ChatGPT answers, unedited

Yes. If you’re talking about a wholesale/B2B catalog with negotiated customer-level pricing plus quotes that remain open until the customer accepts, there are several platforms that fit much better than a standard ecommerce store.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate

This is particularly close to what you're describing.

It supports customer/company accounts, customer-specific catalogs, SKU-level price lists, customer groups, and quote workflows. BigCommerce's B2B documentation specifically supports quotes that can remain Open, be modified with customer-specific pricing/discounts, and ultimately be converted into an order. docs.bigcommerce.com

For example:

Customer A → sees catalog → sees their negotiated price → requests quote → sales rep changes quantities/pricing → quote stays open → customer accepts → converts to order.

And importantly, BigCommerce supports importing company/customer-group relationships in bulk, which can make migration considerably easier if your existing catalog/customer data can be exported. docs.bigcommerce.comdocs.bigcommerce.com

BigCommerce wholesale overview

2. OroCommerce — strongest if your pricing is complicated

I'd look seriously at Oro if your wholesale business has things like:

• Every customer having a different price
• Customer-specific catalogs
• Multiple price books
• Quantity breaks
• Contract pricing
• Sales reps creating/editing quotes
• Complex approval workflows
• ERP integration
• Large numbers of SKUs/customers

Oro explicitly supports customer-specific pricing, price books, buyer-specific catalogs, RFQs and CPQ, and its distributor solution is designed around negotiated pricing and quote workflows. oroinc.com

It also has a migration program specifically aimed at moving legacy B2B platforms into OroCommerce. oroinc.com

3. Shopify Plus — attractive if you already like Shopify

Shopify's B2B functionality has gotten much better, particularly around company accounts and customer-specific catalogs/pricing. But quotes are the part I'd scrutinize for your particular use case.

There are now Shopify-specific quote products such as Uncap that put quote creation, revisions, negotiation and conversion into Shopify. www.uncap.com

So I wouldn't rule Shopify out, but if open quotes are a core part of how your sales team operates, I'd compare it against BigCommerce rather than assuming Shopify is automatically easier.

What I'd choose

If your requirements are essentially:

Existing wholesale catalog → migrate it → preserve customers → each customer has negotiated prices → customers can browse/order → sales reps can create and maintain open quotes

I'd start with:

1. BigCommerce B2B Edition
2. OroCommerce
3. Shopify Plus + appropriate B2B/quoting tooling

BigCommerce is probably the sweet spot between migration effort, native B2B functionality, and not having to build your quoting system yourself. Its documentation confirms both individualized price lists and a real quote lifecycle, rather than just a generic "request a quote" form. docs.bigcommerce.comdocs.bigcommerce.com

If you tell me what your current wholesale catalog is on (e.g. Excel, WooCommerce, Magento, custom site, ERP, QuickBooks, etc.) and roughly how many SKUs/customers you have, I can narrow this down considerably and tell you which platform would make the migration easiest and what data you'd need to migrate.

Yes. What you’re describing is a fairly common B2B wholesale commerce migration problem: move an existing product catalog while preserving:

• customer/account records
• customer-specific price lists
• negotiated contract pricing
• quote history and open RFQs
• sales-rep workflows
• purchase orders / net terms
• reorder history

The right platform depends on how complex your pricing and quoting are. Some strong options:

A few migration questions matter a lot:

1. Where is your catalog today?
   • ERP (NetSuite, SAP, Dynamics, Epicor, Infor)?
   • Excel/CSV?
   • Old ecommerce system?
   • Custom database?

2. How are customer prices stored?
   • One price list per customer?
   • Customer groups (dealer/distributor/retailer)?
   • Contract pricing by SKU?
   • Volume tiers?

3. What does “open quotes” mean for you?
   • Quotes currently sitting in a CRM?
   • Sales reps emailing PDFs?
   • Quotes that must convert into orders without re-entry?

For a typical wholesale distributor, I’d usually shortlist:

• BigCommerce B2B if you want a faster ecommerce modernization.
• WizCommerce / Cart.com if your business is sales-rep-heavy and account pricing is central.
• OroCommerce if you have thousands of accounts, complex permissions, and ERP-driven workflows.

A good migration project usually starts with an export mapping:
Products → Customers → Price Lists → Quotes → Orders → Documents, then a test migration of 5–10 customer accounts before moving everything.

If you tell me what system your catalog is currently in (ERP, ecommerce platform, spreadsheets, etc.) and roughly how many SKUs/customers you have, I can narrow this down.

Yes. What you’re describing is a B2B commerce platform (not a typical ecommerce store). The key capabilities to look for are:

• Catalog migration (CSV/Excel import of SKUs, descriptions, images, categories, UOMs, etc.)
• Customer-specific price lists (each account sees negotiated pricing)
• Customer-specific catalogs (different customers see different products)
• Open quotes / RFQs that can later convert into orders
• Sales rep workflows (reps can create or modify quotes)
• ERP/accounting sync (if you have inventory, accounting, or order systems already)

Some platforms that fit this use case:

A few migration questions usually determine the right choice:

1. Where is your catalog today?
   • Excel/CSV?
   • ERP (SAP, NetSuite, Dynamics, Epicor, etc.)?
   • Existing ecommerce platform?

2. How complicated are your prices?
   • One price per customer?
   • Customer-specific discounts?
   • Contract pricing by SKU?
   • Volume breaks?
   • Region/dealer pricing?

3. What do you mean by "open quotes"?
   • Existing quotes that must be imported and remain editable?
   • A future RFQ system for customers?
   • Sales reps managing quotes internally?

For many wholesale businesses, the hardest part is not the catalog migration—it’s preserving customer-to-price-list relationships and quote history. A platform that only imports products but not customer pricing rules usually creates a large cleanup project.

If you tell me your current system (for example: Magento, WooCommerce, Shopify, ERP, spreadsheets, custom database) and approximate SKU/customer count, I can narrow this down to the best migration paths.

Yes. For the combination you described—migrating an existing wholesale catalog + customer-specific pricing + preserving/handling open quotes—there are a few platforms worth looking at.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate.
It has native customer/company accounts, customer-specific catalogs and SKU-level pricing, plus a built-in quoting system. Its quote functionality supports individualized prices, discounts, custom products, shipping arrangements, expiration dates, etc. www.bigcommerce.com

BigCommerce B2B Edition

2. OroCommerce — strongest if your pricing and customer structures are complicated.
Oro is specifically B2B-first. It supports customer-specific price lists, tiered pricing, account hierarchies, ERP-synced pricing, RFQs and sales-rep quoting. oroinc.com

OroCommerce

3. Shopify B2B — easiest ecosystem, but I'd examine your quote requirements carefully.
Shopify B2B supports company-specific catalogs/pricing and draft orders where you can preserve negotiated pricing. help.shopify.com However, sophisticated quote/RFQ workflows may require an app. There are now apps that provide customer-specific price imports and quote negotiation, for example. apps.shopify.com

Shopify B2B

The important question is the migration of your existing data

If you already have something like:

• 5,000 SKUs
• 300 wholesale customers
• customer-specific price files
• customer-specific product availability
• dozens/hundreds of currently open quotes
• quote-specific negotiated prices
• customer payment terms
• sales-rep-created orders

…I would not choose a platform simply because it can import products. The critical migration exercise is mapping your existing data model into:

Customer → Company/Account → Catalog → Price List → Products → Open Quote → Quote Line Prices → Expiration/Status

BigCommerce and OroCommerce are particularly interesting because that model is much closer to how wholesale businesses actually operate. BigCommerce specifically advertises migration support from Magento, NetSuite and custom platforms and provides APIs/implementation partners for data migration. www.bigcommerce.com

If you tell me what platform/database your wholesale catalog is currently on (e.g. Magento, WooCommerce, custom website, Excel/CSV, ERP, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to the 2–3 platforms most likely to migrate it without rebuilding everything manually.

Yes. What you’re describing is a B2B/wholesale commerce platform, and there are several that can handle this without rebuilding everything from scratch.

Best fits

1. BigCommerce B2B Edition — probably my first choice

• Import/migrate an existing product catalog and customer accounts.
• Customer groups and SKU-level price lists let each wholesale customer have negotiated pricing. www.bigcommerce.com
• Native sales quotes support custom line-item pricing, discounts, custom products, shipping terms, and expiration dates. docs.bigcommerce.comoroinc.comsply24.com
• Has company accounts, buyer permissions, purchase orders/net terms, and sales-rep tools. docs.bigcommerce.com

BigCommerce B2B

2. OroCommerce — stronger if your pricing/quoting is really complicated

• Built specifically around B2B/distribution.
• Supports customer-specific price lists, tiered pricing, minimums, kits/bundles, etc. oroinc.com
• Quotes/RFQs are integrated into the same product/pricing environment rather than being a separate sales tool. oroinc.com
• Better fit if you have lots of exceptions, negotiated contracts, multiple catalogs, or ERP integration.

OroCommerce

3. Shopify Plus / Shopify B2B — worth considering if you want a simpler ecommerce experience
Shopify has B2B companies, catalogs, pricing, and customer migration capabilities. help.shopify.com However, open/negotiated quote management is less naturally aligned with Shopify's core B2B workflow than BigCommerce or OroCommerce, so I'd put it behind those two for your particular requirements.

Shopify B2B

4. Sply24 — interesting if you want something much simpler
It specifically targets wholesalers and offers CSV import of products/customers/prices/stock, customer-specific pricing, and a private ordering portal. sply24.com I'd investigate it if your operation is relatively straightforward and you don't need a sophisticated ERP/CRM ecosystem.

The important distinction

If by "open quotes" you mean:

Customer A has 300 SKUs at their negotiated prices, Customer B has different prices, and we have 50 quotes currently outstanding that need to remain active during migration.

I'd prioritize BigCommerce B2B Edition or OroCommerce.

If you tell me what your existing catalog is currently in (Excel/CSV, Shopify, WooCommerce, Magento, custom database, ERP, etc.) and roughly how many SKUs/customers/active quotes you have, I can narrow this down to 2–3 platforms and explain how painful the migration would actually be for each.

Yes. What you’re describing is usually called a B2B ecommerce / wholesale commerce platform rather than a standard ecommerce store. The key capabilities to look for are:

• Catalog migration (products, SKUs, images, attributes, categories)
• Customer-specific price lists (contract pricing, dealer pricing, account-level overrides)
• Customer-specific catalogs (some buyers see only certain products)
• Open quotes / RFQs (quotes that remain pending, can be negotiated, then convert to orders)
• ERP/accounting sync (so pricing and inventory don’t become a second system to maintain)

Platforms that are commonly considered for this use case:

A few more lightweight options:

• Cart.com supports wholesale pricing, customer types, quotes, and manual order entry. cart.com
• Spree Commerce can handle customer groups and price lists if you want more customization. spreecommerce.org

The “easy migration” part depends heavily on where your catalog lives today. If you currently have:

• ERP data (SAP, NetSuite, Epicor, Dynamics, etc.) → prioritize platforms with connectors and PIM/ERP sync.
• Excel/CSV catalogs → look for strong import tools and bulk pricing uploads.
• A legacy dealer portal → look for customer/account migration tools and quote history imports.

A typical migration plan is:

1. Export products/SKUs/categories/images.
2. Export customers and account IDs.
3. Export price lists (customer → SKU → price).
4. Export open quotes and decide whether to migrate them as quotes, draft orders, or CRM opportunities.
5. Connect ERP as the source of truth going forward.

If you tell me:

• your current platform (website, ERP, Shopify, Magento, custom, Excel, etc.),
• number of SKUs,
• number of wholesale customers,
• and whether quotes are created by sales reps or customers,

I can narrow this down to the 2–3 platforms that are most likely to migrate cleanly.

Yes. If by “wholesale catalog” you mean an existing SKU catalog + many customers with negotiated prices + sales reps maintaining open quotes, there are several platforms built specifically for that.

My shortlist

BigCommerce would probably be my first platform to investigate. Its B2B Edition has customer/company accounts, SKU-level price lists that can be assigned to individual customers or groups, and a native sales-quote system. Quotes can contain negotiated line-item pricing, custom products, special shipping, and expiration dates. www.bigcommerce.com

BigCommerce B2B Edition

If migration is the biggest concern

Shopify Plus is worth considering if your existing catalog/customer data is reasonably clean. Shopify has native B2B company accounts, customer-specific catalogs/pricing, and documented migration workflows for customers and order history. help.shopify.com

Shopify B2B migration documentation

The caveat is open quotes: if your business relies heavily on reps creating, negotiating, revising, and converting quotes, I'd put BigCommerce or OroCommerce ahead of Shopify.

If your pricing is really complicated

OroCommerce is particularly interesting for wholesale/distribution. It supports customer-specific pricing, price books, tiered pricing, ERP-synchronized pricing, order minimums, units/kits/bundles, CRM, CPQ, and request-for-quote workflows. oroinc.com

OroCommerce B2B platform

Propeller Commerce Hub is another option if your sales process is more sophisticated than ordinary ecommerce. It specifically advertises contract/customer-specific pricing, customer-specific catalogs, quote-to-order workflows, approvals, and migration from existing commerce platforms. propeller-commerce.com

If you tell me what you're using today (e.g. Magento, WooCommerce, custom site, ERP-only, Excel + email), roughly how many SKUs/customers, and whether the “open quotes” are quotes already sitting in your current system that need to be preserved, I can narrow this down to 2–3 platforms and tell you how difficult the migration would actually be.

Yes. What you’re describing is a B2B/wholesale ecommerce platform, and there are several that are specifically designed to avoid rebuilding your catalog from scratch.

The important requirements are:

1. Catalog migration — import your existing products/SKUs, ideally by CSV/Excel or directly from your current system.
2. Customer-specific pricing — Customer A sees one price, Customer B another, including negotiated SKU-level prices.
3. Customer accounts — each wholesale buyer logs in and sees their own catalog/pricing.
4. Open quotes — preserve or manage quotes that are still being negotiated, ideally with expiration dates, custom line pricing, and the ability to convert a quote into an order.
5. Bulk ordering/reordering — important if your customers currently order by spreadsheet/email.
6. ERP/accounting integration — especially if inventory, customers, credit terms, or pricing currently live somewhere else.

Platforms I'd look at

BigCommerce would probably be my first platform to investigate. Its B2B functionality supports customer/company accounts, customer groups and price lists, including pricing down to individual SKUs. It also has a B2B quoting system that supports custom line-item prices, discounts, custom products, expiration dates, and converting quotes into checkout. www.bigcommerce.com

BigCommerce B2B wholesale platform

AmeriCommerce is another particularly interesting option if the existing catalog is messy or you have lots of customer-specific pricing. It advertises mass import/export for products, customers, orders, categories, inventory, etc., alongside unique wholesale pricing and quote creation. www.americommerce.com

AmeriCommerce wholesale/B2B

If you're looking for something much simpler than BigCommerce, b2bNORD is worth a look. It specifically advertises importing an existing Excel price list and turning it into a B2B catalog, with customer-specific pricing and customer portals. b2bnord.com

b2bNORD

The big question is your existing system

If you tell me what you're using today (e.g. Excel, QuickBooks, NetSuite, Shopify, WooCommerce, an old ecommerce site, ERP, etc.), roughly how many SKUs/customers you have, and whether your open quotes are currently in email/Excel or an actual quoting system, I can narrow this down to 2–3 platforms that can realistically migrate your data without a huge implementation project.

Yes. What you’re describing is essentially a B2B/wholesale ecommerce platform with three migration requirements:

1. Import an existing catalog — ideally from CSV/Excel or an existing ecommerce/ERP system.
2. Preserve customer-specific pricing — different customers can see different negotiated prices or price lists.
3. Carry over open quotes — not just historical orders, but active quotes that customers/sales reps are still working from.

A few platforms stand out:

My first choice: BigCommerce B2B

BigCommerce B2B Edition is probably the closest match.

It supports customer accounts/groups, SKU-level price lists, buyer permissions, and quote/CPQ workflows. Its B2B functionality is specifically designed around wholesalers, manufacturers and distributors rather than trying to bolt wholesale functionality onto a consumer store. www.bigcommerce.comwww.zoey.com

The important part for your situation is that BigCommerce separates customers, price lists, and price-list assignments, which gives you a reasonably clean way to migrate something like:

Customer A → Price List A → 1,200 SKUs
Customer B → Price List B → 1,200 SKUs
Customer C → negotiated prices → selected SKUs

rather than creating a separate product/catalog for every customer. cdn11.bigcommerce.com

If migration simplicity is the #1 concern

AmeriCommerce is interesting because it explicitly supports mass importing/exporting customers, orders, categories, products, inventory and other store data, while also having unique wholesale pricing and quote functionality. www.americommerce.com

AmeriCommerce Wholesale/B2B

b2bNORD is even more migration-oriented: it advertises CSV/XLSX/XML imports and specifically says its importer can turn an existing Excel price list into a digital catalog. It also supports customer-specific pricing. b2bnord.com

b2bNORD

One important caveat

“Open quotes” is the feature I'd investigate most carefully. Importing products/customers/prices is relatively straightforward; migrating live quotes with their original customer, SKU, negotiated price, expiration date, notes, and status is much more platform-specific.

For example, Cart.com supports creating quotes with expiration dates, discounts, comments, custom products and custom prices. cart.com Zoey likewise supports customers requesting quotes and salespeople creating drafts/quotes/orders. www.zoey.com

So if you have, say, 500 active quotes, I wouldn't choose a platform until the vendor confirms in writing that those quotes can be imported—or that there's an API/import mechanism to recreate them.

If you tell me what your current wholesale catalog lives in (Shopify, WooCommerce, Magento, Excel, ERP, custom system, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to the 2–3 platforms most likely to make the migration painless.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) maintain customer-specific pricing, and (3) keep/manage open quotes, there are a few good fits. The two I’d look at first are BigCommerce B2B Edition and Shopify B2B.

1. BigCommerce — probably the strongest fit

BigCommerce B2B Edition is unusually well aligned with a traditional wholesale/distributor model.

• Customer-specific pricing: price lists can be assigned to individual customers/customer groups, down to the SKU level. www.bigcommerce.com
• Customer-specific catalogs: companies can see different products/catalogs based on their account. www.bigcommerce.com
• Quotes: native B2B quotes support negotiated line-item pricing, discounts, custom products, special shipping, expiration dates, etc. docs.bigcommerce.com
• Sales reps: reps can create, edit, adjust and discount quotes for customers. docs.bigcommerce.com
• Migration/integration: BigCommerce has APIs and integrations for ERP/CRM/OMS systems, which makes it more practical if your existing catalog/customer pricing lives elsewhere. www.bigcommerce.com

BigCommerce B2B overview

My take: If you're a wholesale business with lots of SKUs, negotiated customer pricing, sales reps and a meaningful quote pipeline, I'd put BigCommerce at the top of the shortlist.

2. Shopify B2B — easiest if you already like Shopify

Shopify has expanded its native B2B functionality substantially in 2026. B2B now supports company accounts, catalogs with tailored pricing, quantity rules, payment terms, etc. www.shopify.com

It also has draft orders, which can effectively serve as negotiated/open quotes:

• customer/company-specific pricing
• custom line items and discounts
• prices can be locked so the quote doesn't change if the catalog price changes
• salespeople can create drafts for B2B customers
• drafts can ultimately become orders/invoices shopify.dev

Shopify B2B documentation

The catch: Shopify's native model is somewhat more "B2B layered onto an ecommerce platform," whereas BigCommerce B2B Edition feels more naturally suited to a distributor/wholesaler with complicated accounts and quoting.

3. Shopify + a quoting app

If your main priority is getting migrated quickly without building a full custom B2B system, Shopify can also be paired with a B2B/quote app. For example, apps can provide customer groups, negotiated pricing, quote requests and conversion of quotes into draft orders. apps.shopify.com

That's potentially the lowest-friction route, but I'd be more cautious if you have hundreds/thousands of customers with individually negotiated pricing. You don't want your pricing logic spread across several apps.

What I'd choose

If you tell me what your current system is (e.g. WooCommerce, Magento, custom site, Excel/ERP, QuickBooks, etc.), roughly how many SKUs/customers you have, and whether your "open quotes" need to remain historically accessible, I can narrow this down to the 2–3 platforms that would make the migration easiest and explain how I'd structure the customer-price/quote data migration.

Yes. What you’re describing is a B2B/wholesale ecommerce platform, rather than a normal Shopify-style storefront. The key is finding one that treats customer-specific price lists, account catalogs, and quotes as first-class features.

My shortlist

BigCommerce B2B Edition is probably the first one I'd investigate. It has customer/company accounts, SKU-level price lists that can be assigned to individual customers or groups, and native sales quotes with negotiated line-item pricing. www.bigcommerce.com

It also has an explicit migration process: its migration tooling can import hundreds of thousands of product/customer/order records, and BigCommerce supports mapping catalog data from CSV or other systems. www.bigcommerce.com

OroCommerce is worth considering if your wholesale operation is more complicated—lots of negotiated pricing, customer-specific catalogs, multiple organizations, ERP integration, or a sophisticated sales team. Its pricing engine and RFQ/quoting functionality are built specifically around those B2B scenarios. oroinc.com

Zoey is an interesting middle ground. It specifically supports wholesale customers with unique pricing/catalogs, and its sales tools can create drafts, quotes, and orders while showing customer-specific pricing. www.zoey.com

The important question: what do you mean by "open quotes"?

If you mean you currently have something like:

Customer A → 500 SKUs → negotiated prices → several quotes that are still pending → customer can come back and accept/order from those quotes

then I'd prioritize BigCommerce B2B Edition or OroCommerce. BigCommerce's quote system can retain custom line pricing, custom products, shipping arrangements, expiration dates, and convert quotes toward checkout. docs.bigcommerce.com

If instead you mean existing quotes already sitting in your current system that need to be migrated and remain open, that's a different and more important migration requirement. I'd specifically verify whether the platform/migration partner can import quote records, quote status, customer association, negotiated line prices, and expiration dates, rather than merely importing products/customers/orders.

If you tell me what platform/system your wholesale catalog is currently in (e.g. Excel, WooCommerce, Shopify, Magento, custom ERP, QuickBooks, etc.) and roughly how many customers/SKUs you have, I can narrow this to 2–3 platforms that are actually realistic for the migration.

Yes. What you’re describing is essentially a B2B wholesale commerce platform rather than a normal ecommerce store. The important requirements are:

1. Migrate/import an existing SKU catalog — ideally from CSV/Excel or your ERP.
2. Customer-specific pricing — not just “wholesale price,” but potentially a different price for each account/SKU.
3. Open quotes — quotes that remain editable/trackable until the customer accepts them.
4. Quote → order conversion without re-entering everything.
5. Ideally, customer-specific catalogs, order history, reordering, sales-rep access, and net terms.

My first platform to investigate: BigCommerce B2B Edition

BigCommerce is probably the closest fit to your requirements out of the mainstream platforms.

Its B2B functionality supports company accounts, customer groups, SKU-level price lists, and sales quotes. You can assign price lists to individual companies or groups, and its quote system supports customized line-item pricing, discounts, custom products, expiration dates, and conversion toward checkout. www.bigcommerce.com

BigCommerce B2B Edition

The particularly interesting part for your situation is that BigCommerce can bulk-update company/customer-group assignments via CSV, which could make migrating an existing wholesale customer/pricing structure considerably easier. www.bigcommerce.comdocs.bigcommerce.com

Other platforms I'd put on the shortlist

Zoey is particularly worth looking at if you want something designed around distributors rather than adapting a consumer ecommerce platform. It combines customer-specific pricing, complex catalogs, customer portals, and quote-to-order functionality. www.zoey.com

WizCommerce focuses specifically on wholesale, including personalized catalogs, customer-specific pricing, and ERP synchronization. wizcommerce.com

Spree Commerce is another interesting option if you have technical resources. Customer groups and price lists are built into the platform, including negotiated pricing structures. spreecommerce.org

The big question is how your current data is structured

If you have something like:

12,000 SKUs + 800 wholesale customers + each customer has their own negotiated prices + 150 active/open quotes

then I would not choose a platform based primarily on how nice its storefront looks.

I'd evaluate whether you can import something like:

CUSTOMERS
Customer ID
Company
Contact
Terms
Sales Rep

PRODUCTS
SKU
Description
Category
UOM
Pack Size
Cost
Inventory

CUSTOMER PRICES
Customer ID
SKU
Price
Minimum Qty
Effective Date

OPEN QUOTES
Quote #
Customer ID
SKU
Qty
Quoted Price
Expiration
Status

The customer-price table and open-quote migration are the two things I'd test before committing to a platform. Catalog migration itself is usually the easy part.

If you tell me what system your catalog/customer/pricing data is currently in (Excel, QuickBooks, Sage, NetSuite, Epicor, custom software, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to 2–3 platforms and tell you which one would make the migration easiest.

Yes. If your main requirements are (1) importing an existing wholesale catalog, (2) customer-specific pricing, and (3) preserving/managing open quotes, there are a few platforms worth looking at.

My first choice: BigCommerce B2B

BigCommerce is probably the closest fit if wholesale is the core business.

• Customer-specific pricing: price lists can be assigned to individual customers/customer groups, down to the SKU level. www.bigcommerce.com
• Quotes: its B2B Edition has native sales quotes, including negotiated line-item pricing, discounts, custom products, special shipping, expiration dates, and quote-to-checkout workflows. docs.bigcommerce.com
• Catalog migration: it supports importing customer/catalog data and has APIs for more complicated migrations.
• Wholesale accounts: company accounts, customer groups, buyer permissions, approval workflows, etc.
• It can also coexist with a retail storefront if you sell both B2B and DTC. www.bigcommerce.com

The big advantage: you don't have to bolt a quoting system onto a normal ecommerce store. Quotes and negotiated pricing are part of the B2B architecture.

Shopify is another strong option

Shopify has become considerably more interesting for wholesale in 2026. Shopify now includes B2B functionality on Basic/Grow/Advanced, including company profiles, catalogs, customized pricing, volume pricing and payment terms. Plus adds unlimited catalogs and direct assignment to companies/locations. www.shopify.com

The catch is open quotes. Shopify's native B2B functionality isn't as quote-centric as BigCommerce, so depending on your workflow you may need an app. For example, the Shopify App Store currently has B2B apps that support customer-specific pricing, quotes and draft orders. apps.shopify.com

The important question is what "open quotes" means

If you mean something like:

Customer ABC has a negotiated price list → salesperson creates a quote for 47 items → customer hasn't accepted it yet → salesperson can edit it → customer eventually converts it to an order

BigCommerce B2B would be my first platform to investigate.

If instead you mean:

We have 200 old quotes sitting in our current system and we need to migrate them, including their customer, products, negotiated prices and status

that's a more specific migration problem. I'd want to verify the historical/open-quote import capability before choosing a platform. A platform can have excellent new quote functionality without being able to import your existing quote records cleanly.

If you tell me what you're using today (e.g. Excel, QuickBooks, Sage, NetSuite, custom software, Shopify, etc.) and roughly how many SKUs/customers/open quotes you have, I can compare BigCommerce vs Shopify vs a couple of B2B-specific platforms specifically around migration difficulty and preservation of customer pricing/quotes.

Yes. If by “open quotes” you mean customers can have negotiated quotes that remain open/pending and can later be converted into orders, there are a few platforms that fit particularly well.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate.

BigCommerce has native customer/company accounts, customer groups, SKU-level price lists, customer-specific catalogs, and sales quotes. Its quote system supports negotiated line-item pricing, custom products, expiration dates, and converting quotes into checkout. docs.bigcommerce.com

It also explicitly supports wholesale businesses where different customers see different products and prices after logging in. www.bigcommerce.com

That makes it a particularly good match if your current system looks something like:

Product catalog → Customer A gets one price → Customer B gets another → Sales rep creates quote → Quote stays open → Customer accepts → Order

2. Shopify Plus B2B — best if ease of migration and ecosystem matter most.

Shopify's native B2B catalogs let you assign products and prices to individual companies/company locations, including fixed prices and volume pricing. help.shopify.com

For quotes, Shopify is somewhat less purpose-built than BigCommerce. Its native B2B draft orders can preserve the company's pricing/payment terms and allow pricing to be locked, while apps can add a more traditional RFQ/quote workflow. help.shopify.com

So I'd choose Shopify if you value ease of administration, integrations, storefront quality, and migration tooling more than having the deepest native quoting workflow.

3. OroCommerce — worth considering for a genuinely complex wholesale business.

Oro is purpose-built for B2B and has native customer-specific pricing, price books, ERP-synced pricing, contracts, CRM, and quoting/CPQ. oroinc.com

It's powerful, but I'd generally put it behind BigCommerce/Shopify if your primary goal is “get our existing wholesale business migrated without making the technology itself a major project.”

The important question is your existing data

The platform choice really hinges on what you mean by customer-specific prices.

For example, if you have:

• 8,000 SKUs
• 400 wholesale customers
• each customer has their own negotiated price on some/all SKUs
• customers have historical/open quotes
• sales reps need to create and edit quotes
• accepted quotes become orders
• customers need to log in and see their catalog/prices
• product/customer/price data currently lives in an ERP or accounting system

then I would lean BigCommerce B2B Edition.

BigCommerce's model of companies → customer groups → price lists → catalogs → quotes maps unusually well to that structure. It also supports bulk CSV updates to company/customer-group relationships. docs.bigcommerce.comdocs.bigcommerce.com

If you tell me what platform you're migrating from (e.g. WooCommerce, Magento, custom website, Salesforce, NetSuite, Excel/ERP, etc.), roughly how many products/customers you have, and whether the open quotes need to be migrated too, I can narrow this down to 2–3 platforms and explain exactly how I'd migrate the catalog, customer pricing, and outstanding quotes.