ChatGPT answers, unedited
"we require B2B features like custom catalogs and net terms, which ecommerce platform supports B2B workflows out of the box?", asked on ChatGPT about once a day from the United States. The last 15 answers, newest first, exactly as given: the raw data behind the Ecommerce Platforms live demo.
Week of 24th to 30th Aug 2026 (in progress)
For B2B requirements like customer-specific catalogs, negotiated pricing, company accounts, buyer permissions, purchase orders, and net terms, you’ll want a platform with a real B2B commerce model rather than a consumer ecommerce platform with wholesale plugins.
The strongest out-of-the-box options are:
| Platform | Custom catalogs | Net terms / invoicing | Pricing & account rules | Best fit |
|---|---|---|---|---|
| Adobe Commerce (Magento) | ✅ Advanced shared catalogs | ✅ Payment on account, credit workflows | ✅ Very flexible price lists, customer groups | Complex distributors, manufacturers, enterprise |
| OroCommerce | ✅ Built specifically for B2B catalogs | ✅ Native B2B payment workflows | ✅ Strong contract pricing and account hierarchies | B2B-first businesses with complex sales processes |
| BigCommerce | ✅ Customer-specific catalogs | ✅ Invoice management and B2B payment options | ✅ Customer groups, price lists, bulk ordering | Mid-market B2B sellers |
| Shopify Plus B2B | ✅ Company-specific catalogs | ✅ Net payment terms and invoicing features | ✅ Price lists, company profiles, buyer permissions | Brands doing both DTC and wholesale |
| Salesforce B2B Commerce | ✅ Account-based catalogs | ✅ Strong CRM-driven workflows | ✅ Contract pricing tied to CRM | Enterprises already on Salesforce |
Shopify Elogic Commerce## How I’d shortlist them
Choose Adobe Commerce if you need:
- Multiple catalogs by customer, region, distributor, or contract
- Complex SKU visibility rules
- Quote negotiation
- Approval chains
- Credit limits and payment-on-account workflows
- Heavy ERP integration
It has one of the deepest native B2B feature sets. Elogic Commerce
Choose OroCommerce if B2B is your entire business
OroCommerce was designed around B2B workflows:
- Company hierarchies
- Sales rep workflows
- RFQs and quotes
- Contract pricing
- Multiple price lists
- Customer-specific catalogs
Shopify### Choose BigCommerce if you want SaaS simplicity
Good fit for:
- Manufacturers
- Wholesalers
- Distributors
- Dealer portals
It supports account hierarchies, customer-specific pricing/catalogs, quoting, invoice management, and buyer approvals. BigCommerce
Choose Shopify Plus if you have B2B + DTC together
Shopify Plus B2B supports:
- Company profiles
- Multiple buyers per account
- Customer-specific catalogs
- Price lists
- Payment terms
- Buyer permissions
It is usually the easiest operationally if you already sell direct-to-consumer. Shopify
A practical recommendation
- Distributor/manufacturer with complex contracts: OroCommerce or Adobe Commerce
- Wholesale business moving from spreadsheets/manual orders: BigCommerce
- Consumer brand adding wholesale: Shopify Plus
- Large enterprise tied to CRM/ERP: Salesforce B2B Commerce or Adobe Commerce
A few questions would narrow this down quickly:
- Are you a manufacturer, distributor, wholesaler, or brand?
- Do you need ERP integration (NetSuite, SAP, Dynamics, Epicor, etc.)?
- How complex are pricing rules — simple customer tiers, or negotiated SKU-level contracts?
- Do you need quote/RFQ and approval workflows, or just catalog + ordering?
Behind this answer: no web searches, 3 tracked brands mentioned
ChatGPT answered from its own knowledge, without searching the web.
Tracked brands mentioned
Week of 17th to 23rd Aug 2026
Answer 2 of 15, 23rd Aug 2026, gpt-5-6, mentions 4 tracked brands
If you need B2B workflows like customer-specific catalogs, negotiated pricing, net terms, buyer accounts, and wholesale ordering, the strongest “out of the box” options are typically:
| Platform | Native B2B capabilities | Best fit |
|---|---|---|
| Adobe Commerce | Shared catalogs, company accounts, buyer roles, quote workflows, purchase approvals, requisition lists, payment on account/credit workflows | Complex distributors, manufacturers, enterprise procurement |
| Shopify Plus | Company profiles, customer-specific catalogs, price lists, net payment terms, PO numbers, bulk ordering, B2B checkout | Brands that need B2B + DTC together with faster implementation |
| BigCommerce | Custom catalogs, customer groups, account hierarchies, quoting/invoicing workflows (often through B2B Edition capabilities) | Mid-market B2B sellers wanting SaaS simplicity |
| Salesforce Commerce Cloud | Strong account-based commerce, CRM integration, contract pricing | Companies already deep in Salesforce |
| SAP Commerce Cloud | Complex B2B commerce, procurement flows, enterprise integrations | Large enterprises running SAP |
My shortlist based on common B2B requirements
1. Shopify Plus — best if you want modern B2B without heavy implementation
- Custom catalogs and customer-specific pricing
- Company accounts with multiple buyers/locations
- Net payment terms
- Quick reorder flows
- PO numbers
- Ability to run B2B and DTC from one storefront
Good choice for: wholesale brands, manufacturers moving away from spreadsheets/manual portals, companies that value speed.
2. Adobe Commerce — best for complex B2B operations
- Multi-level organizations
- Advanced approval workflows
- Shared catalogs
- Quote negotiation
- Complex pricing rules
- Procurement-style workflows
Good choice for: distributors with many SKUs, contract pricing, sales reps, and complicated buying processes.
3. BigCommerce B2B Edition — strong middle ground
- Custom catalogs
- Account management
- B2B pricing
- Multi-storefront support
- ERP integrations
Good choice for: companies wanting SaaS but with more traditional B2B commerce needs.
A few questions that usually determine the right platform:
- Do you need sales reps to create quotes/modify orders, or is self-service ordering enough?
- Do customers have different price lists by account/contract?
- Do you need approval chains (buyer → manager → procurement)?
- Are you integrating with an ERP like NetSuite, SAP, or Dynamics?
- Are you combining B2B and consumer ecommerce on the same site?
If your needs are primarily custom catalogs + net terms + wholesale ordering, I’d usually start by evaluating Shopify Plus vs BigCommerce. If you need procurement-grade workflows, look at Adobe Commerce.
Behind this answer: 1 search, 9 results retrieved, 4 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.shopify.com/plus/solutions/b2b-ecommerce?surface_detail=b2b&surface_type=built_in_feature_page&utm_source=chatgpt.com | not cited |
| 2 | https://help.shopify.com/en/manual/b2b/getting-started/features?utm_source=chatgpt.com | not cited |
| 3 | https://www.shopify.com/plus/solutions/b2b-ecommerce?surface_detail=b2b&surface_type=built_in_feature_page%5C%5C&utm_source=chatgpt.com | not cited |
| 4 | https://www.shopify.com/ca/enterprise/blog/b2b-ecommerce-platforms?utm_source=chatgpt.com | not cited |
| 5 | https://www.netguru.com/blog/b2b-ecommerce-agencies?utm_source=chatgpt.com | not cited |
| 6 | https://www.iwdagency.com/pages/b2b-ecommerce-platforms/?utm_source=chatgpt.com | not cited |
| 7 | https://www.mejix.com/services/shopify-plus/b2b-wholesale-guide?utm_source=chatgpt.com | not cited |
| 8 | https://humanafterall.ca/shopify-vs-bigcommerce-b2b/?utm_source=chatgpt.com | not cited |
| and 1 more results | ||
Tracked brands mentioned
Answer 3 of 15, 22nd Aug 2026, gpt-5-6, mentions 4 tracked brands
Yes. If custom catalogs + customer-specific pricing + Net 30/60/90 terms are core requirements, I’d shortlist these:
| Platform | B2B catalogs | Net terms | B2B workflows out of box | Best fit |
|---|---|---|---|---|
| Shopify B2B / Plus | ✅ | ✅ | ✅ Strong | Best overall ease of use |
| BigCommerce B2B Edition | ✅ | ✅ | ✅ Strong | Complex B2B/wholesale operations |
| Adobe Commerce B2B | ✅ | ✅ | ✅ Very strong | Highly customized enterprise B2B |
| commercetools | ✅ | Depends on implementation | ⚠️ More composable | Headless/technical teams |
My recommendation: Shopify B2B
As of 2026, Shopify has moved a lot of B2B functionality into the core platform. It supports company accounts, company locations, customer-specific catalogs/pricing, quantity rules, volume pricing, PO numbers, self-service ordering, and Net 7/15/30/45/60/90 terms natively. help.shopify.com
The important distinction is Shopify Plus. On Basic/Grow/Advanced, you're limited to 3 active B2B catalogs. Plus gives you unlimited catalogs and lets you assign catalogs directly to individual companies/company locations—much more useful if every customer has their own price list. help.shopify.com
BigCommerce is worth serious consideration
BigCommerce B2B Edition is particularly attractive if you're dealing with traditional wholesale workflows—company accounts, account-specific purchasing rules, self-service purchasing, etc. BigCommerce describes B2B Edition as an all-in-one B2B solution integrated into the control panel. docs.bigcommerce.com
Adobe Commerce if the B2B logic is complicated
Adobe Commerce B2B has very mature native concepts such as company accounts, shared catalogs with custom company pricing, negotiable quotes, quick order, and B2B payment methods. experienceleague.adobe.com
It's powerful, but I'd choose it when you have substantial customization/integration requirements rather than simply wanting an easy B2B storefront.
Bottom line:
- Want the easiest implementation: Shopify Plus
- Wholesale/distributor-heavy business: BigCommerce B2B Edition
- Very complex enterprise B2B: Adobe Commerce
- Headless/composable architecture: commercetools
If you tell me roughly how many B2B customers/catalogs you have, whether each customer gets different pricing, and whether you need sales-rep ordering/PO approval/credit limits, I can narrow this to the best 1–2 platforms.
Behind this answer: 4 searches, 30 results retrieved, 4 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.shopify.com/news/b2b-for-all?utm_source=chatgpt.com | not cited |
| 2 | https://help.shopify.com/en/manual/b2b/getting-started/features?utm_source=chatgpt.com | not cited |
| 3 | https://www.shopify.com/plus/solutions/b2b-ecommerce?surface_detail=b2b&surface_type=built_in_feature_page&utm_source=chatgpt.com | not cited |
| 4 | https://apps.shopify.com/built-in-features/b2b?utm_source=chatgpt.com | not cited |
| 5 | https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms?utm_source=chatgpt.com | not cited |
| 6 | https://help.shopify.com/en/manual/b2b/catalogs?utm_source=chatgpt.com | not cited |
| 7 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 8 | https://help.shopify.com/en/manual/b2b/getting-started/terminology?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 4 of 15, 21st Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + customer-specific pricing + net terms are core requirements and you want them natively rather than assembled from apps, the strongest options are BigCommerce B2B Edition and Shopify B2B/Plus.
| Platform | Custom catalogs | Net terms | B2B accounts/roles | Quotes/approvals | Best fit |
|---|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | ✅ | ✅ | Complex wholesale/distributor workflows |
| Shopify Plus B2B | ✅ | ✅ | ✅ | ⚠️ More limited natively | B2B + DTC on one platform |
| Adobe Commerce | ✅ Shared catalogs | ✅ | ✅ | ✅ | Large enterprises / highly customized workflows |
| OroCommerce | ✅ | ✅ | ✅ | ✅ | B2B-first organizations |
My recommendation: BigCommerce B2B Edition
For the requirements you gave, I'd put BigCommerce first.
Its B2B Edition has native company accounts, customer-specific pricing/catalogs, quotes, purchase orders, invoice management, buyer roles, approval workflows, and net payment terms. The Buyer Portal also lets customers manage orders and pay outstanding invoices themselves. docs.bigcommerce.com
BigCommerce specifically supports company-level payment terms ranging from due on receipt through Net 60, plus credit limits/holds. docs.bigcommerce.com
Shopify is now much more compelling
Shopify has expanded native B2B considerably in 2026. Even non-Plus plans now support companies, catalogs, volume pricing and payment terms. www.shopify.com
Shopify supports Net 7/15/30/45/60/90, company-level payment terms, payment reminders, PO numbers and self-service ordering. help.shopify.com
The important distinction is catalog granularity: Basic/Grow/Advanced are limited to three B2B catalogs, whereas Shopify Plus provides unlimited catalogs and allows catalogs to be assigned directly to individual companies/company locations. help.shopify.com
Bottom line
If your workflow is primarily:
Distributor → customer accounts → customer-specific catalog/pricing → PO → approval → Net 30/60 → invoice → reorder
I'd choose BigCommerce B2B Edition.
If it's:
DTC brand + wholesale → one storefront/backend → relatively straightforward B2B pricing/catalogs → Net terms
I'd choose Shopify Plus.
If you tell me your number of SKUs, number of B2B customers, ERP (e.g. NetSuite/SAP/Dynamics), and whether each customer needs its own catalog/pricing, I can narrow this down to the best 2–3 platforms and identify where each requires customization.
Behind this answer: 3 searches, 29 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.bigcommerce.com/product/?utm_source=chatgpt.com | not cited |
| 2 | https://docs.bigcommerce.com/developer/docs/b2b-edition/getting-started/overview?utm_source=chatgpt.com | not cited |
| 3 | https://www.bigcommerce.com/pricing/?utm_source=chatgpt.com | not cited |
| 4 | https://cdn11.bigcommerce.com/s-m56ojccku0/content/bigcommerce-b2b-pricing-setup.html?utm_source=chatgpt.com | not cited |
| 5 | https://www.bigcommerce.com/solutions/wholesale-ecommerce-platform/?utm_source=chatgpt.com | not cited |
| 6 | https://docs.bigcommerce.com/developer/docs/b2b-edition/getting-started/about-our-apis?utm_source=chatgpt.com | not cited |
| 7 | https://www.bigcommerce.com/solutions/b2b-ecommerce-platform/?utm_source=chatgpt.com | not cited |
| 8 | https://docs.bigcommerce.com/developer/api-reference/rest/b2b/management/company?utm_source=chatgpt.com | not cited |
| and 21 more results | ||
Tracked brands mentioned
Answer 5 of 15, 20th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, you should look at platforms with native B2B functionality rather than relying on wholesale apps.
Best fits
| Platform | Custom catalogs | Net terms | Company accounts | B2B workflows | My take |
|---|---|---|---|---|---|
| Shopify Plus | ✅ Excellent | ✅ Net 7–90 | ✅ | ✅ Excellent | Best overall for most modern B2B + DTC businesses |
| BigCommerce B2B Edition | ✅ | ✅ | ✅ | ✅ Excellent | Strong B2B-first alternative |
| Adobe Commerce | ✅ Shared Catalogs | ✅ B2B payment methods | ✅ | ✅ Very deep | Best for highly complex enterprise requirements |
Shopify is particularly compelling now because, as of April 2026, its native B2B functionality is no longer limited to Plus. Basic/Grow/Advanced include companies, payment terms, volume pricing and up to three active B2B catalogs; Plus adds unlimited catalogs and direct catalog assignment to individual companies/company locations. help.shopify.com
For example, Shopify lets you create a company/location with Net 30, assign a customer-specific catalog, control which products they can see, and give them quantity/volume pricing—all from the native admin. help.shopify.com
When I'd choose each
Shopify Plus — choose this if you want B2B and DTC on one platform, fast implementation, a strong storefront, and relatively straightforward B2B rules. Plus is especially attractive if you need different catalogs for individual accounts, rather than just a few market-level catalogs. www.shopify.com
BigCommerce B2B Edition — worth serious consideration if you're primarily B2B and need a more B2B-oriented architecture. Its B2B Edition is designed around company accounts and self-service B2B operations. docs.bigcommerce.com
Adobe Commerce — strongest if your requirements go beyond basic wholesale—for example, complex company hierarchies, negotiated quotes, sophisticated catalog/pricing structures, multiple websites, or extensive customization. Its native B2B features include Shared Catalogs, B2B Quotes, company accounts, quick order, requisition lists and company-specific purchasing controls. experienceleague.adobe.com
My recommendation
If your requirements are essentially:
“Each B2B customer gets their own catalog/pricing, they order online, and we give them Net 30/60 terms.”
I'd shortlist Shopify Plus and BigCommerce B2B Edition, with Shopify Plus probably the easier choice if you also have a significant DTC business.
If you tell me how many B2B customers you have, whether each customer needs a unique catalog/price list, your ERP (NetSuite, SAP, etc.), and whether you need purchase-order approval, I can give you a much more definitive Shopify Plus vs BigCommerce vs Adobe Commerce recommendation.
Behind this answer: 4 searches, 30 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://apps.shopify.com/built-in-features/b2b?utm_source=chatgpt.com | not cited |
| 2 | https://www.shopify.com/news/b2b-for-all?utm_source=chatgpt.com | not cited |
| 3 | https://help.shopify.com/en/manual/b2b/payment-terms?utm_source=chatgpt.com | not cited |
| 4 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 5 | https://www.shopify.com/solutions/b2b?utm_source=chatgpt.com | not cited |
| 6 | https://www.shopify.com/solutions/b2b/enterprise?utm_source=chatgpt.com | not cited |
| 7 | https://www.shopify.com/plus/solutions/b2b-ecommerce?fbadid=120237383286790780&utm_source=chatgpt.com | not cited |
| 8 | https://help.shopify.com/en/manual/b2b/checkout-and-orders?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 6 of 15, 19th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + net terms are core requirements and you want them out of the box, I’d shortlist BigCommerce B2B Edition, Shopify Plus, and Adobe Commerce.
| Platform | Custom catalogs | Net terms | B2B accounts/hierarchies | Quotes/approvals | How much is truly native? |
|---|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | ✅ | ✅ | Excellent |
| Shopify Plus | ✅ | ✅ | ✅ | ⚠️ More limited | Very good |
| Adobe Commerce | ✅ Shared catalogs | ✅ Credit/payment on account | ✅ | ✅ | Excellent |
My recommendation: BigCommerce B2B Edition
For the requirements you mentioned, BigCommerce is probably the best fit. Its B2B Edition natively supports customer-specific catalogs, SKU-level pricing, company accounts, account hierarchies, purchase orders, invoices, credit limits, net payment terms, approvals, quotes, requisition lists, and a buyer portal. www.bigcommerce.comdocs.bigcommerce.com
In particular, BigCommerce lets you associate customer groups with specific catalogs/pricing, while company-level payment terms can range from due-on-receipt through Net 60. www.bigcommerce.comdocs.bigcommerce.com
Shopify Plus
Shopify has improved substantially for B2B. Its native B2B functionality supports company profiles, buyer-specific catalogs/pricing, payment terms, bulk purchasing, invoices, and permissions. apps.shopify.com
The important distinction is that Shopify's simpler B2B capabilities are now available on lower-tier plans too, but advanced capabilities such as unlimited catalogs, direct catalog assignment to companies/locations, partial payments and deposits remain Plus-only. changelog.shopify.com
So I'd choose Shopify Plus if B2B + a strong DTC/consumer storefront and Shopify ecosystem are equally important. For a deeply B2B-oriented operation, BigCommerce generally requires less workaround.
Adobe Commerce
Adobe Commerce is the better choice if you're talking about complex enterprise B2B: shared catalogs, company hierarchies, negotiated/quote workflows, requisition lists, credit management and sophisticated permissions are part of its B2B capabilities. www.shopify.com
The tradeoff is implementation complexity and total cost—you'd generally choose it because you need that depth, not because you want the fastest deployment.
Bottom line:
- Best native B2B workflow: BigCommerce B2B Edition
- Best B2B + DTC ecosystem: Shopify Plus
- Best for highly complex enterprise B2B: Adobe Commerce
If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of customer accounts, and whether you need sales-rep quoting/approval workflows, I can narrow this down to the best 1–2 platforms for your use case.
Behind this answer: 4 searches, 28 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.shopify.com/news/b2b-for-all?utm_source=chatgpt.com | not cited |
| 2 | https://www.shopify.com/solutions/b2b/enterprise?utm_source=chatgpt.com | not cited |
| 3 | https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all?feature_handles%5B%5D=cf.wholesale.pricing_options.payment_methods&page=10&surface_detail=blumacawtech&surface_type=app_details&utm_source=chatgpt.com | not cited |
| 4 | https://www.shopify.com/enterprise/blog/unified-commerce-b2b-software?utm_source=chatgpt.com | not cited |
| 5 | https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all?feature_handles%5B%5D=cf.wholesale.pricing_options.net_terms&page=6&surface_detail=b2bridge-b2b-all-in-one&surface_type=app_details&utm_source=chatgpt.com | not cited |
| 6 | https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all?feature_handles%5B%5D=cf.wholesale.pricing_options.net_terms&st_source=csell.co&surface_detail=creditcontrolb2b&surface_type=app_details&utm_source=chatgpt.com | not cited |
| 7 | https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all?feature_handles%5B%5D=cf.wholesale.pricing_options.net_terms&programs%5B%5D=built_for_shopify&surface_detail=charge-me-later&surface_type=app_details&utm_source=chatgpt.com | not cited |
| 8 | https://apps.shopify.com/categories/finding-products-sourcing-options-wholesale/all?feature_handles%5B%5D=cf.wholesale.pricing_options.net_terms&st_campaign=products_footer&st_source=admin&surface_detail=orbit-wholesale-b2b&surface_type=app_details&utm_source=chatgpt.com | not cited |
| and 20 more results | ||
Tracked brands mentioned
Answer 7 of 15, 18th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + net terms are core requirements, I’d shortlist these three:
| Platform | Custom catalogs | Net terms | Broader B2B workflows | Best fit |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | Very strong — quotes, PO, approvals, company accounts, buyer portal | Best overall for B2B-first |
| Shopify Plus B2B | ✅ | ✅ | Strong, but some complex workflows need apps/customization | Best if you also have significant DTC |
| Adobe Commerce B2B | ✅ | ✅ | Deepest — shared catalogs, company credit, quotes, requisition lists, account structures | Best for complex enterprise B2B |
My recommendation
1. BigCommerce B2B Edition — probably the best match for your requirements.
Its B2B Edition has native company accounts, custom pricing/catalogs, quotes, purchase orders, invoice management, net payment terms, requisition lists, approval workflows, account hierarchies, and a buyer portal. docs.bigcommerce.com
2. Shopify Plus — best if B2B and DTC need to coexist.
Shopify has substantially expanded native B2B capabilities. You can now have company/location accounts, customer-specific catalogs, quantity/volume pricing, PO numbers, self-service ordering, and Net 7/15/30/45/60/90 terms. docs.bigcommerce.comhelp.shopify.comexperienceleague.adobe.com
The important caveat: unlimited catalogs and catalogs assigned directly to individual companies/locations require Plus. More advanced things such as deposits and partial payments are also Plus-only. help.shopify.com
3. Adobe Commerce — strongest if your B2B rules are highly complex.
Adobe's B2B functionality includes shared catalogs with company-specific pricing, company accounts, quotes, requisition lists, and pay-on-account/credit management. experienceleague.adobe.com
The key distinction
If your workflow is essentially:
Customer logs in → sees their catalog/prices → places PO → gets Net 30 → manages/reorders
I'd lean BigCommerce B2B Edition.
If it's:
DTC Shopify store + wholesale customers → shared infrastructure → customer-specific catalogs/pricing
I'd lean Shopify Plus.
If it's:
Complex B2B organization → multiple buyers/locations → credit limits → RFQs/negotiated pricing → approvals → sophisticated ERP integration
I'd lean Adobe Commerce.
One notable change: Shopify B2B is no longer Plus-only as of 2026; Basic/Grow/Advanced now include core B2B features such as catalogs and payment terms, although the more sophisticated catalog and payment capabilities remain Plus-only. changelog.shopify.com
If you tell me your ERP (e.g. NetSuite, SAP, Dynamics), number of B2B customers, and whether you also need DTC, I can narrow this down to the best 1–2 platforms and compare the actual workflows.
Behind this answer: 4 searches, 30 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://help.shopify.com/en/manual/b2b/getting-started/features?utm_source=chatgpt.com | not cited |
| 2 | https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms?utm_source=chatgpt.com | not cited |
| 3 | https://www.shopify.com/plus/solutions/b2b-ecommerce?surface_detail=b2b&surface_type=built_in_feature_page&utm_source=chatgpt.com | not cited |
| 4 | https://help.shopify.com/en/manual/b2b/catalogs?utm_source=chatgpt.com | not cited |
| 5 | https://apps.shopify.com/built-in-features/b2b?utm_source=chatgpt.com | not cited |
| 6 | https://help.shopify.com/en/manual/b2b/getting-started/considerations?utm_source=chatgpt.com | not cited |
| 7 | https://help.shopify.com/en/manual/b2b/catalogs/creating-catalogs?lang=en&utm_source=chatgpt.com | not cited |
| 8 | https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-methods?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 8 of 15, 17th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + net payment terms are core requirements and you want them native rather than stitched together with apps, the strongest options are:
| Platform | Custom catalogs | Net terms | B2B company accounts | Best fit |
|---|---|---|---|---|
| Shopify Plus | ✅ Native | ✅ Native | ✅ | Fast implementation + B2B/DTC together |
| Adobe Commerce | ✅ Shared Catalogs | ✅ B2B payment workflows | ✅ | Complex B2B pricing/catalog structures |
| BigCommerce B2B | ✅ | ✅ | ✅ | Mid-market B2B with strong wholesale tooling |
| Salesforce Commerce | ✅ | ✅ | ✅ | Enterprise + Salesforce ecosystem |
My recommendation
Shopify Plus is probably the cleanest choice if "out of the box" is your priority. Its native B2B functionality supports company accounts, customer-specific catalogs/pricing, payment terms, quantity rules, volume pricing, and self-service purchasing. www.shopify.com
Importantly, Shopify's current B2B implementation supports Net 7, 15, 30, 45, 60, and 90 payment terms at the company-location level. help.shopify.com On Plus, you also get unlimited B2B catalogs and direct assignment of catalogs to individual companies/company locations, which is much more appropriate if you have lots of customer-specific price lists. help.shopify.com
Adobe Commerce is the other platform I'd seriously consider if your B2B model is more complicated. Its native B2B functionality includes Shared Catalogs, where you can create gated catalogs with company-specific product selection and pricing. experienceleague.adobe.com It tends to make more sense when you need highly customized pricing, permissions, company hierarchies, or complex commerce logic and are willing to accept more implementation/maintenance overhead.
One important update: Shopify B2B isn't Plus-only anymore. As of April 2026, Basic/Grow/Advanced also have native B2B catalogs and payment terms, but they're limited to three active catalogs; unlimited catalogs and direct company-specific catalog assignment remain Plus features. changelog.shopify.com
Bottom line:
- Want fastest/cleanest B2B launch → Shopify Plus
- Need deeply customized/complex B2B commerce → Adobe Commerce
- Want a strong middle ground for wholesale/B2B → BigCommerce
- Already heavily invested in Salesforce → Salesforce Commerce
If you tell me roughly number of B2B customers, whether you also have DTC, ERP (e.g. NetSuite/SAP), and how complex your customer-specific pricing is, I can narrow this down to the best 1–2 platforms.
Behind this answer: 4 searches, 30 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/enable-basic-features?utm_source=chatgpt.com | not cited |
| 2 | https://experienceleague.adobe.com/en/docs/commerce-admin/config/general/b2b-features?utm_source=chatgpt.com | not cited |
| 3 | https://experienceleague.adobe.com/en/docs/commerce-learn/tutorials/b2b/shared-catalogs?utm_source=chatgpt.com | not cited |
| 4 | https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/shared-catalogs/define/catalog-shared-create?utm_source=chatgpt.com | not cited |
| 5 | https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/introduction?utm_source=chatgpt.com | not cited |
| 6 | https://experienceleague.adobe.com/en/docs/commerce-admin/catalog/catalog-menu?utm_source=chatgpt.com | not cited |
| 7 | https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/shared-catalogs/catalog-shared-manage?utm_source=chatgpt.com | not cited |
| 8 | https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/reference/packages?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Week of 10th to 16th Aug 2026
Answer 9 of 15, 16th Aug 2026, gpt-5-6, mentions 2 tracked brands
Yes. If custom catalogs + customer-specific pricing + net payment terms are core requirements, I’d shortlist these:
| Platform | Custom catalogs | Net terms | B2B workflows out of box | My take |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | Excellent | Best fit for complex B2B |
| Shopify Plus | ✅ | ✅ | Very good | Best if you also prioritize DTC |
| Salesforce B2B Commerce | ✅ | ⚠️ | Excellent | Best for large Salesforce-centric enterprises |
1. BigCommerce B2B Edition — strongest B2B-first choice
BigCommerce has B2B functionality built directly into its B2B Edition: company accounts, account-specific catalogs/pricing, purchase orders, net terms, quotes, invoices, buyer roles, approval workflows, credit limits, and a Buyer Portal. www.bigcommerce.com
It can also associate companies with customer groups that control the catalog and pricing they see. docs.bigcommerce.com
I'd pick BigCommerce if: you're a wholesaler, distributor, or manufacturer with genuinely complex account-level purchasing rules.
2. Shopify Plus — best B2B + DTC combination
Shopify has substantially improved its native B2B offering. Shopify Plus supports company profiles, multiple buyers/locations, customer-specific catalogs, pricing, quantity rules, volume pricing, payment terms, and self-service purchasing. apps.shopify.com
One important 2026 change: Shopify now makes a subset of B2B functionality available on Basic/Grow/Advanced, including up to three B2B catalogs and payment terms. Unlimited catalogs and direct catalog assignment to companies/locations remain Plus features. www.shopify.comwww.salesforce.com
I'd pick Shopify Plus if: you want one platform for both a sophisticated consumer storefront and B2B, and your B2B workflows aren't exceptionally complicated.
3. Salesforce B2B Commerce — enterprise option
Salesforce supports account/buyer segmentation, negotiated pricing, personalized catalogs and B2B purchasing workflows natively. www.salesforce.com
It's particularly compelling if your sales organization already runs on Salesforce, but I'd expect a heavier implementation than BigCommerce or Shopify.
My recommendation
For the requirements you mentioned, I'd rank them:
BigCommerce B2B Edition > Shopify Plus > Salesforce B2B Commerce
If you tell me roughly (1) number of B2B customers, (2) whether you also need DTC, (3) ERP/CRM you're using, and (4) whether you need quoting/approval workflows, I can narrow this down to the best platform and explain the tradeoffs.
Behind this answer: 4 searches, 30 results retrieved, 2 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 2 | https://www.shopify.com/plus/pricing?utm_source=chatgpt.com | not cited |
| 3 | https://www.shopify.com/plus/solutions/b2b-ecommerce?_bg=1232553865112743&_bk=shopify+b2b&_bm=e&_bn=o&_bt=&gclsrc=3p.ds&utm_source=chatgpt.com | not cited |
| 4 | https://changelog.shopify.com/posts/use-all-new-b2b-features-in-the-online-store?utm_source=chatgpt.com | not cited |
| 5 | https://www.shopify.com/plus/solutions/b2b-ecommerce?amp=%5C&utm_source=chatgpt.com | not cited |
| 6 | https://www.shopify.com/pricing?utm_source=chatgpt.com | not cited |
| 7 | https://apps.shopify.com/termstack?surface_intra_position=1&surface_type=partners&surface_version=simplified&utm_source=chatgpt.com | not cited |
| 8 | https://apps.shopify.com/termstack?surface_detail=checkout&surface_inter_position=1&surface_intra_position=3&surface_type=app_group&surface_version=simplified&utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 10 of 15, 15th Aug 2026, gpt-5-6, mentions 3 tracked brands
If you need true B2B workflows out of the box—especially custom catalogs, customer-specific pricing, company accounts, and net payment terms—you should focus on platforms built for wholesale/manufacturing/distribution rather than standard ecommerce platforms. The strongest options are:
| Platform | Custom catalogs | Net terms / PO payments | Customer-specific pricing | Best fit |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ Yes | ✅ Yes | ✅ Yes | Mid-market distributors, manufacturers, wholesalers |
| Adobe Commerce (Magento) B2B | ✅ Yes | ✅ Yes (often with configuration/integrations) | ✅ Advanced | Complex enterprise B2B |
| Shopify Plus B2B | ✅ Yes | ✅ Yes | ✅ Yes | Brands doing B2B + DTC together |
| Salesforce B2B Commerce | ✅ Yes | ✅ Yes | ✅ Yes | Companies already invested in Salesforce CRM |
| SAP Commerce Cloud | ✅ Yes | ✅ Yes | ✅ Yes | Large enterprises with SAP ERP |
help.shopify.comwww.bigcommerce.comelogic.co
My shortlist based on your requirements
1. BigCommerce B2B Edition — probably the best default choice
Good match if you need:
- Customer-specific catalogs
- Account-level pricing
- Buyer roles and permissions
- Purchase orders
- Net terms / credit management
- Quote workflows
- ERP integrations
It is designed around B2B buying patterns rather than forcing B2C workflows into place. help.shopify.comwww.bigcommerce.comelogic.co
2. Adobe Commerce B2B — best for complex rules
Choose this if you have:
- Thousands of customer-specific price lists
- Complex contract pricing
- Multi-level approval chains
- Custom procurement workflows
- Deep ERP-driven logic
It has one of the deepest B2B feature sets, but usually requires more implementation effort. elogic.co
3. Shopify Plus B2B — best if you also sell DTC
Good when you want one platform for:
- Consumer ecommerce
- Wholesale portals
- Dealer accounts
- International storefronts
Shopify B2B supports catalogs, company profiles, and customer-specific pricing, but some advanced workflows may require additional solutions depending on your process. help.shopify.com
Features I would specifically validate in demos
Don't just ask "does it support B2B?" Ask them to show:
- Can customer A see a different catalog than customer B?
- Can pricing vary by SKU, account, volume tier, and contract?
- Can buyers submit purchase orders instead of paying by card?
- Can you set Net 30 / Net 60 terms with credit limits?
- Can a parent company manage multiple locations/users?
- Can sales reps place orders on behalf of customers?
- Does it sync pricing and inventory with your ERP?
For a typical manufacturer, distributor, or wholesale business, I would usually start evaluations with BigCommerce B2B Edition vs Adobe Commerce B2B. For a brand moving from DTC into wholesale, I would add Shopify Plus. help.shopify.comwww.bigcommerce.comelogic.co
If you share your business type (manufacturer, distributor, wholesale brand, etc.), order volume, ERP (NetSuite/SAP/Dynamics/etc.), and whether you also sell DTC, I can narrow this to 1–2 platforms.
Behind this answer: 1 search, 9 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.bigcommerce.com/articles/b2b-ecommerce/b2b-ecommerce-platforms/?utm_source=chatgpt.com | not cited |
| 2 | https://madgeek.ai/resources/b2b-ecommerce-complex-pricing-catalog-guide?utm_source=chatgpt.com | not cited |
| 3 | https://www.netguru.com/blog/b2b-ecommerce-agencies?utm_source=chatgpt.com | not cited |
| 4 | https://wise.com/us/blog/best-b2b-e-commerce-platforms?utm_source=chatgpt.com | not cited |
| 5 | https://www.afcommerce.com/ecommerce-platforms/best-for-b2b?utm_source=chatgpt.com | not cited |
| 6 | https://www.uncap.com/post/how-to-choose-an-enterprise-ecommerce-platform?utm_source=chatgpt.com | not cited |
| 7 | https://elogic.co/blog/how-to-choose-the-right-ecommerce-platform-in-2025/?utm_source=chatgpt.com | not cited |
| 8 | https://www.iwdagency.com/blogs/news/adobe-commerce-vs-bigcommerce-b2b-2026/?utm_source=chatgpt.com | not cited |
| and 1 more results | ||
Tracked brands mentioned
Answer 11 of 15, 15th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + customer-specific pricing + net terms are core requirements, I’d shortlist these:
| Platform | Custom catalogs | Net terms | B2B workflows out of box | Best fit |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | Excellent | B2B-first mid-market/enterprise |
| Shopify Plus | ✅ | ✅ | Excellent | B2B + DTC on one platform |
| Adobe Commerce B2B | ✅ | ✅ | Excellent | Complex catalogs, pricing, ERP-heavy |
| Salesforce B2B Commerce | ✅ | ✅/account-based | Excellent | Salesforce-centric enterprise |
My recommendation
1. BigCommerce B2B Edition — strongest pure B2B choice.
It has company accounts, customer-specific pricing/price lists, quotes, purchase orders, invoices, buyer roles, credit management, and configurable payment terms including Net 60. docs.bigcommerce.com
2. Shopify Plus — best if you also have a significant DTC business.
Shopify now has native B2B functionality even on lower plans, including companies, catalogs, and payment terms. Plus adds unlimited catalogs and direct catalog assignment to individual companies/locations, which is particularly useful for customer-specific assortments and pricing. help.shopify.com
3. Adobe Commerce B2B — best for highly complex B2B operations.
Its native B2B functionality includes company accounts, gated shared catalogs with company-specific pricing, quotes, purchase orders, approval rules, and Payment on Account with company credit limits. experienceleague.adobe.com
4. Salesforce B2B Commerce — best if Salesforce is already your CRM/ERP ecosystem.
It is designed around B2B accounts, buyer entitlements, negotiated pricing, personalized catalogs, and connected Salesforce data. www.salesforce.com
If I were choosing
- Wholesale/distributor is the primary business → BigCommerce B2B Edition
- B2B + DTC, with a polished storefront → Shopify Plus
- Very complicated product/customer/pricing rules → Adobe Commerce
- Deep Salesforce investment → Salesforce B2B Commerce
One important distinction: “supports net terms” isn't the same as “supports full B2B credit workflows.” If you need customer-specific credit limits, PO purchasing, invoice management, approval chains, sales-rep ordering, quotes, and account-level catalogs, BigCommerce B2B Edition and Adobe Commerce are particularly strong choices. www.bigcommerce.com
If you tell me roughly your annual GMV, number of B2B customers, number of SKUs, ERP (if any), and whether you also sell DTC, I can narrow this to the best 1–2 platforms.
Behind this answer: 4 searches, 30 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.bigcommerce.com/product/?utm_source=chatgpt.com | not cited |
| 2 | https://docs.bigcommerce.com/developer/learn/courses/b2b-core/company/company-entities?utm_source=chatgpt.com | not cited |
| 3 | https://www.bigcommerce.com/solutions/wholesale-ecommerce-platform/?utm_source=chatgpt.com | not cited |
| 4 | https://docs.bigcommerce.com/developer/api-reference/rest/b2b/management/company?utm_source=chatgpt.com | not cited |
| 5 | https://cdn11.bigcommerce.com/s-m56ojccku0/content/bigcommerce-b2b-pricing-setup.html?utm_source=chatgpt.com | not cited |
| 6 | https://www.bigcommerce.com/dm/b2b-edition-demo/?utm_source=chatgpt.com | not cited |
| 7 | https://www.bigcommerce.com/product/?subId1=1665583371cc59393baf&utm_source=chatgpt.com | not cited |
| 8 | https://www.bigcommerce.com/pricing/?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 12 of 15, 15th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + net terms are core requirements and you want them out of the box, I’d shortlist these three:
| Platform | Custom/customer catalogs | Net terms | Broader B2B workflows | Best fit |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | Excellent — quotes, approvals, PO, requisition lists, buyer portal, company hierarchies | Best overall for B2B-first |
| Adobe Commerce | ✅ | ✅ | Excellent/deepest — complex accounts, quotes, credit, approvals, requisition lists | Complex enterprise/distributor |
| Shopify Plus | ✅ | ✅ | Very good, but some advanced workflows need apps/customization | B2B + strong DTC brand |
My recommendation: BigCommerce B2B Edition
BigCommerce B2B Edition is probably the closest match if your priority is B2B workflows without building a lot yourself.
Its B2B Edition includes company accounts, customer-specific pricing/catalogs, quotes, invoices, purchase orders, net terms, buyer approval workflows, and a dedicated buyer portal. www.bigcommerce.com
Shopify Plus is compelling if you also have a significant DTC business. Shopify now has native B2B functionality, including company profiles, customer-specific catalogs, quantity rules, volume pricing and payment terms. www.shopify.com However, more complex workflows such as quoting, custom buyer roles and some approval functionality can require apps/customization. www.shopify.com
Adobe Commerce is the strongest choice if your B2B requirements are unusually complex—especially multi-level account structures, sophisticated quoting, credit management, requisition lists, or highly customized pricing. Independent 2026 comparisons generally rate its native B2B feature depth highest. elogic.co
One important Shopify wrinkle: as of 2026, Basic/Grow/Advanced Shopify also have some native B2B features, including up to three catalogs and payment terms, while Plus adds unlimited catalogs, direct company/location catalog assignment, partial payments and deposits. www.shopify.com
If you tell me your approximate annual GMV, number of B2B customers, ERP (e.g. NetSuite/SAP/Dynamics), and whether you need quoting/approval workflows, I can narrow it down to BigCommerce vs Shopify Plus vs Adobe Commerce.
Behind this answer: 4 searches, 27 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://apps.shopify.com/built-in-features/b2b?utm_source=chatgpt.com | not cited |
| 2 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 3 | https://apps.shopify.com/tenor-b2b-payment-terms?st_source=uppush&surface_detail=checkout&surface_inter_position=1&surface_intra_position=21&surface_type=app_group&surface_version=simplified&utm_source=chatgpt.com | not cited |
| 4 | https://apps.shopify.com/tenor-b2b-payment-terms?st_source=zet_dev&surface_detail=checkout&surface_inter_position=1&surface_intra_position=7&surface_type=app_group&surface_version=simplified&utm_source=chatgpt.com | not cited |
| 5 | https://apps.shopify.com/tenor-b2b-payment-terms?st_source=zet_dev&surface_detail=checkout&surface_inter_position=1&surface_intra_position=6&surface_type=app_group&surface_version=simplified&utm_source=chatgpt.com | not cited |
| 6 | https://www.shopify.com/enterprise/blog/ecommerce-for-distributors?utm_source=chatgpt.com | not cited |
| 7 | https://www.shopify.com/enterprise/blog/unified-commerce-b2b-software?utm_source=chatgpt.com | not cited |
| 8 | https://changelog.shopify.com/posts/use-all-new-b2b-features-in-the-online-store?utm_source=chatgpt.com | not cited |
| and 19 more results | ||
Tracked brands mentioned
Answer 13 of 15, 15th Aug 2026, gpt-5-6, mentions 2 tracked brands
Yes. If custom catalogs + net terms are core requirements and you want them natively rather than assembled from apps, I’d shortlist these:
| Platform | Custom catalogs | Net terms | B2B workflows | Best fit |
|---|---|---|---|---|
| BigCommerce B2B Edition | ✅ | ✅ | ✅ Strong | Best overall for B2B-heavy businesses |
| Shopify Plus B2B | ✅ | ✅ | ✅ Strong | Best if DTC + B2B and Shopify ecosystem matter |
| Salesforce B2B Commerce | ✅ | Enterprise-oriented | ✅ Very strong | Complex enterprise Salesforce environments |
1. BigCommerce B2B Edition — my first choice
BigCommerce is particularly strong if your requirements extend beyond catalogs and terms. Its B2B Edition includes company accounts, customer-specific catalogs/pricing, net terms, purchase orders, quotes, invoices, buyer roles/permissions, approval workflows, and a self-service Buyer Portal. www.bigcommerce.com
It also lets you assign price lists to customer groups, so you can model things like:
- Customer A → Catalog A + negotiated SKU pricing + Net 60
- Customer B → Catalog B + volume pricing + Net 30
- Distributor group → restricted assortment + special pricing
- Multiple buyers under one corporate account
- Buyer → submits order → approval → PO/invoice
That makes BigCommerce B2B Edition the one I'd evaluate first if your business is fundamentally wholesale/B2B. www.bigcommerce.com
2. Shopify Plus B2B — excellent if you also have significant DTC
Shopify has made B2B much more native. As of 2026, even Basic/Grow/Advanced have a subset of native B2B functionality, including company profiles, up to three catalogs, volume pricing and payment terms. Shopify Plus removes those limitations, including unlimited catalogs and direct catalog assignment to companies/locations. www.shopify.com
Plus supports company profiles with multiple buyers/locations, permissions, payment terms, customer-specific catalogs, quantity rules, volume pricing, PO numbers and self-service purchasing. apps.shopify.com
So I'd choose Shopify Plus when the requirement is essentially:
"We want a really good DTC platform that also has serious B2B capabilities."
Whereas BigCommerce is more compelling for:
"B2B is the core commerce workflow and we need sophisticated wholesale operations."
3. Salesforce B2B Commerce
Salesforce is worth considering if you're already deeply invested in Salesforce. Its B2B Commerce product has native account/segmentation, negotiated pricing, personalized catalogs and buyer entitlements. www.salesforce.com
It's more of an enterprise commerce + CRM ecosystem decision than a straightforward ecommerce-platform choice.
My recommendation
For the requirements you gave, I'd rank them:
BigCommerce B2B Edition > Shopify Plus B2B > Salesforce B2B Commerce
If you tell me your approximate annual GMV, number of B2B customers, whether you need quotes/approvals/POs, and whether you also run DTC, I can narrow this down to the best 1–2 platforms and point out where each will require customization versus being truly out-of-the-box.
Behind this answer: 4 searches, 30 results retrieved, 2 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 2 | https://www.shopify.com/plus/solutions/b2b-ecommerce?_bg=1232553865112743&_bk=shopify+b2b&_bm=e&_bn=o&_bt=&gclsrc=3p.ds&utm_source=chatgpt.com | not cited |
| 3 | https://www.shopify.com/plus/pricing?utm_source=chatgpt.com | not cited |
| 4 | https://changelog.shopify.com/posts/use-all-new-b2b-features-in-the-online-store?utm_source=chatgpt.com | not cited |
| 5 | https://www.shopify.com/plus/solutions/b2b-ecommerce?amp=%5C&utm_source=chatgpt.com | not cited |
| 6 | https://www.shopify.com/plus/upgrade?utm_source=chatgpt.com | not cited |
| 7 | https://www.shopify.com/enterprise/blog/upgrade-to-shopify-plus?utm_source=chatgpt.com | not cited |
| 8 | https://www.shopify.com/editions/winter2025?utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
Answer 14 of 15, 15th Aug 2026, gpt-5-6, mentions 3 tracked brands
If you need B2B workflows like customer-specific catalogs, negotiated pricing, and net terms without building them yourself, focus on platforms with native B2B commerce capabilities rather than standard ecommerce platforms with plugins.
The strongest options are:
| Platform | Custom catalogs / price lists | Net terms / invoice payments | Account hierarchies | Best fit |
|---|---|---|---|---|
| Adobe Commerce | ✅ Strong | ✅ Strong (often with ERP/credit integrations) | ✅ Advanced | Complex distributors, manufacturers, enterprise procurement |
| Shopify Plus | ✅ Native B2B catalogs | ✅ Native payment terms | ✅ Company profiles + buyers | Brands wanting B2B + DTC together with faster deployment |
| BigCommerce | ✅ B2B catalogs/pricing | ✅ B2B payment workflows | ✅ Company accounts | Mid-market wholesalers and manufacturers |
| SAP Commerce Cloud | ✅ Very strong | ✅ Enterprise-grade | ✅ Very strong | Large global enterprises already on SAP |
| Salesforce Commerce Cloud | ✅ Native | ✅ Native | ✅ Strong | Companies deeply invested in Salesforce CRM |
Shortlist by scenario
1. You want the fastest path to B2B ecommerce
→ Shopify Plus
- Customer-specific catalogs
- Company accounts
- Buyer permissions
- Net payment terms
- B2B checkout flows
Shopify documents these B2B capabilities as built into its Plus offering, including catalogs, pricing rules, company profiles, and payment terms. www.shopify.comwww.bigcommerce.com
Good choice if you sell both wholesale and direct-to-consumer.
2. You are a distributor/manufacturer with complex pricing
→ Adobe Commerce
- Multiple shared catalogs
- Contract pricing
- Quote workflows
- Approval processes
- Complex account structures
Adobe Commerce is usually chosen when B2B buying resembles procurement rather than normal shopping. www.bigcommerce.comelogic.co
3. You want SaaS but more B2B-focused than Shopify
→ BigCommerce B2B Edition
- Company accounts
- Buyer roles
- Price lists
- Purchase orders
- Invoice/payment workflows
- Multi-storefront support
BigCommerce positions its B2B offering around account pricing, buyer portals, quote workflows, approval controls, and payment terms. www.bigcommerce.com
Features I would verify before selecting a platform
Many vendors say "B2B ready," but check whether these are truly native:
- ✅ Customer-specific catalogs (not just discount codes)
- ✅ Contract pricing by account/SKU
- ✅ Net 30/60/90 payment terms
- ✅ Purchase order checkout
- ✅ Buyer approval workflows
- ✅ Sales rep ordering on behalf of customers
- ✅ Multiple buyers per company account
- ✅ ERP integration (NetSuite, SAP, Dynamics, etc.)
- ✅ Reorder lists / recurring orders
My practical ranking for your requirements
If your core requirements are custom catalogs + net terms + wholesale workflows:
- BigCommerce B2B — best balance for many mid-market B2B companies
- Shopify Plus B2B — best if you also have a strong DTC business
- Adobe Commerce — best for highly complex B2B operations
- SAP Commerce / Salesforce Commerce — best for large enterprises with those ecosystems
The right choice depends heavily on whether you are a manufacturer, distributor, wholesaler, or a brand selling wholesale alongside DTC. The answer changes significantly if you need RFQs, approvals, punchout procurement, or ERP-driven pricing.
Behind this answer: 1 search, 8 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://help.shopify.com/en/manual/b2b/catalogs/index?utm_source=chatgpt.com | not cited |
| 2 | https://madgeek.ai/resources/b2b-ecommerce-complex-pricing-catalog-guide?utm_source=chatgpt.com | not cited |
| 3 | https://www.netguru.com/blog/b2b-ecommerce-agencies?utm_source=chatgpt.com | not cited |
| 4 | https://wise.com/us/blog/best-b2b-e-commerce-platforms?utm_source=chatgpt.com | not cited |
| 5 | https://coderapper.com/article/shopify/the-complete-guide-to-b2b-commerce-on-shopify-plus-in-2026/?utm_source=chatgpt.com | not cited |
| 6 | https://elogic.co/blog/how-to-choose-the-right-ecommerce-platform-in-2025/?utm_source=chatgpt.com | not cited |
| 7 | https://www.sixbysix.co.uk/thoughts/ecommerce/saas-to-self-hosted-a-practical-comparison-between-top-b2b-e-commerce-platforms/?utm_source=chatgpt.com | not cited |
| 8 | https://www.uncap.com/post/how-to-choose-an-enterprise-ecommerce-platform?utm_source=chatgpt.com | not cited |
Tracked brands mentioned
Answer 15 of 15, 15th Aug 2026, gpt-5-6, mentions 3 tracked brands
Yes. If custom catalogs + net terms are core requirements and you want them native rather than assembled from apps, the strongest options are:
| Platform | Custom catalogs | Net terms | B2B workflows | Best fit |
|---|---|---|---|---|
| Shopify Plus | ✅ Excellent | ✅ Net 7–90 | ✅ Companies, locations, buyers, POs, approvals/automation | Best overall for modern B2B + DTC |
| Adobe Commerce | ✅ Excellent | ✅ Account/payment-on-account capabilities | ✅ Shared catalogs, quotes, company accounts, approvals | Complex B2B / highly customized workflows |
| BigCommerce B2B Edition | ✅ Excellent | ✅ | ✅ Strong wholesale/account workflows | B2B-first businesses wanting less customization |
My recommendation: Shopify Plus
Shopify has moved a lot of B2B functionality into the core platform. As of 2026, its native B2B features include company profiles, customer-specific catalogs/pricing, quantity rules, volume pricing, PO numbers, self-serve ordering, and net payment terms. help.shopify.com
For example, you can configure Net 7, 15, 30, 45, 60, or 90 payment terms at the company/location level. help.shopify.com
The important distinction is Shopify Plus vs. the lower tiers:
- Basic/Grow/Advanced: up to 3 active B2B catalogs
- Shopify Plus: unlimited catalogs
- Plus lets you assign catalogs directly to individual companies/company locations
- Plus adds deposits and partial-payment capabilities. help.shopify.com
So if you have, say, 500 customers each with different product assortments and pricing, Plus is considerably more compelling than trying to stretch the lower plans.
When I'd choose Adobe Commerce instead
Adobe Commerce is the better choice if your B2B process is unusually complex—e.g. sophisticated company hierarchies, negotiated quotes, extensive approval rules, highly customized pricing, or deep ERP integration.
Its B2B functionality includes shared catalogs with company-specific pricing, B2B quotes, company accounts, purchase orders, requisition lists, and account-based payment methods. experienceleague.adobe.com
The tradeoff is that Adobe Commerce generally requires more implementation and technical ownership than Shopify.
Bottom line
If your requirements are essentially:
Customer-specific catalog + customer-specific pricing + Net 30/60/90 + multiple buyers per company + PO/invoicing + self-service ordering
I'd shortlist Shopify Plus first, BigCommerce B2B Edition second, and Adobe Commerce if your workflows are substantially more complicated.
One particularly important question is how many distinct catalogs/pricing schemes you need and whether you also need ERP integration, quote/approval workflows, or sales-rep-assisted ordering. Those factors can change the recommendation substantially.
Behind this answer: 4 searches, 30 results retrieved, 3 tracked brands mentioned
Searches ChatGPT ran
Search results ChatGPT retrieved
| # | Page | Used in the answer |
|---|---|---|
| 1 | https://www.shopify.com/plus/solutions/b2b-ecommerce?surface_detail=b2b&surface_type=built_in_feature_page&utm_source=chatgpt.com | not cited |
| 2 | https://help.shopify.com/en/manual/b2b/getting-started/features?utm_source=chatgpt.com | not cited |
| 3 | https://apps.shopify.com/built-in-features/b2b?utm_source=chatgpt.com | not cited |
| 4 | https://www.shopify.com/news/b2b-for-all?utm_source=chatgpt.com | not cited |
| 5 | https://help.shopify.com/en/manual/b2b/catalogs?utm_source=chatgpt.com | not cited |
| 6 | https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans?utm_source=chatgpt.com | not cited |
| 7 | https://help.shopify.com/en/manual/b2b/getting-started/considerations?utm_source=chatgpt.com | not cited |
| 8 | https://help.shopify.com/en/manual/b2b/catalogs/creating-catalogs?lang=en&utm_source=chatgpt.com | not cited |
| and 22 more results | ||
Tracked brands mentioned
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