ChatGPT answers, unedited

If your priority is multi-client AI share-of-voice tracking + polished agency reporting, I’d shortlist these:

🥇 My pick: Peec AI

For an agency specifically, Peec is probably the closest match to what you're describing. Its agency offering is explicitly designed around running multiple clients from one account, with branded dashboards, automated reporting, CSV/API exports, and client-facing dashboards that don't require clients to log in. Peec AI Peec AI

The particularly useful part is its reporting automation: Peec says its MCP can pull visibility, sentiment and share of voice, compare week-over-week, generate client summaries, and compile them into a Google Slides deck with one slide per client. Peec AI

That's unusually well aligned with an agency workflow.

🏢 Profound if reporting depth matters more than agency economics

tryprofound.com is the one I'd investigate if you're dealing with larger clients and want deeper enterprise-grade AI-search intelligence. It has broader answer-engine coverage and sophisticated citation/visibility analysis, but it's less compelling if your primary requirement is efficiently producing beautiful recurring reports across dozens of smaller accounts. Bloomiro DataDab

💰 Otterly if you want to keep costs down

otterly.ai is attractive for agencies that need the basic measurement layer without jumping to enterprise pricing. Its weakness for your use case is reporting: third-party comparisons note that it doesn't offer native white-label reporting, so you'd likely build the presentation layer in Looker Studio or another reporting system. Baarely

🎯 What I'd choose by agency size

• 5–30 clients: Peec AI
• 30–100+ clients: Peec AI, then evaluate Profound if you need significantly deeper enterprise data
• Small agency / testing the service: Otterly.ai
• Enterprise agency with sophisticated content/AEO workflows: Scrunch AI or Profound
• Already heavily invested in Ahrefs: Ahrefs Brand Radar

One important distinction: don't evaluate these purely on "AI visibility score." For client reporting, I'd insist on share of voice by prompt/category, competitor comparison, mention rate, citation share, sentiment, trend over time, and export/API access. Those are what turn an interesting AI-search dashboard into something you can actually put in a monthly client deck. DataDab

If I were buying today for an agency, I'd demo Peec first. Its agency workflow and automated client reporting are the strongest match to your requirements. Peec AI Peec AI

That's unusually well aligned with an agency workflow.

🏢 Profound if reporting depth matters more than agency economics

tryprofound.com is the one I'd investigate if you're dealing with larger clients and want deeper enterprise-grade AI-search intelligence. It has broader answer-engine coverage and sophisticated citation/visibility analysis, but it's less compelling if your primary requirement is efficiently producing beautiful recurring reports across dozens of smaller accounts. bloomiro.com datadab.com

💰 Otterly if you want to keep costs down

otterly.ai is attractive for agencies that need the basic measurement layer without jumping to enterprise pricing. Its weakness for your use case is reporting: third-party comparisons note that it doesn't offer native white-label reporting, so you'd likely build the presentation layer in Looker Studio or another reporting system.

If your priority is agency-scale, multi-client AI share-of-voice tracking + polished client reporting, I’d shortlist these:

1. Peec AI — my pick for most agencies

Peec is unusually well aligned with the workflow you described. It supports multiple client projects from one agency account, unlimited client seats, daily tracking, competitor benchmarking, and share of voice. It tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Microsoft Copilot. Peec AI Peec AI

The reporting side is particularly compelling: you can create branded Looker Studio dashboards, give clients read-only links without requiring a Peec login, export CSV, and use the API for custom reporting. Peec AI Peec AI

It also has agency-specific pitch projects, which is useful if you're selling GEO/AEO services and want to show a prospect their competitive AI visibility before they sign. Peec AI

Why I'd choose it: excellent combination of multi-client management, SOV metrics, automated reporting and reasonable agency economics.

2. Profound — best if the reports need to impress enterprise clients

Profound is the one I'd demo if you're working with larger brands or want a deeper AEO analytics platform.

Its reporting dashboards support Visibility Score, Share of Voice, Average Position and Citation Rank, with filters for topics, platforms, regions, personas and dates. You can export dashboards directly to PDF or provide public links to clients. Profound

It also goes beyond basic SOV into citation share, co-citation, co-mention and competitor analysis, which can make a monthly agency report considerably more strategic than "your ChatGPT visibility went from 18% to 23%." Profound Profound Knowledge Base

Why I'd choose it: if your clients expect an expensive-looking AEO intelligence product rather than just monitoring software.

3. Scrunch

I'd put Scrunch on the shortlist if enterprise requirements, security and deeper AI-search infrastructure matter. A recent 2026 agency comparison specifically highlights its SOC 2 Type II positioning and agency plans. AI Visibility Software

What I'd actually do

For an agency managing, say, 10–100 clients, I'd demo in this order:

1. Peec — best balance of agency workflow + SOV + reporting.
2. Profound — best if you're selling premium AEO strategy and need sophisticated client-facing analytics.
3. Scrunch — best if enterprise/security requirements are important.
4. Temso — worth pricing against the above if engine coverage and cost are major considerations.

One important distinction: don't evaluate these purely on "AI visibility." For an agency report, I'd require at least SOV vs. competitors, visibility by LLM, average position, sentiment, citation share/domains, prompt-level evidence, historical trend, and client-ready export/dashboarding. Otherwise you're essentially buying a prettier rank tracker.

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether you want white-label PDFs/decks vs. live dashboards, I can narrow this to the 2–3 strongest options and compare their agency pricing/workflows.

The reporting side is particularly compelling: you can create branded Looker Studio dashboards, give clients read-only links without requiring a Peec login, export CSV, and use the API for custom reporting. Peec AI Peec AI

It also has agency-specific pitch projects, which is useful if you're selling GEO/AEO services and want to show a prospect their competitive AI visibility before they sign. Peec AI

Why I'd choose it: excellent combination of multi-client management, SOV metrics, automated reporting and reasonable agency economics.

2. Profound — best if the reports need to impress enterprise clients

Profound is the one I'd demo if you're working with larger brands or want a deeper AEO analytics platform.

Its reporting dashboards support Visibility Score, Share of Voice, Average Position and Citation Rank, with filters for topics, platforms, regions, personas and dates. You can export dashboards directly to PDF or provide public links to clients. tryprofound.com

It also goes beyond basic SOV into citation share, co-citation, co-mention and competitor analysis, which can make a monthly agency report considerably more strategic than "your ChatGPT visibility went from 18% to 23%."

Why I'd choose it: if your clients expect an expensive-looking AEO intelligence product rather than just monitoring software.

3. Scrunch

If you mean AI/GEO share of voice across many client accounts, with client-ready reporting as a major requirement, I’d shortlist these:

1. Peec AI — my first choice

Peec is unusually well matched to an agency model: isolated client projects, unlimited client/team seats on its agency offering, competitor benchmarking, share of voice, sentiment, citations and visibility tracking. It also has a Looker Studio connector, CSV/API export, and an MCP workflow that can generate recurring client summaries and Google Slides decks. peec.aiwww.semrush.com

The particularly useful bit for your requirement is that you can build one polished reporting template and replicate it across clients, rather than manually assembling reports.

Peec AI for Agencies

I'd pick this if: you're managing ~10–100+ clients and want the reporting process to become largely repeatable.

2. Otterly.AI — best value

Otterly is compelling if you want straightforward tracking without jumping immediately into enterprise pricing. Its agency tiers support multiple client workspaces, team members and reports, and it covers ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available as add-ons. peec.aiwww.semrush.com

Its reports cover things clients actually understand: visibility/coverage over time, mentions, position, competitors, prompts and citations. peec.aiwww.semrush.com

Otterly.AI

I'd pick this if: you want to launch an AI-visibility reporting service cheaply and don't need the deepest analytics.

3. Scrunch AI — best for enterprise agency clients

Scrunch makes more sense when your clients care about governance, security and sophisticated multi-brand management. Current comparisons highlight its enterprise-oriented multi-brand workspaces and SOC 2 positioning. www.ai-visibility-software.com

I'd pick this if: you're selling AI visibility to large brands rather than primarily SMBs.

4. Profound — deepest intelligence

Profound is excellent when the question isn't just "What's our AI share of voice?" but "Why are we losing this category, which sources are influencing the answers, and what should an enterprise SEO/PR team do about it?"

It's considerably more enterprise-oriented than agency-oriented, though, so I wouldn't make it my first choice for a 30-client agency. Current comparisons put it at the high end of the market and emphasize its citation intelligence. www.ai-visibility-software.com

5. SE Ranking / SE Visible

Worth considering if you're already an SEO agency. You get conventional rank tracking/reporting alongside AI visibility rather than introducing a completely separate platform. Current agency comparisons put SE Ranking among the stronger options for white-label client reporting. klicksdesign.com

What I'd actually buy

For a typical 10–50 client digital/SEO agency:

Peec AI → first demo
Otterly → second demo
SE Ranking → if you already use it for SEO
Scrunch → if your clients are enterprise
Profound → if deep enterprise intelligence matters more than agency economics

One important distinction: don't optimize for the number of AI engines tracked. The real differentiator is whether you can turn the underlying prompt data into a repeatable client deliverable.

I'd specifically demo these five things:

1. Share of voice by client + competitor
2. Category/non-branded prompts rather than just branded queries
3. Citation/source analysis — which domains are getting cited instead of the client
4. Automated monthly PDF/Slides/dashboard reporting
5. White-labeling + API/Looker Studio export

For your exact requirement—"many clients + AI share of voice + polished reports"—Peec is the one I'd investigate first. Its agency workflow is currently the closest fit I've found to treating AI visibility as a scalable agency deliverable rather than just another SEO dashboard. peec.ai

If your priorities are multi-client management + AI share of voice + polished client reporting, I’d shortlist these:

My picks

1. AgencyAnalytics — best if you already sell SEO/PPC/reporting

Its AI Tracker puts AI visibility alongside SEO, PPC, social, traffic and revenue rather than creating another isolated dashboard. It tracks ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode, benchmarks competitors, and feeds the data into its existing customizable client reports. agencyanalytics.com

AgencyAnalytics AI Tracker

2. Zumi — best AI-native agency product

This is particularly compelling if you're building an actual GEO/AEO service rather than merely adding AI metrics to existing reports. Each client gets an isolated workspace with its own prompts and competitors, and it supports white-label agency branding. It currently advertises tracking across up to nine AI engines and branded PDF/CSV exports. www.zumihq.com

Zumi for Agencies

3. LLM Pulse — best for white-label client portals

Strong fit if the deliverable is meant to look like your agency's own software. It offers white-label client portals, unlimited seats, multi-project management, share-of-voice tracking, and CSV/Excel plus Looker Studio exports. llmpulse.ai

LLM Pulse for Agencies

4. Rankfender — best if "beautiful PDF every month" is the main requirement

Its agency workflow is unusually report-centric: white-label 10-section reports, competitive SOV, KPI trends, scheduled weekly/monthly delivery, client portals and PDF export. rankfender.com

Rankfender Reports & Analytics

One I'd watch closely

Spyglasses looks interesting for agencies that want to get beyond a pretty dashboard and retain access to the underlying data. It offers per-client usage reporting, CSV export, daily tracking and white-labeled reports, with SOV/competitor data visible at the client level. www.spyglasses.io

Spyglasses for Agencies

Bottom line

If I were evaluating for an agency today:

• Already using AgencyAnalytics: → AgencyAnalytics AI Tracker
• Building a dedicated AI-search/GEO service: → Zumi
• White-label portal is critical: → LLM Pulse
• Reports/PDFs are the #1 deliverable: → Rankfender
• Want deeper raw data/usage control: → Spyglasses

One important distinction: don't evaluate these solely on the headline "AI visibility score." For agency reporting, I'd insist on prompt-level SOV, competitor SOV, engine-by-engine breakdown, citation/source data, historical trends, client separation, white labeling, scheduled exports, and raw-data export. Those are what make the number defensible in a QBR. Seerly, for example, explicitly exposes the underlying AI response behind reported numbers, which is a useful safeguard when clients challenge a metric. seerly.app

If you tell me roughly how many clients you manage (10 / 50 / 100+) and whether you need white-label PDF, live dashboards, or both, I can narrow this to the best 2–3 and compare current pricing.

If your priority is agency-scale AI share of voice + polished client reporting, I’d shortlist these:

My pick: Peec AI

For a typical agency managing, say, 10–50 clients, I'd start with Peec.

It is unusually agency-oriented: one account can manage multiple client projects, with daily tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. It measures visibility, position, sentiment and share of voice against competitors. peec.ai

The reporting side is particularly strong:

• Branded Looker Studio dashboards
• Client links that don't require the client to have a Peec login
• CSV + API exports
• Automated weekly reporting
• MCP integration that can turn each client's metrics into summaries and even compile them into a Google Slides deck
• Unlimited client seats on agency plans, according to Peec peec.ai

That combination makes it more than an AI-rank tracker—you can actually build a repeatable monthly/QBR reporting product around it.

OtterlyAI is the other one I'd demo

OtterlyAI is compelling if you want something relatively straightforward to deploy across lots of smaller clients. Its Workspaces separate clients, prompts and reports, and it supports six major AI/search surfaces. It also has a Looker Studio connector, CSV exports and automated reporting. otterly.ai

I'd lean Otterly over Peec if your agency already lives in Looker Studio and wants a relatively lightweight monitoring/reporting layer.

Profound if the reports need to impress enterprise clients

Profound has particularly polished configurable dashboards: you can build views around Visibility Score, Share of Voice, Average Position and Citation Rank, save filters/layouts, and distribute them through PDF exports or public links. www.tryprofound.com

I'd choose it when the agency is selling a higher-end GEO/AEO consulting engagement, rather than simply adding AI visibility tracking to an SEO retainer.

What I'd actually test before buying

Don't just compare feature lists. Put the same 20–30 prompts and 5 competitors into 2–3 platforms and compare:

1. SOV methodology — are they measuring mentions, weighted position, or something else?
2. Prompt coverage — can you create genuinely client-specific prompts at scale?
3. Engine coverage — especially ChatGPT + Google AI Overviews/AI Mode + Gemini + Perplexity.
4. Historical data — can you show a convincing 30/60/90-day trend?
5. Citation data — can you explain why a competitor has higher SOV?
6. Reporting automation — can a client report go out without an analyst rebuilding it every month?
7. White-labeling — logo, colors, custom domain/link, no vendor branding.
8. Exports/API — important if you eventually want to combine AI SOV with GA4, Search Console, CRM and traditional SEO data.

Bottom line:
Peec → best all-around choice for an agency.
OtterlyAI → best if you want scalable, relatively simple multi-client monitoring + Looker reporting.
Profound → best if sophisticated dashboards and enterprise-grade AEO reporting matter most.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want PDF/PowerPoint reports vs. live white-label dashboards, I can narrow this to the best 2–3 and compare their current agency pricing.

If your priorities are (1) AI share of voice across many client accounts and (2) reports that look polished enough to send straight to clients, I’d shortlist these:

1. Peec AI — my default recommendation

Peec is unusually well aligned with the exact agency workflow you're describing. It tracks share of voice, visibility, position, sentiment and citations, and its agency plans let you manage multiple clients from one account. peec.ai

The reporting side is particularly compelling: you can push data into Looker Studio, export CSV/API data, and create client dashboards without requiring clients to log into Peec. It also has an MCP workflow that can automatically generate client summaries and compile them into Google Slides. peec.ai

Why I'd choose it: very good balance between actual AI-SOV measurement and agency operational efficiency.

2. OtterlyAI — best if you want to scale cheaply

Otterly is another very agency-oriented option. It supports separate workspaces for clients, automated weekly reports, multi-client dashboards, Looker Studio, and CSV exports. otterly.aiotterly.ai

It currently tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot. otterly.aiotterly.ai

Why I'd choose it: if you're building a productized "AI visibility report" that you want to roll out to dozens of clients without creating a lot of manual work.

3. Profound — best-looking reporting / enterprise option

Profound is probably the one I'd demo if presentation quality is the #1 priority. Its dashboards explicitly support Visibility Score, Share of Voice, Average Position and Citation Rank, with configurable layouts, filters and visualizations. You can share live public dashboards or export them directly to PDF. www.tryprofound.comhelp.tryprofound.comwww.tryprofound.comscrunch.comdeepsmith.ai

Its data model is also quite deep: SOV, citation share, sentiment, position and platform-level analysis can all be broken down by competitor/topic/platform. help.tryprofound.com

The catch is price. Its published Growth plan is $399/month, while multi-company/agency functionality is positioned under Enterprise/custom pricing. www.tryprofound.com

Why I'd choose it: large agency, enterprise clients, or when a slick executive-facing dashboard matters more than minimizing software cost.

4. Scrunch — best for sophisticated GEO analysis

Scrunch's SOV measurement is particularly granular. You can slice competitive presence by topic, prompt, platform, persona, funnel stage and country, and separately analyze citation share and the domains/pages being cited. scrunch.com

That's excellent if your agency doesn't just want to tell a client "your AI visibility went from 12% to 18%", but wants to explain why and what content/PR changes could increase it.

The downside is that genuine multi-client isolation appears to be more of an enterprise proposition, so I'd verify pricing before choosing it for a large client roster. deepsmith.ai

5. Semrush — best if you're already a Semrush agency

Semrush's AI Visibility product now explicitly measures AI SOV based on both mention frequency and position, and offers white-label reporting, shareable exports, automated reports and competitor benchmarking. www.semrush.com

This is attractive if your clients already receive conventional SEO reports from Semrush: you can put Google SEO + AI visibility/SOV into the same reporting ecosystem instead of introducing another platform.

My ranking for your use case

If I were running the agency:

1. 🥇 Peec AI — best overall agency workflow
2. 🥈 OtterlyAI — best combination of scale + price + reporting
3. 🥉 Profound — best premium/client-facing reporting
4. Scrunch — best analytical depth for serious GEO work
5. Semrush — best if you're already heavily invested in Semrush

One important distinction: don't evaluate these purely on "AI visibility." For client reporting, I'd insist on at least:

• AI Share of Voice vs. named competitors
• Visibility/mention rate
• Average position
• Citation share + top cited URLs/domains
• Platform breakdown (ChatGPT, Gemini, Perplexity, Google AI, etc.)
• Prompt/topic breakdown
• Historical trend
• White-label or client-safe dashboards
• PDF/Google Slides export
• Looker Studio/API access
• Multiple isolated client workspaces
• Ability to standardize the same report template across every client

For a 20–100 client agency, I'd start demos with Peec and Otterly, then benchmark Profound if you're willing to pay for a more premium reporting experience. The difference between them becomes much more important once you're talking about hundreds/thousands of tracked prompts rather than a handful.

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need PDF/PowerPoint reports vs. live white-label dashboards, I can narrow this down to the best 2–3 and compare their current agency pricing.

If your priority is multi-client AI share-of-voice tracking + polished client reporting, I’d shortlist these:

🥇 Peec AI — my first choice

Peec AI is particularly well suited to agencies. It tracks visibility, position, sentiment and share of voice against competitors, and its agency setup supports separate client projects. peec.aipeec.aiotterly.aiotterly.ai

The reporting workflow is the standout: you can create branded Looker Studio dashboards, give clients access without requiring a Peec login, export CSV, and feed the data via API into BigQuery, Tableau or Power BI. It also has MCP automation that can generate weekly client summaries and even one-slide-per-client decks. peec.aipeec.aiotterly.aiotterly.ai

I'd pick it if: you have 5–50+ clients and want your reporting process to feel standardized rather than manually assembled.

🥈 OtterlyAI — best for straightforward agency operations

OtterlyAI is purpose-built around agency use: separate workspaces per client, custom prompt sets, team access controls and pitch workspaces. It monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. otterly.ai

Its Agency Partner offering also includes custom branded Looker Studio reporting, which is a big plus if you need something client-facing without building your own reporting layer. otterly.ai

I'd pick it if: you want something your account managers can learn quickly and deploy across clients.

🥉 Profound — best for enterprise-level intelligence

Profound is the one I'd investigate for larger clients who care less about cheap reporting and more about deep answer/citation analysis and competitive intelligence. Current comparisons put it in the enterprise tier, with particularly deep analysis of what AI systems are saying and citing. www.therankmasters.com

I'd pick it if: your agency sells high-end GEO/AEO strategy and needs the data to withstand scrutiny from sophisticated marketing teams.

Worth considering: AISoV

AISoV is much more narrowly focused. It lets agencies maintain separate client reports, compare competitors, preserve prompt sets, share reports and export HTML. sov.braign.io

That's attractive if your deliverable is basically:

AI Share of Voice → competitor comparison → citations → monthly client report

rather than a full GEO optimization platform.

My recommendation by agency type

• Most agencies: Peec AI
• Small/lean agency: OtterlyAI
• Enterprise/large retainers: Profound
• SEO agency wanting one broader platform: Conductor
• You primarily need beautiful SOV reports: AISoV

One important distinction: don't optimize purely for the number of AI engines tracked. For agency reporting, I'd prioritize consistent prompt sets, historical SOV, competitor benchmarking, citation/source data, client separation, white-label dashboards, and API/CSV/Looker Studio export. Those are what determine whether the tool actually saves your team hours every month. Current agency comparisons similarly emphasize multi-client workspaces, white-label reporting, exportability and repeatable reporting workflows. www.therankmasters.comwww.ai-visibility-software.com

If you tell me roughly how many clients you manage (e.g. 10, 50, 200) and whether you want PDF/PowerPoint reports or live branded dashboards, I can narrow this to the best 2–3 and compare their current pricing.

For an agency managing multiple clients, I’d prioritize platforms that have:

1. Multi-client workspaces
2. Competitor share-of-voice tracking
3. AI engine coverage (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, etc.)
4. White-label exports / polished PDFs
5. Repeatable monthly reporting workflows

Here are the strongest options I’d shortlist:

My picks by agency type

Small/mid-size SEO or marketing agency (5–50 clients)
→ AgencyAnalytics AI Tracker
Best operational fit because your AI metrics live beside your existing client reporting stack. agencyanalytics.com

Agency selling “AI visibility” as a new service line
→ AISoV or AgencyScope
They are more presentation-oriented and make it easier to package a recurring AI visibility report. agencyscope.aisov.braign.io

Enterprise SEO agency / large brands
→ Scrunch, Semrush, or enterprise-focused platforms
Better when clients care about methodology, scale, and broader search intelligence. www.techradar.comwww.ai-visibility-software.com

Features I would require before buying

• Saved prompt libraries per client
• Competitor tracking (not just “did the brand appear?”)
• Citation/source reporting
• Trend comparisons month over month
• PDF export with agency branding
• Client portal or share links
• API access if you want custom dashboards

A practical agency report usually includes:

• AI Share of Voice %
• Mention rate
• Competitor comparison
• Top prompts where the client wins/loses
• Sources AI engines cite
• Recommended content/actions for next month

For most agencies, I’d test AgencyAnalytics AI Tracker + AISoV first: one optimizes for scalable client reporting, the other for a dedicated AI visibility deliverable. sov.braign.ioagencyscope.aiagencyanalytics.com

For an agency managing multiple clients, I’d prioritize tools that have:

• multi-brand/client workspaces
• competitor benchmarking
• prompt libraries you can reuse
• white-label or polished exports
• scheduled reports/dashboards
• citation tracking (not just “mentioned/not mentioned”)
• enough methodology transparency to defend the metric in QBRs

Here are the strongest options right now:

My shortlist by agency type

SEO agency with 10–100 clients

1. AgencyAnalytics AI Tracker
2. Omnia
3. Semrush AI Visibility Toolkit

Boutique agency selling “AI visibility/GEO” as a new service

1. AISoV
2. Astiva AI
3. ModelMention

PR/content agency

1. LLM Pulse
2. Omnia
3. ModelMention

Need the nicest client-facing reports

• AgencyAnalytics (especially if clients already receive dashboards)
• AISoV (simple shareable reports)
• Astiva (white-label positioning) agencyanalytics.com

What I would avoid

Be cautious with tools that only show:

• raw ChatGPT screenshots
• a single “AI visibility score”
• no competitor set
• no prompt methodology
• no citation/source analysis

Clients will quickly ask “why did this score move?” and you need an answer.

A practical agency reporting stack

A strong monthly deliverable usually includes:

1. AI Share of Voice
   • client vs. competitors
   • by model (ChatGPT, Gemini, Perplexity, Claude, etc.)

2. Citation intelligence
   • which domains AI engines rely on
   • where competitors are winning

3. Prompt gaps
   • “When users ask X, competitor Y appears but client does not”

4. Action plan
   • content briefs
   • digital PR targets
   • technical fixes

If you’re choosing one platform today for a general marketing agency, I’d start with AgencyAnalytics AI Tracker if you already run client dashboards, or Omnia if AI visibility itself is becoming a standalone service. www.useomnia.comagencyanalytics.com

If you’re an agency managing multiple clients, I’d narrow the field to these:

Current 2026 comparisons consistently put Otterly, Peec, Profound, and Promptwatch among the stronger agency-oriented options. ai-search-tools.comdeepsmith.aiwww.therankmasters.com

🥇 My pick: Otterly.AI

For your specific combination of “multiple clients + AI share of voice + polished exports,” I'd start here.

The important advantage is its agency workflow: separate client workspaces, competitor/share-of-voice tracking, citation monitoring, and branded Looker Studio reporting. That makes it particularly good when the actual deliverable is a recurring client report rather than just an internal dashboard. ai-search-tools.comdeepsmith.aiwww.therankmasters.com

It also tracks things beyond a simple “mentioned/not mentioned” metric—such as which URLs are being cited and the context around those citations. www.roberto-serra.com

Downside: the best white-label experience is through Looker Studio, so there is some initial dashboard setup/maintenance.

🥈 Peec AI — best clean, agency-friendly alternative

I'd choose Peec if you want something your strategists can use quickly without building a sophisticated reporting layer.

It is particularly attractive for agencies with several brands and multilingual clients, and current comparisons highlight its agency bundles and broad language coverage. ai-search-tools.com

The interface/reporting tends to be more straightforward than enterprise platforms, but it isn't as compelling as Otterly if your main selling point is a beautiful branded monthly report.

🥇 for enterprise: Profound

If your clients include large brands and you can justify enterprise pricing, Profound is probably the most powerful option.

Its agency functionality includes client/brand configurations and client-facing “pitch environments,” while its analytics go considerably deeper—including prompt volumes, agent analytics and AI shopping visibility. ai-search-tools.com

I'd not choose it for a typical SMB-heavy agency roster. You're likely paying for analytical depth your clients won't appreciate.

A useful distinction

Don't just compare “AI visibility” scores. For an agency, I'd require these five things:

1. Share of voice vs. named competitors
2. Prompt-level results — what questions are actually driving visibility
3. Citation/source reporting — why the model chose someone
4. Separate client workspaces
5. White-label PDF/dashboard output

A lot of tools can do #1. Far fewer make #4 and #5 painless. That's why Otterly is my default recommendation for an agency rather than simply picking the platform with the deepest AI-search analytics. ai-search-tools.comdeepsmith.aiwww.therankmasters.com

My shortlist:
Otterly → Peec → Profound, in that order for a typical agency.

If you tell me roughly how many clients (e.g. 10, 50, 100+) and your monthly budget, I can narrow this down to the best 2–3 options and compare their actual agency pricing, prompt limits, engines, white-labeling, and export formats.

If you mean AI search / answer-engine share of voice—how often clients are mentioned or cited in ChatGPT, Perplexity, Gemini, Google AI Overviews, etc.—I’d shortlist these for an agency in 2026:

Recent agency comparisons consistently put Peec, Otterly, Profound and Scrunch near the top, while Baarely stands out specifically for native white-label PDF/HTML reporting. www.ai-visibility-software.com

My recommendation

1. Peec AI — best overall

I'd start here if you're managing, say, 5–50 client brands and want a real analytics platform rather than just a monthly snapshot. It supports multiple projects/clients, tracks AI visibility across multiple engines, and is particularly strong for competitive share-of-voice analysis. Agency plans are explicitly designed around multiple clients and projects. nxtg.aiwww.therankmasters.com

The catch: polished white-label reporting isn't its clearest strength on the published agency plans. You may end up using its data through Looker Studio or another reporting layer. nxtg.ai

2. Otterly — best if you want cheap + easy

If your deliverable is essentially:

AI Share of Voice → mentions → competitors → citations → monthly trend

Otterly is hard to beat on economics. Current comparisons put entry pricing around $29/month, with agency/multi-client capabilities and reporting workflows. Its weakness is that native white-labeling isn't as strong—you'll generally want Looker Studio for a truly agency-branded report. www.ai-visibility-software.comwww.stork.ai

3. Baarely — best for beautiful client reports

This is the interesting one if your agency sells "AI visibility reporting" as a client-facing deliverable. Its agency offering specifically emphasizes white-label reports, including PDF and HTML formats, rather than making you construct the presentation layer yourself. www.ai-visibility-software.combaarely.com

I'd seriously demo it if your priority is:

• Agency logo/colors
• Client-ready PDF
• Executive-friendly charts
• Share-of-voice trend
• Competitor comparison
• "Here's what changed this month"
• Minimal work after the initial setup

4. Profound — best for high-value enterprise clients

Profound is more powerful when the question isn't merely "What's our AI share of voice?" but "Exactly what is AI saying about us, which sources influence those answers, and why are competitors winning?" Its answer-level and citation intelligence is considerably deeper. www.therankmasters.com

For a $10k+/month enterprise account, I'd favor it over a cheap monitoring tool. For 30 SMB clients, probably not.

One important distinction

Don't choose based purely on number of AI engines.

For agency reporting, I'd weight these roughly:

30% — multi-client management
25% — share-of-voice / competitive data quality
20% — client-ready reporting
15% — export/API/Looker Studio
10% — price per client

A platform can have a gorgeous dashboard but still be painful if you have to manually recreate 25 client reports every month.

If I were building the agency stack

I'd test Peec vs. Otterly vs. Baarely first.

• Peec → best analytics/data layer
• Otterly → best low-cost scalable option
• Baarely → best reporting/white-label layer

Then I'd only move up to Profound if your clients are large enough to value its deeper answer/citation intelligence.

One other option worth investigating is Spotlight, which recent agency comparisons specifically highlight for multi-brand dashboards and white-label exports. www.prismnews.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you want PDF reports, live dashboards, or both, I can narrow this to the top 2–3 and compare actual per-client economics.

For an agency managing multiple clients, I’d prioritize tools that have:

• multi-brand/client workspaces
• AI engine coverage (ChatGPT, Gemini, Perplexity, Claude, AI Overviews, etc.)
• competitor share-of-voice tracking
• prompt-level evidence (not just a score)
• white-label PDFs or dashboards
• repeatable monthly reporting workflows

The strongest options right now:

My shortlist by agency type

1. SEO/content agency adding AI visibility as a new service

• Pick: Semrush + a dedicated AI visibility tool
• Reason: clients already understand SEO reporting, and you can add AI presence as a new KPI. www.techradar.com

2. Boutique agency selling “AI search optimization” retainers

• Pick: AgencyScope, Geneo, or AISoV
• Reason: the deliverable matters as much as the data. Client-ready PDFs and explainable metrics help justify the retainer. agencyscope.ai

3. Agency managing 20+ brands

• Pick: Geneo, LLM Pulse, or Gensiv
• Reason: you’ll care more about client separation, recurring monitoring, and scalable reporting than raw analytics depth. llmpulse.ai

Metrics I’d insist on showing clients

Avoid a single “AI visibility score” alone. Better monthly slides include:

• AI Share of Voice vs. 3–5 competitors
• % of tracked prompts where the brand appears
• position/order of appearance in answers
• citations/sources used by AI engines
• sentiment/context of mentions
• biggest visibility gaps and recommended actions

AI answers are variable, so repeated measurements over time are more meaningful than one-off checks. arxiv.org

If I were choosing for a typical 5–50 client digital agency, I’d start by demoing AgencyScope, Geneo, and LLM Pulse—they appear closest to the “run report → export beautiful client PDF → discuss in QBR” workflow. llmpulse.aiagencyscope.ai

If your priority is agency-scale tracking + client-ready reporting, I’d shortlist these:

My picks

1. Peec AI — best overall

I'd start here if you're building an ongoing AI-search reporting service. It focuses heavily on share of voice, competitor visibility, prompts, mentions and citations, rather than treating AI visibility as just another brand-monitoring metric. Current comparisons also consistently position it as a strong agency/multi-client option. www.prismnews.comwww.workduo.ai

2. Rankfender — best if the report itself is the product

This is particularly interesting if your clients expect a polished monthly PDF. It advertises white-label reports, custom branding, competitive share of voice, AI-system breakdowns, GSC/GA4 data, scheduled delivery, client portals and PDF export. rankfender.com

3. OtterlyAI — best cost/ease tradeoff

Very agency-oriented: it supports monitoring across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot, with brand mentions, citations, position and sentiment tracking plus automated reports. otterly.ai

4. Profound — best for high-value enterprise accounts

If you're charging a substantial monthly GEO/AEO retainer and need sophisticated competitive intelligence and analytics, Profound is worth evaluating. It's generally positioned toward enterprise rather than small agencies. www.prismnews.comwww.workduo.ai

What I'd actually buy

• 5–20 clients: Peec AI
• 20–100+ clients: Peec AI or OtterlyAI, depending on pricing/usage limits
• Clients care heavily about branded monthly PDFs: Rankfender
• Large enterprise / sophisticated strategy work: Profound
• Already deep in Semrush: add its AI Visibility capabilities rather than creating another disconnected reporting stack.

One important caveat: "AI share of voice" isn't yet a standardized metric. Different platforms can calculate visibility differently, so I'd demo the same 20–50 prompts in two or three platforms before committing. The key is whether the tool shows the underlying prompt → answer → mention → citation → competitor evidence, not merely a nice-looking percentage. Community testing also suggests meaningful differences between vendors' measurements. www.reddit.com

If you tell me roughly how many clients you have (e.g. 10, 50, 200) and whether you need white-label PDFs, I can narrow this to the best 2–3 options and compare current pricing, client limits, engines, API access, and report quality.

If your priority is multi-client agency management + AI share-of-voice tracking + polished client reporting, I’d shortlist these:

1. Peec AI — my pick for most agencies

Peec is particularly well aligned with the workflow you're describing. Its agency offering lets you manage clients from one account, track visibility/share of voice and competitors, and create branded dashboards. It also supports CSV, Looker Studio and API exports. peec.ai

The standout feature for an agency is its reporting automation: Peec's MCP can loop through client projects, compare week-over-week visibility/SOV, generate summaries, and compile a Google Slides deck with one slide per client. peec.ai

Its current agency pricing starts around $245/month for 3 clients, with higher tiers at $495 and $795/month; exact prompt/credit economics matter if you have a lot of clients. peec.ai

I'd choose it if: you're selling AI visibility/GEO as an ongoing service and want reporting to become almost turnkey.

2. OtterlyAI — best if reporting simplicity matters

Otterly is excellent for agencies that want straightforward monitoring without a huge enterprise platform. It has workspaces for individual clients, unlimited brand reports, SOV, competitor comparison, citation analysis and exports. otterly.ai

Its big reporting advantage is the Looker Studio connector: you can create your own agency-branded dashboards and schedule automated delivery. You can also export PDF/CSV. help.otterly.ai

One caveat: Otterly doesn't have native white-labeling; the polished white-label experience is achieved through Looker Studio. help.otterly.ai

I'd choose it if: you already use Looker Studio and want a relatively inexpensive data source feeding your agency reporting system.

3. Scrunch — best for a broader GEO offering

Scrunch is more than a visibility dashboard. It combines monitoring, competitive/SOV analysis, auditing, optimization and AI-agent-related capabilities. Its agency positioning specifically emphasizes multi-client workflows and granular reporting/API access. ai-cdn.scrunchai.com

I'd choose it if: you're selling a comprehensive GEO/AEO program rather than simply "here's your AI visibility score."

4. Profound — best for large/enterprise accounts

Profound is the one I'd investigate for an agency handling large enterprise brands where depth and sophistication matter more than price. It tends to sit at the enterprise end of the market, whereas Peec/Otterly are easier to justify across a larger portfolio of mid-market clients. Recent comparisons similarly position Profound as the enterprise option. www.trylyra.ai

My recommendation

For a typical SEO/digital agency with 5–50 clients:

🥇 Peec AI → best overall agency operating system
🥈 OtterlyAI → best if you want simple + affordable + Looker Studio
🥉 Scrunch → best if you're building a sophisticated GEO service
Profound → move it to #1 if your clients are large enterprises with big budgets

One important caveat: don't sell a single SOV number as gospel. AI responses are nondeterministic, and research shows that repeated measurements can have substantial variance. Trends over a consistent prompt set are much more meaningful than one month's absolute percentage. arxiv.org

For client reporting, I'd want the platform to show SOV + visibility + competitor movement + prompt-level wins/losses + citations/sources, rather than just an impressive-looking percentage. That makes the report useful for explaining what the agency should actually do next. help.otterly.ai

If you tell me roughly how many clients you need to track (e.g. 10, 50, 100+), I can narrow this down to the best price-per-client option and compare the actual limits.

For an agency managing AI share of voice (SOV) across multiple clients and needing client-ready reporting, the best tools depend on whether you mean visibility in ChatGPT/AI Overviews/Gemini-style answers, broader AI search optimization, or traditional SEO reporting with AI features.

Here are the strongest options:

My shortlist for agencies

1. Best overall for an AI-first agency: Profound

• Tracks:
  • Brand mentions in AI answers
  • Competitor visibility
  • Citation sources
  • Prompt-level performance
  • Market share of AI answers
• Best if you sell “AI search visibility” as a service.
• Strong for enterprise clients who expect executive dashboards.

2. Best agency value: Peec AI

• Built around AI search tracking.
• Easier to manage many brands/clients.
• Good fit if you need recurring reports like:
  • “Your brand appeared in 18% of tracked AI answers”
  • “Competitor X gained share this month”
  • “These sources influence AI recommendations”

3. Best if you already run SEO retainers: Semrush

• Useful when clients want one report combining:
  • SEO rankings
  • backlinks
  • traffic
  • AI visibility signals
• Less AI-specialized than Profound/Peec.

What I’d look for in an agency AI SOV platform

For multi-client use, prioritize:

✅ Multi-workspace/client separation
You should be able to duplicate reporting templates without rebuilding dashboards.

✅ Prompt portfolio tracking
Example:

• “best CRM for startups”
• “top accounting software”
• “agencies like ours”

Not just “brand mentioned/not mentioned.”

✅ Competitor share comparison
A useful client metric:

“Client appears in 32% of AI answers vs competitor A at 21%.”

✅ Citation/source reporting
Clients care why AI recommends someone:

• publications
• reviews
• directories
• forums
• authoritative pages

✅ White-label exports
Look for:

• PDF reports
• logos/colors
• scheduled email delivery
• executive summaries

Suggested agency stack

Premium AI visibility offering

• Profound or Peec AI → AI SOV tracking
• Looker Studio → custom dashboards
• Google Slides → polished monthly decks

SEO + AI package

• Semrush/Ahrefs → SEO reporting
• Peec AI/Otterly → AI visibility layer
• Looker Studio → client portal

If you manage 10+ clients, I’d lean toward Peec AI or Profound. If you manage hundreds of SMB retainers, I’d look harder at Semrush + an AI visibility add-on workflow.

If your priority is multi-client AI share-of-voice + agency-friendly reporting, I’d shortlist these:

🥇 My pick: Peec AI

Peec AI for agencies

Peec is unusually well aligned with your exact workflow: one account can manage multiple clients, with daily tracking of mention rate, position, citations, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. peec.ai

The reporting side is particularly attractive for agencies:

• Branded client dashboards via Looker Studio
• Clients can access dashboards without a Peec login
• CSV + API exports for your own reporting stack
• Automated reporting through its MCP integration
• Can generate client summaries and compile them into Google Slides decks
• Unlimited client/team seats on its agency plans
• Separate pitch projects, useful for demonstrating AI visibility to prospects before they become clients peec.ai

That makes it my first choice if you're selling an ongoing "AI visibility/SOV monitoring" service rather than merely doing one-off audits.

🥈 OtterlyAI — best if cost matters

OtterlyAI

I'd look at Otterly if you have lots of smaller clients and want to keep software costs low. It supports multi-client workspaces and tracks a broad set of AI/search surfaces. Independent 2026 comparisons specifically highlight it as an agency-friendly, lower-cost option with white-label reporting. www.therankmasters.com

Tradeoff: I'd choose Peec when the sophistication of SOV/competitive analysis and reporting workflow matters more than minimizing the subscription.

🥉 Profound — best for serious enterprise clients

Profound

Profound is the one I'd demo if your clients are large brands with substantial budgets and expect deeper AI-search intelligence rather than a simple visibility score. It is frequently positioned as the enterprise end of the market, with deeper visibility, competitive and citation analysis. www.workduo.ai

The downside for an agency is economics: it can make less sense when you're managing many SMB/mid-market accounts.

What I'd actually test

I'd run the same 30–50 prompts for 2–3 representative clients through Peec, Otterly and Profound and judge:

1. SOV methodology — does their definition of SOV actually make sense?
2. Prompt-level competitor gaps — can you see why Client A lost to Competitor B?
3. Citation/source data — can you turn the report into an actual content/PR plan?
4. Historical trends — can you show meaningful month-over-month improvement?
5. Client presentation — can an account manager send the report without rebuilding it in Canva/Slides?
6. Data export/API — can you pipe everything into your agency's master dashboard?
7. Cost per client — especially important once you have 20, 50, or 100 clients.

One important caveat: don't obsess over a single SOV percentage. AI answers are probabilistic and your tracked prompt set can materially change the number; trend + competitor comparison + prompt-level evidence is much more defensible to clients. www.reddit.com

Bottom line:

• 5–50 clients / want the best agency workflow → Peec
• Lots of smaller clients / price-sensitive → OtterlyAI
• Enterprise brands / deepest intelligence → Profound
• Technical GEO/AEO consultancy → Scrunch
• Already heavily invested in SEO tooling → Semrush

If you tell me roughly how many clients you need to track (e.g. 10, 50, 200) and whether you need PDF/PowerPoint reports or live white-label dashboards, I can narrow this to the best 2–3 and compare their current pricing.

If your priorities are agency-scale multi-client tracking + share of voice + polished client reporting, I’d shortlist these:

🥇 My pick: Peec AI

Peec AI is probably the strongest fit if you're running a real agency rather than just monitoring your own brand.

It explicitly supports agency projects, competitor benchmarking, share of voice, visibility, position and sentiment. Its agency workflow also supports free prospect/pitch projects that can be converted into client projects. peec.ai

The particularly useful part for reporting is that Peec can feed data into Looker Studio, with CSV/API access for other BI/reporting systems. It also offers MCP automation that can generate per-client summaries and even one-slide-per-client decks. peec.ai

Peec AI for Agencies

🥈 Best if the deliverable is the report itself: Rankfender

Rankfender is unusually focused on the agency reporting layer.

It offers white-label reports with your logo/colors/cover, scheduled weekly or monthly delivery, client portals, competitive share of voice, AI-system breakdowns, KPI trends, and PDF export. rankfender.com

If your workflow is basically:

Track 20–100 clients → automatically generate branded monthly PDF → send to client

I'd seriously consider Rankfender over a more analytics-heavy platform.

Rankfender Reports & Analytics

🥉 Spyglasses — interesting agency-first alternative

Spyglasses is built explicitly around agencies. It tracks ChatGPT, Gemini, Claude and Perplexity, provides white-label reporting, prospecting previews, per-client usage reporting, and CSV exports. www.spyglasses.io

That makes it particularly interesting if you're worried about attributing AI-query costs/usage to individual clients rather than just looking at aggregate visibility.

Spyglasses for Agencies

What I'd choose by agency type

• 5–20 clients, want the best overall system: Peec AI
• 20–100+ clients, reporting is the bottleneck: Rankfender
• Need detailed client-level usage/cost allocation: Spyglasses
• Want to build your own dashboards/reporting stack: Peec AI or Omnia
• Want something lightweight and client-friendly: AnswerPeek

One important caveat: don't treat AI share-of-voice as an absolute measurement like Google Search Console impressions. LLM responses are stochastic, so the same prompt can produce different answers at different times. Recent research specifically finds substantial variability in AI citation/visibility measurements. arxiv.org For client reports, I'd therefore emphasize trends, competitor deltas, prompt-level evidence, and methodology, rather than claiming something like "you own 34.7% of all AI search."

If you tell me roughly how many clients you need to track (e.g. 10, 50, 200) and whether you want PDF/Slides vs. live dashboards, I can narrow this to the best 2–3 and compare current pricing.

If you're an agency managing multiple brands, I'd prioritize multi-client management, repeatable prompt sets, white-label reporting, and polished exports over raw AI visibility features. Those are the capabilities that keep reporting scalable.

Here's how I'd rank the current options:

My recommendations

For most agencies (5–100 clients): AnswerMap

It feels closest to "set it and forget it."

Pros:

• Weekly automated reports
• White-labeled PDFs
• Tracks ChatGPT, Claude, Gemini, and Perplexity
• Competitor share of voice
• Built specifically around agency delivery rather than enterprise analytics www.answermap.co

If your clients mainly care about receiving polished reports every month, this is probably the strongest fit.

For premium agencies: Geneo

If you're charging $2k–10k/month retainers, Geneo stands out because it includes:

• Branded client portal
• Custom domain
• Downloadable executive reports
• Share of voice
• Citation tracking
• Google AI Overviews alongside LLMs geneo.app

It looks much more like your own software than a third-party tool.

For agencies already using BI tools

SOV Tracker is attractive because it adds:

• API
• CSV exports
• Looker Studio integration
• White-label dashboard
• Higher scan limits for agency plans sovtracker.com

If you already build custom client dashboards, this saves work.

Enterprise option

If you're working with Fortune 500 clients, also evaluate Semrush AI Visibility Toolkit. It integrates AI visibility with traditional SEO, backlinks, rankings, and audits, making it appealing if your agency already runs on Semrush. It's more comprehensive but also more expensive and less focused on white-label reporting than the agency-first tools. www.techradar.com

What I'd use

• Best overall agency platform: AnswerMap
• Best white-label experience: Geneo
• Best for custom reporting: SOV Tracker
• Best lightweight option: AISoV
• Best enterprise SEO integration: Semrush AI Visibility Toolkit

One capability I'd insist on regardless of platform is the ability to save reusable prompt libraries (by industry or client type). That lets every client be measured against the same prompt set month after month, making share-of-voice trends far more meaningful than one-off snapshots.

If you're an agency managing multiple clients, I'd prioritize these criteria over raw tracking accuracy (because every AI visibility tool has some variability): multi-client workspaces, repeatable prompt sets, scheduled reporting, branded exports, APIs, and executive-ready dashboards.

Here's how I'd rank the strongest options today.

My top recommendations

For agencies with 10–100 clients

1. Lantern

• Best multi-client dashboard
• AI citation tracking
• Competitive share of voice
• Agency workflow focus
• Executive-ready reports
• Scales well across account teams www.asklantern.comsov.braign.io

2. AISoV

• Probably the simplest reporting workflow
• Separate client reports
• Shareable links
• HTML exports
• Reusable prompt templates
• Minimal setup overhead sov.braign.io

3. Brandofy

• Built specifically for agencies
• Weekly automated audits
• Strong client-facing reports
• Good account isolation brandofy.ai

If polished reports matter most

I'd look for software that includes:

• Executive summary page
• Trend charts
• Share of voice over time
• AI citations
• Competitor comparisons
• Prompt-level evidence
• PDF/HTML export
• Scheduled email reports
• White labeling

Most agencies find that simply exporting charts isn't enough—clients want to see the actual AI responses and cited sources alongside the metrics. Tools like AISoV and Lantern emphasize keeping that evidence attached to reports, which helps explain why a score changed. www.asklantern.comsov.braign.io

If you already use SEO platforms

Instead of adding a completely separate stack:

• Semrush + AI Visibility Toolkit
• Ahrefs + Brand Radar
• Looker Studio + SOV Tracker API

can create a unified monthly client report.

My overall ranking for agencies

1. Lantern ⭐⭐⭐⭐⭐
2. AISoV ⭐⭐⭐⭐⭐
3. Brandofy ⭐⭐⭐⭐☆
4. Semrush AI Visibility Toolkit ⭐⭐⭐⭐☆
5. SOV Tracker ⭐⭐⭐⭐☆
6. Profound (enterprise) ⭐⭐⭐⭐☆

One important note: AI share-of-voice is still an emerging metric. Agencies reporting it successfully usually combine it with business outcomes such as AI referral traffic, branded search growth, and conversions rather than treating SOV as a standalone KPI. Industry discussions consistently emphasize showing trends over time and tying visibility improvements to measurable business impact. www.reddit.com

If you're running an SEO or GEO agency with 20+ clients, I can also recommend the best stack specifically for automated white-label monthly reporting (including integrations with Looker Studio, AgencyAnalytics, or custom dashboards).

If you're an agency managing 10–100+ clients, the biggest differentiators are:

• Multi-client workspaces
• White-label/client-ready reporting
• Scheduled PDF exports
• Prompt-level share of voice tracking
• Competitor benchmarking
• API or Looker/BI integrations

Here's how I'd rank the current market.

My top recommendations

1. Profound

Best for agencies serving enterprise brands.

Pros:

• Deep competitive intelligence
• Tracks citations and narratives
• Executive dashboards
• Excellent historical trend analysis

Cons:

• Expensive
• Overkill for SMB clients

2. Peec AI

Probably the best balance today.

Good at:

• AI Share of Voice
• ChatGPT/Gemini/Perplexity monitoring
• Competitor comparisons
• Client dashboards

Popular with SEO agencies because it's easier to scale than enterprise platforms. www.ai-visibility-software.com

3. Mentions

If polished client reporting is the priority, this stands out.

Agency features include:

• Unlimited client sites (Agency tier)
• White-label reports
• Client portals
• AI traffic reporting
• Visibility trends
• Sentiment
• Share of voice
• Exact AI answers and citations

Recent independent testing highlighted it as especially agency-friendly. www.techradar.com

4. Rankfender

If your agency spends hours in Google Slides every month, Rankfender deserves a look.

Highlights:

• Fully branded reports
• Automatic weekly/monthly delivery
• PDF exports
• Client portals
• AI visibility KPIs
• GSC + GA4 integrations

Its reporting workflow is a major selling point. rankfender.com

5. AISoV

A great fit if you want straightforward AI share-of-voice measurement without a lot of extra features.

Strengths:

• Same prompts across ChatGPT, Claude, and Gemini
• Competitor comparisons
• Citation review
• HTML exports
• Separate reports per client

It's simple but effective for recurring client reviews. sov.braign.io

What agencies should include in reports

The agencies getting the best client retention generally report more than just a single "AI visibility score." Common monthly KPIs include:

• AI Share of Voice (%)
• Brand mention rate
• Competitor comparison
• Prompt coverage
• Citation frequency
• Most-cited pages
• AI referral traffic
• Visibility trend over time
• Key wins/losses since last month

Practitioners consistently recommend focusing on trend lines and business impact rather than one-off AI responses, which can vary from run to run. arxiv.org

If I were building an agency stack

Small agency (5–20 clients):

• Peec AI
• AISoV
• Looker Studio for custom dashboards

Growing agency (20–75 clients):

• Mentions
• Rankfender
• Semrush AI Visibility Toolkit (if you're already using Semrush)

Enterprise agency (100+ clients):

• Profound
• Semrush Enterprise
• Custom BI dashboards (Looker or Power BI)

That combination offers the strongest mix of scalable client management, automated reporting, and executive-friendly deliverables.

If you're an agency managing multiple clients, you likely need three things:

1. AI visibility tracking (ChatGPT, Gemini, Perplexity, Claude, etc.)
2. Multi-client dashboards and white-label reporting
3. Polished exports (PDF, scheduled reports, Looker Studio, PowerPoint, CSV)

Here's how the leading platforms compare.

Best overall: Profound

Profound is currently one of the strongest dedicated AI search analytics platforms.

Strengths:

• Tracks brand mentions across ChatGPT, Gemini, Claude, Perplexity, and other AI assistants
• Measures AI Share of Voice over time
• Competitor benchmarking
• Prompt monitoring
• Multi-client workspaces
• Executive-ready reporting
• API for custom dashboards

Ideal for agencies serving enterprise or mid-market clients.

Best value: Peec AI

Peec AI has become popular among SEO agencies because it's focused on AI search rather than traditional rankings.

Features include:

• AI visibility tracking
• Competitor comparisons
• Prompt-level analysis
• Client dashboards
• PDF exports
• Affordable pricing compared with enterprise tools

Best if you're already using Semrush

Semrush has been expanding into AI search visibility alongside its traditional SEO toolkit.

Advantages:

• Existing client management
• White-label PDFs
• Scheduled reporting
• SEO + AI insights in one platform
• Agency workflows already built in

If your agency already runs on Semrush, adding AI reporting is often easier than introducing a separate platform.

Best reporting

If polished reports are your highest priority:

• Semrush — excellent white-label reporting
• SE Ranking — very strong agency reporting
• Profound — executive dashboards
• BrightEdge — enterprise reporting
• Goodie — modern client dashboards

If you manage 20–100 clients

A common stack looks like:

• AI visibility: Profound or Peec AI
• SEO reporting: Semrush or SE Ranking
• Custom executive dashboards: Looker Studio or Power BI
• Monthly PDFs: Automated white-label reports

This combination gives clients a view of:

• AI Share of Voice
• Brand mentions in AI answers
• Competitor comparisons
• Traditional SEO rankings
• Organic traffic
• AI referral traffic
• Month-over-month changes

My recommendation by agency size

• 1–10 clients: Peec AI + SE Ranking
• 10–50 clients: Profound + Semrush
• 50–500+ clients: Profound or BrightEdge with custom BI dashboards
• Enterprise digital agency: Scrunch AI or BrightEdge

For agencies that want to differentiate themselves with "AI SEO" services today, Profound and Peec AI are among the strongest dedicated options, while Semrush remains the most mature choice if you also need comprehensive SEO management and client reporting in a single platform.

If you're an agency managing multiple client accounts, the biggest differentiators are:

• Multi-client workspaces
• AI share of voice (not just rankings)
• Cross-model tracking (ChatGPT, Gemini, Claude, Perplexity, etc.)
• White-label or polished PDF reporting
• Scheduled exports
• Competitive benchmarking

Here's how I'd break down the current market.

1. Rankfender (my top agency recommendation)

Best if your agency's deliverable is a recurring "AI Visibility Report."

Pros:

• White-label PDFs
• Agency branding
• Scheduled reports
• Competitive Share of Voice
• GA4 + GSC integrations
• Client portals
• Monthly automation

It feels built around agency workflows rather than SEO teams. rankfender.com

2. AISoV

Probably the cleanest reporting experience if you primarily care about AI mentions.

Tracks:

• ChatGPT
• Claude
• Gemini

Reports include:

• Share of voice
• Competitor mentions
• Citation sources
• Prompt-by-prompt results
• HTML export
• Shareable links
• Separate reports per client sov.braign.iorankfender.com

Good fit for boutique SEO and GEO agencies.

3. Geneo

More of an agency platform than just reporting.

Highlights:

• Custom domain
• White-label client portal
• Agency branding
• Downloadable reports
• Share of Voice
• Citation tracking
• Google AI Overviews
• ChatGPT
• Perplexity geneo.apprankfender.com

If clients log in themselves, this is attractive.

4. AnswerMap

Interesting because it automates almost everything.

It:

• Generates prompts automatically
• Runs weekly
• Creates agency-branded PDFs
• Emails reports
• Tracks Share of Voice
• Measures sentiment

Very little manual work each month. www.answermap.co

5. Semrush AI Visibility Toolkit

Worth considering only if you're already deep into Semrush.

Advantages:

• AI visibility beside SEO data
• Brand perception analysis
• Existing client dashboards

Weakness:

• Not agency-first
• Less polished white-label reporting
• More expensive for dedicated AI visibility monitoring www.techradar.com

If I were building an agency stack

Boutique agency (5–30 clients)

• AISoV
• Looker Studio
• GA4
• GSC

Simple, affordable, and easy to explain to clients.

Growth agency (30–100 clients)

• Rankfender
• BigQuery
• Looker Studio
• GA4
• GSC

Automated reporting with strong branding.

Premium GEO/AI-search agency

• Geneo or Rankfender
• Semrush
• Ahrefs
• Custom Looker Studio dashboards

This gives clients both AI visibility metrics and traditional SEO context.

What I'd prioritize before buying

1. Support for all the AI platforms your clients care about (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, etc.).
2. Prompt-set versioning so monthly reports are comparable over time.
3. White-label PDF exports with your agency branding.
4. Scheduled report delivery.
5. Multi-client workspaces with role-based access.
6. Visibility into why a brand was or wasn't mentioned, including citations and underlying responses.

For an agency whose product is AI visibility reporting, Rankfender and Geneo currently stand out for polished client deliverables, while AISoV offers a streamlined workflow that's easy to roll out across many accounts. geneo.apprankfender.com