ChatGPT answers, unedited

If your goal is monthly LLM/AI-search visibility reports that look polished to clients, I’d shortlist these:

🥇 Peec AI — probably the best fit

peec.ai

This is the one I'd investigate first.

Peec is specifically positioning its agency workflow around multiple client workspaces, automated reporting and client-ready dashboards. It tracks metrics such as mention rate, position, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Peec AI

The particularly useful part for your use case is the Looker Studio connector: you can build a branded dashboard template once, clone it for each client, and give clients a read-only dashboard without requiring them to log into Peec. It also exposes CSV/API data if you want to pipe everything into BigQuery, Tableau or Power BI. Peec AI

So your monthly deliverable could look like:

AI Visibility

• Overall visibility %
• Visibility vs. previous month
• Share of voice vs. competitors
• Mention rate
• Average position
• Citations earned
• Sentiment

LLM breakdown

• ChatGPT
• Gemini
• Perplexity
• Google AI Overviews
• Google AI Mode
• Copilot

Competitive landscape

• Client vs. 3–5 competitors
• Biggest gains/losses
• Queries where competitors appear but client doesn't

Citation intelligence

• Which domains/models are citing the client
• Which pages are being cited
• New/lost citations

Executive summary

• "Visibility increased 18% MoM"
• "Brand entered 14 new commercial prompts"
• "Competitor X gained share on 6 high-value queries"
• "3 content/citation opportunities identified"

That's a much more compelling retainer deliverable than simply sending an "AI score."

🥈 Profound

tryprofound.com

I'd consider Profound if your agency serves larger brands and enterprise clients. It is more oriented toward deep AI-search/AEO intelligence than simply producing a pretty monthly scorecard. Current comparisons consistently position it toward enterprise-grade monitoring and analysis. AxiomAI Aelo

The downside is that it can be considerably heavier and more expensive than what you need if your product is essentially "monthly AI visibility reporting as part of an SEO retainer."

🥉 Otterly.AI

otterly.ai

Good option if you want to keep your costs low while tracking a lot of clients.

It has broad AI-search monitoring and starts at a relatively low price point, but the important distinction for an agency is that client-facing white-label dashboards generally involve Looker Studio rather than being a completely native white-label reporting experience. Klicks Design Baarely

That can actually be fine if you're comfortable building the dashboard yourself.

If the dashboard itself is the product

I'd actually consider a two-layer stack:

Peec/Otterly → Looker Studio → your agency-branded client portal

This gives you control over the presentation rather than having every client see the vendor's UI.

For example:

Client: Acme Dental
AI Search Visibility — August 2026

Visibility: 34% ↑ 7%
Share of Voice: 22% ↑ 4%
AI Mentions: 184 ↑ 31%
Citations: 96 ↑ 18%

Top opportunity: "best dentist for Invisalign in Toronto"
Competitor gap: Competitor A appears in 71% of tracked answers vs. 29% for Acme
Recommended action: Build/strengthen 3 citation-worthy pages

That turns the software into a repeatable agency product, rather than just a reporting tool.

My ranking for your specific use case

1. Peec AI — best balance of agency workflow + data + visual client dashboards
2. Scrunch AI — worth considering if you're selling actual GEO optimization alongside reporting
3. Otterly.AI — best economical option
4. Profound — best for enterprise/high-ticket clients
5. Semrush AI Toolkit — best if you're already deeply invested in Semrush
6. Nightwatch / SE Ranking — best if AI visibility needs to sit alongside conventional SEO reporting

The key thing I'd evaluate isn't just "does it track ChatGPT?" Almost all of these do. I'd test multi-client management + Looker Studio/API + historical data + competitor tracking + citations + scheduled reporting + white-labeling. That's where the agency economics differ substantially. Klicks Design The Rank Masters

If you're building this as a $500–$2,000/month agency add-on, I'd lean strongly toward Peec + a custom Looker Studio dashboard.

🥉 Otterly.AI

otterly.ai

Good option if you want to keep your costs low while tracking a lot of clients.

It has broad AI-search monitoring and starts at a relatively low price point, but the important distinction for an agency is that client-facing white-label dashboards generally involve Looker Studio rather than being a completely native white-label reporting experience. Klicks Design Baarely

That can actually be fine if you're comfortable building the dashboard yourself.

If the dashboard itself is the product

I'd actually consider a two-layer stack:

Peec/Otterly → Looker Studio → your agency-branded client portal

This gives you control over the presentation rather than having every client see the vendor's UI.

For example:

Client: Acme Dental
AI Search Visibility — August 2026

Visibility: 34% ↑ 7%
Share of Voice: 22% ↑ 4%
AI Mentions: 184 ↑ 31%
Citations: 96 ↑ 18%

Top opportunity: "best dentist for Invisalign in Toronto"
Competitor gap: Competitor A appears in 71% of tracked answers vs. 29% for Acme
Recommended action: Build/strengthen 3 citation-worthy pages

That turns the software into a repeatable agency product, rather than just a reporting tool.

My ranking for your specific use case

1. Peec AI — best balance of agency workflow + data + visual client dashboards
2. Scrunch AI — worth considering if you're selling actual GEO optimization alongside reporting
3. Otterly.AI — best economical option
4. Profound — best for enterprise/high-ticket clients
5. Semrush AI Toolkit — best if you're already deeply invested in Semrush
6. Nightwatch / SE Ranking — best if AI visibility needs to sit alongside conventional SEO reporting

The key thing I'd evaluate isn't just "does it track ChatGPT?" Almost all of these do. I'd test multi-client management + Looker Studio/API + historical data + competitor tracking + citations + scheduled reporting + white-labeling. That's where the agency economics differ substantially.

If your goal is specifically monthly client-facing LLM/AI visibility reports with polished visual dashboards, I’d shortlist these:

🥇 My pick: Peec AI

Peec AI for Agencies

Peec is unusually well aligned with the workflow you're describing. It tracks visibility across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, with metrics such as mentions, position, citations, sentiment and share of voice. peec.ai

The important part for an agency is the reporting layer: Peec provides a Looker Studio connector, so you can create a branded dashboard template once and clone it for every client. Clients can access read-only dashboards without needing a Peec login. It also offers CSV/API access if you want to build your own reporting system. peec.ai

That's a very good setup for a monthly retainer:

Peec → Looker Studio → your agency-branded client dashboard

You can make the dashboard look like your agency's normal SEO report rather than sending clients into another SaaS product.

🥈 Profound — best if you're selling a premium AEO service

Profound for Agencies

Profound is probably the one I'd demo if your clients are larger companies and you're positioning this as AEO/GEO strategy, rather than simply "LLM tracking."

Its custom dashboards let you visualize Visibility Score, Share of Voice, Average Position and Citation Rank, with filters for things like topics, platforms, regions and personas. Dashboards can be shared through public links or exported to PDF. www.tryprofound.com

It also has centralized client management specifically for agencies. www.tryprofound.com

The tradeoff: I'd expect Profound to make more sense when you're selling a relatively high-value AEO engagement rather than trying to report cheaply across dozens of SMB clients.

🥉 Otterly.AI — good if you want simpler reporting

Otterly is worth looking at if you don't need the depth of Profound and want something relatively straightforward for monitoring and reporting. Independent 2026 comparisons consistently put it on the agency shortlist alongside Peec and Profound. www.therankmasters.com

What I'd actually build for clients

I wouldn't make the monthly report just a giant collection of LLM screenshots.

I'd give each client a dashboard like:

AI Visibility — August 2026

Top KPIs

• AI Visibility Score: 42% ↑ 8%
• Share of Voice: 18% ↑ 4%
• Average Position: 3.2 ↑
• Citation Rate: 27% ↑ 11%
• Sentiment: 82% positive

Then:

1. Visibility trend — 3/6/12 month graph
2. Share of voice vs. competitors
3. ChatGPT vs. Gemini vs. Perplexity vs. Google AI
4. Top prompts where client wins
5. Prompts where competitors win
6. Most frequently cited URLs
7. Competitor citations you're missing
8. New/ lost mentions month-over-month
9. Recommended actions
10. "What we did this month"

That last section is particularly important commercially. The client needs to see:

Visibility increased 14% → We published 3 comparison pages → Client gained citations on 7 priority prompts

rather than merely:

"Your LLM visibility score went from 31 to 35."

One important distinction

I'd separate LLM visibility from AI-referred traffic/revenue.

Visibility tools can tell you whether and where the brand appears. Your GA4/CRM data should ideally tell you whether that visibility is translating into visits, leads and revenue. Peec, for example, explicitly supports API/BI integrations and describes workflows for joining AI visibility with product analytics. peec.ai

My ranking for an agency starting this service today:

1. Peec → best combination of multi-client management + visual reporting + Looker Studio
2. Profound → best premium/enterprise AEO offering
3. Otterly → best simpler/leaner option
4. SE Ranking → particularly attractive if you're already an SEO agency
5. AgencyAnalytics + an AI visibility data source → best if the priority is a completely unified, white-labeled client portal

If you're planning to sell this as a $500–$2,000+/month agency add-on, I'd lean Peec + Looker Studio rather than relying on the vendor's native dashboard. It gives you much more control over the client experience and lets you combine LLM visibility with SEO, GA4, GSC, leads, and revenue in one report. peec.ai

If your goal is “every month, give each client a polished dashboard showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

Current 2026 comparisons consistently put Otterly, Peec and Profound among the strongest options for agency reporting, while newer agency-oriented platforms are increasingly competing on white-label dashboards and multi-client workspaces. sightivo.com

My recommendation

1. Peec AI — probably the one I'd demo first

It's particularly good if your deliverable is a monthly marketing report rather than an SEO technician's report. You want to show:

• AI visibility/share of voice
• Brand vs. competitors
• Which prompts produce mentions
• Which AI engines you're winning/losing
• Citation/source visibility
• Changes month-over-month
• Actionable opportunities

That maps nicely onto a client-facing monthly presentation. Peec is generally positioned as the analytics-oriented/mid-market option between lightweight monitoring and enterprise platforms. nxtg.ai

2. Otterly.AI — best if you want to sell this as a scalable add-on

The big attraction is economics. Current comparisons put entry pricing around $29/month, with multi-client workspaces and white-label/reporting capabilities on higher tiers. sightivo.com

If you have, say, 20–50 SMB clients and want to add “AI Visibility Monitoring” for $300–$1,000/client/month, I'd seriously investigate this one.

3. Profound — best if your clients are sophisticated

Profound is the one I'd look at if your clients are enterprise brands or spending serious money on SEO/GEO. It goes much deeper into prompt, citation, source and AI-search intelligence, but it's considerably more enterprise-oriented. attrifast.com

One important distinction

I'd avoid buying a tool simply because it says “AI visibility score.”

A useful agency report should tell the client:

“Here's where you stand → here's who is beating you → here's why → here's what we're doing next month.”

Not merely:

“Your AI visibility increased from 14% to 17%.”

The better platforms increasingly track citations, competitors, prompt-level results and recommended actions, rather than just counting mentions. www.llmvlab.com

If I were building the agency offering

I'd structure the dashboard around 6 screens:

1. AI Visibility Overview — overall score + MoM change
2. Share of Voice — client vs. 5–10 competitors
3. AI Engine Breakdown — ChatGPT / Gemini / Perplexity / Google AI / Claude, etc.
4. Prompt Performance — which commercial questions the client wins/loses
5. Citation Intelligence — which websites AI engines are using instead
6. Monthly Recommendations — 3–5 concrete things your agency is doing next

That makes it feel like a recurring strategic service, rather than a software-generated SEO report.

My ranking for your exact use case:
Peec → Otterly → Profound → AthenaHQ → SE Ranking.

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge each client, I can narrow this down to the best 2–3 platforms and compare their agency pricing/unit economics.

If your goal is “we run AI/LLM visibility as a monthly client deliverable”—with polished dashboards, trends, competitive share-of-voice, citations, and ideally white-labeling—I’d shortlist these:

Current 2026 comparisons consistently put Profound, Peec, Otterly and Scrunch among the major agency-oriented platforms, while newer tools such as Baarely and DeepSmith are more explicitly targeting agency workflows. Profound DeepSmith Baarely

My recommendation

1. 🥇 Peec AI — probably the one I'd demo first

peec.ai

For a typical SEO/digital agency, Peec is probably the sweet spot.

You get the things clients actually want to see:

• AI visibility / share of voice
• Brand mentions
• Competitor comparisons
• Prompt-level tracking
• Citation/source analysis
• Visibility trends over time
• Multiple client projects
• Client-facing reporting

Its big advantage is that the product feels more like an analytics platform than a giant enterprise SEO suite. Current comparisons put its entry pricing around €85–95/month, with agency plans higher. Stork.AI Baarely

I'd choose this if: you're an agency with ~5–50 clients and want the AI visibility report to become a repeatable monthly service.

2. 🥈 Otterly — best if you want inexpensive + flexible

otterly.ai

Otterly starts around $29/month, making it dramatically easier to experiment with than enterprise platforms. It covers ChatGPT, Perplexity, Google AI Overviews and Copilot, with additional engines available depending on plan/add-ons. Stork.AI

The interesting agency play is Looker Studio. Rather than relying entirely on Otterly's own client UI, you can build a polished agency-branded dashboard around the data.

That makes it particularly attractive if your agency already has a standardized reporting system in Looker Studio.

I'd choose this if: you already use Looker Studio and want to add LLM visibility to your existing SEO reports.

3. 🥉 Profound — best if clients are enterprise

tryprofound.com

Profound is the heavyweight.

It's much more appropriate when you're reporting to a CMO/VP Marketing at a large company rather than an SMB owner. It has deep analytics, competitive intelligence and broad answer-engine coverage. Current comparisons put enterprise pricing substantially above the SMB-focused alternatives. Profound Bloomiro

I'd choose this if: your agency has large enterprise retainers and the client expects sophisticated AI-search intelligence rather than simply “here's your ChatGPT visibility score.”

4. Baarely is worth a serious look

baarely.com

This one caught my attention specifically for your use case.

Baarely is positioned around agency-ready white-label reporting, including white-label PDF and HTML reports. One current comparison says its agency plan is around €299/month and specifically highlights the white-label PDF/HTML workflow. Baarely

That's potentially much better than buying a sophisticated monitoring platform and then having your team spend hours turning its data into a client report.

I'd choose this if: your primary deliverable is a beautiful monthly “AI visibility report” that clients can consume without logging into another platform.

5. Scrunch — if AI agents matter too

scrunchai.com

Scrunch is interesting because it goes beyond “does ChatGPT mention my client?” and gets into AI-agent behavior and traffic.

That makes it more compelling if your service offering is evolving toward:

AI Search Visibility + AI Agent Optimization

rather than simply:

Monthly LLM rankings report.

It's now part of Sitecore following its June 2026 acquisition, so I'd evaluate the product roadmap carefully before standardizing your agency around it. Stork.AI Bloomiro

What I would actually sell clients

I wouldn't sell “LLM visibility reporting.”

I'd package it as an AI Search Visibility Dashboard with roughly this structure:

Executive dashboard

AI Visibility Score: 64% ↑ 12%

Share of Voice

• Client: 31%
• Competitor A: 27%
• Competitor B: 19%
• Competitor C: 11%

AI engines

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Claude
• Copilot

Then show:

1. Visibility trend

How often are we appearing in answers compared with last month?

2. Competitive visibility

Who is winning the AI answer space?

3. Brand sentiment

What does AI say about us when we appear?

4. Citation share

Which websites are causing competitors to get cited?

This is one of the most actionable parts of the report because you can tell the client:

“Reddit, G2 and three industry publications are being cited for your competitors, while your brand is primarily being sourced from your own website.”

5. Lost opportunities

For example:

18 high-value customer prompts were tested.
You appeared in 7.
Competitors appeared in 15.
Here are the 11 prompts where we need to improve.

6. Actions taken

This is crucial for retaining the monthly client:

Published 4 supporting pages
Updated 7 existing pages
Acquired 3 third-party citations
Added comparison content
Improved product/entity information

7. Next month's priorities

Three specific actions—not another giant 40-page SEO report.

My ranking for an agency

If I were choosing today:

For most agencies: Peec AI

For an agency already using Looker Studio: Otterly

For enterprise clients: Profound

For turnkey white-label monthly reports: Baarely

For AI-search + AI-agent optimization: Scrunch

For reporting + content/action workflows: DeepSmith

The key distinction is that the best monitoring platform isn't necessarily the best client-reporting platform. Several tools are excellent at collecting LLM data but leave the agency to figure out the polished monthly client experience. Current agency comparisons specifically emphasize multi-client workspaces, white-label output, scheduled reporting, and dashboard usability as the differentiators. The Rank Masters DeepSmith

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a client login/dashboard vs. an automated PDF/email report, I can narrow this to the 2–3 best options and compare actual agency pricing/features.

Executive dashboard

AI Visibility Score: 64% ↑ 12%

Share of Voice

• Client: 31%
• Competitor A: 27%
• Competitor B: 19%
• Competitor C: 11%

AI engines

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Claude
• Copilot

Then show:

1. Visibility trend

How often are we appearing in answers compared with last month?

2. Competitive visibility

Who is winning the AI answer space?

3. Brand sentiment

What does AI say about us when we appear?

4. Citation share

Which websites are causing competitors to get cited?

This is one of the most actionable parts of the report because you can tell the client:

“Reddit, G2 and three industry publications are being cited for your competitors, while your brand is primarily being sourced from your own website.”

5. Lost opportunities

For example:

18 high-value customer prompts were tested.
You appeared in 7.
Competitors appeared in 15.
Here are the 11 prompts where we need to improve.

6. Actions taken

This is crucial for retaining the monthly client:

Published 4 supporting pages
Updated 7 existing pages
Acquired 3 third-party citations
Added comparison content
Improved product/entity information

7. Next month's priorities

Three specific actions—not another giant 40-page SEO report.

My ranking for an agency

If I were choosing today:

For most agencies: Peec AI

For an agency already using Looker Studio: Otterly

For enterprise clients: Profound

For turnkey white-label monthly reports: Baarely

For AI-search + AI-agent optimization: Scrunch

For reporting + content/action workflows: DeepSmith

The key distinction is that the best monitoring platform isn't necessarily the best client-reporting platform. Several tools are excellent at collecting LLM data but leave the agency to figure out the polished monthly client experience. Current agency comparisons specifically emphasize multi-client workspaces, white-label output, scheduled reporting, and dashboard usability as the differentiators.

If your goal is “send every client a polished monthly LLM/AI-search visibility report with a visual dashboard, ideally white-labeled”, I’d shortlist these:

\*Gumshoe has shareable interactive reports, but explicitly says fully white-labeled portals aren't currently available. gumshoe.ai

My top 3

1. AgencyAnalytics — best if you're an established marketing agency

This is probably my first choice if the report needs to combine LLM visibility + traditional SEO + GA4 + PPC + social. Its AI Tracker puts ChatGPT, Gemini, Google AI Overviews/AI Mode, Claude and Perplexity visibility alongside your existing marketing metrics, with customizable dashboards and white-labeled client reports. agencyanalytics.com

The big advantage is that you don't end up giving the client another dashboard just for AI. You can say:

Organic traffic → rankings → conversions → AI visibility → citations

all in one monthly report.

2. LLM Pulse — best if you're specifically building an “AI visibility/GEO” service

This is the one I'd look at first if LLM visibility is becoming a new recurring service line for your agency. It supports white-label client portals, multiple clients, and tracking across ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews. It also has a Looker Studio connector, API and exports. llmpulse.aillmpulse.ai

That Looker Studio capability is particularly interesting if you already have a reporting template you want to duplicate across 20–100 clients.

3. Tower GEO — best “GEO agency product”

Tower is unusually focused on the agency workflow: multiple client brands, competitor benchmarking, white-label dashboards/PDFs, scheduled monthly reports, client logins and team permissions. towergeo.com

Its positioning is less “marketing reporting platform with an AI feature” and more “software for running an AI visibility service.”

One I'd also demo: Seerly

Seerly looks particularly good if presentation quality matters. It supports branded PDF and interactive web reports, automated monthly scheduling, competitor/share-of-voice reporting and drill-down to the underlying AI responses. seerly.app

That last part matters. Clients inevitably ask:

“Okay, you say our visibility went up 18%. Show me where.”

Being able to expose the actual AI answer/citation behind the metric makes the report considerably more defensible.

What I would not optimize for

I'd avoid choosing purely based on the number of LLMs tracked.

For an agency, the important features are:

1. Multi-client management
2. White-label client portal
3. Custom domain
4. Automated monthly reports
5. Good visualizations
6. Competitor/share-of-voice tracking
7. Citation/source tracking
8. Historical trend data
9. Ability to show the actual AI responses
10. API/Looker Studio integration
11. Easy cloning of a report template across clients

The difference between a good LLM tracker and a good agency product is #1–10.

My recommendation by agency type

• SEO/PPC agency already using an agency reporting platform: → AgencyAnalytics
• Starting a dedicated GEO/AEO/LLM visibility retainer: → LLM Pulse
• Agency whose core product is GEO: → Tower GEO
• You care heavily about beautiful client-facing reports: → Seerly
• You want automated PDFs + client portals: → Rankfender
• You have your own BI/reporting stack: → Gumshoe

One particularly compelling architecture is LLM Pulse → Looker Studio → your agency-branded client dashboard, because you can combine LLM visibility with GA4/GSC/CRM data and retain control over exactly what the client sees. LLM Pulse explicitly supports this workflow. llmpulse.aillmpulse.ai

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want a standalone AI report or AI visibility embedded into your existing SEO reports, I can narrow this to the best 2–3 options and compare actual pricing/features for your scale.

If your goal is monthly client-facing LLM/AI-search visibility reports with polished visual dashboards, I’d shortlist these:

1. Peec AI — probably the best fit

For an agency selling an ongoing "AI visibility/GEO monitoring" retainer, Peec looks particularly strong.

It supports separate client workspaces, automated reporting, client-ready dashboards, and agency branding through a Looker Studio connector. Clients can receive a dashboard link without needing a Peec login. It tracks metrics such as mention rate, average position, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. peec.ai

The interesting part is the automation layer: Peec's MCP can pull the client's data, summarize changes, and generate reporting workflows—including client summaries and slide decks. peec.ai

I'd choose this if: you want a serious analytics product underneath a highly visual monthly client report.

2. LLM Pulse — best if you want a real client portal

If by "dashboard" you mean:

Client logs into ai.youragency.com, sees your logo/colors, and it looks like your agency built the software

then LLM Pulse is especially interesting.

It explicitly offers white-label client portals, custom domains, agency branding, unlimited client seats, plus API, Looker Studio and CSV/Excel exports. llmpulse.aipeec.ai

That's materially different from tools where you have to build the client-facing layer yourself in Looker.

I'd choose this if: the client portal itself is part of your agency's product.

3. OtterlyAI — best practical/low-friction option

Otterly is attractive if you don't mind using Looker Studio as the presentation layer.

Its native product isn't white-label—the company explicitly says its interface/URLs can't currently be customized—but its Looker Studio connector lets you build completely branded dashboards. help.otterly.ai

It also supports agency workspaces and automated reporting, and its API can feed your own dashboards or automate monthly reports. help.otterly.ai

I'd choose this if: you want something you can deploy quickly and already like the Google/Looker ecosystem.

What I'd actually build for clients

I wouldn't send clients a giant SEO-style report full of AI metrics.

I'd make the monthly dashboard roughly:

AI Visibility — Client Name

Top KPI cards

• AI Visibility Score: 64% ↑ 11%
• Share of Voice: 27% ↑ 6 pts
• Average AI Position: 2.8
• Citation Rate: 38%
• Sentiment: 82/100

Then 5 visual sections:

1. Visibility over time
   • 3–6 month line chart
   • client vs. competitors

2. AI engine breakdown
   • ChatGPT
   • Gemini
   • Perplexity
   • Google AI Overviews / AI Mode
   • Copilot

3. Competitive share of voice
   • very visual bar chart
   • "You vs. Competitor A/B/C"

4. What changed this month
   • Biggest visibility wins
   • Biggest losses
   • New queries where client appeared
   • Queries where competitors displaced them

5. Citation intelligence
   • Which client URLs AI engines cited
   • Which competitor URLs are being cited instead
   • New citation opportunities

Then finish with:

What we're doing next month

3–5 concrete GEO/SEO actions tied directly to the data.

That last section is important because otherwise the client is essentially paying you to tell them "ChatGPT mentioned you 14% more."

My ranking for your specific use case

If you're an agency and want to sell this as a recurring service:

🥇 Peec — best combination of data + agency workflow + polished reporting
🥈 LLM Pulse — best actual white-label client experience
🥉 Otterly — best straightforward/affordable implementation
4. Ayzeo — attractive if you want monitoring + actual GEO remediation
5. AgencyScope — interesting if your priority is recurring evidence-based PDF reports

One important distinction: Peec and Otterly are excellent data layers, but Looker Studio becomes the actual client-facing product. LLM Pulse is closer to a SaaS platform you can put directly in front of clients under your brand. peec.ai

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a live client portal vs. a monthly PDF/email, I can narrow this down to the best 2–3 and compare their current pricing and per-client economics.

If your goal is an agency productized service where every client gets a polished monthly LLM/AI-search visibility report, I’d shortlist these:

1. 🥇 Peec AI — my pick for most agencies

Peec AI for Agencies

Peec is particularly well aligned with the "monthly LLM visibility report as a service" model. It has isolated client workspaces, unlimited client seats, automated reporting, branded Looker Studio dashboards, API/CSV access, and tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. peec.ai

The really interesting part is that Peec can feed data into a reporting workflow that automatically produces summaries/decks. Its MCP layer can pull visibility, sentiment, share of voice and competitor changes and generate client-facing summaries. peec.ai

I'd use it like this:

Peec → Looker Studio → branded client dashboard → monthly AI-generated executive summary

That gives you a reusable dashboard template that you clone for every client.

2. 🥈 OtterlyAI — best if you want inexpensive, scalable monitoring

OtterlyAI for Agencies

Otterly is compelling if you have lots of smaller clients. It supports separate workspaces, unlimited brand reports, multiple AI platforms and a Looker Studio connector. Its API can also feed data into your own reporting infrastructure. help.otterly.ai

One important nuance: Otterly's native interface isn't white-label, but its Looker Studio integration allows you to build the branded dashboard yourself. Otterly explicitly recommends this approach for agencies. help.otterly.aiwww.tryprofound.compeec.ai

So I'd choose Otterly over Peec if your priority is:

"I want to monitor 30–100 clients as cheaply and efficiently as possible."

3. 🥉 Profound — best for high-value enterprise clients

Profound for Agencies

Profound is the one I'd investigate if your clients are Fortune 1000 / enterprise SEO accounts and you're charging serious money for the service.

Its dashboards support Visibility Score, Share of Voice, Average Position and Citation Rank, with saved filters/layouts, PDF exports and public links. You can essentially build a dashboard once for each client and let them continuously access current data. www.tryprofound.com

The downside is economics: it's much harder to justify for a $500–$2,000/month SMB reporting package.

What I'd actually sell to clients

I wouldn't send clients a giant dump of LLM metrics.

I'd make the monthly dashboard roughly:

AI Visibility

• Overall visibility %
• Visibility change vs. previous month
• Share of voice
• Average position
• Brand mention rate

Competitive position

• Client vs. 3–5 competitors
• Which competitors gained/lost visibility
• Which prompts the client is winning/losing

Citation intelligence

• Most frequently cited domains
• Pages being cited
• Sources competitors are getting cited from
• New/lost citations

LLM breakdown

• ChatGPT
• Gemini
• Perplexity
• Google AI Overviews / AI Mode
• Claude/Copilot where supported

What changed

"Your AI visibility increased 18% this month, primarily from 7 commercial prompts where your new comparison content began appearing."

What we're doing next

1. Create/update X content
2. Build Y third-party authority/citation
3. Fix Z content gap

That last section is important. The best agencies aren't really selling "LLM reporting." They're selling "we're increasing your visibility in AI answers, and here's the evidence."

My ranking for your specific use case

If I were building this agency service today:

1. Peec AI — best overall agency workflow
2. OtterlyAI — best economics for lots of clients
3. Profound — best for enterprise/high-ticket clients
4. Scrunch — worth testing if optimization/actionability is important
5. Baarely — interesting if the actual deliverable is primarily a beautiful white-label report

Recent comparisons similarly put Peec/Otterly in the accessible agency tier while positioning Profound toward enterprise. baarely.com

One architectural recommendation: don't make the vendor's native dashboard your client deliverable. Use Peec or Otterly as the data layer + Looker Studio as your branded presentation layer. That gives you control over the design, lets you combine LLM visibility with GA4/Search Console/SEO data, and makes your reporting template reusable across every client. Both platforms explicitly support this workflow. peec.ai

If you're telling me how many clients you expect (e.g. 10, 50, 200) and what you'd charge per month, I can narrow this down to the best stack and estimate the cost per client + margin.

If you mean software an agency can use to monitor clients’ visibility inside ChatGPT / Gemini / Perplexity / Google AI Overviews and then deliver polished monthly client dashboards, I’d shortlist these:

1. 🥇 AgencyAnalytics — probably the best fit

AgencyAnalytics AI Tracker

This is the one I'd look at first if you're an agency selling monthly reporting as part of an ongoing retainer.

The big advantage is that AI visibility isn't sitting in a separate dashboard. AgencyAnalytics puts AI visibility alongside SEO, Google Analytics, Google Ads, social, etc., with customizable client dashboards and automated reports. It currently advertises 85+ integrations. agencyanalytics.comhelp.otterly.aiwww.therankmasters.com

That lets you produce something much more valuable than:

"Your ChatGPT visibility went from 18% → 23%."

Instead:

Organic Search: +14%
AI Visibility: +23%
AI Citations: +31%
AI Referral Traffic: +18%
Top competitor: Acme — 41% AI share of voice
Recommended action: Build comparison content around X

That is much easier to sell as a monthly agency deliverable.

2. 🥈 Peec AI — best dedicated AI/GEO analytics

Peec AI for Agencies

I'd choose Peec if AI visibility itself is the service you're selling, rather than just another section of an SEO report.

It has agency-oriented client projects, competitor benchmarking, visibility/share-of-voice metrics and client-ready dashboards. It also supports Looker Studio, CSV and API workflows, which gives you considerable flexibility in building your own branded reporting layer. peec.aiwww.therankmasters.com

One particularly useful agency feature is pitch projects: you can analyze a prospect's AI visibility and competitors before the sale. peec.aiwww.therankmasters.com

Best use case:

Agency sells "AI Search Visibility / GEO" as a $500–$3,000+/month service.

3. 🥉 OtterlyAI — best value

OtterlyAI

Otterly is attractive if you want to start offering this service without a huge software bill.

It monitors multiple AI/search environments and has a Looker Studio connector, allowing you to pull its data into custom dashboards that clients can view without an Otterly login. help.otterly.aiwww.therankmasters.com

That makes the stack:

Otterly → Looker Studio → your agency-branded dashboard → client

rather than forcing clients into another SaaS interface.

Current comparisons put its entry pricing around $29/month, although agency/volume requirements can change the economics considerably. www.therankmasters.com

4. Profound — if your clients are serious enterprise accounts

Profound

Profound is more of an enterprise AI-search intelligence platform than a simple reporting widget.

The attraction is depth: answer-level analysis, citations, competitive intelligence and understanding why AI systems are mentioning particular brands/sources.

I'd consider it if your clients are large brands and you're charging enough that a sophisticated AI-search intelligence platform is justified. Industry comparisons consistently put Profound in the enterprise/deeper-analysis category. www.therankmasters.com

What I'd actually buy

There are really two different winning setups:

If you already use AgencyAnalytics

AgencyAnalytics + AI Tracker

This is my #1 recommendation.

You get:

SEO + PPC + GA4 + social + AI visibility → one client dashboard → automated monthly report

That's a much stronger agency product than sending clients yet another standalone AI dashboard.

If you're building an AI/GEO reporting product

Peec AI → Looker Studio

I'd lean this way if your agency wants to make "AI visibility" a distinct monthly service.

You can create a beautiful standardized dashboard such as:

CLIENT AI VISIBILITY

• AI Visibility Score
• Share of Voice
• Brand Mention Rate
• Citation Rate
• Sentiment
• Competitor Share of Voice
• Top cited URLs
• Lost citation opportunities
• New citations
• Visibility by AI engine
• Visibility by query category
• Month-over-month change
• Recommended actions

Then put a short "What changed / Why it matters / What we're doing next" section underneath.

That's the format I'd favor commercially because you're not just selling a number—you've turned the software into a recurring monthly deliverable.

One important caveat

Don't select based purely on the number of LLMs supported. The reporting methodology matters enormously. AI answers are stochastic, so your monthly report should use a fixed, controlled query set, consistent locations/settings where possible, and trend metrics rather than pretending that an individual ChatGPT response is equivalent to a Google ranking.

For an agency, I'd prioritize:

1. Multi-client management
2. Scheduled query monitoring
3. Competitor benchmarking
4. Citation/source tracking
5. Looker Studio/API access
6. White-label/client access
7. Automated monthly reporting
8. Historical data
9. Ability to explain why visibility changed

On those criteria, AgencyAnalytics is my pick for a conventional digital agency; Peec is my pick for an agency specializing in GEO/AI visibility; Otterly is my budget pick. www.therankmasters.com

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge per client, I can narrow this down to the best stack + approximate software cost per client + what I'd put on the actual monthly dashboard.

If you’re an agency selling monthly LLM visibility / AI search visibility reports (e.g., “how often does your brand appear in ChatGPT, Perplexity, Gemini, Claude?”), you’ll want software that does four things well:

1. Tracks prompts consistently over time
2. Shows competitor comparisons
3. Creates client-friendly dashboards/reports
4. Supports agency workflows (multiple clients, white-labeling, exports)

Here are the strongest options right now:

gumshoe.aigumshoe.ai

My shortlist by agency type

1. Best overall for a marketing agency: Gumshoe

Best if you’re managing 10–100+ clients and want reporting depth.

Strengths:

• Multi-client workspaces
• Competitor benchmarking
• Visibility scores
• Citation/source tracking
• Scheduled reporting
• API/export options for custom dashboards

Good monthly client dashboard metrics:

• AI visibility score
• Mention share vs competitors
• Citation domains gained/lost
• Model-by-model visibility (ChatGPT vs Perplexity vs Gemini)
• Prompt wins/losses

gumshoe.aigumshoe.ai

2. Best “clients will understand this immediately”: Tower GEO

This is closer to a traditional SEO reporting platform experience.

Good for agencies that want:

• Client login dashboards
• Agency branding
• Automated monthly reports
• Competitive charts

It appears designed specifically around agencies packaging AI visibility as a recurring service. towergeo.comagencyscope.ai

3. Best lightweight reporting product: AgencyScope

If your deliverable is:

“Every month, send the client a beautiful AI visibility report PDF.”

This is probably the simplest workflow.

Useful for:

• SEO agencies adding an AI visibility add-on
• Smaller retainers
• Quarterly business reviews

It focuses heavily on white-label PDF reporting and prompt evidence rather than being a full GEO optimization suite. agencyscope.ai

4. Best if you already run SEO campaigns: Rankability

Worth considering if your agency already thinks in terms of:

• rankings
• content optimization
• technical SEO
• AI search visibility together

It positions AI visibility reporting as an extension of traditional SEO workflows. www.rankability.com

What I would include in a client-facing LLM visibility dashboard

A good monthly report should not just say “you got mentioned 42% of the time.” Clients need business context.

Recommended dashboard:

Executive summary

• AI Visibility Score: 64/100
• Change vs last month: +12%
• Biggest win
• Biggest opportunity

Brand visibility

Charts:

• ChatGPT visibility %
• Perplexity visibility %
• Gemini visibility %
• Claude visibility %

Competitive share of voice

Example:

Citation intelligence

Show:

• Which websites AI models cite
• Whether the client is cited
• Missing authority sources

Prompt tracking

Track 25–100 buyer prompts:

Examples:

• “Best accounting software for startups”
• “Top restaurants in Atlanta”
• “Best CRM for small businesses”

Action plan

Translate data into:

• Content to create
• Pages to improve
• Digital PR opportunities
• Reviews/citations needed

My recommendation by budget

Small agency (1–10 clients):

• AgencyScope or Tower GEO towergeo.comagencyscope.ai

Growing SEO/content agency (10–50 clients):

• Gumshoe gumshoe.aigumshoe.ai

Enterprise agency / custom reporting stack:

• Gumshoe API + your own Looker Studio/BI dashboard gumshoe.aiwww.rankability.com

If your goal is to sell this as a $500–$2,000/month “AI visibility monitoring” add-on, I’d prioritize white-label client experience over raw analytics depth. A beautiful, easy-to-explain dashboard usually creates more perceived value than a technically deeper tool clients never open.

If your goal is “run LLM visibility tracking for 10–50 clients and give each client a polished monthly dashboard/report under our agency brand,” I’d shortlist these:

My #1: Peec

For a conventional SEO/content agency adding an “AI Visibility” monthly reporting product, I'd start with Peec.

It gives you the core metrics clients actually care about:

• AI visibility / share of voice
• Brand mentions
• Competitor comparisons
• Prompt-level results
• Citations/sources
• Visibility trends over time
• Multiple AI engines
• Multi-client management
• Looker Studio connectivity
• API/exports for building your own reporting layer

The big advantage is that you don't have to make the client log into some strange AI-SEO SaaS. You can build the client-facing experience in Looker Studio, put your agency branding on it, and combine LLM visibility with the client's existing SEO/GSC/GA4 reporting. Recent comparisons specifically identify Peec as one of the strongest options for agency BI dashboards. www.therankmasters.combaarely.com

If you want the report to feel completely like your product: Ayzeo

This is the more interesting choice if you're trying to productize LLM visibility as an agency service.

Ayzeo currently advertises:

• White-label PDF reports
• White-label client portal/dashboard
• Per-client project isolation
• Unlimited seats
• AI visibility metrics
• Sentiment/evidence
• GA4 + Search Console integration
• GEO remediation capabilities

Its published agency comparison says the white-label portal is available as an add-on, while its Pro tier includes white-label PDFs. ayzeo.com

That makes it particularly interesting if your sales pitch is:

“Every month, you get an AI Search Visibility Report from [Your Agency], showing how often ChatGPT, Gemini, Google AI, etc. recommend you versus competitors.”

rather than:

“Here's a dashboard from Peec.”

Otterly = best inexpensive starting point

If you're testing the service with a handful of clients, Otterly is hard to ignore.

It starts around $29/month and covers several major AI/search surfaces, including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines/features depending on plan. Its reporting workflow can be routed through Looker Studio. www.therankmasters.combaarely.com

The catch: native white-labeling isn't its strength. If you want a beautiful agency-branded portal, you'll probably end up building that layer yourself in Looker Studio. baarely.com

For enterprise: Profound

If your clients are Fortune 500 / large brands and they're asking questions like:

• “How are we performing across every major answer engine?”
• “Which sources are influencing the models?”
• “How does our visibility differ by market?”
• “Can you give our SEO, PR and brand teams separate views?”
• “Can this integrate into our existing reporting/governance?”

then I'd look seriously at Profound.

It's considerably more enterprise-oriented and expensive, but its breadth and depth are much greater. Current comparisons put it at the top end of the market for engine coverage and enterprise capabilities. baarely.com

What I'd actually build for an agency

I wouldn't sell clients a dashboard full of 30 AI metrics.

I'd make the monthly report 5 pages:

1. Executive summary

AI visibility increased 18% this month.
Client is now #2 in category, up from #4.
Biggest opportunity: “best [category] for enterprise” prompts.

2. AI Share of Voice

Visual:

Your Brand ████████████████ 34%
Competitor A ███████████ 24%
Competitor B █████████ 19%
Competitor C ██████ 13%

Across ChatGPT / Gemini / Perplexity / Google AI.

3. Visibility by topic

4. Competitive intelligence

Who is being recommended instead of the client, and what sources are causing that.

This is probably the most commercially useful page.

5. Action plan

Not:

“Your AI visibility is 43.”

But:

Priority 1: Get cited by 3 authoritative industry sources
Priority 2: Create comparison page for X vs Y
Priority 3: Improve product/service entity signals
Priority 4: Update FAQ/schema/content around 12 high-value prompts

That last page is what turns an LLM report from a vanity report into a retainer justification.

My ranking

If I were choosing today:

Agency with 5–30 clients: → Peec + Looker Studio

Agency wanting a completely white-label product: → Ayzeo

Agency validating the service cheaply: → Otterly + Looker Studio

Large enterprise SEO agency: → Profound

Agency wanting AI visibility + AI-agent/site optimization: → Scrunch

The important distinction is that “LLM visibility tracker” and “client reporting platform” aren't necessarily the same product. Peec/Otterly are excellent data sources; a Looker Studio layer can turn that data into something that looks like your agency's proprietary reporting product. Current agency comparisons specifically recommend this export/API → BI approach when native white-labeling isn't sufficient. www.therankmasters.comayzeo.combaarely.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want PDF reports, a live client portal, or both, I can narrow this to the 2–3 best options and estimate your monthly software cost.

If your goal is a repeatable monthly client deliverable—“here’s how visible your brand is in ChatGPT/Perplexity/Gemini, how that changed, how you compare with competitors, and what we recommend”—I’d shortlist these:

1. AgencyAnalytics AI Tracker — my pick for most agencies

This is particularly compelling if you're already selling SEO, PPC, web, or social retainers. Its AI Tracker puts AI visibility alongside the rest of the client's marketing data, with custom dashboards, automated reports, white-labeling, goals, annotations, and client access. It tracks visibility across major AI engines including ChatGPT, Gemini and Perplexity. agencyanalytics.com

The big advantage isn't necessarily that it has the most sophisticated LLM analysis. It's that you can turn:

SEO + traffic + conversions + AI visibility

into one polished monthly client report, rather than giving clients yet another standalone dashboard.

I'd choose this if your agency wants to sell "AI visibility" as an additional line item to existing marketing clients.

2. Gumshoe — best if the report itself is the product

Gumshoe is interesting because it is explicitly designed around agency/client reporting. It tracks visibility across 11 AI models using standardized personas/topics and provides interactive shareable dashboards, CSV/JSON exports and an API. Clients can receive viewer access without needing their own Gumshoe account. gumshoe.ai

That's a very good fit for a service like:

"Monthly AI Visibility Report — $750/month"

rather than simply adding another metric to an SEO report.

3. Peec AI — best for deeper analytics

Peec is worth looking at if your clients will care about why they're visible, not just whether they are.

It is positioned more as AI-search analytics, with multi-engine monitoring and agency-oriented plans. Current comparisons put it ahead of cheaper tools when you want more analytical depth and larger-scale tracking. nxtg.ai

I'd favor Peec over AgencyAnalytics if AI visibility/GEO is becoming a core specialty of your agency, rather than simply another reporting channel.

4. Otterly.ai — best inexpensive starting point

Otterly is attractive if you're testing the service with a handful of clients. It covers multiple AI surfaces, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, with relatively low entry pricing. nxtg.ai

The tradeoff is that its reporting/agency layer isn't as compelling as a purpose-built client reporting platform, so I'd consider it more of a monitoring engine than the final presentation layer.

5. Profound — best for enterprise

Profound is the one I'd investigate for large brands where the client wants serious AI-search intelligence rather than a pretty monthly report. It goes substantially deeper into visibility, prompts, citations and competitive intelligence, but the economics are harder to justify for smaller agency clients. Current comparisons put its entry-level offering around $99/month and higher tiers considerably above that. nxtg.ai

What I'd actually build for an agency

If you're selling this as a monthly recurring service, I'd optimize for the report rather than the raw tracker.

A client dashboard should probably have:

1. AI Visibility Score

• Overall visibility
• MoM change
• Visibility by LLM

2. Share of Voice

• Client vs. 5–10 competitors
• Category/topic breakdown

3. Brand Mentions

• % of relevant prompts mentioning client
• Position/order in recommendations
• Sentiment/perception

4. Citation Intelligence

• Which websites AI engines cite
• Which sources competitors are getting cited from
• New/lost citation sources

5. Prompt Performance

• Winning prompts
• Losing prompts
• High-value commercial prompts

6. Monthly movement

• What changed since last month
• New competitors
• New citations
• Biggest gains/losses

7. Recommended actions

• 3–5 specific things the client should do next

That last section is crucial. A report saying "your AI visibility increased 14%" is interesting once. A report saying "you lost 8 high-intent prompts to Competitor X; here are the three content/authority gaps causing it" is something a client will keep paying for.

My ranking for your specific use case

If you're an agency delivering this every month:

🥇 AgencyAnalytics — best complete client-reporting workflow
🥈 Gumshoe — best dedicated AI visibility reporting
🥉 Peec — best deeper AI analytics
4. Otterly — best inexpensive monitoring
5. Profound — best enterprise intelligence

One important distinction: don't choose solely based on which tool has the prettiest AI dashboard. For an agency, multi-client management, historical consistency, scheduled reporting, white-labeling, exports/API, and the ability to turn the data into a narrative are arguably more important. Recent agency comparisons consistently emphasize those workflow requirements. www.llmvlab.com

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a white-labeled client portal vs. PDF/Looker Studio reports, I can narrow this down to the 2–3 best options and compare their current pricing/unit economics.

If your goal is “we run an agency, and every month we want to give each client a polished, visual report showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

Current 2026 comparisons consistently put Otterly, Peec, Profound, and newer agency-oriented platforms among the leading choices. www.therankmasters.com

🥇 My pick: OtterlyAI

For an agency selling “AI visibility/GEO” as a monthly service, I'd start here.

It has broad engine coverage, including ChatGPT, Perplexity, Gemini, AI Overviews/AI Mode and Copilot, and is specifically positioned for multi-client/white-label agency workflows. www.demandlocal.com

The important thing is that you can turn the raw tracking into client-friendly KPIs:

• AI Visibility Score
• Share of Voice
• Brand mentions
• Competitor comparison
• Prompt-level visibility
• Citation/source tracking
• Sentiment
• Visibility trend MoM
• Which publications/sites are getting cited instead of the client
• Which prompts/topics represent the biggest opportunities

That's much more compelling to a client than sending them a spreadsheet of ChatGPT responses.

🥈 Peec AI — probably the best-looking analytics experience

I'd seriously demo Peec alongside Otterly.

Peec is particularly strong if your clients are sophisticated marketers and want to dig into why visibility changed, rather than simply seeing a score. Current agency comparisons position it as a strong mid-market analytics option. www.demandlocal.com

🥇 for premium/enterprise: Profound

If you're selling GEO to larger companies and charging, say, $3k–$10k+/month, I'd look at Profound.

It's more of an enterprise intelligence platform than a lightweight reporting tool. One recent hands-on buyer, for example, moved from Otterly to Profound once their monitored query volume became significant. prommer.net

The downside is that it's harder to justify for a small agency with 10–20 SMB clients.

👀 One I'd demo specifically for white-label reports: Mentions

Mentions is especially interesting for your exact use case.

A recent hands-on review says its Agency plan includes white-labeling, custom domain/branding, unlimited client sites, monthly reports and a pitch workspace, while tracking multiple AI engines. www.techradar.com

That's potentially more valuable to an agency than having the absolute deepest analytics.

What I'd actually build for clients

Don't give clients a giant dashboard with 40 metrics.

I'd make the monthly report look something like:

AI SEARCH VISIBILITY — AUGUST 2026

Overall visibility: 64/100 ↑ 8%
Share of voice: 18.4% ↑ 3.2 pts
Brand mentions: 247 ↑ 31%
Citation rate: 42% ↑ 7 pts

Where you appear

Competitive position

Client: 18.4% share of voice
Competitor A: 26.1%
Competitor B: 21.7%
Competitor C: 12.3%

Biggest wins this month

🟢 Appeared in 14 new high-value prompts
🟢 3 new third-party sources began citing the brand
🟢 Moved from #4 → #2 recommendation in "best X" queries

Biggest opportunities

🔴 Competitor A is cited 3× more frequently for pricing questions
🔴 Client absent from 7 high-value comparison prompts
🔴 Two authoritative publications repeatedly cited by LLMs don't mention client

What we're doing next

1. Build content around X
2. Pursue mentions/citations from Y
3. Optimize Z page
4. Re-test 37 priority prompts next month

That's the report I'd sell—not “here's your AI dashboard.”

One important distinction

There are really two products you might need:

A. LLM visibility engine
Otterly / Peec / Profound / Mentions → collects the AI visibility data.

B. Client reporting layer
Swydo / AgencyAnalytics / Looker Studio / Whatagraph → turns multiple marketing data sources into your agency's reporting environment.

If you want to combine LLM visibility + SEO + GA4 + GSC + paid media + leads into one client dashboard, I'd consider using an AI visibility platform for the data and a reporting platform for the final client dashboard. Current agency-reporting comparisons specifically highlight Swydo, AgencyAnalytics, Whatagraph, DashThis and Databox for this layer. www.swydo.com

If I were starting an agency AI-visibility service today:
Otterly or Mentions → white-labeled client dashboard → automated monthly narrative → one-page executive summary.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and what you'd charge per month, I can narrow this to the best 2–3 stacks and estimate your software cost per client.

If your goal is specifically “we’re an agency, and every month we want to give each client a polished LLM/AI-search visibility report with charts, trends, competitors, citations, and a client-facing dashboard,” I’d shortlist these:

My top 3

1. Scrunch — best if you're building an agency service around AI visibility

Scrunch has a dedicated agency setup, multi-client management, prospect audits, API capabilities, and white-label dashboard possibilities. It is more than just a “did ChatGPT mention my client?” tracker. www.llmvlab.com

This would be my pick if you want to sell something like:

AI Search Visibility Management — $1,500–$5,000/month

and make the reporting itself feel like part of a premium service.

2. Peec — best for beautiful, understandable monthly reporting

Peec is particularly attractive if the deliverable is going to a marketing director/CEO who doesn't want to understand the mechanics of GEO.

You can report things such as:

• AI visibility score
• Share of voice
• Brand mentions
• Competitor visibility
• Prompt/category performance
• Citation sources
• Sentiment
• Month-over-month change
• Which AI engines are producing visibility

Recent comparisons put Peec in the mid-market sweet spot between inexpensive trackers and enterprise platforms. www.stork.ai

If your primary product is the monthly client report, I'd seriously trial Peec first.

3. Otterly — best if you have lots of smaller clients

Otterly is compelling when you need to monitor many clients without the software bill becoming ridiculous. Current comparisons put entry pricing around $29/month, substantially below the enterprise-oriented platforms. www.stork.ai

The downside: its native white-labeling is less compelling; one current comparison notes that agencies often use a Looker Studio connector to build the client-facing reporting layer. baarely.com

That can actually be a good thing if your agency already has a reporting stack.

An important distinction

I'd separate these into two categories:

“Give me the data and a good dashboard”

→ Peec / Otterly

“Help me build a serious AI-search service for clients”

→ Scrunch / Profound

Profound is particularly strong for enterprise-level analysis, but I'd probably consider it overkill unless your clients are large enough to justify the cost and sophistication. Current comparisons characterize it as the enterprise leader, with substantially higher pricing than the SMB/mid-market alternatives. www.stork.ai

What I'd want in your monthly report

Regardless of platform, I'd make the client dashboard look something like:

AI Visibility — August 2026

Executive summary

• 🟢 AI visibility: +18%
• 🟢 Share of voice: 24% → 29%
• 🟡 Competitor visibility: Competitor A still +12%
• 🔴 7 high-value prompts where client isn't appearing

Visibility trend

6-month line graph

AI engine breakdown

Competitive landscape

Your client vs. 3–5 competitors across the major commercial prompts.

Citation / source analysis

“Where is AI getting its information about you?”

• Your website
• Forbes
• Reddit
• Industry publications
• Directories
• Competitor sites
• etc.

What changed this month

3–5 concrete explanations rather than 40 pages of raw data.

What we're doing next month

This is the part I'd emphasize commercially. The report shouldn't just say “your AI visibility is 32%.” It should say:

We found 11 prompts where competitors are cited but you aren't. We're targeting the 5 highest-value opportunities next month.

That turns an LLM-monitoring dashboard into an ongoing agency service.

One more option worth considering

If you want true white-label reports rather than simply giving clients access to another SaaS dashboard, Baarely is worth testing. Its current agency offering specifically emphasizes white-label PDF/HTML reporting, which is unusually aligned with your use case. baarely.com

My ranking for your exact use case:

Scrunch > Peec > Baarely > Otterly > Profound

—with Profound jumping to #1 if your clients are enterprise brands and budget isn't a major concern.

If you tell me roughly how many clients you need to report on (e.g. 10, 50, 200) and your target monthly software budget, I can narrow this down to the 2–3 platforms that make the most economic sense.

If your goal is specifically monthly LLM/GEO visibility reporting that looks polished enough to put directly in front of clients, I’d shortlist these:

🥇 My pick: Peec AI

For an agency selling something like "$X/month for AI search visibility management", I'd start with Peec.

Its agency offering explicitly supports multi-client tracking and white-label reporting, and its reporting can cover visibility, citations, queries, competitors and other metrics. peec.ai

The important distinction is that you're not just giving the client a generic analytics dashboard. You can structure the report around:

• AI Visibility / Share of Voice
• Brand mentions
• Competitor comparison
• Citation share
• Which prompts you're winning/losing
• Which sources LLMs are citing
• Sentiment / brand perception
• Biggest gains this month
• Biggest visibility gaps
• Recommended actions for next month

That's much closer to a monthly GEO deliverable than a raw SEO-style dashboard.

🥈 OtterlyAI + Looker Studio

This is probably the option I'd investigate if visual presentation and customization are your highest priorities.

Otterly doesn't currently have native white-labeling, but it explicitly supports connecting its data to Looker Studio, where you can build completely branded dashboards with your own colors, logo and layout. It also supports separate client workspaces and scheduled report delivery. help.otterly.ai

That gives you a really nice agency architecture:

Otterly → Looker Studio → Client dashboard

You could create one master template and duplicate it for every client.

Otterly also offers unlimited Brand Reports and agency-oriented workspace management. otterly.ai

🥉 Semrush

If your agency already lives inside Semrush, I'd seriously consider just adding its AI Visibility Toolkit rather than introducing another platform.

Semrush now has a fairly sophisticated reporting layer: Visibility Score, trends, mentions, citations, LLM distribution, competitor comparisons, perception, Share of Voice and narrative drivers. www.semrush.com

More importantly for your use case, Semrush supports scheduled reports, shareable dashboards, PDF exports and presentation-ready My Reports, including branding/white-labeling through its Pro Report functionality. www.semrush.comwww.semrush.com

The downside is economics: the AI Visibility Toolkit starts at $99/month per domain when billed annually, so scaling it across many clients can get expensive. www.semrush.comwww.semrush.com

What I'd actually build for clients

I'd avoid giving clients a dashboard that's just:

AI Visibility Score: 42

That's not particularly compelling.

Instead, I'd make the monthly report tell a story:

1. Executive summary

AI visibility increased 18% this month.
Client moved from #4 → #2 in category recommendations across ChatGPT and Perplexity. Competitor X remains the biggest gap.

2. Visibility trend

Big visual chart:

AI Share of Voice
Jan 12% → Feb 16% → Mar 19% → Apr 23%

3. LLM breakdown

4. Competitor battle

A visual showing:

Client — 27%
Competitor A — 31%
Competitor B — 19%
Competitor C — 12%

5. Prompts won/lost

🟢 "best accounting software for startups" — Won
🟢 "accounting software for SaaS" — Won
🔴 "best QuickBooks alternatives" — Lost
🔴 "best accounting firm for startups" — Lost

6. Citation intelligence

Show which websites are getting cited by the LLMs and where the client is/isn't appearing.

This is particularly useful because it turns the report from "here's your score" into "here's why you're winning and what we're going to do next."

7. Next-month action plan

Three things:

1. Build comparison page for X
2. Acquire mentions/citations from Y
3. Update Z content to address missing entity/topic

That last section is what makes the dashboard support a monthly retainer rather than becoming a vanity metric.

My ranking for an agency

If I were buying today:

1. Peec AI — best purpose-built agency/client reporting workflow.
2. OtterlyAI + Looker Studio — best if you want to own the visual/reporting layer.
3. Semrush — best if AI visibility is being bundled into an existing SEO retainer.
4. Profound — best when you're dealing with sophisticated enterprise accounts.
5. Mentions — worth considering if you want something simpler and very client-friendly.

One important caveat: LLM visibility measurements aren't perfectly stable—identical prompts can produce different answers—so I'd report trends and aggregated visibility rather than presenting a single month's score as an absolute truth. Recent independent testing has found substantial run-to-run variation in AI answers. www.reddit.com

If you're choosing software specifically to sell a $500–$2,000+/month "AI visibility/GEO" service to 10–100 clients, I can also compare these on actual agency pricing, number of clients/prompts, white-labeling, API access, dashboard quality, and gross margin per client.

For an agency delivering monthly LLM visibility (GEO/AEO) reports with client-facing dashboards, I’d prioritize tools that have:

• multi-client workspaces
• white-label dashboards/PDFs
• historical trend charts
• prompt tracking across ChatGPT/Gemini/Perplexity/Claude
• competitor/share-of-voice views
• citation/source tracking
• easy exports for monthly QBRs

Here are the strongest options right now:

wellows.com

My shortlist by agency type

1. SEO / digital marketing agency adding LLM reporting
→ AgencyAnalytics AI Tracker
Best if clients already receive SEO dashboards. It keeps AI visibility alongside rankings, traffic, PPC, and social reporting instead of creating another login. agencyanalytics.com

2. Agency selling “AI visibility” as a standalone monthly service
→ LLM Pulse
Probably the closest match to a white-label monthly deliverable: client portals, agency branding, exports, and multi-client management. wellows.comllmpulse.ai

3. Smaller agency/freelancer with many SMB clients
→ Llumos
Designed around agency packages, white-label reports, client dashboards, and trend reporting. wellows.comllumos.app

4. Premium GEO consultancy
→ Wellows or ReachLLM
Better if your report needs to go beyond “you appeared X% of the time” and include why visibility changed and what actions to take. wellows.com

What I’d put in a client monthly dashboard

A useful LLM visibility report usually includes:

1. AI Visibility Score
   • % of tracked prompts where client appears
   • change vs last month

2. Share of Voice
   • client vs competitors
   • by model (ChatGPT, Gemini, Perplexity, Claude)

3. Top Winning Prompts
   • “best accounting software for startups”
   • “top marketing agencies in Ohio”
   • etc.

4. Citation Intelligence
   • which websites/models are influencing answers
   • missing authority sources

5. Recommended Actions
   • content updates
   • PR/link opportunities
   • review generation
   • schema/entity improvements

6. Executive summary
   • “Visibility increased 18% because…”
   • “Next month we recommend…”

My practical pick

For most agencies I would choose:

• AgencyAnalytics if LLM visibility is an add-on to existing marketing retainers.
• LLM Pulse if the agency is creating a new AI visibility service line.
• Wellows/ReachLLM if you are charging enterprise clients and need strategy insights, not just reporting.

One caution: LLM visibility metrics are still less standardized than SEO rankings, so I’d avoid selling a single “AI rank” number as the whole story. The strongest reports combine visibility trends, competitor comparisons, citations, and recommended actions. www.reddit.com

If you mean LLM visibility reporting as in “how often a client’s brand appears in ChatGPT, Perplexity, Gemini, Claude, AI Overviews, citations, share of voice, competitors, etc.”, the best agency tools are different from normal SEO dashboards. You want multi-client tracking + white labeling + visual client dashboards + scheduled reports.

Here are the strongest options:

foglift.io

My shortlist for an agency delivering monthly client reports

1. Best overall: Rankfender

Best if your deliverable is something like:

• “Your AI Visibility Score increased 18% this month”
• “You appear in 42% of tracked ChatGPT prompts”
• “Competitors are winning these queries”
• “These sources are influencing AI recommendations”

Strengths:

• White-label dashboards
• Client portals
• PDF exports
• Scheduled reporting
• Competitive share-of-voice views

rankfender.com

2. Best budget-friendly agency stack: AgencyReportr

Good if you already provide SEO/PPC/social reporting and want to add an AI visibility section without building a whole new reporting workflow.

Strengths:

• Agency-focused
• White-label reports
• Combines traditional marketing metrics with AI visibility tracking

agencyreportr.com

3. Best for selling “AI SEO / AEO” retainers: AnswerMap

Useful if your service is positioned around:

• “Get recommended by AI assistants”
• “Monitor brand mentions”
• “Increase AI search share”

It emphasizes multi-client tracking, competitive intelligence, and client-ready reports. www.answermap.co

4. Enterprise option: Profound

Better suited to larger brands and enterprise marketing teams than a small agency managing dozens of clients.

What I would include in a monthly LLM visibility dashboard

A client-facing dashboard should probably have:

Executive scorecard

• AI Visibility Score
• Month-over-month change
• Number of AI mentions
• Share of voice vs competitors

LLM coverage

• ChatGPT
• Perplexity
• Gemini
• Claude
• Google AI Overviews

Prompt performance
Example:

“Best accounting software for startups”

Show:

• Appeared / not appeared
• Position
• Sentiment
• Citation sources

Citation intelligence

• Which websites AI models cite
• Which competitor pages are winning
• Missing authority signals

Action plan

• Content opportunities
• PR/link opportunities
• Technical fixes
• New pages to create

If I were building an agency workflow

1–10 clients: Rankfender or AnswerMap
10–50 clients: Rankfender + Looker Studio/custom layer
50+ enterprise clients: Profound + custom BI/reporting

I would avoid sending clients raw “AI mentions” screenshots. The value is translating the data into a monthly business narrative: visibility → why it changed → what you will do next. www.seoforgpt.io

If you tell me your agency size (number of clients) and whether you want white-label PDFs, live dashboards, or both, I can narrow this to the best 2–3 choices.

If by LLM visibility you mean tracking how often a client is mentioned/recommended/cited in ChatGPT, Perplexity, Gemini, Google AI Overviews, etc., and then giving the client a polished monthly dashboard, I’d shortlist these:

🥇 My pick: Mentions

Mentions

A recent hands-on comparison specifically highlighted Mentions as the agency choice, because its Agency plan combines multi-engine tracking, clean client-facing reports, white-labeling, a pitch workspace, and unlimited client sites. The reported Agency pricing is $399/month. www.techradar.com

For a monthly client report, the useful metrics are:

• AI visibility / presence
• Share of voice vs. competitors
• Brand mentions
• Sentiment
• Prompt-level results
• Exact AI answers
• Which sources AI engines cite
• Change vs. previous month
• AI-driven traffic, where available

That makes it much easier to turn the report into an actual agency deliverable rather than simply sending clients a collection of AI-monitoring charts.

🥈 Peec AI

Peec AI

I'd look at Peec if your agency wants more analytical depth than a basic "are we mentioned?" tracker. Current comparisons generally position it as a strong mid-market AI-visibility platform, with visibility, competitor, sentiment and prompt-level analysis. mentionsapi.com

🥉 OtterlyAI

OtterlyAI

Good option if you want to add LLM visibility reporting to an existing SEO service without making the reporting software itself a major expense. It's particularly attractive for agencies starting with a smaller number of prompts/clients. mentionsapi.comwww.therankmasters.com

If white-label client presentation is the #1 priority

I'd also investigate AgencyReportr:

AgencyReportr

It is explicitly built around agency reporting, including white-labeled dashboards, custom domains, and AI visibility alongside traditional SEO/PPC/social reporting. It specifically tracks ChatGPT, Perplexity and Google AI Overviews. agencyreportr.com

And Rankfender:

Rankfender

It is designed around multi-client management, white-label reports, client dashboards and automated reporting, so it makes sense if you're trying to productize "AI visibility monitoring" as a recurring agency service. rankfender.com

What I'd choose by agency type

Small agency / 5–20 clients:
→ OtterlyAI or AgencyReportr

Growing SEO/AEO agency / 20–100 clients:
→ Mentions or Peec

Enterprise SEO agency:
→ Profound or Semrush

You want the report to look like your agency's proprietary product:
→ AgencyReportr / Rankfender / Mentions

One important distinction: don't optimize purely for pretty dashboards. The best client report should connect visibility → competitive position → sources/citations → what changed → what the agency will do next month. Otherwise clients may see a nice "AI visibility score" without understanding its business significance.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and what you'd charge them per month for the LLM visibility service, I can narrow this down to the best 2–3 options with estimated cost per client and margin.

If you mean agency client reports showing how brands appear in ChatGPT, Perplexity, Gemini, Claude, and other LLM/AI search engines, the market is still early, but these are the strongest options for monthly client-facing dashboards + white-label reporting:

My shortlist by agency type

SEO agency with existing retainers

1. Rankability
2. AgencyReportr
3. Semrush + AI visibility features (if you already use the ecosystem) www.techradar.com

Pure GEO / “AI visibility” service offering

1. Tower GEO
2. LLM Pulse
3. GrackerAI

Small agency selling $500–$2k/mo AI visibility add-ons

1. AgencyReportr
2. Rankfender
3. LLM Pulse

Metrics your client dashboard should include

A good LLM visibility report should avoid being just “AI mentions.” Clients usually understand these better:

• AI Visibility Score (trend over time)
• Share of voice vs competitors
• Prompt coverage (“for 50 buyer questions, how often are we mentioned?”)
• Citation/source analysis (which websites AI engines rely on)
• Brand sentiment
• Recommended actions for next month
• Before/after snapshots

What I would avoid

• Generic BI dashboards (Looker Studio, Tableau, Power BI) unless you already have a data pipeline.
• Tools that only scrape mentions without competitor context.
• Reports that show raw LLM outputs without explaining business impact.

For most agencies today, I’d lean:

• Rankability if you are an SEO agency,
• AgencyReportr if you mainly need client-ready reporting,
• Tower GEO or LLM Pulse if your core product is GEO/AI search optimization. www.rankability.com

I can also put together a feature/pricing comparison matrix for 10–20 clients vs 100+ client agencies if you’re choosing a platform to resell.

If your agency's goal is delivering polished monthly AI/LLM visibility reports with client-facing dashboards, there are now a handful of platforms built specifically for that. The best choice depends on whether you want a reporting tool or a full AI search optimization platform.

These platforms all emphasize agency workflows such as multi-client management, AI visibility tracking, and branded reporting. www.reachllm.com

My recommendations

🥇 Best overall for agencies: Rankability

• Built specifically for agencies
• Tracks ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, AI Overviews
• Client dashboards
• Historical visibility trends
• Competitor comparisons
• Easy-to-understand executive reports
• Designed to scale from a handful to dozens of clients. www.reachllm.comwww.rankability.com

🥈 Best premium option: ReachLLM
If you're charging $2k+/month for AI visibility services:

• sophisticated dashboards
• diagnosis of why clients appear or don't appear
• action recommendations
• enterprise reporting
• ideal for larger retainers. www.reachllm.com

🥉 Best value: LLM Pulse
Good balance of:

• unlimited seats
• white-label reporting
• Looker Studio template
• AI visibility score
• citation tracking
• agency pricing. www.reachllm.comllmpulse.ai

Best for freelancers or boutique agencies: Llumos

• White-label PDFs
• Trend charts
• Client management
• Very straightforward onboarding
• Affordable entry point. www.reachllm.comllumos.app

What clients actually like seeing

The most effective monthly reports tend to focus on business outcomes rather than raw AI rankings. Common sections include:

• AI Visibility Score
• Share of Voice vs competitors
• ChatGPT mentions
• Gemini mentions
• Perplexity mentions
• Google AI Overviews presence
• Top prompts won/lost
• Citation sources (Reddit, G2, company website, blogs, YouTube, etc.)
• Traffic from AI platforms
• AI referral conversions
• Month-over-month trend charts
• Recommended actions for next month

Agency practitioners also recommend breaking out visibility by AI engine instead of relying on a single blended score, because each engine surfaces brands differently. www.reddit.com

If you want the most polished dashboards

Many larger agencies pair an AI visibility platform with a BI tool:

• AI visibility platform (Rankability, ReachLLM, LLM Pulse)
• Looker Studio
• Power BI
• Tableau

This combination lets you merge:

• AI visibility
• Google Analytics 4
• Search Console
• CRM pipeline
• Revenue attribution

into a single executive dashboard.

If I were building an agency today

I'd choose:

1. Rankability for AI visibility monitoring.
2. Looker Studio for branded executive dashboards.
3. GA4 + Search Console + CRM integration to tie AI visibility to traffic, leads, and revenue.

That setup scales well from 10 to 100+ clients while producing reports that are easy for clients to understand and that connect visibility improvements to business results.

If you're running an agency and want client-ready monthly LLM visibility reports with visual dashboards, white-label branding, and multi-client management, I'd narrow the field to these:

These platforms focus on tracking visibility across ChatGPT, Gemini, Perplexity, Claude, and Google's AI search features, with agency-oriented workflows and reporting. www.reachllm.com

My top recommendations

1. ReachLLM — Best overall for agencies

• Executive dashboards clients understand
• Tracks brand mentions and share of voice
• Explains why competitors are appearing
• Action recommendations
• Multi-client management
• Enterprise-quality reports

Ideal if you're charging $1k+/month per client for AI visibility. www.reachllm.com

2. LLM Pulse — Best reporting
Standout features:

• White-label dashboards
• Client logins
• Mention-rate trends
• Citation tracking
• AI visibility scoring
• Ready-made Looker Studio integration

If your agency already uses Looker Studio, this is a strong choice. www.reachllm.comllmpulse.ai

3. Rankability — Built specifically for agencies
Designed around agency workflows:

• Multi-account management
• Competitor comparisons
• Client reports
• AI visibility campaigns
• Team collaboration

More focused on agencies than internal marketing teams. www.reachllm.comwww.rankability.com

4. Llumos — Best value
Good if you're starting an AI visibility service:

• White-label PDF reports
• Historical trend charts
• Client dashboard
• ChatGPT, Gemini & Perplexity tracking
• Agency pricing

llumos.app

What clients actually want to see

The most effective monthly reports I've seen include:

• AI visibility score (month-over-month)
• Share of voice vs. top competitors
• Brand mention rate by platform (ChatGPT, Gemini, Perplexity, Claude)
• Top prompts where the client appears
• Prompts where competitors appear but the client doesn't
• Sources and citations AI models rely on
• Referral traffic from AI platforms
• Recommended actions for the next month

Agency practitioners also recommend avoiding a single blended score; breaking results out by AI platform provides a clearer picture because each model behaves differently. www.reddit.com

If you already use SEO software

If your agency is invested in:

• Semrush: Its AI Visibility Toolkit can complement traditional SEO reporting. www.techradar.com
• Ahrefs: Brand Radar offers AI visibility insights tied to keyword data. www.techradar.com
• HubSpot: Includes AI visibility capabilities if you're already on its CRM ecosystem. www.techradar.com

My shortlist by agency size

• 1–10 clients: Llumos or Otterly AI
• 10–50 clients: LLM Pulse or Rankability
• 50+ clients / enterprise: ReachLLM
• Already using Semrush: Add its AI visibility tools rather than buying another full platform

If your goal is to impress clients with polished monthly dashboards while keeping fulfillment efficient, LLM Pulse, ReachLLM, and Rankability are currently among the strongest agency-focused options.

If you're an agency selling LLM visibility / AI search optimization (AEO/GEO) as a monthly retainer, the most important features are:

• White-label client dashboards
• Multi-client management
• Scheduled monthly PDF reports
• Share of Voice across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews
• Competitor tracking
• Historical trends
• Client portal

Here are the strongest options right now.

These platforms are purpose-built for agencies and emphasize recurring reporting, white-label branding, and AI visibility metrics. rankfender.com

My top 5

1. LLM Pulse ⭐ Best overall for agencies

Pros:

• Unlimited client seats
• White-label portals
• Monthly automated reports
• Looker Studio connector
• API
• Tracks ChatGPT, Gemini, Perplexity, Google AI, AI Overviews
• Easy for clients to understand

If you're managing 20–100 clients, this is one of the strongest agency-focused choices. rankfender.comllmpulse.ai

2. Rankfender ⭐ Best reporting experience

Designed around agency reporting rather than just tracking.

Includes:

• Branded PDFs
• Agency logo/colors
• Scheduled monthly emails
• Client portal
• Historical KPI trends
• Competitive Share of Voice
• GA4 + Search Console integrations

Very strong if your deliverable is a polished monthly report. rankfender.com

3. ReachLLM ⭐ Best enterprise solution

More of a premium AI visibility platform.

Features:

• Visibility scoring
• Source attribution
• Citation tracking
• Recommendations
• Competitive analysis

Better suited for enterprise clients than small businesses. www.reachllm.com

4. Wellows

A good fit if your agency wants to both report and execute improvements.

Offers:

• Prompt tracking
• AI visibility history
• Content recommendations
• Outreach workflow
• Multi-client management

It's positioned as a "track → fix → prove" platform. rankfender.comwellows.com

5. BrandBeacon

Strong visualization and competitive dashboards.

Good for:

• Executive reporting
• Competitive benchmarking
• Multiple brands
• Share-of-voice tracking

rankfender.comwww.brandbeacon.ai

If you already use SEO tools

You may not need a standalone platform if your clients mainly want AI visibility alongside SEO.

• Semrush — AI Visibility Toolkit integrated into its SEO suite. www.techradar.com
• Ahrefs — Brand Radar and broader SEO reporting. www.techradar.com
• HubSpot — AI search analytics within its CRM ecosystem. www.techradar.com

What agencies are putting in monthly AI visibility reports

The most useful reports go beyond a single "visibility score." Common sections include:

• AI Visibility Score (overall trend)
• Brand mention rate
• AI Share of Voice vs. competitors
• Top prompts monitored
• Position in AI-generated recommendations
• Sources and citations AI models relied on
• Changes since last month
• Competitor gains/losses
• Recommended optimization tasks
• Executive summary with key wins and next steps

If I were building an agency today

I'd use:

• LLM Pulse for multi-client dashboards and white-label portals.
• Looker Studio for custom executive dashboards when clients want tailored KPIs.
• GA4 and Google Search Console to connect AI visibility trends with traffic and conversions.

That combination provides automated client reporting while still allowing you to create agency-branded dashboards with business-specific metrics.

If your agency's goal is automated monthly LLM visibility reports with polished client dashboards, there are now several tools built specifically for that workflow. The biggest differentiators are white-label reporting, multi-client management, historical trend tracking, and API/export capabilities.

These platforms focus on tracking brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI experiences, with agency features like branded reports and client portals. llmpulse.ai

My recommendations by agency size

Best overall: LLM Pulse

• Probably the strongest agency-focused platform today
• White-label portals
• Unlimited seats
• Multi-client management
• Looker Studio connector
• CSV/API exports
• AI visibility score
• Citation tracking
• Historical reporting

Ideal if you have 10–200 clients and want reports that look like your own software. llmpulse.aillmpulse.ai

Best enterprise: ReachLLM
If your clients are larger brands:

• Tracks why models mention (or don't mention) a brand
• Connects reporting to optimization work
• Strong competitive analysis
• Workflow features beyond monitoring

More expensive, but deeper than most tools. llmpulse.aiwww.reachllm.com

Best budget option: Llumos
If you're starting an AI visibility service:

• Agency pricing
• White-label PDFs
• Trend charts
• Central client dashboard

Good value for smaller agencies. llmpulse.aillumos.app

What clients actually like seeing

The best monthly reports usually include:

• AI Visibility Score
• Share of Voice vs competitors
• Brand mention rate
• Citation sources
• Top prompts monitored
• New prompts won/lost
• AI referral traffic (GA4)
• AI search impressions
• Month-over-month trends
• Action items completed
• Recommended next steps

This is much more compelling than simply showing rankings.

Best dashboard stack

Many agencies don't rely on the reporting built into these tools. Instead they use:

• LLM Pulse (data collection)
• GA4
• Search Console
• Looker Studio
• BigQuery (optional)

This gives you a fully branded dashboard with:

• AI visibility
• Organic SEO
• AI referral traffic
• Conversions
• Content performance
• Executive summaries

Clients can access a live dashboard while also receiving a monthly PDF.

If you manage 50+ clients

A scalable stack would look like:

• Tracking: LLM Pulse or ReachLLM
• SEO: Semrush or Ahrefs
• Analytics: GA4 + Search Console
• Dashboard: Looker Studio
• Automation: Zapier, Make, or n8n
• Monthly reports: Automated PDF generation

This minimizes manual work while producing executive-ready reports.

Overall ranking for agencies

1. 🥇 LLM Pulse
2. 🥈 ReachLLM
3. 🥉 Visibili.ai
4. Llumos
5. Rankfender

If your agency is planning to resell AI visibility reporting as a recurring service, I'd prioritize platforms with true white-label client portals, historical trend tracking, and export/API support over those that only generate one-off reports.