ChatGPT answers, unedited

Yes. For an agency building multiple independent client stores for digital products, you want a platform with four things:

1. Multi-store / multi-tenant management — one agency account can operate many stores.
2. Separate client accounts — each client can log into only their own store/admin.
3. White-label branding — your agency can hide the underlying platform.
4. Digital-product delivery — files, subscriptions, downloads, checkout, etc.

Platforms worth looking at

*With Spree, you'd typically configure the digital-product functionality/customization yourself rather than getting a creator-focused digital-download product out of the box.

My take for your specific model

If you're essentially building "Shopify-for-our-clients", I'd investigate Spree Commerce Enterprise first. Its multi-tenant architecture is explicitly designed for operators that host many independent stores: each tenant gets its own storefront, admin panel, API, products/orders/customers, while your agency retains a super-admin layer. It also supports per-tenant domains and white-label theming. Spree Commerce

If you want something less development-heavy and more agency-oriented, WebinOne is interesting: it provides a centralized partner portal, multi-site management, white-label branding, consolidated billing, and ecommerce as part of the platform. WebinOne

Shopify is excellent if each client can simply have their own Shopify store, but it isn't really a white-label, multi-tenant SaaS platform where you own the entire client experience. You'd be managing a portfolio of Shopify stores rather than providing your own underlying commerce platform.

I would not choose Sellfy for this model. It's good for selling digital products, but Sellfy explicitly says one account can have only one storefront and doesn't currently support multiple users on the account. Sellfy Help Center Sellfy Help Center

If you tell me whether you want (A) no-code/low-code, (B) an API/headless platform your developers can build on, or (C) a SaaS where clients sign up and automatically get their own store, I can narrow this to 2–3 platforms and compare pricing, Stripe/payment ownership, custom domains, client permissions, digital downloads, and API capabilities.

If your agency is building multiple branded stores for different clients, the key distinction is between:

1. A platform that lets you operate multiple client stores from an agency/admin layer
2. A platform that gives each client their own branded storefront + customer accounts
3. Actual white-labeling, where the platform itself isn't visible to the client.

For digital products specifically, I'd look at these:

Shopify

Shopify is probably the most flexible if your agency wants to build a repeatable client-store operation. You can have a separate Shopify store for each client, give clients appropriate staff/admin access, use custom domains and themes, and build standardized templates/apps across stores.

The catch is that Shopify isn't a pure "white-label SaaS platform" where you create unlimited client stores underneath one completely rebranded agency dashboard. Your agency would typically operate through Shopify's partner/development ecosystem.

shopify.com

WooCommerce

WooCommerce gives you the most control if true agency ownership/white-labeling matters. You can host each client's WordPress/WooCommerce installation, brand the admin experience, create reusable templates, and give each client their own WordPress users.

The tradeoff is that you're responsible for hosting, updates, security, plugins, backups, etc.

woocommerce.com

Sellfy / Podia

These are attractive if the priority is simply "give each creator a beautiful digital-product store without much technical work." Sellfy supports custom domains, branded storefronts and automated digital delivery, but importantly, its documentation says one storefront per account and no multiple users on an account. Sellfy Help Center Sellfy

Podia similarly handles digital-product hosting, checkout and customer access, but is oriented more toward individual creators than an agency managing a portfolio of client stores. Podia

One interesting agency-oriented option

Sellifyy explicitly advertises an agency partner model, including management of multiple client stores from one dashboard, and its store system includes customer accounts and white-label functionality. Sellifyy Sellifyy

I'd investigate this one if "one agency dashboard → many independently branded client stores" is the central requirement, although I'd validate its digital-product capabilities before committing.

For your use case, I'd architect around Shopify or WooCommerce rather than Sellfy/Podia if you expect to have, say, 10–100+ client stores and want the agency to retain operational control while clients get their own logins.

If you tell me roughly how many stores you expect (10 / 100 / 1,000+) and whether each client needs their own admin login, I can narrow this down to the platforms that actually support that agency model and compare pricing + white-labeling + multi-store management + digital delivery + client permissions.

For an agency managing multiple client stores selling digital products, you’ll want something closer to a multi-tenant commerce platform than a normal ecommerce builder. The key capabilities to look for:

• Separate storefronts per client (custom domain, branding, theme)
• Client accounts with limited permissions
• Agency/admin dashboard across all stores
• Product/catalog isolation
• Client billing or revenue split support
• Digital delivery (files, memberships, subscriptions, license keys)
• API access if you want automation

Here are the strongest options by use case:

My shortlist for your model

1. If you want a SaaS-like agency platform

Use Spree Commerce (or another headless commerce stack).

Architecture:

Agency Admin
    |
    +-- Client A Store
    |       ├── Products
    |       ├── Customers
    |       ├── Orders
    |       └── Branding
    |
    +-- Client B Store
            ├── Products
            ├── Customers
            └── Orders

Spree specifically supports multi-tenant setups where each tenant can have its own storefront, admin panel, API access, catalog, customers, and configuration. Spree Commerce

This is the best fit if you want to eventually sell "storefronts as a service."

2. If clients are non-technical and need logins

Look at agency-focused platforms such as:

• Cartvero — agency workspace model, client-specific shops, client access controls, reusable themes, and white-label admin. Cartvero
• Sendd Market — focused on agencies running branded client marketplaces from one dashboard. Sendd Store

3. If you need fastest launch with proven ecommerce

A common agency stack is:

• Shopify store per client
• Your agency as collaborator/admin
• Digital product apps for delivery
• Custom client reporting layer

Pros:

• Reliable checkout/payments
• Easy client handoff
• Huge ecosystem

Cons:

• Not a true multi-tenant white-label system; you’re managing many stores.

4. If your products are mostly downloads/courses/templates

Consider a headless setup:

• Frontend: Next.js
• Commerce: Stripe + custom backend / Spree
• Storage: S3-compatible storage
• Auth: client/customer accounts
• CMS: Sanity, Contentful, or similar

This gives you "one platform, unlimited client brands."

What I would avoid for your use case

• Basic Wix/Squarespace storefronts — fine for single clients, awkward at agency scale.
• Creator marketplaces — they usually keep their branding and customer relationship.
• One shared store with collections per client — creates messy permissions and ownership issues.

A practical agency stack

For 10–100+ client stores, I’d evaluate:

Option A (low engineering):

• Shopify + agency management process

Option B (best long-term platform):

• Spree Commerce + custom agency dashboard

Option C (middle ground):

• Cartvero / Sendd-style agency commerce platform

The deciding question is: are you trying to manage stores for clients, or are you trying to build a platform where clients sign up and get their own store automatically? Those are very different architectures.

If you’re an agency managing multiple client stores, I’d separate the requirements into two things:

1. Each client gets their own storefront + account/admin
2. Your agency can centrally provision/manage those stores without exposing the underlying platform

Best fits

The big issue with Sellfy, for example, is that it explicitly allows only one storefront per account and doesn't currently support multiple users on an account. Sellfy Help Center

Podia is much better for the actual digital-product experience: it supports custom domains, branded storefronts, customer accounts, digital downloads, courses, memberships, etc. Podia But I wouldn't choose it as the underlying multi-client agency platform if you're trying to operate dozens/hundreds of independent stores.

What I'd choose for your agency

Shopify is probably the strongest default.

You can create a separate Shopify store for each client, give the client appropriate staff access, keep your agency as the development/management partner, and completely brand the storefront around the client's business. Shopify also has a mature partner ecosystem for agencies and supports multi-store/expansion-store setups. Axis Web Art BIZSPICE - Shopify Studio for US Brands

The architecture I'd use is roughly:

YOUR AGENCY
│
├── Client A
│   └── Shopify Store A
│       ├── client admin account
│       ├── custom domain
│       ├── client's branding
│       └── digital products
│
├── Client B
│   └── Shopify Store B
│       ├── client admin account
│       ├── custom domain
│       ├── client's branding
│       └── digital products
│
└── Client C
    └── Shopify Store C
        ├── client admin account
        ├── custom domain
        ├── client's branding
        └── digital products

That gives you true separation between clients, while your agency retains operational control.

But there's an important distinction

If by "white-label" you mean:

Our agency has one SaaS platform, we create stores inside it, clients log into their own branded dashboard, and they never know Shopify/another underlying platform exists.

Then Shopify isn't quite the same thing. You're really looking for a multi-tenant/agency SaaS commerce platform or potentially a custom layer on top of Shopify/WooCommerce.

If that's what you're building, I can compare the best 5 platforms specifically for an agency wanting to provision 50–1,000+ digital-product stores, including client login, sub-accounts, custom domains, white-label admin, Stripe Connect, fees, APIs, and automation.

Yes. For an agency building multiple separate client stores for digital products, I’d shortlist these:

My pick: Wix Studio

Wix's Wix Studio is unusually well aligned with your model. It has a centralized agency workspace for managing multiple client sites, custom roles/permissions, client handoff, and e-commerce functionality. Wix explicitly positions Studio for agencies managing multiple client e-commerce sites. wix.com wix.com

You could structure it like:

Your agency
→ Client A store
→ Client B store
→ Client C store
→ Client D store

Each client gets their own branded storefront and controlled backend access, while your agency retains management access.

wix.com

Shopify is the stronger choice if commerce is the priority

Shopify is probably better if you're expecting sophisticated catalogs, checkout flows, apps, subscriptions, analytics, or eventually larger stores.

Shopify's Partner infrastructure lets an agency manage multiple client stores, create client transfer stores, and retain collaborator access after handing ownership to the client. Shopify Help Center Shopify

The important distinction is that Shopify is agency-friendly rather than truly white-label. Your clients are ultimately operating Shopify stores, and Shopify remains visible in various parts of the ecosystem.

help.shopify.com

If by "white-label" you mean something stronger

If your actual goal is:

"Our agency should look like the platform. Clients should log into our branded portal, create/manage their store, and never know or care which underlying commerce platform powers it."

Then I would not make Wix or Shopify the final architecture.

I'd look at a multi-tenant/headless architecture where you own the client portal and storefront experience, with something like Shopify/WooCommerce/Stripe/etc. underneath.

That gives you:

• Your own agency branding
• One login/portal for every client
• Separate client organizations and permissions
• Separate storefronts/domains
• Your own pricing and billing
• Ability to charge clients a monthly platform fee
• Reusable templates across hundreds of stores
• No requirement for clients to interact with the underlying platform

So the recommendation depends on your business model:

• Agency builds/manages stores for clients → Wix Studio
• Agency builds high-quality commerce stores → Shopify
• Agency wants complete ownership of the SaaS/platform experience → custom multi-tenant/headless
• Agency wants maximum WordPress/control → WooCommerce

If you tell me whether clients need to log into the platform themselves to add products/manage orders, I can narrow this down to the 2–3 platforms that fit your exact agency model.

Your agency
→ Client A store
→ Client B store
→ Client C store
→ Client D store

Each client gets their own branded storefront and controlled backend access, while your agency retains management access.

wix.com

Shopify is the stronger choice if commerce is the priority

Shopify is probably better if you're expecting sophisticated catalogs, checkout flows, apps, subscriptions, analytics, or eventually larger stores.

Shopify's Partner infrastructure lets an agency manage multiple client stores, create client transfer stores, and retain collaborator access after handing ownership to the client. Shopify Help Center Shopify

The important distinction is that Shopify is agency-friendly rather than truly white-label. Your clients are ultimately operating Shopify stores, and Shopify remains visible in various parts of the ecosystem.

help.shopify.com

If by "white-label" you mean something stronger

If your actual goal is:

"Our agency should look like the platform. Clients should log into our branded portal, create/manage their store, and never know or care which underlying commerce platform powers it."

Then I would not make Wix or Shopify the final architecture.

I'd look at a multi-tenant/headless architecture where you own the client portal and storefront experience, with something like Shopify/WooCommerce/Stripe/etc. underneath.

That gives you:

• Your own agency branding
• One login/portal for every client
• Separate client organizations and permissions
• Separate storefronts/domains
• Your own pricing and billing
• Ability to charge clients a monthly platform fee
• Reusable templates across hundreds of stores
• No requirement for clients to interact with the underlying platform

So the recommendation depends on your business model:

• Agency builds/manages stores for clients → Wix Studio
• Agency builds high-quality commerce stores → Shopify
• Agency wants complete ownership of the SaaS/platform experience → custom multi-tenant/headless
• Agency wants maximum WordPress/control → WooCommerce

If you tell me whether clients need to log into the platform themselves to add products/manage orders, I can narrow this down to the 2–3 platforms that fit your exact agency model.

Yes. For an agency building separate branded digital-product stores for multiple clients, I’d shortlist these:

My recommendation: Shopify

For your use case, Shopify is probably the strongest foundation.

Shopify explicitly supports agencies/partners building stores for clients, including creating client stores and later transferring ownership. Agencies can also access client stores through collaborator accounts without sharing passwords. Shopify Help Center Shopify Help Center

For larger multi-store operations, Shopify Plus adds organization-level management and expansion stores, allowing multiple storefronts under an organization with centralized users/billing. Shopify Help Center Shopify Help Center

It also natively supports digital products such as PDFs, templates, videos, audio, ZIPs, etc., although you'll typically add a digital-delivery app or implementation for the actual file delivery. Shopify

shopify.com

The important distinction

If by "white-label" you mean:

"Our agency operates one platform, and Client A gets clientA.com, Client B gets clientB.com, each client has their own admin login, branding, products, customers, and payments, while the underlying platform is invisible."

Then Shopify isn't a true white-label SaaS platform out of the box. It's an excellent multi-client agency platform, but each client ultimately has a Shopify relationship/store.

If instead you mean:

"We build/manage independent branded stores for clients, and they don't need to know/care that our agency manages them."

Then Shopify is an excellent fit.

If you're trying to build an actual agency-owned platform

I'd consider a multi-tenant architecture instead:

Your Agency
→ Client A tenant → storefront + admin + customers + products
→ Client B tenant → storefront + admin + customers + products
→ Client C tenant → storefront + admin + customers + products

You could use Shopify as the commerce engine behind the scenes, or build the storefront/admin layer yourself.

That gives you genuine white-labeling, but it's considerably more engineering work.

Podia is attractive if every client is essentially a creator selling downloads/courses: it has customer accounts, custom domains, branded storefronts, digital delivery, email, etc. Podia Podia But I wouldn't choose it as the foundation for an agency managing dozens/hundreds of independent client stores.

Bottom line:

• 5–50+ client stores: Shopify / Shopify Plus is the safest choice.
• Simple creator stores: Podia or Sellfy.
• You want to sell your own white-label platform to clients: build a multi-tenant layer, potentially using Shopify underneath.

If you tell me roughly how many client stores you expect (e.g. 10, 100, 1,000) and whether clients need their own admin/billing accounts, I can narrow this down to the best architecture and pricing model.

For your use case, Shopify is probably the strongest foundation.

Shopify explicitly supports agencies/partners building stores for clients, including creating client stores and later transferring ownership. Agencies can also access client stores through collaborator accounts without sharing passwords. Shopify Help Center Shopify Help Center

For larger multi-store operations, Shopify Plus adds organization-level management and expansion stores, allowing multiple storefronts under an organization with centralized users/billing. Shopify Help Center Shopify Help Center

It also natively supports digital products such as PDFs, templates, videos, audio, ZIPs, etc., although you'll typically add a digital-delivery app or implementation for the actual file delivery. Shopify

shopify.com

The important distinction

If by "white-label" you mean:

"Our agency operates one platform, and Client A gets clientA.com, Client B gets clientB.com, each client has their own admin login, branding, products, customers, and payments, while the underlying platform is invisible."

Then Shopify isn't a true white-label SaaS platform out of the box. It's an excellent multi-client agency platform, but each client ultimately has a Shopify relationship/store.

If instead you mean:

"We build/manage independent branded stores for clients, and they don't need to know/care that our agency manages them."

Then Shopify is an excellent fit.

If you're trying to build an actual agency-owned platform

I'd consider a multi-tenant architecture instead:

Your Agency
→ Client A tenant → storefront + admin + customers + products
→ Client B tenant → storefront + admin + customers + products
→ Client C tenant → storefront + admin + customers + products

You could use Shopify as the commerce engine behind the scenes, or build the storefront/admin layer yourself.

That gives you genuine white-labeling, but it's considerably more engineering work.

Podia is attractive if every client is essentially a creator selling downloads/courses: it has customer accounts, custom domains, branded storefronts, digital delivery, email, etc. But I wouldn't choose it as the foundation for an agency managing dozens/hundreds of independent client stores.

Bottom line:

Yes. For an agency managing multiple client-owned digital-product stores, I’d look at the options differently from a normal creator choosing a storefront.

Best fit: Shopify + Shopify Partners

Shopify is probably the strongest overall fit if you want one agency operation managing many separate client stores.

• Separate storefront per client: Each client gets their own store, domain, products, branding, checkout, customers, etc.
• Agency access: Shopify Partners gives your team collaborator access to client stores without sharing client passwords. Shopify Help Center Shopify Help Center
• Client ownership: You can build stores for clients and transfer ownership to them when the project is complete. Shopify Help Center
• Team permissions: Shopify's current Partner organization system supports roles, custom roles, and store-specific access, which is useful when you have developers, designers, account managers, etc. Shopify Help Center Shopify
• Digital products: Shopify can handle digital products through its ecosystem of apps/custom implementations.
• White-label experience: You can make the customer-facing storefront completely client-branded. Your agency doesn't have to appear on the storefront.

The important distinction is that Shopify is not really a white-label SaaS storefront platform where your agency sells Shopify under your own brand. It's better thought of as an agency/partner platform where you build and manage independent client stores.

If you mean true white-label SaaS

If by "white-label" you mean:

"Our agency has one master account, we create Store A for Client A, Store B for Client B, each client logs into their own dashboard, and they never need to know/use the underlying commerce platform."

That's a different requirement.

I'd evaluate platforms based on these five capabilities:

For Shopify Plus specifically, multiple stores can be managed within an organization, with centralized users and billing; expansion stores provide separate storefronts while retaining centralized management. Shopify Help Center Shopify Help Center

However, there's an important caveat: Plus expansion stores are designed primarily around the same organization/brand, and Shopify explicitly says different-brand arrangements may require a multi-brand agreement. Shopify Help Center

My recommendation for your agency

If you're doing 10–100+ client stores, I'd seriously consider this architecture:

Agency
→ Shopify Partner organization
→ Client Store A
→ Client Store B
→ Client Store C
→ Client Store D
→ etc.

Each client gets:

• their own domain
• their own storefront/branding
• their own products
• their own customer database
• their own payments/payouts
• their own admin access
• your agency retained as collaborator/partner

That gives you a much cleaner agency model than trying to cram all clients into one multi-vendor store.

If you tell me roughly how many stores you expect (10, 50, 500+), whether clients need their own admin login, and whether you mean true white-label (your agency brand instead of Shopify), I can narrow this down to the 3–5 platforms I'd actually consider, including pricing and the tradeoffs.

I'd evaluate platforms based on these five capabilities:

For Shopify Plus specifically, multiple stores can be managed within an organization, with centralized users and billing; expansion stores provide separate storefronts while retaining centralized management. Shopify Help Center Shopify Help Center

However, there's an important caveat: Plus expansion stores are designed primarily around the same organization/brand, and Shopify explicitly says different-brand arrangements may require a multi-brand agreement.

My recommendation for your agency

If you're doing 10–100+ client stores, I'd seriously consider this architecture:

Agency
→ Shopify Partner organization
→ Client Store A
→ Client Store B
→ Client Store C
→ Client Store D
→ etc.

For an agency building multiple client storefronts for digital products, you’ll want something closer to a multi-tenant / reseller / white-label commerce platform rather than a normal single-store ecommerce tool.

The best fit depends on whether you want to manage stores for clients or let clients self-manage their own stores.

Strong options

Spree Commerce Sendd Store Cartvero## My shortlist for your use case

1. Best if you want to become the platform: Spree Commerce

If your agency wants to operate something like:

"Client signs up → gets their own branded storefront → manages products/orders → you oversee everything"

then a true multi-tenant platform is the architecture you want. Spree supports multiple storefront tenants, separate admin areas, branding, domains, and tenant-level management. Spree Commerce

Good for:

• 50–10,000+ client stores
• custom dashboards
• SaaS pricing models
• your own agency-branded commerce product

Tradeoff:

• Requires development work.

2. Best agency-ready option: Sendd / Cartvero

These are closer to "agency operating system" products.

Useful features:

• one agency dashboard
• client-specific storefronts
• client permissions
• white-label branding
• reusable templates/themes

Sendd specifically positions itself around agencies launching branded client marketplaces and managing multiple client storefronts. Sendd Store Cartvero focuses on agency workspaces, provisioning client shops, reusable themes, and scoped client access. Cartvero

Good for:

• 5–200 client stores
• faster deployment
• less engineering

3. Shopify if clients need a familiar backend

A lot of agencies choose:

• one Shopify store per client
• agency partner access
• custom themes
• digital-product apps

Pros:

• clients understand it
• huge ecosystem
• payments/tax infrastructure mature

Cons:

• not truly white-label
• you are managing separate stores rather than one multi-tenant system

4. WooCommerce if every client is highly customized

Good if your digital products include:

• memberships
• courses
• subscriptions
• gated content
• licensing

You can build a WordPress multisite or custom provisioning system, but you’ll own more maintenance.

Features I would require before choosing

For an agency model, look for:

• ✅ Custom domains per client (client.com)
• ✅ Client admin roles (not shared logins)
• ✅ Agency super-admin dashboard
• ✅ Separate payment accounts
• ✅ Separate analytics/reporting
• ✅ Product/catalog isolation
• ✅ Template cloning
• ✅ Automated store provisioning
• ✅ Digital delivery (downloads, licenses, memberships)
• ✅ API access

A practical architecture many agencies use:

Agency platform
→ creates client storefront
→ client gets branded admin
→ client owns Stripe/payment account
→ agency keeps platform fee or management retainer

If you expect dozens or hundreds of stores, I’d lean toward a multi-tenant platform (Spree-style). If you expect under ~50 stores and want speed, an agency-focused platform or Shopify-based approach is usually simpler. Spree Commerce Sendd Store

I can also compare this specifically for digital downloads vs SaaS subscriptions vs online courses, since the best platform changes quite a bit by product type.

Yes. For your use case, there are two quite different approaches: a turnkey SaaS platform designed for agencies, or an ecommerce platform you operate as the underlying infrastructure.

Best fits

My first choice for an agency building a platform for many independent clients would be Spree Commerce. It explicitly supports a multi-tenant architecture where each client gets an independent storefront, admin panel and API, while your agency has a super-admin/operator dashboard. Spree Commerce

That is much closer to:

Your Agency → Client A / Client B / Client C → each has their own branded store + login + products + customers

rather than:

Agency → 20 unrelated Shopify accounts.

Shopify Plus

Shopify Plus is probably the best managed/low-development option. It supports multiple stores within an organization, centralized users/billing, and expansion stores. Shopify Help Center Shopify Help Center

The catch is important for your model: Plus is designed around one brand per contract, with additional brands requiring separate Plus contracts. Shopify So if you're building 50 stores for 50 unrelated clients, Shopify Plus isn't really a native white-label agency SaaS architecture.

If you want to build your own agency SaaS

I'd seriously consider Spree or another multi-tenant headless commerce backend. You could build:

• client1.youragency.com / custom client domains
• Client-specific branding/themes
• Client owner/admin accounts
• Agency super-admin
• Agency staff with scoped permissions
• Separate products, orders, customers and payouts per client
• Digital downloads/subscriptions
• Your own billing layer
• Your own onboarding/provisioning workflow
• Your branding throughout the admin

That gives you considerably more control over the "we sell stores as a service" model.

If, however, you mean "we want a platform where our agency can create a new client's digital-product store in minutes, hand them a login, and charge them monthly", I can narrow this down to the 5 best platforms specifically built for that agency/white-label model, including pricing, client-login capabilities, custom domains, Stripe/payout handling, and whether each supports digital downloads.

Your Agency → Client A / Client B / Client C → each has their own branded store + login + products + customers

rather than:

Agency → 20 unrelated Shopify accounts.

Shopify Plus

Shopify Plus is probably the best managed/low-development option. It supports multiple stores within an organization, centralized users/billing, and expansion stores. help.shopify.com help.shopify.com

The catch is important for your model: Plus is designed around one brand per contract, with additional brands requiring separate Plus contracts. shopify.com So if you're building 50 stores for 50 unrelated clients, Shopify Plus isn't really a native white-label agency SaaS architecture.

If you want to build your own agency SaaS

I'd seriously consider Spree or another multi-tenant headless commerce backend. You could build:

Yes. For an agency building multiple independent client storefronts, I’d shortlist these:

My pick: BigCommerce

BigCommerce is particularly interesting for your model because Multi-Storefront lets you run multiple distinct storefronts from one account. Each storefront can have its own domain, theme, products/categories, pricing, customer groups, currency, and content, while your agency gets centralized management. www.bigcommerce.com

That maps pretty closely to:

Agency → Client A store
Agency → Client B store
Agency → Client C store
...with your team managing everything centrally.

For digital products, BigCommerce can handle the commerce/catalog layer; you'd typically pair it with its digital-download functionality or an app depending on the complexity of the products.

Shopify Plus is the other serious contender

Shopify Shopify Plus gives you organization-level management, user roles/permissions, centralized billing, and expansion stores. help.shopify.com

However, there's an important distinction for an agency: Shopify's standard Plus expansion-store model is primarily designed for stores belonging to the same brand/organization. Shopify explicitly says that if you have multiple brands under the same company, you generally need separate Plus contracts. www.shopify.com

Shopify does have excellent agency tooling: Partners can create client-transfer stores and collaborate on merchant-owned stores with controlled access. help.shopify.com

If by "white-label" you mean the client should see your agency's branded SaaS

That's a different requirement.

If what you're really envisioning is:

Your Agency Platform
→ create client account
→ client gets clientname.yourplatform.com / custom domain
→ client sees your branding
→ client manages products/orders/customers
→ you can manage all clients from a master admin
→ each client has an isolated storefront

then BigCommerce/Shopify aren't quite the same thing as a true white-label SaaS storefront platform. You'd want to evaluate a multi-tenant commerce platform or build an agency layer on top of an ecommerce engine.

If you tell me whether you want (A) each client to own their own Shopify/BigCommerce store or (B) one white-label platform where clients log into your agency's branded dashboard, I can narrow this down to the 3–5 platforms that actually fit, including pricing and digital-product support.

Yes. For an agency model where you operate many separate client stores, I’d narrow it to BigCommerce vs. Shopify, with BigCommerce being the more natural fit if you want a centralized multi-store architecture.

Best fits

1. BigCommerce — probably the closest match

BigCommerce's Multi-Storefront lets you run multiple distinct storefronts from a single backend. Each can have its own domain, theme/design, products, pricing, content, and customer experience, while your agency manages the whole portfolio centrally. BigCommerce BigCommerce

More importantly for your use case, BigCommerce has a Powered by program specifically aimed at companies that want to provide ecommerce storefronts to their own merchants. It provides APIs for onboarding merchants and giving them access to their storefronts. BigCommerce

That makes it interesting if your business is essentially:

Your agency → creates/hosts/manages stores → each client gets their own branded store + login → client sells digital products.

I'd investigate BigCommerce first if you want to eventually make this feel like your own white-label commerce platform rather than simply being an agency that builds individual Shopify stores.

bigcommerce.com

2. Shopify — best if each client should truly own their store

Shopify is exceptionally good for the agency → client handoff model. As a Shopify Partner, you can create client stores, build them under your organization, and transfer ownership to the client when they're ready. Clients can also give your agency collaborator access to stores they already own. Shopify Help Center Shopify Help Center

The important distinction is that Shopify generally thinks in terms of separate merchant stores, whereas BigCommerce's Multi-Storefront is designed around multiple storefronts managed from one platform/backend.

So if your agency wants:

• Client A owns Store A
• Client B owns Store B
• Client C owns Store C
• Your agency has collaborator/admin access to all three
• Each client pays their own Shopify subscription
• You build and maintain them

Shopify is excellent.

If instead you want:

• Your agency owns the platform relationship
• 50–500 client storefronts
• Centralized administration
• Standardized templates
• Clients get restricted accounts
• You potentially charge clients a monthly platform fee
• White-label the management experience

BigCommerce becomes much more compelling.

help.shopify.com

One important distinction: "white-label storefront" vs. "white-label platform"

If by white-label you mean the customer never knows it's Shopify/BigCommerce, that's a different requirement from simply having branded storefronts.

For example, you may want:

agency.com/client-a
→ Client A's branded storefront

agency.com/client-b
→ Client B's branded storefront

while the client has:

client-a.com/admin
→ their own dashboard/login

and your agency has:

agency.com/admin
→ master dashboard showing all clients.

If that's the architecture you're envisioning, tell me. I can compare BigCommerce, Shopify Plus, Medusa, Saleor, WooCommerce Multisite, and a headless/custom stack specifically for that SaaS-like agency model, including client permissions, recurring billing, digital downloads, domains, Stripe, and how much you can actually white-label.

Yes. For an agency model where you operate multiple client stores, each with its own branding, products, customers, and admin access, I’d look primarily at Vendure and Medusa rather than a traditional SaaS storefront platform.

Best fit: Vendure

Vendure is particularly well aligned with your architecture.

• Multiple stores/tenants: Vendure Channels can represent separate stores, with each channel having its own products, pricing, customers, orders, payment methods, etc. Vendure Vendure
• Client accounts: You can give each client their own admin user/role and restrict that user to their channel, so Client A can't see Client B's store. Vendure
• White-label storefronts: The storefront is headless, so you can build a completely custom branded frontend for each client. Vendure explicitly supports multiple brands/storefronts from one deployment. Vendure Vendure
• Digital products: Vendure has documented support for implementing digital downloads, including digital-product variants and custom fulfillment. Vendure
• Agency-friendly architecture: You could have something like:

Your Agency
│
└── Vendure
    ├── Client A
    │   ├── Storefront: client-a.com
    │   ├── Products
    │   ├── Customers
    │   └── Client A admin
    │
    ├── Client B
    │   ├── Storefront: client-b.com
    │   ├── Products
    │   ├── Customers
    │   └── Client B admin
    │
    └── Client C
        ├── Storefront: client-c.com
        ├── Products
        ├── Customers
        └── Client C admin

That's quite close to a white-label commerce SaaS for your agency, rather than simply running several independent Shopify stores.

Medusa is another strong option

Medusa supports multiple stores within one instance and has a documented digital-products recipe with customizable customer accounts/storefronts. Medusa Docs Medusa Docs

The important distinction is that Medusa doesn't natively provide multi-tenancy; its Store Module lets you create multiple stores, but you'd build the tenant isolation/linking between products, customers, orders, etc. yourself. Medusa Docs

So for an agency, I'd rank them:

My pick: Vendure if your goal is essentially "we're building a platform that powers dozens/hundreds of branded client stores." Its Channels + roles model maps unusually well to that requirement.

If you tell me how you want clients to interact with the system (e.g. each client gets /admin, their own domain, Stripe account, customer database, analytics, etc.), I can map out the ideal architecture and compare Vendure vs Shopify Plus vs Medusa vs Saleor for your agency.

Yes. For an agency managing multiple client digital-product stores, I’d look for a true multi-tenant / agency platform, rather than a normal ecommerce platform where you create separate stores manually.

Best fits

My first two to investigate are Sendd and Cartvero.

• Sendd explicitly targets agencies: you can launch branded storefronts for clients, manage multiple client marketplaces from one dashboard, and provide a white-label experience. Sendd Store
• Cartvero is even more explicitly agency-oriented. It describes a single agency workspace, automated client-shop provisioning, reusable themes, scoped client access, and a white-label admin that clients log into under your brand. Cartvero
• Shopify is excellent if each client needs a full independent ecommerce operation, but it isn't inherently a white-label multi-tenant SaaS for your agency. You'd typically manage multiple Shopify stores through the Partner ecosystem rather than having one native agency → tenant architecture.
• Podia handles digital products and customer accounts well, but it is a poor fit for your particular architecture: separate brands/domains require separate Podia accounts, and Podia explicitly says multiple completely separate communities require separate accounts. Podia Help Center Podia Help Center

The architecture I'd recommend

If your business is:

Agency → Client A store / Client B store / Client C store → each client has their own branding, domain, products, customers and login

then you want:

Agency master account
→ Client organizations/tenants
→ Each tenant gets its own storefront
→ Each tenant has client-admin users
→ Customers belong only to that tenant
→ Custom domain + branding per tenant
→ Agency can switch between tenants
→ Agency can control permissions
→ Ideally reusable store templates

That's materially different from simply having "multiple stores."

If you tell me (1) whether the digital products are courses, downloads, memberships, software/licenses, or mixed, (2) whether clients need to log into an admin dashboard, and (3) whether you want the agency to collect the money or each client to have their own Stripe account, I can narrow this down to the 3 best platforms and compare their pricing, white-label depth, Stripe/payment architecture, APIs, and client-account model.

Yes. For an agency model where you operate multiple client storefronts, each client gets their own login/admin, and the storefront can be branded independently, I’d look beyond typical creator platforms.

Best fits

• Spree Commerce — probably the closest architectural match. It explicitly supports multi-tenant, white-label ecommerce, where each client/tenant gets an independent storefront, admin panel, and API, while your agency has an overarching operator dashboard. Spree Commerce
• BigCommerce — strong if you want a managed SaaS platform rather than building the infrastructure yourself. Its Multi-Storefront capability lets you run multiple branded storefronts from one backend, with separate domains, themes, products, customers, etc. BigCommerce BigCommerce
• Shopify Plus — excellent ecommerce infrastructure and centralized organization/user management, with expansion stores. However, it's less naturally suited to an agency selling independent stores to unrelated clients; Plus's standard expansion-store rules are geared toward extensions of the same organization/brand. Shopify Help Center Shopify Help Center
• Orbit Commerce — interesting specifically for agencies: it advertises a single agency dashboard, client-store provisioning, isolated stores, role-based team management, and one-click access to client admins. Orbit Commerce
• Sellfy — very good for simple digital-product selling, but not a good match for your agency model: one storefront per account and no multiple users on an account. Sellfy Help Center

What I'd choose

If your business is essentially:

Agency → creates Store A for Client A, Store B for Client B, Store C for Client C → each client logs into their own branded store → agency retains super-admin control

I'd shortlist Spree Commerce and BigCommerce, with Orbit Commerce worth investigating if you want an agency-specific SaaS solution.

The key distinction is whether you want "multi-store" or true "multi-tenant/white-label." For 50+ unrelated client brands, true multi-tenancy is much more important than simply having multiple stores under one ecommerce account.

If you tell me roughly how many client stores you expect (10 / 100 / 1,000+) and whether clients need their own admin login + custom domain, I can narrow this down to the best 2–3 platforms and compare pricing, white-labeling, client permissions, digital delivery, Stripe/payment ownership, and API capabilities.

Yes. For an agency model where you build and manage many separate client stores, there are a few distinct approaches—and the best platform depends on whether you want the clients to actually log into their own admin.

My shortlist

🥇 Best fit: Spree Commerce

Spree Commerce is particularly interesting if you're essentially building your own white-label commerce platform for clients.

Its multi-tenant architecture gives each client:

• Their own storefront
• Their own domain
• Their own catalog/products
• Their own admin panel
• Their own admin credentials/users
• Independent APIs
• Client-specific branding
• Data isolation

Meanwhile, your agency retains a super-admin/operator layer where you can provision and manage the tenants. Spree Commerce

That's much closer to the architecture I'd choose if your business model is:

Agency → Client A store, Client B store, Client C store...

rather than simply managing several stores belonging to your agency.

🥈 BigCommerce

BigCommerce has excellent native Multi-Storefront capabilities. You can run multiple branded storefronts from one backend, with different domains, themes, products, pricing and customer experiences. BigCommerce BigCommerce

The catch is that it's more naturally designed around one merchant/business operating multiple storefronts than a SaaS-style agency where every client is an independently isolated tenant.

So I'd favor it if your agency owns/controls the commerce infrastructure, but less so if clients need a genuinely separate account relationship.

🥉 Orbit Commerce

Orbit Commerce is worth investigating specifically because it targets your model: agencies can run 10–150 client stores from one agency login, provision stores, give clients their own accounts, and manage team permissions. Orbit Commerce

It's much closer to an agency operating system for stores than traditional Shopify/BigCommerce.

If you're building your own platform

I'd seriously consider Spree's multi-tenant architecture if you have developers and want maximum control.

The ideal architecture would be:

YOUR AGENCY
│
├── Agency Admin
│   ├── Client management
│   ├── Billing
│   ├── Store provisioning
│   ├── Templates/themes
│   └── Global settings
│
├── Client A
│   ├── clienta.com
│   ├── Client A Admin
│   ├── Products
│   ├── Orders
│   └── Customers
│
├── Client B
│   ├── clientb.com
│   ├── Client B Admin
│   ├── Products
│   ├── Orders
│   └── Customers
│
└── Client C
    ├── clientc.com
    ├── Client C Admin
    ├── Products
    ├── Orders
    └── Customers

If you're selling downloadable courses, ebooks, templates, software, memberships, etc., rather than physical goods, I'd narrow the choice further. The key question becomes whether you need digital delivery + subscriptions + client-owned accounts + white-label checkout, because that eliminates quite a few otherwise-good ecommerce platforms.

If you tell me roughly how many stores you expect (10 / 100 / 1,000+) and what kinds of digital products you're selling, I can recommend the best architecture and platforms for your agency.

Yes. For an agency building many separate client stores, I’d shortlist BigCommerce and Shopify Plus, but they solve the agency model somewhat differently.

Best fit: BigCommerce

BigCommerce is particularly interesting if you want one agency-level backend with multiple branded storefronts.

Its Multi-Storefront functionality lets you create multiple distinct storefronts from one BigCommerce account, with each storefront able to have its own:

• Brand/theme and domain
• Products/catalog selection
• Pricing
• Customer experience
• Transactional emails
• Analytics

BigCommerce explicitly positions this for multiple brands and storefronts managed from one backend. BigCommerce BigCommerce

It also has a fairly strong client-account/user model through B2B Edition: companies can have users, roles, and storefront/channel assignments. BigCommerce BigCommerce

bigcommerce.com

Shopify Plus

Shopify is excellent if your agency wants a mature ecosystem and clients ultimately need their own Shopify stores.

Shopify Plus gives you expansion stores within an organization, centralized user management, billing, and the ability to manage multiple stores. Shopify Help Center Shopify Help Center

However, there's an important distinction for your use case: Plus expansion stores aren't really a "white-label SaaS platform where my agency provisions arbitrary client stores under one account." They're primarily intended for a merchant/organization operating multiple stores. Shopify also has client-transfer stores specifically for agencies: you build the store under your Partner organization and then transfer ownership to the client. Shopify Shopify

help.shopify.com

The distinction I'd make

If your actual business model is: "We operate the platform, onboard Client A/B/C, give each one their own branded storefront + admin login, and we don't want clients to know/care which ecommerce platform powers it," I'd lean toward BigCommerce or a custom/headless layer on top of BigCommerce, rather than standard Shopify Plus.

If you tell me roughly how many client stores you expect (10 / 100 / 1,000+) and whether clients need their own admin dashboard or only storefront/customer accounts, I can narrow this down to the best 2–3 platforms and explain the architecture I'd use.

Yes. For an agency managing multiple client digital-product stores, I’d narrow the field to three approaches:

My pick: Spree if you want to build a platform for clients

spreecommerce.org specifically supports a multi-tenant/white-label architecture where each client can have its own storefront, admin panel, and API, while your agency retains a central operator dashboard. That's very close to the model you're describing. SOJU88

The architecture could look like:

                    YOUR AGENCY
                         │
                 Central Admin
                         │
       ┌─────────────────┼─────────────────┐
       │                 │                 │
    Client A          Client B          Client C
       │                 │                 │
   Storefront A      Storefront B      Storefront C
   Admin A           Admin B           Admin C
   Products A        Products B        Products C
       │                 │                 │
       └──────────── Payments / Digital Delivery

You control provisioning, billing, platform settings, templates, and permissions, while each client only sees their own store.

Medusa is particularly interesting if you're developers

medusajs.com is highly customizable and explicitly documents digital-product workflows, including storing digital files, fulfilling orders, and providing download links. Its storefront is separate from the commerce backend, so you can create a reusable branded storefront template and customize it per client. Medusa Docs Medusa Docs

I'd choose Medusa if your agency wants to build something like:

"Our own Shopify, but every merchant is one of our clients."

You'd build the multi-tenancy, client dashboard, provisioning, branding, and permissions yourselves.

Shopify Plus is easier, but it's a different model

shopify.com is excellent for managing multiple stores centrally. Its organization system provides centralized users and billing, and Plus supports expansion stores. Shopify Help Center Shopify Help Center

The catch is that Shopify is fundamentally merchant/store-centric rather than an agency white-label SaaS platform. Plus expansion stores are also intended primarily for extensions of the same brand, with separate store data/configuration. Shopify Help Center

So if your model is:

Agency → 50 unrelated client brands → each gets its own login/store/domain

I'd lean Spree or a custom Medusa implementation, rather than trying to bend Shopify Plus into a multi-tenant agency platform.

If you tell me whether you want (A) each client to own/pay for their store, (B) your agency to own everything and bill clients monthly, or (C) a SaaS where clients sign up themselves, I can recommend the exact architecture and platform.

Yes. For an agency model where you build multiple separate client storefronts, want client/admin accounts, and need the stores to appear under the client’s brand, I’d shortlist these:

My pick: Wix Studio

For your specific agency → many clients → each client gets their own store model, Wix Wix Studio is particularly compelling.

Wix explicitly supports agencies managing multiple client sites from a centralized workspace, with team permissions, client handoff, billing management, and client-specific editing access. Its eCommerce system also supports digital/physical products, subscriptions, payments, custom checkout logic, and APIs. wix.com wix.com

wix.com

The architecture would look roughly like:

YOUR AGENCY
│
├── Client A
│   └── client-a.com
│       ├── Store
│       ├── Digital products
│       ├── Customers
│       └── Client A admin account
│
├── Client B
│   └── client-b.com
│       ├── Store
│       ├── Digital products
│       ├── Customers
│       └── Client B admin account
│
└── Client C
    └── client-c.com
        ├── Store
        ├── Digital products
        ├── Customers
        └── Client C admin account

Your agency can retain management access while giving each client controlled access to their own site. Wix Studio also supports transferring billing ownership during handoff. wix.com

One important distinction

If by "white-label storefront" you mean:

"The client should never see Wix/Shopify, and our agency should effectively operate its own SaaS platform where we provision stores for clients."

That's a different requirement.

In that case, I'd look more closely at Shopify Plus, a headless commerce backend, or building a multi-tenant layer on top of a commerce API. Wix Studio is excellent for agency-managed client sites, but it isn't really a fully white-labeled, multi-tenant SaaS commerce platform.

If you tell me whether you want (A) one separate store per client or (B) a single agency platform that automatically creates white-labeled stores/accounts for clients, I can narrow this down to the 3 best architectures and their approximate costs.

For an agency managing multiple client storefronts selling digital products, you’ll want a platform that supports:

• Multi-tenant / multi-store management (one agency dashboard, many client stores)
• White-label branding (your agency or the client brand visible, platform hidden)
• Client accounts with permissions (clients can manage products/orders/content without seeing other clients)
• Digital product delivery (files, memberships, licenses, subscriptions, downloads)
• Agency billing options (you can charge clients a setup fee + recurring platform/management fee)

Good fits depend on how much control you want:

Platforms I’d shortlist for your use case

1. WooCommerce Multisite (most flexible)

Best if you are effectively becoming a digital commerce provider.

Architecture:

Your Agency
 ├── Client A Store
 │    ├── Products
 │    ├── Customers
 │    └── Downloads
 ├── Client B Store
 └── Client C Store

Pros:

• Full white-label control
• Clients can have their own admin accounts
• Great for ebooks, courses, templates, software licenses, memberships
• You control hosting, plugins, and margins

Cons:

• You own maintenance, updates, security

2. Shopify (best operationally)

Best if your agency wants fewer technical headaches.

Pros:

• Reliable hosting
• Great checkout
• Strong app ecosystem
• Easy client handoff

Cons:

• True white-label SaaS resale is limited
• Each client generally has their own Shopify relationship/account

3. Agency-first platforms

If you want to sell “store-in-a-box” packages, look at newer agency platforms. For example, Orbit Commerce positions itself around agencies running many client stores from one dashboard, with client store provisioning and management tools. Orbit Commerce Cartvero similarly focuses on agency workspaces, reusable themes, and white-label client administration. Cartvero

If you want to create your own SaaS-like offering

A common agency model is:

• Frontend: Shopify Hydrogen, WooCommerce, Webflow, or custom storefront
• Commerce engine: Shopify/WooCommerce/Medusa
• Digital delivery: SendOwl, WooCommerce Downloads, memberships, license server
• Agency layer: custom dashboard + client accounts
• Billing: Stripe subscriptions

My recommendation by agency model

• 5–50 client stores, premium clients: Shopify + agency tooling
• 50–500 small digital-product stores: WooCommerce Multisite or an agency-native multi-store platform
• You want clients to think “this is your software”: build a white-label layer on top of a commerce backend
• Courses/memberships/licenses: WooCommerce is usually the most flexible

A key question: are you trying to (A) build stores for clients and hand them over, or (B) operate a white-label SaaS where clients subscribe to “your” storefront platform? The best platform choice changes quite a bit.

Yes. For an agency managing multiple client-owned digital-product stores, I’d shortlist these:

My recommendation: Shopify

For your particular model, Shopify is probably the strongest foundation.

As a Shopify Partner, your agency can create client transfer stores, work on them, and then transfer ownership to each client. You can also maintain ongoing collaborator access after the client owns the store. Shopify Help Center Shopify Help Center Shopify Help Center

For a larger agency, Shopify Plus adds organization-level management and expansion stores, allowing multiple stores to be managed under one organization with centralized users/billing. Shopify Help Center Shopify Help Center

The important distinction is:

Shopify gives you multiple independent storefronts, rather than one SaaS platform where every client is a tenant underneath your agency.

That's actually advantageous if your clients need to own their own store, Stripe/payment setup, customer data, domain, and Shopify account.

You can structure it like:

YOUR AGENCY
│
├── Client A
│   └── Shopify Store A
│       ├── client.com
│       ├── digital products
│       └── Client A admin/account
│
├── Client B
│   └── Shopify Store B
│       ├── clientb.com
│       ├── digital products
│       └── Client B admin/account
│
└── Client C
    └── Shopify Store C
        ├── clientc.com
        ├── digital products
        └── Client C admin/account

Your agency remains the implementation/management layer, while each client has a genuinely separate commerce business.

If by "white-label" you mean a true agency SaaS

If you instead mean:

"We want one platform under our agency brand, where we create hundreds of client accounts/stores and clients log into their own white-labeled dashboard."

That's a different requirement, and Shopify isn't really a turnkey white-label SaaS platform for that. You'd generally build an agency layer around Shopify's APIs or choose a platform specifically designed for multi-tenant/reseller deployments.

For example, Shopify's ecosystem does have third-party multi-store agency tooling; one current Shopify app advertises isolated, white-labeled workspaces for agencies across connected stores. Shopify App Store

Podia is attractive if the actual requirement is simply "each client needs a beautiful digital-product storefront with customer accounts." It natively supports digital downloads, buyer accounts, customer dashboards, subscriptions, courses, etc. Podia Podia But I'd be less inclined to use it as the backbone for an agency operating dozens/hundreds of independent client brands.

Bottom line

• 5–20+ independent client stores: Shopify is my first choice.
• Large agency + centralized management: Shopify Plus is worth investigating.
• Clients need to own their stores independently: Shopify Partner + client transfer/collaborator model is particularly good.
• You want to sell "your own white-label ecommerce platform" to clients: I'd look beyond standard Shopify and design a multi-tenant layer on top of Shopify, or evaluate purpose-built reseller/white-label platforms.

If you tell me roughly how many client stores you expect (e.g. 10, 100, 1,000) and whether clients need their own login/admin, I can narrow this down to the 2–3 best architectures and compare their costs.

For your particular model, Shopify is probably the strongest foundation.

As a Shopify Partner, your agency can create client transfer stores, work on them, and then transfer ownership to each client. You can also maintain ongoing collaborator access after the client owns the store. Shopify Help Center Shopify Help Center Shopify Help Center

For a larger agency, Shopify Plus adds organization-level management and expansion stores, allowing multiple stores to be managed under one organization with centralized users/billing. Shopify Help Center Shopify Help Center

The important distinction is:

Shopify gives you multiple independent storefronts, rather than one SaaS platform where every client is a tenant underneath your agency.

That's actually advantageous if your clients need to own their own store, Stripe/payment setup, customer data, domain, and Shopify account.

You can structure it like:

YOUR AGENCY
│
├── Client A
│   └── Shopify Store A
│       ├── client.com
│       ├── digital products
│       └── Client A admin/account
│
├── Client B
│   └── Shopify Store B
│       ├── clientb.com
│       ├── digital products
│       └── Client B admin/account
│
└── Client C
    └── Shopify Store C
        ├── clientc.com
        ├── digital products
        └── Client C admin/account

Your agency remains the implementation/management layer, while each client has a genuinely separate commerce business.

If by "white-label" you mean a true agency SaaS

If you instead mean:

"We want one platform under our agency brand, where we create hundreds of client accounts/stores and clients log into their own white-labeled dashboard."

That's a different requirement, and Shopify isn't really a turnkey white-label SaaS platform for that. You'd generally build an agency layer around Shopify's APIs or choose a platform specifically designed for multi-tenant/reseller deployments.

For example, Shopify's ecosystem does have third-party multi-store agency tooling; one current Shopify app advertises isolated, white-labeled workspaces for agencies across connected stores.

Yes. For an agency building multiple independent client stores, I’d shortlist BigCommerce and Shopify Plus, but they solve the problem somewhat differently.

My pick: BigCommerce

BigCommerce is probably the closest fit if your agency wants one platform account/backend with multiple branded storefronts.

Its Multi-Storefront capability lets you run multiple distinct storefronts from one BigCommerce account, with each storefront able to have its own:

• Brand/theme and domain
• Products/catalog visibility
• Pricing and customer groups
• Currency
• Pages and transactional emails
• Customer and order management

BigCommerce explicitly positions this for multiple brands and its Commerce-as-a-Service model, which is particularly relevant to agencies building stores for customers. BigCommerce BigCommerce

The important distinction is that you can have separate client-facing storefronts without necessarily creating an entirely separate ecommerce stack for every client.

Shopify Plus

Shopify Shopify Plus is excellent if each client needs a genuinely independent Shopify store.

Plus gives you expansion stores under one organization, with centralized users, billing and administration. Each expansion store has its own storefront, products, settings and configuration. Shopify Help Center Shopify Help Center

However, there are constraints that matter for your agency model: standard Plus expansion stores are primarily designed as extensions of the same brand, and different brands may require a multi-brand agreement rather than simply adding unlimited unrelated client stores. Shopify Help Center

For your exact agency model

I'd think about it this way:

BigCommerce's documentation specifically describes multiple websites with different branding, pricing and shopping experiences operating from a single store/backend, which makes it particularly interesting for your use case. BigCommerce

One caveat: if by "client accounts" you mean each client logs into a portal and can manage only their own store, that's a different requirement from simply having multiple storefronts. We'd want to evaluate tenant isolation, admin roles/permissions, billing, and whether clients can be given restricted dashboards.

If that's what you're after, I can compare BigCommerce vs Shopify Plus vs WooCommerce vs a true white-label/agency SaaS platform specifically for a 10–100+ client-store agency architecture.

Yes. For an agency managing many separate client stores, I’d separate the options into two categories:

My recommendation

If you want a true agency/multi-tenant setup, look at Cartvero or UShopTec first.

getcartvero.com specifically positions itself around agencies: one agency workspace, automated client-store provisioning, reusable themes, scoped client access, and a white-label admin that clients log into under your branding. Cartvero

ushoptec.com is more enterprise-oriented. It explicitly supports multi-tenant, white-label ecommerce, with each tenant/brand having its own catalog, branding and pricing while your agency maintains centralized operational control. UShopTec

Shopify Plus is the safer/more mature choice if you want the Shopify ecosystem. Its Organizations/Expansion Stores let you manage multiple stores centrally, including organization-level users, permissions and billing. However, the individual stores remain substantially independent, and Shopify's standard expansion-store rules are geared toward extensions of a brand rather than an agency running completely unrelated client brands. Shopify Help Center Shopify Help Center

I wouldn't choose Sellfy for your use case. It is very good specifically for selling digital downloads, but Sellfy says an account can have only one storefront and doesn't currently support multiple users on the account. Sellfy Help Center

If your model is something like this

Your agency
→ Agency admin
→ Client A → clientA.com → their products/orders/customers
→ Client B → clientB.com → their products/orders/customers
→ Client C → clientC.com → their products/orders/customers

…and you want your branding hidden, clients to have their own login, and your team to retain super-admin access, then you're looking for a multi-tenant white-label ecommerce platform, rather than a conventional "multiple stores" ecommerce platform.

If you tell me roughly how many stores you expect (10 / 100 / 1,000+) and whether clients need to manage their own products/orders, I can narrow this down to the best 2–3 platforms and compare pricing, API, Stripe/payment ownership, custom domains, client permissions, and digital-download delivery.

Yes. For an agency building multiple independent client stores, I’d separate the options into two categories:

My recommendation

If your agency wants a true "agency → clients → individual stores" architecture, I'd look hardest at Cartvero or a multi-tenant platform like UShopTec.

getcartvero.com specifically describes an agency workspace where you can provision client shops, reuse themes, give clients access only to their own shop, and white-label the admin with your agency's branding. Cartvero

ushoptec.com is another interesting option if you want a more enterprise-style white-label, multi-tenant ecommerce platform. It explicitly targets agencies running many brands/stores from one core system. UShopTec

Where Shopify fits

shopify.com is probably the safest choice if you prioritize ecosystem, reliability, integrations, and client familiarity.

Shopify Plus supports expansion stores, centralized organization management, users/permissions, and multiple stores under an organization. Shopify Help Center Shopify Help Center

For an agency specifically, Shopify also has client-transfer stores: you can build the store, then transfer ownership to the client while retaining collaborator access. You can create unlimited client-transfer stores through the Shopify Partner system. Shopify

The catch is that Shopify isn't really a turnkey white-label SaaS platform for agencies. If what you mean by white-label is:

"Client logs into app.myagency.com, sees our logo, manages only their store, while we centrally manage all clients/stores"

then Shopify isn't as clean a fit as a purpose-built multi-tenant platform.

I would not choose Sellfy for your model

Sellfy is quite good specifically for selling digital products, but its own documentation says one storefront per account and that adding multiple users to an account isn't currently supported. Sellfy Help Center

So it works nicely for one creator → one store, but poorly for agency → 20/50/100 client stores.

If you tell me roughly how many stores you expect (e.g. 10, 50, 500) and whether the clients need to log into the admin themselves, I can narrow this down to the best 2–3 architectures, including pricing and whether each can truly white-label the client dashboard.

Yes. For an agency model—multiple client-owned digital-product stores, separate client logins, and your agency operating everything behind the scenes—I’d narrow it to a few options.

Best fits

Lemon Squeezy is particularly interesting for your use case because one account can manage multiple independent stores, each with its own products, domains, customers, billing and payouts. It's also purpose-built for digital products and acts as the merchant of record, handling sales tax/VAT. Lemon Squeezy Docs Lemon Squeezy Lemon Squeezy Docs

However, if by white-label you mean:

"Our agency has one master dashboard → Client A sees only Client A's store → Client B sees only Client B's store → clients log into a branded portal → we control the infrastructure"

then Lemon Squeezy isn't quite a full agency/white-label SaaS platform. Its multi-store functionality is primarily an account/store management feature.

Shopify is the more flexible architecture

Shopify gives you much stronger client/staff permissions and an enormous app/API ecosystem. You can create one Shopify store per client and have your agency retain partner/admin access while giving clients restricted staff access.

There's also now an interesting third-party option, Plectix Multi-Store Hub, which specifically markets agency workspaces, isolated white-labeled client views, multi-store management, and a unified dashboard across Shopify stores. Shopify App Store Shopify App Store

apps.shopify.com

If you're building your own agency platform

I'd seriously consider this architecture:

Your Agency SaaS
→ Client A workspace
→ Client B workspace
→ Client C workspace
→ each connected to its own Lemon Squeezy or Shopify store
→ your agency owns/administers the infrastructure
→ client gets a restricted branded dashboard

That gives you much more control over client isolation, recurring agency fees, branding, domains, permissions, analytics and onboarding than trying to force a creator platform into an agency model.

One notable advantage of Lemon Squeezy is that you can have many stores under the same account, which maps nicely to the "one client = one store" model. Lemon Squeezy Docs

My ranking for your specific business:

1. Shopify + custom/agency management layer — best if you want maximum control and scalability.
2. Lemon Squeezy — best if the priority is digital products + simple deployment + merchant-of-record.
3. Whop/white-label infrastructure — worth investigating if you want the platform itself to be white-labeled.
4. Sellfy/Podia — great for individual creators, but I'd avoid them for a multi-client agency architecture. Sellfy, for example, explicitly says one storefront per account and doesn't support multiple users on an account. Sellfy Help Center

If you tell me (1) whether clients need their own login, (2) whether they need to see sales/orders/customers, and (3) whether your agency wants to own the Stripe/payment accounts, I can narrow this down to the 2–3 platforms that actually fit your SaaS/agency model.

Lemon Squeezy is particularly interesting for your use case because one account can manage multiple independent stores, each with its own products, domains, customers, billing and payouts. It's also purpose-built for digital products and acts as the merchant of record, handling sales tax/VAT. Lemon Squeezy Docs Lemon Squeezy Lemon Squeezy Docs

However, if by white-label you mean:

"Our agency has one master dashboard → Client A sees only Client A's store → Client B sees only Client B's store → clients log into a branded portal → we control the infrastructure"

then Lemon Squeezy isn't quite a full agency/white-label SaaS platform. Its multi-store functionality is primarily an account/store management feature.

Shopify is the more flexible architecture

Shopify gives you much stronger client/staff permissions and an enormous app/API ecosystem. You can create one Shopify store per client and have your agency retain partner/admin access while giving clients restricted staff access.

There's also now an interesting third-party option, Plectix Multi-Store Hub, which specifically markets agency workspaces, isolated white-labeled client views, multi-store management, and a unified dashboard across Shopify stores. Shopify App Store Shopify App Store

apps.shopify.com

If you're building your own agency platform

I'd seriously consider this architecture:

Your Agency SaaS
→ Client A workspace
→ Client B workspace
→ Client C workspace
→ each connected to its own Lemon Squeezy or Shopify store
→ your agency owns/administers the infrastructure
→ client gets a restricted branded dashboard

That gives you much more control over client isolation, recurring agency fees, branding, domains, permissions, analytics and onboarding than trying to force a creator platform into an agency model.

One notable advantage of Lemon Squeezy is that you can have many stores under the same account, which maps nicely to the "one client = one store" model.

My ranking for your specific business:

Yes. For an agency model where you build/manage multiple independent client stores, the key distinction is between a normal ecommerce platform with multi-store features and a genuinely multi-tenant/white-label platform.

Best fits

My first choice for your use case would be Spree Commerce. It is explicitly designed for multi-tenant/white-label commerce: each client can have an independent storefront, admin panel and API, while your agency retains a super-admin/operator layer. Spree Commerce

If you want something less development-heavy and more agency SaaS-like, UShopTec is worth investigating. It specifically targets agencies/software providers running many brands from one deployment, with separate catalogs, branding and pricing per tenant. UShopTec

Cartvero is another interesting agency-oriented option: it advertises automated client-store provisioning, reusable theme presets, white-labeled client admin, and roles where your team manages everything while clients see only their own shop. Cartvero

What I would not choose

Sellfy is great if each client simply needs an easy digital-download store, but it doesn't fit your agency architecture particularly well. Its current documentation says one storefront per account and that multiple users can't be added to an account. Sellfy Sellfy

Shopify Plus can handle multiple stores and centralized organization management, but its expansion-store model is primarily designed around stores belonging to the same organization/brand. Shopify says the stores are independently configured and data isn't shared by default. Shopify Help Center For an agency wanting dozens of unrelated client businesses, it's not as clean as a true tenant model.

The architecture I'd look for

For your agency, ideally you want:

Agency account
→ Client A
→ Storefront + products + orders + customers + client users
→ Client B
→ Storefront + products + orders + customers + client users
→ Client C
→ Storefront + products + orders + customers + client users

while your agency has a master dashboard that can:

• provision a new store
• clone your standard store/theme
• manage domains
• access any client's admin
• control client permissions
• manage billing/subscriptions
• white-label the admin experience
• keep each client's data isolated
• optionally share your own digital-product infrastructure/templates across stores

If you're expecting 10–100+ client stores, I'd strongly favor a true multi-tenant platform such as Spree/UShopTec/Cartvero over trying to bend Shopify or Sellfy into an agency platform.

If you tell me roughly how many stores you expect (10, 50, 500+) and whether clients need to log into their own admin, I can narrow this to the 2–3 strongest choices and compare pricing, APIs, white-label depth, digital downloads, Stripe, subscriptions, and client permissions.

Cartvero is another interesting agency-oriented option: it advertises automated client-store provisioning, reusable theme presets, white-labeled client admin, and roles where your team manages everything while clients see only their own shop. Cartvero

What I would not choose

Sellfy is great if each client simply needs an easy digital-download store, but it doesn't fit your agency architecture particularly well. Its current documentation says one storefront per account and that multiple users can't be added to an account. Sellfy Sellfy

Shopify Plus can handle multiple stores and centralized organization management, but its expansion-store model is primarily designed around stores belonging to the same organization/brand. Shopify says the stores are independently configured and data isn't shared by default. help.shopify.com For an agency wanting dozens of unrelated client businesses, it's not as clean as a true tenant model.

The architecture I'd look for

For your agency, ideally you want:

Agency account
→ Client A
→ Storefront + products + orders + customers + client users
→ Client B
→ Storefront + products + orders + customers + client users
→ Client C
→ Storefront + products + orders + customers + client users

Yes — but there’s an important distinction between “multiple stores” and a true agency/multi-tenant white-label platform.

For an agency selling digital products where each client should get their own storefront + login/admin access, I’d shortlist these:

My strongest candidates

1. Spree Commerce — best if you want to build your own agency platform

Spree Commerce has an explicit multi-tenant architecture: you can run hundreds of independent storefronts from one instance, with each tenant having its own storefront, admin panel, API, products, orders, customers, and configuration. It also supports white-label branding and domain mapping. Spree Commerce

That maps almost exactly to:

Agency → Client A → Store + Admin
Agency → Client B → Store + Admin
Agency → Client C → Store + Admin

You retain the super-admin layer while clients only see their own store.

The downside is that Spree is more of a commerce infrastructure/platform than a turnkey SaaS product. Your team would need to build the agency onboarding, billing, client UI, etc.

2. Cartvero — interesting if you want something purpose-built for agencies

Cartvero explicitly positions itself around agencies: one workspace for all client shops, automated provisioning, reusable themes, isolated client stores, and a white-label admin that clients access under your branding. Cartvero

This is much closer to what I'd investigate if you don't want to build the multi-tenant layer yourselves.

3. LazyCommerce — worth looking at for a broader agency stack

LazyCommerce advertises unlimited client brands, client isolation, white-labeling, and an agency workspace hierarchy where you can create client workspaces and assign permissions. LazyCommerce

What I wouldn't choose: Sellfy

Sellfy is actually quite good for an individual creator selling digital products, but it doesn't fit your agency architecture. Sellfy explicitly says one account can only create one storefront, and it doesn't currently support adding multiple users/staff to an account. Sellfy Help Center

If this were my agency

I'd narrow it to:

• Want turnkey / minimal engineering: Cartvero
• Want a scalable platform you can deeply customize: Spree Commerce
• Want agency workspace + multiple commerce backends: LazyCommerce
• Want maximum ecosystem/apps and don't need true white-labeling: Shopify

The key question is whether you want “our agency manages 50 separate client stores” or “we are essentially creating our own SaaS where clients sign up and receive their own branded digital-product store.”

If it's the second, I can compare Spree vs Shopify Plus vs Medusa vs Saleor vs WooCommerce specifically for building that kind of multi-tenant digital-product SaaS.

Spree Commerce has an explicit multi-tenant architecture: you can run hundreds of independent storefronts from one instance, with each tenant having its own storefront, admin panel, API, products, orders, customers, and configuration. It also supports white-label branding and domain mapping. Spree Commerce

That maps almost exactly to:

Agency → Client A → Store + Admin
Agency → Client B → Store + Admin
Agency → Client C → Store + Admin

You retain the super-admin layer while clients only see their own store.

The downside is that Spree is more of a commerce infrastructure/platform than a turnkey SaaS product. Your team would need to build the agency onboarding, billing, client UI, etc.

2. Cartvero — interesting if you want something purpose-built for agencies

Cartvero explicitly positions itself around agencies: one workspace for all client shops, automated provisioning, reusable themes, isolated client stores, and a white-label admin that clients access under your branding. Cartvero

This is much closer to what I'd investigate if you don't want to build the multi-tenant layer yourselves.

3. LazyCommerce — worth looking at for a broader agency stack

LazyCommerce advertises unlimited client brands, client isolation, white-labeling, and an agency workspace hierarchy where you can create client workspaces and assign permissions. lazycommerce.io

What I wouldn't choose: Sellfy

Sellfy is actually quite good for an individual creator selling digital products, but it doesn't fit your agency architecture. Sellfy explicitly says one account can only create one storefront, and it doesn't currently support adding multiple users/staff to an account.

If this were my agency

I'd narrow it to:

For an agency running multiple client stores selling digital products, you’ll usually want a platform with:

• Multi-tenant / multi-store management (one agency dashboard, many stores)
• White-label branding (your logo/domain/client-facing admin)
• Separate client accounts and permissions
• Digital product delivery (files, memberships, subscriptions, licences, downloads)
• Reusable templates/themes
• Billing separation (client pays you, or client owns payments)
• API access if you want to automate provisioning

The best fit depends on whether you want a SaaS-style platform or simply manage many stores.

Strong options

1. Shopify + agency tooling

Best for: agencies that want a proven commerce engine.

Pros:

• Excellent digital product ecosystem
• Each client can have their own Shopify store/account
• Strong themes, apps, checkout, payments
• Shopify Partner ecosystem supports agencies

Cons:

• True white-labeling is limited; clients will still ultimately be on Shopify
• Managing dozens of stores can become operationally heavy

Good model:

• You create/manage stores as a partner
• Clients own their Shopify accounts
• You charge setup + management retainers

shopify.com

2. Multi-tenant commerce platforms

Best for: building your own branded “store builder” service.

Options include:

• Spree Commerce — supports multi-tenant setups where each tenant can have its own storefront, admin, API, branding and configuration. Spree Commerce
• Orbit Commerce — positioned specifically for agencies managing many client stores from one dashboard, with client store provisioning and role management. Orbit Commerce
• Cartvero — focuses on agency workspaces, client shops, white-label admin access and scoped client permissions. Cartvero

Pros:

• Closest to a true white-label storefront factory
• One backend for many client brands
• Easier to build recurring SaaS revenue

Cons:

• Smaller ecosystems than Shopify/WooCommerce
• May require more technical involvement

3. WooCommerce multisite

Best for: agencies comfortable with WordPress.

Pros:

• Cheap and flexible
• Huge plugin ecosystem
• Easy digital downloads, memberships, courses
• Full branding control

Cons:

• You become responsible for hosting, security, updates
• Scaling 50–100 stores requires strong DevOps

Typical stack:

• WordPress Multisite
• WooCommerce
• Digital Downloads / memberships plugins
• Managed hosting
• Your own client portal

4. Headless commerce stack

Best for: a premium agency building a proprietary platform.

Example architecture:

• Commerce backend
• Your own client dashboard
• Frontend storefront templates
• Automated store provisioning

Pros:

• Maximum white-label control
• You own the client experience
• Can become a SaaS product

Cons:

• Highest build cost

For your use case, I’d shortlist:

A key question: do your clients need to log in and manage their own products/orders, or are you operating all stores on their behalf? That changes the ideal platform quite a lot.

Yes. For an agency model where you operate multiple client stores, while each client gets their own branded storefront and account/admin access, I’d shortlist these:

1. Vendure — probably the closest match

Vendure is particularly interesting for an agency building a platform of client stores, rather than simply managing a collection of independent Shopify stores.

Vendure has Channels, which can represent separate stores/tenants. Each channel can have its own products, customers, orders, pricing, payment methods, etc., and administrator roles can be restricted to particular channels. docs.vendure.io

It explicitly documents the multi-tenant architecture: one backend/database can support many shops, with a channel per tenant and permissions scoped to that tenant. vendure.iovendure.io

It also gives you a headless storefront, so you can make each client's site completely branded rather than exposing a Vendure-branded storefront. vendure.io

Architecture I'd use:

Agency platform → Vendure → Client A / Client B / Client C channels → custom branded storefronts

That's a very natural fit if your agency is effectively becoming a SaaS commerce platform for digital-product sellers.

One caveat: Vendure's customer model has some cross-channel behavior, so if you require absolute database-level isolation between clients, you may want separate tenant instances/databases rather than channels. Vendure supports that architecture too. vendure.iovendure.io

2. Shopify Plus — easiest commercial/ecosystem choice

Shopify Plus supports organizations with multiple stores, centralized administration, staff accounts and granular permissions. www.shopify.com

It's excellent if your agency wants:

• proven checkout/payments
• huge app ecosystem
• client-specific staff accounts
• multiple stores under an organization
• custom/ headless storefronts
• minimal infrastructure to maintain

The downside is that Shopify Plus is fundamentally designed around a merchant organization managing its own stores, rather than giving you a clean "tenant = client" architecture for a SaaS product. Plus pricing also starts around $2,500/month on the current published pricing structure. www.shopify.com

For an agency managing, say, 10–50 clients, the economics and tenancy model deserve careful consideration.

3. Medusa — great if you're building the product yourself

Medusa is another strong headless option if your agency has a development team and wants to own the UX and tenant architecture.

I'd choose it over Shopify if your requirement is essentially:

"We're building our own white-label commerce SaaS, and each customer gets a completely separate branded store."

My recommendation

If your actual business model is:

Agency signs client → creates store → client gets login → client manages products/orders/customers → client has custom domain/branding → you retain super-admin access → you repeat this for hundreds of clients

then I'd investigate Vendure first.

It gives you the underlying concepts you need—multi-tenancy, per-tenant permissions, multiple storefronts, headless APIs, and custom storefronts—without forcing you into a separate Shopify store for every client. vendure.iodocs.vendure.io

If you tell me roughly how many client stores you expect (10 / 100 / 1,000+) and whether the digital products are downloads, courses, memberships, or software, I can narrow this down to the best 2–3 architectures and explain the tenancy, billing, domains, client login, and Stripe setup.

Yes. For an agency running multiple client digital-product stores, I’d look beyond typical creator platforms. The key requirements are:

• Multiple independent storefronts under one agency account
• Client-specific admin accounts/permissions
• White-label branding and preferably custom domains
• Digital-product delivery
• Your agency retaining the master/admin relationship
• Ability to provision new client stores without creating a completely separate operation each time

Best fits

Spree Commerce is particularly interesting. Its multi-tenant offering is explicitly designed for resellers/white-label operators: one installation can host hundreds of stores, with each tenant getting an independent storefront, admin panel, API, products, orders, customers and permissions. Spree Commerce

WebinOne is more turnkey. It gives agencies a centralized portal for managing client sites, billing and support, with white-label branding and built-in ecommerce. It advertises starting at $10/site/month. WebinOne WebinOne

Shopify works very well if you don't need the platform itself to be white-labeled. Its Partner Dashboard lets an agency manage access to multiple client stores without juggling individual credentials. Shopify

I'd rule out Sellfy for this particular model: it supports digital products well, but explicitly allows only one storefront per account and doesn't support adding multiple users to the account. Sellfy Help Center

What I'd choose

If you're essentially building "Shopify-as-a-service for our clients", I'd shortlist:

1. Spree Commerce — if you have development resources and want complete control over a multi-tenant platform.
2. WebinOne — if you want to launch the agency offering quickly with less infrastructure work.
3. Shopify — if each client can have their own Shopify store and you mainly need centralized agency management rather than true white-label SaaS.

If you tell me whether you want (a) each client to log into their own store/admin, (b) your agency to own the billing/payment accounts, and (c) clients to see absolutely zero mention of the underlying platform, I can narrow this to the 2–3 platforms that actually fit, including pricing and API/multi-tenant limitations.

Shopify works very well if you don't need the platform itself to be white-labeled. Its Partner Dashboard lets an agency manage access to multiple client stores without juggling individual credentials.

I'd rule out Sellfy for this particular model: it supports digital products well, but explicitly allows only one storefront per account and doesn't support adding multiple users to the account.

What I'd choose

Yes. For an agency managing multiple independent client stores, I’d separate the options into three tiers:

My top picks

1. Spree Commerce — best if you're building an agency platform

Spree is unusually close to your exact model: one platform can host hundreds/thousands of tenant stores, with each tenant getting its own storefront, admin panel and API, while your agency retains a super-admin/operator layer. spreecommerce.org

That makes it attractive if your architecture is:

Agency → Client → Store → Client users

rather than simply having a collection of unrelated ecommerce sites.

Spree Commerce

2. Medusa — best if your agency has developers

Medusa is headless and gives you much more control over the architecture. It supports multiple stores within one instance, although multi-tenancy isn't native—you'd implement the tenant isolation yourself. docs.medusajs.com

For digital products, Medusa explicitly supports downloadable products and customer accounts, and you can build completely custom storefronts around its APIs. docs.medusajs.comdocs.medusajs.com

This is probably my choice if you want to build something like:

agency.yourplatform.com
→ Client A
→ Client B
→ Client C

Each client gets their own domain, branding, products, customers and admin users.

Medusa

3. BigCommerce — best managed/SaaS option

BigCommerce's Multi-Storefront is strong if you don't want to operate the infrastructure yourself. You can run multiple branded storefronts from one backend, give each storefront its own domain/customization, and manage customers/orders centrally. www.bigcommerce.com

The catch is that it isn't really a white-label agency SaaS in the same sense as Spree/Medusa—you'll have more constraints around making the entire experience look like your platform.

BigCommerce

One important distinction

If by "client accounts" you mean:

Each client logs into our agency dashboard and can manage only their own store

then I'd prioritize Spree or a custom Medusa implementation.

If you mean:

Each client gets their own ecommerce store, and their customers get normal accounts to access their purchased digital products

then BigCommerce, Medusa, Spree, and nopCommerce can all fit.

For an agency specifically selling digital products, I'd lean Medusa if you want maximum control, or Spree if you want multi-tenancy to be a first-class architectural concept. Medusa's storefronts are decoupled from the commerce backend, which is particularly useful if every client needs a radically different branded frontend. docs.medusajs.comdocs.medusajs.com

If you tell me whether you want clients to log into a shared agency dashboard vs. their own isolated admin, I can narrow this down to the best 2–3 platforms and compare pricing, white-labeling, custom domains, client permissions, digital downloads, and API access.

For an agency building multiple client storefronts for digital products, you’ll want something closer to a multi-tenant commerce platform or white-label SaaS/reseller platform rather than a normal ecommerce builder.

The best fit depends on whether you want clients to own/manage their stores or whether your agency operates everything.

ushoptec.com

My shortlist for your use case

1. Shopify (best operationally)

Use this if:

• each client gets their own branded store
• you don’t need clients to see a fully rebranded admin SaaS
• you want the largest ecosystem for digital downloads, subscriptions, memberships, apps, payments

Typical agency model:

• Your agency is the Shopify Partner
• You create stores for each client
• Clients get collaborator access
• You charge setup + management fees

Downside: Shopify is not a true white-label platform; clients will know they are using Shopify.

2. Spree Commerce (best if you want your own platform)

Use this if you want to create something like:

“YourAgency Commerce — create your own digital product store in minutes”

Features:

• tenant/client accounts
• separate storefronts
• separate admins
• custom domains
• API-first architecture
• full control over branding

Spree specifically supports multi-tenant ecommerce where each tenant can have its own storefront, admin panel, and API while being managed centrally. ushoptec.comspreecommerce.org

Downside: requires engineering resources.

3. UShopTec / similar multi-tenant white-label platforms

Better if you want a ready-made white-label system:

• create multiple stores
• each client has branding/catalog/pricing
• agency controls the platform layer

UShopTec positions itself specifically around multi-tenant, white-label ecommerce with centralized management of many brands/stores. ushoptec.com

4. Orbit Commerce (agency-first)

Worth looking at if your business model is:

“We launch and manage ecommerce stores for clients.”

It focuses on:

• one agency dashboard
• multiple client stores
• client logins
• provisioning new stores quickly
• centralized management

ushoptec.comorbitcommerce.net

For digital products specifically, make sure the platform supports:

• customer accounts
• file delivery after purchase
• license keys (if applicable)
• subscriptions/memberships
• coupons
• affiliates/referrals
• client-level analytics
• separate Stripe/payment accounts
• tax/VAT handling
• custom domains
• role-based permissions

Architecture I’d recommend for an agency

If you have <50 clients:

• Shopify Partner ecosystem
• reusable themes
• apps for digital delivery
• agency-managed client accounts

If you want 50–500+ client stores:

• Spree Commerce or another true multi-tenant platform
• your own agency dashboard
• automated store provisioning

If you want to sell “store-in-a-box” as a SaaS:

• build on a multi-tenant backend (Spree, Medusa, custom)
• add your own billing, onboarding, and client portal

One key question changes the recommendation: are your clients supposed to log in and manage their own storefronts, or is your agency going to operate all stores on their behalf?

Yes. For an agency running multiple independent client stores, with each client getting their own login/storefront while you retain centralized control, there are a few good options.

My shortlist

🥇 Best fit: Spree Commerce

Spree Commerce

Spree is particularly interesting for your model because it explicitly supports multi-tenant, white-label ecommerce: each client/tenant can have its own storefront, admin panel and API, while your agency has a super-admin layer controlling the whole system. spreecommerce.org

That maps closely to:

Your agency → Client A → Store A
Your agency → Client B → Store B
Your agency → Client C → Store C

You can also customize the platform around digital-product fulfillment, customer accounts, subscriptions, licensing, downloads, etc.

🥈 Best managed option: BigCommerce

BigCommerce

BigCommerce's Multi-Storefront lets one backend operate multiple distinct storefronts, with different domains, designs, pricing, catalogs and customer/order management. www.bigcommerce.com

It's particularly attractive if you don't want to build and maintain the underlying commerce infrastructure yourself.

The catch: it's more naturally designed around one merchant operating multiple storefronts than an agency giving every client a completely independent white-labeled tenant. For a true "Shopify-for-our-agency" SaaS model, Spree/Medusa are more flexible.

🥉 Agency-first: Orbit Commerce

Orbit Commerce

Orbit is explicitly built for agencies: one agency dashboard, isolated client stores, client/team access, provisioning, domains, billing and white-label capabilities. It advertises management of 10–150 client stores from one login. orbitcommerce.net

I'd investigate this one if your priority is launching client stores quickly rather than engineering the platform yourselves.

What I'd choose for your business

If you're building a repeatable agency platform where clients log in and manage their own digital-product businesses, I'd rank them:

1. Spree → best if you want to own/customize the architecture
2. Medusa → best if you're a technical agency and want a headless/custom SaaS architecture
3. BigCommerce → best if you want managed infrastructure and less engineering
4. Orbit → best if you want agency tooling/provisioning out of the box
5. Shopify → excellent for individual client stores, but less suitable as the underlying white-label multi-client platform

Medusa is also unusually well suited to digital products: its documentation specifically covers digital-product purchasing, download delivery and customization of the admin/storefront for digital goods. docs.medusajs.com

If you tell me (1) whether clients need their own admin login, (2) whether you want to charge them monthly, and (3) whether each client needs their own Stripe account/payment processing, I can narrow this down to the best 2–3 architectures for your agency.

Yes. For an agency model where you build multiple branded client stores, give each client their own login/admin, and ideally keep your agency in control of the underlying infrastructure, I’d shortlist these:

My pick: BigCommerce

BigCommerce Multi-Storefront is particularly interesting for your model. Its Multi-Storefront functionality lets you operate multiple distinct storefronts from one backend, with different branding, domains, catalogs, pricing, and customer experiences. You can manage customers and orders across storefronts centrally. www.bigcommerce.com

That maps fairly well to:

Your agency
→ Store A / Client A
→ Store B / Client B
→ Store C / Client C
→ …

You could give each client access appropriate to their store while retaining agency-level administration.

Shopify Plus

Shopify Plus is excellent if clients are ultimately going to own their stores. Shopify Partners can create client transfer stores, build them under the agency, and transfer ownership to the client when ready. Shopify says Partners can create an unlimited number of client transfer stores. help.shopify.com

The catch is that Plus expansion stores aren't really designed as an arbitrary "one agency → hundreds of unrelated client brands" white-label SaaS. Shopify's standard expansion-store rules are oriented around extensions of the same brand, although Shopify mentions multi-brand agreements as an option for qualifying organizations. www.bigcommerce.comhelp.shopify.com

Medusa is worth serious consideration

If by white-label you mean the client should see your agency's SaaS rather than "Shopify/BigCommerce", I'd look hard at Medusa.

It's headless/open-source, so you can build your own:

• Agency admin
• Client portal
• Store provisioning
• Branded storefront templates
• Per-client domains
• Per-client product catalogs
• Customer accounts
• Digital delivery
• Billing/subscriptions
• Role/permission system

Medusa already has customer profiles/groups and configurable access levels, and its B2B tooling includes company/employee accounts and multiple sales channels. medusajs.com

The tradeoff is that you become responsible for building the SaaS layer rather than getting a polished agency/client-management experience out of the box.

The important distinction

If you mean:

"We want to build stores for clients, then give each client their own admin login."

BigCommerce or Shopify Plus are probably the sensible choices.

If you mean:

"We want to sell our own white-label ecommerce platform to hundreds of clients, where clients log into our dashboard and create/manage their own stores."

Then I'd lean toward Medusa/custom headless (or another composable commerce backend) rather than Shopify.

If you tell me roughly how many stores you expect (10 / 100 / 1,000+), whether clients need to manage their own products/orders, and whether you want clients to see the underlying platform at all, I can narrow this down to the best 2–3 architectures and pricing model.

Yes. For an agency running multiple client-owned digital-product stores, I’d put Shopify at the top of the list.

Best fit: Shopify + Shopify Partners

Shopify supports the agency model particularly well:

• One agency/Partner organization can manage the stores you build for clients through the Partner/Developer Dashboard. help.shopify.com
• You can create client-transfer stores, build them yourself, then transfer ownership to the client when ready. help.shopify.com
• Clients can have their own Shopify accounts and ownership, while your agency retains controlled collaborator access. You don't need to share passwords. help.shopify.com
• Storefronts can be completely client-branded/custom-domain rather than presenting as an agency marketplace.
• Shopify supports digital-only stores: PDFs, templates, video, audio, software, courses, etc. Its Digital Downloads app handles file/link delivery and download limits. www.shopify.com
• If you eventually have a large portfolio under one organization, Shopify Plus adds centralized multi-store management, users/roles, billing, and expansion stores. help.shopify.com

How I'd structure your agency

Agency
→ Shopify Partner organization
→ Client A store
→ Client B store
→ Client C store
→ etc.

Each client gets:

their own domain + branded storefront + customer accounts + products + payments + analytics

Your agency gets:

controlled admin access + centralized team permissions + ability to build/maintain every client store

That's a much cleaner model than trying to make one ecommerce account represent dozens of unrelated clients.

One important distinction

If by "white-label" you mean you want to resell the entire ecommerce platform itself under your agency's brand, Shopify isn't really a white-label SaaS platform. It's better described as client-branded storefronts with agency-managed accounts.

If that's what you mean, I can compare Shopify vs a genuinely white-label/multi-tenant platform (including options where your agency is the platform and each client gets their own isolated store/account). That distinction changes the recommendation substantially.

Yes. For an agency running multiple independent client stores, there are a few materially different options. The key distinction is whether you want “multiple stores under our agency” or a true multi-tenant/white-label platform where each client gets their own login, branding, domain, catalog, and admin.

My shortlist

1. Spree Commerce — best fit if you want to build an agency platform

This is the closest match to what you're describing.

Spree Commerce explicitly supports multi-tenant ecommerce: you can host hundreds/thousands of stores from one platform, with each tenant having its own storefront, admin panel, API, products, orders and customers. You retain a super-admin/operator dashboard over all the stores. spreecommerce.org

So you could have:

Your Agency
│
├── Client A
│   ├── clienta.com
│   ├── Client A admin
│   └── Client A customers/products/orders
│
├── Client B
│   ├── clientb.com
│   ├── Client B admin
│   └── Client B customers/products/orders
│
└── Client C
    ├── clientc.com
    ├── Client C admin
    └── Client C customers/products/orders

And your agency has the master/operator account.

The important part is that Spree's Enterprise multi-tenant functionality specifically supports independent branding, domains, catalogs and admin users per tenant. spreecommerce.org

I'd pick this if you're building a serious recurring-revenue agency infrastructure rather than simply building Shopify stores for clients.

2. BigCommerce — best managed/SaaS option

BigCommerce has Multi-Storefront, allowing multiple unique storefronts to be managed from one dashboard. Each storefront can have its own domain, theme, currency, customer groups, products and configuration. www.bigcommerce.com

This is attractive if you don't want to operate infrastructure yourself.

The caveat: it's multi-store, rather than a purpose-built white-label SaaS/reseller architecture. You'd have to design the agency/client-account layer around it.

3. Shopify Plus — great commerce engine, less ideal for your exact model

Shopify Plus gives you centralized organization management, users/permissions, billing and multiple expansion stores. help.shopify.com

However, there's an important limitation for an agency: Shopify's Plus expansion stores are intended primarily for extensions of a brand, rather than hundreds of unrelated client brands. Shopify's current pricing says one brand per Plus contract, with additional arrangements required for multiple brands. www.shopify.com

So I'd use Shopify when each client is effectively getting their own Shopify store, not when you're trying to create a single white-label agency platform.

4. Payhip / Sellfy — excellent for digital products, but not agency platforms

Payhip is actually very good for the digital-product selling part: downloads, courses, memberships, subscriptions, etc., plus customer accounts where buyers can log in and access their purchases. payhip.com

Sellfy similarly handles digital downloads, subscriptions and custom domains very well. sellfy.com

But neither is what I'd choose as the backend for an agency managing dozens/hundreds of independently branded client stores.

What I'd choose for your agency

If your requirements are:

• multiple unrelated client brands
• each gets a separate storefront/domain
• each client has their own login
• clients can manage products/orders/customers
• your agency retains super-admin access
• complete client-by-client branding
• primarily digital products
• potentially dozens/hundreds of stores
• ideally API access so you can automate provisioning

→ Spree Commerce is the strongest architectural fit.

If you don't want to maintain the infrastructure and would rather pay for a managed platform:

→ BigCommerce Multi-Storefront is probably the first one I'd investigate.

If you tell me roughly how many client stores you expect (10 / 50 / 500+) and whether clients need to log into the backend themselves, I can narrow this down to the best 2–3 architectures and compare pricing, white-labeling, client permissions, Stripe/payment ownership, digital downloads, and API/provisioning.

Yes. For an agency running multiple client storefronts for digital products, I’d separate the options into two models:

My recommendation: Shopify for most agencies

Shopify is probably the safest choice if you're building stores for clients rather than building your own ecommerce SaaS.

As a Shopify Partner, your agency can create client transfer stores, build them inside your Partner/Dev Dashboard, and then transfer ownership to the client. Shopify explicitly supports unlimited client transfer stores. help.shopify.com

Once a client owns the store, your agency can retain access through collaborator accounts, with permissions limited to whatever the client authorizes. help.shopify.com

Shopify Partners

The big caveat: Shopify isn't truly white-label at the platform level. The client's storefront can be completely branded as their business, but you're still building on Shopify and the client ultimately has a Shopify account.

If you mean true white-label + multi-tenant

Look seriously at Spree Commerce.

Spree specifically supports a multi-tenant architecture where you can run thousands of independent stores from one platform, with each tenant getting its own storefront, admin panel, and API. It also provides a central operator/super-admin layer for provisioning and managing tenants. spreecommerce.org

Spree Commerce

That's much closer to:

Your Agency → Client A store / Client B store / Client C store → each client logs into their own branded admin

rather than:

Agency → separate Shopify stores → clients own/manage them individually.

One I'd rule out: Sellfy

Sellfy is attractive for digital products—it handles file hosting, checkout and automatic delivery—but it explicitly allows only one storefront per account and currently doesn't support adding multiple users to an account. docs.sellfy.com

Sellfy

So it isn't a good foundation for an agency managing many client stores.

Bottom line:

• Agency builds/maintains stores for clients: Shopify
• You want to sell your own white-labeled ecommerce system to many clients: Spree Commerce
• One-person/simple digital-product stores: Sellfy

If you tell me whether the clients should own their stores or remain tenants inside your agency's master account, I can narrow this down to the 3–5 best platforms and compare pricing, client login/permissions, custom domains, digital downloads, and agency margins.

Yes. For an agency building multiple client-owned digital-product stores, I’d narrow it to these:

My recommendation: Spree Commerce

If by "white-label" you mean your agency is the platform/operator, and each client gets their own branded storefront + login/admin while you retain super-admin control, Spree is unusually well suited.

Spree explicitly supports a multi-tenant architecture where you can host hundreds/thousands of stores from one platform, with each tenant having its own storefront, admin panel and API. Your agency retains an operator/super-admin dashboard and can control how much autonomy each client gets. spreecommerce.org

That maps closely to:

Agency
→ Client A
→ Client B
→ Client C
→ Client D

Each client gets:

• clienta.com
• Their own branding/theme
• Their own products
• Their own customers/orders
• Their own admin users
• Their own permissions
• Your agency's centralized oversight

BigCommerce is my second choice

BigCommerce has Multi-Storefront, which lets you run multiple branded storefronts from one backend, with separate domains, themes, products, pricing, customers and analytics. It also has an agency partner program. www.bigcommerce.com

The catch is that it's more naturally a merchant operating multiple storefronts model than a completely white-label "agency runs a SaaS platform for its clients" model.

Shopify Plus

Shopify Plus is excellent if your agency wants to manage multiple stores centrally. Its organization/expansion-store system provides centralized billing and user management, and Shopify supports up to 10 stores on a standard Plus contract before additional arrangements are needed. help.shopify.com

But there's an important distinction: Shopify Plus expansion stores have eligibility rules and are designed around extensions of a main brand; different unrelated client brands may require a multi-brand agreement. spreecommerce.orghelp.shopify.com So I wouldn't pick Plus purely because you saw "multi-store."

I would avoid Sellfy for this

Sellfy is actually very good for one creator selling digital products—it hosts the files, handles checkout and automatically delivers downloads. But Sellfy explicitly says you can create only one storefront per account, and it doesn't currently support adding multiple users to an account. docs.sellfy.com

So it doesn't match an agency/client hierarchy.

Bottom line: If your actual business model is "we operate a white-label ecommerce platform and provision a separate store/account for every client," I'd investigate Spree first. If you want a hosted/managed solution and don't need the platform itself to disappear behind your agency brand, BigCommerce is probably the stronger choice.

If you tell me whether you want (A) clients to log into their own admin, (B) clients to pay you a monthly platform fee, and (C) you to handle each client's Stripe/payment account, I can narrow this down to the best 2–3 architectures.

Yes. For an agency running multiple independent client stores, I’d shortlist these:

My recommendation: Spree Commerce

If what you mean by white-label is:

Your agency owns the platform → you create Store A, Store B, Store C → each client gets their own branded domain, storefront, admin account, catalog and customers → your agency still controls everything centrally

then Spree Commerce is probably the closest architectural fit.

Its multi-tenant Enterprise setup explicitly supports independent storefronts, admin panels and APIs per tenant, while giving the operator a central dashboard. Each tenant can have its own branding, domain, catalog and checkout. spreecommerce.org

Spree Commerce multi-tenant/white-label ecommerce

The catch: it's more of a platform you build/operate than a turnkey SaaS like Shopify. That's actually attractive if your agency wants to turn the storefront infrastructure itself into a product.

Shopify is the safer conventional choice

Shopify is excellent if each client should ultimately own their store.

Shopify Partners can create unlimited client-transfer stores, manage them through the Partner/Developer Dashboard, and use collaborator accounts with granular access. help.shopify.com

Shopify Plus also supports multiple stores under one organization with centralized users and billing. help.shopify.com

But there is an important distinction: Shopify isn't really a white-label multi-tenant platform for you to resell under your own brand. Your clients ultimately know they're using Shopify, even if the storefront itself is completely branded.

I would not choose Sellfy for your model

Sellfy is very good for an individual creator selling downloads, subscriptions, etc., but its current limitations are almost exactly what your agency doesn't want: one storefront per account and no multiple-user/staff accounts. docs.sellfy.com

One other option worth investigating

WebinOne is specifically agency-oriented: centralized client-site management, white-label branding, ecommerce, CRM, member areas and consolidated billing. webinone.com

And Orbit Commerce is explicitly positioning itself around running 10–150 client stores from one agency dashboard, with store provisioning, client access, domains and billing handled centrally. orbitcommerce.net

If you're building this as an agency product rather than merely managing Shopify stores for clients, I'd rank them:

1. Spree Commerce — best if you want true multi-tenant + white-label control.
2. Shopify — best if clients need a mature, familiar ecommerce platform and can have Shopify underneath.
3. WebinOne — worth evaluating for an agency-first turnkey setup.
4. Orbit Commerce — potentially very interesting if its feature set matches your digital-product requirements.
5. Sellfy — great creator tool, wrong architecture for multiple client accounts.

If you tell me whether (a) clients need to log into an admin dashboard, (b) each client needs their own Stripe account/payouts, and (c) you want to charge clients a monthly platform fee, I can narrow this down to the best 2–3 architectures and their likely costs.

Yes. For an agency model where you operate multiple client stores, there’s an important distinction between:

1. Multiple storefronts — each client gets their own domain, branding, catalog, checkout, etc.
2. Client/merchant accounts — each client can log in and manage only their own store.
3. True white-label — clients never see the underlying platform branding.

Based on those requirements, I’d shortlist these:

1. Spree Commerce — closest to what you're describing

Spree Commerce

Spree has a multi-tenant white-label ecommerce architecture specifically designed for situations where one operator provisions many independent stores. Each tenant can have its own storefront, admin panel, products, customers, domain and branding, while you retain a super-admin dashboard. spreecommerce.org

That's a particularly good match if your agency wants to eventually offer something like:

client-a.youragency.com
client-b.youragency.com
client-c.youragency.com

with each client having their own login and isolated data.

The tradeoff is that it's much more of a platform-building/development project than Shopify.

2. BigCommerce — probably the best hosted solution

BigCommerce

BigCommerce's Multi-Storefront lets you operate multiple branded storefronts from one backend, with different domains, catalogs, currencies, pricing, themes, etc. It also supports managing customers and orders across storefronts. spreecommerce.orgwww.bigcommerce.com

For an agency, I'd seriously investigate this if you don't want to build the underlying multi-tenant infrastructure yourself.

The caveat: it's multi-storefront, rather than a completely agency-white-labeled SaaS platform. Your clients will still be interacting with BigCommerce's merchant infrastructure/admin experience to some degree.

3. Shopify — best if you're building stores for clients

Shopify Partners

Shopify is excellent if your model is:

Agency → builds store → gives client ownership/access → continues managing it.

Shopify explicitly supports agencies creating stores on behalf of clients and subsequently transferring ownership to them. help.shopify.com

It's less ideal if what you actually want is:

Agency → owns one platform → provisions 100 independent client stores → clients log into your branded SaaS.

That's not really Shopify's core model.

4. Ecwid — simpler and cheaper

Ecwid

Ecwid can run stores across multiple websites and lets staff accounts have restricted permissions. Multiple Ecwid stores can also be bundled so an agency/operator can switch between them without separate logins. support.ecwid.com

It's attractive if these are relatively simple digital-product stores, but I'd choose Spree or BigCommerce if multi-client architecture is a core part of your business.

What I'd choose for your agency

If you mean "we want to build our own white-label ecommerce SaaS for clients":

Spree Commerce → strongest architectural fit.

If you mean "we want one platform where our agency can manage many client stores":

BigCommerce → probably the best hosted starting point.

If you mean "we build and manage individual client stores, then hand them over":

Shopify → probably the easiest commercial/agency workflow.

If you tell me roughly how many client stores you expect (10 / 100 / 1,000+) and whether clients need their own admin login, I can narrow this down to the best 2–3 and compare pricing, APIs, digital downloads, subscriptions, custom domains, tenant isolation, and white-labeling.

Yes. For an agency managing multiple client-owned digital-product stores, I’d separate the options into two categories:

My top pick: Spree Commerce

Spree Commerce is particularly close to what you're describing. Its multi-tenant architecture is explicitly designed to let an operator run hundreds/thousands of independent stores from one platform. Each client/tenant can have its own:

• storefront and custom domain
• branding/theme
• product catalog
• checkout
• customers/orders
• admin users
• permissions
• API access

Meanwhile, your agency retains a super-admin/operator layer across all clients. Spree specifically describes this as a white-label setup where each tenant has an independent storefront and admin panel. spreecommerce.org

Spree Commerce multi-tenant platform

If you want a SaaS rather than building the platform yourself

ZenCommerce is worth investigating. It is explicitly positioned as a white-label ecommerce platform for agencies/resellers, with multi-tenant management, partner/reseller hierarchies, white-label branding, domains, APIs and centralized administration. zencommerce.net

ZenCommerce

What I wouldn't choose

Payhip is very good if each client simply needs a straightforward digital-product store—it supports ebooks, software, courses, memberships, etc. help.payhip.com But it isn't really an agency multi-tenant/white-label platform, so you'd end up managing separate creator accounts rather than having the architecture you're describing.

Payhip

Shopify can absolutely power the individual stores, but if your goal is “Agency → Client A/B/C/D → each gets their own branded store + login, while we control everything centrally”, Shopify becomes more of a collection of stores than a true multi-tenant agency platform.

If I were architecting your agency

I'd aim for:

Agency account
→ Client accounts
→ Store/workspace per client
→ Client admins/team members
→ Custom domain per store
→ Independent product catalog
→ Independent Stripe/payment account
→ Independent customer accounts
→ Agency super-admin
→ Central billing/reporting
→ White-label client dashboard

For that exact model, Spree is the strongest technical fit if you are comfortable owning some infrastructure/development. ZenCommerce is the more interesting option if you want the white-label SaaS infrastructure largely handled for you.

If you tell me whether you want (A) a ready-made SaaS you can start using tomorrow or (B) a platform/API you can build your own agency SaaS on, I can narrow this down to the 3 best choices and compare pricing, Stripe/payment ownership, custom domains, client permissions, APIs, and how many stores you can run.