ChatGPT answers, unedited

If your specific requirement is monitoring how positively or negatively AI assistants describe your brand—not just whether they mention it—the shortlist in 2026 is fairly concentrated.

My shortlist

Current industry comparisons consistently put Profound, OtterlyAI, Peec AI, AthenaHQ and Scrunch among the main platforms in this category. TechnologyAdvice Geodocs

For your exact use case

OtterlyAI is particularly relevant if you want a dashboard that answers:

• How often is my brand mentioned?
• What is the sentiment of those mentions?
• How does sentiment compare with competitors?
• Which AI engines are positive/neutral/negative?
• What sources/citations are influencing those answers?
• Is sentiment changing over time?

Otterly says its current analytics covers seven AI engines, with brand mentions, citations, sentiment and share of voice tracked daily. Otterly Otterly

Peec AI looks especially interesting if "sentiment" really means brand perception to you. It doesn't just assign positive/negative/neutral sentiment; it extracts attributes AI associates with the brand—for example, characteristics such as "modern," "powerful," "expensive," etc.—and traces claims back to sources. Peec AI Peec AI

Profound is the one I'd investigate for a large enterprise program where you need substantially deeper answer-engine analytics, prompt-volume data, competitive intelligence and organizational controls. Its current pricing/engine coverage is tiered, so the inexpensive entry plan shouldn't be confused with its full multi-engine enterprise capability. TechnologyAdvice Baarely

One important distinction

Don't buy a tool solely because it says it tracks "AI visibility." There are really three different measurements:

1. Visibility — Does the assistant mention your brand?
2. Position/share of voice — How prominently does it mention you versus competitors?
3. Perception — What does the assistant actually say about you? Is it positive, negative, qualified, inaccurate, or associated with particular attributes?

For your wording—"brand sentiment in AI-generated answers across multiple assistants"—I'd put the most weight on #3 plus the ability to inspect the actual answer and its underlying citations.

If you tell me your approximate budget (e.g. <$100/mo, $100–500/mo, or enterprise) and whether you need ChatGPT + Claude + Gemini + Perplexity specifically, I can narrow these down by current pricing, engine coverage, sentiment methodology, API/export support, and white-label reporting.

If your specific goal is monitoring how AI assistants describe your brand—including sentiment, competitors, mentions, and citations—across multiple assistants, I’d shortlist these:

My practical take

OtterlyAI is particularly well aligned with your wording. It explicitly tracks brand mentions, sentiment, share of voice, rank, competitors, and cited URLs across multiple AI engines. Its current coverage includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, and Claude, with daily monitoring. otterly.ai

Peec AI is worth looking at if brand perception is more important than simply "did the AI mention us?" It extracts the attributes AI associates with a brand and provides sentiment scoring, while also showing the sources behind AI answers. It currently advertises coverage extending beyond the core ChatGPT/Gemini/Perplexity set to models such as Claude, DeepSeek, Qwen, Grok and Mistral on applicable tiers. peec.ai

What I'd measure

Don't rely on a single "sentiment score." For AI-generated answers, I'd track:

• Mention rate — % of tracked prompts where you're mentioned
• Position/rank — where you appear relative to competitors
• Sentiment — positive / neutral / negative
• Attribute associations — e.g. "expensive," "easy to use," "enterprise-grade"
• Share of voice
• Competitor displacement — which competitors appear when you don't
• Citation sources — publications, Reddit, review sites, etc. influencing the answer
• Accuracy — whether the AI's claims about your brand are actually correct
• Trend by assistant — because ChatGPT, Gemini, Perplexity, etc. can produce materially different portrayals

For example, Peec explicitly separates visibility, position, sentiment, and share of voice, while Otterly similarly reports coverage, rank, sentiment, and citations. otterly.ai

If I were evaluating these for a marketing/brand team, I'd start with OtterlyAI and Peec AI side-by-side. The deciding question is whether you want a broader AI-search monitoring workflow or deeper AI brand-perception/attribute analysis.

If you tell me your company size, approximate monthly budget, and which assistants matter most (ChatGPT/Gemini/Claude/Perplexity/etc.), I can make a more detailed feature-and-pricing comparison.

If your specific goal is monitoring how AI assistants describe your brand—including positive/negative sentiment, not just whether they mention you—across multiple models, the strongest options I’d shortlist are:

My take

1. otterly.ai — probably the best starting point

It explicitly tracks brand sentiment, mentions, share of voice and citations across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI experiences. It also lets you drill down to the sentence that triggered the sentiment classification and compare competitors on the same metrics. Otterly Otterly AI

A particularly useful characteristic is that Otterly says it interacts with the AI platforms' public interfaces rather than relying solely on APIs, with daily monitoring. Otterly AI Otterly AI

2. tryprofound.com — strongest if "sentiment" means understanding the narrative

Profound goes beyond positive/negative classification. Its sentiment analysis identifies recurring themes, attributes associated with those themes, and the sources influencing the narrative, with sentiment tracked by prompt, topic and platform. Profound Help Center Profound

That's attractive if you're asking questions like:

"Why does ChatGPT keep describing us as expensive?"

rather than merely:

"What percentage of mentions are positive?"

It also has tools for detecting inaccurate claims about your brand. Profound

3. scrunch.com — worth looking at for maximum model coverage

Scrunch currently says it monitors nine platforms, including ChatGPT, Perplexity, Google AI products, Gemini, Claude, Copilot, Grok and Meta AI. It provides sentiment, competitive presence, citations and the actual responses behind the metrics. Scrunch Help Center Scrunch

4. peec.ai — good marketing-oriented alternative

Peec emphasizes three core measurements: visibility, position and sentiment, with prompt-level monitoring and competitive analysis. Peec AI

What I'd evaluate before buying

The important distinction is that "AI sentiment monitoring" isn't necessarily the same thing as traditional social-media sentiment monitoring. For AI answers, I'd want the tool to give you:

• Exact prompt → exact answer → sentiment
• Sentiment by assistant/model
• Positive/negative/mixed classifications, not just a single aggregate score
• Why the answer was classified that way
• Recurring narrative/theme extraction
• The sources/citations responsible for the narrative
• Competitor comparisons
• Historical changes
• Geographic/model variation
• Alerts when a previously positive narrative turns negative
• An API/export so the data can feed your existing BI stack

For that particular use case, Profound and OtterlyAI are the two I'd put through a hands-on trial first: Profound if narrative/root-cause analysis matters most; OtterlyAI if you want a relatively direct, broad multi-assistant monitoring dashboard. Scrunch becomes especially interesting if Grok and Meta AI coverage is important to you. Scrunch Help Center Profound Help Center

If you tell me your company size, approximate number of brands/prompts, and whether you care more about reputation monitoring or GEO/AI-search optimization, I can narrow this to 2–3 and compare pricing, model coverage, sentiment methodology, API, and enterprise features.

A particularly useful characteristic is that Otterly says it interacts with the AI platforms' public interfaces rather than relying solely on APIs, with daily monitoring. Otterly AI Otterly AI

2. tryprofound.com — strongest if "sentiment" means understanding the narrative

Profound goes beyond positive/negative classification. Its sentiment analysis identifies recurring themes, attributes associated with those themes, and the sources influencing the narrative, with sentiment tracked by prompt, topic and platform. Profound Help Center Profound

That's attractive if you're asking questions like:

"Why does ChatGPT keep describing us as expensive?"

rather than merely:

"What percentage of mentions are positive?"

It also has tools for detecting inaccurate claims about your brand. Profound

3. scrunch.com — worth looking at for maximum model coverage

Scrunch currently says it monitors nine platforms, including ChatGPT, Perplexity, Google AI products, Gemini, Claude, Copilot, Grok and Meta AI. It provides sentiment, competitive presence, citations and the actual responses behind the metrics.

If your main goal is “What are ChatGPT, Gemini, Claude, Perplexity, etc. saying about my brand—and is the tone positive or negative?”, I’d shortlist these:

My recommendation

1. Peec AI — if sentiment is the centerpiece.

Peec explicitly tracks brand sentiment, attributes/perception, visibility, position and share of voice across AI engines. It can show how AI describes a brand—for example, whether it associates you with attributes such as “reliable,” “expensive,” or “outdated”—rather than merely counting mentions. Peec AI Peec AI

2. Profound — if you're an enterprise brand/communications team.

Profound's Answer Engine Insights combines visibility, citations, sentiment, share of voice and positioning, and it queries answer engines on a recurring basis to build a dataset of how your brand is represented. Profound Help Center TechnologyAdvice

3. OtterlyAI — if you want something straightforward and relatively broad.

Otterly monitors responses across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and scores mentions, sentiment, rank and share of voice. It also stores the underlying responses and citations, which is useful for investigating why sentiment changed. Otterly Otterly AI

One important distinction

Don't evaluate these tools solely on “sentiment score.” For AI-generated answers, I'd want at least five metrics:

• Mention/coverage: Does the assistant mention your brand?
• Position: Where does it place/recommend you?
• Sentiment: Positive, neutral or negative?
• Attributes: Why is it positive/negative?
• Source/citation attribution: Which websites, reviews, Reddit threads, news stories, etc. are influencing the answer?

That last piece is particularly important because an AI model can have a negative perception of your brand even when your own website says nothing negative—the model may be synthesizing third-party sources. Peec and Otterly both expose source/citation information alongside brand perception. Peec AI Otterly

If I were buying today:
Peec AI for a brand/consumer-insights team, Profound for a large enterprise/PR organization, and OtterlyAI for a leaner marketing or SEO team.

If you tell me your company size, approximate number of brands, and whether you care more about PR/reputation or SEO/GEO, I can narrow this to the best 2–3 and compare pricing, assistant coverage, API access, historical data, sentiment methodology, and reporting.

Profound's Answer Engine Insights combines visibility, citations, sentiment, share of voice and positioning, and it queries answer engines on a recurring basis to build a dataset of how your brand is represented. help.tryprofound.com technologyadvice.com

3. OtterlyAI — if you want something straightforward and relatively broad.

Otterly monitors responses across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, and scores mentions, sentiment, rank and share of voice. It also stores the underlying responses and citations, which is useful for investigating why sentiment changed.

One important distinction

If your goal is specifically “What do ChatGPT, Claude, Gemini, Perplexity, etc. say about my brand, and is that portrayal positive or negative?”, I’d shortlist these:

1. Peec AI — my pick for sentiment

Peec is particularly interesting because it doesn't stop at counting mentions. It analyzes the attributes AI associates with your brand—for example, whether models characterize you as “innovative,” “expensive,” “reliable,” or “outdated”—and produces sentiment scores by engine. It supports ChatGPT, Gemini, Perplexity, Google AI Mode/Overviews, and Claude. Peec AI Peec AI

That's closer to brand-perception monitoring than conventional AI visibility tracking.

2. Profound — best for a serious enterprise program

Profound is probably the strongest choice if this is going into a larger brand, PR, SEO/GEO, or communications operation. Its Answer Engine Insights tracks visibility, citations, sentiment, share of voice, and positioning, based on recurring prompts sent to AI answer engines. Profound Help Center TechnologyAdvice

I'd favor it when you need to answer questions like:

• Are we being recommended?
• How does our positioning compare with competitors?
• Which sources are influencing the answer?
• Is sentiment changing over time?
• Which prompts/categories are most problematic?
• Can we connect AI perception to broader content/GEO work?

3. Scrunch — best breadth

Scrunch currently monitors nine major AI platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and Meta AI. It lets you inspect the actual answers and analyze presence, share of voice, citations, sentiment, and answer position by platform. Scrunch Help Center Scrunch

So if your requirement is literally “I want one dashboard covering as many assistants as possible,” Scrunch deserves serious consideration.

4. OtterlyAI — best value

Otterly is a good choice if you don't need a heavyweight enterprise platform. It tracks brand mentions, citations, sentiment, and share of voice, with daily monitoring across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and Claude. Otterly Otterly AI

Its public pricing currently starts at $29/month, making it substantially easier to pilot than the enterprise-oriented alternatives. Otterly

What I'd choose

If sentiment/perception is the core requirement: Peec AI

If you're building an enterprise AI-brand intelligence program: Profound

If maximum assistant coverage matters most: Scrunch

If you want to start cheaply and validate the use case: OtterlyAI

One important distinction: AI sentiment monitoring isn't the same thing as traditional social listening. Brandwatch-type tools tell you what people are saying about your brand; these newer AI-search tools tell you what AI assistants themselves are saying when users ask about your brand. That's the category I'd use for your use case. Optimly

If you tell me your company size, approximate monthly budget, and whether you care more about PR/reputation, SEO/GEO, or product recommendations, I can narrow this to the best 2–3 and compare their pricing, APIs, prompt volume, and sentiment methodology.

Best overall for your specific use case: Peec AI. It focuses heavily on brand perception/sentiment, tracking attributes and sentiment across ChatGPT, Gemini, Perplexity, Google AI, and Claude. Peec AI

• Peec AI — best for brand sentiment/perception.
• Profound — best enterprise option; strong visibility, sentiment, citations, and share-of-voice analytics across major assistants. Profound Help Center Profound
• OtterlyAI — best value/startup option; tracks sentiment, mentions and SOV across seven AI engines, with daily monitoring. Otterly Otterly AI
• Conductor — best if you want AI visibility integrated into a broader enterprise SEO platform. conductor.com

My pick: Peec for “How does AI perceive my brand?”; Profound for enterprise-scale AI visibility intelligence; Otterly for cost-effective monitoring.

If your specific goal is “How is my brand being described by AI assistants, and is that description positive or negative?”, I’d shortlist these:

My #1: Peec AI

Peec is unusually aligned with brand sentiment/perception, rather than just counting mentions. It extracts the attributes AI associates with your brand—for example innovative, expensive, reliable, outdated—and provides a 0–100 sentiment score by engine. It also traces claims back to their sources. Peec AI Peec AI

That matters because “AI mentions my brand 42% of the time” isn't the same as “AI recommends my brand.” You want to distinguish:

• Positive recommendation
• Neutral mention
• Negative recommendation
• Specific positive/negative attributes
• Incorrect claims/hallucinations
• Competitors mentioned instead
• Sources causing those perceptions

Best monitoring breadth: OtterlyAI

Otterly is particularly strong if you want a continuous monitoring system rather than primarily a perception-analysis product. It tracks mentions, citations, sentiment, share of voice, ranking/order, and competitor performance across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude. Otterly

It also explicitly supports daily sentiment and competitor benchmarking, which makes it attractive for ongoing brand reporting. Otterly

Enterprise: Profound

I'd look at Profound if you're managing a large brand portfolio, multiple markets, or an enterprise GEO/AEO program. Recent comparisons consistently put it toward the enterprise end of the category, with deeper answer-engine analytics but more complexity and cost. Refine AI TechnologyAdvice

What I'd actually buy

For a brand/communications team: Peec AI
For SEO/GEO monitoring: OtterlyAI
For enterprise: Profound
For a smaller team wanting simplicity: Refine AI

One important distinction: don't buy a tool merely because it says it does “LLM monitoring.” You want it to interrogate the actual answer surfaces users see and retain the generated answers/citations. Different assistants can produce surprisingly different recommendations—the same business was recommended by all four of ChatGPT, Gemini, Claude and Perplexity in only a small fraction of tested searches in one 2026 study. Visibility Index

If you tell me your company size, approximate monthly budget, and which assistants matter most (e.g. ChatGPT + Gemini + Perplexity), I can narrow this to the best 2–3 options and compare pricing, prompt limits, sentiment methodology, API/export capabilities, and enterprise features.

If your goal is specifically “what are AI assistants saying about my brand, and is the sentiment getting better or worse?”, I’d shortlist these:

My recommendation

1. Profound — best if brand sentiment is the core requirement.
It has dedicated sentiment prompts, daily sentiment tracking, trending narratives, topic/platform breakdowns, and root-cause analysis showing which sources are shaping the narrative. Profound

2. Peec AI — best if you care about brand perception, not just positive/negative scores.
This is particularly interesting because it extracts the attributes AI associates with your brand—e.g. “premium,” “expensive,” “innovative,” “outdated”—and produces sentiment scores across engines. Peec AI

3. Scrunch — best for a broader GEO/AEO program.
It currently monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok and Meta AI, with sentiment, competitive presence, rankings and citations. Scrunch Help Center Scrunch Help Center

4. OtterlyAI — best pragmatic option for a marketing team.
It tracks mentions, sentiment, share of voice, rankings and citations across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI surfaces, with daily monitoring. Otterly Otterly

If I were buying today

• Enterprise / PR / corporate communications: Profound
• Brand reputation and narrative intelligence: Peec AI
• SEO/GEO team wanting technical depth: Scrunch
• SMB/mid-market and cost-conscious: OtterlyAI

One important distinction: don't choose solely on “sentiment score.” AI-generated sentiment can be misleading if you only get positive/neutral/negative. The more valuable capability is being able to answer “Why did sentiment change, what exact claims are AI making, which sources caused it, and which competitors are replacing us?” Profound and Peec are particularly strong on that dimension. Peec AI Profound

If you tell me your company size, approximate monthly budget, and whether this is for marketing, PR, SEO/GEO, or competitive intelligence, I can narrow this to the top 2 and compare pricing, API access, alerting, historical data, and coverage.

3. Scrunch — best for a broader GEO/AEO program.
It currently monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok and Meta AI, with sentiment, competitive presence, rankings and citations.

4. OtterlyAI — best pragmatic option for a marketing team.
It tracks mentions, sentiment, share of voice, rankings and citations across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI surfaces, with daily monitoring.

If I were buying today

If your goal is specifically “What are ChatGPT, Claude, Gemini, Perplexity, etc. saying about my brand, and is the sentiment favorable?”, I’d look at AI-visibility/GEO monitoring platforms, rather than traditional social-listening tools.

My shortlist

Current comparisons consistently put Profound, Peec, Otterly and similar platforms in the leading group; the category is evolving quickly, so I would verify exact engine coverage at the plan level before purchasing. NeuralGen Refine AI Semrush

🥇 I'd start with OtterlyAI

otterly.ai

It is unusually well aligned with your use case: it runs a defined prompt set across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, stores the generated answers, and analyzes brand mentions, sentiment, share of voice, ranking/order and citations. Otterly

That means you can ask things like:

“What does the AI ecosystem say about Acme?”

and track over time:

• Mention rate — how often the brand appears
• Recommendation rate — whether the assistant actually recommends it
• Sentiment — positive/neutral/negative
• Share of voice — versus competitors
• Position/rank — where you appear in recommendations
• Citation sources — what websites are causing the model to talk about you
• Assistant-by-assistant differences — e.g. ChatGPT likes you while Gemini doesn't
• Changes over time — whether sentiment/visibility is improving

That's much closer to AI brand reputation monitoring than conventional SEO rank tracking.

🏢 If you're an enterprise: Profound

tryprofound.com

I'd put Profound ahead of Otterly if you're a large organization with multiple brands, markets, lots of prompts, and a need for deeper reporting/workflows. Current comparisons describe it as particularly enterprise-oriented, with granular AI-answer analytics, citations and sentiment. Refine AI TechnologyAdvice

💡 Peec AI is the other one I'd demo

peec.ai

Peec is particularly attractive if your main job is marketing/competitive intelligence: “Are we winning the AI recommendation set against our competitors, and why?” It is repeatedly grouped with Profound and Otterly among the leading dedicated AI-visibility platforms. NeuralGen Sapian Metrics

One important distinction

Don't confuse this with Brandwatch/Meltwater-style social listening.

Traditional brand monitoring asks:

“What are people saying about us online?”

What you're asking is:

“What are AI assistants saying about us when customers ask them questions?”

Those are different datasets. AI-visibility tools actually execute/monitor prompts against answer engines and analyze the resulting answers, citations and competitive presence. Slate TechnologyAdvice

My ranking for your specific requirement:

1. OtterlyAI — best combination of multi-assistant monitoring + sentiment + competitive tracking
2. Profound — best enterprise option
3. Peec AI — best marketing/competitive intelligence experience
4. AthenaHQ — worth testing if maximum engine coverage matters
5. Semrush — best if you already have a substantial Semrush workflow

If you tell me your company size, approximate monthly budget, and which assistants matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can narrow this to 2–3 products and compare their current pricing, exact model coverage, sentiment methodology, API access, and alerting/reporting.

I'd put Profound ahead of Otterly if you're a large organization with multiple brands, markets, lots of prompts, and a need for deeper reporting/workflows. Current comparisons describe it as particularly enterprise-oriented, with granular AI-answer analytics, citations and sentiment. Refine AI TechnologyAdvice

💡 Peec AI is the other one I'd demo

peec.ai

Peec is particularly attractive if your main job is marketing/competitive intelligence: “Are we winning the AI recommendation set against our competitors, and why?” It is repeatedly grouped with Profound and Otterly among the leading dedicated AI-visibility platforms. NeuralGen sapianmetrics.com

One important distinction

Don't confuse this with Brandwatch/Meltwater-style social listening.

Traditional brand monitoring asks:

“What are people saying about us online?”

What you're asking is:

“What are AI assistants saying about us when customers ask them questions?”

If your goal is specifically “How does AI describe my brand, and is that description positive, negative, accurate, or favorable versus competitors?”, I’d shortlist these:

Current comparisons put Profound, Peec and Otterly among the leading dedicated AI-visibility platforms, with the main distinction being depth, price and engine coverage. Baarely Arbling

My recommendation

1. Profound — best if this is a serious brand-intelligence program

Profound is the one I'd look at first for an enterprise team. It goes beyond simple mention tracking into how AI represents your brand, citations, competitive visibility, prompt demand and sentiment. Its enterprise tier can monitor a particularly broad set of answer engines, including ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI surfaces, Grok and others. Baarely TechnologyAdvice

The downside: it's more platform than a small marketing team may need, and enterprise pricing is custom.

2. Peec AI — probably the sweet spot

I'd choose Peec if you're a marketing/brand team that wants a clean dashboard showing things like:

• Brand mentions
• Sentiment/framing
• Share of voice
• Competitor comparisons
• Citations
• Prompt-level results
• Changes over time

It's repeatedly positioned as the marketing-team/agency-oriented alternative to Profound, rather than an enterprise-heavy platform. Conbersa Loudmink

3. Otterly.AI — best inexpensive starting point

If you want to start monitoring hundreds of prompts without committing to an enterprise platform, Otterly is compelling. Current comparisons put its entry plan around $29/month, with broader engine coverage available at higher tiers/add-ons. Optimly Marqeable

I'd choose it when monitoring breadth and cost matter more than sophisticated brand-intelligence workflows.

One important distinction

Don't buy a conventional social-listening product just because it says it has “AI sentiment.”

What you actually want is a system that repeatedly asks questions such as:

“What are the best CRM platforms for a 500-person SaaS company?”

and records the answers from ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode, etc.

Then it should tell you:

Your brand → mentioned 38% of the time → #2 recommendation → 72% positive framing → 41% citation rate

versus:

Competitor → mentioned 61% → #1 recommendation → 84% positive framing

That is materially more useful than conventional sentiment analysis of social posts. AI-brand monitoring is increasingly being treated as its own category because it measures representation inside generated answers, including mentions, citations, sentiment and competitive displacement. Slate Promptwatch

If I were buying today

• Enterprise / Fortune 500: Profound
• Mid-market brand or marketing team: Peec AI
• Startup / SMB: Otterly.AI
• Sentiment is the primary requirement: Promptwatch deserves a head-to-head evaluation
• Already an Ahrefs customer: Ahrefs Brand Radar
• Need monitoring + an optimization/action layer: Profound or AthenaHQ

One caveat: engine coverage changes quickly in this category, and several vendors advertise broad coverage where some engines are actually restricted to higher tiers. I'd verify the exact assistants and prompt volume included in the plan you're considering before signing. Optimly Marqeable

If you tell me your company size, approximate number of brands/products, and whether you care more about sentiment, competitive share-of-voice, citations, or hallucination/accuracy, I can narrow this to the top 3 and give you a feature-by-feature buying matrix.

Don't buy a conventional social-listening product just because it says it has “AI sentiment.”

What you actually want is a system that repeatedly asks questions such as:

“What are the best CRM platforms for a 500-person SaaS company?”

and records the answers from ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode, etc.

Then it should tell you:

Your brand → mentioned 38% of the time → #2 recommendation → 72% positive framing → 41% citation rate

versus:

Competitor → mentioned 61% → #1 recommendation → 84% positive framing

That is materially more useful than conventional sentiment analysis of social posts. AI-brand monitoring is increasingly being treated as its own category because it measures representation inside generated answers, including mentions, citations, sentiment and competitive displacement.

If I were buying today

If your specific goal is monitoring how AI assistants talk about your brand — especially sentiment, recommendations, positioning, and competitor mentions — across multiple assistants, I’d shortlist these:

🥇 My pick: OtterlyAI

For the use case you described, OtterlyAI is probably the closest fit.

It explicitly tracks brand mentions, sentiment, share of voice, rankings and citations across seven AI search experiences: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. It also stores the underlying answers, so you're not just getting a mysterious "sentiment score." Otterly Otterly AI

Its sentiment system categorizes mentions as positive, neutral or negative and provides a Net Sentiment Score from −100 to +100, which makes it particularly useful if you want a KPI you can monitor over time. Otterly

That's important because I'd track more than just:

"Does ChatGPT mention us?"

I'd want:

• Mention rate — how often the brand appears
• Sentiment — positive / neutral / negative
• Positioning — how the AI describes you
• Share of voice — you vs. competitors
• Recommendation rate — whether you're actually recommended
• Citation rate — whether your site/content is used as evidence
• Prompt-level changes — which questions cause sentiment to deteriorate
• Engine differences — e.g. ChatGPT likes you while Gemini doesn't

Otterly supports essentially this full monitoring model. Otterly Otterly AI

🏢 When I'd choose Profound instead

I'd lean toward Profound if you're a large brand, agency, or enterprise marketing/insights team.

Profound goes beyond simple tracking into visibility, citations, sentiment, share of voice and positioning, with daily prompt-driven analysis. Profound Knowledge Base Profound Knowledge Base

One particularly interesting distinction is its access to large-scale conversation data: its 2026 Index is based on 1.9+ billion real user conversations across 50+ industries and major answer engines. Profound

So I'd characterize the choice as:

Otterly = "Tell me what AI is saying about my brand."
Profound = "Give my enterprise AI-search intelligence program a serious analytics platform."

💰 Peec is the middle ground

Peec AI is worth evaluating if your emphasis is clean competitive benchmarking and visibility analytics rather than building a huge enterprise intelligence operation. Recent comparisons consistently put it in the middle of the market between the simpler Otterly experience and enterprise-oriented Profound. Refine AI Conbersa

One important caveat

Don't evaluate these platforms primarily on their "sentiment score." AI sentiment is considerably different from conventional social-listening sentiment.

For example:

"Brand X is an expensive option, but arguably the best product for enterprise customers."

A naïve sentiment classifier might call that negative because of "expensive." But from a brand-positioning perspective, that's potentially very positive.

I'd therefore prioritize tools that let you inspect the actual generated answer and the sentence/context behind the sentiment classification, rather than giving you a black-box score. Otterly, for example, exposes the sentence triggering its sentiment classification. Otterly

My ranking for your exact use case:

1. 🥇 OtterlyAI — best combination of multi-assistant monitoring + sentiment + competitive tracking
2. 🥈 Profound — best for enterprise/deep AI-search intelligence
3. 🥉 Peec AI — best clean analytics/benchmarking option
4. Scrunch AI — best if you also want to optimize content for AI agents
5. Semrush — best if you already live in the Semrush ecosystem

If you're evaluating this for a brand/marketing team, I can also give you a detailed Otterly vs Profound vs Peec comparison, including pricing, number of prompts, assistants covered, sentiment methodology, APIs, alerts, competitor tracking, and reporting.

Profound goes beyond simple tracking into visibility, citations, sentiment, share of voice and positioning, with daily prompt-driven analysis. Profound Knowledge Base Profound Knowledge Base

One particularly interesting distinction is its access to large-scale conversation data: its 2026 Index is based on 1.9+ billion real user conversations across 50+ industries and major answer engines. Profound

So I'd characterize the choice as:

Otterly = "Tell me what AI is saying about my brand."
Profound = "Give my enterprise AI-search intelligence program a serious analytics platform."

💰 Peec is the middle ground

Peec AI is worth evaluating if your emphasis is clean competitive benchmarking and visibility analytics rather than building a huge enterprise intelligence operation. Recent comparisons consistently put it in the middle of the market between the simpler Otterly experience and enterprise-oriented Profound. getrefine.ai conbersa.ai

One important caveat

Don't evaluate these platforms primarily on their "sentiment score." AI sentiment is considerably different from conventional social-listening sentiment.

For example:

"Brand X is an expensive option, but arguably the best product for enterprise customers."

A naïve sentiment classifier might call that negative because of "expensive." But from a brand-positioning perspective, that's potentially very positive.

I'd therefore prioritize tools that let you inspect the actual generated answer and the sentence/context behind the sentiment classification, rather than giving you a black-box score. Otterly, for example, exposes the sentence triggering its sentiment classification.

My ranking for your exact use case:

If you mean monitoring how ChatGPT, Claude, Gemini, Perplexity, Copilot, etc. describe your brand (not traditional social sentiment), you’re looking for an AI brand monitoring / LLM visibility / generative engine optimization (GEO) platform. These tools track prompts, answers, mentions, citations, competitor comparisons, and sentiment/framing. Slate Indexly

Here are the strongest options by use case:

My shortlist by scenario

• Fortune 500 / PR / reputation management: Meltwater GenAI Lens or Brandwatch. Promptwatch
• SEO + content + AI search optimization: Profound, Promptwatch, or Otterly.AI. Optimly Promptwatch
• Startup or mid-market brand team: Gumshoe, VisiMatrix, Indexly, or Otterly.AI. Gumshoe AI VisiMatrix Indexly
• If you mainly care about “Does AI recommend us positively vs competitors?” prioritize tools that store the actual prompts and generated answers, not just mention counts. Slate

Features I’d require before buying

• Actual answer capture (the full AI response, not only extracted mentions)
• Prompt portfolio management (your real buyer questions)
• Sentiment + narrative analysis (e.g., “premium,” “unreliable,” “expensive,” “best alternative”)
• Citation/source tracking (what websites are influencing the answer)
• Competitor benchmarking
• Change alerts after model updates or content changes
• Human review workflow for false positives

One caveat: AI “sentiment” is harder than social sentiment because the same brand can be described positively in one prompt and negatively in another. The best platforms analyze context and recommendation behavior, not just whether the brand name appears. Promptwatch Indexly

If you share your context (enterprise PR, SaaS marketing, ecommerce, agency, etc.) and which assistants matter most (ChatGPT only vs all major models), I can narrow this to 3–5 tools.

If by brand sentiment you mean “When someone asks ChatGPT, Claude, Gemini, Perplexity, etc. about my company, is the answer favorable, neutral, negative, or full of damaging caveats?”, you're looking for AI-answer/AI-search monitoring, not traditional social listening.

As of September 2026, my shortlist would be:

🥇 My pick: otterly.ai

Otterly is particularly compelling because it doesn't just count mentions. Its AI Search Analytics tracks mentions, sentiment, share of voice, ranking/order, competitors, and cited URLs, with daily monitoring across seven AI engines. Otterly Otterly

That gives you the metrics I'd actually want in a brand dashboard:

• Mention rate: How often are we mentioned?
• Sentiment/net sentiment: Is the portrayal favorable?
• Recommendation rate: Does the assistant actually recommend us?
• Position: Are we #1, #3, or an afterthought?
• Share of voice: How often do competitors appear instead?
• Citation sources: What websites are influencing the answer?
• Prompt-level results: Which customer questions produce bad answers?
• Trend over time: Is sentiment improving or deteriorating?

🥈 Promptwatch — best if sentiment is the central problem

promptwatch.com is particularly interesting if you care about why an assistant's answer is positive or negative, rather than simply wanting a score.

Its monitoring covers ChatGPT, Claude, Gemini, Perplexity and other LLMs and combines sentiment with prompt-level visibility, competitor benchmarking and citation/content analysis. Promptwatch

I'd favor this over a generic social-listening platform if your primary question is:

“What is AI saying about our brand, and what do we need to change to alter that narrative?”

Enterprise: Meltwater GenAI Lens

If you're a PR/comms organization already using meltwater.com, its GenAI Lens is worth serious consideration. It brings LLM brand representation into the same environment as earned media and social intelligence, covering multiple major assistants and adding geographic analysis and recommendations. Promptwatch

I wouldn't buy Meltwater just for AI-answer monitoring, though. The economics make much more sense if you already have its broader media-intelligence stack.

One important distinction

I wouldn't choose Brandwatch, Sprinklr, or Brand24 solely for this use case.

Traditional sentiment monitoring asks:

“What are people saying about our brand?”

AI-answer monitoring asks:

“What does the AI tell prospective customers about our brand?”

Those are materially different datasets. A brand can have excellent social sentiment while ChatGPT describes it as expensive, unreliable, outdated, or inferior to a competitor. Optimly Tracemetry

What I'd shortlist

If I were buying today:

1. OtterlyAI — best combination of coverage, sentiment, competitive benchmarking and price.
2. Promptwatch — best if AI reputation/sentiment is the core use case.
3. Profound — best for a sophisticated enterprise AEO/AI-search program.
4. Meltwater GenAI Lens — best for enterprise PR teams already in the Meltwater ecosystem.
5. Scrunch AI — worth evaluating alongside Profound for enterprise AEO.

The market is moving quickly, and published comparisons show significant differences in which engines are actually included at each pricing tier, so I'd verify the current plan-level coverage before signing anything. Crawloria Optimly

If you tell me your company size/budget and which assistants matter most (e.g. ChatGPT + Claude + Gemini + Perplexity), I can narrow this to the top 3 and compare pricing, API/export capabilities, sentiment methodology, prompt volume, and competitor tracking.

If you're a PR/comms organization already using meltwater.com, its GenAI Lens is worth serious consideration. It brings LLM brand representation into the same environment as earned media and social intelligence, covering multiple major assistants and adding geographic analysis and recommendations. Promptwatch

I wouldn't buy Meltwater just for AI-answer monitoring, though. The economics make much more sense if you already have its broader media-intelligence stack.

One important distinction

I wouldn't choose Brandwatch, Sprinklr, or Brand24 solely for this use case.

Traditional sentiment monitoring asks:

“What are people saying about our brand?”

AI-answer monitoring asks:

“What does the AI tell prospective customers about our brand?”

Those are materially different datasets. A brand can have excellent social sentiment while ChatGPT describes it as expensive, unreliable, outdated, or inferior to a competitor.

What I'd shortlist

If I were buying today:

If you mean monitoring how AI assistants describe your brand (not traditional social sentiment), you’re looking for an AI visibility / LLM brand monitoring platform. These tools repeatedly query assistants like ChatGPT, Claude, Gemini, and Perplexity, then analyze mentions, rankings, competitors, citations, and sentiment. Tracemetry Foglift

Here are some of the strongest options:

My shortlist by use case

• Large enterprise / PR reputation: Profound, Gumshoe, Diploria AI
• SEO + content + GEO teams: Otterly.AI, Peec AI, AthenaHQ
• Startup wanting a lightweight dashboard: Linksii, AnswerScope, Citatur AnswerScope Citatur
• Need to understand why AI answers are positive/negative: Look for tools that store the full answer, cited sources, competitor mentions, and sentiment evidence—not just a visibility score. BigSentiment

Features I would require before buying

1. Multi-assistant coverage

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews / AI search surfaces where relevant
• Prompt-level history

• “Best CRM for startups”
• “Alternatives to [brand]”
• “Is [brand] trustworthy?”
• “Compare [brand] vs competitors”
• Sentiment breakdown

• Positive / neutral / negative
• Why the model framed it that way
• Which sources influenced the answer
• Competitive share of voice

• Who gets recommended instead of you
• Ranking position inside answers
• Citation sources
• Raw answer storage

• You want the actual AI response, not only a dashboard score.

A practical stack many teams end up with is:

• AI visibility tracker (Profound / Peec AI / Otterly.AI)
• plus traditional reputation monitoring (Brandwatch, Sprout Social, Meltwater, etc.) for news, reviews, and social signals.

The biggest mistake is treating this like social listening: AI answers are generated outputs, so you need to monitor the prompts → answers → sentiment → sources chain. Tracemetry

If your goal is specifically “what are AI assistants saying about my brand, and is that portrayal positive or negative?”, I’d focus on dedicated AI visibility / GEO monitoring platforms rather than traditional social-listening tools. The category now commonly tracks mentions, recommendations, citations, sentiment, competitors, and prompt-level results across multiple assistants. Promptwatch Built In

My shortlist

Current comparisons consistently put Profound, Peec, and Otterly among the leading dedicated platforms, although engine coverage and pricing are changing rapidly. NeuralGen Refine AI AY Rank

My picks by scenario

1. Large brand / enterprise → Profound

I'd start here if you need a serious AI reputation intelligence program rather than just a rank tracker. It's positioned around enterprise-scale answer-engine analytics and competitive intelligence. Refine AI

2. Marketing team → Peec AI

Probably my favorite middle ground. It emphasizes visibility, position, sentiment, and competitor benchmarking at the prompt level, which maps closely to your question. NeuralGen Pinggy

3. Small team / startup → Otterly.AI

Good choice if you want to get monitoring running quickly without buying an enterprise platform. Current comparisons put its entry pricing around $29/month, with broader engine coverage available at higher tiers/add-ons. AY Rank Marqeable

4. If “sentiment” is the #1 KPI → Peec or Refine

Refine explicitly combines sentiment + share of voice + citation/source attribution, while Peec is similarly oriented toward prompt-level sentiment and competitive measurement. Refine AI

5. If you want the widest possible assistant coverage → LLMrefs

One recent comparison identifies LLMrefs as covering 11 AI surfaces, including ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI and DeepSeek. That's compelling if your requirement is genuinely multi-assistant, rather than primarily AI search. AY Rank

One important distinction

Don't buy based solely on a metric called “sentiment.” I'd want the platform to preserve the underlying AI answer and let you inspect:

• Mention rate — how often you're named
• Recommendation rate — whether the assistant actually recommends you
• Share of voice — you vs. competitors
• Sentiment / framing — positive, neutral, negative
• Attributes — why the model likes/dislikes you
• Citation sources — which websites are influencing the answer
• Prompt-level history — whether the narrative is changing
• Assistant-level differences — e.g. ChatGPT positive while Gemini is negative
• Alerts when a material change occurs

That's important because “mentioned positively” and “recommended as the best option” are very different signals.

If I were buying today, my evaluation order would be Peec → Profound → Otterly, then LLMrefs if broad assistant coverage is more important than enterprise depth.

The market is moving very quickly—some 2026 comparisons note that engine coverage and pricing are changing monthly—so I'd validate the exact assistants and sentiment methodology during demos rather than relying on a static feature matrix. NeuralGen Refine AI

I'd start here if you need a serious AI reputation intelligence program rather than just a rank tracker. It's positioned around enterprise-scale answer-engine analytics and competitive intelligence. Refine AI

2. Marketing team → Peec AI

Probably my favorite middle ground. It emphasizes visibility, position, sentiment, and competitor benchmarking at the prompt level, which maps closely to your question. NeuralGen Pinggy

3. Small team / startup → Otterly.AI

Good choice if you want to get monitoring running quickly without buying an enterprise platform. Current comparisons put its entry pricing around $29/month, with broader engine coverage available at higher tiers/add-ons. AY Rank marqeable.com

4. If “sentiment” is the #1 KPI → Peec or Refine

Refine explicitly combines sentiment + share of voice + citation/source attribution, while Peec is similarly oriented toward prompt-level sentiment and competitive measurement. Refine AI

5. If you want the widest possible assistant coverage → LLMrefs

One recent comparison identifies LLMrefs as covering 11 AI surfaces, including ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI and DeepSeek. That's compelling if your requirement is genuinely multi-assistant, rather than primarily AI search.

One important distinction

If your goal is specifically monitoring brand sentiment in AI-generated answers across multiple assistants, I’d shortlist these:

My pick: Peec AI

For your exact use case, Peec AI looks like the strongest fit. It doesn't just count mentions—it measures sentiment, the attributes AI associates with your brand, visibility, position, share of voice, competitors, and the sources influencing the answers. It tracks sentiment across ChatGPT, Gemini, Perplexity, Google AI Mode/Overviews and Claude. Peec AI Peec AI Peec AI

That distinction matters because you might have:

Brand mentioned frequently → but increasingly described as "expensive," "outdated," or "difficult to use."

A simple AI-visibility tracker could report that as a success. A brand-perception tracker should flag it as a problem.

Best enterprise option: Profound

If you're a large brand, agency, or PR/marketing organization, I'd put Profound at the top of the enterprise shortlist. Its Answer Engine Insights explicitly covers visibility, citations, sentiment, share of voice and positioning, with prompts run against answer engines on a recurring basis. Profound Knowledge Base

It also currently covers a particularly broad set of engines, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, Claude and Grok. Profound

Best value: OtterlyAI

OtterlyAI is compelling if you want something easier to deploy without buying an enterprise platform. It monitors ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI surfaces daily, and scores brand mentions for positive/neutral/negative sentiment alongside rank and share of voice. Otterly Otterly AI

What I'd evaluate before buying

Don't just compare the number of "AI engines" advertised. I'd test each vendor on these five things:

1. Sentiment accuracy — Can it distinguish "not recommended because..." from genuinely negative sentiment?
2. Attribute extraction — Does it tell you why AI likes/dislikes your brand?
3. Prompt-level evidence — Can you see the actual AI answer that generated the sentiment score?
4. Source/citation attribution — Can you identify the websites, Reddit threads, reviews, etc. influencing the narrative?
5. Longitudinal consistency — Can you see sentiment moving over weeks/months rather than just today's snapshot?

My ranking for your stated use case:
1. Peec AI → best brand-perception focus
2. Profound → best enterprise platform
3. OtterlyAI → best simpler/value option
4. AthenaHQ / Scrunch → worth evaluating for broader AEO programs

If you tell me your company size, approximate monthly budget, and which assistants matter most (ChatGPT/Claude/Gemini/Perplexity/etc.), I can narrow this to the 2–3 tools I'd actually demo and compare their pricing/features.

Brand mentioned frequently → but increasingly described as "expensive," "outdated," or "difficult to use."

A simple AI-visibility tracker could report that as a success. A brand-perception tracker should flag it as a problem.

Best enterprise option: Profound

If you're a large brand, agency, or PR/marketing organization, I'd put Profound at the top of the enterprise shortlist. Its Answer Engine Insights explicitly covers visibility, citations, sentiment, share of voice and positioning, with prompts run against answer engines on a recurring basis. Profound Knowledge Base

It also currently covers a particularly broad set of engines, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, Claude and Grok. tryprofound.com

Best value: OtterlyAI

OtterlyAI is compelling if you want something easier to deploy without buying an enterprise platform. It monitors ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI surfaces daily, and scores brand mentions for positive/neutral/negative sentiment alongside rank and share of voice.

What I'd evaluate before buying

Don't just compare the number of "AI engines" advertised. I'd test each vendor on these five things:

If your goal is specifically “What are ChatGPT, Claude, Gemini, Perplexity, etc. saying about my brand, and is that portrayal positive or negative?”, I’d shortlist these:

My #1: Peec AI

If sentiment/brand perception is the primary requirement rather than simply tracking whether you're mentioned, I'd start with Peec.

It explicitly analyzes how AI assistants describe the brand: attributes such as “modern,” “expensive,” “reliable,” etc., and produces a 0–100 sentiment score by engine. It also traces claims back to their sources. Peec AI

My #2: OtterlyAI

For a broader always-on monitoring dashboard, Otterly is arguably the better choice. Its current analytics product tracks mentions, citations, sentiment, share of voice and rank across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly

It also explicitly lets you benchmark sentiment against competitors, which is particularly useful if you're trying to answer:

“Is AI recommending us more positively than Brand X?”

That makes it my pick for a marketing/SEO team that wants monitoring + competitive benchmarking, rather than pure brand-research.

For enterprise: Profound

If you're a large brand with lots of markets, products and prompts, I'd investigate Profound. It is positioned much more toward enterprise-grade AI-answer analytics, with deeper reporting and broader engine coverage than the lightweight trackers. Current comparisons put its enterprise coverage at up to roughly nine or ten engines, depending on plan. Baarely Marqeable

What I'd actually buy

• Need the best understanding of brand perception: Peec AI
• Need ongoing monitoring + sentiment + competitor share of voice: OtterlyAI
• Need enterprise-scale governance/analytics: Profound
• Need agency reporting / broad engine coverage: Spotlight
• Need something relatively simple for a small marketing team: Refine

One important distinction: AI-answer monitoring isn't the same thing as traditional social listening. These products are generally measuring what users see in AI search/answer experiences—mentions, rankings, sentiment, citations and competing brands—rather than monitoring Reddit/X/news/social conversations. Otterly

If you tell me your company size, approximate monthly budget, and which assistants matter most (e.g. ChatGPT + Gemini + Perplexity), I can narrow this to the best 2–3 and compare their current pricing/features.

My #2: OtterlyAI

For a broader always-on monitoring dashboard, Otterly is arguably the better choice. Its current analytics product tracks mentions, citations, sentiment, share of voice and rank across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude. Otterly

It also explicitly lets you benchmark sentiment against competitors, which is particularly useful if you're trying to answer:

“Is AI recommending us more positively than Brand X?”

That makes it my pick for a marketing/SEO team that wants monitoring + competitive benchmarking, rather than pure brand-research.

For enterprise: Profound

If you're a large brand with lots of markets, products and prompts, I'd investigate Profound. It is positioned much more toward enterprise-grade AI-answer analytics, with deeper reporting and broader engine coverage than the lightweight trackers. Current comparisons put its enterprise coverage at up to roughly nine or ten engines, depending on plan.

If your specific goal is monitoring how AI assistants portray your brand—including sentiment, recommendations, competitors, and citations—across multiple assistants, I’d shortlist these:

1. Profound — my enterprise pick

Profound is probably the strongest choice if you're building a serious AI brand monitoring program.

It monitors ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok and other answer engines, and tracks visibility, sentiment, share of voice, positioning and citations. Importantly, it queries the consumer-facing experiences rather than relying solely on model APIs. Profound Knowledge Base Profound

Choose it if: you have a large brand, multiple markets/products, agencies or stakeholders, and need reporting and competitive intelligence rather than just a dashboard.

2. Peec AI — best for understanding what AI thinks of you

Peec AI is especially interesting for your wording: "brand sentiment in AI-generated answers."

It extracts the attributes AI associates with your brand—e.g. innovative, expensive, reliable, outdated—and produces sentiment scores by engine. It covers ChatGPT, Gemini, Perplexity, Google AI Mode/Overviews, Claude and others. Peec AI Peec AI

That makes it more useful than a simple "mentioned/not mentioned" tracker if you're trying to answer:

"What is AI saying about our brand, and is that perception getting better or worse?"

3. Scrunch — best monitoring-focused option

Scrunch has a particularly strong monitoring model: presence + position + sentiment + citations + competitors, with prompt-level drilldowns and the actual AI responses. It currently supports major assistants including ChatGPT, Claude, Gemini, Perplexity, Google AI experiences, Copilot and Meta AI. Scrunch Scrunch

Its sentiment analysis is also more nuanced than simply looking for negative words—it considers whether AI recommends a competitor instead of your brand, for example. Scrunch Help Center

My recommendation

If I were evaluating these for a company today:

• Enterprise / global brand: Profound
• Brand perception & sentiment specifically: Peec AI
• Hands-on AI-answer monitoring: Scrunch
• Already heavily invested in SEO: Semrush
• PR/communications team wanting AI + conventional media/social monitoring: Meltwater

One important caveat: don't treat the sentiment score itself as ground truth. AI responses are probabilistic and can change with prompt wording, geography, model updates and retrieval sources. The better platforms therefore let you inspect the actual responses and citations behind the score. Recent changes in which sources assistants cite—for example, a sharp reported change in ChatGPT's use of Reddit citations—illustrate why longitudinal monitoring matters. Business Insider

If you tell me your company size, approximate number of brands/products, and whether you're monitoring ChatGPT + Gemini + Claude + Perplexity specifically, I can narrow this to the best 2–3 and compare pricing, API/reporting capabilities, prompt volume, and enterprise features.

Choose it if: you have a large brand, multiple markets/products, agencies or stakeholders, and need reporting and competitive intelligence rather than just a dashboard.

2. Peec AI — best for understanding what AI thinks of you

Peec AI is especially interesting for your wording: "brand sentiment in AI-generated answers."

It extracts the attributes AI associates with your brand—e.g. innovative, expensive, reliable, outdated—and produces sentiment scores by engine. It covers ChatGPT, Gemini, Perplexity, Google AI Mode/Overviews, Claude and others. peec.ai peec.ai

That makes it more useful than a simple "mentioned/not mentioned" tracker if you're trying to answer:

"What is AI saying about our brand, and is that perception getting better or worse?"

3. Scrunch — best monitoring-focused option

Scrunch has a particularly strong monitoring model: presence + position + sentiment + citations + competitors, with prompt-level drilldowns and the actual AI responses. It currently supports major assistants including ChatGPT, Claude, Gemini, Perplexity, Google AI experiences, Copilot and Meta AI.

Its sentiment analysis is also more nuanced than simply looking for negative words—it considers whether AI recommends a competitor instead of your brand, for example.

My recommendation

If I were evaluating these for a company today:

If your goal is specifically “How does AI describe my brand, and is that description positive, neutral, or negative?” across multiple assistants, the market has narrowed considerably. I’d shortlist these:

My #1: Profound

For a serious brand-monitoring program, Profound is probably the strongest choice. It combines AI-answer monitoring with sentiment, citations, competitive visibility, prompt-volume data, and AI crawler/agent analytics rather than simply counting mentions. TechnologyAdvice currently rates it its top AI-search monitoring platform. TechnologyAdvice

Its big advantage is breadth: current comparisons report support for up to roughly 9–10 answer engines at enterprise level, including ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Copilot, Claude, Grok, Meta AI and DeepSeek. Baarely

The catch: it's increasingly an enterprise platform, and the lower-priced tiers don't give you the full multi-assistant experience.

Best practical alternative: OtterlyAI

If you want something easier to deploy, I'd seriously consider OtterlyAI. Its current analytics product explicitly tracks brand mentions, citations, sentiment, share of voice, rank and competitor comparisons across seven AI engines. Otterly

The seven currently listed are:

• ChatGPT
• Perplexity
• Google AI Overviews
• Google AI Mode
• Gemini
• Microsoft Copilot
• Claude

That makes it particularly attractive if your requirement is “run the same prompts regularly and tell me how the brand's representation is changing.” Otterly

Peec is worth looking at

Peec AI is another strong choice if the buyer is primarily a marketing/SEO team rather than an enterprise brand-intelligence organization. Independent comparisons consistently put it alongside Profound and Otterly as one of the leading dedicated AI-search monitoring products. Conbersa NeuralGen

Its positioning is particularly good for turning AI-answer data into marketing analytics and competitive benchmarking, rather than building a huge enterprise intelligence stack.

What I'd actually buy

I'd make the decision this way:

• Large brand / PR / corporate marketing: Profound
• Mid-market marketing team: OtterlyAI
• Marketing analytics / GEO team: Peec AI
• Agency managing many clients: OtterlyAI or Scrunch
• Already an Ahrefs customer: Ahrefs Brand Radar may be enough

One important distinction: don't buy a tool merely because it says it does “LLM monitoring.” You want it to capture the actual answers generated by the different AI/search surfaces, preserve the answers, identify mentions and citations, measure sentiment/framing, and let you compare the same prompt over time. The difference between model-knowledge monitoring and monitoring actual AI-search experiences is significant. Otterly

If you tell me your company size, approximate monthly budget, and which assistants matter most (e.g. ChatGPT + Gemini + Claude + Perplexity), I can narrow this to the best 2–3 options and compare their current pricing/features.

Profound is built around that broader workflow.

2. Peec AI — my pick if "brand perception" is the core requirement.

Peec explicitly analyzes the attributes AI associates with your brand—e.g. whether you're described as expensive, innovative, reliable, outdated, etc.—alongside a 0–100 sentiment score. It also connects those perceptions to the sources influencing AI answers. peec.ai peec.ai

That makes it especially interesting for a brand/communications team, rather than just an SEO team.

3. OtterlyAI — best if you want something simpler and cheaper.

If your main goal is monitoring how AI assistants describe your brand—not just whether they mention it—I'd shortlist these three:

1. Profound — my pick for brand sentiment

Profound goes beyond a simple positive/negative score. Its Sentiment product tracks overall sentiment, recurring themes, positive/negative attributes, and the sources influencing the narrative. It can also break sentiment down by prompt, topic, and AI platform. Profound Knowledge Base Profound

That makes it particularly useful if your question is:

"What story is ChatGPT/Claude/Gemini telling potential customers about us, and what's causing that story?"

Profound also runs tracked prompts daily and analyzes answer-engine responses for visibility, citations, sentiment, share of voice, and positioning. Profound Knowledge Base Profound

Choose Profound if: this is becoming a real brand/reputation intelligence function, especially for an enterprise or large marketing team.

2. Peec AI — best focused sentiment product

Peec AI is probably the most directly aligned with your wording. It explicitly measures visibility, position, sentiment, and share of voice, with sentiment scored 0–100 and broken down by AI engine. Peec AI

It also extracts the attributes AI associates with your brand—for example, whether AI consistently describes you as "modern," "powerful," "costly," or "outdated"—and traces claims back to their sources. Peec AI

Choose Peec if: you want a relatively clean marketing dashboard answering "How does AI perceive our brand vs. competitors?"

3. OtterlyAI — best for broad monitoring

OtterlyAI currently monitors ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode. It runs tracked prompts daily and reports mentions, citations, rankings, competitors and how your brand is described. Otterly AI Otterly AI

One interesting distinction is that Otterly says it collects responses directly from the AI websites rather than relying solely on APIs, aiming to capture what users actually see. Otterly AI

Choose Otterly if: you care more about wide AI-search coverage + visibility/citation monitoring and sentiment is one component rather than the centerpiece.

My ranking for your specific use case

Brand sentiment across AI assistants:

1. 🥇 Profound — deepest sentiment/narrative analysis
2. 🥈 Peec AI — best dedicated sentiment + competitive benchmarking
3. 🥉 OtterlyAI — strongest straightforward multi-engine monitoring

One important distinction: don't evaluate these tools purely on "sentiment score." AI sentiment is much more useful when you can see why the score changed—e.g. "AI now associates Brand X with expensive, difficult implementation because these five third-party sources are being cited." Profound and Peec are particularly strong in that direction. Profound Knowledge Base Peec AI

If you're choosing software for a large brand/marketing team, I'd do a Profound vs. Peec vs. Otterly bake-off using the same 50–100 customer prompts and compare sentiment accuracy, prompt coverage, competitor benchmarking, source attribution, historical data, and API/export capabilities.

"What story is ChatGPT/Claude/Gemini telling potential customers about us, and what's causing that story?"

Profound also runs tracked prompts daily and analyzes answer-engine responses for visibility, citations, sentiment, share of voice, and positioning. Profound Knowledge Base Profound

Choose Profound if: this is becoming a real brand/reputation intelligence function, especially for an enterprise or large marketing team.

2. Peec AI — best focused sentiment product

Peec AI is probably the most directly aligned with your wording. It explicitly measures visibility, position, sentiment, and share of voice, with sentiment scored 0–100 and broken down by AI engine. Peec AI

It also extracts the attributes AI associates with your brand—for example, whether AI consistently describes you as "modern," "powerful," "costly," or "outdated"—and traces claims back to their sources. Peec AI

Choose Peec if: you want a relatively clean marketing dashboard answering "How does AI perceive our brand vs. competitors?"

3. OtterlyAI — best for broad monitoring

OtterlyAI currently monitors ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode. It runs tracked prompts daily and reports mentions, citations, rankings, competitors and how your brand is described. help.otterly.ai help.otterly.ai

One interesting distinction is that Otterly says it collects responses directly from the AI websites rather than relying solely on APIs, aiming to capture what users actually see.

Choose Otterly if: you care more about wide AI-search coverage + visibility/citation monitoring and sentiment is one component rather than the centerpiece.

My ranking for your specific use case

If you mean monitoring how your brand is described inside AI-generated answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews, etc.), you’re looking for an AI visibility / LLM brand monitoring platform rather than a traditional social listening tool. These products typically track:

• Brand mentions and omission rates
• Positive / neutral / negative sentiment in AI answers
• Competitor comparisons
• Which prompts trigger your brand
• Which sources AI systems cite
• Changes over time after campaigns, PR, SEO, or product changes

Here are some of the strongest options:

My shortlist by use case

For a large brand / enterprise reputation team

• Profound
• Brandwatch
• Talkwalker
• Gumshoe

You’ll likely care about governance, historical trends, executive reporting, and competitor benchmarking.

For SEO / growth teams doing “AI search optimization”

• Promptwatch
• Surfais
• Chatobserver
• LLMMonitor

These are closer to “What does ChatGPT recommend when someone asks for the best product in our category?”

For agencies managing multiple clients

• Chatobserver
• Profound
• Promptwatch

Look for white-label reports, multi-brand dashboards, and scheduled scans.

Features I’d prioritize when evaluating vendors

1. Actual assistant coverage

• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews
• Repeatable prompt tracking

• Can you define hundreds of buyer questions?
• Are answers collected daily/weekly?
• Can you compare model changes?
• Sentiment methodology

Avoid a simple “positive/negative” label. Better systems show:

• exact answer excerpt
• why sentiment was classified that way
• competitor context
• cited sources influencing the answer
• Evidence layer

The best tools explain why an AI model is saying something:

• citations
• reviews
• forums
• news coverage
• owned content
• Alerts

Useful triggers:

• brand disappears from key prompts
• competitor replaces you
• negative recommendation appears
• AI starts repeating inaccurate claims

If you’re choosing one today, I’d generally split it this way:

• Enterprise reputation: Profound or Gumshoe
• Marketing/SEO team: Promptwatch or Surfais
• Agency reporting: Chatobserver
• Technical GEO/AEO team: LLMMonitor

Promptwatch Surfais ChatobserverI can also provide a vendor comparison matrix with pricing, API access, model coverage, and enterprise readiness if you’re evaluating tools for purchase.

If your goal is specifically “what are AI assistants saying about my brand, and is the sentiment positive/negative?”, rather than traditional social listening, I’d shortlist these:

My picks

1. Profound — best enterprise choice

If you're a large brand and want serious monitoring infrastructure, I'd start here. It goes beyond simple mention counts into answer-engine analytics, competitor analysis, citations, prompt-level reporting and AI-crawler data. Current comparisons put it among the deepest enterprise platforms, with coverage extending to roughly 9–10 answer engines depending on plan. Baarely AnswerManiac

2. Peec AI — best balance of analytics + usability

Probably my choice for a typical in-house marketing/GEO team. It emphasizes visibility, position, sentiment, share of voice and competitor benchmarking, with recurring monitoring across major AI surfaces. AY Rank Sapian Metrics

3. Otterly.AI — best value

A strong option if you want to start monitoring without an enterprise budget. It tracks major surfaces including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available depending on plan. Published pricing starts around $29/month. Baarely Marqeable

4. Refine — best if sentiment is central

Refine is particularly interesting for your use case because its reporting explicitly combines citation rate, share of voice, sentiment and source attribution. It monitors ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral. Refine AI

5. LLMrefs — best for breadth

If “across as many assistants as possible” is your primary requirement, LLMrefs is worth evaluating. Recent comparisons describe coverage of 11 AI surfaces, including ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI and DeepSeek. AY Rank

What I'd prioritize

Don't choose purely based on the number of assistants. For brand sentiment in AI answers, the important capabilities are:

• Prompt-level sentiment, not just an aggregate “brand score”
• Exact answer snapshots so you can see what the model actually said
• Sentiment by assistant — ChatGPT may describe you differently from Gemini or Claude
• Sentiment by topic/use case, e.g. pricing, reliability, customer service, competitors
• Share of voice versus named competitors
• Whether you're recommended vs merely mentioned
• Citation/source analysis — which websites are causing the model to form that perception
• Historical tracking so you can detect sentiment changes
• Geographic/language variation
• API/export capability if you want to feed the data into your own BI or reputation system

That last point is especially important: AI sentiment isn't the same thing as conventional brand sentiment. You're measuring the model's synthesized representation of your brand, which can be positive, negative, inaccurate, or based on stale third-party information. Current tools increasingly track citation sources alongside sentiment for precisely this reason. Sapian Metrics AI Visibility Snapshot

Bottom line

If I were evaluating them today:

Enterprise: Profound
Best overall for a marketing team: Peec AI
Best inexpensive starting point: Otterly.AI
Best sentiment-focused option: Refine
Most assistant coverage: LLMrefs

If you tell me your company size, approximate budget, and which assistants matter most (ChatGPT/Claude/Gemini/Perplexity/Copilot/Grok/etc.), I can narrow this to the top 2–3 and compare their actual pricing, sentiment methodology, API, and coverage.

A strong option if you want to start monitoring without an enterprise budget. It tracks major surfaces including ChatGPT, Google AI Overviews, Perplexity and Copilot, with additional engines available depending on plan. Published pricing starts around $29/month. Baarely marqeable.com

4. Refine — best if sentiment is central

Refine is particularly interesting for your use case because its reporting explicitly combines citation rate, share of voice, sentiment and source attribution. It monitors ChatGPT, Gemini, Perplexity, Claude, Copilot and Mistral. getrefine.ai

5. LLMrefs — best for breadth

If “across as many assistants as possible” is your primary requirement, LLMrefs is worth evaluating. Recent comparisons describe coverage of 11 AI surfaces, including ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI and DeepSeek.

What I'd prioritize

Don't choose purely based on the number of assistants. For brand sentiment in AI answers, the important capabilities are:

If your specific goal is monitoring brand sentiment in AI-generated answers across multiple assistants, I’d shortlist these:

1. OtterlyAI — my pick for most teams

Otterly is particularly well matched to your question because its analytics explicitly score brand mentions, sentiment, share of voice, position, competitors and citations. It runs the same prompt set across multiple AI engines, letting you see whether the tone of the answer changes from one assistant to another. otterly.ai

For example, you can monitor:

“What are the best [category] software platforms?”

and see:

• Is my brand mentioned?
• Positive / neutral / negative sentiment
• What competitors are mentioned?
• Where does my brand rank?
• Which sources are being cited?
• How does ChatGPT differ from Gemini, Claude, Perplexity, etc.?
• Is sentiment improving over time?

Otterly currently says it monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot and Claude, with daily monitoring. otterly.ai

Best if: you're a brand/marketing team that wants a relatively straightforward dashboard rather than a giant enterprise platform.

2. Profound — best if this is becoming an enterprise intelligence program

Profound is more sophisticated if you want to go beyond "are we mentioned?" Its Answer Engine Insights tracks visibility, sentiment, share of voice, positioning, citations and competitors, and lets you segment results by things such as region, topic and audience persona. help.tryprofound.comwww.tryprofound.com

It also covers a particularly broad set of answer engines, including ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews/AI Mode, Grok and DeepSeek. Importantly, Profound says it queries the consumer-facing experiences rather than simply model APIs, which is useful if you care about what an actual user sees. help.tryprofound.comwww.tryprofound.com

Best if: you're managing a large brand, multiple markets, hundreds/thousands of prompts, or need serious competitive and executive reporting.

3. Peec AI

I'd put Peec on the shortlist if you're primarily an in-house marketing/SEO team or agency looking for configurable AI visibility tracking, sentiment, share of voice, competitor monitoring and reporting. Independent 2026 comparisons also put it among the stronger options for configurable multi-engine tracking. getrefine.ai

What I'd choose

Small/mid-size marketing team → OtterlyAI

Enterprise / global brand → Profound

Agency managing many brands → Peec AI or Profound

Already heavily invested in SEO/Semrush → Semrush AI Visibility

One important distinction: AI sentiment monitoring isn't the same thing as social listening. These platforms are measuring how AI assistants describe your brand when prompted, rather than how humans feel about your brand on Reddit, X, news sites, etc. That's actually a very useful new metric because an AI can consistently characterize a brand negatively even when conventional social sentiment looks fine.

And this data can move surprisingly quickly: recent analysis found substantial changes in which sources ChatGPT cites over just a few weeks, illustrating why longitudinal monitoring across multiple assistants is more useful than occasional manual checks. www.axios.com

If I were buying today, I'd demo Otterly and Profound side-by-side using the same 50–100 prompts and compare their raw answers, sentiment classifications, competitor detection, citation tracking, geographic controls, and historical data. That will tell you much more than comparing feature checklists.

If your goal is specifically monitoring how AI assistants talk about your brand—including whether the sentiment is positive/negative, how often you're mentioned, what competitors are recommended, and which sources are cited—you want an AI visibility / AEO monitoring platform, not traditional social-listening software.

My shortlist

My pick: Profound

For a serious brand-monitoring program, I'd start with Profound. Its Answer Engine Insights product explicitly measures sentiment, visibility, citations, share of voice and positioning, while querying the actual answer engines on a recurring basis. Profound Knowledge Base

That distinction matters: you don't merely want to know "Did ChatGPT mention us?" You want something closer to:

What does ChatGPT say about us? Is that portrayal favorable? How does it compare with competitors? Which prompts produce negative perceptions? Which sources are causing that perception? Is the answer changing over time?

Profound currently covers a particularly broad set of AI surfaces, including ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google's AI experiences. Profound Profound

One important caveat

"Sentiment" in AI answers isn't quite the same as social-media sentiment. A brand can be mentioned positively but still lose the recommendation, for example:

"Brand X is reliable, but Brand Y offers better value."

So I'd prioritize platforms that let you analyze sentiment + recommendation/positioning + share of voice + citations, rather than buying a tool based solely on a positive/neutral/negative score.

If you tell me your company size and approximate monthly budget (e.g. <$100, $100–500, $500–2k, enterprise), I can narrow this to the top 2–3 options and compare pricing, assistant coverage, sentiment accuracy, alerts, API access, and reporting.

If you mean monitoring how AI assistants describe your brand (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.) rather than traditional social listening, you’re looking for an AI brand monitoring / LLM visibility / GEO (Generative Engine Optimization) platform. The best options depend on whether you care most about sentiment, citations, SEO workflows, or enterprise reporting. Slate

Best AI brand sentiment monitoring tools

My shortlist by use case

For a large brand / enterprise reputation team

Choose:

• Profound
• Nightwatch
• Siftly

Look for:

• historical answer tracking
• sentiment trends
• competitor share of voice
• citation/source analysis
• alerts when AI narratives change

For SEO + content teams

Choose:

• Peec AI
• OtterlyAI
• Nightwatch

Look for:

• prompt libraries
• citation gap analysis
• recommended content fixes

For PR / brand reputation monitoring

Choose:

• AnswerLift
• Siftly

Look for:

• negative sentiment alerts
• inaccurate claims (“hallucinations”)
• evidence/source tracking

Features I would require before buying

A serious platform should be able to:

• Run the same prompt set repeatedly (not just one-off queries)
• Separate results by assistant: - ChatGPT
• Claude
• Gemini
• Perplexity
• Copilot
• Track: - mention rate
• ranking/position in answers
• sentiment
• competitor mentions
• citations and sources
• factual accuracy
• Store raw AI responses so you can audit changes over time MentionsAPI

A practical buying recommendation

For most marketing teams today:

1. Start with Nightwatch or Siftly if you already care about SEO and brand visibility. Nightwatch Siftly
2. Use Profound if this is a major enterprise initiative with executive reporting needs.
3. Use AnswerLift-style tools if your main concern is “what false or negative things are AI assistants saying about us?” AnswerLift

One thing to watch: many vendors call themselves “AI monitoring” but only measure whether you appear. True brand sentiment monitoring should analyze how the assistant frames you and why it reached that conclusion (sources, reviews, articles, forums, etc.). BigSentiment

If you tell me your company size (startup, SaaS, enterprise, agency) and whether you care more about reputation risk or getting recommended more often, I can narrow this to 3–4 tools.

If by “brand sentiment” you mean what ChatGPT, Gemini, Claude, Perplexity, etc. actually say about your brand—not social-media sentiment—I’d focus on AI-search/GEO monitoring platforms rather than traditional social-listening software.

My shortlist

1. Profound — my pick for serious brand monitoring

tryprofound.com specifically tracks visibility, citations, sentiment, share of voice, positioning and competitors. It currently covers ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews/AI Mode, Grok and DeepSeek. Profound Knowledge Base Profound

The important distinction is that Profound says it queries the consumer-facing AI experiences, rather than simply relying on model APIs. That's valuable if your goal is to understand what an actual prospective customer sees. Profound

I'd choose it if: you're a brand/PR/marketing organization and need dashboards, competitive share-of-voice, sentiment trends, citations, regional/persona analysis and enterprise reporting.

2. OtterlyAI — best bang for the buck

otterly.ai is particularly attractive if you want to get monitoring running quickly. It currently tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude, with daily monitoring. Otterly AI Otterly AI

It analyzes whether you're mentioned, how you're described, competitor appearances and citations; its brand reports also include sentiment-related analysis. Otterly Otterly AI

It also has a public API, which is useful if you want to pipe AI-answer data into your own BI/alerting system. Otterly

I'd choose it if: you want a practical monitoring product without the complexity/enterprise orientation of Profound.

What I'd actually measure

Don't buy based solely on a generic “sentiment score.” For AI answers, I'd want these metrics:

• Mention rate: how frequently the brand appears.
• Recommendation rate: how frequently the assistant actually recommends you.
• Sentiment: positive / neutral / negative.
• Attribute sentiment: why the AI likes or dislikes you.
• Share of voice: your mentions versus competitors.
• Position: first recommendation vs. buried among alternatives.
• Citation share: which sites AI systems use when discussing you.
• Factual accuracy: incorrect claims, outdated pricing, wrong product information, etc.
• Prompt-level trends: which customer questions produce negative or incorrect representations.
• Engine divergence: e.g. ChatGPT says you're excellent while Gemini consistently flags a weakness.
• Change detection: alerts when your representation suddenly changes.

That last group is particularly important because AI answers can change substantially as the underlying web corpus and retrieval systems change.

My recommendation

Enterprise / PR / brand intelligence → Profound.

Small or mid-sized marketing team → OtterlyAI.

If your primary question is “What does AI think of my brand, and how does that compare with competitors?” → Profound is the strongest fit. Its current product explicitly combines sentiment with share of voice, positioning, citations and competitor rankings. Profound

One caveat: this market is moving extremely quickly in 2026, and engine coverage/pricing changes frequently. Independent comparisons also currently put Profound toward the enterprise end and OtterlyAI toward the accessible end. Optimly getrefine.ai

If you tell me your company size, approximate number of brands/products, and whether you're monitoring for marketing, PR, or reputation risk, I can narrow this to the 3 best options with current pricing and a feature-by-feature comparison.

It also has a public API, which is useful if you want to pipe AI-answer data into your own BI/alerting system.

I'd choose it if: you want a practical monitoring product without the complexity/enterprise orientation of Profound.

What I'd actually measure

If by “brand sentiment” you mean “What do ChatGPT, Claude, Gemini, Perplexity, etc. say about my brand—and is the portrayal positive, negative, or neutral?”, this is now usually sold as AI visibility / AEO monitoring.

My shortlist for 2026

Recent comparisons consistently put Profound, Peec, Otterly and Scrunch among the leading dedicated platforms. baarely.com

🥇 I'd choose Profound for a large brand

Profound is the strongest option if this is a brand intelligence / reputation monitoring problem rather than simply an SEO problem. Its enterprise offering covers a particularly broad set of answer engines—including ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Copilot, Meta AI, Grok, DeepSeek and Claude—and provides deeper reporting around prompts, mentions and citations. baarely.com

That's particularly useful if you want to answer questions like:

• “What does AI say about us vs. our competitors?”
• “Which product attributes are consistently described negatively?”
• “Which assistants are hallucinating information about us?”
• “Are our brand recommendations improving month over month?”
• “Which publications/sites are influencing the answers?”
• “What happens when customers ask category-specific questions?”

Downside: it's enterprise-oriented and substantially more expensive than the self-serve alternatives. bloomiro.combaarely.com

🥈 Peec AI if you want a practical marketing dashboard

Peec is probably my pick for a mid-sized marketing team. It focuses heavily on visibility/benchmarking, competitor comparisons and recurring monitoring without the enterprise complexity of Profound. Recent comparisons put it around the mid-market sweet spot. baarely.com

🥉 Otterly if budget matters

Otterly is compelling if you want to start measuring this without a major procurement exercise. It starts around $29/month, monitors multiple AI surfaces, and adds things like GEO/page auditing. bloomiro.combaarely.com

The tradeoff is that you get less sophisticated analysis than Profound, particularly if your goal is brand/reputation intelligence rather than simply AI visibility.

One important distinction

Don't buy a tool solely because it says it measures “sentiment.”

For AI-generated answers, I'd prioritize:

1. Exact answer capture — can you see what the model actually said?
2. Sentiment + attribute sentiment — not just “positive/negative,” but why.
3. Hallucination detection
4. Competitor comparison
5. Citation/source tracking
6. Prompt-level trends
7. Multiple models/assistants
8. Geographic/personalization variation
9. Alerts when reputation changes
10. Raw data/API access

That's because a single sentiment score can hide the most important issue: an answer might be classified as “positive” while containing a materially false claim about your company.

Bottom line:

• Enterprise brand/reputation intelligence → Profound
• Mid-market marketing → Peec AI
• Budget-conscious monitoring → Otterly
• Monitoring + actually fixing AI visibility → Scrunch
• Already invested in SEO tooling → Semrush or Ahrefs

The category is moving very quickly in 2026, so I'd evaluate the tools using your actual 50–100 customer prompts rather than generic demos. Current comparisons show meaningful differences in which assistants, prompt volumes, sentiment analysis and reporting capabilities are included at each tier. ayzeo.com

If you tell me your company size, approximate budget, and which assistants you care about (e.g. ChatGPT + Claude + Gemini + Perplexity), I can narrow this to the top 2–3 and compare their current pricing/features.

If your goal is specifically “what do ChatGPT, Claude, Gemini, Perplexity, etc. say about my brand, and is it positive or negative?”, I’d shortlist these:

Recent 2026 comparisons consistently put Profound, Otterly, Peec and AthenaHQ among the leading dedicated AI-visibility platforms. www.datadab.com

🥇 My pick: Gumshoe

Gumshoe is particularly interesting because it explicitly focuses on visibility and sentiment across ChatGPT, Gemini, Claude and Perplexity, while also breaking results down by personas and topics. gumshoe.ai

That's closer to brand intelligence than simply “AI SEO rank tracking.”

For example, you want to be able to answer:

“When someone asks an AI assistant about the best vendors in our category, are we mentioned—and does the assistant describe us as reliable, expensive, innovative, difficult to use, etc.?”

Gumshoe is designed around that question.

🏢 If you're an enterprise brand: Profound

Profound is the one I'd evaluate first for a large marketing/communications organization. It goes deeper into AI visibility analytics, competitive benchmarking and citation/source analysis, and current comparisons show it covering a particularly broad set of answer engines. www.datadab.com

The tradeoff is complexity and price.

💰 If you want something lighter: Otterly

Otterly AI is probably the easiest starting point. It monitors prompts across major AI surfaces and includes sentiment monitoring, while being considerably more accessible than enterprise platforms. www.datadab.com

One important distinction

I'd not choose based purely on number of assistants supported. The really valuable features are:

1. Prompt-level answer snapshots — see the actual response.
2. Sentiment + context — not just “mentioned/not mentioned.”
3. Share of voice — how often you appear versus competitors.
4. Recommendation position — whether you're #1, #5, or merely mentioned.
5. Citation/source analysis — why the model thinks what it thinks.
6. Change detection — alerts when your AI representation changes.
7. Persona/topic segmentation — e.g. “enterprise buyer” vs. “SMB buyer.”
8. Multiple models/assistants — because results can differ substantially between them.

Those criteria matter more than raw engine count. slatehq.com

My ranking for your stated use case:
Gumshoe → Profound → AthenaHQ → Otterly → Peec

If you tell me B2B SaaS vs. consumer/ecommerce, approximate company size, and budget, I can narrow this to the best 2–3 and compare pricing, assistant coverage, sentiment methodology, APIs, alerts, and agency/multi-brand support.

If your goal is specifically “What are ChatGPT, Gemini, Claude, Perplexity, etc. saying about my brand, and is that portrayal positive or negative?”, I’d shortlist these:

1. My first choice: Peec AI

Peec AI — Brand Perception

Peec is unusually well aligned with your exact use case. Rather than simply reporting “brand mentioned: yes/no,” it extracts the attributes AI associates with your brand—e.g. innovative, expensive, reliable, outdated—and calculates sentiment by engine. It says it monitors ChatGPT, Gemini, Perplexity, Google AI Mode/Overviews, and Claude. peec.ai

Why I'd pick it: you can distinguish visibility from reputation. A brand might have 80% AI visibility but still have a problem if the models consistently describe it as expensive, unreliable, or difficult to use.

2. Promptwatch — strongest alternative

Promptwatch

Promptwatch is particularly interesting if you want to connect sentiment monitoring to why the models describe you that way and what marketing/content changes might improve it. Its monitoring covers ChatGPT, Claude, Gemini, Perplexity and other LLMs, with sentiment and citation tracking. promptwatch.com

It also claims to capture actual interface-level responses rather than relying solely on API approximations, which is an important distinction when you're trying to understand what users actually see. promptwatch.com

3. Meltwater GenAI Lens — best enterprise reputation stack

If you're a larger PR/comms organization, I'd seriously consider Meltwater GenAI Lens. It puts AI-generated brand representation alongside conventional social, news, and media intelligence. It monitors multiple LLMs and adds geographic/prompt-level analysis and recommendations. promptwatch.com

The downside is that it's an enterprise add-on to Meltwater, so it's overkill if you just need AI-answer monitoring.

4. OtterlyAI — best broad monitoring/value option

OtterlyAI

Otterly is stronger if your primary question is “Where do we appear, how often, and which competitors are beating us?” rather than deep reputation analysis.

It currently monitors ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot. help.otterly.ai

It also advertises entry pricing around $29/month, making it considerably easier to experiment with than enterprise platforms. otterly.aislatehq.com

What I'd actually evaluate in a trial

Don't judge these tools primarily by their dashboards. Run the same 50–100 prompts through each and compare:

1. Sentiment accuracy — does “expensive but excellent” get treated as positive, negative, or mixed?
2. Attribute extraction — what specific traits does the model associate with your brand?
3. Engine fidelity — are they measuring actual user-facing answers or an API approximation?
4. Citation/source tracking — why is the model saying what it says?
5. Competitor comparison — can you see that competitors are described more favorably?
6. Prompt-level history — can you see sentiment change over time for the same question?
7. Geography/model/version — can you separate, say, ChatGPT vs. Gemini and US vs. UK?
8. Evidence — can you export the actual answer supporting the sentiment score?

That last point is particularly important. I would not buy a tool that gives you a “72/100 sentiment score” without letting you inspect the underlying AI responses and attributes.

My ranking for your specific use case

If sentiment/reputation is the #1 requirement:

Peec AI → Promptwatch → Meltwater GenAI Lens → Profound → OtterlyAI

If visibility/share-of-voice is more important than sentiment:

OtterlyAI → Profound → Peec AI → Promptwatch

The category is moving quickly, and there are now quite a few products calling themselves “AI brand monitoring.” The key distinction is whether you're getting true perception monitoring versus a conventional rank/mention tracker with an AI label. Current comparisons similarly emphasize sentiment/context, citations, prompt-level monitoring, competitor share of voice, and evidence logs as the important differentiators. otterly.aislatehq.com

If you tell me your company size, approximate monthly budget, and which assistants matter most (e.g. ChatGPT + Gemini + Claude + Perplexity), I can narrow this to the best 2–3 and compare their pricing/features head-to-head.

If your goal is specifically “What are ChatGPT, Gemini, Claude, Perplexity, etc. saying about my brand, and is that portrayal getting better or worse?”, I’d shortlist these:

Current comparisons broadly put Profound at the enterprise/deep-analytics end, Peec and Otterly in the more accessible monitoring category, while AthenaHQ is particularly focused on brand representation and sentiment. www.datadab.comgumshoe.aiwww.conbersa.ai

My ranking for your use case

1. Gumshoe — best overall

This is the one I'd investigate first if you're doing brand/reputation intelligence, rather than simply tracking “AI SEO.” Gumshoe says it runs conversations as actual buyer personas across ChatGPT, Claude, Gemini, Perplexity and other models, then measures mention frequency, recommendation rates, sentiment, competitors and model-specific differences. gumshoe.ai

That persona dimension is important: “Is AI positive about us?” is much less useful than “What does AI tell a skeptical enterprise buyer about us versus a price-sensitive buyer?”

2. Profound — best for a large marketing/enterprise operation

Profound is stronger if you need a serious analytics infrastructure: large-scale prompt tracking, competitive intelligence, citations, visibility/share-of-voice reporting and broad answer-engine coverage. Current comparisons describe it as the deepest enterprise-oriented option. www.datadab.comwww.conbersa.ailoudmink.ai

3. AthenaHQ — best if sentiment/context is the central KPI

AthenaHQ is unusually focused on brand representation inside LLM answers rather than merely whether your name appeared. Its positioning around sentiment and contextual diagnostics makes it particularly interesting for PR, communications and reputation teams. www.datadab.com

4. Peec AI — best clean monitoring/benchmarking experience

I'd choose Peec if you primarily want a dashboard answering: Where do we appear? How often? Against whom? What prompts are driving it? It sits nicely between lightweight trackers and enterprise platforms. www.datadab.comwww.conbersa.ailoudmink.ai

5. Otterly — best low-cost starting point

Otterly is compelling if you want to get monitoring running without a large budget. Current 2026 comparisons put its entry pricing around $29/month, with sentiment, mentions and citation tracking, although broader engine coverage can require add-ons. www.datadab.comwww.conbersa.ailoudmink.ai

One important distinction

I'd not evaluate these products primarily on “how many AI engines do you track?”

The more important capabilities are:

1. Prompt-level answer capture — can you see the actual answer?
2. Sentiment/context — positive, neutral, negative, and why?
3. Recommendation rate — does the AI actually recommend you?
4. Share of voice — you vs. competitors.
5. Citation/source attribution — what sources caused the model to form that opinion?
6. Persona segmentation — different answers for different audiences.
7. Model/version tracking — can you detect a sudden change after a model update?
8. Geography/language — does the answer change by market?
9. Historical snapshots — can you prove that sentiment changed?
10. Actionability — does the platform tell you what to change to improve the representation?

That last distinction matters enormously. A lot of the current “AI visibility” market is essentially rank tracking for LLMs. The more sophisticated products are moving toward brand intelligence: why does the model think this about us, which sources influence it, and what can we do about it? attrifast.com

If I were buying today:

• Brand/reputation team: Gumshoe or AthenaHQ
• Enterprise marketing/GEO team: Profound
• Growth/mid-market team: Peec
• Small team / test budget: Otterly

If you tell me your company size, approximate monthly budget, and which assistants matter most (e.g. ChatGPT + Gemini + Claude + Perplexity), I can narrow this to the 2–3 strongest choices and compare pricing, API access, prompt volume, sentiment methodology, and coverage.

If your goal is specifically “What are AI assistants saying about my brand, and is the sentiment/positioning favorable?”, I’d shortlist these in 2026:

AI visibility platforms increasingly track not just whether you're mentioned, but sentiment, share of voice, competitors, citations/sources, prompt-level results, and inaccurate claims across ChatGPT, Gemini, Claude, Perplexity and AI search surfaces. technologyadvice.comwww.semrush.com

My top 3

1. Profound — best for an enterprise brand

I'd choose Profound if you're building a serious AI brand intelligence program rather than simply checking whether your company appears in ChatGPT. It is particularly strong for structured prompt monitoring, competitive benchmarking, citation analysis and enterprise-scale reporting. Current comparisons consistently put it in the enterprise tier. technologyadvice.comwww.prismnews.com

2. Spotlight — best if breadth across assistants matters most

Spotlight is particularly interesting if you want to monitor a wide range of surfaces—including ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and Google's AI experiences—and care about sentiment + source extraction + competitor benchmarking. technologyadvice.comwww.prismnews.com

3. Peec AI — best for a lean marketing/SEO team

Peec is a good choice when you want the core metrics without deploying a heavyweight enterprise platform: visibility over time, competitors, prompts and AI-generated answers. Several 2026 comparisons position it as a strong mid-market option. baarely.com

One important distinction

Don't buy a tool based solely on its “AI visibility score.” For brand sentiment, I'd require it to expose the actual answer text and let you drill into:

• Mention rate — how often you're named
• Recommendation rate — whether you're actually recommended
• Sentiment — positive / neutral / negative
• Attribute accuracy — what the AI gets wrong about you
• Competitor displacement — who gets recommended instead
• Citation share — which sources cause the model to trust/recommend you
• Prompt-level history — whether sentiment changes over time
• Assistant/model breakdown — ChatGPT vs. Claude vs. Gemini vs. Perplexity
• Geographic/personalization differences, if relevant

That's important because “we're mentioned in 62% of answers” can conceal a problem if the remaining answers say a competitor is better—or if your 62% mentions contain incorrect positioning. Current buying guides specifically recommend evaluating sentiment, hallucination/accuracy detection, citation tracking and competitive benchmarking rather than visibility alone. technologyadvice.com

If I were buying today:
Enterprise: Profound → Spotlight
Mid-market: Peec AI → Spotlight
Agency/multiple clients: OtterlyAI
Already paying for Semrush: start with Semrush's AI toolkit before adding another platform. technologyadvice.comwww.semrush.com

If you tell me your company size, approximate number of brands/products, and whether you care more about sentiment, competitive share-of-voice, or citations, I can narrow this to the 2–3 tools I'd actually demo.

If your goal is specifically “How does AI describe my brand, and is that description positive/negative?” across ChatGPT, Claude, Gemini, Perplexity, etc., I’d shortlist these:

These aren't just traditional social-listening tools: the newer AI visibility/GEO platforms actually run prompts against AI systems and measure mentions, rankings/share of voice, citations, competitors, and increasingly sentiment/perception. baarely.com

My picks

1. Profound — best enterprise choice

I'd start here if you're a sizeable brand with lots of products, markets, and competitors. It is positioned around deep enterprise AI-search analytics and broad engine coverage rather than simply counting mentions. Current comparisons consistently put it in the enterprise tier. baarely.comloudmink.ai

Profound

2. Peec AI — best if sentiment is the primary KPI

Peec is particularly interesting for brand perception, sentiment, competitor comparison, and multilingual monitoring. If your question is less “do we appear?” and more “what does AI think of us when we're mentioned?,” I'd put it high on the list. loudmink.ai

Peec AI

3. Otterly.AI — best value

A good choice if you want to instrument a brand without committing to an enterprise platform. It monitors AI-search visibility across multiple engines and is frequently cited as one of the lowest-cost serious entrants. www.xseek.io

Otterly.AI

One important caveat

I'd not choose a tool based solely on its claimed “sentiment score.”

AI answers are stochastic: the same prompt can produce different answers, and recent research finds substantial variance attributable to the model, prompt wording, language, and resampling. arxiv.org

For a serious brand-monitoring program, I'd want the platform to retain the actual answer snapshots and let you segment sentiment by:

• AI assistant/model
• prompt/category
• geography/language
• product
• competitor
• date
• cited sources
• positive / neutral / negative perception
• recommendation/share-of-voice
• factual inaccuracies or undesirable claims

That gives you a much more useful KPI than simply “brand mentioned 63% of the time.”

If I were buying today: Profound for enterprise, Peec for a mid-market brand, and Otterly for a lean team.

If you tell me your company size + approximate monthly budget + which assistants matter (ChatGPT/Claude/Gemini/Perplexity/Copilot/etc.), I can narrow this to the best 2–3 and compare their exact capabilities/pricing.

If your goal is specifically “what are ChatGPT, Claude, Gemini, Perplexity, etc. saying about my brand, and is that sentiment getting better or worse?”, I’d shortlist these:

My #1: Profound

For your exact use case, Profound is probably the strongest choice. Its Answer Engine Insights tracks visibility, citations, sentiment, share of voice, positioning, and competitors across major answer engines. It queries the actual consumer-facing experiences rather than relying solely on model APIs. help.tryprofound.comwww.tryprofound.com

Its current coverage includes ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, Meta AI, Amazon Rufus, and DeepSeek, among others. help.tryprofound.comwww.tryprofound.com

I'd choose it if you're doing this for a large brand, agency, PR team, or competitive-intelligence function.

Best alternative: Scrunch

Scrunch is particularly attractive if you want a cleaner monitoring product rather than an enterprise analytics platform. It currently monitors nine platforms, including ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok, and Meta AI. helpcenter.scrunchai.com

It explicitly provides positive/mixed/negative sentiment, competitive answer share, position, citations, and prompt-level analysis. scrunch.com

Peec AI is worth testing

Peec AI has unusually broad engine coverage and uses a consistent measurement framework across engines: mention frequency, position, citations/sources, and sentiment. peec.aiscrunch.com

I'd put it ahead of the general SEO suites if your primary KPI is AI-answer reputation rather than Google rankings.

One important distinction

Don't buy an LLM observability product thinking it's an AI-brand-monitoring product. You want AI visibility / answer-engine monitoring: software that repeatedly submits a controlled set of questions to the consumer-facing assistants and analyzes the resulting answers.

For sentiment monitoring, I'd want at minimum:

• Prompt-level sentiment, not just an overall brand score
• Positive / neutral / negative or positive / mixed / negative classification
• Actual answer snapshots so you can verify the classification
• Competitor sentiment comparison
• Sentiment by assistant, topic, product, and geography
• Historical trendlines
• Citations/sources driving favorable or unfavorable descriptions
• Share of voice / position alongside sentiment
• Alerts when a high-value prompt changes materially

If I were buying today:
Enterprise → Profound.
Mid-market / agency → Scrunch.
Self-serve marketing team → Peec AI.

A useful nuance: these tools are measuring the sentiment expressed in sampled AI answers, not some universal “opinion” held by the underlying model. AI responses can vary substantially with prompt wording, date, location, personalization, and retrieval context, so sampling methodology matters a lot. peec.aiscrunch.com

If you tell me your company size, approximate monthly budget, and which assistants matter most, I can narrow this to the best 2–3 and compare pricing, prompt limits, API access, alerts, and reporting.

If your goal is specifically “What are ChatGPT, Gemini, Claude, Perplexity, etc. saying about my brand—and is it positive or negative?”, I’d shortlist these:

1. Profound — my first choice

Profound is probably the strongest choice if brand sentiment and competitive positioning are the core requirements.

It monitors the actual front-end experiences of ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok, Meta AI and others. Its analytics include sentiment, share of voice, positioning, citations, competitor rankings and changes over time. www.tryprofound.com

The important distinction is that you're not just getting a count of mentions. You can ask questions such as:

• Is our brand recommended or merely mentioned?
• Is the answer positive, neutral, or negative?
• Which competitors are being recommended instead?
• What sources are causing the model to portray us negatively?
• Does ChatGPT describe us differently from Gemini or Claude?
• Which prompts/topics have deteriorated?

Best for: enterprise brand, communications, SEO/AEO, and competitive-intelligence teams.

2. Scrunch — best if coverage matters most

Scrunch currently covers nine major AI surfaces: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok and Meta AI. It explicitly tracks sentiment as positive, mixed, or negative, as well as position, citations and competitive presence. helpcenter.scrunchai.com

I particularly like it for the question:

“Show me how our brand differs across assistants.”

You can run the same prompts across multiple platforms and compare brand presence, sentiment and competitors platform-by-platform. scrunch.com

It also connects AI visibility to actual AI-agent traffic, which is useful if you want to know whether the things you're monitoring ultimately generate visits. scrunch.com

Best for: agencies, larger marketing teams, and anyone wanting comprehensive multi-LLM monitoring.

3. Peec AI — best simpler option

Peec AI is particularly interesting if you don't need a huge enterprise platform. It tracks brand mention frequency, citations, competitors and sentiment, and emphasizes identifying the external sources that influence AI answers. www.tryprofound.comhelpcenter.scrunchai.comscrunch.compeec.ai

One caveat: its current product positioning is particularly focused on ChatGPT, although it compares how your presence differs across other models. So I'd validate exactly which assistants and volume you need before buying.

What I'd choose

Enterprise / serious brand intelligence → Profound

Need the widest practical assistant coverage → Scrunch

Smaller team wanting something easier → Peec AI

One important point: traditional social-listening tools aren't quite the right category anymore. What you want is usually called AI visibility monitoring, LLM visibility, or answer-engine monitoring. The useful systems actually capture the generated answers and analyze mention + sentiment + recommendation + competitor + citation, rather than merely searching the web for your brand name. www.conductor.com

And this category is becoming increasingly important: as of August 2026, both ChatGPT and Gemini have reportedly surpassed 1 billion monthly users, so monitoring only Google/social sentiment increasingly leaves a major part of brand discovery unmeasured. www.theverge.com

If you tell me your company size, approximate budget, and whether you care more about PR/reputation or marketing/AI-search visibility, I can narrow this to the best 2–3 and compare pricing, API access, alerting, historical data, sentiment accuracy, and assistant coverage.

If your goal is specifically “What are AI assistants saying about my brand, and is that portrayal positive or negative?”, the market has moved beyond traditional social-listening tools into AI visibility / answer-engine monitoring.

My shortlist

1. Profound — my pick for enterprise

Profound is probably the strongest choice if you're building a formal AI brand-reputation monitoring program.

It monitors the actual consumer-facing experiences of ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews/AI Mode, Grok, Meta AI and others. Its Answer Engine Insights specifically measures sentiment, share of voice, positioning, citations and competitor rankings, and lets you segment results by topic, region and persona. www.tryprofound.com

Why I'd choose it: you're not just asking “did ChatGPT mention us?” You're trying to understand how AI describes the brand and how that changes over time.

2. Scrunch — probably the best fit for most marketing teams

Scrunch is particularly compelling for your use case because its monitoring explicitly includes sentiment, with positive/mixed/negative classification, sentiment trends, topics/personas driving sentiment, and comparison with competitors. scrunch.com

It currently monitors ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Copilot, Grok and Meta AI. helpcenter.scrunchai.com

It also lets you drill from an aggregate sentiment score down to the actual AI answer and prompt, which is crucial—you want to be able to distinguish “negative sentiment increased” from “here are the 17 answers causing it.” scrunch.com

3. OtterlyAI — easiest starting point

OtterlyAI is a good option if you don't need an enterprise intelligence platform.

It runs tracked prompts daily across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude and measures mentions, competitive visibility and citations. help.otterly.ai

I'd pick this if the primary workflow is:

Track 100–1,000 important prompts → see whether we're mentioned → compare competitors → inspect answers/citations → improve our content.

4. Peec AI — strong for competitive positioning

Peec AI is worth considering if competitive benchmarking is more important than broad enterprise reputation management.

Its monitoring includes brand mention frequency, competitive benchmarking, citations and sentiment, including explicit positive/neutral/negative analysis. peec.ai

One important distinction

I'd not use traditional tools such as Brandwatch/Meltwater as your only solution for this particular problem.

Traditional brand monitoring asks:

“What are people saying about us across social/news/web?”

AI-answer monitoring asks:

“When someone asks ChatGPT/Gemini/Claude/Perplexity about our category, what does the assistant say about us?”

The second is what you need for AI-generated-answer sentiment.

And I'd prioritize tools that let you see the raw answer behind the sentiment score. AI sentiment is much more nuanced than social sentiment—for example:

“Brand X is expensive, but is generally considered one of the most reliable options.”

A simplistic classifier might call that negative because of expensive, whereas a brand team would probably call the overall positioning positive with a price objection.

My recommendation

If you're an enterprise: Profound
If you're a marketing/GEO team: Scrunch
If you're an SMB/startup: OtterlyAI
If competitive positioning is the priority: Peec AI

If you tell me your company size, approximate number of brands/products, and whether you need API/Slack/email alerts, I can narrow this to the 2–3 best options and compare current pricing, prompt limits, sentiment methodology, API access, and assistant coverage.

If your goal is specifically “What are AI assistants saying about my brand, and is the perception positive or negative?”, I’d prioritize dedicated AI-search/GEO monitoring platforms over traditional social-listening tools.

My shortlist for 2026

Current comparisons consistently put Profound, Peec, Otterly, Scrunch and Athena among the leading dedicated AI-visibility platforms. technologyadvice.combaarely.com

🥇 My pick: Profound

I'd choose Profound if this is for a serious brand/PR/marketing program.

It monitors how brands appear across major AI answer engines including ChatGPT, Gemini, Claude and Perplexity, while going beyond simple mention counting into visibility, citations, sentiment and competitive analysis. technologyadvice.com

The important distinction is that you don't just want:

“Did ChatGPT mention us?”

You want something closer to:

“When someone asks an important category question, does ChatGPT recommend us, where does it rank us, what does it say about us, what competitors does it prefer, what sources does it use, and is the resulting perception favorable?”

Profound is particularly strong for that broader question.

🥈 Peec AI

I'd look hard at Peec AI if competitive intelligence is the priority.

It is designed around tracking brand mentions, competitors, prompts and citations across AI search environments. Independent comparisons describe it as particularly strong for competitive benchmarking while generally being more accessible than enterprise-oriented platforms. baarely.com

🥉 Otterly

If you want to get started without buying an enterprise platform, Otterly.AI is probably where I'd start.

It monitors multiple AI engines and is positioned as a relatively inexpensive standalone visibility tracker. Current 2026 comparisons put its entry-level offering among the cheaper options in this category. www.crawloria.com

One important caveat about “sentiment”

I'd not choose a platform solely based on its sentiment score.

AI-generated sentiment is much more nuanced than social-media sentiment. For example:

• “Brand X is expensive but the best option for enterprise customers.”
• “Brand X is popular, although customers frequently complain about support.”
• “Brand X is a good alternative to Brand Y if price isn't a concern.”

Those can all get reduced to a simple positive/negative score while conveying very different perceptions.

The better systems let you inspect the actual responses, recurring perception themes, competitor comparisons and cited sources. Research on generative-AI answers also shows that sentiment and source selection can vary substantially by model and query. arxiv.org

What I'd measure

For a serious brand-monitoring program, I'd create a dashboard around:

AI Share of Voice

• % of relevant prompts where you're mentioned
• position/rank when mentioned
• competitor share

Recommendation rate

• % of prompts where the assistant actually recommends you
• first-choice vs alternative

Sentiment / perception

• positive / neutral / negative
• recurring strengths
• recurring complaints
• attributes associated with the brand

Citation footprint

• which websites AI assistants use to form their opinion
• which sources competitors are getting that you aren't
• Reddit, reviews, media, comparison sites, etc.

Assistant-level differences

• ChatGPT vs Claude vs Gemini vs Perplexity
• whether perception changes substantially between models

Trend

• weekly/monthly movement in visibility and perception

That last piece is particularly important because AI answers are dynamic; a single manual query is a snapshot, not a reliable brand metric. www.techradar.com

Bottom line:
Profound if budget isn't the primary constraint and this is strategic brand intelligence; Peec AI if competitive benchmarking is central; Otterly if you want a lower-cost way to get multi-assistant monitoring running quickly.

If you tell me your company size, approximate monthly budget, and which assistants matter most (ChatGPT/Claude/Gemini/Perplexity/Copilot/Grok), I can narrow this to the 2–3 best options and compare their actual pricing, assistant coverage, sentiment capabilities, API/reporting, and enterprise features.

If your goal is specifically “what do ChatGPT, Gemini, Claude, Perplexity, etc. say about my brand, and is that portrayal positive/negative?”, I’d focus on dedicated AI-search / LLM visibility monitoring tools rather than traditional social-listening platforms.

My shortlist

Current AI-visibility platforms generally measure mention rate, share of voice, citations, competitors, and the actual generated answers across ChatGPT, Gemini, Perplexity, Claude and other surfaces. slatehq.comwww.crawloria.com

What I'd choose

For an enterprise brand: Profound.
It is the one I'd evaluate first if you need a proper monitoring program rather than simply checking whether your name appears. You want historical answers, competitor comparisons, prompt-level analysis, citations/sources, and the ability to distinguish “mentioned” from “recommended favorably.”

For a growth/marketing team: Peec AI.
It's more purpose-built around AI-search analytics and competitive visibility than traditional brand-monitoring suites.

For a smaller team: OtterlyAI.
It covers ChatGPT, Gemini, Perplexity, Copilot and Google AI surfaces and explicitly analyzes brand positioning and sentiment in generated answers. otterly.ai

If you already use Brandwatch/Meltwater: don't necessarily buy another platform. Their newer GenAI capabilities may let you combine traditional reputation data with AI-answer monitoring. A current comparison of the category specifically includes Meltwater GenAI Lens, Brandwatch, Sprinklr, Talkwalker and Brand24 alongside dedicated AI-monitoring products. promptwatch.com

One important distinction

I'd avoid choosing purely on “sentiment score.” AI-generated answers aren't social posts, so a simple positive/negative classifier can be misleading.

For brand monitoring, I'd want the tool to separately measure:

1. Mention rate — how often you appear.
2. Recommendation rate — how often you're actually recommended.
3. Position/rank — where you appear among alternatives.
4. Sentiment — positive, neutral, negative.
5. Attribute sentiment — why the AI likes/dislikes you.
6. Accuracy — whether the AI's claims about your company are correct.
7. Citation share — which websites are causing the AI to form its opinion.
8. Competitor displacement — whether competitors are replacing you in answers.
9. Model variance — whether ChatGPT says something different from Gemini/Claude/Perplexity.
10. Change over time — whether your reputation is improving or deteriorating.

That last part matters a lot: the same prompt can produce materially different competitive lists across models, so a single chatbot check isn't a reliable measurement methodology. www.reddit.com

If I were buying today: I'd demo Profound + Peec AI + OtterlyAI against the same 50–100 real customer prompts and compare the raw answers, not just their dashboards. That's a much better way to find out which platform actually measures your brand's AI reputation well. Current industry comparisons put those three among the stronger dedicated options. slatehq.comwww.crawloria.com

If you tell me your company size, approximate monthly budget, and which assistants matter most, I can narrow this to the best 2–3 and compare pricing, coverage, APIs, sentiment capabilities, and reporting.

If your goal is specifically “What do ChatGPT, Claude, Gemini, Perplexity, etc. say about my brand—and is the framing positive or negative?”, I’d shortlist these:

🥇 My pick: Semrush

Semrush AI Visibility

Semrush is particularly compelling if sentiment is more important than simply counting mentions. Its AI Visibility product explicitly tracks the sentiment, narratives, and topics that AI platforms associate with your brand, while also giving you competitor benchmarking. www.semrush.com

I'd choose it if you're trying to answer questions like:

• “Does AI describe us as premium, expensive, unreliable, innovative, etc.?”
• “Which competitors are getting recommended instead?”
• “What topics produce negative perceptions?”
• “Is our AI-generated brand perception improving month over month?”

🥈 Profound — if this is a dedicated AI-search program

Profound

Profound is one I'd evaluate alongside Semrush if you're building a serious GEO/AEO intelligence function rather than simply adding AI tracking to an SEO stack. Community discussions also consistently put Profound among the leading dedicated AI-brand-monitoring products. www.reddit.com

🥉 Lighthouse — interesting if you need maximum assistant coverage

Lighthouse AI Visibility

Lighthouse says it analyzes 10+ AI assistants, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Qwen, Llama, Mistral and others, with sentiment analysis, citation tracking, competitor benchmarks, and visibility scoring. www.ahoylighthouse.com

That's particularly useful if your definition of “AI reputation” extends beyond the Big Four.

Ahrefs — excellent if you already live in SEO

Ahrefs AI Visibility Checker / Brand Radar

Ahrefs currently checks ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and reports mentions, platforms, topics and cited domains. Its ongoing Brand Radar product is aimed at daily AI-mention monitoring. ahrefs.com

I'd pick this over buying another standalone tool if your team already has Ahrefs and wants AI visibility integrated with traditional search data.

One important caveat

Don't evaluate these tools solely on a single “sentiment score.” AI answers are highly prompt- and model-dependent. Research has found substantial differences between AI systems in sourcing, freshness and sensitivity to query phrasing. arxiv.org

A good monitoring setup should therefore track at least:

Mention rate → recommendation rate → position → sentiment → narrative/theme → citations → share of voice → competitor displacement → change over time

And ideally run multiple variants of the same prompt, rather than asking each assistant one question once.

If I were buying today:
Semrush for an established marketing team → Profound for dedicated enterprise AI-search intelligence → Lighthouse if breadth across many assistants is the priority → Ahrefs if you're already an Ahrefs customer.

If you tell me your company size/budget and whether you need API access, alerts, or agency/client reporting, I can narrow this to the best 2–3 and compare pricing/features.

If your specific goal is “What are AI assistants saying about my brand, and is that perception positive or negative?”, I’d shortlist these:

🥇 My pick: Scrunch

Scrunch

Scrunch is unusually aligned with your requirement because it explicitly tracks sentiment, alongside brand presence, competitive presence, position, and citations. It lets you drill down to the actual AI responses and see which sources produced the answer. It currently says it supports ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot, Grok, and Meta AI. scrunch.com

That makes it particularly useful if you're building a recurring AI reputation dashboard, rather than merely checking whether your brand is mentioned.

🏢 Profound — best for enterprise intelligence

Profound

I'd look at Profound if you need to go beyond sentiment into why AI systems are forming that perception. It combines visibility, positioning, sentiment, citations, competitors, prompt research, and query-level analysis. Its major differentiator is a large dataset of real user prompts, which can help identify what people are actually asking AI about your category. www.tryprofound.com

📊 Peec AI — best straightforward dashboard

Peec AI

Peec emphasizes three easy-to-understand metrics: Visibility, Position, and Sentiment. It's a good choice if marketing/brand teams want an uncomplicated way to monitor how AI describes them and compare that with competitors. www.tryprofound.com

What I'd measure

Don't make sentiment the only KPI. For AI-generated answers, I'd create a dashboard around:

• AI Share of Voice — how often you're mentioned vs. competitors
• Sentiment — positive / neutral / negative / mixed
• Recommendation rate — whether AI actually recommends you
• Position — where you appear in the answer
• Citation share — how frequently your sources are cited
• Competitor displacement — who gets recommended instead of you
• Accuracy — whether AI's claims about your brand are correct
• Prompt/topic sentiment — sentiment by product, use case, persona, and problem
• Trend over time — weekly/monthly movement

One important caveat: AI responses are inherently variable. Identical prompts can produce different answers, so a tool that takes repeated samples and aggregates results is much more meaningful than manually checking ChatGPT once. Recent research specifically finds substantial variability in citation/visibility measurements across repeated AI-search queries. arxiv.org

Bottom line: If sentiment is the primary requirement, I'd start with Scrunch → Profound → Peec AI. If you're already deeply invested in SEO tooling, add Semrush to the evaluation.

If your goal is specifically “What are ChatGPT, Gemini, Claude, Perplexity, etc. saying about my brand, and is that portrayal positive or negative?”, I’d shortlist these:

🥇 My pick: Profound

For a serious brand-monitoring program, Profound is probably the strongest choice. Its sentiment product doesn't just give you positive/negative scores; it tracks sentiment by prompt, topic, and AI platform, identifies recurring narratives, and lets you investigate the sources influencing those narratives. www.tryprofound.com

That's important because a single overall “sentiment = 72” isn't particularly actionable. You really want to know things like:

“ChatGPT describes us positively for reliability, but negatively for pricing, especially on enterprise-related prompts.”

Profound is particularly suited to that kind of analysis.

🥈 Best value: Otterly.AI

I'd look very closely at Otterly.AI if you're not looking for an enterprise-heavy platform.

It currently monitors ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot, and Claude daily, and its brand sentiment system provides a net sentiment score, positive/neutral/negative breakdown, competitor benchmarking, and prompt-level drilldowns. help.otterly.ai

The daily cadence is particularly useful because AI responses aren't stable. Research has found substantial variability between repeated queries, meaning a one-off audit can give you a misleading picture of your brand's AI reputation. arxiv.org

🥉 Best if you're already an SEO team: Semrush

Semrush's AI Visibility Toolkit makes sense if you want AI monitoring alongside traditional SEO rather than buying another standalone platform.

It tracks AI visibility, mentions, competitor positioning and brand perception/sentiment, while also surfacing prompts and technical issues that may affect AI visibility. www.semrush.com

One important caveat

Don't choose based solely on the number of assistants supported.

I'd prioritize these metrics:

1. Raw answer capture — see the actual AI response, not just a score.
2. Sentiment by prompt/topic — overall sentiment can hide important problems.
3. Competitor comparison — “70% positive” means little without context.
4. Citation/source analysis — what websites are causing the AI to form that opinion?
5. Repeated sampling — AI answers vary, so daily/multiple-run measurement matters. arxiv.org
6. Platform segmentation — your reputation may be positive in Gemini but poor in ChatGPT.
7. Language/market segmentation — especially important for international brands; recent research found meaningful differences in AI-generated brand perception across languages. arxiv.org

My recommendation by situation

• Enterprise / PR / reputation team: Profound
• Mid-market marketing team: Otterly.AI
• SEO-heavy organization: Semrush
• Multi-location/local business: Birdeye
• Primarily GEO/AI-search team: Peec AI
• Need actual reputation intelligence rather than just visibility: Profound or Otterly.AI

If you tell me your company size, number of brands/products, assistants you care about, and approximate monthly budget, I can narrow this to the top 2–3 and compare their actual pricing, platform coverage, sentiment methodology, APIs, and reporting.

If your specific goal is “What are AI assistants saying about my brand, and is the sentiment favorable?”, I’d shortlist these:

🥇 My pick: OtterlyAI

For your exact use case, OtterlyAI is probably the strongest first tool to test. Its prompt-level reporting includes a Brand Sentiment Score, brand coverage, mentions, competitors, citations, and estimated prompt intent volume. It monitors across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Copilot and Claude. help.otterly.ai

That matters because you don't just want:

“Does ChatGPT mention us?”

You want something closer to:

“When people ask 500 commercially relevant questions, how often does each assistant recommend us, what competitors appear alongside us, what sources are being cited, and is the description positive, neutral, or negative?”

Otterly's prompt detail view specifically lets you inspect the underlying AI responses and citations, rather than relying solely on an aggregate score. help.otterly.ai

🥈 Peec AI

I'd look at Peec if brand perception is more important than simply tracking visibility. Current comparisons characterize Peec as particularly strong on brand-perception analysis, citation analysis and agency/multi-client workflows. geodocs.dev

🏢 Profound

For a large brand, Profound is the one I'd put into an enterprise bake-off. It goes beyond basic mention tracking into competitive benchmarking, AI-search analytics and crawler/AI visibility intelligence. Recent 2026 comparisons consistently put it toward the enterprise end of the market. geodocs.devtechnologyadvice.com

What I'd actually measure

Don't make sentiment your only KPI. For AI answers, I'd build a dashboard around:

1. Mention rate — % of relevant prompts mentioning your brand
2. Recommendation rate — % where you're actually recommended
3. Position/prominence — first recommendation vs buried in a list
4. Sentiment — positive / neutral / negative
5. Attribute sentiment — why the AI likes/dislikes you
6. Share of voice — you vs. competitors
7. Citation share — which sources cause the AI to talk about you
8. Accuracy — hallucinated/outdated claims about your brand
9. Assistant variance — ChatGPT vs Gemini vs Claude vs Perplexity
10. Trend over time — whether perception is improving

That distinction is important: a brand can have 80% positive sentiment among its mentions but still lose the category because competitors are mentioned 4× more often.

My buying recommendation

If you're starting from scratch: Otterly → Peec → Profound trial/bake-off.

If you're an enterprise brand: Profound + Peec/Otterly evaluation.

If you're an agency managing many brands: Peec deserves especially close attention.

If you're already heavily invested in SEO: Semrush or Ahrefs' AI visibility products may make more sense than adding another standalone platform.

The market is moving quickly, so I'd also insist on seeing the actual sampled AI responses, not just dashboard scores. Independent 2026 comparisons specifically recommend evaluating prompt methodology, platform coverage, citations, competitive benchmarking, sentiment, hallucination detection, and pricing model before buying. help.otterly.aitechnologyadvice.com

If your goal is specifically monitoring how AI assistants describe your brand (not traditional social listening), a new category of "AI visibility" or "AEO/GEO" tools has emerged. These monitor prompts across ChatGPT, Claude, Gemini, Perplexity, Grok, and similar assistants, then analyze sentiment, share of voice, citations, and competitors.

Here's how I'd categorize the strongest options:

Best overall: PublicMentions

This is one of the more complete platforms if your KPI is "What do AI assistants say about us?"

It tracks:

• visibility
• average position in answers
• sentiment
• share of voice
• competitor comparisons
• trends over time

It also supports multiple assistants from a single dashboard. www.publicmentions.com

Best enterprise choice: Siftly

If you're managing a large brand or agency, Siftly goes beyond simple mentions by measuring:

• prominence within answers
• citation quality
• recommendation strength
• competitive benchmarks
• automated alerts when AI responses change

It is designed for continuous monitoring rather than one-off reports. siftly.aiwww.techradar.com

Best for understanding why sentiment changes: CiteShip

CiteShip is useful because it pairs:

• sentiment
• ranking
• hit rate
• competitor mentions
• content gap analysis

This helps connect negative or neutral AI responses to missing or weak source content. citeship.com

Best lightweight monitoring: Genwolf

Genwolf is straightforward if you want to:

• run the same prompts daily
• compare multiple LLMs
• inspect full responses
• see cited domains
• export answer history

It's a good fit for smaller marketing teams or startups. www.genwolf.ai

If you're already using SEO software

Several established SEO vendors now include AI visibility features:

• Semrush AI Visibility Toolkit
• HubSpot AEO
• Ahrefs (Brand Radar)

These combine traditional SEO with AI-answer monitoring, making them a strong choice if you're already invested in those ecosystems. www.techradar.com

What the best platforms measure

The most useful metrics are:

• Brand mention rate
• Sentiment (positive/neutral/negative)
• Recommendation frequency
• Share of voice versus competitors
• Ranking position within AI answers
• Citation/source analysis
• Historical changes
• Prompt-level performance
• Cross-model consistency

Recommendation by team size

• Startup / SMB: PublicMentions or Genwolf
• Growth SaaS: CiteShip or Saidly
• Enterprise brand: Siftly
• Already using Semrush, HubSpot, or Ahrefs: Add their AI visibility modules instead of buying a separate platform. siftly.aiwww.techradar.com

One important note: these platforms don't directly query every consumer conversation inside AI assistants. Instead, they repeatedly test curated sets of prompts across supported models and track how responses evolve over time. That's currently the practical approach because providers don't expose users' private AI conversations. siftly.aiwww.techradar.com

If your goal is specifically monitoring how AI assistants describe your brand (not just social media or review sentiment), you're looking at a relatively new category often called AI visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) platforms.

Here's how I'd break down the strongest options.

Best overall for enterprise

Brandi AI

Brandi AI recently introduced a feature called Sentiment Hub, specifically designed to measure whether AI-generated answers reinforce or weaken your desired brand positioning. Rather than simply counting mentions, it tracks:

• positive vs. negative framing
• narrative consistency
• buyer-question monitoring
• competitive comparisons
• source-level drivers behind AI responses

This is one of the few platforms built around brand perception inside AI answers, not just visibility. mybrandi.ai

Best dedicated sentiment analytics

GeoVector

GeoVector is probably the most specialized product if your KPI is sentiment.

It measures:

• positive / neutral / negative mentions
• sentiment by assistant
• sentiment over time
• negative themes
• buyer journey stage
• comparison across ChatGPT, Claude, Gemini, Perplexity, and Google AI

It's one of the most comprehensive sentiment dashboards currently available. www.geovector.ai

Best if you also care about citations

Siftly

Siftly doesn't only ask "Did AI mention us?"

It also tracks:

• whether your brand was cited
• prominence within answers
• description accuracy
• competitive ranking
• alerts when visibility changes

This is useful because a positive mention isn't as valuable if competitors consistently appear first. www.siftly.ai

Best for marketing teams

PublicMentions

PublicMentions combines:

• traditional web mentions
• social monitoring
• AI assistant monitoring

with metrics like:

• visibility
• position
• sentiment
• share of voice

If your communications team already monitors PR and social, this can reduce tool sprawl. www.publicmentions.com

Best lightweight option

CiteShip

Good choice if you mainly want to know:

• How ChatGPT talks about us
• How Claude differs
• Which competitors are recommended instead
• Which questions expose content gaps

It emphasizes daily monitoring and competitor comparisons. citeship.com

If you're already using SEO software

Several traditional SEO vendors have added AI visibility features:

• Semrush AI Visibility Toolkit
• Ahrefs (Brand Radar)
• HubSpot (AEO capabilities)
• Surfer

These are stronger for connecting AI visibility with SEO workflows than for deep sentiment analysis. www.techradar.com

Features I'd prioritize

Regardless of vendor, I'd look for:

• Multi-assistant monitoring (ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews)
• Prompt libraries with version history
• Sentiment scoring (positive/neutral/negative)
• Narrative/theme extraction
• Competitor benchmarking
• Citation/source tracking
• Alerts when sentiment or recommendations change
• API or data export for BI dashboards
• Geographic and persona segmentation, since AI responses can vary substantially by audience and context. arxiv.org

My recommendations by company size

• Enterprise (Fortune 1000): Brandi AI or GeoVector
• Mid-market SaaS: Siftly or PublicMentions
• Agencies: Semrush AI Visibility Toolkit or PublicMentions
• Startup (<50 employees): CiteShip or ZipTie.ai

These tools are evolving quickly, so it's worth validating that the assistants you care about (for example, ChatGPT, Claude, Gemini, Perplexity, Copilot, or Google AI Overviews) are included in each vendor's current monitoring coverage before committing.

If your goal is specifically to monitor brand sentiment inside AI-generated answers (not just social media or web mentions), you're looking at a newer category of tools often called AI visibility, Answer Engine Optimization (AEO), or Generative Engine Optimization (GEO) platforms.

Here's how I'd categorize the leading options.

1. GeoVector — best for sentiment analysis

If your primary KPI is "How positively or negatively do AI assistants describe my brand?", GeoVector is one of the most focused platforms.

It tracks:

• Positive vs. neutral vs. negative responses
• Sentiment by assistant
• Sentiment trends over time
• Negative themes (pricing, service, product quality, etc.)
• Buyer-journey segmentation

It's one of the few products emphasizing sentiment as a first-class metric rather than only mention tracking. www.geovector.ai

2. PublicMentions — best all-around dashboard

PublicMentions combines:

• AI visibility
• Mention frequency
• Position within answers
• Sentiment score
• Share of voice versus competitors

This is useful if marketing leadership wants one dashboard instead of separate GEO and reputation reports. www.publicmentions.com

3. Siftly — best for enterprise teams

Siftly analyzes each AI response across multiple dimensions, including:

• Mention accuracy
• Brand description
• Citation quality
• Ranking within responses
• Competitor comparisons
• Alerts when visibility changes

Good fit for larger organizations monitoring many brands or product lines. siftly.ai

4. CiteShip — good for daily monitoring

CiteShip monitors:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Grok

with daily refreshes, competitor comparisons, and prompt-level reporting. It's useful when you want to see exactly which prompts lead to positive or negative descriptions. citeship.com

5. Baseline Labs Brand Monitor

Baseline Labs focuses on questions like:

• Does AI mention us?
• How are we characterized?
• What sources are shaping that characterization?
• How do we compare with competitors?

It's geared toward understanding why AI models describe your brand the way they do. baselinelabs.ai

If you already use SEO platforms

Some traditional SEO vendors have added AI visibility features:

• Semrush AI Visibility Toolkit
• Ahrefs Brand Radar
• HubSpot AEO

These work well if your team already relies on those ecosystems, though dedicated AI-monitoring tools often provide more detailed prompt-level sentiment analysis. www.techradar.com

Features I'd prioritize

When evaluating vendors, look for:

• Coverage across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews/AI Mode, and Copilot.
• Prompt-level history rather than only aggregate scores.
• Ability to rerun identical prompts over time.
• Sentiment broken down by product, geography, or customer persona.
• Share of voice against competitors.
• Source/citation tracking so you can identify which web pages are influencing AI responses.
• API or exports for BI tools like Tableau, Power BI, or Looker.

Recommendation by company size

• Startup: PublicMentions or CiteShip.
• Mid-market SaaS: GeoVector or Baseline Labs.
• Enterprise: Siftly or Semrush AI Visibility (if you're already invested in the Semrush ecosystem).

One important consideration: AI assistants can produce different recommendations and sentiment depending on the user's prompt and persona. A robust monitoring program should therefore track a representative set of prompts (e.g., "best CRM for startups" vs. "enterprise CRM with compliance") rather than relying on a single query. Research has shown that recommendation sets can vary substantially across personas and providers. arxiv.org

If your goal is specifically monitoring how AI assistants describe your brand (not just tracking web or social sentiment), you're looking for the emerging category of AI visibility / Generative Engine Optimization (GEO) platforms. These go beyond traditional brand monitoring by repeatedly querying ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and similar systems, then measuring mentions, sentiment, citations, and competitive positioning.

Here's how I'd categorize the strongest options:

Best overall

1. urlBrandi AIturn0search1

• Built specifically for enterprise AI brand intelligence
• Tracks how AI answers frame your brand
• Measures sentiment over time
• Shows which sources influence AI responses
• Strong choice for PR and corporate communications teams that need executive reporting. mybrandi.ai

Best if sentiment is your primary KPI

2. urlGeoVectorturn0search2
This is one of the few platforms with sentiment as a first-class feature rather than an add-on. It provides:

• Positive/neutral/negative classification
• Sentiment by assistant
• Trend monitoring
• Negative-theme categorization
• Buyer-journey segmentation

If your dashboard revolves around brand perception rather than search visibility alone, it's a compelling option. www.geovector.ai

Best all-in-one monitoring

3. urlPublicMentionsturn0search4
Useful if you want to combine:

• AI assistant monitoring
• Traditional web mentions
• Social media mentions

Instead of maintaining separate tools for social listening and AI visibility, this offers a more unified workflow. www.publicmentions.com

Best enterprise platform

4. urlSiftlyturn0search6
Designed for larger organizations with features such as:

• Daily monitoring
• Alerting
• Competitive benchmarking
• Mention quality scoring
• Citation analysis
• AI visibility metrics beyond simple mention counts. www.siftly.ai

If you're already invested in SEO

Several established SEO vendors now offer AI visibility features:

• Semrush AI Visibility Toolkit
• HubSpot (AEO features)
• Ahrefs (Brand Radar)

These are particularly attractive if your team already relies on those platforms and wants AI visibility integrated with SEO workflows. www.techradar.com

What to evaluate before buying

The strongest platforms typically provide:

• Coverage across multiple assistants (ChatGPT, Claude, Gemini, Perplexity, Google AI, Copilot, Grok)
• Prompt libraries with scheduled re-testing
• Brand sentiment scoring
• Competitor share of voice
• Citation/source tracking
• Historical trends and alerts
• APIs or data export for BI tools

Because AI responses vary with prompts, user personas, and over time, it's important to monitor a representative prompt set rather than relying on a single query. Recent research suggests persona changes can materially alter which brands are recommended, so consistent testing methodology is essential. arxiv.org

For most organizations:

• Enterprise: Brandi AI or Siftly
• Best dedicated sentiment tracking: GeoVector
• Balanced SMB option: PublicMentions
• SEO teams: Semrush AI Visibility Toolkit or HubSpot's AEO capabilities

If your primary goal is monitoring brand sentiment inside AI-generated answers (not just traditional social listening), you're looking at a relatively new category often called AI visibility, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO) platforms.

Here's how the strongest options compare:

1. Brandi AI — strongest enterprise platform

Best if you need executive reporting and PR/marketing insights.

Strengths:

• Tracks how AI systems describe your brand
• Measures sentiment over time
• Detects narrative shifts
• Shows which prompts generate positive or negative answers
• Identifies source-level drivers behind AI responses

Brandi recently introduced Sentiment Hub, specifically for monitoring brand perception inside AI-generated answers. mybrandi.ai

2. GeoVector — best sentiment-focused analytics

One of the few products with sentiment as a first-class feature.

It tracks:

• Positive / neutral / negative mentions
• Sentiment by assistant
• Trends over time
• Negative themes
• Buyer journey stage
• Assistant-to-assistant comparisons

If your KPI is literally "brand sentiment in LLMs," this is among the strongest dedicated products. www.geovector.aiwww.businessinsider.com

3. Profound

Profound has become popular with larger brands focused on AI search visibility.

Good at:

• Prompt monitoring
• Competitive benchmarking
• Citation analysis
• Share of voice
• Brand recommendation tracking

It's particularly strong for understanding whether AI assistants recommend you, though sentiment isn't its sole focus. www.ft.com

4. Semrush AI Visibility Toolkit

Best if your SEO team already lives in Semrush.

Advantages:

• AI visibility integrated with SEO workflows
• Perception analysis
• Citation monitoring
• Content recommendations

The AI-specific features are newer than the dedicated GEO platforms but benefit from Semrush's broader ecosystem. www.techradar.com

5. Otterly AI

Good value for:

• Agencies
• SaaS
• Marketing teams

Tracks:

• Brand mentions
• AI rankings
• Prompt performance
• Competitors

Less sentiment depth than GeoVector or Brandi, but easier to adopt. www.reddit.com

What to measure

The most useful dashboards combine:

• Sentiment score (positive/neutral/negative)
• Share of voice
• Recommendation frequency
• Citation sources
• Competitor mentions
• Prompt-specific performance
• Changes over time
• Differences by AI assistant

A brand may be viewed positively in ChatGPT but neutrally or negatively in Google AI Overviews, so tracking each assistant separately can reveal important differences. www.geovector.aiwww.businessinsider.com

Recommendations by organization size

• Enterprise (Fortune 1000): Brandi AI, Profound
• Mid-market B2B SaaS: GeoVector, Peec AI, Otterly AI
• SEO-driven teams: Semrush AI Visibility Toolkit
• Agencies: Profound, Otterly AI, Peec AI

For an organization that wants the best overall coverage of sentiment across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and similar assistants, I'd shortlist:

1. Brandi AI (enterprise narrative and sentiment)
2. GeoVector (deep sentiment analytics)
3. Profound (visibility and competitive intelligence)
4. Semrush AI Visibility Toolkit (if you're already invested in Semrush)