ChatGPT answers, unedited

For a small agency monitoring multiple clients, I’d shortlist these rather than buying a heavyweight enterprise platform.

Current 2026 comparisons put Otterly's entry point around $29/month, while Peec starts around the $85–95/month range depending on plan/currency; pricing and included engine/prompt limits change, so I'd verify the live plans before purchasing. Omnicite AEO Labs GeoHats

What I'd look for specifically

For an agency, don't settle for a tool that merely says "your brand was mentioned." You want it to distinguish:

• Mention — the AI says your client's name.
• Citation — the AI actually references a client's URL/source.
• Citation position — which sources are being cited and where.
• Competitor visibility — who gets cited instead.
• Prompt-level history — whether visibility is improving for the same buyer questions over time.
• Multiple clients/workspaces — essential for agency use.
• Exports/reporting — ideally something you can put into client reports.
• Multiple AI engines — because results can differ substantially between ChatGPT, Perplexity, Gemini, AI Overviews, etc.

Otterly, for example, says it stores the underlying answers and tracks mentions, citation URLs, competitor position and share of voice across seven AI search experiences. It also advertises multiple workspaces, CSV export, API/MCP access and Looker Studio connectivity. Otterly Otterly

My practical shortlist

If you're starting from scratch: I'd trial Otterly + Peec with the same 20–50 prompts for 2–3 clients. Compare how they report citations, competitors, historical changes and client reporting before committing.

If you're already paying for Semrush: investigate its AI Visibility functionality before adding another subscription; having traditional SEO and AI visibility in one workflow can be valuable for an agency. Austin Heaton

If you're managing a much larger portfolio: Profound becomes more relevant because its positioning and feature set are aimed more toward enterprise-scale AI-search analytics. Omnicite Authoricy

One important caveat: don't compare the headline "AI visibility score" between vendors. Different platforms can query/sample AI answers differently, so two tools can legitimately produce different numbers for the same brand and prompt set. Austin Heaton

If you tell me roughly how many clients, how many prompts per client, and whether you need white-label client reports, I can narrow this to the most economical setup for your agency.

For a small agency managing multiple clients, I’d focus less on a generic “AI rank tracker” and more on whether it gives you prompt-level rankings + exact citations + competitor comparisons + client reporting.

My shortlist

Current comparisons specifically identify OtterlyAI as a strong fit for marketing teams/agencies, while Profound is positioned more toward enterprise-scale AI search intelligence. TechnologyAdvice Backtier

What I'd choose for a small agency

Start with OtterlyAI if your primary job is:

• “Where does my client's brand appear when customers ask AI?”
• Track the same 50–200 prompts over time.
• See which position the client occupies in answers.
• See which URLs AI cites.
• Compare client vs. competitors.
• Monitor several AI engines from one dashboard.

Otterly explicitly tracks mentions, citation URLs, ordering, sentiment and competitor performance across seven AI engines, which is unusually close to the workflow you're describing. Otterly

Its published pricing is also relatively approachable for an agency: $25/month Lite, $160/month Standard, and $422/month Premium when billed annually (with higher monthly equivalents). TechnologyAdvice

AgencyAnalytics is particularly interesting if you already use it for client reporting. Its AI Tracker puts AI visibility alongside SEO, PPC and other marketing metrics, and supports client-ready reporting across ChatGPT, Gemini, Claude, Perplexity and Google's AI surfaces. AgencyAnalytics

SERPs is worth a look if traditional SEO rank tracking is important too. Its AI visibility product keeps conventional rankings and AI citations in the same project and currently supports ChatGPT, Claude, Gemini, Grok and Perplexity. SERPs

One thing I'd insist on

Don't buy a tool just because it reports an “AI visibility score.” You want the underlying evidence:

Prompt → engine → answer → brand position → cited URL → competitors cited → date

That's much more actionable than a single 72% visibility number. AI answers are nondeterministic, so trends across repeated prompts are more meaningful than one-off checks. Backtier Foglift

If you tell me roughly how many clients you manage (e.g. 5, 20, 50), how many prompts per client, and whether you already use Semrush/Ahrefs/AgencyAnalytics, I can narrow this down to the 2–3 tools and estimate your monthly cost.

For a small agency managing several clients, I’d prioritize multi-platform coverage, citation-level data, client reporting, and price rather than buying an enterprise GEO platform.

My shortlist

🏆 What I'd pick

Start with OtterlyAI.

The particularly useful part for an agency is that it doesn't just tell you "Client X appeared in ChatGPT." It can show which prompts generated the appearance, where the brand appeared in the answer, which URLs were cited, which competitors were cited instead, and how those metrics change over time. otterly.ai

That's much closer to the reporting clients actually want:

AI visibility: 42% → 57%
Prompts won: 31 → 46
Brand mentions: 18 → 29
Citations: 12 → 24
Competitor citations displaced: 7

It also covers enough of the ecosystem that you're not optimizing specifically for one model: ChatGPT + Perplexity + Gemini + Google AI surfaces + Copilot + Claude. otterly.ai

One important distinction

Don't evaluate these tools primarily on a generic "AI visibility score." I'd want four underlying metrics:

1. Mention rate — does the AI mention the client?
2. Answer position — is the client #1/#2 recommendation or buried?
3. Citation rate — does the AI actually cite the client's site?
4. Citation sources — which third-party sites are getting cited instead?

That fourth one is particularly valuable for an agency because it turns monitoring into an optimization/PR/content strategy: "AI keeps citing these 8 publications when answering questions about our client; let's figure out why." AI-search monitoring is increasingly moving toward this citation/source analysis rather than simple rank tracking. slatehq.com

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget ($50 / $200 / $500+), I can narrow this to the best 2–3 and compare their current agency pricing/features.

For a small agency that needs to monitor AI answer visibility, rankings/mentions, and citations across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, etc., I’d prioritize tools that let you:

• Track client prompts at scale
• See whether the brand is mentioned
• See which URLs/sources AI cites
• Compare competitors
• Export client-friendly reports
• Manage multiple domains/workspaces

The market is still young, but these are the strongest fits. TechnologyAdvice Elmo

Best options for a small agency

cloro TechnologyAdvice## My shortlist for a small agency

1. Best overall: OtterlyAI

Good balance of price, agency usefulness, and reporting.

Use it if you want to tell clients:

• “You appear in 38% of tracked AI answers”
• “Competitor X is cited more often”
• “These pages are earning citations”
• “These prompts are opportunities”

It is specifically positioned toward marketing teams and agencies rather than only enterprise analytics teams. TechnologyAdvice

2. Best if you already sell SEO: SE Ranking

If your agency already reports:

• Google rankings
• backlinks
• audits
• keyword movements

…adding AI visibility into the same workflow is attractive. TechnologyAdvice

3. Best for premium client reporting: Profound

If your clients are larger brands and you need deeper answers like:

• Which prompts trigger competitor mentions?
• Which sources does ChatGPT rely on?
• How is sentiment changing?

Profound is one of the deeper platforms, but it is usually aimed at organizations with bigger budgets. cloro TechnologyAdvice

What I would avoid for a small agency

• Building your own tracker too early — AI outputs change constantly, and maintaining prompt runs, parsing citations, and historical data becomes a product project.
• Buying an enterprise platform before you have repeatable client demand.
• Tracking only “mentions.” A brand mention without citation/source data is less actionable.

A practical agency stack

For a 2–10 person agency, I’d probably run:

• SEO: Semrush or Ahrefs
• AI visibility: OtterlyAI or SE Ranking
• Reporting: your existing client dashboard (e.g., Looker Studio, AgencyAnalytics, etc.)

Track a fixed set of prompts per client:

• 20–50 buyer-intent questions
• 5–10 competitor comparison prompts
• 5–10 “best X providers” prompts
• Local/service prompts where relevant

That gives you something clients can understand: “How often do AI assistants recommend you, and what do we need to change to earn more citations?”

If you tell me your agency size, number of clients, and whether you mainly do SEO, content, PR, or paid marketing, I can narrow this to a 2–3 tool shortlist with estimated monthly cost.

For a small agency managing multiple clients, I’d shortlist these:

My pick: otterly.ai

For your specific use case, I'd start with OtterlyAI.

It monitors prompts across six major AI search experiences, captures the actual answers, tracks brand mentions, share of voice, competitor position, sentiment, and the exact URLs/domains being cited. It also supports multiple brands/workspaces, reporting/export, Looker Studio, API access, and an agency program. Otterly Otterly Otterly

The citation tracking is particularly relevant to what you're asking: you can see not just "are we mentioned?" but which pages are being cited instead of your client's pages. Otterly

That's the distinction I'd care about for an agency. A client report saying:

"Your AI visibility increased 14%"

isn't nearly as useful as:

"You appeared in 31% of relevant ChatGPT answers, but competitors were cited 2.4× more often. These 17 third-party pages are influencing the answers."

Strong alternative: serps.io

This is worth looking at if your agency is heavily SEO-focused. It runs the same prompts across ChatGPT, Claude, Gemini, Grok and Perplexity, records whether you're cited, and keeps the AI data alongside traditional Google rankings. Its agency plan currently advertises 150 prompts/month and 9,000 answers/month. SERPs

If client reporting is the priority: openlens.com

OpenLens looks interesting for agencies because its positioning is explicitly "built for agencies", with per-brand dashboards showing visibility, share of voice, topic/platform breakdowns, raw responses and sources. It also covers a particularly broad set of engines, including DeepSeek and Grok. OpenLens

One important caveat

Don't treat an AI "rank" as equivalent to a Google ranking. AI platforms can produce different answers to the same prompt, and visibility can vary substantially between engines. A recent cross-platform study found that only 4.6% of recommended businesses were named by all four of ChatGPT, Gemini, Claude and Perplexity. Visibility Index

So I'd make your agency's core KPI stack:

• Mention rate — how often the client appears
• Answer position — where they appear when recommended
• Share of voice — client vs. competitors
• Citation rate — how often the client's site is actually cited
• Citation URLs — which pages are influencing the answer
• Competitor citations — what sources are winning instead
• Sentiment/accuracy — whether AI describes the client correctly
• Platform split — ChatGPT vs. Gemini vs. Perplexity etc.
• Trend over time — ideally at prompt and client level

If I were buying for a 3–10 person agency today, I'd trial OtterlyAI and SERPs side-by-side, with OpenLens as the third option. The deciding test would be whether each can produce a clean monthly report for 5–10 sample clients without your team having to manually interpret the data.

For your specific use case, I'd start with OtterlyAI.

It monitors prompts across six major AI search experiences, captures the actual answers, tracks brand mentions, share of voice, competitor position, sentiment, and the exact URLs/domains being cited. It also supports multiple brands/workspaces, reporting/export, Looker Studio, API access, and an agency program. Otterly Otterly Otterly

The citation tracking is particularly relevant to what you're asking: you can see not just "are we mentioned?" but which pages are being cited instead of your client's pages. Otterly

That's the distinction I'd care about for an agency. A client report saying:

"Your AI visibility increased 14%"

isn't nearly as useful as:

"You appeared in 31% of relevant ChatGPT answers, but competitors were cited 2.4× more often. These 17 third-party pages are influencing the answers."

Strong alternative: serps.io

This is worth looking at if your agency is heavily SEO-focused. It runs the same prompts across ChatGPT, Claude, Gemini, Grok and Perplexity, records whether you're cited, and keeps the AI data alongside traditional Google rankings. Its agency plan currently advertises 150 prompts/month and 9,000 answers/month. serps.io

If client reporting is the priority: openlens.com

OpenLens looks interesting for agencies because its positioning is explicitly "built for agencies", with per-brand dashboards showing visibility, share of voice, topic/platform breakdowns, raw responses and sources. It also covers a particularly broad set of engines, including DeepSeek and Grok. openlens.com

One important caveat

Don't treat an AI "rank" as equivalent to a Google ranking. AI platforms can produce different answers to the same prompt, and visibility can vary substantially between engines. A recent cross-platform study found that only 4.6% of recommended businesses were named by all four of ChatGPT, Gemini, Claude and Perplexity.

So I'd make your agency's core KPI stack:

If you’re a small agency managing multiple client brands, I’d shortlist these rather than buying a broad enterprise AEO suite.

My pick for a small agency: Peec AI

The agency-specific features make it particularly interesting. Peec says one account can manage multiple clients, with unlimited client seats, automated weekly reporting, branded dashboards, pitch projects, CSV/API access, and Looker Studio integration. It also tracks mention rate, average position, citations and sentiment across the major AI channels. Peec AI Peec AI

That matters because your real workflow isn't just:

"How visible is Client X in ChatGPT?"

It's:

"Which clients are losing AI visibility, which prompts are responsible, which competitors are winning, what sources are being cited, and can I turn that into a report the client understands?"

Peec appears particularly designed around that agency workflow.

OtterlyAI is my value pick

If you don't need elaborate client-management/reporting infrastructure, I'd seriously test Otterly first. Its analytics explicitly capture brand mentions, citations, sentiment, share of voice, average rank, and the URLs cited by each engine. Otterly Otterly

It's also a good fit if you want something your strategists can start using without a lengthy implementation.

Profound if your clients are bigger

Profound is the one I'd investigate if you're selling a more expensive GEO/AEO retainer. Its citation tooling goes beyond "did we get cited?" and identifies the sources, source categories, publishers/authors and competitive citation opportunities. Its agency offering also has centralized client management and dedicated agency support. Profound Profound

The tradeoff is that it looks more like an enterprise/AEO platform than a lightweight agency tracker.

What I'd actually do

For a small agency, I'd trial Peec + Otterly against the same 20–50 prompts for 2–3 representative clients.

Score each on:

• Citation accuracy — does it correctly identify the URLs AI actually cited?
• Rank/position tracking — can you tell whether a client moved from #7 → #3?
• Cross-engine consistency — ChatGPT vs Gemini vs Perplexity vs Google AI.
• Competitor tracking
• Historical data
• Client reporting / white labeling
• Number of clients and prompts included in the price
• API/export
• Ease of turning findings into actual SEO/content recommendations

One important distinction: don't optimize around "AI visibility" alone. I'd want a platform that lets you inspect the actual citations behind the answer. Peec, Otterly and Profound all expose citation/source information, but with somewhat different depths. Otterly Profound Peec AI

My ranking for your use case:
1. Peec → best overall agency fit
2. Otterly → best value/easiest adoption
3. Profound → best for premium/enterprise clients
4. AthenaHQ → interesting if maximum engine coverage and real-time monitoring are priorities

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget, I can narrow this down to the best 2–3 plans and estimate your cost per client.

It's:

"Which clients are losing AI visibility, which prompts are responsible, which competitors are winning, what sources are being cited, and can I turn that into a report the client understands?"

Peec appears particularly designed around that agency workflow.

OtterlyAI is my value pick

If you don't need elaborate client-management/reporting infrastructure, I'd seriously test Otterly first. Its analytics explicitly capture brand mentions, citations, sentiment, share of voice, average rank, and the URLs cited by each engine. Otterly Otterly

It's also a good fit if you want something your strategists can start using without a lengthy implementation.

Profound if your clients are bigger

Profound is the one I'd investigate if you're selling a more expensive GEO/AEO retainer. Its citation tooling goes beyond "did we get cited?" and identifies the sources, source categories, publishers/authors and competitive citation opportunities. Its agency offering also has centralized client management and dedicated agency support. tryprofound.com tryprofound.com

The tradeoff is that it looks more like an enterprise/AEO platform than a lightweight agency tracker.

What I'd actually do

For a small agency, I'd trial Peec + Otterly against the same 20–50 prompts for 2–3 representative clients.

Score each on:

For a small agency monitoring multiple clients, I’d shortlist these three:

My pick: OtterlyAI

For a small agency, OtterlyAI is probably the sweet spot. It monitors mentions, average position/share of voice, sentiment, competitors, and—particularly important for your use case—the actual URLs being cited by AI answers. It currently covers seven major AI search environments, including ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot and Claude. Otterly Otterly

That means you can build a client report around questions like:

• “How often is Client X recommended?”
• “What position does Client X typically appear in?”
• “Which competitors are beating them?”
• “Which websites does ChatGPT/Perplexity cite instead?”
• “Which pages on our client's site are actually being cited?”
• “How has AI visibility changed month over month?”

It also offers exports/API and a Looker Studio connector, which is useful if you're producing recurring client dashboards. Otterly

Peec AI is the one I'd demo alongside it

peec.ai is particularly interesting if your agency cares about competitive share of voice and understanding what sources influence AI answers. It reports visibility, position, sentiment and share of voice, and specifically identifies highly cited sources for tracked prompts. It also supports monitoring multiple client brands from an agency-oriented dashboard. Peec AI Peec AI

When I'd pay for Profound

If you're managing larger clients with substantial GEO budgets, I'd investigate tryprofound.com. Recent independent testing specifically rated it highly for the depth of its citation mapping, although the more comprehensive functionality comes at a substantially higher price point. LLM Visibility Tools

What I'd do in your position

Start with OtterlyAI, and don't overbuy an enterprise platform yet.

Your minimum useful agency stack is:

Prompt tracking → AI answer capture → brand/competitor position → citation URLs → share of voice → historical trends → client reporting.

I'd also make sure whichever platform you choose lets you track non-branded prompts. That's much more valuable than simply checking “What does AI say about [Client Name]?” For example, a dentist client should be tracked on prompts such as “best cosmetic dentist near me,” “how much do veneers cost,” “top Invisalign providers,” etc.

One important distinction: AI answers aren't really “rankings” in the traditional Google sense. Tools increasingly translate mention frequency, position within an answer, share of voice, sentiment, and citations into ranking-like metrics. Peec explicitly notes that ChatGPT doesn't produce a conventional numbered ranking. Peec AI

If you tell me roughly how many clients you want to monitor (e.g. 5, 20, 50+) and your monthly budget, I can narrow this to the best 2–3 plans and compare the actual agency pricing/features.

If you’re a small agency managing multiple clients, I’d prioritize tools that let you track prompt-level visibility + answer position + citations + competitors + client reporting without enterprise pricing.

My shortlist

🥇 I'd start with OtterlyAI

otterly.ai

It looks particularly well matched to your use case. It runs your prompt sets across seven AI experiences and tracks mentions, answer position, sentiment, share of voice, competitors, and—importantly—the actual URLs cited by the AI answer. Otterly Otterly

That last piece matters. For an agency, being able to tell a client:

"You're mentioned in 64% of relevant AI answers, but competitors are cited 2.3× more often—and here's exactly which sites/pages are generating those citations."

is much more useful than simply saying "your AI visibility score went up."

Independent 2026 comparisons also specifically identify OtterlyAI as a strong choice for marketing teams and agencies, while noting its multi-engine coverage and reporting capabilities. TechnologyAdvice KITLabs

🥈 Peec AI

peec.ai

I'd look at Peec if your agency is more focused on analysis and competitive intelligence than optimization workflows. It's positioned as a relatively clean, team-friendly platform for share-of-voice and competitor benchmarking rather than an enormous enterprise suite. Refine AI

🥉 Rankability

rankability.com

Worth considering if you're an SEO agency that wants AI visibility integrated with the rest of your search reporting. Its differentiator is combining traditional search performance with AI answers, citations, local search and other search surfaces rather than treating AI visibility as an isolated metric. Rankability

What I'd avoid initially

Profound is impressive, but I'd only jump there if you're handling larger clients with serious AI-search budgets. It's aimed much more toward enterprise-level answer-engine analytics and agent intelligence. TechnologyAdvice

Likewise, I wouldn't buy an expensive platform merely because it says it tracks "AI rankings." The important thing is whether it stores the underlying answer and citations, rather than producing a mysterious proprietary score.

What I'd measure for each client

I'd build your agency reporting around roughly these six KPIs:

1. AI visibility / mention rate — % of target prompts where the client appears.
2. Answer position — where the client appears when multiple brands are recommended.
3. Citation rate — % of answers citing the client's domain.
4. Citation share — client's citations vs. competitors'.
5. Competitor displacement — prompts where a competitor appears but the client doesn't.
6. Citation sources — the publications/sites/pages AI engines repeatedly rely on.

That gives you a much more actionable report than an arbitrary "GEO score." Current AI visibility research similarly emphasizes citation rate and prompt-level visibility/share of voice rather than treating AI search like conventional keyword rankings. KITLabs Foglift

My recommendation for a small agency: start by demoing OtterlyAI + Peec AI. If you already run your agency around Ahrefs or Semrush, also evaluate their AI visibility products so you don't create another disconnected reporting stack.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget, I can narrow this to the best 2–3 options and compare their current agency pricing/features.

That last piece matters. For an agency, being able to tell a client:

"You're mentioned in 64% of relevant AI answers, but competitors are cited 2.3× more often—and here's exactly which sites/pages are generating those citations."

is much more useful than simply saying "your AI visibility score went up."

Independent 2026 comparisons also specifically identify OtterlyAI as a strong choice for marketing teams and agencies, while noting its multi-engine coverage and reporting capabilities. TechnologyAdvice KITLabs

🥈 Peec AI

peec.ai

I'd look at Peec if your agency is more focused on analysis and competitive intelligence than optimization workflows. It's positioned as a relatively clean, team-friendly platform for share-of-voice and competitor benchmarking rather than an enormous enterprise suite. Refine AI

🥉 Rankability

rankability.com

Worth considering if you're an SEO agency that wants AI visibility integrated with the rest of your search reporting. Its differentiator is combining traditional search performance with AI answers, citations, local search and other search surfaces rather than treating AI visibility as an isolated metric. rankability.com

What I'd avoid initially

Profound is impressive, but I'd only jump there if you're handling larger clients with serious AI-search budgets. It's aimed much more toward enterprise-level answer-engine analytics and agent intelligence. TechnologyAdvice

Likewise, I wouldn't buy an expensive platform merely because it says it tracks "AI rankings." The important thing is whether it stores the underlying answer and citations, rather than producing a mysterious proprietary score.

What I'd measure for each client

I'd build your agency reporting around roughly these six KPIs:

For a small agency managing multiple clients, I’d focus less on “AI rank tracking” and more on prompt-level visibility + citation tracking + client reporting. The market is still fragmented: different tools sample different prompts and engines, so no platform gives a perfect universal “AI ranking.” The Digital Kit Slate

My shortlist

What I'd pick

1. Peec AI — my first demo.

For an agency, the important thing is being able to say:

“We monitor 50–200 questions for Client X across ChatGPT, Gemini, Perplexity, etc., and every month we can show their visibility, competitors, citations and changes.”

Peec is repeatedly positioned as particularly well suited to agencies and mid-market teams. AnswerManiac AI Visibility Software

2. Otterly.AI — if you're cost-conscious.

If you're still figuring out whether clients will actually pay for AI-search reporting, this is the safer starting point. Current comparisons put its entry point at roughly $29/month, substantially below the heavier platforms. AI Visibility Software UX Continuum

3. Ahrefs Brand Radar — if you already have Ahrefs.

This is especially compelling if your agency already lives in Ahrefs. Its differentiator isn't just “did the AI mention us?” but which sources are influencing the answers and which pages are getting cited. Ahrefs says Brand Radar analyzes hundreds of millions of search-backed prompts and tracks mentions, citations and AI share of voice. Ahrefs Help Center Ahrefs

The metrics I'd insist on

Whatever you choose, make sure it can report these at the client + prompt + engine level:

• Mention rate — how often the client appears.
• Citation rate — how often the client's website/content is actually cited.
• Share of voice — client vs. competitors.
• Citation URLs — exactly which pages AI engines are citing.
• Competitor citations — what sources are getting cited instead.
• Sentiment / recommendation position — whether the brand is recommended positively.
• Engine-by-engine results — ChatGPT vs. Gemini vs. Perplexity vs. Google AI surfaces.
• Historical trends — ideally weekly/monthly.
• White-label reports — critical if you're selling this as an agency service.
• Multiple client workspaces — don't accept a tool that treats an agency as one giant project.

One important caveat: don't sell clients an “AI ranking” as though it were a Google position. AI answers can vary with prompt wording, location, model, personalization and retrieval. The more defensible agency KPI is something like “visibility/share of voice + citation share across a fixed prompt set.” The Digital Kit

If you tell me roughly how many clients you want to monitor (e.g. 5, 20, or 50) and your monthly budget, I can narrow this to the 2–3 tools that make the most financial sense and compare their current agency pricing/features.

For an agency, the important thing is being able to say:

“We monitor 50–200 questions for Client X across ChatGPT, Gemini, Perplexity, etc., and every month we can show their visibility, competitors, citations and changes.”

Peec is repeatedly positioned as particularly well suited to agencies and mid-market teams. AnswerManiac AI Visibility Software

2. Otterly.AI — if you're cost-conscious.

If you're still figuring out whether clients will actually pay for AI-search reporting, this is the safer starting point. Current comparisons put its entry point at roughly $29/month, substantially below the heavier platforms. AI Visibility Software uxcontinuum.com

3. Ahrefs Brand Radar — if you already have Ahrefs.

This is especially compelling if your agency already lives in Ahrefs. Its differentiator isn't just “did the AI mention us?” but which sources are influencing the answers and which pages are getting cited. Ahrefs says Brand Radar analyzes hundreds of millions of search-backed prompts and tracks mentions, citations and AI share of voice.

The metrics I'd insist on

For a small agency managing several clients, I’d shortlist these four:

1. peec.ai — best overall fit

• Built specifically around agency workflows and multiple client projects.
• Tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Copilot.
• Reports mention rate, average position, citations, sentiment and competitive visibility.
• Particularly strong for white-label/client reporting, with Looker Studio, CSV and API support. Peec AI Peec AI
• My pick if you want one platform to run your agency's recurring reporting.
• otterly.ai — best value / easiest starting point

• Tracks mentions, rankings, sentiment, share of voice and the actual URLs being cited.
• Covers seven major AI engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI experiences. Otterly Otterly
• Looks especially attractive if you're still building your AEO/GEO offering and don't want an overly enterprise-oriented platform.
• It also now has AI-agent/crawler analytics, so you can see which AI bots are actually reaching client websites. Otterly AI
• scrunch.com — best for citation intelligence

• Very good if the question is not merely “Are we mentioned?” but “What sources are AI engines using, and which pages are winning citations?”
• Lets you drill from cited domains down to specific URLs and prompts, with competitor and platform filtering. Scrunch Scrunch
• I'd favor it for agencies doing content + PR/link-building strategies based on AI citations.
• tryprofound.com — best for larger/more sophisticated agencies

• Very comprehensive: visibility, citations, sentiment, prompt research, competitive intelligence and agency client management.
• Covers a particularly broad range of answer engines, including ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, DeepSeek and Google AI experiences. Profound Profound
• The downside for a small agency is that it can be more platform than you need.

My ranking for a small agency

If I were choosing for a 3–10 client agency, I'd start with Peec AI and OtterlyAI. Peec appears especially purpose-built around the agency workflow—its current agency offering explicitly supports multiple client projects, automated weekly reporting and branded dashboards. Peec AI

One important distinction: don't buy based solely on “AI visibility score.” For client work, I'd prioritize a tool that gives you the underlying prompt → answer → ranking/mention → cited URL → competitor data. That's what lets you turn “your AI visibility went up 12%” into an actual recommendation such as “Get this client's comparison page cited for these six prompts.”

If you tell me roughly how many clients you have, your monthly budget, and whether you need white-label reports, I can narrow this to the best 1–2 and compare their current pricing/features.

For a small agency managing multiple clients, I’d prioritize tools that can do three things:

1. Track brand mentions/rankings inside AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot)
2. Show which URLs/sources get cited
3. Produce client-friendly reports (white-label or exportable) Rankability WorkDuo

The category is still evolving (often called AEO, GEO, AI visibility, or LLM optimization), so I’d avoid buying a huge enterprise platform unless you have dozens of clients. Sixsignal

Best picks for a small agency

My shortlist by agency size

1–10 clients

I’d start with:

• Otterly.AI or Peec AI
• Keep a standardized prompt library per client: - “best [service] in [city]”
• “[category] companies for [use case]”
• “compare [client] vs competitors”
• “who should I hire for [problem]?”

10–50 clients

I’d look at:

• Scrunch AI
• Semrush AI features if you already use Semrush
• Add your own reporting layer in Looker Studio or client dashboards

50+ clients or enterprise retainers

Consider:

• Profound
• More advanced API/reporting setups

What I’d measure for clients (more useful than a single “AI rank”)

Track:

• Citation share — how often the client is cited vs competitors
• Mention rate — percentage of tracked prompts where the brand appears
• Citation sources — which websites AI engines rely on
• Position in recommendations — #1 recommendation vs buried mention
• Sentiment/context — whether the AI describes the brand accurately
• Lost opportunities — prompts where competitors appear and the client doesn’t

A common mistake is buying a tool that only says “you appeared 23% of the time.” The valuable part is knowing why competitors are being cited and which content earns those citations. Rankable Novelty SEO

My practical recommendation for a small agency

I’d probably test:

1. Peec AI or Otterly.AI for a few client accounts
2. Build a repeatable monthly “AI Visibility Report”
3. Upgrade to Scrunch AI or Profound only when clients are paying specifically for AI search optimization

If you tell me your agency type (SEO/content/PPC/PR/web), number of clients, and whether you need white-label reports, I can narrow this to 2–3 options.

If you're a small agency managing multiple clients, I’d shortlist these rather than buying a heavyweight enterprise GEO platform.

My pick: OtterlyAI

For your specific use case—monitoring AI answer rankings and citations across several platforms for multiple clients—I'd start with OtterlyAI.

It tracks the things I'd want in an agency dashboard: brand mentions, position/rank, share of voice, sentiment, competitor comparisons, and the actual URLs being cited. It currently covers seven major AI surfaces, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly

That's important because I wouldn't treat "AI ranking" as just did the brand appear? You want at least:

• Mention rate — how often the client appears
• Position — where they appear in the answer/recommendation
• Citation rate — how often the client's site is actually cited
• Cited URLs — which pages are earning citations
• Share of voice — client vs. competitors
• Prompt-level results — exactly which buyer questions you're winning/losing
• Trend over time — preferably repeated measurements, not one-off answers

One particularly interesting alternative: AgencyAnalytics

If you're already using AgencyAnalytics for SEO/PPC reporting, I'd seriously consider its new AI Tracker instead of adding another dashboard.

It puts AI visibility alongside the conventional SEO/traffic/revenue reporting and tracks ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity and Gemini. It also specifically emphasizes client-ready reporting and portfolio-scale tracking. AgencyAnalytics

For an agency, that's a major advantage: one client report instead of "here's your SEO dashboard, and here's another mysterious GEO dashboard."

If citation research is the priority

I'd also test Ahrefs Brand Radar. Its current offering distinguishes mentions from citations, shows the domains/pages cited alongside your brand, and can work from large sets of search-backed prompts rather than only a handful of manually invented prompts. Its current full plan is listed at $199/month for selected platforms and $699/month for all-platform access. Ahrefs

That's particularly compelling if your agency already lives in Ahrefs.

My ranking for a small agency

1. OtterlyAI — best dedicated all-around choice
2. AgencyAnalytics AI Tracker — best if you're already an AgencyAnalytics customer
3. Ahrefs Brand Radar — best if SEO research is already central to your workflow
4. Rank.ai — good if you want broader engine coverage
5. Promptrack — attractive lower-cost option with agency reporting
6. Foglift — interesting if you want deeper citation/automation capabilities

One caveat: don't overvalue a single "AI visibility score." AI answers are probabilistic and can change between runs. A good system should repeatedly run a fixed prompt set and retain the answer + cited URLs + date, so you're measuring a trend rather than taking screenshots of whatever an LLM happened to say once. APG Agency Foglift

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 and compare their current pricing, client limits, white-label reporting, API access, and citation tracking.

For a small agency managing multiple clients, I’d shortlist these three:

🥇 My pick: OtterlyAI

For your use case, I'd start with OtterlyAI. It specifically supports agencies and tracks mentions, position/ranking, sentiment and the actual URLs cited by AI answers. It covers six major AI search experiences, with Claude also appearing in its current analytics interface. Otterly Otterly

The particularly useful distinction is that it doesn't just tell you "Client X was mentioned." It can show:

• Which prompts you are monitoring
• Where the client ranks in the generated answer
• Which competitors appear ahead of them
• Which URLs/domains the AI cited
• Whether the AI cited your client's site or a competitor
• Share of voice and sentiment
• Changes over time
• Client-ready reports/exports

That makes it much more useful for an agency trying to turn AI visibility into an actual monthly deliverable rather than just an interesting dashboard. Otterly

🥈 Peec AI is very close

I'd choose Peec instead if your team values a cleaner, less cluttered interface. It explicitly tracks visibility, average position, sentiment, share of voice and the sources driving citations. Its agency offering includes multi-client projects, automated reporting, white-labelable Looker Studio dashboards, CSV/API access and unlimited client seats. Peec AI Peec AI

One particularly nice feature for an agency is its ability to identify the most-cited sources for your tracked prompts. That's actionable: instead of telling a client "you're losing to Competitor X," you can say "these 7 third-party sites are repeatedly being cited when Google/ChatGPT answers this question, and you're absent from them." Peec AI

🥉 Profound

tryprofound.com is worth considering if you're building a serious GEO/AEO offering. It monitors a particularly broad set of AI experiences—including ChatGPT, Perplexity, Claude, Copilot, Google AI Overviews, AI Mode, Gemini, Grok and DeepSeek—and provides citation-source authority, competitor rankings, sentiment and visibility/share-of-voice analysis. Profound

For a small agency, though, I'd demo it before committing. Its breadth can be an advantage, but you may end up paying for enterprise-level functionality you don't need.

What I'd actually do

If you have, say, 5–20 clients, I'd evaluate OtterlyAI vs. Peec first.

I'd give each a trial using the same 20–30 prompts for 2–3 representative clients and compare:

1. Citation accuracy — does the tool correctly capture the URLs in the actual answer?
2. Prompt-level data — can you inspect why a client won/lost a result?
3. Competitor comparison
4. Geographic localization — important because AI answers can vary by country/market.
5. Client reporting/white labeling
6. Cost as client count grows
7. API/Looker Studio/export options
8. Historical tracking — you want trends, not just snapshots.

My ranking for a small agency: OtterlyAI → Peec → Profound.

One important caveat: don't treat an AI "ranking" like a traditional Google ranking. AI answers can change substantially with wording, location, personalization and retrieval, so visibility + citation share + position across a stable prompt set is a much more defensible agency KPI than a single "AI rank." Otterly Peec AI

If you tell me roughly how many clients you manage and your monthly budget (e.g. <$100, $100–300, $300–1k), I can narrow this down to the best price/features setup for your agency.

For a small agency, though, I'd demo it before committing. Its breadth can be an advantage, but you may end up paying for enterprise-level functionality you don't need.

What I'd actually do

If you have, say, 5–20 clients, I'd evaluate OtterlyAI vs. Peec first.

If you’re a small agency managing multiple clients, I’d prioritize tools that can track prompt-level visibility + citation URLs + competitor position + multiple AI engines + client reporting. Traditional rank trackers aren’t enough because AI answers don’t behave like 10 blue links. Rankability Semrush

My shortlist

🥇 I'd start with OtterlyAI

For an agency, its combination is particularly compelling: it currently monitors seven AI engines, captures the actual answers, tracks brand mentions, citation URLs, sentiment, share of voice and competitor performance. Otterly

That means you can answer client questions such as:

• “How often does our client appear when someone asks for the best dentist in Las Vegas?”
• “Which competitors are being recommended instead?”
• “Which websites are AI engines citing?”
• “Which of our client's pages are actually getting cited?”
• “Did our visibility improve after we published the new content?”
• “Are we winning on ChatGPT but losing on Perplexity?”

It also has agency-oriented reporting/export capabilities and GEO auditing. Otterly Otterly

🥈 Peec AI if citation analysis is your differentiator

Peec is particularly interesting if your agency wants to sell AI visibility/citation intelligence as a service, rather than simply adding another dashboard.

It reports mention rate, average position, citations and sentiment at the prompt level, and distinguishes things like a domain being cited from the brand actually being mentioned—which is an important distinction in AI search. Peec AI

🥉 Semrush if you already live in SEO

If your agency already pays for Semrush, I'd seriously consider staying in that ecosystem rather than buying another platform. Its AI visibility functionality is designed to sit alongside traditional SEO, content and competitive data. Semrush

What I'd actually buy for a small agency

If you don't already have a major SEO suite:
→ OtterlyAI

If your sales pitch is specifically “we'll increase your AI citations”:
→ Peec AI

If you're already heavily invested in Semrush:
→ Semrush AI Visibility

If you have larger enterprise clients and need very deep analytics:
→ Profound

One important caveat: don't judge these tools primarily by their headline “AI visibility score.” The useful data is the underlying prompt → answer → position → citation → competitor chain. AI results vary substantially by prompt, engine, geography and time, so a repeatable prompt set is much more valuable than a single aggregate score. Rankability

If you tell me roughly how many clients you manage (e.g. 10, 25, 50+) and your monthly budget, I can narrow this to the best 2–3 options and compare their agency pricing/reporting limits.

For a small agency managing multiple clients, I’d prioritize tools that do four things well:

1. Track brand mentions/rankings inside AI answers (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Copilot)
2. Show which URLs/sources get cited
3. Compare competitors’ AI visibility
4. Produce client-friendly reports without a lot of manual screenshots

The market is moving quickly, but these are the strongest fits right now. Rankability TechnologyAdvice

My shortlist for a small agency

Best overall starting point: Otterly.AI

Good balance of:

• multiple client tracking
• AI platform monitoring
• citations/source analysis
• manageable pricing
• easy reporting

It’s the type of tool I’d test first before committing agency-wide. TechnologyAdvice

Best if AI search is becoming a service you sell: Peec AI

Choose this if you’re building a GEO/AEO offering and want deeper answers around:

• “Why is competitor X cited?”
• “Which sources are AI engines trusting?”
• “Which prompts are we winning/losing?”

Rankability### Best if you already run SEO retainers: Semrush or Ahrefs

If your agency already pays for one of these, adding AI visibility into the existing reporting workflow may be simpler than adding another dashboard. Semrush

What I would avoid for a small agency

• Enterprise-only platforms unless clients are paying for the premium reporting
• Tools that only give a single “AI visibility score” without showing: - exact prompts tested
• citations
• cited URLs
• competitor mentions
• historical trends

A score alone is hard to turn into client action. SearchScore

Suggested agency stack

For a 5–50 client agency, I’d consider:

• AI visibility: Otterly.AI or Peec AI
• Traditional SEO: keep your current Ahrefs/Semrush/etc.
• Reporting: Looker Studio or your existing client reporting platform
• Process: track 25–100 important customer prompts per client rather than thousands of random queries

A good client report should answer:

• “Are we appearing in AI recommendations?”
• “Who is beating us?”
• “Which sources are AI models citing instead?”
• “What content/listings/reviews should we improve next?”

If you tell me your approximate client count (e.g., 5, 25, 100+) and whether you sell SEO retainers, local SEO, SaaS marketing, or content, I can narrow this to a practical agency stack and budget.

For a small agency, you’re probably looking for AI visibility / GEO (Generative Engine Optimization) software rather than traditional SEO rank trackers. The key features to prioritize are:

• Track the same buyer prompts across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews
• Record whether the client is mentioned
• Show which URLs/sources are cited
• Compare competitor share of voice
• Provide client-friendly reports or white-label dashboards

The market is still changing quickly, but these are the strongest options for an agency workflow. TrustData AuthorityTech

Best picks for a small agency

My shortlist by agency size

1–10 clients

I’d start with:

• Otterly.AI — easiest way to add AI visibility reporting without a large commitment. KITLabs
• Add manual QA: keep a spreadsheet of the top 25–50 prompts per client and periodically verify the actual answers.

10–50 clients

Consider:

• Profound if clients will pay for a dedicated GEO/AEO service and you need deeper citation intelligence. LLM Visibility Tools
• Peec AI if you want a focused tracker rather than a full SEO suite. LLM Visibility Tools

SEO agency already using a stack

If you already live in SEO tools:

• Semrush’s AI visibility features are attractive because you can combine AI answer presence with existing SEO reporting. AuthorityTech

What I would avoid

• Tools that only give a single “AI visibility score” with no raw answers.
• Tools that don’t show the exact citation URLs.
• Tools that only monitor ChatGPT; clients increasingly care about multiple answer engines. KITLabs

Minimum reporting dashboard I’d build for clients

For each client, track monthly:

• Prompt set: “best [service] in [city]”, “alternatives to [competitor]”, “top providers for [use case]”
• AI engines checked
• Mention rate (% of prompts where brand appears)
• Citation rate (% where client URL is cited)
• Average answer position
• Competitors appearing instead
• New pages/content needed to improve coverage

For a small agency, my practical starting stack would be:

1. Otterly.AI for automated monitoring
2. Google Search Console + GA4 for traffic validation
3. A monthly client report showing AI mentions/citations and recommended content fixes

That gives you a sellable “AI search visibility” service without jumping straight into enterprise tooling. KITLabs AuthorityTech

If you tell me your approximate client count (e.g., 5, 25, 100+) and whether you need white-label reports, I can narrow this to a specific recommendation.

If you’re a small agency managing several clients, I’d prioritize multi-platform coverage + citation/source tracking + white-label reporting + per-client workspaces, rather than buying a big enterprise GEO platform.

My shortlist

What I'd pick

1. Peec AI — my first demo.

The agency workflow is unusually relevant: one account across clients, automated reporting, white-label dashboards, competitor gap analysis, and separate measurement of mentions vs. actual citations. It also tracks Claude, Perplexity, Gemini, Google AI Overviews/AI Mode and other AI channels. Peec AI

That distinction between "AI mentioned our client" and "AI actually cited our client's website" is important when you're trying to demonstrate SEO/AEO value to clients.

2. Otterly.AI — I'd demo this alongside Peec.

If your agency is price-sensitive, Otterly looks particularly compelling. Current 2026 comparisons put its entry tier around $29/month, with coverage across six major AI surfaces. KITLabs

3. Rankability — especially if your agency already sells SEO retainers.

Its pitch is essentially: don't create a separate AI-search reporting silo. Traditional rankings, AI answers, citations and broader search performance can live in the same workflow. Rankability

One thing I'd insist on

Don't evaluate these tools based on a generic "AI visibility score." Have each vendor run the same 20–50 client prompts and compare:

• Mention rate
• Citation rate
• Which URLs get cited
• Which competitors get cited instead
• Position within the AI answer
• Source/domain breakdown
• ChatGPT vs. Perplexity vs. Gemini vs. Google AI
• Historical changes
• Client/brand segmentation
• White-label PDF/dashboard reporting
• Number of prompts and clients included in the price

That's especially important because AI citation patterns can change substantially between engines and over short periods; for example, recent reporting has documented major shifts in which third-party sources ChatGPT cites. Business Insider

My practical recommendation: demo Peec + Otterly + Rankability, using one real client and ~25 real commercial prompts. For a small agency, I'd expect one of those three to give you the best cost/workflow balance.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and your monthly budget, I can narrow this down to the best 1–2 options and compare their current plans/features.

That distinction between "AI mentioned our client" and "AI actually cited our client's website" is important when you're trying to demonstrate SEO/AEO value to clients.

2. Otterly.AI — I'd demo this alongside Peec.

If your agency is price-sensitive, Otterly looks particularly compelling. Current 2026 comparisons put its entry tier around $29/month, with coverage across six major AI surfaces.

3. Rankability — especially if your agency already sells SEO retainers.

Its pitch is essentially: don't create a separate AI-search reporting silo. Traditional rankings, AI answers, citations and broader search performance can live in the same workflow.

One thing I'd insist on

For a small agency managing several clients, I’d shortlist these three:

My pick: Peec AI

For an agency, Peec is probably the one I'd demo first. It is explicitly built around agency workflows: separate client workspaces, centralized management, white-label reporting, competitor benchmarking, and daily tracking. It tracks mentions, average position, citations and sentiment across six major AI channels. Peec AI Peec AI

The particularly useful part for your use case is citation analysis: Peec identifies the sources being cited for your tracked prompts, allowing you to see which websites are influencing AI answers, not merely whether your client was mentioned. Peec AI

Best value: OtterlyAI

If you're still proving out an AI-search reporting service, Otterly is hard to ignore. Its Lite plan is $29/month for 15 prompts and four engines, while higher plans add more prompts, agencies, citation analysis, reports, API/MCP access and additional engines. Otterly

Its analytics specifically track brand mentions, position, share of voice, sentiment, and the URLs cited by AI engines, which is essentially the dashboard I'd want for a monthly client report. Otterly

The catch is that some engines/features become add-ons at lower tiers, so the headline $29 price isn't necessarily your eventual agency cost.

What I'd choose based on agency size

• 1–3 clients / testing the service: OtterlyAI
• 3–15 clients / making AI visibility a real agency offering: Peec AI
• Large clients, sophisticated research, bigger budgets: Profound
• Already heavily invested in traditional SEO software: I'd also look at whether your existing platform has AI visibility tracking before adding another subscription.

One important consideration: don't evaluate these purely on "how often my client is mentioned." I'd make your core KPI set:

1. Visibility — % of relevant prompts where the client appears.
2. Position/ranking — where they appear when mentioned.
3. Citation rate — how often the client's site is actually cited.
4. Citation share — which domains are beating the client for citations.
5. Competitor share of voice — who AI recommends instead.
6. Prompt-level changes — exactly which questions improved or deteriorated.
7. Engine-level differences — ChatGPT vs. Gemini vs. Perplexity vs. Google AI.

That's important because AI citation behavior can change substantially from one engine/update to another; for example, recent 2026 data has shown major shifts in which external sources ChatGPT cites. Business Insider

If I were setting this up for a small SEO/content agency today, I'd trial Peec and Otterly side-by-side with the same ~30–50 prompts for 2–3 clients. Compare citation accuracy, prompt coverage, client reporting, historical data, and—most importantly—whether the recommendations actually tell your team what to change.

If you tell me roughly how many clients, prompts per client, and your monthly budget, I can narrow this down to the best 2–3 options and calculate the likely monthly cost.

For a small agency managing several clients, I’d shortlist these three:

1. Peec AI — my pick for your agency

Peec is particularly well matched to the agency use case. It gives you separate client workspaces, centralized management, white-label reporting, unlimited client/team seats, competitor comparisons, and tracking of both mentions and citations. It also supports CSV/API exports and Looker Studio integration. Peec AI Peec AI

The particularly useful metrics for client reporting are:

• AI visibility / mention rate
• Average position in AI answers
• Citation rate
• Which URLs are being cited
• Which competitors are being cited instead
• Sentiment
• Changes over time

It currently tracks six major channels for agencies: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode and Gemini, with Microsoft Copilot also referenced in its agency documentation. Peec AI

Why I'd choose it: you can turn the raw tracking into a recurring "AI visibility" service for clients rather than merely giving them another SEO dashboard.

2. OtterlyAI — best if you're watching costs

Otterly is probably the one I'd test alongside Peec.

Its current Standard plan is $189/month ($160/month annually) for 100 prompts, with daily tracking, unlimited team members and workspaces, API/MCP access, and four core engines; Claude, Gemini and Google AI Mode can be added. Premium is $489/month monthly for 400 prompts. Agency partners get increased prompt allowances. Otterly Otterly AI

Its citation analysis is also quite explicit: it stores the answers and identifies which URLs the AI engines cited, along with mentions, ranking, sentiment and share of voice. Otterly

There's also a $29/month Lite plan, but I'd regard that as more of a proof-of-concept than an agency platform.

3. Profound — powerful, but probably overkill initially

Profound is attractive if your agency expects to work with larger brands or wants very deep AEO/GEO analysis.

Its current pricing starts at $99/month for 50 prompts and ChatGPT-only tracking; Growth is $399/month for 100 prompts and three answer engines. Enterprise supports up to nine answer engines and multiple companies. It explicitly tracks citations, ranking, sentiment and competitive presence. Profound

For a small agency, though, I'd only jump to Profound if you need its deeper enterprise capabilities.

What I'd actually do

Start with Peec + Otterly trials.

Build the same 30–50 prompts for 2–3 representative clients and compare:

1. Citation accuracy — does it correctly capture the actual cited URLs?
2. Prompt coverage — can you model the questions your clients' customers really ask?
3. Client segmentation — can you keep Client A completely separate from Client B?
4. Competitor tracking
5. Historical trends
6. White-label reports
7. Export/API access
8. Cost per client as you scale from 5 → 10 → 20 clients.

One important point: don't optimize solely for "brand mentioned." I'd make citation share and which pages get cited central KPIs. AI answers can mention a brand without linking to it, while a competitor can get cited even when its brand isn't prominently mentioned. Peec explicitly separates these concepts, and Otterly tracks cited URLs independently as well. Peec AI Otterly

My ranking for your situation: Peec > OtterlyAI > Profound.

If you tell me roughly how many clients, prompts per client, and your monthly software budget (e.g. 10 clients / 50 prompts each / <$500/mo), I can narrow this down to the cheapest setup that will actually scale.

There's also a $29/month Lite plan, but I'd regard that as more of a proof-of-concept than an agency platform.

3. Profound — powerful, but probably overkill initially

Profound is attractive if your agency expects to work with larger brands or wants very deep AEO/GEO analysis.

Its current pricing starts at $99/month for 50 prompts and ChatGPT-only tracking; Growth is $399/month for 100 prompts and three answer engines. Enterprise supports up to nine answer engines and multiple companies. It explicitly tracks citations, ranking, sentiment and competitive presence.

For a small agency, though, I'd only jump to Profound if you need its deeper enterprise capabilities.

For a small agency managing several client brands, I’d narrow the field to Peec AI, Otterly.ai, and Profound. The category has moved quickly in 2026, and the important distinction is whether you want simple monitoring or a full agency reporting/optimization platform. Prism News Bloomiro

My ranking

Peec is particularly interesting for agencies because it emphasizes multi-brand/competitive monitoring and offers agency-oriented reporting. Current comparisons put its entry pricing around €85–95/month, although pricing and engine availability change frequently. Bloomiro Baarely

Otterly is the one I'd trial first if keeping costs down matters. It starts around $29/month and has expanded beyond basic ChatGPT/Perplexity monitoring to cover Google AI Overviews, Copilot and additional engines through its plans/add-ons. Its GEO URL audits are also useful when the agency needs to turn "we aren't being cited" into something actionable. KITLabs Baarely

Profound is excellent, but I'd probably skip it initially. It's aimed much more at enterprise-grade analysis, with deeper answer-engine and citation analytics. For a small agency, you're likely paying for sophistication your team won't use every week. Bloomiro TechnologyAdvice

What I'd choose for your agency

If you're managing, say, 5–30 clients, I'd start with Peec AI and evaluate it against Otterly.

The things I'd specifically test during the trial are:

• Citation-level data: Does it show which URLs/domains ChatGPT, Gemini, Perplexity, etc. are citing?
• Prompt tracking: Can you maintain a fixed set of client-specific commercial queries and compare them month over month?
• Competitors: Can you see who is getting cited instead?
• Multiple clients: Is separating clients/projects painless?
• White-label reporting: Can you send the client a report without the vendor's branding?
• Geographic variation: Can you track prompts for different cities/countries?
• Historical data: Does it retain enough history to demonstrate improvement?
• Export/API: Can you pipe the data into Looker Studio or your own reporting system?

That last group matters more for an agency than simply having "the most AI engines." Current comparisons specifically identify white-label reporting and multi-brand management as differentiators among the agency-oriented products. Prism News Baarely

My practical shortlist:

1. 🥇 Peec AI — best starting point for a serious small agency.
2. 🥈 Otterly.ai — best if you want inexpensive, straightforward monitoring.
3. 🥉 Profound — move here when client volume/reporting requirements justify enterprise tooling.
4. Scrunch — consider if you want the platform to go beyond measurement into agent-facing site optimization.

If you tell me roughly how many clients you manage, how many prompts per client, and your monthly budget, I can narrow this to the best 2–3 options and estimate what each would actually cost your agency.

Profound is excellent, but I'd probably skip it initially. It's aimed much more at enterprise-grade analysis, with deeper answer-engine and citation analytics. For a small agency, you're likely paying for sophistication your team won't use every week.

What I'd choose for your agency

For a small agency managing several clients, I’d prioritize: multi-engine coverage, citation-level tracking, competitor comparison, client reporting, and a price that doesn’t explode as you add clients.

My shortlist

1. OtterlyAI — probably the sweet spot

For your specific use case, I'd start here.

Otterly currently tracks seven AI search experiences: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude. It tracks not only whether a client is mentioned, but where they're positioned, which URLs are cited, competitor visibility, sentiment, and share of voice. Otterly Otterly

The agency-oriented pieces are particularly useful:

• Track custom buyer prompts rather than generic keywords.
• See brand coverage / ranking within answers.
• See exactly which URLs AI engines cite.
• Compare clients against competitors.
• Identify prompts where competitors appear but your client doesn't.
• Generate branded PDF/CSV reports.
• Connect data to Looker Studio.
• API access is available on higher plans. Otterly Otterly

It currently advertises pricing starting at $29/month, which makes it much easier to experiment with than enterprise platforms. Otterly

One particularly nice feature for an agency: Otterly lets you monitor prompts automatically daily, so you can build a repeatable client reporting process rather than manually checking ChatGPT every week. OtterlyAI

2. Profound — if citation intelligence is the priority

tryprofound.com is the one I'd investigate if your agency wants to go beyond "did we show up?"

Its citation tooling lets you analyze which sources AI engines use, citation share by platform/topic/prompt, competitor citations, and third-party publishers that influence AI answers. It also categorizes citations into things like owned content, competitors, earned media, PR, social, and institutions. Profound

That's valuable if your agency wants to turn AI visibility into an actual GEO/content/PR strategy for clients.

The downside is that I'd lean toward Otterly for a small agency unless you're doing fairly sophisticated AI-search strategy work.

3. Peec AI — worth testing for usability

peec.ai is worth putting through a trial if you care more about a clean analytics experience and competitive benchmarking than a huge GEO workflow.

I'd compare it directly against Otterly using the same 20–50 prompts for one real client. The winner should become your agency standard.

What I'd actually do

For a small agency, I'd not buy the most expensive platform immediately.

I'd run a 2-week bake-off:

1. Pick one representative client.
2. Create ~30 prompts across: - "best [service] in [location]"
3. "[service] companies for [use case]"
4. "[competitor] alternatives"
5. "[product/service] vs [competitor]"
6. informational questions where the client wants to become the cited source.
7. Run those prompts in Otterly and one competitor.
8. Compare: - answer/brand ranking
9. citation accuracy
10. cited URL visibility
11. competitor tracking
12. historical changes
13. number of engines
14. reporting quality
15. cost as you add 5, 10, 20 clients.

My starting recommendation: OtterlyAI. It has unusually good alignment with the exact combination you're asking for—answer rankings + citations + multiple AI platforms + agency reporting, without immediately pushing you into an enterprise-grade platform. Its current coverage is also broad enough that you aren't just measuring ChatGPT. Otterly

One caveat: AI answers aren't deterministic. Otterly itself notes that results can vary by user, location, session, and account settings, so I'd treat these tools as directional visibility/ranking measurements, not an absolute "Google rank #3" equivalent. OtterlyAI

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you need white-label client dashboards, I can narrow this down to the best 2–3 plans and estimate the monthly cost for your agency.

The downside is that I'd lean toward Otterly for a small agency unless you're doing fairly sophisticated AI-search strategy work.

3. Peec AI — worth testing for usability

peec.ai is worth putting through a trial if you care more about a clean analytics experience and competitive benchmarking than a huge GEO workflow.

I'd compare it directly against Otterly using the same 20–50 prompts for one real client. The winner should become your agency standard.

What I'd actually do

For a small agency, I'd not buy the most expensive platform immediately.

I'd run a 2-week bake-off:

1. Pick one representative client.
2. Create ~30 prompts across: - "best [service] in [location]"
3. "[service] companies for [use case]"
4. "[competitor] alternatives"
5. "[product/service] vs [competitor]"
6. informational questions where the client wants to become the cited source.
7. Run those prompts in Otterly and one competitor.
8. Compare: - answer/brand ranking
9. citation accuracy
10. cited URL visibility
11. competitor tracking
12. historical changes
13. number of engines
14. reporting quality
15. cost as you add 5, 10, 20 clients.

My starting recommendation: OtterlyAI. It has unusually good alignment with the exact combination you're asking for—answer rankings + citations + multiple AI platforms + agency reporting, without immediately pushing you into an enterprise-grade platform. Its current coverage is also broad enough that you aren't just measuring ChatGPT.

For a small agency managing several client brands, I’d shortlist these three:

My pick: Peec AI

For an agency, Peec is probably the sweet spot. It explicitly supports agency workflows and tracks mention rate, average position, citations, sentiment, and competitor performance at the prompt level. Its particularly useful distinction is between being mentioned and actually being cited—important when you're reporting GEO results to clients. Peec AI

I'd choose it if your deliverable is something like:

"Client X appears in 42% of relevant AI answers, averages position 2.8, and is cited by these 17 URLs, compared with competitors A/B/C."

That is much more actionable than simply saying "your brand was mentioned."

Best budget option: OtterlyAI

Otterly is the one I'd trial first if budget matters. Its current analytics covers seven engines—ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude—and tracks mentions, position, sentiment, share of voice, and the actual URLs being cited. Otterly

Its published entry pricing is also considerably lower than the heavier platforms, starting around $29/month, although the agency-level plans are what you should evaluate for multiple clients. Otterly

One caveat: native white-label reporting appears to be a weakness; agencies may need to export data into Looker Studio for branded client reporting. NXTG.AI

When I'd pay for Profound

Go with Profound if your agency has larger clients and needs deeper enterprise-grade analysis rather than simply monitoring rankings.

It's overkill for many small agencies, though. Recent comparisons consistently put it in the enterprise category, while Peec/Otterly are better suited to smaller teams. AxiomAI Bloomiro

What I'd actually do

For a small agency, I'd trial Peec and Otterly against the exact same 30–50 client prompts before buying.

Don't compare feature checklists. Compare:

• Answer accuracy: Are they actually sampling the AI platforms you care about?
• Rank/position: Can you tell whether you're #1, #3, #8, etc. inside an answer?
• Citation URLs: Does it show the exact page cited, not merely the domain?
• Competitors: Can you see who displaced your client?
• Prompt history: Can you demonstrate movement month over month?
• Client reporting: Can you turn the data into something client-ready without hours of spreadsheet work?
• Multi-client economics: What does it cost when you have 10, 20, or 30 clients rather than one?
• API/export: Important if you eventually want your own agency dashboard.

The market is moving quickly, and the differences between these products are increasingly about workflow and data granularity rather than whether they "track ChatGPT." Promptwatch

Bottom line:
Peec → best fit for a small agency serious about citation/ranking reporting.
Otterly → best value and easiest way to get started.
Profound → best when clients justify enterprise-level spend.

If you tell me roughly how many clients you want to monitor (e.g. 5, 20, 50) and your monthly budget, I can narrow this to the best 2–3 plans and calculate the approximate cost per client.

That is much more actionable than simply saying "your brand was mentioned."

Best budget option: OtterlyAI

Otterly is the one I'd trial first if budget matters. Its current analytics covers seven engines—ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude—and tracks mentions, position, sentiment, share of voice, and the actual URLs being cited. Otterly

Its published entry pricing is also considerably lower than the heavier platforms, starting around $29/month, although the agency-level plans are what you should evaluate for multiple clients. Otterly

One caveat: native white-label reporting appears to be a weakness; agencies may need to export data into Looker Studio for branded client reporting. nxtg.ai

When I'd pay for Profound

Go with Profound if your agency has larger clients and needs deeper enterprise-grade analysis rather than simply monitoring rankings.

It's overkill for many small agencies, though. Recent comparisons consistently put it in the enterprise category, while Peec/Otterly are better suited to smaller teams.

What I'd actually do

For a small agency, I'd trial Peec and Otterly against the exact same 30–50 client prompts before buying.

Don't compare feature checklists. Compare:

For a small agency managing multiple client brands, I’d shortlist these:

My pick: OtterlyAI

For your particular use case, OtterlyAI looks like the strongest starting point. It runs the same prompt set across multiple AI engines and records the actual answers, including brand position/order, mentions, sentiment, competitors, and the URLs being cited. Its current coverage includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. otterly.aiotterly.ai

That's important because I'd avoid tools that give you merely a generic "AI visibility score." For an agency, you want to be able to tell a client:

"You appeared in 38% of the relevant AI answers this month, up from 24%. Competitor X appeared in 51%, and these 12 websites were responsible for most of the citations."

Otterly specifically supports citation-level tracking, competitor comparison, reports/exports and an agency program. Its published entry price is currently around $29/month, although you'll want to check the actual multi-client/agency pricing before choosing it. otterly.aiotterly.ai

Best cheap/simple alternative: Citations.io

If your agency mostly wants "Are we getting mentioned and cited, and who is being cited instead?", I'd also test Citations.io.

It currently tracks ChatGPT, Gemini, Perplexity and Claude and shows the underlying cited URLs, competitor share of answer, and citation trends. It advertises plans starting at $29/month. citations.io

It's less attractive if you need broad Google AI coverage or a sophisticated agency reporting workflow.

Where Semrush makes sense

If you're already paying for Semrush for conventional SEO, its AI visibility functionality is worth evaluating before adding another SaaS subscription. Semrush's current positioning combines AI visibility with its existing SEO/content workflow. www.semrush.com

I'd choose it when AI visibility is an extension of your existing SEO reporting, rather than when citation monitoring itself is the agency's core requirement.

One important caveat

"AI ranking" isn't really analogous to Google rank #1. The useful measurements are usually:

• Mention rate — how often the client appears
• Recommendation/rank position — where they appear when multiple brands are recommended
• Citation rate — how often the client's site gets cited
• Citation share — client's share versus competitors
• Competitor displacement — who appears when the client doesn't
• Sentiment/context — how the AI describes the client
• Prompt-level trends — which specific commercial questions are being won/lost

That's particularly important because AI citation patterns can change substantially over short periods; recent data, for example, showed a sharp change in Reddit's share of ChatGPT citations within weeks. www.axios.com

If I were setting this up for a 5–20 client agency, I'd trial OtterlyAI and Citations.io side-by-side on the same 30–50 prompts for one client. Compare the raw answers/citations, not just the dashboards. Whichever gives you the most defensible client report wins.

If you tell me roughly how many clients/domains you need to monitor (e.g. 5, 20, 50+) and your monthly budget, I can narrow this down to the best 2–3 and compare actual agency pricing, number of prompts, seats, white-label reporting, API access, and historical data.

If you’re a small agency managing several client accounts, I’d prioritize multi-brand workspaces, prompt-level tracking, citation/source tracking, competitor comparisons, and client-ready reporting over the sheer number of AI engines.

My shortlist

1. otterly.ai — my default recommendation

For a small agency, this is probably where I'd start.

It tracks brand mentions, citations, competitors and prompt visibility across major AI surfaces, with coverage including ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot. Recent comparisons put its entry pricing around $29/month, making it much easier to deploy across multiple clients than enterprise-oriented platforms. KITLabs Omid Saffari

Why I'd choose it: you can get a useful answer to the client question, “Are we showing up in ChatGPT and what sources is ChatGPT citing?” without buying a massive enterprise platform.

One caveat: native white-label reporting appears less developed than some agency-focused competitors; one recent comparison notes that Otterly currently points agencies toward a Looker Studio approach for branded dashboards. Baarely

2. peec.ai — best for reporting/analysis

I'd look closely at Peec if your agency's main deliverable is AI visibility reporting rather than content optimization.

It focuses heavily on visibility, competitor benchmarking, prompt-level analysis and citations. Recent comparisons put entry pricing around €85–95/month, with unlimited users on plans being a particularly nice property for agencies. Omid Saffari Baarely

Best fit: 5–20 clients where you want a polished analytics workflow and multiple people on the agency side accessing the data.

3. scrunch.com — best if you want to act on the data

Scrunch goes beyond “you got cited 12% of the time” toward AI-agent visibility, crawler analytics and content/site optimization. It also has agency-oriented white-label functionality. The tradeoff is price: recent reporting puts its starter offering around $250/month. Baarely Bloomiro

I'd consider this once you're doing enough GEO work that monitoring is only one piece of your service.

4. tryprofound.com — excellent, but probably too much

Profound is the one I'd put in front of a large brand or sophisticated enterprise SEO/PR team. It offers considerably deeper AI-search intelligence and broad engine coverage. Recent comparisons consistently position it at the enterprise end of the market. TechnologyAdvice Baarely

For a small agency, I'd only pay for it if clients are demanding enterprise-level intelligence and you're able to pass that cost through.

5. rankability.com — interesting if you want SEO + AI together

Rankability is worth considering if you don't want a separate AI-visibility platform. Its positioning is explicitly around combining traditional search performance with AI answers and citations, rather than treating AI visibility as an isolated metric. Rankability

What I'd actually buy

For a small agency, I'd probably test Otterly vs. Peec with 2–3 real clients for a month.

Your test should include roughly 20–50 commercially important prompts per client, such as:

• “best [service] in [city]”
• “[service] for [customer type]”
• “alternatives to [competitor]”
• “best [product/service] for [use case]”
• “[brand] reviews”
• “[brand] vs [competitor]”

Then compare whether each platform gives you:

1. Actual answer-level rankings/position
2. Exact citation URLs, not merely “brand mentioned”
3. Citation share vs. competitors
4. Prompt history, so you can demonstrate improvement
5. Multiple AI engines
6. Client/brand separation
7. Exportable or white-label reporting
8. Location/language controls
9. API or Looker Studio integration
10. Enough prompt capacity that you aren't constantly rationing queries

That's important because AI visibility is unusually volatile. For example, recent data showed Reddit's share of ChatGPT citations dropping sharply over just a few weeks, illustrating why you want to monitor which sources are actually being cited, rather than treating AI visibility as a static ranking. axios.com

My ranking for your use case: Otterly → Peec → Scrunch → Rankability → Profound.

If you tell me roughly how many clients you manage (e.g. 5, 20, 50) and whether you need white-label client reports, I can narrow this down to the best 2–3 plans and estimate your monthly cost.

2. peec.ai — best for reporting/analysis

I'd look closely at Peec if your agency's main deliverable is AI visibility reporting rather than content optimization.

It focuses heavily on visibility, competitor benchmarking, prompt-level analysis and citations. Recent comparisons put entry pricing around €85–95/month, with unlimited users on plans being a particularly nice property for agencies. Omid Saffari Baarely

Best fit: 5–20 clients where you want a polished analytics workflow and multiple people on the agency side accessing the data.

3. scrunch.com — best if you want to act on the data

Scrunch goes beyond “you got cited 12% of the time” toward AI-agent visibility, crawler analytics and content/site optimization. It also has agency-oriented white-label functionality. The tradeoff is price: recent reporting puts its starter offering around $250/month. Baarely Bloomiro

I'd consider this once you're doing enough GEO work that monitoring is only one piece of your service.

4. tryprofound.com — excellent, but probably too much

Profound is the one I'd put in front of a large brand or sophisticated enterprise SEO/PR team. It offers considerably deeper AI-search intelligence and broad engine coverage. Recent comparisons consistently position it at the enterprise end of the market. technologyadvice.com Baarely

For a small agency, I'd only pay for it if clients are demanding enterprise-level intelligence and you're able to pass that cost through.

5. rankability.com — interesting if you want SEO + AI together

Rankability is worth considering if you don't want a separate AI-visibility platform. Its positioning is explicitly around combining traditional search performance with AI answers and citations, rather than treating AI visibility as an isolated metric.

What I'd actually buy

For a small agency, I’d prioritize tools that do multi-client tracking, prompt monitoring, citation/source analysis, competitor comparisons, and client-ready reporting. The AI visibility market is changing quickly, but these are the ones I’d shortlist. AI Visibility Software Semrush

Best AI answer ranking & citation monitoring tools for agencies

My picks by agency size

1–10 clients: keep it simple

I’d look at:

• Otterly.ai
• Peec AI

You mainly need:

• “Are we appearing in ChatGPT/Gemini/Perplexity?”
• “Who is getting cited instead?”
• “Which pages are winning citations?”

10–50 clients: build a reporting product

I’d lean toward:

• SE Ranking if SEO is your core service
• Profound if AI visibility is becoming a premium offering

If AI visibility is a new service you want to sell

Look for:

• White-label reports
• Client workspaces
• Historical prompt tracking
• Competitor share-of-voice
• Citation URL exports
• Recommendations (not just dashboards)

A lot of tools can show “you appeared 18% of the time,” but agencies need to answer the client question: “What do we change next month to get cited more?” Rankability

My practical small-agency stack

For many boutique SEO/content agencies, I’d probably run:

1. AI visibility tracker: Otterly.ai or Peec AI
2. Traditional SEO: your existing rank tracker (SE Ranking, Ahrefs, Semrush, etc.)
3. Reporting layer: Looker Studio or your client reporting platform
4. Monthly deliverable: - AI mention rate
5. citation sources gained/lost
6. competitors replacing you
7. recommended content/entity improvements

I would avoid buying a $1k+/month enterprise AI platform until you have enough clients where AI visibility reporting is a meaningful revenue line. TechnologyAdvice

If you tell me your agency size (number of clients), whether you do SEO/content/PR/local SEO, and your monthly tool budget, I can narrow this to 2–3 choices.

For a small agency managing multiple client brands, I’d shortlist Peec AI and OtterlyAI first, with Profound as the “we’ve outgrown the small-agency tier” option.

My ranking

1. peec.ai — my pick for your use case

Peec is particularly interesting for agencies because it tracks mentions, average position, citations, and sentiment at the prompt level, with daily monitoring. It covers major surfaces including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode. Peec

The important distinction is that it separates “the brand was mentioned” from “the client's site actually got cited.” That's exactly the distinction I'd want in an agency report.

I'd choose Peec if: you're going to sell AI-search visibility as an ongoing client service rather than merely occasionally checking whether clients appear in ChatGPT.

2. otterly.ai — best value

Otterly is probably the easiest one to recommend if you're watching costs. Its current entry point is reported at $29/month, and it offers citation tracking, share-of-voice, competitors, prompt research, exports/API and Looker Studio integration. Otterly Otterly

It monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. Otterly

The agency-specific features are a big plus: multiple workspaces and white-label/client reporting are explicitly built into its agency offering. Otterly

I'd choose Otterly if: you have lots of smaller clients and need to keep the cost per client low.

3. tryprofound.com — best if you need serious enterprise analytics

Profound is the heavyweight. It goes deeper into prompt-level citation data, competitive benchmarking and AI-search analytics across a broad set of answer engines. MarketerHire Authoricy

For a small agency, though, I'd be reluctant to start here unless you're already handling sizeable enterprise accounts. Current market comparisons put it firmly in the enterprise/custom-contract category. UX Continuum

What I'd actually do

If I were setting this up for a 5–20 client SEO/content agency, I'd test:

Peec vs. Otterly for 2–3 weeks.

Build the same monitoring set for 2–3 representative clients:

• 20–50 important buyer questions per client
• ChatGPT
• Perplexity
• Google AI Overviews / AI Mode
• Gemini
• Claude
• 3–5 competitors
• Brand mention rate
• Citation rate
• Citation URLs
• Position/share of voice
• Sentiment
• Change over time

The key metric I'd sell clients isn't simply “AI ranking.” I'd report something like:

AI Visibility: 38%
Citation Rate: 24%
Share of Voice: #2
Competitor Citation Gap: 17 prompts
Top Cited Pages: /guide-x, /services-y

That gives you a much more defensible monthly deliverable than screenshots of ChatGPT answers.

Bottom line: Peec if analytics quality and client insight matter most; OtterlyAI if agency economics, reporting and ease of use matter most. Current 2026 comparisons also consistently put those two in the sweet spot between inexpensive trackers and enterprise platforms. ApexStrata AEO Labs

If you tell me roughly how many clients, prompts per client, and your monthly budget, I can narrow it down to the cheapest setup that won't box you in.

Otterly is probably the easiest one to recommend if you're watching costs. Its current entry point is reported at $29/month, and it offers citation tracking, share-of-voice, competitors, prompt research, exports/API and Looker Studio integration. Otterly Otterly

It monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. Otterly

The agency-specific features are a big plus: multiple workspaces and white-label/client reporting are explicitly built into its agency offering. Otterly

I'd choose Otterly if: you have lots of smaller clients and need to keep the cost per client low.

3. tryprofound.com — best if you need serious enterprise analytics

Profound is the heavyweight. It goes deeper into prompt-level citation data, competitive benchmarking and AI-search analytics across a broad set of answer engines. marketerhire.com authoricy.com

For a small agency, though, I'd be reluctant to start here unless you're already handling sizeable enterprise accounts. Current market comparisons put it firmly in the enterprise/custom-contract category.

What I'd actually do

If I were setting this up for a 5–20 client SEO/content agency, I'd test:

Peec vs. Otterly for 2–3 weeks.

For a small agency managing multiple clients, you’ll want an AI visibility / AEO (Answer Engine Optimization) platform that can do more than “does ChatGPT mention us?” Look for:

• Multi-client workspaces
• Prompt tracking at scale
• Citation/source URL tracking
• Competitor comparisons
• White-label reports
• Export/API options
• Coverage across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot (or at least the ones your clients care about) www.prismnews.comomnicite.coomidsaffari.com

My shortlist:

My recommendation for a small agency

Start with Peec AI if you have:

• 5–50 clients
• recurring SEO/content retainers
• a need to show “AI search visibility” as a monthly deliverable

A practical agency stack would be:

1. Peec AI → AI mentions, citations, competitor share-of-voice
2. Ahrefs or Semrush → traditional rankings/backlinks/content research
3. Looker Studio / client portal → polished monthly reporting
4. Manual prompt library → your clients’ highest-value buyer questions

www.prismnews.comomnicite.coomidsaffari.com

Questions I’d ask before buying

• How many clients/domains do you need to track?
• Roughly how many prompts per client? (10? 100? 1,000?)
• Do clients expect a white-labeled dashboard or just a PDF/report?
• Are you mainly serving local businesses, B2B, or ecommerce?

If you tell me your agency size (number of clients + niche), I can narrow this to a realistic shortlist and pricing tier.

For a small agency managing multiple clients, I’d prioritize tools that do three things well:

1. Track AI answer visibility (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews/AI Mode)
2. Show citations/source URLs (who is getting referenced instead of your client)
3. Provide client-ready reporting (dashboards, exports, white-label options)

The market is still evolving, but these are the strongest options to evaluate. technologyadvice.com

My shortlist for a small agency

Best overall starting point: Otterly.ai
Good fit if your main deliverable is:

“Here’s where your brand appears in AI answers, which competitors are winning, and which sources are being cited.”

Best if you already sell SEO retainers: Semrush or Ahrefs
You can add AI visibility reporting without adding another completely separate platform. www.semrush.com

Best premium/client-enterprise option: Profound
If you manage larger brands and need deeper reporting around prompts, citations, sentiment, and competitive share of voice. technologyadvice.com

What I would avoid for a small agency

• Tools that only count brand mentions but don’t show citation sources
• Tools that only track one engine (for example, only ChatGPT)
• Dashboards without export/white-label reporting
• Treating AI visibility scores as equivalent to Google rankings (they’re a different metric)

A practical agency stack

For a 5–30 client agency, a reasonable setup would be:

• SEO foundation: Semrush / Ahrefs / SE Ranking
• AI visibility layer: Otterly.ai or Profound
• Reporting: Looker Studio or your existing client reporting platform
• Monthly KPI examples:
  • % of tracked prompts where client appears
  • citation count
  • citation domains gained/lost
  • competitor share of AI answers
  • AI answer sentiment/context

One thing I’d ask before recommending a specific winner: how many client domains do you need to monitor (e.g., 10, 50, 200+), and do you need white-label client reports? That changes the best choice quite a bit.

For a small agency managing multiple clients, I’d narrow it to Otterly.AI, Peec AI, and Profound. The category has matured enough that the important distinction is no longer just “does it track mentions?” but how well it tracks prompt-level visibility, actual source URLs/citations, competitors, and client reporting. presenc.ai

My shortlist

Current 2026 comparisons put Otterly around the $29/mo entry level, Peec around $95/mo, while Profound is substantially more enterprise-oriented. Pricing and limits vary by tier, so I'd verify them before buying. www.aeolabs.aisignalscv.com

🥇 What I'd pick: Peec AI

For your specific use case—an agency rather than one brand—I'd lean Peec AI.

The reason is that you probably don't just need to answer:

“Does Client X appear in ChatGPT?”

You want to be able to report:

• Which prompts trigger the client
• Which AI platforms mention them
• Which URLs are being cited
• How often competitors are appearing instead
• Share of voice / visibility over time
• Whether the client is gaining or losing ground
• Which third-party sources are influencing the answers
• Something you can turn into a monthly client report

Peec is repeatedly positioned as the agency/mid-market sweet spot in current comparisons, particularly for multi-engine and prompt-level monitoring. www.aeolabs.aisignalscv.com

When I'd choose Otterly instead

If you're early in selling AI-search/AEO services and don't yet have many clients, I'd start with Otterly. It gives you the core measurements without committing to a much more expensive platform. Current comparisons list it tracking ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, which is a very useful coverage set for a small agency. kitlabs.ai

That makes it particularly attractive if you want to test:

“Can we actually turn AI visibility monitoring into a recurring client service?”

before spending heavily.

One thing I'd prioritize above almost everything else

Don't buy a tool that only reports brand mentions.

You want citation-level data—i.e. which specific pages/sites are AI engines using as evidence. That's materially more useful because it lets your agency tell a client:

“You're being mentioned 18% of the time, but competitors are getting cited from these 12 publications and directories that rarely cite you.”

Citation tracking is distinct from ordinary brand-mention monitoring and traditional backlink tracking. presenc.ai

My practical ranking for a small agency:

1. Peec AI → best agency balance
2. Otterly.AI → best value / easiest entry
3. Profound → best if you have larger clients and need deep reporting
4. Semrush AI Toolkit → best if you already live in Semrush

If you tell me roughly how many clients and prompts you want to track (e.g. 10 clients × 50 prompts), I can compare the actual tiers/costs and tell you which one is likely to be cheapest per client.

For a small agency managing several clients, I’d focus less on “AI rank tracking” and more on prompt-level visibility + citation tracking + competitor share of voice + client reporting.

My shortlist

🥇 I'd start with Peec AI

For an agency, Peec is probably the sweet spot. Current comparisons put its entry plans around $95/month, with unlimited users, and it focuses heavily on tracking brand visibility, competitors and citations across AI engines. omidsaffari.com

That makes it attractive if your workflow is something like:

Client → 30–100 important prompts → monitor ChatGPT/Perplexity/Gemini/Google AI → see who gets cited → identify citation gaps → make SEO/content changes → report improvement.

The particularly useful metric isn't simply “Did AI mention the client?” It's:

Prompt → answer → client mention → position/prominence → cited source → competitor citations → change over time.

That's much closer to something you can turn into an agency deliverable.

🥈 Otterly if you want to keep costs down

Otterly.AI starts around $29/month and is one of the more accessible ways to start monitoring AI visibility. Current comparisons describe it as particularly suitable for smaller teams/agencies, with coverage including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available on paid tiers. baarely.comcited.md

I'd choose it if you're still figuring out whether clients will actually pay for AI-search reporting.

One agency-specific caveat: current comparisons say Otterly doesn't have native white-label reporting, although you can work around that with Looker Studio. baarely.com

🥉 Scrunch if you want an optimization layer

Scrunch AI is more interesting if your agency intends to sell “AI visibility optimization” rather than simply “AI visibility reporting.” It combines monitoring with tools aimed at making sites more accessible/useful to AI agents, and current comparisons put its agency-oriented plans around $250/month and up. baarely.comcited.md

I'd skip Profound for now

Profound is one of the strongest platforms in the category, particularly for large organizations wanting extensive AI-engine coverage, analytics and integrations. But for a small agency, you're likely paying for enterprise depth before you need it. Current comparisons characterize it as the enterprise option. baarely.comcited.md

One important distinction

Don't buy a tool just because it says it tracks “AI rankings.”

You want these capabilities:

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Gemini
• Ideally Claude/Copilot depending on your clients
• Custom prompts by client
• Competitor tracking
• Actual citation URLs
• Citation/source-domain analysis
• Share of voice
• Historical tracking
• Location/language targeting where relevant
• Exportable/white-label reports
• Multiple client/project management
• Alerts when visibility or citations change

The category has moved toward measuring mentions, citations, source URLs and share of voice, rather than traditional 1–100 keyword rankings. slatehq.com

What I'd do in your position

Start with Peec if you already have paying clients. Start with Otterly if you're validating the offering.

Then build your agency reporting around 10–30 high-intent prompts per client, rather than hundreds of generic prompts. For example, for a web-design client:

• “best web design agencies in [city]”
• “best Shopify agencies for [industry]”
• “who can redesign a website for [type of business]?”
• “[client] vs [competitor]”
• “best [service] company near me”
• “how much does [service] cost?”

Track whether the client is mentioned, whether they're cited, which URL is cited, who beats them, and what sources AI relies upon.

That gives you a much more compelling monthly client report than “your AI visibility score went from 42 to 47.”

If you tell me roughly how many clients you want to track (e.g. 5, 20, 50) and your monthly software budget, I can narrow this to the best 2–3 options and estimate the actual monthly cost for your agency.

For a small agency managing multiple clients, I’d prioritize tools that do four things well:

1. Track brand mentions/rankings inside AI answers (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews)
2. Show which URLs/sources get cited
3. Compare client vs. competitor visibility
4. Produce client-friendly reports

The market is moving quickly, but these are the strongest fits right now. technologyadvice.com

My shortlist for a small agency

Best overall starting stack

• OtterlyAI → lightweight AI visibility monitoring for several clients
• Semrush or SE Ranking → keep your traditional SEO reporting stack
• Add a specialist citation tool later if clients demand deeper AI-search reporting

Best if you want to sell “AI SEO / GEO” as a new service

• Peec AI or Scrunch AI for citation/source analysis
• Build reports around:
  • “% of prompts where client appears”
  • “share of voice vs competitors”
  • “sources AI engines cite”
  • “missing citations/opportunities”

Best if you have 20+ clients and need polished dashboards

• Profound is likely closer to what larger agencies need. technologyadvice.com

A practical agency workflow would be:

1. Create 25–100 buyer-intent prompts per client (“best X company in [city]”, “alternatives to X”, “top providers for Y”)
2. Track weekly AI answers
3. Record:
   • appearance rate
   • position/order in recommendations
   • cited URLs
   • competitor mentions
4. Turn gaps into content, PR, reviews, and digital PR campaigns

For a small agency (say under ~25 clients), I’d probably start with OtterlyAI or Peec AI, not an enterprise platform. signalscv.comwww.allaboutai.com

If you tell me your agency type (SEO, PPC, web dev, PR, local SEO, SaaS clients, etc.) and approximate client count, I can narrow it to a 2–3 tool stack with estimated monthly cost.

For a small agency managing several client accounts, I’d shortlist Otterly.AI, Peec AI, and Profound. The biggest thing is to distinguish “brand mentioned” from “your site/content actually cited”—the latter is much more useful for proving SEO/AEO work is working. technologyadvice.comwww.aeolabs.ai

These rankings broadly line up with recent 2026 comparisons: TechnologyAdvice currently puts Profound first overall, Otterly second and Scrunch third, while specifically describing Otterly as the best fit for marketing teams/agencies. technologyadvice.com

🥇 I'd start with Otterly.AI

For a small agency, Otterly is probably the sweet spot.

It tracks brand mentions, citations, prompt-level visibility and competitors across several important answer engines, rather than just giving you a generic “AI visibility score.” Current 2026 comparisons put its entry pricing around $29/month, although you should verify the current plan limits before buying. kitlabs.ai

The important agency workflow is:

Client → 30–100 high-value prompts → monitor monthly → see which competitors win → see which URLs get cited → report movement → create/modify content.

That's considerably more actionable than simply telling a client “your AI visibility increased 8%.”

🥈 Peec AI if reporting/analytics are the priority

I'd look closely at Peec AI if you have enough clients that you care about clean dashboards and competitive analysis more than having the absolute cheapest entry point.

Recent comparisons put Peec around €89–95/month starting territory, depending on plan/source, and characterize it as a particularly good fit for agencies and multi-engine tracking. www.aeolabs.aitechnologyadvice.com

🥉 Profound if you're already serious about selling GEO

Profound is the one I'd investigate if your agency wants to make AI-search visibility a major service line rather than an add-on to SEO.

It goes deeper into things such as prompt volumes, citations, sentiment, AI visibility and agent/crawler analytics. The downside is cost and complexity; current comparisons put it around the enterprise end of the market. www.aeolabs.aitechnologyadvice.com

What I would not optimize for

Don't choose based simply on number of AI engines supported.

I'd score vendors on:

1. Citation tracking — exact URLs/pages being cited.
2. Prompt tracking — your actual commercial questions, not random queries.
3. Competitive share of voice — who gets recommended instead of your client.
4. Historical answer snapshots — useful for proving changes to clients.
5. Multi-client management — critical for an agency.
6. White-label reporting — ideally clients don't need another login.
7. Location/language controls — especially important for local clients.
8. API/export — lets you build your own agency dashboard later.
9. Citation/source discovery — why the model chose the competitor.
10. Cost per client/prompt — this can become the hidden expense.

The industry is also moving beyond simple “rankings”: recommendation rate, citation rate, share of voice and which sources AI systems rely upon are becoming the more meaningful metrics. www.seoforgpt.io

My recommendation for your agency

If you have ~5–30 clients: start with Otterly.AI.

If you have ~20–100+ clients and want sophisticated reporting: trial Peec AI.

If AI visibility is becoming a core billable service: evaluate Profound.

And I'd keep your traditional SEO platform (Ahrefs/Semrush/etc.) alongside it rather than expecting an AI tracker to replace conventional rank tracking.

If you tell me roughly how many clients you manage, your monthly tool budget, and whether you need white-label client reports, I can narrow this to the best 2–3 options and compare their current agency pricing/features.

For a small agency managing multiple clients, I’d prioritize client workspaces, citation-level data, white-label reporting, prompt tracking, and price per client over sheer enterprise features.

My shortlist

Current comparisons consistently put Otterly, Peec, and the dedicated AI-visibility platforms ahead of simply adding an AI feature to a conventional rank tracker. technologyadvice.com

🥇 I'd start with Otterly.AI

For your use case, Otterly looks like the best balance of capability and agency practicality. It tracks mentions, citations and visibility across the major AI search environments, while also providing prompt research and GEO-oriented analysis. Current independent comparisons specifically rate it highly for marketing teams and agencies. technologyadvice.com

The key thing I'd test in a trial is how easy it is to turn raw AI answers into something you can show a client:

“You appeared in 42% of our target AI queries this month, up from 27%; here are the 12 URLs getting cited, and here are the competitors replacing you.”

That's much more valuable than simply having an "AI visibility score."

🥈 Peec is particularly interesting for agency reporting

Peec AI explicitly supports agency workflows: daily tracking of mention rate, average position, citations and sentiment, plus client-oriented reporting. It also supports Looker/Data Studio, CSV/API export, scheduled Slack summaries, and Google Slides reporting. peec.ai

That makes it particularly attractive if AI visibility reporting is becoming a recurring client deliverable rather than something your SEO team just monitors internally.

💰 If cost matters: LLMrefs / Rankscale

LLMrefs is worth putting on the trial list. It aggregates AI responses, citations and brand data across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Grok and others, rather than requiring you to manually manage every prompt. llmrefs.com

Rankscale is another interesting value option if you want very broad engine coverage; a recent agency-focused comparison lists it at €20/month for its entry tier and 17+ AI engines. www.rankability.com

What I'd actually do

If I were choosing for a 5–20 client SEO/content agency, I'd trial these three:

1. Otterly — best all-around agency candidate
2. Peec — best if polished client reporting is critical
3. LLMrefs — best value/broad monitoring candidate

Then give each the same 25–50 prompts for one real client and compare:

• Brand mention rate
• Citation rate
• Exact cited URLs
• Competitor citations
• Position/prominence within answers
• Share of voice
• Historical tracking
• Geographic/language targeting
• Number of engines
• Prompt volume limits
• Number of client projects/workspaces
• White-label reports
• API/export
• Cost as you scale from 5 → 20 → 50 clients

One important distinction: “mentioned” and “cited” should be separate metrics. Peec, for example, explicitly distinguishes them because a brand can be cited without actually being named in the answer. peec.ai

Also, don't judge these tools solely by traditional "rank." AI answers are dynamic and non-deterministic, so citation frequency, source URL, competitive share of voice, and trend over repeated prompts are generally more useful agency KPIs than pretending there is one fixed AI ranking position. llmrefs.com

If you tell me roughly how many clients you manage (e.g. 5, 20, 50+) and your monthly budget, I can narrow this to the 2–3 best options and compare their current agency pricing/features.

For a small agency managing several clients, I’d prioritize tools that can track exact prompts, AI answer position/visibility, citations/sources, competitors, multiple engines, and client reporting—not just a generic “AI visibility score.” That distinction matters because AI results are inherently variable; repeated measurements are much more meaningful than a single snapshot. arxiv.org

My shortlist

🥇 I'd start with Otterly

For your use case, Otterly is probably the sweet spot. Current industry comparisons consistently put it among the more affordable dedicated AI-visibility platforms, with monitoring across multiple AI engines, competitive tracking and citation/source analysis. ailedgrowth.com

The important agency workflow is:

Client → tracked prompts → AI answer → position/mention → cited URL → competitor → change over time

That's much more useful than simply telling a client, “Your AI visibility score is 63.”

🥈 Peec if you want a cleaner AI-only product

Peec is worth a serious trial if you don't need a traditional SEO suite. It is purpose-built around AI search analytics—mentions, citations, competitors and the sources appearing in answers. Community comparisons also tend to position it as a relatively accessible option for teams that don't want enterprise complexity. www.reddit.com

I'd lean Peec over Otterly if your agency's service is becoming specifically GEO/AEO, rather than traditional SEO plus AI tracking.

🥉 Semrush if you're already a Semrush agency

This is probably the easiest operational choice if you're already paying for Semrush.

Its current AI Visibility Toolkit is $99/month per domain and includes AI visibility reporting, competitor/prompt research, 25 custom prompts, and mentions from ChatGPT, Google AI, Gemini and Perplexity. www.semrush.com

The big advantage isn't necessarily that its AI tracking is better—it is that you can put traditional rankings + AI visibility + competitor research + reporting in one ecosystem.

For an agency, that's compelling.

Ahrefs is the sleeper choice

Ahrefs' Brand Radar has become unusually powerful. It currently covers Google AI Overviews/AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok and Claude, and tracks mentions, citations, impressions and AI share of voice. help.ahrefs.com

It also has a huge search-backed prompt database rather than relying exclusively on a small set of synthetic prompts. ahrefs.com

The downside for a small agency is price. The full multi-platform Brand Radar offering is currently listed around $699/month, while individual platform indexes start at $199/month; custom prompt tracking starts at $50/month. help.ahrefs.com

So I'd choose Ahrefs when research depth matters more than minimizing software cost.

What I'd buy for a 5–20 client agency

If you're starting from scratch:

Otterly → first choice
Peec → second choice
Semrush → if you already use Semrush
Ahrefs → if you're already heavily invested in Ahrefs

I'd not jump straight to Profound or another enterprise platform unless you're selling a fairly sophisticated AEO/GEO service.

One important buying criterion

Make sure the tool lets you track your own exact commercial prompts, rather than relying solely on its prebuilt prompt database.

For example, for a client selling commercial HVAC services, you'd want to monitor things like:

• “best HVAC company in Annapolis”
• “HVAC companies near me”
• “who should I hire for AC replacement in Maryland?”
• “best heat pump installer near Annapolis”
• “[competitor] vs [client]”
• “most reliable HVAC companies in Anne Arundel County”

Then measure whether the client appears, where they appear, whether their site is cited, which third-party sites are cited instead, and how that changes month to month.

That's considerably more actionable than a generic AI visibility number.

If you tell me roughly how many clients/domains you need to monitor (e.g. 5, 10, 25, 50) and whether you're already using Semrush or Ahrefs, I can narrow this to the cheapest/best setup and estimate the monthly cost.

For a small agency, I’d prioritize multi-client management, prompt-level tracking, citation/source reporting, and client-friendly reporting over the deepest enterprise AEO features.

My shortlist

🥇 My pick: OtterlyAI

For a small agency managing several clients, OtterlyAI is probably where I'd start. It runs tracked prompts daily and currently covers ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. It reports whether you're mentioned, whether your site is cited, and how you compare with competitors. help.otterly.ai

That's particularly useful for an agency because you can structure each client around something like:

• 25–50 high-value commercial prompts
• 3–5 competitors
• Brand mention/rank
• Which URL/domain was cited
• Citation frequency over time
• Which questions you're absent from
• Which competitors are consistently winning

I'd rather have that clean dataset across 10 clients than pay for a giant enterprise platform whose extra functionality you don't use.

🥈 Peec AI

I'd demo Peec alongside Otterly if citation analysis is the centerpiece of your service. It's positioned more specifically around AI-search analytics rather than traditional SEO.

One important consideration: don't evaluate these platforms based solely on their "AI visibility score." AI answers are inherently variable. Research published in 2026 found substantial citation/ranking variability between repeated queries, meaning a good monitoring system needs repeated sampling and trends rather than treating one answer as ground truth. arxiv.org

🥉 Semrush if you already use it

If your agency already pays for Semrush, I'd seriously consider adding its AI Visibility Toolkit instead of buying another standalone platform.

The current base offering is $99/month per domain annually and includes 25 custom prompts, daily AI rankings, competitor analysis, and mentions from ChatGPT, Google AI, Gemini and Perplexity. www.semrush.com

The downside for an agency is obvious: per-domain economics can get ugly as your client count grows.

Ahrefs Brand Radar is interesting

Ahrefs has become much more compelling for agencies that want AI visibility plus traditional SEO intelligence. Brand Radar tracks mentions, citations, impressions and AI Share of Voice, and its database is based on search-backed prompts rather than solely synthetic prompt sets. ahrefs.com

I'd favor it if your agency already lives in Ahrefs.

What I'd actually buy

If you're starting from scratch:

OtterlyAI → test for 30 days → compare against Peec → standardize whichever produces the clearest client reports.

And I'd build your agency reporting around five metrics, not a proprietary "AI score":

1. Answer visibility — % of tracked prompts where the client appears
2. Answer position — where the client appears relative to competitors
3. Citation rate — % of answers citing the client's site
4. Citation share — which third-party sites are being cited instead
5. Competitor share of voice — who is winning the same prompts

That distinction matters because being mentioned and being cited are not the same thing. Recent research specifically argues that measuring citation count alone misses whether a cited page actually contributes meaningfully to the generated answer. arxiv.org

For a small agency, my ranking would be:

1. OtterlyAI — best overall starting point
2. Peec — best if citation intelligence is your product
3. Semrush — best if you're already a Semrush shop
4. Ahrefs Brand Radar — best if you're already an Ahrefs shop
5. Profound — best once your clients justify enterprise-level AEO work

If you tell me roughly how many clients you need to monitor (e.g. 5, 20, 50) and whether you already use Semrush/Ahrefs, I can narrow this down to the cheapest setup that will scale, including estimated monthly cost.

If you're a small agency managing several client brands, I’d shortlist these rather than buying a big enterprise SEO suite.

🥇 My pick: OtterlyAI

For a small agency, OtterlyAI looks like the sweet spot.

It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Microsoft Copilot, tracking brand mentions, share of voice, rankings and—importantly for your question—actual website citations. otterly.aiotterly.ai

The agency functionality is particularly relevant: separate workspaces for clients, pitch workspaces, white-label/Looker Studio reporting, and centralized agency management. otterly.aiotterly.ai

Its published pricing also starts much lower than the enterprise-oriented alternatives; its own comparison material lists plans starting around $29/month, although I'd verify the current configuration against the number of prompts/engines you'll actually need. otterly.ai

Why I'd choose it: you're probably selling/reporting "AI visibility" to clients, so you need something that makes it easy to answer:

"For the 50 questions that matter to this client, are they appearing in AI answers, where are they ranking, who gets cited instead, and which URLs are being cited?"

Otterly is built around exactly that workflow.

🥈 Peec AI — best upgrade for a growing agency

Peec AI is probably the one I'd demo alongside Otterly.

Its agency plans are explicitly designed around multiple clients, with shared credit pools, client projects, pitch workspaces and reporting. Its published agency tiers include 10,000 credits for Essential, 25,000 for Growth, and 65,000 for Scale. peec.ai

The interesting part is that its measurement model is very transparent: 1 prompt × 1 model × 1 day = 1 credit. So you can actually calculate what monitoring 20 clients × 50 prompts × 3 models will cost. peec.ai

I'd lean Peec over Otterly if your agency is going to make AI-search monitoring a serious recurring service rather than simply adding it to existing SEO reports.

🥉 Profound — best analytics, but probably too much for you

Profound is extremely compelling if your clients are larger.

It tracks visibility, rankings, citations, sentiment and competitors, and can show exactly which sources AI systems are using. www.tryprofound.com

Its higher-end coverage includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Grok, Meta AI and DeepSeek. www.tryprofound.com

The catch is cost/complexity. Its starter plan is ChatGPT-only with 50 prompts, while broader/multi-company agency setups move toward custom pricing. www.tryprofound.com

I'd only start here if your clients are demanding serious competitive intelligence and executive-level AI visibility reporting.

What about Scrunch?

Scrunch is impressive specifically for citation analysis. You can drill from AI platform → prompt → cited domain → specific URL and see citation trends over time. scrunch.com

But its published Core plan is $250/month for 125 prompts and one brand workspace, so I'd put it behind Otterly/Peec for a small agency unless its deeper citation intelligence is something your clients will specifically pay for. www.tryprofound.comscrunch.com

One important caveat

Don't obsess over a single "AI ranking" number. AI answers are inherently variable: the same prompt can produce different answers and citations at different times. Recent research specifically finds substantial instability in citation rankings across repeated measurements. arxiv.org

I'd therefore prioritize a platform that lets you report trends over repeated runs, not just "you rank #3 in ChatGPT."

My recommended agency stack

If you're <10 clients:
OtterlyAI → simplest/most economical starting point.

If you're ~10–30 clients and selling GEO as a service:
Peec AI → better fit for structured multi-client measurement.

If you're serving enterprise clients:
Profound → deepest analytics and broader platform coverage.

And I'd make your client report revolve around just 5 metrics:

1. AI visibility / share of voice
2. Answer position/rank
3. Citation rate
4. Which URLs/domains get cited
5. Competitor citation share

That gives clients something much more meaningful than a generic "AI visibility score."

If you tell me roughly how many clients you have + how many prompts per client you want to track, I can calculate the likely monthly cost and tell you which of Otterly vs. Peec vs. Profound is the best deal for your agency.

For a small agency managing several clients, I’d shortlist these rather than buying an enterprise GEO platform.

My pick: Peec AI

For your use case, Peec is probably where I'd start. Current comparisons put it around the sweet spot for agencies: multi-engine tracking without jumping immediately to enterprise pricing. www.aeolabs.ai

The important thing is that you don't just want a generic "AI visibility score." I'd specifically look for:

• ChatGPT, Gemini, Perplexity and Google AI Overviews/AI Mode
• Exact prompts/queries being monitored
• Your position/rank within the answer
• Competitor comparisons
• The actual URLs/domains being cited
• Which of your pages are getting cited
• Citation share over time
• Historical snapshots so you can demonstrate improvement to clients
• Multiple client/project workspaces
• Exportable or client-friendly reporting

That last part matters. AI answers aren't deterministic—identical prompts can produce different citations at different times—so I'd favor a platform that repeatedly samples prompts and shows trends rather than treating one answer as definitive. arxiv.org

If price is the main concern: Otterly

OtterlyAI is particularly attractive for a small agency because it's positioned as a lightweight tracker and currently advertises coverage of ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode. It also exposes citation and prompt data and offers an API. otterly.ai

I'd choose it if your workflow is essentially:

"Track 20–100 important prompts for each client, see whether we're mentioned/cited, see who beats us, and produce a monthly report."

When I'd spend more on Profound

Profound makes more sense when AI search monitoring itself is becoming a major service offering—particularly if you're managing larger clients and need much deeper competitive/citation intelligence. Current comparisons consistently position it toward the enterprise end of the market. www.trylyra.ai

I wouldn't pay for that complexity just to answer clients' "Are we showing up in ChatGPT?" question.

One important distinction

Don't buy a tool solely because it says it tracks "AI rankings." I'd make citation tracking a hard requirement.

For an agency, the valuable report isn't:

"Client visibility increased 14%."

It's:

"For 47 high-value buyer questions, Client X appeared in 31% of AI answers, up from 19%. We were cited 83 times. Competitor Y was cited 127 times. These 12 domains accounted for 64% of citations, and these 5 client pages generated 71% of our citations."

That's actionable GEO/AEO data.

My practical stack: Peec + your existing SEO platform + Google Search Console/GA4. Use Peec as the AI-answer layer rather than trying to replace your conventional SEO tooling.

If you tell me roughly how many clients, prompts per client, and your monthly software budget (e.g. 5 clients / 50 prompts each / <$300/mo), I can narrow this to the best 2–3 options and compare their current pricing and agency/reporting features.

For a small agency, I’d prioritize tools that do three things well:

1. Track whether client brands appear in AI answers (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews)
2. Show which pages/domains are being cited
3. Produce client-friendly reports you can turn into retainers

There isn’t one universal winner yet, but these are the strongest options:

My shortlist for a small agency

Best overall starting point:
→ OtterlyAI
Good fit if your main deliverable is: “Here is how often your brand appears in AI search and what to fix.”

Best if you already sell SEO retainers:
→ Ahrefs Brand Radar
You can combine AI visibility with keyword, backlink, and content strategy reporting. ahrefs.com

Best value stack for a small agency:

• Ahrefs or Semrush for traditional SEO
• OtterlyAI or Peec AI for AI answer monitoring
• A custom Looker Studio/client report layer

What I’d look for before buying

Avoid tools that only show “brand mentions.” The useful metrics are:

• Citation share: what percentage of AI answers cite your client
• Citation sources: which websites AI engines rely on
• Competitor comparison: who gets recommended instead
• Prompt tracking: the exact questions being monitored
• Historical trends: month-over-month movement
• Exportable reports: screenshots/data clients understand

One caveat: AI answer rankings are inherently noisy because the same prompt can produce different answers over time, so treat these tools as directional visibility measurement rather than a Google-rank equivalent. arxiv.org

For a small agency managing, say, 5–50 clients, I’d probably test OtterlyAI and Ahrefs Brand Radar first and pick based on which produces the clearest client-facing reports.

If you’re a small agency managing several clients, I’d prioritize multi-client workspaces, citation/source tracking, competitor comparisons, white-label reporting, and reasonable prompt limits over the giant enterprise platforms.

My shortlist

🥇 My pick for a small agency: OtterlyAI

Otterly is probably the one I'd trial first. Its current plans support multiple workspaces, daily monitoring, 65+ countries, brand reports, domain ranking, link/citation analysis, GEO audits, exports, and unlimited team members. Standard and Premium also include Looker Studio connectivity. help.otterly.ai

The important part for an agency is that you can distribute prompts across workspaces, brands, and domains, rather than buying a completely separate monitoring stack for every client. Its current Lite plan is 15 prompts, Standard 100, and Premium 400, with ChatGPT, Perplexity, Google AI Overviews and Copilot included; Gemini, Claude and AI Mode are add-ons. help.otterly.ai

See OtterlyAI pricing

🥈 Peec AI if reporting/analytics is the core product

I'd look particularly closely at Peec if you're planning to make AI-search reporting a recurring client deliverable.

It is built specifically around AI-search analytics rather than being an SEO suite bolted onto an existing product. It tracks prompts across models, with metrics around visibility, mentions, competitors and citations. Its agency setup supports multiple client projects/brands under centralized billing, and prompts can be allocated across projects. peec.ai

Current public plans start around 50 prompts / 3 models / 1 project, then 150 prompts / 3 models / 2 projects, and 350 / 3 models / 5 projects. Agency bundles are available for agencies managing multiple clients. peec.ai

See Peec AI pricing

🥉 Semrush if you already use Semrush

If your agency already lives in Semrush, I'd seriously consider adding its AI Visibility Toolkit rather than introducing another platform.

The current $99/mo base AI Visibility plan includes 25 custom prompts, AI visibility reports, competitor analysis, prompt research, site AI-readiness auditing, and mentions from ChatGPT, Google AI, Gemini and Perplexity. Semrush also has reporting/white-label capabilities through its reporting add-ons. www.semrush.comwww.semrush.com

The downside for an agency is that the basic product is priced per domain, so costs can become awkward as your client roster grows. www.semrush.comwww.semrush.com

Ahrefs is interesting if you want scale

Ahrefs Brand Radar is impressive if you care about broad competitive intelligence rather than just your hand-picked client prompts.

It currently analyzes hundreds of millions of search-backed prompts and covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok, with metrics including mentions, citations, impressions and AI share of voice. It also exposes the domains/pages being cited. help.ahrefs.com

The catch: the full multi-platform Brand Radar is currently around $699/month, while individual AI-platform indexes start at $199/month. Custom prompt tracking starts at $50/month. help.ahrefs.com That's hard to justify for a small agency unless you're selling a substantial AEO intelligence service.

Explore Ahrefs Brand Radar

I wouldn't start with Profound

Profound is one of the stronger platforms and is frequently rated as a top overall AI-search monitoring product. It covers visibility, citations, sentiment and content/AEO analysis across major AI engines. technologyadvice.com

But for a small agency, I'd regard it as something to graduate into rather than the first purchase. The platform is designed much more toward sophisticated brand/enterprise AEO programs, and the cost/implementation overhead makes less sense when you're managing a handful of SMB clients.

What I'd actually do

If you have ~5–20 clients:

Start with Otterly → test Peec → only move to Semrush/Ahrefs/Profound if you need their broader ecosystem.

I'd build your reporting around these 6 metrics:

1. AI visibility rate — % of tracked prompts where the client appears
2. Answer position — #1, #2, #3, etc.
3. Citation rate — how often the client's site is actually cited
4. Citation share — client citations vs. competitors
5. Competitor share of voice
6. Citation sources — which third-party sites AI engines repeatedly trust

That last one is especially important. A mention isn't the same thing as a citation, and citation counts themselves don't necessarily tell you how influential a source was in generating the answer. Recent research suggests AI-search measurement should distinguish citation selection from how much the cited source actually contributes to the generated answer. arxiv.org

Also, don't overreact to tiny week-to-week movements: AI answers are nondeterministic, and repeated runs can produce different citations and rankings. arxiv.org

Bottom line: Otterly for value and agency practicality; Peec for a more polished dedicated AI-search analytics operation; Semrush if you're already a Semrush shop.

If you tell me roughly how many clients you manage + how many prompts per client + whether you need white-label PDF/Looker reporting, I can narrow this to the cheapest setup that will actually scale.

For a small agency managing multiple clients, I'd prioritize software that answers four questions:

• Are our clients appearing in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews?
• Which URLs are getting cited?
• How do we compare against competitors?
• Can we produce client-friendly reports?

Here's how the market currently stacks up.

These consistently appear among the leading AI visibility platforms in recent industry comparisons. technologyadvice.comwww.techradar.com

My recommendations

1. OtterlyAI — best overall for a small agency

Pros:

• Tracks prompts across major AI platforms
• Monitors citations and brand mentions
• Competitor tracking
• Simple dashboard
• Easier onboarding than enterprise tools

Best if you manage roughly 5–30 client accounts.

2. Semrush AI Visibility Toolkit — best if you're already using Semrush

If your agency already lives inside Semrush, adding its AI visibility features is usually more efficient than adopting another platform.

You'll get:

• traditional SEO
• AI answer visibility
• content opportunities
• reporting in one ecosystem

technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

3. Ahrefs Brand Radar — best for content-heavy clients

Strong for:

• measuring brand mentions
• citation opportunities
• identifying topics where competitors are cited instead

Especially useful for SaaS, B2B, and publishers.

4. Scrunch — best dedicated GEO platform

Designed specifically for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Strengths:

• prompt tracking
• citation share
• competitive visibility
• reporting

Often recommended for agencies that want more than basic rank tracking. technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

5. SE Ranking — best value

If you're paying for an SEO platform anyway, SE Ranking's expanding AI visibility features can provide good value without adding another subscription. technologyadvice.comwww.techradar.comwww.noveltyseo.comwww.techradar.com

What I'd use for a 5–15 person agency

Option A (most practical):

• Semrush or Ahrefs (SEO)
• OtterlyAI (AI visibility)
• Looker Studio for client dashboards

This keeps costs reasonable while covering both traditional search and AI search.

Option B (AI-first):

• Scrunch
• Ahrefs
• GA4

A stronger choice if many of your clients care specifically about ChatGPT, Perplexity, and Gemini performance.

Metrics that actually matter

Rather than a single "AI rank," track:

• Citation rate (% of monitored prompts where you're cited)
• Share of voice
• Brand mentions
• Top cited URLs
• Competitor citation share
• Prompt-level history
• AI referral traffic
• Citation changes over time

These metrics tend to be much more actionable than a simple visibility score. arxiv.org

One caveat

This category is evolving rapidly, and no platform perfectly measures every AI engine. Many agencies combine:

• an AI visibility platform,
• GA4 or another analytics tool for referral traffic,
• and manual monitoring of high-value prompts for key clients.

Practitioners consistently report that using multiple signals provides a more reliable picture than relying on any single dashboard. www.reddit.com

If you can share your approximate budget (for example, under $100/month, $100–300/month, or $500+/month) and how many client websites you manage, I can narrow this down to the two or three strongest options for your agency.

For a small agency that wants to monitor AI answer rankings, brand mentions, and citations across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot, I'd focus on tools that balance coverage with cost.

These are consistently mentioned among the strongest AI visibility/GEO (Generative Engine Optimization) platforms. technologyadvice.com

If I were running a 5–20 person agency

I'd probably choose Peec AI.

Why:

• Tracks prompts across major AI platforms
• Shows when clients appear in AI answers
• Tracks competitors
• Citation/source tracking
• Client dashboards
• Much lower cost than enterprise platforms

It tends to hit the sweet spot before you reach enterprise pricing. www.citeflow.iowww.reddit.com

If budget is under $100/month

I'd look at OtterlyAI.

Pros:

• inexpensive
• monitors AI mentions
• tracks prompt performance
• easy setup

Cons:

• fewer enterprise analytics
• less sophisticated reporting

Great if you're just getting started. technologyadvice.comwww.citeflow.iowww.reddit.com

If you already use Semrush or Ahrefs

Don't buy another platform immediately.

Both now include AI visibility features that let you monitor:

• AI Overview visibility
• brand mentions
• prompt performance
• traditional SEO in one dashboard

If your team already lives inside one of those ecosystems, the integration can outweigh the benefits of a standalone tool. www.techradar.com

Features I'd insist on

Not every "AI visibility" tool measures the same things. I'd prioritize:

• Multi-platform monitoring (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Copilot)
• Prompt-level rankings
• Citation tracking (which URLs are actually cited)
• Share of voice vs. competitors
• Historical trend data
• Alerts when rankings change
• White-label or client reporting
• API or CSV export
• Custom prompt libraries by client

Those capabilities provide much more actionable information than a single "AI visibility score." www.reddit.com

My recommendation by budget

• <$100/mo: OtterlyAI
• $100–400/mo: Peec AI ⭐ (best overall value)
• $500+/mo: Profound
• Already paying for Semrush: Use its AI toolkit first.
• Already paying for Ahrefs: Try Brand Radar before adding another subscription.

If your agency manages 10–100 clients, I can also recommend which platform has the best white-label reporting, bulk client management, and API access, since those features vary quite a bit between vendors.

If you're a small agency that wants to monitor how clients appear in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and similar AI products, I'd prioritize tools built specifically for AI visibility (sometimes called AEO or GEO tools), rather than traditional SEO rank trackers. These tools monitor prompt-level rankings, citations, share of voice, and competitors across multiple AI platforms. technologyadvice.com

Here's how I'd break down the market:

These are consistently among the most recommended options for monitoring AI-generated answers across multiple platforms. technologyadvice.com

For an agency, I'd recommend:

🥇 Best overall value: Peec AI

• Designed for agencies and multiple brands
• Tracks prompts across major AI platforms
• Monitors citations and share of voice
• Good reporting without enterprise pricing

🥈 Best premium: Profound

• Probably the strongest platform if AI visibility is becoming a core service
• Excellent citation analysis
• Rich competitive intelligence
• Better suited once you have enough clients to justify the cost

🥉 Best if you already pay for Semrush

• The AI Visibility Toolkit lets you extend existing SEO workflows instead of adding another standalone platform
• Works well when AI visibility is just one part of your reporting stack

Features I'd insist on

Many tools advertise "AI monitoring," but I'd verify they include:

• Monitoring across ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot
• Prompt-level rankings (not just a single visibility score)
• Citation/source tracking
• Competitor comparisons
• Historical trend reporting
• Custom prompt sets by client
• White-label or client-ready reports
• API or CSV export if you build your own dashboards

One important caveat

No tool can measure every AI response. Most platforms use large prompt libraries, repeat testing over time, and compare results across models to estimate visibility rather than observing all real user conversations. That means the data is directional and best used for trends, competitive benchmarking, and identifying opportunities—not as an exact "ranking" like a traditional search position. technologyadvice.comwww.reddit.com

If I were running a 5–20 client agency

I would use:

• Peec AI for AI visibility and citation monitoring
• Semrush or Ahrefs for traditional SEO
• Looker Studio or Power BI for client dashboards
• A small set of manually reviewed "money prompts" (10–30 per client) to validate what the monitoring tools report

That combination gives good coverage without moving into enterprise-level spending.

If you can share:

• roughly how many clients you manage,
• whether they're B2B, SaaS, local businesses, or ecommerce, and
• your monthly software budget,

I can narrow this down to the two or three tools that are the best fit.

For a small agency managing multiple clients, I'd prioritize tools that answer four questions:

1. Are we appearing in AI answers?
2. Are we being cited (and by whom)?
3. How do we compare against competitors?
4. Is visibility improving over time?

Here's how I'd break down the current market.

My recommendations

1. Peec AI (my top recommendation for most agencies)

Best if you manage 5–30 clients.

Pros:

• Tracks prompts across AI platforms
• Brand mentions
• Citation tracking
• Competitor comparisons
• Share of Voice reporting
• Easy dashboards for client reporting

It strikes a good balance between price and capability without enterprise complexity. It's consistently mentioned as one of the strongest mid-market options. www.noveltyseo.com

2. Profound

Probably the current leader if budget isn't a concern.

Strengths:

• Excellent citation tracking
• Prompt-level rankings
• Source attribution
• Competitive intelligence
• Historical tracking
• Enterprise reporting

Downsides:

• Expensive
• Better suited for larger brands and enterprise teams than small agencies. www.noveltyseo.com

3. Semrush AI Visibility Toolkit

If you're already paying for Semrush, this is attractive because it combines:

• traditional SEO
• AI visibility
• keyword tracking
• content opportunities

You avoid adding another standalone platform. www.techradar.comwww.citeflow.io

4. Otterly.ai

One of the best low-cost choices.

Good for:

• monitoring ChatGPT
• Google AI Overviews
• Perplexity
• scheduled prompt tracking

It doesn't have the depth of Profound but is hard to beat on value. www.citeflow.ioattrifast.com

5. Scrunch

A good agency platform when you want:

• client dashboards
• prompt monitoring
• citation monitoring
• optimization suggestions

It sits between Otterly and Profound in both pricing and capabilities. www.techradar.comwww.noveltyseo.comattrifast.com

What I'd use as an agency stack

Rather than relying on a single tool, I'd combine:

• Peec AI or Scrunch for AI answer monitoring
• Semrush or Ahrefs for traditional SEO
• GA4 to measure AI referral traffic
• Google Search Console for branded search growth
• A simple Looker Studio dashboard combining all of the above

That gives clients one report covering:

• AI answer visibility
• Citation count
• Share of Voice
• Organic SEO
• Traffic
• Leads

Features I'd insist on

Many products advertise "AI visibility," but I'd only consider those that support:

• Prompt scheduling
• Competitor comparisons
• Citation/source extraction
• ChatGPT monitoring
• Perplexity monitoring
• Gemini monitoring
• Google AI Overviews monitoring
• Historical trend charts
• White-label or exportable reports
• API access (if you plan to automate reporting)

My shortlist by budget

• <$100/month: Otterly.ai
• $100–300/month: Peec AI
• $300–800/month: Scrunch
• $1,000+/month: Profound
• Already using Semrush: add the AI Visibility Toolkit instead of buying another standalone product. www.techradar.comwww.noveltyseo.comattrifast.com

If you're a 5–20 person SEO/content agency, I'd lean toward Peec AI + Semrush as the best balance of capability, reporting, and cost. If your agency manages larger B2B or enterprise clients that expect deeper competitive intelligence, Profound is likely worth the additional investment.

For a small agency managing multiple clients, I'd prioritize tools that do four things well:

• Track answers across ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews
• Show which sites are being cited
• Compare clients against competitors
• Produce client-friendly reports

Here's how I'd rank the current market.

Industry reviews consistently place Profound at the enterprise end, while Otterly, Peec AI, and newer agency-focused platforms provide better value for smaller teams. www.hubspot.comwww.techradar.comwww.reddit.com

My recommendations

🥇 Best overall for a small agency: Peec AI

Good balance of:

• AI answer monitoring
• Citation tracking
• Competitor comparisons
• Multi-client management
• Team collaboration

If you're managing 10–50 clients, this is probably the sweet spot.

🥈 Best value: Otterly.AI

Otterly is one of the more affordable platforms while still tracking:

• ChatGPT
• Perplexity
• Gemini
• Google AI Overviews

It focuses on prompts, mentions, citations, and visibility trends rather than trying to be an all-in-one SEO suite. Community discussions frequently recommend it for agencies that don't have enterprise budgets. www.reddit.com

🥉 Best if you're already using Semrush

If your agency already lives inside Semrush, adding its AI visibility capabilities can simplify reporting because you keep SEO, keyword rankings, backlinks, and AI visibility in one ecosystem. www.hubspot.comwww.techradar.comwww.reddit.com

Enterprise leader

Profound

This is probably the most mature AI visibility platform.

Strengths include:

• Share of voice
• Citation analysis
• Competitive intelligence
• Prompt monitoring
• Executive reporting

It's excellent, but pricing tends to make it a better fit for larger organizations than small agencies. www.hubspot.comwww.techradar.comwww.reddit.com

Features I'd insist on

Many new GEO (Generative Engine Optimization) tools look similar. The ones worth paying for should include:

• Prompt-level tracking (not just a single "AI visibility score")
• Citation source extraction
• Competitor comparisons
• Historical trends
• Scheduled reports
• White-label exports
• API access
• Alerts when rankings change
• Tracking across multiple AI platforms, not just ChatGPT

A practical agency stack

If I were building a cost-effective stack today:

• SEO: Semrush or Ahrefs
• AI answer monitoring: Peec AI or Otterly.AI
• Analytics: GA4 + Search Console
• Reporting: Looker Studio

That gives you traditional SEO plus AI-answer visibility without paying enterprise prices.

One note: this category is evolving quickly. Metrics like "AI rank" and "visibility score" aren't standardized, so I place more weight on tools that let you inspect the actual prompts, generated answers, and cited sources than on proprietary scores alone. arxiv.org