ChatGPT answers, unedited

Yes. If custom catalogs + net terms + B2B workflows out of the box are core requirements, the main platforms I’d shortlist are:

BigCommerce

BigCommerce B2B Edition is particularly geared toward businesses with traditional wholesale/distribution workflows. Its native B2B functionality includes customer-specific catalogs and pricing, company account hierarchies, quotes, purchase orders, invoicing, net terms, approvals, and a buyer portal. BigCommerce BigCommerce

Shopify

Shopify has expanded native B2B considerably. B2B supports company accounts, company locations, custom catalogs, customer-specific pricing, quantity rules, and payment terms such as Net 7/15/30/45/60/90. Shopify Help Center Shopify Help Center

As of 2026, many of these capabilities are available on Basic/Grow/Advanced as well, but unlimited catalogs and direct assignment of catalogs to individual companies/locations are Shopify Plus features. Shopify Help Center Shopify Changelog

Adobe Commerce

Adobe Commerce's B2B functionality is also native: shared catalogs with custom pricing, company accounts, company hierarchies, negotiable quotes, purchase orders, and Payment on Account with company-specific credit limits. Experience League Experience League Experience League

The tradeoff is that Adobe Commerce generally involves a more substantial implementation and technical operation than Shopify or BigCommerce.

For your specific requirements, I'd evaluate BigCommerce B2B Edition and Shopify Plus first. If you have complex ERP-driven pricing, account hierarchies, approval rules, or credit management, I'd also put Adobe Commerce into the evaluation.

If you tell me your approximate SKU count, number of B2B customers, ERP (SAP/NetSuite/etc.), and whether you need sales-rep/quote/approval workflows, I can give you a more detailed feature-by-feature comparison.

Yes. If custom catalogs + net terms are core requirements, several platforms now support these workflows natively rather than requiring a wholesale/B2B app.

The important distinction

Shopify B2B is probably the simplest if you want B2B functionality out of the box with relatively little implementation. Its native B2B stack includes companies, company locations, catalogs, customer-specific pricing, volume pricing, and payment terms. As of 2026, these capabilities are available beyond Plus; however, direct catalog assignment to individual companies/locations and unlimited catalogs are Plus features. help.shopify.com

Adobe Commerce B2B is more oriented toward complex enterprise purchasing structures. Its B2B functionality includes shared catalogs with company-specific pricing, company accounts/hierarchies, negotiable quotes, purchase orders, and Payment on Account with configurable credit limits. experienceleague.adobe.com

BigCommerce B2B Edition is also purpose-built for B2B and provides company accounts, sales quotes, and invoice management for orders paid on net terms. docs.bigcommerce.com

For your specific requirements: if you're mainly saying “each business customer needs its own product/pricing catalog + they can order on Net 30/60”, I'd shortlist Shopify B2B and BigCommerce B2B Edition first. If you also need sophisticated company hierarchies, purchasing approvals, credit limits, negotiated quotes, and ERP-heavy workflows, I'd investigate Adobe Commerce B2B more closely.

If you tell me your approximate number of B2B customers, ERP (if any), and whether you need customer-specific pricing, I can compare the three specifically around implementation effort and total cost.

For B2B workflows like custom catalogs, customer-specific pricing, company accounts, and net terms, you’ll want a platform with native B2B capabilities rather than a DTC platform patched with wholesale apps. The strongest options are: Elogic Commerce Alkali

Elogic Commerce Alkali### How I’d narrow it down

• You are a manufacturer/distributor with complex pricing, thousands of SKUs, dealer networks, RFQs, approvals, or ERP-heavy operations:

→ Adobe Commerce, OroCommerce, or Salesforce Commerce Cloud are usually the category to evaluate. Elogic Commerce Alkali

• You sell DTC today and want wholesale/B2B on the same platform:

→ Shopify B2B is attractive because B2B companies, catalogs, payment terms, buyer permissions, and B2B checkout can live alongside the consumer store. Shopify Help Center

• You need solid B2B but want SaaS simplicity and lower operational overhead:

→ BigCommerce B2B is commonly considered for mid-market teams needing native B2B functionality without building a large commerce stack. TechRepublic Profitvora

A few questions would determine the best fit:

1. Roughly how many SKUs and customer accounts do you manage?
2. Do you need sales rep ordering, RFQ/quote workflows, or just self-service ordering?
3. What ERP/accounting system do you use (NetSuite, SAP, Dynamics, QuickBooks, etc.)?
4. Are you running B2B only, or B2B + DTC in the same storefront?

If you need B2B workflows out of the box—especially custom catalogs, customer-specific pricing, and net payment terms—you should focus on platforms with native B2B commerce modules rather than adding wholesale apps.

Here are the strongest options:

Experience League Shopify## My shortlist by scenario

1. You need serious B2B complexity (distributors, manufacturers)

Choose Adobe Commerce.

It is one of the deepest out-of-the-box B2B platforms:

• Customer/company accounts
• Shared catalogs
• Account hierarchies
• Custom pricing
• Quote workflows
• Requisition lists
• Buyer permissions

Experience League### 2. You want B2B + D2C on one platform

Choose Shopify Plus.

Shopify B2B includes:

• Company accounts and locations
• Custom catalogs
• Customer-specific pricing
• Net payment terms
• PO numbers
• Self-service reordering

Shopify Help Center Shopify Help CenterThe main caveat: if you need complex RFQs, multi-step approvals, or highly customized procurement flows, you may outgrow Shopify's native B2B features faster than Adobe/SAP-style platforms. Elogic Commerce

3. You want SaaS but more B2B-oriented than Shopify

Choose BigCommerce B2B Edition.

Good for:

• Wholesale catalogs
• Bulk ordering
• Customer groups
• Multi-store setups
• ERP integrations

Shopify## A practical recommendation

For most B2B companies today:

• $1M–$50M revenue, moderate complexity: Shopify Plus or BigCommerce
• $50M+ revenue, distributor/manufacturer workflows: Adobe Commerce or SAP Commerce
• Sales-driven enterprise with Salesforce CRM: Salesforce Commerce Cloud

Before selecting, I would verify these specific workflows:

1. Can each customer see a different catalog?
2. Can pricing vary by customer/account/contract?
3. Can buyers have roles (buyer vs approver vs admin)?
4. Can orders use Net 30/60/90 terms?
5. Can POs, quotes, and approvals happen without sales rep intervention?
6. Does it integrate cleanly with your ERP (NetSuite, SAP, Dynamics, etc.)?

If you share your industry (manufacturing, wholesale, distribution, SaaS, etc.), order volume, ERP, and whether you need B2B-only or B2B+D2C, I can narrow this to 2–3 best-fit platforms.

Yes. If custom catalogs + net terms are core requirements, you should look at platforms with native B2B functionality rather than bolting wholesale apps onto a DTC platform.

My shortlist

BigCommerce is probably the strongest match if "B2B workflows out of the box" is the priority. Its B2B Edition includes company accounts/hierarchies, custom catalogs/pricing, net payment terms, purchase orders, approval workflows, requisition lists, bulk ordering, quotes, and a buyer portal. BigCommerce

Shopify has become much more compelling recently. As of 2026, Shopify B2B is available across its plans, with companies, catalogs, net terms, quantity rules, volume pricing, PO numbers, draft orders, and self-service reordering. However, some of the more sophisticated capabilities—such as unlimited catalogs and catalogs assigned directly to individual companies—are Plus-only. Shopify Help Center Shopify Help Center

Adobe Commerce has particularly strong native B2B primitives: company accounts, company hierarchies/permissions, shared catalogs with company-specific pricing, quotes, purchase orders, and payment-on-account/credit-limit functionality. Experience League Experience League Experience League

What I'd choose

• Mostly B2B / wholesale: BigCommerce B2B Edition
• 50/50 B2B + DTC and want the easiest ecosystem: Shopify Plus
• Complex pricing, account structures, multiple websites, deep customization: Adobe Commerce

If you tell me your approximate GMV, number of B2B customers, whether you also sell DTC, and whether you need things like RFQs, approval workflows, sales reps, PO checkout, or ERP integration, I can narrow this to a clear #1 choice.

BigCommerce is probably the strongest match if "B2B workflows out of the box" is the priority. Its B2B Edition includes company accounts/hierarchies, custom catalogs/pricing, net payment terms, purchase orders, approval workflows, requisition lists, bulk ordering, quotes, and a buyer portal. BigCommerce

Shopify has become much more compelling recently. As of 2026, Shopify B2B is available across its plans, with companies, catalogs, net terms, quantity rules, volume pricing, PO numbers, draft orders, and self-service reordering. However, some of the more sophisticated capabilities—such as unlimited catalogs and catalogs assigned directly to individual companies—are Plus-only. help.shopify.com help.shopify.com

Adobe Commerce has particularly strong native B2B primitives: company accounts, company hierarchies/permissions, shared catalogs with company-specific pricing, quotes, purchase orders, and payment-on-account/credit-limit functionality.

What I'd choose

Yes. If custom catalogs + Net terms are core requirements and you want them natively rather than assembled from apps, I’d shortlist these:

My recommendation: BigCommerce B2B Edition

For the requirements you mentioned, BigCommerce B2B Edition is probably the strongest out-of-the-box choice. It includes company accounts, customer-specific pricing/catalogs, purchase orders, net payment terms, quotes, buyer portals, account hierarchies, approval workflows, and bulk ordering without needing to bolt all of that onto a consumer-oriented platform. BigCommerce BigCommerce

It also supports company-level credit limits and payment terms, including terms up to Net 60, which is particularly useful if you're managing actual wholesale accounts rather than simply offering a "wholesale" storefront. BigCommerce BigCommerce

Shopify is now much more viable for B2B

One important change in 2026: Shopify has moved a lot of B2B functionality into the core platform. Shopify B2B now includes companies, catalogs, customer-specific pricing, quantity rules, payment terms, PO numbers, draft orders, and B2B workflows. Shopify Help Center Shopify Help Center

However, there's a meaningful distinction:

• Shopify Basic/Grow/Advanced: up to 3 active B2B catalogs
• Shopify Plus: unlimited catalogs and direct catalog assignment to individual companies/company locations
• Net 7/15/30/45/60/90 are supported natively.
• Deposits and partial payments are Plus-only. Shopify Help Center Shopify Help Center

So if your requirement is something like "Customer A sees catalog A with negotiated prices and Net 30; Customer B sees catalog B with different prices and Net 60", I'd favor BigCommerce B2B Edition or Shopify Plus rather than standard Shopify.

How I'd choose

• Mostly B2B / wholesale / distribution: BigCommerce B2B Edition
• B2B + substantial DTC business: Shopify Plus
• Very complex organizational structures, quoting, procurement, ERP integration: Adobe Commerce
• Already heavily invested in Salesforce CRM: Salesforce Commerce Cloud

If you tell me (1) number of B2B customers, (2) whether you also sell DTC, (3) ERP/accounting system, and (4) whether catalogs/prices vary per customer, I can narrow this to the best 1–2 platforms and compare the actual workflows and costs.

Shopify is now much more viable for B2B

One important change in 2026: Shopify has moved a lot of B2B functionality into the core platform. Shopify B2B now includes companies, catalogs, customer-specific pricing, quantity rules, payment terms, PO numbers, draft orders, and B2B workflows.

However, there's a meaningful distinction:

Yes. If custom catalogs + net payment terms are core requirements, I’d shortlist Shopify, BigCommerce, and Adobe Commerce rather than starting with a DTC-first platform and adding B2B apps.

My take

1. BigCommerce B2B Edition — strongest out-of-the-box B2B

It natively covers customer/company accounts, custom pricing, quote-to-cart, purchase orders, net payment terms, requisition lists, approval workflows, company hierarchies, and a buyer portal. That makes it particularly attractive if you're doing serious wholesale rather than simply adding a wholesale channel to a DTC business. BigCommerce BigCommerce

bigcommerce.com

2. Shopify B2B — best if you want B2B + DTC together

Shopify now has native B2B across its plans, including companies, catalogs, net payment terms, and self-serve ordering. Shopify Help Center Shopify Help Center

The important caveat is plan level: Basic/Grow/Advanced allow up to three active B2B catalogs, while Shopify Plus provides unlimited catalogs and direct assignment to individual companies/company locations. Shopify Help Center Shopify Help Center

shopify.com

3. Adobe Commerce B2B — best for highly customized enterprise workflows

Adobe's B2B functionality includes shared catalogs with company-specific pricing, company accounts, quotes, purchase orders/approval rules, and Payment on Account with configurable credit limits. Experience League Experience League

experienceleague.adobe.com

If I were choosing

• Mostly wholesale/B2B: BigCommerce B2B Edition
• 50/50 B2B + DTC and want the easiest ecosystem: Shopify Plus
• Complex enterprise pricing, catalogs, approvals, ERP integration, and deep customization: Adobe Commerce
• Simple B2B requirements and lower complexity: Shopify's non-Plus B2B may now be sufficient.

One key distinction: "supports net terms" isn't the same as "supports a complete credit/AR workflow." If you need customer credit limits, PO approval chains, sales-rep ordering, quotes/negotiation, invoice management, and ERP synchronization, I'd weight BigCommerce and Adobe more heavily than Shopify.

If you tell me roughly how many B2B customers/SKUs you have and whether you also need DTC, I can give you a tighter Shopify vs BigCommerce vs Adobe recommendation.

bigcommerce.com

2. Shopify B2B — best if you want B2B + DTC together

Shopify now has native B2B across its plans, including companies, catalogs, net payment terms, and self-serve ordering. help.shopify.com help.shopify.com

The important caveat is plan level: Basic/Grow/Advanced allow up to three active B2B catalogs, while Shopify Plus provides unlimited catalogs and direct assignment to individual companies/company locations. help.shopify.com help.shopify.com

For B2B requirements like customer-specific catalogs, contract pricing, net terms, account hierarchies, purchase workflows, and self-service wholesale portals, you’ll want a platform with native B2B commerce capabilities, not a consumer ecommerce platform with many add-ons.

The strongest options are:

Shopify Elogic Commerce## My shortlist based on typical B2B needs

1. Best overall for modern B2B + DTC: Shopify Plus

Good choice if you need:

• Separate wholesale and retail experiences
• Customer-specific catalogs
• Buyer accounts with multiple locations/users
• Net payment terms
• Bulk ordering
• Sales rep-assisted ordering

Shopify’s B2B functionality includes company profiles, custom catalogs/pricing, quantity rules, payment terms, and buyer permissions. Shopify

Choose it when: you want speed, lower operational overhead, and a unified B2B/B2C storefront.

2. Best for complex B2B workflows: Adobe Commerce

Better fit if you need:

• Multiple buyer approval levels
• Negotiated quotes
• Requisition lists
• Complex pricing rules
• Large product catalogs
• Distributor-style workflows

Adobe Commerce has a deeper native B2B toolkit for complex organizations, but it typically requires more implementation effort and technical resources. Elogic Commerce

Choose it when: your ecommerce site is effectively replacing a legacy dealer portal or ERP front end.

3. Best SaaS B2B-focused alternative: BigCommerce

Strong option for:

• Manufacturers
• Wholesale distributors
• Companies needing API/headless flexibility
• Multiple storefronts

BigCommerce B2B capabilities include customer groups, custom catalogs, quoting, and invoice-oriented workflows. BigCommerce

Choose it when: you want B2B depth without running a heavily customized Adobe stack.

Features I would verify during vendor demos

Make sure the platform supports these natively:

• ✅ Customer-specific product catalogs
• ✅ Customer-specific price lists
• ✅ Contract pricing
• ✅ Net 30/60/90 payment terms
• ✅ Purchase orders
• ✅ Quote requests and approvals
• ✅ Multiple buyers per company account
• ✅ Buyer permissions
• ✅ Sales rep ordering
• ✅ ERP integration (NetSuite, SAP, Dynamics, etc.)
• ✅ Bulk ordering / quick order entry
• ✅ Tax exemption handling

A practical rule of thumb:

• Wholesale brand + DTC: Shopify Plus
• Distributor/manufacturer with complex pricing: Adobe Commerce or BigCommerce
• Large enterprise with ERP-heavy operations: SAP Commerce or Salesforce B2B Commerce

If you share your business model (manufacturer, distributor, wholesale brand, marketplace), ERP (NetSuite/SAP/Dynamics/etc.), catalog size, and whether you need quotes/approvals, I can narrow this to 1–2 platforms.

Yes. If custom catalogs + customer-specific pricing + Net 30/60/90 terms are core requirements, I’d shortlist Shopify, Adobe Commerce, and BigCommerce—but they differ significantly in how much is truly native.

My recommendation

1. Shopify — best overall for most B2B companies

Shopify now has surprisingly strong native B2B functionality. As of 2026, even non-Plus plans include:

• Company accounts and multiple buyer locations
• Custom B2B catalogs and pricing
• Quantity rules and volume pricing
• Net 7/15/30/45/60/90 payment terms
• PO numbers
• Payment reminders
• B2B-specific checkout
• Self-service reordering
• B2B workflows through Shopify Flow

Shopify Help Center Shopify Help CenterThe important caveat is catalog depth. Basic/Grow/Advanced are limited to three active B2B catalogs, while Shopify Plus gives you unlimited catalogs and lets you assign catalogs directly to individual companies/company locations. Shopify Help Center

So if you have, say, 500 customers each with negotiated pricing/catalogs, I'd look at Shopify Plus, not standard Shopify.

shopify.com

2. Adobe Commerce — strongest for complex B2B

Adobe Commerce is particularly good if your B2B model is complicated. Its native B2B functionality includes:

• Company accounts and roles
• Shared/custom catalogs with company-specific pricing
• B2B quotes/negotiation
• Purchase orders and approval rules
• Quick order
• Requisition lists
• Payment on Account / credit limits
• Configurable B2B payment and shipping methods

Experience League Experience LeagueI'd choose Adobe Commerce when you have complex account hierarchies, negotiated pricing, approval processes, large catalogs, or sophisticated ERP integration and have the technical resources to operate it.

3. BigCommerce — worth evaluating for B2B-first businesses

BigCommerce is another strong candidate, particularly if you want a relatively open platform and B2B functionality without going as deep into Adobe's enterprise complexity. I'd put it in the final evaluation alongside Shopify Plus if your requirements are primarily wholesale/ecommerce rather than highly customized commerce workflows.

Quick comparison

Bottom line

If your requirement is essentially:

"Each business customer gets its own assortment/pricing, they log in, place wholesale orders, and pay Net 30/60."

I'd start with Shopify Plus. Those workflows are now core/native rather than something you have to assemble from wholesale apps. Shopify Shopify Changelog

If instead you need complex customer hierarchies, approval workflows, negotiated quotes, credit limits, and highly customized B2B logic, I'd seriously consider Adobe Commerce.

If you tell me roughly how many B2B customers you have, whether each gets a different catalog/pricelist, and what ERP you're integrating with (e.g. NetSuite, SAP, Dynamics), I can narrow this down to the best 1–2 platforms for your setup.

Yes. If custom catalogs + net terms are core requirements, I’d shortlist these:

My recommendation

Shopify Plus is probably the best starting point if you want a modern B2B experience without building a lot yourself. Shopify now has native B2B functionality rather than requiring a wholesale app: companies/company locations, custom catalogs and pricing, quantity rules, volume pricing, and net payment terms are built in. Shopify Help Center Shopify Help Center

The important caveat is that Plus becomes much more compelling if you have customer-specific catalogs. On the lower Shopify plans, you're limited to three active B2B catalogs across B2B markets; Plus gives you unlimited catalogs and lets you assign catalogs directly to individual companies/company locations. Shopify Help Center Shopify Help Center

Adobe Commerce is the one I'd consider if your B2B workflow is substantially more sophisticated. Its native B2B functionality includes company accounts and hierarchies, shared catalogs with company-specific pricing, negotiable quotes, purchase orders, and payment-on-account with company credit limits. Experience League Experience League Experience League

So, roughly:

• Want fastest/cleanest implementation → Shopify Plus
• Need sophisticated account hierarchies, credit management, approvals, quoting, and highly customized B2B rules → Adobe Commerce
• Want a B2B-focused alternative with strong native wholesale capabilities → BigCommerce

If you tell me your approximate number of B2B customers, whether you need DTC + B2B in the same storefront, and what “net terms” means for you (e.g. Net 30 with credit limits/approval), I can give you a much more definitive platform recommendation.

Shopify Plus is probably the best starting point if you want a modern B2B experience without building a lot yourself. Shopify now has native B2B functionality rather than requiring a wholesale app: companies/company locations, custom catalogs and pricing, quantity rules, volume pricing, and net payment terms are built in. help.shopify.com help.shopify.com

The important caveat is that Plus becomes much more compelling if you have customer-specific catalogs. On the lower Shopify plans, you're limited to three active B2B catalogs across B2B markets; Plus gives you unlimited catalogs and lets you assign catalogs directly to individual companies/company locations.

Yes. If custom catalogs + customer-specific pricing + Net 30/60/90 terms are core requirements, I’d shortlist these:

My recommendation

1. BigCommerce B2B Edition — best if B2B is the primary use case

BigCommerce has a particularly strong native B2B stack: company accounts, customer-specific pricing, quotes, purchase orders, invoice management, net terms, buyer roles, approval workflows, requisition lists, and a dedicated Buyer Portal. BigCommerce BigCommerce

I'd favor it if you have complex wholesale workflows and don't want to assemble functionality from apps.

2. Shopify Plus — best if you want B2B + DTC together

Shopify now has native B2B on all plans, including company profiles, catalogs, and payment terms. Basic/Grow/Advanced support up to three active B2B catalogs; Plus removes that limitation and allows catalogs to be assigned directly to individual companies/company locations. Shopify Help Center Shopify Help Center

Shopify supports Net 7, 15, 30, 45, 60 and 90, plus other payment-term configurations. Shopify Help Center

So if you're already a Shopify/DTC business, Shopify Plus is probably the cleanest choice.

3. Adobe Commerce B2B — best for highly customized/complex commerce

Adobe's B2B functionality includes company-specific shared catalogs and pricing, B2B quotes, company accounts, payment methods, quick order and requisition lists. Experience League Experience League

I'd consider it when you have unusual pricing rules, ERP integration, complex account structures, or substantial development resources.

The key distinction

If your requirement is simply:

"Each customer gets a different product assortment/pricing and can order on Net 30."

Shopify Plus or BigCommerce B2B Edition are both very good.

If you mean:

"Customers have multiple locations and buyers, sales reps negotiate quotes, buyers submit POs, orders go through approval, invoices are tracked, and pricing/catalogs vary by account."

I'd lean BigCommerce B2B Edition.

If you tell me your expected number of B2B customers, whether you also have a DTC storefront, and whether you need ERP integration (e.g. NetSuite/SAP), I can narrow this to the best 1–2 platforms.

Yes. If custom catalogs + net terms are core requirements and you want them native rather than app-based, there are a few strong options.

Best fits

Shopify is probably the simplest answer today. Shopify now includes native B2B functionality on Basic, Grow, Advanced, and Plus, including companies, catalogs, net payment terms, PO numbers, quantity rules, reordering, and B2B accounts. Shopify Help Center Shopify Help Center

For example, Shopify supports Net 7, 15, 30, 45, 60, and 90, and you can assign terms to individual company locations. Shopify Help Center

The important distinction is catalog flexibility: Basic/Grow/Advanced allow up to 3 active B2B catalogs, whereas Shopify Plus gives you unlimited catalogs and lets you assign catalogs directly to specific companies/company locations. Shopify Help Center Shopify Help Center

When I'd choose each

• Shopify Plus — my default recommendation if you want B2B + DTC on one platform, fast implementation, customer-specific catalogs/pricing, net terms, company accounts, PO workflows, and a polished self-service buyer experience. Shopify
• Adobe Commerce B2B — better if your B2B model is unusually complex. Its native B2B stack includes shared catalogs, company-specific pricing, quotes, payment methods, quick order, requisition lists, and company accounts. Experience League Experience League
• BigCommerce B2B Edition — worth considering if you're primarily wholesale/B2B and want strong catalog, pricing, account, and ERP-oriented functionality without going as deeply into custom development as Adobe.

One caveat: Adobe's B2B capabilities are native but require the B2B functionality to be enabled/configured, whereas Shopify's B2B functionality is particularly turnkey. Experience League

If you tell me your approximate number of B2B customers, number of catalogs/price lists, ERP (e.g. NetSuite/SAP), and whether you also sell DTC, I can give you a Shopify vs BigCommerce vs Adobe Commerce recommendation specifically for your workflow.

Yes. If custom catalogs + net terms + company accounts + wholesale workflows are core requirements, I’d shortlist these:

My recommendation

If you're primarily B2B, I'd look hardest at BigCommerce B2B Edition. Its native B2B Edition includes company accounts, custom pricing/catalog relationships, net payment terms, purchase orders, quoting, requisition lists, approval workflows, and a dedicated Buyer Portal. BigCommerce BigCommerce BigCommerce

Shopify has become much more compelling for B2B in 2026. Its native B2B functionality now exists on Basic/Grow/Advanced as well as Plus, including companies, catalogs, Net 7/15/30/45/60/90 terms, volume pricing, PO numbers and self-service ordering. However, unlimited catalogs and direct assignment of catalogs to individual companies/locations are Plus-only. Shopify Help Center Shopify Help Center

Adobe Commerce is particularly strong if you need sophisticated account-specific catalogs and pricing. Its B2B functionality supports gated shared catalogs with custom pricing by company, quotes, company accounts, purchase orders, and "Payment on Account" with company credit limits. Experience League Experience League Experience League

So, in practical terms:

• Wholesale/B2B-first → BigCommerce B2B Edition
• B2B + DTC brand → Shopify Plus
• Highly customized enterprise B2B → Adobe Commerce

If you tell me roughly how many B2B customers you have, whether you need customer-specific pricing/catalogs, and whether you already have an ERP (NetSuite, SAP, Dynamics, etc.), I can give you a much more decisive BigCommerce vs Shopify Plus vs Adobe recommendation.

If you're primarily B2B, I'd look hardest at BigCommerce B2B Edition. Its native B2B Edition includes company accounts, custom pricing/catalog relationships, net payment terms, purchase orders, quoting, requisition lists, approval workflows, and a dedicated Buyer Portal. bigcommerce.com docs.bigcommerce.com docs.bigcommerce.com

Shopify has become much more compelling for B2B in 2026. Its native B2B functionality now exists on Basic/Grow/Advanced as well as Plus, including companies, catalogs, Net 7/15/30/45/60/90 terms, volume pricing, PO numbers and self-service ordering. However, unlimited catalogs and direct assignment of catalogs to individual companies/locations are Plus-only.

Yes. If custom catalogs + net terms are core requirements, I’d shortlist these:

My recommendation

BigCommerce B2B Edition is probably the strongest fit if you're primarily a B2B/wholesale business. Its native B2B capabilities include company account hierarchies, custom catalogs/pricing, net payment terms, purchase orders, quotes, requisition lists, approval workflows, bulk ordering, and a buyer portal. BigCommerce

Shopify Plus is the better choice if you want B2B and DTC on the same platform and prioritize implementation speed/ecosystem. Shopify now has native B2B features including company profiles, customer-specific catalogs, pricing, net 7/15/30/45/60/90 terms, PO numbers, draft-to-invoice, reordering, and B2B workflows. Shopify Help Center Shopify Help Center

One important Shopify distinction: unlimited catalogs and direct assignment of catalogs to individual companies/company locations require Plus. Basic/Grow/Advanced currently have B2B catalogs and net terms too, but with catalog limitations. Shopify Help Center

Adobe Commerce is worth considering if you have sophisticated enterprise requirements. Its B2B module provides shared catalogs with company-specific pricing, quotes, company accounts, purchase orders, and Payment on Account/credit limits. Experience League Experience League

If I were choosing

• Distributor / wholesaler: BigCommerce B2B
• B2B + consumer storefront: Shopify Plus
• Large enterprise with heavy customization: Adobe Commerce
• Highly complex, composable architecture: commercetools

If you tell me roughly number of SKUs, number of B2B customers, whether you also sell DTC, ERP (SAP/NetSuite/etc.), and whether pricing differs per customer, I can give you a much more specific Shopify Plus vs BigCommerce B2B vs Adobe Commerce recommendation.

BigCommerce B2B Edition is probably the strongest fit if you're primarily a B2B/wholesale business. Its native B2B capabilities include company account hierarchies, custom catalogs/pricing, net payment terms, purchase orders, quotes, requisition lists, approval workflows, bulk ordering, and a buyer portal. bigcommerce.com

Shopify Plus is the better choice if you want B2B and DTC on the same platform and prioritize implementation speed/ecosystem. Shopify now has native B2B features including company profiles, customer-specific catalogs, pricing, net 7/15/30/45/60/90 terms, PO numbers, draft-to-invoice, reordering, and B2B workflows. help.shopify.com help.shopify.com

One important Shopify distinction: unlimited catalogs and direct assignment of catalogs to individual companies/company locations require Plus. Basic/Grow/Advanced currently have B2B catalogs and net terms too, but with catalog limitations.

Yes. If custom catalogs + Net 30/60/90 terms are core requirements and you want them native rather than assembled from apps, the strongest options are BigCommerce B2B Edition, Adobe Commerce B2B, and Shopify Plus.

1. BigCommerce B2B Edition — probably the best fit

bigcommerce.com

BigCommerce is particularly attractive if you're describing a traditional wholesale workflow: customer-specific catalogs/pricing, purchase orders, net terms, quotes, approval workflows, company hierarchies, bulk ordering, invoices, and a buyer portal. BigCommerce explicitly positions these as native B2B Edition capabilities rather than requiring separate apps. BigCommerce BigCommerce

I'd put this at #1 if B2B is the primary business model.

2. Adobe Commerce — strongest for complex B2B

experienceleague.adobe.com

Adobe Commerce has particularly sophisticated B2B primitives: company accounts, organizational hierarchies, roles/permissions, shared catalogs, company-specific pricing, negotiable quotes, requisition lists, and Pay on Account/credit. Experience League Adobe Developer

Its shared catalogs can be gated so that different companies see different products and prices. Experience League

I'd choose this when you have complex account structures, sophisticated pricing, ERP integration, or highly customized workflows and have the technical resources to operate it.

3. Shopify Plus — best B2B + DTC combination

shopify.com

Shopify has become substantially more compelling for B2B. Its native B2B functionality includes company accounts, catalogs, customer-specific pricing, quantity/volume rules, and payment terms including Net 7, 15, 30, 45, 60 and 90. Shopify Help Center Shopify Help Center

On Plus, you get unlimited B2B catalogs and can assign catalogs directly to individual companies/company locations. Shopify Help Center

The big advantage is that you can run B2B and DTC from the same Shopify infrastructure.

My recommendation

If your requirements are roughly:

"We sell to distributors/wholesalers. Each account needs its own assortment and pricing, customers buy on Net 30/60 terms, some need POs, buyers have multiple users, and sales reps occasionally negotiate orders."

I'd shortlist them as:

BigCommerce B2B Edition → Shopify Plus → Adobe Commerce

If the requirement becomes:

"Each customer has complex contract pricing, multiple divisions/locations, approval chains, negotiated quotes, credit limits, ERP-driven pricing, and highly customized purchasing workflows."

Then I'd switch the order to:

Adobe Commerce → BigCommerce → Shopify Plus

One important nuance: Shopify's native B2B is now available on non-Plus plans too, including catalogs and payment terms, but the more advanced customer-specific catalog functionality—unlimited catalogs and direct company/location assignment—is Plus-only. Shopify Changelog

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of B2B customers, number of SKUs, and whether you also need a DTC storefront, I can give you a much more concrete BigCommerce vs Shopify Plus vs Adobe Commerce recommendation.

Yes. If custom catalogs + net terms are core requirements and you want them native rather than app-based, the strongest options are Shopify Plus and Adobe Commerce.

My recommendation

If you're doing B2B and DTC on the same storefront, I'd shortlist Shopify Plus. Shopify now has native B2B functionality across its plans, including company profiles, custom catalogs, and payment terms. Plus removes the important limitations: unlimited catalogs and direct assignment of catalogs to individual companies/company locations, plus deposits and partial payments. Shopify Help Center Shopify Help Center

For example, Shopify supports Net 7, 15, 30, 45, 60 and 90, configurable at the company/location level. Shopify Help Center

help.shopify.com

If your B2B requirements are more sophisticated—complex account hierarchies, negotiated quotes, purchase-order approvals, credit limits, or highly customized pricing—I'd look harder at Adobe Commerce. Its native B2B stack includes shared catalogs with company-specific pricing, negotiable quotes, purchase orders/approval rules, quick order, requisition lists, and Payment on Account. Adobe Experience League Adobe Experience League

experienceleague.adobe.com

One important distinction: if by "custom catalogs" you mean each customer/company can see a different assortment and price list, that's where I'd favor Shopify Plus or Adobe Commerce over a generic ecommerce platform.

If you tell me your number of B2B customers, whether you also need DTC, ERP (e.g. NetSuite/SAP), customer-specific pricing, PO approvals, and approximate order volume, I can narrow this to a Shopify Plus vs Adobe Commerce vs BigCommerce recommendation.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, I’d shortlist Shopify Plus and Adobe Commerce first.

My recommendation

If you want B2B to work out of the box without building a lot: Shopify Plus is probably the best starting point.

Shopify now has native B2B functionality across its plans, including company profiles, custom catalogs, customer-specific pricing, volume pricing, quantity rules, and payment terms. On Plus, you get unlimited catalogs and can assign catalogs directly to individual companies/company locations. Shopify Help Center Shopify Help Center Shopify Help Center

For example, you can configure a customer as:

ABC Wholesale → Location: Pittsburgh → Catalog: Wholesale Tier 2 → Net 30 → 15% discount → minimum order 50 units

Shopify natively supports Net 7, 15, 30, 45, 60 and 90 terms. Shopify Help Center

Adobe Commerce is stronger if your workflow goes beyond catalog/pricing/payment terms—for example, purchase orders, approval hierarchies, negotiated quotes, company-specific catalogs, and complex account structures. Its B2B functionality includes Shared Catalogs, company accounts, Quick Order, and Negotiable Quotes. Experience League Experience League

One important distinction: Shopify's basic/standard plans now have a surprisingly capable B2B offering, but unlimited/customer-specific catalogs and some advanced payment functionality are Plus-only. Shopify Changelog

Bottom line

• B2B + DTC + fast launch: → Shopify Plus
• Complex B2B procurement/workflows: → Adobe Commerce
• Primarily B2B, strong wholesale functionality: → BigCommerce B2B
• Only basic wholesale requirements: → Shopify Advanced may be sufficient

If you tell me your requirements around customer-specific pricing, multiple catalogs, PO numbers, approval workflows, credit limits, sales reps, minimum orders, and ERP integration, I can give you a much more definitive Shopify vs BigCommerce vs Adobe Commerce recommendation.

If you want B2B to work out of the box without building a lot: Shopify Plus is probably the best starting point.

Shopify now has native B2B functionality across its plans, including company profiles, custom catalogs, customer-specific pricing, volume pricing, quantity rules, and payment terms. On Plus, you get unlimited catalogs and can assign catalogs directly to individual companies/company locations. Shopify Help Center Shopify Help Center Shopify Help Center

For example, you can configure a customer as:

ABC Wholesale → Location: Pittsburgh → Catalog: Wholesale Tier 2 → Net 30 → 15% discount → minimum order 50 units

Shopify natively supports Net 7, 15, 30, 45, 60 and 90 terms. Shopify Help Center

Adobe Commerce is stronger if your workflow goes beyond catalog/pricing/payment terms—for example, purchase orders, approval hierarchies, negotiated quotes, company-specific catalogs, and complex account structures. Its B2B functionality includes Shared Catalogs, company accounts, Quick Order, and Negotiable Quotes.

One important distinction: Shopify's basic/standard plans now have a surprisingly capable B2B offering, but unlimited/customer-specific catalogs and some advanced payment functionality are Plus-only.

Bottom line

If you need B2B workflows like custom catalogs, customer-specific pricing, company accounts, and net terms without building everything yourself, look at platforms with native B2B commerce capabilities rather than standard ecommerce platforms.

Here are the strongest options:

My shortlist by scenario

1. Wholesale brand + consumer ecommerce (B2B + DTC)

Choose: Shopify B2B

Good when you want:

• One storefront/backend for retail and wholesale
• Separate catalogs for different buyers
• Customer-specific pricing
• Net payment terms
• Buyer self-service portals
• Lower operational complexity

Shopify supports company profiles, buyer permissions, catalogs, payment terms, PO numbers, and B2B checkout workflows natively. Shopify Shopify Help Center

2. Distributor/manufacturer with complex buying processes

Choose: Adobe Commerce or BigCommerce B2B

Better when you need:

• Many customer-specific catalogs
• Complex pricing matrices
• Quote requests
• Approval chains
• Multiple buyer roles
• ERP-driven ordering processes

Adobe Commerce generally has the deepest out-of-the-box B2B workflow coverage, especially for procurement-heavy businesses. Elogic

3. Enterprise sales organization

Choose: Salesforce Commerce Cloud

Best when B2B sales are driven through:

• Account managers
• CRM workflows
• Salesforce customer records
• Large sales teams

Features to verify before selecting

For your requirements, I would specifically check:

• ✅ Company accounts (one business, multiple buyers)
• ✅ Customer-specific catalogs
• ✅ Contract pricing / price lists
• ✅ Net 30/60/90 payment terms
• ✅ Purchase order checkout
• ✅ Quote-to-order workflow
• ✅ Approval workflows
• ✅ Sales rep ordering
• ✅ ERP integration (NetSuite, SAP, Dynamics, etc.)
• ✅ Multi-location shipping/billing

A practical rule of thumb:

• Simple wholesale + DTC → Shopify B2B
• Distributor/manufacturer with complex procurement → Adobe Commerce or BigCommerce B2B
• Enterprise with CRM-driven selling → Salesforce Commerce Cloud

If you share your industry (manufacturer, distributor, wholesale brand, etc.), order volume, ERP, and whether you need RFQs/approvals, I can narrow this down to the best fit.

Yes. If custom catalogs + net terms + company accounts + B2B purchasing workflows are core requirements, I’d shortlist these three:

My recommendation: BigCommerce

If you're specifically asking "which platform supports B2B workflows without bolting on a bunch of apps?", I'd put BigCommerce B2B Edition first.

Its native B2B functionality includes company accounts, customer-specific product/pricing groups, quotes, purchase orders, invoices with net payment terms, buyer roles/permissions, approval workflows, requisition lists, and a Buyer Portal. BigCommerce BigCommerce

bigcommerce.com

Adobe Commerce is the heavyweight option

Adobe Commerce B2B is arguably the strongest if your requirements are particularly complex. Its native B2B stack supports company hierarchies, multiple buyers and permissions, gated shared catalogs with company-specific pricing, quotes, quick order, requisition lists, purchase orders, and Payment on Account with configurable credit limits. Experience League Experience League

experienceleague.adobe.com

The tradeoff is implementation/maintenance complexity versus BigCommerce.

Shopify has become much more viable for B2B

Shopify has expanded native B2B considerably. As of 2026, B2B features are available across its plans, including companies, catalogs and net payment terms. However, Shopify Plus is where it becomes particularly compelling: unlimited catalogs and direct assignment of catalogs to individual companies/company locations, along with more advanced payment capabilities. Shopify Help Center Shopify

help.shopify.com

Bottom line

I'd choose based on this:

• BigCommerce B2B Edition → best overall if B2B is the primary requirement and you want lots of functionality natively.
• Adobe Commerce B2B → best for very complex enterprise pricing, account hierarchies, procurement and customization.
• Shopify Plus → best if you have a significant DTC + B2B business and want Shopify's ecosystem alongside native B2B.
• Regular Shopify → now viable for simpler B2B, but I'd look closely at the catalog limits and workflow requirements before choosing it. Shopify Help Center Shopify Help Center

If you tell me your specific B2B requirements (e.g. customer-specific catalogs, tier pricing, PO approval, sales reps, credit limits, ERP integration, multiple warehouses), I can give you a BigCommerce vs Shopify Plus vs Adobe Commerce scorecard and identify which one requires the fewest customizations.

If you're specifically asking "which platform supports B2B workflows without bolting on a bunch of apps?", I'd put BigCommerce B2B Edition first.

Its native B2B functionality includes company accounts, customer-specific product/pricing groups, quotes, purchase orders, invoices with net payment terms, buyer roles/permissions, approval workflows, requisition lists, and a Buyer Portal. BigCommerce BigCommerce

bigcommerce.com

Adobe Commerce is the heavyweight option

Adobe Commerce B2B is arguably the strongest if your requirements are particularly complex. Its native B2B stack supports company hierarchies, multiple buyers and permissions, gated shared catalogs with company-specific pricing, quotes, quick order, requisition lists, purchase orders, and Payment on Account with configurable credit limits. Experience League Experience League

experienceleague.adobe.com

The tradeoff is implementation/maintenance complexity versus BigCommerce.

Shopify has become much more viable for B2B

Shopify has expanded native B2B considerably. As of 2026, B2B features are available across its plans, including companies, catalogs and net payment terms. However, Shopify Plus is where it becomes particularly compelling: unlimited catalogs and direct assignment of catalogs to individual companies/company locations, along with more advanced payment capabilities.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, I’d shortlist BigCommerce B2B Edition, Shopify B2B, and Adobe Commerce B2B.

My recommendation

1. BigCommerce B2B Edition — strongest fit if B2B is the priority.

It has native company accounts, customer-specific catalogs/pricing, buyer portals, quotes, purchase orders, approval workflows, sales-rep ordering, invoices and net terms. BigCommerce explicitly positions these as native B2B capabilities rather than requiring a collection of apps. BigCommerce BigCommerce

2. Shopify B2B — strongest if you're doing both B2B and DTC.

Shopify now has native B2B functionality on Basic, Grow, Advanced, and Plus, including companies, catalogs, net payment terms, PO numbers, quantity rules, volume pricing and reordering. Shopify Help Center Shopify Help Center

The important caveat is that the lower tiers allow up to 3 active B2B catalogs, whereas Shopify Plus provides unlimited catalogs and lets you assign catalogs directly to individual companies/company locations. Shopify Help Center Shopify Help Center

Shopify also supports Net 7/15/30/45/60/90 terms natively. Shopify Help Center

3. Adobe Commerce B2B — strongest for highly customized enterprise requirements.

It has shared catalogs with company-specific pricing, B2B quotes, company accounts, purchase orders, approval rules, requisition lists and payment-on-account/credit-limit functionality. Experience League Experience League

If I were choosing

• Wholesale/distributor/manufacturer first → BigCommerce B2B
• DTC + wholesale in one relatively easy-to-manage platform → Shopify B2B
• Complex pricing, account hierarchies, approvals, ERP integration and highly customized workflows → Adobe Commerce
• Salesforce CRM is already deeply embedded → Salesforce B2B Commerce

One particularly important distinction: if by "custom catalogs" you mean each individual customer/company can have its own product assortment and negotiated pricing, I'd lean BigCommerce B2B Edition or Shopify Plus rather than standard Shopify. Shopify's direct company-level catalog assignment is currently a Plus feature. Shopify Help Center

If you tell me roughly your number of B2B customers, SKUs, ERP/CRM (e.g. NetSuite/SAP), and whether you also need a DTC storefront, I can narrow this down to the best 1–2 platforms and compare the actual B2B workflows.

2. Shopify B2B — strongest if you're doing both B2B and DTC.

Shopify now has native B2B functionality on Basic, Grow, Advanced, and Plus, including companies, catalogs, net payment terms, PO numbers, quantity rules, volume pricing and reordering. help.shopify.com help.shopify.com

The important caveat is that the lower tiers allow up to 3 active B2B catalogs, whereas Shopify Plus provides unlimited catalogs and lets you assign catalogs directly to individual companies/company locations.

Shopify also supports Net 7/15/30/45/60/90 terms natively.

3. Adobe Commerce B2B — strongest for highly customized enterprise requirements.

It has shared catalogs with company-specific pricing, B2B quotes, company accounts, purchase orders, approval rules, requisition lists and payment-on-account/credit-limit functionality.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, I’d shortlist these three:

1. BigCommerce — strongest B2B out of the box

BigCommerce B2B Edition is probably the best match if B2B is the primary requirement. It natively supports customer-specific catalogs/pricing, company account hierarchies, buyer portals, quotes, purchase orders, approval workflows, invoicing, and net payment terms. BigCommerce BigCommerce

For example, you can have:

• Customer A → Catalog A → contracted pricing → Net 30
• Customer B → Catalog B → different SKU availability → Net 60
• Multiple buyers under the same company
• Purchase-order and approval workflows
• Sales reps ordering on behalf of customers

That makes it particularly attractive for manufacturers, distributors, wholesalers, and traditional wholesale businesses.

2. Shopify — best if you also have a strong DTC business

Shopify has made its native B2B functionality considerably more compelling. As of 2026, B2B features are available on Basic, Grow, Advanced, and Plus, including companies, catalogs, net payment terms, and self-service ordering. Shopify Help Center Shopify

It supports Net 7/15/30/45/60/90, company locations, customer-specific pricing/catalogs, quantity rules, volume pricing, and order approval settings. Shopify Help Center Shopify Help Center

The important distinction is that Shopify Plus unlocks more sophisticated B2B capabilities, including unlimited catalogs and catalogs assigned directly to individual companies/company locations. Shopify Help Center Shopify Help Center

So I'd choose Shopify if you want one excellent storefront for both DTC and B2B, rather than a platform optimized primarily around wholesale.

3. Adobe Commerce — best for highly complex B2B

Adobe Commerce has native B2B functionality including Shared Catalogs, company-specific pricing, quotes, company accounts, and B2B payment/shipping configuration. Experience League Experience League

It's powerful, but generally involves more implementation and technical overhead than Shopify or BigCommerce.

My recommendation

If your requirements are roughly:

"We sell wholesale to businesses. Each customer may have a different product assortment and price list, they get Net 30/60 terms, multiple users can order, and we want approvals/POs/invoicing without stitching together a bunch of apps."

I'd rank them:

1. BigCommerce B2B Edition — best pure B2B fit
2. Shopify Plus — best B2B + DTC combination
3. Adobe Commerce — best for highly customized/enterprise workflows

The key question I'd use to make the decision is how complex your B2B rules are. If you tell me whether you need things like customer-specific SKUs, tiered pricing, sales reps, quote/approval workflows, PO checkout, credit limits, multiple ship-to locations, ERP integration, and DTC alongside B2B, I can give you a much more definitive platform recommendation.

Yes. For custom catalogs + customer-specific pricing + net terms, I’d shortlist BigCommerce B2B Edition, Shopify Plus B2B, and Adobe Commerce B2B.

My recommendation: BigCommerce B2B Edition

For the requirements you mentioned, BigCommerce B2B Edition is probably the strongest out-of-the-box choice. It natively supports company accounts, customer-specific pricing/catalogs, buyer roles, purchase orders, quotes, invoices, credit limits, and payment terms up to Net 60. BigCommerce specifically positions these as native B2B workflows rather than requiring separate apps. BigCommerce BigCommerce

bigcommerce.com

Shopify Plus

Shopify Plus B2B is also quite capable. It has company accounts, catalogs, customer-specific pricing, and payment terms including Net 7/15/30/45/60/90. Plus allows unlimited B2B catalogs and catalogs assigned directly to individual companies or locations. Shopify Help Center Shopify Help Center

The big advantage is if you want one platform for both DTC and B2B and want Shopify's ecosystem. The downside is that more sophisticated B2B workflows can require customization/apps compared with a B2B-first platform. Shopify

shopify.com

Adobe Commerce

Adobe Commerce B2B is worth considering if you're dealing with sophisticated enterprise structures. Its Shared Catalog functionality supports company-specific catalogs and pricing, while its B2B functionality includes quotes, purchase orders, company accounts, approval rules, and Payment on Account. Experience League Experience League Experience League

experienceleague.adobe.com

Bottom line: if your priority is "we want wholesale/B2B workflows without stitching together a bunch of apps," I'd start with BigCommerce B2B Edition. If you also have a substantial DTC business, I'd compare it directly against Shopify Plus.

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of B2B customers, and whether you need DTC on the same storefront, I can narrow this down to the best 1–2 platforms.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, you should prioritize platforms with native B2B commerce, rather than relying on wholesale apps.

My shortlist

Shopify is particularly compelling now. As of April 2026, Shopify moved a substantial set of B2B capabilities into its core platform. Even Basic/Grow/Advanced include companies, catalogs, volume pricing and payment terms; Plus adds unlimited catalogs, direct catalog assignment to individual companies/locations, deposits and partial payments. Shopify Shopify Help Center

For example, Shopify supports customer/location-specific catalogs, where you control both which products a buyer can see and the prices they receive. Shopify Help Center Shopify Help Center It also natively supports Net 7, 15, 30, 45, 60 and 90 payment terms at the company/location level. Shopify Help Center

What I'd choose

If your requirements are roughly:

• Customer-specific product catalogs
• Customer-specific pricing
• Net 30/60/90
• Multiple buyers per company
• Multiple company locations
• PO numbers
• Bulk ordering/reordering
• B2B + DTC from the same platform
• Reasonable implementation complexity

I'd put Shopify Plus at the top of the list. Its B2B functionality is now first-party rather than something you have to assemble from wholesale apps. Shopify Shopify Help Center

I'd lean BigCommerce instead if your business is substantially more B2B-centric and you need deeper native account/pricing/quoting workflows. I'd look at Adobe Commerce when you have highly customized enterprise pricing, ERP processes, or complex organizational structures.

One important distinction: "supports B2B" doesn't necessarily mean "supports your B2B workflow without customization." If you tell me your requirements around quotes/RFQs, customer-specific pricing, approval workflows, minimum order quantities, sales reps, PO/invoice payments, ERP integration, and number of catalogs, I can give you a much more definitive Shopify Plus vs BigCommerce vs Adobe Commerce recommendation.

Yes. If custom catalogs + customer-specific pricing + Net terms are core requirements, several platforms now support these natively—but they differ in how deep the B2B workflow goes.

My recommendation

1. BigCommerce B2B Edition — strongest out-of-the-box B2B fit

BigCommerce B2B Edition has native company accounts, custom pricing, quotes, purchase orders, invoices/net terms, bulk ordering, requisition lists, approval workflows, account hierarchies, and a Buyer Portal. That means you can get considerably further without assembling a collection of apps. BigCommerce BigCommerce

bigcommerce.com

2. Shopify Plus — best if you also have a substantial DTC business

Shopify's native B2B functionality now includes companies, catalogs, customer-specific pricing, quantity/volume rules, PO numbers, self-service ordering, and Net 7/15/30/45/60/90 terms. Shopify Help Center Shopify Help Center

One important distinction: on Plus you get unlimited catalogs and direct assignment of catalogs to specific companies/company locations. Lower Shopify plans are limited to three active catalogs and don't support direct company catalog assignment. Shopify Help Center Shopify Help Center

shopify.com

3. Adobe Commerce — strongest for highly customized enterprise B2B

Adobe has native company accounts and Shared Catalogs for company-specific pricing/product availability, with a broad B2B feature set. It is much more implementation-heavy than Shopify or BigCommerce, though. Experience League

The key distinction

If your workflow is roughly:

Customer/company → assigned catalog → customer-specific pricing → PO → Net 30 → approval → invoice → reorder

I'd shortlist BigCommerce B2B Edition and Shopify Plus first.

If B2B is the primary business and you have complicated approval, quoting, purchasing, account hierarchy, and sales-rep workflows, I'd lean BigCommerce B2B Edition.

If you're doing B2B + DTC from the same commerce operation, I'd lean Shopify Plus. Shopify's native B2B capabilities are now considerably broader than they were previously. Shopify

If you tell me your ERP/accounting system (e.g. NetSuite, SAP, Dynamics, QuickBooks) and whether you need customer-specific catalogs, price lists, approval workflows, quotes, or sales-rep ordering, I can narrow this down to the best 1–2 platforms.

For B2B requirements like customer-specific catalogs, negotiated pricing, company accounts, buyer permissions, purchase orders, and net terms, you’ll want a platform with a real B2B commerce model rather than a consumer ecommerce platform with wholesale plugins.

The strongest out-of-the-box options are:

Shopify Elogic Commerce## How I’d shortlist them

Choose Adobe Commerce if you need:

• Multiple catalogs by customer, region, distributor, or contract
• Complex SKU visibility rules
• Quote negotiation
• Approval chains
• Credit limits and payment-on-account workflows
• Heavy ERP integration

It has one of the deepest native B2B feature sets. Elogic Commerce

Choose OroCommerce if B2B is your entire business

OroCommerce was designed around B2B workflows:

• Company hierarchies
• Sales rep workflows
• RFQs and quotes
• Contract pricing
• Multiple price lists
• Customer-specific catalogs

Shopify### Choose BigCommerce if you want SaaS simplicity

Good fit for:

• Manufacturers
• Wholesalers
• Distributors
• Dealer portals

It supports account hierarchies, customer-specific pricing/catalogs, quoting, invoice management, and buyer approvals. BigCommerce

Choose Shopify Plus if you have B2B + DTC together

Shopify Plus B2B supports:

• Company profiles
• Multiple buyers per account
• Customer-specific catalogs
• Price lists
• Payment terms
• Buyer permissions

It is usually the easiest operationally if you already sell direct-to-consumer. Shopify

A practical recommendation

• Distributor/manufacturer with complex contracts: OroCommerce or Adobe Commerce
• Wholesale business moving from spreadsheets/manual orders: BigCommerce
• Consumer brand adding wholesale: Shopify Plus
• Large enterprise tied to CRM/ERP: Salesforce B2B Commerce or Adobe Commerce

A few questions would narrow this down quickly:

1. Are you a manufacturer, distributor, wholesaler, or brand?
2. Do you need ERP integration (NetSuite, SAP, Dynamics, Epicor, etc.)?
3. How complex are pricing rules — simple customer tiers, or negotiated SKU-level contracts?
4. Do you need quote/RFQ and approval workflows, or just catalog + ordering?

If you need B2B workflows like customer-specific catalogs, negotiated pricing, net terms, buyer accounts, and wholesale ordering, the strongest “out of the box” options are typically:

elogic.cowww.bigcommerce.com

My shortlist based on common B2B requirements

1. Shopify Plus — best if you want modern B2B without heavy implementation

• Custom catalogs and customer-specific pricing
• Company accounts with multiple buyers/locations
• Net payment terms
• Quick reorder flows
• PO numbers
• Ability to run B2B and DTC from one storefront

help.shopify.com

Good choice for: wholesale brands, manufacturers moving away from spreadsheets/manual portals, companies that value speed.

2. Adobe Commerce — best for complex B2B operations

• Multi-level organizations
• Advanced approval workflows
• Shared catalogs
• Quote negotiation
• Complex pricing rules
• Procurement-style workflows

elogic.co

Good choice for: distributors with many SKUs, contract pricing, sales reps, and complicated buying processes.

3. BigCommerce B2B Edition — strong middle ground

• Custom catalogs
• Account management
• B2B pricing
• Multi-storefront support
• ERP integrations

elogic.cowww.bigcommerce.com

Good choice for: companies wanting SaaS but with more traditional B2B commerce needs.

A few questions that usually determine the right platform:

1. Do you need sales reps to create quotes/modify orders, or is self-service ordering enough?
2. Do customers have different price lists by account/contract?
3. Do you need approval chains (buyer → manager → procurement)?
4. Are you integrating with an ERP like NetSuite, SAP, or Dynamics?
5. Are you combining B2B and consumer ecommerce on the same site?

If your needs are primarily custom catalogs + net terms + wholesale ordering, I’d usually start by evaluating Shopify Plus vs BigCommerce. If you need procurement-grade workflows, look at Adobe Commerce.

Yes. If custom catalogs + customer-specific pricing + Net 30/60/90 terms are core requirements, I’d shortlist these:

My recommendation: Shopify B2B

As of 2026, Shopify has moved a lot of B2B functionality into the core platform. It supports company accounts, company locations, customer-specific catalogs/pricing, quantity rules, volume pricing, PO numbers, self-service ordering, and Net 7/15/30/45/60/90 terms natively. help.shopify.com

The important distinction is Shopify Plus. On Basic/Grow/Advanced, you're limited to 3 active B2B catalogs. Plus gives you unlimited catalogs and lets you assign catalogs directly to individual companies/company locations—much more useful if every customer has their own price list. help.shopify.com

Shopify B2B

BigCommerce is worth serious consideration

BigCommerce B2B Edition is particularly attractive if you're dealing with traditional wholesale workflows—company accounts, account-specific purchasing rules, self-service purchasing, etc. BigCommerce describes B2B Edition as an all-in-one B2B solution integrated into the control panel. docs.bigcommerce.com

BigCommerce B2B Edition

Adobe Commerce if the B2B logic is complicated

Adobe Commerce B2B has very mature native concepts such as company accounts, shared catalogs with custom company pricing, negotiable quotes, quick order, and B2B payment methods. experienceleague.adobe.com

It's powerful, but I'd choose it when you have substantial customization/integration requirements rather than simply wanting an easy B2B storefront.

Adobe Commerce B2B

Bottom line:

• Want the easiest implementation: Shopify Plus
• Wholesale/distributor-heavy business: BigCommerce B2B Edition
• Very complex enterprise B2B: Adobe Commerce
• Headless/composable architecture: commercetools

If you tell me roughly how many B2B customers/catalogs you have, whether each customer gets different pricing, and whether you need sales-rep ordering/PO approval/credit limits, I can narrow this to the best 1–2 platforms.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements and you want them natively rather than assembled from apps, the strongest options are BigCommerce B2B Edition and Shopify B2B/Plus.

My recommendation: BigCommerce B2B Edition

For the requirements you gave, I'd put BigCommerce first.

Its B2B Edition has native company accounts, customer-specific pricing/catalogs, quotes, purchase orders, invoice management, buyer roles, approval workflows, and net payment terms. The Buyer Portal also lets customers manage orders and pay outstanding invoices themselves. docs.bigcommerce.com

BigCommerce specifically supports company-level payment terms ranging from due on receipt through Net 60, plus credit limits/holds. docs.bigcommerce.com

BigCommerce B2B Edition

Shopify is now much more compelling

Shopify has expanded native B2B considerably in 2026. Even non-Plus plans now support companies, catalogs, volume pricing and payment terms. www.shopify.com

Shopify supports Net 7/15/30/45/60/90, company-level payment terms, payment reminders, PO numbers and self-service ordering. help.shopify.com

The important distinction is catalog granularity: Basic/Grow/Advanced are limited to three B2B catalogs, whereas Shopify Plus provides unlimited catalogs and allows catalogs to be assigned directly to individual companies/company locations. help.shopify.com

Shopify B2B

Bottom line

If your workflow is primarily:

Distributor → customer accounts → customer-specific catalog/pricing → PO → approval → Net 30/60 → invoice → reorder

I'd choose BigCommerce B2B Edition.

If it's:

DTC brand + wholesale → one storefront/backend → relatively straightforward B2B pricing/catalogs → Net terms

I'd choose Shopify Plus.

If you tell me your number of SKUs, number of B2B customers, ERP (e.g. NetSuite/SAP/Dynamics), and whether each customer needs its own catalog/pricing, I can narrow this down to the best 2–3 platforms and identify where each requires customization.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, you should look at platforms with native B2B functionality rather than relying on wholesale apps.

Best fits

Shopify is particularly compelling now because, as of April 2026, its native B2B functionality is no longer limited to Plus. Basic/Grow/Advanced include companies, payment terms, volume pricing and up to three active B2B catalogs; Plus adds unlimited catalogs and direct catalog assignment to individual companies/company locations. help.shopify.com

For example, Shopify lets you create a company/location with Net 30, assign a customer-specific catalog, control which products they can see, and give them quantity/volume pricing—all from the native admin. help.shopify.com

Shopify B2B

When I'd choose each

Shopify Plus — choose this if you want B2B and DTC on one platform, fast implementation, a strong storefront, and relatively straightforward B2B rules. Plus is especially attractive if you need different catalogs for individual accounts, rather than just a few market-level catalogs. www.shopify.com

BigCommerce B2B Edition — worth serious consideration if you're primarily B2B and need a more B2B-oriented architecture. Its B2B Edition is designed around company accounts and self-service B2B operations. docs.bigcommerce.com

Adobe Commerce — strongest if your requirements go beyond basic wholesale—for example, complex company hierarchies, negotiated quotes, sophisticated catalog/pricing structures, multiple websites, or extensive customization. Its native B2B features include Shared Catalogs, B2B Quotes, company accounts, quick order, requisition lists and company-specific purchasing controls. experienceleague.adobe.com

My recommendation

If your requirements are essentially:

“Each B2B customer gets their own catalog/pricing, they order online, and we give them Net 30/60 terms.”

I'd shortlist Shopify Plus and BigCommerce B2B Edition, with Shopify Plus probably the easier choice if you also have a significant DTC business.

If you tell me how many B2B customers you have, whether each customer needs a unique catalog/price list, your ERP (NetSuite, SAP, etc.), and whether you need purchase-order approval, I can give you a much more definitive Shopify Plus vs BigCommerce vs Adobe Commerce recommendation.

Yes. If custom catalogs + net terms are core requirements and you want them out of the box, I’d shortlist BigCommerce B2B Edition, Shopify Plus, and Adobe Commerce.

My recommendation: BigCommerce B2B Edition

For the requirements you mentioned, BigCommerce is probably the best fit. Its B2B Edition natively supports customer-specific catalogs, SKU-level pricing, company accounts, account hierarchies, purchase orders, invoices, credit limits, net payment terms, approvals, quotes, requisition lists, and a buyer portal. www.bigcommerce.comdocs.bigcommerce.com

In particular, BigCommerce lets you associate customer groups with specific catalogs/pricing, while company-level payment terms can range from due-on-receipt through Net 60. www.bigcommerce.comdocs.bigcommerce.com

BigCommerce B2B Edition

Shopify Plus

Shopify has improved substantially for B2B. Its native B2B functionality supports company profiles, buyer-specific catalogs/pricing, payment terms, bulk purchasing, invoices, and permissions. apps.shopify.com

The important distinction is that Shopify's simpler B2B capabilities are now available on lower-tier plans too, but advanced capabilities such as unlimited catalogs, direct catalog assignment to companies/locations, partial payments and deposits remain Plus-only. changelog.shopify.com

So I'd choose Shopify Plus if B2B + a strong DTC/consumer storefront and Shopify ecosystem are equally important. For a deeply B2B-oriented operation, BigCommerce generally requires less workaround.

Shopify B2B

Adobe Commerce

Adobe Commerce is the better choice if you're talking about complex enterprise B2B: shared catalogs, company hierarchies, negotiated/quote workflows, requisition lists, credit management and sophisticated permissions are part of its B2B capabilities. www.shopify.com

The tradeoff is implementation complexity and total cost—you'd generally choose it because you need that depth, not because you want the fastest deployment.

Bottom line:

• Best native B2B workflow: BigCommerce B2B Edition
• Best B2B + DTC ecosystem: Shopify Plus
• Best for highly complex enterprise B2B: Adobe Commerce

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of customer accounts, and whether you need sales-rep quoting/approval workflows, I can narrow this down to the best 1–2 platforms for your use case.

Yes. If custom catalogs + net terms are core requirements, I’d shortlist these three:

My recommendation

1. BigCommerce B2B Edition — probably the best match for your requirements.

Its B2B Edition has native company accounts, custom pricing/catalogs, quotes, purchase orders, invoice management, net payment terms, requisition lists, approval workflows, account hierarchies, and a buyer portal. docs.bigcommerce.com

BigCommerce B2B Edition

2. Shopify Plus — best if B2B and DTC need to coexist.

Shopify has substantially expanded native B2B capabilities. You can now have company/location accounts, customer-specific catalogs, quantity/volume pricing, PO numbers, self-service ordering, and Net 7/15/30/45/60/90 terms. docs.bigcommerce.comhelp.shopify.comexperienceleague.adobe.com

The important caveat: unlimited catalogs and catalogs assigned directly to individual companies/locations require Plus. More advanced things such as deposits and partial payments are also Plus-only. help.shopify.com

Shopify B2B

3. Adobe Commerce — strongest if your B2B rules are highly complex.

Adobe's B2B functionality includes shared catalogs with company-specific pricing, company accounts, quotes, requisition lists, and pay-on-account/credit management. experienceleague.adobe.com

Adobe Commerce B2B

The key distinction

If your workflow is essentially:

Customer logs in → sees their catalog/prices → places PO → gets Net 30 → manages/reorders

I'd lean BigCommerce B2B Edition.

If it's:

DTC Shopify store + wholesale customers → shared infrastructure → customer-specific catalogs/pricing

I'd lean Shopify Plus.

If it's:

Complex B2B organization → multiple buyers/locations → credit limits → RFQs/negotiated pricing → approvals → sophisticated ERP integration

I'd lean Adobe Commerce.

One notable change: Shopify B2B is no longer Plus-only as of 2026; Basic/Grow/Advanced now include core B2B features such as catalogs and payment terms, although the more sophisticated catalog and payment capabilities remain Plus-only. changelog.shopify.com

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of B2B customers, and whether you also need DTC, I can narrow this down to the best 1–2 platforms and compare the actual workflows.

Yes. If custom catalogs + net payment terms are core requirements and you want them native rather than stitched together with apps, the strongest options are:

My recommendation

Shopify Plus is probably the cleanest choice if "out of the box" is your priority. Its native B2B functionality supports company accounts, customer-specific catalogs/pricing, payment terms, quantity rules, volume pricing, and self-service purchasing. www.shopify.com

Importantly, Shopify's current B2B implementation supports Net 7, 15, 30, 45, 60, and 90 payment terms at the company-location level. help.shopify.com On Plus, you also get unlimited B2B catalogs and direct assignment of catalogs to individual companies/company locations, which is much more appropriate if you have lots of customer-specific price lists. help.shopify.com

Adobe Commerce is the other platform I'd seriously consider if your B2B model is more complicated. Its native B2B functionality includes Shared Catalogs, where you can create gated catalogs with company-specific product selection and pricing. experienceleague.adobe.com It tends to make more sense when you need highly customized pricing, permissions, company hierarchies, or complex commerce logic and are willing to accept more implementation/maintenance overhead.

One important update: Shopify B2B isn't Plus-only anymore. As of April 2026, Basic/Grow/Advanced also have native B2B catalogs and payment terms, but they're limited to three active catalogs; unlimited catalogs and direct company-specific catalog assignment remain Plus features. changelog.shopify.com

Bottom line:

• Want fastest/cleanest B2B launch → Shopify Plus
• Need deeply customized/complex B2B commerce → Adobe Commerce
• Want a strong middle ground for wholesale/B2B → BigCommerce
• Already heavily invested in Salesforce → Salesforce Commerce

If you tell me roughly number of B2B customers, whether you also have DTC, ERP (e.g. NetSuite/SAP), and how complex your customer-specific pricing is, I can narrow this down to the best 1–2 platforms.

Yes. If custom catalogs + customer-specific pricing + net payment terms are core requirements, I’d shortlist these:

1. BigCommerce B2B Edition — strongest B2B-first choice

BigCommerce has B2B functionality built directly into its B2B Edition: company accounts, account-specific catalogs/pricing, purchase orders, net terms, quotes, invoices, buyer roles, approval workflows, credit limits, and a Buyer Portal. www.bigcommerce.com

It can also associate companies with customer groups that control the catalog and pricing they see. docs.bigcommerce.com

I'd pick BigCommerce if: you're a wholesaler, distributor, or manufacturer with genuinely complex account-level purchasing rules.

2. Shopify Plus — best B2B + DTC combination

Shopify has substantially improved its native B2B offering. Shopify Plus supports company profiles, multiple buyers/locations, customer-specific catalogs, pricing, quantity rules, volume pricing, payment terms, and self-service purchasing. apps.shopify.com

One important 2026 change: Shopify now makes a subset of B2B functionality available on Basic/Grow/Advanced, including up to three B2B catalogs and payment terms. Unlimited catalogs and direct catalog assignment to companies/locations remain Plus features. www.shopify.comwww.salesforce.com

I'd pick Shopify Plus if: you want one platform for both a sophisticated consumer storefront and B2B, and your B2B workflows aren't exceptionally complicated.

3. Salesforce B2B Commerce — enterprise option

Salesforce supports account/buyer segmentation, negotiated pricing, personalized catalogs and B2B purchasing workflows natively. www.salesforce.com

It's particularly compelling if your sales organization already runs on Salesforce, but I'd expect a heavier implementation than BigCommerce or Shopify.

My recommendation

For the requirements you mentioned, I'd rank them:

BigCommerce B2B Edition > Shopify Plus > Salesforce B2B Commerce

If you tell me roughly (1) number of B2B customers, (2) whether you also need DTC, (3) ERP/CRM you're using, and (4) whether you need quoting/approval workflows, I can narrow this down to the best platform and explain the tradeoffs.

If you need true B2B workflows out of the box—especially custom catalogs, customer-specific pricing, company accounts, and net payment terms—you should focus on platforms built for wholesale/manufacturing/distribution rather than standard ecommerce platforms. The strongest options are:

help.shopify.comwww.bigcommerce.comelogic.co

My shortlist based on your requirements

1. BigCommerce B2B Edition — probably the best default choice

Good match if you need:

• Customer-specific catalogs
• Account-level pricing
• Buyer roles and permissions
• Purchase orders
• Net terms / credit management
• Quote workflows
• ERP integrations

It is designed around B2B buying patterns rather than forcing B2C workflows into place. help.shopify.comwww.bigcommerce.comelogic.co

2. Adobe Commerce B2B — best for complex rules

Choose this if you have:

• Thousands of customer-specific price lists
• Complex contract pricing
• Multi-level approval chains
• Custom procurement workflows
• Deep ERP-driven logic

It has one of the deepest B2B feature sets, but usually requires more implementation effort. elogic.co

3. Shopify Plus B2B — best if you also sell DTC

Good when you want one platform for:

• Consumer ecommerce
• Wholesale portals
• Dealer accounts
• International storefronts

Shopify B2B supports catalogs, company profiles, and customer-specific pricing, but some advanced workflows may require additional solutions depending on your process. help.shopify.com

Features I would specifically validate in demos

Don't just ask "does it support B2B?" Ask them to show:

• Can customer A see a different catalog than customer B?
• Can pricing vary by SKU, account, volume tier, and contract?
• Can buyers submit purchase orders instead of paying by card?
• Can you set Net 30 / Net 60 terms with credit limits?
• Can a parent company manage multiple locations/users?
• Can sales reps place orders on behalf of customers?
• Does it sync pricing and inventory with your ERP?

For a typical manufacturer, distributor, or wholesale business, I would usually start evaluations with BigCommerce B2B Edition vs Adobe Commerce B2B. For a brand moving from DTC into wholesale, I would add Shopify Plus. help.shopify.comwww.bigcommerce.comelogic.co

If you share your business type (manufacturer, distributor, wholesale brand, etc.), order volume, ERP (NetSuite/SAP/Dynamics/etc.), and whether you also sell DTC, I can narrow this to 1–2 platforms.

Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, I’d shortlist these:

My recommendation

1. BigCommerce B2B Edition — strongest pure B2B choice.
It has company accounts, customer-specific pricing/price lists, quotes, purchase orders, invoices, buyer roles, credit management, and configurable payment terms including Net 60. docs.bigcommerce.com

BigCommerce B2B

2. Shopify Plus — best if you also have a significant DTC business.
Shopify now has native B2B functionality even on lower plans, including companies, catalogs, and payment terms. Plus adds unlimited catalogs and direct catalog assignment to individual companies/locations, which is particularly useful for customer-specific assortments and pricing. help.shopify.com

Shopify Plus B2B

3. Adobe Commerce B2B — best for highly complex B2B operations.
Its native B2B functionality includes company accounts, gated shared catalogs with company-specific pricing, quotes, purchase orders, approval rules, and Payment on Account with company credit limits. experienceleague.adobe.com

4. Salesforce B2B Commerce — best if Salesforce is already your CRM/ERP ecosystem.
It is designed around B2B accounts, buyer entitlements, negotiated pricing, personalized catalogs, and connected Salesforce data. www.salesforce.com

If I were choosing

• Wholesale/distributor is the primary business → BigCommerce B2B Edition
• B2B + DTC, with a polished storefront → Shopify Plus
• Very complicated product/customer/pricing rules → Adobe Commerce
• Deep Salesforce investment → Salesforce B2B Commerce

One important distinction: “supports net terms” isn't the same as “supports full B2B credit workflows.” If you need customer-specific credit limits, PO purchasing, invoice management, approval chains, sales-rep ordering, quotes, and account-level catalogs, BigCommerce B2B Edition and Adobe Commerce are particularly strong choices. www.bigcommerce.com

If you tell me roughly your annual GMV, number of B2B customers, number of SKUs, ERP (if any), and whether you also sell DTC, I can narrow this to the best 1–2 platforms.

Yes. If custom catalogs + net terms are core requirements and you want them out of the box, I’d shortlist these three:

My recommendation: BigCommerce B2B Edition

BigCommerce B2B Edition is probably the closest match if your priority is B2B workflows without building a lot yourself.

Its B2B Edition includes company accounts, customer-specific pricing/catalogs, quotes, invoices, purchase orders, net terms, buyer approval workflows, and a dedicated buyer portal. www.bigcommerce.com

Shopify Plus is compelling if you also have a significant DTC business. Shopify now has native B2B functionality, including company profiles, customer-specific catalogs, quantity rules, volume pricing and payment terms. www.shopify.com However, more complex workflows such as quoting, custom buyer roles and some approval functionality can require apps/customization. www.shopify.com

Adobe Commerce is the strongest choice if your B2B requirements are unusually complex—especially multi-level account structures, sophisticated quoting, credit management, requisition lists, or highly customized pricing. Independent 2026 comparisons generally rate its native B2B feature depth highest. elogic.co

One important Shopify wrinkle: as of 2026, Basic/Grow/Advanced Shopify also have some native B2B features, including up to three catalogs and payment terms, while Plus adds unlimited catalogs, direct company/location catalog assignment, partial payments and deposits. www.shopify.com

If you tell me your approximate annual GMV, number of B2B customers, ERP (e.g. NetSuite/SAP/Dynamics), and whether you need quoting/approval workflows, I can narrow it down to BigCommerce vs Shopify Plus vs Adobe Commerce.

Yes. If custom catalogs + net terms are core requirements and you want them natively rather than assembled from apps, I’d shortlist these:

1. BigCommerce B2B Edition — my first choice

BigCommerce is particularly strong if your requirements extend beyond catalogs and terms. Its B2B Edition includes company accounts, customer-specific catalogs/pricing, net terms, purchase orders, quotes, invoices, buyer roles/permissions, approval workflows, and a self-service Buyer Portal. www.bigcommerce.com

It also lets you assign price lists to customer groups, so you can model things like:

• Customer A → Catalog A + negotiated SKU pricing + Net 60
• Customer B → Catalog B + volume pricing + Net 30
• Distributor group → restricted assortment + special pricing
• Multiple buyers under one corporate account
• Buyer → submits order → approval → PO/invoice

That makes BigCommerce B2B Edition the one I'd evaluate first if your business is fundamentally wholesale/B2B. www.bigcommerce.com

2. Shopify Plus B2B — excellent if you also have significant DTC

Shopify has made B2B much more native. As of 2026, even Basic/Grow/Advanced have a subset of native B2B functionality, including company profiles, up to three catalogs, volume pricing and payment terms. Shopify Plus removes those limitations, including unlimited catalogs and direct catalog assignment to companies/locations. www.shopify.com

Plus supports company profiles with multiple buyers/locations, permissions, payment terms, customer-specific catalogs, quantity rules, volume pricing, PO numbers and self-service purchasing. apps.shopify.com

So I'd choose Shopify Plus when the requirement is essentially:

"We want a really good DTC platform that also has serious B2B capabilities."

Whereas BigCommerce is more compelling for:

"B2B is the core commerce workflow and we need sophisticated wholesale operations."

3. Salesforce B2B Commerce

Salesforce is worth considering if you're already deeply invested in Salesforce. Its B2B Commerce product has native account/segmentation, negotiated pricing, personalized catalogs and buyer entitlements. www.salesforce.com

It's more of an enterprise commerce + CRM ecosystem decision than a straightforward ecommerce-platform choice.

My recommendation

For the requirements you gave, I'd rank them:

BigCommerce B2B Edition > Shopify Plus B2B > Salesforce B2B Commerce

If you tell me your approximate annual GMV, number of B2B customers, whether you need quotes/approvals/POs, and whether you also run DTC, I can narrow this down to the best 1–2 platforms and point out where each will require customization versus being truly out-of-the-box.

If you need B2B workflows like customer-specific catalogs, negotiated pricing, and net terms without building them yourself, focus on platforms with native B2B commerce capabilities rather than standard ecommerce platforms with plugins.

The strongest options are:

www.bigcommerce.comelogic.co

Shortlist by scenario

1. You want the fastest path to B2B ecommerce
→ Shopify Plus

• Customer-specific catalogs
• Company accounts
• Buyer permissions
• Net payment terms
• B2B checkout flows

Shopify documents these B2B capabilities as built into its Plus offering, including catalogs, pricing rules, company profiles, and payment terms. www.shopify.comwww.bigcommerce.com

Good choice if you sell both wholesale and direct-to-consumer.

2. You are a distributor/manufacturer with complex pricing
→ Adobe Commerce

• Multiple shared catalogs
• Contract pricing
• Quote workflows
• Approval processes
• Complex account structures

Adobe Commerce is usually chosen when B2B buying resembles procurement rather than normal shopping. www.bigcommerce.comelogic.co

3. You want SaaS but more B2B-focused than Shopify
→ BigCommerce B2B Edition

• Company accounts
• Buyer roles
• Price lists
• Purchase orders
• Invoice/payment workflows
• Multi-storefront support

BigCommerce positions its B2B offering around account pricing, buyer portals, quote workflows, approval controls, and payment terms. www.bigcommerce.com

Features I would verify before selecting a platform

Many vendors say "B2B ready," but check whether these are truly native:

• ✅ Customer-specific catalogs (not just discount codes)
• ✅ Contract pricing by account/SKU
• ✅ Net 30/60/90 payment terms
• ✅ Purchase order checkout
• ✅ Buyer approval workflows
• ✅ Sales rep ordering on behalf of customers
• ✅ Multiple buyers per company account
• ✅ ERP integration (NetSuite, SAP, Dynamics, etc.)
• ✅ Reorder lists / recurring orders

My practical ranking for your requirements

If your core requirements are custom catalogs + net terms + wholesale workflows:

1. BigCommerce B2B — best balance for many mid-market B2B companies
2. Shopify Plus B2B — best if you also have a strong DTC business
3. Adobe Commerce — best for highly complex B2B operations
4. SAP Commerce / Salesforce Commerce — best for large enterprises with those ecosystems

The right choice depends heavily on whether you are a manufacturer, distributor, wholesaler, or a brand selling wholesale alongside DTC. The answer changes significantly if you need RFQs, approvals, punchout procurement, or ERP-driven pricing.

Yes. If custom catalogs + net terms are core requirements and you want them native rather than assembled from apps, the strongest options are:

My recommendation: Shopify Plus

Shopify has moved a lot of B2B functionality into the core platform. As of 2026, its native B2B features include company profiles, customer-specific catalogs/pricing, quantity rules, volume pricing, PO numbers, self-serve ordering, and net payment terms. help.shopify.com

For example, you can configure Net 7, 15, 30, 45, 60, or 90 payment terms at the company/location level. help.shopify.com

The important distinction is Shopify Plus vs. the lower tiers:

• Basic/Grow/Advanced: up to 3 active B2B catalogs
• Shopify Plus: unlimited catalogs
• Plus lets you assign catalogs directly to individual companies/company locations
• Plus adds deposits and partial-payment capabilities. help.shopify.com

So if you have, say, 500 customers each with different product assortments and pricing, Plus is considerably more compelling than trying to stretch the lower plans.

When I'd choose Adobe Commerce instead

Adobe Commerce is the better choice if your B2B process is unusually complex—e.g. sophisticated company hierarchies, negotiated quotes, extensive approval rules, highly customized pricing, or deep ERP integration.

Its B2B functionality includes shared catalogs with company-specific pricing, B2B quotes, company accounts, purchase orders, requisition lists, and account-based payment methods. experienceleague.adobe.com

The tradeoff is that Adobe Commerce generally requires more implementation and technical ownership than Shopify.

Bottom line

If your requirements are essentially:

Customer-specific catalog + customer-specific pricing + Net 30/60/90 + multiple buyers per company + PO/invoicing + self-service ordering

I'd shortlist Shopify Plus first, BigCommerce B2B Edition second, and Adobe Commerce if your workflows are substantially more complicated.

One particularly important question is how many distinct catalogs/pricing schemes you need and whether you also need ERP integration, quote/approval workflows, or sales-rep-assisted ordering. Those factors can change the recommendation substantially.