ChatGPT answers, unedited

Yes. Several B2B commerce platforms support that combination:

• WizCommerce — customer-specific catalogs, pricing, case packs/MOQs, and parent-child account hierarchies. Wiz Commerce Wiz Commerce
• Shopify B2B — company accounts, customer-specific catalogs/pricing, quantity rules, and buyer roles; more advanced catalog assignment is available on Shopify Plus. Shopify Help Center
• Virto Commerce — account/role/contract-specific catalogs, pricing, and purchasing workflows. Virto Commerce
• Bagisto B2B — company catalogs, company users/roles, custom pricing, and corporate accounts. Bagisto Documentation

If you tell me your ERP (e.g. SAP, NetSuite, Dynamics) and whether you need parent/child accounts with shared credit limits, I can narrow this down.

Yes. What you’re describing is generally a B2B/wholesale commerce platform, rather than a standard ecommerce catalog.

A few current options that specifically cover those requirements:

One particularly close match: BigCommerce B2B Edition

BigCommerce's B2B Edition has a fairly direct model for this:

• Company accounts represent your business customers.
• Customer groups can control which products/catalog and pricing a company sees. BigCommerce BigCommerce
• Account hierarchies support parent/child companies—for example, a corporate HQ with regional branches or individual locations. BigCommerce supports up to five hierarchy levels and 500 companies in a hierarchy. BigCommerce
• Buyer roles and permissions let you distinguish admins, senior buyers, junior buyers, etc. BigCommerce
• It also supports B2B workflows such as quotes, purchase orders, approval workflows, and net terms. BigCommerce

The caveat is MOQ: if minimum quantities need to vary by customer/account + product, I'd verify the exact rule model you'd need rather than assuming BigCommerce's native B2B features cover every MOQ scenario.

If MOQ is a core requirement

WizCommerce is worth looking at. It explicitly describes account-specific catalogs, contract pricing, case packs and order minimums, with those rules applied when the buyer signs in. It also supports parent/child customer hierarchies and multiple buyers/roles. Wiz Commerce Wiz Commerce

Virto Commerce is another option if you need a more sophisticated/custom B2B model. Its customer-specific commerce functionality is designed around account-, contract-, and role-specific catalogs, pricing and workflows. Virto Commerce

So if your data model looks something like:

Acme Corporation
→ Northeast Division
→ Boston Branch
→ Buyer A / Buyer B
→ sees Catalog X
→ Price List Y
→ Product 123 requires MOQ 50
→ Product 456 requires case pack of 12
→ Branch shares credit limit with parent

Yes—there are platforms built specifically for this.

If you tell me whether you're looking for (1) a SaaS product you can configure, (2) an API/headless platform, or (3) something you can embed into an existing ERP/website, I can narrow this to 3–5 options and compare their data models, APIs, pricing, and MOQ/account-hierarchy capabilities.

Yes. If you're looking for a B2B commerce platform that supports all three—customer-specific catalogs, minimum order quantities, and account hierarchies—two strong options are:

1. Shopify B2B

Shopify B2B supports:

• Customer-specific catalogs — products and pricing can be assigned to specific companies/company locations, particularly on Shopify Plus. Shopify Help Center Shopify Help Center
• Minimum order quantities — quantity rules support minimums, maximums, and order increments. Shopify Help Center Shopify Help Center
• Company/location structures — a company can have multiple locations, each with its own pricing, catalogs, payment terms, customers, etc. Shopify Help Center
• Buyer permissions — e.g. ordering-only vs. location-admin users. Shopify Help Center
• Volume pricing and payment terms as well. Shopify Help Center

The important caveat is that direct customer/company-specific catalogs require Shopify Plus; lower plans have more limited catalog assignment. Shopify Help Center

shopify.com

2. BigCommerce B2B Edition

BigCommerce is particularly interesting if account hierarchies are a major requirement.

It supports:

• Company accounts
• Parent/child account hierarchies for subsidiaries, franchises, branches, etc.
• Up to 5 hierarchy levels and 500 companies per hierarchy
• Company users and roles/permissions
• Customer groups controlling the products and pricing buyers see
• Price lists for customer-specific pricing/catalog configurations. BigCommerce BigCommerce BigCommerce

docs.bigcommerce.com

Which I'd look at first

If your model is something like:

“Customer A gets catalog X, has a $500 minimum order, buys in case packs of 12, has a parent corporate account with 20 locations, and different buyers at each location have different permissions”

then Shopify Plus and BigCommerce B2B Edition are both worth evaluating, with BigCommerce potentially having the edge if the parent/child account hierarchy is central to your workflow. Shopify has the edge if you want a polished commerce ecosystem and flexible customer-specific catalogs/quantity rules. BigCommerce shopify.com

If you tell me what you're selling and what your customer/account structure looks like, I can also give you a shortlist of 5–10 B2B platforms (including SAP Commerce, OroCommerce, Adobe Commerce, Salesforce, etc.) and map them against these exact requirements.

Yes. If you mean a B2B ecommerce platform that can handle all three—customer-specific catalogs, minimum order quantities (MOQs), and account hierarchies—the strongest fits are:

• BigCommerce B2B Edition — particularly strong for complex business relationships. It supports company-specific product/pricing visibility, parent/child company account hierarchies (up to 5 levels), and buyer roles/permissions. BigCommerce BigCommerce
• Adobe Commerce B2B — supports shared catalogs with custom pricing for individual companies, company accounts, and other B2B workflows such as quotes and quick orders. Experience League Experience League
• Shopify B2B / Shopify Plus — supports company-specific catalogs and quantity rules including minimum, maximum, and increments. Catalogs can be assigned directly to company locations on Plus. Shopify Help Center Shopify Help Center

If all three are hard requirements

I'd shortlist BigCommerce B2B Edition and Adobe Commerce B2B first if your "account hierarchy" means something like:

Parent corporation → regional entity → individual purchasing location → buyers with different permissions

BigCommerce explicitly models those parent/child company relationships. BigCommerce

If your requirement is more like:

Customer A sees catalog X, must buy 50 units minimum, and gets customer-specific pricing

then Shopify B2B is also a very clean fit because its catalog quantity rules explicitly support minimum order quantities and increments. Shopify Help Center Shopify Help Center

If you tell me what you're selling and how complicated the buyer/account structure is, I can compare BigCommerce vs Adobe Commerce vs Shopify Plus specifically against your requirements (catalogs, MOQ, pricing, approval workflows, payment terms, ERP integration, etc.).

Yes. If you mean a B2B ecommerce platform where each business customer can have its own assortment/pricing, enforce MOQs, and represent corporate structures, there are several good options.

Strong candidates

• Adobe Commerce B2B (Magento) — probably the closest fit if you need deep customization. It supports company-specific shared catalogs and pricing, company accounts with multiple users/roles, purchasing permissions, quotes, and complex company structures. Experience League Experience League Adobe Developer

experienceleague.adobe.com

• BigCommerce B2B Edition — particularly interesting if account hierarchies are a key requirement. It supports company accounts, customer-group-based catalogs/pricing, company-specific price lists, buyer roles, and parent/child company hierarchies of up to five levels. BigCommerce BigCommerce

docs.bigcommerce.com

One important distinction

The three requirements aren't equally native in every platform:

Adobe's shared catalogs are explicitly assignable to particular companies, so you can give Customer A a different assortment/pricing structure from Customer B. Experience League Adobe Developer

If MOQs are a hard requirement, I'd narrow the search specifically to platforms that can enforce rules like:

Customer A → Catalog X → SKU 123 → MOQ 50
Customer B → Catalog Y → SKU 123 → MOQ 200
Parent Company → can see/order for subsidiaries
Subsidiary buyer → restricted to its own catalog and purchasing permissions

If you tell me whether you're building a new B2B storefront, replacing an existing ecommerce system, or looking for an API/headless tool, I can give you a shortlist of 5–10 platforms and specifically compare their customer-specific catalogs + MOQ + account hierarchy capabilities.

Yes. If you mean B2B e-commerce software, there are several tools that support most or all of those requirements.

• BigCommerce B2B Edition — particularly strong for account hierarchies. It supports parent/child company accounts, buyer roles/permissions, and customer groups that control products and pricing. BigCommerce BigCommerce
• Shopify B2B / Shopify Plus — supports customer/company-specific catalogs, customer-specific pricing, product availability, and quantity rules including minimums, maximums, and increments. Direct catalog assignment to individual company locations is available on Plus. Shopify Help Center Shopify Help Center
• Adobe Commerce B2B — supports company-specific shared catalogs and pricing, plus complex company structures, multiple users, roles, and purchasing permissions. Experience League Experience League
• WizCommerce — more purpose-built for wholesalers/distributors. Its B2B storefront supports account-level catalogs, contract pricing, case packs and order minimums, and ERP-connected inventory. Wiz Commerce

If your requirements are specifically:

Customer-specific catalog → customer-specific pricing → MOQ/case-pack rules → parent/child account hierarchy → buyer permissions

I'd shortlist BigCommerce B2B and Adobe Commerce B2B for the deepest account-management capabilities, while Shopify Plus is attractive if you want a simpler implementation. WizCommerce is worth looking at if you're specifically a wholesaler/distributor.

If you tell me whether you're a manufacturer, distributor, wholesaler, or marketplace, I can narrow this down to the 2–3 best fits and compare their MOQ and account-hierarchy capabilities.

Yes. If you mean a B2B ecommerce platform that can handle all three—customer-specific catalogs, minimum order quantities (MOQs), and account hierarchies—there are several options.

Strong candidates

• Adobe Commerce — particularly strong for complex B2B. Its B2B functionality supports company-specific shared catalogs and pricing, company accounts with organizational structures, and buyer roles/permissions. Experience League Adobe Developer

experienceleague.adobe.com

• BigCommerce B2B Edition — supports company accounts, customer-specific catalogs/pricing, and parent-child account hierarchies. Its account hierarchy can go up to five levels, with up to 500 companies in a hierarchy. BigCommerce BigCommerce

docs.bigcommerce.com

One important caveat: MOQs

The first two are very good fits for the catalog + account hierarchy pieces, but MOQ requirements can require configuration, extensions, or custom logic, depending on exactly what you mean by MOQ—for example:

• Minimum quantity per SKU
• Minimum dollar value per order
• Different MOQ by customer/account
• Case-pack quantities
• MOQ that varies by warehouse or product
• Customer-specific MOQ overrides

If you tell me what you're selling and what the account structure looks like (e.g. parent company → subsidiaries → individual buyers, with each customer seeing a different SKU list and MOQ), I can narrow this down to the best 2–3 platforms and compare exactly how each handles those requirements.

Yes. What you’re describing is typically called a B2B ecommerce platform, wholesale ordering portal, or customer-specific commerce platform. These are designed for business buyers rather than retail shoppers and commonly support:

• Customer-specific catalogs — different buyers see different products/SKUs based on their account, contract, region, or buyer group. Shopify Help Center Virto Commerce
• Account-specific pricing — negotiated price lists, contract pricing, volume tiers, and customer-level discounts. Wiz Commerce Virto Commerce
• Minimum order quantities (MOQs) — enforce minimum units, case packs, order increments, or product-level quantity rules during checkout. Wiz Commerce iStockist
• Account hierarchies — parent companies with child accounts, multiple buyers, roles, approvals, ship-to locations, and purchasing permissions. Kenodo NeoSmar

Some platforms that support these capabilities include:

• Shopify B2B (especially Shopify Plus) — supports company accounts, assigned catalogs, customer-specific pricing, and quantity rules. Shopify Help Center
• WizCommerce — built around wholesale workflows with account-level catalogs, pricing, MOQs, case packs, buyer roles, and ERP integrations. Wiz Commerce
• Virto Commerce — enterprise B2B commerce with customer-specific catalogs, contract pricing, workflows, and account rules. Virto Commerce
• BlueCart — focused on wholesale distribution with buyer-specific catalogs, pricing tiers, and ordering portals. BlueCart
• inSitu Sales — B2B ordering portals with customer catalogs, pricing, account permissions, and ERP/back-office connections. InSitu Sales

The best fit depends on your operating model:

If you share your industry (e.g., wholesale distribution, manufacturing, foodservice, apparel, medical supplies) and your ERP (NetSuite, SAP, Dynamics, etc.), I can narrow this down to platforms that match your workflow.

Yes. There are several B2B commerce platforms designed specifically for business buyers that support combinations of:

• Customer-specific catalogs (different SKUs/products visible to different accounts)
• Account-specific pricing and contracts
• Minimum order quantities (MOQs), case packs, and quantity rules
• Account hierarchies (parent companies, subsidiaries, buyers, approvers, locations)
• Role-based purchasing permissions
• Net terms, purchase orders, approvals, and ERP integrations

Some options to consider:

A typical B2B setup might look like:

• Parent account: “ABC Retail Group” - Child locations: Store #101, Store #102
• Users: - Buyer (can create carts)
• Manager (approves orders)
• Finance (views invoices)
• Catalog rules: - Store locations only see assigned products
• National account sees negotiated pricing
• Regional distributor sees a different assortment
• Order rules: - SKU A must be ordered in cases of 24
• Minimum order value: $500
• Customer X has a 10% contract discount
• Customer Y has net-30 terms

If your needs include true account hierarchies + negotiated catalogs + MOQs, I would generally shortlist:

1. OroCommerce — for complex enterprise B2B relationships
2. Adobe Commerce B2B — for large catalogs and customization
3. Shopify Plus B2B — for faster deployment with a modern storefront
4. Virto Commerce — for highly customized commerce models Virto Commerce

The best choice depends heavily on whether you are a manufacturer, distributor, wholesaler, or marketplace, and whether your ERP (SAP, NetSuite, Microsoft Dynamics, Epicor, etc.) needs to remain the system of record.

Yes. You’re describing a B2B commerce platform (sometimes called a wholesale portal or B2B ordering platform), not a typical ecommerce storefront. Several tools support the combination of:

• Customer-specific catalogs (different buyers see different SKUs)
• Account-specific pricing / contract pricing
• Minimum order quantities (MOQs), case packs, and quantity rules
• Account hierarchies (parent companies, subsidiaries, locations, buyers, approvers)
• Role-based purchasing permissions
• Purchase orders, payment terms, quotes, approvals, and ERP integrations

Some options to evaluate:

For a distributor/manufacturer scenario, the key questions are usually:

1. How complex are your account relationships?

• Simple: one buyer → one price list
• Complex: parent company → subsidiaries → locations → buyers → approval chains
• How are prices determined?

• Customer-specific price lists
• Volume tiers
• Contracts
• Regional pricing
• Sales-rep negotiated pricing
• Where does product truth live?

• ERP (SAP, NetSuite, Dynamics, Epicor, etc.)
• Ecommerce platform
• PIM/catalog system
• Do you need procurement features?

• PO numbers
• Net terms
• Approval workflows
• Spending limits
• Punchout integrations

If you have thousands of SKUs, many negotiated customer agreements, and multi-level buyer organizations, I’d usually shortlist OroCommerce, Adobe Commerce, Virto Commerce, or Salesforce Commerce. For a simpler wholesale portal, Shopify Plus or BigCommerce can often cover the requirements with less implementation effort. Shopify Help Center Virto Commerce

If you tell me your industry (manufacturing, wholesale distribution, foodservice, medical, apparel, etc.), number of customers/SKUs, and ERP, I can narrow this down.

Yes. If by “tool” you mean a B2B commerce platform, there are several that support that combination natively or with relatively little customization.

Strong options

• bigcommerce.com — supports company accounts, multiple buyers/roles, customer groups, customer-specific catalogs and pricing. Its company-user model includes buyer/approver/admin roles. BigCommerce
• shopify.com — strong for company/location hierarchies, buyer permissions, customer-specific catalogs and price lists. Shopify specifically supports parent companies, locations, buyers and approval/spending structures. Shopify
• Virto Commerce — particularly interesting if your requirements are complex. It supports catalogs scoped by account, role or contract, contract pricing, and account-specific workflows. Virto Commerce
• wizcommerce.com — explicitly supports account-level catalogs, contract pricing, minimum order quantities, case packs, and multiple buyers/permissions under an account. Wiz Commerce
• truecommerce.com — geared toward manufacturers/distributors and supports customer-specific catalogs, pricing, approvals, account terms and connected systems. TrueCommerce
• orderwerks.com — worth looking at if you're primarily a distributor/manufacturer. It specifically advertises customer-specific catalogs, custom pricing, minimum quantities and multi-level approval workflows. Orderwerks

If your requirements are specifically...

The important distinction is that “customer-specific catalog” and “account hierarchy” aren't the same thing. If you need something like:

Acme Corp → West Coast Division → Los Angeles location → Buyer A

where the location inherits Acme's catalog but overrides certain SKUs, has its own MOQ, while Buyer A can order but Buyer B must approve orders over $5,000,

I'd narrow the field considerably. Virto Commerce, BigCommerce B2B, and Shopify B2B are the ones I'd investigate first for that architecture; WizCommerce is especially compelling if MOQ/case-pack enforcement is the priority. Wiz Commerce BigCommerce Virto Commerce

If you tell me what you're selling, roughly how many customer accounts/SKUs you have, and what your hierarchy looks like, I can recommend the best 2–3 and compare their pricing/integration tradeoffs.

Yes. What you’re describing is B2B commerce, specifically a platform that can model:

• Customer-specific catalogs — each account sees only the SKUs/products they’re entitled to buy.
• Customer-specific pricing — negotiated price lists or contract pricing.
• Minimum order quantities (MOQs) — e.g. Customer A must buy 24 units, while Customer B can buy 6.
• Account hierarchies — parent company → divisions/locations → individual buyers, with different permissions.
• Buyer roles/approvals — purchasers, approvers, viewers, spending limits, etc.

A few options worth looking at:

One particularly straightforward option

Shopify B2B now supports catalogs assigned to specific companies/company locations, with product visibility and pricing controlled at that level. It also supports minimum/maximum quantities and order increments. Shopify Help Center Shopify Help Center

For example:

ABC Corporation
├── New York location → Catalog A → MOQ 50
│ ├── Jane → Buyer
│ └── Mike → Approver
└── California location → Catalog B → MOQ 100
└── Sarah → Buyer

Shopify's company/location model is designed to handle this kind of structure, including buyer roles and inherited catalog/pricing rules. Shopify

For more complicated account structures, Virto Commerce is worth a serious look: it explicitly supports account/organization-specific catalogs and pricing, multiple contracts/price lists, and users inheriting account settings. Virto Commerce Virto Commerce

If you tell me what you're selling and roughly how your customer hierarchy works (e.g. manufacturer → distributor → dealer → individual locations), I can narrow this down to 3–5 platforms that actually fit, including whether they can handle your exact MOQ/catalog rules.

Yes. What you’re describing is B2B/wholesale commerce software with account-level rules, rather than a standard ecommerce platform.

A few options that specifically cover most or all of those requirements:

• virtocommerce.com — strong fit for complex B2B. It supports customer/account-specific catalogs and pricing, multiple contracts/price lists, buyer roles, and account-level workflows. Virto Commerce Virto Commerce
• shopify.com — supports catalogs assigned to companies/company locations, customer-specific pricing, quantity rules, and multiple buyers within business accounts. Shopify Help Center
• wizcommerce.com — particularly aimed at wholesalers/distributors; supports account-specific catalogs, pricing, case packs, minimum order quantities, and multiple buyer roles/ship-to locations. Wiz Commerce
• sparklayer.io — adds B2B functionality to ecommerce stores, including customer-specific catalogs/prices, MOQs and pack rules, and buyer/account permissions. SparkLayer B2B eCommerce
• orderease.com — geared toward wholesale ordering, with customer-specific products, pricing, minimums, pack sizes and terms. OrderEase

The important distinction

If by account hierarchy you mean something like:

Parent company → divisions → locations → buyers → approvers

with rules such as:

Customer A can buy SKUs 1–500 at contract price X, Customer B can buy 1–200 at price Y, each location has its own MOQ, and certain buyers need approval before ordering

then I would look more closely at Virto Commerce, WizCommerce, or a custom/enterprise Shopify B2B implementation rather than a basic wholesale plugin.

If you tell me what your current stack is (Shopify, WooCommerce, Magento, ERP, custom, etc.) and roughly how many customers/SKUs you have, I can narrow this to the 2–3 best fits and compare their catalog rules, MOQs, account hierarchies, pricing, and ERP integrations.

Yes. If you mean a B2B ecommerce / wholesale platform that can enforce all three at the account level, there are several good options.

The closest matches

commercetools is particularly strong if your requirements are genuinely complex. It explicitly supports account hierarchies with business units, buyer roles, permissions and approval workflows, plus multiple catalogs and customer-specific pricing. Its documentation also describes company-specific product catalogs. commercetools commercetools Documentation

commercetools.com

Virto Commerce is another strong candidate. Its customer-specific commerce model can scope virtual catalogs by account, role or contract, while also applying account-specific pricing and purchasing workflows. Virto Commerce

virtocommerce.com

OroCommerce is worth looking at if you're a distributor. It supports customer-specific catalogs and complex B2B account structures, including buyer permissions and workflows. ORO INC.

oroinc.com

One important distinction

If your requirement is specifically:

Customer A → Parent Account → Locations → Buyers → each location has its own catalog + MOQ + price list + approval limits

then I would not choose a platform merely because it advertises "wholesale" or "customer-specific pricing." You want a system with a real business-unit/account hierarchy and rules that can be attached at different levels.

For example:

Acme Corporation
├── New York Location
│   ├── Buyer 1
│   └── Buyer 2
│   └── Catalog: NY assortment
│   └── MOQ: 25 units
│
├── Chicago Location
│   └── Buyer 3
│   └── Catalog: Midwest assortment
│   └── MOQ: 50 units
│
└── Corporate Purchasing
    └── Buyer 4
    └── Full catalog
    └── Approval required > $10,000

If you tell me what you're selling and what system currently holds your customers/products (e.g. Shopify, NetSuite, SAP, Dynamics, Salesforce, custom ERP), I can narrow this down to the 3–5 platforms that actually fit, including which ones handle MOQs natively versus requiring an app/customization.

Yes. If you mean a B2B commerce/e-commerce tool, there are several that support all three requirements:

• Adobe Commerce — particularly strong for complex B2B. It supports customer-specific/shared catalogs and pricing, company/account hierarchies, multiple users and purchasing permissions, and B2B purchasing workflows. Experience League Experience League
• Shopify B2B / Shopify Plus — supports customer/company-specific catalogs and pricing, minimum order quantities and quantity increments, company locations, and buyer roles. Shopify Help Center Shopify Help Center
• BigCommerce B2B Edition — supports company accounts, customer groups, account-specific catalogs/pricing, and multiple company users. BigCommerce
• WizCommerce — more wholesale/distributor-focused; it specifically advertises account-level catalogs, contract pricing, order minimums/case packs, buyer roles, and parent-child account hierarchies. Wiz Commerce Wiz Commerce

If those three requirements are the key ones

I'd narrow it to Adobe Commerce vs. Shopify Plus vs. WizCommerce:

If by “account hierarchies” you mean something like Parent Company → subsidiaries → locations → individual buyers, with different catalogs/prices/MOQs/permissions at each level, Adobe Commerce and WizCommerce are probably the most directly aligned. Adobe explicitly supports parent/child company hierarchies, while WizCommerce describes parent-child hierarchies and multi-ship-to accounts. Experience League Wiz Commerce

If you tell me what kind of business you’re buying this for (distributor, manufacturer, wholesale, etc.) and roughly how many customers/SKUs, I can recommend the best 2–3 options and explain the tradeoffs.

Yes. If you mean a B2B ecommerce/ordering platform where each business buyer can have its own assortment, ordering rules, and organizational structure, there are several good fits.

• BigCommerce B2B Edition — probably the closest match. It supports customer-specific catalogs/pricing through customer groups, company account hierarchies with parent/child companies, buyer roles/permissions, and complex organizational structures. BigCommerce BigCommerce
• Shopify Plus B2B — supports catalogs assigned to specific companies/company locations, customer-specific pricing, and quantity rules including minimums, maximums, and increments. It has company/company-location structures, though its hierarchy model isn't as deep as BigCommerce's. Shopify Help Center Shopify Help Center
• WizCommerce — particularly interesting if you're a wholesaler/distributor. It explicitly supports account-level catalogs, contract pricing, case packs and order minimums, multiple buyers/roles, and multiple ship-to locations. Wiz Commerce
• Adobe Commerce B2B — supports customer-specific catalogs/pricing plus companies with multiple users, roles, and purchasing permissions, making it suitable for more complex enterprise B2B structures. Experience League
• Virto Commerce — another enterprise-oriented option with account/contract-specific virtual catalogs, pricing rules, and configurable B2B workflows. Virto Commerce

If those three requirements are non-negotiable

*BigCommerce's B2B Edition is especially strong on the account hierarchy side; I'd verify the exact MOQ behavior you need during implementation rather than assuming every type of minimum-order rule is native.

My shortlist:

• For a distributor/wholesaler: WizCommerce or BigCommerce B2B
• For an existing Shopify ecosystem: Shopify Plus B2B
• For a highly customized enterprise B2B operation: Adobe Commerce or Virto

If you tell me your use case (e.g. manufacturer → distributors → retailers, number of customers/SKUs, ERP, and whether MOQs are per SKU, per case, or per order), I can narrow this to the 2–3 platforms that actually fit.

Yes. What you’re describing is generally a B2B/wholesale commerce platform rather than a standard ecommerce store.

Several platforms support most or all of those requirements:

A particularly close match is WizCommerce. It explicitly supports account-level catalogs, customer-specific pricing, minimum order quantities/case packs, and parent-child account hierarchies with multiple buyers and ship-to locations. WizCommerce WizCommerce

Virto Commerce is another strong option if your requirements are more sophisticated. Its customer-specific commerce model can scope catalogs by account, role or contract, while applying account/contract pricing and B2B workflows. Virto Commerce

BigCommerce B2B Edition has a particularly relevant organizational model: companies → locations → buyers, with buyer roles and customer groups controlling catalog/pricing access. BigCommerce

If by account hierarchy you mean something like:

Parent Company → Division → Location → Buyer → Approver

with different catalogs, pricing, MOQs, payment terms, and purchasing permissions inherited/overridden at each level, I'd narrow the field differently than if you simply need "wholesale pricing."

If you tell me what you're selling and roughly how your customer hierarchy works, I can recommend the 3–5 platforms that fit best and compare their catalog, MOQ, pricing, hierarchy, ERP integration, and pricing models.

Yes. If by “tool” you mean a B2B ecommerce / wholesale ordering platform, there are several that support that combination.

A few worth looking at:

• Virto Commerce — Strong fit for complex B2B. It supports customer/account-specific catalogs, contract pricing, volume rules, purchasing workflows, and account/role structures. Virto Commerce
• Sana Commerce — Particularly interesting if you already run an ERP. It supports customer-specific catalogs, contracts, credit limits, account hierarchies, and ERP-driven customer pricing. Sana Commerce
• SAP Commerce Cloud — Enterprise-grade option with B2B organizational hierarchies, branches/departments, customer-specific catalog visibility and pricing. SAP Help Portal SAP Help Portal
• WizCommerce — More focused on wholesale/distribution, with account-level catalogs, customer pricing, minimum order quantities, case packs, multiple buyers per account, and approval roles. Wiz Commerce
• Orderwerks — Designed around wholesale ordering and supports customer-specific catalogs, custom minimum quantities, pricing, and multi-level approval workflows. Orderwerks

If those three requirements are the core

I'd shortlist Virto Commerce, Sana Commerce, and WizCommerce first.

The important distinction is that you don't just want a platform with “customer groups.” You want something that can model:

Parent company → subsidiaries/locations → individual buyers → permissions,
with catalog + price list + MOQ/pack rules inherited or overridden at the appropriate level.

For example:

Acme Corp

• New York branch — Catalog A, MOQ 100, Net 30
• Chicago branch — Catalog B, MOQ 50, Net 45
• Buyer Jane — can purchase
• Buyer Bob — can create carts but requires approval
• Corporate admin — sees all branches and orders

SAP explicitly models this kind of organization tree, while Virto and WizCommerce emphasize account-specific catalogs and purchasing rules. SAP Help Portal Virto Commerce Wiz Commerce

If you tell me what you're selling and roughly how many customer accounts/SKUs you have, I can narrow this down to 2–3 options and compare catalog rules, MOQ rules, account hierarchies, pricing, ERP integrations, and cost.

Yes. What you’re describing is a B2B commerce / wholesale ordering platform, rather than a standard ecommerce store.

Several platforms support most or all of those requirements:

• Shopify B2B — supports customer/company-specific catalogs, pricing, quantity rules, and company locations/buyer roles. Shopify Plus gives you more extensive catalog assignment capabilities. Shopify Help Center
• Virto Commerce — particularly strong for complex B2B structures: customer-specific catalogs, contract pricing, account/role-based workflows, purchasing limits, and approval chains. Virto Commerce
• Uphance — offers customer-specific catalogs, account pricing, minimum-order enforcement, and ordering tied to inventory/operations. Uphance
• WizCommerce — has customer-specific catalogs/pricing plus parent-child account hierarchies, multiple pricing tiers, payment terms, and wholesale order management. Wiz Commerce
• Orderwerks — supports customer-specific catalogs, custom pricing, minimum quantities, and multi-level approval workflows. OrderWerks
• iStockist — supports customer/group-specific catalogs, customer-specific quantity rules, pricing, payment terms, and role-based access. iStockist

If your requirements are specifically:

The account-hierarchy requirement is the one I'd pay particular attention to. Many platforms can do "customer-specific catalogs," but considerably fewer model a real hierarchy such as:

Acme Corporation
→ West Coast Division
→ Phoenix location
→ Buyer A / Buyer B
→ each with different permissions, while pricing/catalog/credit remain inherited from the parent account.

If that's the kind of structure you need, Virto Commerce and WizCommerce are worth looking at first; Shopify B2B is also compelling if you want the broader Shopify ecosystem. Virto Commerce Wiz Commerce

If you tell me what you sell, roughly how many customer accounts you have, and what ERP/CRM you use (if any), I can narrow this down to 3–5 platforms and compare them specifically on catalogs + MOQs + account hierarchies + pricing + ERP integration.

Yes. What you’re describing is typically handled by a B2B commerce platform (also called wholesale ecommerce, digital sales portal, or B2B ordering platform) rather than a standard consumer ecommerce tool.

Key capabilities to look for:

• Customer-specific catalogs — show different products/SKUs to different accounts or account groups.
• Account-specific pricing — negotiated price lists, contract pricing, volume tiers, and customer discounts.
• Minimum order quantities (MOQs) — enforce minimum units, case packs, order thresholds, or product-specific quantity rules.
• Account hierarchies — support parent companies, subsidiaries, locations, buyers, purchasing roles, and approval workflows.
• B2B permissions — allow multiple buyers per account with different roles (requester, approver, admin, etc.).
• Terms and purchasing controls — PO numbers, net terms, credit limits, approval flows, and order history.

Examples of platforms that support these kinds of workflows:

• Microsoft Dynamics 365 Commerce supports B2B catalogs, customer hierarchies, catalog-specific pricing, and assigning catalogs to customer organizations. Microsoft Learn
• Shopify B2B features include catalogs, company/location assignments, customer-specific pricing, and quantity rules (with more advanced catalog capabilities on Shopify Plus). Shopify Help Center
• Virto Commerce focuses on customer-specific catalogs, contract pricing, account rules, and B2B workflows. Virto Commerce
• BlueCart supports buyer-specific catalogs, pricing tiers, and wholesale ordering scenarios. BlueCart

The best fit depends on your operating model:

• Distributor/manufacturer with complex contracts and ERP integration: Dynamics 365 Commerce, Virto Commerce, or similar enterprise B2B platforms.
• Brand/wholesaler wanting a self-service buyer portal: Shopify Plus B2B or dedicated wholesale portals.
• Foodservice/distribution with frequent reorders and account pricing: platforms like BlueCart or similar distributor-focused tools.

If you share your industry (manufacturing, wholesale distribution, retail supplier, etc.), number of customers, and whether you need ERP integration (SAP, NetSuite, Dynamics, etc.), I can narrow the options.

Yes. If you mean a B2B ecommerce / wholesale platform, there are several that support this combination.

Strongest matches

• BigCommerce B2B Edition — probably the closest fit if account hierarchies are a major requirement. It supports customer-specific product/pricing groups, company accounts, parent/child account hierarchies, buyer roles/permissions, and up to five hierarchy levels. BigCommerce BigCommerce
• Shopify B2B / Shopify Plus — supports customer-specific catalogs, customer-specific pricing, and quantity rules including minimum order quantities, maximums, and increments. Shopify Plus lets you assign catalogs directly to individual company locations. Shopify Help Center Shopify Help Center
• Adobe Commerce B2B — strong for complex enterprise structures. It has company accounts, multiple users/permissions, shared catalogs with company-specific pricing/product availability, and B2B purchasing workflows. Experience League Experience League
• Uphance — particularly interesting for wholesale/apparel businesses. It explicitly advertises customer-specific catalogs, account-level pricing, minimum-order enforcement, and B2B ordering tied to inventory/order management. Uphance

If your requirements are exactly:

My initial shortlist would be BigCommerce B2B and Adobe Commerce if account hierarchies are fundamental. Shopify becomes very compelling if you want a more turnkey platform and the hierarchy can be represented through companies/company locations rather than a deep parent-child structure.

If you tell me what kind of business you’re building (e.g. industrial distribution, foodservice, wholesale apparel, manufacturing) and whether you need MOQ per SKU vs. minimum order value, I can narrow this down to the 2–3 best options and compare their exact capabilities.

Yes. What you’re describing is generally a B2B commerce / wholesale commerce platform, and several products support most or all of those requirements.

If those three requirements are non-negotiable

I'd shortlist BigCommerce B2B Edition, Microsoft Dynamics 365 Commerce, and Adobe Commerce B2B first.

BigCommerce is probably the closest fit if your model looks like:

Parent company → regional/divisional accounts → individual locations → buyers

It explicitly supports parent-child company hierarchies, buyer access to subsidiaries, company roles/permissions, and up to five hierarchy levels. BigCommerce

Shopify Plus is attractive if you want a simpler, more modern commerce stack. Its B2B catalogs can control both products and pricing for individual company locations, and quantity rules can restrict how much a buyer can purchase. Shopify Help Center Shopify Help Center

If you're talking about very complex negotiated B2B relationships—e.g. Customer A sees SKUs 1–500 at contract pricing, Customer B sees 100–300 with MOQ 24, subsidiary B-17 has its own buyer permissions but inherits the parent account's pricing/credit—I'd look beyond ordinary ecommerce platforms toward Dynamics 365, Adobe Commerce, or Virto.

If you tell me what your account hierarchy and catalog rules actually look like, I can narrow this down to 2–3 platforms and compare them feature-by-feature (including MOQ per SKU, customer-specific pricing, approval workflows, credit limits, ERP integration, and APIs).

Yes. The type of tool you’re looking for is usually called a B2B commerce platform, wholesale ordering portal, or B2B customer portal. These platforms are designed around business buying relationships rather than consumer checkout flows.

Common capabilities include:

• Customer-specific catalogs — show different products/SKUs to different customers, distributors, dealers, or regions. BlueCart Virto Commerce
• Account-specific pricing — negotiated price lists, contract pricing, customer tiers, and volume discounts. Virto Commerce OrderEase
• Minimum order quantities (MOQs) — enforce minimums, case packs, order multiples, and quantity rules at checkout. Buyience Zoey
• Account hierarchies — parent companies with branches, multiple buyers, roles/permissions, approvals, and shared account visibility. Kenodo Shero Commerce
• B2B workflows — purchase orders, quotes, approval chains, credit limits, payment terms, and ERP integrations. Kenodo CommerceUnit

Examples of platforms in this category:

• Adobe Commerce — often used for complex enterprise catalogs, pricing rules, and account structures.
• BigCommerce — supports wholesale and B2B selling scenarios.
• Shopify Plus — has B2B features such as company accounts, catalogs, and buyer permissions (some advanced capabilities depend on plan). Shero Commerce
• Virto Commerce — focuses heavily on customer-specific catalogs, pricing, and workflows. Virto Commerce
• BlueCart — built around wholesale ordering with account-specific catalogs and pricing. BlueCart
• OrderEase — focused on wholesale ordering, customer-specific products/pricing, minimums, and ERP-connected workflows. OrderEase

The best fit depends on your operating model:

• Manufacturer with dealers/distributors: prioritize account hierarchies, contract pricing, ERP integration, and territory rules.
• Wholesale distributor: prioritize fast reordering, case packs, MOQs, customer catalogs, and inventory visibility.
• Complex enterprise procurement: prioritize approvals, punchout, credit controls, and multi-location accounts.

If you share your industry, number of SKUs, ERP (if any), and whether buyers are distributors, dealers, or direct corporate customers, I can narrow this down.

Yes. If you mean B2B/wholesale commerce software that can model real business-buyer relationships—not just a standard ecommerce store—there are several options.

A particularly close match to your requirements is Virto Commerce: it supports virtual catalogs scoped to an account/role/contract, account-specific price lists, and B2B workflows such as purchasing approvals and delegated buying. virtocommerce.com

If account hierarchy is the critical requirement—e.g.:

Parent Company → Divisions → Locations → Buyers, with different catalogs, prices, spending limits and approval rights

then SAP Commerce Cloud is particularly strong. Its B2B organization model uses hierarchical units, with customers, permissions, budgets and cost centers attached to those units. help.sap.com It also supports linking catalogs/pricing to specific B2B units. help.sap.com

If you tell me what you're selling and roughly how your customer hierarchy works, I can narrow this down to the 3 best platforms and compare their catalog, MOQ, pricing, hierarchy, ERP integration, and approximate cost.

Yes. What you’re describing is generally a B2B/wholesale commerce platform, rather than a standard ecommerce catalog.

A few options stand out:

• Microsoft Dynamics 365 Commerce — Strong fit if you need formal customer hierarchies + customer-specific catalogs + account-specific pricing. Microsoft explicitly supports assigning catalogs to customer hierarchies. Microsoft Learn
• Shopify Plus B2B — Supports company/company-location accounts, customer-specific catalogs, pricing, and quantity rules (including minimum quantities). Direct catalog assignment to company locations is a Plus feature. Shopify Help Center Shopify Help Center
• BigCommerce B2B Edition — Particularly good for parent/child account hierarchies. Its Company Account Hierarchy supports up to five levels, with roles and permissions, while customer groups control product/pricing visibility. BigCommerce
• Bagisto B2B — Open-source option with company-specific catalogs, quantity-tier pricing, company users/roles, and corporate accounts. Bagisto Documentation
• Virto Commerce — More enterprise-oriented and designed around account-level catalog, pricing, contract, and workflow rules. Virto Commerce
• iStockist — More focused on wholesale ordering; supports customer/group catalogs, customer-specific quantity rules/MOQs, pricing, and company profiles. iStockist

If your requirements are specifically…

If account hierarchy is the unusual/critical requirement, I'd look particularly closely at BigCommerce B2B Edition and Dynamics 365 Commerce. BigCommerce explicitly models parent-child company relationships, while Dynamics lets you associate B2B catalogs with customer hierarchies. BigCommerce Microsoft Learn

If you tell me what kind of business you’re selling to (e.g. manufacturer → distributors → dealers, foodservice, apparel wholesale, industrial parts) and whether you need ERP integration, I can narrow this to the 2–3 best fits.

Yes. If by “customer-specific catalogs, minimum order quantities, and account hierarchies” you mean a B2B ecommerce system where each business can see its own products/prices, enforce order rules, and have parent/subsidiary accounts, there are a couple of strong options.

Best fits

• Adobe Commerce — probably the strongest match for complex B2B. Its B2B functionality supports company-specific shared catalogs and pricing, company hierarchies with parent/subsidiary relationships, multiple users and purchasing permissions, and B2B-specific ordering workflows. Experience League Experience League
• Shopify Plus — supports customer/company-specific catalogs, pricing, quantity rules including minimum/maximum/increment quantities, company locations, and user permissions. Direct catalog assignment to individual companies/company locations is a Shopify Plus feature. Shopify Help Center Shopify Help Center
• Shopify Plus is simpler, but if your “account hierarchy” means something like Parent Company → Subsidiaries → Locations → Buyers with different purchasing authority, Adobe Commerce is the more natural fit because company hierarchies are a native B2B concept. Experience League

Quick comparison

Shopify's quantity rules explicitly support minimum, maximum, and increment quantities. Shopify Help Center

If you're asking because you're looking for a specific tool/platform to implement this, tell me roughly how your accounts work (e.g. parent distributor → branches → individual buyers) and whether you need MOQ by customer/product, contract pricing, or approval workflows. I can narrow it down to 3–5 platforms that actually fit rather than generic B2B ecommerce software.

Yes. What you’re describing is a B2B commerce / wholesale ordering platform, rather than a conventional ecommerce store.

Several platforms support most or all of these requirements:

The closest matches

Shopify B2B is a strong option if you want a mainstream platform. Its B2B catalogs can control which products and prices a customer sees, while quantity rules can restrict order quantities. Company profiles support parent companies, locations, and buyer relationships. Shopify Help Center Shopify

help.shopify.com

BigCommerce B2B Edition is particularly interesting for more complex organizational structures. Its company accounts, customer groups, price lists, and buyer roles allow catalogs/pricing to be assigned at the company level, while users can have different purchasing permissions. BigCommerce

docs.bigcommerce.com

WizCommerce is worth looking at if you're specifically a wholesaler/distributor. It explicitly supports customer-specific catalogs, pricing tiers, MOQ, case-pack rules, multi-buyer hierarchies, and ERP synchronization. Wiz Commerce

wizcommerce.com

Virto Commerce is more enterprise-oriented and has particularly strong account/contract-level personalization: virtual catalogs can be scoped by account, role, or contract, with pricing and approval workflows evaluated at those levels. Virto Commerce

virtocommerce.com

If your requirements are specifically:

Customer A sees SKUs 1–500, has contract prices, MOQ 10
Customer B sees SKUs 100–300, different prices, MOQ 50
Parent Company has 20 locations
Buyer can order up to $5k
Manager approves orders over $5k
Corporate account shares terms/credit across locations

…then I'd focus on WizCommerce, BigCommerce B2B, Shopify Plus B2B, or Virto Commerce, rather than trying to bolt B2B functionality onto a standard ecommerce platform.

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics, Epicor), approximate number of customers/SKUs, and whether you're a manufacturer, distributor, or wholesaler, I can narrow this to the 2–3 best fits and compare their exact support for catalogs, MOQs, hierarchies, pricing, approvals, and ERP sync.

Yes. If you mean a B2B ecommerce platform that natively handles all three—customer-specific catalogs, minimum order quantities, and account/company hierarchies—there are a couple of strong options.

Best fits

Shopify Plus B2B

• Customer-specific catalogs: Yes. Catalogs can be assigned directly to companies/company locations, with customer-specific products and pricing.
• MOQs: Yes. Quantity rules support minimums, maximums, and order increments; Shopify also supports order minimums. help.shopify.com
• Account hierarchy: Yes, through companies, company locations, and multiple buyers with different permissions. help.shopify.com
• Good for: A relatively modern, SaaS-based B2B storefront that also sells DTC.

Adobe Commerce B2B

• Customer-specific catalogs: Yes. Shared catalogs can be gated to specific companies with custom pricing/product selection. experienceleague.adobe.com
• Account hierarchy: Particularly strong. Adobe explicitly supports company hierarchies for businesses with multiple companies/entities. experienceleague.adobe.comhelp.shopify.com
• MOQs: Can be implemented through its B2B/catalog/product configuration capabilities, though I'd verify the exact MOQ behavior you need before choosing it.
• Good for: Complex B2B organizations, sophisticated pricing/catalog structures, and businesses that need significant customization.

My quick take

If your requirement is something like:

Parent company → subsidiaries/locations → buyers → each customer gets a different catalog/pricing → products have customer-specific MOQs/case packs

I'd look at Adobe Commerce B2B first if the hierarchy is the complicated part, and Shopify Plus B2B if you prioritize ease of implementation and a polished storefront.

One important distinction: Shopify's direct company/company-location catalogs and quantity rules are very explicitly built into its current B2B offering, whereas Adobe gives you deeper company-account/hierarchy capabilities but may require more configuration/customization for unusual ordering rules. experienceleague.adobe.comhelp.shopify.com

If you tell me what your account hierarchy and MOQ rules look like (e.g. “Acme parent → 20 locations → each location has different SKUs/prices → MOQ is 10 cases”), I can narrow this down to 3–5 platforms that actually fit, including options beyond Shopify and Adobe.

Yes. If you mean a B2B ecommerce platform that can handle all three—customer-specific catalogs, minimum order quantities (MOQs), and account/company hierarchies—there are a few strong options.

My first choice: Adobe Commerce B2B

Adobe's B2B functionality is particularly close to what you're describing. It supports customer-specific shared catalogs and pricing, while company accounts can contain divisions, subdivisions, and users with different roles and purchasing permissions. It also supports company hierarchies, including parent companies and subsidiaries. experienceleague.adobe.com

Adobe Commerce B2B documentation

Shopify Plus is worth considering

Shopify has surprisingly good native B2B capabilities now. You can assign catalogs directly to specific company locations, control which products are available, and establish minimum, maximum, and increment quantities. help.shopify.com

The caveat is that if by "account hierarchies" you mean something sophisticated like:

Parent company → subsidiary → branch → purchasing group → individual buyer, with different permissions and credit limits

I'd lean toward Adobe Commerce or a specialized B2B platform rather than Shopify.

If you tell me what your hierarchy looks like and whether this is for an ecommerce storefront, an ERP/procurement portal, or both, I can narrow this down to 2–3 platforms and compare the exact capabilities.

Yes. If you mean a B2B commerce/order platform where different business customers can have different assortments, order rules, and organizational structures, there are several good fits.

A particularly close match is WizCommerce: it explicitly supports buyer-specific catalogs, MOQ/case-pack rules, pricing tiers, and parent-child account hierarchies, including multiple ship-to addresses and payment terms. wizcommerce.com

Virto Commerce is worth looking at if your requirements are more enterprise-grade. It supports virtual catalogs scoped by account/role/contract, account-specific price lists, purchasing limits, delegated purchasing, and approval chains. virtocommerce.com

If by account hierarchy you mean something like:

Parent company → subsidiaries → locations → buyers → buyer permissions

with rules such as:

Acme Corp gets Catalog A → Location 17 can only buy SKUs X/Y/Z → Buyer Jane has a $5,000 approval limit → Product X requires MOQ 50

then yes, there are platforms designed specifically for this, and I can narrow it down considerably.

If you tell me your ERP (e.g. NetSuite, SAP, Dynamics, QuickBooks), approximate number of customers, and whether you're looking for SaaS vs. something customizable, I can give you a shortlist of 3–5 options and compare them feature-by-feature.

Yes. What you’re describing is typically called a B2B commerce platform or B2B ordering portal rather than a standard ecommerce tool. Several platforms support combinations of:

• Customer-specific catalogs (different buyers see different SKUs/products)
• Account-specific pricing and contracts
• Minimum order quantities (MOQs), case packs, and quantity rules
• Company account hierarchies (parent company → locations → buyers/roles)
• Approval workflows and purchasing permissions
• Net terms, purchase orders, and ERP integrations

Some options to look at:

If your needs include true account hierarchies (for example: a national customer with regional branches, each branch having multiple buyers with different permissions), I’d generally focus on enterprise B2B platforms like Virto Commerce or B2B suites built around ERP/CRM integrations. virtocommerce.com

If you tell me your environment (e.g., Shopify, Salesforce, SAP, Dynamics, NetSuite, WooCommerce, custom ERP) and whether you’re a manufacturer, distributor, or wholesaler, I can narrow the list.

Yes. If by “tool” you mean a B2B ecommerce/wholesale platform, there are several that support this combination.

Strongest match: Adobe Commerce B2B

Adobe's B2B functionality is particularly close to what you're describing. It supports company-specific shared catalogs and pricing, plus company accounts with divisions, subdivisions, users, roles, permissions, and approval workflows. experienceleague.adobe.comexperienceleague.adobe.com

Its shared catalogs can be restricted to particular companies, while company structures can represent parent/child organizational relationships. experienceleague.adobe.comexperienceleague.adobe.com

Shopify Plus

Shopify B2B also gets quite close. You can assign catalogs directly to specific companies/company locations, with product availability, customer-specific pricing, minimum order quantities, quantity increments, and maximum quantities. help.shopify.com

The important distinction is that Shopify's model is centered around companies and company locations, whereas Adobe Commerce is more explicitly designed around complex corporate hierarchies and roles.

If your requirements are specifically:

Buyer A → sees Catalog A → MOQ 50 → $X pricing
Buyer B → sees Catalog B → MOQ 100 → $Y pricing
Parent Company → controls several subsidiaries/accounts
Subsidiary users → have different purchasing permissions

I'd shortlist Adobe Commerce B2B first, and Shopify Plus B2B second.

If you tell me whether you're looking for an ecommerce storefront, a wholesale portal, or an internal sales/order-management tool, I can narrow this down to 3–5 products and compare the exact capabilities (including MOQ by customer, SKU-level catalogs, parent/child accounts, approval workflows, ERP integration, and pricing).

Yes. If you mean a B2B ecommerce / wholesale platform where the buyer experience changes based on the customer account, there are several strong options.

The closest matches

1. BigCommerce B2B Edition — probably the first one I'd investigate. It supports customer groups that control catalog/pricing, multi-company account hierarchies, and buyer roles/permissions. Its hierarchy model supports up to five levels, which is useful for structures such as Corporate → Region → Distributor → Location. www.bigcommerce.com

BigCommerce B2B Edition

2. Virto Commerce — particularly interesting if your requirements are more sophisticated. It explicitly supports catalogs scoped by account, role, contract or channel, contract-specific pricing, purchasing limits, delegated purchasing rights and approval workflows. virtocommerce.com

Virto Commerce

3. WizCommerce — worth a look if you're a distributor/wholesaler. It explicitly supports MOQ, case-pack rules, tier pricing, buyer-specific catalogs and multi-buyer hierarchies at the account level. wizcommerce.com

WizCommerce

4. Adobe Commerce — a strong enterprise option. Its B2B company accounts support organizational structures with divisions, subdivisions and users, while shared catalogs provide company-specific assortments/pricing. experienceleague.adobe.com

Adobe Commerce

One caveat: MOQ is the feature that I'd validate most carefully. Customer-specific catalogs and account hierarchies are relatively standard B2B functionality, but "Customer A must buy 50 units of SKU X, Customer B must buy 10 cases, and Customer C has a $5,000 minimum order" can require platform-specific rules or extensions. For example, WooCommerce's B2B extensions can implement product/category/customer-role-specific MOQ rules. wizcommerce.comwoocommerce.com

If you tell me what your account hierarchy looks like (e.g. parent company → subsidiaries → locations → individual buyers) and whether MOQs are per SKU, case pack, category, or total order, I can narrow this to the 2–3 platforms that actually fit, including pricing and ERP integration.

Yes. What you’re describing is a B2B commerce / wholesale ordering platform with account-level entitlements. Several tools support most or all of it:

A particularly strong match is Microsoft Dynamics 365 Commerce: its B2B catalogs can be associated with customer hierarchies, so different branches/accounts can inherit access to specific catalogs. learn.microsoft.com

If you want something lighter-weight, Shopify Plus B2B supports catalogs assigned to companies/company locations, customer-specific pricing, and product-level minimum/maximum quantities and quantity increments. help.shopify.com

For a more wholesale-native system, KIBO explicitly combines account-specific catalogs, product entitlements, MOQs, buying increments, and approval workflows tied to account hierarchies. kibocommerce.com

If you tell me what kind of business you are (distributor, manufacturer, wholesaler, etc.) and what your account hierarchy looks like—e.g. parent company → regional branch → individual buyers—I can narrow this down to the 3 best options and compare their catalog/MOQ/hierarchy capabilities.

Yes. If you mean a B2B ecommerce/order portal with all three requirements—customer-specific catalogs, MOQ rules, and account/company hierarchies—there are several options.

The closest match to your exact wording is probably Microsoft Dynamics 365 Commerce. Its B2B functionality explicitly supports customer hierarchies, and catalogs can be associated with those hierarchies. learn.microsoft.com

If you don't need a full ERP/enterprise platform, WizCommerce is particularly interesting: it advertises buyer-specific catalogs, MOQ/case-pack rules, and parent-child account hierarchies with multiple buyers per company as native capabilities. wizcommerce.com

Shopify Plus can handle customer-specific catalogs and quantity rules, with catalogs assigned directly to companies/company locations. However, if by "account hierarchy" you mean something like Parent Company → Subsidiary → Location → Buyer → Purchasing permissions, I'd evaluate it more carefully against Dynamics/WizCommerce. help.shopify.com

If you tell me what your business sells and what the hierarchy looks like (e.g. national distributor → regional branches → individual buyers), I can narrow this down to the 3 best tools and compare their catalog/MOQ/hierarchy capabilities and pricing.

Yes. Several B2B commerce platforms support that combination, but the strength of each feature varies.

My top two

1. Shopify Plus B2B — probably the easiest place to start. It supports catalogs assigned to specific companies/company locations, customer-specific pricing/product availability, quantity rules, and company structures with multiple buyers and locations. help.shopify.com

One important distinction: Shopify's native B2B quantity rules are not necessarily the same thing as a sophisticated customer-specific MOQ engine. If you need rules such as "Customer A must buy 24 cases, Customer B 50 units, and Distributor C has a $5,000 minimum order," you'll want to verify the exact rule set or plan on customization/apps.

2. Adobe Commerce B2B — stronger if your account model is genuinely complicated. Adobe supports company accounts, multiple users/roles, customer-specific shared catalogs/pricing, and complex organizational structures. Its documentation specifically describes parent/child-style company relationships and purchasing permissions. experienceleague.adobe.com

BigCommerce B2B Edition is also worth serious consideration if account hierarchy is a core requirement. Its B2B Edition explicitly supports parent-child company relationships, with buyers at higher levels able to access subsidiary accounts, plus company roles and permissions. docs.bigcommerce.com

If you tell me what your hierarchy and MOQ rules look like (e.g. Parent company → subsidiaries → locations → buyers, plus SKU-level MOQ vs cart-level minimum), I can narrow this down to the 2–3 platforms that actually fit, rather than just the platforms that advertise "B2B."

Yes. What you’re describing is typically called a B2B commerce platform, wholesale ordering portal, or B2B customer portal. The capabilities you listed are core requirements for companies selling to distributors, dealers, resellers, or enterprise buyers.

Platforms that support these features include:

For your specific requirements:

• Customer-specific catalogs → look for “shared catalogs,” “contract catalogs,” “assortment management,” or “catalog visibility rules.”
• Minimum order quantities → look for “MOQ,” “case pack rules,” “order multiples,” or “minimum order value.”
• Account hierarchies → look for “company accounts,” “parent-child accounts,” “buyer roles,” “delegated purchasing,” or “approval workflows.”

A few questions would narrow the best fit:

1. Are you a manufacturer, distributor, or wholesaler?
2. How complex are the hierarchies (e.g., one company with 5 buyers, or national accounts with thousands of locations)?
3. Do you need integration with an ERP like SAP, Oracle NetSuite, Microsoft Dynamics 365, or something else?
4. Are you looking for a hosted SaaS tool or something you can heavily customize?

Yes. If you mean a B2B commerce/ordering platform where each business customer can have its own assortment, ordering rules, and organizational structure, there are several good options.

Strongest fits

For example, Shopify's B2B functionality supports company profiles with multiple buyers and locations, customer-specific catalogs, and product-level quantity rules including minimums, maximums, case packs, and increments. apps.shopify.com

If by account hierarchy you mean something more sophisticated—e.g.:

Parent company → subsidiaries → locations → buyers → approvers, with inherited catalogs/pricing/MOQs and different purchasing permissions

then KIBO is particularly interesting. It explicitly supports account-specific catalogs, product entitlements, MOQs/buying increments, and approval workflows aligned with account hierarchies. kibocommerce.com

KIBO Commerce

Virto Commerce is another strong option if the hierarchy and customer-specific rules are unusually complex; its customer-specific commerce model applies catalog, pricing, and workflow rules at the account/role/contract level. virtocommerce.com

Virto Commerce

One important distinction

If MOQ enforcement is critical, don't just check whether a platform says it "supports B2B catalogs." You want to verify that it actually blocks checkout when the customer violates the MOQ, rather than merely displaying the minimum. Shopify, for example, has native quantity rules, while third-party apps can add more stringent company-level MOQ/order-cap enforcement. kibocommerce.comapps.shopify.com

If you tell me what you're selling and what your account hierarchy looks like (e.g. manufacturer → distributor → retailer, or parent company → locations → buyers), I can narrow this down to the 2–3 platforms that best match and compare them on catalogs, MOQ, pricing, approvals, ERP integration, and cost.