ChatGPT answers, unedited

For a small marketing team, I’d focus less on the “most powerful” platform and more on clean multi-LLM share-of-voice reporting, competitor benchmarking, and low operational overhead.

My shortlist

\*Pricing changes quickly in this category, so treat these as current-market indications rather than quotes. Recent 2026 comparisons put Peec and Otterly at the accessible end, while Profound is much more enterprise-oriented. pickmysoft.comayzeo.com

🥇 My pick: Peec AI

For a 3–10 person marketing team, Peec AI is probably the sweet spot.

It is designed around tracking your brand against competitors across AI answers, including share of voice, visibility, citations, sentiment, and the sources being used. It also supports multiple projects/brands, which is useful if your team has several products or business units. omidsaffari.compickmysoft.com

I'd choose Peec if your primary question is:

“When our target customers ask ChatGPT, Gemini, Perplexity, etc. about our category, how often are we showing up versus competitors—and why?”

🥈 Best budget option: Otterly.AI

If you're still proving that AI visibility deserves budget, I'd start here.

Otterly is considerably cheaper and is aimed at small/in-house marketing teams. Current comparisons put entry pricing around $29/month, with tracking across major AI/search surfaces and straightforward visibility/SOV reporting. omidsaffari.compickmysoft.com

The tradeoff is that it's more of a measurement/monitoring tool than a sophisticated AI-search strategy platform.

🥉 Best if you want serious analytics: Profound

Profound is the one I'd look at if your company is large enough that AI visibility is already a meaningful acquisition channel.

It goes considerably deeper into prompt-level analysis, citations, sources, competitors, and AI-driven traffic/attribution. Recent comparisons consistently position it as the enterprise leader rather than the obvious choice for a small team. pickmysoft.comayzeo.com

For a small marketing team, though, I wouldn't pay the Profound premium unless you have enough AI-search volume/data to actually use the additional sophistication.

One important distinction

Don't buy a tool merely because it says it tracks “AI visibility.”

I'd insist on these capabilities:

1. Same prompt set across multiple LLMs — otherwise SOV comparisons aren't meaningful.
2. Competitor SOV — your 35% visibility isn't very useful without knowing whether competitors have 20% or 70%.
3. Citation/source tracking — where the models get their information is often more actionable than the mention itself.
4. Historical trends — you want to see SOV before/after content and PR initiatives.
5. Prompt segmentation — e.g. branded, category, comparison, “best X,” problem/solution, and purchase-intent prompts.
6. Multiple engines — at minimum I'd want ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Claude. The market now has tools covering roughly 5–9 surfaces, depending on vendor and plan. pickmysoft.comgetrefine.aiayzeo.com
7. Export/API access — especially if you're going to put AI SOV into a weekly marketing dashboard.

What I'd actually buy

If you're a typical small B2B/SaaS marketing team:

Peec AI → first choice
Otterly → if budget is tight
Profound → if AI search is already a major acquisition channel

If you're already paying for Semrush, I'd also seriously consider its AI Visibility Toolkit rather than adding another standalone platform; having traditional SEO and AI-search data in one workflow can be more valuable than having the theoretically best AI-only tracker. pickmysoft.comayzeo.com

One caveat: AI SOV is still a noisy metric. Results can vary with prompt wording, location, personalization, model version, and sampling methodology. The best practice is to build a relatively stable set of high-value buyer prompts and use the tool primarily for trend + competitor comparison, rather than treating any single SOV percentage as ground truth.

If you tell me your approximate monthly budget (e.g. <$100, $100–300, $300+) and whether you're B2B SaaS, ecommerce, agency, or another type of business, I can narrow this to the 2–3 best choices and compare their exact features/pricing.

For a small marketing team trying to measure AI share of voice across multiple LLMs, I’d shortlist these three:

1. Peec AI — best overall

I'd start here if your goal is specifically "What percentage of AI answers mention/recommend us vs. competitors?"

Peec tracks metrics such as visibility, position, sentiment, competitor presence and citations, and lets you monitor prompts across multiple AI platforms. Its current plans include 50, 150 or 350 prompts, with the ability to choose three models; higher tiers add projects, countries and Looker Studio. peec.ai

The particularly useful thing for a marketing team is that it treats an AI answer as the unit being analyzed, so you can build a prompt set around actual buying-intent questions and compare your brand against competitors over time. peec.ai

I'd choose it if: you want a relatively polished dashboard that marketing/SEO people can actually use without building spreadsheets.

2. OtterlyAI — best value

OtterlyAI is probably the one I'd test first if budget is important.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. It tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode available as add-ons. otterly.ai

It also gives you brand visibility, competitor/ranking information, citation analysis and GEO audits rather than merely telling you whether your brand was mentioned. otterly.ai

I'd choose it if: you have a fairly small prompt universe—say 30–100 important commercial queries—and want good coverage without spending $500+/month.

3. Profound — best if you're becoming sophisticated

Profound is worth considering if AI visibility is becoming a significant part of your SEO/content operation.

It's more oriented toward deep AI-search intelligence and enterprise workflows. For a small team, though, I'd only pay the premium if you need its more advanced monitoring, analysis and reporting capabilities. Peec/Otterly are more sensible starting points.

What I'd actually do

For a 2–5 person marketing team, I'd not try to monitor hundreds or thousands of prompts initially.

I'd create ~50–100 prompts across:

• 20 high-intent category questions — "best X for Y"
• 15 comparison questions — "X vs. Y"
• 10 problem/solution queries
• 10 product-specific queries
• 5–10 brand/reputation queries
• 5–10 competitor queries

Then track ChatGPT + Perplexity + Google AI Overviews/AI Mode at minimum.

The KPI I'd put on the marketing dashboard isn't simply "mentions." I'd use:

AI Share of Voice = your brand's weighted visibility ÷ total visibility of your tracked competitive set

Then separately track citation share, average position, sentiment and conversion/traffic from AI referrals.

My ranking

🥇 Peec AI — best balance of SOV analytics, multi-model tracking and usability
🥈 OtterlyAI — best if you're price-sensitive or want to start small
🥉 Profound — best if you're willing to pay for substantially deeper enterprise functionality

One important caveat: "multiple LLMs" doesn't necessarily mean the same underlying model is being measured consistently. ChatGPT, Perplexity, Gemini and Google AI search experiences can use different retrieval, ranking and personalization layers. So I'd favor a platform that lets you compare the same prompt set across engines, rather than one that simply reports a big aggregate "AI visibility score."

If you tell me your monthly budget (e.g. <$100, $100–300, $300–500) and roughly how many brands/products you need to monitor, I can narrow this to the best 1–2 options and compare their current plans/features.

For a small marketing team, I’d shortlist Peec AI, Profound, and Otterly. My default pick would be Peec AI unless you need enterprise-grade depth.

1. peec.ai — my pick

Peec is particularly well aligned with what you described: it measures visibility, position, sentiment, and share of voice, lets you compare competitors, and tracks the prompts that matter to your business. It supports monitoring across major AI search platforms rather than forcing you into one LLM. Peec AI Peec AI

Its current brand plans are structured around prompt volume: Starter has 50 prompts and 3 models, Pro has 150 prompts and 3 models, and Advanced has 350 prompts and 3 models, with daily tracking. It also offers unlimited users, which is nice for a small marketing team. Peec AI

Why I'd choose it: you can get a meaningful AI-SOV program running without buying an enterprise platform.

2. tryprofound.com — best if you want sophisticated reporting

Profound is the one I'd evaluate if AI visibility is becoming a serious part of your marketing analytics stack. Its Growth plan is currently $399/month billed annually, with 100 tracked prompts, three answer engines, 9,000 responses/month, and 400 agent credits. Enterprise expands coverage to as many as nine answer engines and multiple companies. Profound

It goes deeper into competitive visibility, citations, sentiment, ranking, and automated analysis.

Downside: $399/month is a meaningful jump for a small team, so I'd only pay for it if you're going to actively use the additional data.

3. otterly.ai — best budget choice

Otterly is worth putting in the trial pile if your primary requirement is simply:

"Tell me whether we're appearing in ChatGPT/Perplexity/etc., how often, and how we're doing against competitors."

Third-party comparisons currently put its entry pricing around $29/month, substantially below Peec and Profound. Attrifast Loudmink

I'd favor it when monitoring is the goal, rather than building a sophisticated AI-search optimization workflow.

What I'd actually do

For a 2–5 person marketing team, I'd start with Peec AI Pro.

Set up roughly:

• 50–150 high-value prompts based on actual buyer questions
• Your brand + 5–10 competitors
• Branded and non-branded prompts
• "Best X" / comparison / alternatives / recommendation queries
• Separate tracking for ChatGPT, Gemini, Perplexity and Google's AI experiences where supported
• Weekly reporting on AI share of voice, visibility, position, sentiment, and citations

The important distinction is that AI visibility ≠ AI share of voice. Visibility asks "did we appear?" SOV asks "how much of the competitive conversation did we capture?" Peec, for example, explicitly calculates SOV based on your mentions relative to total tracked-brand mentions. Peec AI

My ranking for your use case

🥇 Peec AI — best balance of price, SOV analytics, multi-model monitoring, and usability.

🥈 Profound — best if you have a larger budget and want a more sophisticated AI-search intelligence platform.

🥉 Otterly — best if you want to get started cheaply and primarily need monitoring.

One caution: this category is still relatively immature. Different vendors can produce noticeably different SOV numbers because they use different prompt sets, models, frequencies, and methodologies. Influencers Time I'd therefore treat the tool's SOV number as a consistent internal KPI, not as an absolute measurement of "our percentage of all AI searches."

If you tell me your approximate monthly budget (e.g. <$100, $100–300, $300–500) and whether you're B2B SaaS, ecommerce, local, agency, etc., I can narrow this to the best 2–3 options and tell you exactly what I'd buy.

3. otterly.ai — best budget choice

Otterly is worth putting in the trial pile if your primary requirement is simply:

"Tell me whether we're appearing in ChatGPT/Perplexity/etc., how often, and how we're doing against competitors."

Third-party comparisons currently put its entry pricing around $29/month, substantially below Peec and Profound.

For a small marketing team, I’d narrow the field to Peec AI, Otterly.ai, and Profound—with Peec AI as my default recommendation.

The key is to distinguish AI share of voice from generic “AI monitoring.” You want a system that repeatedly runs your actual buyer prompts across multiple answer engines, measures mention rate + citation rate + competitor share of voice, and lets you see the trend over time. attrifast.com

My shortlist

1. Peec AI — my pick

Why: It hits the sweet spot between sophistication and price. Current comparisons put its entry tier around $95/month, with higher tiers around $245–$495/month, and it supports multiple AI engines and unlimited users. www.stork.aibaarely.com

For a small team, the unlimited seats matter: you can give access to SEO, content, product marketing, and leadership without paying per user.

I'd choose Peec if your core dashboard needs to answer:

• What % of relevant AI answers mention us?
• Which competitors are taking our share?
• Which prompts/categories are we winning or losing?
• Which AI engines behave differently?
• Are we being cited, not merely mentioned?
• Which sources are influencing the answers?

Best fit: 3–10 person marketing team that expects to use the data every week.

Peec AI

2. Otterly.ai — best if you want to spend less

Otterly starts around $29/month, with substantially more prompt capacity at higher tiers. It covers major surfaces including ChatGPT, Perplexity, Gemini/Google AI and Copilot, depending on plan/add-ons. www.stork.ai

The tradeoff is depth. The cheapest plan is really useful for establishing a baseline, but a small marketing team will probably outgrow a 15-prompt allowance quickly.

I'd pick Otterly if you're saying:

“We need to know whether we're showing up in AI search, but we don't want another $500/month marketing platform.”

Otterly.ai

3. Profound — best product, probably overkill

Profound is the one I'd look at if AI search is becoming a major acquisition channel rather than simply another marketing metric. It has much deeper enterprise analytics and broader answer-engine coverage; current comparisons put it well above the smaller-team price point once you need substantial multi-engine tracking. attrifast.combaarely.com

For a small team, I'd only go here if you have:

• lots of products/categories,
• hundreds/thousands of important prompts,
• multiple markets,
• PR/brand teams needing sophisticated reporting,
• or a meaningful budget specifically allocated to AI search.

Profound

4. Scrunch AI — consider it if you want action, not just measurement

Scrunch is interesting because it combines monitoring with an agent-facing content/optimization layer, rather than treating the dashboard as the end product. It starts around $250/month according to current comparisons. www.stork.aibaarely.com

That makes it attractive if your team wants:

measure → identify missing citations → optimize content → remeasure

rather than just:

measure → make pretty dashboard → forget about it

5. RocketBlue — interesting newer option

RocketBlue (formerly Spotlight) is worth putting on the trial list if you want SOV measurement plus remediation. Current reporting puts its paid plans around $199/month and $499/month, with prompt-volume data, citation tracking, source analysis, API access and optimization features. www.prismnews.com

I wouldn't choose it over Peec without testing it first, but it's a compelling challenger.

What I'd actually do with a small team

I'd trial Peec and Otterly simultaneously.

Build the same ~50–100 prompts in both:

• 20 category/buyer-intent questions
• 20 “best X” comparison questions
• 10 problem/solution questions
• 10 product-specific questions
• 10 competitor questions
• 10 high-value long-tail questions

Then compare the platforms on your own prompts, rather than generic feature matrices.

The most important metric isn't “how many AI models do you track?” It's:

Can I turn this week's AI visibility data into 2–3 concrete marketing actions?

Also, don't make mentions your primary KPI. A brand can be mentioned frequently without being the recommended choice. I'd build the scorecard around share of answers + position/rank + citation rate + sentiment + competitor share + prompt-level movement. Current industry comparisons specifically flag citation tracking as an important distinction between basic mention monitoring and useful AI visibility measurement. www.aeolabs.ai

Bottom line:
Peec AI → best overall for a small in-house marketing team.
Otterly → best if you're price-sensitive.
Scrunch/RocketBlue → best if you want optimization/action alongside monitoring.
Profound → best if you're already operating at enterprise scale.

If you tell me your monthly budget (e.g. <$100, $100–300, $300–1,000), number of prompts, and whether you're B2B or B2C, I can narrow this to the one or two I'd actually buy.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound—with Peec AI as my default recommendation.

The category has matured enough that the important distinction is no longer just “does it monitor ChatGPT?” but how well it measures share of voice, competitor visibility, citations, sentiment, and performance across multiple answer engines. attrifast.com

My shortlist

🥇 Peec AI — best overall

I'd start here if your goal is specifically AI share of voice rather than merely checking whether your brand gets mentioned.

Peec is positioned around visibility analytics and benchmarking, with competitor comparisons, sentiment and reporting. Current comparisons put its entry pricing around €89–$95/month, with multiple AI engines depending on plan. baarely.comloudmink.ai

Why I'd choose it:

• Good balance of sophistication and simplicity
• Designed around marketing/SEO teams rather than data scientists
• Useful competitor benchmarking
• Strong reporting
• Multiple team seats
• Less enterprise-heavy than Profound

Best fit: 2–10 person marketing/SEO team that wants a dashboard they will actually use every week.

🥈 Otterly — best if budget matters

If you're trying to keep this around $30–100/month, I'd look very seriously at Otterly.AI.

It has historically been one of the cheapest credible options, with transparent pricing starting around $29/month. Its core coverage includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with additional engines available as add-ons. baarely.commentionscout.com

The tradeoff: it is more of a monitoring/rank-tracking product than a sophisticated strategic intelligence platform.

I'd pick Otterly if you mainly want:

“For these 50–200 buyer questions, how often are we mentioned, how does that compare with competitors, and where are we losing?”

🥉 Profound — best, but probably too much

Profound is the one I'd investigate if AI visibility is becoming a major corporate marketing KPI.

It has broader engine coverage and substantially deeper analytics/reporting than the lightweight tools. Current comparisons describe it as the enterprise leader, with coverage extending across ChatGPT, Claude, Gemini, Perplexity, Google AI surfaces, Copilot and others depending on plan. baarely.com

But for a small team, there's a real risk of buying an enterprise analytics platform before you have enough prompts, traffic or organizational complexity to justify it.

What I'd actually buy

If you have <5 marketers:
→ Otterly

If you have 5–10 marketers and AI search is becoming strategically important:
→ Peec AI

If you're a larger B2B/e-commerce company and leadership wants detailed AI-search reporting:
→ Profound

If you're already paying for Semrush:
→ Look at its AI Toolkit before buying another platform. Current comparisons put it around $99/month and make it particularly attractive when you want AI visibility integrated with an existing SEO workflow. baarely.commentionscout.com

One important caveat

Don't choose based on number of LLMs supported alone.

For a small team, I'd rather have excellent tracking of 100 high-value customer prompts across 4–6 important engines than 15 engines with noisy or shallow data.

Your tool should let you measure at least:

1. Share of voice — % of relevant answers mentioning you
2. Competitor share of voice
3. Mention rate
4. Position/ranking within answers
5. Citation rate
6. Which domains/content are getting cited instead of you
7. Sentiment / recommendation strength
8. Changes over time
9. Prompt-level results
10. Which actions are likely to improve visibility

That last point is particularly important: most platforms are good at telling you “you're losing”, but considerably less good at telling you “here are the three things your marketing team should do this month.” baarely.comloudmink.ai

My recommendation: start with Peec AI, and benchmark it against Otterly during a 30-day trial. If you tell me your industry, approximate monthly budget, number of prompts you want to track, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can narrow this to the best 2–3 options for your specific team.

For a small marketing team, I’d prioritize tools that do three things well:

1. Track the same buyer prompts across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.)
2. Calculate AI share of voice (your mentions vs. competitors)
3. Turn gaps into actions (what content, PR, or SEO changes could improve visibility)

The market is still evolving, but these are the strongest options to evaluate: www.ai-visibility-software.comslatehq.com

My shortlist for a small marketing team

Best overall starting point:
Peec AI or Otterly.AI

• Lower operational overhead
• Good for building a baseline
• Easier to prove ROI before buying enterprise software

Best if you already use SEO software:
Semrush

• Avoids adding another dashboard
• Lets SEO + AI visibility live together www.semrush.com

Best if AI visibility is becoming a major growth channel:
Profound or AthenaHQ

• Better competitive intelligence
• More useful when executives ask “why are we losing mentions?” www.ai-visibility-software.com

What I’d measure in the first 90 days

Don’t just track a single “AI visibility score.” Build a prompt set around your funnel:

• Category prompts: “best [product category]”
• Comparison prompts: “[your brand] vs [competitor]”
• Problem prompts: “how do I solve [customer problem]”
• Buying prompts: “tools for [use case]”

Track:

• Brand mention rate
• Share of voice vs. competitors
• Position in the answer (first recommendation vs. buried mention)
• Citation sources
• Sentiment/accuracy
• Which pages are being cited

For a small team, I’d avoid paying for a large enterprise platform until you have ~50–200 important prompts you monitor consistently and can tie changes to traffic, leads, or pipeline. www.xseek.io

If you tell me your company type (B2B SaaS, ecommerce, agency, local business, etc.), monthly budget, and whether you care about ChatGPT only vs. all major LLMs, I can narrow this to 2–3 choices.

For a small marketing team trying to monitor AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, etc.), I’d prioritize tools that do three things well:

1. Prompt tracking — “When buyers ask X, does our brand appear?”
2. Competitive SOV measurement — “Are we winning vs. competitors?”
3. Citation/source analysis — “Why is the model recommending them instead of us?”

The best fits today:

slatehq.comblog.hubspot.com

My shortlist for a small marketing team

1. Start with Otterly.AI or Peec AI

• Team size: 1–5 marketers
• Goal: “Do we show up when prospects ask AI for recommendations?”
• Need: weekly/monthly reporting, competitor tracking, prompt libraries

2. Move to Profound when AI visibility becomes a board-level KPI

• You need attribution
• You need executive reporting
• You’re tracking thousands of prompts or many markets

3. Use Semrush/Ahrefs if AI visibility is becoming part of your SEO program

• If your team already owns organic search, these may reduce tool sprawl.

blog.hubspot.comslatehq.com

Features I would require before buying

A good AI SOV platform should let you:

• Track the same prompt set over time (not random queries)
• Compare your brand vs. named competitors
• Separate:
  • mention share (“brand appears”)
  • citation share (“brand sources are used”)
  • recommendation share (“brand is recommended”)
• Track multiple models separately:
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Copilot
• Export reports for leadership
• Show the exact answer/citation that caused the score

www.xseek.io

A practical setup for a small team

I’d avoid tracking thousands of prompts initially. A useful starting system:

• 50–100 buyer-intent prompts
  • “best [category] software”
  • “[competitor] alternatives”
  • “compare [brand] vs [competitor]”
  • “who are the leaders in [category]”
• 5–10 competitors
• Run weekly
• Review:
  • where you disappeared
  • which competitors replaced you
  • which sources/models are driving the difference

For most small marketing teams, I’d start with Otterly.AI or Peec AI, then graduate to Profound only when the reporting requirements justify it. blog.hubspot.comslatehq.com

If you tell me your industry (B2B SaaS, ecommerce, local business, agency, etc.), number of marketers, and whether you already use Semrush/Ahrefs/HubSpot, I can narrow this to a top 2–3.

If you’re a small marketing team and the goal is specifically to measure AI share of voice across multiple LLMs, I’d shortlist Peec AI, Otterly.ai, and Profound—with Peec AI as my default recommendation.

The category is moving quickly, but current comparisons consistently put Peec/Otterly in the SMB–mid-market sweet spot and Profound at the enterprise end. attrifast.comwww.stork.aiomidsaffari.com

\*Pricing changes frequently, so treat these as current-market ballparks rather than quotes. Recent 2026 comparisons put Peec around $95/mo, Otterly at $29/mo, Scrunch at $250/mo, and Profound substantially higher. attrifast.comwww.stork.aiomidsaffari.com

My recommendation: Peec AI

For a small team, Peec is probably the sweet spot.

What I'd want it doing for you:

• Track a defined set of buyer prompts across multiple LLMs.
• Calculate share of voice against named competitors.
• Track brand mentions and citations, not merely whether your domain appears.
• Show which competitors are winning particular categories/questions.
• Identify the sources that LLMs are relying on when they recommend competitors.
• Let several marketers access the same workspace without enterprise-style licensing headaches.
• Give you historical trends so you can tell whether your GEO/AEO work is actually increasing visibility.

Recent comparisons specifically identify Peec as a strong fit for in-house marketing teams and note unlimited users on its plans. attrifast.comwww.stork.aiomidsaffari.com

When I'd choose Otterly instead

Choose Otterly.ai if you're thinking:

"We have a limited budget and mainly need a reliable dashboard telling us whether we're showing up."

Its entry price is dramatically lower, and it's sufficient for establishing a baseline and monitoring a relatively modest prompt set. attrifast.com

The catch is that you'll likely outgrow the inexpensive tier if you want hundreds of strategically segmented prompts.

When Profound is worth it

I'd only move to Profound for a small team if AI visibility is already a major strategic channel and you need unusually deep analysis, reporting, integrations, or broad engine coverage.

It is generally positioned as the enterprise leader, with substantially greater depth and coverage than the cheaper tools. baarely.com

For a 3–8 person marketing team, I'd rather spend the difference on content, digital PR, research, and authority building unless you have a very specific need for Profound's enterprise capabilities.

One important buying criterion

Don't choose based on "number of LLMs supported."

I'd prioritize prompt methodology + share-of-voice methodology.

For example, you want to be able to define something like:

"best CRM for 50-person SaaS companies"

and measure:

Your brand: 22% SOV
Competitor A: 31%
Competitor B: 18%
Competitor C: 11%

…and then drill down into why you're losing the other 78%.

That's much more actionable than a dashboard saying "you were mentioned in ChatGPT 37 times."

The tools in this category generally run recurring customer-style prompts and measure mentions, positioning, citations, and competitor visibility; methodologies differ considerably, so I'd insist on seeing the actual underlying prompts and calculation before buying. www.influencers-time.com

My shortlist

If I were buying for a small marketing team today:

1. 🥇 Peec AI — best balance of cost, multi-engine monitoring, SOV analytics, and team usability.
2. 🥈 Otterly.ai — best if you want to start cheaply and prove the channel.
3. 🥉 Profound — best if AI search is important enough to justify enterprise-grade tooling.
4. Scrunch AI — worth considering if you want monitoring tightly coupled with optimization.
5. AthenaHQ — worth a demo if you want the software to recommend/execute optimization rather than just report visibility.

There are also newer entrants worth watching, so I wouldn't sign a long annual contract without testing the same 20–50 prompts in 2–3 platforms first. Current 2026 comparisons show the market is still fragmented and evolving quickly. getrefine.ai

If you tell me (1) your approximate monthly budget, (2) B2B vs. B2C, (3) number of brands/domains, and (4) roughly how many prompts you want tracked, I can narrow this to the best 2–3 options and compare their current plans/features.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound. The right choice depends mostly on how many prompts you want to track and how much analysis you need.

\*Pricing/features are changing quickly, so treat these as current ballparks rather than quotes. Recent 2026 comparisons put Peec around $85–95/mo, Otterly at $29/mo, Scrunch around $250/mo, and Profound from roughly $99/mo for a limited entry tier. baarely.comomidsaffari.com

🥇 I'd choose Peec AI

For a 2–10 person marketing team, Peec hits the sweet spot. Its emphasis is measurement rather than turning itself into an enormous enterprise platform: track the questions your prospects ask, see share of voice vs. competitors, monitor visibility over time, and identify which prompts/categories you're winning or losing. Recent comparisons specifically call it a strong choice for in-house marketing teams, with unlimited users on its plans. baarely.comomidsaffari.com

That's important because I wouldn't optimize for "number of LLMs supported." I'd optimize for:

1. Prompt-level share of voice — "How often are we mentioned?"
2. Competitive SOV — "Are we gaining/losing against competitors?"
3. Citation/source tracking — "What websites are causing ChatGPT/Gemini/etc. to recommend them?"
4. Sentiment/context — "Are we being recommended positively?"
5. Trend data — "Did our visibility actually improve after our content changes?"
6. Geography/language — especially important if your customers aren't all in one market.

The category itself is still immature, and methodologies differ substantially between vendors, so I'd pay more attention to how a vendor calculates SOV than to a flashy dashboard. www.influencers-time.com

💰 If your budget is <$100/month: Otterly

I'd start with Otterly if you're testing whether AI visibility monitoring is actually useful to your team.

It has a very low entry price and covers several important surfaces out of the box, including ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini and Claude can be added on paid tiers/add-ons. baarely.comomidsaffari.com

The downside is that you'll run into prompt/engine limits sooner, so I'd view it as a starter platform, not necessarily the system you'll use forever.

🏢 When I'd pay for Profound

Go to Profound if your company has enough AI-search traffic/revenue at stake that you need serious analytics.

It has the broadest engine coverage among the major platforms — including ChatGPT, Perplexity, Gemini, Google AI experiences, Copilot, Meta AI, Grok, DeepSeek and Claude on higher tiers — and is aimed much more at enterprise-scale monitoring and reporting. baarely.comomidsaffari.com

For a small team, though, I'd worry about paying for data you don't have the bandwidth to act on.

What I'd actually do

If you're a small marketing team, I'd run a 30-day bake-off:

Peec vs. Otterly, using the exact same ~50–100 commercial prompts:

• 20 "best [category] software" prompts
• 20 problem/use-case prompts
• 10 competitor-comparison prompts
• 10 branded prompts
• 10 high-intent "alternatives to X" prompts

Track:

AI Share of Voice → Position → Sentiment → Citations → Competitor mentions → Change over time

Then ask one crucial question:

Does the tool tell us what to do next, or merely tell us that we're losing?

That distinction matters enormously. Some products are essentially AI rank trackers, while others are increasingly trying to become GEO/AEO optimization platforms. www.elmohq.com

My shortlist:
Peec → best balance for your likely situation
Otterly → best inexpensive starting point
Profound → best if you're already treating AI visibility as a major enterprise channel
Scrunch → consider if you want monitoring + content/site optimization in one system

If you tell me your approximate monthly budget, B2B vs. B2C, number of competitors, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can give you a much tighter 2–3 tool recommendation with exact plan tiers and what I'd buy.

For a small marketing team trying to measure AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, etc.), I’d prioritize tools that are:

• easy to set up without an AI/SEO specialist
• able to track your brand vs. competitors
• transparent about prompt sets
• able to show citations/sources driving AI answers
• affordable enough for ongoing monitoring, not just a one-time audit

Here are the strongest options:

technologyadvice.comwww.semrush.com

My shortlist for a small marketing team

1. Best overall: Peec AI

• Good fit if your main question is: “When prospects ask AI about our category, how often do we appear compared with competitors?”
• Strong for recurring reporting.
• Easier adoption than enterprise platforms. indexly.aitechnologyadvice.com

2. Best value if you already do SEO: Semrush

• Choose this if you already pay for SEO/content intelligence.
• You can connect AI visibility data with existing keyword, content, and competitor workflows. technologyadvice.comwww.semrush.com

3. Best if you need board/client reporting: Profound

• Better when you need rigorous citation tracking and larger-scale governance.
• Probably unnecessary for a 2–5 person marketing team unless AI visibility is a major business KPI. technologyadvice.com

What I would avoid for a small team

• Building your own tracker with APIs unless you have engineering support.
• Tools that only give a single “AI visibility score” without showing:
  • which prompts triggered mentions
  • which competitors appeared instead
  • which sources/citations influenced the answer

A practical setup for a small team

I’d track:

Prompt library

• 50–200 buyer-intent prompts
• category questions (“best X software,” “alternatives to X,” “who offers Y”)
• comparison prompts
• use-case prompts

LLMs

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews
• Copilot

Monthly KPIs

• AI share of voice %
• competitor gap
• citation share (which sites AI trusts)
• sentiment/positioning
• “missing from answer” opportunities

If I were picking for a 3-person marketing team at a B2B SaaS company, I’d start with Peec AI or OtterlyAI, and only move to Profound/Semrush Enterprise once AI visibility becomes a major acquisition channel. indexly.aitechnologyadvice.com

For a small marketing team, I’d avoid jumping straight to the enterprise-heavy tools. You want something that answers four questions reliably:

1. What % of relevant AI answers mention us?
2. How does that compare with competitors?
3. Which prompts are we winning/losing?
4. What sources are causing the difference?

My shortlist

🥇 My pick: Ahrefs Brand Radar

If your team is already using Ahrefs, this is the one I'd test first.

Brand Radar now measures AI Share of Voice, mentions, citations and impressions, and lets you benchmark against competitors. It covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode and Grok, with custom prompts available for the questions you specifically care about. help.ahrefs.com

The particularly useful part for a marketing team is that it connects AI visibility → the sources feeding that visibility. You can see which pages/domains are being cited and compare that with traditional search, Reddit, YouTube, etc. ahrefs.comotterly.ai

Current pricing makes it more interesting for a small team: Brand Radar starts around $199/month for a single AI platform, while the all-platform option is listed at $699/month, including 2,500 custom-prompt checks/month. help.ahrefs.com

🥈 Best value: OtterlyAI

If you don't already have Ahrefs and mainly want an AI-monitoring dashboard, I'd trial Otterly first.

It specifically tracks AI visibility/SOV against competitors, shows which queries you're winning/losing, and monitors multiple AI engines. Its positioning is much more oriented toward marketers who want to set this up quickly rather than build an enterprise AI-search measurement program. otterly.ai

Third-party comparisons currently put its entry pricing around $29/month, versus roughly $95+/month for Peec and considerably more for Profound. Treat those figures as indicative rather than contractual pricing. www.stork.ai

🥉 Peec AI

I'd put Peec between Otterly and Profound.

It's attractive if you have a serious SEO/content team and want more sophisticated segmentation and analysis than a lightweight tracker provides. Current comparisons describe it as a mid-market product, with plans around the ~$95–$495/month range depending on usage/features. www.stork.ai

I wouldn't start with Profound

Profound is probably the benchmark if you were a large enterprise with a dedicated AEO/GEO team. It has substantially deeper data and broader model coverage, but that's precisely why I'd hesitate for a small marketing team: you're paying for a level of measurement infrastructure you may not actually use.

Recent comparisons put enterprise Profound deployments into five-figure annual territory, although actual pricing is quote-dependent. www.stork.ai

What I'd actually do

For a 3–10 person marketing team, I'd run a 2-week bakeoff between Otterly, Peec and Ahrefs Brand Radar using exactly the same:

• 30–50 high-intent customer questions
• 5–10 competitors
• 5–7 AI platforms
• 3–5 geographic markets, if relevant
• weekly measurements
• the same prompt categories: category discovery → comparison → alternatives → buying intent

Then score each platform on:

SOV accuracy > prompt-level insights > competitor intelligence > citation/source analysis > ease of use > price.

One important caveat: don't get hypnotized by an extremely precise-looking SOV number. AI answers are probabilistic and can change between runs; recent research has found meaningful response variation even when the same prompts are repeated. arxiv.org Your trend over a consistent prompt set is generally more useful than saying "we have 17.43% SOV."

My ranking for your use case

If you already use Ahrefs:
→ Ahrefs Brand Radar

If you don't use Ahrefs and want cheap/simple:
→ OtterlyAI

If AI search is becoming a major strategic channel:
→ Peec AI

If you're a large enterprise with a dedicated AI-search function:
→ Profound

If you tell me roughly team size + monthly budget ($50 / $100 / $250 / $500+) + B2B vs B2C, I can narrow this to the 2 tools I'd actually buy and compare their current plans/features side-by-side.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound—with Peec AI as my default pick if your main goal is tracking AI share of voice across multiple LLMs without buying an enterprise platform.

My shortlist

\*Pricing changes frequently, so I'd verify the current plan before buying. Recent comparisons put Otterly around $29/mo, Peec around $95/mo, and Profound around $400–500/mo+. www.aeolabs.ai

1. 🥇 Peec AI — my pick

Why: It seems to hit the sweet spot between "cheap monitoring dashboard" and "enterprise intelligence platform."

I'd choose it if you want to answer questions like:

• What % of relevant AI answers mention us?
• What's our share of voice vs. competitors?
• How does visibility differ across ChatGPT, Gemini, Perplexity, etc.?
• Which prompts are we winning/losing?
• Which competitors are appearing where we're absent?
• Which sources are LLMs citing?

Recent comparisons specifically characterize Peec as a strong mid-market/multi-engine option, with pricing around $95/mo and up. www.aeolabs.aiwww.trylyra.ai

Best fit: 2–10 person marketing teams that actually intend to use the data to change content/SEO strategy.

2. 🥈 Otterly — best budget choice

If you're thinking, "I mainly need to know whether we're showing up in AI answers and how we're doing against competitors," I'd start here.

It is considerably cheaper and is positioned specifically as a lightweight AI visibility tracker. Recent comparisons put entry pricing around $29/month. www.aeolabs.aiwww.trylyra.ai

The tradeoff is less analytical depth. Think monitoring/alerting first, rather than a comprehensive AI-search intelligence system.

Best fit: Small team, limited budget, relatively few brands/products to monitor.

3. Profound — best data, probably wrong size

Profound is the one I'd look at if AI search becomes a major channel and you need sophisticated reporting, enterprise analytics, and deeper citation/visibility analysis.

But for a small marketing team, I'd be reluctant to pay enterprise pricing just to get a prettier/deeper version of data that Peec or Otterly can provide.

Independent 2026 comparisons consistently put Profound at the enterprise end of the market. www.aeolabs.aiwww.trylyra.ai

One important caveat about "AI share of voice"

I wouldn't make a purchasing decision based on who gives you the most impressive SOV number.

LLM responses are nondeterministic, and the exact prompt set and sampling methodology can substantially affect the result. Community discussions also highlight that sudden changes in SOV can sometimes reflect model/output variation rather than an actual change in brand authority. www.reddit.com

The valuable workflow is:

Prompt → AI answer → competitor mentioned → sources cited → why competitor won → content/action → visibility change

That's much more useful than simply saying "our AI visibility is 18%."

What I'd buy

If I were running your team:

Peec AI first.

Run a 30-day test with perhaps 50–100 commercially important prompts, divided into:

• Brand/category queries
• "Best X" queries
• Competitor comparison queries
• Problem/solution queries
• High-intent buying queries

Track your brand + 5–10 competitors across the major LLM/search experiences.

Then judge the software on whether it helps you identify specific opportunities, not whether its aggregate SOV graph looks good.

If budget is tight, Otterly is the sensible $29-ish starting point; if you eventually need enterprise-grade intelligence, move up to Profound. www.aeolabs.aiwww.trylyra.ai

One other interesting option: HubSpot's AEO functionality is becoming more relevant if you're already deeply invested in HubSpot; a recent hands-on comparison favored its integration/workflow advantages, although dedicated tools still offer deeper multi-engine monitoring. www.techradar.com

If you tell me your approximate monthly budget, B2B vs. B2C, and which LLMs matter most (ChatGPT/Gemini/Claude/Perplexity/etc.), I can narrow this to a 2–3 tool shortlist with the exact plans I'd evaluate.

For a small marketing team, I’d prioritize tools that do three things well:

1. Track your brand across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, AI Overviews, etc.)
2. Measure AI share of voice vs. competitors
3. Turn findings into actions (content gaps, citations, PR opportunities)

The market is still young, but these are the strongest options to evaluate. www.ai-visibility-software.com

www.get-ryze.ai

My shortlist for a small marketing team

Best overall starting point: Peec AI

• Good if you have 1–5 marketers
• Need weekly/monthly reporting
• Want competitor benchmarking without buying a giant SEO suite

Best if you already pay for SEO software: Semrush

• Makes sense if your team already uses keyword research, content, and competitive intelligence tools
• AI share of voice becomes another layer in your existing workflow www.semrush.com

Best for proving value to leadership: Profound

• Stronger when you need executive reporting around brand visibility in AI answers
• More appropriate when AI visibility becomes a strategic channel rather than an experiment www.ft.com

What I’d track (regardless of tool)

Set up a fixed prompt set:

• Category prompts
  • “Best [category] software”
  • “Alternatives to [competitor]”
  • “Top providers for [use case]”

• Buyer-intent prompts
  • “Is [your company] good for…”
  • “Compare [you] vs [competitor]”

Then monitor:

• % of prompts where you appear
• Position/order in answers
• Competitor mentions
• Citations/sources used
• Sentiment/context (recommended, neutral, negative)
• Changes over time

AI answers are volatile, so a repeatable prompt set matters more than one-off checks. www.cognizo.ai

If I were choosing for a small team today:

1. Peec AI → best balance of cost + usability
2. Semrush AI Visibility → best if you already have SEO workflows
3. Profound → best if budget is less constrained
4. Otterly.AI / AISoV → good lightweight experiments

A useful question before buying: Are you trying to monitor your own brand, report to clients/executives, or actively improve your AI rankings? The best tool changes quite a bit depending on that.

For a small marketing team, I’d narrow the field to Otterly AI, Peec AI, and Profound. The big question is whether you want a lightweight monitoring tool or enterprise-grade intelligence.

My pick: Otterly AI

Otterly AI

For a small team, Otterly is probably the best starting point. It explicitly tracks Share of AI Voice, competitor visibility, mentions and citations across AI search platforms, including ChatGPT, Perplexity and Google AI results. otterly.ai

The advantage is that you can get to a useful answer quickly:

“For the 100–200 prompts that matter to our business, how often does our brand appear, which competitors beat us, and what sources are the LLMs citing?”

That's much more actionable than simply monitoring brand mentions.

If you want more sophisticated analysis: Peec AI

Peec AI

I'd choose Peec if your marketing team is going to make AI visibility a serious part of its SEO/content strategy. It is positioned more toward structured prompt research, competitive analysis and understanding why competitors are winning. Current comparisons put it in the mid-market rather than enterprise tier. www.datadab.com

If budget isn't a concern: Profound

Profound

Profound is the one I'd look at if you have a large prompt universe, multiple markets/products, or need very deep reporting. Current 2026 comparisons consistently characterize it as the enterprise/data-depth leader, but that also makes it harder to justify for a small marketing team. www.datadab.com

What I would actually do

For a 2–10 person marketing team, I'd run a two-week trial of Otterly and Peec using the exact same prompts. Don't evaluate them based on dashboard prettiness. Evaluate:

1. Prompt coverage — can you track the questions real prospects ask?
2. LLM coverage — ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, etc.
3. Competitive SOV — brand vs. your 5–10 actual competitors.
4. Citation intelligence — which websites are getting cited instead of you?
5. Prompt-level diagnosis — can you go from “we lost SOV” to “these 17 prompts and these 8 sources explain why”?
6. Historical consistency — can you see meaningful trends rather than noisy individual responses?

That last point matters: LLM responses vary from run to run, so trend-level SOV is considerably more useful than treating a single response as a precise ranking measurement. www.reddit.com

Bottom line:

• 💰 Best small-team choice: Otterly
• 📊 Best for a sophisticated marketing/GEO team: Peec
• 🏢 Best if you're effectively enterprise already: Profound
• 🔎 Best if AI visibility needs to connect to broader competitive/traffic intelligence: Similarweb

If you tell me your company type (B2B SaaS, ecommerce, agency, local, etc.) and approximate monthly budget, I can narrow this to the best 2–3 and compare their current pricing, LLM coverage, prompt limits, and SOV reporting.

If you’re a small marketing team trying to measure AI share of voice across ChatGPT, Gemini, Claude, Perplexity, etc., I’d shortlist these:

🥇 My pick: Peec AI

For your specific use case, Peec looks like the best balance of capability and simplicity.

It explicitly measures visibility, position, sentiment, and share of voice, lets you compare competitors, and lets you build a prompt library around the searches that matter to your business. peec.ai

It also breaks performance down by AI model, which is important because your brand can perform very differently in ChatGPT versus Gemini or Perplexity. peec.aipeec.ai

A particularly useful feature for a small team is its source/citation intelligence: rather than merely saying "you're losing," it can show which third-party sources are influencing the AI responses. peec.aipeec.ai

🏢 When I'd choose Profound instead

Profound is the stronger choice if you have a large brand, lots of markets/products, or need enterprise-grade reporting. It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, Claude, Grok and others, and says it captures responses from the consumer browsing experience rather than simply relying on model APIs. www.tryprofound.com

For a 2–10 person marketing team, though, I'd want to make sure you're actually going to use its deeper capabilities before paying for that level of platform.

One important caveat

Don't judge these products by a single "AI visibility score." LLM responses are non-deterministic: the same prompt can produce different answers at different times, and research has found substantial variability in citation/visibility measurements. arxiv.org

I'd therefore prioritize a platform that lets you:

1. Track 50–200+ important prompts
2. Run them repeatedly over time
3. Compare your brand vs. named competitors
4. Break SOV down by LLM
5. Track mention position, not just mentions
6. See which URLs/domains are being cited
7. Track sentiment/brand attributes
8. Export data for monthly reporting

That makes the metric much more actionable than "ChatGPT mentions us 37% of the time."

Bottom line: Start with Peec. Put Profound on the shortlist if you're an enterprise/agency or need much broader AI-search coverage. If you tell me your industry, team size, number of brands/products, and rough monthly budget, I can narrow this to the best 2–3 options and compare their pricing/features.

If by AI share of voice you mean “how often are we mentioned/cited/recommended versus competitors across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.,” there are a few strong options. For a small marketing team, I’d narrow it to OtterlyAI and Peec AI, with Profound as the “maybe later” enterprise option.

My shortlist

\*Pricing changes, so treat these as current indicative prices rather than a long-term quote.

🥇 My pick: Peec AI

For a marketing team that actually wants to make decisions from the data, I'd lean toward Peec.

It tracks metrics such as visibility, position, sentiment, competitor performance and citations, rather than simply telling you whether your brand appeared. Its current plans include 50, 150, or 350 prompts, with three models selectable on the standard plans. peec.ai

That's particularly useful for questions like:

“We're losing to Competitor X on 38% of our important buying prompts. What sources are causing them to win?”

That's much more actionable than simply seeing “AI visibility: 24%.”

urlSee Peec's current pricingturn1search2

🥈 Best budget choice: OtterlyAI

If you're a 2–5 person marketing team and primarily want a reliable dashboard without spending hundreds per month, Otterly is probably the better starting point.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. It tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Gemini, Google AI Mode and Claude are available as add-ons. otterly.ai

It also explicitly reports Share of AI Voice, competitor comparisons, citations and visibility trends. otterly.ai

urlSee Otterly's current plansturn1search0

When I'd choose Profound

Profound makes more sense if you're a larger company with a dedicated SEO/GEO function and need deeper analysis, reporting and larger-scale monitoring. Current comparisons consistently position it toward enterprise buyers rather than small teams. www.trylyra.ai

I wouldn't pay for it initially if your team is small and you're still figuring out whether AI visibility is materially affecting pipeline.

What I'd actually do

For a small team, I'd trial Peec and Otterly side-by-side for 2–4 weeks using exactly the same ~30–50 prompts.

Don't judge them primarily by the headline “AI visibility” number. Compare:

1. Prompt-level results — can you see exactly where you win/lose?
2. Competitor SOV — does it show why competitors are winning?
3. Citation/source data — which websites are influencing the models?
4. Model coverage — ChatGPT, Gemini, Claude, Perplexity, AI Overviews, etc.
5. Historical consistency — can you see meaningful trends rather than noisy one-off results?
6. Actionability — can your marketer turn the report into a content/PR/SEO task?

That last point is important: LLM outputs vary from run to run, so trend-level measurement across a consistent prompt set is more useful than obsessing over a single SOV percentage. Community testing also points to prompt-level competitor/citation data as one of the most valuable differentiators between these products. www.reddit.com

Bottom line:

• <$50/mo: Otterly
• $100–300/mo and serious about GEO: Peec
• Enterprise / lots of brands and prompts: Profound
• If you already have a substantial SEO stack: also worth checking whether your existing SEO platform now includes AI visibility tracking.

If you tell me your rough monthly budget, B2B/B2C, number of competitors, and which LLMs matter most, I can narrow this to the best 1–2 options and give you a concrete evaluation scorecard.

If you're a small marketing team trying to measure AI share of voice (SOV) across multiple large language models (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.), I'd prioritize tools that automatically test prompts, track brand mentions, compare competitors, and monitor changes over time.

Here's how the current landscape breaks down:

My top recommendations

1. Otterly.AI ⭐ Best overall for small teams

Ideal if you want something similar to traditional SEO rank tracking, but for AI.

Pros:

• Tracks prompts across multiple AI platforms
• Monitors brand visibility
• Competitor comparisons
• Historical trend reporting
• Relatively affordable
• Easy setup

Best if:

• 2–10 person marketing team
• Already familiar with SEO reporting
• Need recurring reports rather than custom research

2. Peec AI ⭐ Best analytics experience

Peec focuses heavily on measuring:

• Share of voice
• Citation frequency
• Competitor benchmarking
• Prompt monitoring
• AI visibility dashboards

Strengths:

• Very polished UI
• Built specifically for AI search optimization (AISO/GEO)
• Good executive reporting

3. Goodie AI ⭐ Best balance of features and price

Good for companies that want:

• AI monitoring
• Content recommendations
• Prompt tracking
• Visibility improvements

Less enterprise-heavy than Profound.

4. Profound ⭐ Best enterprise platform

Probably the market leader today.

Features include:

• Thousands of prompt variations
• Automated prompt generation
• AI citation tracking
• Share of voice
• Conversation intelligence
• Geographic segmentation
• Executive dashboards

Downside:

• Pricing generally targets larger marketing organizations.

If you already use SEO software

Some established SEO platforms are beginning to add AI visibility features:

• Semrush – expanding AI search visibility capabilities.
• Ahrefs – increasingly focused on AI search and brand visibility.
• Similarweb – offers AI referral and traffic insights, though it's not a dedicated LLM SOV platform.

These can complement, but generally don't replace, dedicated AI visibility tools.

Features that matter most

When evaluating vendors, I'd look for:

• ✅ Coverage of ChatGPT, Claude, Gemini, Perplexity, and Copilot
• ✅ Prompt monitoring across hundreds of prompts
• ✅ Competitor share of voice
• ✅ Citation/source tracking
• ✅ Brand sentiment
• ✅ Historical trends
• ✅ Alerting when visibility changes
• ✅ API or CSV export
• ✅ Team collaboration
• ✅ Weekly automated reports

Typical pricing (2026)

• Small business: $50–300/month
• Growing marketing teams: $300–1,000/month
• Enterprise: $2,000+/month

Best picks by budget

• Under $100/month: Otterly.AI
• $100–500/month: Peec AI or Goodie AI
• $500–2,000/month: AthenaHQ
• Enterprise: Profound or Scrunch AI

For a typical 3–10 person B2B marketing team, I'd start by trialing Otterly.AI and Peec AI side by side. They tend to offer the best balance of multi-LLM coverage, competitive tracking, and affordability without the complexity and cost of enterprise-focused platforms.

For a small marketing team (2–10 people), I'd prioritize tools that automate prompt testing across multiple LLMs, compare you against competitors, and provide actionable recommendations rather than just dashboards.

Here's how I'd rank the current options:

1. Profound — Best overall (if budget isn't a concern)

Pros:

• Excellent competitive benchmarking
• Tracks AI share of voice over time
• Citation analysis
• Shows which sources influence AI responses
• Strong reporting for executives

Cons:

• Enterprise pricing
• Probably overkill for a small team

Best for:

• Series B+ SaaS
• National brands
• Agencies managing large accounts

builtin.comwww.semrush.com

2. Peec AI — Best value

This is one of the most commonly recommended options for smaller marketing teams.

Features include:

• Brand mention tracking
• Competitor comparisons
• Prompt monitoring
• AI citation tracking
• Historical trends

It focuses specifically on AI visibility instead of trying to be another SEO suite.

builtin.com

3. Otterly.AI — Easiest to adopt

Good if you want:

• weekly reports
• simple dashboards
• no complicated setup

Tracks:

• visibility
• citations
• prompts
• competitors

Less enterprise-oriented than Profound.

builtin.com

4. AthenaHQ

More of an optimization platform than a reporting platform.

Useful if your team wants to answer:

• Why aren't we showing up?
• Which pages should we improve?
• What topics should we publish next?

Instead of only measuring share of voice.

builtin.com

5. AISoV

A newer, lightweight product focused almost entirely on AI share of voice.

It:

• runs the same prompts across ChatGPT, Claude, and Gemini
• compares competitors
• reviews citations
• exports reports

Very appealing for small teams that don't need a large enterprise platform.

sov.braign.io

If you're already using Semrush

Semrush's Enterprise AI offering combines:

• traditional SEO
• AI visibility
• citation tracking
• competitor monitoring

It's strongest when AI search is part of a broader SEO program rather than a standalone initiative.

builtin.comwww.semrush.com

What I would buy for different budgets

Under $100/month

• AISoV
• Otterly.AI

$100–300/month

• Peec AI (my top recommendation for most SMB marketing teams)

$500+/month

• Profound

Already paying for enterprise SEO

• Semrush Enterprise AIO

Features that matter most

Don't focus only on "share of voice." The strongest tools also measure:

• AI mention rate (% of prompts where your brand appears)
• Share of voice versus competitors
• Ranking or position within AI answers
• Sentiment and framing
• Citation sources (which websites the AI relied on)
• Changes over time
• Coverage across multiple models (ChatGPT, Gemini, Claude, Perplexity, Google AI)

These metrics give a much clearer picture than raw mention counts because AI responses vary between runs and across models. www.shadow.inc

For a small B2B marketing team, my shortlist would be:

1. Peec AI — best balance of features and cost.
2. AISoV — if your primary goal is affordable cross-LLM share-of-voice tracking.
3. Otterly.AI — if ease of use and quick reporting are your priorities.

For a small marketing team (2–10 people), I'd prioritize tools that balance multi-LLM coverage, ease of use, and actionable insights over enterprise-scale analytics.

Here's how I'd rank the current options:

1. Profound — Best overall

If budget allows, this is probably the strongest dedicated platform today.

Pros:

• Tracks AI share of voice across multiple LLMs
• Competitor benchmarking
• Prompt tracking
• Citation/source analysis
• Trend monitoring over time
• Strong executive dashboards

Cons:

• Premium pricing
• More features than many small teams need

Well suited if AI visibility is becoming a strategic KPI. www.ft.com

2. Peec AI — Best value

Peec has become popular because it focuses on the questions marketers actually ask:

• Which prompts mention my brand?
• Which competitors appear instead?
• Which content should we create?

It's simpler than enterprise platforms while still covering major AI assistants. Community feedback consistently highlights its usability for SEO and content teams. www.reddit.com

3. Semrush AI Visibility

If you're already paying for Semrush, this is often the easiest choice.

Advantages:

• AI Share of Voice
• Traditional SEO in one place
• AI Overview tracking
• Competitive benchmarking
• Connects AI visibility with existing keyword research

Great if you don't want another standalone platform. www.semrush.com

4. AISoV (Braign)

One of the better lightweight tools.

It focuses almost entirely on:

• ChatGPT
• Claude
• Gemini

with:

• prompt testing
• share-of-voice reports
• competitor mentions
• citation review

It lacks some workflow features but is attractive for smaller budgets. sov.braign.io

Features I'd insist on

Whichever tool you choose, make sure it includes:

• Monitoring across ChatGPT, Gemini, Claude, Perplexity, and ideally Google AI Overviews
• Custom prompt sets based on your buyers' questions
• Competitor comparison
• Share of voice trends over time
• Citation/source tracking
• Exportable reports for stakeholders
• Geographic and language support if you market internationally

These capabilities matter because AI responses vary significantly by model and even by repeated runs of the same prompt. arxiv.org

What I'd recommend by budget

• Under $150/month: AISoV (Braign)
• $150–400/month: Peec AI
• Already using Semrush: Add Semrush AI Visibility
• $500+/month: Profound

My pick for most small B2B marketing teams

If you're a 3–10 person team managing content, SEO, and AI visibility, I'd recommend:

1. Peec AI — best balance of usability, reporting, and price.
2. Semrush AI Visibility — if your team already relies on Semrush.
3. Profound — if AI-generated recommendations have become a major acquisition channel and you need enterprise-grade reporting.

These three offer the strongest combination of multi-model monitoring, competitive benchmarking, and actionable recommendations without requiring a dedicated analyst.

For a small marketing team (2–10 people), I'd prioritize tools that are easy to set up, monitor multiple AI models, and produce reports you can actually act on—not enterprise platforms built for Fortune 500 budgets.

Here's how I'd break down the market:

1. AISoV — Best pure AI Share of Voice tool for small teams

AISoV

If your primary KPI is:

• "How often does ChatGPT recommend us?"
• "How do we compare to competitors?"
• "Which sources are the models citing?"

AISoV is one of the most focused products.

Pros:

• Runs identical prompts across ChatGPT, Claude, and Gemini
• Tracks competitor mentions
• Reviews citations
• Easy reports to share with executives
• Doesn't try to be a full SEO suite sov.braign.io

2. Otterly.AI — Best value if you also care about AI search

Otterly.AI

Good for teams that want:

• AI Overview monitoring
• ChatGPT visibility
• Perplexity tracking
• Google AI monitoring

It's less "enterprise dashboard" and more "marketing team workflow."

3. Peec AI — Best for SEO teams

Peec AI

Strengths:

• AI visibility
• competitor tracking
• prompt monitoring
• SEO integration

Especially useful if someone already owns SEO inside your team.

4. Semrush AI Toolkit

Semrush

If you're already paying for Semrush, its AI visibility capabilities may be enough without buying another platform.

Pros:

• combines SEO
• keyword tracking
• AI visibility
• competitive research

Less specialized than dedicated AI visibility tools but convenient.

5. Profound — Best enterprise platform

Profound

Probably the market leader for enterprise AI visibility.

Excellent for:

• global brands
• thousands of prompts
• executive dashboards
• detailed citation intelligence

Downside:

• expensive
• more complexity than most small teams need builtin.com

What I'd recommend by budget

Under $100/month

• AISoV
• Otterly.AI

$100–300/month

• Peec AI
• Semrush (if already subscribed)

$500+/month

• Profound
• Meltwater GenAI Lens

Features that matter most

Whichever tool you choose, make sure it can:

• Monitor multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, and ideally Google AI features)
• Track share of voice against named competitors
• Record which prompts triggered mentions
• Show citations/sources behind AI answers
• Track changes over time rather than relying on one-off snapshots
• Export reports for stakeholders www.shadow.inc

My overall recommendation for a small marketing team

• Best overall: AISoV
• Best all-around marketing workflow: Otterly.AI
• Best if SEO is your primary channel: Peec AI
• Best enterprise option: Profound

If your team is B2B SaaS, e-commerce, or a marketing agency, I can narrow this list further because the strongest tools differ quite a bit by use case.

For a small marketing team, the best AI share of voice (SOV) platforms are the ones that:

• Track mentions across multiple LLMs (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.)
• Show which brands get cited and in what context
• Monitor changes over time
• Help identify the content that influences AI answers
• Don't require an enterprise budget

Here's how I'd rank the current market.

Best overall for a small team

1. Otterly.AI ⭐ Best value

Pros:

• Built specifically for AI visibility
• Tracks prompts over time
• Monitors competitors
• Measures AI Share of Voice
• Easy dashboards
• Agency-friendly pricing

Good if you have:

• 2–10 marketers
• content marketing
• SEO
• demand generation

Downside:

• Less enterprise analytics than Profound.

2. Goodie AI ⭐ Best balance

This has become popular because it focuses on actionable marketing insights rather than overwhelming analytics.

Features include:

• AI citation tracking
• Prompt monitoring
• Competitor comparisons
• Brand visibility trends
• Content recommendations

Very approachable for smaller marketing teams.

3. Peec AI

Strong if your organization already thinks in terms of SEO.

It answers questions like:

• Which prompts mention us?
• Which competitors appear instead?
• Which pages influence AI?
• How is our visibility changing weekly?

Very clean interface.

4. Profound

Probably the market leader.

Excellent for:

• Fortune 500
• large agencies
• global brands

It tracks:

• AI citations
• prompt categories
• share of voice
• sources influencing LLMs
• sentiment
• geographic differences

It's powerful, but often more than a small team needs.

If your budget is under $200/month

I'd look at:

1. Otterly.AI
2. Peec AI
3. Knowatoa

These typically provide the strongest value before moving into enterprise pricing.

If you're an agency

Look for:

• Multiple client workspaces
• White-label reporting
• Scheduled reports
• API access
• Unlimited prompt tracking

Otterly and Goodie AI tend to fit agencies well, while Profound is more common among enterprise clients.

What matters most in 2026

Not every vendor measures "AI Share of Voice" the same way. Before choosing one, make sure it can:

• Track answers across multiple LLMs, not just ChatGPT.
• Monitor custom prompts that reflect your buyers' real questions.
• Compare your brand with competitors over time.
• Identify which websites or pages are being cited as sources.
• Alert you when visibility changes significantly.
• Export reports for stakeholders or clients.

Recommendation

For most small (3–15 person) marketing teams, I'd narrow it to:

• 🥇 Otterly.AI — best overall combination of features, ease of use, and price.
• 🥈 Goodie AI — excellent if you want more strategic insights with a simple workflow.
• 🥉 Peec AI — ideal if your primary goal is improving AI-driven SEO and discoverability.

If you can share your team size, monthly budget (e.g. <$100, $100–500, or $500+), and whether you're B2B SaaS, ecommerce, or an agency, I can recommend the platform that's the best fit for your specific workflow.