ChatGPT answers, unedited

For a small manufacturer selling to retailers, I’d prioritize a B2B ecommerce platform rather than a normal “store builder.” You need more than a catalog and checkout: you need dealer accounts, customer-specific pricing, RFQs/quote requests, purchase orders, and net terms (Net 30/60/etc.). BigCommerce

Here are the platforms I’d shortlist:

My recommendation by scenario

1. You have 50–5,000 SKUs and want to launch without a big IT project
→ BigCommerce B2B
It’s probably the cleanest fit for a small manufacturer moving from email/phone orders to online retailer ordering. It supports account-based buying patterns such as customer groups, pricing, purchase orders, and net-term workflows. BigCommerce

2. You already sell direct-to-consumer (or might later)
→ Shopify Plus B2B
Useful if you want one brand site that can serve consumers and approved wholesale buyers, with separate B2B pricing and ordering experiences. Uncap

3. Your buyers mostly reorder the same products and you want a dealer portal
→ B2B Wave
A lighter-weight wholesale portal approach: retailers log in, see their products/pricing, request quotes, and place orders. B2B Wave

Features I would insist on before choosing:

• Retailer login accounts
• Customer-specific price lists
• “Request a quote” workflow (not just a contact form)
• Quote → order conversion
• Purchase order checkout
• Net 30/60 terms for approved accounts
• Credit-limit controls or accounting integration
• Quick reorder from past orders
• ERP/accounting integration (QuickBooks, NetSuite, Dynamics, etc.)

For a small manufacturer selling to retailers, my default pick would be:

1. BigCommerce B2B — best overall starting point
2. Shopify Plus B2B — best if you also have consumer sales
3. B2B Wave — best lower-complexity wholesale portal

If you tell me your industry, number of SKUs, current accounting system (QuickBooks/NetSuite/etc.), and whether retailers need negotiated pricing, I can narrow this to one or two options.

2. You already sell direct-to-consumer (or might later)
→ Shopify Plus B2B
Useful if you want one brand site that can serve consumers and approved wholesale buyers, with separate B2B pricing and ordering experiences.

I’d recommend BigCommerce B2B Edition for a small manufacturer selling to retailers. It natively supports buyer quote requests, negotiated pricing, company accounts, purchase orders, and net terms, rather than relying heavily on apps. BigCommerce BigCommerce BigCommerce

A close alternative is Shopify: its B2B features now extend to Basic/Grow/Advanced plans, including company accounts and payment terms such as Net 30/60/90. shopify.com help.shopify.com

My practical split: choose BigCommerce if quoting and wholesale workflows are central; choose Shopify if you also want a particularly straightforward DTC storefront.

For a small manufacturer selling wholesale to retailers, I’d start with BigCommerce B2B.

My recommendation: BigCommerce B2B

bigcommerce.com is unusually well matched to your requirements because its B2B functionality includes:

• Quote requests / quoting — buyers can request quotes, and your sales team can manage quotes without building a separate system. BigCommerce BigCommerce
• Net terms — you can offer Net 30/60-style payment terms on a per-account basis, alongside credit cards and POs. BigCommerce
• Retailer-specific pricing — customer groups and SKU-level price lists let you give different retailers different wholesale prices. BigCommerce
• Buyer accounts — retailers can log in, reorder, manage purchasing, and have permissions/approval workflows.
• Manufacturer-friendly catalog management — particularly useful if you have lots of SKUs, case packs, minimum quantities, or different pricing tiers.
• One storefront can support both wholesale and retail if you eventually want DTC sales too. BigCommerce

The other big advantage for a small manufacturer is that it's SaaS rather than a platform you'll need to maintain yourself.

How I'd rank your options

OroCommerce is particularly strong if negotiated quoting is the heart of your business—RFQ and CPQ are native—but its implementation and technical requirements make it harder to justify for a small manufacturer. ORO INC. G2

BigCommerce's current public plans start at $39/month, though the more sophisticated B2B functionality and pricing depend on the plan/edition and your requirements. BigCommerce

Bottom line: If your workflow is something like retailer creates account → sees their wholesale catalog/prices → requests a quote or places an order → chooses Net 30 → you approve/fulfill, I'd shortlist BigCommerce first.

If you tell me roughly (1) number of SKUs, (2) number of retail customers, (3) whether you already use QuickBooks/NetSuite/etc., and (4) whether you also sell DTC, I can narrow it down to the best 2–3 setups and estimate the likely monthly cost.

For a small manufacturer selling to retailers, I’d shortlist Shopify and BigCommerce, with Shopify as my default recommendation if you want something relatively easy to launch and manage.

My pick: Shopify

Shopify has surprisingly solid native B2B functionality now:

• Net terms: Net 7, 15, 30, 45, 60, or 90 can be assigned to individual retailer accounts. help.shopify.comhelp.shopify.com
• Quote workflow: Your sales team can create draft orders with negotiated/custom pricing and send them to the buyer for checkout. help.shopify.com
• Retailer-specific pricing: You can give different companies/catalogs different pricing.
• POs and invoicing: B2B draft orders support PO numbers and payment terms. help.shopify.com
• Deposits: Useful for made-to-order manufacturing; percentage deposits are available on Shopify Plus. help.shopify.comhelp.shopify.com
• You can add an inexpensive RFQ app if you want buyers to initiate quote requests directly from product/cart pages. For example, current Shopify apps support RFQs plus Net 15/30/60 terms. apps.shopify.com

Shopify B2B documentation

When I'd choose BigCommerce instead

BigCommerce is probably the stronger choice if quoting is central to your sales process rather than an occasional exception.

Its B2B Edition has a more explicit RFQ workflow: retailers can request quotes from product pages or the cart, and your sales staff can adjust pricing, discounts, products, shipping and expiration dates before sending the quote back. It also supports account-level credit/payment options including net terms. docs.bigcommerce.com

BigCommerce B2B platform

What I'd do in your shoes

Bottom line: If you're currently taking most orders by email/phone and want to move retailers onto a professional portal without creating a huge IT project, I'd start with Shopify B2B + an RFQ/wholesale app. If your business routinely negotiates every order—custom quantities, freight, pricing, products, lead times, etc.—I'd spend the extra effort evaluating BigCommerce B2B Edition.

If you tell me roughly your number of SKUs, number of retailer accounts, average order size, and whether you already use QuickBooks/NetSuite/another ERP, I can narrow this down to the best setup (including likely monthly cost).

For a small manufacturer selling to retailers, I’d put BigCommerce B2B Edition at the top of your list.

My recommendation: BigCommerce B2B Edition

It maps unusually well to your workflow:

• Quote requests: Buyers can request quotes online, and your team can manage/convert them without rebuilding the order manually. BigCommerce BigCommerce
• Net terms: You can assign payment terms such as Net 30/60 to specific business accounts and support purchase orders. BigCommerce
• Retailer-specific pricing: Different retailers can see their own price lists, discounts, catalogs, and quantities. BigCommerce
• Buyer accounts: Retailers can have multiple users, roles, purchasing permissions, order history, and reordering.
• Manufacturer-friendly: BigCommerce specifically positions its B2B product for manufacturers, wholesalers, and distributors. BigCommerce
• Less technical overhead: It's SaaS, so you don't have to operate the underlying commerce infrastructure.

bigcommerce.com

The other two I'd consider

Shopify B2B now has native company accounts, customer-specific catalogs/pricing, quantity rules, and payment terms, making it much more capable for wholesale than it used to be. Shopify Shopify The catch is that if quoting/negotiation is central to your sales process, you'll likely want a quoting app rather than relying solely on Shopify's core functionality. Human After All

shopify.com

OroCommerce is the heavyweight option. RFQ, quoting, complex workflows, customer organizations, and B2B CRM are deeply integrated. ORO INC. I'd only go there if your sales process involves substantial negotiated quotes, multiple approval layers, complex account structures, or unusually complicated pricing.

oroinc.com

What I'd choose in your shoes

If you're currently taking retailer orders by email/phone/spreadsheets, I'd start with BigCommerce B2B and design the workflow around:

Retailer applies for account → you approve credit → assign price list + Net 30 → retailer requests quote → you adjust pricing/quantity → retailer accepts → order/invoice → reorder from portal.

That gets you considerably closer to a true quote-to-order B2B storefront without buying an enterprise commerce system.

If you tell me roughly (1) number of SKUs, (2) number of retailer accounts, (3) whether you already use QuickBooks/NetSuite/etc., and (4) whether retailers need to see prices before logging in, I can narrow this down to the best 2–3 options and estimated monthly/implementation cost for a business your size.

For a small manufacturer selling wholesale to retailers, I’d start with BigCommerce B2B Edition.

Why it fits your requirements particularly well:

• Quote requests: Buyers can request quotes, and your sales team can modify line-item pricing, discounts, shipping, and expiration dates before the buyer converts the quote to an order. BigCommerce
• Net terms: It supports B2B payment/invoice workflows, which is much closer to a traditional wholesale operation than a consumer checkout.
• Retailer accounts: You can support company accounts, customer-specific catalogs/pricing, purchasing permissions, and repeat ordering.
• Less app dependency: Compared with Shopify, more of the B2B workflow is built into the platform. Current comparisons specifically flag Shopify's quoting as requiring an app, while BigCommerce has native quoting. IWD Agency BigCommerce
• Good middle ground: Adobe Commerce is more powerful for very complex manufacturing/procurement requirements, but it's generally overkill for a small manufacturer. Elogic Commerce

My shortlist

One interesting alternative: Shopify has improved substantially for B2B. Its native payment terms include Net 7/15/30/45/60/90, and its draft-order system lets you negotiate/customize pricing. Shopify Help Center Shopify Help Center But if “retailer requests a quote → we negotiate → retailer accepts → order goes on Net 30” is a central workflow, I'd favor BigCommerce because quoting is more native. BigCommerce

If you tell me roughly (1) number of SKUs, (2) whether you also sell DTC, (3) what accounting/ERP you use, and (4) whether most orders are quoted or placed directly, I can narrow it to the best 1–2 options and estimate what the setup would look like.

For a small manufacturer selling to retailers, I’d shortlist BigCommerce first, with Shopify as the alternative if you already have a Shopify ecosystem.

My pick: BigCommerce + B2B Edition

BigCommerce is unusually well matched to your workflow because its B2B tools cover the three things you specifically asked for:

• Quote requests / RFQs: retailers can request quotes from product pages, carts, quick-order areas, etc.; your team can adjust pricing, quantities, shipping, and other terms before converting the quote into an order. BigCommerce BigCommerce
• Net terms: B2B Edition supports invoicing and purchase orders on net terms, including buyer account/payment workflows. BigCommerce
• Retailer accounts: company accounts, buyer roles, customer-specific pricing/catalogs, approvals, and a buyer portal are built into the B2B offering. BigCommerce

That means you can give an approved retailer something like:

Retailer logs in → sees their wholesale pricing → submits a 500-unit RFQ → you negotiate/approve → quote becomes an order → retailer pays Net 30.

That's much closer to how a manufacturer actually sells than trying to force a consumer ecommerce checkout to behave like wholesale.

bigcommerce.com

What I'd consider instead

Shopify + B2B apps is attractive if you already use Shopify or want the simplest storefront ecosystem. Shopify's native B2B capabilities can handle company accounts and payment terms, while apps can add quoting. For example, QuotWay supports quote → negotiation → Shopify order workflows, with Net 30 available when used with a B2B-capable Shopify setup. QuotWay

apps.shopify.com

There are also Shopify apps specifically focused on net terms/credit management, such as TermFlo and NET30. TermFlo NET30

My ranking for your situation:

1. BigCommerce B2B Edition — best overall fit if wholesale is the core business.
2. Shopify + B2B/quoting app(s) — best if you want Shopify's broader ecosystem or also have a meaningful DTC business.
3. A specialized B2B platform — worth considering only if your quoting, configuration, ERP integration, or dealer hierarchy is unusually complex.

One caveat: I'd want to compare the actual B2B Edition pricing and implementation cost before committing, because "small manufacturer" can mean very different things depending on catalog size and order volume.

If you tell me roughly (a) number of SKUs, (b) number of retail accounts, (c) whether you also sell DTC, and (d) whether you need QuickBooks/NetSuite/etc. integration, I can narrow this down to the best 2–3 options and estimate which is likely cheapest to operate.

Shopify + B2B apps is attractive if you already use Shopify or want the simplest storefront ecosystem. Shopify's native B2B capabilities can handle company accounts and payment terms, while apps can add quoting. For example, QuotWay supports quote → negotiation → Shopify order workflows, with Net 30 available when used with a B2B-capable Shopify setup. quotway.com

For a small manufacturer selling to retailers, I’d shortlist BigCommerce B2B Edition first.

My recommendation

1. bigcommerce.com — best overall fit

It is unusually well aligned with your workflow:

• Quote requests: retailers can request quotes, you can negotiate pricing, and approved quotes can flow into checkout. BigCommerce BigCommerce
• Net terms: supports purchase orders and account-level payment terms, including net terms. BigCommerce
• Retailer accounts: customer-specific pricing, catalogs, user roles, approvals, and buyer portals are built into the B2B functionality. BigCommerce
• Less app stitching: quoting, buyer accounts, invoicing and B2B purchasing are much more native than on a typical Shopify setup.
• Manufacturer-friendly: BigCommerce specifically targets manufacturers, wholesalers and distributors. BigCommerce

For a small team, that matters: I'd rather have your salespeople managing quotes and customers than maintaining a pile of B2B apps.

2. shopify.com — best if you already use Shopify

Shopify can handle company accounts and Net 7/15/30/45/60/90 payment terms, including terms attached to individual company locations. Shopify Help Center Shopify Help Center

The catch is quoting. Shopify's native workflow is more draft-order/invoice oriented; more sophisticated quote functionality generally means adding an app or custom development. BigCommerce There are now inexpensive apps that add quote requests and net-term workflows, though. Shopify App Store

So I'd choose Shopify if your consumer/DTC store is important too and B2B is an additional channel.

3. oroinc.com — best for complex B2B

Oro is powerful for manufacturers with complicated customer-specific pricing, catalogs, sales processes and RFQs. Its quote system can centralize requests coming from web, email and phone. ORO INC.

But for a small manufacturer, I'd consider it only if your B2B operation is already fairly sophisticated. It's likely more platform than you need initially.

What I'd pick

For your specific description, BigCommerce is my pick. The combination of quote request → negotiated price → retailer approval → PO/Net 30 → invoice is much closer to how a manufacturer actually sells than a conventional online-store checkout. BigCommerce BigCommerce

If you tell me roughly how many SKUs you have, whether you already use QuickBooks/NetSuite/etc., and whether you also sell DTC, I can narrow this down to the best 2–3 platforms and estimated monthly/implementation cost.

For a small manufacturer selling wholesale to retailers, I’d shortlist these:

My pick: BigCommerce B2B Edition

For your particular use case, I'd lean BigCommerce. Its B2B Edition has a buyer portal where retailers can request sales quotes, and it supports purchase orders, invoice management, and net payment terms. BigCommerce BigCommerce

That means you can have a retailer:

1. Log into their wholesale account.
2. See their customer-specific pricing/catalog.
3. Build an order or request a quote.
4. Receive your negotiated pricing.
5. Submit the PO.
6. Buy on terms such as Net 30.
7. View/pay outstanding invoices from their account.

That's much closer to a traditional manufacturer's sales process than a consumer ecommerce store bolted onto wholesale.

Shopify is the easier alternative

Shopify is worth considering if keeping the site extremely easy to manage is your priority. Shopify B2B supports Net 7, 15, 30, 45, 60 and 90, company-specific terms, invoices/draft orders, and negotiated pricing. Shopify Help Center Shopify Help Center

The catch is quoting/RFQ workflows. Shopify's native tools are strong for B2B checkout and terms, but a true "request a quote → salesperson adjusts pricing → customer approves quote → order on Net 30" workflow can require apps or customization. Shopify Help Center Shopify Help Center

help.shopify.com

When I'd choose OroCommerce

OroCommerce is probably the most purpose-built of the three for manufacturers/distributors: RFQs, quoting, customer organizations, multiple price lists, and more sophisticated B2B workflows are core functionality. Shopify

But for a small manufacturer, I'd only go there if your sales process is already fairly complex. It can be more platform than you need.

Bottom line:
BigCommerce B2B Edition if quote requests + retailer accounts + Net 30/PO purchasing are central to the business. Shopify B2B if you want the simplest overall ecommerce operation and can tolerate adding a quote app/workflow. OroCommerce if you expect complicated B2B pricing and sales processes.

If you tell me roughly how many SKUs you have, whether you already use QuickBooks/NetSuite/etc., and whether retailers need customer-specific pricing, I can narrow this down to the best 1–2 options and estimate the likely monthly cost.

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce B2B Edition first, with Shopify as the lower-complexity alternative.

My recommendation

1. bigcommerce.com — best overall fit

It’s particularly well suited to manufacturers/distributors because the B2B functionality is built into the platform rather than requiring a pile of apps. It supports:

• Quote/RFQ requests that buyers can submit and manage online. BigCommerce
• Net terms and account-specific payment methods, including purchase orders and credit cards. BigCommerce
• Customer-specific pricing, catalogs, quantity rules and buyer accounts.
• Multiple users per retailer account, useful when a store has an owner plus purchasing staff.
• A buyer portal for repeat ordering and self-service purchasing. BigCommerce BigCommerce

The big advantage for you is the quote → approved price → order → net-terms payment workflow. You don't want your sales team manually turning every emailed quote into an ecommerce order.

2. shopify.com — best if ease of use is your priority

Shopify's B2B tools have become quite capable. Native B2B supports Net 7/15/30/45/60/90, company-specific terms, draft orders and negotiated pricing. Shopify Help Center Shopify Help Center

The catch is quoting: if quote requests are a core part of your sales process, you'll likely add an app rather than getting the same native RFQ workflow BigCommerce provides. There are now Shopify apps specifically combining wholesale pricing, RFQs and net terms. Shopify App Store

What I'd choose

For a small manufacturer, I'd avoid jumping straight to Adobe Commerce/Magento unless you have unusually complicated pricing, configuration, or ERP requirements. Current 2026 comparisons generally put BigCommerce in the sweet spot between Shopify's simplicity and enterprise B2B platforms' complexity. Alkali Elogic

Bottom line: I'd start with BigCommerce B2B and have them demo one specific workflow: retailer requests quote → you revise pricing → retailer accepts → order is created → retailer checks out on Net 30. If that works cleanly without custom development, you've probably found the right platform.

If you tell me roughly how many retail accounts you have, whether you already have an ERP/accounting system (QuickBooks, NetSuite, etc.), and whether you also sell DTC, I can narrow it down to the best 2–3 options and estimated costs.

For a small manufacturer selling to retailers, I’d prioritize a B2B-first ecommerce platform rather than a consumer store builder with a few wholesale plugins. Your must-haves are:

• Retailer accounts with approval
• Customer-specific pricing / price lists
• Request-a-quote (RFQ) workflow
• Purchase orders
• Net-30 / net-60 terms
• Reordering for repeat buyers
• Optional ERP/accounting integration

Here are the platforms I’d shortlist:

BigCommerce B2B Wave## My recommendation for a small manufacturer

1. Start with BigCommerce B2B if wholesale is your main business

This is likely the best fit if your website is primarily for retailers. It supports company accounts, buyer roles, custom pricing, purchasing workflows, and payment options like purchase orders and net terms. BigCommerce

A typical setup:

• Retailer applies for an account
• You approve them
• They see wholesale pricing
• They submit RFQs for custom quantities
• Approved accounts can order on terms

2. Choose Shopify Plus B2B if you also sell direct-to-consumer

If you have (or want) a consumer brand site, Shopify can let you run both channels. For manufacturers, you may add quote workflows, dealer portals, and ERP connections on top. Uncap Uncap

3. Consider B2B Wave if you are smaller and want faster deployment

For a few hundred SKUs and dozens/hundreds of retailer accounts, a dedicated wholesale portal may be enough. It includes quote requests, retailer ordering, and customer management features. B2B Wave

I would avoid:

• Standard Shopify (non-Plus) with 5–10 wholesale apps glued together if retailer orders are your core business
• WooCommerce unless you already have strong technical support
• Custom development before proving your workflow

A few questions would change the recommendation:

1. How many retailer accounts do you have today (10, 100, 1,000+)?
2. Do retailers need negotiated pricing by account?
3. Are you already using an ERP/accounting system (QuickBooks, NetSuite, SAP, etc.)?
4. Are products mostly fixed SKUs, or do you quote custom configurations?

For a small manufacturer selling to retailers, I’d put BigCommerce B2B at the top of the list.

My shortlist

Why BigCommerce: it specifically targets manufacturers, wholesalers and distributors, with customer-specific pricing, company accounts, buyer roles, quote management, purchase orders and net payment terms. Its buyer portal also lets retailers reorder and manage their accounts. BigCommerce BigCommerce

bigcommerce.com

The particularly useful workflow for you would be:

Retailer applies → you approve account → they see their wholesale price list → request a quote for larger/custom orders → you approve quote → retailer checks out on Net 30/60 or PO terms.

BigCommerce explicitly supports account-level credit/payment management and net terms, rather than forcing you to bolt those functions onto a consumer store. BigCommerce

When I'd choose Shopify instead

If you're already running your consumer store on shopify.com, I'd seriously consider staying there. As of 2026, Shopify has expanded native B2B capabilities beyond Plus, including company profiles, custom catalogs/pricing, volume rules and payment terms. Shopify

Its B2B tooling also supports account requests and a submit-for-review checkout flow, which can work well when your "quotes" are essentially retailer orders that need sales approval. Shopify

My recommendation:

• Starting fresh: BigCommerce B2B.
• Already successful on Shopify: Shopify B2B.
• Highly complex pricing, negotiations, account hierarchies or ERP processes: investigate OroCommerce.

If you tell me roughly how many SKUs you have, whether you also sell DTC, your approximate number of retail accounts, and whether you need Net 30/60 with credit limits, I can narrow this down to the best option for your specific operation.

Why BigCommerce: it specifically targets manufacturers, wholesalers and distributors, with customer-specific pricing, company accounts, buyer roles, quote management, purchase orders and net payment terms. Its buyer portal also lets retailers reorder and manage their accounts. BigCommerce BigCommerce

bigcommerce.com

The particularly useful workflow for you would be:

Retailer applies → you approve account → they see their wholesale price list → request a quote for larger/custom orders → you approve quote → retailer checks out on Net 30/60 or PO terms.

BigCommerce explicitly supports account-level credit/payment management and net terms, rather than forcing you to bolt those functions onto a consumer store. BigCommerce

When I'd choose Shopify instead

If you're already running your consumer store on shopify.com, I'd seriously consider staying there. As of 2026, Shopify has expanded native B2B capabilities beyond Plus, including company profiles, custom catalogs/pricing, volume rules and payment terms.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My shortlist

• 🥇 bigcommerce.com — best overall fit

• Built specifically for manufacturers, wholesalers, and distributors.
• Quote requests/negotiation: native B2B quoting and CPQ.
• Net terms: supports invoices, credit limits, and net payment terms on a per-account basis.
• Buyer portal lets retailers manage quotes, orders, invoices, and account information.
• Customer-specific pricing and catalogs are built in. BigCommerce BigCommerce
• The big advantage for a small team: it's SaaS, so you don't have to maintain an ecommerce server or build the B2B infrastructure yourself.
• 🥈 shopify.com — best if you also sell DTC

• Shopify's B2B functionality supports Net 7/15/30/45/60/90, company accounts, purchase orders, and payment terms. Shopify Help Center
• It's particularly attractive if you already have a consumer Shopify store.
• The catch: quote-request workflows are less native. You can create B2B draft orders and invoices, but a proper retailer "Request a Quote" experience generally requires an app/customization. Shopify Help Center Celeste
• 🥉 oroinc.com — best for complex B2B

• Purpose-built for B2B, with strong RFQ, customer-account, pricing, workflow, and sales functionality. Shopify ORO INC.
• I'd consider it if you have complicated retailer pricing, multiple buyer roles, sophisticated approvals, or significant ERP integration needs.
• For a small manufacturer, though, it may be more platform than you need.

What I'd choose

If your workflow is roughly:

Retailer visits site → browses wholesale catalog → requests quote for 50/100/500 units → you adjust price → retailer accepts → order goes onto Net-30 terms

I'd choose BigCommerce B2B Edition. Its native quote-to-order and net-terms capabilities line up unusually well with that workflow. BigCommerce BigCommerce

If you're already on Shopify and have a modest wholesale operation, I'd probably stay with Shopify and add a good quoting app rather than migrate platforms.

If you tell me roughly (1) your number of SKUs, (2) whether you already have Shopify/WooCommerce/etc., (3) whether you need retailer-specific pricing, and (4) what you use for accounting/ERP, I can narrow this to the best 1–2 options and explain the likely setup/cost.

For a small manufacturer selling to retailers, I’d prioritize a platform that supports:

• Retailer account approval
• Wholesale-only catalogs/pricing
• Quote requests (RFQ)
• Purchase orders
• Net 30/60 payment terms
• Reorders and customer-specific pricing
• Integration with your inventory/accounting system

My top recommendations:

1. Shopify + Shopify B2B — best overall for a small manufacturer

shopify.com

Best if: you want a polished storefront, easy maintenance, and the option to sell DTC later.

Strengths:

• Native B2B company accounts
• Customer-specific catalogs and pricing
• Net payment terms (Net 7/15/30/45/60/90 options)
• PO numbers
• Draft orders/invoices
• Quick reorder workflows Shopify Help Center Shopify Help Center

For quote requests, you’d typically add a B2B quote app or workflow. Shopify’s ecosystem has apps that can add RFQs, quote approvals, and quote-to-order conversion. Shopify App Store QuotWay

Good fit: a manufacturer with 50–1,000 retailer accounts that wants to modernize without a huge implementation.

Watch-out: very complex distributor pricing, multi-level approvals, or deep ERP requirements may push you toward a more specialized platform.

2. BigCommerce B2B Edition — best if wholesale is your main business

bigcommerce.com

Best if: you primarily sell wholesale and need stronger B2B workflows out of the box.

Strengths:

• Buyer portals
• Account-based pricing
• Quote workflows
• Approval controls
• Wholesale/manufacturer-focused features BigCommerce

This is often a better fit than Shopify when retailers behave more like purchasing departments than online shoppers.

Good fit: manufacturers with many SKUs, dealer networks, and negotiated pricing.

3. WizCommerce — best for sales-rep-driven wholesale

wizcommerce.com

Best if: your sales team currently manages quotes through email, PDFs, and spreadsheets.

Strengths:

• B2B buyer portal
• Quotes
• Account-specific pricing
• Case packs and minimum orders
• Net terms workflows
• ERP-oriented approach Wiz Commerce

Good fit: manufacturers where reps still play a major role in closing retailer orders.

My shortlist by scenario

For most small manufacturers, I’d start with Shopify B2B + a quote-request app unless you already have complex distributor pricing. It gives you a professional retailer portal without the cost and complexity of enterprise B2B systems. Shopify Help Center QuotWay

A few questions would narrow this down:

1. Roughly how many retailer accounts do you sell to today (50, 500, 5,000+)?
2. Do retailers usually place orders themselves, or do your sales reps create quotes?
3. What accounting/inventory system do you use (QuickBooks, NetSuite, Sage, etc.)?

For most small manufacturers, I’d start with Shopify B2B + a quote-request app unless you already have complex distributor pricing. It gives you a professional retailer portal without the cost and complexity of enterprise B2B systems.

For a small manufacturer selling wholesale to retailers, I’d shortlist these:

My pick: BigCommerce

I'd lean BigCommerce B2B Edition for your particular model. It has quote requests as a native B2B workflow, including negotiated pricing, while its Buyer Portal lets retailers request quotes and manage outstanding invoices. It also supports payment-on-terms at the individual company level, including Net 60, plus company credit controls. BigCommerce BigCommerce

That maps nicely to a manufacturer workflow:

Retailer → requests quote → you negotiate pricing/MOQ → approve quote → retailer places PO → invoice on Net 30/60 → retailer tracks balance in portal.

BigCommerce also explicitly positions its B2B product around manufacturers and distributors, with company-specific payment options such as POs, credit cards, and net terms. BigCommerce

bigcommerce.com

When I'd choose Shopify instead

Choose Shopify B2B if you expect to sell both wholesale and direct-to-consumer and want Shopify's broader ecosystem and easier storefront experience.

Shopify supports company-specific Net 7 through Net 90 terms and lets you require B2B orders to come through draft orders for review. Shopify Help Center Shopify Help Center Its draft-order system is particularly useful for negotiated wholesale orders because you can adjust quantities, discounts, and pricing and then send the retailer an invoice/checkout link. Shopify Help Center

The catch is that Shopify's more sophisticated B2B capabilities can depend on plan level; for example, customer-specific deposits are a Shopify Plus feature. Shopify Help Center

Bottom line: If wholesale is the core business, I'd start with BigCommerce B2B. If you're building a hybrid wholesale + consumer brand, I'd start with Shopify B2B.

If you tell me roughly how many SKUs, retailers, and wholesale orders you expect per month, I can narrow this down to the best platform and the likely lowest-cost setup.

For a small manufacturer selling wholesale to retailers, I’d shortlist these:

1. bigcommerce.com — my top pick

• Built specifically for manufacturers, wholesalers, and distributors.
• Native quote/RFQ workflows, buyer accounts, customer-specific pricing, purchase orders, invoices, and Net terms. BigCommerce BigCommerce BigCommerce
• Particularly good if you want retailers to log in, see their pricing, request a quote, accept it, and place orders without your sales team doing everything manually.
• I'd choose this if B2B is the core of your business and you expect the catalog/customer base to grow.
• shopify.com + B2B — best for simplicity

• Shopify's B2B functionality supports customer/company accounts and Net 7/15/30/45/60/90 payment terms. Shopify Help Center
• For quoting, you can use draft orders or add a wholesale/RFQ app. For example, Draper currently offers quote requests plus Net 15/30/60, customer-specific pricing, MOQ rules, and a buyer portal without requiring Shopify Plus. Shopify App Store
• This is attractive if you want a polished storefront quickly and don't need very sophisticated B2B workflows.
• oroinc.com — best for complex B2B

• Very B2B-centric, with sophisticated RFQ, catalogs, pricing, account structures, and workflows. ORO INC.
• I'd consider it if you have complicated retailer pricing, multiple sales channels, or ERP/CRM requirements—but it's probably more platform than a small manufacturer needs initially.

What I'd do in your shoes

Start with BigCommerce B2B Edition if your requirements are genuinely:

Retailer logs in → sees their wholesale pricing → requests a quote for unusual quantities → you approve/modify it → retailer checks out on Net 30/60 → everyone can see the order/invoice history.

That workflow is much closer to what BigCommerce is designed for than trying to turn a consumer ecommerce store into a B2B system. BigCommerce specifically supports sales quotes and invoices for orders paid on net terms. BigCommerce

One caveat: if you're already heavily invested in Shopify, I wouldn't migrate just for this. Shopify + a B2B/quoting app can be a very economical route, especially for a smaller operation. Shopify App Store

If you tell me roughly (a) number of SKUs, (b) number of retailer accounts, (c) whether you already use Shopify, and (d) whether you need QuickBooks/NetSuite/etc. integration, I can narrow this to the best 1–2 options and give you an estimated cost/complexity comparison.

For a small manufacturer selling wholesale to retailers, I’d shortlist these:

My pick: BigCommerce

For your particular model, BigCommerce B2B is probably the sweet spot. Its B2B functionality includes buyer portals, quote workflows, company accounts, credit management, and per-account payment options including net terms and purchase orders. www.bigcommerce.com

That means you can set up something like:

Retailer visits site → creates/gets approved for account → requests quote → you negotiate pricing → retailer accepts → order is placed on Net 30 → credit limit/payment terms are enforced per account.

That's much closer to how a manufacturer actually sells than a consumer-oriented Shopify setup.

When I'd choose Shopify instead

Choose Shopify B2B if your priorities are simplicity, a polished storefront, and relatively straightforward wholesale sales. Shopify now has native B2B capabilities such as company accounts, custom catalogs/pricing, bulk ordering and payment terms, but RFQ/quote functionality is more likely to involve an app. Shopify's App Store currently has numerous B2B quote and net-term apps, including BSS B2B Order/Request a Quote and dedicated RFQ apps. www.shopify.com

So I'd rank them:

1. BigCommerce B2B — best match
2. Shopify B2B + RFQ app — easiest/most flexible
3. OroCommerce — powerful, but probably more platform than a small manufacturer needs

If you tell me roughly your annual online sales, number of retailer accounts, whether you already use QuickBooks/NetSuite/etc., and whether customers need customer-specific pricing, I can narrow this down to the best specific plan + app stack rather than just the platform.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your shortlist.

My recommendation: BigCommerce B2B Edition

bigcommerce.com is a particularly good fit because the things you specifically asked for—quote requests + retailer-specific pricing + net terms—are core B2B workflows rather than something you have to cobble together.

• Quote requests: Buyers can request quotes, and your team can adjust line-item pricing, discounts, products and shipping before sending the quote back. BigCommerce BigCommerce
• Net terms: You can manage purchase orders and credit/net payment terms by customer account, with an invoice portal for outstanding invoices. BigCommerce BigCommerce
• Retailer-specific pricing: You can give different customers/groups their own pricing and purchasing rules. BigCommerce
• Buyer accounts: Retailers get their own portal, users/roles and ordering history rather than emailing your sales team for every reorder. BigCommerce
• Manufacturer-friendly: BigCommerce specifically positions the platform for manufacturers and distributors, including ERP/OMS/CRM integrations. BigCommerce
• Lower operational burden: It's SaaS, so you don't have the hosting/security/update workload associated with something like Magento/Adobe Commerce.

What I'd compare it against

shopify.com is worth considering if you also have a substantial DTC business and want B2B and consumer commerce tightly unified. But if wholesale is the primary business, I'd favor BigCommerce because quoting is more central to the platform. Current comparisons also tend to put BigCommerce ahead for more involved B2B quote-to-order workflows. IWD Agency IWD Agency

oroinc.com is the one I'd investigate if your sales process is unusually complex—lots of negotiated RFQs, complicated account hierarchies, custom workflows, etc. It is genuinely B2B-first, including centralized RFQ management. ORO INC.

Bottom line: If you're a small manufacturer and want a professional retailer portal without turning ecommerce into an IT project, I'd start with BigCommerce B2B Edition.

If you tell me roughly (1) number of SKUs, (2) number of retail accounts, (3) whether you already use QuickBooks/NetSuite/etc., and (4) whether prices are negotiated per retailer, I can narrow this down to the best 1–2 options and estimate what the setup would look like.

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce B2B Edition and Shopify B2B, with BigCommerce as my first choice if quote requests are central to your sales process.

My recommendation: BigCommerce B2B Edition

bigcommerce.com

It’s particularly well suited to your use case because B2B Edition has quote-to-cart, customer-specific pricing, purchase orders, and net terms built into the B2B workflow. Buyers can request quotes from product pages, carts, or quick-order areas, and your sales team can modify pricing, products, shipping, and expiration dates before sending the quote back. BigCommerce BigCommerce BigCommerce

That gives you a workflow like:

Retailer → requests quote → you negotiate price → retailer accepts → quote becomes order → PO/net-30 payment → fulfillment

That's a much better fit for a manufacturer than trying to bolt wholesale functionality onto a consumer-focused storefront.

Runner-up: Shopify B2B

shopify.com

Shopify is the better choice if you also want a very polished, easy-to-manage storefront and may eventually sell DTC alongside wholesale. Its B2B functionality supports company accounts, customer-specific catalogs/pricing, draft orders, and Net 7/15/30/45/60/90 terms. Shopify Help Center Shopify Help Center Shopify Help Center

The catch is quoting: Shopify's native B2B tools lean more toward draft orders/order review than BigCommerce's dedicated buyer quote workflow. You may need an app or some customization for a sophisticated “Request a Quote” process.

Quick decision

Bottom line: I'd start with BigCommerce B2B Edition. For a small manufacturer, it gives you the important wholesale mechanics—RFQs, negotiated pricing, retailer accounts, POs and net terms—without starting with an enterprise-heavy platform. BigCommerce explicitly positions these as native B2B capabilities rather than requiring plugins. BigCommerce

If you tell me roughly how many SKUs you have, how many retailers you serve, and whether you already use QuickBooks/NetSuite/another ERP, I can narrow this down to the best platform and likely setup for your business.

For a small manufacturer selling to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation: BigCommerce B2B Edition

bigcommerce.com is particularly well matched to your workflow because its B2B functionality handles both sides of what you need:

• Quote requests: Retailers can request quotes from the storefront, including from product pages, carts, quick-order lists, and shopping lists. Your sales team can negotiate pricing, discounts, products, shipping, and expiration dates. BigCommerce BigCommerce
• Net terms: You can assign payment terms at the individual company level, including terms up to Net 60, and generate/manage invoices for orders paid on terms. BigCommerce BigCommerce
• Retailer accounts: Buyers get a B2B portal for quotes, orders, invoices, and payments rather than having to email your team for everything. BigCommerce
• Purchase orders: B2B buyers can use PO payment, with company-level credit controls available. BigCommerce

That makes it a better fit than simply putting a "Request a Quote" form onto a normal ecommerce site.

What I'd choose instead

Shopify B2B would be my second choice if ease of building/managing the storefront is more important than sophisticated wholesale workflows. shopify.com supports company-specific payment terms such as Net 7, 15, 30, 45, 60, and 90, which is excellent. Shopify Help Center

The distinction I'd make is:

Bottom line: If you're primarily a manufacturer selling wholesale to retailers, I'd start with BigCommerce B2B Edition. It gives you a proper digital wholesale channel without forcing your buyers into a consumer-style checkout.

One caveat: net terms functionality isn't the same as underwriting credit. You'll still want your accounting/ERP system—or your internal process—to determine which retailers actually qualify for Net 30/60 and their credit limits.

If you tell me roughly how many SKUs you have, whether retailers need wholesale price lists, what accounting/ERP you use (QuickBooks, NetSuite, etc.), and your approximate monthly order volume, I can narrow this down to the best 2–3 options and tell you what I'd actually implement.

For a small manufacturer selling wholesale to retailers, I’d start with shopify.com—specifically its B2B functionality—unless your quoting workflow is unusually complex.

My recommendation

1. Shopify B2B — best overall for a small manufacturer

It gives you the core pieces you described:

• Retailer-specific accounts and pricing through company/company-location profiles.
• Net 7/15/30/45/60/90 terms assigned to individual wholesale accounts. Shopify Help Center Shopify Help Center
• Quote-like workflow: you can require buyers to submit orders for your review as drafts, modify negotiated pricing, then send an invoice. Shopify Help Center Shopify Help Center
• Purchase-order numbers and invoices, which fit retailer purchasing workflows. Shopify Help Center
• A relatively straightforward storefront that can also support DTC if you sell direct later.

The big caveat: Shopify's native workflow is better described as "request/order for approval" than a sophisticated RFQ system. If you need buyers to submit a formal quote request, negotiate quantities/prices, exchange revisions, and accept a quote before turning it into an order, you'll probably want a B2B quoting app layered onto Shopify. Shopify itself notes that more customized B2B workflows can use apps or its customization APIs. Shopify Help Center Shopify Help Center

2. BigCommerce — strongest alternative

bigcommerce.com is worth serious consideration if B2B is the primary business, rather than a wholesale layer on a normal ecommerce store.

Its B2B tooling supports company-level credit/payment terms, including Net 30, and credit limits can control how much a buyer can purchase on PO terms. BigCommerce BigCommerce

I'd lean BigCommerce if you expect things like:

• lots of retailer-specific pricing
• larger purchase orders
• credit limits
• multiple buyers/locations per retailer
• more complex B2B account structures
• ERP integration becoming important

For a small manufacturer with relatively straightforward wholesale sales, though, I think Shopify will generally be easier to launch and operate.

What I'd choose

One important distinction: Net terms don't necessarily mean the platform is extending credit to your retailers. Shopify can record/manage the agreed payment terms and due dates; you still decide which retailers qualify for Net 30 and carry the receivable. Shopify supports tracking and payment collection for those orders. Shopify Help Center

If you tell me roughly (a) your number of retail accounts, (b) average wholesale order size, (c) whether you already use QuickBooks/NetSuite/etc., and (d) whether "quote request" means a true RFQ or simply "send us an order for approval," I can narrow this down to the best 2–3 platforms and the likely monthly cost.

For a small manufacturer selling to retailers, I’d prioritize a B2B ecommerce platform over a normal online store builder. You need:

• retailer account approval
• customer-specific pricing
• quote requests / RFQs
• purchase orders
• net terms (Net 30/60, invoicing)
• sales-rep involvement when needed
• reorder workflows

My shortlist:

1. bigcommerce.com — best overall fit for wholesale manufacturers

Best if: your main business is selling wholesale to retailers.

Why it fits:

• Native B2B account structures (retailer accounts, buyers, permissions)
• Quote workflows and CPQ capabilities
• Customer-specific pricing and catalogs
• Purchase orders and net terms support
• Good fit for manufacturers with complex SKU catalogs BigCommerce BigCommerce

Tradeoff:

• Usually more setup than a simple Shopify store.
• You may want a partner to configure your retailer portal.

My pick for: a growing manufacturer with dozens to hundreds of retail accounts.

2. shopify.com — best if you want simplicity and a polished storefront

Best if: you also sell direct-to-consumer or want a modern brand experience.

Strengths:

• Fast to launch
• Strong storefront themes and content tools
• Company accounts, catalogs, price lists, payment terms, and B2B checkout features Shopify Shopify
• Huge app ecosystem for adding workflows like quoting

Tradeoff:

• Advanced quote negotiation often requires apps or customization rather than being the core workflow. QuotWay
• Full B2B capabilities generally push you toward Shopify Plus.

My pick for: a small manufacturer that has a strong brand and wants wholesale + retail in one ecosystem.

3. oroinc.com — best for heavier B2B operations

Best if: retailers have complex buying processes.

Strengths:

• Built specifically for B2B
• Strong account management
• Multiple buyer roles
• Complex pricing and workflows

Tradeoff:

• More expensive and heavier implementation than most small manufacturers need.

4. business.adobe.com — best for very custom needs

Best if: you have complex ERP integrations, huge catalogs, or unusual quoting rules.

Tradeoff:

• Typically requires development resources.

What I would choose by company size

For a small manufacturer, I’d usually start with BigCommerce B2B unless your consumer brand presence is a major priority—in that case, Shopify B2B is often the smoother path. BigCommerce Shopify

A few questions would change the recommendation:

1. Roughly how many retailer accounts do you have today (10, 100, 1,000+)?
2. Do retailers already have negotiated pricing?
3. Are you using an ERP (NetSuite, QuickBooks, SAP, Epicor, etc.)?
4. Do you need retailers to request quotes, or do you mainly want them to log in and reorder?

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation

1. bigcommerce.com — best overall fit

It lines up unusually well with your requirements:

• Quote requests: retailers can request quotes from product pages, carts, quick-order areas, etc., and your sales team can modify pricing, discounts, products, shipping, and expiration dates. BigCommerce BigCommerce
• Net terms: you can assign payment terms at the individual company level, including terms up to Net 60. BigCommerce BigCommerce
• Retailer accounts: company accounts, buyer roles, permissions, purchase orders, and customer-specific pricing are built into B2B Edition. BigCommerce BigCommerce
• Credit controls: you can put customers on credit hold or restrict PO orders based on a configured credit amount. BigCommerce
• Less app sprawl: these B2B capabilities are native to B2B Edition rather than requiring you to bolt everything onto a basic ecommerce site. BigCommerce

For a manufacturer, I'd favor this over a consumer-first store builder because RFQs → negotiated price → PO/net terms → reorder is a core workflow rather than an afterthought.

2. shopify.com — best if simplicity/ecosystem matters

Shopify is a very good alternative, particularly if you might eventually sell both DTC and wholesale from the same storefront.

Its B2B functionality supports company accounts and Net 7/15/30/45/60/90, and you can require B2B orders to be submitted as drafts for your review before accepting them. Shopify Help Center Shopify Help Center Shopify Help Center

The catch is quotes. Shopify's native workflow is more centered on draft orders than a dedicated buyer-facing RFQ system, so you may end up adding an app/customization for a polished "Request a Quote" experience. Shopify itself acknowledges that more sophisticated B2B workflows can require apps or customization. Shopify

3. WooCommerce — worth considering if you already use WordPress

WooCommerce can be attractive if you have someone technical on staff and want maximum control. There are wholesale extensions that add B2B functionality, but you'll generally be assembling more of the stack yourself rather than getting the quote/terms/account workflow as an integrated B2B system.

What I'd choose

For a small manufacturer, I'd start by getting a BigCommerce B2B demo and specifically ask them to show you this exact workflow: retailer requests quote → you approve/change price → retailer accepts quote → PO/Net 30 checkout → invoice → retailer logs back in and reorders.

That will tell you much more than a generic ecommerce demo. BigCommerce explicitly supports the quote and payment-on-terms pieces of that workflow. BigCommerce BigCommerce

If you tell me roughly how many SKUs you have, how many retailers you sell to, whether you already use QuickBooks/NetSuite/etc., and whether you need a DTC storefront too, I can narrow this down to the best 2–3 options and estimated cost/complexity.

For a small manufacturer selling to retailers, I’d focus less on a typical “online store builder” and more on a B2B commerce platform that supports:

• retailer accounts (login-only pricing/catalogs)
• RFQ / “request a quote” workflows
• sales rep approval
• purchase orders
• Net 30/60 terms
• customer-specific pricing
• reorder workflows
• accounting/ERP integration

Good options:

My shortlist for a small manufacturer

1. Best overall starting point: BigCommerce B2B

• Good if you want a real ecommerce storefront plus wholesale functionality.
• Better long-term fit than patching a consumer store with many plugins.

2. Best simple wholesale portal: B2B Wave

• Good if retailers mostly reorder existing SKUs and you need fewer “shopping cart” features.
• Quote requests and retailer self-service are core features. www.b2bwave.com

3. Best if your sales process is quote-heavy: Zoey

• Good when retailers email/call today and you want to move them into a portal without losing sales-team involvement. www.zoey.com

I’d avoid (for your use case)

A basic WooCommerce store with a pile of wholesale plugins unless you already have a developer. Net terms, credit limits, quote approval, and customer-specific pricing tend to become fragile when spread across many add-ons. blog.wcart.io

A few questions would change the recommendation:

1. Roughly how many retailer accounts do you have (50, 500, 5,000+)?
2. Do retailers already have negotiated pricing by account?
3. Do you need to integrate with QuickBooks, NetSuite, Sage, Epicor, or another ERP?
4. Are quotes usually simple (quantity discounts) or complex (custom products/configurations)?

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce and Shopify, with BigCommerce as my first choice if quote requests are central to your sales process.

Why I'd lean BigCommerce: its B2B offering is specifically designed around manufacturers, wholesalers and distributors, with account pricing, buyer portals, quotes, invoices and approval workflows. www.bigcommerce.com Independent 2026 comparisons also put it ahead when a significant portion of orders originate as quotes. www.iwdagency.com

BigCommerce B2B

When I'd choose Shopify instead

If you already like Shopify—or you sell both to retailers and directly to consumers—Shopify is very attractive. Its B2B system supports company accounts, customer-specific catalogs/pricing, and Net 7 through Net 90 payment terms. help.shopify.com

The catch is quoting: Shopify's native workflow is more draft-order oriented, so a proper "Request a Quote" experience commonly means adding an app. For example, QuoteMe can turn accepted quotes into Shopify draft orders. help.shopify.com

Shopify B2B

My recommendation:

• 70%+ wholesale / retailer business + lots of negotiated quotes → BigCommerce
• B2B plus meaningful DTC + simpler catalog/quote process → Shopify
• Very complex manufacturing, multi-level approvals, ERP-driven pricing → consider OroCommerce/Adobe Commerce, but I'd avoid that complexity for a small manufacturer unless you genuinely need it. www.shopify.com

If you tell me roughly how many SKUs you have, whether you already use QuickBooks/NetSuite/another ERP, and whether you need credit approval for Net 30/60, I can narrow this to the best 2–3 options and explain the likely setup cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation

1. bigcommerce.com — best overall fit

It has the B2B pieces you specifically need built into the platform:

• Quote requests / RFQs: retailers can request quotes, and you can negotiate pricing, discounts, shipping, and terms before converting the quote to an order. BigCommerce BigCommerce
• Net terms: you can manage purchase orders, credit cards, and net payment terms per customer account. BigCommerce
• Retailer accounts: company accounts, multiple buyers, permissions, approval workflows, customer-specific pricing, and reorder lists.
• Manufacturer-friendly: BigCommerce explicitly targets manufacturers, wholesalers, and distributors and supports ERP/CRM integrations. BigCommerce
• Less app sprawl: quoting and net terms are part of its B2B functionality rather than requiring you to bolt everything onto a basic consumer store. BigCommerce

For a small manufacturer, that's attractive because you can have a workflow like:

Retailer applies → you approve account → retailer sees their wholesale pricing → requests quote → you adjust price/shipping → retailer accepts → order goes onto Net 30 → invoice/ERP handles collection.

2. shopify.com — best if you already like Shopify

Shopify is worth considering if you want a very polished storefront and expect to sell both B2B and DTC.

Shopify now supports B2B payment terms and draft-order invoices, including negotiated orders where the retailer reviews the order and pays according to the assigned terms. Shopify Changelog

The catch is quoting. Compared with BigCommerce, more sophisticated quote workflows generally involve apps/customization. There are now Shopify apps that combine quotes, company accounts, and net terms—for example, Merxio advertises quotes as draft orders and Net-15/30 terms starting at $79/month. Shopify App Store

So I'd choose Shopify if DTC is equally important; I'd choose BigCommerce if wholesale is the core business.

3. oroinc.com — best if your B2B operation is getting complex

Oro is much more B2B-first. It has native RFQ/quoting, corporate accounts, sophisticated pricing, sales workflows, and integrations. ORO INC. Shopify

I'd look at it if you have things like multiple price lists, complicated customer hierarchies, sales reps negotiating large orders, multiple warehouses/ERPs, or highly customized purchasing workflows. For a small manufacturer with relatively straightforward wholesale sales, it may be more platform than you need.

What I'd pick

Bottom line: I'd start by getting a BigCommerce B2B demo and specifically ask them to demonstrate “retailer requests quote → sales rep modifies it → retailer accepts → order is placed on Net 30 → invoice/ERP sync.” That's the exact workflow I'd want to validate before signing.

If you tell me roughly your annual online sales, number of retail accounts, average order size, and whether you also sell DTC, I can narrow this down to the best platform and likely setup for your size.

For a small manufacturer selling to retailers, I’d shortlist BigCommerce B2B Edition first.

My ranking

Why BigCommerce stands out: its B2B Edition has a buyer portal where retailers can request quotes, view/pay invoices, and manage their purchasing. It supports customer-specific pricing, purchase orders and net terms, plus sales reps can negotiate quotes and convert them to orders. www.bigcommerce.com

BigCommerce B2B Edition

For a small team, that's important because you're not assembling the B2B workflow from five different apps. A real manufacturer example uses BigCommerce for quotes, customer-specific pricing, and Net 30 terms. www.bigcommerce.com

When I'd choose Shopify instead

If you're already on Shopify or you sell both wholesale and DTC, Shopify is worth serious consideration. Its B2B functionality supports company accounts, customer-specific pricing and payment terms, while quote/RFQ functionality can be added through apps. www.shopify.com

Shopify B2B

What I'd build for your retailers

I'd make the retailer experience:

Apply for wholesale account → approved account → see wholesale pricing → add products → Request Quote → sales team adjusts pricing → retailer accepts → PO / Net 30 → invoice → reorder from account portal.

That is much closer to how retailers actually buy than a normal consumer storefront.

Bottom line: If you're primarily B2B and want quote requests + Net 30/Net 60 + retailer-specific pricing without a huge implementation, I'd pick BigCommerce B2B Edition. Current 2026 comparisons also put BigCommerce ahead for mid-market B2B businesses where quoting is central, while positioning Shopify more strongly for unified B2B/DTC operations. www.iwdagency.com

If you tell me roughly annual wholesale revenue, number of SKUs, whether you already use QuickBooks/NetSuite/etc., and whether you also sell DTC, I can narrow this to the best 1–2 options and estimate the likely setup cost.

For a small manufacturer selling to retailers, I’d shortlist these:

1. BigCommerce B2B Edition — my top pick

It’s probably the best fit if B2B wholesale is the core of the business. BigCommerce specifically targets manufacturers, wholesalers, and distributors and has:

• Quote/RFQ workflows — retailers can request quotes online and your team can respond/manage them.
• Net terms and account credit — payment options can be managed by customer account, including net terms.
• Customer-specific pricing and catalogs.
• Retailer buyer accounts with multiple users/permissions.
• Reordering and purchase orders.
• A reasonably conventional storefront, so retailers get a modern ecommerce experience rather than an old-school wholesale portal. www.bigcommerce.com

The particularly relevant combination for you is quotes + customer-specific pricing + Net 30/other terms. BigCommerce documents all three as B2B capabilities. www.bigcommerce.com

2. Shopify B2B — best if you also sell DTC

Shopify has gotten substantially better for B2B. Its B2B functionality supports Net 7/15/30/45/60/90, deposits, invoices/draft orders, company accounts, customer-specific pricing, and payment workflows. help.shopify.com

I'd choose Shopify if you're thinking:

"We want one excellent ecommerce site for both consumers and retailers."

The caveat is that quote/RFQ workflows aren't as central/native to Shopify's B2B experience as they are to BigCommerce, so you may end up adding an app or building a workflow around draft orders.

3. OroCommerce — best for complicated B2B

OroCommerce is worth considering if your retailers routinely negotiate prices, quantities, configurations, or terms. Its RFQ functionality is particularly strong: quote requests from different channels can be centralized, negotiated, and converted into orders. oroinc.com

For a small manufacturer, though, I'd generally avoid starting here unless your sales process is genuinely complex. It's more of a "we need a purpose-built B2B commerce system" choice than an easy store-builder choice.

My recommendation

For your specific description, I'd start with BigCommerce B2B Edition. The fact that you're a manufacturer selling to retailers makes its native B2B orientation particularly compelling, and you can give a retailer an account where they see their pricing, request a quote when needed, and order on approved terms rather than emailing your sales team for every transaction. www.bigcommerce.com

One thing I'd verify before signing: how your particular Net 30/Net 60 credit process will work—especially credit approval, credit limits, overdue accounts, and whether you want the platform to extend credit or simply record terms while you/your AR system handles collection.

If you tell me roughly how many SKUs you have, whether you also sell DTC, your current accounting/ERP (QuickBooks, NetSuite, etc.), and whether retailers usually need quotes, I can narrow this down to the best 1–2 options and the likely setup.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your shortlist.

My ranking

Why BigCommerce: its B2B tooling specifically targets manufacturers, wholesalers and distributors. It supports company accounts, buyer permissions, customer-specific pricing, quote workflows, purchase orders, invoices and net terms/credit management. www.bigcommerce.comwww.shopify.com

BigCommerce B2B platform

The workflow I'd aim for

A retailer should be able to:

1. Create/request approval for a wholesale account.
2. Log in and see their negotiated price list.
3. Browse your catalog and minimum order quantities.
4. Click Request a Quote for unusual/larger orders.
5. You revise the quote and send it back.
6. They accept the quote and place the order.
7. At checkout, select Net 30/Net 60 if you've approved their credit.
8. See invoices and outstanding balances in their buyer portal.

That is much closer to how your customers actually buy than trying to force a consumer checkout flow onto a B2B business. www.iwdagency.com

When I'd choose Shopify instead

If you're also selling direct-to-consumer, I'd seriously consider Shopify Plus. Its B2B functionality supports company profiles, custom catalogs/pricing and payment terms, so you can run wholesale and DTC from the same ecosystem. www.bigcommerce.comwww.shopify.com

The catch is cost: Shopify Plus is considerably more expensive than what I'd normally recommend to a small manufacturer unless your DTC business or scale justifies it. www.bigcommerce.comwww.shopify.com

Shopify B2B

Bottom line:

• Mostly wholesale/B2B → BigCommerce B2B
• Wholesale + substantial DTC → Shopify Plus
• Very complicated quoting/account hierarchies → OroCommerce
• Don't start with Adobe Commerce unless you have unusual complexity and development resources.

If you tell me roughly annual sales, number of SKUs, current accounting/ERP (QuickBooks, NetSuite, etc.), and whether you also sell DTC, I can narrow this down to the best 1–2 options and estimate the likely monthly/implementation cost.

For a small manufacturer selling to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation: BigCommerce B2B Edition

It’s unusually well matched to the workflow you described:

• Quote requests: Retailers can request quotes, and you can modify pricing, discounts, products, shipping, and expiration dates before sending the quote back. docs.bigcommerce.com
• Net terms: You can assign payment terms at the individual retailer/company level, including Net 30 through Net 60. docs.bigcommerce.com
• POs and invoicing: B2B Edition supports purchase orders and invoices, rather than forcing every retailer through a credit-card checkout. docs.bigcommerce.com
• Retailer accounts: Each retailer can have its own users, permissions, pricing, credit settings, and purchasing workflow. docs.bigcommerce.com
• Room to grow: You can connect it to an ERP/accounting system later instead of replacing the storefront when your B2B operation gets more sophisticated. docs.bigcommerce.com

BigCommerce specifically positions B2B Edition for manufacturers, wholesalers, and distributors, with quotes, invoices, buyer portals, approvals, and account-specific pricing built into the platform. www.bigcommerce.com

BigCommerce B2B platform

What I'd choose instead

Shopify is the alternative I'd consider if you also have a significant DTC business and want the broader Shopify ecosystem. Shopify now supports B2B draft-order invoices with payment terms, including negotiated carts/pricing. changelog.shopify.com But for a primarily wholesale/manufacturer → retailer business, BigCommerce has more of the B2B workflow natively, so I'd lean BigCommerce.

One important question before you pick: if your retailers currently email you POs and you manually approve credit, I'd also want to know what you use for accounting/ERP (QuickBooks, NetSuite, Sage, etc.). That could change which platform is easiest to implement.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your list.

My recommendation

1. BigCommerce B2B Edition — best overall fit

It’s particularly well suited to manufacturers because the B2B functionality is built into the platform rather than assembled from several apps. It supports:

• Quote requests / RFQs and quote-to-cart workflows
• Net terms and purchase orders by customer account
• Customer-specific catalogs and pricing
• Retailer/company accounts with multiple buyers and permissions
• Reordering and bulk purchasing
• ERP/CRM integrations as you grow www.bigcommerce.com

The important distinction for you is quotes + net terms together. BigCommerce B2B Edition supports both natively, whereas some alternatives require an app or more customization. www.bigcommerce.com

2. Shopify B2B — best if you also care heavily about DTC

Shopify became much more compelling for small wholesalers in 2026: Basic, Grow, and Advanced now have native B2B capabilities including company profiles, catalogs, volume pricing, and payment terms. www.shopify.com

The catch is quote requests. Shopify's native B2B feature set is strong for ordering and terms, but a true RFQ workflow generally means adding an app. For example, B2Bridge's $199/month Growth tier adds RFQ functionality and credit limits alongside net terms. apps.shopify.com

What I'd choose

One caveat: BigCommerce B2B Edition is more platform than a tiny manufacturer may need on day one. If you're doing, say, 20–50 retailer accounts and mostly need a polished catalog, RFQ form, and Net 30 checkout, Shopify plus a focused B2B app can be a more economical way to start.

If you tell me roughly (1) number of retailer accounts, (2) whether you also sell DTC, (3) your ERP/accounting system, and (4) whether you need Net 30 specifically, I can narrow this down to the best 2–3 setups and the likely monthly cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My recommendation: BigCommerce B2B Edition

BigCommerce B2B Edition

It fits your requirements unusually well because the B2B functionality is built into the platform rather than assembled from several apps:

• Quote requests: Retailers can request quotes directly from the storefront; you can adjust pricing, discounts, products, shipping, and expiration dates before sending the quote back. docs.bigcommerce.comwww.bigcommerce.com
• Net terms: You can assign payment terms at the individual retailer/company level—e.g. Net 30—and manage available credit. docs.bigcommerce.com
• Purchase orders: B2B buyers can pay via PO and invoice workflows. docs.bigcommerce.com
• Retailer-specific pricing: Different retailers can see their own catalogs and negotiated prices. www.bigcommerce.com
• Buyer portal: Retailers get an account area for quotes, orders, and outstanding invoices rather than having to email your sales team for everything. docs.bigcommerce.com
• Good fit for manufacturers: BigCommerce specifically positions its B2B offering for manufacturers and distributors, including large catalogs and customer/SKU-level pricing. www.bigcommerce.com

How I'd rank the alternatives

Shopify is attractive, but there's an important distinction: Shopify Plus has strong B2B capabilities, while RFQ typically requires an app. For example, current Shopify apps can add quote workflows and payment terms, but that means more pieces to configure and maintain. apps.shopify.com

For a small manufacturer, I'd favor BigCommerce because you can give retailers a polished self-service store while retaining the sales-rep workflow for negotiated orders. You don't need to turn your entire wholesale operation into a fully automated ecommerce machine on day one.

One caveat: if your business is very quote-heavy—say most orders are negotiated individually—or you have complicated customer-specific contracts, rebates, territories, or ERP requirements, I'd also evaluate OroCommerce before committing.

If you tell me roughly (1) number of SKUs, (2) number of retailer accounts, (3) whether you already use QuickBooks/NetSuite/etc., and (4) typical order size, I can narrow this to the best 2–3 platforms and give you a realistic implementation/cost comparison.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My shortlist

Why BigCommerce: its B2B Edition has company accounts, customer-specific pricing, quote workflows, purchase orders, and net terms/account credit management built into the B2B experience. Buyers can request and accept quotes, and quotes can include negotiated pricing and special shipping. www.bigcommerce.com

BigCommerce B2B Edition

For your use case, I'd specifically configure it so a retailer can:

1. Apply for a wholesale account
2. See its own price list/catalog
3. Submit a request for quote
4. Have your salesperson adjust pricing/quantities/shipping
5. Accept the quote and turn it into an order
6. Check out using PO / Net 30 / Net 60, according to its approved terms
7. See invoices and outstanding balances in its account

BigCommerce explicitly supports POs, quote-to-cart, and net terms in B2B checkout, so you aren't assembling the core workflow from several apps. www.bigcommerce.comwww.bigcommerce.com

What about Shopify?

Shopify Plus B2B is worth considering if you also have a substantial DTC business and want everything on Shopify. It supports company accounts, custom catalogs/pricing and net terms. apps.shopify.com

The catch for your particular requirements is quoting: Shopify's B2B functionality doesn't give you the same native RFQ workflow, so you'll likely add an app or build around draft orders. www.uncap.com

Shopify B2B

My recommendation

Choose BigCommerce B2B Edition unless DTC/Shopify is already central to your business. For a small manufacturer whose buyers are retailers, I'd prioritize native quoting + customer-specific pricing + credit/net terms over Shopify's larger app ecosystem.

If you tell me roughly (a) your annual wholesale revenue, (b) number of SKUs, (c) whether you already use an ERP/accounting system such as QuickBooks or NetSuite, and (d) whether you also sell DTC, I can narrow this down to the best 1–2 options and what they'd likely cost you.

For a small manufacturer selling wholesale to retailers, I’d shortlist BigCommerce and Shopify, with BigCommerce as my first choice if quote/RFQ is central to your sales process.

My pick: BigCommerce

BigCommerce's B2B offering supports quote requests, customer-specific pricing, purchase orders, credit limits, and net terms in the B2B workflow. Its account management also lets you control which payment methods individual retail accounts can use. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

That matters because your ideal workflow is probably something like:

Retailer finds product → requests quote → you negotiate pricing → retailer gets approved account → places PO/order → invoice goes Net 30/60 → retailer can reorder themselves.

BigCommerce handles more of that flow natively than Shopify. A recent 2026 comparison specifically found BigCommerce's quoting flow native, including quote-to-order conversion, whereas Shopify generally needs a quoting app. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

When I'd choose Shopify instead

Choose Shopify Plus B2B if you also have a significant consumer/DTC business or want Shopify's broader ecosystem and simpler storefront administration.

Shopify B2B natively supports Net 7, 15, 30, 45, 60 and 90, company-specific payment terms, deposits, invoices/draft orders, and payment reminders. help.shopify.com

The catch is quoting: Shopify's native B2B functionality is better suited to draft orders and negotiated orders than a fully native RFQ workflow, so you may add a quoting app. www.bigcommerce.comwww.iwdagency.comhelp.shopify.com

Bottom line: If you're primarily a manufacturer/wholesaler and RFQs + retailer accounts + Net 30/60 are core, I'd start with BigCommerce B2B. If you're building B2B + DTC together, I'd seriously consider Shopify Plus.

If you tell me roughly how many SKUs you have, annual wholesale revenue, and whether you already use QuickBooks/NetSuite/Sage/etc., I can narrow this to the best 2–3 options and estimate the likely implementation cost.

For a small manufacturer selling wholesale to retailers, I’d start with BigCommerce B2B Edition.

My recommendation: BigCommerce B2B Edition

BigCommerce B2B

It fits your use case particularly well because the B2B functionality is built into the platform rather than assembled from a collection of apps:

• Quote requests / RFQs: retailers can request quotes from the storefront, and your sales team can modify pricing, products, shipping, discounts, and expiration dates. docs.bigcommerce.com
• Net terms: supports account-level payment options including Net 30/60/etc., alongside POs and cards. www.bigcommerce.comdocs.bigcommerce.com
• Retailer accounts: customer-specific catalogs, pricing, permissions and buyer accounts.
• Sales-assisted ordering: reps can create/manage orders for buyers, while retailers can also self-serve.
• Good manufacturer fit: BigCommerce explicitly targets manufacturers, distributors and wholesalers. www.bigcommerce.com

The alternative I'd consider: Shopify + a B2B app

If you care more about easy store management and a polished DTC-style storefront than having sophisticated B2B functionality native to the platform, Shopify can work well.

Shopify itself supports payment terms on draft orders, including Net 30. www.shopify.com For actual wholesale RFQs, however, you'd generally add an app. For example, current Shopify apps can combine quote requests + Net 15/30/60/90 + wholesale pricing in one layer. apps.shopify.com

What I'd choose

Bottom line: for a small manufacturer, I'd lean BigCommerce B2B because quote → negotiated price → Net terms → order is a first-class workflow rather than something you have to stitch together. www.bigcommerce.comdocs.bigcommerce.com

If you tell me roughly how many SKUs you have, your number of retail accounts, and whether you already use an ERP/accounting system (e.g. QuickBooks, NetSuite, Sage, etc.), I can narrow this down to the best 2–3 options and what they'd likely cost you.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B at the top of the list.

My recommendation

1. BigCommerce B2B — best overall fit

It is unusually well matched to your workflow because its B2B functionality includes:

• Request-for-quote workflows — retailers can request quotes online and accept them without an email-heavy process.
• Net terms — supports company-specific payment terms, including Net 60, plus credit limits. www.bigcommerce.com
• Purchase orders and quote-to-cart.
• Customer-specific pricing/catalogs — useful if different retailers get different wholesale prices.
• Buyer accounts and permissions — retailers can have multiple buyers/users.
• Integrations with ERP, accounting, PIM and CRM systems as you grow. investors.bigcommerce.com

Most importantly, quotes and net terms are native B2B capabilities rather than something you have to assemble from several apps. www.bigcommerce.cominvestors.bigcommerce.comwww.bigcommerce.comapps.shopify.com

2. Shopify — best if you also sell DTC

Shopify is attractive if you want one storefront for both consumers and retailers. Its B2B functionality supports company accounts, custom pricing and net payment terms.

The catch for your particular requirement is quotes: Shopify's native B2B offering generally needs an app for a proper RFQ workflow. There are inexpensive apps that add both quote requests and Net 30/60/90 terms—for example, Nexora currently advertises those features from $35/month. apps.shopify.com

So I'd choose Shopify if your consumer business is important; otherwise BigCommerce is cleaner for wholesale.

3. OroCommerce — best for complex manufacturing

Oro is the more serious B2B/industrial option. It has native RFQ, sophisticated company hierarchies, contract pricing and approval workflows. wise.com

I'd not start here for a small manufacturer unless you already have complicated sales processes, ERP integration requirements, multiple organizations/locations, or significant custom quoting. The implementation and technical overhead are considerably higher.

What I'd choose for you

Bottom line: If your primary business is “retailers log in → see their wholesale pricing → request a quote or place an order → use Net 30/60 → reorder later,” I'd start with BigCommerce B2B. It gives you the B2B machinery without forcing a small team into an enterprise implementation. www.bigcommerce.com

If you tell me roughly how many SKUs you have, whether you also sell DTC, and what accounting/ERP you use (QuickBooks, NetSuite, etc.), I can narrow this down to the best setup and likely monthly cost.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of the list.

My shortlist

1. BigCommerce — my recommendation.
Its B2B Edition is specifically aimed at manufacturers, wholesalers and distributors. It has quote-to-cart/RFQ, account-specific pricing, buyer portals, purchase orders, and net terms built into the B2B experience rather than requiring you to assemble everything from apps. You can also set payment-on-terms at the individual company/account level. www.bigcommerce.com

That makes it particularly attractive if your workflow is something like:

Retailer creates account → sees their wholesale pricing → requests a quote → you adjust quantities/pricing → retailer accepts → order goes through on Net 30.

2. Shopify + a B2B app — probably the easiest/cheapest route.
If you're small and don't need elaborate account hierarchies, I'd seriously consider regular Shopify plus a purpose-built wholesale app. For example, current Shopify App Store options provide RFQ, customer-specific pricing, Net 15/30/60/90, draft orders, MOQ rules and wholesale portals. apps.shopify.com Shopify itself also supports payment terms on draft orders. www.shopify.com

The tradeoff is that you're depending more heavily on third-party apps for core B2B functionality.

3. OroCommerce — powerful but probably overkill initially.
Oro is purpose-built for B2B and has a particularly strong RFQ system, including centralizing quote requests coming from web, email and phone. It's compelling if you have complicated pricing, catalogs, workflows or multiple brands—but I'd hesitate to put a small manufacturer through that implementation unless your requirements demand it. oroinc.com

What I'd choose

If you're starting from scratch:
BigCommerce B2B Edition if wholesale is the core business.

If you're already on Shopify or want the simplest DIY operation:
Shopify + a good B2B/wholesale app.

The important thing is not just "does it accept Net 30?" I'd make sure the platform can handle customer-specific wholesale pricing + RFQs + PO orders + credit/payment terms + retailer accounts + reordering + your accounting/ERP integration. Those are the pieces that will determine whether your sales team actually saves time.

BigCommerce B2B Edition

If you tell me roughly how many SKUs you have, whether you're already on Shopify, and what accounting/ERP you use (QuickBooks, NetSuite, etc.), I can narrow this to the best 1–2 options and give you an expected cost/setup comparison.

For a small manufacturer selling wholesale to retailers, I’d put BigCommerce B2B Edition at the top of your shortlist.

My ranking

Why I’d choose BigCommerce: its B2B offering is specifically aimed at manufacturers/distributors and includes buyer portals, account-specific pricing, quote workflows, and company-level payment terms. Buyers can request, track, and accept quotes online, while you can manage net terms and credit at the account level. www.bigcommerce.com

BigCommerce B2B

Shopify is my runner-up. It's probably easier for a small team to operate, and Shopify supports B2B companies and payment-term invoices. But if quote requests are a central part of your sales process, you'll likely add an app; current Shopify options can also add things like Net-15/30 and quote-as-draft-order functionality. changelog.shopify.com

Shopify B2B

OroCommerce is worth considering if your retail customers have complicated pricing, multiple locations/buyers, negotiated orders, or substantial sales-rep involvement. Its RFQ functionality is native and particularly strong, but it's more implementation-heavy than I'd recommend for a typical small manufacturer. oroinc.com

OroCommerce

What I'd do in your shoes

Start with BigCommerce B2B if you need:

• Retailers to request a quote rather than simply add-to-cart
• Different wholesale prices by retailer
• Net-30/Net-60 terms and account-level credit
• Purchase orders
• Multiple buyers under one retailer account
• Sales reps to manage orders/quotes
• A relatively low-maintenance hosted platform

If your requirements are more like "we have 100–1,000 SKUs, a few dozen/hundred retail accounts, negotiated wholesale pricing, and want to replace emailed orders/spreadsheets", BigCommerce is probably the sweet spot.

If you tell me roughly how many SKUs and retail accounts you have, whether you also sell DTC, and what accounting/ERP system you use, I can narrow this to the best 1–2 options and explain the likely setup/cost.