for an agency.

For a small marketing agency managing multiple clients, I’d shortlist these three:

My pick: Peec AI

For a small agency, Peec AI is probably the sweet spot. Its agency offering tracks mention rate, position, citations and sentiment on a prompt-by-prompt basis, and specifically distinguishes citations from simple brand mentions. It also tracks multiple AI environments and provides client-oriented reporting. peec.ai

That's important because I'd want your agency dashboard to answer:

• What % of relevant AI answers mention our client?
• What is the client's share of voice vs. competitors?
• Which AI models are driving that visibility?
• Which URLs are actually being cited?
• Which competitors are being cited instead?
• Which prompts/categories are we winning or losing?
• Is SOV increasing month over month?

Peec is particularly positioned for agencies and multi-brand tracking. Independent comparisons also currently characterize it as an agency-oriented option, while Profound is more enterprise-oriented and Otterly as the leaner/budget choice. salestrig.com

When I'd choose Otterly instead

If you're just starting to sell AI visibility/GEO reporting and want to keep costs down, I'd test Otterly AI first.

It explicitly reports Share of AI Voice, competitor visibility, mentions, and citations across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI experiences. otterly.ai

So for, say, 5–10 SMB clients, Otterly could be a very practical starting point.

When Profound makes sense

I'd look at Profound when your agency starts handling larger brands or needs substantially deeper AI-search intelligence. Current comparisons consistently position it toward enterprise-grade analytics rather than a lightweight agency tool. foglift.io

Bottom line:
Small agency → Peec AI.
Very cost-conscious / getting started → Otterly.
Enterprise clients / sophisticated GEO intelligence → Profound.

One thing I'd verify before buying: whether the vendor's definition of "share of voice" is based on mentions, citations, position, or some combination. Those numbers aren't directly interchangeable, and different tools can report materially different SOV for the same prompts. www.influencers-time.com

If you tell me roughly how many clients you manage (e.g. 5, 10, 25), I can compare the current plans/pricing and tell you which one has the best cost per client.

For a small marketing agency looking to monitor AI citation share of voice (SOV) across multiple assistant models, you’ll want a GEO/AEO monitoring platform rather than a traditional SEO rank tracker. The main options I’d evaluate:

My shortlist for a small agency

1. Best overall agency workflow: CitationBench
Good fit if you need:

• multiple client workspaces
• historical citation trends
• competitor comparisons
• API/reporting potential

It explicitly positions itself around agency use cases and tracking AI citation share of voice across ChatGPT, Claude, and Perplexity. www.citationbench.com

2. Best affordable/simple dashboard: CiteWatch or CitationLab
Better if you have fewer clients and mainly need:

• “Are we being mentioned?”
• “Which competitors are winning?”
• “Which sources are AI models citing?”

CiteWatch tracks five major assistants and reports SOV, citations, and model breakdowns. cite.watchwww.citationbench.com

3. Best if you already sell SEO services: add AI visibility to your reporting stack
If clients already receive SEO reports, you may want a GEO tool that exports clean monthly reporting rather than a developer/API-first product.

What I’d measure for clients

Avoid a single “AI visibility score.” Track:

• Citation share of voice: % of relevant AI answers citing the client vs competitors
• Mention share: how often the brand appears at all
• Citation position: first recommendation vs buried mention
• Cited URLs: which pages/content assets AI systems rely on
• Prompt coverage: whether you win important buyer questions
• Model-by-model differences: ChatGPT ≠ Gemini ≠ Claude ≠ Perplexity

For a small agency, I’d probably start with CitationBench, CiteWatch, or Foglift, run a pilot on 3–5 clients, and only move upmarket to heavier platforms if clients start demanding enterprise reporting. www.citationbench.com

For a small marketing agency, I’d shortlist these three:

My pick: OtterlyAI

For an agency managing multiple clients, OtterlyAI is probably the best starting point. It tracks both brand mentions and website citations, calculates competitive visibility/share of voice, and lets you separate clients into workspaces. Its current coverage includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. otterly.aiotterly.ai

That's particularly useful because you don't just want:

"Does ChatGPT mention my client?"

You want something closer to:

"For 200 commercial prompts, what percentage of AI answers mention/cite my client vs. competitors, and which sources are getting cited instead?"

Otterly's dashboard explicitly supports competitor comparisons, prompt filtering and visibility over time. otterly.aiotterly.ai

Peec is the other one I'd seriously trial

Peec AI looks particularly well suited if client-facing reporting is the priority. It tracks mention rate, position, citations and sentiment on a daily basis and has agency-oriented reporting, Looker/Data Studio connectivity, CSV/API export and automated reporting. peec.ai

One important distinction

Don't confuse AI mention share of voice with citation share of voice.

A brand can be mentioned frequently but have very little of its website content cited. For SEO/GEO work, I'd track at least:

• Mention share of voice
• Citation share of voice
• Average position/recommendation rank
• Competitor visibility
• Which URLs/domains are being cited
• Sentiment
• Visibility by model/assistant
• Visibility by prompt/category

That's why I'd lean toward Otterly or Peec rather than a generic brand-monitoring platform.

There is also some independent 2026 benchmarking suggesting that Otterly and Profound currently have particularly strong visibility within the AI-search-monitoring category itself, although that's a benchmark of the tools, not proof that one is objectively better for your agency. foglift.io

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this down to the best-value option and compare their current pricing/limits.

If you mean “I run a small marketing agency and want one dashboard showing each client’s AI citation share-of-voice across ChatGPT, Gemini, Perplexity, Claude, Google AI, etc.”, I’d shortlist these:

My pick for a small agency: OtterlyAI

It specifically reports Share of AI Voice, meaning your percentage of citations versus competitors, and lets you break visibility down by AI engine. It also supports tracking citations, prompts, competitors, and has a public API. otterly.ai

If white-label client reporting and managing lots of client sites are the priority, I'd look particularly hard at Mentions. A recent 2026 review reports its Agency plan at $399/month with white-label reports and unlimited client sites, while its Pro tier covers all engines at $99/month. www.techradar.com

One important caveat: don't treat a single day's “citation SOV” as gospel. AI answers are nondeterministic, and research published in 2026 found substantial citation variability across repeated queries. The useful metric is the trend from repeated samples, not a one-off percentage. arxiv.org

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the 2–3 best options and compare their actual agency pricing/features.

Yes. For a small marketing agency managing multiple clients, I’d shortlist these:

My pick: Peec AI

For your specific use case, Peec AI is probably the best place to start. It explicitly tracks visibility, position, sentiment, share of voice, competitors, prompts, and the third-party sources AI models cite. It also lets you choose which AI models to monitor. peec.ai

That's important because I'd distinguish:

• AI visibility: Does the client get mentioned?
• Share of voice: How much of the category's AI attention does the client receive versus competitors?
• Citation share: How often is the client's website/domain actually used as a source?
• Model-level performance: Does the client win in ChatGPT but lose in Gemini/Perplexity/etc.?

If citation share is the thing you care about most—not merely brand mentions—Profound is worth evaluating. Its citation product lets you analyze citation share by platform, topic, and prompt, including which publishers and domains are being cited instead of your clients. It covers ChatGPT, Perplexity, Google AI Overviews and other answer engines. www.tryprofound.com

For a small agency, I'd rank them

1. Peec AI — best balance of agency usability + SOV + citations
2. OtterlyAI — good if keeping costs and complexity down
3. Mentions — particularly interesting if white-label client reporting is a priority
4. Profound — strongest if you want sophisticated competitive/citation intelligence, but I'd evaluate whether its pricing/complexity makes sense for your agency size.

One caveat: AI visibility numbers aren't as deterministic as Google rankings. The same prompt can produce different answers and citations at different times, so you should look at trends over repeated measurements, rather than treating a single SOV percentage as an exact market-share figure. arxiv.org

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50), I can narrow this down to the best 2–3 tools and compare their current agency pricing, model coverage, white-label reports, and per-client limits.

Yes. For a small marketing agency, I’d shortlist these:

🥇 My pick: Cite AI

Cite AI specifically targets marketing teams and agencies and tracks mentions, citations, competitors, positioning, and AI Share of Voice across ChatGPT, Gemini, Perplexity and Google AI. It says it can track 50,000+ prompts daily. citehq.ai

For an agency, the important distinction is that you don't just want "does ChatGPT mention my client?" You want something like:

Client A: 27% AI citation SOV → Competitor B: 19% → Competitor C: 14%

…and then be able to drill down into which prompts, which AI engines, and which URLs produced those citations.

Strong alternative: DeepSmith

DeepSmith is particularly interesting if you want a more analytical dashboard. It tracks mention rate, citation rate and share of voice across ChatGPT, Gemini, Perplexity, Claude and Google AI Mode, with the underlying answers and citations. deepsmith.ai

If you need the widest engine coverage

citepower covers ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Grok, and offers competitor benchmarking and share-of-voice analysis. citepower.com

One caveat: AI visibility isn't a perfectly stable metric. Models can give different answers to the same prompt at different times, so a good monitoring platform should use repeated/daily sampling rather than treating one response as definitive. Recent research specifically highlights this measurement problem. arxiv.org

For a small agency, I'd evaluate Cite AI first, DeepSmith second, and citepower if broad model coverage is particularly important. If you tell me roughly how many clients you want to monitor (e.g. 5, 20, or 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/features.

For a small marketing agency that wants to track AI citation share of voice across multiple assistant models (ChatGPT, Gemini, Claude, Perplexity, etc.), I’d look at AI visibility/GEO platforms rather than traditional SEO rank trackers.

Good options:

My shortlist for a small agency

Best overall starting point:
→ urlCitations.ioturn0search1
It appears closest to an agency workflow: multiple brands, competitor tracking, citation monitoring, and client-friendly reporting. citations.io

Best if you sell GEO/AEO as a service:
→ urlDeepSmith AI Visibilityturn0search5 or urlBrandVisibility.aiturn0search0
These are more focused on explaining why a client is winning or losing citations. deepsmith.aibrandvisibility.ai

Best budget workflow:
Start with a lightweight tracker plus a manual prompt library:

• 50–200 buyer-intent prompts per client
• Track:
  • % of answers mentioning client
  • citation share vs competitors
  • cited domains/pages
  • model-by-model differences
  • sentiment/recommendation position

One caveat: AI citation metrics are still noisy because answers can change between runs, so a good tool should aggregate many prompts and repeated checks rather than rely on one-off screenshots. arxiv.org

For a small agency, I’d prioritize white-label reports + multi-client workspaces + competitor share-of-voice over the largest model coverage. Those features are what make it sellable as a recurring client service.

If you mean tracking how often a brand, client, or competitor is cited/recommended by AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.), you’re looking for an AI visibility / AI search optimization (AISO/GEO) monitoring tool rather than a traditional SEO rank tracker.

For a small marketing agency, these are the main options to evaluate:

For a small marketing agency, I’d usually shortlist:

1. Peec AI — easiest starting point for tracking:
   • “When someone asks AI assistants about X, does my client appear?”
   • citation sources
   • competitor comparisons
   • prompt-level monitoring

2. Otterly.AI — better if you need:
   • many clients
   • recurring reports
   • agency dashboards
   • GEO-focused deliverables

3. Profound — if you’re selling AI visibility as a premium service to larger brands.

A practical agency workflow would be:

• Create 50–200 buyer-intent prompts per client:
  • “best [service] in [city]”
  • “top [category] companies”
  • “alternatives to [competitor]”
  • “who should I hire for [problem]”
• Run them across ChatGPT, Claude, Gemini, Perplexity, etc.
• Track:
  • AI share of voice (% of answers where the brand appears)
  • citation share (% of cited sources belonging to the brand/domain)
  • competitor displacement
  • sentiment/recommendation strength
  • which pages earn citations

If you’re specifically building an agency reporting product, I’d lean toward Otterly.AI or Peec AI because they are closer to a repeatable client-reporting workflow than enterprise AI analytics platforms.

If you're looking to measure AI citation share of voice (how often a brand is mentioned or cited by AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and others), there are now several platforms aimed at agencies and SEO teams.

For a small marketing agency, these are the strongest options:

If I were choosing today

For a boutique or small agency, I'd shortlist:

1. Otterly.AI
   • Tracks prompts across multiple AI assistants.
   • Monitors brand mentions and competitors.
   • Reports changes over time.
   • Usually one of the easiest platforms to adopt.

2. Peec AI
   • Built specifically around Generative Engine Optimization (GEO).
   • Measures AI share of voice.
   • Compares brands against competitors.
   • Good dashboards for client reporting.

3. Goodie
   • Strong competitive intelligence.
   • Useful if clients care about how they're represented in AI answers rather than just rankings.

Features worth looking for

Not every tool defines "AI share of voice" the same way. The most useful platforms generally offer:

• Prompt tracking across dozens or hundreds of prompts
• Monitoring across multiple AI models (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Citation/source tracking
• Competitor comparison
• Historical trends
• Alerts when visibility changes
• White-label or client-friendly reporting
• API or CSV export

For agencies specifically

If you'll be managing multiple clients, prioritize platforms that support:

• Multiple workspaces or client accounts
• Scheduled reports
• White-label dashboards
• Prompt libraries by industry
• Team collaboration
• Bulk keyword/prompt management

Those capabilities tend to save significant time as your client roster grows.

If you can share your approximate budget (for example, under $100/month, $100–300/month, or $500+/month) and how many clients you plan to track, I can narrow the recommendations to the tools that are the best fit.

For a small marketing agency, I'd prioritize tools that are affordable, support multiple AI assistants, and make it easy to manage multiple client accounts.

Here's how the current options compare:

My recommendations

If you're under 10 people:
AISoV would be my first choice. It does exactly what most agencies need:

• Compare responses across ChatGPT, Claude, and Gemini
• Measure share of voice
• Review citations and source URLs
• Compare competitors
• Export reports for clients sov.braign.io

If AI visibility is becoming a core service:
CitationBench is stronger. It supports multiple client workspaces, scheduled monitoring, APIs, and historical tracking, making it easier to scale reporting. www.citationbench.comwww.skulift.com

If cost matters most:
FreeSOV is worth a look. Since you provide your own API keys, the ongoing cost can be much lower while still covering five major AI systems. freesov.com

Features I'd insist on

Whichever platform you choose, make sure it includes:

• Monitoring across multiple AI assistants (not just ChatGPT)
• Prompt sets that run consistently over time
• Citation/source tracking (which websites the AI references)
• Competitor share of voice
• Historical trends
• Client-ready PDF or white-label reports
• API or CSV export if you use Looker Studio or AgencyAnalytics

One important caveat: AI responses are probabilistic, so "share of voice" is a sampled metric rather than an exact ranking. The most useful tools rerun the same prompt sets over time and report trends instead of treating any single response as definitive. www.citationbench.comwww.skulift.com

If you're already using an SEO platform like Semrush, Ahrefs, or AgencyAnalytics, I can also recommend the AI visibility tool that integrates best with your existing stack.

If you're looking to track AI citation share of voice—that is, how often your clients are mentioned, cited, or recommended across AI assistants like ChatGPT, Claude, Gemini, Perplexity, and others—the market is still developing. The best choice depends on whether you need agency workflows, competitive benchmarking, or technical monitoring.

Here are some of the stronger options for a small marketing agency:

If you're specifically interested in citation share of voice (not just rankings), look for features such as:

• Monitoring across ChatGPT, Gemini, Claude, Perplexity, and other assistants
• Citation/source tracking (which websites the AI cites)
• Competitor comparison
• Prompt libraries with scheduled reruns
• Historical trend reporting
• Exportable reports for clients
• API access if you want dashboards

For a small agency on a budget

A practical stack might be:

• Otterly.AI for ongoing AI visibility monitoring.
• Peec AI if you want stronger competitor reporting.
• Traditional SEO data (e.g., Google Search Console plus an SEO platform) alongside AI monitoring, since AI assistants still draw heavily from high-quality web content and authoritative sources.

If you manage multiple clients

Look for:

• Multi-workspace/client management
• White-label or branded reports
• Scheduled prompt testing
• Team permissions
• API or CSV exports
• Competitor benchmarking

Those features tend to save agencies significant time compared with manually testing prompts across several assistants.

If your agency has under 20 clients, I'd lean toward Otterly.AI or Peec AI for value. If you're serving larger brands that expect comprehensive AI visibility reporting, Profound is generally the more feature-rich option.

For a small marketing agency, I'd focus on tools that balance multi-client management, cross-model coverage, and cost. Here are the strongest options:

My recommendation by agency size

• 1–20 clients: Peec AI is probably the best fit. It was built with agencies in mind, supports branded reporting, monitors citations, visibility, sentiment, and AI share of voice across major assistants, and includes automation for recurring client reports. peec.aipeec.ai

• 20+ clients or enterprise accounts: Profound offers the most sophisticated citation intelligence, including which pages AI models cite, competitive citation analysis, and workflow tools for content and PR teams. It's more expensive but provides deeper analysis. www.tryprofound.comblog.hubspot.com

• Tight budget: Otterly.AI provides the core metrics—mentions, citations, and share of voice across major AI assistants—without enterprise pricing. www.tryprofound.comblog.hubspot.com

Features I'd consider essential

Regardless of vendor, look for:

• Coverage of ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews/AI Mode.
• Prompt-level tracking rather than just aggregate scores.
• Citation source reporting (which URLs AI assistants reference).
• Competitor share of voice.
• Historical trend tracking.
• White-label or client reporting.
• API or exports for dashboards.

One caveat: AI assistants are non-deterministic—the same prompt can produce different answers over time. The most reliable platforms rerun prompt sets repeatedly and report trends instead of relying on a single response. www.reddit.com

If your agency primarily serves B2B SaaS, local businesses, ecommerce, or healthcare, I can narrow the recommendation further because the best prompt sets and reporting features vary by industry.

For a small marketing agency (roughly 5–50 clients), I'd prioritize tools that balance multi-model coverage, agency reporting, and reasonable pricing over enterprise platforms.

Here's how I'd break it down:

For most boutique agencies, I'd recommend:

1. Otterly.AI

Best overall value if you're just getting into AI visibility.

Pros:

• Tracks brand mentions across multiple AI assistants
• Share of voice dashboards
• Competitor monitoring
• Client-friendly reports
• Lower cost than enterprise platforms

Good if you manage 10–50 clients.

2. Peec AI

Probably the strongest dedicated AI visibility platform for agencies.

It tracks:

• AI citations
• Brand mentions
• Share of voice
• Prompt rankings
• Competitors
• Historical trends

Many practitioners recommend it as a good balance between features and usability, particularly compared with enterprise tools. www.reddit.com

3. AthenaHQ

Good when clients specifically want GEO (Generative Engine Optimization) reporting.

Includes:

• AI citation monitoring
• Prompt discovery
• Opportunity analysis
• Competitive benchmarking

4. CitationBench

Interesting if your agency is technical.

Features include:

• AI citation share of voice
• Client workspaces
• API
• Historical tracking
• Traditional SEO + AI visibility together www.citationbench.com

5. Profound

Probably the market leader for Fortune 500 brands.

Excellent capabilities:

• Multi-model monitoring
• Executive dashboards
• Competitive intelligence
• Large prompt libraries

Downside:

• Usually priced for enterprise teams rather than smaller agencies. www.ai-visibility-software.com

What I'd choose based on agency size

• 1–10 clients: Otterly.AI
• 10–50 clients: Peec AI
• 50+ clients: AthenaHQ or Profound
• Need API integrations: CitationBench

One note: because AI assistants are non-deterministic (the same prompt can produce different answers), the better platforms don't rely on a single query. They repeatedly sample prompts over time and calculate share of voice from many observations, which produces much more reliable trend data. www.reddit.com

If your agency already uses Ahrefs, Semrush, or AgencyAnalytics, I can also suggest which AI visibility tool complements that existing stack best.