ChatGPT answers, unedited

For a boutique agency managing multiple clients, I’d shortlist these:

1. peec.ai — best overall agency fit.

It tracks which client pages/URLs are actually cited, not just whether the brand was mentioned, across ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, and Copilot. It also has multi-client projects, white-label dashboards, automated reporting, CSV/API exports, and Looker Studio support. Peec AI Peec AI
This is the one I'd test first.

2. tryprofound.com — best for deeper enterprise-grade analysis.

Strong if your agency wants sophisticated citation/visibility data and competitive benchmarking, but it's likely more platform than a small boutique agency needs. Independent comparisons consistently put it near the top for measurement depth. GeoHero GeoHero

3. otterly.ai — best lower-cost starting point.

Good for tracking prompts and AI visibility across several major engines, with a GEO crawlability component. It's attractive if you're testing an AI-search reporting service before committing to a larger platform. Citation Hawk

What I'd want the agency report to show

Don't make the report simply "Client appeared in ChatGPT 37% of the time." The valuable deliverable is:

• AI visibility/share of voice vs. competitors
• Citation rate by AI engine
• Exact URLs being cited
• Most-cited client pages
• Pages that competitors get cited for but the client doesn't
• Prompts/queries producing citations
• Citation trends month-over-month
• Which pages gained/lost citations
• Recommended content opportunities
• A clean white-label executive summary for the client

Peec is particularly interesting here because its current agency workflow explicitly includes finding pages that are losing visibility, identifying the client's most-cited URLs, and generating white-label reports. Peec AI

My pick: If you're building this into a recurring agency service—e.g. "AI Search Visibility Report" as part of an SEO/content retainer—I'd start with Peec AI. It appears to have the strongest combination of citation-level data + multi-client management + client-facing reporting + automation for that use case. Peec AI

If you tell me roughly how many clients you have (e.g. 5, 20, 50+) and whether you need white-label/PDF/Looker Studio, I can narrow it down to the best 2–3 and compare their agency pricing/features.

For a boutique SEO/content agency, I’d shortlist Otterly.AI and Profound, with Otterly.AI probably the better fit if the core requirement is “which of our clients’ pages are getting cited + turn that into recurring client reports.”

My pick: otterly.ai

It maps unusually well to an agency workflow:

• Page-level citation tracking: identifies the specific URLs being cited by AI search, not just whether the brand was mentioned. It also provides citation-gap analysis showing which pages are cited most. Otterly
• Multiple AI engines: tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini and Copilot. Otterly
• Client workspaces: separate prompts, reports and data by client, which is important for a boutique agency.
• Reporting: CSV exports plus a Looker Studio connector, so you can build your own branded monthly client dashboard/report. Otterly
• Prompt monitoring: you can define the actual questions your clients care about and monitor them over time. Otterly AI
• It explicitly positions itself around agency/multi-brand use cases. Otterly

The key metric I'd build your service around is:

“Which pages are AI systems actually choosing as sources?”

That's much more useful to a client than a generic “AI visibility score.”

Stronger alternative: tryprofound.com

I'd look at Profound if you want something more enterprise/AEO-strategy oriented.

Its citation tooling goes quite deep: you can see which answer engines cite your content, citation share by platform/topic/prompt, competitor citations, and individual watched pages over time. Profound

Its reporting is also polished: dashboards can show Visibility Score, Share of Voice, Average Position and Citation Rank, with PDF exports and public links. Profound

Profound is particularly interesting if your agency wants to sell a higher-end AEO/GEO strategy rather than simply add an AI-search section to existing SEO reports.

How I'd choose

One important caveat: AI citation data is inherently volatile. For example, recent analysis found substantial changes in which domains ChatGPT cites, so I'd report trends over time rather than promising clients that a particular URL will remain cited. Axios

The agency report I'd actually sell

Rather than giving clients a giant AI dashboard, I'd make the monthly report four sections:

1. AI Visibility — % of tracked prompts where the client appears.
2. Citation Winners — the client's URLs that AI assistants cited most.
3. Citation Gaps — important prompts where competitors' pages are cited instead.
4. Actions — 3–5 specific pages/content opportunities to improve next month.

That turns “AI search tracking” into an actual content optimization product, rather than another vanity metric.

Bottom line: I'd trial Otterly.AI first for a boutique agency. Its combination of URL-level citation data, multi-client workspaces, and Looker Studio reporting is unusually close to the exact workflow you're describing. Otterly Otterly

Its citation tooling goes quite deep: you can see which answer engines cite your content, citation share by platform/topic/prompt, competitor citations, and individual watched pages over time. Profound

Its reporting is also polished: dashboards can show Visibility Score, Share of Voice, Average Position and Citation Rank, with PDF exports and public links. Profound

Profound is particularly interesting if your agency wants to sell a higher-end AEO/GEO strategy rather than simply add an AI-search section to existing SEO reports.

How I'd choose

One important caveat: AI citation data is inherently volatile. For example, recent analysis found substantial changes in which domains ChatGPT cites, so I'd report trends over time rather than promising clients that a particular URL will remain cited.

For a boutique agency, I’d shortlist OtterlyAI first, with Profound as the more enterprise-oriented alternative.

My pick: OtterlyAI

otterly.ai is unusually well matched to an agency use case because it does the two things you’re asking for:

• Identifies cited URLs/pages — not just whether the client’s brand was mentioned. It tracks which domains and individual URLs are cited across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Copilot. Otterly Otterly
• Shows the actual citation context — including the prompt, engine, cited URL, position, date, and whether the client's brand appeared in the answer or on the cited page. Otterly
• Has multi-client workspaces, so you can keep each client's prompts, reports and data separated within one subscription. Otterly
• Agency-friendly reporting: PDF brand reports, CSV citation exports, raw AI-response exports, and a Looker Studio connector for building your own client dashboards. Otterly
• It also has a particularly useful Citation Gap Analysis, which lets you see which content is being cited most and identify pages that could be optimized. Otterly

That makes it possible to produce a client report like:

AI Visibility — August
127 AI citations across 200 tracked prompts
38 citations to client-owned pages
89 citations to third-party sources
Top cited client page: /services/... — 24 citations
Competitor's most-cited page: /guide/... — 41 citations
12 prompts where competitors are cited but client isn't
Recommendation: update X page + pursue coverage on Y publications

Profound is the other one I'd evaluate

tryprofound.com is arguably stronger if the agency wants to make AI visibility/AEO a major service line, rather than simply adding it to SEO reports.

Its citation tooling explicitly ranks Top Citation Pages, tracks individual watched URLs over time, breaks citation share down by platform/topic/prompt, and distinguishes owned, competitor, earned-media and other sources. Profound Profound Knowledge Base

It also has more sophisticated workflow/benchmarking capabilities, including comparing a site's citation performance against a large network of pages. Profound

How I'd choose

One important distinction: don't confuse AI crawler analytics with citation tracking. Server-log tools can tell you that an AI crawler visited /pricing, but that doesn't necessarily mean /pricing was actually cited in an answer. OtterlyAI now offers both, which is interesting: its Agent Analytics shows which AI agents visit which pages, while Brand Reports show which pages actually appear as citations. Otterly

For a boutique agency, I'd start with OtterlyAI and pipe its citation exports into Looker Studio. That gives you a repeatable branded report rather than having strategists manually screenshot ChatGPT/Perplexity results every month.

If you tell me roughly how many clients you have and what you'd charge per client for an “AI visibility” report, I can also compare the current agency economics of OtterlyAI vs. Profound vs. a DIY stack.

For a boutique agency, I’d prioritize a tool that does three things well:

1. Tracks which URLs AI assistants cite (not just brand mentions)
2. Supports multiple client workspaces
3. Exports client-ready reports / white-label dashboards

The strongest fits right now:

My shortlist by agency type

1–10 clients, boutique SEO/GEO consultancy

• Start with LLMrefs or CiteWatch.
• You’ll get the most important deliverable: “Here are the pages AI cited, here are the pages competitors are getting cited from, and here’s what to create/update.” llmrefs.comcite.watchwww.semrush.com

Agency already selling SEO retainers

• Add Semrush because clients already understand the brand and you can combine traditional SEO + AI visibility reporting. www.semrush.com

Agency wants a polished monthly PDF report

• Look at AI Citation Monitor or similar white-label-focused tools. aicitationmonitor.com

What your monthly client report should include

Regardless of tool, I’d report:

• AI visibility score (by assistant)
• Prompts tracked (“best X”, “X alternatives”, “near me”, etc.)
• Which pages were cited by:
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • AI Overviews (where available)
• Competitor citation comparison
• New citation wins/losses
• Recommended content fixes:
  • pages to update
  • pages to create
  • third-party mentions to earn

A boutique agency probably does not need an enterprise platform first. A practical stack would be:

Semrush + LLMrefs/CiteWatch + Looker Studio → internal analysis + polished client dashboards.

The key metric to sell clients is not “AI ranking”; it’s “Which pages and sources are AI systems trusting, and how do we earn more citations?” llmrefs.comwww.semrush.com

For a boutique agency, I’d shortlist Peec AI and Profound, with Peec AI probably the better fit if the priority is client reporting and managing multiple clients efficiently.

My pick: Peec AI

Peec AI is particularly well aligned with an agency workflow:

• Page-level citations: it shows which specific URLs are being retrieved/cited, not just whether the brand is mentioned. peec.ai
• Multiple AI engines: tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. peec.ai
• Client reporting: branded Looker Studio dashboards, CSV/API access, and automated reporting are explicitly designed for agencies. peec.ai
• Agency management: one account can manage multiple client projects, with client seats and pitch projects. peec.ai
• Useful distinction between “mentioned” and “cited”: this is important for client reporting. A client can be frequently mentioned by AI while its actual website content isn't being used as a source—or vice versa. docs.peec.ai

That lets you produce a report like:

AI visibility: +18% MoM
Citation share: 7.4% → 9.1%
Top cited pages: /pricing, /industry-guide, /comparison
New citations: 12
Lost citations: 5
Competitor citation share: 11.3%
Recommended actions: update 3 pages, create 2 missing topics

That's much more actionable than a generic “you appeared in ChatGPT 37 times” report.

Strong alternative: Profound

Profound is arguably stronger if your agency wants deeper enterprise-grade citation intelligence.

It has a dedicated citation-analysis system showing which answer engines cite your content, citation share versus competitors, and the types of pages/sources being cited. www.tryprofound.com

Its Citation Pages functionality is especially relevant to your question: you can retrieve the actual cited URLs, citation counts/share, filter by platform, prompt, topic, region, etc., and export the resulting URL data. help.tryprofound.com

How I'd choose

Bottom line: I'd start with Peec AI for a boutique agency. It appears unusually purpose-built around the agency problem of “monitor 10–30 clients and turn AI-search data into something the client can understand every month.” peec.ai

If your actual goal is “find every client URL that gets cited by ChatGPT/Perplexity/etc., then automatically turn that into a branded monthly report”, I can also compare Peec vs Profound vs Otterly vs Scrunch specifically on that workflow and pricing.

For a boutique agency, I’d start with OtterlyAI.

It’s particularly well suited to the exact workflow you described:

• Identifies cited pages/URLs, not just whether the client’s brand was mentioned. You can see which specific client pages AI engines cite and how citation volume changes over time. otterly.ai
• Tracks major AI surfaces including ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Copilot. otterly.ai
• Has multi-client Workspaces, so each client can have its own prompts, reports and GEO audits. otterly.aihelp.otterly.ai
• For reporting, it exports citation data to CSV/PDF and has a Looker Studio connector, which is probably the biggest win for an agency wanting branded monthly dashboards. otterly.aihelp.otterly.ai
• Its citation report can show URL, title, position, date, prompts where the URL was cited, competitors mentioned, and citation counts—useful for turning raw AI visibility into client recommendations. help.otterly.ai

The two I'd compare against

Peec AI — probably my #2 choice. It looks especially strong if you want to automate the reporting layer. It offers branded Looker Studio dashboards, CSV/API access, and an MCP workflow that can automatically generate client summaries and even compile client slides. peec.ai

Profound — worth considering if the agency wants a more sophisticated enterprise/AEO strategy product. Its citation analysis covers citation share by platform/topic/prompt, watched pages, competitor sources, and earned-media opportunities. www.tryprofound.com

My pick by agency type

One important distinction: “AI crawled my page” ≠ “AI cited my page.” For client reporting, I'd prioritize a tool that records the actual URL appearing as a source in an AI answer, rather than relying primarily on server-log bot activity. Otterly actually separates these concepts and also has Agent Analytics for seeing which AI agents visit which pages. help.otterly.ai

If I were building the boutique-agency stack, I'd use OtterlyAI → Looker Studio → a standardized monthly “AI Visibility” client dashboard, with KPIs for mentions, citation rate, top cited URLs, competitor citation share, prompts won/lost, and month-over-month movement.

For a boutique agency, I’d shortlist these:

1. Ahrefs Brand Radar — my first choice

Ahrefs Brand Radar is probably the best fit if your core question is “Which of our client’s pages are AI assistants actually citing?”

It tracks AI visibility across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews/AI Mode, Claude and others. Crucially, it distinguishes:

• Cited — the client's page was actually referenced in the answer
• Found but not cited — AI retrieved the page but didn't cite it
• Not found
• Which specific URLs are getting cited
• Competitor citations and AI share of voice
• Custom prompts you define for each client help.ahrefs.comwww.semrush.comdocs.ahrefs.com

For an agency, the reporting side is especially attractive: Brand Radar has Report Builder, saved reports, and a Looker Studio connector, and its data can be pulled through the API. help.ahrefs.comdocs.ahrefs.com

Ahrefs also recently added bot visits and AI traffic alongside cited pages, which is useful for turning an AI-visibility report into a business-impact report: “These are the pages AI cites, and these are the pages actually receiving AI-driven visits.” ahrefs.com

2. Otterly.AI — worth considering for a smaller agency

Otterly.AI

I'd look at this if you want something more purpose-built around agency-style AI search monitoring rather than adding AI visibility to a broader SEO platform. It tracks mentions, citations and prompts across several major AI surfaces. kitlabs.ai

3. Semrush AI Visibility Toolkit

Semrush AI Visibility Toolkit

A good choice if the agency already lives in Semrush. Its reporting includes mentions, cited pages, citations, LLM distribution and AI visibility, so you can keep traditional SEO and AI-search reporting in the same ecosystem. www.semrush.com

What I'd choose for a boutique agency

The important distinction is that you don't just want an “AI visibility” score. For client reporting, I'd insist on a tool that exposes the underlying prompt → AI answer → cited URL relationship. Otherwise you can tell a client “your visibility increased 23%” without being able to tell them which content earned that visibility and why.

For that particular use case, Ahrefs Brand Radar is the one I'd trial first. Its API even exposes page status as cited, found_but_not_cited, or not_found, which is exactly the data model I'd want behind an agency reporting system. help.ahrefs.comdocs.ahrefs.com

If you tell me roughly how many clients/domains you manage (e.g. 10, 50, 100) and whether you want white-label PDFs, Looker Studio, or a dashboard, I can narrow this down to the best agency stack and approximate cost.

For a boutique agency, I’d shortlist Peec AI and Scrunch, with Profound as the heavier-duty option.

My pick: Peec AI

Peec AI for agencies is probably the best fit if your core requirement is:

• Which exact client URLs get cited by ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, etc.
• Citation rate and trends over time
• Competitor/source comparisons
• Multiple client projects in one account
• Branded client dashboards
• CSV/API access for your own reporting stack
• Automated weekly summaries and client decks

Peec specifically positions itself for agencies and says its tracking identifies the URLs cited, including pages that get cited without the brand itself being mentioned. It also supports branded Looker Studio dashboards and automated reporting workflows. peec.ai

Peec AI

Strong alternative: Scrunch

Scrunch is particularly good if you want to go deeper into citation intelligence.

Its citation view lets you drill from domain → specific cited URL → prompt-level performance, and it records the complete URLs appearing in AI responses. It also has influence scores, citation trends, competitive sources, and reporting-oriented agency workflows. helpcenter.scrunchai.com

It currently monitors nine platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and Meta AI. helpcenter.scrunchai.com

Profound if you're building a serious AEO practice

Profound is worth considering if the agency wants more than reporting. Its citation tooling can identify exact cited pages, citation share, competitors' citations, and watched pages over time. It also exposes citation data through CSV/JSON and its Agents system. www.tryprofound.com

How I'd choose

One important distinction: don't buy a tool just because it reports "AI visibility." You specifically want a citation-level dataset: prompt → AI engine → response → cited URL → citation frequency → client/competitor ownership → date. That's what lets you tell a client, "These 7 pages generated 63% of your AI citations this month" rather than merely "your brand appeared in AI 42% of the time."

For a boutique agency, I'd start with Peec and Scrunch trials using 2–3 real clients and compare the quality of their cited-URL data and client-facing reports before committing.

For a boutique agency, I’d shortlist OtterlyAI first, with Profound as the stronger option if the agency is doing more sophisticated enterprise/AEO work.

My pick: OtterlyAI

It maps particularly well to your use case:

• Tracks the actual URLs being cited, not just whether a client’s brand was mentioned. You can see title, URL, position, date, domain, and citation counts. help.otterly.aihelp.otterly.ai
• Covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, and Claude. help.otterly.ai
• Lets you identify which client pages are winning/losing citations, which prompts generated those citations, and which competitors' pages are getting cited instead. help.otterly.ai
• Crucially for an agency, it can generate PDF client reports, export citation data, and has a Looker Studio connector. help.otterly.ai
• Its API can feed citation/visibility data into your own dashboards and automate weekly/monthly client reporting. help.otterly.ai

That makes it easy to turn the data into an agency deliverable like:

AI Visibility Report — August 2026
• 37 client URLs cited by AI
• /services/seo gained 18 citations MoM
• /pricing is the most-cited commercial page
• Competitor X's comparison page is cited 3.2× more often
• 12 third-party publishers repeatedly cited in the category
• Recommended content/outreach actions

When I'd choose Profound instead

Profound is more compelling if your agency wants deeper AEO/GEO strategy rather than straightforward reporting.

Its citation product lets you drill into citations by platform, topic, and prompt, classify sources as owned/competitor/earned media/etc., and identify publishers that are influential in AI answers. www.tryprofound.com It also has page-level citation benchmarking against a large network, which is useful for demonstrating performance to clients. www.tryprofound.com

The important distinction

Don't confuse AI crawler analytics with AI citation tracking.

For example, seeing that an OpenAI crawler visited /blog/foo does not mean ChatGPT subsequently cited /blog/foo. Otterly's citation reporting actually tracks URLs appearing as sources in AI responses; its separate Agent Analytics product tracks which AI agents visit which pages. help.otterly.ai

So if your agency's core question is "Which of our client's pages are AI assistants actually citing, and how do we turn that into a monthly report?" → I'd start with OtterlyAI.

If you tell me roughly how many clients you have and what you'd want the monthly report to contain, I can also compare Otterly vs Profound vs Peec vs Scrunch specifically for an agency workflow and recommend the most cost-effective setup.

For a boutique agency managing multiple SEO/content clients, I’d shortlist these:

1. Otterly.AI — best fit for straightforward agency reporting

This is probably where I’d start. It specifically tracks which URLs get cited, not just whether a brand is mentioned. It covers ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, and Copilot, with client workspaces and reporting. otterly.ai

Particularly useful for your use case:

• URL-level citation tracking — see exactly which client pages are being cited.
• Citation gap analysis — compare which pages/domains AI engines cite most.
• Client workspaces — keep each client's data separated.
• CSV exports + PDF reports + Looker Studio — useful for building your own branded monthly/QBR reports. help.otterly.aihelp.otterly.ai
• Citation reports can show the prompt, cited URL, position, engine, date, and citation count, which is exactly the raw material I'd want for client reporting. help.otterly.aihelp.otterly.ai

It also has an interesting Agent Analytics feature that is different from citation tracking: it shows which AI crawlers/agents are actually visiting pages on the client's site and which URLs they're reaching. help.otterly.ai

2. Peec AI — best if automation is a priority

Peec is particularly interesting for an agency because it is built around multi-client reporting, with branded dashboards, Looker Studio, CSV/API access, and automated reporting. It tracks citations, mentions, position, sentiment and share of voice across multiple AI channels. peec.aidocs.peec.ai

Its API/MCP functionality is especially attractive if you want to automate something like:

Every Monday → pull each client's AI visibility → identify biggest citation gains/losses → generate commentary → populate a client dashboard/deck.

It even documents workflows for finding which owned URLs have lost AI citations over time. docs.peec.ai

3. Profound — best for sophisticated enterprise-style analysis

Profound has strong page-level citation analysis and lets you slice citation data by platform, prompt, topic, region, persona, etc. Its Citation Pages functionality specifically returns the URLs being cited along with citation counts/share of voice. help.tryprofound.com

I'd lean toward it if your agency wants to sell a high-end GEO/AEO intelligence service, rather than simply add AI visibility to normal SEO reports.

My recommendation

For a boutique agency, I'd probably trial Otterly first and Peec second. The deciding test shouldn't be "which has the nicest visibility score?" It should be:

Can I take one client's 100–300 important URLs and quickly produce a report showing which pages AI assistants cited, for which prompts/engines, how that changed month-over-month, and what we should optimize next?

Otterly appears particularly strong on that exact workflow, including exports and Looker Studio integration. help.otterly.aihelp.otterly.ai

If you tell me roughly how many clients/pages you manage and whether you want white-label PDF/Looker reports, I can narrow this down to the best tool and pricing tier for a boutique agency.

For a boutique agency, I’d shortlist Peec AI and Profound, with Peec AI probably the better fit if client reporting is the priority.

My pick: Peec AI

Peec AI for Agencies

It maps particularly well to your use case:

• Tracks actual citations, not just whether the brand was mentioned.
• Shows which client pages/URLs get cited and which are being skipped.
• Tracks across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot. peec.ai
• Has multi-client agency management.
• Offers branded/white-label dashboards that clients can access without a Peec login.
• Supports CSV/API exports and Looker Studio, which is useful if you already have an agency reporting stack.
• Has automated reporting workflows, including generating summaries and compiling client reports. peec.ai

That makes it unusually close to: "Tell me which of my client's pages AI engines cite, show me the trend, and turn it into something I can put in a monthly report."

Stronger enterprise option: Profound

Profound for Agencies

Profound is the one I'd investigate if your agency is doing serious AEO/GEO strategy, rather than primarily needing a reporting tool.

Its citation analysis can show:

• which answer engines cite you;
• citation frequency by prompt;
• exact cited sources/pages;
• citation share versus competitors;
• which third-party publishers are frequently cited;
• which of your pages are gaining/losing citation share. www.tryprofound.com

It also lets you export citation data as CSV/JSON and has agency-specific functionality. www.tryprofound.com

The important distinction

I'd structure the agency's reporting around citations rather than a single "AI visibility score."

For example:

That's also important because AI visibility isn't as deterministic as Google rankings. Recent research finds substantial variability in which sources AI systems cite across repeated runs, so I'd report trends over repeated measurements, rather than implying that "AI visibility = 37%" is an exact measurement. arxiv.org

Bottom line:
Peec AI → best starting point for a boutique agency that wants client-ready reporting.
Profound → better if you want a deeper enterprise-grade AEO intelligence platform.

If you tell me roughly how many clients you manage and your monthly budget, I can narrow it down to the best 2–3 options and compare their agency pricing/features.

If the agency’s main need is “show me exactly which client pages are being cited by ChatGPT/Perplexity/Gemini/Claude, then turn that into a client-friendly report,” I’d shortlist these:

My pick for a boutique agency

I'd start with Mentions if the deliverable is a polished recurring client report. The combination of multi-model monitoring + exact cited sources + white-label reporting is more valuable to an agency than simply having another “AI visibility score.” www.techradar.com

If the agency is more SEO/GEO-strategy oriented and wants to answer questions like:

“Which of our client's pages are getting cited, which competitor pages are getting cited instead, and what content should we create/update?”

then I'd test TrackCited alongside it. Its source/citation-gap functionality is unusually close to that workflow. www.trackcited.com

One important caveat: don't judge these platforms by their aggregate visibility score alone. AI answers are nondeterministic, and research published in 2026 finds meaningful variation in which sources get cited across repeated runs. A credible agency report should therefore expose the prompts, engine, date, cited URLs, and ideally the underlying AI answer, rather than presenting a single “AI visibility = 63” number. arxiv.org

If you tell me roughly how many clients you have (e.g. 10, 30, 100) and whether you're already using Semrush/Ahrefs, I can narrow this to the best 2–3 options by price, white-labeling, API access, and reporting quality.

If the agency’s core need is “show clients exactly which URLs are being cited by ChatGPT/Perplexity/Gemini/Google AI, then turn that into a polished recurring report,” I’d shortlist these:

1. OtterlyAI — best fit for a boutique agency
   • Tracks citations at the URL/page level, not just brand mentions.
   • Its citation report lets you see citation counts, cited URLs, domains, competitors, engine, country, and the underlying AI answer. help.otterly.ai
   • It also has agency/client reporting and prompt monitoring across multiple AI engines.
   • Bonus: its Agent Analytics shows which pages AI crawlers such as ChatGPT, Claude and Perplexity are actually visiting, which is a useful complementary metric. help.otterly.ai

My pick if you're a small/mid-size agency that wants something usable without building a data stack.

2. Peec AI — best if reporting/scale is the priority
   • Specifically markets itself to agencies.
   • Tracks mentions, position, citations and sentiment per prompt, with daily monitoring.
   • Its agency offering explicitly shows which client pages are cited versus skipped. peec.ai

I'd look at this if you're managing a larger portfolio of clients and want more sophisticated monitoring.

3. Profound — best for a more sophisticated/enterprise GEO practice
   • Strong citation intelligence: which sources AI uses, citation frequency, competitors, source categories, and outreach opportunities. www.tryprofound.com
   • Probably more platform than a typical boutique agency needs unless you're selling GEO/AEO as a substantial service line.

What I'd actually report to clients

Don't make the report just “AI visibility = 37%.” The more useful deliverable is something like:

Then have a “Pages AI Loves” section:

• /guide-to-x/ — 18 citations
• /pricing/ — 11
• /comparison/ — 9
• /service/y/ — 7

And a “Content Opportunities” section:

• 23 prompts where competitors are cited but the client isn't
• 8 third-party pages repeatedly cited that could be targets for PR/outreach
• 5 client pages ranking well organically but receiving zero AI citations

That last distinction is important: AI visibility isn't simply traditional SEO rankings with a new name. Research in 2026 is finding that citation behavior varies substantially across engines, and repeated sampling can produce materially different citation results. arxiv.org So I'd report trends over repeated observations, rather than treating a single AI answer as definitive.

Bottom line: I'd trial OtterlyAI first, then compare it against Peec AI if you're serious about making AI visibility reporting a recurring agency service. If you tell me roughly how many clients you manage and whether you need white-label/PDF/Looker Studio reporting, I can narrow it to the best one and compare pricing/workflow.

For a boutique agency, the right tool depends on whether you mean tracking which client pages are being cited in AI answers (AI visibility / AEO / GEO) or building polished client-facing reports. The market is still developing, so many agencies combine an AI visibility tracker with a reporting layer.

Best AI citation / AI visibility tools

Reporting stack I’d recommend for a boutique agency

Option 1: Lean agency stack

• AI visibility tracker: Peec AI or Otterly.AI
• SEO data: Ahrefs or Semrush
• Client dashboards: Looker Studio

Option 2: Premium AI search reporting

• AI citations + prompt tracking: Profound
• Add branded monthly reports via AgencyAnalytics or Whatagraph

Metrics worth putting in client reports

Clients usually understand these better than raw AI citations:

• AI visibility score (share of tracked prompts where the client appears)
• Citation count (how often client URLs are referenced)
• Cited pages (top URLs being used by AI assistants)
• Competitor citation share
• Prompt coverage (which customer questions the brand appears for)
• Citation quality (homepage vs. authoritative guides vs. product/service pages)
• Content opportunities (questions where competitors are cited but the client is absent)

My practical pick for a boutique agency

If you have ~5–50 clients and need repeatable reports:

1. Start with Peec AI or Otterly.AI for AI citation monitoring
2. Combine with Looker Studio for branded dashboards
3. Add Semrush/Ahrefs only if you already sell traditional SEO

If you’re positioning specifically as an AI SEO / GEO agency, I’d lean toward Profound for higher-budget clients and Peec AI/Otterly for a boutique client base.

For a boutique agency doing client-facing GEO/AEO reporting, I’d shortlist these:

My pick for a boutique agency

Start with OtterlyAI.

The killer feature for your use case isn't merely "does the client appear in ChatGPT?" It's being able to tell the client:

These are the 25 URLs AI assistants cited when answering questions in your category. 7 are your pages, 12 belong to competitors, and 6 are third-party sites you should pursue.

Otterly's current citation reporting is explicitly built around that analysis, including identifying the URLs cited most often and whether the cited page actually mentions the client's brand. otterly.ai

It also gives you a useful second layer: Agent Analytics, which shows which pages AI crawlers such as ChatGPT, Claude, Perplexity and Google actually visit. That lets you distinguish:

AI can crawl page → AI reads page → AI cites page → client gets mentioned → potentially gets traffic. help.otterly.ai

That's a much better agency story than simply reporting an "AI visibility score."

One important caveat

Don't report citation counts as if they're equivalent to Google rankings. AI answers are non-deterministic, so the same prompt can produce different citations at different times. Recent research recommends treating citation visibility as a sampled measurement rather than a fixed number. arxiv.org

For client reports, I'd therefore track monthly trends over a fixed prompt set, rather than saying "you received 143 citations, therefore you're winning."

If I were building the agency stack: OtterlyAI for monitoring + citation data → Looker Studio for the client dashboard → GA4/Search Console for business impact. Profound becomes attractive when clients are large enough to justify deeper competitive/citation intelligence.

If a boutique agency wants to track which client pages are cited by AI assistants (ChatGPT, Gemini, Perplexity, Claude, etc.) and turn that into client reports, the category is usually called AI visibility / AEO (Answer Engine Optimization) / LLM visibility tracking.

There is no single perfect tool yet, but these are the strongest options depending on agency needs:

My shortlist for a boutique agency

1. Best overall agency tool: Profound

• Built around the question: “When people ask AI assistants about this category, does my client appear?”
• Useful metrics:
  • cited URLs/pages
  • citation frequency
  • competitors being cited instead
  • prompts where visibility is won/lost
  • AI share of voice
• Better fit if you need polished executive reports.

2. Best value for a small agency: Peec AI

• Easier to adopt.
• Good for monthly “AI visibility” add-ons to SEO retainers.
• Useful if you have 5–50 clients and want repeatable reporting.

3. Best lightweight monitoring: Otterly.AI

• Good if your agency wants to prove progress without buying an enterprise platform.

What I would include in a client AI visibility report

A monthly report could show:

AI Citation Overview

• Number of AI answers mentioning the brand
• Number of cited pages
• New pages gaining citations
• Lost citations

Top Cited Pages
Example:

Competitor Comparison

• “AI assistants cite competitor A 42% of the time vs client 18%”

Recommendations

• Create missing comparison pages
• Add statistics/sources
• Improve structured data
• Strengthen topical authority
• Refresh pages losing citations

If building an agency workflow

A practical stack would be:

• AI visibility tracking: Profound or Peec AI
• SEO foundation: Semrush or Ahrefs
• Reporting/dashboard: Looker Studio
• Content recommendations: combine AI citation gaps + SEO keyword gaps

For a boutique agency specifically, I’d start with Peec AI if you need affordable client reporting, and move to Profound when AI visibility becomes a core service offering.

For a boutique agency, I'd prioritize a tool that does three things well:

1. Tracks which client pages are cited by ChatGPT, Gemini, Perplexity, Claude, etc.
2. Shows which prompts triggered those citations.
3. Produces client-friendly reports (PDF, white-label, CSV, dashboards).

Here's how the current landscape looks.

If I were starting a boutique agency today:

• 1–10 clients: CiteSpy or Orbilo offer a good balance of price and reporting. orbilo.cocitespy.app
• 10–50 clients: Lighthouse provides more comprehensive AI visibility analytics and competitive tracking. www.ahoylighthouse.com
• Enterprise clients: Consider platforms like Profound or AthenaHQ (higher cost but broader enterprise capabilities), though many smaller agencies find them more than they need. automatelab.tech

For client reports, I'd include these KPIs each month:

• AI Visibility Score
• Total AI citations
• Most-cited pages
• New citations gained
• Lost citations
• Top prompts generating citations
• Competitors cited instead
• AI assistant breakdown (ChatGPT vs. Gemini vs. Perplexity vs. Claude)
• Recommended pages to improve next

That format shifts the conversation from "we improved SEO" to "your pricing page was cited 27 times this month across AI assistants, up 42%."

One note: AI citation tracking is still an emerging category. Results can differ between vendors because each monitors different prompt sets, models, and schedules. For high-value clients, many agencies pair a tracking platform with their own curated list of prompts to validate results over time. www.techradar.com

For a boutique agency that wants to show clients exactly which pages AI assistants cite and generate recurring reports, I'd prioritize tools built specifically for AI visibility rather than traditional SEO suites.

Here's how I'd rank them:

If I were running a 5–25 client agency

I'd use:

• Mentions as the client-facing dashboard because of the multi-client management and white-label reporting. www.techradar.com
• Google Search Console alongside it to validate traffic from Google's AI features (where available). www.techradar.comwww.techradar.com
• Looker Studio or Power BI for a branded monthly report that combines:
  • AI citations by page
  • Share of voice
  • Organic traffic
  • Leads/conversions
  • Recommendations

That gives clients one report instead of asking them to log into multiple platforms.

Metrics clients actually understand

Rather than showing an "AI Visibility Score," I'd report:

• Top 10 pages cited by AI
• Number of AI citations by assistant (ChatGPT, Gemini, Claude, Perplexity)
• New pages earning citations this month
• Lost citations
• Competitors cited instead
• Estimated AI referral traffic
• Recommended content opportunities

Those metrics tie directly to business outcomes and are easier to explain than proprietary scores.

Budget recommendations

• Under $100/month: Orbilo or QuickSEO.
• $100–300/month: Mentions or Lighthouse for agency use.
• Larger agency: Pair an AI visibility platform with Semrush or Ahrefs for traditional SEO and combine both into one client report. www.techradar.comwww.techradar.com

For most boutique agencies today, Mentions is probably the strongest all-around choice because it's designed with agency workflows, client management, and white-label reporting in mind, while still exposing the page-level citation data clients want to see. www.techradar.com

If you're a boutique agency that wants to answer "Which of my client's pages are being cited by ChatGPT, Gemini, Perplexity, Claude, etc.?" and turn that into client-friendly reports, the market is still evolving. There isn't a perfect equivalent of Google Search Console for AI citations yet.

Here's how I'd break it down.

If you have 5–50 clients

I'd look at these:

1. Profound

Probably the most mature enterprise platform.

Pros:

• Shows which pages are cited
• Tracks prompts
• Monitors competitors
• Multiple AI engines
• Executive reporting

Cons:

• Enterprise pricing
• Often overkill for smaller agencies

Best for agencies with larger retainers.

2. Peec AI

Built specifically around AI visibility.

Good for:

• Citation monitoring
• Brand visibility
• Competitor comparisons
• Client-friendly dashboards

Many boutique SEO agencies are starting here.

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For a boutique agency that wants to show clients which pages AI assistants cite and generate recurring reports, I'd prioritize tools that track citations at the URL level, not just brand mentions.

Here's how I'd rank them:

If I were running a 10–30 client SEO agency

I'd probably use:

• CiteWatch for recurring client dashboards because it includes exports, share of voice, top-cited pages, and reporting features that fit agency workflows. cite.watch
• Orbilo if the primary deliverable is demonstrating exactly which prompts lead to citations and which URLs are winning. orbilo.co

The reports clients actually understand

Instead of showing "AI visibility score," I'd report:

• Number of tracked prompts
• AI assistants monitored (ChatGPT, Gemini, Claude, Perplexity, etc.)
• Total citations this month
• Most cited client pages
• New pages earning citations
• Lost citations
• Competitor pages replacing yours
• Recommended pages to optimize next

That makes it easy to connect the data to content strategy.

If budget matters

If you're just starting out, you can build a lightweight system:

• Run a fixed set of prompts weekly across major AI assistants.
• Log every cited URL.
• Store results in Google Sheets or Airtable.
• Visualize trends in Looker Studio.

Several practitioners report using this approach successfully before moving to dedicated platforms. www.reddit.com

For most boutique agencies, a dedicated platform is worthwhile once you're reporting for more than a handful of clients, because collecting citation data manually becomes time-consuming and difficult to scale.

If your goal is specifically "Which of my client's pages are being cited by AI assistants?" plus client-friendly reporting, there are a few emerging tools worth considering. This space is evolving quickly because assistants don't expose citation data consistently.

Here's how I'd evaluate them:

For a boutique SEO or content agency (5–50 clients), I'd typically recommend:

• Best overall: Profound
  • Page-level citation tracking
  • Competitor comparisons
  • Scheduled reports
  • Good executive dashboards
  • API available for custom reporting (depending on plan)

• Best value: Otterly.AI
  • Lower cost
  • Easier onboarding
  • Tracks how often brands and pages appear in AI responses
  • Suitable if clients mainly want visibility reports

• Best for enterprise accounts: Scrunch AI
  • More sophisticated reporting
  • Governance features
  • Better for larger organizations with multiple stakeholders

What agencies usually include in monthly AI reports

Instead of only showing rankings, successful AI reports often include:

• AI visibility score
• Number of prompts monitored
• Pages cited by AI assistants
• New pages that earned citations
• Lost citations
• Share of voice versus competitors
• Top prompts driving visibility
• Source domains AI relied on
• Content opportunities based on missing citations

If you already use Looker Studio

Some agencies combine:

• Otterly.AI or Profound for AI citation data
• Google Analytics for traffic
• Google Search Console for search performance
• CRM conversion data

This produces a report that connects AI visibility to traffic and business outcomes, which tends to resonate well with clients.

One caveat: no tool can measure every citation from assistants like ChatGPT or Gemini. These systems personalize responses and don't expose complete telemetry. The best platforms estimate visibility by repeatedly testing prompts, tracking cited URLs when available, and monitoring changes over time rather than claiming exhaustive coverage.

If you're planning to resell AI visibility reporting as a service, Profound is probably the strongest fit today. If you're trying to keep software costs under control while serving a modest client base, Otterly.AI is a practical alternative.