ChatGPT answers, unedited

If you’re a small agency managing several client accounts, I’d prioritize multi-brand workspaces, prompt-level tracking, citation/source tracking, competitor comparisons, and client-ready reporting over the sheer number of AI engines.

My shortlist

1. otterly.ai — my default recommendation

For a small agency, this is probably where I'd start.

It tracks brand mentions, citations, competitors and prompt visibility across major AI surfaces, with coverage including ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot. Recent comparisons put its entry pricing around $29/month, making it much easier to deploy across multiple clients than enterprise-oriented platforms. KITLabs Omid Saffari

Why I'd choose it: you can get a useful answer to the client question, “Are we showing up in ChatGPT and what sources is ChatGPT citing?” without buying a massive enterprise platform.

One caveat: native white-label reporting appears less developed than some agency-focused competitors; one recent comparison notes that Otterly currently points agencies toward a Looker Studio approach for branded dashboards. Baarely

2. peec.ai — best for reporting/analysis

I'd look closely at Peec if your agency's main deliverable is AI visibility reporting rather than content optimization.

It focuses heavily on visibility, competitor benchmarking, prompt-level analysis and citations. Recent comparisons put entry pricing around €85–95/month, with unlimited users on plans being a particularly nice property for agencies. Omid Saffari Baarely

Best fit: 5–20 clients where you want a polished analytics workflow and multiple people on the agency side accessing the data.

3. scrunch.com — best if you want to act on the data

Scrunch goes beyond “you got cited 12% of the time” toward AI-agent visibility, crawler analytics and content/site optimization. It also has agency-oriented white-label functionality. The tradeoff is price: recent reporting puts its starter offering around $250/month. Baarely Bloomiro

I'd consider this once you're doing enough GEO work that monitoring is only one piece of your service.

4. tryprofound.com — excellent, but probably too much

Profound is the one I'd put in front of a large brand or sophisticated enterprise SEO/PR team. It offers considerably deeper AI-search intelligence and broad engine coverage. Recent comparisons consistently position it at the enterprise end of the market. TechnologyAdvice Baarely

For a small agency, I'd only pay for it if clients are demanding enterprise-level intelligence and you're able to pass that cost through.

5. rankability.com — interesting if you want SEO + AI together

Rankability is worth considering if you don't want a separate AI-visibility platform. Its positioning is explicitly around combining traditional search performance with AI answers and citations, rather than treating AI visibility as an isolated metric. Rankability

What I'd actually buy

For a small agency, I'd probably test Otterly vs. Peec with 2–3 real clients for a month.

Your test should include roughly 20–50 commercially important prompts per client, such as:

• “best [service] in [city]”
• “[service] for [customer type]”
• “alternatives to [competitor]”
• “best [product/service] for [use case]”
• “[brand] reviews”
• “[brand] vs [competitor]”

Then compare whether each platform gives you:

1. Actual answer-level rankings/position
2. Exact citation URLs, not merely “brand mentioned”
3. Citation share vs. competitors
4. Prompt history, so you can demonstrate improvement
5. Multiple AI engines
6. Client/brand separation
7. Exportable or white-label reporting
8. Location/language controls
9. API or Looker Studio integration
10. Enough prompt capacity that you aren't constantly rationing queries

That's important because AI visibility is unusually volatile. For example, recent data showed Reddit's share of ChatGPT citations dropping sharply over just a few weeks, illustrating why you want to monitor which sources are actually being cited, rather than treating AI visibility as a static ranking. axios.com

My ranking for your use case: Otterly → Peec → Scrunch → Rankability → Profound.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and whether you need white-label client reports, I can narrow this down to the best 2–3 plans and estimate your monthly cost.

2. peec.ai — best for reporting/analysis

I'd look closely at Peec if your agency's main deliverable is AI visibility reporting rather than content optimization.

It focuses heavily on visibility, competitor benchmarking, prompt-level analysis and citations. Recent comparisons put entry pricing around €85–95/month, with unlimited users on plans being a particularly nice property for agencies. Omid Saffari Baarely

Best fit: 5–20 clients where you want a polished analytics workflow and multiple people on the agency side accessing the data.

3. scrunch.com — best if you want to act on the data

Scrunch goes beyond “you got cited 12% of the time” toward AI-agent visibility, crawler analytics and content/site optimization. It also has agency-oriented white-label functionality. The tradeoff is price: recent reporting puts its starter offering around $250/month. Baarely Bloomiro

I'd consider this once you're doing enough GEO work that monitoring is only one piece of your service.

4. tryprofound.com — excellent, but probably too much

Profound is the one I'd put in front of a large brand or sophisticated enterprise SEO/PR team. It offers considerably deeper AI-search intelligence and broad engine coverage. Recent comparisons consistently position it at the enterprise end of the market. technologyadvice.com Baarely

For a small agency, I'd only pay for it if clients are demanding enterprise-level intelligence and you're able to pass that cost through.

5. rankability.com — interesting if you want SEO + AI together

Rankability is worth considering if you don't want a separate AI-visibility platform. Its positioning is explicitly around combining traditional search performance with AI answers and citations, rather than treating AI visibility as an isolated metric.

What I'd actually buy

For a small agency, I’d prioritize tools that do multi-client tracking, prompt monitoring, citation/source analysis, competitor comparisons, and client-ready reporting. The AI visibility market is changing quickly, but these are the ones I’d shortlist. AI Visibility Software Semrush

Best AI answer ranking & citation monitoring tools for agencies

My picks by agency size

1–10 clients: keep it simple

I’d look at:

• Otterly.ai
• Peec AI

You mainly need:

• “Are we appearing in ChatGPT/Gemini/Perplexity?”
• “Who is getting cited instead?”
• “Which pages are winning citations?”

10–50 clients: build a reporting product

I’d lean toward:

• SE Ranking if SEO is your core service
• Profound if AI visibility is becoming a premium offering

If AI visibility is a new service you want to sell

Look for:

• White-label reports
• Client workspaces
• Historical prompt tracking
• Competitor share-of-voice
• Citation URL exports
• Recommendations (not just dashboards)

A lot of tools can show “you appeared 18% of the time,” but agencies need to answer the client question: “What do we change next month to get cited more?” Rankability

My practical small-agency stack

For many boutique SEO/content agencies, I’d probably run:

1. AI visibility tracker: Otterly.ai or Peec AI
2. Traditional SEO: your existing rank tracker (SE Ranking, Ahrefs, Semrush, etc.)
3. Reporting layer: Looker Studio or your client reporting platform
4. Monthly deliverable: - AI mention rate
5. citation sources gained/lost
6. competitors replacing you
7. recommended content/entity improvements

I would avoid buying a $1k+/month enterprise AI platform until you have enough clients where AI visibility reporting is a meaningful revenue line. TechnologyAdvice

If you tell me your agency size (number of clients), whether you do SEO/content/PR/local SEO, and your monthly tool budget, I can narrow this to 2–3 choices.

For a small agency managing multiple client brands, I’d shortlist Peec AI and OtterlyAI first, with Profound as the “we’ve outgrown the small-agency tier” option.

My ranking

1. peec.ai — my pick for your use case

Peec is particularly interesting for agencies because it tracks mentions, average position, citations, and sentiment at the prompt level, with daily monitoring. It covers major surfaces including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode. Peec

The important distinction is that it separates “the brand was mentioned” from “the client's site actually got cited.” That's exactly the distinction I'd want in an agency report.

I'd choose Peec if: you're going to sell AI-search visibility as an ongoing client service rather than merely occasionally checking whether clients appear in ChatGPT.

2. otterly.ai — best value

Otterly is probably the easiest one to recommend if you're watching costs. Its current entry point is reported at $29/month, and it offers citation tracking, share-of-voice, competitors, prompt research, exports/API and Looker Studio integration. Otterly Otterly

It monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. Otterly

The agency-specific features are a big plus: multiple workspaces and white-label/client reporting are explicitly built into its agency offering. Otterly

I'd choose Otterly if: you have lots of smaller clients and need to keep the cost per client low.

3. tryprofound.com — best if you need serious enterprise analytics

Profound is the heavyweight. It goes deeper into prompt-level citation data, competitive benchmarking and AI-search analytics across a broad set of answer engines. MarketerHire Authoricy

For a small agency, though, I'd be reluctant to start here unless you're already handling sizeable enterprise accounts. Current market comparisons put it firmly in the enterprise/custom-contract category. UX Continuum

What I'd actually do

If I were setting this up for a 5–20 client SEO/content agency, I'd test:

Peec vs. Otterly for 2–3 weeks.

Build the same monitoring set for 2–3 representative clients:

• 20–50 important buyer questions per client
• ChatGPT
• Perplexity
• Google AI Overviews / AI Mode
• Gemini
• Claude
• 3–5 competitors
• Brand mention rate
• Citation rate
• Citation URLs
• Position/share of voice
• Sentiment
• Change over time

The key metric I'd sell clients isn't simply “AI ranking.” I'd report something like:

AI Visibility: 38%
Citation Rate: 24%
Share of Voice: #2
Competitor Citation Gap: 17 prompts
Top Cited Pages: /guide-x, /services-y

That gives you a much more defensible monthly deliverable than screenshots of ChatGPT answers.

Bottom line: Peec if analytics quality and client insight matter most; OtterlyAI if agency economics, reporting and ease of use matter most. Current 2026 comparisons also consistently put those two in the sweet spot between inexpensive trackers and enterprise platforms. ApexStrata AEO Labs

If you tell me roughly how many clients, prompts per client, and your monthly budget, I can narrow it down to the cheapest setup that won't box you in.

Otterly is probably the easiest one to recommend if you're watching costs. Its current entry point is reported at $29/month, and it offers citation tracking, share-of-voice, competitors, prompt research, exports/API and Looker Studio integration. Otterly Otterly

It monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. Otterly

The agency-specific features are a big plus: multiple workspaces and white-label/client reporting are explicitly built into its agency offering. Otterly

I'd choose Otterly if: you have lots of smaller clients and need to keep the cost per client low.

3. tryprofound.com — best if you need serious enterprise analytics

Profound is the heavyweight. It goes deeper into prompt-level citation data, competitive benchmarking and AI-search analytics across a broad set of answer engines. marketerhire.com authoricy.com

For a small agency, though, I'd be reluctant to start here unless you're already handling sizeable enterprise accounts. Current market comparisons put it firmly in the enterprise/custom-contract category.

What I'd actually do

If I were setting this up for a 5–20 client SEO/content agency, I'd test:

Peec vs. Otterly for 2–3 weeks.

For a small agency managing multiple clients, you’ll want an AI visibility / AEO (Answer Engine Optimization) platform that can do more than “does ChatGPT mention us?” Look for:

• Multi-client workspaces
• Prompt tracking at scale
• Citation/source URL tracking
• Competitor comparisons
• White-label reports
• Export/API options
• Coverage across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot (or at least the ones your clients care about) www.prismnews.comomnicite.coomidsaffari.com

My shortlist:

My recommendation for a small agency

Start with Peec AI if you have:

• 5–50 clients
• recurring SEO/content retainers
• a need to show “AI search visibility” as a monthly deliverable

A practical agency stack would be:

1. Peec AI → AI mentions, citations, competitor share-of-voice
2. Ahrefs or Semrush → traditional rankings/backlinks/content research
3. Looker Studio / client portal → polished monthly reporting
4. Manual prompt library → your clients’ highest-value buyer questions

www.prismnews.comomnicite.coomidsaffari.com

Questions I’d ask before buying

• How many clients/domains do you need to track?
• Roughly how many prompts per client? (10? 100? 1,000?)
• Do clients expect a white-labeled dashboard or just a PDF/report?
• Are you mainly serving local businesses, B2B, or ecommerce?

If you tell me your agency size (number of clients + niche), I can narrow this to a realistic shortlist and pricing tier.

For a small agency managing multiple clients, I’d prioritize tools that do three things well:

1. Track AI answer visibility (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode)
2. Show citations/source URLs (who is getting referenced instead of your client)
3. Provide client-ready reporting (dashboards, exports, white-label options)

The market is still evolving, but these are the strongest options to evaluate. technologyadvice.com

My shortlist for a small agency

Best overall starting point: Otterly.ai
Good fit if your main deliverable is:

“Here’s where your brand appears in AI answers, which competitors are winning, and which sources are being cited.”

Best if you already sell SEO retainers: Semrush or Ahrefs
You can add AI visibility reporting without adding another completely separate platform. www.semrush.com

Best premium/client-enterprise option: Profound
If you manage larger brands and need deeper reporting around prompts, citations, sentiment, and competitive share of voice. technologyadvice.com

What I would avoid for a small agency

• Tools that only count brand mentions but don’t show citation sources
• Tools that only track one engine (for example, only ChatGPT)
• Dashboards without export/white-label reporting
• Treating AI visibility scores as equivalent to Google rankings (they’re a different metric)

A practical agency stack

For a 5–30 client agency, a reasonable setup would be:

• SEO foundation: Semrush / Ahrefs / SE Ranking
• AI visibility layer: Otterly.ai or Profound
• Reporting: Looker Studio or your existing client reporting platform
• Monthly KPI examples:
  • % of tracked prompts where client appears
  • citation count
  • citation domains gained/lost
  • competitor share of AI answers
  • AI answer sentiment/context

One thing I’d ask before recommending a specific winner: how many client domains do you need to monitor (e.g., 10, 50, 200+), and do you need white-label client reports? That changes the best choice quite a bit.

For a small agency managing multiple clients, I’d narrow it to Otterly.AI, Peec AI, and Profound. The category has matured enough that the important distinction is no longer just “does it track mentions?” but how well it tracks prompt-level visibility, actual source URLs/citations, competitors, and client reporting. presenc.ai

My shortlist

Current 2026 comparisons put Otterly around the $29/mo entry level, Peec around $95/mo, while Profound is substantially more enterprise-oriented. Pricing and limits vary by tier, so I'd verify them before buying. www.aeolabs.aisignalscv.com

🥇 What I'd pick: Peec AI

For your specific use case—an agency rather than one brand—I'd lean Peec AI.

The reason is that you probably don't just need to answer:

“Does Client X appear in ChatGPT?”

You want to be able to report:

• Which prompts trigger the client
• Which AI platforms mention them
• Which URLs are being cited
• How often competitors are appearing instead
• Share of voice / visibility over time
• Whether the client is gaining or losing ground
• Which third-party sources are influencing the answers
• Something you can turn into a monthly client report

Peec is repeatedly positioned as the agency/mid-market sweet spot in current comparisons, particularly for multi-engine and prompt-level monitoring. www.aeolabs.aisignalscv.com

When I'd choose Otterly instead

If you're early in selling AI-search/AEO services and don't yet have many clients, I'd start with Otterly. It gives you the core measurements without committing to a much more expensive platform. Current comparisons list it tracking ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, which is a very useful coverage set for a small agency. kitlabs.ai

That makes it particularly attractive if you want to test:

“Can we actually turn AI visibility monitoring into a recurring client service?”

before spending heavily.

One thing I'd prioritize above almost everything else

Don't buy a tool that only reports brand mentions.

You want citation-level data—i.e. which specific pages/sites are AI engines using as evidence. That's materially more useful because it lets your agency tell a client:

“You're being mentioned 18% of the time, but competitors are getting cited from these 12 publications and directories that rarely cite you.”

Citation tracking is distinct from ordinary brand-mention monitoring and traditional backlink tracking. presenc.ai

My practical ranking for a small agency:

1. Peec AI → best agency balance
2. Otterly.AI → best value / easiest entry
3. Profound → best if you have larger clients and need deep reporting
4. Semrush AI Toolkit → best if you already live in Semrush

If you tell me roughly how many clients and prompts you want to track (e.g. 10 clients × 50 prompts), I can compare the actual tiers/costs and tell you which one is likely to be cheapest per client.

For a small agency managing several clients, I’d focus less on “AI rank tracking” and more on prompt-level visibility + citation tracking + competitor share of voice + client reporting.

My shortlist

🥇 I'd start with Peec AI

For an agency, Peec is probably the sweet spot. Current comparisons put its entry plans around $95/month, with unlimited users, and it focuses heavily on tracking brand visibility, competitors and citations across AI engines. omidsaffari.com

That makes it attractive if your workflow is something like:

Client → 30–100 important prompts → monitor ChatGPT/Perplexity/Gemini/Google AI → see who gets cited → identify citation gaps → make SEO/content changes → report improvement.

The particularly useful metric isn't simply “Did AI mention the client?” It's:

Prompt → answer → client mention → position/prominence → cited source → competitor citations → change over time.

That's much closer to something you can turn into an agency deliverable.

🥈 Otterly if you want to keep costs down

Otterly.AI starts around $29/month and is one of the more accessible ways to start monitoring AI visibility. Current comparisons describe it as particularly suitable for smaller teams/agencies, with coverage including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available on paid tiers. baarely.comcited.md

I'd choose it if you're still figuring out whether clients will actually pay for AI-search reporting.

One agency-specific caveat: current comparisons say Otterly doesn't have native white-label reporting, although you can work around that with Looker Studio. baarely.com

🥉 Scrunch if you want an optimization layer

Scrunch AI is more interesting if your agency intends to sell “AI visibility optimization” rather than simply “AI visibility reporting.” It combines monitoring with tools aimed at making sites more accessible/useful to AI agents, and current comparisons put its agency-oriented plans around $250/month and up. baarely.comcited.md

I'd skip Profound for now

Profound is one of the strongest platforms in the category, particularly for large organizations wanting extensive AI-engine coverage, analytics and integrations. But for a small agency, you're likely paying for enterprise depth before you need it. Current comparisons characterize it as the enterprise option. baarely.comcited.md

One important distinction

Don't buy a tool just because it says it tracks “AI rankings.”

You want these capabilities:

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Ideally Claude/Copilot depending on your clients
• Custom prompts by client
• Competitor tracking
• Actual citation URLs
• Citation/source-domain analysis
• Share of voice
• Historical tracking
• Location/language targeting where relevant
• Exportable/white-label reports
• Multiple client/project management
• Alerts when visibility or citations change

The category has moved toward measuring mentions, citations, source URLs and share of voice, rather than traditional 1–100 keyword rankings. slatehq.com

What I'd do in your position

Start with Peec if you already have paying clients. Start with Otterly if you're validating the offering.

Then build your agency reporting around 10–30 high-intent prompts per client, rather than hundreds of generic prompts. For example, for a web-design client:

• “best web design agencies in [city]”
• “best Shopify agencies for [industry]”
• “who can redesign a website for [type of business]?”
• “[client] vs [competitor]”
• “best [service] company near me”
• “how much does [service] cost?”

Track whether the client is mentioned, whether they're cited, which URL is cited, who beats them, and what sources AI relies upon.

That gives you a much more compelling monthly client report than “your AI visibility score went from 42 to 47.”

If you tell me roughly how many clients you want to track (e.g. 5, 20, 50) and your monthly software budget, I can narrow this to the best 2–3 options and estimate the actual monthly cost for your agency.

For a small agency managing multiple clients, I’d prioritize tools that do four things well:

1. Track brand mentions/rankings inside AI answers (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews)
2. Show which URLs/sources get cited
3. Compare client vs. competitor visibility
4. Produce client-friendly reports

The market is moving quickly, but these are the strongest fits right now. technologyadvice.com

My shortlist for a small agency

Best overall starting stack

• OtterlyAI → lightweight AI visibility monitoring for several clients
• Semrush or SE Ranking → keep your traditional SEO reporting stack
• Add a specialist citation tool later if clients demand deeper AI-search reporting

Best if you want to sell “AI SEO / GEO” as a new service

• Peec AI or Scrunch AI for citation/source analysis
• Build reports around:
  • “% of prompts where client appears”
  • “share of voice vs competitors”
  • “sources AI engines cite”
  • “missing citations/opportunities”

Best if you have 20+ clients and need polished dashboards

• Profound is likely closer to what larger agencies need. technologyadvice.com

A practical agency workflow would be:

1. Create 25–100 buyer-intent prompts per client (“best X company in [city]”, “alternatives to X”, “top providers for Y”)
2. Track weekly AI answers
3. Record:
   • appearance rate
   • position/order in recommendations
   • cited URLs
   • competitor mentions
4. Turn gaps into content, PR, reviews, and digital PR campaigns

For a small agency (say under ~25 clients), I’d probably start with OtterlyAI or Peec AI, not an enterprise platform. signalscv.comwww.allaboutai.com

If you tell me your agency type (SEO, PPC, web dev, PR, local SEO, SaaS clients, etc.) and approximate client count, I can narrow it to a 2–3 tool stack with estimated monthly cost.

For a small agency managing several client accounts, I’d shortlist Otterly.AI, Peec AI, and Profound. The biggest thing is to distinguish “brand mentioned” from “your site/content actually cited”—the latter is much more useful for proving SEO/AEO work is working. technologyadvice.comwww.aeolabs.ai

These rankings broadly line up with recent 2026 comparisons: TechnologyAdvice currently puts Profound first overall, Otterly second and Scrunch third, while specifically describing Otterly as the best fit for marketing teams/agencies. technologyadvice.com

🥇 I'd start with Otterly.AI

For a small agency, Otterly is probably the sweet spot.

It tracks brand mentions, citations, prompt-level visibility and competitors across several important answer engines, rather than just giving you a generic “AI visibility score.” Current 2026 comparisons put its entry pricing around $29/month, although you should verify the current plan limits before buying. kitlabs.ai

The important agency workflow is:

Client → 30–100 high-value prompts → monitor monthly → see which competitors win → see which URLs get cited → report movement → create/modify content.

That's considerably more actionable than simply telling a client “your AI visibility increased 8%.”

🥈 Peec AI if reporting/analytics are the priority

I'd look closely at Peec AI if you have enough clients that you care about clean dashboards and competitive analysis more than having the absolute cheapest entry point.

Recent comparisons put Peec around €89–95/month starting territory, depending on plan/source, and characterize it as a particularly good fit for agencies and multi-engine tracking. www.aeolabs.aitechnologyadvice.com

🥉 Profound if you're already serious about selling GEO

Profound is the one I'd investigate if your agency wants to make AI-search visibility a major service line rather than an add-on to SEO.

It goes deeper into things such as prompt volumes, citations, sentiment, AI visibility and agent/crawler analytics. The downside is cost and complexity; current comparisons put it around the enterprise end of the market. www.aeolabs.aitechnologyadvice.com

What I would not optimize for

Don't choose based simply on number of AI engines supported.

I'd score vendors on:

1. Citation tracking — exact URLs/pages being cited.
2. Prompt tracking — your actual commercial questions, not random queries.
3. Competitive share of voice — who gets recommended instead of your client.
4. Historical answer snapshots — useful for proving changes to clients.
5. Multi-client management — critical for an agency.
6. White-label reporting — ideally clients don't need another login.
7. Location/language controls — especially important for local clients.
8. API/export — lets you build your own agency dashboard later.
9. Citation/source discovery — why the model chose the competitor.
10. Cost per client/prompt — this can become the hidden expense.

The industry is also moving beyond simple “rankings”: recommendation rate, citation rate, share of voice and which sources AI systems rely upon are becoming the more meaningful metrics. www.seoforgpt.io

My recommendation for your agency

If you have ~5–30 clients: start with Otterly.AI.

If you have ~20–100+ clients and want sophisticated reporting: trial Peec AI.

If AI visibility is becoming a core billable service: evaluate Profound.

And I'd keep your traditional SEO platform (Ahrefs/Semrush/etc.) alongside it rather than expecting an AI tracker to replace conventional rank tracking.

If you tell me roughly how many clients you manage, your monthly tool budget, and whether you need white-label client reports, I can narrow this to the best 2–3 options and compare their current agency pricing/features.

For a small agency managing multiple clients, I’d prioritize client workspaces, citation-level data, white-label reporting, prompt tracking, and price per client over sheer enterprise features.

My shortlist

Current comparisons consistently put Otterly, Peec, and the dedicated AI-visibility platforms ahead of simply adding an AI feature to a conventional rank tracker. technologyadvice.com

🥇 I'd start with Otterly.AI

For your use case, Otterly looks like the best balance of capability and agency practicality. It tracks mentions, citations and visibility across the major AI search environments, while also providing prompt research and GEO-oriented analysis. Current independent comparisons specifically rate it highly for marketing teams and agencies. technologyadvice.com

The key thing I'd test in a trial is how easy it is to turn raw AI answers into something you can show a client:

“You appeared in 42% of our target AI queries this month, up from 27%; here are the 12 URLs getting cited, and here are the competitors replacing you.”

That's much more valuable than simply having an "AI visibility score."

🥈 Peec is particularly interesting for agency reporting

Peec AI explicitly supports agency workflows: daily tracking of mention rate, average position, citations and sentiment, plus client-oriented reporting. It also supports Looker/Data Studio, CSV/API export, scheduled Slack summaries, and Google Slides reporting. peec.ai

That makes it particularly attractive if AI visibility reporting is becoming a recurring client deliverable rather than something your SEO team just monitors internally.

💰 If cost matters: LLMrefs / Rankscale

LLMrefs is worth putting on the trial list. It aggregates AI responses, citations and brand data across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Grok and others, rather than requiring you to manually manage every prompt. llmrefs.com

Rankscale is another interesting value option if you want very broad engine coverage; a recent agency-focused comparison lists it at €20/month for its entry tier and 17+ AI engines. www.rankability.com

What I'd actually do

If I were choosing for a 5–20 client SEO/content agency, I'd trial these three:

1. Otterly — best all-around agency candidate
2. Peec — best if polished client reporting is critical
3. LLMrefs — best value/broad monitoring candidate

Then give each the same 25–50 prompts for one real client and compare:

• Brand mention rate
• Citation rate
• Exact cited URLs
• Competitor citations
• Position/prominence within answers
• Share of voice
• Historical tracking
• Geographic/language targeting
• Number of engines
• Prompt volume limits
• Number of client projects/workspaces
• White-label reports
• API/export
• Cost as you scale from 5 → 20 → 50 clients

One important distinction: “mentioned” and “cited” should be separate metrics. Peec, for example, explicitly distinguishes them because a brand can be cited without actually being named in the answer. peec.ai

Also, don't judge these tools solely by traditional "rank." AI answers are dynamic and non-deterministic, so citation frequency, source URL, competitive share of voice, and trend over repeated prompts are generally more useful agency KPIs than pretending there is one fixed AI ranking position. llmrefs.com

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget, I can narrow this to the 2–3 best options and compare their current agency pricing/features.

For a small agency managing several clients, I’d prioritize tools that can track exact prompts, AI answer position/visibility, citations/sources, competitors, multiple engines, and client reporting—not just a generic “AI visibility score.” That distinction matters because AI results are inherently variable; repeated measurements are much more meaningful than a single snapshot. arxiv.org

My shortlist

🥇 I'd start with Otterly

For your use case, Otterly is probably the sweet spot. Current industry comparisons consistently put it among the more affordable dedicated AI-visibility platforms, with monitoring across multiple AI engines, competitive tracking and citation/source analysis. ailedgrowth.com

The important agency workflow is:

Client → tracked prompts → AI answer → position/mention → cited URL → competitor → change over time

That's much more useful than simply telling a client, “Your AI visibility score is 63.”

🥈 Peec if you want a cleaner AI-only product

Peec is worth a serious trial if you don't need a traditional SEO suite. It is purpose-built around AI search analytics—mentions, citations, competitors and the sources appearing in answers. Community comparisons also tend to position it as a relatively accessible option for teams that don't want enterprise complexity. www.reddit.com

I'd lean Peec over Otterly if your agency's service is becoming specifically GEO/AEO, rather than traditional SEO plus AI tracking.

🥉 Semrush if you're already a Semrush agency

This is probably the easiest operational choice if you're already paying for Semrush.

Its current AI Visibility Toolkit is $99/month per domain and includes AI visibility reporting, competitor/prompt research, 25 custom prompts, and mentions from ChatGPT, Google AI, Gemini and Perplexity. www.semrush.com

The big advantage isn't necessarily that its AI tracking is better—it is that you can put traditional rankings + AI visibility + competitor research + reporting in one ecosystem.

For an agency, that's compelling.

Ahrefs is the sleeper choice

Ahrefs' Brand Radar has become unusually powerful. It currently covers Google AI Overviews/AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok and Claude, and tracks mentions, citations, impressions and AI share of voice. help.ahrefs.com

It also has a huge search-backed prompt database rather than relying exclusively on a small set of synthetic prompts. ahrefs.com

The downside for a small agency is price. The full multi-platform Brand Radar offering is currently listed around $699/month, while individual platform indexes start at $199/month; custom prompt tracking starts at $50/month. help.ahrefs.com

So I'd choose Ahrefs when research depth matters more than minimizing software cost.

What I'd buy for a 5–20 client agency

If you're starting from scratch:

Otterly → first choice
Peec → second choice
Semrush → if you already use Semrush
Ahrefs → if you're already heavily invested in Ahrefs

I'd not jump straight to Profound or another enterprise platform unless you're selling a fairly sophisticated AEO/GEO service.

One important buying criterion

Make sure the tool lets you track your own exact commercial prompts, rather than relying solely on its prebuilt prompt database.

For example, for a client selling commercial HVAC services, you'd want to monitor things like:

• “best HVAC company in Annapolis”
• “HVAC companies near me”
• “who should I hire for AC replacement in Maryland?”
• “best heat pump installer near Annapolis”
• “[competitor] vs [client]”
• “most reliable HVAC companies in Anne Arundel County”

Then measure whether the client appears, where they appear, whether their site is cited, which third-party sites are cited instead, and how that changes month to month.

That's considerably more actionable than a generic AI visibility number.

If you tell me roughly how many clients/domains you need to monitor (e.g. 5, 10, 25, 50) and whether you're already using Semrush or Ahrefs, I can narrow this to the cheapest/best setup and estimate the monthly cost.

For a small agency, I’d prioritize multi-client management, prompt-level tracking, citation/source reporting, and client-friendly reporting over the deepest enterprise AEO features.

My shortlist

🥇 My pick: OtterlyAI

For a small agency managing several clients, OtterlyAI is probably where I'd start. It runs tracked prompts daily and currently covers ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. It reports whether you're mentioned, whether your site is cited, and how you compare with competitors. help.otterly.ai

That's particularly useful for an agency because you can structure each client around something like:

• 25–50 high-value commercial prompts
• 3–5 competitors
• Brand mention/rank
• Which URL/domain was cited
• Citation frequency over time
• Which questions you're absent from
• Which competitors are consistently winning

I'd rather have that clean dataset across 10 clients than pay for a giant enterprise platform whose extra functionality you don't use.

🥈 Peec AI

I'd demo Peec alongside Otterly if citation analysis is the centerpiece of your service. It's positioned more specifically around AI-search analytics rather than traditional SEO.

One important consideration: don't evaluate these platforms based solely on their "AI visibility score." AI answers are inherently variable. Research published in 2026 found substantial citation/ranking variability between repeated queries, meaning a good monitoring system needs repeated sampling and trends rather than treating one answer as ground truth. arxiv.org

🥉 Semrush if you already use it

If your agency already pays for Semrush, I'd seriously consider adding its AI Visibility Toolkit instead of buying another standalone platform.

The current base offering is $99/month per domain annually and includes 25 custom prompts, daily AI rankings, competitor analysis, and mentions from ChatGPT, Google AI, Gemini and Perplexity. www.semrush.com

The downside for an agency is obvious: per-domain economics can get ugly as your client count grows.

Ahrefs Brand Radar is interesting

Ahrefs has become much more compelling for agencies that want AI visibility plus traditional SEO intelligence. Brand Radar tracks mentions, citations, impressions and AI Share of Voice, and its database is based on search-backed prompts rather than solely synthetic prompt sets. ahrefs.com

I'd favor it if your agency already lives in Ahrefs.

What I'd actually buy

If you're starting from scratch:

OtterlyAI → test for 30 days → compare against Peec → standardize whichever produces the clearest client reports.

And I'd build your agency reporting around five metrics, not a proprietary "AI score":

1. Answer visibility — % of tracked prompts where the client appears
2. Answer position — where the client appears relative to competitors
3. Citation rate — % of answers citing the client's site
4. Citation share — which third-party sites are being cited instead
5. Competitor share of voice — who is winning the same prompts

That distinction matters because being mentioned and being cited are not the same thing. Recent research specifically argues that measuring citation count alone misses whether a cited page actually contributes meaningfully to the generated answer. arxiv.org

For a small agency, my ranking would be:

1. OtterlyAI — best overall starting point
2. Peec — best if citation intelligence is your product
3. Semrush — best if you're already a Semrush shop
4. Ahrefs Brand Radar — best if you're already an Ahrefs shop
5. Profound — best once your clients justify enterprise-level AEO work

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50) and whether you already use Semrush/Ahrefs, I can narrow this down to the cheapest setup that will scale, including estimated monthly cost.

If you're a small agency managing several client brands, I’d shortlist these rather than buying a big enterprise SEO suite.

🥇 My pick: OtterlyAI

For a small agency, OtterlyAI looks like the sweet spot.

It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Microsoft Copilot, tracking brand mentions, share of voice, rankings and—importantly for your question—actual website citations. otterly.aiotterly.ai

The agency functionality is particularly relevant: separate workspaces for clients, pitch workspaces, white-label/Looker Studio reporting, and centralized agency management. otterly.aiotterly.ai

Its published pricing also starts much lower than the enterprise-oriented alternatives; its own comparison material lists plans starting around $29/month, although I'd verify the current configuration against the number of prompts/engines you'll actually need. otterly.ai

Why I'd choose it: you're probably selling/reporting "AI visibility" to clients, so you need something that makes it easy to answer:

"For the 50 questions that matter to this client, are they appearing in AI answers, where are they ranking, who gets cited instead, and which URLs are being cited?"

Otterly is built around exactly that workflow.

🥈 Peec AI — best upgrade for a growing agency

Peec AI is probably the one I'd demo alongside Otterly.

Its agency plans are explicitly designed around multiple clients, with shared credit pools, client projects, pitch workspaces and reporting. Its published agency tiers include 10,000 credits for Essential, 25,000 for Growth, and 65,000 for Scale. peec.ai

The interesting part is that its measurement model is very transparent: 1 prompt × 1 model × 1 day = 1 credit. So you can actually calculate what monitoring 20 clients × 50 prompts × 3 models will cost. peec.ai

I'd lean Peec over Otterly if your agency is going to make AI-search monitoring a serious recurring service rather than simply adding it to existing SEO reports.

🥉 Profound — best analytics, but probably too much for you

Profound is extremely compelling if your clients are larger.

It tracks visibility, rankings, citations, sentiment and competitors, and can show exactly which sources AI systems are using. www.tryprofound.com

Its higher-end coverage includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Grok, Meta AI and DeepSeek. www.tryprofound.com

The catch is cost/complexity. Its starter plan is ChatGPT-only with 50 prompts, while broader/multi-company agency setups move toward custom pricing. www.tryprofound.com

I'd only start here if your clients are demanding serious competitive intelligence and executive-level AI visibility reporting.

What about Scrunch?

Scrunch is impressive specifically for citation analysis. You can drill from AI platform → prompt → cited domain → specific URL and see citation trends over time. scrunch.com

But its published Core plan is $250/month for 125 prompts and one brand workspace, so I'd put it behind Otterly/Peec for a small agency unless its deeper citation intelligence is something your clients will specifically pay for. www.tryprofound.comscrunch.com

One important caveat

Don't obsess over a single "AI ranking" number. AI answers are inherently variable: the same prompt can produce different answers and citations at different times. Recent research specifically finds substantial instability in citation rankings across repeated measurements. arxiv.org

I'd therefore prioritize a platform that lets you report trends over repeated runs, not just "you rank #3 in ChatGPT."

My recommended agency stack

If you're <10 clients:
OtterlyAI → simplest/most economical starting point.

If you're ~10–30 clients and selling GEO as a service:
Peec AI → better fit for structured multi-client measurement.

If you're serving enterprise clients:
Profound → deepest analytics and broader platform coverage.

And I'd make your client report revolve around just 5 metrics:

1. AI visibility / share of voice
2. Answer position/rank
3. Citation rate
4. Which URLs/domains get cited
5. Competitor citation share

That gives clients something much more meaningful than a generic "AI visibility score."

If you tell me roughly how many clients you have + how many prompts per client you want to track, I can calculate the likely monthly cost and tell you which of Otterly vs. Peec vs. Profound is the best deal for your agency.

For a small agency managing several clients, I’d shortlist these rather than buying an enterprise GEO platform.

My pick: Peec AI

For your use case, Peec is probably where I'd start. Current comparisons put it around the sweet spot for agencies: multi-engine tracking without jumping immediately to enterprise pricing. www.aeolabs.ai

The important thing is that you don't just want a generic "AI visibility score." I'd specifically look for:

• ChatGPT, Gemini, Perplexity and Google AI Overviews/AI Mode
• Exact prompts/queries being monitored
• Your position/rank within the answer
• Competitor comparisons
• The actual URLs/domains being cited
• Which of your pages are getting cited
• Citation share over time
• Historical snapshots so you can demonstrate improvement to clients
• Multiple client/project workspaces
• Exportable or client-friendly reporting

That last part matters. AI answers aren't deterministic—identical prompts can produce different citations at different times—so I'd favor a platform that repeatedly samples prompts and shows trends rather than treating one answer as definitive. arxiv.org

If price is the main concern: Otterly

OtterlyAI is particularly attractive for a small agency because it's positioned as a lightweight tracker and currently advertises coverage of ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode. It also exposes citation and prompt data and offers an API. otterly.ai

I'd choose it if your workflow is essentially:

"Track 20–100 important prompts for each client, see whether we're mentioned/cited, see who beats us, and produce a monthly report."

When I'd spend more on Profound

Profound makes more sense when AI search monitoring itself is becoming a major service offering—particularly if you're managing larger clients and need much deeper competitive/citation intelligence. Current comparisons consistently position it toward the enterprise end of the market. www.trylyra.ai

I wouldn't pay for that complexity just to answer clients' "Are we showing up in ChatGPT?" question.

One important distinction

Don't buy a tool solely because it says it tracks "AI rankings." I'd make citation tracking a hard requirement.

For an agency, the valuable report isn't:

"Client visibility increased 14%."

It's:

"For 47 high-value buyer questions, Client X appeared in 31% of AI answers, up from 19%. We were cited 83 times. Competitor Y was cited 127 times. These 12 domains accounted for 64% of citations, and these 5 client pages generated 71% of our citations."

That's actionable GEO/AEO data.

My practical stack: Peec + your existing SEO platform + Google Search Console/GA4. Use Peec as the AI-answer layer rather than trying to replace your conventional SEO tooling.

If you tell me roughly how many clients, prompts per client, and your monthly software budget (e.g. 5 clients / 50 prompts each / <$300/mo), I can narrow this to the best 2–3 options and compare their current pricing and agency/reporting features.

For a small agency, I’d prioritize tools that do three things well:

1. Track whether client brands appear in AI answers (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews)
2. Show which pages/domains are being cited
3. Produce client-friendly reports you can turn into retainers

There isn’t one universal winner yet, but these are the strongest options:

My shortlist for a small agency

Best overall starting point:
→ OtterlyAI
Good fit if your main deliverable is: “Here is how often your brand appears in AI search and what to fix.”

Best if you already sell SEO retainers:
→ Ahrefs Brand Radar
You can combine AI visibility with keyword, backlink, and content strategy reporting. ahrefs.com

Best value stack for a small agency:

• Ahrefs or Semrush for traditional SEO
• OtterlyAI or Peec AI for AI answer monitoring
• A custom Looker Studio/client report layer

What I’d look for before buying

Avoid tools that only show “brand mentions.” The useful metrics are:

• Citation share: what percentage of AI answers cite your client
• Citation sources: which websites AI engines rely on
• Competitor comparison: who gets recommended instead
• Prompt tracking: the exact questions being monitored
• Historical trends: month-over-month movement
• Exportable reports: screenshots/data clients understand

One caveat: AI answer rankings are inherently noisy because the same prompt can produce different answers over time, so treat these tools as directional visibility measurement rather than a Google-rank equivalent. arxiv.org

For a small agency managing, say, 5–50 clients, I’d probably test OtterlyAI and Ahrefs Brand Radar first and pick based on which produces the clearest client-facing reports.

If you’re a small agency managing several clients, I’d prioritize multi-client workspaces, citation/source tracking, competitor comparisons, white-label reporting, and reasonable prompt limits over the giant enterprise platforms.

My shortlist

🥇 My pick for a small agency: OtterlyAI

Otterly is probably the one I'd trial first. Its current plans support multiple workspaces, daily monitoring, 65+ countries, brand reports, domain ranking, link/citation analysis, GEO audits, exports, and unlimited team members. Standard and Premium also include Looker Studio connectivity. help.otterly.ai

The important part for an agency is that you can distribute prompts across workspaces, brands, and domains, rather than buying a completely separate monitoring stack for every client. Its current Lite plan is 15 prompts, Standard 100, and Premium 400, with ChatGPT, Perplexity, Google AI Overviews and Copilot included; Gemini, Claude and AI Mode are add-ons. help.otterly.ai

See OtterlyAI pricing

🥈 Peec AI if reporting/analytics is the core product

I'd look particularly closely at Peec if you're planning to make AI-search reporting a recurring client deliverable.

It is built specifically around AI-search analytics rather than being an SEO suite bolted onto an existing product. It tracks prompts across models, with metrics around visibility, mentions, competitors and citations. Its agency setup supports multiple client projects/brands under centralized billing, and prompts can be allocated across projects. peec.ai

Current public plans start around 50 prompts / 3 models / 1 project, then 150 prompts / 3 models / 2 projects, and 350 / 3 models / 5 projects. Agency bundles are available for agencies managing multiple clients. peec.ai

See Peec AI pricing

🥉 Semrush if you already use Semrush

If your agency already lives in Semrush, I'd seriously consider adding its AI Visibility Toolkit rather than introducing another platform.

The current $99/mo base AI Visibility plan includes 25 custom prompts, AI visibility reports, competitor analysis, prompt research, site AI-readiness auditing, and mentions from ChatGPT, Google AI, Gemini and Perplexity. Semrush also has reporting/white-label capabilities through its reporting add-ons. www.semrush.comwww.semrush.com

The downside for an agency is that the basic product is priced per domain, so costs can become awkward as your client roster grows. www.semrush.comwww.semrush.com

Ahrefs is interesting if you want scale

Ahrefs Brand Radar is impressive if you care about broad competitive intelligence rather than just your hand-picked client prompts.

It currently analyzes hundreds of millions of search-backed prompts and covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok, with metrics including mentions, citations, impressions and AI share of voice. It also exposes the domains/pages being cited. help.ahrefs.com

The catch: the full multi-platform Brand Radar is currently around $699/month, while individual AI-platform indexes start at $199/month. Custom prompt tracking starts at $50/month. help.ahrefs.com That's hard to justify for a small agency unless you're selling a substantial AEO intelligence service.

Explore Ahrefs Brand Radar

I wouldn't start with Profound

Profound is one of the stronger platforms and is frequently rated as a top overall AI-search monitoring product. It covers visibility, citations, sentiment and content/AEO analysis across major AI engines. technologyadvice.com

But for a small agency, I'd regard it as something to graduate into rather than the first purchase. The platform is designed much more toward sophisticated brand/enterprise AEO programs, and the cost/implementation overhead makes less sense when you're managing a handful of SMB clients.

What I'd actually do

If you have ~5–20 clients:

Start with Otterly → test Peec → only move to Semrush/Ahrefs/Profound if you need their broader ecosystem.

I'd build your reporting around these 6 metrics:

1. AI visibility rate — % of tracked prompts where the client appears
2. Answer position — #1, #2, #3, etc.
3. Citation rate — how often the client's site is actually cited
4. Citation share — client citations vs. competitors
5. Competitor share of voice
6. Citation sources — which third-party sites AI engines repeatedly trust

That last one is especially important. A mention isn't the same thing as a citation, and citation counts themselves don't necessarily tell you how influential a source was in generating the answer. Recent research suggests AI-search measurement should distinguish citation selection from how much the cited source actually contributes to the generated answer. arxiv.org

Also, don't overreact to tiny week-to-week movements: AI answers are nondeterministic, and repeated runs can produce different citations and rankings. arxiv.org

Bottom line: Otterly for value and agency practicality; Peec for a more polished dedicated AI-search analytics operation; Semrush if you're already a Semrush shop.

If you tell me roughly how many clients you manage + how many prompts per client + whether you need white-label PDF/Looker reporting, I can narrow this to the cheapest setup that will actually scale.

For a small agency managing multiple clients, I'd prioritize software that answers four questions:

• Are our clients appearing in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews?
• Which URLs are getting cited?
• How do we compare against competitors?
• Can we produce client-friendly reports?

Here's how the market currently stacks up.

These consistently appear among the leading AI visibility platforms in recent industry comparisons. technologyadvice.comwww.techradar.com

My recommendations

1. OtterlyAI — best overall for a small agency

Pros:

• Tracks prompts across major AI platforms
• Monitors citations and brand mentions
• Competitor tracking
• Simple dashboard
• Easier onboarding than enterprise tools

Best if you manage roughly 5–30 client accounts.

2. Semrush AI Visibility Toolkit — best if you're already using Semrush

If your agency already lives inside Semrush, adding its AI visibility features is usually more efficient than adopting another platform.

You'll get:

• traditional SEO
• AI answer visibility
• content opportunities
• reporting in one ecosystem

technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

3. Ahrefs Brand Radar — best for content-heavy clients

Strong for:

• measuring brand mentions
• citation opportunities
• identifying topics where competitors are cited instead

Especially useful for SaaS, B2B, and publishers.

4. Scrunch — best dedicated GEO platform

Designed specifically for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Strengths:

• prompt tracking
• citation share
• competitive visibility
• reporting

Often recommended for agencies that want more than basic rank tracking. technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

5. SE Ranking — best value

If you're paying for an SEO platform anyway, SE Ranking's expanding AI visibility features can provide good value without adding another subscription. technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

What I'd use for a 5–15 person agency

Option A (most practical):

• Semrush or Ahrefs (SEO)
• OtterlyAI (AI visibility)
• Looker Studio for client dashboards

This keeps costs reasonable while covering both traditional search and AI search.

Option B (AI-first):

• Scrunch
• Ahrefs
• GA4

A stronger choice if many of your clients care specifically about ChatGPT, Perplexity, and Gemini performance.

Metrics that actually matter

Rather than a single "AI rank," track:

• Citation rate (% of monitored prompts where you're cited)
• Share of voice
• Brand mentions
• Top cited URLs
• Competitor citation share
• Prompt-level history
• AI referral traffic
• Citation changes over time

These metrics tend to be much more actionable than a simple visibility score. arxiv.org

One caveat

This category is evolving rapidly, and no platform perfectly measures every AI engine. Many agencies combine:

• an AI visibility platform,
• GA4 or another analytics tool for referral traffic,
• and manual monitoring of high-value prompts for key clients.

Practitioners consistently report that using multiple signals provides a more reliable picture than relying on any single dashboard. www.reddit.com

If you can share your approximate budget (for example, under $100/month, $100–300/month, or $500+/month) and how many client websites you manage, I can narrow this down to the two or three strongest options for your agency.

For a small agency that wants to monitor AI answer rankings, brand mentions, and citations across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot, I'd focus on tools that balance coverage with cost.

These are consistently mentioned among the strongest AI visibility/GEO (Generative Engine Optimization) platforms. technologyadvice.com

If I were running a 5–20 person agency

I'd probably choose Peec AI.

Why:

• Tracks prompts across major AI platforms
• Shows when clients appear in AI answers
• Tracks competitors
• Citation/source tracking
• Client dashboards
• Much lower cost than enterprise platforms

It tends to hit the sweet spot before you reach enterprise pricing. www.citeflow.iowww.reddit.com

If budget is under $100/month

I'd look at OtterlyAI.

Pros:

• inexpensive
• monitors AI mentions
• tracks prompt performance
• easy setup

Cons:

• fewer enterprise analytics
• less sophisticated reporting

Great if you're just getting started. technologyadvice.comwww.citeflow.iowww.reddit.com

If you already use Semrush or Ahrefs

Don't buy another platform immediately.

Both now include AI visibility features that let you monitor:

• AI Overview visibility
• brand mentions
• prompt performance
• traditional SEO in one dashboard

If your team already lives inside one of those ecosystems, the integration can outweigh the benefits of a standalone tool. www.techradar.com

Features I'd insist on

Not every "AI visibility" tool measures the same things. I'd prioritize:

• Multi-platform monitoring (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Copilot)
• Prompt-level rankings
• Citation tracking (which URLs are actually cited)
• Share of voice vs. competitors
• Historical trend data
• Alerts when rankings change
• White-label or client reporting
• API or CSV export
• Custom prompt libraries by client

Those capabilities provide much more actionable information than a single "AI visibility score." www.reddit.com

My recommendation by budget

• <$100/mo: OtterlyAI
• $100–400/mo: Peec AI ⭐ (best overall value)
• $500+/mo: Profound
• Already paying for Semrush: Use its AI toolkit first.
• Already paying for Ahrefs: Try Brand Radar before adding another subscription.

If your agency manages 10–100 clients, I can also recommend which platform has the best white-label reporting, bulk client management, and API access, since those features vary quite a bit between vendors.

If you're a small agency that wants to monitor how clients appear in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and similar AI products, I'd prioritize tools built specifically for AI visibility (sometimes called AEO or GEO tools), rather than traditional SEO rank trackers. These tools monitor prompt-level rankings, citations, share of voice, and competitors across multiple AI platforms. technologyadvice.com

Here's how I'd break down the market:

These are consistently among the most recommended options for monitoring AI-generated answers across multiple platforms. technologyadvice.com

For an agency, I'd recommend:

🥇 Best overall value: Peec AI

• Designed for agencies and multiple brands
• Tracks prompts across major AI platforms
• Monitors citations and share of voice
• Good reporting without enterprise pricing

🥈 Best premium: Profound

• Probably the strongest platform if AI visibility is becoming a core service
• Excellent citation analysis
• Rich competitive intelligence
• Better suited once you have enough clients to justify the cost

🥉 Best if you already pay for Semrush

• The AI Visibility Toolkit lets you extend existing SEO workflows instead of adding another standalone platform
• Works well when AI visibility is just one part of your reporting stack

Features I'd insist on

Many tools advertise "AI monitoring," but I'd verify they include:

• Monitoring across ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot
• Prompt-level rankings (not just a single visibility score)
• Citation/source tracking
• Competitor comparisons
• Historical trend reporting
• Custom prompt sets by client
• White-label or client-ready reports
• API or CSV export if you build your own dashboards

One important caveat

No tool can measure every AI response. Most platforms use large prompt libraries, repeat testing over time, and compare results across models to estimate visibility rather than observing all real user conversations. That means the data is directional and best used for trends, competitive benchmarking, and identifying opportunities—not as an exact "ranking" like a traditional search position. technologyadvice.comwww.reddit.com

If I were running a 5–20 client agency

I would use:

• Peec AI for AI visibility and citation monitoring
• Semrush or Ahrefs for traditional SEO
• Looker Studio or Power BI for client dashboards
• A small set of manually reviewed "money prompts" (10–30 per client) to validate what the monitoring tools report

That combination gives good coverage without moving into enterprise-level spending.

If you can share:

• roughly how many clients you manage,
• whether they're B2B, SaaS, local businesses, or ecommerce, and
• your monthly software budget,

I can narrow this down to the two or three tools that are the best fit.

For a small agency managing multiple clients, I'd prioritize tools that answer four questions:

1. Are we appearing in AI answers?
2. Are we being cited (and by whom)?
3. How do we compare against competitors?
4. Is visibility improving over time?

Here's how I'd break down the current market.

My recommendations

1. Peec AI (my top recommendation for most agencies)

Best if you manage 5–30 clients.

Pros:

• Tracks prompts across AI platforms
• Brand mentions
• Citation tracking
• Competitor comparisons
• Share of Voice reporting
• Easy dashboards for client reporting

It strikes a good balance between price and capability without enterprise complexity. It's consistently mentioned as one of the strongest mid-market options. www.noveltyseo.com

2. Profound

Probably the current leader if budget isn't a concern.

Strengths:

• Excellent citation tracking
• Prompt-level rankings
• Source attribution
• Competitive intelligence
• Historical tracking
• Enterprise reporting

Downsides:

• Expensive
• Better suited for larger brands and enterprise teams than small agencies. www.noveltyseo.com

3. Semrush AI Visibility Toolkit

If you're already paying for Semrush, this is attractive because it combines:

• traditional SEO
• AI visibility
• keyword tracking
• content opportunities

You avoid adding another standalone platform. www.techradar.comwww.citeflow.io

4. Otterly.ai

One of the best low-cost choices.

Good for:

• monitoring ChatGPT
• Google AI Overviews
• Perplexity
• scheduled prompt tracking

It doesn't have the depth of Profound but is hard to beat on value. www.citeflow.ioattrifast.com

5. Scrunch

A good agency platform when you want:

• client dashboards
• prompt monitoring
• citation monitoring
• optimization suggestions

It sits between Otterly and Profound in both pricing and capabilities. www.techradar.comwww.noveltyseo.comattrifast.com

What I'd use as an agency stack

Rather than relying on a single tool, I'd combine:

• Peec AI or Scrunch for AI answer monitoring
• Semrush or Ahrefs for traditional SEO
• GA4 to measure AI referral traffic
• Google Search Console for branded search growth
• A simple Looker Studio dashboard combining all of the above

That gives clients one report covering:

• AI answer visibility
• Citation count
• Share of Voice
• Organic SEO
• Traffic
• Leads

Features I'd insist on

Many products advertise "AI visibility," but I'd only consider those that support:

• Prompt scheduling
• Competitor comparisons
• Citation/source extraction
• ChatGPT monitoring
• Perplexity monitoring
• Gemini monitoring
• Google AI Overviews monitoring
• Historical trend charts
• White-label or exportable reports
• API access (if you plan to automate reporting)

My shortlist by budget

• <$100/month: Otterly.ai
• $100–300/month: Peec AI
• $300–800/month: Scrunch
• $1,000+/month: Profound
• Already using Semrush: add the AI Visibility Toolkit instead of buying another standalone product. www.techradar.comwww.noveltyseo.comattrifast.com

If you're a 5–20 person SEO/content agency, I'd lean toward Peec AI + Semrush as the best balance of capability, reporting, and cost. If your agency manages larger B2B or enterprise clients that expect deeper competitive intelligence, Profound is likely worth the additional investment.

For a small agency managing multiple clients, I'd prioritize tools that do four things well:

• Track answers across ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews
• Show which sites are being cited
• Compare clients against competitors
• Produce client-friendly reports

Here's how I'd rank the current market.

Industry reviews consistently place Profound at the enterprise end, while Otterly, Peec AI, and newer agency-focused platforms provide better value for smaller teams. www.hubspot.comwww.techradar.comwww.reddit.com

My recommendations

🥇 Best overall for a small agency: Peec AI

Good balance of:

• AI answer monitoring
• Citation tracking
• Competitor comparisons
• Multi-client management
• Team collaboration

If you're managing 10–50 clients, this is probably the sweet spot.

🥈 Best value: Otterly.AI

Otterly is one of the more affordable platforms while still tracking:

• ChatGPT
• Perplexity
• Gemini
• Google AI Overviews

It focuses on prompts, mentions, citations, and visibility trends rather than trying to be an all-in-one SEO suite. Community discussions frequently recommend it for agencies that don't have enterprise budgets. www.reddit.com

🥉 Best if you're already using Semrush

If your agency already lives inside Semrush, adding its AI visibility capabilities can simplify reporting because you keep SEO, keyword rankings, backlinks, and AI visibility in one ecosystem. www.hubspot.comwww.techradar.comwww.reddit.com

Enterprise leader

Profound

This is probably the most mature AI visibility platform.

Strengths include:

• Share of voice
• Citation analysis
• Competitive intelligence
• Prompt monitoring
• Executive reporting

It's excellent, but pricing tends to make it a better fit for larger organizations than small agencies. www.hubspot.comwww.techradar.comwww.reddit.com

Features I'd insist on

Many new GEO (Generative Engine Optimization) tools look similar. The ones worth paying for should include:

• Prompt-level tracking (not just a single "AI visibility score")
• Citation source extraction
• Competitor comparisons
• Historical trends
• Scheduled reports
• White-label exports
• API access
• Alerts when rankings change
• Tracking across multiple AI platforms, not just ChatGPT

A practical agency stack

If I were building a cost-effective stack today:

• SEO: Semrush or Ahrefs
• AI answer monitoring: Peec AI or Otterly.AI
• Analytics: GA4 + Search Console
• Reporting: Looker Studio

That gives you traditional SEO plus AI-answer visibility without paying enterprise prices.

One note: this category is evolving quickly. Metrics like "AI rank" and "visibility score" aren't standardized, so I place more weight on tools that let you inspect the actual prompts, generated answers, and cited sources than on proprietary scores alone. arxiv.org