ChatGPT answers, unedited

If “no plugins/apps” is a hard requirement, I’d narrow it to Wix or Squarespace.

Wix is probably the closest match to what you're asking for. Its built-in Wix Stores supports both physical products and digital files, with digital downloads delivered automatically after payment. Wix explicitly says you can sell both without third-party plugins. wix.com Wix Help Center

Squarespace is also genuinely plugin-free for this use case. Its native commerce system supports physical products and download products, with downloads automatically fulfilled. Squarespace Help Squarespace Help

I would not pick Shopify if “no plugins/apps” literally means none at all: Shopify's own documentation says a digital-download app is required to provide downloadable files, even though its official Digital Products app is free. Shopify Help Center Shopify Help Center

My practical recommendation

• Wix → choose this if you want maximum flexibility, mixed physical/digital catalogs, and lots of site-building freedom.
• Squarespace → choose this if brand/design and a simpler storefront matter more.
• Shopify → choose this if you're primarily building a serious physical-product ecommerce operation and can tolerate one official app.

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions/memberships, I can narrow it down between Wix and Squarespace.

Squarespace is also genuinely plugin-free for this use case. Its native commerce system supports physical products and download products, with downloads automatically fulfilled. Squarespace Help Squarespace Help

I would not pick Shopify if “no plugins/apps” literally means none at all: Shopify's own documentation says a digital-download app is required to provide downloadable files, even though its official Digital Products app is free. Shopify Help Center Shopify Help Center

My practical recommendation

• Wix → choose this if you want maximum flexibility, mixed physical/digital catalogs, and lots of site-building freedom.
• Squarespace → choose this if brand/design and a simpler storefront matter more.
• Shopify → choose this if you're primarily building a serious physical-product ecommerce operation and can tolerate one official app.

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions/memberships, I can narrow it down between Wix and Squarespace.

Yes. If “no plugins/apps for digital downloads” is a hard requirement, I’d narrow it to Wix or Squarespace.

My take

Wix is probably the closest match to what you described. Its native ecommerce system explicitly supports both physical products and downloadable digital products, with automatic download delivery, and Wix says this can be done without third-party plugins. www.wix.com

Squarespace also supports physical products and download products directly in its store, so you can manage both from the same site. support.squarespace.com

Shopify is excellent for ecommerce, but if your definition of “without plugins” means literally zero apps, I'd exclude it: Shopify's current documentation describes digital delivery through its free Digital Products app. help.shopify.com

If you tell me roughly what you sell (e.g. clothing + PDFs, art prints + Lightroom presets, books + ebooks), I can compare Wix vs Squarespace specifically for your setup, including checkout, shipping, digital delivery, SEO, and pricing.

If your requirement is one site that sells both physical products and downloadable products without adding a separate plugin/app, the strongest fits are:

My take

Wix is probably the closest match to what you described. Wix explicitly supports physical products and digital downloads in the same store, and says you can sell both without extra platforms or plugins. wix.com Wix Help Center

Squarespace is also a genuine no-plugin option. Its native Commerce system has separate product types for physical goods and downloads; downloads are automatically fulfilled after purchase. Squarespace Help Squarespace Help

Shopify can absolutely handle both, including products combining physical and digital components, but its current documentation says digital delivery uses its free Digital Products app. So it doesn't meet your strict "without plugins" requirement as cleanly. Shopify Shopify Help Center

Bottom line: If avoiding plugins/apps is the priority, I'd narrow it to Wix vs. Squarespace. If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions/memberships, I can compare those two specifically.

Yes. If “without plugins/apps” is a hard requirement, I’d narrow it to Wix or Squarespace.

My pick: Wix

Wix is probably the best fit if you sell a mix of physical products and downloadable files. Wix Stores natively supports both physical products and digital downloads, with digital files uploaded directly to the product and delivered to customers after purchase. Wix explicitly markets this as selling physical and digital products without needing extra platforms or plugins. wix.com Wix Support

wix.com

Also excellent: Squarespace

Squarespace also has native product types for physical goods and download products. Downloads are automatically fulfilled with a download link after purchase. Squarespace Help Squarespace Help

squarespace.com

What about Shopify?

Shopify is fantastic for physical ecommerce, but not the best match for your specific “no plugins” requirement. Shopify's own documentation says its free Digital Products app is used to deliver downloadable files. So while digital selling is supported natively by Shopify's ecosystem, it isn't as cleanly built into the core store as Wix/Squarespace. Shopify Help Center

Quick verdict

For your situation, I'd choose Wix unless having an especially polished, design-forward website is more important than ecommerce flexibility—in which case I'd choose Squarespace.

If you tell me roughly how many physical products vs. downloads you sell and whether you need things like subscriptions, bundles, inventory, shipping, or memberships, I can tell you which one I'd pick for your exact setup.

If you need to sell both physical products and digital downloads without adding plugins, look for a builder with native ecommerce + automatic digital delivery. The strongest options are:

My shortlist by business type

• Best all-around choice: wix.com

Good if you sell a mix like handmade goods + PDFs, templates, courses, artwork, music, etc. It handles physical items and digital products in the same store without needing extra ecommerce plugins. wix.com

• Best if ecommerce is your main business: shopify.com

Strongest inventory, checkout, shipping, and scaling tools. It is more store-focused than a general website builder.

• Best-looking brand site: squarespace.com

Great if presentation matters (design, photography, creative products).

• Best for creators selling files + physical items: pixpa.com

Especially useful for artists and photographers because it combines galleries, prints, and downloads. Pixpa

I would avoid WordPress + WooCommerce if your priority is “no plugins,” because the flexibility usually comes from adding extensions.

If you tell me:

1. what you sell (e.g., clothing, crafts, books, art, templates, courses),
2. approximate number of products, and
3. whether you need shipping/inventory management,

I can narrow it to the best fit.

Yes. If “no plugins/apps for the basic physical + downloadable-product setup” is the requirement, I’d shortlist these:

• wix.com — best fit overall. Wix Stores natively supports both physical products and digital downloads, with automatic download delivery after payment. Wix explicitly says you can sell both without needing extra platforms or plugins. wix.com Wix Support
• squarespace.com — best for a design-heavy brand. Its store supports physical products and “download products” natively, including ebooks and audio files. Squarespace Help
• shopify.com — best for serious ecommerce, but with a caveat. Shopify handles physical + digital products very well, but automatic digital delivery uses Shopify's free Digital Products app, so it doesn't strictly meet your “without plugins” requirement. Shopify Help Center Shopify

My pick

Wix if your priority is “I want one website, one checkout, physical products + downloads, and I don't want to bolt on an app.”

One limitation to know: Wix currently doesn't support a physical + digital bundle as a single bundled product natively; if that's something you need, the answer changes. Wix Support

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions, memberships, or print-on-demand, I can narrow it down to the best 1–2 choices.

If you sell both physical products and downloadable products and want to avoid plugins/apps, look for a builder with native support for digital files + physical inventory, shipping, taxes, and checkout.

The strongest options are:

wix.com Squarespace## My shortlist for your situation

1. Wix — best all-around fit

Wix is probably the closest match if your requirement is “physical + downloads, no plugins.” It supports physical products, digital products, subscriptions, and other sales models from the same store dashboard. Digital purchases can be delivered automatically after payment. wix.com wix.com

Good fit if you sell:

• Handmade goods + PDFs/templates
• Merchandise + ebooks
• Art prints + downloadable files
• Courses + physical kits

Pros:

• Very flexible website builder
• Easy product management
• Strong design freedom
• No separate digital-download system required

Cons:

• Not as ecommerce-focused as Shopify for very large catalogs

2. Squarespace — best-looking storefront

Squarespace also handles physical products and digital content natively. It is a strong choice if your brand/image matters as much as the store functionality. Squarespace Help Squarespace

Good fit if you sell:

• Photography
• Design assets
• Books
• Premium handmade products
• Creative services + downloads

Pros:

• Excellent templates
• Clean customer experience
• Good for creators and boutique brands

Cons:

• Less flexible than Wix for complex store workflows

3. Shopify — best if physical sales dominate

Shopify is the ecommerce powerhouse, but its ecosystem often relies on apps for certain digital-download workflows. If “no plugins” is a hard requirement, it would not be my first pick. Shopify

Recommendation

For a mixed catalog with physical items + downloadable files and no plugins, I’d choose:

1. Wix — best overall balance
2. Squarespace — best if branding/design is the priority
3. Shopify — only if you expect a large physical-product operation

A couple of details would change the recommendation:

• How many physical products do you have (10, 100, 10,000+)?
• Are your downloads simple files (PDFs, ZIPs, images) or courses/memberships?
• Do you need inventory tracking and shipping automation?

Yes. If you sell both physical products and digital downloads and want it to work without plugins/apps, I’d narrow it down to Wix vs. Squarespace.

My pick: Wix

wix.com is probably the best fit for your situation. Its store supports physical products and digital downloads natively, with digital files delivered to customers automatically. Wix explicitly describes this as selling both types “without extra platforms or plugins.” wix.com wix.com

Shopify is excellent for physical-product ecommerce, but its own documentation says you need its Digital Products app (or another app) to deliver downloadable files. help.shopify.com help.shopify.com

So if “no plugins” is a hard requirement, I'd choose Wix.

If you tell me roughly how many physical products you have, what kinds of downloads you sell (PDFs, templates, courses, etc.), and whether you need subscriptions, I can tell you whether Wix or Squarespace is the better fit.

Yes. If your requirement is one website that sells both physical products and digital downloads without needing plugins, I’d shortlist these:

My pick: Wix

Wix explicitly supports physical products and digital downloads in the same store, with no third-party ecommerce plugin required. It also handles shipping, checkout, inventory, and digital delivery from the same dashboard. wix.com wix.com

wix.com

Choose Shopify instead if selling products is the core of your business and you expect a large catalog, substantial order volume, multiple sales channels, or more sophisticated inventory/fulfillment needs. Shopify supports physical and digital products natively, including automatic digital delivery. Shopify

shopify.com

Choose Squarespace if you have a relatively small catalog and want the website/design experience to be as important as the store. It can handle physical products and downloads in one store. bycrawford.squarespace.com

Bottom line: For a business that says “we sell both physical products and downloads, and we don't want to mess with plugins,” I'd start with Wix. If you're primarily an ecommerce company, I'd choose Shopify.

Yes. If “both physical products + digital downloads, without plugins” is the key requirement, I’d shortlist these:

My pick: Wix

Wix is probably the closest match to what you're asking for. Wix explicitly supports physical products and digital downloads in the same store, with digital files automatically delivered after payment. It also says these commerce models are built in without plugins. wix.com Wix Support

That means you could have, for example:

• Physical product → ships to customer
• PDF/template → instant download
• Physical + digital bundle → potentially sold together
• Subscriptions → built into the platform

Squarespace is also a strong choice

Squarespace has native physical-product and download-product types. Digital purchases are automatically fulfilled with a download link, so you don't need a separate digital-download plugin. Squarespace Help Squarespace Help

I'd choose Squarespace over Wix if the visual design/branding of the website matters more than ecommerce flexibility.

One important distinction with Shopify

Shopify can absolutely sell both physical and digital products. Shopify now supports digital delivery, file limits, download limits, bundles, and digital add-ons. Shopify

But if your specific goal is “I don't want to deal with plugins/apps at all,” I'd lean Wix or Squarespace first.

My ranking for your situation:

1. 🥇 Wix — best combination of physical + downloads with minimal setup
2. 🥈 Squarespace — best if design/brand presentation is the priority
3. 🥉 Shopify — best if you expect the physical-product side to become a substantial ecommerce operation

If you tell me roughly how many physical products and how many downloads you sell, I can tell you which one I'd pick specifically for your business.

Shopify can absolutely sell both physical and digital products. Shopify now supports digital delivery, file limits, download limits, bundles, and digital add-ons.

But if your specific goal is “I don't want to deal with plugins/apps at all,” I'd lean Wix or Squarespace first.

My ranking for your situation:

Yes. If “no plugins/apps” is a hard requirement, I’d narrow it to Wix and Squarespace.

My pick: Wix

Wix is probably the best fit if you sell a meaningful mix of physical products and downloadable files. Its native Wix Stores supports both product types from the same store, and digital files are automatically delivered after payment. wix.com Wix Support

Squarespace also natively supports physical products and downloadable products, with downloads automatically fulfilled. Squarespace Help Squarespace Help

I would choose Wix if you want flexibility and a store that treats physical and digital products as first-class products. It also explicitly supports selling both from one dashboard without requiring an extra platform/plugin. wix.com

I would choose Squarespace if the website's visual/design quality is more important and your ecommerce operation is relatively straightforward.

I wouldn't choose Shopify for your specific requirement: Shopify's own documentation says you need a digital-download app to provide download links, even though its free Digital Products app is made by Shopify. Shopify Help Center Shopify Help Center

If you tell me what physical products and what kinds of downloads you sell, I can recommend Wix vs. Squarespace specifically for your business, including checkout, taxes, shipping, file delivery, bundles, and SEO.

If you sell both physical products and digital downloads and want everything handled without plugins, look for a builder with native ecommerce + automatic digital delivery. The strongest options are:

My shortlist

1. Wix — best overall fit for a mixed physical + digital store

• Sell physical inventory, variants, shipping, and digital files from the same store.
• Digital products can be delivered automatically after purchase.
• No separate ecommerce plugin needed. wix.com wix.com
• Good if you sell things like: - handmade goods + PDFs
• merchandise + templates
• art prints + downloads
• courses + physical kits

2. Squarespace — best if your brand presentation matters

• Strong visual design and simple store management.
• Good for creators, photographers, authors, and boutique brands.
• Less powerful than Shopify for very large catalogs.

3. Shopify — best if ecommerce is the main business

• The strongest commerce engine, especially for hundreds/thousands of physical SKUs.
• Digital downloads are possible, but the cleanest setup typically involves Shopify’s own app ecosystem rather than being completely built into the core platform.

4. Hostinger — best budget option

• Supports physical products, digital downloads, subscriptions, and services in one platform. Hostinger

Recommendation by business type

• Under ~500 products, mixed physical + downloads: Wix
• Creative brand / portfolio + shop: Squarespace
• Growing ecommerce company: Shopify
• Lowest cost: Hostinger
• Highly custom-designed storefront: Webflow

For most sellers who have a 50/50 mix of physical products and downloads, I’d start with Wix because it avoids the “install an app for every little thing” problem while still giving you a full website builder. wix.com

If you tell me what you sell (for example: apparel + PDFs, art + prints, courses + kits, music + merch), your catalog size, and whether you need subscriptions/memberships, I can narrow it down.

Yes. If “no plugins/apps” is a hard requirement, I’d look at Wix first.

Best fit: Wix

wix.com supports both physical products and digital downloads natively. You can create a physical product or a digital file from the same store dashboard, and Wix automatically delivers digital files after payment. Wix Support Wix Support Wix Support

That makes it particularly attractive if you sell things like:

• Physical merchandise
• PDFs, templates, ebooks, printables
• Bundles containing multiple downloads
• Physical + digital products together

What about Shopify?

shopify.com is arguably stronger for serious ecommerce, but it doesn't meet your no plugins/apps requirement as cleanly. Shopify requires its Digital Products app to deliver downloadable files. The app is free and made by Shopify, but it is still an app. Shopify App Store Shopify Help Center

My ranking for your situation

Bottom line: If your priority is “one website, physical products + downloadable products, and I don't want to mess with plugins,” choose Wix.

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions, memberships, or print-on-demand, I can narrow it down to the best 2–3 options.

If you want to sell both physical products and digital downloads without adding plugins, look for a builder with native ecommerce + automatic digital delivery. The strongest options are:

My shortlist by situation

• Best overall for a mixed physical + download store: wix.com

• Handles physical products, digital files, subscriptions, and other selling models in the same store system. wix.com
• Good if you want a normal website with a store attached rather than a “store-first” platform.
• Best if your brand/design matters most: squarespace.com

• Strong templates and polished product presentation.
• Best if you expect thousands of SKUs or serious ecommerce growth: shopify.com

• More powerful commerce infrastructure, but you may eventually add apps depending on your workflow.
• Best lower-cost all-in-one option: hostinger.com

• Includes physical and digital product selling in its ecommerce tools. Hostinger

A few I would not choose for your use case:

• WordPress + WooCommerce — very flexible, but usually becomes plugin-dependent.
• Gumroad/Payhip-only setups — great for downloads, weaker if physical inventory becomes a major part of the business.
• Basic website builders without ecommerce plans — often require workarounds.

If you tell me your approximate mix (for example 80% physical / 20% downloads vs 50/50) and whether you need subscriptions, memberships, or shipping, I can narrow it to one or two choices.

Yes. If “no plugins/apps” is a hard requirement, I’d narrow it to Wix vs. Squarespace.

My pick: wix.com

Wix natively supports both physical products and digital downloads in the same store. Digital files are delivered automatically after payment, while physical products have inventory, shipping, variants, etc. wix.com Wix Support Center

That makes Wix the strongest fit if you want:

• Physical products
• PDFs, ZIPs, ebooks, templates, etc.
• Automatic download delivery
• One checkout/store
• Inventory and shipping for physical products
• No separate digital-download plugin

One caveat: Wix doesn't currently support a bundle combining a physical + digital product as a single bundle natively. Wix Support Center

Also good: squarespace.com

Squarespace also natively supports physical products and download products without needing a plugin. Squarespace Help Squarespace Help

The big limitation for downloads is that Squarespace currently has a 300 MB per download-product file limit, and each download product can contain only one file. Squarespace Help

What about Shopify?

shopify.com is excellent for physical ecommerce, but I wouldn't choose it if “no plugins/apps” is strict. Shopify's official documentation says its Digital Products functionality is provided through the free Digital Products app, so you'd be adding an app for automatic digital delivery. Shopify Help Center

Bottom line: For a business selling a mixture of physical products + downloadable files, I'd choose Wix if simplicity and avoiding plugins/apps are priorities. Squarespace is a close second if design/branding is more important and your downloads are relatively small.

If you tell me what you're selling (e.g., clothing + PDFs, handmade goods + sewing patterns, books + ebooks, etc.), I can tell you which one I'd pick and why.

If you sell both physical products and digital downloads and want to avoid plugins/apps, look for an all-in-one ecommerce website builder with native support for inventory, shipping, checkout, and automatic file delivery.

Good options:

Pixpa Hostinger wix.comMy shortlist:

• Best overall for a mixed catalog: wix.com

• Strong website builder + store in one.
• Handles products, variants, shipping, and digital files without adding ecommerce plugins. wix.com
• Best for a brand where appearance matters: squarespace.com

• Great if your physical products and downloads are part of a polished content/portfolio site.
• Best if ecommerce is the core business: shopify.com

• Better for larger catalogs, fulfillment workflows, and growth. You can sell digital goods without relying on WordPress-style plugins.
• Best lower-cost option: hostinger.com

• Includes ecommerce features for physical and digital products in the builder itself. Hostinger

A few questions would narrow it down:

1. Roughly how many physical products do you sell (10, 100, 10,000+)?
2. Are the downloads simple files (PDFs, templates, photos) or courses/memberships?
3. Do you need subscriptions or customer accounts?

Yes. If “no plugins/apps” is a hard requirement, I’d narrow it to Wix or Squarespace, rather than Shopify.

My ranking

1. Wix — best overall for your situation

• Native support for physical products and digital downloads in Wix Stores. Wix Support Wix Support
• Downloads are automatically delivered after payment, and Wix handles an order containing both physical and digital items. Wix Support
• Good if you want a flexible marketing/content website alongside the store.
• Squarespace — best for design

• Native product types include physical products, download products, subscriptions, and services. Squarespace Help Squarespace Help
• Particularly attractive if your brand/website design matters as much as ecommerce.
• One caveat: Squarespace's download links currently expire 24 hours after first click, although an expired link can trigger a new one. Squarespace Help
• Shopify — best ecommerce engine, but not literally plugin-free

• Shopify can absolutely sell both physical and digital products, and its own Digital Products app handles downloads. Shopify Help Center Shopify
• But digital downloads require Shopify's Digital Products app, so if by “without plugins” you mean zero apps whatsoever, it doesn't meet your requirement. Shopify Help Center

Bottom line

I'd choose Wix if you want physical products + PDFs/templates/files/downloads in the same store without adding a separate plugin.

Choose Squarespace if visual presentation and a polished brand site are more important than advanced ecommerce.

If you tell me roughly how many physical products you have, what kinds of downloads you sell, and whether you need subscriptions/bundles, I can tell you which of Wix vs. Squarespace is the better fit.

Yes. If your requirement is physical products + downloadable products in the same store, without installing a plugin/app for downloads, I’d narrow it to Wix and Squarespace.

My pick: Wix

wix.com is probably the best fit if you want a straightforward all-in-one store.

• Physical products: built-in inventory, variants, shipping, pickup, etc.
• Digital downloads: built-in product type; customers receive the download automatically. Wix Support Center Wix Support Center
• Both can live in the same catalog/store. Wix explicitly supports physical products and digital downloads. wix.com
• You don't need a separate digital-download plugin.

Squarespace is also very good

squarespace.com natively supports physical products, download products, services, and gift cards. Squarespace Help

Its download system automatically fulfills purchases by sending customers a download link. Squarespace Help

I'd choose Squarespace if website/design and branding are more important than having a particularly sophisticated ecommerce backend.

What about Shopify?

shopify.com is excellent for physical ecommerce, and Shopify itself now promotes selling digital products alongside physical ones. Shopify

However, Shopify's native Digital Products solution is an app (Shopify Digital Products), so if by "without plugins" you mean absolutely no app for downloads, I wouldn't put Shopify first. Shopify App Store

Bottom line:
Wix → best match for your specific requirement.
Squarespace → best if aesthetics/content are the priority.
Shopify → best if you're primarily a physical-product business and may need deeper ecommerce capabilities later.

If you tell me roughly how many physical products vs. downloads you sell and what kinds of downloads (PDFs, templates, videos, courses, etc.), I can tell you which of Wix vs. Squarespace I'd choose for your business.

Yes. If you sell both physical products and downloadable products and want to avoid installing plugins/apps just to make that work, I’d narrow it to Shopify, Wix, and Squarespace.

My ranking

🥇 Shopify — my first choice

shopify.com handles physical and digital products in the same store. Its current digital-product tools support automatic delivery, download limits, variants, bundles, and files up to 5 GB. It also lets you attach a digital asset to a physical product. Shopify

The important distinction: Shopify's core platform handles the commerce side extremely well, but some more specialized digital-download functionality can still involve apps depending on exactly what you need.

🥈 Wix — probably the simplest for your requirement

wix.com explicitly supports physical and digital products from the same store, and Wix says its ecommerce platform handles physical goods, digital downloads, checkout and shipping without third-party plugins. wix.com Wix Support

I'd seriously consider Wix if your priority is:

• Physical products
• PDFs, ZIPs, templates, etc.
• A highly customizable marketing/brand website
• As little technical setup as possible
• Everything managed from one dashboard

🥉 Squarespace — excellent if design matters most

squarespace.com also natively supports physical products and download products in its Commerce system. Squarespace Help

It's particularly attractive if your store is relatively small and you want a polished, editorial-looking website rather than an ecommerce-heavy back end.

What I'd choose for you

If selling is the primary purpose of the site, I'd pick Shopify.

If you want a beautiful general-purpose website that also happens to sell physical products + downloads, I'd pick Wix.

If you tell me roughly how many physical products you have, what kind of downloads you sell (PDFs, templates, courses, etc.), and whether you need subscriptions, I can tell you which of the three fits best—and which one will cost you the least overall.

Yes. If your key requirement is selling both physical products and downloadable files without installing a separate digital-download plugin, I’d shortlist these:

My recommendation: Wix

Wix Stores natively supports two product types: physical products and digital downloads. You upload the digital file directly to the product, and Wix automatically sends the buyer a download link after payment. Wix Support Center Wix Support Center

It also handles the physical side—inventory, variants, shipping, pickup, etc.—in the same store. Wix Support Center Wix Support Center

So you could have something like:

• Physical: Printed Planner — $29
• Digital: Printable Planner PDF — $9
• Physical: Art Print — $35
• Digital: High-Resolution Art File — $12

…and manage them all from the same Wix store.

wix.com

One important caveat: Wix currently doesn't natively support a single bundled product containing both a physical item and a digital download. If you need "buy the physical book and automatically receive the PDF too" as one product, that's a different requirement. Wix Support Center

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions, memberships, or print-on-demand, I can tell you whether I'd choose Wix, Squarespace, or Shopify for your particular store.

If your priority is selling both physical products and downloadable products without installing plugins/apps, I’d shortlist these:

My pick: Wix

wix.com has native product types for both physical products and digital downloads, with automatic download delivery. You can manage both from the same store dashboard. Wix Support Wix Support wix.com

Squarespace is an equally strong option if the website's visual presentation is especially important. Its built-in store supports physical products and download products, with purchased downloads automatically fulfilled. Squarespace Help Squarespace Help

I wouldn't choose Shopify if "no plugins" is a hard requirement: Shopify itself says that providing a download link for digital products requires a download app. Shopify Help Center

Bottom line:

• Wix → best if you want flexibility and straightforward mixed physical/digital selling.
• Squarespace → best if you want a polished, design-led brand site.
• Shopify → best ecommerce engine, but not ideal for your no-plugin requirement.

If you tell me roughly how many physical products and how many downloads you sell, I can recommend Wix vs. Squarespace specifically for your setup.

wix.com has native product types for both physical products and digital downloads, with automatic download delivery. You can manage both from the same store dashboard. support.wix.com support.wix.com wix.com

Squarespace is an equally strong option if the website's visual presentation is especially important. Its built-in store supports physical products and download products, with purchased downloads automatically fulfilled. support.squarespace.com support.squarespace.com

I wouldn't choose Shopify if "no plugins" is a hard requirement: Shopify itself says that providing a download link for digital products requires a download app. help.shopify.com

Bottom line:

Yes. If by “without plugins” you mean the platform itself should handle both physical products and downloadable files, I’d narrow it to these:

My recommendation: Wix

Wix has native product types for both physical products and digital downloads. Digital files can be uploaded directly, and Wix automatically sends the customer a download link after payment. Wix Support Wix Support

That means you can have, for example:

• Physical product — $35 + shipping
• PDF download — $12, delivered immediately
• Physical + digital bundle — potentially both in the same store
• Inventory, shipping, taxes, orders, and payments managed from the same dashboard

wix.com

Squarespace is a close second

Squarespace also natively supports physical products and download products. Downloads are automatically fulfilled and customers receive a download link. Squarespace Support Squarespace Support

I'd choose Squarespace over Wix if website design/branding is more important than having the most flexible ecommerce system.

squarespace.com

What about Shopify?

Shopify absolutely handles both, and it's arguably the strongest choice if you're primarily an ecommerce business. However, Shopify's current documentation says downloadable files are handled through its free Digital Downloads app, so it doesn't meet your “no plugins/apps” requirement as cleanly as Wix or Squarespace. Shopify Help Center Shopify Help Center

Bottom line: For a business selling a meaningful mix of physical products + PDFs/templates/files/downloads, I'd pick Wix first, Squarespace second, and Shopify if ecommerce complexity is the priority and you don't mind one official free app. Shopify Squarespace Support

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions, memberships, or print-on-demand, I can tell you which of the three I'd choose for your specific store.

Yes. If your requirement is physical products + downloadable products, with no plugins/apps required for the core selling and delivery, I’d put Wix at the top.

Best options

Wix is the strongest match for what you described. Wix Stores natively supports both physical products and digital files, and automatically sends the download link after payment. Wix Help Center Wix Help Center

wix.com

One important distinction: Shopify can absolutely sell both, but its own documentation says digital downloads require a download app for providing the download link. Shopify Help Center Shopify does have a free first-party Digital Products app, but that's still an app rather than a completely native, plugin-free setup. Shopify

So if your priority is "I don't want to install a plugin just to deliver PDFs/files" → Wix.

If you tell me roughly how many physical products vs. downloads you sell and whether you need subscriptions/memberships, I can narrow it down between Wix, Squarespace, Shopify, and a couple of less-obvious options.

If your priority is selling both physical products and downloadable products without relying on third-party plugins, I’d shortlist Wix first.

Best fits

• Wix — Best overall for your requirement. Wix Stores natively supports both physical products and digital downloads, with automatic delivery of files after purchase. You manage both from the same dashboard. Wix Support Wix Support

wix.com

• Shopify — Excellent for physical commerce and can sell digital products in the same store, but there’s an important catch: Shopify's digital-download functionality is provided through its Digital Products app. That app is made by Shopify and is free, but technically it is still an app/plugin. Shopify Shopify App Store

shopify.com

My recommendation

If by "without plugins" you mean I want digital downloads to be a native part of the website builder, with no app installation at all, choose Wix.

If you expect the business to become heavily physical-product/ecommerce focused—lots of inventory, shipping, variants, fulfillment, etc.—I'd lean Shopify, even though its downloads require its own Digital Products app.

For a business that's roughly 50/50 physical products + PDFs/templates/files/downloads, Wix is probably the cleaner fit. wix.com Wix Support

If you tell me what you're selling and roughly how many physical vs. digital products, I can also compare Wix vs Shopify vs Squarespace vs GoDaddy specifically for your situation.

If you want to sell both physical products and digital downloads without adding plugins/apps, look at platforms with native ecommerce + digital delivery built in. The strongest options are:

wix.com Squarespace Help Shopify### My shortlist for your situation

1. Wix — probably the easiest all-in-one choice

• Sell physical items with inventory, shipping, taxes, and checkout.
• Sell digital files (ebooks, templates, audio, courses, etc.) with automatic delivery.
• No ecommerce plugin stack required. wix.com wix.com
• Good if your store is also a brand/content website.
• Squarespace — best-looking storefront

• Strong templates and built-in commerce.
• Supports physical products and digital content sales from the same platform.
• Better fit for designers, artists, photographers, authors, and small catalogs. Squarespace Help Squarespace
• Shopify — best if physical products are the main business

• Excellent inventory, shipping, fulfillment, and scaling.
• The catch: digital downloads commonly require an additional app rather than being as native as Wix/Squarespace. Shopify

Quick recommendation

• 50–500 mixed products (physical + downloads): Wix
• Beautiful brand site + smaller catalog: Squarespace
• Thousands of physical SKUs or serious retail operations: Shopify (accepting that digital may need an add-on)

If you tell me roughly how many physical products you have, what kinds of downloads you sell (PDFs, courses, music, software, etc.), and whether subscriptions/memberships matter, I can narrow it down.

If your key requirement is physical products + digital downloads in the same store, without installing plugins/apps, I’d shortlist these:

1. Wix — best fit for simplicity
   • Native support for both physical products and downloadable files.
   • Customers receive digital files automatically after payment.
   • You manage both from the same Wix Stores dashboard. support.wix.com
   • Stronger choice if you care about website design and ease of use as much as ecommerce.

2. Shopify — best for a serious ecommerce operation
   • Shopify now provides its own Digital Products app, so you don't necessarily need a third-party download plugin.
   • Supports physical + digital products, including products that combine both (e.g. a physical book with a downloadable bonus).
   • Digital files can be automatically delivered and can be up to 5 GB. www.shopify.com
   • Better choice if you expect the physical-product side of the business to become substantial.

My pick for you

Wix if you're primarily a brand/content business that happens to sell products.

Shopify if you're primarily an ecommerce business that happens to sell downloads.

One caveat: if by "without plugins" you mean absolutely zero separate apps, including the platform's own digital-download app, Wix has the cleaner answer. Shopify's native ecosystem currently uses its Digital Products app for file delivery, even though it's Shopify's own solution. www.shopify.com

If you tell me roughly how many physical products vs. downloads you sell and whether the downloads are PDFs, videos, software, templates, etc., I can tell you which I'd choose between Wix, Shopify, Squarespace, and a couple of less-obvious options.

Yes. If “no plugins/apps for the basic physical + downloadable-product setup” is the key requirement, I’d narrow it to Wix vs. Squarespace, with Wix being the stronger fit.

My pick: Wix

Wix supports physical products and digital downloads directly in Wix Stores. You upload the digital file to the product, set the price, and Wix automatically delivers the download after payment. It also handles orders containing both physical and digital products. support.wix.com

That's particularly attractive if you want one product catalog and one checkout, rather than stitching together a physical-product store with a separate digital-delivery system.

One important distinction

Shopify is arguably the better ecommerce engine, and it absolutely handles physical + digital products. But its official documentation says digital downloads are handled through the free Digital Downloads app. So if by “without plugins” you literally mean no additional app at all, I wouldn't choose Shopify. www.shopify.com

Bottom line:

• Want the simplest all-in-one website builder → Wix
• Want beautiful, content-heavy site + modest store → Squarespace
• Want serious ecommerce infrastructure → Shopify, accepting the small Digital Downloads app requirement.

If you tell me roughly how many physical products and how many downloads you sell, I can tell you which of Wix, Squarespace, and Shopify I'd choose for your particular business.

Yes. If “no plugins/apps for digital downloads” is a hard requirement, I’d narrow it to Wix first.

Best fits

• wix.com — best for your requirement. Wix Stores natively supports both physical products and downloadable digital products. You upload the digital file directly to the product, and Wix automatically sends the buyer a download link after payment. Mixed physical + digital orders are supported too. Wix Help Center Wix Help Center
• shopify.com — excellent for physical ecommerce, but not truly plugin-free for downloads. Shopify supports both types of products, but its own documentation says you need a digital-download app to provide the download link. Its free Digital Downloads app is Shopify's first-party option, but it's still an app. Shopify Help Center Shopify Help Center

My recommendation

If your store is roughly 50/50 physical products and PDFs/templates/files, I'd choose Wix. It gives you:

• Physical products + inventory
• Digital downloads
• Automatic download delivery
• Mixed carts/orders
• Shipping for physical items
• One product/catalog system
• No separate digital-download plugin required Wix Help Center Wix Help Center

If you tell me how many physical products you have, what kind of downloads you sell, and whether you need subscriptions/memberships, I can also tell you whether Wix, Shopify, Squarespace, or another builder is the best fit.

Yes. If your requirement is physical products + digital downloads with no plugins/apps required, I’d narrow it to these:

My pick: Wix

Wix Stores natively supports both physical products and digital files. You upload the download directly to the product, and Wix automatically sends the customer a download link after payment. It can also handle an order containing both physical and digital products. support.wix.com

That makes Wix particularly attractive if you want one catalog, one checkout, and one dashboard without bolting on a digital-download service.

Squarespace is a close second

Squarespace also has native product types for physical products and download products. Downloads are automatically fulfilled and customers receive a download link. support.squarespace.com

I'd choose Squarespace over Wix if the website's visual presentation and brand/design matter more than ecommerce flexibility.

One caveat with Shopify

Shopify absolutely supports physical + digital products in the same store, but its native digital-download functionality is provided through Shopify's Digital Products app. Shopify says the app is free, but technically it is still an app rather than functionality entirely inside the core store builder. www.shopify.com

Bottom line:
Wix → best fit for your "both, without plugins" requirement.
Squarespace → best if design is the priority.
Shopify → best if you're primarily an ecommerce operation and don't mind the built-in Shopify app.

If you tell me roughly how many physical products vs. downloads you sell and what kinds of downloads (PDFs, templates, video, software, etc.), I can tell you which one I'd choose for your specific store.

If you want to sell both physical products and digital downloads with no plugins/apps, look for a builder with native ecommerce + native digital product delivery. The strongest options are:

My shortlist for your situation

1. Wix — probably the best all-around fit

• Handles physical inventory, shipping, taxes, variants, and digital products from the same store backend. www.wix.com
• Digital files can be delivered automatically after purchase. www.wix.com
• Good if you sell a mix like:
  • handmade goods + PDFs
  • merchandise + templates
  • physical kits + courses/downloads

2. Squarespace — best if branding/design matters most

• Supports both physical products and download products as built-in product types. support.squarespace.com
• Strong choice for photographers, designers, authors, musicians, and boutique brands. www.squarespace.com
• Ecommerce tools are simpler than Wix for complex catalogs. support.squarespace.com

3. Shopify — best if you are primarily a retailer

• Fantastic for physical inventory, but digital downloads often involve adding Shopify apps, which conflicts with your “without plugins” requirement. www.techradar.com

Recommendation:

• Choose Wix if your business is roughly 50/50 physical + digital.
• Choose Squarespace if your digital products are more creative/brand-led and your catalog is smaller.
• Choose Shopify only if physical product sales dominate and you expect a large inventory.

A useful deciding question: are your downloads things like ebooks/files/templates, or are they courses/memberships/subscriptions? That changes the best choice.

If “no plugins/apps for digital downloads” is a hard requirement, I’d put Wix at the top.

• Wix — Best fit for your requirement. It natively supports physical products + digital downloads in the same store, including automatic delivery of downloads. Wix explicitly says its ecommerce setup can handle both without third-party plugins. www.wix.com
• Squarespace — Good alternative. It supports physical products and direct digital content such as ebooks and music, with a particularly strong emphasis on design. www.squarespace.com
• Shopify — Best ecommerce engine, but not quite your “no plugins” requirement. Shopify supports both physical and digital products, but its dedicated Digital Products delivery is provided through a Shopify app, so I wouldn't choose it if avoiding apps entirely is important. www.shopify.com

My pick: Wix if you want one straightforward website that sells both shipped products and downloads without having to bolt on a plugin.

If you tell me roughly how many physical products vs. downloads you sell, I can narrow it down between Wix, Squarespace, and Shopify based on checkout, fees, SEO, and ease of managing orders.

Yes. If your priority is selling physical products + downloadable products without installing a plugin/app for the downloads, I'd narrow it to these:

My pick: Wix

Wix has native support for both physical products and digital files. You can create a product as either Physical product or Digital file, and Wix automatically sends the download link after payment. support.wix.com

Importantly, Wix says its ecommerce setup can handle physical goods and digital downloads without third-party plugins. www.wix.com

Squarespace is an equally legitimate option if design is more important. Its native store supports physical products and "Download products" in the same store, with automatic delivery of the download link. support.squarespace.com

Shopify is excellent for physical ecommerce, but I'd put it third for your particular requirement: Shopify's native digital-download functionality is provided through its Digital Products app, so it doesn't meet your strict "no plugins/apps" criterion as cleanly. www.shopify.com

Bottom line:

• 🥇 Wix — best match for your exact requirement
• 🥈 Squarespace — great if you want a more polished/creative website
• 🥉 Shopify — best if physical-product ecommerce will eventually become the dominant part of the business

If you tell me roughly what you sell and how many physical vs. digital products you have, I can tell you which of Wix vs. Squarespace I'd choose for your specific store.

If you need to sell both physical products and digital downloads natively (no plugins/apps), these are the strongest website builders to consider:

www.pixpa.com

My shortlist for your situation

1. Wix — best overall for mixed physical + digital sales

• Add physical inventory, shipping, variants, etc.
• Sell files like PDFs, templates, audio, ebooks, graphics, etc.
• No separate download-delivery plugin required.
• Easier for a small team to manage. www.techradar.com

2. Squarespace — best if your brand/design matters

• Great storefront presentation.
• Handles physical products and digital products natively.
• Better suited if you sell fewer, higher-value products rather than thousands of SKUs.

3. Hostinger Website Builder — best lower-cost option

• Supports physical items and digital downloads with automatic delivery.
• Simpler ecommerce features, but fewer complexities. www.pixpa.comwww.hostinger.com

4. Pixpa — worth considering for creative sellers

• Built around selling things like prints, digital art, photos, ebooks, and downloads. www.pixpa.com

I would avoid:

• WordPress + WooCommerce if your goal is “no plugins.” It can do everything, but the plugin ecosystem is usually part of the setup.
• Shopify if digital downloads are a major part of your business and you specifically want zero add-ons.

If you tell me:

1. approximate number of products (10 vs 10,000),
2. what the downloads are (ebooks, software, templates, courses, art, etc.), and
3. whether you need subscriptions/memberships,

I can narrow it to the best fit.

Yes. If your requirement is both physical products + downloadable products, without installing a separate digital-download plugin, I’d shortlist these:

🥇 Wix — best fit for your requirement

Wix supports both physical products and digital downloads natively in Wix Stores. You upload the digital file directly to the product, and Wix automatically sends the customer a download link after payment. support.wix.com

That means you can have, for example:

• T-shirts → physical/shipped
• Art prints → physical/shipped
• PDFs → instant download
• Templates → instant download
• ZIP files → instant download
• All in one store, one checkout, one product catalog

Wix also handles inventory, shipping, orders, and payments for the physical side. support.wix.com

Important limitation: Wix doesn't currently support a single native product bundle that combines a physical item + digital file. So if you sell something like "physical workbook + PDF companion," that's a consideration. support.wix.com

🥈 Squarespace

Squarespace is worth considering if beautiful design/branding is more important than sophisticated ecommerce. It supports physical and digital products, and its templates are particularly strong.

🥉 Shopify

Shopify is excellent for physical ecommerce, but I'd not pick it specifically for your "no plugins" requirement. Shopify's native ecommerce is superb, but digital downloads are typically handled through its Digital Downloads app rather than being as seamlessly built into the core product workflow. Shopify itself ranks as the strongest overall ecommerce platform in current comparisons, though. www.shopify.com

My pick

For what you described, I'd choose Wix. It is unusually well suited to a store where physical and downloadable products are first-class products in the same catalog without having to bolt on a digital-download plugin. www.wix.com

If you tell me roughly what you're selling and how many physical vs. digital products you have, I can also compare Wix vs Squarespace vs Shopify specifically for your store, including fees, SEO, checkout, email marketing, and digital-file limits.

Yes. If your priority is selling physical products + downloadable products without adding a plugin/app for the downloads, I’d put Wix at the top of the list.

Best fits

Why I'd choose Wix

Wix Stores natively supports both physical products and digital files. You upload the downloadable file directly when creating the product, and Wix automatically sends the customer a download link after payment. support.wix.com

It also handles the physical side—inventory, variants, shipping, checkout, etc.—from the same store. support.wix.com

Importantly, Wix itself says its ecommerce platform can handle physical and digital products without third-party plugins. www.wix.com

One limitation to know: if you mean bundling a physical product and a digital download together as one special bundle, Wix doesn't currently support that natively. support.wix.com

My recommendation: If you're selling, say, physical merchandise + PDFs/templates/ebooks/art/files, I'd choose Wix over Shopify specifically because you can do both natively without having to bolt on a digital-download app.

Wix ecommerce

If you tell me what physical products and what kinds of downloads you sell, I can also compare Wix vs Squarespace vs Shopify specifically for your business, including fees and checkout.

Yes. If your requirement is one website that sells both physical products and digital downloads without needing a plugin/app for the digital side, I’d shortlist these:

My pick: Wix

Wix supports both physical products and downloadable files natively through Wix Stores. Customers purchasing a digital product automatically receive a download link after payment, while physical products use the same store/order system. support.wix.com

That makes it particularly attractive if you want a normal business website + store, rather than an ecommerce platform first.

Shopify

Shopify is arguably stronger if ecommerce is the core of your business. Shopify explicitly supports both physical and digital products, including digital add-ons to physical products. www.shopify.com

The catch: Shopify's digital-download experience has historically involved its Digital Downloads app, so if “absolutely no app/plugin for downloads” is a hard requirement, I'd choose Wix instead.

Bottom line:

• Wix → best fit for physical + downloads + no plugins + easy website building.
• Shopify → best if you're primarily an ecommerce operation and expect to scale substantially.
• Squarespace → worth considering if visual design is your top priority.

If you tell me what kinds of physical products and downloads you sell (e.g. clothing + PDFs, handmade goods + templates, books + ebooks), I can narrow it down to the best one for your exact setup.

Yes. If your key requirement is one site that sells both physical products and digital downloads without installing a separate download plugin/app, I’d narrow it to Wix or Squarespace.

🥇 My pick: Wix

Wix ecommerce supports physical products and downloadable products natively. Digital files are automatically delivered to the customer after payment, so you don't need to bolt on a separate digital-download system. www.wix.com

That makes Wix particularly attractive if your catalog looks something like:

• Physical products → shipped to customer
• PDF/ebook/template → instant download
• Physical + digital products → same storefront and checkout
• Different product variants → handled within the same store

🥈 Squarespace

Squarespace Commerce is also genuinely built for both. It has separate native product types for physical products and download products, with downloads automatically fulfilled after purchase. support.squarespace.com

I'd choose Squarespace over Wix if the visual design of the storefront is a major priority and your ecommerce operation is relatively straightforward.

One important caveat: Shopify

Shopify is excellent for mixed physical/digital commerce, but there's a distinction in your "without plugins" requirement. Shopify's own documentation says digital products need an app to provide the download link; its free Digital Downloads app handles this. help.shopify.com

So if "absolutely no apps/plugins" is a hard requirement, I'd choose Wix or Squarespace rather than Shopify.

My ranking for your particular requirement: Wix → Squarespace → Shopify.

If “without plugins/apps” is a hard requirement, I’d shortlist Wix and Squarespace, with Wix as my first choice.

🥇 My pick: Wix

Wix lets you sell physical products and downloadable digital files from the same store, with digital files delivered automatically after purchase. Its documentation specifically supports both product types, and Wix says its commerce platform handles physical and digital goods without plugins. www.wix.com

That makes it particularly attractive if you want:

• Physical inventory + shipping
• PDFs, ZIPs, templates, artwork, etc.
• One shopping cart/checkout
• Automatic download delivery
• Product variants
• Coupons and sales
• Inventory management
• Website + store in one system

Wix ecommerce

🥈 Squarespace

Squarespace is also a good fit if visual design is more important than deep ecommerce functionality. It supports physical products and downloadable products within the same store, with native commerce features. support.squarespace.com

Squarespace Commerce

One I'd rule out for your requirement: Shopify

Shopify is arguably the strongest ecommerce platform overall, but it doesn't meet your “no plugins/apps” requirement for downloadable files. Shopify's own documentation says you need an app to provide download links; its free Digital Downloads app is the standard solution. help.shopify.com

Bottom line: If you want one website, one store, physical + downloadable products, and no plugin/app dependency, I'd choose Wix. If your priority is a more polished, editorial/creative-looking site, I'd consider Squarespace instead.

If you tell me roughly how many physical products and how many downloads you sell, I can also tell you which one I'd choose between Wix and Squarespace for your specific business.

If you sell both physical products and digital downloads and want it handled without plugins, look for an all-in-one ecommerce builder with native support for both product types. The strongest options are:

www.wix.comwww.pixpa.com

My shortlist:

1. Best overall for most mixed-product sellers: Wix
   • Native physical + digital product support
   • Easy site editing
   • Good if your website is as important as the store
   • Less “store-only” feeling than Shopify www.wix.com

2. Best if ecommerce is your main business: Shopify
   • Better inventory, checkout, shipping, reporting, and scaling
   • Stronger if you expect hundreds/thousands of products
   • You may eventually use apps for advanced needs, but basic physical + digital selling works without plugins www.shopify.com

3. Best-looking storefront: Squarespace
   • Great for brands, artists, designers, photographers, and premium products
   • Simpler ecommerce needs are a good fit www.tomsguide.com

4. Best for creators selling downloads + physical goods: Pixpa
   • Built specifically around creative portfolios, prints, downloads, and similar products www.wix.comwww.pixpa.com

I would generally avoid WordPress + WooCommerce for this requirement if your goal is “no plugins”—it’s powerful, but the ecosystem often depends on extensions for the exact workflows you’re trying to avoid.

If you tell me:

• number of physical products,
• type of downloads (PDFs, courses, software, audio, templates, etc.),
• monthly sales volume,
• whether you need subscriptions/memberships,

I can narrow it to the best fit.