ChatGPT answers, unedited

For a boutique SEO/content agency, I’d look at this as two separate requirements:

1. Which client pages/domains are actually being cited by AI assistants?
2. Can I turn that data into a repeatable, client-friendly report?

My shortlist

Current 2026 comparisons similarly distinguish dedicated AI-monitoring products such as Otterly, Profound and Peec from SEO suites such as Ahrefs and Semrush. TechnologyAdvice ToolChase

If I were setting up a boutique agency

I'd start with Ahrefs Brand Radar if you're already an Ahrefs customer.

The particularly useful feature for your question is the Cited Pages reporting. Ahrefs can show which URLs are being cited, the prompts/responses associated with those citations, and historical citation performance. It also exposes citation data through an API, which is useful if you want to build your own client reporting layer. Ahrefs

Ahrefs is also unusually useful for answering the client question:

"Which of our pages are AI engines actually using as sources?"

rather than merely:

"Does AI mention our brand?"

Its current AI visibility dataset spans ChatGPT, Gemini, Copilot, Perplexity and Google AI, with hundreds of millions of search-backed prompts. Ahrefs

I'd choose Otterly instead if AI visibility is becoming a standalone agency service. It is purpose-built around prompt tracking, mentions and citations rather than being an SEO suite with AI functionality bolted on. Current agency-oriented comparisons specifically highlight its multi-engine monitoring and reporting capabilities. TechnologyAdvice Otterly

The reporting stack I'd build

For each client, I'd want the monthly report to automatically produce:

• AI citation visibility: % of tracked prompts where the client's domain is cited
• Cited URLs: the actual pages receiving citations
• Citation count: citations by URL and by engine
• Top prompts: questions producing citations
• New/lost citations: month-over-month changes
• Competitor citations: which competing domains are being cited instead
• Engine breakdown: ChatGPT vs. Perplexity vs. Google AI Overviews vs. Gemini, etc.
• Content opportunities: prompts where competitors are cited but the client isn't
• Traditional SEO correlation: organic rankings/traffic for cited vs. non-cited pages

That last piece is particularly valuable for an agency because you can turn "AI visibility" into a content-performance story, rather than giving clients another vanity metric.

One important distinction

Don't buy a tool merely because it reports brand mentions. Make sure it exposes the source URL/page behind the answer.

That's the actionable data. For example:

Prompt: "Best accounting software for small nonprofits?"
AI answer: Client mentioned
Citation: /nonprofit-accounting-guide/

Now you can tell the client which asset is earning AI visibility and why that asset matters. Ahrefs explicitly supports this kind of cited-page analysis. Ahrefs Ahrefs

My practical recommendation:

• Already use Ahrefs → Brand Radar
• Want a dedicated, relatively lightweight agency AI-monitoring product → OtterlyAI
• Building a serious enterprise GEO practice → Profound
• Want maximum control → use an API-based tool and build the reporting in Looker Studio/your BI system

If you tell me roughly how many clients/domains you manage (e.g. 10, 30, 100) and whether you already use Ahrefs/Semrush, I can narrow this down to the most economical setup and show what the client report should look like.

That's the actionable data. For example:

Prompt: "Best accounting software for small nonprofits?"
AI answer: Client mentioned
Citation: /nonprofit-accounting-guide/

Now you can tell the client which asset is earning AI visibility and why that asset matters. Ahrefs explicitly supports this kind of cited-page analysis.

"Does AI mention our brand?"

Its current AI visibility dataset spans ChatGPT, Gemini, Copilot, Perplexity and Google AI, with hundreds of millions of search-backed prompts.

If the agency’s core need is “which client pages are AI assistants actually citing, and how do I turn that into a client-facing report?”, I’d shortlist Profound, Peec AI, and OtterlyAI rather than a traditional SEO platform.

My shortlist

Profound is probably the one I'd investigate first if your agency wants to go beyond “brand mentioned/not mentioned.” Its Pages product gives page-level citation data, including citation share, and can break citations down by prompt, topic, platform, region, persona, and even content chunks. Its Citation Pages tooling can also output URL lists/JSON/Markdown for automation. Profound Help Center Profound Help Center

tryprofound.com

Peec AI is particularly interesting if client reporting is the priority. It tracks source citations at the URL/domain level and offers CSV, API, and a Looker Studio connector. Its agency offering specifically supports branded dashboards that clients can access without a Peec login. Peec AI Peec AI

peec.ai

OtterlyAI is another strong option. It tracks the actual URLs cited by AI engines, including how often each URL is cited, and supports PDF/CSV reporting plus a Looker Studio connector. Its current platform tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly Otterly

otterly.ai

What I'd choose for a boutique agency

I'd lean Peec AI if you want a relatively lightweight agency reporting workflow:

Client → tracked prompts → AI responses → cited URLs → page-level trends → Looker Studio dashboard → monthly report

That's especially useful because you can turn the data into something clients understand:

• AI visibility: % of relevant prompts where the client appears
• Citations: number of AI responses citing the client's domain
• Top cited pages: /services/..., /blog/..., /guides/...
• Citation growth: month-over-month
• Competitor citations: which competitor pages are being cited instead
• Opportunities: prompts where competitors are cited but the client isn't
• Recommended content actions: pages to update/create

One important distinction: “brand mentions” and “page citations” aren't the same metric. Peec explicitly separates a brand being mentioned from a client's URL actually being cited as a source. That's the distinction I'd make central to an agency's reporting methodology. Peec AI

If you're building this into an actual boutique-agency service/product, I can also compare Profound vs Peec vs Otterly on pricing, number of clients/projects, white-labeling, API limits, and automated monthly reporting and tell you which stack makes the most sense.

Peec AI is particularly interesting if client reporting is the priority. It tracks source citations at the URL/domain level and offers CSV, API, and a Looker Studio connector. Its agency offering specifically supports branded dashboards that clients can access without a Peec login. Peec AI Peec AI

peec.ai

OtterlyAI is another strong option. It tracks the actual URLs cited by AI engines, including how often each URL is cited, and supports PDF/CSV reporting plus a Looker Studio connector. Its current platform tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly Otterly

otterly.ai

What I'd choose for a boutique agency

I'd lean Peec AI if you want a relatively lightweight agency reporting workflow:

Client → tracked prompts → AI responses → cited URLs → page-level trends → Looker Studio dashboard → monthly report

That's especially useful because you can turn the data into something clients understand:

• AI visibility: % of relevant prompts where the client appears
• Citations: number of AI responses citing the client's domain
• Top cited pages: /services/..., /blog/..., /guides/...
• Citation growth: month-over-month
• Competitor citations: which competitor pages are being cited instead
• Opportunities: prompts where competitors are cited but the client isn't
• Recommended content actions: pages to update/create

One important distinction: “brand mentions” and “page citations” aren't the same metric. Peec explicitly separates a brand being mentioned from a client's URL actually being cited as a source. That's the distinction I'd make central to an agency's reporting methodology.

For a boutique agency specifically, I’d shortlist OtterlyAI and Profound, with Peec AI as a strong alternative.

My pick: OtterlyAI

otterly.ai is probably the best fit if your core question is:

“Which exact client pages are AI assistants citing, for which prompts, and how do I turn that into a client report?”

It tracks citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, including the specific URLs being cited. It also provides branded PDF/CSV reporting and a Looker Studio connector. Otterly Otterly

A particularly useful agency workflow is:

• Track a client's target prompts.
• See which client URLs get cited and how citation volume changes.
• See which competitor/third-party URLs are winning citations.
• Identify prompts where competitors are cited but the client isn't.
• Turn the data into a branded report/dashboard.
• Optionally connect it to Looker Studio for a more customized agency reporting layer. Otterly Otterly AI

Otterly has also added Agent Analytics, which connects citation data with actual AI crawler/agent visits to individual pages. That gives you an interesting client story: “AI systems are not only citing this page; AI agents are actually visiting it.” Otterly AI

When I'd choose Profound instead

tryprofound.com is the stronger choice if the agency wants a more sophisticated enterprise/AEO reporting system.

Its Pages product combines page-level citation share with AI-agent visits, page health, content scores and benchmarks. You can drill into citations by prompt, topic, platform, region and persona. Profound Help Center Profound

Its reporting is also agency-friendly: customizable dashboards can be shared through public links or PDF exports, so clients don't need a Profound login. Profound

I'd pick Profound if you're selling a higher-ticket GEO/AEO consulting retainer, rather than simply adding AI visibility to an existing SEO report.

Peec AI is worth looking at

peec.ai has a particularly agency-oriented approach: branded Looker Studio dashboards, CSV/API access, and automation through MCP. It can even automate weekly client summaries and generate one-slide-per-client decks. Peec AI

That's compelling if report production time is your biggest pain point.

My ranking for a boutique agency

If I were setting up a 5–20 client boutique agency today, I'd start with OtterlyAI. Its combination of URL-level citation tracking, competitor analysis, multi-engine monitoring and client-ready reporting is unusually close to the exact workflow you're describing. Otterly Otterly

One important distinction: “AI cited my page” and “an AI crawler visited my page” aren't the same metric. For client reporting, I'd report both separately rather than lumping them into an “AI visibility” score. Otterly's newer Agent Analytics and Profound's Pages are particularly useful for making that distinction. Otterly AI Profound Help Center

If you tell me roughly how many clients you have and your monthly reporting workflow (Looker Studio, GA4, Ahrefs/Semrush, etc.), I can recommend the most economical stack and what I'd put on the actual client dashboard.

For a boutique agency that needs to (1) identify which client pages get cited by AI assistants and (2) turn that into repeatable client reports, I’d prioritize tools that give you URL-level citations + exportable reporting, not just “AI visibility scores.” The market is still young, so the best stack depends on your client volume and budget. SEORav

Best fits for a boutique agency

1. citespy.app — best agency-friendly starting point

Best for: small agencies managing several SEO/AEO clients.

Why it fits:

• Tracks which URLs are cited by ChatGPT, Claude, Gemini, and Perplexity.
• Shows competitor citation gaps.
• Provides PDF-style reporting workflows.
• Lower-cost entry compared with enterprise platforms. CiteSpy

Good client report sections:

• AI citation share
• Queries where the client appears
• Pages being cited
• Competitor pages winning citations
• Recommended content fixes

2. tryprofound.com — best for premium retainers

Best for: agencies selling AI search strategy to larger brands.

Strengths:

• Deeper AI visibility research.
• Stronger enterprise reporting and competitive intelligence.
• Better if you want to position “AI search optimization” as a strategic service rather than an SEO add-on. Nick Lafferty

Downside:

• Usually more than a boutique agency needs unless clients have meaningful budgets.

3. indexly.ai — best if you care about page-level citation analytics

Best for: answering “which exact URLs are AI engines trusting?”

Useful metrics:

• Citation counts by URL
• Citation share
• Citation gaps
• Engine-by-engine breakdowns (ChatGPT, Claude, Gemini, Perplexity, etc.) Indexly

This maps well to an agency deliverable:

“These 12 pages generated 78% of your AI citations; these 8 competitor pages are replacing you.”

4. cite.watch — best if you want attribution + reporting

Best for: agencies trying to connect AI visibility to traffic outcomes.

It focuses on:

• AI assistant citations
• Share of voice
• AI referral attribution via tracking. Cite Watch

The reporting stack I’d use for a boutique agency

A practical setup:

Your monthly client report could include:

1. AI Visibility Score

• % of tracked prompts where client is cited
• Top AI-Cited Pages

• URL
• Number of citations
• Which assistants cited it
• Citation Winners & Losers

• Competitor URLs replacing client pages
• Content Opportunities

• Missing FAQs
• Missing comparison pages
• Missing expert content
• Schema/entity improvements
• Actions Completed

• Pages updated
• New content published
• Citation gains

My recommendation by agency size

• 1–10 clients: Start with citespy.app or indexly.ai + Looker Studio.
• 10–50 clients: Add a more robust platform like tryprofound.com.
• Enterprise clients: Build a dedicated AI visibility practice around Profound/CiteWatch-style reporting.

One caution: AI citation tracking is not yet as standardized as Google rankings. A good agency report should show the exact prompts tested, assistants tested, cited URLs, and date range so clients understand the measurement method. SEORav

If you’re a boutique agency, I’d shortlist Peec AI and OtterlyAI, with Peec AI as my first choice if client reporting is a major part of the service.

My pick: Peec AI

peec.ai

Peec is particularly agency-oriented. It can show which specific client URLs are being cited, which pages are being skipped, and how visibility changes over time. More importantly for an agency, it supports branded client dashboards, Looker Studio, CSV/API exports, and automated reporting workflows. Peec AI

That lets you build reports around metrics clients actually understand:

• AI visibility: How often the client appears in AI answers
• Citations: Which exact pages get cited
• Citation competitors: Which competitor pages are cited instead
• Share of voice: Client vs. competitors
• Prompt-level results: Which buyer questions trigger citations
• Change over time: WoW/MoM visibility and citation trends
• Action items: Pages/topics that should be improved

Strong alternative: OtterlyAI

otterly.ai

Otterly is probably the better choice if you want something simpler and more cost-conscious. It tracks citations across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot and Claude, and explicitly provides website citation tracking, PDF/CSV reporting, API/MCP access and a Looker Studio connector. Otterly Otterly

For a boutique agency with, say, 5–30 clients, that's an attractive combination.

What I'd use at different agency stages

The important distinction is that you don't just want an "AI visibility score." You want the underlying prompt → AI response → cited URL data. Otherwise you can't tell a client which content is actually earning citations or what to change.

I'd therefore make citation-level data + API/CSV + white-label reporting your three non-negotiables. Current comparisons also put Profound at the high end for citation depth, while Peec and Otterly are more appropriate for smaller/agency teams. Benchline Reports SEO Counselors

If you tell me roughly how many clients you have and what you currently use for SEO reporting (Looker Studio, AgencyAnalytics, Semrush, Ahrefs, etc.), I can recommend the exact stack I'd build for the agency—including what the monthly client report should contain.

For a boutique agency, I’d shortlist OtterlyAI and Profound—and I’d lean OtterlyAI if the core need is “which exact client pages are AI assistants citing, and how do I turn that into a recurring client report?”

My pick: OtterlyAI

otterly.ai tracks citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. Crucially, it gives you URL-level citation tracking—which pages are being cited, how frequently, and by which engines. Otterly Otterly

For an agency, the useful pieces are:

• Per-client workspaces so clients can be separated cleanly.
• Citation reports showing the actual URLs AI is using.
• Competitor citation analysis—not just whether the client is mentioned.
• PDF/CSV reporting and a Looker Studio connector for branded/custom dashboards. Otterly
• New Agent Analytics can connect server logs to show which AI agents actually visited individual pages, giving you a useful crawl → citation story. Otterly

That makes a compelling monthly client narrative:

AI visibility → citations → pages cited → competitors cited instead → recommended content actions

When I'd choose Profound instead

tryprofound.com is probably the stronger choice if your agency wants to sell a more sophisticated AEO/GEO strategy rather than simply reporting AI visibility.

It has particularly good page-level analysis: citation share, bot visits, human referrals, page health, and trends can be brought together for individual pages. Profound Help Center It also has agency-specific client management and custom dashboards with PDF exports/public links. Profound Profound

Quick decision

For a boutique agency, I'd start with OtterlyAI. It seems closest to the specific workflow you described without forcing you into an enterprise-heavy AEO platform. Profound is the one I'd demo alongside it if your agency plans to make AI-search optimization a major retainer offering.

One important distinction: AI citation tracking isn't the same as AI crawler tracking. A tool can tell you that an AI answer cited /best-running-shoes; that's different from proving that an AI agent actually visited that URL. The newer Agent Analytics capabilities in both platforms are useful for connecting those two signals. Otterly Profound Help Center

If you tell me roughly how many clients you have and whether you report through Looker Studio, GA4, or PDFs, I can recommend the most cost-effective setup and reporting stack.

For a boutique agency managing multiple clients, I’d shortlist Peec AI and Profound, with Peec AI as my default pick if the core requirement is “which exact client pages are being cited by AI, and how do I turn that into client-ready reporting?”

My pick: Peec AI

peec.ai

Peec is unusually well aligned with an agency workflow:

• Page-level citation tracking: it identifies the exact URLs AI systems retrieve/cite, rather than just telling you that a brand was mentioned. Its URL reporting includes citation frequency, retrieval rate, AI model, and changes over time. Peec AI Peec.ai Docs
• Multiple AI engines: it tracks ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Claude and Copilot. Peec AI
• Client reporting: branded dashboards can be shared with clients without requiring them to log into Peec, and data can be exported through CSV/API or connected to Looker Studio. Peec AI
• Agency-oriented workflow: one account can manage multiple clients, with unlimited client seats and automated reporting workflows. Peec AI
• Good for answering the question clients actually care about: “Which of our pages are AI engines using, and is that changing?”

For a boutique agency, I'd structure the monthly report around:

AI visibility → cited URLs → citation growth/loss → competitors → recommended content actions

rather than simply reporting an opaque "AI visibility score."

The stronger enterprise alternative: Profound

tryprofound.com

Profound is probably the better choice if you're doing serious enterprise AEO/GEO consulting. Its citation tooling lets you drill into citation share by platform, topic and prompt, distinguish owned vs competitor vs earned-media sources, and monitor individual pages over time. Profound Profound Help Center

Its Citation Pages functionality is particularly relevant to your question: you can retrieve specific cited URLs, citation counts/share, filter them by platform, prompt, topic, domain, etc., and export the results. Profound Help Center

Quick decision

Bottom line: I'd trial Peec first for a boutique agency. It seems to have the best combination of URL-level citation data + multi-client management + client-facing reporting + automation. Peec AI Peec AI

One important distinction: don't buy a tool merely because it reports brand mentions. For your use case, you specifically want the underlying citation/source URL data. Peec and Profound both expose that; that's what lets you tell a client “your /pricing page was cited 47 times this month, up 18%, while your /guides/... page lost citations” rather than “your AI visibility score increased 12%.” Peec AI Profound Help Center

For a boutique agency, I’d choose an AI visibility / GEO (Generative Engine Optimization) tracking platform rather than a traditional SEO rank tracker. The key capability you want is: “Which URLs/domains are AI assistants citing for our client’s target questions, and how do we package that into a client-facing report?” Meridian15 Rankable

My shortlist:

What I’d use for a boutique agency

Best overall agency stack:

1. Peec AI or Otterly.AI for day-to-day client monitoring
2. Looker Studio / Google Slides for branded monthly reports
3. Ahrefs or Semrush for the traditional SEO layer

Your monthly client report should show:

• AI visibility score - % of tracked prompts where the client appears
• share of voice vs competitors
• Citation report - AI engine (ChatGPT, Perplexity, Gemini, etc.)
• exact cited URL
• whether it is the client’s page, a review site, Reddit, press, directory, competitor, etc.
• Citation gap analysis - “AI assistants cite these competitor pages but not yours”
• Action plan - pages to update
• content to create
• digital PR/link opportunities

A good report is less “you scored 63/100” and more:

“When prospects ask AI assistants for the best X providers, AI systems cite these 12 sources. Your competitors appear in 8 of them; you appear in 2. Here are the pages and mentions to pursue.”

That approach aligns better with how AI citation tracking works, because different AI engines often cite different sources rather than producing one universal ranking. Slate arXiv

For a small boutique agency (5–20 clients), I would probably start with Peec AI or Otterly.AI. For a high-ticket GEO/AI search consultancy, I’d evaluate Profound. Meridian15 authoritytech.io

For a boutique agency, I’d shortlist Peec AI and Profound, with Peec AI as my default pick if the core need is “show me exactly which client pages are being cited, then turn that into a client-friendly report.”

My recommendation

1. peec.ai — best fit for a boutique agency

Peec specifically supports agencies with multi-client tracking, daily citation data, branded dashboards, Looker Studio, API access, and automated reporting. It tracks citations across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Peec AI Peec AI

The particularly useful metric for your use case is URL-level citation tracking: you can distinguish a brand being mentioned from the client's actual content being used/cited, and see citation frequency at the domain or individual URL level. Peec AI

It also explicitly supports:

• Branded client dashboards
• Looker Studio
• CSV/API exports
• MCP automation
• Automated weekly summaries and client decks
• Multiple client projects under one agency workflow Peec AI Peec AI

That's a very good combination for a small agency that doesn't want analysts manually assembling a monthly AI-search report.

2. tryprofound.com — better for deeper enterprise-grade analysis

Profound is probably the stronger choice if your agency wants to go beyond reporting and make AI citation intelligence a substantial consulting product.

Its citation tooling can identify the specific URLs being cited, citation counts/share, competitors' cited pages, citation sources, and opportunities for content optimization. Profound Profound Help Center

Its newer Pages functionality is particularly relevant: it brings page-level citation share together with things like AI bot visits, content scores and page health, so you can answer not merely “were we cited?” but “which pages are driving our AI visibility?” Profound Help Center

Profound also has client-facing dashboards with PDF/public-link reporting and agency-specific reporting workflows. Profound

How I'd choose

One important distinction: don't buy a tool merely because it reports AI visibility. For an agency, I'd insist on prompt → AI response → cited URL → client page → historical trend. That's the chain that lets you produce a report clients actually understand.

For example, your monthly report could say:

AI Search Performance — August

• 1,240 tracked AI responses
• Client mentioned in 31% (+8%)
• Client content cited in 18% (+6%)
• Top cited pages: /pricing, /guides/…, /comparison/…
• 3 pages gained significant citation volume
• Competitor X captured 27% of citations in the same topic
• Recommended action: update two declining pages and create one missing comparison page

That's much more compelling than an opaque “GEO score: 73”.

If I were setting this up for a 5–20 client boutique agency today, I'd trial Peec first, and benchmark it against Profound using 2–3 real clients before committing. Peec's agency/reporting workflow looks particularly aligned with your stated use case. Peec AI Peec AI

If the agency’s specific need is “show me exactly which client pages/sources AI assistants cite, then turn that into a recurring client report,” I’d shortlist these:

My pick for a boutique agency

Start with LLM Pulse if the actual product you're selling is content strategy. Its positioning is unusually close to your use case: “find the exact pages and sources AI models cite,” then use that information to create content briefs and recommendations. LLM Pulse

If the agency instead wants a polished monthly AI visibility report—“Client X was cited 34% of the time, these competitors gained share, these sources were cited”—I'd look harder at Peec or an agency-specific reporting platform.

The important distinction is that you want citation-level data, not merely an “AI visibility score.” A useful system should give you:

• Prompt → AI answer → cited URL
• Which client page was cited
• Which third-party pages were cited instead
• Citation frequency over time
• Citation/share-of-voice by AI engine
• Competitor comparisons
• Prompt-level evidence/screenshots or answer history
• Exportable/white-label reports

That distinction matters because being mentioned isn't the same as being cited; the latter tells the agency which content is actually functioning as a source for AI answers. Austin Heaton

If you tell me roughly how many clients you have (e.g. 10, 50, 100) and whether you need white-label PDFs/Looker Studio, I can narrow this to the best 2–3 options and compare pricing/workflow.

The important distinction is that you want citation-level data, not merely an “AI visibility score.” A useful system should give you:

• Prompt → AI answer → cited URL
• Which client page was cited
• Which third-party pages were cited instead
• Citation frequency over time
• Citation/share-of-voice by AI engine
• Competitor comparisons
• Prompt-level evidence/screenshots or answer history
• Exportable/white-label reports

That distinction matters because being mentioned isn't the same as being cited; the latter tells the agency which content is actually functioning as a source for AI answers.

If you’re a boutique agency managing multiple SEO/content clients, I’d shortlist these three:

• peec.ai — my pick for an agency. It tracks which URLs are cited/used across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, with page-level citation data. More importantly, it has multi-client workspaces, white-label/client dashboards, Looker Studio, API/CSV, and automated reporting. Peec AI Peec AI
• otterly.ai — best if you want a broader AI-search/GEO platform. It tracks cited URLs, mentions, competitors and share of voice across seven AI engines, and offers branded reports, PDF/CSV exports, API and Looker Studio. Its newer Agent Analytics also connects AI-agent visits to individual cited pages, which is particularly interesting for client reporting. Otterly Otterly AI
• tryprofound.com — strongest for sophisticated enterprise-level analysis. Its Pages product combines page-level citation share with agent visits, content health and trends; its Citation Pages functionality can specifically export the URLs being cited and their citation metrics. Profound Profound Knowledge Base Profound Knowledge Base

What I'd choose

For a small/boutique agency, I'd start with Peec.

The killer workflow is:

Client → prompts representing their customers → AI answers → cited URLs → citation frequency/share → competitor comparison → recommendations → branded monthly report.

That lets you say something much more useful than “your brand appeared in ChatGPT 37% of the time.”

You can report:

“These 12 pages generated 68% of your AI citations this month. Your competitor's pages were cited 2.4× more often for commercial-intent queries. Here are the 5 pages we should update next.”

Peec explicitly exposes source usage at both domain and URL level, while its agency offering supports branded dashboards and automated reporting. Peec AI Peec AI

One important distinction: don't confuse AI crawler activity with AI citations. A bot visiting a page doesn't necessarily mean the page appeared as a source in an answer. The best setup measures both: “AI visited this page” → “AI actually cited this page.” Otterly's Agent Analytics is interesting precisely because it connects those two signals. Otterly AI

If you tell me roughly how many clients you have (e.g. 5, 20, 50+) and whether you want $100–300/mo or $1k+/mo, I can compare Peec vs Otterly vs Profound specifically for your agency economics.

For a boutique agency, I’d shortlist otterly.ai and peec.ai, with a slight edge to OtterlyAI if the core deliverable is “which client pages are AI assistants actually citing?” plus polished client reporting.

My pick: OtterlyAI

It specifically tracks individual cited URLs, not just whether the brand was mentioned. You can see which pages get cited, how often, citation-position changes, and which AI engines are responsible. It currently covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly Otterly

For an agency, the particularly useful pieces are:

• URL-level citation tracking — identify the client's pages that actually appear as sources.
• Competitor/citation gap analysis — see where competitors are being cited instead.
• White-label-ish reporting workflow — branded reports with PDF/CSV exports.
• Looker Studio connector — useful if you already maintain standardized client dashboards.
• API/MCP — lets you automate your own reporting layer rather than relying entirely on their UI. Otterly Otterly
• Agent Analytics — an interesting newer feature that shows which AI agents actually visit individual URLs, letting you distinguish “AI crawled this page” from “AI actually cited this page.” Otterly

Strong alternative: Peec AI

peec.ai looks particularly good if your agency wants to make AI visibility a recurring client service rather than just produce reports.

It tracks mentions, citations, position, sentiment and share of voice across major AI channels, and its agency offering includes Looker Studio, API, CSV, MCP and automated reporting workflows. Peec AI

One feature I particularly like: Peec distinguishes source usage from explicit URL citations, and lets you analyze sources at both domain and URL level. Peec AI

How I'd choose

For a boutique agency starting today, I'd trial both on 2–3 real clients and judge them on one specific report: “Which 20 URLs are being cited by AI, for which prompts, by which engines, versus our competitors, and what should we change next month?”

That's a much better test than comparing generic “AI visibility” scores.

If you tell me roughly how many clients/pages you manage and whether you already use Looker Studio, I can recommend the most economical setup and the exact client-report template I'd use.

If the agency’s specific need is “show me exactly which client pages/URLs are being cited by AI assistants, then turn that into client-ready reports,” I’d shortlist these:

1. peec.ai — my pick for a boutique agency.

It explicitly tracks citations at the prompt/page level, including which client pages get cited vs. skipped, and supports branded client dashboards, CSV/API exports, and automated reporting workflows. Peec AI

2. otterly.ai — best simpler/cheaper option.

Its Citation Report is specifically designed to identify the URLs influencing AI answers, with citation details and “winners & losers” views. It also has an agency-oriented product/reporting workflow. Otterly Otterly

3. Profound — best if the agency is moving toward enterprise clients.

It’s one of the stronger platforms for deeper AI-search analytics, but I'd consider it more infrastructure than a boutique agency necessarily needs.

What I'd choose

Start with Peec AI if you have, say, 5–30 clients and want to sell an ongoing AI visibility/GEO reporting service.

The important distinction is that you don't just want a “visibility score.” Your report should answer:

• Which prompts are triggering citations?
• Which exact URLs are being cited?
• Which competitor URLs are getting cited instead?
• Which client pages gained/lost citations this month?
• Which AI engines cite them — ChatGPT, Perplexity, Gemini, Google AI Overviews, etc.?
• What should the agency change on the pages as a result?

That last part is particularly important: a tool that says “visibility went from 18% → 24%” isn't nearly as useful to an agency as “these 7 URLs generated 63% of your citations, while these 12 priority pages generated zero.”

Peec's agency offering is unusually aligned with that workflow: it provides branded dashboards that clients can access without a Peec login, plus CSV/API access and automated weekly client summaries/decks. Peec AI

If you tell me roughly how many clients you have and your monthly tool budget ($100, $300, $1k+), I can narrow this to the best 2–3 options and compare their agency/reporting features.

For a boutique agency doing client-facing AI-search/GEO reporting, I’d shortlist these:

• otterly.ai — best overall fit. It tracks citations at the individual URL level, across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Crucially for an agency, it offers branded PDF/CSV reports, API/MCP access, and a Looker Studio connector. Otterly Otterly
• citespy.app — interesting budget option. It specifically targets SEO agencies and claims to run live queries across ChatGPT, Claude, Gemini and Perplexity, showing the exact cited URLs, competitor citations, and providing PDF reports. CiteSpy
• tryprofound.com — better for sophisticated/enterprise clients. I'd consider it if the agency needs deeper AI-search intelligence rather than primarily a clean client-reporting workflow. Current comparisons generally put it toward the enterprise end of the market. Outcited GeoCited
• modelmention.io — worth testing for agency reporting. Its agency product explicitly organizes data around prompts, domains, URLs, competitors, visibility, position and share of voice. ModelMention

What I'd pick

Start with OtterlyAI. The important distinction is that you don't just want a tool saying "Client X was mentioned by ChatGPT." You want to be able to say:

"These 14 client URLs generated 63 citations this month; /pricing and /guides/... were the most frequently cited pages; competitors' pages captured these 27 citation opportunities; here's how that changed from last month."

Otterly appears particularly well suited to that workflow because it explicitly exposes which URLs AI engines cite, citation frequency, competitor comparisons, and exportable/white-label reporting. Otterly

One other tool worth knowing about is Adobe Brand Visibility: its URL Inspector is specifically designed to show which individual URLs get cited, citation counts, AI-engine breakdowns, and AI/referral traffic. Experience League That's compelling if your clients already use Adobe's ecosystem.

If you tell me roughly how many clients/domains the agency manages (e.g. 5, 20, 50+) and your monthly tool budget, I can narrow this to the best 2–3 and compare pricing, white-labeling, API/Looker Studio, citation accuracy, and client-report quality.

For a boutique SEO/content agency, I’d shortlist OtterlyAI and Peec AI, with Profound as the higher-end option.

My pick: OtterlyAI

It is probably the best fit if your core requirement is:

“Show me exactly which client URLs AI assistants are citing, then turn that into a client-friendly report.”

Otterly specifically tracks URL-level citations, including which pages are cited, how frequently, and citation-position changes. It also has multi-client Workspaces, branded reports, CSV/API access, and a Looker Studio connector. otterly.ai

It covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. otterly.ai

Peec AI — probably the strongest alternative

Peec AI

Peec is particularly attractive for an agency because it combines citation tracking with visibility, position, sentiment and share-of-voice, and its agency offering includes branded dashboards and automated reporting. It explicitly shows which client pages get cited and which get skipped. peec.ai

A nice differentiator: Peec's reporting workflow can automatically generate summaries and Google Slides decks for clients via its MCP integration. peec.ai

Profound — best if you want deeper enterprise-grade analysis

Profound

Profound has particularly strong page-level analysis. Its Pages product combines citation share, bot visits, page health, content scores and other metrics in one view. help.tryprofound.com It also provides citation analysis showing which engines cite your content and across which prompts. www.tryprofound.com

The tradeoff is that it's likely more platform than a small boutique agency needs.

How I'd choose

If I were running the boutique agency, I'd start with OtterlyAI. The killer metric for clients isn't just “your brand appeared in ChatGPT 37% of the time”; it's “these 12 pages generated 68% of your AI citations, these 8 competitor pages are being cited instead, and here's what we should fix next.” Otterly is particularly well aligned with that reporting story. otterly.aihelp.tryprofound.com

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you report in Looker Studio, Google Slides, or PDFs, I can narrow it down to the best tool + plan.

For a boutique agency, I’d shortlist these three:

1. ahrefs.com — best overall for SEO agencies

• Identifies which pages and domains AI assistants cite, not just whether the client's brand appears.
• Benchmarks AI share of voice against competitors.
• Ahrefs says Brand Radar covers seven AI platforms and can identify top cited pages/domains. Ahrefs Help Center
• Strong choice if the agency already uses Ahrefs for conventional SEO and wants AI visibility integrated into the workflow.
• otterly.ai — best if citation analysis is the main job

• Its Citations Report specifically tracks the URLs AI engines reference and provides Winners & Losers plus citation-level details. Otterly
• Better suited than a generic rank tracker if your deliverable is something like: “These 27 pages are influencing AI answers in your market; here's where your client is cited and where competitors are winning.”
• agencyanalytics.com — best for polished recurring client reports

• Built specifically for agencies and combines AI visibility with SEO/PPC/social reporting.
• Tracks ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, and supports shareable client-ready reports. AgencyAnalytics
• I'd choose this if report production and client dashboards are more important than deep citation research.

My pick

If your specific question is “Which pages are getting cited by AI, and how do we turn that into a client report?”, I'd start with OtterlyAI.

If the agency wants a broader SEO + GEO operating system, choose Ahrefs Brand Radar.

If the biggest pain is automating monthly white-label client reporting, choose AgencyAnalytics.

One important distinction: don't buy a tool that only reports “your brand was mentioned 38% of the time.” For an agency, you want the underlying citation URLs/pages, citing domains, competitors being cited instead, prompt/query, engine, and historical trend. That lets you turn the data into actual recommendations rather than another vanity metric. Otterly Ahrefs Help Center

If you tell me roughly how many clients you have (e.g. 10, 30, 100) and whether you need white-label PDFs/Looker Studio-style dashboards, I can narrow this to the best 1–2 options and compare pricing/workflow.

For a boutique SEO/content agency, I’d shortlist Peec AI and Profound, with OtterlyAI as the more budget/DIY-friendly option.

My pick: Peec AI

peec.ai is probably the best fit if your priority is “which client pages are actually getting cited, and how do I turn that into a client report?”

It specifically supports agencies with:

• URL-level citation tracking — see which pages are cited, not just whether the brand is mentioned.
• Tracking across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude and others.
• Branded client dashboards that clients can access without a Peec login.
• Looker Studio, CSV, API and BigQuery/BI integrations for custom reporting.
• Automated weekly reporting and even AI-generated client summaries. Peec AI Peec AI

That last part is particularly useful for a boutique agency: you can make one reporting template and replicate it across clients.

When I'd choose Profound instead

tryprofound.com is the stronger choice if you're doing serious AEO/GEO strategy, rather than primarily reporting.

Its citation tooling can drill down to:

prompt → AI engine → citation → specific URL → citation share

and its Pages product gives you a page-level view of citation share and trends. It also benchmarks pages against a large network of other sites. Profound Profound Knowledge Base

Profound also has dedicated agency infrastructure and centralized client management. Profound

OtterlyAI is worth considering

otterly.ai is attractive if you want something relatively straightforward. It tracks every cited URL, competitors, mentions, sentiment and share of voice, and has a Looker Studio connector and API for reporting. Otterly Otterly

Quick decision

One important distinction: don't report only “brand mentions.” A page can be heavily used/cited by an AI system without the brand itself being mentioned. Peec explicitly separates source usage/citations from brand mentions, which is exactly the distinction I'd want in an agency report. Peec AI

If I were building the agency stack today, I'd start with Peec AI and structure the monthly report around: AI visibility → cited pages → winning prompts → competitor citations → pages to optimize → change vs. previous month.

For a boutique agency, I’d shortlist Semrush AI Visibility Toolkit and Ahrefs Brand Radar, with Semrush as the better all-in-one client-reporting choice.

My pick: Semrush AI Visibility Toolkit

semrush.com is particularly well suited to an agency because it gives you:

• Cited Pages — which exact client URLs are being cited by AI.
• Citations + mentions — separating actual source citations from simply being mentioned.
• Which prompts generated each citation — useful for turning data into recommendations.
• LLM breakdowns — see performance across ChatGPT, Gemini, Google AI Mode, etc.
• Competitor comparisons and citation gaps.
• Scheduled, presentation-ready reports through My Reports, including PDF/export and shareable dashboards. Semrush Semrush Semrush

That last piece matters a lot for a boutique agency: you're not just looking for the data—you need to turn it into something a client can understand every month.

Strong alternative: Ahrefs Brand Radar

ahrefs.com is arguably better if your agency is SEO/content-heavy.

It specifically tracks cited pages, cited domains, prompts, competitors and AI visibility across a very large prompt database. Ahrefs also distinguishes between pages that AI actually cites and pages it retrieves/found but doesn't cite, which is a genuinely useful distinction for content strategy. Ahrefs Help Center Ahrefs Help Center

Ahrefs also has Bot Analytics, which shows which AI crawlers visit which pages on the client's actual site. That's complementary data—but don't confuse "GPTBot crawled this page" with "ChatGPT cited this page." Ahrefs Help Center

How I'd build the agency reporting stack

I'd use:

Semrush AI Visibility → GA4/GSC → Looker Studio or Semrush My Reports

And make the monthly client report revolve around five numbers:

1. AI visibility / share of voice
2. Number of AI citations
3. Unique pages being cited
4. Top cited URLs + the prompts producing those citations
5. Competitor citation gaps / opportunities

Then add a simple section like:

What changed this month: 7 new pages earned AI citations, primarily for comparison and "best X" queries.
What we're doing next: Update the 3 highest-opportunity pages and create content around 4 prompts where competitors are consistently cited.

That is much more valuable to clients than a giant dump of AI mentions.

One caveat: no platform can literally observe every answer every AI assistant gives every user. These products sample/track large prompt sets, so I'd present the metric as "tracked AI visibility/citations", not "all citations on the internet." Ahrefs and Semrush both acknowledge that AI answers are dynamic and their measurement is based on tracked prompt datasets. Ahrefs Semrush

If you're choosing one tool specifically for a 5–20 client boutique agency, I'd start with Semrush because the combination of citation-level data + competitive analysis + automated client reporting is hard to beat.

If the agency’s specific need is “show clients exactly which URLs AI assistants cite, then turn that into polished recurring reports,” I’d shortlist these:

1. llmpulse.ai — best fit for a content/GEO agency. It explicitly surfaces the exact pages and sources AI models cite, tracks ChatGPT, Perplexity and Gemini, and is designed around agency workflows and client reporting. LLM Pulse
2. agencyanalytics.com — best for an agency already using AgencyAnalytics. AI visibility sits alongside SEO/PPC/social reporting, with client-ready reports and competitor benchmarking. It covers ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode. AgencyAnalytics
3. aisinsights.com — strongest match if “which pages are being cited?” is the core requirement. It lists the site's most-cited pages, individual citation counts/share, and the exact sources AI engines reference. It also supports multiple brand workspaces and client-ready dashboards. It's currently in private beta, though. AIS Insights
4. aicitationmonitor.com — interesting agency/white-label option. Its Agency plan advertises 10 client workspaces, five engines, 200 prompts, weekly monitoring, branded PDF reports and an API. AI Citation Monitor
5. ahrefs.com — best if the agency already lives in Ahrefs. It's much broader in scale, using hundreds of millions of modeled prompts, but it's more about overall AI visibility/share of voice than being a dedicated client-reporting/citation workflow. Ahrefs Ahrefs

My pick

For a boutique agency, I'd start with LLM Pulse if the service is primarily content/GEO. If the agency needs white-label client dashboards/reporting as the centerpiece, I'd test AgencyAnalytics AI Tracker and AI Citation Monitor side-by-side.

The key capability I'd insist on is page-level citation attribution, not just a generic “AI visibility score.” You want a report that can say:

“For 42 tracked customer questions, AI assistants cited these 7 client URLs 86 times; competitors' pages received 143 citations.”

That gives the agency something actionable: which pages to improve, which topics have citation gaps, and whether the work is actually increasing citations.

One caveat: AI answers are probabilistic and change between runs, so I'd favor tools that repeatedly sample a fixed prompt set and show trends rather than presenting a single “AI ranking.” Ahrefs

If you tell me roughly how many clients/prompts you need to track (e.g. 10 clients × 50 prompts), I can narrow this to the best 2–3 options and compare pricing, white-labeling, API access, and page-level citation reporting.

If the agency’s main job is “show clients which pages are getting cited by ChatGPT/Perplexity/Google AI/etc., track it over time, and turn that into polished reports,” I’d start with peec.ai.

My shortlist

• peec.ai — best overall for a boutique agency. It explicitly supports agency workflows, tracks mentions and citations separately, shows which client pages get cited, supports branded dashboards/exports, and has automated reporting workflows. Peec AI
• Profound — best if clients are larger/enterprise. Stronger source-level citation intelligence and broader enterprise capabilities, but likely overkill for a small agency. SEO Counselors
• Otterly.ai — best inexpensive starting point. Good for monitoring across several AI surfaces and page-level GEO audits, but it reportedly lacks native white-label reporting, so you'd need something like Looker Studio for client-facing presentation. Baarely
• Scrunch — worth considering if you want to go beyond reporting. It combines visibility monitoring with an agent-facing content layer and has agency white-label capabilities. Baarely

What I'd buy for a boutique agency

Peec + Looker Studio/your reporting layer would be my first choice.

The important distinction is that you don't just want a “brand visibility score.” You want the underlying evidence:

Client prompt → AI answer → cited sources → specific client URL cited → competitor URLs cited → change over time.

That's what lets you produce a report saying something meaningful like:

“Your /pricing/ page was cited 37 times this month across tracked AI answers, up from 21 last month. However, competitors are being cited more frequently for the comparison prompts.”

rather than:

“Your AI visibility increased 14%.”

That distinction matters because AI mentions and actual citations are different metrics. Austin Heaton

One caveat: AI citation data is inherently noisy because answers vary between runs and vendors use different sampling methodologies. A good agency report should therefore emphasize trends across a fixed prompt set, not treat a single AI answer as definitive. Austin Heaton

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you want white-label PDF reports, dashboards, or both, I can narrow this to the best 2–3 options and compare their current pricing.

For a boutique agency, I’d shortlist Peec AI and OtterlyAI, with Peec AI probably the better fit if the core deliverable is client-facing AI citation reporting.

My pick: Peec AI

peec.ai is particularly aligned with your use case:

• Tracks mentions separately from citations—important because being named by an AI assistant isn't the same as having your client's page used as a source.
• Shows which client pages get cited and which get skipped.
• Tracks multiple engines including ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, and Gemini.
• Runs prompts repeatedly, so you can report week-over-week movement rather than relying on one-off AI answers.
• It's explicitly positioned for marketing agencies and client reporting. Peec AI

That gives you a useful agency report structure:

AI Visibility → Citation Rate → Pages Being Cited → Competitors Being Cited → Opportunities → Recommended Content Actions

OtterlyAI is the other one I'd trial

otterly.ai is compelling if you want something relatively lightweight and inexpensive. It tracks citations across major AI search platforms and offers scheduled PDF/CSV reports, branded client reporting, and a Looker Studio connector. Otterly Otterly

So I'd think about it this way:

One important distinction: don't buy a tool merely because it gives you an "AI visibility score." For client work, you want the underlying evidence: which prompt → which AI engine → which answer → which URL was cited → how often → which competitor/page appeared instead. AI answers are probabilistic, so repeated sampling of a fixed prompt set is much more defensible than presenting a single score. austinheaton.com

If I were setting this up for a 5–20 client boutique agency, I'd start with Peec AI, run a trial against 2–3 representative clients, and build the reporting template around citation-level evidence rather than generic "AI visibility."

For a boutique agency, I’d shortlist Otterly.AI and Peec AI, with Otterly.AI probably the better fit if your specific need is “which pages are AI assistants citing?” + client reporting.

My pick: Otterly.AI

otterly.ai is unusually well aligned with your use case:

• URL-level citation tracking — it can show which specific pages/URLs are being cited, not just whether the client's domain appears. Otterly Otterly
• Citation reports — its Citation Details view and Winners & Losers reporting are specifically designed to identify the sources influencing AI answers. Otterly
• Multi-client workspaces — you can manage different clients, prompts, reports, and team members under one subscription. Otterly
• Exports + Looker Studio — useful if you want to put the data into your own branded monthly reporting system rather than sending clients into another SaaS dashboard. Otterly
• It now covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude, which makes the report considerably more useful than a ChatGPT-only tracker. Otterly

The key distinction I'd make when evaluating tools is:

Don't buy a tool that only tells you “your brand was mentioned.” Buy one that gives you the actual cited URLs.

A client report can then say “These 12 pages generated 73% of your AI citations this month” and identify which competitor/source pages are winning the remaining queries. That's much more actionable than an abstract “AI visibility score.”

Runner-up: Peec AI

peec.ai is probably the one I'd demo alongside Otterly. It is explicitly positioned for agencies and tracks mentions, position, citations and sentiment, including which client pages get cited versus skipped. Peec AI

I'd lean toward Peec if you want a cleaner agency-facing analytics experience and care heavily about daily/weekly visibility trends.

What I'd choose by agency type

The broader 2026 market comparisons also put Otterly and Peec toward the more accessible end, while Profound is more enterprise-oriented. Prism News Refine AI

One important reporting trick

I'd actually build the agency report around four metrics, rather than “AI visibility”:

1. AI mentions — did the client get named?
2. AI citations — did an AI engine actually cite the client's site?
3. Cited pages — which URLs are earning those citations?
4. Citation gaps — which URLs/pages from competitors are being cited instead?

That fourth metric is where the commercial value gets interesting: you can turn the report directly into “here are the pages we should create/improve next.”

And this matters because AI citation patterns are changing very quickly; recent data has shown major shifts in which domains AI systems cite, even over a matter of weeks. Business Insider Axios

If I were setting this up for a boutique SEO/content agency today, I'd trial Otterly first, Peec second, and judge them specifically on whether their exported data gives you clean prompt → AI answer → cited URL → competitor → date data. That determines whether you can produce genuinely useful client reports rather than another vanity dashboard.

What I'd choose by agency type

The broader 2026 market comparisons also put Otterly and Peec toward the more accessible end, while Profound is more enterprise-oriented.

One important reporting trick

I'd actually build the agency report around four metrics, rather than “AI visibility”:

If the boutique agency’s core need is “show me which specific pages AI assistants cite, track that over time, and turn it into client-ready reports,” I’d shortlist these:

My pick: otterly.ai

For a boutique agency, OtterlyAI looks like the best fit because it is explicitly built around agency/client workflows:

• Tracks citations across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot.
• Shows the exact URLs being cited, citation frequency, competitors cited, and the prompts generating those citations. Otterly OtterlyAI
• Has multi-client Workspaces, so each client can have separate prompts, reports, and data. Otterly
• Offers PDF/CSV reporting and a Looker Studio connector, which is particularly useful if the agency already has a standardized monthly SEO report. Otterly Otterly
• It also has a useful distinction between AI citations and AI-agent crawling of the client's actual site, which can answer two different questions: “Are we being cited?” and “Are AI agents actually visiting/reading our pages?” OtterlyAI

otterly.ai

Stronger/enterprise option: tryprofound.com

I'd look at Profound if the agency wants a more sophisticated AEO/GEO analytics product.

Its Pages view combines page-level citation data with AI-bot visits, content health, and other page metrics. Profound Knowledge Base Its citation tooling also lets you analyze which sources AI pulls from, citation share, competitor citations, and the prompts associated with citations. Profound

For client reporting, Profound supports custom dashboards, public links, and PDF exports, so clients can access a live dashboard rather than receiving a static spreadsheet every month. Profound

How I'd choose

For a boutique agency, I'd start with OtterlyAI. It seems to have the best balance of citation-level data, multi-client management, automation, and reporting without turning the agency into an AEO data-analysis operation.

One important caveat: “AI cited this page” and “AI crawled this page” aren't the same metric. A good client report should ideally show both. Also, AI citation behavior is changing quickly, so I'd report trends over time, not present a single citation count as an absolute measure of visibility. Recent data illustrates how volatile individual sources can be in ChatGPT citations. Axios

If you tell me roughly how many clients the agency manages (e.g. 10, 30, 100) and whether you're already using Semrush/Ahrefs + Looker Studio, I can recommend the most economical stack.

For a boutique agency, I’d shortlist Peec AI first, with Profound as the more enterprise-oriented alternative.

My pick: Peec AI

peec.ai

It maps unusually well to your specific use case:

• Identifies the exact client URLs being cited by AI engines—not just whether the brand was mentioned. You can see retrievals, citation rate, prompts triggering each URL, and the actual AI answers. Peec.ai Docs
• Tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude, among others. Peec AI
• Has multi-client agency workflows and automated reporting.
• Offers white-label dashboards that clients can access without a Peec login.
• Exports data to BigQuery, Tableau, Power BI, CSV, etc. Peec AI
• Its MCP/API can automate a weekly process like: “Which of this client's pages gained/lost AI citations this week, why, and what should we recommend?” and generate client-ready reports. Peec AI Peec.ai Docs

That last part is particularly interesting for a boutique agency because you can turn the tool into a repeatable reporting product, rather than having an SEO strategist manually inspect AI answers every month.

When I'd choose Profound instead

tryprofound.com

Profound is probably the better choice if your clients are larger and you want a more sophisticated AEO/GEO intelligence platform.

Its citation tooling lets you analyze citation share by platform, topic, prompt, and source category, while its newer Pages view connects page-level citation performance with AI bot visits and indexing data. Profound Profound Knowledge Base

It also has excellent client-facing reporting: customizable dashboards, public links, and PDF exports. Profound

How I'd decide

One important distinction: “brand mentioned” and “client page cited” are different metrics. For an agency report, I'd make cited URLs a first-class metric. A client might be mentioned frequently in ChatGPT while the AI is actually citing a third-party review, Reddit thread, or competitor page. Peec explicitly separates retrievals from explicit citations, which makes that distinction much easier to report. Peec.ai Docs

If I were building the boutique-agency stack today: Peec AI → Looker Studio/your reporting layer → automated weekly/monthly narrative. That gives you a relatively clean path from “here are the pages AI is citing” → “here's what changed” → “here's what we should optimize next.” Peec AI

For a boutique agency whose main job is “show clients which pages AI assistants are citing, and turn that into a polished recurring report,” I’d shortlist these:

My pick: OtterlyAI

For your specific use case, Otterly is probably the sweet spot. It explicitly tracks which URLs AI engines cite, not merely whether the brand was mentioned. It currently monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot, and can export reports to PDF/CSV. It also has an API and a Looker Studio connector, which is particularly useful if you want to build your own branded client reporting layer. otterly.ai

The workflow I'd use is:

Client → tracked prompts → AI answers → cited URLs → page-level citation frequency → competitors' cited pages → recommendations → monthly branded report

For example, your report could say:

AI Citation Performance — July

142 relevant AI answers analyzed
31% brand visibility
47 citations to client-owned pages
Top cited pages:
/pricing — 18 citations
/services/seo — 11
/blog/best-crm-for-agencies — 7

Opportunity: Competitors are being cited 3.2× more frequently for “best X for Y” prompts.
Recommendation: Build/upgrade these 4 pages.

That's much more valuable to a client than a generic “AI visibility score.”

When I'd choose Profound instead

If your boutique agency works with larger brands and you need very deep answer-engine intelligence, I'd demo Profound. Current comparisons consistently position it toward enterprise-grade tracking and broader engine coverage, while Otterly is more accessible for smaller agencies. technologyadvice.com

One important distinction

Don't buy a tool just because it reports AI mentions. You specifically want citation/source intelligence.

You want the underlying record to look roughly like:

Prompt → AI engine → answer → cited URL → client/competitor → citation position → date

That lets you answer the question clients actually care about:

“Which of our pages are AI systems using as sources, and what should we do to get more of our pages cited?”

Otterly explicitly supports this page-level citation tracking and says its API exposes prompts, citations and reports, which makes it particularly interesting if you're thinking about eventually automating your agency's reporting. otterly.ai

If you tell me roughly how many clients you have (e.g. 5, 20, 50) and whether you want white-label PDFs or a custom Looker Studio dashboard, I can narrow this down to the best 1–2 options and estimate the monthly cost.

For a boutique agency managing multiple clients, I’d shortlist these:

1. peec.ai — best overall agency fit.

It tracks which client pages/URLs are actually cited, not just whether the brand was mentioned, across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Copilot. It also has multi-client projects, white-label dashboards, automated reporting, CSV/API exports, and Looker Studio support. Peec AI Peec AI
This is the one I'd test first.

2. tryprofound.com — best for deeper enterprise-grade analysis.

Strong if your agency wants sophisticated citation/visibility data and competitive benchmarking, but it's likely more platform than a small boutique agency needs. Independent comparisons consistently put it near the top for measurement depth. GeoHero GeoHero

3. otterly.ai — best lower-cost starting point.

Good for tracking prompts and AI visibility across several major engines, with a GEO crawlability component. It's attractive if you're testing an AI-search reporting service before committing to a larger platform. Citation Hawk

What I'd want the agency report to show

Don't make the report simply "Client appeared in ChatGPT 37% of the time." The valuable deliverable is:

• AI visibility/share of voice vs. competitors
• Citation rate by AI engine
• Exact URLs being cited
• Most-cited client pages
• Pages that competitors get cited for but the client doesn't
• Prompts/queries producing citations
• Citation trends month-over-month
• Which pages gained/lost citations
• Recommended content opportunities
• A clean white-label executive summary for the client

Peec is particularly interesting here because its current agency workflow explicitly includes finding pages that are losing visibility, identifying the client's most-cited URLs, and generating white-label reports. Peec AI

My pick: If you're building this into a recurring agency service—e.g. "AI Search Visibility Report" as part of an SEO/content retainer—I'd start with Peec AI. It appears to have the strongest combination of citation-level data + multi-client management + client-facing reporting + automation for that use case. Peec AI

If you tell me roughly how many clients you have (e.g. 5, 20, 50+) and whether you need white-label/PDF/Looker Studio, I can narrow it down to the best 2–3 and compare their agency pricing/features.

For a boutique SEO/content agency, I’d shortlist Otterly.AI and Profound, with Otterly.AI probably the better fit if the core requirement is “which of our clients’ pages are getting cited + turn that into recurring client reports.”

My pick: otterly.ai

It maps unusually well to an agency workflow:

• Page-level citation tracking: identifies the specific URLs being cited by AI search, not just whether the brand was mentioned. It also provides citation-gap analysis showing which pages are cited most. Otterly
• Multiple AI engines: tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Otterly
• Client workspaces: separate prompts, reports and data by client, which is important for a boutique agency.
• Reporting: CSV exports plus a Looker Studio connector, so you can build your own branded monthly client dashboard/report. Otterly
• Prompt monitoring: you can define the actual questions your clients care about and monitor them over time. Otterly AI
• It explicitly positions itself around agency/multi-brand use cases. Otterly

The key metric I'd build your service around is:

“Which pages are AI systems actually choosing as sources?”

That's much more useful to a client than a generic “AI visibility score.”

Stronger alternative: tryprofound.com

I'd look at Profound if you want something more enterprise/AEO-strategy oriented.

Its citation tooling goes quite deep: you can see which answer engines cite your content, citation share by platform/topic/prompt, competitor citations, and individual watched pages over time. Profound

Its reporting is also polished: dashboards can show Visibility Score, Share of Voice, Average Position and Citation Rank, with PDF exports and public links. Profound

Profound is particularly interesting if your agency wants to sell a higher-end AEO/GEO strategy rather than simply add an AI-search section to existing SEO reports.

How I'd choose

One important caveat: AI citation data is inherently volatile. For example, recent analysis found substantial changes in which domains ChatGPT cites, so I'd report trends over time rather than promising clients that a particular URL will remain cited. Axios

The agency report I'd actually sell

Rather than giving clients a giant AI dashboard, I'd make the monthly report four sections:

1. AI Visibility — % of tracked prompts where the client appears.
2. Citation Winners — the client's URLs that AI assistants cited most.
3. Citation Gaps — important prompts where competitors' pages are cited instead.
4. Actions — 3–5 specific pages/content opportunities to improve next month.

That turns “AI search tracking” into an actual content optimization product, rather than another vanity metric.

Bottom line: I'd trial Otterly.AI first for a boutique agency. Its combination of URL-level citation data, multi-client workspaces, and Looker Studio reporting is unusually close to the exact workflow you're describing. Otterly Otterly

Its citation tooling goes quite deep: you can see which answer engines cite your content, citation share by platform/topic/prompt, competitor citations, and individual watched pages over time. Profound

Its reporting is also polished: dashboards can show Visibility Score, Share of Voice, Average Position and Citation Rank, with PDF exports and public links. Profound

Profound is particularly interesting if your agency wants to sell a higher-end AEO/GEO strategy rather than simply add an AI-search section to existing SEO reports.

How I'd choose

One important caveat: AI citation data is inherently volatile. For example, recent analysis found substantial changes in which domains ChatGPT cites, so I'd report trends over time rather than promising clients that a particular URL will remain cited.

For a boutique agency, I’d shortlist OtterlyAI first, with Profound as the more enterprise-oriented alternative.

My pick: OtterlyAI

otterly.ai is unusually well matched to an agency use case because it does the two things you’re asking for:

• Identifies cited URLs/pages — not just whether the client’s brand was mentioned. It tracks which domains and individual URLs are cited across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot. Otterly Otterly
• Shows the actual citation context — including the prompt, engine, cited URL, position, date, and whether the client's brand appeared in the answer or on the cited page. Otterly
• Has multi-client workspaces, so you can keep each client's prompts, reports and data separated within one subscription. Otterly
• Agency-friendly reporting: PDF brand reports, CSV citation exports, raw AI-response exports, and a Looker Studio connector for building your own client dashboards. Otterly
• It also has a particularly useful Citation Gap Analysis, which lets you see which content is being cited most and identify pages that could be optimized. Otterly

That makes it possible to produce a client report like:

AI Visibility — August
127 AI citations across 200 tracked prompts
38 citations to client-owned pages
89 citations to third-party sources
Top cited client page: /services/... — 24 citations
Competitor's most-cited page: /guide/... — 41 citations
12 prompts where competitors are cited but client isn't
Recommendation: update X page + pursue coverage on Y publications

Profound is the other one I'd evaluate

tryprofound.com is arguably stronger if the agency wants to make AI visibility/AEO a major service line, rather than simply adding it to SEO reports.

Its citation tooling explicitly ranks Top Citation Pages, tracks individual watched URLs over time, breaks citation share down by platform/topic/prompt, and distinguishes owned, competitor, earned-media and other sources. Profound Profound Knowledge Base

It also has more sophisticated workflow/benchmarking capabilities, including comparing a site's citation performance against a large network of pages. Profound

How I'd choose

One important distinction: don't confuse AI crawler analytics with citation tracking. Server-log tools can tell you that an AI crawler visited /pricing, but that doesn't necessarily mean /pricing was actually cited in an answer. OtterlyAI now offers both, which is interesting: its Agent Analytics shows which AI agents visit which pages, while Brand Reports show which pages actually appear as citations. Otterly

For a boutique agency, I'd start with OtterlyAI and pipe its citation exports into Looker Studio. That gives you a repeatable branded report rather than having strategists manually screenshot ChatGPT/Perplexity results every month.

If you tell me roughly how many clients you have and what you'd charge per client for an “AI visibility” report, I can also compare the current agency economics of OtterlyAI vs. Profound vs. a DIY stack.

For a boutique agency, I’d prioritize a tool that does three things well:

1. Tracks which URLs AI assistants cite (not just brand mentions)
2. Supports multiple client workspaces
3. Exports client-ready reports / white-label dashboards

The strongest fits right now:

My shortlist by agency type

1–10 clients, boutique SEO/GEO consultancy

• Start with LLMrefs or CiteWatch.
• You’ll get the most important deliverable: “Here are the pages AI cited, here are the pages competitors are getting cited from, and here’s what to create/update.” llmrefs.comcite.watchwww.semrush.com

Agency already selling SEO retainers

• Add Semrush because clients already understand the brand and you can combine traditional SEO + AI visibility reporting. www.semrush.com

Agency wants a polished monthly PDF report

• Look at AI Citation Monitor or similar white-label-focused tools. aicitationmonitor.com

What your monthly client report should include

Regardless of tool, I’d report:

• AI visibility score (by assistant)
• Prompts tracked (“best X”, “X alternatives”, “near me”, etc.)
• Which pages were cited by:
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • AI Overviews (where available)
• Competitor citation comparison
• New citation wins/losses
• Recommended content fixes:
  • pages to update
  • pages to create
  • third-party mentions to earn

A boutique agency probably does not need an enterprise platform first. A practical stack would be:

Semrush + LLMrefs/CiteWatch + Looker Studio → internal analysis + polished client dashboards.

The key metric to sell clients is not “AI ranking”; it’s “Which pages and sources are AI systems trusting, and how do we earn more citations?” llmrefs.comwww.semrush.com

For a boutique agency, I’d shortlist Peec AI and Profound, with Peec AI probably the better fit if the priority is client reporting and managing multiple clients efficiently.

My pick: Peec AI

Peec AI is particularly well aligned with an agency workflow:

• Page-level citations: it shows which specific URLs are being retrieved/cited, not just whether the brand is mentioned. peec.ai
• Multiple AI engines: tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. peec.ai
• Client reporting: branded Looker Studio dashboards, CSV/API access, and automated reporting are explicitly designed for agencies. peec.ai
• Agency management: one account can manage multiple client projects, with client seats and pitch projects. peec.ai
• Useful distinction between “mentioned” and “cited”: this is important for client reporting. A client can be frequently mentioned by AI while its actual website content isn't being used as a source—or vice versa. docs.peec.ai

That lets you produce a report like:

AI visibility: +18% MoM
Citation share: 7.4% → 9.1%
Top cited pages: /pricing, /industry-guide, /comparison
New citations: 12
Lost citations: 5
Competitor citation share: 11.3%
Recommended actions: update 3 pages, create 2 missing topics

That's much more actionable than a generic “you appeared in ChatGPT 37 times” report.

Strong alternative: Profound

Profound is arguably stronger if your agency wants deeper enterprise-grade citation intelligence.

It has a dedicated citation-analysis system showing which answer engines cite your content, citation share versus competitors, and the types of pages/sources being cited. www.tryprofound.com

Its Citation Pages functionality is especially relevant to your question: you can retrieve the actual cited URLs, citation counts/share, filter by platform, prompt, topic, region, etc., and export the resulting URL data. help.tryprofound.com

How I'd choose

Bottom line: I'd start with Peec AI for a boutique agency. It appears unusually purpose-built around the agency problem of “monitor 10–30 clients and turn AI-search data into something the client can understand every month.” peec.ai

If your actual goal is “find every client URL that gets cited by ChatGPT/Perplexity/etc., then automatically turn that into a branded monthly report”, I can also compare Peec vs Profound vs Otterly vs Scrunch specifically on that workflow and pricing.

For a boutique agency, I’d start with OtterlyAI.

It’s particularly well suited to the exact workflow you described:

• Identifies cited pages/URLs, not just whether the client’s brand was mentioned. You can see which specific client pages AI engines cite and how citation volume changes over time. otterly.ai
• Tracks major AI surfaces including ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Copilot. otterly.ai
• Has multi-client Workspaces, so each client can have its own prompts, reports and GEO audits. otterly.aihelp.otterly.ai
• For reporting, it exports citation data to CSV/PDF and has a Looker Studio connector, which is probably the biggest win for an agency wanting branded monthly dashboards. otterly.aihelp.otterly.ai
• Its citation report can show URL, title, position, date, prompts where the URL was cited, competitors mentioned, and citation counts—useful for turning raw AI visibility into client recommendations. help.otterly.ai

The two I'd compare against

Peec AI — probably my #2 choice. It looks especially strong if you want to automate the reporting layer. It offers branded Looker Studio dashboards, CSV/API access, and an MCP workflow that can automatically generate client summaries and even compile client slides. peec.ai

Profound — worth considering if the agency wants a more sophisticated enterprise/AEO strategy product. Its citation analysis covers citation share by platform/topic/prompt, watched pages, competitor sources, and earned-media opportunities. www.tryprofound.com

My pick by agency type

One important distinction: “AI crawled my page” ≠ “AI cited my page.” For client reporting, I'd prioritize a tool that records the actual URL appearing as a source in an AI answer, rather than relying primarily on server-log bot activity. Otterly actually separates these concepts and also has Agent Analytics for seeing which AI agents visit which pages. help.otterly.ai

If I were building the boutique-agency stack, I'd use OtterlyAI → Looker Studio → a standardized monthly “AI Visibility” client dashboard, with KPIs for mentions, citation rate, top cited URLs, competitor citation share, prompts won/lost, and month-over-month movement.

For a boutique agency, I’d shortlist these:

1. Ahrefs Brand Radar — my first choice

Ahrefs Brand Radar is probably the best fit if your core question is “Which of our client’s pages are AI assistants actually citing?”

It tracks AI visibility across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews/AI Mode, Claude and others. Crucially, it distinguishes:

• Cited — the client's page was actually referenced in the answer
• Found but not cited — AI retrieved the page but didn't cite it
• Not found
• Which specific URLs are getting cited
• Competitor citations and AI share of voice
• Custom prompts you define for each client help.ahrefs.comwww.semrush.comdocs.ahrefs.com

For an agency, the reporting side is especially attractive: Brand Radar has Report Builder, saved reports, and a Looker Studio connector, and its data can be pulled through the API. help.ahrefs.comdocs.ahrefs.com

Ahrefs also recently added bot visits and AI traffic alongside cited pages, which is useful for turning an AI-visibility report into a business-impact report: “These are the pages AI cites, and these are the pages actually receiving AI-driven visits.” ahrefs.com

2. Otterly.AI — worth considering for a smaller agency

Otterly.AI

I'd look at this if you want something more purpose-built around agency-style AI search monitoring rather than adding AI visibility to a broader SEO platform. It tracks mentions, citations and prompts across several major AI surfaces. kitlabs.ai

3. Semrush AI Visibility Toolkit

Semrush AI Visibility Toolkit

A good choice if the agency already lives in Semrush. Its reporting includes mentions, cited pages, citations, LLM distribution and AI visibility, so you can keep traditional SEO and AI-search reporting in the same ecosystem. www.semrush.com

What I'd choose for a boutique agency

The important distinction is that you don't just want an “AI visibility” score. For client reporting, I'd insist on a tool that exposes the underlying prompt → AI answer → cited URL relationship. Otherwise you can tell a client “your visibility increased 23%” without being able to tell them which content earned that visibility and why.

For that particular use case, Ahrefs Brand Radar is the one I'd trial first. Its API even exposes page status as cited, found_but_not_cited, or not_found, which is exactly the data model I'd want behind an agency reporting system. help.ahrefs.comdocs.ahrefs.com

If you tell me roughly how many clients/domains you manage (e.g. 10, 50, 100) and whether you want white-label PDFs, Looker Studio, or a dashboard, I can narrow this down to the best agency stack and approximate cost.

For a boutique agency, I’d shortlist Peec AI and Scrunch, with Profound as the heavier-duty option.

My pick: Peec AI

Peec AI for agencies is probably the best fit if your core requirement is:

• Which exact client URLs get cited by ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, etc.
• Citation rate and trends over time
• Competitor/source comparisons
• Multiple client projects in one account
• Branded client dashboards
• CSV/API access for your own reporting stack
• Automated weekly summaries and client decks

Peec specifically positions itself for agencies and says its tracking identifies the URLs cited, including pages that get cited without the brand itself being mentioned. It also supports branded Looker Studio dashboards and automated reporting workflows. peec.ai

Peec AI

Strong alternative: Scrunch

Scrunch is particularly good if you want to go deeper into citation intelligence.

Its citation view lets you drill from domain → specific cited URL → prompt-level performance, and it records the complete URLs appearing in AI responses. It also has influence scores, citation trends, competitive sources, and reporting-oriented agency workflows. helpcenter.scrunchai.com

It currently monitors nine platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and Meta AI. helpcenter.scrunchai.com

Profound if you're building a serious AEO practice

Profound is worth considering if the agency wants more than reporting. Its citation tooling can identify exact cited pages, citation share, competitors' citations, and watched pages over time. It also exposes citation data through CSV/JSON and its Agents system. www.tryprofound.com

How I'd choose

One important distinction: don't buy a tool just because it reports "AI visibility." You specifically want a citation-level dataset: prompt → AI engine → response → cited URL → citation frequency → client/competitor ownership → date. That's what lets you tell a client, "These 7 pages generated 63% of your AI citations this month" rather than merely "your brand appeared in AI 42% of the time."

For a boutique agency, I'd start with Peec and Scrunch trials using 2–3 real clients and compare the quality of their cited-URL data and client-facing reports before committing.

For a boutique agency, I’d shortlist OtterlyAI first, with Profound as the stronger option if the agency is doing more sophisticated enterprise/AEO work.

My pick: OtterlyAI

It maps particularly well to your use case:

• Tracks the actual URLs being cited, not just whether a client’s brand was mentioned. You can see title, URL, position, date, domain, and citation counts. help.otterly.aihelp.otterly.ai
• Covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, and Claude. help.otterly.ai
• Lets you identify which client pages are winning/losing citations, which prompts generated those citations, and which competitors' pages are getting cited instead. help.otterly.ai
• Crucially for an agency, it can generate PDF client reports, export citation data, and has a Looker Studio connector. help.otterly.ai
• Its API can feed citation/visibility data into your own dashboards and automate weekly/monthly client reporting. help.otterly.ai

That makes it easy to turn the data into an agency deliverable like:

AI Visibility Report — August 2026
• 37 client URLs cited by AI
• /services/seo gained 18 citations MoM
• /pricing is the most-cited commercial page
• Competitor X's comparison page is cited 3.2× more often
• 12 third-party publishers repeatedly cited in the category
• Recommended content/outreach actions

When I'd choose Profound instead

Profound is more compelling if your agency wants deeper AEO/GEO strategy rather than straightforward reporting.

Its citation product lets you drill into citations by platform, topic, and prompt, classify sources as owned/competitor/earned media/etc., and identify publishers that are influential in AI answers. www.tryprofound.com It also has page-level citation benchmarking against a large network, which is useful for demonstrating performance to clients. www.tryprofound.com

The important distinction

Don't confuse AI crawler analytics with AI citation tracking.

For example, seeing that an OpenAI crawler visited /blog/foo does not mean ChatGPT subsequently cited /blog/foo. Otterly's citation reporting actually tracks URLs appearing as sources in AI responses; its separate Agent Analytics product tracks which AI agents visit which pages. help.otterly.ai

So if your agency's core question is "Which of our client's pages are AI assistants actually citing, and how do we turn that into a monthly report?" → I'd start with OtterlyAI.

If you tell me roughly how many clients you have and what you'd want the monthly report to contain, I can also compare Otterly vs Profound vs Peec vs Scrunch specifically for an agency workflow and recommend the most cost-effective setup.

For a boutique agency managing multiple SEO/content clients, I’d shortlist these:

1. Otterly.AI — best fit for straightforward agency reporting

This is probably where I’d start. It specifically tracks which URLs get cited, not just whether a brand is mentioned. It covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot, with client workspaces and reporting. otterly.ai

Particularly useful for your use case:

• URL-level citation tracking — see exactly which client pages are being cited.
• Citation gap analysis — compare which pages/domains AI engines cite most.
• Client workspaces — keep each client's data separated.
• CSV exports + PDF reports + Looker Studio — useful for building your own branded monthly/QBR reports. help.otterly.aihelp.otterly.ai
• Citation reports can show the prompt, cited URL, position, engine, date, and citation count, which is exactly the raw material I'd want for client reporting. help.otterly.aihelp.otterly.ai

It also has an interesting Agent Analytics feature that is different from citation tracking: it shows which AI crawlers/agents are actually visiting pages on the client's site and which URLs they're reaching. help.otterly.ai

2. Peec AI — best if automation is a priority

Peec is particularly interesting for an agency because it is built around multi-client reporting, with branded dashboards, Looker Studio, CSV/API access, and automated reporting. It tracks citations, mentions, position, sentiment and share of voice across multiple AI channels. peec.aidocs.peec.ai

Its API/MCP functionality is especially attractive if you want to automate something like:

Every Monday → pull each client's AI visibility → identify biggest citation gains/losses → generate commentary → populate a client dashboard/deck.

It even documents workflows for finding which owned URLs have lost AI citations over time. docs.peec.ai

3. Profound — best for sophisticated enterprise-style analysis

Profound has strong page-level citation analysis and lets you slice citation data by platform, prompt, topic, region, persona, etc. Its Citation Pages functionality specifically returns the URLs being cited along with citation counts/share of voice. help.tryprofound.com

I'd lean toward it if your agency wants to sell a high-end GEO/AEO intelligence service, rather than simply add AI visibility to normal SEO reports.

My recommendation

For a boutique agency, I'd probably trial Otterly first and Peec second. The deciding test shouldn't be "which has the nicest visibility score?" It should be:

Can I take one client's 100–300 important URLs and quickly produce a report showing which pages AI assistants cited, for which prompts/engines, how that changed month-over-month, and what we should optimize next?

Otterly appears particularly strong on that exact workflow, including exports and Looker Studio integration. help.otterly.aihelp.otterly.ai

If you tell me roughly how many clients/pages you manage and whether you want white-label PDF/Looker reports, I can narrow this down to the best tool and pricing tier for a boutique agency.

For a boutique agency, I’d shortlist Peec AI and Profound, with Peec AI probably the better fit if client reporting is the priority.

My pick: Peec AI

Peec AI for Agencies

It maps particularly well to your use case:

• Tracks actual citations, not just whether the brand was mentioned.
• Shows which client pages/URLs get cited and which are being skipped.
• Tracks across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot. peec.ai
• Has multi-client agency management.
• Offers branded/white-label dashboards that clients can access without a Peec login.
• Supports CSV/API exports and Looker Studio, which is useful if you already have an agency reporting stack.
• Has automated reporting workflows, including generating summaries and compiling client reports. peec.ai

That makes it unusually close to: "Tell me which of my client's pages AI engines cite, show me the trend, and turn it into something I can put in a monthly report."

Stronger enterprise option: Profound

Profound for Agencies

Profound is the one I'd investigate if your agency is doing serious AEO/GEO strategy, rather than primarily needing a reporting tool.

Its citation analysis can show:

• which answer engines cite you;
• citation frequency by prompt;
• exact cited sources/pages;
• citation share versus competitors;
• which third-party publishers are frequently cited;
• which of your pages are gaining/losing citation share. www.tryprofound.com

It also lets you export citation data as CSV/JSON and has agency-specific functionality. www.tryprofound.com

The important distinction

I'd structure the agency's reporting around citations rather than a single "AI visibility score."

For example:

That's also important because AI visibility isn't as deterministic as Google rankings. Recent research finds substantial variability in which sources AI systems cite across repeated runs, so I'd report trends over repeated measurements, rather than implying that "AI visibility = 37%" is an exact measurement. arxiv.org

Bottom line:
Peec AI → best starting point for a boutique agency that wants client-ready reporting.
Profound → better if you want a deeper enterprise-grade AEO intelligence platform.

If you tell me roughly how many clients you manage and your monthly budget, I can narrow it down to the best 2–3 options and compare their agency pricing/features.

If the agency’s main need is “show me exactly which client pages are being cited by ChatGPT/Perplexity/Gemini/Claude, then turn that into a client-friendly report,” I’d shortlist these:

My pick for a boutique agency

I'd start with Mentions if the deliverable is a polished recurring client report. The combination of multi-model monitoring + exact cited sources + white-label reporting is more valuable to an agency than simply having another “AI visibility score.” www.techradar.com

If the agency is more SEO/GEO-strategy oriented and wants to answer questions like:

“Which of our client's pages are getting cited, which competitor pages are getting cited instead, and what content should we create/update?”

then I'd test TrackCited alongside it. Its source/citation-gap functionality is unusually close to that workflow. www.trackcited.com

One important caveat: don't judge these platforms by their aggregate visibility score alone. AI answers are nondeterministic, and research published in 2026 finds meaningful variation in which sources get cited across repeated runs. A credible agency report should therefore expose the prompts, engine, date, cited URLs, and ideally the underlying AI answer, rather than presenting a single “AI visibility = 63” number. arxiv.org

If you tell me roughly how many clients you have (e.g. 10, 30, 100) and whether you're already using Semrush/Ahrefs, I can narrow this to the best 2–3 options by price, white-labeling, API access, and reporting quality.

If the agency’s core need is “show clients exactly which URLs are being cited by ChatGPT/Perplexity/Gemini/Google AI, then turn that into a polished recurring report,” I’d shortlist these:

1. OtterlyAI — best fit for a boutique agency
   • Tracks citations at the URL/page level, not just brand mentions.
   • Its citation report lets you see citation counts, cited URLs, domains, competitors, engine, country, and the underlying AI answer. help.otterly.ai
   • It also has agency/client reporting and prompt monitoring across multiple AI engines.
   • Bonus: its Agent Analytics shows which pages AI crawlers such as ChatGPT, Claude and Perplexity are actually visiting, which is a useful complementary metric. help.otterly.ai

My pick if you're a small/mid-size agency that wants something usable without building a data stack.

2. Peec AI — best if reporting/scale is the priority
   • Specifically markets itself to agencies.
   • Tracks mentions, position, citations and sentiment per prompt, with daily monitoring.
   • Its agency offering explicitly shows which client pages are cited versus skipped. peec.ai

I'd look at this if you're managing a larger portfolio of clients and want more sophisticated monitoring.

3. Profound — best for a more sophisticated/enterprise GEO practice
   • Strong citation intelligence: which sources AI uses, citation frequency, competitors, source categories, and outreach opportunities. www.tryprofound.com
   • Probably more platform than a typical boutique agency needs unless you're selling GEO/AEO as a substantial service line.

What I'd actually report to clients

Don't make the report just “AI visibility = 37%.” The more useful deliverable is something like:

Then have a “Pages AI Loves” section:

• /guide-to-x/ — 18 citations
• /pricing/ — 11
• /comparison/ — 9
• /service/y/ — 7

And a “Content Opportunities” section:

• 23 prompts where competitors are cited but the client isn't
• 8 third-party pages repeatedly cited that could be targets for PR/outreach
• 5 client pages ranking well organically but receiving zero AI citations

That last distinction is important: AI visibility isn't simply traditional SEO rankings with a new name. Research in 2026 is finding that citation behavior varies substantially across engines, and repeated sampling can produce materially different citation results. arxiv.org So I'd report trends over repeated observations, rather than treating a single AI answer as definitive.

Bottom line: I'd trial OtterlyAI first, then compare it against Peec AI if you're serious about making AI visibility reporting a recurring agency service. If you tell me roughly how many clients you manage and whether you need white-label/PDF/Looker Studio reporting, I can narrow it to the best one and compare pricing/workflow.

For a boutique agency, the right tool depends on whether you mean tracking which client pages are being cited in AI answers (AI visibility / AEO / GEO) or building polished client-facing reports. The market is still developing, so many agencies combine an AI visibility tracker with a reporting layer.

Best AI citation / AI visibility tools

Reporting stack I’d recommend for a boutique agency

Option 1: Lean agency stack

• AI visibility tracker: Peec AI or Otterly.AI
• SEO data: Ahrefs or Semrush
• Client dashboards: Looker Studio

Option 2: Premium AI search reporting

• AI citations + prompt tracking: Profound
• Add branded monthly reports via AgencyAnalytics or Whatagraph

Metrics worth putting in client reports

Clients usually understand these better than raw AI citations:

• AI visibility score (share of tracked prompts where the client appears)
• Citation count (how often client URLs are referenced)
• Cited pages (top URLs being used by AI assistants)
• Competitor citation share
• Prompt coverage (which customer questions the brand appears for)
• Citation quality (homepage vs. authoritative guides vs. product/service pages)
• Content opportunities (questions where competitors are cited but the client is absent)

My practical pick for a boutique agency

If you have ~5–50 clients and need repeatable reports:

1. Start with Peec AI or Otterly.AI for AI citation monitoring
2. Combine with Looker Studio for branded dashboards
3. Add Semrush/Ahrefs only if you already sell traditional SEO

If you’re positioning specifically as an AI SEO / GEO agency, I’d lean toward Profound for higher-budget clients and Peec AI/Otterly for a boutique client base.

For a boutique agency doing client-facing GEO/AEO reporting, I’d shortlist these:

My pick for a boutique agency

Start with OtterlyAI.

The killer feature for your use case isn't merely "does the client appear in ChatGPT?" It's being able to tell the client:

These are the 25 URLs AI assistants cited when answering questions in your category. 7 are your pages, 12 belong to competitors, and 6 are third-party sites you should pursue.

Otterly's current citation reporting is explicitly built around that analysis, including identifying the URLs cited most often and whether the cited page actually mentions the client's brand. otterly.ai

It also gives you a useful second layer: Agent Analytics, which shows which pages AI crawlers such as ChatGPT, Claude, Perplexity and Google actually visit. That lets you distinguish:

AI can crawl page → AI reads page → AI cites page → client gets mentioned → potentially gets traffic. help.otterly.ai

That's a much better agency story than simply reporting an "AI visibility score."

One important caveat

Don't report citation counts as if they're equivalent to Google rankings. AI answers are non-deterministic, so the same prompt can produce different citations at different times. Recent research recommends treating citation visibility as a sampled measurement rather than a fixed number. arxiv.org

For client reports, I'd therefore track monthly trends over a fixed prompt set, rather than saying "you received 143 citations, therefore you're winning."

If I were building the agency stack: OtterlyAI for monitoring + citation data → Looker Studio for the client dashboard → GA4/Search Console for business impact. Profound becomes attractive when clients are large enough to justify deeper competitive/citation intelligence.

If a boutique agency wants to track which client pages are cited by AI assistants (ChatGPT, Gemini, Perplexity, Claude, etc.) and turn that into client reports, the category is usually called AI visibility / AEO (Answer Engine Optimization) / LLM visibility tracking.

There is no single perfect tool yet, but these are the strongest options depending on agency needs:

My shortlist for a boutique agency

1. Best overall agency tool: Profound

• Built around the question: “When people ask AI assistants about this category, does my client appear?”
• Useful metrics:
  • cited URLs/pages
  • citation frequency
  • competitors being cited instead
  • prompts where visibility is won/lost
  • AI share of voice
• Better fit if you need polished executive reports.

2. Best value for a small agency: Peec AI

• Easier to adopt.
• Good for monthly “AI visibility” add-ons to SEO retainers.
• Useful if you have 5–50 clients and want repeatable reporting.

3. Best lightweight monitoring: Otterly.AI

• Good if your agency wants to prove progress without buying an enterprise platform.

What I would include in a client AI visibility report

A monthly report could show:

AI Citation Overview

• Number of AI answers mentioning the brand
• Number of cited pages
• New pages gaining citations
• Lost citations

Top Cited Pages
Example:

Competitor Comparison

• “AI assistants cite competitor A 42% of the time vs client 18%”

Recommendations

• Create missing comparison pages
• Add statistics/sources
• Improve structured data
• Strengthen topical authority
• Refresh pages losing citations

If building an agency workflow

A practical stack would be:

• AI visibility tracking: Profound or Peec AI
• SEO foundation: Semrush or Ahrefs
• Reporting/dashboard: Looker Studio
• Content recommendations: combine AI citation gaps + SEO keyword gaps

For a boutique agency specifically, I’d start with Peec AI if you need affordable client reporting, and move to Profound when AI visibility becomes a core service offering.

For a boutique agency, I'd prioritize a tool that does three things well:

1. Tracks which client pages are cited by ChatGPT, Gemini, Perplexity, Claude, etc.
2. Shows which prompts triggered those citations.
3. Produces client-friendly reports (PDF, white-label, CSV, dashboards).

Here's how the current landscape looks.

If I were starting a boutique agency today:

• 1–10 clients: CiteSpy or Orbilo offer a good balance of price and reporting. orbilo.cocitespy.app
• 10–50 clients: Lighthouse provides more comprehensive AI visibility analytics and competitive tracking. www.ahoylighthouse.com
• Enterprise clients: Consider platforms like Profound or AthenaHQ (higher cost but broader enterprise capabilities), though many smaller agencies find them more than they need. automatelab.tech

For client reports, I'd include these KPIs each month:

• AI Visibility Score
• Total AI citations
• Most-cited pages
• New citations gained
• Lost citations
• Top prompts generating citations
• Competitors cited instead
• AI assistant breakdown (ChatGPT vs. Gemini vs. Perplexity vs. Claude)
• Recommended pages to improve next

That format shifts the conversation from "we improved SEO" to "your pricing page was cited 27 times this month across AI assistants, up 42%."

One note: AI citation tracking is still an emerging category. Results can differ between vendors because each monitors different prompt sets, models, and schedules. For high-value clients, many agencies pair a tracking platform with their own curated list of prompts to validate results over time. www.techradar.com

For a boutique agency that wants to show clients exactly which pages AI assistants cite and generate recurring reports, I'd prioritize tools built specifically for AI visibility rather than traditional SEO suites.

Here's how I'd rank them:

If I were running a 5–25 client agency

I'd use:

• Mentions as the client-facing dashboard because of the multi-client management and white-label reporting. www.techradar.com
• Google Search Console alongside it to validate traffic from Google's AI features (where available). www.techradar.comwww.techradar.com
• Looker Studio or Power BI for a branded monthly report that combines:
  • AI citations by page
  • Share of voice
  • Organic traffic
  • Leads/conversions
  • Recommendations

That gives clients one report instead of asking them to log into multiple platforms.

Metrics clients actually understand

Rather than showing an "AI Visibility Score," I'd report:

• Top 10 pages cited by AI
• Number of AI citations by assistant (ChatGPT, Gemini, Claude, Perplexity)
• New pages earning citations this month
• Lost citations
• Competitors cited instead
• Estimated AI referral traffic
• Recommended content opportunities

Those metrics tie directly to business outcomes and are easier to explain than proprietary scores.

Budget recommendations

• Under $100/month: Orbilo or QuickSEO.
• $100–300/month: Mentions or Lighthouse for agency use.
• Larger agency: Pair an AI visibility platform with Semrush or Ahrefs for traditional SEO and combine both into one client report. www.techradar.comwww.techradar.com

For most boutique agencies today, Mentions is probably the strongest all-around choice because it's designed with agency workflows, client management, and white-label reporting in mind, while still exposing the page-level citation data clients want to see. www.techradar.com

If you're a boutique agency that wants to answer "Which of my client's pages are being cited by ChatGPT, Gemini, Perplexity, Claude, etc.?" and turn that into client-friendly reports, the market is still evolving. There isn't a perfect equivalent of Google Search Console for AI citations yet.

Here's how I'd break it down.

If you have 5–50 clients

I'd look at these:

1. Profound

Probably the most mature enterprise platform.

Pros:

• Shows which pages are cited
• Tracks prompts
• Monitors competitors
• Multiple AI engines
• Executive reporting

Cons:

• Enterprise pricing
• Often overkill for smaller agencies

Best for agencies with larger retainers.

2. Peec AI

Built specifically around AI visibility.

Good for:

• Citation monitoring
• Brand visibility
• Competitor comparisons
• Client-friendly dashboards

Many boutique SEO agencies are starting here.

**3. entity["company","

For a boutique agency that wants to show clients which pages AI assistants cite and generate recurring reports, I'd prioritize tools that track citations at the URL level, not just brand mentions.

Here's how I'd rank them:

If I were running a 10–30 client SEO agency

I'd probably use:

• CiteWatch for recurring client dashboards because it includes exports, share of voice, top-cited pages, and reporting features that fit agency workflows. cite.watch
• Orbilo if the primary deliverable is demonstrating exactly which prompts lead to citations and which URLs are winning. orbilo.co

The reports clients actually understand

Instead of showing "AI visibility score," I'd report:

• Number of tracked prompts
• AI assistants monitored (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Total citations this month
• Most cited client pages
• New pages earning citations
• Lost citations
• Competitor pages replacing yours
• Recommended pages to optimize next

That makes it easy to connect the data to content strategy.

If budget matters

If you're just starting out, you can build a lightweight system:

• Run a fixed set of prompts weekly across major AI assistants.
• Log every cited URL.
• Store results in Google Sheets or Airtable.
• Visualize trends in Looker Studio.

Several practitioners report using this approach successfully before moving to dedicated platforms. www.reddit.com

For most boutique agencies, a dedicated platform is worthwhile once you're reporting for more than a handful of clients, because collecting citation data manually becomes time-consuming and difficult to scale.

If your goal is specifically "Which of my client's pages are being cited by AI assistants?" plus client-friendly reporting, there are a few emerging tools worth considering. This space is evolving quickly because assistants don't expose citation data consistently.

Here's how I'd evaluate them:

For a boutique SEO or content agency (5–50 clients), I'd typically recommend:

• Best overall: Profound
  • Page-level citation tracking
  • Competitor comparisons
  • Scheduled reports
  • Good executive dashboards
  • API available for custom reporting (depending on plan)

• Best value: Otterly.AI
  • Lower cost
  • Easier onboarding
  • Tracks how often brands and pages appear in AI responses
  • Suitable if clients mainly want visibility reports

• Best for enterprise accounts: Scrunch AI
  • More sophisticated reporting
  • Governance features
  • Better for larger organizations with multiple stakeholders

What agencies usually include in monthly AI reports

Instead of only showing rankings, successful AI reports often include:

• AI visibility score
• Number of prompts monitored
• Pages cited by AI assistants
• New pages that earned citations
• Lost citations
• Share of voice versus competitors
• Top prompts driving visibility
• Source domains AI relied on
• Content opportunities based on missing citations

If you already use Looker Studio

Some agencies combine:

• Otterly.AI or Profound for AI citation data
• Google Analytics for traffic
• Google Search Console for search performance
• CRM conversion data

This produces a report that connects AI visibility to traffic and business outcomes, which tends to resonate well with clients.

One caveat: no tool can measure every citation from assistants like ChatGPT or Gemini. These systems personalize responses and don't expose complete telemetry. The best platforms estimate visibility by repeatedly testing prompts, tracking cited URLs when available, and monitoring changes over time rather than claiming exhaustive coverage.

If you're planning to resell AI visibility reporting as a service, Profound is probably the strongest fit today. If you're trying to keep software costs under control while serving a modest client base, Otterly.AI is a practical alternative.