ChatGPT answers, unedited

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its White Label plan lets you put your own logo, colors, domain, client dashboard, editor, emails, and support experience in front of clients—so clients don't have to know Duda is underneath it. www.duda.co

Its ecommerce system is also built specifically for agencies/SaaS companies: you can create stores for clients, control client permissions, use APIs, connect payment gateways, and even build a completely white-labeled ecommerce offering. www.duda.co

Another big advantage is operational efficiency. Duda has reusable templates/elements, centralized client management, permissions, automated workflows, and hosting/security built in. www.duda.co

The White Label plan currently starts at $149/month, and Duda offers a 14-day trial of the White Label features. www.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce is the bigger priority

I'd seriously consider Wix Studio if your clients need more sophisticated ecommerce functionality.

It has native ecommerce, customizable checkout, inventory, omnichannel selling, 80+ payment providers, POS, subscriptions/marketing capabilities, and APIs/headless options. It's also explicitly designed around agency workflows and managing multiple client sites. www.wix.com

The catch: it's not as compelling if "white-label" means the client should genuinely believe they've logged into software your agency owns. Duda is much stronger for that particular requirement.

Wix Studio for Agencies

What I'd do in your position

If your business model is:

Agency → builds site → client pays monthly → client occasionally edits site → agency retains hosting/management revenue

I'd choose Duda.

If it's:

Agency → builds sophisticated online stores → ecommerce is central → lots of custom commerce functionality

I'd choose Wix Studio.

And if you're trying to create your own branded website-building SaaS, rather than merely white-labeling a builder for agency clients, I'd look more closely at Duda's API/embedded capabilities. Duda explicitly supports companies building their own branded website-building solutions on top of its platform. www.duda.co

If you tell me roughly how many sites you build per month, your average client price/month, and whether clients need to edit their own sites, I can narrow this down to the best platform and pricing model for your agency.

For an agency building sites for clients and wanting white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 I'd choose Duda

Duda is unusually well aligned with your business model. Its white-labeling isn't just putting your logo on the builder: you can brand the editor, client login, dashboard, preview tools, emails, support content, and even the domain. Clients can be given granular permissions so they can edit content without having access to things you don't want them touching. www.duda.co

The ecommerce side is also native rather than requiring you to bolt WooCommerce onto a CMS. Duda supports products, payments, inventory, APIs, Zapier, custom gateways, and client permissions, and explicitly supports reselling its ecommerce solution under your own brand. www.duda.co

That's particularly attractive if your agency wants to sell something like:

Website + hosting + maintenance + ecommerce + SEO
as a recurring monthly package under your brand.

Duda also has built-in client billing, including recurring payments and white-labeled billing emails/checkout, which could make your agency's operational workflow considerably cleaner. www.duda.co

One caveat: Duda's ecommerce is excellent for SMB/client-store use cases, but if you're building stores with extremely sophisticated ecommerce requirements, I'd consider Shopify instead.

🥈 Wix Studio if design flexibility matters more

Wix Studio is probably my second choice. It has very strong native ecommerce, including customizable checkout, inventory, 80+ payment providers, POS, and extensive agency collaboration tools. www.wix.com

I'd lean Wix Studio over Duda if your agency's selling point is highly customized visual design and sophisticated business functionality.

The big distinction is white-labeling. Duda is much more explicitly designed to let the agency make the entire platform feel like its own product. www.duda.cowww.duda.cowww.duda.co

🥉 Shopify if ecommerce is the core product

If your clients are primarily online retailers, I'd use Shopify and build your agency offering around it.

But I wouldn't pick Shopify as the general-purpose agency website builder if white-labeling the entire client experience is a major requirement.

Bottom line: If you mean "We want to build 50–500+ client websites, let clients log in and make controlled edits, sell ecommerce as an add-on, and have the whole thing look like our agency's platform" → Duda is the one I'd investigate first.

If you tell me roughly how many sites you manage, typical client type, average monthly price, and whether ecommerce is occasional or a major part of the business, I can narrow this down to the best platform and plan for your agency.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its White Label plan lets you put your agency's logo, colors, domain, login screen, dashboard, emails and client support experience in front of customers, so clients don't have to know Duda is underneath it. www.duda.co

The ecommerce side is also native rather than requiring you to bolt WooCommerce onto a CMS. Duda supports products, inventory, payments and ecommerce APIs, and gives you granular permissions over what clients can change. www.duda.co

That's particularly valuable if your business model is:

Agency → builds site → client logs into your branded portal → client pays you monthly → you manage hosting/maintenance/ecommerce.

Duda even has white-labeled client billing, including recurring payments, which could fit a website-as-a-service model very well. www.duda.co

The current White Label plan starts at $149/month, while high-volume agencies can negotiate Custom pricing. www.duda.co

🥈 Wix Studio — if ecommerce/design matters more

Wix Studio would be my second choice.

Its ecommerce capabilities are arguably stronger out of the box: custom checkout/pricing rules, inventory automation, 80+ payment providers, POS, subscriptions, etc. It also has excellent agency collaboration and client handoff functionality. www.wix.com

The big downside for your specific requirement is that Wix Studio isn't really designed to make the entire website-building platform disappear behind your agency brand in the way Duda is. If "client thinks this is our proprietary platform" is important, Duda wins.

🥉 WordPress + WooCommerce

I'd choose this if your clients need highly customized ecommerce or you're comfortable maintaining infrastructure/plugins.

You get essentially unlimited flexibility and can white-label the client experience extensively, but you're taking on considerably more operational overhead: hosting, updates, plugin conflicts, security, backups, WooCommerce maintenance, etc.

For an agency trying to build 50, 100, 500+ sites, I'd generally rather have Duda absorb that infrastructure burden.

The important distinction

If you tell me:

"We don't actually care if the client knows it's Duda/Wix/etc. We just want to build great ecommerce sites."

I'd lean Wix Studio for many projects.

If you tell me:

"We want to sell websites under our own brand, give clients a branded login/dashboard, charge recurring fees, restrict what clients can edit, and manage hundreds of sites from one place."

I'd pick Duda, pretty decisively. Duda is explicitly built around that agency/SaaS model. www.duda.co

If you give me your approximate number of client sites (e.g. 20 / 100 / 500+), average monthly price per client, and the type of ecommerce you build (small local stores vs. serious catalogs), I can also compare the economics of Duda vs Wix Studio vs WordPress/WooCommerce for your agency.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

My ranking

\*With your own hosting/theme/plugin stack rather than a turnkey white-label platform.

🥇 Duda — what I'd choose

Duda is unusually well aligned with the business model you're describing.

It lets your agency put your own branding, domain, logo, colors, client login, dashboard and editor in front of clients, so clients don't have to know Duda is underneath it. Its White Label plan currently starts at $149/month, and Duda offers a 14-day trial. www.duda.cowww.duda.co

The ecommerce side is also more capable than I'd initially expect: Duda supports white-label ecommerce, product/inventory management, multiple payment gateways, client permissions, APIs and integrations. www.duda.co

That's particularly attractive if your agency wants to sell something like:

Website + hosting + ecommerce + maintenance
$X setup + $Y/month

rather than simply building websites and handing them off.

Duda is explicitly designed around agencies managing lots of client sites, including centralized management and API-based automation. www.duda.co

🥈 Wix Studio — if design/ecommerce matters more

Wix Studio would be my second choice.

It's arguably the more capable all-in-one business platform. Wix Studio has sophisticated ecommerce, 80+ payment providers, inventory, shipping, POS, custom checkout logic, APIs, custom code, CMS, bookings, CRM, etc. www.wix.com

It's also built specifically around agency workflows—multi-site management, team collaboration, reusable assets, client permissions and handoff. www.wix.com

The downside for your particular requirement is that Duda is much more explicitly a white-label platform. If your goal is for the client to feel like they're using your agency's proprietary website platform, I'd favor Duda.

🥉 Shopify — for ecommerce-heavy clients

Shopify is what I'd use when the store itself is the primary product—lots of SKUs, complex fulfillment, serious inventory, subscriptions, marketplaces, etc.

I wouldn't make Shopify the default platform for a general-purpose agency, though. You're giving up some of the "our agency owns the entire website platform" experience that Duda is designed around.

The decision I'd make

If your agency is building dozens/hundreds of SMB websites, I'd go:

Duda → default platform
Shopify → clients who outgrow Duda ecommerce
Wix Studio → projects where its design/business ecosystem is a better fit

And I'd seriously investigate Duda's Custom/API capabilities if you're planning to productize this. Duda specifically supports APIs for feeding things like business information and ecommerce products into sites, which could let you build your own internal provisioning system on top of it. www.duda.cowww.duda.co

If you tell me roughly how many sites you expect to manage (e.g. 20, 100, 500+) and the typical client (local SMB, restaurants, contractors, ecommerce brands, etc.), I can compare Duda vs Wix Studio vs Shopify vs WordPress specifically for your agency's economics and workflow.

For an agency that builds sites for clients and wants white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with the agency/reseller model. Its White Label plan lets you put your own logo, colors, domain, client login, dashboard, emails, etc. in front of the customer, so the client experience can essentially look like your agency's own platform. www.duda.co

It also has native ecommerce with customizable product pages, cart/checkout, inventory and payment gateways including Stripe, Square and PayPal. www.duda.co

The big agency advantages are:

• True white-label client experience
• Centralized management of lots of client sites
• Reusable templates, sections and widgets
• Client roles/permissions
• Hosting, SSL and maintenance included
• APIs for automating provisioning/workflows
• Ecommerce without bolting a separate platform onto every site
• Built specifically around agencies, freelancers and SaaS businesses

Duda currently lists its White Label plan starting at $149/month, with custom/high-volume plans available. www.duda.co

Duda for Agencies

🥈 Wix Studio — probably your best alternative

If design flexibility and ecommerce capabilities matter more than having the deepest white-label experience, I'd seriously consider Wix Studio.

Wix Studio is specifically designed for agencies, with centralized site management, team collaboration, reusable assets, client permissions and sophisticated responsive design tools. www.wix.com

Its ecommerce is particularly strong: customizable checkout/pricing rules, inventory management, 80+ payment providers, POS, APIs and headless capabilities. www.wix.comwww.duda.co

The catch is that Duda is much more compelling if "white-label" means the client should feel like they're using your agency's own website platform. Duda explicitly supports branded client login, builder, dashboard, domain and communications. www.duda.co

Wix Studio for Agencies

🥉 Shopify — if ecommerce is the business

If your agency's clients are primarily stores, I'd actually flip the recommendation and choose Shopify.

For example:

• 5-page business site + small catalog → Duda/Wix Studio
• 50–500 SKU store → Wix Studio/Duda
• Serious retail operation with complex inventory, fulfillment, subscriptions, apps, POS, etc. → Shopify

The reason is that Shopify is fundamentally an ecommerce platform, whereas Duda/Wix are website platforms that also have ecommerce.

What I'd choose for an agency

If your business model is:

"We build websites, host them, maintain them, and let clients log in and make basic changes."

→ Duda

If it's:

"We're a design agency and need beautiful custom sites with good ecommerce."

→ Wix Studio

If it's:

"We're primarily an ecommerce agency."

→ Shopify

And if you're planning to sell your own branded website-builder subscription—e.g. "$299 setup + $99/month, including your own branded website platform, hosting, editing, ecommerce, etc."—I'd lean Duda quite strongly, because its white-label/API capabilities are specifically designed for that kind of model. www.duda.co

If you tell me roughly how many sites you expect to build (10 / 50 / 500+), your monthly price per client, and whether clients need to edit their own sites, I can narrow this down to the platform that gives your agency the best margins.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, my first choice would be Duda.

Duda

My ranking

🥇 Duda — best overall for your use case

Duda is unusually well suited to an agency model. Its white-label system lets you put your logo, colors, domain, login screen, client dashboard, support content, and emails around the platform, so the client experience can be presented as your own. www.duda.co

It also has:

• Built-in ecommerce with a white-label option and API access. www.duda.co
• Centralized management of all client sites.
• Client roles/permissions, so you can decide exactly what clients can edit.
• Reusable templates, sections, widgets and global design systems.
• Hosting, SSL and maintenance handled by the platform.
• APIs if you eventually want to automate provisioning or connect your own systems. www.duda.co
• Client billing and branded support capabilities. www.duda.cosupport.wix.com

The big advantage is that Duda is designed around the agency's business model, rather than simply being a website builder that happens to have agency features.

Its current White Label plan starts at $149/month, according to Duda's current pricing information. www.duda.cosupport.wix.com

🥈 Wix Studio — consider this if ecommerce/design is more important

Wix Studio

I'd choose Wix Studio over Duda if your agency's selling point is beautiful, highly customized websites and fairly sophisticated ecommerce.

Wix Studio has very strong ecommerce: customizable checkout/cart logic, inventory, 80+ payment providers, POS, marketplaces/social selling, subscriptions/loyalty features, etc. www.wix.com

It also has centralized agency workspaces, team collaboration, client management and custom branding. support.wix.com

The catch: its white-label experience isn't as complete as Duda's. If your goal is for clients to feel like they're using your agency's proprietary website platform, Duda is the stronger choice.

What I'd do in your shoes

If your business model is:

We build your website → client pays us monthly → client can make limited edits → we handle hosting/maintenance/ecommerce

I'd go Duda.

If it's:

We're a premium design agency → every site is highly customized → ecommerce can be a major component

I'd seriously consider Wix Studio.

And if you're essentially building online stores first and websites second, I'd use Shopify rather than trying to force a general-purpose site builder into that role.

If you tell me roughly how many sites you manage now, how much you charge per site/month, and whether clients need to edit their own sites, I can narrow this down to the best platform and plan for your agency.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well matched to your business model. Its White Label plan lets you put your own logo, colors, domain, client dashboard, editor, and preview experience in front of clients, so clients can interact with what essentially looks like your own website platform. www.duda.co

It also has:

• Native ecommerce with customizable product pages, cart and checkout
• Multiple payment gateways
• Client/team permissions
• Centralized management of many client sites
• Reusable templates, sections and widgets
• APIs for automating provisioning and pulling client/product data
• Hosting, SSL, backups and maintenance handled by the platform www.duda.co

Most importantly, Duda explicitly supports reselling its ecommerce solution under your own brand, which is a big distinction from simply having an agency account on a website builder. www.duda.co

The White Label plan currently starts at $149/month, according to Duda. www.duda.co

Duda White Label

🥈 Wix Studio — if design/ecommerce matters more

I'd seriously consider Wix Studio if your agency's selling point is highly customized design and clients need more sophisticated built-in business functionality.

Wix Studio has strong agency tooling, multi-site management, reusable systems, collaboration, client handoff and native ecommerce. Its ecommerce offering includes customizable checkout, inventory, 80+ payment providers, international currencies/shipping, POS, marketplaces and APIs. www.wix.com

The catch: it's not as clean a white-label/reseller proposition as Duda. It's an agency platform rather than a platform designed around making the entire builder look like your own SaaS product.

Wix Studio for Agencies

🥉 Shopify — when the store is the product

If you're primarily building serious ecommerce businesses rather than "business websites that happen to sell things," I'd use Shopify.

You get a much deeper commerce ecosystem, but I'd treat Shopify as the commerce engine rather than your white-label website-builder platform. Your agency can own the client relationship and build the frontend, but the experience isn't as natively white-label as Duda.

What I'd do in your shoes

If your agency wants to sell something like:

"We build, host and manage your website for $X/month, and you can log into our branded dashboard to edit it."

Choose Duda.

If it's:

"We create highly custom websites and sophisticated online stores for brands."

Choose Wix Studio.

If it's:

"We build serious ecommerce operations where the website is essentially the storefront."

Choose Shopify.

One particularly interesting aspect of Duda for an agency is that you can eventually move beyond simply building sites: its APIs and white-label capabilities let you build a more automated "website-as-a-service" operation around your own brand. www.duda.co

If you tell me roughly how many sites you build per month, your average client price, and whether clients need to edit their own sites, I can narrow this down to the best platform + plan and show you the economics.

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my pick for your model

Duda is specifically designed around the agency/reseller model. You can put your own logo, colors, domain, client login, dashboard, editor and support content around the platform, so the client experience can be genuinely yours rather than "AgencyName powered by Wix." www.duda.co

The ecommerce side is also more capable than many agency-oriented builders. Duda offers a complete white-label ecommerce solution, APIs, inventory syncing, payment integrations and client-friendly store management. www.duda.co

The other big advantage is operational scale: reusable templates/sections, centralized client management, permissions, hosting, SSL, automated workflows and APIs. www.duda.co

Duda's current White Label plans start at $149/month, so it's not the cheapest option—but if you're reselling websites, that's a fundamentally different proposition from choosing a builder for your own site. www.duda.co

🥈 Wix Studio — best alternative

I'd choose Wix Studio if design flexibility and ecommerce capabilities matter more than having a completely invisible underlying platform.

It has excellent agency tooling: centralized multi-site management, reusable assets, team collaboration, client handoff, custom roles, APIs/custom code, and native ecommerce. www.wix.com

Its ecommerce is particularly strong: customizable checkout, shipping/payment rules, inventory, 80+ payment providers and POS capabilities. www.wix.com

Wix does offer agency custom branding, but its white-label experience isn't as deep as Duda's. Duda is much closer to "we built our own website platform", whereas Wix Studio is more "we're a Wix agency/partner."

🥉 Shopify — if ecommerce is the primary product

If your clients are primarily stores, I'd actually consider building your agency around Shopify rather than trying to force a general website builder to handle serious ecommerce.

But if your typical client is:

brochure site → lead generation → maybe ecommerce → ongoing agency management

then Duda makes considerably more sense.

What I'd do in your position

I'd seriously evaluate this stack:

Duda + your agency branding + your own templates/components + Stripe/payment integrations + your CRM

Then sell clients something like:

• Website: $X setup
• Hosting/platform: $X/month
• Care & updates: $X/month
• Ecommerce: additional $X/month
• SEO/marketing: additional $X/month

That lets you turn the platform into a recurring-revenue product, rather than simply charging for one-off website projects.

Duda is explicitly built to support this kind of model, including branded client billing and white-label client management. www.duda.co

One caveat: if by "white-label" you mean you want to eventually give clients a self-service SaaS dashboard where they can create their own sites, rather than your agency building sites for them, I'd evaluate Duda's API/enterprise offering differently. Duda supports API-based integration and embedded/white-label ecommerce specifically for platforms and SaaS businesses. www.duda.co

If you tell me roughly how many sites you manage (e.g. 20 / 100 / 1,000+) and whether ecommerce is occasional or the core business, I can narrow this down to the best platform and pricing model for your agency.

For an agency building sites for clients and wanting white-label + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 Duda — my recommendation

Duda is unusually well suited to your business model. Its white-label offering lets you put your agency's logo, colors, domain, client login, dashboard, emails, support portal, and billing experience in front of clients rather than Duda's brand. www.duda.co

It also has native ecommerce, including the ability to offer a complete white-label ecommerce solution, plus APIs for connecting your own systems. www.duda.co

The other big advantage is operational: you can manage lots of client sites from one place, reuse templates/sections/widgets, control client permissions, and automate things through APIs and webhooks. www.duda.co

That's exactly the kind of infrastructure I'd want if your agency plans to sell something like:

$2,500 setup + $199/mo website + hosting + maintenance + ecommerce

rather than simply building one-off websites.

Duda's current White Label plans start at $149/month, so I'd look closely at the economics based on how many sites you expect to manage. www.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce is the priority

I'd choose Wix Studio instead if your clients are going to have more sophisticated stores and you care more about the ecommerce/business feature set than having a completely invisible underlying platform.

It has native ecommerce, customizable checkout, inventory, 80+ payment providers, POS, APIs/custom code, and centralized management of multiple client stores. www.wix.com

Wix Studio also has agency-specific collaboration, client handoff, permissions, and custom branding features. www.wix.com

The catch: Duda is substantially stronger if "white-label" literally means your client should feel like they are using your proprietary platform. Duda explicitly supports custom-branded login, domain, editor, dashboard, and support experience. www.duda.co

Wix Studio for Agencies

What I'd do in your shoes

Use Duda as your default platform, and potentially keep Shopify in your toolbox for clients who need genuinely advanced ecommerce.

I'd structure your stack roughly:

Duda → 80% of clients
Local businesses, professional services, restaurants, simple-to-medium ecommerce, memberships, lead-gen sites.

Shopify → serious ecommerce
Large catalogs, complex fulfillment, advanced apps, high-volume stores.

Webflow → design-heavy exceptions
Brands where pixel-perfect design and sophisticated marketing sites matter more than white-label client editing.

The key question I'd investigate before committing is how much ecommerce complexity your typical client has. If you tell me roughly (1) number of sites you build per month, (2) typical ecommerce revenue/catalog size, and (3) what you charge clients monthly, I can recommend the platform and show you the unit economics for Duda vs Wix Studio vs Shopify.

For an agency that builds sites for clients, wants true white-labeling, and needs ecommerce, my first choice would be Duda.

My ranking

🥇 Duda — my recommendation

Duda is unusually well aligned with your business model. Its white-label system can put your logo, colors, domain, client login, dashboard, editor, emails, and support materials in front of the client rather than Duda's branding. www.duda.co

It also has native ecommerce, client permissions, reusable templates/sections, centralized management, APIs, and hosting/SSL. www.duda.co

That makes it particularly attractive if you're trying to turn:

"We build you a website"

into:

"We provide your company's website platform, hosting, ecommerce, updates and support for $X/month."

Duda's current White Label plan starts at $149/month, according to its site. www.duda.cosupport.wix.comwww.duda.co

Duda White Label

🥈 Wix Studio — if ecommerce/design matters more

I'd seriously consider Wix Studio if your clients need more sophisticated ecommerce or you want designers to have greater creative freedom.

Wix Studio is explicitly built for agencies, with multi-site management, collaboration, client handoff, reusable components, custom code/API capabilities, and native ecommerce. Its ecommerce stack includes customizable checkout, inventory management and 80+ payment providers. www.wix.com

The downside for your particular requirement is that Duda is much more purpose-built around full platform white-labeling. Wix Studio removes Wix Studio branding from client sites with the appropriate plans, but that's different from giving clients a completely agency-branded website-builder SaaS experience. support.wix.com

Wix Studio for Agencies

What I'd do in your shoes

If you're building dozens/hundreds of SMB sites and want to standardize your production process:

Duda + your own agency branding + standardized templates + monthly hosting/maintenance/ecommerce packages.

If you're building fewer, more design-intensive sites where ecommerce is a major component:

Wix Studio.

And if by "white-label" you mean something stronger—clients log into builder.youragency.com, see only your brand, and potentially build their own sites inside your platform—I'd lean even more strongly toward Duda, because it supports that embedded/fully white-labeled model and APIs. www.duda.co

If you tell me roughly how many sites you manage, typical client size, ecommerce complexity, and what you charge/month, I can narrow this down to the best platform and plan, including the economics of reselling it.

For an agency that builds sites for clients and wants the platform itself to be white-labeled, my first recommendation would be Duda.

Duda

My ranking

Why I'd pick Duda

1. The white-labeling is actually deep.
You can brand the client login, editor, dashboard, preview tools, emails, support portal, domain, etc. Duda explicitly positions this for agencies and says clients don't need to know Duda is underneath it. www.duda.co

2. Ecommerce is built into the same platform.
You get product/catalog management, orders, discounts, abandoned carts, multiple payment providers, shipping/delivery options, social selling, and more. www.duda.cowww.duda.co

3. It's designed around the agency's business model.
You can control exactly what clients can edit. For example, you can give one client content-only access while another gets ecommerce management, without giving them the ability to wreck the design. www.duda.co

4. You can productize your service.
This is probably the biggest reason I'd choose it. Duda supports reusable templates, sections, widgets, client management, billing, automation and an API. That makes it much easier to turn your agency's process into something like:

$X setup + $Y/month → website + hosting + ecommerce + maintenance + support

Duda's API can also automate client/site creation and connect the platform to your CRM or other systems. www.duda.co

5. Client billing is built in.
Duda supports one-time and recurring billing and can white-label the billing experience as well. www.duda.cowww.duda.cowww.duda.cowww.wix.com

Where Wix Studio beats it

I'd seriously consider Wix Studio if your agency's priority is maximum design flexibility + excellent ecommerce, rather than selling a truly white-labeled website platform.

Wix Studio has strong agency tooling, reusable systems, Figma import, custom CSS, responsive controls, and substantially more mature native ecommerce capabilities—including 80+ payment providers. www.wix.com

The catch is that Duda is much closer to what I'd call a white-label SaaS platform for your agency. Wix Studio is primarily an agency web-creation platform rather than something I'd choose if the goal is for clients to perceive your agency as the software provider.

One important distinction

If by "white-label site builder" you mean:

"We want to sell our own branded website-builder product to hundreds/thousands of SMBs, with automated provisioning and our own CRM/backend."

Then I'd look specifically at Duda's Custom/Enterprise offering, rather than just buying a normal agency plan. Duda explicitly supports embedding its technology into other platforms and white-labeling ecommerce as part of that model. www.duda.co

If you tell me roughly how many client sites you manage now (and how many you expect in 2–3 years) and whether these are mostly brochure sites, local-business sites, or serious ecommerce, I can narrow this down to the best platform and plan structure for your agency.

For an agency that builds client sites and wants to sell them under your own brand, I’d prioritize platforms with strong client management, white-labeling, reusable templates, ecommerce support, and recurring revenue potential.

My shortlist:

My recommendation by agency model:

• You want to crank out 10–100+ client sites/year: → Duda
• Your clients are mostly ecommerce businesses: → Shopify + your agency services
• You sell “website + marketing system” packages: → HighLevel
• You win clients based on custom design quality: → Webflow
• You need unlimited customization: → WordPress/WooCommerce

For most agencies, I’d probably build the business around Duda for standard business sites and use Shopify for serious ecommerce clients. That gives you a repeatable delivery system without forcing every client into the same stack. Duda is specifically designed around agency workflows and white-label delivery. www.techradar.comwww.wix.com

A few questions would change the recommendation:

1. Are your clients mostly local SMBs (restaurants, contractors, professional services) or online retailers?
2. Do you want clients to log in and edit sites themselves, or do you want your agency to manage everything?
3. Are you trying to create a monthly recurring revenue product (hosting + updates + marketing), or just deliver builds?

For an agency that builds sites for clients and wants true white-labeling + ecommerce, I’d put Duda at the top of the list.

My ranking

🥇 I'd choose Duda

Duda is unusually well aligned with the "our agency, not the platform, owns the client relationship" model. You can white-label the editor, client login, dashboard, domain, branding, permissions, previews, etc. www.duda.co

The ecommerce side is also substantially better than it used to be. Duda supports customizable product/checkout experiences, payments, fulfillment, SEO, APIs, Zapier and automation, and explicitly positions its ecommerce product as something agencies can white-label and embed into their own technology. www.duda.co

The big advantage for an agency is the operational model:

Your agency → your branded platform → many client sites → recurring revenue

rather than:

Your agency → 30 different WordPress installs → plugins → updates → support headaches

Duda also has reusable templates/elements, global design controls, connected data, client permissions and APIs, which become particularly valuable when you're building sites at volume. www.duda.co

One important consideration: Duda's actual white-label plans start at $149/month, so I'd view it as an agency platform rather than a cheap website builder. www.duda.cowww.wix.com

🥈 Wix Studio if ecommerce/design flexibility matters more

Wix Studio is probably the alternative I'd evaluate most seriously.

It has excellent agency functionality, centralized client/site management, collaboration, custom roles, reusable components and sophisticated design capabilities. www.wix.com

Its ecommerce is arguably stronger than Duda's for clients who need a full-featured online store: customizable checkout, inventory, POS, 80+ payment providers, multichannel selling, subscriptions/loyalty-type functionality, etc. www.wix.com

The tradeoff is that Duda is much more explicitly built around white-labeling the underlying platform. If your business model is essentially "we provide our own website platform to SMBs," I'd favor Duda.

When I'd use Shopify instead

If your clients are primarily serious ecommerce businesses—hundreds/thousands of SKUs, sophisticated fulfillment, extensive integrations, subscriptions, marketplaces, international selling, etc.—I'd consider Shopify as the ecommerce engine and use something else for the marketing-site layer.

Shopify is exceptionally good at ecommerce, but it isn't my first choice when the primary requirement is a completely white-labeled website-builder experience owned by your agency.

Bottom line

For your exact use case: Duda.

I'd especially choose it if you're trying to create a standardized agency offering like:

• $X setup fee
• $X/month website hosting/maintenance
• ecommerce as an upgrade
• clients get your branded editor/dashboard
• your team maintains the underlying platform
• reusable templates across verticals
• centralized management of dozens/hundreds of sites

If you tell me roughly how many sites you build per month, typical client size, and whether ecommerce means 10–50 products or full-blown stores, I can narrow this down to the best platform and plan structure for your agency.

For an agency building sites for clients (not just a single brand site), I’d prioritize:

1. True white-labeling (your logo/domain, not the vendor’s)
2. Client management (permissions, handoff, billing)
3. Ecommerce depth (products, payments, inventory, subscriptions)
4. Fast production workflow (templates, cloning, team collaboration)
5. Recurring revenue options (hosting/maintenance subscriptions)

My shortlist:

My recommendation by agency model

If you build 10–100+ client sites/year:
→ Duda would be my first look. It is built around agencies, client accounts, team workflows, and white-label delivery. www.techradar.com

If your clients are mostly ecommerce businesses:
→ Use Shopify as the commerce engine. You can still present a white-label agency experience, but Shopify itself is not really a white-label site builder. It’s the strongest ecommerce platform. www.techradar.com

If you want to create “your own website builder” and charge clients monthly:
→ Look at Simvoly, Dorik, or BaseKit. They are closer to a reseller/SaaS model where clients interact with your branded platform. simvoly.com

The stack I’d personally choose for a typical agency

• SMB websites + light ecommerce: Duda
• Serious online stores: Shopify
• Marketing funnels + recurring website subscriptions: Simvoly
• Budget/high-volume clients: Dorik or BaseKit

One thing I’d avoid: building everything on WordPress/WooCommerce unless your agency already has a strong maintenance process. It gives maximum flexibility, but plugin updates, security, hosting, and client editing can become an operational burden.

A couple questions would change the recommendation:

• Are your clients mostly local businesses, B2B companies, or ecommerce brands?
• Do you want clients to edit their own sites, or do you want your agency to keep control?
• Are you trying to sell one-time builds or a monthly website subscription/SaaS model?