ChatGPT answers, unedited

Yes. The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization), or AI search visibility software.

The important distinction is that these tools don’t really track “keywords” the way Google SEO tools do. They track buyer prompts—e.g. “best payroll software for startups”—across multiple AI systems and tell you whether your brand appears, where it appears, which competitors appear instead, and which sources the AI cites.

Strong options

Ahrefs, for example, says Brand Radar can identify the topics/prompts that trigger your brand, compare competitors, and show the domains/pages being cited. ahrefs.com

Rank.ai is closer to your exact wording: you define questions your buyers ask, and it reruns those prompts across providers daily, giving you prompt-level tracking. www.rank.airankscale.aichatobserver.com

Rankscale claims tracking across 17+ AI engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and DeepSeek. rankscale.ai

What I would look for

If your goal is “tell me which queries our brand ranks for across conversational AI”, I'd prioritize software that gives you:

1. Prompt discovery — automatically finds the questions people are likely to ask about your category.
2. Prompt-level history — “We were #2 for this question last month, now we're #5.”
3. Share of voice — your brand vs. competitors across the same prompts.
4. Engine-by-engine results — ChatGPT ≠ Gemini ≠ Claude ≠ Perplexity.
5. Citation/source analysis — what websites are causing the AI to recommend your competitors.
6. Custom prompts — ability to add your own high-value queries.
7. Geographic tracking — particularly important if your customers' AI answers vary by market.
8. Alerts when an important prompt changes.

One caveat: AI “rankings” aren't equivalent to Google rankings. Some AI answers don't have a stable #1–#10 ordering, and responses can vary between runs. The better platforms therefore report a combination of mention rate, position, share of voice, citations, and recommendation frequency rather than pretending there's a conventional keyword rank. Chatobserver explicitly makes this distinction. chatobserver.com

If you tell me your company type (e.g. SaaS, ecommerce, local business, agency) and roughly how many brands/products you need to monitor, I can narrow this to the 3 best options and compare pricing/features.

The category you’re looking for is usually called AI visibility monitoring, GEO (Generative Engine Optimization) tracking, or LLM visibility tracking. These tools measure whether your brand appears in answers from systems like ChatGPT, Gemini, Claude, Perplexity, Copilot, and AI Overviews — similar to how SEO tools track Google rankings. TrustData TechnologyAdvice

Some of the stronger options:

For a brand marketing team, I’d evaluate them based on these capabilities:

1. Prompt tracking

• Can you define the questions customers ask?
• Example: “best CRM for nonprofits,” “alternatives to [competitor],” “top accounting software for startups.”
• Position/rank measurement

• Does it tell you whether you appear as result #1, #3, or not at all?
• Does it track changes over time?
• Citation analysis

• Which websites are AI systems using to justify answers?
• Are they citing your domain, reviews, directories, competitors, or publishers?
• Competitive share of voice

• How often does AI recommend you versus competitors?
• Coverage

• ChatGPT
• Gemini
• Claude
• Perplexity
• Copilot
• Google AI Overviews/AI Mode

A practical stack many marketing teams use is:

• Enterprise: Profound or BrightEdge + existing SEO platform TechnologyAdvice
• Mid-market: Otterly.ai, Semrush, Ahrefs TrustData TechRadar
• Early experimentation: CitationLab, Lumos, or similar lightweight trackers CitationLab Lumos

One important distinction: these tools usually do not measure a fixed “AI ranking” the way Google does. AI answers are probabilistic and can vary by prompt wording, location, personalization, model version, and whether the system is browsing the web. The better platforms measure visibility share, mentions, citations, and competitive placement across many repeated prompts. TechnologyAdvice

If you tell me your company size (startup, SMB, enterprise), industry, and which AI systems matter most (ChatGPT only vs all assistants), I can narrow this to the best 3–5 options.

Yes. What you’re looking for is usually called AI search visibility / AI visibility / GEO (Generative Engine Optimization) tracking. These platforms repeatedly run buyer-intent prompts across multiple conversational AI systems and report whether your brand appears, where it appears, which competitors beat you, and which sources get cited.

The strongest options I’d shortlist

Ahrefs is especially interesting because it uses search-backed prompts rather than only synthetic questions, and reports mentions, citations, topics, cited domains/pages, competitors and custom prompts. ahrefs.com

If your question is specifically "which queries do we rank for?"

I'd distinguish two things:

1. Prompt-level tracking

You give the system questions such as:

• "best CRM for real estate companies"
• "alternatives to Salesforce for small businesses"
• "what's the best [category] for enterprise teams?"
• "companies that offer [service]"
• "compare Brand A vs Brand B"

It then runs those prompts against multiple AI engines and tells you something like:

Prompt: "Best CRM for real estate teams"
ChatGPT: #3
Claude: #1
Gemini: #4
Perplexity: not mentioned
Competitor X: #2
Your cited page: /real-estate-crm

Rank.ai explicitly supports defined buyer prompts and daily checks across seven AI surfaces. www.rank.aiwww.synectgeo.io

2. Discovering the queries you didn't know about

This is harder and more valuable. Some platforms use large collections of search-backed prompts to identify the topics/questions where AI is actually discussing brands. Ahrefs is particularly notable here because its Brand Radar database is built from hundreds of millions of search-backed prompts. ahrefs.com

My recommendation

If you're evaluating this for a brand/SEO team, I'd start with:

Ahrefs Brand Radar → best if you already use Ahrefs and want AI visibility integrated with SEO.

Zumi → best if your priority is maximum conversational-AI coverage; it currently advertises tracking across up to nine engines. www.zumihq.com

Rank.ai → best if you want something more focused and relatively simple for daily prompt-level rankings across ChatGPT, Claude, Gemini, Perplexity, etc. www.rank.aiwww.synectgeo.io

Prism → particularly compelling if you want to answer the broader question, "How are we doing in Google AND AI search?" rather than buying separate tools. searchprism.io

One important caveat: there isn't really a universal "Google rank #7" equivalent for ChatGPT. AI answers can vary by model, location, personalization, retrieval, and time. The better platforms therefore measure mention rate, position within recommendations, share of voice, citations, sentiment, and the exact prompt/answer, rather than pretending there is one fixed AI ranking. www.synectgeo.io

If you tell me your company size, industry, and whether you care about ChatGPT/Claude/Gemini/Perplexity specifically, I can narrow this to the 3 best platforms and compare their pricing, API access, prompt discovery, historical data, competitor tracking, and reporting.

Yes. The category you’re looking for is usually called AI visibility tracking, LLM visibility, or GEO/AEO software. These tools repeatedly run buyer-style prompts across multiple conversational AI systems and report whether your brand appears, where it appears, which competitors appear, and which sources get cited.

A few worth evaluating:

What I'd look for in your case

If the question is specifically “What queries does our brand rank for in conversational AI?”, I'd prioritize these capabilities:

1. Prompt discovery — not just letting you manually enter 100 queries. Ideally it discovers/generates the questions your customers are likely to ask.
2. Cross-model consistency — run the same intent through ChatGPT, Claude, Gemini, Perplexity, etc.
3. Position tracking — e.g. You #2, Competitor A #1, Competitor B #3.
4. Share of voice — percentage of relevant AI answers in which your brand appears.
5. Citation tracking — which pages/domains are causing the model to recommend competitors.
6. Competitor gap analysis — “Competitor X appears for 47 prompts where you don't.”
7. Prompt-level history — because AI answers can change substantially over time.
8. Location/persona segmentation — especially important if your customers are geographically distributed or have different use cases.

One important distinction: AI “rankings” aren't equivalent to Google rankings. There isn't a universal position for a query; different runs can produce different answers. The better platforms therefore measure mention rate, position when mentioned, share of voice, sentiment, and citations rather than pretending there is one canonical rank. visibility.sowww.synectgeo.io

My shortlist: I'd demo Profound + Otterly + Peec if you're an established brand/enterprise, and add Visibility.so or AnswerRadar if you care particularly about granular prompt/ranking analysis.

If you tell me your approximate company size, B2B/B2C, and whether you want 100s or 10,000s of prompts, I can narrow this down to the 2–3 tools that fit and compare pricing, AI coverage, prompt discovery, API/export, competitor tracking, and reporting.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or AEO (Answer Engine Optimization) software. These tools monitor whether your brand appears in answers from ChatGPT, Claude, Gemini, Perplexity, Copilot, and similar systems for buyer-intent queries. www.synectgeo.iowww.citedspy.com

Some of the stronger options:

What you want the software to report is typically:

• Prompt rankings: “When someone asks best CRM for nonprofits, does our brand appear?”
• AI share of voice: How often you appear versus competitors
• Position in answer: #1 recommendation, top 3, mentioned, or absent
• Citation sources: Which websites/models are influencing AI answers
• Competitor displacement: “Competitor X appears in 70% of prompts where we appear in only 20%”
• Trend tracking: Whether your AI visibility is improving over weeks/months

A practical stack many marketing teams use:

1. Ahrefs / Semrush / Google Search Console → traditional search visibility
2. Profound / Ahrefs Brand Radar / Scrunch AI → AI search visibility
3. A custom prompt library → your highest-value customer questions tracked daily

If you’re a brand marketing team, I’d shortlist:

• Enterprise: Profound or Ahrefs Brand Radar
• Mid-market: Scrunch AI or Prism
• Budget-conscious testing: CitedSpy or Peec AI

The biggest mistake is tracking only “does ChatGPT mention us?” The useful metric is “for which revenue-driving questions does AI recommend us instead of competitors?” www.synectgeo.iowww.citedspy.com

Yes. The category you’re looking for is usually called AI visibility / answer-engine optimization (AEO/GEO) tracking. These tools repeatedly run prompts against multiple conversational AI systems and report whether your brand appears, where it ranks, what competitors appear, and which sources are being cited.

My shortlist

The important distinction

There are actually two different things you may mean by "which queries our brand ranks for":

1. Give it a set of queries and monitor your ranking.
For example:

"best project management software for agencies"

Then the platform checks ChatGPT, Gemini, Perplexity, etc. and tells you:

• Brand mentioned: Yes/No
• Position: #2
• Competitors: Asana, Monday, ClickUp
• Share of voice
• Sentiment
• Citations/sources
• Change over time

Peec, Scrunch, Profound and rank.ai all do this. Peec explicitly tracks brand position/ranking and share of voice across engines. peec.ai

2. Discover the queries people are actually asking AI about your category.
This is more interesting if you're trying to build an AI-search strategy rather than simply monitor a keyword list.

Profound is particularly interesting here: its Prompt Volumes product uses a dataset of real prompts submitted to AI answer engines and lets you discover questions people are asking about topics relevant to your business. www.tryprofound.com

What I'd pick

If you're doing this for a brand/marketing team, I'd start with:

Profound → best if you want "What are people asking AI, how do we show up, and what should we do about it?" It combines prompt-demand data with visibility, citations, sentiment, competitor rankings and other analytics. www.tryprofound.comwww.tryprofound.com

Peec AI → best if your primary requirement is a clean cross-LLM visibility/ranking dashboard. It explicitly measures position, mention frequency, sentiment and share of voice. peec.ai

Scrunch → particularly compelling if you also want to connect AI visibility with actual AI-agent traffic to your website. It currently monitors nine major AI platforms. helpcenter.scrunchai.com

One caveat: "ranking" in conversational AI isn't equivalent to a Google ranking. The answer can change between runs, and different engines may produce different answers. The better platforms therefore run prompts repeatedly and aggregate visibility/position rather than treating one response as a definitive rank. Profound, for example, queries the actual front-end experiences rather than simply relying on model APIs. www.tryprofound.comwww.tryprofound.com

If you tell me your industry, approximate company size, and whether you want to discover the queries or already have a keyword/query list, I can narrow this to the 2–3 tools I'd actually evaluate, including pricing and which one has the best coverage.

Yes. What you’re looking for is generally called AI visibility monitoring, GEO (Generative Engine Optimization) tracking, or AEO tracking. These platforms repeatedly run a set of customer/category queries across conversational AI systems and tell you whether your brand appears, where it appears, which competitors appear, and what sources the models cite.

The strongest options

Current market comparisons also put Profound, OtterlyAI, Scrunch, ZipTie, AthenaHQ, Ahrefs Brand Radar, SE Ranking and Semrush among the leading AI-search monitoring products. technologyadvice.com

What I would choose

If your question is specifically “Which queries does our brand rank for in conversational AI?”, I'd shortlist:

1. OtterlyAI — best dedicated tracker
It lets you define prompts and monitor brand coverage, competitors, citations and trends across several AI search surfaces. It explicitly supports prompt-level monitoring and includes ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI surfaces. otterly.aiahrefs.com

2. Semrush — best if SEO is already a major part of your stack
Its particularly useful feature is competitive prompt-gap analysis: you can identify queries where competitors appear in AI answers but your brand doesn't. It also tracks chosen prompts over time. www.semrush.comahrefs.com

3. Ahrefs Brand Radar — best for connecting AI visibility to actual search demand
A differentiator is that Ahrefs says it derives prompts from real search behavior, rather than relying entirely on invented/synthetic prompts. It also reports topics, mentions, citations, competing brands and cited pages. ahrefs.com

4. Profound — worth looking at for enterprise programs
I'd investigate this if you're managing many brands/products, markets, prompts and stakeholders rather than just wanting a relatively simple dashboard.

One important distinction

Don't buy a tool merely because it says it "monitors ChatGPT."

There are really three different things you may want to measure:

1. Prompt visibility — “For which questions does our brand appear?”
2. AI ranking/share of voice — “When we're recommended, are we #1, #3, etc., and how often do we beat competitors?”
3. Citation/source visibility — “Which websites/pages are AI systems using to form their answers, and why are competitors being cited instead of us?”

For a serious brand program, I'd want all three. OtterlyAI, Semrush, Ahrefs and several of the newer dedicated platforms now expose some combination of these metrics. ahrefs.com

Also, “rank” in ChatGPT isn't quite equivalent to Google rank. AI responses can change between runs, and some systems don't have a fixed ordered ranking at all. The better platforms therefore track repeated runs and calculate things like presence rate, share of voice, position, citations and competitor frequency rather than pretending there's a single permanent “#3” position. www.rank.ai

If you tell me your approximate company size/budget and which AI systems matter most (e.g. ChatGPT + Gemini + Claude + Perplexity), I can narrow this to the 3 best tools and compare their pricing, query limits, model coverage, API capabilities, and reporting.

Yes — this category is usually called AI search visibility, AI visibility tracking, or GEO (Generative Engine Optimization) software. The tools monitor a library of natural-language prompts across multiple AI systems and tell you whether/how your brand appears.

The strongest options

Profound's terminology is especially close to what you're describing: it automatically sends prompts to answer engines and builds a dataset you can analyze for visibility score, citations, sentiment, share of voice, positioning, and prompt-level performance. help.tryprofound.com

OtterlyAI explicitly supports daily monitoring across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude, and can report which domains/URLs are cited and where they rank. help.otterly.ai

For your specific use case

If by "which queries our brand ranks for" you mean something like:

"What project-management software is best for distributed teams?"

…and you want a report like:

Profound and OtterlyAI are probably the first two I'd evaluate. Peec is also worth looking at if prompt-level analysis is the primary requirement. Peec specifically describes tracking brand mention frequency, citations, competitor performance and average position across AI responses. peec.ai

One important nuance: AI systems don't really have "rankings" in the same way Google does. ChatGPT, for example, may recommend five brands in an answer rather than return 10 numbered results. Tools therefore generally convert mention frequency, position in the answer, citations, share of voice, etc. into a visibility/ranking metric. peec.ai

If you tell me your approximate company size / number of queries you want to track / which AI systems matter most, I can narrow this down to the best 2–3 platforms and compare their pricing, query limits, APIs, reporting, and agency/enterprise capabilities.

Yes. What you’re looking for is usually called AI search visibility, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

These platforms let you define conversational queries such as:

“What are the best accounting platforms for small businesses?”

…and then repeatedly run those prompts across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews/AI Mode, etc., reporting whether your brand appears, its position, competitors appearing instead, citations, sentiment, and share of voice.

The ones I’d shortlist

Peec AI is particularly interesting for your specific wording: it explicitly tracks brand ranking/position for individual prompts, as well as mentions, sentiment and the sources/citations used by each AI engine. Its current engine coverage includes ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot, with additional models available on higher tiers. peec.ai

OtterlyAI is probably the easiest place to start. It lets you build a library of conversational prompts and automatically run them across multiple AI search platforms, showing brand mentions, competitors, citations and share of AI voice. It currently advertises coverage across six major AI experiences. otterly.ai

Profound is the one I'd investigate if you're an enterprise brand with a large number of queries and need sophisticated reporting. Independent comparisons currently put it toward the enterprise end of the market. getrefine.ai

One important distinction

If by “which queries our brand ranks for” you mean discovering the actual questions people are asking, rather than just monitoring a list of questions you've supplied, make sure the product has prompt discovery / query research.

For example, you ideally want a report like:

That's much more useful than a generic “AI visibility score.”

My recommendation: start by comparing Peec AI vs OtterlyAI vs Profound. If you tell me your industry, approximate number of queries you want to monitor, and whether you're B2B/B2C, I can narrow it down and compare pricing, AI engines, query discovery, ranking methodology, API/export capabilities, and agency/client reporting.

Yes. The category you’re looking for is usually called AI search visibility, AI visibility tracking, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization).

These tools repeatedly run a set of buyer-style prompts against multiple conversational/AI search systems and tell you whether your brand appears, where it appears, which competitors appear instead, what sources are cited, and how your visibility changes over time. otterly.aiahrefs.com

My shortlist

For example, OtterlyAI lets you create a library of conversational questions such as “What are the best [category] platforms for enterprise companies?” and automatically run those prompts across AI engines, measuring brand mentions, citations, competitors and share of voice. otterly.ai

Ahrefs Brand Radar is particularly interesting because Ahrefs says it derives prompts from real search behavior, rather than relying entirely on synthetic questions. It can also track custom prompts and distinguish mentions from citations. otterly.aiahrefs.com

One important distinction

If by “which queries our brand ranks for” you mean something like:

“Show me the 500 questions buyers ask, and for each question tell me whether ChatGPT/Claude/Gemini/Perplexity recommends us, our position in the recommendation list, competitors mentioned, and the URLs cited.”

Then Profound, Otterly, Peec, and AthenaHQ are closer to what you want than conventional brand-monitoring software. Current comparisons specifically describe these platforms as monitoring prompts, mentions, citations and competitor share of voice across AI answer engines. technologyadvice.com

I'd evaluate them on these 5 capabilities:

1. Custom prompt tracking — can you upload your own 100s/1,000s of queries?
2. Position/rank tracking — not merely “mentioned/not mentioned,” but #1, #3, absent, etc.
3. Competitor share of voice — who gets recommended instead of you?
4. Citation/source tracking — which websites/pages are causing the AI to recommend competitors?
5. Historical snapshots — can you see whether your visibility for a query improved after an SEO/content/PR change?

For your specific wording, Profound would be my first enterprise demo, OtterlyAI my first practical/value-oriented trial, and Ahrefs Brand Radar my first choice if your team already lives in Ahrefs. Current 2026 comparisons similarly position Profound toward enterprise and Otterly toward more accessible monitoring. technologyadvice.com

If you tell me roughly your company size, number of queries you want to track, and which AI systems matter (ChatGPT only vs. ChatGPT + Gemini + Claude + Perplexity + AI Overviews), I can narrow this to 2–3 and compare their pricing, query limits, API access, rank methodology, and reporting.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or LLM visibility monitoring. These tools run a set of buyer-style prompts against multiple AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) and tell you whether your brand appears, where it appears, which competitors appear instead, and what sources are being cited. ahrefs.comwww.rank.ai

Some of the stronger options:

For a brand team, I’d evaluate them on these capabilities:

1. Prompt tracking
   • Can you enter your own important questions?
   • Example: “best CRM for mid-market manufacturers” rather than just “CRM.”

2. Position/ranking analysis
   • Does it show:
     • #1 recommended brand
     • top 3/top 5 mentions
     • share of voice
     • competitor comparisons

3. Citation/source analysis
   • Which websites are causing AI systems to mention competitors?
   • Are your own pages being cited?

4. Historical trends
   • AI answers fluctuate, so daily/weekly tracking matters more than a single snapshot. ahrefs.comwww.rank.ai

5. Coverage across models
   • Don’t only track ChatGPT. Buyers may compare answers across multiple assistants. www.linksii.com

If you already use a traditional SEO suite:

• Ahrefs or Semrush + an AI visibility add-on is usually the easiest enterprise path.
• If your main goal is “what prompts do we win/lose in ChatGPT, Claude, Gemini, and Perplexity?” a dedicated GEO tool like rank.ai, Prism, MentionHQ, or CitedSpy is more focused. ahrefs.com

A good setup is usually:

• 100–500 customer prompts
• daily/weekly AI checks
• competitor tracking
• citation/source tracking
• alerts when competitors start appearing where you disappear

That gives you an “AI search share of voice” metric similar to what SEO teams have had for Google rankings.

Yes. What you’re describing is usually called AI search visibility / GEO (Generative Engine Optimization) monitoring: you give the platform a set of buyer-style queries, and it repeatedly runs them across conversational/search AI systems to see whether your brand appears, where it appears, which competitors are recommended, and which sources are being cited.

The strongest options right now

Otterly explicitly lets you create a library of conversational questions—e.g. “what's the best project management tool for remote teams?”—and automatically run those prompts across AI engines, recording which brands appear, citations, and share of AI voice. otterly.ai

Peec similarly reports mention frequency, position, sentiment, competitors, and citations across engines including ChatGPT, Gemini, Perplexity, and Google's AI experiences. peec.ai

If your real question is "what queries do we rank for?"

I'd pay particular attention to the prompt/query-level reporting, rather than a generic "brand mentions" product.

You ideally want a dashboard like:

Query: "best accounting software for small businesses"
ChatGPT: #2 — mentioned/recommended
Gemini: #4
Perplexity: not mentioned
Claude: #1
Competitors: QuickBooks, Xero, FreshBooks
Citations: G2, Forbes, your-domain.com, Reddit
AI Share of Voice: 18%

Then over time:

• Queries where you win
• Queries where you appear but aren't #1
• Queries where competitors beat you
• Queries where you're completely absent
• New queries where AI systems are starting to recommend you
• Which third-party websites are causing AI systems to recommend your competitors
• Which sources AI systems use when they mention your brand

That's much more actionable than simply monitoring whether ChatGPT mentions your company.

One important caveat

Don't interpret "rank #1 in ChatGPT" as equivalent to a Google ranking. Conversational AI responses are stochastic—the same query can produce different answers and citations on different runs. Recent research specifically finds substantial variability in citation rankings across repeated queries. arxiv.org

So I'd favor a tool that repeatedly samples queries and reports visibility/share-of-voice over time, rather than one that treats a single response as your definitive rank.

My shortlist: If you're evaluating this for a marketing/SEO team, I'd start with Peec vs. Otterly vs. Profound. If you tell me your company size, approximate number of queries you want to track, and which AI systems matter most (ChatGPT/Gemini/Claude/Perplexity/etc.), I can compare those three on price, query limits, API access, competitor tracking, historical data, and reporting.

Yes. What you’re describing is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

The strongest options I’d look at are:

My first two to evaluate

1. OtterlyAI

This is probably closest to your description. You give it a set of natural-language prompts such as:

• “best payroll software for small businesses”
• “alternatives to [competitor]”
• “best [category] for enterprise companies”
• “what companies offer [use case]?”

It runs those prompts across multiple AI systems and reports whether your brand appeared, where it appeared, competitors that appeared, sentiment, and which websites were cited. Otterly says it currently monitors ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot, with daily monitoring. help.otterly.ai

2. Peec AI

Peec is particularly interesting if by “ranks for” you mean “show me the actual queries where we're #1/#2/#3 versus competitors.” It provides visibility, position, sentiment and share-of-voice metrics and lets you select which AI models to track. peec.ai

One important distinction

These tools don't really give you a Google-style keyword ranking. AI answers are stochastic: the same question can produce different brands and rankings on different runs. Recent research specifically finds substantial variability in AI citation/ranking results. arxiv.org

So I'd want the software to give you something more like:

Prompt: “Best project management software for construction companies”
ChatGPT: #2 — Brand mentioned + cited
Perplexity: #4 — Brand mentioned + cited
Gemini: Not mentioned
Claude: #1 — Brand mentioned
AI Share of Voice: 18%
Competitor: 31%
Trend: +6 positions over 30 days

That's much more actionable than simply monitoring whether your company name appears somewhere on the internet.

If you're evaluating this for a brand/marketing team, I'd shortlist Otterly, Peec, and Profound and compare them specifically on their ability to discover the right prompts automatically, not just monitor prompts you already know. That distinction is important because the real opportunity is finding the questions customers are asking AI that you don't currently know about.

If you tell me your company/industry and whether you're looking for an enterprise tool or something <$500/month, I can narrow this down to the 2–3 best choices and compare pricing, engines, prompt discovery, API/reporting, and competitor tracking.

Yes. What you’re looking for is usually called AI search visibility / GEO (Generative Engine Optimization) tracking: software that runs a set of customer-style prompts across multiple AI systems and tells you whether your brand appears, where it appears, which competitors appear, and which sources are being cited.

The strongest options I’d look at

For example, BrandVisibility.ai explicitly lets you track where your brand ranks across hundreds of queries, while Ahrefs says Brand Radar can track custom prompts and identify the topics that trigger mentions and the domains/pages cited alongside your brand. brandvisibility.ai

The important distinction

I'd avoid tools that only answer "How often is my brand mentioned?"

For your use case, you want something closer to:

"Give me the 500 questions potential customers ask in my category, run those questions against ChatGPT, Gemini, Claude, Perplexity, etc., and show me where my brand appears versus competitors."

Ideally the dashboard gives you:

• Prompt/query: “Best [category] for a 50-person company?”
• AI engine: ChatGPT / Gemini / Claude / Perplexity
• Brand mentioned: Yes/no
• Position: #1, #2, #5, not mentioned
• Competitors mentioned
• Share of voice
• Exact answer returned
• Citations/sources used by the AI
• Which websites are causing competitors to appear
• Trend over time
• Geography/language/device where relevant

That last part is particularly important. AI answers aren't deterministic: research has found meaningful variation even when the same query is run repeatedly, so a good monitoring system should aggregate repeated observations rather than treating one AI response as a permanent "rank." arxiv.org

My shortlist

If I were evaluating this for a brand/marketing team, I'd start with Profound, Peec AI, Ahrefs Brand Radar, and Otterly.AI.

If your primary question is specifically "Which customer queries do we rank for, and at what position?", I'd put Profound/Peec toward the top of the evaluation rather than a traditional brand-monitoring product.

If you tell me your company/category and roughly how many queries you want to monitor (e.g. 100, 1,000, 10,000), I can compare the leading platforms on price, AI engines, query volume, API access, competitor tracking, and reporting and recommend one.

The category you’re looking for is usually called AI Search Visibility, LLM Visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software. These tools monitor prompts across systems like ChatGPT, Claude, Gemini, Perplexity, and sometimes AI Overviews to show:

• whether your brand appears
• which queries/prompts trigger your brand
• your position in AI recommendations
• competitors that appear instead
• which sources/citations the AI used
• sentiment and messaging accuracy

Some of the main options:

A practical shortlist:

• Enterprise brand / agency: Profound, Semrush, Ahrefs
• SEO team adding AI tracking: Semrush, Ahrefs
• Dedicated “where does ChatGPT recommend us?” monitoring: Peec AI, Otterly.AI, SearchInsight AI
• Smaller team testing the market: SearchInsight AI, Prism, similar lightweight trackers www.searchprism.io

A few things to check before buying:

1. Prompt coverage: Can you upload your own customer queries, not just use generated prompts?
2. Model coverage: Does it test ChatGPT, Claude, Gemini, Perplexity separately?
3. Citation tracking: Does it show why a model mentioned a competitor (sources, pages, reviews)?
4. History: Can you see visibility changes over weeks/months?
5. Localization: Can it test different countries, languages, and user intents?

One important distinction: these tools usually do not show a true “Google-style rank position.” AI systems generate answers dynamically, so the metric is closer to share of AI recommendations / mention rate / citation share than a fixed keyword ranking. www.surva.ai

If you tell me your company size (startup, SMB, enterprise), industry, and whether you care more about ChatGPT recommendations or AI search traffic, I can narrow this to 2–3 best fits.

The category you’re looking for is usually called AI visibility tracking, LLM SEO monitoring, Generative Engine Optimization (GEO) tracking, or AI search rank tracking. These tools don’t track “rankings” exactly like Google SEO; they monitor whether your brand appears in answers from systems like ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews, for specific prompts. technologyadvice.comahrefs.com

Some tools to evaluate:

For a brand team, I’d evaluate them based on these capabilities:

1. Prompt portfolio management
   • Can you upload the questions your customers actually ask?
   • Example: “What is the best CRM for mid-market SaaS companies?”

2. Multi-model coverage
   • ChatGPT
   • Gemini
   • Claude
   • Perplexity
   • Copilot
   • Google AI Overviews

3. Citation/source analysis
   • Does it tell you why a competitor appears?
   • Which websites, reviews, forums, or articles are influencing the answer?

4. Competitive share of voice
   • “When users ask category questions, are we mentioned more or less than competitors?”

5. Historical tracking
   • AI answers change frequently, so you want trends rather than one-off checks. arxiv.org

A practical stack often looks like:

• Enterprise brand monitoring: Profound or Semrush
• SEO-heavy team: Ahrefs or Semrush
• Focused AI visibility program: Otterly, Peec, RankeOrbit, SearchPrism

If you tell me your company size (startup / mid-market / enterprise), industry, and whether you care more about brand mentions, product recommendations, or traffic-driving queries, I can narrow this down.

Yes. The category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization) tracking, or AEO (Answer Engine Optimization) software.

These tools let you give them a set of conversational queries—e.g. “What are the best accounting platforms for startups?”—and then repeatedly run/monitor those queries across systems such as ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI results. They report whether your brand appears, where competitors appear, which sources get cited, and how visibility changes over time. otterly.aigetrefine.ai

The ones I'd shortlist

A recent 2026 comparison similarly identifies Profound, Peec, Otterly, AthenaHQ, Scrunch and others as the major players in this category. otterly.aigetrefine.ai

The important distinction

Don't just look for "AI brand monitoring." You want a system that can answer something closer to:

For which prompts does our brand appear in the answer, in what position, alongside which competitors, and which websites/sources caused the AI to recommend us?

For example:

Prompt:
"What are the best project-management tools for a 50-person remote company?"

The software should ideally tell you:

• ChatGPT → You #2
• Gemini → Not mentioned
• Perplexity → You #4
• Claude → You #1
• Competitor A → mentioned in 4/4
• Competitor B → mentioned in 3/4
• Your share of voice: 42%
• Your citation rate: 31%
• Which pages/sources ChatGPT/Perplexity used
• Whether the sentiment/description of your brand was positive
• How those numbers changed week-over-week

Otterly explicitly supports prompt libraries and reports on brand mentions, citations, competitors, and visibility across multiple engines. otterly.ai

One caveat: "ranking" isn't quite like Google ranking

AI systems don't have a stable #1–#10 SERP in the same way Google does. The same conversational query can produce different answers on different runs, and research has found that generative search results can be less consistent even with minor query changes. arxiv.org

So I'd prioritize tools that measure visibility/share of voice + position in answer + citations + prompt-level results, rather than claiming they give you a conventional "AI ranking."

If you tell me your approximate company size and whether you're B2B, B2C, or SaaS, I can narrow this to the 2–3 tools I'd actually evaluate and compare their current pricing, AI-system coverage, API/reporting capabilities, and prompt limits.

Yes. A new category of software has emerged specifically for this use. It's usually called AI visibility, Generative Engine Optimization (GEO), or LLM brand monitoring.

These platforms repeatedly ask conversational AI systems (ChatGPT, Claude, Gemini, Perplexity, Grok, etc.) thousands of prompts and report:

• Which prompts mention your brand
• Where your brand appears in the response (1st, 2nd, etc.)
• Which competitors are recommended instead
• What sources/citations the AI relied on
• How visibility changes over time

Here are some of the strongest options:

If you're already invested in SEO platforms, they're adding these capabilities too:

• Semrush AI Visibility Toolkit (integrated with SEO workflows) www.techradar.com
• Ahrefs Brand Radar (connects AI visibility with keyword and backlink data) www.techradar.com
• HubSpot AEO (especially useful if you're already using HubSpot CRM) www.techradar.com

What these tools actually measure

Unlike Google rank trackers, there isn't a single "ranking" inside LLMs. Instead, they typically measure:

• Mention rate: "How often does our brand appear?"
• Position: "Are we the first recommendation or fifth?"
• Share of voice: "How often are we mentioned versus competitors?"
• Citation rate: "Is the model citing our website or someone else's?"
• Sentiment: "How is our brand described?"
• Prompt coverage: "Which buying questions include us?"

For example, if you track 500 prompts like:

• Best CRM for manufacturing
• Best payroll software for startups
• Alternatives to Salesforce
• Project management software for architects

the dashboard might show:

If you're an enterprise

The platforms most commonly evaluated by large organizations today are:

• Meltwater GenAI Lens
• Semrush AI Visibility Toolkit
• Ahrefs Brand Radar
• Profound (AI search analytics)
• Goodie AI (enterprise GEO)

These emphasize governance, APIs, team collaboration, and historical reporting in addition to prompt monitoring. www.techradar.com

Recommendation by company size

• Startup or SMB: GEO Monitor or LLMMonitor
• Growing SaaS or ecommerce: Pranas or Allmond
• Agency: Pranas or LLMMonitor
• Large enterprise: Meltwater GenAI Lens or Semrush AI Visibility Toolkit

One important caveat: because AI responses are probabilistic and can vary by user, location, and over time, these tools estimate visibility by running large, consistent sets of prompts on a schedule rather than measuring a fixed "rank" the way traditional SEO tools do. Continuous tracking provides a more reliable picture than a single query.

A relatively new category of software has emerged for exactly this purpose. These platforms typically:

• Test prompts across multiple AI assistants (such as ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.).
• Measure whether your brand is mentioned.
• Track ranking or citation position over time.
• Analyze competitors' visibility.
• Recommend content changes to improve AI visibility (sometimes called "LLM SEO" or "Generative Engine Optimization (GEO)").

Some of the more established options include:

They generally monitor:

• Brand mention rate
• Citation frequency
• Rank/position in AI responses
• Competitor share of voice
• Source websites cited by AI
• Changes over time

If you already use SEO tools

Some traditional SEO vendors have started adding AI visibility features:

• Semrush
• Ahrefs
• Similarweb

These features are improving quickly, though dedicated GEO platforms tend to provide broader cross-model testing.

Enterprise vs. startup

If you're managing a large brand with thousands of prompts:

• Profound
• Scrunch AI
• AthenaHQ

If you're a startup or agency:

• Otterly.AI
• Peec AI
• Goodie AI

What to look for

The best platforms don't just tell you whether you're mentioned—they also provide:

• Coverage across major AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.)
• Scheduled prompt testing (daily or weekly)
• Custom prompt libraries by product, industry, and buyer journey
• Geographic and language segmentation
• Competitor benchmarking
• Historical trend reporting
• API access or data exports for dashboards

One caveat: no platform can perfectly measure a single, universal "ranking" in conversational AI. Responses vary based on model version, personalization, browsing capabilities, and prompt wording. The strongest tools compensate by testing large, standardized sets of prompts repeatedly and reporting statistical trends rather than claiming a fixed rank.

If your goal is evaluating vendors, I can also compare these platforms on factors like AI models covered, pricing, enterprise readiness, API capabilities, and reporting quality.

If you mean monitoring how your brand appears in answers from multiple conversational AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) and discovering which prompts/queries your brand is mentioned or ranked for, you’re looking for an AI search visibility / Generative Engine Optimization (GEO) monitoring platform.

Some tools in this space:

For a more SEO-suite approach, some traditional SEO platforms are adding AI visibility features:

• Semrush — SEO platform with AI search visibility capabilities.
• Ahrefs — SEO research platform expanding into AI-related tracking.

Typical capabilities to look for:

• Prompt discovery: “What questions do people ask AI where my competitors appear?”
• Brand rank tracking: “For this prompt, am I cited/mentioned #1, #2, or absent?”
• Citation tracking: Which websites and sources AI systems rely on when mentioning your brand.
• Competitor benchmarking: Share of AI answers vs. competing brands.
• Model coverage: ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, etc.
• Historical tracking: Whether your AI visibility is improving or declining.

A practical setup many marketing teams use:

1. Start with 100–1,000 high-value customer prompts (e.g., “best [category] for [use case]”).
2. Run them across major AI engines weekly.
3. Track:
   • brand mention rate
   • position/ranking
   • citations earned
   • competitor share of voice
   • missing content opportunities

If you’re asking specifically about “which queries our brand ranks for in ChatGPT”, the closest category is AI visibility monitoring / GEO analytics, not traditional SEO rank tracking.

You're looking for a category that's emerging quickly, often called AI search monitoring, LLM visibility, or AI brand monitoring. These platforms track how conversational AI systems (such as ChatGPT, Claude, Gemini, Perplexity, and others) mention your brand and competitors across a set of prompts.

Here are some of the leading options:

What these tools typically measure

Most of them let you:

• Monitor hundreds or thousands of prompts automatically
• Track whether your brand is mentioned
• Measure how often competitors appear instead
• Identify which sources AI systems cite
• See changes over time
• Segment prompts by product, geography, or customer journey
• Alert you when rankings change

Unlike traditional SEO tools, they're measuring AI-generated answers, not Google's organic rankings.

If you're specifically asking "Which queries does our brand rank for?"

The strongest platforms today are:

1. Profound
   • Probably the most mature enterprise product
   • Tracks share of voice across many AI systems
   • Good dashboards for marketing teams

2. Otterly.AI
   • Easier to get started
   • Lets you create prompt sets and monitor responses over time
   • Often a good fit for small to midsize companies

3. Peec AI
   • Strong emphasis on discovering prompts where brands appear
   • Useful competitive analysis

Enterprise marketing suites are adding this

Some established SEO platforms have introduced AI visibility features:

• Semrush
• Ahrefs
• Similarweb

These are increasingly incorporating AI search monitoring alongside traditional SEO, though the dedicated AI platforms often offer more detailed prompt-level analysis.

What to evaluate before choosing

The most important differentiators are:

• LLM coverage: Does it monitor ChatGPT, Gemini, Claude, Perplexity, Copilot, and other assistants relevant to your audience?
• Prompt discovery: Can it suggest high-value prompts automatically, or do you have to define every query yourself?
• Citation tracking: Does it show which websites AI systems rely on?
• Competitor benchmarking: Can you compare your brand's visibility against competitors?
• Historical trends: Does it retain rankings over weeks and months?
• API access: Useful if you want to combine AI visibility with your existing marketing dashboards.

If you're responsible for SEO or content marketing, I'd lean toward a dedicated AI visibility platform rather than relying solely on a traditional SEO suite, since they tend to provide more granular prompt tracking and cross-model comparisons.

If you tell me your company's size (startup, mid-market, or enterprise) and whether you're primarily B2B or B2C, I can narrow the recommendations to the tools that are likely to fit your budget and use case.

Yes. A new category of software has emerged specifically for AI search visibility (sometimes called Generative Engine Optimization (GEO) or AI brand monitoring). These tools monitor how your brand appears across conversational AI systems like ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews, rather than just tracking Google keyword rankings. technologyadvice.comturboaudit.aiarxiv.org

Here are the strongest options:

What they actually measure

Unlike SEO rank trackers, these platforms typically tell you:

• Which prompts mention your brand
• Whether you're ranked first, second, third, etc. within AI recommendations
• Which competitors appear instead of you
• Which websites the AI is citing
• Changes over time
• Share of voice by AI platform
• Geographic or language differences (on some platforms)
• Alerts when your visibility changes www.airops.comturboaudit.ai

For example, if users ask:

• "Best CRM for startups"
• "Top cybersecurity software"
• "Best project management tool"

the software can show something like:

What the best platforms add

The more advanced products also show:

• The exact prompt that triggered the recommendation
• The AI's reasoning
• The cited websites influencing the answer
• Whether the mention is positive, neutral, or negative
• Which competitor gained or lost visibility
• Recommendations for improving visibility (for example, earning mentions in authoritative third-party publications) technologyadvice.comturboaudit.aiarxiv.org

If you're choosing one

• Large enterprise: Profound
• Agency or mid-market: Peec AI or Otterly AI
• Already use Semrush: AI Visibility Toolkit
• Already use Ahrefs: Brand Radar
• Just want a quick audit: Ahrefs' free AI Visibility Checker can provide a snapshot before investing in ongoing monitoring. technologyadvice.comahrefs.com

One important difference from traditional SEO: there isn't a single, universal "ranking." ChatGPT, Gemini, Claude, and Perplexity often produce different brand recommendations for the same query because they use different retrieval methods and ranking systems. Good monitoring tools therefore test many prompts across multiple AI platforms instead of relying on one chatbot. arxiv.org