ChatGPT answers, unedited

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce and Shopify, with BigCommerce as my first choice if quote requests are central to your sales process.

Why I'd lean BigCommerce: its B2B offering is specifically designed around manufacturers, wholesalers and distributors, with account pricing, buyer portals, quotes, invoices and approval workflows. www.bigcommerce.com Independent 2026 comparisons also put it ahead when a significant portion of orders originate as quotes. www.iwdagency.com

BigCommerce B2B

When I'd choose Shopify instead

If you already like Shopify—or you sell both to retailers and directly to consumers—Shopify is very attractive. Its B2B system supports company accounts, customer-specific catalogs/pricing, and Net 7 through Net 90 payment terms. help.shopify.com

The catch is quoting: Shopify's native workflow is more draft-order oriented, so a proper "Request a Quote" experience commonly means adding an app. For example, QuoteMe can turn accepted quotes into Shopify draft orders. help.shopify.com

Shopify B2B

My recommendation:

• 70%+ wholesale / retailer business + lots of negotiated quotes → BigCommerce
• B2B plus meaningful DTC + simpler catalog/quote process → Shopify
• Very complex manufacturing, multi-level approvals, ERP-driven pricing → consider OroCommerce/Adobe Commerce, but I'd avoid that complexity for a small manufacturer unless you genuinely need it. www.shopify.com

If you tell me roughly how many SKUs you have, whether you already use QuickBooks/NetSuite/another ERP, and whether you need credit approval for Net 30/60, I can narrow this to the best 2–3 options and explain the likely setup cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation

1. bigcommerce.com — best overall fit

It has the B2B pieces you specifically need built into the platform:

• Quote requests / RFQs: retailers can request quotes, and you can negotiate pricing, discounts, shipping, and terms before converting the quote to an order. BigCommerce BigCommerce
• Net terms: you can manage purchase orders, credit cards, and net payment terms per customer account. BigCommerce
• Retailer accounts: company accounts, multiple buyers, permissions, approval workflows, customer-specific pricing, and reorder lists.
• Manufacturer-friendly: BigCommerce explicitly targets manufacturers, wholesalers, and distributors and supports ERP/CRM integrations. BigCommerce
• Less app sprawl: quoting and net terms are part of its B2B functionality rather than requiring you to bolt everything onto a basic consumer store. BigCommerce

For a small manufacturer, that's attractive because you can have a workflow like:

Retailer applies → you approve account → retailer sees their wholesale pricing → requests quote → you adjust price/shipping → retailer accepts → order goes onto Net 30 → invoice/ERP handles collection.

2. shopify.com — best if you already like Shopify

Shopify is worth considering if you want a very polished storefront and expect to sell both B2B and DTC.

Shopify now supports B2B payment terms and draft-order invoices, including negotiated orders where the retailer reviews the order and pays according to the assigned terms. Shopify Changelog

The catch is quoting. Compared with BigCommerce, more sophisticated quote workflows generally involve apps/customization. There are now Shopify apps that combine quotes, company accounts, and net terms—for example, Merxio advertises quotes as draft orders and Net-15/30 terms starting at $79/month. Shopify App Store

So I'd choose Shopify if DTC is equally important; I'd choose BigCommerce if wholesale is the core business.

3. oroinc.com — best if your B2B operation is getting complex

Oro is much more B2B-first. It has native RFQ/quoting, corporate accounts, sophisticated pricing, sales workflows, and integrations. ORO INC. Shopify

I'd look at it if you have things like multiple price lists, complicated customer hierarchies, sales reps negotiating large orders, multiple warehouses/ERPs, or highly customized purchasing workflows. For a small manufacturer with relatively straightforward wholesale sales, it may be more platform than you need.

What I'd pick

Bottom line: I'd start by getting a BigCommerce B2B demo and specifically ask them to demonstrate “retailer requests quote → sales rep modifies it → retailer accepts → order is placed on Net 30 → invoice/ERP sync.” That's the exact workflow I'd want to validate before signing.

If you tell me roughly your annual online sales, number of retail accounts, average order size, and whether you also sell DTC, I can narrow this down to the best platform and likely setup for your size.

For a small manufacturer selling to retailers, I’d shortlist BigCommerce B2B Edition first.

My ranking

Why BigCommerce stands out: its B2B Edition has a buyer portal where retailers can request quotes, view/pay invoices, and manage their purchasing. It supports customer-specific pricing, purchase orders and net terms, plus sales reps can negotiate quotes and convert them to orders. www.bigcommerce.com

BigCommerce B2B Edition

For a small team, that's important because you're not assembling the B2B workflow from five different apps. A real manufacturer example uses BigCommerce for quotes, customer-specific pricing, and Net 30 terms. www.bigcommerce.com

When I'd choose Shopify instead

If you're already on Shopify or you sell both wholesale and DTC, Shopify is worth serious consideration. Its B2B functionality supports company accounts, customer-specific pricing and payment terms, while quote/RFQ functionality can be added through apps. www.shopify.com

Shopify B2B

What I'd build for your retailers

I'd make the retailer experience:

Apply for wholesale account → approved account → see wholesale pricing → add products → Request Quote → sales team adjusts pricing → retailer accepts → PO / Net 30 → invoice → reorder from account portal.

That is much closer to how retailers actually buy than a normal consumer storefront.

Bottom line: If you're primarily B2B and want quote requests + Net 30/Net 60 + retailer-specific pricing without a huge implementation, I'd pick BigCommerce B2B Edition. Current 2026 comparisons also put BigCommerce ahead for mid-market B2B businesses where quoting is central, while positioning Shopify more strongly for unified B2B/DTC operations. www.iwdagency.com

If you tell me roughly annual wholesale revenue, number of SKUs, whether you already use QuickBooks/NetSuite/etc., and whether you also sell DTC, I can narrow this to the best 1–2 options and estimate the likely setup cost.

For a small manufacturer selling to retailers, I’d shortlist these:

1. BigCommerce B2B Edition — my top pick

It’s probably the best fit if B2B wholesale is the core of the business. BigCommerce specifically targets manufacturers, wholesalers, and distributors and has:

• Quote/RFQ workflows — retailers can request quotes online and your team can respond/manage them.
• Net terms and account credit — payment options can be managed by customer account, including net terms.
• Customer-specific pricing and catalogs.
• Retailer buyer accounts with multiple users/permissions.
• Reordering and purchase orders.
• A reasonably conventional storefront, so retailers get a modern ecommerce experience rather than an old-school wholesale portal. www.bigcommerce.com

The particularly relevant combination for you is quotes + customer-specific pricing + Net 30/other terms. BigCommerce documents all three as B2B capabilities. www.bigcommerce.com

2. Shopify B2B — best if you also sell DTC

Shopify has gotten substantially better for B2B. Its B2B functionality supports Net 7/15/30/45/60/90, deposits, invoices/draft orders, company accounts, customer-specific pricing, and payment workflows. help.shopify.com

I'd choose Shopify if you're thinking:

"We want one excellent ecommerce site for both consumers and retailers."

The caveat is that quote/RFQ workflows aren't as central/native to Shopify's B2B experience as they are to BigCommerce, so you may end up adding an app or building a workflow around draft orders.

3. OroCommerce — best for complicated B2B

OroCommerce is worth considering if your retailers routinely negotiate prices, quantities, configurations, or terms. Its RFQ functionality is particularly strong: quote requests from different channels can be centralized, negotiated, and converted into orders. oroinc.com

For a small manufacturer, though, I'd generally avoid starting here unless your sales process is genuinely complex. It's more of a "we need a purpose-built B2B commerce system" choice than an easy store-builder choice.

My recommendation

For your specific description, I'd start with BigCommerce B2B Edition. The fact that you're a manufacturer selling to retailers makes its native B2B orientation particularly compelling, and you can give a retailer an account where they see their pricing, request a quote when needed, and order on approved terms rather than emailing your sales team for every transaction. www.bigcommerce.com

One thing I'd verify before signing: how your particular Net 30/Net 60 credit process will work—especially credit approval, credit limits, overdue accounts, and whether you want the platform to extend credit or simply record terms while you/your AR system handles collection.

If you tell me roughly how many SKUs you have, whether you also sell DTC, your current accounting/ERP (QuickBooks, NetSuite, etc.), and whether retailers usually need quotes, I can narrow this down to the best 1–2 options and the likely setup.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your shortlist.

My ranking

Why BigCommerce: its B2B tooling specifically targets manufacturers, wholesalers and distributors. It supports company accounts, buyer permissions, customer-specific pricing, quote workflows, purchase orders, invoices and net terms/credit management. www.bigcommerce.comwww.shopify.com

BigCommerce B2B platform

The workflow I'd aim for

A retailer should be able to:

1. Create/request approval for a wholesale account.
2. Log in and see their negotiated price list.
3. Browse your catalog and minimum order quantities.
4. Click Request a Quote for unusual/larger orders.
5. You revise the quote and send it back.
6. They accept the quote and place the order.
7. At checkout, select Net 30/Net 60 if you've approved their credit.
8. See invoices and outstanding balances in their buyer portal.

That is much closer to how your customers actually buy than trying to force a consumer checkout flow onto a B2B business. www.iwdagency.com

When I'd choose Shopify instead

If you're also selling direct-to-consumer, I'd seriously consider Shopify Plus. Its B2B functionality supports company profiles, custom catalogs/pricing and payment terms, so you can run wholesale and DTC from the same ecosystem. www.bigcommerce.comwww.shopify.com

The catch is cost: Shopify Plus is considerably more expensive than what I'd normally recommend to a small manufacturer unless your DTC business or scale justifies it. www.bigcommerce.comwww.shopify.com

Shopify B2B

Bottom line:

• Mostly wholesale/B2B → BigCommerce B2B
• Wholesale + substantial DTC → Shopify Plus
• Very complicated quoting/account hierarchies → OroCommerce
• Don't start with Adobe Commerce unless you have unusual complexity and development resources.

If you tell me roughly annual sales, number of SKUs, current accounting/ERP (QuickBooks, NetSuite, etc.), and whether you also sell DTC, I can narrow this down to the best 1–2 options and estimate the likely monthly/implementation cost.

For a small manufacturer selling to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation: BigCommerce B2B Edition

It’s unusually well matched to the workflow you described:

• Quote requests: Retailers can request quotes, and you can modify pricing, discounts, products, shipping, and expiration dates before sending the quote back. docs.bigcommerce.com
• Net terms: You can assign payment terms at the individual retailer/company level, including Net 30 through Net 60. docs.bigcommerce.com
• POs and invoicing: B2B Edition supports purchase orders and invoices, rather than forcing every retailer through a credit-card checkout. docs.bigcommerce.com
• Retailer accounts: Each retailer can have its own users, permissions, pricing, credit settings, and purchasing workflow. docs.bigcommerce.com
• Room to grow: You can connect it to an ERP/accounting system later instead of replacing the storefront when your B2B operation gets more sophisticated. docs.bigcommerce.com

BigCommerce specifically positions B2B Edition for manufacturers, wholesalers, and distributors, with quotes, invoices, buyer portals, approvals, and account-specific pricing built into the platform. www.bigcommerce.com

BigCommerce B2B platform

What I'd choose instead

Shopify is the alternative I'd consider if you also have a significant DTC business and want the broader Shopify ecosystem. Shopify now supports B2B draft-order invoices with payment terms, including negotiated carts/pricing. changelog.shopify.com But for a primarily wholesale/manufacturer → retailer business, BigCommerce has more of the B2B workflow natively, so I'd lean BigCommerce.

One important question before you pick: if your retailers currently email you POs and you manually approve credit, I'd also want to know what you use for accounting/ERP (QuickBooks, NetSuite, Sage, etc.). That could change which platform is easiest to implement.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your list.

My recommendation

1. BigCommerce B2B Edition — best overall fit

It’s particularly well suited to manufacturers because the B2B functionality is built into the platform rather than assembled from several apps. It supports:

• Quote requests / RFQs and quote-to-cart workflows
• Net terms and purchase orders by customer account
• Customer-specific catalogs and pricing
• Retailer/company accounts with multiple buyers and permissions
• Reordering and bulk purchasing
• ERP/CRM integrations as you grow www.bigcommerce.com

The important distinction for you is quotes + net terms together. BigCommerce B2B Edition supports both natively, whereas some alternatives require an app or more customization. www.bigcommerce.com

2. Shopify B2B — best if you also care heavily about DTC

Shopify became much more compelling for small wholesalers in 2026: Basic, Grow, and Advanced now have native B2B capabilities including company profiles, catalogs, volume pricing, and payment terms. www.shopify.com

The catch is quote requests. Shopify's native B2B feature set is strong for ordering and terms, but a true RFQ workflow generally means adding an app. For example, B2Bridge's $199/month Growth tier adds RFQ functionality and credit limits alongside net terms. apps.shopify.com

What I'd choose

One caveat: BigCommerce B2B Edition is more platform than a tiny manufacturer may need on day one. If you're doing, say, 20–50 retailer accounts and mostly need a polished catalog, RFQ form, and Net 30 checkout, Shopify plus a focused B2B app can be a more economical way to start.

If you tell me roughly (1) number of retailer accounts, (2) whether you also sell DTC, (3) your ERP/accounting system, and (4) whether you need Net 30 specifically, I can narrow this down to the best 2–3 setups and the likely monthly cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation: BigCommerce B2B Edition

BigCommerce B2B Edition

It fits your requirements unusually well because the B2B functionality is built into the platform rather than assembled from several apps:

• Quote requests: Retailers can request quotes directly from the storefront; you can adjust pricing, discounts, products, shipping, and expiration dates before sending the quote back. docs.bigcommerce.comwww.bigcommerce.com
• Net terms: You can assign payment terms at the individual retailer/company level—e.g. Net 30—and manage available credit. docs.bigcommerce.com
• Purchase orders: B2B buyers can pay via PO and invoice workflows. docs.bigcommerce.com
• Retailer-specific pricing: Different retailers can see their own catalogs and negotiated prices. www.bigcommerce.com
• Buyer portal: Retailers get an account area for quotes, orders, and outstanding invoices rather than having to email your sales team for everything. docs.bigcommerce.com
• Good fit for manufacturers: BigCommerce specifically positions its B2B offering for manufacturers and distributors, including large catalogs and customer/SKU-level pricing. www.bigcommerce.com

How I'd rank the alternatives

Shopify is attractive, but there's an important distinction: Shopify Plus has strong B2B capabilities, while RFQ typically requires an app. For example, current Shopify apps can add quote workflows and payment terms, but that means more pieces to configure and maintain. apps.shopify.com

For a small manufacturer, I'd favor BigCommerce because you can give retailers a polished self-service store while retaining the sales-rep workflow for negotiated orders. You don't need to turn your entire wholesale operation into a fully automated ecommerce machine on day one.

One caveat: if your business is very quote-heavy—say most orders are negotiated individually—or you have complicated customer-specific contracts, rebates, territories, or ERP requirements, I'd also evaluate OroCommerce before committing.

If you tell me roughly (1) number of SKUs, (2) number of retailer accounts, (3) whether you already use QuickBooks/NetSuite/etc., and (4) typical order size, I can narrow this to the best 2–3 platforms and give you a realistic implementation/cost comparison.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My shortlist

Why BigCommerce: its B2B Edition has company accounts, customer-specific pricing, quote workflows, purchase orders, and net terms/account credit management built into the B2B experience. Buyers can request and accept quotes, and quotes can include negotiated pricing and special shipping. www.bigcommerce.com

BigCommerce B2B Edition

For your use case, I'd specifically configure it so a retailer can:

1. Apply for a wholesale account
2. See its own price list/catalog
3. Submit a request for quote
4. Have your salesperson adjust pricing/quantities/shipping
5. Accept the quote and turn it into an order
6. Check out using PO / Net 30 / Net 60, according to its approved terms
7. See invoices and outstanding balances in its account

BigCommerce explicitly supports POs, quote-to-cart, and net terms in B2B checkout, so you aren't assembling the core workflow from several apps. www.bigcommerce.comwww.bigcommerce.com

What about Shopify?

Shopify Plus B2B is worth considering if you also have a substantial DTC business and want everything on Shopify. It supports company accounts, custom catalogs/pricing and net terms. apps.shopify.com

The catch for your particular requirements is quoting: Shopify's B2B functionality doesn't give you the same native RFQ workflow, so you'll likely add an app or build around draft orders. www.uncap.com

Shopify B2B

My recommendation

Choose BigCommerce B2B Edition unless DTC/Shopify is already central to your business. For a small manufacturer whose buyers are retailers, I'd prioritize native quoting + customer-specific pricing + credit/net terms over Shopify's larger app ecosystem.

If you tell me roughly (a) your annual wholesale revenue, (b) number of SKUs, (c) whether you already use an ERP/accounting system such as QuickBooks or NetSuite, and (d) whether you also sell DTC, I can narrow this down to the best 1–2 options and what they'd likely cost you.

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce and Shopify, with BigCommerce as my first choice if quote/RFQ is central to your sales process.

My pick: BigCommerce

BigCommerce's B2B offering supports quote requests, customer-specific pricing, purchase orders, credit limits, and net terms in the B2B workflow. Its account management also lets you control which payment methods individual retail accounts can use. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

That matters because your ideal workflow is probably something like:

Retailer finds product → requests quote → you negotiate pricing → retailer gets approved account → places PO/order → invoice goes Net 30/60 → retailer can reorder themselves.

BigCommerce handles more of that flow natively than Shopify. A recent 2026 comparison specifically found BigCommerce's quoting flow native, including quote-to-order conversion, whereas Shopify generally needs a quoting app. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

When I'd choose Shopify instead

Choose Shopify Plus B2B if you also have a significant consumer/DTC business or want Shopify's broader ecosystem and simpler storefront administration.

Shopify B2B natively supports Net 7, 15, 30, 45, 60 and 90, company-specific payment terms, deposits, invoices/draft orders, and payment reminders. help.shopify.com

The catch is quoting: Shopify's native B2B functionality is better suited to draft orders and negotiated orders than a fully native RFQ workflow, so you may add a quoting app. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

Bottom line: If you're primarily a manufacturer/wholesaler and RFQs + retailer accounts + Net 30/60 are core, I'd start with BigCommerce B2B. If you're building B2B + DTC together, I'd seriously consider Shopify Plus.

If you tell me roughly how many SKUs you have, annual wholesale revenue, and whether you already use QuickBooks/NetSuite/Sage/etc., I can narrow this to the best 2–3 options and estimate the likely implementation cost.

For a small manufacturer selling wholesale to retailers, I’d start with BigCommerce B2B Edition.

My recommendation: BigCommerce B2B Edition

BigCommerce B2B

It fits your use case particularly well because the B2B functionality is built into the platform rather than assembled from a collection of apps:

• Quote requests / RFQs: retailers can request quotes from the storefront, and your sales team can modify pricing, products, shipping, discounts, and expiration dates. docs.bigcommerce.com
• Net terms: supports account-level payment options including Net 30/60/etc., alongside POs and cards. www.bigcommerce.comdocs.bigcommerce.com
• Retailer accounts: customer-specific catalogs, pricing, permissions and buyer accounts.
• Sales-assisted ordering: reps can create/manage orders for buyers, while retailers can also self-serve.
• Good manufacturer fit: BigCommerce explicitly targets manufacturers, distributors and wholesalers. www.bigcommerce.com

The alternative I'd consider: Shopify + a B2B app

If you care more about easy store management and a polished DTC-style storefront than having sophisticated B2B functionality native to the platform, Shopify can work well.

Shopify itself supports payment terms on draft orders, including Net 30. www.shopify.com For actual wholesale RFQs, however, you'd generally add an app. For example, current Shopify apps can combine quote requests + Net 15/30/60/90 + wholesale pricing in one layer. apps.shopify.com

What I'd choose

Bottom line: for a small manufacturer, I'd lean BigCommerce B2B because quote → negotiated price → Net terms → order is a first-class workflow rather than something you have to stitch together. www.bigcommerce.comdocs.bigcommerce.com

If you tell me roughly how many SKUs you have, your number of retail accounts, and whether you already use an ERP/accounting system (e.g. QuickBooks, NetSuite, Sage, etc.), I can narrow this down to the best 2–3 options and what they'd likely cost you.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B at the top of the list.

My recommendation

1. BigCommerce B2B — best overall fit

It is unusually well matched to your workflow because its B2B functionality includes:

• Request-for-quote workflows — retailers can request quotes online and accept them without an email-heavy process.
• Net terms — supports company-specific payment terms, including Net 60, plus credit limits. www.bigcommerce.com
• Purchase orders and quote-to-cart.
• Customer-specific pricing/catalogs — useful if different retailers get different wholesale prices.
• Buyer accounts and permissions — retailers can have multiple buyers/users.
• Integrations with ERP, accounting, PIM and CRM systems as you grow. investors.bigcommerce.com

Most importantly, quotes and net terms are native B2B capabilities rather than something you have to assemble from several apps. www.bigcommerce.cominvestors.bigcommerce.comwww.bigcommerce.comapps.shopify.com

2. Shopify — best if you also sell DTC

Shopify is attractive if you want one storefront for both consumers and retailers. Its B2B functionality supports company accounts, custom pricing and net payment terms.

The catch for your particular requirement is quotes: Shopify's native B2B offering generally needs an app for a proper RFQ workflow. There are inexpensive apps that add both quote requests and Net 30/60/90 terms—for example, Nexora currently advertises those features from $35/month. apps.shopify.com

So I'd choose Shopify if your consumer business is important; otherwise BigCommerce is cleaner for wholesale.

3. OroCommerce — best for complex manufacturing

Oro is the more serious B2B/industrial option. It has native RFQ, sophisticated company hierarchies, contract pricing and approval workflows. wise.com

I'd not start here for a small manufacturer unless you already have complicated sales processes, ERP integration requirements, multiple organizations/locations, or significant custom quoting. The implementation and technical overhead are considerably higher.

What I'd choose for you

Bottom line: If your primary business is “retailers log in → see their wholesale pricing → request a quote or place an order → use Net 30/60 → reorder later,” I'd start with BigCommerce B2B. It gives you the B2B machinery without forcing a small team into an enterprise implementation. www.bigcommerce.com

If you tell me roughly how many SKUs you have, whether you also sell DTC, and what accounting/ERP you use (QuickBooks, NetSuite, etc.), I can narrow this down to the best setup and likely monthly cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My shortlist

1. BigCommerce — my recommendation.
Its B2B Edition is specifically aimed at manufacturers, wholesalers and distributors. It has quote-to-cart/RFQ, account-specific pricing, buyer portals, purchase orders, and net terms built into the B2B experience rather than requiring you to assemble everything from apps. You can also set payment-on-terms at the individual company/account level. www.bigcommerce.com

That makes it particularly attractive if your workflow is something like:

Retailer creates account → sees their wholesale pricing → requests a quote → you adjust quantities/pricing → retailer accepts → order goes through on Net 30.

2. Shopify + a B2B app — probably the easiest/cheapest route.
If you're small and don't need elaborate account hierarchies, I'd seriously consider regular Shopify plus a purpose-built wholesale app. For example, current Shopify App Store options provide RFQ, customer-specific pricing, Net 15/30/60/90, draft orders, MOQ rules and wholesale portals. apps.shopify.com Shopify itself also supports payment terms on draft orders. www.shopify.com

The tradeoff is that you're depending more heavily on third-party apps for core B2B functionality.

3. OroCommerce — powerful but probably overkill initially.
Oro is purpose-built for B2B and has a particularly strong RFQ system, including centralizing quote requests coming from web, email and phone. It's compelling if you have complicated pricing, catalogs, workflows or multiple brands—but I'd hesitate to put a small manufacturer through that implementation unless your requirements demand it. oroinc.com

What I'd choose

If you're starting from scratch:
BigCommerce B2B Edition if wholesale is the core business.

If you're already on Shopify or want the simplest DIY operation:
Shopify + a good B2B/wholesale app.

The important thing is not just "does it accept Net 30?" I'd make sure the platform can handle customer-specific wholesale pricing + RFQs + PO orders + credit/payment terms + retailer accounts + reordering + your accounting/ERP integration. Those are the pieces that will determine whether your sales team actually saves time.

BigCommerce B2B Edition

If you tell me roughly how many SKUs you have, whether you're already on Shopify, and what accounting/ERP you use (QuickBooks, NetSuite, etc.), I can narrow this to the best 1–2 options and give you an expected cost/setup comparison.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your shortlist.

My ranking

Why I’d choose BigCommerce: its B2B offering is specifically aimed at manufacturers/distributors and includes buyer portals, account-specific pricing, quote workflows, and company-level payment terms. Buyers can request, track, and accept quotes online, while you can manage net terms and credit at the account level. www.bigcommerce.com

BigCommerce B2B

Shopify is my runner-up. It's probably easier for a small team to operate, and Shopify supports B2B companies and payment-term invoices. But if quote requests are a central part of your sales process, you'll likely add an app; current Shopify options can also add things like Net-15/30 and quote-as-draft-order functionality. changelog.shopify.com

Shopify B2B

OroCommerce is worth considering if your retail customers have complicated pricing, multiple locations/buyers, negotiated orders, or substantial sales-rep involvement. Its RFQ functionality is native and particularly strong, but it's more implementation-heavy than I'd recommend for a typical small manufacturer. oroinc.com

OroCommerce

What I'd do in your shoes

Start with BigCommerce B2B if you need:

• Retailers to request a quote rather than simply add-to-cart
• Different wholesale prices by retailer
• Net-30/Net-60 terms and account-level credit
• Purchase orders
• Multiple buyers under one retailer account
• Sales reps to manage orders/quotes
• A relatively low-maintenance hosted platform

If your requirements are more like "we have 100–1,000 SKUs, a few dozen/hundred retail accounts, negotiated wholesale pricing, and want to replace emailed orders/spreadsheets", BigCommerce is probably the sweet spot.

If you tell me roughly how many SKUs and retail accounts you have, whether you also sell DTC, and what accounting/ERP system you use, I can narrow this to the best 1–2 options and explain the likely setup/cost.