ChatGPT answers, unedited

For a small marketing team looking to monitor AI share of voice (SOV) across multiple LLMs (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.), I’d prioritize tools that do three things well:

1. Track a fixed prompt set over time (not just one-off checks)
2. Compare your brand vs. competitors
3. Show citations/sources so your team knows what to improve

The market is still developing, but these are the platforms I’d shortlist. AI Visibility Software TechnologyAdvice

My shortlist by team size

1–5 person marketing team

I’d start with:

• Peec AI — if you mainly need “Are we showing up vs. competitors?”
• Otterly.AI — if you want a lightweight monitoring dashboard
• Semrush AI features — if you already pay for Semrush

Content-led SaaS / B2B marketing team

Consider:

• Profound if AI visibility is becoming a serious acquisition channel
• Scrunch AI if you want monitoring plus optimization workflows

Agency managing multiple brands

Look at:

• Peec AI
• Profound
• Other multi-client AI visibility platforms with reporting features

Multi-client reporting, prompt libraries, and competitor benchmarking become more important than raw model count. AI Visibility Software

The metrics I’d insist on tracking

A good dashboard should show:

• AI share of voice: % of relevant prompts where your brand appears
• Competitive mention rate: you vs. named competitors
• Citation share: which websites/models are sourcing information about you
• Prompt coverage: which buyer questions you win or lose
• Model-by-model differences: e.g., ChatGPT vs. Gemini vs. Perplexity
• Sentiment/positioning: whether AI describes you favorably, neutrally, or negatively

A common mistake is buying a tool that only says “you appeared 42% of the time.” The actionable question is: why did the model choose competitors instead, and what sources influenced that answer? Toolsolved

My practical recommendation for a small team

I’d avoid starting with the most expensive enterprise platform. Run a 60–90 day test:

1. Pick 50–100 buyer prompts.
2. Track your company + 3–5 competitors.
3. Measure weekly:

• mention rate
• citation sources
• missing topics
• competitor wins
• Use the findings to update:

• comparison pages
• FAQs
• product pages
• third-party reviews/listings

For most small marketing teams, Peec AI or Otterly.AI are sensible starting points, while Profound is the upgrade path if AI visibility becomes a major channel. AI Visibility Software AI Visibility Software

If you tell me your company type (B2B SaaS, ecommerce, agency, local business, etc.) and monthly budget, I can narrow this to 2–3 options.

For a small marketing team, I’d shortlist:

• Otterly.AI — easiest low-cost starting point; multi-LLM monitoring and share-of-voice tracking, with plans reported from ~$29/month. Toolsolved Geohats
• Peec AI — better if you need richer competitor benchmarking, multilingual tracking, and more marketing-oriented analytics; reported starting around €85–95/month. Geohats The Best Marketing Tool
• Profound — substantially more enterprise-oriented; deeper analytics and broader coverage, but likely overkill for a small team. Geohats

My starting point: Otterly.AI if your primary goal is simply “What percentage of relevant AI answers mention us vs. competitors?” Peec AI if competitive analysis is equally important.

For a small marketing team, I’d narrow the field to Peec AI, Otterly.AI, and Profound. The category is moving quickly, but current comparisons consistently put those three at the center of AI visibility/share-of-voice monitoring. Marqeable Conbersa

My ranking

Pricing and included engines change frequently, so I'd treat those as directional rather than procurement quotes. Marqeable AISEOShift

🥇 I'd pick Peec AI

For your description—"monitoring AI share of voice across multiple LLMs for a small marketing team"—Peec is probably the sweet spot.

What I'd want it to handle:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews / AI Mode
• Competitor comparisons
• Brand mention/share-of-voice trends
• Citation/source tracking
• Prompt-level results
• Scheduled reporting that you can actually send to a marketing team

Peec is repeatedly positioned as the mid-market/team-oriented option rather than an enterprise platform, while still providing multi-engine analytics. Baarely Arbling

Why I prefer it for a small team: you don't really need an enormous enterprise-grade data platform. You need a reliable answer to:

"When our prospects ask AI about our category, how often do we appear, who beats us, and what sources are causing that?"

That's the useful version of "AI share of voice."

🥈 Otterly if you want to spend as little as possible

otterly.ai is the one I'd trial first if budget is tight.

Its major advantage is that you can get meaningful AI visibility monitoring without committing to an enterprise contract. Current pricing comparisons put the entry plan around $29/month, with higher tiers adding substantially more prompt volume and engine coverage. Marqeable AISEOShift

I'd choose Otterly if:

• You have ~10–100 important prompts.
• You mainly need monitoring rather than elaborate analytics.
• You're comfortable doing the optimization work yourself.
• You want to prove that AI visibility is worth tracking before spending $1k+/month.

🥉 Profound if AI visibility is becoming a major channel

tryprofound.com is the one I'd consider if you're building a serious GEO/AEO program rather than simply monitoring mentions.

It goes considerably deeper on analytics, prompt coverage, citations and enterprise reporting. Current comparisons describe it as the enterprise leader, with broader engine coverage and significantly more sophisticated workflows at higher tiers. Baarely DataDab

For a 3–8 person marketing team, though, I'd ask whether you're actually going to use that depth before paying for it.

What I'd actually do

I'd run a 30-day bake-off between Peec and Otterly.

Give both exactly the same:

• 30–50 high-intent buyer questions
• 10–15 competitor names
• Your brand/product names
• 5–10 category questions
• A few "best X for Y" prompts
• A few comparison prompts
• The same geographic/language markets

Then score them on:

1. Engine coverage — especially ChatGPT, Gemini, Claude, Perplexity and Google's AI surfaces.
2. Share-of-voice methodology — does "visibility" actually mean something consistent?
3. Competitor tracking — can you see why competitors are winning?
4. Citation tracking — which websites/content are getting AI engines to mention competitors?
5. Trend reliability — can you distinguish a real change from LLM response randomness?
6. Actionability — does the report tell your team what to change?
7. Reporting — can one marketer turn it into a monthly executive report in 15 minutes?

That last point is important: don't choose based on the prettiest AI visibility dashboard. The underlying AI responses are inherently variable, so you're looking for a useful trend and competitive signal, not an exact equivalent of Google Search Console rankings. Marqeable

My decision rule

<$100/month: Otterly
$100–500/month: Peec AI
>$500/month / sophisticated GEO program: Profound

If you tell me your approximate monthly budget, number of brands/products, and whether you're B2B or B2C, I can narrow this to the 2–3 tools I'd actually demo, including which LLMs each monitors and what I'd expect you to pay.

If your goal is specifically AI share of voice across multiple LLMs, rather than general SEO, I’d shortlist these:

*Current advertised pricing; annual/monthly billing can differ.

My recommendation

I'd start with Profound if you can justify ~$400/month. Its Growth plan tracks 100 prompts across three answer engines and analyzes brand/competitor presence, citations, sentiment and rankings. Its Enterprise offering expands to nine answer engines. Profound Profound

For a small marketing team with a tighter budget, I'd choose OtterlyAI. Its Standard plan is $189/month for 100 prompts with daily tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot. Claude, Gemini and Google AI Mode can be added separately. Otterly Otterly

Peec is particularly interesting if your definition of "multiple LLMs" is broad: its standard coverage includes ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini, with additional models available as add-ons. Peec AI

Scrunch is compelling at $250/month if you want 125 prompts, competitor tracking, citations, sentiment and site audits. The catch is that the Core plan only covers four engines; the broader nine-engine coverage is Enterprise. Scrunch Scrunch

What I'd actually measure

Don't choose based simply on "number of LLMs." For AI share of voice, I'd make sure the product can report:

• Brand mention rate — % of relevant prompts where you're mentioned
• Share of voice — your presence relative to competitors
• Position/ranking — where you're recommended when multiple brands appear
• Citation share — which sites/content are causing the models to mention you
• Sentiment/recommendation strength
• Prompt-level results — so you can see why SOV changed
• Model-by-model SOV — e.g. ChatGPT vs Gemini vs Perplexity
• Competitive benchmarking
• Historical trends — ideally daily/weekly
• Prompt discovery — finding the questions customers are actually asking

One important distinction: "AI visibility" isn't necessarily the same thing as true market share of voice. A platform may report that you appear in 40% of tracked responses, but that number is only meaningful if your prompt set represents the buying questions your customers actually ask.

If you tell me your approximate monthly budget (e.g. <$100, $100–250, $250–500) and whether you're B2B or B2C, I can narrow this to the 2 best options and compare them feature-by-feature.

For a small marketing team with a tighter budget, I'd choose OtterlyAI. Its Standard plan is $189/month for 100 prompts with daily tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot. Claude, Gemini and Google AI Mode can be added separately. Otterly Otterly

Peec is particularly interesting if your definition of "multiple LLMs" is broad: its standard coverage includes ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini, with additional models available as add-ons. peec.ai

Scrunch is compelling at $250/month if you want 125 prompts, competitor tracking, citations, sentiment and site audits. The catch is that the Core plan only covers four engines; the broader nine-engine coverage is Enterprise.

What I'd actually measure

Don't choose based simply on "number of LLMs." For AI share of voice, I'd make sure the product can report:

For a small marketing team trying to track AI share of voice (SOV) across multiple LLMs (ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, etc.), I would prioritize tools that are:

• easy to set up without an analyst
• good at competitor benchmarking
• able to track prompts over time
• affordable below enterprise budgets
• focused on visibility measurement, not just content optimization

The market is still developing, but these are the strongest fits: Prism News Geohats

Arbling Conbersa## My shortlist for a small marketing team

1. Best overall: Peec AI

Pick this if: your team wants a marketing dashboard that answers:

• “When buyers ask AI about our category, do we appear?”
• “Which competitors are winning?”
• “Which prompts are we losing?”

Why it fits small teams:

• marketing-friendly reporting
• competitor benchmarking
• less enterprise overhead than some platforms

Geohats Toolsolved

2. Best value / easiest starting point: Otterly.AI

Pick this if: you have 1–3 marketers and want something running quickly.

Good for:

• weekly AI visibility reports
• monitoring brand mentions
• tracking whether content is being cited
• proving progress to leadership

It is likely the easiest “replace the spreadsheet” option. Arbling Geohats

3. Best if you expect enterprise needs later: Profound

Pick this if: you are a larger brand or need deeper analytics.

Strengths:

• broad AI search intelligence
• more advanced reporting
• stronger fit for organizations with dedicated SEO/GEO teams

For a small marketing team, it may be more platform than you need initially. Geohats AEOeye

What I would avoid

I would avoid buying a tool that only gives you a single “AI visibility score.” A useful platform should show:

• prompt-level performance

(“Best CRM for startups” → are we mentioned?)

• competitor share

(“HubSpot appears 42% of the time, we appear 12%”)

• citation sources

(“Which websites are AI models relying on?”)

• model differences

(“ChatGPT likes us, Gemini ignores us”)

• trend tracking

(“Did our visibility improve after publishing content?”)

A practical stack for a small team

My recommendation:

Under ~$200/month

• Otterly.AI or Peec AI
• Google Sheets/Looker Studio for executive reporting

$200–$500/month

• Peec AI + your existing SEO/content tools

Enterprise budget

• Profound

If you tell me your company type (B2B SaaS, ecommerce, local business, agency, etc.), monthly budget, and which models matter most (ChatGPT vs Gemini vs Perplexity, etc.), I can narrow this to a single recommendation.

For a small marketing team, I’d focus on tools that track share of voice across several AI engines without forcing you into an enterprise contract.

My shortlist

Current comparisons put Otterly at the low end, Peec around the ~$90/month range, Promptwatch around ~$99/month, and Profound in enterprise territory. ToolSolved AI Search Tools

What I'd choose

1. Promptwatch — best overall

I'd start here if your goal isn't merely "How often does ChatGPT mention us?" but rather "How do we increase our AI visibility?"

It tracks a particularly broad set of models and AI-search surfaces, and its differentiation is that it attempts to connect monitoring with content-gap analysis and optimization, rather than leaving your marketing team with a dashboard full of numbers. Promptwatch ToolSolved

That's valuable for a small team because you probably don't have someone whose entire job is analyzing AI-search data and turning it into recommendations.

2. Peec AI — best if you mainly want SOV reporting

I'd pick Peec if you already have a content/SEO process and primarily need a clean measurement layer:

• Brand share of voice
• Competitor comparisons
• Which prompts mention you
• Which sources/citations AI engines use
• Tracking across multiple AI engines
• Reporting over time

It's particularly interesting if you operate across multiple countries/languages; current comparisons highlight support for 100+ languages. Promptwatch Conbersa

3. Otterly — best way to test the category cheaply

If you're not yet sure whether AI SOV is going to become an important KPI for your company, I'd spend ~$30/month rather than $500/month proving it.

Otterly is positioned as a relatively inexpensive monitoring solution and covers several major AI surfaces. The tradeoff is that it's much more "here's what happened" than "here's how to fix it." ToolSolved ToolSolved

4. Profound — probably don't buy it yet

Profound is the one I'd investigate if you're a larger organization with substantial SEO/GEO budgets, lots of brands/products, or a dedicated AI-search analytics function.

For a 3–10 person marketing team, ~$500+/month is difficult to justify unless AI search is already generating significant business impact. Current comparisons consistently position it as the enterprise option. AI Search Tools AI Search Tools

One important caveat

Don't evaluate these tools solely on their "AI visibility score." I'd want the platform to let you see the underlying prompt-level data.

For example, you should be able to answer:

"For 100 commercially important prompts, how often does our brand appear vs. HubSpot, Salesforce, and competitors, on ChatGPT, Gemini, Claude and Perplexity—and which websites are being cited instead of us?"

That's much more actionable than a proprietary "AI visibility = 67" score.

My recommendation for your situation

If you're starting from scratch:
Promptwatch → Peec AI → Otterly in that order.

If you just want a monthly executive KPI/dashboard:
Peec AI.

If you're testing whether this matters at all:
Otterly.

If you're trying to actively improve your presence in AI answers with a small team:
Promptwatch.

The category is changing quickly, so I'd also insist on testing the same 20–50 prompts across every vendor's trial before buying. Comparisons published in 2026 show meaningful differences in engine coverage, prompt limits, and whether the tools actually provide optimization versus just monitoring. ToolSolved AI Search Tools

If you tell me your monthly budget, company type/B2B vs B2C, and roughly how many prompts/competitors you want to track, I can narrow this to the best 1–2 options and give you a concrete setup.

If you’re a small marketing team trying to measure AI share of voice across multiple LLMs, I’d shortlist Peec AI, Otterly.AI, and Promptwatch first—not Profound or Scrunch unless you have a larger budget or more sophisticated requirements.

My shortlist

Current market comparisons put Peec around $95–$495/month, Otterly around $29+, Promptwatch around $99+, Scrunch around $250+, and Profound at the enterprise end. Pricing and included-model limits can change, so I'd verify the plan before buying. AISEOShift Toolsolved Stork.AI

1. peec.ai — best overall

This is where I'd start.

Peec is particularly well suited to a marketing team that wants to monitor a defined set of commercial questions and see:

• How often your brand is mentioned
• Your share of voice versus competitors
• Which prompts you're winning/losing
• Which sources AI models are citing
• Changes in visibility over time
• Visibility across multiple AI engines/languages

It's more sophisticated than the cheapest trackers without jumping all the way to enterprise software. Current comparisons put its entry tier around $95/month, with higher tiers around $495/month. AISEOShift Toolsolved

Best fit: 2–10 person marketing teams that want a serious recurring AI-visibility dashboard.

Caveat: Peec is primarily a measurement/analytics tool. It tells you where you have gaps, but you'll generally need your existing SEO/content workflow to fix them. Toolsolved

2. otterly.ai — best budget choice

If you're not sure whether AI visibility deserves a meaningful budget yet, Otterly is the low-risk starting point.

Its entry pricing is around $29/month, and it tracks major AI surfaces such as ChatGPT, Perplexity and others depending on the plan. AISEOShift Stork.AI

The tradeoff is depth. Once you're trying to do sophisticated competitive analysis across lots of models, prompts, markets and languages, you'll likely outgrow it sooner than Peec.

I'd choose Otterly if: you have perhaps 20–100 important prompts and mainly need a simple answer to "Are we showing up, and are our competitors showing up more?"

3. promptwatch.com — best if you want to act on the data

Promptwatch is interesting because it goes beyond pure monitoring. Its positioning includes answer-gap analysis, content generation, AI crawler logs and prompt-level analysis, rather than simply giving you a visibility score. Toolsolved Toolsolved

That's potentially valuable for a small team because you don't necessarily have a dedicated GEO/AI-search analyst.

The workflow becomes:

Track → identify gaps → create/fix content → track again.

If you're already good at SEO/content and just need measurement, I'd still lean Peec. If you want the software to help your team figure out what to do next, I'd test Promptwatch.

What I wouldn't buy yet

Profound is very compelling if you're an enterprise brand with a substantial AI-search program, but I'd have a hard time recommending it to a small marketing team. Its depth and API/analytics capabilities are excellent, but pricing is substantially higher than the SMB/mid-market options. Toolsolved

Scrunch is also interesting, particularly for broader AI-agent/crawler analysis, but its roughly $250/month starting point makes it harder to justify as your first tool. AISEOShift Stork.AI

What I'd do with a small team

I'd run a 2-week bake-off between Peec and Otterly using exactly the same:

• 30–50 high-value buyer questions
• 5–10 competitors
• Your core product/category terms
• 3–4 AI surfaces
• 2–3 geographic markets, if relevant

Then evaluate not just the dashboard, but whether the answers are actually useful for making marketing decisions.

The most important metric isn't the vendor's proprietary "AI visibility score." I'd want to see:

For the questions that actually influence our buyers, what percentage of AI answers mention us, how prominently, and which competitors/citations are displacing us?

That's much closer to true AI share of voice.

My ranking for your use case:
1. Peec → 2. Promptwatch → 3. Otterly → 4. Scrunch → 5. Profound

If you tell me roughly your monthly budget, number of brands/products, and which models you care about (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, etc.), I can narrow this to the best 2–3 and compare their actual prompt/model limits and pricing.

3. promptwatch.com — best if you want to act on the data

Promptwatch is interesting because it goes beyond pure monitoring. Its positioning includes answer-gap analysis, content generation, AI crawler logs and prompt-level analysis, rather than simply giving you a visibility score. Toolsolved Toolsolved

That's potentially valuable for a small team because you don't necessarily have a dedicated GEO/AI-search analyst.

The workflow becomes:

Track → identify gaps → create/fix content → track again.

If you're already good at SEO/content and just need measurement, I'd still lean Peec. If you want the software to help your team figure out what to do next, I'd test Promptwatch.

What I wouldn't buy yet

Profound is very compelling if you're an enterprise brand with a substantial AI-search program, but I'd have a hard time recommending it to a small marketing team. Its depth and API/analytics capabilities are excellent, but pricing is substantially higher than the SMB/mid-market options. Toolsolved

Scrunch is also interesting, particularly for broader AI-agent/crawler analysis, but its roughly $250/month starting point makes it harder to justify as your first tool.

What I'd do with a small team

I'd run a 2-week bake-off between Peec and Otterly using exactly the same:

If your goal is specifically AI share of voice across multiple LLMs, rather than just monitoring AI traffic, I’d shortlist Peec AI, OtterlyAI, and Profound.

My picks for a small marketing team

1. Peec AI — my recommendation

peec.ai is probably the closest match to what you're asking for.

Its core metrics explicitly include visibility, position, sentiment, and share of voice, with competitor comparisons. You can break performance down by individual AI model and see which prompts drive mentions. Peec AI

Its pricing model is also attractive for a small team: the entry plan includes 50 prompts, 3 models, unlimited users, and daily tracking, with pricing based primarily on prompts/models rather than seats. Peec AI

Why I'd choose it: if your weekly question is "What percentage of relevant AI answers mention us vs. our competitors?", Peec is built around exactly that question.

2. OtterlyAI — best value

otterly.ai is particularly compelling if you want to start inexpensively.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. Both track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Gemini and Google AI Mode are available as add-ons. Otterly

It also provides visibility/share-of-voice-style reporting, citation analysis, competitor tracking, prompt research and GEO audits. Otterly

Why I'd choose it: you're a small team and don't yet know how many prompts you'll ultimately need. It's a very low-risk way to establish an AI visibility baseline.

3. Profound — best for sophisticated teams

tryprofound.com is more ambitious.

Its Starter plan is $99/month for 50 prompts and ChatGPT tracking, while Growth is $399/month for 100 prompts across three answer engines. Its higher tiers add considerably broader engine coverage, prompt volumes, AI bot tracking, APIs, integrations and other enterprise capabilities. Profound

Why I'd choose it: if AI search is becoming a serious channel and you want to connect visibility data with content optimization, traffic attribution and broader marketing workflows.

What I'd actually do

For a 2–5 person marketing team, I'd start with Peec AI and OtterlyAI, using the same ~30–50 commercial/non-branded prompts in each for a month.

Don't judge them primarily by their headline "visibility score." Compare:

• Share of voice vs. competitors
• Mention rate
• Average position/ranking
• Citation rate
• Which sources get cited
• Performance by LLM
• Brand sentiment/accuracy
• Historical trend
• Ability to add your own prompts
• Ease of turning findings into content actions

One important distinction: "AI share of voice" isn't a standardized industry metric yet. Vendors calculate it somewhat differently, so if you're going to report this to leadership, I'd pick one platform and keep the methodology consistent rather than mixing SOV numbers between vendors.

Bottom line:
Peec AI → best fit for your stated requirement.
OtterlyAI → best if price and simplicity matter most.
Profound → best if you're building a more serious enterprise GEO operation.

If you tell me your approximate monthly budget ($50 / $200 / $500+) and number of brands/products you need to track, I can narrow this down to the best plan and tell you exactly what I'd buy.

Its pricing model is also attractive for a small team: the entry plan includes 50 prompts, 3 models, unlimited users, and daily tracking, with pricing based primarily on prompts/models rather than seats. Peec AI

Why I'd choose it: if your weekly question is "What percentage of relevant AI answers mention us vs. our competitors?", Peec is built around exactly that question.

2. OtterlyAI — best value

otterly.ai is particularly compelling if you want to start inexpensively.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. Both track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Gemini and Google AI Mode are available as add-ons. Otterly

It also provides visibility/share-of-voice-style reporting, citation analysis, competitor tracking, prompt research and GEO audits. Otterly

Why I'd choose it: you're a small team and don't yet know how many prompts you'll ultimately need. It's a very low-risk way to establish an AI visibility baseline.

3. Profound — best for sophisticated teams

tryprofound.com is more ambitious.

Its Starter plan is $99/month for 50 prompts and ChatGPT tracking, while Growth is $399/month for 100 prompts across three answer engines. Its higher tiers add considerably broader engine coverage, prompt volumes, AI bot tracking, APIs, integrations and other enterprise capabilities. tryprofound.com

Why I'd choose it: if AI search is becoming a serious channel and you want to connect visibility data with content optimization, traffic attribution and broader marketing workflows.

What I'd actually do

For a 2–5 person marketing team, I'd start with Peec AI and OtterlyAI, using the same ~30–50 commercial/non-branded prompts in each for a month.

If you’re a small marketing team and specifically want to measure AI share of voice across multiple LLMs, I’d shortlist these:

*Pricing changes frequently; these are current 2026 published/market figures rather than guaranteed quotes. Bloomiro Baarely AI Customer Experience Platform

My recommendation: Peec AI

For a 2–10 person marketing team, Peec is probably the sweet spot.

The important distinction is that you don't just want a tool that says "ChatGPT mentioned you." You want to measure:

• Share of voice — your percentage of appearances vs. competitors
• Prompt-level visibility — which customer questions you win/lose
• Competitor benchmarking
• Citation/share-of-source data — which websites are influencing AI answers
• Sentiment and positioning
• Trends over time
• Multiple AI engines rather than betting everything on ChatGPT
• Enough collaboration/reporting that the whole marketing team can actually use it

Peec is positioned specifically toward mid-market marketing teams and agencies, while Otterly is more attractive if keeping the budget very low is the priority. Current comparisons put Peec around €85–95/month at entry level, with higher tiers for greater tracking capacity. Bloomiro Baarely

When I'd choose Otterly instead

Go with Otterly if your priority is "I want reliable AI visibility tracking without spending much."

Its entry pricing is around $29/month, and it covers several major engines, with additional engines available through paid options. It also adds GEO/page auditing, which is useful if your team wants to go from "we're not being mentioned" to "what should we fix?" Baarely AISEOShift

For a small team that's still figuring out whether AI visibility deserves a serious budget, I'd start here.

When Scrunch or Profound makes sense

Scrunch becomes interesting if you're doing more than monitoring mentions—particularly if you care about how AI agents crawl and interact with your site. Its current Core plan is $250/month for 125 unique prompts, five site audits, five users and four LLMs; Enterprise expands to nine LLMs and adds API/integration capabilities. AI Customer Experience Platform

Profound is the one I'd look at if you're eventually going to have a dedicated SEO/GEO team, lots of brands/markets, sophisticated reporting, and a substantial budget. It's generally positioned as the enterprise-grade option rather than the sensible starting point for a small marketing team. Bloomiro Stork.AI

What I'd actually buy

If your team is <5 marketers:
→ Otterly first.

If you're 5–10 marketers and AI visibility is becoming a meaningful acquisition channel:
→ Peec AI.

If you're an enterprise or multi-brand organization:
→ Profound.

If you're specifically interested in AI-agent traffic/site optimization in addition to share of voice:
→ Scrunch.

One important caveat: don't over-index on the headline "share of voice" number. Different platforms can produce different scores because they use different prompt sets, sampling frequencies, geographic settings, model versions, and definitions of an "appearance." The most useful setup is to build a stable set of 50–200 high-intent customer prompts and track your brand + 5–10 competitors consistently over time.

If you tell me your approximate monthly budget, industry, number of brands/products, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/Google AI), I can narrow this to a 2–3 tool shortlist and tell you exactly which one I'd buy.

If you’re a small marketing team and the goal is specifically AI share of voice across multiple LLMs, I’d shortlist Otterly.AI, Peec AI, and Profound—but I’d start with Otterly.AI unless you need more sophisticated reporting.

The category is evolving quickly, and the important distinction is whether you want simple monitoring or a full enterprise AI-search platform. Conbersa DataDab

My ranking

1. Otterly.AI — best value for a small team

otterly.ai

This would be my first trial.

It is designed around monitoring how your brand appears in AI-generated answers, including brand mentions, citations, competitors and share of voice. Current comparisons put its entry pricing around $29/month, with broader engine coverage available at higher tiers/add-ons. AISEOShift The Best Marketing Tool

Why I like it for a small team:

• Low financial commitment
• Straightforward monitoring workflow
• Tracks major AI search surfaces
• Good for establishing a baseline before spending heavily
• Unlimited seats on some plans, according to current comparisons Official A.I Ranking

Downside: the analytics aren't as deep as Profound, and you'll likely need to do the strategic work yourself.

2. Peec AI — best if SOV analytics are the priority

peec.ai

If your primary question is:

"How much of the conversation are we winning versus our competitors across AI?"

I'd take a serious look at Peec.

It's positioned more as a marketing analytics platform than simply an SEO-monitoring utility, with tracking of visibility, mentions, citations, sentiment and competitors across AI search engines. Current published comparisons put plans roughly in the $95–$495/month range depending on monitoring volume and models. Conbersa Loudmink

I'd choose Peec over Otterly if you need to present a recurring AI visibility/SOV report to a CMO or marketing leadership.

3. Profound — excellent, but probably too much

tryprofound.com

Profound is the one I'd look at if you're a larger organization or expect AI-search monitoring to become a significant marketing discipline.

It has considerably deeper analytics and enterprise capabilities, but that comes with greater complexity and cost. Current comparisons characterize it as the enterprise option, with self-serve tiers beginning around $99/month but more useful configurations becoming substantially more expensive. Best GEO Software Bushnote

For a 3–10 person marketing team, I wouldn't start here unless you have unusually high monitoring requirements.

What I'd actually do

I'd run a 2-week bake-off between Otterly and Peec.

Give both exactly the same:

• 30–50 buyer-intent prompts
• 5–10 competitors
• 3–5 product/category terms
• Your core markets
• The same AI engines
• The same measurement period

Then compare:

1. Share of voice — % of answers mentioning you
2. Competitive SOV — who wins the same prompts
3. Citation share — who gets linked as a source
4. Prompt-level consistency — whether results are repeatable
5. Sentiment/positioning — how the AI describes you
6. Engine breakdown — ChatGPT vs Gemini vs Perplexity vs Google AI
7. Actionability — whether the platform tells you why you're losing
8. Cost per useful insight — not just subscription price

That last point matters. Most of these platforms ultimately do the same fundamental thing: send a defined set of questions to AI engines and measure mentions/citations/competitor presence. The differentiation is increasingly in data depth, reporting, engine coverage and what you can do with the results. AISEOShift Toolsolved

My recommendation:
Start with Otterly → move to Peec if you outgrow its analytics → consider Profound only when AI visibility becomes a major enterprise reporting function.

If you tell me your approximate monthly budget, number of brands/products, and which LLMs matter most (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, etc.), I can narrow this to the best 2–3 options and compare their current pricing/features side-by-side.

3. Profound — excellent, but probably too much

For a small marketing team, I’d shortlist Peec AI, Otterly, and Profound—but I’d pick Peec AI if your main requirement is share of voice across multiple LLMs rather than enterprise-grade analytics.

My ranking

Recent comparisons consistently put Peec in the mid-market/small-agency sweet spot, while Otterly is positioned as the lower-cost entry point and Profound as the enterprise option. AISEOShift DataDab

🥇 I'd start with Peec AI

peec.ai

For a small team, its biggest advantage is that you're not just getting a generic "AI visibility score." You can monitor a defined set of buyer prompts, see how frequently your brand appears, compare your share of visibility against competitors, and examine the sources being cited.

It's particularly attractive if you have 2–5 marketers who all need access, because Peec's plans have historically emphasized unlimited seats. Current comparisons put it around the ~$95–$495/month range depending on volume/features. AISEOShift Baarely

I'd choose it if:

• You have 50–300 important prompts to monitor.
• Competitive share of voice is a major KPI.
• Multiple people need access.
• You want something marketing can actually use without an analyst.
• You're willing to spend roughly $100+/month.

💰 If budget is tight: Otterly

otterly.ai

Otterly is probably the best "just get started" option. Published comparisons put its entry price around $29/month, with higher tiers for more prompts and coverage. Marqeable

The catch is that some engines/features are add-ons, so don't compare the $29 headline price directly against another vendor's all-inclusive price.

I'd choose Otterly if: you have a small prompt set and mainly want a weekly/monthly dashboard showing "Are we appearing in AI answers, and are competitors beating us?"

🏢 Profound is excellent—but I'd probably skip it

tryprofound.com

Profound is the one I'd look at if AI visibility becomes a serious strategic measurement program. It has substantially broader engine coverage and deeper analytics than the lightweight tools. Current comparisons show coverage spanning ChatGPT, Claude, Gemini, Perplexity, Google AI surfaces, Copilot and others depending on plan. Baarely DataDab

But for a small marketing team, you're likely paying for capabilities you won't use yet.

I'd move to Profound when: you're tracking hundreds/thousands of prompts, multiple markets, multiple brands, or need executive/analyst-level reporting.

One important buying criterion

Don't choose based simply on "number of LLMs supported."

I'd test each platform with your actual 30–50 buyer questions, such as:

• "Best [category] for a 50-person company"
• "[Competitor] alternatives"
• "Best [category] for [specific use case]"
• "How does [your brand] compare with [competitor]?"
• "What companies offer [specific solution]?"
• "Best [category] for companies in [industry]"

Then compare:

Share of voice → competitor share → mentions → citations → cited domains → sentiment → change over time.

That's much more valuable than knowing that a platform technically supports 10 vs. 6 LLMs.

My recommendation

If I were buying for a 3–5 person marketing team today, I'd do:

1. Peec AI — first choice
2. Otterly — if <$100/month matters
3. Profound — if you have the budget and need serious analytics

One caveat: pricing and engine availability in this category are changing quickly in 2026, so I'd verify the exact plan against your required engines before purchasing. Marqeable DataDab

If you tell me your monthly budget, number of brands, approximate number of prompts, and whether you're B2B or B2C, I can narrow this to one specific tool + plan.

I'd test each platform with your actual 30–50 buyer questions, such as:

For a small marketing team that wants to track AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Copilot, etc.), I’d prioritize tools that are easy to operate, have competitor benchmarking, and don’t require an enterprise analyst to interpret the data. AI visibility tools generally work by running a set of target prompts repeatedly, analyzing mentions/citations, and comparing your brand presence against competitors. Ansvisor

Best fits for a small marketing team

Semrush Slate## My shortlist

1. Best overall for a small team: Otterly.ai

Good choice if you need:

• Weekly/monthly reporting
• Brand vs. competitor SOV
• Tracking across ChatGPT, Claude, Perplexity, Gemini, and other AI surfaces
• A dashboard a marketing manager can actually use

The tradeoff: it is stronger at measurement than at telling you exactly what content or PR moves will improve your position. Semrush

2. Best if your team is doing GEO/AEO work: Peec AI

Good choice if your workflow is:

1. Find prompts where competitors appear.
2. Identify missing citations/sources.
3. Create content to earn mentions.

It is a good fit for content marketing teams that want actionable prompt-level data without enterprise complexity. Slate

3. Best premium option: Profound

Choose this if AI visibility is becoming a major acquisition channel and you need:

• Executive reporting
• Deep competitor intelligence
• Citation analysis
• Broader LLM coverage

It is likely more than a small team needs unless you have significant organic search/content investment. Slate

What I would avoid for a small team

• Enterprise SEO suites only adding AI features: They can be expensive if your main goal is LLM monitoring.
• Tools that only count brand mentions: SOV needs context—competitors, prompts, sentiment, and citations matter. Ansvisor

Recommended setup for a 2–10 person marketing team

I’d start with:

• Primary tool: Otterly.ai or Peec AI
• Tracked prompts: 50–200 high-intent buyer questions
• Competitors: 5–10 brands
• Models: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews
• Monthly KPIs: - AI share of voice %
• Brand mention rate
• Competitor mention gap
• Citation domains won/lost
• Sentiment of mentions
• Top unanswered prompts

If you already use an SEO platform like Semrush or Ahrefs, the decision may change because consolidating workflows can be more valuable than buying a separate AI visibility tool. Slate

For a typical small marketing team, my ranking would be:

1. Otterly.ai — easiest starting point
2. Peec AI — best value/actionability
3. Profound — best if budget is available
4. Semrush AI features — best if you already pay for Semrush
5. DemandSphere — best when you grow into enterprise needs prismnews.com demandsphere.com

If you’re a small marketing team looking specifically for AI/LLM share of voice across multiple models, I’d shortlist these:

*Pricing/features are changing quickly in this category, so treat these as current ballpark figures rather than quotes. AISEOShift Marqeable

My recommendation: Peec AI

For a 3–10 person marketing team, I'd start with Peec AI.

The important thing isn't simply counting mentions. You want to track:

• Share of voice — what percentage of relevant AI answers mention you
• Competitor share of voice
• Position/ranking in recommendations
• Citation frequency — whether models actually cite your site
• Which prompts/topics you're winning or losing
• Model-by-model differences across ChatGPT, Gemini, Perplexity, Claude, etc.
• Trend over time, so you can see whether your content work is actually improving visibility

Peec is particularly oriented toward marketing teams and competitor benchmarking, while maintaining relatively accessible pricing and multi-user support. Omid Saffari Baarely

When I'd choose Otterly instead

Choose Otterly if you're thinking, "I mainly want to get this running for $30–$100/month and see whether AI visibility is even important for us."

It has a very low entry point and covers the major AI-search surfaces, with additional engines available at higher tiers/add-ons. Baarely Marqeable

That's actually a sensible strategy: don't buy enterprise GEO software until you've established that AI visibility is a meaningful acquisition channel for your business.

When Profound is worth it

I'd move to Profound if AI search is already a major acquisition channel and you need much more sophisticated analysis—particularly demand/prompt data, deeper citation analysis, extensive engine coverage, or executive-level reporting. Its current tiers become considerably more compelling as you move toward larger programs. Baarely Citlyze

For a typical small marketing team, though, I wouldn't start there.

The 3 I'd demo

If I were buying for a small team today, I'd do:

1. Peec AI — my default choice.
2. Otterly — benchmark the cheaper option.
3. Profound — see what you're missing by staying with the cheaper tools.

One important caveat: don't compare vendors by "number of prompts" alone. A tool running 100 prompts weekly across 6 engines is doing vastly more measurement than one running 100 prompts monthly on one engine. The actual unit to compare is prompt × engine × frequency × geography. Citlyze

If you tell me your monthly budget (e.g. <$100, $100–300, $300+) and roughly how many brands/products you need to track, I can narrow this to the best 1–2 options and give you a much more detailed feature/pricing comparison.

When Profound is worth it

I'd move to Profound if AI search is already a major acquisition channel and you need much more sophisticated analysis—particularly demand/prompt data, deeper citation analysis, extensive engine coverage, or executive-level reporting. Its current tiers become considerably more compelling as you move toward larger programs.

For a typical small marketing team, though, I wouldn't start there.

If you mean AI share of voice (SOV) as in “How often do ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, etc. mention or recommend my brand vs. competitors?”, there are several good options now.

For a small marketing team, I’d shortlist these:

*Prices and included engines change, so treat these as current September 2026 pricing rather than permanent prices.

My recommendation: OtterlyAI

For a small team, OtterlyAI has the strongest price/functionality combination. Its current Lite plan is $29/month for 15 prompts and tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. You can add Gemini, Claude and Google AI Mode. Its Standard plan is $189/month for 100 prompts and adds things like API/MCP access and more extensive reporting. Otterly Otterly

The important thing is that you're not just measuring mentions. You can build prompts such as:

• “What are the best [category] tools for a 20-person company?”
• “What are alternatives to [competitor]?”
• “Which [category] companies are best for [use case]?”
• “Compare [your brand] vs [competitor A] vs [competitor B].”

Then track share of answers, position/ranking, sentiment, mentions, and citations over time.

When I'd choose Peec instead

Peec AI is particularly attractive if your primary objective is competitive SOV reporting, rather than a big suite of optimization features.

Its current brand plans start at $95/month for 50 prompts and 3 models, with 150 prompts/2 projects on Pro and 350 prompts/5 projects on Advanced. It also lets you allocate prompts across projects and countries/languages. Peec AI

I'd pick Peec if your marketing team wants a dashboard that basically answers:

“Are we gaining or losing AI visibility against our competitors, and for which customer questions?”

When Profound is worth the extra money

Profound is more compelling if you're treating AI search as a serious new acquisition channel and want to go beyond monitoring. Its current Starter plan is $99/month for 50 prompts and ChatGPT tracking; Growth is $399/month for 100 prompts across three answer engines. Enterprise supports up to nine engines and multiple companies. Profound

It's the one I'd investigate if you're likely to grow from a small marketing team into a dedicated GEO/AEO program.

What I'd actually buy

For a 2–5 person marketing team, I'd do this:

Start with OtterlyAI Standard if you need broad monitoring and don't want to spend much time configuring the system.

Start with Peec Pro if your #1 KPI is competitive AI share-of-voice and you want cleaner analytics.

Start with Profound Growth if AI search is already an important acquisition channel and you're willing to pay for more sophisticated workflows.

One important caveat: don't evaluate these tools primarily by the number of LLMs they claim to track. The more important question is whether they give you a statistically useful, repeatable set of prompts and let you compare your brand vs. competitors across the same prompts. Otherwise, “AI visibility = 23%” can look impressively precise while being a fairly arbitrary number.

If you tell me your industry, number of competitors, approximate monthly budget, and whether you care more about ChatGPT/Claude/Gemini or Google AI search, I can narrow this to the best 2–3 options and the exact plan I'd buy.

If you’re a small marketing team trying to measure AI share of voice across multiple LLMs, I’d shortlist Peec AI, Otterly, and Rankscale. I would not start with Profound unless you have an enterprise-level budget or unusually sophisticated reporting needs.

My ranking

Current 2026 comparisons put Peec around $95–$495/month, Otterly from about $29/month, and Rankscale from about $20/month; pricing and included engines vary by tier. AISEOShift DataDab

🥇 I'd pick Peec AI

For a 3–10 person marketing team, Peec is probably the sweet spot.

The important thing isn't simply "does it monitor ChatGPT?" Almost all of these products do. You want to be able to:

• Track the questions your actual prospects ask.
• See share of voice versus named competitors.
• Break results down by LLM/answer engine.
• Monitor citations and sources.
• Track sentiment/positioning.
• See changes over time.
• Give multiple marketers access without a huge per-seat penalty.

Peec is particularly attractive for marketing teams because it emphasizes visibility/competitor benchmarking rather than trying to become an enormous enterprise AI platform. Current comparisons also highlight its unlimited-seat approach and multi-brand/multi-market orientation. AISEOShift Baarely

If you're spending ~$100–300/month, this is where I'd start.

🥈 Otterly if budget matters

If you're thinking, "We just need to know whether ChatGPT/Perplexity/etc. mention us and how we're doing against competitors," Otterly is compelling.

Its major advantage is that you can get started at roughly $29/month, rather than committing to a several-hundred-dollar platform. Current comparisons describe it as particularly suited to solo marketers and small teams. AISEOShift AnswerManiac

I'd choose it over Peec if:

• You have <100 important prompts.
• You're primarily monitoring one brand.
• You don't need elaborate reporting.
• You want to prove the value of AI visibility tracking before increasing the budget.

🥉 Rankscale if "multiple LLMs" is the key requirement

This is the sleeper option I'd investigate.

A recent August 2026 comparison lists 17+ engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews/AI Mode, DeepSeek, Grok, Copilot and Mistral, with plans starting around $20/month. DataDab

That's unusually broad for the price.

The caveat: don't equate number of engines with better measurement. You should care more about whether it can consistently run your exact buyer prompts and calculate comparable SOV across engines.

What I would actually do

For a small team, I'd run a 2-week bake-off between:

1. Peec — likely winner for the marketing workflow.
2. Otterly — benchmark for low-cost simplicity.
3. Rankscale — benchmark for broad LLM coverage.

Give each the same ~50–100 prompts, divided into:

• 30 high-intent category searches
• 20 "best X" / comparison searches
• 20 problem/solution searches
• 10–20 branded/competitor searches

Then compare brand mention rate, share of voice, citation rate, competitor presence, sentiment, and consistency of results.

One important caveat: don't compare plans based solely on "100 prompts." Different vendors count prompts/runs differently, so the meaningful unit is how many actual model responses you receive per month. Citlyze

Bottom line

Best overall for a small marketing team: Peec AI.
Best cheap starting point: Otterly.
Best if you specifically want lots of LLMs: Rankscale.
Best enterprise option: Profound — but probably unnecessary for you.

If you tell me your monthly budget (e.g. <$100, $100–300, $300–500) and whether you're B2B SaaS, ecommerce, agency, or another type of business, I can narrow this to the 2 best choices and compare their exact features/limits.

For a small marketing team trying to monitor AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews), I’d avoid enterprise-heavy platforms unless you have a large budget. The best fit is usually a tool that can answer:

• “How often does our brand appear?”
• “Which competitors are winning?”
• “Which prompts cause us to disappear?”
• “Which sources/citations are driving visibility?”
• “Is our AI visibility improving month over month?”

The market is still evolving, but several platforms now focus specifically on AI visibility / AEO / GEO monitoring. Prism News Semrush

Best options for a small marketing team

Prism News Semrush## My shortlist for a small team

1. Best overall: Peec AI

Pick this if: you want a dedicated AI visibility tracker without buying an enterprise platform.

Strengths:

• Tracks brand mentions across major AI engines
• Competitor comparisons
• Prompt-level monitoring
• Citation/source analysis
• Designed around marketing use cases

Good for:

• 1–5 person marketing teams
• SaaS companies
• Agencies managing a few brands

Tradeoff:

• Less “full enterprise intelligence” than larger platforms.

Prism News

2. Best simple reporting: Otterly.AI

Pick this if: your main goal is a weekly/monthly dashboard.

Strengths:

• Easy share-of-voice tracking
• Historical visibility trends
• Competitor monitoring
• Lower complexity

Tradeoff:

• More measurement-oriented than strategy-oriented; it may show the problem without deeply explaining how to fix it.

Semrush

3. Best if you already pay for SEO tools: Semrush

Pick this if: your team already lives in Semrush.

Strengths:

• Combines SEO + AI visibility
• Competitor research
• Existing workflows and reporting
• Easier internal adoption

Tradeoff:

• AI monitoring is one feature among many rather than the entire product focus.

Semrush

4. Best “serious brand intelligence”: Profound

Pick this if: AI search is becoming a major acquisition channel.

Strengths:

• Broad LLM monitoring
• Citation intelligence
• Competitive benchmarking
• Enterprise reporting

Tradeoff:

• Usually more expensive and more than a small team needs initially.

Semrush Slate

What I would buy by team size

Solo marketer / 1–2 people

• Start with Peec AI or Otterly.AI
• Track 50–200 important prompts
• Review monthly

3–10 person marketing team

• Peec AI + your existing SEO platform
• Add a content workflow for fixing gaps

Marketing team at a funded SaaS/company

• Consider Profound or AthenaHQ
• Especially if AI recommendations are becoming a measurable pipeline channel

Metrics I’d insist the tool tracks

Don’t just buy a “brand mentioned/not mentioned” dashboard. Look for:

1. AI Share of Voice

• % of relevant prompts where your brand appears vs competitors
• Position/ranking

• Are you the recommended option #1, #3, or just mentioned?
• Citation share

• Which websites, articles, reviews, and communities are AI models using?
• Sentiment

• Are models describing your brand positively?
• Prompt coverage

• Are you visible for the questions buyers actually ask?
• Model-by-model differences

• A brand can win in Perplexity and lose in ChatGPT.

Monde AI Geodeck## My recommendation for a small marketing team

I’d start with:

1. Peec AI → best dedicated AI SOV monitoring starting point
2. Otterly.AI → if you mainly need reporting simplicity
3. Semrush AI visibility features → if you already have Semrush

I would only move to Profound once AI visibility is a board-level KPI or directly tied to revenue. Semrush

If you tell me your industry (B2B SaaS, ecommerce, local business, agency, etc.), monthly budget, and whether you care more about ChatGPT vs Google AI Overviews vs all LLMs, I can narrow this to 1–2 tools.

If your team is small, I’d avoid jumping straight to enterprise platforms. The sweet spot is a tool that can track the same buyer questions across multiple LLMs, show share of voice vs. competitors, and give you enough citation/sentiment detail to actually act on it.

My shortlist

*Pricing changes frequently; these are approximate 2026 public prices. PickMySoft AISEOShift

🥇 For a small team: Otterly.AI

This would be my default recommendation if you're a 2–10 person marketing team.

It is inexpensive enough to experiment with, while tracking the major surfaces marketers care about—ChatGPT, Perplexity, Google AI results and Microsoft Copilot—with additional engines available on higher tiers/add-ons. It also gives you competitor visibility and page-level auditing rather than simply saying "your brand appeared 17% of the time." PickMySoft Baarely

Why I'd choose it: you can get a useful baseline without committing a large portion of your marketing budget to an emerging category.

Downside: you'll eventually run into prompt/engine limits if you're monitoring a large keyword universe or many markets.

🥈 Peec AI — my pick if you're serious about measurement

peec.ai is where I'd look if you have enough budget to make AI visibility an actual KPI rather than an experiment.

Its strength is the analytics/benchmarking layer: visibility, competitors, sentiment, citations and tracking across markets. It's particularly attractive if several people need access because its plans have been positioned around unlimited seats. AISEOShift Baarely

For a small team, I'd probably choose Peec over Profound if the goal is simply:

"Tell us whether we're gaining or losing AI share of voice every week, and why."

🥉 Profound — best data, wrong size for most small teams

tryprofound.com is the one I'd demo if you have a substantial budget and AI search is already a major acquisition channel.

Its advantage is depth: broader engine coverage, citation/source analysis, demand data and more sophisticated reporting. Current comparisons put its entry tier around $99/month but meaningful multi-engine capabilities increasingly sit in higher tiers or enterprise plans. Baarely Citlyze

For a five-person marketing team, though, I'd ask: will we actually use all that data? If not, you're paying for sophistication instead of action.

One important caveat

Don't judge these products primarily by the number of LLMs they monitor.

I'd prioritize:

1. Prompt-level share of voice — What percentage of relevant questions mention us?
2. Competitive share — Who gets recommended instead of us?
3. Citation share — Which websites/content are the models actually using?
4. Sentiment/context — Are we recommended, merely mentioned, or criticized?
5. Change over time — Can we tell whether our SEO/content work changed AI visibility?
6. Geographic variation — Does ChatGPT recommend us in the US but not the UK?
7. Prompt reproducibility — Are they running prompts often enough to distinguish real movement from randomness?

That last point is particularly important. AI answers vary, so "we appeared in 42% of responses" isn't necessarily meaningful unless you understand how frequently and across which engines the prompts were sampled. Citlyze

Also, the landscape is moving quickly: even major changes in what sources models cite can happen within weeks, so I'd favor a vendor that exposes the underlying prompts, responses and citations rather than giving you only a proprietary "AI visibility score." Business Insider

My recommendation by team/budget

• <$100/month: Otterly.AI
• $100–500/month: Peec AI — probably the sweet spot
• $500+/month and AI search is a major channel: Profound
• You also care about AI-agent access to your site: Scrunch AI

If you tell me your approximate monthly budget, industry, number of brands/sites, and which LLMs you care about (ChatGPT/Claude/Gemini/Perplexity/etc.), I can narrow this to the best 2 and compare their exact features, prompt limits, and pricing for your use case.

This would be my default recommendation if you're a 2–10 person marketing team.

It is inexpensive enough to experiment with, while tracking the major surfaces marketers care about—ChatGPT, Perplexity, Google AI results and Microsoft Copilot—with additional engines available on higher tiers/add-ons. It also gives you competitor visibility and page-level auditing rather than simply saying "your brand appeared 17% of the time." PickMySoft Baarely

Why I'd choose it: you can get a useful baseline without committing a large portion of your marketing budget to an emerging category.

Downside: you'll eventually run into prompt/engine limits if you're monitoring a large keyword universe or many markets.

🥈 Peec AI — my pick if you're serious about measurement

peec.ai is where I'd look if you have enough budget to make AI visibility an actual KPI rather than an experiment.

Its strength is the analytics/benchmarking layer: visibility, competitors, sentiment, citations and tracking across markets. It's particularly attractive if several people need access because its plans have been positioned around unlimited seats. AISEOShift Baarely

For a small team, I'd probably choose Peec over Profound if the goal is simply:

"Tell us whether we're gaining or losing AI share of voice every week, and why."

🥉 Profound — best data, wrong size for most small teams

tryprofound.com is the one I'd demo if you have a substantial budget and AI search is already a major acquisition channel.

Its advantage is depth: broader engine coverage, citation/source analysis, demand data and more sophisticated reporting. Current comparisons put its entry tier around $99/month but meaningful multi-engine capabilities increasingly sit in higher tiers or enterprise plans. Baarely citlyze.com

For a five-person marketing team, though, I'd ask: will we actually use all that data? If not, you're paying for sophistication instead of action.

One important caveat

Don't judge these products primarily by the number of LLMs they monitor.

I'd prioritize:

If you’re a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound—with Peec AI as my default recommendation if you want a serious multi-LLM share-of-voice dashboard without buying enterprise software.

My shortlist

*Pricing and engine availability are changing quickly in this category, so treat these as current ballparks rather than guarantees. Bloomiro Marqeable

1. 🥇 Peec AI — my pick for your team

peec.ai

I'd start here if your actual goal is “Tell me how much of the AI conversation we're capturing versus our competitors.”

It is particularly geared toward marketing teams and multi-brand/multi-market monitoring. The useful distinction is that it focuses heavily on visibility benchmarking and competitive analysis, rather than trying to turn itself into a giant enterprise SEO platform. Current comparisons put it around $95–$495/month depending on volume. Bloomiro Baarely

For a small team, I'd want it to answer:

• What % of relevant prompts mention us?
• Which competitors are mentioned instead?
• Which LLMs are we strongest/weakest in?
• Which prompts/categories are we losing?
• Which sources are the models citing?
• Is our visibility improving month over month?
• What changed after we published/updated content?

Why I like it: you're buying a measurement system rather than an enormous enterprise analytics project.

2. 🥈 Otterly.AI — best if budget matters

otterly.ai

If you're thinking “I want to start measuring this without spending $500+ every month,” I'd look here first.

Its entry pricing is around $29/month, with higher tiers increasing prompt volume; it covers major surfaces such as ChatGPT, Perplexity, Google AI Overviews and Copilot, with additional engines available depending on plan/add-ons. Marqeable Baarely

It's a good choice if you have:

• 1 brand
• a relatively small prompt set
• 2–4 marketers
• a modest number of competitors
• no dedicated SEO/GEO analyst

The downside is that engine breadth and prompt volume can get more complicated as you scale, so I'd check the exact plan required for the LLMs you care about before buying.

3. 🥉 Profound — best data, probably overkill

tryprofound.com

Profound is the one I'd investigate if your marketing team is becoming an AI-search analytics operation rather than simply wanting a dashboard.

It goes substantially deeper into prompts, citations, sources, competitive visibility and analysis. Its current plans range from a relatively accessible starter tier to enterprise-level deployments, with engine coverage expanding significantly at higher tiers. Baarely Marqeable

The catch: you may pay for analytical depth your team doesn't have time to use.

For a 3–8 person marketing team, I'd only choose Profound if AI visibility is already a major acquisition channel or you have someone responsible for acting on the data.

What I'd actually buy

I'd use this decision tree:

<$100/month → Otterly

$100–500/month → Peec AI

>$500/month / dedicated GEO team → Profound

And I wouldn't choose based simply on “how many LLMs do they track.” The more important question is whether the platform gives you a consistent share-of-voice methodology across models.

That's important because ChatGPT, Gemini, Perplexity, Google AI Overviews, etc. don't behave like conventional search rankings. A brand can be mentioned without being cited, cited prominently or buried among sources, and the underlying sources can change considerably. Recent changes in ChatGPT's citation behavior are a good example of why you want longitudinal tracking rather than occasional manual searches. Business Insider

The setup I'd recommend

Don't start with 1,000 prompts.

Start with roughly 50–150 high-value buyer prompts, organized into:

• Category discovery: “best [category] software”
• Problem/solution: “how do I [problem]?”
• Comparison: “[competitor] vs [you]”
• Alternative: “alternatives to [competitor]”
• Use case: “best [category] for [specific use case]”
• Commercial: “best [product type] for a small business”
• Brand: questions specifically mentioning your company

Then track your share of mentions + citation share + competitor share + sentiment/position across the LLMs your customers actually use.

That produces a much more useful KPI than an abstract “AI visibility score.”

My recommendation for a small team: trial Peec and Otterly side-by-side for a month using the exact same 50–100 prompts. Compare not just their scores, but whether the underlying answers/citations actually make sense. The category is still evolving quickly, so the quality of the measurement methodology matters more than a vendor's headline number. AISEOShift Conbersa

If you tell me your company/category, team size, approximate monthly budget, and which LLMs you care about (ChatGPT/Claude/Gemini/Perplexity/etc.), I can give you a much tighter top 3 with exact plan recommendations and what I'd buy.

What I'd actually buy

I'd use this decision tree:

<$100/month → Otterly

$100–500/month → Peec AI

>$500/month / dedicated GEO team → Profound

And I wouldn't choose based simply on “how many LLMs do they track.” The more important question is whether the platform gives you a consistent share-of-voice methodology across models.

That's important because ChatGPT, Gemini, Perplexity, Google AI Overviews, etc. don't behave like conventional search rankings. A brand can be mentioned without being cited, cited prominently or buried among sources, and the underlying sources can change considerably. Recent changes in ChatGPT's citation behavior are a good example of why you want longitudinal tracking rather than occasional manual searches.

The setup I'd recommend

Don't start with 1,000 prompts.

If your goal is specifically AI Share of Voice (SoV)—“When someone asks ChatGPT/Perplexity/Gemini/etc. about our category, how often and how prominently are we mentioned versus competitors?”—I’d shortlist these:

1. Peec AI — my pick

Peec AI is particularly attractive for a small marketing team because it is built around brand visibility, competitive benchmarking, position, sentiment and citations, rather than trying to be a giant enterprise SEO suite.

Its current brand plans include:

• Starter: $95/mo — 50 prompts, 3 models, 1 project
• Pro: $245/mo — 150 prompts, 3 models, 2 projects
• Advanced: $495/mo — 350 prompts, 3 models, 5 projects
• Enterprise/custom for broader model coverage

It supports channels including ChatGPT, Google AI Overviews/AI Mode, Copilot, Perplexity and Gemini, with higher tiers supporting up to 11 models. Peec AI Peec AI

Why I like it: the economics make sense for a 2–5 person marketing team. You can start with ~50 strategically chosen prompts rather than paying for hundreds/thousands of queries you don't actually need.

peec.ai

2. OtterlyAI — best lightweight option

OtterlyAI is worth looking at if you want something your marketing team can set up and understand quickly.

It currently monitors ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as add-ons. Plans range from 15 to 400 search prompts, with daily tracking and unlimited team members/brand reports. Otterly AI

I'd choose Otterly over Peec if: your primary requirement is “tell me whether we're showing up and how we're doing against competitors,” and you don't need as deep an analytics layer.

otterly.ai

3. Scrunch — best if you want recommendations, not just measurement

Scrunch is more ambitious. It combines AI visibility monitoring with site audits, citation analysis, sentiment, recommendations and optimization.

Its current Core brand offering is around $250/month and includes 125 unique prompts, five site audits, five user licenses and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise expands coverage to nine LLMs. Scrunch Scrunch

I'd choose Scrunch if: you're going to have someone actively working on GEO/AEO and want the platform to tell you what content/site changes might improve AI visibility.

scrunch.com

4. Profound — excellent, but I'd probably skip it initially

Profound is one of the more sophisticated platforms in this category, particularly if you're doing serious competitive intelligence and enterprise-scale AI visibility work.

But for a small marketing team, I'd only move here if AI search is already a major acquisition channel and you need enterprise reporting, integrations and deeper analysis. Current pricing is largely custom/scale-oriented. G2

What I'd actually buy

For a small team, I'd do:

🥇 Peec AI → start at $95–245/month

Then track perhaps 30–75 high-value prompts across your category, rather than trying to monitor every conceivable query.

For example:

• 10–20 category questions
• 10–20 “best [product/category]” queries
• 10–20 comparison queries
• 5–10 problem/solution queries
• 5–10 branded queries

Track your brand plus 5–10 important competitors and watch:

Share of Voice → Visibility → Position → Sentiment → Citations/Sources

That gives you a much more useful picture than simply counting brand mentions.

One important caveat: don't treat an LLM's “Share of Voice” as equivalent to Google search share. LLM responses are stochastic, model-specific and highly dependent on prompt formulation. The most useful metric is trend over time using a consistent prompt set, especially on non-branded, commercially relevant queries.

If you tell me your industry, approximate monthly budget, number of competitors, and which LLMs matter most (ChatGPT/Perplexity/Gemini/Claude/etc.), I can narrow this to the best 2–3 options and tell you exactly what I'd buy.

3. Scrunch — best if you want recommendations, not just measurement

Scrunch is more ambitious. It combines AI visibility monitoring with site audits, citation analysis, sentiment, recommendations and optimization.

Its current Core brand offering is around $250/month and includes 125 unique prompts, five site audits, five user licenses and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise expands coverage to nine LLMs. Scrunch Scrunch

I'd choose Scrunch if: you're going to have someone actively working on GEO/AEO and want the platform to tell you what content/site changes might improve AI visibility.

scrunch.com

4. Profound — excellent, but I'd probably skip it initially

Profound is one of the more sophisticated platforms in this category, particularly if you're doing serious competitive intelligence and enterprise-scale AI visibility work.

But for a small marketing team, I'd only move here if AI search is already a major acquisition channel and you need enterprise reporting, integrations and deeper analysis. Current pricing is largely custom/scale-oriented.

What I'd actually buy

For a small team, I'd do:

🥇 Peec AI → start at $95–245/month

Then track perhaps 30–75 high-value prompts across your category, rather than trying to monitor every conceivable query.

For example:

If your goal is specifically AI/LLM share of voice—“When someone asks ChatGPT, Gemini, Perplexity, Claude, etc. about our category, how often are we mentioned vs. competitors?”—I’d shortlist these:

My pick: OtterlyAI

For a small marketing team, I'd start with OtterlyAI.

It tracks your prompts across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude, and reports brand mentions, average position, sentiment, citations and share of voice against competitors. Monitoring is currently daily. Otterly Otterly AI

The particularly useful metric is that Otterly distinguishes Brand Coverage (“did we appear at all?”) from Share of Voice (“what percentage of all competitive brand mentions did we own?”). It also has a gap analyzer showing prompts where competitors appear but you don't. Otterly Otterly AI

That makes it much more actionable than simply counting ChatGPT mentions.

Peec AI is my close second

peec.ai is probably the one I'd demo alongside Otterly.

Its core dashboard is explicitly built around visibility, position, sentiment and share of voice, with competitor comparisons and breakdowns by AI model. It also identifies the third-party sources AI systems cite, which is valuable when the next question is “Why is our competitor winning?” Peec AI

I particularly like Peec for a marketing team that wants to turn the data into an AI visibility reporting dashboard rather than just a monitoring tool.

When I'd choose Profound

tryprofound.com is worth considering if you're building a more sophisticated GEO/AEO program and need deeper analysis.

Its Answer Engine Insights product tracks visibility, citations, sentiment, share of voice and positioning across answer engines, with prompts run daily. Profound Knowledge Base

For a 2–5 person marketing team, though, I wouldn't automatically pay for the enterprise-oriented option unless you need its additional research/workflow capabilities.

What I'd actually do

I'd run a 2-week trial of OtterlyAI and Peec using the same dataset:

• 50–100 commercially important prompts
• 5–10 competitors
• ChatGPT
• Gemini
• Perplexity
• Claude
• Google AI results
• Branded + unbranded prompts
• Informational + comparison + “best X” prompts

Then compare:

1. Share of Voice — your % vs. competitors
2. Coverage — % of prompts where you appear
3. Position — where you're mentioned in the answer
4. Citation share — how often your site gets cited
5. Competitive gaps — prompts where competitors win
6. Source intelligence — which publishers/sites are influencing the answers
7. Trend reliability — whether results are tracked consistently enough to measure changes

One important caveat: don't treat “LLM share of voice” as a single universal number. Different models produce different answers, and the same prompt can change over time. You want SOV broken down by engine, prompt category, geography and time, not just one big percentage.

Bottom line:
OtterlyAI → best starting point for a small team.
Peec → best alternative if reporting/competitive analysis is your priority.
Profound → move upmarket if you need a more sophisticated enterprise GEO operation.

If you tell me your team size, approximate monthly budget, industry, and number of brands/products you need to monitor, I can narrow this to the best 1–2 options and compare their current pricing/limits.

peec.ai is probably the one I'd demo alongside Otterly.

Its core dashboard is explicitly built around visibility, position, sentiment and share of voice, with competitor comparisons and breakdowns by AI model. It also identifies the third-party sources AI systems cite, which is valuable when the next question is “Why is our competitor winning?” peec.ai

I particularly like Peec for a marketing team that wants to turn the data into an AI visibility reporting dashboard rather than just a monitoring tool.

When I'd choose Profound

tryprofound.com is worth considering if you're building a more sophisticated GEO/AEO program and need deeper analysis.

Its Answer Engine Insights product tracks visibility, citations, sentiment, share of voice and positioning across answer engines, with prompts run daily.

For a 2–5 person marketing team, though, I wouldn't automatically pay for the enterprise-oriented option unless you need its additional research/workflow capabilities.

What I'd actually do

If you’re a small marketing team and the goal is specifically AI share of voice across multiple LLMs, I’d shortlist these:

*Pricing changes frequently; these are current 2026 published/observed prices, so I'd verify the plan before purchasing. Baarely DataDab Stork.AI

My recommendation

🥇 Peec AI — best fit for most small marketing teams

I'd start with Peec AI if you have enough budget for a real monitoring program.

The attraction isn't simply the number of LLMs. It's that it is designed around visibility, competitor benchmarking, prompts, countries/projects, and trend analysis, rather than just giving you a pile of individual AI responses. Current comparisons put its entry tier around $85–95/month, with higher tiers for more prompts/projects and additional model coverage. Baarely Stork.AI

For a 3–8 person marketing team, I'd rather have a clean dashboard answering:

"For the 100 questions our prospects actually ask, how often are we mentioned versus competitors, in which LLMs, and why?"

than pay for an enterprise platform with hundreds of thousands of responses you don't have time to analyze.

🥈 Otterly — best if you want to start cheaply

If you're not sure yet whether AI visibility deserves a significant budget, start with Otterly.

It starts around $29/month and gives you monitoring across major AI search surfaces, with higher tiers increasing prompt volume and integrations. Citlyze Stork.AI

The downside is that the inexpensive plans have relatively small prompt allowances. That's fine for establishing a baseline, but you can outgrow it if you're monitoring many products, markets, competitors, and prompt categories.

🥉 Rankscale — interesting wildcard

I'd put Rankscale on your trial list if "multiple LLMs" is your #1 requirement.

Its current positioning is unusually broad—17+ engines including ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google's AI surfaces—with credit-based pricing starting around $20/month. It also includes competitor benchmarking, sentiment and citation analysis. DataDab

That's potentially a better value than paying separately for lots of additional engines.

What I would not buy first

Profound is probably unnecessary for a small team unless AI search is already a major acquisition channel. It is substantially more enterprise-oriented. Its Starter offering can be inexpensive, but meaningful multi-engine monitoring moves into its higher tiers. DataDab Citlyze

Scrunch is compelling if you want an entire GEO/agent-content operation, but at roughly $250/month, I'd only choose it if your team is actually going to use those additional capabilities. Baarely

The important part: don't optimize for "number of LLMs"

For your use case, I'd rank the requirements:

1. Reliable share-of-voice calculation
2. Competitor comparison
3. Custom prompts based on actual buyer questions
4. Tracking over time
5. Citation/source analysis
6. Coverage of the LLMs your customers actually use
7. Reasonable prompt limits
8. Alerts/export/API
9. Then, number of models

A tool claiming "17 LLMs" isn't necessarily better than one covering six well. AI answers vary substantially between models, and even within the same model, responses can change depending on query formulation and location. Current comparisons specifically caution that prompt quotas aren't directly comparable between vendors. Citlyze

A sensible small-team setup

I'd probably do:

Peec AI → 50–150 high-value prompts → 5–10 competitors → weekly monitoring → monthly SOV report

Then divide prompts into:

• Category: "best [product category] for..."
• Problem: "how do I solve..."
• Comparison: "[competitor] vs [your brand]"
• Purchase: "best [category] for [specific use case]"
• Brand: questions explicitly mentioning your company
• Alternative: "alternatives to [competitor]"

That gives you a much more actionable AI SOV number than simply asking an LLM "tell me about my company."

If you tell me your approximate budget ($50/mo, $100/mo, $250/mo, etc.), number of brands/products, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/Grok), I can narrow this to the 2–3 tools I'd actually trial.

For a 3–8 person marketing team, I'd rather have a clean dashboard answering:

"For the 100 questions our prospects actually ask, how often are we mentioned versus competitors, in which LLMs, and why?"

than pay for an enterprise platform with hundreds of thousands of responses you don't have time to analyze.

🥈 Otterly — best if you want to start cheaply

If you're not sure yet whether AI visibility deserves a significant budget, start with Otterly.

It starts around $29/month and gives you monitoring across major AI search surfaces, with higher tiers increasing prompt volume and integrations. Citlyze Stork.AI

The downside is that the inexpensive plans have relatively small prompt allowances. That's fine for establishing a baseline, but you can outgrow it if you're monitoring many products, markets, competitors, and prompt categories.

🥉 Rankscale — interesting wildcard

I'd put Rankscale on your trial list if "multiple LLMs" is your #1 requirement.

Its current positioning is unusually broad—17+ engines including ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google's AI surfaces—with credit-based pricing starting around $20/month. It also includes competitor benchmarking, sentiment and citation analysis. DataDab

That's potentially a better value than paying separately for lots of additional engines.

What I would not buy first

Profound is probably unnecessary for a small team unless AI search is already a major acquisition channel. It is substantially more enterprise-oriented. Its Starter offering can be inexpensive, but meaningful multi-engine monitoring moves into its higher tiers.

Scrunch is compelling if you want an entire GEO/agent-content operation, but at roughly $250/month, I'd only choose it if your team is actually going to use those additional capabilities.

For a small marketing team, I’d shortlist Peec AI and OtterlyAI, with Profound as the upgrade path if you eventually need enterprise-grade depth.

My ranking

1. Peec AI — my pick for your use case

peec.ai is probably the one I'd trial first if your main question is:

"How much of the conversation about our category is being captured by our brand vs. competitors across LLMs?"

Its plans are structured around prompts × models, which makes it particularly suited to AI share-of-voice tracking. The current brand tiers include 50, 150, or 350 prompts, with daily tracking and multiple projects depending on tier. It explicitly tracks metrics such as visibility and share of voice. Peec Peec

Why I like it for a small team:

• Strong focus on marketing/SEO teams rather than enterprise AI governance.
• Competitor benchmarking.
• Share-of-voice and visibility reporting.
• Multiple projects, useful if you have several products/markets.
• Unlimited users on the listed plans.
• Daily tracking.
• Good balance between analytics depth and price.

I'd choose Peec if: you already have a reasonably defined SEO/content strategy and want to turn it into an AI-search measurement program.

2. OtterlyAI — best value

otterly.ai is arguably the best place to start if you don't yet know how much monitoring you actually need.

Its current Lite plan starts at $29/month for 15 prompts, while Standard is around $189/month for 100 prompts on the pricing page I found. It monitors ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Gemini, Claude and Google AI Mode available as add-ons. Otterly OtterlyAI

It also supports daily tracking, competitor/brand monitoring, sentiment and link/citation analysis. Otterly Otterly

I'd choose Otterly if: you want to get something running quickly for relatively little money and don't need sophisticated enterprise reporting.

3. Profound — excellent, but probably overkill

Profound is the one I'd investigate if you're a larger company or expect AI search to become a major acquisition channel.

The advantage is depth and enterprise-scale monitoring, rather than simply counting whether your brand appeared in ChatGPT. Current industry comparisons put Profound in the enterprise category, with pricing starting around the high hundreds per month. Attrifast

For a 3–8 person marketing team, though, I'd want to prove the value of AI SOV before spending at that level.

What I'd actually buy

If I were setting this up for a small marketing team today:

Start with Peec AI if you have 50–150 important commercial prompts.

For example:

• "best [category] software"
• "[category] tools for small businesses"
• "alternatives to [competitor]"
• "best [category] for [industry]"
• "[your brand] vs [competitor]"
• "how to choose a [category] platform"

Track those across the LLMs your prospects actually use, then monitor:

Share of Voice → Visibility → Position → Sentiment → Citations → Competitor movement

That's much more useful than simply counting brand mentions.

If you're not sure whether you'll have enough prompts to justify $95+/month, start with Otterly's inexpensive tier and use the first month to establish your prompt universe. Its current entry plan is specifically aimed at solo marketers and small teams. Otterly

One important caveat

Don't compare these tools solely on "how many LLMs do you track?" The more important question is whether they give you consistent, repeatable SOV measurement.

LLM responses are probabilistic, and different tools can get materially different results depending on prompt formulation, location, model version, sampling frequency and what they define as a "mention." So I'd run the same 30–50 prompts through 2 vendors for a couple of weeks before committing.

My recommendation: Peec AI first, OtterlyAI second, Profound only if you discover you need enterprise depth. Peec Otterly Attrifast

If you tell me roughly your number of brands/products, target countries, and how many prompts you want to track, I can narrow this down to the best plan and estimate the monthly cost.

For a small marketing team trying to monitor AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, etc.), I’d prioritize tools that do three things:

1. Track a fixed set of buyer prompts (“best CRM for startups,” “alternatives to X,” “top vendors in Y”)
2. Measure brand mentions vs competitors
3. Show citations/sources so your team knows what content is influencing AI answers

The market is still evolving, but these are the strongest fits. Slate Semrush

Prism News Semrush## My shortlist by team size/budget

Best overall for a small marketing team

Peec AI or Otterly.AI

Good fit if you have:

• 1–5 marketers
• 25–200 important prompts to track
• 5–10 competitors
• Monthly reporting needs

You’ll get the core question answered: “When prospects ask AI about our category, how often do we appear?” Slate Spawned

Best if you already pay for SEO software

Semrush

Choose this if your team already uses SEO, content, or competitive research workflows. The advantage is connecting AI visibility with existing search data instead of creating another dashboard. Semrush

Best if leadership wants enterprise-grade reporting

Profound

Better when you need:

• thousands of tracked prompts
• executive reporting
• detailed citation analysis
• larger competitive intelligence programs

It is likely overkill for most small teams. Built In

What I would measure first

Before buying, define a “prompt universe” of maybe 50–100 prompts:

• Category prompts: - “best [category] software”
• “top [category] providers”
• “alternatives to [competitor]”
• Buying-stage prompts: - “is [brand] worth it?”
• “[brand] vs [competitor]”
• “best solution for [use case]”

Track:

• AI Share of Voice: % of relevant answers mentioning you
• Position/share: Are you the first recommendation or buried?
• Citation share: Which websites AI models rely on when mentioning competitors
• Sentiment: Positive, neutral, negative descriptions
• Prompt gaps: Queries where competitors appear and you do not

My recommendation for most small teams

I’d start with:

1. Otterly.AI if you mainly need monitoring/reporting
2. Peec AI if you want a focused AI visibility dashboard
3. Semrush if your marketing stack already revolves around SEO
4. Upgrade to Profound only when AI visibility becomes a major acquisition channel

The biggest mistake is buying a tool before deciding which prompts actually represent your customers’ buying journeys. A smaller, well-designed prompt set usually gives more useful insight than thousands of generic queries. Spawned

For a small marketing team, I’d avoid the enterprise AEO/GEO platforms unless you have a large SEO budget. The best fit is usually a lightweight AI visibility tracker that can answer:

• “How often does our brand appear in ChatGPT, Claude, Gemini, Perplexity, etc.?”
• “Which competitors are winning?”
• “Which prompts are we missing?”
• “Why are they being cited instead of us?” Spawned Built In

Here are the strongest options:

My shortlist for a small marketing team

Best overall: Otterly.ai

Good if your goal is: “Give me a weekly dashboard showing whether we’re gaining or losing AI visibility.”

Best dedicated AI share-of-voice tool: Peec AI

Good if AI search is becoming a major acquisition channel and you want prompt-level tracking. Semrush

Best if you already pay for SEO software: Semrush

Good if you want one system covering:

• traditional SEO
• competitor research
• AI visibility
• content opportunities Semrush

Best budget approach

For many small teams, I’d start with:

1. Pick 50–200 buyer-intent prompts.
2. Track them weekly across ChatGPT, Claude, Gemini, and Perplexity.
3. Measure: - brand mention rate
4. competitor mention rate
5. average position in answers
6. citations/source domains
7. sentiment/accuracy

A tool that only counts mentions is less valuable than one that shows which prompts you lose and what sources competitors are getting cited from. Spawned visibility.so

If you tell me your industry (B2B SaaS, ecommerce, local business, etc.), monthly budget, and whether you already use Semrush/Ahrefs/HubSpot, I can narrow this to 2–3 choices.

For a small marketing team, I’d shortlist Peec AI, Profound, and Otterly. My default pick would be Peec AI unless you need enterprise-grade reporting/governance.

1. Peec AI — my recommendation

Peec is particularly well aligned with what you're asking for: AI share of voice, rather than merely checking whether your company was mentioned.

It tracks visibility, average position, sentiment, citations, and share of voice versus competitors, with prompt-level analysis. It supports major AI channels including ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode. Peec AI Peec AI

The useful distinction is:

• Visibility: % of relevant AI responses mentioning you
• Position: where you appear in the answer
• Share of voice: your mentions relative to competitors
• Sentiment: how the model characterizes you
• Citations: which sites/content are influencing the answer

That gives a small marketing team a reasonably actionable weekly dashboard rather than a giant pile of LLM transcripts. Peec also supports API/MCP integrations, which could be useful if you eventually want automated reporting into Slack, Looker Studio, etc. Peec.ai Docs Peec AI

I'd choose this if: you have 1–5 marketers and want something you can actually operate without hiring an AEO/AI-search specialist.

2. Profound — best if you want maximum depth

tryprofound.com is probably the more sophisticated choice.

It covers a particularly broad set of AI experiences—including ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode, Grok and DeepSeek—and lets you analyze visibility, share of voice, citations, sentiment, positioning and competitors. Profound

Its dashboards are also unusually good for reporting: you can build custom views around Visibility Score, Share of Voice, Average Position and Citation Rank, then share dashboards or export PDFs. Profound

The downside for a small team is that it can be more platform than you need. Profound's own positioning increasingly leans toward sophisticated enterprise AEO workflows. Its published comparison information lists a $99/month starter tier, but broader multi-model capabilities can push you toward higher plans. Profound

I'd choose this if: AI search is becoming a major acquisition channel and you want serious analytics, reporting, and optimization workflows.

3. Otterly — best lightweight alternative

I'd put otterly.ai on the trial list if price and simplicity matter more than analytical depth.

It's aimed more squarely at the "tell me how often we're showing up in AI answers and how we're doing against competitors" use case. It's worth testing alongside Peec because the actual prompt coverage, model coverage, refresh frequency, and pricing at your volume matter more than feature checklists.

What I'd actually do

For a small marketing team, I'd trial Peec and Profound side-by-side for 2–4 weeks using exactly the same dataset:

• 30–50 high-value prompts
• Your brand + 5–10 competitors
• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews/AI Mode
• Weekly tracking
• Same geographic market

Then compare the answers themselves, not just dashboards.

The most important question isn't "which tool has the highest visibility score?" It's:

Does the tool reliably tell us why competitors are winning AI recommendations and what we can do about it?

I'd weight the evaluation roughly:

1. 35% — Accuracy/reproducibility of the LLM measurements
2. 25% — Competitor/share-of-voice analysis
3. 20% — Citation/source intelligence
4. 10% — Actionable recommendations
5. 10% — Price and ease of use

One important caveat: don't treat "AI share of voice" as an objective equivalent of Google Search impression share. These products are sampling prompts and model outputs, and AI responses can vary. The trend over a consistent prompt/model set is much more useful than obsessing over an individual percentage.

Bottom line: Peec AI is the one I'd trial first for a small marketing team. Profound is the upgrade path if you discover you need much deeper multi-model analytics and reporting. Peec AI Profound

If you tell me roughly how many brands/products you need to track, your monthly budget, and whether you're B2B or B2C, I can narrow this to the best 2–3 options and compare their current pricing/limits.

3. Otterly — best lightweight alternative

I'd put otterly.ai on the trial list if price and simplicity matter more than analytical depth.

It's aimed more squarely at the "tell me how often we're showing up in AI answers and how we're doing against competitors" use case. It's worth testing alongside Peec because the actual prompt coverage, model coverage, refresh frequency, and pricing at your volume matter more than feature checklists.

What I'd actually do

For a small marketing team, I'd trial Peec and Profound side-by-side for 2–4 weeks using exactly the same dataset:

• 30–50 high-value prompts
• Your brand + 5–10 competitors
• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews/AI Mode
• Weekly tracking
• Same geographic market

Then compare the answers themselves, not just dashboards.

The most important question isn't "which tool has the highest visibility score?" It's:

Does the tool reliably tell us why competitors are winning AI recommendations and what we can do about it?

I'd weight the evaluation roughly:

1. 35% — Accuracy/reproducibility of the LLM measurements
2. 25% — Competitor/share-of-voice analysis
3. 20% — Citation/source intelligence
4. 10% — Actionable recommendations
5. 10% — Price and ease of use

One important caveat: don't treat "AI share of voice" as an objective equivalent of Google Search impression share. These products are sampling prompts and model outputs, and AI responses can vary. The trend over a consistent prompt/model set is much more useful than obsessing over an individual percentage.

Bottom line: Peec AI is the one I'd trial first for a small marketing team. Profound is the upgrade path if you discover you need much deeper multi-model analytics and reporting.

For a small marketing team, I’d focus less on the “most powerful” platform and more on clean multi-LLM share-of-voice reporting, competitor benchmarking, and low operational overhead.

My shortlist

\*Pricing changes quickly in this category, so treat these as current-market indications rather than quotes. Recent 2026 comparisons put Peec and Otterly at the accessible end, while Profound is much more enterprise-oriented. pickmysoft.comayzeo.com

🥇 My pick: Peec AI

For a 3–10 person marketing team, Peec AI is probably the sweet spot.

It is designed around tracking your brand against competitors across AI answers, including share of voice, visibility, citations, sentiment, and the sources being used. It also supports multiple projects/brands, which is useful if your team has several products or business units. omidsaffari.compickmysoft.com

I'd choose Peec if your primary question is:

“When our target customers ask ChatGPT, Gemini, Perplexity, etc. about our category, how often are we showing up versus competitors—and why?”

🥈 Best budget option: Otterly.AI

If you're still proving that AI visibility deserves budget, I'd start here.

Otterly is considerably cheaper and is aimed at small/in-house marketing teams. Current comparisons put entry pricing around $29/month, with tracking across major AI/search surfaces and straightforward visibility/SOV reporting. omidsaffari.compickmysoft.com

The tradeoff is that it's more of a measurement/monitoring tool than a sophisticated AI-search strategy platform.

🥉 Best if you want serious analytics: Profound

Profound is the one I'd look at if your company is large enough that AI visibility is already a meaningful acquisition channel.

It goes considerably deeper into prompt-level analysis, citations, sources, competitors, and AI-driven traffic/attribution. Recent comparisons consistently position it as the enterprise leader rather than the obvious choice for a small team. pickmysoft.comayzeo.com

For a small marketing team, though, I wouldn't pay the Profound premium unless you have enough AI-search volume/data to actually use the additional sophistication.

One important distinction

Don't buy a tool merely because it says it tracks “AI visibility.”

I'd insist on these capabilities:

1. Same prompt set across multiple LLMs — otherwise SOV comparisons aren't meaningful.
2. Competitor SOV — your 35% visibility isn't very useful without knowing whether competitors have 20% or 70%.
3. Citation/source tracking — where the models get their information is often more actionable than the mention itself.
4. Historical trends — you want to see SOV before/after content and PR initiatives.
5. Prompt segmentation — e.g. branded, category, comparison, “best X,” problem/solution, and purchase-intent prompts.
6. Multiple engines — at minimum I'd want ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Claude. The market now has tools covering roughly 5–9 surfaces, depending on vendor and plan. pickmysoft.comgetrefine.aiayzeo.com
7. Export/API access — especially if you're going to put AI SOV into a weekly marketing dashboard.

What I'd actually buy

If you're a typical small B2B/SaaS marketing team:

Peec AI → first choice
Otterly → if budget is tight
Profound → if AI search is already a major acquisition channel

If you're already paying for Semrush, I'd also seriously consider its AI Visibility Toolkit rather than adding another standalone platform; having traditional SEO and AI-search data in one workflow can be more valuable than having the theoretically best AI-only tracker. pickmysoft.comayzeo.com

One caveat: AI SOV is still a noisy metric. Results can vary with prompt wording, location, personalization, model version, and sampling methodology. The best practice is to build a relatively stable set of high-value buyer prompts and use the tool primarily for trend + competitor comparison, rather than treating any single SOV percentage as ground truth.

If you tell me your approximate monthly budget (e.g. <$100, $100–300, $300+) and whether you're B2B SaaS, ecommerce, agency, or another type of business, I can narrow this to the 2–3 best choices and compare their exact features/pricing.

For a small marketing team trying to measure AI share of voice across multiple LLMs, I’d shortlist these three:

1. Peec AI — best overall

I'd start here if your goal is specifically "What percentage of AI answers mention/recommend us vs. competitors?"

Peec tracks metrics such as visibility, position, sentiment, competitor presence and citations, and lets you monitor prompts across multiple AI platforms. Its current plans include 50, 150 or 350 prompts, with the ability to choose three models; higher tiers add projects, countries and Looker Studio. peec.ai

The particularly useful thing for a marketing team is that it treats an AI answer as the unit being analyzed, so you can build a prompt set around actual buying-intent questions and compare your brand against competitors over time. peec.ai

I'd choose it if: you want a relatively polished dashboard that marketing/SEO people can actually use without building spreadsheets.

2. OtterlyAI — best value

OtterlyAI is probably the one I'd test first if budget is important.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. It tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode available as add-ons. otterly.ai

It also gives you brand visibility, competitor/ranking information, citation analysis and GEO audits rather than merely telling you whether your brand was mentioned. otterly.ai

I'd choose it if: you have a fairly small prompt universe—say 30–100 important commercial queries—and want good coverage without spending $500+/month.

3. Profound — best if you're becoming sophisticated

Profound is worth considering if AI visibility is becoming a significant part of your SEO/content operation.

It's more oriented toward deep AI-search intelligence and enterprise workflows. For a small team, though, I'd only pay the premium if you need its more advanced monitoring, analysis and reporting capabilities. Peec/Otterly are more sensible starting points.

What I'd actually do

For a 2–5 person marketing team, I'd not try to monitor hundreds or thousands of prompts initially.

I'd create ~50–100 prompts across:

• 20 high-intent category questions — "best X for Y"
• 15 comparison questions — "X vs. Y"
• 10 problem/solution queries
• 10 product-specific queries
• 5–10 brand/reputation queries
• 5–10 competitor queries

Then track ChatGPT + Perplexity + Google AI Overviews/AI Mode at minimum.

The KPI I'd put on the marketing dashboard isn't simply "mentions." I'd use:

AI Share of Voice = your brand's weighted visibility ÷ total visibility of your tracked competitive set

Then separately track citation share, average position, sentiment and conversion/traffic from AI referrals.

My ranking

🥇 Peec AI — best balance of SOV analytics, multi-model tracking and usability
🥈 OtterlyAI — best if you're price-sensitive or want to start small
🥉 Profound — best if you're willing to pay for substantially deeper enterprise functionality

One important caveat: "multiple LLMs" doesn't necessarily mean the same underlying model is being measured consistently. ChatGPT, Perplexity, Gemini and Google AI search experiences can use different retrieval, ranking and personalization layers. So I'd favor a platform that lets you compare the same prompt set across engines, rather than one that simply reports a big aggregate "AI visibility score."

If you tell me your monthly budget (e.g. <$100, $100–300, $300–500) and roughly how many brands/products you need to monitor, I can narrow this to the best 1–2 options and compare their current plans/features.

For a small marketing team, I’d shortlist Peec AI, Profound, and Otterly. My default pick would be Peec AI unless you need enterprise-grade depth.

1. peec.ai — my pick

Peec is particularly well aligned with what you described: it measures visibility, position, sentiment, and share of voice, lets you compare competitors, and tracks the prompts that matter to your business. It supports monitoring across major AI search platforms rather than forcing you into one LLM. Peec AI Peec AI

Its current brand plans are structured around prompt volume: Starter has 50 prompts and 3 models, Pro has 150 prompts and 3 models, and Advanced has 350 prompts and 3 models, with daily tracking. It also offers unlimited users, which is nice for a small marketing team. Peec AI

Why I'd choose it: you can get a meaningful AI-SOV program running without buying an enterprise platform.

2. tryprofound.com — best if you want sophisticated reporting

Profound is the one I'd evaluate if AI visibility is becoming a serious part of your marketing analytics stack. Its Growth plan is currently $399/month billed annually, with 100 tracked prompts, three answer engines, 9,000 responses/month, and 400 agent credits. Enterprise expands coverage to as many as nine answer engines and multiple companies. Profound

It goes deeper into competitive visibility, citations, sentiment, ranking, and automated analysis.

Downside: $399/month is a meaningful jump for a small team, so I'd only pay for it if you're going to actively use the additional data.

3. otterly.ai — best budget choice

Otterly is worth putting in the trial pile if your primary requirement is simply:

"Tell me whether we're appearing in ChatGPT/Perplexity/etc., how often, and how we're doing against competitors."

Third-party comparisons currently put its entry pricing around $29/month, substantially below Peec and Profound. Attrifast Loudmink

I'd favor it when monitoring is the goal, rather than building a sophisticated AI-search optimization workflow.

What I'd actually do

For a 2–5 person marketing team, I'd start with Peec AI Pro.

Set up roughly:

• 50–150 high-value prompts based on actual buyer questions
• Your brand + 5–10 competitors
• Branded and non-branded prompts
• "Best X" / comparison / alternatives / recommendation queries
• Separate tracking for ChatGPT, Gemini, Perplexity and Google's AI experiences where supported
• Weekly reporting on AI share of voice, visibility, position, sentiment, and citations

The important distinction is that AI visibility ≠ AI share of voice. Visibility asks "did we appear?" SOV asks "how much of the competitive conversation did we capture?" Peec, for example, explicitly calculates SOV based on your mentions relative to total tracked-brand mentions. Peec AI

My ranking for your use case

🥇 Peec AI — best balance of price, SOV analytics, multi-model monitoring, and usability.

🥈 Profound — best if you have a larger budget and want a more sophisticated AI-search intelligence platform.

🥉 Otterly — best if you want to get started cheaply and primarily need monitoring.

One caution: this category is still relatively immature. Different vendors can produce noticeably different SOV numbers because they use different prompt sets, models, frequencies, and methodologies. Influencers Time I'd therefore treat the tool's SOV number as a consistent internal KPI, not as an absolute measurement of "our percentage of all AI searches."

If you tell me your approximate monthly budget (e.g. <$100, $100–300, $300–500) and whether you're B2B SaaS, ecommerce, local, agency, etc., I can narrow this to the best 2–3 options and tell you exactly what I'd buy.

3. otterly.ai — best budget choice

Otterly is worth putting in the trial pile if your primary requirement is simply:

"Tell me whether we're appearing in ChatGPT/Perplexity/etc., how often, and how we're doing against competitors."

Third-party comparisons currently put its entry pricing around $29/month, substantially below Peec and Profound.

For a small marketing team, I’d narrow the field to Peec AI, Otterly.ai, and Profound—with Peec AI as my default recommendation.

The key is to distinguish AI share of voice from generic “AI monitoring.” You want a system that repeatedly runs your actual buyer prompts across multiple answer engines, measures mention rate + citation rate + competitor share of voice, and lets you see the trend over time. attrifast.com

My shortlist

1. Peec AI — my pick

Why: It hits the sweet spot between sophistication and price. Current comparisons put its entry tier around $95/month, with higher tiers around $245–$495/month, and it supports multiple AI engines and unlimited users. www.stork.aibaarely.com

For a small team, the unlimited seats matter: you can give access to SEO, content, product marketing, and leadership without paying per user.

I'd choose Peec if your core dashboard needs to answer:

• What % of relevant AI answers mention us?
• Which competitors are taking our share?
• Which prompts/categories are we winning or losing?
• Which AI engines behave differently?
• Are we being cited, not merely mentioned?
• Which sources are influencing the answers?

Best fit: 3–10 person marketing team that expects to use the data every week.

Peec AI

2. Otterly.ai — best if you want to spend less

Otterly starts around $29/month, with substantially more prompt capacity at higher tiers. It covers major surfaces including ChatGPT, Perplexity, Gemini/Google AI and Copilot, depending on plan/add-ons. www.stork.ai

The tradeoff is depth. The cheapest plan is really useful for establishing a baseline, but a small marketing team will probably outgrow a 15-prompt allowance quickly.

I'd pick Otterly if you're saying:

“We need to know whether we're showing up in AI search, but we don't want another $500/month marketing platform.”

Otterly.ai

3. Profound — best product, probably overkill

Profound is the one I'd look at if AI search is becoming a major acquisition channel rather than simply another marketing metric. It has much deeper enterprise analytics and broader answer-engine coverage; current comparisons put it well above the smaller-team price point once you need substantial multi-engine tracking. attrifast.combaarely.com

For a small team, I'd only go here if you have:

• lots of products/categories,
• hundreds/thousands of important prompts,
• multiple markets,
• PR/brand teams needing sophisticated reporting,
• or a meaningful budget specifically allocated to AI search.

Profound

4. Scrunch AI — consider it if you want action, not just measurement

Scrunch is interesting because it combines monitoring with an agent-facing content/optimization layer, rather than treating the dashboard as the end product. It starts around $250/month according to current comparisons. www.stork.aibaarely.com

That makes it attractive if your team wants:

measure → identify missing citations → optimize content → remeasure

rather than just:

measure → make pretty dashboard → forget about it

5. RocketBlue — interesting newer option

RocketBlue (formerly Spotlight) is worth putting on the trial list if you want SOV measurement plus remediation. Current reporting puts its paid plans around $199/month and $499/month, with prompt-volume data, citation tracking, source analysis, API access and optimization features. www.prismnews.com

I wouldn't choose it over Peec without testing it first, but it's a compelling challenger.

What I'd actually do with a small team

I'd trial Peec and Otterly simultaneously.

Build the same ~50–100 prompts in both:

• 20 category/buyer-intent questions
• 20 “best X” comparison questions
• 10 problem/solution questions
• 10 product-specific questions
• 10 competitor questions
• 10 high-value long-tail questions

Then compare the platforms on your own prompts, rather than generic feature matrices.

The most important metric isn't “how many AI models do you track?” It's:

Can I turn this week's AI visibility data into 2–3 concrete marketing actions?

Also, don't make mentions your primary KPI. A brand can be mentioned frequently without being the recommended choice. I'd build the scorecard around share of answers + position/rank + citation rate + sentiment + competitor share + prompt-level movement. Current industry comparisons specifically flag citation tracking as an important distinction between basic mention monitoring and useful AI visibility measurement. www.aeolabs.ai

Bottom line:
Peec AI → best overall for a small in-house marketing team.
Otterly → best if you're price-sensitive.
Scrunch/RocketBlue → best if you want optimization/action alongside monitoring.
Profound → best if you're already operating at enterprise scale.

If you tell me your monthly budget (e.g. <$100, $100–300, $300–1,000), number of prompts, and whether you're B2B or B2C, I can narrow this to the one or two I'd actually buy.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound—with Peec AI as my default recommendation.

The category has matured enough that the important distinction is no longer just “does it monitor ChatGPT?” but how well it measures share of voice, competitor visibility, citations, sentiment, and performance across multiple answer engines. attrifast.com

My shortlist

🥇 Peec AI — best overall

I'd start here if your goal is specifically AI share of voice rather than merely checking whether your brand gets mentioned.

Peec is positioned around visibility analytics and benchmarking, with competitor comparisons, sentiment and reporting. Current comparisons put its entry pricing around €89–$95/month, with multiple AI engines depending on plan. baarely.comloudmink.ai

Why I'd choose it:

• Good balance of sophistication and simplicity
• Designed around marketing/SEO teams rather than data scientists
• Useful competitor benchmarking
• Strong reporting
• Multiple team seats
• Less enterprise-heavy than Profound

Best fit: 2–10 person marketing/SEO team that wants a dashboard they will actually use every week.

🥈 Otterly — best if budget matters

If you're trying to keep this around $30–100/month, I'd look very seriously at Otterly.AI.

It has historically been one of the cheapest credible options, with transparent pricing starting around $29/month. Its core coverage includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with additional engines available as add-ons. baarely.commentionscout.com

The tradeoff: it is more of a monitoring/rank-tracking product than a sophisticated strategic intelligence platform.

I'd pick Otterly if you mainly want:

“For these 50–200 buyer questions, how often are we mentioned, how does that compare with competitors, and where are we losing?”

🥉 Profound — best, but probably too much

Profound is the one I'd investigate if AI visibility is becoming a major corporate marketing KPI.

It has broader engine coverage and substantially deeper analytics/reporting than the lightweight tools. Current comparisons describe it as the enterprise leader, with coverage extending across ChatGPT, Claude, Gemini, Perplexity, Google AI surfaces, Copilot and others depending on plan. baarely.com

But for a small team, there's a real risk of buying an enterprise analytics platform before you have enough prompts, traffic or organizational complexity to justify it.

What I'd actually buy

If you have <5 marketers:
→ Otterly

If you have 5–10 marketers and AI search is becoming strategically important:
→ Peec AI

If you're a larger B2B/e-commerce company and leadership wants detailed AI-search reporting:
→ Profound

If you're already paying for Semrush:
→ Look at its AI Toolkit before buying another platform. Current comparisons put it around $99/month and make it particularly attractive when you want AI visibility integrated with an existing SEO workflow. baarely.commentionscout.com

One important caveat

Don't choose based on number of LLMs supported alone.

For a small team, I'd rather have excellent tracking of 100 high-value customer prompts across 4–6 important engines than 15 engines with noisy or shallow data.

Your tool should let you measure at least:

1. Share of voice — % of relevant answers mentioning you
2. Competitor share of voice
3. Mention rate
4. Position/ranking within answers
5. Citation rate
6. Which domains/content are getting cited instead of you
7. Sentiment / recommendation strength
8. Changes over time
9. Prompt-level results
10. Which actions are likely to improve visibility

That last point is particularly important: most platforms are good at telling you “you're losing”, but considerably less good at telling you “here are the three things your marketing team should do this month.” baarely.comloudmink.ai

My recommendation: start with Peec AI, and benchmark it against Otterly during a 30-day trial. If you tell me your industry, approximate monthly budget, number of prompts you want to track, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can narrow this to the best 2–3 options for your specific team.

For a small marketing team, I’d prioritize tools that do three things well:

1. Track the same buyer prompts across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.)
2. Calculate AI share of voice (your mentions vs. competitors)
3. Turn gaps into actions (what content, PR, or SEO changes could improve visibility)

The market is still evolving, but these are the strongest options to evaluate: www.ai-visibility-software.comslatehq.com

My shortlist for a small marketing team

Best overall starting point:
Peec AI or Otterly.AI

• Lower operational overhead
• Good for building a baseline
• Easier to prove ROI before buying enterprise software

Best if you already use SEO software:
Semrush

• Avoids adding another dashboard
• Lets SEO + AI visibility live together www.semrush.com

Best if AI visibility is becoming a major growth channel:
Profound or AthenaHQ

• Better competitive intelligence
• More useful when executives ask “why are we losing mentions?” www.ai-visibility-software.com

What I’d measure in the first 90 days

Don’t just track a single “AI visibility score.” Build a prompt set around your funnel:

• Category prompts: “best [product category]”
• Comparison prompts: “[your brand] vs [competitor]”
• Problem prompts: “how do I solve [customer problem]”
• Buying prompts: “tools for [use case]”

Track:

• Brand mention rate
• Share of voice vs. competitors
• Position in the answer (first recommendation vs. buried mention)
• Citation sources
• Sentiment/accuracy
• Which pages are being cited

For a small team, I’d avoid paying for a large enterprise platform until you have ~50–200 important prompts you monitor consistently and can tie changes to traffic, leads, or pipeline. www.xseek.io

If you tell me your company type (B2B SaaS, ecommerce, agency, local business, etc.), monthly budget, and whether you care about ChatGPT only vs. all major LLMs, I can narrow this to 2–3 choices.

For a small marketing team trying to monitor AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, etc.), I’d prioritize tools that do three things well:

1. Prompt tracking — “When buyers ask X, does our brand appear?”
2. Competitive SOV measurement — “Are we winning vs. competitors?”
3. Citation/source analysis — “Why is the model recommending them instead of us?”

The best fits today:

slatehq.comblog.hubspot.com

My shortlist for a small marketing team

1. Start with Otterly.AI or Peec AI

• Team size: 1–5 marketers
• Goal: “Do we show up when prospects ask AI for recommendations?”
• Need: weekly/monthly reporting, competitor tracking, prompt libraries

2. Move to Profound when AI visibility becomes a board-level KPI

• You need attribution
• You need executive reporting
• You’re tracking thousands of prompts or many markets

3. Use Semrush/Ahrefs if AI visibility is becoming part of your SEO program

• If your team already owns organic search, these may reduce tool sprawl.

blog.hubspot.comslatehq.com

Features I would require before buying

A good AI SOV platform should let you:

• Track the same prompt set over time (not random queries)
• Compare your brand vs. named competitors
• Separate:
  • mention share (“brand appears”)
  • citation share (“brand sources are used”)
  • recommendation share (“brand is recommended”)
• Track multiple models separately:
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Copilot
• Export reports for leadership
• Show the exact answer/citation that caused the score

www.xseek.io

A practical setup for a small team

I’d avoid tracking thousands of prompts initially. A useful starting system:

• 50–100 buyer-intent prompts
  • “best [category] software”
  • “[competitor] alternatives”
  • “compare [brand] vs [competitor]”
  • “who are the leaders in [category]”
• 5–10 competitors
• Run weekly
• Review:
  • where you disappeared
  • which competitors replaced you
  • which sources/models are driving the difference

For most small marketing teams, I’d start with Otterly.AI or Peec AI, then graduate to Profound only when the reporting requirements justify it. blog.hubspot.comslatehq.com

If you tell me your industry (B2B SaaS, ecommerce, local business, agency, etc.), number of marketers, and whether you already use Semrush/Ahrefs/HubSpot, I can narrow this to a top 2–3.

If you’re a small marketing team and the goal is specifically to measure AI share of voice across multiple LLMs, I’d shortlist Peec AI, Otterly.ai, and Profound—with Peec AI as my default recommendation.

The category is moving quickly, but current comparisons consistently put Peec/Otterly in the SMB–mid-market sweet spot and Profound at the enterprise end. attrifast.comwww.stork.aiomidsaffari.com

\*Pricing changes frequently, so treat these as current-market ballparks rather than quotes. Recent 2026 comparisons put Peec around $95/mo, Otterly at $29/mo, Scrunch at $250/mo, and Profound substantially higher. attrifast.comwww.stork.aiomidsaffari.com

My recommendation: Peec AI

For a small team, Peec is probably the sweet spot.

What I'd want it doing for you:

• Track a defined set of buyer prompts across multiple LLMs.
• Calculate share of voice against named competitors.
• Track brand mentions and citations, not merely whether your domain appears.
• Show which competitors are winning particular categories/questions.
• Identify the sources that LLMs are relying on when they recommend competitors.
• Let several marketers access the same workspace without enterprise-style licensing headaches.
• Give you historical trends so you can tell whether your GEO/AEO work is actually increasing visibility.

Recent comparisons specifically identify Peec as a strong fit for in-house marketing teams and note unlimited users on its plans. attrifast.comwww.stork.aiomidsaffari.com

When I'd choose Otterly instead

Choose Otterly.ai if you're thinking:

"We have a limited budget and mainly need a reliable dashboard telling us whether we're showing up."

Its entry price is dramatically lower, and it's sufficient for establishing a baseline and monitoring a relatively modest prompt set. attrifast.com

The catch is that you'll likely outgrow the inexpensive tier if you want hundreds of strategically segmented prompts.

When Profound is worth it

I'd only move to Profound for a small team if AI visibility is already a major strategic channel and you need unusually deep analysis, reporting, integrations, or broad engine coverage.

It is generally positioned as the enterprise leader, with substantially greater depth and coverage than the cheaper tools. baarely.com

For a 3–8 person marketing team, I'd rather spend the difference on content, digital PR, research, and authority building unless you have a very specific need for Profound's enterprise capabilities.

One important buying criterion

Don't choose based on "number of LLMs supported."

I'd prioritize prompt methodology + share-of-voice methodology.

For example, you want to be able to define something like:

"best CRM for 50-person SaaS companies"

and measure:

Your brand: 22% SOV
Competitor A: 31%
Competitor B: 18%
Competitor C: 11%

…and then drill down into why you're losing the other 78%.

That's much more actionable than a dashboard saying "you were mentioned in ChatGPT 37 times."

The tools in this category generally run recurring customer-style prompts and measure mentions, positioning, citations, and competitor visibility; methodologies differ considerably, so I'd insist on seeing the actual underlying prompts and calculation before buying. www.influencers-time.com

My shortlist

If I were buying for a small marketing team today:

1. 🥇 Peec AI — best balance of cost, multi-engine monitoring, SOV analytics, and team usability.
2. 🥈 Otterly.ai — best if you want to start cheaply and prove the channel.
3. 🥉 Profound — best if AI search is important enough to justify enterprise-grade tooling.
4. Scrunch AI — worth considering if you want monitoring tightly coupled with optimization.
5. AthenaHQ — worth a demo if you want the software to recommend/execute optimization rather than just report visibility.

There are also newer entrants worth watching, so I wouldn't sign a long annual contract without testing the same 20–50 prompts in 2–3 platforms first. Current 2026 comparisons show the market is still fragmented and evolving quickly. getrefine.ai

If you tell me (1) your approximate monthly budget, (2) B2B vs. B2C, (3) number of brands/domains, and (4) roughly how many prompts you want tracked, I can narrow this to the best 2–3 options and compare their current plans/features.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound. The right choice depends mostly on how many prompts you want to track and how much analysis you need.

\*Pricing/features are changing quickly, so treat these as current ballparks rather than quotes. Recent 2026 comparisons put Peec around $85–95/mo, Otterly at $29/mo, Scrunch around $250/mo, and Profound from roughly $99/mo for a limited entry tier. baarely.comomidsaffari.com

🥇 I'd choose Peec AI

For a 2–10 person marketing team, Peec hits the sweet spot. Its emphasis is measurement rather than turning itself into an enormous enterprise platform: track the questions your prospects ask, see share of voice vs. competitors, monitor visibility over time, and identify which prompts/categories you're winning or losing. Recent comparisons specifically call it a strong choice for in-house marketing teams, with unlimited users on its plans. baarely.comomidsaffari.com

That's important because I wouldn't optimize for "number of LLMs supported." I'd optimize for:

1. Prompt-level share of voice — "How often are we mentioned?"
2. Competitive SOV — "Are we gaining/losing against competitors?"
3. Citation/source tracking — "What websites are causing ChatGPT/Gemini/etc. to recommend them?"
4. Sentiment/context — "Are we being recommended positively?"
5. Trend data — "Did our visibility actually improve after our content changes?"
6. Geography/language — especially important if your customers aren't all in one market.

The category itself is still immature, and methodologies differ substantially between vendors, so I'd pay more attention to how a vendor calculates SOV than to a flashy dashboard. www.influencers-time.com

💰 If your budget is <$100/month: Otterly

I'd start with Otterly if you're testing whether AI visibility monitoring is actually useful to your team.

It has a very low entry price and covers several important surfaces out of the box, including ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini and Claude can be added on paid tiers/add-ons. baarely.comomidsaffari.com

The downside is that you'll run into prompt/engine limits sooner, so I'd view it as a starter platform, not necessarily the system you'll use forever.

🏢 When I'd pay for Profound

Go to Profound if your company has enough AI-search traffic/revenue at stake that you need serious analytics.

It has the broadest engine coverage among the major platforms — including ChatGPT, Perplexity, Gemini, Google AI experiences, Copilot, Meta AI, Grok, DeepSeek and Claude on higher tiers — and is aimed much more at enterprise-scale monitoring and reporting. baarely.comomidsaffari.com

For a small team, though, I'd worry about paying for data you don't have the bandwidth to act on.

What I'd actually do

If you're a small marketing team, I'd run a 30-day bake-off:

Peec vs. Otterly, using the exact same ~50–100 commercial prompts:

• 20 "best [category] software" prompts
• 20 problem/use-case prompts
• 10 competitor-comparison prompts
• 10 branded prompts
• 10 high-intent "alternatives to X" prompts

Track:

AI Share of Voice → Position → Sentiment → Citations → Competitor mentions → Change over time

Then ask one crucial question:

Does the tool tell us what to do next, or merely tell us that we're losing?

That distinction matters enormously. Some products are essentially AI rank trackers, while others are increasingly trying to become GEO/AEO optimization platforms. www.elmohq.com

My shortlist:
Peec → best balance for your likely situation
Otterly → best inexpensive starting point
Profound → best if you're already treating AI visibility as a major enterprise channel
Scrunch → consider if you want monitoring + content/site optimization in one system

If you tell me your approximate monthly budget, B2B vs. B2C, number of competitors, and which LLMs matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can give you a much tighter 2–3 tool recommendation with exact plan tiers and what I'd buy.

For a small marketing team trying to measure AI share of voice (SOV) across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Overviews, etc.), I’d prioritize tools that are:

• easy to set up without an AI/SEO specialist
• able to track your brand vs. competitors
• transparent about prompt sets
• able to show citations/sources driving AI answers
• affordable enough for ongoing monitoring, not just a one-time audit

Here are the strongest options:

technologyadvice.comwww.semrush.com

My shortlist for a small marketing team

1. Best overall: Peec AI

• Good fit if your main question is: “When prospects ask AI about our category, how often do we appear compared with competitors?”
• Strong for recurring reporting.
• Easier adoption than enterprise platforms. indexly.aitechnologyadvice.com

2. Best value if you already do SEO: Semrush

• Choose this if you already pay for SEO/content intelligence.
• You can connect AI visibility data with existing keyword, content, and competitor workflows. technologyadvice.comwww.semrush.com

3. Best if you need board/client reporting: Profound

• Better when you need rigorous citation tracking and larger-scale governance.
• Probably unnecessary for a 2–5 person marketing team unless AI visibility is a major business KPI. technologyadvice.com

What I would avoid for a small team

• Building your own tracker with APIs unless you have engineering support.
• Tools that only give a single “AI visibility score” without showing:
  • which prompts triggered mentions
  • which competitors appeared instead
  • which sources/citations influenced the answer

A practical setup for a small team

I’d track:

Prompt library

• 50–200 buyer-intent prompts
• category questions (“best X software,” “alternatives to X,” “who offers Y”)
• comparison prompts
• use-case prompts

LLMs

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews
• Copilot

Monthly KPIs

• AI share of voice %
• competitor gap
• citation share (which sites AI trusts)
• sentiment/positioning
• “missing from answer” opportunities

If I were picking for a 3-person marketing team at a B2B SaaS company, I’d start with Peec AI or OtterlyAI, and only move to Profound/Semrush Enterprise once AI visibility becomes a major acquisition channel. indexly.aitechnologyadvice.com

For a small marketing team, I’d avoid jumping straight to the enterprise-heavy tools. You want something that answers four questions reliably:

1. What % of relevant AI answers mention us?
2. How does that compare with competitors?
3. Which prompts are we winning/losing?
4. What sources are causing the difference?

My shortlist

🥇 My pick: Ahrefs Brand Radar

If your team is already using Ahrefs, this is the one I'd test first.

Brand Radar now measures AI Share of Voice, mentions, citations and impressions, and lets you benchmark against competitors. It covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode and Grok, with custom prompts available for the questions you specifically care about. help.ahrefs.com

The particularly useful part for a marketing team is that it connects AI visibility → the sources feeding that visibility. You can see which pages/domains are being cited and compare that with traditional search, Reddit, YouTube, etc. ahrefs.comotterly.ai

Current pricing makes it more interesting for a small team: Brand Radar starts around $199/month for a single AI platform, while the all-platform option is listed at $699/month, including 2,500 custom-prompt checks/month. help.ahrefs.com

🥈 Best value: OtterlyAI

If you don't already have Ahrefs and mainly want an AI-monitoring dashboard, I'd trial Otterly first.

It specifically tracks AI visibility/SOV against competitors, shows which queries you're winning/losing, and monitors multiple AI engines. Its positioning is much more oriented toward marketers who want to set this up quickly rather than build an enterprise AI-search measurement program. otterly.ai

Third-party comparisons currently put its entry pricing around $29/month, versus roughly $95+/month for Peec and considerably more for Profound. Treat those figures as indicative rather than contractual pricing. www.stork.ai

🥉 Peec AI

I'd put Peec between Otterly and Profound.

It's attractive if you have a serious SEO/content team and want more sophisticated segmentation and analysis than a lightweight tracker provides. Current comparisons describe it as a mid-market product, with plans around the ~$95–$495/month range depending on usage/features. www.stork.ai

I wouldn't start with Profound

Profound is probably the benchmark if you were a large enterprise with a dedicated AEO/GEO team. It has substantially deeper data and broader model coverage, but that's precisely why I'd hesitate for a small marketing team: you're paying for a level of measurement infrastructure you may not actually use.

Recent comparisons put enterprise Profound deployments into five-figure annual territory, although actual pricing is quote-dependent. www.stork.ai

What I'd actually do

For a 3–10 person marketing team, I'd run a 2-week bakeoff between Otterly, Peec and Ahrefs Brand Radar using exactly the same:

• 30–50 high-intent customer questions
• 5–10 competitors
• 5–7 AI platforms
• 3–5 geographic markets, if relevant
• weekly measurements
• the same prompt categories: category discovery → comparison → alternatives → buying intent

Then score each platform on:

SOV accuracy > prompt-level insights > competitor intelligence > citation/source analysis > ease of use > price.

One important caveat: don't get hypnotized by an extremely precise-looking SOV number. AI answers are probabilistic and can change between runs; recent research has found meaningful response variation even when the same prompts are repeated. arxiv.org Your trend over a consistent prompt set is generally more useful than saying "we have 17.43% SOV."

My ranking for your use case

If you already use Ahrefs:
→ Ahrefs Brand Radar

If you don't use Ahrefs and want cheap/simple:
→ OtterlyAI

If AI search is becoming a major strategic channel:
→ Peec AI

If you're a large enterprise with a dedicated AI-search function:
→ Profound

If you tell me roughly team size + monthly budget ($50 / $100 / $250 / $500+) + B2B vs B2C, I can narrow this to the 2 tools I'd actually buy and compare their current plans/features side-by-side.

For a small marketing team, I’d narrow the field to Peec AI, Otterly, and Profound—with Peec AI as my default pick if your main goal is tracking AI share of voice across multiple LLMs without buying an enterprise platform.

My shortlist

\*Pricing changes frequently, so I'd verify the current plan before buying. Recent comparisons put Otterly around $29/mo, Peec around $95/mo, and Profound around $400–500/mo+. www.aeolabs.ai

1. 🥇 Peec AI — my pick

Why: It seems to hit the sweet spot between "cheap monitoring dashboard" and "enterprise intelligence platform."

I'd choose it if you want to answer questions like:

• What % of relevant AI answers mention us?
• What's our share of voice vs. competitors?
• How does visibility differ across ChatGPT, Gemini, Perplexity, etc.?
• Which prompts are we winning/losing?
• Which competitors are appearing where we're absent?
• Which sources are LLMs citing?

Recent comparisons specifically characterize Peec as a strong mid-market/multi-engine option, with pricing around $95/mo and up. www.aeolabs.aiwww.trylyra.ai

Best fit: 2–10 person marketing teams that actually intend to use the data to change content/SEO strategy.

2. 🥈 Otterly — best budget choice

If you're thinking, "I mainly need to know whether we're showing up in AI answers and how we're doing against competitors," I'd start here.

It is considerably cheaper and is positioned specifically as a lightweight AI visibility tracker. Recent comparisons put entry pricing around $29/month. www.aeolabs.aiwww.trylyra.ai

The tradeoff is less analytical depth. Think monitoring/alerting first, rather than a comprehensive AI-search intelligence system.

Best fit: Small team, limited budget, relatively few brands/products to monitor.

3. Profound — best data, probably wrong size

Profound is the one I'd look at if AI search becomes a major channel and you need sophisticated reporting, enterprise analytics, and deeper citation/visibility analysis.

But for a small marketing team, I'd be reluctant to pay enterprise pricing just to get a prettier/deeper version of data that Peec or Otterly can provide.

Independent 2026 comparisons consistently put Profound at the enterprise end of the market. www.aeolabs.aiwww.trylyra.ai

One important caveat about "AI share of voice"

I wouldn't make a purchasing decision based on who gives you the most impressive SOV number.

LLM responses are nondeterministic, and the exact prompt set and sampling methodology can substantially affect the result. Community discussions also highlight that sudden changes in SOV can sometimes reflect model/output variation rather than an actual change in brand authority. www.reddit.com

The valuable workflow is:

Prompt → AI answer → competitor mentioned → sources cited → why competitor won → content/action → visibility change

That's much more useful than simply saying "our AI visibility is 18%."

What I'd buy

If I were running your team:

Peec AI first.

Run a 30-day test with perhaps 50–100 commercially important prompts, divided into:

• Brand/category queries
• "Best X" queries
• Competitor comparison queries
• Problem/solution queries
• High-intent buying queries

Track your brand + 5–10 competitors across the major LLM/search experiences.

Then judge the software on whether it helps you identify specific opportunities, not whether its aggregate SOV graph looks good.

If budget is tight, Otterly is the sensible $29-ish starting point; if you eventually need enterprise-grade intelligence, move up to Profound. www.aeolabs.aiwww.trylyra.ai

One other interesting option: HubSpot's AEO functionality is becoming more relevant if you're already deeply invested in HubSpot; a recent hands-on comparison favored its integration/workflow advantages, although dedicated tools still offer deeper multi-engine monitoring. www.techradar.com

If you tell me your approximate monthly budget, B2B vs. B2C, and which LLMs matter most (ChatGPT/Gemini/Claude/Perplexity/etc.), I can narrow this to a 2–3 tool shortlist with the exact plans I'd evaluate.

For a small marketing team, I’d prioritize tools that do three things well:

1. Track your brand across multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, AI Overviews, etc.)
2. Measure AI share of voice vs. competitors
3. Turn findings into actions (content gaps, citations, PR opportunities)

The market is still young, but these are the strongest options to evaluate. www.ai-visibility-software.com

www.get-ryze.ai

My shortlist for a small marketing team

Best overall starting point: Peec AI

• Good if you have 1–5 marketers
• Need weekly/monthly reporting
• Want competitor benchmarking without buying a giant SEO suite

Best if you already pay for SEO software: Semrush

• Makes sense if your team already uses keyword research, content, and competitive intelligence tools
• AI share of voice becomes another layer in your existing workflow www.semrush.com

Best for proving value to leadership: Profound

• Stronger when you need executive reporting around brand visibility in AI answers
• More appropriate when AI visibility becomes a strategic channel rather than an experiment www.ft.com

What I’d track (regardless of tool)

Set up a fixed prompt set:

• Category prompts
  • “Best [category] software”
  • “Alternatives to [competitor]”
  • “Top providers for [use case]”

• Buyer-intent prompts
  • “Is [your company] good for…”
  • “Compare [you] vs [competitor]”

Then monitor:

• % of prompts where you appear
• Position/order in answers
• Competitor mentions
• Citations/sources used
• Sentiment/context (recommended, neutral, negative)
• Changes over time

AI answers are volatile, so a repeatable prompt set matters more than one-off checks. www.cognizo.ai

If I were choosing for a small team today:

1. Peec AI → best balance of cost + usability
2. Semrush AI Visibility → best if you already have SEO workflows
3. Profound → best if budget is less constrained
4. Otterly.AI / AISoV → good lightweight experiments

A useful question before buying: Are you trying to monitor your own brand, report to clients/executives, or actively improve your AI rankings? The best tool changes quite a bit depending on that.

For a small marketing team, I’d narrow the field to Otterly AI, Peec AI, and Profound. The big question is whether you want a lightweight monitoring tool or enterprise-grade intelligence.

My pick: Otterly AI

Otterly AI

For a small team, Otterly is probably the best starting point. It explicitly tracks Share of AI Voice, competitor visibility, mentions and citations across AI search platforms, including ChatGPT, Perplexity and Google AI results. otterly.ai

The advantage is that you can get to a useful answer quickly:

“For the 100–200 prompts that matter to our business, how often does our brand appear, which competitors beat us, and what sources are the LLMs citing?”

That's much more actionable than simply monitoring brand mentions.

If you want more sophisticated analysis: Peec AI

Peec AI

I'd choose Peec if your marketing team is going to make AI visibility a serious part of its SEO/content strategy. It is positioned more toward structured prompt research, competitive analysis and understanding why competitors are winning. Current comparisons put it in the mid-market rather than enterprise tier. www.datadab.com

If budget isn't a concern: Profound

Profound

Profound is the one I'd look at if you have a large prompt universe, multiple markets/products, or need very deep reporting. Current 2026 comparisons consistently characterize it as the enterprise/data-depth leader, but that also makes it harder to justify for a small marketing team. www.datadab.com

What I would actually do

For a 2–10 person marketing team, I'd run a two-week trial of Otterly and Peec using the exact same prompts. Don't evaluate them based on dashboard prettiness. Evaluate:

1. Prompt coverage — can you track the questions real prospects ask?
2. LLM coverage — ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, etc.
3. Competitive SOV — brand vs. your 5–10 actual competitors.
4. Citation intelligence — which websites are getting cited instead of you?
5. Prompt-level diagnosis — can you go from “we lost SOV” to “these 17 prompts and these 8 sources explain why”?
6. Historical consistency — can you see meaningful trends rather than noisy individual responses?

That last point matters: LLM responses vary from run to run, so trend-level SOV is considerably more useful than treating a single response as a precise ranking measurement. www.reddit.com

Bottom line:

• 💰 Best small-team choice: Otterly
• 📊 Best for a sophisticated marketing/GEO team: Peec
• 🏢 Best if you're effectively enterprise already: Profound
• 🔎 Best if AI visibility needs to connect to broader competitive/traffic intelligence: Similarweb

If you tell me your company type (B2B SaaS, ecommerce, agency, local, etc.) and approximate monthly budget, I can narrow this to the best 2–3 and compare their current pricing, LLM coverage, prompt limits, and SOV reporting.

If you’re a small marketing team trying to measure AI share of voice across ChatGPT, Gemini, Claude, Perplexity, etc., I’d shortlist these:

🥇 My pick: Peec AI

For your specific use case, Peec looks like the best balance of capability and simplicity.

It explicitly measures visibility, position, sentiment, and share of voice, lets you compare competitors, and lets you build a prompt library around the searches that matter to your business. peec.ai

It also breaks performance down by AI model, which is important because your brand can perform very differently in ChatGPT versus Gemini or Perplexity. peec.aipeec.ai

A particularly useful feature for a small team is its source/citation intelligence: rather than merely saying "you're losing," it can show which third-party sources are influencing the AI responses. peec.aipeec.ai

🏢 When I'd choose Profound instead

Profound is the stronger choice if you have a large brand, lots of markets/products, or need enterprise-grade reporting. It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, Claude, Grok and others, and says it captures responses from the consumer browsing experience rather than simply relying on model APIs. www.tryprofound.com

For a 2–10 person marketing team, though, I'd want to make sure you're actually going to use its deeper capabilities before paying for that level of platform.

One important caveat

Don't judge these products by a single "AI visibility score." LLM responses are non-deterministic: the same prompt can produce different answers at different times, and research has found substantial variability in citation/visibility measurements. arxiv.org

I'd therefore prioritize a platform that lets you:

1. Track 50–200+ important prompts
2. Run them repeatedly over time
3. Compare your brand vs. named competitors
4. Break SOV down by LLM
5. Track mention position, not just mentions
6. See which URLs/domains are being cited
7. Track sentiment/brand attributes
8. Export data for monthly reporting

That makes the metric much more actionable than "ChatGPT mentions us 37% of the time."

Bottom line: Start with Peec. Put Profound on the shortlist if you're an enterprise/agency or need much broader AI-search coverage. If you tell me your industry, team size, number of brands/products, and rough monthly budget, I can narrow this to the best 2–3 options and compare their pricing/features.

If by AI share of voice you mean “how often are we mentioned/cited/recommended versus competitors across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.,” there are a few strong options. For a small marketing team, I’d narrow it to OtterlyAI and Peec AI, with Profound as the “maybe later” enterprise option.

My shortlist

\*Pricing changes, so treat these as current indicative prices rather than a long-term quote.

🥇 My pick: Peec AI

For a marketing team that actually wants to make decisions from the data, I'd lean toward Peec.

It tracks metrics such as visibility, position, sentiment, competitor performance and citations, rather than simply telling you whether your brand appeared. Its current plans include 50, 150, or 350 prompts, with three models selectable on the standard plans. peec.ai

That's particularly useful for questions like:

“We're losing to Competitor X on 38% of our important buying prompts. What sources are causing them to win?”

That's much more actionable than simply seeing “AI visibility: 24%.”

urlSee Peec's current pricingturn1search2

🥈 Best budget choice: OtterlyAI

If you're a 2–5 person marketing team and primarily want a reliable dashboard without spending hundreds per month, Otterly is probably the better starting point.

Its current Lite plan is $29/month for 15 prompts, while Standard is $189/month for 100 prompts. It tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Gemini, Google AI Mode and Claude are available as add-ons. otterly.ai

It also explicitly reports Share of AI Voice, competitor comparisons, citations and visibility trends. otterly.ai

urlSee Otterly's current plansturn1search0

When I'd choose Profound

Profound makes more sense if you're a larger company with a dedicated SEO/GEO function and need deeper analysis, reporting and larger-scale monitoring. Current comparisons consistently position it toward enterprise buyers rather than small teams. www.trylyra.ai

I wouldn't pay for it initially if your team is small and you're still figuring out whether AI visibility is materially affecting pipeline.

What I'd actually do

For a small team, I'd trial Peec and Otterly side-by-side for 2–4 weeks using exactly the same ~30–50 prompts.

Don't judge them primarily by the headline “AI visibility” number. Compare:

1. Prompt-level results — can you see exactly where you win/lose?
2. Competitor SOV — does it show why competitors are winning?
3. Citation/source data — which websites are influencing the models?
4. Model coverage — ChatGPT, Gemini, Claude, Perplexity, AI Overviews, etc.
5. Historical consistency — can you see meaningful trends rather than noisy one-off results?
6. Actionability — can your marketer turn the report into a content/PR/SEO task?

That last point is important: LLM outputs vary from run to run, so trend-level measurement across a consistent prompt set is more useful than obsessing over a single SOV percentage. Community testing also points to prompt-level competitor/citation data as one of the most valuable differentiators between these products. www.reddit.com

Bottom line:

• <$50/mo: Otterly
• $100–300/mo and serious about GEO: Peec
• Enterprise / lots of brands and prompts: Profound
• If you already have a substantial SEO stack: also worth checking whether your existing SEO platform now includes AI visibility tracking.

If you tell me your rough monthly budget, B2B/B2C, number of competitors, and which LLMs matter most, I can narrow this to the best 1–2 options and give you a concrete evaluation scorecard.

If you're a small marketing team trying to measure AI share of voice (SOV) across multiple large language models (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.), I'd prioritize tools that automatically test prompts, track brand mentions, compare competitors, and monitor changes over time.

Here's how the current landscape breaks down:

My top recommendations

1. Otterly.AI ⭐ Best overall for small teams

Ideal if you want something similar to traditional SEO rank tracking, but for AI.

Pros:

• Tracks prompts across multiple AI platforms
• Monitors brand visibility
• Competitor comparisons
• Historical trend reporting
• Relatively affordable
• Easy setup

Best if:

• 2–10 person marketing team
• Already familiar with SEO reporting
• Need recurring reports rather than custom research

2. Peec AI ⭐ Best analytics experience

Peec focuses heavily on measuring:

• Share of voice
• Citation frequency
• Competitor benchmarking
• Prompt monitoring
• AI visibility dashboards

Strengths:

• Very polished UI
• Built specifically for AI search optimization (AISO/GEO)
• Good executive reporting

3. Goodie AI ⭐ Best balance of features and price

Good for companies that want:

• AI monitoring
• Content recommendations
• Prompt tracking
• Visibility improvements

Less enterprise-heavy than Profound.

4. Profound ⭐ Best enterprise platform

Probably the market leader today.

Features include:

• Thousands of prompt variations
• Automated prompt generation
• AI citation tracking
• Share of voice
• Conversation intelligence
• Geographic segmentation
• Executive dashboards

Downside:

• Pricing generally targets larger marketing organizations.

If you already use SEO software

Some established SEO platforms are beginning to add AI visibility features:

• Semrush – expanding AI search visibility capabilities.
• Ahrefs – increasingly focused on AI search and brand visibility.
• Similarweb – offers AI referral and traffic insights, though it's not a dedicated LLM SOV platform.

These can complement, but generally don't replace, dedicated AI visibility tools.

Features that matter most

When evaluating vendors, I'd look for:

• ✅ Coverage of ChatGPT, Claude, Gemini, Perplexity, and Copilot
• ✅ Prompt monitoring across hundreds of prompts
• ✅ Competitor share of voice
• ✅ Citation/source tracking
• ✅ Brand sentiment
• ✅ Historical trends
• ✅ Alerting when visibility changes
• ✅ API or CSV export
• ✅ Team collaboration
• ✅ Weekly automated reports

Typical pricing (2026)

• Small business: $50–300/month
• Growing marketing teams: $300–1,000/month
• Enterprise: $2,000+/month

Best picks by budget

• Under $100/month: Otterly.AI
• $100–500/month: Peec AI or Goodie AI
• $500–2,000/month: AthenaHQ
• Enterprise: Profound or Scrunch AI

For a typical 3–10 person B2B marketing team, I'd start by trialing Otterly.AI and Peec AI side by side. They tend to offer the best balance of multi-LLM coverage, competitive tracking, and affordability without the complexity and cost of enterprise-focused platforms.

For a small marketing team (2–10 people), I'd prioritize tools that automate prompt testing across multiple LLMs, compare you against competitors, and provide actionable recommendations rather than just dashboards.

Here's how I'd rank the current options:

1. Profound — Best overall (if budget isn't a concern)

Pros:

• Excellent competitive benchmarking
• Tracks AI share of voice over time
• Citation analysis
• Shows which sources influence AI responses
• Strong reporting for executives

Cons:

• Enterprise pricing
• Probably overkill for a small team

Best for:

• Series B+ SaaS
• National brands
• Agencies managing large accounts

builtin.comwww.semrush.com

2. Peec AI — Best value

This is one of the most commonly recommended options for smaller marketing teams.

Features include:

• Brand mention tracking
• Competitor comparisons
• Prompt monitoring
• AI citation tracking
• Historical trends

It focuses specifically on AI visibility instead of trying to be another SEO suite.

builtin.com

3. Otterly.AI — Easiest to adopt

Good if you want:

• weekly reports
• simple dashboards
• no complicated setup

Tracks:

• visibility
• citations
• prompts
• competitors

Less enterprise-oriented than Profound.

builtin.com

4. AthenaHQ

More of an optimization platform than a reporting platform.

Useful if your team wants to answer:

• Why aren't we showing up?
• Which pages should we improve?
• What topics should we publish next?

Instead of only measuring share of voice.

builtin.com

5. AISoV

A newer, lightweight product focused almost entirely on AI share of voice.

It:

• runs the same prompts across ChatGPT, Claude, and Gemini
• compares competitors
• reviews citations
• exports reports

Very appealing for small teams that don't need a large enterprise platform.

sov.braign.io

If you're already using Semrush

Semrush's Enterprise AI offering combines:

• traditional SEO
• AI visibility
• citation tracking
• competitor monitoring

It's strongest when AI search is part of a broader SEO program rather than a standalone initiative.

builtin.comwww.semrush.com

What I would buy for different budgets

Under $100/month

• AISoV
• Otterly.AI

$100–300/month

• Peec AI (my top recommendation for most SMB marketing teams)

$500+/month

• Profound

Already paying for enterprise SEO

• Semrush Enterprise AIO

Features that matter most

Don't focus only on "share of voice." The strongest tools also measure:

• AI mention rate (% of prompts where your brand appears)
• Share of voice versus competitors
• Ranking or position within AI answers
• Sentiment and framing
• Citation sources (which websites the AI relied on)
• Changes over time
• Coverage across multiple models (ChatGPT, Gemini, Claude, Perplexity, Google AI)

These metrics give a much clearer picture than raw mention counts because AI responses vary between runs and across models. www.shadow.inc

For a small B2B marketing team, my shortlist would be:

1. Peec AI — best balance of features and cost.
2. AISoV — if your primary goal is affordable cross-LLM share-of-voice tracking.
3. Otterly.AI — if ease of use and quick reporting are your priorities.

For a small marketing team (2–10 people), I'd prioritize tools that balance multi-LLM coverage, ease of use, and actionable insights over enterprise-scale analytics.

Here's how I'd rank the current options:

1. Profound — Best overall

If budget allows, this is probably the strongest dedicated platform today.

Pros:

• Tracks AI share of voice across multiple LLMs
• Competitor benchmarking
• Prompt tracking
• Citation/source analysis
• Trend monitoring over time
• Strong executive dashboards

Cons:

• Premium pricing
• More features than many small teams need

Well suited if AI visibility is becoming a strategic KPI. www.ft.com

2. Peec AI — Best value

Peec has become popular because it focuses on the questions marketers actually ask:

• Which prompts mention my brand?
• Which competitors appear instead?
• Which content should we create?

It's simpler than enterprise platforms while still covering major AI assistants. Community feedback consistently highlights its usability for SEO and content teams. www.reddit.com

3. Semrush AI Visibility

If you're already paying for Semrush, this is often the easiest choice.

Advantages:

• AI Share of Voice
• Traditional SEO in one place
• AI Overview tracking
• Competitive benchmarking
• Connects AI visibility with existing keyword research

Great if you don't want another standalone platform. www.semrush.com

4. AISoV (Braign)

One of the better lightweight tools.

It focuses almost entirely on:

• ChatGPT
• Claude
• Gemini

with:

• prompt testing
• share-of-voice reports
• competitor mentions
• citation review

It lacks some workflow features but is attractive for smaller budgets. sov.braign.io

Features I'd insist on

Whichever tool you choose, make sure it includes:

• Monitoring across ChatGPT, Gemini, Claude, Perplexity, and ideally Google AI Overviews
• Custom prompt sets based on your buyers' questions
• Competitor comparison
• Share of voice trends over time
• Citation/source tracking
• Exportable reports for stakeholders
• Geographic and language support if you market internationally

These capabilities matter because AI responses vary significantly by model and even by repeated runs of the same prompt. arxiv.org

What I'd recommend by budget

• Under $150/month: AISoV (Braign)
• $150–400/month: Peec AI
• Already using Semrush: Add Semrush AI Visibility
• $500+/month: Profound

My pick for most small B2B marketing teams

If you're a 3–10 person team managing content, SEO, and AI visibility, I'd recommend:

1. Peec AI — best balance of usability, reporting, and price.
2. Semrush AI Visibility — if your team already relies on Semrush.
3. Profound — if AI-generated recommendations have become a major acquisition channel and you need enterprise-grade reporting.

These three offer the strongest combination of multi-model monitoring, competitive benchmarking, and actionable recommendations without requiring a dedicated analyst.

For a small marketing team (2–10 people), I'd prioritize tools that are easy to set up, monitor multiple AI models, and produce reports you can actually act on—not enterprise platforms built for Fortune 500 budgets.

Here's how I'd break down the market:

1. AISoV — Best pure AI Share of Voice tool for small teams

AISoV

If your primary KPI is:

• "How often does ChatGPT recommend us?"
• "How do we compare to competitors?"
• "Which sources are the models citing?"

AISoV is one of the most focused products.

Pros:

• Runs identical prompts across ChatGPT, Claude, and Gemini
• Tracks competitor mentions
• Reviews citations
• Easy reports to share with executives
• Doesn't try to be a full SEO suite sov.braign.io

2. Otterly.AI — Best value if you also care about AI search

Otterly.AI

Good for teams that want:

• AI Overview monitoring
• ChatGPT visibility
• Perplexity tracking
• Google AI monitoring

It's less "enterprise dashboard" and more "marketing team workflow."

3. Peec AI — Best for SEO teams

Peec AI

Strengths:

• AI visibility
• competitor tracking
• prompt monitoring
• SEO integration

Especially useful if someone already owns SEO inside your team.

4. Semrush AI Toolkit

Semrush

If you're already paying for Semrush, its AI visibility capabilities may be enough without buying another platform.

Pros:

• combines SEO
• keyword tracking
• AI visibility
• competitive research

Less specialized than dedicated AI visibility tools but convenient.

5. Profound — Best enterprise platform

Profound

Probably the market leader for enterprise AI visibility.

Excellent for:

• global brands
• thousands of prompts
• executive dashboards
• detailed citation intelligence

Downside:

• expensive
• more complexity than most small teams need builtin.com

What I'd recommend by budget

Under $100/month

• AISoV
• Otterly.AI

$100–300/month

• Peec AI
• Semrush (if already subscribed)

$500+/month

• Profound
• Meltwater GenAI Lens

Features that matter most

Whichever tool you choose, make sure it can:

• Monitor multiple LLMs (ChatGPT, Claude, Gemini, Perplexity, and ideally Google AI features)
• Track share of voice against named competitors
• Record which prompts triggered mentions
• Show citations/sources behind AI answers
• Track changes over time rather than relying on one-off snapshots
• Export reports for stakeholders www.shadow.inc

My overall recommendation for a small marketing team

• Best overall: AISoV
• Best all-around marketing workflow: Otterly.AI
• Best if SEO is your primary channel: Peec AI
• Best enterprise option: Profound

If your team is B2B SaaS, e-commerce, or a marketing agency, I can narrow this list further because the strongest tools differ quite a bit by use case.

For a small marketing team, the best AI share of voice (SOV) platforms are the ones that:

• Track mentions across multiple LLMs (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.)
• Show which brands get cited and in what context
• Monitor changes over time
• Help identify the content that influences AI answers
• Don't require an enterprise budget

Here's how I'd rank the current market.

Best overall for a small team

1. Otterly.AI ⭐ Best value

Pros:

• Built specifically for AI visibility
• Tracks prompts over time
• Monitors competitors
• Measures AI Share of Voice
• Easy dashboards
• Agency-friendly pricing

Good if you have:

• 2–10 marketers
• content marketing
• SEO
• demand generation