ChatGPT answers, unedited

Yes — this category is usually called AI visibility / AEO / GEO tracking. Good options include:

• otterly.ai — tracks prompts across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI experiences, including mentions, position, competitors and citations. Otterly Otterly
• ahrefs.com — particularly interesting if you already use Ahrefs; its database is based on hundreds of millions of real/search-derived prompts. Ahrefs
• tryprofound.com — enterprise-oriented AI visibility monitoring.
• peec.ai — focused on tracking brand visibility and competitive positioning across AI search. Conbersa
• modelmention.io — simpler monitoring of visibility, position, share of voice and citations across ChatGPT, Gemini and Perplexity. ModelMention

If your specific goal is “give me the thousands of questions people ask in our category, then tell me whether our brand appears and where it ranks in each AI answer,” I’d narrow the shortlist to Otterly, Ahrefs, Peec, and Profound.

Yes. The category you’re looking for is usually called AI search visibility, LLM visibility, GEO (Generative Engine Optimization), or AEO monitoring.

These tools repeatedly run a set of customer-style queries against multiple AI systems and report things such as:

• Whether your brand is mentioned
• Where your brand appears in the answer (e.g. #1, #3, absent)
• Share of voice versus competitors
• Which queries you win/lose
• Which competitors appear instead
• Which websites/sources the AI cites
• Changes in visibility over time

Tools worth looking at

Current coverage varies substantially between vendors, so I wouldn't choose based solely on the number of models they advertise. For example, Linksii explicitly tracks ChatGPT, Claude, Gemini and Perplexity, while OpenLens says it monitors seven platforms. Linksii OpenLens

Ahrefs is interesting if you already use it for SEO: its current AI Visibility Index is based on hundreds of millions of modeled prompts and reports visibility across multiple AI/search surfaces. Ahrefs

The feature I'd prioritize

If your actual question is "What queries does our brand rank for in AI?", make sure the product supports prompt-level tracking, not just a generic "AI visibility score."

For example, you want a report resembling:

That lets your SEO/content team identify specific prompts where you are absent or being displaced, rather than having a single opaque score.

One important caveat: AI "rankings" aren't equivalent to Google rankings. Responses can vary with model, location, personalization, web-search state, and time. Good monitoring platforms therefore run the same prompts repeatedly and report trends rather than treating one response as a definitive rank. Depra AI Prism

If you tell me your approximate company size (startup / mid-market / enterprise), monthly budget, and which AI systems matter most, I can narrow this to 3–5 platforms and compare pricing, prompt limits, engine coverage, API/export capabilities, and competitor tracking.

Yes. What you’re looking for is generally called AI search visibility tracking, GEO (Generative Engine Optimization) tracking, or an AI visibility platform. These tools repeatedly run a set of conversational queries across multiple AI systems and measure whether—and where—your brand appears.

My shortlist

1. OtterlyAI — probably the closest match

OtterlyAI lets you create a library of natural-language prompts such as:

• "What are the best accounting platforms for startups?"
• "What companies offer enterprise expense management?"
• "What's the best alternative to [competitor]?"
• "Which brands should I consider for [product category]?"

It then runs those prompts across multiple AI search experiences and reports which brands appear, their position, sentiment, citations and share of voice. It currently supports ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly Otterly AI

It also has prompt research, so you aren't limited to manually inventing the questions you want to track. Otterly

One particularly useful feature is that you can see the actual sources/citations influencing the AI answer, rather than merely seeing that your brand ranked. Otterly

2. Peec AI — particularly interesting if you want lots of models

Peec AI tracks visibility, position, sentiment and share of voice across major AI search platforms. It also shows which sources are being cited for your tracked prompts. Peec AI

Its model coverage is unusually broad: in addition to ChatGPT, Gemini, Perplexity, Google AI experiences and Copilot, it says higher tiers can monitor models/APIs including Claude, DeepSeek, Qwen, Grok and Mistral. Peec AI

The important distinction

These aren't really measuring a conventional "keyword ranking" like Ahrefs or Semrush would measure Google rankings.

For AI, I'd build your reporting around:

Query → AI engine → Brand mentioned? → Position → Competitors mentioned → Sentiment → Citations → Share of voice

For example:

"Best CRM for a 50-person SaaS company"

That's much closer to what I'd call "which queries does our brand rank for in AI?"

If you're choosing one today, I'd start with OtterlyAI because it has particularly strong prompt-level tracking across the major AI search experiences and explicitly exposes rank, citations, competitors and trends. Peec is the one I'd evaluate alongside it if breadth of model coverage and deeper analytics are especially important. Otterly Peec AI

If you tell me your company/industry and roughly how many queries you want to monitor (e.g. 100, 1,000, 10,000+), I can also compare the leading platforms on price, query limits, API access, historical data, competitor tracking, and agency/multi-brand support.

The category you’re looking for is usually called AI visibility monitoring, LLM visibility tracking, Answer Engine Optimization (AEO) tracking, or Generative Engine Optimization (GEO) software. These tools monitor questions asked in conversational AI systems and report whether your brand is mentioned, recommended, cited, or outranked by competitors. Chatobserver OpenLens

Some of the stronger options:

What these tools actually measure

Unlike Google rankings (position 1–10), AI systems don’t have a single stable “rank.” Good platforms usually measure:

• Mention rate — how often your brand appears in answers
• Recommendation rate — whether AI suggests your brand for buying decisions
• Share of voice — your mentions compared with competitors
• Prompt coverage — which customer questions trigger your appearance
• Citation sources — which websites AI systems rely on when mentioning you
• Sentiment/positioning — whether AI describes you positively and where you appear in the answer Chatobserver OpenLens

If I were selecting for a brand team:

• Enterprise marketing/SEO: Ahrefs Brand Radar is probably the most mature fit. Ahrefs
• Agency managing multiple clients: OpenLens or similar reporting-focused tools. OpenLens
• Startup/smaller team: BrandRadar, SearchPrism, or a lighter AI visibility tracker. BrandRadar Prism
• DIY approach: Build a prompt library (100–500 customer questions), run them weekly across ChatGPT, Claude, Gemini, and Perplexity, and track mentions/citations in a database.

A useful distinction: if your goal is “Which queries cause AI assistants to recommend us?”, prioritize prompt-level tracking. If your goal is “How authoritative does AI think our brand is?”, prioritize citation/source analysis.

Yes. The category you’re looking for is usually called AI search visibility tracking, GEO (Generative Engine Optimization) tracking, or LLM rank tracking.

The strongest options I’d look at are:

What you actually want to measure

I wouldn't think of this as traditional "rank tracking." With ChatGPT, Gemini, Claude, etc., there often isn't a stable #1–#10 ranking.

A good system should let you enter something like:

• "best accounting software for startups"
• "alternatives to Salesforce"
• "best CRM for a 50-person company"
• "Company X vs Company Y"
• "what software should I use for ___?"

…and then repeatedly run variations of those queries across the AI systems and tell you:

Your brand: mentioned in 42% of answers
Competitor A: 67%
Competitor B: 51%
Your average position: #2.4
Sentiment: 91% positive
Citations: 38 URLs
Queries where you're absent: 63
Queries where competitor beats you: 27

That distinction—query-level visibility + share of voice + competitor comparison + citations—is much more useful than simply asking whether ChatGPT "knows" your brand. LLMrefs, for example, explicitly tracks keywords, brand rankings, share of voice and citations across multiple AI search engines. LLMrefs LLMrefs

My shortlist

If you're evaluating this for an actual brand, I'd narrow it to:

1. Profound — if you're an enterprise and want the deepest AI-search intelligence.
2. Peec — probably the one I'd demo for a marketing/SEO team.
3. LLMrefs — particularly compelling if breadth across many AI systems is the priority.
4. Otterly — good if you want to get monitoring running quickly without an enterprise setup.

The market is evolving quickly, and current comparisons broadly put Profound toward the enterprise/depth end, Peec in the mid-market, and Otterly toward the more accessible end. LLMrefs ayrank.com

If you tell me your brand/industry, approximate number of queries you want to monitor, and whether this is for SEO, marketing, or competitive intelligence, I can narrow this to the 2–3 tools I'd actually buy and compare their current pricing/features.

Yes. What you’re looking for is generally called AI search visibility tracking, GEO (Generative Engine Optimization) tracking, or AEO (Answer Engine Optimization).

These platforms run a library of buyer-style queries across multiple AI systems and tell you things like:

• Which queries cause your brand to be mentioned
• Which queries you don't appear for
• Which competitors are recommended instead
• Your share of voice / visibility
• Where your brand is positioned in an AI answer
• Which websites AI systems cite when recommending you
• How your visibility changes over time

That is different from traditional SEO rank tracking: you're measuring "Does ChatGPT recommend us when someone asks X?" rather than "Are we #3 on Google for X?" TechnologyAdvice Rankability

The main software I'd look at

There are now quite a few platforms in this category, and current comparisons include Profound, Otterly, Scrunch, Peec, Semrush, Ahrefs, AthenaHQ and others. TechnologyAdvice Cheers

If I were evaluating them for your use case

I'd shortlist Profound, Peec AI, and Otterly first.

Profound — best if you want an enterprise-grade measurement system. It is designed around understanding how your brand performs across AI search rather than simply adding an "AI tracking" feature to an SEO product.

Peec AI — probably the one I'd investigate first if the central question is "What questions are people asking, and how do we compare with competitors across those questions?" Its positioning is particularly strong around competitive AI-search intelligence. Conbersa

Otterly.AI — good if you want to get this running without an enterprise-scale budget. Current comparisons report coverage across major systems including ChatGPT, Perplexity, Google AI experiences, Gemini and Copilot. KITLabs

One important distinction

Don't just ask vendors "How many AI models do you monitor?"

I'd specifically ask whether they can discover and track non-branded commercial queries.

For example, suppose you're selling project-management software. You don't merely want:

"What does Acme Software do?"

You want thousands of queries such as:

"best project management software for a 50-person company"
"alternatives to Monday.com"
"best project management tools for agencies"
"software for managing remote engineering teams"
"what should a startup use for project management?"

Then you want the system to tell you:

Query → AI engine → brands mentioned → your position → citations → competitor → change over time

That's the genuinely useful version of AI-search rank tracking.

And the market is increasingly measuring prompt coverage, mentions, citations, competitor share of voice and sentiment, rather than a conventional single "ranking" number. TechnologyAdvice Humanize AI

If you tell me what your brand/company sells and roughly how large your marketing team is, I can narrow this to the 3 best platforms for you and compare their pricing, AI-engine coverage, query limits, competitor tracking, and API/reporting capabilities.

Yes. What you’re describing is usually called AI visibility tracking, LLM visibility monitoring, or GEO/AEO tracking. These tools run a defined set of buyer queries through multiple AI systems and report whether your brand appears, where it appears, how competitors perform, and which sources the models cite. NeuralGen DataDab

The strongest options

Current comparisons generally put Profound at the enterprise/deep-analytics end, Otterly as a more accessible monitoring/rank-tracking option, and Peec in the middle. Tracemetry DataDab

One particularly interesting option is ahrefs.com, which currently analyzes 459M+ monthly prompts across AI surfaces including ChatGPT, Gemini, Perplexity, Copilot and Google AI. That is useful if you want to understand visibility based on a much larger prompt universe rather than only your manually specified queries. Ahrefs

What I'd look for

The important distinction is that AI doesn't really have a Google-style "rank #7 for keyword X" metric. The useful measurement is closer to:

When someone asks an AI a commercially relevant question, does it recommend our brand, where in the answer does it put us, and which competitors does it recommend instead?

For example, you'd want to be able to create a query set like:

• "Best CRM for a 20-person SaaS company"
• "Alternatives to Salesforce for startups"
• "Best CRM with strong automation"
• "What are the best CRM platforms for B2B?"
• "Salesforce vs HubSpot vs [your brand]"
• "What CRM should a SaaS startup use?"

Then track across ChatGPT + Gemini + Claude + Perplexity + Google AI Overviews/AI Mode, ideally by country/location.

The dashboard should give you something like:

Query: "Best CRM for a 20-person SaaS company"

1. HubSpot
2. Your Brand
3. Salesforce
4. Pipedrive

…and then tell you how often your brand appears, average position, share of voice, competitors appearing instead, citations/sources influencing the answer, and changes over time.

That is substantially more useful than simply tracking brand mentions.

My shortlist

If I were evaluating software for a serious brand/GEO program, I'd demo Profound, Otterly, Peec, and Ahrefs Brand Radar first. Recent comparisons identify those as the most relevant measurement platforms, with Profound particularly strong for enterprise-scale analysis and Otterly particularly close to a conventional "AI rank tracker." DataDab aiseoshift.com

If you tell me your company size, approximate monthly budget, and whether you're B2B/B2C, I can narrow this down to the 2–3 tools I'd actually buy, including current pricing and exactly which AI engines each one monitors.

Yes. What you’re describing is generally called AI search visibility, LLM visibility, or GEO (Generative Engine Optimization) tracking.

The tools I’d shortlist are:

• tryprofound.com — strong enterprise-oriented option for monitoring how brands appear across AI search, with prompt-level visibility and competitive analysis.
• ahrefs.com — particularly interesting if you already use Ahrefs. It analyzes 460M+ real prompts across ChatGPT, Gemini, Perplexity, Copilot and Google AI surfaces, and lets you benchmark brands. Ahrefs
• chatobserver.com — specifically designed to run your buyer questions across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, recording mentions, citations and competitors. Chatobserver
• promptwatch.com — more mature GEO/LLM visibility platform; tracks mentions, citations and competitive visibility across major AI engines. Promptwatch
• reputably.net — good if you want position/rank, sentiment, share of voice, citations and AI traffic in one dashboard. It currently covers ChatGPT, Gemini, Claude, Google AI Overviews and Google AI Mode. Reputably
• openlens.com — interesting for agencies/marketing teams because it can send the same query set across seven AI platforms: ChatGPT, Claude, Gemini, Google AI, Perplexity, Grok and DeepSeek. OpenLens
• botscope.ai — takes a more sophisticated approach, separating whether AI knows your brand, understands it, recommends it, and cites your pages. BotScope

What I'd look for specifically

If your question is "Which queries does our brand rank for in ChatGPT/Claude/Gemini/etc.?", don't just buy a tool that gives you a single "AI visibility score."

You want it to show something like:

And ideally track over time, because an LLM "ranking" isn't like a Google ranking. The answer can change based on model, location, personalization, web-search retrieval, prompt wording and model updates.

One particularly useful capability is prompt discovery: instead of you manually giving the software 500 keywords, it should discover the questions people are likely to ask about your category and identify which ones you win, lose, or aren't mentioned in at all. Ahrefs is interesting here because its index is based on prompts modeled from its large keyword database. Ahrefs

My shortlist

If I were evaluating these for a brand today, I'd start with:

Enterprise: Profound / Promptwatch
Already an Ahrefs customer: Ahrefs AI Visibility
Straightforward multi-LLM monitoring: Chatobserver
Deep competitive/GEO analytics: Reputably
Agency / lots of AI engines: OpenLens

If you tell me your approximate company size, B2B vs. B2C, and whether you're already using Semrush/Ahrefs, I can narrow this to the 3 best options and compare pricing, AI engines, query volume, competitor tracking, API access, and reporting.

Yes. What you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization) tracking, or LLM visibility tracking. These tools repeatedly run buyer-style prompts across multiple AI systems and measure whether your brand appears, where it appears, what competitors appear instead, and which sources get cited.

Best options right now

• tryprofound.com — Probably the strongest choice for an enterprise marketing team. It monitors ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, DeepSeek, Google AI Overviews/AI Mode and more. It also has prompt-volume data and analytics on how AI represents your brand. Profound Profound
• ahrefs.com — Particularly interesting if you already use Ahrefs. It analyzes 461M+ real prompts across ChatGPT, Gemini, Perplexity, Copilot and Google AI surfaces and lets you benchmark brands at large scale. Ahrefs
• openlens.com — Good if you’re an agency or need broad platform coverage. It tracks ChatGPT, Claude, Gemini/Google AI, Perplexity, Grok and DeepSeek, including mentions, share of voice, competitors and cited sources. OpenLens
• rank.ai — More lightweight/self-serve. It tracks ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews, including prompt-level mentions, citations, competitors and share of voice. Rank.ai
• visibility.so — Useful if you want AI visibility alongside traditional SEO. It tracks prompts across ChatGPT, Claude, Gemini and Perplexity, with share of voice, cited URLs and competitor monitoring. Visibility.so

What I'd evaluate

Don't just ask whether a tool says your brand was "mentioned." The important metrics are:

One important distinction: "rankings" in AI aren't equivalent to Google rankings. An LLM can mention three brands without a fixed ranking, and answers can vary between runs. The better platforms therefore track repeated prompts over time and report visibility/share-of-voice rather than pretending there is a single deterministic rank.

If you're choosing software for a serious brand program, I'd shortlist Profound, Ahrefs, and OpenLens first. Profound is the more enterprise/strategic option; Ahrefs is compelling if you want enormous prompt-scale data; OpenLens looks attractive for agencies managing multiple brands.

If you tell me your company size, whether you're an agency or in-house, and roughly how many brands/prompts you want to monitor, I can narrow this to the 2–3 best fits and compare pricing/features.

The category you’re looking for is usually called AI visibility tracking, AEO (Answer Engine Optimization) monitoring, or GEO (Generative Engine Optimization) software. These tools run your target customer queries through multiple conversational AI systems and report whether your brand is mentioned, where it appears, which competitors appear instead, and which sources the models cite. Ahrefs OpenLens

Some of the stronger options:

For a brand team, I’d evaluate them based on these capabilities:

• Prompt tracking: Can you upload your own buyer questions?

Example: “What is the best CRM for mid-market manufacturers?”

• Share of voice: How often does AI mention you versus competitors?
• Position tracking: Are you the first recommendation, a secondary option, or absent?
• Citation tracking: Which websites, reviews, forums, and articles are influencing AI answers?
• Historical trends: Can you prove visibility improved after campaigns?
• Multi-brand support: Important for agencies or companies with many products.

A typical setup would be:

1. Build a list of 100–500 buyer-intent prompts.
2. Run them weekly across ChatGPT, Claude, Gemini, Perplexity, and Copilot.
3. Track: - mention rate
4. recommendation rank
5. sentiment
6. competitors appearing instead
7. cited sources
8. Use the gaps to guide content, PR, reviews, and digital authority work.

If you already use a major SEO suite, I’d start by checking Ahrefs Brand Radar. If your main goal is specifically “what does ChatGPT/Claude/Gemini say about us every week?”, dedicated AI visibility tools like OpenLens, Rankr, or CitedSpy may fit better. Ahrefs OpenLens Rankr

I can also give you a comparison matrix by price, API availability, enterprise features, and agency suitability if that’s the buying decision you’re making.

Yes. What you’re looking for is generally called AI search visibility, GEO (Generative Engine Optimization) tracking, or LLM visibility monitoring.

The strongest options I’d shortlist are:

• otterly.ai — probably the closest match to your description. It tracks custom prompts across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Copilot, showing mentions, position/rank, sentiment, share of voice, competitors, and citations. Otterly Otterly AI
• tryprofound.com — more enterprise-oriented, with emphasis on discovering the prompts/questions people use and measuring how brands appear across AI search.
• ahrefs.com — particularly interesting if your team already uses Ahrefs. Its current index analyzes 461M+ real prompts across AI Overviews, Gemini, Perplexity, ChatGPT, Copilot and AI Mode. Ahrefs
• peec.ai — focused specifically on AI-search visibility and tracking prompts/competitors across conversational engines.
• rankr.so — simpler/lower-cost option that tracks visibility, position, sentiment and mentions across ChatGPT, Claude, Perplexity and Gemini. Rankr
• synectgeo.io — another focused tracker covering ChatGPT, Gemini, Claude and Perplexity, with visibility, competitor and citation analysis. SynectGEO

The important distinction

You don't really want a tool that merely asks:

"Does ChatGPT mention our brand?"

You want it to monitor hundreds/thousands of commercially relevant prompts, such as:

• "best [category] software"
• "[competitor] alternatives"
• "best [product] for a mid-sized company"
• "how do I solve [customer problem]"
• "companies that provide [service]"
• "[your brand] vs [competitor]"
• "what are the most reliable [category] providers?"

Then, for each prompt × AI engine, it should record:

Prompt → AI engine → whether you're mentioned → position → competitors mentioned → citation/source → sentiment → change over time.

That's much closer to an AI equivalent of traditional keyword rank tracking. Otterly, for example, explicitly distinguishes these AI prompts from traditional Google keywords and lets you compare your visibility against competitors on the same prompts. Otterly AI

What I'd choose

If you're evaluating this for a brand/marketing team, I'd start with OtterlyAI vs Profound vs Ahrefs.

If your primary question is "Which customer questions are we winning or losing across ChatGPT, Claude, Gemini and Perplexity?", I'd lean toward OtterlyAI/Profound rather than a conventional SEO suite.

If you tell me roughly your company size, B2B/B2C, and whether you need enterprise reporting/API access, I can compare the leading 5–7 platforms on LLM coverage, prompt discovery, ranking/position tracking, competitor tracking, citations, pricing, and API/reporting and tell you which I'd buy.

Yes. What you’re describing is usually called AI search visibility, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

The important distinction is that these tools don't measure a traditional Google-style “ranking.” They repeatedly submit customer-style prompts to conversational AI systems and measure whether your brand is mentioned, recommended, cited, and where it appears relative to competitors.

Strong options

What I'd look for

If your goal is specifically:

“Tell me every important query in our category where ChatGPT/Gemini/Claude/etc. recommend us, don't recommend us, or recommend a competitor instead.”

I'd prioritize these capabilities:

• Prompt discovery — automatically finding the questions your potential customers ask.
• Multi-model tracking — ideally ChatGPT + Gemini + Claude + Perplexity at minimum.
• Prompt-level results — not just a single “AI visibility score.”
• Brand position/rank — e.g. you're #2 in “best CRM for construction companies.”
• Share of voice — your percentage of recommendations versus competitors.
• Citation/source tracking — which websites AI is using to form its answer.
• Historical monitoring — seeing whether you're moving from #5 → #3 → #1.
• Competitor tracking — especially who replaced you when your visibility drops.
• Custom prompts — so you can monitor your actual commercial queries rather than generic ones.

For example, a useful dashboard might tell you:

Query: “Best accounting software for small medical practices”
ChatGPT: #2 — Your Brand
Gemini: Not mentioned
Claude: #4 — Your Brand
Perplexity: #3 — Your Brand
Competitor winning: Competitor X
Sources most frequently cited: G2, Forbes, Reddit, your competitor's site

That's much more actionable than an overall “AI visibility = 63%” score.

My shortlist

If you're already serious about SEO: I'd start with Ahrefs Brand Radar. It has a particularly interesting advantage: Ahrefs says its AI visibility database is based on hundreds of millions of search-derived prompts and lets you combine broader AI visibility data with custom prompts. Ahrefs Ahrefs

If you want the widest conversational-model coverage: look at Rank.ai or OpenLens. Rank.ai explicitly covers ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, while OpenLens says it can run client queries across seven AI platforms. Rank.ai OpenLens

If you want something built around marketing execution: HubSpot AEO is compelling because it combines prompt tracking, competitive share of voice, citations and recommendations, rather than merely reporting mentions. HubSpot

One caveat: AI “rankings” are inherently less stable than Google rankings because responses can vary between runs. The better platforms therefore run the same prompts repeatedly and trend the results rather than treating one response as definitive. Rank.ai

If you tell me your industry + approximate company size + whether you're an in-house marketing team or agency, I can narrow this to the 3 best platforms and compare their pricing, AI coverage, prompt discovery, API/reporting, and enterprise capabilities.

If you're already serious about SEO: I'd start with Ahrefs Brand Radar. It has a particularly interesting advantage: Ahrefs says its AI visibility database is based on hundreds of millions of search-derived prompts and lets you combine broader AI visibility data with custom prompts.

Yes. What you’re looking for is generally called AI search visibility, GEO (Generative Engine Optimization), or AI visibility tracking software.

The tools don’t literally give you a traditional Google-style “rank #7” for every conversational query. Instead, they repeatedly run a set of buyer/customer queries through multiple AI systems and measure whether your brand appears, where it appears, which competitors appear, what sources are cited, and how that changes over time. Conbersa The Best Marketing Tool

The ones I'd look at

• tryprofound.com — probably the strongest choice for a large enterprise. It is built around deep AI-search measurement and can cover a broad set of engines, including ChatGPT, Perplexity, Google AI experiences, Gemini, Copilot, Claude and others depending on plan. Agentic SEO Tools
• peec.ai — a good middle ground for marketing teams/agencies. Particularly useful for tracking prompts, competitors, visibility and citations across AI engines. Conbersa Bloomiro
• otterly.ai — probably the easiest one to trial. It tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude and Copilot, and lets you define the conversational prompts you want monitored. Otterly
• ahrefs.com — especially interesting if you already use Ahrefs. Its index is based on 468M+ real prompts modeled from its keyword database, across ChatGPT, Gemini, Copilot, Perplexity and Google's AI surfaces. Ahrefs
• mentionhq.com — more focused on straightforward brand monitoring. It tracks ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok, including where your brand ranks in AI-generated recommendation lists. Mention

What I would choose

If your question is specifically:

“Give me all the queries people might ask about our category, and tell me whether our brand is recommended across ChatGPT, Claude, Gemini, Perplexity, etc.”

I'd shortlist Profound, Peec, and Otterly.

If you have a large enterprise/SEO team, I'd start with Profound.

If you're a marketing team or agency managing multiple brands, I'd investigate Peec.

If you want to get something running quickly and inexpensively, I'd start with OtterlyAI.

One important distinction: prompt selection is arguably as important as the monitoring software. A good system should discover/generate queries such as:

• “Best [category] for a 500-person company”
• “[Product category] alternatives to [competitor]”
• “What are the most reliable [category] providers?”
• “Which [category] has the best reviews?”
• “What should I consider when choosing [category]?”
• “[Brand] vs [competitor]”
• “Who are the leading [category] companies in the US?”

Then you can build a share-of-voice map by query × AI platform × competitor, rather than relying on one overall “AI visibility score.”

If you tell me your industry/brand and roughly how many queries you want to track, I can narrow this down to the 3 best platforms and compare their current pricing, AI engines, query limits, competitor tracking, and reporting.

If you have a large enterprise/SEO team, I'd start with Profound.

If you're a marketing team or agency managing multiple brands, I'd investigate Peec.

If you want to get something running quickly and inexpensively, I'd start with OtterlyAI.

Yes — this is now a distinct software category usually called AI search visibility, AI visibility tracking, GEO (Generative Engine Optimization), or AEO monitoring.

The key distinction is that these tools don't just monitor mentions. They run a library of buyer-style prompts across multiple AI systems and tell you whether your brand appears, where it appears, which competitors appear, and which sources the models cite. Baarely AI Visibility Snapshot

The ones I'd look at

• tryprofound.com — probably the strongest choice for a large/enterprise brand. It is geared toward deep AI-search analytics, competitive visibility, and citation/source analysis. Current comparisons consistently put it toward the enterprise end of the market. Baarely Bloomiro
• otterly.ai — particularly good if you want to start tracking prompts across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode and Copilot without jumping immediately to an enterprise platform. It also supports prompt research and competitor tracking. Otterly
• peec.ai — another strong option for marketing/SEO teams and agencies that want structured AI visibility reporting and competitor comparisons. Current 2026 comparisons put it among the leading dedicated trackers. Baarely Bloomiro
• scrunchai.com — worth considering if you want monitoring combined with more of an optimization/content workflow rather than simply a rank-tracking dashboard. Baarely Bloomiro
• openlens.com — interesting if you want broad model coverage. It currently says it tracks ChatGPT, Claude, Gemini, Google AI, Perplexity, Grok and DeepSeek, and lets you run the same query set across all seven. OpenLens
• reputably.net — interesting if you care about the evidence behind the rankings: citations, search trails, competitor positioning, sentiment, and AI traffic. Reputably

What I would choose

If your question is specifically:

"What questions are people asking AI, and for which of those questions does our brand rank?"

I'd narrow the shortlist to Profound, OtterlyAI, Peec, and OpenLens.

The important metrics to demand are:

One particularly important point: don't evaluate these like traditional SEO rank trackers. You aren't really looking for "keywords where we rank #1." You're looking for high-value conversational intents where an AI recommendation could influence a purchase. The platforms themselves describe this as tracking prompts and analyzing mentions, positioning, citations and competitors. Otterly AI Visibility Snapshot

If you tell me your industry/brand type and whether this is for an in-house marketing team or an agency, I can narrow these down to the 3 best platforms and compare their current pricing, AI-model coverage, query discovery, API/reporting, and enterprise capabilities.

Yes. What you’re describing is usually called AI visibility tracking, LLM visibility, GEO (Generative Engine Optimization) tracking, or AI search rank tracking.

The important distinction is that these tools don't really track a traditional “keyword rank” like Google. They run a set of buyer-intent prompts across multiple AI systems and measure whether your brand is mentioned, recommended, where it appears, which competitors appear, and which sources are cited.

Strong options to look at

• ahrefs.com — Particularly interesting if you already use Ahrefs. It models 471M+ prompts and covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode. Good for discovering the broader universe of queries rather than only manually entering prompts. Ahrefs
• gumshoe.ai — More sophisticated if you care about how different types of buyers get different answers. It runs buyer personas across ChatGPT, Gemini, Claude, Perplexity and other models, with competitive leaderboards and visibility by model/persona. Gumshoe AI
• openlens.com — Broad model coverage: ChatGPT, Claude, Gemini, Google AI, Perplexity, Grok and DeepSeek. It reports per-topic visibility, position, raw answers, competitor share and sources, which is close to what you're asking for. OpenLens
• visibility.so — Probably one of the closest fits if you specifically want an AI equivalent of a keyword rank tracker. It shows prompts/keywords, position, share of voice and which AI engines you're visible in. Visibility.so
• reputably.net — Tracks buyer questions across ChatGPT, Gemini, Claude/Google AI surfaces, with rankings, sentiment, citations and competitor share of voice. Reputably
• linksii.com — More focused on the straightforward “what does AI say about my brand?” use case, tracking the same prompts across ChatGPT, Claude, Gemini and Perplexity. Linksii

If I were evaluating them for your use case

I'd narrow the shortlist to:

One particularly important capability to look for is prompt discovery. You don't just want to give the software 100 queries and have it tell you whether you rank for those 100. Ideally, it should identify questions such as:

“What are the best [category] tools for a 50-person company?”
“What alternatives to [competitor] should I consider?”
“Which [category] companies are best for [specific use case]?”
“What is the best [product] for [persona/use case]?”

…and then tell you which of those questions cause ChatGPT, Claude, Gemini, Perplexity, etc. to recommend your brand.

That's much more valuable than simply monitoring your brand name.

If you tell me your industry/B2B vs. B2C and roughly how many queries/brands you need to monitor, I can narrow this to the 3 best platforms and compare their pricing, model coverage, query discovery, APIs, and reporting.

Yes. What you’re looking for is generally called AI search visibility, GEO (Generative Engine Optimization) tracking, or answer-engine visibility software.

The strongest options I’d look at are:

My pick

If your question is specifically:

“What questions are people asking AI, and for which of those questions does our brand appear—and where do we rank relative to competitors?”

I'd start with Profound.

Profound's system actually runs prompt sets against multiple answer engines and lets you analyze visibility, citations, sentiment, share of voice, positioning, and competitor rankings. It also covers a particularly broad set of engines, including ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI experiences, Grok and DeepSeek. Profound Knowledge Base Profound

OtterlyAI is probably the one I'd demo alongside it. It explicitly lets you track the prompts your buyers use and see brand coverage, share of voice, average rank, sentiment and the URLs AI engines cite. It currently monitors seven major AI search experiences. Otterly Otterly

Peec AI is interesting if you want to get more granular about why you're appearing. It reports prompt-level visibility and position and identifies the sources influencing AI answers. Peec AI Peec AI

One important distinction: AI systems don't really have a Google-style “keyword ranking.” A query such as “best accounting software for a 50-person SaaS company” can produce several brands in an answer, and the ordering/context can change from run to run. These platforms therefore turn mention frequency, position, share of voice, citations and sentiment into ranking-like metrics. Peec AI

What I'd want the dashboard to show

For each query:

Query: "best project management software for construction"

                    ChatGPT    Gemini    Claude    Perplexity
Your Brand             #2        #5        —          #3
Competitor A           #1        #1        #2         #1
Competitor B           #4        #3        #1         #4

Brand visibility       75%       60%       40%        80%
Share of voice         32%       21%       15%        35%
Sentiment              +82       +78       +80        +85

Cited sources:
- G2
- Forbes
- Reddit
- Your website
- Competitor comparison page

That lets you build an “AI share of search” view rather than merely asking whether ChatGPT mentioned your company.

One other interesting development: Profound recently launched its Profound Index, based on 1.5B+ real user conversations across 50+ industries, specifically to provide category-level AI-search benchmarks. Profound

If you tell me your industry + roughly how many queries/brands you want to monitor, I can narrow this to the best 2–3 tools and compare pricing, query volume, APIs, historical data, and which AI engines each actually measures.

Yes. What you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization) tracking, or LLM visibility tracking.

The main tools I’d shortlist are:

• tryprofound.com — one of the strongest enterprise-oriented options. Tracks how brands appear across major AI search experiences and is particularly geared toward understanding prompts, citations, competitors, and visibility.
• ahrefs.com — especially interesting if you already use Ahrefs. Its current AI Visibility Index covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, using hundreds of millions of modeled prompts. Ahrefs
• peec.ai — focused specifically on AI-search visibility. It tracks visibility, position, sentiment, competitors and citations across ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI experiences and Grok. Peec.ai Docs
• rankr.so — a straightforward option for tracking which prompts produce mentions, where you appear in the answer, competitors, sentiment and citations across ChatGPT, Claude, Gemini and Perplexity. Rankr
• otterly.ai — another established GEO tracker, particularly useful for monitoring AI mentions and citations across multiple AI search engines.
• searchprism.io — interesting if you want AI visibility plus traditional Google Search Console data in one product. It runs your specified customer questions across ChatGPT, Claude, Gemini and Perplexity and tracks daily changes. Prism

The important distinction

Don't just look for software that tells you "AI mentioned my brand 37% of the time."

For what you're describing, I'd want a system that gives you a matrix like:

And ideally it should tell you why you're losing the query—e.g. competitor is being cited from G2, Reddit, TechCrunch and three review sites while your own site isn't being cited.

That's becoming particularly important because the major AI systems don't necessarily agree on the same brands. Recent research found substantial disagreement between ChatGPT, Claude, Gemini and Perplexity, meaning monitoring only one model can give you a misleading picture. Linksii

My picks

For an enterprise brand/marketing team: Profound or Peec.

If you're already an Ahrefs customer: Ahrefs Brand Radar is worth evaluating first because of its enormous prompt dataset. Ahrefs

For a simpler, cheaper setup: Rankr or Prism.

If your primary question is "What queries do we win/lose, against whom, and what should we do about it?" I'd prioritize Profound, Peec, and Ahrefs over a basic mention-monitoring product.

If you tell me roughly B2B/B2C, your industry, and whether you need enterprise reporting, I can narrow this to the 3 best platforms and compare pricing, AI engines, query volume, competitor tracking, citations, and API/export capabilities.

Yes. What you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization), or AI answer-engine monitoring software.

These platforms run a set of buyer queries across systems like ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, then report whether your brand is mentioned, how prominently, which competitors appear, and which sources/citations the AI used. Tripcite TechnologyAdvice

The ones I'd shortlist

• tryprofound.com — probably my first look for an enterprise marketing team. Strong on AI visibility, citations, competitive intelligence and deeper reporting. Current comparisons characterize it as the enterprise/depth option. Bloomiro TrustData
• peec.ai — good middle ground for tracking prompts across multiple AI models, particularly if you want a straightforward visibility/share-of-voice dashboard. licheo.com Bloomiro
• otterly.ai — inexpensive way to get started and see whether your brand is appearing in AI answers. Current published comparisons put it at roughly $29/month to start. Ayzeo PickMySoft
• ahrefs.com — particularly interesting if you already use Ahrefs. Its AI Visibility Index is built around 473M+ real prompts and covers ChatGPT, Gemini, Perplexity, Copilot and Google's AI experiences, rather than relying only on a small hand-built prompt list. Ahrefs
• semrush.com — worth considering if you want AI visibility integrated into a conventional SEO/content stack rather than buying a dedicated GEO platform. Ayzeo
• zumihq.com — newer option that explicitly tracks up to nine AI engines and reports visibility, share of voice and citation sources. Zumi

One important distinction

There are actually two different things you might mean by "which queries our brand ranks for":

1. Prompt tracking:

You give the system 500–10,000 queries such as "best CRM for a 50-person SaaS company" and it repeatedly checks whether your brand appears.

2. Prompt discovery / market intelligence:

The software tries to discover the questions people are asking in your category and tells you which AI queries you currently win, lose, or aren't mentioned for at all.

The second is considerably more interesting if your goal is "tell me what queries our brand ranks for", rather than simply monitoring a keyword list you've already created.

For example, Ahrefs' approach is interesting because it models prompts from its enormous keyword database and says its index uses hundreds of millions of real prompts. Ahrefs

If this were my stack

I'd evaluate Profound vs. Ahrefs vs. Peec first.

And I'd specifically ask each vendor whether they can give you query-level data, not just an aggregate "AI visibility score." The useful output is something like:

Query: "best project management software for agencies"
ChatGPT: #2 / mentioned
Gemini: #1 / mentioned
Perplexity: not mentioned
Claude: #4 / mentioned
Competitor winning: Asana
Sources cited: [URLs]
Trend: ↑ 18% over 30 days

That's much closer to an AI equivalent of Google rank tracking.

If you tell me your industry, approximate number of queries/brands you want to track, and whether this is for an in-house marketing team or an agency, I can narrow this to the 3 best platforms and compare their current pricing, AI engines, query discovery, API access, and reporting.

Yes. What you’re looking for is generally called AI search visibility tracking, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These platforms let you define buyer-style queries such as “best [category] software for mid-market companies”, run them across multiple AI systems, and measure whether your brand appears, where it appears, which competitors appear instead, and which sources the models cite. AI Visibility Snapshot Pinggy

The strongest options I’d look at

A recent comparison specifically identifies Profound, Peec AI, Otterly, AthenaHQ and Scrunch as major players in this category. Refine AI

One important distinction

If by “which queries our brand ranks for” you mean something closer to traditional SEO keyword tracking, make sure the product gives you query-level position tracking, not just a generic “AI visibility score.”

For example, you ideally want a report like:

And then be able to drill into the exact AI response, citations, competitors, sentiment, and changes over time. That's increasingly the useful unit of measurement rather than a single aggregate visibility score. Mention Pinggy

My shortlist

If I were evaluating this for a brand today:

• Enterprise / serious measurement program: Profound
• Marketing/SEO team wanting a practical platform: Peec AI
• Simpler and relatively accessible: Otterly.AI
• Maximum engine coverage: Zumi
• Agency / many client brands: OpenLens
• If you want Google SEO + AI visibility in one product: Prism — it combines Google Search Console/rank data with ChatGPT, Claude, Gemini and Perplexity tracking. Prism Prism

The category is changing very quickly, so I would not choose based on the number of LLMs supported alone. The crucial questions are: How do they generate/discover queries? Do they measure actual position within an answer? How frequently do they rerun prompts? Do they preserve raw responses? Can they identify citations and competitors?

If you tell me your company type (e.g. SaaS, ecommerce, agency), approximate number of queries/keywords, and whether you need enterprise reporting, I can narrow this to the 3 best tools and compare pricing/features.

One important distinction

If by “which queries our brand ranks for” you mean something closer to traditional SEO keyword tracking, make sure the product gives you query-level position tracking, not just a generic “AI visibility score.”

For example, you ideally want a report like:

And then be able to drill into the exact AI response, citations, competitors, sentiment, and changes over time. That's increasingly the useful unit of measurement rather than a single aggregate visibility score.

My shortlist

If I were evaluating this for a brand today:

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or AEO (Answer Engine Optimization) software. These tools don’t track “rankings” exactly like Google SEO tools do; they monitor whether AI systems mention, recommend, cite, or rank your brand for specific prompts. Ahrefs SynectGEO

Some of the stronger options:

What you typically want to measure:

• Prompt coverage — “When someone asks ‘best CRM for small businesses,’ does our brand appear?”
• Position in answer — Are you listed first, third, or not at all?
• Share of voice — How often are you mentioned versus competitors?
• Citation sources — Which websites are AI systems relying on instead of your content?
• Sentiment/framing — Are models recommending you, merely mentioning you, or criticizing you?
• Trend over time — Are you gaining or losing AI visibility?

A practical stack many marketing teams use:

1. Traditional SEO tracker (Google rankings, backlinks, content performance)
2. AI visibility tracker (ChatGPT/Gemini/Perplexity monitoring)
3. Prompt library built from customer buying questions
4. Content/citation analysis to improve the sources AI models rely on

If you’re a brand marketing team, I’d shortlist:

• Enterprise: Ahrefs Brand Radar, Profound, Zumi
• Mid-market: Otterly.AI, CitedSpy
• GEO-focused teams: GeoEcho, SynectGEO

The key question is whether you want to monitor your brand name only (“Does ChatGPT mention us?”) or non-branded buyer queries (“Who does ChatGPT recommend for X?”). The second is usually much more valuable because it reveals actual competitive positioning. Ahrefs kitbase.dev

Yes. The category you’re looking for is usually called AI visibility tracking, LLM visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

These platforms let you define the questions your customers might ask—e.g. “What are the best payroll platforms for a 100-person company?”—and then repeatedly run those prompts across multiple AI systems to see whether your brand appears, where it appears, which competitors appear, and which sources the AI cites. Baarely Lyra

The ones I'd shortlist

Current comparisons put Profound at the high end for breadth and enterprise analytics, Peec in the mid-market/agency sweet spot, and Otterly as one of the easiest low-cost ways to start. Baarely Ayzeo Bloomiro

What I'd choose

If by “tell me which queries our brand ranks for” you mean you want something analogous to Google Search Console's queries → impressions → position, I'd focus on Profound, Peec, or Otterly.

The important distinction is that AI doesn't really have a conventional “keyword ranking” system. A good platform should instead show you something like:

Prompt: “Best CRM for a 50-person SaaS company”
ChatGPT: Brand mentioned #2
Perplexity: Brand mentioned #4
Gemini: Not mentioned
Claude: Brand mentioned #1
Competitor: Mentioned in 4/4
Citations: Your site, G2, Reddit, competitor comparison pages
Visibility/share of voice: 38%

That's much more useful than a generic “AI visibility score.” The better platforms track the individual prompts, competitors, citations, sentiment, and changes over time. PickMySoft UX Continuum

One especially important consideration: make sure the tool actually supports the AI surfaces your customers use. Coverage varies substantially—some products that advertise “multi-engine” monitoring only include a subset on their cheaper plans. Ayzeo Stork.AI

If you tell me your approximate company size, number of brands/domains, and whether you're B2B or B2C, I can narrow this to the 2–3 tools I'd actually demo, including current pricing and exactly what each can report.

Yes. The category you want is usually called AI search visibility, GEO (Generative Engine Optimization) monitoring, or AI answer tracking.

The important distinction is that these tools don't really track a conventional “keyword ranking” like Google. They repeatedly run buyer-style prompts across AI systems and measure whether your brand is mentioned/recommended, where it appears, which competitors appear instead, and which sources get cited. TrustData Semrush

Strong options

• tryprofound.com — probably the first one I'd investigate for a serious enterprise marketing team. It focuses specifically on AI visibility/GEO and is among the more established platforms in this category.
• semrush.com — good if you already use Semrush and want AI visibility alongside conventional SEO. Its AI visibility tooling tracks mentions, competitors and citations across AI search experiences. Semrush
• otterly.ai — a more focused AI-search tracker, particularly attractive if you don't need a giant SEO suite. It is designed around tracking prompts and brand visibility across multiple AI engines. TrustData
• zumihq.com — interesting if breadth of AI systems matters. It currently advertises monitoring across up to nine engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews/AI Mode and DeepSeek. Zumi
• getmint.ai — particularly relevant to your wording: it lets you define prompts/topics and repeatedly run them across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, then compare your brand against competitors. GetMint
• citations.io — focused on exactly this use case: tracked prompts, citation share, competitors being cited instead of you, and monitoring ChatGPT/Gemini/Perplexity/Claude. Citations.io
• nightwatch.io — worth considering if you want conventional Google rank tracking and AI visibility in the same system. It explicitly connects SERP rankings with AI citations. Nightwatch

What I'd look for in your case

If the question is “What queries does our brand win or lose across conversational AI?”, I'd prioritize these capabilities:

One caveat: don't buy a platform just because it gives you an “AI visibility score.” The useful underlying data is the prompt-by-prompt answer, competitors, citations and changes over time. AI visibility is inherently volatile; for example, recent analysis has shown substantial shifts in which sources ChatGPT cites. Axios

If you tell me your industry, approximate company size, and whether you're primarily B2B, B2C, ecommerce, or local, I can narrow this to the 3 best platforms and compare their pricing, AI coverage, query discovery, reporting, API access, and enterprise capabilities.

Yes. The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization), or AI search visibility software.

The important distinction is that these tools don’t really track “keywords” the way Google SEO tools do. They track buyer prompts—e.g. “best payroll software for startups”—across multiple AI systems and tell you whether your brand appears, where it appears, which competitors appear instead, and which sources the AI cites.

Strong options

Ahrefs, for example, says Brand Radar can identify the topics/prompts that trigger your brand, compare competitors, and show the domains/pages being cited. ahrefs.com

Rank.ai is closer to your exact wording: you define questions your buyers ask, and it reruns those prompts across providers daily, giving you prompt-level tracking. www.rank.airankscale.aichatobserver.com

Rankscale claims tracking across 17+ AI engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and DeepSeek. rankscale.ai

What I would look for

If your goal is “tell me which queries our brand ranks for across conversational AI”, I'd prioritize software that gives you:

1. Prompt discovery — automatically finds the questions people are likely to ask about your category.
2. Prompt-level history — “We were #2 for this question last month, now we're #5.”
3. Share of voice — your brand vs. competitors across the same prompts.
4. Engine-by-engine results — ChatGPT ≠ Gemini ≠ Claude ≠ Perplexity.
5. Citation/source analysis — what websites are causing the AI to recommend your competitors.
6. Custom prompts — ability to add your own high-value queries.
7. Geographic tracking — particularly important if your customers' AI answers vary by market.
8. Alerts when an important prompt changes.

One caveat: AI “rankings” aren't equivalent to Google rankings. Some AI answers don't have a stable #1–#10 ordering, and responses can vary between runs. The better platforms therefore report a combination of mention rate, position, share of voice, citations, and recommendation frequency rather than pretending there's a conventional keyword rank. Chatobserver explicitly makes this distinction. chatobserver.com

If you tell me your company type (e.g. SaaS, ecommerce, local business, agency) and roughly how many brands/products you need to monitor, I can narrow this to the 3 best options and compare pricing/features.

The category you’re looking for is usually called AI visibility monitoring, GEO (Generative Engine Optimization) tracking, or LLM visibility tracking. These tools measure whether your brand appears in answers from systems like ChatGPT, Gemini, Claude, Perplexity, Copilot, and AI Overviews — similar to how SEO tools track Google rankings. TrustData TechnologyAdvice

Some of the stronger options:

For a brand marketing team, I’d evaluate them based on these capabilities:

1. Prompt tracking

• Can you define the questions customers ask?
• Example: “best CRM for nonprofits,” “alternatives to [competitor],” “top accounting software for startups.”
• Position/rank measurement

• Does it tell you whether you appear as result #1, #3, or not at all?
• Does it track changes over time?
• Citation analysis

• Which websites are AI systems using to justify answers?
• Are they citing your domain, reviews, directories, competitors, or publishers?
• Competitive share of voice

• How often does AI recommend you versus competitors?
• Coverage

• ChatGPT
• Gemini
• Claude
• Perplexity
• Copilot
• Google AI Overviews/AI Mode

A practical stack many marketing teams use is:

• Enterprise: Profound or BrightEdge + existing SEO platform TechnologyAdvice
• Mid-market: Otterly.ai, Semrush, Ahrefs TrustData TechRadar
• Early experimentation: CitationLab, Lumos, or similar lightweight trackers CitationLab Lumos

One important distinction: these tools usually do not measure a fixed “AI ranking” the way Google does. AI answers are probabilistic and can vary by prompt wording, location, personalization, model version, and whether the system is browsing the web. The better platforms measure visibility share, mentions, citations, and competitive placement across many repeated prompts. TechnologyAdvice

If you tell me your company size (startup, SMB, enterprise), industry, and which AI systems matter most (ChatGPT only vs all assistants), I can narrow this to the best 3–5 options.

Yes. What you’re looking for is usually called AI search visibility / AI visibility / GEO (Generative Engine Optimization) tracking. These platforms repeatedly run buyer-intent prompts across multiple conversational AI systems and report whether your brand appears, where it appears, which competitors beat you, and which sources get cited.

The strongest options I’d shortlist

Ahrefs is especially interesting because it uses search-backed prompts rather than only synthetic questions, and reports mentions, citations, topics, cited domains/pages, competitors and custom prompts. ahrefs.com

If your question is specifically "which queries do we rank for?"

I'd distinguish two things:

1. Prompt-level tracking

You give the system questions such as:

• "best CRM for real estate companies"
• "alternatives to Salesforce for small businesses"
• "what's the best [category] for enterprise teams?"
• "companies that offer [service]"
• "compare Brand A vs Brand B"

It then runs those prompts against multiple AI engines and tells you something like:

Prompt: "Best CRM for real estate teams"
ChatGPT: #3
Claude: #1
Gemini: #4
Perplexity: not mentioned
Competitor X: #2
Your cited page: /real-estate-crm

Rank.ai explicitly supports defined buyer prompts and daily checks across seven AI surfaces. www.rank.aiwww.synectgeo.io

2. Discovering the queries you didn't know about

This is harder and more valuable. Some platforms use large collections of search-backed prompts to identify the topics/questions where AI is actually discussing brands. Ahrefs is particularly notable here because its Brand Radar database is built from hundreds of millions of search-backed prompts. ahrefs.com

My recommendation

If you're evaluating this for a brand/SEO team, I'd start with:

Ahrefs Brand Radar → best if you already use Ahrefs and want AI visibility integrated with SEO.

Zumi → best if your priority is maximum conversational-AI coverage; it currently advertises tracking across up to nine engines. www.zumihq.com

Rank.ai → best if you want something more focused and relatively simple for daily prompt-level rankings across ChatGPT, Claude, Gemini, Perplexity, etc. www.rank.aiwww.synectgeo.io

Prism → particularly compelling if you want to answer the broader question, "How are we doing in Google AND AI search?" rather than buying separate tools. searchprism.io

One important caveat: there isn't really a universal "Google rank #7" equivalent for ChatGPT. AI answers can vary by model, location, personalization, retrieval, and time. The better platforms therefore measure mention rate, position within recommendations, share of voice, citations, sentiment, and the exact prompt/answer, rather than pretending there is one fixed AI ranking. www.synectgeo.io

If you tell me your company size, industry, and whether you care about ChatGPT/Claude/Gemini/Perplexity specifically, I can narrow this to the 3 best platforms and compare their pricing, API access, prompt discovery, historical data, competitor tracking, and reporting.

Yes. The category you’re looking for is usually called AI visibility tracking, LLM visibility, or GEO/AEO software. These tools repeatedly run buyer-style prompts across multiple conversational AI systems and report whether your brand appears, where it appears, which competitors appear, and which sources get cited.

A few worth evaluating:

What I'd look for in your case

If the question is specifically “What queries does our brand rank for in conversational AI?”, I'd prioritize these capabilities:

1. Prompt discovery — not just letting you manually enter 100 queries. Ideally it discovers/generates the questions your customers are likely to ask.
2. Cross-model consistency — run the same intent through ChatGPT, Claude, Gemini, Perplexity, etc.
3. Position tracking — e.g. You #2, Competitor A #1, Competitor B #3.
4. Share of voice — percentage of relevant AI answers in which your brand appears.
5. Citation tracking — which pages/domains are causing the model to recommend competitors.
6. Competitor gap analysis — “Competitor X appears for 47 prompts where you don't.”
7. Prompt-level history — because AI answers can change substantially over time.
8. Location/persona segmentation — especially important if your customers are geographically distributed or have different use cases.

One important distinction: AI “rankings” aren't equivalent to Google rankings. There isn't a universal position for a query; different runs can produce different answers. The better platforms therefore measure mention rate, position when mentioned, share of voice, sentiment, and citations rather than pretending there is one canonical rank. visibility.sowww.synectgeo.io

My shortlist: I'd demo Profound + Otterly + Peec if you're an established brand/enterprise, and add Visibility.so or AnswerRadar if you care particularly about granular prompt/ranking analysis.

If you tell me your approximate company size, B2B/B2C, and whether you want 100s or 10,000s of prompts, I can narrow this down to the 2–3 tools that fit and compare pricing, AI coverage, prompt discovery, API/export, competitor tracking, and reporting.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or AEO (Answer Engine Optimization) software. These tools monitor whether your brand appears in answers from ChatGPT, Claude, Gemini, Perplexity, Copilot, and similar systems for buyer-intent queries. www.synectgeo.iowww.citedspy.com

Some of the stronger options:

What you want the software to report is typically:

• Prompt rankings: “When someone asks best CRM for nonprofits, does our brand appear?”
• AI share of voice: How often you appear versus competitors
• Position in answer: #1 recommendation, top 3, mentioned, or absent
• Citation sources: Which websites/models are influencing AI answers
• Competitor displacement: “Competitor X appears in 70% of prompts where we appear in only 20%”
• Trend tracking: Whether your AI visibility is improving over weeks/months

A practical stack many marketing teams use:

1. Ahrefs / Semrush / Google Search Console → traditional search visibility
2. Profound / Ahrefs Brand Radar / Scrunch AI → AI search visibility
3. A custom prompt library → your highest-value customer questions tracked daily

If you’re a brand marketing team, I’d shortlist:

• Enterprise: Profound or Ahrefs Brand Radar
• Mid-market: Scrunch AI or Prism
• Budget-conscious testing: CitedSpy or Peec AI

The biggest mistake is tracking only “does ChatGPT mention us?” The useful metric is “for which revenue-driving questions does AI recommend us instead of competitors?” www.synectgeo.iowww.citedspy.com

Yes. The category you’re looking for is usually called AI visibility / answer-engine optimization (AEO/GEO) tracking. These tools repeatedly run prompts against multiple conversational AI systems and report whether your brand appears, where it ranks, what competitors appear, and which sources are being cited.

My shortlist

The important distinction

There are actually two different things you may mean by "which queries our brand ranks for":

1. Give it a set of queries and monitor your ranking.
For example:

"best project management software for agencies"

Then the platform checks ChatGPT, Gemini, Perplexity, etc. and tells you:

• Brand mentioned: Yes/No
• Position: #2
• Competitors: Asana, Monday, ClickUp
• Share of voice
• Sentiment
• Citations/sources
• Change over time

Peec, Scrunch, Profound and rank.ai all do this. Peec explicitly tracks brand position/ranking and share of voice across engines. peec.ai

2. Discover the queries people are actually asking AI about your category.
This is more interesting if you're trying to build an AI-search strategy rather than simply monitor a keyword list.

Profound is particularly interesting here: its Prompt Volumes product uses a dataset of real prompts submitted to AI answer engines and lets you discover questions people are asking about topics relevant to your business. www.tryprofound.com

What I'd pick

If you're doing this for a brand/marketing team, I'd start with:

Profound → best if you want "What are people asking AI, how do we show up, and what should we do about it?" It combines prompt-demand data with visibility, citations, sentiment, competitor rankings and other analytics. www.tryprofound.comwww.tryprofound.com

Peec AI → best if your primary requirement is a clean cross-LLM visibility/ranking dashboard. It explicitly measures position, mention frequency, sentiment and share of voice. peec.ai

Scrunch → particularly compelling if you also want to connect AI visibility with actual AI-agent traffic to your website. It currently monitors nine major AI platforms. helpcenter.scrunchai.com

One caveat: "ranking" in conversational AI isn't equivalent to a Google ranking. The answer can change between runs, and different engines may produce different answers. The better platforms therefore run prompts repeatedly and aggregate visibility/position rather than treating one response as a definitive rank. Profound, for example, queries the actual front-end experiences rather than simply relying on model APIs. www.tryprofound.comwww.tryprofound.com

If you tell me your industry, approximate company size, and whether you want to discover the queries or already have a keyword/query list, I can narrow this to the 2–3 tools I'd actually evaluate, including pricing and which one has the best coverage.

Yes. What you’re looking for is generally called AI visibility monitoring, GEO (Generative Engine Optimization) tracking, or AEO tracking. These platforms repeatedly run a set of customer/category queries across conversational AI systems and tell you whether your brand appears, where it appears, which competitors appear, and what sources the models cite.

The strongest options

Current market comparisons also put Profound, OtterlyAI, Scrunch, ZipTie, AthenaHQ, Ahrefs Brand Radar, SE Ranking and Semrush among the leading AI-search monitoring products. technologyadvice.com

What I would choose

If your question is specifically “Which queries does our brand rank for in conversational AI?”, I'd shortlist:

1. OtterlyAI — best dedicated tracker
It lets you define prompts and monitor brand coverage, competitors, citations and trends across several AI search surfaces. It explicitly supports prompt-level monitoring and includes ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI surfaces. otterly.aiahrefs.com

2. Semrush — best if SEO is already a major part of your stack
Its particularly useful feature is competitive prompt-gap analysis: you can identify queries where competitors appear in AI answers but your brand doesn't. It also tracks chosen prompts over time. www.semrush.comahrefs.com

3. Ahrefs Brand Radar — best for connecting AI visibility to actual search demand
A differentiator is that Ahrefs says it derives prompts from real search behavior, rather than relying entirely on invented/synthetic prompts. It also reports topics, mentions, citations, competing brands and cited pages. ahrefs.com

4. Profound — worth looking at for enterprise programs
I'd investigate this if you're managing many brands/products, markets, prompts and stakeholders rather than just wanting a relatively simple dashboard.

One important distinction

Don't buy a tool merely because it says it "monitors ChatGPT."

There are really three different things you may want to measure:

1. Prompt visibility — “For which questions does our brand appear?”
2. AI ranking/share of voice — “When we're recommended, are we #1, #3, etc., and how often do we beat competitors?”
3. Citation/source visibility — “Which websites/pages are AI systems using to form their answers, and why are competitors being cited instead of us?”

For a serious brand program, I'd want all three. OtterlyAI, Semrush, Ahrefs and several of the newer dedicated platforms now expose some combination of these metrics. ahrefs.com

Also, “rank” in ChatGPT isn't quite equivalent to Google rank. AI responses can change between runs, and some systems don't have a fixed ordered ranking at all. The better platforms therefore track repeated runs and calculate things like presence rate, share of voice, position, citations and competitor frequency rather than pretending there's a single permanent “#3” position. www.rank.ai

If you tell me your approximate company size/budget and which AI systems matter most (e.g. ChatGPT + Gemini + Claude + Perplexity), I can narrow this to the 3 best tools and compare their pricing, query limits, model coverage, API capabilities, and reporting.

Yes — this category is usually called AI search visibility, AI visibility tracking, or GEO (Generative Engine Optimization) software. The tools monitor a library of natural-language prompts across multiple AI systems and tell you whether/how your brand appears.

The strongest options

Profound's terminology is especially close to what you're describing: it automatically sends prompts to answer engines and builds a dataset you can analyze for visibility score, citations, sentiment, share of voice, positioning, and prompt-level performance. help.tryprofound.com

OtterlyAI explicitly supports daily monitoring across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude, and can report which domains/URLs are cited and where they rank. help.otterly.ai

For your specific use case

If by "which queries our brand ranks for" you mean something like:

"What project-management software is best for distributed teams?"

…and you want a report like:

Profound and OtterlyAI are probably the first two I'd evaluate. Peec is also worth looking at if prompt-level analysis is the primary requirement. Peec specifically describes tracking brand mention frequency, citations, competitor performance and average position across AI responses. peec.ai

One important nuance: AI systems don't really have "rankings" in the same way Google does. ChatGPT, for example, may recommend five brands in an answer rather than return 10 numbered results. Tools therefore generally convert mention frequency, position in the answer, citations, share of voice, etc. into a visibility/ranking metric. peec.ai

If you tell me your approximate company size / number of queries you want to track / which AI systems matter most, I can narrow this down to the best 2–3 platforms and compare their pricing, query limits, APIs, reporting, and agency/enterprise capabilities.

Yes. What you’re looking for is usually called AI search visibility, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) software.

These platforms let you define conversational queries such as:

“What are the best accounting platforms for small businesses?”

…and then repeatedly run those prompts across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews/AI Mode, etc., reporting whether your brand appears, its position, competitors appearing instead, citations, sentiment, and share of voice.

The ones I’d shortlist

Peec AI is particularly interesting for your specific wording: it explicitly tracks brand ranking/position for individual prompts, as well as mentions, sentiment and the sources/citations used by each AI engine. Its current engine coverage includes ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot, with additional models available on higher tiers. peec.ai

OtterlyAI is probably the easiest place to start. It lets you build a library of conversational prompts and automatically run them across multiple AI search platforms, showing brand mentions, competitors, citations and share of AI voice. It currently advertises coverage across six major AI experiences. otterly.ai

Profound is the one I'd investigate if you're an enterprise brand with a large number of queries and need sophisticated reporting. Independent comparisons currently put it toward the enterprise end of the market. getrefine.ai

One important distinction

If by “which queries our brand ranks for” you mean discovering the actual questions people are asking, rather than just monitoring a list of questions you've supplied, make sure the product has prompt discovery / query research.

For example, you ideally want a report like:

That's much more useful than a generic “AI visibility score.”

My recommendation: start by comparing Peec AI vs OtterlyAI vs Profound. If you tell me your industry, approximate number of queries you want to monitor, and whether you're B2B/B2C, I can narrow it down and compare pricing, AI engines, query discovery, ranking methodology, API/export capabilities, and agency/client reporting.

Yes. The category you’re looking for is usually called AI search visibility, AI visibility tracking, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization).

These tools repeatedly run a set of buyer-style prompts against multiple conversational/AI search systems and tell you whether your brand appears, where it appears, which competitors appear instead, what sources are cited, and how your visibility changes over time. otterly.aiahrefs.com

My shortlist

For example, OtterlyAI lets you create a library of conversational questions such as “What are the best [category] platforms for enterprise companies?” and automatically run those prompts across AI engines, measuring brand mentions, citations, competitors and share of voice. otterly.ai

Ahrefs Brand Radar is particularly interesting because Ahrefs says it derives prompts from real search behavior, rather than relying entirely on synthetic questions. It can also track custom prompts and distinguish mentions from citations. otterly.aiahrefs.com

One important distinction

If by “which queries our brand ranks for” you mean something like:

“Show me the 500 questions buyers ask, and for each question tell me whether ChatGPT/Claude/Gemini/Perplexity recommends us, our position in the recommendation list, competitors mentioned, and the URLs cited.”

Then Profound, Otterly, Peec, and AthenaHQ are closer to what you want than conventional brand-monitoring software. Current comparisons specifically describe these platforms as monitoring prompts, mentions, citations and competitor share of voice across AI answer engines. technologyadvice.com

I'd evaluate them on these 5 capabilities:

1. Custom prompt tracking — can you upload your own 100s/1,000s of queries?
2. Position/rank tracking — not merely “mentioned/not mentioned,” but #1, #3, absent, etc.
3. Competitor share of voice — who gets recommended instead of you?
4. Citation/source tracking — which websites/pages are causing the AI to recommend competitors?
5. Historical snapshots — can you see whether your visibility for a query improved after an SEO/content/PR change?

For your specific wording, Profound would be my first enterprise demo, OtterlyAI my first practical/value-oriented trial, and Ahrefs Brand Radar my first choice if your team already lives in Ahrefs. Current 2026 comparisons similarly position Profound toward enterprise and Otterly toward more accessible monitoring. technologyadvice.com

If you tell me roughly your company size, number of queries you want to track, and which AI systems matter (ChatGPT only vs. ChatGPT + Gemini + Claude + Perplexity + AI Overviews), I can narrow this to 2–3 and compare their pricing, query limits, API access, rank methodology, and reporting.

The category you’re looking for is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or LLM visibility monitoring. These tools run a set of buyer-style prompts against multiple AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) and tell you whether your brand appears, where it appears, which competitors appear instead, and what sources are being cited. ahrefs.comwww.rank.ai

Some of the stronger options:

For a brand team, I’d evaluate them on these capabilities:

1. Prompt tracking
   • Can you enter your own important questions?
   • Example: “best CRM for mid-market manufacturers” rather than just “CRM.”

2. Position/ranking analysis
   • Does it show:
     • #1 recommended brand
     • top 3/top 5 mentions
     • share of voice
     • competitor comparisons

3. Citation/source analysis
   • Which websites are causing AI systems to mention competitors?
   • Are your own pages being cited?

4. Historical trends
   • AI answers fluctuate, so daily/weekly tracking matters more than a single snapshot. ahrefs.comwww.rank.ai

5. Coverage across models
   • Don’t only track ChatGPT. Buyers may compare answers across multiple assistants. www.linksii.com

If you already use a traditional SEO suite:

• Ahrefs or Semrush + an AI visibility add-on is usually the easiest enterprise path.
• If your main goal is “what prompts do we win/lose in ChatGPT, Claude, Gemini, and Perplexity?” a dedicated GEO tool like rank.ai, Prism, MentionHQ, or CitedSpy is more focused. ahrefs.com

A good setup is usually:

• 100–500 customer prompts
• daily/weekly AI checks
• competitor tracking
• citation/source tracking
• alerts when competitors start appearing where you disappear

That gives you an “AI search share of voice” metric similar to what SEO teams have had for Google rankings.

Yes. What you’re describing is usually called AI search visibility / GEO (Generative Engine Optimization) monitoring: you give the platform a set of buyer-style queries, and it repeatedly runs them across conversational/search AI systems to see whether your brand appears, where it appears, which competitors are recommended, and which sources are being cited.

The strongest options right now

Otterly explicitly lets you create a library of conversational questions—e.g. “what's the best project management tool for remote teams?”—and automatically run those prompts across AI engines, recording which brands appear, citations, and share of AI voice. otterly.ai

Peec similarly reports mention frequency, position, sentiment, competitors, and citations across engines including ChatGPT, Gemini, Perplexity, and Google's AI experiences. peec.ai

If your real question is "what queries do we rank for?"

I'd pay particular attention to the prompt/query-level reporting, rather than a generic "brand mentions" product.

You ideally want a dashboard like:

Query: "best accounting software for small businesses"
ChatGPT: #2 — mentioned/recommended
Gemini: #4
Perplexity: not mentioned
Claude: #1
Competitors: QuickBooks, Xero, FreshBooks
Citations: G2, Forbes, your-domain.com, Reddit
AI Share of Voice: 18%

Then over time:

• Queries where you win
• Queries where you appear but aren't #1
• Queries where competitors beat you
• Queries where you're completely absent
• New queries where AI systems are starting to recommend you
• Which third-party websites are causing AI systems to recommend your competitors
• Which sources AI systems use when they mention your brand

That's much more actionable than simply monitoring whether ChatGPT mentions your company.

One important caveat

Don't interpret "rank #1 in ChatGPT" as equivalent to a Google ranking. Conversational AI responses are stochastic—the same query can produce different answers and citations on different runs. Recent research specifically finds substantial variability in citation rankings across repeated queries. arxiv.org

So I'd favor a tool that repeatedly samples queries and reports visibility/share-of-voice over time, rather than one that treats a single response as your definitive rank.

My shortlist: If you're evaluating this for a marketing/SEO team, I'd start with Peec vs. Otterly vs. Profound. If you tell me your company size, approximate number of queries you want to track, and which AI systems matter most (ChatGPT/Gemini/Claude/Perplexity/etc.), I can compare those three on price, query limits, API access, competitor tracking, historical data, and reporting.

Yes. What you’re describing is usually called AI search visibility, GEO (Generative Engine Optimization), or AEO (Answer Engine Optimization) software.

The strongest options I’d look at are:

My first two to evaluate

1. OtterlyAI

This is probably closest to your description. You give it a set of natural-language prompts such as:

• “best payroll software for small businesses”
• “alternatives to [competitor]”
• “best [category] for enterprise companies”
• “what companies offer [use case]?”

It runs those prompts across multiple AI systems and reports whether your brand appeared, where it appeared, competitors that appeared, sentiment, and which websites were cited. Otterly says it currently monitors ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude and Copilot, with daily monitoring. help.otterly.ai

2. Peec AI

Peec is particularly interesting if by “ranks for” you mean “show me the actual queries where we're #1/#2/#3 versus competitors.” It provides visibility, position, sentiment and share-of-voice metrics and lets you select which AI models to track. peec.ai

One important distinction

These tools don't really give you a Google-style keyword ranking. AI answers are stochastic: the same question can produce different brands and rankings on different runs. Recent research specifically finds substantial variability in AI citation/ranking results. arxiv.org

So I'd want the software to give you something more like:

Prompt: “Best project management software for construction companies”
ChatGPT: #2 — Brand mentioned + cited
Perplexity: #4 — Brand mentioned + cited
Gemini: Not mentioned
Claude: #1 — Brand mentioned
AI Share of Voice: 18%
Competitor: 31%
Trend: +6 positions over 30 days

That's much more actionable than simply monitoring whether your company name appears somewhere on the internet.

If you're evaluating this for a brand/marketing team, I'd shortlist Otterly, Peec, and Profound and compare them specifically on their ability to discover the right prompts automatically, not just monitor prompts you already know. That distinction is important because the real opportunity is finding the questions customers are asking AI that you don't currently know about.

If you tell me your company/industry and whether you're looking for an enterprise tool or something <$500/month, I can narrow this down to the 2–3 best choices and compare pricing, engines, prompt discovery, API/reporting, and competitor tracking.

Yes. What you’re looking for is usually called AI search visibility / GEO (Generative Engine Optimization) tracking: software that runs a set of customer-style prompts across multiple AI systems and tells you whether your brand appears, where it appears, which competitors appear, and which sources are being cited.

The strongest options I’d look at

For example, BrandVisibility.ai explicitly lets you track where your brand ranks across hundreds of queries, while Ahrefs says Brand Radar can track custom prompts and identify the topics that trigger mentions and the domains/pages cited alongside your brand. brandvisibility.ai

The important distinction

I'd avoid tools that only answer "How often is my brand mentioned?"

For your use case, you want something closer to:

"Give me the 500 questions potential customers ask in my category, run those questions against ChatGPT, Gemini, Claude, Perplexity, etc., and show me where my brand appears versus competitors."

Ideally the dashboard gives you:

• Prompt/query: “Best [category] for a 50-person company?”
• AI engine: ChatGPT / Gemini / Claude / Perplexity
• Brand mentioned: Yes/no
• Position: #1, #2, #5, not mentioned
• Competitors mentioned
• Share of voice
• Exact answer returned
• Citations/sources used by the AI
• Which websites are causing competitors to appear
• Trend over time
• Geography/language/device where relevant

That last part is particularly important. AI answers aren't deterministic: research has found meaningful variation even when the same query is run repeatedly, so a good monitoring system should aggregate repeated observations rather than treating one AI response as a permanent "rank." arxiv.org

My shortlist

If I were evaluating this for a brand/marketing team, I'd start with Profound, Peec AI, Ahrefs Brand Radar, and Otterly.AI.

If your primary question is specifically "Which customer queries do we rank for, and at what position?", I'd put Profound/Peec toward the top of the evaluation rather than a traditional brand-monitoring product.

If you tell me your company/category and roughly how many queries you want to monitor (e.g. 100, 1,000, 10,000), I can compare the leading platforms on price, AI engines, query volume, API access, competitor tracking, and reporting and recommend one.

The category you’re looking for is usually called AI Search Visibility, LLM Visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) software. These tools monitor prompts across systems like ChatGPT, Claude, Gemini, Perplexity, and sometimes AI Overviews to show:

• whether your brand appears
• which queries/prompts trigger your brand
• your position in AI recommendations
• competitors that appear instead
• which sources/citations the AI used
• sentiment and messaging accuracy

Some of the main options:

A practical shortlist:

• Enterprise brand / agency: Profound, Semrush, Ahrefs
• SEO team adding AI tracking: Semrush, Ahrefs
• Dedicated “where does ChatGPT recommend us?” monitoring: Peec AI, Otterly.AI, SearchInsight AI
• Smaller team testing the market: SearchInsight AI, Prism, similar lightweight trackers www.searchprism.io

A few things to check before buying:

1. Prompt coverage: Can you upload your own customer queries, not just use generated prompts?
2. Model coverage: Does it test ChatGPT, Claude, Gemini, Perplexity separately?
3. Citation tracking: Does it show why a model mentioned a competitor (sources, pages, reviews)?
4. History: Can you see visibility changes over weeks/months?
5. Localization: Can it test different countries, languages, and user intents?

One important distinction: these tools usually do not show a true “Google-style rank position.” AI systems generate answers dynamically, so the metric is closer to share of AI recommendations / mention rate / citation share than a fixed keyword ranking. www.surva.ai

If you tell me your company size (startup, SMB, enterprise), industry, and whether you care more about ChatGPT recommendations or AI search traffic, I can narrow this to 2–3 best fits.

The category you’re looking for is usually called AI visibility tracking, LLM SEO monitoring, Generative Engine Optimization (GEO) tracking, or AI search rank tracking. These tools don’t track “rankings” exactly like Google SEO; they monitor whether your brand appears in answers from systems like ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews, for specific prompts. technologyadvice.comahrefs.com

Some tools to evaluate:

For a brand team, I’d evaluate them based on these capabilities:

1. Prompt portfolio management
   • Can you upload the questions your customers actually ask?
   • Example: “What is the best CRM for mid-market SaaS companies?”

2. Multi-model coverage
   • ChatGPT
   • Gemini
   • Claude
   • Perplexity
   • Copilot
   • Google AI Overviews

3. Citation/source analysis
   • Does it tell you why a competitor appears?
   • Which websites, reviews, forums, or articles are influencing the answer?

4. Competitive share of voice
   • “When users ask category questions, are we mentioned more or less than competitors?”

5. Historical tracking
   • AI answers change frequently, so you want trends rather than one-off checks. arxiv.org

A practical stack often looks like:

• Enterprise brand monitoring: Profound or Semrush
• SEO-heavy team: Ahrefs or Semrush
• Focused AI visibility program: Otterly, Peec, RankeOrbit, SearchPrism

If you tell me your company size (startup / mid-market / enterprise), industry, and whether you care more about brand mentions, product recommendations, or traffic-driving queries, I can narrow this down.

Yes. The category you’re looking for is usually called AI search visibility, GEO (Generative Engine Optimization) tracking, or AEO (Answer Engine Optimization) software.

These tools let you give them a set of conversational queries—e.g. “What are the best accounting platforms for startups?”—and then repeatedly run/monitor those queries across systems such as ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI results. They report whether your brand appears, where competitors appear, which sources get cited, and how visibility changes over time. otterly.aigetrefine.ai

The ones I'd shortlist

A recent 2026 comparison similarly identifies Profound, Peec, Otterly, AthenaHQ, Scrunch and others as the major players in this category. otterly.aigetrefine.ai

The important distinction

Don't just look for "AI brand monitoring." You want a system that can answer something closer to:

For which prompts does our brand appear in the answer, in what position, alongside which competitors, and which websites/sources caused the AI to recommend us?

For example:

Prompt:
"What are the best project-management tools for a 50-person remote company?"

The software should ideally tell you:

• ChatGPT → You #2
• Gemini → Not mentioned
• Perplexity → You #4
• Claude → You #1
• Competitor A → mentioned in 4/4
• Competitor B → mentioned in 3/4
• Your share of voice: 42%
• Your citation rate: 31%
• Which pages/sources ChatGPT/Perplexity used
• Whether the sentiment/description of your brand was positive
• How those numbers changed week-over-week

Otterly explicitly supports prompt libraries and reports on brand mentions, citations, competitors, and visibility across multiple engines. otterly.ai

One caveat: "ranking" isn't quite like Google ranking

AI systems don't have a stable #1–#10 SERP in the same way Google does. The same conversational query can produce different answers on different runs, and research has found that generative search results can be less consistent even with minor query changes. arxiv.org

So I'd prioritize tools that measure visibility/share of voice + position in answer + citations + prompt-level results, rather than claiming they give you a conventional "AI ranking."

If you tell me your approximate company size and whether you're B2B, B2C, or SaaS, I can narrow this to the 2–3 tools I'd actually evaluate and compare their current pricing, AI-system coverage, API/reporting capabilities, and prompt limits.

Yes. A new category of software has emerged specifically for this use. It's usually called AI visibility, Generative Engine Optimization (GEO), or LLM brand monitoring.

These platforms repeatedly ask conversational AI systems (ChatGPT, Claude, Gemini, Perplexity, Grok, etc.) thousands of prompts and report:

• Which prompts mention your brand
• Where your brand appears in the response (1st, 2nd, etc.)
• Which competitors are recommended instead
• What sources/citations the AI relied on
• How visibility changes over time

Here are some of the strongest options:

If you're already invested in SEO platforms, they're adding these capabilities too:

• Semrush AI Visibility Toolkit (integrated with SEO workflows) www.techradar.com
• Ahrefs Brand Radar (connects AI visibility with keyword and backlink data) www.techradar.com
• HubSpot AEO (especially useful if you're already using HubSpot CRM) www.techradar.com

What these tools actually measure

Unlike Google rank trackers, there isn't a single "ranking" inside LLMs. Instead, they typically measure:

• Mention rate: "How often does our brand appear?"
• Position: "Are we the first recommendation or fifth?"
• Share of voice: "How often are we mentioned versus competitors?"
• Citation rate: "Is the model citing our website or someone else's?"
• Sentiment: "How is our brand described?"
• Prompt coverage: "Which buying questions include us?"

For example, if you track 500 prompts like:

• Best CRM for manufacturing
• Best payroll software for startups
• Alternatives to Salesforce
• Project management software for architects

the dashboard might show:

If you're an enterprise

The platforms most commonly evaluated by large organizations today are:

• Meltwater GenAI Lens
• Semrush AI Visibility Toolkit
• Ahrefs Brand Radar
• Profound (AI search analytics)
• Goodie AI (enterprise GEO)

These emphasize governance, APIs, team collaboration, and historical reporting in addition to prompt monitoring. www.techradar.com

Recommendation by company size

• Startup or SMB: GEO Monitor or LLMMonitor
• Growing SaaS or ecommerce: Pranas or Allmond
• Agency: Pranas or LLMMonitor
• Large enterprise: Meltwater GenAI Lens or Semrush AI Visibility Toolkit

One important caveat: because AI responses are probabilistic and can vary by user, location, and over time, these tools estimate visibility by running large, consistent sets of prompts on a schedule rather than measuring a fixed "rank" the way traditional SEO tools do. Continuous tracking provides a more reliable picture than a single query.

A relatively new category of software has emerged for exactly this purpose. These platforms typically:

• Test prompts across multiple AI assistants (such as ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.).
• Measure whether your brand is mentioned.
• Track ranking or citation position over time.
• Analyze competitors' visibility.
• Recommend content changes to improve AI visibility (sometimes called "LLM SEO" or "Generative Engine Optimization (GEO)").

Some of the more established options include:

They generally monitor:

• Brand mention rate
• Citation frequency
• Rank/position in AI responses
• Competitor share of voice
• Source websites cited by AI
• Changes over time

If you already use SEO tools

Some traditional SEO vendors have started adding AI visibility features:

• Semrush
• Ahrefs
• Similarweb

These features are improving quickly, though dedicated GEO platforms tend to provide broader cross-model testing.

Enterprise vs. startup

If you're managing a large brand with thousands of prompts:

• Profound
• Scrunch AI
• AthenaHQ

If you're a startup or agency:

• Otterly.AI
• Peec AI
• Goodie AI

What to look for

The best platforms don't just tell you whether you're mentioned—they also provide:

• Coverage across major AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.)
• Scheduled prompt testing (daily or weekly)
• Custom prompt libraries by product, industry, and buyer journey
• Geographic and language segmentation
• Competitor benchmarking
• Historical trend reporting
• API access or data exports for dashboards

One caveat: no platform can perfectly measure a single, universal "ranking" in conversational AI. Responses vary based on model version, personalization, browsing capabilities, and prompt wording. The strongest tools compensate by testing large, standardized sets of prompts repeatedly and reporting statistical trends rather than claiming a fixed rank.

If your goal is evaluating vendors, I can also compare these platforms on factors like AI models covered, pricing, enterprise readiness, API capabilities, and reporting quality.

You're looking for a category that's emerging quickly, often called AI search monitoring, LLM visibility, or AI brand monitoring. These platforms track how conversational AI systems (such as ChatGPT, Claude, Gemini, Perplexity, and others) mention your brand and competitors across a set of prompts.

Here are some of the leading options:

What these tools typically measure

Most of them let you:

• Monitor hundreds or thousands of prompts automatically
• Track whether your brand is mentioned
• Measure how often competitors appear instead
• Identify which sources AI systems cite
• See changes over time
• Segment prompts by product, geography, or customer journey
• Alert you when rankings change

Unlike traditional SEO tools, they're measuring AI-generated answers, not Google's organic rankings.

If you're specifically asking "Which queries does our brand rank for?"

The strongest platforms today are:

1. Profound
   • Probably the most mature enterprise product
   • Tracks share of voice across many AI systems
   • Good dashboards for marketing teams

2. Otterly.AI
   • Easier to get started
   • Lets you create prompt sets and monitor responses over time
   • Often a good fit for small to midsize companies

3. Peec AI
   • Strong emphasis on discovering prompts where brands appear
   • Useful competitive analysis

Enterprise marketing suites are adding this

Some established SEO platforms have introduced AI visibility features:

• Semrush
• Ahrefs
• Similarweb

These are increasingly incorporating AI search monitoring alongside traditional SEO, though the dedicated AI platforms often offer more detailed prompt-level analysis.

What to evaluate before choosing

The most important differentiators are:

• LLM coverage: Does it monitor ChatGPT, Gemini, Claude, Perplexity, Copilot, and other assistants relevant to your audience?
• Prompt discovery: Can it suggest high-value prompts automatically, or do you have to define every query yourself?
• Citation tracking: Does it show which websites AI systems rely on?
• Competitor benchmarking: Can you compare your brand's visibility against competitors?
• Historical trends: Does it retain rankings over weeks and months?
• API access: Useful if you want to combine AI visibility with your existing marketing dashboards.

If you're responsible for SEO or content marketing, I'd lean toward a dedicated AI visibility platform rather than relying solely on a traditional SEO suite, since they tend to provide more granular prompt tracking and cross-model comparisons.

If you tell me your company's size (startup, mid-market, or enterprise) and whether you're primarily B2B or B2C, I can narrow the recommendations to the tools that are likely to fit your budget and use case.

If you mean monitoring how your brand appears in answers from multiple conversational AI systems (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) and discovering which prompts/queries your brand is mentioned or ranked for, you’re looking for an AI search visibility / Generative Engine Optimization (GEO) monitoring platform.

Some tools in this space:

For a more SEO-suite approach, some traditional SEO platforms are adding AI visibility features:

• Semrush — SEO platform with AI search visibility capabilities.
• Ahrefs — SEO research platform expanding into AI-related tracking.

Typical capabilities to look for:

• Prompt discovery: “What questions do people ask AI where my competitors appear?”
• Brand rank tracking: “For this prompt, am I cited/mentioned #1, #2, or absent?”
• Citation tracking: Which websites and sources AI systems rely on when mentioning your brand.
• Competitor benchmarking: Share of AI answers vs. competing brands.
• Model coverage: ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, etc.
• Historical tracking: Whether your AI visibility is improving or declining.

A practical setup many marketing teams use:

1. Start with 100–1,000 high-value customer prompts (e.g., “best [category] for [use case]”).
2. Run them across major AI engines weekly.
3. Track:
   • brand mention rate
   • position/ranking
   • citations earned
   • competitor share of voice
   • missing content opportunities

If you’re asking specifically about “which queries our brand ranks for in ChatGPT”, the closest category is AI visibility monitoring / GEO analytics, not traditional SEO rank tracking.

Yes. A new category of software has emerged specifically for AI search visibility (sometimes called Generative Engine Optimization (GEO) or AI brand monitoring). These tools monitor how your brand appears across conversational AI systems like ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews, rather than just tracking Google keyword rankings. technologyadvice.comturboaudit.aiarxiv.org

Here are the strongest options:

What they actually measure

Unlike SEO rank trackers, these platforms typically tell you:

• Which prompts mention your brand
• Whether you're ranked first, second, third, etc. within AI recommendations
• Which competitors appear instead of you
• Which websites the AI is citing
• Changes over time
• Share of voice by AI platform
• Geographic or language differences (on some platforms)
• Alerts when your visibility changes www.airops.comturboaudit.ai

For example, if users ask:

• "Best CRM for startups"
• "Top cybersecurity software"
• "Best project management tool"

the software can show something like:

What the best platforms add

The more advanced products also show:

• The exact prompt that triggered the recommendation
• The AI's reasoning
• The cited websites influencing the answer
• Whether the mention is positive, neutral, or negative
• Which competitor gained or lost visibility
• Recommendations for improving visibility (for example, earning mentions in authoritative third-party publications) technologyadvice.comturboaudit.aiarxiv.org

If you're choosing one

• Large enterprise: Profound
• Agency or mid-market: Peec AI or Otterly AI
• Already use Semrush: AI Visibility Toolkit
• Already use Ahrefs: Brand Radar
• Just want a quick audit: Ahrefs' free AI Visibility Checker can provide a snapshot before investing in ongoing monitoring. technologyadvice.comahrefs.com

One important difference from traditional SEO: there isn't a single, universal "ranking." ChatGPT, Gemini, Claude, and Perplexity often produce different brand recommendations for the same query because they use different retrieval methods and ranking systems. Good monitoring tools therefore test many prompts across multiple AI platforms instead of relying on one chatbot. arxiv.org