ChatGPT answers, unedited

Yes. For a wholesale business with an existing catalog, BigCommerce B2B Edition is probably the closest fit to what you're describing.

Platforms worth looking at

• bigcommerce.com — Strong native support for wholesale. You can maintain customer/company-specific price lists, customer groups, catalogs, and sales quotes. Buyers can request quotes, and sales reps can modify line-item pricing, discounts, shipping, and expiration dates before converting the quote to an order. BigCommerce BigCommerce BigCommerce
• shopify.com — Good option if you're already on Shopify or want the broader Shopify ecosystem. B2B catalogs can have customer/company-specific prices and product availability. For more sophisticated quoting, you'd generally add an app; Shopify's native model is more catalog/order oriented than quote-management oriented. Shopify Help Center Shopify Help Center
• oroinc.com — More purpose-built for complex distributors/manufacturers. It supports negotiated customer-specific pricing, large numbers of price lists, RFQs/quotes, account hierarchies, and complex pricing rules. ORO INC.
• pepperi.com — Particularly interesting if you have outside sales reps taking orders. It supports customer-specific catalogs/pricing and can integrate products, customers, pricing, orders, and invoices with ecommerce/ERP systems. B2B Commerce Platform | Pepperi B2B Commerce Platform | Pepperi

The important distinction

If by "open quotes" you mean:

Customer A has a catalog of 4,000 SKUs → Customer A has negotiated prices → salesperson creates Quote #123 → customer can review it later → salesperson can revise it → eventually convert it to an order

then I'd focus heavily on BigCommerce B2B or OroCommerce.

BigCommerce specifically supports sales quotes as persistent B2B records, including customer-specific discounts, custom products, special shipping methods and expiration dates. BigCommerce BigCommerce

If instead you mean:

We already have Shopify → we mainly need customer-specific wholesale pricing + a lightweight "request a quote" workflow

then Shopify + a B2B/quote app can be considerably simpler. There are currently Shopify apps that handle customer groups, custom pricing, catalogs, quote requests and conversion to draft orders. Shopify App Store Shopify App Store

Migration is the part I'd investigate carefully

The platform choice matters less than how your existing catalog/pricing data is structured. Before choosing, I'd want to know whether your current system has:

• SKU/product master
• Customer accounts
• Customer-specific price lists
• Customer-specific product availability
• Quantity breaks
• Existing open quotes
• Quote line-item prices that differ from the customer's normal price
• Sales reps/account ownership
• Net terms/credit limits
• Inventory/ERP integration
• Historical orders

If you tell me what system your wholesale catalog is currently in (Excel, QuickBooks, NetSuite, SAP, an old ecommerce site, custom database, etc.) and roughly how many SKUs/customers you have, I can narrow this down to 2–3 platforms and specifically look at how you'd migrate the catalog, customer pricing, and open quotes without rebuilding everything manually.

BigCommerce specifically supports sales quotes as persistent B2B records, including customer-specific discounts, custom products, special shipping methods and expiration dates. BigCommerce BigCommerce

If instead you mean:

We already have Shopify → we mainly need customer-specific wholesale pricing + a lightweight "request a quote" workflow

then Shopify + a B2B/quote app can be considerably simpler. There are currently Shopify apps that handle customer groups, custom pricing, catalogs, quote requests and conversion to draft orders.

Migration is the part I'd investigate carefully

The platform choice matters less than how your existing catalog/pricing data is structured. Before choosing, I'd want to know whether your current system has:

Yes. What you’re describing is a B2B/wholesale commerce platform rather than a standard ecommerce store. The key capabilities to look for are:

• Catalog migration (SKUs, variants, attributes, images, PDFs, categories)
• Customer-specific price lists (contract pricing, account discounts, negotiated rates)
• Quote management (open quotes, approvals, quote-to-order conversion)
• Customer accounts and permissions (buyers, purchasing managers, locations)
• ERP/accounting integration (so prices, inventory, and customer records stay aligned)

Some platforms that are designed for this:

A few things that will determine the right choice:

1. Where is your catalog today?

• Excel/CSV?
• ERP (SAP, NetSuite, Epicor, Dynamics, Sage, etc.)?
• Existing ecommerce platform?
• How do customer prices work?

• A handful of price tiers (e.g., Dealer / Distributor / VIP)?
• Thousands of individual negotiated prices?
• Customer + product-specific agreements?
• What do you mean by “open quotes”?

• Sales reps create quotes internally?
• Customers request quotes online?
• Quotes need approval before becoming orders?
• Existing quotes need to survive the migration?

For many wholesalers, the migration project is harder than choosing the storefront. You’ll want a platform that can import:

• customer accounts
• historical price lists
• products/SKUs
• customer-product exceptions
• active quotes
• sales rep ownership
• order history (if needed)

If you tell me your current system (e.g., Magento, WooCommerce, custom database, ERP), approximate SKU count, number of customers, and whether quotes are salesperson-managed, I can narrow this to a few realistic options.

Yes. For the requirements you described—migrating an existing wholesale catalog, customer-specific pricing, and keeping/managing open quotes—there are a few platforms worth looking at.

The two I'd investigate first

1. BigCommerce B2B Edition

This is probably the closest match to what you're describing.

BigCommerce supports customer groups and price lists, including pricing down to individual SKUs for particular wholesale accounts. It also supports importing customer groups via CSV, which can make an existing wholesale-data migration considerably easier. BigCommerce BigCommerce

More importantly, quotes are a native B2B feature. Salespeople can create quotes with negotiated line-item prices, discounts, custom products, special shipping methods, expiration dates, etc. Buyers can request quotes from the storefront and then take an approved quote through checkout. BigCommerce BigCommerce

That makes the workflow something like:

Existing ERP/catalog → BigCommerce → customer accounts → customer-specific price lists → quote → approval → order

rather than having to bolt a quoting system onto a normal ecommerce store.

bigcommerce.com

2. Shopify B2B

Shopify has become much more capable for wholesale.

Its B2B Catalogs let you control both which products a customer can see and the prices they receive. On Shopify Plus, catalogs can be assigned directly to individual companies/company locations, which is useful when Customer A pays $14 for an item while Customer B pays $16. Shopify Help Center Shopify Help Center

Shopify also supports CSV import/export of B2B catalog pricing, which could be useful for migrating a large existing price matrix. Shopify Help Center

For quotes, however, Shopify's native mechanism is more draft-order oriented. You can create a B2B draft order, override a negotiated price, and lock the quoted price so subsequent catalog-price changes don't affect it. Shopify Help Center

There are also dedicated wholesale/quote apps if you need a more traditional RFQ workflow. Shopify App Store

help.shopify.com

Which I'd lean toward depends on your existing data

If your current wholesale system looks something like:

• 5,000–50,000 SKUs
• hundreds/thousands of wholesale customers
• customer-specific SKU pricing
• customers have different product availability
• sales reps maintain quotes
• quotes can remain open for weeks/months
• negotiated prices need to survive catalog price changes
• customers have PO/net terms
• you want to import the existing catalog rather than rebuild it manually

I'd put BigCommerce B2B Edition and Shopify Plus B2B head-to-head, with BigCommerce getting particular attention because quoting is already a first-class B2B feature.

If you tell me what platform/ERP your wholesale catalog is currently in (e.g. Excel/CSV, QuickBooks, NetSuite, SAP, WooCommerce, Magento, custom database, etc.) and roughly how many SKUs + customers + unique price lists you have, I can narrow this down substantially and tell you which migration would be easiest.

BigCommerce supports customer groups and price lists, including pricing down to individual SKUs for particular wholesale accounts. It also supports importing customer groups via CSV, which can make an existing wholesale-data migration considerably easier. BigCommerce BigCommerce

More importantly, quotes are a native B2B feature. Salespeople can create quotes with negotiated line-item prices, discounts, custom products, special shipping methods, expiration dates, etc. Buyers can request quotes from the storefront and then take an approved quote through checkout. BigCommerce BigCommerce

That makes the workflow something like:

Existing ERP/catalog → BigCommerce → customer accounts → customer-specific price lists → quote → approval → order

rather than having to bolt a quoting system onto a normal ecommerce store.

bigcommerce.com

2. Shopify B2B

Shopify has become much more capable for wholesale.

Its B2B Catalogs let you control both which products a customer can see and the prices they receive. On Shopify Plus, catalogs can be assigned directly to individual companies/company locations, which is useful when Customer A pays $14 for an item while Customer B pays $16. help.shopify.com help.shopify.com

Shopify also supports CSV import/export of B2B catalog pricing, which could be useful for migrating a large existing price matrix. help.shopify.com

For quotes, however, Shopify's native mechanism is more draft-order oriented. You can create a B2B draft order, override a negotiated price, and lock the quoted price so subsequent catalog-price changes don't affect it.

There are also dedicated wholesale/quote apps if you need a more traditional RFQ workflow.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) give each customer/account its own pricing, and (3) preserve/manage open quotes, there are several good options—but they differ quite a bit in how much is native vs. bolted on.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate

BigCommerce is unusually well suited to what you're describing.

Its B2B functionality includes company/account-specific pricing, customer groups, buyer permissions, catalogs, and a native quoting engine. Its price lists can customize pricing down to the individual SKU and can be assigned to specific wholesale accounts or customer groups. BigCommerce BigCommerce

Its quote system is particularly relevant: quotes can contain custom line-item prices, discounts, custom products, special shipping methods, and expiration dates, and buyers can take accepted quotes through checkout. BigCommerce

That's a much cleaner fit if you currently have something like:

Customer A → 1,200 products → their own price on each SKU → several quotes currently outstanding

rather than trying to recreate that structure with a collection of Shopify apps.

bigcommerce.com

2. Shopify B2B — easiest if you want a relatively painless migration

Shopify has gotten substantially better for wholesale.

Its B2B catalogs let you control which products a customer can see and what price they pay, with catalogs assignable to specific company locations. Shopify Help Center

Shopify also treats B2B quotes as draft orders, so sales reps can create a quote using the customer's specific pricing/payment terms and send the customer a checkout link. Shopify

The catch is open/customer-initiated quote management. If you need a sophisticated RFQ workflow—multiple revisions, negotiation, quote status, expiration, etc.—you'll likely add an app. There are now several options that integrate quotes with Shopify Draft Orders. Shopify App Store Shopify App Store

So I'd characterize Shopify as:

Best if catalog migration and ease of administration are more important than having deeply native B2B quoting.

shopify.com

3. Adobe Commerce — powerful, but probably more platform than you need

Adobe Commerce has native Shared Catalogs for company-specific pricing and native B2B Quotes for negotiated pricing. Experience League

It's a strong choice if your pricing model is extremely complicated—for example:

• thousands of customer-specific price lists
• different catalogs by customer/company
• quantity breaks
• account hierarchies
• sophisticated purchasing permissions
• ERP integration
• sales-rep-assisted quoting

But if the goal is "move our existing wholesale business online without turning this into a major IT project," I'd look at BigCommerce and Shopify first.

The important question: what does "open quotes" mean in your business?

This actually changes my recommendation quite a bit.

If you mean:

A. "Our salespeople create quotes for customers and sometimes the customer comes back months later and orders from that quote."

→ BigCommerce B2B is very compelling.

B. "Customers log in, build a large basket, request a quote, negotiate it with us, and eventually convert it to an order."

→ BigCommerce B2B or Shopify + a strong quote app.

C. "We have hundreds/thousands of existing quotes in our current system that need to be migrated and remain open."

→ This is a different problem. I'd pay much more attention to the migration/API capabilities and quote data model than the storefront features.

D. "Every customer has a negotiated price for individual SKUs, and we need to import those prices from our existing system."

→ BigCommerce becomes particularly interesting because of its native price-list structure. BigCommerce

If I were evaluating this for your situation

I'd probably do a proof-of-concept with BigCommerce B2B vs. Shopify B2B.

Give both vendors the same sample export:

• 500–2,000 products
• 10–20 customers
• customer-specific SKU pricing
• inventory quantities
• product images
• 5–10 open quotes
• quote line-item prices
• customer payment terms
• customer shipping addresses

Then ask them to demonstrate importing that data and having an existing customer log in and see exactly the catalog/prices they should see.

That's much more revealing than a generic platform demo.

If you tell me what your current wholesale platform/software is (even just the name) and roughly how many SKUs, customers, and open quotes you have, I can narrow this down to 2–3 platforms and specifically assess how hard the migration would be and whether the existing quotes can actually be carried over.

B. "Customers log in, build a large basket, request a quote, negotiate it with us, and eventually convert it to an order."

→ BigCommerce B2B or Shopify + a strong quote app.

C. "We have hundreds/thousands of existing quotes in our current system that need to be migrated and remain open."

→ This is a different problem. I'd pay much more attention to the migration/API capabilities and quote data model than the storefront features.

D. "Every customer has a negotiated price for individual SKUs, and we need to import those prices from our existing system."

→ BigCommerce becomes particularly interesting because of its native price-list structure.

If I were evaluating this for your situation

I'd probably do a proof-of-concept with BigCommerce B2B vs. Shopify B2B.

Give both vendors the same sample export:

Best if catalog migration and ease of administration are more important than having deeply native B2B quoting.

Yes. If your core requirements are (1) migrate an existing wholesale catalog, (2) customer-specific pricing, and (3) preserve/manage open quotes, there are a few good options.

My shortlist

BigCommerce is probably the first one I'd investigate. Its B2B offering has customer/company accounts, customer groups, SKU-level price lists, and the ability to assign different pricing to individual wholesale accounts. BigCommerce BigCommerce BigCommerce

More importantly for your question, quotes are a first-class feature: BigCommerce B2B quotes can contain custom line-item pricing/discounts, custom products, special shipping, expiration dates, and can ultimately be converted into a checkout. BigCommerce

Shopify is attractive if you already like Shopify

Shopify B2B now has proper companies, company locations, catalogs, fixed prices, volume pricing, and customer-specific catalog assignment. Catalogs can also be imported by CSV or through the Catalogs API. Shopify Help Center Shopify Help Center

The catch is quotes. Shopify's native B2B functionality isn't as quote-centric as BigCommerce/OroCommerce, so you'd likely add a quote app or build around Draft Orders. There are now apps specifically designed to turn RFQs into Draft Orders. Shopify App Store Shopify App Store

OroCommerce is worth serious consideration

If your wholesale business has things like:

• thousands of customer-specific price lists
• negotiated prices at the SKU level
• customer-specific catalogs
• RFQs/quotes that go through sales reps
• complicated volume pricing
• sales reps managing accounts
• ERP/inventory integration

then OroCommerce may actually be a better conceptual match than Shopify. Its B2B model is built around negotiated pricing, customer-specific catalogs, quotes/RFQs, and distributor workflows. ORO INC.

The key question is your existing data

The migration itself isn't usually the hardest part. I'd want to understand how your current wholesale data is structured:

Products/SKUs → Customers → Customer-specific price lists → Open quotes → Orders

If you already have those in CSVs, an ERP, Shopify, WooCommerce, Magento, a custom database, etc., the right platform can import/map them rather than forcing you to recreate everything manually.

If you tell me what platform/system your wholesale catalog is currently in and roughly how many SKUs, customers, and open quotes you have, I can narrow this down to 2–3 platforms and explain exactly how I'd migrate the data and preserve the customer pricing/quotes.

Yes. What you’re describing is a B2B/wholesale ecommerce platform, rather than a normal ecommerce store. The important requirements are:

• Import an existing product catalog, SKUs, customers, and ideally order history.
• Give each customer—or customer group—its own negotiated price list.
• Restrict certain products/catalogs to particular accounts.
• Let sales reps create and modify quotes.
• Keep open/pending quotes visible and convertible into orders.
• Ideally integrate with your ERP/accounting/inventory system so you don't create a second source of truth.

Platforms I’d look at

1. BigCommerce — probably the best starting point

BigCommerce B2B Edition has customer/company accounts, customer-specific price lists, customer groups, and sales quoting built in. Its migration tooling can import products, variants, SKUs, customers, orders, categories, images, etc. BigCommerce BigCommerce BigCommerce

Its quote functionality is particularly relevant: quotes can have custom line-item pricing, discounts, custom products, shipping methods and expiration dates, and can ultimately be converted into checkout/orders. BigCommerce BigCommerce

bigcommerce.com

2. OroCommerce — strongest if your pricing/quoting is complicated

Oro is purpose-built around B2B distribution. It supports customer-specific pricing, complex price lists, customer-specific catalogs, RFQs/quotes, sales-rep workflows, and ERP synchronization. ORO INC. ORO INC.

I'd favor this if you have lots of exceptions in pricing, thousands of customers, multiple price books, negotiated contracts, or a substantial sales team.

oroinc.com

3. WizCommerce — worth investigating for a distributor/wholesaler

It specifically targets wholesalers and distributors and combines account-level catalogs, contract pricing, case packs, minimums, quotes, payment terms and ERP inventory. Wiz Commerce

wizcommerce.com

4. INDATA — interesting if easy migration is the priority

INDATA explicitly advertises migration as part of its platform offering, along with customer-specific pricing and quote-to-order functionality. INDATA

My shortlist

BigCommerce is the one I'd demo first based on your description. It has an unusually good match between catalog migration + customer-specific pricing + open quotes without requiring you to build those pieces yourself. Its migration tools can handle substantial existing catalogs, while its B2B system handles the customer/pricing/quote relationships. BigCommerce BigCommerce

If you tell me what your current wholesale catalog is in (Excel/CSV, Shopify, WooCommerce, Magento, ERP, custom database, etc.) and roughly how many SKUs/customers you have, I can narrow this down to 2–3 platforms and explain exactly how I’d migrate the catalog, customer-specific prices, and open quotes.

Yes. What you’re describing is a B2B/wholesale commerce platform, rather than a standard ecommerce store. The key requirements are:

• Import an existing SKU/catalog database
• Customer- or account-specific price lists
• Customer-specific product visibility/catalogs
• Existing customers and account hierarchies
• Open quotes that remain active and can be converted to orders
• Ideally, migration of historical orders and pricing agreements
• ERP/accounting integration

Platforms I’d shortlist

1. BigCommerce B2B Edition — probably the strongest general-purpose option.

It supports customer/company-specific pricing, SKU-level price lists, customer groups, buyer accounts, and native B2B quoting. Quotes can have custom line-item pricing, discounts, shipping methods, expiration dates, and can be converted into orders. BigCommerce BigCommerce

BigCommerce also explicitly supports migrations from platforms such as Shopify, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, and others, including migration services. BigCommerce

bigcommerce.com

2. OroCommerce — worth considering if your wholesale pricing is particularly complicated.

Oro is designed around distributors/manufacturers and supports customer-specific pricing, large numbers of price lists, customer-specific catalogs, RFQs/quotes, sales-rep workflows, and ERP-connected inventory. ORO INC.

This is more of an enterprise B2B system than a lightweight ecommerce platform.

3. WizCommerce — interesting if you're primarily a wholesaler/distributor.

It is purpose-built around wholesale: account-specific catalogs, negotiated pricing, case packs, minimums, quotes, net terms, and ERP inventory synchronization. Wiz Commerce

wizcommerce.com

4. Shopify Plus B2B — attractive if you already like the Shopify ecosystem.

Shopify B2B has catalogs that control both products and prices for particular companies/company locations, with unlimited catalogs on Plus. Shopify Help Center Shopify Help Center

The caveat: I'd investigate your open-quote requirement very carefully before choosing Shopify. BigCommerce's native quoting functionality is a much clearer match if maintaining existing quotes is a core requirement.

5. LINESHEET — particularly interesting for wholesale brands rather than traditional distributors.

It specifically advertises migration of catalogs, buyers, customer groups, account-specific pricing, visibility rules, and order history from legacy wholesale systems/spreadsheets. LINESHEET

My recommendation

If your situation is something like:

“We have an existing wholesale catalog with hundreds/thousands of SKUs, dozens/hundreds of customers, negotiated prices for each customer, and sales reps currently maintaining quotes. We want to migrate it without losing that commercial history.”

I'd start with BigCommerce B2B Edition and OroCommerce, and then compare WizCommerce if you're a distributor.

The most important question isn't actually which platform has customer-specific pricing — several do. It's whether your existing customer price matrices and open quotes can be imported without manually rebuilding them.

If you tell me what platform/system your catalog is currently in (Excel, Shopify, WooCommerce, Magento, Salesforce, custom ERP, etc.), approximately how many SKUs/customers/open quotes you have, and what ERP you use, I can narrow this down to 2–3 platforms and tell you which one is likely to make the migration easiest.

Yes. What you’re describing is a B2B/wholesale commerce platform rather than a standard ecommerce store. The important requirements are:

• Migrate your existing product catalog/SKUs.
• Maintain customer- or account-specific price lists.
• Give customers their own catalogs and purchasing permissions.
• Preserve or manage open quotes, including negotiated line-item pricing.
• Ideally integrate with your ERP/accounting/inventory system so pricing, inventory, customers, and orders stay synchronized.

Platforms I'd shortlist

1. BigCommerce B2B Edition — probably the best general-purpose option

BigCommerce has native B2B customer accounts, customer-specific price lists down to the SKU, customer groups, buyer permissions, and sales quoting. Its quote system supports custom line-item pricing, discounts, custom products, and expiration dates. BigCommerce BigCommerce

It also explicitly supports migrations from platforms such as Magento, NetSuite, and custom systems through APIs and implementation partners. BigCommerce

bigcommerce.com

2. OroCommerce — best if your wholesale pricing/quoting is particularly complicated

Oro is much more B2B-native. It supports customer-specific price lists, customer-specific catalogs, tiered pricing, RFQs/quotes, sales-rep workflows, and complex account structures. ORO INC. ORO INC.

I'd look seriously at this if you have hundreds/thousands of customers with negotiated pricing, lots of exceptions, or a sales team that manages quotes rather than customers simply checking out.

oroinc.com

3. WizCommerce — worth considering for a distributor/wholesaler

WizCommerce is specifically oriented toward wholesale/distribution and positions customer-specific pricing, catalogs, business accounts, and quote/RFQ workflows as native functionality, including ERP-synced pricing. Wiz Commerce

wizcommerce.com

4. Shopify Plus — attractive if you want a more mainstream ecommerce ecosystem

Shopify now has substantial B2B functionality, including company-specific pricing and product availability. It can be a very good choice if your catalog/pricing rules aren't exceptionally complicated and you value Shopify's broader ecosystem. Shopify

The caveat is that I'd investigate your open-quote workflow very carefully before choosing Shopify. If quotes are central to how your sales team operates, BigCommerce/Oro/WizCommerce may fit more naturally.

The migration question is actually the important one

If you already have an existing wholesale catalog, I'd not evaluate these platforms based merely on "can they import products?"

I'd map your current data into something like:

The open quotes are the potential deal-breaker. If you have, say, 300 active customers and 50–500 open quotes, you want to establish before signing anything whether the platform can actually import those quotes with their original customer, SKU, negotiated price, expiration date, notes, and status—or whether you'll have to recreate them.

If you tell me what you're migrating from (ERP/ecommerce platform/spreadsheet), approximate number of SKUs, number of wholesale customers, and roughly how many open quotes you have, I can narrow this down to 2–3 platforms and tell you which one I'd pick.

Yes. For the requirements you described—migrating an existing wholesale catalog, customer-specific pricing, and preserving/managing open quotes—there are a few good options, but I’d put BigCommerce B2B Edition at the top of the list.

Best fits

• bigcommerce.com — probably the strongest all-around fit. It supports customer/company accounts, SKU-level customer-specific price lists, customer-specific catalogs, sales-rep quoting, and buyer portals. BigCommerce also has a migration tool that can import products, variants, SKUs, customers, orders, categories, etc. BigCommerce BigCommerce
• OroCommerce — better if your wholesale business has very complicated pricing and quoting. It natively handles customer-specific pricing, multiple price lists, customer-specific catalogs, RFQs, quotes, sales reps, and ERP synchronization. ORO INC. ORO INC.
• shopify.com — attractive if you want the Shopify ecosystem, but I'd evaluate it more carefully for your specific quote requirements. Shopify has strong B2B catalog/customer pricing capabilities, while quote workflows can require apps. Shopify's own replatforming guidance recognizes customer-specific catalogs, contract pricing, and quote workflows as key B2B migration considerations. Shopify

The important distinction

If by “open quotes” you mean you currently have quotes like:

Customer ABC → 17 SKUs → negotiated prices → salesperson edits → quote sent → customer hasn't accepted yet

…and you need those quotes to survive the migration, I'd specifically ask each vendor whether they can migrate the quote records themselves, not merely products/customers/orders.

BigCommerce has a native quote model with custom line-item pricing, discounts, expiration dates, custom products, and conversion to checkout. BigCommerce That's a major reason I'd investigate it first.

If you tell me what platform/system your wholesale catalog is currently in (e.g. WooCommerce, Magento, NetSuite, Salesforce, Excel/custom system) and roughly how many SKUs + customers + open quotes, I can narrow this down to 2–3 platforms and tell you which one would make the migration least painful.

Yes. What you’re describing is a B2B/wholesale commerce platform, and there are several that are specifically designed around migrating an existing catalog while preserving account-level pricing, customer catalogs, and quotes.

My shortlist

• BigCommerce B2B Edition — probably the first one I’d evaluate. It supports customer-specific price lists down to the SKU, customer groups, custom catalogs, and native quote management. It also has migration tooling that can move products, customers, orders, variants, etc. BigCommerce BigCommerce

bigcommerce.com

• OroCommerce — particularly strong if your pricing is very complicated: negotiated prices, multiple price lists, quantity breaks, customer-specific catalogs, RFQs/quotes, sales reps, and ERP integration. ORO INC. ORO INC.

oroinc.com

• Shopify Plus B2B — attractive if you want the Shopify ecosystem and a relatively straightforward migration. Shopify B2B catalogs can be assigned to individual company locations with different products/prices, and catalog data can be imported/exported via CSV. Shopify Help Center Shopify Help Center

shopify.com

• WizCommerce — worth looking at if you're a distributor/wholesaler rather than a conventional ecommerce retailer. It specifically supports account-level catalogs, contract pricing, quotes, case packs, minimums, and ERP-connected inventory. Wiz Commerce

wizcommerce.com

The important distinction

If by "open quotes" you mean you currently have quotes that are in progress with customers and need those migrated—not merely the ability to create new quotes—that changes my recommendation.

I'd want the migration to preserve something like:

Customer → products/catalog → negotiated price → quote → quote lines → quote status → expiration → sales rep → customer acceptance → order

A lot of platforms advertise "quotes" but only mean new RFQs, not migration of an existing quote pipeline.

If you tell me what your current system is (e.g. Magento, WooCommerce, custom site, ERP, Excel, Salesforce, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to the 2–3 platforms most likely to migrate it cleanly, including what data can actually be imported and where you'd need custom migration work.

Yes. What you’re describing is a B2B wholesale commerce platform (sometimes called a wholesale portal, dealer portal, or B2B ecommerce platform). The key is finding one that can handle:

• Catalog migration (SKUs, images, attributes, pricing files, categories)
• Customer-specific price lists (each account sees negotiated pricing)
• Customer-specific catalogs/assortments (some buyers see only the products they’re allowed to buy)
• Open quotes / RFQs (sales reps can create, negotiate, and convert quotes into orders)
• Existing customer accounts and order history
• ERP/accounting integration if you already run inventory elsewhere

A few platforms worth evaluating:

A few more wholesale-focused options:

• SimplyDepo focuses heavily on catalog management, account-specific pricing, and rep/customer ordering workflows. SimplyDepo
• DistyMan is aimed at distributors with large catalogs, ERP integrations, customer pricing, and quote management. Distyman

What I’d look for during demos

Ask each vendor these exact questions:

1. “Can I import my current customer price matrix?”

• Ideally: CSV/Excel import of customer → SKU → price → effective dates.
• “Can one SKU have different prices for 500 customers?”

• Many systems handle customer groups but struggle with true account-level pricing.
• “Can sales reps create quotes that preserve negotiated pricing?”

• You want quote → approval → order conversion, not just a PDF generator.
• “Can customers log in and see only their catalog?”

• Important if distributors, dealers, or regions have different assortments.
• “How do you migrate data?”

• Ask whether they migrate: - Products/SKUs
• Images
• Customers
• Historical orders
• Open quotes
• Sales rep notes
• Price agreements

The best choice depends heavily on your current system. If you tell me:

• what platform your catalog is currently in (Excel, Magento, Shopify, ERP, custom database, etc.),
• approximate SKU count,
• number of customers,
• whether quotes are salesperson-managed or customer self-service,

I can narrow this to 2–3 realistic options.

Yes. There are several B2B commerce platforms designed specifically for this problem: migrating an existing wholesale catalog, preserving account-specific pricing, and managing quotes without forcing your sales team into a totally new workflow.

The best fit depends on what your current stack is (ERP, ecommerce platform, spreadsheets, CRM, etc.), but these are the main categories:

Strong options for wholesale catalog migration + customer pricing + quotes

bigcommerce.com

Good for: Companies moving from a traditional ecommerce site into a more capable wholesale portal.

• Import products, SKUs, customers, and price lists
• Customer groups and account-level pricing
• SKU-level price lists
• Wholesale customer accounts and approvals
• Quote management workflows BigCommerce

Watch-outs: Complex negotiated pricing logic may require careful setup or integrations.

shopify.com (often paired with B2B apps/integrations)

Good for: Businesses already comfortable with Shopify and wanting a modern storefront.

• Company accounts
• Price lists
• Assigned catalogs
• Payment terms
• Wholesale checkout flows

For more advanced quoting and account-specific workflows, many companies add specialized B2B apps or connect Shopify to an ERP. B2Bridge

wizcommerce.com

Good for: Distributors and wholesalers with sales reps and negotiated pricing.

Features include:

• Account-specific catalogs
• Contract pricing
• Customer-specific price lists
• Quotes that convert into orders
• ERP-connected inventory workflows Wiz Commerce

This is closer to a wholesale sales platform than a consumer ecommerce store.

commerceunit.com

Good for: More complex distributors/manufacturers.

Handles:

• Customer-specific catalogs
• Contract pricing
• Buyer approvals
• Quotes
• Purchase orders
• Account terms and credit workflows CommerceUnit

panthor.io

Good for: Smaller-to-mid-sized wholesalers wanting an integrated operational system.

Supports:

• Customer portals
• Per-customer pricing
• RFQ → quote → order flows
• Orders, fulfillment, and invoicing tied together Panthor

Migration checklist (the parts that usually make or break the project)

Before choosing a platform, make sure it can migrate and maintain:

Catalog

• SKU numbers
• Product variants
• Case packs / UOMs
• Images and documents
• Customer-specific assortments
• Product attributes

Pricing

You probably need more than “wholesale discount.”

Look for support for:

• Customer-specific price lists
• Contract pricing
• Volume tiers
• Effective dates
• Regional pricing
• Rep-negotiated pricing

Quotes

Confirm it supports:

• Existing open quotes migration (if required)
• Quote expiration dates
• Discounts and overrides
• Sales rep ownership
• Quote → order conversion
• Quote history

Customer data

• Account hierarchy
• Multiple buyers per account
• Ship-to locations
• Payment terms
• Tax exemptions
• Purchase order workflows

My shortlist by situation

• Existing ecommerce store + want wholesale added: BigCommerce B2B or Shopify B2B
• Distributor with sales reps and negotiated accounts: WizCommerce, CommerceUnit, Panthor
• ERP-driven business (NetSuite, SAP, Dynamics, etc.): prioritize platforms with strong ERP connectors rather than just storefront features
• Large catalog with thousands of customer-specific prices: look for a platform with a real pricing engine, not just discount codes

If you tell me:

1. what platform your catalog is on today (Magento, Shopify, WooCommerce, custom, ERP, spreadsheets, etc.),
2. approximate SKU count,
3. number of wholesale customers, and
4. where quotes currently live (CRM, email, ERP, spreadsheets),

I can narrow this to a few realistic migration paths.

Yes. If by “wholesale catalog” you mean existing SKUs/products + customer-specific negotiated prices + quotes that are still open, there are several good options. The best fit depends heavily on how complex your pricing and quote history are.

My shortlist

• bigcommerce.com — probably the first platform I’d investigate. It has native company accounts, customer groups, SKU-level price lists, and sales quotes. Quotes can retain custom line-item pricing/discounts, expiration dates, special products, and shipping terms. BigCommerce Docs BigCommerce Docs BigCommerce
• shopify.com — increasingly compelling if you want something easier to operate. It supports B2B catalogs, company-specific pricing on Plus, and draft orders where you can negotiate/customize prices and lock quoted prices. Shopify Help Center Shopify Help Center The catch is that open quotes aren't as native/purpose-built as BigCommerce's B2B quoting workflow, so I'd examine your quote requirements carefully.
• oroinc.com — worth considering if you're a more complex B2B operation with sophisticated account hierarchies, contracts, pricing rules and sales workflows. It's generally more enterprise-oriented, though, so migration/implementation can be heavier.
• spreecommerce.org — interesting if you want an open-source/customizable solution. It supports customer groups and price lists, including negotiated pricing. Spree Commerce

The important distinction: migrating quotes

Moving your catalog and customer price lists is relatively straightforward on most B2B platforms. The tricky part is migrating open quotes.

For example, BigCommerce's B2B quote functionality explicitly supports customized line pricing, discounts, custom products, shipping methods and expiration dates, so it's a particularly good match if those quotes need to remain live after migration. BigCommerce Docs BigCommerce Docs

Shopify can preserve the commercial intent through B2B draft orders, including custom negotiated prices and price locks, but I'd treat that as a draft-order workflow rather than a full quote-management system. Shopify Help Center

What I'd choose

If your requirements are essentially:

“Take our current wholesale catalog, give each customer their contracted prices, let salespeople create/manage quotes, and migrate our existing open quotes.”

I'd start with BigCommerce B2B Edition.

If your requirements are more:

“We want a very easy-to-manage modern storefront, and quotes are relatively simple.”

I'd look seriously at Shopify B2B.

If you tell me what platform your wholesale catalog is currently on (e.g. WooCommerce, Magento, custom ERP, Excel), roughly how many SKUs/customers you have, and what system holds the open quotes, I can narrow this down to 2–3 platforms and specifically assess how difficult the migration would be, including customer price lists and outstanding quotes.

Yes. What you’re describing is essentially a B2B/wholesale commerce platform with catalog migration + account-level price books + quote management.

The strongest options I’d look at are:

My first choice: BigCommerce B2B Edition

BigCommerce is particularly close to your requirements.

It has companies/customer accounts, customer groups, price lists, customized catalogs, and buyer-specific pricing. You can assign a company to a customer group and have its buyers automatically see the appropriate catalog and pricing. BigCommerce BigCommerce

More importantly, quotes are a first-class feature rather than something you have to bolt on. Sales reps can create/edit quotes, change line-item pricing and discounts, set expiration dates, and turn quotes into checkout orders. BigCommerce BigCommerce

bigcommerce.com

OroCommerce is worth considering if your pricing is complicated

OroCommerce is probably the better fit if you have things like:

• A different price for virtually every customer
• Customer-specific price books
• Contract pricing
• Volume/tier pricing
• Lots of exceptions
• Sales reps negotiating quotes
• ERP-driven pricing
• Complex distributor workflows

Oro specifically supports customer-specific pricing, large numbers of price lists, and RFQ/quote workflows where reps modify and approve the quote against the same record. ORO INC. ORO INC.

oroinc.com

Shopify Plus is the "easy migration / easy storefront" option

Shopify has native B2B catalogs where you can control products and prices for individual companies/company locations. Shopify Plus removes the catalog limits that exist on lower plans. Shopify Help Center Shopify Help Center

The catch is quotes/open quotes. Shopify's core B2B functionality isn't as quote-centric as BigCommerce or OroCommerce, so you'd generally add an app/workflow. There are now apps that handle RFQs, negotiation, and conversion into Shopify draft orders. Shopify App Store Shopify App Store

shopify.com

If you mean "we already have a wholesale catalog and don't want to rebuild everything"

Then I'd narrow it to BigCommerce vs. Shopify Plus vs. OroCommerce, based on what your existing data looks like.

The key question isn't really the number of SKUs. It's the structure of your existing data:

Products → Customers → Customer-specific prices → Existing quotes/orders

If you tell me what platform/system your current wholesale catalog is in (Excel/CSV, WooCommerce, Magento, custom site, ERP like NetSuite/SAP, etc.) and roughly how many customers/SKUs you have, I can tell you which platform would make the migration easiest and how I'd structure the customer-specific pricing + open-quote data.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) preserve customer-specific pricing, and (3) keep open quotes alive, there are several good options—but they differ quite a bit in how well they handle complex wholesale data.

My shortlist

BigCommerce would probably be my first platform to investigate. Its B2B Edition has customer groups and SKU-level price lists that can be assigned to individual wholesale accounts or groups, and it supports quote management. Its buyer portal also lets customers request sales quotes. BigCommerce BigCommerce

bigcommerce.com

OroCommerce is the stronger candidate if your pricing/quoting is really complicated. It explicitly supports customer-specific pricing at the line level, large numbers of price lists, tiered pricing, and RFQs/quotes that stay associated with the buyer/order rather than living in email. ORO INC.

oroinc.com

Shopify Plus is attractive if ease of migration and administration are the priority. Shopify B2B catalogs can be assigned directly to company locations, with fixed prices, percentage adjustments, volume pricing, and product-specific availability. Its B2B draft orders automatically inherit the company's pricing and payment terms, and negotiated quote prices can be entered directly on line items. Shopify Help Center Shopify Help Center Shopify Help Center

help.shopify.com

The important distinction is "customer-specific price" vs. "customer-specific negotiated quote." If you have hundreds/thousands of accounts with individual price agreements and sales reps routinely maintain quotes that later become orders, I'd lean BigCommerce or OroCommerce over a basic Shopify setup.

If you tell me what your current wholesale platform/catalog is (e.g. NuORDER, Pepperi, Magento, custom system, Excel/CSV, ERP) and roughly how many SKUs, customers, and open quotes you have, I can narrow this down to the 2–3 platforms that would make the migration easiest and explain exactly what data can be carried over.

Yes. There are several B2B commerce platforms designed specifically for this problem: migrating an existing wholesale catalog while preserving account-specific pricing, customer terms, and quote workflows. The right choice depends mostly on your catalog size, current systems (ERP/accounting), and how complex your pricing is.

Here are the strongest options to evaluate:

For your specific requirements:

1. Migrating an existing wholesale catalog

Look for:

• CSV/Excel catalog import
• SKU preservation
• product attributes (size, color, pack, UOM)
• customer/account import
• image and document migration
• ERP/accounting sync

A platform that only imports products but not customer pricing often creates a painful second project.

2. Maintaining customer-specific prices

Avoid systems that only support "wholesale discounts." Many wholesalers need:

• Customer A → $8.25/unit
• Customer B → $7.90/unit
• Distributor tier → 30% off list
• Contract customer → negotiated SKU prices
• Regional pricing
• Quantity breaks

Platforms like BigCommerce B2B, WizCommerce, and INDATA are built around these kinds of pricing models. BigCommerce Wiz Commerce INDATA

3. Keeping open quotes

Make sure the system supports:

• quote status (draft/sent/accepted/expired)
• negotiated line-item pricing
• customer approval
• converting quote → order without re-entering data
• quote history by account

My shortlist by scenario

• You have a few hundred to ~10,000 SKUs and want a polished online wholesale portal: BigCommerce B2B.
• You are a traditional wholesaler with reps, catalogs, spreadsheets, and negotiated pricing: WizCommerce.
• You have thousands+ SKUs and ERP-driven pricing: INDATA or Cart.com.
• You want maximum customization and already use WordPress: WooCommerce + B2B extensions.

If you tell me:

1. current platform (Magento, Shopify, WooCommerce, ERP, Excel, custom database, etc.),
2. approximate SKU count,
3. number of wholesale customers, and
4. whether prices come from an ERP/accounting system,

I can narrow this down to the best 2–3 options.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) maintain customer-specific pricing, and (3) preserve/manage open quotes, there are a few platforms I’d look at first.

My shortlist

BigCommerce would probably be my first look. Its B2B functionality supports customer groups and price lists down to individual SKUs, while its B2B Edition includes sales-rep quoting where quotes can be viewed, edited, repriced, and discounted. BigCommerce BigCommerce

bigcommerce.com

Shopify is worth considering if ease of migration and administration are the priority. Shopify now has native B2B functionality on Basic, Grow, Advanced, and Plus. You can create B2B catalogs with specific products/prices and associate them with companies; Plus adds direct company-level catalog assignment and unlimited catalogs. Shopify Help Center Shopify Help Center

Quotes are a little less native than BigCommerce: Shopify's core workflow is more oriented around draft orders, and there are quote apps that turn quote requests into draft orders. Shopify Shopify App Store

shopify.com

OroCommerce is the one I'd investigate if your pricing is particularly complicated—for example, thousands of customers with individual price books, negotiated contracts, tiers, currencies, minimums, units of measure, etc. Its pricing engine is specifically designed around customer/customer-group price lists, and it has native quote/CPQ functionality. Oro Documentation OroCommerce

oroinc.com

The important question is what "migrate" means

If you currently have something like:

15,000 SKUs → 800 wholesale customers → each customer has its own negotiated prices → 200 open quotes

I would not choose a platform based simply on whether it can import a CSV catalog. The critical migration is the relationships between products, customers, price books, and quotes.

I'd want the migration to preserve something like:

Product
→ SKU / variants / inventory / attributes

Customer
→ account / locations / payment terms / sales rep

Customer price book
→ customer + SKU + agreed price + effective dates

Open quote
→ customer + line items + negotiated prices + expiration/status

That makes BigCommerce B2B Edition and OroCommerce particularly interesting if the existing system has a lot of negotiated pricing and active sales quotes.

If you tell me what platform/system your wholesale catalog is currently in (e.g. Excel, Magento, WooCommerce, custom ERP, NetSuite, Dynamics, Salesforce, etc.), rough number of SKUs/customers/open quotes, and whether you need ERP integration, I can narrow this down to 2–3 platforms and explain how realistic the migration would be.

Yes. What you’re describing is a B2B commerce platform (sometimes called wholesale ecommerce, dealer portal, or customer portal software). The better ones are designed specifically for migrating an existing catalog while preserving:

• Existing SKUs, variants, categories, images, and specs
• Customer/account-specific price lists
• Contract pricing and negotiated discounts
• Open quotes / RFQs that sales teams can manage
• Customer login portals
• Sales-rep-assisted ordering
• ERP/accounting integrations

A few platforms that commonly fit this use case:

For a migration project, I’d evaluate them against these questions:

1. Catalog migration

• Can it import your current catalog via CSV/API?
• Does it preserve SKU history, attributes, documents, and images?
• Can it handle thousands or hundreds of thousands of SKUs?
• Pricing model

• Can Customer A see price list A while Customer B sees price list B?
• Can you override pricing for one account or one SKU?
• Can pricing sync from your ERP?
• Quote management

• Can sales reps create/edit quotes?
• Can a quote become an order without re-keying?
• Are quote revisions and approvals tracked?
• Existing customer migration

• Can you import customer accounts, contacts, credit terms, and order history?
• Integration

• ERP (NetSuite, SAP, Dynamics, Epicor, Infor, etc.)
• CRM (Salesforce, HubSpot)
• Inventory systems
• Accounting/payment terms

If you’re replacing something like Excel + email + sales reps manually maintaining price sheets, I would usually shortlist:

• BigCommerce B2B for a relatively standard wholesale operation
• Cart.com / INDATA / Propeller for distributor-style complexity
• A custom or open platform like Spree if your pricing rules are unusual

A few details would narrow this down a lot:

• Rough catalog size (100 SKUs vs 100,000+?)
• Current system (Excel, Magento, Shopify, custom site, ERP, etc.)
• ERP/accounting system
• Whether quotes are created by sales reps or customers
• Whether customers should place orders online or only view catalogs/prices

Yes. There are several B2B commerce platforms designed specifically for this problem: migrating an existing wholesale catalog, preserving account-specific pricing, and handling quotes/negotiated orders. The right choice depends mostly on whether your catalog is simple (SKU + price lists) or complex (ERP-driven pricing, thousands of SKUs, contracts, sales reps, etc.).

A few strong options:

For your specific requirements, I would evaluate these migration capabilities:

• Catalog import

• Products/SKUs
• Images and documents/spec sheets
• Categories
• Variants
• Units of measure (case packs, minimum orders, etc.)
• Customer migration

• Customer accounts
• Multiple buyers per company
• Sales rep ownership
• Credit terms
• Tax settings
• Pricing migration

• Customer-specific price lists
• Contract pricing
• Volume breaks
• Region/channel pricing
• Effective dates for price changes
• Quote migration

• Open quotes
• Quote expiration dates
• Negotiated line-item pricing
• Quote history

One important question: where does your current wholesale catalog live today? The recommendation changes a lot depending on whether you're migrating from:

• an old ecommerce platform (Magento, WooCommerce, Shopify, custom site),
• an ERP (NetSuite, SAP, Epicor, Dynamics, Infor, etc.),
• spreadsheets/CSV,
• a PIM/catalog system,
• or a sales-rep ordering workflow.

If you tell me your current system, approximate SKU count, number of customers, and whether prices live in an ERP, I can narrow this to the 2–3 platforms most likely to work.

Yes. What you’re describing is a B2B/wholesale ecommerce platform rather than a conventional ecommerce site. The key requirements are:

• Import/migrate your existing product catalog and customer data
• Customer-specific pricing—potentially down to the individual SKU/customer
• Customer-specific product catalogs
• Open quotes that can remain pending, be revised, negotiated, and converted to orders
• Sales-rep/admin ability to create quotes on behalf of customers
• Customer accounts with order history and reordering
• Ideally, integration with your existing ERP/accounting/inventory system

My first choice: BigCommerce B2B Edition

bigcommerce.com is probably the closest fit to your requirements out of the box.

It specifically supports customer-specific pricing, customer-specific catalogs, company accounts, sales-rep ordering, and quoting/CPQ. Its price lists can be assigned to individual wholesale accounts or customer groups, including pricing down to the SKU level. BigCommerce BigCommerce

The quote functionality is particularly relevant: buyers can request quotes, while your sales team can modify line-item prices, discounts, shipping, expiration dates, etc. Quotes can then be taken through checkout. BigCommerce BigCommerce

It also has a buyer portal where customers can manage orders, invoices, quotes, and their account. BigCommerce BigCommerce

Shopify B2B is another strong option

shopify.com has gotten considerably better for wholesale.

Shopify B2B catalogs let you assign specific products and prices to individual companies/company locations, and Shopify Plus removes some of the catalog limitations on lower plans. Shopify Help Center Shopify Help Center Shopify Help Center

For quotes, Shopify uses draft orders. You can create an order for a particular B2B customer, override the price for a negotiated deal, and lock the quoted pricing so subsequent catalog-price changes don't affect the quote. Shopify Help Center

The distinction I'd make is:

One important question

The migration piece is actually what I'd investigate most carefully. If you already have something like:

8,000 SKUs + 500 wholesale customers + each customer has negotiated prices + 150 customers currently have open quotes

then you don't just want a platform that can eventually support those things. You want to know whether it can import the existing customer/price-list/quote relationships without rebuilding everything manually.

If you tell me what platform your wholesale catalog is currently on (Excel, Magento, WooCommerce, custom site, ERP, QuickBooks, Salesforce, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to 2–3 platforms and specifically look at how painful the migration would be.

Yes. If your requirements are:

• Migrate an existing wholesale product catalog
• Give each customer/account their own pricing
• Maintain customer-specific catalogs or product visibility
• Let sales reps/customers create and manage open quotes
• Ideally preserve existing customers, SKUs, and pricing during migration

then there are a few platforms I'd seriously consider.

My shortlist

1. bigcommerce.com — probably the best fit

BigCommerce is particularly strong for this exact wholesale scenario. Its B2B functionality supports customer-specific price lists, customer/company accounts, custom catalogs, buyer permissions, and quotes. BigCommerce BigCommerce

Its quote system is also more substantial than simply turning a cart into a draft order: quotes can have custom line-item pricing, discounts, custom products, bespoke shipping, expiration dates, and buyer messaging. BigCommerce

That makes it a strong choice if you have something like:

Customer A → 15% discount
Customer B → negotiated SKU-by-SKU prices
Customer C → only sees certain products
Customer D → has an open quote with special pricing

BigCommerce can model those relationships rather than forcing everything into generic discount codes.

I'd put this at #1 if your existing business is a fairly traditional distributor/wholesaler.

2. oroinc.com — best for complex wholesale operations

OroCommerce is worth a serious look if your catalog/pricing is complicated.

It supports customer-specific pricing, price books, tiered pricing, ERP-synchronized pricing, order minimums, bundles/kits, and a native RFQ/quoting workflow. ORO INC. ORO INC.

The important distinction is that Oro is designed around complex B2B organizations rather than essentially being a consumer ecommerce store with wholesale functionality added.

I'd lean toward Oro if you have:

• Thousands/tens of thousands of SKUs
• Lots of negotiated customer pricing
• Multiple sales reps
• Complex account hierarchies
• ERP integration
• Frequent RFQs/quotes
• Different catalogs by customer
• Complicated pricing rules

The tradeoff is that it's generally a heavier implementation than something like Shopify.

3. shopify.com — easiest ecosystem, but investigate quotes carefully

Shopify is attractive if you want a modern storefront and relatively easy catalog management. Its B2B ecosystem also has a huge number of wholesale apps for customer-specific pricing, quotes, rep portals, reordering, etc. Shopify App Store Shopify App Store

For example, third-party apps can handle workflows where a customer gets a specific price, submits a quote, and the resulting order becomes a Shopify draft order. Shopify App Store

The catch: if "open quotes" are a core part of your business rather than an occasional feature, I'd evaluate BigCommerce/OroCommerce before committing to Shopify. You don't want your sales process spread across several apps if quotes are central to how you sell.

What I'd choose

The big question is actually your current system

If you tell me what you're migrating from—for example:

• Excel/CSV
• QuickBooks
• NetSuite
• SAP
• Epicor
• Microsoft Dynamics
• an old ecommerce site
• custom-built wholesale software
• another B2B platform

—and roughly how many SKUs and customers you have, I can narrow this down considerably.

I can also map out exactly how I'd migrate the catalog + customer-specific price lists + existing/open quotes and tell you which platform would involve the least pain.

The catch: if "open quotes" are a core part of your business rather than an occasional feature, I'd evaluate BigCommerce/OroCommerce before committing to Shopify. You don't want your sales process spread across several apps if quotes are central to how you sell.

What I'd choose

The big question is actually your current system

If you tell me what you're migrating from—for example:

• Excel/CSV
• QuickBooks
• NetSuite
• SAP
• Epicor
• Microsoft Dynamics
• an old ecommerce site
• custom-built wholesale software
• another B2B platform

—and roughly how many SKUs and customers you have, I can narrow this down considerably.

I can also map out exactly how I'd migrate the catalog + customer-specific price lists + existing/open quotes and tell you which platform would involve the least pain.

Yes. There are several platforms that are much better suited to this than a normal Shopify-style storefront. The key is to distinguish between customer-specific price lists, customer-specific catalogs, and a true quote/RFQ workflow.

My shortlist

1. BigCommerce would probably be my first look

bigcommerce.com

BigCommerce is unusually well matched to what you're describing. It supports customer/customer-group-specific pricing, product visibility, company accounts, and sales quotes. Its B2B functionality can assign price lists to individual customers or groups, including SKU-level pricing. BigCommerce BigCommerce Docs

That makes a workflow like this feasible:

Existing catalog → import → customer accounts → assign price lists → migrate outstanding quotes → customers log in and see their negotiated pricing.

I'd look particularly closely at it if you have, say, hundreds/thousands of SKUs and dozens/hundreds of wholesale customers, each with somewhat different pricing.

2. OroCommerce if your pricing is really complicated

oroinc.com

Oro is more purpose-built around distribution/manufacturing. It supports customer-specific pricing, multiple price lists, tier/volume pricing, and quotes/RFQs that can be converted into orders. ORO INC.

I'd favor Oro over BigCommerce if you have things like:

• Different prices for nearly every account
• Contract pricing
• Customer-specific product availability
• Multiple locations under one customer
• Sales reps negotiating quotes
• Complex approval workflows
• ERP-driven pricing/inventory
• Lots of exceptions to your standard price

The downside is that it's more of a B2B commerce implementation than a lightweight migration.

3. Pepperi is worth investigating if the sales team is important

pepperi.com

Pepperi is particularly interesting for wholesale because it combines the customer portal with sales-rep ordering. It supports buyer-specific catalogs/pricing and large catalog imports, plus pricing matrices incorporating negotiated contracts, volume discounts, promotions, etc. B2B Commerce Platform | Pepperi B2B Commerce Platform | Pepperi

What about Shopify Plus?

shopify.com

Shopify's native B2B functionality is actually quite good now. It supports catalogs with fixed prices, percentage adjustments, product availability, and direct assignment of catalogs to individual company locations on Plus. Shopify Help Center Shopify Help Center

But I'd be cautious if "open quotes" are a core part of your existing workflow. Shopify is excellent at the catalog/customer/pricing side, but you may end up adding an app or custom workflow for sophisticated quote management.

The part I'd pay the most attention to: migrating the open quotes

A lot of platforms can migrate:

Products + customers + orders + price lists

but that's different from migrating:

Customer → quote → quoted SKUs → negotiated prices → quote status → expiration → conversion to order

If you have a meaningful number of outstanding quotes, I'd make that a hard requirement in the platform evaluation, rather than assuming "quotes supported" means the historical/open quotes can be imported.

If you tell me what platform your wholesale catalog is currently on (Excel/CSV, Magento, WooCommerce, custom site, ERP, etc.), roughly how many SKUs/customers you have, and what you mean by "open quotes," I can narrow this down to 2–3 platforms and tell you which one I'd choose.

Yes. What you’re describing is a B2B/wholesale commerce platform, and there are several that are specifically designed around this problem rather than forcing you to retrofit a normal ecommerce store.

My shortlist

BigCommerce is probably the first one I'd investigate. Its B2B Edition has customer/company accounts, SKU-level price lists, customer-specific catalogs, buyer portals, and quote management. It also supports importing customer-group assignments via CSV, which could make a migration considerably easier. BigCommerce BigCommerce

bigcommerce.com

OroCommerce is particularly interesting if your pricing is complicated—for example, different prices by customer, customer group, quantity, contract, or product. It has native customer-specific pricing and RFQ/quote workflows, with the sales team and customer working from the same records. ORO INC. ORO INC.

oroinc.com

If the goal is "take our existing spreadsheet/catalog and get wholesale customers ordering online without a giant implementation," Sply24 is worth looking at. It specifically supports CSV catalog imports, customer-specific pricing, pricing groups, bulk ordering and private customer portals. Sply24

The important part: migrating the quotes

I'd pay particular attention to this in your evaluation.

There are really three separate datasets you need the new system to handle:

1. Product catalog — SKU, description, images, pack sizes, inventory, etc.
2. Customer pricing — customer → SKU → negotiated price, potentially with quantity breaks.
3. Quote history/open quotes — customer → products/quantities → quoted prices → expiration/status → eventual order.

A lot of ecommerce platforms handle #1 and #2 beautifully but treat #3 as an afterthought. For your use case, I would not migrate until you've confirmed that existing open quotes can either be imported or preserved in a connected CRM/ERP, rather than simply starting over with a blank quote system.

OroCommerce and BigCommerce both have substantially more serious B2B quoting capabilities than a typical Shopify-style wholesale setup. BigCommerce ORO INC.

If you tell me what you're using today (e.g. Excel + QuickBooks, Shopify, WooCommerce, Magento, a custom site, ERP, etc.) and roughly how many SKUs and wholesale customers, I can narrow this down to 2–3 platforms that would make the migration easiest, including how I'd map your catalog, customer pricing, and open quotes.

oroinc.com

If the goal is "take our existing spreadsheet/catalog and get wholesale customers ordering online without a giant implementation," Sply24 is worth looking at. It specifically supports CSV catalog imports, customer-specific pricing, pricing groups, bulk ordering and private customer portals.

The important part: migrating the quotes

I'd pay particular attention to this in your evaluation.

There are really three separate datasets you need the new system to handle:

Yes. What you’re describing is a B2B/wholesale ecommerce platform, and there are several that are specifically designed to preserve the messy parts of wholesale—customer-specific catalogs/pricing, negotiated prices, and quotes—rather than forcing everything into a standard Shopify-style retail model.

My shortlist

BigCommerce B2B Edition would be my first one to investigate. It has native customer groups and price lists, including SKU-level pricing for individual customers, and its B2B buyer portal supports quote requests. BigCommerce BigCommerce BigCommerce

The quote functionality is particularly relevant to your "open quotes" requirement: quotes can have customized line-item pricing/discounts, custom products, shipping terms and expiration dates, and can ultimately go through checkout. BigCommerce

If migration is the hard part

I'd evaluate the platforms based on whether they can migrate the relationships between your data, not merely your products.

You'd want the migration to preserve something like:

Customer → catalog access → customer price list → price overrides → historical/open quotes → orders

For example, if Customer A currently gets:

• SKU 123 at $14.20
• SKU 456 at $8.75
• 10% off Category X
• access only to 600 of your 4,000 SKUs
• three outstanding quotes with negotiated prices

you don't want a migration that merely imports the 4,000 products and 500 customers. You want those commercial relationships reconstructed on the new platform.

BigCommerce explicitly supports customer/company assignments, customer groups, price lists and bulk CSV updates, which makes this kind of migration feasible. BigCommerce

OroCommerce is worth a serious look if your pricing and quoting are particularly complicated. It is built around distributors/manufacturers and supports customer-specific pricing, customer-specific catalogs, RFQs/quotes, and sales-rep workflows. ORO INC. ORO INC.

BlueCart is another interesting option if you want something more wholesale-native and less enterprise-heavy. It supports individual buyer portals with account-specific catalogs, pricing and SKUs. BlueCart

One important distinction

If by "open quotes" you mean existing quotes that are currently sitting in your sales system and need to remain actionable after migration, that's a more specialized requirement.

I'd specifically ask every vendor:

"Can you migrate open quotes with their original customer, line items, negotiated prices, expiration dates, notes, sales rep, and quote status—and can the customer accept the migrated quote and convert it to an order?"

That's different from simply having a Request a Quote feature.

If you tell me what your current wholesale system is (e.g. Excel + QuickBooks, WooCommerce, Shopify, Magento, custom site, ERP, etc.) and roughly how many SKUs/customers you have, I can narrow this down to 2–3 platforms and tell you which one I'd choose.

Yes. If your requirements are specifically:

• Migrate an existing wholesale catalog
• Customer/account-specific pricing
• Customer-specific product availability/catalogs
• Keep existing/open quotes
• Ideally let sales reps edit, negotiate, and convert quotes into orders

then you should look at B2B-first ecommerce platforms, rather than a normal Shopify-style storefront.

My shortlist

1. BigCommerce B2B Edition — probably the best fit

BigCommerce has native company accounts, customer groups, price lists, customer-specific catalogs, and sales quotes. Price lists can be assigned to individual companies or groups, including SKU-level pricing. www.bigcommerce.comdocs.bigcommerce.com

Its quote functionality also supports negotiated line-item pricing, discounts, custom products, expiration dates, and converting quotes into orders. docs.bigcommerce.comoroinc.comapps.shopify.com

BigCommerce B2B Edition

2. OroCommerce — strongest if your wholesale business is complex

Oro is particularly interesting if you have a lot of customer-specific pricing exceptions, multiple catalogs, sales reps, RFQs, and complicated distributor workflows. It supports customer-specific pricing, customer-specific catalogs, and quote/RFQ management as core B2B functionality. oroinc.com

OroCommerce

3. Shopify + B2B apps — easiest ecosystem, but I'd be more cautious

Shopify can handle company-specific catalogs/pricing, and there are apps that add sophisticated wholesale quoting. www.shopify.com For example, current Shopify apps can provide customer-specific rates/catalogs and quote → draft-order workflows. apps.shopify.com

The catch is that if open quotes and historical negotiated pricing are important, you can end up assembling several apps rather than getting the whole workflow natively.

Shopify B2B

The important question is the migration

If by "migrate" you mean something like:

We have 5,000 SKUs, 300 wholesale customers, each customer has their own price file, and we currently have 50–200 open quotes in our old system. Can I import all of that without rebuilding everything manually?

That's where I'd evaluate the platforms differently.

BigCommerce is particularly compelling because companies, customer groups, catalogs and pricing can be managed/imported in bulk, including company-to-customer-group relationships via CSV. www.bigcommerce.comdocs.bigcommerce.com

But open-quote migration is the thing I'd verify very carefully. Migrating products/customers/prices is relatively straightforward; migrating active quotes with their original negotiated prices, expiration dates, notes, sales-rep ownership, and status can require a custom migration depending on your existing system.

If you tell me what platform/system your wholesale catalog is currently in (e.g. Magento, WooCommerce, Shopify, NetSuite, custom ERP, Excel/CSV, etc.) and roughly how many SKUs/customers/open quotes, I can narrow this down to the 2–3 platforms that would make the migration easiest and explain exactly what data can be imported vs. what would require custom work.

Yes. If you’re talking about a wholesale/B2B catalog with negotiated customer-level pricing plus quotes that remain open until the customer accepts, there are several platforms that fit much better than a standard ecommerce store.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate

This is particularly close to what you're describing.

It supports customer/company accounts, customer-specific catalogs, SKU-level price lists, customer groups, and quote workflows. BigCommerce's B2B documentation specifically supports quotes that can remain Open, be modified with customer-specific pricing/discounts, and ultimately be converted into an order. docs.bigcommerce.com

For example:

Customer A → sees catalog → sees their negotiated price → requests quote → sales rep changes quantities/pricing → quote stays open → customer accepts → converts to order.

And importantly, BigCommerce supports importing company/customer-group relationships in bulk, which can make migration considerably easier if your existing catalog/customer data can be exported. docs.bigcommerce.comdocs.bigcommerce.com

BigCommerce wholesale overview

2. OroCommerce — strongest if your pricing is complicated

I'd look seriously at Oro if your wholesale business has things like:

• Every customer having a different price
• Customer-specific catalogs
• Multiple price books
• Quantity breaks
• Contract pricing
• Sales reps creating/editing quotes
• Complex approval workflows
• ERP integration
• Large numbers of SKUs/customers

Oro explicitly supports customer-specific pricing, price books, buyer-specific catalogs, RFQs and CPQ, and its distributor solution is designed around negotiated pricing and quote workflows. oroinc.com

It also has a migration program specifically aimed at moving legacy B2B platforms into OroCommerce. oroinc.com

3. Shopify Plus — attractive if you already like Shopify

Shopify's B2B functionality has gotten much better, particularly around company accounts and customer-specific catalogs/pricing. But quotes are the part I'd scrutinize for your particular use case.

There are now Shopify-specific quote products such as Uncap that put quote creation, revisions, negotiation and conversion into Shopify. www.uncap.com

So I wouldn't rule Shopify out, but if open quotes are a core part of how your sales team operates, I'd compare it against BigCommerce rather than assuming Shopify is automatically easier.

What I'd choose

If your requirements are essentially:

Existing wholesale catalog → migrate it → preserve customers → each customer has negotiated prices → customers can browse/order → sales reps can create and maintain open quotes

I'd start with:

1. BigCommerce B2B Edition
2. OroCommerce
3. Shopify Plus + appropriate B2B/quoting tooling

BigCommerce is probably the sweet spot between migration effort, native B2B functionality, and not having to build your quoting system yourself. Its documentation confirms both individualized price lists and a real quote lifecycle, rather than just a generic "request a quote" form. docs.bigcommerce.comdocs.bigcommerce.com

If you tell me what your current wholesale catalog is on (e.g. Excel, WooCommerce, Magento, custom site, ERP, QuickBooks, etc.) and roughly how many SKUs/customers you have, I can narrow this down considerably and tell you which platform would make the migration easiest and what data you'd need to migrate.

Yes. What you’re describing is a fairly common B2B wholesale commerce migration problem: move an existing product catalog while preserving:

• customer/account records
• customer-specific price lists
• negotiated contract pricing
• quote history and open RFQs
• sales-rep workflows
• purchase orders / net terms
• reorder history

The right platform depends on how complex your pricing and quoting are. Some strong options:

A few migration questions matter a lot:

1. Where is your catalog today?
   • ERP (NetSuite, SAP, Dynamics, Epicor, Infor)?
   • Excel/CSV?
   • Old ecommerce system?
   • Custom database?

2. How are customer prices stored?
   • One price list per customer?
   • Customer groups (dealer/distributor/retailer)?
   • Contract pricing by SKU?
   • Volume tiers?

3. What does “open quotes” mean for you?
   • Quotes currently sitting in a CRM?
   • Sales reps emailing PDFs?
   • Quotes that must convert into orders without re-entry?

For a typical wholesale distributor, I’d usually shortlist:

• BigCommerce B2B if you want a faster ecommerce modernization.
• WizCommerce / Cart.com if your business is sales-rep-heavy and account pricing is central.
• OroCommerce if you have thousands of accounts, complex permissions, and ERP-driven workflows.

A good migration project usually starts with an export mapping:
Products → Customers → Price Lists → Quotes → Orders → Documents, then a test migration of 5–10 customer accounts before moving everything.

If you tell me what system your catalog is currently in (ERP, ecommerce platform, spreadsheets, etc.) and roughly how many SKUs/customers you have, I can narrow this down.

Yes. What you’re describing is a B2B commerce platform (not a typical ecommerce store). The key capabilities to look for are:

• Catalog migration (CSV/Excel import of SKUs, descriptions, images, categories, UOMs, etc.)
• Customer-specific price lists (each account sees negotiated pricing)
• Customer-specific catalogs (different customers see different products)
• Open quotes / RFQs that can later convert into orders
• Sales rep workflows (reps can create or modify quotes)
• ERP/accounting sync (if you have inventory, accounting, or order systems already)

Some platforms that fit this use case:

A few migration questions usually determine the right choice:

1. Where is your catalog today?
   • Excel/CSV?
   • ERP (SAP, NetSuite, Dynamics, Epicor, etc.)?
   • Existing ecommerce platform?

2. How complicated are your prices?
   • One price per customer?
   • Customer-specific discounts?
   • Contract pricing by SKU?
   • Volume breaks?
   • Region/dealer pricing?

3. What do you mean by "open quotes"?
   • Existing quotes that must be imported and remain editable?
   • A future RFQ system for customers?
   • Sales reps managing quotes internally?

For many wholesale businesses, the hardest part is not the catalog migration—it’s preserving customer-to-price-list relationships and quote history. A platform that only imports products but not customer pricing rules usually creates a large cleanup project.

If you tell me your current system (for example: Magento, WooCommerce, Shopify, ERP, spreadsheets, custom database) and approximate SKU/customer count, I can narrow this down to the best migration paths.

Yes. For the combination you described—migrating an existing wholesale catalog + customer-specific pricing + preserving/handling open quotes—there are a few platforms worth looking at.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate.
It has native customer/company accounts, customer-specific catalogs and SKU-level pricing, plus a built-in quoting system. Its quote functionality supports individualized prices, discounts, custom products, shipping arrangements, expiration dates, etc. www.bigcommerce.com

BigCommerce B2B Edition

2. OroCommerce — strongest if your pricing and customer structures are complicated.
Oro is specifically B2B-first. It supports customer-specific price lists, tiered pricing, account hierarchies, ERP-synced pricing, RFQs and sales-rep quoting. oroinc.com

OroCommerce

3. Shopify B2B — easiest ecosystem, but I'd examine your quote requirements carefully.
Shopify B2B supports company-specific catalogs/pricing and draft orders where you can preserve negotiated pricing. help.shopify.com However, sophisticated quote/RFQ workflows may require an app. There are now apps that provide customer-specific price imports and quote negotiation, for example. apps.shopify.com

Shopify B2B

The important question is the migration of your existing data

If you already have something like:

• 5,000 SKUs
• 300 wholesale customers
• customer-specific price files
• customer-specific product availability
• dozens/hundreds of currently open quotes
• quote-specific negotiated prices
• customer payment terms
• sales-rep-created orders

…I would not choose a platform simply because it can import products. The critical migration exercise is mapping your existing data model into:

Customer → Company/Account → Catalog → Price List → Products → Open Quote → Quote Line Prices → Expiration/Status

BigCommerce and OroCommerce are particularly interesting because that model is much closer to how wholesale businesses actually operate. BigCommerce specifically advertises migration support from Magento, NetSuite and custom platforms and provides APIs/implementation partners for data migration. www.bigcommerce.com

If you tell me what platform/database your wholesale catalog is currently on (e.g. Magento, WooCommerce, custom website, Excel/CSV, ERP, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to the 2–3 platforms most likely to migrate it without rebuilding everything manually.

Yes. What you’re describing is a B2B/wholesale commerce platform, and there are several that can handle this without rebuilding everything from scratch.

Best fits

1. BigCommerce B2B Edition — probably my first choice

• Import/migrate an existing product catalog and customer accounts.
• Customer groups and SKU-level price lists let each wholesale customer have negotiated pricing. www.bigcommerce.com
• Native sales quotes support custom line-item pricing, discounts, custom products, shipping terms, and expiration dates. docs.bigcommerce.comoroinc.comsply24.com
• Has company accounts, buyer permissions, purchase orders/net terms, and sales-rep tools. docs.bigcommerce.com

BigCommerce B2B

2. OroCommerce — stronger if your pricing/quoting is really complicated

• Built specifically around B2B/distribution.
• Supports customer-specific price lists, tiered pricing, minimums, kits/bundles, etc. oroinc.com
• Quotes/RFQs are integrated into the same product/pricing environment rather than being a separate sales tool. oroinc.com
• Better fit if you have lots of exceptions, negotiated contracts, multiple catalogs, or ERP integration.

OroCommerce

3. Shopify Plus / Shopify B2B — worth considering if you want a simpler ecommerce experience
Shopify has B2B companies, catalogs, pricing, and customer migration capabilities. help.shopify.com However, open/negotiated quote management is less naturally aligned with Shopify's core B2B workflow than BigCommerce or OroCommerce, so I'd put it behind those two for your particular requirements.

Shopify B2B

4. Sply24 — interesting if you want something much simpler
It specifically targets wholesalers and offers CSV import of products/customers/prices/stock, customer-specific pricing, and a private ordering portal. sply24.com I'd investigate it if your operation is relatively straightforward and you don't need a sophisticated ERP/CRM ecosystem.

The important distinction

If by "open quotes" you mean:

Customer A has 300 SKUs at their negotiated prices, Customer B has different prices, and we have 50 quotes currently outstanding that need to remain active during migration.

I'd prioritize BigCommerce B2B Edition or OroCommerce.

If you tell me what your existing catalog is currently in (Excel/CSV, Shopify, WooCommerce, Magento, custom database, ERP, etc.) and roughly how many SKUs/customers/active quotes you have, I can narrow this down to 2–3 platforms and explain how painful the migration would actually be for each.

Yes. What you’re describing is usually called a B2B ecommerce / wholesale commerce platform rather than a standard ecommerce store. The key capabilities to look for are:

• Catalog migration (products, SKUs, images, attributes, categories)
• Customer-specific price lists (contract pricing, dealer pricing, account-level overrides)
• Customer-specific catalogs (some buyers see only certain products)
• Open quotes / RFQs (quotes that remain pending, can be negotiated, then convert to orders)
• ERP/accounting sync (so pricing and inventory don’t become a second system to maintain)

Platforms that are commonly considered for this use case:

A few more lightweight options:

• Cart.com supports wholesale pricing, customer types, quotes, and manual order entry. cart.com
• Spree Commerce can handle customer groups and price lists if you want more customization. spreecommerce.org

The “easy migration” part depends heavily on where your catalog lives today. If you currently have:

• ERP data (SAP, NetSuite, Epicor, Dynamics, etc.) → prioritize platforms with connectors and PIM/ERP sync.
• Excel/CSV catalogs → look for strong import tools and bulk pricing uploads.
• A legacy dealer portal → look for customer/account migration tools and quote history imports.

A typical migration plan is:

1. Export products/SKUs/categories/images.
2. Export customers and account IDs.
3. Export price lists (customer → SKU → price).
4. Export open quotes and decide whether to migrate them as quotes, draft orders, or CRM opportunities.
5. Connect ERP as the source of truth going forward.

If you tell me:

• your current platform (website, ERP, Shopify, Magento, custom, Excel, etc.),
• number of SKUs,
• number of wholesale customers,
• and whether quotes are created by sales reps or customers,

I can narrow this down to the 2–3 platforms that are most likely to migrate cleanly.

Yes. If by “wholesale catalog” you mean an existing SKU catalog + many customers with negotiated prices + sales reps maintaining open quotes, there are several platforms built specifically for that.

My shortlist

BigCommerce would probably be my first platform to investigate. Its B2B Edition has customer/company accounts, SKU-level price lists that can be assigned to individual customers or groups, and a native sales-quote system. Quotes can contain negotiated line-item pricing, custom products, special shipping, and expiration dates. www.bigcommerce.com

BigCommerce B2B Edition

If migration is the biggest concern

Shopify Plus is worth considering if your existing catalog/customer data is reasonably clean. Shopify has native B2B company accounts, customer-specific catalogs/pricing, and documented migration workflows for customers and order history. help.shopify.com

Shopify B2B migration documentation

The caveat is open quotes: if your business relies heavily on reps creating, negotiating, revising, and converting quotes, I'd put BigCommerce or OroCommerce ahead of Shopify.

If your pricing is really complicated

OroCommerce is particularly interesting for wholesale/distribution. It supports customer-specific pricing, price books, tiered pricing, ERP-synchronized pricing, order minimums, units/kits/bundles, CRM, CPQ, and request-for-quote workflows. oroinc.com

OroCommerce B2B platform

Propeller Commerce Hub is another option if your sales process is more sophisticated than ordinary ecommerce. It specifically advertises contract/customer-specific pricing, customer-specific catalogs, quote-to-order workflows, approvals, and migration from existing commerce platforms. propeller-commerce.com

If you tell me what you're using today (e.g. Magento, WooCommerce, custom site, ERP-only, Excel + email), roughly how many SKUs/customers, and whether the “open quotes” are quotes already sitting in your current system that need to be preserved, I can narrow this down to 2–3 platforms and tell you how difficult the migration would actually be.

Yes. What you’re describing is a B2B/wholesale ecommerce platform, and there are several that are specifically designed to avoid rebuilding your catalog from scratch.

The important requirements are:

1. Catalog migration — import your existing products/SKUs, ideally by CSV/Excel or directly from your current system.
2. Customer-specific pricing — Customer A sees one price, Customer B another, including negotiated SKU-level prices.
3. Customer accounts — each wholesale buyer logs in and sees their own catalog/pricing.
4. Open quotes — preserve or manage quotes that are still being negotiated, ideally with expiration dates, custom line pricing, and the ability to convert a quote into an order.
5. Bulk ordering/reordering — important if your customers currently order by spreadsheet/email.
6. ERP/accounting integration — especially if inventory, customers, credit terms, or pricing currently live somewhere else.

Platforms I'd look at

BigCommerce would probably be my first platform to investigate. Its B2B functionality supports customer/company accounts, customer groups and price lists, including pricing down to individual SKUs. It also has a B2B quoting system that supports custom line-item prices, discounts, custom products, expiration dates, and converting quotes into checkout. www.bigcommerce.com

BigCommerce B2B wholesale platform

AmeriCommerce is another particularly interesting option if the existing catalog is messy or you have lots of customer-specific pricing. It advertises mass import/export for products, customers, orders, categories, inventory, etc., alongside unique wholesale pricing and quote creation. www.americommerce.com

AmeriCommerce wholesale/B2B

If you're looking for something much simpler than BigCommerce, b2bNORD is worth a look. It specifically advertises importing an existing Excel price list and turning it into a B2B catalog, with customer-specific pricing and customer portals. b2bnord.com

b2bNORD

The big question is your existing system

If you tell me what you're using today (e.g. Excel, QuickBooks, NetSuite, Shopify, WooCommerce, an old ecommerce site, ERP, etc.), roughly how many SKUs/customers you have, and whether your open quotes are currently in email/Excel or an actual quoting system, I can narrow this down to 2–3 platforms that can realistically migrate your data without a huge implementation project.

Yes. What you’re describing is essentially a B2B/wholesale ecommerce platform with three migration requirements:

1. Import an existing catalog — ideally from CSV/Excel or an existing ecommerce/ERP system.
2. Preserve customer-specific pricing — different customers can see different negotiated prices or price lists.
3. Carry over open quotes — not just historical orders, but active quotes that customers/sales reps are still working from.

A few platforms stand out:

My first choice: BigCommerce B2B

BigCommerce B2B Edition is probably the closest match.

It supports customer accounts/groups, SKU-level price lists, buyer permissions, and quote/CPQ workflows. Its B2B functionality is specifically designed around wholesalers, manufacturers and distributors rather than trying to bolt wholesale functionality onto a consumer store. www.bigcommerce.comwww.zoey.com

The important part for your situation is that BigCommerce separates customers, price lists, and price-list assignments, which gives you a reasonably clean way to migrate something like:

Customer A → Price List A → 1,200 SKUs
Customer B → Price List B → 1,200 SKUs
Customer C → negotiated prices → selected SKUs

rather than creating a separate product/catalog for every customer. cdn11.bigcommerce.com

If migration simplicity is the #1 concern

AmeriCommerce is interesting because it explicitly supports mass importing/exporting customers, orders, categories, products, inventory and other store data, while also having unique wholesale pricing and quote functionality. www.americommerce.com

AmeriCommerce Wholesale/B2B

b2bNORD is even more migration-oriented: it advertises CSV/XLSX/XML imports and specifically says its importer can turn an existing Excel price list into a digital catalog. It also supports customer-specific pricing. b2bnord.com

b2bNORD

One important caveat

“Open quotes” is the feature I'd investigate most carefully. Importing products/customers/prices is relatively straightforward; migrating live quotes with their original customer, SKU, negotiated price, expiration date, notes, and status is much more platform-specific.

For example, Cart.com supports creating quotes with expiration dates, discounts, comments, custom products and custom prices. cart.com Zoey likewise supports customers requesting quotes and salespeople creating drafts/quotes/orders. www.zoey.com

So if you have, say, 500 active quotes, I wouldn't choose a platform until the vendor confirms in writing that those quotes can be imported—or that there's an API/import mechanism to recreate them.

If you tell me what your current wholesale catalog lives in (Shopify, WooCommerce, Magento, Excel, ERP, custom system, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to the 2–3 platforms most likely to make the migration painless.

Yes. If your requirements are (1) migrate an existing wholesale catalog, (2) maintain customer-specific pricing, and (3) keep/manage open quotes, there are a few good fits. The two I’d look at first are BigCommerce B2B Edition and Shopify B2B.

1. BigCommerce — probably the strongest fit

BigCommerce B2B Edition is unusually well aligned with a traditional wholesale/distributor model.

• Customer-specific pricing: price lists can be assigned to individual customers/customer groups, down to the SKU level. www.bigcommerce.com
• Customer-specific catalogs: companies can see different products/catalogs based on their account. www.bigcommerce.com
• Quotes: native B2B quotes support negotiated line-item pricing, discounts, custom products, special shipping, expiration dates, etc. docs.bigcommerce.com
• Sales reps: reps can create, edit, adjust and discount quotes for customers. docs.bigcommerce.com
• Migration/integration: BigCommerce has APIs and integrations for ERP/CRM/OMS systems, which makes it more practical if your existing catalog/customer pricing lives elsewhere. www.bigcommerce.com

BigCommerce B2B overview

My take: If you're a wholesale business with lots of SKUs, negotiated customer pricing, sales reps and a meaningful quote pipeline, I'd put BigCommerce at the top of the shortlist.

2. Shopify B2B — easiest if you already like Shopify

Shopify has expanded its native B2B functionality substantially in 2026. B2B now supports company accounts, catalogs with tailored pricing, quantity rules, payment terms, etc. www.shopify.com

It also has draft orders, which can effectively serve as negotiated/open quotes:

• customer/company-specific pricing
• custom line items and discounts
• prices can be locked so the quote doesn't change if the catalog price changes
• salespeople can create drafts for B2B customers
• drafts can ultimately become orders/invoices shopify.dev

Shopify B2B documentation

The catch: Shopify's native model is somewhat more "B2B layered onto an ecommerce platform," whereas BigCommerce B2B Edition feels more naturally suited to a distributor/wholesaler with complicated accounts and quoting.

3. Shopify + a quoting app

If your main priority is getting migrated quickly without building a full custom B2B system, Shopify can also be paired with a B2B/quote app. For example, apps can provide customer groups, negotiated pricing, quote requests and conversion of quotes into draft orders. apps.shopify.com

That's potentially the lowest-friction route, but I'd be more cautious if you have hundreds/thousands of customers with individually negotiated pricing. You don't want your pricing logic spread across several apps.

What I'd choose

If you tell me what your current system is (e.g. WooCommerce, Magento, custom site, Excel/ERP, QuickBooks, etc.), roughly how many SKUs/customers you have, and whether your "open quotes" need to remain historically accessible, I can narrow this down to the 2–3 platforms that would make the migration easiest and explain how I'd structure the customer-price/quote data migration.

Yes. What you’re describing is a B2B/wholesale ecommerce platform, rather than a normal Shopify-style storefront. The key is finding one that treats customer-specific price lists, account catalogs, and quotes as first-class features.

My shortlist

BigCommerce B2B Edition is probably the first one I'd investigate. It has customer/company accounts, SKU-level price lists that can be assigned to individual customers or groups, and native sales quotes with negotiated line-item pricing. www.bigcommerce.com

It also has an explicit migration process: its migration tooling can import hundreds of thousands of product/customer/order records, and BigCommerce supports mapping catalog data from CSV or other systems. www.bigcommerce.com

OroCommerce is worth considering if your wholesale operation is more complicated—lots of negotiated pricing, customer-specific catalogs, multiple organizations, ERP integration, or a sophisticated sales team. Its pricing engine and RFQ/quoting functionality are built specifically around those B2B scenarios. oroinc.com

Zoey is an interesting middle ground. It specifically supports wholesale customers with unique pricing/catalogs, and its sales tools can create drafts, quotes, and orders while showing customer-specific pricing. www.zoey.com

The important question: what do you mean by "open quotes"?

If you mean you currently have something like:

Customer A → 500 SKUs → negotiated prices → several quotes that are still pending → customer can come back and accept/order from those quotes

then I'd prioritize BigCommerce B2B Edition or OroCommerce. BigCommerce's quote system can retain custom line pricing, custom products, shipping arrangements, expiration dates, and convert quotes toward checkout. docs.bigcommerce.com

If instead you mean existing quotes already sitting in your current system that need to be migrated and remain open, that's a different and more important migration requirement. I'd specifically verify whether the platform/migration partner can import quote records, quote status, customer association, negotiated line prices, and expiration dates, rather than merely importing products/customers/orders.

If you tell me what platform/system your wholesale catalog is currently in (e.g. Excel, WooCommerce, Shopify, Magento, custom ERP, QuickBooks, etc.) and roughly how many customers/SKUs you have, I can narrow this to 2–3 platforms that are actually realistic for the migration.

Yes. What you’re describing is essentially a B2B wholesale commerce platform rather than a normal ecommerce store. The important requirements are:

1. Migrate/import an existing SKU catalog — ideally from CSV/Excel or your ERP.
2. Customer-specific pricing — not just “wholesale price,” but potentially a different price for each account/SKU.
3. Open quotes — quotes that remain editable/trackable until the customer accepts them.
4. Quote → order conversion without re-entering everything.
5. Ideally, customer-specific catalogs, order history, reordering, sales-rep access, and net terms.

My first platform to investigate: BigCommerce B2B Edition

BigCommerce is probably the closest fit to your requirements out of the mainstream platforms.

Its B2B functionality supports company accounts, customer groups, SKU-level price lists, and sales quotes. You can assign price lists to individual companies or groups, and its quote system supports customized line-item pricing, discounts, custom products, expiration dates, and conversion toward checkout. www.bigcommerce.com

BigCommerce B2B Edition

The particularly interesting part for your situation is that BigCommerce can bulk-update company/customer-group assignments via CSV, which could make migrating an existing wholesale customer/pricing structure considerably easier. www.bigcommerce.comdocs.bigcommerce.com

Other platforms I'd put on the shortlist

Zoey is particularly worth looking at if you want something designed around distributors rather than adapting a consumer ecommerce platform. It combines customer-specific pricing, complex catalogs, customer portals, and quote-to-order functionality. www.zoey.com

WizCommerce focuses specifically on wholesale, including personalized catalogs, customer-specific pricing, and ERP synchronization. wizcommerce.com

Spree Commerce is another interesting option if you have technical resources. Customer groups and price lists are built into the platform, including negotiated pricing structures. spreecommerce.org

The big question is how your current data is structured

If you have something like:

12,000 SKUs + 800 wholesale customers + each customer has their own negotiated prices + 150 active/open quotes

then I would not choose a platform based primarily on how nice its storefront looks.

I'd evaluate whether you can import something like:

CUSTOMERS
Customer ID
Company
Contact
Terms
Sales Rep

PRODUCTS
SKU
Description
Category
UOM
Pack Size
Cost
Inventory

CUSTOMER PRICES
Customer ID
SKU
Price
Minimum Qty
Effective Date

OPEN QUOTES
Quote #
Customer ID
SKU
Qty
Quoted Price
Expiration
Status

The customer-price table and open-quote migration are the two things I'd test before committing to a platform. Catalog migration itself is usually the easy part.

If you tell me what system your catalog/customer/pricing data is currently in (Excel, QuickBooks, Sage, NetSuite, Epicor, custom software, etc.) and roughly how many SKUs/customers/open quotes you have, I can narrow this down to 2–3 platforms and tell you which one would make the migration easiest.

Yes. If your main requirements are (1) importing an existing wholesale catalog, (2) customer-specific pricing, and (3) preserving/managing open quotes, there are a few platforms worth looking at.

My first choice: BigCommerce B2B

BigCommerce is probably the closest fit if wholesale is the core business.

• Customer-specific pricing: price lists can be assigned to individual customers/customer groups, down to the SKU level. www.bigcommerce.com
• Quotes: its B2B Edition has native sales quotes, including negotiated line-item pricing, discounts, custom products, special shipping, expiration dates, and quote-to-checkout workflows. docs.bigcommerce.com
• Catalog migration: it supports importing customer/catalog data and has APIs for more complicated migrations.
• Wholesale accounts: company accounts, customer groups, buyer permissions, approval workflows, etc.
• It can also coexist with a retail storefront if you sell both B2B and DTC. www.bigcommerce.com

The big advantage: you don't have to bolt a quoting system onto a normal ecommerce store. Quotes and negotiated pricing are part of the B2B architecture.

Shopify is another strong option

Shopify has become considerably more interesting for wholesale in 2026. Shopify now includes B2B functionality on Basic/Grow/Advanced, including company profiles, catalogs, customized pricing, volume pricing and payment terms. Plus adds unlimited catalogs and direct assignment to companies/locations. www.shopify.com

The catch is open quotes. Shopify's native B2B functionality isn't as quote-centric as BigCommerce, so depending on your workflow you may need an app. For example, the Shopify App Store currently has B2B apps that support customer-specific pricing, quotes and draft orders. apps.shopify.com

The important question is what "open quotes" means

If you mean something like:

Customer ABC has a negotiated price list → salesperson creates a quote for 47 items → customer hasn't accepted it yet → salesperson can edit it → customer eventually converts it to an order

BigCommerce B2B would be my first platform to investigate.

If instead you mean:

We have 200 old quotes sitting in our current system and we need to migrate them, including their customer, products, negotiated prices and status

that's a more specific migration problem. I'd want to verify the historical/open-quote import capability before choosing a platform. A platform can have excellent new quote functionality without being able to import your existing quote records cleanly.

If you tell me what you're using today (e.g. Excel, QuickBooks, Sage, NetSuite, custom software, Shopify, etc.) and roughly how many SKUs/customers/open quotes you have, I can compare BigCommerce vs Shopify vs a couple of B2B-specific platforms specifically around migration difficulty and preservation of customer pricing/quotes.

Yes. If by “open quotes” you mean customers can have negotiated quotes that remain open/pending and can later be converted into orders, there are a few platforms that fit particularly well.

My shortlist

1. BigCommerce B2B Edition — probably the first one I'd investigate.

BigCommerce has native customer/company accounts, customer groups, SKU-level price lists, customer-specific catalogs, and sales quotes. Its quote system supports negotiated line-item pricing, custom products, expiration dates, and converting quotes into checkout. docs.bigcommerce.com

It also explicitly supports wholesale businesses where different customers see different products and prices after logging in. www.bigcommerce.com

That makes it a particularly good match if your current system looks something like:

Product catalog → Customer A gets one price → Customer B gets another → Sales rep creates quote → Quote stays open → Customer accepts → Order

2. Shopify Plus B2B — best if ease of migration and ecosystem matter most.

Shopify's native B2B catalogs let you assign products and prices to individual companies/company locations, including fixed prices and volume pricing. help.shopify.com

For quotes, Shopify is somewhat less purpose-built than BigCommerce. Its native B2B draft orders can preserve the company's pricing/payment terms and allow pricing to be locked, while apps can add a more traditional RFQ/quote workflow. help.shopify.com

So I'd choose Shopify if you value ease of administration, integrations, storefront quality, and migration tooling more than having the deepest native quoting workflow.

3. OroCommerce — worth considering for a genuinely complex wholesale business.

Oro is purpose-built for B2B and has native customer-specific pricing, price books, ERP-synced pricing, contracts, CRM, and quoting/CPQ. oroinc.com

It's powerful, but I'd generally put it behind BigCommerce/Shopify if your primary goal is “get our existing wholesale business migrated without making the technology itself a major project.”

The important question is your existing data

The platform choice really hinges on what you mean by customer-specific prices.

For example, if you have:

• 8,000 SKUs
• 400 wholesale customers
• each customer has their own negotiated price on some/all SKUs
• customers have historical/open quotes
• sales reps need to create and edit quotes
• accepted quotes become orders
• customers need to log in and see their catalog/prices
• product/customer/price data currently lives in an ERP or accounting system

then I would lean BigCommerce B2B Edition.

BigCommerce's model of companies → customer groups → price lists → catalogs → quotes maps unusually well to that structure. It also supports bulk CSV updates to company/customer-group relationships. docs.bigcommerce.comdocs.bigcommerce.com

If you tell me what platform you're migrating from (e.g. WooCommerce, Magento, custom website, Salesforce, NetSuite, Excel/ERP, etc.), roughly how many products/customers you have, and whether the open quotes need to be migrated too, I can narrow this down to 2–3 platforms and explain exactly how I'd migrate the catalog, customer pricing, and outstanding quotes.