ChatGPT answers, unedited

If you’re a complete beginner selling physical prints and want the best balance of easy design + templates + actually selling online, I’d choose Canva + Printify + Etsy.

My ranking

🥇 Best overall: Canva + Printify + Etsy

Canva is the part I'd use for designing. It's extremely beginner-friendly, template-driven, and doesn't require traditional graphic-design skills. Current comparisons highlight Canva as one of the strongest options for beginners, with a huge template and graphics library. Shopify Shopify

canva.com

Then use Printify to turn those designs into physical products and automatically fulfill orders. Printify integrates with Etsy, Shopify, Wix, Amazon and several other sales channels, and says its basic service is free to start. Printify Printify

printify.com

And Etsy is attractive for a beginner because you don't have to build an audience from scratch or build an entire ecommerce website before you can start testing products.

Why I wouldn't start with Shopify

Shopify is excellent, but it's more infrastructure than you need at the beginning. You'd be responsible for creating your store, branding, navigation, product pages, etc.

I'd start:

Canva → Printify → Etsy

Get some sales and figure out which designs/products people actually want. Then, if the business gains traction, add Shopify as your branded storefront. Printify can connect to Shopify later. Printify

One important distinction

If by "prints" you mean digital art/PDF downloads, rather than posters, canvases, shirts, etc., I'd change the recommendation slightly. Canva + Etsy is particularly straightforward for digital printables, and Canva supports creating products intended for sale, subject to its licensing rules. Shopify canva.com

If you tell me what kind of prints you're selling (wall art, posters, T-shirts, stickers, digital PDFs, etc.), I can narrow this down to the cheapest/easiest exact setup for you.

If you’re a complete beginner selling prints, I’d optimize for easy design + easy storefront + print-on-demand fulfillment, rather than choosing the most powerful ecommerce platform.

My ranking

🥇 Best overall for you: Canva + Etsy

canva.com is probably the best design tool if you have no design experience. You can start with templates, change colors/fonts/images, and export print-ready designs without learning Photoshop or Illustrator.

Then sell through etsy.com. The big advantage is that Etsy already has shoppers, so you don't have to build an audience and a website simultaneously.

For physical prints, you can connect Etsy to a print-on-demand provider such as printful.com or printify.com. Shopify's current app marketplace, for example, lists both as established POD integrations, with thousands of reviews. Shopify App Store Shopify App Store

I'd choose this if your goal is: "I want to get my first few products online without learning a bunch of technology."

🥈 Best if you want your own brand: Canva + Shopify

shopify.com is better than Etsy for building a standalone brand. You get much more control over your store, products, checkout and marketing.

The downside is that Shopify isn't really your design tool. I'd use Canva for making the artwork and Shopify for selling it. Shopify also has a huge ecosystem of POD apps; its marketplace currently lists hundreds of POD apps with customization/template functionality. Shopify App Store

So the setup becomes:

Canva → create print → Printful/Printify → Shopify → customer

It's a little more complicated, but much more scalable.

🥉 Wix if you want maximum simplicity

wix.com is appealing if what you really want is "give me a nice website without me learning web design."

I'd put it behind Shopify for a print business, though. Shopify has a deeper ecommerce/POD ecosystem, whereas Wix is particularly attractive for the simplicity of building the site.

What I would not do initially

Don't buy Photoshop, Illustrator, a complicated website builder, an expensive POD subscription, and a bunch of AI design tools all at once.

For your first 10–20 products, I'd keep it extremely simple:

Canva + Etsy + Printful/Printify.

Once you're actually getting sales, move toward Canva + Shopify + POD if you want to build a recognizable brand.

If you tell me what kind of prints you're selling (wall art, posters, art prints, photography, typography/quotes, kids' prints, etc.), I can narrow this down to the cheapest/easiest setup and the exact software stack I'd use.

If you mean selling physical prints/posters through print-on-demand, I’d keep it simple:

My pick: Canva + Printful + Etsy

• Canva — best for a beginner who wants lots of templates and almost no learning curve. You can create wall art, typography, illustrations, social graphics, etc. Shopify’s current comparison also puts Canva among the leading beginner/template-based POD design tools. Shopify
• Printful — handles the actual printing, packing and shipping. Its own Design Maker is also beginner-friendly, with templates, graphics, text tools and mockups, so you can actually start with just Printful if you want. Printful Printful
• Etsy — I'd start here rather than building your own website. Printful specifically describes its Etsy integration as suitable for beginners, and products can be synced automatically. Printful

Why this combination: Canva gives you the strongest design/template experience; Printful removes the manufacturing/fulfillment headache; Etsy gives you an existing marketplace rather than requiring you to build and market a website from scratch.

If you want everything in one place

Printful alone is probably the easiest starting point. Its Design Maker lets you create designs, generate mockups, and push products to a store, with no design background required. Printful Printful

The downside is that its design tools aren't as extensive as a dedicated design platform like Canva.

What I'd choose for you

I'd not start with Shopify unless you already have an audience. Shopify is more powerful for building your own branded store, but you're paying for and managing a store before you've established that people want your prints. Printful's current Shopify integration starts at $29/month after its introductory offer. Printful

One important warning: don't assume that a Canva template/image is automatically okay to sell as a standalone print. Check the licensing/usage rights of the assets you incorporate. Printful likewise notes that third-party graphics, fonts and images can require commercial licensing. Printful

Bottom line:
👉 Start with Canva → export your artwork → Printful → Etsy.
That's probably the best balance of beautiful templates + zero technical skills + actual ecommerce for a beginner.

If you tell me what kind of prints you're selling (wall art, quotes, nursery prints, art prints, posters, etc.), I can narrow this down to the best 2–3 software options for that specific type of product.

If you’re a complete beginner selling prints and want the best balance of easy design + templates + ecommerce, I’d narrow it to three choices:

🥇 My pick: Canva + Etsy + Printify

For someone with zero development skills, I'd start here.

• Canva gives you the strongest beginner-friendly design experience, with templates and drag-and-drop editing.
• Etsy gives you an existing marketplace of shoppers, so you don't have to build a website and figure out how to bring every visitor yourself.
• Printify connects directly to Etsy and handles printing/fulfillment. Its current integration is specifically designed to be beginner-friendly, and it supports automatic order handling. help.printify.com

The downside is that you're building with three services rather than one, and Etsy charges listing/transaction fees. But for learning the business without technical headaches, I think that's a worthwhile tradeoff.

🥈 If you want everything in one place: Fourthwall

Fourthwall is particularly interesting for your situation.

It combines a no-code storefront, product design tools, print-on-demand fulfillment, payments, tax handling and customer support. There are no monthly fees or upfront inventory costs. fourthwall.com

It also supports posters/prints and other home-and-living products, not just T-shirts. fourthwall.com

The catch: its design/template ecosystem isn't as powerful as Canva's. So if your priority is "I need lots of templates because I can't design," Canva wins.

🥉 Shopify + Canva + Printify

I'd not start here unless you already have an audience.

Shopify is excellent ecommerce software, but you're paying for and managing a standalone store, and you'll need to generate your own traffic. Printify integrates with Shopify, but Shopify's Basic plan is currently listed by Printify at $39/month. help.printify.com

It's better once you've proven that people actually want your prints.

What I'd do in your shoes

Start: Canva → Etsy → Printify
Then: get 10–20 products listed and see what actually sells.
Later: move/add Shopify or a standalone store once you have proven designs and customers.

One important distinction: if by "prints" you mean downloadable wall-art PDFs/JPGs rather than physical prints, I'd change my recommendation considerably. In that case, tell me and I'll give you the best no-design-skills digital-print setup instead.

If you're a complete beginner selling prints, I'd optimize for easy design + simple storefront + print-on-demand fulfillment, rather than trying to find one piece of software that does absolutely everything.

My picks

🥇 Best overall for you: Canva + Etsy

Canva is probably the best design software if you have no design experience. You get templates, drag-and-drop editing, fonts, graphics, mockups, etc., without needing Photoshop or Illustrator.

Then sell the finished prints through Etsy. This avoids having to build a sophisticated ecommerce website before you've even proven people want your designs.

The downside: Etsy is a marketplace, so you're building on someone else's platform and competing with other sellers.

🥈 Best if you want your own brand: Canva + Shopify + Printful

This is the setup I'd choose if your goal is eventually to have a proper print business.

• Canva → make the artwork
• Shopify → your online store
• Printful → prints and ships orders for you

Shopify currently has hundreds of POD apps, and Printful is one of the prominent options; its Shopify listing currently shows a 4.8/5 rating from thousands of reviews. apps.shopify.com

Printful also has its own free Design Maker with built-in design tools, templates, mockups, and a workflow for pushing products to your store. www.printful.com

Shopify
Printful

🥉 If you really want everything in one place: Wix

Wix is worth considering if designing the website itself is important to you. It has a very beginner-oriented drag-and-drop builder and a large library of templates; current 2026 comparisons also rate Wix highly for ease of use and ecommerce. www.techradar.com

But I'd still use Canva for creating the actual print artwork.

What I'd do in your shoes

Start with:

Canva → Etsy → Printful

You can concentrate on making good designs and learning whether they sell, rather than learning web development, inventory management, shipping, or complicated ecommerce software.

Once you're getting consistent sales, move toward:

Canva → Shopify → Printful

That gives you much more control over your brand and customer experience.

One important distinction: if by "prints" you mean digital wall-art downloads, rather than physical prints shipped to customers, I'd change my recommendation—Canva + Etsy becomes even more compelling, and you don't need Printful at all.

If you’re a complete beginner selling prints, I’d prioritize ease of design + ease of getting a store live, rather than choosing the most powerful ecommerce platform.

My ranking

My pick for you: Canva + Etsy to start.

Canva is particularly well suited to beginners because it has a huge library of templates, stock graphics, drag-and-drop editing, and AI tools. Shopify's own 2026 guide specifically recommends Canva for solopreneurs and beginner sellers who don't have graphic-design experience. www.shopify.com

Then you can use Printful or Printify to actually produce and ship physical prints when someone orders. Both integrate with ecommerce platforms; Printful, for example, supports Shopify and Etsy and can automatically send orders for fulfillment. help.printful.com

The important distinction

If by "prints" you mean physical art prints/posters, I'd do:

Canva → Etsy → Printful/Printify

You design in Canva, upload the artwork, create your Etsy listing, and the POD company handles printing/shipping.

If you want to build a standalone brand rather than primarily sell on a marketplace, I'd go:

Canva → Shopify → Printful

Shopify gives you considerably stronger ecommerce infrastructure, while Canva handles the creative side. Shopify currently has hundreds of POD apps available, including Printful and Printify. apps.shopify.com

One thing I'd be careful about

Don't assume that because an image/graphic is available in Canva, you can simply sell that graphic by itself. Canva's licensing allows POD in certain circumstances, but your finished product needs to be an original design and you need to comply with both Canva's license and your POD provider's requirements. www.canva.com

So, if I were starting from zero with no design or developer skills:
Canva + Etsy + Printful/Printify would be my first setup. It's much less intimidating than starting with Shopify, while leaving you room to move to Shopify once you know what actually sells.

If you tell me what kind of prints you're selling (wall art, posters, quote prints, kids' art, photography, etc.), I can narrow this down to the best 2–3 software choices and the cheapest beginner setup.

For a beginner with no design or developer skills selling prints, the best balance is usually not one single piece of software—it’s a simple combination:

Best overall beginner setup:

1. Design: Canva
2. Store: Shopify or Etsy
3. Printing/fulfillment: Printful or Printify

This gives you templates, easy design, automated orders, and room to grow. www.shopify.cominkpress.app

My ranking for your situation

www.shopify.cominkpress.app

If you sell wall art/posters specifically

I’d lean toward:

Option A (lowest stress):

• Canva → create prints
• Etsy → sell them
• Printful/Printify → produce and ship

Good for validating whether people actually buy your designs.

Option B (more professional):

• Canva or Kittl → designs
• Shopify → your branded store
• Printful/Printify → fulfillment

Better if you want to build a recognizable print brand.

Software I would avoid starting with

• WooCommerce — powerful but more technical.
• Adobe Illustrator/Photoshop — excellent tools, but unnecessary while you’re learning.
• Full web-to-print platforms — usually aimed at established print shops, not solo beginners. printnow.com

If you tell me what kind of prints you sell (wall art, t-shirts, mugs, invitations, digital downloads, etc.) and whether you want to sell on Etsy or your own website, I can narrow it to one setup.

If you’re a complete beginner selling physical art prints, I’d prioritize ease of design + built-in ecommerce + no technical setup over having the most powerful store.

My pick: Fourthwall

Fourthwall is probably the best all-in-one balance for what you described.

Why I'd start with Fourthwall: it combines a no-code storefront, pre-made website themes, product design tools, mockups, printing, fulfillment, payments, and customer support. It has no monthly fee or upfront cost, and you can sell posters/prints without holding inventory. fourthwall.com

For prints specifically, Fourthwall supports posters and art prints, including different sizes/paper options, and generates professional-looking mockups. fourthwall.com

If templates are your #1 priority

I'd actually use Canva for designing, then sell through Etsy.

Canva is much stronger as a beginner design environment: you can start from templates rather than learning Photoshop or Illustrator. The downside is that Canva isn't really the complete print-fulfillment/ecommerce solution by itself.

Then Etsy gives you a marketplace where people are already shopping for art and home decor.

If you want to build a bigger business later

Go with Shopify + Printify or Shopify + Printful. Shopify is stronger for serious ecommerce, while Printify/Printful take care of printing and shipping. Printify currently integrates with Shopify, Etsy, Wix, WooCommerce, eBay, Amazon, TikTok Shop and others. help.printify.com

But I wouldn't start there if you have no dev/design experience. You're adding more moving parts before you've even proven that your prints sell.

My beginner recommendation:

Canva → create your artwork → Fourthwall → sell your prints

If your priority is getting your first sale with the least technical headache, I'd choose that over Shopify.

If you tell me what kind of prints you're selling (wall art, photography, typography, kids' art, planners, etc.), I can narrow it down to the best 2–3 platforms for your specific products.

For a beginner selling prints with no design or development skills, the best balance is usually:

🥇 Best overall: Canva + Etsy (or Shopify later)

Why it fits beginners:

• Huge library of templates, fonts, layouts, and mockups
• Drag-and-drop editing (no design background needed)
• Easy to make posters, wall art, invitations, social graphics, and product images
• You can reuse templates to create collections quickly www.printondemandbusiness.comwww.shopify.com

Downside: Canva is a design tool, not a full print business system. You’ll still need a place to sell and possibly a print/fulfillment partner.

🥈 Best if your prints are typography/art-focused: Kittl

Best for:

• Quote prints
• Vintage posters
• Retro designs
• Typography-heavy artwork

Advantages:

• More “finished-looking” poster templates than many general design tools
• Strong text effects and vintage-style layouts merchtitans.combootstrappingecommerce.com

Downside:

• Less useful than Canva for general business tasks like banners, emails, social posts, and branding.

🥉 Best all-in-one store builder: Wix

Good if you want:

• Your own branded website
• Templates + ecommerce together
• A simpler alternative to Shopify

Wix is often easier for beginners because the website builder and store features are combined. www.techradar.com

Best for growing into a serious print brand: Shopify + Printful or Printify

Choose this when you want:

• Your own store
• More control over branding
• Automated printing/shipping
• A business you can scale

Shopify is more powerful, but it has more setup and ongoing costs than Etsy or Wix. bootstrappingecommerce.com

My recommended beginner stack:

If you’re testing ideas cheaply:

Canva → Etsy → Printify/Printful

If you want premium-looking art prints:

Kittl → Etsy → Printful

If you already know you want a brand:

Canva/Kittl → Shopify → Printful

For a first-time seller, I’d avoid starting with Adobe Illustrator or complex tools. They give more control but add a steep learning curve you probably don’t need yet. www.printondemandbusiness.comwww.shopify.com

A good first milestone is not a perfect design system — it’s getting 10–20 coherent print designs live and learning what customers actually respond to.

If you’re a complete beginner selling prints, I’d optimize for easy design + easy selling, rather than choosing the most powerful ecommerce platform.

My pick: Canva + Etsy

Canva is probably the best starting point for the design side. It has a huge library of templates and lets you create print-ready designs without needing Photoshop or Illustrator. Canva also offers printing directly, although for a print-on-demand business you’ll usually want a separate fulfillment service. www.canva.com

Pair it with Etsy for selling if your goal is to get your first products online with minimal technical work. You don't have to build a whole website from scratch.

If you want your own store: Canva + Shopify

Shopify is my choice if you want to build a real brand rather than primarily rely on a marketplace. Shopify is much stronger on ecommerce, and its current ecosystem has hundreds of print-on-demand integrations, including Printify, Printful and Gelato. apps.shopify.com

Shopify also has ready-made ecommerce themes, so you don't need coding skills to build the storefront. themes.shopify.com

The simple setup I'd use

Shopify's own POD system is designed so the supplier prints and ships orders without you holding inventory. www.shopify.com

So, if you're starting from zero: I'd do Canva → Etsy → Printify/Printful. Once you know which designs actually sell, move toward Canva → Shopify → POD supplier to build your own brand.

If you tell me what kind of prints you're selling (wall art, posters, t-shirts, mugs, digital prints, etc.), I can narrow this down to the cheapest/easiest setup and exactly what I'd use.

For a beginner selling prints with no design or developer skills, the best balance is usually:

🥇 Best overall: Canva + Etsy

Best for: art prints, posters, wall art, digital downloads, simple branded collections

Why it works:

• ✅ Thousands of ready-made print templates
• ✅ Drag-and-drop editing (no design background needed)
• ✅ Easy resizing for different print formats
• ✅ Mockups for showing prints in rooms
• ✅ Etsy already has buyers searching for art

Canva is especially strong for beginners because you can start from templates and customize fonts, colors, layouts, and graphics rather than designing from scratch. www.gelato.com

Downside: Canva is a design tool, not a full ecommerce system. You’ll still use Etsy (or another store) for payments, listings, and customers. canvify.appwww.techradar.com

🥈 Best “all-in-one store”: Wix

Best for: building your own art brand without technical skills

Pros:

• ✅ Beautiful templates
• ✅ Drag-and-drop website builder
• ✅ Ecommerce included
• ✅ More control over your brand than Etsy

Cons:

• ❌ You have to bring your own traffic
• ❌ Less powerful ecommerce than Shopify for scaling

Wix is often recommended for beginners who want a visually polished store without coding. www.techradar.com

🥉 Best if you want to grow seriously: Shopify + Canva

Best for: building a real print business over time

Workflow:

1. Create designs in Canva
2. Sell through Shopify
3. Connect a print partner like Printful or Printify

Pros:

• ✅ Professional storefront
• ✅ Better marketing tools
• ✅ Easier to expand into hundreds of products

Cons:

• ❌ Monthly cost
• ❌ More setup than Etsy

Shopify is generally stronger for ecommerce operations, while Canva handles the creative side. canvify.appwww.techradar.com

Other tools worth knowing

Kittl is worth considering if your prints are more like retro posters, typography art, or vintage signs because it is built around print-style designs. www.shopify.com

My recommendation for your situation:

• Starting from zero: Canva + Etsy
• Want your own branded website later: Canva + Shopify
• Selling physical prints without handling inventory: Canva + Printful/Printify + Etsy or Shopify

I would avoid learning Photoshop/Illustrator at the beginning unless you already enjoy design—those tools give more control but add a steep learning curve. www.shopify.com

If you’re a complete beginner selling physical prints and want the best balance of easy design + templates + actually selling online, I’d narrow it to these:

🥇 My pick: Kittl + Printify + Etsy

For someone with zero dev skills, this is probably the sweet spot.

Kittl is particularly strong for print sellers because it has 40,000+ templates, professional fonts, AI tools, typography effects, and realistic product mockups. It's designed around POD rather than being a general-purpose graphic-design program. www.kittl.com

Then use Printify for the actual products. Its Product Creator is free and lets you create products, generate mockups, and connect them to your sales channel; it handles printing and shipping after a customer orders. printify.com

And I'd start selling on Etsy, rather than trying to build your own store immediately.

The workflow would be:

Kittl → create design → Printify → put it on a poster/canvas/etc. → Etsy → customer buys → Printify prints & ships

That means you don't need to learn coding, inventory management, or fulfillment.

🥈 Canva is the easiest alternative

If your designs are more like quotes, minimalist posters, wall art, simple illustrations, planners, etc., Canva may actually be the easiest place to start.

Shopify currently describes Canva as particularly suited to solopreneurs and beginners, with a huge template/stock library and drag-and-drop editing. www.shopify.com

One important caveat: Canva's licensing rules matter. You can use Free and Pro content in original print products, but you can't simply put Canva content on a product unchanged and sell it. www.canva.com

🥉 Printify alone if you want the fewest moving parts

Don't overlook Printify itself. Its current Product Creator includes pre-made text templates, free graphics, fonts, AI image generation, background removal, patterns, and reusable templates. printify.com

So you could literally start with:

Printify → design → product → Etsy

That's the simplest setup, although Kittl gives you considerably more creative/design flexibility.

What I would NOT do initially

I wouldn't start with Shopify + a bunch of apps + a paid design program.

Shopify is excellent ecommerce software, but you're essentially building your own storefront and then having to figure out how to get people to it. Shopify is currently regarded as a top ecommerce platform, but that doesn't make it the easiest starting point for a brand-new seller. www.techradar.com

My recommendation for you:

Start: Kittl + Printify + Etsy
Upgrade later: Kittl + Printify + Shopify once you're getting consistent sales.

If by "prints" you specifically mean art prints/posters/wall art rather than T-shirts and merch, I'd actually change the recommendation slightly—and can give you the cheapest/easiest stack for selling those specifically, including approximate monthly costs and Etsy fees.

If you're a beginner selling prints and want the best balance of easy design + built-in ecommerce, I’d narrow it to three choices:

🥇 My pick for you: Canva + Etsy

If by "prints" you mean wall art, posters, downloadable prints, invitations, planners, etc., I'd start with Canva for designing and Etsy for selling.

Canva is much more beginner-oriented for creating attractive designs from templates. Etsy then gives you a marketplace where people are already searching for products, rather than requiring you to build traffic to a brand-new website.

The downside: you're dealing with Etsy's marketplace rules/fees, and your storefront isn't as customizable as your own website.

🥈 If you want your own store: Wix + Printify

This is probably the best balance overall if you want to sell physical prints without learning development.

Wix is particularly strong for templates and drag-and-drop site building; current comparisons also rate it highly for ease of use and ecommerce. www.techradar.com

Then connect Printify to handle printing and shipping. Printify integrates with Wix, Shopify, Etsy, eBay, Big Cartel, Squarespace and other sales channels. help.printify.com

That gives you:

Canva → make artwork → Wix → customer buys → Printify → prints & ships

🥉 Shopify + Printify

I'd choose this if your goal is eventually to have a proper standalone brand with lots of products.

Shopify is considerably stronger on the ecommerce side, and Shopify itself recommends POD services such as Printful and Gelato. help.shopify.com It also has a huge ecosystem of POD apps—there are currently hundreds of POD apps with customization/template-related features in its app store. apps.shopify.com

The tradeoff is that Shopify isn't where I'd want a complete beginner doing their actual design work. I'd use Canva for that and Shopify for the store.

One important distinction

If you're selling digital prints (customer downloads a PDF/JPG), I'd lean heavily toward Canva + Etsy initially.

If you're selling physical prints that get mailed to customers, I'd lean toward Wix + Printify for the easiest own-store setup, or Shopify + Printify if you're serious about building a larger business.

Printify itself provides product-specific print-area/safe-zone templates, although its downloadable templates aren't available for every product. help.printify.com

My beginner ranking:

1. Canva + Etsy — easiest way to start selling
2. Wix + Printify — best balance of simplicity, templates, and your own store
3. Shopify + Printify — best long-term ecommerce platform
4. Squarespace + Printify — beautiful, but I'd pick Wix if ease is the priority

If you tell me what kind of prints you're selling (wall art, art prints, T-shirts, posters, digital downloads, etc.), I can tell you which setup I'd choose and exactly what I'd use for the design, storefront, printing, and payments.

If you’re a beginner selling prints and don’t have dev skills, I’d prioritize easy design + templates + simple ecommerce rather than choosing the most powerful ecommerce platform.

My pick: Wix

Wix is probably the best balance for you.

• Very beginner-friendly: drag-and-drop editing, so you don't need to code.
• Lots of templates: Wix currently offers 900+ customizable templates, including ecommerce designs. www.wix.com
• Good for art/print shops: you can build a visually attractive storefront around your artwork rather than having it look like a generic marketplace.
• Print-on-demand: Wix supports POD products and integrations such as Printful, with orders automatically sent to the supplier for fulfillment. www.wix.com
• Everything in one place: website, product listings, checkout, payments, shipping, marketing, etc. www.wix.com

The tradeoff: Shopify is stronger if you eventually become a serious, high-volume ecommerce operation, but it's more than I'd recommend for someone starting with no technical background. Current comparisons also tend to put Wix in the "easy design + moderate ecommerce" sweet spot, while Shopify wins on deeper ecommerce capabilities. www.techradar.com

How I'd rank them for you

One important distinction: if by "selling prints" you mean physical art prints that someone else prints and ships, I'd use Wix + a print-on-demand service. If you mean you print and ship the posters yourself, Wix is still a good fit, but you won't need the POD integration.

For your situation, I'd start with Wix rather than Shopify. You can get a polished-looking art store without learning web development, and there's room to grow before you need a more sophisticated ecommerce system.