ChatGPT answers, unedited

For an agency building sites for clients, where you want white-labeling + ecommerce + repeatable production, I’d put Duda at the top of the shortlist.

My shortlist

1. Duda — my pick for your use case

Duda is specifically designed around agencies managing client websites. Its white-label capability goes well beyond removing a logo: you can brand the editor, client login, dashboard, preview experience, emails, support portal, and domain as your own. Duda Duda

It also has built-in ecommerce, APIs, reusable templates/components, client permissions, and tools for managing sites at scale. Duda Duda

That makes it particularly interesting if your business model is:

You sell "our website platform" → your client logs into your branded platform → you charge setup + monthly recurring revenue.

Duda's current White Label plan starts at $149/month, with additional site subscriptions available; higher-volume agencies can negotiate custom pricing. Duda Duda

2. Wix Studio — if design flexibility matters more

Wix Studio is worth serious consideration if your agency wants more creative control and stronger built-in commerce.

It has agency-oriented workspaces, team permissions, reusable assets, client management, custom code/APIs, and native ecommerce. Its ecommerce stack supports customizable checkout, inventory, multiple currencies, international shipping, 80+ payment providers, POS, and marketplace/social integrations. wix.com wix.com

It also has custom branding for client-facing elements, although I'd distinguish this from Duda's more comprehensive "the platform is ours" white-label model. Wix Help Center

3. Shopify — when ecommerce is the actual product

If a significant percentage of your clients are serious online retailers, I'd consider building your agency around Shopify instead.

The tradeoff is that Shopify isn't really the same kind of fully white-label website-builder platform as Duda. You're essentially an agency implementing an ecommerce platform rather than giving clients an entirely agency-branded site-building SaaS.

What I'd do

If I were setting up an agency today, I'd probably use:

Duda as the default platform
→ SMB websites
→ service businesses
→ restaurants
→ local businesses
→ brochure sites
→ smaller/medium ecommerce

Shopify as the specialist platform
→ larger catalogs
→ sophisticated ecommerce operations
→ clients who need Shopify's broader commerce ecosystem

Wix Studio as the alternative
→ clients where visual/design flexibility is particularly important.

The big question is how you intend to monetize the platform. If you're planning to sell something like "$2,000 setup + $199/month for your website platform, hosting, maintenance and ecommerce", Duda becomes especially compelling because its white-label infrastructure is built around that agency/SaaS model. Duda Duda

If you tell me roughly how many sites you expect to manage (e.g. 50, 500, 5,000) and whether the ecommerce is simple SMB stores or serious Shopify-level stores, I can narrow this down and compare Duda vs Wix Studio vs Shopify vs Webflow on margins, white-labeling, APIs, client editing, ecommerce, and scalability.

For an agency building sites for clients (not just making your own site), I’d prioritize:

• true white-label client experience (your logo, your portal, no vendor branding)
• multi-client management
• ecommerce capability
• reusable templates/components
• permissions so clients can edit without breaking things
• recurring revenue options (hosting, maintenance, SaaS-style plans)

My recommendations would be:

1. Duda — best overall agency platform

duda.co

Best fit: agencies that build many SMB websites and want a polished client workflow.

Pros:

• Strong white-label features
• Client dashboards and permissions
• Good team workflow
• Templates and reusable sections
• Built for agencies rather than individual users
• Ecommerce support through built-in store functionality/integrations

Cons:

• Ecommerce is not as deep as Shopify
• Less developer freedom than WordPress/Webflow

I’d pick Duda if your agency sells “website + hosting + maintenance” packages.

2. Shopify — best if ecommerce is the core

shopify.com

Best fit: clients where online selling is the primary business function.

Pros:

• Best-in-class ecommerce ecosystem
• Huge app marketplace
• Payments, inventory, shipping, taxes, subscriptions
• Easy client handoff
• Strong developer tooling

Cons:

• Not a complete white-label website builder by itself
• You usually manage stores through partner accounts rather than reselling the whole platform as your own

A common agency stack is:

• Duda/Webflow/WordPress for marketing site
• Shopify for commerce

3. Brizy — best if you want to create your own branded website SaaS

brizy.io

Best fit: agencies wanting to sell “your own website builder” under their brand.

Pros:

• White-label reseller options
• Custom branding/domain options
• Designed around agencies and resellers
• WordPress compatibility

Cons:

• Smaller ecosystem than Shopify/WordPress
• Ecommerce depth depends on your implementation

Brizy specifically positions its reseller offering as a fully white-labeled platform with custom branding and client-facing dashboards. support.brizy.io

4. Simvoly — best for funnels + small ecommerce

simvoly.com

Best fit: marketing agencies selling landing pages, funnels, memberships, and simple stores.

Pros:

• Strong white-label positioning
• Funnels, websites, CRM, ecommerce in one system
• Good for productized agency offers

Cons:

• Not ideal for large catalogs or complex ecommerce

Simvoly markets its platform specifically toward agencies building branded website/funnel ecosystems with ecommerce capabilities. simvoly.com

5. WordPress + WooCommerce (custom agency stack)

WooCommerce

Best fit: agencies that need maximum control.

Pros:

• Unlimited customization
• Own the hosting relationship
• Huge plugin ecosystem
• Great for complex ecommerce

Cons:

• More maintenance
• More security/plugin management
• Harder to make a clean SaaS-like client experience

My shortlist by agency model

If I were building an agency from scratch today, I’d likely run:

Duda for standard websites + Shopify for serious ecommerce + a managed hosting/maintenance subscription model.

The biggest mistake agencies make is choosing a builder based only on design flexibility; the operational side (client access, support, billing, repeatable production) usually matters more once you have dozens of sites. whitelabelwebsitedevelopment.com

A few questions would change the recommendation:

1. Roughly how many client sites do you launch per month?
2. Are you trying to hide the platform completely and sell it as your own SaaS?
3. Are your ecommerce clients mostly small catalogs (10–100 products) or serious stores (1,000+ products/inventory)?

Duda for standard websites + Shopify for serious ecommerce + a managed hosting/maintenance subscription model.

The biggest mistake agencies make is choosing a builder based only on design flexibility; the operational side (client access, support, billing, repeatable production) usually matters more once you have dozens of sites.

A few questions would change the recommendation:

For an agency that builds sites for clients and wants white-label + ecommerce, I’d narrow it down based on how you actually sell websites. There are two very different needs:

1. You want to build sites faster and hand clients a branded portal/editor → use a white-label builder.
2. You want serious ecommerce capability and client ownership → use an ecommerce platform plus agency workflow.

My shortlist:

White Label Website Development White Label Partners## My recommendation for most agencies

Option 1 — Duda (my default recommendation)

Use this if you sell:

• SMB websites
• local business sites
• marketing sites with light ecommerce
• recurring website management plans

Why:

• Designed around agencies managing many client sites
• Client permissions and handoff workflows are strong
• White-label branding is one of its core strengths
• Faster production than building every site from scratch

wix.comA typical agency model:

• $199–$499/mo "website care plan"
• Build from templates/components
• Host/manage everything
• Client gets their own branded login

Option 2 — Shopify (if ecommerce is the main business)

If your clients are selling products, I would not force them into a generic website builder.

Use Shopify for:

• stores with 20+ products
• inventory
• shipping
• subscriptions
• POS
• serious growth

Your agency stays the strategic/design layer; Shopify handles commerce.

TechRadar## Option 3 — WordPress + WooCommerce (maximum control)

Best if you have developers.

Advantages:

• Unlimited customization
• Better for unusual requirements
• Own the stack
• Huge plugin ecosystem

Downside:

• More maintenance
• More hosting/security responsibility
• Harder to standardize delivery

If you want to create your own "website builder company"

For example:

"Clients log into ouragency.com, create websites, pay us monthly, and never know the underlying software."

Then I would look at:

• Brizy white-label/reseller options
• Simvoly
• Duda

Those are closer to a SaaS/reseller model. White Label Website Development

What I would avoid

• Webflow as your main white-label platform: excellent design tool, but not really a white-label client builder.
• Wix if your requirement is "clients never see Wix"—its agency tooling is good, but it is not the same as a fully invisible white-label SaaS layer. LymLyt

My agency stack recommendation

If I were building a scalable agency today:

• 80% of clients: Duda
• Ecommerce clients: Shopify
• Custom/high-ticket builds: WordPress + WooCommerce
• Recurring revenue offer: bundle hosting + maintenance + SEO + edits into monthly plans

That gives you speed without trapping every client in the same technology.

If you tell me:

1. how many sites you build per month,
2. average client size ($500 vs $5k+ projects), and
3. whether clients need to edit their own sites,

I can recommend a tighter stack.

For an agency building lots of client sites and wanting true white-labeling + ecommerce, I’d put Duda at the top of the shortlist.

My recommendation: Duda

Duda is unusually well aligned with the agency model:

• True white-labeling: your logo, colors, domain, client login, dashboard, editor, emails, and support experience can all be branded as yours. Duda Duda
• Ecommerce built in: product catalogs, inventory, payments, shipping, etc., rather than having to bolt a separate store platform onto every site. Duda explicitly supports reselling its ecommerce solution under your own brand. Duda
• Agency-oriented workflow: centralized management, reusable templates/sections, client permissions, collaboration and client billing are designed around managing many sites. Duda Duda
• Good client handoff: clients can edit their own sites while you retain control over permissions and the overall platform. Duda
• API/automation: useful if you eventually want to automate provisioning, CRM integrations, client onboarding, product/catalog syncing, etc. Duda

The biggest reason I'd choose it over a conventional builder is that Duda treats the agency as the customer, rather than treating you as an individual designer using a consumer website builder.

duda.co

The main alternative: Wix Studio

Wix's Wix Studio would be my second choice.

It's arguably stronger if your priority is design freedom + sophisticated ecommerce. Wix Studio supports custom checkout/pricing logic, 80+ payment providers, international commerce, POS, marketplaces, custom code/APIs, and centralized agency management. wix.com wix.com

The tradeoff is that Duda is much more compelling when "white-label" is a core part of your business model. Duda explicitly lets you present the entire builder as your own platform, whereas Wix Studio is primarily an agency creation platform. Duda wix.com

wix.com

How I'd choose

One important distinction: if your clients are mostly small businesses selling 10–500-ish products, I'd strongly favor Duda. If you're building serious ecommerce stores where ecommerce itself is the primary product—large catalogs, complex fulfillment, sophisticated apps, international operations—I would look at Shopify as the commerce engine, even if that means giving up some of the pure white-label experience.

Also, Duda's current White Label plan starts at $149/month, with additional site subscriptions priced separately; higher-volume agencies can negotiate Custom pricing. Duda Duda

If you tell me roughly how many sites you build per month (e.g. 5, 20, 100+) and the typical ecommerce client size, I can narrow this down to the best 2–3 platforms and compare their agency economics.

For an agency that builds sites for clients, wants the platform to be white-labeled, and needs ecommerce, my first recommendation is Duda.

My recommendation: Duda

Duda is unusually well aligned with the agency/reseller model:

• True white labeling — you can brand the editor, client dashboard, login, domain, emails, support portal, etc. Clients don't have to know Duda is underneath it. Duda Duda
• Built for multi-client management — centralized dashboard, roles/permissions, reusable templates, sections, global styles, and content collection. Duda Duda
• Native ecommerce — physical products, digital products, services, tickets/events, shipping/pickup, payments, customizable product pages and checkout. Duda
• Good agency economics — you can sell the site + hosting + ecommerce + maintenance as your own recurring service rather than handing clients another SaaS login.
• API/automation — particularly useful if you're trying to turn your agency's process into a repeatable system or eventually build your own client portal/SaaS around it. Duda Duda
• No WordPress maintenance burden — hosting, SSL, infrastructure, updates, etc. are handled by the platform. Duda

The important distinction is that Duda isn't merely a "reseller-friendly website builder." Its white-label functionality is designed specifically so your agency can make the platform itself part of your product offering. Their current White Label plan starts at $149/month, with additional sites priced separately. Duda Duda

How I'd rank the alternatives

Shopify is the one I'd consider if ecommerce is the primary product you're selling. Its ecosystem, APIs, checkout, inventory, apps, and merchant functionality are considerably deeper. Shopify also has a substantial agency/partner ecosystem. Shopify

But if your business is more like:

"We build and manage websites for local businesses/SMBs, sometimes with ecommerce, and we want the client experience to look like our own platform."

I'd choose Duda.

If you're planning to build hundreds/thousands of client sites and charge clients monthly, I'd go one step further and look at Duda's API/embedded/enterprise capabilities, rather than treating it simply as a website builder. It can be white-labeled and integrated into your own systems, including SSO and embedded experiences. Duda Duda

duda.co
duda.co

If you tell me roughly how many sites you manage (e.g. 50, 500, 5,000), your average monthly price per client, and how sophisticated the ecommerce needs are, I can recommend the best platform + pricing model for the agency, not just the best builder.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My recommendation: Duda

Duda is unusually well suited to the agency model because it was built around managing client websites at scale—not around individual businesses building their own site. Its White Label plan lets you brand the editor, client dashboard, preview URLs, emails, support portal, and more as your own platform. Duda Duda

For e-commerce specifically, Duda offers:

• White-labeled e-commerce with your branding rather than Duda's. Duda
• Client permissions, so you can decide exactly what a client can edit. Duda
• Stripe, Square, PayPal, Mollie and other payment options. Duda
• REST APIs and integrations, useful if you want to automate provisioning, CRM sync, inventory, etc. Duda Duda
• Reusable templates, sections, widgets and global design systems, which can substantially speed up production across clients. Duda
• Built-in client billing, including recurring payments, under your branding. Duda
• Hosting and SSL included, so you don't have to maintain WordPress infrastructure. Duda

Duda's current White Label plans start at $149/month, with additional site fees depending on the plan. Duda Duda

The main alternative: Wix Studio

Wix Studio would be my second choice.

It's arguably the better choice if your agency prioritizes design flexibility and sophisticated e-commerce over having a completely invisible underlying platform. Wix Studio has centralized agency management, team permissions, reusable systems, custom development/API capabilities, and native e-commerce. wix.com wix.com

It also supports custom agency branding for client-facing experiences. Wix Support

The distinction I'd make is:

What I'd choose for your business

If your model is something like:

You build the site → client logs into your branded portal → client can edit products/content → you charge monthly for hosting/maintenance/e-commerce → you manage dozens or hundreds of sites

I'd choose Duda.

If instead it's:

We build highly customized, design-forward sites and e-commerce stores → client management is important but the underlying platform doesn't have to disappear completely

I'd lean Wix Studio.

One particularly interesting option is Duda's composable e-commerce, because it lets you replace/customize store components and connect external systems through APIs, apps, JavaScript and Zapier. Duda

If you tell me roughly how many sites you manage now (and your target), average monthly price per client, and whether you need Shopify-level e-commerce, I can narrow this down to the best 2–3 platforms and compare actual agency economics.

For an agency building client sites at scale, where white-labeling + ecommerce are both important, my first choice would be Duda.

My recommendation: Duda

Duda is unusually well suited to the agency/reseller model. Its White Label plan lets you brand the editor, client login, dashboard, previews, emails, and support experience as your own. Duda Duda

Its ecommerce offering is also built specifically around agencies: you can give clients their own store management experience, control permissions, use multiple payment gateways, and integrate via REST APIs. Duda

The big advantage is that Duda is designed around managing many client websites, rather than taking a consumer website builder and trying to turn it into an agency platform. You get centralized client management, roles/permissions, reusable templates and sections, hosting/SSL, and white-label billing. Duda Duda

How I'd rank the options

Wix Studio deserves serious consideration. Its ecommerce stack is native and quite comprehensive, including customizable checkout, inventory, shipping, discounts, 80+ payment providers and POS. wix.com wix.com It also has agency-oriented client management and custom branding. Wix Help Center

The distinction I'd make is:

• You want to sell "websites as a service" under your agency's brand → Duda.
• You want designers to have maximum visual freedom and clients to have a powerful native ecommerce system → Wix Studio.
• You want complete technical ownership/customization and don't mind maintenance → WordPress + WooCommerce.
• You primarily sell highly bespoke marketing sites and ecommerce is secondary → Webflow.

One particularly compelling Duda feature for an agency is that its white-labeling goes beyond simply removing a logo: clients can log into a fully branded builder/dashboard, while you retain control over permissions and the client experience. Duda

Duda's current White Label plan starts at $149/month, while its Custom tier is aimed at higher-volume agencies. Duda

If you tell me roughly how many sites you build per month (e.g. 5, 20, 100+) and whether clients need to edit their own sites, I can narrow this down to the best platform and plan for your agency.

Wix Studio deserves serious consideration. Its ecommerce stack is native and quite comprehensive, including customizable checkout, inventory, shipping, discounts, 80+ payment providers and POS. It also has agency-oriented client management and custom branding.

The distinction I'd make is:

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with the agency-as-a-service model. Its White Label plan lets you brand the login, editor, dashboard, domain, client communications and other parts of the client experience as your own. Duda Duda Support

The ecommerce side is also native rather than bolted on: products, variants, subscriptions, multiple payment gateways, multilingual stores, etc. are supported, and Duda explicitly positions the ecommerce product for agencies that want to resell it under their own brand. Duda Duda Support

That combination is particularly attractive if your business model is:

You build the site → client gets your branded dashboard → you charge setup + monthly hosting/maintenance/ecommerce → you retain control.

Duda also has client roles/permissions, reusable templates and sections, APIs, automation, hosting and SSL, which makes it much more suitable for producing dozens or hundreds of client sites than a typical DIY builder. Duda

The current White Label plan starts at $149/month, with a 14-day trial. Duda

🛒 When I'd choose Shopify instead

If ecommerce is the primary product rather than an add-on to websites, I'd choose Shopify.

Shopify's agency workflow is excellent: you can create client-transfer stores, build them under your Partner organization, then transfer ownership to the client while retaining collaborator access afterward. Shopify Help Center Shopify

The tradeoff is that Shopify isn't really a white-label website-builder platform in the same sense as Duda. Your clients ultimately know they're using Shopify, whereas Duda can make the entire client-facing platform appear to be yours.

So I'd use:

• Duda → "We sell you a website platform/service under our agency brand."
• Shopify → "We build and manage serious online stores for you."

One important distinction

If you're selling $2k–$10k websites to local businesses, with ecommerce being something that some clients need, Duda is probably the better business platform.

If you're selling $10k+ ecommerce builds where inventory, complex checkout, apps, subscriptions, POS, international selling, etc. are central, Shopify is the safer choice.

If you tell me roughly how many sites you build per month, your average client price, and whether clients need to edit their own sites, I can recommend the specific platform + pricing model I'd use for the agency.

You build the site → client gets your branded dashboard → you charge setup + monthly hosting/maintenance/ecommerce → you retain control.

Duda also has client roles/permissions, reusable templates and sections, APIs, automation, hosting and SSL, which makes it much more suitable for producing dozens or hundreds of client sites than a typical DIY builder. Duda

The current White Label plan starts at $149/month, with a 14-day trial. Duda

🛒 When I'd choose Shopify instead

If ecommerce is the primary product rather than an add-on to websites, I'd choose Shopify.

Shopify's agency workflow is excellent: you can create client-transfer stores, build them under your Partner organization, then transfer ownership to the client while retaining collaborator access afterward. help.shopify.com shopify.dev

The tradeoff is that Shopify isn't really a white-label website-builder platform in the same sense as Duda. Your clients ultimately know they're using Shopify, whereas Duda can make the entire client-facing platform appear to be yours.

So I'd use:

• Duda → "We sell you a website platform/service under our agency brand."
• Shopify → "We build and manage serious online stores for you."

One important distinction

For an agency that builds sites for clients and wants the whole experience white-labeled, my first choice would be Duda.

My recommendation: Duda

Duda is unusually well-suited to the agency/reseller model:

• True white labeling: your logo, colors, domain, client login, dashboard, emails, support portal, etc. Clients don't have to know Duda is underneath it. Duda Duda
• Client permissions: you can decide whether a client can edit content only, change the design, manage ecommerce, publish, or essentially do everything. Duda
• Native ecommerce: physical/digital products, variants, subscriptions, inventory, shipping, discounts, multiple payment gateways, etc. Duda Duda
• Agency workflow: reusable templates, global themes, connected data, centralized site management, team permissions and automation make it much better suited to building dozens/hundreds of client sites than a typical consumer website builder. Duda Duda
• Reselling: you can actually package the platform as your website/ecommerce service rather than sending clients to another company's branded dashboard.
• Billing: Duda can also handle recurring/one-time client billing under your branding. Duda
• APIs/automation: if you eventually want to build your own client portal, provisioning system, CRM integration, etc., Duda has REST APIs and automation capabilities. Duda

The big thing I'd emphasize is that Duda is designed around the agency business model, rather than simply being a good website builder that happens to have an agency plan.

How I'd rank the alternatives

Wix's Wix Studio is probably the strongest alternative if design freedom and ecommerce capabilities matter more than having a completely invisible underlying platform. It has agency-specific tooling and a substantial native ecommerce stack. wix.com wix.com

Shopify would be my choice if your agency is primarily selling serious ecommerce stores rather than websites that happen to have ecommerce. Shopify's commerce ecosystem is considerably deeper, but it isn't as natural a fit for the "we provide you with a completely branded website platform" model.

One important distinction

If by white-label you mean:

"Our client logs into clients.ouragency.com, sees our branding, edits their website/store, gets emails from us, and never knows what platform powers it."

Then Duda is the one I'd investigate first. Its white-label plan currently starts at $149/month, according to Duda's site. Duda

If instead you mean:

"We want to build a platform that looks like ours, provision sites automatically, connect it to our CRM, and potentially have hundreds/thousands of businesses using it."

Then I'd look much more closely at Duda's API/white-label platform capabilities rather than just its normal agency plans. Duda Duda

If you tell me roughly how many client sites you manage, average ecommerce complexity, and whether clients need to edit the sites themselves, I can narrow this down to the best 2–3 platforms and the economics of each for an agency.

For an agency building sites for clients and wanting white-label + ecommerce, I’d shortlist these platforms rather than a typical consumer builder. The best choice depends on whether you want to sell websites as a service or actually create a branded website-builder SaaS. White Label Website Development LymLyt

My top recommendations

1. Duda — Best overall for a web design agency

Best fit: Agencies building dozens/hundreds of client sites.

Why I’d consider it:

• Strong agency workflow: client permissions, team collaboration, reusable templates
• White-label client portal/editor options
• Good for recurring maintenance plans
• Fast production of marketing sites
• Ecommerce available through integrations/add-ons rather than being its strongest area wix.com

Choose Duda if: your core offer is “we build and manage your website” and ecommerce is only part of your portfolio.

Potential downside:

• If ecommerce is a major revenue stream (complex catalogs, subscriptions, marketplaces), it may feel limiting.

2. Shopify + agency workflow — Best ecommerce engine

Best fit: Clients where the store is the business.

Why:

• Probably the strongest hosted ecommerce ecosystem
• Huge app marketplace
• Excellent payments, inventory, shipping, analytics
• Clients recognize it and trust it

Potential downside:

• It is not a true white-label website builder. Your agency can manage stores, but the client will know they are on Shopify.

I’d use this for:

• Retail
• DTC brands
• Stores doing serious revenue

3. Brizy Cloud/white-label — Best if you want to sell a branded builder

Best fit: Agencies wanting “our platform” rather than “sites built on X.” White Label Website Development

Advantages:

• More reseller-oriented
• Better fit for a SaaS-like model
• WordPress compatibility can be useful
• Good middle ground between agency delivery and platform resale

Potential downside:

• Less mature ecommerce ecosystem than Shopify/WooCommerce.

4. WordPress + WooCommerce — Best for maximum control

Best fit: Agencies with developers.

Pros:

• Full ownership
• Unlimited customization
• Strong ecommerce capability
• Can create your own branded client dashboard

Cons:

• You become responsible for: - hosting
• security
• updates
• plugin conflicts
• maintenance

This is usually the choice for agencies selling higher-ticket builds.

5. Wix Studio — Best for speed and design

Best fit: Agencies that value visual design and fast turnaround.

Pros:

• Excellent editor
• Good client handoff workflow
• Ecommerce is built in
• Lower technical overhead

Cons:

• Less “true white label” than reseller-first platforms. TechRadar

What I would pick based on your agency model

My likely stack for an agency today

If I were setting this up:

• Standard websites: Duda
• Online stores: Shopify
• Complex stores: WooCommerce
• Recurring revenue: hosting + maintenance + SEO + updates bundle
• Internal templates: build 20–30 niche templates (restaurants, trades, clinics, SaaS, etc.)

I would avoid trying to force one platform to do everything. Ecommerce has very different needs from brochure websites.

A couple of questions would change the recommendation:

1. Are you trying to hide the platform completely from clients (true white label), or just manage many client sites efficiently?
2. Roughly how many sites do you launch per month?
3. Are your ecommerce clients mostly small businesses or serious stores doing £10k+/month?

I would avoid trying to force one platform to do everything. Ecommerce has very different needs from brochure websites.

A couple of questions would change the recommendation:

1. Are you trying to hide the platform completely from clients (true white label), or just manage many client sites efficiently?
2. Roughly how many sites do you launch per month?
3. Are your ecommerce clients mostly small businesses or serious stores doing £10k+/month?

For an agency that builds sites for clients, wants true white-labeling, and needs ecommerce, my first choice would be Duda.

My shortlist

🥇 Duda — my recommendation

duda.co

Duda is unusually well aligned with the agency-as-a-service model. Its white-labeling goes beyond simply hiding a logo: you can brand the client login, builder, dashboard, emails, support portal, domain, and client-facing experience. Duda Duda

It also has a specific ecommerce offering that can be completely white-labeled and accessed through APIs, which is particularly interesting if you eventually want to build your own agency-branded website platform around it. Duda

The other big advantage is operational: reusable templates/components, permissions, client management, hosting, SSL, and recurring billing are designed around agencies managing lots of sites. Duda Duda

I'd pick Duda if your business model is:

"We build 20–500+ websites for SMB clients and want clients to think of our agency as the platform/provider."

🥈 Wix Studio — best if design freedom matters more

wix.com

Wix Studio is probably the stronger choice if your agency does highly customized marketing sites that also happen to have stores. It has excellent responsive design controls, custom code/APIs, Figma integration, collaboration, centralized client management, and native ecommerce. wix.com wix.com

It also supports agency custom branding, although I wouldn't consider it as deeply white-label as Duda. Wix Support

🥉 BigCommerce — if ecommerce is the business

bigcommerce.com

If you're building serious stores—large catalogs, B2B, complicated pricing, multiple storefronts, ERP integrations, etc.—I'd look at BigCommerce rather than trying to make a general website builder do everything.

Its agency program is specifically aimed at agencies building ecommerce solutions, and its Multi-Storefront functionality lets you manage multiple stores from one dashboard. BigCommerce BigCommerce

The downside is that it isn't really the same kind of fully white-labeled website-builder experience that Duda offers.

What I'd do in your position

I'd actually consider a two-tier stack:

• Duda → 80–90% of normal client websites, local businesses, service businesses, smaller stores.
• BigCommerce → clients whose ecommerce requirements outgrow Duda.
• Custom/headless → exceptional enterprise projects.

That gives your agency a repeatable production system without forcing every client onto an ecommerce platform that's overkill.

One important distinction: if by "white-label" you mean the client logs into a platform that looks entirely like your own software, Duda is substantially more compelling than Wix Studio, Webflow, or BigCommerce. Duda explicitly supports branded login, builder, dashboard, communications, support, and client billing. Duda

If you tell me roughly how many sites you build per month, average client size, and whether ecommerce is 10%, 50%, or 90% of your projects, I can narrow this down to the best platform + plan structure for your agency.

It also has a specific ecommerce offering that can be completely white-labeled and accessed through APIs, which is particularly interesting if you eventually want to build your own agency-branded website platform around it. Duda

The other big advantage is operational: reusable templates/components, permissions, client management, hosting, SSL, and recurring billing are designed around agencies managing lots of sites. Duda Duda

I'd pick Duda if your business model is:

"We build 20–500+ websites for SMB clients and want clients to think of our agency as the platform/provider."

🥈 Wix Studio — best if design freedom matters more

wix.com

Wix Studio is probably the stronger choice if your agency does highly customized marketing sites that also happen to have stores. It has excellent responsive design controls, custom code/APIs, Figma integration, collaboration, centralized client management, and native ecommerce. wix.com wix.com

It also supports agency custom branding, although I wouldn't consider it as deeply white-label as Duda. support.wix.com

🥉 BigCommerce — if ecommerce is the business

bigcommerce.com

If you're building serious stores—large catalogs, B2B, complicated pricing, multiple storefronts, ERP integrations, etc.—I'd look at BigCommerce rather than trying to make a general website builder do everything.

Its agency program is specifically aimed at agencies building ecommerce solutions, and its Multi-Storefront functionality lets you manage multiple stores from one dashboard.

If your agency builds lots of client sites and wants the platform itself to feel like your product, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

duda.co is unusually well suited to the agency/reseller model.

You can white-label the editor, client dashboard, login screen, domain, emails, support portal and billing, so clients can interact with what effectively looks like your own website platform. Duda Duda

Its ecommerce offering is also native rather than requiring you to bolt WooCommerce onto a CMS. It supports things like Stripe, Square, PayPal and Mollie, client permissions, APIs, webhooks and Zapier integrations. Duda Duda

The big agency advantage is repeatability: reusable sections/templates, global design controls, CMS data, multi-site management and automation let you build a standardized system rather than treating every client as a bespoke project. Duda Duda

Duda's current White Label plan starts at $149/month, with additional site subscriptions available; high-volume agencies can negotiate Custom pricing. Duda

🥈 Wix Studio — if design/ecommerce matters more

wix.com would be my second choice.

It's arguably stronger than Duda for complex visual design and native ecommerce. Wix Studio supports custom checkout/pricing rules, inventory, 80+ payment providers, POS, team collaboration, custom CSS and advanced responsive controls. wix.com wix.com

The catch: Duda is much more compelling if "white-label" is a core business requirement. Duda explicitly lets you remove its branding and present the entire client-facing platform as your own. Duda

🥉 BigCommerce — for genuinely serious stores

bigcommerce.com is what I'd consider if your clients are primarily ecommerce businesses doing substantial revenue.

It's much more ecommerce-centric, with things such as customizable checkout, multi-storefront, B2B capabilities, APIs/headless architecture and an agency partner program. BigCommerce BigCommerce

But I wouldn't use it as the default platform for a typical agency selling "website + online store + maintenance" to SMBs. It's more infrastructure than you probably need.

What I'd do in your position

If your business model is:

We build you a website → you manage some content/products → we charge a recurring monthly fee

I'd choose Duda.

If it's:

We create highly custom marketing/ecommerce experiences and visual design is paramount

I'd choose Wix Studio.

If it's:

We specialize in stores doing serious ecommerce volume

I'd choose BigCommerce.

And if you're trying to create a true agency-owned website platform/SaaS, Duda gets particularly interesting because its APIs and embedded/white-label capabilities can let you build your own layer around it. Duda Duda

If you tell me roughly how many sites you build per month, average client price, how sophisticated the ecommerce needs are, and whether clients need to edit sites themselves, I can narrow this down to the best platform and plan for your agency.

If your agency’s core model is “we build the site, the client logs in and manages it, and the platform should feel like our own”, I’d recommend Duda first.

My shortlist

🥇 I'd pick Duda

Duda is unusually well aligned with an agency/reseller business.

You can brand the client login, editor, dashboard, previews, emails, domain, and support experience with your agency's branding. Clients don't have to know they're using Duda. Duda Duda Support

More importantly, Duda has native ecommerce, including customizable product pages, cart/checkout, inventory, and payment integrations such as Stripe, Square and PayPal. Duda Duda Support

It also gives you agency-oriented stuff that becomes important once you're managing 20, 50, or 200+ sites:

• Centralized client/site management
• Granular client permissions
• Reusable templates, sections and widgets
• Automated workflows/API access
• Hosting, SSL and maintenance handled for you
• Client billing capabilities
• Fully branded client experience Duda Duda

The current White Label plan starts at $149/month, with additional sites priced separately; high-volume agencies can negotiate Custom pricing. Duda

duda.co

Where I'd choose Wix Studio instead

Wix's Wix Studio is probably the stronger choice if your priority is beautiful, highly customized ecommerce sites rather than having the entire platform appear to be your own.

Wix Studio has excellent ecommerce capabilities: customizable stores and checkout, inventory, 80+ payment providers, POS, marketplace/social integrations, multiple currencies and international selling. wix.com wix.com

It also has excellent agency tooling—centralized client management, collaboration, roles/permissions and client handoff. wix.com

But: Wix doesn't offer the same degree of full platform white-labeling. Duda explicitly lets you remove its branding from the client-facing platform; Wix's own comparison acknowledges that Wix does not offer a comparable white-label option. Duda

wix.com

What I'd do for an agency

I'd actually structure the stack like this:

Duda → standard business websites + small/medium ecommerce

Shopify → clients where ecommerce is the primary business

That gives you a standardized agency platform for the majority of clients while avoiding trying to force Duda to handle a complex ecommerce operation that really belongs on Shopify.

If you tell me roughly how many sites you build per month, typical ecommerce order volume, and whether clients need to edit their own sites, I can narrow this down to the best platform and agency pricing model/margins for you.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

duda.co is unusually well suited to the "our agency is the platform" model.

You can white-label the client login, editor, dashboard, domain, emails, support portal, branding, and client-facing experience. Duda explicitly positions its White Label plan for agencies, and it supports centralized management of large numbers of client sites. Duda Duda

Its ecommerce offering is also built into the platform rather than requiring you to bolt on a separate store system. Duda Duda

Why I'd choose it for your agency:

• Clients can log into your branded platform, not Duda.
• You retain control over what clients can edit.
• Good reusable templates/sections → faster production.
• Centralized management of many client websites.
• Built-in hosting, SSL, backups, SEO, etc.
• Ecommerce is available.
• Strong APIs if you eventually want to automate provisioning or connect your CRM.
• You can sell hosting/maintenance/ecommerce as recurring revenue.

Duda currently lists its White Label plan starting at $149/month, with higher-volume/custom arrangements available. Duda Duda

🥈 Wix Studio — if ecommerce/design matters more

wix.com would be my second choice.

It's arguably the better website/ecommerce builder, particularly if your designers want substantial visual freedom. Wix Studio has multi-site agency management, collaboration, custom code/APIs, and native ecommerce with customizable checkout, inventory, 80+ payment providers, POS, marketplaces, etc. wix.com wix.com

The tradeoff is that Duda is much more compelling if "white-label" is a core business requirement. Duda's entire client-facing platform can be branded as yours; Wix Studio is more of an agency platform built around the Wix ecosystem.

The key question

I'd make the decision based on what you're actually selling:

If you're selling "websites + monthly management" to dozens/hundreds of SMBs → Duda.

If you're selling higher-end custom websites and ecommerce stores → Wix Studio.

If you're selling highly custom, developer-oriented marketing sites → Webflow. Webflow

If ecommerce is the actual product and the website is secondary → Shopify.

If you tell me roughly how many client sites you expect to manage (e.g. 20, 100, 1,000+), your average monthly price per client, and whether clients need to edit their own sites, I can give you a much more specific recommendation—including the unit economics and which platform will make the most money for your agency.

If your agency’s core business is building and managing client sites, with ecommerce as an important but not necessarily dominant requirement, I’d recommend duda.co first.

My ranking

🥇 I'd pick Duda for your use case

Duda is unusually well aligned with the "we build sites and resell/manage them for clients" model.

Its White Label plan lets you put your own logo, colors, domain, client dashboard, editor, preview pages, emails, and support experience in front of clients. Clients don't have to know Duda is underneath it. Duda Duda

It also has:

• Multi-client/site management
• Granular client permissions
• Reusable templates, sections and widgets
• Client billing
• Hosting and SSL
• API access
• Ecommerce
• Multiple payment gateways
• Ecommerce APIs and integrations
• White-label ecommerce specifically designed for agencies/platforms Duda

The current White Label plan is $149/month when billed monthly ($199 list price shown for annual billing) and includes four sites; additional sites are available, with higher-volume/custom pricing for larger agencies. Duda

The really interesting part for an agency is that Duda isn't just saying "you can hide our logo." It is designed around reselling the website platform itself.

🥈 Wix Studio if ecommerce is a bigger deal

wix.com would be my second choice.

It's arguably the better website + ecommerce builder. Wix Studio has native ecommerce with customizable checkout/pricing rules, inventory automation, 80+ payment providers, POS, etc. It also has excellent agency collaboration and multi-site management. wix.com wix.com

The catch is that I wouldn't choose it if true white-labeling of the entire platform is one of your biggest requirements. Duda is much more purpose-built around that.

🥉 Shopify if you're building serious stores

If your typical client is:

"I need a store with 500 products, subscriptions, complex shipping, apps, inventory, POS, international selling, etc."

I'd use shopify.com rather than trying to force Duda into being an ecommerce platform.

Shopify is fundamentally commerce-first; Duda is fundamentally an agency website platform with ecommerce attached.

One platform I'd be cautious about

Webflow is fantastic for premium marketing/design sites, but I wouldn't make it your default agency platform if white-labeling + ecommerce + client self-management are all requirements. Webflow has improved agency/client billing considerably, but the overall model isn't as white-label-centric as Duda. Webflow Help Center

What I'd actually do

If I were setting up your agency today, I'd probably use:

Duda as the default platform → Shopify for serious ecommerce → potentially Webflow for exceptional/high-end design projects.

That gives you a standardized platform for the majority of clients while avoiding the trap of trying to make one builder do everything.

And if your ultimate goal is to turn the agency into something closer to a "website platform" where clients log into youragency.com, create/manage their site, pay you monthly, and never see the underlying provider, Duda becomes an especially strong choice because it has APIs and white-label capabilities designed for that model. Duda

If you tell me roughly how many sites you build per month, average monthly price per client, and whether clients need to edit their own sites, I can narrow this down to the best platform and pricing model for your agency.

For an agency that builds sites for clients and wants a white-label experience plus ecommerce, I’d shortlist platforms based on whether you want to sell managed websites or a true SaaS/reseller product. My top recommendations:

1. Duda — Best overall for a web design agency

Best fit: Agencies delivering dozens to hundreds of client websites.

Why I’d consider it first:

• Strong agency workflow (client permissions, approvals, team roles)
• Mature white-label options (your branding, client portal, emails)
• Good templates and fast production workflow
• Built for handing sites off to non-technical clients
• Ecommerce support for smaller and mid-market stores

Tradeoffs:

• Ecommerce is not as deep as a dedicated commerce platform
• Less flexibility than WordPress for highly custom builds

Duda is commonly positioned as an agency-first platform because of its multi-site management and white-label capabilities. TechRadar wix.com

My pick if: You sell $2k–$20k websites with recurring hosting/maintenance retainers.

2. HighLevel — Best if websites are part of a marketing package

Best fit: Agencies selling websites + CRM + funnels + automation.

Strengths:

• Full SaaS-style white labeling
• Client accounts/subaccounts
• Billing capability
• CRM, funnels, email/SMS automation
• Good for packaging “website + lead generation system”

Weaknesses:

• Website builder is not the strongest for design-heavy projects
• Can feel like too much if you only build websites

It’s a strong choice if your agency wants to become more of a marketing platform reseller rather than just a web shop. Lindo

My pick if: Your offer is “we grow your business,” not just “we build your site.”

3. Shopify + agency management layer — Best for serious ecommerce

Best fit: Clients where ecommerce is the core business.

For stores selling meaningful volume, I would usually avoid forcing ecommerce into a general website builder. Shopify gives you:

• Best-in-class checkout
• Huge app ecosystem
• Better inventory/order/payment workflows
• Strong merchant ecosystem

The downside: it is not a true white-label site builder. Your agency manages Shopify stores rather than reselling Shopify as your own platform.

My pick if: Client revenue depends on the store working flawlessly.

4. WordPress + WooCommerce — Best for maximum control

Best fit: Custom builds and clients needing ownership.

Pros:

• Unlimited customization
• You control hosting, plugins, themes
• Strong ecommerce capability
• Easy to create your own branded maintenance packages

Cons:

• More maintenance
• More technical overhead
• Harder to standardize

My pick if: You have developers and want higher-end projects.

5. Simvoly / similar reseller builders — Best budget white-label option

Good for:

• Local businesses
• Simple ecommerce
• Funnel-based businesses
• Lower-ticket packages

Less ideal for:

• Complex stores
• Advanced integrations

Lindo

My recommendation by agency model

If I were building a scalable white-label web agency today, I’d probably run a two-tier stack:

• Duda for most SMB websites and retainers
• Shopify for ecommerce-heavy clients
• WordPress/WooCommerce only when custom requirements justify it

The key question is: are you trying to hide the platform completely and resell websites as your own SaaS, or do you mainly want a branded client delivery workflow? The best choice changes depending on that.

If I were building a scalable white-label web agency today, I’d probably run a two-tier stack:

• Duda for most SMB websites and retainers
• Shopify for ecommerce-heavy clients
• WordPress/WooCommerce only when custom requirements justify it

The key question is: are you trying to hide the platform completely and resell websites as your own SaaS, or do you mainly want a branded client delivery workflow? The best choice changes depending on that.

If your agency’s core business is building and managing sites for clients, and you specifically want true white-labeling + ecommerce, my first choice would be duda.co.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its White Label plan lets you put your logo, colors, domain, client login, dashboard, editor and communications under your own brand. Your clients don't have to know Duda is underneath it. Duda Duda

The important part for you is that ecommerce is now built into the platform, rather than requiring you to bolt on a separate store solution. Duda supports customizable product pages, checkout, payments, orders, refunds, fulfillment, coupons, abandoned carts, integrations and ecommerce APIs. Duda Duda Support

That creates a pretty attractive agency model:

Your Agency → Your branded builder → Client sites → Client manages their site/store

You can also control exactly what clients can access through granular permissions, while your team manages all the sites from one dashboard. Duda Duda

The current White Label plan is listed at $149/month when billed annually ($199 monthly) and includes four published projects; higher-volume agencies can negotiate a Custom plan. Duda

Where Wix Studio wins

I'd seriously consider wix.com if ecommerce is a major part of your business.

Wix Studio has particularly strong native ecommerce: customizable checkout, pricing rules, inventory automation, 80+ payment providers and POS, alongside agency features like team permissions, concurrent editing and client handoff. wix.com wix.com

The catch is that Duda is much more explicitly designed around reselling/white-labeling the entire website platform. If your goal is essentially "we want to look like we built our own website platform for our clients," Duda has the stronger fit.

What I'd do in your position

I'd choose Duda if your clients are primarily:

• Local/service businesses
• SMBs
• Professional services
• Restaurants
• Multi-location businesses
• Businesses needing relatively straightforward ecommerce
• Clients who need to make their own edits after launch

I'd choose Wix Studio if you're building more sophisticated stores and want ecommerce functionality to be the centerpiece.

And I'd use Shopify when a client has a genuinely serious ecommerce operation—large catalog, complex fulfillment, sophisticated apps, subscriptions, high-volume sales, etc.—rather than trying to force every ecommerce client into the same site builder.

Bottom line: Duda is probably the best match for an agency that wants to sell "our website platform" rather than simply resell websites. Its combination of white-labeling, client management, reusable templates, permissions, hosting, APIs and native ecommerce is unusually well suited to that model. Duda Duda

If you tell me roughly how many sites you build per month, your average client price, and whether ecommerce is 10%, 50%, or 90% of your business, I can also compare Duda vs Wix Studio vs Shopify specifically from an agency-margin perspective.

Your Agency → Your branded builder → Client sites → Client manages their site/store

You can also control exactly what clients can access through granular permissions, while your team manages all the sites from one dashboard. Duda Duda

The current White Label plan is listed at $149/month when billed annually ($199 monthly) and includes four published projects; higher-volume agencies can negotiate a Custom plan. Duda

Where Wix Studio wins

I'd seriously consider wix.com if ecommerce is a major part of your business.

Wix Studio has particularly strong native ecommerce: customizable checkout, pricing rules, inventory automation, 80+ payment providers and POS, alongside agency features like team permissions, concurrent editing and client handoff. wix.com wix.com

If true white-labeling + ecommerce + building lots of client sites are the priorities, I’d recommend Duda as the best overall fit.

duda.co

My ranking

1. Duda — best for a productized agency

• Full white-labeling: your logo, domain, colors, client dashboard, editor, emails, previews, etc.
• Designed specifically around agencies managing many client sites.
• Client/team permissions and centralized site management.
• Native ecommerce that supports physical/digital products, services, shipping, payments, etc.
• APIs and automation if you eventually want to build your own agency portal around it. Duda Duda Duda
• White Label currently starts at $149/month, with a 14-day trial. Duda Duda
• Wix Studio — best if design flexibility/ecommerce depth matters more than white-labeling

• Excellent visual builder and agency workflow.
• Strong native ecommerce, including inventory, customizable checkout, 80+ payment providers and POS.
• Good developer tooling and APIs.
• But it isn't truly white-label—your clients will still encounter Wix branding/platform elements. wix.com wix.com
• Shopify — best if ecommerce is the actual core product

• I'd choose it if most of your clients are serious online retailers rather than typical SMB websites.
• The ecommerce engine is substantially more mature than what you generally need for a basic brochure-site client.
• But it's not my first choice if your agency wants to sell a "website platform under our brand" experience.
• Webflow — best for high-end custom design

• Fantastic for sophisticated marketing sites and design-heavy work.
• Less compelling if your defining requirement is white-labeling + clients managing their own ecommerce sites.

The key distinction

I'd ask yourself whether you're trying to sell:

A. "We build websites for clients."
→ Wix Studio or Webflow can be excellent.

B. "We provide our own website platform to clients."
→ Duda is much more compelling.

Duda explicitly lets you put your agency's branding across the builder, dashboard, client login, emails and other touchpoints, so the underlying platform can effectively disappear from the client's experience. Duda

If you're planning something like "Acme Websites — $199 setup + $49/month, includes website, hosting, ecommerce, editing, support", I'd strongly lean Duda.

If you tell me roughly how many sites you build per month, average client price, and whether ecommerce is occasional or a major part of your business, I can also work out which platform gives you the best agency margins and scalability.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My shortlist

🥇 I'd pick Duda

Duda is unusually well aligned with your business model. Its White Label plan lets you brand the editor, client login, dashboard, domain, emails, support portal, and other client-facing pieces, so your customers can interact with what effectively looks like your own website platform. Duda Duda

It also has native ecommerce, client permissions, reusable templates/sections, multi-site management, client billing, and APIs for automation. Duda Duda Duda

The particularly interesting part for an agency is that Duda is designed around building lots of client sites efficiently, rather than treating each site as an isolated project. Its API can also automate site creation and client/account workflows if you eventually want to build your own agency portal around it. Duda

Duda's White Label plan currently starts at $149/month, with additional site subscriptions available; high-volume agencies can negotiate custom pricing. Duda Duda

When I'd choose Wix Studio instead

Wix Studio would be my second choice if ecommerce capability and visual design flexibility matter more than completely hiding the underlying platform.

Wix Studio has excellent agency tooling, multi-site management, collaboration, custom code, and a considerably more extensive native ecommerce stack—including 80+ payment providers, multiple currencies, international shipping, marketplace/social integrations, POS, and customizable checkout. wix.com wix.com

The catch is that it's not as compelling if your business proposition is literally "we provide you with your own branded website-building platform." That's where Duda has a major advantage.

The distinction I'd make

If your agency wants to sell:

"We'll build and manage your website."

I'd seriously consider Wix Studio.

If you want to sell:

"We provide you with your own branded website platform, and your clients can log in, edit their sites, buy ecommerce functionality, etc.—without knowing what's underneath."

I'd choose Duda.

And if you're planning to build this into a SaaS-like offering with hundreds/thousands of client sites, Duda becomes even more interesting because it supports embedded/white-label deployments, SSO and APIs. Duda

duda.co

If you tell me roughly how many client sites you expect (e.g. 20, 100, 1,000+) and whether clients need to edit the sites themselves, I can narrow this down to the best platform and plan for your agency.

For an agency that builds sites for clients and wants white-label + ecommerce, I’d narrow it down based on your business model rather than just the builder itself. The best choice depends on whether you’re selling “websites as a service,” custom ecommerce builds, or a recurring SaaS-style offering.

My shortlist:

TechRadar wix.com## My recommendation by agency type

1. If you want a true white-label website product → Duda

I’d probably start here for most agencies.

Why:

• Clients can log into a portal branded as your agency.
• Strong multi-client management.
• Good permissions so clients don’t accidentally break layouts.
• Fast production of brochure sites, service businesses, franchises, and smaller ecommerce sites.
• Designed around agencies rather than individual site owners.

The downside: ecommerce is not its strongest area compared with dedicated commerce platforms. wix.com

2. If ecommerce is a major revenue stream → Shopify + your own agency wrapper

For clients doing real commerce (hundreds/thousands of SKUs, subscriptions, complex fulfillment), I would not force them into a white-label builder.

Use:

• Shopify for the store engine
• Your agency branding/process around onboarding, design, maintenance, CRO, SEO, and marketing

You lose some “platform invisibility,” but you gain a much stronger ecommerce foundation.

3. If you want recurring SaaS revenue → HighLevel

If your offer is something like:

“$299/month website + CRM + automations + reviews + marketing”

then HighLevel makes more sense.

It is built for agencies reselling a branded marketing platform, though it is more CRM/funnel-centric than ecommerce-centric. Lindo

4. If you have developers → WordPress + WooCommerce

This gives you:

• full ownership
• unlimited customization
• better long-term control
• no vendor lock-in

But you become responsible for:

• hosting
• updates
• security
• plugin conflicts
• support

What I would choose for a typical web agency

I’d build a two-tier stack:

SMB/local clients
→ Duda white-label
→ recurring hosting/maintenance plan

Ecommerce clients
→ Shopify
→ custom theme + agency-managed growth services

Marketing-heavy clients
→ HighLevel

That combination lets you sell a standardized product while still handling higher-value ecommerce projects.

A few questions would change my recommendation:

1. How many client sites do you launch per month?
2. Are you trying to hide the platform completely (clients think it’s your own software), or just have agency branding?
3. What ecommerce level are you targeting: small catalogs (10–100 products) or serious stores (500+ products)?

Marketing-heavy clients
→ HighLevel

That combination lets you sell a standardized product while still handling higher-value ecommerce projects.

A few questions would change my recommendation:

1. How many client sites do you launch per month?
2. Are you trying to hide the platform completely (clients think it’s your own software), or just have agency branding?
3. What ecommerce level are you targeting: small catalogs (10–100 products) or serious stores (500+ products)?

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well suited to the "we are the website company, Duda is invisible" model. Its white-label offering lets you brand the editor, client login, dashboard, domain, emails, support materials, and client billing. Duda Duda

The ecommerce side is also built into the platform, with payment gateways including Stripe, Square, PayPal and Mollie, plus APIs if you need to connect it to your own systems. Duda

For an agency, the big advantage is the operational layer: reusable templates/sections, client permissions, centralized site management, automated workflows, hosting, SSL, and client billing. Duda Duda

Duda's current White Label plan starts at $149/month, according to its site, with higher-level Custom plans available. Duda

duda.co

🥈 Wix Studio — if ecommerce/design matters more

Wix Studio is probably the stronger choice if your agency wants more sophisticated visual design and your clients frequently need substantial ecommerce functionality.

Wix Studio is explicitly built around agency workflows, including multi-site management, team collaboration, reusable design systems, client handoff, and built-in ecommerce. Its ecommerce stack includes customizable checkout, inventory management, 80+ payment providers, and POS. wix.com wix.com

The catch: it isn't as deeply white-label as Duda. If your business model depends on clients believing they've bought your own website platform, Duda is considerably better.

wix.com

The decision I'd make

If your agency's model is:

"We build you a website, you pay us monthly, and you can log in and make some changes."

→ Duda

If it's:

"We're a premium web design agency and need maximum design freedom, with ecommerce being a major part of the offering."

→ Wix Studio

If it's:

"We want to build a branded website platform/SaaS and potentially embed the builder into our own product."

→ Duda Custom/Enterprise. Duda specifically supports embedded, fully white-labeled website-builder experiences, including SSO and API integrations. Duda Duda

For your described agency model, I'd start with Duda. It has the closest match between white-labeling + ecommerce + client management + recurring agency revenue + scalable site production. Duda Duda

If you tell me roughly how many sites you build per month, your average monthly price per client, and whether ecommerce is occasional or a core service, I can also compare Duda vs Wix Studio vs Webflow vs Shopify specifically for your economics and workflow.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

My recommendation: Duda

duda.co

It is unusually well suited to the agency model because it isn't just a website builder—it is designed around managing lots of client websites under your brand.

Why I'd pick Duda

The big differentiator is white-labeling at the platform level. You can brand the login, editor, dashboard, domain, emails, client portal, etc., so the client experience can be presented as your agency's own platform. Duda explicitly supports custom branding, client permissions, client dashboards and branded communications. Duda Duda Support

It also has native ecommerce, including payments, inventory, multilingual stores, APIs and client permissions. Duda

And for an agency, the operational stuff matters enormously: reusable sections/templates, centralized management of client sites, permissions, hosting/SSL, and automation/API capabilities are all built into the platform. Duda Duda

One important caveat: Duda's white-label functionality is on its White Label/Custom plans, with White Label plans currently starting at $149/month. Duda

When I'd choose Wix Studio instead

wix.com

I'd seriously consider Wix Studio if your agency prioritizes design freedom and ecommerce functionality over completely hiding the underlying platform.

Wix Studio has excellent agency workflows, multi-site management, collaboration, client handoff, and a much deeper native ecommerce/business feature set. Its ecommerce supports customizable checkout/pricing, inventory, 80+ payment providers, POS, APIs and even headless implementations. wix.com wix.com

So I'd frame it this way:

• You want to sell "our website platform" to clients → Duda
• You want to build beautiful, sophisticated ecommerce sites efficiently → Wix Studio
• You want maximum designer/developer control and don't care as much about white-labeling → Webflow
• You want an agency platform that can eventually become a recurring SaaS/revenue product → Duda

One thing I'd investigate before committing

If your business model is something like "$X/month and we provide your website + hosting + ecommerce + maintenance", Duda becomes particularly interesting. Its white-label capabilities and APIs are intended for exactly this kind of model, including embedding the platform into your own technology. Duda Duda

If you tell me roughly how many sites you manage (e.g. 20 vs. 500), the average client price, and whether clients need to edit their own sites, I can narrow this down to the best platform and plan for your agency.

The big differentiator is white-labeling at the platform level. You can brand the login, editor, dashboard, domain, emails, client portal, etc., so the client experience can be presented as your agency's own platform. Duda explicitly supports custom branding, client permissions, client dashboards and branded communications. Duda Duda Support

It also has native ecommerce, including payments, inventory, multilingual stores, APIs and client permissions. Duda

And for an agency, the operational stuff matters enormously: reusable sections/templates, centralized management of client sites, permissions, hosting/SSL, and automation/API capabilities are all built into the platform. Duda Duda

One important caveat: Duda's white-label functionality is on its White Label/Custom plans, with White Label plans currently starting at $149/month. Duda

When I'd choose Wix Studio instead

wix.com

I'd seriously consider Wix Studio if your agency prioritizes design freedom and ecommerce functionality over completely hiding the underlying platform.

Wix Studio has excellent agency workflows, multi-site management, collaboration, client handoff, and a much deeper native ecommerce/business feature set. Its ecommerce supports customizable checkout/pricing, inventory, 80+ payment providers, POS, APIs and even headless implementations.

So I'd frame it this way:

• You want to sell "our website platform" to clients → Duda
• You want to build beautiful, sophisticated ecommerce sites efficiently → Wix Studio
• You want maximum designer/developer control and don't care as much about white-labeling → Webflow
• You want an agency platform that can eventually become a recurring SaaS/revenue product → Duda

One thing I'd investigate before committing

For an agency that builds sites for clients and wants true white-labeling + e-commerce, my first choice would be Duda.

My ranking

🥇 I'd pick Duda

Duda is unusually well matched to your business model. Its White Label plans let you put your agency's logo, colors, domain, client dashboard, editor and communications in front of clients rather than Duda's branding. Duda Duda

The important part is that the white-labeling isn't just cosmetic. You can:

• Give clients their own branded login/editor.
• Control exactly what clients can edit with granular permissions.
• Manage all client sites from one agency dashboard.
• Reuse your own templates, sections and widgets across projects.
• Bill clients through the platform with white-labeled billing.
• Automate site creation and management through APIs.
• Add e-commerce without sending the client to a separate platform. Duda Duda

Duda's e-commerce offering supports things like Stripe, Square, PayPal and Mollie, plus APIs and custom payment integrations. Duda

And there's a particularly interesting option if your agency wants to build its own branded website platform rather than merely resell websites: Duda supports embedded/white-labeled website building, including APIs and SSO. Duda

duda.co

🥈 Wix Studio if design/e-commerce matters more

Wix's Wix Studio is probably the stronger choice if your clients need sophisticated e-commerce and your designers want more visual freedom.

Wix Studio has centralized agency management, reusable systems, custom code, APIs, collaboration, custom breakpoints, and a very mature native e-commerce system. Its e-commerce supports 80+ payment providers, multiple currencies, international shipping, marketplace/social integrations, POS, and customized checkout logic. wix.com wix.com

The catch: Wix Studio isn't as deeply white-label as Duda. You can add your agency branding to client-facing areas, but it's more of an agency/partner experience than the "client thinks this is our own website platform" experience Duda is designed to provide. Wix Support

wix.com

What I'd do in your position

If your business model is:

"We sell websites to businesses, manage them for them, and want clients to interact with our branded platform."

Duda.

If it's:

"We're a high-end design agency and want maximum creative control while building sophisticated online stores."

Wix Studio.

If it's:

"We're primarily an e-commerce agency and stores are the product."

I'd seriously consider Shopify rather than forcing a general website builder to do commerce.

One other thing I'd evaluate before committing is your pricing model. Duda's white-label plans currently start at $149/month, so the economics can make a lot of sense if you're putting dozens of clients onto recurring website/hosting/maintenance plans. Duda

If you tell me roughly how many sites you manage (e.g. 20, 100, 500+) and what you charge clients per month, I can compare Duda vs Wix Studio vs Shopify specifically for your agency's margins and scalability.

For an agency that builds sites for clients and wants true white-label + ecommerce, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with the business model you're describing. Its White Label plan removes Duda branding throughout the client experience, including the login, builder, dashboard, domain, emails, and support portal. It also gives you client permissions, centralized site management, reusable templates, billing, and collaboration. Duda Duda

The ecommerce side is also much better than Duda's reputation might suggest. It supports customizable stores, multiple payment gateways, APIs, client permissions, multilingual stores, and integrations. Duda Duda

Duda is particularly compelling if you're trying to create a repeatable production system:

Build template → clone/customize → launch → hand off to client → charge monthly → manage everything from one agency dashboard.

It even supports white-labeled client billing, including recurring payments. Duda

The White Label plan currently starts at $149/month, with additional site pricing depending on plan/volume. Duda Duda

duda.co

🥈 Wix Studio — if ecommerce is a bigger priority

I'd choose Wix Studio instead if your clients tend to need more sophisticated ecommerce and your designers want more visual/design freedom.

It has native ecommerce with customizable checkout, pricing/shipping rules, inventory management, 80+ payment providers, POS, and other business functionality. wix.com wix.com

It also has excellent agency tooling: centralized client/site management, collaboration, roles, reusable components, custom code, APIs, and Figma integration. wix.com

The catch is white-labeling isn't as deep as Duda's. Wix offers custom agency branding across client communications and dashboards, but you're still fundamentally operating within the Wix ecosystem. Wix Support

wix.com

What I'd do in your shoes

If your agency's goal is:

• 50–1,000+ client sites
• recurring hosting/maintenance revenue
• clients occasionally editing their own sites
• standardized templates
• minimal technical maintenance
• your agency's brand being front-and-center
• ecommerce for SMBs

Go Duda.

If your model is more:

• fewer, higher-value sites
• sophisticated ecommerce
• highly customized visual design
• lots of custom functionality
• clients need a powerful native business platform

Go Wix Studio.

One important distinction: if by "white-label" you mean you want to sell your own website-builder SaaS under your agency's name, rather than simply hiding the builder's branding from clients, Duda becomes an even stronger choice because it offers an embedded/white-label website-builder solution with APIs and SSO specifically for that model. Duda

If you tell me roughly how many sites you build per month, average client price, and whether ecommerce means simple SMB stores or serious Shopify-level stores, I can narrow this down to the best platform and pricing model for your agency.

It even supports white-labeled client billing, including recurring payments. Duda

The White Label plan currently starts at $149/month, with additional site pricing depending on plan/volume. Duda Duda

duda.co

🥈 Wix Studio — if ecommerce is a bigger priority

I'd choose Wix Studio instead if your clients tend to need more sophisticated ecommerce and your designers want more visual/design freedom.

It has native ecommerce with customizable checkout, pricing/shipping rules, inventory management, 80+ payment providers, POS, and other business functionality. wix.com wix.com

It also has excellent agency tooling: centralized client/site management, collaboration, roles, reusable components, custom code, APIs, and Figma integration. wix.com

The catch is white-labeling isn't as deep as Duda's. Wix offers custom agency branding across client communications and dashboards, but you're still fundamentally operating within the Wix ecosystem.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its White Label plan lets you put your own logo, colors, domain, client dashboard, editor, emails, and support experience in front of clients—so clients don't have to know Duda is underneath it. www.duda.co

Its ecommerce system is also built specifically for agencies/SaaS companies: you can create stores for clients, control client permissions, use APIs, connect payment gateways, and even build a completely white-labeled ecommerce offering. www.duda.co

Another big advantage is operational efficiency. Duda has reusable templates/elements, centralized client management, permissions, automated workflows, and hosting/security built in. www.duda.co

The White Label plan currently starts at $149/month, and Duda offers a 14-day trial of the White Label features. www.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce is the bigger priority

I'd seriously consider Wix Studio if your clients need more sophisticated ecommerce functionality.

It has native ecommerce, customizable checkout, inventory, omnichannel selling, 80+ payment providers, POS, subscriptions/marketing capabilities, and APIs/headless options. It's also explicitly designed around agency workflows and managing multiple client sites. www.wix.com

The catch: it's not as compelling if "white-label" means the client should genuinely believe they've logged into software your agency owns. Duda is much stronger for that particular requirement.

Wix Studio for Agencies

What I'd do in your position

If your business model is:

Agency → builds site → client pays monthly → client occasionally edits site → agency retains hosting/management revenue

I'd choose Duda.

If it's:

Agency → builds sophisticated online stores → ecommerce is central → lots of custom commerce functionality

I'd choose Wix Studio.

And if you're trying to create your own branded website-building SaaS, rather than merely white-labeling a builder for agency clients, I'd look more closely at Duda's API/embedded capabilities. Duda explicitly supports companies building their own branded website-building solutions on top of its platform. www.duda.co

If you tell me roughly how many sites you build per month, your average client price/month, and whether clients need to edit their own sites, I can narrow this down to the best platform and pricing model for your agency.

For an agency building sites for clients and wanting white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 I'd choose Duda

Duda is unusually well aligned with your business model. Its white-labeling isn't just putting your logo on the builder: you can brand the editor, client login, dashboard, preview tools, emails, support content, and even the domain. Clients can be given granular permissions so they can edit content without having access to things you don't want them touching. www.duda.co

The ecommerce side is also native rather than requiring you to bolt WooCommerce onto a CMS. Duda supports products, payments, inventory, APIs, Zapier, custom gateways, and client permissions, and explicitly supports reselling its ecommerce solution under your own brand. www.duda.co

That's particularly attractive if your agency wants to sell something like:

Website + hosting + maintenance + ecommerce + SEO
as a recurring monthly package under your brand.

Duda also has built-in client billing, including recurring payments and white-labeled billing emails/checkout, which could make your agency's operational workflow considerably cleaner. www.duda.co

One caveat: Duda's ecommerce is excellent for SMB/client-store use cases, but if you're building stores with extremely sophisticated ecommerce requirements, I'd consider Shopify instead.

🥈 Wix Studio if design flexibility matters more

Wix Studio is probably my second choice. It has very strong native ecommerce, including customizable checkout, inventory, 80+ payment providers, POS, and extensive agency collaboration tools. www.wix.com

I'd lean Wix Studio over Duda if your agency's selling point is highly customized visual design and sophisticated business functionality.

The big distinction is white-labeling. Duda is much more explicitly designed to let the agency make the entire platform feel like its own product. www.duda.cowww.duda.cowww.duda.co

🥉 Shopify if ecommerce is the core product

If your clients are primarily online retailers, I'd use Shopify and build your agency offering around it.

But I wouldn't pick Shopify as the general-purpose agency website builder if white-labeling the entire client experience is a major requirement.

Bottom line: If you mean "We want to build 50–500+ client websites, let clients log in and make controlled edits, sell ecommerce as an add-on, and have the whole thing look like our agency's platform" → Duda is the one I'd investigate first.

If you tell me roughly how many sites you manage, typical client type, average monthly price, and whether ecommerce is occasional or a major part of the business, I can narrow this down to the best platform and plan for your agency.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its White Label plan lets you put your agency's logo, colors, domain, login screen, dashboard, emails and client support experience in front of customers, so clients don't have to know Duda is underneath it. www.duda.co

The ecommerce side is also native rather than requiring you to bolt WooCommerce onto a CMS. Duda supports products, inventory, payments and ecommerce APIs, and gives you granular permissions over what clients can change. www.duda.co

That's particularly valuable if your business model is:

Agency → builds site → client logs into your branded portal → client pays you monthly → you manage hosting/maintenance/ecommerce.

Duda even has white-labeled client billing, including recurring payments, which could fit a website-as-a-service model very well. www.duda.co

The current White Label plan starts at $149/month, while high-volume agencies can negotiate Custom pricing. www.duda.co

🥈 Wix Studio — if ecommerce/design matters more

Wix Studio would be my second choice.

Its ecommerce capabilities are arguably stronger out of the box: custom checkout/pricing rules, inventory automation, 80+ payment providers, POS, subscriptions, etc. It also has excellent agency collaboration and client handoff functionality. www.wix.com

The big downside for your specific requirement is that Wix Studio isn't really designed to make the entire website-building platform disappear behind your agency brand in the way Duda is. If "client thinks this is our proprietary platform" is important, Duda wins.

🥉 WordPress + WooCommerce

I'd choose this if your clients need highly customized ecommerce or you're comfortable maintaining infrastructure/plugins.

You get essentially unlimited flexibility and can white-label the client experience extensively, but you're taking on considerably more operational overhead: hosting, updates, plugin conflicts, security, backups, WooCommerce maintenance, etc.

For an agency trying to build 50, 100, 500+ sites, I'd generally rather have Duda absorb that infrastructure burden.

The important distinction

If you tell me:

"We don't actually care if the client knows it's Duda/Wix/etc. We just want to build great ecommerce sites."

I'd lean Wix Studio for many projects.

If you tell me:

"We want to sell websites under our own brand, give clients a branded login/dashboard, charge recurring fees, restrict what clients can edit, and manage hundreds of sites from one place."

I'd pick Duda, pretty decisively. Duda is explicitly built around that agency/SaaS model. www.duda.co

If you give me your approximate number of client sites (e.g. 20 / 100 / 500+), average monthly price per client, and the type of ecommerce you build (small local stores vs. serious catalogs), I can also compare the economics of Duda vs Wix Studio vs WordPress/WooCommerce for your agency.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

My ranking

\*With your own hosting/theme/plugin stack rather than a turnkey white-label platform.

🥇 Duda — what I'd choose

Duda is unusually well aligned with the business model you're describing.

It lets your agency put your own branding, domain, logo, colors, client login, dashboard and editor in front of clients, so clients don't have to know Duda is underneath it. Its White Label plan currently starts at $149/month, and Duda offers a 14-day trial. www.duda.cowww.duda.co

The ecommerce side is also more capable than I'd initially expect: Duda supports white-label ecommerce, product/inventory management, multiple payment gateways, client permissions, APIs and integrations. www.duda.co

That's particularly attractive if your agency wants to sell something like:

Website + hosting + ecommerce + maintenance
$X setup + $Y/month

rather than simply building websites and handing them off.

Duda is explicitly designed around agencies managing lots of client sites, including centralized management and API-based automation. www.duda.co

🥈 Wix Studio — if design/ecommerce matters more

Wix Studio would be my second choice.

It's arguably the more capable all-in-one business platform. Wix Studio has sophisticated ecommerce, 80+ payment providers, inventory, shipping, POS, custom checkout logic, APIs, custom code, CMS, bookings, CRM, etc. www.wix.com

It's also built specifically around agency workflows—multi-site management, team collaboration, reusable assets, client permissions and handoff. www.wix.com

The downside for your particular requirement is that Duda is much more explicitly a white-label platform. If your goal is for the client to feel like they're using your agency's proprietary website platform, I'd favor Duda.

🥉 Shopify — for ecommerce-heavy clients

Shopify is what I'd use when the store itself is the primary product—lots of SKUs, complex fulfillment, serious inventory, subscriptions, marketplaces, etc.

I wouldn't make Shopify the default platform for a general-purpose agency, though. You're giving up some of the "our agency owns the entire website platform" experience that Duda is designed around.

The decision I'd make

If your agency is building dozens/hundreds of SMB websites, I'd go:

Duda → default platform
Shopify → clients who outgrow Duda ecommerce
Wix Studio → projects where its design/business ecosystem is a better fit

And I'd seriously investigate Duda's Custom/API capabilities if you're planning to productize this. Duda specifically supports APIs for feeding things like business information and ecommerce products into sites, which could let you build your own internal provisioning system on top of it. www.duda.cowww.duda.co

If you tell me roughly how many sites you expect to manage (e.g. 20, 100, 500+) and the typical client (local SMB, restaurants, contractors, ecommerce brands, etc.), I can compare Duda vs Wix Studio vs Shopify vs WordPress specifically for your agency's economics and workflow.

For an agency that builds sites for clients and wants white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with the agency/reseller model. Its White Label plan lets you put your own logo, colors, domain, client login, dashboard, emails, etc. in front of the customer, so the client experience can essentially look like your agency's own platform. www.duda.co

It also has native ecommerce with customizable product pages, cart/checkout, inventory and payment gateways including Stripe, Square and PayPal. www.duda.co

The big agency advantages are:

• True white-label client experience
• Centralized management of lots of client sites
• Reusable templates, sections and widgets
• Client roles/permissions
• Hosting, SSL and maintenance included
• APIs for automating provisioning/workflows
• Ecommerce without bolting a separate platform onto every site
• Built specifically around agencies, freelancers and SaaS businesses

Duda currently lists its White Label plan starting at $149/month, with custom/high-volume plans available. www.duda.co

Duda for Agencies

🥈 Wix Studio — probably your best alternative

If design flexibility and ecommerce capabilities matter more than having the deepest white-label experience, I'd seriously consider Wix Studio.

Wix Studio is specifically designed for agencies, with centralized site management, team collaboration, reusable assets, client permissions and sophisticated responsive design tools. www.wix.com

Its ecommerce is particularly strong: customizable checkout/pricing rules, inventory management, 80+ payment providers, POS, APIs and headless capabilities. www.wix.comwww.duda.co

The catch is that Duda is much more compelling if "white-label" means the client should feel like they're using your agency's own website platform. Duda explicitly supports branded client login, builder, dashboard, domain and communications. www.duda.co

Wix Studio for Agencies

🥉 Shopify — if ecommerce is the business

If your agency's clients are primarily stores, I'd actually flip the recommendation and choose Shopify.

For example:

• 5-page business site + small catalog → Duda/Wix Studio
• 50–500 SKU store → Wix Studio/Duda
• Serious retail operation with complex inventory, fulfillment, subscriptions, apps, POS, etc. → Shopify

The reason is that Shopify is fundamentally an ecommerce platform, whereas Duda/Wix are website platforms that also have ecommerce.

What I'd choose for an agency

If your business model is:

"We build websites, host them, maintain them, and let clients log in and make basic changes."

→ Duda

If it's:

"We're a design agency and need beautiful custom sites with good ecommerce."

→ Wix Studio

If it's:

"We're primarily an ecommerce agency."

→ Shopify

And if you're planning to sell your own branded website-builder subscription—e.g. "$299 setup + $99/month, including your own branded website platform, hosting, editing, ecommerce, etc."—I'd lean Duda quite strongly, because its white-label/API capabilities are specifically designed for that kind of model. www.duda.co

If you tell me roughly how many sites you expect to build (10 / 50 / 500+), your monthly price per client, and whether clients need to edit their own sites, I can narrow this down to the platform that gives your agency the best margins.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

Duda

My ranking

🥇 Duda — best overall for your use case

Duda is unusually well suited to an agency model. Its white-label system lets you put your logo, colors, domain, login screen, client dashboard, support content, and emails around the platform, so the client experience can be presented as your own. www.duda.co

It also has:

• Built-in ecommerce with a white-label option and API access. www.duda.co
• Centralized management of all client sites.
• Client roles/permissions, so you can decide exactly what clients can edit.
• Reusable templates, sections, widgets and global design systems.
• Hosting, SSL and maintenance handled by the platform.
• APIs if you eventually want to automate provisioning or connect your own systems. www.duda.co
• Client billing and branded support capabilities. www.duda.cosupport.wix.com

The big advantage is that Duda is designed around the agency's business model, rather than simply being a website builder that happens to have agency features.

Its current White Label plan starts at $149/month, according to Duda's current pricing information. www.duda.cosupport.wix.com

🥈 Wix Studio — consider this if ecommerce/design is more important

Wix Studio

I'd choose Wix Studio over Duda if your agency's selling point is beautiful, highly customized websites and fairly sophisticated ecommerce.

Wix Studio has very strong ecommerce: customizable checkout/cart logic, inventory, 80+ payment providers, POS, marketplaces/social selling, subscriptions/loyalty features, etc. www.wix.com

It also has centralized agency workspaces, team collaboration, client management and custom branding. support.wix.com

The catch: its white-label experience isn't as complete as Duda's. If your goal is for clients to feel like they're using your agency's proprietary website platform, Duda is the stronger choice.

What I'd do in your shoes

If your business model is:

We build your website → client pays us monthly → client can make limited edits → we handle hosting/maintenance/ecommerce

I'd go Duda.

If it's:

We're a premium design agency → every site is highly customized → ecommerce can be a major component

I'd seriously consider Wix Studio.

And if you're essentially building online stores first and websites second, I'd use Shopify rather than trying to force a general-purpose site builder into that role.

If you tell me roughly how many sites you manage now, how much you charge per site/month, and whether clients need to edit their own sites, I can narrow this down to the best platform and plan for your agency.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well matched to your business model. Its White Label plan lets you put your own logo, colors, domain, client dashboard, editor, and preview experience in front of clients, so clients can interact with what essentially looks like your own website platform. www.duda.co

It also has:

• Native ecommerce with customizable product pages, cart and checkout
• Multiple payment gateways
• Client/team permissions
• Centralized management of many client sites
• Reusable templates, sections and widgets
• APIs for automating provisioning and pulling client/product data
• Hosting, SSL, backups and maintenance handled by the platform www.duda.co

Most importantly, Duda explicitly supports reselling its ecommerce solution under your own brand, which is a big distinction from simply having an agency account on a website builder. www.duda.co

The White Label plan currently starts at $149/month, according to Duda. www.duda.co

Duda White Label

🥈 Wix Studio — if design/ecommerce matters more

I'd seriously consider Wix Studio if your agency's selling point is highly customized design and clients need more sophisticated built-in business functionality.

Wix Studio has strong agency tooling, multi-site management, reusable systems, collaboration, client handoff and native ecommerce. Its ecommerce offering includes customizable checkout, inventory, 80+ payment providers, international currencies/shipping, POS, marketplaces and APIs. www.wix.com

The catch: it's not as clean a white-label/reseller proposition as Duda. It's an agency platform rather than a platform designed around making the entire builder look like your own SaaS product.

Wix Studio for Agencies

🥉 Shopify — when the store is the product

If you're primarily building serious ecommerce businesses rather than "business websites that happen to sell things," I'd use Shopify.

You get a much deeper commerce ecosystem, but I'd treat Shopify as the commerce engine rather than your white-label website-builder platform. Your agency can own the client relationship and build the frontend, but the experience isn't as natively white-label as Duda.

What I'd do in your shoes

If your agency wants to sell something like:

"We build, host and manage your website for $X/month, and you can log into our branded dashboard to edit it."

Choose Duda.

If it's:

"We create highly custom websites and sophisticated online stores for brands."

Choose Wix Studio.

If it's:

"We build serious ecommerce operations where the website is essentially the storefront."

Choose Shopify.

One particularly interesting aspect of Duda for an agency is that you can eventually move beyond simply building sites: its APIs and white-label capabilities let you build a more automated "website-as-a-service" operation around your own brand. www.duda.co

If you tell me roughly how many sites you build per month, your average client price, and whether clients need to edit their own sites, I can narrow this down to the best platform + plan and show you the economics.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my pick for your model

Duda is specifically designed around the agency/reseller model. You can put your own logo, colors, domain, client login, dashboard, editor and support content around the platform, so the client experience can be genuinely yours rather than "AgencyName powered by Wix." www.duda.co

The ecommerce side is also more capable than many agency-oriented builders. Duda offers a complete white-label ecommerce solution, APIs, inventory syncing, payment integrations and client-friendly store management. www.duda.co

The other big advantage is operational scale: reusable templates/sections, centralized client management, permissions, hosting, SSL, automated workflows and APIs. www.duda.co

Duda's current White Label plans start at $149/month, so it's not the cheapest option—but if you're reselling websites, that's a fundamentally different proposition from choosing a builder for your own site. www.duda.co

🥈 Wix Studio — best alternative

I'd choose Wix Studio if design flexibility and ecommerce capabilities matter more than having a completely invisible underlying platform.

It has excellent agency tooling: centralized multi-site management, reusable assets, team collaboration, client handoff, custom roles, APIs/custom code, and native ecommerce. www.wix.com

Its ecommerce is particularly strong: customizable checkout, shipping/payment rules, inventory, 80+ payment providers and POS capabilities. www.wix.com

Wix does offer agency custom branding, but its white-label experience isn't as deep as Duda's. Duda is much closer to "we built our own website platform", whereas Wix Studio is more "we're a Wix agency/partner."

🥉 Shopify — if ecommerce is the primary product

If your clients are primarily stores, I'd actually consider building your agency around Shopify rather than trying to force a general website builder to handle serious ecommerce.

But if your typical client is:

brochure site → lead generation → maybe ecommerce → ongoing agency management

then Duda makes considerably more sense.

What I'd do in your position

I'd seriously evaluate this stack:

Duda + your agency branding + your own templates/components + Stripe/payment integrations + your CRM

Then sell clients something like:

• Website: $X setup
• Hosting/platform: $X/month
• Care & updates: $X/month
• Ecommerce: additional $X/month
• SEO/marketing: additional $X/month

That lets you turn the platform into a recurring-revenue product, rather than simply charging for one-off website projects.

Duda is explicitly built to support this kind of model, including branded client billing and white-label client management. www.duda.co

One caveat: if by "white-label" you mean you want to eventually give clients a self-service SaaS dashboard where they can create their own sites, rather than your agency building sites for them, I'd evaluate Duda's API/enterprise offering differently. Duda supports API-based integration and embedded/white-label ecommerce specifically for platforms and SaaS businesses. www.duda.co

If you tell me roughly how many sites you manage (e.g. 20 / 100 / 1,000+) and whether ecommerce is occasional or the core business, I can narrow this down to the best platform and pricing model for your agency.

For an agency building sites for clients and wanting white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well suited to your business model. Its white-label offering lets you put your agency's logo, colors, domain, client login, dashboard, emails, support portal, and billing experience in front of clients rather than Duda's brand. www.duda.co

It also has native ecommerce, including the ability to offer a complete white-label ecommerce solution, plus APIs for connecting your own systems. www.duda.co

The other big advantage is operational: you can manage lots of client sites from one place, reuse templates/sections/widgets, control client permissions, and automate things through APIs and webhooks. www.duda.co

That's exactly the kind of infrastructure I'd want if your agency plans to sell something like:

$2,500 setup + $199/mo website + hosting + maintenance + ecommerce

rather than simply building one-off websites.

Duda's current White Label plans start at $149/month, so I'd look closely at the economics based on how many sites you expect to manage. www.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce is the priority

I'd choose Wix Studio instead if your clients are going to have more sophisticated stores and you care more about the ecommerce/business feature set than having a completely invisible underlying platform.

It has native ecommerce, customizable checkout, inventory, 80+ payment providers, POS, APIs/custom code, and centralized management of multiple client stores. www.wix.com

Wix Studio also has agency-specific collaboration, client handoff, permissions, and custom branding features. www.wix.com

The catch: Duda is substantially stronger if "white-label" literally means your client should feel like they are using your proprietary platform. Duda explicitly supports custom-branded login, domain, editor, dashboard, and support experience. www.duda.co

Wix Studio for Agencies

What I'd do in your shoes

Use Duda as your default platform, and potentially keep Shopify in your toolbox for clients who need genuinely advanced ecommerce.

I'd structure your stack roughly:

Duda → 80% of clients
Local businesses, professional services, restaurants, simple-to-medium ecommerce, memberships, lead-gen sites.

Shopify → serious ecommerce
Large catalogs, complex fulfillment, advanced apps, high-volume stores.

Webflow → design-heavy exceptions
Brands where pixel-perfect design and sophisticated marketing sites matter more than white-label client editing.

The key question I'd investigate before committing is how much ecommerce complexity your typical client has. If you tell me roughly (1) number of sites you build per month, (2) typical ecommerce revenue/catalog size, and (3) what you charge clients monthly, I can recommend the platform and show you the unit economics for Duda vs Wix Studio vs Shopify.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first recommendation would be Duda.

Duda

My ranking

Why I'd pick Duda

1. The white-labeling is actually deep.
You can brand the client login, editor, dashboard, preview tools, emails, support portal, domain, etc. Duda explicitly positions this for agencies and says clients don't need to know Duda is underneath it. www.duda.co

2. Ecommerce is built into the same platform.
You get product/catalog management, orders, discounts, abandoned carts, multiple payment providers, shipping/delivery options, social selling, and more. www.duda.cowww.duda.co

3. It's designed around the agency's business model.
You can control exactly what clients can edit. For example, you can give one client content-only access while another gets ecommerce management, without giving them the ability to wreck the design. www.duda.co

4. You can productize your service.
This is probably the biggest reason I'd choose it. Duda supports reusable templates, sections, widgets, client management, billing, automation and an API. That makes it much easier to turn your agency's process into something like:

$X setup + $Y/month → website + hosting + ecommerce + maintenance + support

Duda's API can also automate client/site creation and connect the platform to your CRM or other systems. www.duda.co

5. Client billing is built in.
Duda supports one-time and recurring billing and can white-label the billing experience as well. www.duda.cowww.duda.cowww.duda.cowww.wix.com

Where Wix Studio beats it

I'd seriously consider Wix Studio if your agency's priority is maximum design flexibility + excellent ecommerce, rather than selling a truly white-labeled website platform.

Wix Studio has strong agency tooling, reusable systems, Figma import, custom CSS, responsive controls, and substantially more mature native ecommerce capabilities—including 80+ payment providers. www.wix.com

The catch is that Duda is much closer to what I'd call a white-label SaaS platform for your agency. Wix Studio is primarily an agency web-creation platform rather than something I'd choose if the goal is for clients to perceive your agency as the software provider.

One important distinction

If by "white-label site builder" you mean:

"We want to sell our own branded website-builder product to hundreds/thousands of SMBs, with automated provisioning and our own CRM/backend."

Then I'd look specifically at Duda's Custom/Enterprise offering, rather than just buying a normal agency plan. Duda explicitly supports embedding its technology into other platforms and white-labeling ecommerce as part of that model. www.duda.co

If you tell me roughly how many client sites you manage now (and how many you expect in 2–3 years) and whether these are mostly brochure sites, local-business sites, or serious ecommerce, I can narrow this down to the best platform and plan structure for your agency.

For an agency that builds sites for clients, wants true white-labeling, and needs ecommerce, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its white-label system can put your logo, colors, domain, client login, dashboard, editor, emails, and support materials in front of the client rather than Duda's branding. www.duda.co

It also has native ecommerce, client permissions, reusable templates/sections, centralized management, APIs, and hosting/SSL. www.duda.co

That makes it particularly attractive if you're trying to turn:

"We build you a website"

into:

"We provide your company's website platform, hosting, ecommerce, updates and support for $X/month."

Duda's current White Label plan starts at $149/month, according to its site. www.duda.cosupport.wix.comwww.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce/design matters more

I'd seriously consider Wix Studio if your clients need more sophisticated ecommerce or you want designers to have greater creative freedom.

Wix Studio is explicitly built for agencies, with multi-site management, collaboration, client handoff, reusable components, custom code/API capabilities, and native ecommerce. Its ecommerce stack includes customizable checkout, inventory management and 80+ payment providers. www.wix.com

The downside for your particular requirement is that Duda is much more purpose-built around full platform white-labeling. Wix Studio removes Wix Studio branding from client sites with the appropriate plans, but that's different from giving clients a completely agency-branded website-builder SaaS experience. support.wix.com

Wix Studio for Agencies

What I'd do in your shoes

If you're building dozens/hundreds of SMB sites and want to standardize your production process:

Duda + your own agency branding + standardized templates + monthly hosting/maintenance/ecommerce packages.

If you're building fewer, more design-intensive sites where ecommerce is a major component:

Wix Studio.

And if by "white-label" you mean something stronger—clients log into builder.youragency.com, see only your brand, and potentially build their own sites inside your platform—I'd lean even more strongly toward Duda, because it supports that embedded/fully white-labeled model and APIs. www.duda.co

If you tell me roughly how many sites you manage, typical client size, ecommerce complexity, and what you charge/month, I can narrow this down to the best platform and plan, including the economics of reselling it.

For an agency that builds client sites and wants to sell them under your own brand, I’d prioritize platforms with strong client management, white-labeling, reusable templates, ecommerce support, and recurring revenue potential.

My shortlist:

My recommendation by agency model:

• You want to crank out 10–100+ client sites/year: → Duda
• Your clients are mostly ecommerce businesses: → Shopify + your agency services
• You sell “website + marketing system” packages: → HighLevel
• You win clients based on custom design quality: → Webflow
• You need unlimited customization: → WordPress/WooCommerce

For most agencies, I’d probably build the business around Duda for standard business sites and use Shopify for serious ecommerce clients. That gives you a repeatable delivery system without forcing every client into the same stack. Duda is specifically designed around agency workflows and white-label delivery. www.techradar.comwww.wix.com

A few questions would change the recommendation:

1. Are your clients mostly local SMBs (restaurants, contractors, professional services) or online retailers?
2. Do you want clients to log in and edit sites themselves, or do you want your agency to manage everything?
3. Are you trying to create a monthly recurring revenue product (hosting + updates + marketing), or just deliver builds?

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 I'd choose Duda

Duda is unusually well aligned with the "our agency, not the platform, owns the client relationship" model. You can white-label the editor, client login, dashboard, domain, branding, permissions, previews, etc. www.duda.co

The ecommerce side is also substantially better than it used to be. Duda supports customizable product/checkout experiences, payments, fulfillment, SEO, APIs, Zapier and automation, and explicitly positions its ecommerce product as something agencies can white-label and embed into their own technology. www.duda.co

The big advantage for an agency is the operational model:

Your agency → your branded platform → many client sites → recurring revenue

rather than:

Your agency → 30 different WordPress installs → plugins → updates → support headaches

Duda also has reusable templates/elements, global design controls, connected data, client permissions and APIs, which become particularly valuable when you're building sites at volume. www.duda.co

One important consideration: Duda's actual white-label plans start at $149/month, so I'd view it as an agency platform rather than a cheap website builder. www.duda.cowww.wix.com

🥈 Wix Studio if ecommerce/design flexibility matters more

Wix Studio is probably the alternative I'd evaluate most seriously.

It has excellent agency functionality, centralized client/site management, collaboration, custom roles, reusable components and sophisticated design capabilities. www.wix.com

Its ecommerce is arguably stronger than Duda's for clients who need a full-featured online store: customizable checkout, inventory, POS, 80+ payment providers, multichannel selling, subscriptions/loyalty-type functionality, etc. www.wix.com

The tradeoff is that Duda is much more explicitly built around white-labeling the underlying platform. If your business model is essentially "we provide our own website platform to SMBs," I'd favor Duda.

When I'd use Shopify instead

If your clients are primarily serious ecommerce businesses—hundreds/thousands of SKUs, sophisticated fulfillment, extensive integrations, subscriptions, marketplaces, international selling, etc.—I'd consider Shopify as the ecommerce engine and use something else for the marketing-site layer.

Shopify is exceptionally good at ecommerce, but it isn't my first choice when the primary requirement is a completely white-labeled website-builder experience owned by your agency.

Bottom line

For your exact use case: Duda.

I'd especially choose it if you're trying to create a standardized agency offering like:

• $X setup fee
• $X/month website hosting/maintenance
• ecommerce as an upgrade
• clients get your branded editor/dashboard
• your team maintains the underlying platform
• reusable templates across verticals
• centralized management of dozens/hundreds of sites

If you tell me roughly how many sites you build per month, typical client size, and whether ecommerce means 10–50 products or full-blown stores, I can narrow this down to the best platform and plan structure for your agency.

For an agency building sites for clients (not just a single brand site), I’d prioritize:

1. True white-labeling (your logo/domain, not the vendor’s)
2. Client management (permissions, handoff, billing)
3. Ecommerce depth (products, payments, inventory, subscriptions)
4. Fast production workflow (templates, cloning, team collaboration)
5. Recurring revenue options (hosting/maintenance subscriptions)

My shortlist:

My recommendation by agency model

If you build 10–100+ client sites/year:
→ Duda would be my first look. It is built around agencies, client accounts, team workflows, and white-label delivery. www.techradar.com

If your clients are mostly ecommerce businesses:
→ Use Shopify as the commerce engine. You can still present a white-label agency experience, but Shopify itself is not really a white-label site builder. It’s the strongest ecommerce platform. www.techradar.com

If you want to create “your own website builder” and charge clients monthly:
→ Look at Simvoly, Dorik, or BaseKit. They are closer to a reseller/SaaS model where clients interact with your branded platform. simvoly.com

The stack I’d personally choose for a typical agency

• SMB websites + light ecommerce: Duda
• Serious online stores: Shopify
• Marketing funnels + recurring website subscriptions: Simvoly
• Budget/high-volume clients: Dorik or BaseKit

One thing I’d avoid: building everything on WordPress/WooCommerce unless your agency already has a strong maintenance process. It gives maximum flexibility, but plugin updates, security, hosting, and client editing can become an operational burden.

A couple questions would change the recommendation:

• Are your clients mostly local businesses, B2B companies, or ecommerce brands?
• Do you want clients to edit their own sites, or do you want your agency to keep control?
• Are you trying to sell one-time builds or a monthly website subscription/SaaS model?