ChatGPT answers, unedited

If your goal is agency/client reporting across multiple AI assistants, I’d shortlist these:

My pick for your use case: AgencyAnalytics

If you're selling AI visibility/AEO as a client service, I'd start with AgencyAnalytics AI Tracker. Its major advantage isn't necessarily having the fanciest AI-specific analytics—it's that the AI data sits alongside the client's SEO, PPC, social, traffic, and revenue reporting. It specifically supports portfolio-scale client tracking. agencyanalytics.com

That makes the client conversation much easier:

AI visibility → citations → traffic/revenue

rather than handing clients yet another standalone dashboard.

If citation intelligence is the actual product you're selling

I'd look closely at Citations.io. It tracks the actual URLs/domains being cited, keeps an answer archive, measures competitive share of voice, and lets you drill down by prompt and engine. citations.io

That's particularly useful if your report needs to answer:

• Did ChatGPT cite us?
• Which URL did it cite?
• Which competitor got cited instead?
• What position did we occupy in the answer?
• Which prompts are we winning/losing?
• How did that change month-over-month?

Best specifically for white-label agency reporting

DabaRank is worth testing. It explicitly targets agencies/multi-brand teams, tracks eight AI platforms, runs prompts daily, and offers white-label PDF reporting. www.dabarank.com

One important distinction

Don't buy a tool merely because it reports an "AI visibility score." For client reporting, I'd prioritize raw evidence:

Prompt → AI platform → answer → brand position/mention → cited URL → competitor → date → change over time

Then build your executive metrics from that dataset:

• AI Share of Voice
• Citation rate
• Answer placement
• Citation domains
• Competitor displacement
• Visibility by platform
• Visibility by customer intent
• Citation growth MoM
• AI-generated traffic/conversions where measurable

That gives you something substantially more defensible than a proprietary 0–100 "GEO score."

My ranking for an agency:
1. AgencyAnalytics for the overall client dashboard
2. DabaRank for white-label/multi-client AI reporting
3. Citations.io for deep citation evidence
4. Profound if you're serving large enterprise clients
5. Peec AI / Otterly if you want a lighter-weight monitoring layer

If you tell me roughly how many clients/brands you need to track (e.g. 10, 50, 200+), I can narrow this down to the best 2–3 and compare pricing, API access, white-labeling, prompt limits, citation-level data, and dashboard capabilities.

If your goal is agency/client reporting—tracking whether clients appear in AI answers, which sources get cited, where they rank/appear, competitors, and trends across multiple AI platforms—I’d shortlist these:

My pick for your use case

Start with OtterlyAI if you're managing multiple clients and need something you can actually turn into recurring client reporting. Its combination of multi-engine monitoring + citation tracking + workspaces + API is unusually aligned with an agency dashboard workflow. otterly.ai

I'd use a dashboard with roughly:

• AI Visibility / Share of Voice
• Answer placement — e.g. #1 recommendation, top 3, mentioned, absent
• Citation rate
• Cited URLs/pages
• Citation share by competitor
• Prompt-level results
• Engine breakdown — ChatGPT vs Gemini vs Perplexity vs Google AI
• Sentiment / positioning
• Visibility trend MoM
• New/lost citations
• Competitor displacement
• Top opportunities — prompts where competitors are cited but client isn't

One important distinction: don't buy a tool merely because it tracks "mentions." For client reporting, you want the underlying answer + source/citation + prompt + engine + timestamp, otherwise you're mostly producing a vanity visibility score. Otterly explicitly says its monitoring captures brand mentions, citations, prompts and source links, and exposes this through its API. otterly.ai

If you're building your own client dashboard rather than using the vendor's dashboard, I'd lean Otterly or Profound as the data layer, then pipe the data into Looker Studio/Power BI/your own SaaS. That gives you a branded reporting layer instead of making clients log into another SEO tool.

If your goal is client-facing dashboards that track both AI citations and how prominently clients appear in answers across multiple AI platforms, I’d shortlist these:

My pick: OtterlyAI

For an agency managing multiple clients, I'd start with OtterlyAI + Looker Studio.

The important distinction is that you don't just want a dashboard saying "Client X was mentioned 37 times." You want to capture:

• AI platform — ChatGPT, Gemini, Perplexity, Google AI, Copilot, etc.
• Prompt/query
• Was the client mentioned?
• Where did they rank/appear in the answer?
• Was their site actually cited?
• Which URL was cited?
• Citation share vs. competitors
• Share of voice
• Sentiment / recommendation context
• Changes over time
• Which third-party domains are winning citations
• Which client pages are being cited
• Geography/language, where relevant

Otterly explicitly exposes prompt responses and citation URLs, and its current product supports reporting data through a Looker Studio connector so clients can view dashboards without needing an Otterly login. otterly.aihelp.otterly.ai

One important caveat

I'd not make "number of citations" your primary KPI. AI answers are inherently variable. Profound, for example, emphasizes running tracked prompts repeatedly/daily because the same prompt can produce different answers. www.tryprofound.comwww.tryprofound.com

For client reporting, I'd build the executive dashboard around:

AI Visibility → Answer Position → Citation Share → Competitor Share → Trend

Then let the detailed report drill down to individual prompts and URLs.

Also, this market is changing quickly: recent data shows citation patterns themselves can move substantially even within weeks, so historical tracking is more valuable than one-off "AI audit" screenshots. www.axios.com

If you tell me whether you're an SEO/GEO agency, SaaS company, or in-house team—and roughly how many clients/domains you need to track—I can narrow this down to the best 2–3 options and compare pricing, API access, white-labeling, dashboarding, and platform coverage.

If you're doing this for clients and need a dashboard/reporting layer, my shortlist would be:

My pick for a client dashboard

Profound if budget isn't the main constraint. Otterly.AI if you want the best agency-oriented balance.

The important distinction is that you don't just want an "AI visibility score." For client reporting, I'd make sure the platform gives you these per prompt × per engine:

• Mentioned?
• Recommended?
• Citation present?
• Citation URL/domain
• Position/order of citation
• Share of answer / share of voice
• Competitors appearing instead
• Sentiment / answer quality
• Historical change
• Exact answer captured
• Prompt-level drilldown
• White-label reports
• Multiple client/workspace support
• API/export, if you're building your own dashboard

That last group matters because "visibility" can hide a lot. Ahrefs, for example, explicitly distinguishes a mention from a citation, while other platforms combine them into a single visibility metric. ahrefs.com

If you're building your own client dashboard

I'd actually consider using an existing tracker as the data collection layer and building your own reporting layer.

Something like:

AI engines → tracking platform/API → database → your dashboard → scheduled client report

Your dashboard could then show:

AI Visibility: 64% ↑ 12%
Citation Share: 31% ↑ 8%
Average Answer Position: 2.1
Competitor Share: Competitor A 38% / Client 31% / Competitor B 19%

ChatGPT: 72% visibility
Perplexity: 61%
Gemini: 54%
Claude: 49%

Top citation sources: Forbes, G2, client.com, Reddit
Biggest lost opportunities: 14 buyer-intent prompts
New this month: 7 citations
Lost this month: 3 citations

That is substantially more useful to a client than a generic "AI score."

One newer option worth testing is Citations.io, which is explicitly built around live citation feeds, share of answer, competitors, prompt tracking and client-style reports across ChatGPT, Gemini, Perplexity and Claude. citations.io

If you tell me whether you're an SEO/AEO agency, SaaS company, or building a reporting product yourself, I can narrow this to the 2–3 best platforms and compare their API, white-label, pricing, engines, and dashboard capabilities.

If you mean AI-search / GEO visibility for clients—tracking whether a brand gets mentioned, where it appears in an answer, and which URLs get cited across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Claude, etc.—my pick is Peec AI for an agency/client-dashboard use case.

My shortlist

Why I'd start with Peec AI: it tracks mention rate, average position, citations and sentiment at the prompt/client level across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. More importantly for your use case, it supports multiple client projects, Looker Studio/Data Studio dashboards, API/CSV exports, and white-labeled/read-only client dashboards. peec.aipeec.ai

Peec AI for Agencies

OtterlyAI is probably the best alternative if you want something simpler and potentially more economical. It currently covers seven major AI search experiences, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews and AI Mode, and its prompt analysis exposes the actual citation URLs. It also has a public API. help.otterly.ai

OtterlyAI

Profound is the one I'd investigate for a larger agency/enterprise operation. Its metrics go beyond basic mentions: visibility, share of voice, mention position, citation share, co-citation, sentiment and competitor positioning. It also queries the actual front-end AI experiences rather than simply relying on model APIs. www.tryprofound.com

Profound

What I'd choose

• 10–100+ clients / agency dashboards: Peec
• Need broad coverage + straightforward monitoring: OtterlyAI
• Enterprise, deep competitive intelligence, executive reporting: Profound

One important distinction: don't evaluate these tools solely on a generic "AI visibility score." For client reporting, I'd want the raw data behind it:

Prompt → AI platform → answer → brand mention → mention position → cited URL → citation position → competitor mentions → date/region → historical change.

That's what lets you produce a credible client dashboard rather than another opaque SEO-style score. Peec explicitly distinguishes brand mentions from source citations, which is particularly useful here. peec.aipeec.ai

If you tell me how many clients you manage and whether you want Looker Studio, Power BI, Tableau, or a custom dashboard, I can narrow this down to the best 2–3 options with current pricing and API/white-label details.

If your goal is tracking AI assistant citations, answer placements, and share of voice across ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews—and presenting that in client dashboards—I'd separate the market into enterprise, agency, and SMB options.

For agencies serving clients

If you're producing recurring client reports, Profound is currently the strongest option because it offers:

• Prompt-level tracking
• Citation share
• Competitor comparisons
• Historical trends
• Shareable dashboards
• PDF exports
• Public dashboard links
• API/CSV exports for BI tools www.tryprofound.com

If you build dashboards in Looker Studio or Power BI

I'd look for a platform with API or export support, then combine AI visibility with business KPIs.

A typical client dashboard includes:

• AI Visibility Score
• Share of Voice by assistant
• Citation Share
• Top cited pages
• Lost citations vs. previous month
• Competitor comparison
• Top prompts monitored
• Response sentiment
• Traffic from AI referrals
• Conversions attributed to AI traffic

Platforms monitored

The better platforms typically monitor combinations of:

• ChatGPT
• Google AI Overviews / AI Mode
• Perplexity
• Claude
• Gemini
• Microsoft Copilot
• Grok

Coverage varies by vendor and pricing tier, so it's worth confirming the exact engines included before purchasing. www.tryprofound.comomnicite.co

My recommendations by budget

• Enterprise (large brands or agencies with many clients): Profound
• Growing agency (10–100 clients): Scrunch AI
• Small agency or consultant: Peec AI or Otterly.ai
• Already invested in SEO platforms: Semrush AI Visibility Toolkit or Ahrefs Brand Radar

If your agency's deliverable is polished client reporting, I'd prioritize Profound or Scrunch AI, as they're designed around ongoing monitoring, competitor benchmarking, and client-friendly dashboards rather than one-off visibility checks.

If you mean tracking how often AI assistants cite a client’s brand/content, where they appear in answers, competitor placement, and reporting that can be shown in client dashboards, you’re looking for an AI visibility / GEO (Generative Engine Optimization) platform, not a traditional SEO rank tracker.

My shortlist:

My recommendation by use case

Agency with 10–100+ clients

1. CitePilot — strongest fit if your deliverable is a recurring client report with actions. www.getcitepilot.comcitations.io
2. Citations.io — strongest if you mainly need “proof that AI mentioned/cited the client.” citations.io

SEO agency adding AI visibility as a service

• Consider pairing an existing SEO suite with a GEO tracker. AI citation tracking is still a newer category, and many tools focus specifically on AI answer presence rather than replacing SEO platforms. www.techradar.com

Enterprise / custom dashboards
Look for APIs, exports, or webhooks. The raw data model you want is:

• Client/domain
• Target prompts
• AI platform/model
• Date checked
• Full answer snapshot
• Whether brand appeared
• Citation URL(s)
• Citation position in answer
• Competitor mentions
• Sentiment/context
• Share of answer / visibility %
• Change over time

A tool that only gives an “AI visibility score” is usually not enough for client reporting; you want the underlying evidence (prompt → answer → citation → placement). foglift.io

If I were building an agency dashboard today, I’d prioritize CitePilot or Citations.io for the data layer, then pipe results into a branded client portal (Looker Studio, Metabase, HubSpot reporting, or a custom app). www.getcitepilot.comcitations.io

If your main requirement is tracking AI citations + answer placement across multiple engines and turning that into client-facing dashboards, I’d shortlist these:

My pick for your use case

Peec AI would be my first evaluation if you're an agency managing multiple clients. Its combination of prompt tracking + citation/source analysis + competitor visibility + reporting/API capabilities maps closely to a client-dashboard workflow. maxaeo.ai

I'd choose Profound instead if your clients are larger enterprises and you need the deepest analytics/governance layer. maxaeo.ailoudmink.ai

I'd choose Otterly if you want to maximize the number of client accounts you can monitor without the enterprise-tool cost. Its public product documentation specifically describes API access to brand reports, prompts, citations, and workspace data, which is useful if you're building your own dashboard layer. otterly.ai

Important distinction: don't buy a tool merely because it reports "AI mentions." For client reporting, I'd require prompt → answer → brand position → cited URL/source → competitor position → engine → historical trend. That's much more actionable than a generic visibility score.

If you tell me how many clients you manage (e.g. 10/50/100+) and whether you want white-label dashboards, I can narrow this to the best 2–3 and compare pricing, API access, Looker Studio, white-labeling, citation-level data, and ChatGPT/Perplexity/Gemini/Claude coverage.

If your main goal is client-facing dashboards that track AI citations, answer placement, competitors, and visibility across multiple AI assistants, I’d shortlist these:

My pick: OtterlyAI

For an agency managing multiple clients, OtterlyAI looks like the strongest practical choice right now. It tracks brand mentions, domain citations, competitor presence, prompt-level results, position/coverage, sentiment, and the actual URLs being cited. Its current coverage includes ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. help.otterly.aihelp.otterly.ai

The particularly important part for your use case is the reporting/API layer. Otterly provides an API that can feed visibility and citation data into Looker Studio, Tableau, Power BI, BigQuery, Snowflake, etc., and it explicitly supports automated client reporting. help.otterly.ai It also has a native Looker Studio connector on eligible plans. help.otterly.ai

So you could build a client dashboard around:

• AI visibility / share of voice
• Answer placement / position
• Brand mentions
• Domain citation rate
• Individual cited URLs
• Citation share vs. competitors
• Which prompts trigger citations
• Which third-party sites are getting cited instead
• Sentiment
• Visibility trends over time
• Engine-by-engine performance
• Country/market breakdown
• Raw AI answers for auditability

Otterly's prompt-level reporting specifically exposes brand coverage, mentions, domain citations, competitors and detailed response/citation data. help.otterly.ai

When I'd choose Profound instead

If you're selling high-end enterprise AEO/GEO reporting, I'd look very seriously at Profound.

Its citation product is more focused on understanding where AI gets its information, including citation share by platform/topic/prompt, source categorization, competitor citations, and identifying the publishers that influence AI answers. www.tryprofound.com

In other words:

Otterly = better agency reporting/data-access proposition

Profound = deeper enterprise citation intelligence

Peec is worth testing too

Peec AI is attractive if you want a relatively clean marketing analytics experience. Its core metrics include visibility, position and sentiment, with prompt monitoring and competitor analysis. peec.ai

One important distinction

I'd separate "AI visibility tracking" from "AI traffic/revenue attribution."

Most of these platforms are excellent at answering:

"When someone asks an AI assistant about our category, does our client appear, where do they appear, and what sources does the AI cite?"

They're much less definitive at answering:

"How many leads/revenue did those AI citations actually generate?"

That second layer generally requires connecting your AI visibility data to GA4/CRM/conversion data. That's where I'd build the client dashboard rather than relying exclusively on the vendor's native dashboard.

For an agency stack, I'd probably do: Otterly → API → BigQuery → Looker Studio, with a standardized dashboard template per client. Otterly explicitly supports that data flow. help.otterly.ai

If you tell me how many clients you manage and whether you use Looker Studio, Power BI, Tableau, or something else, I can narrow this down to the best platform + dashboard architecture and compare pricing/API/white-label capabilities.

If your goal is client-facing AI-search reporting—tracking whether a client is mentioned, where they appear in the answer, and which URLs get cited across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, etc.—my first choice right now is Peec AI.

Best fit: Peec AI

For an agency managing multiple client accounts, Peec looks particularly strong because it tracks:

• Mention rate
• Average answer position
• Citation count / citation rate
• Sentiment
• Competitor visibility
• Individual cited URLs
• Multiple AI surfaces, including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Copilot. peec.ai
• Looker/Data Studio connector for building branded client dashboards
• CSV/API access for pushing the data into BigQuery, Tableau or Power BI
• Automated client reporting/Google Slides workflows. peec.ai

That combination makes it better suited to a repeatable agency reporting system, rather than simply an internal SEO tool.

Other serious contenders

Profound — I'd investigate this if you're targeting enterprise clients and need deeper AI-search analytics, reporting and integrations. Current comparisons consistently put it toward the enterprise end of the market. www.xseek.io

OtterlyAI — probably the best alternative if you want something easier/cheaper to deploy across lots of smaller clients. It captures the actual AI answers and citation URLs and supports six major AI-search surfaces from one dashboard. otterly.ai

My ranking for an agency

One important distinction: don't optimize around "mentions" alone. For client reporting, I'd make the core metrics answer inclusion → answer position → citation → cited URL → share of voice → competitor displacement. That's much more actionable than a generic "AI visibility score." The current market is increasingly separating citation rate from simple brand mentions for exactly this reason. peec.ai

If you tell me roughly how many clients/prompts you need to track (e.g. 10 clients × 100 prompts), I can narrow this down to the best tool and plan for your agency.

If you’re building client-facing dashboards for AI assistant visibility (citations, mentions, answer placement, competitor share-of-voice), you’re looking for an AI Search Visibility / GEO (Generative Engine Optimization) platform, not a traditional SEO rank tracker. These tools are still evolving, but the strongest options depend on whether you prioritize agency reporting, enterprise analytics, or technical citation analysis. slatehq.comtechnologyadvice.com

Best overall for agencies + client dashboards

Profound

Best for: Enterprise agencies, brands, executive reporting
Strengths

• Tracks brand presence in AI answers
• Competitive benchmarking
• Prompt-level monitoring
• Strong reporting/dashboard orientation

Good fit if: You need polished client deliverables and recurring reporting.

Best for multi-platform citation tracking

Peec AI

Best for: Agencies managing multiple clients
Strengths

• Tracks visibility across major AI engines
• Measures mentions and citations
• Easier to operationalize than enterprise-heavy tools

Good fit if: You want a scalable dashboard layer without a huge enterprise commitment. www.reddit.com

Best if you already run SEO campaigns

Semrush AI visibility tools

Best for: SEO agencies adding AI reporting
Strengths

• Combines traditional SEO + AI visibility
• Easier client story: rankings → AI mentions → traffic
• Existing reporting ecosystem

Good fit if: Clients already know and pay for SEO reporting. www.techradar.com

Best for content optimization workflows

AirOps

Best for: Teams that want to go from “we are not cited” → “fix the content”
Strengths

• AI visibility analysis
• Content workflows
• Enterprise-scale optimization

Good fit if: Your agency sells implementation, not just reporting. www.airops.com

Best lightweight monitoring options

• OtterlyAI — good for tracking prompts, mentions, and citations without enterprise complexity. slatehq.comtechnologyadvice.com
• Scrunch AI — stronger for enterprise AI crawler and visibility analysis. www.airops.com
• Writesonic — combines AI visibility monitoring with content optimization. en.wikipedia.org

What I would include in a client dashboard

A useful AI visibility dashboard should track:

Citation count alone can be misleading because AI answers vary between runs; stronger measurement approaches treat visibility as a repeated sampling problem rather than a single fixed ranking. arxiv.org

My shortlist by use case

For a digital marketing agency selling monthly AI visibility reports, I’d start by evaluating Profound vs Peec AI vs Semrush. Those are the closest to a client-reporting workflow rather than just an internal SEO tool. slatehq.comtechnologyadvice.com

If your goal is client-facing dashboards that track AI visibility, citations, and answer placement across multiple AI platforms, I’d shortlist these:

My pick: Profound

For an agency managing multiple clients, Profound is probably the strongest choice right now. It tracks visibility, share of voice, sentiment, competitive positioning, and—crucially—the actual websites being cited in AI answers. It covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok and others. www.tryprofound.com

Its citation reporting lets you answer the client question that matters most:

“Why is the AI recommending our competitor instead of us?”

You can see which domains are being cited, categorize sources as owned/competitor/earned media/etc., and identify publishers that consistently influence AI answers. www.tryprofound.com

Best alternative: OtterlyAI

I'd choose OtterlyAI if you're an SEO/AEO agency and want something simpler and potentially more economical. Its current platform covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, with citation reporting showing which URLs are influencing AI answers. otterly.ai

One important caveat

Don't evaluate these tools solely on a single “AI visibility score.” AI answers are nondeterministic: repeated searches for the same prompt can produce different citations and rankings. Recent research specifically finds substantial variability in citation visibility across repeated measurements. arxiv.org

For a serious client dashboard, I'd want these fields:

• AI platform — ChatGPT, Gemini, Perplexity, Google AI Mode/AIO, etc.
• Exact prompt
• Brand mentioned?
• Brand answer position
• Competitor positions
• Cited URL
• Citation position/count
• Citation domain
• Owned vs. third-party citation
• Share of voice
• Sentiment/accuracy
• Change over time
• Geographic/locale variation
• Prompt-level answer snapshots

Bottom line:
Profound if you're selling sophisticated AI-search reporting to enterprise clients. OtterlyAI if you want a leaner agency workflow and strong citation monitoring without as much platform complexity. If you're already deep into Semrush, its AI Visibility Toolkit is worth evaluating before adding another system.

If your goal is client-facing AI search reporting—tracking whether brands are mentioned, which URLs get cited, competitor placement, and performance across ChatGPT/Perplexity/Gemini/AI Overviews—I’d shortlist these:

🥇 My pick: Peec AI

Peec AI

For an agency building dashboards for clients, Peec AI is probably the sweet spot. Current industry comparisons specifically position it for agencies and multi-engine tracking, with tracking around AI mentions/citations, competitors, and share of voice. www.aeolabs.aigetrefine.ai

I'd want your client dashboard to expose:

• AI visibility / share of voice
• Citation rate
• Exact cited URLs
• Prompt → answer → citation drill-down
• Position/order of brand recommendations
• Competitor appearances
• Engine-by-engine results: ChatGPT vs Gemini vs Perplexity, etc.
• Historical trend
• Lost/won citations
• Which third-party domains are influencing the answers
• Export/API access

🏢 If clients are enterprise: Profound

Profound

Profound is the one I'd investigate if you're selling a premium AI-search intelligence service rather than simply adding a reporting widget. It's generally positioned toward enterprise-grade analysis and deeper citation/competitor intelligence. www.trylyra.ai

💰 If you need inexpensive tracking: Otterly

Otterly AI

Otterly is particularly interesting if you need to spin up lots of client monitoring without an enterprise budget. It tracks mentions, citations, platform visibility and competitors, and importantly has a public API for reports, prompts, citations and workspace data—useful if you're putting the data into your own client dashboard. otterly.ai

One important caveat

Don't build your reporting around a single daily "AI visibility score." AI answers are stochastic: the same prompt can produce different answers and citations at different times. Recent research specifically argues that citation visibility should be treated as a distribution/estimate rather than a precise fixed number. arxiv.org

For clients, I'd therefore report something like:

AI Citation Visibility: 34% → 41% over 30 days
127 tracked prompts × 4 engines
52 brand citations
18 competitor citations
+7 net citation points
Top newly cited source: [domain/page]

That is much more defensible than saying "your AI ranking is #3."

If I were building this for an agency today: I'd trial Peec + Otterly, specifically testing their API/export, white-label reporting, prompt-level response data, citation URLs, and client/workspace management. If the clients are large enterprises, add Profound to the bake-off. Current 2026 comparisons consistently put those three among the strongest options. www.aeolabs.aigetrefine.ai

If you tell me how many clients/brands you need to track and which platforms matter (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Copilot), I can narrow this to the best 2–3 and compare pricing, API, white-label dashboards, citation-level data, and multi-client limits.

If your goal is client-facing AI visibility reporting—tracking mentions, citations, answer position, competitors, and source URLs across multiple AI platforms—my shortlist for 2026 is:

My pick for your use case: OtterlyAI

If you're running multiple clients and need dashboards/reports they can actually consume, Otterly is probably the best starting point. Its Workspaces separate clients, prompts, reports and team members, and its Looker Studio integration lets you build custom client dashboards. help.otterly.aiotterly.ai

I'd structure the client dashboard around:

• AI Visibility / Mention Rate
• Citation Rate
• Average Answer Position
• Share of Voice vs. Competitors
• Platforms: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews/AI Mode, Copilot
• Prompts won/lost
• Exact URLs cited
• Which competitors are cited instead
• Citation-source share — e.g. Reddit, Forbes, industry publications, client site
• Trend over time
• Top opportunities / prompts where the client should appear but doesn't

One important caveat: don't present an AI visibility percentage to clients as equivalent to Google Search Console impressions. AI answers are nondeterministic; repeated runs can produce different answers and citations, so trends over a sufficiently large prompt sample are much more meaningful than a single snapshot. arxiv.org

If you're building your own reporting product

I'd actually use Otterly or Peec as the data collection layer, then put your own dashboard on top. The differentiator shouldn't just be "AI mentions." I'd make the core client metric:

Citation Share of Voice + Answer Position + Citation Quality

That gives you a much more compelling agency report than a generic "AI visibility score."

If you tell me how many clients you manage and which platforms you need (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, Copilot, etc.), I can narrow this to the best 2–3 options and compare pricing, API/Looker Studio, white-label reporting, and citation-level data.

If your priority is tracking AI-assistant citations + answer placement across multiple platforms and turning that into client-facing dashboards, my pick right now is Peec AI.

My shortlist

Why I'd choose Peec: its agency offering is unusually well aligned with your exact use case. It tracks mentions, citations, average position, sentiment and visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot, with daily tracking. peec.ai

More importantly, it has an agency workflow rather than simply giving you a monitoring dashboard:

• One account across multiple clients
• Client-specific projects/workspaces
• Branded Looker Studio dashboards that clients can access without a Peec login
• CSV/API access for your own BI stack
• Automated reporting through its MCP integrations
• Citation/source-level analysis, not just "brand mentioned: yes/no"
• Competitor and share-of-voice tracking
• Ability to distinguish mention rate from citation rate—important because an assistant can cite a client's site without explicitly naming the brand. peec.ai

Peec AI agency platform

Peec vs. Otterly

OtterlyAI is probably the runner-up, especially if cost and simplicity matter more than deeper analytics. It also supports multiple client workspaces, daily monitoring, citation analysis, and Looker Studio dashboards. Its API can feed data into Looker, Tableau, Power BI, BigQuery, etc. otterly.ai

The distinction I'd make:

Choose Peec if: you're building an actual AI visibility reporting product/service for clients and want source-level analysis, attribution, APIs/MCP and sophisticated reporting.

Choose Otterly if: you primarily need reliable monitoring + easy client dashboards without needing as much analytical depth.

One caveat: Otterly's native UI isn't white-label; the white-label experience is achieved through Looker Studio. help.otterly.ai

OtterlyAI agency platform

What I'd put in a client dashboard

Don't make the dashboard just a "visibility score." I'd structure it around:

1. AI Visibility — % of tracked answers where client appears
2. Answer Position — where the brand appears/recommended within the answer
3. Citation Rate — % of answers citing the client's domain
4. Citation Share — client's share of all cited sources
5. Competitor Share of Voice
6. Top Prompts Won/Lost
7. Top Cited URLs
8. AI Engine breakdown — ChatGPT vs Gemini vs Perplexity vs Google AI, etc.
9. Sentiment / recommendation strength
10. Change WoW/MoM
11. Business impact — AI-referred traffic/conversions where available

That distinction between being mentioned, being cited, and actually influencing the answer is increasingly important. Research published in 2026 specifically argues that citation counts alone don't capture whether a cited page was actually absorbed into the generated answer. arxiv.org

Bottom line:
🏆 Peec AI — best fit for an agency/client-dashboard operation
💰 OtterlyAI — best simpler/value alternative
🏢 Profound — investigate if you're selling enterprise-level GEO intelligence

If you're building this for 10–100+ client accounts, I'd lean Peec + Looker Studio rather than trying to build the tracking layer yourself.

If your goal is client-facing AI visibility reporting across ChatGPT, Gemini, Perplexity, Google AI Overviews/AI Mode, Claude, and Copilot, I’d shortlist these:

🥇 Best overall for an agency: urlOtterlyAIturn0search7

This is probably the best fit for your exact use case.

• Tracks brand mentions and actual cited URLs
• Covers ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Copilot, and Claude
• Prompt-level answer/competitor tracking
• Daily monitoring
• Citation reports with filters by engine, country, tags, etc. help.otterly.ai
• Most importantly for clients: its Looker Studio connector lets you build custom dashboards and share them without clients needing an Otterly account. help.otterly.aihelp.otterly.ai

Best if: you're an agency/consultant managing multiple client accounts and want branded dashboards without building the data pipeline yourself.

🏢 Best enterprise option: urlProfoundturn0search6

Profound is stronger if you're doing serious enterprise AEO/GEO intelligence rather than simply reporting rankings.

Its citation analysis can break citation share down by platform, topic, prompt, owned vs. competitor vs. earned media, etc., and it connects the findings to content/outreach workflows. www.tryprofound.com

Best if: clients want sophisticated competitive intelligence and you're comfortable with enterprise-level tooling/pricing.

📊 Best alternative: Peec AI

Peec is worth evaluating if you want a more analytics-oriented AI visibility platform. It provides platform-specific visibility and citation intelligence, including Gemini citation tracking. peec.ai

My recommendation

If you're building recurring client reports, I'd start with OtterlyAI. Its combination of multi-engine monitoring + citation-level data + competitor visibility + Looker Studio integration is unusually well aligned with an agency reporting workflow. help.otterly.aihelp.otterly.ai

One important caveat: don't report a single "AI ranking" number as gospel. AI answers are stochastic; repeated runs can produce different citations and rankings. Recent research specifically finds substantial citation variability across generative search systems. arxiv.org Your dashboard should therefore show visibility/share of voice over repeated observations, citation frequency, platform breakdown, and trends—not just "you ranked #2."

If you tell me how many clients/prompts you need to monitor and whether you want Looker Studio, Power BI, or a white-label portal, I can narrow this to the best stack and approximate monthly cost.

If your primary goal is tracking AI citations, answer placements, share of voice, and client reporting across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and other AI assistants, the market has started to separate into enterprise, agency, and SMB tiers.

Here's how I'd evaluate them:

If you're building dashboards for clients

I'd narrow it to three options.

1. Profound (Best overall)

Profound is currently one of the strongest enterprise-focused AEO/GEO platforms. It tracks:

• AI citations
• Answer placements
• Share of voice
• Competitor comparisons
• Prompt tracking
• Citation sources
• Historical trends
• Exports for BI tools

It also lets you monitor how often your brand appears across different answer engines and compare citation share against competitors. www.tryprofound.com

Best for:

• Agencies
• Enterprise SEO
• Fortune 1000 reporting

2. Goodie (Best for marketing teams)

Goodie is more focused on turning visibility into business reporting.

It tracks:

• AI mentions
• Citations
• Sentiment
• Prompt research
• Competitive visibility
• ROI measurement

It has a cleaner marketing workflow than some enterprise tools. higoodie.com

3. Peec AI (Best value)

Peec is becoming popular with agencies because it's easier to deploy than enterprise platforms while still tracking:

• ChatGPT
• Gemini
• Claude
• Perplexity
• citation frequency
• share of voice
• prompt monitoring

Community feedback consistently highlights its ease of setup, though it offers less optimization guidance than higher-end platforms. www.noveltyseo.com

For agency client dashboards

If I were building recurring client reports, I'd include KPIs such as:

• AI Share of Voice (% of tracked prompts)
• Citation Share
• Average Position in AI recommendations
• Brand Mention Rate
• Competitor Mention Rate
• Citation Source Breakdown (owned, earned, third-party)
• Platform Breakdown (ChatGPT vs Gemini vs Claude vs Perplexity)
• Prompt Categories
• Weekly Movement
• Top New Citations
• Lost Citations
• Sentiment
• Traffic from AI assistants (using analytics and UTM tagging)

Many agencies then pipe this data into BI tools like Looker Studio or Power BI for branded client dashboards.

My recommendation by budget

• Enterprise ($1k–$5k+/month): Profound
• Mid-market agency: Goodie or Peec AI
• Small agency or freelancer: Otterly AI
• Already invested in SEO tooling: Semrush AI Toolkit

For agencies managing multiple clients, Profound currently offers the most mature feature set for tracking citations and answer placements across major AI platforms, while Peec AI provides a strong balance of capability and cost for growing agencies. www.tryprofound.comwww.tryprofound.com

If you're looking to track how often brands are cited or recommended by AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) and report that to clients, the market is still emerging. The best tool depends on whether you need enterprise monitoring, SEO-focused visibility, or custom analytics.

Here's a comparison of the strongest options:

If you're an agency

The strongest agency stack today is typically:

• Profound for enterprise-grade monitoring
• Peec AI for agency-friendly reporting
• Scrunch AI for optimization recommendations

These platforms generally let you:

• Monitor hundreds or thousands of prompts
• Track brand mentions and citations
• Compare competitors
• Measure share of voice
• Detect answer changes over time
• Export reports or provide client dashboards

If you want white-label dashboards

Many agencies pair an AI monitoring platform with:

• Looker Studio
• Power BI
• Tableau

This gives clients branded dashboards while pulling data from the monitoring platform's API (where available).

If you need maximum flexibility

Some larger agencies build their own system using:

• APIs from AI platforms where available
• Scheduled prompt testing
• Citation extraction
• Answer similarity scoring
• Storage in a database
• Dashboards in Looker Studio or Power BI

This approach offers the most customization but requires engineering effort.

Recommendation by budget

• Enterprise ($1k–$5k+/month): Profound
• Mid-market agencies ($300–$1k/month): Peec AI or Scrunch AI
• SEO agencies already using Semrush: Semrush AI Toolkit
• Custom reporting at scale: Build on top of an AI visibility platform's API and visualize results in Looker Studio or Power BI.

If your goal is specifically tracking citations and answer placements across ChatGPT, Gemini, Claude, Perplexity, and Copilot in client-facing dashboards, AI-native platforms such as Profound, Peec AI, and Scrunch AI are currently among the most purpose-built options.

For a client-facing dashboard that tracks AI assistant citations, mentions, and answer placement across multiple platforms, I’d prioritize tools that capture:

• exact prompts tested
• AI-generated answers (not just scores)
• cited URLs/sources
• brand and competitor placement
• share of voice / citation rate
• historical reporting
• agency-friendly exports or white labeling

The strongest options right now:

My shortlist by use case

For an agency selling AI visibility reports to clients

1. Peec AI
2. Citations.io
3. DeepSmith

For enterprise marketing teams

1. Profound
2. DeepSmith

For building your own client portal

• Use an API/data provider if available, then build dashboards in tools like Looker Studio, Tableau, or a custom React app.
• Store metrics such as:
  • Prompt
  • AI platform (ChatGPT/Gemini/Claude/Perplexity)
  • Brand mentioned? (yes/no)
  • Citation URL
  • Citation position
  • Competitors cited
  • Sentiment
  • Date captured

For a client reporting product, I would lean toward Peec AI or Citations.io for agency workflows, and Profound for enterprise accounts. The market is still evolving, so I’d avoid tools that only provide a single “AI visibility score” without the underlying answer and citation evidence. www.trackcited.comcitations.io

If you mean tracking how a brand/client appears inside AI assistant answers (ChatGPT, Claude, Gemini, Perplexity, etc.), including citations, mentions, rank/placement, competitors, and client-ready dashboards, you’re looking for an AI Visibility / GEO (Generative Engine Optimization) platform, not a traditional SEO rank tracker.

The strongest options right now:

My shortlist by use case

For an agency managing many clients

1. Profound AI Visibility Platform
2. Peec AI
3. Otterly.ai

Look for:

• white-label dashboards
• scheduled PDF/email reports
• client workspaces
• API access
• historical tracking
• competitor share-of-voice

For proving “we got cited by AI”
Prioritize tools that store:

• exact prompt tested
• AI response snapshot
• citation URL/source
• citation position/order
• sentiment/context
• date history

Several platforms now expose this evidence layer rather than only a visibility score. www.geovector.ai

For SEO agencies adding GEO as a service
A practical stack is often:

• AI visibility tracker → citations/placements
• Google Analytics → AI referral traffic
• Looker Studio → custom client dashboards
• existing SEO suite → technical/content recommendations

One caution: AI answer placement is noisy because responses can change between runs, so good tools should measure repeated prompts over time rather than a single snapshot. arxiv.org

For a client dashboard product, I’d currently evaluate Profound, Peec AI, and GeoVector first; for a leaner agency offering, Peec AI or Otterly are likely easier starting points. www.reddit.com

If you mean tracking how a brand appears inside AI-generated answers (ChatGPT, Gemini, Claude, Perplexity, Copilot), including citations, linked sources, share of voice, and client-ready dashboards, the category you want is usually called AI visibility tracking, GEO (Generative Engine Optimization) monitoring, or AEO reporting. otterly.ai

My shortlist for agency/client dashboard use:

otterly.ai

My recommendation by use case

For an agency with white-label client dashboards:
→ OtterlyAI is probably the easiest starting point. It is specifically positioned around AI search monitoring, citations, competitor visibility, and reporting workflows. otterly.ai

For enterprise clients wanting board-level reporting:
→ Profound is worth evaluating. It is aimed more at large-scale analytics and competitive intelligence. otterly.aidiscoveredlabs.com

For strategists who need to answer “why did we lose visibility?”
→ Peec AI is attractive because prompt-level answer analysis is often more useful than a single visibility score. otterly.aidiscoveredlabs.com

Metrics I would require before choosing a platform

A good client dashboard should show:

• AI engine coverage:
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Copilot
  • Google AI Overviews/AI Mode
• Brand mention rate
• Citation/source domains
• Citation share vs competitors
• Prompt-by-prompt wins/losses
• Exact AI answer snapshots
• Source URLs being cited
• Trend lines over time
• Export/API access for custom dashboards

One caution: AI answers are not deterministic, so a good tool should measure trends over many prompts rather than treating a single response as a definitive ranking. arxiv.org

If I were building a repeatable agency dashboard stack, I would likely use:

1. OtterlyAI or Profound → data collection
2. Looker Studio / Tableau / Power BI → client-facing dashboards
3. Ahrefs/Semrush → traditional SEO authority signals
4. A custom prompt library per client → the most important input quality layer

For most agencies today, I’d trial OtterlyAI + Peec AI + Profound on the same 20–50 prompts and keep the one whose citation data matches your clients’ real buying queries. discoveredlabs.com