ChatGPT answers, unedited

Yes. If by salesperson-assisted ordering you mean a rep can select a business account, see its customer-specific pricing/history, build or share a cart, create a quote, and ultimately place an order on the customer's behalf, several B2B commerce platforms support this.

Particularly relevant options

• **** — Very close to your description

Yes. What you’re describing is a fairly specific B2B commerce / sales-rep-assisted ordering workflow:

• A business/customer account has multiple users.
• A salesperson can act on behalf of that account.
• The rep can build or edit the customer’s cart.
• Customers and reps can share or hand off carts.
• Reps can create quotes and turn them into orders.
• Both sides can see order history, open orders, pricing, etc.
• Ideally, everything remains tied to the same company/account rather than creating separate consumer orders.

Several platforms support much of this:

Particularly relevant options

SparkLayer is very close to your description. Its sales-rep portal lets reps switch between customer accounts, see customer-specific pricing and purchase history, build carts, and complete orders on behalf of buyers. It also has a quoting/negotiation workflow where quotes can be converted to orders. SparkLayer B2B eCommerce

sparklayer.io

CommerceWeave is particularly focused on the salesperson-assisted model. Reps select a customer account and see its pricing, inventory, open orders and account information; they can place orders or submit quotes on the customer's behalf, with rep activity recorded in the order history. CommerceWeave

commerceweave.com

Pepperi combines B2B ecommerce with a sales-rep order-taking application. Its B2B storefront supports shopping carts and order history, while its rep application lets salespeople take orders against customer accounts. B2B Commerce Platform | Pepperi Pepperi Support

pepperi.com

Core dna has explicit account and sales-rep portals. Its sales-rep portal includes placing orders, building quotes, quote history, account rules, credit status and approvals, while the buyer portal exposes orders and account history. Coredna

signin.coredna.com

If you're already on Shopify

There are also newer Shopify-based approaches. Mify FieldB2B, for example, gives reps a portal where they can select assigned companies, build carts, create quotes, and convert quotes into Shopify draft orders. Shopify App Store

apps.shopify.com

The important distinction is that "sales rep can create an order" isn't necessarily the same as "shared cart between buyer and salesperson." If the latter is a hard requirement, I'd specifically test the handoff workflow: buyer starts cart → rep opens same cart → rep modifies/quotes it → buyer reviews/approves → order → both see the resulting order history.

If you tell me what ecommerce/ERP stack you currently use (e.g. Shopify, BigCommerce, Magento/Adobe Commerce, Salesforce, NetSuite, SAP), I can narrow this to the software that actually supports that workflow without requiring a custom build.

Yes. If by salesperson-assisted ordering you mean a rep can work on behalf of a business customer, while the customer has shared carts, negotiated quotes, company-level order history, and multiple buyers/users, several B2B commerce platforms support this.

Strong candidates

• Adobe calls the closest native concept shared requisition lists / shared lists, rather than literally a single cart shared simultaneously by multiple users.

1. Adobe Commerce B2B

This is particularly close to the workflow you described. Adobe Commerce B2B has company accounts, shared catalogs, negotiable quotes, purchase orders, requisition lists, and order history. Sellers can also create quotes on behalf of company buyers. Experience League Experience League

Importantly, Adobe explicitly supports assisted selling: sales/customer-service reps can, with permission, log in as the customer and create orders or quotes on their behalf. Its customer account experience also exposes quote and order history. Adobe for Business

Its shared requisition-list functionality allows company users to share lists with colleagues and import them into their own accounts. Experience League Experience League

experienceleague.adobe.com

2. Spryker

Spryker is unusually explicit about this particular use case. Its B2B Suite lists:

• Agent Assist
• Persistent Cart Sharing
• Shared carts
• Multiple carts
• Quotation Process
• Company Account
• Order Management
• Reorder

as B2B capabilities. Spryker Documentation

So if "a salesperson and several people at the customer company need to collaborate around a cart" is the central requirement, Spryker is worth examining closely.

docs.spryker.com

What I'd investigate first

If your workflow is something like:

Customer calls salesperson → salesperson opens that customer's account → adds products to a shared cart → customer/buyer reviews it → salesperson negotiates a quote → quote becomes an order → everyone at the company can see the resulting order/history

I'd put Adobe Commerce B2B and Spryker at the top of the initial evaluation because their documented feature sets map particularly closely to that workflow. Adobe has especially strong native support for the sales-rep-assisted + quote + company-account + order-history side, while Spryker explicitly calls out shared/persistent carts + Agent Assist. Adobe for Business Spryker Documentation

If you tell me whether you're looking for SaaS vs. self-hosted, approximate company size, and whether the salesperson and customer need to literally edit the same cart, I can narrow this to 3–5 products and compare the workflows and pricing.

Yes. If by salesperson-assisted ordering you mean a rep can enter a customer account, see that account’s pricing/history, build or modify a cart, create a quote, and place the order on the customer’s behalf, several B2B commerce platforms support this.

My top 3

1. Adobe Commerce B2B — probably the closest match if these are hard requirements. Its seller-assisted buying lets an administrator act as the customer, build a cart, and place orders. Its B2B functionality also includes company accounts, negotiated quotes, shared catalogs, requisition lists, purchase orders, and order history. Experience League Experience League Experience League

2. BigCommerce B2B Edition — particularly attractive if you want SaaS rather than a heavily managed/custom platform. B2B Edition includes corporate accounts, sales-rep masquerade, quoting, shared shopping lists, and an invoice/order portal. Its documentation specifically describes reps/sales staff working with B2B accounts and customers reordering from previous orders. BigCommerce BigCommerce

3. SparkLayer — worth considering if you already have a storefront and want to add a B2B layer. Its sales-rep portal lets reps switch between customer accounts, see customer-specific pricing and purchase history, build carts, and complete orders for buyers; it also has quote/negotiation workflows. SparkLayer B2B eCommerce

One important distinction: “shared cart” can mean two different things. If you mean multiple employees of the same business collaboratively building one cart, rather than simply shared shopping lists/requisition lists, I'd narrow the field considerably.

If you tell me whether you're looking for SaaS vs. self-hosted, and roughly how many sales reps/business customers you have, I can give you a tighter shortlist and compare shared-cart behavior, rep permissions, quoting, approvals, order history, ERP integration, and pricing.

Yes. If by salesperson-assisted ordering you mean reps can enter a business/customer account, build a cart on the buyer’s behalf, create/negotiate quotes, and retain account-level order history, there are several strong options.

My shortlist

1. SparkLayer — closest overall match.
Its sales-rep portal explicitly lets reps switch between buyer accounts, see account-specific pricing and purchase history, build carts and complete orders on the buyer's behalf, while its quoting functionality lets buyers and reps negotiate quotes and convert accepted quotes into orders. SparkLayer B2B eCommerce SparkLayer B2B eCommerce

2. WizCommerce — strongest if "shared carts" is central.
WizCommerce specifically advertises multiple carts per customer, professional quotes using customer-specific pricing, conversion of carts to quotes/orders, and visibility into purchase history and active carts. Wiz Commerce

3. CommerceWeave — strongest for ERP-integrated sales reps.
Reps can select a customer account, see that customer's contract pricing, inventory and order history, then place orders or submit quotes on the customer's behalf. It also maintains a rep-specific audit trail. CommerceWeave

4. Zoey — good all-in-one wholesale platform.
It combines customer portals, account order history, rep-assisted ordering, CRM/account activity and quote-to-cart, with ERP integrations such as NetSuite and QuickBooks. Zoey

5. Core dna — good enterprise option.
It provides a dedicated sales-rep portal where reps can build quotes, place orders, view quote history and account information, while buyers retain their own account/order history. Coredna

One important distinction

If by "shared cart" you mean a salesperson creates a cart, the buyer can later open that exact cart, modify/approve it, and both parties see the same working cart, that's a narrower requirement than ordinary "order on behalf of customer."

For that specific workflow, I'd prioritize WizCommerce, SparkLayer, and a configurable platform such as Endora. Endora explicitly supports customer carts, organization approval gates, orders on behalf of customers, and RFQ negotiation where an accepted quote becomes an order without re-entering the line items. Endora Commerce

If you tell me your current platform/ERP (e.g. Shopify Plus, Magento/Adobe Commerce, NetSuite, SAP, Dynamics, etc.) and whether the buyer must be able to edit the salesperson's cart, I can narrow this to the 3 best matches and compare pricing/integration/permissions.

If you mean a B2B commerce platform where a salesperson can help a business customer place orders, including shared carts, quotes, and customer order history, these are some of the main options:

Best fits by use case

• Wholesale/distribution sales reps taking orders for customers:

CommerceWeave, SparkLayer, WizCommerce, and Zoey are designed specifically around rep-assisted B2B ordering. CommerceWeave SparkLayer B2B eCommerce Wiz Commerce

• Enterprise B2B commerce with complex account structures:

Adobe Commerce, BigCommerce B2B Edition, and Salesforce Commerce Cloud are common choices.

• Need CRM-driven sales workflows (account managers, opportunities, approvals):

Salesforce Commerce Cloud paired with Salesforce CRM/CPQ is usually the strongest fit.

Key features to look for:

• Sales rep “act as customer” / “order on behalf of buyer”
• Shared carts or saved carts accessible by multiple buyer users
• Quote negotiation and quote-to-order conversion
• Customer-specific pricing and contracts
• Purchase approvals by company users
• Full order, quote, and cart history
• ERP integration (NetSuite, SAP, Dynamics, etc.)

If you are replacing a phone/email sales-order process for distributors or manufacturers, I would narrow the shortlist to CommerceWeave, SparkLayer, Zoey, WizCommerce, BigCommerce B2B, and Adobe Commerce B2B. CommerceWeave Zoey SparkLayer B2B eCommerce BigCommerce

Software that supports salesperson-assisted ordering with shared carts, quotes, and order history for business accounts is typically found in the B2B ecommerce / wholesale commerce category. Good options include:

Strong matches by requirement

• Sales reps actively selling on behalf of customers:

CommerceWeave, WizCommerce, SparkLayer are especially focused on rep-assisted ordering. CommerceWeave SparkLayer B2B eCommerce Wiz Commerce

• Enterprise account structures (multiple buyers, approvers, locations):

BigCommerce and Adobe Commerce are commonly evaluated for this. BigCommerce B2B Edition specifically includes corporate accounts, sales representative quoting, shared shopping lists, and invoice management. BigCommerce

• Wholesale distributors/manufacturers with ERP integration needs:

Look at CommerceWeave, WizCommerce, and Zoey. CommerceWeave Wiz Commerce Zoey

Key features to verify during evaluation:

• Sales rep “act as customer” or “order on behalf of account”
• Shared carts between buyer and salesperson
• Quote → approval → order conversion
• Customer-specific pricing and contracts
• Multiple buyers per company account
• Order history across self-service and rep-assisted orders
• Audit trail showing who created/modified an order

If you’re choosing for a manufacturer, distributor, wholesale brand, or B2B SaaS-style marketplace, the shortlist would differ.

If you mean B2B commerce software where a salesperson can work inside a business customer's account—not just a generic CRM/order-entry tool—there are several good fits.

Closest matches

1. CommerceUnit — probably the closest match if shared carts + quotes + salesperson assistance + business accounts are all first-class requirements. It explicitly supports reps working alongside buyers, shared carts, quotes, account context, order history, permissions and audit history. CommerceUnit

commerceunit.com

2. WizCommerce / WizOrder — particularly strong for distributors with field sales reps. Reps can maintain multiple carts per customer, create customer-specific quotes, convert carts/quotes into orders, and see purchase/order information. WizCommerce

wizcommerce.com

3. CommerceWeave — strong if the salesperson needs to effectively become the customer for an assisted order. Reps select the account and see its contract pricing, inventory and open orders, then place orders or submit quotes with an audit trail. CommerceWeave

4. Shopify B2B + extensions — a pragmatic option if you already use Shopify. Shopify natively supports B2B companies/company locations, draft orders and sales-assisted ordering; apps can fill the gaps. For example, Extend B2B Shared Carts gives company-level collaborative carts and lets reps view/edit carts and convert them to draft orders. Shopify Help Center Shopify App Store

shopify.com

There are also Shopify apps specifically for the sales-rep + quote side. Mify FieldB2B, for example, lets reps build carts for assigned companies and create quotes that sync into Shopify draft orders. Shopify App Store

5. SparkLayer — a good choice when you want a polished B2B buying portal on top of an existing ecommerce stack. It combines B2B ordering, customer-specific catalogs/pricing, quoting, sales-rep ordering, payment terms and order history. SparkLayer B2B eCommerce

sparklayer.io

If your exact workflow is…

Buyer starts a cart → salesperson joins/edits the same cart → salesperson can negotiate a quote → buyer approves → order is created → both can see the account/order history

I'd shortlist CommerceUnit, Shopify + Extend B2B Shared Carts, and WizCommerce first. CommerceUnit appears to have the most complete native conceptual fit, while Shopify gives you the most ecosystem flexibility. CommerceUnit Shopify App Store WizCommerce

If you tell me your ERP (e.g. SAP, NetSuite, Dynamics, Epicor), ecommerce platform, and whether the salesperson is internal or an external rep, I can narrow this to 3–5 products and compare shared-cart behavior, quote workflow, permissions/impersonation, order history, and pricing side by side.

Yes. If you mean B2B ecommerce software where a salesperson can work alongside a business buyer—building/assisting with carts, creating quotes, and retaining the account’s order history—there are several good fits.

1. OroCommerce — probably the closest match

OroCommerce explicitly supports a workflow where the customer and assigned sales representative work on the same purchasing process. Reps can see a customer's shopping lists, create orders for them, modify line items, apply discounts, and work from existing lists. Customer accounts retain RFQs, quotes, shopping lists, and order history, with the ability to reorder from previous orders. Oro Documentation

That makes Oro particularly interesting if by "shared cart" you mean:

Buyer starts an order → salesperson opens the same account/cart → salesperson changes products/pricing → quote is produced → buyer accepts → order remains in the account history.

2. Salesforce B2B Commerce

Salesforce is another strong enterprise candidate. Its current B2B Commerce capabilities include account-based commerce, carts and checkout, and Salesforce has introduced multi-cart functionality for managing, sharing and checking out multiple carts. Its newer commerce capabilities also explicitly target the handoff between sales reps and buyers and quote-to-cart workflows. Salesforce Salesforce

This is especially compelling if the salesperson relationship already lives in Salesforce.

3. Sana Commerce

Sana is particularly good when the ecommerce site is tightly connected to an ERP. It supports sales agents, customer quotes, quote-to-order conversion, and customer order history. Quotes created by sales managers in the ERP can also appear to the customer in their webstore/order history. Sana Commerce Support Sana Commerce

I'd consider it if the underlying requirement is more "salesperson + ERP + B2B portal" than a purely ecommerce-centric shared cart.

4. Shopify B2B + sales-rep apps

Shopify can achieve this, but the exact experience depends heavily on the app/configuration.

For example, Mify Field B2B provides a sales-rep portal where reps can access assigned companies, build carts, and create quotes; quotes become Shopify draft orders. Shopify App Store Shopify App Store

There are also newer Shopify B2B apps specifically targeting quote-to-order workflows and company accounts. Shopify App Store

My shortlist

If shared salesperson/customer carts are a core requirement, I'd investigate these in this order:

1. OroCommerce — strongest native fit for collaborative B2B selling.
2. Salesforce B2B Commerce — strongest if CRM/sales-rep workflows are central.
3. Sana Commerce — strongest when ERP integration drives the buying process.
4. Shopify B2B + an appropriate sales-rep/quoting app — easiest ecosystem, but more likely to require configuration or extensions.

One important distinction: "shared cart" can mean two different things. If you specifically need the buyer and salesperson to simultaneously see and edit one persistent cart, rather than merely allowing the salesperson to create an order on behalf of the buyer, I would narrow the list further. OroCommerce and Salesforce are the ones I'd examine first.

If you tell me your ERP/CRM (e.g. SAP, NetSuite, Dynamics, Salesforce) and whether the salesperson and buyer need to edit the exact same cart simultaneously, I can give you a much tighter 3–5 product comparison.

Buyer starts an order → salesperson opens the same account/cart → salesperson changes products/pricing → quote is produced → buyer accepts → order remains in the account history.

2. Salesforce B2B Commerce

Salesforce is another strong enterprise candidate. Its current B2B Commerce capabilities include account-based commerce, carts and checkout, and Salesforce has introduced multi-cart functionality for managing, sharing and checking out multiple carts. Its newer commerce capabilities also explicitly target the handoff between sales reps and buyers and quote-to-cart workflows. Salesforce Salesforce

This is especially compelling if the salesperson relationship already lives in Salesforce.

3. Sana Commerce

Sana is particularly good when the ecommerce site is tightly connected to an ERP. It supports sales agents, customer quotes, quote-to-order conversion, and customer order history. Quotes created by sales managers in the ERP can also appear to the customer in their webstore/order history. Sana Commerce Support Sana Commerce

I'd consider it if the underlying requirement is more "salesperson + ERP + B2B portal" than a purely ecommerce-centric shared cart.

4. Shopify B2B + sales-rep apps

Shopify can achieve this, but the exact experience depends heavily on the app/configuration.

For example, Mify Field B2B provides a sales-rep portal where reps can access assigned companies, build carts, and create quotes; quotes become Shopify draft orders. apps.shopify.com apps.shopify.com

There are also newer Shopify B2B apps specifically targeting quote-to-order workflows and company accounts.

My shortlist

If shared salesperson/customer carts are a core requirement, I'd investigate these in this order:

If you mean B2B commerce software where a salesperson can help a customer buy (rep-assisted ordering), with shared carts, quotes, business accounts, and order history, these platforms are strong candidates:

Best fits by use case

• Wholesale distributors / manufacturers with field sales reps:

CommerceWeave, Axim Commerce, SparkLayer CommerceWeave AXIM Commerce SparkLayer B2B eCommerce

• Large enterprise B2B with CRM integration:

Salesforce Commerce Cloud or Adobe Commerce

• Mid-market B2B wanting faster deployment:

BigCommerce or SparkLayer BigCommerce SparkLayer B2B eCommerce

When evaluating, look specifically for these features:

• Rep impersonation / “order on behalf of customer”
• Shared carts between buyer and salesperson
• Quote → approval → order conversion
• Customer-specific pricing and contracts
• Account-level order history
• ERP integration (NetSuite, SAP, Microsoft Dynamics, etc.)
• Audit trail showing who changed carts, quotes, and orders

If you’re choosing for a distributor, manufacturer, wholesale, or enterprise procurement portal, the shortlist would likely be different.

Yes. If by salesperson-assisted ordering you mean a rep can work inside a business customer’s account/cart, create or modify orders, negotiate quotes, while the customer retains shared purchasing history, there are several strong B2B commerce platforms.

1. OroCommerce — closest match

OroCommerce is probably the closest off-the-shelf match to your description. Its sales reps can see customer activity, create orders from scratch or from shopping lists, modify line items, apply discounts, and assist with checkout. Customer accounts retain RFQs, quotes, shopping lists and order history. Oro Documentation Oro Documentation

It also specifically supports buyer impersonation, where the rep can see the buyer's pricing and open cart and help resolve an order. ORO INC.

oroinc.com

2. Adobe Commerce B2B

Adobe Commerce has particularly strong enterprise B2B functionality: company accounts, shared catalogs, negotiated quotes, requisition lists, purchase-order workflows, and sales reps creating orders or quotes on behalf of customers. Experience League Experience League

Its quote system supports negotiation between buyer and seller, including quantities, discounts and communication history. Experience League

business.adobe.com

3. BigCommerce B2B Edition

BigCommerce B2B Edition has corporate accounts, sales-rep quoting, shared shopping lists, invoice/payment history and sales-rep masquerade. BigCommerce

One caveat: its documentation indicates that sales staff have some limitations around directly accessing company shopping lists/carts unless using the appropriate masquerade/super-admin functionality. So I'd investigate the exact assisted-cart workflow carefully if that's your central requirement. BigCommerce

bigcommerce.com

4. Sana Commerce

Sana is particularly interesting if your commerce platform needs to sit closely on top of an ERP. It supports account impersonation, allowing salespeople to support customers or place orders on their behalf, while the customer portal exposes sales documents and order history. Customers can also request quotes or complete orders through the same checkout. Sana Commerce

sana-commerce.com

My shortlist

If your requirements are specifically:

Business account → multiple buyers → salesperson can enter account → shared/open cart → rep can modify cart → quote/negotiation → checkout → persistent order history

I'd evaluate them in this order:

1. OroCommerce — strongest match for complex sales-assisted B2B.
2. Adobe Commerce B2B — strongest if you need extensive customization/enterprise integrations.
3. BigCommerce B2B Edition — attractive if you want SaaS with less infrastructure overhead.
4. Sana Commerce — especially compelling when ERP integration is the center of the architecture.

If you tell me whether you're looking for SaaS vs. self-hosted, and whether the salesperson needs to literally share/modify the customer's live cart (rather than merely impersonate the customer), I can narrow this to the 2–3 systems that actually fit and compare their workflows and pricing.

OroCommerce is probably the closest off-the-shelf match to your description. Its sales reps can see customer activity, create orders from scratch or from shopping lists, modify line items, apply discounts, and assist with checkout. Customer accounts retain RFQs, quotes, shopping lists and order history. Oro Documentation Oro Documentation

It also specifically supports buyer impersonation, where the rep can see the buyer's pricing and open cart and help resolve an order. ORO INC.

oroinc.com

2. Adobe Commerce B2B

Adobe Commerce has particularly strong enterprise B2B functionality: company accounts, shared catalogs, negotiated quotes, requisition lists, purchase-order workflows, and sales reps creating orders or quotes on behalf of customers. Experience League Experience League

Its quote system supports negotiation between buyer and seller, including quantities, discounts and communication history. Experience League

business.adobe.com

3. BigCommerce B2B Edition

BigCommerce B2B Edition has corporate accounts, sales-rep quoting, shared shopping lists, invoice/payment history and sales-rep masquerade. BigCommerce

One caveat: its documentation indicates that sales staff have some limitations around directly accessing company shopping lists/carts unless using the appropriate masquerade/super-admin functionality. So I'd investigate the exact assisted-cart workflow carefully if that's your central requirement. BigCommerce

bigcommerce.com

4. Sana Commerce

Sana is particularly interesting if your commerce platform needs to sit closely on top of an ERP. It supports account impersonation, allowing salespeople to support customers or place orders on their behalf, while the customer portal exposes sales documents and order history. Customers can also request quotes or complete orders through the same checkout.

If you mean a B2B commerce platform where salespeople can help customers buy (rather than just a self-service storefront), look for these capabilities:

• Sales rep–assisted ordering / “order on behalf of customer”
• Shared or collaborative carts
• Quote creation, negotiation, and quote-to-order conversion
• Business account portals with customer-specific pricing
• Order history, reorder tools, and account visibility
• Rep permissions and audit trails

Platforms that support many or most of these workflows include:

Best fits by use case

• Wholesale distributor / manufacturer with field sales reps:

CommerceUnit, CommerceWeave, WizCommerce CommerceWeave CommerceUnit Wiz Commerce

• Need reps to negotiate quotes and convert them into orders:

SparkLayer, Core dna, Zoey Zoey Core dna SparkLayer B2B eCommerce

• Already using Shopify and want B2B sales rep workflows:

Shopify Plus with B2B sales tooling/custom development. Shero Commerce

If your requirement is specifically “sales rep and buyer edit the same cart together in real time” (true shared cart/collaborative buying), that narrows the field considerably—many platforms support rep-created carts, but fewer support a live shared workspace. CommerceUnit Wiz Commerce

I can also provide a shortlist specifically for SAP/ERP-integrated distributors, Shopify B2B, Magento/Adobe Commerce, or large enterprise procurement workflows.

Yes. If you mean B2B commerce software where a salesperson can work directly inside a business customer's account—building/editing a shared cart, preparing quotes, and seeing the customer's prior orders—there are several good fits.

My top picks

1. SparkLayer — closest overall match

SparkLayer explicitly supports reps switching between buyer accounts, seeing customer-specific pricing and purchase history, building carts and completing orders on the customer's behalf, plus a quoting workflow where quotes can be negotiated and converted directly into orders. SparkLayer B2B eCommerce SparkLayer B2B eCommerce

sparklayer.io

2. WizCommerce — strongest for sales-rep order taking

WizOrder is particularly explicit about the workflow you're describing: reps can have multiple carts per customer, generate customer-specific quotes, convert quotes to ERP-synced orders, and see purchase history and active carts. Wiz Commerce

wizcommerce.com

3. CommerceUnit — strongest if "shared" really means collaborative

CommerceUnit describes shared carts, quotes, notes, activities and follow-ups between customer and sales rep, alongside sales-assisted cart building and account-level documents/order information. CommerceUnit

commerceunit.com

4. Core dna — strong enterprise option

Core dna combines sales-rep portals with quote history, account context, open orders, pricing and approvals. Its quote-to-order workflow can also integrate with ERP systems such as SAP, NetSuite and Microsoft Dynamics 365. Core dna

coredna.com

One important distinction

If by "shared carts" you specifically mean:

Buyer starts a cart → salesperson can open that exact cart → salesperson modifies it → buyer and salesperson can both see the same cart → cart can become a quote/order

then I'd narrow the field considerably. SparkLayer and CommerceUnit look particularly relevant, while WizOrder is stronger if the model is more sales rep owns multiple carts for a customer rather than one collaboratively edited cart.

There is also a Shopify-specific Extend B2B Shared Carts app that explicitly provides company-level saved carts and lets sales reps view/edit carts, convert them to draft orders, and impersonate customers. Shopify App Store

apps.shopify.com

If you tell me what platform/ERP you're using (e.g. Shopify Plus, Salesforce Commerce, NetSuite, SAP, Dynamics), I can narrow this to the 3–5 products that actually fit your stack and compare shared-cart behavior, quoting, rep permissions, customer approval, and order-history UX.

Yes. What you’re describing is a B2B commerce / assisted-selling platform where a salesperson can act on behalf of a business account, collaborate on a cart, generate a quote, and retain the resulting order in the customer’s history.

The strongest fits I found are:

1. Adobe Commerce — probably the closest match

Adobe Commerce's B2B functionality supports company accounts, multiple buyers, sales-rep-assisted ordering, negotiable quotes, and order history. A sales representative can create a quote on behalf of a company buyer, while buyers can also initiate quotes from their cart. Adobe explicitly supports reps logging in as customers to create orders or quotes on their behalf. Experience League Adobe for Business

experienceleague.adobe.com

Best if: you need sophisticated account hierarchies, negotiated pricing, approvals, catalogs, and a true enterprise B2B workflow.

2. SAP Commerce Cloud

SAP Commerce has an Assisted Service Module specifically for sales reps. Reps can create/modify quotes for buyers, and the B2B account area includes saved carts, quotes, order history, and reordering. SAP Help Portal SAP Help Portal

Best if: you're already heavily invested in SAP/ERP and need deep enterprise integration.

3. BigCommerce B2B Edition

BigCommerce B2B Edition has sales-representative quoting, corporate accounts, shared shopping lists, company users/hierarchies, and invoice/order management. Its buyer portal also supports reps assisting customers through a masquerade function. BigCommerce BigCommerce

One nuance: BigCommerce's native model is more shared shopping lists + rep-assisted/masquerade workflows than a literal "two people simultaneously editing the same cart." BigCommerce

bigcommerce.com

4. Zoey

Zoey is particularly interesting if your use case is wholesale/distribution with field sales reps. It combines a buyer portal with rep ordering, order management, CRM/account information, and order history. Its reps can place orders for customers and continue receiving sales credit. Zoey

zoey.com

5. Shopify Plus

Shopify can do much of this, but I'd distinguish it from the three platforms above. Shopify B2B itself handles companies, company locations, buyers, catalogs and orders, while sophisticated rep-assisted quoting/shared-cart functionality often comes from apps or custom development.

For example, current Shopify-focused solutions provide rep portals where reps can build orders, create quotes/draft orders, apply customer-specific pricing, and track order history. Dualsided Shero Commerce

If "shared cart" is the key requirement

I'd narrow the shortlist to:

1. Adobe Commerce B2B — strongest all-around enterprise option.
2. SAP Commerce Cloud — strongest if SAP is already your ecosystem.
3. BigCommerce B2B Edition — probably the best balance of B2B functionality and implementation simplicity.
4. Zoey — particularly compelling for wholesale + field sales.
5. Shopify Plus — attractive if you're already on Shopify, but expect apps/customization for the full assisted-selling experience.

If by shared cart you specifically mean “a buyer starts a cart, invites their salesperson, and both can see/edit that same cart before converting it into a quote/order”, that's a narrower requirement. I would evaluate the platforms differently for that exact workflow, because "sales rep can order on behalf of customer" isn't necessarily the same thing as a genuinely collaborative cart.

1. Adobe Commerce — probably the closest match

Adobe Commerce's B2B functionality supports company accounts, multiple buyers, sales-rep-assisted ordering, negotiable quotes, and order history. A sales representative can create a quote on behalf of a company buyer, while buyers can also initiate quotes from their cart. Adobe explicitly supports reps logging in as customers to create orders or quotes on their behalf. Experience League Adobe for Business

experienceleague.adobe.com

Best if: you need sophisticated account hierarchies, negotiated pricing, approvals, catalogs, and a true enterprise B2B workflow.

2. SAP Commerce Cloud

SAP Commerce has an Assisted Service Module specifically for sales reps. Reps can create/modify quotes for buyers, and the B2B account area includes saved carts, quotes, order history, and reordering. SAP Help Portal SAP Help Portal

Best if: you're already heavily invested in SAP/ERP and need deep enterprise integration.

3. BigCommerce B2B Edition

BigCommerce B2B Edition has sales-representative quoting, corporate accounts, shared shopping lists, company users/hierarchies, and invoice/order management. Its buyer portal also supports reps assisting customers through a masquerade function. BigCommerce BigCommerce

One nuance: BigCommerce's native model is more shared shopping lists + rep-assisted/masquerade workflows than a literal "two people simultaneously editing the same cart." BigCommerce

bigcommerce.com

4. Zoey

Zoey is particularly interesting if your use case is wholesale/distribution with field sales reps. It combines a buyer portal with rep ordering, order management, CRM/account information, and order history. Its reps can place orders for customers and continue receiving sales credit. zoey.com

zoey.com

5. Shopify Plus

Shopify can do much of this, but I'd distinguish it from the three platforms above. Shopify B2B itself handles companies, company locations, buyers, catalogs and orders, while sophisticated rep-assisted quoting/shared-cart functionality often comes from apps or custom development.

For example, current Shopify-focused solutions provide rep portals where reps can build orders, create quotes/draft orders, apply customer-specific pricing, and track order history.

If "shared cart" is the key requirement

I'd narrow the shortlist to:

If you're looking for B2B commerce software where a salesperson can actively help a business customer build an order, while supporting shared carts/lists, quotes, and order history, a few platforms stand out:

1. OroCommerce — probably the closest match

OroCommerce is particularly strong if your workflow is “customer + salesperson collaborate on the same purchase.” Its documentation says assigned sales reps can see customer shopping lists, create orders for customers, add/remove line items, apply discounts, and assist with fulfillment. Customer accounts retain shopping lists, RFQs, quotes, and order history. Oro Documentation Oro Documentation

It also supports buyer impersonation, where the rep can see the buyer's pricing and open cart and help resolve an order. Oro's current B2B materials specifically describe reps building quotes/orders and working with a buyer's open cart. ORO INC.

oroinc.com

2. BigCommerce B2B Edition

BigCommerce B2B Edition has a very explicit feature set around corporate accounts + sales-rep quoting + shared shopping lists. Sales representatives can manage assigned company accounts and quotes, while Super Admins can use masquerade to enter the buyer experience and place orders on the company's behalf. BigCommerce BigCommerce

Buyers can share shopping lists, turn them into quotes, add them to carts, and reorder from past orders. Its APIs also expose company accounts, orders, quotes, sales staff, and shopping lists, which is useful if you're integrating it with a CRM/ERP. BigCommerce BigCommerce

bigcommerce.com

3. Sana Commerce

Sana is particularly compelling if the business already runs Microsoft Dynamics or SAP and wants the commerce experience tightly integrated with the ERP. Sales agents can represent a customer in the storefront and place orders on that customer's behalf. Sana Commerce Support

It supports quotes and quote-to-order conversion, and B2B customers can see orders, quotes and other ERP sales documents in their account history. It also supports reorder/edit-order functionality and customer-specific pricing. Sana Commerce Support Sana Commerce Support

sana-commerce.com

My shortlist

If shared cart + salesperson collaboration is the key requirement, I'd rank them:

1. OroCommerce — strongest native collaborative sales-rep/B2B workflow.
2. BigCommerce B2B Edition — strongest combination of modern SaaS commerce, B2B accounts, quoting and APIs.
3. Sana Commerce — especially attractive when ERP integration is the primary consideration.

One important distinction: “shared cart” can mean different things. If you mean a salesperson and buyer literally work on the same live cart, rather than simply sharing a saved shopping list, OroCommerce deserves the closest look. BigCommerce's native model is more centered on shared shopping lists plus sales-rep masquerade. Oro Documentation BigCommerce

If you tell me your ERP/CRM (e.g. SAP, Dynamics, NetSuite, Salesforce) and whether you need true real-time shared carts, I can narrow this to the best 2–3 options and compare licensing, architecture, and workflow fit.

oroinc.com

2. BigCommerce B2B Edition

BigCommerce B2B Edition has a very explicit feature set around corporate accounts + sales-rep quoting + shared shopping lists. Sales representatives can manage assigned company accounts and quotes, while Super Admins can use masquerade to enter the buyer experience and place orders on the company's behalf. BigCommerce BigCommerce

Buyers can share shopping lists, turn them into quotes, add them to carts, and reorder from past orders. Its APIs also expose company accounts, orders, quotes, sales staff, and shopping lists, which is useful if you're integrating it with a CRM/ERP. BigCommerce BigCommerce

bigcommerce.com

3. Sana Commerce

Sana is particularly compelling if the business already runs Microsoft Dynamics or SAP and wants the commerce experience tightly integrated with the ERP. Sales agents can represent a customer in the storefront and place orders on that customer's behalf. Sana Commerce Support

It supports quotes and quote-to-order conversion, and B2B customers can see orders, quotes and other ERP sales documents in their account history. It also supports reorder/edit-order functionality and customer-specific pricing. Sana Commerce Support Sana Commerce Support

sana-commerce.com

My shortlist

If shared cart + salesperson collaboration is the key requirement, I'd rank them:

Yes. If you mean B2B commerce software where a sales rep can work inside a business customer's account, build a cart together/on their behalf, create or negotiate quotes, and retain a shared order history, several platforms fit.

The strongest matches

1. SparkLayer — probably the cleanest match if you're on Shopify or BigCommerce. Its Sales Rep Portal lets reps switch between customer accounts, see account-specific pricing and purchase history, build carts, and place orders on the buyer's behalf. Its quote workflow supports negotiation and converting confirmed quotes directly into orders. SparkLayer B2B eCommerce

2. WizCommerce — particularly strong if you have a field-sales/wholesale distribution model. Reps can have multiple carts per customer, generate customer-specific quotes, convert carts to orders, and access purchase history. Its ordering portal also combines orders placed by buyers, reps, and the ERP into one account history. Wiz Commerce Wiz Commerce

3. CommerceUnit — the most explicit match to your phrase "shared carts." It describes authorized reps and buyers working together, with shared carts, quotes, notes, activities and follow-ups, plus account-level permissions and order history. commerceunit.com

4. Endora Commerce — worth considering if this is a custom/enterprise B2B requirement. It supports orders placed on behalf of customers, organization-level carts, RFQ/quote negotiation, quote-to-order conversion, and reordering from previous orders. commerce.endora.software

If "shared cart" is the key requirement

I'd shortlist CommerceUnit, SparkLayer, and WizCommerce first.

There's an important distinction, though: many B2B platforms support "sales rep places an order on behalf of customer", but that's not necessarily the same as a true collaborative/shared cart where both the buyer and salesperson can work on the same cart before submission.

If you tell me your stack (e.g. Shopify, BigCommerce, Salesforce, SAP, NetSuite, custom) and whether you need buyer + rep simultaneously editing the cart, I can narrow this to the 3–5 best options and compare their exact workflows and pricing.

Yes. If by salesperson-assisted ordering you mean a rep can work with a business account, build/manage the cart, create a quote, place or convert the order, and retain the buyer's shared order history, there are several strong options.

Best matches

• bigcommerce.com — strongest overall fit. It has company accounts with multiple users, sales-rep quoting/masquerade, shared shopping lists, buyer roles/approvals, quotes, and company-wide order history. BigCommerce explicitly describes shared carts/shopping lists, quote management, and multi-user account hierarchies. BigCommerce BigCommerce BigCommerce
• sap.com — strongest enterprise/complex-account option. Its Assisted Service Module lets sales/service personnel access and work with a customer's cart/account, while Commerce Quotes supports sales-rep-created quotes and quote-to-order workflows. SAP Help Portal SAP Help Portal
• zoey.com — strong wholesale/distributor option. It combines customer portals and order history with a native rep app, customer-specific ordering, quote-to-cart, and order-management functionality. Zoey
• sparklayer.io — good if you already have Shopify or another storefront. It provides B2B catalogs/pricing, quoting, sales-rep ordering, buyer order history, and payment/accounting integrations. SparkLayer B2B eCommerce
• wizcommerce.com — particularly interesting for field-sales teams. Its rep app supports multiple carts per customer, customer-specific pricing, quote generation, quote-to-order conversion, and visibility into purchase history and active carts. Wiz Commerce
• aximcommerce.com — worth evaluating for distributors/manufacturers. It specifically supports reps placing orders for customers, managing quotes, saved shopping lists, and viewing customer order history within an ERP-integrated B2B platform. Axim Commerce

My shortlist

If "shared carts" is a hard requirement, I'd start with BigCommerce B2B Edition, WizCommerce, and Zoey. BigCommerce is particularly well documented for company-level purchasing: multiple users can operate within the same company account, shopping lists can be shared, quotes can be generated from carts/lists, and company users can view order history. BigCommerce BigCommerce

If you tell me whether you're a manufacturer, distributor, or B2B retailer—and what ERP/CRM you use (e.g. SAP, NetSuite, Salesforce, Dynamics), I can narrow this to the 2–3 systems that best fit and compare their rep workflow, shared-cart behavior, permissions, pricing, and integrations.

Yes. If you mean B2B/wholesale software where a salesperson can work inside a business customer’s account, collaborate on carts, create quotes, place orders, and retain a shared order history, there are several good fits.

My strongest matches

1. WizCommerce — probably the closest match to your description. Reps can create multiple carts for a customer, generate quotes using customer-specific pricing, convert carts/quotes to orders, and see purchase history and active carts. Its B2B portal also consolidates buyer- and rep-created orders into the customer's order history. Wiz Commerce Wiz Commerce

wizcommerce.com

2. Axim Commerce — particularly interesting if you're a distributor. It explicitly supports reps placing orders on behalf of customers, managing quotes, saved shopping lists, and viewing customer order history, with ERP integration. AXIM Commerce

aximcommerce.com

3. Shopamine — strong on the "rep becomes the customer" workflow: reps can log in, use the customer's pricing, place orders for them, and send orders for customer approval. Shopamine

shopamine.com

4. CommerceUnit — worth investigating if by "shared carts" you mean a company-wide collaborative workspace where buyers, managers, and sales reps can work on carts, quotes, notes, and activities. Its feature set explicitly lists shared carts alongside quotes and account records. CommerceUnit

commerceunit.com

5. Shopify B2B + an appropriate sales-rep/shared-cart layer — a viable route if you're already on Shopify. For example, Extend B2B Shared Carts lets buyers collaborate on company carts with permissions/approvals while reps can view/edit carts, convert them to draft orders, and act on behalf of customers. Shopify App Store

shopify.com

One important distinction

There are really two different products hiding in your requirements:

• Rep-assisted ordering: "My salesperson opens Acme Corp's account, sees its negotiated pricing, builds a cart with the buyer, creates a quote, and submits the order."
• Collaborative company cart: "Three employees at Acme Corp and our salesperson can all access/edit the same cart, with approvals and an audit trail."

If you need both, I'd shortlist WizCommerce, CommerceUnit, and a Shopify B2B implementation with a shared-cart/rep-ordering solution first.

If you tell me whether you're a manufacturer, distributor, or B2B retailer, and whether you're currently on Shopify, BigCommerce, Magento/Adobe, Salesforce, or an ERP, I can narrow this to the 3 best platforms and compare pricing, integrations, permissions, shared-cart behavior, quoting, and rep impersonation.

2. Axim Commerce — particularly interesting if you're a distributor. It explicitly supports reps placing orders on behalf of customers, managing quotes, saved shopping lists, and viewing customer order history, with ERP integration. AXIM Commerce

aximcommerce.com

3. Shopamine — strong on the "rep becomes the customer" workflow: reps can log in, use the customer's pricing, place orders for them, and send orders for customer approval. Shopamine

shopamine.com

4. CommerceUnit — worth investigating if by "shared carts" you mean a company-wide collaborative workspace where buyers, managers, and sales reps can work on carts, quotes, notes, and activities. Its feature set explicitly lists shared carts alongside quotes and account records. commerceunit.com

commerceunit.com

5. Shopify B2B + an appropriate sales-rep/shared-cart layer — a viable route if you're already on Shopify. For example, Extend B2B Shared Carts lets buyers collaborate on company carts with permissions/approvals while reps can view/edit carts, convert them to draft orders, and act on behalf of customers.

Yes. If by salesperson-assisted ordering you mean a rep can work inside a business customer’s account, build/modify a cart, create or negotiate a quote, convert it to an order, and see the customer’s historical orders, several B2B commerce platforms fit.

The two strongest matches

OroCommerce is probably the closest match to your description. Its sales reps can see customer shopping activity, create orders from scratch or from existing shopping lists, modify line items, apply discounts, create quotes, and access customer order/payment history. Customer RFQs, quotes, orders and shopping lists synchronize with the back office. Oro Documentation ORO INC.

Adobe Commerce B2B is another very strong option. Sales reps can log in as a customer and create orders or quotes on their behalf. Its B2B functionality includes company accounts, shared catalogs, negotiable quotes, purchase approvals, and customer access to quote/order history. Adobe Business Experience League

One nuance: if "shared cart" specifically means the salesperson and buyer simultaneously work on the same cart, rather than simply the rep being able to access/modify the customer's cart, I'd narrow the field further. OroCommerce and specialized sales-ordering products such as WizCommerce are particularly worth investigating. WizCommerce explicitly supports multiple carts per customer, customer-specific pricing, quotes, ERP-synced orders, purchase history and active-cart visibility. Wiz Commerce

If you tell me whether you're looking for (a) SaaS vs. self-hosted, (b) approximate company size, and (c) whether "shared cart" must be truly collaborative/real-time, I can give you a much tighter shortlist of 3–5 products.

Yes. If by salesperson-assisted ordering you mean a sales rep can act on behalf of a business customer, build/modify an order or cart, handle quotes, and access the customer’s prior orders, there are several strong B2B commerce platforms.

• Adobe calls these requisition lists rather than shared carts.

1. BigCommerce B2B Edition — probably the closest match

BigCommerce B2B Edition has unusually direct support for the workflow you're describing.

• Sales reps: sales staff can be assigned to company accounts; Super Admins can masquerade as a buyer and place orders or request quotes on the company's behalf. BigCommerce BigCommerce
• Shared purchasing: buyers can share shopping lists with teammates, and BigCommerce describes its B2B functionality as supporting shared carts/shopping lists. BigCommerce BigCommerce
• Quotes: sales reps can create and edit quotes, including customer-specific pricing and discounts. BigCommerce
• Order history: company users can retrieve order information and reorder from previous orders. BigCommerce BigCommerce
• Company accounts: multiple users, roles, permissions, company hierarchies and account-specific pricing are built in. BigCommerce

Verdict: If your requirements are literally "customer calls salesperson → salesperson opens customer's account → builds/shares cart → turns it into a quote/order → customer can later see the order history", I'd put BigCommerce B2B Edition at the top of the shortlist.

2. Adobe Commerce B2B

Adobe Commerce has very strong B2B functionality.

Its Negotiable Quotes allow either the buyer or a company sales representative to initiate a quote. Sales reps can create quotes on behalf of buyers, while the system maintains the quote/communication history. Experience League

It also supports:

• Company accounts and hierarchies
• Customer-specific shared catalogs/pricing
• Sales-rep-assisted quoting
• Quick Order
• Requisition lists for repeat purchasing
• Purchase-order approval workflows
• B2B order management/history Experience League Experience League

Verdict: Excellent if you need deep customization, complex catalogs/pricing, ERP integration, or sophisticated B2B workflows. It's generally a heavier implementation than BigCommerce.

3. Salesforce B2B Commerce

Salesforce is particularly compelling when the salesperson is central to the buying process.

Salesforce positions B2B Commerce for bringing quotes, complex product configurations, commerce transactions and fulfillment together with Sales, using a shared data model. Salesforce

Verdict: Consider this first if your sales organization already lives in Salesforce and you want the ecommerce account, opportunity, salesperson and order data tightly connected.

4. OroCommerce

Oro is another platform I'd investigate for a sales-led B2B model. It's particularly oriented toward distributors, manufacturers and other businesses where sales reps, account management and negotiated purchasing are important.

My ranking for your exact requirements

If these are the must-have features:

1. Business/company accounts
2. Multiple buyers/users per account
3. Salesperson can order on behalf of customer
4. Shared cart or collaborative shopping list
5. Quote creation and negotiation
6. Convert quote → order
7. Customer order history / reorder
8. Rep sees the customer's previous orders

I'd shortlist:

🥇 BigCommerce B2B Edition — best out-of-the-box match
🥈 Adobe Commerce B2B — best for highly customized/complex commerce
🥉 Salesforce B2B Commerce — best for CRM-driven sales organizations
4. OroCommerce — strong B2B-native alternative

One important distinction: "shared cart" can mean two different things. Some platforms let multiple buyers collaborate on a persistent cart; others provide shared shopping/requisition lists that can be moved into a cart. If you specifically need a salesperson and customer simultaneously collaborating on the exact same live cart, that narrows the field considerably.

If you tell me whether you're looking for SaaS vs. self-hosted, approximate number of customers/orders, and whether the salesperson needs to log in as the customer, I can narrow this to the best 2–3 options and compare their exact workflows and pricing.

If you mean B2B ecommerce/ordering software where a sales rep can order on behalf of a business customer, while also supporting shared/assisted carts, quotes, and customer order history, there are several strong options.

My top picks

1. Adobe Commerce — strongest match to your exact requirements

Adobe Commerce has a particularly close feature match. Its B2B functionality includes company accounts, shared catalogs, negotiable quotes, assisted shopping, and order history. Sales representatives can log in as a customer and create orders or quotes on their behalf. Adobe Business Experience League

Its quote functionality is especially relevant: a sales rep can create a quote for a company buyer, while buyers can also initiate quotes from the cart; the quote maintains the negotiation/history. Experience League

business.adobe.com

2. WizCommerce — very interesting if this is for distributors/field sales

WizCommerce explicitly supports multiple carts per customer, customer-specific pricing, professional quotes, quote-to-order conversion, and purchase history/active carts for sales reps. Wiz Commerce

wizcommerce.com

3. Salesforce B2B Commerce — best if CRM/sales workflows are central

Salesforce supports B2B request-for-quote directly from the cart, with reps able to adjust pricing, discounts and quantities before the buyer accepts the quote. Salesforce Its Order Management + Service Cloud integration also gives agents visibility into customer order history. Salesforce

help.salesforce.com

4. Zoey — worth evaluating for wholesale

Zoey is built around B2B/wholesale ordering and combines buyer self-service with rep-assisted ordering, customer-specific pricing, order history, and sales-rep functionality. zoey.com

zoey.com

If "shared cart" is the key requirement

I'd narrow the search to Adobe Commerce, WizCommerce, and Zoey first. Adobe is particularly strong if you literally need a rep to enter an assisted-shopping session and manipulate the customer's cart. Experience League

If you tell me your current stack (e.g. Shopify, Salesforce, NetSuite, SAP, Dynamics, or none) and whether "shared cart" means rep + buyer simultaneously collaborating on the same cart versus rep placing an order on behalf of the buyer, I can narrow this to the 2–3 best products and compare their workflows/pricing.

Yes. The strongest fits for B2B salesperson-assisted ordering—where a business account can have shared carts, quotes, and a persistent order history—are:

1. OroCommerce — probably the closest match

OroCommerce is particularly well aligned with your description.

Its sales reps can see a buyer's exact cart, including account-specific pricing, and add/remove items or create the order on the customer's behalf. Its customer accounts retain RFQs, quotes, and order history, while shopping lists can be used collaboratively. Oro Documentation ORO INC.

It also has a built-in CRM, so the salesperson doesn't necessarily need to jump between commerce and CRM systems. ORO INC. ORO INC.

Best if: you want a B2B commerce platform where the sales rep and buyer work on essentially the same transaction.

2. Spryker

Spryker has an unusually complete set of explicit B2B capabilities: Agent Assist, shared carts, multiple carts, persistent cart sharing, company accounts, quotation processes, order management, and reorder. Spryker Documentation Spryker Documentation

Its current B2B offering also explicitly describes agent-assisted buying and CPQ/RFQ, alongside multi-cart and collaborative buying. Spryker

Best if: you're building a sophisticated, highly customizable B2B buying workflow.

3. Salesforce B2B Commerce

Salesforce is a strong choice if your sales organization already runs on Salesforce.

B2B Commerce connects commerce transactions, quotes/configuration, sales, accounts, and fulfillment around Salesforce's shared data model. Salesforce Salesforce also lists multi-cart functionality and a unified RFQ/quote-to-cart workflow as current B2B Commerce capabilities. Salesforce

Order history can also be exposed to sales/service agents through Salesforce's Order Management and Service Cloud integration. Salesforce

Best if: salesperson-assisted ordering is part of a broader CRM + CPQ + commerce architecture.

4. Sana Commerce Cloud

Sana Commerce supports sales-agent account impersonation, allowing a rep to support, guide, or place an order for a customer. Customer accounts provide centralized sales documents and order history, including documents originating in the ERP. Sana Commerce

It also supports quotes and quote-to-order conversion, including quotes created by sales managers in the ERP. Sana Commerce Support

Best if: your priority is a relatively straightforward B2B storefront tightly connected to an ERP.

My shortlist

If the requirements are specifically:

Business account → multiple users → salesperson can enter/modify the customer's cart → shared cart → quote → convert quote to order → unified order history

I'd shortlist them in this order:

1. OroCommerce — best native match to the workflow.
2. Spryker — strongest for complex/custom B2B commerce.
3. Salesforce B2B Commerce — strongest if Salesforce is already your sales/CRM backbone.
4. Sana Commerce Cloud — strong ERP-centric option.

The important distinction is that “salesperson-assisted” is more than ordinary customer impersonation. OroCommerce and Spryker stand out because they explicitly model the rep collaborating with the buyer/cart, rather than simply giving an admin the ability to log in as a customer. ORO INC. Spryker Documentation

If you tell me whether you're looking for off-the-shelf software vs. something you can customize, I can narrow this to the 2–3 best products and compare the exact shared-cart + rep-assist + quote + account hierarchy + order-history workflows.

It also has a built-in CRM, so the salesperson doesn't necessarily need to jump between commerce and CRM systems. ORO INC. ORO INC.

Best if: you want a B2B commerce platform where the sales rep and buyer work on essentially the same transaction.

2. Spryker

Spryker has an unusually complete set of explicit B2B capabilities: Agent Assist, shared carts, multiple carts, persistent cart sharing, company accounts, quotation processes, order management, and reorder. Spryker Documentation Spryker Documentation

Its current B2B offering also explicitly describes agent-assisted buying and CPQ/RFQ, alongside multi-cart and collaborative buying. Spryker

Best if: you're building a sophisticated, highly customizable B2B buying workflow.

3. Salesforce B2B Commerce

Salesforce is a strong choice if your sales organization already runs on Salesforce.

B2B Commerce connects commerce transactions, quotes/configuration, sales, accounts, and fulfillment around Salesforce's shared data model. salesforce.com Salesforce also lists multi-cart functionality and a unified RFQ/quote-to-cart workflow as current B2B Commerce capabilities. salesforce.com

Order history can also be exposed to sales/service agents through Salesforce's Order Management and Service Cloud integration. help.salesforce.com

Best if: salesperson-assisted ordering is part of a broader CRM + CPQ + commerce architecture.

4. Sana Commerce Cloud

Sana Commerce supports sales-agent account impersonation, allowing a rep to support, guide, or place an order for a customer. Customer accounts provide centralized sales documents and order history, including documents originating in the ERP.

It also supports quotes and quote-to-order conversion, including quotes created by sales managers in the ERP.

If you mean a B2B commerce platform where a salesperson can act on behalf of a business customer, while supporting shared/multiple carts, quotes, and account-level order history, these are strong candidates:

My top picks

1. wizcommerce.com — closest feature match

WizCommerce explicitly supports reps working inside a customer's account, multiple carts per customer, customer-specific pricing, quotes, conversion from cart → quote → order, and consolidated order history across buyer, rep, and ERP-originated orders. Wiz Commerce Wiz Commerce

2. business.adobe.com — strongest mature enterprise option

Adobe Commerce B2B supports reps logging in as customers, creating orders/quotes on their behalf, quote-to-cash, and customer access to quote and order history. It's particularly compelling if you need sophisticated company accounts, permissions, catalogs, pricing, and ERP integrations. Adobe Business

3. sparklayer.io — good if you want a B2B layer on an existing store

Its Sales Agent functionality lets reps manage customer accounts, place/reorder orders, and recover abandoned carts. It also has a dedicated quoting workflow, order history, account pricing, and B2B payment terms. SparkLayer B2B eCommerce

4. coredna.com — strong account/rep architecture

Core dna has separate account and sales-rep portals, with reps able to place orders, build quotes, access quote history and account rules, while buyers see their orders, invoices, quotes, and reorders. Core dna

5. commerce.endora.software — particularly interesting for native B2B workflows

It supports orders placed on behalf of customers, carts, shopping lists, RFQ negotiation, conversion of accepted quotes into orders, and one-click reordering of previous orders. Endora Commerce

One important distinction

If by “shared carts” you mean something very specific—e.g. a salesperson and multiple buyers within the same company can simultaneously access/edit the same cart, rather than simply “a rep can create multiple carts for a customer”—the shortlist changes.

In that case, I'd focus the evaluation on WizCommerce, Adobe Commerce, and Endora, and explicitly test the multi-user/shared-cart permissions model in a demo. “Multiple carts per customer” and “collaborative shared cart” are not necessarily the same feature.

Software that supports salesperson-assisted ordering + shared carts + quotes + order history for business accounts is typically found in B2B commerce platforms rather than standard ecommerce systems. Good options include:

Best fits by scenario

• Wholesale/distribution with field sales reps: WizCommerce, OroCommerce, Adobe Commerce
• Complex enterprise accounts with buyer permissions: Adobe Commerce, OroCommerce, Salesforce Commerce Cloud
• Existing Shopify stores wanting rep-assisted selling: Shopify Plus plus B2B extensions/configuration
• Manufacturers/distributors needing ERP-connected ordering: Core dna, Adobe Commerce, OroCommerce

Key features to verify during evaluation:

• “Order on behalf of customer” / impersonation for reps
• Shared company carts or carts visible to multiple buyers
• Approval workflows (buyer → manager → procurement)
• Quote negotiation and quote-to-order conversion
• Account-level pricing and contracts
• Rep activity tracking (who created/modified an order)
• ERP sync (NetSuite, SAP, Microsoft Dynamics, etc.)

For a distributor or manufacturer with a dedicated sales team, I’d usually shortlist OroCommerce, Adobe Commerce B2B, WizCommerce, and Core dna first. Adobe Business Core dna Wiz Commerce

Software that supports salesperson-assisted ordering, shared carts, quotes, and business account order history is typically found in the B2B commerce / wholesale ecommerce category. Good options include:

Best matches by use case

Wholesale distributors / manufacturers with field sales reps

• WizCommerce — strongest focus on rep-assisted wholesale ordering, multi-cart, quotes, and order history. wizcommerce.com
• Zoey — good for B2B portals where buyers and reps share ordering workflows. www.zoey.comwizcommerce.com

Large enterprise with CRM integration

• Salesforce B2B Commerce — best if sales teams already live in Salesforce and need account intelligence tied to commerce. www.salesforce.comwww.zoey.com

Complex B2B buying processes (approvals, negotiated pricing, account hierarchies)

• Adobe Commerce B2B
• Core dna
• CommerceUnit commerceunit.comwww.coredna.comwww.zoey.com

If you specifically mean “a salesperson logs in as the customer, builds a cart together with them, saves it, sends a quote, and later converts it into an order,” prioritize platforms that explicitly support:

1. Sales rep impersonation / order-on-behalf-of
2. Shared carts or saved carts
3. Quote lifecycle management
4. Company accounts with multiple buyers and permissions
5. Unified history across rep-created and self-service orders

For that exact workflow, I would shortlist WizCommerce, Zoey, CommerceUnit, Core dna, and Salesforce B2B Commerce. www.zoey.com

Yes. If by salesperson-assisted ordering you mean a sales rep can act on behalf of a business customer, while buyers can collaborate on carts, request/negotiate quotes, and see prior orders, the strongest fits are:

My top three

1. Spryker — best match if shared carts are a hard requirement.
Spryker explicitly supports collaborative buying, cart sharing, agent-assisted buying, CPQ/RFQ, approvals, quotes, company structures and role-based access. Its documentation also describes sharing a cart with users within a business unit. spryker.comdocs.spryker.com

2. Sana Commerce Cloud — best if your commerce system needs to stay tightly connected to an ERP.
Sana lets sales agents log in on behalf of customers and place orders, supports shared lists between sales agents and business customers, and provides quotes/order conversion. B2B users and sales agents can also see detailed ERP-backed order/sales-document history. support.sana-commerce.com

3. Adobe Commerce B2B — best for sophisticated enterprise B2B commerce.
Adobe has company accounts, shared catalogs, negotiable quotes, and assisted selling where sales/customer-service reps can log in as a customer and create orders or quotes on their behalf. experienceleague.adobe.com

BigCommerce B2B Edition is also compelling: it has corporate accounts, sales-rep quoting, shared shopping lists, and the ability for buyers to turn lists into quotes/carts and reorder from previous orders. docs.bigcommerce.comdocs.spryker.com

If your requirements are literally:

Sales rep + customer can collaborate on the same cart → turn cart into quote → negotiate → convert to order → retain complete account/order history

I'd shortlist Spryker and Sana first, with Adobe Commerce as the enterprise alternative.

One important distinction: “shared cart” and “shared shopping list” aren't necessarily the same thing. If multiple users need to actively modify one live cart before checkout, Spryker has the clearest native match. Sana's documented feature is shared lists, while BigCommerce's is shared shopping lists. docs.spryker.com

If you tell me your ERP/CRM (e.g. SAP, Dynamics, Salesforce, NetSuite) and whether this is wholesale, distribution, manufacturing, or another B2B model, I can narrow this to the 2–3 best platforms and compare their exact workflow.

Yes. If by salesperson-assisted ordering you mean a rep can enter an order as the business customer, while preserving the same account’s carts, quotes, pricing, and order history, there are several good B2B commerce platforms.

My strongest matches

1. WizCommerce — probably the closest match to your description. Its sales-rep app explicitly supports multiple carts per customer, customer-specific pricing, quotes, conversion of carts/quotes into orders, and customer purchase history. Its B2B portal can also consolidate orders placed by buyers, reps, and the ERP into one account history. Wiz Commerce Wiz Commerce

2. CommerceUnit — particularly interesting if "shared carts" means a shared workspace between the customer and salesperson, rather than merely a rep impersonating the buyer. It advertises shared carts, quotes, notes, activities, and follow-ups, plus governed customer-service impersonation and business-account documents. CommerceUnit

3. Shopamine — very explicitly designed around reps ordering as their B2B customers, with customer-specific pricing and the order recorded in the commerce system. Shopamine

4. Axim Commerce — strong if you're a distributor/manufacturer and want the rep workflow tightly integrated with quotes, account information, repeat purchasing, and order history. AXIM Commerce

5. Core dna — worth considering for a more enterprise-oriented B2B setup. It has separate account and sales-rep portals, quote history, account rules, approvals, order placement, and reorder/history functionality. Core dna

One important distinction

I'd separate these requirements into two levels:

• "Rep can place an order on behalf of a customer" — fairly common in B2B platforms.
• "Rep and customer can collaborate around the same persistent cart/quote, with shared state, comments/approvals, and a unified account history" — much less common.

If the second is what you're after, I'd put CommerceUnit and WizCommerce at the top of the shortlist, then investigate Shopify Plus + a rep-cart/quoting implementation if you already use Shopify. Shopify implementations can give reps customer-specific carts and buyer-approval flows, but some of that functionality is implementation/custom-app dependent rather than a single native feature. Shero Commerce The Creative Labs

If you tell me your ERP (e.g. SAP, NetSuite, Dynamics, Epicor), whether customers and reps need to edit the same cart simultaneously, and whether this is wholesale/distribution or another B2B model, I can narrow this to the 3 best products and compare their workflows/integration capabilities.

3. Shopamine — very explicitly designed around reps ordering as their B2B customers, with customer-specific pricing and the order recorded in the commerce system. shopamine.com

4. Axim Commerce — strong if you're a distributor/manufacturer and want the rep workflow tightly integrated with quotes, account information, repeat purchasing, and order history. aximcommerce.com

5. Core dna — worth considering for a more enterprise-oriented B2B setup. It has separate account and sales-rep portals, quote history, account rules, approvals, order placement, and reorder/history functionality.

One important distinction

I'd separate these requirements into two levels:

Yes. If by salesperson-assisted ordering you mean reps can work inside the customer’s business account, build or modify carts, create quotes, convert quotes to orders, and see prior orders, there are several good options.

My shortlist

1. Adobe Commerce B2B — strongest all-around native solution

This is probably the closest match if you want all of these capabilities in one platform. Adobe supports company accounts, customer-specific catalogs/pricing, negotiable quotes, and assisted selling where a sales/customer-service rep can log in as the customer and create orders or quotes on their behalf. Customers can also see their quote and order history. business.adobe.comwww.sparklayer.io

Adobe Commerce B2B

2. BigCommerce B2B Edition — best managed/SaaS alternative

BigCommerce has corporate accounts, sales-rep functionality, shared shopping lists, quoting, and order history. Its documentation specifically describes buyers sharing shopping lists, converting them into quotes, and reordering from previous orders. docs.bigcommerce.com

BigCommerce B2B

3. SparkLayer — particularly interesting if you're on Shopify

SparkLayer's Sales Rep Portal lets reps switch between customer accounts, build carts, access purchase history, and complete orders for buyers. Its native quoting engine can turn confirmed quotes directly into orders. www.sparklayer.io

SparkLayer

4. WizOrder — strongest if this is primarily a wholesale sales-rep workflow

WizOrder is unusually close to your exact description: reps can manage multiple carts per customer, convert carts to quotes/orders, maintain quotes, and see customer purchase history. It is explicitly aimed at wholesale/distribution sales reps. wizcommerce.com

WizOrder

5. Zoey — worth considering for distributors

Zoey combines customer portals, rep ordering, order history, CRM/account activity, and quote-to-order functionality, with integrations to systems such as NetSuite and QuickBooks. www.zoey.com

Zoey

One important distinction

If "shared cart" literally means a salesperson and buyer can simultaneously work on the same live cart—rather than merely sharing a saved shopping list—I'd narrow the field considerably. SparkLayer and WizOrder are especially worth investigating, while Adobe/BigCommerce are stronger traditional B2B commerce platforms with lists, quotes, and assisted ordering.

If you tell me your ERP (e.g. SAP, NetSuite, Dynamics, Epicor), ecommerce platform, and whether the rep and buyer need to edit the same cart in real time, I can give you a much tighter 3–5 product comparison.

Software that supports salesperson-assisted ordering + shared carts + quotes + business account order history is usually found in B2B ecommerce platforms rather than standard ecommerce tools. Good options include:

If your exact workflow is:

Sales rep → opens customer account → builds cart with customer → saves cart → sends quote → customer approves → order remains in account history, prioritize:

1. BigCommerce B2B Edition — strongest native match for company accounts, rep quoting, and shared buying workflows. docs.bigcommerce.comwww.sparklayer.io
2. SparkLayer — strong if you already run Shopify and need sales-agent workflows. www.sparklayer.io
3. WizCommerce — strong for wholesale reps who take orders in the field and need multiple carts/quotes. wizcommerce.com
4. Zoey / Axim Commerce — good for distributors with complex pricing, catalogs, and ERP integration needs. www.aximcommerce.comwww.zoey.com

Key features to verify during demos:

• Rep impersonation / “order as customer”
• Shared carts between buyer and salesperson
• Quote → approval → order conversion
• Account hierarchies (buyer, approver, purchasing manager)
• Customer-specific pricing
• Complete audit trail (who created cart, quote, order)
• ERP sync (NetSuite, SAP, Dynamics, etc.)

If you tell me your stack (Shopify, Magento/Adobe Commerce, BigCommerce, Salesforce, NetSuite, SAP, etc.) and whether you sell wholesale, distribution, or manufacturing, I can narrow this to the best 3–5 options.

Yes. If you mean B2B commerce software where a salesperson can work inside a business/customer account, collaborate on carts, create or negotiate quotes, place orders for the buyer, and retain a unified order history, there are several strong options.

The closest matches

1. WizCommerce — probably the closest if your primary requirement is sales-rep-assisted wholesale ordering. Reps can maintain multiple carts for a customer, create customer-specific quotes, convert carts/quotes into orders, and see purchase history. Its B2B portal can also consolidate orders placed by buyers, reps, or the ERP into a unified account history. wizcommerce.com

2. SparkLayer — particularly compelling if you're already using Shopify or BigCommerce. Reps can switch between customer accounts, see account pricing and purchase history, build carts, and order on behalf of customers. Its quote workflow lets buyers request quotes and reps adjust pricing before converting the quote into an order. www.sparklayer.io

3. Shopamine — strong for the classic field-sales model: a salesperson logs in as/for the customer, sees the appropriate prices, and places the order. www.shopamine.com

4. Core dna — worth considering if you need a more sophisticated B2B account/rep portal. It supports quote → approval → PO → sales order, account-specific pricing, quote history, order history, and separate buyer and sales-rep experiences. www.coredna.com

5. Axim Commerce — designed specifically around distributors, with reps able to place orders and manage quotes on behalf of customers, plus customer order history and saved shopping lists. www.aximcommerce.com

One interesting Shopify-specific option

Extend B2B Shared Carts is a newer Shopify app focused specifically on company-level shared carts. Buyers can collaborate on carts, and sales reps can access, edit, or convert company carts into draft orders. It also supports company-level permissions and shopping lists. apps.shopify.com

The important distinction is that shared carts and sales-assisted ordering aren't the same feature. If your desired workflow is:

Buyer starts cart → salesperson joins/edits cart → salesperson applies negotiated pricing → quote is generated → buyer approves → order is placed → both buyer and salesperson see the same account/order history

I'd shortlist WizCommerce, SparkLayer, Core dna, and Shopamine first.

If you tell me your current ecommerce/ERP stack (e.g. Shopify + NetSuite, Magento + SAP, custom, etc.) and whether “shared cart” means buyer + salesperson simultaneously editing the same cart, I can narrow this to the 3–5 products that actually meet the workflow rather than just having generic B2B ordering.

Yes. If you mean B2B commerce where a salesperson can work on behalf of a business account, share/build carts with the buyer, create quotes, and retain a unified order history, several platforms fit well.

The strongest matches

1. WizCommerce — probably the closest match if you're a wholesale/distribution business. Its sales-rep app lets reps build multiple carts for a customer, generate customer-specific quotes, convert carts/quotes into orders, and see purchase history. Its B2B portal also provides a unified order history containing orders placed by buyers, reps, or the ERP. wizcommerce.com

WizCommerce

2. Salesforce B2B Commerce + CPQ — strongest if "shared cart" means a buyer starts a cart and then hands it to a salesperson to negotiate, or a salesperson turns a cart into a quote and back into an order. Salesforce explicitly supports cart-to-quote and quote-to-cart workflows. trailhead.salesforce.com

Salesforce B2B Commerce

3. Zoey — particularly attractive for distributors that want commerce + sales operations together. It provides reps with account/order history, lets them place orders for customers, and has a quote-to-cart workflow. www.zoey.com

Zoey

4. SparkLayer — good if you already have an ecommerce platform and want to add B2B functionality. It combines sales-agent tools, account areas, order history, carts, and a quoting engine that supports negotiation and conversion back to orders. www.sparklayer.io

SparkLayer

5. Core dna — a good option for more complex account structures. Its sales-rep portal gives reps access to quotes, account rules, open orders and account context, while buyers get contract pricing, quotes, invoices, reorders and order history. www.coredna.com

Core dna

One important distinction

If "shared cart" is a hard requirement, I'd focus first on WizCommerce or Salesforce. A lot of B2B platforms have multiple carts or rep-created carts, but that's different from a true collaborative workflow where:

Buyer creates cart → salesperson opens/edits the same cart → salesperson negotiates price → cart becomes quote → buyer approves → order appears in the company's unified history.

Salesforce documents that exact cart/quote transition particularly well, while WizCommerce is very strong for the rep-managed wholesale ordering version of the workflow. wizcommerce.comtrailhead.salesforce.com

If you tell me whether you're looking for a standalone B2B commerce platform, Shopify app, Salesforce solution, or software to integrate with an existing ERP, I can narrow this to the 3 best options and compare their shared-cart/account/quote capabilities in detail.

Software that supports salesperson-assisted ordering, shared carts, quotes, and business account order history is typically found in B2B commerce platforms rather than standard ecommerce tools. Good options include:

A few platforms are especially focused on the exact workflow you described:

• WizCommerce — built around sales reps taking orders, creating quotes, managing carts, and using customer purchase history. It supports multiple carts per customer, quote creation, and ERP-synced ordering workflows. wizcommerce.comwww.sparklayer.io
• SparkLayer — provides “Sales Agent” functionality where reps can order on behalf of customers, manage accounts, complete abandoned carts, and access customer-specific pricing; it also includes quoting and order history features. www.sparklayer.iowww.coredna.com
• Zoey — supports sales reps ordering for customers, customer portals, order history, and quote-to-order workflows. www.sparklayer.iowww.zoey.comwww.coredna.com
• Core dna — supports quote-to-order flows, account-specific catalogs, approvals, buyer portals, and sales rep access to quote history and account context. www.coredna.com
• Axim Commerce — focuses on distributors and manufacturers, with reps placing orders, managing quotes, and viewing customer order history. www.aximcommerce.com

For your specific requirements:

• Rep creates an order while impersonating/assisting a customer: look at SparkLayer, WizCommerce, Shopamine, OroCommerce, or Shopify Plus configurations. www.sparklayer.io
• Multiple employees at one company share carts, approvals, and history: look at Adobe Commerce, BigCommerce B2B, OroCommerce, SAP Commerce, or Core dna. www.coredna.com
• Quote → approval → order conversion: look at Core dna, Zoey, SparkLayer, or WizCommerce. www.coredna.com

If you’re choosing for a manufacturer, distributor, wholesale business, or sales-rep-driven company, the shortlist would usually be WizCommerce, OroCommerce, BigCommerce B2B, Adobe Commerce, or SAP Commerce depending on scale and ERP needs.

If you mean B2B ecommerce platforms where a sales rep can actively help a business customer build/place an order, while also supporting shared carts/lists, quotes, company accounts, and order history, the strongest options are:

1. BigCommerce B2B Edition — probably the closest match

BigCommerce explicitly supports sales representatives, company accounts, quotes, shopping lists, and orders. Sales staff can be associated with company accounts, while buyers can share shopping lists, convert them to quotes, add them to carts, and reorder from previous orders. docs.bigcommerce.com

It also has a particularly relevant assisted-ordering capability: sales reps can log in on behalf of a company buyer and shop/place orders for them. Its quoting system supports custom pricing, discounts, custom products and specialized shipping. www.bigcommerce.com

I'd shortlist this first if your workflow is something like:

Customer calls sales rep → rep opens customer's account → rep adds items to a shared cart → negotiates price/creates quote → customer reviews/approves → order is placed → both sides retain order history.

2. Adobe Commerce B2B — strongest for sophisticated account structures

Adobe Commerce has native B2B company accounts, multiple buyers/roles, shared catalogs, requisition lists, and Negotiable Quotes. It also specifically supports assisted selling, where sales/customer-service representatives can log in as the customer and create orders or quotes on their behalf. developer.adobe.com

Its requisition lists function similarly to reusable/shared purchasing lists, allowing buyers to quickly put frequently purchased products into a cart. developer.adobe.com

This is the better choice if you need things like complex customer-specific pricing, account hierarchies, approval workflows, negotiated contracts, multiple catalogs, or ERP integration.

3. Shopify Plus B2B — good, but shared-cart/quote requirements may need customization

Shopify B2B has company accounts with multiple locations and buyers, customer-specific pricing/payment terms, and order history. Sales representatives can be assigned to company locations and can create draft orders for customers, including orders taken over phone/email/in person. www.shopify.com

However, if “shared cart” and a true salesperson-managed quote workflow are hard requirements, Shopify generally requires more configuration/apps/customization than BigCommerce or Adobe Commerce. Shopify's native assisted flow is centered around draft orders, rather than the more explicit B2B sales-rep/shared-shopping-list model. help.shopify.com

My ranking for your exact requirements

1. BigCommerce B2B Edition — best native match
2. Adobe Commerce B2B — best if requirements are complex/enterprise
3. Shopify Plus B2B — best if you're already invested in Shopify

If you tell me whether “shared carts” means multiple users literally editing the same live cart (e.g., buyer and salesperson simultaneously), I can narrow this down further, because that distinction changes the recommendation quite a bit.

Software that supports salesperson-assisted ordering, shared carts, quotes, and order history for business accounts is typically found in the B2B ecommerce / digital commerce category. Good options include:

If your exact requirements are:

• Sales reps log in as a customer and build an order → look at WizCommerce, SparkLayer, CommerceWeave, or BigCommerce. wizcommerce.com
• Multiple employees at one company share carts, approvals, and purchasing history → enterprise B2B platforms like Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud are common choices. www.bigcommerce.comwizcommerce.com
• Distributor/manufacturer workflow with ERP sync, negotiated pricing, and rep selling → CommerceWeave, Zoey, and WizCommerce are particularly aligned. www.zoey.com

A typical feature checklist to compare:

1. Rep “act as customer” / order-on-behalf capability
2. Shared company accounts with multiple buyers
3. Draft carts that can be saved and handed off
4. Quote creation → approval → order conversion
5. Account-level order history and reorder
6. Customer-specific pricing and contract terms
7. ERP/CRM integration (NetSuite, SAP, Dynamics, etc.)

If you share your industry (wholesale, manufacturing, distribution, SaaS, healthcare, etc.), ERP/CRM, and whether you need B2B ecommerce storefront + sales rep tools or just an internal sales ordering tool, I can narrow this down.

If you need salesperson-assisted ordering + shared carts + quotes + order history for business accounts, you’re looking for a B2B commerce platform (not a standard ecommerce store). Good options include:

Best fits by scenario

• Wholesale distributor with sales reps taking orders:

WizCommerce, Zoey, and CommerceWeave are especially aligned. www.zoey.com

• Large enterprise with CRM-driven sales teams:

Salesforce is usually considered when sales, accounts, and commerce need to share the same customer data layer. www.salesforce.com

• Need native shared carts + account hierarchies:

BigCommerce is one of the clearer matches because shared carts, buyer roles, quotes, and company accounts are core B2B features. www.bigcommerce.com

Key features to verify during evaluation:

1. “Act as customer” / impersonation mode for reps
2. Shared carts across buyers in the same company account
3. Quote → approval → order conversion
4. Unified history across rep-created and self-service orders
5. Customer-specific pricing, contracts, and terms
6. ERP/CRM integration (NetSuite, SAP, Dynamics, etc.)

If you mean a specific industry (wholesale distribution, manufacturing, healthcare, foodservice, construction supplies, etc.), the shortlist changes quite a bit.

Yes. If you mean B2B commerce software where a salesperson can actively order on behalf of a business account, while buyers can share carts, receive/manage quotes, and see a unified order history, these are the strongest matches I found:

My top 3

1. WizCommerce — probably the closest match to your entire requirement. Its rep app explicitly supports multiple carts per customer, customer-specific quotes, conversion of carts/quotes to orders, and purchase history. Its B2B portal also combines buyer and rep activity into a unified account order history. wizcommerce.com

WizCommerce

2. Shopify B2B + a shared-cart/rep-ordering solution — especially attractive if you're already on Shopify. The Extend B2B Shared Carts app lets company buyers collaborate on carts while reps can view/edit company carts, convert them to draft orders, and act on behalf of customers. apps.shopify.com Shopify Plus implementations can additionally support rep draft orders, negotiated pricing, buyer approval, and quote-to-order workflows. sherocommerce.com

Shopify B2B

3. BigCommerce B2B Edition — worth considering if you need a more enterprise-oriented B2B account model. It supports company hierarchies/roles, CPQ/quoting, shared lists and reordering, and buyer-specific pricing. www.bigcommerce.com

BigCommerce B2B

One particularly important distinction

If "shared carts" means multiple people at the same company literally collaborating on the same cart, rather than merely a buyer having saved carts, Shopify + Extend B2B Shared Carts is unusually explicit about this requirement: company-level carts, role permissions, approvals, and sales-rep access are built into the workflow. apps.shopify.com

If instead you mean "a sales rep needs to open a customer's account, see their history, build a cart, create a quote, and place the order for them," then WizCommerce, AXIM, Shopamine, and CommerceWeave are particularly strong candidates. www.aximcommerce.com

If you tell me your ERP (e.g. SAP, NetSuite, Dynamics, Epicor), ecommerce platform, and whether shared carts need buyer-to-buyer collaboration, I can narrow this to the 2–3 systems that best fit.

Yes. If you mean B2B commerce software where a sales rep can actively help a business customer build an order, while supporting shared/multiple carts, quotes, business-account order history, and reordering, these are the strongest options:

My top three

1. OroCommerce — closest overall match

Oro is particularly strong if the workflow is “customer and salesperson collaborate on an order.” Its sales reps can see customer activity and create orders on behalf of buyers; customers have shopping lists, RFQs, quotes and order history. Oro also explicitly advertises collaborative carts, allowing team-based purchasing and approvals. doc.oroinc.comoroinc.com

OroCommerce

2. Salesforce B2B Commerce — best for a large sales organization

Salesforce is compelling if your sales reps already work in Salesforce. Its current B2B Commerce offering supports multiple independent carts, and Salesforce has added quote/RFQ-to-cart workflows. It also connects commerce with sales and service, including placing orders on behalf of customers. www.salesforce.com

Salesforce B2B Commerce

3. Adobe Commerce B2B — best mature ecommerce platform

Adobe Commerce has unusually complete native B2B functionality: company accounts, sales-rep assisted selling/login-as-customer, seller-created quotes, negotiated quotes, custom catalogs/pricing, and customer access to complete quote/order history. business.adobe.com

Adobe Commerce B2B

One important distinction

If by “shared carts” you specifically mean:

Rep and buyer can both work on the same live cart, or multiple people at the business can collaborate on carts before checkout

then I'd prioritize OroCommerce and Salesforce. Salesforce has explicit multiple-cart functionality, while Oro explicitly describes collaborative carts. oroinc.com

If instead you mean:

Sales rep can impersonate the customer, build the cart, create a quote, and convert it to an order

then Adobe Commerce, BigCommerce, OroCommerce, and WizCommerce are particularly relevant. BigCommerce, for example, explicitly supports sales-rep quoting and customer masquerade, while WizCommerce is designed around reps building multiple customer carts, quotes, and orders and accessing purchase history. docs.bigcommerce.com

BigCommerce B2B

WizCommerce

If you tell me your industry (e.g. wholesale distribution, manufacturing, foodservice, medical supplies) and ERP/CRM (NetSuite, SAP, Salesforce, Dynamics, etc.), I can narrow this to the 3 best-fit platforms and compare the exact rep + shared-cart workflow.

Yes. If you mean B2B commerce software where a salesperson can act on behalf of a business account, collaborate on/shared carts, create quotes, and preserve a unified order history, several products fit well.

The closest matches

1. WizCommerce/WizOrder — probably the strongest match

WizOrder explicitly supports multiple carts per customer, with reps able to modify carts and convert them into quotes or orders. Quotes retain customer-specific pricing, and the platform provides purchase history, active carts, and a unified order history—including orders placed by buyers, reps, or the ERP. wizcommerce.com

WizCommerce

2. Shopify B2B + Extend B2B Shared Carts — strongest if you're already on Shopify

The Extend app is particularly close to your "shared carts" requirement: company-level saved carts, role-based permissions, approval workflows, and sales reps who can access, edit, and convert customer carts to draft orders or impersonate the buyer. apps.shopify.com

Extend B2B Shared Carts

3. Pocketknife — strong combination of rep selling + quotes + account history

Pocketknife lets reps securely impersonate customers, build quotes and orders using the customer's contract pricing, and maintains an audit trail. It also provides quotes, orders, approvals and ERP-synced account data. getpocketknife.io

Pocketknife

4. Zoey — good all-in-one wholesale option

Zoey combines customer portals, order history, rep ordering, CRM/account history and a quote-to-cart workflow. www.zoey.com

Zoey

One important distinction

If "shared carts" is a hard requirement, I'd narrow the field to WizOrder and Shopify + Extend first. Many B2B platforms support sales-rep impersonation and quotes, but don't actually let multiple people within the same company collaborate on the same cart.

If you're selecting software for a specific use case, I can also compare these on shared-cart behavior, buyer/approver roles, sales-rep takeover, quote → order, order history, ERP integrations, and pricing and give you a ranked shortlist.

Software that supports salesperson-assisted ordering, shared carts, quotes, and business account order history is typically found in B2B ecommerce platforms, sales rep ordering apps, and commerce portals. Good options include:

If your requirements are specifically:

• Sales reps can log in as a customer, build a cart, save it, quote it, and convert it to an order: look closely at WizCommerce, Shopamine, Pocketknife, CommerceWeave, and Axim Commerce. www.shopamine.com
• Multiple employees at one customer account share purchasing activity: look for company accounts, buyer roles, approval workflows, and shared order history (BigCommerce, Adobe Commerce, Core dna-style B2B platforms). www.bigcommerce.comwww.commerceweave.com
• Complex wholesale/distribution needs (contract pricing, ERP sync, reps, quotes): prioritize B2B-native platforms rather than adding plugins to a consumer ecommerce system. www.bigcommerce.comwww.commerceweave.com

A short list I would evaluate first for this exact feature set:

1. WizCommerce — strongest match for rep-driven wholesale ordering. wizcommerce.comwww.shopamine.comwizcommerce.com
2. BigCommerce B2B Edition — strong general-purpose B2B commerce platform. www.bigcommerce.com
3. Adobe Commerce B2B — best for complex enterprise requirements. business.adobe.com
4. CommerceWeave — strong for ERP-centric distributors/manufacturers. www.commerceweave.comwww.shopamine.com

If you share your industry (distribution, manufacturing, wholesale, services, etc.), ERP (NetSuite, SAP, Dynamics, Epicor, none), and whether reps need mobile/offline ordering, I can narrow this down.