ChatGPT answers, unedited

For a tiny in-house SEO team, I’d start with Semrush’s free AI Visibility Checker. It’s particularly useful because it shows which pages on your site are driving AI citations, not just a generic “AI readiness” score. It checks ChatGPT, Gemini, Google AI Overviews/AI Mode and reports top cited pages. www.semrush.com

Semrush Free AI Visibility Checker

My shortlist

If your actual question is “Which of my top organic landing pages are already being surfaced/cited by AI, and which aren't?” → use Semrush first.

A good tiny-team workflow would be:

1. Export your top 20–50 organic landing pages from GSC.
2. Run the domain through Semrush's free checker.
3. Compare its top cited pages against your top organic pages.
4. Flag pages that have high organic traffic/rankings but zero AI citations.
5. Manually test those pages against a handful of real buyer prompts in ChatGPT/Perplexity.
6. Prioritize pages where SEO performance is strong but AI visibility is weak.

One caveat: these free tools measure different things. A crawler/readiness score isn't the same as actual citation visibility. For your use case, I'd prioritize tools reporting real AI mentions/citations and the specific URLs cited, rather than a generic GEO score. www.frase.ioahrefs.com

If you tell me whether you're primarily optimizing B2B, ecommerce, SaaS, or local SEO, I can narrow this to the best 1–2 free tools and a 30-minute workflow.

For a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker.

Ahrefs Free AI Visibility Checker — it’s free, requires no signup, and checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and Google AI Mode. Importantly for your use case, it shows the top cited pages associated with your brand, so you can see which URLs are already influencing AI answers. ahrefs.com

My shortlist

Semrush AI Visibility Checker reports your AI visibility score, mentions, topics/prompts, and pages from your site driving AI citations. www.semrush.com

AuditZap AI Visibility Checker is particularly useful if you already have a shortlist of top landing pages: paste each URL and it checks things like AI crawler access, semantic structure, freshness, authorship, and question-oriented headings. auditzap.io

One caveat: these tools don't give you a clean equivalent of “AI visibility = organic clicks by landing page.” AI visibility is generally measured through mentions, citations, prompts, and cited URLs, rather than actual traffic attribution.

What I'd do with a 1–2 person team

1. Pull your top 20–50 landing pages by organic traffic from GSC/GA4.
2. Run the domain through Ahrefs' free checker to establish your AI baseline.
3. Identify the pages/topics where competitors are being cited but you aren't.
4. Run your 10–20 highest-value landing pages individually through AuditZap.
5. Track a small KPI set monthly: AI mentions + cited pages + priority prompts won/lost.

If you tell me whether you're B2B SaaS, ecommerce, local/service business, publisher, etc., I can recommend the best free stack and a lightweight spreadsheet/dashboard setup for tracking those landing pages.

For a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker.

Why it’s the best fit:

• Free, no signup
• Checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode
• Shows AI mentions, top topics, cited domains, and—most useful for you—top cited pages. ahrefs.com
• That makes it useful for identifying which of your landing pages are already earning AI citations and where your content gaps are.

If you specifically want to score individual landing pages

Try Frase’s free GEO Score Checker. It is explicitly page-level: paste a landing-page URL and it grades how ready that page is to be cited by ChatGPT, Perplexity and Claude, with improvement suggestions. www.frase.io

Another good free option is AuditZap’s AI Visibility Checker, which accepts a specific URL and checks things like crawler access, semantic structure, freshness, author attribution and question-style headings. auditzap.ioahrefs.com

My tiny-team workflow:

1. Use Ahrefs to identify your top AI-cited pages/topics.
2. Pull your 10–20 highest-value landing pages from GA/GSC.
3. Run those URLs through Frase to find page-level weaknesses.
4. Track changes monthly rather than obsessing over a single AI visibility score.

One caveat: tools calling themselves “AI visibility checkers” aren't all measuring the same thing. Some measure actual AI mentions/citations, while others mostly measure AI crawler accessibility and page structure. For the former, Ahrefs is the stronger starting point; for the latter, Frase/AuditZap are more useful. auditzap.ioahrefs.com

If your goal is AI visibility data for your top landing pages, I’d use Frase’s free GEO Score Checker first. It’s specifically page-level, rather than just giving you a domain-wide brand visibility score. It checks whether an individual URL is ready to be cited by ChatGPT, Perplexity, and Claude and gives you optimization guidance. www.frase.io

Frase free AI/GEO tools

Best free options for a tiny SEO team

SEO CRO Audit — particularly interesting if you want one score combining SEO, UX, CRO, and AI visibility. It analyzes ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. seocroaudit.com

Ahrefs AI Visibility Checker — better for the complementary question: “Are AI systems actually mentioning/citing my brand, and which pages are getting cited?” Its free report includes top cited pages and domains. ahrefs.com

What I'd do with a 1–3 person team

Take your top 10–20 organic landing pages and run them through Frase (or SEO CRO Audit). Record:

• AI/GEO score
• crawlability / AI crawler access
• structured data
• answer-ready content
• citations/entities/authority signals
• biggest recommended fix

Then run your top 5–10 commercial prompts through Ahrefs/EdenRank to see whether your brand and pages actually appear in AI answers. EdenRank, for example, tests the same prompt across eight AI surfaces and reports mentions and citations. edenrank.com

That gives you a much more useful tiny-team KPI than an abstract “AI readiness” score:

Landing-page readiness → AI mention/citation → priority fix → recheck.

If you give me your CMS (WordPress/Webflow/Shopify/etc.) and roughly how many landing pages you have, I can narrow this to the best completely-free workflow with the least manual work.

For a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker. It’s no-signup and checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and AI Mode. Importantly for your use case, the free report includes top cited pages—so you can see which URLs are actually influencing AI answers. ahrefs.com

Ahrefs Free AI Visibility Checker

If you specifically want to audit individual landing pages

• Frase GEO Score Checker — page-level: paste a URL and it scores how ready that page is to be cited by ChatGPT, Perplexity, and Claude. First result is free without signup. www.frase.io

Frase free GEO tools

• Lantad — particularly useful for technical AI visibility: it compares the rendered page with the raw HTML AI crawlers receive and checks crawler access, structured data, headings, etc. Free scans, no signup. lantad.co
• Semrush AI Search Visibility Checker — better if you want a quick domain-level competitive view; it accepts a domain/URL and reports visibility across AI search. ahrefs.comwww.semrush.com

Semrush AI Search Visibility Checker

My tiny-team workflow: use Ahrefs to identify which landing pages are already getting AI citations, then run those URLs through Frase/Lantad to diagnose why they are or aren't AI-readable/citable. That gives you actionable page priorities without buying a full GEO platform.

For a tiny in-house SEO team, I’d avoid paying for a full AI visibility platform initially. The free tools are still a bit immature, so I’d combine one page-level checker with one brand/presence tracker.

My shortlist:

For a small team, I’d run this workflow:

1. Pick your top 10–20 landing pages:
   • highest organic traffic
   • highest conversion pages
   • strategic product/category pages

2. Run each URL through a page-level checker:
   • AuditZap or VisibilityIQ

3. Track fixes in a spreadsheet:
   • AI crawler access
   • schema issues
   • missing author/entity signals
   • unclear headings
   • weak answer sections
   • internal linking gaps

4. Monthly, run:
   • Ahrefs or Semrush for “are we appearing in AI answers?”

One caveat: most “AI visibility scores” are proprietary estimates, not a direct measurement of ChatGPT/Claude/Gemini rankings. For a tiny SEO team, the most actionable data usually comes from page structure + crawlability + citation readiness, not the score itself. auditzap.ioahrefs.com

If you only want one free tool for top landing pages, I’d start with AuditZap or VisibilityIQ. If you want one dashboard for the SEO lead, add Ahrefs’ free checker.

For a tiny in-house SEO team, I’d avoid chasing a huge “AI SEO platform” at first. Use free tools to answer three practical questions:

1. Are our important pages crawlable by AI?
2. Do AI engines understand and cite our pages?
3. Which landing pages need content/schema improvements?

Good free options:

For a tiny team, I’d run this workflow:

1. Export your top 20–50 landing pages from Google Search Console (highest clicks + highest conversions).
2. Run those URLs through SEO CRO Audit or VisibilityIQ.
3. Create a simple spreadsheet with:
   • URL
   • Organic clicks
   • Conversion value
   • AI visibility score
   • Missing schema?
   • Clear answer sections?
   • Author/entity signals?
   • Internal links?
4. Fix the pages with the highest business value first.

A few AI visibility signals worth checking manually:

• Does the page directly answer buyer questions?
• Are product/service facts easy for AI to extract?
• Are headings written around user questions?
• Is there strong internal linking from authoritative pages?
• Are organization/person/product schema entities complete?
• Are third-party sources mentioning your brand?

For a tiny team, I’d start with one URL-level checker + one brand-level checker rather than buying an enterprise GEO platform. visibilityiq.ioahrefs.comseocroaudit.com

For a tiny in-house SEO team, I’d avoid tools that only give a vague “AI score.” You want something you can run on your top landing pages one by one and turn into fixes.

Good free options:

For a small team, I’d use this workflow:

1. Export your top 10–25 landing pages from Google Search Console (highest clicks + highest revenue pages).
2. Run each URL through one page-level checker (I’d start with SEO Analysis Checker or AIclicks). aiclicks.ioseoanalysischecker.com
3. Put results into a simple sheet:
   • URL
   • Current organic traffic
   • Conversion value
   • AI visibility score
   • Missing schema?
   • Weak answer sections?
   • Missing entity/trust signals?
   • Priority
4. Fix the pages that are both:
   • commercially important, and
   • easiest to make more “citable” by AI.

For actual AI-search monitoring (e.g., “does ChatGPT recommend us for best X software?”), free checkers are still limited. Pair the audits above with a manual monthly prompt set in ChatGPT/Perplexity/Gemini using your money keywords and track mentions/citations in a spreadsheet.

If your goal is AI visibility data for your top landing pages, I’d start with Lumina’s free GEO Readiness Checker. It’s unusually well matched to an in-house SEO team because it can batch up to 50 URLs and scores pages across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot. lumina-seo.com

Lumina GEO Readiness Checker

My shortlist

One important distinction: a lot of “AI visibility” checkers are really GEO readiness audits—they inspect things like schema, crawlability, semantic structure, and citability. That's useful, but it isn't the same as measuring whether AI engines actually cite your pages.

For a tiny SEO team, I'd use a two-tool workflow:

1. Lumina → run your top 20–50 landing pages and export/prioritize the weakest pages.
2. Ahrefs AI Visibility Checker → establish the actual AI mention/citation baseline for your brand and see which domains/pages AI engines currently cite. ahrefs.com

If you mean “show me which of my individual landing pages are actually being cited by ChatGPT/Perplexity/Gemini”, rather than “score each page for AI readiness,” that's a narrower requirement—and I can point you to the best free option for that specifically.

For a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker. It’s no-signup and checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and AI Mode. Importantly, the report includes top cited pages, so you can see which URLs are actually getting pulled into AI answers. ahrefs.com

Ahrefs Free AI Visibility Checker

But for your specific use case

If by “top landing pages” you mean “I have 10–50 important URLs and want an AI-visibility/readiness score for each one,” I’d use a page-level checker alongside Ahrefs:

• Frase GEO Score Checker — paste a URL and get a page-level assessment of how ready it is to be cited by ChatGPT, Perplexity, and Claude. The first result is free/no signup. www.frase.ioahrefs.com
• SEO CRO Audit — specifically designed around landing pages, combining SEO, UX/CRO, semantic structure, and AI visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. It currently gives 5 free analyses. seocroaudit.com
• AuditZap — another useful URL-by-URL checker; it evaluates crawler access, semantic structure, schema, freshness, author signals, and question-oriented headings. auditzap.io

My lean workflow:

1. Use Ahrefs to establish brand/category-level AI visibility and identify which pages are already being cited.
2. Take your top 10–20 organic landing pages and run them through Frase or SEO CRO Audit.
3. Put the results in a simple sheet: URL → organic traffic → conversions → AI visibility → cited? → key fix.
4. Prioritize pages with high business value + high organic traffic + weak AI visibility.

One caveat: these tools measure different things. AI visibility ≠ page AI-readiness. A page can be technically excellent for AI crawlers but never get cited because competitors have stronger authority/relevance. Ahrefs' checker is better for the former question (“Are we actually showing up?”), while the page-level tools are better for “What should I fix on this URL?” www.frase.ioahrefs.com

If you tell me roughly how many landing pages you need to check (10, 50, 500+), I can narrow this down to the best free workflow.

If you mean “which of my actual landing pages are getting cited/mentioned in AI answers?”, I’d start with Ahrefs Free AI Visibility Checker.

It’s free/no-signup and checks ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. Importantly, its report includes top cited pages, not just a generic AI-readiness score. ahrefs.com

For a tiny in-house SEO team, I’d use these three differently:

SEO CRO Audit – Free Landing Page AI Visibility Audit specifically lets you enter a landing-page URL and scores it across AI visibility, SEO, UX, UI and CRO. seocroaudit.com

My practical recommendation:

1. Export your top 10–20 landing pages from GSC.
2. Run the important ones through SEO CRO Audit for page-level issues.
3. Run your brand + key competitors through Ahrefs to see which domains/pages AI engines are actually citing.
4. Don't treat a single AI-visibility score as gospel—AI responses vary between runs, so repeated checks matter. arxiv.org

If you tell me what you mean by “AI visibility data” (citations, AI Overview appearances, ChatGPT mentions, or an AI-readiness score), I can narrow this to the best genuinely-free option for your use case.

If you mean AI-search visibility for your important landing pages—i.e., which pages are getting cited/referenced by ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.—I’d start with Ahrefs’ free AI Visibility Checker.

Ahrefs Free AI Visibility Checker

Best free options

Ahrefs' free checker covers ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, but the free version is deliberately a snapshot rather than full historical/page-level monitoring. ahrefs.com Semrush likewise has a free AI visibility checker focused on how your brand appears across AI-generated answers. www.semrush.com

For a tiny in-house SEO team, I'd actually combine two free approaches:

1. Google Search Console → identify your top 10–20 landing pages by clicks/impressions.
2. Take the primary topic/query for each page and create ~3–5 natural-language prompts.
3. Run those prompts in ChatGPT, Perplexity, Gemini and Google AI.
4. Record:
   • Brand mentioned?
   • Landing page cited?
   • Competitor cited instead?
   • Which third-party sources are influencing the answer?
   • Position/prominence of your brand
5. Recheck monthly rather than treating one AI response as definitive—AI visibility varies between runs and over time. arxiv.org

That gives you page-level AI visibility, which the free brand checkers don't really give you.

If you tell me whether your site is B2B, ecommerce, SaaS, publisher, or local, I can recommend the best free stack specifically for your top landing pages.

If you’re on a tiny in-house SEO team and want free data for your top landing pages, I’d use a small stack rather than one “AI visibility score.”

My picks

1. Ahrefs Free AI Visibility Checker — best free brand-level snapshot. It checks ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and shows mentions, topics, cited domains, and top cited pages. No signup required. ahrefs.com

Best for: “Are we getting mentioned/cited, and which of our pages are involved?”

2. AuditZap AI Visibility Checker — probably more useful for your specific landing-page use case. You can enter an individual URL and it evaluates AI crawler access, schema/semantic structure, freshness, authorship, question-style headings, etc. Free and no signup. auditzap.io

Best for: “Is this particular landing page technically/content-wise ready to be cited?”

3. SEO CRO Audit AI Landing Page Audit — another page-level option that explicitly scores landing pages across SEO, UX, CRO, UI and AI visibility, including ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. It currently gives 5 free analyses. seocroaudit.com

Best for: quickly auditing your 5 highest-value pages.

What I'd do with a tiny team

Take your top 5–10 organic landing pages and put them in a simple sheet:

Use Ahrefs for the actual AI mention/citation picture and AuditZap/SEO CRO Audit for page-level diagnostics.

One caveat: don't treat a one-off AI visibility score as gospel. AI responses and citations are variable, so repeated measurements are much more meaningful than a single snapshot. arxiv.org

If you only want one free checker: I'd start with Ahrefs for visibility data, but AuditZap if your primary question is specifically “which of my landing pages should I fix for AI search?”

If you mean actual AI-search visibility—whether your pages/brand are being mentioned or cited in ChatGPT, Gemini, Perplexity, and Google AI Overviews—rather than just an “AI-readiness” score, I’d start with Ahrefs’ free AI Visibility Checker. It’s no-signup and reports AI mentions, platforms, topics, and the top cited pages. ahrefs.com

urlAhrefs Free AI Visibility Checkerturn0search0

For a tiny in-house SEO team, I’d use this stack:

urlAuditZap AI Visibility Checkerturn0search4 · urlIsVisible.aiturn0search1 · urlSemrush AI Search Visibility Checkerturn0search2

The important caveat: most free checkers don't give you a clean “visibility by landing page” metric. For your top 10–20 pages, I'd combine Ahrefs' cited-page data with individual URL audits. That gives you something actionable: which pages AI engines actually cite vs. which important pages are technically/content-wise prepared to be cited.

If you tell me what your top landing pages are (URLs or just page types), I can give you a lightweight free workflow to score them in a spreadsheet without buying an AEO platform.

For a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker.

Ahrefs Free AI Visibility Checker

It’s particularly useful because it checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and AI Mode, and reports not just mentions but which domains and pages are being cited. No signup is required for the free snapshot. ahrefs.com

For your specific use case

If by “top landing pages” you mean “Which of my important URLs are actually getting visibility/citations in AI answers?”, I'd use this lightweight workflow:

1. Pull your top 10–20 landing pages from Google Search Console/GA4.
2. Run your brand/domain through Ahrefs' checker.
3. Look at the cited pages section and see whether those URLs overlap with your important landing pages.
4. For pages that aren't cited, manually test 5–10 high-intent prompts in ChatGPT/Perplexity/Gemini.
5. Track a simple sheet:

URL → target topic → AI mentioned? → cited? → competitors cited → missing content/evidence

One caveat: the free Ahrefs checker is primarily brand/domain-level visibility, not a full free “give me an AI visibility score for every URL on my site” report. ahrefs.com

Semrush's free AI Search Visibility Checker is the other one I'd try; it accepts a domain/URL and analyzes visibility across ChatGPT, Gemini and Google AI Overviews. www.semrush.com

Semrush Free AI Search Visibility Checker

My pick: Ahrefs for the quickest free baseline; then use a spreadsheet + manual prompt checks for the page-level analysis until you have enough volume to justify a paid tracker.

If you’re on a tiny in-house SEO team, I’d start with Ahrefs’ free AI Visibility Checker.

Ahrefs Free AI Visibility Checker — it checks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, and importantly, its report includes the top cited pages/URLs, not just a generic AI-readiness score. No signup is required. ahrefs.com

For your specific use case

Semrush's free checker is useful if you want a second opinion on overall visibility across ChatGPT, Gemini and AI Overviews. www.semrush.com

For individual landing pages, SEOCRO is more directly aligned: you paste a URL and it scores AI visibility alongside SEO, UX, UI and CRO signals. It currently allows five free analyses. seocroaudit.com

My lean workflow: take your top ~10 organic landing pages from GSC → run the pages through the URL-level checker → separately run your brand through Ahrefs → record which of those URLs actually get cited. That's more actionable than chasing a single "AI visibility score."

One caveat: there isn't yet a true Google-Search-Console-equivalent showing all ChatGPT/Perplexity citations. Third-party AI visibility numbers are generally based on running selected prompts and recording the resulting mentions/citations, so treat scores as directional rather than absolute. www.reddit.com

For a tiny in-house SEO team, I’d avoid expensive “AI SEO suites” at first and use a few free/low-friction tools together. There isn’t one perfect free checker that gives complete AI visibility (ChatGPT + Google AI Overviews + Perplexity + Gemini coverage), but these are the most useful options:

For AI visibility of your top landing pages, I’d run this lightweight workflow:

1. Pull your top 20–50 landing pages
   • Use Google Search Console → Pages → sort by clicks/impressions.
   • Export the URLs.

2. Create a test prompt set

For each important page, ask AI engines:

• “What are the best [category] solutions?”
• “Compare [your product/service] vs alternatives”
• “Who are the leading providers of [topic]?”
• “What should I consider when buying [thing]?”

3. Check whether your brand/page appears

Track:

• Mentioned? ✅/❌
• Cited with a link? ✅/❌
• Competitors mentioned instead?
• Which pages are being referenced?

4. Improve pages that should be AI-citable

Prioritize:

• Clear definitions
• Original data/examples
• FAQs matching user questions
• Author/expert credibility signals
• Comparison tables
• Updated dates
• Strong internal linking

If you want an actual AI visibility dashboard, free options are more limited. Paid tools such as Semrush, Ahrefs, and Profound are moving into AI monitoring, but for a tiny team I’d first build a simple spreadsheet tracker from Search Console + manual AI checks.

A practical starter stack:

• Google Search Console → what already drives traffic
• Ahrefs Webmaster Tools → which pages have authority
• Perplexity/ChatGPT/Gemini checks → AI citations and mentions
• Spreadsheet → weekly AI visibility log

That will usually uncover the biggest AI-search opportunities without buying a platform.

For a tiny in-house SEO team, I’d avoid paying for a big GEO/AEO platform at first. Use a mix of free page-level checkers + your own prompt tracking.

Best free options:

1. Best for individual landing pages: Roast AI Search Visibility Checker
   • Paste a specific landing page URL.
   • Checks whether AI systems can parse the page, including structure, schema, and extractable content.
   • Good for your “top 10 money pages” workflow. roast.page

2. Best quick technical AI-readiness scan: IsVisible.ai
   • Free, no signup.
   • Checks AI crawler access (GPTBot, ClaudeBot, PerplexityBot, etc.), robots.txt, and AI accessibility signals.
   • Useful if you suspect your pages are invisible because bots can’t access them. isvisible.ai

3. Best for brand-level AI mentions: Semrush AI Search Visibility Checker
   • More focused on whether your brand appears in AI-generated answers and competitor comparisons.
   • Better for tracking “who gets recommended?” than auditing a single URL. www.semrush.com

4. Good landing-page audit alternative: AuditZap AI Visibility Checker
   • URL-level checks for AI crawler access, structure, schema, freshness, and citation readiness. auditzap.io

For a tiny team, I’d set up a simple monthly process:

• Pick your top 10–25 landing pages (highest revenue, conversions, or organic traffic).
• Run each through one page checker (Roast/AuditZap).
• Track 20–50 buyer prompts manually:
  • “best [category] for [use case]”
  • “alternatives to [competitor]”
  • “how do I choose [solution]”
• Record:
  • Was your brand mentioned?
  • Was your page cited?
  • Which competitors appeared?
  • What sources did AI prefer?

A free spreadsheet + Search Console + one of the above tools will usually get you 80% of the value before you need an enterprise AI visibility platform. www.techradar.com

If your goal is specifically “which of my landing pages are likely to get cited by ChatGPT/Perplexity”, I’d start with Roast + manual prompt tracking. If your goal is “is our whole domain AI-readable?”, start with IsVisible.ai.

If your goal is AI visibility (how your pages appear in AI search and answer engines) rather than traditional SEO alone, there are a few free or freemium options that work well for a very small in-house team.

Here's how I'd prioritize them:

For a tiny team, I'd recommend this workflow:

1. Google Search Console: Export your top 20–50 landing pages by clicks and impressions.
2. Bing Webmaster Tools: Check that those same pages are indexed and performing there.
3. Ahrefs Webmaster Tools: Review backlinks, technical issues, and keyword coverage for those pages.
4. Peec AI (or Otterly if you prefer): Monitor whether your brand or key landing pages are cited or mentioned by AI search systems such as ChatGPT, Gemini, and Perplexity.

If you want a completely free process

For each important landing page, track:

• Google clicks
• Google impressions
• Bing clicks
• Whether the page is indexed
• Whether AI assistants cite or recommend it for your target prompts (manual testing monthly)
• Organic traffic trend

A simple spreadsheet updated once a month is often enough until AI visibility becomes a larger acquisition channel.

If I could only pick two

• Google Search Console for SEO performance.
• Peec AI for AI visibility monitoring.

Together they give a good picture of whether your best landing pages are both ranking in traditional search and surfacing in AI-generated answers, without requiring an enterprise budget.

For a tiny in-house SEO team, I’d focus on free or freemium AI visibility checkers that show whether your important landing pages appear in AI search answers (ChatGPT-style results, Google AI Overviews, Perplexity, etc.). The space is still changing, so no free tool gives a perfect “AI rank tracker,” but these are practical options:

For actual AI answer visibility by landing page, many dedicated tools are paid, but some offer trials or limited free checks:

• Profound — AI search visibility monitoring (enterprise-focused).
• Otterly.AI — tracks brand visibility in AI answers.
• Peec AI — monitors AI search presence.

For a tiny team, I’d use a lightweight workflow:

1. Export your top 20–50 landing pages from Google Search Console.
2. For each page, test 5–10 real customer prompts in:
   • ChatGPT
   • Google AI Overviews (where available)
   • Perplexity
3. Record:
   • Was your brand mentioned?
   • Was the page cited/linked?
   • Which competitor appeared instead?
   • What content gap caused the miss?
4. Use Search Console + analytics to prioritize pages with high business value but weak AI visibility.

If you want a single free starting point: Google Search Console + a manual AI prompt tracking sheet will usually beat most free “AI SEO score” tools for a small team.

For a tiny in-house SEO team, I’d prioritize free tools that show AI search visibility (ChatGPT/Google AI Overviews/Perplexity-style mentions) tied to your important pages, rather than broad SEO suites.

Here are the best free or freemium options:

For a tiny team workflow, I’d do this:

1. Export your top 20–50 landing pages
   • Use Google Search Console → Pages report.
   • Prioritize pages with:
     • high impressions
     • commercial intent
     • existing rankings in positions 3–20

2. Build an AI visibility test sheet

For each page, test prompts like:

• “Best [category] tools for [audience]”
• “What is the best [product/service] for [use case]?”
• “Compare [competitor] vs [your brand]”
• “Who offers [solution]?”

3. Track:
   • Was your brand mentioned?
   • Was your URL cited?
   • Which competitor appeared?
   • What facts/content did the AI rely on?

4. Use a free crawler/content checker for fixes
   • Make sure pages have:
     • clear entity/about information
     • original data/examples
     • FAQs matching real questions
     • strong internal links
     • author/company credibility signals

If you want a single free starting point, I’d use:

• Google Search Console + HubSpot AI Search Grader for a lightweight setup.
• Add a spreadsheet-based prompt tracker rather than paying for an AI SEO platform immediately.

For a tiny SEO team, the bottleneck is usually not collecting more AI visibility scores—it’s identifying which 10–20 pages are worth improving first.