ChatGPT answers, unedited

If your goal is monthly client-facing LLM/GEO visibility reports with polished visual dashboards, I’d shortlist these:

My recommendation: AgencyAnalytics + AI Tracker

If you're a conventional digital/SEO agency and the deliverable is something like:

"Here is your monthly AI visibility report, alongside SEO, traffic, leads, PPC, etc."

I'd look very seriously at AgencyAnalytics.

Its AI Tracker covers ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity and Gemini, and—crucially—puts those metrics into the same dashboards/reports as your other marketing channels. It supports competitor comparisons, visibility trends, citations/sources, custom dashboards, automated reports and white-labeling. AgencyAnalytics

agencyanalytics.com

That makes it particularly good for selling LLM visibility as an additional monthly service rather than creating an entirely separate reporting ecosystem.

If you want a dedicated GEO/LLM reporting product: Peec

Peec AI is probably the one I'd demo first.

Its agency offering specifically supports branded Looker Studio dashboards, where clients can access dashboards without having a Peec login. It also provides CSV/API access for feeding data into BigQuery, Tableau, Power BI, etc. Peec AI

peec.ai

That's attractive if you want to build a dashboard that looks like:

Client → AI Visibility

• AI Share of Voice
• Brand Mention Rate
• Citation Rate
• Competitor Share of Voice
• Visibility by LLM
• Visibility by prompt category
• Sentiment / brand perception
• New citations
• Lost citations
• Top cited pages
• Competitors gaining visibility
• Month-over-month change
• Recommended actions

Then have the system automatically generate a monthly executive summary underneath it.

For enterprise clients: Profound

Profound is more appropriate if your clients are large brands and will expect fairly sophisticated analysis of what AI engines are saying about them.

It is positioned toward enterprise-grade analytics and agency use cases, including deeper prompt/answer analysis. The tradeoff is that it's generally a much heavier investment than the simpler monitoring platforms. AI Search Tools AxiomAI

tryprofound.com

What I'd choose by agency type

• SEO/PPC agency already using AgencyAnalytics: AgencyAnalytics AI Tracker
• Agency building a dedicated GEO/LLM service: Peec AI
• Small agency testing whether clients will pay for LLM visibility: Otterly.ai
• Enterprise GEO consulting: Profound
• Want visibility tracking + content/action workflows: Promptwatch

One important distinction: don't optimize for a dashboard that merely shows an "AI visibility score." For a monthly client service, the valuable report is the movement and explanation: Where did we gain/lose visibility? Which competitors are appearing instead? Which prompts matter? What sources are LLMs citing? What should we do next month? Current agency-focused comparisons similarly emphasize client-ready dashboards, exports, white-labeling and actionable gap analysis rather than just a score. The Rank Masters About Martech

If you tell me how many clients you have (e.g. 10, 50, 100+) and what you want to charge per client/month ($200, $500, $1k+), I can narrow this down to the best 2–3 options and map out the exact monthly dashboard/report I'd build.

agencyanalytics.com

That makes it particularly good for selling LLM visibility as an additional monthly service rather than creating an entirely separate reporting ecosystem.

If you want a dedicated GEO/LLM reporting product: Peec

Peec AI is probably the one I'd demo first.

Its agency offering specifically supports branded Looker Studio dashboards, where clients can access dashboards without having a Peec login. It also provides CSV/API access for feeding data into BigQuery, Tableau, Power BI, etc.

If you mean AI/LLM visibility reporting—e.g. “How often does our client appear in ChatGPT, Perplexity, Gemini, Claude, Google AI results, what sources are cited, and how are competitors performing?”—there are now several agency-focused platforms.

For a typical agency delivering a monthly client report + visual dashboard, I’d shortlist these:

My practical shortlist

1. LLM Pulse — if you want to plug into your existing reporting stack

Its agency offering specifically supports multi-client dashboards, white-labeling, and a Looker Studio connector, which is attractive if your agency already builds monthly reports in Looker Studio. It also lets you blend AI visibility with traditional SEO/PR metrics. LLM Pulse

llmpulse.ai

2. Tower GEO — if you want the reporting product basically ready-made

Tower is explicitly designed around agencies: multi-client workspaces, competitive benchmarking, sentiment/citation tracking, white-label PDFs, branded client dashboards, custom domains and automated monthly reports. Tower GEO

towergeo.com

3. GeoBubbles — if visual reporting is particularly important

Its agency product has a custom report builder, drag-and-drop cards, saved templates, shareable branded links, executive/C-level views, plus LLM citation tracking and geographic visualization. GeoBubbles

geobubbles.com

4. GetIntel — if the report needs to lead naturally into “what should we do?”

Beyond visibility reporting, GetIntel emphasizes identifying gaps and drafting fixes. It also offers a multi-client dashboard, white-label reports and a Looker Studio connector, so it can fit an existing agency reporting process. GetIntel

getintel.ai

What I'd put in the monthly dashboard

Regardless of vendor, I'd avoid making the report just a giant collection of LLM screenshots. A useful client dashboard would have:

• AI Visibility / Share of Voice
• Visibility trend vs. previous month
• Mention rate across tracked prompts
• Citation rate and top citation sources
• Average position/rank where measurable
• Competitor comparison
• Visibility by AI engine
• Visibility by topic / customer intent
• Newly gained and lost citations
• Prompts where competitors appear but the client doesn't
• Actual example AI answers
• Recommended actions for the next month
• “What changed?” executive summary

That last section is particularly important: clients generally care less about an abstract “LLM score” than what changed, why it changed, and what you're doing next.

There are also meaningful differences between white-label PDF reporting and a genuinely white-label client portal. Several vendors market both as “white label,” but they aren't equivalent; a client login on your domain is considerably more valuable if you're trying to productize LLM visibility as a recurring service. SEO for GPT

If I were evaluating them for an agency

I'd run a trial with LLM Pulse, Tower GEO, GeoBubbles, and GetIntel and give each the same 20–30 client prompts. I'd judge them on:

1. Data quality/repeatability of the LLM measurements.
2. How attractive the client dashboard looks without customization.
3. How much manual work it takes to produce the monthly report.
4. Whether clients can access a branded live portal, rather than just receive a PDF.
5. Competitor/citation analysis.
6. Ability to export/API the data into your existing reporting system.
7. Per-client economics at 10, 25, 50 and 100 clients.

The agency market is moving quickly, so I'd put considerably more weight on the actual client-facing workflow and unit economics than on whoever claims to have the highest “AI Visibility Score.” Current agency comparisons likewise emphasize multi-client workspaces, white-label reporting, scalable pricing and data depth as the key differentiators. The Rank Masters Maya

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want PDF reports, live client dashboards, or both, I can narrow this to the 2–3 platforms that fit and compare their current pricing/features.

2. Tower GEO — if you want the reporting product basically ready-made

Tower is explicitly designed around agencies: multi-client workspaces, competitive benchmarking, sentiment/citation tracking, white-label PDFs, branded client dashboards, custom domains and automated monthly reports. towergeo.com

towergeo.com

3. GeoBubbles — if visual reporting is particularly important

Its agency product has a custom report builder, drag-and-drop cards, saved templates, shareable branded links, executive/C-level views, plus LLM citation tracking and geographic visualization. geobubbles.com

geobubbles.com

4. GetIntel — if the report needs to lead naturally into “what should we do?”

Beyond visibility reporting, GetIntel emphasizes identifying gaps and drafting fixes. It also offers a multi-client dashboard, white-label reports and a Looker Studio connector, so it can fit an existing agency reporting process.

If your goal is an agency productized service where every month each client gets a polished “How visible are we in ChatGPT/Gemini/Perplexity/Google AI?” report, I’d shortlist these:

Recent agency-focused comparisons consistently put Peec, Otterly, Profound and Scrunch among the leading options, while newer options such as Baarely and Promptwatch are particularly interesting around white-labeling and turning visibility data into actions. The Rank Masters Baarely AI Search Tools

🥇 My pick: Peec AI

For a typical SEO/content/marketing agency, Peec is probably the sweet spot.

Why:

• Clean, client-friendly visibility dashboards
• Multi-client/project structure
• Competitor comparisons
• Prompt tracking
• Share-of-voice/visibility-type metrics
• Multiple AI engines
• Agency-oriented reporting
• Looker Studio integration, which is especially useful if you want to make the dashboard look like your agency's reporting environment rather than a vendor portal. The Rank Masters Koalr

The important distinction is that you're not really selling clients “an AI visibility dashboard.” You're selling a monthly GEO/AEO report.

I'd structure the client dashboard roughly as:

AI Visibility

• Overall visibility score
• Visibility vs. previous month
• Visibility vs. competitors
• Share of AI answers
• Brand mentions
• Citation frequency
• Which AI engines mention them

What AI Says

• Top prompts where they appear
• Prompts where competitors win
• Positive/negative/incorrect claims
• Most frequently cited sources

Opportunities

• Content gaps
• Pages that should be improved
• Sources competitors are getting cited from
• New prompts/categories to target

Monthly Executive Summary

• “Visibility increased 18%”
• “You now appear in 42% of category prompts”
• “Competitor X gained 7 points”
• “3 publications are disproportionately influencing AI answers”
• “Here are the 5 actions we recommend this month”

That last section is what turns software data into an agency deliverable.

🥈 If you want the cheapest/easiest setup: Otterly

otterly.ai

Otterly is attractive if you're trying to launch this as a new service without spending heavily. Current comparisons put its entry pricing around $29/month, with additional engines/features available at higher tiers. Its agency workflow can be paired with Looker Studio for branded dashboards. Baarely DeepSmith

I'd choose it if you have lots of SMB clients and relatively standardized reports.

🥉 If your clients are enterprise: Profound

tryprofound.com

Profound is the one I'd investigate for higher-end clients who will ask questions like:

“Why is ChatGPT recommending our competitor?”

rather than simply:

“What's our AI visibility score?”

It goes much deeper into answer/citation analysis and enterprise-grade insights. The tradeoff is cost and complexity; its agency/enterprise economics make much more sense when you're charging clients thousands rather than hundreds per month. The Rank Masters Bloomiro

⭐ One I would investigate specifically for white-label reports: Baarely

Baarely is particularly interesting if the report itself is the product you're selling.

Its agency offering reportedly includes white-label PDF and HTML reporting, rather than merely giving you access to another company's dashboard. Baarely

That's a meaningful distinction.

If your sales pitch is:

“Every month we send you a branded AI Search Visibility Report showing how your company appears across ChatGPT, Claude, Gemini, etc.”

then native white-label reporting can be more valuable than having the world's deepest analytics.

What I'd choose by agency type

• 5–25 SMB/mid-market clients: Peec
• 25–100+ smaller clients: Otterly
• Enterprise SEO/AEO consultancy: Profound
• Premium white-label monthly reports: Baarely
• AI visibility + actual optimization/content recommendations: Promptwatch
• AI visibility + AI-agent/crawler monitoring: Scrunch

One important caveat: don't select based purely on the number of LLMs tracked. The quality of the prompts, geographic/language controls, historical data, citation analysis, client separation, export/API capability and reporting workflow matter much more for an agency. Recent agency comparisons specifically flag white-labeling and multi-client economics as major differentiators. Koalr Maya

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge each client/month, I can narrow this down to the best 2–3 options and calculate the software cost + gross margin per client.

🥉 If your clients are enterprise: Profound

tryprofound.com

Profound is the one I'd investigate for higher-end clients who will ask questions like:

“Why is ChatGPT recommending our competitor?”

rather than simply:

“What's our AI visibility score?”

It goes much deeper into answer/citation analysis and enterprise-grade insights. The tradeoff is cost and complexity; its agency/enterprise economics make much more sense when you're charging clients thousands rather than hundreds per month. The Rank Masters bloomiro.com

⭐ One I would investigate specifically for white-label reports: Baarely

Baarely is particularly interesting if the report itself is the product you're selling.

Its agency offering reportedly includes white-label PDF and HTML reporting, rather than merely giving you access to another company's dashboard. Baarely

That's a meaningful distinction.

If your sales pitch is:

“Every month we send you a branded AI Search Visibility Report showing how your company appears across ChatGPT, Claude, Gemini, etc.”

then native white-label reporting can be more valuable than having the world's deepest analytics.

What I'd choose by agency type

If you mean software your agency can use to produce a polished monthly “AI/LLM visibility report” for each client—with dashboards, competitor comparisons, prompt-level visibility, citations, and ideally white-labeling—I’d shortlist these:

Recent agency comparisons consistently emphasize that multi-client workspaces, white-label reporting, prompt capacity, and unit economics matter more than simply having the biggest “AI visibility score.” The Rank Masters Semrush Linkeddit

1. Peec AI — probably the best fit

peec.ai

I'd look at Peec first if your business model is:

“Every month, we send clients a professional report showing how visible their brand is in ChatGPT/Perplexity/Gemini/etc., how they compare with competitors, and what changed.”

Its agency-oriented setup supports multiple projects/client accounts and centralized agency management. It also has particularly broad language coverage, which is valuable if you have international clients. AI Search Tools Linkeddit

Good report structure:

• AI Visibility Score
• Share of AI answers
• Brand mentions
• Competitor visibility
• Most important prompts
• Which sources AI engines cite
• Sentiment/brand perception
• Month-over-month change
• Recommendations

Verdict: ⭐⭐⭐⭐⭐

2. Otterly.AI — best if you want inexpensive reporting at scale

otterly.ai

Otterly is attractive if you have 10–50+ clients and don't want your reporting software to eat the margin on your AI/GEO service.

It covers major AI search environments and is positioned heavily around monitoring and agency workflows. Recent comparisons describe it as a particularly accessible entry point for agencies. AI Search Tools NeuralGen

The tradeoff is that it's more of a measurement/monitoring system than a complete GEO strategy platform. AI Search Tools

Verdict: ⭐⭐⭐⭐½

3. Profound — best for high-value enterprise clients

tryprofound.com

If you're charging clients $3k–$20k+/month for an AI search/GEO program, I'd seriously evaluate Profound.

It goes considerably deeper into AI search analytics, prompt volumes, agent behavior, citations and enterprise-level analysis. The downside is that pricing makes much less sense when you're trying to put dozens of small businesses into the system. AI Search Tools Thomas Prommer

Verdict: ⭐⭐⭐⭐½ for enterprise, ⭐⭐⭐ for SMB agencies.

4. Rank Prompt — worth investigating specifically for white-label

rankprompt.com

This is one I'd put on your demo list if your primary requirement is:

“I don't want my client to know which underlying software I'm using.”

Its agency positioning specifically emphasizes white-label reporting, large numbers of brands, and client-facing dashboards. Rank Prompt

That's an important distinction because a lot of platforms say “agency reporting” when what they actually provide is an export you have to turn into your own report.

Verdict: ⭐⭐⭐⭐½ if white-label is #1.

5. Semrush / Ahrefs — best if you're already an SEO agency

semrush.com
ahrefs.com

If you're already selling conventional SEO, these can make a lot of sense because you can put Google visibility + AI visibility into one client reporting ecosystem.

Semrush's current AI visibility tooling is explicitly being positioned for agencies and multi-client monitoring. Semrush

I'd choose this route if the report needs to answer:

“How are we doing in Google and ChatGPT/AI search?”

rather than building a pure GEO reporting product.

What I'd actually do

If I were building an agency service today, I'd test three:

1. Peec — best overall client analytics/dashboard experience.
2. Otterly — best economics for lots of clients.
3. Rank Prompt — test specifically whether its white-label experience lets you make the report look like your agency's proprietary platform.

Then I'd use Profound for your highest-value clients where the additional data justifies the cost.

One important caveat: don't make “AI Visibility Score” the centerpiece of the client report. Different platforms measure different slices of AI visibility—sampled prompts, prompt corpora, citations, referral traffic, crawler data, etc.—so scores aren't necessarily comparable between vendors. The Digital Kit

For a client-facing monthly report, I'd make the dashboard tell this story:

Visibility → Competitive position → Where AI gets its information → What changed → What we're doing next month

That makes the report much more valuable than a screenshot of “Your AI Visibility Score: 37%.”

If you tell me how many clients you expect (e.g. 10, 50, 200), what you want to charge per month, and whether you need true white-labeling, I can narrow this down to the best 2–3 platforms and compare their current agency pricing/unit economics.

3. Profound — best for high-value enterprise clients

tryprofound.com

If you're charging clients $3k–$20k+/month for an AI search/GEO program, I'd seriously evaluate Profound.

It goes considerably deeper into AI search analytics, prompt volumes, agent behavior, citations and enterprise-level analysis. The downside is that pricing makes much less sense when you're trying to put dozens of small businesses into the system. AI Search Tools Thomas Prommer

Verdict: ⭐⭐⭐⭐½ for enterprise, ⭐⭐⭐ for SMB agencies.

4. Rank Prompt — worth investigating specifically for white-label

rankprompt.com

This is one I'd put on your demo list if your primary requirement is:

“I don't want my client to know which underlying software I'm using.”

Its agency positioning specifically emphasizes white-label reporting, large numbers of brands, and client-facing dashboards. rankprompt.com

That's an important distinction because a lot of platforms say “agency reporting” when what they actually provide is an export you have to turn into your own report.

Verdict: ⭐⭐⭐⭐½ if white-label is #1.

5. Semrush / Ahrefs — best if you're already an SEO agency

If by LLM visibility you mean tracking how often a client is mentioned/recommended/cited in ChatGPT, Gemini, Perplexity, Google AI Overviews, etc., there’s now a pretty solid agency software category around this.

My shortlist for an agency

🥇 My pick: Promptwatch

promptwatch.com

Promptwatch is probably the closest match to what you're describing. It explicitly targets agencies, with multi-client management, white-label dashboards, client portals, API/MCP access and Data Studio integration. It tracks things such as citations, visibility and AI-search performance across multiple models. Promptwatch

The important distinction is that you're not just buying an LLM rank tracker—you can turn it into a recurring client-facing reporting product.

🥈 Zumi — particularly compelling for white-label agencies

zumihq.com

Zumi is explicitly positioning itself as an agency-branded AI visibility platform: separate client workspaces, multiple engines, white-label reporting, trend charts and citation tracking. Zumi

I'd seriously demo this if your goal is:

"Client logs into our agency's dashboard, sees their AI visibility, competitors, citations and month-over-month movement."

That's a different requirement from simply exporting data from an LLM tracker.

🥉 Gumshoe — excellent if you want to build your own reporting layer

gumshoe.ai

Gumshoe is interesting because it exposes CSV, JSON, API and shareable interactive dashboards, with client organizations and viewer access. It tracks visibility across 11 AI models. Gumshoe AI

The catch: it explicitly says a fully white-labeled client portal on your own domain isn't currently available. So I'd choose it if you're comfortable putting the data into Looker Studio/your own dashboard rather than expecting the vendor to provide the finished white-label experience. Gumshoe AI

Peec AI

peec.ai

I'd look at Peec if visual analytics and competitive benchmarking are more important than having a completely white-labeled SaaS portal. It's repeatedly showing up in current agency comparisons as one of the stronger client-reporting/benchmarking options. The Rank Masters The Rank Masters

Otterly.AI

otterly.ai

This is the one I'd investigate if you have lots of smaller clients and need to keep your cost per client low. Current comparisons put it toward the affordable end, while still providing agency-oriented monitoring/reporting. Toolsolved LLM Visibility Tools

Profound

tryprofound.com

Profound is more of an enterprise-grade intelligence platform than an agency reporting tool. I'd choose it when the client is large enough that you care deeply about query-level/citation data and sophisticated analysis, rather than simply needing 30 attractive monthly dashboards.

One important caveat: current comparisons indicate that its agency/multi-brand workflow is less attractive than some agency-native competitors. LLM Visibility Tools

What I'd actually buy

If I were building an agency offering today, I'd narrow it to:

1. Promptwatch → if you want the most complete agency product
2. Zumi → if white-label/client experience is the priority
3. Gumshoe → if you want to own the reporting/dashboard layer
4. Peec → if polished analytics/benchmarking is the priority
5. Otterly → if you're optimizing for cost per client

There's a meaningful shift happening here: clients increasingly want to know "Does ChatGPT recommend us?", not just "What's our Google ranking?" Recent reporting also suggests AI visibility is becoming a distinct marketing KPI, particularly around mentions, citations and share of AI-generated answers. Vogue

The monthly dashboard I'd recommend

Regardless of platform, I'd make the client-facing dashboard extremely simple:

• AI Visibility Score — this month vs. last month
• Share of AI Voice — client vs. 3–5 competitors
• Brand Mentions — number + trend
• Recommendation Rate — % of relevant prompts where client is recommended
• Average Position — when the model gives ranked recommendations
• Citation Share — which websites are causing the client to appear
• Top Winning Prompts
• Top Losing Prompts
• Competitor Movement
• What changed this month
• 3 recommended actions for next month

That last section is particularly important. Don't sell clients a dashboard full of AI metrics; sell them a monthly explanation of what changed and what your agency is doing about it. Current agency reporting guidance is moving toward exactly this kind of monthly narrative rather than dumping raw prompt data on clients. Mention Radar

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want white-label login dashboards vs. automated PDF/PowerPoint reports, I can narrow this to the best 2–3 options and compare their current pricing/unit economics.

Promptwatch is probably the closest match to what you're describing. It explicitly targets agencies, with multi-client management, white-label dashboards, client portals, API/MCP access and Data Studio integration. It tracks things such as citations, visibility and AI-search performance across multiple models. Promptwatch

The important distinction is that you're not just buying an LLM rank tracker—you can turn it into a recurring client-facing reporting product.

🥈 Zumi — particularly compelling for white-label agencies

zumihq.com

Zumi is explicitly positioning itself as an agency-branded AI visibility platform: separate client workspaces, multiple engines, white-label reporting, trend charts and citation tracking. Zumi

I'd seriously demo this if your goal is:

"Client logs into our agency's dashboard, sees their AI visibility, competitors, citations and month-over-month movement."

That's a different requirement from simply exporting data from an LLM tracker.

🥉 Gumshoe — excellent if you want to build your own reporting layer

gumshoe.ai

Gumshoe is interesting because it exposes CSV, JSON, API and shareable interactive dashboards, with client organizations and viewer access. It tracks visibility across 11 AI models. Gumshoe AI

The catch: it explicitly says a fully white-labeled client portal on your own domain isn't currently available. So I'd choose it if you're comfortable putting the data into Looker Studio/your own dashboard rather than expecting the vendor to provide the finished white-label experience. Gumshoe AI

Peec AI

peec.ai

I'd look at Peec if visual analytics and competitive benchmarking are more important than having a completely white-labeled SaaS portal. It's repeatedly showing up in current agency comparisons as one of the stronger client-reporting/benchmarking options. The Rank Masters The Rank Masters

Otterly.AI

otterly.ai

This is the one I'd investigate if you have lots of smaller clients and need to keep your cost per client low. Current comparisons put it toward the affordable end, while still providing agency-oriented monitoring/reporting. Toolsolved LLM Visibility Tools

Profound

tryprofound.com

Profound is more of an enterprise-grade intelligence platform than an agency reporting tool. I'd choose it when the client is large enough that you care deeply about query-level/citation data and sophisticated analysis, rather than simply needing 30 attractive monthly dashboards.

One important caveat: current comparisons indicate that its agency/multi-brand workflow is less attractive than some agency-native competitors. LLM Visibility Tools

What I'd actually buy

If I were building an agency offering today, I'd narrow it to:

1. Promptwatch → if you want the most complete agency product
2. Zumi → if white-label/client experience is the priority
3. Gumshoe → if you want to own the reporting/dashboard layer
4. Peec → if polished analytics/benchmarking is the priority
5. Otterly → if you're optimizing for cost per client

There's a meaningful shift happening here: clients increasingly want to know "Does ChatGPT recommend us?", not just "What's our Google ranking?" Recent reporting also suggests AI visibility is becoming a distinct marketing KPI, particularly around mentions, citations and share of AI-generated answers.

The monthly dashboard I'd recommend

Regardless of platform, I'd make the client-facing dashboard extremely simple:

If you’re an agency selling monthly LLM/AI visibility reporting to clients, I’d prioritize client-facing dashboards, white-labeling, multi-client management, prompt-level evidence, and automated monthly reporting—not just raw “AI visibility” scores.

My shortlist

Recent comparisons consistently put Peec, Otterly and Profound among the leading dedicated platforms, while agency-focused evaluations emphasize multi-client workspaces and white-label/client reporting as major differentiators. Semrush Semrush The Rank Masters

1. Peec AI — my default recommendation

peec.ai

I'd start here if your business model is:

“Every month, we show clients how visible their brand is in ChatGPT/Perplexity/Gemini/etc., what changed, why competitors are winning, and what we're doing next.”

Peec is particularly attractive for clean client-facing reporting and structured AI-search analytics. Current comparisons put its starting price around €85–€89/month, although the actual cost depends heavily on brands/prompts/competitors. Semrush Caraxes

Why I like it for an agency:

• Good visual presentation
• Competitor benchmarking
• Brand mentions / visibility
• Prompt-level analysis
• Citation/source analysis
• Suitable for recurring reporting
• Easier to explain to a non-technical client than a raw API/dashboard

Best fit: 5–50ish clients where you want the reporting to feel like a polished marketing deliverable.

2. Otterly AI — best value

otterly.ai

If you want to get an LLM-visibility reporting service running without spending enterprise money, I'd seriously test Otterly.

It supports tracking across several major AI/search surfaces and has agency-oriented reporting/white-label capabilities. Published comparisons currently put entry pricing around $29/month, although meaningful agency usage will obviously be higher. Demand Local, Inc. Semrush

Best fit: Agencies that want to add “AI visibility reporting” to existing SEO retainers without making the software cost enormous.

3. Profound — best if your clients are enterprise

tryprofound.com

Profound is the one I'd investigate if your clients are large brands with serious budgets.

Its strength is the depth of AI-search/AEO measurement rather than simply giving you a “visibility = 37%” number. It is generally positioned toward enterprise-scale programs, with pricing substantially above the lightweight tools. Semrush Thomas Prommer

I'd choose it when the client expects:

• Lots of prompts
• Competitor intelligence
• Detailed citation analysis
• Multiple AI/search environments
• Sophisticated reporting
• Enterprise-level data depth

Downside: probably overkill if you're selling a $1–3k/month SEO retainer.

4. Rank Prompt — particularly interesting for agencies

rankprompt.com

This one caught my attention specifically because you're asking about providing reports to clients, rather than simply monitoring your own company.

Its agency positioning centers around multi-brand management and white-label reporting. One recent agency comparison lists its agency offering around $149/month, with higher tiers adding things like client portals and larger brand capacity. Rank Prompt

I'd put this on the shortlist if your objective is to make the LLM-reporting product look like your agency's software, rather than sending clients into a third-party analytics tool.

5. Semrush AI Toolkit — best if you're already a Semrush agency

semrush.com

If your agency already lives inside Semrush, I'd look at its AI Visibility Toolkit before adding another platform.

The big advantage isn't necessarily that it's the best dedicated LLM-monitoring product—it is that you can combine:

traditional SEO + AI visibility + competitors + keyword data + reporting

in one ecosystem. Semrush's current AI visibility product tracks multiple AI platforms and is priced from around $99/month according to its current comparison material. Semrush

What I'd actually buy

For a typical SEO/GEO agency with 10–50 clients, my ranking would be:

1. Peec AI — best overall client reporting experience
2. Otterly AI — best economical option
3. Rank Prompt — strongest candidate if white-label/client portal is the priority
4. Profound — if you're selling enterprise-level AI visibility
5. Semrush AI Toolkit — if you're already heavily invested in Semrush

One important distinction

Don't confuse “white-label reports” with a white-label client dashboard.

A lot of platforms advertise white-labeling when they really mean:

“Export a PDF with your logo.”

That's very different from:

app.youragency.com/client/acme
Acme Corp logs in → sees your branding → sees monthly AI visibility → competitor movement → citations → prompts → recommendations.

Agency-focused research specifically calls out this distinction, and it's something I'd verify during demos. SEO for GPT

If you're building this as a service

I'd structure the monthly client dashboard around 5–7 KPIs, rather than dumping every metric the platform gives you:

• AI Visibility / Share of AI Voice
• Brand Mention Rate
• Average Position / Recommendation Position
• Citation Rate
• Competitor Visibility
• Sentiment / Brand Narrative
• Top Opportunities / Lost Prompts

Then have a simple monthly narrative:

Visibility: ↑ 18%
Competitive position: #2 → #1
Citations: ↑ 11%
Biggest win: 7 new high-value prompts
Biggest gap: Competitor X cited 3× more frequently
Next month: Build/optimize 4 citation-driving assets

That turns the software from a dashboard into something the client can actually understand as an agency deliverable.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and what you charge per client/month, I can narrow this down to the 2–3 tools that make the most economic sense and compare their white-label/client-portal capabilities.

I'd structure the monthly client dashboard around 5–7 KPIs, rather than dumping every metric the platform gives you:

If your goal is monthly, client-facing LLM/AI-search visibility reports with polished visual dashboards, I’d shortlist these:

1. peec.ai — my pick for most agencies

Peec is particularly interesting if your deliverable is something like:

Monthly AI Visibility Report → client opens branded dashboard → sees visibility trend, competitors, citations, sentiment, and which prompts they appear for.

It supports multi-client management, automated reporting, client-ready dashboards, and a Looker Studio connector that lets you create your own branded dashboard template and clone it for each client. Clients can access the dashboard without needing a Peec login. Peec AI

It tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with metrics including mention rate, position, citations and sentiment. Peec AI

Why I'd choose it: You can make the reporting layer look like your agency's product, rather than sending clients into another SaaS dashboard.

2. promptwatch.com — best if you want a broader GEO platform

Promptwatch has explicit agency functionality including white-label dashboards, client portals, API/MCP, and Data Studio. It also tracks citations and can connect AI visibility to content and AI-driven traffic. Promptwatch

I'd lean toward this if you want the monthly report to evolve into a broader GEO/AEO service, rather than simply a visibility-monitoring report.

3. tryprofound.com — best for enterprise clients

Profound is the one I'd investigate for larger clients where the report needs to withstand scrutiny from sophisticated SEO/marketing teams. It's generally positioned toward the enterprise end of the market and is more expensive than the lightweight trackers. Profound Toolsolved

Use it when: your clients care about deep AI-search intelligence rather than simply getting a pretty monthly scorecard.

4. gumshoe.ai — best for building your own reporting layer

Gumshoe is compelling if you already have an agency reporting stack. It provides CSV, JSON, API and shareable dashboard links, and explicitly describes using its API to feed custom dashboards in Looker/Data Studio or internal reporting systems. Gumshoe AI

One caveat: its fully white-labeled client portal isn't currently available as a standard feature; white-labeling is tied to its partner program, while the API approach lets you build your own layer. Gumshoe AI

5. towergeo.com — interesting if white-label is the priority

Tower GEO is unusually explicit about the agency use case: multi-client workspaces, white-label PDF reports, branded client dashboards, custom domains and automated monthly sends. Tower GEO

If you basically want:

Your Agency → Client A/B/C → monthly automated AI visibility reports

rather than a huge enterprise GEO platform, I'd definitely demo this.

6. llmmetrix.com — worth testing for a simpler agency product

LLM Metrix is built around the exact workflow you're describing: one workspace for multiple clients, branded report links, scheduled digests, and white-label deliverables. It says its largest plan supports up to 100 brands. LLM Metrix

What I'd actually buy

For a typical SEO/digital agency with 10–100 clients, I'd test these three first:

🥇 Peec AI — best combination of data + dashboards + agency workflow.

🥈 Promptwatch — best if you want to sell a more comprehensive GEO service.

🥉 Tower GEO — best if the white-label client experience is the product you're trying to deliver.

The important distinction is that "LLM visibility tracking" and "client reporting" aren't the same thing. A lot of tools can tell you "your brand appeared in 38% of prompts." Far fewer let you turn that into a polished recurring agency deliverable without manually rebuilding a deck every month. Peec, Promptwatch, Tower GEO and Gumshoe are particularly interesting on that second dimension. Peec AI Promptwatch Tower GEO Gumshoe AI

The dashboard I'd want

For a client-facing monthly report, I'd structure it around:

1. AI Visibility Score — current vs. previous month
2. Share of AI Answers — client vs. competitors
3. Visibility by LLM — ChatGPT / Gemini / Perplexity / AI Overviews, etc.
4. Top prompts where the brand wins
5. Prompts where competitors win
6. Citation sources — which websites/content AI engines are relying on
7. Sentiment / positioning — how the AI describes the brand
8. Visibility trend — 3–6 month chart
9. New opportunities — prompts/topics where the brand is absent
10. Agency recommendations — 3–5 concrete actions for the next month

That last section is important: don't sell clients a dashboard; sell them an explanation of what changed and what you're going to do about it.

Peec is particularly interesting if your deliverable is something like:

Monthly AI Visibility Report → client opens branded dashboard → sees visibility trend, competitors, citations, sentiment, and which prompts they appear for.

It supports multi-client management, automated reporting, client-ready dashboards, and a Looker Studio connector that lets you create your own branded dashboard template and clone it for each client. Clients can access the dashboard without needing a Peec login. Peec AI

It tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with metrics including mention rate, position, citations and sentiment. Peec AI

Why I'd choose it: You can make the reporting layer look like your agency's product, rather than sending clients into another SaaS dashboard.

2. promptwatch.com — best if you want a broader GEO platform

Promptwatch has explicit agency functionality including white-label dashboards, client portals, API/MCP, and Data Studio. It also tracks citations and can connect AI visibility to content and AI-driven traffic. Promptwatch

I'd lean toward this if you want the monthly report to evolve into a broader GEO/AEO service, rather than simply a visibility-monitoring report.

3. tryprofound.com — best for enterprise clients

Profound is the one I'd investigate for larger clients where the report needs to withstand scrutiny from sophisticated SEO/marketing teams. It's generally positioned toward the enterprise end of the market and is more expensive than the lightweight trackers. Profound Toolsolved

Use it when: your clients care about deep AI-search intelligence rather than simply getting a pretty monthly scorecard.

4. gumshoe.ai — best for building your own reporting layer

Gumshoe is compelling if you already have an agency reporting stack. It provides CSV, JSON, API and shareable dashboard links, and explicitly describes using its API to feed custom dashboards in Looker/Data Studio or internal reporting systems. Gumshoe AI

One caveat: its fully white-labeled client portal isn't currently available as a standard feature; white-labeling is tied to its partner program, while the API approach lets you build your own layer. Gumshoe AI

5. towergeo.com — interesting if white-label is the priority

Tower GEO is unusually explicit about the agency use case: multi-client workspaces, white-label PDF reports, branded client dashboards, custom domains and automated monthly sends. Tower GEO

If you basically want:

Your Agency → Client A/B/C → monthly automated AI visibility reports

rather than a huge enterprise GEO platform, I'd definitely demo this.

6. llmmetrix.com — worth testing for a simpler agency product

LLM Metrix is built around the exact workflow you're describing: one workspace for multiple clients, branded report links, scheduled digests, and white-label deliverables. It says its largest plan supports up to 100 brands. LLM Metrix

What I'd actually buy

For a typical SEO/digital agency with 10–100 clients, I'd test these three first:

🥇 Peec AI — best combination of data + dashboards + agency workflow.

🥈 Promptwatch — best if you want to sell a more comprehensive GEO service.

🥉 Tower GEO — best if the white-label client experience is the product you're trying to deliver.

The important distinction is that "LLM visibility tracking" and "client reporting" aren't the same thing. A lot of tools can tell you "your brand appeared in 38% of prompts." Far fewer let you turn that into a polished recurring agency deliverable without manually rebuilding a deck every month. Peec, Promptwatch, Tower GEO and Gumshoe are particularly interesting on that second dimension.

The dashboard I'd want

For a client-facing monthly report, I'd structure it around:

If your goal is “every month, send each client a polished visual report showing how visible they are in ChatGPT/Perplexity/Gemini/etc., ideally under our agency brand”, I’d shortlist these:

🥇 My pick: Rankfender

rankfender.com

This is closest to what you're describing. It specifically focuses on agency-ready AI visibility reporting, with:

• White-label reports
• Your logo/colors
• Client portals
• Automated weekly/monthly delivery
• PDF export
• AI-system breakdowns
• Share of voice
• Trend/KPI charts
• GSC + GA4 data alongside AI visibility

That combination is important because you don't just want an LLM monitoring tool; you want something that turns the monitoring into a recurring client deliverable. RankFender

🥈 LLM Metrix

llmmetrix.com

I'd look at this particularly if you're running lots of smaller client accounts. It is explicitly positioned around agency multi-client management, white-label deliverables, and having every client in one workspace. Its largest plan advertises support for up to 100 brands. LLM Metrix

🥉 Zumi

zumihq.com

Interesting if you want to make AI visibility feel like a productized service rather than just attaching a PDF to your existing SEO report.

It emphasizes separate client workspaces, branded reporting, trend charts, citation tracking, and quick onboarding. Zumi

If you're already using Looker Studio: Peec / LLM Pulse

Peec AI is worth investigating if you care more about clean analytics and competitive benchmarking than having a completely custom client portal. Its agency offering has been reported as using a Looker Studio template for white-label reporting. Koalr

LLM Pulse is another strong agency-oriented option: it advertises multi-client AI visibility tracking, white-label dashboards, unlimited seats, and a Looker Studio template. LLM Pulse

One I wouldn't overlook: AgencyReportr

agencyreportr.com

This is particularly interesting if your clients already receive a traditional SEO/PPC/GA4 report from you.

Instead of having:

SEO report + AI visibility report + PPC report

you can potentially put everything into one branded client dashboard, including AI citations, ChatGPT/Perplexity/Google AI Overviews, organic traffic, conversions, ads, etc. AgencyReportr

What I'd choose by agency type

• SEO/GEO agency, 10–100+ clients: Rankfender or LLM Metrix
• Want a beautiful client-facing AI product: Zumi
• Already heavily invested in Looker Studio: Peec AI or LLM Pulse
• Traditional full-service marketing agency: AgencyReportr
• Enterprise clients / very sophisticated GEO work: Profound
• Just testing whether clients will pay for AI visibility: Otterly

One important distinction: don't evaluate these purely on “does it track ChatGPT?” Most of them can do that. The agency differentiator is how much work remains between the raw AI-monitoring data and something a client can understand in a 5-minute monthly meeting. A recent agency-focused comparison makes the same distinction between a branded PDF and a genuine client-facing dashboard/portal. SEOforGPT

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want a live client login vs. an automated monthly PDF/report, I can narrow this to the best 2–3 and compare actual pricing/features.

zumihq.com

Interesting if you want to make AI visibility feel like a productized service rather than just attaching a PDF to your existing SEO report.

It emphasizes separate client workspaces, branded reporting, trend charts, citation tracking, and quick onboarding. Zumi

If you're already using Looker Studio: Peec / LLM Pulse

Peec AI is worth investigating if you care more about clean analytics and competitive benchmarking than having a completely custom client portal. Its agency offering has been reported as using a Looker Studio template for white-label reporting. koalr.ai

LLM Pulse is another strong agency-oriented option: it advertises multi-client AI visibility tracking, white-label dashboards, unlimited seats, and a Looker Studio template. llmpulse.ai

One I wouldn't overlook: AgencyReportr

agencyreportr.com

This is particularly interesting if your clients already receive a traditional SEO/PPC/GA4 report from you.

Instead of having:

SEO report + AI visibility report + PPC report

you can potentially put everything into one branded client dashboard, including AI citations, ChatGPT/Perplexity/Google AI Overviews, organic traffic, conversions, ads, etc.

What I'd choose by agency type

If your goal is monthly LLM/AI-search visibility reports that look polished enough to send directly to clients, I’d shortlist these:

1. 🥇 LLM Pulse — my first choice

llmpulse.ai is particularly interesting for an agency because it goes beyond simply giving you a monitoring dashboard.

It supports multi-client dashboards, unlimited seats, white-label branding, custom domains, embedded dashboards, and a Looker Studio connector. You can essentially make AI visibility look like another proprietary service your agency offers. LLM Pulse LLM Pulse

It also tracks ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with metrics such as mention rate, share of voice and visibility scores. LLM Pulse

I'd pick this if: you want clients logging into a branded portal rather than receiving a PDF every month.

2. 🥈 Tower GEO — best if the product is specifically GEO

towergeo.com is unusually agency-oriented. It has multi-client management, competitive benchmarking, client-facing dashboards, white-label PDF reports and scheduled monthly reporting. Tower GEO

It tracks ChatGPT, Claude, Perplexity and Gemini and presents things like:

• Visibility by AI engine
• Sentiment
• Citation frequency
• Competitor positioning
• Visibility trends
• Automated monthly reports

Its published pricing starts at $99/month, with client-facing/white-label workspaces as an additional package. Tower GEO

I'd pick this if: you're building a dedicated GEO/AEO retainer and want the reporting workflow to be largely turnkey.

3. LLM Metrix — best clean reporting workflow

llmmetrix.com is worth looking at if your main pain is "I need a good-looking monthly report for 20+ clients without assembling it manually."

It has a multi-client workspace, white-label report links, PDF output, share-of-voice/competitor reporting, historical trends and automated scanning. It supports several major AI engines including ChatGPT, Perplexity, Gemini, Claude, Grok, Meta AI and DeepSeek. LLM Metrix

I'd pick this if: the deliverable is primarily a recurring monthly client report rather than a sophisticated GEO operating platform.

4. Peec AI — best if analytics matter more than white-label UX

peec.ai is one I'd investigate if your clients are sophisticated SEO/marketing organizations.

Its agency approach can use Looker Studio for client reporting. A recent 2026 comparison specifically notes that Peec markets white-label reporting to agencies, delivered through a Looker Studio template. Koalr

That can actually be an advantage if your agency already has a reporting stack in Looker Studio: you can combine:

LLM visibility + GA4 + GSC + SEO rankings + backlinks + conversions + paid media

into one executive dashboard.

5. AI Brand Report — good turnkey agency package

aibrandreport.com is explicitly built around the agency use case. Its agency plan supports up to 25 brands, client guest access, competitive benchmarking, citation-source tracking and white-label PDFs. Its published Agency plan is $399.95/month. AI Brand Report

I'd pick this if: you want something that feels more like a packaged "AI visibility reporting service" than a developer/analytics platform.

What I'd actually recommend

If you're an agency selling monthly AI visibility/GEO as part of an SEO or marketing retainer, I'd narrow it to:

LLM Pulse → Tower GEO → Peec AI

depending on your delivery model.

If clients need a login/dashboard

LLM Pulse

If you primarily send a beautiful monthly report

Tower GEO

If you're already heavily invested in Looker Studio

Peec AI

If you want maximum control

Consider Gumshoe + Looker Studio/custom dashboard. Gumshoe explicitly provides API access for building reporting pipelines into Looker/Data Studio, although it does not currently offer a fully white-labeled client portal on your own domain. Gumshoe AI

One important distinction: don't optimize purely for the prettiest "visibility score." For client reporting, I'd want the platform to expose the underlying evidence—which prompts were tested, what the AI actually said, which competitors appeared, which sources were cited, and how those changed month-over-month. That makes the report much easier for an agency strategist to defend in a client meeting.

If you tell me roughly how many clients you need to report on (e.g. 10, 50, 100+) and your monthly budget, I can narrow this to the best 2–3 and compare actual agency-plan economics/features.

If your goal is specifically monthly client-facing LLM visibility reports with polished visual dashboards, I’d shortlist these five:

Recent agency comparisons consistently put Peec, Otterly, Profound and Scrunch near the top, with the key distinction being reporting, multi-client management, engine coverage and white-label capabilities. AISEOShift The Rank Masters Profound

🥇 Peec AI — my pick for most agencies

peec.ai

This is probably where I'd start if you're selling "LLM visibility monitoring" as a recurring agency service.

Why:

• Designed around tracking multiple brands/projects.
• Strong visual visibility and competitor benchmarking.
• Tracks things like visibility, mentions, citations, competitors and prompts.
• Agency plans support client reporting and Looker Studio.
• Unlimited users are particularly useful when you have account managers + clients accessing reports.
• Recent comparisons specifically identify Peec as a strong mid-market/agency choice. AISEOShift Koalr

Ideal monthly client dashboard:

AI Visibility Score → Share of Voice → Brand Mentions → Citation Rate → Competitor Comparison → Top Prompts Won/Lost → Sources Getting Cited → Month-over-Month Change

That's a very easy story for a client to understand.

🥈 Otterly.ai — best if you want inexpensive reporting at scale

otterly.ai

Otterly is attractive if you have lots of SMB/mid-market clients and don't want the software cost to eat your margin.

It starts at a relatively low price point and supports agency/multi-client workflows. Its reporting can also be pushed into Looker Studio, which is useful if you want to put your agency's branding around the actual client dashboard. Koalr Baarely

The catch: native white-labeling is less impressive than some competitors; Looker Studio is part of the workaround. Baarely

I'd choose Otterly over Peec if: you're selling a standardized $300–$1,000/month reporting package to dozens of clients.

🥉 Scrunch AI — best for sophisticated clients

scrunch.ai

Scrunch becomes interesting when clients care about more than just "does ChatGPT mention us?"

It combines AI visibility with agent/crawler activity and AI-facing content, and has agency/white-label capabilities. Baarely

I'd consider it for clients where you're selling something closer to:

"AI Search Optimization"

rather than simply:

"Monthly ChatGPT ranking report."

Profound — best data/enterprise option

tryprofound.com

Profound is the one I'd look at if your agency serves enterprise brands with serious AEO/GEO budgets.

It's much more focused on deep analysis of what AI engines are saying, citations, competitive visibility and answer-level data. It also supports agency workflows. Profound Stork.AI

The downside is economics: it makes much less sense if you're managing 30 small clients paying $500/month each.

One important distinction

I'd separate the market into "LLM monitoring" and "client reporting."

A lot of tools are excellent at the first but mediocre at the second.

For an agency, I would prioritize:

1. Beautiful client dashboard
2. Multi-client workspaces
3. Automated monthly snapshots
4. White-labeling
5. Scheduled PDF/email reports
6. Share of voice
7. Competitor visibility
8. Citation/source tracking
9. Prompt-level history
10. Ability to annotate changes ("new content published", "PR campaign", etc.)
11. API/Looker Studio integration
12. Cost per client that doesn't destroy your margin

That last point is important. The best LLM visibility platform isn't necessarily the one with the most AI engines. It's the one that lets you turn the data into a repeatable monthly deliverable. The Rank Masters

What I'd buy depending on your agency

• 5–15 clients: Peec
• 15–50 SMB clients: Otterly or Peec
• 50+ standardized clients: Otterly + Looker Studio
• Enterprise SEO/GEO agency: Profound
• Enterprise + agent/crawler strategy: Scrunch
• White-label reporting is the #1 requirement: also evaluate Rank Prompt; its agency positioning is specifically around white-label dashboards/reports. Rank Prompt

My recommendation

If I were building an agency product today, I'd demo Peec and Otterly first, then compare their actual client-facing dashboards rather than their marketing pages.

And I would not make the report a giant SEO-style PDF. The winning client product is probably a 5–7 page visual dashboard:

Page 1: Executive AI Visibility Score
Page 2: Visibility vs. competitors
Page 3: ChatGPT / Gemini / Perplexity / Google AI performance
Page 4: Prompts where client wins/loses
Page 5: Citation sources & authority gaps
Page 6: Month-over-month movement
Page 7: Recommended actions for next month

That makes the report something the client can actually use in a monthly marketing meeting rather than another 40-page automated PDF.

scrunch.ai

Scrunch becomes interesting when clients care about more than just "does ChatGPT mention us?"

It combines AI visibility with agent/crawler activity and AI-facing content, and has agency/white-label capabilities. Baarely

I'd consider it for clients where you're selling something closer to:

"AI Search Optimization"

rather than simply:

"Monthly ChatGPT ranking report."

Profound — best data/enterprise option

tryprofound.com

Profound is the one I'd look at if your agency serves enterprise brands with serious AEO/GEO budgets.

It's much more focused on deep analysis of what AI engines are saying, citations, competitive visibility and answer-level data. It also supports agency workflows.

The downside is economics: it makes much less sense if you're managing 30 small clients paying $500/month each.

One important distinction

I'd separate the market into "LLM monitoring" and "client reporting."

If your goal is “every month, give each client a polished visual report showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

My recommendation: Peec

Peec AI would be my first demo if you're building an agency service around monthly LLM visibility reporting.

It is particularly strong for the dashboard metrics clients actually care about:

• AI visibility / share of voice
• Brand mentions
• Competitor comparisons
• Which prompts trigger your brand
• Which competitors are appearing instead
• Citations/sources used by AI engines
• Trends over time
• Multiple clients/projects

Its agency-oriented plans are designed around multiple projects and reporting, and third-party comparisons consistently put it toward the top for agency analytics. The Rank Masters The Rank Masters

The big advantage is that you can make the report feel more like “AI Search Performance” rather than dumping raw prompt-monitoring data on the client.

If white-labeling is the #1 priority

I'd look closely at Baarely and ArtificialPulse.

Baarely specifically advertises white-label PDF + HTML reporting, while ArtificialPulse positions itself around agency-branded reports and client-facing dashboards. Baarely ArtificialPulse

That's potentially better if your actual business model is:

$500/month “AI Visibility Management” → automatically generate a branded client report every month.

rather than:

“Here's a sophisticated AI-search analytics platform; please log in.”

If you want the cheapest way to start

Otterly AI is probably the one I'd test first.

It has a very low entry point, covers multiple AI/search environments, and can feed branded dashboards through Looker Studio. The tradeoff is that it doesn't appear to have native white-labeling in the same way some agency-focused products do. Baarely DeepSmith

A stack like:

Otterly → Looker Studio → your agency branding → monthly automated report

can therefore be quite compelling for a smaller agency.

If your clients are large enterprises

Go with Profound.

It is much more oriented toward enterprise AEO/AI-search intelligence, with deeper analysis of what AI systems are saying about a brand and its competitors. The downside is cost and complexity; it makes less sense if you're managing dozens of SMB/local-business clients. The Rank Masters NXTG.AI

What I'd actually buy for an agency

I'd narrow it to:

1. Peec — best overall if you want a serious analytics product.
2. Baarely — best if the deliverable itself is a beautiful white-label client report.
3. Otterly + Looker Studio — best cost-conscious setup.
4. Profound — best for enterprise accounts.
5. Scrunch — interesting if you want to sell both AI visibility and AI-agent/web-crawler optimization.

One important distinction: don't optimize solely for a “visibility score.” A useful monthly client dashboard should show visibility → competitors → citations → sentiment/accuracy → changes since last month → recommended actions. Otherwise clients may see a pretty score but have no idea what they're paying you to improve.

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 100+) and what you'd charge each client per month, I can narrow this down to the best 2–3 platforms and estimate your software margin per client.

If you mean LLM/GEO visibility reporting as a monthly client deliverable—“How often does our client get mentioned/recommended in ChatGPT, Perplexity, Gemini, Claude, etc., versus competitors, and what sources are driving those answers?”—there are some strong options in 2026.

My shortlist

🥇 My pick: Gumshoe

gumshoe.ai

Gumshoe is particularly interesting if your primary goal is automating a monthly client report rather than building an internal GEO research operation.

It tracks visibility across 11 AI models, provides visibility/competitive/citation data, and supports shareable client dashboards, CSV/JSON exports, and an API. Gumshoe AI

The big caveat: it doesn't currently offer a fully white-labeled client portal on your own domain. You can brand reports through its agency program, or build your own front end using the API. Gumshoe AI

🥇 If the dashboard itself is the product: Tower GEO

towergeo.com

Tower is much closer to what I'd call a “client portal for an agency.” It advertises:

• Multiple client workspaces
• ChatGPT, Claude, Perplexity and Gemini monitoring
• Visibility, sentiment and citation tracking
• Competitor benchmarking
• White-labeled PDF reports
• Branded live client dashboards
• Custom domains
• Automated monthly report delivery
• Team permissions

That's a very good fit if you want the client to log in and think “this is our agency's AI visibility platform”, rather than “here's a report from some third-party SEO tool.” Tower GEO

🥈 Zumi

zumihq.com

Zumi is another one I'd put high on the list specifically for an agency. It emphasizes isolated client workspaces, unlimited clients, white-label reporting, trend charts, citation tracking and client-facing reporting. Zumi

I'd demo Zumi vs. Tower GEO if the goal is to turn LLM visibility into a recurring agency service.

🥉 OtterlyAI

otterly.ai

I'd consider Otterly if you want something less expensive and relatively straightforward to deploy across many clients. It has broad engine coverage and agency/white-label reporting capabilities. Recent comparisons specifically identify it as a good lower-friction option for agencies. Demand Local, Inc. NeuralGen

For enterprise: Profound

tryprofound.com

Profound is the one I'd investigate for clients where you're selling serious enterprise AEO/GEO intelligence, rather than simply adding a monthly “AI visibility score” to an SEO report.

It's positioned toward larger-scale AEO/AI-search programs and has been consistently included among the leading agency/enterprise platforms. Profound Artisan Growth Strategies

What I'd actually put in the monthly client dashboard

The tool matters less than what you show the client.

I'd structure the dashboard around:

1. AI Visibility Score

• Current month
• Previous month
• 3/6/12-month trend
• Share of Voice

• Client vs. 3–5 competitors
• By AI engine
• Brand Recommendation Rate

• “For [category] in [location], how often is Client recommended?”
• Top Prompts

• Queries where the client wins
• Queries where competitors win
• Citation Share

• Which websites AI engines are citing
• Which sources mention the client
• Which authoritative sources are missing
• Competitor Movement

• “Competitor X went from 18% → 31% visibility”
• Sentiment / Brand Narrative

• What LLMs say about the brand
• Positive/negative/missing attributes
• Actions for Next Month

• 3–5 concrete recommendations

That last section is important. Don't sell clients a dashboard full of AI scores. Sell them a monthly explanation of what changed and what you're going to do about it.

If I were choosing today

For an agency launching this as a new recurring service, I'd demo them in this order:

1. Tower GEO → 2. Gumshoe → 3. Zumi → 4. Otterly → 5. Profound

The key question I'd ask each vendor is:

“Can I give 50 clients their own branded login/dashboard, automatically generate a monthly report for each, and keep the vendor completely invisible?”

That's a much more demanding requirement than simply having “agency reporting,” and a number of platforms blur the distinction between white-labeled PDFs and a genuinely white-labeled client portal. SEO for GPT

If you tell me roughly how many clients you have (e.g. 10, 50, 200+) and your desired price per client/month, I can narrow this to the best 2–3 options and compare their pricing, margins, dashboards, API access, and white-label capabilities.

It's positioned toward larger-scale AEO/AI-search programs and has been consistently included among the leading agency/enterprise platforms.

If your goal is an agency product you can use every month to show clients “here’s how visible you are in ChatGPT/AI search, how you compare to competitors, what changed, and what we recommend”, I’d shortlist these:

1. peec.ai — my top pick

For an agency specifically, Peec is probably the one I'd test first.

It supports multiple clients/projects, daily tracking, competitor benchmarking, visibility, position, sentiment, share of voice and citations across major AI channels. More importantly, it has an agency-oriented reporting workflow: Looker Studio dashboards, API/CSV access, unlimited client seats, and automated reporting through its MCP integration. Peec AI Peec AI

The particularly attractive setup is:

Peec → Looker Studio → your branded client dashboard

You can build one dashboard template and clone it for each client. Clients can access a read-only dashboard without needing a Peec login. Peec AI

That makes it excellent if you want to sell something like:

Monthly AI Search Visibility Report

• AI Visibility Score
• Share of Voice vs. competitors
• ChatGPT / Gemini / Perplexity / Google AI visibility
• Brand mentions
• Citation share
• Average position
• Sentiment
• Biggest gains/losses
• Competitor movements
• Priority recommendations

2. tryprofound.com — best for premium/enterprise clients

I'd look closely at Profound if your clients are larger brands and you want a more sophisticated-looking product.

Its custom AEO dashboards can display Visibility Score, Share of Voice, Average Position and Citation Rank, with saved filters for topics, platforms, regions and personas. It also supports public dashboard links and PDF exports, so clients don't necessarily need Profound access. Profound

Profound also has a dedicated agency offering with centralized client management and coverage across ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, DeepSeek and Google AI Overviews. Profound

I'd choose Profound over Peec if: the report itself is part of a high-ticket consulting engagement and you want the analytics platform to feel very enterprise-grade.

3. otterly.ai — best value for straightforward reporting

Otterly is particularly compelling if reporting efficiency is the main objective.

It offers branded scheduled reports, PDF/CSV exports and a Looker Studio connector. Its API can also feed data into Looker Studio, Tableau, Power BI or your own dashboard. Otterly OtterlyAI

The agency workflow is nicely thought out: separate workspaces per client, automatically updated data, live client links and scheduled reporting. OtterlyAI

I'd consider it if you have lots of SMB/mid-market clients and don't need the depth of an enterprise platform.

4. Scrunch

Scrunch is another one I'd put on the demo list, particularly if you're interested in going beyond simple "are we mentioned?" reporting into brand representation, AI answers and optimization recommendations.

It's one of the platforms that repeatedly appears in current agency-focused comparisons alongside Profound, Otterly and Peec. Profound

5. Semrush

If your agency already lives inside Semrush, I'd investigate its AI visibility capabilities before adding another vendor. The advantage is obvious: you can potentially combine traditional SEO data with AI-search visibility in one reporting ecosystem.

The downside is that I wouldn't choose it solely for an AI-visibility reporting product if Peec/Otterly/Profound are otherwise a better fit for your workflow.

What I'd actually do

For an agency selling monthly LLM visibility reporting, I'd narrow it to:

🥇 Peec — best combination of agency workflow + data + dashboard flexibility
🥈 Profound — best for premium/enterprise accounts
🥉 OtterlyAI — best for scalable, relatively simple client reporting

The important distinction is that I wouldn't necessarily use the vendor's native dashboard as the final client-facing report. I'd use the visibility platform as the data layer, then create a polished agency-branded dashboard in Looker Studio.

That gives you control over the client experience.

For example:

CLIENT: Acme Dental
AI SEARCH VISIBILITY — AUGUST 2026

┌─────────────────────────────────────────────┐
│ Visibility       Share of Voice   Citations │
│    42%              18%             127     │
│    ↑ 8%             ↑ 3%            ↑ 22%   │
└─────────────────────────────────────────────┘

AI ENGINE PERFORMANCE
ChatGPT       ████████████████░░  62%
Gemini        ███████████░░░░░░░  44%
Perplexity    █████████░░░░░░░░░  36%
Google AI     ████████░░░░░░░░░░  31%

COMPETITIVE SHARE OF VOICE
Acme          ███████████████ 18%
Competitor A  ███████████████████ 24%
Competitor B  ████████████ 15%

TOP WINS
↑ "best dentist for implants"
↑ "emergency dentist near..."
↑ "dental implant costs..."

BIGGEST GAPS
→ Competitor A cited 3.2× more frequently
→ Acme absent from 14 high-value prompts

RECOMMENDED ACTIONS
1. Build comparison page for...
2. Strengthen citations from...
3. Update service page...

That's much more valuable to a client than dumping a giant list of LLM responses on them.

If you're building this as an agency service/product, I can also compare Peec vs Profound vs Otterly specifically on pricing, number of clients/projects, white-labeling, APIs, Looker Studio, tracked LLMs, and what a 20/50/100-client agency would actually pay.

If you mean LLM/AI-search visibility reporting as an agency deliverable—e.g. “How often does our client appear in ChatGPT, Perplexity, Gemini, Google AI Overviews, etc., versus competitors?”—there are a few strong options in 2026.

My shortlist

1. Peec AI — probably the one I'd start with

peec.ai

Peec is particularly interesting for your use case because it explicitly supports branded client dashboards: you create a Looker Studio dashboard template, clone it for each client, and clients can access read-only dashboards without needing a Peec login. Peec AI

It also supports automated reporting workflows that can pull visibility, sentiment and share of voice, compare periods, and generate client summaries/decks. Peec AI

I'd use it if your agency wants to sell something like:

AI Visibility Report — September 2026

• AI Visibility Score: 34% ↑ 8%
• Share of Voice: 17% ↑ 4%
• Competitor A: 26%
• Competitor B: 21%
• ChatGPT visibility: 42%
• Perplexity visibility: 29%
• Top cited domains
• New/lost mentions
• Sentiment
• Priority opportunities

That's very close to an agency-ready monthly reporting product.

2. Profound — best if the reports need to impress enterprise clients

tryprofound.com

Profound is considerably deeper than simply giving you a visibility percentage. Its dashboards support metrics such as Visibility Score, Share of Voice, Average Position and Citation Rank, and you can configure persistent dashboards and share them through links or PDFs. Profound

The big advantage is the depth of the underlying data and analysis. If you're reporting to a CMO/VP Marketing at a large company, I'd lean toward Profound.

The downside is that it can be overkill and expensive for a typical SMB agency client roster.

3. Otterly — best inexpensive option

otterly.ai

If you're trying to add LLM visibility reporting to existing SEO retainers without adding a huge software cost, Otterly is attractive. It covers several major AI surfaces and has relatively low entry pricing. Current comparisons put it around $29/month at entry, although agency requirements can push the cost higher. Baarely Stork.AI

One caveat: its client-facing reporting is more of a Looker Studio workaround than a fully native white-label client portal. Baarely

4. Scrunch AI — interesting if reporting isn't the whole product

scrunch.com

I'd look at Scrunch if your agency wants to go beyond:

"Here's how visible you are."

and sell:

"Here's how visible you are + here's how we're improving your site for AI agents."

It combines AI visibility monitoring with an Agent Experience Platform, including attention to AI crawlers and AI-oriented versions of site content. Baarely

That's potentially a more differentiated agency service.

What I'd choose for an agency

If you're building a monthly recurring AI visibility report for 10–100 clients, I'd rank them:

🥇 Peec — best balance of dashboard + agency workflow + client presentation

🥈 Profound — best data/analytics, particularly for enterprise clients

🥉 Otterly — best economical way to bolt AI visibility onto an existing SEO service

4. Scrunch — best if you're actually selling GEO/AI-agent optimization rather than just reporting

The important distinction is that a visibility tracker isn't necessarily a good reporting product. For an agency, I'd prioritize:

• Multi-client workspaces
• Client-specific dashboards
• White-labeling
• Scheduled reports
• PDF/deck export
• Looker Studio/API integration
• Historical month-over-month data
• Share of Voice
• Competitor comparisons
• Citation/source analysis
• Prompt-level evidence
• Multiple AI engines
• Ability to explain why visibility changed

A 2026 agency comparison similarly puts Peec, Otterly, Profound, Conductor and Akii among the main client-reporting contenders, with Peec particularly strong for dashboard/Looker Studio workflows. The Rank Masters

One important recommendation

I wouldn't make the client report primarily about a single "AI Visibility Score." That's becoming analogous to the old SEO "authority score" problem.

A much better monthly dashboard is:

1. Executive summary
"Your brand appeared in 38% of tracked AI answers, up 11% MoM."

2. Visibility / Share of Voice
Client vs. 3–5 competitors.

3. Engine breakdown
ChatGPT | Perplexity | Gemini | Google AI | Copilot | Claude

4. Prompt performance
Which commercially important questions you're winning/losing.

5. Citation intelligence
Which websites AI models are citing instead of your client.

6. Sentiment / positioning
How AI describes the client.

7. Biggest changes this month
New wins, lost visibility, competitor gains.

8. Recommended actions
3–5 concrete GEO/SEO/content/PR actions.

That turns the report from "here's a vanity metric" into something the client can actually connect to the retainer.

If you tell me roughly how many clients you have (e.g. 10, 50, 200), your monthly reporting price, and whether you already use Looker Studio/Semrush/Ahrefs, I can narrow this down to the best 2–3 stacks and estimate the software cost per client.

If you're trying to add LLM visibility reporting to existing SEO retainers without adding a huge software cost, Otterly is attractive. It covers several major AI surfaces and has relatively low entry pricing. Current comparisons put it around $29/month at entry, although agency requirements can push the cost higher. Baarely Stork.AI

One caveat: its client-facing reporting is more of a Looker Studio workaround than a fully native white-label client portal. Baarely

4. Scrunch AI — interesting if reporting isn't the whole product

scrunch.com

I'd look at Scrunch if your agency wants to go beyond:

"Here's how visible you are."

and sell:

"Here's how visible you are + here's how we're improving your site for AI agents."

It combines AI visibility monitoring with an Agent Experience Platform, including attention to AI crawlers and AI-oriented versions of site content. Baarely

That's potentially a more differentiated agency service.

What I'd choose for an agency

If you're building a monthly recurring AI visibility report for 10–100 clients, I'd rank them:

🥇 Peec — best balance of dashboard + agency workflow + client presentation

🥈 Profound — best data/analytics, particularly for enterprise clients

🥉 Otterly — best economical way to bolt AI visibility onto an existing SEO service

4. Scrunch — best if you're actually selling GEO/AI-agent optimization rather than just reporting

The important distinction is that a visibility tracker isn't necessarily a good reporting product. For an agency, I'd prioritize:

• Multi-client workspaces
• Client-specific dashboards
• White-labeling
• Scheduled reports
• PDF/deck export
• Looker Studio/API integration
• Historical month-over-month data
• Share of Voice
• Competitor comparisons
• Citation/source analysis
• Prompt-level evidence
• Multiple AI engines
• Ability to explain why visibility changed

A 2026 agency comparison similarly puts Peec, Otterly, Profound, Conductor and Akii among the main client-reporting contenders, with Peec particularly strong for dashboard/Looker Studio workflows.

One important recommendation

I wouldn't make the client report primarily about a single "AI Visibility Score." That's becoming analogous to the old SEO "authority score" problem.

A much better monthly dashboard is:

If your goal is “every month, give each client a polished dashboard showing how visible they are in ChatGPT/Perplexity/Gemini/Google AI, what competitors are winning, and what we should do next”, I’d shortlist these:

Recent agency comparisons consistently put Peec, Otterly, Profound and Scrunch near the top, with Peec particularly strong for multi-brand agency work. AISEOShift The Rank Masters Bloomiro

My recommendation: Peec AI

For an agency selling an “LLM Visibility / AI Search” monthly retainer, I'd start with Peec AI.

Why:

• Multi-brand/client tracking
• Prompt-level visibility tracking
• Competitive visibility
• Citation/source analysis
• Historical trends
• Dashboard-oriented workflow
• Looker Studio integration, which is particularly useful if you want to build your own agency-branded reporting layer
• Unlimited users/seats on its agency offering according to recent comparisons Koalr The Rank Masters

The important distinction is that a monitoring dashboard isn't necessarily a white-label client portal. Agencies often discover that “reporting” means a PDF/export, whereas what they actually want is “client logs in at reports.myagency.com and sees their branded dashboard.” Those are very different capabilities. SEO for GPT

If you want the most impressive client report

I'd look at Profound.

It's much more enterprise-oriented and gives you considerably deeper insight into what AI is actually saying, citations, competitive positioning, and answer-level data. The downside is cost and complexity. Recent comparisons put it firmly in the enterprise category. AISEOShift Stork.AI

If you have 50–200+ clients

I'd seriously consider Otterly.

Its lower entry pricing makes the economics much easier when you're attaching LLM visibility reporting to lots of smaller SEO clients. Current comparisons put entry pricing around $29/month, although you'll want to model the prompt/client limits carefully as you scale. AISEOShift Stork.AI

The dashboard I'd actually sell clients

Regardless of platform, I wouldn't make the report just an “AI Visibility Score.” I'd structure the monthly dashboard around:

1. AI Visibility

• % of tracked prompts where client appears
• Share of voice vs. competitors
• Visibility trend vs. last month
• LLM Recommendations

• “ChatGPT recommends Competitor A 42% of the time”
• “Your brand is absent from 18 high-value prompts”
• Biggest opportunities
• Citations

• Which websites AI models cite
• Which sources are driving competitor visibility
• Client's citation share
• New/lost citations
• Competitors

• Client vs. 3–5 competitors
• Mention rate
• Citation rate
• Position/recommendation frequency
• Model breakdown

• ChatGPT
• Perplexity
• Gemini
• Google AI Overviews/AI Mode
• Claude, where supported
• Monthly actions

• What changed
• Why it changed
• What your agency did
• What you're doing next month

That last section is really important commercially. The client shouldn't finish the dashboard thinking “Cool, our score is 37.” They should think “Our agency found 12 opportunities, fixed 7, and our visibility increased from 31% → 38%.”

One other option I'd investigate

If white-labeling is the primary requirement, rather than raw LLM analytics, I'd also investigate Spotlight and some of the newer agency-first platforms. One recent comparison specifically highlights Spotlight for multi-brand reporting and white-label-ready exports. Prism News

My ranking for an SEO/digital agency selling monthly LLM visibility reports:

1. 🥇 Peec AI — best overall agency balance
2. 🥈 Otterly.ai — best economics for lots of clients
3. 🥉 Profound — best for high-value enterprise accounts
4. SE Ranking / SE Visible — best if you want traditional SEO + AI visibility together
5. Scrunch — worth considering for larger/enterprise agency programs

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge per client/month, I can narrow this down to the best platform based on actual agency gross margin + white-label dashboard capabilities, rather than just feature lists.

I'd seriously consider Otterly.

Its lower entry pricing makes the economics much easier when you're attaching LLM visibility reporting to lots of smaller SEO clients. Current comparisons put entry pricing around $29/month, although you'll want to model the prompt/client limits carefully as you scale.

The dashboard I'd actually sell clients

Regardless of platform, I wouldn't make the report just an “AI Visibility Score.” I'd structure the monthly dashboard around:

If your goal is specifically “agency → monthly LLM/AI visibility report → polished client-facing dashboard”, I’d shortlist these:

🥇 My pick: Peec AI

For an agency, Peec is probably the best starting point. It is explicitly positioned for agencies and supports client reporting, visibility/share-of-voice/sentiment metrics, and branded Looker Studio dashboards. Clients can access the dashboard without having a Peec login. It also provides CSV/API access if you eventually want to build your own reporting layer. Peec AI The Rank Masters

That gives you a pretty good monthly deliverable:

Client dashboard

• AI visibility %
• Share of voice
• Average position/rank
• Brand mentions
• Competitor comparison
• Sentiment
• Citation/source visibility
• Which prompts you're winning/losing
• Month-over-month change
• AI engines tracked
• Key recommendations

Then your monthly meeting can essentially become:

“Your brand's AI visibility increased 18% this month. You moved from #4 → #2 for these commercial prompts, while Competitor X gained ground on these three. Here are the five sources most responsible.”

That's much more compelling than simply giving the client a PDF full of ChatGPT screenshots.

🥈 RocketBlue — if white-labeling is the priority

RocketBlue looks particularly interesting if you're building GEO/LLM visibility as a packaged agency service. Its current positioning emphasizes multi-brand dashboards, white-label exports, API access, and coverage across eight AI/search engines. One recent comparison puts plans starting around $199/month. Prism News

I'd investigate this one if you want to sell something like:

“AI Search Visibility Monitoring — $1,000/month”

and have the software essentially disappear behind your agency brand.

🥉 Baarely — interesting for smaller agencies

Baarely is worth a look if you want actual white-label client reports without buying an enterprise platform. Its agency offering includes white-label PDF/HTML reporting, alongside visibility monitoring and recommendations. Baarely

This could be particularly attractive if your deliverable is:

Dashboard + automated monthly executive report

rather than a sophisticated enterprise analytics environment.

Otterly — best budget option

otterly.ai is compelling if you want to keep software costs low while monitoring multiple AI surfaces. It starts at a relatively low price point and covers ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available on higher/add-on plans. Stork.AI Baarely

The catch for an agency is important: native white-label reporting isn't its strongest point. One common approach is to feed Otterly data into Looker Studio instead. Baarely

Profound — when clients are big

tryprofound.com is the one I'd consider for larger enterprise clients. Its strength is less “make me a pretty monthly report” and more deep analysis of what AI engines are saying, which sources they're using, answer-engine behavior, citations, etc. Recent comparisons characterize it as the enterprise-oriented option. The Rank Masters Loudmink

For a typical SMB/mid-market agency client, though, I suspect you'd be paying for more sophistication than you need.

What I'd actually build

If you're starting an agency LLM-visibility reporting service today, I'd probably use:

Peec → Looker Studio → your agency branding → automated monthly email/report

The architecture would be:

AI engines
   ↓
Peec
   ↓
Client/project data
   ↓
Looker Studio
   ↓
Your agency-branded dashboard
   ↓
Monthly executive summary
   ↓
Client

The key is that the dashboard should sell outcomes, not software metrics.

I'd structure the client dashboard into 5 pages:

1. Executive Summary

• Overall AI Visibility Score
• MoM change
• Share of Voice
• Biggest wins
• Biggest losses
• 3 recommended actions
• AI Visibility

• ChatGPT
• Gemini
• Perplexity
• Google AI
• Copilot
• etc.
• Competitive Landscape

• Client vs. 5–10 competitors
• Visibility
• Position
• Sentiment
• Mention frequency
• Prompts

• Commercial prompts
• Informational prompts
• Local prompts
• Brand prompts
• Winning/losing prompts
• Citations & Opportunities

• Which websites AI is citing
• Which competitors are getting cited
• Citation gaps
• Recommended content/PR/SEO actions

That last page is where you can justify the retainer. “You went up 7%” is interesting; “here are the 12 specific actions that should increase your visibility next month” is what clients pay for.

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge each client per month, I can narrow this down to the best 2–3 stacks and estimate your software margin.

I'd investigate this one if you want to sell something like:

“AI Search Visibility Monitoring — $1,000/month”

and have the software essentially disappear behind your agency brand.

🥉 Baarely — interesting for smaller agencies

Baarely is worth a look if you want actual white-label client reports without buying an enterprise platform. Its agency offering includes white-label PDF/HTML reporting, alongside visibility monitoring and recommendations. Baarely

This could be particularly attractive if your deliverable is:

Dashboard + automated monthly executive report

rather than a sophisticated enterprise analytics environment.

Otterly — best budget option

otterly.ai is compelling if you want to keep software costs low while monitoring multiple AI surfaces. It starts at a relatively low price point and covers ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available on higher/add-on plans. Stork.AI Baarely

The catch for an agency is important: native white-label reporting isn't its strongest point. One common approach is to feed Otterly data into Looker Studio instead. Baarely

Profound — when clients are big

tryprofound.com is the one I'd consider for larger enterprise clients. Its strength is less “make me a pretty monthly report” and more deep analysis of what AI engines are saying, which sources they're using, answer-engine behavior, citations, etc. Recent comparisons characterize it as the enterprise-oriented option. The Rank Masters loudmink.ai

For a typical SMB/mid-market agency client, though, I suspect you'd be paying for more sophistication than you need.

What I'd actually build

If you're starting an agency LLM-visibility reporting service today, I'd probably use:

Peec → Looker Studio → your agency branding → automated monthly email/report

The architecture would be:

AI engines
   ↓
Peec
   ↓
Client/project data
   ↓
Looker Studio
   ↓
Your agency-branded dashboard
   ↓
Monthly executive summary
   ↓
Client

If your goal is a monthly, client-facing LLM visibility report with polished visual dashboards, I’d shortlist these:

Recent comparisons consistently put Peec, Otterly and Profound among the main agency choices, but they have very different positioning. The Rank Masters NeuralGen

🥇 My pick: Peec AI

For what you described, Peec AI is probably the sweet spot.

The important thing isn't merely "does it track ChatGPT?" It's whether you can turn the data into something a client understands every month:

• AI visibility / share of voice
• Brand mentions
• Competitor comparison
• Which prompts produce mentions
• Which AI engines mention you
• Citation/source analysis
• Visibility trends month-over-month
• Prompt-level results
• Export/API capabilities for building your own reporting layer

Peec is specifically called out for agencies that live in dashboards and has CSV/Looker Studio/API-friendly reporting workflows. The Rank Masters

🥈 Otterly.AI

I'd choose Otterly if you have lots of SMB clients and want to keep your cost per client low.

It's more of a monitoring-first product: set up prompts, track visibility across AI engines, monitor competitors, and turn the results into recurring reports. Its entry pricing is also substantially lower than enterprise products. NeuralGen

The tradeoff is that its client-facing/white-label experience isn't as compelling as a purpose-built agency reporting product.

🥇 Enterprise: Profound

If your clients are large brands and they're asking questions like:

"What exactly is ChatGPT saying about our brand, what sources is it using, and how does that differ across models?"

I'd look hard at Profound.

It's considerably more sophisticated analytically and is positioned toward enterprise AI visibility/AEO. The downside is cost and the enterprise-oriented sales/pricing model. Tracemetry DataDab

One important distinction

There are actually two different products you might mean by "visual dashboards":

A. Internal agency dashboard → export monthly report

Peec, Otterly, Profound, etc.

B. White-labeled client portal

The client gets:

reports.youragency.com/client-name

with your logo, charts, historical data, competitor tracking, etc.

Those are not the same thing. A lot of AI visibility products call a PDF/export "white label" when what an agency really wants is a client login + branded dashboard. SEO for GPT

If B is what you want, I'd evaluate the products specifically on white-label portals rather than just choosing the best AI visibility tracker.

What I'd build for a monthly client report

Regardless of platform, I'd make the dashboard extremely simple:

AI Visibility

38% ↑ 7% MoM

Share of Voice

Client: 38%
Competitor A: 31%
Competitor B: 18%

AI Engines

ChatGPT ████████
Perplexity ██████
Gemini █████
Claude ████
Google AI ███████

Top wins

• +12 prompts where brand is now mentioned
• 4 new high-authority citations
• Competitor displaced on 7 commercial queries

Top opportunities

• 23 prompts where competitors appear but client doesn't
• 8 frequently cited sources the client isn't represented in
• 5 topics where brand sentiment/positioning is weak

Then: "What we are doing next month."

That last section is crucial. Clients generally don't want a dashboard full of "AI mentions." They want to know whether their visibility improved, why it improved, and what you're doing about it.

My shortlist by agency type

• 5–20 clients: Peec
• 20–100+ SMB clients: Otterly or an agency-oriented reporting platform
• Enterprise SEO/GEO agency: Profound or Conductor
• You want automated recurring client reports: Gumshoe is worth investigating
• You want a true white-label client portal: I'd narrow the search specifically to platforms offering branded portals rather than generic "reporting"

Gumshoe is particularly interesting here because it explicitly focuses on repeatable, scheduled AI-search reports for agencies, rather than merely giving you an analytics dashboard. Gumshoe AI

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and what you'd charge per client/month for LLM visibility, I can narrow this to the best 2–3 options and compare their agency economics, white-labeling, dashboard quality, API/Looker support, and estimated cost per client.

It's considerably more sophisticated analytically and is positioned toward enterprise AI visibility/AEO. The downside is cost and the enterprise-oriented sales/pricing model. Tracemetry DataDab

One important distinction

There are actually two different products you might mean by "visual dashboards":

A. Internal agency dashboard → export monthly report

Peec, Otterly, Profound, etc.

B. White-labeled client portal

The client gets:

reports.youragency.com/client-name

with your logo, charts, historical data, competitor tracking, etc.

Those are not the same thing. A lot of AI visibility products call a PDF/export "white label" when what an agency really wants is a client login + branded dashboard.

If B is what you want, I'd evaluate the products specifically on white-label portals rather than just choosing the best AI visibility tracker.

What I'd build for a monthly client report

Regardless of platform, I'd make the dashboard extremely simple:

If your goal is monthly LLM/AI-search visibility reports that clients can actually log into and understand, I’d shortlist these:

Recent 2026 comparisons consistently put Peec, Profound, Otterly and Scrunch among the core agency options, but their reporting models differ considerably. Koalr Bloomiro Klicks Design

🥇 My pick: Peec AI

For an agency selling something like:

“Monthly AI Visibility / LLM Visibility Report”

I'd start with Peec AI.

The reason isn't necessarily that it has the most sophisticated underlying analytics. It's that it appears particularly well suited to multiple brands + recurring client reporting, and its agency offering specifically emphasizes client reporting. One current comparison notes that Peec is the only one of the major five explicitly marketing white-label client reporting, delivered through a Looker Studio template. Koalr

That makes it attractive if you want your deliverable to look like:

Client Dashboard

• AI Visibility Score
• Share of Voice
• Brand mentions
• Competitor visibility
• ChatGPT visibility
• Google AI visibility
• Perplexity visibility
• Gemini visibility
• Citation sources
• Sentiment
• Top prompts won/lost
• Month-over-month change
• Recommended actions

Then you can turn that into a monthly executive report.

🏢 If your clients are enterprise: Profound

Profound is the one I'd investigate for larger clients.

It is much more focused on deep AI-search analytics, citations, competitive intelligence and attribution than simply giving you a vanity "AI visibility score." Current comparisons consistently position it as the enterprise/depth option. Bloomiro PickMySoft

I'd choose Profound if your agency's pitch is closer to:

"We measure and optimize your presence across AI search."

rather than:

"Here's your monthly AI visibility score."

💰 If you want inexpensive reporting for lots of smaller clients: Otterly

Otterly.AI is compelling if you have a lot of SMB clients and want to keep the cost per client low.

It starts at a relatively low price point and is frequently recommended as the accessible/budget entry point. PickMySoft Sightivo

The tradeoff is that I'd expect you to spend more effort turning the raw monitoring data into a genuinely impressive client deliverable.

📊 An underrated option: SE Ranking

If you're already an SEO agency, I'd seriously consider SE Ranking's AI visibility functionality rather than buying a completely separate LLM platform.

The advantage is that your client doesn't get:

SEO report

• separate AI report
• separate backlink report
• separate rankings report

Instead you can potentially give them one dashboard covering traditional search + AI visibility. Current agency comparisons specifically highlight SE Ranking's established white-label reporting capabilities. Klicks Design

🎯 What I'd choose based on your business

• 5–20 clients, premium AI visibility service: Peec AI
• 20–100+ clients, price-sensitive: Otterly.AI
• Enterprise / sophisticated marketing departments: Profound
• Existing SEO agency + want one client portal: SE Ranking
• White-label client experience is the #1 requirement: look closely at Spotlight and dedicated white-label platforms
• Need a completely branded client portal rather than just PDFs: be careful—"white-label reporting" and "white-label client portal" are not the same thing. SEO for GPT

One important distinction

I would not buy based purely on which tool has the prettiest dashboard.

For an agency, the real question is:

Can I productize this into a $500–$2,000/month recurring client deliverable without manually rebuilding the report every month?

You want:

1. Automated prompt tracking
2. Multiple LLM/answer engines
3. Competitor benchmarking
4. Citation/URL tracking
5. Historical trends
6. Multi-client workspaces
7. Client-specific dashboards
8. White-label branding
9. Automated monthly reports
10. Export/API/Looker Studio capability
11. Annotations so you can explain why visibility changed
12. Actionable recommendations, not just "your score went from 42 → 47"

That last point is particularly important. A number of current tools essentially stop at the dashboard; the more valuable agency product is measurement → diagnosis → recommended action → next month's measurement. StayFound

If I were building this as an agency service today, I'd probably use Peec AI + Looker Studio for the client-facing reporting layer. That gives you more control over the presentation and lets you make the report look like your agency's product, rather than a screenshot of somebody else's SaaS.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and your target monthly price per client, I can narrow this down to the best 2–3 stacks and estimate your software cost/margin per client.

Otterly.AI is compelling if you have a lot of SMB clients and want to keep the cost per client low.

It starts at a relatively low price point and is frequently recommended as the accessible/budget entry point. PickMySoft Sightivo

The tradeoff is that I'd expect you to spend more effort turning the raw monitoring data into a genuinely impressive client deliverable.

📊 An underrated option: SE Ranking

If you're already an SEO agency, I'd seriously consider SE Ranking's AI visibility functionality rather than buying a completely separate LLM platform.

The advantage is that your client doesn't get:

SEO report

• separate AI report
• separate backlink report
• separate rankings report

Instead you can potentially give them one dashboard covering traditional search + AI visibility. Current agency comparisons specifically highlight SE Ranking's established white-label reporting capabilities.

🎯 What I'd choose based on your business

If you're an agency selling LLM/GEO visibility as a monthly retainer, I’d shortlist these:

My top 3

1. Peec AI — best if LLM visibility is becoming a serious agency service.

Peec is explicitly designed around agencies: multiple client workspaces, competitor benchmarking, automated reporting, and client dashboards. Its Looker Studio connector lets you create a branded dashboard that clients can access without logging into Peec. It also supports automated reporting workflows through its MCP layer. Peec AI

I'd choose this if your monthly report needs things like:

• AI visibility / share of voice
• Brand mentions
• Citation/share-of-citation
• Competitor comparison
• Sentiment
• Prompt-level evidence
• Visibility by AI engine
• Month-over-month movement
• Executive summary

2. AgencyAnalytics — best if you're already an SEO/digital marketing agency.

This is particularly compelling because AI visibility becomes another section of the same client dashboard as Google Analytics, Search Console, Google Ads, SEO, social, etc. AgencyAnalytics says its AI Tracker data feeds directly into its automated client reports, with drag-and-drop dashboards and white-label branding. AgencyAnalytics

So instead of giving a client:

SEO report + AI visibility report

you can give them:

One monthly marketing performance dashboard, with an "AI Search" section.

That's probably the strongest option if your clients already receive AgencyAnalytics reports.

3. OtterlyAI + Looker Studio — best value/flexibility combination.

Otterly has unusually broad AI-search coverage and its data can be pulled into Looker Studio for completely custom dashboards. The connector supports ChatGPT, Perplexity, Google AI Overviews and other engines, and clients can view the resulting dashboard without an Otterly login. Otterly

The important caveat: Otterly isn't actually natively white-label. Its own documentation says the interface/branding can't currently be customized; Looker Studio is the recommended workaround. Otterly

That isn't necessarily bad. For an agency, I actually like the Otterly → Looker Studio architecture because you control the client-facing experience.

If you want a true white-label portal

I'd look closely at LLM Pulse. It specifically markets multi-client dashboards, unlimited seats and reports under the agency's own brand. LLM Pulse

LLM Metrix is another interesting option if your priority is simply: "I want each client to get a branded AI visibility report without my team spending hours making it." It supports multi-client management and branded report links. LLM Metrix

What I'd actually build for an agency

If you're delivering this as a monthly client service, I'd lean toward:

Peec/Otterly → Looker Studio → automated monthly email

with a dashboard structured like:

1. AI Visibility Score

• Current score
• MoM change
• Visibility vs. competitors
• Share of Voice

• Client vs. 3–5 competitors
• ChatGPT / Gemini / Perplexity / AI Overviews
• Brand Mentions

• Number of appearances
• Positive/neutral/negative
• Most important prompts
• Citation Performance

• Which domains AI engines cite
• How often the client's domain is cited
• Competitor citation gap
• Prompt Winners & Losers

• 🟢 Where client is winning
• 🔴 Where competitors are winning
• Biggest changes since last month
• Actions

• 3–5 recommended GEO/AEO actions for the next month

That last section is important. Don't make the report just a prettier version of "you appeared in ChatGPT 37% of the time." Clients need to understand what changed, why it matters, and what you're doing about it.

My recommendation

If I were starting an agency LLM-visibility offering today:

Best overall: Peec AI
Best if you're already using an agency reporting platform: AgencyAnalytics
Best customizable/low-cost stack: OtterlyAI + Looker Studio
Best true white-label experience: LLM Pulse

One other option worth watching is getintel.ai, because it goes beyond reporting and tries to turn visibility gaps into actual recommended fixes/content, which could make the monthly retainer more valuable. GetIntel

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 100+) and your target monthly price per client, I can narrow this down to the best 2–3 stacks and estimate the software cost per client.

The important caveat: Otterly isn't actually natively white-label. Its own documentation says the interface/branding can't currently be customized; Looker Studio is the recommended workaround. Otterly

That isn't necessarily bad. For an agency, I actually like the Otterly → Looker Studio architecture because you control the client-facing experience.

If you want a true white-label portal

I'd look closely at LLM Pulse. It specifically markets multi-client dashboards, unlimited seats and reports under the agency's own brand. llmpulse.ai

LLM Metrix is another interesting option if your priority is simply: "I want each client to get a branded AI visibility report without my team spending hours making it." It supports multi-client management and branded report links.

What I'd actually build for an agency

If you're delivering this as a monthly client service, I'd lean toward:

Peec/Otterly → Looker Studio → automated monthly email

with a dashboard structured like:

If your goal is “every month, give each client a polished visual dashboard showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

Current agency comparisons consistently put Peec, Otterly, Profound and Scrunch near the top, but they differ substantially in how much of the client-reporting experience is actually white-label. Koalr The Rank Masters Semrush

🥇 My pick: Peec AI

For an agency selling a recurring “AI Visibility / LLM Visibility” service, I'd start with Peec AI.

Why:

• Designed around AI search analytics, rather than traditional SEO with an AI feature bolted on.
• Multi-client/project structure.
• Strong visualizations around visibility, competitors, prompts and citations.
• Particularly interesting for agencies because its agency offering explicitly emphasizes client reporting and white-label delivery.
• It can feed reporting into Looker Studio, which is useful if you want your own branded reporting layer rather than handing clients a vendor dashboard.
• Current agency comparisons identify Peec as one of the strongest options specifically for white-label/client reporting. Koalr The Rank Masters

The important caveat: “white-label reporting” doesn't necessarily mean a completely white-labeled SaaS portal. Peec's agency reporting has historically leaned toward branded/reporting integrations rather than giving every client a completely custom SaaS environment. Koalr SEO for GPT

🥈 Otterly.AI — best value

Otterly.AI is probably what I'd test if you're building the service at scale.

It has a relatively low entry price and covers a broad set of AI surfaces, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot depending on plan. Demand Local, Inc.

It's attractive if your business model looks like:

$500–$2,000/month SEO/GEO retainer → automatically generate an AI visibility report every month.

The downside is that the economics and prompt allowances need to be examined carefully as your client count grows. Some plans use shared prompt pools and charge separately for additional engines. Koalr

🥉 Profound — best for high-value clients

Profound is the one I'd investigate if your clients are larger brands and you're selling something closer to AI Search Intelligence than a simple monthly report.

It's stronger when clients want things like:

• competitive visibility
• detailed prompt analysis
• citations
• AI search trends
• deeper brand/answer analysis
• enterprise-level governance

The tradeoff is cost. Current agency comparisons put Profound considerably higher than the lightweight tools once you get into meaningful multi-client usage. Koalr Attrifast

An underrated option: SE Ranking

If you're already an SEO agency, I'd seriously look at SE Ranking.

The advantage isn't that its LLM tracking is necessarily the world's deepest. It's that you can create a single client dashboard containing:

Traditional SEO
→ rankings
→ organic traffic
→ backlinks
→ technical SEO

+ AI visibility
→ ChatGPT visibility
→ AI Overviews
→ citations
→ competitors
→ share of voice

And SE Ranking has mature agency/white-label reporting infrastructure. Recent comparisons specifically highlight it as a strong choice for agencies that want AI visibility integrated with conventional SEO reporting. Klicks Design Sightivo

What I'd actually build for clients

I wouldn't sell the client a dashboard full of raw LLM metrics.

I'd make the monthly report look something like:

AI Visibility Report — August 2026

Overall AI Visibility

████████████████░░░░ 78/100 ↑ 12%

Share of Voice

• Client: 31% ↑ 6 pts
• Competitor A: 24%
• Competitor B: 19%
• Competitor C: 11%

Where you're visible

Then:

What changed this month

🟢 Brand mentions increased 18%
🟢 You moved from #4 → #2 in recommended providers
🟢 7 new third-party citations appeared
🔴 Competitor X gained visibility on 11 high-value prompts

What AI is saying about you

Show actual prompt examples and summarized themes.

Citation / authority gaps

AI systems frequently cite Forbes, G2 and industry publications, but rarely cite your site.

Then give the client:

Next month's actions

1. Create/upgrade X page.
2. Obtain 3 relevant third-party mentions.
3. Build content around Y question.
4. Improve Z comparison page.

That turns the product from “here's your ChatGPT score” into something you can legitimately sell as a recurring GEO/AEO service.

My ranking for an agency

If I were choosing today:

1. Peec AI — best fit if the report itself is the product.
2. Otterly.AI — best economics if you have lots of SMB/mid-market clients.
3. Profound — best for enterprise/high-ticket accounts.
4. SE Ranking — best if AI visibility is an extension of an existing SEO reporting service.
5. Scrunch AI — interesting if you want recommendations/actionability alongside measurement.

One particularly important distinction: don't confuse an AI visibility tracker with a client-reporting platform. Several products are excellent at collecting LLM data but leave you to turn it into something a client can actually consume. Recent agency research specifically calls out this difference between a branded PDF/report and a genuinely white-labeled client portal. SEO for GPT

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and your intended monthly price per client, I can narrow this down to the 2–3 tools with the best unit economics and show you what the $500/$1k/$2k monthly AI-visibility service could look like.

1. Create/upgrade X page.
2. Obtain 3 relevant third-party mentions.
3. Build content around Y question.
4. Improve Z comparison page.

That turns the product from “here's your ChatGPT score” into something you can legitimately sell as a recurring GEO/AEO service.

My ranking for an agency

If I were choosing today:

1. Peec AI — best fit if the report itself is the product.
2. Otterly.AI — best economics if you have lots of SMB/mid-market clients.
3. Profound — best for enterprise/high-ticket accounts.
4. SE Ranking — best if AI visibility is an extension of an existing SEO reporting service.
5. Scrunch AI — interesting if you want recommendations/actionability alongside measurement.

One particularly important distinction: don't confuse an AI visibility tracker with a client-reporting platform. Several products are excellent at collecting LLM data but leave you to turn it into something a client can actually consume. Recent agency research specifically calls out this difference between a branded PDF/report and a genuinely white-labeled client portal.

For an agency delivering monthly LLM visibility reports to clients, I’d prioritize tools with:

• Multi-client workspaces
• White-label dashboards or PDFs
• Automated monthly reporting
• Share-of-voice tracking across ChatGPT/Gemini/Perplexity/Claude/etc.
• Citation/source tracking (“why did the model recommend them?”)
• Client-friendly visuals (trend charts, competitor comparisons, scorecards)

The strongest options right now:

AI Visibility Software Demand Local, Inc.## My shortlist by agency type

1. Boutique agency (5–30 clients)

Best picks:

• Peec AI
• Otterly.AI
• Rank Prompt

Why:

• Easier client segmentation
• Faster monthly report creation
• Lower operational overhead
• Enough visuals for recurring retainers

Rank Prompt Demand Local, Inc.### 2. Premium SEO/AEO agency selling $2k–$10k/month retainers

Best pick:

• Profound

Why:

• More defensible reporting
• Better executive-level insights
• Stronger “why competitors win” analysis
• Better fit for enterprise stakeholders

CrowdReply### 3. Agency that wants a branded client portal

Look specifically at:

• Rank Prompt
• LLM Pulse

These focus more on reselling the reporting experience rather than just internal analytics. SEO for GPT Rank Prompt

Dashboard metrics I’d include in a monthly client report

A good LLM visibility dashboard should show:

1. AI Visibility Score

• Overall presence across tracked prompts
• Share of Voice

• Client mentions vs competitors
• Prompt Coverage

• % of target buyer questions where the brand appears
• Citation Performance

• Which websites/content sources AI models trust
• Competitor Movement

• “Competitor X gained 18% visibility this month”
• Recommended Actions

• Content gaps
• PR/link opportunities
• Entity/profile improvements

If I were building an agency reporting stack

A practical setup:

• Tracking: Peec AI or Profound
• Client-facing dashboard: Looker Studio / AgencyAnalytics-style portal
• Monthly PDF: Automated branded report
• Strategy layer: Human-written insights and recommendations

Avoid sending clients a raw “AI score.” The value is explaining:

“Your competitors are being cited for these topics, these sources influence AI answers, and here are the actions that can increase your probability of being recommended.”

For most agencies, I’d start by testing Peec AI vs Profound vs Rank Prompt because they map closest to the recurring client-reporting workflow. AI Visibility Software Rank Prompt

If your goal is an agency-grade monthly deliverable that clients can log into and visually understand, I’d narrow the field considerably.

My shortlist

Recent agency comparisons consistently put Peec, Otterly, Profound, and Rank Prompt near the top, but there's an important distinction: a branded PDF/report is not the same thing as a white-label client portal. SEOforGPT Semrush

1. Peec AI — my pick for most agencies

peec.ai

I'd start here if you're building a recurring "AI visibility / GEO" service for SMB and mid-market clients.

It's particularly suited to tracking things like:

• AI visibility/share of voice
• Brand mentions
• Competitor visibility
• Which prompts trigger your client's brand
• Which sources/citations AI engines use
• Changes over time

Recent comparisons specifically identify Peec as a strong agency/multi-client option, with pricing reported around the ~$95/month starting range depending on plan/usage. AEO Labs Caraxes

Why I like it: the data lends itself naturally to a monthly client narrative: visibility → competitors → citations → opportunities → recommendations.

2. Otterly.AI — best inexpensive option

otterly.ai

If you're trying to launch the service without adding a huge software expense, I'd seriously test Otterly.

It has particularly broad AI-search coverage and is reported to start around $29/month, with agency/white-label capabilities on higher tiers. Sightivo Demand Local, Inc.

I'd choose it over Peec if your priority is lots of clients + low tooling cost rather than the most sophisticated analytics.

3. Profound — best for enterprise

tryprofound.com

This is the one I'd investigate if your agency serves large brands, enterprise SEO teams, or clients that want serious AI-search intelligence rather than a pretty monthly report.

Profound emphasizes source-level citation intelligence, prompt libraries, governance/security, and larger-scale AI visibility programs. Recent comparisons put it firmly in the enterprise category. SEO Counselors AxiomAI

The downside is economics: it's difficult to justify for a small agency portfolio.

4. Rank Prompt — worth a serious look for white-label agencies

rankprompt.com

This is interesting if the reporting itself is something you want to productize and resell.

Recent agency-focused comparisons highlight its white-label reporting and client-portal functionality, including higher-tier agency plans designed around large numbers of brands. Rank Prompt SEOforGPT

So I'd put this ahead of Peec if your actual business model is:

"Every client gets an AI Visibility Dashboard branded as [My Agency]."

rather than simply:

"We use AI visibility data in our monthly SEO report."

What I'd actually build

I wouldn't make the client's monthly report a giant dump of AI metrics.

I'd structure the dashboard around 5 screens:

1. AI Visibility

• Overall visibility score
• Share of voice
• Change vs. previous month
• Visibility by AI engine
• Competitive Landscape

• Client vs. 5–10 competitors
• Who is gaining/losing visibility
• Competitive share of voice
• Prompts

• Top commercial prompts
• % of prompts where client appears
• Average position/ranking
• Biggest wins/losses
• Citations

• Domains AI engines cite most frequently
• Client's pages being cited
• Competitor sources being cited instead
• Citation opportunities
• Executive Summary

• What changed
• Why it changed
• What we're doing about it next month

That last screen is crucial. Clients generally don't care that "ChatGPT visibility increased 7.3%" unless you translate it into what that means for their business.

My recommendation by agency type

Small agency / launching an AI visibility retainer:
→ Otterly

Established SEO/content agency with 10–50 clients:
→ Peec AI

Agency wants a genuinely white-label client portal:
→ Rank Prompt

Enterprise SEO/GEO consultancy:
→ Profound

Already heavily invested in Semrush:
→ Semrush AI Visibility Toolkit

There is also a useful hybrid approach: use a dedicated visibility engine such as Peec/Otterly/Profound for the underlying data, then push the metrics into Looker Studio or your existing agency reporting platform. Some agency reporting workflows explicitly recommend this approach because it gives you much more control over the client-facing presentation. therankmasters.com

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you need a true white-label portal vs. just automated monthly PDFs/dashboards, I can narrow this to the 2–3 best choices and compare their current pricing/features.

4. Rank Prompt — worth a serious look for white-label agencies

rankprompt.com

This is interesting if the reporting itself is something you want to productize and resell.

Recent agency-focused comparisons highlight its white-label reporting and client-portal functionality, including higher-tier agency plans designed around large numbers of brands.

So I'd put this ahead of Peec if your actual business model is:

"Every client gets an AI Visibility Dashboard branded as [My Agency]."

rather than simply:

"We use AI visibility data in our monthly SEO report."

What I'd actually build

I wouldn't make the client's monthly report a giant dump of AI metrics.

If your goal is monthly LLM/AI-search visibility reports that look polished to clients, I’d shortlist these:

🥇 Peec AI — probably the best fit

peec.ai

This is the one I'd investigate first.

Peec is specifically positioning its agency workflow around multiple client workspaces, automated reporting and client-ready dashboards. It tracks metrics such as mention rate, position, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Peec AI

The particularly useful part for your use case is the Looker Studio connector: you can build a branded dashboard template once, clone it for each client, and give clients a read-only dashboard without requiring them to log into Peec. It also exposes CSV/API data if you want to pipe everything into BigQuery, Tableau or Power BI. Peec AI

So your monthly deliverable could look like:

AI Visibility

• Overall visibility %
• Visibility vs. previous month
• Share of voice vs. competitors
• Mention rate
• Average position
• Citations earned
• Sentiment

LLM breakdown

• ChatGPT
• Gemini
• Perplexity
• Google AI Overviews
• Google AI Mode
• Copilot

Competitive landscape

• Client vs. 3–5 competitors
• Biggest gains/losses
• Queries where competitors appear but client doesn't

Citation intelligence

• Which domains/models are citing the client
• Which pages are being cited
• New/lost citations

Executive summary

• "Visibility increased 18% MoM"
• "Brand entered 14 new commercial prompts"
• "Competitor X gained share on 6 high-value queries"
• "3 content/citation opportunities identified"

That's a much more compelling retainer deliverable than simply sending an "AI score."

🥈 Profound

tryprofound.com

I'd consider Profound if your agency serves larger brands and enterprise clients. It is more oriented toward deep AI-search/AEO intelligence than simply producing a pretty monthly scorecard. Current comparisons consistently position it toward enterprise-grade monitoring and analysis. AxiomAI Aelo

The downside is that it can be considerably heavier and more expensive than what you need if your product is essentially "monthly AI visibility reporting as part of an SEO retainer."

🥉 Otterly.AI

otterly.ai

Good option if you want to keep your costs low while tracking a lot of clients.

It has broad AI-search monitoring and starts at a relatively low price point, but the important distinction for an agency is that client-facing white-label dashboards generally involve Looker Studio rather than being a completely native white-label reporting experience. Klicks Design Baarely

That can actually be fine if you're comfortable building the dashboard yourself.

If the dashboard itself is the product

I'd actually consider a two-layer stack:

Peec/Otterly → Looker Studio → your agency-branded client portal

This gives you control over the presentation rather than having every client see the vendor's UI.

For example:

Client: Acme Dental
AI Search Visibility — August 2026

Visibility: 34% ↑ 7%
Share of Voice: 22% ↑ 4%
AI Mentions: 184 ↑ 31%
Citations: 96 ↑ 18%

Top opportunity: "best dentist for Invisalign in Toronto"
Competitor gap: Competitor A appears in 71% of tracked answers vs. 29% for Acme
Recommended action: Build/strengthen 3 citation-worthy pages

That turns the software into a repeatable agency product, rather than just a reporting tool.

My ranking for your specific use case

1. Peec AI — best balance of agency workflow + data + visual client dashboards
2. Scrunch AI — worth considering if you're selling actual GEO optimization alongside reporting
3. Otterly.AI — best economical option
4. Profound — best for enterprise/high-ticket clients
5. Semrush AI Toolkit — best if you're already deeply invested in Semrush
6. Nightwatch / SE Ranking — best if AI visibility needs to sit alongside conventional SEO reporting

The key thing I'd evaluate isn't just "does it track ChatGPT?" Almost all of these do. I'd test multi-client management + Looker Studio/API + historical data + competitor tracking + citations + scheduled reporting + white-labeling. That's where the agency economics differ substantially. Klicks Design The Rank Masters

If you're building this as a $500–$2,000/month agency add-on, I'd lean strongly toward Peec + a custom Looker Studio dashboard.

🥉 Otterly.AI

otterly.ai

Good option if you want to keep your costs low while tracking a lot of clients.

It has broad AI-search monitoring and starts at a relatively low price point, but the important distinction for an agency is that client-facing white-label dashboards generally involve Looker Studio rather than being a completely native white-label reporting experience. Klicks Design Baarely

That can actually be fine if you're comfortable building the dashboard yourself.

If the dashboard itself is the product

I'd actually consider a two-layer stack:

Peec/Otterly → Looker Studio → your agency-branded client portal

This gives you control over the presentation rather than having every client see the vendor's UI.

For example:

Client: Acme Dental
AI Search Visibility — August 2026

Visibility: 34% ↑ 7%
Share of Voice: 22% ↑ 4%
AI Mentions: 184 ↑ 31%
Citations: 96 ↑ 18%

Top opportunity: "best dentist for Invisalign in Toronto"
Competitor gap: Competitor A appears in 71% of tracked answers vs. 29% for Acme
Recommended action: Build/strengthen 3 citation-worthy pages

That turns the software into a repeatable agency product, rather than just a reporting tool.

My ranking for your specific use case

1. Peec AI — best balance of agency workflow + data + visual client dashboards
2. Scrunch AI — worth considering if you're selling actual GEO optimization alongside reporting
3. Otterly.AI — best economical option
4. Profound — best for enterprise/high-ticket clients
5. Semrush AI Toolkit — best if you're already deeply invested in Semrush
6. Nightwatch / SE Ranking — best if AI visibility needs to sit alongside conventional SEO reporting

The key thing I'd evaluate isn't just "does it track ChatGPT?" Almost all of these do. I'd test multi-client management + Looker Studio/API + historical data + competitor tracking + citations + scheduled reporting + white-labeling. That's where the agency economics differ substantially.

If your goal is specifically monthly client-facing LLM/AI visibility reports with polished visual dashboards, I’d shortlist these:

🥇 My pick: Peec AI

Peec AI for Agencies

Peec is unusually well aligned with the workflow you're describing. It tracks visibility across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, with metrics such as mentions, position, citations, sentiment and share of voice. peec.ai

The important part for an agency is the reporting layer: Peec provides a Looker Studio connector, so you can create a branded dashboard template once and clone it for every client. Clients can access read-only dashboards without needing a Peec login. It also offers CSV/API access if you want to build your own reporting system. peec.ai

That's a very good setup for a monthly retainer:

Peec → Looker Studio → your agency-branded client dashboard

You can make the dashboard look like your agency's normal SEO report rather than sending clients into another SaaS product.

🥈 Profound — best if you're selling a premium AEO service

Profound for Agencies

Profound is probably the one I'd demo if your clients are larger companies and you're positioning this as AEO/GEO strategy, rather than simply "LLM tracking."

Its custom dashboards let you visualize Visibility Score, Share of Voice, Average Position and Citation Rank, with filters for things like topics, platforms, regions and personas. Dashboards can be shared through public links or exported to PDF. www.tryprofound.com

It also has centralized client management specifically for agencies. www.tryprofound.com

The tradeoff: I'd expect Profound to make more sense when you're selling a relatively high-value AEO engagement rather than trying to report cheaply across dozens of SMB clients.

🥉 Otterly.AI — good if you want simpler reporting

Otterly is worth looking at if you don't need the depth of Profound and want something relatively straightforward for monitoring and reporting. Independent 2026 comparisons consistently put it on the agency shortlist alongside Peec and Profound. www.therankmasters.com

What I'd actually build for clients

I wouldn't make the monthly report just a giant collection of LLM screenshots.

I'd give each client a dashboard like:

AI Visibility — August 2026

Top KPIs

• AI Visibility Score: 42% ↑ 8%
• Share of Voice: 18% ↑ 4%
• Average Position: 3.2 ↑
• Citation Rate: 27% ↑ 11%
• Sentiment: 82% positive

Then:

1. Visibility trend — 3/6/12 month graph
2. Share of voice vs. competitors
3. ChatGPT vs. Gemini vs. Perplexity vs. Google AI
4. Top prompts where client wins
5. Prompts where competitors win
6. Most frequently cited URLs
7. Competitor citations you're missing
8. New/ lost mentions month-over-month
9. Recommended actions
10. "What we did this month"

That last section is particularly important commercially. The client needs to see:

Visibility increased 14% → We published 3 comparison pages → Client gained citations on 7 priority prompts

rather than merely:

"Your LLM visibility score went from 31 to 35."

One important distinction

I'd separate LLM visibility from AI-referred traffic/revenue.

Visibility tools can tell you whether and where the brand appears. Your GA4/CRM data should ideally tell you whether that visibility is translating into visits, leads and revenue. Peec, for example, explicitly supports API/BI integrations and describes workflows for joining AI visibility with product analytics. peec.ai

My ranking for an agency starting this service today:

1. Peec → best combination of multi-client management + visual reporting + Looker Studio
2. Profound → best premium/enterprise AEO offering
3. Otterly → best simpler/leaner option
4. SE Ranking → particularly attractive if you're already an SEO agency
5. AgencyAnalytics + an AI visibility data source → best if the priority is a completely unified, white-labeled client portal

If you're planning to sell this as a $500–$2,000+/month agency add-on, I'd lean Peec + Looker Studio rather than relying on the vendor's native dashboard. It gives you much more control over the client experience and lets you combine LLM visibility with SEO, GA4, GSC, leads, and revenue in one report. peec.ai

If your goal is “every month, give each client a polished dashboard showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

Current 2026 comparisons consistently put Otterly, Peec and Profound among the strongest options for agency reporting, while newer agency-oriented platforms are increasingly competing on white-label dashboards and multi-client workspaces. sightivo.com

My recommendation

1. Peec AI — probably the one I'd demo first

It's particularly good if your deliverable is a monthly marketing report rather than an SEO technician's report. You want to show:

• AI visibility/share of voice
• Brand vs. competitors
• Which prompts produce mentions
• Which AI engines you're winning/losing
• Citation/source visibility
• Changes month-over-month
• Actionable opportunities

That maps nicely onto a client-facing monthly presentation. Peec is generally positioned as the analytics-oriented/mid-market option between lightweight monitoring and enterprise platforms. nxtg.ai

2. Otterly.AI — best if you want to sell this as a scalable add-on

The big attraction is economics. Current comparisons put entry pricing around $29/month, with multi-client workspaces and white-label/reporting capabilities on higher tiers. sightivo.com

If you have, say, 20–50 SMB clients and want to add “AI Visibility Monitoring” for $300–$1,000/client/month, I'd seriously investigate this one.

3. Profound — best if your clients are sophisticated

Profound is the one I'd look at if your clients are enterprise brands or spending serious money on SEO/GEO. It goes much deeper into prompt, citation, source and AI-search intelligence, but it's considerably more enterprise-oriented. attrifast.com

One important distinction

I'd avoid buying a tool simply because it says “AI visibility score.”

A useful agency report should tell the client:

“Here's where you stand → here's who is beating you → here's why → here's what we're doing next month.”

Not merely:

“Your AI visibility increased from 14% to 17%.”

The better platforms increasingly track citations, competitors, prompt-level results and recommended actions, rather than just counting mentions. www.llmvlab.com

If I were building the agency offering

I'd structure the dashboard around 6 screens:

1. AI Visibility Overview — overall score + MoM change
2. Share of Voice — client vs. 5–10 competitors
3. AI Engine Breakdown — ChatGPT / Gemini / Perplexity / Google AI / Claude, etc.
4. Prompt Performance — which commercial questions the client wins/loses
5. Citation Intelligence — which websites AI engines are using instead
6. Monthly Recommendations — 3–5 concrete things your agency is doing next

That makes it feel like a recurring strategic service, rather than a software-generated SEO report.

My ranking for your exact use case:
Peec → Otterly → Profound → AthenaHQ → SE Ranking.

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge each client, I can narrow this down to the best 2–3 platforms and compare their agency pricing/unit economics.

If your goal is “we run AI/LLM visibility as a monthly client deliverable”—with polished dashboards, trends, competitive share-of-voice, citations, and ideally white-labeling—I’d shortlist these:

Current 2026 comparisons consistently put Profound, Peec, Otterly and Scrunch among the major agency-oriented platforms, while newer tools such as Baarely and DeepSmith are more explicitly targeting agency workflows. Profound DeepSmith Baarely

My recommendation

1. 🥇 Peec AI — probably the one I'd demo first

peec.ai

For a typical SEO/digital agency, Peec is probably the sweet spot.

You get the things clients actually want to see:

• AI visibility / share of voice
• Brand mentions
• Competitor comparisons
• Prompt-level tracking
• Citation/source analysis
• Visibility trends over time
• Multiple client projects
• Client-facing reporting

Its big advantage is that the product feels more like an analytics platform than a giant enterprise SEO suite. Current comparisons put its entry pricing around €85–95/month, with agency plans higher. Stork.AI Baarely

I'd choose this if: you're an agency with ~5–50 clients and want the AI visibility report to become a repeatable monthly service.

2. 🥈 Otterly — best if you want inexpensive + flexible

otterly.ai

Otterly starts around $29/month, making it dramatically easier to experiment with than enterprise platforms. It covers ChatGPT, Perplexity, Google AI Overviews and Copilot, with additional engines available depending on plan/add-ons. Stork.AI

The interesting agency play is Looker Studio. Rather than relying entirely on Otterly's own client UI, you can build a polished agency-branded dashboard around the data.

That makes it particularly attractive if your agency already has a standardized reporting system in Looker Studio.

I'd choose this if: you already use Looker Studio and want to add LLM visibility to your existing SEO reports.

3. 🥉 Profound — best if clients are enterprise

tryprofound.com

Profound is the heavyweight.

It's much more appropriate when you're reporting to a CMO/VP Marketing at a large company rather than an SMB owner. It has deep analytics, competitive intelligence and broad answer-engine coverage. Current comparisons put enterprise pricing substantially above the SMB-focused alternatives. Profound Bloomiro

I'd choose this if: your agency has large enterprise retainers and the client expects sophisticated AI-search intelligence rather than simply “here's your ChatGPT visibility score.”

4. Baarely is worth a serious look

baarely.com

This one caught my attention specifically for your use case.

Baarely is positioned around agency-ready white-label reporting, including white-label PDF and HTML reports. One current comparison says its agency plan is around €299/month and specifically highlights the white-label PDF/HTML workflow. Baarely

That's potentially much better than buying a sophisticated monitoring platform and then having your team spend hours turning its data into a client report.

I'd choose this if: your primary deliverable is a beautiful monthly “AI visibility report” that clients can consume without logging into another platform.

5. Scrunch — if AI agents matter too

scrunchai.com

Scrunch is interesting because it goes beyond “does ChatGPT mention my client?” and gets into AI-agent behavior and traffic.

That makes it more compelling if your service offering is evolving toward:

AI Search Visibility + AI Agent Optimization

rather than simply:

Monthly LLM rankings report.

It's now part of Sitecore following its June 2026 acquisition, so I'd evaluate the product roadmap carefully before standardizing your agency around it. Stork.AI Bloomiro

What I would actually sell clients

I wouldn't sell “LLM visibility reporting.”

I'd package it as an AI Search Visibility Dashboard with roughly this structure:

Executive dashboard

AI Visibility Score: 64% ↑ 12%

Share of Voice

• Client: 31%
• Competitor A: 27%
• Competitor B: 19%
• Competitor C: 11%

AI engines

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Claude
• Copilot

Then show:

1. Visibility trend

How often are we appearing in answers compared with last month?

2. Competitive visibility

Who is winning the AI answer space?

3. Brand sentiment

What does AI say about us when we appear?

4. Citation share

Which websites are causing competitors to get cited?

This is one of the most actionable parts of the report because you can tell the client:

“Reddit, G2 and three industry publications are being cited for your competitors, while your brand is primarily being sourced from your own website.”

5. Lost opportunities

For example:

18 high-value customer prompts were tested.
You appeared in 7.
Competitors appeared in 15.
Here are the 11 prompts where we need to improve.

6. Actions taken

This is crucial for retaining the monthly client:

Published 4 supporting pages
Updated 7 existing pages
Acquired 3 third-party citations
Added comparison content
Improved product/entity information

7. Next month's priorities

Three specific actions—not another giant 40-page SEO report.

My ranking for an agency

If I were choosing today:

For most agencies: Peec AI

For an agency already using Looker Studio: Otterly

For enterprise clients: Profound

For turnkey white-label monthly reports: Baarely

For AI-search + AI-agent optimization: Scrunch

For reporting + content/action workflows: DeepSmith

The key distinction is that the best monitoring platform isn't necessarily the best client-reporting platform. Several tools are excellent at collecting LLM data but leave the agency to figure out the polished monthly client experience. Current agency comparisons specifically emphasize multi-client workspaces, white-label output, scheduled reporting, and dashboard usability as the differentiators. The Rank Masters DeepSmith

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a client login/dashboard vs. an automated PDF/email report, I can narrow this to the 2–3 best options and compare actual agency pricing/features.

Executive dashboard

AI Visibility Score: 64% ↑ 12%

Share of Voice

• Client: 31%
• Competitor A: 27%
• Competitor B: 19%
• Competitor C: 11%

AI engines

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Claude
• Copilot

Then show:

1. Visibility trend

How often are we appearing in answers compared with last month?

2. Competitive visibility

Who is winning the AI answer space?

3. Brand sentiment

What does AI say about us when we appear?

4. Citation share

Which websites are causing competitors to get cited?

This is one of the most actionable parts of the report because you can tell the client:

“Reddit, G2 and three industry publications are being cited for your competitors, while your brand is primarily being sourced from your own website.”

5. Lost opportunities

For example:

18 high-value customer prompts were tested.
You appeared in 7.
Competitors appeared in 15.
Here are the 11 prompts where we need to improve.

6. Actions taken

This is crucial for retaining the monthly client:

Published 4 supporting pages
Updated 7 existing pages
Acquired 3 third-party citations
Added comparison content
Improved product/entity information

7. Next month's priorities

Three specific actions—not another giant 40-page SEO report.

My ranking for an agency

If I were choosing today:

For most agencies: Peec AI

For an agency already using Looker Studio: Otterly

For enterprise clients: Profound

For turnkey white-label monthly reports: Baarely

For AI-search + AI-agent optimization: Scrunch

For reporting + content/action workflows: DeepSmith

The key distinction is that the best monitoring platform isn't necessarily the best client-reporting platform. Several tools are excellent at collecting LLM data but leave the agency to figure out the polished monthly client experience. Current agency comparisons specifically emphasize multi-client workspaces, white-label output, scheduled reporting, and dashboard usability as the differentiators.

If your goal is “send every client a polished monthly LLM/AI-search visibility report with a visual dashboard, ideally white-labeled”, I’d shortlist these:

\*Gumshoe has shareable interactive reports, but explicitly says fully white-labeled portals aren't currently available. gumshoe.ai

My top 3

1. AgencyAnalytics — best if you're an established marketing agency

This is probably my first choice if the report needs to combine LLM visibility + traditional SEO + GA4 + PPC + social. Its AI Tracker puts ChatGPT, Gemini, Google AI Overviews/AI Mode, Claude and Perplexity visibility alongside your existing marketing metrics, with customizable dashboards and white-labeled client reports. agencyanalytics.com

The big advantage is that you don't end up giving the client another dashboard just for AI. You can say:

Organic traffic → rankings → conversions → AI visibility → citations

all in one monthly report.

2. LLM Pulse — best if you're specifically building an “AI visibility/GEO” service

This is the one I'd look at first if LLM visibility is becoming a new recurring service line for your agency. It supports white-label client portals, multiple clients, and tracking across ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews. It also has a Looker Studio connector, API and exports. llmpulse.aillmpulse.ai

That Looker Studio capability is particularly interesting if you already have a reporting template you want to duplicate across 20–100 clients.

3. Tower GEO — best “GEO agency product”

Tower is unusually focused on the agency workflow: multiple client brands, competitor benchmarking, white-label dashboards/PDFs, scheduled monthly reports, client logins and team permissions. towergeo.com

Its positioning is less “marketing reporting platform with an AI feature” and more “software for running an AI visibility service.”

One I'd also demo: Seerly

Seerly looks particularly good if presentation quality matters. It supports branded PDF and interactive web reports, automated monthly scheduling, competitor/share-of-voice reporting and drill-down to the underlying AI responses. seerly.app

That last part matters. Clients inevitably ask:

“Okay, you say our visibility went up 18%. Show me where.”

Being able to expose the actual AI answer/citation behind the metric makes the report considerably more defensible.

What I would not optimize for

I'd avoid choosing purely based on the number of LLMs tracked.

For an agency, the important features are:

1. Multi-client management
2. White-label client portal
3. Custom domain
4. Automated monthly reports
5. Good visualizations
6. Competitor/share-of-voice tracking
7. Citation/source tracking
8. Historical trend data
9. Ability to show the actual AI responses
10. API/Looker Studio integration
11. Easy cloning of a report template across clients

The difference between a good LLM tracker and a good agency product is #1–10.

My recommendation by agency type

• SEO/PPC agency already using an agency reporting platform: → AgencyAnalytics
• Starting a dedicated GEO/AEO/LLM visibility retainer: → LLM Pulse
• Agency whose core product is GEO: → Tower GEO
• You care heavily about beautiful client-facing reports: → Seerly
• You want automated PDFs + client portals: → Rankfender
• You have your own BI/reporting stack: → Gumshoe

One particularly compelling architecture is LLM Pulse → Looker Studio → your agency-branded client dashboard, because you can combine LLM visibility with GA4/GSC/CRM data and retain control over exactly what the client sees. LLM Pulse explicitly supports this workflow. llmpulse.aillmpulse.ai

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want a standalone AI report or AI visibility embedded into your existing SEO reports, I can narrow this to the best 2–3 options and compare actual pricing/features for your scale.

If your goal is monthly client-facing LLM/AI-search visibility reports with polished visual dashboards, I’d shortlist these:

1. Peec AI — probably the best fit

For an agency selling an ongoing "AI visibility/GEO monitoring" retainer, Peec looks particularly strong.

It supports separate client workspaces, automated reporting, client-ready dashboards, and agency branding through a Looker Studio connector. Clients can receive a dashboard link without needing a Peec login. It tracks metrics such as mention rate, average position, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. peec.ai

The interesting part is the automation layer: Peec's MCP can pull the client's data, summarize changes, and generate reporting workflows—including client summaries and slide decks. peec.ai

I'd choose this if: you want a serious analytics product underneath a highly visual monthly client report.

2. LLM Pulse — best if you want a real client portal

If by "dashboard" you mean:

Client logs into ai.youragency.com, sees your logo/colors, and it looks like your agency built the software

then LLM Pulse is especially interesting.

It explicitly offers white-label client portals, custom domains, agency branding, unlimited client seats, plus API, Looker Studio and CSV/Excel exports. llmpulse.aipeec.ai

That's materially different from tools where you have to build the client-facing layer yourself in Looker.

I'd choose this if: the client portal itself is part of your agency's product.

3. OtterlyAI — best practical/low-friction option

Otterly is attractive if you don't mind using Looker Studio as the presentation layer.

Its native product isn't white-label—the company explicitly says its interface/URLs can't currently be customized—but its Looker Studio connector lets you build completely branded dashboards. help.otterly.ai

It also supports agency workspaces and automated reporting, and its API can feed your own dashboards or automate monthly reports. help.otterly.ai

I'd choose this if: you want something you can deploy quickly and already like the Google/Looker ecosystem.

What I'd actually build for clients

I wouldn't send clients a giant SEO-style report full of AI metrics.

I'd make the monthly dashboard roughly:

AI Visibility — Client Name

Top KPI cards

• AI Visibility Score: 64% ↑ 11%
• Share of Voice: 27% ↑ 6 pts
• Average AI Position: 2.8
• Citation Rate: 38%
• Sentiment: 82/100

Then 5 visual sections:

1. Visibility over time
   • 3–6 month line chart
   • client vs. competitors

2. AI engine breakdown
   • ChatGPT
   • Gemini
   • Perplexity
   • Google AI Overviews / AI Mode
   • Copilot

3. Competitive share of voice
   • very visual bar chart
   • "You vs. Competitor A/B/C"

4. What changed this month
   • Biggest visibility wins
   • Biggest losses
   • New queries where client appeared
   • Queries where competitors displaced them

5. Citation intelligence
   • Which client URLs AI engines cited
   • Which competitor URLs are being cited instead
   • New citation opportunities

Then finish with:

What we're doing next month

3–5 concrete GEO/SEO actions tied directly to the data.

That last section is important because otherwise the client is essentially paying you to tell them "ChatGPT mentioned you 14% more."

My ranking for your specific use case

If you're an agency and want to sell this as a recurring service:

🥇 Peec — best combination of data + agency workflow + polished reporting
🥈 LLM Pulse — best actual white-label client experience
🥉 Otterly — best straightforward/affordable implementation
4. Ayzeo — attractive if you want monitoring + actual GEO remediation
5. AgencyScope — interesting if your priority is recurring evidence-based PDF reports

One important distinction: Peec and Otterly are excellent data layers, but Looker Studio becomes the actual client-facing product. LLM Pulse is closer to a SaaS platform you can put directly in front of clients under your brand. peec.ai

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a live client portal vs. a monthly PDF/email, I can narrow this down to the best 2–3 and compare their current pricing and per-client economics.

If your goal is an agency productized service where every client gets a polished monthly LLM/AI-search visibility report, I’d shortlist these:

1. 🥇 Peec AI — my pick for most agencies

Peec AI for Agencies

Peec is particularly well aligned with the "monthly LLM visibility report as a service" model. It has isolated client workspaces, unlimited client seats, automated reporting, branded Looker Studio dashboards, API/CSV access, and tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. peec.ai

The really interesting part is that Peec can feed data into a reporting workflow that automatically produces summaries/decks. Its MCP layer can pull visibility, sentiment, share of voice and competitor changes and generate client-facing summaries. peec.ai

I'd use it like this:

Peec → Looker Studio → branded client dashboard → monthly AI-generated executive summary

That gives you a reusable dashboard template that you clone for every client.

2. 🥈 OtterlyAI — best if you want inexpensive, scalable monitoring

OtterlyAI for Agencies

Otterly is compelling if you have lots of smaller clients. It supports separate workspaces, unlimited brand reports, multiple AI platforms and a Looker Studio connector. Its API can also feed data into your own reporting infrastructure. help.otterly.ai

One important nuance: Otterly's native interface isn't white-label, but its Looker Studio integration allows you to build the branded dashboard yourself. Otterly explicitly recommends this approach for agencies. help.otterly.aiwww.tryprofound.compeec.ai

So I'd choose Otterly over Peec if your priority is:

"I want to monitor 30–100 clients as cheaply and efficiently as possible."

3. 🥉 Profound — best for high-value enterprise clients

Profound for Agencies

Profound is the one I'd investigate if your clients are Fortune 1000 / enterprise SEO accounts and you're charging serious money for the service.

Its dashboards support Visibility Score, Share of Voice, Average Position and Citation Rank, with saved filters/layouts, PDF exports and public links. You can essentially build a dashboard once for each client and let them continuously access current data. www.tryprofound.com

The downside is economics: it's much harder to justify for a $500–$2,000/month SMB reporting package.

What I'd actually sell to clients

I wouldn't send clients a giant dump of LLM metrics.

I'd make the monthly dashboard roughly:

AI Visibility

• Overall visibility %
• Visibility change vs. previous month
• Share of voice
• Average position
• Brand mention rate

Competitive position

• Client vs. 3–5 competitors
• Which competitors gained/lost visibility
• Which prompts the client is winning/losing

Citation intelligence

• Most frequently cited domains
• Pages being cited
• Sources competitors are getting cited from
• New/lost citations

LLM breakdown

• ChatGPT
• Gemini
• Perplexity
• Google AI Overviews / AI Mode
• Claude/Copilot where supported

What changed

"Your AI visibility increased 18% this month, primarily from 7 commercial prompts where your new comparison content began appearing."

What we're doing next

1. Create/update X content
2. Build Y third-party authority/citation
3. Fix Z content gap

That last section is important. The best agencies aren't really selling "LLM reporting." They're selling "we're increasing your visibility in AI answers, and here's the evidence."

My ranking for your specific use case

If I were building this agency service today:

1. Peec AI — best overall agency workflow
2. OtterlyAI — best economics for lots of clients
3. Profound — best for enterprise/high-ticket clients
4. Scrunch — worth testing if optimization/actionability is important
5. Baarely — interesting if the actual deliverable is primarily a beautiful white-label report

Recent comparisons similarly put Peec/Otterly in the accessible agency tier while positioning Profound toward enterprise. baarely.com

One architectural recommendation: don't make the vendor's native dashboard your client deliverable. Use Peec or Otterly as the data layer + Looker Studio as your branded presentation layer. That gives you control over the design, lets you combine LLM visibility with GA4/Search Console/SEO data, and makes your reporting template reusable across every client. Both platforms explicitly support this workflow. peec.ai

If you're telling me how many clients you expect (e.g. 10, 50, 200) and what you'd charge per month, I can narrow this down to the best stack and estimate the cost per client + margin.

If you mean software an agency can use to monitor clients’ visibility inside ChatGPT / Gemini / Perplexity / Google AI Overviews and then deliver polished monthly client dashboards, I’d shortlist these:

1. 🥇 AgencyAnalytics — probably the best fit

AgencyAnalytics AI Tracker

This is the one I'd look at first if you're an agency selling monthly reporting as part of an ongoing retainer.

The big advantage is that AI visibility isn't sitting in a separate dashboard. AgencyAnalytics puts AI visibility alongside SEO, Google Analytics, Google Ads, social, etc., with customizable client dashboards and automated reports. It currently advertises 85+ integrations. agencyanalytics.comhelp.otterly.aiwww.therankmasters.com

That lets you produce something much more valuable than:

"Your ChatGPT visibility went from 18% → 23%."

Instead:

Organic Search: +14%
AI Visibility: +23%
AI Citations: +31%
AI Referral Traffic: +18%
Top competitor: Acme — 41% AI share of voice
Recommended action: Build comparison content around X

That is much easier to sell as a monthly agency deliverable.

2. 🥈 Peec AI — best dedicated AI/GEO analytics

Peec AI for Agencies

I'd choose Peec if AI visibility itself is the service you're selling, rather than just another section of an SEO report.

It has agency-oriented client projects, competitor benchmarking, visibility/share-of-voice metrics and client-ready dashboards. It also supports Looker Studio, CSV and API workflows, which gives you considerable flexibility in building your own branded reporting layer. peec.aiwww.therankmasters.com

One particularly useful agency feature is pitch projects: you can analyze a prospect's AI visibility and competitors before the sale. peec.aiwww.therankmasters.com

Best use case:

Agency sells "AI Search Visibility / GEO" as a $500–$3,000+/month service.

3. 🥉 OtterlyAI — best value

OtterlyAI

Otterly is attractive if you want to start offering this service without a huge software bill.

It monitors multiple AI/search environments and has a Looker Studio connector, allowing you to pull its data into custom dashboards that clients can view without an Otterly login. help.otterly.aiwww.therankmasters.com

That makes the stack:

Otterly → Looker Studio → your agency-branded dashboard → client

rather than forcing clients into another SaaS interface.

Current comparisons put its entry pricing around $29/month, although agency/volume requirements can change the economics considerably. www.therankmasters.com

4. Profound — if your clients are serious enterprise accounts

Profound

Profound is more of an enterprise AI-search intelligence platform than a simple reporting widget.

The attraction is depth: answer-level analysis, citations, competitive intelligence and understanding why AI systems are mentioning particular brands/sources.

I'd consider it if your clients are large brands and you're charging enough that a sophisticated AI-search intelligence platform is justified. Industry comparisons consistently put Profound in the enterprise/deeper-analysis category. www.therankmasters.com

What I'd actually buy

There are really two different winning setups:

If you already use AgencyAnalytics

AgencyAnalytics + AI Tracker

This is my #1 recommendation.

You get:

SEO + PPC + GA4 + social + AI visibility → one client dashboard → automated monthly report

That's a much stronger agency product than sending clients yet another standalone AI dashboard.

If you're building an AI/GEO reporting product

Peec AI → Looker Studio

I'd lean this way if your agency wants to make "AI visibility" a distinct monthly service.

You can create a beautiful standardized dashboard such as:

CLIENT AI VISIBILITY

• AI Visibility Score
• Share of Voice
• Brand Mention Rate
• Citation Rate
• Sentiment
• Competitor Share of Voice
• Top cited URLs
• Lost citation opportunities
• New citations
• Visibility by AI engine
• Visibility by query category
• Month-over-month change
• Recommended actions

Then put a short "What changed / Why it matters / What we're doing next" section underneath.

That's the format I'd favor commercially because you're not just selling a number—you've turned the software into a recurring monthly deliverable.

One important caveat

Don't select based purely on the number of LLMs supported. The reporting methodology matters enormously. AI answers are stochastic, so your monthly report should use a fixed, controlled query set, consistent locations/settings where possible, and trend metrics rather than pretending that an individual ChatGPT response is equivalent to a Google ranking.

For an agency, I'd prioritize:

1. Multi-client management
2. Scheduled query monitoring
3. Competitor benchmarking
4. Citation/source tracking
5. Looker Studio/API access
6. White-label/client access
7. Automated monthly reporting
8. Historical data
9. Ability to explain why visibility changed

On those criteria, AgencyAnalytics is my pick for a conventional digital agency; Peec is my pick for an agency specializing in GEO/AI visibility; Otterly is my budget pick. www.therankmasters.com

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and what you'd charge per client, I can narrow this down to the best stack + approximate software cost per client + what I'd put on the actual monthly dashboard.

If you’re an agency selling monthly LLM visibility / AI search visibility reports (e.g., “how often does your brand appear in ChatGPT, Perplexity, Gemini, Claude?”), you’ll want software that does four things well:

1. Tracks prompts consistently over time
2. Shows competitor comparisons
3. Creates client-friendly dashboards/reports
4. Supports agency workflows (multiple clients, white-labeling, exports)

Here are the strongest options right now:

gumshoe.aigumshoe.ai

My shortlist by agency type

1. Best overall for a marketing agency: Gumshoe

Best if you’re managing 10–100+ clients and want reporting depth.

Strengths:

• Multi-client workspaces
• Competitor benchmarking
• Visibility scores
• Citation/source tracking
• Scheduled reporting
• API/export options for custom dashboards

Good monthly client dashboard metrics:

• AI visibility score
• Mention share vs competitors
• Citation domains gained/lost
• Model-by-model visibility (ChatGPT vs Perplexity vs Gemini)
• Prompt wins/losses

gumshoe.aigumshoe.ai

2. Best “clients will understand this immediately”: Tower GEO

This is closer to a traditional SEO reporting platform experience.

Good for agencies that want:

• Client login dashboards
• Agency branding
• Automated monthly reports
• Competitive charts

It appears designed specifically around agencies packaging AI visibility as a recurring service. towergeo.comagencyscope.ai

3. Best lightweight reporting product: AgencyScope

If your deliverable is:

“Every month, send the client a beautiful AI visibility report PDF.”

This is probably the simplest workflow.

Useful for:

• SEO agencies adding an AI visibility add-on
• Smaller retainers
• Quarterly business reviews

It focuses heavily on white-label PDF reporting and prompt evidence rather than being a full GEO optimization suite. agencyscope.ai

4. Best if you already run SEO campaigns: Rankability

Worth considering if your agency already thinks in terms of:

• rankings
• content optimization
• technical SEO
• AI search visibility together

It positions AI visibility reporting as an extension of traditional SEO workflows. www.rankability.com

What I would include in a client-facing LLM visibility dashboard

A good monthly report should not just say “you got mentioned 42% of the time.” Clients need business context.

Recommended dashboard:

Executive summary

• AI Visibility Score: 64/100
• Change vs last month: +12%
• Biggest win
• Biggest opportunity

Brand visibility

Charts:

• ChatGPT visibility %
• Perplexity visibility %
• Gemini visibility %
• Claude visibility %

Competitive share of voice

Example:

Citation intelligence

Show:

• Which websites AI models cite
• Whether the client is cited
• Missing authority sources

Prompt tracking

Track 25–100 buyer prompts:

Examples:

• “Best accounting software for startups”
• “Top restaurants in Atlanta”
• “Best CRM for small businesses”

Action plan

Translate data into:

• Content to create
• Pages to improve
• Digital PR opportunities
• Reviews/citations needed

My recommendation by budget

Small agency (1–10 clients):

• AgencyScope or Tower GEO towergeo.comagencyscope.ai

Growing SEO/content agency (10–50 clients):

• Gumshoe gumshoe.aigumshoe.ai

Enterprise agency / custom reporting stack:

• Gumshoe API + your own Looker Studio/BI dashboard gumshoe.aiwww.rankability.com

If your goal is to sell this as a $500–$2,000/month “AI visibility monitoring” add-on, I’d prioritize white-label client experience over raw analytics depth. A beautiful, easy-to-explain dashboard usually creates more perceived value than a technically deeper tool clients never open.

If your goal is “run LLM visibility tracking for 10–50 clients and give each client a polished monthly dashboard/report under our agency brand,” I’d shortlist these:

My #1: Peec

For a conventional SEO/content agency adding an “AI Visibility” monthly reporting product, I'd start with Peec.

It gives you the core metrics clients actually care about:

• AI visibility / share of voice
• Brand mentions
• Competitor comparisons
• Prompt-level results
• Citations/sources
• Visibility trends over time
• Multiple AI engines
• Multi-client management
• Looker Studio connectivity
• API/exports for building your own reporting layer

The big advantage is that you don't have to make the client log into some strange AI-SEO SaaS. You can build the client-facing experience in Looker Studio, put your agency branding on it, and combine LLM visibility with the client's existing SEO/GSC/GA4 reporting. Recent comparisons specifically identify Peec as one of the strongest options for agency BI dashboards. www.therankmasters.combaarely.com

If you want the report to feel completely like your product: Ayzeo

This is the more interesting choice if you're trying to productize LLM visibility as an agency service.

Ayzeo currently advertises:

• White-label PDF reports
• White-label client portal/dashboard
• Per-client project isolation
• Unlimited seats
• AI visibility metrics
• Sentiment/evidence
• GA4 + Search Console integration
• GEO remediation capabilities

Its published agency comparison says the white-label portal is available as an add-on, while its Pro tier includes white-label PDFs. ayzeo.com

That makes it particularly interesting if your sales pitch is:

“Every month, you get an AI Search Visibility Report from [Your Agency], showing how often ChatGPT, Gemini, Google AI, etc. recommend you versus competitors.”

rather than:

“Here's a dashboard from Peec.”

Otterly = best inexpensive starting point

If you're testing the service with a handful of clients, Otterly is hard to ignore.

It starts around $29/month and covers several major AI/search surfaces, including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines/features depending on plan. Its reporting workflow can be routed through Looker Studio. www.therankmasters.combaarely.com

The catch: native white-labeling isn't its strength. If you want a beautiful agency-branded portal, you'll probably end up building that layer yourself in Looker Studio. baarely.com

For enterprise: Profound

If your clients are Fortune 500 / large brands and they're asking questions like:

• “How are we performing across every major answer engine?”
• “Which sources are influencing the models?”
• “How does our visibility differ by market?”
• “Can you give our SEO, PR and brand teams separate views?”
• “Can this integrate into our existing reporting/governance?”

then I'd look seriously at Profound.

It's considerably more enterprise-oriented and expensive, but its breadth and depth are much greater. Current comparisons put it at the top end of the market for engine coverage and enterprise capabilities. baarely.com

What I'd actually build for an agency

I wouldn't sell clients a dashboard full of 30 AI metrics.

I'd make the monthly report 5 pages:

1. Executive summary

AI visibility increased 18% this month.
Client is now #2 in category, up from #4.
Biggest opportunity: “best [category] for enterprise” prompts.

2. AI Share of Voice

Visual:

Your Brand ████████████████ 34%
Competitor A ███████████ 24%
Competitor B █████████ 19%
Competitor C ██████ 13%

Across ChatGPT / Gemini / Perplexity / Google AI.

3. Visibility by topic

4. Competitive intelligence

Who is being recommended instead of the client, and what sources are causing that.

This is probably the most commercially useful page.

5. Action plan

Not:

“Your AI visibility is 43.”

But:

Priority 1: Get cited by 3 authoritative industry sources
Priority 2: Create comparison page for X vs Y
Priority 3: Improve product/service entity signals
Priority 4: Update FAQ/schema/content around 12 high-value prompts

That last page is what turns an LLM report from a vanity report into a retainer justification.

My ranking

If I were choosing today:

Agency with 5–30 clients: → Peec + Looker Studio

Agency wanting a completely white-label product: → Ayzeo

Agency validating the service cheaply: → Otterly + Looker Studio

Large enterprise SEO agency: → Profound

Agency wanting AI visibility + AI-agent/site optimization: → Scrunch

The important distinction is that “LLM visibility tracker” and “client reporting platform” aren't necessarily the same product. Peec/Otterly are excellent data sources; a Looker Studio layer can turn that data into something that looks like your agency's proprietary reporting product. Current agency comparisons specifically recommend this export/API → BI approach when native white-labeling isn't sufficient. www.therankmasters.comayzeo.combaarely.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want PDF reports, a live client portal, or both, I can narrow this to the 2–3 best options and estimate your monthly software cost.

If your goal is a repeatable monthly client deliverable—“here’s how visible your brand is in ChatGPT/Perplexity/Gemini, how that changed, how you compare with competitors, and what we recommend”—I’d shortlist these:

1. AgencyAnalytics AI Tracker — my pick for most agencies

This is particularly compelling if you're already selling SEO, PPC, web, or social retainers. Its AI Tracker puts AI visibility alongside the rest of the client's marketing data, with custom dashboards, automated reports, white-labeling, goals, annotations, and client access. It tracks visibility across major AI engines including ChatGPT, Gemini and Perplexity. agencyanalytics.com

The big advantage isn't necessarily that it has the most sophisticated LLM analysis. It's that you can turn:

SEO + traffic + conversions + AI visibility

into one polished monthly client report, rather than giving clients yet another standalone dashboard.

I'd choose this if your agency wants to sell "AI visibility" as an additional line item to existing marketing clients.

2. Gumshoe — best if the report itself is the product

Gumshoe is interesting because it is explicitly designed around agency/client reporting. It tracks visibility across 11 AI models using standardized personas/topics and provides interactive shareable dashboards, CSV/JSON exports and an API. Clients can receive viewer access without needing their own Gumshoe account. gumshoe.ai

That's a very good fit for a service like:

"Monthly AI Visibility Report — $750/month"

rather than simply adding another metric to an SEO report.

3. Peec AI — best for deeper analytics

Peec is worth looking at if your clients will care about why they're visible, not just whether they are.

It is positioned more as AI-search analytics, with multi-engine monitoring and agency-oriented plans. Current comparisons put it ahead of cheaper tools when you want more analytical depth and larger-scale tracking. nxtg.ai

I'd favor Peec over AgencyAnalytics if AI visibility/GEO is becoming a core specialty of your agency, rather than simply another reporting channel.

4. Otterly.ai — best inexpensive starting point

Otterly is attractive if you're testing the service with a handful of clients. It covers multiple AI surfaces, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, with relatively low entry pricing. nxtg.ai

The tradeoff is that its reporting/agency layer isn't as compelling as a purpose-built client reporting platform, so I'd consider it more of a monitoring engine than the final presentation layer.

5. Profound — best for enterprise

Profound is the one I'd investigate for large brands where the client wants serious AI-search intelligence rather than a pretty monthly report. It goes substantially deeper into visibility, prompts, citations and competitive intelligence, but the economics are harder to justify for smaller agency clients. Current comparisons put its entry-level offering around $99/month and higher tiers considerably above that. nxtg.ai

What I'd actually build for an agency

If you're selling this as a monthly recurring service, I'd optimize for the report rather than the raw tracker.

A client dashboard should probably have:

1. AI Visibility Score

• Overall visibility
• MoM change
• Visibility by LLM

2. Share of Voice

• Client vs. 5–10 competitors
• Category/topic breakdown

3. Brand Mentions

• % of relevant prompts mentioning client
• Position/order in recommendations
• Sentiment/perception

4. Citation Intelligence

• Which websites AI engines cite
• Which sources competitors are getting cited from
• New/lost citation sources

5. Prompt Performance

• Winning prompts
• Losing prompts
• High-value commercial prompts

6. Monthly movement

• What changed since last month
• New competitors
• New citations
• Biggest gains/losses

7. Recommended actions

• 3–5 specific things the client should do next

That last section is crucial. A report saying "your AI visibility increased 14%" is interesting once. A report saying "you lost 8 high-intent prompts to Competitor X; here are the three content/authority gaps causing it" is something a client will keep paying for.

My ranking for your specific use case

If you're an agency delivering this every month:

🥇 AgencyAnalytics — best complete client-reporting workflow
🥈 Gumshoe — best dedicated AI visibility reporting
🥉 Peec — best deeper AI analytics
4. Otterly — best inexpensive monitoring
5. Profound — best enterprise intelligence

One important distinction: don't choose solely based on which tool has the prettiest AI dashboard. For an agency, multi-client management, historical consistency, scheduled reporting, white-labeling, exports/API, and the ability to turn the data into a narrative are arguably more important. Recent agency comparisons consistently emphasize those workflow requirements. www.llmvlab.com

If you tell me roughly how many clients you want to report on (e.g. 10, 50, 200) and whether you want a white-labeled client portal vs. PDF/Looker Studio reports, I can narrow this down to the 2–3 best options and compare their current pricing/unit economics.

If your goal is “we run an agency, and every month we want to give each client a polished, visual report showing how visible they are in ChatGPT/Perplexity/Gemini/etc.”, I’d shortlist these:

Current 2026 comparisons consistently put Otterly, Peec, Profound, and newer agency-oriented platforms among the leading choices. www.therankmasters.com

🥇 My pick: OtterlyAI

For an agency selling “AI visibility/GEO” as a monthly service, I'd start here.

It has broad engine coverage, including ChatGPT, Perplexity, Gemini, AI Overviews/AI Mode and Copilot, and is specifically positioned for multi-client/white-label agency workflows. www.demandlocal.com

The important thing is that you can turn the raw tracking into client-friendly KPIs:

• AI Visibility Score
• Share of Voice
• Brand mentions
• Competitor comparison
• Prompt-level visibility
• Citation/source tracking
• Sentiment
• Visibility trend MoM
• Which publications/sites are getting cited instead of the client
• Which prompts/topics represent the biggest opportunities

That's much more compelling to a client than sending them a spreadsheet of ChatGPT responses.

🥈 Peec AI — probably the best-looking analytics experience

I'd seriously demo Peec alongside Otterly.

Peec is particularly strong if your clients are sophisticated marketers and want to dig into why visibility changed, rather than simply seeing a score. Current agency comparisons position it as a strong mid-market analytics option. www.demandlocal.com

🥇 for premium/enterprise: Profound

If you're selling GEO to larger companies and charging, say, $3k–$10k+/month, I'd look at Profound.

It's more of an enterprise intelligence platform than a lightweight reporting tool. One recent hands-on buyer, for example, moved from Otterly to Profound once their monitored query volume became significant. prommer.net

The downside is that it's harder to justify for a small agency with 10–20 SMB clients.

👀 One I'd demo specifically for white-label reports: Mentions

Mentions is especially interesting for your exact use case.

A recent hands-on review says its Agency plan includes white-labeling, custom domain/branding, unlimited client sites, monthly reports and a pitch workspace, while tracking multiple AI engines. www.techradar.com

That's potentially more valuable to an agency than having the absolute deepest analytics.

What I'd actually build for clients

Don't give clients a giant dashboard with 40 metrics.

I'd make the monthly report look something like:

AI SEARCH VISIBILITY — AUGUST 2026

Overall visibility: 64/100 ↑ 8%
Share of voice: 18.4% ↑ 3.2 pts
Brand mentions: 247 ↑ 31%
Citation rate: 42% ↑ 7 pts

Where you appear

Competitive position

Client: 18.4% share of voice
Competitor A: 26.1%
Competitor B: 21.7%
Competitor C: 12.3%

Biggest wins this month

🟢 Appeared in 14 new high-value prompts
🟢 3 new third-party sources began citing the brand
🟢 Moved from #4 → #2 recommendation in "best X" queries

Biggest opportunities

🔴 Competitor A is cited 3× more frequently for pricing questions
🔴 Client absent from 7 high-value comparison prompts
🔴 Two authoritative publications repeatedly cited by LLMs don't mention client

What we're doing next

1. Build content around X
2. Pursue mentions/citations from Y
3. Optimize Z page
4. Re-test 37 priority prompts next month

That's the report I'd sell—not “here's your AI dashboard.”

One important distinction

There are really two products you might need:

A. LLM visibility engine
Otterly / Peec / Profound / Mentions → collects the AI visibility data.

B. Client reporting layer
Swydo / AgencyAnalytics / Looker Studio / Whatagraph → turns multiple marketing data sources into your agency's reporting environment.

If you want to combine LLM visibility + SEO + GA4 + GSC + paid media + leads into one client dashboard, I'd consider using an AI visibility platform for the data and a reporting platform for the final client dashboard. Current agency-reporting comparisons specifically highlight Swydo, AgencyAnalytics, Whatagraph, DashThis and Databox for this layer. www.swydo.com

If I were starting an agency AI-visibility service today:
Otterly or Mentions → white-labeled client dashboard → automated monthly narrative → one-page executive summary.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and what you'd charge per month, I can narrow this to the best 2–3 stacks and estimate your software cost per client.

If your goal is specifically “we’re an agency, and every month we want to give each client a polished LLM/AI-search visibility report with charts, trends, competitors, citations, and a client-facing dashboard,” I’d shortlist these:

My top 3

1. Scrunch — best if you're building an agency service around AI visibility

Scrunch has a dedicated agency setup, multi-client management, prospect audits, API capabilities, and white-label dashboard possibilities. It is more than just a “did ChatGPT mention my client?” tracker. www.llmvlab.com

This would be my pick if you want to sell something like:

AI Search Visibility Management — $1,500–$5,000/month

and make the reporting itself feel like part of a premium service.

2. Peec — best for beautiful, understandable monthly reporting

Peec is particularly attractive if the deliverable is going to a marketing director/CEO who doesn't want to understand the mechanics of GEO.

You can report things such as:

• AI visibility score
• Share of voice
• Brand mentions
• Competitor visibility
• Prompt/category performance
• Citation sources
• Sentiment
• Month-over-month change
• Which AI engines are producing visibility

Recent comparisons put Peec in the mid-market sweet spot between inexpensive trackers and enterprise platforms. www.stork.ai

If your primary product is the monthly client report, I'd seriously trial Peec first.

3. Otterly — best if you have lots of smaller clients

Otterly is compelling when you need to monitor many clients without the software bill becoming ridiculous. Current comparisons put entry pricing around $29/month, substantially below the enterprise-oriented platforms. www.stork.ai

The downside: its native white-labeling is less compelling; one current comparison notes that agencies often use a Looker Studio connector to build the client-facing reporting layer. baarely.com

That can actually be a good thing if your agency already has a reporting stack.

An important distinction

I'd separate these into two categories:

“Give me the data and a good dashboard”

→ Peec / Otterly

“Help me build a serious AI-search service for clients”

→ Scrunch / Profound

Profound is particularly strong for enterprise-level analysis, but I'd probably consider it overkill unless your clients are large enough to justify the cost and sophistication. Current comparisons characterize it as the enterprise leader, with substantially higher pricing than the SMB/mid-market alternatives. www.stork.ai

What I'd want in your monthly report

Regardless of platform, I'd make the client dashboard look something like:

AI Visibility — August 2026

Executive summary

• 🟢 AI visibility: +18%
• 🟢 Share of voice: 24% → 29%
• 🟡 Competitor visibility: Competitor A still +12%
• 🔴 7 high-value prompts where client isn't appearing

Visibility trend

6-month line graph

AI engine breakdown