ChatGPT answers, unedited

For a small marketing agency, I’d shortlist Peec AI and OtterlyAI. Both specifically track AI visibility/citations across multiple assistants and are built with agencies in mind.

• peec.ai — probably the best fit if you manage multiple clients. It tracks visibility, share of voice, mentions, positions, sentiment, and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot and additional models. Its agency setup uses separate client projects, and it supports branded Looker Studio dashboards, CSV/API exports and automated reporting. Peec AI Peec AI Peec AI
• otterly.ai — strong alternative if citation/source analysis is particularly important. It monitors ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, measuring brand mentions, share of voice and the actual URLs/domains being cited. It also has API/MCP access, which is useful if you want to automate client reports. Otterly Otterly
• tryprofound.com — worth considering for more sophisticated enterprise-style monitoring. Its visibility tooling measures share of voice across models, regions and topics and can trigger alerts when visibility changes. Profound Help Center

My practical choice

For a small agency with, say, 5–30 clients, I'd start with Peec AI. Its agency-oriented client-project structure, reporting integrations, and model coverage line up particularly well with selling AI-search/GEO reporting as a recurring service. Peec AI Peec AI

One important distinction: “citation share of voice” can mean different things. You probably want a platform that separately reports:

1. Brand visibility — how often the client is mentioned.
2. Share of voice — client mentions versus competitors.
3. Citation rate — how often the client's domain/pages are cited.
4. Citation share — client's citations versus competing sources.
5. Position/rank — where the client appears in the answer.
6. Which URLs get cited — actionable for SEO/content work.

Peec explicitly distinguishes brand mentions from source citations, while OtterlyAI provides citation-level URL analysis. Peec AI Otterly

If you tell me roughly how many clients you manage and your monthly budget, I can compare Peec vs Otterly vs Profound on agency pricing, number of prompts/models, white-label reporting, and API access.

If you mean AI citation/share-of-voice tracking across multiple assistants—not just traditional SEO rank tracking—there are several good options for a small agency.

My shortlist

• citeradar.io — probably the most interesting budget agency option. It tracks ChatGPT, Perplexity, Claude, and Gemini, including competitor share of voice and citations. It advertises $29/month, unlimited brands, and white-label PDF reports/email delivery, which is particularly relevant for an agency. CiteRadar
• citevis.com — more focused on share of voice + source/citation analysis across ChatGPT, Perplexity, Gemini, and Claude. It runs real prompts against the live engines and lets you track competitors and cited sources. Citevis
• citationradar.ai — tracks ChatGPT, Perplexity, Gemini, Claude and Grok, with competitor SOV, citation sources, and recurring monitoring. Useful if Grok matters to your clients. Citation Radar
• foglift.io — tracks ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, with daily checks, citations, competitor comparison, SOV and sentiment. More oriented toward an ongoing monitoring workflow. Foglift
• citationbench.com — particularly interesting if you're an SEO/marketing agency with multiple clients. It explicitly supports multiple client workspaces and daily AI citation/SOV tracking, although its current AI coverage is narrower: ChatGPT, Claude and Perplexity. CitationBench

What I'd look for as a small agency

The important features aren't just "AI visibility score." I'd prioritize:

1. Multiple client/brand workspaces
2. ChatGPT + Gemini + Perplexity + Claude at minimum
3. Competitor share of voice
4. Actual cited URLs, not merely mentions
5. Custom buyer-intent prompts
6. Historical trends
7. White-label/client reporting
8. Reasonable limits on tracked prompts/brands
9. Ideally, Google AI Overviews/AI Mode as well

For example, a useful agency report should be able to say:

"Across 50 commercial prompts, Client A was cited in 27% of AI answers, versus Competitor B at 34%, with the largest gap occurring in ChatGPT and Gemini."

That's much more actionable than an opaque "AI visibility = 72" score.

For a small marketing agency, I'd start by testing CiteRadar and Citevis side-by-side. CiteRadar stands out on price/white-labeling, while Citevis looks particularly useful if the underlying citation/source and SOV data is the priority. If you need a more agency-oriented multi-client infrastructure, CitationBench is worth evaluating. CiteRadar Citevis CitationBench

If you tell me roughly how many clients and prompts you need to monitor (e.g. 10 clients × 50 prompts), I can compare the current pricing, limits, reporting, and supported models of the best 3–5 options.

Yes. For a small marketing agency, I’d focus on tools that can track multiple client brands, compare competitors, and report citation share-of-voice by AI engine without enterprise-level complexity.

My shortlist

My first choice: CitePrism. It explicitly tracks mentions, citations, competitors, SOV and the sources AI trusts, and its listed Pro plan starts at $29/month, making it unusually attractive for a small agency. CitePrism

citeprism.com

Citationly looks particularly interesting if your agency needs a more conventional client-reporting setup. It tracks six major engines and provides visibility, citation and SOV metrics. CITATIONLY

citationly.ai

Foglift is another strong fit: it monitors five engines daily and specifically exposes competitors, cited URLs, SOV and sentiment. Foglift

foglift.io

One important distinction

Don't evaluate these tools purely on a single blended "AI visibility score." ChatGPT, Claude, Gemini and Perplexity behave quite differently, including how frequently they produce citations. Recent research specifically warns that combining engines without disclosing the query set, counting rules and weighting can make SOV numbers misleading. Machine Relations

For an agency, I'd want the dashboard to show:

• Citation SOV — % of relevant answers citing the client's domain
• Mention SOV — % of answers mentioning the client
• Competitor SOV
• SOV by model — ChatGPT vs. Claude vs. Gemini vs. Perplexity
• Prompt-level results — exactly which customer questions produce/waste visibility
• Cited URLs — which client pages are actually earning citations
• Trend over time
• Client/brand separation
• Exportable reports or white-label reporting

If you tell me roughly how many clients you manage (e.g. 5, 20, or 50) and your monthly budget, I can narrow this to the 2–3 best options and compare their agency pricing/features.

My first choice: CitePrism. It explicitly tracks mentions, citations, competitors, SOV and the sources AI trusts, and its listed Pro plan starts at $29/month, making it unusually attractive for a small agency. citeprism.com

citeprism.com

Citationly looks particularly interesting if your agency needs a more conventional client-reporting setup. It tracks six major engines and provides visibility, citation and SOV metrics. citationly.ai

citationly.ai

Foglift is another strong fit: it monitors five engines daily and specifically exposes competitors, cited URLs, SOV and sentiment. foglift.io

foglift.io

One important distinction

Don't evaluate these tools purely on a single blended "AI visibility score." ChatGPT, Claude, Gemini and Perplexity behave quite differently, including how frequently they produce citations. Recent research specifically warns that combining engines without disclosing the query set, counting rules and weighting can make SOV numbers misleading.

For an agency, I'd want the dashboard to show:

If you're a small marketing agency looking to monitor AI citation share of voice across multiple assistants, I’d shortlist these:

• citeprism.com — best budget-friendly option. It tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Copilot, with share-of-voice, competitor comparisons, citations, and cited domains. It says Pro starts at $29/month, which makes it particularly interesting for a small agency. CitePrism
• foglift.io — best straightforward agency monitoring. Tracks five engines daily, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, with visibility, citations, competitor SOV, sentiment and weekly reporting. Foglift
• citationly.ai — good if you want broader model coverage. It tracks ChatGPT, Gemini, Claude, Perplexity, Copilot and Grok and explicitly reports competitor share of voice and citations. CITATIONLY
• mentionsflow.com — worth considering for client reporting. It emphasizes automated reporting, side-by-side competitor SOV, source/page leaderboards, and scheduled reports across five major AI surfaces. Mentions Flow
• getveritas.io — more SEO-suite-like. It combines multi-LLM visibility/citation monitoring with recommendations for improving the content that gets cited. Veritas

My pick for a small agency

Start with CitePrism if your priorities are low cost + multiple models + competitor SOV + citations. Its coverage is unusually broad for the price.

If you're managing 10+ client brands, I'd look harder at Foglift or MentionsFlow, because agency reporting/workflow becomes more important than simply having the most engines.

One important caveat: don't rely on a single blended "AI SOV" number. Citation behavior varies substantially between models; recent research found only 11% cross-platform domain overlap between ChatGPT and Perplexity in one analysis. You want per-model SOV, citation rate, cited URLs, competitors, and prompt-level results rather than one headline score. machinerelations.ai

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 and compare their agency/white-label capabilities.

Yes. For a small marketing agency managing multiple clients, I’d prioritize tools that have multi-brand/client workspaces, automated prompt tracking, citation-level data, competitor share of voice, and client reporting.

My shortlist

• citeprism.com — best low-cost starting point. Tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, AI Mode, and Copilot, with share of voice, competitors, citations, and cited sources. It says Pro starts at $29/month, making it particularly interesting for a small agency. CitePrism
• foglift.io — best straightforward agency monitoring option. It tracks five engines—ChatGPT, Perplexity, Google AI, Claude, and Gemini—daily, including mentions, citations, competitors, share of voice, and sentiment. Foglift
• cite.watch — good if you want a dedicated GEO/AEO platform. It tracks Share of Voice and Citation Rate by topic and assistant across ChatGPT, Gemini, Claude, Copilot, and Perplexity, and offers continuous monitoring. Cite Watch
• citationbench.com — best if your agency wants API/automation. It has explicit multi-workspace support for agencies, historical citation/SOV data, and client-level workspaces. Its current assistant coverage is ChatGPT, Claude, and Perplexity, so it's less comprehensive than some alternatives. CitationBench CitationBench
• citationly.ai — strongest broad assistant coverage. It monitors ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok and reports citations, mentions, competitors, and SOV. CITATIONLY

What I'd pick for your agency

Start with CitePrism if you're price-sensitive and want something you can put in front of clients quickly.

Choose Foglift if daily monitoring and a simple agency workflow matter more than having the absolute cheapest entry point.

Choose CitationBench if you're building your own reporting/dashboard stack or want to integrate AI-visibility data into existing agency tooling.

One important distinction: "share of voice" isn't standardized across these products. Some calculate the percentage of answers mentioning your brand, others weight position/citations, and some calculate share against competitors. For client reporting, I'd make sure the vendor exposes the underlying prompts, answers, citations, and calculation methodology—not just a proprietary "visibility score." A recent benchmark also found substantial differences between engines, so monitoring only ChatGPT can give a misleading picture of overall AI visibility. Foglift Visibility Index

If you tell me roughly how many clients and prompts per client you need to monitor (e.g. 10 clients × 50 prompts), I can narrow this to the 2–3 most cost-effective options and compare their agency pricing/features.

If you’re a small marketing agency and specifically want to monitor AI citation share of voice across multiple assistant models, I’d shortlist these:

• otterly.ai — best budget starting point. It tracks mentions, citations, sentiment, competitors and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. It also offers branded reporting and a Looker Studio connector. Otterly
• peec.ai — probably the best agency-oriented option. It emphasizes share-of-voice and competitor benchmarking and is positioned in the mid-market rather than enterprise. Current comparisons put entry pricing around the ~$95/month range, though pricing should be verified directly. Austin Heaton AEO Labs
• tryprofound.com — best for deeper enterprise-grade analysis, but likely overkill for a small agency unless AI visibility reporting is becoming a major service line. It has broader engine coverage and deeper source/citation intelligence, but is substantially more expensive. Austin Heaton Discovered Labs

My pick for a small agency

Start with OtterlyAI if keeping costs low is important; choose Peec AI if you want AI share-of-voice reporting to become a recurring client deliverable.

One important distinction: make sure the tool separates brand mentions from actual citations/linked sources. A brand can be mentioned frequently by an AI assistant without its website actually being cited. Austin Heaton

If you're managing 10–50 client accounts, I'd evaluate the tools specifically on multi-client workspaces, white-label reports, number of tracked prompts, model coverage, API access, and per-client economics—those matter more than the headline "AI visibility score."

Yes. For a small marketing agency managing multiple clients, I’d shortlist these:

• citepower.com — probably the closest match to your requirement. It tracks citation share, share of voice, competitors, and sentiment across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, with daily monitoring. CitePower
• rank.ai — particularly interesting if you want broader model coverage: 7 AI surfaces, including ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, and Microsoft Copilot. It explicitly tracks citation share and share-of-voice. Rank.ai
• aisinsights.com — designed with agencies in mind, with separate brand workspaces, client-ready dashboards/reports, competitor tracking, and daily monitoring across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI surfaces. It's currently in private beta, though. AIS Insights
• serps.io — worth considering if you want something closer to a traditional SEO platform. It runs the same prompts across ChatGPT, Claude, Gemini, Grok and Perplexity and records citations; its Agency plan currently advertises 150 prompts/month. SERPs
• citationbench.com — especially interesting if you want an agency/multi-workspace setup and API access. It supports separate client workspaces and tracks AI share of voice across ChatGPT, Claude and Perplexity. CitationBench

My pick for a small agency

CitePower would be my first trial if the core question is:

“For each client, what percentage of AI answers cite us vs. competitors, and how is that changing across models?”

If you need the widest model coverage, I'd test Rank.ai alongside it. If white-label/client reporting and multiple client workspaces are the priority, AIS Insights looks particularly relevant.

One important distinction: don't choose a tool merely because it reports an "AI visibility score." For agency reporting, I'd insist on raw prompt → model → answer → cited URL → competitor → position → share-of-voice history. Different models can produce dramatically different citation rates for the same prompts, so single-model monitoring can give a misleading picture. trygeometrics.com

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and whether you need white-label reports, I can narrow this to the best 2–3 options and compare their pricing/features.

For a small marketing agency, you’re looking for an AI visibility / Generative Engine Optimization (GEO) monitoring platform — specifically one that tracks:

• Citation share of voice (what % of AI citations your clients receive vs competitors)
• Brand mentions in AI answers
• Which URLs get cited
• Prompt-level performance
• Breakdowns by model (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, etc.)
• Client reporting dashboards

Some good options:

My shortlist for a small marketing agency

Best overall starting point: Peec AI

• Good balance of agency workflows + cost.
• Easier to turn into a monthly client deliverable. Geo Software Rankings

Best budget option: Otterly.AI

• Better if you have many smaller clients and need lightweight reporting. Geo Software Rankings

Best “wow the client” dashboard: CitedSpy

• More focused on showing brand visibility, competitor share, and citations across models. CitedSpy

What I would avoid

I’d avoid tools that only give an “AI score” without showing:

• the exact prompt tested,
• the AI answer,
• the cited sources,
• the competing brands cited instead.

Those details are what let an agency sell optimization work rather than just reporting a number. Foglift

For a small agency, I’d typically set up:

1. 25–100 buyer-intent prompts per client
2. Weekly scans across ChatGPT, Perplexity, Gemini, Claude, and Google AI
3. Monthly report showing: - AI citation share %
4. competitor movement
5. lost citation opportunities
6. recommended content fixes

That creates a much clearer client service offering than traditional SEO reporting alone. digitalapplied.com

For a small marketing agency, I’d shortlist these:

• citepower.com — best overall fit if you want a client-facing visibility dashboard. It tracks ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, with citation share of voice, competitor comparisons, sentiment, and citation sources. CitePower
• citedspy.com — good agency-oriented option. It covers six models/surfaces including ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok, with competitor share-of-voice and automated reporting. CitedSpy
• onpagepilot.com — strongest breadth. It monitors seven AI surfaces, including ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Mode and AI Overviews, and keeps daily historical SOV/citation data. OnPagePilot
• aeovisor.com — worth considering on a tight budget. It advertises AI share-of-voice, citation-source tracking, competitors, and starts at $29/month. Aeovisor
• citationbench.com — particularly interesting if you want API/automation. It has multi-client workspaces and tracks ChatGPT, Claude and Perplexity, with SOV history and agency reporting. CitationBench

My pick

For a small agency managing multiple client accounts, I'd start with CitePower or CitedSpy. If white-label reporting and client dashboards are the priority, I'd lean CitePower; if you want broader model coverage, I'd test CitedSpy/OnPagePilot.

One important caveat: "share of voice" isn't a standardized metric across these products. Each vendor samples a defined set of prompts and calculates visibility from the resulting AI answers, so I'd run the same 20–50 client queries through two platforms before committing. cloro.dev searchdock.io

If you tell me your approximate number of clients (e.g. 5, 20, 50) and monthly budget, I can narrow this to the 2–3 cheapest/best options and compare pricing, model coverage, white-label reports, API access, and historical tracking.

For a small marketing agency, I’d shortlist these:

• otterly.ai — probably the best fit if your core requirement is AI citation share of voice. It tracks mentions, citations, sentiment, and SOV across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude, with competitor benchmarking and citation-level data. Otterly
• agencyanalytics.com — my pick if you're already running an agency reporting stack. Its AI Tracker puts AI visibility alongside SEO/PPC/social reporting and supports client-level tracking across ChatGPT, Gemini, Claude, Perplexity and Google's AI surfaces. AgencyAnalytics
• towergeo.com — particularly interesting for an agency because it is explicitly designed around multiple client workspaces and white-label reporting. It tracks ChatGPT, Claude, Perplexity and Gemini, including citation frequency, SOV and competitor positioning. Tower GEO
• rank.ai — good if you want a broader seven-engine view: ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and Microsoft Copilot, with citation-source leaderboards and SOV. Rank.ai
• serps.io — worth considering if you want relatively straightforward prompt-level evidence. It runs the same prompts across five engines and records whether your domain was cited, including multiple samples per check. SERPs

What I'd choose

OtterlyAI if the agency's main product is "How visible/cited is my client in AI?"

AgencyAnalytics if the goal is client reporting + AI visibility in the same dashboard.

Tower GEO if white-label, multi-client agency delivery is the priority.

One important distinction: don't buy a tool merely because it gives an "AI visibility score." For your use case, I'd specifically require prompt-level results, citation URLs, competitor SOV, engine-by-engine breakdowns, historical trends, and repeat sampling. Otherwise it's difficult to explain to a client why their citation share changed.

If you tell me roughly how many clients you want to monitor (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/features.

Yes. If you're a small marketing agency managing multiple clients, I’d shortlist these:

My pick for a small agency

Start with SERPs if you're primarily trying to answer:

"For the same buyer queries, how often is my client cited vs. their competitors across different AI assistants?"

Its agency plan currently advertises 150 AI prompts/month, 50 projects, weekly checks, and share-of-voice reporting across five engines. It also records the actual cited sources, rather than merely counting brand mentions. SERPs

If you need white-label client reporting and more engines, I'd look seriously at Zumi. It specifically supports multi-client workspaces, white-label PDF reporting, competitor SOV, query-level citations, and daily monitoring. Zumi

OnPagePilot is another strong option if you want maximum breadth: it tracks ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Mode and AI Overviews, with competitor SOV and the URLs each model cites. OnpagePilot

What I'd require before buying

For an agency, don't settle for a tool that just gives an "AI visibility score." You want:

• Share of voice by client + competitor
• Share of voice by individual AI model
• Exact prompts being tested
• Actual cited URLs, not just mentions
• Historical trends
• Competitor comparison
• Multiple client/workspaces
• White-label reports
• Export/API access
• Ability to control the prompt set
• Enough query volume that you're not forced into enterprise pricing

The distinction between mention share and citation share is particularly important. A model can mention a company but cite a competitor's page as its source.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the 2–3 best options and compare their agency pricing/features.

Its agency plan currently advertises 150 AI prompts/month, 50 projects, weekly checks, and share-of-voice reporting across five engines. It also records the actual cited sources, rather than merely counting brand mentions. serps.io

If you need white-label client reporting and more engines, I'd look seriously at Zumi. It specifically supports multi-client workspaces, white-label PDF reporting, competitor SOV, query-level citations, and daily monitoring.

If you mean “I want an agency-friendly tool that tracks my clients’ AI citation/visibility share across ChatGPT, Claude, Gemini, Perplexity, etc.”, there are several good options right now.

My shortlist

• citepower.com — best overall fit for a small agency. It tracks citation share, share of voice, competitors, sentiment, and cited URLs across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, with daily updates. CitePower
• rank.ai — best if you want broad model coverage. It currently advertises ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Google AI Overviews, and daily share-of-voice checks. Rank.ai
• serps.io — worth considering if you also want conventional SEO tracking. Its agency offering runs prompts across ChatGPT, Claude, Gemini, Grok, and Perplexity and records citation/mention results. SERPs
• mentionsflow.com — good reporting-oriented option. It provides cross-engine visibility/share-of-voice reporting plus citation and source-page leaderboards. Mentions Flow
• citationbench.com — particularly interesting if you want an API/automation layer. It has multi-client workspaces and tracks citation share across ChatGPT, Claude, and Perplexity, with agency-oriented reporting. CitationBench

What I'd choose for a small marketing agency

I'd start with CitePower if your primary deliverable is:

“Here's how often our client is mentioned/cited by AI, how that compares with competitors, and which sources are winning.”

Its coverage of five major AI surfaces, competitor share-of-voice, cited sources, and daily monitoring maps closely to an agency reporting workflow. CitePower

If you need 10+ client accounts, API access, white-label reporting, or integration into your existing SEO/reporting stack, I'd compare CitationBench, Rank.ai, and SERPs more closely.

One important distinction: “mention share” and “citation share” aren't necessarily the same metric. For agency reporting, I'd want a tool that gives you the raw prompt/answer, cited URL, citation position, engine/model, competitor appearances, and methodology—not just a proprietary “AI visibility score.”

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and whether you need white-label reports, I can narrow this to the best 2–3 options and compare pricing/features.

If you mean “track our clients’ citation/mention share of voice across ChatGPT, Claude, Gemini, Perplexity, and Google AI results”, there are several purpose-built tools now.

Best fits for a small marketing agency

• citepower.com — probably the closest match to your description. It explicitly tracks citation share, share of voice, competitors, sentiment, and cited sources across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and Grok. It also supports thousands of prompts and filtering by market/persona/journey stage. Citepower
• serps.io — particularly interesting for an agency because it has explicit Agency pricing: up to 50 projects, 150 AI prompts/month, and weekly checking at the cited $299/month plan. It runs the same prompts across five engines and calculates share of voice against competitors. SERPs
• mentionsflow.com — agency-friendly positioning with automated reports, competitor share of voice, citation/page leaderboards, alerts, and five-platform tracking. It advertises a two-week free trial for one website. Mentions Flow
• deepsmith.ai — good if you want a straightforward visibility dashboard showing mention rate, citation rate, SOV, competitors, and exact answers, across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. DeepSmith
• foglift.io — emphasizes daily monitoring, cited URLs, competitor replacement, SOV, sentiment, and weekly email reporting. Foglift

My shortlist

For a small agency managing multiple clients, I'd investigate these three first:

One important distinction: “AI visibility” isn't necessarily “citation share of voice.” Some tools primarily measure whether your brand is mentioned, while others separately measure whether your domain/pages are actually cited as sources. For an agency reporting GEO/AEO results to clients, I'd want both metrics.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the 2–3 best-value options and compare their agency pricing, number of projects/prompts, models, reporting, and white-label capabilities.

For a small marketing agency, you’re looking for a GEO (Generative Engine Optimization) / AI visibility monitoring tool rather than a traditional SEO rank tracker. The main thing to measure is usually AI Share of Voice (SOV): how often your clients’ brands are mentioned or cited in answers from models like ChatGPT, Claude, Gemini, and Perplexity compared with competitors. Cite Watch Geo Software Rankings

Here are some tools that fit an agency use case:

My shortlist for a small marketing agency

1. Best overall starting point: CiteWatch

• Easier client-facing reporting.
• Good if you need “show the client their AI visibility improved” dashboards.
• Lower complexity than enterprise platforms. Cite Watch
• Best if you manage many clients: CitationBench

• More agency-oriented structure with separate client workspaces.
• Better fit if AI visibility becomes a recurring monthly deliverable. CitationBench
• Best if you want broad AI model coverage: Bourd

• Useful if clients care about emerging assistants beyond the big three. Bourd

Metrics I’d make part of your agency dashboard

• AI Share of Voice (% of relevant prompts where the client appears)
• Citation rate (how often the client’s site is used as a source)
• Average position in AI recommendations
• Competitor citation gap
• Which pages/domains are earning citations
• Model-by-model breakdown (ChatGPT vs Claude vs Gemini vs Perplexity)
• Trend over time (weekly/monthly)

For a small agency selling this as a service, I’d avoid building a custom spreadsheet workflow. The value is in repeatable client reports and competitor benchmarking, not manually checking prompts. Mentions Flow Cite Watch

If you tell me roughly how many clients you manage (5, 20, 100+) and your monthly budget, I can narrow this to the best 2–3 options.

For a small marketing agency, I’d shortlist these three:

• otterly.ai — best value / easiest starting point. It tracks mentions, citations, sentiment, and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. It also supports competitor comparisons, citation-gap analysis, CSV/API exports, and Looker Studio. Pricing currently starts at $29/month, which makes it particularly interesting for a small agency. Otterly Otterly
• peec.ai — best agency-oriented option. It tracks mention rate, position, citations, sentiment and SOV across multiple AI engines, and has agency features such as client projects, white-label/read-only dashboards, Looker Studio, CSV/API exports, and automated client reporting. It also expanded to 10+ LLMs in July 2026, including Mistral, DeepSeek and Qwen. Peec AI GlobeNewswire
• tryprofound.com — best for sophisticated enterprise-grade analysis. Its metrics go beyond basic visibility: Share of Voice, Citation Share, co-citation, co-mention, position, and LLM-level breakdowns. I'd consider it if your agency is selling higher-ticket GEO/AEO strategy rather than simply reporting rankings. Profound Knowledge Base Profound

My pick for your situation

Start with OtterlyAI if you have a handful of clients and want something inexpensive and straightforward.
Choose Peec if client reporting/white-labeling and broader model coverage are central to your agency offer.

One important distinction: “citation share of voice” and “brand share of voice” aren't quite the same metric. For example, Profound explicitly separates Citation Share (how often your domain is cited) from Share of Voice (your share of brand visibility), while Otterly also exposes the underlying cited URLs. Otterly Profound

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50), I can compare the agency pricing, client/project limits, supported models, white-label reporting, and API access and tell you which is likely cheapest.

Yes. For a small marketing agency, I’d shortlist these three:

• otterly.ai — best overall agency-friendly option. It tracks share of voice, mentions, competitors, and the actual URLs cited across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. It also supports reporting/export and Looker Studio, which is useful for client dashboards. Otterly Otterly
• peec.ai — best if you want broad model coverage. It tracks SOV, visibility, position, sentiment and citations, and as of July 2026 covers 10+ LLMs, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Qwen and Mistral. It explicitly supports agencies managing multiple client brands. GlobeNewswire Peec AI
• tryprofound.com — best for deep enterprise-grade analysis. Its metrics include Share of Voice, Citation Share, co-citation, competitor mentions and citation sources, across ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI experiences, Grok and DeepSeek. It's probably more sophisticated—and potentially more expensive/complex—than a small agency needs. Profound Profound

My pick for a small agency

Start with OtterlyAI or Peec AI.

If your primary deliverable is something like:

"For Client X, how often are we mentioned/cited versus Competitors A, B and C across ChatGPT, Gemini, Perplexity and Claude?"

I'd lean Peec AI if you want the widest model coverage, and OtterlyAI if client reporting and citation-level analytics are the priority.

One important distinction: "visibility/SOV" and "citation share" aren't the same metric. Profound, for example, explicitly separates Share of Voice (how much of the AI conversation your brand owns) from Citation Share (how often your domain is actually used as a source). Profound

If you tell me roughly how many clients and prompts you need to monitor (e.g. 10 clients × 50 prompts/month), I can narrow this down to the cheapest tool that will actually work for your agency, including current pricing.

For a small marketing agency, I’d shortlist these three:

1. otterly.ai — best agency-friendly option. It tracks share of voice, mentions, sentiment, and actual website citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. It also has multi-client workspaces, automated reports, CSV/API exports, and Looker Studio integration, which is useful if you need client reporting. Otterly Otterly
2. peec.ai — best if breadth of models is the priority. Peec says it tracks 10+ LLMs, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Qwen, and Mistral, with visibility, position, sentiment, share of voice, and citations. It also supports agency workflows, CSV/API exports, and BI integrations. Peec AI Peec AI GlobeNewswire
3. tryprofound.com — strongest for sophisticated enterprise-style analysis. Its Answer Engine Insights breaks down Visibility, Share of Voice, Citation Share, Sentiment, and Position by platform, and its citation-share tooling lets you compare citation performance by model, region, prompt, topic, etc. Profound Knowledge Base Profound Knowledge Base Profound Knowledge Base

My pick for a small agency

Start with OtterlyAI if your core requirement is:

“For each client, show me how much AI share of voice we have vs. competitors, which AI models mention us, and which websites/pages are getting cited.”

Its agency-specific workspaces and reporting are particularly well aligned with managing multiple clients. Otterly Otterly

Choose Peec instead if your clients are asking specifically about a wide range of LLMs beyond the mainstream ChatGPT/Google/Perplexity ecosystem. Its 10+ model coverage is unusually broad. GlobeNewswire

One important distinction: “AI share of voice” and “citation share” aren't identical. A brand can be mentioned frequently without its website being cited. For GEO reporting, I'd want a tool that gives you both metrics, plus the underlying cited URLs. OtterlyAI and Peec explicitly provide that level of analysis. Otterly Peec AI

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this down to the best-value option.

If you mean AI citation/share-of-voice tracking for multiple client accounts, rather than traditional SEO rank tracking, there are several good options. For a small marketing agency, I’d shortlist these:

• citationbench.com — particularly agency-oriented. It tracks citation share across ChatGPT, Claude, and Perplexity, with separate client workspaces and historical tracking. It also combines AI visibility with traditional SERP data. CitationBench
• indexly.ai — broader coverage: ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews. It tracks share of voice, citations, sentiment, and AI referral traffic, with per-client visibility. Indexly
• rank.ai — tracks 7 AI surfaces, including ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, and Copilot, with citation share and competitor leaderboards. Rank.ai
• aisinsights.com — explicitly designed around brands/agencies and client workspaces. Tracks ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Gemini and Claude, with daily share-of-voice/citation measurement. It's currently described as private beta, though. AIS Insights
• foglift.io — a simpler-looking option covering ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, with prompts, citations, competitors, share of voice and sentiment. Foglift

What I'd pick for a small agency

Start by evaluating Indexly and CitationBench.

If your priority is maximum model coverage, I'd lean Indexly.

If your priority is agency/client management + reporting + combining SEO and GEO, CitationBench looks especially relevant.

One important distinction: don't buy a tool that only reports "brand mentioned X% of the time." For client reporting, you ideally want:

Prompt → AI model → answer → brand mention → citation URL → citation position → competitor → share of voice → historical trend

That's much more defensible when a client asks "Why did our AI visibility score change?" And model differences really matter: research has found substantial variation in citation/share-of-voice between models for identical prompts. GEO Metrics

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and whether you need white-label client reports, I can narrow this to the best 2–3 tools and compare their pricing/features.

For a small marketing agency managing multiple clients, I’d shortlist these:

Recent comparisons specifically identify Peec AI as a strong agency/multi-brand choice, while Otterly is positioned as the lower-cost entry point and Profound as the enterprise option. Bloomiro Prism News AEO Labs

My pick: Peec AI

For your use case, I'd start with Peec AI. You want more than simply knowing whether ChatGPT mentions a client. Ideally the platform should let you track:

• Citation share — what percentage of relevant AI answers cite the client
• Share of voice — client vs. competitors
• Mention rate
• Which URLs/domains AI assistants cite
• Performance by model — e.g. ChatGPT vs. Gemini vs. Perplexity
• Prompt-level results — so you can show exactly which buyer questions produce visibility
• Historical trends — useful for demonstrating ROI to clients
• Multiple brands/projects — critical for an agency

Those underlying citation sources are particularly important: recent agency guidance recommends tracking not just mentions but citation share, competitor position, and the domains AI systems pull from. Demand Local, Inc.

If budget is the overriding concern, I'd look at Otterly.AI first. If you want very broad model coverage and sophisticated reporting, I'd demo Profound or Zumi; Zumi currently advertises tracking across up to nine AI engines. Zumi

One caveat: AI visibility numbers can be volatile because model answers and citation behavior change. Recent reporting, for example, found a dramatic short-term change in ChatGPT's Reddit citation patterns, so I'd favor a platform that stores the underlying answers/citations rather than giving you only a proprietary "visibility score." businessinsider.com

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their current pricing/features.

For a small marketing agency, I’d put OtterlyAI at the top of the shortlist.

otterly.ai tracks brand mentions, citations, and share of voice across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, and Claude. It also lets you compare competitors, see the actual URLs being cited, and export reports/API data—useful for client reporting. Otterly Otterly

My shortlist

• OtterlyAI — best fit for a small agency. Broad multi-model coverage, explicit share-of-voice tracking, citation/URL tracking, competitor benchmarking, and relatively accessible pricing. Otterly AnswerManiac
• Peec AI — worth considering for agency workflows. Strong GEO-focused monitoring and competitive/gap analysis; several 2026 comparisons position it as an agency/mid-market option. Deep Marketing AnswerManiac
• Profound — strongest for larger/enterprise clients. Deeper analytics and broader engine coverage, but likely more than a small agency needs unless you're managing substantial client budgets. GeoHero AnswerManiac
• Semrush AI Visibility — best if you're already a Semrush shop. Makes sense if you want AI visibility alongside your existing SEO stack rather than adding a dedicated GEO platform. Austin Heaton

What I'd choose

If your agency needs to say to a client:

“You own 18% of AI citations for these 40 buyer prompts, versus 31% for Competitor A, and here's exactly which pages ChatGPT/Perplexity/Gemini are citing instead.”

Start with OtterlyAI. Its combination of multi-engine tracking, citation-level data, share of voice, competitor comparisons, and reporting is unusually well aligned with that use case. Otterly

One important caveat: don't treat an AI “share of voice” number like a traditional Google ranking. LLM answers are non-deterministic, so prompt set, sampling frequency, geography, model/version, and methodology matter enormously when comparing clients or month-over-month performance. Deep Marketing

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this down to the best 2–3 tools and compare their agency pricing/features.

For a small marketing agency, you’re looking for an AI visibility / GEO (Generative Engine Optimization) tracking platform that can monitor:

• brand mentions across multiple AI assistants
• citations/sources used by models
• competitor share of voice
• prompt-level performance
• client reporting (ideally white-label)

Good options:

My shortlist for a small marketing agency:

1. Best overall agency workflow: CitationBench

• Strongest if you manage multiple clients and want repeatable reporting. CitationBench
• Best simple client deliverable: Citeview

• Better if your goal is “show the client where they appear in AI answers” without building a complex system. Citeview
• Best lower-friction monitoring: Scout LLM or AISoV

• Good for testing an AI visibility service offering before investing heavily. Scout LLM Sov

For an agency package, I’d track a fixed prompt set per client (for example, 50 buyer questions) and report:

• AI citation share vs. competitors
• % of prompts where the client appears
• which pages get cited
• model-by-model differences (ChatGPT vs Gemini vs Perplexity)
• recommended content/PR/SEO actions

That approach is more defensible than reporting a single “AI score,” because clients can see what changed and why. Search Agency

If you tell me your approximate client count (e.g., 5, 25, 100+) and whether you need white-label PDFs/dashboard access, I can narrow this to the best fit.

For a small marketing agency managing multiple clients, I’d shortlist these:

• peec.ai — best overall agency fit. It’s specifically built around AI-search visibility, tracks multiple assistants, and is commonly positioned as the sweet spot between inexpensive trackers and enterprise platforms. One 2026 comparison puts it at about $95/mo starting and calls it a strong choice for agencies. AEO Labs Conbersa
• otterly.ai — best budget option. Good if you need to monitor lots of smaller clients without an enterprise bill. It tracks AI mentions/citations and share of voice across major AI search surfaces. AEO Labs Foglift
• citations.io — particularly interesting for agencies. It explicitly offers agency/multi-client tracking, white-label reports, competitor share of voice, citation monitoring, and implementation recommendations. It currently tracks ChatGPT, Perplexity, Gemini, and Claude. Citations
• foglift.io — worth testing if citation data is your priority. It tracks ChatGPT, Perplexity, Google AI, Claude, and Gemini, including cited URLs, competitors, share of voice, position, and sentiment. Foglift
• tryprofound.com — strongest enterprise-style option. Excellent depth, but probably more than a small agency needs unless AI visibility measurement is becoming a major revenue service. Independent 2026 testing puts it among the leaders for citation share. GeoHero Foglift

My pick

If your agency has, say, 5–30 clients, I'd start by demoing Peec AI and Citations.io, with Otterly as the lower-cost alternative.

The key distinction is that you want citation share of voice, not merely "does ChatGPT mention my brand?" A useful platform should let you see something like:

Client A: 24% citation SOV
Competitor B: 31%
Competitor C: 18%
Other: 27%

…and then break that down by prompt → AI assistant → cited URL → competitor → position. That's much more actionable for an agency reporting GEO/AEO results to clients. Foglift Citations

If you tell me roughly how many clients you manage and your monthly budget, I can narrow this to the 2–3 cheapest tools that support multi-client/white-label reporting and compare their current pricing.

Yes. For a small marketing agency, I’d shortlist these:

• otterly.ai — probably the best starting point if you want broad engine coverage. It tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude, including mentions, citations, competitors, and share of voice. Otterly
• scoutllm.ai — particularly agency-friendly: client workspaces, daily visibility/SOV tracking, competitor tracking, city-level markets, alerts, and white-label reports. Scout LLM Scout LLM
• citegauge.com — attractive for a smaller agency because its Agency plan is listed at $149/month for 10 client workspaces and 250 prompts, with white-label reporting. It covers ChatGPT, Claude, Gemini, and Perplexity. CiteGauge
• rankscope.ai — worth considering if you want something relatively inexpensive but with an explicit agency tier; its Agency plan is listed at $399/month for 400 prompts, tracking ChatGPT, AI Overviews, Perplexity, and Google AI Mode. RankScope
• citemetrix.com — interesting if you need a larger multi-client operation: unlimited domains/clients on its agency track, white-label reporting, and nine AI platforms including ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, DeepSeek and Google AI Overview. Agency pricing starts at $299/month. CiteMetrix

My pick

For a small agency with, say, 5–20 clients, I'd start with OtterlyAI or Scout LLM.

If your primary deliverable is “Here's our client's AI share of voice vs. competitors, and here's exactly which websites/models are citing them”, OtterlyAI looks particularly strong because it explicitly breaks SOV down by prompt, engine, and market and tracks the actual cited URLs. Otterly

If white-label client reporting and agency workspaces are more important, I'd trial Scout LLM or CiteGauge. Scout LLM CiteGauge

One important distinction: don't buy a tool merely because it says it tracks "AI visibility." For your use case, I'd require (1) citation-level data, (2) competitor SOV, (3) separate results by model/engine, (4) historical trends, and (5) multi-client/white-label reporting.

If you tell me roughly how many clients and prompts you need to monitor, I can narrow this to the 2–3 best options and compare their current pricing/features.

For a small marketing agency managing multiple clients, I’d shortlist these:

🥇 My pick: OtterlyAI

OtterlyAI AI Search Analytics

Otterly is particularly well aligned with what you're asking for: it runs the same prompt set across multiple AI engines, then measures brand mentions, citations, sentiment, average position and share of voice against named competitors. It currently supports ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. otterly.ai

For an agency, the useful distinction is that you can report things like:

Client A — AI Share of Voice: 27%
ChatGPT: 31%
Gemini: 24%
Perplexity: 38%
Claude: 19%
Competitor 1: 34%
Competitor 2: 22%

It also tracks the actual URLs being cited, which is important because you can turn the measurement into an SEO/content/PR action plan rather than merely telling the client "your AI visibility went up." otterly.ai

If you want the most models

Zumi AI Search Intelligence

Zumi currently advertises monitoring across up to nine engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode and DeepSeek. It also explicitly measures visibility and competitor share of voice. www.zumihq.com

That's attractive if your agency wants to say, "We monitor your brand everywhere buyers might encounter an AI answer," rather than limiting reporting to the four or five major assistants.

If you're building this into an agency reporting stack

CitationBench

CitationBench is worth looking at because it specifically describes an agency multi-workspace architecture, where one master API key can manage separate client workspaces and schedule daily AI citation checks. It currently covers ChatGPT, Claude and Perplexity. www.zumihq.comwww.citationbench.comcitations.io

That could be particularly useful if you're already building client dashboards in Looker Studio, AgencyAnalytics, Databox, etc., and want to pull the AI-visibility data into your existing reporting rather than giving clients another dashboard.

Budget option

Citations.io

Citations.io is unusually inexpensive for a small agency: it advertises plans starting at $29/month, with ChatGPT, Gemini, Perplexity and Claude monitoring, competitor share-of-voice, citation sources and a monthly implementation pack. citations.io

I'd test it against Otterly on 2–3 real clients before standardizing on it, though.

Bottom line: If I were running a 5–20-person agency today, I'd trial Otterly first, Zumi second if nine-model coverage is important, and CitationBench if API/multi-client automation is the priority.

One important caveat: don't compare vendors solely on the number of "models." Prompt methodology, geographic personalization, sampling frequency, citation extraction, competitor definitions, and whether share-of-voice is calculated per-answer or per-citation can materially change the numbers. AI search visibility is volatile enough that methodology matters a lot. Recent reporting, for example, found ChatGPT's Reddit citation share moving substantially over just a few weeks. www.axios.com

If you tell me roughly how many clients and prompts per client you need to monitor (e.g. 10 clients × 50 prompts), I can narrow this down to the cheapest 2–3 options and compare their agency pricing/features.

For a small marketing agency, you’ll want a GEO (Generative Engine Optimization) / AI visibility tracking platform that can monitor:

• AI citation share of voice (which brands get cited)
• Brand mentions in answers
• Competitor visibility
• Source domains AI assistants rely on
• Performance by model (ChatGPT, Gemini, Perplexity, Claude, etc.)
• White-label reports for clients

Good options:

My shortlist for a small agency

1. Peec AI — probably the best agency fit if you need multiple client accounts and recurring reports. Geo Software Rankings
2. Otterly.AI — good if you’re testing GEO services and keeping costs low. Geo Software Rankings
3. CitedSpy — useful if your main deliverable is “here’s where your brand appears (or doesn’t) in AI answers.” CitedSpy
4. Profound — consider when clients are larger and willing to pay for enterprise intelligence. Geo Software Rankings

For an agency reporting package, I’d track these KPIs:

• AI Share of Voice: % of relevant prompts where the client appears vs competitors
• Citation Share: % of cited sources attributed to the client’s domains/content
• Mention Rate: how often the brand is recommended
• Position/placement: first recommendation vs buried mention
• Citation source gaps: which sites competitors have that AI models trust
• Model split: ChatGPT vs Gemini vs Perplexity vs Claude performance

One caveat: AI citation measurement is still an emerging category, and different tools define “share of voice” differently (mention-based vs citation-based vs position-weighted), so choose one methodology and keep it consistent for client reporting. Verity Score

If you’re building this as an agency service offering, I’d lean toward Peec AI or Otterly.AI for the dashboard + a repeatable monthly GEO audit process rather than buying an enterprise platform immediately. Reddit

For a small marketing agency managing multiple clients, I’d shortlist these:

My pick: Peec AI

For a small agency, Peec AI looks like the sweet spot. Current industry comparisons specifically identify it as an agency-friendly option starting around $95/month, while tracking AI visibility, citations, competitors and share of voice. www.aeolabs.ai

The important distinction is that you want citation share of voice, not merely "does ChatGPT mention my client?" You want to see something like:

Client: 27% citation share
Competitor A: 31%
Competitor B: 18%
Competitor C: 9%

…and then break that down by prompt, AI assistant, cited URL/domain, competitor and trend over time.

If reporting to clients is the priority

I'd also look at Foglift. It explicitly tracks the prompts buyers ask, which engines cite the brand, the URLs being cited, competitors, share of voice and sentiment across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, with daily checks. foglift.io

WhiteRank is interesting if you need an agency-oriented setup with multiple client domains and white-label reports. whiterank.io

One caveat

AI citation data is inherently noisy because the same prompt can produce different answers. So I'd favor a platform that runs standardized prompts repeatedly and reports trends, rather than one that gives you a single "AI visibility score." This volatility is significant enough that recent research has found substantial changes in which domains ChatGPT cites over relatively short periods. www.axios.com

If I were choosing for a 5–20 client agency:
Peec AI → first choice
Foglift → best lightweight alternative
Otterly → best if keeping software costs very low
Profound → only if clients need much deeper enterprise-level intelligence

If you tell me roughly how many clients/domains you need to monitor (e.g. 5, 10, 25), I can narrow this down to the cheapest option that still gives you client-level citation SOV + competitor tracking + white-label reporting.

For a small marketing agency managing multiple clients, I’d shortlist these:

• zumihq.com — best agency fit. It tracks up to 9 AI engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews/AI Mode, and DeepSeek. Crucially, it explicitly supports multiple client workspaces and white-label PDF reporting, which is a big advantage for an agency. Zumi
• citations.io — best budget-oriented option. It tracks ChatGPT, Gemini, Perplexity, and Claude, including citation share per prompt/engine, competitor share of voice, and starts at $29/month. This looks particularly interesting if you don't need nine engines. Citations
• citationradar.ai — good lightweight option. It covers ChatGPT, Perplexity, Gemini, Claude, and Grok, with competitor share-of-voice and weekly automated tracking. Citation Radar
• whiterank.io — worth considering for agencies. It supports multiple domains and white-label reporting, with daily prompt runs and visibility tracking across several engines. WhiteRank
• deepsmith.ai — strong if citation analytics matter most. It explicitly reports mention rate, citation rate, and share of voice, while letting you inspect the actual AI answers behind those metrics. DeepSmith

My pick

For a small agency, I'd start with Zumi if you're selling AI-search reporting to clients. The combination of multi-client workspaces + white-label reports + broad model coverage + daily monitoring is unusually aligned with agency workflows. Zumi

If keeping costs low is more important, I'd test Citations.io first.

One important distinction: "AI visibility" isn't necessarily "citation share of voice." Some platforms primarily measure whether you're mentioned, while others measure the proportion of answers/mentions/citations you capture relative to competitors. For client reporting, I'd specifically want prompt-level competitor share of voice + citation URLs + engine-by-engine trends, rather than a single opaque visibility score.

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/features.

For a small marketing agency, you’ll want a tool that does three things:

1. Tracks AI citation/share of voice (not just mentions)
2. Covers multiple assistants (ChatGPT, Claude, Gemini, Perplexity, etc.)
3. Supports multiple client workspaces and reporting

Good options:

My shortlist for a small agency:

• Best overall agency pick: CitationBench — if you want a metric you can sell as “AI share of voice” to clients. It specifically positions around citation share across assistants and client workspaces. www.citationbench.com
• Best budget/easier entry: Otterly.AI or Peec AI — easier if you’re adding GEO reporting alongside SEO services. www.geosoftwarerankings.comwww.citationbench.com
• Best if clients are larger brands: Profound — deeper analytics, but likely higher cost/complexity. www.geosoftwarerankings.comwww.citationbench.com

Before choosing, I’d check whether the tool reports:

• citation rate (your domain/source cited)
• share of voice vs competitors
• prompt-level results (“best X software,” “top agencies for Y,” etc.)
• engine-by-engine breakdown (ChatGPT ≠ Claude ≠ Perplexity)
• white-label PDF/dashboard reports for clients

For a 5–20 client SEO/content agency, I’d usually avoid enterprise platforms initially and pick a tool with multi-client dashboards and exportable reports. www.geosoftwarerankings.comwww.citationbench.com

For a small marketing agency, I’d shortlist Peec AI and OtterlyAI, with Profound as the more powerful but likely more expensive option.

My pick: Peec AI

Peec is particularly interesting for an agency because it tracks citation rate separately from mention rate—important because an AI can mention a brand without actually citing its website. It also supports competitor benchmarking and daily tracking across multiple AI channels. peec.aipeec.aiotterly.aiwww.tryprofound.com

For an agency, its reporting features are a big plus: it supports multiple client projects, white-label/read-only dashboards, Looker/Data Studio, CSV exports, API access, Slack summaries, and Google Slides reporting. peec.aipeec.aiotterly.aiwww.tryprofound.com

There's also an MCP integration, so you can pull Peec data into Claude and automate things like weekly client visibility reports. peec.ai

When I'd choose Otterly instead

If you're primarily after straightforward monitoring at a lower cost, Otterly is worth a serious look. Its dashboard explicitly reports Share of AI Voice, competitor visibility, citations, prompts, and engine-level performance. otterly.ai

It also has an API, which is useful if you're building your own client reporting layer. otterly.ai

When Profound makes sense

Profound is the one I'd investigate if your agency is selling a high-end GEO/AEO service. It goes considerably deeper into competitive analysis: visibility, visibility rank, citation share, SOV, sentiment, and average position across a very broad set of AI platforms. www.tryprofound.com

The tradeoff is that it's more enterprise-oriented, so it may be overkill for a small agency.

Bottom line: If you're managing, say, 5–30 clients and want to turn AI visibility into a recurring reporting service, I'd start with Peec AI. If keeping costs down is the priority, test OtterlyAI alongside it. Independent 2026 comparisons also put Peec/Otterly in the more agency-friendly tier, while Profound tends toward enterprise use. ai-search-tools.com

If you tell me roughly how many clients you have and your monthly budget, I can narrow it down to the best 2–3 and compare their actual agency pricing/features.

For a small marketing agency, I’d shortlist these three:

My pick: Peec AI

For an agency managing several client accounts, Peec looks like the best balance of breadth, agency functionality, and reporting. It tracks citation count, mention rate, position and sentiment across six major AI channels, with daily tracking and competitor benchmarking. Its agency offering also includes unlimited client seats, Looker Studio integration, CSV/API access, and white-label-friendly reporting workflows. peec.ai

That makes it particularly useful if your agency wants to say to a client:

"Your AI share of voice is 18%, Competitor A is 31%, and here's which domains are getting cited instead of you."

If cost is the priority: OtterlyAI

Otterly is worth a serious look for a smaller agency. It explicitly measures Share of AI Voice, citation ownership, competitor visibility and platform-level trends, and currently advertises pricing starting at $29/month. It also supports automated monitoring across multiple AI search experiences. otterly.ai

If clients want enterprise-grade reporting: Profound

Profound is the one I'd investigate if your agency sells a relatively high-ticket GEO/AI-search service. Its Answer Engine Insights includes share of voice, citations, competitor rankings, sentiment and visibility, and it queries the actual front-end experiences of a very broad set of AI platforms rather than relying solely on APIs. help.tryprofound.com

Bottom line:

• 5–30 clients / want agency reporting: Peec
• Small budget / want to get started cheaply: OtterlyAI
• Large clients / sophisticated GEO analytics: Profound

One important distinction: "AI citation share of voice" isn't a single standardized metric across models. I'd choose a platform that lets you inspect the underlying prompts, AI responses, cited URLs and competitors—not just a proprietary visibility score. Peec and Otterly both provide that underlying citation-level view. peec.ai

For a small marketing agency, I’d shortlist Peec AI, Scrunch, and Profound. Of those, Peec AI looks like the best agency-oriented fit based on the current feature set.

1. Peec AI — my pick for a small agency

Peec specifically has an agency workflow: multiple client projects, competitor benchmarking, automated reporting, branded/white-label dashboards, CSV/API access, and Looker Studio integration. It tracks across ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. peec.ai

It measures both Share of Voice and citation performance, so you can distinguish:

• "How often is the client mentioned?"
• "How prominent is the client versus competitors?"
• "How often is the client's site actually cited?"
• "Which sources are AI engines relying on instead?"
• "How is this changing week over week?"

Peec also says its agency plans include MCP/API, Looker Studio, CSV exports and all AI channels, which is particularly useful if you want one reporting system across 10–50 clients rather than manually checking each model. peec.ai

Peec's agency offering

2. Scrunch — strongest if citations are the main KPI

Scrunch has a particularly nice distinction between citation share and citation consistency. Citation Share is your percentage of total citation volume, while citation consistency measures how frequently you appear across responses. helpcenter.scrunchai.com

It can break results down by AI platform, prompt, topic, persona, funnel stage, country, etc., and lets you inspect the actual AI responses and cited URLs. scrunch.com

That's attractive if your agency's pitch is specifically:

"We'll increase the percentage of AI answers that cite your company/content."

3. Profound — powerful, but I'd investigate pricing first

Profound has Visibility, Citations, Sentiment, Share of Voice and Positioning, with platform-level breakdowns and a matrix comparing performance across answer engines. help.tryprofound.com

Its citation-share tooling explicitly supports comparing citation share across competitors, models and regions. help.tryprofound.comhelp.tryprofound.com

I'd lean toward it if you're building a larger AI-search consulting practice rather than simply adding AI visibility reporting to an existing SEO/content agency.

My recommendation

If you're a small agency and want one platform to put clients on and report from, I'd start with:

🥇 Peec AI → best overall agency fit
🥈 Scrunch → best for citation-focused analysis
🥉 Profound → best for deeper/enterprise analysis

One important caveat: don't compare vendors based solely on a headline "AI visibility score." Citation Share, Share of Voice, Visibility, and Citation Consistency are different metrics, and the denominator/calculation can vary substantially between platforms. For an agency, I'd make the vendor demonstrate the exact calculation on a sample client + 3 competitors before signing up. helpcenter.scrunchai.com

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you need white-label reporting, I can narrow this down to the best plan/value for your agency.

If you’re a small marketing agency managing multiple clients, I’d shortlist these:

My pick: rank.ai

For your specific requirement—AI citation share of voice across multiple assistant models—rank.ai looks particularly strong. It explicitly tracks mention rate, citation share, sentiment, competitor SOV, and citation sources across seven LLM surfaces, with daily re-checks. www.rank.ai

That makes it a good fit if you want to tell a client something like:

“Your brand has 34% AI share of voice this month, versus 51% for Competitor A. Here are the prompts where you're losing, the models where you're weakest, and the sites being cited instead.”

If you're especially focused on citations

I'd look closely at Foglift. It goes beyond whether a brand was mentioned and identifies the URLs being cited, competitors appearing instead, share of voice, and sentiment across multiple engines. foglift.io

That's valuable because citation SOV is more actionable than simply counting brand mentions: you can identify which third-party sources are influencing the AI answer and then work on those sources/content gaps.

For an agency, I'd prioritize these features

1. Multi-client workspaces — don't buy a tool designed primarily for one brand.
2. Per-model reporting — don't rely only on one blended SOV number. Citation behavior differs substantially between engines. machinerelations.ai
3. Competitor SOV — clients care about “who is taking our visibility?” more than an absolute score.
4. Exact prompt + answer history — essential for proving changes over time.
5. Citation URL tracking — tells your SEO/content team what sources are influencing the models.
6. White-label reports/dashboard — particularly important if you're selling this as a recurring agency service.
7. Reasonable per-client economics — probably the biggest differentiator for a small agency.

One caution: don't judge tools by the number of models they claim to cover alone. Cross-engine behavior is materially different, so a tool that gives you excellent prompt-level evidence and citations on 4–5 important engines can be more useful than one claiming 10+ engines with shallow reporting. machinerelations.ai

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you need white-label reporting, I can narrow this to the 2–3 best options and compare their pricing/features for an agency.

For a small marketing agency managing multiple clients, I’d shortlist these three:

My pick: Peec AI

For a small agency, Peec AI is probably the sweet spot. Its agency offering tracks mention rate, position, citations and sentiment on a prompt-by-prompt basis, and specifically distinguishes citations from simple brand mentions. It also tracks multiple AI environments and provides client-oriented reporting. peec.ai

That's important because I'd want your agency dashboard to answer:

• What % of relevant AI answers mention our client?
• What is the client's share of voice vs. competitors?
• Which AI models are driving that visibility?
• Which URLs are actually being cited?
• Which competitors are being cited instead?
• Which prompts/categories are we winning or losing?
• Is SOV increasing month over month?

Peec is particularly positioned for agencies and multi-brand tracking. Independent comparisons also currently characterize it as an agency-oriented option, while Profound is more enterprise-oriented and Otterly as the leaner/budget choice. salestrig.com

When I'd choose Otterly instead

If you're just starting to sell AI visibility/GEO reporting and want to keep costs down, I'd test Otterly AI first.

It explicitly reports Share of AI Voice, competitor visibility, mentions, and citations across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI experiences. otterly.ai

So for, say, 5–10 SMB clients, Otterly could be a very practical starting point.

When Profound makes sense

I'd look at Profound when your agency starts handling larger brands or needs substantially deeper AI-search intelligence. Current comparisons consistently position it toward enterprise-grade analytics rather than a lightweight agency tool. foglift.io

Bottom line:
Small agency → Peec AI.
Very cost-conscious / getting started → Otterly.
Enterprise clients / sophisticated GEO intelligence → Profound.

One thing I'd verify before buying: whether the vendor's definition of "share of voice" is based on mentions, citations, position, or some combination. Those numbers aren't directly interchangeable, and different tools can report materially different SOV for the same prompts. www.influencers-time.com

If you tell me roughly how many clients you manage (e.g. 5, 10, 25), I can compare the current plans/pricing and tell you which one has the best cost per client.

For a small marketing agency looking to monitor AI citation share of voice (SOV) across multiple assistant models, you’ll want a GEO/AEO monitoring platform rather than a traditional SEO rank tracker. The main options I’d evaluate:

My shortlist for a small agency

1. Best overall agency workflow: CitationBench
Good fit if you need:

• multiple client workspaces
• historical citation trends
• competitor comparisons
• API/reporting potential

It explicitly positions itself around agency use cases and tracking AI citation share of voice across ChatGPT, Claude, and Perplexity. www.citationbench.com

2. Best affordable/simple dashboard: CiteWatch or CitationLab
Better if you have fewer clients and mainly need:

• “Are we being mentioned?”
• “Which competitors are winning?”
• “Which sources are AI models citing?”

CiteWatch tracks five major assistants and reports SOV, citations, and model breakdowns. cite.watchwww.citationbench.com

3. Best if you already sell SEO services: add AI visibility to your reporting stack
If clients already receive SEO reports, you may want a GEO tool that exports clean monthly reporting rather than a developer/API-first product.

What I’d measure for clients

Avoid a single “AI visibility score.” Track:

• Citation share of voice: % of relevant AI answers citing the client vs competitors
• Mention share: how often the brand appears at all
• Citation position: first recommendation vs buried mention
• Cited URLs: which pages/content assets AI systems rely on
• Prompt coverage: whether you win important buyer questions
• Model-by-model differences: ChatGPT ≠ Gemini ≠ Claude ≠ Perplexity

For a small agency, I’d probably start with CitationBench, CiteWatch, or Foglift, run a pilot on 3–5 clients, and only move upmarket to heavier platforms if clients start demanding enterprise reporting. www.citationbench.com

For a small marketing agency, I’d shortlist these three:

My pick: OtterlyAI

For an agency managing multiple clients, OtterlyAI is probably the best starting point. It tracks both brand mentions and website citations, calculates competitive visibility/share of voice, and lets you separate clients into workspaces. Its current coverage includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. otterly.aiotterly.ai

That's particularly useful because you don't just want:

"Does ChatGPT mention my client?"

You want something closer to:

"For 200 commercial prompts, what percentage of AI answers mention/cite my client vs. competitors, and which sources are getting cited instead?"

Otterly's dashboard explicitly supports competitor comparisons, prompt filtering and visibility over time. otterly.aiotterly.ai

Peec is the other one I'd seriously trial

Peec AI looks particularly well suited if client-facing reporting is the priority. It tracks mention rate, position, citations and sentiment on a daily basis and has agency-oriented reporting, Looker/Data Studio connectivity, CSV/API export and automated reporting. peec.ai

One important distinction

Don't confuse AI mention share of voice with citation share of voice.

A brand can be mentioned frequently but have very little of its website content cited. For SEO/GEO work, I'd track at least:

• Mention share of voice
• Citation share of voice
• Average position/recommendation rank
• Competitor visibility
• Which URLs/domains are being cited
• Sentiment
• Visibility by model/assistant
• Visibility by prompt/category

That's why I'd lean toward Otterly or Peec rather than a generic brand-monitoring platform.

There is also some independent 2026 benchmarking suggesting that Otterly and Profound currently have particularly strong visibility within the AI-search-monitoring category itself, although that's a benchmark of the tools, not proof that one is objectively better for your agency. foglift.io

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this down to the best-value option and compare their current pricing/limits.

If you mean “I run a small marketing agency and want one dashboard showing each client’s AI citation share-of-voice across ChatGPT, Gemini, Perplexity, Claude, Google AI, etc.”, I’d shortlist these:

My pick for a small agency: OtterlyAI

It specifically reports Share of AI Voice, meaning your percentage of citations versus competitors, and lets you break visibility down by AI engine. It also supports tracking citations, prompts, competitors, and has a public API. otterly.ai

If white-label client reporting and managing lots of client sites are the priority, I'd look particularly hard at Mentions. A recent 2026 review reports its Agency plan at $399/month with white-label reports and unlimited client sites, while its Pro tier covers all engines at $99/month. www.techradar.com

One important caveat: don't treat a single day's “citation SOV” as gospel. AI answers are nondeterministic, and research published in 2026 found substantial citation variability across repeated queries. The useful metric is the trend from repeated samples, not a one-off percentage. arxiv.org

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the 2–3 best options and compare their actual agency pricing/features.

Yes. For a small marketing agency managing multiple clients, I’d shortlist these:

My pick: Peec AI

For your specific use case, Peec AI is probably the best place to start. It explicitly tracks visibility, position, sentiment, share of voice, competitors, prompts, and the third-party sources AI models cite. It also lets you choose which AI models to monitor. peec.ai

That's important because I'd distinguish:

• AI visibility: Does the client get mentioned?
• Share of voice: How much of the category's AI attention does the client receive versus competitors?
• Citation share: How often is the client's website/domain actually used as a source?
• Model-level performance: Does the client win in ChatGPT but lose in Gemini/Perplexity/etc.?

If citation share is the thing you care about most—not merely brand mentions—Profound is worth evaluating. Its citation product lets you analyze citation share by platform, topic, and prompt, including which publishers and domains are being cited instead of your clients. It covers ChatGPT, Perplexity, Google AI Overviews and other answer engines. www.tryprofound.com

For a small agency, I'd rank them

1. Peec AI — best balance of agency usability + SOV + citations
2. OtterlyAI — good if keeping costs and complexity down
3. Mentions — particularly interesting if white-label client reporting is a priority
4. Profound — strongest if you want sophisticated competitive/citation intelligence, but I'd evaluate whether its pricing/complexity makes sense for your agency size.

One caveat: AI visibility numbers aren't as deterministic as Google rankings. The same prompt can produce different answers and citations at different times, so you should look at trends over repeated measurements, rather than treating a single SOV percentage as an exact market-share figure. arxiv.org

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50), I can narrow this down to the best 2–3 tools and compare their current agency pricing, model coverage, white-label reports, and per-client limits.

Yes. For a small marketing agency, I’d shortlist these:

🥇 My pick: Cite AI

Cite AI specifically targets marketing teams and agencies and tracks mentions, citations, competitors, positioning, and AI Share of Voice across ChatGPT, Gemini, Perplexity and Google AI. It says it can track 50,000+ prompts daily. citehq.ai

For an agency, the important distinction is that you don't just want "does ChatGPT mention my client?" You want something like:

Client A: 27% AI citation SOV → Competitor B: 19% → Competitor C: 14%

…and then be able to drill down into which prompts, which AI engines, and which URLs produced those citations.

Strong alternative: DeepSmith

DeepSmith is particularly interesting if you want a more analytical dashboard. It tracks mention rate, citation rate and share of voice across ChatGPT, Gemini, Perplexity, Claude and Google AI Mode, with the underlying answers and citations. deepsmith.ai

If you need the widest engine coverage

citepower covers ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Grok, and offers competitor benchmarking and share-of-voice analysis. citepower.com

One caveat: AI visibility isn't a perfectly stable metric. Models can give different answers to the same prompt at different times, so a good monitoring platform should use repeated/daily sampling rather than treating one response as definitive. Recent research specifically highlights this measurement problem. arxiv.org

For a small agency, I'd evaluate Cite AI first, DeepSmith second, and citepower if broad model coverage is particularly important. If you tell me roughly how many clients you want to monitor (e.g. 5, 20, or 50) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/features.

For a small marketing agency that wants to track AI citation share of voice across multiple assistant models (ChatGPT, Gemini, Claude, Perplexity, etc.), I’d look at AI visibility/GEO platforms rather than traditional SEO rank trackers.

Good options:

My shortlist for a small agency

Best overall starting point:
→ urlCitations.ioturn0search1
It appears closest to an agency workflow: multiple brands, competitor tracking, citation monitoring, and client-friendly reporting. citations.io

Best if you sell GEO/AEO as a service:
→ urlDeepSmith AI Visibilityturn0search5 or urlBrandVisibility.aiturn0search0
These are more focused on explaining why a client is winning or losing citations. deepsmith.aibrandvisibility.ai

Best budget workflow:
Start with a lightweight tracker plus a manual prompt library:

• 50–200 buyer-intent prompts per client
• Track:
  • % of answers mentioning client
  • citation share vs competitors
  • cited domains/pages
  • model-by-model differences
  • sentiment/recommendation position

One caveat: AI citation metrics are still noisy because answers can change between runs, so a good tool should aggregate many prompts and repeated checks rather than rely on one-off screenshots. arxiv.org

For a small agency, I’d prioritize white-label reports + multi-client workspaces + competitor share-of-voice over the largest model coverage. Those features are what make it sellable as a recurring client service.

If you mean tracking how often a brand, client, or competitor is cited/recommended by AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.), you’re looking for an AI visibility / AI search optimization (AISO/GEO) monitoring tool rather than a traditional SEO rank tracker.

For a small marketing agency, these are the main options to evaluate:

For a small marketing agency, I’d usually shortlist:

1. Peec AI — easiest starting point for tracking:
   • “When someone asks AI assistants about X, does my client appear?”
   • citation sources
   • competitor comparisons
   • prompt-level monitoring

2. Otterly.AI — better if you need:
   • many clients
   • recurring reports
   • agency dashboards
   • GEO-focused deliverables

3. Profound — if you’re selling AI visibility as a premium service to larger brands.

A practical agency workflow would be:

• Create 50–200 buyer-intent prompts per client:
  • “best [service] in [city]”
  • “top [category] companies”
  • “alternatives to [competitor]”
  • “who should I hire for [problem]”
• Run them across ChatGPT, Claude, Gemini, Perplexity, etc.
• Track:
  • AI share of voice (% of answers where the brand appears)
  • citation share (% of cited sources belonging to the brand/domain)
  • competitor displacement
  • sentiment/recommendation strength
  • which pages earn citations

If you’re specifically building an agency reporting product, I’d lean toward Otterly.AI or Peec AI because they are closer to a repeatable client-reporting workflow than enterprise AI analytics platforms.

If you're looking to measure AI citation share of voice (how often a brand is mentioned or cited by AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and others), there are now several platforms aimed at agencies and SEO teams.

For a small marketing agency, these are the strongest options:

If I were choosing today

For a boutique or small agency, I'd shortlist:

1. Otterly.AI
   • Tracks prompts across multiple AI assistants.
   • Monitors brand mentions and competitors.
   • Reports changes over time.
   • Usually one of the easiest platforms to adopt.

2. Peec AI
   • Built specifically around Generative Engine Optimization (GEO).
   • Measures AI share of voice.
   • Compares brands against competitors.
   • Good dashboards for client reporting.

3. Goodie
   • Strong competitive intelligence.
   • Useful if clients care about how they're represented in AI answers rather than just rankings.

Features worth looking for

Not every tool defines "AI share of voice" the same way. The most useful platforms generally offer:

• Prompt tracking across dozens or hundreds of prompts
• Monitoring across multiple AI models (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Citation/source tracking
• Competitor comparison
• Historical trends
• Alerts when visibility changes
• White-label or client-friendly reporting
• API or CSV export

For agencies specifically

If you'll be managing multiple clients, prioritize platforms that support:

• Multiple workspaces or client accounts
• Scheduled reports
• White-label dashboards
• Prompt libraries by industry
• Team collaboration
• Bulk keyword/prompt management

Those capabilities tend to save significant time as your client roster grows.

If you can share your approximate budget (for example, under $100/month, $100–300/month, or $500+/month) and how many clients you plan to track, I can narrow the recommendations to the tools that are the best fit.

For a small marketing agency, I'd prioritize tools that are affordable, support multiple AI assistants, and make it easy to manage multiple client accounts.

Here's how the current options compare:

My recommendations

If you're under 10 people:
AISoV would be my first choice. It does exactly what most agencies need:

• Compare responses across ChatGPT, Claude, and Gemini
• Measure share of voice
• Review citations and source URLs
• Compare competitors
• Export reports for clients sov.braign.io

If AI visibility is becoming a core service:
CitationBench is stronger. It supports multiple client workspaces, scheduled monitoring, APIs, and historical tracking, making it easier to scale reporting. www.citationbench.comwww.skulift.com

If cost matters most:
FreeSOV is worth a look. Since you provide your own API keys, the ongoing cost can be much lower while still covering five major AI systems. freesov.com

Features I'd insist on

Whichever platform you choose, make sure it includes:

• Monitoring across multiple AI assistants (not just ChatGPT)
• Prompt sets that run consistently over time
• Citation/source tracking (which websites the AI references)
• Competitor share of voice
• Historical trends
• Client-ready PDF or white-label reports
• API or CSV export if you use Looker Studio or AgencyAnalytics

One important caveat: AI responses are probabilistic, so "share of voice" is a sampled metric rather than an exact ranking. The most useful tools rerun the same prompt sets over time and report trends instead of treating any single response as definitive. www.citationbench.comwww.skulift.com

If you're already using an SEO platform like Semrush, Ahrefs, or AgencyAnalytics, I can also recommend the AI visibility tool that integrates best with your existing stack.

If you're looking to track AI citation share of voice—that is, how often your clients are mentioned, cited, or recommended across AI assistants like ChatGPT, Claude, Gemini, Perplexity, and others—the market is still developing. The best choice depends on whether you need agency workflows, competitive benchmarking, or technical monitoring.

Here are some of the stronger options for a small marketing agency:

If you're specifically interested in citation share of voice (not just rankings), look for features such as:

• Monitoring across ChatGPT, Gemini, Claude, Perplexity, and other assistants
• Citation/source tracking (which websites the AI cites)
• Competitor comparison
• Prompt libraries with scheduled reruns
• Historical trend reporting
• Exportable reports for clients
• API access if you want dashboards

For a small agency on a budget

A practical stack might be:

• Otterly.AI for ongoing AI visibility monitoring.
• Peec AI if you want stronger competitor reporting.
• Traditional SEO data (e.g., Google Search Console plus an SEO platform) alongside AI monitoring, since AI assistants still draw heavily from high-quality web content and authoritative sources.

If you manage multiple clients

Look for:

• Multi-workspace/client management
• White-label or branded reports
• Scheduled prompt testing
• Team permissions
• API or CSV exports
• Competitor benchmarking

Those features tend to save agencies significant time compared with manually testing prompts across several assistants.

If your agency has under 20 clients, I'd lean toward Otterly.AI or Peec AI for value. If you're serving larger brands that expect comprehensive AI visibility reporting, Profound is generally the more feature-rich option.

For a small marketing agency, I'd focus on tools that balance multi-client management, cross-model coverage, and cost. Here are the strongest options:

My recommendation by agency size

• 1–20 clients: Peec AI is probably the best fit. It was built with agencies in mind, supports branded reporting, monitors citations, visibility, sentiment, and AI share of voice across major assistants, and includes automation for recurring client reports. peec.aipeec.ai

• 20+ clients or enterprise accounts: Profound offers the most sophisticated citation intelligence, including which pages AI models cite, competitive citation analysis, and workflow tools for content and PR teams. It's more expensive but provides deeper analysis. www.tryprofound.comblog.hubspot.com

• Tight budget: Otterly.AI provides the core metrics—mentions, citations, and share of voice across major AI assistants—without enterprise pricing. www.tryprofound.comblog.hubspot.com

Features I'd consider essential

Regardless of vendor, look for:

• Coverage of ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews/AI Mode.
• Prompt-level tracking rather than just aggregate scores.
• Citation source reporting (which URLs AI assistants reference).
• Competitor share of voice.
• Historical trend tracking.
• White-label or client reporting.
• API or exports for dashboards.

One caveat: AI assistants are non-deterministic—the same prompt can produce different answers over time. The most reliable platforms rerun prompt sets repeatedly and report trends instead of relying on a single response. www.reddit.com

If your agency primarily serves B2B SaaS, local businesses, ecommerce, or healthcare, I can narrow the recommendation further because the best prompt sets and reporting features vary by industry.

For a small marketing agency (roughly 5–50 clients), I'd prioritize tools that balance multi-model coverage, agency reporting, and reasonable pricing over enterprise platforms.

Here's how I'd break it down:

For most boutique agencies, I'd recommend:

1. Otterly.AI

Best overall value if you're just getting into AI visibility.

Pros:

• Tracks brand mentions across multiple AI assistants
• Share of voice dashboards
• Competitor monitoring
• Client-friendly reports
• Lower cost than enterprise platforms

Good if you manage 10–50 clients.

2. Peec AI

Probably the strongest dedicated AI visibility platform for agencies.

It tracks:

• AI citations
• Brand mentions
• Share of voice
• Prompt rankings
• Competitors
• Historical trends

Many practitioners recommend it as a good balance between features and usability, particularly compared with enterprise tools. www.reddit.com

3. AthenaHQ

Good when clients specifically want GEO (Generative Engine Optimization) reporting.

Includes:

• AI citation monitoring
• Prompt discovery
• Opportunity analysis
• Competitive benchmarking

4. CitationBench

Interesting if your agency is technical.

Features include:

• AI citation share of voice
• Client workspaces
• API
• Historical tracking
• Traditional SEO + AI visibility together www.citationbench.com

5. Profound

Probably the market leader for Fortune 500 brands.

Excellent capabilities:

• Multi-model monitoring
• Executive dashboards
• Competitive intelligence
• Large prompt libraries

Downside:

• Usually priced for enterprise teams rather than smaller agencies. www.ai-visibility-software.com

What I'd choose based on agency size

• 1–10 clients: Otterly.AI
• 10–50 clients: Peec AI
• 50+ clients: AthenaHQ or Profound
• Need API integrations: CitationBench

One note: because AI assistants are non-deterministic (the same prompt can produce different answers), the better platforms don't rely on a single query. They repeatedly sample prompts over time and calculate share of voice from many observations, which produces much more reliable trend data. www.reddit.com

If your agency already uses Ahrefs, Semrush, or AgencyAnalytics, I can also suggest which AI visibility tool complements that existing stack best.