ChatGPT answers, unedited

BigCommerce B2B Edition is the strongest fit if customer-specific price lists and tiered/volume pricing are central. It natively supports SKU-level price lists, customer groups, custom catalogs, bulk ordering, and approval workflows. BigCommerce BigCommerce

• Shopify Plus: excellent if you also run substantial DTC.
• Adobe Commerce: better for very complex pricing/ERP customization.
• OroCommerce: worth considering for B2B-first operations. byalkali.com

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce B2B and Shopify Plus B2B. Both support customer-specific catalogs/pricing and volume pricing; BigCommerce is particularly B2B-focused, while Shopify is attractive if you also run DTC. Shopify Capterra

• BigCommerce B2B: strong fit for complex wholesale pricing, price lists, bulk ordering, and ERP integrations.
• Shopify Plus B2B: strong if you want wholesale + retail/DTC in one admin and a polished storefront.
• Adobe Commerce: consider if pricing/catalog rules are exceptionally complex and you have substantial technical resources. Atwix Imaginaire

If you tell me your number of SKUs, number of wholesale customers, ERP (if any), and whether you also sell DTC, I can narrow this to the most suitable architecture.

For a wholesale catalog with tiered pricing and customer-specific price lists, the “best” ecommerce platform depends mostly on how complex your pricing rules are, how many SKUs/customers you manage, and whether you need ERP integration. The strongest options are usually these: Shopify Atwix

My general recommendations

Choose BigCommerce B2B if:

• You have hundreds to a few thousand wholesale customers
• You need: - Customer-specific price lists
• Quantity breaks (“buy 100 units = $X each”)
• Wholesale login portals
• Bulk ordering
• Multiple buyer accounts per company
• You want SaaS simplicity without a large IT team

BigCommerce### Choose Adobe Commerce if:

• You have: - 10,000+ SKUs
• Complex customer contracts
• Multiple warehouses
• Regional pricing
• ERP-driven pricing rules
• Distributor/manufacturer workflows

Atwix Shopify### Choose Shopify Plus if:

• You already sell retail online
• Wholesale is an additional channel
• You want one catalog/inventory system for B2C + B2B
• Your pricing model is relatively straightforward

KIBO Commerce### Choose OroCommerce if:

• Wholesale is your primary business model
• You need a true B2B buying experience rather than a retail store adapted for wholesale

ORO INC.## Features I would consider non-negotiable for your use case

Make sure the platform supports:

• Customer-specific price lists

Example: Distributor A sees $8/unit, Distributor B sees $7.50/unit.

• Tiered/volume pricing

Example:

• 1–49 units: $10
• 50–199 units: $8.50
• 200+ units: $7.25
• Customer groups and account hierarchies

• Distributor
• Dealer
• Retailer
• Sales rep account
• Multiple buyers under one company
• Catalog permissions

• Some customers see only certain products
• ERP integration

• Especially if pricing lives in systems like NetSuite, Microsoft Dynamics 365, or SAP

If you tell me:

1. number of SKUs,
2. number of wholesale customers,
3. whether you also sell retail/DTC,
4. your ERP/accounting system, and
5. whether pricing is simple tiers or negotiated per customer,

I can narrow this to the best 1–2 platforms for your situation.

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d choose BigCommerce B2B Edition for most businesses. It has strong native support for customer groups, price lists, tiered pricing, catalog visibility, quotes, POs, and company accounts. Snapshot Design Wise

• BigCommerce B2B — Best overall for wholesale/distribution; especially good if you have many customer-specific price lists.
• Shopify Plus — Best if you also have a significant DTC business and want one polished ecosystem. Imaginaire
• Adobe Commerce — Best for very complex pricing/catalog rules and large enterprises, but substantially more expensive and technically demanding. Alkali
• OroCommerce — Excellent if you're primarily B2B and need sophisticated account hierarchies, quoting, and pricing logic. Alkali

My default ranking: BigCommerce → Shopify Plus → Adobe Commerce → OroCommerce.

If you tell me your number of SKUs, number of wholesale customers, ERP (e.g. NetSuite/SAP), and whether you also sell DTC, I can narrow this to the best fit.

If your core requirement is wholesale B2B + tiered/volume pricing + customer-specific price lists, I’d shortlist these:

My pick: Adobe Commerce

For a business where pricing rules are the heart of the catalog, Adobe Commerce is probably the strongest fit.

Its B2B Shared Catalogs let you create custom catalogs that are visible only to particular companies, with their own product selection and pricing. You can have multiple company-specific catalogs rather than forcing every wholesale customer into the same price list. Experience League Experience League

It also supports tier pricing tied to a customer group or shared catalog—for example:

• Standard wholesale: $10/unit
• 50+ units: $9/unit
• 100+ units: $8/unit
• Customer ABC: custom $7.50/unit
• Customer XYZ: different custom price list

Those tier prices can be configured specifically for a shared catalog. Experience League Experience League

Adobe's B2B functionality also includes company accounts, negotiated quotes, quick orders, and requisition lists, which become useful if you're operating more like a distributor than a conventional ecommerce retailer. Experience League

Shopify Plus is the easier alternative

help.shopify.com

Shopify has become quite capable for this use case. Its B2B catalogs let you specify products and prices for individual companies/company locations, and Shopify Plus supports unlimited catalogs and direct assignment to companies and locations. It also has quantity rules and volume pricing built into B2B catalogs. Shopify Help Center Shopify Help Center Shopify Help Center

The big advantage is operational simplicity: Shopify Plus is considerably easier to administer than a heavily customized Adobe Commerce installation.

One important pricing detail: if a company location has multiple catalogs containing the same product, Shopify can use the lowest applicable catalog price. That's worth considering if your pricing hierarchy is complicated. Shopify Help Center

What I'd choose

Choose Adobe Commerce if:

• You have hundreds/thousands of wholesale accounts.
• Customers frequently have individually negotiated pricing.
• You need many distinct price lists/catalogs.
• Your pricing rules are complicated.
• You need sophisticated ERP/PIM/inventory integrations.
• You have technical resources to operate the platform.

Choose Shopify Plus if:

• You want the fastest/easiest administration.
• Your B2B pricing model is relatively straightforward.
• You want a polished storefront without a large development team.
• Your catalog and pricing rules fit naturally into company/location-based catalogs.

Choose BigCommerce B2B Edition if you want something between the two: strong native B2B functionality without taking on as much Magento complexity.

Bottom line: For a serious wholesale catalog where each customer may have their own price list, I'd lean Adobe Commerce. For a business that values ease of management and wants "good enough" sophisticated B2B pricing without a large technical operation, I'd lean Shopify Plus.

If you tell me roughly how many SKUs, how many wholesale customers, how many different price lists, and whether you need ERP integration (e.g. NetSuite, SAP, QuickBooks), I can narrow this down to the best platform for your specific setup.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is Adobe Commerce (Magento) if pricing complexity is the primary requirement.

My ranking

🥇 Adobe Commerce — best for sophisticated price lists

Adobe Commerce's B2B functionality is particularly well suited to your use case. Its Shared Catalogs let you create different catalogs with custom prices and assign them to specific companies. You can also configure multiple quantity-based tiers within those catalogs. Experience League Experience League

For example:

• Customer A → Standard wholesale catalog - 1–49 units: $12
• 50–199: $10
• 200+: $8
• Customer B → Contract catalog - 1–99 units: $10
• 100+: $7.50
• Customer C → Special negotiated catalog - Product X: $6.75
• Product Y: $14.20
• Product Z: unavailable

Adobe explicitly supports assigning custom shared catalogs to companies, with pricing visible only to the associated company's users. Experience League Experience League

It also supports tier pricing by quantity, customer group, or shared catalog. Experience League

The downside: Adobe Commerce is substantially more complex to implement and administer than Shopify or BigCommerce. I'd choose it when your pricing rules, catalog segmentation, ERP integration, or account hierarchy justify that complexity.

🥈 BigCommerce B2B — probably the best balance

If you want the same general B2B capabilities without taking on as much Magento complexity, BigCommerce B2B would be my next choice.

It's particularly attractive if you have:

• Hundreds/thousands of SKUs
• Many wholesale customers
• Customer-specific pricing
• Volume discounts
• Multiple buyer accounts
• ERP integration
• A need for headless/custom storefronts

🥉 Shopify Plus — best if you also have a strong DTC business

I'd choose Shopify Plus if your business is both wholesale and direct-to-consumer and you want one relatively easy-to-manage ecosystem.

Shopify's current B2B offering supports company accounts, catalogs, quantity rules and B2B pricing, and Shopify itself lists it as a leading platform for unified B2B/B2C operations. Shopify

The distinction is that Adobe Commerce tends to win when the pricing model itself is unusually complicated, whereas Shopify wins on simplicity, ecosystem and ease of operating B2B and DTC together.

What I'd choose

If you tell me your situation, I'd narrow it down pretty quickly:

• Simple wholesale + DTC: Shopify Plus
• Serious wholesale/distribution: BigCommerce B2B
• Lots of customer-specific negotiated prices/catalogs: Adobe Commerce
• Extremely B2B-centric organization: OroCommerce
• Salesforce-heavy enterprise: Salesforce B2B Commerce

For the exact requirements you gave—wholesale catalog + tiered pricing + customer-specific price lists—I would start by comparing Adobe Commerce vs. BigCommerce B2B. Adobe has particularly strong native support for the concept of separate customer/company catalogs with their own pricing. Experience League Experience League

If you give me roughly number of SKUs, number of wholesale customers, whether you need DTC too, and what ERP/accounting system you use, I can recommend the best one and explain the likely implementation complexity.

Shopify's current B2B offering supports company accounts, catalogs, quantity rules and B2B pricing, and Shopify itself lists it as a leading platform for unified B2B/B2C operations.

The distinction is that Adobe Commerce tends to win when the pricing model itself is unusually complicated, whereas Shopify wins on simplicity, ecosystem and ease of operating B2B and DTC together.

What I'd choose

If you tell me your situation, I'd narrow it down pretty quickly:

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce, Shopify Plus, and Adobe Commerce. My default recommendation would be BigCommerce if wholesale/B2B pricing is the primary requirement.

1. 🥇 BigCommerce — best overall for wholesale

bigcommerce.com

BigCommerce has a particularly strong model for this use case: Price Lists can contain different SKU-level prices and be assigned to customer groups, sales channels, or specific customer-group/channel combinations. Its B2B functionality also supports company-specific pricing through customer groups. BigCommerce BigCommerce

I'd choose it if you have something like:

• Distributor A → wholesale price list A
• Distributor B → price list B
• Retailer C → price list C
• All customers → quantity breaks such as 1–9 / 10–49 / 50+
• Different products available to different customer groups
• One storefront serving both wholesale and retail

It's especially attractive if your pricing is SKU-heavy and frequently different between customers.

2. 🥈 Shopify Plus — best if DTC is equally important

shopify.com

Shopify has substantially improved its native B2B capabilities. Its catalogs support fixed prices, percentage adjustments, product availability, and volume pricing. Shopify Plus additionally allows catalogs to be assigned directly to individual companies/company locations, which is useful for customer-specific negotiated pricing. Shopify Help Center Shopify Help Center

A particularly nice feature is that a company location can have its own pricing, payment terms, tax information, contacts, etc. Shopify Help Center

The caveat is scale/complexity: on non-Plus plans, you're limited to three active B2B market catalogs, while Plus removes that limitation and enables direct company catalog assignment. Shopify Help Center

I'd pick Shopify Plus when you want a polished DTC storefront alongside wholesale and want one ecosystem rather than a wholesale-specific platform.

3. 🥉 Adobe Commerce — best for highly complex pricing

business.adobe.com

Adobe Commerce's B2B functionality is extremely capable. Shared Catalogs allow custom catalogs and pricing for individual companies, while tier pricing can be tied to customer groups or shared catalogs. Experience League Experience League

I'd consider it when you have things like:

• Thousands of B2B customers
• Complex contract pricing
• Multiple websites/brands
• Complicated customer hierarchies
• Extensive ERP/PIM integration
• Sophisticated catalog permissions
• A development team comfortable maintaining the platform

The tradeoff is considerably more implementation and operational complexity than BigCommerce or Shopify.

My recommendation

If you primarily sell wholesale: BigCommerce B2B

If you're roughly 50/50 wholesale + DTC: Shopify Plus

If pricing/catalog rules are exceptionally complicated and you have enterprise IT resources: Adobe Commerce

One important distinction I'd make before choosing: "tiered pricing" can mean either quantity breaks (10 units = $8, 50 = $7) or customer price lists (Customer A always gets $7, Customer B gets $6.50). If you need both simultaneously, BigCommerce and Adobe Commerce are particularly compelling.

If you tell me roughly how many SKUs, how many wholesale customers, and whether each customer has a negotiated price list, I can narrow this to the best platform for your specific setup.

If your core requirement is wholesale catalog management + tiered/volume pricing + customer-specific price lists, my top choice is Adobe Commerce (Magento)—especially if you have a complex B2B operation.

My ranking

🥇 Adobe Commerce — best for complex wholesale

Adobe Commerce's B2B functionality has Shared Catalogs, which let you create separate catalogs with different product selections and custom prices and assign them to specific companies. It also supports multiple quantity-based tier prices within those catalogs. Experience League Experience League

For example, you could have:

• Customer A: SKU-123 = $8.50
• Customer B: SKU-123 = $9.25
• Distributor tier: 1–49 = $10, 50–99 = $9, 100+ = $8
• VIP catalog: different products and different pricing
• Different customers seeing entirely different catalogs

That's a particularly strong fit if "price list" means actual negotiated pricing by account, rather than simply "10% off for wholesale customers." Adobe also supports B2B quotes and company accounts. Experience League Experience League

Downside: It's considerably more complex and expensive to implement and maintain than Shopify.

🥈 Shopify Plus — best if you prioritize simplicity

Shopify has become quite capable for B2B. Its catalogs can control which products a B2B customer can buy and what price they see, and Shopify supports quantity rules and volume pricing. On Plus, catalogs can be assigned directly to individual company locations and there's no three-catalog limitation that applies to lower plans. Shopify Help Center Shopify

I'd choose Shopify Plus if you want:

• A relatively easy admin experience
• Excellent DTC + B2B in the same platform
• Fast implementation
• Strong ecosystem/integrations
• Customer-specific catalogs without wanting to operate a highly customized Magento installation

🥉 BigCommerce B2B

I'd put BigCommerce between Shopify and Adobe Commerce if your business is primarily wholesale. It's worth considering particularly if you need substantial B2B functionality but don't want the operational complexity of Adobe Commerce.

The important distinction

If you have hundreds or thousands of negotiated customer price lists, I would not choose a platform merely because it supports "tiered pricing."

You want the platform to natively handle something like:

Company → Price List → Products/SKUs → Customer-specific prices → Quantity breaks

rather than:

Customer → generic 10% discount

That distinction makes Adobe Commerce and Shopify Plus the two I'd investigate first.

My recommendation:

• Complex distributor/manufacturer: Adobe Commerce
• Wholesale + DTC, prioritize ease of use: Shopify Plus
• Mid-market wholesale, strong B2B without Magento complexity: BigCommerce

If you tell me roughly how many SKUs, how many wholesale customers, how many distinct price lists, and whether you need ERP integration (NetSuite, SAP, Dynamics, etc.), I can narrow this down to the best platform for your specific setup.

You want the platform to natively handle something like:

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d put BigCommerce first, with Adobe Commerce and Shopify Plus as the other serious contenders.

My ranking

🥇 Best overall: BigCommerce

BigCommerce is probably the strongest fit if pricing complexity is the primary requirement.

Its native Price Lists can define different SKU-level prices and assign them to customer groups; BigCommerce also supports bulk pricing tiers on price-list records. BigCommerce BigCommerce

More importantly, BigCommerce explicitly supports assigning price lists to individual wholesale accounts, not just broad customer groups. BigCommerce

That makes a structure like this straightforward:

• Retail price: $100
• Distributor A: $70
• Distributor B: $65
• VIP customer: $60
• Distributor A buying 100+: $62
• Distributor A buying 500+: $58

I'd choose BigCommerce if you have hundreds/thousands of SKUs and many customers with negotiated pricing.

bigcommerce.com

🥈 Best for very complex B2B: Adobe Commerce

Adobe Commerce B2B is extremely powerful. Its Shared Catalogs allow custom catalogs and pricing for specific companies, while tier pricing can be defined by quantity and customer group/shared catalog. Experience League Experience League

I'd favor it if you have requirements such as:

• Complex customer/account hierarchies
• Thousands of unique negotiated prices
• Multiple business units
• Sophisticated ERP integration
• Different catalogs by company
• Highly customized B2B workflows

The downside is implementation and ongoing administration are considerably heavier than BigCommerce or Shopify.

experienceleague.adobe.com

🥉 Best for ease of use: Shopify Plus

Shopify has gotten substantially better for B2B.

Shopify B2B supports catalogs, fixed product prices, volume pricing, quantity rules, and customer-specific catalogs. On Shopify Plus, catalogs can be assigned directly to individual companies/company locations, which enables customer-level pricing. Shopify Help Center Shopify Help Center

The catch is that Shopify's lower plans have catalog limitations; unlimited catalogs and direct company/company-location catalog assignment require Plus. Shopify Help Center

So I'd choose Shopify Plus when you care about both B2B and a polished DTC storefront, rather than having an overwhelmingly complex wholesale pricing matrix.

shopify.com

Bottom line

If you tell me how many SKUs, how many wholesale customers, and roughly how many different price lists you need, I can recommend the platform much more precisely.

As a starting point:

BigCommerce → best pure wholesale/B2B fit
Adobe Commerce → best for highly complex enterprise pricing
Shopify Plus → best B2B + DTC combination

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce, Adobe Commerce, and Shopify Plus. The best choice depends heavily on how complex your pricing rules are.

My ranking

🥇 BigCommerce — my top pick for your use case

BigCommerce has a particularly strong native concept of price lists: you can create different versions of catalog pricing and assign them to customer groups, sales channels, or combinations of both. BigCommerce

That makes it a very natural fit if your model looks like:

• Retail price: $100
• Distributor A: $70
• Distributor B: $65
• VIP customer: $60
• Buy 10+: $55
• Buy 100+: $50

You can maintain those pricing structures without turning your product catalog into a giant collection of customer-specific products.

I'd choose BigCommerce if wholesale is the primary business and pricing complexity is important.

🥈 Adobe Commerce — best for extremely complex B2B

Adobe Commerce is arguably the most powerful option if you have sophisticated B2B requirements.

Its B2B functionality has shared catalogs, which let you create custom product catalogs and prices for different companies. It also supports tier pricing that can be scoped to a customer group or shared catalog. Experience League Experience League

It's particularly attractive if you need things like:

• Thousands of customer-specific prices
• Different catalogs by account
• Complex customer hierarchies
• Negotiated pricing
• Multiple websites/brands
• ERP integration
• Custom B2B workflows

The tradeoff is implementation and administration complexity. I wouldn't choose Adobe simply because it has the most features.

🥉 Shopify Plus — best overall if ease of use matters

Shopify has significantly improved its native B2B capabilities in 2026.

Shopify B2B now supports catalogs, company accounts, volume pricing, quantity rules, and customer-specific catalogs. On Shopify Plus, catalogs can be assigned directly to individual companies/company locations, with unlimited B2B catalogs. Shopify Help Center Shopify Help Center

So if you have:

DTC Shopify store + wholesale portal + customer-specific pricing

I'd seriously consider Shopify Plus because you can operate both channels on one platform rather than maintaining a separate wholesale system.

One important caveat: if you assign multiple catalogs to a Shopify company location and the same product has different prices, Shopify uses the lowest price among those catalogs. That can matter a lot for complicated pricing hierarchies. Shopify Help Center

My recommendation

If you tell me that your primary requirement is specifically "I need to upload a large wholesale catalog and maintain different prices for hundreds/thousands of customers", I'd pick:

1. BigCommerce B2B — best fit
2. Adobe Commerce B2B — most powerful, but more complex
3. Shopify Plus — best UX/ecosystem, especially if you also have DTC

If you give me roughly (a) number of SKUs, (b) number of wholesale customers, (c) number of price lists, and (d) whether you also sell DTC, I can narrow this down to the best platform and explain how I'd structure the pricing model.

For a wholesale catalog with tiered pricing and customer-specific price lists, the best platform depends mostly on how complex your pricing rules are, how many SKUs/customers you manage, and whether you also sell direct-to-consumer. The strongest options are:

Atwix BigCommerce## My recommendation by scenario

1. You have complex wholesale pricing (different prices per customer, contracts, regions, reps)

Choose Adobe Commerce.

Example:

• Customer A gets $8/unit
• Customer B gets $7.25/unit after 500 units
• Distributor C sees only certain products
• Different currencies, warehouses, approval flows

Adobe Commerce is strongest when pricing logic becomes a core business process. Atwix

2. You need strong wholesale features without an enterprise implementation

Choose BigCommerce B2B.

It is probably the best balance for many wholesalers because it supports:

• customer-specific price lists
• customer groups
• bulk ordering
• quote workflows
• account-based catalogs

BigCommerce specifically highlights SKU-level price lists and assigning different pricing to wholesale accounts or groups. BigCommerce

3. You sell retail online and want to add wholesale

Choose Shopify Plus.

Good fit if you already have:

• a consumer storefront
• a strong brand
• marketing needs
• a desire for one inventory/catalog system

Shopify Plus supports B2B company accounts, custom catalogs, pricing, and payment terms. Shopify

4. You are a manufacturer or distributor that is "B2B first"

Consider OroCommerce.

It is built around wholesale workflows rather than adapted from retail ecommerce. It can be a good fit for:

• complex buyer organizations
• sales rep workflows
• RFQs
• contract pricing

Wise## Features I would consider non-negotiable for wholesale

Before choosing, make sure the platform supports:

• Customer-specific price lists (not just discount codes)
• Price tiers by quantity
• Different catalogs by customer group
• Minimum order quantities (MOQ)
• Quick order / SKU entry
• Bulk CSV ordering
• Sales rep ordering
• Quote requests
• ERP integration (NetSuite, SAP, Dynamics, etc.)
• Customer account hierarchies (buyer, approver, purchasing manager)

Short answer

• Best overall wholesale platform: BigCommerce B2B for most mid-sized wholesalers
• Most powerful: Adobe Commerce
• Best hybrid DTC + wholesale: Shopify Plus
• Best pure B2B: OroCommerce

If you tell me your number of SKUs, number of wholesale customers, ERP/accounting system, and whether you also sell retail, I can narrow this to the best fit.

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist Adobe Commerce, Shopify Plus, and BigCommerce B2B. The best choice depends heavily on how complex your pricing rules are.

My ranking

🥇 Best overall for complex wholesale: Adobe Commerce B2B

Adobe's Adobe Commerce is probably the strongest fit if pricing is the core complexity.

Its B2B Shared Catalogs let you create custom catalogs with different prices for different companies, while tier pricing can be configured by quantity and customer group/shared catalog. Experience League Experience League

For example, you could have:

• Distributor A: $8/unit
• Distributor B: $7.50/unit
• Distributor C: $7/unit
• Distributor C, 100+ units: $6.50/unit
• Certain distributors see only particular SKUs
• Different catalogs/prices for different companies

Adobe also has B2B quotes, company accounts, quick order, and other wholesale-oriented functionality. Experience League Experience League

Downside: it's considerably more complex to implement and administer than Shopify.

🥈 Best if you want simplicity: Shopify Plus

Shopify has become much more compelling for B2B. Its native B2B catalogs support custom product availability and pricing, while volume pricing and quantity rules handle quantity-based discounts. Shopify Help Center Shopify Help Center

The particularly important feature is direct catalog assignment to individual companies/company locations on Shopify Plus, which makes it practical to give different customers different price lists. Shopify Help Center

I'd choose Shopify Plus if you have something like:

500–5,000 SKUs + 50–500 wholesale customers + several standard price tiers + some customer-specific negotiated pricing

and you also want a polished DTC storefront.

One caveat: Shopify's pricing architecture is more catalog-oriented than a traditional ERP-style price-list system. If virtually every customer has thousands of individually negotiated prices, I'd investigate Adobe Commerce or a dedicated B2B platform more closely.

🥉 BigCommerce B2B

BigCommerce is also worth serious consideration, particularly if you're primarily B2B rather than running a heavily DTC-oriented business.

I'd put it between Shopify and Adobe for this use case: strong B2B functionality without the implementation complexity of Adobe.

What I'd choose

Choose Adobe Commerce if you have highly complicated customer/product pricing and expect the pricing matrix to keep growing.

Choose Shopify Plus if you want the best combination of B2B + DTC + ease of administration.

Choose BigCommerce if you're primarily wholesale and want a strong B2B-focused platform without going all the way to Adobe's complexity.

If you tell me roughly (1) number of SKUs, (2) number of wholesale customers, (3) number of price tiers, and (4) whether you also sell DTC, I can narrow this down to the best platform for your specific catalog structure.

For a wholesale catalog with tiered pricing and customer-specific price lists, the best ecommerce platform depends mainly on how complex your pricing rules are, how many SKUs/customers you manage, and whether you need ERP integration.

Here are the strongest options:

Atwix BigCommerce## My recommendations by scenario

1. You have hundreds of customers with negotiated pricing

Choose BigCommerce B2B or Adobe Commerce.

You likely need:

• Customer-specific price lists
• Multiple price tiers (e.g., Distributor / Gold / Silver / Retailer)
• SKU-level overrides
• Minimum order quantities
• Sales-rep-assisted ordering
• Purchase orders and payment terms

BigCommerce is usually the better balance of capability and operational simplicity; Adobe Commerce is stronger when pricing logic becomes extremely complex. BigCommerce Atwix

2. You sell both wholesale and direct-to-consumer

Choose Shopify Plus.

Good fit if you want:

• One product catalog
• One inventory system
• Retail storefront + wholesale portal
• Modern UX and fast implementation

It supports B2B catalogs and customer-specific pricing, but companies with very complicated contract pricing often add custom development. Shopify

3. You are a manufacturer or distributor with ERP-driven pricing

Consider:

• Adobe Commerce
• OroCommerce
• BigCommerce B2B

These tend to handle:

• Account hierarchies
• Buyer roles
• Contract pricing
• ERP/PIM integrations
• Large catalogs

Wise Alkali## Features I would require before choosing

For a serious wholesale catalog, make sure the platform supports:

• Customer-specific catalogs (different customers see different products)
• Price lists by account or customer group
• Quantity breaks (buy 10 = $X, buy 100 = $Y)
• Contract pricing overrides
• Hidden wholesale pricing until login
• Bulk order entry
• Quick reorder
• Minimum order quantities
• Sales rep ordering
• ERP/accounting integration

Short answer

• Best overall for most wholesalers: BigCommerce B2B
• Best for complex enterprise pricing: Adobe Commerce
• Best hybrid wholesale + retail brand: Shopify Plus
• Best pure B2B platform: OroCommerce

If you share your number of SKUs, number of wholesale customers, ERP (NetSuite/SAP/etc.), and whether pricing is customer-specific or tier-based, I can narrow this to a specific recommendation.

If tiered pricing + customer-specific price lists are the core requirements, I’d shortlist Shopify Plus, BigCommerce B2B, and Adobe Commerce. The best choice depends heavily on how complex your pricing rules are.

My recommendation: Shopify Plus

For most growing wholesale businesses, Shopify Plus is probably the best overall balance.

Its B2B functionality supports customer-specific catalogs, tiered/volume pricing, negotiated terms, bulk ordering, company accounts, and account-level permissions while letting you operate B2B and DTC from the same administration. Shopify Shopify

That makes it particularly attractive if your model looks something like:

• Retail customer → $100/unit
• Wholesale Tier 1 → $75/unit
• Wholesale Tier 2 → $68/unit
• Distributor → $60/unit
• Customer ABC → negotiated $57/unit
• Customer XYZ → only sees a subset of the catalog

You can structure the B2B experience around companies/customers rather than maintaining a completely separate wholesale storefront.

shopify.com

When I'd choose BigCommerce instead

I'd seriously consider BigCommerce B2B Edition if wholesale is the primary business rather than an extension of a DTC operation.

It has strong native B2B capabilities, including advanced catalogs and customer-specific pricing, and is particularly attractive if you want a highly customizable/headless storefront. Shopify Wise

My rule of thumb:

• B2B + DTC: Shopify Plus
• Primarily wholesale/distribution: BigCommerce B2B
• Extremely complicated pricing/catalog rules: Adobe Commerce or OroCommerce
• Need maximum developer control and already use WordPress: WooCommerce

The important question

The phrase "customer-specific price lists" can mean very different things. If you have, say, 5–20 standard customer tiers, Shopify/BigCommerce are relatively straightforward.

If you have thousands of negotiated customer prices, multiple currencies, contract dates, quantity breaks, sales-rep overrides, regional catalogs, MOQ rules, and ERP-driven pricing, I'd lean toward BigCommerce or Adobe Commerce/OroCommerce rather than choosing purely on storefront usability. Independent 2026 comparisons also put Adobe Commerce and OroCommerce particularly strongly in deep B2B functionality. Atwix Alkali

If you tell me (1) number of SKUs, (2) number of wholesale customers, (3) how many different price lists, and (4) whether you use an ERP such as NetSuite, SAP, Dynamics, or QuickBooks, I can give you a much more specific recommendation and compare the actual pricing architecture of Shopify vs. BigCommerce vs. Adobe.

For a wholesale catalog with tiered pricing + customer-specific price lists, I’d put BigCommerce first, with Shopify and Adobe Commerce as the other serious contenders.

My ranking

🥇 Best overall: BigCommerce B2B

BigCommerce is particularly strong if price lists are central to your business model. Its built-in price-list functionality can customize pricing down to the individual SKU for individual wholesale customers, and price lists can be assigned to customer groups or individual wholesale accounts. BigCommerce

That makes it a particularly good fit for something like:

• Customer A → standard wholesale pricing
• Customer B → 10% below wholesale
• Customer C → negotiated prices on 300 specific SKUs
• Customer D → different pricing by quantity
• Customer E → only sees a subset of the catalog

I'd choose BigCommerce if you have lots of negotiated customer pricing and hundreds/thousands of SKUs.

bigcommerce.com

🥈 Best for ease of use: Shopify B2B

Shopify has become much more compelling for wholesale. As of 2026, Shopify provides native B2B capabilities on its plans, including custom catalogs, tailored pricing, volume discounts and quantity rules. Shopify Shopify Help Center

Shopify supports:

• Customer/company-specific catalogs
• Fixed prices for individual products
• Percentage-based catalog adjustments
• Volume price breaks
• Minimum/maximum order quantities
• Case-pack/increment rules
• Pricing assigned directly to company locations

On Shopify Plus, catalogs can be assigned directly to companies and locations, with unlimited catalogs. Shopify Help Center Shopify Help Center

The important distinction is that Shopify's model is catalog-centric, whereas BigCommerce is especially attractive when you think in terms of large numbers of customer-specific price lists.

shopify.com

🥉 Best for highly complex B2B: Adobe Commerce

Adobe Commerce is the heavyweight option.

Its B2B functionality includes shared catalogs with custom pricing for different companies, tier pricing, customer groups, quick orders and negotiable quotes. Experience League Experience League

I'd consider it when you have things like:

• Extremely large catalogs
• Thousands of B2B accounts
• Highly customized pricing logic
• Multiple websites/brands
• Complex ERP/PIM integrations
• Custom workflows and development resources

The downside is substantially greater implementation and maintenance complexity.

experienceleague.adobe.com

What I'd pick

If your #1 requirement is sophisticated wholesale pricing: BigCommerce B2B

If you want wholesale + DTC in one easy-to-manage system: Shopify B2B

If you're an enterprise with highly customized B2B processes: Adobe Commerce

One particularly important question is how many customers and SKUs you have, and whether pricing is mostly "customer group based" (e.g. Gold/Silver/Bronze) or genuinely negotiated per customer/SKU. That distinction can change my recommendation substantially.

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce, Shopify Plus, and Adobe Commerce. For your particular requirements, BigCommerce is probably the best fit.

My ranking

🥇 BigCommerce — my recommendation

bigcommerce.com

BigCommerce is particularly strong when pricing varies by wholesale customer.

Its native price-list system lets you maintain different versions of catalog pricing and assign them to customer groups. Prices can be specified down to the SKU/variant level, and price lists can be associated with particular customer groups or sales channels. BigCommerce BigCommerce

For example, you could have:

• Retail: $100
• Dealer A: $82
• Dealer B: $78
• Distributor: $70
• Dealer A buying 50+: $75
• Dealer A buying 100+: $70

That model maps very naturally to BigCommerce's B2B functionality.

I'd choose BigCommerce if your business has lots of customers with individually negotiated pricing.

🥈 Shopify Plus — best if ease of use matters

shopify.com

Shopify has significantly improved its native B2B functionality. As of 2026, even its non-Plus plans have B2B capabilities including custom catalogs, tailored pricing, volume discounts, quantity rules, and company profiles. Plus expands this substantially, including unlimited catalogs and direct assignment to companies/company locations. Shopify Shopify Help Center

It supports:

• Customer/company-specific catalogs
• Different prices by catalog
• Volume/tier pricing
• Minimum/maximum quantities
• Quantity increments
• Customer-specific product availability

Shopify allows up to 10 volume-price breaks per product, for example 20 units at $18.50, 50 at $17.75, and 100 at $16. Shopify Help Center

The important caveat: Shopify's pricing architecture is more catalog/company-location oriented than a traditional "give every customer an arbitrary price list" system. If you have hundreds or thousands of highly individualized negotiated price lists, I'd lean BigCommerce.

🥉 Adobe Commerce — most powerful, but more complicated

experienceleague.adobe.com

Adobe Commerce is the choice I'd investigate for a large enterprise distributor with complicated pricing rules, multiple websites, ERP integration, customer hierarchies, quotes, and sophisticated B2B workflows.

Its Shared Catalog functionality allows custom catalogs with different prices for different companies, while tier pricing can be applied to specific customer groups or shared catalogs. Experience League Experience League

It's extremely capable—but you'll generally pay for that capability in implementation, development, maintenance, and administrative complexity.

Bottom line

Choose BigCommerce B2B Edition if your central requirement is:

"We have a large wholesale catalog, and different customers/groups need different SKU-level prices and quantity-based tiers."

Choose Shopify Plus if your priority is:

"We want excellent B2B pricing but also want the easiest, most polished ecommerce platform and storefront."

Choose Adobe Commerce if your requirement is:

"Our pricing, customer hierarchy, catalogs, ERP, quoting, and business rules are highly complex and we have an enterprise IT budget."

If you tell me roughly (1) number of SKUs, (2) number of wholesale customers, (3) how many unique price lists, and (4) whether you need ERP integration, I can tell you which one I'd pick and why.

For a wholesale catalog with tiered pricing and customer-specific price lists, the best platform depends on how complex your pricing rules, catalog size, and integrations are. The strongest options are usually BigCommerce B2B, Adobe Commerce (Magento), Shopify Plus B2B, and OroCommerce. Atwix Wise

Quick recommendation

1. BigCommerce B2B — best overall choice for most wholesalers

bigcommerce.com

Strengths:

• Customer-specific price lists
• Customer groups (e.g., Distributor, Dealer, VIP Wholesale)
• SKU-level pricing overrides
• Tiered/volume pricing
• Shared catalogs
• Bulk ordering and reorder workflows
• Purchase orders and quote workflows BigCommerce

A common setup looks like:

• Retail customer → MSRP pricing
• Wholesale Tier 1 → 20% discount
• Wholesale Tier 2 → 35% discount
• Strategic accounts → negotiated SKU-by-SKU pricing

BigCommerce handles this model natively better than many general ecommerce platforms. BigCommerce BigCommerce

Best for:
Manufacturers, distributors, importers, and brands with hundreds to tens of thousands of SKUs.

2. Adobe Commerce (Magento) — best for highly complex wholesale

Adobe Commerce

Strengths:

• Multiple customer-specific catalogs
• Advanced pricing rules
• Company accounts with multiple users
• Approval workflows
• Complex ERP integrations
• Multi-brand or multi-region catalogs Atwix

Example use case:

Customer A gets contract pricing on 500 SKUs, Customer B sees a different catalog, and distributors in different regions have different price books.

Adobe Commerce can handle this, but it usually requires more development resources and ongoing technical management. Wise

Best for:
Large distributors, industrial suppliers, companies with ERP systems like SAP, Oracle, or Microsoft Dynamics.

3. Shopify Plus B2B — best if you already live in Shopify

shopify.com

Strengths:

• Combines retail and wholesale storefronts
• Company accounts
• B2B catalogs
• Customer-specific pricing
• Net payment terms
• Familiar Shopify admin experience Wise

The limitation: very complex wholesale pricing models often need apps or custom development compared with platforms built primarily for B2B. BigCommerce

Best for:
Consumer brands that already have a successful Shopify store and are adding wholesale.

4. OroCommerce — best wholesale-native platform

OroCommerce

Strengths:

• Built specifically for B2B
• Corporate account hierarchies
• Buyer roles and permissions
• RFQ/quote workflows
• Complex pricing structures Wise

Best for:
Manufacturers and distributors where wholesale is the primary business model.

Features I would require before choosing

For your use case, I would not choose a platform unless it supports:

✅ Customer-specific price lists
✅ Customer groups/accounts
✅ Volume-based pricing tiers
✅ SKU-level negotiated pricing
✅ Catalog visibility rules
✅ Minimum order quantities (MOQ)
✅ Bulk ordering / quick order forms
✅ Sales rep-assisted ordering
✅ ERP/accounting integration
✅ Purchase orders and payment terms

My practical ranking

1. BigCommerce B2B — best default choice for most wholesale catalogs
2. Adobe Commerce — best for very complex pricing and enterprise operations
3. Shopify Plus B2B — best for brands already on Shopify
4. OroCommerce — best for companies that are purely B2B and need deep workflows

If you tell me your number of SKUs, number of wholesale customers, ERP/accounting system (if any), and whether you also sell retail, I can narrow this to a specific recommendation.

For your use case, I would not choose a platform unless it supports:

✅ Customer-specific price lists
✅ Customer groups/accounts
✅ Volume-based pricing tiers
✅ SKU-level negotiated pricing
✅ Catalog visibility rules
✅ Minimum order quantities (MOQ)
✅ Bulk ordering / quick order forms
✅ Sales rep-assisted ordering
✅ ERP/accounting integration
✅ Purchase orders and payment terms

My practical ranking

1. BigCommerce B2B — best default choice for most wholesale catalogs
2. Adobe Commerce — best for very complex pricing and enterprise operations
3. Shopify Plus B2B — best for brands already on Shopify
4. OroCommerce — best for companies that are purely B2B and need deep workflows

If you tell me your number of SKUs, number of wholesale customers, ERP/accounting system (if any), and whether you also sell retail, I can narrow this to a specific recommendation.

If your core requirement is a wholesale catalog with tiered pricing + customer-specific price lists, I’d put BigCommerce B2B Edition at the top of the shortlist.

My pick: BigCommerce B2B

BigCommerce is particularly strong when you have something like:

• Retailer A → standard wholesale price
• Retailer B → 10% better pricing
• Retailer C → negotiated prices on specific SKUs
• Distributor accounts → volume breaks such as 1–9 / 10–49 / 50+
• Different customers → different catalogs or product visibility
• Sales reps → need to place orders on behalf of customers

Its B2B functionality includes customer groups, price lists, company accounts, quote management, and differentiated pricing, making it a particularly good fit for a wholesale catalog where pricing isn't simply "everyone gets 20% off." Wise Snapshot Design

When I'd choose Shopify Plus instead

Choose Shopify Plus if you're running both DTC and wholesale and want one ecosystem. Shopify's B2B capabilities now include company accounts, catalogs, volume pricing, payment terms, and customer-specific pricing. Imaginaire Snapshot Design

The tradeoff is that very complicated pricing matrices can require apps or custom development. For example, if pricing depends simultaneously on customer, SKU, quantity break, contract, region, and negotiated discount, BigCommerce generally gives you a cleaner native model. Branch8

When Adobe Commerce/OroCommerce wins

If you're a large manufacturer/distributor with extremely complicated B2B rules, Adobe Commerce or OroCommerce deserves serious consideration. Adobe has particularly deep native B2B functionality, including shared catalogs, negotiated quotes, approval workflows, requisition lists, and company credit controls. Elogic Commerce Alkali

The downside is implementation and ongoing technical complexity.

Bottom line

For a typical wholesale business: → BigCommerce B2B

For wholesale + consumer ecommerce: → Shopify Plus

For a very complex enterprise/manufacturing operation: → Adobe Commerce or OroCommerce

For a highly customized, budget-conscious operation: → WooCommerce + a serious B2B pricing solution

If you tell me roughly how many SKUs you have, how many wholesale customers, how many price tiers, and whether you already use an ERP (e.g. NetSuite, QuickBooks, SAP), I can narrow this down to the best 1–2 platforms for your specific catalog.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce, especially if you want a relatively easy-to-manage SaaS platform rather than a heavily customized enterprise system.

My ranking

🥇 BigCommerce B2B — best fit for most wholesalers

BigCommerce has a particularly good data model for what you're describing: Customer Groups → Price Lists → individual SKU prices. A price list can be assigned to a customer group or specific wholesale account, allowing different customers to see different prices for the same SKU. BigCommerce BigCommerce

For example, you could have:

• Wholesale A → 20% off
• Wholesale B → negotiated SKU-by-SKU prices
• Distributor C → Distributor Price List
• VIP Customer D → custom pricing
• Retail → standard MSRP
• Volume tiers → additional discounts at 10/25/50 units

BigCommerce also supports customer-specific catalogs, volume discounts, buyer portals, reordering, quotes and other B2B functionality through B2B Edition. BigCommerce BigCommerce

bigcommerce.com

I'd choose this if your primary business is wholesale/distribution.

🥈 Adobe Commerce — best for very complex pricing

If your pricing structure is extremely complicated, Adobe Commerce B2B may actually be more powerful.

Its Shared Catalog functionality lets you create catalogs with custom pricing for different companies, while tier pricing can be configured by quantity and customer group/shared catalog. Experience League Experience League

It's a particularly strong choice if you have things like:

• Thousands or hundreds of thousands of SKUs
• Different catalogs by customer/company
• Multiple websites or regions
• Complex ERP integration
• Contract pricing
• Sophisticated sales/quote workflows
• Lots of custom business rules

The tradeoff is implementation and administration complexity. I wouldn't choose Adobe Commerce simply because it has more features; I'd choose it if you actually need those features.

experienceleague.adobe.com

🥉 Shopify Plus — best if you're also heavily DTC

Shopify has become considerably stronger for B2B. Shopify B2B catalogs can specify which products customers can purchase and what prices they pay, and Plus supports unlimited catalogs with assignment at the company-location level. Volume pricing and quantity rules are also supported. Shopify Help Center Shopify Help Center

I'd favor Shopify Plus if you have:

One brand + DTC ecommerce + wholesale + a strong desire for a polished, easy-to-manage storefront.

I'd favor BigCommerce if:

Wholesale is the core business and pricing/catalog complexity is the dominant requirement.

The important distinction

The question I'd use to make the final decision isn't really "Which platform has tiered pricing?" — all of these can do that.

It's:

How do you want pricing to be modeled?

If you need:

Customer → Price List → SKU → Price

BigCommerce is particularly compelling.

If you need:

Company → Shared Catalog → Customer Group → SKU → Contract/Tier Price → Quantity Break

Adobe Commerce becomes more attractive.

If you need:

Company/Location → Catalog → Volume Pricing + B2B payment terms → DTC storefront

Shopify Plus is compelling.

My recommendation

For a typical wholesale distributor/manufacturer with hundreds or thousands of customers and customer-specific SKU pricing: BigCommerce B2B.

For a highly complex enterprise with an ERP-heavy architecture: Adobe Commerce B2B.

For a consumer brand adding a substantial wholesale channel: Shopify Plus.

If you tell me roughly how many SKUs/customers you have, whether each customer gets a unique price list, whether prices are quantity-tiered, and what ERP/accounting system you use, I can narrow this down to the best platform and architecture for your particular catalog.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce, especially if wholesale/B2B is a core part of the business.

My ranking

1. BigCommerce — best overall

BigCommerce has a particularly good pricing architecture for what you're describing.

Its Price Lists let you maintain SKU/variant-level prices and assign them to customer groups or specific wholesale accounts. BigCommerce explicitly supports customizing prices down to the individual SKU for individual clients. BigCommerce BigCommerce

You can structure it roughly like:

• Retail — $100
• Wholesale Tier 1 — $80
• Wholesale Tier 2 — $70
• Distributor — $60
• ABC Company — custom price list
• XYZ Company — custom price list

And then combine those with customer groups, company accounts, approval workflows, quotes, sales-rep ordering, etc. BigCommerce BigCommerce

Why I'd choose it: the concept of a price list is native to the platform rather than something you have to creatively bolt onto a consumer-focused ecommerce system.

bigcommerce.com

2. Adobe Commerce — best for very complex pricing

Adobe Commerce is arguably more powerful if you have thousands of customers, complicated catalogs, multiple websites, negotiated contracts, or highly sophisticated pricing rules.

Its B2B Shared Catalogs allow you to create custom catalogs containing specific products and custom prices and then assign those catalogs to particular companies. You can create as many custom shared catalogs as needed. Experience League Experience League

It also has customer-group pricing and tier pricing. Experience League

The downside is complexity and implementation cost. I'd pick it when your pricing/catalog requirements justify an enterprise-grade platform, not simply because it's more powerful.

3. Shopify Plus — best if you already love Shopify

Shopify has gotten substantially better for B2B.

Shopify B2B catalogs can define which products a customer can buy and the prices they pay, including fixed prices, percentage adjustments, volume pricing, and quantity rules. On Plus, catalogs can be assigned directly to specific company locations. Shopify Help Center Shopify Help Center

The important distinction is Shopify Plus. The lower Shopify plans have substantially more constrained catalog functionality; Plus provides unlimited catalogs and direct company/location assignment. Shopify Help Center

One thing I'd watch carefully: if a company location has multiple catalogs containing the same SKU at different prices, Shopify has specific rules for which price wins—so you need to design the catalog hierarchy carefully. Shopify Help Center

help.shopify.com

What I'd pick

If your primary requirement is:

"I have a large wholesale catalog, customers fall into pricing tiers, but some individual customers negotiate their own prices."

I'd go:

1. BigCommerce → best fit
2. Adobe Commerce → if pricing/catalog complexity is enterprise-level
3. Shopify Plus → if ecosystem, ease of use, and DTC + B2B together are priorities

The biggest reason I lean BigCommerce is that its native model maps almost exactly to your requirement: Customer → Customer Group → Price List → SKU-level prices. BigCommerce BigCommerce

If you tell me roughly how many SKUs, how many wholesale customers, how many pricing tiers, and whether each customer can have hundreds/thousands of negotiated prices, I can recommend the best architecture—and tell you which platform will be least painful to administer.

For a wholesale ecommerce catalog with tiered pricing and customer-specific price lists, I’d put BigCommerce first, with Shopify Plus as the strongest alternative.

My ranking

🥇 Best overall: BigCommerce

BigCommerce is particularly well suited to the scenario you described.

Its Price Lists let you maintain different SKU-level prices and assign them to customer groups, while B2B Edition supports customer-specific pricing, catalogs, company accounts, sales-rep ordering, quotes, and purchasing workflows. BigCommerce BigCommerce BigCommerce

A typical setup could look like:

• Retail: $100
• Wholesale Tier 1: $85
• Wholesale Tier 2: $75
• Wholesale Tier 3: $65
• Customer ABC: custom price list with 300 individually negotiated SKU prices
• Customer XYZ: different catalog + different prices

The important part is that BigCommerce's pricing model is naturally built around customer groups + price lists + assignments, rather than forcing you to construct the system primarily through discount rules. BigCommerce BigCommerce

bigcommerce.com

🥈 Shopify Plus

Shopify has become considerably more compelling for wholesale. In 2026, Shopify expanded native B2B capabilities to Basic, Grow, and Advanced plans, including company profiles, catalogs, volume discounts, quantity rules, payment terms, and vaulted credit cards. Shopify

Shopify catalogs can control both which products a customer sees and what they pay, and Shopify Plus allows unlimited catalogs with direct assignment to company locations. It also supports volume pricing and quantity rules. Shopify Help Center Shopify Help Center

That's excellent if your business is:

DTC + wholesale + strong consumer-facing storefront

rather than purely a complex B2B operation.

One subtle consideration: when multiple catalogs apply to the same company, Shopify has specific rules governing which price wins. That's worth modeling carefully if you have lots of overlapping customer-specific pricing. Shopify Help Center

shopify.com

When I'd choose each

Choose BigCommerce if:

• You have hundreds/thousands of wholesale accounts.
• Individual customers frequently have negotiated SKU prices.
• You have many price lists.
• Your catalog is large.
• B2B is the primary business.
• You need quotes, sales-rep ordering, account hierarchies, purchase approvals, or complex B2B workflows.

Choose Shopify Plus if:

• You have a substantial DTC business alongside wholesale.
• Ease of administration and storefront quality are major priorities.
• Your wholesale pricing is mostly organized into a manageable number of catalogs/tiers.
• You want Shopify's broader ecosystem and integrations.

Choose Adobe Commerce if:

• You have enterprise-level catalog/pricing complexity.
• You need extensive customization and have an engineering team.
• Ecommerce is tightly integrated with sophisticated ERP/PIM/CRM processes.

Bottom line

If your defining requirement is "I need to manage a large wholesale catalog where different customers can see different products and completely different prices", I'd start with BigCommerce B2B Edition.

If your requirement is "I want one excellent DTC storefront that also handles wholesale without becoming a separate system", I'd lean Shopify Plus.

If you tell me roughly how many SKUs, how many wholesale customers, how many pricing tiers, and whether you also sell DTC, I can narrow this down to the best choice for your specific operation.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce, with Shopify as the strongest alternative.

My ranking

🥇 Best overall: BigCommerce

bigcommerce.com is particularly well suited to your requirements because price lists are a native B2B concept.

You can create different price lists and assign them to customer groups or individual wholesale accounts. Prices can be set at the SKU/variant level, and BigCommerce also supports quantity-based bulk pricing within price lists. BigCommerce BigCommerce

For example, you could have:

• Dealer A → 30% off
• Dealer B → negotiated SKU-by-SKU pricing
• Distributor tier → 40% off
• Retailer tier → 25% off
• Customer X → special pricing on 15 specific SKUs
• Customer X, 100+ units → additional quantity break

That's very close to the mental model most wholesalers actually use.

BigCommerce also supports customer groups, company accounts, buyer portals, custom catalogs, quotes, and account hierarchies, so you're less likely to need a collection of third-party apps as your wholesale operation becomes more complicated. BigCommerce BigCommerce

One particularly interesting newer feature is cascading price lists, currently in open beta, which lets you maintain a base price list and layer customer-specific exceptions on top rather than duplicating entire price lists. BigCommerce

🥈 Best if you also have a strong DTC business: Shopify

shopify.com has become much more compelling in 2026. Shopify recently expanded native B2B functionality beyond Plus, including company profiles, catalogs, volume discounts, quantity rules, and payment terms. Shopify

Shopify's B2B catalog system lets you assign products and pricing to particular buyers/locations, while volume pricing and quantity rules handle wholesale breaks. Shopify Shopify

I'd choose Shopify over BigCommerce if your business is roughly:

DTC brand + growing wholesale channel

rather than:

Wholesale/distributor business where complex pricing is the core of the operation.

Shopify also has an enormous ecosystem and generally gives you a very polished storefront and admin experience.

🥉 Adobe Commerce

business.adobe.com is worth considering if you have very complicated pricing rules, multiple companies/locations, sophisticated quoting, ERP integration, or a substantial internal development team.

It's powerful, but I'd avoid it unless you genuinely need that level of customization. The implementation and ongoing technical burden are substantially higher than a SaaS platform. Shopify

The decision I'd make

If you told me:

"We have 2,000 SKUs, 300 wholesale customers, each customer can have its own negotiated pricing, plus three or four standard customer tiers and quantity breaks."

I'd choose BigCommerce.

If you said:

"We have a consumer Shopify store doing most of our revenue, but we're adding wholesale and want the two channels under one system."

I'd choose Shopify.

If you said:

"We have 50,000+ SKUs, complicated contracts, multiple subsidiaries, ERP-driven pricing, and a dedicated IT team."

I'd evaluate Adobe Commerce and enterprise B2B platforms alongside BigCommerce.

One important distinction: don't evaluate these platforms based merely on whether they support "wholesale pricing." The critical question is whether their pricing-resolution model matches yours—i.e., what happens when a customer has a customer-specific SKU price and belongs to a tier and qualifies for a quantity break. BigCommerce's price-list/customer-group model is especially attractive for that scenario. BigCommerce BigCommerce

If you tell me roughly how many SKUs/customers you have and an example of your pricing rules, I can recommend the best platform much more precisely and map your pricing structure onto BigCommerce vs. Shopify.

For a wholesale catalog with tiered pricing + customer-specific price lists, I’d put BigCommerce first, with Shopify Plus as the strongest alternative.

🥇 BigCommerce — my recommendation

BigCommerce has an unusually good native model for exactly what you're describing:

Customer → Customer Group → Price List → SKU-level price

Its Price Lists let you create different versions of your catalog pricing and assign them to customer groups. Pricing can be specified down to the variant/SKU level, and bulk pricing tiers can be layered onto price-list records. docs.bigcommerce.com

For example:

• Wholesale Tier 1: 25% off
• Wholesale Tier 2: 35% off
• Distributor: negotiated SKU prices
• Customer ABC: custom price list
• Customer XYZ: different custom price list
• Volume: additional break at 50 / 100 / 500 units

BigCommerce specifically supports assigning unique price lists to wholesale accounts/customer groups, including SKU-level customization. www.bigcommerce.com

That's a very natural fit if your business has lots of SKUs and lots of negotiated customer pricing.

BigCommerce Wholesale

🥈 Shopify Plus — best if DTC is important too

Shopify's B2B functionality has gotten considerably stronger. Its catalogs can control both which products a customer sees and what they pay, with volume pricing and quantity rules built in. help.shopify.com

The important catch is that direct customer/company-specific catalog assignment is a Shopify Plus feature. Plus gives you unlimited B2B catalogs and lets you assign catalogs directly to companies/company locations. help.shopify.com

So I'd choose Shopify Plus when you're saying:

"We need wholesale, but our consumer storefront, brand experience, apps, marketing ecosystem, and DTC business are equally important."

Shopify Plus currently starts at $2,500/month on a one-year term or $2,300/month on a three-year term. www.shopify.com

Shopify Plus B2B

🥉 Adobe Commerce

Adobe Commerce is extremely capable if pricing is complicated enough that you need extensive customization—particularly with large product catalogs, complex organizations, ERP integration, quoting, and sophisticated account structures.

It's generally more expensive and implementation-heavy, though, so I wouldn't choose it merely because you need tiered pricing.

My decision rule

Choose BigCommerce if:

• Wholesale is the primary business
• You have hundreds/thousands+ of SKUs
• Customers have negotiated prices
• You need many price lists
• You need quantity/volume breaks
• You want pricing to be manageable by your operations team rather than custom development

Choose Shopify Plus if:

• You have a substantial DTC business alongside wholesale
• Brand/UX and Shopify's ecosystem are priorities
• Your wholesale pricing is relatively straightforward
• You want one platform for DTC + B2B

Choose Adobe Commerce if:

• You have very complex pricing/account hierarchies
• You have enterprise ERP/PIM requirements
• You have developers/implementation partners available
• Customization matters more than ease of administration

Bottom line: For the specific requirement you gave—"wholesale catalog + tiered pricing + customer-specific price lists"—I'd start with BigCommerce. Its native price-list/customer-group architecture maps almost directly onto that business model. docs.bigcommerce.com

If you tell me roughly how many SKUs, how many wholesale customers, how many pricing tiers, and whether you also sell DTC, I can narrow it down to the best platform and architecture for your situation.

For a wholesale catalog with tiered pricing and customer-specific price lists, the “best” ecommerce platform depends mostly on how complex your pricing rules are, your catalog size, and whether you need ERP integration. The strongest options are usually B2B-first platforms, not standard retail ecommerce tools. Atwix AFCommerce

Top choices

My recommendations by scenario

Best overall for most wholesalers: BigCommerce B2B

BigCommerce is often the sweet spot for wholesale businesses because it provides built-in B2B capabilities without requiring the development effort of enterprise platforms. It supports customer groups, SKU-level price lists, bulk ordering, and different buyer experiences. BigCommerce

Choose it if you need:

• Customer-specific catalogs
• Multiple wholesale tiers (dealer, distributor, VIP, etc.)
• Volume pricing
• Quick reorders
• A hosted platform with less maintenance

Best for complex pricing and large catalogs: Adobe Commerce

Adobe Commerce is the strongest option when pricing logic gets complicated, such as:

• Thousands of SKUs
• Different contracts per customer
• Regional pricing
• Multiple warehouses
• ERP-driven pricing rules
• Complex approval workflows

Its B2B features include shared catalogs, company accounts, negotiated pricing, and advanced customer segmentation. Atwix

Tradeoff: implementation and maintenance are significantly heavier.

Best if you already sell direct-to-consumer: Shopify Plus

Shopify Plus works well when you want one ecosystem for both retail and wholesale. It supports B2B catalogs, company accounts, and customized pricing, but very complex wholesale pricing often requires additional customization or apps. Shopify Shopify

Good fit:

• Consumer brand adding wholesale
• Smaller number of wholesale accounts
• Strong marketing/content needs

Best pure B2B platform: OroCommerce

OroCommerce is designed specifically for manufacturers, distributors, and wholesalers. It is strong for:

• Account hierarchies
• Sales rep workflows
• RFQs/quotes
• Contract pricing
• Complex buyer organizations

Wise## Features I would require for a wholesale catalog

Whatever platform you choose, make sure it supports:

• Customer-specific price lists

Example: Customer A sees $8/unit, Customer B sees $7.25/unit.

• Tiered quantity pricing

Example:

• 1–49 units: $10
• 50–199 units: $8.50
• 200+ units: $7
• Customer groups

• Retailer
• Distributor
• Dealer
• Strategic account
• Hidden wholesale catalogs

• Products only visible to approved buyers
• Minimum order quantities (MOQs)
• Sales rep ordering / quote workflows
• ERP integration

• NetSuite
• SAP
• Microsoft Dynamics
• Acumatica
• Epicor, etc.

Quick decision guide

• <500 wholesale customers, mixed DTC + B2B: Shopify Plus
• 500–10,000 wholesale accounts, serious B2B operation: BigCommerce B2B
• 10,000+ SKUs, complex contracts/pricing: Adobe Commerce
• Manufacturer/distributor with sales teams and quoting: OroCommerce

If you share your number of SKUs, number of wholesale customers, ERP/accounting system, and whether you also sell retail, I can narrow this to a specific recommendation.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce B2B Edition.

My ranking

🥇 BigCommerce B2B Edition

This is the one I'd choose if wholesale is the primary business model.

BigCommerce has native customer groups and price lists, allowing you to assign different pricing to particular groups or individual wholesale accounts. Its price lists can override pricing down to the SKU/variant level. www.bigcommerce.com

For example, you could have:

• Distributor: 40% off
• Dealer: 30% off
• Retailer: 20% off
• VIP customer: individually negotiated prices
• Customer ABC: its own 500-SKU price list
• Quantity 100+: additional volume pricing

You can also combine customer-specific catalogs, pricing, purchasing permissions, quotes, and B2B account structures. www.bigcommerce.com

BigCommerce B2B Edition

🥈 Shopify Plus

I'd choose Shopify Plus if you have a significant DTC business alongside wholesale and want both operations in one ecosystem.

Shopify's B2B catalogs support company/company-location-specific pricing, price lists, quantity rules, product publishing, and volume pricing. Shopify currently supports up to 10 price breaks per variant for volume pricing. www.shopify.com

The tradeoff is that particularly complex wholesale pricing often pushes you toward apps or custom development. www.shopify.com

Shopify B2B

🥉 Adobe Commerce

I'd consider Adobe Commerce when you have extremely complicated pricing rules, huge catalogs, multiple websites/brands, sophisticated ERP integration, or enterprise-level customization requirements.

It's powerful, but I'd generally not choose it just for basic wholesale price lists. The implementation and ongoing technical overhead can be substantially greater.

Bottom line

If you tell me:

1. number of SKUs,
2. approximate number of wholesale customers,
3. how many pricing tiers you have,
4. whether each customer can have a unique price list,
5. whether you also sell DTC,
6. and what ERP/accounting system you use,

I can narrow this down to BigCommerce vs Shopify Plus vs Adobe Commerce and tell you which one I'd actually implement.

If your core requirement is wholesale catalog management + tiered pricing + customer-specific price lists, I’d shortlist BigCommerce and Shopify, with BigCommerce as my default pick for a pricing-heavy wholesale business.

🥇 My pick: BigCommerce

bigcommerce.com is particularly strong if your pricing structure looks like:

• Customer A → Price List A
• Customer B → Price List B
• Distributor tier → 10% off
• Distributor tier → 20% off above 100 units
• Certain customers → negotiated SKU-specific prices
• Different customer groups → different product assortments
• Same catalog → different prices depending on who's logged in

BigCommerce has native Price Lists that can override catalog pricing at the variant/SKU level and assign those lists to customer groups. Its B2B functionality also supports company accounts and customer-group-based pricing. BigCommerce BigCommerce

It also supports bulk pricing tiers associated with price-list records, which is particularly useful when you have both contract pricing and quantity breaks. BigCommerce

🥈 Shopify B2B is the better choice if you also sell DTC

shopify.com has become much more compelling for wholesale in 2026. Its B2B system supports customer-specific catalogs, quantity rules, and volume pricing, with catalogs assigned at the company/location level. Shopify Shopify

It's especially attractive if you want one storefront for both retail and wholesale rather than building a wholesale-centric system. Shopify has also expanded native B2B functionality beyond Plus, including custom catalogs and volume discounts. Shopify

One caveat: if you have thousands of highly individualized negotiated price lists, I'd examine the exact catalog/pricing limits and your ERP integration before choosing Shopify. Shopify can handle sophisticated B2B pricing, but BigCommerce's price-list model maps very naturally to this particular use case.

When I'd choose Adobe Commerce

business.adobe.com becomes interesting when you're talking about enterprise-scale complexity: multiple business units, complicated account hierarchies, extensive ERP integration, custom workflows, quoting, and highly customized catalogs.

The downside is implementation and ongoing technical complexity. For a typical mid-market wholesaler, I'd generally choose BigCommerce or Shopify before going there.

Bottom line

Choose BigCommerce if pricing is the heart of your wholesale operation.

Choose Shopify if you want wholesale and DTC tightly integrated and prioritize ease of administration.

Choose Adobe Commerce/OroCommerce if your B2B pricing and organizational structure is unusually complex and you have an enterprise implementation team.

If you tell me roughly how many SKUs, customers, price lists, and pricing tiers you have (e.g. “20,000 SKUs, 500 customers, ~50 price lists”), I can narrow this down much more precisely—including which platform will be easiest to maintain as the catalog grows.

For wholesale catalogs with tiered pricing and customer-specific price lists, my top pick is BigCommerce B2B Edition.

🥇 BigCommerce B2B Edition — best overall for wholesale

BigCommerce has a particularly good data model for what you're describing. Its Price Lists can override catalog pricing at the SKU/variant level and be assigned to specific customer groups, while bulk-pricing tiers can be attached to those price records. docs.bigcommerce.com

For example, you could have:

• Retail: $100
• Wholesale Tier A: $75
• Wholesale Tier B: $65
• Wholesale Tier C: $55
• Customer ABC: custom $58 on SKU-123
• Customer XYZ: custom $52 on SKU-123

You can also assign different price lists to individual customer groups or accounts, rather than creating separate storefronts. BigCommerce specifically supports customer-specific SKU pricing and customer groups for pricing/product access. www.bigcommerce.com

It also has B2B functionality around company accounts, bulk ordering, quotes, purchase orders, approval workflows, and buyer portals, which becomes important once your wholesale operation grows beyond simply displaying different prices. www.bigcommerce.com

🥈 Shopify Plus — best if DTC is equally important

I'd choose Shopify Plus if you're already heavily invested in Shopify or want a particularly strong consumer storefront alongside wholesale.

Shopify's current B2B functionality supports customer-specific catalogs, quantity rules, and volume pricing. Plus removes the catalog limitations on lower Shopify plans and allows catalogs to be assigned directly to companies and locations. www.shopify.com

One important 2026 change: Shopify has expanded native B2B capabilities to Basic/Grow/Advanced plans, including up to three B2B catalogs and volume pricing. Unlimited catalogs and direct company/location assignment remain Plus features. changelog.shopify.com

So if you have hundreds of negotiated customer price lists, I'd lean toward BigCommerce or Shopify Plus rather than standard Shopify.

🥉 Adobe Commerce — if pricing logic gets extremely complicated

Adobe Commerce becomes attractive when your pricing isn't simply "customer gets price list X."

For example, if pricing depends simultaneously on:

Customer × region × SKU × quantity × contract × currency × sales channel

and you have substantial ERP/CRM integration requirements, Adobe gives you more room to build sophisticated custom logic.

The tradeoff is considerably more implementation and maintenance complexity.

My recommendation

If I were choosing specifically for a wholesale distributor/manufacturer, I'd rank them:

1. BigCommerce B2B Edition — best combination of native wholesale functionality + pricing flexibility + manageable complexity.

2. Shopify Plus — best if you have a substantial DTC business and want wholesale and retail tightly integrated.

3. Adobe Commerce — best when your pricing/account/integration requirements are unusually complex.

4. WooCommerce — best when you have a technical team and want maximum control, but I'd generally avoid assembling a wholesale system from numerous plugins unless there's a compelling reason.

One especially important distinction: "tiered pricing" and "customer-specific price lists" are not the same thing. If you tell me something like “we have 5,000 SKUs, 300 wholesale customers, each customer can have negotiated SKU prices, plus quantity breaks”, I can recommend the platform much more definitively and explain how I'd structure the catalog/pricing model.

For a wholesale catalog with tiered pricing + customer-specific price lists, my top pick is BigCommerce B2B Edition.

🥇 BigCommerce B2B Edition — best overall for your use case

BigCommerce has native price lists that can be assigned to customer groups, with pricing down to the SKU/variant level. It also supports bulk/tier pricing on those price records. docs.bigcommerce.com

For example, you could have:

• Dealer A → Price List A
• Dealer B → Price List B
• Distributor tier → Price List C
• VIP customers → Price List D
• Within each list: 1–49 units = $20, 50–99 = $18, 100+ = $16

BigCommerce also supports customer groups, custom catalogs, bulk ordering, company hierarchies, quote workflows, and B2B buyer portals. www.bigcommerce.com

BigCommerce B2B Edition

🥈 Shopify — best if you also have a strong DTC business

Shopify's B2B system has become substantially stronger in 2026. It supports company/location-specific catalogs, volume pricing, quantity rules, and customer-specific pricing. www.shopify.comwww.shopify.com

The big advantage is running wholesale and retail from the same Shopify environment, which is excellent if you already have—or expect to build—a consumer storefront. Shopify Plus provides unlimited catalogs and direct assignment to companies/locations, making it particularly attractive for lots of negotiated customer pricing. www.shopify.comwww.shopify.com

Shopify B2B

🥉 Adobe Commerce — if your pricing logic is extremely complicated

I'd consider Adobe Commerce if you're dealing with large enterprise catalogs, complicated account hierarchies, ERP integration, sophisticated permissions, quoting, and highly customized pricing logic. It's powerful, but generally brings considerably more implementation and maintenance overhead. www.shopify.comwww.shopify.comwww.shopify.com

Adobe Commerce

My recommendation

Choose BigCommerce if your primary business is wholesale/distribution and the pricing matrix is central to how you sell.

Choose Shopify Plus if you want wholesale + DTC together, particularly if you're already invested in Shopify.

One important distinction: if by "customer-specific price lists" you mean hundreds or thousands of individual negotiated price lists, rather than just 3–5 customer tiers, I'd lean even more strongly toward BigCommerce or Shopify Plus and evaluate the ERP/PIM integration before choosing. Shopify has documented examples of B2B catalogs scaling to thousands of customer-specific contract price lists. www.shopify.com

If you tell me roughly (1) number of SKUs, (2) number of wholesale customers, (3) number of price lists, and (4) whether you need an ERP like NetSuite/Epicor/SAP, I can narrow it down to the best platform and architecture for your situation.

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce and Shopify Plus, with BigCommerce as my default pick if wholesale is the primary business model.

🥇 My pick: BigCommerce

BigCommerce has a particularly clean model for wholesale: Customer Groups → Price Lists → Price List Assignments. Its price lists can set prices down to the individual SKU and can be assigned to customer groups or individual wholesale accounts. docs.bigcommerce.com

For example, you could have:

• Retailer A → Wholesale Price List A
• Retailer B → Wholesale Price List B
• Distributor tier → Distributor Price List
• VIP accounts → negotiated customer-specific prices
• Volume buyers → quantity-based discounts

That's a very natural fit if you have lots of SKUs and negotiated pricing.

🥈 Shopify Plus

Shopify Plus is arguably better if you want one polished platform for both DTC and B2B. Its B2B catalogs control both product availability and pricing, and catalogs can be assigned directly to individual company locations. It also supports volume pricing and quantity rules. help.shopify.com

The important distinction is that direct company-location catalog assignment and unlimited catalogs are Shopify Plus features. Lower Shopify plans have a limit of three active catalogs across B2B markets. help.shopify.com

One thing I'd pay close attention to: when multiple catalogs apply to the same Shopify B2B customer, Shopify's pricing rules can result in the lowest applicable price being displayed. That can matter if you have overlapping negotiated price lists. help.shopify.com

When I'd choose each

Choose BigCommerce if:

• Wholesale is your core business.
• You have hundreds/thousands of SKUs.
• Customers have negotiated prices.
• You need lots of different price lists.
• Different customers need different SKU-level prices.
• You want relatively straightforward B2B pricing administration.

Choose Shopify Plus if:

• You have a substantial DTC business alongside wholesale.
• Brand/design and Shopify's ecosystem are important.
• Your wholesale pricing can be organized into catalogs/customer segments.
• You want one very polished commerce platform rather than a primarily wholesale-oriented system.

Choose Adobe Commerce if: your pricing logic is extremely complex and you have the budget and technical team to maintain a heavily customized enterprise implementation.

Bottom line

If you told me “We sell wholesale, have 5,000 SKUs, 300 customers, and each customer/group can have different negotiated prices and volume tiers”, I'd start with BigCommerce B2B Edition.

If you told me “We have a major consumer Shopify store and want to add sophisticated wholesale without leaving Shopify”, I'd choose Shopify Plus.

If you tell me roughly how many SKUs, wholesale customers, pricing tiers, and whether you also sell DTC, I can narrow it down to the best platform for your specific setup.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce, especially BigCommerce B2B Edition.

\*Usually requires extensions or custom development.

🥇 BigCommerce — best fit

BigCommerce has unusually strong native support for exactly this model. Its Price Lists let you maintain different versions of catalog pricing and assign them to customer groups, while pricing can be defined down to the SKU/variant level. Bulk pricing tiers can also be attached to price records. docs.bigcommerce.comwww.bigcommerce.com

For example, you could have:

• Retail: $100
• Wholesale Tier 1: $75
• Wholesale Tier 2: $65
• Wholesale Tier 3: $55
• Customer ABC: custom negotiated prices
• Customer XYZ: completely different price list
• Quantity 10+: additional volume discount

BigCommerce also explicitly supports assigning unique price lists to individual wholesale accounts or customer groups. www.bigcommerce.com

With B2B Edition, you additionally get company accounts, account hierarchies, quoting, invoice management, purchasing controls, buyer approval workflows, and other wholesale-specific functionality. www.bigcommerce.com

BigCommerce B2B / Wholesale

🥈 Adobe Commerce — best for extremely complex pricing

If your pricing rules are really complicated, Adobe Commerce B2B is arguably more powerful.

Its Shared Catalogs allow you to create custom catalogs with pricing visible only to specific companies, and you can create as many custom shared catalogs as needed. experienceleague.adobe.comhelp.shopify.com

It also supports tier pricing based on quantity, customer group, or shared catalog. experienceleague.adobe.com

I'd choose Adobe over BigCommerce if you have things like:

• Thousands of customer-specific contracts
• Highly complex pricing formulas
• Multiple websites/brands
• Complicated product availability rules
• Sophisticated ERP integration
• An in-house development/IT team

The tradeoff is considerably more implementation and administration complexity.

Adobe Commerce B2B

🥉 Shopify Plus — best if ease of use matters most

Shopify's current B2B functionality is much better than it used to be. B2B catalogs let you control both products and pricing for companies/company locations, and Shopify supports volume pricing. On Shopify Plus, you can have unlimited catalogs and assign them directly to companies and locations. help.shopify.com

I'd lean toward Shopify Plus if:

• You already use Shopify
• Your team strongly prefers Shopify's admin
• B2B is important but not extraordinarily complicated
• You also have a substantial DTC business
• You value the Shopify app ecosystem

But if pricing management itself is the central requirement, I would put BigCommerce ahead of Shopify.

My recommendation

If I were selecting specifically for your requirements:

BigCommerce B2B Edition > Adobe Commerce B2B > Shopify Plus

The deciding factor is that BigCommerce's Customer Groups + Price Lists + bulk pricing model maps very naturally onto a wholesale business with multiple pricing tiers and negotiated customer pricing. docs.bigcommerce.com

If you tell me roughly how many SKUs, how many wholesale customers, how many pricing tiers, and whether each customer can have individually negotiated prices, I can narrow this down to the best platform for your particular setup.

For a wholesale catalog with tiered pricing and customer-specific price lists, the best ecommerce platform depends mostly on how complex your pricing rules and sales process are. The strongest options are usually B2B-focused platforms, not standard retail ecommerce tools. www.atwix.comoroinc.com

Best overall choices

www.atwix.comoroinc.com

My recommendation by scenario

1. You have hundreds/thousands of wholesale customers with negotiated pricing
→ Choose OroCommerce or Adobe Commerce.
These are strongest when each customer may have:

• their own price list
• contract pricing
• customer-specific catalogs
• approval workflows
• sales rep involvement
• ERP synchronization

www.atwix.comoroinc.com

2. You already sell retail online and want to add wholesale
→ Choose Shopify Plus.
It is attractive when you want one inventory system, one admin, and both consumer and wholesale channels. It supports company accounts, customer-specific catalogs, price lists, and payment terms. www.shopify.com

3. You are a distributor/manufacturer with a large SKU catalog
→ Choose BigCommerce B2B Edition or Adobe Commerce.
BigCommerce has built-in wholesale features such as customer groups and SKU-level price lists, while Adobe Commerce goes further for highly complex operations. www.bigcommerce.com

4. You need the lowest cost and have technical resources
→ WooCommerce can work well with B2B plugins, especially if you need custom pricing logic and full control. wholesalesuiteplugin.com

Features I would consider mandatory for your use case

Look for:

• ✅ Customer-specific price lists
• ✅ Quantity/tier pricing (e.g., 1–99 units = $10, 100–499 = $8.50)
• ✅ Customer groups and account hierarchies
• ✅ Private wholesale catalogs
• ✅ Minimum order quantities
• ✅ Quote requests / negotiated pricing
• ✅ Purchase orders and payment terms
• ✅ ERP/accounting integration
• ✅ Bulk ordering and reorder tools

www.afcommerce.com

Short answer

• Most powerful: Adobe Commerce
• Best purpose-built wholesale platform: OroCommerce
• Best for a brand moving from DTC into wholesale: Shopify Plus
• Best balance of capability and simplicity: BigCommerce B2B
• Best budget/custom option: WooCommerce + B2B extensions

If you share your approximate number of SKUs, number of wholesale customers, ERP/accounting system (if any), and whether you also sell retail, I can narrow this to a top 1–2 choices.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top choice is BigCommerce B2B Edition.

My ranking

🥇 BigCommerce B2B Edition

This is the one I'd choose if wholesale is the primary business model.

BigCommerce has native Customer Groups + Price Lists, allowing you to maintain different catalogs/prices and assign them to particular customer groups. Price lists can go down to the SKU/variant level, and bulk pricing tiers can be attached to those price records. docs.bigcommerce.com

For example, you could have:

• Dealer A: 20% off list
• Dealer B: negotiated SKU-by-SKU prices
• Distributor: different prices at 10 / 50 / 100 units
• VIP customer: completely custom price list
• Retail customers: standard consumer pricing

And you can manage those within the same store rather than maintaining separate wholesale sites. www.bigcommerce.com

🥈 Shopify B2B

I'd pick Shopify instead if you also have a significant DTC business or want the easiest ecosystem to operate.

Shopify B2B now has native catalogs, company accounts, customer-specific pricing, quantity rules and volume pricing. As of 2026, even non-Plus plans have some B2B functionality, while Shopify Plus provides unlimited catalogs and more sophisticated company/location-level assignments. www.shopify.com

The distinction I'd make is:

BigCommerce: better if you're building a sophisticated wholesale/distributor operation.

Shopify: better if you're building a consumer brand that also needs a strong wholesale channel.

One important question

The deciding factor is how your pricing actually works.

If you mean something like:

Customer A gets Price List A → SKU 123 = $8, SKU 456 = $14
Customer B gets Price List B → SKU 123 = $7, SKU 456 = $12
Both then get additional quantity breaks at 10/50/100 units

BigCommerce is particularly well suited to that model. Its price-list system explicitly supports different catalog pricing by customer group and SKU-level pricing, including bulk-pricing tiers. docs.bigcommerce.com

If you tell me roughly how many SKUs, how many wholesale customers, and whether you also sell DTC, I can narrow this down to the best platform for your specific setup and flag any pricing/catalog limitations you'd run into.

For a wholesale catalog with tiered pricing and customer-specific price lists, the “best” ecommerce platform depends mostly on your catalog complexity, ERP needs, and whether you also sell direct-to-consumer. The strongest options are usually B2B-first platforms, not standard retail ecommerce systems. www.atwix.comwww.afcommerce.com

Best overall choices

www.atwix.comwww.afcommerce.com

My recommendation by scenario

1. You have thousands of SKUs, distributors, negotiated contracts, and complex pricing
→ Choose Adobe Commerce or OroCommerce.
These handle scenarios like:

• Customer A sees contract pricing
• Customer B sees distributor pricing
• Customer C gets regional pricing
• Quantity breaks change prices automatically
• Different catalogs appear for different accounts

www.atwix.comwww.afcommerce.com

2. You sell retail online and want to add wholesale
→ Choose Shopify Plus.
It is especially good when you want:

• One inventory pool
• One product catalog
• Retail storefront + wholesale portal
• Customer-specific catalogs and pricing
• A large app ecosystem

www.shopify.com

3. You are primarily a wholesaler/distributor
→ Choose BigCommerce B2B Edition.
It has many wholesale capabilities built in, including customer groups and price lists that can be assigned to wholesale accounts. www.bigcommerce.com

4. You need ERP-driven pricing
If your pricing lives in systems like:

• SAP
• Oracle NetSuite
• Microsoft Dynamics 365

then prioritize platforms with strong ERP integrations rather than just storefront features. www.shopify.com

Features I would consider mandatory for a wholesale catalog

Look for:

• ✅ Customer-specific price lists
• ✅ Customer groups/accounts
• ✅ Tiered quantity pricing
• ✅ Minimum order quantities (MOQ)
• ✅ Hidden wholesale-only products
• ✅ Bulk order forms / quick reorder
• ✅ Quote requests and negotiated pricing
• ✅ Purchase orders and payment terms (Net 30/60/90)
• ✅ ERP/accounting integration
• ✅ Multiple buyers under one company account

Short answer

• Best overall wholesale platform: BigCommerce B2B
• Best for complex distributors: OroCommerce or Adobe Commerce
• Best for hybrid wholesale + retail brands: Shopify Plus
• Best budget/customizable option: WooCommerce + B2B extensions

If you tell me your number of SKUs, number of wholesale customers, ERP/accounting system, and whether you also sell retail, I can narrow this to a specific recommendation.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top pick is BigCommerce, especially if B2B/wholesale is the core of the business.

My ranking

🥇 BigCommerce — best overall for your requirements

BigCommerce has particularly strong native support for the exact pricing model you're describing. Its Price Lists can be assigned to customer groups and specify different prices down to the SKU/variant level. It also supports bulk pricing tiers, so you can combine something like:

Customer A → wholesale price list → SKU 123 = $8
10–49 units → $7.50
50–99 → $7.00
100+ → $6.50

docs.bigcommerce.com

It also supports assigning customized catalogs/pricing to individual wholesale accounts or customer groups, plus buyer portals, company accounts, quotes, and other B2B functionality. www.bigcommerce.com

One particularly useful feature is cascading price lists, currently in open beta: you can maintain a common base price list and layer customer-specific pricing on top rather than duplicating the entire catalog. docs.bigcommerce.com

🥈 Shopify Plus — best if you also have a strong DTC business

Shopify has become much more compelling for B2B. Its native B2B system supports companies, locations, customer-specific catalogs, custom pricing, quantity rules, tiered/volume pricing, payment terms, and multiple buyers per company. apps.shopify.com

The important distinction is catalog limits. As of 2026, Shopify has brought basic B2B functionality to regular plans, but unlimited catalogs and direct catalog assignment to companies/locations remain Plus features. www.shopify.com

So I'd choose Shopify Plus when you want a polished DTC + wholesale ecosystem and Shopify is already central to your business. Plus currently starts at $2,500/month on a one-year term ($2,300/month on a three-year term). www.shopify.com

🥉 Adobe Commerce — for extremely complicated pricing

Adobe Commerce is worth considering if you have a very large catalog, sophisticated ERP integration, complicated customer hierarchies, or highly customized B2B workflows.

The tradeoff is considerably more implementation and technical overhead. For a typical wholesaler, I'd choose BigCommerce before Adobe unless there's a specific enterprise requirement driving the decision.

Bottom line

Choose BigCommerce if:

• You have lots of wholesale SKUs.
• Different customers need different prices.
• You have customer tiers such as Dealer / Distributor / VIP.
• Pricing varies by SKU and quantity.
• You want the pricing functionality to be relatively native rather than assembled from apps.
• You may eventually need quotes, company accounts, purchasing controls, or ERP integration.

Choose Shopify Plus if:

• You have a substantial DTC business alongside wholesale.
• Brand/design and the broader Shopify ecosystem are important.
• Your B2B pricing isn't extraordinarily complicated.
• You want one platform for retail + wholesale.

If you tell me roughly how your pricing works—for example, “500 SKUs, 100 wholesale customers, 5 customer tiers, and some customers have individually negotiated prices”—I can tell you which platform I'd pick and how I'd structure the price lists/catalogs.

For a wholesale catalog with tiered pricing and customer-specific price lists, I’d rank the major platforms:

🥇 My pick: BigCommerce

For your specific requirements, BigCommerce is probably the best fit.

Its B2B functionality has Customer Groups, SKU-level Price Lists, and Bulk Pricing built around wholesale use cases. A price list can be assigned to a customer group, and pricing can be customized down to individual SKUs. www.bigcommerce.com

That maps nicely to a structure like:

• Wholesale Tier 1 → 10% below list
• Wholesale Tier 2 → 20% below list
• Wholesale Tier 3 → negotiated pricing
• Customer ABC → its own 250-SKU price list
• Customer XYZ → different prices on the same SKUs
• Quantity breaks → 1–9 / 10–49 / 50+ units

BigCommerce also explicitly supports assigning price lists to individual wholesale accounts or customer groups, which is particularly useful if many customers have negotiated pricing. www.bigcommerce.com

🥈 Shopify Plus

I'd choose Shopify Plus if you also have a substantial DTC business and want the easiest overall ecosystem.

Shopify's B2B catalogs support fixed prices, percentage adjustments, volume pricing, quantity rules, and direct assignment to company locations. Plus allows unlimited catalogs and direct assignment to companies/company locations. help.shopify.com

The catch is that Shopify's pricing model is somewhat more catalog-oriented than BigCommerce's explicit price-list/customer-group model. If you have hundreds or thousands of customers with individually negotiated SKU prices, I'd scrutinize the catalog-management workflow before choosing it.

🥉 Adobe Commerce

Adobe Commerce is the strongest option if your wholesale operation is very complex.

Its B2B functionality supports company accounts, shared catalogs, custom pricing for different companies, negotiated quotes, purchasing permissions, and other sophisticated B2B workflows. experienceleague.adobe.com

The downside is substantially greater implementation and maintenance complexity. I'd generally avoid it unless you have an internal technical team/agency and requirements that justify that complexity.

Bottom line

Choose BigCommerce if your priority is:

"I have a large wholesale catalog, lots of B2B customers, negotiated price lists, and volume/tier pricing, and I want those things to be first-class features."

Choose Shopify Plus if your priority is:

"I want wholesale and DTC together, with an excellent merchant experience and broader Shopify ecosystem."

Choose Adobe Commerce if:

"Our B2B pricing, catalogs, customer organizations, ERP integration, and business rules are unusually complex."

If you tell me roughly (1) number of SKUs, (2) number of wholesale customers, (3) whether every customer can have unique prices, and (4) what ERP you're using, I can narrow this down to the best platform for your particular catalog architecture.

For a wholesale catalog with tiered pricing and customer-specific price lists, my top choice is BigCommerce B2B Edition.

🥇 BigCommerce B2B Edition — best overall

BigCommerce has particularly strong native support for the exact pricing model you're describing. You can create customer groups, assign different catalogs and pricing, and use price lists down to the SKU level for individual customers or groups. It also supports bulk/tiered pricing. www.bigcommerce.com

For example, you could have:

• Retailer A: $10/unit
• Retailer B: $9/unit
• Distributor C: $8/unit
• Distributor C, 100+ units: $7.25/unit
• Distributor D: entirely different negotiated prices
• Different customers seeing different subsets of your catalog

That can all be managed through customer groups and price lists rather than building separate stores. www.bigcommerce.com

It's also strong if your wholesale operation needs POs, quotes, net terms, buyer accounts, reordering, or complex account hierarchies. www.bigcommerce.com

🥈 Shopify — best if you're also heavily DTC

Shopify has become much more compelling for B2B in 2026. Its native B2B functionality now supports company profiles, custom catalogs, customer-specific pricing, volume discounts, and quantity rules. Shopify Plus adds unlimited catalogs and direct catalog assignment to companies/locations. www.shopify.com

I'd choose Shopify Plus over BigCommerce if your business is something like:

70% DTC + 30% wholesale

and you want one excellent consumer storefront with a wholesale operation attached.

I'd lean BigCommerce if it's:

70%+ wholesale/B2B, with lots of negotiated pricing and complicated customer accounts.

🥉 Adobe Commerce

Adobe Commerce is the choice when your pricing logic gets really complicated—large catalogs, multiple business units, sophisticated ERP integrations, custom workflows, etc. It's powerful but considerably more expensive and technically demanding than the SaaS options.

My recommendation

Choose BigCommerce B2B Edition if your primary requirement is:

“I have one master catalog, but every wholesale customer may have their own price list, quantity breaks, discounts, and product availability.”

It's one of the areas where BigCommerce has a particularly strong native feature set. www.bigcommerce.com

Choose Shopify Plus if you also want a strong DTC storefront and want B2B and consumer commerce tightly unified. Shopify's B2B capabilities have expanded significantly in 2026. www.bigcommerce.comwww.bigcommerce.comwww.shopify.com

If you tell me roughly how many SKUs, how many wholesale customers, how many different price lists, and whether you also sell DTC, I can narrow this down to the best platform for your specific setup and include estimated costs.

For a wholesale ecommerce catalog with tiered pricing and customer-specific price lists, I’d shortlist BigCommerce, Shopify Plus, and Adobe Commerce. My default pick would be BigCommerce.

🥇 BigCommerce — my recommendation

BigCommerce has a particularly good data model for what you're describing: Customer Groups → Price Lists → price assignments. Price Lists can specify SKU/variant-level prices and be assigned to customer groups, while its bulk-pricing functionality handles quantity-based discounts. www.bigcommerce.com

For example, you could have:

• Customer Group: Distributor
  • Price List: Distributor A
• Customer Group: Retailer
  • Price List: Retailer B
• Customer Group: Strategic Account
  • Price List: Customer C
• Quantity tiers: 1–9 = $20, 10–49 = $18, 50+ = $16

That's a very natural fit for a wholesale operation. BigCommerce also supports wholesale customer groups with different product access, pricing, ordering and approval workflows. www.bigcommerce.com

BigCommerce B2B/Wholesale

🥈 Shopify Plus — best if you already like Shopify

Shopify Plus B2B has catalogs, which control both product availability and pricing for companies/company locations. It supports volume pricing and quantity rules, and Plus allows unlimited catalogs with direct assignment to individual company locations. help.shopify.com

The important distinction is that Shopify's model is more catalog-centric than BigCommerce's explicit price-list model. That's great if you want a polished Shopify storefront and relatively straightforward B2B operations.

One caveat: when multiple catalogs apply to the same company location, Shopify's pricing rules can produce the lowest applicable price, so you'll want to design your catalog structure carefully if customers have overlapping pricing agreements. help.shopify.com

Shopify B2B

🥉 Adobe Commerce — best for complicated pricing logic

Adobe Commerce is extremely capable for sophisticated B2B. Its Shared Catalogs let you create custom catalogs with pricing for individual companies, while customer-group and tier pricing provide additional pricing mechanisms. experienceleague.adobe.com

I'd choose Adobe if you have things like:

• Thousands of customer-specific contracts
• Complex ERP integration
• Multiple websites/brands
• Highly customized product/configuration logic
• Complex account hierarchies
• Negotiated pricing and quotes

It's powerful, but generally requires substantially more implementation and administration than BigCommerce or Shopify.

Adobe Commerce B2B

My ranking for your particular requirement

1. BigCommerce — best overall fit
2. Shopify Plus — best ease-of-use/ecosystem
3. Adobe Commerce — best for highly complex enterprise requirements

If you tell me roughly how many SKUs and wholesale customers you have, whether each customer gets a unique price list or customers share pricing tiers, and what ERP/accounting system you use, I can narrow this down considerably.