ChatGPT answers, unedited

Yes. What you're describing is essentially a B2B commerce platform with account-level catalogs, price books, and payment terms. There are several platforms that support this.

Strong fits

My first look would be at BigCommerce

BigCommerce specifically supports price lists at the SKU level, which can be assigned to customer groups or individual wholesale accounts. It also supports account-level payment options including POs, credit cards, and net terms. BigCommerce BigCommerce

For example, you could have:

• Customer A

• Product X → $85
• Product Y → $120
• Net 30
• Can buy physical + digital products
• Customer B

• Product X → $72
• Product Y → $110
• Net 60
• Different catalog
• Customer C

• Product X → $95
• Pay by card
• No access to Product Y

BigCommerce can also handle quotes, buyer accounts, approval workflows, and customer-specific catalogs. BigCommerce BigCommerce

Shopify is also worth considering

Shopify B2B supports catalogs assigned to particular companies/locations, customer-specific pricing, quantity rules, and payment terms such as Net 7 through Net 90. Shopify Shopify

The distinction I'd make is:

• Shopify → great if you also care heavily about consumer/DTC commerce, apps, storefront design, and ecosystem.
• BigCommerce → particularly attractive if B2B pricing, accounts, terms, catalogs and wholesale workflows are central.
• OroCommerce → worth looking at if you have very complicated customer contracts, price books, account hierarchies, ERP integration, etc. Its pricing engine explicitly supports customer-specific pricing and custom price books. ORO INC.
• Spree → interesting if you want an open-source foundation and expect to build a highly customized system. Spree Commerce

One important question: if by "digital products" you mean things like SaaS licenses, downloadable files, subscriptions, courses, API credits, or software licenses, rather than simply downloadable files, that changes which platform I'd recommend.

If you tell me what you're selling + roughly how many customers/products you expect + whether customers need invoices/net-30, I can narrow this down to 2–3 platforms and explain exactly how I'd structure the price books and payment terms.

Yes. What you’re describing is a B2B commerce platform (often called a wholesale ecommerce platform, B2B marketplace, or customer portal) with:

• Mixed catalogs: physical SKUs + digital products/downloads/licenses
• Account-based pricing: each customer sees their own negotiated price book
• Custom payment terms: Net 30/60/90, invoice billing, credit limits, PO workflows
• B2B workflows: quotes, approvals, buyer roles, sales rep ordering, ERP/accounting integrations

Some platforms that fit this model:

A typical setup would look like:

Customer Account: Acme Corp
 ├── Catalog access: Industrial products + premium software licenses
 ├── Price book: Acme Contract Pricing 2026
 │     ├── Product A: $85
 │     ├── Product B: $12/user/month
 │     └── Product C: 20% discount
 ├── Payment terms: Net 60
 ├── Credit limit: $100,000
 └── Buyers:
       ├── Jane (requester)
       ├── Bob (approver)
       └── CFO (final approval)

For your exact combination (digital + physical + per-customer price books + negotiated payment terms), I’d usually narrow the choice like this:

• Need enterprise scale / ERP integration (SAP, NetSuite, Dynamics): Adobe Commerce, Shopify Plus, BigCommerce, Spree.
• Need wholesale/distributor workflows first: B2B Wave, WizCommerce, similar B2B portals. B2B Wave Wiz Commerce
• Need maximum customization/control: Spree Commerce or another headless commerce stack. Spree Commerce
• Need subscriptions/licenses as well as physical goods: Shopify Plus, Adobe Commerce, or a composable stack usually handle that better.

A few questions would determine the best fit:

1. Are the digital products downloads, subscriptions, SaaS licenses, or digital services?
2. Do you need ERP/accounting sync (NetSuite, SAP, QuickBooks, Dynamics)?
3. Roughly how many B2B customers and SKUs?
4. Do customers place orders themselves, or do sales reps create orders on their behalf?

A few questions would determine the best fit:

Yes. What you’re describing is essentially B2B commerce with account-level price books + payment terms, and there are several platforms that support it.

The key requirements I’d look for are:

• Physical + digital products in the same catalog
• Per-customer or per-account price books rather than just generic wholesale tiers
• Customer-specific Net 30 / Net 60 / Net 90, deposits, PO, invoice, ACH, etc.
• Customer-specific catalogs/product visibility
• Quotes and negotiated prices
• Multiple users/roles under a business account
• Ideally, APIs/webhooks and ERP/accounting integrations

Platforms worth looking at

Shopify B2B supports company locations with specific payment terms and contracted B2B pricing. Shopify Help Center Shopify Help Center

BigCommerce has native B2B price lists at the SKU level for customer groups, along with B2B buyer accounts, quotes, and custom pricing/terms. BigCommerce BigCommerce

OroCommerce is particularly oriented toward complex account-specific pricing, contracts, quotes, credit limits, and invoicing. ORO INC.

Spree is interesting if you want to own/customize the application: its B2B functionality includes customer-specific pricing and payment methods/terms, and it's API/headless friendly. Spree Commerce

One important distinction

If by “digital products” you mean things like SaaS subscriptions, licenses, downloads, memberships, or usage-based products, rather than simply downloadable files, I'd narrow the field differently.

For example, you might want an architecture like:

Customer ABC
├── Physical Product A → $72
├── Physical Product B → $140
├── Software License → $950/year
├── Implementation → $2,500
└── Payment terms → Net 60, $25k credit limit

…and have the customer log in and automatically see their catalog, their prices, and their terms.

If that's what you're building, tell me what kinds of digital products you're selling and roughly how many customers/SKUs you expect, and I can narrow this down to the 3–5 platforms that actually fit rather than giving you a generic B2B ecommerce list.

Yes. What you’re describing is essentially a B2B commerce platform with account-level price books, catalogs, and payment terms—and several platforms support this.

Best fits

BigCommerce is probably the closest match to what you described. Its B2B functionality lets you assign price lists to individual companies/customer groups, with SKU-level pricing. It also supports company-level payment terms such as Net 60 and purchase orders. BigCommerce BigCommerce

It can also combine B2B and B2C, so you could have something like:

Customer A → Product X = $80 → Product Y = $125 → Net 60
Customer B → Product X = $72 → Product Y = $140 → Net 30
Customer C → Product X unavailable → Product Y = $115 → prepaid only

That's a native B2B commerce pattern rather than something you'd necessarily have to build yourself. BigCommerce

One important distinction

If by digital products you mean things like:

• software licenses
• subscriptions
• downloadable files
• courses
• memberships
• API access
• digital services

then the answer changes somewhat. Traditional B2B ecommerce platforms are excellent at physical goods + customer-specific pricing + invoicing, but digital entitlements/subscriptions may require an additional system or custom integration.

If you tell me what you're selling (e.g. software licenses + hardware, digital downloads + physical goods, professional services, etc.) and roughly how many B2B customers you have, I can narrow this down to the 2–3 platforms that actually fit, including whether you can avoid custom development.

Customer A → Product X = $80 → Product Y = $125 → Net 60
Customer B → Product X = $72 → Product Y = $140 → Net 30
Customer C → Product X unavailable → Product Y = $115 → prepaid only

That's a native B2B commerce pattern rather than something you'd necessarily have to build yourself.

Yes. There are several platforms that can do this, although the combination of physical + digital products, per-customer price books, and custom payment terms narrows the field.

Best fits

Adobe Commerce is probably the closest match if you have genuinely complex B2B requirements. Its Shared Catalog functionality lets you assign custom prices to individual companies, while B2B accounts support payment-on-account/credit arrangements and negotiated quotes. Experience League Experience League

business.adobe.com

BigCommerce B2B is another particularly strong option. It supports customer-specific catalogs/pricing and account-level payment options including purchase orders, credit cards and net terms. BigCommerce

bigcommerce.com

OroCommerce is worth looking at if this is a B2B-first business rather than a conventional ecommerce store. Its pricing engine supports customer-specific pricing and custom price books, with broader account/contract/quote functionality around it. ORO INC. ORO INC.

oroinc.com

Shopify Plus has gotten considerably better for B2B. It supports company/location-specific catalogs, pricing, payment terms, permissions and payment methods. Shopify

shopify.com

One important distinction

If by digital products you mean things like:

• software licenses
• subscriptions
• downloadable files
• courses/content
• API credits
• SaaS access

…and by physical products you mean normal inventory, I'd evaluate the platforms differently. Some B2B ecommerce systems are excellent at wholesale inventory but aren't particularly good at digital entitlements/licensing.

If you tell me what you're selling and roughly how many customers/SKUs you have, I can narrow this down to the 3 best platforms and compare them on price books, net-30/net-60, quotes, customer-specific catalogs, subscriptions/licenses, invoicing, and ERP/accounting integrations.

BigCommerce B2B is another particularly strong option. It supports customer-specific catalogs/pricing and account-level payment options including purchase orders, credit cards and net terms. bigcommerce.com

bigcommerce.com

OroCommerce is worth looking at if this is a B2B-first business rather than a conventional ecommerce store. Its pricing engine supports customer-specific pricing and custom price books, with broader account/contract/quote functionality around it. oroinc.com oroinc.com

oroinc.com

Shopify Plus has gotten considerably better for B2B. It supports company/location-specific catalogs, pricing, payment terms, permissions and payment methods.

Yes. What you’re describing is essentially a B2B commerce platform with account-level catalogs/price books and trade-credit terms. There are several platforms that can do this.

Best fits

BigCommerce is probably the closest off-the-shelf match. It explicitly supports customer-specific pricing, customer-specific catalogs, company accounts, purchase orders, credit, and net payment terms. Its price lists can be assigned to individual wholesale accounts/customer groups. BigCommerce BigCommerce BigCommerce

bigcommerce.com

Shopify Plus is particularly attractive if the digital-product side is important or you want a polished general-purpose commerce platform. Shopify B2B supports custom catalogs/pricing at the company-location level, digital goods alongside physical products, and payment terms such as Net 7/15/30/45/60/90. Shopify Help Center Shopify Help Center

help.shopify.com

Adobe Commerce is a stronger choice if your pricing model is very complicated. Its B2B functionality supports customer-specific catalogs and pricing, company accounts, quotes, purchasing workflows, and multiple pricing levels. Adobe for Business Experience League

business.adobe.com

OroCommerce is worth looking at if you're building something that is very B2B-centric. It has customer-specific pricing, custom price books, contracts, ERP-synced pricing, quotes, and B2B payment workflows as core concepts rather than bolt-ons. ORO INC.

oroinc.com

If your requirements are specifically...

For example:

Customer A sees Product X for $80, Customer B sees it for $63.
Both can buy physical products and downloadable/licensed products.
Customer A has Net-30 terms with a $50k credit limit.
Customer B must prepay.
Certain customers see completely different product catalogs.
Sales reps can place orders on behalf of customers.

Then BigCommerce B2B Edition, Adobe Commerce, and OroCommerce are the three I'd investigate first.

If you're asking because you're considering building a platform like this, rather than just finding software to use, that's an interesting distinction—the underlying product is essentially “Stripe + Shopify for B2B procurement,” with customer-specific price books, catalogs, entitlements, invoicing, and credit terms. I can also map out what the ideal platform/data model would look like and which existing platforms you'd be competing against.

Yes. What you’re describing is a fairly specific B2B commerce / wholesale commerce use case:

• One catalog containing digital and physical products
• Customer/company accounts
• A unique price book / price list per customer
• Customer-specific product availability/catalogs
• Net payment terms (Net 30, Net 60, etc.)
• Possibly credit limits and “pay by invoice”
• Quotes/negotiated pricing
• Potentially multiple buyers and approval workflows within one customer
• Ideally ERP/accounting integration

Platforms I’d look at

Adobe Commerce is probably the closest match if your requirements are sophisticated. Its B2B functionality explicitly supports company-specific shared catalogs and pricing, negotiated quotes, and “payment on account” with customer-specific credit settings. Adobe Business Adobe Developers Experience League

Shopify B2B is worth considering if you want something substantially easier to operate. It supports customer-specific catalogs/pricing and payment terms including Net 7/15/30/45/60/90, PO payments, ACH/manual payments, deposits, and partial payments. Shopify

WizCommerce is especially interesting if your business looks more like wholesale/distribution: its model explicitly attaches price lists and custom payment terms to individual accounts and can synchronize pricing and credit information from an ERP. Wiz Commerce

One important distinction

If by “digital products” you mean things like:

• SaaS subscriptions
• software licenses
• downloadable files
• digital services
• API credits
• memberships

rather than simply “a product that doesn't ship,” then I'd narrow the list differently. A lot of B2B ecommerce platforms are excellent at physical wholesale, but aren't as elegant for digital entitlements/licensing/subscriptions.

If you tell me what you're selling (e.g. software + hardware, digital files + merchandise, services + physical goods) and roughly how many customers/SKUs, I can give you a shortlist of 3–5 platforms and explain exactly how each handles per-customer price books + Net 30/60 + mixed digital/physical checkout.

If by “digital products” you mean things like:

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-level pricing and terms. There are several platforms that can do this, but the best choice depends heavily on how unusual the “digital products” side is.

Strongest options

My first two to investigate

Shopify Plus is probably the easiest place to start. Its B2B functionality supports company accounts, customer-specific catalogs and price lists, quantity rules, and payment terms such as Net 30/60/90. A buyer logs in and sees the products and prices assigned to their company/location. Shopify Shopify

shopify.com

BigCommerce B2B is arguably an even better fit if your business is fundamentally B2B. It supports customer-specific SKU pricing, company accounts, purchase orders, quotes, buyer permissions, and account-level net payment terms. BigCommerce BigCommerce

bigcommerce.com

If your pricing is really complicated

If by “price books” you mean something like:

Customer A gets SKU 123 for $72, Customer B gets $68, Customer C gets $61, while Customer C also has a 10% discount on digital products, Net 60 terms, a $5,000 credit limit, and only certain products are visible to them

then I'd look particularly hard at OroCommerce or Adobe Commerce. Oro specifically supports customer-specific pricing, custom pricebooks, tiered pricing, ERP-synced pricing, quotes, and complex B2B account structures. ORO INC. ORO INC.

oroinc.com

Adobe Commerce's B2B functionality similarly has shared catalogs with company-specific pricing, quotes, and configurable B2B payment methods. Experience League

business.adobe.com

One important distinction

If digital B2B products means things like software licenses, subscriptions, downloads, data, courses, reports, APIs, or digital services, rather than PDFs/downloads, I'd evaluate the platforms differently. You may actually want a B2B commerce + billing/subscription/licensing platform, rather than a conventional ecommerce platform.

If you tell me what you're selling (e.g. software licenses + hardware, wholesale goods + PDFs, SaaS + physical equipment, etc.), I can narrow this down to 3 platforms that specifically fit your model, including how each handles customer price books, Net 30/60, invoices, credit limits, and digital fulfillment.

Yes. What you’re describing is essentially B2B ecommerce with account-level pricing + terms, and several platforms can do it.

Best fits

The one I'd investigate first: BigCommerce

BigCommerce's B2B functionality is unusually close to your requirements. It supports price lists that can be assigned to companies/customer groups, including individualized SKU pricing. It also supports company-level payment terms such as Due on Receipt through Net 60, credit limits, purchase orders, and account-level payment options. BigCommerce BigCommerce

So you could have something like:

• Acme Corp - Product A → $85
• Product B → $12.50
• Digital license → $40
• Payment terms → Net 45
• Credit limit → $50,000
• Beta Corp - Product A → $92
• Product B → $11
• Digital license → $35
• Payment terms → Net 30
• Consumer - Standard retail pricing
• Credit card at checkout

All from the same commerce system.

Shopify is also viable

Shopify B2B now supports companies, catalogs, net payment terms, and digital goods. Shopify Help Center Shopify Help Center

The important catch is customer-specific pricing: on Shopify, direct catalog assignment to individual companies/company locations is a Shopify Plus feature. The lower plans have a limit of three active B2B catalogs across B2B markets. Shopify Help Center Shopify Help Center

So if by "per-customer price books" you literally mean every customer can have their own negotiated price list, I'd favor BigCommerce, OroCommerce, or Adobe Commerce over standard Shopify.

OroCommerce is worth a serious look

If your business is more like distributor/manufacturer/wholesaler than a conventional ecommerce store, OroCommerce may actually be the strongest conceptual match. Its pricing engine supports customer-specific pricing, custom price books, tiered pricing, ERP-synced pricing, order minimums, kits and bundles. ORO INC. ORO INC.

One important distinction

If your "digital products" are things like software licenses, subscriptions, downloads, SaaS access, or usage-based products, rather than simply downloadable files, the answer changes somewhat. You may want a commerce platform that combines:

B2B customer/account management → price books → quoting → contracts → invoicing/payment terms → physical fulfillment → digital entitlement/license management.

That's a more specialized stack.

If you tell me what you're selling (e.g. software licenses + hardware, wholesale products + digital services, training + physical products, etc.) and roughly how many customers/SKUs you have, I can narrow this down to the 3 best platforms and explain exactly how I'd architect it.

Yes. What you’re describing is essentially B2B commerce with account-level price books/catalogs and account-specific payment terms, and several platforms support it.

Best fits

My first look: BigCommerce

BigCommerce is probably the closest off-the-shelf match.

Its B2B functionality supports:

• Customer/company-specific price lists, down to SKU level.
• Different catalogs/products available to different accounts.
• Company accounts and multiple buyers per company.
• Payment terms at the company level, including terms ranging from due-on-receipt through Net 60. BigCommerce
• Purchase orders, credit limits, invoices and account-based payment options. BigCommerce
• Quotes with customer-specific pricing.
• Physical and digital products in the same commerce system.
• Multiple storefronts if different customer segments need different experiences. BigCommerce

bigcommerce.com

Shopify is also surprisingly close

Shopify B2B now has native support for customer-specific catalogs and pricing, including assigning catalogs directly to company locations on Shopify Plus. It also supports digital goods alongside physical products. Shopify Help Center

Shopify's B2B payment functionality includes things like Net 7, 15, 30, 45, 60 and 90, purchase orders, deposits and partial payments. Shopify

help.shopify.com

If your pricing is really complicated

I'd look harder at OroCommerce or Spree.

OroCommerce has a pricing engine explicitly designed around customer-specific pricing, custom pricebooks, tiered pricing, promotions, minimums, bundles, etc. ORO INC.

Spree is particularly interesting if you want to build a highly customized B2B platform rather than conform to a SaaS platform's model. Its B2B functionality includes per-customer pricing and customer-specific payment methods/terms. Spree Commerce

oroinc.com
spreecommerce.org

The key distinction

If by "price books" you mean something like:

Customer A → Product X = $72, Product Y = $140
Customer B → Product X = $65, Product Y = $155
Customer C → Product X = $80, Product Y = $125

and each customer can have:

Net 30 + PO

while another has:

Credit card only

then BigCommerce B2B Edition and OroCommerce are particularly well aligned.

If you tell me roughly how many customers/SKUs you have and whether you're selling subscriptions/licenses as well as physical products, I can narrow this down to 2–3 platforms and explain which one I'd choose.

Yes. What you’re describing is usually called a B2B commerce platform (or B2B eCommerce portal) with account-based pricing, customer-specific catalogs/price books, and custom payment terms.

Platforms that can handle a mix of digital products + physical goods and negotiated B2B relationships include:

Key features to look for:

• Per-customer price books

• Customer A sees $80/unit
• Customer B sees $65/unit
• Public catalog price is hidden
• Prices can expire based on contracts
• Hybrid product support

• Physical SKUs with inventory/shipping
• Digital products with licenses, downloads, subscriptions, or entitlements
• B2B account management

• Multiple buyers under one company
• Approval workflows
• Sales rep access
• Customer-specific catalogs
• Payment terms

• Net 30 / Net 60 / Net 90
• Invoice checkout
• Purchase orders
• Credit limits
• Different payment methods by account
• ERP/accounting integrations

• Commonly needed with B2B because pricing and terms often originate in systems like ERP or CRM.

For a small-to-mid-size company, I’d typically shortlist Shopify Plus B2B, BigCommerce B2B, or OroCommerce. For manufacturing, distribution, or highly negotiated enterprise sales, I’d look more closely at OroCommerce, Adobe Commerce, Spree, or WizCommerce.

A few questions would narrow the recommendation:

1. Are the digital products downloads, SaaS subscriptions, licenses, or services?
2. Do you need customers to self-checkout, or is it more of a quote → sales approval → order flow?
3. Roughly how many B2B customers/price books do you expect (10s, 100s, 10,000+)?

Yes. What you’re describing is essentially a B2B commerce platform with account-level catalogs/pricing and payment terms. Several platforms can do this today.

Best fits

Shopify Plus is probably the easiest place to start. It supports company accounts, customer-specific price lists, curated catalogs, quantity rules, and payment terms such as net terms. Different buyers/locations within a company can also be represented separately. Shopify Shopify

BigCommerce B2B Edition is arguably even closer to your description. It supports pricing customized down to the SKU for individual accounts/customer groups, customer-specific catalogs, company hierarchies, quotes, invoices, credit limits, and net terms. BigCommerce BigCommerce BigCommerce

Adobe Commerce has "Shared Catalogs," which are essentially customer/company-specific price books, plus company accounts, negotiated quotes, and B2B payment methods. It's a stronger choice if you need a lot of custom business logic. Experience League Experience League

If your model is something like this

Imagine you sell both physical products and digital products/services:

• Customer A → 20% off physical products, $500/year for digital license
• Customer B → negotiated SKU-by-SKU prices
• Customer C → completely different catalog
• Customer A → Net 30
• Customer B → Net 60 + PO required
• Customer C → credit card only
• Different employees at the same company → different purchasing permissions
• Sales rep can create quotes/orders on behalf of the customer

Then BigCommerce B2B Edition, Shopify Plus B2B, and Adobe Commerce are the first three I'd investigate.

One important distinction: if by "digital products" you mean downloadable files/software/licenses/subscriptions rather than simply products that happen to be sold online, I'd pay particular attention to how the platform handles entitlements, licensing, recurring billing, and fulfillment. The B2B pricing/terms part is well covered by the platforms above, but digital-product requirements can change which one is best.

If you tell me what you're selling and roughly how many customers/SKUs you have, I can narrow this down to the 2–3 platforms that fit your exact model, including pricing and where each one falls short.

Yes. What you’re describing is usually called a B2B commerce platform, wholesale ecommerce platform, or B2B customer portal. The key requirements are:

• Mixed catalogue: digital products + physical products
• Account-level price books (different customers see different SKUs/prices)
• Contract pricing / negotiated discounts
• Customer-specific catalog visibility
• Net terms / invoice payments / credit limits
• Purchase orders and approval workflows
• Integration with ERP/accounting systems

Several platforms support this model:

A few architectural patterns:

1. ERP-backed B2B portal (most common for serious B2B)

Your ERP remains the source of truth:

• Customer A → price book A
• Customer B → price book B
• Customer A → Net 30 terms
• Customer B → prepaid card only
• Portal displays the right rules after login

Common with distributors, manufacturers, and wholesalers.

2. Commerce platform as the source of truth

Better if you have fewer customers and less complicated pricing. The ecommerce platform manages:

• Products
• Digital downloads/licences
• Physical inventory
• Pricing rules
• Checkout rules

3. Hybrid marketplace/customer portal

Useful if you sell:

• SaaS licences
• Training/content
• Hardware
• Consumables
• Support packages

A customer might buy a bundle like:

“Enterprise software licence + onboarding course + hardware kit + annual support”

and receive different pricing based on their contract.

For your exact requirements, I would shortlist:

1. Adobe Commerce — if you need highly customised B2B rules. Adobe Business
2. Shopify B2B + extensions — if speed and lower operational complexity matter.
3. Odoo — if you want sales, accounting, inventory, and ecommerce unified.
4. BigCommerce B2B — if you want a dedicated B2B ecommerce stack.
5. Core dna / similar B2B platforms — if you need sophisticated portals without building from scratch. CoreDNA

A key question is whether your "payment terms" means:

• Net terms (e.g., Net 30 invoice),
• different payment methods per customer, or
• custom negotiated contracts with recurring billing/licensing.

That distinction changes the best platform choice quite a bit.

Yes. What you’re describing is essentially B2B commerce / wholesale commerce with account-level contracts, and there are several platforms that can do it.

Best fits

The closest match: Shopify B2B

shopify.com is probably the first one I'd investigate.

It lets you create company accounts and locations, then assign customized catalogs/price lists to them. A buyer logging in sees the prices negotiated for their company rather than your normal retail pricing. Shopify Shopify Help Center

It also supports payment terms such as Net 7, Net 15, Net 30, Net 45, Net 60 and Net 90, as well as due-on-fulfillment, deposits, invoices and purchase-order workflows. Terms can be assigned at the company/location level. Shopify Help Center

That makes a model like this possible:

Acme Corp

• Product A → $80/unit
• Product B → $240/unit
• Product C → $12/unit
• Payment → Net 60
• Minimum order → $1,000
• Catalog → Acme-specific products

Beta Corp

• Product A → $72/unit
• Product B → $250/unit
• Payment → Net 30
• Catalog → different products

And both companies can purchase physical and digital SKUs from the same storefront.

Where I'd look beyond Shopify

BigCommerce B2B is particularly interesting if your price books are more sophisticated. Its B2B functionality supports customer-specific catalogs/pricing, and its price lists can be associated with customer groups and companies. BigCommerce BigCommerce

bigcommerce.com

OroCommerce is worth considering if you're essentially building a B2B distribution portal rather than a normal ecommerce store. It explicitly supports customer-specific negotiated pricing, tiered pricing, quotes/RFQs, invoices and complex pricing rules. OroCommerce

oroinc.com

One important distinction

If by "price books" you mean something Salesforce-like—e.g.:

• Customer A has its own 500-SKU price book
• Customer B has another price book
• individual SKUs can be overridden for individual accounts
• prices change based on quantity
• customers have credit limits
• negotiated payment terms
• sales reps can create quotes
• some products are digital subscriptions/licenses and others are physical
• invoices/POs are part of the workflow

then I'd lean toward OroCommerce or a heavily configured BigCommerce/Shopify setup, rather than a conventional ecommerce platform.

If you tell me roughly how many customers/SKUs you have and whether the digital products are downloads, licenses, subscriptions, or SaaS, I can narrow this down to the 2–3 platforms that actually fit, including pricing and what would require custom development.

It lets you create company accounts and locations, then assign customized catalogs/price lists to them. A buyer logging in sees the prices negotiated for their company rather than your normal retail pricing. Shopify Shopify Help Center

It also supports payment terms such as Net 7, Net 15, Net 30, Net 45, Net 60 and Net 90, as well as due-on-fulfillment, deposits, invoices and purchase-order workflows. Terms can be assigned at the company/location level. Shopify Help Center

That makes a model like this possible:

Acme Corp

• Product A → $80/unit
• Product B → $240/unit
• Product C → $12/unit
• Payment → Net 60
• Minimum order → $1,000
• Catalog → Acme-specific products

Beta Corp

• Product A → $72/unit
• Product B → $250/unit
• Payment → Net 30
• Catalog → different products

And both companies can purchase physical and digital SKUs from the same storefront.

Where I'd look beyond Shopify

BigCommerce B2B is particularly interesting if your price books are more sophisticated. Its B2B functionality supports customer-specific catalogs/pricing, and its price lists can be associated with customer groups and companies. bigcommerce.com docs.bigcommerce.com

Yes. What you’re describing is essentially a B2B commerce platform with account-level pricing and payment terms, and several platforms can do it.

Best fits

My first choice for your requirements would be BigCommerce B2B Edition. It specifically supports customer-specific pricing/price lists, company accounts, quotes, POs, credit management, and net terms. Price lists can be assigned to individual wholesale accounts or customer groups. BigCommerce BigCommerce

bigcommerce.com

If you need a very flexible model

A typical setup could look like:

Customer: Acme Corp

• Product A → $125
• Product B → $42
• Product C → $900
• Digital License X → $75
• Payment → Net 60
• Credit limit → $50,000
• PO required → Yes
• Available products → curated catalog
• Buyer 1 → can purchase
• Buyer 2 → can request approval
• Buyer 3 → read-only

BigCommerce supports this sort of account-specific experience, including custom pricing, catalogs, permissions, and payment methods/terms. BigCommerce BigCommerce

Shopify Plus is also a strong option, particularly if you want B2B and DTC on the same storefront. Shopify supports catalogs assigned directly to specific companies/company locations, fixed product prices, volume pricing, and B2B payment terms. It also explicitly supports digital goods alongside physical products. Shopify Help Center Shopify Help Center Shopify Help Center

shopify.com

One important distinction

If by "price books" you mean something more sophisticated than a wholesale discount—e.g.:

Customer A gets SKU-123 = $17.42, Customer B gets SKU-123 = $19.10, Customer C gets SKU-123 = $16.85, with thousands of contract-specific prices

then I'd lean toward BigCommerce, OroCommerce, Adobe Commerce, or Salesforce Commerce rather than a simpler wholesale storefront. BigCommerce specifically supports SKU-level individualized pricing. BigCommerce

If you tell me roughly how many customers/SKUs you have and whether you need subscriptions/licenses for the digital products, I can narrow this down to the 2–3 platforms that fit best, including approximate costs and how you'd implement the price-book + Net-30/60 workflow.

Yes. What you’re describing is a B2B commerce platform (often called a wholesale ecommerce platform, B2B marketplace platform, or digital commerce platform) with support for:

• Mixed catalogs: physical products + digital products
• Customer-specific price books (contract pricing, negotiated rates, account-level pricing)
• Customer-specific catalogs/product visibility
• Custom payment terms (Net 30/60/90, invoice, PO, credit limits)
• Quotes, approvals, sales-rep workflows
• Buyer accounts with multiple users

Some platforms that fit:

A few architecture choices matter:

If you sell mostly software/digital products

Look for:

• License keys or entitlement management
• Subscription billing
• Usage-based pricing
• Customer portals
• API access
• Tax/VAT handling for digital goods

A traditional ecommerce platform may need extensions for this.

If you sell physical goods + B2B procurement

Prioritize:

• Price lists by customer/account
• ERP integration (NetSuite, SAP, Dynamics, etc.)
• Purchase orders
• Credit limits
• Inventory sync
• Quote-to-order workflows

Platforms like OroCommerce, Shopify Plus B2B, and WizCommerce are aimed more at this complexity. Shopify ORO INC. Wiz Commerce

If you want a “marketplace” where many vendors sell

That is a different category. You’d typically need:

• Vendor onboarding
• Vendor-specific catalogs
• Commission rules
• Seller payouts
• Multi-seller order splitting

A few questions would narrow the right choice:

1. Are you selling your own products or running a multi-vendor marketplace?
2. Are the digital products downloads, SaaS subscriptions, licenses, or services?
3. Do customers need invoicing/POs/net terms, or just custom checkout pricing?
4. Rough scale: hundreds, thousands, or millions of SKUs/customers?

Yes. What you’re describing is essentially a B2B commerce platform with account-level pricing and payment terms—and there are several good options.

Best fits

My first choice: BigCommerce

bigcommerce.com is particularly close to your requirements.

You can have:

• Customer A → Price Book A
• Customer B → Price Book B
• Customer-specific SKU pricing
• Customer-specific product/catalog visibility
• Company accounts and multiple buyers
• Net 30 / Net 60 / PO / credit-card payment options
• Credit limits and account holds
• Quotes and approvals
• Physical products and digital products in the same catalog
• B2B and B2C storefronts from the same backend

BigCommerce explicitly supports customer-specific pricing and catalogs, while its company accounts can have individual payment terms ranging from due-on-receipt through Net 60. BigCommerce BigCommerce

The particularly interesting part is that price lists can be attached to individual companies or customer groups, so you don't have to create a separate storefront for every customer. BigCommerce

If your pricing is really complicated

I'd look hard at OroCommerce.

oroinc.com

It's designed around B2B concepts such as:

• customer-specific price books
• contract pricing
• tiered/volume pricing
• customer-specific catalogs
• quotes/RFQs
• account hierarchies
• sales reps
• invoices
• complex payment terms
• ERP synchronization

Its pricing engine is specifically designed for customer-specific and contract pricing rather than treating B2B as an add-on to a consumer ecommerce system. ORO INC. ORO INC.

Shopify is viable too

Shopify Plus now has fairly substantial B2B functionality. Shopify supports catalogs that control products and prices by customer and payment terms including Net 7–90, purchase orders, deposits and partial payments. Shopify

The tradeoff is that BigCommerce/OroCommerce tend to make complicated B2B pricing and account structures more native, whereas Shopify's advantage is its ecosystem and polished storefront experience.

One important question

If by "digital products" you mean things like SaaS subscriptions, licenses, downloads, memberships, or usage-based products, rather than PDFs/software downloads, the answer changes somewhat.

If you tell me what you're selling (e.g. physical wholesale goods + software licenses + services) and roughly how many customers/price books you expect, I can narrow this down to the 2–3 platforms that actually fit, including whether you can do it without custom development.

Yes. What you’re describing is essentially B2B ecommerce / digital commerce with account-level commercial rules:

• Physical + digital products in the same catalog
• A different price book / price list per customer
• Customer-specific product/catalog visibility
• Net 30/60/90 or other payment terms per account
• Purchase orders and invoicing
• Customer/company accounts with multiple buyers
• Quotes and negotiated pricing
• Ideally ERP/accounting integration

A few platforms stand out:

My first look: BigCommerce

bigcommerce.com is unusually close to your requirements out of the box. It supports customer-specific pricing, customer-specific catalogs, company accounts, quotes, purchase orders, invoices, credit limits, and payment terms per company. BigCommerce BigCommerce BigCommerce

Its price-list functionality can get down to SKU-level pricing for individual clients or customer groups, which sounds very close to what you mean by a per-customer price book. BigCommerce

Shopify Plus is also viable

shopify.com supports company/location-specific catalogs and pricing, and Shopify explicitly supports digital goods alongside physical products in B2B. Shopify Help Center Shopify Help Center

The caveat is that if your model has lots of individually negotiated price books + credit limits + complex payment terms, BigCommerce or OroCommerce may require fewer extensions/customizations.

If your requirements are unusually complex

I'd look closely at OroCommerce. Its pricing engine specifically supports customer-specific pricing, custom pricebooks, tiered pricing and ERP-synced pricing. ORO INC.

If you tell me what you're actually selling (e.g. SaaS licenses + hardware, industrial products + downloadable files, wholesale products, memberships, etc.) and roughly how many customers/SKUs, I can narrow this to 2–3 platforms and tell you which one I'd choose.

Yes. What you’re describing is usually called a B2B commerce platform, wholesale portal, or B2B marketplace platform. The key requirements you listed are fairly standard in more advanced B2B systems:

• Mixed catalog: physical products + digital products
• Customer-specific price books (each account sees negotiated pricing)
• Customer-specific catalogs/availability
• Contract pricing and volume tiers
• Custom payment terms (Net 30/60/90, invoice, PO, ACH, credit limits)
• Company accounts with multiple buyers/users
• Quotes, approvals, and reorder workflows

Some platforms that fit:

Shopify Spree Commerce### My shortlist by scenario

1. You want the fastest path to launch

• Shopify B2B is a strong option. It supports company profiles, customer-specific pricing, catalogs, and payment terms. Shopify
• Good for: manufacturers, wholesalers, agencies, SaaS + merchandise businesses.

2. You have complicated negotiated pricing

• OroCommerce or Adobe Commerce are usually better.
• Good for: distributors with thousands of SKUs, territories, contracts, and buyer roles.

3. You want a highly customized platform

• Spree Commerce can be built around your own pricing engine, ERP, CRM, or subscription logic. It supports customer groups, price lists, and B2B workflows. Spree Commerce

4. You are selling digital products plus physical fulfillment
Look for these specific capabilities:

• SKU-based digital/physical product types
• License keys or downloads
• Subscription support (if needed)
• Customer entitlements (who can access what)
• Tax handling for digital goods
• Separate fulfillment rules for physical items

A lot of "wholesale" platforms handle physical goods well but need extensions for digital licensing.

A typical architecture for this model

Many companies end up with:

• Commerce layer: Shopify / Adobe Commerce / Oro / custom storefront
• ERP: NetSuite, SAP, Microsoft Dynamics, etc.
• CRM: Salesforce or HubSpot
• Payment/credit: Stripe, ACH, invoicing provider, or ERP-managed credit terms
• Digital delivery: built-in downloads, a DAM, LMS, or license management system

If you tell me:

1. approximate number of customers (100 vs 100,000),
2. whether digital means downloads, SaaS subscriptions, licenses, or memberships, and
3. whether you need ERP integration,

I can narrow this to the best 3–5 platforms.

Yes. What you’re describing is essentially a B2B commerce / wholesale ecommerce platform with account-level price books and payment terms.

The strongest fits I’d look at are:

• bigcommerce.com — probably the closest off-the-shelf match. It supports customer/company-specific price lists down to the SKU, customer-specific catalogs, PO and net terms, credit limits, buyer accounts, quotes, and physical products. BigCommerce BigCommerce
• shopify.com — supports B2B catalogs with customized pricing assigned to individual company locations, payment terms such as Net 7–90, and digital goods alongside physical products. Shopify Help Center Shopify Help Center Shopify
• oroinc.com — worth considering if your pricing/contracts are particularly complicated. It has customer-specific pricing, custom price books, ERP-synced pricing, quotes, and B2B workflows built in. ORO INC.
• commerceunit.com — a more specialized B2B option that explicitly models account-specific catalogs, prices, terms, credit, licenses, buyers, orders and invoices. CommerceUnit

The important distinction

If by “per-customer price books” you mean something like:

Customer A sees Product X for $80, Customer B sees it for $72, Customer C can't buy it at all, and Customer D gets $65 if they buy 100+

then BigCommerce B2B Edition and OroCommerce are particularly well suited.

If you also need:

• physical + downloadable/digital products in the same catalog
• customer-specific price books
• negotiated contract pricing
• Net 30/60/90
• purchase orders
• customer credit limits
• invoices
• quotes
• customer-specific product availability
• multiple buyers/users per customer
• sales-rep-assisted ordering

then you're squarely in B2B commerce platform territory rather than a normal ecommerce platform. BigCommerce explicitly supports company-level payment terms and individualized pricing, while Shopify also covers much of this natively. BigCommerce Shopify Help Center

If you tell me what you're selling (e.g. software licenses + hardware, industrial products + digital docs, wholesale products + subscriptions), I can narrow this down to the 2–3 platforms that fit best and compare their pricing, APIs, price-book model, and payment-term capabilities.

Yes. There are several platforms that fit that model, but the combination of physical + digital products, per-customer price books, and customer-specific payment terms narrows the field.

Best fits

BigCommerce would probably be my first platform to investigate. Its B2B functionality supports customer-specific SKU pricing/price lists, company accounts, quotes, purchase orders, credit, and payment terms such as Net 60. Price lists can be associated with individual companies/customer groups. BigCommerce BigCommerce

bigcommerce.com

Shopify Plus is also compelling if you want a polished storefront and ecosystem. Shopify B2B supports customer-specific catalogs/pricing and payment terms including Net 7, 15, 30, 45, 60, and 90, as well as POs, ACH/manual payments, deposits, and partial payments. Shopify Shopify

shopify.com

OroCommerce is worth a serious look if your pricing is unusually complicated. Its pricing engine is explicitly designed around customer-specific pricing, custom price books, tiered pricing, contracts, bundles, and ERP-synced pricing. ORO INC. ORO INC.

oroinc.com

One important distinction

If by "digital products" you mean things like:

• software licenses
• subscriptions
• downloadable files
• training/courses
• digital services
• license keys

then I'd evaluate the platforms differently than if you simply mean a digital catalog/PDF alongside physical products.

For example, you might want a system where:

Customer A → sees Product X at $80, Product Y at $125 → Net 30
Customer B → sees Product X at $95, Product Y at $110 → Net 60
Customer C → sees Product X at $75 → credit card only
All three can buy either physical SKUs or digital licenses.

That's very doable, but the digital fulfillment/licensing side is where the mainstream B2B ecommerce platforms can require an additional app or custom integration.

If you tell me what you're selling (e.g. software/licenses, PDFs, courses, services, equipment, wholesale goods) and roughly how many customers/SKUs, I can narrow this down to the 2–3 platforms that actually fit, including whether they support true per-customer price books and payment terms without custom development.

Yes. What you’re describing is essentially B2B commerce with account-level price books + customer-specific payment terms, ideally supporting both physical and digital SKUs.

The strongest options I’d look at are:

My first choice: BigCommerce

BigCommerce is unusually close to your requirements out of the box.

Its B2B functionality supports:

• Price lists at the SKU level, assigned to individual customer groups/companies. BigCommerce BigCommerce
• Company-level payment terms, including terms such as Net 30 and Net 60. BigCommerce
• Purchase orders and credit limits.
• Customer-specific catalogs/product availability.
• Quotes and negotiated pricing.
• Buyer accounts with multiple users and permissions.
• Physical and digital products in the same catalog.
• B2B and B2C storefronts from the same backend. BigCommerce BigCommerce

bigcommerce.com

So, for example, you could have:

Acme Corp
Product A → $80
Product B → $125
Product C → $40
Payment → Net 60
Credit limit → $50,000
Catalog → only 37 products
Users → 5 buyers

while another customer sees completely different prices, products, and payment terms.

If your pricing is really complicated

OroCommerce is worth serious consideration. Its pricing engine is specifically designed around customer-specific pricing, price books, tiers, bundles, minimums, and ERP-synchronized pricing. OroCommerce OroCommerce

oroinc.com

Adobe Commerce is another heavyweight option. Its B2B functionality has company-specific shared catalogs/pricing, quotes, company accounts, and B2B payment configuration. Adobe Business Experience League

business.adobe.com

One important distinction

If by "digital products" you mean things like software licenses, subscriptions, downloads, SaaS seats, APIs, courses, or digital entitlements, I'd narrow the field differently. Traditional B2B ecommerce platforms are excellent at selling those products, but may not be ideal for managing the digital entitlement/license/subscription layer.

If you tell me what your digital and physical products actually are, I can narrow this down to 3–5 platforms that support the exact model, including whether each handles per-customer price books, Net-30/60/90, ACH/credit card, invoices, POs, subscriptions, digital fulfillment, and sales-rep-assisted orders.

Yes. What you’re describing is essentially B2B commerce with account-level pricing + mixed digital/physical products + invoicing/terms.

A few platforms stand out:

My shortlist

1. Shopify B2B — probably the easiest place to start. Shopify supports B2B catalogs with fixed prices, customer/company-specific catalogs, and digital goods alongside physical products. It also supports net payment terms. On Plus, catalogs can be assigned directly to individual companies/company locations, which gets much closer to a true per-customer price book. Shopify Help Center Shopify Help Center Shopify Help Center

help.shopify.com

2. Spree Commerce — interesting if your requirements are unusually customized. It explicitly supports per-customer/per-segment pricing, price lists, customer-specific payment methods/terms, organizations and buyer roles, and API integration. Spree Commerce

spreecommerce.org

3. BigCommerce B2B Edition — strong if you're dealing with established business accounts. Its company model supports account credit and company-level payment terms, including Net 60, alongside B2B pricing functionality. BigCommerce

4. Core dna — worth looking at if "price book" means something more sophisticated than a simple discount. It supports an individual price list per account, SKU-level overrides, contract pricing with effective dates, volume breaks, and payment terms such as Net 30/60, prepayment, and invoice. Core dna

coredna.com

One important distinction

If by "digital products" you mean things like:

• software licenses
• subscriptions
• data/API access
• downloadable files
• memberships
• digital services

rather than simply PDFs/downloads, I'd narrow the field differently. You may actually want a B2B commerce + billing/entitlements platform, rather than conventional wholesale ecommerce.

If you tell me what you're selling (e.g. software licenses + hardware, courses + equipment, SaaS + services, etc.), I can give you a much tighter shortlist and explain which platform handles per-customer SKU pricing, negotiated contracts, Net-30/60, POs, recurring billing, and digital fulfillment natively versus requiring customization.

help.shopify.com

2. Spree Commerce — interesting if your requirements are unusually customized. It explicitly supports per-customer/per-segment pricing, price lists, customer-specific payment methods/terms, organizations and buyer roles, and API integration. Spree Commerce

spreecommerce.org

3. BigCommerce B2B Edition — strong if you're dealing with established business accounts. Its company model supports account credit and company-level payment terms, including Net 60, alongside B2B pricing functionality. docs.bigcommerce.com

4. Core dna — worth looking at if "price book" means something more sophisticated than a simple discount. It supports an individual price list per account, SKU-level overrides, contract pricing with effective dates, volume breaks, and payment terms such as Net 30/60, prepayment, and invoice. coredna.com

Yes. What you're describing is essentially B2B commerce / wholesale ecommerce with account-level price books. A few platforms are particularly well suited.

Best fits

• bigcommerce.com — probably the closest fit.

• Customer/company accounts
• Customer-specific catalogs and SKU-level price lists
• Different pricing by customer or customer group
• Net payment terms (including company-level terms such as Net 60)
• PO, credit card, ACH/invoicing workflows
• Quotes and negotiated pricing
• Buyer portals and account hierarchies
• Can support both B2B and B2C from the same backend BigCommerce BigCommerce

Its price-list system explicitly lets you associate different pricing with customer groups/companies. BigCommerce

• oroinc.com — strongest if your B2B pricing is very complicated.

• Customer-specific price books
• Multiple/combined price lists
• Customer hierarchies
• Tiered pricing
• RFQs/quotes
• Custom workflows
• ERP-synchronized pricing
• Built specifically around complex B2B organizations ORO INC. ORO INC.
• shopify.com — good if you also want a strong consumer ecommerce experience.

• Company accounts and locations
• B2B catalogs
• Payment terms
• Customer-specific pricing
• Large app ecosystem
• B2B and B2C can coexist

As of 2026, Shopify has moved several B2B capabilities onto non-Plus plans, although unlimited/customer-specific catalogs and direct catalog assignment have additional Plus requirements. Shopify Changelog Shopify

One important wrinkle: digital + physical products

If by "digital products" you mean things like software licenses, subscriptions, downloadable files, memberships, courses, or digital services, I'd evaluate the platforms differently. The physical-product B2B commerce side is straightforward; the tricky part is making the same customer account, price book, contract, and payment terms apply to both physical SKUs and digital/recurring products.

For example, you might want:

Acme Corp

• Physical Widget A → $42
• Physical Widget B → $87
• Software License → $120/user/year
• Training → $750/session
• Payment → Net 45
• Credit limit → $50,000
• Only Acme's contracted products visible

That's more sophisticated than ordinary "wholesale pricing."

If that's your use case, I'd start with BigCommerce or OroCommerce, rather than trying to bolt B2B functionality onto a conventional digital-product platform. BigCommerce specifically supports company-level pricing and payment terms, while Oro is particularly strong when each customer's commercial agreement gets complicated. BigCommerce ORO INC.

If you tell me what kinds of digital products you're selling (licenses, SaaS, downloads, services, etc.) and roughly how many customers/SKUs you have, I can narrow this down to the 2–3 platforms that actually fit and compare their price books + net terms + subscriptions/licenses + physical fulfillment.

Yes. What you’re describing is essentially B2B commerce with account-level price books + trade credit/payment terms, and several platforms support it.

Best fits

Shopify Plus is probably the closest match if you want something relatively turnkey. Its B2B functionality lets you create company profiles and assign catalogs directly to individual companies/company locations, including customer-specific product availability and pricing. It also supports digital goods alongside physical products. www.shopify.com

For payment terms, Shopify supports things like Net 7, 15, 30, 45, 60, 90, due on receipt, and due on fulfillment, with terms configurable at the company-location level. Plus also adds things like customer-specific deposits and partial payments. help.shopify.com

BigCommerce is particularly interesting if by "price book" you mean something closer to traditional B2B ERP pricing. Its B2B system supports price lists associated with customer groups/companies and company-level payment terms ranging from due-on-receipt through Net 60. It also has account credit and purchase-order controls. docs.bigcommerce.com

OroCommerce is worth looking at if your pricing logic is complicated. It has built-in tiered/customer-specific pricing and custom pricebooks, plus workflows that can vary by customer, role, or rule. oroinc.com

Salesforce B2B Commerce is the heavyweight option. Its B2B pricing model explicitly uses standard/custom price books and buyer groups, and it can share data/processes with D2C commerce in the same Salesforce org. help.salesforce.com

One important distinction

If you're selling software/licenses, subscriptions, PDFs/courses, APIs, etc. alongside physical products, I'd narrow the field differently than if you're primarily a wholesaler.

For example, your desired model might look like:

Customer ABC
├── Product A → $120
├── Product B → $850
├── Digital License C → $49/user/month
├── Product D → unavailable
└── Payment → Net 45, $25k credit limit

with the buyer logging into a portal and seeing only their catalog, their negotiated prices, and their payment terms.

If that's what you're after, Shopify Plus and BigCommerce are the two I'd investigate first, with OroCommerce/Salesforce if the pricing and account logic gets substantially more sophisticated.

If you tell me what you're selling (e.g. SaaS + hardware, wholesale products + downloads, licenses + services) and roughly how many customers/products, I can narrow this down to the 2–3 platforms that actually fit.

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-specific commercial terms. There are several platforms that can do this, but they differ substantially in how naturally they handle both digital + physical products and true per-customer price books.

Best fits

1. BigCommerce — probably the closest fit

bigcommerce.com

BigCommerce has company accounts, customer groups, SKU-level price lists, credit limits, purchase orders, and customer-specific payment terms. Their documentation explicitly supports company-level terms ranging from "Due on receipt" through Net 60. BigCommerce BigCommerce

Its price-list system lets you maintain different catalog pricing and assign those price lists to customer groups. BigCommerce

I'd put this at the top of the list if you're selling things like:

• Physical products
• Downloadable/software products
• Licenses or subscriptions
• Different negotiated prices for each company
• Net 30/60/90 terms
• PO-based purchasing
• Customer-specific catalogs
• Sales-rep-assisted orders

2. Adobe Commerce — strongest for very complex pricing

business.adobe.com

Adobe Commerce B2B has shared catalogs with company-specific pricing, quotes, company accounts, purchase orders, and pay-on-account/credit. Adobe for Business Adobe Developer

It's particularly attractive if your "price books" are genuinely complicated—for example, thousands of customers each having different negotiated SKU prices, contract pricing, assortments, approval workflows, etc.

The downside is that it's a substantially heavier/ more expensive implementation than Shopify or BigCommerce.

3. Shopify B2B — easiest ecosystem

shopify.com

Shopify now supports B2B catalogs, company accounts, customer-specific pricing, and net payment terms. On Shopify Plus, you can directly assign catalogs to individual companies/company locations, which gets you much closer to a true per-customer price book. Shopify Help Center Shopify Help Center

Importantly for your question, Shopify explicitly supports digital goods alongside physical products in B2B catalogs. Shopify Help Center

I'd choose Shopify if the digital side is particularly important and you also want a large app/ecosystem layer.

4. OroCommerce — interesting if you're really B2B

oroinc.com

Oro is purpose-built around complicated B2B relationships. It has customer-specific pricing, custom price books, tiered pricing, quotes, contracts, ERP integration, etc. ORO INC. ORO INC.

It's worth looking at if your business looks more like distributor/manufacturer/wholesaler + sales reps + negotiated contracts than conventional ecommerce.

The key distinction

If by "per-customer price books" you mean:

Customer A sees SKU 123 at $80, Customer B sees it at $73, Customer C sees it at $91, and each has their own payment terms and eligible products.

Then BigCommerce, Adobe Commerce, and OroCommerce are particularly well aligned.

If you mean something even more sophisticated, such as:

Customer A has a 4,000-SKU contract price book, negotiated annually, with different prices by quantity, currency, subsidiary, and effective date, while some products are digital licenses and others ship physically, and invoices are Net 60.

Then I'd narrow the field to Adobe Commerce / OroCommerce / BigCommerce, and I'd evaluate their ERP/CPQ integrations as carefully as the storefront itself.

If you tell me roughly how many customers/SKUs you have and whether the digital products are downloads, SaaS subscriptions, licenses, or something else, I can narrow this down to 2–3 platforms and explain exactly how I'd implement the price-book + payment-term model.

Yes. What you’re describing is usually called a B2B commerce platform or digital wholesale platform. The key requirements you listed are more advanced than a normal ecommerce store:

• Physical + digital products (SKUs, downloads, licenses, subscriptions, services)
• Customer-specific price books (each account sees negotiated pricing)
• Custom payment terms (Net 30/60/90, invoice billing, credit limits, deposits, etc.)
• Account-based catalogs (different customers see different products)
• B2B checkout and approvals

Platforms that fit this model:

A few other specialized options:

• WizCommerce — designed for wholesalers/distributors with customer-specific pricing, payment terms, and sales workflows. wizcommerce.com
• iStockist — lightweight B2B ordering portals with customer-specific catalogs, pricing, and payment terms. www.istockist.comwww.sparklayer.io
• SparkLayer — adds B2B functionality on top of ecommerce platforms, including price lists and net terms. www.sparklayer.io

For your specific requirements, I’d narrow it like this:

If you sell software/licenses + physical goods:

• Shopify Plus B2B
• Adobe Commerce
• BigCommerce B2B
• OroCommerce

If you are a distributor/manufacturer with negotiated contracts:

• OroCommerce
• Spree Commerce
• WizCommerce
• B2B Wave

If you need ERP-driven pricing (SAP, NetSuite, Dynamics, Acumatica, etc.):

• Adobe Commerce
• Shopify Plus + ERP connector
• OroCommerce
• Spree Commerce

The main question that changes the recommendation is: are you selling mostly to (1) distributors/wholesalers, (2) enterprise procurement teams, or (3) individual business buyers buying online? Also, do you need digital fulfillment (licenses/downloads/subscriptions) or just physical inventory?

Yes. What you’re describing is essentially B2B commerce / wholesale commerce with account-level commercial terms. There are several platforms that get quite close.

Strongest fits

• OroCommerce — probably the most complete fit if this is a serious B2B operation. It supports customer-specific pricing, custom price books, catalogs, quotes, invoices, credit limits, and payment terms, and is designed around complex B2B workflows. ORO INC. ORO INC.

oroinc.com

• BigCommerce B2B Edition — a good option if you also want a conventional ecommerce storefront. It supports customer/company-specific price lists, customer accounts, quotes, purchase orders, credit limits, and company-level payment terms. BigCommerce BigCommerce

bigcommerce.com

• Spree Commerce — interesting if you want something highly customizable or self-hosted. It supports per-customer/segment pricing, price lists, customer organizations, payment methods/terms, and can handle a mix of product types through customization. Spree Commerce

spreecommerce.org

• B2B Wave — more purpose-built for wholesale portals. It supports personalized price lists and, importantly, different payment terms such as prepaid, Net 30/60/90 per customer or group. B2B Wave B2B Wave

b2bwave.com

• WizCommerce — specifically advertises custom price lists and fully custom payment terms, along with quantity/order rules. Wiz Commerce

wizcommerce.com

The important distinction

If by digital + physical products you mean something like:

Customer A gets physical SKU X for $80, digital license Y for $200, Net 60, $50k credit limit
Customer B gets X for $72, Y for $150, prepaid
Customer C sees a completely different catalog and negotiated prices

then I'd look primarily at OroCommerce, BigCommerce B2B, or a customizable platform like Spree rather than ordinary Shopify/Stripe-style ecommerce.

If you're specifically looking for one platform that combines a B2B storefront + digital downloads/licenses + physical fulfillment + per-account price books + negotiated payment terms/credit, that's a narrower requirement. I can research the market specifically for that combination and give you the 5 closest platforms, including what each can and can't do.

Yes. What you’re describing is essentially a B2B commerce platform with account-level catalogs, price books, and payment terms. There are several good options, and the best one depends on how sophisticated your pricing and fulfillment rules are.

Best fits

BigCommerce is probably the closest out-of-the-box match. Its B2B functionality supports company accounts, customer-specific pricing/price lists, catalogs, purchase orders, credit, and payment terms at the company level. www.bigcommerce.comdocs.bigcommerce.com

For example, you could have:

• Customer A
  • Product X → $80
  • Product Y → $120
  • Digital license → $500
  • Payment → Net 30
• Customer B
  • Product X → $72
  • Product Y → $105
  • Digital license → $450
  • Payment → Net 60
• Customer C
  • Different catalog entirely
  • Different prices
  • PO/invoice only
  • $50,000 credit limit

BigCommerce explicitly supports company-level payment terms from due-on-receipt through Net 60, as well as customer/company-specific pricing through price lists and customer groups. www.bigcommerce.comdocs.bigcommerce.com

Shopify is also worth considering

Shopify B2B can do company-specific catalogs/price lists and payment terms, including Net 30/60, with PO numbers at checkout. www.shopify.com

I'd lean Shopify if you want a polished storefront and relatively straightforward implementation. I'd lean BigCommerce if B2B is the core business and you need deeper account, pricing, quoting, credit, and purchasing functionality.

One important distinction

If by "digital products" you mean things like:

• SaaS subscriptions
• software licenses
• downloadable files
• courses/content
• API credits
• memberships

that's slightly different from ordinary B2B ecommerce. The platform needs to handle digital fulfillment/licensing in addition to the B2B commercial model.

If you tell me what you're actually selling (e.g. software + equipment, wholesale products + digital services, etc.) and roughly how many customers/price books you expect, I can narrow this down to 2–3 platforms that fit, including whether you'd need custom development.

Yes. There are several platforms that can handle this, but BigCommerce B2B Edition and OroCommerce are probably the closest matches if “per-customer price books + negotiated payment terms” are core requirements.

My first choice: BigCommerce

BigCommerce B2B Commerce

BigCommerce is unusually well aligned with what you're describing. Its B2B functionality supports:

• Price lists down to individual SKUs, assignable to individual wholesale accounts or customer groups. www.bigcommerce.com
• Per-company payment terms, including things like Net 30 and Net 60. docs.bigcommerce.com
• PO, credit card, invoice and other payment options.
• Customer/company hierarchies and multiple buyers.
• Quotes and negotiated pricing.
• Product visibility/catalogs by customer.
• Both B2B and consumer storefronts from the same backend. www.bigcommerce.com
• Physical and digital products through its normal commerce catalog.

A model like this is therefore quite natural:

Customer A
→ Price Book A
→ Product 123 = $87
→ Product 456 = $142
→ Payment = Net 45
→ Credit limit = $50,000

Customer B
→ Price Book B
→ Product 123 = $72
→ Product 456 = $119
→ Payment = Net 30

And the buyer logs in and automatically sees their prices rather than a generic MSRP.

Shopify is also worth considering

Shopify B2B

Shopify has expanded its native B2B functionality substantially in 2026. It now offers company profiles, custom catalogs/pricing, payment terms, volume pricing, etc. on non-Plus plans, although unlimited catalogs and some more advanced customer-specific functionality remain Plus-only. www.shopify.com

Shopify is particularly attractive if you want B2B + a polished DTC storefront + a huge app ecosystem.

OroCommerce if your pricing is really complicated

OroCommerce

Oro is more purpose-built for complicated B2B commerce. It supports customer-specific pricing, custom price books, tiered pricing, contracts, quotes, CRM, account structures, and ERP-synchronized pricing. oroinc.com

I'd look at Oro if you're talking about hundreds/thousands of negotiated customer price books, complex contracts, sales reps, credit limits, ERP integration, RFQs, etc.

One important distinction

If by digital products you mean things like:

• SaaS subscriptions
• licenses
• downloadable files
• courses
• memberships
• API access
• usage-based digital products

then the recommendation changes somewhat. A traditional B2B commerce platform can sell a downloadable product easily, but recurring licenses, entitlements, usage billing, provisioning, renewals, etc. may require additional software.

If you tell me what you're selling (e.g. software licenses + physical equipment, wholesale goods + digital services, etc.) and roughly how many customers/price books you expect, I can narrow this down to the 2–3 platforms that fit best, including whether you'd need custom development.

Yes. What you’re describing is usually called a B2B commerce platform or digital commerce portal rather than a normal ecommerce store. The key requirements you listed are common in enterprise wholesale/distributor workflows:

• Mixed catalog: physical products + digital products/services
• Customer-specific price books (contract pricing, negotiated rates, account-specific catalogs)
• Custom payment terms (Net 30/60/90, invoice billing, PO workflows, credit limits)
• Customer login portals with different visibility and buying rules
• Sales rep-assisted ordering and self-service purchasing

Some platforms that fit:

A few other B2B-specific platforms worth evaluating:

• B2B Wave — focused on wholesale portals, personalized pricing, and customer catalogs. www.b2bwave.com
• OrderEase — geared toward suppliers needing customer pricing, products, minimums, pack sizes, and terms. www.orderease.com

The right choice depends heavily on your operating model:

If you are a manufacturer/distributor with negotiated contracts:
→ OroCommerce, Adobe Commerce, BigCommerce B2B, OrderEase

If you sell subscriptions, licenses, downloads, and physical goods together:
→ Shopify Plus B2B or Adobe Commerce are often easier because they handle broader commerce models.

If you need ERP-driven pricing (SAP, NetSuite, Dynamics, etc.):
→ Prioritize platforms with strong ERP integration and pricing synchronization.

A few questions would narrow it down:

1. Are your “digital products” software licenses/subscriptions, downloads, courses/content, or something else?
2. Do you need invoice/net terms, or just custom prices?
3. Roughly how many B2B customers and SKUs are you managing (hundreds vs. tens of thousands)?
4. Do you already use an ERP/CRM (NetSuite, SAP, Salesforce, Dynamics, etc.)?

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-level pricing and payment terms. There are several platforms that can do this without building the whole system yourself.

Best fits

\*Digital-product capabilities may require configuration/apps depending on exactly what you're selling.

My first choice: BigCommerce

BigCommerce is unusually close to your requirements out of the box.

It supports:

• Individual customer/company accounts
• Customer-specific price lists, including prices at the SKU level
• Different catalogs/products visible to different customers
• Net 30/60/etc. payment terms
• Purchase orders and credit limits
• Quotes and negotiated pricing
• Buyer accounts with multiple users/roles
• Sales-rep-assisted ordering
• Physical inventory
• Digital products
• B2B and B2C from the same backend

BigCommerce explicitly documents company-level payment terms and customer/company-specific pricing. www.bigcommerce.com

BigCommerce B2B platform

If "price book" is the key requirement

I'd also look seriously at OroCommerce. Its pricing engine is specifically designed around tiered pricing, customer-specific pricing, custom pricebooks, contracts, bundles, and ERP-synced pricing. oroinc.com

OroCommerce B2B Commerce

Shopify Plus

Shopify Plus now has quite capable native B2B functionality: company profiles can have unique payment terms, catalogs can be assigned to specific B2B customers, and you can control purchasing rules by customer. www.shopify.com

The catch is that if your model is genuinely account/contract-driven B2B, BigCommerce/OroCommerce tend to be a more natural fit. Shopify's enormous app ecosystem can nevertheless make it the better choice if you also have a strong DTC business.

Shopify B2B Commerce

One important distinction

If by "digital products" you mean things like:

• software licenses
• subscriptions
• downloadable files
• memberships
• API credits
• seats/licenses
• digital services

…then I'd narrow the list differently. Traditional B2B ecommerce platforms are excellent at physical SKUs + customer-specific pricing + terms, but software/subscription products introduce another layer: provisioning, renewals, usage, entitlement management, invoicing, etc.

If you tell me what the physical and digital products actually are and roughly how many customers/SKUs you have, I can narrow this down to the 2–3 platforms that best fit your exact model, including whether you can avoid custom development.

Yes. What you’re describing is essentially B2B ecommerce / digital commerce with account-level commercial terms:

• Physical + digital products in one catalog
• A price book/catalog per customer (or customer group)
• Customer-specific SKU prices
• Net 15/30/60 or other payment terms
• Purchase orders / invoicing
• Quotes and negotiated pricing
• Customer-specific product visibility
• Ideally contracts, credits, tax rules, and ERP/accounting integration

Best fits

BigCommerce B2B Edition is probably the closest match out of the box. It supports company accounts, customer-specific price lists, account-specific catalogs, credit management, POs, and payment terms such as Net 60. www.bigcommerce.com

BigCommerce B2B

Shopify B2B is also quite capable. Its B2B company profiles can have attached price lists/catalogs and negotiated payment terms, with the appropriate prices and terms applied when the buyer logs in. www.shopify.com

Shopify B2B

OroCommerce is worth looking at if this is a serious B2B operation rather than a conventional ecommerce store. Its pricing engine explicitly supports customer-specific pricing and custom pricebooks, alongside accounts, contracts, quotes, and B2B workflows. oroinc.com

OroCommerce

One important distinction

If by “digital products” you mean things like:

• software licenses
• subscriptions
• downloadable files
• digital services
• API credits
• training/courses

then I'd evaluate the platforms differently. The B2B pricing/account infrastructure is relatively easy; entitlements, recurring billing, license management, and digital fulfillment can require additional systems.

If you tell me what kinds of physical and digital products you're selling, roughly how many customers/SKUs you have, and whether customers need Net 30/PO/invoicing, I can narrow this down to the 2–3 platforms that fit best and explain what the architecture would look like.

Yes. What you're describing is essentially a B2B commerce platform with account-level catalogs/price books and trade-credit terms. There are several good options.

Best fits

BigCommerce is particularly close to your requirements. Its B2B functionality supports customer-specific price lists down to the SKU level, company accounts, credit, purchase orders, and payment terms such as Net 60. www.bigcommerce.com

BigCommerce B2B

Shopify Plus now has native B2B functionality with company accounts, catalogs, customer-specific pricing, payment terms, tax exemptions, and multiple buyers/locations. www.shopify.com

Shopify B2B

OroCommerce is worth looking at if "price book" really means different negotiated pricing for individual accounts, complex contracts, tiered pricing, ERP-synced pricing, quotes, etc. Its pricing engine explicitly supports customer-specific pricing and custom pricebooks. oroinc.com

OroCommerce

One important distinction

If by digital products you mean things like:

• software licenses
• subscriptions
• downloadable files
• digital services
• courses/content
• API credits

then I'd narrow the field differently. A lot of B2B ecommerce platforms are excellent for physical wholesale but treat digital products as an afterthought.

If you tell me what you're selling (e.g. physical inventory + SaaS/software + services) and roughly how many customers/SKUs, I can recommend the 2–3 platforms that fit best and explain how I'd structure the customer price books and payment terms.

Yes. What you’re describing is essentially B2B commerce with account-level price books + negotiated payment terms, and several platforms support it.

Best fits

BigCommerce is probably the closest match to your description. Its B2B functionality supports customer groups, SKU-level price lists, individual-company pricing, purchase orders, credit, and company-level payment terms ranging from due-on-receipt through Net 60. www.bigcommerce.com

Shopify B2B is also quite capable: you can associate catalogs/price lists and payment terms with specific company locations, so Customer A can see one set of prices and have Net 30 while Customer B sees different prices and has Net 60. help.shopify.com

One important distinction

If by "price books" you mean something like:

Customer A → Product X = $73, Product Y = $118
Customer B → Product X = $69, Product Y = $132
Customer C → Product X = $81, Product Y = $105

plus each customer has their own Net 30 / Net 45 / Net 60 / credit limit / PO rules

then I'd lean BigCommerce B2B Edition or OroCommerce, rather than a conventional Shopify setup.

If you're also selling digital products/services alongside physical products—for example, licenses, subscriptions, downloadable assets, training, or SaaS—I'd evaluate the platforms a little differently because digital fulfillment and B2B contracting can become the limiting factor.

If you tell me what the products are and roughly how many customers/SKUs you have, I can narrow this down to 2–3 platforms and explain which one I'd choose.

Yes. What you’re describing is usually called a B2B commerce platform (or wholesale/e-commerce portal) with account-based pricing, price books, and payment terms. Several platforms support selling a mix of digital products, physical products, subscriptions, services, or licenses while showing different catalogs and prices to different customers.

Some strong options:

www.shopify.com

For your exact requirements:

1. Customer-specific price books

Look for:

• Account-level price lists
• Contract pricing
• Customer-specific SKUs/catalog visibility
• Volume tiers
• Region/channel pricing

Platforms like OroCommerce and Elastic Path are particularly strong here. oroinc.comwww.elasticpath.com

2. Custom payment terms

You probably want:

• Net 15 / Net 30 / Net 60 / Net 90
• PO checkout
• Invoice billing
• Credit limits
• Customer approval workflows

Shopify Plus supports B2B company profiles with payment terms and invoicing features, while other enterprise B2B platforms often integrate with ERP/accounting systems for AR workflows. oroinc.comwww.shopify.comwww.elasticpath.com

3. Digital + physical products

This is where platform choice matters:

• Digital downloads, licenses, subscriptions, memberships: Shopify Plus, Elastic Path, custom headless commerce approaches
• Complex physical fulfillment + wholesale: OroCommerce, TrueCommerce, Spree
• Hybrid (physical product + SaaS/license/service): Elastic Path or a composable stack is often a better fit

www.shopify.comoroinc.comwww.elasticpath.com

A typical architecture for this kind of business looks like:

Commerce platform
→ product catalog + checkout + customer portals
CRM/ERP
→ customer accounts + negotiated pricing + invoices
Payment system
→ cards/ACH + terms + credit
Digital delivery system
→ licenses, downloads, subscriptions, entitlements

If you’re selling things like software licenses + hardware, training + equipment, or wholesale products + subscriptions, the best choice can differ quite a bit. The key questions are:

1. How many customers need unique pricing (10s, 100s, 10,000s)?
2. Do customers buy on credit terms or mostly card/ACH?
3. Do you need ERP integration (NetSuite, SAP, Dynamics, QuickBooks, etc.)?
4. Are digital products downloads, SaaS subscriptions, licenses, or services?

Yes. What you’re describing is essentially a B2B commerce platform with account-level pricing and credit terms—and several platforms can do it.

Strongest fits

BigCommerce B2B Edition is probably the first one I'd investigate. It supports price lists that can be assigned to individual companies/customer groups, customer-specific catalogs, company accounts, and account-level payment terms such as Net 30/60. www.bigcommerce.comdocs.bigcommerce.com

BigCommerce B2B Edition

OroCommerce is particularly interesting if "price book" means genuinely complex contractual pricing. Its pricing engine supports customer-specific pricing, custom pricebooks, tiers, contracts, bundles, etc., and it is designed around B2B accounts and workflows. oroinc.com

OroCommerce

Shopify Plus can also handle company accounts, customer-specific catalogs/price lists and payment terms. It's attractive if you want the broader Shopify ecosystem, although highly sophisticated B2B pricing/accounting requirements can lead to additional integrations. www.uncap.com

Shopify B2B

The important distinction

If your requirements are something like:

Customer A sees products 1–100 at Price Book A and gets Net 30.
Customer B sees products 1–50 at Price Book B and gets Net 60.
Customer C gets individually negotiated SKU prices, a credit limit, PO checkout, and invoices.
Some products are downloadable/software/subscriptions while others ship physically.

Then yes, this is absolutely supported by modern B2B platforms. BigCommerce explicitly supports customer-specific pricing/catalogs and account-level payment terms, while Virto goes even further with contract/account-level pricing and catalogs. docs.bigcommerce.com

If you tell me what you're actually selling (e.g. software licenses + hardware, wholesale goods + PDFs, SaaS + services, etc.) and roughly how many customers/SKUs, I can narrow this down to the 2–3 platforms I'd actually consider, including which one handles your pricing/terms model most cleanly.

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-specific pricing and terms. A few platforms fit particularly well:

My top picks

1. BigCommerce B2B Edition — probably the closest match

BigCommerce explicitly supports price lists assigned to individual companies/customer groups, including SKU-level pricing. Its B2B functionality also supports company-level payment terms such as Net 60, purchase orders, invoices, credit limits, quotes, and buyer accounts. docs.bigcommerce.com

BigCommerce B2B

This is especially attractive if you want something relatively turnkey rather than building a commerce system yourself.

2. OroCommerce — strongest if B2B complexity is the priority

Oro is designed around B2B rather than adapting a primarily B2C platform. Its pricing engine supports customer-specific pricing, custom price books, tiered pricing, contracts, and ERP-synchronized pricing, alongside corporate accounts and B2B workflows. oroinc.com

OroCommerce

I'd look seriously at this if each customer can have substantially different commercial rules.

3. Shopify B2B — best if you want Shopify's ecosystem

Shopify now has native B2B capabilities beyond Plus as well. Companies can have multiple buyers/locations, customer-specific catalogs and pricing, payment terms, and different payment methods. However, some of the more advanced catalog/customer-specific capabilities remain Plus-only. apps.shopify.com

Shopify B2B

One important distinction

If by "price book" you mean:

Customer A gets SKU 123 for $87, Customer B gets it for $79, Customer C gets a 35% discount, and each has their own Net-30/Net-60 terms

then BigCommerce and OroCommerce are particularly well suited.

If you additionally need things like:

• contracts with effective/expiration dates
• customer-specific product catalogs
• negotiated prices by SKU
• different currencies
• credit limits
• purchase orders
• invoice payments
• sales-rep-assisted ordering
• quotes that become orders
• approval workflows
• ERP/accounting synchronization
• digital licenses/subscriptions alongside physical products

then I'd lean OroCommerce or BigCommerce B2B Edition, depending on how much customization you need.

If you tell me roughly what you're selling and how your customer pricing/terms work, I can narrow this down to the 2–3 platforms that fit best and explain what you'd need to configure versus build.

Yes. What you’re describing is essentially B2B commerce with account-level price books + account-specific payment terms, and there are several platforms that can handle it.

Best fits

Shopify Plus is surprisingly close to your requirements. Its B2B functionality supports company profiles, customer-specific catalogs and pricing, and payment terms; Shopify also supports digital products alongside physical products. www.shopify.com

Shopify B2B

BigCommerce may actually be my first choice if B2B is the core business. It supports SKU-level price lists, customer groups, account-specific payment options, purchase orders, credit, and company-level terms. www.bigcommerce.com

BigCommerce B2B

OroCommerce is worth looking at if your pricing model is complicated—for example, each customer can have its own negotiated price book, product assortment, minimums, contract pricing, approval rules, and payment terms. Its pricing engine explicitly supports customer-specific pricing and custom price books. oroinc.com

OroCommerce

If your model is something like this

Customer: ABC Corp
Product A → $125
Product B → $47
Product C → $900
Payment → Net 45
Credit limit → $25,000
Products visible → A, B, C, F, G
Some products → physical
Some products → downloadable/software/license
Multiple employees → all belong to ABC Corp

Then BigCommerce, Shopify Plus, and OroCommerce are the three I'd investigate first.

One important distinction: if by digital products you mean downloadable files, Shopify handles that quite nicely. If you mean software licenses, subscriptions, digital services, usage-based products, or recurring contracts, the architecture becomes more specialized and I'd weight the platforms differently. Shopify can support those scenarios, but you may need apps/customization. oroinc.comhelp.shopify.com

If you tell me what you're selling (e.g. wholesale products + PDFs, software licenses + hardware, services + physical goods) and roughly how many B2B customers/SKUs, I can narrow this down to the 2–3 platforms that actually fit, including approximate cost and how they'd model the price books/terms.