ChatGPT answers, unedited

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-specific commercial terms. There are several platforms that can do this, but they differ substantially in how naturally they handle both digital + physical products and true per-customer price books.

Best fits

1. BigCommerce — probably the closest fit

bigcommerce.com

BigCommerce has company accounts, customer groups, SKU-level price lists, credit limits, purchase orders, and customer-specific payment terms. Their documentation explicitly supports company-level terms ranging from "Due on receipt" through Net 60. BigCommerce BigCommerce

Its price-list system lets you maintain different catalog pricing and assign those price lists to customer groups. BigCommerce

I'd put this at the top of the list if you're selling things like:

• Physical products
• Downloadable/software products
• Licenses or subscriptions
• Different negotiated prices for each company
• Net 30/60/90 terms
• PO-based purchasing
• Customer-specific catalogs
• Sales-rep-assisted orders

2. Adobe Commerce — strongest for very complex pricing

business.adobe.com

Adobe Commerce B2B has shared catalogs with company-specific pricing, quotes, company accounts, purchase orders, and pay-on-account/credit. Adobe for Business Adobe Developer

It's particularly attractive if your "price books" are genuinely complicated—for example, thousands of customers each having different negotiated SKU prices, contract pricing, assortments, approval workflows, etc.

The downside is that it's a substantially heavier/ more expensive implementation than Shopify or BigCommerce.

3. Shopify B2B — easiest ecosystem

shopify.com

Shopify now supports B2B catalogs, company accounts, customer-specific pricing, and net payment terms. On Shopify Plus, you can directly assign catalogs to individual companies/company locations, which gets you much closer to a true per-customer price book. Shopify Help Center Shopify Help Center

Importantly for your question, Shopify explicitly supports digital goods alongside physical products in B2B catalogs. Shopify Help Center

I'd choose Shopify if the digital side is particularly important and you also want a large app/ecosystem layer.

4. OroCommerce — interesting if you're really B2B

oroinc.com

Oro is purpose-built around complicated B2B relationships. It has customer-specific pricing, custom price books, tiered pricing, quotes, contracts, ERP integration, etc. ORO INC. ORO INC.

It's worth looking at if your business looks more like distributor/manufacturer/wholesaler + sales reps + negotiated contracts than conventional ecommerce.

The key distinction

If by "per-customer price books" you mean:

Customer A sees SKU 123 at $80, Customer B sees it at $73, Customer C sees it at $91, and each has their own payment terms and eligible products.

Then BigCommerce, Adobe Commerce, and OroCommerce are particularly well aligned.

If you mean something even more sophisticated, such as:

Customer A has a 4,000-SKU contract price book, negotiated annually, with different prices by quantity, currency, subsidiary, and effective date, while some products are digital licenses and others ship physically, and invoices are Net 60.

Then I'd narrow the field to Adobe Commerce / OroCommerce / BigCommerce, and I'd evaluate their ERP/CPQ integrations as carefully as the storefront itself.

If you tell me roughly how many customers/SKUs you have and whether the digital products are downloads, SaaS subscriptions, licenses, or something else, I can narrow this down to 2–3 platforms and explain exactly how I'd implement the price-book + payment-term model.

Yes. What you’re describing is usually called a B2B commerce platform or digital wholesale platform. The key requirements you listed are more advanced than a normal ecommerce store:

• Physical + digital products (SKUs, downloads, licenses, subscriptions, services)
• Customer-specific price books (each account sees negotiated pricing)
• Custom payment terms (Net 30/60/90, invoice billing, credit limits, deposits, etc.)
• Account-based catalogs (different customers see different products)
• B2B checkout and approvals

Platforms that fit this model:

A few other specialized options:

• WizCommerce — designed for wholesalers/distributors with customer-specific pricing, payment terms, and sales workflows. wizcommerce.com
• iStockist — lightweight B2B ordering portals with customer-specific catalogs, pricing, and payment terms. www.istockist.comwww.sparklayer.io
• SparkLayer — adds B2B functionality on top of ecommerce platforms, including price lists and net terms. www.sparklayer.io

For your specific requirements, I’d narrow it like this:

If you sell software/licenses + physical goods:

• Shopify Plus B2B
• Adobe Commerce
• BigCommerce B2B
• OroCommerce

If you are a distributor/manufacturer with negotiated contracts:

• OroCommerce
• Spree Commerce
• WizCommerce
• B2B Wave

If you need ERP-driven pricing (SAP, NetSuite, Dynamics, Acumatica, etc.):

• Adobe Commerce
• Shopify Plus + ERP connector
• OroCommerce
• Spree Commerce

The main question that changes the recommendation is: are you selling mostly to (1) distributors/wholesalers, (2) enterprise procurement teams, or (3) individual business buyers buying online? Also, do you need digital fulfillment (licenses/downloads/subscriptions) or just physical inventory?

Yes. What you’re describing is essentially B2B commerce / wholesale commerce with account-level commercial terms. There are several platforms that get quite close.

Strongest fits

• OroCommerce — probably the most complete fit if this is a serious B2B operation. It supports customer-specific pricing, custom price books, catalogs, quotes, invoices, credit limits, and payment terms, and is designed around complex B2B workflows. ORO INC. ORO INC.

oroinc.com

• BigCommerce B2B Edition — a good option if you also want a conventional ecommerce storefront. It supports customer/company-specific price lists, customer accounts, quotes, purchase orders, credit limits, and company-level payment terms. BigCommerce BigCommerce

bigcommerce.com

• Spree Commerce — interesting if you want something highly customizable or self-hosted. It supports per-customer/segment pricing, price lists, customer organizations, payment methods/terms, and can handle a mix of product types through customization. Spree Commerce

spreecommerce.org

• B2B Wave — more purpose-built for wholesale portals. It supports personalized price lists and, importantly, different payment terms such as prepaid, Net 30/60/90 per customer or group. B2B Wave B2B Wave

b2bwave.com

• WizCommerce — specifically advertises custom price lists and fully custom payment terms, along with quantity/order rules. Wiz Commerce

wizcommerce.com

The important distinction

If by digital + physical products you mean something like:

Customer A gets physical SKU X for $80, digital license Y for $200, Net 60, $50k credit limit
Customer B gets X for $72, Y for $150, prepaid
Customer C sees a completely different catalog and negotiated prices

then I'd look primarily at OroCommerce, BigCommerce B2B, or a customizable platform like Spree rather than ordinary Shopify/Stripe-style ecommerce.

If you're specifically looking for one platform that combines a B2B storefront + digital downloads/licenses + physical fulfillment + per-account price books + negotiated payment terms/credit, that's a narrower requirement. I can research the market specifically for that combination and give you the 5 closest platforms, including what each can and can't do.

Yes. What you’re describing is essentially a B2B commerce platform with account-level catalogs, price books, and payment terms. There are several good options, and the best one depends on how sophisticated your pricing and fulfillment rules are.

Best fits

BigCommerce is probably the closest out-of-the-box match. Its B2B functionality supports company accounts, customer-specific pricing/price lists, catalogs, purchase orders, credit, and payment terms at the company level. www.bigcommerce.comdocs.bigcommerce.com

For example, you could have:

• Customer A
  • Product X → $80
  • Product Y → $120
  • Digital license → $500
  • Payment → Net 30
• Customer B
  • Product X → $72
  • Product Y → $105
  • Digital license → $450
  • Payment → Net 60
• Customer C
  • Different catalog entirely
  • Different prices
  • PO/invoice only
  • $50,000 credit limit

BigCommerce explicitly supports company-level payment terms from due-on-receipt through Net 60, as well as customer/company-specific pricing through price lists and customer groups. www.bigcommerce.comdocs.bigcommerce.com

Shopify is also worth considering

Shopify B2B can do company-specific catalogs/price lists and payment terms, including Net 30/60, with PO numbers at checkout. www.shopify.com

I'd lean Shopify if you want a polished storefront and relatively straightforward implementation. I'd lean BigCommerce if B2B is the core business and you need deeper account, pricing, quoting, credit, and purchasing functionality.

One important distinction

If by "digital products" you mean things like:

• SaaS subscriptions
• software licenses
• downloadable files
• courses/content
• API credits
• memberships

that's slightly different from ordinary B2B ecommerce. The platform needs to handle digital fulfillment/licensing in addition to the B2B commercial model.

If you tell me what you're actually selling (e.g. software + equipment, wholesale products + digital services, etc.) and roughly how many customers/price books you expect, I can narrow this down to 2–3 platforms that fit, including whether you'd need custom development.

Yes. There are several platforms that can handle this, but BigCommerce B2B Edition and OroCommerce are probably the closest matches if “per-customer price books + negotiated payment terms” are core requirements.

My first choice: BigCommerce

BigCommerce B2B Commerce

BigCommerce is unusually well aligned with what you're describing. Its B2B functionality supports:

• Price lists down to individual SKUs, assignable to individual wholesale accounts or customer groups. www.bigcommerce.com
• Per-company payment terms, including things like Net 30 and Net 60. docs.bigcommerce.com
• PO, credit card, invoice and other payment options.
• Customer/company hierarchies and multiple buyers.
• Quotes and negotiated pricing.
• Product visibility/catalogs by customer.
• Both B2B and consumer storefronts from the same backend. www.bigcommerce.com
• Physical and digital products through its normal commerce catalog.

A model like this is therefore quite natural:

Customer A
→ Price Book A
→ Product 123 = $87
→ Product 456 = $142
→ Payment = Net 45
→ Credit limit = $50,000

Customer B
→ Price Book B
→ Product 123 = $72
→ Product 456 = $119
→ Payment = Net 30

And the buyer logs in and automatically sees their prices rather than a generic MSRP.

Shopify is also worth considering

Shopify B2B

Shopify has expanded its native B2B functionality substantially in 2026. It now offers company profiles, custom catalogs/pricing, payment terms, volume pricing, etc. on non-Plus plans, although unlimited catalogs and some more advanced customer-specific functionality remain Plus-only. www.shopify.com

Shopify is particularly attractive if you want B2B + a polished DTC storefront + a huge app ecosystem.

OroCommerce if your pricing is really complicated

OroCommerce

Oro is more purpose-built for complicated B2B commerce. It supports customer-specific pricing, custom price books, tiered pricing, contracts, quotes, CRM, account structures, and ERP-synchronized pricing. oroinc.com

I'd look at Oro if you're talking about hundreds/thousands of negotiated customer price books, complex contracts, sales reps, credit limits, ERP integration, RFQs, etc.

One important distinction

If by digital products you mean things like:

• SaaS subscriptions
• licenses
• downloadable files
• courses
• memberships
• API access
• usage-based digital products

then the recommendation changes somewhat. A traditional B2B commerce platform can sell a downloadable product easily, but recurring licenses, entitlements, usage billing, provisioning, renewals, etc. may require additional software.

If you tell me what you're selling (e.g. software licenses + physical equipment, wholesale goods + digital services, etc.) and roughly how many customers/price books you expect, I can narrow this down to the 2–3 platforms that fit best, including whether you'd need custom development.

Yes. What you’re describing is usually called a B2B commerce platform or digital commerce portal rather than a normal ecommerce store. The key requirements you listed are common in enterprise wholesale/distributor workflows:

• Mixed catalog: physical products + digital products/services
• Customer-specific price books (contract pricing, negotiated rates, account-specific catalogs)
• Custom payment terms (Net 30/60/90, invoice billing, PO workflows, credit limits)
• Customer login portals with different visibility and buying rules
• Sales rep-assisted ordering and self-service purchasing

Some platforms that fit:

A few other B2B-specific platforms worth evaluating:

• B2B Wave — focused on wholesale portals, personalized pricing, and customer catalogs. www.b2bwave.com
• OrderEase — geared toward suppliers needing customer pricing, products, minimums, pack sizes, and terms. www.orderease.com

The right choice depends heavily on your operating model:

If you are a manufacturer/distributor with negotiated contracts:
→ OroCommerce, Adobe Commerce, BigCommerce B2B, OrderEase

If you sell subscriptions, licenses, downloads, and physical goods together:
→ Shopify Plus B2B or Adobe Commerce are often easier because they handle broader commerce models.

If you need ERP-driven pricing (SAP, NetSuite, Dynamics, etc.):
→ Prioritize platforms with strong ERP integration and pricing synchronization.

A few questions would narrow it down:

1. Are your “digital products” software licenses/subscriptions, downloads, courses/content, or something else?
2. Do you need invoice/net terms, or just custom prices?
3. Roughly how many B2B customers and SKUs are you managing (hundreds vs. tens of thousands)?
4. Do you already use an ERP/CRM (NetSuite, SAP, Salesforce, Dynamics, etc.)?

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-level pricing and payment terms. There are several platforms that can do this without building the whole system yourself.

Best fits

\*Digital-product capabilities may require configuration/apps depending on exactly what you're selling.

My first choice: BigCommerce

BigCommerce is unusually close to your requirements out of the box.

It supports:

• Individual customer/company accounts
• Customer-specific price lists, including prices at the SKU level
• Different catalogs/products visible to different customers
• Net 30/60/etc. payment terms
• Purchase orders and credit limits
• Quotes and negotiated pricing
• Buyer accounts with multiple users/roles
• Sales-rep-assisted ordering
• Physical inventory
• Digital products
• B2B and B2C from the same backend

BigCommerce explicitly documents company-level payment terms and customer/company-specific pricing. www.bigcommerce.com

BigCommerce B2B platform

If "price book" is the key requirement

I'd also look seriously at OroCommerce. Its pricing engine is specifically designed around tiered pricing, customer-specific pricing, custom pricebooks, contracts, bundles, and ERP-synced pricing. oroinc.com

OroCommerce B2B Commerce

Shopify Plus

Shopify Plus now has quite capable native B2B functionality: company profiles can have unique payment terms, catalogs can be assigned to specific B2B customers, and you can control purchasing rules by customer. www.shopify.com

The catch is that if your model is genuinely account/contract-driven B2B, BigCommerce/OroCommerce tend to be a more natural fit. Shopify's enormous app ecosystem can nevertheless make it the better choice if you also have a strong DTC business.

Shopify B2B Commerce

One important distinction

If by "digital products" you mean things like:

• software licenses
• subscriptions
• downloadable files
• memberships
• API credits
• seats/licenses
• digital services

…then I'd narrow the list differently. Traditional B2B ecommerce platforms are excellent at physical SKUs + customer-specific pricing + terms, but software/subscription products introduce another layer: provisioning, renewals, usage, entitlement management, invoicing, etc.

If you tell me what the physical and digital products actually are and roughly how many customers/SKUs you have, I can narrow this down to the 2–3 platforms that best fit your exact model, including whether you can avoid custom development.

Yes. What you’re describing is essentially B2B ecommerce / digital commerce with account-level commercial terms:

• Physical + digital products in one catalog
• A price book/catalog per customer (or customer group)
• Customer-specific SKU prices
• Net 15/30/60 or other payment terms
• Purchase orders / invoicing
• Quotes and negotiated pricing
• Customer-specific product visibility
• Ideally contracts, credits, tax rules, and ERP/accounting integration

Best fits

BigCommerce B2B Edition is probably the closest match out of the box. It supports company accounts, customer-specific price lists, account-specific catalogs, credit management, POs, and payment terms such as Net 60. www.bigcommerce.com

BigCommerce B2B

Shopify B2B is also quite capable. Its B2B company profiles can have attached price lists/catalogs and negotiated payment terms, with the appropriate prices and terms applied when the buyer logs in. www.shopify.com

Shopify B2B

OroCommerce is worth looking at if this is a serious B2B operation rather than a conventional ecommerce store. Its pricing engine explicitly supports customer-specific pricing and custom pricebooks, alongside accounts, contracts, quotes, and B2B workflows. oroinc.com

OroCommerce

One important distinction

If by “digital products” you mean things like:

• software licenses
• subscriptions
• downloadable files
• digital services
• API credits
• training/courses

then I'd evaluate the platforms differently. The B2B pricing/account infrastructure is relatively easy; entitlements, recurring billing, license management, and digital fulfillment can require additional systems.

If you tell me what kinds of physical and digital products you're selling, roughly how many customers/SKUs you have, and whether customers need Net 30/PO/invoicing, I can narrow this down to the 2–3 platforms that fit best and explain what the architecture would look like.

Yes. What you're describing is essentially a B2B commerce platform with account-level catalogs/price books and trade-credit terms. There are several good options.

Best fits

BigCommerce is particularly close to your requirements. Its B2B functionality supports customer-specific price lists down to the SKU level, company accounts, credit, purchase orders, and payment terms such as Net 60. www.bigcommerce.com

BigCommerce B2B

Shopify Plus now has native B2B functionality with company accounts, catalogs, customer-specific pricing, payment terms, tax exemptions, and multiple buyers/locations. www.shopify.com

Shopify B2B

OroCommerce is worth looking at if "price book" really means different negotiated pricing for individual accounts, complex contracts, tiered pricing, ERP-synced pricing, quotes, etc. Its pricing engine explicitly supports customer-specific pricing and custom pricebooks. oroinc.com

OroCommerce

One important distinction

If by digital products you mean things like:

• software licenses
• subscriptions
• downloadable files
• digital services
• courses/content
• API credits

then I'd narrow the field differently. A lot of B2B ecommerce platforms are excellent for physical wholesale but treat digital products as an afterthought.

If you tell me what you're selling (e.g. physical inventory + SaaS/software + services) and roughly how many customers/SKUs, I can recommend the 2–3 platforms that fit best and explain how I'd structure the customer price books and payment terms.

Yes. What you’re describing is essentially B2B commerce with account-level price books + negotiated payment terms, and several platforms support it.

Best fits

BigCommerce is probably the closest match to your description. Its B2B functionality supports customer groups, SKU-level price lists, individual-company pricing, purchase orders, credit, and company-level payment terms ranging from due-on-receipt through Net 60. www.bigcommerce.com

Shopify B2B is also quite capable: you can associate catalogs/price lists and payment terms with specific company locations, so Customer A can see one set of prices and have Net 30 while Customer B sees different prices and has Net 60. help.shopify.com

One important distinction

If by "price books" you mean something like:

Customer A → Product X = $73, Product Y = $118
Customer B → Product X = $69, Product Y = $132
Customer C → Product X = $81, Product Y = $105

plus each customer has their own Net 30 / Net 45 / Net 60 / credit limit / PO rules

then I'd lean BigCommerce B2B Edition or OroCommerce, rather than a conventional Shopify setup.

If you're also selling digital products/services alongside physical products—for example, licenses, subscriptions, downloadable assets, training, or SaaS—I'd evaluate the platforms a little differently because digital fulfillment and B2B contracting can become the limiting factor.

If you tell me what the products are and roughly how many customers/SKUs you have, I can narrow this down to 2–3 platforms and explain which one I'd choose.

Yes. What you’re describing is usually called a B2B commerce platform (or wholesale/e-commerce portal) with account-based pricing, price books, and payment terms. Several platforms support selling a mix of digital products, physical products, subscriptions, services, or licenses while showing different catalogs and prices to different customers.

Some strong options:

www.shopify.com

For your exact requirements:

1. Customer-specific price books

Look for:

• Account-level price lists
• Contract pricing
• Customer-specific SKUs/catalog visibility
• Volume tiers
• Region/channel pricing

Platforms like OroCommerce and Elastic Path are particularly strong here. oroinc.comwww.elasticpath.com

2. Custom payment terms

You probably want:

• Net 15 / Net 30 / Net 60 / Net 90
• PO checkout
• Invoice billing
• Credit limits
• Customer approval workflows

Shopify Plus supports B2B company profiles with payment terms and invoicing features, while other enterprise B2B platforms often integrate with ERP/accounting systems for AR workflows. oroinc.comwww.shopify.comwww.elasticpath.com

3. Digital + physical products

This is where platform choice matters:

• Digital downloads, licenses, subscriptions, memberships: Shopify Plus, Elastic Path, custom headless commerce approaches
• Complex physical fulfillment + wholesale: OroCommerce, TrueCommerce, Spree
• Hybrid (physical product + SaaS/license/service): Elastic Path or a composable stack is often a better fit

www.shopify.comoroinc.comwww.elasticpath.com

A typical architecture for this kind of business looks like:

Commerce platform
→ product catalog + checkout + customer portals
CRM/ERP
→ customer accounts + negotiated pricing + invoices
Payment system
→ cards/ACH + terms + credit
Digital delivery system
→ licenses, downloads, subscriptions, entitlements

If you’re selling things like software licenses + hardware, training + equipment, or wholesale products + subscriptions, the best choice can differ quite a bit. The key questions are:

1. How many customers need unique pricing (10s, 100s, 10,000s)?
2. Do customers buy on credit terms or mostly card/ACH?
3. Do you need ERP integration (NetSuite, SAP, Dynamics, QuickBooks, etc.)?
4. Are digital products downloads, SaaS subscriptions, licenses, or services?

Yes. What you’re describing is essentially a B2B commerce platform with account-level pricing and credit terms—and several platforms can do it.

Strongest fits

BigCommerce B2B Edition is probably the first one I'd investigate. It supports price lists that can be assigned to individual companies/customer groups, customer-specific catalogs, company accounts, and account-level payment terms such as Net 30/60. www.bigcommerce.comdocs.bigcommerce.com

BigCommerce B2B Edition

OroCommerce is particularly interesting if "price book" means genuinely complex contractual pricing. Its pricing engine supports customer-specific pricing, custom pricebooks, tiers, contracts, bundles, etc., and it is designed around B2B accounts and workflows. oroinc.com

OroCommerce

Shopify Plus can also handle company accounts, customer-specific catalogs/price lists and payment terms. It's attractive if you want the broader Shopify ecosystem, although highly sophisticated B2B pricing/accounting requirements can lead to additional integrations. www.uncap.com

Shopify B2B

The important distinction

If your requirements are something like:

Customer A sees products 1–100 at Price Book A and gets Net 30.
Customer B sees products 1–50 at Price Book B and gets Net 60.
Customer C gets individually negotiated SKU prices, a credit limit, PO checkout, and invoices.
Some products are downloadable/software/subscriptions while others ship physically.

Then yes, this is absolutely supported by modern B2B platforms. BigCommerce explicitly supports customer-specific pricing/catalogs and account-level payment terms, while Virto goes even further with contract/account-level pricing and catalogs. docs.bigcommerce.com

If you tell me what you're actually selling (e.g. software licenses + hardware, wholesale goods + PDFs, SaaS + services, etc.) and roughly how many customers/SKUs, I can narrow this down to the 2–3 platforms I'd actually consider, including which one handles your pricing/terms model most cleanly.

Yes. What you’re describing is essentially B2B commerce / wholesale ecommerce with account-specific pricing and terms. A few platforms fit particularly well:

My top picks

1. BigCommerce B2B Edition — probably the closest match

BigCommerce explicitly supports price lists assigned to individual companies/customer groups, including SKU-level pricing. Its B2B functionality also supports company-level payment terms such as Net 60, purchase orders, invoices, credit limits, quotes, and buyer accounts. docs.bigcommerce.com

BigCommerce B2B

This is especially attractive if you want something relatively turnkey rather than building a commerce system yourself.

2. OroCommerce — strongest if B2B complexity is the priority

Oro is designed around B2B rather than adapting a primarily B2C platform. Its pricing engine supports customer-specific pricing, custom price books, tiered pricing, contracts, and ERP-synchronized pricing, alongside corporate accounts and B2B workflows. oroinc.com

OroCommerce

I'd look seriously at this if each customer can have substantially different commercial rules.

3. Shopify B2B — best if you want Shopify's ecosystem

Shopify now has native B2B capabilities beyond Plus as well. Companies can have multiple buyers/locations, customer-specific catalogs and pricing, payment terms, and different payment methods. However, some of the more advanced catalog/customer-specific capabilities remain Plus-only. apps.shopify.com

Shopify B2B

One important distinction

If by "price book" you mean:

Customer A gets SKU 123 for $87, Customer B gets it for $79, Customer C gets a 35% discount, and each has their own Net-30/Net-60 terms

then BigCommerce and OroCommerce are particularly well suited.

If you additionally need things like:

• contracts with effective/expiration dates
• customer-specific product catalogs
• negotiated prices by SKU
• different currencies
• credit limits
• purchase orders
• invoice payments
• sales-rep-assisted ordering
• quotes that become orders
• approval workflows
• ERP/accounting synchronization
• digital licenses/subscriptions alongside physical products

then I'd lean OroCommerce or BigCommerce B2B Edition, depending on how much customization you need.

If you tell me roughly what you're selling and how your customer pricing/terms work, I can narrow this down to the 2–3 platforms that fit best and explain what you'd need to configure versus build.

Yes. What you’re describing is essentially B2B commerce with account-level price books + account-specific payment terms, and there are several platforms that can handle it.

Best fits

Shopify Plus is surprisingly close to your requirements. Its B2B functionality supports company profiles, customer-specific catalogs and pricing, and payment terms; Shopify also supports digital products alongside physical products. www.shopify.com

Shopify B2B

BigCommerce may actually be my first choice if B2B is the core business. It supports SKU-level price lists, customer groups, account-specific payment options, purchase orders, credit, and company-level terms. www.bigcommerce.com

BigCommerce B2B

OroCommerce is worth looking at if your pricing model is complicated—for example, each customer can have its own negotiated price book, product assortment, minimums, contract pricing, approval rules, and payment terms. Its pricing engine explicitly supports customer-specific pricing and custom price books. oroinc.com

OroCommerce

If your model is something like this

Customer: ABC Corp
Product A → $125
Product B → $47
Product C → $900
Payment → Net 45
Credit limit → $25,000
Products visible → A, B, C, F, G
Some products → physical
Some products → downloadable/software/license
Multiple employees → all belong to ABC Corp

Then BigCommerce, Shopify Plus, and OroCommerce are the three I'd investigate first.

One important distinction: if by digital products you mean downloadable files, Shopify handles that quite nicely. If you mean software licenses, subscriptions, digital services, usage-based products, or recurring contracts, the architecture becomes more specialized and I'd weight the platforms differently. Shopify can support those scenarios, but you may need apps/customization. oroinc.comhelp.shopify.com

If you tell me what you're selling (e.g. wholesale products + PDFs, software licenses + hardware, services + physical goods) and roughly how many B2B customers/SKUs, I can narrow this down to the 2–3 platforms that actually fit, including approximate cost and how they'd model the price books/terms.